INDIVIDUAL INVESTOR GROUP INC
S-8, 1996-12-12
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>
     As filed with the Securities and Exchange Commission on December 12, 1996

                                                    Registration No. 333-_____


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               ------------------
                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                               ------------------
                         INDIVIDUAL INVESTOR GROUP, INC.
             (Exact name of registrant as specified in its charter)

                 Delaware                                         13-3487784
         State or Jurisdiction of                             (I.R.S. Employer
       Incorporation or Organization                    Identification Number)
                            1633 BROADWAY, 38TH FLOOR
                            NEW YORK, NEW YORK 10019
                    (Address of principal executive offices)

                          1996 PERFORMANCE EQUITY PLAN,
                         1996 MANAGEMENT INCENTIVE PLAN
                                       AND
                          OTHER EMPLOYEE BENEFIT PLANS
                            (Full title of the Plans)

                         JONATHAN L. STEINBERG, Chairman
                         Individual Investor Group, Inc.
                            1633 Broadway, 38th Floor
                            New York, New York 10019
                                 (212) 843-2777
 (Name, address and telephone number, including area code, of agent for service)

                                 with a copy to:
                              PETER M. ZIEMBA, ESQ.
                            Graubard Mollen & Miller
                                600 Third Avenue
                          New York, New York 10016-2097
                            Telephone: (212) 818-8800
<TABLE>
<CAPTION>

                         CALCULATION OF REGISTRATION FEE
============================================ ================= ======================== ====================== =====================
Title of Securities                            Amount to be       Proposed maximum        Proposed maximum          Amount of
to be registered                                registered         offering price             aggregate          registration fee
                                                                      per share            offering price
============================================ ================= ======================== ====================== =====================
<C>                                                <C>                         <C>           <C>                         <C>
Common Stock issuable upon exercise of              1,000,000(3)                 $7.50       $7,500,000                  $ 2,586.20
options which may be granted under the
1996 Performance Equity Plan(1).........
============================================ ----------------- ------------------------ ---------------------- =====================
Common Stock issuable upon exercise of                240,000(3)                 $5.75       $2,914,375                  $ 1,004.96
options and other stock-based awards                  100,000                  $5.8125
granted and outstanding under employee                 50,000                  $4.4375
benefit plans ("Benefit Plans")(2)......               30,000                   $4.375
                                                      100,000                    $6.00
============================================ ----------------- ------------------------ ---------------------- =====================
Common Stock issuable upon exercise of                500,000(3)                 $7.50       $3,750,000                  $ 1,293.10
options which may be granted under the
1996 Management Incentive Plan(1).......
============================================================================================================== =====================
         TOTAL............................................................................................                $4,884.26
============================================================================================================== =====================

                                                                                                            (footnotes on next page)
</TABLE>

                                       1
<PAGE>

(1)      Based on the last sale price of the  Common  Stock as  reported  by The
         Nasdaq  Stock  Market on December  9, 1996,  in  accordance  with Rules
         457(c) and 457(h)  promulgated  under the  Securities  Act of 1933,  as
         amended ("Securities Act").


(2)      Represents the exercise  prices payable for the 520,000 shares that may
         be acquired under  outstanding  options granted pursuant to the Benefit
         Plans in accordance with Rule 457(h)  promulgated  under the Securities
         Act.

(3)      The amount being registered  represents the maximum number of shares of
         Common  Stock  that  may  be  issued  by the  Company  under  the  1996
         Performance  Equity Plan and 1996  Management  Incentive  Plan and upon
         exercise  of options  under the  Benefit  Plans.  Pursuant to Rule 416,
         there are also being  registered  additional  shares of Common Stock as
         may become issuable pursuant to the anti-dilution provisions of each of
         such plans.

                               ------------------

         In accordance  with the  provisions of Rule 462  promulgated  under the
Securities  Act of 1933,  as amended,  the  Registration  Statement  will become
effective upon filing with the Securities and Exchange Commission.

         The Registration  Statement,  including all exhibits and attachments, 
 contains 64 pages. The exhibit index may be found on page 9 of the
 consecutively numbered pages of the Registration Statement.

