INFONOW CORP /
DEF 14A, 2000-03-27
COMPUTERS & PERIPHERAL EQUIPMENT & SOFTWARE
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                               INFONOW CORPORATION
                        1875 Lawrence Street, Suite 1100
                                Denver, CO 80202


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD APRIL 21, 2000

NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of InfoNow
Corporation, a Delaware corporation ("InfoNow" or the "Company"), will be held
on April 21, 2000 at InfoNow's corporate offices, 1875 Lawrence Street, Suite
1100, Denver, Colorado at 3:00 p.m. local time. The items of business, all of
which are more completely set forth in the accompanying proxy statement, are:

1.   Election of four (4) directors to serve until the next Annual Meeting of
     Stockholders, or until their successors are elected and qualified.
2.   Approval of the 1999 Stock Option Plan.
3.   Ratification of the appointment of auditors.
4.   Such other matters as may properly come before the meeting.

The Board of Directors has fixed the close of business on March 8, 2000 as the
record date for the determination of stockholders entitled to notice of and to
vote at the Annual Meeting and at any adjournments thereof. All stockholders are
cordially invited to attend the Annual Meeting but only stockholders of record
are entitled to notice of and to vote at the Annual Meeting. A list of such
stockholders will be available for inspection at InfoNow during ordinary
business hours for the ten-day period prior to the Annual Meeting.

In order for the proposals listed above to be approved, each proposal must be
approved by the affirmative vote of holders of a majority of shares, voting as a
group.

                                     BY ORDER OF THE BOARD OF DIRECTORS

                                     /s/ Kevin D. Andrew

                                     Kevin D. Andrew
                                     Secretary of the Company

                                     March 27, 2000

WHETHER YOU PLAN TO ATTEND THE ANNUAL MEETING OR NOT, IT IS IMPORTANT THAT YOU
PROMPTLY COMPLETE, SIGN, DATE AND RETURN THE ENCLOSED PROXY CARD, OR VOTE VIA
THE INTERNET OR BY TELEPHONE IN ACCORDANCE WITH THE INSTRUCTIONS SET FORTH ON
THE CARD. THIS WILL ENSURE A QUORUM AT THE ANNUAL MEETING AND AVOID ADDITONAL
EXPENSE TO THE COMPANY FOR FURTHER SOLICITATION. YOUR PROXY MAY BE REVOKED AT
ANY TIME BEFORE IT IS VOTED.



<PAGE>


                               INFONOW CORPORATION
                        1875 Lawrence Street, Suite 1100
                                Denver, CO 80202

                                 PROXY STATEMENT
                         ANNUAL MEETING OF STOCKHOLDERS

                                 April 21, 2000

                             SOLICITATION OF PROXIES

     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of InfoNow Corporation (the "Board"), a
Delaware corporation ("InfoNow" or the "Company"), for use at the Annual Meeting
of Stockholders of the Company to be held on April 21, 2000 at 3:00 p.m. local
time, at the Company's offices, 1875 Lawrence Street, Suite 1100, Denver,
Colorado, and at any and all adjournments of such meeting.

     If the enclosed Proxy Card is properly executed and returned in time to be
voted at the meeting, the shares of Common Stock represented will be voted in
accordance with the instructions contained therein. Executed proxies that
contain no instructions will be voted FOR each of the proposals described
herein. Abstentions (proxies not returned) and broker non-votes will be treated
as Stockholders absent from the Annual Meeting and will not be included in vote
totals. The proxies will be tabulated and votes counted by American Securities
Transfer & Trust, Inc. It is anticipated that this Proxy Statement and the
accompanying Proxy Card will be mailed to the Company's Stockholders on or about
March 27, 2000.

     Stockholders who execute proxies for the Annual Meeting may revoke their
proxies at any time prior to their exercise by delivering written notice of
revocation to the Company, by delivering a duly executed Proxy Card bearing a
later date, or by attending the meeting and voting in person.

     The costs of the meeting, including the costs of preparing and mailing the
Proxy Statement and Proxy, will be borne by the Company. Additionally, the
Company may use the services of its directors, officers and employees to solicit
proxies, personally or by telephone, but at no additional salary or
compensation. The Company will also request banks, brokers, and others who hold
shares of common stock of the Company in nominee names to distribute proxy
soliciting materials to beneficial owners, and will reimburse such banks and
brokers for reasonable out-of-pocket expenses which they may incur in so doing.

                            OUTSTANDING CAPITAL STOCK

     The record date for Stockholders entitled to vote at the Annual Meeting is
March 8, 2000. At the close of business on that day, there were 7,247,614 shares
of common stock, par value $0.001 per share, (the "Common Stock") of the Company
outstanding and entitled to vote at the meeting and 250,000 shares of Series B
preferred stock, $0.001 par value per share, of the Company ("Preferred Stock")
outstanding and entitled to vote at the meeting. ( The Common Stock and
Preferred Stock shall be referred to collectively as the "Stock" in this Proxy
Statement).

                               QUORUM AND VOTING

     The presence, in person or by proxy, of the holders of a majority of the
outstanding Stock is necessary to constitute a quorum for each matter voted upon
at the Annual Meeting. In deciding all questions, a holder of Common Stock is
entitled to one vote, in person or by proxy, for each share held in his or her
name on the record date. A holder of Preferred Stock is entitled to one vote per
share of Common Stock into which each share of Preferred Stock is convertible.
As of March 8, 2000, the outstanding shares of Preferred Stock were convertible
into 950,570 shares of Common Stock. Abstentions and broker non-votes, if any,
will not be included in vote totals and, as such, will have no effect on any
proposal.

<PAGE>


                        ACTION TO BE TAKEN AT THE MEETING

     The accompanying proxy, unless the Stockholder otherwise specifies in the
proxy, will be voted (i) FOR the approval of the 1999 Stock Option Plan, (ii)
FOR the election of each of the four nominees named herein for the office of
director, (iii) FOR the selection of Deloitte & Touche, LLP, independent public
accountants, as the auditors of the Company for the fiscal year ending December
31, 2000, and (iv) at the discretion of the proxy holders, on any other matter
that may properly come before the meeting or any adjournment thereof.

     Where Stockholders have appropriately specified how their proxies are to be
voted, they will be voted in accordance with such instructions. If any other
matter of business is properly brought before the meeting, the proxy holders may
vote the proxies on such matters at their discretion. The directors do not know
of any such other matter or business.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table and notes set forth as of March 8, 2000, the number of
shares of the Company's outstanding voting securities beneficially owned by (i)
the Company's Chief Executive Officer and by the next four highest compensated
executive officers who were serving as executive officers at the end of the 1999
fiscal year whose individual total cash compensation for the 1999 fiscal year
exceeded $100,000 (the "Named Executive Officers"), (ii) each director and
nominee for director of the Company, (iii) all executive officers and directors
of the Company as a group and (iv) each person or group of persons known by the
Company to beneficially own more than five percent (5%) of the outstanding
voting securities of the Company. All information is taken from or based upon
ownership filings made by such persons with the Commission or upon information
provided by such persons to the Company.
<TABLE>
<CAPTION>


                                      Amount and                                 Shares Beneficially
                                      Nature of          Percent of Class        Owned Which May be
Name and Address of                   Beneficial           Beneficially          Acquired Within 60
Beneficial Owner                      Ownership              Owned(2)                  Days(3)
- -------------------------------     ---------------      ------------------     ----------------------

Officers and Directors(1):

<S>                                   <C>                       <C>                    <C>
Michael W. Johnson                    1,345,759                 14.7%                  1,032,323
W. Brad Browning                        339,500                  4.0%                    270,833
Duane Wentworth                          20,000                  0.2%                     20,000
Michael D. Basch                        120,786                  1.5%                    112,361
Stuart Fullinwider                      353,333                  4.1%                     13,333
Kevin D. Andrew                         195,391                  2.3%                    177,613
Donald Kark                             182,111                  2.2%                    182,111

All Officers and Directors as
a Group (9 persons):                  2,590,019                 25.9%                  1,856,213

Principal Stockholders:

Donald E. Cohen(4)                      541,995                  6.6%                     66,995

Nahum Rand                              391,577(5)               4.8%                     60,333
2200 Sacramento #105
San Francisco, CA  94115

Putnam Investments                      950,570(6)              11.7%                    950,570
7 Shattuck Road
Andover, MA 01810-2450

Putnam OTC and Emerging
Growth Fund                             760,456(7)               9.3%                    760,456
7 Shattuck Road
Andover, MA 01810-2450
</TABLE>


                                       3

<PAGE>

- --------------

(1)  Unless otherwise indicated, address of record is 1875 Lawrence St., Ste.
     1100, Denver, CO 80202.
(2)  Beneficial ownership is determined in accordance with the rules of the
     Commission, and generally includes voting power and/or investment power
     with respect to securities. Shares of Common Stock subject to options or
     warrants which are currently exercisable or exercisable within 60 days are
     deemed outstanding for computing the percentage of the person holding such
     options or warrants but are not deemed outstanding for computing the
     percentage of any other person. Except as indicated by footnote, the
     Company understands that the persons named in the table above have sole
     voting and investment power with respect to all shares of Common Stock
     shown as beneficially owned by them.
(3)  Represents the number of common shares set forth in column 1 that the
     beneficial owner has the right to obtain through the exercise of warrants
     or options that are currently exercisable or that are exercisable within
     the next 60 days from March 8, 2000.
(4)  Mr. Cohen resigned as a director effective January 31, 2000.
(5)  Includes 125,000 shares of common stock held by the Rand Family Trust. Mr.
     Rand and his wife Jane Rand are the trustees of the trust and have sole
     voting and disposition power of the Trust.
(6)  Represents on an as-converted to Common Stock basis 200,000 shares of
     Series B Preferred Stock held by Putnam OTC and Emerging Growth Fund, and
     50,000 shares of Series B Preferred Stock held by Putnam Emerging
     Information Sciences Fund.
(7)   Represents  200,000 shares of Series B Preferred  Stock on an as-converted
      to Common Stock basis. Putnam OTC and Emerging Growth Fund is managed by a
      subsidiary of Putnam Investments who also beneficially owns such shares.

                                   PROPOSAL 1
                              ELECTION OF DIRECTORS
Nominees

     Pursuant to the Bylaws of the Company, the authorized number of directors
of the Company has been set at five. The Board has nominated four persons to be
directors and four directors are to be elected at the meeting. Each nominee will
be elected to hold office until the next annual meeting of Stockholders or until
his successor is elected and qualified. Proxy holders will not be able to vote
the proxies held by them for more than four persons. If a quorum is present, the
four nominees having the highest number of votes cast in favor of their election
will be elected. Should any nominee become unable or unwilling to accept
nomination or election, the proxy holders may vote the proxies for the election,
in his stead, of any other person the Board may recommend. Each nominee has
expressed his intention to serve the entire term for which election is sought.

THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS THAT  STOCKHOLDERS VOTE FOR EACH
NOMINEE FOR THE BOARD OF DIRECTORS.

     The Board of Directors' nominees for the office of director are as follows:

     Michael W. Johnson, 38, has been Chief Executive Officer and President and
a director of the Company since October 1995. In September of 1998, Mr. Johnson
was elected Chairman of the Board. From 1990 to October 1995, Mr. Johnson was a
consultant with McKinsey & Company, an international management consulting firm,
where he served leading technology companies in the United States and Europe on
issues of growth, strategy, customer service, and mergers and acquisitions. Mr.
Johnson received a Bachelor of Science degree in Applied and Engineering
Physics, and a Bachelors of Arts degree in English from Cornell University, a
Diplome from Universite de Paris, and a Masters of Business Administration
degree from Stanford University Graduate School of Business.

     Duane Wentworth, 70, has been a director since July 1997 and has served as
a management consultant to various businesses since 1992. Mr. Wentworth has over
41 years of business experience, including serving in management positions with
IBM and Control Data. During his tenure at Control Data, from 1976 to 1982, he
was responsible for the formation of Professional Services division, which
provided world-wide consulting services for Control Data. Mr. Wentworth has also
served as chairman and owner of Data Decisions, Inc., a supplier of specialized
data processing services. Mr. Wentworth is a member of the Audit and
Compensation Committees.

                                       4

<PAGE>


     Michael Basch, 61, has been a director since February 1998 and was elected
Vice President of Marketing and Sales for the Company in September 1998. In
July, 1999, Mr. Basch was appointed Vice President of Business Development.
Prior to joining the Company Mr. Basch founded and served as President of
Service Impact since 1989 which was established to advance the art, science and
practice of leadership. Mr. Basch was Senior Vice President and a founding
officer of Federal Express Corporation, for the first ten years of its
existence, from 1972 to 1982. During his tenure at Federal Express, Mr. Basch
established and led a number of key functions, including Sales, Customer
Service, Personnel, Corporate Development, the Federal Express Southern
Division, PartsBank, and Hub Distribution Services. He also conceived of the
Federal Express tracking and tracing system and designed, built and managed the
$100 million Superhub, which remains the largest system of its kind in the
world. Mr. Basch is a member of the Audit Committee.

