SCOTTS LIQUID GOLD INC
DEF 14A, 2000-03-24
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

                               (Amendment No. ___)


Filed by the Registrant

Filed by a Party other than the Registrant

Check the Appropriate box:

     Preliminary Proxy Statement                Confidential, for Use of the
                                                Commission Only (as permitted
X    Definitive Proxy Statement                 by Rule 14a-6(e)(2))

     Definitive Additional Materials

     Soliciting Material Pursuant to ? 240.14a-11(c) or ? 240.14a-12

                      Scott's Liquid Gold-Inc
             (Name of Registrant as Specified in its Charter)

 (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

X    No fee required.

     Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

          1)   Title of each class of securities to which transaction applies:

          2)   Aggregate number of securities to which transaction applies:

          3)   Per unit price or other underlying value of transaction computed
               pursuant to Exchange Act Rule 0-11.  (Set forth the amount on
               which the filing fee is calculated and state how it was
               determined):

          4)   Proposed maximum aggregate value of transaction:

     5)   Total fee paid:

________________________________________________________________________

     Fee paid previously with preliminary materials.

     Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously.  Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.

          1)   Amount Previously Paid:
          2)   Form, Schedule, or Registration Statement No.:
          3)   Filing Party:
          4)   Date Filed:



                            SCOTT'S LIQUID GOLD-INC.
                               4880 Havana Street
                             Denver, Colorado 80239


                           NOTICE OF ANNUAL MEETING OF
                                  SHAREHOLDERS
                             To Be Held May 3, 2000

TO OUR SHAREHOLDERS:

      The Annual Meeting of Shareholders of Scott's Liquid Gold-Inc., a Colorado
corporation  (the  "Company"), will be held at 10:00  a.m.,  Mountain  Time,  on
Wednesday,  May  3, 2000 at the Company's offices, 4880 Havana  Street,  Denver,
Colorado for the purpose of considering and acting upon the following:

     (1)  The election of five directors;
     (2)  Such  other  matters as may properly come before the  meeting  or  any
          adjournment thereof.

      Only shareholders of record at the close of business on March 8, 2000  are
entitled to notice of and to vote at the meeting.

                                   BY ORDER OF THE BOARD OF DIRECTORS



                                   CAROLYN J. ANDERSON
                                   Corporate Secretary


Denver, Colorado
March 24, 2000


THE  FORM OF PROXY IS ENCLOSED.  TO ASSURE THAT YOUR SHARES WILL BE VOTED AT THE
MEETING,  PLEASE COMPLETE AND SIGN THE ENCLOSED PROXY AND RETURN IT PROMPTLY  IN
THE  ENCLOSED,  POSTAGE PREPAID, ADDRESSED ENVELOPE.  NO ADDITIONAL  POSTAGE  IS
REQUIRED IF MAILED IN THE UNITED STATES.  THE GIVING OF A PROXY WILL NOT  AFFECT
YOUR RIGHT TO VOTE IN PERSON IF YOU ATTEND THE MEETING.

                            SCOTT'S LIQUID GOLD-INC.
                               4880 Havana Street
                             Denver, Colorado 80239



                                 PROXY STATEMENT

                         ANNUAL MEETING OF SHAREHOLDERS
                             To Be Held May 3, 2000

      The enclosed Proxy is solicited by and on behalf of the Board of Directors
of  Scott's Liquid Gold-Inc., a Colorado corporation (the "Company"), for use at
the  Company's Annual Meeting of Shareholders to be held at 10:00 a.m., Mountain
Time,  on  Wednesday, May 3, 2000 at the Company's offices, 4880 Havana  Street,
Denver,  Colorado,  or any adjournment thereof.  This Proxy  Statement  and  the
accompanying  form of Proxy are first being mailed or given to the  shareholders
of the Company on or about March 24, 2000.

     Any shareholder signing and mailing the enclosed Proxy may revoke it at any
time  before  it  is  voted by giving written notice of the  revocation  to  the
Company's  Corporate Secretary, by voting in person at the meeting or by  filing
at the meeting a later executed proxy.

                  VOTING SECURITIES AND PRINCIPAL SHAREHOLDERS

      All  voting rights are vested exclusively in the holders of the  Company's
$0.10  par  value  common stock.  Each share of the Company's  common  stock  is
entitled  to  one vote.  Cumulative voting in the election of directors  is  not
permitted.   Holders of a majority of shares entitled to vote  at  the  meeting,
when present in person or by proxy, constitute a quorum.  On March 8, 2000,  the
record  date  for shareholders entitled to vote at the meeting, the Company  had
10,103,058 shares of its $0.10 par value common stock issued and outstanding.

     When a quorum is present, in the election of directors, those five nominees
having  the  highest  number of votes cast in favor of their  election  will  be
elected to the Company's Board of Directors.  Consequently, any shares not voted
(whether  by  abstention, broker non-vote or otherwise) have no  impact  in  the
election of directors except to the extent the failure to vote for an individual
results  in another individual receiving a larger number of votes.  With respect
to any other matter which may properly come before the Meeting, unless a greater
number of votes is required by law, a matter is approved by the shareholders  if
the  votes cast in favor of the matter exceed the votes cast in opposition.  Any
shares  not voted (whether by abstention, broker non-vote or otherwise) have  no
impact  on  the  vote for these other matters, if any, so long as  a  quorum  is
present.