                               ------------------




                                       2
<PAGE>



                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS


Item 1.  Plan Information.*

Item 2.  Registrant Information and Employee Plan Annual Information. *



         *          Information  required  by  Part  I to be  contained  in  the
                    Section 10(a)  prospectus is omitted from this  Registration
                    Statement in accordance  with Rule 428 under the  Securities
                    Act of 1933 and the Note to Part I of Form S-8.





                                       3
<PAGE>

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


Item 3.  Incorporation of Documents by Reference.

         The following  documents  previously  filed by the Registrant  with the
Securities  and Exchange  Commission  (the  "Commission")  are  incorporated  by
reference in this Registration Statement:

         (a)      The  Registrant's  Annual Report on Form 10-KSB for the fiscal
                  year ended  December 31, 1995,  filed with the  Securities and
                  Exchange  Commission  (the  "Commission")  pursuant to Section
                  13(a) of the  Securities  Exchange Act of 1934 (the  "Exchange
                  Act");

         (b)      The  Registrant's  Quarterly  Reports  on Form  10-QSB for the
                  periods ended March 31, 1996,  June 30, 1996 and September 30,
                  1996,  filed with the Commission  pursuant to Section 13(a) or
                  15(d) of the Exchange Act;

         (c)      The Registrant's Proxy Statement dated May 8, 1996; and

         (d)      The description of the Company's  common stock, par value $.01
                  per share (the "Common Stock"),  contained in the Registrant's
                  8-A Registration  Statement filed with the Commission pursuant
                  to Section 12(b) of the Exchange Act, including any subsequent
                  amendment(s)  or report(s)  filed for purpose of updating such
                  description.

         All documents subsequently filed by the Registrant pursuant to Sections
13(a),  13(c),  14 and  15(d) of the  Exchange  Act,  prior to the  filing  of a
post-effective  amendment which indicates that all securities  offered have been
sold or which deregisters all securities then remaining unsold,  shall be deemed
to be incorporated by reference in this Registration  Statement and to be a part
hereof  from the  respective  date of filing of such  documents.  Any  statement
contained  in a  document  incorporated  by  reference  herein  is  modified  or
superseded  for all  purposes to the extent that a statement  contained  in this
Registration  Statement or in any other  subsequently  filed  document  which is
incorporated by reference modifies or replaces such statement.


Item 4.  Description of Securities.

         The Common Stock of the  Registrant is  registered  under Section 12 of
the Exchange Act.


Item 5.  Interests of Named Experts and Counsel.

         Not applicable.


Item 6.  Indemnification of Directors and Officers.

         Section  145 of the  General  Corporation  Law of the State of Delaware
empowers a Delaware corporation to indemnify any person who was or is a party or
is  threatened  to be made a party  to any  threatened,  pending,  or  completed
action,  suit,  or  proceeding,  whether  civil,  criminal,  administrative,  or
investigative  (other than an action by or in the right of the  corporation)  by
reason of the fact that such person is or was a director,  officer, employee, or
agent of the corporation, or is or was serving at the request of the corporation
as a director, officer, employee, or agent of another corporation,  partnership,
joint  venture,   trust,  or  other  enterprise,   against  expenses  (including
attorneys' fees), judgments,  fines, and amounts paid in settlement actually and
reasonably  incurred by such person in  connection  with such action,  suit,  or
proceeding  if such  person  acted in good  faith  and in a manner  such  person
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation,  and with  respect to any  criminal  action or  proceeding,  had no
reasonable  cause to  believe  that such  person's  conduct  was  unlawful.  The
termination of any action, suit, or proceeding by judgment,  order,  settlement,
conviction,  or upon plea of nolo  contendere  or its  equivalent,  does not, of
itself, create a presumption that such person did not act in good faith and in a
manner which such person reasonably believed to be in or not opposed to the best
interests  of the  corporation,  and,  with  respect to any  criminal  action or
proceeding,  had  reasonable  cause to believe  that such  person's  conduct was
unlawful.

