GLOBAL MOTORSPORT GROUP INC
SC 14D9, 1998-04-13
MOTOR VEHICLE SUPPLIES & NEW PARTS
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<PAGE>
 
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                               ----------------
 
                                 SCHEDULE 14D-9
 
               SOLICITATION/RECOMMENDATION STATEMENT PURSUANT TO
            SECTION 14(D)(4) OF THE SECURITIES EXCHANGE ACT OF 1934
 
                               ----------------
 
                         GLOBAL MOTORSPORT GROUP, INC.
                           (NAME OF SUBJECT COMPANY)
 
                         GLOBAL MOTORSPORT GROUP, INC.
                       (NAME OF PERSON FILING STATEMENT)
 
                               ----------------
 
                    COMMON STOCK, $0.001 PAR VALUE PER SHARE
                         (TITLE OF CLASS OF SECURITIES)
 
                               ----------------
 
                                   378937106
                     (CUSIP NUMBER OF CLASS OF SECURITIES)
 
                               ----------------
 
                              JAMES J. KELLY, JR.
                          EXECUTIVE VICE PRESIDENT AND
                            CHIEF FINANCIAL OFFICER
                         GLOBAL MOTORSPORT GROUP, INC.
                             16100 JACQUELINE COURT
                         MORGAN HILL, CALIFORNIA 95037
                                 (408) 778-0500
 
      (NAME, ADDRESS AND TELEPHONE NUMBER OF PERSON AUTHORIZED TO RECEIVE
   NOTICES AND COMMUNICATIONS ON BEHALF OF THE PERSON FILING THIS STATEMENT)
 
                               ----------------
 
                                   Copies to:
                             THOMAS D. MAGILL, ESQ.
                           GIBSON DUNN & CRUTCHER LLP
                                  4 PARK PLAZA
                                JAMBOREE CENTER
                             IRVINE, CA 92614-8557
                                 (714) 451-3800
 
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- --------------------------------------------------------------------------------
<PAGE>
 
                                 INTRODUCTION
 
  This Solicitation/Recommendation Statement on Schedule 14D-9 (this "Schedule
14D-9") relates to an offer by Golden Cycle, LLC, a Pennsylvania limited
liability company ("Purchaser" or "Golden Cycle") to purchase all of the
issued and outstanding Shares (as hereinafter defined) of Global Motorsport
Group, Inc., a Delaware corporation (formerly Custom Chrome, Inc.) (the
"Company").
 
ITEM 1. SECURITY AND SUBJECT COMPANY
 
  The name of the subject company is Global Motorsport Group, Inc. The address
of the principal executive office of the Company is 16100 Jacqueline Court,
Morgan Hill, California 95037. The title of the class of equity securities to
which this Schedule 14D-9 relates is the Company's common stock, $0.001 par
value per share (the "Shares").
 
ITEM 2. TENDER OFFER OF THE BIDDER
 
  This Schedule 14D-9 relates to the tender offer disclosed in the Schedule
14D-1, dated April 7, 1998 (the "Schedule 14D-1"), filed with the Securities
and Exchange Commission (the "Commission") by Purchaser, relating to an offer
by Purchaser to purchase all of the issued and outstanding Shares for an
amount equal to $18.00 per Share, net to the seller in cash, without interest
(the "Offer Price"), upon the terms and subject to the conditions set forth in
the Offer to Purchase, dated April 7, 1998, and the related Letter of
Transmittal (which, together with the Offer to Purchase, as amended or
supplemented from time to time, constitute the "Offer"). As set forth in the
Schedule 14D-1, the principal executive office of Purchaser is located at One
Wynnewood Road, Suite 100, Wynnewood, Pennsylvania 19096.
 
ITEM 3. IDENTITY AND BACKGROUND
 
  (a) The name and business address of the Company, which is the person filing
this Schedule 14D-9, are set forth in Item 1 of this Schedule 14D-9.
 
