AVCO FINANCIAL SERVICES INC
424B3, 1994-08-19
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
 
PRICING SUPPLEMENT NO. 10, DATED AUGUST 12, 1994  RULE 424(B)(3)
                                                  FILE NO. 33-50547
(TO PROSPECTUS DATED OCTOBER 22, 1993 AND
PROSPECTUS SUPPLEMENT DATED NOVEMBER 12, 1993)
 
                         AVCO FINANCIAL SERVICES, INC.
 
                          MEDIUM-TERM NOTES, SERIES E
                                (FLOATING RATE)
- --------------------------------------------------------------------------------
 
<TABLE>
<S>                                        <C>
Trade Date: August 12, 1994                Initial Interest Rate:  Determined as if the Original
Original Issue Date: August 19, 1994       Issue Date were an Interest Reset Date
Principal Amount: $50,000,000              Base Rate:  / / CD Rate  /X/ Commercial Paper Rate
                                                       / / Federal Funds Rate
Issue Price: See below                                 / / LIBOR-Reuters  / / LIBOR-Telerate
Maturity Date: August 21, 1995                         / / Treasury Rate  / / Other (see
Form:  /X/ Book-Entry  / / Certificated    attached)
                                           Interest Reset Period:
                                           / / Daily  / / Weekly  /X/ Monthly
                                           / / Quarterly  / / Semi-Annually
                                           / / Annually
                                           Interest Reset Dates:  Third Wednesday of each month
                                           Interest Payment Period:  Monthly
                                           Interest Payment Dates:  Third Wednesday of each month,
                                                                    beginning on 9/21/94
                                           Index Maturity:  One Month
                                           Spread (+/-):  -5 basis points
                                           Spread Multiplier:  N/A
                                           Maximum Interest Rate:  N/A
                                           Minimum Interest Rate:  N/A
</TABLE>
 
- --------------------------------------------------------------------------------
 
Redemption:
 
  /X/ The Notes cannot be redeemed prior to maturity
  / / The Notes may be redeemed prior to maturity
 
<TABLE>
<CAPTION>
    REDEMPTION             REDEMPTION
     DATE(S)                PRICE(S)
- ----------------------------------------------
<S>               <C>                            <C>
</TABLE>
 
Repayment:
 
  /X/ The Notes cannot be repaid prior to maturity
  / / The Notes can be repaid prior to maturity at the option of the holder of
the Note
 
<TABLE>
<CAPTION>
    REPAYMENT              REPAYMENT
     DATE(S)                PRICE(S)
- ----------------------------------------------
<S>               <C>                            <C>
</TABLE>
 
Original Issue Discount Note:  / / Yes    /X/ No
     Total Amount of OID:
     Yield to Maturity:
     Initial Accrual Period:
- --------------------------------------------------------------------------------
 
Agent:  / / Merrill Lynch & Co.
            /X/ Morgan Stanley & Co. Incorporated
                / / Salomon Brothers Inc
                    / / Other:
 
Agent acting in the capacity as indicated below:
 
            / / Agent                     /X/ Principal
 
If as principal:
 
            /X/ The Notes are being offered at varying prices related to
                prevailing market prices at the time of resale. Morgan Stanley &
                Co. Incorporated purchased the Notes at 99.9509% of principal
                amount.
 
            / / The Notes are being offered at a fixed initial public offering
                price of   % of principal amount.
- --------------------------------------------------------------------------------


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