MARKET AMERICA INC
10-Q, EX-27, 2000-12-15
BUSINESS SERVICES, NEC
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<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted from the
Statement of Financial Position at October 31, 2000 and the Statement of
Operations for the six-month period ended October 31, 2000 and is included in
its entirety by reference to such financial statements.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                            APR-30-2001
<PERIOD-START>                               MAY-01-2000
<PERIOD-END>                                 OCT-31-2000
<CASH>                                        38,073,563
<SECURITIES>                                  16,286,220
<RECEIVABLES>                                    382,960
<ALLOWANCES>                                           0
<INVENTORY>                                    2,790,324
<CURRENT-ASSETS>                              58,318,192
<PP&E>                                        13,259,023
<DEPRECIATION>                                 1,358,402
<TOTAL-ASSETS>                                75,740,207
<CURRENT-LIABILITIES>                          8,802,821
<BONDS>                                                0
                                  0
                                            0
<COMMON>                                             194
<OTHER-SE>                                    64,941,587
<TOTAL-LIABILITY-AND-EQUITY>                  75,740,207
<SALES>                                       68,851,764
<TOTAL-REVENUES>                              68,851,764
<CGS>                                         18,119,659
<TOTAL-COSTS>                                 18,119,659
<OTHER-EXPENSES>                              38,294,611
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                52,269
<INCOME-PRETAX>                               14,304,588
<INCOME-TAX>                                   5,322,317
<INCOME-CONTINUING>                           12,437,494
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                   8,982,271
<EPS-BASIC>                                         0.46
<EPS-DILUTED>                                       0.46


</TABLE>


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