UTOPIA MARKETING INC
PRE 14A, 1999-01-20
FOOTWEAR, (NO RUBBER)
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                     SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
  
                              ------------------
                           SCHEDULE 14A INFORMATION
                              ------------------

               Proxy Statement Pursuant to Section 14(a) of the
                       Securities Exchange Act of 1934

Filed by the Registrant  [X]

Filed by a Party other than the Registrant  [ ]

Check the appropriate box:

[X]     Preliminary Proxy Statement
[ ]     Confidential, for Use of the Commission Only (as permitted by Rule 
        14a-6(e)(2))
[ ]     Definitive Proxy Statement 
[ ]     Definitive Additional Materials
[ ]     Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                           UTOPIA MARKETING, INC.
                        (FORMERLY SAM & LIBBY, INC.)
               (Name of Registrant as Specified In Its Charter)

                           UTOPIA MARKETING, INC.
                 (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[ ]     No fee required
[X]     Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 
        0-11.  

     (1)     Title of each class of securities to which transaction applies:
             Common Stock
     (2)     Aggregate number of securities to which transaction applies:
     (3)     Per unit price or other underlying value of transaction computed
             pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
             the filing fee is calculated and state how it was determined):
     (4)     Proposed maximum aggregate value of transaction: 1,806,314
     (5)     Total fee paid: $362

[ ]     Fee paid previously with preliminary materials.

[ ]     Check box if any part of the fee is offset as provided by Exchange Act
        Rule 0-11(a)(2) and identify the filing for which the offsetting fee
        was paid previously. Identify the previous filing by registration
        statement number, or the Form or Schedule and the date of its filing.

     (1) Amount Previously Paid:
     (2) Form, Schedule or Registration Statement No.:
     (3) Filing Party:
     (4) Date Filed:


<PAGE>

                       [Utopia Marketing, Inc. Letterhead]

                                ________ __, 1999

Dear Shareholder:

     The Company will hold a special meeting of shareholders on ________ __, 
1999 to consider and vote on a proposal to liquidate all of the assets of the 
Company, satisfy all known Company obligations and liabilities, and distribute 
the remaining cash pro-rata to the shareholders.  The members of the Board of 
Directors have unanimously approved the liquidation proposal.  The Board 
unanimously recommends that you vote FOR the liquidation proposal.

     Under the liquidation proposal, the Board of Directors will file Articles 
of Dissolution for the Company with the Florida Secretary of State, wind-up 
the Company's affairs, pay from Company funds all Company liabilities, and 
distribute all Company assets in one or more distributions to the Company's 
shareholders.  The first distribution is estimated to be made on or about 
_____________ __, 1999 and is expected to be approximately all of the funds 
available for distribution to the Company's shareholders after payment of 
Company obligations and liabilities.  If additional Company funds are 
available for distribution, the Company will make a second or final 
distribution at the end of 1999.

     The pre-tax aggregate amount of cash estimated to be available for 
distribution to the Company's shareholders is $1,806,314, which, based on the 
number of shares of Company common stock outstanding on January 13, 1999, is 
approximately $.13 per share.

     The meeting will begin promptly at 10:00 a.m. local time at 301 Clematis 
Street, Suite 205, West Palm Beach, FL  33401.  The only business on the 
agenda is the liquidation proposal.  The official Notice of Special Meeting, 
Proxy Statement and form of proxy are included with this letter.  

     The liquidation proposal will be approved only if shareholders holding a 
majority of the shares of the Company's common stock vote in favor of the 
liquidation.  The vote of every shareholder is particularly important for this 
special meeting.  Mailing your completed proxy will not prevent you from 
voting in person at the meeting if you elect to do so.  

     Please sign, date and promptly mail your proxy.  Your cooperation is 
greatly appreciated.

               Sincerely, 


               _______________________________________        
               Samuel L. Edelman
               Chairman of the Board of Directors,
               Chief Executive Officer


<PAGE>


                           UTOPIA MARKETING, INC.
                      301 Clematis Street, Suite 205
                      West Palm Beach, Florida 33401

                 NOTICE OF SPECIAL MEETING OF SHAREHOLDERS
                      TO BE HELD ON ________ __, 1999

          A Special Meeting of Shareholders (the "Special Meeting") of Utopia 
Marketing, Inc., a Florida corporation (the "Company"), will be held on 
________ __, 1999 at 10:00 a.m., local time, at 301 Clematis Street, Suite 
205, West Palm Beach, FL  33401 for purpose of:

     1.     adopting a plan to liquidate the Company and distribute its assets 
to Company shareholders (the "Liquidation Proposal"); and

     2.     transacting such other business as may properly come before the 
Special Meeting and any and all adjournments and postponements thereof. 

     The Liquidation Proposal provides that the Company will be dissolved and 
that the Board of Directors will convert all or substantially all of the 
assets of the Company into cash, wind-up the Company's affairs, pay or 
adequately provide for the payment of all Company obligations and liabilities, 
and distribute pro-rata to or for the benefit of Company shareholders, in one 
more distributions, all of the Company's remaining cash.  The Liquidation 
Proposal will be approved only if shareholders holding a majority of the 
shares of the Company's common stock vote in favor of adopting the Liquidation 
Proposal.

