PHARMACEUTICAL MARKETING SERVICES INC
8-A12G, 1997-12-31
COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                ----------------

                                    FORM 8-A

                FOR REGISTRATION OF CERTAIN CLASSES OF SECURITIES
                    PURSUANT TO SECTION 12(b) OR 12(g) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


                     PHARMACEUTICAL MARKETING SERVICES INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


                      Delaware                            51-0335521
     -----------------------------------------------      ----------------------
         (State of incorporation or organization)         I.R.S. employer
                                                          identification
                                                          no.)

     45 Rockefeller Plaza, New York, NY                   10111
     -----------------------------------------------      ----------------------
          (Address of principal executive offices)        (zip code)


           If this form relates to the                If  this  form relates  to
           registration of a  class of                the  registration   of   a
           securities prusuant to Sec-                class of securities pursu-
           tion 12(b) of the  Exchange                ant to  Section  12(g)  of
           Act and is effective pursu-                the  Exchange  Act  and is
           ant to General  Instruction                effective pursuant to Gen-
           A. (c),  please  check  the                eral  Instruction  A. (d),
           following box.  [_]                        please check the following
                                                      box.  [X]


Securities to be registered pursuant to Section 12(b) of the Act:

           Title of each class              Name of each exchange on which
           to be so registered              each class is to be registered
           
           --------------------             ------------------------------

           NONE

Securities to be registered pursuant to Section 12(g) of the Act:

           RIGHTS TO PURCHASE
           SHARES OF COMMON STOCK,
           $.01 PAR VALUE

Exhibit Index at page 7

Page 1 of 64 pages


<PAGE>





ITEM 1.  DESCRIPTION OF REGISTRANT'S SECURITIES TO BE
         REGISTERED.

                  On December 30, 1997, the Board of Directors of Pharmaceutical
Marketing  Services Inc. (the  "Company")  declared a distribution of one common
share  purchase  right (a "Right") for each  outstanding  share of common stock,
$.01 par value (the  "Common  Shares"),  of the  Company.  The  distribution  is
payable  on January 9, 1998 to the  stockholders  of record on that date.  As of
December 16, 1997,  12,350,771  Common Shares were issued and outstanding.  Each
Right  entitles  the  registered  holder,  subject  to the  terms of the  Rights
Agreement, to purchase from the Company one-third (1/3) of a Common Share of the
Company at a price of $60 per one-third of a Common Share (the "Purchase Price")
under certain circumstances and subject to adjustment. The description and terms
of the  Rights  are set forth in a Rights  Agreement  (the  "Rights  Agreement")
between  the  Company  and Harris  Trust  Company as Rights  Agent (the  "Rights
Agent").

                  Initially,   the  Rights  will  attach  to  all  Common  Share
certificates  representing  outstanding shares and no separate Right Certificate
(defined  below) will be  distributed.  The Rights will separate from the Common
Shares  and a  Distribution  Date will  occur  upon the  earlier of (i) ten days
following  a public  announcement  that a  person  or  group  of  affiliated  or
associated persons (an "Acquiring Person") has acquired beneficial  ownership of
15% or  more  of  the  outstanding  Voting  Shares  (as  defined  in the  Rights
Agreement) of the Company, and (ii) ten business days following the commencement
or  announcement  of an intention  to commence a tender offer or exchange  offer
(other than by the Company,  any subsidiary of the Company, any employee benefit
plan of the Company or of any  subsidiary  of the Company,  or any Trustee of or
fiduciary  with  respect  to any such plan when  acting  in such  capacity)  the
consummation  of which would result in the  beneficial  ownership by a person or
group of 15% or more of such outstanding Voting Shares.

                  Until  the  Distribution   Date  (or  earlier   redemption  or
expiration of the Rights) (i) the Rights will be evidenced,  with respect to any
of the  Common  Shares  outstanding  on January 9,  1998,  by  certificates  for
outstanding  Common  Shares  and not by  separate  certificates  evidencing  the
Rights,  (ii) the  Rights  will be  transferred  with and only  with the  Common
Shares,  (iii) new Common Share  certificates  issued after January 9, 1998 upon
transfer  or  new  issuance  of the  Common  Shares,  will  contain  a  notation
incorporating  the Rights  Agreement by  reference,  and (iv) the  surrender for
transfer of any certificates for Common Shares outstanding as of January 9, 1998
will also  constitute  the  transfer  of the Rights  associated  with the Common
Shares represented by such certificates.





<PAGE>




                  As  soon  as  practicable  following  the  Distribution  Date,
separate  certificates  evidencing the Rights (the "Right Certificates") will be
mailed to holders of record of the Common  Shares as of the close of business on
the Distribution Date and such separate Right Certificates alone will thereafter
evidence the Rights.

                  The Rights are not exercisable  until the  Distribution  Date.
The Rights will expire on the close of business on the tenth  anniversary of the
Rights Agreement (the "Final Expiration Date"), unless the Final Expiration Date
is changed or the Rights are  earlier  redeemed or  exchanged  by the Company as
described below.

                  Subject  to action of the Board of  Directors  of the  Company
pursuant  to Section 25 of the  Rights  Agreement,  if a person or group were to
acquire 15% or more of the Voting Shares of the Company,  each holder of a Right
then outstanding  (other than Rights  beneficially owned by the Acquiring Person
which would become null and void) shall thereafter have a right to receive, upon
exercise  thereof at a price equal to the then current Purchase Price multiplied
by the  number  of  one-thirds  of a  Common  Share  for  which a Right  is then
exercisable,  such  number of Common  Shares of the  Company as shall  equal the
result obtained by (x) multiplying the then current Purchase Price by the number
of  one-thirds  of a Common  Share  for  which a Right is then  exercisable  and
dividing  that by (y) 50% of the then  current  per  share  market  price of the
Company's Common Shares on the date such person became an Acquiring Person.

                  If the Company  were  acquired  in a merger or other  business
combination  transaction or more than 50% of its consolidated  assets or earning
power were sold,  proper  provision  will be made so that each holder of a Right
will thereafter have the right to receive, upon the exercise thereof at the then
current  Purchase  Price of the Right,  that number of shares of common stock of
the acquiring  company which at the time of such transaction would have a market
value of two times the Purchase Price of the Right.

                  The number of Common  Shares or other  securities  or property
issuable  upon  exercise of the Rights,  and the  Purchase  Price  payable,  are
subject to customary adjustments from time to time to prevent dilution.

                  The  number of  outstanding  Rights  and the  number of Common
Shares  issuable  upon  exercise of each Right are also subject to adjustment in
the  event of a stock  split of the  Common  Shares or a stock  dividend  on the
Common  Shares  payable  in Common  Shares or  subdivisions,  consolidations  or
combinations  of the Common  Shares  occurring,  in any such case,  prior to the
Distribution Date.





<PAGE>




                  At any time  after  the  acquisition  by a person  or group of
affiliated or associated  persons of beneficial  ownership of 15% or more of the
outstanding  Voting Shares of the Company and before the acquisition by a person
or group of 50% or more of the  outstanding  Voting  Shares of the Company,  the
Board of  Directors  may,  at its  option,  issue  Common  Shares  in  mandatory
redemption  of, or in  exchange  for,  all or part of the then  outstanding  and
exercisable  Rights (other than Rights owned by such  Acquiring  Person or group
which would  become null and void) at an exchange  ratio of one Common Share for
each two Common  Shares for which  each  Right is then  exercisable,  subject to
adjustment.

                  At any time  prior to the tenth  business  day after the first
public  announcement  that a person or group has become the beneficial  owner of
15% or more of the  outstanding  Voting  Shares,  the Board of  Directors of the
Company may redeem all, but not less than all, of the then outstanding Rights at
a price of $.01 per Right (the "Redemption Price"). The redemption of the Rights
may be made  effective at such time,  on such basis and with such  conditions as
the Board of Directors in its sole  discretion may establish.  Immediately  upon
the action of the Board of  Directors  ordering  redemption  of the Rights,  the
right to exercise the rights will terminate and the only right of the holders of
Rights will be to receive the Redemption Price.

                  Until a Right is exercised,  the holder thereof, as such, will
have no rights as a stockholder of the Company,  including,  without limitation,
the right to vote or to receive dividends.

                  The  terms  of the  Rights  may be  amended  by the  Board  of
Directors  of the  Company  without  the  consent of the  holders of the Rights,
including an  amendment to change the Final  Expiration  Date,  and,  provided a
Distribution Date has not occurred, to extend the period during which the Rights
may be redeemed,  except that after the Distribution  Date no such amendment may
materially and adversely affect the interests of the holders of the Rights.

                  The form of  Rights  Agreement  between  the  Company  and the
Rights Agent,  specifying  the terms of the Rights,  including the form of Right
Certificate, the form of the Summary of Rights to Purchase Common Shares and the
specimen  of the  legend to be  placed  on new  Common  Share  certificates,  is
attached  hereto as  Exhibit 4 and is  incorporated  herein  by  reference.  The
foregoing  description  of the Rights  does not  purport to be  complete  and is
qualified in its entirety by reference to such Exhibit 4.


ITEM 2.  EXHIBITS.

                  1. Form of Rights Agreement between  Pharmaceutical  Marketing
Services Inc. and Harris Trust Company, including the form of





<PAGE>



Rights  Certificate  as Exhibit A and the form of Summary of Rights to  Purchase
Common  Shares as Exhibit B.  Pursuant to the Rights  Agreement,  printed  Right
Certificates  will not be  delivered  until  as soon as  practicable  after  the
Distribution Date.







<PAGE>



                                    SIGNATURE

                  Pursuant to the  requirements  of Section 12 of the Securities
Exchange Act of 1934, the registrant has duly caused this registration statement
to be signed on its behalf by the undersigned, thereto duly authorized.

                                          PHARMACEUTICAL MARKETING SERVICES INC.



                                          By: /s/ Dennis M. J. Turner
                                              ----------------------------------
                                              Dennis M. J. Turner
                                              Chief Executive Officer


Date: December 31, 1997





<PAGE>


                                  EXHIBIT INDEX
                                  -------------


Exhibit                                                                   Page
  No.                              Description                             No.
- -------                            -----------                            -----
  4         Form of Rights Agreement between Pharmaceutical  Marketing      8
            Services Inc. and Harris Trust Company, including the form
            of Right Certificate as Exhibit A and Summary of Rights to
            Purchase Common Shares as Exhibit B.













                                                                       Exhibit 4


- --------------------------------------------------------------------------------










                                RIGHTS AGREEMENT


                                     between


                     PHARMACEUTICAL MARKETING SERVICES INC.


                                       and


                       Harris Trust Company, Rights Agent










                         Dated as of [              ]





- --------------------------------------------------------------------------------


<PAGE>



                                TABLE OF CONTENTS


                                                                            Page
                                                                            ----
Section 1.    Certain Definitions..........................................   1
Section 2.    Appointment of Rights Agent..................................   7
Section 3.    Issue of Right Certificates..................................   7
Section 4.    Form of Right Certificates...................................   9
Section 5.    Execution, Authentication and Delivery.......................  11
Section 6.    Registration, Registration of Transfer
                and Exchange...............................................  11
Section 7.    Mutilated, Destroyed, Lost and Stolen
                Right Certificates ........................................  12
Section 8.    Exercise of Rights; Purchase Price;
                Expiration Date of Rights .................................  13
Section 9.    Cancellation of Right Certificates ..........................  15
Section 10.   Authorization of Shares......................................  15
Section 11.   Record Date..................................................  16
Section 12.   Adjustment of Purchase Price, Number of
                Shares or Number of Rights.................................  16
Section 13.   Certificate of Adjusted Purchase Price
                or Number of Shares........................................  23
Section 14.   Consolidation, Merger or Sale or Transfer
                of Assets or Earning Power.................................  23
Section 15.   Fractional Rights and Fractional Shares......................  26
Section 16.   Rights of Action.............................................  27
Section 17.   Agreement of Right Holders...................................  28
Section 18.   Right Certificate Holder Not Deemed a
                Stockholder................................................  28
Section 19.   Concerning the Rights Agent..................................  29
Section 20.   Duties of Rights Agent.......................................  30
Section 21.   Merger or Consolidation or Change of
                Name of Rights Agent.......................................  33
Section 22.   Change of Rights Agent.......................................  33
Section 23.   Issuance of New Right Certificates...........................  34
Section 24.   Redemption...................................................  34
Section 25.   Mandatory Redemption and Exchange............................  35
Section 26.   Notice of Certain Events.....................................  36
Section 27.   Securities Laws Registrations................................  37
Section 28.   Notices......................................................  38
Section 29.   Amendments, Supplements, Etc.................................  39
Section 30.   Determinations and Actions by the
                Board of Directors, Etc....................................  40
Section 31.   Binding Effects; Benefits....................................  40
Section 32.   Benefits of this Agreement...................................  40
Section 33.   Severability.................................................  40
Section 34.   Governing Law................................................  41
Section 35.   Counterparts.................................................  41
Section 36.   Headings.....................................................  41






<PAGE>



                  RIGHTS  AGREEMENT,  dated  as of [                 ],  between
PHARMACEUTICAL  MARKETING SERVICES INC., a Delaware corporation (the "Company"),
and Harris Trust Company, as Rights Agent (the "Rights Agent").

                  WHEREAS,  the Board of Directors of the Company has authorized
and declared a  distribution  of one Right for each share of Common Stock,  $.01
par value (the "Common  Stock"),  of the Company  outstanding on January 9, 1998
and has further  authorized  and directed the issuance of one Right with respect
to each Common Share that shall become  outstanding  between January 9, 1998 and
the  earliest  of the  Distribution  Date,  the  Redemption  Date and the  Final
Expiration Date;

                  WHEREAS, the Company desires to set forth certain terms
and conditions governing the Rights; and

                  WHEREAS,  the Company  desires to appoint the Rights  Agent to
act as rights  agent  hereunder,  in  accordance  with the terms and  conditions
hereof;

                  NOW,  THEREFORE,  in  consideration  of the  premises  and the
mutual covenants herein contained, the parties hereby agree as follows:

                  Section  1.   Certain   Definitions.   For  purposes  of  this
Agreement, the following terms shall have the meanings indicated:

                  (a)  "Acquiring  Person"  shall  mean any Person who or which,
together  with  all  Affiliates  and  Associates  of such  Person,  shall be the
Beneficial  Owner  of 15% or more  of the  Voting  Shares  of the  Company  then
outstanding,  but shall not include the Company,  any Subsidiary of the Company,
any employee  benefit plan of the Company or of any Subsidiary of the Company or
any trustee of or  fiduciary  with  respect to any such plan when acting in such
capacity.  Notwithstanding  the foregoing,  no Person shall become an "Acquiring
Person" as the result of an  acquisition  of Voting Shares by the Company which,
by reducing the number of shares outstanding, increases the proportionate number
of shares  beneficially owned by such Person to 15% or more of the Voting Shares
of the Company  then  outstanding;  provided,  however  that,  if a Person shall
become the  Beneficial  Owner of 15% or more of the Voting Shares of the Company
then  outstanding  by reason of share  purchases  by the Company and shall after
such  share  purchases  by the  Company  and at a time when  such  Person is the
Beneficial  Owner  of 15% or more  of the  Voting  Shares  of the  Company  then
outstanding,  become the Beneficial Owner of any additional Voting Shares of the
Company,  then  such  Person  shall  be  deemed  to  be an  "Acquiring  Person."
Notwithstanding  the  foregoing,  if the  Board  of  Directors  of  the  Company
determines  in good  faith that a Person who would  otherwise  be an  "Acquiring
Person," as defined pursuant to the prior sentence of this





<PAGE>



paragraph, has become such inadvertently, and such Person divests as promptly as
practicable  a sufficient  number of Common  Shares so that such Person would no
longer be an "Acquiring  Person," as defined  pursuant to the prior  sentence of
this paragraph, then such Person shall not be deemed to be an "Acquiring Person"
for any purposes of this Agreement.

                  (b) "Agreement"  shall mean this Rights Agreement as hereafter
amended from time to time.

                  (c)  "Affiliate"  and  "Associate"  shall have the  respective
meanings  ascribed  to such  terms  in  Rule  12b-2  of the  General  Rules  and
Regulations under the Exchange Act as in effect on the date of this Agreement.