  (b) The Company and Lionel M. Allan, an outside member of the Board of
Directors, have an arrangement whereby Mr. Allan renders certain legal
consulting services to the Company in exchange for compensation in the amount
of $6,750 per month, plus a $1,000 per month office allowance. The arrangement
may be terminated by either Mr. Allan or the Company at will.
 
  The Company provides coverage under its group medical plan for both of the
Company's outside directors, Lionel M. Allan and Joseph F. Keenan, at a cost
of approximately $700 per month per director.
 
ITEM 4. THE SOLICITATION OR RECOMMENDATION
 
  (a) RECOMMENDATION OF THE BOARD OF DIRECTORS
 
  On March 23, 1998, the Company received a written proposal by Purchaser (the
"Original Proposal") for a business combination between Purchaser and the
Company in which Purchaser proposed that the Stockholders would receive cash
consideration of $18.00 per Share. The Offer was commenced on April 7, 1998.
The Board met on April 9 and 11, 1998 to consider the Offer and related
matters. At those meetings, the Board considered the Company's business,
financial condition, results of operations, current business strategy and
future prospects, recent and historical market prices for the Shares, the
terms of the Original Proposal, the terms and conditions of the Offer,
potential alternatives to the Offer, and other matters, including information
presented by the Company's management, Cleary Gull Reiland & McDevitt Inc.
("Cleary Gull"), the Company's financial advisor, and the Company's legal
advisors. At the meeting on April 11, 1998 the Board unanimously determined
that the Offer is inadequate and not in the best interests of the Company or
its Stockholders. Although the Board has not made any decision to sell the
Company or engage in a business combination with another company or in
 
                                       2
<PAGE>
 
any other extraordinary transaction, it has determined that the interests of
the Company and its Stockholders would be best served by the Company exploring
alternatives available to it to maximize Stockholder value. THE BOARD HAS
UNANIMOUSLY DETERMINED THAT THE OFFER IS INADEQUATE AND NOT IN THE BEST
INTERESTS OF THE COMPANY OR ITS STOCKHOLDERS. THE BOARD UNANIMOUSLY RECOMMENDS
THAT THE STOCKHOLDERS OF THE COMPANY NOT TENDER THEIR SHARES PURSUANT TO THE
OFFER. The Board has directed management and the Company's advisors to explore
alternatives to maximize stockholder value and to report back to the Board
promptly with respect thereto. See Item 7(a) below.
 
  Copies of the letter to the Company's Stockholders communicating the Board's
recommendations and the press release relating thereto are filed as Exhibits
4(a)(1) and 4(a)(2), respectively, to this Schedule 14D-9 and are incorporated
herein by reference.
 
  (b) In reaching the conclusions and recommendations described in Item 4(a)
above, the Board considered a number of factors, including, without
limitation, the following:
 
    (i) The Board's consideration of information supplied by the Company's
  financial advisors considering premiums paid in other takeover
  transactions, as compared with the premium provided by the Offer; an
  analysis of valuation multiples of revenues, earnings per share, EBITDA and
  EBIT found in the marketplace generally and in other takeover transactions,
  as compared with multiples implicit in the Offer; stock price movements;
  the performance and prospects of comparable corporations; market
  capitalization; levered market capitalization; present value and future
  stock prices and certain additional financial matters, all of which led the
  Board to conclude that the Offer Price of $18.00 per Share was inadequate;
 
    (ii) The Board's familiarity with, and information provided by the
  Company's management as to, the business, financial condition, results of
  operations, current business strategy and future prospects of the Company,
  the nature of the markets in which the Company operates, the Company's
  position in such markets, the historical and current market prices for the
  Common Stock, and the strength of the Company's management team;
 
    (iii) Information provided by the Company's management and by Cleary Gull
  relating to certain alternatives potentially available to the Company for
  maximizing stockholder value;
 
    (iv) The view of the Company's management that a strategy of
  investigating alternative transactions could lead to a value for the Shares
  in excess of that presented by the Offer;
 
    (v) The Board's and management's commitment to protecting the best
  interests of the Stockholders and enhancing the value of the Company;
 
