GENERAL NUTRITION COMPANIES INC
PRE 14A, 1996-09-20
FOOD STORES
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<PAGE>   1
                           SCHEDULE 14A INFORMATION

         PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )


Filed by the Registrant /X/

Filed by a Party other than the Registrant / /

Check the appropriate box:


<TABLE>
<S>                                                     <C>
/X/  Preliminary Proxy Statement                        / / Confidential, for Use of the Commission
                                                            Only (as permitted by Rule 14a-6(e)(2))
/ /  Definitive Proxy Statement
/ /  Definitive Additional Materials 
/ /  Solicitin Material Pursuant to Rule 14a-11(c) or Rule 14a-12
</TABLE>

                       GENERAL NUTRITION COMPANIES, INC.
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.

/ /  $500 per each party to the controversy pursuant to Exchange Act Rule 
     14a-6(i)(3).

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

     (2)  Aggregate number of securities to  which transaction applies:

     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

     (4)  Proposed maximum aggregate value of transaction:

     (5)  Total fee paid:

/ /  Fee paid previously with preliminary materials.

/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, 
or the Form or Schedule and the date of its filing.

     (1)  Amount Previously Paid:

     (2)  Form, Schedule or Registration Statement No.:

     (3)  Filing Party:

     (4)  Date Filed:
<PAGE>   2
LOGO
                                                                October 2, 1996
 
Dear General Nutrition Stockholder:
 
     We're taking steps to further build General Nutrition's momentum and to
create additional shareowner value. We want to tie our compensation programs to
enhancing shareowner value even more tightly than in the past. In that regard,
the Board of Directors has adopted the General Nutrition Companies, Inc. 1996
Long Term Incentive Program which provides for a revamping of our compensation
program for senior management and provides for a stock option plan to give a
much larger group of our people a direct economic stake in our shareowners'
success. Shareholder approval of the Long Term Incentive Program is required.
 
     The first step is that the Compensation Committee of the Board of Directors
has established a minimum stockholding requirement for members of senior
management. All officers of the Company must own General Nutrition common stock
equal to one times their annual salary. If the officer's holdings are less than
the minimum requirement then any cash bonuses otherwise paid to him or her shall
be paid instead 50% in cash and 50% in common stock until they meet the
stockholding requirement. This requirement is designed to align the interests of
senior management with those of the stockholders.
 
     In addition, the Long Term Incentive Program establishes a stock purchase
plan which offers directors and senior management, officers, and other key
employees selected by the Compensation Committee the opportunity to purchase
company stock at a discount and to leverage that purchase with a matching loan
financed by the company enabling them to purchase additional shares. This plan
will enable participants to stand alongside shareholders in both risk and
reward. The purchase plan offers participants financial incentives based on
long-term stock performance. This means that the Company's stock must perform
well for all shareowners in order for the purchase plan to pay off for its
participants.
 
     The Long Term Incentive Program also provides a stock option plan for
directors, senior managers, and other key employees selected by the Compensation
Committee of the Board. Fully one-half of the options reserved under the Plan
will not be made available for grant unless the Company's stock price meets
stock appreciation hurdles of twenty percent per year, and once granted, all
options will vest 50% on a daily basis over a four-year period, and 50% of the
options will vest only if the Company's stock price appreciates twenty percent
per year from the date of grant. For directors and employees to gain from these
options, the stock has to meet or exceed these price targets.
 
     Taken together, these actions will motivate aggressive business performance
that will benefit all shareowners.
 
                                          Sincerely,
 
                                          /s/ WILLIAM E. WATTS
                                          William E. Watts
                                          President and
                                          Chief Executive Officer
<PAGE>   3
 
LOGO
 
                       GENERAL NUTRITION COMPANIES, INC.
                                921 PENN AVENUE
                         PITTSBURGH, PENNSYLVANIA 15222
 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                OCTOBER 25, 1996
 
TO ALL STOCKHOLDERS:
 
     A Special Meeting of the Stockholders of GENERAL NUTRITION COMPANIES, INC.,
will be held on Tuesday, October 25, 1996, at 10:00 a.m. at 921 Penn Avenue,
Pittsburgh, Pennsylvania 15222 for the following purposes:
 
     1. To consider and act upon a proposal to approve the General Nutrition
       Companies, Inc. 1996 Long Term Incentive Program, which includes the 1996
       Management and Director Stock Purchase Plan and the 1996 Management and
       Director Stock Option Plan.
 
     2. To consider and act upon any other business which may properly come
       before the meeting.
 
     The Board of Directors has fixed the close of business on September 27,
1995 as the record date for the meeting. All stockholders of record on that date
are entitled to notice of and to vote at the meeting.
 
                                          By Order of the Board of Directors,
 
                                                                        LOGO
                                          /s/ JAMES M. SANDER
                                          James M. Sander
                                          Vice President - Law,
                                          Chief Legal Officer and Secretary
 
Pittsburgh, Pennsylvania
October 2, 1996
 
PLEASE SIGN, DATE, AND RETURN THE ENCLOSED PROXY CARD APPOINTING ROBERT V. DUNN,
EDWIN J. KOZLOWSKI AND LOUIS MANCINI AS YOUR PROXIES, WHETHER OR NOT YOU PLAN TO
ATTEND THE MEETING.
<PAGE>   4
 
                       GENERAL NUTRITION COMPANIES, INC.
 
                                PROXY STATEMENT
 
     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors of GENERAL NUTRITION COMPANIES, INC. (the
"Corporation") for use at the Special Meeting of Stockholders to be held on
October 25, 1996, at the time and place set forth in the notice of the meeting,
and at any adjournments thereof. The approximate date on which this Proxy
Statement and form of proxy are first being sent to stockholders is October 2,
1996.
 
     If the enclosed proxy is properly executed and returned, it will be voted
in the manner directed by the stockholders. If no instructions are specified
with respect to the matter to be acted upon, proxies will be voted in favor
thereof. Any person giving the enclosed form of proxy has the power to revoke it
by voting in person at the meeting, or by giving written notice of revocation to
the Secretary of the Corporation at any time before the proxy is exercised.
 
     The holders of a majority in interest of all Common Stock issued,
outstanding and entitled to vote are required to be present in person or be
represented by proxy at the meeting in order to constitute a quorum for
transaction of business. The affirmative vote of the holders of at least a
majority of the shares of Common Stock present in person or by proxy and
entitled to vote on the matter are required to approve the proposal. Abstentions
are counted as present in determining whether the quorum requirement is
satisfied and have the same effect as a vote against the proposed amendment.
 
     The Corporation will bear the cost of the solicitation. It is expected that
the solicitation will be made primarily by mail, but regular employees or
representatives of the Corporation (none of whom will receive any extra
compensation for their activities) may also solicit proxies by telephone,
telegraph and in person and arrange for brokerage houses and other custodians,
nominees and fiduciaries to send proxies and proxy materials to their principals
at the expense of the Corporation. In addition, the Corporation has retained
Georgeson & Company, Inc., Wall Street Plaza, New York, New York 10005, for a
fee of $10,000, plus incidental and related expenses, to assist in providing
proxy materials to brokers, nominees, fiduciaries and individuals (other than
officers of the Corporation) holding sizable amounts of stock and in soliciting
proxies from them.
 
     The Corporation's principal executive offices are located at 921 Penn
Avenue, Pittsburgh, Pennsylvania 15222, telephone number (412) 288-4600.
 
                       RECORD DATE AND VOTING SECURITIES
 
     Only stockholders of record at the close of business on September 27, 1996,
are entitled to notice of and to vote at the meeting. On that date the
Corporation had outstanding and entitled to vote           shares of Common
Stock, par value $.01 per share. Each outstanding share of the Corporation's
Common Stock entitles the holder to one vote.
 
                                        2
<PAGE>   5
 
            OWNERSHIP OF STOCK BY DIRECTORS, NOMINEES FOR DIRECTOR,
                EXECUTIVE OFFICERS AND CERTAIN BENEFICIAL OWNERS
 
     The following tables sets forth information with respect to the beneficial
ownership of shares of Common Stock of the Company as of September 1, 1996, by
all stockholders of the Company known to be beneficial owners of more than 5% of
such Common Stock, by each director and nominee, by each executive officer named
in the Summary Compensation Table below and by all directors and executive
officers as a group, as determined in accordance with Rule 13d-3(d) under the
Exchange Act:
 
<TABLE>
<CAPTION>
                                                      NUMBER OF SHARES       PERCENTAGE OF VOTING
                                                      OF COMMON STOCK*        STOCK OUTSTANDING*
                                                      ----------------       --------------------
    <S>                                               <C>                    <C>
    FMR Corp.                                             7,749,810(a)               9.56%
      82 Devonshire Street
      Boston, MA 02109-3614
    David Lucas                                              78,521(b)                   *
    Ronald L. Rossetti                                       10,000(c)                   *
    Thomas R. Shepherd                                            0                      *
    W. Harrison Wellford                                     38,000(d)                   *
    Jerry D. Horn                                           139,180(e)                   *
    William E. Watts                                      1,279,489(f)                1.5%
    Louis Mancini                                           163,696(g)                   *
    Edwin J. Kozlowski                                      208,879(h)                   *
    John A. DiCecco                                         158,716(i)                   *
    All Directors and Executive officers                  2,315,925(j)               2.85%
      of the Company as a group (13 persons)
</TABLE>
 
- ---------
 
  * Represents less than 1%.
 
(a) Based on information provided by FMR Corp. on February 14, 1996. Includes
     6,845,510 shares beneficially owned by Fidelity Management & Research
     Company, and 904,300 shares beneficially owned by Fidelity Management Trust
     Company. FMR Corp. has sole voting power with respect to 431,500 shares and
     sole dispositive power with respect to 7,749,810 shares.
 
(b) Includes 8,321 shares of Common Stock which may be deemed to be beneficially
    owned by Mr. Lucas through his wife who is a partner in Harbour Investments
    Ltd. Mr. Lucas disclaims beneficial ownership of such shares. Excludes 6,650
    shares held by 2 trusts for his children. Mr. Lucas disclaims beneficial
    ownership of such shares.
 
(c) Includes 5,000 option shares which Mr. Rossetti has the right to acquire
    within 60 days.
 
(d) Includes 10,000 option shares which Mr. Wellford has the right to acquire
    within 60 days.
 
(e) Includes 29,835 option shares which Mr. Horn has the right to acquire within
     60 days.
 
(f) Includes 702,584 option shares which Mr. Watts has the right to acquire
     within 60 days.
 
(g)  Includes 54,412 option shares which Mr. Mancini has the right to acquire
     within 60 days.
 
(h) Includes 95,504 option shares which Mr. Kozlowski has the right to acquire
     within 60 days.
 
(i) Includes 81,562 option shares which Mr. DiCecco has the right to acquire
    within 60 days.
 
(j)  Includes 1,045,392 option shares which such directors and executive
     officers have the right to acquire within 60 days.
 
                                        3
<PAGE>   6
 
                    INFORMATION CONCERNING THE BOARD OF DIRECTORS
 
     The current members of the Board of Directors of the Company are as
follows: Jerry D. Horn, William E. Watts, David Lucas, Thomas R. Shepherd, W.
Harrison Wellford and Ronald L. Rossetti, Mr. Lucas was elected to the Board of
Directors in July, 1996 to fill the vacancy caused by the resignation of Thomas
H. Lee. Each non-employee director, except for Mr. Rossetti, receives
compensation in the amount of $5,000 for each fiscal quarter and $500 per
meeting for attending meetings of the Board of Directors of the Company.
 
                       COMPENSATION COMMITTEE INTERLOCKS
                           AND INSIDER PARTICIPATION
 
     Messrs. Lee, Shepherd and Wellford served as members of the Compensation
Committee during fiscal 1996. None of the named individuals were officers or
employees of the Company or any of its subsidiaries during fiscal 1996.
 
     The Company was formed by Thomas H. Lee Company ("THL") and certain members
of the Company's senior management to acquire General Nutrition, Incorporated
("GNI") in August 1989 (the "Acquisition"). In connection with the Acquisition,
the Company and THL entered to a five-year management agreement (the "THL
Management Agreement") pursuant to which THL was entitled to receive up to
$600,000 per year for management and other consulting services rendered to the
Company. After the initial five-year term, the THL Management Agreement was
automatically renewable on an annual basis. The THL Management Agreement was
terminated effective as of February 13, 1996. During 1995, GNI paid THL $250,000
pursuant to the THL Management Agreement.
 
         REPORT OF THE COMPENSATION COMMITTEE ON EXECUTIVE COMPENSATION
 
     The Compensation Committee of the Board of Directors (the "Committee")
administers the Company's executive compensation program. The Committee is
composed exclusively of non-employee directors. In its deliberations, the
Committee takes into account the recommendations of appropriate Company
officials.
 
     The goals of the Company's executive compensation program are to:
 
     1. Pay competitively to attract, retain and motivate a highly competent
        executive team;
 
     2. Tie individual total compensation to individual and team performance and
        the success of the Company; and
 
     3. Align executives' financial interests with stockholder value.
 
     The Company's program utilizes a combination of base salary, annual
incentive (bonus) awards based on the achievement of performance objectives and
stock options. In 1993 the Internal Revenue Code was amended to limit the
deduction a public company is permitted for compensation paid in 1994 and
thereafter to the chief executive officer and to the four most highly
compensated executive officers, other than the chief executive officer.
Generally, amounts paid in excess of $1 million to a covered executive, other
than performance-based compensation, cannot be deducted. In order to qualify as
performance-based compensation under the new tax law, certain requirements must
be met, including approval of the performance measures by the stockholders. The
Committee intends to consider ways to maximize deductibility of executive
compensation, while retaining the discretion the Committee considers appropriate
to compensate executive officers at levels commensurate with their
responsibilities and achievements.
 
BASE SALARIES
 
     Base salaries are targeted to be moderate, yet competitive in relation to
salaries commanded by those in similar positions with other companies. In the
course of its deliberations the Committee reviews management recommendations for
executive officers' salaries, and examines data assembled by the Company from
surveys of compensation paid to executives with similar responsibilities in
major U.S. retail companies, including
 
                                        4
<PAGE>   7
 
specialty retailers. Individual salary determinations are based on experience,
levels of responsibility, sustained performance and comparison to peers inside
and outside the Company. The base salaries of Messrs. Horn and Watts are
specified in employment agreements described below entered into in 1989 and
amended in 1990, 1993, 1994 and 1995, which provide for annual adjustments to a
base salary for changes in the cost of living.
 
