INTERACTIVE INC
10QSB, 2000-02-10
TELEPHONE & TELEGRAPH APPARATUS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB
(Mark  One)
[X]     QUARTERLY  REPORT  PURSUANT  TO  SECTION  13  OR 15(d) OF THE SECURITIES
        EXCHANGE  ACT  OF  1934
          For  the  quarterly  period  ended:  December  31,  1999

[  ]    TRANSITION  REPORT  PURSUANT  TO  SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE  ACT  OF  1934
               For  the  transition  period  from _____________ to _____________

                       Commission file number:  000-21898


                                INTERACTIVE INC.
                                ----------------
        (Exact name of small business issuer as specified in its charter)

           South Dakota                                           46-0408024
  ---------------------------------                         --------------------
   (state or other jurisdiction                             (IRS Employer ID No)
  of incorporation or organization)

                         204 N. Main, Humboldt, SD 57035
                         -------------------------------
                    (Address of principal executive offices)

                                 (605) 363-5117
                                 --------------
                            Issuer's telephone number

                                       N/A
                                       ---
    (Former name, former address and former fiscal year, if changed since last
                                     report)

Check  whether  the issuer (1) filed all reports required to be filed by Section
13  or  15(d) of the Exchange Act during the past 12 months (or for such shorter
period  that the registrant was required to file such reports), and (2) has been
subject  to  such  filing  requirements  for  the  past  90  days.  Yes  No .X

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                   PROCEEDINGS DURING THE PRECEDING FIVE YEARS

Check  whether  the  registrant  filed  all documents and reports required to be
filed  by  Section 12, 13 or 15(d) of the Exchange Act after the distribution of
securities  under  a  plan  confirmed  by  a  court.   Yes  No

                      APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common
equity,  as  of the latest practicable date:     5,012,138 shares at January 19,
                                                 -------------------------------
2000
- ----

Transitional  Small  Business Disclosure Format (Check one):  Yes       No   X
                                                                   ---      ---


                                        1
<PAGE>
<TABLE>
<CAPTION>
                                    INTERACTIVE INC.
                                   TABLE OF CONTENTS

                             PART 1. FINANCIAL INFORMATION

Item  1.  Financial  Statements  (unaudited)


- -                                                                           Page(s)
                                                                            -------
<S>                                                                         <C>

  Balance Sheets - December 31, 1999 and September 30, 1999                       3

  Statements of Operations - Three Months Ended December 31, 1999 and 1998        4

  Statement of Stockholders' Equity - Three Months Ended December 31, 1999        5

  Statements of Cash Flows - Three Months Ended December 31, 1999 and 1998        6

  Notes to Financial Statements                                                 7-8

Item 2.  Management's Discussion and Analysis of Financial Condition and
     Results of Operations                                                     9-10


PART II. OTHER INFORMATION

Item 2.  Changes in Securities                                                   10

Item 3.  Defaults Upon Senior Securities                                         10

Item 6.  Exhibits and Reports on Form 8-K                                        10
</TABLE>


                                        2
<PAGE>
<TABLE>
<CAPTION>
                                           INTERACTIVE INC.

                                            BALANCE SHEETS


ASSETS                                                            12/31/1999  Unaudited    09/30/1999
                                                                 -----------------------  ------------
<S>                                                              <C>                      <C>
Current Assets
  Cash                                                           $                  126   $       124
  Accounts receivable                                                             1,059        11,300
  Inventories                                                                    14,051        14,295
  Prepaid expenses and other assets                                                 691           627
                                                                 -----------------------  ------------
           Total current assets                                                  15,927        26,346
                                                                 -----------------------  ------------

Property and Equipment, at cost
  Building and improvements                                                     107,216       107,216
  Equipment                                                                      11,019        10,277
                                                                                118,235       117,493
  Less accumulated depreciation                                                  63,602        61,546
                                                                 -----------------------  ------------
                                                                                 54,633        55,947
                                                                 -----------------------  ------------
                    Total assets                                 $               70,560   $    82,293
                                                                 =======================  ============