                  (d) A Person  shall be deemed  the  "Beneficial  Owner" of and
shall be deemed to "beneficially own" any securities that (without duplication):

                           (i) such Person or any of such Person's Affiliates or
         Associates  beneficially  owns,  directly  or  indirectly,  within  the
         meaning of either Section 13 or 16 of the Exchange Act;

                      (ii) such  Person or any of such  Person's  Affiliates  or
         Associates  has (A)  the  right  to  acquire  (whether  such  right  is
         exercisable  immediately or only after the passage of time) pursuant to
         any  agreement,  arrangement  or  understanding  (other than  customary
         agreements with and between underwriters and selling group members with
         respect to a bona fide  public  offering  of  securities),  or upon the
         exercise of  conversion  rights,  exchange  rights,  rights (other than
         these Rights),  warrants or options, or otherwise;  or (B) the right to
         vote pursuant to any agreement, arrangement or understanding; or

                     (iii) are beneficially  owned,  directly or indirectly,  by
         any  other  Person  with  which  such  Person  or any of such  Person's
         Affiliates   or   Associates   has  any   agreement,   arrangement   or
         understanding   (other  than  customary  agreements  with  and  between
         underwriters  and selling  group  members  with  respect to a bona fide
         public offering of securities)  for the purpose of acquiring,  holding,
         voting or disposing of any securities of the Company;

                  provided,  however,  that, for purposes of each clause of this
definition,  a Person  shall  not be  deemed  the  Beneficial  Owner  of,  or to
beneficially  own,  securities  tendered  pursuant to a tender or exchange offer
made by or on  behalf  of such  Person  or any of such  Person's  Affiliates  or
Associates until such tendered securities are accepted for purchase or exchange;
and provided,




                                        2

<PAGE>



further,  that, for purposes of each clause of this  definition,  a Person shall
not be deemed the Beneficial Owner of, or to beneficially own, any security as a
result of any agreement,  arrangement or  understanding to vote such security if
such agreement,  arrangement or understanding (1) arises solely from a revocable
proxy or consent  given to such Person in response to a public  proxy or consent
solicitation  made pursuant to, and in accordance with, the applicable rules and
regulations  promulgated  under  the  Exchange  Act  and  (2) is not  also  then
reportable  on  Schedule  13D  under  the  Exchange  Act (or any  comparable  or
successor report).

                  Notwithstanding  anything in this  definition to the contrary,
the phrase "then outstanding," when used with reference to a Person's Beneficial
Ownership  of  securities  of the Company  (or to the number of such  securities
"beneficially  owned"), shall mean the number of such securities then issued and
outstanding together with the number of such securities not then actually issued
and outstanding which such Person would be deemed to beneficially own hereunder.

                  (e)  "Business  Day" shall mean any day other than a Saturday,
Sunday or a day on which  banking  institutions  in the State of New York or the
state  in which  the  principal  office  of the  Rights  Agent  is  located  are
authorized or obligated by law or executive order to close.

                  (f)  "Close of  Business"  on any given  date  shall mean 5:00
P.M., New York time, on such date; provided, however, that if such date is not a
Business  Day it shall mean 5:00 P.M.,  New York  time,  on the next  succeeding
Business Day.

                  (g) "Closing Price," with respect to any security,  shall mean
the last sale price,  regular way, on a specific Trading Day or, in case no such
sale takes place on such  Trading  Day, the average of the closing bid and asked
prices,  regular way, in either case as reported in the  principal  consolidated
transaction  reporting  system with respect to securities  listed or admitted to
trading on the New York Stock  Exchange or, if such  security is not then listed
or  admitted  to trading  on the New York Stock  Exchange,  as  reported  in the
principal  consolidated  transaction reporting system with respect to securities
listed on the principal national  securities  exchange or traded on the National
Market System of the National Association of Securities Dealers,  Inc. Automated
Quotations  System  ("NASDAQ")  on which such  security is listed or admitted to
trading  or, if such  security  is not then listed or admitted to trading on any
national  securities  exchange or the National Market System of NASDAQ, the last
quoted  price or, if not so  quoted,  the  average of the high bid and low asked
prices in the  over-the-counter  market,  as  reported  by NASDAQ or such  other
system then in use, or, if on any such  Trading Day such  security is not quoted
by any




                                        3

<PAGE>



such organization,  the average of the closing bid and asked prices as furnished
by a professional  market maker making a market in such security selected by the
Board of Directors of the Company.  If such  security is not publicly held or so
listed or  traded,  "Closing  Price"  shall mean the fair value per unit of such
security as  determined  in good faith by the Board of Directors of the Company,
whose  determination  shall be  described  and the Closing  Price set forth in a
statement filed with the Rights Agent.

                  (h) "Common  Shares"  when used with  reference to the Company
shall mean shares of capital stock of the Company that have no  preference  over
any other  class of stock with  respect  to  dividends  or assets,  that are not
redeemable  at the option of the Company  and with  respect to which no sinking,
purchase or similar  fund is  provided  and shall  initially  mean the shares of
Common Stock of the  Company.  "Common  Shares" when used with  reference to any
Person other than the Company  shall,  if used with  reference to a corporation,
mean the capital stock (or equity  interest)  with the greatest  voting power of
such other Person or, if such other Person is a  Subsidiary  of another  Person,
the Person or Persons that ultimately control such  first-mentioned  Person and,
if used with  reference to any other  Person,  mean the equity  interest in such
Person (or, if the net worth  determined in accordance  with generally  accepted
accounting principles of another Person (other than an individual) that controls
such first-mentioned  Person is greater than such  first-mentioned  Person, then
such other  Person) with the  greatest  voting  power or  managerial  power with
respect to the business and affairs of such Person.

                  (i)  "Company"  has the meaning  set forth in the  preamble to
this Agreement.

                  (j) "Company Order" means a written request or order signed in
the name of the Company by its  Chairman of the Board,  its  President or a Vice
President,  and by its Treasurer,  an Assistant  Treasurer,  its Secretary or an
Assistant Secretary, and delivered to the Rights Agent.

                  (k) "Corporate Trust Office" means the principal office of the
Rights Agent at which it administers its corporate trust business, which, in the
case of Harris Trust Company shall, until hereafter changed, be its office at 88
Pine Street, New York, New York attention: [ ].

                  (l)  "Distribution  Date"  shall  mean the  earlier of (i) the
tenth day after the Shares  Acquisition Date and (ii) the tenth Business Day (or
such later date as may be determined  by action of the Board of Directors  prior
to such  time as any  Person  becomes  an  Acquiring  Person)  after the date of
commencement by any Person (other than the Company, any Subsidiary of the




                                        4

<PAGE>



Company,  any employee  benefit plan of the Company or of any  Subsidiary of the
Company,  or any  trustee  of or  fiduciary  with  respect to any such plan when
acting in such capacity) of, or after the date of the first public  announcement
of the intent of any Person  (other  than the  Company,  any  Subsidiary  of the
Company,  any employee  benefit plan of the Company or of any  Subsidiary of the
Company,  or any  trustee  of or  fiduciary  with  respect to any such plan when
acting  in  such  capacity)  to  commence,   a  tender  or  exchange  offer  the
consummation of which would result in any Person  becoming the Beneficial  Owner
of 15% or more of the then outstanding  Voting Shares of the Company;  provided,
however,  that an occurrence  described in clause (ii) above shall not cause the
occurrence  of the  Distribution  Date if the Board of  Directors of the Company
shall,  prior to such tenth  Business  Day (or such later date as  described  in
clause (ii) above),  determine  that such tender or exchange  offer is spurious,
unless,  thereafter, the Board of Directors of the Company shall make a contrary
determination,  in which event the Distribution Date shall occur on the later to
occur of such tenth Business Day (or such later date as described in clause (ii)
above) and the date of such latter determination.

                  (m) "Exchange Act" shall mean the  Securities  Exchange Act of
1934, as amended, and any successor statute thereto.

                  (n) "Final  Expiration  Date" shall mean the Close of Business
on January 8, 2008.

                  (o) "Person"  shall mean any  individual,  firm,  corporation,
partnership,  limited  partnership,  limited liability  company,  trust or other
entity, and shall include any successor (by merger or otherwise) of such entity.

                  (p) "Purchase Price" shall mean the initial price at which the
holder of a Right may,  subject to the terms and  conditions of this  Agreement,
purchase  one-third (1/3) of a Common Share (which initial price is set forth in
Section 8(b) hereof),  as such price shall be adjusted  pursuant to the terms of
this Agreement.

                  (q) "Redemption  Date" shall mean the time at which the Rights
are  redeemed  pursuant to Section 24 herein or the time at which all the Rights
are mandatorily redeemed and exchanged pursuant to Section 25 hereof.

                  (r) "Redemption   Price"  shall have the meaning  specified in
Section 24(b) hereof.

                  (s) "Right" shall mean one Common Share  purchase  right which
initially  represents  the right of the  registered  holder  thereof to purchase
one-third  (1/3) of a Common Share upon the terms and subject to the  conditions
herein set forth.




                                        5

<PAGE>




                  (t) "Right   Certificate"   shall   mean  a  certificate,   in
substantially  the form of Exhibit A attached to this Agreement,  evidencing the
Rights registered in the name of the holder thereof.

                  (u) "Rights  Agent"  shall mean Harris  Trust  Company and any
successor thereto appointed in accordance with the terms hereof, in its capacity
as  agent  for the  Company  and the  holders  of the  Rights  pursuant  to this
Agreement.

                  (v) "Rights  Register" and "Rights  Registrar"  shall have the
meanings specified in Section 6.

                  (w)  "Section  14 Event"  shall  mean any event  described  in
clause (i), (ii) or (iii) of Section 14(a) hereof.

                  (x)  "Shares  Acquisition  Date"  shall mean the first date of
public announcement (which for purposes of this definition shall include without
limitation  a report  filed  pursuant to Section  13(d) or Section  16(a) of the
Exchange Act) by the Company or an Acquiring Person that an Acquiring Person has
become such.

                  (y)  "Subsidiary"  of any Person shall mean any corporation or
other  entity of which a  majority  of the  outstanding  capital  stock or other
equity  interests  having  ordinary voting power in the election of directors or
similar officials is owned, directly or indirectly, by such Person.

                  (z)  "Summary  of Rights"  shall mean the Summary of Rights to
Purchase Common Shares in  substantially  the form attached as Exhibit B to this
Agreement.

                  (aa)  "Trading  Day" shall  mean a day on which the  principal
national  securities  exchange or the National  Market System of NASDAQ on which
any of the Voting  Shares of the  Company  are listed or  admitted to trading is
open for the  transaction  of business  or, if none of the Voting  Shares of the
Company is so listed or admitted to trading, a Business Day.

                  (ab) A  "Triggering  Event"  shall be deemed to have  occurred
upon any Person  (other than the Company,  any  Subsidiary  of the Company,  any
employee  benefit plan of the Company or any  Subsidiary of the Company,  or any
entity  holding  Common  Shares for or  pursuant to the terms of any such plan),
together  with  all  Affiliates  and  Associates  of such  Person,  becoming  an
Acquiring Person.

                  (ac) "Voting  Shares"  shall mean (i) the Common Shares of the
Company and (ii) any other  shares of capital  stock of the Company  entitled to
vote  generally in the election of directors or entitled to vote  together  with
the Common Shares in respect of




                                        6

<PAGE>



any merger or consolidation of the Company, any sale of all or substantially all
the  Company's  assets or any  liquidation,  dissolution  or  winding  up of the
Company.  Whenever any provision of this Agreement  requires a determination  of
whether a number of Voting  Shares  comprising  a specified  percentage  of such
Voting Shares is, was or will be beneficially owned or has been voted, tendered,
acquired,  sold or otherwise  disposed of or a determination of whether a Person
has  offered or proposed to acquire a number of Voting  Shares  comprising  such
specified  percentage,  the number of Voting Shares  comprising  such  specified
percentage  of Voting Shares shall in every such case be deemed to be the number
of Voting Shares  comprising the specified  percentage of all the Company's then
outstanding Voting Shares.

                  (ad)  "Wholly-Owned  Subsidiary"  of a Person  shall  mean any
corporation  or other entity all the  outstanding  capital stock or other equity
interests of which having  ordinary voting power in the election of directors or
similar officials (other than directors' qualifying shares or similar interests)
are owned, directly or indirectly, by such Person.

                  Section 2.  Appointment  of Rights Agent.  The Company  hereby
appoints the Rights Agent to act as agent for the Company in accordance with the
terms  and  conditions   hereof,  and  the  Rights  Agent  hereby  accepts  such
appointment.  The Company may from time to time appoint such co-Rights Agents as
it may deem  necessary  or  desirable  upon prior  written  notice to the Rights
Agent.  The Rights Agent shall have no duty to supervise,  and shall in no event
be liable for, the acts or omissions of any such co-Rights Agent.

                  Section  3.  Issue of Right  Certificates.  (a) From and after
January 9, 1998 until the  Distribution  Date,  (i)  outstanding  Rights will be
evidenced  (subject to the provisions of paragraph (b) of this Section 3) by the
certificates  for  outstanding  Common Shares of the Company and not by separate
Right  Certificates,  and (ii) the right to receive Right  Certificates  will be
transferable  only in  connection  with the  transfer  of  Common  Shares of the
Company.  As soon as practicable  after the Distribution  Date, the Rights Agent
will send, by first-class,  insured, postage-prepaid mail, to each record holder
of Common Shares of the Company as of the Close of Business on the  Distribution
Date, at the address of such holder shown on the stock  transfer  records of the
Company, a Right Certificate evidencing one Right for each Common Share so held.
From and after the  Distribution  Date,  the Rights will be evidenced  solely by
such Right Certificates.

                  (b) On January 16, 1998 or as soon  thereafter as practicable,
the  Company  will  send a copy  of  the  Summary  of  Rights,  by  first-class,
postage-prepaid  mail,  to each record holder of Common Shares of the Company as
of the Close of




                                        7

<PAGE>



Business  on January 9, 1998 at the  address of such  holder  shown on the stock
transfer  records of the Company.  With respect to Common Shares  outstanding on
January 9, 1998, the certificates evidencing such Common Shares shall thereafter
also  evidence  the  outstanding  Rights  (as  such  Rights  may be  amended  or
supplemented)  distributed  with  respect  thereto  until  the  earlier  of  the
Distribution  Date and the date of surrender  thereof to the Company's  transfer
agent for  registration  of transfer or  exchange  of Common  Shares.  Until the
Distribution  Date (or,  if earlier,  the  Redemption  Date or Final  Expiration
Date), the surrender for registration of transfer or exchange of any certificate
for Common  Shares  outstanding  as of the Close of  Business on January 9, 1998
with or without a copy of the  Summary of Rights  attached  thereto,  shall also
constitute  the  surrender  for  registration  of  transfer  or  exchange of the
outstanding Rights associated with the Common Shares represented thereby.

                  (c) The Company agrees that, at any time after January 9, 1998
and prior to the Distribution Date (or, if earlier, the Redemption Date or Final
Expiration Date) at which it issues any of its Common Shares upon original issue
or out of treasury, it will concurrently distribute to the holder of such Common
Shares one Right for each such Common Share, which Right shall be subject to the
terms and  provisions of this  Agreement and will evidence the right to purchase
one-third  (1/3) of a Common Share at the same Purchase Price as the Rights then
outstanding.

                  (d)  Certificates  for Common  Shares  issued after January 9,
1998 but prior to the earliest of the Distribution Date, the Redemption Date and
the Final Expiration Date,  whether upon registration of transfer or exchange of
Common Shares  outstanding  on January 9, 1998 or upon original  issue or out of
treasury  thereafter,  shall  have  impressed  on,  printed  on,  written  on or
otherwise affixed to them the following legend:

         This  certificate  also  evidences  and entitles  the holder  hereof to
         certain Rights as set forth in a Rights Agreement, dated as of [      ]
         (the "Rights  Agreement"),  between  Pharmaceutical  Marketing Services
         Inc.  and  Harris  Trust  Company,   the  terms  of  which  are  hereby
         incorporated  herein by reference and a copy of which is on file at the
         principal  executive offices of Pharmaceutical  marketing Services Inc.
         Under certain circumstances, as set forth in the Rights Agreement, such
         Rights will be evidenced by separate certificates and will no longer be
         evidenced by this certificate.  Pharmaceutical  Marketing Services Inc.
         will  mail to the  holder  of  this  certificate  a copy of the  Rights
         Agreement  without charge after receipt of a written request  therefor.
         As described in the Rights  Agreement,  Rights issued to or acquired by
         any  Acquiring  Person or any  Affiliate or Associate  thereof (each as
         defined in the Rights  Agreement) shall,  under certain  circumstances,
         become




                                        8

<PAGE>



         null and void.

With  respect  to  certificates  containing  the  foregoing  legend,  until  the
Distribution  Date,   outstanding  Rights  associated  with  the  Common  Shares
represented by such certificates shall be evidenced by such certificates  alone,
and the  surrender  of any such  certificate  for  registration  of  transfer or
exchange of the Common Shares evidenced thereby shall also constitute  surrender
for  registration of transfer or exchange of outstanding  Rights (as such Rights
may be amended or  supplemented)  associated with the Common Shares  represented
thereby.

                  (e) If the Company  purchases  or  acquires  any of its Common
Shares  after  January 9, 1998 but prior to the  Distribution  Date,  any Rights
associated  with such Common Shares shall be deemed canceled and retired so that
the Company  shall not be entitled to exercise  any Rights  associated  with the
Common Shares that are no longer outstanding.