    (vi) The fact that Purchaser is a new corporation with no business or
  operations which has been formed solely to make the Offer, and whose
  management does not appear to have any experience in the aftermarket
  motorcycle parts distribution industry, which is the business of the
  Company;
 
    (vi) The significant conditions of the Offer, including the requirements
  that the consummation of the Offer is conditioned upon, among others:
 
      (a) Purchaser obtaining, prior to the expiration of the Offer, on
    terms satisfactory to Purchaser, in its sole discretion, sufficient
    financing to enable the consummation of the Offer and the Proposed
    Merger (the "Financing Condition"), with regard to which the Board
    noted that the required financing has not yet been obtained and is
    itself subject to a variety of conditions;
 
      (b) Purchaser's determination, in its sole judgment, that there has
    not occurred or been threatened any change in the business, properties,
    condition (financial or otherwise) or prospects of the Company that may
    have material adverse significance with respect to the value of the
    Shares to Purchaser; and
 
                                       3
<PAGE>
 
      (c) Numerous other conditions on Purchaser's obligation to consummate
    the Offer.
 
    (vii) The Board's belief, based in part on the factors referred to in
  paragraphs (i) through (vi) above, that the Offer does not reflect the
  current value inherent in the Company, and that the interests of the
  Company and its Stockholders would be best served by the Company exploring
  alternatives available to it for maximizing Stockholder value.
 
  The foregoing discussion of the information and factors considered by the
Board is not intended to be exhaustive. In view of the variety of factors
considered in its evaluation, the Board did not find it practical to and did
not quantify or otherwise assign relative weights to the specific factors
considered in reaching its conclusions and recommendation. In addition,
individual members of the Board may have given different weights to different
factors.
 
ITEM 5. PERSONS RETAINED, EMPLOYED OR TO BE COMPENSATED
 
  The Company has retained Cleary Gull as its financial advisor with respect
to the Offer and other matters arising in connection therewith, including
assisting the Company in exploring alternatives in light of the Offer.
Pursuant to the letter agreement between Cleary Gull and the Company dated
April 9, 1998 (the "Cleary Gull Engagement Letter"), the Company has agreed to
pay Cleary Gull as follows:
 
    (a) $50,000 payable every three months on the last day of each such
  period until the earlier of (i) two years or (ii) the closing of a
  Transaction (as defined below);
 
    (b) Upon the Company's acceptance of a letter of intent, preliminary
  agreement or similar document whereby an entity other than the Company
  acquires all or part of the Company in one transaction or a series of
  transactions by means of a merger, consolidation, reorganization, joint
  venture, partnership, tender offer, exchange offer, purchase, lease,
  strategic alliance, or sale of stock or assets, or other business
  combination resulting in a change in control of the Company or the sale or
  transfer of any unit, subsidiary, division or line of business of the
  Company (a "Sale Transaction"), or upon an agreement in principle with
  respect to the terms of a potential Sale Transaction or otherwise upon the
  Board of Director's approval of a potential Sale Transaction or the public
  announcement of a Sale Transaction, Cleary Gull shall receive from the
  Company a fee of $250,000.
 
    (c) Upon the consummation of a Sale Transaction, Cleary Gull shall
  receive a success fee of 1% of the aggregate consideration less any sums
  already paid to Cleary Gull, plus an incentive fee ranging from 3% to 5% of
  the aggregate per Share value received by the Stockholders in excess of
  certain threshold amounts;
 
                                       4
<PAGE>
 
    (d) In the event that Cleary Gull arranges a private placement of senior
  debt, subordinated debt or equity of the Company to a limited number of
  institutional and/or other private investors in a transaction which does
  not result in a change of control of the Company, Cleary Gull shall receive
  a success fee in the amount equal to the aggregate value of the securities
  placed or sold by Cleary Gull on behalf of the Company multiplied by the
  applicable percentage in accordance with the following table:
 
<TABLE>
<CAPTION>
                                                                       PERCENT
                                                                      OF AMOUNT
                                                                      COMMITTED
       CLASS OF INVESTMENT                                           OR INVESTED
       -------------------                                           -----------
       <S>                                                           <C>
       Senior Debt..................................................       1%
       Subordinated Debt............................................       4%
       Equity.......................................................       6%
</TABLE>
 
  The Company has also agreed to reimburse Cleary Gull for its reasonable out-
of-pocket expenses, including fees and expenses of counsel, and to indemnify
Cleary Gull and certain related persons against certain liabilities in
connection with their engagement.
 
