E COM VENTURES INC
SC 13G, 2000-05-04
DRUG STORES AND PROPRIETARY STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

- -------------------------------------------------------------------------------

                                  SCHEDULE 13G


                                 (RULE 13d-102)


            INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO
       RULES 13d-1 (b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO
                                 RULE 13d-2(b)


                    UNDER THE SECURITIES EXCHANGE ACT OF 1934


                              E COM VENTURES, INC.
                                (Name of Issuer)


                                  COMMON STOCK
                         (Title of Class of Securities)


                                   071376-60-0
                                 (CUSIP Number)






                                 APRIL 25, 2000
             (Date of Event which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

[ ]___Rule 13d-1(b)

[X]___Rule 13d-1(c)

[ ]___Rule 13d-1(d)



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CUSIP No.  071376-60-0

 ......... .....................................................................
1.  Names of Reporting Persons.

    Mark A. Rice


    I.R.S. Identification Nos. of above persons (entities only).

 ......... .....................................................................
2.  Check the Appropriate Box if a Member of a Group
 ......... .....................................................................
3.  SEC Use Only
 ......... .....................................................................
4.  Citizenship or Place of Organization                    United States
 ..................... ........ ................................................
Number of Shares      5.    Sole Voting Power                 880,630
Beneficially Owned    ........ ................................................
by Each Reporting     6.    Shared Voting Power               None
Person With           .........................................................
                      7.    Sole Dispositive Power            880,630
                      .........................................................
                      8.    Shared Dispositive Power          None
                      ......... ...............................................
9.  Aggregate Amount Beneficially Owned by Each Reporting Person      880,630
 ......... .....................................................................
10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares
 ......... .....................................................................
11. Percent of Class Represented by Amount in Row (9)      9.9%
 ......... .....................................................................
12. Type of Reporting Person          IN
 ...............................................................................



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ITEM 1(a)      NAME OF ISSUER:

               E Com Ventures, Inc.

ITEM 1(b)      ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

               11701 N.W. 101st Road
               Miami, Florida  33178

ITEM 2(a)      NAME OF PERSON FILING:

               Mark A. Rice

ITEM 2(b)      ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:

               666 Dundee Road
               Suite 1901
               Northbrook, Illinois  60062

ITEM 2(c)      CITIZENSHIP:

               United States

ITEM 2(d)      TITLE OF CLASS OF SECURITIES:

               Common Stock

ITEM 2(e)      CUSIP NUMBER:

               071376-60-0

ITEM 3         This statement is not filed pursuant to Rule 13d-1(b), or
               13d-2(b) or (c)

ITEM 4.        OWNERSHIP:

               Namax Corp., which is wholly owned by Mark A. Rice, and The
               dotCom Fund, LLC, of which Mark A. Rice is the sole member of
               the Managing Member, beneficially own 880,630 Common Stock
               shares (Namax Corp. owning 123,420 shares and The dotCom Fund,
               LLC owning 757,210 shares) of E Com Ventures, Inc., which
               represents 9.9% of aggregate outstanding shares of that class.
               Mark A. Rice has sole power to vote or direct the vote of the
               entire holding and has sole power to dispose of or direct the
               disposal of the entire shareholding.

ITEM 5.        OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS:

               Not applicable


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ITEM 6.        OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON:

               The dotCom Fund, LLC owns more than 5% of the Common Stock
               shares and has the right to receive the proceeds of the sale
               of such shares or any dividends on such shares.

ITEM 7.        IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH
               ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING
               COMPANY OR CONTROL PERSON:

               Not applicable

ITEM 8.        IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP:

               Not applicable

ITEM 9.        NOTICE OF DISSOLUTION OF GROUP:

               Not applicable

ITEM 10.       CERTIFICATION:

               By signing below I certify that, to the best of my knowledge
               and belief, the securities referred to above were acquired and
               are held in the ordinary course of business and were not
               acquired and are not held for the purpose of or with the
               effect of changing or influencing the control of the issuer of
               the securities and were not acquired and are not held in
               connection with or as a participant in any transaction having
               that purpose or effect.



                                    SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.


                                                      MAY 4, 2000
                                                           Date


                                                     /S/ MARK A. RICE
                                                        Mark A. Rice





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