                  Section 4. Form of Right  Certificates.  (a) The form of Right
Certificates  (and the forms of  election to  purchase  Common  Shares (or other
securities)  and of  assignment to be printed on the reverse  thereof)  shall in
form and  substance be  substantially  the same as Exhibit A hereto and may have
such marks of  identification  or  designation  and such  legends,  summaries or
endorsements  printed thereon as the Company may deem appropriate and as are not
inconsistent with the provisions of this Agreement, as may be required to comply
with any applicable law or with any rule or regulation made pursuant  thereto or
with any rule or regulation  of any stock  exchange on which the Rights may from
time to time be listed or admitted to trading or as may be  necessary to conform
to usage. The Right Certificates shall be in a machine printable format and in a
form reasonably  satisfactory to the Rights Agent.  Subject to the provisions of
Section 23 hereof, the Right Certificates, whenever issued, shall be dated as of
the date of authentication  thereof,  but,  regardless of any adjustments of the
Purchase Price or the number of Common Shares (or other  securities) as to which
a Right  is  exercisable  (whether  pursuant  to this  Agreement  or any  future
amendments or supplements to this Agreement),  or both,  occurring after January
9, 1998 and prior to the date of such  authentication,  such Right  Certificates
may,  on their  face,  without  invalidating  or  otherwise  affecting  any such
adjustment,  expressly  entitle the holders  thereof to purchase  such number of
Common Shares at the Purchase Price per one-third  (1/3) of a Common Share as to
which a Right would be  exercisable  if the  Distribution  Date were  January 9,
1998;  no  adjustment  of the Purchase  Price or the number of Common Shares (or
other  securities)  as to  which a  Right  is  exercisable,  or  both,  effected
subsequent  to the date of  authentication  of any  Right  Certificate  shall be
invalidated  or  otherwise  affected  by the fact  that such  adjustment  is not
expressly reflected on the face or in the




                                        9

<PAGE>



provisions of such Right Certificate.

                  (b) Pending the preparation of definitive Right  Certificates,
the  Company  may  execute,  and upon  Company  Order  the  Rights  Agent  shall
authenticate  and send,  at the  Company's  expense,  by  first-class,  insured,
postage-prepaid mail to each record holder of Common Shares of the Company as of
the Close of Business on the  Distribution  Date,  temporary Right  Certificates
which are printed, lithographed, typewritten, mimeographed or otherwise produced
substantially of the tenor of the definitive Right Certificates in lieu of which
they are issued and with such appropriate insertions,  omissions,  substitutions
and other  variations  as the officers  executing  such Right  Certificates  may
determine,  as  evidenced  by their  execution  of such Right  Certificates.  If
temporary Right Certificates are issued, the Company will cause definitive Right
Certificates to be prepared without unreasonable delay. After the preparation of
definitive  Right  Certificates,  the  temporary  Right  Certificates  shall  be
exchangeable for definitive Right Certificates,  upon surrender of the temporary
Right  Certificates at the Corporate  Trust Office of the Rights Agent,  without
charge  to the  holder.  Upon  surrender  for  cancellation  of any  one or more
temporary  Right  Certificates,  the Company  shall execute and the Rights Agent
shall authenticate and deliver in exchange therefor one or more definitive Right
Certificates,  evidencing  a like  number of  Rights.  Until so  exchanged,  the
temporary  Right  Certificates  shall in all  respects  be  entitled to the same
benefits under this Agreement as definitive Right Certificates.

                  (c) Any Rights  Certificate issued pursuant to Section 3(a) or
Section 23 hereof that represents Rights beneficially owned by: (1) an Acquiring
Person or any Associate or Affiliate of an Acquiring  Person,  (ii) a Transferee
of an Acquiring  Person (or of any such  Associate or  Affiliate)  who becomes a
transferee  after the Acquiring  Person becomes such or (iii) a transferee of an
Acquiring  Person  (or of  any  such  Associate  or  Affiliate)  who  becomes  a
transferee prior to or concurrently  with the Acquiring Person becoming such and
receives  such  Rights  pursuant  to either (A) a transfer  (whether  or not for
consideration)  from the Acquiring Person to holders of equity interests in such
Acquiring  Person  or to any  Person  with whom such  Acquiring  Person  has any
continuing  agreement,  arrangement or  understanding  regarding the transferred
Rights or (B) a  transfer  which  the  Board of  Directors  of the  Company  has
determined is part of a plan,  arrangement or  understanding  that has a primary
purpose or effect avoidance of Section 8(e) hereof,  and any Rights  Certificate
issued  pursuant  to Section 6,  Section 7 or Section 12 hereof  upon  transfer,
exchange,  replacement or adjustment of any other Right Certificate  referred to
in this sentence, shall contain (to the extent feasible) the following legend:

         The Rights represented by this Right Certificate are or were




                                       10

<PAGE>



         beneficially owned by a Person who was or became an Acquiring Person or
         an Affiliate  or  Associate  of an Acquiring  Person (as such terms are
         defined in the Rights Agreement).  Accordingly,  this Right Certificate
         and the  Rights  represented  hereby  may  become  null and void in the
         circumstances specified in Section 8(e) of the Rights Agreement.

                  Section 5.  Execution,  Authentication  and Delivery.  (a) The
Right Certificates shall be executed on behalf of the Company by its Chairman of
the Board, its President or one of its Vice Presidents, under its corporate seal
reproduced   thereon   attested  by  its  Secretary  or  one  of  its  Assistant
Secretaries.  The signature of any of these  officers on the Right  Certificates
may be manual or facsimile.

                  (b)  Right  Certificates   bearing  the  manual  or  facsimile
signatures  of  individuals  who  were at any time the  proper  officers  of the
Company shall bind the Company,  notwithstanding that such individuals or any of
them have ceased to hold such offices prior to the  authentication  and delivery
of  such  Right  Certificates  or did  not  hold  such  offices  at the  date of
authentication  of such  Right  Certificates.  At any time and from time to time
after the execution and delivery of this Agreement and prior to the Distribution
Date, the Company may deliver Right Certificates  executed by the Company to the
Rights  Agent  for  authentication,  together  with  a  Company  Order  for  the
authentication and delivery of such Right Certificates;  and the Rights Agent in
accordance  with such Company  Order shall  authenticate  and deliver such Right
Certificates as in this Agreement provided and not otherwise.

                  (c) No Right  Certificate  shall be  entitled  to any  benefit
under this  Agreement  or be valid or  obligatory  for any purpose  unless there
appears on such Right Certificate a certificate of authentication  substantially
in the form provided for herein executed by the Rights Agent by manual signature
of an authorized signatory,  which need not be the same authorized signatory for
all the Right  Certificates,  and such  certificate  upon any Right  Certificate
shall be conclusive evidence, and the only evidence, that such Right Certificate
has been authenticated and delivered hereunder.

                  Section  6.   Registration,   Registration   of  Transfer  and
Exchange.  (a) From and after the Distribution  Date and prior to the earlier of
the Redemption Date and the Final Expiration Date, the Company shall cause to be
kept at the  Corporate  Trust  Office of the Rights  Agent a Rights  Register (a
"Rights  Register") in which,  subject to such reasonable  regulations as it may
prescribe,  the Company shall provide for the registration of Right Certificates
and of transfers of Rights.  The Rights Agent is hereby  appointed the registrar
and transfer agent (the "Rights




                                       11

<PAGE>



Registrar") for the purpose of registering  Right  Certificates and transfers of
Rights as herein  provided and the Rights  Agent agrees to maintain  such Rights
Register in  accordance  with such  regulations  so long as it  continues  to be
designated as Rights Registrar hereunder. Upon surrender to the Rights Agent for
registration  of transfer of any Right  Certificate,  the Company shall execute,
and  the  Rights  Agent  shall  authenticate  and  deliver,  in the  name of the
designated  transferee  or  transferees,  one or  more  new  Right  Certificates
evidencing a like number of Rights.

                  (b) At the option of the  holder,  Right  Certificates  may be
exchanged for other Right  Certificates upon surrender of the Right Certificates
to be exchanged to the Rights  Agent.  Whenever  any Right  Certificates  are so
surrendered for exchange,  the Company shall execute, and the Rights Agent shall
authenticate  and deliver,  the Right  Certificates  which the holder making the
exchange is entitled to receive.

                  (c) All Right  Certificates  issued upon any  registration  of
transfer or exchange of Right Certificates shall be the valid obligations of the
Company,  evidencing  the same Rights,  and entitled to the same benefits  under
this Agreement, as the Right Certificates  surrendered upon such registration of
transfer or exchange.

                  (d) Every  Right  Certificate  presented  or  surrendered  for
registration of transfer or exchange shall (if so required by the Company or the
Rights  Agent) be duly  endorsed,  or  accompanied  by a written  instrument  of
transfer  in form  satisfactory  to the Company  and the Rights  Registrar  duly
executed,  by the holder thereof or his attorney duly authorized in writing.  No
service  charge  shall be made for any  registration  of transfer or exchange of
Right  Certificates,  but the Company may require payment by the holder of a sum
sufficient to cover any tax or other governmental  charge that may be imposed in
connection with any registration of transfer or exchange of Right  Certificates,
other than exchanges not involving any transfer.  The provisions of this Section
6 shall be subject to the provisions of Section 15.

                  Section  7.  Mutilated,   Destroyed,  Lost  and  Stolen  Right
Certificates.  (a) If any mutilated  Right  Certificate  is  surrendered  to the
Rights  Agent,  along with a  signature  guarantee  and such  other and  further
documentation  as the Rights Agent may  reasonably  request,  the Company  shall
execute and the Rights Agent shall authenticate and deliver in exchange therefor
a new Right Certificate of like tenor, for a like number of Rights and bearing a
registration number not contemporaneously outstanding.

                  (b) If there shall be  delivered to the Company and the Rights
Agent (i) evidence to their satisfaction of the destruction,  loss or theft of a
Right Certificate and (ii) such




                                       12

<PAGE>



security or  indemnity,  if any, as may be required by them to save each of them
and any agent of either of them harmless,  then, in the absence of notice to the
Company or the Rights Agent that such Right  Certificate  has been acquired by a
bona fide  purchaser,  the Company shall execute and upon its request the Rights
Agent shall  authenticate  and deliver,  in lieu of any such destroyed,  lost or
stolen Right  Certificate,  a new Right  Certificate  of like tenor,  for a like
number of  Rights  and  bearing  a  registration  number  not  contemporaneously
outstanding.

                  (c) Upon the issuance of any new Right  Certificate under this
Section,  the Company may require the payment of a sum  sufficient  to cover any
tax or other governmental charge that may be imposed in relation thereto and any
other expenses  (including the fees and expenses of the Rights Agent)  connected
therewith.

                  (d)  Every  new  Right  Certificate  issued  pursuant  to this
Section  in lieu  of any  destroyed,  lost or  stolen  Right  Certificate  shall
constitute an additional contractual  obligation of the Company,  whether or not
the destroyed, lost or stolen Right Certificate shall be at any time enforceable
by anyone,  and shall be entitled to all the benefits of this Agreement  equally
and  proportionately  with any and all  other  Right  Certificates  duly  issued
hereunder.

                  (e) The  provisions  of this Section are  exclusive  and shall
preclude (to the extent  lawful) all other  rights and remedies  with respect to
the  replacement  or  payment  of  mutilated,  destroyed,  lost or stolen  Right
Certificates.

                  Section 8. Exercise of Rights; Purchase Price; Expiration Date
of Rights.  (a) The registered  holder of any Right Certificate may exercise the
Rights  evidenced  thereby (except as otherwise  provided herein) in whole or in
part at any time  after  the  Distribution  Date  upon  surrender  of the  Right
Certificate,  with the form of election to purchase on the reverse  side thereof
duly executed, to the Rights Agent at its Corporate Trust Office,  together with
payment of the  Purchase  Price for each  one-third  (1/3) of a Common Share (or
other  securities)  as to which the  Rights  are  exercised,  at or prior to the
earliest  of (i) the Close of Business on the Final  Expiration  Date,  (ii) the
time of  redemption  on the  Redemption  Date and (iii)  the time at which  such
Rights are mandatorily redeemed and exchanged as provided in Section 25 hereof.

                  (b) The Purchase  Price for each  one-third  (1/3) of a Common
Share  pursuant  to the  exercise of a Right shall  initially  be sixty  dollars
($60),  shall be subject to adjustment from time to time as provided in Sections
12 and 14 hereof and shall be payable (i) in lawful  money of the United  States
of America or (ii) by applying  outstanding Common Shares owned by the holder of
such Right or Common Shares which would otherwise be issuable to




                                       13

<PAGE>



such holder upon such exercise  (valued at the fair market value (as  determined
in good faith by the Board of  Directors of the Company) on the date of exercise
of the Right), in each case in accordance with paragraph (c) below.

                  (c)  Upon   receipt  of  a  Right   Certificate   representing
exercisable  Rights,  with the  form of  election  to  purchase  duly  executed,
accompanied  by payment of the Purchase Price for the securities to be purchased
and an amount  equal to any  applicable  transfer tax required to be paid by the
holder of such Right  Certificate  in accordance  with Section 10 in cash, or by
certified  check or cashier's  check payable to the order of the Company,  or by
stock certificates representing Common Shares beneficially held by the holder of
the Right with duly executed  stock powers  attached  thereto,  the Rights Agent
shall thereupon  promptly (i) requisition  from any transfer agent of the Common
Shares (or other  securities)  certificates for such number of Common Shares (or
other securities) as are to be purchased and registered in such name or names as
may be  designated by the  registered  holder of such Right  Certificate  or, if
appropriate,  in the name of a depositary agent or its nominee,  and the Company
hereby  irrevocably  authorizes  its  transfer  agent  to  comply  with all such
requests, (ii) when appropriate, requisition from the Company the amount of cash
to be paid in lieu of issuance of fractional  shares in accordance  with Section
15, (iii) promptly after receipt of such certificates registered in such name or
names as may be designated by such holder,  cause the same to be delivered to or
upon the order of the registered  holder of such Right Certificate and (iv) when
appropriate,  after receipt,  promptly deliver such cash to or upon the order of
such holder.

                  (d) If the registered  holder of the Right  Certificate  shall
exercise less than all the Rights  evidenced  thereby,  a new Right  Certificate
evidencing  Rights equal to the Rights remaining  unexercised shall be issued by
the Rights Agent to the  registered  holder of such Right  Certificate or to his
duly authorized assigns, subject to the provisions of Section 15 hereof.

                  (e)   Notwithstanding   anything  in  this  Agreement  to  the
contrary, from and after the first occurrence of a Triggering Event or a Section
14  Event,  any  Rights  beneficially  owned by (i) an  Acquiring  Person  or an
Associate or Affiliate of an Acquiring Person, (ii) a transferee of an Acquiring
Person (or of any such Associate or Affiliate) who becomes a transferee after an
Acquiring  Person becomes such (a "Post  Transferee"),  (iii) a transferee of an
Acquiring  Person  (or of  any  such  Associate  or  Affiliate)  who  becomes  a
transferee prior to or concurrently  with the Acquiring Person becoming such and
receives  such  Rights  pursuant  to either (A) a transfer  (whether  or not for
consideration)  from the Acquiring Person to holders of equity interests in such
Acquiring  Person  or to any  Person  with  whom the  Acquiring  Person  has any
continuing agreement, arrangement or




                                       14

<PAGE>



understanding regarding the transferred Rights or (B) a transfer which the Board
of Directors of the Company has  determined  is part of a plan,  arrangement  or
understanding  which has the  primary  purpose  or effect of  avoidance  of this
Section 8(e) (a "Prior Transferee") or (iv) any subsequent  transferee receiving
transferred Rights from a Post Transferee or a Prior Transferee, either directly
or through  one or more  intermediate  transferees,  shall  become null and void
without  any further  action and no holder of such Rights  shall have any rights
whatsoever  with respect to such Rights,  whether  under any  provisions of this
Agreement or otherwise.  The Company shall use all reasonable  efforts to insure
that the  provisions  of this  Section 8(e) and Section 4(c) hereof are complied
with, but shall have no liability to any holder of Right  Certificates or to any
other Person as a result of its failure to make any determinations  with respect
to an Acquiring Person or any such Acquiring Person's Affiliates,  Associates or
transferees hereunder.

                  Section  9.  Cancellation  of Right  Certificates.  All  Right
Certificates  surrendered  for the  purpose of  exercise,  transfer  or exchange
shall, if surrendered to the Company or to any of its other agents, be delivered
to the Rights Agent for such purpose and for  cancellation or, if surrendered to
the  Rights  Agent  for  such  purpose,  shall  be  canceled  by  it.  No  Right
Certificates  shall be  authenticated  in lieu of or in  exchange  for any Right
Certificates  canceled  as  provided  in this  Section  9  except  as  expressly
permitted by any of the provisions of this Agreement.  The Company shall deliver
to the Rights Agent for cancellation,  and the Rights Agent shall so cancel, any
other Right Certificate  purchased or acquired by the Company.  The Rights Agent
shall deliver all canceled Right Certificates to the Company.