ANNUAL INCENTIVE AWARDS
 
     Annual incentive awards are designed to reward personal contributions to
the success of the organization. In conjunction with the approval of the
Company's annual operating plan by the President and Chief Executive Officer of
the Company, performance goals are established for individual officers based on
aspects of Company performance related to the particular officers'
responsibilities and in some cases, on individual achievements. These goals are
reviewed and approved by the Committee early in each fiscal year. At the end of
the year, the Committee evaluates actual performance and awards incentive
compensation in the form of cash bonuses (or, in some cases, stock options)
based on the achievement of the performance goals. Incentive awards to the
President and Chief Executive Officer, the Chairman and the other three most
highly compensated executive officers are shown in the "Bonus" column of the
Summary Compensation Table, which follows this report.
 
STOCK OPTIONS
 
     Stock options accomplish the third compensation objective: to align the
interests of executive officers with stockholder value.
 
     The number of stock options granted by the Stock Option Committee is
determined by the recipients' position, grade level and performance during the
previous year, with participants of higher positions and grade levels being
eligible to receive more options than those of lower positions and grade levels.
The determination as to the size of stock option grants to executive officers,
including Mr. Watts, reflect the subjective judgment of the Stock Option
Committee. The participant's right to exercise stock options vests over a period
of years and in some instances such vesting is tied to the achievement of
specified performance objectives.
 
COMPENSATION OF THE CHIEF EXECUTIVE OFFICER
 
     The compensation paid to Mr. Watts as President and Chief Executive Officer
for fiscal year ending February 3, 1996 was based on the salary specified in his
employment contract described below, together with a cash incentive award in the
amount of $300,000 which was made by the Committee in recognition of the
Company's performance in fiscal 1996 and Mr. Watts' contributions to the
Company's success.
 
                                          COMPENSATION COMMITTEE
 
                                          Thomas H. Lee
                                          Thomas R. Shepherd
                                          W. Harrison Wellford
 
                                        5
<PAGE>   8
 
                             EXECUTIVE COMPENSATION
 
                           SUMMARY COMPENSATION TABLE
 
     The following table shows the total amount and long-term compensation of
the Chief Executive Officer and the other four most highly compensated executive
officers of the Company.
 
                              ANNUAL COMPENSATION
 
<TABLE>
<CAPTION>
                                                                                           LONG TERM
                                                                                         COMPENSATION
                                                                                            AWARDS
                                                                                         -------------
                                                                         OTHER              OPTION           ALL OTHER
         NAME AND                                       BONUS            ANNUAL             SHARES         COMPENSATION*
    PRINCIPAL POSITION         YEAR     SALARY ($)      ($)(1)      COMPENSATION($)*      GRANTED(2)          ($)(3)
- ---------------------------    ----     ----------     --------     ----------------     -------------     -------------
<S>                            <C>      <C>            <C>          <C>                  <C>               <C>
William E. Watts               1995      $636,637      $300,000         $  6,373             764,000          $ 9,478
  President & CEO              1994       599,441       200,000           13,563                   0           11,529
                               1993       546,028       250,000            6,434             800,000           11,223
Jerry D. Horn                  1995       351,358             0            6,373              48,000            9,265
  Chairman                     1994       344,645             0            4,401                   0           11,319
                               1993       334,251             0            6,255             114,000           11,053
Louis Mancini                  1995       221,231        55,000            6,373             142,000           10,222
  President of GNC             1994       200,346        35,000            6,358               4,000           11,817
                               1993       181,500       124,481            6,434             100,000            4,789
Edwin J. Kozlowski             1995       202,000        50,000            6,373             102,000            9,766
  Executive Vice President     1994       181,500        37,500            6,358               2,000           11,817
  of GNI                       1993       163,500        50,000            6,434              60,000           12,830
John A. DiCecco                1995       171,423        14,500            6,373              60,000            9,478
  Senior Vice President        1994       156,500        41,236            6,358               2,000           11,529
  of GNI                       1993       145,539       120,596            6,434              60,000           10,022
</TABLE>
 
- ---------
 
  * The above-named Executive Officers received other annual compensation in the
     form of perquisites, the amount of which did not exceed reporting
     thresholds.
 
(1) Incentive compensation is based on performance in the year shown but
    determined and paid the following year. For example, bonuses for 1995 are
    based on performance in 1995 and are measured and paid in 1996.
 
(2) The total number of options held by the persons listed in this table as of
    the close of the fiscal year ended February 3, 1996 is as follows and
    reflects the adjustment in the number of shares and exercise price relating
    to the Company's 2 for 1 stock split on October 17, 1995: Mr. Watts
    1,576,048 shares; Mr. Horn 172,233 shares; Mr. Mancini 221,712 shares; Mr.
    Kozlowski 214,652 shares; and Mr. DiCecco 157,852 shares.
 
(3) Includes amounts received by the persons listed in this table for (a)
    "matching contributions" under the Company's Executive Retirement
    Arrangement for 1995, 1994 and 1993, respectively, in the following amounts:
    Mr. Watts $9,070, $11,121 and $10,815; Mr. Horn $7,465, $9,519 and $9,253;
    Mr. Mancini $9,070, $11,121 and $10,815; Mr. Kozlowski $9,070, $11,121 and
    $12,134; and Mr. DiCecco $9,070, $11,121 and $9,614; and (b) the dollar
    value of life insurance premiums for 1995, 1994 and 1993, respectively, for
    the benefit of the persons listed in this table paid by the Company in the
    following amounts: Mr. Watts $408, $408, $408, Mr. Horn $1,800, $1,800 and
    $1,800; Mr. Mancini $1,152, $696 and $696; Mr. Kozlowski $696, $696 and
    $408; and Mr. DiCecco $408, $408 and $408.
 
OPTIONS GRANTS IN 1995
 
     Information concerning 1995 grants to the President and Chief Executive
Officer and the other four most highly compensated executive officers is
provided below.
 
                                        6
<PAGE>   9
 
                       OPTION GRANTS IN LAST FISCAL YEAR
<TABLE>
<CAPTION>
                                                                                                    POTENTIAL REALIZABLE
                                                                                                          VALUE AT
                                                 INDIVIDUAL GRANTS                                 ASSUMED ANNUAL RATES OF
                      -----------------------------------------------------------------------               STOCK
                                  % OF TOTAL       EXERCISE                                        PRICE APPRECIATION FOR
                      OPTIONS      OPTIONS            OR          MARKET PRICE                         OPTION TERM (2)
                      GRANTED     GRANTED TO      BASE PRICE        AT DATE        EXPIRATION     -------------------------
         NAME         (#)(1)      EMPLOYEES         ($/SH)          OF GRANT          DATE          0% ($)         5% ($)
- -----------------------------     ----------     ------------     ------------     ----------     ----------     ----------
<S>                   <C>         <C>            <C>              <C>              <C>            <C>            <C>
William E. Watts       64,000        82.3%          $ 1.25         $ 21.15625         8/24/05     $1,274,000     $2,125,523
                      700,000        37.4            11.88              11.88         2/27/05              0      5,229,888
Jerry D. Horn          48,000         2.5            11.88              11.88         2/27/05              0        358,621
Louis Mancini           2,000         2.6             1.25             19.375         1/26/05         36,250         60,620
                      140,000         7.5            11.88              11.88         2/27/05              0      1,045,978
Edwin J. Kozlowski      2,000         2.6             1.25             19.375         1/26/05         36,250         60,620
                      100,000         5.3            11.88              11.88         2/27/05              0        747,127
John A. DiCecco        60,000         3.2            11.88              11.88         2/27/05              0        448,276
 
<CAPTION>
 
         NAME             10% ($)
- ----------------------  -----------
<S>                   <C> <C>
William E. Watts        $ 3,431,927
                         13,253,562
Jerry D. Horn               908,816
Louis Mancini                98,008
                          2,650,712
Edwin J. Kozlowski           98,008
                          1,893,366
John A. DiCecco           1,136,020
</TABLE>
 
- ---------
 
(1) These options are fully vested.
 
(2) The dollar amounts under these columns are the result of calculations at
     assumed rates of appreciation of 5% and 10% by the Securities and Exchange
     Commission and, therefore, are not intended to forecast possible future
     appreciation, if any, in the price of the Common Stock. No gain to the
     optionees is possible without an increase in price of the Common Stock,
     which will benefit all shareholders proportionately.
 
           AGGREGATED OPTION EXERCISES AND VALUES AT FISCAL YEAR-END
 
     The following information is furnished for the fiscal year ended February
3, 1996 with respect to the stock options held by the Company's President and
Chief Executive Officer and each of the four other most highly compensated
executive officers of the Company and its subsidiaries.
 
<TABLE>
<CAPTION>
                                                                   NUMBER OF                   VALUE OF UNEXERCISED
                                                            UNEXERCISED OPTIONS AT            IN-THE-MONEY OPTIONS AT
                         SHARES                                FEBRUARY 3, 1996                 FEBRUARY 2, 1996(1)
                       ACQUIRED ON         VALUE         -----------------------------     -----------------------------
         NAME         EXERCISE (#)      REALIZED ($)     EXERCISABLE     UNEXERCISABLE     EXERCISABLE     UNEXERCISABLE
- -----------------------------------     ------------     -----------     -------------     -----------     -------------
<S>                   <C>               <C>              <C>             <C>               <C>             <C>
William E. Watts         290,000         $4,877,050        760,239          815,809        $ 8,106,395      $ 9,480,561
Jerry D. Horn            250,000          3,186,302         33,442          138,791            342,034        2,105,753
Louis Mancini             53,000          1,024,235         41,602          180,110            428,052        1,912,633
Edwin J. Kozlowski        35,957            644,178        104,793          109,859          1,091,463        1,361,438
John A. DiCecco           40,000            738,485         76,918           80,934            911,246        1,150,755
</TABLE>
 
- ---------
 
(1) This amount is the aggregate of the number of options multiplied by the
     difference between the closing price of the Common Stock on the NASDAQ
     National Market on February 2, 1996 ($22 per share), minus the option
     exercise price of $1.25 per share for shares granted under the 1989 and
     1991 stock option plans, and $10.8438 for shares granted under the 1993
     stock option plan.
 
                              EMPLOYMENT AGREEMENT
 
     All officers of the Company, GNI and GNC serve at the discretion of the
Board of Directors. GNI has entered into employment agreements dated as of March
24, 1989 with each of Messrs. Horn and Watts. Mr. Horn's agreement, as amended
provides that he shall serve as the Chairman of the Board of GNI until January
31, 1998 at a base salary of $331,265 per annum (subject to adjustment for
future changes in the cost of living), and shall thereafter be retained by GNI
as a consultant for one year at an annual fee of $100,000, during which year Mr.
Horn shall be prohibited from competing with GNI by engaging in any capacity in
a business substantially similar to GNI's business, soliciting any customer of
GNI on behalf of a competitor or attempting to persuade any employee of GNI to
terminate his or her employment relationship in order to enter into competitive
employment. Mr. Watts' agreement, as amended, provides that he shall serve as
President
 
                                        7
<PAGE>   10
 
and Chief Executive Officer of GNI until February 1, 2000 at a base salary of
$599,835 per annum (subject to adjustment for future changes in the cost of
living) and as part of his compensation Mr. Watts is entitled to personal use of
the Company's airplane for up to 75 hours per year. In addition, Mr. Watts will
receive a lump sum retention payment in the amount of $1.5 million for his
continued services through the term of his employment agreement. Under their
respective employment agreement, each of Messrs. Horn and Watts is required to
maintain the confidentiality of GNI information for two years following the
termination of his employment, and is entitled to certain other benefits and
reimbursement of expenses and to participate in the Company's 1989 Stock Option
Plan and 1995 Stock Option Plan.
 
     Under such employment agreements, each of Messrs. Horn and Watts is
entitled to resign in his sole discretion at any time upon one month's written
notice, but will be entitled to certain severance benefits only if (i) GNI
terminates his employment other than for "cause" prior to the respective dates
set forth above, or (ii) there occurs a material diminution in such executive's
duties or responsibilities at GNI.
 
                                        8
<PAGE>   11
 
                               PERFORMANCE GRAPH
 
     The graph set forth below compares the change in the Company's cumulative
total shareholder return on the Common Stock (as measured by dividing the
difference between the Company's share price at the end and the beginning of the
period indicated by the share price at the beginning of the period indicated)
with the cumulative total return of the NASDAQ Composite Market Index and the
Dow Jones World Industry Groups U.S. Specialty Retailers Index for the period
commencing with the Company's initial public offering on January 21, 1993. The
graph assumes $100 was invested on January 21, 1993 in the Company's Common
Stock and in the indexes and also assumes the reinvestment of dividends.
 
<TABLE>
<CAPTION>
                                  General Nu-                      Dow Jones
      Measurement Period         trition Com-       NASDAQ         U.S. Spe-
    (Fiscal Year Covered)        panies, Inc.      Composite     cialty Retail
<S>                              <C>             <C>             <C>
1/21/93                                    100             100             100
2/5/93                                     142             100             102
2/4/94                                     353             111              89
2/5/95                                     314             110              96
2/3/96                                     550             153              88
</TABLE>
 
     The Board of Directors and its Compensation Committee recognize that the
market price of stock is influenced by many factors, only one of which is
Company performance. The stock price performance shown on the graph is not
necessarily indicative of future price performance.
 
                                        9
<PAGE>   12
 
                        1996 LONG TERM INCENTIVE PROGRAM
 
     There will be presented at the meeting a proposal to approve the Company's
1996 Long Term Incentive Program, which includes the 1996 Management and
Director Stock Purchase Plan (the "1996 Stock Purchase Plan"), and 1996
Management and Director Stock Option Plan (the "1996 Option Plan"). Both plans
were adopted by the Board of Directors on August 22, 1996, subject to
stockholder approval.
 
 THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS APPROVE THE 1996 LONG
  TERM INCENTIVE PROGRAM, INCLUDING THE 1996 STOCK PURCHASE PLAN AND THE 1996
                                  OPTION PLAN.
 
1996 STOCK PURCHASE PLAN
 
     The 1996 Stock Purchase Plan is intended to encourage senior management of
the Company and its affiliates and directors of the Company to own shares of the
Company's stock and thereby to align their interest more closely with the
interests of the other shareholders of the Company, to encourage the highest
level of senior management and director performance, and to provide a financial
incentive that will help attract and retain the most qualified senior management
and directors. Set forth below is a summary of the principal provisions of the
1996 Stock Purchase Plan. Such summary does not purport to be a complete
statement of the plan's terms. A copy of the entire 1996 Stock Purchase Plan is
available from the Secretary of the Company upon request.
 
SHARES SUBJECT TO THE 1996 STOCK PURCHASE PLAN
 
     One million shares of the Common Stock of the Company may be issued
pursuant to the 1996 Stock Purchase Plan. The shares issued pursuant to the 1996
Stock Purchase Plan shall be shares of the Company's authorized but unissued
Common Stock, or shares of Common Stock reacquired by the Company and held in
its treasury. The number of shares issuable under the 1996 Stock Purchase Plan
is subject to appropriate adjustment in the event of a stock split, a
subdivision or consolidation of shares of Common Stock, capital adjustments or
payments of stock dividends or outstanding shares of Common Stock effected
without receipt of consideration by the Company.
 
ADMINISTRATION
 
     The 1996 Stock Purchase Plan shall be administered by the Board of
Directors or by a committee (the "Committee") of not less than two members
appointed by the Board. The Board of Directors, or the Committee if appointed by
the Board, is vested with full authority to make, administer and interpret such
equitable rules and regulations regarding the 1996 Stock Purchase Plan as it may
deem advisable. Determinations by the Board of Directors, or the Committee if
appointed by the Board, as to the interpretation and operation of the 1996 Stock
Purchase Plan shall be final and conclusive.
 
     Subject to stockholder approval, the 1996 Stock Purchase Plan shall
continue in effect through August 22, 2006, provided, however, that the Board of
Directors shall have the right to terminate the 1996 Stock Purchase Plan at any
time. In the event of the expiration of the 1996 Stock Purchase Plan or its
termination, all options then outstanding under the 1996 Stock Purchase Plan
shall automatically be cancelled and the entire amount credited to the account
of each participant thereunder shall be refunded to each such participant. In
addition, the Board of Directors may amend the 1996 Stock Purchase Plan at any
time without the consent of the participants, but no such amendment shall
adversely affect options previously granted under the 1996 Stock Purchase Plan
and no such amendment (without approval by the Company's stockholders) may
increase the total number of shares of Common Stock which may be purchased by
all participants. The termination of the 1996 Stock Purchase Plan is not to be
deemed an action which adversely affects options previously granted under the
1996 Stock Purchase Plan.
 
ELIGIBILITY TO PARTICIPATE
 
     The individuals who are eligible to participate in the 1996 Stock Purchase
Plan are directors, officers and other key employees of the Company and its
subsidiaries. Participants are selected by the Board or the Committee from among
directors, officers and other key employees of the Company and its subsidiaries
who,
 
                                       10
<PAGE>   13
 
in the judgment of the Board or the Committee, have the capacity to contribute
significantly to the long-term performance and growth of the Company.
 
OPERATION OF THE 1996 STOCK PURCHASE PLAN
 
     Under the 1996 Stock Purchase Plan, participants will be permitted to
purchase shares of the Company's Common Stock at a price equal to 80% of the
average of the high and low sale prices of the Company's Common Stock for the
first five trading days of the first three calendar months of each fiscal
quarter. Such purchase shall be effected during the first five trading days of
the Company's fiscal quarter immediately succeeding the quarter used for
purposes of calculating the purchase price. The maximum number of shares which
participants will be permitted to purchase under the 1996 Stock Purchase Plan is
twice their annual compensation or director fees, as the case may be. The
Compensation Committee of the Board established a minimum stockholding
requirement for members fo senior management with the initial guideline set by
the Committee of one times annual salary, which initial guideline would be in
effect for at least two years and thereafter reviewed by the Committee every two
years thereafter. To participate in the 1996 Stock Purchase Plan a Participant
agrees that to the extent that the Participant has not met the minimum
stockholding requirements set forth by the Committee, then incentive
compensation otherwise paid to the employee in cash will be paid instead 50% in
cash and 50% in Common Stock until the minimum stockholding requirement is met.
Such limit shall be periodically adjusted to take account of increases in such
annual salary or director fees.
 
     Participants will be permitted to make sales from time to time of shares of
Common Stock purchased under the 1996 Stock Purchase Plan, provided that no such
sale of shares of Common Stock purchased thereunder will be permitted which
would reduce the total number of shares of Common Stock of the Company owned by
such participant to a market value at the time of such sale less than such
participant's annual salary plus the amount of any loan outstanding to such
participant under the 1996 Stock Purchase Plan (unless the participant has left
the Company or the Board or Committee approves a specific "hardship"
withdrawal).
 
     The Company may extend loans to participants for up to 50% of the amount
necessary to purchase the shares under the 1996 Stock Purchase Plan and the
applicable withholding tax, provided that no participant shall borrow more than
an amount equal to such participant's annual base salary. Such loans may be used
not only for the purchase of shares pursuant to the 1996 Stock Purchase Plan,
but also to defray taxes related to the purchase of such shares under the plan
at a discount from fair market value. Any such loans would bear interest at 6%
per annum, such interest to be payable on a quarterly basis. The loan would be
secured by the stock purchased with the proceeds of the loan and the loan would
be payable in full in the event that the employee should leave the employ of the
Company. The Company will forgive the principal of the loan in the event that
the market price of shares of the Company's Common Stock appreciates by 25% or
more in each of the four years commencing on the date of grant of such loan.
Such appreciation will be deemed to have been achieved if the average of the
trading price of the Company's Common Stock during any consecutive 15 trading
days reaches the level of appreciation required during such year. The loan would
be forgiven at the rate of 25% of the original principal amount thereof in each
year of the four year period commencing on the date the loan was granted in
which the required level of appreciation is achieved. The stock appreciation
hurdles to be met in order for the purchase loan to be forgiven are set forth
below:
 
<TABLE>
<CAPTION>
                               LOAN
             TARGET          BALANCE
YEAR       STOCK PRICE       FORGIVEN
- ----       -----------       --------
<S>        <C>               <C>
 1           $ 19.50          25%
 2           $24.375          25%
 3           $30.468          25%
 4           $38.085          25%
</TABLE>
 
     In the event that the required level of stock appreciation is not met in a
given year, the portion of the loan which would have been forgiven in that year
may be forgiven in a subsequent year during such four year period if in such
subsequent year the required level of appreciation for such subsequent year is
met. The amount
 
                                       11
<PAGE>   14
 
forgiven shall include accrued interest for the quarter in which such
forgiveness occurs. To the extent that such loan is not forgiven, the loan will
be required to be repaid at the earlier of termination of employment or
expiration of the four year period from the date of the loan.
 
                                1996 OPTION PLAN
 
     The 1996 Option Plan is intended to encourage ownership of the Company's
stock by officers and key employees of the Company and its subsidiaries, and
directors of the Company, to induce qualified personnel to enter and remain in
the employ of the Company or its subsidiaries and otherwise to provide
additional incentive for optionees to promote the success of its business. Set
forth below is a summary of the principal provisions of the 1996 Option Plan.
Such summary does not purport to be a complete statement of the plan's terms. A
copy of the entire 1996 Option Plan is available from the Secretary of the
Company upon request.
 
PLAN ADMINISTRATION AND AMENDMENTS
 
     The 1996 Option Plan is administered by the Board of Directors or by a
committee (the "Committee") consisting of two or more members of the Board of
Directors appointed by the Board. The current members of the Committee are:
Thomas R. Shepherd, Chairman and David Lucas.
 
     The Company may terminate the 1996 Option Plan at any time or make such
modifications or amendments as it deems advisable, provided that without the
approval of the holders of at least a majority of the voting stock of the
Company present in person or by proxy at a duly held stockholders' meeting, the
Company may not increase the maximum number of shares for which options may be
granted, change the designation of the class of persons eligible to receive
options under the 1996 Option Plan or change the criteria for the vesting of
options. Further, termination, modification or amendment of the 1996 Option Plan
shall not, without the consent of the optionees, affect such optionee's rights
under an option granted to him or her.
 
     Unless sooner terminated, the 1996 Option Plan shall terminate on August
22, 2006, ten (10) years from the date upon which it was adopted by the Board of
Directors.
 
ELIGIBILITY TO PARTICIPATE
 
     The individuals who are eligible to receive options under the 1996 Option
Plan are directors, officers and key employees of the Company or any subsidiary.
 
     Options granted to eligible individuals may be either non-qualified
options, or incentive stock options within the meaning of Section 422 of the
Internal Revenue Code (the "Code").
 
     The Board or the Committee determines the persons to whom options shall be
granted, the number of shares to be covered by such options and the terms and
vesting schedule for such options, all in conformity with the provisions of the
1996 Option Plan. In determining the eligibility of an individual to be granted
an option and the number of shares to be subject to purchase under such option,
the Board or the Committee takes into account the position and responsibilities
of the individual being considered, his or her present and potential
contributions to the success of the Company or its subsidiaries and such other
factors as the Committee deems relevant.
 
SHARES SUBJECT TO THE 1996 OPTION PLAN
 
     A total of 5,000,000 shares of Common Stock of the Company has been
reserved for issuance under the 1996 Option Plan, subject to adjustment in the
event of stock dividends, stock splits, mergers, consolidations or other
recapitalizations or reorganizations of the Company. If any unexercised options
granted under the 1996 Option Plan lapse or terminate for any reason, the shares
covered thereby may again be optioned thereunder. Of the total shares reserved
for issuance under the 1996 Option Plan, 2,500,000 shares are initially
 
                                       12
<PAGE>   15
 
available for grant thereunder, and 2,500,000 shares will become available for a
grant if the market price per share of the Company's Common Stock reaches the
following levels on or prior to August 22, 2000:
 
<TABLE>
<CAPTION>
                              ADDITIONAL SHARES
                                  BECOMING
         MARKET PRICE           AVAILABLE FOR
          PER SHARE                 GRANT
- -----------------------------------------------
<S>                           <C>
  $18.60                            625,000
  $22.32                            625,000
  $26.78                            625,000
  $32.14                            625,000
                              -----------------
       Total                      2,500,000
</TABLE>
 
     As of August 22, 1996, options to purchase a total of 2,225,000 shares had
been granted, subject to stockholder approval, under the 1996 Option Plan at an
exercise price of $15.50 per share, which was the fair market value at the time
of grant. The maximum number of shares of Common Stock with respect to which an
option or options may be granted to any employee in any one taxable year of the
Company shall not exceed 500,000 shares of Common Stock, taking into account
shares which were the subject of options granted during such taxable year and
subsequently terminated. On September 18, 1996 the closing trading price of the
Company's common stock on the NASDAQ Stock Market was $16.8125 per share.
 
TERMS AND PROVISIONS OF OPTIONS
 
     Of the 2,500,000 shares initially available for the grant of options under
the 1996 Option Plan, 1,250,000 shares are available for grant at a price
determined by the Board or the Committee, which price shall not be less than the
fair market value of the Company's Common Stock at the time of grant. Such
options shall vest on a daily basis over the four (4) years commencing on the
date of grant.
 
     The remaining 1,250,000 shares initially available for grant under the 1996
Option Plan will be granted at exercise prices determined by the Board or the
Committee, which shall not be less than the fair market value of the Company's
Common Stock at the time of grant. Such options shall vest at the rate of 25%
per year over the four year period commencing on the date of grant, provided
that the market price per share of the Company's Common Stock achieves specified
levels of appreciation during such 4 year period. Under the 1996 Option Plan,
such appreciation must equal or exceed 20% in each year commencing with the date
of grant of each option. Notwithstanding any such appreciation, except as set
forth below, no more than 25% of the shares available for issuance under an
option can vest in any one year. If in a given year the market price per share
of the Company's Common Stock fails to achieve the specified level, the shares
which fail to vest in that year may vest in a subsequent year within such four
year period commencing on the date of grant, assuming that the market price per
share of the Company's Common Stock achieves in such subsequent year the level
which was not met in a previous year.
 
     Options with respect to the additional 2,500,000 shares which may become
available for grant under the 1996 Option Plan if the stock appreciation levels
specified above under "Shares Subject to the 1996 Option Plan" are met will be
granted at an exercise price equal to the price per share which was required in
order to make such shares available for grant under the 1996 Option Plan.
Options for the purchase of 50% of the shares which become so available for
grant will vest on a daily basis over the four year period commencing on the
date of grant, with the remaining 50% to vest over the four year period
commencing on the date of grant if the market price per share of the Company's
Common Stock appreciates at the rate of 20% or more in each year of such four
year period. In the event that the required level of stock appreciation is not
met in a given year, the shares which fail to vest in that year may vest in a
subsequent year if the level of stock appreciation which was not met is achieved
in a subsequent year within such four year period.
 
     Notwithstanding the foregoing, if an option whose vesting is dependent upon
the achievement of specified levels of stock price appreciation has not been
fully vested by the close of the four year period commencing on the date of
grant, such option shall be exercisable for a thirty day period commencing with
the close of such four year period and thereafter shall terminate to the extent
not exercised.
 
                                       13
<PAGE>   16
 
     The duration of any option granted under the 1996 Option Plan shall be set
forth in the Option Agreement (the "Agreement"); provided however that no option
granted under the 1996 Option Plan shall have a term in excess of ten years from
the date of grant. Further, no incentive stock option shall be granted to any
employee who owns, immediately prior to the grant of an option, stock
representing more than 10% of the voting power or more than 10% of the value of
all classes of stock of the Company or a parent or a subsidiary, unless the
purchase price for the stock under such option shall be at least 110% of its
fair market value at the time such option is granted and the option, by its
terms, shall not be exercisable more than five years from the date it is
granted. Options are also subject to earlier termination as provided below.
 