  The company has retained MacKenzie Partners, Inc. ("MacKenzie") to assist
the Company in communicating with its stockholders and to provide other
services in connection with the Offer. The Company has agreed to pay MacKenzie
reasonable and customary compensation for such services, reimburse it for
reasonable out-of-pocket expenses and provide customary indemnifications.
 
  Except as described above, neither the Company nor any person on its behalf
has employed, retained or compensated any person or class of persons to make
solicitations or recommendations to security holders concerning the Offer.
 
ITEM 6. RECENT TRANSACTIONS AND INTENT WITH RESPECT TO SECURITIES
 
  To the knowledge of the Company, except as described in the following
sentences, no transactions in Shares have been effected in the past 60 days by
the Company or any executive officer, director, affiliate or subsidiary of the
Company. See Item 8 below, which sets forth certain information with respect
to the Rights (as defined below).
 
  Set forth below is certain information with respect to option grants by the
Company to its executive officers, non-employee directors and employees since
January 1, 1998:
 
    (i) Joseph Piazza, Sr., President and Chief Executive Officer, was
  granted vested options to purchase 100,000 Shares at the price of $12.00
  per Share on January 14, 1998.
 
    (ii) Joseph Piazza, Sr., President and Chief Executive Officer, was
  granted vested options to purchase 10,000 Shares at the price of $12.25 per
  Share on February 2, 1998.
 
    (iii) Joseph F. Keenan, Chairman, was granted vested options to purchase
  25,000 Shares at the price of $12.25 Share on February 2, 1998.
 
    (iv) Lionel M. Allan, Director, was granted vested options to purchase
  25,000 Shares at the price of $12.25 Share on February 2, 1998.
 
    (v) Joseph Piazza, Jr., Vice President, Sales, was granted options to
  purchase 25,000 Shares at the price of $12.50 per Share on February 27,
  1998; Frances Jimenez-Mora, Vice President, Human Resources, was granted
  options to purchase 15,000 Shares at the price of $12.00 per Share on
  January 14, 1998; and Richard Saunders, Vice President, Marketing, was
  granted options to purchase 8,000 Shares at the price of $12.00 per Share
  on January 14, 1998.
 
    (vi) Other employees of the Company were granted options to purchase
  253,000 Shares since January 1, 1998.
 
                                       5
<PAGE>
 
  To the best knowledge of the Company, all of its executive officers and
directors presently intend to hold, and not to tender to Purchaser, all of the
Shares which they hold of record or beneficially own.
 
ITEM 7. CERTAIN NEGOTIATIONS AND TRANSACTIONS BY THE SUBJECT COMPANY
 
  (a) At its special meetings held on April 9 and 11, 1998, the Board of
Directors, among other things, considered and reviewed on a preliminary basis
the feasibility and desirability of exploring and investigating a variety of
possible alternative transactions to the Offer that might enhance stockholder
value, including without limitation, a business combination between the
Company and another company, a recapitalization or restructuring of the
Company, and the sale of the entire Company. After considerable discussion,
the Board of Directors unanimously directed senior management, with the
assistance of the Company's financial and legal advisors, to preliminarily
explore and investigate the desirability and feasibility of various
alternative transactions that might provide greater value to the Company's
stockholders than the Offer, and to engage in discussions with third parties,
as appropriate. In this connection, the Company has received expressions of
interest from other parties which may have an interest in acquiring the
Company at a more attractive price than that offered by Golden Cycle, and the
Company expects to enter into confidentiality and standstill agreements
concerning the furnishing of confidential information to parties indicating an
interest in such a transaction and to respond to due diligence inquiries.
 
