INFOUSA INC
8-K, 1999-06-14
DIRECT MAIL ADVERTISING SERVICES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

         DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): MAY 28, 1999

                                  INFOUSA INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

            DELAWARE                     0-19598                 47-0751545
(STATE OR OTHER JURISDICTION OF   (COMMISSION FILE NUMBER)    (I.R.S. EMPLOYER
 INCORPORATION OR ORGANIZATION)                              IDENTIFICATION NO.)

5711 SOUTH 86TH CIRCLE, OMAHA, NEBRASKA                  68127
(Address of principal executive offices)               (Zip Code)

REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE:  (402) 593-4500

                                 NOT APPLICABLE
          (FORMER NAME OR FORMER ADDRESS, IF CHANGED SINCE LAST REPORT)



ITEM 5.  OTHER EVENTS

         On May 28, 1999 infoUSA Inc., a Delaware corporation ("infoUSA" or
"Registrant"), Hugo Acquisition Corporation, a Delaware corporation and wholly
owned subsidiary of infoUSA ("Merger Sub"), First Data Corporation, a Delaware
corporation ("Seller Parent"), First Data Information Management Group, Inc., a
Delaware corporation and wholly owned subsidiary of Seller Parent ("Seller"), DM
Holdings, Inc., a Delaware corporation and wholly owned subsidiary of Seller
("Holdco"), Donnelley Marketing Holdings, Inc., a Delaware corporation and
wholly owned subsidiary of Holdco ("Parent") and Donnelley Marketing, Inc., a
Delaware corporation and wholly owned subsidiary of Parent ("Donnelley
Marketing") entered into an Agreement and Plan of Reorganization (the "Merger
Agreement") with respect to the acquisition by infoUSA of Donnelley Marketing,
Parent and Holdco. Pursuant to the Merger Agreement, Merger Sub shall be merged
with and into Holdco upon satisfaction of conditions to consummation (the
"Merger"). Following the merger, the separate corporate existence of Merger Sub
shall cease and Holdco shall continue as the surviving corporation.

         The aggregate purchase price payable for all of the outstanding capital
stock of Holdco in the merger shall be $200 million in cash. InfoUSA will
finance the purchase price by obtaining bank funding with respect to an
aggregate of $195 million (the "Bank Financing"). To this effect, it obtained a
financing commitment letter, subject to certain conditions from Bankers Trust
Company who will lead a syndicate of banks as administrative agent for the
financing.


<PAGE>   2


         The Merger is subject to certain conditions to close including
obtaining the Bank Financing and expiry or early termination of all waiting
periods, if any, under the Hart-Scott-Rodino Antitrust Improvements Act of 1976,
as amended (the "HSR Act"). The waiting period under the HSR Act was terminated
by the Federal Trade Commission effective June 14, 1999. The Merger is expected
to be completed in July 1999 (the "Closing"). The Merger Agreement provides for
a no shop provision for Seller Parent, Seller, Holdco, Parent and Donnelley
Marketing and their subsidiaries, and provides that infoUSA will pay Seller a
$2.5 million break-up fee if the Closing does not take place due to certain
conditions.

         At Closing, infoUSA and Donnelley Marketing respectively shall enter
into certain database license agreements with two affiliates of First Data
Corporation: First Data Resources, Inc. and Hogan Information Services, Inc. In
addition, infoUSA and Donnelley Marketing respectively will enter into certain
services agreements and data center agreements with Seller Parent, First Data
Technologies, Inc. and First Data Resources, Inc. At the Closing, Seller Parent
will grant infoUSA a nine-month option to acquire Hogan Information Services,
Inc. for $30 million.

         A copy of the press release issued by infoUSA and First Data
Corporation concerning the Merger Agreement and the proposed merger is filed
herewith as Exhibit 99.1 and incorporated by reference herein. A copy of the
Merger Agreement is filed herewith as Exhibit 99.2 and incorporated by reference
herein.

ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS

         (c)      Exhibits

         99.1     News release dated June 1, 1999 relating to the merger
                  contemplated in accordance with the Agreement and Plan of
                  Reorganization by and among infoUSA Inc., Hugo Acquisition
                  Corporation, First Data Corporation, First Data Information
                  Management Group, Inc., DM Holdings, Inc., Donnelley Marketing
                  Holdings, Inc., and Donnelley Marketing, Inc. dated as of May
                  28, 1999.

         99.2     Agreement and Plan of Reorganization by and among infoUSA
                  Inc., Hugo Acquisition Corporation, First Data Corporation,
                  First Data Information Management Group, Inc., DM Holdings,
                  Inc., Donnelley Marketing Holdings, Inc., and Donnelley
                  Marketing, Inc. dated as of May 28, 1999.



                                      -2-
<PAGE>   3




SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                               infoUSA Inc.
                               (Registrant)



Date:  June 14, 1999           By:   /s/ Stormy L. Dean
                                     ------------------------------------------
                                     Stormy L. Dean, Controller and Acting Chief
                                     Financial Officer (for Registrant and as
                                     Principal Financial Officer)


                                      -3-
<PAGE>   4



                                 EXHIBIT INDEX

EXHIBIT
  NO.                                 DESCRIPTION
- -------                               -----------

  99.1            News release dated June 1, 1999 relating to the merger
                  contemplated in accordance with the Agreement and Plan of
                  Reorganization by and among infoUSA Inc., Hugo Acquisition
                  Corporation, First Data Corporation, First Data Information
                  Management Group, Inc., DM Holdings, Inc., Donnelley Marketing
                  Holdings, Inc., and Donnelley Marketing, Inc. dated as of May
                  28, 1999.

   99.2           Agreement and Plan of Reorganization by and among infoUSA
                  Inc., Hugo Acquisition Corporation, First Data Corporation,
                  First Data Information Management Group, Inc., DM Holdings,
                  Inc., Donnelley Marketing Holdings, Inc., and Donnelley
                  Marketing, Inc. dated as of May 28, 1999.

<PAGE>   1
                                                                    EXHIBIT 99.1

                                                                       CONTACTS:
                                                                       ---------
                                                   Vinod Gupta, Chairman and CEO
                                                                         infoUSA
                                        Phone (402) 596-8900 Fax: (402) 339-0265
                                                         E-mail: [email protected]

                                          Joele Frank, Public/Investor Relations
                                                       Abernathy MacGregor Frank
                                                           Phone: (212) 371-5999
                                                            E-mail: [email protected]


                     INFOUSA TO PURCHASE DONNELLEY MARKETING
                           FROM FIRST DATA CORPORATION

         FIRST DATA CORPORATION'S PRESIDENT & COO TO JOIN INFOUSA BOARD

(Omaha, NE) - infoUSA (NASDAQ: IUSAA) (NASDAQ: IUSAB), a leading provider of
proprietary business and consumer databases and database processing services,
today announced that it has entered into a definitive agreement to purchase
Donnelley Marketing, a division of First Data Corporation (NYSE: FDC), for
approximately $200 million in cash. In addition, infoUSA will enter into a
long-term strategic relationship with First Data. Donnelley Marketing has been
in operation for over 75 years, and is a leading consumer database and database
marketing company with annual revenues in excess of $90 million.

Since the acquisition will be accounted for under purchase accounting rules, the
transaction will include the addition of roughly $200 million of goodwill which
the company plans to amortize over approximately 15 years. It is anticipated
that the acquisition will significantly increase EBITDA (earnings before
interest, taxes, depreciation and amortization) on an annual basis, enhance cash
flow and contribute positively to pro forma earnings per share, excluding the
impact of the amortization of goodwill and other write-offs. infoUSA will use a
combination of existing cash resources and borrowings from a syndicate of
commercial banks to finance the acquisition.

Additionally, as part of a series of long-term licenses, infoUSA will provide
certain First Data Corporation subsidiaries with consumer and business database
content and data processing services.

The closing of the transaction is subject to customary conditions, including
Hart-Scott-Rodino antitrust clearance, and receipt by infoUSA of bank financing.
infoUSA has received a financing commitment letter, subject to certain
conditions, from Bankers Trust Company who will lead a syndicate of banks as
administrative agent for the financing.
The closing is expected to take place in July 1999.

                                     -more-



                                       34
<PAGE>   2

Vinod Gupta, infoUSA's chairman and chief executive officer, said, "This is a
defining event for infoUSA. There are many benefits that will result from
combining infoUSA and Donnelley Marketing as well as our strategic alliance with
First Data Corporation. First Data will be able to rely on our high quality
databases as well as our expertise in data compilation and marketing. Donnelley
Marketing will add significantly to our presence in consumer database and
database marketing operations. infoUSA will have the leading franchise in
business and consumer content and data processing services, providing the
combined company with the unique strategic opportunity to leverage our strength
across all three areas and to be a leader in emerging distribution channels,
including the Internet.

"We believe that there are many operating synergies, including leveraging our
combined sales force to cross-sell a wider range of products to an expanded
customer base. The complementary nature of infoUSA and Donnelley Marketing will
result in financial benefits for the combined company as we provide more
solutions, sophisticated data processing services, and enhanced value to our
customers. This is a prime example of the whole being greater than the sum of
the parts," Gupta added.

"One of Donnelley Marketing's strengths has been their dedicated employees and
we welcome them to the infoUSA family. Donnelley Marketing will comprise
approximately 30 percent of infoUSA's revenues, and strengthen our platform for
delivery of database compilation, marketing, and data processing. We also
welcome Charlie Fote, First Data's president and chief operating officer, to the
infoUSA Board of Directors following the close of the transaction. Charlie's
leadership and experience as both a consumer and provider of database content
will make him an invaluable asset to the company," concluded Gupta.

Fote said, "This new relationship makes strategic sense for each of the
companies, and, most important, our clients." As part of the transaction, First
Data will become a major customer of infoUSA's. "Information continues to be an
important part of First Data's overall strategy to provide value-added services
to clients. By combining the complementary database services of Donnelley
Marketing with infoUSA, and developing a long-term partnership with infoUSA, we
are enhancing our access and ability to use information on our client's behalf,"
remarked Fote.

"First Data is an organization focused on the future. That future includes
maximizing success in key areas that present the best strategic and financial
opportunities. It also requires investing resources in those businesses our
clients have come to depend on us for: e-commerce solutions, transaction
processing and electronic payment services," explained Fote.

It is anticipated that revenue enhancements will result from the cross-selling
of Donnelley's consumer data and infoUSA's business data and data processing
services. In addition, infoUSA anticipates cost savings resulting from the
elimination of duplicate database sources and database creation processes as
well as the integration of data centers.



                                     -more-

                                       35
<PAGE>   3

infoUSA, www.infoUSA.com, is the leading provider of business and consumer
information products and data processing services. The infoUSA databases power
the directory services of the top traffic-generating Internet sites including
InfoSpace (Nasdaq: INSP), Yahoo! (Nasdaq: YHOO), Microsoft (Nasdaq: MSFT) and
AOL (NYSE: AOL). The company has partnership agreements with several Internet
companies, including Mapquest.com (Nasdaq: MQST), DoubleClick (Nasdaq: DCLK),
Network Solutions (Nasdaq: NSOL), Dell (Nasdaq: DELL) and Zip2 (a division of
Compaq). Nearly two million of the company's customers use the products and
services for direct marketing, telemarketing, marketing planning, lead
generation, sales planning, customer analysis and credit reference. Founded in
1972, the company's headquarters are 5711 South 86th Circle, PO Box 27347 Omaha,
Neb., 68127-0347. infoUSA Inc. can be contacted at (402) 593-4500.

Atlanta-based First Data Corporation is a leader in electronic payment services.
First Data and its principal operating units process the information that allows
millions of consumers to pay for goods and services by credit, debit or
stored-value card at the point-of-sale, over the Internet, by check or by wire
transfer. With 32,000 employees worldwide, the company serves clients throughout
the United States, the United Kingdom, Australia, Mexico, Spain and Germany. Its
Western Union network includes more than 55,000 locations with operations in 160
counties. For more information on First Data, please visit the company web site
at www.firstdatacorp.com.

Statements in this announcement other than historical data and information
constitute forward looking statements that involve risks and uncertainties that
could cause actual results to differ materially from those stated or implied by
such forward-looking statements. The potential risks and uncertainties include,
among, others, ability to consummate the acquisition of Donnelley Marketing; the
successful integration of Donnelly Marketing into infoUSA, ability to achieve
cost savings and synergies, ability to retain key employees, effects of
leverage, changes in technology and increased competition.

                                      # # #

<PAGE>   1
                                                                    EXHIBIT 99.2


                      AGREEMENT AND PLAN OF REORGANIZATION

                     --------------------------------------

                                  By and Among

                                  INFOUSA INC.,

                          HUGO ACQUISITION CORPORATION,

                                       and

                             FIRST DATA CORPORATION,

                 FIRST DATA INFORMATION MANAGEMENT GROUP, INC.,

                               DM HOLDINGS, INC.,

                     DONNELLEY MARKETING HOLDINGS, INC. and

                            DONNELLEY MARKETING, INC.




                     --------------------------------------

                               DATED MAY 28, 1999





<PAGE>   2






                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                                                                    Page
<S>      <C>      <C>                                                                                              <C>
ARTICLE I THE MERGER..................................................................................................2

         1.1      The Merger..........................................................................................2
         1.2      Effective Time; Closing.............................................................................2
         1.3      Effect of the Merger................................................................................2
         1.4      Certificate of Incorporation; Bylaws................................................................2
         1.5      Directors and Officers..............................................................................2
         1.6      Consideration; Effect on Capital Stock..............................................................3
         1.7      No Further Ownership Rights in Holdco Common Stock..................................................3
         1.8      Taking of Necessary Action; Further Action..........................................................3

ARTICLE II REPRESENTATIONS AND WARRANTIES OF SELLER GROUP.............................................................4

         2.1      Organization of Holdco Group Members................................................................4
         2.2      Holdco Group Members'Capital Structure..............................................................4
         2.3      Subsidiaries and Affiliates.........................................................................5
         2.4      Authority...........................................................................................5
         2.5      Company Financial Statements........................................................................6
         2.6      No Undisclosed Liabilities..........................................................................7
         2.7      No Changes..........................................................................................7
         2.8      Tax and Other Returns and Reports...................................................................8
         2.9      Restrictions on Business Activities................................................................10
         2.10     Title to Properties; Absence of Liens and Encumbrances.............................................10
         2.11     Intellectual Property..............................................................................11
         2.12     Agreements, Contracts and Commitments..............................................................13
         2.13     Compliance with Laws...............................................................................15
         2.14     Litigation.........................................................................................15
         2.15     Insurance..........................................................................................15
         2.16     Minute Books.......................................................................................15
         2.17     Environmental Matters..............................................................................15
         2.18     Brokers'and Finders'Fees; Third Party Expenses.....................................................16
         2.19     Employee Matters and Benefit Plans.................................................................17
         2.20     Employees..........................................................................................20
         2.21     Governmental Authorizations and Licenses...........................................................20
         2.22     Company Board Approval.............................................................................21
         2.23     Complete Copies of Materials.......................................................................21

ARTICLE III REPRESENTATIONS AND WARRANTIES OF SELLER PARENT AND SELLER...............................................21

         3.1      Organization of Seller Parent and Seller...........................................................21
         3.2      Title to Stock.....................................................................................21
</TABLE>


<PAGE>   3

<TABLE>
<CAPTION>
                                                                                                                    Page
<S>      <C>      <C>                                                                                              <C>
ARTICLE IV REPRESENTATIONS AND WARRANTIES OF PURCHASER...............................................................21

         4.1      Organization, Standing and Power...................................................................21
         4.2      Authority..........................................................................................21
         4.3      Board Approval.....................................................................................22
         4.4      Financing..........................................................................................22

ARTICLE V CONDUCT PRIOR TO THE EFFECTIVE TIME........................................................................23

         5.1      Conduct of Business of the Company.................................................................23
         5.2      No Solicitation; Restriction on Seller Group.......................................................25

ARTICLE VI ADDITIONAL COVENANTS AND AGREEMENTS.......................................................................26

         6.1      Access to Information..............................................................................26
         6.2      Public Disclosure..................................................................................27
         6.3      Consents Under Contracts...........................................................................27
         6.4      Governmental Consents..............................................................................27
         6.5      Reasonable Best Efforts............................................................................28
         6.6      Notification of Certain Matters....................................................................28
         6.7      Additional Documents and Further Assurances........................................................29
         6.8      Purchaser Benefit Plans............................................................................29
         6.9      Company's Auditors.................................................................................31
         6.10     Non-Competition Agreements.........................................................................31
         6.11     Certain Tax Matters................................................................................31
         6.12     Company Dividend...................................................................................37
         6.13     Release of Guaranties..............................................................................37
         6.14     Other Enterprise Licenses or Agreements............................................................37
         6.15     InterCompany Accounts..............................................................................38

ARTICLE VII DATA LICENSE, DATABASE, DATA CENTER AND OTHER AGREEMENTS.................................................38

         7.1      DM Data License....................................................................................38
         7.2      Business File Data License.........................................................................38
         7.3      Hogan Information Database License.................................................................38
         7.4      Data Center Contract...............................................................................38
         7.5      Interim Services Agreement.........................................................................38
         7.6      Omaha Agreements...................................................................................38

ARTICLE VIII CONDITIONS TO THE MERGER................................................................................39

         8.1      Conditions to Obligations of Each Party to Effect the Merger.......................................39
         8.2      Additional Conditions to Obligations of Seller Group...............................................39
         8.3      Additional Conditions to the Obligations of Purchaser and Merger Sub...............................40

ARTICLE IX TERMINATION, AMENDMENT AND WAIVER.........................................................................41

         9.1      Termination........................................................................................41
         9.2      Effect of Termination..............................................................................42

</TABLE>

                                      -ii-
<PAGE>   4

<TABLE>
<CAPTION>
                                                                                                                    Page
<S>      <C>      <C>                                                                                              <C>
         9.3      Fees and Expenses; Termination Fee.................................................................43
         9.4      Amendment..........................................................................................43
         9.5      Extension; Waiver..................................................................................43

ARTICLE X INDEMNIFICATION............................................................................................43

         10.1     Survival of Representations and Warranties.........................................................43
         10.2     Seller Indemnity...................................................................................44
         10.3     Notification and Defense of Claims.................................................................45
         10.4     Order of Payment; Exclusion and Limitation of Liability............................................47
         10.5     Miscellaneous......................................................................................48

ARTICLE XI GENERAL PROVISIONS........................................................................................49

         11.1     Survival of Representations, Warranties and Covenants..............................................49
         11.2     Notices............................................................................................49
         11.3     Interpretation.....................................................................................50
         11.4     Access to Records after Closing....................................................................51
         11.5     Counterparts.......................................................................................51
         11.6     Entire Agreement; Assignment.......................................................................51
         11.7     Severability.......................................................................................52
         11.8     Other Remedies.....................................................................................52
         11.9     Governing Law......................................................................................52
         11.10    Specific Performance...............................................................................52
</TABLE>




                                     -iii-
<PAGE>   5




INDEX OF EXHIBITS

Exhibit               Description
- -------               -----------

Exhibit A             The Excluded Liabilities

Exhibit B             [Intentionally Left Blank]

Exhibit C             The Seller Non-Competition Agreement

Exhibit D             The DM Data License

Exhibit E             The Business File Data License

Exhibit F             The Hogan Information Database License

Exhibit G             The Hogan Option Agreement

Exhibit H             The Data Center Contract

Exhibit I             The Interim Services Agreement

Exhibit J1            The DecisionScope Services Agreement

Exhibit J2            The Assignment and Marketing Agreement



                                      -iv-
<PAGE>   6



                      AGREEMENT AND PLAN OF REORGANIZATION

         This AGREEMENT AND PLAN OF REORGANIZATION (this "AGREEMENT") is made
and entered into as of May 28, 1999 by and among infoUSA Inc., a Delaware
corporation ("PURCHASER"), Hugo Acquisition Corporation, a Delaware corporation
and a wholly-owned subsidiary of Purchaser ("MERGER SUB"), First Data
Corporation, a Delaware corporation ("SELLER PARENT"), First Data Information
Management Group, Inc., a Delaware corporation ("SELLER"), DM Holdings, Inc., a
Delaware corporation ("HOLDCO"), Donnelley Marketing Holdings, Inc., a Delaware
corporation ("Parent"), and Donnelley Marketing, Inc., a Delaware corporation
(the "Company").