      The  following  persons are the only persons known to the Company  who  on
March  8,  2000, owned beneficially more than 5% of the Company's common  stock,
its only class of outstanding voting securities:

<TABLE>
   Name and       Amount and
  Address of       Nature of                     Percent
  Beneficial      Beneficial                       of
     Owner         Ownership                      Class
<S>               <C>       <C>                 <C>

Mark E.           2,681,355 (1)(2)              26.4%
Goldstein
4880 Havana
Street
Denver,
Colorado  80239

Scott's Liquid    1,099,558 (3)                 10.9%
Gold-Inc.
Employee Stock
Ownership Plan
4880 Havana
Street
Denver,
Colorado  80239
</TABLE>

(1)  Includes 2,126,473 shares held by the Goldstein Family Partnership, Ltd., a
     limited  partnership of which the general partner is the  Goldstein  Family
     Corporation and whose limited partners include Mark E. Goldstein, his
     children, a sister, and certain other relatives. Mr. Goldstein is the sole
     director and sole executive officer of the Goldstein Family Corporation,
     and he owns 80% of the outstanding stock of the Goldstein Family
     Corporation in his individual name and  owns as a trustee 20% of the
     outstanding stock of the Goldstein Family Corporation.  Mr. Goldstein has
     the sole voting and disposition powers with respect  to  these  shares  of
     the Company owned by  the  Goldstein  Family  Partnership,  Ltd.
     Also includes 70,500 shares underlying incentive  stock options granted
     under the Company's 1998 Stock Option Plan and 92,892 shares
     held by Mr. Goldstein's minor children.  Includes 70,500 shares underlying
     stock options in the estate of Jerome J. Goldstein.  Does not include
     25,890 shares of the Company's common stock owned by Mr. Goldstein's
     spouse, as to which Mr. Goldstein disclaims any beneficial ownership.

(2) Does  not  include  85,013  shares  held by  the  Company's  Employee  Stock
    Ownership Plan attributable to Mr. Goldstein's vested interest in  the  Plan
    as of December 31, 1999.

(3) The  six  person  committee administering the Employee Stock Ownership  Plan
    directs  the  voting  of  shares held under such Plan.  The  Company's  four
    executive officers are members of this six-person committee.


                    SECURITY OWNERSHIP OF MANAGEMENT

      The following table shows as of March 8, 2000, the shares of the Company's
common  stock beneficially owned by each director and executive officer  of  the
Company  and the shares beneficially owned by all of the directors and executive
officers as a group:

<TABLE>
        Name of          Amount and Nature of           Percent
   Beneficial Owner      Beneficial Ownership           of Class
                                 (1)
<S>                           <C>       <C>              <C>

Mark E. Goldstein             2,681,355 (2)(3)(5)        26.4%

Carolyn J. Anderson           288,460   (3)(5)            2.8%

Barry Shepard                 264,500   (3)(5)(6)         2.6%

Jeffrey R. Hinkle             161,178   (3)(5)(7)         1.6%

Dennis H. Field               151,833   (4)               1.5%

James F. Keane                105,833   (4)               1.0%

All Directors and             3,653,159 (3)(4)           34.3%
executive officers as a
Group (six persons)
</TABLE>

(1)  Beneficial  owners  listed  have sole voting  and  disposition  power  with
     respect to the shares shown unless otherwise indicated.

(2)  For  information regarding Mr. Goldstein's beneficial ownership of  shares,
     see  footnote  1  under  the  table  in "Voting  Securities  and  Principal
     Shareholders."

(3)  For each named executive, other than Mr. Hinkle, also includes70,500 the
     following number of shares underlying stock options granted under the
     Company's 1998 Stock Option Plan which was approved by the Company's
     shareholders at the 1999 Annual Meeting: 70,500 for each of Mr. Goldstein,
     Ms. Anderson and Mr. Shepard; and 79,000 for Mr. Hinkle.  For Mr. Hinkle,
     who was elected as an executive officer of the Company on February 22,
     2000, includes 79,000 shares underlying stock options granted under the
     Company's 1997 and 1998 Stock Option Plans.

(4)  Includes for Mr. Field 148,333 shares and for Mr. Keane 103,333 shares
     underlying presently exercisable stock options granted by the Company's
     Board of Directors under the Company's 1993 Stock Option Plan for Outside
     Directors.

(5)  Does not include shares owned by the Company's Employee Stock Ownership
     Plan under which, at December 31, 1999, Mark E. Goldstein had a vested
     interest in 85,013 shares, Carolyn J. Anderson had a vested interest in
     125,588 shares, Barry Shepard had a vested interest in 76,660 shares, and
     Jeffrey R. Hinkle had a vested interest in 44,627 shares.

(6)  Of Mr. Shepard's shares, 20,000 are held jointly by Mr. Shepard and his
     wife.

(7)  Mr. Hinkle was elected Vice President-Marketing of Scott's Liquid Gold-Inc.
     on February 22, 2000.  Of Mr. Hinkle's shares, 46,400 are held jointly by
     Mr. Hinkle and his wife.

      There has been no change in control of the Company since the beginning  of
the  last  fiscal  year,  and there are no arrangements known  to  the  Company,
including any pledge of securities of the Company, the operation of which may at
a subsequent date result in a change in control of the Company.

      Jerome J. Goldstein was the Company's founder, a director, and Chairman of
the Company's Board of Directors from the time of the Company's founding through
the  entire  year of 1999.  As a result of the death of Jerome J.  Goldstein  in
January, 2000, Mark E. Goldstein became the beneficial owner of 2,126,473 shares
of  the  Company's common stock held by the Goldstein Family Partnership,  Ltd.,
representing approximately 21.0% of the outstanding common stock of the Company.
On  January 21, 2000, Mark E. Goldstein acquired 800 shares of the common  stock
of  the Goldstein Family Corporation, representing 80% of the outstanding common
stock  of  the Goldstein Family Corporation.  He also became the sole  director,
the President and the sole executive officer of the Goldstein Family Corporation
on  that  date.   As  a result, Mark E. Goldstein controls the Goldstein  Family
Corporation.   The  Goldstein  Family  Corporation  controls  the   voting   and
disposition  of  common  stock  of the Company owned  by  the  Goldstein  Family
Partnership,  Ltd.  Mr. Goldstein paid no consideration for the  shares  of  the
Goldstein  Family Corporation.  The shares were transferred to him  by  a  Trust
created  by  Jerome J. Goldstein; the Trust provided for this  transfer  of  the
shares  upon  the  death of Jerome J. Goldstein.  As indicated  above,  Mark  E.
Goldstein may now be considered the beneficial owner of approximately  26.4%  of
the Company's common stock.