     Options shall be exercised in full or in part (however no partial exercise
may be made for less than 10 full shares) by giving written notice to the
Company, signed by the option holder or person exercising the option, stating
the number of shares as to which the option is being exercised, accompanied by
payment of the exercise price in the form of cash or a check payable to the
order of the Company in an amount equal to the exercise price of such options or
(if permitted under the Agreement and the 1996 Option Plan) shares of Common
Stock of the Company which have a fair market value equal in amount to the
exercise price of such options. The Company may not make loans to optionees to
permit them to exercise options.
 
     An option granted to any employee who ceases to be an employee of the
Company or one of its subsidiaries shall terminate on (i) the later of the last
day of the third month after the date such optionee ceases to be such employee
or the third business day after the 1996 Option Plan is approved by the
stockholders or (ii) on the date on which the option expires by its terms,
whichever occurs first. If such termination of employment is as a result of
termination for cause, such option will terminate on the date the optionee
ceases to be such employee. If such termination of employment is because the
optionee has become permanently disabled, such option shall terminate on the
last day of the twelfth month from the date such optionee ceases to be an
employee of the Company or one of its subsidiaries, or on the date on which the
option expires by its terms, whichever occurs first.
 
     An option granted to an optionee who ceases to be an employee of the
Company or one of its subsidiaries shall be exercisable only to the extent that
the right to purchase shares under such option has accrued and is in effect on
the date such optionee ceases to be such employee.
 
     An option granted to a director shall terminate on the last day of the
third month after such director ceases to serve and shall be exercisable only to
the extent that the right to purchase shares under such option shall have
accrued and is in effect on the date such director ceases to serve, provided
however that an option granted to a director who does not stand for reelection
to the Board of Directors upon the expiration of such director's term of office
shall be exercisable as to the full amount of the shares covered by such option,
notwithstanding the provisions of such option concerning vesting.
 
     In the event of the death of any optionee (whether employee or director),
any option granted to such optionee shall terminate on the last day of the
twelfth month from the date of death, or on the date on which the option expires
by its terms, whichever occurs first.
 
     Except as provided in the Agreement, the right of an optionee to exercise
any options shall not be assignable or transferable by such optionee other than
by will or the laws of descent and distribution, and any such option shall be
exercisable during the lifetime of such optionee only by him or her. Any option
granted under the 1996 Option Plan shall be null and void and without effect
upon the bankruptcy of the optionee, or upon any purported assignment, whether
voluntary or by operation of law, pledge, hypothecation or other disposition,
attachment, trustee process or a similar process, whether legal or equitable,
upon such option.
 
RECAPITALIZATION; REORGANIZATION; AND CHANGE IN CONTROL EFFECTS OF 1996
LONG-TERM INCENTIVE PROGRAM
 
     The 1996 Option Plan and 1996 Stock Purchase Plan provides that the number
and kind of shares as to which options may be granted thereunder and as to which
outstanding options then unexercised shall be exercisable shall be adjusted to
prevent dilution in the event of any reorganization, merger, consolidation,
recapitalization, reclassification, stock split-up, a combination of shares or
dividends payable in capital stock. In addition, unless otherwise determined by
the Board or the Committee in its sole discretion, in the case of
 
                                       14
<PAGE>   17
 
any sale or conveyance to another entity of all or substantially all of the
property and assets of the Company or a change of control as defined in the 1996
Option Plan and 1996 Stock Purchase Plan, the purchaser of the Company's assets
or stock may deliver to the optionee the same kind of consideration that is
delivered to the stockholders of the Company as a result of such sale,
conveyance or change in control or the Board or the Committee may cancel all
outstanding options in exchange for consideration in cash or in kind which
consideration shall be equal in value to the value of those shares of stock or
other securities the optionee would have received had the option been exercised
(to the extent then exercisable) and no disposition of the shares acquired upon
such exercise been made prior to such sale, conveyance or change in control,
less the option price therefore.
 
     The Board or the Committee shall also have the right to accelerate the
exercisability of any options, notwithstanding any limitations in the 1996
Option Plan and 1996 Stock Purchase Plan or in the Option Agreement upon such
sale, conveyance or change in control. Change in control is defined in the 1996
Option Plan and 1996 Stock Purchase Plan as having occurred if any person, or
any two or more persons acting as a group, and all affiliates of such person or
persons, shall acquire shares of the Company's then outstanding common stock in
one or more transactions, or series of transactions, such that following such
transaction or transactions, such person or group and affiliates beneficially
own 20% or more of the Company's common stock outstanding.
 
     Upon dissolution or liquidation of the Company, all options granted under
the 1996 Option Plan and 1996 Stock Purchase Plan shall terminate, that each
optionee (if at such time in the employ of or a director of the Company or any
of its subsidiaries) shall have the right, immediately prior to such dissolution
or liquidation, to exercise such option to the extent then exercisable.
 
TAX EFFECTS OF PARTICIPATION IN 1996 LONG TERM INCENTIVE PROGRAM
 
     Options granted under the 1996 Option Plan are intended to be either
incentive stock options, as defined in Section 422 of the Internal Revenue Code
of 1986, as amended (the "Code"), or non-qualified stock options.
 
     Incentive Stock Options.  Except as provided below with respect to the
alternative minimum tax, the optionee will not recognize taxable income upon the
grant or exercise of an incentive stock option. If the optionee holds the shares
received pursuant to the exercise of the option for at least one year after the
date of exercise and for at least two years after the option is granted, the
optionee will recognize long-term capital gain or loss upon the disposition of
the stock measured by the difference between the option exercise price and the
amount received for such shares upon disposition.
 
     In the event that the optionee disposes of the stock prior to the
expiration of the required holding periods (a "disqualifying disposition"), the
optionee generally will realize ordinary income equal to the difference between
the exercise price and the lower of the fair market value of the stock at the
date of the option exercise or the sale price of the stock. The basis in the
stock acquired upon exercise of the option will equal the amount of income
recognized by the optionee plus the option exercise price. Upon eventual
disposition of the stock, the optionee will recognize long-term or short-term
capital gain or loss, depending on the holding period of the stock and the
difference between the amount realized by the optionee upon disposition of the
stock and the optionee's basis in the stock.
 
     For alternative minimum tax purposes, the excess of the fair market value
of stock on the date of the exercise of the incentive stock option over the
exercise price of the option is included in alternative minimum taxable income
for alternative minimum tax purposes. If the alternative minimum tax does apply
to the optionee, an alternative minimum tax credit may reduce the regular tax
upon eventual disposition of the stock.
 
     The Company will not be allowed an income tax deduction upon the grant or
exercise of an incentive stock option. Upon a disqualifying disposition of
shares by the optionee acquired upon exercise of the incentive stock option, the
Company will be allowed a deduction in an amount equal to the ordinary income
recognized by the optionee.
 
                                       15
<PAGE>   18
 
     Under proposed regulations issued by the Internal Revenue Service, the
exercise of an option with previously acquired stock of the Company will be
treated as, in effect, two separate transactions. Pursuant to Section 1036 of
the Code, the first transaction will be a tax-free exchange of the previously
acquired shares for the same number of new shares. The new shares will retain
the basis and, except, as provided below, the holding periods of the previously
acquired shares. The second transaction will be the issuance of additional new
shares having a value equal to the difference between the aggregate fair market
value of all of the new shares being acquired and the aggregate option exercise
price for those shares. Because the exercise of an incentive stock option does
not result in the recognition by the optionee of income, this issuance will also
be tax-free (unless the alternative minimum tax applies, as described above).
The optionee's basis in these additional shares will be zero and the optionee's
holding period for these shares will commence on the date on which the shares
are transferred. For purposes of the one and two-year holding period
requirements which must be met for favorable incentive stock option tax
treatment to apply, the holding periods of previously acquired shares are
disregarded.
 
     Non-Qualified Stock Options.  As in the case of incentive stock options, no
income is recognized by the optionee on the grant of a non-qualified stock
option. On the exercise by an optionee of a non-qualified option, generally the
excess of the fair market value of the stock when the option is exercised over
its cost to the optionee will be (a) taxable to the optionee as ordinary income
and (b) generally deductible for income tax purposes by the Company. The
optionee's tax basis in his stock will equal his cost for the stock plus the
amount of ordinary income the optionee had to recognize with respect to the
non-qualified stock option.
 
     The Internal Revenue Service will treat the exercise of a non-qualified
stock option with already owned stock of the Company as two transactions. First,
there will be a tax-free exchange of the old shares for a like number of shares
under Section 1036 of the Code, with such exchanged shares retaining the basis
and holding periods of the old shares. Second, there will be an issuance of
additional new shares having a value equal to the difference between the fair
market value of all new shares being acquired (including the exchanged shares
and the additional new shares) and the aggregate option price for those shares.
The employee will recognize ordinary income under Section 83 of the Code, in an
amount equal to the fair market value of the additional new shares (i.e., the
spread on the option). The additional new shares will have a basis equal to the
fair market value of the additional new shares.
 
     Accordingly, upon a subsequent disposition of stock acquired upon the
exercise of a non-qualified stock option, the optionee will recognize short-term
or long-term capital gain or loss, depending upon the holding period of the
stock equal to the difference between the amount realized upon disposition of
the stock by the optionee and the optionee's basis in the stock.
 
     For all options, different tax rules may apply if the optionee is subject
to Section 16 of the Securities Exchange Act of 1934.
 
     Options granted to participants under the 1996 Stock Purchase Plan will be
treated under the Code as non-qualified stock options. This forgiveness of loans
made to participants under the 1996 Stock Purchase Plan will be recognized as
ordinary income to the participant at the time and in the amount of such
forgiveness and the Company will receive a corresponding tax deduction.
 
                                       16
<PAGE>   19
 
                               NEW PLAN BENEFITS
 
     It is not possible to state the persons who will receive options under the
Company's 1996 Option Plan or the 1996 Stock Purchase Plan in the future, nor
the amount of options which will be granted thereunder. The following table
provides information with respect to options granted on August 22, 1996 under
the 1996 Option Plan, subject to approval by the stockholders.
 
<TABLE>
<CAPTION>
                                                    1996 OPTION PLAN            1996 STOCK PURCHASE PLAN
                                               ---------------------------     ---------------------------
                                                DOLLAR          NUMBER          DOLLAR          NUMBER
             NAME AND POSITION                 VALUE(1)     OF UNITS(2)(3)     VALUE(1)        OF UNITS
- --------------------------------------------   --------     --------------     --------     --------------
<S>                                            <C>          <C>                <C>          <C>
William E. Watts, President and CEO               --             500,000          --                -0-
Jerry D. Horn, Chairman                           --             100,000          --                -0-
Louis Mancini, President of GNC                   --             200,000          --                -0-
Edwin J. Kozlowski, Executive Vice President
  and Chief Financial Officer                     --             150,000          --                -0-
John A. DiCecco, Senior Vice President of
  GNI                                             --              50,000          --                -0-
Executive Officers as a Group                     --           1,220,000          --                -0-
Directors as a Group (excluding
  Executive Officers)                             --              40,000          --                -0-
Employees as a Group (excluding
  Executive Officers)                             --           1,005,000          --                -0-
</TABLE>
 
- ---------
 
(1) The dollar value of the options is equal to the difference between the
     exercise price of the options granted and the fair market value of the
     Company's Common Stock at the date of exercise.
 
(2) The exercise price per share is $15.50 per share, the mean between the high
     and low sales prices of the Company's Common Stock on the day prior to the
     date of grant.
 
(3) Fifty percent of the shares subject to the options granted to the directors
     executive officers and employees vest in equal daily increments over four
     years, and the vesting of the options to purchase the remaining fifty
     percent of such shares is dependent upon the achievement of the foregoing
     performance objectives over four years. The options have a ten year term;
     but the options which vest on the basis of performance objectives become
     fully vested for 30 days following the expiration of four years from the
     date of grant and thereafter expire if the performance objectives have not
     been met.
 
                DEADLINE FOR SUBMISSION OF STOCKHOLDER PROPOSALS
 
     The Company's next Annual Meeting will be held on June 26, 1997. An
eligible stockholder who desires to have a qualified proposal considered for
inclusion in the proxy statement for that meeting must notify the Secretary of
the terms and content of the proposal no later than January 17, 1997.
 
     The Company's By-Laws outline procedures, including minimum notice
provisions, for stockholder nomination of directors and other stockholder
business to be brought before stockholders at the Annual Meeting. A copy of the
pertinent By-Law Provisions is available on request to James M. Sander,
Secretary, General Nutrition Companies, Inc., 921 Penn Avenue, Pittsburgh,
Pennsylvania 15222.
 
                                 OTHER MATTERS
 
     Management knows of no matters which may properly be and are likely to be
brought before the meeting other than the matter discussed herein. However, if
any other matters properly come before the meeting, the persons named in the
enclosed proxy will vote in accordance with their best judgment.
 
                                       17
<PAGE>   20
 
                                 VOTING PROXIES
 
     The Board of Directors recommends an affirmative vote on the proposal
specified. Proxies will be voted as specified. If signed proxies are returned
without specifying an affirmative or negative vote on any proposal, the shares
represented by such proxies will be voted in favor of the Board of Directors'
recommendations.
 
                                          By Order of the Board of Directors,
 
                                          /s/ JAMES M. SANDER
                                          James M. Sander
                                          Vice President - Law,
                                          Chief Legal Officer and Secretary
 
Pittsburgh, Pennsylvania
October 2, 1996
 
                                       18
<PAGE>   21
                                                                    Appendix 1

                          1996 MANAGEMENT AND DIRECTOR
                               STOCK OPTION PLAN

                       GENERAL NUTRITION COMPANIES, INC.

         1.  Purpose of the Plan.

         This stock option plan (the "Plan") is intended to encourage ownership
of the stock of General Nutrition Companies, Inc. (the "Company") by officers
and key employees of the Company and its subsidiaries, and directors of the
Company, to induce qualified personnel to enter and remain in the employ of the
Company or its subsidiaries and otherwise to provide additional incentive for
optionees to promote the success of its business.

         2.  Stock Subject to the Plan.

         (a) The total number of shares of the authorized but unissued or
Treasury shares of the common stock, $.01 par value, of the Company ("Common
Stock") for which options may be granted under the Plan shall not exceed Five
Million (5,000,000) shares, subject to adjustment as provided in Section 12
hereof.