     Stuart Fullinwider, 42, has been a director since August 1998. Mr.
Fullinwider has been a private investor since 1997. Mr. Fullinwider brings more
than 10 years experience in strategic and tactical planning, technology,
accounting and developing infrastructure for high growth companies. From 1992
until 1997, Mr. Fullinwider was with Boston Chicken as Senior Vice President and
developed a support services group which provided accounting and administrative
services to Boston Chicken, Einstein/Noah's, their franchisees and 1800
restaurants. Mr. Fullinwider was Director of Strategic Technologies with
Blockbuster Entertainment Corp from 1989 to 1992, and served as Audit Manager in
his 10 years with Arthur Andersen, LLC.

     Messrs. Johnson, Wentworth, Basch and Fullinwider currently serve on the
Company's Board. Directors are elected annually to serve until the next annual
meeting of Stockholders or until their successors are duly elected.

     With the resignation of Mr. Cohen effective January 31, 2000, the Board
formed a nominating committee consisting of Michael Johnson, Michael Basch and
Stuart Fullinwider to identify a suitable candidate to fill the vacancy. As of
the date of the printing of this Proxy Statement, the Board had not yet
identified a suitable candidate. The Board intends to fill this vacancy as soon
as possible with a suitable candidate who will serve a term until the next
annual meeting of stockholders.

Committees of the Board of Directors

     The Board has established an Audit Committee and a Compensation Committee.
The Audit Committee is responsible for (i) reviewing the scope of, and the fees
for, the annual audit, (ii) reviewing with the independent auditors the
corporate accounting practices and policies, (iii) reviewing with the
independent auditors their final report, and (iv) being available to the
independent auditors during the year for consultation purposes. The Audit
Committee met one time in the fiscal year ended December 31, 1999. The
Compensation Committee determines the compensation of the officers of the
Company and performs other similar functions. The Compensation Committee met one
time in the fiscal year ended December 31, 1999. The Board may, from time to
time, establish certain other committees to facilitate the management of the
Company.

     Directors are reimbursed for expenses incurred for attending any Board or
committee meeting. There is no family relationship between any current or
prospective director of the Company and any other current or prospective
executive officer of the Company except for Michael Basch, who is the
father-in-law of Michael Johnson, the Chief Executive Officer and Chairman of
the Board of the Company.

     During the fiscal year ended December 31, 1999, there were seven meetings
of the Board of Directors. All directors attended at least 75% of the meetings
of the Board and committees of the Board on which they were members.

                                       5

<PAGE>

                                   PROPOSAL 2
                     APPROVAL OF THE 1999 STOCK OPTION PLAN

          The Board of Directors has approved the InfoNow Corporation 1999 Stock
Option Plan (the "1999 Plan"), subject to stockholder approval. Approval of the
1999 Plan requires the affirmative vote of a majority of the outstanding shares
of Stock present in person or by proxy at the Annual Meeting and entitled to
vote.

          The following summary describes the material terms of the 1999 Plan, a
copy of which is attached to this Proxy Statement as an appendix. This summary
is not complete and is subject to the full terms of the 1999 Plan.

     Purpose

          The purpose of the 1999 Plan is to attract, motivate and retain key
employees, consultants and directors of the Company to promote the long-term
success of the Company and its subsidiaries, and therefore improve stockholder
value. There are five directors and approximately 70 employees eligible to
participate in the 1999 Plan. The Company has issued options to purchase
1,113,000 shares under the 1999 Plan as of December 31, 1999. If the
stockholders do not approve the 1999 Plan, the options granted under the 1999
Plan will be treated as non-qualified options and the Company will be required
to take a charge to earnings which shall be calculated based on the difference
between the market price on April 21 and the exercise price multiplied by the
number of options designated as incentive stock options.

Administration

          The Compensation Committee of the Board of Directors (the "Committee")
has been given full authority to administer the 1999 Plan and to grant awards to
eligible employees, directors of and consultants to the Company.

Shares Subject to the 1999 Plan

          The aggregate number of shares of Common Stock which may be issued
under the 1999 Plan is 2,000,000. The fair market value of the aggregate number
of shares issuable to an individual in a single calendar year with respect to
which incentive stock options are first exercisable cannot exceed $100,000.
Stock options which are not exercised, and the underlying shares of stock
purchased, before such stock options expire may again be made subject to stock
options under the 1999 Plan.

          The number of shares subject to stock options and the option price of
such shares, and the aggregate number of shares which may be made subject to
stock options under the 1999 Plan in the future, will be appropriately adjusted
upon a reorganization, recapitalization, stock dividend paid in capital stock of
the Company, stock split, combination of shares, exchange of shares, change in
corporate structure or other such change in the Common Stock.

Grant of Stock Options

          Subject to the provisions of the 1999 Plan, the Committee may grant
stock options to any eligible person under the 1999 Plan and has authority to
determine the option price and vesting schedule of such options. Each stock
option will be evidenced by a written stock option agreement containing the
terms and conditions as the Committee may determine, subject to the provisions
of the 1999 Plan.

          Stock options granted under the 1999 Plan may be either incentive
stock options ("ISO's") intended to qualify under Section 422 of the Internal
Revenue Code, as amended, (the "Code"), or nonstatutory stock options ("NSO's")
which do not qualify as incentive options under section 422 of the Code. The
option price of any ISO may not be less than the fair market value of the Common
Stock, or for a person who holds more than 10% of the Company's outstanding
voting stock, not less than 110% of the fair market value of the Common Stock,
on the date of grant. The option price of any NSO may not be less than 85% of
the fair market value of the Common Stock on the date of grant. The fair market
value of the Common Stock as of March 8, 2000 was $17.375 per share.


                                       6

<PAGE>


Eligibility and Participation

          Grants of ISO's may be made to employees of the Company and NSO's may
be granted to employees, directors of, or consultants to the Company. Any
director of the Company who is also an employee of the Company is eligible to
receive ISO's.

Exercise of Options; Term

          Subject to the provisions of the 1999 Plan, the Committee shall
determine when a stock option, or a portion of a stock option, becomes
exercisable and when it expires. Stock options shall expire no later than ten
years after the date of grant, except for ISO's granted to persons who hold more
than 10% of the outstanding common stock of the Company, in which case stock
options shall expire no later than five years after the date of grant. If an
employee of the Company is terminated for any reason other than due to death or
disability or for cause, the employee may exercise options exercisable as of the
date of termination for a period ending on the last day of the month following
the month of termination. Upon the death or disability of an employee, options
exercisable as of the date of death or disability are exercisable for the twelve
month period following such death or disability. In no event, however, are
options exercisable later than the specified expiration date. If an employee,
director or consultant is terminated for cause, as defined in the 1999 Plan, any
unexercised stock options terminate.

Terms of Payment

          Subject to applicable law, the Committee, in its discretion, may
permit a participant to make payment for the exercise of a stock options granted
under the 1999 Plan (1) in cash, (2) by surrendering to the Company whole shares
of Common Stock previously acquired by the participant, (3) by requesting that a
portion of the shares of Common Stock issuable upon exercise of the stock option
be withheld based on their fair market value on the date of grant, or (4) by
delivering a promissory note to the Company or borrowing funds from the Company
on terms and conditions determined by the Committee in its sole discretion.

Assignability

          Options granted under the 1999 Plan are exercisable only by the
participant or the participant's legal representative during the participant's
lifetime. No options may be assigned or transferred by a participant other than
by will or the laws of descent and distribution, unless the Committee in its
sole discretion permits the assignment or transfer of a NSO on the terms and
conditions the Committee may determine.

Corporate Transactions and Changes in Control

          Upon a merger, consolidation, or acquisition of the Company, a share
exchange in which 95% or more of the outstanding capital stock of the Company is
exchanged for securities of another corporation, or the sale of all or
substantially all of the Company's assets, the Committee may, in its discretion,
accelerate the vesting schedules of stock options so that stock options will
become exercisable as to shares which could have been purchased under such
vesting schedules within 12 months after the date of consummation of such a
transaction. The Committee also has discretion upon any such event to accelerate
the vesting of all stock options outstanding immediately prior to the
consummation of the transaction or to require participants, in lieu of
exercising vested options, to accept cash payment in consideration for
termination of their stock options. All unexercised stock options terminate upon
the consummation of any such transaction, unless expressly assumed by a
successor corporation.

          If an employee is terminated without cause by the Company within one
year following a change in control of the Company, the vesting schedule of all
stock options held by such employee shall be automatically accelerated.

Amendment

          The Board of Directors may from time to time alter, amend, suspend or
discontinue the 1999 Plan, except that no such action may adversely affect the
rights and obligations of any stock options outstanding under the 1999 Plan. The
stockholders must approve any increase in the maximum number of shares of Common
Stock subject to the 1999 Plan, to materially modify eligibility requirements or
materially increase benefits accruing to participants under the 1999 Plan.

                                       7

<PAGE>


Term of the 1999 Plan

          No stock options may be granted under the 1999 Plan after April 23,
2009. Stock options outstanding after April 23, 2009 will continue to be
governed by the provisions of the 1999 Plan until they are exercised or expire.

Income Tax Treatment to the Company and the Participants

          The following summarizes only the federal income tax consequences of
stock options granted under the 1999 Plan based on current tax laws, rules and
regulations. State and local tax consequences may differ.

     NSO's

          The grant of an NSO under the 1999 Plan will not result in any federal
income tax consequences to the optionee or to the Company. Upon exercise of an
NSO, the optionee is subject to income taxes at the rate applicable to ordinary
compensation income on the difference between the option price and the fair
market value of the shares on the date of exercise. This income is subject to
withholding for federal income and employment tax purposes. The Company is
entitled to a corresponding income tax deduction in the amount of the income
recognized by the optionee. Any gain or loss on the optionee's subsequent
disposition of the shares of Common Stock will receive long or short-term
capital gain or loss treatment, depending on whether the shares are held for
more than twelve months following exercise. The Company does not receive a tax
deduction for any such gain.

       ISO's

          The grant of an ISO under the 1999 Plan will not result in any federal
income tax consequences to the optionee or to the Company. An optionee
recognizes no federal taxable income upon exercising an ISO (subject to the
alternative minimum tax rules discussed below), and the Company receives no
deduction at the time of exercise. In the event of a disposition of stock
acquired upon exercise of an ISO, the tax consequences depend upon how long the
optionee has held the shares of Common Stock. If the optionee does not dispose
of the shares within two years after the ISO was granted, nor within one year
after the ISO was exercised and shares were purchased, the optionee will
recognize a long-term capital gain (or loss) equal to the difference between the
sale price of the shares and the exercise price. The Company is not entitled to
any deduction under these circumstances.

          If the optionee fails to satisfy either of the foregoing holding
periods, he or she must recognize ordinary income in the year of the disposition
(referred to as a "disqualifying disposition"). The amount of such ordinary
income generally is the lesser of (i) the difference between the amount realized
on disposition and the exercise price, or (ii) the difference between the fair
market value of the stock on the exercise date and the exercise price. Any gain
in excess of the amount taxed as ordinary income will be treated as a long or
short-term capital gain, depending on the period of time for which the stock was
held. The Company, in the year of the disqualifying disposition, is entitled to
a deduction equal to the amount of ordinary income recognized by the optionee.

          The difference between the fair market value of shares granted under
an ISO at exercise and the exercise price is classified as an item of adjustment
in the year of exercise for purposes of the alternative minimum tax.


             SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's directors, executive officers and holders of more than 10% of the
Company's Common Stock to file with the Securities and Exchange Commission
initial reports of ownership and reports of changes in ownership of Common Stock
of the Company. Based solely upon a review of Forms 3 and 4 and amendments
thereto furnished to the Company during the fiscal year ended December 31, 1999
and Forms 5 and amendments thereto furnished to the Company with respect to the
fiscal year ended December 31, 1999, to the best of the Company's knowledge, the
Company's directors, officers and holders of more than 10% of its Common Stock
complied with all Section 16(a) filing requirements. Mr. Basch made one untimely
Form 4 filing in fiscal year 1999.

                                       8

<PAGE>


                               EXECUTIVE OFFICERS

The following persons are the executive officers of the Company:

Name                       Position(s)
- ----                       -----------
Michael W. Johnson         Chairman of the Board,
                           Chief Executive Officer and President
Kevin D. Andrew            Vice President and Chief Financial Officer,
                             Secretary and Treasurer
W. Brad Browning           Vice President and General Manager
Donald Kark                Vice President and Chief Technology Officer
Michael D. Basch           Vice President, Corporate Development
Glenn Hackemer             Vice President, Sales
James T. Brandt            Vice President, Operations

     Information concerning the business experience of Mr. Johnson and Mr. Basch
is provided under the section above entitled "Election of Directors."