     The close of business on the date before the mailing of this Proxy 
Statement and Proxy, which is anticipated to be on _______ __, 1999, is the 
record date for the determination of shareholders entitled to notice of and to 
vote at the Special Meeting and any adjournment or postponement thereof.  The 
enclosed proxy is solicited by the Board of Directors of the Company.  
Reference is made to the accompanying Proxy Statement for further information 
with respect to the business to be transacted at the Special Meeting.  A 
complete list of the shareholders entitled to vote at the Special Meeting will 
be available during ordinary business hours for examination by any 
shareholder, for any purpose relevant to the Special Meeting, for a period of 
at least ten days prior to the Special Meeting, at the Company's corporate 
offices, 301 Clematis Street, Suite 205, West Palm Beach, Florida 33401.  The 
Board of Directors urges you to complete, sign, date and return the enclosed 
proxy card promptly. You are cordially invited to attend the Special Meeting 
in person. The return of the enclosed proxy card will not affect your right to 
revoke your proxy or to vote in person if you do attend the Special Meeting.

                              By order of the Board of Directors,
          
                              ________________________
                              Secretary
West Palm Beach, Florida
_______ __, 1999

YOUR VOTE IS IMPORTANT, NO MATTER HOW MANY SHARES YOU OWNED ON THE RECORD 
DATE. PLEASE INDICATE YOUR VOTING INSTRUCTIONS ON THE ENCLOSED PROXY CARD, 
DATE AND SIGN IT, AND RETURN IT IN THE ENVELOPE PROVIDED, WHICH IS ADDRESSED 
FOR YOUR CONVENIENCE AND NEEDS NO POSTAGE IF MAILED IN THE UNITED STATES. IN 
ORDER TO AVOID THE ADDITIONAL EXPENSE TO THE COMPANY OF FURTHER SOLICITATION, 
WE ASK YOUR COOPERATION IN MAILING YOUR PROXY PROMPTLY.


<PAGE>


                           UTOPIA MARKETING, INC.
                        (formerly SAM & LIBBY, INC.)
                       301 Clematis Street, Suite 205
                       West Palm Beach, Florida 33401
                          ------------------------
                               PROXY STATEMENT
                          ------------------------
                             THE SPECIAL MEETING

     This Proxy Statement is furnished to shareholders on or about _______ __, 
1999 in connection with the solicitation of proxies by and on behalf of the 
Board to be voted at a Special Meeting of the Shareholders (the "Special 
Meeting") of Utopia Marketing, Inc. (the "Company") to be held on ________ __, 
1999 (the "Special Meeting Date") at 301 Clematis Street, Suite 205, West Palm 
Beach, FL  33401.  The Special Meeting will be convened at approximately 10:00 
a.m. local time, and any adjournment or postponement thereof will be announced 
at such meeting.

     THE PROXIES SOLICITED BY THE COMPANY PURSUANT TO THIS PROXY STATEMENT ARE 
SOLICITED FOR USE AT THE SPECIAL MEETING WHEN CONVENED ON THE SPECIAL MEETING 
DATE AND ANY SUBSEQUENT ADJOURNMENTS OR POSTPONEMENTS THEREOF AND MAY NOT BE 
USED FOR ANY PURPOSE, INCLUDING THE DETERMINATION OF WHETHER A QUORUM IS 
PRESENT, PRIOR TO THE SPECIAL MEETING DATE.  THEREFORE, IT IS ANTICIPATED THAT 
THE BUSINESS OF THE COMPANY TO BE CONSIDERED AT THE SPECIAL MEETING, WITH 
RESPECT TO WHICH PROXIES ARE SOLICITED PURSUANT TO THIS PROXY STATEMENT, WILL 
BE ADDRESSED ON THE SPECIAL MEETING DATE.


Purpose of the Special Meeting

     The Special Meeting is being held to consider and adopt a proposal to 
liquidate and distribute the Company's assets and dissolve the Company (the 
"Liquidation Proposal").  The Liquidation Proposal, if approved by the 
Company's shareholders, will result in a complete liquidation of all of the 
Company's assets.  If the Liquidation Proposal is approved, the Board will 
file Articles of Dissolution with the Florida Secretary of State, wind-up the 
Company's affairs, pay or endeavor to adequately provide for the payment of 
all of the Company's known obligations and liabilities and distribute pro-rata 
in one or more liquidating distributions to or for the benefit of 
shareholders, as of the applicable record date, all of the Company's cash.  
Shareholders are encouraged to read the Liquidation Proposal, attached as 
Exhibit A to this Proxy Statement, in its entirety.

     THE COMPANY'S BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT THE 
SHAREHOLDERS VOTE "FOR" APPROVAL OF THE LIQUIDATION PROPOSAL.  THE COMPANY'S 
SHAREHOLDERS, DEPENDING ON THEIR TAX BASIS IN THEIR SHARES, MAY BE REQUIRED TO 
RECOGNIZE GAIN FOR TAX PURPOSES UPON RECEIPT OF DISTRIBUTIONS IN LIQUIDATION.  
SEE "CERTAIN FEDERAL INCOME TAX CONSIDERATIONS."

     This Proxy Statement contains certain forward looking statements within 
the meaning of the Private Securities Litigation Reform Act of 1995, including 
statements based on the Board's estimate of the values of the Company's assets 
and the Board's belief that the liquidation value per share of the Shares in 
the hands of the shareholders is likely to exceed its probable trading value 
in the foreseeable future absent the proposed liquidation.  Without limiting 
the foregoing, words such as "anticipates," 

<PAGE>

"believes," "estimates," "expects," "intends," "plans," and similar 
expressions are intended to identify forward-looking statements.  These 
statements are subject to a number of risks and uncertainties.  Actual results 
could differ materially from those projected in the forward-looking 
statements.  The Company undertakes no obligation to update these 
forward-looking statements to reflect future events or circumstances.  See 
"Certain Considerations."


Voting Rights and Proxy Information.