         (b) Of the total number of shares for which options may be granted
under the Plan, 2,500,000 shares are initially available for grant hereunder
and 2,500,000 will become available for grant hereunder if the market price per
share of the Company's Common Stock reaches the following levels on or prior to
August 22, 2000:

<TABLE>
<CAPTION>
         Market Price              Additional Share Becoming
           Per Share                  Available for Grant
         ------------              -------------------------
            <S>                           <C>
            $18.60                          625,000
            $22.32                          625,000
            $26.78                          625,000
            $32.14                          625,000
                                          ---------
                           TOTAL:         2,500,000
</TABLE>


<PAGE>   22



         (c) If an option granted or assumed hereunder shall expire or
terminate for any reason without having been exercised in full, the unpurchased
shares subject thereto shall again be available for subsequent option grants
under the Plan.

         (d) Stock issuable upon exercise of an option granted under the Plan
may be subject to such restrictions on transfer, repurchase rights or other
restrictions as shall be determined by the Board of Directors.

         3.  Administration of the Plan.

         The Plan shall be administered by the Board of Directors or by a
committee (the "Committee") consisting of two or more members of the Company's
Board of Directors, to whom the Board may (except as provided in Section 5
hereof) delegate its authority hereunder. The decision of the Board or of the
Committee as to all questions of interpretation and application of the Plan
shall be final, binding and conclusive on all persons. The Board or the
Committee shall have the authority to adopt, amend and rescind such rules and
regulations as, in its opinion, may be advisable in the administration of the
Plan. The Board or the Committee may correct any defect or supply any omission
or reconcile any inconsistency in the Plan or in any option agreement granted
hereunder in the manner and to the extent it shall deem expedient to carry the
Plan into effect and shall be the sole and final judge of such expediency. No
Board or Committee member shall be liable for any action or determination made
in good faith.

         If any such Committee is appointed, the Board may from time to time
appoint a member or members of the Committee in substantiation for or in
addition to the member or members then in office and may fill vacancies on the
Committee however caused. The Committee shall choose one of its members as
Chairman and shall hold meetings at such times and places as it shall deem

                                       2


<PAGE>   23



advisable. A majority of the members of the Committee shall constitute a quorum
and any action may be taken by a majority of those present and voting at any
meeting. Any action may also be taken without the necessity of a meeting by a
written instrument signed by a majority of the Committee.

         4.  Type of Options.

         Options granted pursuant to the Plan shall be authorized by action of
the Board or the Committee and may be designated in the sole discretion of the
Board or the Committee as either incentive stock options meeting the
requirements of Section 422 of the Code or non-qualified options which are not
intended to meet the requirements of Section 422 of the Code. Options
designated as incentive stock options that fail to continue to meet the
requirements of Section 422 of the Code shall be redesignated as non-qualified
options automatically without further action by the Board or the Committee on
the date of such failure to continue to meet the requirements of Section 422 of
the Code.

         5.  Eligibility.

         Options designated as incentive stock options may be granted only to
officers and key employees of the Company or of any subsidiary corporation
(herein called "subsidiary" or "subsidiaries"), as defined in Section 424 of
the Code and the Treasury Regulations promulgated thereunder (the
"Regulations").  Options designated as non-qualified options may be granted to
directors of the Company and officers and key employees of the Company or of
any of its subsidiaries.

         Option grants to directors who are not otherwise employees of the
Company or a subsidiary shall be made by the Board of Directors.

                                       3


<PAGE>   24



         In determining the eligibility of an individual to be granted an
option, as well as in determining the number of shares to be optioned to any
individual, the Committee shall take into account the position and
responsibilities of the individual being considered, the nature and value to
the Company or its subsidiaries of his or her service and accomplishments, his
or her present and potential contribution to the success of the Company or its
subsidiaries, and such other factors as the Committee may deem relevant.

         No option designated as an incentive stock option shall be granted to
any optionee of the Company or any subsidiary if such optionee owns,
immediately prior to the grant of an option, stock representing more than 10%
of the voting power or more than 10% of the value of all classes of stock of
the Company or a parent or a subsidiary, unless the purchase price for the
stock under such option shall be at least 110% of its fair market value at the
time such option is granted and the option, by its terms, shall not be
exercisable more than five years from the date it is granted. In determining
the stock ownership under this paragraph, the provisions of Section 424(d) of
the Code shall be controlling. In determining the fair market value under this
paragraph, the provisions of Section 7 hereof shall apply. The maximum number
of shares of Common Stock with respect to which an option or options may be
granted to any optionee in any one taxable year of the Company shall not exceed
500,000 shares of Common Stock, taking into account shares which were the
subject of options granted during such taxable year and subsequently
terminated.

         6.  Option Grants; Option Agreement.

         Of the 2,500,000 shares initially available for the grant of options
hereunder, 1,250,000 shall be available for grant at exercise prices determined
by the Board or the Committee, which prices shall not be less than the fair
market value of the Company's Common Stock at the time of grant. Such options
shall vest on a daily basis over the four years commencing on the date of
grant.

                                       4


<PAGE>   25



         The remaining 1,250,000 shares initially available for grant hereunder
shall be granted at exercise prices determined by the Board or the Committee,
which prices shall not be less than the fair market value of the Company's
Common Stock at the time of grant. Such options shall vest at the rate of 25%
per year over the four year period commencing on the date of grant, provided
that the market price per share of the Company's Common Stock achieves
specified levels of appreciation during such four year period. Such
appreciation must equal or exceed 20% in each year commencing with the date of
grant of each option. Notwithstanding any such appreciation, except as set
forth in the following sentence, no more than 25% of the shares available for
issuance under such option shall vest in any one year. If in a given year the
market price per share of the Company's Common Stock fails to achieve the
specified level, the shares which fail to vest in that year may vest in a
subsequent year within such four year period commencing on the date of grant,
assuming that the market price per share of the Company's Common Stock achieves
in such subsequent year the level which was not met in a previous year.

         Options with respect to the additional 2,500,000 shares which may
become available for grant hereunder pursuant to Section 2(b) hereof shall be
granted at exercise prices equal to the price per share which was required in
order to make such shares available for grant under such Section 2(b). Options
for the purchase of 50% of the shares which become available for amount for
grant pursuant to Section 2(b) hereof shall vest on a daily basis over the four
year period commencing on the date of grant. Options for the purchase of the
remaining 50% of such shares shall vest at the rate of 25% per year over the
four year period commencing on the date of grant if the market price per share
of the Company's Common Stock appreciates at the rate of 20% or more in each
year of such four year period. In the event that the required level of stock
appreciation is not met in a given year,

                                       5


<PAGE>   26



the shares which fail to vest in that year may vest in a subsequent year if the
level of stock appreciation which was not met is achieved in a subsequent year
within such four year period.

         Notwithstanding the foregoing, if an option whose vesting is dependent
upon the achievement of specified levels of stock price appreciation has not
been fully vested by the close of the four year period commencing on the date
of grant, such option shall be exercisable for a 30-day period commencing with
the close of such four year period and thereafter shall terminate to the extent
not exercised.

         Each option shall be evidenced by an option agreement (the
"Agreement") duly executed on behalf of the Company and by the optionee to whom
such option is granted, which Agreement shall comply with and be subject to the
terms and conditions of the Plan. The Agreement may contain such other terms,
provisions and conditions which are not inconsistent with the Plan as may be
determined by the Committee, provided that options designated as incentive
stock options shall meet all of the conditions for incentive stock options as
defined in Section 422 of the Code. No option shall be granted within the
meaning of the Plan and no purported grant of any option shall be effective
until the Agreement shall have been duly executed on behalf of the Company and
the optionee. More than one option may be granted to an individual.

         7.  Option Price.

         The option price or prices of shares of the Company's Common Stock for
options designated as non-qualified stock options shall be as determined by the
Board or the Committee, but, except as provided in Section 6 above, in no event
less than the fair market value of such Common Stock at the time the option is
granted. The option price or prices of shares of the Company's Common Stock for
incentive stock options shall be the fair market value of such Common Stock at
the time

                                       6


<PAGE>   27



the option is granted as determined by the Board or the Committee in accordance
with the Regulations promulgated under Section 422 of the Code.

         If such shares are then listed on any national securities exchange,
the fair market value shall be the mean between the high and low sales prices,
if any, on the largest such exchange on the business day immediately preceding
the date of the grant of the option or, if none, shall be determined by taking
a weighted average of the means between the highest and lowest sales prices on
the nearest date before and the nearest date after the date of grant in
accordance with Treasury Regulations Section 25.2512-2. If the shares are not
then listed on any such exchange, the fair market value of such shares shall be
the mean between the high and low sales prices, if any, as reported in the
National Association of Securities Dealers Automated Quotation System National
Market System ("NASDAQ/NMS") for the business day immediately preceding the
date of the grant of the option, or, if none, shall be determined by taking a
weighted average of the means between the highest and lowest sales on the
nearest date before and the nearest date after the date of grant in accordance
with Treasury Regulations Section 25.2512-2. If the shares are not then either
listed on any such exchange or quoted in NASDAQ/NMS, the fair market value
shall be the mean between the average of the "Bid" and the average of the "Ask"
prices, if any, as reported in the National Daily Quotation Service for the
business day immediately preceding the date of the grant of the option, or, if
none, shall be determined by taking a weighted average of the means between the
highest and lowest sales prices on the nearest date before and the nearest date
after the date of grant in accordance with Treasury Regulations Section
25.2512-2. If the fair market value cannot be determined under the preceding
three sentences, it shall be determined in good faith by the Board or the
Committee.

                                       7


<PAGE>   28



         8.  Manner of Payment; Manner of Exercise.

         (a) Options granted under the Plan may provide for the payment of the
exercise price by delivery of (i) cash or a check payable to the order of the
Company in an amount equal to the exercise price of such options, (ii) shares
of Common Stock of the Company owned by the optionee having a fair market value
equal in amount to the exercise price. Delivery of shares of Common Stock of
the Company owned by such optionee may be made only if such payment does not
result in a charge to earnings for financial accounting purposes as determined
by the Board or the Committee. The fair market value of any shares of the
Company's Common Stock which may be delivered upon exercise of an option shall
be determined by the Board or the Committee in accordance with Section 7
hereof.

         (b) To the extent that the right to purchase shares under an option
has accrued and is in effect, options may be exercised in full at one time or
in part from time to time, by giving written notice, signed by the person or
persons exercising the option, to the Company, stating the number of shares
with respect to which the option is being exercised, accompanied by payment in
full for such shares as provided in subparagraph (a) above. Upon such exercise,
delivery of a certificate for paid-up non-assessable shares shall be made at
the principal office of the Company to the person or persons exercising the
option at such time, during ordinary business hours, after five (5) but not
more than thirty (30) days from the date of receipt of the notice by the
Company, as shall be designated in such notice, or at such time, place and
manner as may be agreed upon by the Company and the person or persons
exercising the option.

                                       8


<PAGE>   29



         9.  Exercise of Options.

         Each option granted under the Plan shall, subject to Section 10(b) and
Section 12 hereof, be exercisable at such time or times and during such period
as shall be set forth in the Agreement; provided, however, that no option
granted under the Plan shall have a term in excess of ten (10) years from the
date of grant.

         To the extent that an option to purchase shares is not exercised by an
optionee when it becomes initially exercisable, it shall not expire but shall
be carried forward and shall be exercisable, on a cumulative basis, until the
expiration of the exercise period. No partial exercise may be made for less
than ten (10) full shares of Common Stock.

         10.  Term of Options; Exercisability.

         (a)  Term.

                  (1) Each option shall expire not more than ten (10) years
from the date of the granting thereof, but shall be subject to earlier
termination as herein provided.

                  (2) Except as otherwise provided in this Section 10, an
option granted to any employee optionee who ceases to be an employee of the
Company or one of its subsidiaries shall terminate on (i) the later of the last
day of the third month after the date such optionee ceases to be a director or
an employee of the Company or one of its subsidiaries or the third business day
after the Plan is approved by the Stockholders under Section 19 hereof or (ii)
on the date on which the option expires by its terms, whichever occurs first.

                  (3) If such termination of employment is as a result of
termination for cause such option will terminate on the date the optionee
ceases to be an employee of the Company or one of its subsidiaries.

                                       9


<PAGE>   30



                  (4) If such termination of employment is because the optionee
has become permanently disabled (within the meaning of Section 22(e)(3) of the
Code), such option shall terminate on the last day of the twelfth month from
the date such optionee ceases to be an employee, or on the date on which the
option expires by its terms, whichever occurs first.

                  (5) An option granted to a director shall terminate on the
last day of the third month after such director ceases to serve as a director.

                  (6) In the event of the death of any optionee (whether
employee or director), any option granted to such optionee shall terminate on
the last day of the twelfth month from the date of death, or on the date on
which the option expires by its terms, whichever occurs first.

         (b)  Exercisability.

                  An option granted to a director or an employee optionee who
ceases to be a director or an employee of the Company or one of its
subsidiaries shall be exercisable only to the extent that the right to purchase
shares under such option has accrued and is in effect on the date such optionee
ceases to be a director or an employee of the Company or one of its
subsidiaries, provided however that an option granted to a director who does
not stand for reelection to the Board of Directors upon the expiration of such
director's term of office shall be exercisable as to the full amount of the
shares covered by such option, notwithstanding the provisions of such option
concerning vesting.

         11.  Options Not Transferrable.

         The right of any optionee to exercise any option granted to him or her
shall not be assignable or transferrable by such optionee otherwise than by
will or the laws of descent and distribution, and any such option shall be
exercisable during the lifetime of such optionee only by him or her. Any option
granted under the Plan shall be null and void and without effect upon the
bankruptcy of the

                                       10


<PAGE>   31



optionee to whom the option is granted, or upon any attempted assignment or
transfer, except as herein provided, including without limitation any purported
assignment, whether voluntary or by operation of law, pledge, hypothecation or
other disposition, attachment, trustee process or similar process, whether
legal or equitable, upon such option. Notwithstanding the foregoing, any option
granted under the Plan (other than an incentive stock option) may provide (if
the Board or the Committee in its sole discretion decides to include such a
provision), that the optionee shall be entitled to make a transfer of all or
any part of such option to members of his immediate family or a trust for the
benefit of such persons, following notice to the Secretary of the Company and
approval by the Board or the Committee in its sole discretion, provided that
(in the case of options granted to persons subject to Section 16 of the
Securities Exchange Act of 1934 at the time of grant), any such provision shall
by its terms be inoperative and no such transfer shall be permitted except when
transfers to members of the optionee's immediate family or a trust for the
benefit of such persons are permissible under the conditions to the
availability of the exemption afforded by Regulation 16b-3 promulgated under
the Securities Exchange Act of 1934.