                ELECTION OF DIRECTORS AND MANAGEMENT INFORMATION

Nominees

      The  Company's  Board of Directors consists currently of  five  directors.
Unless authority to vote is withheld, the persons named in the enclosed form  of
proxy  will  vote the shares represented by such proxy for the election  of  the
five nominees for director named below.  If, at the time of the Meeting, any  of
these  nominees  shall  have become unavailable for any reason  to  serve  as  a
director,  the persons entitled to vote the proxy will vote for such  substitute
nominee or nominees, if any, as they determine in their discretion.  If elected,
the  nominees  for  director will hold office until the next annual  meeting  of
shareholders or until their successors are elected and qualified.  The  nominees
for director, each of whom has consented to serve if elected, are as follows:

<TABLE>
 Name of Nominee and                                   Principal Occupation for
      Position                       Director               Last Five Years
   in the Company             Age     Since
<S>                            <C>    <C>          <S>

Mark E. Goldstein              43     1983         Chairman of the Board of the Company
(Chairman of the                                   since February 22, 2000, President and
Board, President and                               Chief Executive Officer since August,
Chief Executive                                    1990.  From 1982 to 1990, Vice President-
Officer)                                           Marketing of Company.  Employed by the
                                                   Company since 1978.
Carolyn J. Anderson            61     1974         Executive Vice President since 1974,
(Executive Vice                                    Chief Operating Officer of the Company
President, Chief                                   since 1982 and Corporate Secretary since
Operating Officer and                              1973.  Employed by the Company since
Corporate Secretary)                               1970.

Barry Shepard                  69     1982         Treasurer and Chief Financial Officer of
(Treasurer and Chief                               the Company since 1981 when first
Financial Officer)                                 employed by the Company.

Dennis H. Field                67     1991         Management Consultant since 1990.  From
                                                   1984 to 1990, Executive Vice
                                                   President/General Manager, Faberge USA,
                                                   Inc. (mass market health and beauty
                                                   aids).

James F. Keane                 66     1993         Independent businessman since 1987.
                                                   Founder of firms in auto parts and home
                                                   furnishings.  From 1990 to 1992,
                                                   Marketing Professor at Bentley College.
                                                   From 1974 to 1987, Vice President, S.C.
                                                   Johnson & Son, Inc. (household and
                                                   personal care products).
</TABLE>

     All of the foregoing persons are currently directors of the Company.  Their
positions on standing committees of the Board of Directors are shown below under
"Directors' Meetings and Committees".

      The  Company's only executive officers are those who are described in  the
foregoing table.  The officers of the Company are elected annually at the  first
meeting  of  the Company's Board of Directors held after each annual meeting  of
shareholders and serve at the pleasure of the Board of Directors.

     There are no family relationships among the executive officers or directors
of  the Company.  There are no arrangements or understandings pursuant to  which
any of these persons were elected as an executive officer or director.

Directors' Meetings and Committees

      During  the  year ended December 31, 1999, the Company had four  directors
meetings, plus four  actions by unanimous written consent.  The Company's  Board
of Directors has both a Compensation Committee and an Audit Committee.

       The  primary  responsibilities  of  the  Compensation  Committee  include
development of an executive compensation philosophy for the Company; origination
of  all  executive  compensation proposals; review of  the  appropriate  mix  of
variable  versus fixed compensation; and review of all transactions between  the
Company and any executive officer or director, whether or not involving compensa
tion.   The Committee consists of two outside directors of the Company  and,  in
addition,  the  President of the Company.  Current members of  the  Compensation
Committee  are  Dennis  H. Field (Chairperson), James  F.  Keane,  and  Mark  E.
Goldstein  (with Mr. Goldstein having no vote). The Compensation  Committee  met
two times during 1999.

      The Audit Committee has as its primary responsibilities the recommendation
of an independent public accountant  to audit the annual financial statements of
the Company, the review of internal and external audit functions, the review  of
internal accounting controls, the review of annual financial statements,  and  a
review  at  its discretion of compliance with corporate policies  and  codes  of
conduct.   The Audit Committee consists of two outside directors.   The  current
members  of the Audit Committee are James F. Keane (Chairperson), and Dennis  H.
Field. The Audit Committee met four times during 1999.

Compensation Committee Interlocks and Insider Participation

      Mr.  Dennis Field serves on both the Compensation Committee and the  Audit
Committee.  From  1978  to  1982, Mr. Field was President  and  Chief  Operating
Officer  of  Aquafilter Corporation, a wholly owned subsidiary  of  the  Company
which  manufactured  cigarette filters.  After leaving  Aquafilter  Corporation,
Mr.  Field  had  virtually no contact with the Company  from  the  date  of  his
resignation  to  1991 when he was asked to join the Company's Board.   Prior  to
1991,  he  was  Executive  Vice President/General  Manager,  U.S.  Division,  of
Faberge.  Mr. Field has a distinguished career with significant consumer product
companies.

     Michael J. Sheets was a director and a member of the Compensation Committee
of  the  Board  of  Directors until he resigned from the Board of  Directors  on
October  31,  1999.  Mr. Sheets was also a consultant to the Company,  providing
advice primarily in the areas of marketing and advertising.  Mr. Sheets became a
consultant at the time of joining the Company's Board of Directors in 1990.   He
was  paid  $1,667 per month for his services as a consultant.  Mr.  Sheets  was,
prior  to  October,  1990,  President and Chief  Executive  Officer  of  Airwick
Industries  (Reckitt  & Colman Household Products), a large  competitor  of  the
Company,  and  had  a distinguished career in consumer products,  manufacturing,
advertising and sales.


Executive Compensation

Summary Compensation Table

      The  following  Summary  Compensation Table shows  the  annual  and  other
compensation of the chief executive officer and all other executive officers  of
the  Company at December 31, 1999 for services in all capacities provided to the
Company and its subsidiaries for the past three years.