LIABILITIES AND STOCKHOLDERS' DEFICIT
Current Liabilities
  Notes payable, related party                                   $              500,000   $   500,000
  Current maturities of long-term debt                                           25,000        22,000
  Accounts payable                                                              155,333       154,520
  Accounts payable, related parties                                              31,178        14,625
  Accrued expenses                                                               49,188        47,076
  Accrued expenses, related parties                                             324,174       297,172
                                                                 -----------------------  ------------
           Total current liabilities                                          1,084,873     1,035,393
                                                                 -----------------------  ------------

  Long-term Debt, less current maturities                                        39,500        43,000
                                                                 -----------------------  ------------

Stockholders' Deficit
  Series A preferred stock, $.001 par value; authorized
    5,000,000 shares; issued and outstanding 113,901 shares:                        114           114
    total liquidation preference of outstanding shares $172,069
  Series B preferred stock, $.001 par value; authorized
    2,000,000 shares; issued and oustanding 2,000,000 shares;                     2,000         2,000
    total liquidation preference of outstanding shares $300,000
  Common stock, $.001 par value; authorized 10,000,000 shares;
    5,012,138 and 4,912,138 issued and outstanding                                5,012         4,912
    at December 31, 1999 and September 30, 1999
  Additional paid-in capital                                                  8,043,117     8,040,217
  Accumulated deficit                                                        (9,104,056)   (9,043,343)
                                                                 -----------------------  ------------
                    Total stockholders' deficit                              (1,053,813)     (996,100)
                                                                 -----------------------  ------------
                    Total liabilities and stockholders' deficit  $               70,560   $    82,293
                                                                 =======================  ============
</TABLE>

See  Notes  to  Financial  Statements.


                                        3
<PAGE>
<TABLE>
<CAPTION>
                                   INTERACTIVE INC.

                               STATEMENTS OF OPERATIONS
                    Three Months Ended December 31, 1999 and 1998
                                     (Unaudited)


                                   1999       1998
                                 ---------  ---------
<S>                              <C>        <C>
Net sales                        $  5,015   $  8,609
Cost of goods sold                    264        708
                                 ---------  ---------
            Gross profit            4,751      7,901
                                 ---------  ---------

Operating expenses
    Selling                        13,714     14,310
    General and administrative     23,952      8,929
                                 ---------  ---------
                                   37,666     23,239
                                 ---------  ---------
            Operating (loss)      (32,915)   (15,338)
                                 ---------  ---------

Nonoperating income (expense):
  Interest expense                (28,784)   (10,253)
  Other income                        986        332
Nonoperating (expense):           (27,798)    (9,921)
                                 ---------  ---------
            Net (loss)           $(60,712)  $(25,259)
                                 =========  =========

Loss per common share            $  (0.01)  $  (0.01)
                                 =========  =========
</TABLE>

     See  Notes  to  Financial  Statements


                                        4
<PAGE>
<TABLE>
<CAPTION>
                                                    INTERACTIVE INC.

                                           STATEMENT OF STOCKHOLDERS' EQUITY
                                          Three months ended December 31, 1999
                                                      (Unaudited)




                                          Series A    Series B            additional
                                         Preferred   Preferred   Common     Paid-in     Accumulated
                                           Stock       Stock      Stock     Capital       Deficit        Total
                                         ----------  ----------  -------  -----------  -------------  ------------
<S>                                      <C>         <C>         <C>      <C>          <C>            <C>
Balance, September 30, 1999              $      114  $    2,000  $ 4,912  $ 8,040,217  $ (9,043,343)  $  (996,100)

  Issuance of common stock for services                              100        2,900                       3,000

  Net loss                                                                                  (60,713)      (60,713)

                                         ----------  ----------  -------  -----------  -------------  ------------
Balance, December 31, 1999               $      114  $    2,000  $ 5,012  $ 8,043,117  $ (9,104,056)  $(1,053,813)
                                         ==========  ==========  =======  ===========  =============  ============
</TABLE>

     See  Notes  to  Financial  Statements.


                                        5
<PAGE>
<TABLE>
<CAPTION>
                                               INTERACTIVE INC.