         12.  Recapitalizations, Reorganizations and the Like.

         (a) In the event that the outstanding shares of the Common Stock of
the Company are changed into or exchanged for a different number or kind of
shares or other securities of the Company or of another corporation by reason
of any reorganization, merger, consolidation, recapitalization,
reclassification, stock split-up, combination of shares, or dividends payable
in capital stock, appropriate adjustment shall be made in the number and kind
of shares as to which options may be granted under the Plan and as to which
outstanding options or portions thereof then unexercised shall be exercisable,
to the end that the proportionate interest of the optionee shall be

                                       11


<PAGE>   32



maintained as before the occurrence of such event; such adjustment in
outstanding options shall be made without change in the total price applicable
to the unexercised portion of such options and with a corresponding adjustment
in the option price per share.

         (b) In addition, unless otherwise determined by the Board or the
Committee in its sole discretion, in the case of any (i) sale or conveyance to
another entity of all or substantially all of the property and assets of the
Company or (ii) a Change in Control (as hereinafter defined) of the Company,
the purchaser(s) of the Company's assets or stock may, in his, her or its
discretion, deliver to the optionee the same kind of consideration that is
delivered to the stockholders of the Company as a result of such sale,
conveyance or Change in Control, or the Board or the Committee may cancel all
outstanding options in exchange for consideration in cash or in kind which
consideration in both cases shall be equal in value to the value of those
shares of stock or other securities the optionee would have received had the
option been exercised (to the extent then exercisable) and no disposition of
the shares acquired upon such exercise been made prior to such sale, conveyance
or Change in Control, less the option price therefor. Upon receipt of such
consideration by the optionee, his or her option shall immediately terminate
and be of no further force and effect. The value of the stock or other
securities the optionee would have received if the option had been exercised
shall be determined in good faith by the Board or the Committee of the Company,
and in the case of shares of the Common Stock of the Company, in accordance
with the provisions of Section 7 hereof. The Board or the Committee shall also
have the power and right to accelerate the exercisability of any options,
notwithstanding any limitations in this Plan or in the Agreement upon such a
sale, conveyance or Change in Control. Upon such acceleration, any options or
portion thereof originally designated as incentive stock options that no longer
qualify as incentive stock options under Section 422 of the Code as a result of
such acceleration shall be redesigned as non-qualified stock options.

                                       12


<PAGE>   33



A "Change in Control" shall be deemed to have occurred if any person, or any
two or more persons acting as a group, and all affiliates of such person or
persons, shall acquire shares of the Company's then outstanding Common Stock of
the Company, in one or more transactions, or series of transactions, such that
following such transaction or transactions, such person or group and affiliates
beneficially own twenty (20%) percent or more of the Company's Common Stock
outstanding.

         (c) Upon dissolution or liquidation of the Company, all options
granted under this Plan shall terminate, but each optionee (if at such time in
the employ of or a director of the Company of any of its subsidiaries) shall
have the right, immediately prior to such dissolution or liquidation, to
exercise his or her option to the extent then exercisable.

         (d) If by reason of a corporate merger, consolidation, acquisition of
property or stock, separation, reorganization, or liquidation, the Board or the
Committee shall authorize the issuance or assumption of a stock option or stock
options in a transaction to which Section 424(a) of the Code applies, then,
notwithstanding any other provision of the Plan, the Committee may grant an
option or options upon such terms and conditions as it may deem appropriate for
the purpose of assumption of the old option, or substitution of a new option
for the old option, in conformity with the provisions of such Section 424(a) of
the Code and the Regulations thereunder, and any such option shall not reduce
the number of shares otherwise available for issuance under the Plan.

         (e) No fraction of a share shall be purchasable or deliverable upon
the exercise of any option, but in the event any adjustment hereunder of the
number of shares covered by the option shall cause such number to include a
fraction of a share, such fraction shall be adjusted to the nearest smaller
whole number of shares.

                                       13


<PAGE>   34



         13.  No Special Employment Rights.

         Nothing contained in the Plan or in any option granted under the Plan
shall confer upon any option holder any right with respect to the continuation
of his or her employment by the Company (or any subsidiary) or interfere in any
way with the right of the Company (or any subsidiary), subject to the terms of
any separate employment agreement to the contrary, at any time to terminate
such employment or to increase or decrease the compensation of the option
holder from the rate in existence at the time of the grant of an option.
Whether an authorized leave of absence, or absence in military or government
service, shall constitute termination of employment shall be determined by the
Board or the Committee at the time.

         14.  Withholding.

         The Company's obligation to deliver shares upon the exercise of any
non-qualified option granted under the Plan shall be subject to the option
holder's satisfaction of all applicable Federal, state and local income,
excise, employment and other tax withholding requirements. The Company and
employee may agree to withhold shares of Common Stock purchased upon exercise
of an option to satisfy the above-mentioned withholding requirements.

         15.  Restrictions on Issue of Shares.

         (a) Notwithstanding the provisions of Section 8, the Company may delay
the issuance of shares covered by the exercise of any option and the delivery
of a certificate for such shares until one of the following conditions shall be
satisfied:

                  (i) The shares with respect to which such option has been
exercised are at the time of the issue of such shares effectively registered or
qualified under applicable Federal and state securities acts now in force or as
hereafter amended; or

                                       14


<PAGE>   35



                  (ii) Counsel for the Company shall have given an opinion,
which opinion shall not be unreasonably conditioned or withheld, that such
shares are exempt from registration and qualification under applicable Federal
and state securities acts now in force or as hereafter amended.

         (b) It is intended that all exercises of options shall be effective,
and the Company shall use its best efforts to bring about compliance with the
above conditions within a reasonable time, except that the Company shall be
under no obligation to qualify shares or to cause a registration statement or a
post-effective amendment to any registration statement to be prepared for the
purpose of covering the issue of shares in respect of which any option may be
exercised, except as otherwise agreed to by the Company in writing.

         16.  Purchase for Investment; Rights of Holder on Subsequent
              Registration.

         Unless the shares to be issued upon exercise of an option granted
under the Plan have been effectively registered under the Securities Act of
1933, as now in force or hereafter amended, the Company shall be under no
obligation to issue any shares covered by any option unless the person who
exercises such option, in whole or in part, shall give a written representation
and undertaking to the Company which is satisfactory in form and scope to
counsel for the Company and upon which, in the opinion of such counsel, the
Company may reasonably rely, that he or she is acquiring the shares issued
pursuant to such exercise of the option for his or her own account as an
investment and not with a view to, or for sale in connection with, the
distribution of any such shares, and that he or she will make no transfer of
the same except in compliance with any rules and regulations in force at the
time of such transfer under the Securities Act of 1933, or any other applicable
law, and that if shares are issued without such registration, a legend to this
effect may be endorsed upon the securities so issued. In the event that the
Company shall, nevertheless, deem it necessary or

                                       15


<PAGE>   36



desirable to register under the Securities Act of 1933 or other applicable
statutes any shares with respect to which an option shall have been exercised,
or to qualify any such shares for exemption from the Securities Act of 1933 or
other applicable statutes, then the Company may take such action and may
require from each optionee such information in writing for use in any
registration statement, supplementary registration statement, prospectus,
preliminary prospectus or offering circular as is reasonably necessary for such
purpose and may require reasonable indemnity to the Company and its officers
and directors and controlling persons from such holder against all losses,
claims, damages and liabilities arising from such use of the information so
furnished and caused by any untrue statement of any material fact therein or
caused by the omission to state a material fact required to be stated therein
or necessary to make the statements therein not misleading in the light of the
circumstances under which they were made.

         17.  Loans.

         The Company may not make loans to optionees to permit them to exercise
options.

         18.  Modification of Outstanding Options.

         The Board or the Committee may authorize the amendment of any
outstanding option with the consent of the optionee when and subject to such
conditions as are deemed to be in the best interest of the Company and in
accordance with the purposes of this Plan.

         19.  Approval of Stockholders.

         The Plan shall be subject to approval by the vote of stockholders
holding at least a majority of the voting stock of the Company present, or
represented, and entitled to vote at a duly held stockholders' meeting, or by
written consent of a majority of all the stockholders, within twelve (12)
months after the adoption of the Plan by the Board of Directors and shall take
effect as of the date

                                       16


<PAGE>   37



of adoption by the Board upon such approval. The Board or the Committee may
grant options under the Plan prior to such approval, but any such option shall
become effective as of the date of grant only upon such approval, and,
accordingly, no such option may be exercisable prior to such approval.

         20.  Termination and Amendment of Plan.

         Unless sooner terminated as herein provided, the Plan shall terminate
ten (10) years from the date upon which the Plan was duly adopted by the Board
of Directors of the Company. The Board of Directors may at any time terminate
the Plan or make such modification or amendment thereof as it deems advisable;
provided, however, that except as provided in Section 20, the Board of
Directors may not, without the approval of the stockholders of the Company
obtained in the manner stated in Section 19, increase the maximum number of
shares for which options may be granted or change the designation of the class
of persons eligible to receive options under the Plan or change the provisions
of Section 6 regarding criteria for vesting of options. The Board or the
Committee may grant options to persons subject to Section 16(b) of the
Securities and Exchange Act of 1934 after an amendment to the Plan by the Board
of Directors requiring stockholder approval under Section 20, but any such
option shall become effective as of the date of grant only upon such approval
and accordingly, no such option may be exercisable prior to such approval.
Termination or any modification or amendment of the Plan shall not, without the
consent of an optionee, affect his or her rights under an option theretofore
granted to him or her.

         21.  Reservation of Stock.

         The Company shall at all times during the term of the Plan reserve and
keep available such number of shares of stock as will be sufficient to satisfy
the requirements of the Plan and shall pay all fees and expenses necessarily
incurred by the Company in connection therewith.

                                       17


<PAGE>   38


         22.  Limitation of Rights in the Option Shares.

         An optionee shall not be deemed for any purpose to be a stockholder of
the Company with respect to any of the options except to the extent that the
option shall have been exercised with respect thereto and, in addition, a
certificate shall have been issued theretofore and delivered to the optionee.

         23.  Notices.

         Any communication or notice required or permitted to be given under
the Plan shall be in writing, and mailed by registered or certified mail or
delivered by hand, if to the Company, to its principal place of business,
attention: President, and, if to an optionee, to the address as appearing on
the records of the Company.

                                       18
<PAGE>   39
                                                                     Appendix 2

                       GENERAL NUTRITION COMPANIES, INC.

                1996 MANAGEMENT AND DIRECTOR STOCK PURCHASE PLAN

1.       Purpose

         The purposes of the plan are to encourage senior management of General
Nutrition Companies, Inc. (the "Company") and its affiliates and directors of
the Company to own shares of the Company's stock and thereby to align their
interests more closely with the interests of the other shareholders of the
Company, to encourage the highest level of senior management and director
performance, and to provide a financial incentive that will help attract and
retain the most qualified senior management and directors.

2.       Definitions

         The following words or terms, when used herein, shall have the
following respective meanings:

         (a)      "Account" means the Management and Director Stock Purchase
                  Account established for a Participant under Section 7
                  hereunder.

         (b)      "Base Market Price" shall mean the average stock price used
                  for establishing the quarterly Purchase Price and determined
                  by calculating the average of the high and low sales prices
                  of the common stock for the first five trading days of each
                  of the three months of the previous calendar quarter. If the
                  shares of Common Stock are listed on any national securities
                  exchange, or traded on the National Association of Securities
                  Dealers Automated Quotation System ("NASDAQ") National Market
                  System, the Base Market Price shall be calculated using the
                  largest such exchange, or if not traded on an exchange, the
                  NASDAQ National Market System. If the

                                       1


<PAGE>   40



                  shares of Common Stock are not then listed on any such
                  exchange or the NASDAQ National Market System, the Base
                  Market Price per share of Common Stock shall be calculated
                  using the mean between the closing "Bid" and the closing
                  "Asked" prices, if any, as reported in the National Daily
                  Quotation Service for such day. If the Base Market Price
                  cannot be determined under the preceding sentences, it shall
                  be determined in good faith by the Board of Directors.

         (c)      "Basic Compensation" shall mean the regular rate of salary or
                  wages in effect immediately prior to a Purchase Period, but
                  shall exclude bonuses, severance or payments of a similar
                  kind, contributions by the applicable employer to benefit
                  plans and benefits paid under such plans, and amounts paid in
                  reimbursement for employee business expenses. For
                  non-employee directors Base Compensation shall mean their
                  annual director fees and meeting attendance fees.

         (d)      "Board of Directors" shall mean the Board of Directors of
                  General Nutrition Companies, Inc.

         (e)      "Code" shall mean the Internal Revenue Code of 1986, as
                  amended.

         (f)      "Committee" shall mean the Compensation Committee of the
                  Board of Directors.

         (g)      "Company" shall mean General Nutrition Companies, Inc., a
                  Delaware Corporation.

         (h)      "Common Stock" shall mean shares of the Company's common
                  stock with a par value of $.01 per share.

         (i)      "Effective Date" shall mean August 22, 1996 (the date upon
                  which the Plan was adopted by the Board of Directors of the
                  Company).

                                       2


<PAGE>   41



         (j)      "Exercise Date" shall mean the last day of a Purchase Period;
                  provided, however, that if such date is not a business day,
                  "Exercise Date" shall mean the immediately preceding business
                  day.

         (k)      "Participant shall mean a director of the Company or an
                  Employee who selected by the Committee to receive benefits
                  under the Plan and who has elected to participate in the Plan
                  under Section 6 hereunder.

         (l)      "Plan" shall mean the 1996 Management and Director Stock
                  Purchase Plan.