                           SUMMARY COMPENSATION TABLE

<TABLE>
                                   Annual
                                Compensation                          Long Term Compensation

<S>             <C>     <C>       <C>          <C>                      <S>                 <C>
                                                Other
Name and                                        Annual        Securities Underlying       All Other
Principal               Salary      Bonus    Compensation            Options            Compensation
Position        Year      $          $(2)        $                     (#)                 ($)(3)

Mark E.         1999    $350,000      -        $ 25,023               20,500                $1,767
Goldstein       1998    $350,000      -        $ 23,293               50,000                $2,850
President and   1997    $350,000  $140,373     $ 23,142                 -                   $2,289
Chief Executive
Officer

Jerome J.       1999    $350,000      -       $164,151               20,500                   -
Goldstein (1)   1998    $350,000      -       $115,222               50,000                $2,850
Chairman of The 1997    $350,000  $140,373    $ 88,442                 -                   $2,289
Board

Carolyn J.      1999    $350,000      -       $ 28,138                20,500                $1,767
Anderson        1998    $350,000      -       $ 77,296                50,000                $2,850
Executive Vice  1997    $350,000  $140,373    $ 29,504                  -                   $2,289
President,
Chief Operating
Officer,
Corporate
Secretary

Barry Shepard   1999    $350,000      -      $ 45,103                 20,500                $1,767
Treasurer and   1998    $350,000      -      $ 45,585                 50,000                $2,850
Assistant       1997    $350,000  $140,373   $106,062                    -                  $2,289
Secretary
</TABLE>

Note:   There  were  no restricted stock awards or long term  incentive  payouts
during  the  last three fiscal years; nor were there any long term  compensation
awards, such as an award of stock options, during 1997. During 1998, options  to
purchase 50,000 shares of the Company's common stock were awarded to each of the
Company's  then executive officers at an average price of $1.77 a  share.   With
regard to 1999, see Option Grants in Last Fiscal Year.

(1)  Deceased.

(2)  The  Company  has adopted a bonus plan for its executive officers  for  the
     year 2000. The Plan provides that an amount will be distributed to the
     Company's executive officers equal to 10% of the annual before tax profit
     exceeding $1 million, excluding items that are infrequent, unusual, or
     extraordinary.   Such amount, if any, for 2000 will be divided among the
     Company's executive officers as follows:  President, 35%, Executive Vice
     President and Treasurer, 25% each, Vice  President-Marketing, 15%.  In no
     event is a bonus paid unless pre-tax profits, excluding the above-mentioned
     items, exceed $1,000,000 for the fiscal year,  nor  is any bonus paid on
     the first $1,000,000 of pre-tax  earnings, excluding the above mentioned
     items. The Company had substantially the same a similar plan in 1999, 1998,
     and 1997.

(3)  All  Other  Compensation  for each of the executive  officers  consists  of
     Company contributions under an Employee Stock Ownership Plan and Trust
     Agreement ("ESOP") which provides that the Company may contribute annually
     to the ESOP cash or common stock in an amount not to exceed 15% of all
     participants' total compensation.  The Board of Directors determines
     whether any contributions will be made for the year. Benefits are allocated
     to all eligible employees according to a formula based on compensation,
     except that any income earned on assets of the  Trust is allocated to ESOP
     participants based upon the value that each participant's account bears to
     the total value of Trust assets.

      There  were  no  changes in the base salaries of the  Company's  executive
officers from January 1, 1995 through December 31, 1999.

      The  dollar amount of Other Annual Compensation changes from year to  year
because of fluctuations in the costs of benefits and their timing.  Other Annual
Compensation  in  the  table above for 1997 through 1999  is  comprised  of  the
following:

<TABLE>
                                       Mark E. Goldstein                  Jerome J. Goldstein
<S>                 <C>         <C>         <C>          <C>        <C>         <C>       <C>

                                 1997       1998         1999        1997         1998       1999

Automobile purchase (1)         $   -       $  -         $  -       $   -       $   -    $  40,668

Income taxes on
  automobile purchase (1)           -          -            -           -           -       38,762

Other automobile expenses         919      1,318        1,785         364       1,549        1,229

Memberships                    12,311     12,429       13,017       9,321       9,893       10,223

Life insurance                  2,446      2,446        2,387      34,835      33,887       33,714

Income taxes on life insurance  2,273      2,285        2,286      32,797      32,544       31,660

Medical plan (2)                2,831      2,494        3,227       8,759      35,028        5,574

Other                           2,362      2,321        2,321       2,366       2,321        2,321

Total other compensation      $23,142    $23,293      $25,023     $88,442    $115,222     $164,151


                                       Carolyn J. Anderson                   Barry Shepard
                                 1997       1998         1999        1997        1998         1999

Automobile purchase (1)        $    -    $  25,000       $  -    $  25,000       $  -        $   -

Income taxes on
  automobile purchase (1)           -       24,068          -       24,068          -            -

Other automobile expenses        2,706         806        537        1,929      2,809        2,473

Memberships                      5,328       5,404      5,417        7,110      5,655        5,849

Life insurance                   8,220       8,926      8,497       15,733     15,733       16,683

Income taxes on life insurance   7,648       7,680      8,338       13,812     14,699       14,699

Medical plan (2)                 3,239       3,091      3,028       16,045      4,368        3,078

Other                            2,363       2,321      2,321        2,365      2,321        2,321

Total other compensation       $29,504     $77,296    $28,138     $106,062    $45,585      $45,103
</TABLE>

(1)   Every  three  years, the Company provides $25,000, plus an amount  to  pay
  resulting  income  taxes, to each executive officer for  the  purchase  of  an
  automobile. Mr. Jerome J. Goldstein had not used this amount in the three
  years prior to 1999 and therefore received a higher amount in 1999 when he
  purchased an automobile.

(2)    In   addition  to  group  life,  health,  hospitalization   and   medical
  reimbursement plans which generally are available to all employees, the
  Company has  adopted a plan which provides for additional medical coverage of
  not more than  $50,000 per year to each of the Company's executive officers.
  The  plan further  provides  that,  for a period of five years  following  an
  executive officer's  voluntary retirement, or involuntary retirement in the
  event  of  a change in control of the Company, the Company will, at no cost
  to the executive or his or her surviving dependents, cover the executive
  and/or such dependents under  the  Company  Health Plan and shall also
  provide, at  no  cost  to  the executive, for the payment of additional
  medical coverage of up to  $50,000  a  year.

       The  Company  maintains a Key Executive Disability  Plan,  which  is  not
reflected  in  the  table above.  The purpose of this Plan  is  to  provide  the
executive  with his or her regular salary during periods of long-term disability
in  excess  of  90 days to age 70, or to date of death, whichever first  occurs.
Jerome  J. Goldstein, who was Chairman of the Board until his death in  January,
2000, had this benefit available for his lifetime.  The benefits available under
this  Plan will cease upon termination of employment as an executive officer  of
the  Company  other than during a period of disability.  The Plan  is  partially
funded by disability insurance maintained by the Company under which the Company
is the beneficiary.