     Kevin D. Andrew, 41, was elected to his current positions in March 1996.
Prior to joining InfoNow, Mr. Andrew was President of Andrew Consulting, LLC, a
financial management services firm and served as a consultant to the Company
from October 1995 to March 1996. From 1992 to 1995 he served as Chief Financial
Officer of Air Methods Corporation, a publicly held provider of emergency air
ambulance services, and from 1983 to 1991 served in various senior financial
management positions at CRSS, Inc., a diversified services company listed on the
New York Stock Exchange. During his tenure at CRSS, Mr. Andrew served as chief
accountant, director of general accounting, director of internal audit and Vice
President and controller of Natec Resources, Inc., a 50%-owned affiliate of
CRSS, Inc. Prior to 1983, Mr. Andrew was with KPMG Peat Marwick. Mr. Andrew has
held CPA certificates in both Colorado and Texas. He earned his Bachelor of
Science degree in Business from Arizona State University.

     W. Brad Browning, 35, has been a Vice President and General Manager of the
Company since January 1996. From 1990 to 1995, Mr. Browning was a consultant
with McKinsey & Company, an international management consulting firm. Mr.
Browning joined McKinsey & Company in June 1990 after obtaining a Masters of
Business Administration degree from Harvard University Graduate School of
Business. While with McKinsey, he led technology and consumer clients on major
marketing and sales initiatives focused on driving growth and significant profit
improvement. He earned his Bachelor of Business Administration degree in
Marketing from the University of Georgia.

     Donald Kark, 36, was elected to his position as Vice President in May of
1997. In March of 2000, Mr. Kark was named Chief Technology Officer. Prior to
joining InfoNow in December 1996, Mr. Kark was with Welkin Associates, Ltd.,
from June 1995 to December 1996, where he was a consultant and advisor to high
technology clients on advanced technology information systems. From June 1985 to
June 1995, Mr. Kark worked with TRW, Inc., as a chief engineer, project manager,
hardware engineer and software developer. He holds a B.S.C.E.E. from Purdue
University and has won numerous awards for his professional accomplishments,
including TRW's most prestigious engineering award, the TRW Chairman's Award for
Innovation

     Glenn Hackemer, 41, has been Vice President of Sales since July of 1999.
From 1986 to 1999, Mr. Hackemer was Executive Director of Sales for the Western
United States and Canada for Periphonics, a Customer Information Systems leader.
He helped grow the sales and marketing organization at an accelerating rate
affording the company the opportunity to go public in 1995. The sales
organization, at Periphonics, under his leadership sold over $150 million in
advanced custom systems to leading technology and financial services companies.

     James Brandt, 37, joined InfoNow Corporation as Director of Operations in
May of 1999. In March 2000, Mr. Brandt became Vice President. Prior to InfoNow
he was with TRW for 15 years starting as a Software Engineer and progressively
moving to System Engineer, Lead Engineer, and ending as Program Manager. Jim
received a TRW Fellowship award entitling him to a full post graduate
scholarship. He was also selected to TRW's exclusive Leadership Program designed
for future executives. Jim has a BS degree in Electrical Engineering/Computer
Science from Notre Dame and a MS degree in Electrical Engineering from
University of Southern California.

     All executive officers are appointed by the Board of Directors and serve at
the Board's discretion.

                                       9

<PAGE>

                             EXECUTIVE COMPENSATION

     The following summary compensation table sets forth the cash compensation
earned for the fiscal years ended December 31, 1999, 1998, and 1997 by the
Company's Chief Executive Officer and by the next four highest compensated
executive officers who were serving as executive officers at the end of the 1999
fiscal year whose individual total cash compensation for the 1999 fiscal year
exceeded $100,000 (the "Named Executive Officers").

<TABLE>
<CAPTION>

                                            SUMMARY COMPENSATION TABLE


                                                                    Long-Term Compensation
                                                                    ----------------------------------------
Name of                        Year        Salary        Bonus ($)       Securities           All Other
Principal Position                            ($)                        Underlying         Compensation
                                                                          Options/
                                                                          SARs (#)
- ---------------------------    --------    ----------    ----------     --------------    ------------------

<S>                            <C>         <C>           <C>            <C>
Michael W. Johnson             1999        110,000       40,000         432,889           -
Chief Executive                1998        110,000       -              106,774           -
Officer, President,            1997        110,000       -              325,250           -
Chairman of the Board

W. Brad Browning               1999        110,000       25,000         150,000           -
Vice President,                1998        110,000       7,500          70,000            -
General Manager                1997        110,000       1,500          95,000            -

Kevin D. Andrew                1999        98,998        25,000         100,000           -
CFO/Vice President             1998        88,000        17,500         -                 -
Secretary and Treasurer        1997        88,000        1,500          82,000            -

Donald Kark                    1999        106,174       35,000         100,000           -
Vice President                 1998        91,667        30,000         -                 -
Engineering/ Technology        1997        87,321        1,500          96,000            -

Michael D. Basch(1)            1999        110,000       25,000         -                 -
Vice President Corporate       1998        38,000        -              195,000           17,648(2)
Development
</TABLE>

- --------------------

(1) Mr. Basch joined the Company in October 1998.

(2)  Represents $8,648 reimbursement of relocation expenses and $9,000 in
     accrued directors fees.

                                       10

<PAGE>


     The following table presents information concerning individual grants of
options to purchase Common Stock made during the fiscal year ended December 31,
1999, to each of the Named Executive Officers. No options/SARs were issued to
Mr. Basch during the year ended December 31, 1999.
<TABLE>
<CAPTION>

                                       OPTION/SAR GRANTS IN LAST FISCAL YEAR

                             Number of       Percent of Total
                            Securities         Options/SARs         Exercise
                            Underlying          Granted to             or
                           Options/SARs         Employees           Base Price
Name                        Granted (#)        in Fiscal Year        ($/Sh)          Expiration Date
- ----                        -----------        --------------        ------          ---------------

<S>                          <C>                    <C>               <C>                 <C>  <C>
Michael W.  Johnson          1,070(1)               0.1%              3.36                2/26/09
                                                1,819(1)              0.2%                   3.36      3/17/09
                                              280,000(1)             24.0%                   5.99      11/8/04
                                              150,000(2)             12.8%                   5.99      11/8/04

W.  Brad Browning          150,000(3)              12.8%              5.99                11/8/04

Kevin D. Andrew            100,000(3)               8.6%              5.99                11/8/04

Donald Kark                100,000(3)               8.6%              5.99                11/8/04
</TABLE>


- --------------------

(1)  Immediately exercisable in full.
(2)  Vests over eighteen months from the grant date of November 8, 1999, with
     1/18 vesting each month after the grant.
(3)  Vests over thirty-six months from the grant date of November 8, 1999, with
     1/36 vesting each month after the grant.

     The following table sets forth the fiscal year-end value of unexercised
options to purchase Common Stock for each Named Executive Officer. No options or
SARs were exercised by the Named Executive Officers during the fiscal year ended
December 31, 1999.
<TABLE>
<CAPTION>

                              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND
                                         FISCAL YEAR END OPTION/SAR VALUES

                                Number of Securities               Value of Unexercised
                               Underlying Unexercised            In-the-Money Options/SARs
                             Options/SARs at FY-End (#)              at FY-End ($)(1)
                            ----------------------------      --------------------------------
         Name               Exercisable    Unexercisable      Exercisable       Unexercisable
         ----               -----------    -------------      -----------       -------------
<S>                           <C>              <C>            <C>                  <C>
Michael W.  Johnson           998,989          141,667        $13,905,372         $1,515,837
W.  Brad Browning             254,167          145,833          3,810,567          1,560,413
Kevin D. Andrew               166,502           97,222          2,488,202          1,040,275
Donald Kark                   173,778           97,222          2,602,805          1,040,275
Michael Basch                  90,333          104,667          1,396,775          1,587,754
</TABLE>

- -------------------

(1)  Based upon the difference between the exercise price and the fair market
     value of the Common Stock for those options which at December 31, 1999 had
     an exercise price less than the fair market value of the Common Stock on
     such date. The fair market value of Company Common Stock at December 31,
     1999, measured as the mean of the closing bid and asked prices of the
     Common Stock on such date, was $16.69 per share.

                                       11

<PAGE>

     Director Compensation

     Directors who are employees of the Company receive no additional
compensation for service on the Board of Directors. Each director who is not a
full-time employee of the Company is reimbursed expenses for attendance at Board
and Committee meetings. From July 2, 1997 through December 31, 1998, each
non-employee director was entitled to receive a retainer fee of $1,000 per
month. These retainers were accrued and paid in full to each director as of
December 31, 1999. Effective January 22, 1999, the directors agreed to eliminate
retainer fees for further Board meetings. Each non-employee director is also
awarded an option to purchase 20,000 shares of the Company's Common Stock on a
bi-annual basis. The options are exercisable at the fair market value of the
Company's Common Stock on the date of issuance and are exercisable over a 24
month period. Options expire ten (10) years from date of issuance. Any
unexercised options are forfeited upon resignation from the Board of Directors.

Employment Contracts and Termination of Employment and Change-in-Control
Arrangements

     On January 1, 1998, the Company entered into an eighteen-month employment
agreement with Michael W. Johnson, Chief Executive Officer and President of the
Company. The agreement provides for an annual base salary of $110,000 and cash
performance bonuses of up to $130,000 based on defined financial performance
targets. The agreement provides for the acceleration of the vesting of all
options awarded to him in the event that there is a change in control of the
Company. If Mr. Johnson is terminated without cause, he is entitled to a 90-day
advance notice and a severance payment equal to 75% of his annual base salary
then in effect. In addition, the Company will accelerate vesting of 50% of all
unvested options held by him at the date of his termination.

     On November 8, 1999, Mr. Johnson terminated certain anti-dilution rights he
had under the option agreement between the Company and Mr. Johnson, and certain
rights he had under an incentive compensation agreement with the Company giving
him 12% of the proceeds if a sale of the Company was consummated at a value
greater than $20 million. In return, the Company issued to Mr. Johnson options
to purchase 430,000 shares at $5.99 per share, 280,000 shares of which were
exercisable immediately and the remaining 150,000 shares to be exercisable at
the rate of 1/18 of such shares on each month from December 8, 1999. The options
have a term of 5 years.

     On March 15, 1998, the Company entered into a two-year employment agreement
with W. Brad Browning, Vice President and General Manager of the Company, which
was renewed on March 3, 2000. The agreement provides for an annual base salary
of $110,000. The agreement also provides for the issuance of an option to
purchase 70,000 shares of Common Stock exercisable at $1.51 per share. The
option vests over a 24-month period. All options vest immediately upon a change
of control of the Company. If Mr. Browning is terminated without cause, he is
entitled to a severance payment equal to three months salary, and the Company
will accelerate vesting of 25% of all unvested options held at the date of
termination.

     On January 1, 1998, the Company entered into an eighteen-month employment
agreement with Kevin D. Andrew, Chief Financial Officer and Vice President of
the Company. The contract automatically renews for successive twelve month terms
unless the Company provides written notice sixty days prior to the expiration of
the agreement terms. The company pays Mr. Andrew an annual salary of $110,000.
Mr. Andrew is eligible for an annual performance bonus up to a maximum of 35% of
base annual salary. Mr. Andrew is eligible to receive options to purchase Common
Stock as authorized from time to time by the Board. All options vest immediately
upon a change of control of the Company. If Mr. Andrew is terminated without
cause, he is entitled to a severance payment equal to three months salary, and
the Company will accelerate vesting of 25% of all unvested options held at the
date of termination.

     On February 16, 1998, the Company entered into an eighteen-month employment
agreement with Donald Kark, Vice President of Engineering and Technology. On
September 6, 1999 Mr. Kark's agreement was renewed for 18 months. The Company
pays Mr. Kark an annual salary of $110,000. Mr. Kark is eligible for an annual
performance bonus up to a maximum of 30% of base annual salary. Mr. Kark is
eligible to receive options to purchase Common Stock as authorized from time to
time by the Board. All options vest immediately upon a change of control of the
Company. If the agreement is not renewed by the Company, Mr. Kark will receive a
one-time severance payment equal to 25% of annual base salary. If Mr. Kark is
terminated without cause, he is entitled to a severance payment equal to three
months salary, and the Company will accelerate vesting of 25% of all unvested
options held at the date of termination.

                                       12

<PAGE>


     On September 21, 1998, the Company entered into an agreement with Michael
Basch, Vice President of Marketing and Sales. In July, 1999, Mr. Basch was
appointed Vice President of Business Development. The agreement provides for an
annual salary of $110,000, and an additional $3,500 per month for the first
three months. Mr. Basch is eligible for an annual bonus of up to $150,000 based
on achievement of sales targets. The agreement also provides for up to $10,000
reimbursement for moving expenses which were fully paid as of December 31, 1998.
Mr. Basch is eligible to receive options to purchase Common Stock as authorized
from time to time by the Board. All options vest immediately upon a change of
control of the Company. If Mr. Basch is terminated without cause, he is entitled
to a severance payment equal to 25% of his base salary.