                                           STATEMENTS OF CASH FLOWS
                                Three Months Ended December 31, 1999 and 1998
                                                 (Unaudited)


                                                                                      1999       1998
                                                                                    ---------  ---------
<S>                                                                                 <C>        <C>
CASH FLOWS FROM OPERATING ACTIVITIES
  Net (loss)                                                                        $(60,713)  $(25,259)
  Adjustments to reconcile net (loss) to net cash (used in) operating activities:
    Depreciation                                                                       2,056      1,769
    Issuance of common stock for services                                              3,000          -

    Change in assets and liabilities:
      Decrease in receivables                                                         10,241      2,261
      Decrease in inventories                                                            244        225
      Decrease (increase) in prepaid expenses and other assets                           (64)       208
      Increase in accounts payable                                                       813      4,689
      Increase in accounts payable, related parties                                   16,553          -
      Increase in accrued expenses                                                    29,114     10,640
                                                                                    ---------  ---------
        Net cash provided by (used in) operating activities                            1,244     (5,467)
                                                                                    ---------  ---------

CASH FLOWS FROM INVESTING ACTIVITIES
  Payments for equipment                                                                (742)         0
                                                                                    ---------  ---------
        Net cash (used in) investing activities                                         (742)         0
                                                                                    ---------  ---------

CASH FLOWS FROM FINANCING ACTIVITIES
  Loan payable, related party                                                              -      5,383
  Principal payments on long term debt                                                  (500)         -
                                                                                    ---------  ---------
        Net cash provided by (used in) financing activities                             (500)     5,383
                                                                                    ---------  ---------

          Net increase (decrease) in cash                                                  2        (84)

CASH
Beginning                                                                                124      1,018
                                                                                    ---------  ---------

Ending                                                                              $    126   $    934
                                                                                    =========  =========

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
  Cash payments for interest                                                        $    272   $      -
                                                                                    =========  =========
</TABLE>

     See  Notes  to  Financial  Statements.


                                        6
<PAGE>
                                INTERACTIVE INC.

                          NOTES TO FINANCIAL STATEMENTS
                                   (UNAUDITED)


NOTE  1.     INTERIM  FINANCIAL  STATEMENTS

The financial information presented has been prepared from the books and records
without  audit  but,  in  the  opinion  of management, includes all adjustments,
consisting  of  only  normal  recurring  adjustments,  necessary  for  a  fair
presentation  of  the  financial  information  for  the  periods presented.  The
results  of  operations  for  the  three months ended December 31, 1999, are not
necessarily  indicative  of  the  results  expected  for  the  entire  year.

NOTE  2.     INCOME  TAXES

Deferred  taxes  are  provided on a liability method whereby deferred tax assets
are  recognized  for deductible temporary differences and operating loss and tax
credit  carryforwards  and  deferred  tax liabilities are recognized for taxable
temporary  differences.  Temporary  differences  are the differences between the
reported  amounts  of  assets and liabilities and their tax bases.  Deferred tax
assets  are reduced by a valuation allowance when, in the opinion of management,
it  is  more likely than not that some portion or all of the deferred tax assets
will  not be realized.  Deferred tax assets and liabilities are adjusted for the
effects  of  changes  in  tax  laws  and  rates  on  the  date  of  enactment.

At  December  31, 1999, the Company has for tax reporting purposes approximately
$15,000  in  unused  research  and  development credits and a net operating loss
carryforward  of  approximately $7,514,000 available to be offset against future
federal taxable income or income tax liabilities.  These carryforwards expire in
varying  amounts  in  years ending September 30, 2000 through 2020.  The Company
has  recorded  a full valuation allowance on the deferred tax assets due to lack
of assurance that the tax benefits can be realized.  Realization of deferred tax
assets is dependent upon sufficient future taxable income during the period that
deductible  temporary differences and carryforwards are expected to be available
to  reduce  taxable  income.

NOTE  3.     LOSS  PER  COMMON  AND  COMMON  EQUIVALENT  SHARE

The  loss  per  common  and  common equivalent share has been computed using the
weighted  average of the number of shares outstanding for the three months ended
December  31,  1999  and  1998.  Securities  that could potentially dilute basic
earnings  per  share  in the future that were not included in the computation of
diluted  earnings  per  share,  at  December 31, 1999 and 1998, because to do so
would  have been antidilutive are as follows:  20,000,000 shares of common stock
issuable  upon  the  conversion  of  Series B preferred stock, 215,053 shares of
common  stock  issuable  upon the conversion of Series A preferred stock, 83,834
shares  of  common  stock  issuable  upon the exercise of options, and 1,000,000
shares  of  common  stock  issuable  upon  the  exercise of stock warrants.  All
references  to  (loss) per share in the financial statements are to basic (loss)
per  share.  Diluted  (loss) per share is the same as basic (loss) per share for
all  per  share  amounts  presented.  The  weighted  number of common and common
equivalent  shares  outstanding for the three months ended December 31, 1999 and
1998  are  4,931,493  and  3,214,976  respectively.