                  Section 10. Authorization of Shares. (a) The Company shall not
be required,  but  covenants  and agrees that it will use its best  efforts,  to
cause  to be  reserved  and  kept  available  out of and  to the  extent  of its
authorized and unissued  shares of Common Stock not reserved for another purpose
(and,  following the occurrence of a Triggering Event, out of its authorized and
unissued shares of Common Shares and/or other securities),  the number of Common
Shares (and,  following the  occurrence of the Triggering  Event,  Common Shares
and/or other  securities) that will be sufficient to permit the exercise in full
of all outstanding Rights.

                  (b) The  Company  covenants  and agrees  that it will take all
such action as may be necessary to ensure that all Common  Shares of the Company
issued upon exercise of Rights shall (subject to payment of the Purchase  Price)
be duly authorized,  validly issued,  fully paid and nonassessable.  The Company
further  covenants  and agrees that it will pay when due and payable any and all
federal and state transfer taxes and charges




                                       15

<PAGE>



that may be  payable  in  respect  of the  issuance  or  delivery  of the  Right
Certificates or of any Common Shares of the Company upon the exercise of Rights.
The Company shall not, however, be required to pay any transfer tax which may be
payable in respect of any transfer or delivery of Right Certificates to a Person
other than, or in respect of the issuance or delivery of certificates for Common
Shares of the Company upon exercise of Rights evidenced by Right Certificates in
a name  other  than that of,  the  registered  holder  of the Right  Certificate
evidencing  Rights  surrendered  for transfer or exercise or to issue or deliver
any  certificates  for Common  Shares of the  Company  upon the  exercise of any
Rights  until any such tax shall  have been paid (any such tax being  payable by
the holder of such Right Certificate at the time of surrender  thereof) or until
it has been established to the Company's satisfaction that no such tax is due.

                  Section  11.  Record  Date.  Each  Person  in  whose  name any
certificate  for Common Shares of the Company is issued upon the exercise of, or
upon  mandatory  redemption  and exchange  of,  Rights shall for all purposes be
deemed to have  become  the holder of record of the  Common  Shares  represented
thereby on, and such certificate shall be dated, (i) in the case of the exercise
of Rights, the date upon which the Right Certificate  evidencing such Rights was
duly surrendered and payment of the Purchase Price (and any applicable  transfer
taxes) was made, or (ii) in the case of the mandatory redemption and exchange of
Rights, the date of such mandatory redemption and exchange;  provided,  however,
that, if the date of such  surrender and mandatory  redemption and exchange is a
date upon which the  transfer  books of the  Company  for its Common  Shares are
closed,  such Person  shall be deemed to have  become the record  holder of such
shares on, and such certificate shall be dated, the next succeeding Business Day
on which such transfer  books of the Company are open.  Prior to the exercise of
(or the mandatory  redemption and exchange of) the Rights evidenced thereby, the
holder of a Right Certificate shall not be entitled to any rights of a holder of
Common  Shares  of the  Company  for  which  the  Rights  shall be  exercisable,
including  without  limitation the rights to vote, to receive dividends or other
distributions or to exercise any preemptive rights, and shall not be entitled to
receive my notice of any proceedings of the Company, except as provided herein.

                  Section 12. Adjustment of Purchase Price,  Number of Shares or
Number of Rights.  The Purchase Price,  the number and kind of shares of capital
stock of the Company covered by each Right and the number of Rights  outstanding
are subject to adjustment from time to time as provided in this Section 12.

                  (a)  (i) If the  Company  shall  at any  time  (A)  declare  a
dividend  on its Common  Shares  payable in Common  Shares,  (B)  subdivide  the
outstanding Common Shares, (C) combine the




                                       16

<PAGE>



outstanding  Common  Shares into a smaller  number of Common Shares or (D) issue
any shares of its  capital  stock in a  reclassification  of the  Common  Shares
(including  any such  reclassification  in connection  with a  consolidation  or
merger in which the Company is the continuing or surviving corporation),  except
as otherwise provided in this Section 12(a), the Purchase Price in effect at the
time of the  record  date for such  dividend  or of the  effective  date of such
subdivision, combination or reclassification,  and the number and kind of shares
of capital stock  issuable on such date,  shall be  proportionately  adjusted so
that the holder of any Right exercised  thereafter shall be entitled to receive,
upon payment of the Purchase Price for the number of one-third Common Shares for
which a Right was  exercisable  immediately  prior to such date,  the  aggregate
number and kind of shares of capital  stock  which,  if such Right had been duly
exercised  immediately  prior to such  date (at a time  when the  Common  Shares
transfer  books of the Company were open),  such holder would have acquired upon
such exercise and been entitled to receive upon payment or  effectuation of such
dividend, subdivision, combination or reclassification.  If an event occurs that
would require an adjustment under both Section  12(a)(i) and Section  12(a)(ii),
the  adjustment  provided for in this Section  12(a)(i) shall be in addition to,
and  shall be made  prior  to,  any  adjustment  required  pursuant  to  Section
12(a)(ii).

                      (i)  Subject  to action of the Board of  Directors  of the
         Company  pursuant to Section 25 of this Agreement,  if any Person shall
         become an  Acquiring  Person,  each holder of a Right shall  thereafter
         have a right to receive,  upon exercise thereof at a price equal to the
         then  current  Purchase  Price  multiplied  by the number of  one-third
         Common Shares for which a Right is then exercisable, in accordance with
         the  terms of this  Agreement,  such  number  of  Common  Shares of the
         Company as shall equal the result  obtained by (x) multiplying the then
         current  Purchase  Price by the number of one-third  Common  Shares for
         which a Right is then  exercisable and dividing that product by (y) 50%
         of the then  current per share  market  price of the  Company's  Common
         Shares  (determined  pursuant to Section 12(d)) on the date such Person
         became an  Acquiring  Person.  If any Person  shall become an Acquiring
         Person and the Rights shall then be outstanding,  the Company shall not
         take any action that would eliminate or diminish the benefits  intended
         to be afforded by the Rights.

                           (ii)  Notwithstanding  any  other  provision  of this
         Agreement, from and after the time any Person shall become an Acquiring
         Person,  any Rights that are or were acquired or beneficially  owned by
         any such  Acquiring  Person  (or any  Associate  or  Affiliate  of such
         Acquiring  Person) shall be null and void and any holder of such Rights
         shall  thereafter  have no right to  exercise  such  Rights  under  any
         provision of




                                       17

<PAGE>



         this Agreement.  No Right  Certificate shall be issued pursuant to this
         Agreement that  represents  Rights  beneficially  owned by an Acquiring
         Person whose Rights  would be null and void  pursuant to the  preceding
         sentence or by any Associate or Affiliate thereof; no Right Certificate
         shall be  issued  at any time  upon the  transfer  of any  Rights to an
         Acquiring  Person whose  Rights would be null and void  pursuant to the
         preceding  sentence or to any Associate or Affiliate  thereof or to any
         nominee  (acting in its  capacity  as such) of such  Acquiring  Person,
         Associate  or  Affiliate;  and any Right  Certificate  delivered to the
         Rights Agent for transfer to an Acquiring  Person whose Rights would be
         null and void pursuant to the preceding sentence or to any Associate or
         Affiliate thereof or to any nominee (acting in its capacity as such) of
         such Acquiring Person, Associate or Affiliate shall be canceled.

                     (iii) In lieu of issuing  Common Shares in accordance  with
         the foregoing  subparagraph (i) or Section 25 hereof,  the Company may,
         if the Board of Directors  determines  that such action is necessary or
         appropriate  and not contrary to the interest of holder of Rights (and,
         in the event that the number of Common  Shares which are  authorized by
         the Company's  Certificate  of  Incorporation  but not  outstanding  or
         reserved  for issuance  for  purposes  other than upon  exercise of the
         Rights are not sufficient to permit the exercise in full of the Rights,
         or if any necessary  regulatory approval for such issuance has not been
         obtained by the Company, the Company shall):  either (i) call a meeting
         of stockholders seeking approval to cause sufficient  additional shares
         to be authorized and take all such  additional  action as is within its
         power  to  provide  for the  authorization  of such  additional  shares
         (provided  that if such  approval is not obtained the Company will take
         the action specified in clause (ii) of this sentence) or (ii) take such
         action as shall be  necessary  to ensure  and  provide,  to the  extent
         permitted by applicable law and any agreements or instruments in effect
         on the Shares  Acquisition  Date to which the Company is a party,  that
         each Right shall  thereafter  constitute  the right to receive,  in the
         Company's discretion, either (x) in return for the Purchase Price, cash
         or debt or equity securities  (including,  in the Company's discretion,
         any available  Common Shares or shares or units of shares of any series
         of  preferred  stock  which the Board of  Directors  of the Company has
         deemed to have the same value as Common  Shares) or other  assets (or a
         combination  thereof)  having a fair value equal to twice the  Purchase
         Price,  or (y)  if  the  Company  elects  to  exchange  the  Rights  in
         accordance with Section 25, debt or equity  securities  (including,  in
         the  Company's  discretion,  any  available  Common Shares or shares or
         units of shares of any  series of  preferred  stock  which the Board of
         Directors




                                       18

<PAGE>



         of the Company  has deemed to have the same value as Common  Shares) or
         other assets (or a  combination  thereof)  having a fair value equal to
         the product of the current per share  market price of a Common Share as
         of the Shares  Acquisition Date (determined  pursuant to Section 12(d))
         multiplied by the number of Common Shares that the holder of the Rights
         would be entitled to receive from the Company in  mandatory  redemption
         of, and in exchange for, the outstanding Rights pursuant to Section 25,
         where in any case set forth in (x) or (y) above the fair  value of such
         debt or equity  securities  or other assets shall be as  determined  in
         good faith by the Board of Directors of the Company, after consultation
         with a nationally recognized investment banking firm.

                  (b) If the Company shall fix a record date for the issuance of
rights,  options or warrants to all holders of Common Shares entitling them (for
a period  expiring  within 45 calendar days after such record date) to subscribe
for or purchase Common Shares (or shares having the same rights,  privileges and
preferences  as the Common Shares  ("equivalent  common  shares")) or securities
convertible into or exchangeable  for Common Shares or equivalent  common shares
at a price per  Common  Share or  equivalent  common  share  (together  with any
additional  consideration  required upon conversion or exchange in the case of a
security convertible into or exchangeable for Common Shares or equivalent common
shares),  less than the  current  per share  market  price of the Common  Shares
(determined  pursuant to Section 12(d) on such record date),  the Purchase Price
to be in effect after such record date shall be  determined by  multiplying  the
Purchase  Price in effect  immediately  prior to such record date by a fraction,
the numerator of which shall be the number of Common Shares  outstanding on such
record date plus the number of Common Shares which the aggregate  offering price
of the total number of Common  Shares and/or  equivalent  common shares so to be
offered  (together with the aggregate of any additional  consideration  required
upon  conversion  or exchange  in the case of any  convertible  or  exchangeable
securities so to be offered) would purchase at such current market price and the
denominator  of which shall be the number of Common Shares  outstanding  on such
record date plus the number of additional Common Shares and/or equivalent common
shares to be offered  for  subscription  or  purchase  (or into or for which the
convertible  or   exchangeable   securities  so  to  be  offered  are  initially
convertible  or  exchangeable).  In case  all or part  of such  subscription  or
purchase  price  may be  paid in a form  other  than  cash,  the  value  of such
consideration  shall be as determined in good faith by the Board of Directors of
the Company,  whose  determination  shall be described in a statement filed with
the Rights Agent.  Common Shares owned by or held for the account of the Company
or any of its  Subsidiaries  shall not be deemed  outstanding for the purpose of
any computation described in this Section 12(b). The




                                       19

<PAGE>



adjustment  described in this Section 12(b) shall be made successively  whenever
such a record date is fixed; and, if none of such rights, options or warrants is
so issued,  the Purchase  Price shall be adjusted to be the Purchase Price which
would then be in effect if such record date had not been fixed.

                  (c) If the Company shall fix a record date for the making of a
distribution   to  all  holders  of  the  Common  Shares   (including  any  such
distribution  made in  connection  with a  consolidation  or merger in which the
Company is the continuing or surviving corporation) of evidences of indebtedness
or assets (other than a regular quarterly cash dividend or a dividend payable in
Common Shares) or subscription  rights or warrants  (excluding those referred to
in Section  12(b)),  the  Purchase  Price to be in effect after such record date
shall be  determined by  multiplying  the Purchase  Price in effect  immediately
prior to such  record date by a fraction,  the  numerator  of which shall be the
then current per share market price of the Common Shares (determined pursuant to
Section 12(d)) on such record date, less the fair market value (as determined in
good faith by the Board of Directors of the Company,  whose  determination shall
be described in a statement  filed with the Rights  Agent) of the portion of the
assets or evidences of indebtedness so to be distributed or of such subscription
rights or warrants  applicable to one Common Share and the  denominator of which
shall be such  current  per  share  market  price  of the  Common  Shares.  Such
adjustments  shall be made  successively  whenever  such a record date is fixed;
and, if such  distribution  is not so made,  the  Purchase  Price shall again be
adjusted to be the  Purchase  Price which would then be in effect if such record
date had not been fixed.

                  (d) For the purpose of any computation hereunder, the "current
per share market  price" of the Common  Shares on any date shall be deemed to be
the average of the daily Closing  Prices per share of such Common Shares for the
30 consecutive Trading Days immediately prior to such date;  provided,  however,
that,  if the issuer of such  Common  Shares  shall  announce  (A) a dividend or
distribution  on such Common Shares  payable in such Common Shares or securities
convertible  into such  Common  Shares or (B) any  subdivision,  combination  or
reclassification  of such  Common  Shares,  and the  ex-dividend  date  for such
dividend or distribution,  or the record date for such subdivision,  combination
or  reclassification,  shall occur during such period of 30 Trading Days,  then,
and in each such case,  the current per share market price of the Common  Shares
shall be  appropriately  adjusted to reflect the current market price per Common
Share equivalent.

                  (e) No  adjustment  in the  Purchase  Price  shall be required
unless such  adjustment  would require an increase or decrease of at least 1% in
the Purchase Price, provided; however,




                                       20

<PAGE>



that any  adjustments  which by reason of this Section 12(e) are not required to
be made  shall be carried  forward  and taken  into  account  in any  subsequent
adjustment.  All calculations under this Section 12 shall be made to the nearest
cent or to the nearest  ten-thousandth  of a Common Share or other share, as the
case may be, and references  herein to the "number of Common Shares" (or similar
phrases)   shall  be  construed  to  include   fractions  of  a  Common   Share.
Notwithstanding  the  first  sentence  of this  Section  12(e),  any  adjustment
required by this Section 12 shall be made no later than the earlier of (i) three
years from the date of the  transaction  which requires such adjustment and (ii)
the thirtieth day preceding the Final Expiration Date.

                  (f) If as a result of an  adjustment  made pursuant to Section
12(a),  the holder of any Right  thereafter  exercised  shall become entitled to
receive  any shares of capital  stock of the Company  other than Common  Shares,
thereafter  the number of such other shares so  receivable  upon exercise of any
Right shall be subject to adjustment  from time to time in a manner and on terms
as nearly equivalent as practicable to the provisions with respect to the shares
contained in this Section 12, and the  provisions of this  Agreement,  including
without limitation  Sections 8, 10, 11 and 14, with respect to the Common Shares
shall apply on like terms to any such other shares.

                  (g) All Rights originally issued by the Company  subsequent to
any adjustment  made to the Purchase Price hereunder  shall,  whether or not the
Right Certificate  evidencing such Rights reflects such adjusted Purchase Price,
evidence the right to purchase,  at the adjusted  Purchase Price,  the number of
one-third Common Shares purchasable from time to time hereunder upon exercise of
the Rights, all subject to further adjustment as provided herein.

                  (h) Unless the Company  shall have  exercised  its election as
provided in Section 12(i),  upon each  adjustment of the Purchase Price pursuant
to Section  12(b) or 12(c),  each  Right  outstanding  immediately  prior to the
making of such adjustment  shall thereafter  evidence the right to purchase,  at
the adjusted  Purchase  Price per  one-third of a Common  Share,  that number of
one-third  Common Shares obtained by (i) multiplying (x) the number of one-third
shares  covered  by a Right  immediately  prior  to this  adjustment  by (y) the
Purchase Price in effect  immediately  prior to such  adjustment of the Purchase
Price and (ii) dividing the product so obtained by the Purchase  Price in effect
immediately after such adjustment of the Purchase Price.