         For purposes of this Agreement, Seller Parent, Seller, Holdco, Parent,
and the Company shall be collectively referred to as the "SELLER GROUP" and
individually as a "SELLER GROUP MEMBER".

         For purposes of this Agreement, Holdco, Parent and the Company, when
not intended to be referred to in Seller Group, shall be collectively referred
to as the "HOLDCO GROUP" and individually as a "HOLDCO GROUP MEMBER".


                                    RECITALS

         A. The Boards of Directors of each Seller Group Member, Purchaser and
Merger Sub believe it is in the best interests of each company and their
respective stockholders that Purchaser acquire Holdco through the statutory
merger of Merger Sub with and into Holdco (the "MERGER") and, in furtherance
thereof, have approved the Merger.

         B. Pursuant to the Merger, among other things, and subject to the terms
and conditions of this Agreement, all of the issued and outstanding shares of
capital stock of Holdco ("HOLDCO CAPITAL STOCK") shall be converted into the
right to receive a total purchase price of $200,000,000.

         C. The Seller Group, Purchaser and Merger Sub desire to make certain
representations and warranties and other covenants and agreements in connection
with the Merger.

         NOW, THEREFORE, in consideration of the covenants, promises and
representations set forth herein, and for other good and valuable consideration,
intending to be legally bound hereby the parties agree as follows:

<PAGE>   7

                                   ARTICLE I

                                   THE MERGER

     1.1 The Merger. At the Effective Time (as defined in Section 1.2) and
subject to and upon the terms and conditions of this Agreement and the
applicable provisions of the Delaware General Corporation Law ("DELAWARE LAW"),
Merger Sub shall be merged with and into Holdco, the separate corporate
existence of Merger Sub shall cease, and Holdco shall continue as the surviving
corporation and as a wholly-owned subsidiary of Purchaser. Holdco as the
surviving corporation after the Merger is hereinafter sometimes referred to as
the "SURVIVING CORPORATION."

     1.2 Effective Time; Closing. Unless this Agreement is earlier terminated
pursuant to Section 9.1, the closing of the Merger (the "CLOSING") will take
place as promptly as practicable, but no later than two (2) business days
following satisfaction or waiver of the conditions set forth in Article VIII, at
the offices of Wilson Sonsini Goodrich & Rosati, 650 Page Mill Road, Palo Alto,
California, unless another place or time is agreed to by Purchaser and Seller.
The date upon which the Closing actually occurs is herein referred to as the
"CLOSING DATE." On the Closing Date, the parties hereto shall cause the Merger
to be consummated by filing a Certificate of Merger (or like instrument) with
the Secretary of State of the State of Delaware (the "MERGER CERTIFICATE"), in
accordance with the relevant provisions of applicable law (the time of
confirmation and acceptance by the Secretary of State of Delaware of such filing
being referred to herein as the "EFFECTIVE TIME").

     1.3 Effect of the Merger. At the Effective Time, the effect of the Merger
shall be as provided in the applicable provisions of Delaware Law. Without
limiting the generality of the foregoing, and subject thereto, at the Effective
Time, all the property, rights, privileges, powers and franchises of Holdco and
Merger Sub shall vest in the Surviving Corporation, and all debts, liabilities
and duties of Holdco and Merger Sub shall become the debts, liabilities and
duties of the Surviving Corporation.

     1.4 Certificate of Incorporation; Bylaws.

          (a) Unless otherwise determined by Purchaser prior to the Effective
Time, at the Effective Time, the Certificate of Incorporation of Merger Sub as
in effect immediately prior to the Effective Time shall be the Certificate of
Incorporation of the Surviving Corporation until thereafter amended as provided
by law and such Certificate of Incorporation.

          (b) Unless otherwise determined by Purchaser prior to the Effective
Time, the Bylaws of Merger Sub, as in effect immediately prior to the Effective
Time, shall be the Bylaws of the Surviving Corporation until thereafter amended.

     1.5 Directors and Officers. The director(s) of Merger Sub immediately prior
to the Effective Time shall be the initial director(s) of the Surviving
Corporation, each to hold office in accordance with the Certificate of
Incorporation and Bylaws of the Surviving Corporation. The


                                      -2-
<PAGE>   8

officers of Merger Sub immediately prior to the Effective Time shall be the
initial officers of the Surviving Corporation, each to hold office in accordance
with the Bylaws of the Surviving Corporation.

     1.6 Consideration; Effect on Capital Stock. The consideration to be paid by
Purchaser in exchange for the acquisition by Purchaser of all outstanding Holdco
Capital Stock in the Merger shall be $200,000,000 (the "PURCHASE PRICE").

          Subject to the terms and conditions of this Agreement, as of the
Effective Time, by virtue of the Merger and without any action on the part of
Merger Sub, Holdco or the holders of any shares of Holdco Capital Stock, the
following shall occur:

          (a) Conversion of Holdco Common Stock. Each share of Common Stock of
Holdco issued and outstanding immediately prior to the Effective Time (other
than any shares of Holdco stock to be canceled pursuant to Section 1.6(b)) will
be canceled and extinguished and be converted automatically into the right to
receive the price per share equal to the total Purchase Price upon surrender of
the certificate representing such share of Holdco Common Stock in the manner
provided in Section 1.7.

          (b) Cancellation of Holdco-Owned Stock. Each share of Holdco Capital
Stock owned by Holdco or any direct or indirect wholly owned subsidiary of
Holdco immediately prior to the Effective Time shall be canceled and
extinguished without any conversion thereof.

          (c) Capital Stock of Merger Sub. Each share of Common Stock of Merger
Sub issued and outstanding immediately prior to the Effective Time shall be
converted into and exchanged for one validly issued, fully paid and
nonassessable share of Common Stock of the Surviving Corporation. Each stock
certificate of Merger Sub evidencing ownership of any such shares of Common
Stock of Merger Sub shall, as of the Effective Time, evidence ownership of such
shares of Common Stock of the Surviving Corporation.

     1.7 No Further Ownership Rights in Holdco Common Stock. All cash paid upon
the surrender for exchange of shares of Holdco Capital Stock in accordance with
the terms hereof shall be deemed to have been paid in full satisfaction of all
rights pertaining to such shares of Holdco Capital Stock, and there shall be no
further registration of transfers on the records of the Surviving Corporation of
shares of Holdco Capital Stock which were outstanding immediately prior to the
Effective Time.

     1.8 Taking of Necessary Action; Further Action. If, at any time after the
Effective Time, any further action is necessary or desirable to carry out the
purposes of this Agreement and to vest the Surviving Corporation with full
right, title and possession to all assets, property, rights, privileges, powers
and franchises of Holdco and Merger Sub, the officers and directors of Holdco
and Merger Sub are fully authorized in the name of their respective corporations
or otherwise to take, and will take, all such lawful and necessary action.

                                      -3-
<PAGE>   9

                                   ARTICLE II

                 REPRESENTATIONS AND WARRANTIES OF SELLER GROUP

     Except as disclosed in the document dated as of the date hereof which is
delivered by the Seller Group to Purchaser immediately prior to the execution of
this Agreement (the "SELLER GROUP DISCLOSURE SCHEDULES"), the Seller Group, and
each Seller Group Member jointly and severally represents and warrants to
Purchaser and Merger Sub as set forth below and as set forth in the Seller Group
Disclosure Schedules.

     2.1 Organization of Holdco Group Members.

          (a) Each Holdco Group Member is a corporation duly organized, validly
existing and in good standing under the laws of the State of Delaware. Each
Holdco Group Member has the corporate power to own its properties and to carry
on its business as now being conducted. Each of Holdco Group Member is duly
qualified to do business and in good standing as a foreign corporation in each
jurisdiction in which the failure to be so qualified would have or would
reasonably be expected to have a Material Adverse Effect on any Holdco Group
Member, as defined in Section 2.1(b) below.

          (b) When used in connection with any Holdco Group Member the term
"MATERIAL ADVERSE EFFECT" means, for purposes of this Agreement, any change,
event or effect that is, or would reasonably be expected to be, materially
adverse to the business, assets (including intangible assets), financial
condition or results of operations of such entity (except for those changes,
events and effects that are directly caused by (i) conditions affecting the
worldwide economy as a whole; (ii) conditions affecting either the data content
products, data processing services and database marketing products industry, in
either such case as a whole; (iii) any adverse effect (A) on the bookings or
revenues of the Company (or the direct consequences thereof) following the date
of this Agreement which is primarily attributable to a delay, reduction,
cancellation or change in the terms of product orders by customers of the
Company or (B) due to employee attrition of the Company, where such delay,
reduction, cancellation, change or attrition is primarily attributable to the
transactions contemplated by this Agreement or the pendency or announcement of
the Merger; or (iv) the public disclosure of the transactions contemplated by
this Agreement.

          (c) Each Holdco Group Member has made available to Purchaser a true
and correct copy of its Certificate of Incorporation and Bylaws, each as amended
to date, to Purchaser. Schedule 2.1 lists the current directors and officers of
each Holdco Group Member. Except as set forth in Schedule 2.1(c), the operations
now being conducted by the Company have not been conducted by it under any name
other than "First Data Solutions, Inc.", "Donnelley Marketing, Inc.",
"InfoSource" and "Donnelley Marketing/InfoSource".

     2.2 Holdco Group Members' Capital Structure.

          (a) The authorized capital stock of Holdco consists of 1,000 shares of
authorized Common Stock, of which 262.5 shares are issued and outstanding on the
date of this Agreement. All


                                      -4-
<PAGE>   10

of the Holdco capital stock is held of record by Seller and no other person
holds shares of Holdco capital stock. The authorized capital stock of Parent
consists of 100 shares of authorized Common Stock, of which 100 shares are
issued and outstanding on the date of this Agreement. All of the Parent capital
stock is held of record by Holdco and no other person holds shares of Parent
capital stock. The authorized capital stock of the Company consists of 1,000
shares of authorized Common Stock, of which 100 shares are issued and
outstanding on the date of this Agreement. All of the Company capital stock is
held of record by Parent and no other person hold shares of Company capital
stock. All outstanding shares of each Holdco Group Member are duly authorized,
validly issued, fully paid and non-assessable and are not subject to preemptive
rights created by statute, the Certificate of Incorporation or Bylaws of any
Holdco Group Member or any agreement to which any Holdco Group Member is a party
or by which any of them is bound. All outstanding shares of each Holdco Group
Member have been issued in compliance with applicable federal and state
securities laws.

          (b) Each Holdco Group Member has no stock option plan or other similar
employee equity compensation plan in respect of any capital stock of a Holdco
Group Member. There are no options, warrants, calls, rights, commitments or
agreements of any character, written or oral, to which any Holdco Group Member
is a party or by which it is bound obligating any Holdco Group Member to issue,
deliver, sell, repurchase or redeem, or cause to be issued, delivered, sold,
repurchased or redeemed, any shares of the capital stock of any Holdco Group
Member or any Holdco Group Member to grant, extend, accelerate the vesting of,
change the price of, otherwise amend or enter into any such option, warrant,
call, right, commitment or agreement. There are no outstanding or authorized
stock appreciation, phantom stock, profit participation, or other similar rights
with respect to any Holdco Group Member. There are no voting trusts, proxies, or
other agreements or understandings with respect to the voting stock of any
Holdco Group Member. As a result of the Merger, Purchaser will be the record and
sole beneficial owner of all capital stock of Holdco.

     2.3 Subsidiaries and Affiliates.

          (a) Except as set forth on Schedule 2.3(a), each Holdco Group Member
does not have and does not otherwise own or control any shares of capital stock
or any interest in, directly or indirectly, any other corporation, partnership,
association, joint venture or other business entity.

          (b) Except for the shares of capital stock of Holdco held by Seller,
the shares of capital stock of Parent held by Holdco, and the shares of capital
stock of the Company held by Parent, Holdco and Parent have no other assets or
liabilities except for those that are set forth on Schedule 2.3(b).

     2.4 Authority. Each Seller Group Member has all requisite corporate power
and authority to enter into this Agreement and to consummate the transactions
contemplated hereby. The execution and delivery of this Agreement and the
consummation of the transactions contemplated hereby have been duly authorized
by all necessary corporate action on the part of each Seller Group Member.
Holdco's Board of Directors has approved the Merger and this Agreement and
Holdco's sole stockholder has approved the Merger and this Agreement. This
Agreement has been duly


                                      -5-
<PAGE>   11

executed and delivered by each Seller Group Member and constitutes the valid and
binding obligation of each Seller Group Member, enforceable in accordance with
its terms except (i) as limited by applicable bankruptcy, insolvency,
reorganization, moratorium and other laws of general application affecting
enforcement of creditors' rights generally and (ii) as limited by laws relating
to the availability of specific performance, injunctive relief or other
equitable remedies. Except as set forth on Schedule 2.4, the execution and
delivery of this Agreement by each Seller Group Member does not, and, as of the
Effective Time, the consummation of the transactions contemplated hereby will
not, conflict with, or result in any violation of, or default under (with or
without notice or lapse of time, or both), or give rise to a right of
termination, cancellation or acceleration of any obligation or loss of any
benefit under (any such event, a "CONFLICT") (i) any provision of the
Certificate of Incorporation or Bylaws of each Seller Group Member or (ii) any
mortgage, indenture, lease, contract or other agreement or instrument, permit,
concession, franchise, license, judgment, order, decree, statute, law,
ordinance, rule or regulation applicable to each Seller Group Member or its
properties or assets, other than, in the case of clause (ii) above, any such
Conflict that, individually or in the aggregate, would not reasonably be
expected to have a Material Adverse Effect or would not prevent the consummation
of any of the transactions contemplated hereby. No consent, waiver, approval,
order or authorization of, or registration, declaration or filing with, any
court, administrative agency or commission or other federal, state, county,
local or foreign governmental authority, instrumentality, agency or commission
("GOVERNMENTAL ENTITY") or any third party (so as not to trigger any Conflict)
is required by or with respect to any Seller Group Member in connection with its
execution and delivery of this Agreement or its consummation of the transactions
contemplated hereby, except (i) for the filing of the Merger Certificate with
the Delaware Secretary of State, (ii) compliance with the Hart-Scott-Rodino
Antitrust Improvements Act of 1976, as amended (the "HSR ACT"), (iii) for such
consents, waivers, approvals, orders, authorizations, registrations,
declarations or filings the failure of which to be obtained or made would not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect or would not prevent the consummation of any of the transactions
contemplated hereby, and (iv) for such other consents, waivers, authorizations,
filings, approvals and registrations which are set forth on Schedule 2.4.

     2.5 Company Financial Statements. Schedule 2.5 contains the unaudited
balance sheet as at December 31, 1998 and the unaudited statement of income for
the twelve (12) months ended December 31, 1998 of the Company (the "UNAUDITED
1998 FINANCIAL STATEMENTS"), as well as the Company's unaudited balance sheet as
of March 31, 1999 and the related unaudited statement of income for the three
(3) month period then ended (the "UNAUDITED MARCH 31, 1999 FINANCIAL
STATEMENTS", and collectively, with the Unaudited 1998 Financial Statements, the
"COMPANY FINANCIALS"). The balance sheet included in the Unaudited March 31,
1999 Financial Statements is referred to herein as the "CURRENT BALANCE SHEET".
Except as set forth in Schedule 2.5(a), the Company Financials are correct in
all material respects and have been prepared in accordance with United States
generally accepted accounting principles ("GAAP") as applied by the Company on a
basis consistent throughout the periods indicated and consistent with each
other, except for the omission of footnotes. The Company Financials present
fairly in all material respects the financial condition and operating results of
the Company as of the dates and during the periods indicated therein, subject,
in the case of the Unaudited March 31, 1999 Financial Statements, to normal
year-


                                      -6-
<PAGE>   12

end adjustments which adjustments will not be material in amount or
significance. The Company Financials would contain no material differences if
they were consolidated with the financial statements of Holdco for the same
periods.

     2.6 No Undisclosed Liabilities. Except for (a) liabilities incurred in the
ordinary course of business and consistent with past practices, (b) transaction
expenses incurred in connection with this Agreement, (c) liabilities set forth
on the Company Financials and reflected as a liability on the books of account
of the Company, or (d) liabilities set forth in Schedule 2.6 or in any other
Schedule hereto, the Company has not incurred any liabilities that are material
to its business, financial condition or the results of operations of the
Company. Notwithstanding the foregoing, no representation or warranty is made
pursuant to this Section 2.6 with respect to any matter that is specifically
addressed by another representation or warranty contained in this Article II or
any certificate delivered pursuant hereto.

     2.7 No Changes. Except as set forth in Schedule 2.7, since March 31, 1999,
the date of the Current Balance Sheet, there has not been, occurred or arisen
any:

          (a) transaction by the Company except in the ordinary course of
business as conducted on the date of the Current Balance Sheet consistent with
past practices;

          (b) amendments or changes to the Certificate of Incorporation or
Bylaws of any Holdco Group Member;

          (c) capital expenditure or commitment by the Company, either
individually or in the aggregate, exceeding $200,000;

          (d) destruction of, damage to or loss of any material assets of the
Company (whether or not covered by insurance);

          (e) change in accounting methods or practices (including any change in
depreciation or amortization policies or rates) by the Company;

          (f) revaluation by the Company of any of its assets;

          (g) declaration, setting aside or payment of a dividend or other
distribution with respect to the capital stock of any Holdco Group Member
(except as contemplated hereby), or any direct or indirect redemption, purchase
or other acquisition by any Holdco Group Member of any capital stock of any
Holdco Group Member or any split, combination or reclassification in respect of
any shares of the capital stock of any Holdco Group Member, or any issuance or
authorization of any issuance of any other securities in respect of, in lieu of
or in substitution for shares of capital stock of any Holdco Group Member;

          (h) increase in the salary or other compensation payable or to become
payable by the Company to any of its officers, directors, employees or advisors,
or the declaration, payment or commitment or obligation of any kind for the
payment by the Company of a bonus or other


                                      -7-
<PAGE>   13

additional salary or compensation to any such person, except in each case, in
the ordinary course of business and consistent with past practices of the
Company;

          (i) sale, lease, license or other disposition of any material assets
or properties of the Company, or the creation of any security interest in such
assets or properties, except in each case, in the ordinary course of business
consistent with past practices;

          (j) amendment or termination of any material contract, agreement,
license or commitment to which the Company is a party or by which it is bound,
except in each case, in the ordinary course of business consistent with past
practices;

          (k) loan by the Company to any person or entity, incurring by the
Company of any indebtedness, guaranteeing by the Company of any indebtedness,
issuance or sale of any debt securities of the Company or guaranteeing of any
debt securities of others, or creation of any security interest in any of the
Company's assets or properties, except for advances to employees for travel and
business expenses in the ordinary course of business, consistent with past
practices;

          (l) waiver or release of any right or claim of the Company, including
any write-off or other compromise of any account receivable of the Company
exceeding $25,000 individually or $100,000 in the aggregate;

          (m) commencement or notice or, to the knowledge of any Seller Group
Member, threat of any lawsuit or proceeding against or investigation of the
Company or its affairs;

          (n) issuance or sale by any Holdco Group Member of any of its shares
of capital stock, or securities exchangeable, convertible or exercisable
therefor, or of any other of their securities;

          (o) change in pricing or royalties set or charged by the Company to
its customers or licensees or in pricing or royalties set or charged by persons
who have licensed Company Intellectual Property Rights to the Company, except in
each case, in the ordinary course of business and consistent with past practices
of the Company;

          (p) event or condition of any character that has had or would
reasonably be expected to have a Material Adverse Effect; or

          (q) negotiation or agreement by any Holdco Group Member or to the
knowledge of any Seller Group Member, any officer or employee thereof to do any
of the things described in the preceding clauses (a) through (p) (other than
negotiations with Purchaser and its representatives regarding the transactions
contemplated by this Agreement).