     Certain Relationships and Related Transactions

          On December 31, 1999, the Company sold 250,000 shares of Series B
convertible Preferred Stock to Putnam OTC and Emerging Growth Fund and Putnam
Emerging Information Sciences Trust, which are managed by subsidiaries of Putnam
Investments, a holder of more than 5% of the Company's outstanding voting
securities, for $5 million. The Preferred Stock is convertible into Common Stock
at the option of Putnam at a conversion price of $5.26 per share, subject to
certain adjustments, and is entitled to one vote on all matters submitted for
stockholder approval for each share of Common Stock into which the Preferred
Stock is convertible.

          The Preferred Stock is also entitled to certain preferences with
respect to the payment of dividends and upon the liquidation, dissolution or
winding up of the Company, or upon a change in control of the Company. In
addition, as long as 200,000 shares of Series B Preferred Stock are outstanding,
the consent of holders of 70% of the Series B Preferred Stock is required prior
to a merger, consolidation or sale of all or substantially all of the assets of
the Company in a transaction that does not result in per share consideration of
at least three times the Series B conversion price; a repurchase or redemption
of equity or debt; the authorization or issuance of equity securities senior to
or on parity with the Series B Preferred Stock, or of additional shares of
Series B Preferred Stock; an increase or decrease in the size of the Board of
Directors; the incurrence of indebtedness or encumbrance of any asset outside
the ordinary course of business or in excess of 10% of the Company's market
capitalization; transactions with affiliates of the Company not approved by the
Compensation Committee; or the establishment of non-wholly owned subsidiaries or
the sale or transfer or issuance to any third party of any subsidiary's stock.


                                   PROPOSAL 3
                             APPOINTMENT OF AUDITORS

     Effective March 3, 2000, the Board and the Audit Committee authorized
management to appoint the firm of Deloitte & Touche, LLP, independent public
accountants, as the auditors of the Company for the fiscal year ending December
31, 2000, subject to the approval of such appointment by Stockholders at the
Annual Meeting. They were formally appointed on March 23, 2000. For the fiscal
years ended December 31, 1997, 1998 and 1999, the firm of Hein & Associates LLP
("Hein"), independent public accountants, were the auditors of the Company. On
March 23, 2000, Hein resigned as auditors of the Company. The Board and the
Audit Committee recommended the change in accounting firms to audit the
Company's books.

     The ratification of the appointment of Deloitte & Touche, LLP will be
determined by the vote of the holders of a majority of the shares present in
person or represented by proxy at the Annual Meeting.

     If the foregoing appointment of Deloitte & Touche, LLP is not ratified by
Stockholders, the Board may appoint other independent accountants whose
appointment for any period subsequent to the 2000 Annual Meeting of Stockholders
will be subject to the approval of Stockholders at that meeting. A
representative of Hein and of Deloitte & Touche, LLP is expected to be present
at the Annual Meeting and will have an opportunity to make a statement should he
so desire and to respond to appropriate questions.

     Prior to the appointment of Deloitte & Touche, LLP, management of the
Company had not consulted with Deloitte & Touche, LLP on the application of
accounting principles, a specific completed or contemplated transaction, or any
other issue relating to the Company.

                                       13

<PAGE>


     During the fiscal years ended December 31, 1997, 1998 and 1999, there were
no disagreements with the former accountants on any matter of accounting
principles or practices, financial statement disclosure, or auditing scope or
procedure which would have caused the former accountants to make reference in
their report to such disagreements if not resolved to their satisfaction.

     Hein reports on the financial statements for the past two years have
contained no adverse opinion or disclaimer of opinion and were not modified as
to audit scope or accounting principles.

THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE TO RATIFY THE
APPOINTMENT OF THE FIRM OF DELOITTE & TOUCHE, LLP.


                              STOCKHOLDER PROPOSALS

     Any proposals from Stockholders to be presented for consideration for
inclusion in the proxy material in connection with the 2001 Annual Meeting of
Stockholders of the Company must be submitted in accordance with the rules of
the Securities and Exchange Commission and received by the Secretary of the
Company at the Company's principal executive offices no later than the close of
business on November 19, 2000.

     Under the rules promulgated by the Securities and Exchange Commission,
stockholder proposals not included in the Company's proxy materials for its 2001
Annual Meeting of Stockholders in accordance with Rule 14a-8 of the Exchange Act
of 1934, as amended, will be considered untimely if notice thereof is received
by the Company after February 4, 2001. Management proxies will be authorized to
exercise discretionary voting authority with respect to any stockholder proposal
not included in the Company's proxy materials for the 2001 Annual Meeting unless
the Company receives notice thereof by February 4, 2001 and the conditions set
forth in Rule 14a-4(c)(2)(i)-(iii) under the Exchange Act of 1934, as amended,
are met.




                                       14

<PAGE>

                                  OTHER MATTERS

     All information contained in this Proxy Statement relating to the
occupations, affiliations and securities holdings of directors and officers of
the Company and their relationship and transactions with the Company is based
upon information received from the individual directors and officers. All
information relating to any beneficial owner of more than 5% of the Company's
Common Stock is based upon information contained in reports filed by such owner
with the Securities and Exchange Commission.

     The Company's independent public accountants for the fiscal year 1999 are
Hein & Associates LLP. Representatives of such firm are expected to be present
at the annual meeting, will have the opportunity to make a statement if they
desire to do so and are expected to be available to respond to appropriate
questions.

     The Annual Report to Stockholders of the Company for the fiscal year ended
December 31, 1999, which includes financial statements and accompanies this
Proxy Statement, does not form any part of the material for the solicitation of
proxies.

     The Company will furnish without charge a copy of its Annual Report on Form
10-KSB, including the financial statements, for the fiscal year ended December
31, 1999, filed with the Securities and Exchange Commission pursuant to Section
13 or 15(d) of the Securities Exchange Act of 1934 to any Stockholder (including
any beneficial owner) upon written request to Kevin D. Andrew, Chief Financial
Officer, 1875 Lawrence Street, Suite 1100, Denver, Colorado 80202. A copy of the
exhibits to such report will be furnished to any Stockholder upon written
request and payment of a nominal fee.



                                       15

<PAGE>

                            INFONOW CORPORATION PROXY

               SOLICITED BY THE BOARD OF DIRECTORS FOR THE ANNUAL
                MEETING OF STOCKHOLDERS TO BE HELD APRIL 21, 2000

The undersigned hereby constitutes, appoints, and authorizes Kevin A. Andrew as
the true and lawful attorney and Proxy of the undersigned, with full power of
substitution and appointment, for and in the name, place and stead of the
undersigned to act for and vote as designated below, all of the undersigned's
shares of the no par value common stock of InfoNow Corporation, a Delaware
corporation, at the Annual Meeting of the Stockholders to be held April 21,
2000, at InfoNow's corporate offices at 1875 Lawrence Street, Suite 1100,
Denver, Colorado, at 3:00 p.m. M.D.T., and at any and all adjournments thereof,
with respect to the matters set forth below and described in the Notice of
Annual Meeting dated March 27, 2000, receipt of which is hereby acknowledged.

1.   Approval of the election of each of the four nominees named herein for the
     office of director to serve until the next Annual Meeting of Stockholders
     or until their respective successors are elected and qualified.


     FOR ALL NOMINEES LISTED BELOW (except as marked to the contrary below)

     WITHHOLD AUTHORITY TO VOTE FOR ALL LISTED BELOW

(INSTRUCTION: To withhold authority to vote for any individual nominee strike a
line through the nominee's name in the list below.)

     Michael W. Johnson, Duane Wentworth, Michael Basch, Stuart Fullinwider

2.   Approval of the 1999 Stock Option Plan of the Company.

     [ ]    FOR
     [ ]    AGAINST

3.   Ratification of the appointment of Deloitte & Touche, LLP as independent
     auditors of the Company for the fiscal year ended December 31, 2000.

     [ ]    FOR
     [ ]    AGAINST

4.   The Proxy is authorized to vote upon any other business as may properly
     come before the Annual Meeting or any adjournments thereof.

The undersigned hereby revokes any Proxies as to said shares heretofore given by
the undersigned, and ratifies and confirms all that said attorney and Proxy may
lawfully do by virtue hereof.

THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE UNDERSIGNED SHAREHOLDER(S). IF NO DIRECTION IS MADE, THIS PROXY WILL BE
VOTED FOR PROPOSALS 1, 2 AND 3. THIS PROXY CONFERS DISCRETIONARY AUTHORITY IN
RESPECT TO MATTERS NOT KNOWN OR DETERMINED AT THE TIME OF THE MAILING OF THE
NOTICE OF THE ANNUAL MEETING OF SHAREHOLDERS TO THE UNDERSIGNED.


                                    DATED: ________________________,  2000


                                           -------------------------------------
                                           Signature(s) of Shareholder(s)

                                           -------------------------------------
                                           Signature(s) of Shareholder(s)

<PAGE>


Signature(s) should agree with the name(s) shown hereon. Executors,
administrators, trustees, guardians and attorneys should indicate their capacity
when signing. Attorneys should submit powers of attorney. When shares are held
by joint tenants, both should sign. If a corporation, please sign in full
corporate name by President or other authorized officer. If a partnership,
please sign in partnership name by authorized person.

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF INFONOW
CORPORATION. PLEASE SIGN AND DATE AND RETURN THIS PROXY PROMPTLY USING THE
ENCLOSED PRE-PAID ENVELOPE.

     THE GIVING OF A PROXY WILL NOT AFFECT YOUR RIGHT TO VOTE IN PERSON IF YOU
ATTEND THE MEETING.


<PAGE>




                                   EXHIBIT A



                                 [LOGO OMITTED]




                   -------------------------------------------




                               INFONOW CORPORATION

                   -------------------------------------------



                                STOCK OPTION PLAN





                           DATED AS OF APRIL 23, 1999

                          Restated as of March 3, 2000







      Prepared by Chrisman, Bynum & Johnson, P.C., 1900 Fifteenth Street,
                             Boulder, Colorado 80302

<PAGE>


                               INFONOW CORPORATION

                             1999 STOCK OPTION PLAN
                                Table of Contents

ARTICLE 1
         Purpose                                                            1

ARTICLE 2
         Incentive Stock Options and Non-Incentive Stock Options            1

ARTICLE 3
         Administration                                                     1

ARTICLE 4
         Definitions                                                        2
            4.1      "Change in Control"                                    3
            4.2      "Common Stock"                                         3
            4.3      "Corporate Transaction"                                3
            4.4      "Employee"                                             3
            4.5      "Fair Market Value"                                    3
            4.6      "Secondary Public Offering"                            4
            4.7      "Non-Employee Director"                                4
            4.8      "Participant"                                          4
            4.9      "Securities Act"                                       4
            4.10     "Stock Option"                                         4

ARTICLE 5
         Eligibility and Participation                                      4

ARTICLE 6
         Shares of Common Stock Subject to the Plan                         5
            6.1      Maximum Number                                         5
            6.2      Capital Changes                                        5

ARTICLE 7
         Exercise of Stock Options                                          5
            7.1      Time of Exercise                                       5
            7.2      Exchange of Outstanding Stock                          6
            7.3      Use of Promissory Note: Exercise Loans                 6
            7.4      Termination of Employment before Exercise              6
            7.5      Disposition of Forfeited Stock Options                 7
            7.6      Conditions of Exercise                                 7

ARTICLE 8
         No Contract of Employment                                          8

                                       2

<PAGE>


ARTICLE 9
         No Rights as a Stockholder                                         8

ARTICLE 10
         Assignability                                                      9

ARTICLE 11
         Corporate Transactions and Changes in Control                      9

ARTICLE 12
         Amendment                                                         10

ARTICLE 13
         Registration of Optioned Shares                                   10

ARTICLE 14
         Withholding Taxes                                                 11
            14.1     Satisfaction of Withholding Obligations               11
            14.2     Notification of Inquiries and Agreements              11
            14.3     Use of Outstanding Stock for Withholding Obligations  11

ARTICLE 15
         Brokerage Arrangements                                            12

ARTICLE 16
         Nonexclusivity of the Plan                                        12

ARTICLE 17
         State Law Provisions                                              12

ARTICLE 18
         Effective Date                                                    12




                                       3
<PAGE>

                               INFONOW CORPORATION

                             1999 STOCK OPTION PLAN

                                    ARTICLE 1
                                     Purpose

     The INFONOW CORPORATION CORPORATION 1999 STOCK OPTION PLAN (the "Plan")
provides for the grant of Stock Options to employees, directors and consultants
of INFONOW CORPORATION (the "Company"), and such of its subsidiaries (as defined
in Section 424(f) of the Internal Revenue Code of 1986, as amended (the
"Code")), as the Board of Directors of the Company (the "Board") shall from time
to time designate ("Participating Subsidiaries") in order to advance the
interests of the Company and its Participating Subsidiaries through the
motivation, attraction and retention of key personnel.

                                    ARTICLE 2

             Incentive Stock Options and Non-Incentive Stock Options

     2.1 The Stock Options granted under the Plan may be either:

          2.1.1 Incentive Stock Options ("ISOs") which are intended to be
               "Incentive Stock Options" as that term is defined in Section 422
               of the Code; or

          2.1.2 Nonstatutory Stock Options ("NSOs") which are intended to be
               options that do not qualify as "Incentive Stock Options" under
               Section 422 of the Code.