Grant of Options

     At March 8, 2000, 301,800 options had been granted under the Company's 1998
Stock Option Plan by the Company's Board of Directors to replace expired options
and one set of options that would have expired in February, 1999, all of which
were previously granted under other option plans.  Of the 301,800 options
granted, 200,000 were granted, on November 24, 1998, to the Company's executive
officers, 50,000 to each of Carolyn J. Anderson and Barry Shepard at a price of
$1.69 per share and 50,000 to each of Jerome J. Goldstein and Mark E. Goldstein
at a price of $1.86 per share; and 101,800 were granted on January 11, 1999, of
which 82,000 were granted to the Company's executive officers, 20,500 to each of
Ms. Anderson and Mr. Shepard at a price of $1.56 per share and 20,500 to each of
Jerome J. Goldstein and Mark E. Goldstein at a price of $1.72 per share.  The
aggregate of 70,500 in options granted to Mr. Jerome J. Goldstein are, pursuant
to the terms of the 1998 Plan, exercisable for one year following his death,
meaning, to January 4, 2001. One employee also received, on January 11, 1999, an
option for 19,800 shares at an exercise price of $1.56 per share. The grant of
these options did not increase the number of shares under option to each officer
from the number of shares previously awarded to each officer. The 1998 Plan was
approved by the Company's shareholders at the Annual Meeting of May 5, 1999.
The options granted under the 1998 Plan are not subject to any vesting
requirements and expire as follows: 70,500 on January 4, 2001, 150,000 on
November  23, 2003, and 81,300 on January 10, 2004.  No option granted was
granted at a price lower than the closing price for the Company's common stock
on the New York Stock Exchange on the day before the grant.

Option Grants in Last Fiscal Year

     The following table concerns the grant of options during the year ended
December 31, 1999 to executive officers of the Company:


<TABLE>
                                           Individual Grants                      Annual Rates of Stock Price Appreciation

                      Number of
                     Securities       % of Total
                     Underlying     Options Granted   Exercise or
                   Options Granted   to Employees in  Base Price
Name                   (#) (2)          Fiscal Year    ($/Share)     Expiration Date       5%($)(1)  10%($)(1)
<S>                     <C>                <C>           <C>         <C>     <C> <C>       <C>       <C>

Mark E. Goldstein       20,500             20.1%         1.72        January 10, 2004      $5,600    $16,200
Jerome J. Goldstein     20,500             20.1%         1.72        January  4, 2001 (3)  $5,600    $16,200
Carolyn J. Anderson     20,500             20.1%         1.56        January 10, 2004      $8,800    $19,500
Barry Shepard           20,500             20.1%         1.56        January 10, 2004      $8,800    $19,500
</TABLE>


(1)  Assumes 5% and 10% growth per year based upon January 11, 1999 price of
  $1.56/share.

(2)  The options shown in the table above were issued under the Company's 1998
  Stock Option Plan.  Under that Plan, no option may be exercised more than ten
  years after it is granted.  If the option grant is for an incentive stock
  option, the exercise price must be at least 100% of the fair market value of
  the Company's stock on the date of grant. The exercise price for a
  nonqualified stock option must be no less than 85% of the fair market value
  of the Company's stock on the date of grant. If the grantee owns more than
  10% of the Company's outstanding stock, then these limitations for an
  incentive stock option are five years from the date of grant and 110% of the
  fair market value.  No incentive option may be granted to any person in any
  year to purchase shares having an aggregate fair market value greater than
  $100,000 at the date of the option grant.  Payment for shares purchased upon
  the exercise of any option must be made in cash.

(3)  Exercisable only until January 4, 2001 due to the death of Jerome J.
  Goldstein.

Outstanding Options

     No options were exercised by any of the Company's executive officers during
1999.   The following table summarizes information with respect to the value  of
each officer's unexercised stock options at December 31, 1999.
<TABLE>
                           Fiscal Year End Option Values

                              Number of
                              Securities
                              Underlying                        In-the-Money
                             Unexercised                    Value of Unexercised
                              Options at                   Options at Year End (1)
                               Year End
    Name                     Exercisable         Unexercisable   Exercisable  Unexercisable
<S>                            <C>                     <C>            <C>          <C>

Mark E. Goldstein              70,500                  0              0            0
Jerome J. Goldstein            70,500                  0              0            0
Carolyn J. Anderson            70,500                  0              0            0
Barry Shepard                  70,500                  0              0            0
</TABLE>


(1)  The in-the-money value of unexercised options is equal to the excess of the
  per  share market price of the Company's stock at December 31, 1999  over  the
  per  share  exercise  price multiplied by the number of  unexercised  options.
  However, the per share exercise price was higher than the market price of  the
  Company's stock at year end.

                          COMPENSATION COMMITTEE REPORT
Background

     The Compensation Committee of the Board of Directors is now comprised of
the Company's two outside directors and the Company's President (who serves as a
non-voting member of the Committee). During 1999, until October 31, 1999, when
Mr. Michael Sheets resigned from the Company's Board, the Compensation Committee
included three outside directors; and, until his death in January 2000, included
Jerome J. Goldstein, the Company's Chairman of the Board (as a non-voting member
of the Committee.)  The responsibilities of the Compensation Committee include
the origination of all executive compensation proposals.

     In making decisions regarding executive compensation, the Compensation
Committee considers a number of factors.  The Compensation Committee has also
determined that an outside consultant on compensation matters should be used
once every three years.

Organization Philosophy

     The Committee believes that the Company's organization and the specific
responsibilities of its executive officers are an essential part of analyzing
compensation levels.  The first important point concerning the management of the
Company is that each executive subscribes to a team concept of executive
management, and operates in accordance with this concept.  Although each of the
executive officers has his or her specific areas of responsibility and each is
able to and often does make independent decisions, the executive officers
operate as a collaborative team, and very few significant decisions are made
without input from the group as a whole.

     Second, each executive officer is responsible for a number of distinct
areas and tasks. Each performs many tasks traditionally associated with "middle
management" in other companies in addition to their respective duties of top
level or executive management.  As a result, the Company has very little "middle
management" and operates as a fairly lean organization compared to many of its
competitors.