                  (i)  The  Company  may  elect  on or  after  the  date  of any
adjustment of the Purchase  Price to adjust the number of Rights  outstanding in
lieu of any adjustment in the number of one-third Common Shares purchasable upon
the exercise of a Right.  Each Right  outstanding  after such  adjustment of the
number of Rights




                                       21

<PAGE>



shall be exercisable for the number of one-third Common Shares for which a Right
was exercisable immediately prior to such adjustment of the Purchase Price. Each
Right held of record  prior to such  adjustment  of the  number of Rights  shall
become that  number of Rights  (calculated  to the nearest one ten-  thousandth)
obtained  by  dividing  the  Purchase  Price  in  effect  immediately  prior  to
adjustment  of the Purchase  Price by the Purchase  Price in effect  immediately
after  adjustment  of the  Purchase  Price.  The  Company  shall  make a  public
announcement, along with simultaneous written notice to the Rights Agent, of its
election  to adjust  the number of Rights,  indicating  the record  date for the
adjustment,  and, if known at the time, the amount of the adjustment to be made.
This record date may be the date on which the Purchase  Price is adjusted or any
day thereafter,  but, if the Right  Certificates  have been issued,  shall be at
least 10 days later than the date of the public announcement.  Until such record
date, however, any adjustment in the number of one-third Common Shares for which
a Right shall be exercisable  made as required by this Agreement shall remain in
effect.  If Right  Certificates  have been issued,  upon each  adjustment of the
number of Rights pursuant to this Section 12(i),  the Company shall, as promptly
as  practicable,  cause  to  be  distributed  to  holders  of  record  of  Right
Certificates  on such  record  date Right  Certificates  evidencing,  subject to
Section 15 hereof, the additional Rights to which such holders shall be entitled
as a result of such adjustment, or, at the option of the Company, shall cause to
be distributed to such holders of record in substitution and replacement for the
Right  Certificates  held by such holders prior to the date of  adjustment,  and
upon  surrender  thereof,  if required by the  Company,  new Right  Certificates
evidencing  all the Rights to which such  holders  shall be entitled  after such
adjustment.  Right  Certificates so to be distributed shall be issued,  executed
and  authenticated  in the manner provided for herein and shall be registered in
the names of the  holders of record of Right  Certificates  on the  record  date
specified in the public announcement.

                  (j)  Irrespective  of any adjustment or change in the Purchase
Price or the number of one-third Common Shares issuable upon the exercise of the
Rights, the Right Certificates theretofore and thereafter issued may continue to
express the Purchase Price and the number of one-third  Common Shares which were
expressed in the initial Right Certificates issued hereunder.

                  (k) Before  taking any action that would  cause an  adjustment
reducing the Purchase Price below the par or stated value, if any, of the number
of Common Shares  issuable  upon exercise of the Rights,  the Company shall take
any corporate  action which may, in the opinion of its counsel,  be necessary in
order  that the  Company  may  validly  and  legally  issue  as  fully  paid and
nonassessable shares such number of Common Shares at




                                       22

<PAGE>



such adjusted Purchase Price.

                  (l) In any case in which this Section 12 shall require that an
adjustment  in the  Purchase  Price be made  effective as of a record date for a
specified  event,  the Company may elect to defer until the  occurrence  of such
event the issuance to the holder of any Right  exercised  after such record date
of the Common Shares or other  capital  stock or  securities of the Company,  if
any,  issuable  upon such  exercise  over and above the  Common  Shares or other
capital stock or securities of the Company,  if any, issuable upon such exercise
on the basis of the Purchase Price in effect prior to such adjustment; provided;
however,  that the  Company  shall  deliver  to such  holder a due bill or other
appropriate instrument evidencing such holder's right to receive such additional
securities upon the occurrence of the event requiring such adjustment.

                  (m)   Anything   in   this   Section   12  to   the   contrary
notwithstanding,  the Company  shall be entitled to make such  reductions in the
Purchase  Price,  in addition to those  adjustments  expressly  required by this
Section 12, as and to the extent that it in its sole discretion  shall determine
to be  advisable  in order that any  combination  or  subdivision  of the Common
Shares,  issuance  wholly for cash of any of the Common  Shares at less than the
current  market price,  issuance  wholly for cash of Common Shares or securities
which by their terms are  convertible  into or  exchangeable  for Common Shares,
dividends  on Common  Shares  payable in Common  Shares or  issuance  of rights,
options or warrants  referred to in subsection (b) of this Section 12, hereafter
effected by the Company to holders of its Common  Shares shall not be taxable to
such stockholders.

                  Section 13.  Certificate of Adjusted  Purchase Price or Number
of  Shares.  Whenever  an  adjustment  is made as  provided  in Section 12 or 14
hereof, the Company shall (a) promptly prepare a certificate  setting forth such
adjustment,  and a brief statement of the facts  accounting for such adjustment,
(b)  promptly  file with the Rights Agent and with each  transfer  agent for the
Common  Shares of the  Company a copy of such  certificate  and (c) mail a brief
summary  thereof to each holder of record of a Right  Certificate  in accordance
with Section 28 hereof.  The Rights Agent shall be fully protected in relying on
any such  certificate  and on any adjustment  therein and shall not be deemed to
have  knowledge of any such  adjustment  unless and until it shall have received
such a certificate.

                  Section  14.  Consolidation,  Merger  or Sale or  Transfer  of
Assets or Earning Power. (a) In the event that, following the Distribution Date,
directly or indirectly:

                           (i) the Company shall consolidate with, or merge with
         and into, any other Person;




                                       23

<PAGE>




                           (ii) any Person shall merge with and into the Company
         and the Company  shall be the  continuing or surviving  corporation  of
         such merger and, in connection with any such merger, all or part of the
         Common  Shares of the Company  shall be changed into or  exchanged  for
         stock or other  securities of any other Person (or the Company) or cash
         or any other property, or

                           (iii) the Company  shall sell or  otherwise  transfer
         (or one or more of its Subsidiaries shall sell or otherwise  transfer),
         in one or a series of two or more  transactions,  assets of the Company
         or its  Subsidiaries  which  constitute  more than 50% of the assets or
         which produce more than 50% of the earning power of the Company and its
         Subsidiaries  (taken as a whole)  to any  Person  or any  Affiliate  or
         Associate  of such Person  other than the Company or one or more of its
         Wholly Owned Subsidiaries,

                  then,  and in each such case,  the Company  agrees that,  as a
condition to engaging in any such transaction,  it will make or cause to be made
proper provision so that

                                    (A)  each  holder  of  a  Right  (except  as
                  otherwise  provided herein) shall thereafter have the right to
                  receive,  upon the  exercise  thereof in  accordance  with the
                  terms of this Agreement,  such number of Common Shares of such
                  other Person (including the Company as successor thereto or as
                  the  surviving  corporation)  or,  if such  other  Person is a
                  Subsidiary of another Person,  of the Person or Persons (other
                  than    individuals)    which    ultimately    control    such
                  first-mentioned  Person,  as  shall  be  equal  to the  result
                  obtained by (X) multiplying the then current Purchase Price by
                  the  number  of  Common  Shares  for  which  a  Right  is then
                  exercisable   (without  taking  into  account  any  adjustment
                  previously  made pursuant to Section  12(a)(ii))  and dividing
                  that  product by (Y) 50% of the current per share market price
                  of the Common Shares of such other Person (determined pursuant
                  to  Section  12(d))  on  the  date  of  consummation  of  such
                  consolidation, merger, sale or transfer;

                                    (B) the issuer of such Common  Shares  shall
                  thereafter be liable for, and shall assume,  by virtue of such
                  consolidation,  merger, sale or transfer,  all the obligations
                  and duties of the Company pursuant to this Agreement;

                                    (C) the  term  "Company,"  as  used  herein,
                  shall thereafter be deemed to refer to such issuer; and

                                    (D) such issuer shall take such steps




                                       24

<PAGE>



                  (including  without limitation the reservation of a sufficient
                  number of  shares of its  Common  Shares  in  accordance  with
                  Section 10) in  connection  with such  consummation  as may be
                  necessary   to  assure  that  the   provisions   hereof  shall
                  thereafter be  applicable,  as nearly as reasonably may be, in
                  relation to the Common Shares thereafter  deliverable upon the
                  exercise of the Rights.

                  (b)  "Principal   Party"  shall  mean,  in  the  case  of  any
transaction  described in clause (i), (ii) or (iii) of Section 14(a), the Person
or Acquiring Person referred to therein (or such Person's or Acquiring  Person's
successor,  including,  if  applicable,  the  Company,  if it is  the  surviving
corporation),  provided, however, that in any such case, (i) if such Person is a
direct or indirect  Subsidiary of another Person,  "Principal Party" shall refer
to such other Person and (ii) in case such Person is a  Subsidiary,  directly or
indirectly,  of more than one Person, "Principal Party" shall refer to whichever
of such Person is the issuer of the Common Shares having the greatest  aggregate
value and  provided,  further,  transactions  described in clause (iii)  hereof,
"Principal  Party" shall refer to that person  receiving the greatest portion of
the  assets  or  earning  power  transferred  pursuant  to such  transaction  or
transactions.

                  (c) The Company shall not consummate  any such  consolidation,
merger,  sale or transfer unless prior thereto the Company and such issuer shall
have excused and delivered to the Rights Agent an agreement supplemental to this
Agreement complying with the provisions of this Section 14.

                  (d) If, for any reason,  the Rights  cannot be  exercised  for
Common Shares of such Principal  Party as provided in Section  14(a),  then each
holder of Rights  shall have the right to exchange its Rights for cash from such
Principal  Party in an amount equal to the number of Common Shares that it would
otherwise  be entitled to  purchase  multiplied  by 50% of the current per share
market price, as determined  pursuant to 12(d) hereof,  of such Common Shares of
such Principal Party. If, for any reason,  the foregoing  formulation  cannot be
applied to determine  the cash amount into which Rights are  exchangeable,  then
the  Board  of  Directors,  based  upon  the  advice  of one or more  nationally
recognized  investment  banking  firms,  and based  upon the total  value of the
Company,  shall  determine  such  amount  reasonably  and with good faith to the
holders  of Rights.  Any such  determination  shall be final and  binding on the
Rights Agent.

                  (e) For the  purposes of this Section 14, 50% of the assets of
the Company and its  Subsidiaries  shall be  determined by reference to the book
value of such assets as set forth in the most recent consolidated  balance sheet
of the Company and its




                                       25

<PAGE>



Subsidiaries  (which  need not be audited)  and 50% of the earning  power of the
Company  and  its   Subsidiaries   shall  be  determined  by  reference  to  the
mathematical  average of the operating  income  resulting from the operations of
the Company and its  Subsidiaries  for the two most recent full fiscal  years as
set forth in the  consolidated  and  consolidating  financial  statements of the
Company and its  Subsidiaries  for such years;  provided;  however,  that if the
Company has,  during such period,  engaged in one or more  transactions to which
purchase accounting is applicable, such determination shall be made by reference
to the pro forma  operating  income of the Company and its  Subsidiaries  giving
effect to such  transactions as if they had occurred at the commencement of such
two-year period.

                  (f) The provisions of this Section 14 shall similarly apply to
successive mergers or consolidations or sales or other transfers.

                  Section 15. Fractional Rights and Fractional  Shares.  (a) The
Company shall not be required to issue or distribute  Right  Certificates  which
evidence  fractional  Rights.  If, on the Distribution Date or thereafter,  as a
result  of any  adjustment  effected  pursuant  to  Section  12(i) or  otherwise
hereunder,  a Person would otherwise be entitled to receive a Right  Certificate
evidencing a fractional Right, the Company shall, in lieu thereof,  pay or cause
to be paid to such  Person an amount in cash equal to the same  fraction  of the
current  market value of a whole Right.  For the purpose of this Section  15(a),
the current  market  value of a whole  Right  shall be the Closing  Price of the
Rights  for  the  Trading  Day  immediately  prior  to the  date on  which  such
fractional Rights would have been otherwise issuable.

                  (b) The Company  shall not be required to issue  fractions  of
Common Shares (other than fractions which are integral multiples of one-third of
a  Common  Share)  upon  exercise  of  the  Rights  or to  distribute  scrip  or
certificates which evidence fractional Common Shares (other than fractions which
are integral  multiples of one-third of a Common Share). If, on the Distribution
Date or thereafter, a Person would otherwise be entitled to receive a fractional
Common Share (other than fractions which are integral  multiples of one-third of
a Common Share),  the Company shall, in lieu thereof,  pay to such Person at the
time such Right is exercised  as herein  provided an amount in cash equal to the
same fraction (which is not an integral multiple of one-third of a Common Share)
of the current  market value of one Common  Share.  For purposes of this Section
15(b),  the current market value of a Common Share shall be the Closing Price of
a  Common  Share  for the  Trading  Day  immediately  prior  to the date of such
exercise.

                  (c) Should any adjustment contemplated by Section 12(a)(ii) or
any mandatory redemption and exchange contemplated




                                       26

<PAGE>



by Section 25 occur,  the Company  shall not be required to issue  fractions  of
Common Shares upon exercise of the Rights or to distribute scrip or certificates
which  evidence  fractional  Common  Shares.  If after  any such  adjustment  or
mandatory  redemption  and  exchange,  a Person  would  otherwise be entitled to
receive a  fractional  Common  Share of the Company  upon  exercise of any Right
Certificate or upon mandatory redemption and exchange as contemplated by Section
25, the  Company  shall,  in lieu  thereof,  pay to such Person at the time such
Right is  exercised as herein  provided or upon such  mandatory  redemption  and
exchange  an amount in cash equal to the same  fraction  of the  current  market
value of one Common  Share.  For  purposes of this  Section  15(c),  the current
market value of a Common Share shall be the Closing  Price of a Common Share for
the Trading Day  immediately  prior to the date of such  exercise or the date of
such mandatory redemption and exchange.

                  (d) The holder of a Right by the acceptance  thereof expressly
waives his right to receive any fractional  Rights or any fractional shares upon
exercise or mandatory  redemption  and  exchange of a Right  (except as provided
above).

                  Section  16.  Rights of  Action.  (a) All  rights of action in
respect of the  obligations  and duties owed to the holders of the Rights  under
this Agreement are vested in the registered holders of the Rights;  and, without
the  consent  of the  Rights  Agent or of the  holder of any other  Rights,  any
registered  holder of any Rights may, in his own behalf and for his own benefit,
enforce, and may institute and maintain any suit, action or proceeding, judicial
or otherwise, against the Company to enforce, or otherwise to act in respect of,
such holder's right to exercise such Rights in the manner  provided in the Right
Certificate  evidencing such Rights and in this Agreement.  Without limiting the
foregoing or any remedies available to the holders of Rights, it is specifically
acknowledged that the holders of Rights would not have an adequate remedy at law
for any breach of this Agreement and will be entitled to specific performance of
the  obligations  under,  and  injunctive  relief  against  actual or threatened
violations of, the obligations of any Person subject to this Agreement.

                  (b) No right or remedy  herein  conferred  upon or reserved to
the  registered  holder of Rights is intended to be exclusive of any other right
or remedy,  and every right and remedy shall, to the extent permitted by law, be
cumulative  and in addition to every other right and remedy  given  hereunder or
now or hereafter  existing at law or in equity or  otherwise.  The  assertion or
employment of any right or remedy,  whether  hereunder or  otherwise,  shall not
prevent the concurrent assertion or employment of any other appropriate right or
remedy.

                  (c)      No delay or omission of any registered holder of




                                       27

<PAGE>



Rights to exercise any right or remedy accruing  hereunder shall impair any such
right  or  remedy  or  constitute  a  waiver  of  any  default  hereunder  or an
acquiescence  therein.  Every right and remedy given hereunder or by law to such
holders  may be  exercised  from  time to time,  and as  often as may be  deemed
expedient, by such holders.

                  Section 17.  Agreement  of Right  Holders.  Every  holder of a
Right,  by  accepting  the same,  consents  and agrees  with the Company and the
Rights Agent and with every other holder of a Right that:

                  (a)  prior  to the  Distribution  Date,  the  Rights  will  be
transferable  only in  connection  with the transfer of the Common Shares of the
Company;

                  (b) after the  Distribution  Date, the Right  Certificates are
transferable  only on the registry  books of the Rights Agent if  surrendered at
the Corporate Trust Office of the Rights Agent duly endorsed or accompanied by a
proper instrument of transfer,  along with such other and further  documentation
as the Rights Agent may reasonably request;

                  (c) the  Company  and the Rights  Agent may deem and treat the
person in whose name the Right Certificate (or, prior to the Distribution  Date,
the associated  Common Shares  certificate)  is registered as the absolute owner
thereof and of the Rights evidenced  thereby  (notwithstanding  any notations of
ownership or writing on the Right  Certificates or the associated  Common Shares
Certificate  made by anyone other than the Company or the Rights  Agent) for all
purposes,  and neither the Company nor the Rights Agent shall be affected by any
notice to the contrary; and

                  (d)   notwithstanding   anything  in  this  Agreement  to  the
contrary,  neither the Company nor the Rights Agent shall have any  liability to
any holder of a Right or other  Person as a result of its  inability  to perform
any of its  obligations  under this  Agreement by reason of any  preliminary  or
permanent  injunction  or other  order,  decree or  ruling  issued by a court of
competent jurisdiction or by a governmental, regulatory or administrative agency
or commission,  or any statute,  rule, regulation or executive order promulgated
or enacted by any governmental  authority  prohibiting or otherwise  restraining
performance  of such  obligation;  provided  that the Company  must use its best
efforts to have any such order, decree or ruling lifted or otherwise  overturned
as soon as practicable.