         In the case of an action by or in the right of the corporation, Section
145 empowers a  corporation  to indemnify any person who was or is a party or is
threatened to be made a party to any threatened, pending, or completed action in
any of the capacities  set forth above against  expenses  (including  attorneys'
fees)  actually and  reasonably  incurred by such person in connection  with the
defense or  settlement of such action or suit if such person acted in good faith
and in a manner such person reasonably  believed to be in and not opposed to the
                                       4
<PAGE>

best interests of the corporation,  except that indemnification is not permitted
in respect of any claim, issue, or matter as to which such person is adjudged to
be liable to the  corporation  unless and only to the  extent  that the Court of
Chancery or the court in which such action or suit was brought  determines  upon
application  that,  despite the  adjudicate  of liability but in view of all the
circumstances  of the case,  such  person is fairly and  reasonably  entitled to
indemnity  for such  expenses  which the Court of  Chancery  or such other court
deems  proper.  Section 145 further  provides:  that a Delaware  corporation  is
required to indemnify a director,  officer,  employee, or agent against expenses
(including  attorneys' fees) actually and reasonably  incurred by such person in
connection  with any action,  suit,  or  proceeding  or in defense of any claim,
issue,  or matter  therein as to which such  person has been  successful  on the
merits or otherwise;  that indemnification provided for by Section 145 shall not
be deemed  exclusive of any other rights to which the  indemnified  party may be
entitled;  that  indemnification  provided  for by  Section  145  shall,  unless
otherwise provided when authorized or ratified,  continue as to a person who has
ceased to be a  director,  officer,  employee,  or agent and shall  inure to the
benefit of such person's heirs, executors, and administrators;  and empowers the
corporation  to  purchase  and  maintain  insurance  on behalf of a director  or
officer  against any such  liability  asserted  against  such person in any such
capacity  or  arising  out of such  person's  status as such  whether or not the
corporation  would  have the power to  indemnify  him  against  liability  under
Section  145.  A  Delaware  corporation  may  provide  indemnification  only  as
authorized in the specific case upon a determination that indemnification of the
director,  officer,  employee or agent is proper in the circumstances because he
has met the applicable standard of conduct. Such determination is to be made (i)
by the board of directors by a majority vote of a quorum consisting of directors
who were not party to such action, suit, or proceeding, or (ii) if such a quorum
is not obtainable, or, even if obtainable a quorum of disinterested directors so
directs,  by  independent  legal counsel in a written  opinion,  or (iii) by the
stockholders.

         Article VIII of the Amended and Restated  Certificate of  Incorporation
of the  Company  and  Article  VIII of the Bylaws of the  Company  provides  for
indemnification  of directors and officers of the Company to the fullest  extent
permitted by law, as now in effect or later amended.  Article VIII of the Bylaws
provides that  expenses  incurred by an officer of director in defending a civil
or criminal action, suit, or proceeding may be paid by the Company in advance of
final  disposition upon receipt of an undertaking by or on behalf of such person
to repay such  amount if it  ultimately  is  determined  that such person is not
entitled to be indemnified by the Company.

         The Company may  provide  liability  insurance  for each  director  and
officer for certain  losses  arising  from claims or charges  made  against them
while acting in their  capacities  as directors or officers of the Company.  The
Company currently maintains such liability insurance.

         Article  VII of the  Company's  Amended  and  Restated  Certificate  of
Incorporation  eliminates the personal liability of the directors of the Company
to the fullest extent permitted by the provisions of Section 102 of the Delaware
General Corporation Law, as the same may be amended and supplemented.

         Additionally,  the Company has entered into Indemnification  Agreements
with certain of its  directors  and  officers  whereby the Company has agreed to
indemnify,  and advance  expenses  to,  each  indemnitee  to the fullest  extent
permitted by applicable law. The Indemnification  Agreements will continue until
and terminate upon the later of (i) ten years after the date that the indemnitee
has ceased to serve as a director or officer of the Company or any entity  which
the  indemnitee  served  at the  request  of the  Company,  or  (ii)  the  final
termination  of all pending  proceedings  in respect of which the  indemnitee is
granted rights of  indemnification  or advancement of expenses or any proceeding
commenced by the indemnitee.


Item 7.  Exemption from Registration Claimed.