     2.8 Tax and Other Returns and Reports.

          (a) Definition of Taxes. For the purposes of this Agreement, "TAX" or,
collectively, "TAXES," means (i) any and all federal, state, local and foreign
taxes, assessments and other governmental charges, duties, impositions and
liabilities, including taxes based upon or

                                      -8-
<PAGE>   14

measured by gross receipts, income, profits, sales, use and occupation, and
value added, ad valorem, transfer, franchise, withholding, payroll, recapture,
employment, excise and property taxes, together with all interest, penalties and
additions imposed with respect to such amounts; and (ii) any liability for the
payment of any amounts of the type described in clause (i) as a result of being
a member of an affiliated, consolidated, combined or unitary group for any
period.

          (b) Definition of Tax Sharing Agreement. For purposes of this
Agreement, "TAX SHARING AGREEMENT" shall mean any written or unwritten agreement
or arrangement for the allocation or payment of Tax liabilities or payment for
Tax benefits by reason of members of the Seller Group filing Returns on a
consolidated, combined or unitary basis with any Holdco Group Member.

          (c) Tax Returns and Audits. Except as set forth in Schedule 2.8:

               (i) Each Holdco Group Member as of the Effective Time will have
prepared and timely filed all required federal, state, local and foreign
returns, estimates, information statements and reports relating to Taxes
("RETURNS") relating to a Holdco Group Member required to be filed and all Taxes
shown to be due on such Returns have been timely paid;

               (ii) Each Holdco Group Member, as of the Effective Time, will
have withheld with respect to its employees all Taxes;

               (iii) There is no Tax deficiency proposed in writing or assessed
in writing against any Holdco Group Member that is outstanding, nor has any
Holdco Group Member executed any waiver of any statute of limitations on or
extending the period for the assessment or collection of any Tax, which waiver
is currently in effect;

               (iv) No audit or other examination of any Return of any Holdco
Group Member is currently in progress, nor has the Company been notified in
writing of any request for such an audit or other examination;

               (v) Purchaser has been provided copies of the federal and state
income and state sales and use Tax Returns set out on Schedule 2.8;

               (vi) There are (and as of immediately following the Effective
Time there will be) no liens ("LIENS") on the assets of any Holdco Group Member
relating to or attributable to Taxes except Liens relating to current Taxes not
yet due, or Liens relating to Taxes being contested in good faith; and

               (vii) As of the Effective Time, no Holdco Group Member will be a
party to a Tax Sharing Agreement or owe any amount under any such agreement.

     Notwithstanding anything to the contrary in this Agreement, no
representation in this Section 2.8 shall cause Seller or any Affiliate thereof
to be liable for any Taxes for which Seller is not otherwise expressly liable
pursuant to Section 6.11 (relating to Taxes).

                                      -9-
<PAGE>   15


     2.9 Restrictions on Business Activities. Except as set forth on Schedule
2.9, there is no agreement (non-compete or otherwise), commitment, judgment,
injunction, order or decree to which the Company is a party or otherwise binding
upon the Company which has or reasonably could be expected to have the effect of
prohibiting or impairing any business practice of, or the conduct of business
by, the Company, any acquisition of property (tangible or intangible) by the
Company, or the freedom of the Company to engage in any line of business or to
compete with any other person, other than, in each case, any such prohibitions
or impairments that, individually or in the aggregate, would not reasonably be
expected to have a Material Adverse Effect. Without limiting the foregoing, the
Company has not entered into any agreement under which the Company is restricted
from selling, licensing or otherwise distributing any of its technology or
products to any class of customers, in any geographic area, during any period of
time or in any segment of the market other than, in each case, any prohibitions
or impairments that, individually or in the aggregate, would not reasonably be
expected to have a Material Adverse Effect.

     2.10 Title to Properties; Absence of Liens and Encumbrances.

          (a) Except as set forth on Schedule 2.10(a), the Company does not own
real property. Schedule 2.10(a) sets forth a list of all real property currently
leased by the Company, the name of the lessor, the date of the lease and each
amendment thereto and the aggregate annual rental and/or other fees payable
under any such lease. All such current leases are in full force and effect, are
valid and effective in accordance with their respective terms, and there is not,
under any of such leases, any existing material default by the Company (or event
which with notice or lapse of time, or both, would constitute a default).

          (b) The Company has good and valid title to, or, in the case of leased
properties and assets, valid leasehold interests in, all of its material
tangible properties and assets, real, personal and mixed, used or held for use
in its business, free and clear of any Liens (as defined in Section 2.8(c)(vi)),
except as reflected in the Company Financials or in Schedule 2.10(b) and except
for liens for taxes not yet due and payable and such imperfections of title and
encumbrances, if any, which are not material in character, amount or extent, and
which do not materially detract from the value, or materially interfere with the
present use, of the property subject thereto or affected thereby.

          (c) Schedule 2.10(c) lists all material items of equipment (the
"EQUIPMENT") owned or leased by the Company and such Equipment is (i) adequate
for the conduct of the business of the Company as currently conducted and (ii)
in good operating condition, regularly and properly maintained, subject to
normal wear and tear.

          (d) Except as set forth in Schedule 2.10(d), the assets owned or
leased by the Company or which the Company has a contractual right to use,
together with the rights of the Company under the Data Agreements, constitute
all of the assets and rights used in the conduct of the business of the Company
as currently conducted.

                                      -10-
<PAGE>   16


     2.11 Intellectual Property

          (a) For the purposes of this Agreement, the following terms have the
following definitions:

     "INTELLECTUAL PROPERTY" means any or all of the following and all rights
in, arising out of, or associated therewith: (i) all United States,
international and foreign patents and applications therefor and all reissues,
divisions, renewals, extensions, provisionals, continuations and
continuations-in-part thereof; (ii) all inventions (whether patentable or not),
invention disclosures, improvements, trade secrets, proprietary information,
know how, technology, technical data and customer lists and all documentation
relating to any of the foregoing; (iii) all copyrights, copyright registrations
and applications therefor and all other rights corresponding thereto throughout
the world; (iv) all trade names, logos, common law trademarks and service marks;
trademark and service mark registrations and applications therefor and all
goodwill associated therewith throughout the world ("TRADEMARKS"); (v) all
databases and data collections and all rights therein throughout the world; (vi)
all computer software including all source code, object code, firmware,
development tools, files, records and data, and all media on which any of the
foregoing is recorded; (vii) all domain names, uniform resource locators and
other Internet or similar addresses or identifiers ("DOMAIN NAMES"); and (viii)
any similar, corresponding or equivalent rights to any of the foregoing and all
documentation related to any of the foregoing.

     "COMPANY INTELLECTUAL PROPERTY" shall mean any Intellectual Property that
is owned by the Company.

     "REGISTERED INTELLECTUAL PROPERTY" shall mean all United States,
international and foreign: (i) patents; (ii) registered trademarks, or service
marks; (iii) registered copyrights; and (iv) Domain Name registrations.

          (b) Schedule 2.11(b) lists all Registered Intellectual Property owned
by the Company (the "COMPANY REGISTERED INTELLECTUAL PROPERTY"), applications to
register any Company Intellectual Property, lists any proceedings or actions
before any court, tribunal (including the United States Patent and Trademark
Office (the "PTO") or equivalent authority anywhere in the world) related to any
of the Company Registered Intellectual Property of which the Company has
knowledge.

          (c) Except as listed in Schedule 2.11(c), each item of Company
Intellectual Property, including all Company Registered Intellectual Property,
is free and clear of any Liens. Except as set forth in Schedule 2.11(c), the
Company, to the knowledge of Seller, (i) has the right to use all Trademarks and
Domain Names used in connection with the operation or conduct of the business of
the Company, including the sale of any products or technology or the provision
of any services by the Company and (ii) owns and has good title to all
copyrighted works that are Company products.

          (d) Except as listed in Schedule 2.11(d), to the extent that any
material Intellectual Property has been developed or created by any person other
than the Company for which


                                      -11-
<PAGE>   17

the Company has, directly or indirectly, paid, the Company has a written
agreement with such person with respect thereto and the Company thereby has
obtained valid ownership of, and is the exclusive owner of, all such
Intellectual Property. Except as listed in Schedule 2.11(d), to the extent that
the Company has acquired any material Intellectual Property from a third party,
to the maximum extent provided for by, and in accordance with, applicable laws
and regulations, the Company has recorded each such assignment with the relevant
authorities.

          (e) Other than in the ordinary course of business, the Company has not
transferred ownership of or granted any license of or right to use or authorized
the retention of any rights to use any Intellectual Property that is Company
Intellectual Property, to any other person.

          (f) Except as listed in Schedule 2.11(f), the Company owns or has a
valid license to all Intellectual Property used in and/or necessary to the
conduct of its business as it currently is conducted.

          (g) Other than "shrink-wrap" and similar widely available commercial
end-user licenses, the contracts, licenses and agreements listed in Schedule
2.11(g) include all material contracts, licenses and agreements, to which the
Company is a party with respect to any Intellectual Property of any person other
than the Company.

          (h) Schedule 2.11(h) lists all contracts, licenses and agreements
between the Company and any other person wherein or whereby the Company has
agreed to, or assumed, any material obligation or duty to warrant, indemnify,
reimburse, hold harmless, guaranty or otherwise assume or incur any material
obligation or liability or provide a right of rescission with respect to the
infringement or misappropriation by the Company or such other person of the
Intellectual Property of any person other than the Company other than any such
agreements, licenses or contracts entered into in the ordinary course of
business and consistent with past practices.

          (i) The operation of the business of the Company as it is currently
conducted does not infringe or misappropriate the Intellectual Property of any
person, and the Company has not received written notice from any person in the
last two (2) years claiming that the operation or any act, product, technology
or service of the Company infringes or misappropriates the Intellectual Property
of any person (nor does the Company have any knowledge of any basis therefor).

          (j) Except as listed in Schedule 2.11(j), each item of Company
Registered Intellectual Property is valid and subsisting, all necessary
registration, maintenance and renewal fees in connection with such Registered
Intellectual Property and applications by Company to register any other
Intellectual Property have been paid and all necessary documents and
certificates in connection with such Company Registered Intellectual Property
have been filed with the relevant patent, copyright, trademark or other
authorities in the United States or foreign jurisdictions, as the case may be,
for the purposes of maintaining such Registered Intellectual Property. Except as
listed in Schedule 2.11(j), in each case in which the Company has acquired
ownership of any material Intellectual Property rights from any person, the
Company has obtained a valid and enforceable assignment sufficient to transfer
all rights in such Intellectual Property (including the right to seek past and
future damages with respect to such Intellectual Property).

                                      -12-
<PAGE>   18

          (k) Except as listed in Schedule 2.11(k), there are no material
contracts, licenses or agreements between the Company and any other person with
respect to Company Intellectual Property under which there is any material
dispute known to the Company regarding the scope of such agreement, or
performance under such agreement, including with respect to any payments to be
made or received by the Company thereunder.

          (l) To the knowledge of the Company, no person is infringing or
misappropriating any Company Intellectual Property.

          (m) The Company has taken reasonable steps in accordance with normal
industry practice to protect the Company's rights in confidential information
and trade secrets of the Company or provided by any other person to the Company.

          (n) No Company Intellectual Property or product, technology or service
of the Company is subject to any proceeding or outstanding decree, order,
judgment, or stipulation that restricts in any manner the use, transfer or
licensing thereof by the Company or may be reasonably expected to affect the
validity, use or enforceability of such Company Intellectual Property.

          (o) Neither this Agreement nor the transactions contemplated by this
Agreement, including the assignment by operation of law or otherwise of any
contracts or agreements to which the Company is a party, will result in the
Company granting to any third party any right to or with respect to any
Intellectual Property owned by, or licensed to, the Company, or will result in
the Company being bound by, or subject to, any non-compete or other restriction
on the operation or scope of its business.

          (p) Seller has provided to Purchaser a true and correct copy of a
summary of the Company's Year 2000 compliance project plan, a copy of which is
attached to Schedule 2.11(p) (the "Y2K PROJECT PLAN") and a description of the
status of completion of the Y2K Project Plan, a copy of which is attached to
Schedule 2.11(p). Expenditures relating to the Y2K Project Plan for the four
months ended April 30, 1999 are set forth on Schedule 2.11(p). The out-of-pocket
costs and expenses for goods and services, together with any incremental hiring
costs, estimated to be incurred by the Company after the date hereof and through
December 31, 1999 in order to perform the Y2K Project Plan, are set forth on
Schedule 2.11(p).

          (q) Schedule 2.11 contains the exclusive representations and
warranties of this Agreement with regard to the subject matter addressed in this
Section 2.11.

     2.12 Agreements, Contracts and Commitments.

          (a) Except as set forth on Schedule 2.12(a), the Company does not
have, is not a party to nor is it bound by:

               (i) any fidelity or surety bond or completion bond,


                                      -13-
<PAGE>   19

               (ii) any lease of personal property having a value individually
in excess of $100,000 annually,

               (iii) any agreement of indemnification or guaranty, other than
such agreements entered into in the ordinary course of business and consistent
with past practice,

               (iv) any agreement, contract or commitment relating to capital
expenditures and involving payments in excess of $100,000,

               (v) any agreement, contract or commitment relating to the
disposition or acquisition by the Company of assets or any interest in any
business enterprise outside the ordinary course of the Company's business,

               (vi) any mortgages, indentures, loans or credit agreements,
security agreements or other agreements or instruments relating to the borrowing
of money or extension of credit, including guaranties referred to in clause (iv)
hereof, other than advances to employees for travel and business expenses in the
ordinary course of business consistent with past practices,

               (vii) any purchase order or contract for the purchase of raw
materials involving an annual payment of $100,000 or more,

               (viii) any construction contracts,

               (ix) any distribution, joint marketing or development agreement,
or

               (x) any other agreement, contract or commitment that involves an
annual payment of $100,000 or more or is not cancelable without penalty within
thirty (30) days.

          (b) Except for such alleged breaches, violations and defaults, and
events that would (i) constitute a breach, violation or default with the lapse
of time, giving of notice, or both, as are all noted in Schedule 2.12(b) or
(ii) would not, individually or in the aggregate, reasonably be expected to have
a Material Adverse Effect, the Company is not in breach, violation or default
under, and has not received written notice that it is in breach, violation or
default (except for notices relating to breaches, violations or defaults that
have been cured or corrected in all material respects) under, any of the terms
or conditions of any agreement, contract or commitment required to be set forth
on Schedule 2.12(a) (each such agreement, contract or commitment a "CONTRACT"),
except for any such breaches, violations or defaults that, individually or in
the aggregate, would not reasonably be expect to have a Material Adverse Effect.
Each Contract is in full force and effect and, except as otherwise disclosed in
Schedule 2.12(b), to the knowledge of each Seller Group Member, is not subject
to any default thereunder by any party obligated to the Company pursuant
thereto. Following the Effective Time, without giving effect to any restrictions
which might be imposed as a result of being an Affiliate of Purchaser, the
Surviving Corporation will be permitted to exercise all of the Company's rights
under the Contracts without the payment of any additional amounts or
consideration other than ongoing fees, royalties or payments which the Company
would otherwise be required to pay had the transactions contemplated by this
Agreement not occurred.

                                      -14-
<PAGE>   20

     2.13 Compliance with Laws. Each Holdco Group Member is in compliance in all
respects with, is not in violation of, and has not received any written notices
of violation with respect to, any foreign, federal, state or local statute, law
or regulation, except for any such breaches, violations or defaults that,
individually or in the aggregate, would not reasonably be expected to have a
Material Adverse Effect on any Holdco Group Member.

     2.14 Litigation. Except as set forth in Schedule 2.14, which includes the
amount of damages claimed or other remedy requested, there is no action, suit or
proceeding of any nature pending, or to any Seller Group Member's knowledge
threatened against any Holdco Group Member, its properties or any of its
officers or directors, in their respective capacities as such, except for any
actions, suits or proceedings that, individually or in the aggregate, would not
reasonably be expected to have a Material Adverse Effect. Except as set forth in
Schedule 2.14, to any Seller Group Members' knowledge, there is no investigation
pending or threatened against any Holdco Group Member, its properties or any of
its officers or directors by or before any Governmental Entity.

     2.15 Insurance. Seller Parent or an Affiliate thereof maintains valid and
enforceable insurance policies and fidelity bonds covering the assets, business,
equipment, properties, operations, employees, officers and directors of the
Company, and such insurance policies and fidelity bonds, which are identified in
Schedule 2.15, and except as set forth in Schedule 2.15 there is no claim by
Seller Parent or any Affiliate thereof pending under any of such policies or
bonds as to which coverage has been questioned, denied or disputed by the
underwriters of such policies or bonds. All premiums due and payable under all
such policies and bonds have been paid and Seller Parent or an Affiliate thereof
is otherwise in compliance with the material terms of such policies and bonds
(or other policies and bonds providing substantially similar insurance
coverage). No Seller Group Member has any knowledge of any threatened
termination of, or premium increase with respect to, any of such policies.

     2.16 Minute Books. The minute books of each Holdco Group Member have been
made available to counsel for Purchaser and they (a) are the only minute books
of each Holdco Group Member, and (b) accurately reflect all meetings of
directors (or committees thereof) and stockholders or actions by written consent
of the board of directors or stockholders of each Holdco Group Member.

     2.17 Environmental Matters. Except as disclosed on Schedule 2.17:

          (a) Hazardous Materials. The Company has not operated any underground
storage tanks, and has no knowledge of the existence, at any time, of any
underground storage tank (or related piping or pumps), at any property that the
Company has at any time owned, operated, occupied or leased ("BUSINESS
FACILITIES"). No Hazardous Materials (defined below) are present as a result of
the actions or omissions of the Company, or, to any Seller Group Member's
knowledge, as a result of any actions of any third party or otherwise, in, on or
under any Business Facilities, including the land and the improvements, ground
water and surface water thereof that would reasonably be to subject the Company
to any liability.

                                      -15-
<PAGE>   21

          (b) Hazardous Material Activities. The Company has not transported,
stored, used, manufactured, disposed of or released Hazardous Materials in
violation of any law in effect on or before the Effective Time, nor has the
Company disposed of, transported, sold, or manufactured any product containing a
Hazardous Material (any or all of the foregoing being collectively referred to
as "HAZARDOUS MATERIAL ACTIVITIES") in violation of any rule, regulation, treaty
or statute promulgated by any Governmental Entity in effect prior to or as of
the date hereof to prohibit, regulate or control Hazardous Materials or any
Hazardous Material Activity.

          (c) Permits. The Company currently holds all environmental approvals,
permits, licenses, clearances and consents (the "ENVIRONMENTAL PERMITS")
necessary for the conduct of the Company's Hazardous Material Activities as such
Hazardous Material Activities are currently being conducted. All such
Environmental Permits are valid and in full force and effect. The Company has
complied in all material respects with all covenants and conditions of any
Environmental Permit which is or has been in force with respect to its Hazardous
Materials Activities. To the knowledge of each Seller Group Member, no
circumstances exist which could cause any Environmental Permit to be revoked,
modified, or rendered non-renewable upon payment of the permit fee.

          (d) Offsite Hazardous Material Disposal. To the knowledge of each
Seller Group Member, no action, proceeding, liability or claim exists or is
threatened against any disposal site or against the Company with respect to any
transfer or release of Hazardous Materials generated by the Company to or at a
disposal site which transfer or release could reasonably be expected to subject
the Seller's operations of the Company's business to material liability.

          (e) Environmental Liabilities. No action, proceeding, revocation
proceeding, amendment procedure, writ, injunction or claim is pending against
the Company, or to each Seller Group Member's knowledge, threatened concerning
any Environmental Permit, Hazardous Material or any Hazardous Materials Activity
of the Company.