     From the time of the Company's formation until 1990, Jerome Goldstein
served as its President, Chief Executive Officer and Chairman of the Board.  In
August 1990, he relinquished the titles of President and Chief Executive Officer
to Mark E. Goldstein, his son. At that time, Mr. Goldstein's relinquishment of
those positions in no sense constituted a retirement, nor a diminishment of his
contribution to the Company.  Jerome Goldstein continued to be an important
driving force behind the Company's policies.  Over the years, the Company relied
greatly on Jerome Goldstein's entrepreneurial skills and his talent with respect
to product development, design, advertising and marketing.  In 1999, he
continued to be involved in a variety of decisions, helped in the development of
commercials and was a guide to management.  Jerome Goldstein died in January,
2000.

     Mark E. Goldstein has the basic responsibilities associated with being a
CEO of a public company.  He is also actively involved in the sales and
marketing efforts of the Company and its development of new products.  For
example Mark Goldstein is the primary contact with the Company's largest
account, Wal-Mart Stores, Inc., and he directs the Company's advertising and
promotional efforts.  He ultimately is responsible for the day-to-day operations
of the Company, although he relies on the Company's other executive officers for
advice and counsel.

     Carolyn J. Anderson has been employed by the Company for thirty years.  She
became Corporate Secretary in 1973; she was promoted to Executive Vice President
in 1974; and Ms. Anderson was given the additional title and responsibilities of
Chief Operating Officer in 1982.  As Chief Operating Officer, Ms. Anderson has a
direct responsibility for decision-making with respect to the day-to-day
operations of the Company's plant and facilities.  Additionally, Ms. Anderson
directs the Company's research and development activities.  Ms. Anderson also
plays a major role, in cooperation with Barry Shepard, with respect to the
Company's "human resources" decisions.  Further, Ms. Anderson is, together with
Mr. Shepard, the primary contact for the Company's legal matters.

     Barry Shepard performs all of the traditional functions of Treasurer and
Chief Financial Officer, including negotiations and maintenance of relationships
with creditors and the trustee for the Company's bonds.  He has been with the
Company since 1981, and his role on the executive team has increased during his
tenure with the Company.  Mr. Shepard supervises all of the back office
functions of the Company, including accounting, data processing, computer
operations and personnel.

Factors

     In determining its recommendations on executive compensation, the Committee
considered the management organization as described above and the following
factors, among others:

     (a)  Services performed and time devoted to the Company by the executive;

     (b)  Amounts paid to executives in comparable companies;

     (c)  The size and complexities of the business;

     (d)  Successes achieved by the executive;

     (e)  The executive's abilities;

     (f)  Increase in volume of business during the executive's tenure;

     (g)  Corporate earnings and profits;

     (h)  Comparison of salary to distributions to stockholders;

     (i)  Prevailing economic conditions;

     (j)  Compensation paid to other employees of the corporation; and

     (k)  The amount previously paid to the executive.

     Utilizing these factors, the Compensation Committee recommended that the
base salaries of the Company's executive officers remain the same in 1999 as in
1998 and that the components of other compensation provided to the Company's
executive officers also remain the same in 1999 as in 1998.  These
recommendations were adopted by the Company's Board of Directors.

     In making its recommendations for the compensation of executives in 1999,
the Compensation Committee noted, among other things, that: (1) The executive
officers devote considerable time to the Company, often more than full-time; (2)
the Company's philosophy as to its employees in general is that good employees,
who are paid well and stay with the Company, contribute significantly to the
successes of the Company's businesses; (3) with respect to base salaries, the
base salaries of the Company's executive officers prior to 1995 had not changed
since October 30, 1988, and then, increased in the aggregate by only 13.5%; (4)
the bonus plan has been in effect for a number of years, with a result of
decreasing compensation in 1996, 1998, and 1999 because of the Company's
performance; (5) the Company's emphasis is on the bonus plan and performance and
successes achieved by executives; (6) the levels of the bonus plan and other
components of compensation have been in effect for a number of years; (7) the
Company's officers were awarded only modest stock options in 1998 and 1999,
having received none since 1994 and those options replaced options that either
had expired or were about to expire; and (8) the anticipated amounts paid for
the base salary and bonus in 1999 were and are expected to be tax deductible,
without being subject to a limitation on the deductibility of certain
compensation in excess of $1 million under the Internal Revenue Code.  The
Committee believed that the roles of the Company's officers were more difficult
because of decreasing sales of the Company's products and competitive and market
factors, including the consolidation of manufacturers, the consolidation of
retailers and the state of art in business practices.

     In terms of performance by the executives in 1998, the Committee noted a
number of factors, including, among others, the following:

>    The Company experienced a net loss in 1998, as the market for alpha hydroxy
     acid products matured, and the management has been seeking to turn-around
     the operating results;

>    A retinol product was introduced, with wide distribution;

>    The Company maintained distribution of its basic Alpha Hydrox items;

>    The Company formed an alliance for skin care products designed for
     diabetics;

>    The Company expanded international markets, although the total sales of
      products outside of North America were low;

>    The Company maintained the core sales of its household product, Scott's
     Liquid Gold for wood;

>    Scott's Liquid Gold for wood sales increased in 1998, although it required
     a heavy investment in advertising;

>    Touch of Scent distribution was maintained;

>    Touch of Scent pricing structure was changed;

>    Touch of Scent packaging was changed;

>    Advertising for Alpha Hydrox products and Touch of Scent was revised;

>    The Company maintained customer relationships in the face of changing
       circumstances;

>    Cost savings were implemented;

>    The Company defended vigorously and won the Brooks lawsuit in the midst of
     a difficult year in terms of sales;

>    Employee relations remained good;

>    The financial management was significant in maintaining the Company's good
     financial condition, including to continuing to satisfy convenants for the
     Company's bonds and setting aside funds to repay those bonds; and

>    The cash-flow of the Company was managed well.

      In 1992, the Compensation Committee decided to engage a consultant on
compensation matters every three years. A consultant was engaged in 1992 and
also in 1994 and 1997. The consultant selected by the Committee was the Hay
Group. In 1997, the Hay Group was asked to assess the competitiveness of the
executive compensation levels of the Company.  Their report, issued in July,
1997, concluded that overall the total direct compensation practices of the
Company fall within a peer group competitive range, with competitiveness of the
pay packages varying by executive.  Base salaries were viewed as in line with
competitive practices; annual incentive awards were below competition, with the
size of the annual incentive being a direct result of Company performance; and
long-term incentive awards, such as stock options, were below competitive
practices.