          2.1.3 All Stock Options shall be ISOs only to the extent specified in
               the Option Agreement. Subject to the other provisions of the
               Plan, a Participant may receive ISOs and NSOs at the same time,
               provided that the ISOs and NSOs are clearly designated as such,
               and the exercise of one does not affect the exercise of the
               other. All Stock Options shall be NSOs unless the Board
               determines otherwise.

     2.2 Except as otherwise expressly provided herein, all of the provisions
and requirements of the Plan relating to Stock Options shall apply to ISOs and
NSOs.

                                    ARTICLE 3
                                 Administration

     3.1 The Plan shall be administered by the Board, or by a committee composed
solely of two or more directors ("Committee") each of whom is a Non-Employee
Director. The Committee or the Board, as the case may be, shall have full
authority to administer the Plan, including authority to interpret and construe
any provision of the Plan and any Stock Options granted thereunder, and to adopt
such rules and regulations for administering the Plan as it may deem necessary
in order to comply with the requirements of the Code or in order that Stock
Options that are intended to be ISOs will be classified as incentive stock
options under the Code, or in order to conform to any regulation or to any

                                       1

<PAGE>


change in any law or regulation applicable thereto. The Board shall have the
power to reprice and accelerate the vesting of Stock Options. The Board may
reserve to itself any of the authority granted to the Committee as set forth
herein, and it may perform and discharge all of the functions and
responsibilities of the Committee at any time that a duly constituted Committee
is not appointed and serving. All references in this Plan to the "Committee"
shall be deemed to refer to the Board whenever the Board is discharging the
powers and responsibilities of the Committee, and to any special committee
appointed by the Board to administer particular aspects of this Plan.

     3.2 All actions taken and all interpretations and determinations made by
the Committee in good faith (including determinations of Fair Market Value)
shall be final and binding upon all Participants, the Company and all other
interested persons. No member of the Committee shall be personally liable for
any action, determination or interpretation made in good faith with respect to
this Plan, and all members of the Committee shall, in addition to their rights
as directors, be fully protected by the Company with respect to any such action,
determination or interpretation. Rule 16b-3 under the Securities Exchange Act of
1934 (the "Exchange Act") provides that the grant of a stock option to a
director or officer of a company will be exempt from the provisions of Section
16(b) of the Exchange Act if the conditions set forth in that Rule are
satisfied. Unless otherwise specified by the Committee, grants of Stock Options
hereunder to individuals who are officers or directors of the Company shall be
made in a manner that satisfies the conditions of that Rule.

                                    ARTICLE 4
                                   Definitions

     4.1 "Change in Control." Change in Control shall mean any of the following
events occurring after April 23, 1999.

          4.1.1 If any one Person (as defined below), after the date of a
               Secondary Public Offering of the Company, in a single transaction
               or in a series of transactions shall purchase or otherwise
               acquire or become the beneficial owner of securities of the
               Company representing fifty-one percent (51%) or more of the
               combined voting power of the Company's then outstanding voting
               securities (including any voting securities issuable upon
               conversion of convertible securities of the Company held by such
               Person);

          4.1.2 If at any annual or special meeting of Company stockholders
               following a contested election the Board of Directors of the
               Company shall cease to be an Authorized Board. For purposes of
               this paragraph, a "contested election" shall mean (i) an election
               contest subject to Rule 14a-11 under the Exchange Act or (ii) an
               election which would have been subject to Rule 14a-11 if at the
               time of such election the Company had securities registered
               pursuant to Section 12 of the Exchange Act;

                                       2

<PAGE>


          4.1.3 If a change of control of the Company (i) required to be
               reported in accordance with Item 6 of Schedule 14A under the
               Exchange Act, or (ii) which would be required to be reported in
               accordance with Item 6 of Schedule 14A if at the time of such
               election the Company had securities registered pursuant to
               Section 12 of the Exchange Act, has otherwise occurred unless a
               Constitutional Majority of an Authorized Board approves the
               Change of Control and specifically waives the application of this
               Section;

          4.1.4 A dissolution or liquidation of the Company;

          4.1.5 A sale of all or substantially all the Company's assets;

          4.1.6 A determination by the Board or the Committee (as applicable),
               in its sole discretion, that there has been a change in control
               of the Company.

               4.1.6.1 For purposes of this Section "Person" shall have the
meaning set forth in Sections 13(d) and 14(d)(2) of the Exchange Act, as in
effect on the date thereof, and shall include, without limitation, any
"Affiliate" or "Associate" of such Person (as those terms are used in Rule 12b-2
under the Exchange Act); provided, however, that the term "Person" shall not
include the Company or any trustee or other fiduciary holding securities under
any employee benefit plan of the Company. For purposes of this Section , (i)
beneficial ownership shall be computed in accordance with Rule 13d-3 under the
Exchange Act; and (ii) "Authorized Board" shall mean a Board of Directors of the
Company of which a number of directors equal to a majority of the authorized
number of directors constituting the entire Board, including vacancies (a
"Constitutional Majority"), were either members of the Board of Directors on the
date of the Company's Initial Public Offering or were nominated or elected a
director by a Constitutional Majority at the date of nomination or election of
an Authorized Board.

     4.2 "Common Stock." A share of Common Stock means a share of authorized
common stock of the Company.

     4.3 "Corporate Transaction." Corporate Transaction shall mean one or more
of the following transactions unless persons who were holders of outstanding
voting capital stock of the Company which was outstanding immediately prior to
such transaction are immediately after such transaction holders of 51% or more
of the outstanding voting capital stock of the surviving or acquiring entity (or
equivalent equity interest if the entity is not a corporation): (i) a merger,
consolidation or acquisition (ii) a share exchange (with or without a
stockholder vote) in which 95% or more of the outstanding capital stock of the
Company is exchanged for capital stock of another corporation; or (iii) the
sale, transfer or other disposition of all or substantially all of the Company's
assets.

     4.4 "Employee." An Employee is an employee of the Company or any
Participating Subsidiary.

     4.5 "Fair Market Value." If the Common Stock is traded publicly, the Fair
Market Value of a share of Common Stock on any date shall be the average of the
representative closing bid and closing asked prices, as quoted by the National
Association of Securities Dealers, Inc. through NASDAQ (its automated system for

                                       3

<PAGE>


reporting quotes), for the date in question, or, if the Common Stock is listed
on the NASDAQ National System or is listed on a national stock exchange, the
officially quoted closing price on NASDAQ or such exchange, as the case may be,
on the date in question. If the Common Stock is not traded publicly, the Fair
Market Value of a share of Common Stock on any date shall be determined in good
faith by the Committee after such consultations with outside legal, accounting
and other experts as the Committee may deem advisable, and the Committee may
maintain a written record of its method of determining such value.

     4.6 "Secondary Public Offering." "Secondary Public Offering" shall mean any
offering of securities to the public by the Company which is registered pursuant
to the Securities Act.

     4.7 "Non-Employee Director." A Non-Employee Director is a person who
satisfies the definition of a "non-employee director" set forth in Rule 16b-3
under the Exchange Act or any successor rule or regulation, as it may be amended
from time to time.

     4.8 "Participant." A Participant is an Employee, director or consultant of
the Company to whom a Stock Option is granted.

     4.9 "Securities Act." Securities Act shall mean the Securities Act of 1933,
as amended.

     4.10 "Stock Option." A Stock Option is the right granted under the Plan to
an Employee, director, or consultant to purchase, at such time or times and at
such price or prices ("Option Price") as are determined by the Committee, the
number of shares of Common Stock determined by the Committee.

                                    ARTICLE 5
                          Eligibility and Participation

Grants of ISOs may be made to Employees of the Company or any Participating
Subsidiary. Grants of NSOs may be made to Employees or directors of, or
consultants to, the Company or any Participating Subsidiary. Any director of the
Company or of a Participating Subsidiary who is also an Employee shall also be
eligible to receive ISOs. The Board or Committee shall from time to time
determine the Participants to whom Stock Options shall be granted, the number of
shares of Common Stock subject to each Stock Option to be granted to each such
Participant, and the Option Price of such Stock Options, all as provided in this
Plan. The Option Price of any ISO shall be not less than the Fair Market Value
of a share of Common Stock on the date on which the Stock Option is granted, and
the Option Price of an NSO shall be not less than eighty-five percent (85%) of
the Fair Market Value on the date the NSO is granted. If an ISO is granted to an
Employee who then owns stock possessing more than 10% of the total combined
voting power of all classes of stock of the Company or any parent or subsidiary
corporation of the Company, the Option Price of such ISO shall be at least 110%
of the Fair Market Value of the Common Stock subject to the ISO at the time such
ISOs are granted, and such ISO shall not be exercisable after five years after
the date on which it was granted. Each Stock Option shall be evidenced by a
written agreement ("Option Agreement") containing such terms and provisions as
the Committee may determine, subject to the provisions of this Plan.

                                       4

<PAGE>


                                    ARTICLE 6
                   Shares of Common Stock Subject to the Plan

     6.1 Maximum Number. The maximum aggregate number of shares of Common Stock
that may be made subject to Stock Options shall be 2,000,000 authorized shares.
To the extent the aggregate Fair Market Value (determined as of the time the ISO
is granted) of the stock with respect to which ISOs are exercisable for the
first time by an individual in a particular calendar year exceeds $100,000, such
excess Stock Options shall be treated as NSOs. If any shares of Common Stock
subject to Stock Options are not purchased or otherwise paid for before such
Stock Options expire, such shares may again be made subject to Stock Options.

     6.2 Capital Changes. In the event any changes are made to the shares of
Common Stock (whether by reason of reorganization, recapitalization, stock
dividend paid in capital stock of the Company, stock split, combination of
shares, exchange of shares, change in corporate structure or otherwise),
appropriate adjustments shall be made in: (i) the number of shares of Common
Stock theretofore made subject to Stock Options, and in the Option Price of said
shares; and (ii) the aggregate number of shares which may be made subject to
Stock Options in the future. If any of the foregoing adjustments shall result in
a fractional share, the fraction shall be disregarded, and the Company shall
have no obligation to make any cash or other payment with respect to such a
fractional share. Without limitation, a distribution to shareholders of the
Company of securities of a subsidiary of the Company does not result in an
adjustment under Section 6.1 or permit the holder to acquire securities of such
subsidiary.

                                    ARTICLE 7
                            Exercise of Stock Options

     7.1 Time of Exercise. Subject to the provisions of the Plan, the Committee,
in its discretion, shall determine the time when a Stock Option, or a portion of
a Stock Option, shall become exercisable, and the time when a Stock Option, or a
portion of a Stock Option, shall expire. Such time or times shall be set forth
in the Option Agreement evidencing such Stock Option. Unless otherwise specified
in an Option Agreement, a Stock Option shall become exercisable (i) with respect
to 7/36 of the shares subject thereto seven months after the date of grant, and
(ii) with respect to 1/36 of the shares subject thereto at the end of each month
thereafter, (so that all Stock Options are fully vested three (3) years after
the date of grant) subject to continued employment with the Company or a
Participating Subsidiary and Section hereof. A Stock Option shall expire, to the
extent not exercised, no later than the tenth anniversary of the date on which
it was granted. The Committee may accelerate the vesting of any Participant's
Stock Option by giving written notice to the Participant. Upon receipt of such
notice, the Participant and the Company shall amend the Option Agreement to
reflect the new vesting schedule. The acceleration of the exercise period of a
Stock Option shall not affect the expiration date of that Stock Option. No
fractional shares shall be issued as a result of the exercise of a Stock Option.
In computing the number of shares to be received as a result of the exercise of
a Stock Option, the Committee will "round down" to the nearest whole share.

                                       5

<PAGE>


     7.2 Exchange of Outstanding Stock. The Committee, in its sole discretion,
may permit a Participant to (i) surrender to the Company whole shares of Common
Stock previously acquired by the Participant and/or (ii) request that the
Company withhold whole shares of Common Stock issuable upon exercise of the
Stock Option, as part or full payment for the exercise of a Stock Option. Such
surrendered or withheld shares shall be valued at their Fair Market Value on the
date of exercise. Shares credited to a Participant shall again be available for
grant under the Plan.

     7.3 Use of Promissory Note; Exercise Loans. The Committee may, in its sole
discretion, impose terms and conditions, including conditions relating to the
manner and timing of payments, on the exercise of Stock Options. Such terms and
conditions may include, but are not limited to, permitting a Participant to
deliver to the Company his promissory note as full or partial payment for the
exercise of a Stock Option. The Committee, in its sole discretion, may authorize
the Company to make a loan to a Participant in connection with the exercise of
Stock Options, or authorize the Company to arrange or guarantee loans to a
Participant by a third party. Any loan by the Company or acceptance of a
promissory note shall be made in accordance with the corporate law of the
Company's state of incorporation.