         Not Applicable.

Item 8.  Exhibits.

Exhibit No.     Description
            4.1 1996 Performance Equity Plan

            4.2 Stock  Option  Agreement,  dated  June 21,  1995,  for the
                purchase of 30,000 shares between Bruce Sokoloff and the Company

            4.3 Stock  Option  Agreement,  dated  June 23,  1995,  for the
                purchase of 80,000 shares between Jonathan L. Steinberg and the
                Company

            4.4 Stock  Option  Agreement,  dated  June 23,  1995,  for the
                purchase of 80,000 shares between Robert Schmidt and the Company
                                       5
<PAGE>

            4.5 Stock  Option  Agreement,  dated  June 23,  1995,  for the 
                purchase of 50,000 shares between Scot A. Rosenblum and the
                Company

            4.6 Stock Option  Agreement,  dated  July 27,  1995,  for the
                purchase of 100,000 shares between Russell A. Anmuth and the
                Company

            4.7 Stock Option Agreement, dated November 1, 1995, for the purchase
                of 50,000 shares between Gordon Anderson and the Company

            4.8 Stock Option Agreement, dated December 1, 1995, for the purchase
                of 30,000 shares between Sharon Cartotto and the Company

            4.9 Stock Option  Agreement,  dated March 15, 1996, for the purchase
                of 100,000 shares between Jay Burzon and the Company

           4.10 1996 Management Incentive Plan

            5.1 Opinion of Graubard Mollen & Miller

           23.1 Consent of  Deloitte & Touche  LLP,  independent  auditors  for
                Registrant  

           23.2 Consent of Ernst & Young LLP,  independent  auditors
                for WisdomTree Associates, L.P.

           23.3 Consent of Graubard Mollen & Miller (Included in Exhibit 5.1)

Item 9.  Undertakings.

         (a)      The undersigned Registrant hereby undertakes:

                  (1)      To file, during any period in which offers or sales 
          are being made,  a  post-effective amendment to this Registration
          Statement;

                           (i)      To include any  prospectus  required by 
               Section  10(a)(3) of the Securities Act of 1933;

                           (ii)     To reflect in  the  prospectus any facts  or
          events arising after the effective date of the Registration  Statement
          (or the most recent effective  amendment thereof) which,  individually
          or in the aggregate, represent a fundamental change in the information
          set forth in the Registration Statement;

                           (iii)  To  include  any  material   information  with
         respect to the plan of  distribution  not  previously  disclosed in the
         Registration  Statement or any material  change to such  information in
         the Registration Statement;

Provided,  however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
Registration  Statement is on Form S-3 or Form S-8, and the information required
to be included in a post-effective amendment by those paragraphs is contained in
periodic  reports filed by the  Registrant  pursuant to Section 13(a) or Section
15(d) of the Securities  Exchange Act of 1934 that are incorporated by reference
in the Registration Statement.

                  (2) That, for the purpose of determining  any liability  under
the Securities Act of 1933, each such  post-effective  amendment shall be deemed
to be a new registration  statement  relating to the securities offered therein,
and the  offering  of such  securities  at that  time  shall be deemed to be the
initial bona fide offering thereof.

                  (3) To remove from  registration by means of a  post-effective
amendment  any of the  securities  being  registered  which remain unsold at the
termination of the offering.

         (b) The undersigned  Registrant hereby undertakes that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and  where  applicable,  each  filing  of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
Registration  Statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

         (c)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the Registrant  pursuant to the foregoing  procedures,  or otherwise,
                                       6
<PAGE>

the  Registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Act and is,  therefore,  unenforceable.  In the  event  that a claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.










                                       7
<PAGE>

                                   SIGNATURES


         Pursuant  to the  requirements  of the  Securities  Act  of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of New  York,  State of New  York,  on this 11th day of
December, 1996.

                                   INDIVIDUAL INVESTOR GROUP, INC.