     The Company's 1999 executive bonus plan provided for a bonus pool based on
10% of pre-tax profits (excluding items that are infrequent, unusual or
extraordinary) for a year in excess of $1 million.  The Company's key executive
officers would have shared equally any bonus awarded under the plan.  The
Company had substantially the same plan in prior years.  The Compensation
Committee believes that this bonus plan was an important part of the incentives
for the Company's executive officers and recognized directly many of the factors
considered important by the Compensation Committee as stated above.

     The Company provides certain other benefits and perquisites to the
executive officers. The Committee believes that the types of benefits offered to
Company executives and the value of these benefits are similar to benefit
packages provided by competitors.  While the Hay Group report in 1992 found that
the Company had a comprehensive executive benefits package, there are several
other common benefit programs that the Company does not provide to its
executives.  A number of the benefits are provided by the Company not only to
the executive officers but also to other Company employees.  These benefits are
appropriate for their positions, to compensate them consistent with market
levels and to facilitate performance of their jobs in a more efficient and
effective manner.

     In conclusion, the factors described above remain applicable for 1999, and
the Compensation Committee believes that the levels of compensation for the
Company's executive officers have been fair and appropriate.


                             COMPENSATION COMMITTEE
                                 Dennis H. Field
                                 James F. Keane
                                Mark E. Goldstein

Stock Performance Graph

     There follows a graph, constructed for the Company, comparing the
cumulative total shareholder return of Scott's Liquid Gold-Inc. common stock to
the Media General Composite Index (see below), and to a selected peer group.

<TABLE>
                        1994      1995      1996     1997     1998      1999
<C>                     <C>       <C>      <C>      <C>      <C>       <C>

Scott's Liquid Gold     100       49.81    25.99    55.22    25.51     12.75

Old Peer Group          100      135.03   181.58   267.17   321.87    369.35

Media General
  Composite Index       100      129.66   156.58   203.33   248.56    303.21

New Peer Group          100      135.44   182.52   269.12   324.85    372.42
</TABLE>

                          Fiscal year ended December 31

                   Assumes $100 invested on December 31, 1994
                         in the Company, the Peer Group,
                 The NYSE CompositeMedia General Composite Index
                  and assumes the reinvestment of any dividends

Note:   The  foregoing  graph  was prepared for the  Company  by  Media  General
Financial  Services  of  Richmond, Virginia.  The peer  group  selected  by  the
Company  consists of companies which use the standard industrial  classification
of  specialty  cleaning and sanitation and which are publicly  held,  and  other
publicly held companies which are partially or entirely engaged in the cosmetics
business.  The Company believes that, within its industry classes, the  assembly
of  a  peer group is difficult because the Company competes with other companies
that are significantly larger than Scott's Liquid Gold-Inc., including two major
companies which are not publicly traded.

The  peer  group  selected by the Company was changed  from  that  used  in  the
preceding  year  because  the  Company  considered  the  new  peer  group   more
representative of its industry, and because of the change late in 1999 form  the
New  York  Stock  Exchange  to the NASD Over-The-Counter  Bulletin  Board.   The
following  companies  comprise  the  peer  group:   Avon  Products,  Inc.,   CCA
Industries,  Inc.,  Chattem,  Inc., Clorox Co.  (includes  Armor  All  Products,
acquired by Clorox Co. in 1997), Del Laboratories, Inc., and Procter &  Gamble.
The  Media  General Composite Index is based on the market value of  all  common
stocks  listed  on  the  NYSE, AMEX and Nasdaq National Market.   The  index  is
adjusted for all stock splits and dividends.

Compensation of Directors

     Three directors are full-time executive officers of the Company and receive
no additional compensation for service as a director. Dennis H. Field, and James
F.  Keane are non-employee directors.  The Company pays $2,500 per month to each
non-employee director for his services as director. Michael J. Sheets, who is no
longer  a  director,  was  paid $1,667 per month  through  October,  1999  as  a
consultant to the Company, primarily in the area of marketing and advertising.

     On January 15, 1993, the Company's Board of Directors adopted the Company's
1993 Stock Option Plan for Outside Directors (the "Plan"), which was approved by
the  Company's shareholders on May 5, 1993.  The Plan provides for the  granting
of options to directors who are not employees of the Company. The purpose of the
Plan  is  to  further the growth and development of the Company by providing  an
incentive  to outside directors of the Company, by increasing their  involvement
in  the  business and affairs of the Company, by helping the Company to  attract
and retain well qualified directors and/or by rewarding directors for their past
dedication to the Company.  The Plan became effective on January 15, 1993.

     A maximum of 400,000 shares of the Company's common stock are available for
issuance  upon  the exercise of options granted under the Plan.  The  number  of
shares  available  under the Plan, the number of shares subject  to  outstanding
options,  and  the  exercise  price per share of such  options  are  subject  to
adjustment on account of stock dividends, stock splits, mergers, consolidations,
recapitalizations,  combinations  or  exchanges  of  stock,  or  other   similar
circumstances.  If any option under the Plan terminates or expires,  the  shares
allocable  to the unexercised portion of the option will again be available  for
purposes of the Plan.

     The Plan is administered by the Board of Directors or a committee appointed
by and serving at the pleasure of the Board of Directors, consisting of no fewer
than two directors.  The Plan is currently administered by the Board of
Directors.  At March 8, 2000, options to purchase 399,999 shares of the
Company's common stock had been granted under the Plan, of which 48,333 were
surrendered during 1999. Except for the exercise of options for 100,000 shares
by Mr. Sheets, who resigned from the Board during 1999, no options had been
exercised at or prior to March 8, 2000. The outstanding options are held as
follows by the non-employee directors:

<TABLE>
                                             Year End Option Values

                             Number of Securities               In-the-Money
                            Underlying Unexercised          Value of Unexercised
                                Options at Year End           Options at Year End
                                                                    (1)
Name                       Exercisable      Unexercisable   Exercisable   Unexercisable
<S>                         <C>                 <C>             <C>            <C>

Dennis H. Field              148,333             0               0              0
James  F. Keane              103,333             0               0              0
</TABLE>

(1)  The in-the-money value of unexercised options is equal to the excess of the
     per share market price of the Company's stock at December 31, 1999 over the
     per share exercise price multiplied by the number of unexercised options.


