INTERACTIVE INC
10QSB, 2000-05-15
TELEPHONE & TELEGRAPH APPARATUS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB
(Mark  One)
[X]     QUARTERLY  REPORT  PURSUANT  TO  SECTION  13  OR 15(d) OF THE SECURITIES
EXCHANGE  ACT  OF  1934
          For  the  quarterly  period  ended:  March  31,  2000

[  ]     TRANSITION  REPORT  PURSUANT  TO  SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE  ACT  OF  1934
               For  the  transition  period  from _____________ to _____________

                       Commission file number:  000-21898


                                INTERACTIVE INC.
                                ----------------
        (Exact name of small business issuer as specified in its charter)
              South  Dakota                              46-0408024
              -------------                              ----------
     (state  or  other  jurisdiction                       (IRS
      of incorporation or organization)                Employer ID No)

                   204  N.  Main,  Humboldt,  SD  57035
                   ------------------------------------
                   (Address of principal executive offices)
                   (605)  363-5117
                   ------------------------------------
                   Issuer's telephone number
                   N/A
                   -------------------------------------
                   (Former  name,  former  address  and  former
                    fiscal year, if changed since last report)

Check  whether  the issuer (1) filed all reports required to be filed by Section
13  or  15(d) of the Exchange Act during the past 12 months (or for such shorter
period  that the registrant was required to file such reports), and (2) has been
subject  to  such  filing  requirements  for  the  past  90  days.  Yes  No .X

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                   PROCEEDINGS DURING THE PRECEDING FIVE YEARS
Check  whether  the  registrant  filed  all documents and reports required to be
filed  by  Section 12, 13 or 15(d) of the Exchange Act after the distribution of
securities  under  a  plan  confirmed  by  a  court.   Yes  No

                      APPLICABLE ONLY TO CORPORATE ISSUERS
State the number of shares outstanding of each of the issuer's classes of common
equity,  as  of the latest practicable date:     5,062,138 shares at May 8, 2000
                                                 -------------------------------

Transitional  Small  Business Disclosure Format (Check one):  Yes     No  X


                                        1
<PAGE>
<TABLE>
<CAPTION>
                                    INTERACTIVE INC.
                                    TABLE OF CONTENTS

                              PART 1. FINANCIAL INFORMATION

Item  1.  Financial  Statements  (unaudited)
                                                                                 Page(s)
                                                                                 -------
<S>                                                                              <C>

  Balance Sheets - March 31, 2000 and September 30, 1999                               3

  Statements of Operations - Six and Three Months Ended March 31, 2000 and 1999        4

  Statement of Stockholders' Deficit - Six Months Ended March 31, 2000                 5

  Statements of Cash Flows - Six Months Ended March 31, 2000 and 1999                  6

  Notes to Financial Statements                                                      7-8

Item 2.  Management's Discussion and Analysis of Financial Condition and
  Results of Operations                                                             9-10


PART II. OTHER INFORMATION

Item 2.  Changes in Securities                                                        10

Item 3.  Defaults Upon Senior Securities                                              10

Item 6.  Exhibits and Reports on Form 8-K                                             10
</TABLE>


                                        2
<PAGE>
<TABLE>
<CAPTION>
                                               INTERACTIVE INC.
                                                BALANCE SHEETS

ASSETS                                                                3/31/2000
                                                                      Unaudited        9/30/1999
                                                                 ------------------  ------------
<S>                                                              <C>                 <C>
Current Assets
  Cash                                                           $             760   $       124
  Accounts receivable                                                        1,540        11,300
  Inventories                                                               13,806        14,295
  Prepaid expenses and other assets                                            752           627
                                                                 ------------------  ------------
           Total current assets                                             16,858        26,346
                                                                 ------------------  ------------

Property and Equipment, at cost
  Building and improvements                                                107,216       107,216
  Equipment                                                                 11,019        10,277
                                                                 ------------------  ------------
                                                                           118,235       117,493
  Less accumulated depreciation                                             65,669        61,546
                                                                 ------------------  ------------
                                                                            52,566        55,947
                                                                 ------------------  ------------