     7.4 Termination of Employment before Exercise. If the employment of a
Participant who was an employee of the Company or a Participating Subsidiary
when the Stock Option was granted shall terminate for any reason other than the
Participant's death or disability or for cause (as defined below), any Stock
Option granted to the Participant, to the extent then exercisable under the
applicable Option Agreement(s), shall remain exercisable after the termination
of the Participant's employment for a period ending on the last day of the month
next following the month of such termination (but not later than the specified
expiration date). If the Participant's employment is terminated because the
Participant is disabled within the meaning of Section 22(e)(3) of the Code, any
Stock Option granted to the Participant, to the extent then exercisable under
the applicable Option Agreement(s), shall remain exercisable after the
termination of his employment until the last day of the twelfth month (but not
later than the specified expiration date from the date of such termination). If
the Participant dies while employed by the Company or a Participating
Subsidiary, or during the one-month or twelve-month periods referred to above,
his Stock Options may be exercised by the Participant's estate, duly appointed
representative or beneficiary who acquires the Stock Options by will or by the
laws of descent and distribution, to the extent that they were exercisable on
the date of cessation of his employment, but no further installments of the
Participant's Stock Options will become exercisable and each of the
Participant's Stock Options shall terminate on the last day of the twelfth month
from the date of the Participant's death (but not later than the specified
expiration dates). If a Stock Option is not exercised during the applicable
period, it shall be deemed to have been forfeited and of no further force or
effect.

     Notwithstanding the foregoing provisions of this Section , but subject to
the other provisions of this Plan, the Option Agreement may specify longer
periods for exercise of a NSO or ISO after any such an event.

     Upon action of the Committee in its sole discretion, except as provided in
a written employment or consulting agreement of the Company or a Participating
Subsidiary with the Participant, which is referenced in the Option Agreement,
any Stock Option shall terminate immediately, and may not be exercised, (i) if
prior to the date of exercise and/or delivery of certificate(s) representing

                                       6

<PAGE>


shares received upon the option exercise (but in any event not later than five
(5) days after date of exercise) Participant is terminated for cause as an
Employee of the Company or its Participating Subsidiary, or if not an Employee,
for cause as a director or consultant for the Company or its Participating
Subsidiary; or (ii) if subsequent to a Participant's termination and prior to
the expiration of the term of the Stock Option conditions arise or are
discovered with respect to a Participant that would have constituted cause for
termination. "Cause" shall have the meaning given to it in the Participant's
written employment, consultant or director agreement with the Company or
Participating Subsidiary. If no such written agreement exists, "cause" shall
mean (i) dishonesty which is not the result of an inadvertent or innocent
mistake with respect to the Company or any of its subsidiaries; (ii) willful
misfeasance or nonfeasance of duty intended to injure or having the effect of
injuring in some material fashion the reputation, business or business
relationships of the Company or any of its subsidiaries or any of their
respective officers, directors or employees; (iii) conviction upon a charge of
any crime involving moral turpitude or a crime other than a vehicle offense
which could reflect in some material fashion unfavorably upon the Company or any
of its subsidiaries; or (iv) willful or prolonged absence from work by the
Participant (other than by reason of disability due to physical or mental
illness) or failure, neglect or refusal by the Participant to perform his duties
and responsibilities without the same being corrected upon thirty (30) days
prior written notice. In addition, unless specifically provided otherwise in
reference to this Plan in a written employment, consultant or director agreement
with the Company or Participating Subsidiary, "cause" for purposes of this
Section shall exist (and termination of the Stock Option may occur even if not
so provided in the written employment, consultant or director agreement with the
Company or Participating Subsidiary) if the Participant materially breaches any
provision of an agreement with the Company or any of its subsidiaries with
respect to obligations regarding non-competition, invention, ownership,
confidentiality, non-solicitation of customers, and non-hire of customers and
employees of the Company or a Subsidiary, or if the Participant commits a
material breach of any other obligation to the Company or any of its
subsidiaries under conditions where the existence of this risk of termination of
the Stock Option would not constitute a substantial risk of forfeiture under
Section 83 of the Code if Section 83 of the Code would apply in respect of such
Stock Options in such circumstance and require such Stock Option to be treated
as taxable income to the Participant prior to exercise or transfer of the Stock
Option.

     7.5 Disposition of Forfeited Stock Options. Any shares of Common Stock
subject to Stock Options forfeited by a Participant shall not thereafter be
eligible for purchase by the Participant, but may be made subject to Stock
Options granted to other Participants.

     7.6 Conditions of Exercise. Notice of exercise shall be in the form
attached to the Option Agreement and shall, in the discretion of the Company,
contain a representation, in the form provided by the Company, that the shares
are being purchased for investment only and not for resale or distribution, and
such other representations and agreements as the Company may reasonably require,
and may in addition require as a condition of exercise that the Participant
execute any applicable stockholders agreement. The Company may also require as a
condition of exercise that the Participant will agree, if requested by the
Company in connection with a public offering of the Company's securities, to
adhere to lock-up arrangements between the Company and an underwriter involved
in such public offering.

                                       7

<PAGE>


                                    ARTICLE 8
                            No Contract of Employment

     Nothing in this Plan shall confer upon the Participant the right to
continue as an employee, consultant or director of the Company or any
Participating Subsidiary, nor shall it interfere in any way with the right of
the Company, or any Participating Subsidiary, to discharge the Participant at
any time for any reason whatsoever, with or without cause. The grant of a Stock
Option does not imply that the Company does not anticipate either a general
reduction in force or the termination of the employment, directorship or
consulting position of a Participant. Nothing in this Article shall affect any
rights or obligations of the Company or any Participant under any written
contract of employment.

     The grant of a Stock Option does not create a fiduciary relationship
between the Participant and the Company or any other person or entitle the
Participant to require the Company or any other person to provide any
information except as required by applicable securities or employee benefits
statutes and rules and regulations issued thereunder.

                                    ARTICLE 9
                           No Rights as a Stockholder

     A Participant shall have no rights as a stockholder with respect to any
shares of Common Stock subject to a Stock Option. Except as provided in Section
, no adjustment shall be made in the number of shares of Common Stock issued to
a Participant, or in any other rights of the Participant upon exercise of a
Stock Option by reason of any dividend, distribution or other right granted to
stockholders for which the record date is prior to the date of exercise of the
Participant's Stock Option. The Committee, the Board and the Company have no
continuing duty to provide a Participant with information concerning the
Company. The Company, its subsidiaries, the Board and the Committee shall have
no liability to the Participant, or the Participant's estate or transferee if:
(i) a Stock Option intended to be an ISO does not at any time qualify as an
incentive stock option under the Code; or (ii) a Stock Option grant or exercise,
or the subsequent sale of securities received on such exercise, does not qualify
as exempt from the application of Section 16(b) of the Exchange Act; in each
case even if the Participant, estate to transferee was informed it would
qualify.



                                       8
<PAGE>

                                   ARTICLE 10
                                  Assignability

     No Stock Option granted under this Plan, nor any other rights acquired by
Participant under this Plan, shall be assignable or transferable by a
Participant, other than by will or the laws of descent and distribution.
Notwithstanding the preceding sentence, the Committee, in its sole discretion,
may permit the assignment or transfer of an NSO and the exercise thereof by a
person other than a Participant, on such terms and conditions as the Committee
in its sole discretion may determine. Any such terms shall be set forth in the
Option Agreement. Any option granted under the Plan shall be null and void and
without effect upon the bankruptcy of the optionee to whom the option is
granted, or upon any attempted assignment or transfer, except as herein
provided, including without limitation any purported assignment, whether
voluntary or by operation of law, pledge, hypothecation or other disposition,
attachment, trustee process or similar process, whether legal or equitable, upon
such option. The terms of any rights under this Plan in the hands of a permitted
transferee or assignee shall be determined as if held by the optionee and shall
be of no greater extent or term than if the transfer or assignment had not taken
place. In the event of a Participant's death, the Stock Option may be exercised
by the personal representative of the Participant's estate or by the successor
or successors in interest determined under the Participant's will or under the
applicable laws of descent and distribution. The terms of any rights under this
Plan in the hands of a transferee or assignee shall be determined as if held by
the Participant and shall be of no greater extent or term than if the transfer
or assignment had not taken place.

                                   ARTICLE 11
                  Corporate Transactions and Changes in Control

     11.1 At least fifteen (15) days prior to the consummation of a Corporate
Transaction, the Company shall give Participants written notice of the proposed
Corporate Transaction. The vesting schedules of all Stock Options may, at the
sole discretion of the Committee, be accelerated so that the Stock Options shall
become exercisable as to those shares which could be purchased under those
vesting schedules 12 months after the date of consummation of the Corporation
Transaction. In addition, at the sole discretion of the Committee, the vesting
schedule of some or all other Stock Options may be accelerated so that all or
any portion of Stock Options outstanding under the Plan immediately prior to the
consummation of the Corporate Transaction shall, for all purposes under this
Plan, become exercisable as of such time. If a Corporate Transaction is to
occur, in lieu of allowing a Participant to exercise the Participant's Stock
Options, the Board may, in its sole discretion, require some or all Participants
to accept a cash payment in consideration for the termination of the
Participant's Stock Options. The termination shall occur immediately prior to
the consummation of the Corporate Transaction and the cash payment shall be
equal to the difference between the price per share of Common Stock in the
Corporate Transaction as determined by the Board and the exercise price of a
Participant's Stock Options. All Stock Options, to the extent not previously
exercised, shall terminate upon the consummation of such Corporate Transaction
and cease to be exercisable unless expressly assumed by the successor
corporation or parent thereof. Provided, however, that if the Corporate
Transaction is to be accounted for as a "pooling-of-interest," then unexercised
stock options shall be exchanged for similar options of the acquiror or

                                       9

<PAGE>


surviving entity or voting common stock of the acquiror or surviving entity
based on the value of the options, as and to the extent required by APB No. 16,
accounting pronouncements of the Securities and Exchange Commission, and other
authoritative principles and pronouncements concerning pooling-of-interest
accounting. Notwithstanding the foregoing, the vesting of a Participant's Stock
Options shall not be accelerated (if and to the extent requested in writing by
the Participant) upon a Corporate Transaction if the participant is a
"disqualified individual" as that term is defined in Section 280G of the
Internal Revenue Code.

     11.2 The vesting schedules of all Stock Options shall be automatically
accelerated so that the Stock Options shall become exercisable as to all shares
subject to the Stock Options if the Participant's employment is terminated
without cause by the Company within one (1) year following a Change in Control.
"Without cause" means that "cause" did not exist as defined in Section .

     11.3 The employment, consulting or directorship agreement, or the Option
Agreement of a Participant may contain terms which vary from Sections and upon
approval of the Board and the Committee.

                                   ARTICLE 12
                                    Amendment

     The Board of Directors may from time to time alter, amend, suspend or
discontinue the Plan, including, where applicable, any modifications or
amendments as it shall deem advisable in order that ISOs will be classified as
incentive stock options under the Code, or in order to conform to any regulation
or to any change in any law or regulation applicable thereto; provided, however,
that no such action shall adversely affect the rights and obligations with
respect to Stock Options at any time outstanding under the Plan; and provided
further that no such action shall, without the approval of the stockholders of
the Company, (i) increase the maximum number of shares of Common Stock that may
be made subject to Stock Options (unless necessary to effect the adjustments
required by Section ), (ii) materially modify the requirements as to eligibility
for participation in the Plan, or (iii) materially increase the benefits
accruing to Participants under the Plan.

                                   ARTICLE 13
                         Registration of Optioned Shares

     The Stock Options shall not be exercisable unless the purchase of such
optioned shares is pursuant to an applicable effective registration statement
under the Securities Act and applicable state securities laws or unless, in the
opinion of counsel to the Company, the proposed purchase of such optioned shares
would be exempt from the registration requirements of the Securities Act and
from the registration or qualification requirements of applicable state
securities laws. Any certificates for such shares shall bear such legends as
deemed appropriate by the Committee.


                                       10
<PAGE>

                                   ARTICLE 14
                                Withholding Taxes

     14.1 Satisfaction of Withholding Obligations. The Company or Participating
Subsidiary may take such steps as it may deem necessary or appropriate for the
withholding of any taxes or funds which the Company or the Participating
Subsidiary is required by any law or regulation of any governmental authority,
whether federal, state or local, domestic or foreign, to withhold in connection
with any Stock Options (collectively, "Withholding Obligations"). Such steps may
include, by way of example only and not limitation, (i) requiring a Participant
to remit to the Company in cash an amount sufficient to satisfy such Withholding
Obligations; (ii) allowing the Participant to tender to the Company shares of
Common Stock, the Fair Market Value of which at the tender date the Committee
determines to be sufficient to satisfy such Withholding Obligations; (iii)
withholding shares of Common Stock otherwise issuable upon the exercise of a
Stock Option and which have a Fair Market Value at the exercise date sufficient
to satisfy such Withholding Obligations; (iv) agreement with the Participant to
withhold amounts from Participant's paycheck amounts sufficient to satisfy such
Withholding Obligations; or (iv) any combination of the foregoing.