     The cost of solicitation of proxies for use at the Special Meeting will 
be borne by the Company.  Solicitations will be made primarily by mail or by 
facsimile, but regular employees or members of the Board of Directors of the 
Company may solicit proxies personally or by telephone.  Upon request, the 
Company will reimburse banks, brokers, nominees and related fiduciaries for 
reasonable expenses incurred by them in sending the proxy materials to 
beneficial owners of Shares to the extent required by Rule 14a-13(a-b) under 
the Securities Exchange Act of 1934, as amended (the "Exchange Act").

     The shares represented by properly executed proxies in the accompanying 
form received by the Board on or before the Special Meeting Date will be voted 
at the Special Meeting.  Shares not represented by properly executed proxies 
will not be voted.  Broker non-votes (shares not voted by brokers due to the 
absence of instructions from street name holders) are not considered voted, 
present or represented and, therefore, will have the same effect as votes 
against the Liquidation Proposal.  Where a shareholder specifies a choice in a 
proxy with respect to any matter to be acted upon, the shares represented by 
such proxy will be voted as specified.  When a shareholder does not specify a 
choice, in an otherwise properly executed proxy, the shares represented by 
such proxy will be voted FOR the Liquidation Proposal. 

     Any proxy may be revoked at any time prior to its exercise by attending 
the Special Meeting and voting in person, by notifying the Secretary of the 
Company of such revocation in writing or by delivering a duly executed proxy 
bearing a later date, provided that such notice or proxy is actually received 
by the Company prior to the taking of any vote at the Special Meeting. 

     The close of business on the date before the mailing of this Proxy
Statement and Proxy, which is anticipated to be on _______ __, 1999 (the 
"Record Date"), is the record date for the determination of shareholders 
entitled to notice of and to vote at the Special Meeting and any adjournment 
or postponement thereof.  On the Record Date, there are expected to be 
14,216,367 shares of Common Stock of the Company, par value $.01 per share 
("Common Stock"), outstanding and entitled to vote.  Each share of Common 
Stock is entitled to one vote per share on each matter properly brought before 
the Special Meeting.  Shares can be voted at the Special Meeting only if the 
shareholder is present in person or is represented by proxy.  The presence, in 
person or by proxy, at the Special Meeting of shares of Common Stock 
representing at least a majority of the total number of shares of Common Stock 
outstanding on the Record Date will constitute a quorum for purposes of the 
Special Meeting.

     The affirmative vote of a majority of the issued and outstanding Shares 
of the Company (whether present in person or represented by proxy) is required 
for the adoption of the Liquidation Proposal.  Votes may be cast in favor, 
against or withheld; votes that are withheld will have the same effect as 
votes against the Liquidation Proposal.  Broker non-votes (shares not voted by 
brokers due to the absence of instructions from street name holders) are not 
considered voted, present or represented and, therefore, will have the same 
effect as votes against the Liquidation Proposal.


                                       2

<PAGE>


     Under the Florida Business Corporation Act, shareholders do not have any 
appraisal or similar rights of dissenters with respect to the matters to be 
considered at the Special Meeting.

     The mailing address of the principal executive offices of the Company is 
301 Clematis Street, Suite 205, West Palm Beach, Florida 33401. 

     The Board of Directors knows of no matters which are to be brought before 
the Special Meeting other than those set forth in the accompanying Notice of 
Special Meeting of Shareholders.  If any other matters properly come before 
the Special Meeting, the persons named in the enclosed proxy card, or their 
duly appointed substitutes acting at the Special Meeting, will be authorized 
to vote or otherwise act thereon in accordance with their judgment on such 
matters.  If the enclosed proxy card is properly executed and returned prior 
to voting at the Special Meeting, the shares represented thereby will be voted 
in accordance with the instructions marked thereon.  In the absence of 
instructions, shares represented by executed proxies will be voted as 
recommended by the Board of Directors.


                            LIQUIDATION PROPOSAL

Recommendation of Board of Directors

     The Company's Board of Directors unanimously recommends that the 
shareholders approve adoption of the plan for dissolution and liquidation of 
the Company.  By Resolution dated November 30, 1998, the Board of Directors 
approved the Plan of Liquidation (a copy of which is attached to this Proxy 
Statement as Appendix A).  The Plan of Liquidation is herein referred to as 
the "Plan".  The Plan is subject to the approval of the shareholders of the 
Company.  The summary description of the Plan and its effects set forth 
hereafter is qualified in its entirety by reference to the Plan itself.  The 
Plan generally provides that upon adoption by the shareholders, the Company 
will be dissolved and its corporate existence terminated in accordance with 
Florida law.


Reasons for Liquidation

     The Board of Directors' recommendation to dissolve and liquidate the 
Company is based on its determination that no reasonable business alternatives 
exist for the Company.  Since May, 1996, when the Company began negotiations 
with Maxwell Shoe Company for the sale of the Company's trademarks and 
effective termination of its then present business, the Company's management 
has spent considerable time and effort seeking suitable business opportunities 
for the Company, including possible acquisitions or mergers, and exploring 
start-up ventures.  These efforts have included meetings with established 
companies in the shoe business and other businesses, as well as investment 
bankers.  The Company has evaluated dozens of potential business transactions, 
all of which the Company rejected for one or more of the following reasons: 
(i) management believed that the Company's assets would not be sufficient to 
allow the merged entities to succeed without additional substantial dilution 
to the Company's shareholders; (ii) the Company's equity ownership interest 
would not be significant; (iii) the expected multiple of earnings for the 
merged entities would have diminished the Company's value; and/or (iv) the 
need for cash required a strategic partner or such heavy debt that the risk of 
failure of the merged entities appeared to be an unacceptable risk for the 
Company's shareholders.  The Board elected not to pursue a merger or other 
combination of the Company with another company, based on the belief that the 
interests of the Company's shareholders would more likely be better served by 
the distribution of the Company's cash to its shareholders rather 


                                       3

<PAGE>


than by offering, in effect, a new investment alternative that holds no
guarantee of success.  None of the business opportunities considered
resulted in formal business combination discussions or documentation.
In light of the failure of these efforts and requests received by the
Board of Directors from a representative of a number of the Company's
shareholders to consider dissolution and liquidation of the Company, the
Board of Directors has determined that it is in the best interests of the
Company's shareholders at this time to discontinue the pursuit of new
business ventures for the Company.