Total assets                                                     $          69,424  $     82,293
                                                                 ==================  ============

LIABILITIES AND STOCKHOLDERS' DEFICIT
Current Liabilities
  Notes payable, related party                                   $         500,000   $   500,000
  Current maturities of long-term debt                                      25,000        22,000
  Accounts payable                                                         153,253       154,520
  Accounts payable, related parties                                         55,474        14,625
  Accrued expenses                                                          51,504        47,076
  Accrued expenses, related parties                                        351,598       297,172
                                                                 ------------------  ------------
           Total current liabilities                                     1,136,829     1,035,393
                                                                 ------------------  ------------
  Long-term Debt, less current maturities                                   39,000        43,000
                                                                 ------------------  ------------
Stockholders' Deficit
  Series A preferred stock, $.001 par value; authorized
    5,000,000 shares; issued and outstanding 113,901 shares:                   114           114
    total liquidation preference of outstanding shares $172,069
  Series B preferred stock, $.001 par value; authorized
    2,000,000 shares; issued and oustanding 2,000,000 shares;                2,000         2,000
    total liquidation preference of outstanding shares $300,000
  Common stock, $.001 par value; authorized 10,000,000 shares;
    5,062,138 and 4,912,138 issued and outstanding                           5,062         4,912
    at March 31, 2000 and September 30, 1999
  Additional paid-in capital                                             8,044,567     8,040,217
  Accumulated deficit                                                   (9,158,148)   (9,043,343)
                                                                 ------------------  ------------
Total stockholders' deficit                                             (1,106,405)     (996,100)
                                                                 ------------------  ------------
Total liabilities and stockholders' deficit                      $          69,424   $    82,293
                                                                 ==================  ============
<FN>
See  Notes  to  Financial  Statements.
</TABLE>


                                        3
<PAGE>
<TABLE>
<CAPTION>

                                INTERACTIVE INC.
                            STATEMENTS OF OPERATIONS
               Six and Three Months Ended March 31, 2000 and 1999
                                   (Unaudited)


                                      Six  months          Three months
                                    ended March 31,       ended March 31,
                                    2000       1999       2000       1999
                                 ---------------------  --------------------
<S>                              <C>         <C>        <C>        <C>
Net sales                        $  11,615   $ 17,040   $  6,600   $  8,342
Cost of goods sold                     510        945        246        237
                                 ----------  ---------  ---------  ---------
            Gross profit            11,105     16,095      6,354      8,105
                                 ----------  ---------  ---------  ---------

Operating expenses
    Selling                         25,914     26,328     12,200     12,019
    General and administrative      43,603     15,448     19,651      6,501
                                 ----------  ---------  ---------  ---------
                                    69,517     41,776     31,851     18,520
                                 ----------  ---------  ---------  ---------
            Operating (loss)       (58,412)   (25,681)   (25,497)   (10,415)
                                 ----------  ---------  ---------  ---------

Nonoperating income (expense):
  Interest expense                 (58,013)   (15,865)   (29,229)    (5,612)
  Other income                       1,620        715        634        383
                                 ----------  ---------  ---------  ---------
                                   (56,393)   (15,150)   (28,595)    (5,229)
                                 ----------  ---------  ---------  ---------
(Loss) before income taxes        (114,805)   (40,831)   (54,092)   (15,644)
                                 ----------  ---------  ---------  ---------
Income tax expenses                      -          -          -          -
                                 ----------  ---------  ---------  ---------
Net (loss)                       $(114,805)  $(40,831)  $(54,092)  $(15,644)
                                 ==========  =========  =========  =========

Loss per common share            $   (0.02)  $  (0.01)  $  (0.01)  $   0.00
                                 ==========  =========  =========  =========
<FN>
See  Notes  to  Financial  Statements
</TABLE>


                                        4
<PAGE>
<TABLE>
<CAPTION>

                                              INTERACTIVE INC.
                                     STATEMENT OF STOCKHOLDERS' DEFICIT
                                       Six months ended March 31, 2000
                                                 (Unaudited)