                                   By:      /s/ Jonathan L. Steinberg
                                   ----------------------------------
                                   Jonathan L. Steinberg, Chairman of the Board

                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears  below  constitutes  and  appoints  Jonathan  L.  Steinberg  and Scot A.
Rosenblum his true and lawful  attorneys-in-fact  and agents, each acting alone,
with full power of  substitution  and  resubstitution,  for him and in his name,
place and stead,  in any and all  capacities,  to sign any or all  amendments to
this Registration Statement,  including post-effective  amendments,  and to file
the same, with all exhibits thereto, and all documents in connection  therewith,
with   the   Securities   and   Exchange   Commission,    granting   unto   said
attorneys-in-fact  and agents,  and each of them, full power and authority to do
and perform each and every act and thing  requisite  and necessary to be done in
and about the  premises,  as fully to all  intents  and  purposes as he might or
could  do  in  person,   and  hereby   ratifies   and  confirms  all  that  said
attorneys-in-fact  and  agents,  each  acting  alone,  or  their  substitute  or
substitutes, may lawfully do or cause to be done by virtue hereof.

         Pursuant to the requirements of the Securities Act of 1933, as amended,
this  Registration  Statement  has been signed by the  following  persons in the
capacities and on the dates indicated.


/s/ Jonathan L. Steinberg      Chief Executive Officer,       December 12,1996
- ------------------------       Treasurer and Directtor
Jonathan L. Steinberg          (Principal Executive Officer)

/s/ Robert H. Schmidt          President and Director         December 12, 1996
- -----------------------
Robert H. Schmidt

/s/ Scot A. Rosenblum          Chief Financial Officer,       December 12, 1996
- ------------------------       Vice President, Secretary
Scot A. Rosenblum              and Director (Principal
                               Financial Office                  

/s/ Henry G. Clark             Controller (Principal          December 12, 1996
- ------------------------       Accounting Officer)
Henry G. Clark

/s/ Bruce L. Sokoloff          Director                       December 12, 1996
- ------------------------
Bruce L. Sokoloff

/s/ Peter M. Ziemba            Director                       December 12, 1996
- ------------------------
Peter M. Ziemba



                                       8
<PAGE>
<TABLE>
<CAPTION>

                                  EXHIBIT INDEX



Exhibit No.     Description                                                          Page No.  
            <C>                                                                      <C>
            4.1 1996 Performance Equity Plan                                         10-19

            4.2 Stock Option Agreement, dated June 21, 1995, for the purchase of     20-22
                30,000 shares between Bruce Sokoloff and the Company

            4.3 Stock Option Agreement, dated June 23, 1995, for the purchase        23-26
                of 80,000 shares between Jonathan L. Steinberg and the Company

            4.4 Stock Option Agreement, dated June 23, 1995, for the purchase of     27-30
                80,000 shares between Robert Schmidt and the Company

            4.5 Stock Option Agreement, dated June 23, 1995, for the purchase of     31-34
                50,000 shares between Scot Rosenblum and the Company

            4.6 Stock Option Agreement, dated July 27, 1995, for the purchase        35-37
                of 100,000 shares between Russell A. Anmuth and the Company

            4.7 Stock Option Agreement, dated November 1, 1995, for the purchase     38-41
                of 50,000 shares between Gordon Anderson and the Company

            4.8 Stock Option Agreement, dated December 1, 1995, for the purchase     42-45
                of 30,000 shares between Sharon Cartotto and the Company

            4.9 Stock Option  Agreement,  dated March 15, 1996, for the purchase     46-49
                of 100,000 shares between Jay Burzon and the Company

           4.10 1996 Management Incentive Plan                                       52-61

            5.1 Opinion of Graubard Mollen & Miller                                  62

           23.1 Consent of  Deloitte & Touche  LLP,  independent  auditors  for      63
                Registrant  

           23.2 Consent of Ernst & Young LLP,  independent  auditors                 64
                for WisdomTree Associates, L.P.

           23.3 Consent of Graubard Mollen & Miller (Included in Exhibit 5.1)        62

</TABLE>



                                       9


<PAGE>
                                                                    EXHIBIT 4.1

                  Approved by Board of Directors March 18, 1996
                   Approved by Stockholders on: June 19, 1996


                         INDIVIDUAL INVESTOR GROUP, INC.

                          1996 Performance Equity Plan


Section 1.        Purpose; Definitions.

