UTOPIA MARKETING INC
NT 10-Q, 2000-11-14
FOOTWEAR, (NO RUBBER)
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, D.C. 20549

                                   FORM 12b-25

NOTIFICATION OF LATE FILING                         SEC FILE NUMBER: 000-19616

                                                    CUSIP NUMBER: 918037102

[ ]  Form 10-K [ ]Form 20-F  [ ] Form 11-K  [X] Form 10-Q
[ ]  Form N-SAR

For Period Ended:
                  ---------------
[ ]  Transition Report on Form 10-K
[ ]  Transition Report on Form 20-F
[ ]  Transition Report on Form 11-K
[ ]  Transition Report on Form 10-Q
[ ]  Transition Report on Form N-SAR
For the Transition Period Ended:

	Read Attached Instruction Sheet Before Preparing Form.  Please Print
or Type.  Nothing in this form shall be construed to imply that the
Commission has verified any information contained herein.

	If the notification relates to a portion of the filing checked above,
identify the Item(s) to which the notification relates:

PART I - REGISTRANT INFORMATION
-------------------------------

Full Name of Registrant

	UTOPIA MARKETING, INC.
-----------------------------------------------------------------------------

Former Name if Applicable

	SAM & LIBBY, INC.
-----------------------------------------------------------------------------

Address of Principal Office (Street and Number)

	312 CLEMATIS STREET, SUITE 500
-----------------------------------------------------------------------------

City, State and Zip Code

	WEST PALM BEACH, FLORIDA 33401
-----------------------------------------------------------------------------


PART II - RULES 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable effort or
expense and the registrant seeks relief pursuant to Rule 12b-25(b), the
following should be completed.  (Check box if appropriate)

[X] (a)	The reasons described in reasonable detail in Part III of this
        form could not be eliminated without unreasonable effort or
        expense.


<PAGE>


[X] (b)	The subject annual report, semi-annual report, transition report
        on Form 10-K, Form 20-F, 11-K or Form N-SAR, or portion thereof,
        will be filed on or before the fifteenth calendar day following
        the prescribed due date; or the subject quarterly report or
        transition report on Form 10-Q, or portion thereof will be filed
        on or before the fifth calendar day following the prescribed due
        date; and
[ ] (c)	The accountant's statement or other exhibit required by Rule 12b-
        25(c) has been attached if applicable.

PART III - NARRATIVE
--------------------

State below in reasonable detail the reasons why Forms 10-K, 20-F, 10-Q, N-
SAR, or the transition report or portion thereof, could not be filed within
the prescribed time period.

       Due to the Company's limited staff, the Company is unable to
       file its Form 10Q within the prescribed filing deadline without
       unreasonable effort and expense.


PART IV - OTHER INFORMATION
---------------------------

(1)   Name and telephone number of person to contact in regard to this
notification.

        Vance Kistler                 561            835-9998
        -------------              -----------  ------------------
           (Name)                  (Area Code)  (Telephone Number)

(2)   Have all other period reports required under Section 13 or 15(d) of
the Securities Exchange Act of 1934 or Section 30 of the Investment
Company Act of 1940 during the preceding 12 months or for such short
period that the registrant was required to file such report(s) been
filed?  If answer is no, identify report(s).

                     [X] Yes         [ ] No

(3)   Is it anticipated that any significant change in results of operations
from the corresponding period for the last fiscal year will be
reflected in the earnings statement to be included in the subject
report or portion thereof?

                    [ ] Yes         [X] No

      If so, attach an explanation of the anticipated change, both
narratively and quantitatively, and, if appropriate, state the reasons why
a reasonable estimate of the results cannot be made.

     The Registrant, Utopia Marketing, Inc., has caused this notification
to be signed on its behalf by the undersigned hereunto duly authorized.



Date: November 14, 2000             BY:/s/Vance Kistler
                                       -----------------------------------
                                       Vance Kistler,
                                       Chief Financial Officer



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