     If the Company were to continue in existence, it would continue to incur 
accounting, legal and other expenses in connection with its required filings 
with the Securities and Exchange Commission, and its day to day operations.  
The Board has determined that the present benefit to the Company's 
shareholders of receiving cash pursuant to liquidation of the Company 
outweighs any potential for future development of a profitable business 
opportunity by the Company.


Description of the Company's Assets

     The Company's assets currently consist primarily of cash and cash
equivalents.


Description of the Company's Known Liabilities

     As of January 13, 1999, the Company did not have any significant accounts 
payable.  On such date, the Company did not have any other known liabilities.


Estimated Amounts Available for Distribution

     As of January 13, 1999, the Company had cash, cash equivalents and other 
receivables in the aggregate amount of approximately $1,993,000.  The Company 
estimates that it will have $1,806,314 of pre-tax cash available for 
distribution to the Company's shareholders, which, based on the number of 
shares of Company common stock outstanding on January 13, 1999, is 
approximately $.13 per share after allowing for the Company's satisfaction of 
its known liabilities and obligations and its payment of liquidation 
expenses.  However, the Company is unable to estimate with certainty the 
amount or nature of any currently unknown liabilities or obligations that may 
be asserted against the Company.  The Company does not anticipate that it will 
realize a significant amount of cash for distribution to its shareholders from 
the liquidation of the Company's non-cash assets.

     To estimate the amount that may be available for distribution to the 
Company's shareholders in connection with the liquidation, the Board estimated 
selling costs of the non-cash assets and estimated appropriate reserves for 
the outstanding liabilities and obligations of the Company.  The Board also 
estimated general and administrative costs for the Company during the 
liquidation process, including administrative costs, accounting and legal 
fees.  There can be no assurance that the Company's actual obligations, 
liabilities, and expenses will not exceed the Company's estimates.  Such 
amounts could exceed the Company's estimates if, for example, persons assert 
claims against the Company that are currently unknown to the Company or the 
Company encounters complicating circumstances that cause its administrative 
expenses to increase.  The estimates contained in this section are 
forward-looking statements.  In addition to the cautionary statements set 
forth above, the accuracy of such estimates could be affected by the factors 
identified in the "Certain Considerations" section of this Proxy Statement.


                                       4

<PAGE>

 
     The Liquidation Proposal contemplates a disposition of all of the assets 
of the Company and distribution of the net proceeds to the Company's 
shareholders.  Because the Company does not currently own any significant 
assets, other than cash and cash equivalents, that will result in a material 
increase in the amounts available for distribution to the Company's 
shareholders, the Company has concluded that pro forma financial information 
concerning the Liquidation Proposal would not be meaningful to the Company's 
shareholders.  The financial statements furnished in the Company's (i) Annual 
Report on Form 10-K, as amended, for the year ended January 3, 1998; (ii) 
Quarterly Report on Form 10-Q for the period ended March 28, 1998; (iii) 
Quarterly Report on Form 10-Q for the period ended July 4, 1998; and (iv) 
Quarterly Report on Form 10-Q for the period ended October 3, 1998, are 
incorporated herein by reference.  See "Incorporation of Certain Documents by 
Reference."


Certificate of Dissolution and Notice

     Upon shareholder approval of the Liquidation Proposal, Articles of 
Dissolution will be filed with the Florida Department of State dissolving the 
Company (the "Articles of Dissolution").  The dissolution of the Company will 
become effective, in accordance with the Florida Business Corporation Act at 
the time the Articles of Dissolution are accepted for filing by the Florida 
Department of State or at the time specified in the Articles of Dissolution, 
which will not be more than 90 days after the filing.  The Company's corporate 
existence will continue after the dissolution becomes effective solely for the 
purpose of liquidating the Company's non-cash assets, winding up its business 
affairs and distributing its assets to the Company's shareholders.


Description of the Plan of Liquidation

     The following is a summary of the Plan of Liquidation (the "Plan") and is 
qualified in its entirety by the terms of the Plan, attached as Appendix A.  
The Plan will become effective only upon its adoption by the affirmative vote 
of a majority of the Company's shareholders.  The Plan provides that the 
Company will be dissolved and the Board will wind-up the Company's affairs, 
endeavor to convert all of the non-cash assets of the Company into cash, pay 
or adequately provide for the payment of all known Company obligations and 
liabilities and distribute pro-rata to or for the benefit of the Company's 
shareholders all of the Company's cash in a preliminary distribution and, to 
the extent additional funds are available, a final distribution.


Provision for Liabilities and Claims

     The Board of Directors is not aware of any contingent liabilities of the 
Company.  In the event the Company becomes aware of contingent liabilities of 
the Company or claims against the Company, it is likely that the Company will 
be required to escrow or otherwise set aside amounts to assure satisfaction of 
such claims.  The reservation of such amounts would reduce the amount of cash 
available for distribution to the Company's shareholders in the preliminary 
distribution.  Any reserved amounts that are not used satisfy such contingent 
liabilities or claims would be distributed to the Company's shareholders at a 
future date.