          (f) Definition of "Hazardous Materials." As used herein, "HAZARDOUS
MATERIALS" shall mean any substance that has been designated by applicable
federal, state or local law to be radioactive, toxic, hazardous or otherwise a
danger to health, reproduction or the environment, including, without
limitation, PCBs, asbestos, petroleum products or any fraction thereof,
urea-formaldehyde and all substances listed as a "hazardous substance,"
"hazardous waste," "hazardous material" or "toxic substance" or words of similar
import, under any law, including but not limited to, the Comprehensive
Environmental Response, Compensation, and Liability Act of 1980, as amended; the
Resource Conservation and Recovery Act of 1976, as amended; the Federal Water
Pollution Control Act, as amended; the Clean Air Act, as amended, and the
regulations promulgated pursuant to such laws.

          (g) This Section 2.17 contains the exclusive representations and
warranties of Seller Group in this Agreement with regard to the subject matter
addressed in this Section 2.17.

     2.18 Brokers' and Finders' Fees; Third Party Expenses. None of the Holdco
Group Members has incurred, or will incur, directly or indirectly, any
liability for brokerage or finders' fees


                                      -16-
<PAGE>   22

or agents' commissions or any similar charges in connection with this Agreement
or any transaction contemplated hereby.

     2.19 Employee Matters and Benefit Plans.

          (a) Definitions. With the exception of the definition of "Affiliate"
set forth in Section 2.19(a)(i) below (which definition shall apply only to this
Section 2.19), for purposes of this Agreement, the following terms shall have
the meanings set forth below:

               (i) "AFFILIATE" shall mean any other person or entity under
common control with the Company within the meaning of Section 414(b), (c), (m)
or (o) of the Code and the regulations thereunder;

               (ii) "COBRA" shall mean the Consolidated Omnibus Budget
Reconciliation Act of 1985, as amended;

               (iii) "COMPANY EMPLOYEE PLAN" shall refer to any plan, program,
policy, practice, contract, agreement or other arrangement providing for
compensation, severance, termination pay, performance awards, stock or
stock-related awards, fringe benefits or other employee benefits or remuneration
of any kind, whether formal or informal, funded or unfunded, including without
limitation, each "employee benefit plan," within the meaning of Section 3(3) of
ERISA which is or has been maintained, contributed to, or required to be
contributed to, by the Company or any Affiliate for the benefit of any
"Employee" (as defined below), or pursuant to which the Company or any Affiliate
has or may have any material liability contingent or otherwise;

               (iv) "ERISA" shall mean the Employee Retirement Income Security
Act of 1974, as amended;

               (v) "FMLA" shall mean the Family Medical Leave Act of 1993, as
amended;

               (vi) "EMPLOYEE" shall mean any current, former, or retired
employee, consultant, or director of the Company;

               (vii) "EMPLOYEE AGREEMENT" shall refer to each management,
employment, stock purchase, severance, separation, consulting, collective
bargaining, relocation, loan, repatriation, expatriation, visas, work permit or
similar agreement, contract or arrangement between the Company or any Affiliate
and any Employee or group of Employees;

               (viii) "IRS" shall mean the Internal Revenue Service;

               (ix) "MULTIEMPLOYER PLAN" shall mean any "Pension Plan" (as
defined below) which is a "multiemployer plan" as defined in Section 3(37) of
ERISA; and

               (x) "PENSION PLAN" shall refer to each Company Employee Plan
which is an "employee pension benefit plan" within the meaning of Section 3(2)
of ERISA.

                                      -17-
<PAGE>   23

          (b) Schedule. Schedule 2.19(b) lists each Company Employee Plan and
each Employee Agreement. Except as set forth on Schedule 2.19(b), the Company
does not have any plan or commitment, whether legally binding or not, to
establish any new Company Employee Plan or Employee Agreement, to modify any
Company Employee Plan or Employee Agreement (except to the extent required by
law or to conform any such Company Employee Plan or Employee Agreement to the
requirements of any applicable law, in each case as previously disclosed to
Purchaser in writing, or as required by this Agreement), or to enter into any
Company Employee Plan or Employee Agreement that would result in any liability
for Company or Purchaser, nor does it have any intention or commitment to do any
of the foregoing.

          (c) Documents. The Company has provided to Purchaser (i) copies of all
documents embodying or relating to each Company Employee Plan and each Employee
Agreement including all amendments thereto and written interpretations thereof;
(ii) the most recent annual actuarial valuations, if any, prepared for each
Company Employee Plan; (iii) the three most recent annual reports (Series 5500
and all schedules thereto), if any, required under ERISA or the Code in
connection with each Company Employee Plan or related trust that is sponsored by
the Company and the most recent such report for all other Company Employee
Plans; (iv) if the Company Employee Plan is funded, the most recent annual and
periodic accounting of Company Employee Plan assets; (v) the most recent summary
plan description together with the most recent summary of material
modifications, if any, required under ERISA with respect to each Company
Employee Plan; (vi) all IRS determination, opinion, and advisory letters
relating to Company Employee Plans and copies of all applications and
correspondence to or from the IRS or the Department of Labor ("DOL") with
respect to any Company Employee Plan; (vii) all communications material to any
Employee or Employees relating to any Company Employee Plan and any proposed
Company Employee Plans in either case that is an employee pension benefit plan
within the meaning of Section 3(2) of ERISA, in each case, relating to any
amendments, terminations, establishments, increases or decreases in benefits,
acceleration of payments or vesting schedules or other events which would result
in any material liability to the Company; (viii) all registration statements and
prospectuses prepared in connection with each Company Employee Plan; and (ix)
all discrimination tests for each Company Employee Plan for the most recent plan
year.

          (d) Employee Plan Compliance. Except as set forth on Schedule 2.19(d),
(i) the Company has performed in all material respects all obligations required
to be performed by it under each Company Employee Plan, and each Company
Employee Plan has been established and maintained in all material respects in
accordance with its terms and in compliance with all applicable laws, statutes,
orders, rules and regulations, including but not limited to ERISA or the Code;
(ii) no "prohibited transaction," within the meaning of Section 4975 of the Code
or Section 406 or 407 of ERISA, has occurred with respect to any Company
Employee Plan that would result in any liability for the Company or Purchaser;
(iii) there are no actions, suits or claims pending, or, to the knowledge of the
Company, threatened or reasonably anticipated (other than routine claims for
benefits) against any Company Employee Plan or against the assets of any Company
Employee Plan that would result in any liability for the Company or Purchaser;
and (iv) each Company Employee Plan can be amended, terminated or otherwise
discontinued after the Effective Time in accordance with its terms, without
liability to the Company, Purchaser or any of its Affiliates (other than

                                      -18-
<PAGE>   24

ordinary administration expenses typically incurred in a termination event); (v)
there are no inquiries or proceedings pending or, to the knowledge of the
Company or any Affiliates, threatened by the IRS or DOL with respect to any
Company Employee Plan; (vi) neither the Company nor any Affiliate is, to the
knowledge of any Seller Group Member, subject to any penalty or tax with respect
to any Company Employee Plan under Section 502(i) of ERISA or Section 4975
through 4980 of the Code that would result in any liability for the Company or
Purchaser; and (vii) each Company Employee Plan intended to qualify under
Section 401(a) of the Code and each trust intended to qualify under Section
501(a) of the Code has either received a favorable determination letter with
respect to each such Company Employee Plan from the IRS or has remaining a
period of time under applicable Treasury regulations or IRS pronouncements in
which to apply for such a determination letter and make any amendments necessary
to obtain a favorable determination.

          (e) Pension Plans. Except as disclosed in Schedule 2.19(c), neither
the Company nor any Affiliate has ever maintained, established, sponsored,
participated in, or contributed to, any Pension Plan which is subject to Part 3
of Subtitle B of Title I of ERISA, Title IV of ERISA or Section 412 of the Code.

          (f) Multiemployer Plans. At no time within the past six (6) years has
the Company or any Affiliate contributed to or been requested to contribute to
any Multiemployer Plan.

          (g) No Post-Employment Obligations. Except as set forth in Schedule
2.19(g), no Company Employee Plan provides, or has any liability to provide,
life insurance, medical or other employee benefits to any Employee upon his or
her retirement or termination of employment for any reason that would result in
any liability for Company or Purchaser, except as may be required by statute,
and the Company has never represented, promised or contracted (whether in oral
or written form) to any Employee (either individually or to Employees as a
group) that such Employee(s) would be provided with life insurance, medical or
other employee welfare benefits upon their retirement or termination of
employment that would result in any liability for the Company or Purchaser,
except to the extent required by Section 4980B of the Code or a similar statute.

          (h) COBRA. Neither the Company nor any Affiliate has, prior to the
Effective Time and in any material respect, violated any of the health care
continuation requirements of COBRA, the requirements of FMLA or any similar
provisions of state law applicable to its Employees.

          (i) Effect of Transaction.

               (i) Except as set forth on Schedule 2.19(i)(i), the execution of
this Agreement and the consummation of the transactions contemplated hereby will
not (either alone or upon the occurrence of any additional or subsequent events)
constitute an event under any Company Employee Plan, Employee Agreement, trust
or loan that will or may result in any payment (whether of severance pay or
otherwise), acceleration, forgiveness of indebtedness, vesting, distribution,
increase in benefits or obligation to fund benefits with respect to any
Employee.

                                   -19-

<PAGE>   25

               (ii) Except as set forth on Schedule 2.19(i)(ii), no payment or
benefit which will or may be made by the Company or its Affiliates or by
Purchaser or any of its Affiliates with respect to any Employee as a result of
the transactions contemplated by this Agreement or otherwise will be
characterized as "parachute payments" within the meaning of Section 280G(b)(2)
of the Code.

          (j) Employment Matters. To the knowledge of each Seller Group Member,
the Company (i) is in compliance in all material respects with all applicable
foreign, federal, state and local laws, rules and regulations respecting
employment, employment practices, terms and conditions of employment and wages
and hours, in each case, with respect to Employees; and (ii) is not liable for
any payment to any trust or other fund or to any governmental or administrative
authority, with respect to unemployment compensation benefits, social security
or other benefits or obligations for Employees (other than routine payments to
be made in the normal course of business and consistent with past practice).

          (k) Labor. No work stoppage or labor strike against the Company is
pending or, to the best knowledge of the Company, threatened. Except as set
forth in Schedule 2.19(k), the Company is not involved in or, to the knowledge
of each Seller Group Member, threatened with, any labor dispute, grievance, or
litigation relating to labor, safety or discrimination matters involving any
Employee, including, without limitation, charges of unfair labor practices or
discrimination complaints, which, if adversely determined, would, individually
or in the aggregate, result in liability to the Company. To the knowledge of
each Seller Group Member, the Company has not engaged in any unfair labor
practices within the meaning of the National Labor Relations Act which would,
individually or in the aggregate, directly or indirectly result in a material
liability to the Company. Except as set forth in Schedule 2.19(k), the Company
is not a party to, or bound by, any collective bargaining agreement or union
contract with respect to Employees and no collective bargaining agreement is
being negotiated by the Company.

          (l) This Section 2.19 contains the exclusive representations and
warranties of Seller in this Agreement with regard to the subject matter
addressed in this Section 2.19.

     2.20 Employees. To each Seller Group Members' knowledge, no employee of the
Company listed on Schedule 2.20 (i) is in material violation of any term of any
employment contract, patent disclosure agreement, non-competition agreement, or
any restrictive covenant to a former employer relating to the right of any such
employee to be employed by the Company because of the nature of the business
conducted or presently proposed to be conducted by the Company or to the use of
trade secrets or proprietary information of others and (ii) has given notice to
the Company, nor is the Company otherwise aware, that any employee intends to
terminate his or her employment with the Company.

     2.21 Governmental Authorizations and Licenses. The Company possesses all
consents, licenses, permits, grants or other authorizations issued to the
Company by a Governmental Entity that are required for the operation of its
business or the holding of any such interest therein (collectively called
"COMPANY AUTHORIZATIONS"), which Company Authorizations are in full force and
effect and constitute all Company Authorizations required to permit the Company
to operate or



                                      -20-
<PAGE>   26

conduct its business or hold any interest in its properties or assets, except
for any such Company Authorizations the failure of which to be obtained would
not, individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect.

     2.22 Company Board Approval. The Board of Directors of each Holdco Group
Member has approved the Merger and the transactions contemplated by this
Agreement.

     2.23 Complete Copies of Materials. The Seller Group has delivered or made
available true and complete copies of each document (or summaries of same) that
has been referred to in the Seller Group Disclosure Schedules.

                                  ARTICLE III

           REPRESENTATIONS AND WARRANTIES OF SELLER PARENT AND SELLER

     Each of Seller Parent and Seller jointly and severally represents and
warrants to Purchaser and Merger Sub that:

     3.1 Organization of Seller Parent and Seller. Each of Seller Parent and
Seller is a corporation duly organized, validly existing and in good standing
under the laws of the State of Delaware. Each of Seller Parent and Seller has
the corporate power to own its properties and to carry on its business as now
being conducted.

     3.2 Title to Stock. Seller is the beneficial and record owner of shares of
Common Stock of Holdco and Seller has good title thereto, free and clear of any
liens and "Encumbrances" (defined as any liability, debt, mortgage, deed of
trust, pledge, security interest, encumbrance, option, right of first refusal,
agreement of sale, adverse claim, easement, lien, assessment, restrictive
covenant, encroachment, burden or charge of any kind or nature whatsoever or any
item similar to or related to the foregoing), security agreements, equities,
charges, conditions and restrictions.

                                   ARTICLE IV

                   REPRESENTATIONS AND WARRANTIES OF PURCHASER

     Purchaser represents and warrants to Seller as set forth below:

     4.1 Organization, Standing and Power. Each of Purchaser and Merger Sub is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Delaware. Each of Purchaser and Merger Sub has the corporate
power to own its properties and to carry on its business as now being conducted.

     4.2 Authority. Each of Purchaser and Merger Sub has all requisite corporate
power and authority to enter into this Agreement and to consummate the
transactions contemplated hereby. The execution and delivery of this Agreement
and the consummation of the transactions contemplated hereby have been duly
authorized by all necessary corporate action on the part of Purchaser and


                                      -21-
<PAGE>   27

Merger Sub. This Agreement has been duly executed and delivered by Purchaser and
Merger Sub and constitutes the valid and binding obligations of Purchaser and
Merger Sub, enforceable in accordance with its terms except (i) as limited by
applicable bankruptcy, insolvency, reorganization, moratorium and other laws of
general application affecting enforcement of creditors' rights generally and
(ii) as limited by laws relating to the availability of specific performance,
injunctive relief or other equitable remedies. The execution and delivery of
this Agreement by Purchaser and Merger Sub does not, and, as of the Effective
Time, the consummation of the transactions contemplated hereby will not,
constitute a Conflict with (i) any provision of the Certificate of Incorporation
or Bylaws of Purchaser or Merger Sub or (ii) any mortgage, indenture, lease,
contract or other agreement or instrument, permit, concession, franchise,
license, judgment, order, decree, statute, law, ordinance, rule or regulation
applicable to Purchaser or Merger Sub or their properties or assets except in
the case of the foregoing clause (ii) for any Conflicts which would not have a
material adverse effect on Purchaser or materially adversely affect the ability
of Purchaser and Merger Sub to consummate the transactions contemplated hereby.
No consent, waiver, approval, order or authorization of, or registration,
declaration or filing with, any Governmental Entity or any third party (so as
not to trigger any Conflict) is required by or with respect to Purchaser or
Merger Sub in connection with Purchaser's or Merger Sub's execution and delivery
of this Agreement or its consummation of the transactions contemplated hereby,
except (i) the filing of the Merger Certificate with the Delaware Secretary of
State, (ii) compliance with the HSR Act, (iii) such other consents, waivers,
authorizations, filings and approvals which are set forth on Schedule 4.2, and
(iv) where the failure to obtain or make any such consent, waiver,
authorization, filing, approval or registration would not have a material
adverse effect on purchaser or materially adversely affect the ability of
Purchaser and Merger Sub to consummate the transactions contemplated hereby.

     4.3 Board Approval. The Board of Directors of Purchaser has, as of the date
of this Agreement, determined in its reasonable business judgment, that the
Merger is fair from a financial point of view to, and in the best interests of
Purchaser, and has approved this Agreement and the transactions contemplated
hereby.

     4.4 Financing. Purchaser has received a commitment letter (the "COMMITMENT
LETTER") with respect to an aggregate $195 million of debt financing relating to
the transactions contemplated by this Agreement (the "DEBT FINANCING"). A copy
of the Commitment Letter has been delivered to Seller. The Commitment Letter is
in full force and effect in accordance with its terms. Purchaser has in the
aggregate no less than $45 million of cash that is available for, and,
concurrent with the consummation of the Debt Financing, shall be used to pay a
portion of the Purchase Price. Each of Purchaser on a stand-alone basis, and
Purchaser and its subsidiaries taken as a whole, are not, and will not
immediately following Closing be, insolvent and will not be rendered insolvent
by the Debt Financing, and will not be left with unreasonably small capital as a
result of the transactions contemplated hereby with which to engage in their
business and will not have incurred debts as a result of the transactions
contemplated hereby beyond their ability to pay such debts as they mature.

                                      -22-
<PAGE>   28

                                   ARTICLE V

                       CONDUCT PRIOR TO THE EFFECTIVE TIME

     5.1 Conduct of Business of the Company. During the period from the date of
this Agreement and continuing until the earlier of the termination of this
Agreement and the Effective Time, each Seller Group Member agrees (except to the
extent that Purchaser shall otherwise consent in writing) that the Company will
carry on its business in the usual, regular and ordinary course in substantially
the same manner as heretofore conducted, will pay its debts when due, will pay
or perform other obligations when due, and, to the extent consistent with such
business, will preserve intact its present business organization, use its
reasonable best efforts to keep available the services of its present officers
and key employees and use its reasonable best efforts to preserve its
relationships with customers, suppliers, distributors, licensors, licensees, and
others having business dealings with it, all with the goal of preserving
unimpaired its goodwill and ongoing businesses at the Effective Time. Except as
expressly contemplated by this Agreement or as set forth in Schedule 5.1, each
Holdco Group Member shall not, without the prior written consent of Purchaser:

          (a) Enter into any commitment, activity or transaction not in the
ordinary course of business;

          (b) (i) sell, license or transfer to any person or entity any rights
to any Company Intellectual Property or enter into any agreement with respect to
the Company Intellectual Property with any person or entity or with respect to
the Intellectual Property of any person or entity, (ii) other than Intellectual
Property rights acquired under "shrink-wrap" and similar widely available
commercial binary code end-user licenses (in each case which is not included in
the Company's products or technology including products and technology currently
available or under development), buy or license any Intellectual Property or
enter into any agreement with respect to the Intellectual Property of any person
or entity, (iii) enter into any agreement with respect to the development of any
Intellectual Property with a third party, or (iv) change pricing or royalties
charged by the Company to its customers or licensees, or the pricing or
royalties set or charged by persons who have licensed Intellectual Property to
the Company other than, in each case in the ordinary course of business and
consistent with past practice;

          (c) Transfer to any person or entity any rights to any Company
Intellectual Property other than, in each case in the ordinary course of
business and consistent with past practice;

          (d) Enter into or amend any agreements pursuant to which any other
party is granted, marketing, distribution or similar rights of any type or scope
with respect to any products of the Company other than in the ordinary course of
business and consistent with past practice;

          (e) Amend or otherwise modify (or agree to do so), except in the
ordinary course of business consistent with past practice, or violate in any
material respect the terms of, any of the material agreements set forth or
described in the Seller Group Disclosure Schedules;

                                      -23-
<PAGE>   29

          (f) Commence or settle any litigation or any dispute resolution
process other than in the ordinary course of business and consistent with past
practice;

          (g) Declare, set aside or pay any dividends on or make any other
distributions (whether in cash, stock or property) in respect of any capital
stock of any Holdco Group Member, or split, combine or reclassify any of the
capital stock of any Holdco Group Member or issue or authorize the issuance of
any other securities in respect of, in lieu of or in substitution for shares of
capital stock of any Holdco Group Member, or repurchase, redeem or otherwise
acquire, directly or indirectly, any shares of any Holdco Group Member capital
stock (or options, warrants or other rights exercisable therefor) other than the
repurchase at cost of shares of employees upon termination of their employment
with any Holdco Group Member;

          (h) Issue, grant, deliver or sell or authorize the issuance, grant,
delivery or sale of, or purchase or propose the purchase of any shares of
capital stock of any Holdco Group Member or securities convertible into, or
subscriptions, rights, warrants or options to acquire, or other agreements or
commitments of any character obligating it to issue any such shares or other
convertible securities;

          (i) Cause or permit any amendments to its Certificate of Incorporation
or Bylaws;

          (j) Acquire or agree to acquire by merging or consolidating with, or
by purchasing any assets or equity securities of, or by any other manner, any
business or any corporation, partnership, association or other business
organization or division thereof, or otherwise acquire or agree to acquire any
assets which are material, individually or in the aggregate, to the business of
the Company;

          (k) Sell, lease, license or otherwise dispose of any of its properties
or assets, except in the ordinary course of business and consistent with past
practice;

          (l) Incur any indebtedness for borrowed money or guarantee any such
indebtedness of any other party or issue or sell any debt securities of the
Company or purchase or guarantee any debt securities of others or amend the
terms of any outstanding loan agreement except, in each case, for indebtedness
or guarantees of the Company to Seller or its Affiliates;

          (m) Grant any loans to others or purchase debt securities of others or
amend the terms of any outstanding loan agreement except in the ordinary course
of business and consistent with past practices;

          (n) Grant any severance or termination pay to any director, officer,
employee or consultant, except payments made pursuant to standard written
agreements or policies outstanding on the date hereof;

          (o) Adopt or amend any employee benefit plan, program, policy or
arrangement (including without limitation any amendment which accelerates
vesting under any such employee benefit plan, program, policy or arrangement),
or enter into any employment contract, extend any


                                      -24-
<PAGE>   30

employment offer to any person at Vice President level or above, pay or agree to
pay any special bonus or special remuneration to any director, employee or
consultant, or increase the salaries or wage rates of Company employees,
provided, that if Seller implements or adopts amendments or changes to any
employees benefit plan, or, except in the ordinary course of business and
consistent with past practice, increases the wages or remuneration of any
Company Employee, Seller shall remain liable for any such increased costs.