                                       Series A    Series B           Additional
                                       Preferred  Preferred   Common    Paid-in    Accumulated
                                         Stock       Stock     Stock    Capital      Deficit       Total
                                      ----------  ----------  ------  ----------  ------------  ------------
<S>                                   <C>         <C>         <C>     <C>         <C>           <C>
Balance, September 30, 1999           $     114   $   2,000   $4,912  $8,040,217  $(9,043,343)  $  (996,100)

  Issuance of common stock for              150       4,350    4,500
    satisfaction of accounts payable
  Net loss                             (114,805)   (114,805)
                                      ----------  ----------  ------  ----------  ------------  ------------
Balance, March 31, 2000               $     114   $   2,000   $5,062  $8,044,567  $(9,158,148)  $(1,106,405)
                                      ==========  ==========  ======  ==========  ============  ============
</TABLE>


                                        5
<PAGE>
<TABLE>
<CAPTION>

                                                     INTERACTIVE INC.
                                                 STATEMENTS OF CASH FLOWS
                                         Six Months Ended March 31, 2000 and 1999
                                                       (Unaudited)


                                                                                             2000       1999
                                                                                          ----------  ---------
<S>                                                                                       <C>         <C>
    CASH FLOWS FROM OPERATING ACTIVITIES
      Net (loss)                                                                          $(114,805)  $(40,831)
      Adjustments to reconcile net (loss) to net cash provided by operating activities:
        Depreciation                                                                          4,123      3,386
        Issuance of common stock for services                                                     -         48
        Change in assets and liabilities:
          Decrease in accounts receivable                                                     9,760      2,005
          Decrease in inventories                                                               489        462
          (Increase) decrease in prepaid expenses and other assets                             (125)       415
          Increase in accounts payable                                                       44,082     17,649
          Increase in accrued expenses                                                       58,854     18,123
                                                                                          ----------  ---------
            Net cash provided by operating activities                                         2,378      1,257
                                                                                          ----------  ---------

    CASH FLOWS FROM INVESTING ACTIVITIES
      Payments for equipment                                                                   (742)         0
                                                                                          ----------  ---------
            Net cash (used in) investing activities                                            (742)         0
                                                                                          ----------  ---------

    CASH FLOWS FROM FINANCING ACTIVITIES
      Principal payments on long-term debt                                                   (1,000)         0
                                                                                          ----------  ---------
            Net cash (used in) financing activities                                          (1,000)         0
                                                                                          ----------  ---------

              Net increase in cash                                                              636      1,257

    CASH
    Beginning                                                                                   124      1,018
                                                                                          ----------  ---------
    Ending                                                                                $     760   $  2,275
                                                                                          ==========  =========
    SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
      Cash payments for interest                                                          $      80   $      0
                                                                                          ==========  =========
    SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING
      AND FINANCING ACTIVITIES
      Issuance of common stock for satisfaction of accounts payable                       $   4,500   $ 94,148
                                                                                          ==========  =========
<FN>
          See  Notes  to  Financial  Statements.
</TABLE>


                                        6
<PAGE>
                                INTERACTIVE INC.
                          NOTES TO FINANCIAL STATEMENTS
                                   (Unaudited)

NOTE  1.     INTERIM  FINANCIAL  STATEMENTS

The financial information presented has been prepared from the books and records
without  audit,  but  in  the  opinion  of  management, includes all adjustments
consisting  of  only  normal  recurring  adjustments,  necessary  for  a  fair
presentation  of  the  financial  information  for  the  periods presented.  The
results  of  operations  for  the  six  months  ended  March  31,  2000, are not
necessarily  indicative  of  the  results  expected  for  the  entire  year.