  The Board of Directors has made no decision concerning any such alternative
transactions and intends to continue to review its various alternatives. There
can be no assurance that the Company's advisors and management will present
any such alternative to the Board of Directors for its approval, that the
Board will approve any such transaction presented to it, or that any
transaction approved by the Board will be consummated.
 
  The Board of Directors has determined that disclosure at this point with
respect to the parties to, and the possible terms of, any transactions or
proposals of the type referred to herein might jeopardize the initiation or
continuation of any discussions or negotiations that the Company may conduct.
Accordingly, on April 11, 1998, the Board of Directors adopted a resolution
instructing management not to disclose the possible terms of any such
transactions or proposals, or the parties thereto, unless and until an
agreement in principle relating thereto has been reached.
 
  (b) Except as described above, there is no transaction, board resolution,
agreement in principle or signed contract in response to the Offer which
relates to or would result in one or more of the matters referred to in Item
7(a) of this Schedule 14D-9.
 
ITEM 8. ADDITIONAL INFORMATION TO BE FURNISHED
 
POSTPONEMENT OF RIGHTS DISTRIBUTION DATE
 
  At its meeting on April 11, 1998, the Board took action, pursuant to the
Preferred Share Rights Agreement dated as of November 13, 1996 (the "Rights
Agreement") between the Company and American Stock Transfer and Trust Company,
to postpone the Distribution Date (as defined in the Rights Agreement) with
respect to the Rights (as defined in the Rights Agreement) indefinitely (but
not beyond the time a person becomes an "Acquiring Person" as defined in the
Rights Agreement). Until the Distribution Date, the Rights will continue to be
evidenced by the certificates for the Shares and the Rights will be
transferable only in connection with the transfer of the associated Shares.
 
CERTAIN LITIGATION
 
 Delaware State Inspection Litigation
 
  On March 25, 1998, Golden Cycle, by and through its agent Cede and Co.,
served on the Company a demand for production of the Company's stocklist and
inspection of a wide range of books and records of the company (the "Demand
Letter"). On April 1, 1998, the Company responded by letter stating that the
Company could not ascertain from the Demand Letter whether a "proper purpose"
under Delaware General Corporation
 
                                       6
<PAGE>
 
Law (S) 220 had been stated and requested clarification. On April 2, 1998,
Golden Cycle initiated proceedings in Delaware Chancery Court ("Chancery
Court") seeking production of a stocklist and equitable relief in the form of
an order allowing inspection. Golden Cycle also sought expedited treatment of
the entire matter. On April 3, 1998, the Chancery Court bifurcated the
proceedings and ordered discovery on an expedited basis. Pursuant to this
order, on April 3, 1998, Golden Cycle filed its opening brief in support of
its demand for the stocklist. On April 6, 1998, the Company filed its answer
in this matter denying that Golden Cycle had stated a "bona fide" primary
purpose for the list or documents as is required under Delaware law. The
answer also requests that the suit be dismissed. On April 10, 1998, the
Company filed its response. A hearing to consider whether Golden Cycle is
entitled to receive the stocklist is scheduled for April 14, 1998. The
remainder of the demand is scheduled to be resolved in May of 1998. Discovery
is ongoing.
 
 Delaware State Fiduciary Duty Litigation
 
  On April 7, 1998, Golden Cycle filed a complaint in Chancery Court against
the Company and each member of its board alleging interference with corporate
franchise, breach of fiduciary duty and fraud. The action alleges various
actions or inactions relating to Golden Cycle's consent solicitation and
tender offer and seeks, inter alia, redemption of the Rights, injunctive
relief and unspecified damages. Golden Cycle has requested expedited
consideration of this matter.
 
 California Federal Litigation
 
  On April 2, 1998, the Company filed suit in the United States District Court
for the Northern District of California alleging, inter alia, that Golden
Cycle violated the Securities Exchange Act of 1934 by filing false and
misleading materials with regard to Golden Cycle's consent solicitation and
that Golden Cycle's submission pursuant to Section 13 of the Exchange Act was
also false and misleading. The Complaint seeks, inter alia, to enjoin the
solicitation of written consents pursuant to Golden Cycle's solicitation
materials.
 