          (p) Revalue any of its assets (including without limitation writing
down the value of inventory or writing off notes or accounts receivable) other
than in the ordinary course of business and consistent with past practice;

          (q) Pay, discharge or satisfy, in an amount in excess of $25,000, in
any one case, or $100,000, in the aggregate, any claim, liability or obligation
(absolute, accrued, asserted or unasserted, contingent or otherwise), other than
the payment, discharge or satisfaction in the ordinary course of business;

          (r) Make or change any election in respect of Taxes or adopt or change
any accounting method in respect of Taxes, in either case, to the extent doing
so would reasonably be expected to adversely affect the Company for any period
after the Closing Date which adverse effect is not indemnified hereunder;

          (s) Enter into any strategic alliance, joint development or joint
marketing arrangement or agreement;

          (t) Waive or commit to waive any rights with a value in excess of
$25,000, in any one case, or $100,000, in the aggregate;

          (u) Cancel, materially amend or renew any insurance policy other than
in the ordinary course of business;

          (v) Alter, or enter into any commitment to alter, its interest in any
corporation, association, joint venture, partnership or business entity in which
the Company directly or indirectly holds any interest on the date hereof; or

          (w) Take, or agree in writing or otherwise to take, any of the actions
described in Sections 5.1(a) through (v) above, or any other action that would
prevent the Company from performing or cause the Company not to perform its
covenants hereunder.

     5.2 No Solicitation; Restriction on Seller Group.

          (a) From and after the date of this Agreement until the earlier of the
Effective Time or the Termination Date (as defined in Section 9.1(b)), each
member of the Seller Group and its subsidiaries will not, and will instruct
their respective directors, officers, employees, representatives, investment
bankers, agents and affiliates not to, directly or indirectly, (i) solicit or
knowingly encourage submission of, any proposals or offers by any person, entity
or group, or


                                      -25-
<PAGE>   31

(ii) participate in any discussions or negotiations with, or disclose any
non-public information concerning the Holdco Group or any of its subsidiaries
to, or afford any access to the properties, books or records of the Holdco Group
or any of its subsidiaries to, or otherwise assist or facilitate, or enter into
any agreement or understanding with, any person, entity or group, in connection
with any Acquisition Proposal with respect to the Holdco Group, or any Holdco
Group Member. For the purposes of this Agreement, an "ACQUISITION PROPOSAL" with
respect to an entity means any proposal or offer relating to (i) any merger,
consolidation, sale of substantial assets or similar transactions involving the
entity or any subsidiaries of the entity (other than sales of assets or
inventory in the ordinary course of business or as permitted under the terms of
this Agreement); or (ii) any public announcement of a proposal, plan or
intention to do any of the foregoing or any agreement to engage in any of the
foregoing. The Seller Group will immediately disclose to Purchaser and cease any
and all existing activities, discussions or negotiations with any parties
conducted heretofore with respect to any of the foregoing. The Seller Group will
notify Purchaser as promptly as practicable if any inquiry or proposal is made
or any information or access is requested in connection with an Acquisition
Proposal or potential Acquisition Proposal. In addition, subject to the other
provisions of this Section 5.2, from and after the date of this Agreement until
the earlier of the Effective Time and the Termination Date, each Seller Group
Member and its subsidiaries will not, and will instruct their respective
directors, officers, employees, representatives, investment bankers, agents and
Affiliates not to, directly or indirectly, make or authorize any public
statement, recommendation or solicitation in support of any Acquisition Proposal
made by any person, entity or group.

          (b) Notwithstanding any other provision of this Agreement, if the
Effective Time has not occurred prior to the Termination Date, Seller and the
Company may, from and after the Termination Date, participate in discussions or
negotiations with, and furnish information to or solicit any person, entity or
group in respect of a potential Acquisition Proposal.

                                   ARTICLE VI

                       ADDITIONAL COVENANTS AND AGREEMENTS

     6.1 Access to Information. Seller and the Company shall afford Purchaser
and its financial advisors, accountants, counsel and other representatives,
immediate and reasonable access during normal business hours during the period
prior to the Effective Time to (a) all of the Company's properties, books,
contracts, commitments and records, and (b) all other information concerning the
Company's business, properties and personnel (subject to restrictions imposed by
applicable law) as Purchaser may reasonably request. Notwithstanding the
preceding sentence, neither Seller nor the Company shall be required to violate
any obligation of confidentiality to which Seller or the Company is subject or
to waive any privilege which either of them may possess in discharging their
obligations pursuant to this Section 6.1, and Seller and the Company shall not
be required to furnish or otherwise make available to Purchaser
customer-specific data or competitively sensitive information relating to the
Company's business if to do so would be in violation of applicable law;
provided, however, if Seller or the Company shall refuse to provide any
information reasonably requested by Purchaser in reliance on the grounds set
forth above, Seller and the



                                      -26-
<PAGE>   32

Company shall cooperate with Purchaser to provide to Purchaser through an
alternative means, to the extent practicable, the information or data Purchaser
reasonably requests. Purchaser agrees that such investigation shall be conducted
in such a manner as not to interfere unreasonably with the operations of the
Company or Seller. Notwithstanding the foregoing, the obligations of Seller and
the Company pursuant to this Section 6.1 shall be subject to the right of Seller
and the Company to determine in their reasonable discretion, the appropriate
timing of the disclosure of information they deem proprietary commercial
information or privileged information. No information or knowledge obtained in
any investigation pursuant to this Section 6.1 shall affect or be deemed to
modify any representation or warranty contained herein or the conditions of the
parties to consummate the Merger.

     6.2 Public Disclosure. Purchaser and Seller Group will not, without the
consent of each other, issue any press release or otherwise make any public
statement with respect to the Merger or this Agreement, except as may be
required by law or any listing agreement with a national securities exchange or
the Nasdaq National Market. If such law or listing agreement requires disclosure
prior to such consent, the entity issuing the press release or making the public
statement will provide the press release or the public statement in writing to
the other with as much advance notice as is practicable, and in any event at the
same time as the press release or public statement is distributed to the media.

     6.3 Consents Under Contracts. Each Holdco Group Member shall use its
reasonable best efforts (which shall not require any Holdco Group Member to
incur any financial obligation, other than time spent by its employees and
routine out-of-pocket expenses) to obtain the material consents, waivers and
approvals of parties to any Contract as may be required in connection with the
Merger, or for any such Contract to remain in full force and effect without
limitation, modification or alteration after the Effective Time so as to
preserve all rights of and benefits to the Company and Purchaser thereunder.

     6.4 Governmental Consents.

          (a) Each of the parties will use its reasonable best efforts to obtain
as promptly as practicable the Consents of any Governmental Entity or any other
public person required in connection with the consummation of the transactions
contemplated by this Agreement.

          (b) Each of Seller, the Company and Purchaser shall use its reasonable
best efforts to file as soon as practicable notifications under the HSR Act and
to respond as promptly as practicable to any inquiries received from the Federal
Trade Commission and the Antitrust Division of the Department of Justice for
additional information or documentation and to respond as promptly as
practicable to all inquiries and requests received from any other Governmental
Entity in connection with antitrust matters. The Purchaser (or Merger Sub) and
Seller will each pay one-half of the filing fee of the HSR Act notification.

          (c) In furtherance and not in limitation of the foregoing, each of
Purchaser and Seller Group shall use its reasonable best efforts to resolve such
objections, if any, as may be asserted with respect to the transactions
contemplated by this Agreement under any antitrust,



                                      -27-
<PAGE>   33

competition or trade regulatory laws, rules or regulations of any Governmental
Entity ("ANTITRUST LAWS"); provided, however, that nothing in this Agreement
shall require, or be construed to require, Purchaser or any of its Affiliates to
proffer to, or agree to, sell or hold separate and agree to sell, before or
after the Effective Time, any material assets, businesses, or interest in any
such assets or businesses of Purchaser, the Company or any of their respective
Affiliates (or to consent to any sale, or agreement to sell, by the Company of
any of its assets or businesses) or to agree to any material changes or
restrictions in the operations of any such assets or businesses.

          (d) Any party hereto shall promptly inform the others of any material
communication from the United States Federal Trade Commission, the Department of
Justice or any other governmental authority regarding any of the transactions
contemplated by this Agreement. If any party or any Affiliate thereof receives a
request for additional information or documentary material from any such
government or authority with respect to the transactions contemplated by this
Agreement, then such party will endeavor in good faith to make, or cause to be
made, as soon as reasonably practicable and after consultation with the other
party, an appropriate response in compliance with such request. Purchaser will
advise Seller and the Company promptly in respect of any understandings,
undertakings or agreements (oral or written) which Purchaser proposes to make or
enter into with the Federal Trade Commission, the Department of Justice or any
other domestic or foreign government or governmental or multinational authority
in connection with the transactions contemplated by this Agreement.

     6.5 Reasonable Best Efforts. Subject to the terms and conditions provided
in this Agreement, each of the parties hereto shall use its reasonable best
efforts (which shall not require any of the parties hereto to incur any
financial obligation, other than time spent by its employees and routine
out-of-pocket expenses) to ensure that its representations and warranties remain
true and correct in all material respects, and to take promptly, or cause to be
taken, all actions, and to do promptly, or cause to be done, all things
necessary, proper or advisable under applicable laws and regulations to
consummate and make effective the transactions contemplated hereby, to obtain
all necessary waivers, consents and approvals, to effect all necessary
registrations and filings, and to remove any injunctions or other impediments or
delays, legal or otherwise, in order to consummate and make effective the
transactions contemplated by this Agreement for the purpose of securing to the
parties hereto the benefits contemplated by this Agreement. Notwithstanding the
foregoing, Purchaser will use its reasonable best efforts to cause the Debt
Financing and other transactions contemplated by the Commitment Letter to be
effected in accordance with the terms of the term sheet attached to the
Commitment Letter.

     6.6 Notification of Certain Matters. Each of Seller and the Company shall
give prompt notice to Purchaser, and Purchaser shall give prompt notice to the
Company and Seller of (i) the occurrence or non-occurrence of any event, the
occurrence or non-occurrence of which is likely to cause any representation or
warranty of Seller, Holdco and the Company or Purchaser, respectively, contained
in this Agreement to be untrue or inaccurate at or prior to the Effective Time
and (ii) any failure of Seller, Holdco and the Company and Purchaser, as the
case may be, to comply with or satisfy any covenant, condition or agreement to
be complied with or satisfied by it hereunder.

                                      -28-
<PAGE>   34

     6.7 Additional Documents and Further Assurances. Each party hereto, at the
request of the other party hereto, shall execute and deliver such other
instruments and do and perform such other acts and things (which shall not
require any of the parties hereto to incur any financial obligation, other than
time spent by its employees and routine out-of-pocket expenses) as may be
necessary or desirable for the purposes of effecting the transactions
contemplated by this Agreement.

     6.8 Purchaser Benefit Plans. For a period commencing on the Closing Date
and ending no earlier than the first anniversary of the Closing Date, Purchaser
shall take any action necessary so that all employees of the Company on the
Closing Date (the "AFFECTED EMPLOYEES") shall continue to receive base wages and
salaries at rates no less favorable to such employee than the rates of wages and
salaries paid by the Company to such Affected Employees on the date of this
Agreement.

          (b) Purchaser and Seller shall jointly give notice to all employees of
the Company on the Closing Date that the active participation of Affected
Employees in the Company Employee Benefit Plans of Seller shall terminate on the
Closing Date, as of which date such employees shall be eligible to participate
in Purchaser's benefit programs as set forth on Schedule 6.8 to the extent
provided under the terms of such programs. In no event shall any employee of the
Company be entitled to accrue any benefits under the Company Employee Benefit
Plans of Seller with respect to services rendered or compensation paid after the
Closing.

          (c) Purchaser agrees to provide Affected Employees who remain employed
with the Company after the Closing Date with full participation in benefit plans
and other fringe benefits ("PURCHASER'S BENEFIT PROGRAMS") no less favorable in
the aggregate than those offered by Purchaser to its other similarly situated
employees. Such Affected Employees shall be credited for their length of service
with the Company and Seller, for vesting and eligibility purposes under
Purchaser's Benefit Programs.

          (d) Purchaser shall cause the Company to recognize all unused vacation
as of the Closing Date, and Purchaser shall cause the Company to provide such
paid vacation. Purchaser shall cause the Company to recognize the bonus programs
for Affected Employees existing as of the Closing Date and to pay to the
Affected Employees the bonuses they have accrued under such programs at the end
of the bonus determination period, or earlier if so determined by Purchaser.

          (e) The Company shall terminate its participation in all plans listed
on Schedule 2.19(b) as of the Closing Date. Seller shall retain the
responsibility for payment of all covered medical and dental claims or expenses
incurred by any Affected Employee prior to the Closing Date, and Purchaser shall
not assume nor shall the Company be responsible for any liability with respect
to such claims. Purchaser shall remit to Seller all Affected Employee premiums
due for medical and dental benefit coverage attributable to the period prior to
the Closing Date, but which, as of the Closing Date, had not been collected and
remitted to Seller. Purchaser shall credit Affected Employees with any amounts
paid under Seller's Plans prior to the Closing Date toward satisfaction of the
applicable deductible amounts and copayment minimums under the corresponding
welfare plans of Purchaser to the extent such payments would be taken into
account under the welfare plans maintained by Purchaser with respect to
similarly situated employees. Purchaser shall waive any


                                      -29-
<PAGE>   35

pre-existing condition limitation under its health care plan to the extent any
affected participant had satisfied any pre-existing condition limitation under
Seller's plan.

          (f) Seller shall be responsible for providing any employee of the
Company whose "qualifying event," within the meaning of Section 4980B(f) of the
Code, occurs prior to or on the Closing Date (and such employees' "qualified
beneficiaries" within the meaning of Section 4980B(f) of the Code) with the
continuation of group health coverage required by Section 4980B(f) of the Code
to the extent required by law. Purchaser shall be responsible for providing any
employee of the Company whose "qualifying event," within the meaning of Section
4980B(f) of the Code, occurs after the Closing Date (and such employees'
"qualified beneficiaries" within the meaning of Section 4980B(f) of the Code)
with the continuation of group health coverage required by Section 4980B(f) of
the Code to the extent required by law.

          (g) After the Closing Date, Purchaser and the Company shall have the
liability and obligation for, and neither Seller nor any of its Affiliates shall
have any liability or obligation for, short-term disability benefits, long-term
disability benefits, sick pay or salary continuation (and any medical dental and
health benefits or claims incurred after the Closing Date) for those Affected
Employees. Notwithstanding the preceding, Seller will retain liability for
short-term and long-term disability benefits with respect to any period of
disability that is determined to have begun on or before the Closing Date.

          (h) Purchaser shall be responsible for all liabilities or obligations
under the Worker Adjustment and Retraining Notification Act and similar state
and local rules, statutes and ordinances resulting from the Closing (except in
respect of Excluded Liabilities), or from Purchaser's actions following the
Closing.

          (i) With respect to each Affected Employee, the Company shall have the
obligation and liability for any workers' compensation or similar workers'
protection claims with respect to any such individual incurred after the Closing
Date.

          (j) As soon as practicable after the Closing Date, Purchaser and
Seller shall jointly consider taking any action necessary to spin off the
account balances (including loans) of each Affected Employee under the First
Data Corporation Incentive Savings Plan to a tax-qualified defined contribution
plan maintained by the Purchaser. Such transfer shall be made in accordance with
Section 414(l) of the Code and shall be subject to Seller and Purchaser
providing each other with satisfactory evidence that each plan is tax-qualified
within the meaning of Section 401(a) of the Code.

          (k) Seller shall be responsible for all severance payable to employees
of the Company who terminate employment on or before the Closing Date. In
addition, Seller shall be responsible for all severance payable to employees of
the Company who both (i) before the Closing Date received a binding commitment
to receive certain severance and medical benefits (notwithstanding any sale of
the Company), and (ii) terminate employment after the Closing Date. The
employees described in clause (i) of the preceding sentence shall be identified
by Seller on Schedule 6.8(k). Purchaser shall be responsible for all severance
payable to employees of the


                                      -30-
<PAGE>   36

Company who terminate employment after the Closing Date, in accordance with
Purchaser's then-existing severance benefit plan, provided that Purchaser shall
not be required to provide severance to any employee to whom Seller is required
to provide severance benefits.

          (l) Seller shall have responsibility and liability for ensuring that
(i) all required Form 5500 annual reports have been filed with respect to the
Donnelley Marketing, Inc. Retirement Plan (Plan Nos. 001 and 002) and (ii) any
penalties associated with such reports have been satisfied.

     6.9 Company's Auditors. Seller will provide Purchaser, at Purchaser's
expense, reasonable assistance in connection with the preparation of audited
historic financial statements of the Company for any time period prior to
Closing required by federal securities laws.

     6.10 Non-Competition Agreements.

          (a) Seller Parent shall deliver to Purchaser at the Closing, a
Non-Competition Agreement which agreement shall be substantially in the form
attached hereto as Exhibit C (the "SELLER NON-COMPETITION AGREEMENT").

          (b) Seller and each Holdco Group Member shall use its reasonable best
efforts to cause to be delivered and assigned to Purchaser any non-competition
agreements entered into by employees of the Company listed on Schedule 2.20)
prior to the Closing.

     6.11 Certain Tax Matters.

          (a) Liability for Taxes.