         (m)      "Purchase Loan" means an extension of credit to the
                  Participant by the Company evidenced by the Purchase Note and
                  secured by a pledge of the shares of Common Stock purchased
                  by the Participant.

         (n)      "Purchase Note" means a promissory note including the terms
                  set forth in Section 8.

         (o)      "Purchase Price" shall mean 80% of the Base Market Price for
                  the relevant Purchase Period multiplied by the number of
                  shares purchased.

         (p)      Except as provided below, there shall be four quarterly
                  "Purchase Periods" in each full fiscal year during which the
                  Plan is in effect. Such Purchase Period shall commence on the
                  1st business day of each fiscal quarter and end on the 5th
                  business day of each fiscal quarter. For example, the first
                  Purchase Period after adoption of the Plan shall commence on
                  October 14, 1996, and end on October 18, 1996.

3.       Grant of Option to Purchase Shares.

         Each Participant shall be granted an option effective on the first day
of each Purchase Period to Purchase shares of Common Stock. The term of the
option shall be the length of the Purchase Period.

                                       3


<PAGE>   42



4.       Shares.

         There shall be 1,000,000 shares of Common Stock reserved for issuance
to and purchase by Participants under the Plan, subject to adjustment as herein
provided. The shares of Common Stock subject to the Plan shall be either shares
of authorized but unissued Common Stock or shares of Common Stock acquired by
the Company and held as treasury shares. Shares of Common Stock not purchased
under an option terminated pursuant to the provisions of the Plan may again be
subject to options granted under the Plan.

5.       Administration.

         The Plan shall be administered by the Board of Directors or by a
committee (the "Committee") consisting of two or more members of the Company's
Board of Directors, to whom the Board may (except as provided in Section 5
hereof) delegate its authority hereunder. The decision of the Board or of the
Committee as to all questions of interpretation and application of the Plan
shall be final, binding and conclusive on all persons. The Board or the
Committee shall have the authority to adopt, amend and rescind such rules and
regulations as, in its opinion, may be advisable in the administration of the
Plan. The Board or the Committee may correct any defect or supply any omission
or reconcile any inconsistency in the Plan or in any option agreement granted
hereunder in the manner and to the extent it shall deem expedient to carry the
Plan into effect and shall be the sole and final judge of such expediency. No
Board or Committee member shall be liable for any action or determination made
in good faith.

         If any such Committee is appointed, the Board may from time to time
appoint a member or members of the Committee in substantiation for or in
addition to the member or members then in office and may fill vacancies on the
Committee however caused. The Committee shall choose one of its members as
Chairman and shall hold meetings at such times and places as it shall deem

                                       4


<PAGE>   43



advisable. A majority of the members of the Committee shall constitute a quorum
and any action may be taken by a majority of those present and voting at any
meeting. Any action may also be taken without the necessity of a meeting by a
written instrument signed by a majority of the Committee.

6.       Election to Participate.

         (a) Election Process. A Participant may elect to become a Participant
in the Plan for a Purchase Period by completing and filing with James M.
Sander, the Corporate Secretary, a "Stock Purchase Plan Enrollment" form prior
to the first day of the Purchase Period for which the election is made. Such
Stock Purchase Plan Enrollment form shall be in such form as shall be
determined by the Board of Directors or the Committee. The election to
participate shall be effective for the Purchase Period for which it is made.
There is no limit on the number of Purchase Periods for which a Participant may
elect in the Plan, however, the aggregate purchases under the Plan by a
Participant may not exceed two times his/her then current Base Compensation;
provided however that non-officer (below Vice Presidents) and non-directors may
participate only to fifty percent (50%) of their Base Compensation. Options
granted to Participants who have failed to execute a Stock Purchase Plan
Enrollment form or pay the Purchase Price within the time periods prescribed by
the Plan will automatically lapse.

         (b) Minimum Stockholding Requirement. The Compensation Committee of
the Board of Directors established a minimum stockholding requirement for
members of senior management with the initial guideline set by the Committee of
one times annual salary, which initial guideline would be in effect for at
least two years and thereafter reviewed by the Committee every two years
thereafter. To participate in this Plan a Participant agrees that to the extent
that the Participant has not met the minimum stockholding requirements set
forth by the Committee, then incentive

                                       5


<PAGE>   44



compensation otherwise paid to the employee in cash will be paid instead 50% in
cash and 50% in Common Stock until the minimum stockholding requirement is met.
The portion of the individual incentive compensation that is paid in stock will
be reduced to meet the tax withholding obligations pursuant to the applicable
standard tax withholding rate, and the net amount will be converted into an
election to purchase shares of Common Stock under the Plan. A Stock Purchase
Plan Enrollment form will be submitted for the next Purchase Date and the
purchase on the next Exercise Date. This automatic election shall be repeated
for subsequent payments of incentive compensation until the minimum
stockholding requirement is met.

7.       Employee Stock Purchase Account and Payment for Shares.

         (a) An Employee Stock Purchase Account will be established for each
Participant in the Plan for bookkeeping purposes. Prior to the applicable
Exercise Date a Participant who has filed a completed Stock Purchase Plan
Enrollment form must pay to the Company in cash or immediately available funds
the full amount of the Purchase Price multiplied by the applicable number of
shares, together with the applicable withholding taxes amount. Payment of up to
one half of the Purchase Price and withholding tax may be made by delivery of
an approved Purchase Note; provided however, the aggregate amount loaned to the
Participant under this Plan may not exceed at any time one times the
Participant's Base Compensation. However, prior to the purchase of shares in
accordance with Section 9 or withdrawal from or termination of the Plan in
accordance with the provisions hereof, the Company may use for any valid
corporate purpose all amounts deposited under the Plan and credited for
bookkeeping purposes to his Account.

         (b) The Company shall be under no obligation to pay interest on funds
credited to a Participant's Account, whether upon purchase of shares in
accordance with Section 9 or upon distribution in the event of withdrawal from
or termination of the Plan as herein provided.

                                       6


<PAGE>   45



8.       Purchase Loan.

         (a) The Company shall extend a Purchase Loan to a Participant upon the
Exercise Date to match actual cash paid into the Participant's Account for the
applicable Purchase Period and subject to the terms and conditions set forth in
this Section 8. The original principal amount of the Purchase Loan shall be up
to fifty percent (50%) of the Purchase Price of shares purchased on the
Exercise Date plus the standard withholding tax amount, if the Participant
requests such additional loan amount. However, the aggregate amount of the
Purchase Loan outstanding is limited to and may not in any event exceed one
times the Participant's then current Base Compensation. Such Purchase Loan
shall be evidenced by the Purchase Note. The obligations of each Participant
under a Purchase Note shall be unconditional and absolute and, without limiting
the generality of the foregoing, shall not be released, discharged or otherwise
affected by any change in the existence, structure or ownership of the Company,
or any insolvency, bankruptcy, reorganization or other similar proceeding
affecting the Company or its assets or the market value of the Common Stock or
any resulting release or discharge of any obligation of the Company or the
existence of any claim, set-off or other rights which any participant may have
at any time against the Company or any other person, whether in connection with
the Plan or with any unrelated transactions, provided that nothing herein shall
prevent the assertion of any such claim by separate suit or counterclaim.
Notwithstanding anything to the contrary in this Section 8, the Company shall
not be required to make any Purchase Loan to a Participant if the making of
such Purchase Loan will (i) cause the Company to violate any covenant or
similar provision in any indenture, loan agreement or other agreement, or (ii)
violate any applicable federal, state or local law, provided, that the failure
to make such Purchase Loan shall be deemed to revoke the exercise of the
related Purchase Award unless otherwise specified by the Participant.

                                       7


<PAGE>   46



         (b) Security. Payment of the Purchase Note shall be secured by a
pledge of all of the shares of Common Stock acquired by the Participant upon
the Exercise Date to which the Purchase Loan relates. The Participant shall
effect such pledge by delivering to the Company (i) the certificate or
certificates for the shares of Common Stock acquired, accompanied by a duly
executed stock power in blank, (ii) a properly executed stock pledge agreement,
and (iii) such other documents as may be required by the Committee. A
Participant shall always have the right to sell shares of Common Stock acquired
pursuant to the Plan provided that (i) such sales must be made in open-market
transactions or at a price not less than the Market Price on the Trading Day
prior to the date of sale, (ii) the Company shall have a security interest in
the proceeds of such sale to the extent of any outstanding Purchase Loan, and
(iii) the proceeds of any such sale are utilized in the manner to satisfy any
of the applicable prepayment Sections.  Prior to payment in full of the
outstanding balance on the Purchase Note (including accrued and unpaid
interest), no shares of Common Stock pledged to the Company under the stock
pledge agreement shall be released except as made available under Section 10 or
as are made available upon satisfaction of a prepayment requirement.

         (c) Term. The term of the Purchase Loan for any Participant shall
begin on such Participant's Purchase Date and, subject to prepayment as
provided in subsections (e) and (g), have a final maturity date four (4) years
from the date of the Purchase Loan.

         (d) Interest on the principal balance of the Purchase Loan will accrue
annually, in arrears, at six percent (6%). Accrued interest shall be payable on
a quarterly basis.

         (e) Forgiveness of Company Loan. The Company would forgive the
principal of the loan at the rate of 25% per year, pursuant to the schedule set
forth below, if the Company's stock price appreciates by 25% or more in the
years following the purchase. Achievement of the hurdle will be

                                       8


<PAGE>   47



calculated based upon the stock's 15 day trailing trading average stock price
during such year. (If the stock price did not appreciate by the 25% minimum in
any one year, the Participant would get the benefit of a catch up if the stock
price appreciated in the following year to the level required in such following
year or on a cumulative basis over the course of the four-year period, however,
reaching the hurdle, prior to the scheduled year does not accelerate the loan
being forgiven.) For purposes of calculating the yearly period, the twelve month
period following the Exercise Date for the applicable Purchase Period shall be
used. The amount forgiven shall include accrued interest for the applicable
quarter. The schedule for Loan Forgiveness is set forth below:

                         SCHEDULE FOR LOAN FORGIVENESS

<TABLE>
<CAPTION>
                                         TARGET
                      YEAR             STOCK PRICE       LOAN BALANCE FORGIVEN
                      ----             -----------       ---------------------
                       <S>               <C>                    <C>
                       1                 $19.50                  25%
                       2                 $24.375                 25%
                       3                 $30.468                 25%
                       4                 $38.085                 25%
</TABLE>

         (f) Change of Control. Upon a Change of Control prior to any
outstanding balance (including accrued and unpaid interest) of the
Participant's Purchase Loan (subject to any prepayments pursuant to Section 8)
shall be forgiven.

         (g) Optional Prepayments. The Participant may prepay all or any
portion of the Purchase Loan at any time.

         (h) Application of Prepayments. All prepayments made to the Company
pursuant to this Section 8 shall first be applied to pay accrued interest on
the Purchase Loan and then to reduce the principal balance due on the Purchase
Loan.  Any prepayment of the remaining balance of the Purchase Loan shall be
applied to the principal payments due thereon in chronological order of
maturity.

                                       9


<PAGE>   48



         (i) Prepayment Obligations upon Termination of Service. Upon a
termination of service by a Participant ("Termination of Service") from the
Company or any of its affiliates, any outstanding balance on the Purchase Loan
(including any accrued and unpaid interest) shall become due and payable on the
later of (i) the 120th day following such Termination of Service or (ii) the
90th day following the first date on which the participant may sell the Common
Stock purchased under the Plan without incurring liability under the federal
securities laws, including Section 16 of the 1934 Act, (limited, in the case of
Section 16, to liability relating to purchases or sales of Common Stock or any
derivative security occurring prior to the Termination of Service).

         (j) Prepayment Obligations Other than Termination of Service. In the
event a Participant sells shares of Common Stock acquired under the Plan prior
to the earliest of (i) Termination of Service, (ii) a Change of Control or
(iii) Loan Forgiveness, the Participant shall immediately prepay the Purchase
Loan by the full pre-tax amount of the proceeds of such sale of such shares to
the extent the current market value of the balance of shares held in the
Participants Account is less than one times the Participant's then current
Basic Compensation plus the aggregate Purchase Loan Amount. A transfer of a
Participant's shares of Common Stock to a revocable trust as to which the
Participant retains voting and investment power (which powers of revocation,
voting and investment may be shared with the Participant's spouse) or a
transfer to joint ownership with such Participant's spouse shall not be deemed
a sale for purposes of this Section 8, although such shares shall remain
pledged to secure the Purchase Loan and, solely for the purposes of this Plan,
shall be deemed to be owned by the Participant.

                                       10


<PAGE>   49



9.       Purchase of Shares.

         Each Participant in the Plan automatically and without any act on his
part will be deemed to have exercised his option on each Exercise Date to the
extent that the balance then in his Account under the Plan is sufficient to
purchase at the Purchase Price whole shares of the Common Stock subject to his
option. Any balance remaining in the Participant's Account shall be carried
forward and credited for use in the next Purchase Period. If the Employee
chooses not to participate in the next Purchase Period, any balance will be
refunded to him in cash. The Company shall have the right to withhold from the
Participant's regular wages any and all withholding taxes required to be
withheld with respect to any income recognized by the Participant upon the
purchase of shares hereunder, or at the Company's option, require that the
Participant make payment to the Company of an amount necessary to meet such
withholding tax obligations. 

10.      Sales of Stock.

         Sales of stock purchased under the Plan are not permitted until at
least six (6) months after the Exercise Date for the applicable shares.
Thereafter, any such sales are permitted only when the current market value for
the Company's Common Stock held in the Participant's account exceeds the
minimum holding requirement in Section 6 plus any amount outstanding under a
Purchase Loan. The limitation in the previous sentence shall not apply in the
event the Employee has a Termination of Service with his/her applicable company
or in the event a Hardship Withdrawal is granted by the Committee. The Employee
cannot sell any amount of stock which would bring their cumulative holdings to
less than one year's salary plus the amount of purchase loan outstanding,
unless the employee left the Company or the Committee of the Board of
Director's approved a specific "hardship" withdrawal.