     14.2 Notification of Inquiries and Agreements. Each Participant shall
notify the Company in writing within 10 days after the date such Participant (i)
first obtains knowledge of any Internal Revenue Service inquiry, audit,
assertion, determination, investigation, or question relating in any manner to
the value of any shares of Common Stock or Stock Options granted or received
hereunder; (ii) includes or agrees (including, without limitation, in any
settlement, closing or other similar agreement) to include in gross income with
respect to any shares of Common Stock or Stock Options received or granted
hereunder (A) any amount in excess of the amount reported on Form 1099 or Form
W-2 to such Participant by the Company, or (B) if no such Form was received, any
amount; (iii) exercises, sells, disposes of, or otherwise transfers (other than
to such Person's successors, heirs, executors or administrators, as the case may
be) a Stock Option acquired pursuant to this Plan; or (iv) sells, disposes of,
or otherwise transfers (other than to such Person's successors, heirs, executors
or administrators, as the case may be) shares of Common Stock acquired pursuant
to the exercise of an Incentive Stock Option within the Disqualified Period.
Upon request, a Participant shall provide to the Company any information or
document relating to any event described in the preceding sentence which the
Company (in its sole discretion) requires in order to calculate and substantiate
any change in the Company's tax liability as a result of such event.
"Disqualified Period" means, in the case of any Incentive Stock Option, the
period beginning on the date such Stock Option is granted and ending on the
later of the date (i) two years after the date such Stock Option is granted, or
(ii) one year after the transfer of any Common Stock to a Participant pursuant
to the exercise of such Stock Option.

     14.3 Use of Outstanding Stock for Withholding Obligations. The Committee
may, in its sole discretion, permit a Participant to satisfy such Participant's
Withholding Obligations with shares of Common Stock which such Participant would
otherwise be entitled to receive upon exercise, provided however, (i) that the
amount of any Withholding Obligations representing federal income tax which may
be satisfied in such a manner shall not exceed the lessor of: (a) the regular
federal income tax withholding rate to which such Participant would be subject
in respect of the taxable income arising from such exercise; and (b) the flat

                                       11

<PAGE>


withholding rate applicable to supplemental wages in effect at such time under
Treasury Regulations Section 31.3402(g)-1(a)(2)(ii) (or any successor provision
of the Code or Treasury Regulations); (ii) provided further, that the Committee
may, in its discretion, permit a Participant to satisfy federal income tax
withholding in excess of the amount described in (i) above by (A) surrendering
to the Company shares of Company capital stock having a Fair Market Value at the
time of surrender equal to such additional withholding and which have been owned
by such Participant for at least 6 months prior to such exercise, or (B)
attesting in writing to such Participant ownership of shares of Common Stock
having a Fair Market Value at the time of attestation equal to such additional
Withholding Obligations and allowing the Company to withhold from the shares
such Participant would otherwise receive an equal number of shares of Common
Stock.

                                   ARTICLE 15
                             Brokerage Arrangements

     The Committee, in its discretion, may enter into arrangements with one or
more banks, brokers or other financial institutions to facilitate the
disposition of shares acquired upon the exercise of Stock Options including,
without limitation, arrangements for the simultaneous exercise of Stock Options
and the sale of shares acquired upon exercise.

                                   ARTICLE 16
                           Nonexclusivity of the Plan

     Neither the adoption of the Plan by the Board nor the submission of the
Plan to stockholders of the Company for approval shall be construed as creating
any limitations on the power or authority of the Board to adopt such other or
additional incentive or other compensation arrangements of whatever nature as
the Board of Directors may deem necessary or desirable or preclude or limit the
continuation of any other plan, practice or arrangement for the payment of
compensation or fringe benefits to employees generally, or to any class or group
of employees, which the Company or any Participating Subsidiary now has lawfully
put into effect, including, without limitation, any retirement, pension, savings
and stock purchase plan, insurance, death and disability benefits and executive
short-term or long-term incentive plans.

                                   ARTICLE 17
                              State Law Provisions

     All grants and exercises of Stock Options, and the sale or other
disposition of securities received on such exercise, shall be subject to
applicable provisions of local, state and foreign laws.

                                   ARTICLE 18
                                 Effective Date

     This Plan was adopted by the Board on April 23, 1999,and became effective
on that date subject to the approval of the Company's stockholders within twelve
(12) months thereafter. However, if such approval is not obtained all provisions
of this Plan, and all grants hereunder, shall nevertheless be effective except
that all ISOs shall be NSOs. No Stock Options shall be granted subsequent to ten
(10) years after the effective date of the Plan. Stock Options outstanding
subsequent to ten years after the effective date of the Plan shall continue to
be governed by the provisions of the Plan.


                                       12
<PAGE>



                      NON-STATUTORY STOCK OPTION AGREEMENT


     This NON-STATUTORY STOCK OPTION AGREEMENT is made ________, 199 , between
INFONOW CORPORATION (hereinafter referred to as the "Company"), and
_______________ (hereinafter referred to as "Optionee").

     WHEREAS, Optionee is an important and valuable contributor to the Company
and the Company deems it to be in its interest and in the interest of its
shareholders to secure the services of Optionee for the Company or such of its
subsidiary companies as may be designated by the Company; and

     WHEREAS, the Company, as an incentive to Optionee to continue to serve the
Company or its subsidiaries and to increase Optionee's proprietary interest in
the Company, desires to enter into this Agreement containing the terms and
conditions hereinafter set forth and to grant Optionee an option to purchase
shares of the Common Stock of the Company.

     NOW, THEREFORE, in consideration of the promises and the mutual agreements
hereinafter contained, and for other good and valuable consideration, the
parties agree as follows:

     1. Grant of Option. In consideration of the foregoing, the Company hereby
grants to Optionee the right and option (hereinafter referred to as "the
option") to purchase __________ shares of the Company's Common Stock ("Shares")
pursuant to the following schedule: subject to Section 7.4 of the Company's 1999
Stock Option Plan (the "Plan"), __________. The option shall terminate on the
tenth anniversary of the date hereof and, accordingly, may not be exercised
after that date. The purchase price to be paid for such Shares upon exercise of
the option shall be $______ per share, being not less than the percentage of
Fair Market Value of the Shares on the date of this Agreement required under the
Plan. This option is granted pursuant to, and is subject to the terms and
conditions of the Plan, a copy of which has been furnished to Optionee and
receipt of which Optionee hereby acknowledges.

     2. Method of Exercising Option. The option may be exercised, in whole at
any time or in part from time to time, by giving to the Company notice in
writing to that effect. Within thirty (30) days after the receipt by it of
notice of exercise of the option and upon due satisfaction of all conditions
pertaining to the option as set forth in this Agreement, the Company shall cause
certificates for the number of Shares with respect to which the option is
exercised to be issued in the name of Optionee, or his executors,
administrators, or other legal representatives, heirs, legatees, next of kin, or
distributees, and to be delivered to Optionee or his executors, administrators,
or other legal representatives, heirs, legatees, next of kin, or distributees.
Payment of the purchase price for the shares with respect to which the option is
exercised shall be made to the Company upon the delivery of such stock, together
with revenue stamps or checks in an amount sufficient to pay any stock transfer
taxes required on such delivery. The Company shall give the person or persons
entitled to the same at least five (5) days' notice of the time and place for
delivery and for the payment of such purchase price.

                                       13

<PAGE>


     3. Conditions of Option. The option is subject to the following additional
conditions:

          (a) The option herein granted to Optionee is not transferable by
     Optionee during Optionee's lifetime, but may be transferred by will or the
     laws of descent and distribution.

          (b) The option may be exercised by Optionee pursuant to the terms of
     the Plan, but only to the extent that Optionee had the right to exercise
     such option at the date of termination of the Optionee's service to the
     Company.

     4. Representation as to Investment. Unless the Option and the shares are
registered pursuant to a then effective registration statement pursuant to the
Securities Act of 1933 and applicable state law, the exercise of such option and
the delivery of the Shares subject to it will be contingent upon the Company
being furnished by Optionee, his legal representatives, or other persons
entitled to exercise such option, with a statement in writing, in substantially
the form attached as Exhibit 2 hereto, that at the time of such exercise it is
his or their intention to acquire the Shares being purchased solely for
investment purposes and not with a view to distribution.

     5. Notices. Any notice to be given by Optionee as required by this
Agreement shall be sent to the Company at its principal executive offices and
any notice from the Company to Optionee shall be sent to Optionee at his address
as it appears on the Company's books and records. Either party may change the
address to which notices are to be sent by informing the other party in writing
of the new address.

     6. Restriction Against Assignment. Except as otherwise expressly provided
above, Optionee agrees on behalf of himself and of his executors and
administrators, heirs, legatees, distributees, and any other person or persons
claiming any benefits under him by virtue of this Agreement, that this Agreement
and the rights, interests, and benefits under it shall not be assigned,
transferred, pledged, or hypothecated in any way by Optionee or any executor,
administrator, heir, legatee, distributee, or other person claiming under
Optionee by virtue of this Agreement. Such rights, interest, or benefits shall
not be subject to execution, attachment, or similar process. Any attempted
assignment, transfer, pledge or hypothecation, or other disposition of this
Agreement or of such rights, interests, and benefits contrary to the preceding
provisions, or the levy of any attachment or similar process thereupon, shall be
null and void and without effect.

     7. Further Agreements. The undersigned agrees, in connection with the
issuance of the Shares, and thereafter from time to time as requested by the
Company, to execute any stockholders agreement as provided in the Plan. The
undersigned will, if requested, by the Company in connection with a public
offering of the Company's securities, adhere to lock-up arrangements between the
Company and an underwriter involved in such public offering.

     The Company or Participating Subsidiary may take such steps as it may deem
necessary or appropriate for the withholding of any taxes or funds which the
Company or the Participating Subsidiary is required by any law or regulation of
any governmental authority, whether federal, state or local, domestic or
foreign, to withhold in connection with any Stock Options (collectively,
"Withholding Obligations"). Such steps may include, by way of example only and

                                       14

<PAGE>


not limitation, (i) requiring a Participant to remit to the Company in cash an
amount sufficient to satisfy such Withholding Obligations; (ii) allowing the
Participant to tender to the Company shares of Common Stock, the Fair Market
Value of which at the tender date the Committee determines to be sufficient to
satisfy such Withholding Obligations; (iii) withholding shares of Common Stock
otherwise issuable upon the exercise of a Stock Option and which have a Fair
Market Value at the exercise date sufficient to satisfy such Withholding
Obligations; or (iv) any combination of the foregoing.

     The Optionee understands that the Company will require the Optionee to
satisfy any applicable Withholding Obligations in connection with this option or
Common Stock received pursuant thereto. The Optionee agrees to notify the
Company in writing within 10 days after the date the Optionee (i) first obtains
knowledge of any Internal Revenue Service inquiry, audit, assertion,
determination, investigation, or question relating in any manner to the value of
this option or any shares of Common Stock received pursuant hereto; (ii)
includes or agrees (including, without limitation, in any settlement, closing or
other similar agreement) to include in gross income with respect to this option
or any shares of Common Stock received pursuant hereto (A) any amount in excess
of the amount reported on Form 1099 or Form W-2 to the Optionee by the Company,
or (B) if no such Form was received, any amount; or (iii) exercises, sells,
disposes of, or otherwise transfers (other than to the Optionee's successors,
heirs, executors or administrators, as the case may be) this option. Upon
request, the Optionee shall provide to the Company any information or document
relating to any event described in the preceding sentence which the Company (in
its sole discretion) requires in order to calculate and substantiate any change
in the Company's tax liability as a result of such event.

     IN WITNESS WHEREOF, the Company and the Optionee have executed this
Non-Statutory Stock Option Agreement as of the day and year first above written.

ATTEST:                                     INFONOW CORPORATION


By:________________________                 By:_________________________________
         Secretary                                            President

                                               ---------------------------------
                                                     ______________, Optionee

                                       15
<PAGE>



EXHIBIT 1

                               NOTICE OF EXERCISE

TO:      INFONOW CORPORATION

1.       The undersigned hereby elects to purchase ___________________ shares of
         Common  Stock  of  INFONOW  CORPORATION  pursuant  to the  terms of the
         attached  Non-statutory  Stock Option  Agreement,  and tenders herewith
         payment of the purchase price of such shares in full.

2.       Please issue a certificate or certificates  representing said shares of
         Common Stock in the name of the undersigned or in such other name as is
         specified below:


                                     (Name)





                                    (Address)




Date:                                _______________________________
                                     Optionee



                                       16
<PAGE>



EXHIBIT 2

                       INVESTMENT REPRESENTATION STATEMENT

TO:      INFONOW CORPORATION

With respect to the ____________________ shares of Common Stock ("Shares") of
INFONOW CORPORATION ("Company") which the undersigned ("Purchaser") has
purchased from the Company today, the Purchaser hereby represents and warrants
as follows:

1.   The Purchaser acknowledges that he has received no formal prospectus or
     offering memorandum describing the business and operations of the Company.
     He has, however, by virtue of his relationship with the Company, been given
     access to all information that he believes is material to his decision to
     purchase the Shares. The Purchaser has had the opportunity to ask questions
     of, and receive answers from, representatives of the Company concerning its
     business operations. Any questions raised by the Purchaser have been
     answered to his satisfaction.