                  Section 18. Right Certificate Holder Not Deemed a Stockholder.
No holder,  as such,  of any Right  (whether  or not then  evidenced  by a Right
Certificate)  shall be entitled to vote,  receive dividends or be deemed for any
purpose the holder of




                                       28

<PAGE>



Common Shares of the Company or any other securities of the Company which may at
any time be issuable on the exercise (or mandatory  redemption  and exchange) of
the Rights  represented  thereby,  nor shall anything contained herein or in any
Right  Certificate be construed to confer upon any such holder,  as such, any of
the rights of a stockholder  of the Company,  including  without  limitation any
right to vote for the  election of  directors  or upon any matter  submitted  to
stockholders  at any  meeting  thereof,  to  give  or  withhold  consent  to any
corporate  action,  to receive  notice of  meetings or other  actions  affecting
stockholders  (except as  provided  in Section  26) or to receive  dividends  or
subscription   rights  until  the  Right  or  Rights  evidenced  by  such  Right
Certificate shall have been exercised (or mandatorily redeemed and exchanged) in
accordance with the provisions hereof.

                  Section  19.  Concerning  the Rights  Agent.  (a) The  Company
agrees to pay to the  Rights  Agent such  compensation  as shall be agreed to in
writing between the Company and the Rights Agent for all services rendered by it
hereunder and, from time to time, on demand of the Rights Agent,  its reasonable
expenses and counsel fees and expenses and other  disbursements  incurred in the
administration  and execution of this Agreement and the exercise and performance
of its duties hereunder.  The Company also agrees to indemnify the Rights Agent,
its  directors,  officers,  employees  and agents for,  and to hold each of them
harmless  against,  any loss,  liability  or  expense,  incurred  without  gross
negligence,  bad faith or willful  misconduct on the part of the Rights Agent or
such other  indemnified  party, for anything done or omitted by the Rights Agent
or  such  other   indemnified  party  in  connection  with  the  acceptance  and
administration  of this  Agreement or the exercise or  performance of its duties
hereunder,  including  the costs and expenses of defending  against any claim of
liability in the premises.

                  (b) The Rights  Agent  shall be  protected  and shall incur no
liability  for, or in respect of any action taken,  suffered or omitted by it in
connection  with,  its  administration  of this  Agreement  or the  exercise  or
performance  of its duties  hereunder in reliance upon any Right  Certificate or
certificate for Common Shares of the Company or other securities of the Company,
Company  Order,  instrument  of  assignment  or  transfer,  power  of  attorney,
endorsement,   affidavit,  letter,  notice,  direction,   consent,  certificate,
statement,  or other  paper or  document  believed by it to be genuine and to be
executed  by the proper  person or persons  and,  where  necessary,  verified or
acknowledged,  or  otherwise  upon the  advice  of its  counsel  as set forth in
Section 20 hereof.

                  (c) The  provisions  of this  Section  19  shall  survive  the
expiration of the Rights and the termination of this Agreement.




                                       29

<PAGE>




                  Section  20.  Duties  of  Rights   Agent.   The  Rights  Agent
undertakes the duties and obligations  expressly imposed by this Agreement,  and
no implied duties or obligations  shall be read into this Agreement  against the
Rights  Agent,  upon the  following  terms and  conditions,  by all of which the
Company  and the holders of Right  Certificates,  by their  acceptance  thereof,
shall be bound:

                  (a) The Rights  Agent may  consult  with legal  counsel of its
selection (who may be legal counsel for the Company),  and the advice or opinion
of such counsel shall be full and complete  authorization  and protection to the
Rights  Agent as to any  action  taken or  omitted  by it in good  faith  and in
accordance with such advice or opinion.

                  (b)  Whenever  in the  performance  of its  duties  under this
Agreement the Rights Agent shall deem it necessary or desirable that any fact or
matter be proved or  established by the Company prior to taking or suffering any
action hereunder,  such fact or matter (unless other evidence in respect thereof
be herein  specifically  prescribed) may be deemed to be conclusively proved and
established  by a  certificate  signed by a person  reasonably  believed  by the
Rights Agent to be any one of the Chairman of the Board, the President, any Vice
President,  the  Treasurer,  any  Assistant  Treasurer,  the  Secretary  or  any
Assistant  Secretary of the Company and delivered to the Rights Agent,  and such
certificate shall be full authorization to the Rights Agent for any action taken
or  suffered  in good  faith by it under the  provisions  of this  Agreement  in
reliance upon such certificate.

                  (c) The Rights Agent shall be liable  hereunder to the Company
or any other  Person  only for its own gross  negligence,  bad faith or  willful
misconduct.

                  (d) The Rights  Agent  shall not be liable for or by reason of
any of the statements of fact or recitals  contained in this Agreement or in the
Right Certificates (except its authentication  thereof) or be required to verify
the same,  but all such  statements and recitals are and shall be deemed to have
been made by the Company only.

                  (e) The Rights  Agent shall not have any  responsibility  with
respect to the validity of any provision of this  Agreement or the execution and
delivery  hereof  (except the due execution  hereof by the Rights Agent) or with
respect to the  validity  or  execution  of any Right  Certificate  (except  its
authentication  thereof);  nor  shall it be  responsible  for any  breach by the
Company of any covenant or condition contained in this Agreement or in any Right
Certificate; nor shall it be responsible for any change in the exercisability of
the Rights  (including  the Rights  becoming void pursuant to Section  12(a)(ii)
hereof) or any




                                       30

<PAGE>



adjustment in the terms of the Rights  (including  the manner,  method or amount
thereof)  provided for in this Agreement,  or the ascertainment of the existence
of facts that would require any such change or  adjustment  (except with respect
to the exercise of Rights  evidenced by Right  Certificates  after actual notice
that such change or adjustment  is required);  nor shall it by any act hereunder
be deemed to make any  representation  or  warranty as to the  authorization  or
reservation of any Common Shares to be issued  pursuant to this Agreement or any
Right  Certificate or as to whether any Common Shares will, when issued, be duly
authorized,  validly issued, fully paid and nonassessable;  nor shall the Rights
Agent be responsible  for the legality of the terms hereof in its capacity as an
administrative agent.

                  (f)  The  Company  agrees  that  it  will  perform,   execute,
acknowledge  and deliver or cause to be performed,  executed,  acknowledged  and
delivered  all such further and other acts,  instruments  and  assurances as may
reasonably be required by the Rights Agent for the carrying out or performing by
the Rights Agent of the provisions of this Agreement.

                  (g) The Rights  Agent is hereby  authorized  and  directed  to
accept instructions with respect to the performance of its duties hereunder from
any person reasonably believed by the Rights Agent to be any one of the Chairman
of the Board, the President,  any Vice President,  the Treasurer,  any Assistant
Treasurer, the Secretary or any Assistant Secretary of the Company, and to apply
to such officers for advice or instructions  in connection with its duties,  and
it shall not be liable for any  action  taken or  suffered  to be taken by it in
good faith in accordance with  instructions of any such officer or for any delay
in acting while waiting for those  instructions.  Any  application by the Rights
Agent for written instructions from the Company may, at the option of the Rights
Agent,  set forth in writing  any action  proposed to be taken or omitted by the
Rights Agent under this Agreement and the date on and/or after which such action
shall be taken or such omission  shall be effective.  The Rights Agent shall not
be  liable  for any  action  taken by,  or  omission  of,  the  Rights  Agent in
accordance  with a proposal  included in such  application  on or after the date
specified in such application  (which date shall not be less than three Business
Days  after  the  date  any  officer  of  the  Company  actually  receives  such
application,  unless any such  officer  shall have  consented  in writing to any
other date) unless prior to taking any such action (or the effective date in the
case of an omission),  the Rights Agent shall have received written instructions
in response to such application specifying the action to be taken or omitted.

                  (h) The Rights Agent and any stockholder, director, officer or
employee of the Rights Agent may buy, sell or deal in any of the Rights or other
securities of the Company or become pecuniarily interested in any transaction in
which the Company




                                       31

<PAGE>



may be  interested,  or contract  with or lend money to the Company or otherwise
act as fully and freely as though it were not Rights Agent under this Agreement.
Nothing herein shall preclude the Rights Agent from acting in any other capacity
for the Company.

                  (i) The  Rights  Agent may  execute  and  exercise  any of the
rights or powers hereby vested in it or perform any duty hereunder either itself
or by or through  its  attorneys  or agents,  and the Rights  Agent shall not be
answerable or  accountable  for any act,  default,  neglect or misconduct of any
such attorneys or agents or for any loss to the Company  resulting from any such
act, default,  neglect or misconduct as long as the Rights Agent was not grossly
negligent in the selection thereof.

                  (j) No provision of this  Agreement  shall  require the Rights
Agent to expend or risk its own funds or otherwise incur any financial liability
in the  performance  of any of its duties  hereunder  or in the  exercise of its
rights if there shall be reasonable grounds for believing that repayment of such
funds  or  adequate  indemnification  against  such  risk  or  liability  is not
reasonably assured to it.

                  (k) If, with respect to any Right  Certificate  surrendered to
the Rights Agent for exercise or transfer, the portion of the form of assignment
or form of election to purchase (as the case may be) certifying  that the Rights
are not  beneficially  owned by an Acquiring Person or an Affiliate or Associate
thereof has not been  completed or indicates  that such Rights are  beneficially
owned by such Person,  the Rights  Agent shall not take any further  action with
respect to such requested  exercise or transfer  without the written  consent of
the Company.

                  (l) In addition to the  foregoing,  the Rights  Agent shall be
protected  and shall incur no liability  for, or in respect of, any action taken
or omitted by it in connection with its administration of this Agreement if such
acts  or  omissions  are in  reliance  upon  (i)  the  proper  execution  of the
certification concerning beneficial ownership appended to the form of assignment
and the form of election to exercise  attached to any Right  Certificate  unless
the  Rights  Agent  shall  have  actual   knowledge  that,  as  executed,   such
certification  is  untrue,  or (ii)  the  non-execution  of  such  certification
including,  without limitation,  any refusal to honor any otherwise  permissible
assignment or election by reason of such non-execution.

                  (m) The Company agrees to give the Rights Agent prompt written
notice of any event or ownership  which would  prohibit the exercise or transfer
of the Right Certificates.

                  (n)    Anything   in   this    Agreement   to   the   contrary
notwithstanding, in no event shall the Rights Agent be liable for




                                       32

<PAGE>



special,  indirect  or  consequential  loss or  damage  of any  kind  whatsoever
(including but not limited to lost  profits),  even if the Rights Agent has been
advised of the  likelihood of such loss or damage and  regardless of the form of
the action.

                  Section  21.  Merger  or  Consolidation  or  Change of Name of
Rights Agent.  (a) Any corporation  into which the Rights Agent or any successor
Rights  Agent  may be  merged  or  with  which  it may be  consolidated,  or any
corporation resulting from any merger or consolidation to which the Rights Agent
or any successor Rights Agent shall be a party, or any corporation succeeding to
the corporate trust business of the Rights Agent or any successor  Rights Agent,
shall be the  successor  to the Rights  Agent under this  Agreement  without the
execution  or filing of any paper or any  further  act on the part of any of the
parties hereto, provided that such corporation would be eligible for appointment
as a successor  Rights Agent under the  provisions of Section 22. If at the time
such  successor  Rights  Agent  shall  succeed  to the  agency  created  by this
Agreement any of the Right  Certificates  shall have been  authenticated but not
delivered,  any such successor Rights Agent may adopt the  authentication of the
predecessor  Rights Agent and deliver such Right  Certificates so authenticated,
and,  if at  that  time  any of the  Right  Certificates  shall  not  have  been
authenticated,   any  successor  Rights  Agent  may   authenticate   such  Right
Certificates  either in the name of the predecessor  Rights Agent or in the name
of the  successor  Rights Agent;  and in all such cases such Right  Certificates
shall  have  the full  force  provided  in the  Right  Certificates  and in this
Agreement.

                  (b) If at any  time  the  name of the  Rights  Agent  shall be
changed  and at  such  time  any of  the  Right  Certificates  shall  have  been
authenticated but not delivered,  the Rights Agent may adopt the  authentication
under its prior name and deliver Right  Certificates so  authenticated;  and, in
case  at  that  time  any  of  the  Right   Certificates  shall  not  have  been
authenticated,  the Rights Agent may authenticate such Right Certificates either
in its prior  name or in its  changed  name;  and in all such  cases  such Right
Certificates shall have the full force provided in the Right Certificates and in
this Agreement.

                  Section 22.  Change of Rights  Agent.  The Rights Agent or any
successor  Rights Agent may resign and be discharged  from its duties under this
Agreement  upon 30 days' notice in writing  mailed to the Company by first-class
mail. The Company may remove the Rights Agent or any successor Rights Agent upon
30 days'  notice in  writing,  mailed to the Rights  Agent or  successor  Rights
Agent, as the case may be, by first-class mail. If the Rights Agent shall resign
or be removed or shall otherwise become  incapable of acting,  the Company shall
appoint a successor to the Rights Agent.  If the Company shall fail to make such
appointment within a period of 30 days after giving notice of such removal or




                                       33

<PAGE>



after it has been notified in writing of such  resignation  or incapacity by the
resigning or incapacitated  Rights Agent or by the registered  holder of a Right
Certificate  (or, prior to the  Distribution  Date, of Common Shares),  then the
Rights Agent or any registered  holder of a Right  Certificate (or, prior to the
Distribution  Date,  of  Common  Shares)  may  apply to any  court of  competent
jurisdiction  for the  appointment of a new Rights Agent.  Any successor  Rights
Agent,  whether  appointed  by the  Company  or by  such  a  court,  shall  be a
corporation  organized and doing business under the laws of the United States or
of any  state of the  United  States,  which is  authorized  under  such laws to
exercise  corporate trust powers and is subject to supervision or examination by
federal  or state  authority  and  which has at the time of its  appointment  as
Rights  Agent a combined  capital  and  surplus of at least $50  million.  After
appointment,  the  successor  Rights Agent shall be vested with the same powers,
rights,  duties,  and  responsibilities  as if it had been  originally  named as
Rights Agent without further act or deed; but the predecessor Rights Agent shall
deliver and transfer to the successor Rights Agent any property at the time held
by it hereunder, and execute and deliver any further assurance,  conveyance, act
or deed necessary for the purpose. Not later than the effective date of any such
appointment,  the  Company  shall  file  notice  thereof  in  writing  with  the
predecessor  Rights Agent and each  transfer  agent for the Common Shares of the
Company and mail a notice  thereof in writing to the  registered  holders of the
Right Certificates.  Failure to give any notice provided for in this Section 22,
however, or any defect therein, shall not affect the legality or validity of the
resignation  or removal of the Rights Agent or the  appointment of the successor
Rights Agent, as the case may be.

                  Section   23.    Issuance    of   New   Right    Certificates.
Notwithstanding  any of the provisions of this Agreement or of the Rights to the
contrary,  the  Company  may,  at its  option,  issue  new  Rights  Certificates
evidencing  Rights in such form as may be approved by its Board of  Directors to
reflect any  adjustment or change in the Purchase Price per share and the number
or kind or class of  shares  or other  securities  purchasable  under  the Right
Certificates made in accordance with the provisions of this Agreement.

                  Section  24.  Redemption.  (a) The Rights may be  redeemed  by
action of the Board of  Directors of the Company  pursuant to  paragraph  (b) of
this  Section 24, or may be  redeemed  and  exchanged  by action of the Board of
Directors  of the  Company  pursuant  to  Section  25  herein,  but shall not be
redeemed in any other manner.

                  (b) The Board of  Directors of the Company may, at its option,
at any time  prior to the  earlier  of (i) the  Close of  Business  on the tenth
Business Day after such time any Person




                                       34

<PAGE>



becomes an Acquiring Person and (ii) the Final  Expiration Date,  redeem all but
not less than all the then outstanding  Rights at a redemption price of one cent
($.01)  per Right  then  outstanding,  appropriately  adjusted  to  reflect  any
adjustment in the number of Rights outstanding  pursuant to Section 12(i) herein
(such redemption price being hereinafter referred to as the "Redemption Price").
Any  such  redemption  of the  Rights  by the  Board  of  Directors  may be made
effective at such time,  on such basis and with such  conditions as the Board of
Directors in its sole discretion may establish.