                                       11


<PAGE>   50



11.      Withdrawal.

         A Participant who has elected to purchase shares of Common Stock may
cancel his election by written notice of cancellation delivered to the
Corporate Secretary's office ("Cancellation"), but any such notice of
Cancellation must be so delivered not later than one (1) business day before
the relevant Exercise Date.

         A Participant will receive in cash, as soon as practicable after
delivery of the Notice of Cancellation, the amount of cash credited to his
Account during the Purchase Period. Any Participant who so withdrawals from the
Plan may again become a Participant on subsequent Purchase Dates.

         Upon dissolution or liquidation of the Company or a merger or
consolidation in which the Company is not the surviving entity every option
outstanding hereunder shall terminate, in which event each Participant shall be
refunded the amount of the cash then in his Account. 12. Hardship Withdrawal.
In the event the Participant suffers a financial hardship, the Committee may,
if it deems advisable in its sole and absolute discretion, authorize on behalf
of the Participant as a hardship withdrawal a sale of Common Stock from a
Participant's Account below the minimum stockholding requirement (the "Hardship
Withdrawal"), in any portion of the Participant's Account up to, but not in
excess of, the amount needed to cover the hardship, and shares sufficient to
cover the outstanding balance on any Purchase Loan must remain in the
Participant's Account. Financial Hardship shall mean dire financial need of the
Participant caused by temporary or permanent disability or incapacity, medical
expenses, educational expenses, for the Participant or his or her dependents,
purchase of a principal residence, prevention of eviction from the
Participant's principal residence, or a material reduction in family income for
which no other resources are reasonably available.

                                       12


<PAGE>   51



13.      Issuance of Stock and Sales of Stock.

         The shares of Common Stock purchased by a Participant shall, for all
purposes, be deemed to have been issued and sold at the close of business on
the Exercise Date. Prior to that date none of the rights or privileges of a
stockholder of the Company, including the right to vote or receive dividends,
shall exist with respect to such shares.

         Within a reasonable time after the Exercise Date, the Company shall
issue and allocate to the account of the Participant the number of shares of
Common Stock purchased by a Participant for the Purchase Period in book entry
form (uncertificated shares), together with a statement setting forth the
number of shares so purchased; which account shall be registered either in the
Participant's name, jointly in the names of the Participant and his spouse, or
otherwise as the participant shall designate in his Stock Purchase Plan
Enrollment form. Such designation may be changed at any time by filing notice
thereof with the Corporate Secretary.

         At any time shares held in a Participant's Account becomes available
for sale by the Participant under the terms of this Plan, a Participant may
request a withdrawal of all or a portion of the shares then available for sale
and, standing in the Participant's name under the Plan. The request must be
made by written notice to the Corporate Secretary or as may be required by the
Committee. The minimum partial withdrawal is 10 shares of Common Stock.
Provided, however, that Hardship Withdrawals approved by the Compensation
Committee may be permitted.

14.       Recapitalizations, Reorganizations and the Like.

         (a) In the event that the outstanding shares of the Common Stock of
the Company are changed into or exchanged for a different number or kind of
shares or other securities of the Company or of another corporation by reason
of any reorganization, merger, consolidation, recapitalization,
reclassification, stock split-up, combination of shares, or dividends payable
in

                                       13


<PAGE>   52



capital stock, appropriate adjustment shall be made in the number and kind of
shares as to which options may be granted under the Plan and as to which
outstanding options or portions thereof then unexercised shall be exercisable,
to the end that the proportionate interest of the optionee shall be maintained
as before the occurrence of such event; such adjustment in outstanding options
shall be made without change in the total price applicable to the unexercised
portion of such options and with a corresponding adjustment in the option price
per share.

         (b) In addition, unless otherwise determined by the Board or the
Committee in its sole discretion, in the case of any (i) sale or conveyance to
another entity of all or substantially all of the property and assets of the
Company or (ii) a Change in Control (as hereinafter defined) of the Company,
the purchaser(s) of the Company's assets or stock may, in his, her or its
discretion, deliver to the optionee the same kind of consideration that is
delivered to the stockholders of the Company as a result of such sale,
conveyance or Change in Control, or the Board or the Committee may cancel all
outstanding options in exchange for consideration in cash or in kind which
consideration in both cases shall be equal in value to the value of those
shares of stock or other securities the optionee would have received had the
option been exercised (to the extent then exercisable) and no disposition of
the shares acquired upon such exercise been made prior to such sale, conveyance
or Change in Control, less the option price therefor. Upon receipt of such
consideration by the optionee, his or her option shall immediately terminate
and be of no further force and effect. The value of the stock or other
securities the optionee would have received if the option had been exercised
shall be determined in good faith by the Board or the Committee of the Company.
A "Change in Control" shall be deemed to have occurred if any person, or any
two or more persons acting as a group, and all affiliates of such person or
persons, shall acquire shares of the Company's then outstanding Common Stock of
the Company, in one or more transactions, or series of transactions, such that

                                       14


<PAGE>   53



following such transaction or transactions, such person or group and affiliates
beneficially own twenty (20%) percent or more of the Company's Common Stock
outstanding.

         (c) Upon dissolution or liquidation of the Company, all options
granted under this Plan shall terminate, but each optionee (if at such time in
the employ of or a director of the Company of any of its subsidiaries) shall
have the right, immediately prior to such dissolution or liquidation, to
exercise his or her option to the extent then exercisable.

         (d) If by reason of a corporate merger, consolidation, acquisition of
property or stock, separation, reorganization, or liquidation, the Board or the
Committee shall authorize the issuance or assumption of a stock option or stock
options in a transaction to which Section 424(a) of the Code applies, then,
notwithstanding any other provision of the Plan, the Committee may grant an
option or options upon such terms and conditions as it may deem appropriate for
the purpose of assumption of the old option, or substitution of a new option
for the old option, in conformity with the provisions of such Section 424(a) of
the Code and the Regulations thereunder, and any such option shall not reduce
the number of shares otherwise available for issuance under the Plan.

15.      Termination of Employment.

         (a) Upon a Participant's termination of employment for any reason,
other than death, the entire balance credited to his Account shall be
automatically refunded and any shares in excess of the aggregate Purchase Loan
balance shall be released to the Participant.

         (b) Upon the death of a Participant, the entire balance in the
deceased Participant's Account shall be paid in cash to the Participant's
designated beneficiary, if any, under a group insurance plan of the Company
covering such employee, or otherwise to his estate and any shares in excess of
the loan balance released, as well.

                                       15


<PAGE>   54



16.      Rights Not Transferable.

         The right to purchase shares of Common Stock under this Plan is
exercisable only by the Participant during his lifetime and is not transferable
by him. If a Participant attempts to transfer his right to purchase shares
under the Plan, he shall be deemed to have requested withdrawal from the Plan
and the provisions of Section 9 hereof shall apply with respect to such
Participant.

17.      No Guarantee of Continued Employment.

         Granting of an option under this Plan shall imply no right of
continued employment with the Company for any Participant.

18.      Notice.

         Any notice which a Participant files pursuant to this Plan shall be in
writing and shall be delivered personally or by mail addressed to General
Nutrition Companies, Inc., 921 Penn Avenue, Pittsburgh, Pennsylvania 15222,
Attention James Sander, Corporate Secretary. Any notice to a Participant shall
be conspicuously posted in the Company's principal office or shall be mailed
addressed to the Participant at the address designated in the Stock Purchase
Plan Enrollment Form or in a subsequent writing. 

19.      Government Approvals or Consents.

         This Plan and any offering and sales to Participants under it are
subject to any governmental approvals or consents that may be or become
applicable in connection therewith. Subject to the provisions of Section 20,
the Board of Directors for the Company may make such changes in the Plan and
include such terms in any offering under this Plan as may be necessary or
desirable, in the opinion of counsel, to comply with the rules or regulations
of any governmental authority, or to be eligible for tax benefits under the
Code or the laws of any state.

                                       16


<PAGE>   55


20.      Amendment of the Plan

         The Board of Directors may, without the consent of the Participants,
amend the Plan at any time, provided that no such action shall adversely affect
options theretofore granted hereunder, and provided that no such action by the
Board of Directors without approval of the Company's stockholders may: increase
the total number of shares of Common Stock which may be purchased by all
Participants.

         For purposes of this Section 19, termination of the Plan by the Board
of Directors pursuant to Section 20 shall not be deemed to be an action which
adversely affects options theretofore granted hereunder.

21.      Term of the Plan

         The Plan shall become effective on the Effective Date, provided that
it is approved within twelve months after adoption by the Board of Directors at
a duly-held stockholder's meeting by stockholders of the Company holding a
majority of the Company's voting stock. The Plan shall continue in effect
through August 22, 2006, provided, however, that the Board of Directors shall
have the right to terminate the Plan at any time. In the event of the
expiration of the Plan or its termination, all options then outstanding under
the Plan shall automatically be canceled and the entire amount credited to the
Account of each Participant hereunder shall be refunded to each such
Participant.

                                       17
<PAGE>   56
REVOCABLE PROXY   


                       GENERAL NUTRITION COMPANIES, INC.
 
          This Proxy is Solicited on Behalf of the Board of Directors
                 To General Nutrition Companies, Inc., Trustee
 
       As a participant in the General Nutrition Companies, Inc. 1993
     Employee Stock Purchase Plan (the "Stock Purchase Plan"), I hereby
     instruct you to vote the shares of Common Stock, par value $.01 per
     share ("Common Stock"), of General Nutrition Companies, Inc. (the
     "Company") allocated to my Stock Purchase Plan account at the Special
     Meeting of Stockholders of the Company to be held at the Company's
     headquarters 921 Penn Avenue, Pittsburgh, Pennsylvania on October 25,
     1996 at 10:00 a.m. Eastern Daylight Time, and at any adjournments of
     said Annual Meeting, (a) in accordance with the following direction
     and (b) to grant a proxy to the proxies nominated by the Company's
     Board of Directors authorizing them to vote in their discretion upon
     such other matters as may properly come before the meeting. The
     undersigned hereby acknowledges receipt of the Notice of Special
     Meeting and the Proxy Statement dated October 2, 1996 and instructs its
     attorneys and proxies to vote as set forth on this Proxy. The
     undersigned plan participant may revoke this proxy at any time before
     it is voted by delivering to the Secretary of the Company either a
     written revocation of the proxy or a duly executed proxy bearing a
     later date, or by appearing at the Annual Meeting and voting in
     person.
 
<TABLE>
    <S>  <C>
     The Board of Directors recommends a vote FOR the following proposal:

     1.   To consider and act upon a proposal to approve the General Nutrition Companies, Inc. 1996 Long Term Incentive
          Program, which includes the 1996 Management and Director Stock Purchase Plan and the 1996 Management and
          Director Stock Option Plan.

          / / FOR   / / AGAINST   / / ABSTAIN
</TABLE>
 
             (Continued and to be signed and dated on reverse side)


     2.   In their discretion, the proxies are authorized to vote upon such 
          other business as may properly come before the meeting.

       The shares represented by this Proxy will be voted as specified. IF
     NO CHOICE IS SPECIFIED, THE PROXY WILL BE VOTED IN FAVOR OF PROPOSAL
     NO. 1, AND IN THE DISCRETION OF THE PROXIES AS TO OTHER MATTERS.
     HOWEVER, THIS PROXY CARD MUST BE PROPERLY COMPLETED, SIGNED, DATED AND
     RETURNED TO THE COMPANY IN ORDER TO HAVE YOUR SHARES VOTED. IF YOU DO NOT 
     RETURN THIS CARD, YOUR SHARES WILL NOT BE REPRESENTED UNLESS YOU ATTEND 
     THE MEETING AND VOTE IN PERSON.

     When signing as attorney, executor, administrator, trustee, guardian, 
     custodian, or the like, give title as such, if the signer is a 
     corporation, sign in the corporate name by a duly authorized officer.


                                Dated                                  , 1996
                                     ----------------------------------

                                Signature
                                         ------------------------------

                                Signature
                                         ------------------------------
                                                (if held jointly)
<PAGE>   57
PROXY   


                       GENERAL NUTRITION COMPANIES, INC.

                        Special Meeting of Stockholders
                                October 25, 1996

       The undersigned hereby appoints Robert V. Dunn, Edwin J. Kozlowski and
     Louis Mancini, and each of them, with full power of substitution, proxies
     to represent the undersigned at a Special Meeting of Stockholders of
     GENERAL NUTRITION COMPANIES, INC., to be held October 25, 1996 at 10:00
     a.m. at Penn Avenue, Pittsburgh, Pennsylvania 15222, and at any adjournment
     or adjournments thereof, to vote in the name and place of the undersigned,
     with all powers which the undersigned would posses if personally present,
     all of the shares of GENERAL NUTRITION COMPANIES, INC. standing in the name
     of the undersigned upon such business as may properly come before the
     meeting, including the following:


 
<TABLE>
    <S>  <C>                                                       
     The Board of Directors recommends a vote FOR the following proposal:

     1.   To consider and act upon a proposal to approve the General Nutrition Companies, Inc. 1996 Long Term Incentive
          Program, which includes the 1996 Management and Director Stock Purchase Plan and the 1996 Management and
          Director Stock Option Plan.

          / / FOR   / / AGAINST   / / ABSTAIN
 
     2.   In their discretion, the proxies are authorized to vote upon other
          business as may properly come before the meeting.

</TABLE>

             (Continued and to be signed and dated on reverse side)


       THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS. THE BOARD 
     RECOMMENDS AN AFFIRMATIVE VOTE ON THE PROPOSAL SPECIFIED. SHARES WILL BE 
     VOTED AS SPECIFIED. IF NO SPECIFICATION IS MADE, THE SHARES REPRESENTED 
     WILL BE VOTED FOR PROPOSAL 1.


     Please sign exactly as your name(s) appear on the Proxy. When shares are 
     held by joint tenants, both should sign. When signing as attorney, 
     executor, administrator, trustee or guardian, please give full title as 
     such. If a corporation, please sign in full corporate name by President 
     or other authorized officer. If a partnership, please sign in partnership 
     name by authorized person.


                                Dated                                  , 1996
                                     ----------------------------------

                                Signature
                                         ------------------------------

                                Signature
                                         ------------------------------


      Please date and sign this proxy in the space provided and return it in 
      the enclosed envelope, whether or not you expect to attend the meeting 
      in person.


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