               (i) Seller shall be liable for and pay, and pursuant to Article X
(and subject to any applicable limitations thereunder) shall indemnify, defend
and hold harmless Purchaser against, all Taxes (A) imposed on any Holdco Group
Member, or for which any Holdco Group Member may otherwise be liable, for any
taxable year or period that ends on or before the Closing Date and, with respect
to any Straddle Period (as hereinafter defined), the portion of such Straddle
Period that ends on and includes the Closing Date, (B) imposed on any Holdco
Group Member, pursuant to Treas. Reg. ss. 1.1502-6 or similar provision of
state, local or foreign law solely as a result of such Holdco Group Member
having been a member of the Seller's Group (as hereinafter defined), (C) that
are withholding or payroll Taxes associated with any Payment (as defined in
Section 6.11(a)(v)), (D) imposed as a result of any audit, written inquiry,
claim or demand by a taxing authority disallowing a deduction or similar Tax
item that was previously claimed with respect to a Payment in accordance with
Section 6.11(a)(v) and that gave rise to a tax reduction for which Purchaser
previously paid Seller in accordance with Section 6.11(a)(v) or (E) imposed as a
result of any dividend or other transfer contemplated by Section 6.12; provided,
however, that Seller shall not be liable for or pay, and shall not indemnify,
defend or hold harmless Purchaser against, (I) any Taxes shown as a liability on
the Company Financials (other than the Excluded Liabilities), (II) any Taxes
that result from any actual or deemed election under Section 338 of the Code or
any similar provisions of state, local or foreign law as a result of the
purchase of Holdco Capital Stock or the deemed purchase of shares of any of its
subsidiaries, or that result from Purchaser, any Affiliate



                                      -31-
<PAGE>   37

of Purchaser, any Holdco Group Member or any of their subsidiaries engaging in
any activity or transaction that would cause the transactions contemplated by
this Agreement to be treated a purchase or sale of assets of any Holdco Group
Member or any of their subsidiaries for federal, state or local Tax purposes,
and (III) any Taxes imposed on any Holdco Group Member or for which any Holdco
Group Member may otherwise be liable as a result of transactions other than in
the ordinary course of business and occurring on the Closing Date that are
properly allocable (based on, among other relevant factors, factors set forth in
Treas. Reg. ss. 1.1502-76(b)(1)(ii)(B)) to the portion of the Closing Date after
the Closing (Taxes described in this proviso, hereinafter "Excluded Taxes").
Purchaser and Seller agree that, with respect to any transaction described in
clause (III) of the preceding sentence, each Holdco Group Member and all persons
related to any Holdco Group Member under Section 267(b) of the Code immediately
after the Closing shall treat the transaction for all federal income Tax
purposes (in accordance with Treas. Reg. ss. 1.1502-76(b)(1)(ii)(B)), and (to
the extent permitted) for other income Tax purposes, as occurring at the
beginning of the day following the Closing Date. Seller shall be entitled to any
refund of (or credit for) Taxes allocable to any taxable year or period that
ends on or before the Closing Date and, with respect to any Straddle Period, the
portion of such Straddle Period ending on and including the Closing Date other
than any Tax refunds shown as an asset on the Company Financials.

     For purposes of this Section 6.11:

          (x) "Seller's Group" shall mean any "affiliated group" (as defined in
Section 1504(a) of the Code without regard to the limitations contained in
Section 1504(b) of the Code), and any combined, consolidated, unitary or
affiliated group under state, local or foreign law, that includes Seller, and

          (y) "STRADDLE PERIOD" shall mean any taxable year or period beginning
before and ending after the Closing Date.

               (ii) Purchaser shall be liable for and pay, and pursuant to
Article X (and subject to any applicable limitations thereunder) shall
indemnify, defend and hold harmless Seller against, (A) all Taxes imposed on any
Holdco Group Member or for which any Holdco Group Member may otherwise be
liable, for any taxable year or period that begins after the Closing Date and,
with respect to any Straddle Period, the portion of such Straddle Period
beginning after the Closing Date and (B) Excluded Taxes. Except as otherwise
provided herein, Purchaser shall be entitled to any refund of (or credit for)
Taxes allocable to any taxable year or period that begins after the Closing Date
and, with respect to any Straddle Period, the portion of such Straddle Period
beginning after the Closing Date.

               (iii) For purposes of paragraphs (a)(i) and (a)(ii), whenever it
is necessary to determine the liability for (or refund with respect to) Taxes of
any Holdco Group Member for a Straddle Period, the determination of the Taxes of
such Holdco Group Member for the portion of the Straddle Period ending on and
including, and the portion of the Straddle Period beginning after, the Closing
Date shall be determined by assuming that the Straddle Period consisted of two
taxable years or periods, one which ended at the close of the Closing Date and
the other which began at the beginning of the day following the Closing Date,
and items of income, gain, deduction, loss or credit



                                      -32-
<PAGE>   38

of such Holdco Group Member for the Straddle Period shall be allocated between
such two taxable years or periods on a "closing of the books basis" by assuming
that the books of such Holdco Group Member were closed at the close of the
Closing Date, provided, however, that (I) transactions occurring on the Closing
Date that are properly allocable (based on, among other relevant factors,
factors set forth in Treas. Reg. ss. 1.1502-76(b)(1)(ii)(B)) to the portion of
the Closing Date after the Closing shall be allocated to the taxable year or
period that is deemed to begin at the beginning of the day following the Closing
Date, and (II) exemptions, allowances or deductions that are calculated on an
annual basis, such as the deduction for depreciation, shall be apportioned
between such two taxable years or periods on a daily basis. Notwithstanding the
foregoing provisions of this paragraph (a)(iii), if the transactions
contemplated by this Agreement result in the reassessment of the value of any
property owned by any Holdco Group Member for property Tax purposes, or the
imposition of any property Taxes at a rate which is different than the rate that
would have been imposed if such transactions had not occurred, then (y) the
portion of such property Taxes for the portion of the Straddle Period ending on
and including the Closing Date shall be determined on a daily basis, using the
assessed value and Tax rate that would have applied had such transactions not
occurred, and (z) the portion of such property Taxes for the portion of such
Straddle Period beginning after the Closing Date shall be the total property
Taxes for the Straddle Period minus the amount described in clause (y) of this
sentence.

               (iv) Notwithstanding anything herein to the contrary, Purchaser
shall pay, and shall indemnify, defend and hold harmless Seller and its
Affiliates against, any real property transfer or gains Tax, sales Tax, use Tax,
stamp Tax, stock transfer Tax, or other similar Tax imposed on the transfer of
the stock of Holdco pursuant to the Merger.

               (v) To the extent it is established in accordance with the
procedures set forth in this Section 6.11(a)(v), that any Payment (as defined
below) results in a reduction of the federal, state or local income, franchise
or similar Taxes of any Holdco Group Member, Purchaser or any Affiliate or
successor thereof for any taxable year or period beginning after the Closing
Date or for the portion of any Straddle Period that begins after the Closing
Date (each such reduction, a "TAX REDUCTION"), Purchaser shall pay to Seller an
amount equal to such Tax Reduction. For purposes of this Section 6.11(a)(v), the
amount of any Tax Reduction shall be determined after taking into account all
other applicable items of income, gain, deduction or loss (or any other Tax
attributes) of Purchaser, any Affiliate of Purchaser or any Holdco Group Member.
Purchaser shall be required to claim, and to cause the relevant Holdco Group
Member, Affiliate or successor to claim, a deduction or similar Tax item (and to
claim no income, gain or similar Tax item) with respect to a Payment unless
there is no reasonable basis for doing so under the standards of Section 6662 of
the Code. Any dispute regarding whether the standard set forth in the preceding
sentence is met, or regarding the calculation of the Tax Reduction, shall be
referred to a mutually acceptable independent accounting firm for final
resolution. Payment of any Tax Reduction shall be made at the due date for
filing the Return (after taking into account extensions) for the taxable year or
period in which the Tax Reduction in question occurs, together with interest on
the amount of such payment computed at the applicable federal rate (determined
under Section 1274 of the Code) from the due date for filing such Return
(without taking into account extensions) through the date of payment. Seller
shall refund to Purchaser any Tax Reduction to the extent it has been paid by
Purchaser to Seller but is


                                      -33-
<PAGE>   39

subsequently recaptured by Purchaser (other than as a result of an audit,
written inquiry, claim or demand by a taxing authority for which indemnification
is provided under Section 6.11(a)(i)) including, for example, by reason of any
carry back of losses. To the extent that, after any such recapture, the relevant
Payment subsequently produces a Tax Reduction (established in accordance with
the above procedures), such Tax Reduction shall be governed by this Section
6.11(a)(v).

     For purposes of this Section 6.11:

     "PAYMENT" shall mean (i) any payment or delivery by Seller Parent, Seller
or any Affiliate of either thereof of cash, stock or other property (including,
without limitation, any delivery of Seller Parent common stock pursuant to an
option to purchase Seller Parent common stock) after the Closing Date to or for
the benefit of any employee, former employee or independent contractor of any
Holdco Group Member (or, after the Closing Date, any Affiliate thereof)
(collectively, the "EMPLOYEES" and individually an "EMPLOYEE"), (ii) any vesting
after the Closing Date of cash, stock or other property paid or delivered by
Seller Parent, Seller or any Affiliate of either thereof on or prior to the
Closing Date to an Employee, and (iii) any severance payment that Seller is
responsible for under Section 6.8(k).

          (b) Returns.

               (i) Seller shall timely file or cause to be timely filed when due
(taking into account all extensions properly obtained) all Returns that are
required to be filed by or with respect to each Holdco Group Member for taxable
years or periods ending on or before the Closing Date (in the case of income,
franchise and similar Returns required to be filed by or with respect to each
Holdco Group Member as well as Returns required to be filed by or with respect
to any Holdco Group Member on a combined, consolidated or unitary basis with
Seller or any Affiliate thereof that is not a Holdco Group Member) or due on or
before the Closing Date (with respect to other Returns), and in each case Seller
shall remit or cause to be remitted any Taxes due in respect of such Returns,
and Purchaser shall timely file or cause to be timely filed when due (taking
into account all extensions properly obtained) all other Returns that are
required to be filed by or with respect to any Holdco Group Member and Purchaser
shall remit or cause to be remitted any Taxes due in respect of such Returns.

     With respect to Returns to be filed by Purchaser pursuant to the preceding
sentence that relate to taxable years or periods ending on or before the Closing
Date or Straddle Periods: (x) except to the extent no reasonable basis exists
for doing so, such Returns shall be filed in a manner consistent with past
practice and no position shall be taken, election made or method adopted that is
inconsistent with positions taken, elections made or methods used in prior
periods in filing such Returns (including positions which would have the effect
of accelerating income to periods for which Seller is liable hereunder or
deferring deductions to periods for which Purchaser is liable hereunder) and (y)
such Returns shall be submitted to Seller not later than forty-five (45) days
prior to the due date for filing such Returns (or, if such due date is within 45
days following the Closing Date, as promptly as practicable following the
Closing Date) for review and approval by Seller, which approval may not be
unreasonably withheld, but may in all cases be withheld if such Returns were not
prepared in accordance with clause (x) of this sentence. Seller or Purchaser
shall pay the



                                      -34-
<PAGE>   40

other party for the Taxes for which Seller or Purchaser, respectively, is liable
pursuant to paragraph (a) of this Section 6.11 but which are payable with any
Tax Return to be filed by the other party pursuant to this paragraph (b) upon
the written request of the party entitled to payment, setting forth in detail
the computation of the amount owed by Seller or Purchaser, as the case may be,
but in no event earlier than ten (10) days prior to the due date for paying such
Taxes.

               (ii) None of Purchaser or any Affiliate of Purchaser shall (or
shall cause or permit any Holdco Group Member to) amend, refile or otherwise
modify (or grant an extension of any statute of limitation with respect to) any
Return relating in whole or in part to any Holdco Group Member with respect to
any taxable year or period ending on or before the Closing Date (or with respect
to any Straddle Period) without the prior written consent of Seller, which
consent may be withheld in the sole discretion of Seller. In no event may
Purchaser, any Holdco Group Member or any Affiliate thereof carry back any net
operating loss or net capital loss of any Holdco Group Member from a taxable
year or period ending after the Closing Date to a taxable year or period ending
on or before the Closing Date without the express written consent of Seller.

               (iii) Purchaser shall promptly cause each Holdco Group Member to
prepare and provide to Seller a package of Tax information materials, including,
without limitation, schedules and work papers (the "TAX PACKAGE") required by
Seller to enable Seller to prepare and file all Returns required to be prepared
and filed by it pursuant to paragraph (b)(i). The Tax Package shall be completed
in accordance with past practice, including past practice as to providing such
information and as to the method of computation of separate taxable income or
other relevant measure of income of each Holdco Group Member. Purchaser shall
cause the Tax Package to be delivered to Seller within one hundred twenty (120)
days after the Closing Date.

          (c) Contest Provisions. Upon receipt by a party entitled to any
indemnification provided for under this Agreement, including this Section 6.11
or Section 2.8 (for purposes of this paragraph, the "indemnified party"), of
notice of any audit, written inquiry, claim or demand by a taxing authority, in
each case (i) related to Taxes with respect to which the indemnified party would
be entitled to indemnification under this Agreement to any extent or (ii) that
could result in the disallowance of any deduction or similar Tax item previously
claimed with respect to a Payment in accordance with Section 6.11(a)(v) whether
or not indemnification payments would be owing upon such disallowance (any such
audit, written inquiry, claim or demand by a taxing authority, hereinafter a
"Tax Assertion"), the indemnified party shall notify the party obligated to
provide such indemnification (for purposes of this paragraph, the "INDEMNIFYING
PARTY") in writing of the Tax Assertion as promptly as practicable but in any
event within fifteen (15) days after receipt by such indemnified party of notice
of such Tax Assertion; provided, however, that failure to give such notification
shall not affect the indemnification provided hereunder except to the extent the
indemnifying party shall have been prejudiced as a result of such failure.
Thereafter, the indemnified party shall deliver to the indemnifying party,
promptly after the indemnified party's receipt thereof, copies of all notices
and documents (including court papers) received by the indemnified party
relating to such Tax Assertion. If a Tax Assertion is made, the indemnifying
party or any Person designated by the indemnifying party (the indemnifying party
or such Person, as relevant as determined by the indemnifying party with respect
to each reference herein, the "RELEVANT PARTY")


                                      -35-
<PAGE>   41

will be entitled to choose to defend and solely control the defense of such Tax
Assertion (at the Relevant Party's expense) with counsel selected by the
Relevant Party (at the Relevant Party's expense). If the Relevant Party chooses
to defend or prosecute any Tax Assertion, all of the parties hereto shall
cooperate in the defense or prosecution thereof. Such cooperation shall include
taking all reasonable steps necessary to retain and (upon the Relevant Party's
request) to provide to the Relevant Party records and information which are
reasonably relevant to such Tax Assertion, and making employees available on a
mutually convenient basis to provide additional information and explanation of
any material provided hereunder.

     Notwithstanding anything herein to the contrary, the indemnified party
shall have the sole right to defend any issue relating to a Tax Assertion not
described in clause (ii) of the definition thereof to the extent the indemnified
party shall have agreed to forego any indemnification under this Agreement with
respect thereto. Whether or not the Relevant Party shall have assumed the
defense of a Tax Assertion, neither the indemnified party nor the Relevant Party
shall admit any liability with respect to, or settle, such Tax Assertion without
the Relevant Party's prior written consent.

          (d) Assistance and Cooperation. After the Closing Date, each of Seller
and Purchaser shall (and cause their respective Affiliates to) make commercially
reasonable efforts to:

               (i) assist the other party in preparing any Returns which such
other party is responsible for preparing and filing in accordance with paragraph
(b) of this Section 6.11;

               (ii) cooperate fully in preparing for any audits of, or disputes
with taxing authorities regarding, any Returns of any Holdco Group Member;

               (iii) make available to the other and to any taxing authority as
reasonably requested all information, records, and documents relating to Taxes
of any Holdco Group Member;

               (iv) provide timely notice to the other in writing of any pending
or threatened Tax audits or assessments of any Holdco Group Member for taxable
periods for which the other may have a liability under this Section 6.11;

               (v) furnish the other with copies of all correspondence received
from any taxing authority in connection with any Tax audit or information
request with respect to any such taxable period;

               (vi) timely sign and deliver such certificates or forms as may be
necessary or appropriate to establish an exemption from (or otherwise reduce),
or file Returns or other reports with respect to, Taxes described in paragraph
(a)(iv) of this Section 6.11 (relating to sales, transfer and similar Taxes);

               (vii) timely provide to the other powers of attorney or similar
authorizations necessary to carry out the purposes of this Section 6.11; and

                                      -36-
<PAGE>   42

               (viii) upon Seller's reasonable request, Purchaser shall provide
information as to (i) whether there has been any extension, tolling or
expiration of any federal income tax statute of limitation for any Holdco Group
Member for any taxable year ended on or before the Closing Date; or (ii) whether
an IRS Form 870-AD (or successor form having the same effect) has been executed
by Purchaser or any Affiliate in respect of any Holdco Group Member for any
taxable year ended on or before the Closing Date.

     6.12 Company Dividend. On or prior to the Effective Time, Seller will cause
the Company to dividend or otherwise cause the transfer of (i) all of the
capital stock of each of Donnelley Marketing Consumer Promotions, Inc., a
Delaware corporation, and Donnelley Funding, Inc., a Delaware corporation, each
such corporation being a wholly-owned subsidiary of the Company, (ii) any assets
related to the Excluded Liabilities that are held by any Holdco Group Member;
and (iii) any intellectual property related to the products that are the subject
of the Assignment and Marketing Agreement or the DecisionScope Services
Agreement and held by any Holdco Group Member, in each case to Seller or an
Affiliate of Seller (other than Holdco, Parent or the Company).

     6.13 Release of Guaranties. At or prior to Closing, Purchaser shall (i)
obtain letters of credit in replacement of the letters of credit of Seller or
any Affiliate set forth in Schedule 6.13 (the "Guaranties"), which shall be in
such form and from such financial institutions satisfactory to the holders of
such Guaranties and (ii) cause Seller or such Affiliate to be fully released, as
of the Closing Date, in respect of all obligations under such Guaranties. With
respect to any other obligations of Seller under any guaranties, letters of
credit, letters of comfort, bid bonds or performance bonds obtained or given by
Seller relating to the Company or its business identified on Schedule 6.13 or of
which Seller notifies Purchaser in writing prior to the Closing (the "OTHER
GUARANTIES"), Purchaser shall use reasonable best efforts to cause Seller to be
fully released, in each case, effective as promptly as practicable, in respect
of all obligations of Seller and any Affiliate under any such Other Guaranties.
If Purchaser is unable to effect such a substitution and release with respect to
any Other Guaranty after using reasonable efforts to do so, Purchaser shall
indemnify Seller from any loss or expense arising from such Other Guaranty.
Without limiting the foregoing, after the Closing, Purchaser will not, and will
not permit any of its Affiliates to, renew, extend, amend or supplement any
loan, contract, lease or other obligation that is covered by an Other Guaranty
without providing Seller with evidence satisfactory to Seller that Seller's
Other Guaranty has been released. Any cash or other collateral posted by Seller
or one of its Affiliates in respect of any Other Guaranty shall be delivered to
Seller.

     6.14 Other Enterprise Licenses or Agreements. Notwithstanding anything to
the contrary in this Agreement, the parties hereto agree and understand that as
a current member of the "SELLER GROUP," the Company is or may be entitled to the
benefits of certain enterprise type license or other agreements with various
owners, licensors, vendors and/or providers of software, Intellectual Property,
equipment, other property and/or services. Such licenses or other agreements
may, in certain instances, grant the Company various rights, options and/or
benefits in or with respect to the applicable software, Intellectual Property,
equipment, other property and/or services which are not ordinarily available in
other circumstances. Upon the Closing, as a consequence of the Merger, the


                                      -37-
<PAGE>   43

Company will no longer be affiliated with the Seller Group. Accordingly, the
Company will not be entitled to and the business of the Company will lose such
rights and benefits and/or will no longer be entitled to exercise such options.