     The Company plans to satisfy all of its liabilities and obligations prior 
to making any distribution to its shareholders.  The Company will nevertheless 
reserve cash in an amount determined by the Board to be appropriate to provide 
for the Company's unsatisfied liabilities and obligations and liquidation 
expenses.  Under the Florida Business Corporation Act, the Company will offer 
any claimant whose claim is contingent or conditional security that the Board 
of Directors deems 


                                       5

<PAGE>


sufficient to provide compensation tothe claimant if its claim matures.  Each
contingent claimant has the right to reject the form of security offered by
the Company within 120 days following receipt by the claimant of the Company's
offer for security.  Upon such a rejection, the Company must petition the
appropriate court in Palm Beach County to determine the amount and form of
security that will be sufficient to compensate the claimant that has rejected
the Company's offer for security.  The Company is not currently aware of any
contingent claims against the Company.

     The Company will use reasonable efforts to deliver sufficient notice to 
known actual and potential creditors, and to the extent of the Company's 
assets, satisfy the claims or provide sufficient security for those 
creditors.  However, if the Company were held by a court to have failed to 
make adequate provision for its expenses, obligations and liabilities or if 
the amount ultimately required to be paid in respect of such liabilities 
exceeded the amount set aside in the Company's contingency reserve, a creditor 
of the Company could seek an injunction against the payment of distributions 
under the Plan on the basis that the cash to be distributed to shareholders is 
required to provide for the payment of the Company's expenses, obligations and 
liabilities.  Any such action could delay for indefinite periods of time or 
substantially diminish the amount of cash distributions to be made to 
shareholders or both.

     FURTHERMORE, UNDER THE FLORIDA BUSINESS CORPORATION ACT, IN THE EVENT THE 
COMPANY FAILS TO CREATE AN ADEQUATE CONTINGENCY RESERVE FOR PAYMENT OF ITS 
EXPENSES, OBLIGATIONS AND LIABILITIES, OR SHOULD SUCH CONTINGENCY RESERVE BE 
EXCEEDED BY THE AMOUNT ULTIMATELY FOUND TO BE PAYABLE IN RESPECT OF THE 
COMPANY'S EXPENSES AND LIABILITIES, EACH SHAREHOLDER COULD BE HELD LIABLE FOR 
THE PAYMENT TO THE COMPANY'S CREDITORS OF SUCH SHAREHOLDER'S PRO-RATA SHARE OF 
SUCH EXCESS, LIMITED TO THE AMOUNTS RECEIVED BY SUCH SHAREHOLDER FROM THE 
COMPANY.  IN SUCH EVENT, A SHAREHOLDER COULD BE REQUIRED TO RETURN ALL 
DISTRIBUTIONS PREVIOUSLY RECEIVED, AND THUS WOULD RECEIVE NOTHING FROM THE 
COMPANY AS A RESULT OF THE LIQUIDATION OF THE COMPANY IN ACCORDANCE WITH THE 
PLAN.  MOREOVER, IN THE EVENT A SHAREHOLDER HAS PAID TAXES ON AMOUNTS ALREADY 
RECEIVED, A REPAYMENT OF ALL OR A PORTION OF SUCH AMOUNT COULD RESULT IN A 
SITUATION IN WHICH A SHAREHOLDER MAY INCUR A NET TAX COST IF THE REPAYMENT OF 
THE AMOUNT DISTRIBUTED DOES NOT CAUSE A REDUCTION IN TAXES PAYABLE IN AN 
AMOUNT EQUAL TO THE AMOUNT OF THE TAXES PAID ON AMOUNTS PREVIOUSLY 
DISTRIBUTED.  ALTHOUGH THE POSSIBILITY OF THE OCCURRENCES SET FORTH ABOVE 
CANNOT BE EXCLUDED, AFTER A REVIEW OF ITS ASSETS AND LIABILITIES, THE COMPANY 
BELIEVES THAT ANY CONTINGENCY RESERVE WILL BE ADEQUATE AND THAT A RETURN OF 
AMOUNTS PREVIOUSLY DISTRIBUTED WILL NOT BE REQUIRED.


Distributions to Shareholders

     The Plan provides that the assets of the Company, after paying or 
providing for the payment of the Company's expenses, obligations and 
liabilities, will be distributed to the Company's shareholders at such time as
will be determined by the Board of Directors in its sole discretion.  The 
amount and timing of these distributions will depend upon claims filed against 
the Company during the claim periods established by law and under the Plan, 
the amounts deemed necessary or  


                                       6

<PAGE>


appropriate to provide for the satisfaction of Company liabilities, and the
expenses of liquidating the Company.

     In order to receive distributions under the Plan, shareholders will be 
required to surrender their common stock certificates for cancellation.

     The Company will close its stock transfer books and discontinue recording 
transfers of Shares on the record date fixed by the Board of Directors for 
determining shareholders entitled to participate in the distribution of the 
Company's assets (the "Distribution Record Date").  Thereafter, Shares will 
not be assignable or transferable on the books of the Company except by will, 
intestate succession or operation of law, and the Company will not issue any 
new stock certificates.  All liquidating distributions from the Company on or 
after the Distribution Record Date will be made to shareholders according to 
their shareholdings as reflected on the books of the Company on such date.