2.   The Shares are being acquired by the Purchaser for his account, for
     investment purposes only, and not with a view to the distribution or resale
     thereof.

3.   No representations or promises have been made concerning the marketability
     or value of the Shares. The Purchaser understands that there is currently
     no market for the transfer of the Shares. The Purchaser further
     acknowledges that, because the Shares have not been registered under the
     Securities Act of 1933, and cannot be resold unless they are subsequently
     registered under said Act or an exemption from registration is available,
     the Purchaser must continue to bear the economic risk of his investment in
     the Shares for an indefinite period of time. Specifically, the Purchaser
     agrees that the Shares may not be transferred until the Company has
     received an opinion of counsel reasonably satisfactory to it that the
     proposed transfer will not violate federal or state securities laws unless
     the Company receives this requirement. The Company has not agreed or
     represented to the Purchaser that the Shares will be purchased or redeemed
     from the Purchaser at any time in the future. Further, there have been no
     representations, promises, or agreements that the Shares will be registered
     under the Securities Act of 1933 at any time in the future or otherwise
     qualified for sale under the applicable securities laws. The Purchaser
     further understands that a notation will be made on the appropriate records
     of the Company and on the Stock Certificate representing the Shares so that
     the transfer of Shares will not be effected on those records without
     compliance with the restrictions referred to above.

Date:
                                    Purchaser


                                       17
<PAGE>


                        INCENTIVE STOCK OPTION AGREEMENT


     This INCENTIVE STOCK OPTION AGREEMENT is made ________, 199 , between
INFONOW CORPORATION (hereinafter referred to as the "Company"), and
_______________ (hereinafter referred to as "Optionee").

     WHEREAS, Optionee is an important and valuable employee of the Company and
the Company deems it to be in its interest and in the interest of its
shareholders to secure the services of Optionee for the Company or such of its
subsidiary companies as may be designated by the Company; and

     WHEREAS, the Company, as an incentive to Optionee to continue to remain in
the employment of the Company or its subsidiaries and to increase Optionee's
proprietary interest in the Company, desires to enter into this Agreement
containing the terms and conditions hereinafter set forth and to grant Optionee
an option to purchase shares of the Common Stock of the Company.

     NOW, THEREFORE, in consideration of the promises and the mutual agreements
hereinafter contained, and for other good and valuable consideration, the
parties agree as follows:

     1. Grant of Option. In consideration of the foregoing, the Company hereby
grants to Optionee the right and option (hereinafter referred to as "the
option") to purchase __________ shares of the Company's Common Stock ("Shares")
pursuant to the following schedule: subject to Section 7.4 of the Company's 1999
Stock Option Plan (the "Plan"), ____________. The option shall terminate on the
[tenth]/[fifth]/[______]1 anniversary of the date hereof and, accordingly, may
not be exercised after that date. The purchase price to be paid for such Shares
upon exercise of the option shall be $______ per share, being not less than
[100%]/[110%] 2 of the fair market value of the Shares on the date of this
Agreement. This option is granted pursuant to, and is subject to the terms and
conditions of the Plan, a copy of which has been furnished to Optionee and
receipt of which Optionee hereby acknowledges.

          2. Method of Exercising Option. The option may be exercised,  in whole
at any time or in part from time to time,  by  giving to the  Company  notice in
writing to that  effect.  Within  thirty  (30) days  after the  receipt by it of
notice of exercise  of the option and upon due  satisfaction  of all  conditions
pertaining to the option as set forth in this Agreement, the Company shall cause
certificates  for the  number  of Shares  with  respect  to which the  option is
exercised   to  be  issued  in  the  name  of   Optionee,   or  his   executors,


- -------

1    Circle "fifth" (or insert a shorter period) if the Optionee holds stock
     possessing more than 10% of the total combined voting power of all classes
     of Company stock (not counting options). Circle "tenth" (or insert a
     shorter period) if the Optionee holds stock with 10% or less of the voting
     power (not counting options).

2    Circle "110%" if the Optionee holds stock possessing more than 10% of the
     total combined voting power of all classes of Company stock (not counting
     options). Circle "100%" if the Optionee holds stock with 10% or less of the
     voting power (not counting options).


                                       18

<PAGE>


administrators, or other legal representatives, heirs, legatees, next of kin, or
distributees, and to be delivered to Optionee or his executors,  administrators,
or other legal representatives,  heirs, legatees,  next of kin, or distributees.
Payment of the purchase price for the shares with respect to which the option is
exercised shall be made to the Company upon the delivery of such stock, together
with revenue stamps or checks in an amount  sufficient to pay any stock transfer
taxes  required on such  delivery.  The Company shall give the person or persons
entitled  to the same at least  five (5) days'  notice of the time and place for
delivery and for the payment of such purchase price.

     3. Conditions of Option. The option is subject to the following additional
conditions:

          (a) The option herein granted to Optionee shall not be transferable by
     Optionee other than by will or the laws of descent and distribution, and
     shall be exercisable, during his lifetime, only by him.

          (b) The option may be exercised by Optionee pursuant to the terms of
     the Plan, but only to the extent that Optionee had the right to exercise
     such option at the date of termination of the Optionee's employment with
     the Company.

     4. Representation as to Investment. Unless the Option and the shares are
registered pursuant to a then effective registration statement pursuant to the
Securities Act of 1933 and applicable state law, the exercise of such option and
the delivery of the Shares subject to it will be contingent upon the Company
being furnished by Optionee, his legal representatives, or other persons
entitled to exercise such option, with a statement in writing, in substantially
the form attached as Exhibit 2 hereto, that at the time of such exercise it is
his or their intention to acquire the Shares being purchased solely for
investment purposes and not with a view to distribution.

     5. Qualification of Option. The option is intended to qualify as an
incentive stock option within the meaning of the Internal Revenue Code of 1986,
as amended, and shall be so construed, provided, however, that nothing herein
shall be deemed to be or interpreted as a representation, guarantee, or other
undertaking on the part of the Company that such option is or will be determined
to be an incentive stock option within that or any other section of the Internal
Revenue Code.

     6. Notices. Any notice to be given by Optionee as required by this
Agreement shall be sent to the Company at its principal executive offices and
any notice from the Company to Optionee shall be sent to Optionee at his address
as it appears on the Company's books and records. Either party may change the
address to which notices are to be sent by informing the other party in writing
of the new address.

     7. Restriction Against Assignment. Except as otherwise expressly provided
above, Optionee agrees on behalf of himself and of his executors and
administrators, heirs, legatees, distributees, and any other person or persons
claiming any benefits under him by virtue of this Agreement, that this Agreement
and the rights, interests, and benefits under it shall not be assigned,
transferred, pledged, or hypothecated in any way by Optionee or any executor,
administrator, heir, legatee, distributee, or other person claiming under
Optionee by virtue of this Agreement. Such rights, interest, or benefits shall

                                       19

<PAGE>


not be subject to execution, attachment, or similar process. Any attempted
assignment, transfer, pledge or hypothecation, or other disposition of this
Agreement or of such rights, interests, and benefits contrary to the preceding
provisions, or the levy of any attachment or similar process thereupon, shall be
null and void and without effect.

     8. Further Agreements. The undersigned agrees, in connection with the
issuance of the Shares, and thereafter from time to time as requested by the
Company, to execute any stockholders agreement as provided in the Plan. The
undersigned will, if requested, by the Company in connection with a public
offering of the Company's securities, adhere to lock-up arrangements between the
Company and an underwriter involved in such public offering.

     The Company or Participating Subsidiary may take such steps as it may deem
necessary or appropriate for the withholding of any taxes or funds which the
Company or the Participating Subsidiary is required by any law or regulation of
any governmental authority, whether federal, state or local, domestic or
foreign, to withhold in connection with any Stock Options (collectively,
"Withholding Obligations"). Such steps may include, by way of example only and
not limitation, (i) requiring a Participant to remit to the Company in cash an
amount sufficient to satisfy such Withholding Obligations; (ii) allowing the
Participant to tender to the Company shares of Common Stock, the Fair Market
Value of which at the tender date the Committee determines to be sufficient to
satisfy such Withholding Obligations; (iii) withholding shares of Common Stock
otherwise issuable upon the exercise of a Stock Option and which have a Fair
Market Value at the exercise date sufficient to satisfy such Withholding
Obligations; or (iv) any combination of the foregoing.

     The Optionee understands that the Company will require the Optionee to
satisfy any applicable Withholding Obligations in connection with this option or
Common Stock received pursuant thereto. The Optionee agrees to notify the
Company in writing within 10 days after the date the Optionee (i) first obtains
knowledge of any Internal Revenue Service inquiry, audit, assertion,
determination, investigation, or question relating in any manner to the value of
this option or any shares of Common Stock received pursuant hereto; (ii)
includes or agrees (including, without limitation, in any settlement, closing or
other similar agreement) to include in gross income with respect to this option
or any shares of Common Stock received pursuant hereto (A) any amount in excess
of the amount reported on Form 1099 or Form W-2 to the Optionee by the Company,
or (B) if no such Form was received, any amount; (iii) exercises, sells,
disposes of, or otherwise transfers (other than to the Optionee's successors,
heirs, executors or administrators, as the case may be) this option; or (iv)
sells, disposes of, or otherwise transfers Stock acquired pursuant to this
Agreement within the Disqualified Period. "Disqualified Period" means, in the
case of any Option, the period beginning on the date such Option is granted and
ending on the later of the date (a) two years after the date such Option is
granted, or (b) one year after the transfer of any Stock to an Optionee pursuant
to the exercise of such Option. Upon request, the Optionee shall provide to the
Company any information or document relating to any event described in the
preceding sentence which the Company (in its sole discretion) requires in order
to calculate and substantiate any change in the Company's tax liability as a
result of such event.

                                       20

<PAGE>


     IN WITNESS WHEREOF, the Company and the Optionee have executed this
Incentive Stock Option Agreement as of the day and year first above written.

ATTEST:                                     INFONOW CORPORATION


By:________________________                 By:__________________________
        Secretary                                      President

                                               ------------------------------
                                               ______________, Optionee

                                       21
<PAGE>



EXHIBIT 1

                               NOTICE OF EXERCISE

TO:      INFONOW CORPORATION

1.       The undersigned hereby elects to purchase ___________________ shares of
         Common  Stock  of  INFONOW  CORPORATION  pursuant  to the  terms of the
         attached Incentive Stock Option Agreement, and tenders herewith payment
         of the purchase price of such shares in full.

2.       Please issue a certificate or certificates  representing said shares of
         Common Stock in the name of the undersigned or in such other name as is
         specified below:


                                     (Name)





                                    (Address)




Date:                                _______________________________
                                     Optionee



                                       22
<PAGE>


EXHIBIT 2

                       INVESTMENT REPRESENTATION STATEMENT

TO:      INFONOW CORPORATION

With respect to the ____________________ shares of Common Stock ("Shares") of
INFONOW CORPORATION ("Company") which the undersigned ("Purchaser") has
purchased from the Company today, the Purchaser hereby represents and warrants
as follows:

1.   The Purchaser acknowledges that he has received no formal prospectus or
     offering memorandum describing the business and operations of the Company.
     He has, however, by virtue of his relationship with the Company, been given
     access to all information that he believes is material to his decision to
     purchase the Shares. The Purchaser has had the opportunity to ask questions
     of, and receive answers from, representatives of the Company concerning its
     business operations. Any questions raised by the Purchaser have been
     answered to his satisfaction.

2.   The Shares are being acquired by the Purchaser for his account, for
     investment purposes only, and not with a view to the distribution or resale
     thereof.

3.   No representations or promises have been made concerning the marketability
     or value of the Shares. The Purchaser understands that there is currently
     no market for the transfer of the Shares. The Purchaser further
     acknowledges that, because the Shares have not been registered under the
     Securities Act of 1933, and cannot be resold unless they are subsequently
     registered under said Act or an exemption from registration is available,
     the Purchaser must continue to bear the economic risk of his investment in
     the Shares for an indefinite period of time. Specifically, the Purchaser
     agrees that the Shares may not be transferred until the Company has
     received an opinion of counsel reasonably satisfactory to it that the
     proposed transfer will not violate federal or state securities laws unless
     the Company receives this requirement. The Company has not agreed or
     represented to the Purchaser that the Shares will be purchased or redeemed
     from the Purchaser at any time in the future. Further, there have been no
     representations, promises, or agreements that the Shares will be registered
     under the Securities Act of 1933 at any time in the future or otherwise
     qualified for sale under the applicable securities laws. The Purchaser
     further understands that a notation will be made on the appropriate records
     of the Company and on the Stock Certificate representing the Shares so that
     the transfer of Shares will not be effected on those records without
     compliance with the restrictions referred to above.

Date:
                                    Purchaser


                                       23



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