                  (c) The right of the registered  holders of Right Certificates
to exercise the Rights evidenced  thereby or, if the  Distribution  Date has not
theretofore occurred,  the inchoate right of the registered holders of Rights to
exercise the same shall,  without  notice to such holders or to the Rights Agent
and  without  further  action,  terminate  and be of no further  force or effect
effective as of the time of adoption by the Board of Directors of the Company of
a resolution  authorizing and directing the redemption of the Rights pursuant to
paragraph (b) of this Section 24 (or,  alternatively,  if the Board of Directors
qualified  such action as to time,  basis or  conditions,  then at such time, on
such  basis  and  with  such  conditions  as the  Board  of  Directors  may have
established pursuant to such paragraph (b));  thereafter,  the only right of the
holders of Rights shall be to receive the  Redemption  Price.  The Company shall
promptly give public notice of any redemption  resolution  pursuant to paragraph
(b) of this  Section 24;  provided,  however,  that the failure to give,  or any
defect in, any such notice  shall not affect the  validity  of such  redemption.
Within 10 days after the  adoption  of any  redemption  resolution  pursuant  to
paragraph  (b) of this  Section  24,  the  Company  shall  give  notice  of such
redemption to the Rights Agent and to the holders of the then outstanding Rights
by mailing  such  notice to all such  holders at their  last  addresses  as they
appear upon the registry books of the Rights Agent or, prior to the Distribution
Date, on the registry books of the transfer  agents for the Common  Shares.  Any
notice  which is mailed in the manner  herein  provided  shall be deemed  given,
whether or not the holder  receives the notice.  Each such notice of  redemption
shall  state the  method by which the  payment of the  Redemption  Price will be
made.

                  (d)  Neither  the  Company  nor  any  of  its   Affiliates  or
Associates  may  acquire  (other  than,  in the  case  of  such  Affiliates  and
Associates,  in their  capacity  as  holders of Common  Shares of the  Company),
redeem or purchase  for value any Rights at any time in any manner other than as
specifically  set forth in this  Section 24 or in  Section 25 herein,  and other
than in connection with the purchase of Common Shares prior to the  Distribution
Date.

                  Section 25.  Mandatory Redemption and Exchange.  (a)




                                       35

<PAGE>



The Board of Directors of the Company may, at its option,  at any time after any
Person  becomes an  Acquiring  Person,  issue  Common  Shares of the  Company in
mandatory  redemption  of,  and in  exchange  for,  all  or  part  of  the  then
outstanding  and  exercisable  Rights (which shall not include  Rights that have
become null and void pursuant to the provisions of Section  12(a)(ii) hereof) at
an exchange  ratio of one Common Share for each two Common Shares for which each
Right is then  exercisable  pursuant  to the  provisions  of  Section  12(a)(ii)
hereof.  Notwithstanding  the  foregoing,  the Board of  Directors  shall not be
empowered  to effect such  redemption  and exchange at any time after any Person
(other than the Company,  any  Subsidiary of the Company,  any employee  benefit
plan of the Company or of any such  Subsidiary,  or any trustee of or  fiduciary
with respect to any such plan when acting in such  capacity),  together with all
Affiliates and Associates of such Person, becomes the Beneficial Owner of 50% or
more of the Voting Shares then outstanding.

                  (b)  Immediately  upon the action of the Board of Directors of
the  Company  ordering  the  mandatory  redemption  and  exchange  of any Rights
pursuant to subsection (a) of this Section 25 and without any further action and
without any notice,  the right to exercise  such Rights shall  terminate and the
only right thereafter of a holder of such Rights shall be to receive such number
of Common Shares as is provided in paragraph (a) of this Section 25. The Company
shall promptly give public notice of any such redemption and exchange; provided,
however,  that the  failure to give,  or any defect in,  such  notice  shall not
affect the validity of such redemption and exchange.  The Company promptly shall
mail a notice of any such  redemption  and exchange,  to the Rights Agent and to
all the holders of such Rights at their last  addresses  as they appear upon the
registry  books of the Rights  Agent.  Any notice  which is mailed in the manner
herein  provided shall be deemed given,  whether or not the holder  receives the
notice.  Each such notice of mandatory  redemption  and exchange shall state the
method by which the redemption and exchange of the Common Shares for Rights will
be effected and, in the event of any partial redemption and exchange, the number
of Rights  which will be redeemed  and  exchanged.  Any partial  redemption  and
exchange  shall be effected  pro rata based on the number of Rights  (other than
Rights  which have become null and void  pursuant to the  provisions  of Section
12(a)(ii) hereof) held by each holder of Rights.

                  Section 26. Notice of Certain Events. If the Company shall, on
or  after  the  Distribution  Date,  propose  (a) to pay any  dividend  or other
distribution  payable in stock of any class of the Company or any  Subsidiary of
the Company to the holders of its Common Shares,  (b) to offer to the holders of
its Common  Shares  rights,  options or warrants to subscribe for or to purchase
any  additional  Common  Shares  or  shares  of stock of any  class or any other
securities, rights, options or warrants, (c)




                                       36

<PAGE>



to make any other distribution to the holders of its Common Shares (other than a
regular  quarterly cash  dividend),  (d) to effect any  reclassification  of its
Common Shares (other than a  reclassification  involving only the subdivision of
outstanding  Common Shares),  (e) to effect any  consolidation or merger into or
with,  or to effect any sale or other  transfer (or to permit one or more of its
Subsidiaries to effect any sale or other transfer), in one or more transactions,
of  more  than  50% of the  assets  or  earning  power  of the  Company  and its
Subsidiaries  (determined as provided in Section 14 hereof) to, any other Person
(other  than  the  Company  or  a   Wholly-Owned   Subsidiary  or   Wholly-Owned
Subsidiaries),  (f) to effect the liquidation,  dissolution or winding up of the
Company or (g) if the Rights have theretofore become exercisable with respect to
Common  Shares  pursuant  to  Section  12(a)(ii)  herein,  to declare or pay any
dividend or other  distribution on the Common Shares payable in Common Shares or
in stock of any other class of the Company or any  Subsidiary  of the Company or
to effect a subdivision or combination of the Common Shares (by reclassification
or otherwise  than by payment of dividends in Common  Shares) then, in each such
case,  the Company  shall give to the Rights Agent and to each holder of a Right
Certificate,  in  accordance  with  Section 28 hereof,  notice of such  proposed
action,  which shall specify the date of authorization by the Board of Directors
of the Company of, and record date for, such stock dividend or such distribution
of rights or warrants or the date on which such reclassification, consolidation,
merger, sale,  transfer,  liquidation,  dissolution,  winding up, subdivision or
combination  is to take  place  and the  date of  participation  therein  by the
holders  of the  Common  Shares of the  Company if any such date is to be fixed.
Such notice  shall be so given in the case of any action  covered by clause (a),
(b), (c) or (g) above at least 20 days prior to the record date for  determining
holders of the Common Shares of the Company, for purposes of such action, and in
the case of any such  other  action,  at least 20 days  prior to the date of the
taking of such  proposed  action  or the date of  participation  therein  by the
holders of the Common Shares of the Company, whichever shall be the earlier.

                  If any of the events set forth in  Section  12(a)(ii)  of this
Agreement  shall occur,  then,  in any such case,  the Company  shall as soon as
practicable  thereafter  give to the Rights  Agent and to each holder of a Right
Certificate, in accordance with Section 28 hereof, a notice of the occurrence of
such event,  which shall specify the event and the consequences of the event to,
holders of Rights under Section 12(a)(ii) hereof.

                  Section  27.  Securities  Laws  Registrations.  To the  extent
legally  required,  the Company  agrees that it will prepare and file,  no later
than  the  Distribution  Date,  and will  use its  best  efforts  to cause to be
declared effective,  a registration  statement under the Securities Act Of 1933,
as amended,




                                       37

<PAGE>



registering  the offering,  sale and delivery of the Common Shares issuable upon
exercise of the Rights, and the Company will,  thereafter,  use its best efforts
to maintain such registration  statement (or another)  continuously in effect so
long as any Rights remain  outstanding  and  exercisable  with respect to Common
Shares.  Should the Rights become  exercisable with respect to securities of the
Company or one of its Subsidiaries  other than Common Shares, the Company agrees
that it will, to the extent legally required,  promptly  thereafter  prepare and
file, or cause to be prepared and filed,  and will use its best efforts to cause
to be declared  effective,  a registration  statement under such Act registering
the offering,  sale and delivery of such other  securities and the Company will,
thereafter,  use its best efforts to maintain  such  registration  statement (or
another)   continuously  in  effect  so  long  as  any  outstanding  Rights  are
exercisable with respect to such  securities.  The Company further agrees to use
its best efforts,  from and after the Distribution  Date, to qualify or register
for sale the  Common  Shares or other  securities  of the  Company or one of its
Subsidiaries  issuable upon exercise of the Rights under the securities or "blue
sky" laws (to the extent legally  required  thereunder) of all  jurisdictions in
which registered holders of Right Certificates reside determined by reference to
the Rights Register.

                  Section 28. Notices. All notices or demands which are required
or may be given pursuant to the terms of this Agreement  shall be in writing and
shall be  sufficient in all respects if given in writing and delivered or mailed
by nationally  recognized  overnight  courier,  or registered or certified  mail
postage prepaid, as follows:

                  If to the Company, to it at:

                  Pharmaceutical Marketing Services Inc.
                  45 Rockefeller Plaza
                  Suite 912
                  New York, New York 10111
                  Attention: Secretary

                  with a copy to:

                  Reboul, MacMurray, Hewitt, Maynard & Kristol
                  45 Rockefeller Plaza
                  New York, New York 10111

                  Attention: Robert A. Schwed, Esq.

                  If to the Rights Agent, to it at:

                  Harris Trust Company
                  88 Pine Street
                  New York, New York 10005




                                       38

<PAGE>



                  Attention:  [               ]

or such other  address or  addresses  as the  Company,  on the one hand,  or the
Rights Agent, on the other hand, shall have designated by notice to the other in
writing.

                  Notices or demands authorized by this Agreement to be given or
made by the Company or the Rights  Agent to the holder of any Right  Certificate
shall  be  sufficiently  given  or made if sent  by  first-class  mail,  postage
prepaid,  addressed to such holder at the address of such holder as shown on the
Rights Register of the Company or, prior to the Distribution  Date, on the stock
transfer records for the Common Shares of the Company.

                  Section 29. Amendments, Supplements, Etc. The Company may from
time to time supplement or amend this Agreement  (which  supplement or amendment
shall be  evidenced  by a writing  signed by the Company  and the Rights  Agent)
without the approval of any holders of Right  Certificates  in order (i) to cure
any  ambiguity,  (ii) to correct or supplement  any provision  contained  herein
which may be defective or inconsistent with any other provisions herein or (iii)
to make  any  other  provisions  in  regard  to  matters  or  questions  arising
hereunder, or to add, delete, modify or otherwise amend any provision, which the
Company may deem necessary or desirable,  including without limitation  changing
the Final  Expiration  Date and,  provided that at the time of such amendment or
supplement the Distribution  Date has not occurred,  the period during which the
Rights may be redeemed; provided, however, that, from and after such time as any
Person becomes an Acquiring  Person,  any such amendment or supplement shall not
materially  and  adversely   affect  the  interests  of  the  holders  of  Right
Certificates.  Without  limiting  the  foregoing,  the Board of Directors of the
Company may by  resolution  adopted at any time prior to such time as any Person
becomes an Acquiring  Person amend this  Agreement  to lower the  threshold  set
forth in the definitions of Acquiring Person and  Distribution  Date herein from
15% to a percentage not less than the greater of (i) any percentage greater than
the  largest  percentage  of the  outstanding  Voting  Shares  then known to the
Company to be  beneficially  owned by any Person  (other than the  Company,  any
Subsidiary  of the Company,  any employee  benefit plan of the Company or of any
Subsidiary  of the Company,  or any trustee of or fiduciary  with respect to any
such plan when acting in such capacity),  and (ii) 10% if the Board of Directors
shall  determine that a Person whose interests are adverse to the Company and is
stockholders may seek to acquire control of the Company.

                  Notwithstanding any other provision hereof, the Rights Agent's
consent must be obtained regarding any amendment or supplement  pursuant to this
Section 29 which alters the Rights Agent's rights or duties.





                                       39

<PAGE>



                  Section  30.  Determinations  and  Actions  by  the  Board  of
Directors,  Etc.  For all purposes of this  Agreement,  any  calculation  of the
number of Voting  Shares  outstanding  at any  particular  time,  including  for
purposes of determining  the particular  percentage of such  outstanding  Voting
Shares of which any Person is the Beneficial Owner,  shall be made in accordance
with the last sentence of Rule 13d-3(d)(1)(i) of the Exchange Act Regulations as
in effect on the date hereof. Except as otherwise  specifically provided herein,
the  Board of  Directors  of the  Company  shall  have the  exclusive  power and
authority to  administer  this  Agreement  and to exercise all rights and powers
specifically granted to the Board of Directors of the Company or to the Company,
or as may be necessary or advisable  in the  administration  of this  Agreement,
including,  without  limitation,  the  right  and  power  (i) to  interpret  the
provisions  of  this  Agreement  and  (ii)  to make  all  determinations  deemed
necessary  or  advisable  for the  administration  of this  Agreement.  All such
actions,  calculations,   interpretations  and  determinations  (including,  for
purposes of clause (y) below, all omissions with respect to the foregoing) which
are done or made by the Board in good faith shall (x) be final,  conclusive  and
binding on the  Company,  the Rights  Agent,  the  holders of the Rights and all
other parties,  and (y) not subject the Board of Directors of the Company or any
member thereof to any liability to the holders of the Rights.

                  Section 31. Binding  Effect;  Benefits.  This Agreement  shall
inure to the  benefit  of and be  binding  upon the  parties  hereto  and  their
respective  successors and assigns.  Notwithstanding  anything contained in this
Agreement to the contrary,  nothing in this Agreement,  expressed or implied, is
intended  to  confer  on any  person  other  than the  parties  hereto  or their
respective  successors  and  assignees  any  rights,  remedies,  obligations  or
liabilities under or by reason of this Agreement.

                  Section 32. Benefits of this Agreement.  Nothing  expressed by
or  mentioned  in this  Agreement  is intended or shall be construed to give any
person other than the Company,  the Rights Agent and the  registered  holders of
Right Certificates  (and, prior to the Distribution Date,  registered holders of
Common Shares) any legal or equitable right, remedy or claim under or in respect
of this Agreement or any provision herein contained. This Agreement shall be for
the  sole and  exclusive  benefit  of the  Company,  the  Rights  Agent  and the
registered holders of the Rights.

                  Section 33. Severability. In the event that any one or more of
the provisions  contained in this Agreement or in any other instrument  referred
to  herein  shall,  for  any  reason,   be  held  to  be  invalid,   illegal  or
unenforceable,  such illegality, invalidity or unenforceability shall not affect
any other provisions of this Agreement.




                                       40

<PAGE>




                  Section  34.  Governing  Law.  This  Agreement  and each Right
Certificate  issued  hereunder  shall be governed by and construed in accordance
with the laws of the State of Delaware.

                  Section 35.  Counterparts.  This  Agreement may be executed in
any number of counterparts,  and each such counterpart hereof shall be deemed to
be an original  instrument,  but all such counterparts shall together constitute
but one agreement.

                  Section 36.  Headings.  Headings  of  articles,  sections  and
paragraphs of this Agreement are inserted for  convenience of reference only and
shall not affect the interpretation or be deemed to constitute a part hereof.




                                       41

<PAGE>



                  IN  WITNESS  WHEREOF,  this  Rights  Agreement  has been  duly
executed and delivered by the parties hereto as of the date first above written.


                                          PHARMACEUTICAL MARKETING SERVICES INC.
ATTEST:


By                                           By:
   ------------------------------               --------------------------------
   Name:                                        Name:
   Title:                                       Title:



                                          HARRIS TRUST COMPANY
                                            As Rights Agent

Attest:


By                                           By:
   ------------------------------               --------------------------------
   Name:                                        Name:
   Title:                                       Title:


<PAGE>



                                                                       EXHIBIT A

                            Form of Right Certificate


Certificate No. R-                                              __________Rights

                  NOT EXERCISABLE AFTER JANUARY 8, 2008 OR EARLIER IF REDEMPTION
                  OR EXCHANGE  OCCURS.  THE RIGHTS ARE SUBJECT TO  REDEMPTION AT
                  $.O1 PER RIGHT AND TO  EXCHANGE  ON THE TERMS SET FORTH IN THE
                  RIGHTS   AGREEMENT.   UNDER  CERTAIN   CIRCUMSTANCES,   RIGHTS
                  BENEFICIALLY  OWNED BY  ACQUIRING  PERSONS  (AS DEFINED IN THE
                  RIGHTS  AGREEMENT) OR ANY SUBSEQUENT HOLDER OF SUCH RIGHTS MAY
                  BECOME NULL AND VOID.

                                Right Certificate

                     PHARMACEUTICAL MARKETING SERVICES INC.