     No distribution will be made to a shareholder until such shareholder 
surrenders to the Company or its agent the certificate representing the shares 
held by such shareholder.  All amounts payable by the Company to shareholders 
will be held in trust by the Transfer Agent, without interest, pending 
distribution.  If a shareholder's certificate has been lost, stolen or 
destroyed, the Shareholder may be required to furnish the Company or the 
Transfer Agent with satisfactory evidence of the loss, theft or destruction 
thereof, together with a surety bond or indemnity, as a condition to the 
receipt of any distribution.  No interest will be paid or accrued on the cash 
or other assets payable upon surrender Company stock certificates.  The 
shareholders of the Company will be notified of each date on which a 
distribution will be made and will be advised as to the procedure for 
surrender of their certificates in exchange for portion of the distribution to 
which they are entitled.

     A preliminary distribution and, to the extent additional funds are 
available, additional distributions will be paid pro-rata to the holders of 
record of shares of the Company's common stock at the close of business on the 
dates determined by the Board.  No distributions will be made unless, in the 
opinion of the Board, an adequate reserve has been established for all 
contingent liabilities and for payment of all of the known debts and 
liabilities of the Company, including liquidation expenses, has been made.  If 
distributions cannot be made to a shareholder because mail is not deliverable 
to the last known address of that shareholder on the shareholders list 
maintained by the Company, such funds will be held by the Transfer Agent 
subject to the "unclaimed funds" or escheat statutes of the appropriate 
state.  If funds are not claimed within the statutory periods, they may 
escheat to such state.

     SHAREHOLDERS SHOULD NOT FORWARD THEIR SHARE CERTIFICATES TO THE COMPANY 
OR THE TRANSFER AGENT BEFORE RECEIVING INSTRUCTIONS TO DO SO.


Required Vote of Shareholders

     Florida law requires that the Plan be approved by vote of the holders of 
a majority of the Company's outstanding shares of common stock.  The Company's 
largest shareholder, beneficially owning approximately 38% of the outstanding 
shares of the Company's Common Stock, has indicated that he intends to vote in 
favor of the Liquidation Proposal.  The Company has not adopted a contingency 
plan in the event that the holders of a majority of the Company's common stock 
do not vote in favor of the Plan.


                                       7

<PAGE>


Directors, Officers and Indemnification

     It is anticipated that the Company will continue to pay compensation to 
certain officers and directors who have served the Company and continue to 
provide services to the Company during the period of its liquidation pursuant 
to the Plan.  However, the Company will not pay a salary to its chief 
executive officer, Mr. Edelman, who has not received a salary from the Company 
since December 3, 1997.  In addition, the Company anticipates that it will 
acquire a tail insurance policy insuring the Company, its directors and 
officer against certain liabilities.  Such compensation and the cost of such 
insurance will reduce the amount otherwise available for distribution to the 
Company's shareholders.

     The Plan provides for indemnification of the directors, officers, 
employees or agents of the Company against all liabilities and expenses in 
connection with the liquidation or any other affairs of the Company.  In the 
event the Company's assets are insufficient to satisfy these liabilities and 
expenses, the shareholders may be required to indemnify the persons entitled 
to indemnification to the extent that distributions received by the 
shareholders exceed the amount which properly should have been distributed.


                        CERTAIN CONSIDERATIONS


General Effects of the Liquidation Proposal

     Under the Plan, the Company's shareholders are entitled to receive, in 
exchange for the cancellation of their shares of the Company's common stock, a 
pro-rata share of the assets, if any, remaining after the payment of all the 
Company's liabilities and appropriate provision for the Company's contingent 
and unknown liabilities.  There is no assurance that any amounts will be 
available for distribution to the Company's shareholders or that any amounts 
received in liquidating distributions will not ultimately be claimed by the 
Company's creditors.  In addition, even if a distribution were to occur, it 
could be delayed indefinitely pending the resolution of unknown contingent 
liabilities.


Loss of Public Entity Value

     Once the shareholders vote to dissolve the Company, the Company will be 
wound-up and ultimately cease to exist as a legal entity.  This would preclude 
the Company's ability to pursue other business opportunities and will result 
in the loss of any value attributable to the Company's status as a publicly 
held company.


Loss of Tax Loss Carryforwards

     The dissolution of the Company will result in the loss of certain loss 
carryforwards of the Company.  As of December 31, 1998, the tax loss 
carryforwards amounted to approximately $22,000,000.


                                       8

<PAGE>


Sales of Assets Not Subject to Further Shareholder Approval

     Although only nominal non-cash assets exist, upon the approval of the 
Liquidation Proposal, the Board will have the authority to sell all of the 
Company's assets on such terms as the Board determines appropriate.  The 
shareholders will have no subsequent opportunity to vote on such matters and 
will, therefore, have no right to approve or disapprove the terms of any such 
sale or the amount of any distribution.


Dissenters' Rights

     Under Florida law, shareholders who vote against the Liquidation Proposal 
will not be entitled to exercise any dissenters' rights or similar appraisal 
rights.


Trading of Shares

     The Company will close its stock transfer books and discontinue recording 
transfers of shares of the Company's common stock on the Distribution Record 
Date and thereafter certificates representing such shares will not be 
assignable or transferable on the books of the Company except by will, 
intestate succession or operation of law.  After the Distribution Record Date, 
the Company will not issue any new stock certificates.


Federal Income Tax Consequences

     General.  The following summary of the anticipated federal income tax 
consequences to the Company and to its shareholders of the proposed sale of 
assets and liquidation is not intended as tax advice and is not intended to be 
a complete description of the federal income tax consequences of the proposed 
transactions. This summary is based upon the Internal Revenue Code of 1986 
(the "Code"), as presently in effect, the rules and regulations promulgated 
thereunder, current administrative interpretations and court decisions. No 
assurance can be given that future legislation, regulations, administrative 
interpretations or court decisions will not significantly change these 
authorities, possibly with retroactive effect.