                          TRANSACTIONS WITH MANAGEMENT

      The Company has indemnification agreements with each of its directors  and
executive   officers.    These  agreements  provide  for   indemnification   and
advancement  of expenses to the full extent permitted by law in connection  with
any  proceeding  in which the person is made a party because  the  person  is  a
director  or  officer  of  the  Company. They  also  state  certain  procedures,
presumptions and terms relevant to indemnification and advancement of expenses.

     Until January, 1999, the Company, Neoteric Cosmetics, Inc. (a wholly-owned
subsidiary), and the Company's then Chairman, Jerome J. Goldstein, were
defendants in a lawsuit in the federal District Court for the District of
Colorado brought by Leslee Brooks (a daughter of Mr. Jerome J. Goldstein), her
husband, Dr. Norman Brooks (a California dermatologist), and a related
corporation.  The lawsuit involved a claim for compensation by the Brooks
relating to Alpha Hydrox products.  On July 24, 1998, a jury unanimously found
in favor of the Company, its subsidiary, and Jerome J. Goldstein.  The jury
found that there was no liability as to each claim of the plaintiffs.
Subsequently, the plaintiffs in the Brooks case filed an appeal of the judgment
to the United States Tenth Circuit Court of Appeals.  On January 21, 1999, the
Company entered into a settlement agreement with the plaintiffs in the Brooks
case, under which the Company paid $225,000 to the plaintiffs.  The settlement
results in a dismissal of the appeal of that case and a release regarding the
Company and the other defendants in the case.  The Company continues to believe
that the claims of the plaintiffs in the Brooks case were groundless.  The
settlement allowed the Company to avoid the cost, time, and any uncertainty
involved in an appeal of the case.  The Company and Jerome J. Goldstein engaged
the same counsel for the defense of the Brooks case, and all legal fees and
costs of the Brooks case, including the settlement amount, were paid by the
Company, amounting to a total of approximately $970,000.  In February, 1999, the
Board of Directors approved and authorized the indemnification of Jerome
Goldstein for attorneys' fees, costs and the settlement amount in the Brooks
case to the extent they may be considered expenses or costs of Mr. Goldstein.
Also in February, 1999, the Company settled its claim against the insurer under
the Company's directors and officers liability insurance for reimbursement of
$550,000 of the legal expenses and settlement amount paid by the Company with
respect to the Brooks case.

                               SECTION 16 REPORTS

     Section 16(a) of the Securities Exchange Act of 1934 requires directors,
executive officers and beneficial owners of more than 10% of the outstanding
shares of the Company to file with the Securities and Exchange Commission
reports regarding changes in their beneficial ownership of shares in the
Company.  To the Company's knowledge, there was full compliance with all Section
16(a) filing requirements applicable to those persons for 1999.

                               COMPANY ACCOUNTANTS

      Arthur  Andersen  LLP  were  selected by the Board  of  Directors  as  the
Company's independent auditors for the fiscal year ended December 31, 1999.  The
Company  selected  the same firm as the Company's independent auditors  for  the
fiscal year ending December 31, 2000. A representative of Arthur Andersen LLP is
expected  to  be present at the Annual Meeting of Shareholders and to  have  the
opportunity to make a statement if he so desires.  Such representative  also  is
expected to be available to respond to appropriate questions at that time.

                              SHAREHOLDER PROPOSALS

      Shareholder  proposals  for  inclusion in the  Company's  proxy  materials
relating  to  the  next annual meeting of shareholders must be received  by  the
Company  on  or  before  November 24, 2000. Also, persons  named  in  the  proxy
solicited  by  the  Board of Directors of the Company for its year  2000  annual
meeting  of  shareholders may exercise discretionary authority on  any  proposal
presented by a shareholder of the Company at that meeting if the Company has not
received notice of the proposal by February 8, 2001.

                     1999 ANNUAL REPORT ON FORM 10-K
      THE  COMPANY'S  FORM  10-K  REPORT FOR 1999 CONSISTS  PRIMARILY  OF  CROSS
REFERENCES  TO  INFORMATION IN THE COMPANY'S ANNUAL REPORT TO  SHAREHOLDERS  AND
THIS  PROXY  STATEMENT  AND  IS FILED ELECTRONICALLY  WITH  THE  SECURITIES  AND
EXCHANGE COMMISSION.  SHAREHOLDERS WHO WISH TO OBTAIN, WITHOUT CHARGE, A COPY OF
THE  COMPANY'S FORM 10-K REPORT FOR THE YEAR ENDED DECEMBER 31, 1999 IN THE FORM
FILED  WITH  THE  SEC SHOULD ADDRESS A WRITTEN REQUEST TO CAROLYN  J.  ANDERSON,
CORPORATE  SECRETARY,  SCOTT'S LIQUID GOLD-INC.,  4880  HAVANA  STREET,  DENVER,
COLORADO 80239.

                         SOLICITATION OF PROXIES
      The  Company  will pay the cost of soliciting proxies in the  accompanying
form.  In addition to solicitation by mail, proxies may be solicited by officers
and  other  regular  employees  of the Company by  telephone,  telegraph  or  by
personal interview for which employees will not receive additional compensation.
Arrangements  also  may  be  made with brokerage houses  and  other  custodians,
nominees and fiduciaries to forward solicitation materials to beneficial  owners
of the shares held of record by such persons, and the Company may reimburse such
persons for reasonable out-of pocket expenses incurred by them in so doing.

                                 OTHER BUSINESS
      As  of the date of this Proxy Statement, Management was not aware that any
business  not  described  above  would be presented  for  consideration  at  the
meeting.   If  any  other  business properly comes before  the  meeting,  it  is
intended that the shares represented by proxies will be voted in respect thereto
in accordance with the judgment of the persons voting them.

   The  above  Notice  and Proxy Statement are sent by order  of  the  Board  of
Directors.

                                                  CAROLYN J. ANDERSON
                                                  Corporate Secretary
Denver, Colorado
March 24, 2000



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