     6.15 InterCompany Accounts. The parties agree that as of the Effective
Time, all intercompany accounts between Holdco and its subsidiaries, on the one
hand, and Seller and its Affiliates, on the other hand shall be extinguished
through a contribution to capital, or in any other manner as selected by Seller
other than those constituting ordinary course trade payables and receivables.

                                  ARTICLE VII

            DATA LICENSE, DATABASE, DATA CENTER AND OTHER AGREEMENTS

     7.1 DM Data License. At the Closing, Seller or an Affiliate of Seller and
the Company shall enter into a license agreement substantially in the form
attached hereto as Exhibit D (the "DM DATA LICENSE").

     7.2 Business File Data License. At the Closing, Seller or an Affiliate of
Seller and Purchaser shall enter into a license agreement substantially in the
form attached hereto as Exhibit E (the "BUSINESS FILE DATA LICENSE").

     7.3 Hogan Information Database License.

          (a) At the Closing, Seller or an Affiliate of Seller and Purchaser
shall enter into a license agreement substantially in the form attached hereto
as Exhibit F (the "HOGAN INFORMATION DATABASE LICENSE").

          (b) Purchaser and Seller Parent the sole shareholder of Hogan
Information, shall at the Closing enter into an option agreement substantially
in the form attached hereto as Exhibit G.

     7.4 Data Center Contract. At the Closing, Seller or an Affiliate of Seller
and Purchaser shall enter into a data center services agreement substantially in
the form attached hereto as Exhibit H (the "DENVER DATA CENTER CONTRACT").

     7.5 Interim Services Agreement. At the Closing, Seller or an Affiliate of
Seller and Purchaser shall enter into a transitional administrative services
agreement substantially in the form attached hereto as Exhibit I (the "INTERIM
SERVICES AGREEMENT").

     7.6 Omaha Agreements. At the Closing, Seller or an Affiliate of Seller and
Purchaser shall enter into a services agreement substantially in the form
attached hereto as Exhibit J1 (the "DECISIONSCOPE SERVICES AGREEMENT") and the
assignment and marketing agreement relating to the KnowledgeSight and InfoSight
products substantially in the form attached hereto as Exhibit J2 (the
"ASSIGNMENT AND MARKETING AGREEMENT").



                                      -38-
<PAGE>   44

          For purposes of this Agreement, the agreements referred to in Sections
7.1 through 7.6 shall be collectively referred to as the "DATA AGREEMENTS".

                                  ARTICLE VIII

                            CONDITIONS TO THE MERGER

     8.1 Conditions to Obligations of Each Party to Effect the Merger. The
respective obligations of each party to this Agreement to effect the Merger
shall be subject to the satisfaction at or prior to the Closing of the following
conditions:

          (a) Government Approvals. All approvals of governments and
governmental agencies necessary to consummate the transactions hereunder shall
have been received.

          (b) No Injunctions or Restraints; Illegality. No temporary restraining
order, preliminary or permanent injunction or other order issued by any court of
competent jurisdiction or other legal or regulatory restraint or prohibition
preventing the consummation of the Merger shall be in effect. All waiting
periods, if any, under the HSR Act relating to the transactions contemplated
hereby will have expired or been terminated early.

     8.2 Additional Conditions to Obligations of Seller Group. The obligations
of Seller Group to consummate the Merger and the transactions contemplated by
this Agreement shall be subject to the satisfaction at or prior to the Closing
of each of the following conditions, any of which may be waived, in writing,
exclusively by Seller Group:

          (a) Representations and Warranties. The representations and warranties
of Purchaser contained in this Agreement shall be true and correct in all
material respects on and as of the Closing Date, except for changes contemplated
by this Agreement and except for those representations and warranties which
address matters only as of a particular date (which shall remain true and
correct as of such date), with the same force and effect as if made on and as of
the Closing Date, except, in all such cases, for such breaches, inaccuracies or
omissions of such representations and warranties which have neither had nor
reasonably would be expected to have a material adverse effect on Purchaser or
would not prevent the consummation of any of the transactions contemplated
hereby; and Seller shall have received a certificate to such effect signed on
behalf of Purchaser by a duly authorized officer of Purchaser.

          (b) Agreements and Covenants. Purchaser and Merger Sub shall have
performed or complied in all material respects with all agreements and covenants
required by this Agreement to be performed or complied with by them on or prior
to the Effective Time except for such non-performance or non-compliance which
neither results in nor would reasonably be expected to result in a Material
Adverse Effect on Seller or would not prevent the consummation of any of the
transactions contemplated hereby; and Seller shall have received a certificate
to such effect signed by a duly authorized officer of Purchaser.

                                      -39-
<PAGE>   45

          (c) Article VII Agreements. Purchaser shall have executed and
delivered to Seller the Data Agreements, which agreements shall be in full force
and effect.

          (d) Legal Opinion. Seller shall have received a legal opinion from
Wilson Sonsini Goodrich & Rosati, Professional Corporation, counsel to Purchaser
in form and substance reasonably acceptable to Seller.

     8.3 Additional Conditions to the Obligations of Purchaser and Merger Sub.
The obligations of Purchaser and Merger Sub to consummate the Merger and the
transactions contemplated by this Agreement shall be subject to the satisfaction
at or prior to the Closing of each of the following conditions, any of which may
be waived, in writing, exclusively by Purchaser:

          (a) Representations and Warranties. The representations and warranties
of Seller Group and any Seller Group Member contained in this Agreement shall be
true and correct in all material respects on and as of the Closing Date (without
regard to any updates to the Seller Group Disclosure Schedules, unless otherwise
agreed by Purchaser), except for changes contemplated by this Agreement and
except for those representations and warranties which address matters only as of
a particular date (which shall remain true and correct as of such date), with
the same force and effect as if made on and as of the Closing Date, except, in
all such cases, for such breaches or inaccuracies of such representations and
warranties which have neither had nor reasonably would be expected to have a
Material Adverse Effect on the Holdco Group or any Holdco Group Member or would
not prevent the consummation of any of the transactions contemplated hereby; and
Purchaser shall have received a certificate to such effect signed on behalf of
Seller by a duly authorized officer.

          (b) Agreements and Covenants. Each of Seller Group and each Seller
Group Member, shall have performed or complied in all material respects with all
agreements and covenants required by this Agreement to be performed or complied
with by it or them on or prior to the Effective Time, except for such
non-performance or non-compliance which neither results in nor would reasonably
be expected to result in a Material Adverse Effect on Seller or would not
prevent the consummation of any of the transactions contemplated hereby, and
Purchaser shall have received a certificate to such effect signed by a duly
authorized officer of Seller.

          (c) Third Party Consents. Purchaser shall have been furnished with
evidence reasonably satisfactory to it that Seller Group has obtained the
consents, approvals and waivers set forth in Schedule 8.3(c).

          (d) Legal Opinion. Purchaser shall have received a legal opinion from
Sidley & Austin legal counsel to Seller, and from a member of the General
Counsel's office of Seller in form and substance reasonably acceptable to
Purchaser.

          (e) Non-Competition Agreement. Seller Parent shall have delivered the
executed Seller Non-Competition Agreement substantially in the form attached
hereto as Exhibit C pursuant to Section 6.10 and such agreement shall be in full
force and effect.



                                      -40-
<PAGE>   46

          (f) Article VII Agreements. Seller or its Affiliates shall have
executed and delivered to Purchaser the Data Agreements and such agreements
shall be in full force and effect.

          (g) Resignation of Directors. The directors of each Holdco Group
Member in office immediately prior to the Effective Time shall have resigned as
directors effective immediately prior to the Effective Time.

          (h) Audited 1998 Financial Statements. Total revenue as defined in
accordance with GAAP ("Total Revenue") and as reflected in the Company's 1998
audited financial statements shall not be less than 98% of Total Revenue as
reflected in the Unaudited 1998 Financial Statements.

     Earnings Before Interest, Taxes, Depreciation and Amortization ("EBITDA")
as calculated based upon the Company's 1998 audited financial statements shall
not be less than 95% of EBITDA as calculated based upon the Unaudited 1998
Financial Statements; provided, however, that the change in any item of the
Company's 1998 audited financial statements from the Unaudited 1998 Financial
Statements attributable to (i) the accounting treatment or presentation of the
capitalization and amortization of the Company's Shareforce product or (ii)
expense items exclusively related to Excluded Liabilities shall be reversed.

     GAAP means generally accepted accounting principles set forth in the
opinions and pronouncements of the Accounting Principles Board of the American
Institute of Certified Public Accountants and statements and pronouncements of
the Financial Accounting Standards Board EBITDA shall be defined as Total
Revenue less Total Operating Expenses excluding depreciation and amortization.
Total Revenue and Total Operating Expenses and depreciation and amortization
shall all be determined in accordance with GAAP.

          (i) Financing. Purchaser shall have entered into the Debt Financing
contemplated by the Commitment Letter or similar agreements with another
financial institution.

          (j) Material Adverse Effect. There shall not have occurred any event
that has had or would reasonably be expected to have a Material Adverse Effect
on the Company.

                                   ARTICLE IX

                        TERMINATION, AMENDMENT AND WAIVER

     9.1 Termination. Except as provided in Section 9.2 below, this Agreement
may be terminated and the Merger abandoned at any time prior to the Effective
Time:

          (a) by mutual written consent of Seller and Purchaser;

          (b) by Purchaser or Seller if: (i) the Effective Time has not occurred
on or before 5:00 p.m. (Pacific time) July 31, 1999 (the "TERMINATION DATE")
(provided that the right to terminate this Agreement under this clause 9.1(b)(i)
shall not be available to any party whose willful failure to fulfill any
obligation hereunder has been the cause of, or resulted in, the failure of the


                                      -41-
<PAGE>   47

Effective Time to occur on or before such date); (ii) there shall be a final
nonappealable order of a federal or state court in effect preventing
consummation of the Merger; or (iii) there shall be any statute, rule,
regulation or order enacted, promulgated or issued or deemed applicable to the
Merger by any governmental entity that would make consummation of the Merger
illegal;

          (c) by Purchaser if there shall be any action taken, or any statute,
rule, regulation or order enacted, promulgated or issued or deemed applicable to
the Merger, by any Governmental Entity, which would: (i) prohibit Purchaser's or
the Company's ownership or operation of all or any material portion of the
business of the Company or (ii) compel Purchaser or the Company to dispose of or
hold separate all or any material portion of the business or assets of the
Company or Purchaser as a result of the Merger;

          (d) by Purchaser if it is not in material breach of its obligations
under this Agreement and there has been a breach of any representation,
warranty, covenant or agreement contained in this Agreement on the part of any
Seller Group Member, and (i) such breach has not been cured within ten (10)
business days after written notice to Seller (provided that, no cure period
shall be required for a breach which by its nature cannot be cured), and (ii) as
a result of such breach the conditions set forth in Section 8.3(a) or 8.3(b), as
the case may be, would not then be satisfied;

          (e) by Seller if no Seller Group Member is in material breach of its
obligations under this Agreement and there has been a breach of any
representation, warranty, covenant or agreement contained in this Agreement on
the part of Purchaser or Merger Sub and (i) such breach has not been cured
within ten (10) business days after written notice to Purchaser (provided that,
no cure period shall be required for a breach which by its nature cannot be
cured), and (ii) as a result of such breach the conditions set forth in Section
8.2(a) or 8.2(b), as the case may be, would not then be satisfied.

     Where action is taken to terminate this Agreement pursuant to this Section
9.1, it shall be sufficient for such action to be authorized by the Board of
Directors (as applicable) of the party taking such action.

     9.2 Effect of Termination. In the event of termination of this Agreement as
provided in Section 9.1, this Agreement shall forthwith become void and there
shall be no liability or obligation on the part of Purchaser, Merger Sub, Seller
Group or any Seller Group Member, or their respective officers, directors or
stockholders, provided that each party shall remain liable for any willful
breaches of this Agreement prior to its termination; and provided further that,
the provisions of Section 9.3 and this Section 9.2 shall remain in full force
and effect and survive any termination of this Agreement.

                                      -42-
<PAGE>   48

     9.3 Fees and Expenses; Termination Fee.

          (a) Except as set forth in this Section 9.3, all fees and expenses
incurred in connection with this Agreement and the transactions contemplated
hereby shall be paid by the party incurring such expenses whether or not the
Merger is consummated.

          (b) Purchaser shall pay Seller a termination fee of $2,500,000 upon
the termination of this Agreement pursuant to Section 9.1 unless such
termination is (a) by Seller and Purchaser pursuant to Section 9.1(a); (b) by
Seller pursuant to Section 9.1(b)(i) at such time as the condition in Section
8.1(b) has not been satisfied; (c) by Purchaser pursuant to Section 9.1(b)(i) as
a result of the Company's audited 1998 financial statements not satisfying the
condition set forth in Section 8.3(h); (d) by Seller or Purchaser pursuant to
Section 9.1(b)(ii) or 9.1(b)(iii); (e) by Purchaser pursuant to Section 9.1(c);
or (f) by Purchaser pursuant to Section 9.1(d).

          (c) The fees payable pursuant to Section 9.3(b) shall be paid within
three (3) business days after demand therefor has been notified by the payee to
the payor in accordance with this Agreement.

     9.4 Amendment. Except as is otherwise required by applicable law, this
Agreement may be amended by the parties hereto at any time by execution of an
instrument in writing signed on behalf of each of the parties hereto; provided,
however, that Purchaser may, with the written consent of Seller which shall not
be unreasonably withheld, amend this Agreement and all related agreements to the
extent necessary to provide for the consummation of the acquisition of Holdco
contemplated hereby through the statutory merger of Holdco with and into
Purchaser.

     9.5 Extension; Waiver. At any time prior to the Effective Time, Purchaser
and Merger Sub, on the one hand, and Seller, on the other, may, to the extent
legally allowed, (i) extend the time for the performance of any of the
obligations of the other party hereto, (ii) waive any inaccuracies in the
representations and warranties made to such party contained herein or in any
document delivered pursuant hereto, and (iii) waive compliance with any of the
agreements or conditions for the benefit of such party contained herein. Any
agreement on the part of a party hereto to any such extension or waiver shall be
valid only if set forth in an instrument in writing signed on behalf of such
party.

                                   ARTICLE X

                                 INDEMNIFICATION

     10.1 Survival of Representations and Warranties. The indemnification
obligations of Seller and Purchaser in this Article X shall terminate on the
earlier of (x) the date of the independent public accountants' report on the
audited consolidated financial statements of the Company for the period ending
December 31, 1999 or, in the absence of such report, the date of the independent
public accountants' report on the audited consolidated financial statements of
any consolidated group that includes the Company for the period ending December
31, 1999, or (y) one year after the Closing Date; provided, however, that the
indemnification provided in (i) Section 10.2(a)(iv) and Section 10.2(b)(iv) in
respect of the covenants set forth in Section 6.11 (relating to Taxes) shall


                                      -43-
<PAGE>   49

survive until the expiration of all applicable limitations for the assessment of
Tax and (ii) Section 10.2(a)(iii) and Section 10.2(b)(ii) shall survive
indefinitely.

     10.2 Seller Indemnity.

          (a) Seller shall indemnify, defend and hold harmless Purchaser, its
subsidiaries, including but not limited to the Surviving Corporation, and their
respective officers, directors, employees and agents (collectively, the
"PURCHASER INDEMNIFIED PERSONS") against all Losses incurred by the Purchaser
Indemnified Persons and arising out of or relating to:

               (i) any inaccuracy or breach by Seller Group or any Seller Group
Member of any representation or warranty made by it under Article II or Article
III of this Agreement;

               (ii) any breach by Seller Group or any Seller Group Member of, or
failure by Seller Group or any Seller Group Member, to perform any of its
covenants or obligations contained in this Agreement (other than under Section
6.11);

               (iii) the excluded liabilities set forth on Exhibit A attached
hereto (the "EXCLUDED LIABILITIES"); and

               (iv) any breach by Seller, or failure by Seller to perform any of
its covenants or obligations contained in Section 6.11 of this Agreement.

          (b) Purchaser shall indemnify, defend and hold harmless Seller, its
subsidiaries and their respective officers, directors, employees and agents
(collectively, the "SELLER INDEMNIFIED PERSONS") against any Loss or Losses as
defined in Section 10.2(a) incurred by any of them arising out of or relating
to:

               (i) any inaccuracy or breach of the representations and
warranties made by Purchaser in Article IV of this Agreement;

               (ii) any Losses relating to the Holdco Group or any Holdco Group
Member that arise or relate solely to occurrences or omissions after the
Closing;

               (iii) any breach by Purchaser and/or Merger Sub of, or failure by
Purchaser or Merger Sub to perform, any of its covenants or obligations
contained in this Agreement (other than under Section 6.11); and

               (iv) any breach by Purchaser, or failure by Purchaser to perform
any of its covenants or obligations contained in Section 6.11 of this Agreement.

          (c) Tax Benefit. If Indemnitor is required to indemnify an Indemnified
Person pursuant to the provisions of this Section 10.2, and the cost, expense or
liability for which the indemnification is sought under this Section 10.2 will
provide any Indemnified Person with a Tax benefit, the Indemnified Person shall
at the expense of Indemnitor use its commercially reasonable efforts to obtain
(or cause such Indemnified Person to obtain) such Tax benefit (including, if


                                      -44-
<PAGE>   50

necessary, the filing of amended Returns) and the amount of any such Tax benefit
actually realized after taking into account all of Indemnitor's and each
Indemnified Person's items of income, gain, deduction or loss (and any Tax
attributes) and the Tax effect of the indemnification payment hereunder shall
reduce Indemnitor's liability to indemnify an Indemnified Person under this
Section 10.2. Any dispute regarding the calculation of the Indemnified Person's
Tax benefit shall be referred to a mutually acceptable independent accounting
firm for final resolution.

     10.3 Notification and Defense of Claims.

          (a) Notification. The "INDEMNIFIED PERSONS" (referred to hereinafter
as the Purchaser Indemnified Persons or the Seller Indemnified Persons, as the
case may be) will give written notice to the "INDEMNITORS" (referred to
hereinafter as Seller, in the case of indemnifications pursuant to Section
10.2(a) and Purchaser, in the case of indemnifications pursuant to Section
10.2(b)) of any claim for Losses for which the Indemnified Persons claim a right
of indemnification under Section 10.2 (an "INDEMNIFICATION NOTICE"); provided,
however, that if the Indemnified Persons have received from any third party
actual notice of any actual or threatened demand, claim, action, suit,
proceeding or investigation by such third party (a "THIRD PARTY CLAIM"), then
the Indemnified Persons shall provide the Indemnification Notice to the
Indemnitors within ten (10) days of receiving such actual notice; and provided,
further, that no failure to so notify the Indemnitors of a Third Party Claim
will relieve the Indemnitees of any obligation to indemnify the Indemnified
Persons unless and except to the extent that such failure to so notify
prejudices the position of the Indemnitors in responding to such Third Party
Claim. The Indemnification Notice shall include:

               (i) A summary description of the facts giving rise to any
indemnification provided for in Section 10.2 (with such material detail and
documents related thereto as are then reasonably available to the Indemnified
Persons), and will specify the estimated amount of the Loss for which
indemnification is claimed, to the extent known to the Indemnified Persons; and

               (ii) If the facts giving rise to any indemnification provided for
in Section 10.2 involve a Third Party Claim, then the Indemnified Persons shall
indicate whether they have elected (1) to tender to the Indemnitors the defense
of such Third Party Claim through counsel of the Indemnitors' own choosing,
subject to the terms of Section 10.3(d) or 10.3(e), as the case may be, or (2)
to assume the defense of any such Third Party Claim through counsel of the
Indemnified Persons' own choosing; provided, however, that the Indemnified
Person shall so tender such defense if the Third Party Claim is solely for money
damages or, where Seller is the Indemnitor, will have no continuing effect in
any material respect on the business of the Company.