     No rulings have been requested or received from the Internal Revenue 
Service ("IRS") as to the matters discussed and there is no intent to seek any 
such ruling. Accordingly, no assurance can be given that the IRS will not 
challenge the tax treatment of certain matters discussed or, if it does 
challenge the tax treatment, that it will not be successful.  

     The discussion of federal income tax consequences set forth below is 
directed primarily toward individual taxpayers who are citizens or residents 
of the United States. However, because of the complexities of federal, state 
and local income tax laws, it is recommended that the Company's shareholders 
consult their own tax advisors concerning the federal, state and local tax 
consequences of the proposed transactions to them. Further, persons who are 
trusts, tax-exempt entities, corporations subject to specialized federal 
income tax rules (for example, insurance companies) or non-U.S. citizens or 
residents are particularly cautioned to consult their tax advisors in 
considering the tax consequences of the proposed transactions.


                                       9

<PAGE>


     Federal Income Tax Consequences to the Company.  Because all of the 
Company's assets are in the form of cash or cash equivalents, the Company does 
expect to incur any material tax consequences as a result of the Liquidation.

     Federal Income Tax Consequences to Shareholders upon Liquidation.  
Generally, upon the complete liquidation of a corporation, the shareholders 
recognize gain or loss as measured by the difference between their amount 
realized and their basis in the liquidating corporation's stock.

     For Company shareholders who hold common stock as a capital asset, their 
gain or loss recognized on the liquidation will be treated as a capital gain 
or loss. In the case of a corporate shareholder, capital losses are allowed 
only to the extent of capital gains. In the case of a noncorporate 
shareholder, capital losses are allowed only to the extent of capital gains 
plus the lesser of (i) $3,000 ($1,500 in the case of a married individual 
filing a separate return) or (ii) the excess of such losses over such gains. 
Generally, a corporation may carry its excess capital loss back three years or 
forward five years, subject to the limitations in the Code. In the case of a 
noncorporate taxpayer, excess capital losses may be carried forward 
indefinitely, and used each year to offset capital gains and other income, 
subject to the $3,000 limitation ($1,500 in the case of a married individual 
filing a separate return), and subject to other limitations as 
provided in the Code.













                                       10

<PAGE>


        SHARE OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth certain information regarding the 
beneficial ownership of shares of the Company's common stock as of December 
31, 1998 by: (i) each director of the Company; (ii) each executive officer of 
the Company; (iii) each person that is known by the Company to beneficially 
own more than 5% of the outstanding shares of the Company's capital stock; and 
(iv) all directors and executive officers of the Company as a group.  The 
shareholders named below have sole voting and investment power with respect to 
the shares shown as beneficially owned by them, except as noted.


<TABLE>
<CAPTION>

                                           Number of Shares           Percent
Name and Address of Beneficial Owner       Beneficially Owned         Of Class
<S>                                        <C>                        <C>

Samuel L. Edelman (1)
301 Clematis Street, Suite 205
West Palm Beach, FL  33401                 5,459,482                  38%

Louise B. Edelman (2)
301 Clematis Street, Suite 205
West Palm Beach, FL  33401                 5,459,482                  38%

Joel Solomon
301 Clematis Street, Suite 205
West Palm Beach, FL  33401                        __                  __

Bruce Oberfest
301 Clematis Street, Suite 205
West Palm Beach, FL  33401                        __                  __ 

Lane International Trading, Inc.
31284 San Antonio Street
Hayward, CA 94544                          1,358,608                  10%

Braha Industries, Inc.
1 East 33rd Street
New York, NY 10016                         1,339,260                   9%

Stuart Kreisler
301 Clematis Street, Suite 205
West Palm Beach, FL  33401                 1,165,500                   8%

All Directors and Executive Officers
  as a Group (4 persons)                   5,459,482                  38%

</TABLE>

(1)    Includes 2,538,250 shares owned by Louise B. Edelman over which Mr.
       Edelman shares control, and 400,160 shares owned by Mr. Edelman's
       relatives.

(2)    Includes 2,521,072 shares owned by Samuel L. Edelman over which Ms.
       Edelman shares control, and 400,160 shares owned by Ms. Edelman's
       relatives.


                                       11

<PAGE>

          SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Exchange Act and regulations of the Commission 
thereunder require the Company's executive officers and directors and persons 
who own more than 10% of the Company's stock, as well as certain affiliates of 
such persons, to file initial reports of ownership and changes in ownership 
with the Commission.  Executive officers, directors and persons owning more 
than 10% of the Company's stock are required by the Commission's regulations 
to furnish the Company with copies of all Section 16(a) forms they file.  
Based solely on its review of the copies of such forms received by it and 
written representations that no other reports were required for those persons, 
the Company believes that, during the year ended December 31, 1998, all 
persons subject to Section 16(a) were in compliance with all Section 16(a) 
filing requirements.


              INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The following documents filed by the Company with the Commission are 
incorporated by reference herein:

     1.  Annual Report on Form 10-K, as amended, for the year ended January 3,
         1998.
     2.  Quarterly Report on Form 10-Q for the period ended March 28, 1998.
     3.  Quarterly Report on Form 10-Q for the period ended July 4, 1998.
     4.  Quarterly Report on Form 10-Q for the period ended October 3, 1998.

