SCRIPPS HOWARD BROADCASTING CO
10-C, 1994-09-15
TELEVISION BROADCASTING STATIONS
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                      SECURITIES AND EXCHANGE COMMISSION



                           WASHINGTON, D.C.  20549

                                  FORM 10-C

               REPORT BY ISSUER OF SECURITIES QUOTED ON NASDAQ

                         INTERDEALER QUOTATION SYSTEM

                 FILED PURSUANT TO SECTION 13 OR 15(D) OF THE
               SECURITIES EXCHANGE ACT OF 1934 AND RULE 13A-17
                             OR 15D-17 THEREUNDER



                     Scripps Howard Broadcasting Company
               -----------------------------------------------
                (Exact name of issuer as specified in charter)

                  312 Walnut Street, Cincinnati, Ohio 45202
               -----------------------------------------------
                   (Address of principal executive offices)

Issuer's telephone number, including area code   (513) 977-3000
                                              ---------------------

                  I.  CHANGE IN NUMBER OF SHARES OUTSTANDING


        Indicate any change (increase or decrease) of 5% or more in the number
        of shares outstanding:

1.      Title of security  Common Shares
                         --------------------------------------------------
2.      Number of shares outstanding before the change  10,325,788
                                                      ---------------------
3.      Number of shares outstanding after the change  None
                                                     ----------------------
4.      Effective date of change  September 15, 1994
                                -------------------------------------------
5.      Method of change:

        Specify method (such as merger, acquisition, exchange, distribution,
stock split, reverse split, acquisition of stock for treasury, etc.)

                                    Merger

               -----------------------------------------------

        Give brief description of transaction  Merger of Issuer into wholly
                                             ------------------------------
owned subsidiary of The E.W. Scripps Company
- - ---------------------------------------------------------------------------

                        II.  CHANGE IN NAME OF ISSUER

1.      Name prior to change
                            -----------------------------------------------
2.      Name after change
                         --------------------------------------------------
3.      Effective date of charter amendment changing name
                                                         ------------------
4.      Date of shareholder approval of change, if required
                                                           ----------------


Date  September __, 1994                /s/ M. Denise Kuprionis
    ---------------------               -----------------------------------
                                        M. Denise Kuprionis


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