                  This certifies that ---------------------------, or registered
assigns,  is the registered owner of the number of Rights set forth above,  each
of which  entitles  the owner  thereof,  subject  to the terms,  provisions  and
conditions of the Rights  Agreement,  dated as of [ ] (the "Rights  Agreement"),
between  PHARMACEUTICAL  MARKETING  SERVICES INC., a Delaware  corporation  (the
"Company"),  and HARRIS TRUST COMPANY (the "Rights Agent"), to purchase from the
Company at any time after the Distribution  Date (as such term is defined in the
Rights Agreement) and prior to 5:00 p.m., New York, New York time, on January 8,
2008 at the Corporate  Trust Office of the Rights Agent (or at the office of its
successor as Rights Agent),  one-third (1/3) of a fully paid nonassessable share
of Common  Stock,  $.01 par value (the "Common  Shares"),  of the Company,  at a
purchase price of Sixty Dollars  ($60.00) per one-third  (1/3) of a Common Share
(the  "Purchase   Price"),   upon  presentation  and  surrender  of  this  Right
Certificate  with the Form of Election to Purchase duly executed.  The number of
Rights  evidenced  by this Right  Certificate  (and the number of one-third of a
Common Share which may be purchased upon exercise  hereof) set forth above,  and
the  Purchase  Price set forth above,  are the number and  Purchase  Price as of
January 9, 1998  based on the  Common  Shares as  constituted  at such date.  As
provided in the Rights Agreement, the Purchase Price and the number of one-third
of a Common  Share  which  may be  purchased  upon the  exercise  of the  Rights
evidenced by this Right  Certificate are subject to modification  and adjustment
upon that happening of certain events.

                  This Right Certificate is subject to all the terms, provisions
and conditions of the Rights Agreement,  which terms,  provisions and conditions
are hereby  incorporated herein by reference and made a part hereof and to which
Rights Agreement





<PAGE>



reference is hereby made for a full  description  of the rights,  limitations of
rights,  obligations,  duties and immunities  hereunder of the Rights Agent, the
Company  and  the  holders  of the  Right  Certificates.  Copies  of the  Rights
Agreement are on file at the principal  executive offices of the Company and the
Corporate Trust Office of the Rights Agent.

                  This  Right   Certificate,   with  or  without   other   Right
Certificates,  upon surrender at the Corporate Trust Office of the Rights Agent,
may be exchanged for another Right  Certificate  or Right  Certificates  of like
tenor and date  evidencing an aggregate  number of Rights equal to the aggregate
number of Rights  evidenced  by the  Rights  Certificate  or Rights  Certificate
surrendered.  If this Right  Certificate  shall be exercised in part, the holder
shall be entitled to receive,  upon surrender hereof,  another Right Certificate
or Right Certificates for the number of whole Rights not exercised.

                  Subject to the provisions of the Rights Agreement,  the Rights
evidenced by this Certificate (i) may be redeemed by the Company at a redemption
price of $.01 per Right or (ii) may be  exchanged  by the Company in whole or in
part for Common Shares.

                  No  fractional  Common Shares will be issued upon the exercise
of any Right or Rights evidenced hereby (other than fractions which are integral
multiples on one-third  of a Common  Share),  but in lieu thereof a cash payment
will be made as provided in the Rights Agreement.

                  No  holder  of this  Right  Certificate,  as  such,  shall  be
entitled to vote or receive dividends or be deemed for any purpose the holder of
the Common  Shares or of any other  securities  of the Company  which may at any
time be issuable on the exercise  hereof,  nor shall  anything  contained in the
Rights  Agreement or herein be construed  to confer upon the holder  hereof,  as
such, any of the rights of a stockholder of the Company or any right to vote for
the election of directors or upon any matter  submitted to  stockholders  at any
meeting thereof,  or to give or withhold consent to any corporate  action, or to
receive notice of meetings or other actions  affecting  stockholders  (except as
provided  in the Rights  Agreement),  or to receive  dividends  or  subscription
rights,  or  otherwise,  until  the  Right or  Rights  evidenced  by this  Right
Certificate shall have been exercised as provided in the Rights Agreement.

                  This Right  Certificate  shall not be  entitled to any benefit
under the Rights  Agreement or be valid or  obligatory  for any purpose until it
shall have been countersigned by the Rights Agent.






<PAGE>



                  WITNESS the facsimile signatures of the proper officers of the
Company and its corporate seal.

Dated as of

ATTEST:                                  PHARMACEUTICAL MARKETING SERVICES INC.


By                                       By:
   ------------------------------           --------------------------------
   Name:                                    Name:
   Title:                                   Title:

Countersigned:

HARRIS TRUST COMPANY, as
  Rights Agent


By:------------------------------
   Name:
   Title:






<PAGE>



                   Form of Reverse Side of Right Certificate)

                               FORM OF ASSIGNMENT
                               ------------------

             (To be executed by the registered holder if such holder
                   desires to transfer the Right Certificate)


                  FOR VALUE RECEIVED, ____________________________ hereby sells,
assigns and transfers unto______________________________________________________

- --------------------------------------------------------------------------------
                  (Please print name and address of transferee)

____________________________________________________________ this
Right Certificate, together with all right, title and interest therein, and does
hereby irrevocably constitute and appoint_______________________________________
_____________________ Attorney, to transfer the Right Certificate on  the  books
of the within-named Company, with full power of substitution.

Dated as of ________________, ____.



                                                      --------------------------
                                                      Signature

Signature Guarantee:

Signatures must be guaranteed.


- --------------------------------------------------------------------------------
                    [To be executed if statement is correct]

                  The undersigned  hereby certifies that the Rights evidenced by
this Right  Certificate are not beneficially  owned by an Acquiring Person or an
Affiliate or Associate thereof (as defined in the Rights Agreement).



                                                      --------------------------
                                                      Signature





<PAGE>



             Form of Reverse Side of Right Certificate -- continued

                          FORM OF ELECTION TO PURCHASE
                          ----------------------------

                      (To be executed if holder desires to
                         exercise the Right Certificate)


TO PHARMACEUTICAL MARKETING SERVICES INC.:

                  The undersigned  hereby  irrevocably elects to exercise Rights
______________ represented by this Right  Certificate  to  purchase  the  Common
Shares (or other  securities)  issuable  upon the  exercise  of such  Rights and
requests  that  certificates  for such Common  Shares (or other  securities)  be
issued in the name of:

Please insert social security
or other identifying number:


- -----------------------------


- --------------------------------------------------------------------------------
                         (Please print name and address)


- --------------------------------------------------------------------------------

If such  number of Rights  shall not be all the Rights  evidenced  by this Right
Certificate,  a new Right  Certificate for the balance  remaining of such Rights
shall be registered in the name of and delivered to:

Please insert social security
or other identifying number:


- ------------------------------


- --------------------------------------------------------------------------------
                         (Please print name and address)


- --------------------------------------------------------------------------------

Dated as of ____________, ____.




                                                      --------------------------
                                                      Signature






<PAGE>



             Form of Reverse Side of Right Certificate -- continued


Signature Guaranteed:

Signature must be guaranteed.


- --------------------------------------------------------------------------------

                    [To be executed if statement is correct]

                  The undersigned  hereby certifies that the Rights evidenced by
this Right  Certificate are not beneficially  owned by an Acquiring Person or an
Affiliate or Associate thereof (as defined in the Rights Agreement).




                                                      --------------------------
                                                      Signature

                  The signature in the  foregoing  Form of Assignment or Form of
Election to Purchase  must  conform to the name as written upon the face of this
Right Certificate in every particular,  without alteration or enlargement or any
change whatsoever.

                  In the event the  certification set forth above in the Form of
Assignment  or the Form of  Election  to  Purchase,  as the case may be,  is not
completed,  the Company and the Rights Agent will deem the  beneficial  owner of
the Rights  evidenced by this Right  Certificate to be an Acquiring Person or an
Affiliate or  Associate  thereof (as defined in the Rights  Agreement)  and such
Assignment or Election to Purchase will not be honored.





<PAGE>



                                                                       EXHIBIT B

                     PHARMACEUTICAL MARKETING SERVICES INC.

                             STOCKHOLDER RIGHTS PLAN


                   SUMMARY OF RIGHTS TO PURCHASE COMMON SHARES

                  On December 30, 1997 the Board of Directors of  Pharmaceutical
Marketing  Services Inc. (the "Company"),  authorized the issuance of one common
share  purchase  right (a "Right")  with  respect to each  outstanding  share of
common stock, $.01 par value (the "Common Shares"),  of the Company.  The rights
were issued on January 9, 1998 to the holders of record of Common Shares on that
date.  Each Right  entitles the  registered  holder to purchase from the Company
one-third of a Common Share at a price of $60.00 per one-third of a Common Share
(the "Purchase Price"), subject to adjustment.  The description and terms of the
Rights are set forth in a Rights Agreement (the "Rights  Agreement") dated as of
[ ], between the Company and Harris Trust Company,  as Rights Agent (the "Rights
Agent").

                  Detachment  of Rights:  Exercise.  Initially,  the Rights will
attach to all Common Share certificates  representing  outstanding shares and no
separate Right  Certificate  will be distributed.  The Rights will separate from
the Common Shares and a Distribution  Date will occur upon the earlier of (i) 10
days  following a public  announcement  that a person or group of  affiliated or
associated persons (an "Acquiring Person") has acquired beneficial  ownership of
15% or  more  of  the  outstanding  Voting  Shares  (as  defined  in the  Rights
Agreement) of the Company,  and (ii) 10 business days following the commencement
or announcement of an intention to commence a tender offer or exchange offer the
consummation  of which would result in the  beneficial  ownership by a person or
group of 15% or more of such outstanding Voting Shares.

                  Until  the  Distribution   Date  (or  earlier   redemption  or
expiration of the Rights) (i) the Rights will be evidenced,  with respect to any
of the  Common  Shares  outstanding  on  January  9,  1998  by the  certificates
representing  such Common Shares,  (ii) the Rights will be transferred  with and
only with the Common Shares,  (iii) new Common Share  certificates  issued after
January 9, 1998 upon  transfer or new issuance of the Common Shares will contain
a  notation  incorporating  the  Rights  Agreement  by  reference,  and (iv) the
surrender for transfer of any certificates  for Common Shares  outstanding as of
January 9, 1998,  even without such notation or a copy of this Summary of Rights
being  attached  thereto,  will  also  constitute  the  transfer  of the  Rights
associated with the Common Shares represented by such certificate.





<PAGE>




                  As  soon  as  practicable  following  the  Distribution  Date,
separate  certificates  evidencing the Rights (the "Right Certificates") will be
mailed to holders of record of the Common  Shares as of the close of business on
the Distribution Date and such separate Right Certificates alone will thereafter
evidence the Rights.

                  The Rights are not exercisable  until the  Distribution  Date.
The Rights will expire on January 8, 2008 (the "Final Expiration Date"),  unless
the Final  Expiration  Date is changed or the Rights  are  earlier  redeemed  or
exchanged by the Company as described below.

                  If a person or group were to acquire 15% or more of the Voting
Shares  of  the  Company,   each  Right  then  outstanding  (other  than  Rights
beneficially  owned by the  Acquiring  Person  which would become null and void)
would  become a right to buy that  number of Common  Shares  that at the time of
such  acquisition  would have a market value of two times the Purchase  Price of
the Right.

                  If the Company  were  acquired  in a merger or other  business
combination  transaction or more than 50% of its consolidated  assets or earning
power were sold,  proper  provision  will be made so that each holder of a Right
will thereafter have the right to receive, upon the exercise thereof at the then
current  Purchase  Price of the Right,  that number of shares of common stock of
the acquiring  company which at the time of such transaction would have a market
value of two times the Purchase Price of the Right.

                  Registration and Listing of Common Shares.  The offer and sale
of the Common  Shares  issuable  upon  exercise of the Rights will be registered
with the Securities and Exchange  Commission but such  registration  will not be
effective until the Rights become exercisable.  The Rights themselves are listed
on the NASDAQ National Market System.  As described above,  however,  the Rights
will not be transferable separately from the Common Stock until the Distribution
Date.

                  Antidilution  and  Other  Adjustments.  The  number  of Common
Shares or other securities or property issuable upon exercise of the Rights, and
the Purchase Price payable,  are subject to customary  adjustments  from time to
time to prevent dilution.

                  The  number of  outstanding  Rights  and the  number of Common
Shares  issuable  upon  exercise of each Right are also subject to adjustment in
the  event of a stock  split of the  Common  Shares or a stock  dividend  on the
Common  Shares  payable  in Common  Shares or  subdivisions,  consolidations  or
combinations of the Common Shares occurring, in any such case, prior to the





<PAGE>



Distribution Date.

                  Exchange Option. At any time after the acquisition by a person
or group of affiliated or associated  persons of beneficial  ownership of 15% or
more of the outstanding  Voting Shares of the Company and before the acquisition
by a person  or group of 50% or more of the  outstanding  Voting  Shares  of the
Company,  the Board of  Directors  may, at its option,  issue  Common  Shares in
mandatory redemption of, or in exchange for, all or part of the then outstanding
and  exercisable  Rights  (other than Rights owned by such  Acquiring  Person or
group which would become null and void) at an exchange ratio of one Common Share
for each two Common Shares for which each Right is then exercisable,  subject to
adjustment.

                  Redemption of Rights.  At any time prior to the tenth business
day after the first  public  announcement  that a person or group has become the
beneficial owner of 15% or more of the outstanding  Voting Shares,  the Board of
Directors  of the  Company  may  redeem  all,  but not less than  all,  the then
outstanding  Rights at a price of $.01 per Right (the "Redemption  Price").  The
redemption  of the Rights may be made  effective at such time, on such basis and
with  such  conditions  as the Board of  Directors  in its sole  discretion  may
establish.  Immediately  upon the  action  of the  Board of  Directors  ordering
redemption  of the Rights,  the right to exercise the rights will  terminate and
the only right of the holders of Rights will be to receive the Redemption Price.

                  No  Rights as  Stockholder.  Until a Right is  exercised,  the
holder  thereof,  as such,  will have no rights as a stockholder of the Company,
including, without limitation, the right to vote or to receive dividends.

                  Amendment of Rights. The terms of the Rights may be amended by
the Board of Directors of the Company  without the consent of the holders of the
Rights,  including  an  amendment  to change  the Final  Expiration  Date,  and,
provided a Distribution Date has not occurred, to extend the period during which
the Rights may be  redeemed,  except  that after the  Distribution  Date no such
amendment may  materially  and adversely  affect the interests of the holders of
the Rights.

                  THIS SUMMARY  DESCRIPTION OF THE RIGHTS DOES NOT PURPORT TO BE
COMPLETE AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE RIGHTS  AGREEMENT,
WHICH IS HEREBY INCORPORATED HEREIN BY REFERENCE.






<PAGE>



                  A copy of the form of the Rights Agreement has been filed with
the Securities and Exchange Commission as an Exhibit to a Registration Statement
on Form 8-A dated December 31, 1997. A copy of the Rights Agreement is available
free of charge from the Company.





<PAGE>


                          Legend for Stock Certificates


                  THIS CERTIFICATE ALSO EVIDENCES AND ENTITLES THE HOLDER HEREOF
TO  CERTAIN  RIGHTS AS SET FORTH IN A RIGHTS  AGREEMENT  BETWEEN  PHARMACEUTICAL
MARKETING SERVICES INC. AND HARRIS TRUST COMPANY, AS RIGHTS AGENT, DATED  AS  OF
[                             ] (THE "RIGHTS AGREEMENT"), THE TERMS OF WHICH ARE
HEREBY  INCORPORATED  HEREIN BY REFERENCE  AND A COPY OF WHICH IS ON FILE AT THE
PRINCIPAL  EXECUTIVE  OFFICES OF  PHARMACEUTICAL  MARKETING  SERVICES INC. UNDER
CERTAIN CIRCUMSTANCES, AS SET FORTH IN THE RIGHTS AGREEMENT, SUCH RIGHTS WILL BE
EVIDENCED  BY  SEPARATE  CERTIFICATES  AND WILL NO LONGER BE  EVIDENCED  BY THIS
CERTIFICATE.  PHARMACEUTICAL  MARKETING SERVICES INC. WILL MAIL TO THE HOLDER OF
THIS CERTIFICATE A COPY OF THE RIGHTS AGREEMENT  WITHOUT CHARGE AFTER RECEIPT OF
A WRITTEN REQUEST THEREFOR. AS DESCRIBED IN THE RIGHTS AGREEMENT,  RIGHTS ISSUED
TO OR ACQUIRED BY ANY  ACQUIRING  PERSON OR ANY  AFFILIATE OR ASSOCIATE  THEREOF
(EACH AS DEFINED IN THE RIGHTS  AGREEMENT) SHALL,  UNDER CERTAIN  CIRCUMSTANCES,
BECOME NULL AND VOID.







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