                                        7
<PAGE>
NOTE  4.     NOTES  PAYABLE

At  December  31,  1999, the Company has a $500,000 note payable to Torrey Pines
Research,  Inc.  (TPR),  a  related  party, that is due on demand.  The note was
originally to a bank and was assumed by TPR on behalf of the Company as a result
of  its  guarantee  of the loan.  In connection with the assumption of the loan,
TPR  received 1,000,000 restricted common stock warrants that each represent the
right  to  purchase  one share of common stock at $.50.  The warrants expire one
year  following  satisfaction  of the note.  The note to TPR bears interest at a
variable  rate  of  interest  (compounded  at  13.6%  as  of December 31, 1999).

NOTE  5.     OTHER  STOCK  MATTERS

Series  A  preferred  stock:  The  series  A  preferred  stock has a liquidation
- ---------------------------
preference  before  common  stock  ($1.35  to  $1.80  per share).  Such stock is
nonvoting, has no dividend provisions, and is convertible into common stock on a
share  for  share  basis with antidilution provisions if additional common stock
were  to  be  issued  at less than the preferred stock's liquidation preference.

Series  B  preferred  stock:  The  series  B  preferred  stock has a liquidation
- ---------------------------
preference  before  common stock of $.15 per share.  The stock is voting for the
same  number  of  shares  in which it is entitled to be converted.  The stock is
convertible  into  common stock on a ten to one share basis with a provision for
this  conversion  ratio  to  be  adjusted  if  certain  events  occur.

                                        8
<PAGE>
ITEM  2.     MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF FINANCIAL CONDITION AND
          RESULTS  OF  OPERATIONS


RESULTS  OF  OPERATIONS

     Revenue.  Net  sales  for the three months ended December 31, 1999 and 1998
were  $5,000  and  $8,600,  respectively.  The  Company's  decrease  in sales is
attributable  mainly  to  less  demand  for  its  SoundXchange  Model  K.

     Gross  Profit.  The  gross  margin  for the three months ended December 31,
1999  was  approximately 95%, up from a gross margin of 92% for the three months
ended  December  31,  1998.

     Sales  and  marketing expenses.  Sales and marketing expenses for the three
months  ended December 31, 1999 and 1998 were $14,000 and $14,000, respectively.

     Research  and development.  There were no research and development expenses
for  the  three  months  ended  December  31,  1999  and  1998.

     General  and  administrative.  General  and administrative expenses for the
three  months  ended  December  31,  1999  and  1998  were  $24,000  and $9,000,
respectively.  The  increase from the previous year is primarily due to expenses
associated  with  the  Company's  fiscal  year  end  audit  for  the year ending
September  30,  1999.

     Depreciation.  Depreciation expense for the three months ended December 31,
1999  and  1998  were  $2,000  and  $2,000,  respectively.

     Nonoperating income (expense).  Nonoperating income (expense) for the three
months  ended  December  31,  1999  and  1998  were  ($28,000)  and  ($10,000)
respectively.  The  increase  in nonoperating expense is mainly due to increased
interest  accruals.

     Net  Loss.  The  Company  suffered  a  net  loss for the three months ended
December  31,  1999  of $61,000 or $0.01 per share on 4,931,493 weighted average
shares  outstanding  compared  to a net loss for the three months ended December
31,  1998  of  $25,000  or  $0.01 per share on 3,214,976 weighted average shares
outstanding.  The increase in losses was due largely to expenses associated with
the  Company's  year-end audit at September 30, 1999 and an increase in interest
accruals.

