MARKET AMERICA INC
10-K405, EX-27, 2000-07-28
BUSINESS SERVICES, NEC
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<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     This schedule contains summary financial information extracted from the
Balance Sheet at April 30, 2000 and the Statement of Income for the year ended
April 30, 2000 and is in its entirety by reference to such financial statements.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          APR-30-2000
<PERIOD-START>                             MAY-01-1999
<PERIOD-END>                               APR-30-2000
<CASH>                                      43,870,755
<SECURITIES>                                 9,299,820
<RECEIVABLES>                                  432,936
<ALLOWANCES>                                         0
<INVENTORY>                                  2,430,734
<CURRENT-ASSETS>                            56,589,526
<PP&E>                                      10,349,331
<DEPRECIATION>                               1,093,028
<TOTAL-ASSETS>                              69,765,464
<CURRENT-LIABILITIES>                       12,731,098
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           195
<OTHER-SE>                                  56,278,957
<TOTAL-LIABILITY-AND-EQUITY>                69,765,464
<SALES>                                    135,965,263
<TOTAL-REVENUES>                           135,965,263
<CGS>                                       33,913,335
<TOTAL-COSTS>                               33,913,335
<OTHER-EXPENSES>                            76,157,220
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             157,100
<INCOME-PRETAX>                             28,846,046
<INCOME-TAX>                                11,055,124
<INCOME-CONTINUING>                         17,790,922
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                17,790,922
<EPS-BASIC>                                       0.89
<EPS-DILUTED>                                     0.89



</TABLE>


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