NOTE  2.     INCOME  TAXES

Deferred  taxes  are  provided on a liability method whereby deferred tax assets
are  recognized  for deductible temporary differences and operating loss and tax
credit  carryforwards  and  deferred  tax liabilities are recognized for taxable
temporary  differences.  Temporary  differences  are the differences between the
reported  amounts  of  assets and liabilities and their tax bases.  Deferred tax
assets  are reduced by a valuation allowance when, in the opinion of management,
it  is  more likely than not that some portion or all of the deferred tax assets
will  not be realized.  Deferred tax assets and liabilities are adjusted for the
effects  of  changes  in  tax  laws  and  rates  on  the  date  of  enactment.

At  March  31,  2000,  the  Company has for tax reporting purposes approximately
$15,000  in  unused  research  and  development credits and a net operating loss
carryforward  of  approximately $7,569,000 available to be offset against future
federal taxable income or income tax liabilities.  These carryforwards expire in
varying  amounts  in  years ending September 30, 2000 through 2020.  The Company
has  recorded  a full valuation allowance on the deferred tax assets due to lack
of assurance that the tax benefits can be realized.  Realization of deferred tax
assets is dependent upon sufficient future taxable income during the period that
deductible  temporary differences and carryforwards are expected to be available
to  reduce  taxable  income.

NOTE  3.     LOSS  PER  COMMON  AND  COMMON  EQUIVALENT  SHARE

The  loss  per  common  and  common equivalent share has been computed using the
weighted  average  of  the  number  of  shares outstanding for the six and three
months  ended March 31, 2000 and 1999.  Securities that could potentially dilute
basic earnings per share in the future that were not included in the computation
of  diluted  earnings  per share for the six month and three month periods ended
March  31,  2000,  because to do so would have been antidilutive are as follows:
20,000,000  shares  of  common  stock  issuable  upon the conversion of Series B
preferred  stock, 221,620 shares of common stock issuable upon the conversion of
Series  A  preferred  stock,  83,834  shares  of  common stock issuable upon the
exercise  of  options,  and  1,000,000  shares of common stock issuable upon the
exercise  of  stock  warrants.  Securities  that  could potentially dilute basic
earnings  per  share  in the future that were not included in the computation of
diluted earnings per share for the six month and three month periods ended March
31, 1999, because to do so would have been antidilutive are as follows:  146,117
shares of common stock issuable upon the conversion of Series A preferred stock,
83,834  shares  of  common  stock  issuable  upon  the  exercise of options, and
1,000,000  shares  of common stock issuable upon the exercise of stock warrants.
All  references  to  (loss)  per  share in the financial statements are to basic
(loss)  per  share.  Diluted  (loss)  per  share is the same as basic (loss) per
share  for  all  per share amounts presented.  The weighted number of common and
common  equivalent  shares  outstanding for the six and three months ended March
31,  2000  are  4,980,345  and  5,048,551 respectively and for the six and three
months  ended  March  31,  1999  are  3,275,580  and  3,214,976  respectively.


                                        7
<PAGE>
NOTE  4.     NOTES  PAYABLE

At  March  31,  2000  and  September  30,  1999, the Company had a $500,000 note
payable  to  Torrey  Pines Research, Inc. (TPR), a related party, that is due on
demand.  The  note  was originally to a bank and was assumed by TPR on behalf of
the  Company  as  a  result of its guarantee of the loan.  The note to TPR bears
interest  at  a  variable  rate of interest (compounded at 13.6% as of March 31,
2000)  and  is  secured  by  substantially  all  the  assets of the Company.  In
connection  with  the  assumption of the loan, TPR received 1,000,000 restricted
common  stock  warrants  that  each represent the right to purchase one share of
common  stock  at  $.50.  The warrants expire one year following satisfaction of
the  note.

NOTE  5.     OTHER  STOCK  MATTERS

Series  A  preferred  stock:  The  series  A  preferred  stock has a liquidation
- ---------------------------
preference  before  common  stock  ($1.35  to  $1.80  per share).  Such stock is
nonvoting, has no dividend provisions, and is convertible into common stock on a
share  for  share  basis with antidilution provisions if additional common stock
were  to  be  issued  at less than the preferred stock's liquidation preference.