 Delaware Federal Litigation
 
  On April 6, 1998, Golden Cycle filed suit against the Company and each
member of the Board alleging that the Board set the record date for the
written consent solicitation in contravention of the rules promulgated under
the Exchange Act. The Complaint seeks, inter alia, a declaration that March
30, 1998 is ineffective as a record date for Golden Cycle's written consent
solicitation.
 
 Delaware Class Action
 
  On March 26, 1998, The Great Neck Capital Appreciation Investment
Partnership, L.P. ("Great Neck") filed a class action complaint in the
Delaware Chancery Court on behalf of the Company's stockholders against the
Company, each of the members of the Company's Board of Directors, and
Ignatius J. Panzica, alleging that each of the defendants breached their
fiduciary duties to the Company's stockholders by failing adequately to
consider Golden Cycle's March 23, 1998 offer to purchase the Company, or to
negotiate with Golden Cycle and/or other potential acquirers. On March 30,
1998, after Golden Cycle filed preliminary consent solicitation materials with
the Securities and Exchange Commission, a second class action complaint was
filed in the Delaware Chancery Court by Ralph Bonito, on behalf of the Ralph
Bonito IRA and Company stockholders, against the same defendants. The
complaint filed by Mr. Bonito is virtually identical to the complaint
previously filed by Great Neck. Both complaints seek mandatory injunctive
relief compelling the Company and the Board of Directors to take all steps
necessary to arrange for the sale of the Company to the highest bidder.
 
                                       7
<PAGE>
 
ITEM 9. MATERIALS TO BE FILED AS EXHIBITS
<TABLE>
 
   <C>     <S>
   4(a)(1) Letter to Stockholders, dated April 13, 1998, from the Company's
           Board of Directors.*+
   4(a)(2) Press release, dated April 13, 1998, issued by the Company.+
</TABLE>
 
- --------
 * Included with Schedule 14D-9 mailed to shareholders.
 + Filed herewith.
 
                                       8
<PAGE>
 
                                   SIGNATURE
 
  After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete,
and correct.
 
                                          GLOBAL MOTORSPORT GROUP, INC.
 
                                                /s/ Joseph Piazza
                                          By: _________________________________
                                                      Joseph Piazza
                                              President and Chief Executive
                                                         Officer
 
Dated: April 13, 1998
 
                                       9
<PAGE>
 
                                 EXHIBIT INDEX

 
<TABLE>
 
   <C>     <S>
   4(a)(1) Letter to Stockholders, dated April 13, 1998, from the Company's
           Board of Directors.*+
   4(a)(2) Press release, dated April 13, 1998, issued by the Company.+
</TABLE>
 
- --------
 * Included with Schedule 14D-9 mailed to shareholders.
 + Filed herewith.
 


<PAGE>
 
                                                                 EXHIBIT 4(A)(1)

[LOGO of GLOBAL MOTORSPORT GROUP, INC.]

                                                                 April 13, 1998
 
Dear Stockholder:
 
  On April 7, 1998, Golden Cycle, LLC, a newly-formed entity with no business
or operations, commenced an unsolicited and highly conditional tender offer
for all of Global Motorsport's (formerly Custom Chrome, Inc.) outstanding
shares at a price of $18 per share. Alexander Grass and his son, Roger, are
the sole owners of Golden Cycle.
 
  YOUR BOARD OF DIRECTORS HAS UNANIMOUSLY DETERMINED THAT THE GOLDEN CYCLE
OFFER IS INADEQUATE AND NOT IN THE BEST INTERESTS OF OUR COMPANY OR ITS
STOCKHOLDERS. I STRONGLY URGE YOU TO JOIN THE BOARD IN REJECTING GOLDEN
CYCLE'S OFFER AND NOT TENDER ANY OF YOUR SHARES TO GOLDEN CYCLE.
 