     The Company will provide without charge to each person to whom a copy of 
this Proxy Statement is delivered, on the written or oral request of any such 
person, by first class mail or other equally prompt means within one business 
day of receipt of such request, a copy of any or all of the foregoing 
documents incorporated herein by reference (other than any exhibits to such 
documents which are not specifically incorporated herein or into such 
documents by reference).  Requests should be directed to the attention of the 
Company's Chief Financial Officer at 301 Clematis Street, Suite 205, West Palm 
Beach, Florida 33401; telephone (561) 835-9998.

     All documents filed by the Company with the Commission pursuant to 
Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act after the date hereof 
and prior to the date of the Special Meeting or any adjournment or 
postponement thereof shall be deemed to be incorporated by reference herein.  
Any statements contained in a document incorporated by reference herein shall 
be deemed to be modified or superseded for purposes hereof to the extent that 
a statement contained herein (or in any other subsequently filed document that 
also is incorporated by reference herein) modifies or supersedes such 
statement.  Any statement so modified or superseded shall be deemed to 
constitute a part hereof except as so modified or superseded.


                 DEADLINE FOR RECEIPT OF SHAREHOLDER PROPOSALS

     No Annual Meeting of the Company's shareholders will take place in 1999 
if the Liquidation Proposal is adopted by the Company's shareholders.  In the 
event such a meeting is held, pursuant to Rule 14a-8 under the Securities 
Exchange Act of 1934, as amended, shareholders may present proper proposals 
for inclusion in the Company's proxy statement and for consideration at such 
Annual Meeting by submitting such proposals to the Company in a timely 
manner.  In order to be so included for the 1999 Annual Meeting, if any, 
shareholder proposals must be received by the Company within


                                       12

<PAGE>


30 days following the Special Meeting and must otherwise comply with the
requirements of Rule 14a-8.


                                 OTHER MATTERS

     The Board of Directors does not intend to bring before the meeting any 
business other than as set forth in this Proxy Statement, and does not know of 
any other matters to be submitted at the meeting.  However, if any other 
matters properly come before the meeting, it is the intention of the persons 
named in the enclosed proxy card to vote the shares they represent as the 
Board of Directors may recommend.

















                                       13



<PAGE>

                                   APPENDIX A
                              (Plan of Liquidation)

1.     The officers of the Company are authorized and directed to proceed 
promptly to wind up the Company's affairs by collecting all of its assets and 
paying or providing for the payment of all of its liabilities.

2.     As soon as practicable, the officers shall wind up the affairs of the 
Company; pay or provide for the payment of its liabilities; establish a 
reserve in a reasonable amount to meet any known liabilities and liquidating 
expenses and estimated unascertained or contingent liabilities and contingent 
expenses, if they deem such a reserve to be desirable; and distribute to the 
shareholders of the Company in cancellation of their shares, any remaining 
assets of the Company.

3.     If a reserve is established to meet claims against the Company, the 
officers shall arrange for the distribution of any unused balance of the 
reserve to the shareholders as soon as practicable.

4.     The officers of the Company shall file, or have counsel for the Company 
file, all appropriate forms and documents with the Internal Revenue Service.

5.     The officers of the Company shall file all other forms and documents 
required by the State of Florida, including Articles of Dissolution, and the 
federal government, including tax returns, as soon as possible after 
distribution of the Company's assets.

























                                     A-1

<PAGE>

                           UTOPIA MARKETING, INC.
                    PROXY SOLICITED BY BOARD OF DIRECTORS
                  FOR SPECIAL MEETING ON ________ __, 1999
 
                                    PROXY

     The undersigned shareholder hereby appoints Bruce Oberfest or Vance 
Kistler or either of them, attorneys and proxies for the undersigned with 
power of substitution in each to act for and to vote, as designated below, 
with the same force and effect as the undersigned, all shares of Utopia 
Marketing, Inc. Common Stock standing in the name of the undersigned at the 
Special Meeting of Shareholders to be held at 301 Clematis Street, Suite 205, 
West Palm Beach, Florida at 10:00 a.m. on ________ __, 1999 and at any 
adjournments thereof.
 
     WHEN PROPERLY EXECUTED, THIS PROXY WILL BE VOTED IN THE MANNER DIRECTED 
HEREIN BY THE UNDERSIGNED SHAREHOLDER.  IF NO DIRECTION IS GIVEN, THIS PROXY 
WILL GRANT AUTHORITY TO THE PROXY HOLDERS TO VOTE ON BEHALF OF THE UNDERSIGNED 
SHAREHOLDER AND WILL BE VOTED "FOR" THE PROPOSAL TO DISSOLVE UTOPIA MARKETING, 
INC. AND LIQUIDATE ITS ASSETS.

                       (continued on reverse side)

     IN THEIR DISCRETION, THE PROXY HOLDERS ARE AUTHORIZED TO VOTE ON SUCH 
OTHER MATTERS AS MAY PROPERLY COME BEFORE THE MEETING OR ANY ADJOURNMENTS 
THEREOF.  THE PROXY WILL BE VOTED IN ACCORDANCE WITH THE PROXY HOLDERS' BEST 
JUDGMENT AS TO ANY OTHER MATTER.

ADOPTING THE PLAN TO LIQUIDATE THE COMPANY AND DISTRIBUTE ITS ASSETS TO ITS 
SHAREHOLDERS.
 
          /  /     FOR
          /  /     AGAINST
          /  /     ABSTAIN

/  / MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT

/  / MARK HERE IF YOU PLAN TO ATTEND THE  MEETING


Dated: ___________, 1999

_________________________________
SIGNATURE

_________________________________
SIGNATURE (for joint owner)

Please mark, date and sign exactly as your name appears hereon.  Joint owners 
should each sign. If the signer is a corporation, please sign in full 
corporate name by a duly authorized officer.  Executors, administrators, 
trustees etc. should give full title as such.




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