Series  B  preferred  stock:  The  series  B  preferred  stock has a liquidation
- ---------------------------
preference  before  common stock of $.15 per share.  The stock is voting for the
same  number  of  shares  in which it is entitled to be converted.  The stock is
convertible  into  common stock on a ten to one share basis with a provision for
this  conversion  ratio  to  be  adjusted  if  certain  events  occur.

NOTE  6.     CONTINUATION  OF  OPERATIONS

The  Company  has  sustained  operating losses for several years and its current
liabilities  exceeded  current  assets at March 31, 2000 and September 30, 1999.
Continued  operations of the Company are dependent upon the Company's ability to
meet  its  debt  requirements  on a continuing basis and its ability to generate
profitable  future  operations.  Management  is formulating plans in this regard
The  Company  expects  to  finance  its entry into new markets primarily through
providing  consulting  services  with  the  assistance  of  TPR  Group  and  its
affiliates  (TPR),  related  parties,  and  generating  cash  through  private
investments  or  loans.  There  can  be  no assurance that TPR will provide such
assistance  or  any  other  support  to  the  Company.

Substantially  all of the Company's accounts payable are several years past due.
The  company does not anticipate making any payments on these obligations in the
near  term.  The  Company  has  several  judgments  against  it and several more
threatened  as a result of its inability to pay its obligations to its unsecured
creditors.


                                        8
<PAGE>
ITEM  2.     MANAGEMENT'S  DISCUSSION  AND  ANALYSIS  OF FINANCIAL CONDITION AND
             RESULTS  OF  OPERATIONS


RESULTS  OF  OPERATIONS

     Revenue.  Net  sales  were  $6,600 and $11,615 for the three and six months
ended  March 31, 2000 compared to $8,342 and $17,040 for the three and six month
period  ended  March  31, 1999.  The Company's decrease in sales is attributable
mainly  to  less  demand  for  its  SoundXchange  Model  K.

     Gross  Profit.  Gross  profit  decreased 22% to $6,354 for the three months
ended  March  31,  2000  from  $8,105 for the three months ended March 31, 1999.
Gross  profit  decreased  31%  to  $11,105 from $16,095 for the six months ended
March  31,  2000.

     Selling  expenses.  Selling  expenses  increased  to  $12,200 for the three
months  ended  March  31, 2000 from $12,019 for the three months ended March 31,
1999.  Selling  expenses decreased to $25,914 for the six months ended March 31,
2000  from  $26,328  for  the  six  months  ended  March  31,1999.

     General  and administrative.  General and administrative expenses increased
to  $19,651  and  $43,603 for the three and six months ended March 31, 2000 from
$6,501  and  $15,448  for  the  three and six months ended March 31, 1999.   The
increases  from  the previous year are primarily due to expenses associated with
the  Company's  fiscal  year  end  audit for the year ending September 30, 1999.

     Depreciation.  Depreciation  expense  for  the  three  months  ended  March
31,2000  and  1999 were $2,066 and 1,590 respectively.  Depreciation expense for
the  six  months  ended  March  31,  2000  and  1999  were  $4,123  and  $3,386
respectively.

     Nonoperating  (expense).  Nonoperating (expense) for the three months ended
March  31,  2000  and  March  31, 1999 were ($28,595) and ($5,229) respectively.
Nonoperating  (expense)  for  the  six months ended March 31, 2000 and 1999 were
($56,393)  and  ($15,510) respectively.  The increase in nonoperating expense is
mainly  due  to  increased  interest  accruals.

     Net  Loss.  Net  loss  for  the  three  months  ended March 31, 2000 of was
$54,092  or  ($0.01)  per share on 5,048,551 weighted average shares outstanding
compared  to  a net loss for the three months ended March 31, 1999 of $15,644 or
($0.00)  per  share  on 3,214,976 weighted average shares outstanding.  Net loss
for  the  six  months  ended March 31, 2000 was $114,805 or ($0.02) per share on
4,980,345 weighted average shares outstanding compared to a net loss for the six
months  ended  March  31,  1999  of  $40,831  or  ($0.01) per share on 3,275,580
weighted  average shares outstanding.  The increase in losses was due largely to
expenses  associated with the Company's year-end audit at September 30, 1999 and
an  increase  in  interest  accruals.