          (b) Response. The Indemnitors will have thirty (30) days following
delivery of the Indemnification Notice to make such investigation of the claim
as they deem necessary or desirable. On or prior to the expiration of such
30-day period, the Indemnitors will, by written notice to the Indemnified
Persons (a "RESPONSE NOTICE"):



                                      -45-
<PAGE>   51

               (i) Either (1) admit liability in whole, (2) admit that the claim
is covered by Section 10.2 but dispute the amount of the claim, or (3) dispute
that any amount of the claim is covered; and

               (ii) If the defense of a Third Party Claim has been tendered to
the Indemnitors pursuant to Section 10.3(a)(ii), indicate whether the
Indemnitors will assume or decline the tendered defense.

The failure of the Indemnitors to deliver to the Indemnified Persons a timely
Response Notice in accordance with this Section 10.3(b) will be deemed a denial
that any amount is covered and a decline to assume the tendered defense of a
Third Party Claim, if such defense has been tendered.

          (c) Indemnity Disputes. If the Indemnitors dispute the amount of the
claim or dispute that the claim is covered by Section 10.2, or if any other
dispute arises with respect to this Article X, then the Indemnitors and the
Indemnified Persons will use their best efforts to resolve such dispute. In the
event the Indemnitors and the Indemnified Persons resolve the dispute, they will
both execute a memorandum setting forth such resolution. In the event the
Indemnitors and the Indemnified Persons are unable to resolve such dispute
within forty-five (45) days from the Indemnified Persons' receipt of the
Response Notice pursuant to Section 10.3(b), the Indemnitors and the Indemnified
Persons will be entitled to initiate legal proceedings in order to resolve such
dispute.

          (d) Defense by Indemnitors. If the defense of a Third Party Claim is
tendered by the Indemnified Persons to the Indemnitors pursuant to Section
10.3(a)(ii) and is subsequently assumed by the Indemnitors, the Indemnified
Persons will be entitled, at their own expense, to participate in such
settlement or defense through counsel chosen by the Indemnified Persons. If the
Indemnitors assume the defense of the Third Party Claim, they will take steps
reasonably necessary in the defense or settlement of the Third Party Claim and
will hold the Indemnified Persons harmless from and against all Losses (other
than the Indemnified Persons' expenses of participation in such defense or
settlement and except as limited by Section 10.4) caused by or arising out of
any settlement thereof or any judgment in connection therewith. The Indemnitor
may not, in the defense of any Third Party Claim they assume, except with the
written consent of the Indemnified Persons, consent to the entry of any judgment
or enter into any settlement (i) which does not include as an unconditional term
thereof the giving to the Indemnified Persons by the third party of a full and
final release from all liability in respect of such Third Party Claim, (ii)
which will limit, restrict or otherwise affect the right of the Indemnified
Persons to carry on or conduct business (then or in the future), or require any
payment to be made by the Indemnified Persons or limit, restrict, make more
expensive or less profitable or otherwise adversely affect the manner in which
the Indemnified Persons carry on or conduct business (then or in the future) or
(iii) under which the amount of settlement or judgment against the Indemnified
Persons exceeds the amount of indemnification for such Third Party Claim then
available to the Indemnified Persons from the Indemnitors.

          (e) Defense by Indemnified Persons. If the Indemnitors do not assume
the defense of a Third Party Claim pursuant to Section 10.3(b), or if the
Indemnified Persons assume the defense of any such Third Party Claim pursuant to
Section 10.3(a)(ii)(2), then the Indemnified



                                      -46-
<PAGE>   52

Persons will take steps reasonably necessary in the defense or settlement of the
Third Party Claim. In such case, the Indemnified Persons may settle such Third
Party Claim on such terms as the Indemnified Persons reasonably deem
appropriate, and the Indemnitors will promptly pay the Indemnified Persons for
the Losses incurred as a result of such settlement for which the Indemnified
Persons are entitled to be indemnified. If no such settlement of such Third
Party Claim is made, the Indemnitors will promptly pay the Indemnified Persons
for the Losses arising out of any judgment rendered with respect to such Third
Party Claim for which the Indemnified Persons are entitled to be indemnified;
provided, however, that if such judgment is appealable and the Indemnified
Persons notify the Indemnitors of their intention not to appeal, the Indemnitors
may prosecute such appeal, at their sole cost and expense, subject to the terms
set forth in this Article X. Notwithstanding anything in this Article X to the
contrary, (i) the Indemnitors shall not be responsible for the fees, costs or
expenses of the Indemnified Persons in excess of such fees, costs or expenses
which are reasonable, and (ii) if the Indemnified Persons elect to assume the
defense of any Third Party Claim, and if the Indemnified Persons then enter into
a settlement or consent to a judgment in respect of such Third Party Claim
without the approval of the Indemnitors (which approval will not unreasonably be
withheld), then the amount of such settlement or judgment shall not be
determinative of the amount of the Loss against which the Indemnified Persons
are entitled to indemnification under this Article X. In connection with any
settlement entered into by the Indemnified Persons and approved by the
Indemnitors or, in the absence of such approval, the final determination that
such settlement constitutes Losses for which the Indemnitors are liable
hereunder, the Indemnified Persons shall grant to the Indemnitors an
unconditional release in connection with the specific Losses to which such
settlement relates, contingent upon payment by the Indemnitors of the amounts
required by this Article X (which amounts shall be specified in such release).

               (i) If there shall be any conflicts between the provisions of
this Section 10.3 and Section 6.11(c) (relating to Tax contests), the provisions
of Section 6.11(c) shall control with respect to Tax contests.

     10.4 Order of Payment; Exclusion and Limitation of Liability.
Notwithstanding the foregoing Sections 10.1 through 10.3, the following
provisions shall apply in the event the Purchaser Indemnified Persons incur any
Losses covered by Section 10.2(a).

          (a) Limitation of Liability. The amount of any Loss against which the
Purchaser Indemnified Persons are entitled to indemnification under Sections
10.2(a)(i) and 10.2(a)(ii) shall be limited to $20,000,000; provided, however,
that such limitation shall not apply in the case of actual fraud by Seller,
claims under Section 10(2)(a)(iii) in respect to Excluded Liabilities, or claims
under Section 10.2(a)(iv) in respect of covenants set forth in Section 6.11
(relating to Taxes).

          (b) De Minimus Losses. The Purchaser Indemnified Persons shall not be
entitled to make a claim for indemnification under Section 10.2(a)(i) or
10.2(a)(ii) until the amount of Losses suffered by the Purchaser Indemnified
Persons exceeds $2,500,000.

          (c) Non-Exclusion of Amounts Below Material Adverse Effect. The
parties agree that any materiality or other qualifier included in any
representation, warranty, covenant or obligation of Seller shall be taken into
consideration in determining whether there is an inaccuracy or



                                      -47-
<PAGE>   53

breach referred to in this Article X. In addition, the parties agree that once
there has been an occurrence of an inaccuracy or breach referred to in this
Article X, then the amount of Losses incurred by any Purchaser Indemnified
Person in connection with or arising from such particular occurrence for which
such Purchaser Indemnified Person may be entitled to indemnification hereunder
shall be determined without regard to any materiality qualifier included in such
representation, warranty, covenant or obligation (including any requirement in a
representation, warranty, covenant or obligation that an event or fact be
material or have a Material Adverse Effect).

          (d) Indemnification Payments as Purchase Price Adjustment. Purchaser
and Seller agree that, for purposes of computing the amount of any
indemnification payment under this Article X, any such indemnification payment
shall be treated as an adjustment to the Purchase Price for all Tax purposes.

     10.5 Miscellaneous.

          (a) In any case where an Indemnified Person recovers from third
Persons any amount in respect of a matter with respect to which an Indemnitor
has indemnified it pursuant to this Article X, such Indemnified Person shall
promptly pay over to the Indemnitor the amount so recovered (after deducting
therefrom the full amount of the expenses incurred by it in procuring such
recovery), but not in excess of the sum of (i) any amount previously so paid by
the Indemnitor to or on behalf of the Indemnified Person in respect of such
matter and (ii) any amount expended by the Indemnitor in pursuing or defending
any claim arising out of such matter.

          (b) In the event that Seller is conducting any defense against a third
Person claim for which a Purchaser Indemnified Person has sought indemnification
pursuant to Section 10.2(a), expenses incurred by Seller in connection
therewith, including legal costs and expenses, shall constitute Losses for
purposes of determining the maximum aggregate amount to be paid by Seller
pursuant to this Article X.

          (c) Each of the parties agrees to take all reasonable steps to
mitigate their respective Losses and Expenses upon and after becoming aware of
any event or condition that could reasonably be expected to give rise to any
Losses and Expenses that are indemnifiable hereunder.

     "LOSSES" means any and all out-of-pocket losses, costs, settlement
payments, awards, judgments, fines, penalties, damages, expenses, deficiencies
or other charges, it being understood that Losses shall not include
consequential or opportunity cost damages of any kind or the loss of anticipated
or future business or profits, except to the extent such damages have been
recovered by a third Person and are the subject of a third Person claim for
which indemnification is available under the terms of Article X.

          (d) Except for remedies that cannot be waived as a matter of law and
injunctive and provisional relief (including, but not limited to, specific
performance), if the Closing occurs, this Article X shall be the exclusive
remedy for breaches of this Agreement (including any covenant, obligation,
representation or warranty contained in this Agreement or in any certificate
delivered pursuant to this Agreement) or otherwise in respect of the
transactions contemplated hereby.

                                      -48-
<PAGE>   54

                                   ARTICLE XI

                               GENERAL PROVISIONS

     11.1 Survival of Representations, Warranties and Covenants. All Seller
Group and any Seller Group Member representations, warranties, and covenants in
this Agreement or in any instrument delivered pursuant to this Agreement shall
survive the consummation of the Merger through the period during which claims
for indemnification may be made pursuant to Article X (at which time all
representations, warranties and covenants shall terminate) (except to the extent
that survival is necessary to resolve unsatisfied claims for indemnification
timely made in accordance herewith).

     11.2 Notices. All notices and other communications hereunder shall be in
writing and shall be deemed given if delivered personally or by commercial
delivery service, or mailed by registered or certified mail (return receipt
requested) to the parties at the following addresses (or at such other address
for a party as shall be specified by like notice):

          (a) if to Purchaser or Merger Sub, to:

              infoUSA Inc.
              5711 South 86 Circle
              Omaha, Nebraska 68127
              Attention:  Vinod Gupta
              Telephone No.:  (402) 593-4500

              with a copy to:

              Wilson Sonsini Goodrich & Rosati
              650 Page Mill Road
              Palo Alto, California 94304-1050
              Attention:  Francis S. Currie, Esq.
              Telephone No.:  (415) 493-9300

          (b) if to any Seller Group Member, to:

              First Data Corporation
              6200 S. Quebec
              Englewood, Colorado 80111
              Attention:  Chief Executive Officer




                                      -49-
<PAGE>   55

              with a copy to:

              First Data Corporation
              6200 S. Quebec
              Englewood, Colorado 80111
              Attention:  General Counsel - Integrated Services Division

              and a copy to:

              Sidley & Austin
              One First National Plaza
              Chicago, Illinois  60603
              Attention:  David Zampa, Esq.
              Telephone:  (312) 853-4573

     11.3 Interpretation. Wherever the phrases "knowledge of each Seller Group
Member," "knowledge of the Company," or any similar knowledge qualification
phrase is sued in this Agreement, such phrase shall mean, as to any particular
matter, the current, actual knowledge of the following persons after due
inquiry: Bob Myers, Scot Silverglate, Debra Hagge, Michael Moreale and Tom
Schneider. The words "include" "includes" and "including" when used herein shall
be deemed in each case to be followed by the words "without limitation" The
table of contents and headings contained in this Agreement are for reference
purposes only and shall not affect in any way the meaning or interpretation of
this Agreement. The Schedules and Exhibits referred to herein shall be construed
with and as an integral part of this Agreement to the same extent as if they
were set forth verbatim herein. Disclosure of any fact or item in any Schedule
hereto referenced by a particular section in this Agreement shall be deemed to
have been disclosed with respect to every other section in this Agreement;
provided that information relevant to such other sections appear therein; and,
provided, further, that Seller shall make a good faith effort to include any
fact or item in all relevant Schedules or clear cross-references to the Schedule
where such fact or item is disclosed. Neither the specification of any dollar
amount in any representation or warranty contained in this Agreement nor the
inclusion of any specific item in any Schedule hereto is intended to imply that
such amount, or higher or lower amounts, or the item so included or other items,
are or are not material, and no party shall use the fact of the setting forth of
any such amount or the inclusion of any such item in any dispute or controversy
between the parties as to whether any obligation, item or matter not described
herein or included in any Schedule is or is not material for purposes of this
Agreement. Unless this Agreement specifically provides otherwise, neither the
specification of any item or matter in any representation or warranty contained
in this Agreement nor the inclusion of any specific item in any Schedule hereto
is intended to imply that such item or matter, or other items or matters, are or
are not in the ordinary course of business, and no party shall use the fact of
the setting forth or the inclusion of any such item or matter in any dispute or
controversy between the parties as to whether any obligation, item or matter not
described herein or included in any Schedule is or is not in the ordinary course
of business for purposes of this Agreement. Seller may, from time to time prior
to or at the Closing, by notice in accordance with the terms of this Agreement,
supplement,


                                      -50-
<PAGE>   56

amend or create any Schedule, in order to add information or correct previously
supplied information. No such amendment shall be evidence, in and of itself,
that the representations and warranties in the corresponding section are no
longer true and correct in all material respects. It is specifically agreed that
such Schedules may be amended to add immaterial, as well as material, items
thereto; provided, however, that no such supplemental, amended or additional
Schedule shall be deemed to cure any breach for purposes of this Agreement.

     11.4 Access to Records after Closing.

          (a) For a period of six years after the Closing Date, Seller and their
representatives shall have reasonable access to all of the books and records of
the Company to the extent that such access may reasonably be required by Seller
in connection with matters relating to or affected by the operations of the
Company prior to the Closing Date. Such access shall be afforded by Purchaser
upon receipt of reasonable advance notice and during normal business hours.
Seller shall be solely responsible for any costs or expenses incurred by it
pursuant to this Section 13.6(a). If Purchaser or the Company shall desire to
dispose of any of such books and records prior to the expiration of such
six-year period, Purchaser shall, prior to such disposition, give Seller a
reasonable opportunity, at Seller's expense, to segregate and remove such books
and records as Seller may select.

          (b) For a period of six years after the Closing Date, Purchaser and
its representatives shall have reasonable access to all of the books and records
relating to the Company which Seller or any of its Affiliates may retain after
the Closing Date. Such access shall be afforded by Seller and its Affiliates
upon receipt of reasonable advance notice and during normal business hours.
Purchaser shall be solely responsible for any costs and expenses incurred by it
pursuant to this Section 13.6(b). If Seller or any of its Affiliates shall
desire to dispose of any of such books and records prior to the expiration of
such six-year period, Seller shall, prior to such disposition, give Purchaser a
reasonable opportunity, at Purchaser's expense, to segregate and remove such
books and records as Purchaser may select.

     11.5 Counterparts. This Agreement may be executed in one or more
counterparts, all of which shall be considered one and the same agreement and
shall become effective when one or more counterparts have been signed by each of
the parties and delivered to the other party, it being understood that all
parties need not sign the same counterpart.

     11.6 Entire Agreement; Assignment. This Agreement, the Seller Group
Disclosure Schedules and Exhibits hereto, and the documents and instruments and
other agreements among the parties hereto referenced herein and the
Confidentiality Agreement between Seller Parent and Purchaser entered into on
March 31, 1999: (a) constitute the entire agreement among the parties with
respect to the subject matter hereof and supersede all prior agreements and
understandings, both written and oral, among the parties with respect to the
subject matter hereof; (b) are not intended to confer upon any other person any
rights or remedies hereunder; and (c) shall not be assigned by operation of law
or otherwise except as otherwise specifically provided, except that Purchaser
and Merger Sub may assign their respective rights and delegate their respective
obligations hereunder to their respective Affiliates or, if the Purchaser has
received a notice of a default or an event of default



                                      -51-
<PAGE>   57

from the banks and lending institutions providing the Debt Financing, to such
banks and lending institutions.

     11.7 Severability. In the event that any provision of this Agreement or the
application thereof, becomes or is declared by a court of competent jurisdiction
to be illegal, void or unenforceable, the remainder of this Agreement will
continue in full force and effect and the application of such provision to other
persons or circumstances will be interpreted so as reasonably to effect the
intent of the parties hereto. The parties further agree to replace such void or
unenforceable provision of this Agreement with a valid and enforceable provision
that will achieve, to the extent possible, the economic, business and other
purposes of such void or unenforceable provision.

     11.8 Other Remedies. Except as otherwise provided herein, any and all
remedies herein expressly conferred upon a party will be deemed cumulative with
and not exclusive of any other remedy conferred hereby, or by law or equity upon
such party, and the exercise by a party of any one remedy will not preclude the
exercise of any other remedy.

     11.9 Governing Law. Except to the extent that Delaware General Corporation
Law is mandatorily applicable to the Merger, this Agreement shall be governed by
and construed in accordance with the laws of the State of New York, regardless
of the laws that might otherwise govern under applicable principles of conflicts
of laws thereof.

     11.10 Specific Performance. The parties hereto agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached. It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions hereof in any court of the United States
or any state having jurisdiction, this being in addition to any other remedy to
which they are entitled at law or in equity.

                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]


                                      -52-
<PAGE>   58





     IN WITNESS WHEREOF, Purchaser, Merger Sub and Seller Group have caused this
Agreement to be signed by their duly authorized respective officers, all as of
the date first written above.

<TABLE>
<S>                                                           <C>
INFOUSA INC.                                                  FIRST DATA CORPORATION


By:                                                           By:
    -------------------------------------------------             ----------------------------------------------------

Name:                                                         Name:
      -----------------------------------------------               --------------------------------------------------

Title:                                                        Title:
       ----------------------------------------------                -------------------------------------------------



FIRST DATA INFORMATION                                        DONNELLEY MARKETING HOLDINGS,
MANAGEMENT GROUP, INC.                                        INC.

By:                                                           By:
    -------------------------------------------------             ----------------------------------------------------

Name:                                                         Name:
      -----------------------------------------------               --------------------------------------------------

Title:                                                        Title:
       ----------------------------------------------                -------------------------------------------------



HUGO ACQUISITION CORPORATION                                  DM HOLDINGS, INC.


By:                                                           By:
    -------------------------------------------------             ----------------------------------------------------

Name:                                                         Name:
      -----------------------------------------------               --------------------------------------------------

Title:                                                        Title:
       ----------------------------------------------                -------------------------------------------------


                                                              DONNELLEY MARKETING, INC.

                                                              By:
                                                                  ----------------------------------------------------

                                                              Name:
                                                                    --------------------------------------------------

                                                              Title:
                                                                     -------------------------------------------------
</TABLE>


                  [SIGNATURE PAGE TO REORGANIZATION AGREEMENT]

<PAGE>   59



                                    EXHIBIT A

                              EXCLUDED LIABILITIES



1.   All liabilities related to the closure of Houston office of the Company
     (including the executive officers of the Company and their staff located
     there).

2.   All liabilities related to the facilities of the Company located in Nevada,
     IA, including their closure.

3.   All liabilities related to the lease of the Naperville, IL, facility of the
     Company and the termination of the Employees identified in Attachment A-1,
     other than the Company's sublease of 14,000 square feet at such facility.

4.   Liabilities excluded pursuant to Sections 6.08.




<PAGE>   60




                                 ATTACHMENT A-1

                              EXCLUDED LIABILITIES



                                   John Lynch
                                  David Pochyly
                                 Christy Kerwin
                                  Tom Schneider
                                    Jane Piro
                                   Paul Breen
                                 Theresa Shoaff
                                   Sheri Kuntz
                                   Kim Crabec
                                Zisa Marcotullio
                                  Maryln Graham
                                  Paul Hunnell
                                    Judy Haas
                                Peggy Weisnewsky
                                 Alice Palacios
                                 Heather Berndt
                                  Osmond Joseph
                                  Mylene Vongy
                                  Pritam Bakshi
                                   Pam Littman
                                   Sally Kabbe
                                   Glady Jose


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