PHARMACEUTICAL MARKETING SERVICES INC
SC 13D/A, 1999-05-19
COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
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                             SECURITIES AND EXCHANGE COMMISSION
                                                 Washington, DC 20549


                                                        SCHEDULE 13D
                  Under the Securities Exchange Act of 1934


                                            (Amendment No. 1 )

                                            Pharmaceutical Marketing Services
                                                (Name of Issuer)
                                                         Common Stock
                                           (Title of Class of Securities)

                                                717123103
                                                (CUSIP Number)

                       Charles A. Nalbone, Bear, Stearns & Co. Inc.
                        115 South Jefferson Road, Whippany, NJ 07981
                                                   (973) 793-2202
                        (Name, Address and Telephone Number of Person 
                        Authorized to Receive Notices and Communications)

                                                        May 17, 1999
                (Date of Event which Requires Filing of this Statement)


        If the filing person has previously filed a statement on Schedule 
13G to report the acquisition which is the subject of this Schedule 13D, 
and is filing this schedule because of Rule 13d-1(b) (3) or (4), check the 
following box [  ] .

        Check the following box if a fee is being paid with this statement  
[   ] . (A fee is not required only if the reporting person:  1) has a 
previous statement on file reporting beneficial ownership of more than 
five percent of the class of securities described in Item 1; and 2) has 
filed no amendment subsequent thereto reporting beneficial ownership of five 
percent or less of such class. (See Rule 13d-7)

Note:  When filing this statement, in paper format, six copies of 
this statement, including exhibits, should be filed with the Commission.  
See Rule 13d-1(a) for other parties to whom copies are to be sent.


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CUSIP NO.  717123103                            

                                                        13D


        NAME OF REPORTING PERSON
        S.S. OR I.R.S. NOTIFICATION NO. OF ABOVE PERSON:
1       BEAR, STEARNS & CO. INC.
        IRS #13-3299429

2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*:
                                                              (a) [  ] 
                                                              (b) [  ]
3       SEC USE ONLY

4       SOURCE OF FUNDS*:
        WC, PF
        
5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
               ITEMS 2(d)(e):
                                                                  [ ]
6       CITIZENSHIP OR PLACE OF ORGANIZATION:
        Delaware        
        
                                7       SOLE VOTING POWER:   

                                                0 
        
                                8       SHARED VOTING POWER:            

                                                0                 
        
                                9       SOLE DISPOSITIVE POWER:         

                                                0 
        
                                10      SHARED DISPOSITIVE POWER:

                                                0    
        
11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON:
                                                0

12      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
        SHARES*: 
                                                                  [  ]    

13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11):                     
                                         0.0
        
14      TYPE OF REPORTING PERSON*:
               BD              

                                        See Instructions Before Filling Out!    





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                                        Schedule 13D Amendment No. 1

     This statement constitutes Amendment No. 1 to the statement on Schedule 13D
(the "Schedule 13D") filed with the Securities and Exchange Commission by Bear, 
Stearns & Co. Inc. ("Bear Stearns") with respect to its ownership of the Common
Stock of Pharmaceutical Marketing Services (the "Issuer").  

Item 3:  Source and Amount of Funds or Other Consideration

         Not applicable. 
        

Item 5:  Interest in Securities of the Issuer (as of 05/17/99)

        (a)     The responses of Bear Stearns to Rows (11) through (13) of the
                cover page of this Amendment No. 1 to Schedule 13D are
                incorporated herein by reference.  To the best of Bear Stearns'
                knowledge, none of its executive officers or directors
                beneficially own any Common Stock of the Issuer.

        (b)     The responses of Bear Stearns to Rows (7) through (10) of the
                cover page of this Amendment No. 1 to Schedule 13D are
                incorporated herein by reference.

        (c)     Since the date of its initial filing on Schedule 13D, Bear
                Stearns has effected transactions in the Common Stock of the
                Issuer.  Information concerning transactions in the Common Stock
                effected by Bear Stearns is set forth on Appendix I.

        (d)     Not Applicable.
        
        (e)     On May 17, 1999, Quintiles Transnational.(QTRNC) completed its 
     acquisition of Pharmaceutical Marketing Services (PMRX). According to the 
     terms of the acquisition, Bear Stearns exchanged its holdings of 654,097
     shares of Pharmaceutical Marketing Services for 260,153 shares of Quintiles
    Transnational.  Therefore, Bear Stearns ceased to be the beneficial 
     owner of more than five percent of the Common Stock of the Issuer since
      the date of its original filing.

     

Page 4





Signature:

        After reasonable inquiry and to the best of my knowledge and belief, 
        
I certify that the information set forth in this statement is true, 

complete and correct.


Dated: May 19, 1999                             BEAR, STEARNS & CO. INC.


                                                By:    /s/
                                                Barry Cohen
                                                Senior Managing Director








                                 APPENDIX I
                           BEAR, STEARNS & CO. INC.

                             Pharmaceutical Marketing Services.


                      Trades from 05/17/99 through 05/17/99

                                
                                (Various Firm Accounts)

                        ***** 05/17 *****                           
  557,209- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
    5,721- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC
      400- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC
      400- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
      600- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
    1,000- PHARMACEUTICAL MARKETING        XCH OP              .00 
           SERVICES INC                                            
   12,604- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
    1,400- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
      750- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
      750- PHARMACEUTICAL MARKETING        XCH OP              .00 
           SERVICES INC                                            
    1,400- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
    4,122- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
   19,525- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
   46,816- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                           
    1,400- PHARMACEUTICAL MARKETING        XCH OP              .00
           SERVICES INC                                                         


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