                                        9
<PAGE>
LIQUIDITY  AND  CAPITAL  RESOURCES

The  Company  has  sustained  operating losses for several years and its current
liabilities  exceeded current assets at March 31, 2000.  Continued operations of
the  Company  are dependent upon the Company's ability to meet its existing debt
requirements on a continuing basis and its ability to generate profitable future
operations  during  fiscal  year  2000.  Management is formulating plans in this
regard  which  are  expected  to  include providing consulting services with the
assistance  of  TPR  and  generating  cash through private investments or loans.
There  can  be  no  assurance that TPR will provide such assistance or any other
support  to  the Company.  The Company has several judgments against it and more
threatened  as a result of its inability to pay its obligations to its unsecured
creditors.

     Management  believes  that  the  largest  challenges  that the Company will
confront  during  2000  are  in its attempt to achieve increases in revenues and
profitability  during  fiscal  2000.  While  the Company is optimistic about the
possibility  of  its  overcoming these challenges and achieving its goals, there
can be no assurance that it will be able to achieve any or all of its objectives
for  fiscal  2000.


                         PART II.     OTHER INFORMATION

ITEM  2.  CHANGES  IN  SECURITIES
     During the quarter ended March 31, 2000, 50,000 shares of restricted common
stock  were  issued  in  satisfaction  of  accounts payable.  As a result of the
issuance of this stock, $50 was included in common stock and $1,450 was included
in  additional  paid-in-capital  in  the  accompanying  financial  statements.

ITEM  3.  DEFAULTS  UPON  SENIOR  SECURITIES
     The  Company  has  at March 31, 2000 a note in the amount of $20,000, which
was  due  to  an  individual  on  November  30,  1995  and  is collateralized by
substantially  all  assets  of the Company.  The note is subordinated to certain
other  senior secured notes.  The note bears interest at the rate of 15% and has
accrued  interest  of  $28,314.

ITEM  6.  EXHIBITS  AND  REPORTS  ON  FORM  8-K

       (a)  Exhibits.
                Financial  Data  Schedule


                                       10
<PAGE>
                                   SIGNATURES

     In  accordance  with  the  requirements of the Exchange Act, the registrant
caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

     Dated:  May  10,  2000               INTERACTIVE  INC.


                                          /s/  Robert  Stahl
                                          ------------------
                                          Robert  Stahl
                                          President

                                          /s/  Gerard  L.  Kappenman
                                          --------------------------
                                          Gerard  L.  Kappenman
                                          Secretary


                                       11
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000

<S>                                     <C>
<PERIOD-TYPE>                           3-MOS
<FISCAL-YEAR-END>                       SEP-30-2000
<PERIOD-START>                          JAN-01-2000
<PERIOD-END>                            MAR-31-2000
<CASH>                                         760
<SECURITIES>                                     0
<RECEIVABLES>                                 1540
<ALLOWANCES>                                     0
<INVENTORY>                                  13806
<CURRENT-ASSETS>                             16858
<PP&E>                                      118235
<DEPRECIATION>                               65669
<TOTAL-ASSETS>                               69424
<CURRENT-LIABILITIES>                      1136829
<BONDS>                                          0
                            0
                                   2114
<COMMON>                                      5062
<OTHER-SE>                                 8044567
<TOTAL-LIABILITY-AND-EQUITY>                 69424
<SALES>                                       6600
<TOTAL-REVENUES>                              6600
<CGS>                                          246
<TOTAL-COSTS>                                  246
<OTHER-EXPENSES>                             25497
<LOSS-PROVISION>                                 0
<INTEREST-EXPENSE>                           29229
<INCOME-PRETAX>                             (54092)
<INCOME-TAX>                                     0
<INCOME-CONTINUING>                              0
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                                (54092)
<EPS-BASIC>                                 (.01)
<EPS-DILUTED>                                 (.01)


</TABLE>


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