LIQUIDITY  AND  CAPITAL  RESOURCES

The  Company  has  sustained  operating losses for several years and its current
liabilities  exceeded current assets at December 31, 1999.  Continued operations
of  the  Company  are  dependent upon the Company's ability to meet its existing
debt  requirements  on a continuing basis and its ability to generate profitable
future  operations  during fiscal year 2000.  Management is formulating plans in
this  regard  which  are  expected to include entry into multimedia markets.  In
addition,  the  Company  plans  to  increase  revenue  generated through varying
methods  of Internet sales.  The Company expects to finance its entry into these
new  markets primarily through providing consulting services with the assistance
of  TPR  and generating cash through private investments or loans.  There can be


                                        9
<PAGE>
no  assurance  that TPR will provide such assistance or any other support to the
Company.  The  Company has several judgments against it and more threatened as a
result  of  its  inability  to  pay  its obligations to its unsecured creditors.

     Management  believes  that  the  largest  challenges  that the Company will
confront  during  2000  are  in its attempt to achieve increases in revenues and
profitability  during  fiscal  2000.  While  the Company is optimistic about the
possibility  of  its  overcoming these challenges and achieving its goals, there
can be no assurance that it will be able to achieve any or all of its objectives
for  fiscal  2000.

     As of the date of the filing of this 10QSB, the Company has not experienced
any  year  2000  problems.  The Company's management does not believe that there
will be any material effects on the Company's business, results of operations or
financial  condition.  The  Company  operates  on  a  stand-alone  PC, which the
manufacturer  has  represented  to  be  year 2000 compliant and the SoundXchange
product  manufactured  by  the  Company  does  not  require software; therefore,
Company  management  believes the risk of the year 2000 affecting these products
is  remote.

                          PART II     OTHER INFORMATION

ITEM  2.  CHANGES  IN  SECURITIES

     During  the  quarter ended December 31, 1999, a director of the Company was
compensated  for  his  services as CEO through the issuance of 100,000 shares of
restricted  common  stock.  As  a result of the issuance of this stock, $100 was
included  in  common stock and $2,900 was included in additional paid-in-capital
in  the  accompanying  financial  statements.

ITEM  3.  DEFAULTS  UPON  SENIOR  SECURITIES

     The Company has at December 31, 1999 a note in the amount of $20,000, which
was  due  to  an  individual  on  November  30,  1995  and  is collateralized by
substantially all assets of the Company.  The note bears interest at the rate of
15%  and  has  accrued  interest  of  $25,968.

ITEM  6.  EXHIBITS  AND  REPORTS  ON  FORM  8-K

       (a)  Exhibits.
                 Financial  Data  Schedule


                                       10
<PAGE>
                                   SIGNATURES

     In  accordance  with  the  requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

     Dated:  February  4,  2000               INTERACTIVE  INC.


                                     /s/  Robert  Stahl
                                     ------------------
                                     Robert  Stahl
                                     President

                                     /s/  Gerard  L.  Kappenman
                                     --------------------------
                                     Gerard  L.  Kappenman
                                     Secretary


                                       11
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1

<S>                                     <C>
<PERIOD-TYPE>                           3-MOS
<FISCAL-YEAR-END>                       SEP-30-2000
<PERIOD-START>                          OCT-01-1999
<PERIOD-END>                            DEC-31-1999
<CASH>                                         126
<SECURITIES>                                     0
<RECEIVABLES>                                 1059
<ALLOWANCES>                                     0
<INVENTORY>                                  14051
<CURRENT-ASSETS>                             15927
<PP&E>                                      118235
<DEPRECIATION>                               63602
<TOTAL-ASSETS>                               70560
<CURRENT-LIABILITIES>                      1084873
<BONDS>                                          0
                            0
                                   2114
<COMMON>                                      5012
<OTHER-SE>                                 8043117
<TOTAL-LIABILITY-AND-EQUITY>                 70560
<SALES>                                       5015
<TOTAL-REVENUES>                              5015
<CGS>                                          264
<TOTAL-COSTS>                                  264
<OTHER-EXPENSES>                             37666
<LOSS-PROVISION>                                 0
<INTEREST-EXPENSE>                           28784
<INCOME-PRETAX>                             (60713)
<INCOME-TAX>                                     0
<INCOME-CONTINUING>                              0
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                                (60713)
<EPS-BASIC>                                 (.01)
<EPS-DILUTED>                                 (.01)


</TABLE>


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