  In reaching the determination that the Golden Cycle offer is inadequate and
not in the best interests of the Company or its stockholders, your Board
carefully considered the Company's financial performance and future prospects,
the advice of our financial advisor, Cleary Gull, as well as that of our
counsel.
 
  Your Board of Directors firmly believes that the Golden Cycle offer does not
represent fair value for our Company and that the interests of the Company's
stockholders would best be served by exploring alternatives for maximizing
stockholder value. The Company has received expressions of interest from other
parties which may have an interest in acquiring the Company at a more
attractive price. The Board has instructed management and its advisors to
explore these acquisition possibilities to determine whether any such
transaction would be in the best interests of the Company and its
stockholders. We also intend to explore other alternatives which may be
available to enhance stockholder values.
 
  The enclosed Schedule 14D-9, as filed with the Securities and Exchange
Commission, contains further information concerning our actions in response to
Golden Cycle's offer. I urge you to review it carefully.
 
  Finally, we have assured the Company's employees and customers that the
Board is sensitive to their interests in any possible acquisition of the
Company, and to the disruption that can accompany such transactions. Within
the limitations of our legal duties to stockholders, we are committed to
seeing that the interests of all those involved with the Company are
protected.
 
  We will keep you advised of important future developments. In the meantime,
thank you for your continued support.
 
                                       On behalf of the Board of Directors
 
                                       Sincerely,

                                       /s/ Joseph F. Keenan

                                       Joseph F. Keenan
                                       Chairman
 
 If you have any questions, please contact MacKenzie Partners, Inc. at 1-800-
                                   322-2885

<PAGE>
 
                                                                 EXHIBIT 4(A)(2)



NEWS RELEASE                                                  MACKENZIE
                                                              PARTNERS, INC.
                                                              156 FIFTH AVENUE
                                                              NEW YORK, NY 10010
                                                              212 929-5500
                                                              FAX 212 929-0308


CONTACTS:
- ---------
MACKENZIE PARTNERS, INC.
GRACE PROTOS
(212)929-5802
OR
MARK HARNETT
(212)929-5877

FOR IMMEDIATE RELEASE:
- ----------------------

   GLOBAL MOTORSPORT GROUP REJECTS INADEQUATE GOLDEN CYCLE OFFER; AUTHORIZES
                       MANAGEMENT TO EXPLORE ALTERNATIVES

Morgan Hill, CA -- April 13, 1998 -- The Board of Directors of Global Motorsport
Group, Inc. (formerly Custom Chrome, Inc.)  (NASDAQ:CSTM) has unanimously voted
to reject the offer by Golden Cycle to purchase all outstanding common shares of
Global Motorsport at a price of $18 per share.  The Board urges Global
Motorsport shareholders not to tender any of their shares to Golden Cycle in
connection with the tender offer.

The Company stated, "After considering a number of factors, including the
Company's financial performance and future prospects, and the advice of our
financial advisor, Cleary Gull,  the Board of Directors has concluded that the
Golden Cycle offer does not represent fair value for the Company and is
therefore inadequate."

The Board has authorized management to explore other alternatives for maximizing
shareholder value, which include entering into discussions with other parties
who have expressed an interest in acquiring the Company at a more attractive
price.

Global Motorsport Group was founded in 1970 and it is the parent organization
for an international group of motorcycle after market providers that focus their
business on Harley-Davidson motorcycles sold worldwide.  Global's organization
includes Custom Chrome, the leading aftermarket supplier of Harley-Davidson
motorcycle parts and accessories; Chrome Specialties, an aftermarket supplier of
Harley-Davidson motorcycle parts and accessories located in Fort Worth, Texas;
Custom Chrome Far East, a product development, engineering, tooling management
and warehouse of proprietary products for Global, located in Taiwan; Custom
Chrome Europe, a distribution company located in Germany that specializes in
aftermarket accessories for Harley-Davidson motorcycles and other "cruiser"
motorcycles, and Santee Industries, a manufacturer of frames and exhaust systems
and other aftermarket components for Harley-Davidson motorcycles, located in
California.

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