         1.1 Purpose.  The purpose of the Individual  Investor Group,  Inc. (the
"Company") 1996 Performance Equity Plan (the "Plan") is to enable the Company to
offer to its key  employees,  officers,  directors and  consultants  whose past,
present and/or potential  contributions to the Company and its Subsidiaries have
been, are or will be important to the success of the Company,  an opportunity to
acquire a  proprietary  interest in the Company.  The various types of long-term
incentive awards which may be provided under the Plan will enable the Company to
respond to changes in compensation  practices,  tax laws, accounting regulations
and the size and diversity of its businesses.

         1.2      Definitions.  For purposes of the Plan, the following terms 
shall be defined as set forth below:
                 

                  (a)  "Agreement"  means the agreement  between the Company and
the Holder setting forth the terms and conditions of an award under the Plan.

                  (b)      "Board" means the Board of Directors of the Company.

                  (c) "Code" means the Internal Revenue Code of 1986, as amended
from time to time,  and any successor  thereto and the  regulations  promulgated
thereunder.

                  (d) "Committee"  means the Stock Option Committee of the Board
or any other committee of the Board, which the Board may designate to administer
the Plan or any portion  thereof.  If no  Committee is so  designated,  then all
references in this Plan to "Committee" shall mean the Board.

                  (e)      "Common Stock" means the Common Stock of the Company,
par value $.01 per share.

                  (f)      "Company"  means  Individual  Investor  Group,  Inc.,
a corporation  organized under the laws of the State of Delaware.

                  (g)  "Deferred  Stock"  means Stock to be  received,  under an
award made  pursuant  to Section 8, below,  at the end of a  specified  deferral
period.

                  (h)      "Disability"  means  disability  as  determined  
under  procedures  established  by  the Committee for purposes of the Plan.

                  (i)      "Effective Date" means the date set forth in Section
12.1, below.

                  (j) "Fair  Market  Value",  unless  otherwise  required by any
applicable provision of the Code or any regulations issued thereunder, means, as
of any given date:  (i) if the Common  Stock is listed on a national  securities
exchange or quoted on the Nasdaq National Market or Nasdaq SmallCap Market,  the
last sale  price of the Common  Stock in the  principal  trading  market for the
Common  Stock on the last  trading day  preceding  the date of grant of an award
hereunder,  as reported by the  exchange or Nasdaq,  as the case may be; (ii) if
the Common  Stock is not listed on a national  securities  exchange or quoted on
the  Nasdaq  National  Market or Nasdaq  SmallCap  Market,  but is traded in the
over-the-counter  market, the closing bid price for the Common Stock on the last
trading day  preceding  the date of grant of an award  hereunder  for which such
quotations  are  reported by the OTC Bulletin  Board or the  National  Quotation
Bureau,  Incorporated or similar publisher of such quotations;  and (iii) if the
fair market value of the Common Stock  cannot be  determined  pursuant to clause
(i) or (ii) above, such price as the Committee shall determine, in good faith.

                  (k)      "Holder" means a person who has received an award
under the Plan.

                  (l) "Incentive  Stock Option" means any Stock Option  intended
to be and  designated  as an  "incentive  stock  option"  within the  meaning of
Section 422 of the Code.

                  (m)      "Nonqualified Stock Option" means any Stock Option 
that is not an Incentive Stock Option.
                                       
                                       10
<PAGE> 

                  (n)      "Normal  Retirement"  means  retirement  from active
employment with the Company or any Subsidiary on or after age 65.

                  (o) "Other  Stock-Based Award" means an award under Section 9,
below, that is valued in whole or in part by reference to, or is otherwise based
upon, Stock.

                  (p) "Parent" means any present or future parent corporation of
the Company, as such term is defined in Section 424(e) of the Code.

                  (q)      "Plan" means the  Individual  Investor  Group,  Inc.
1996  Performance  Equity Plan, as hereinafter amended from time to time.

                  (r)  "Restricted  Stock" means Stock,  received under an award
made pursuant to Section 7, below,  that is subject to  restrictions  under said
Section 7.

                  (s) "SAR Value"  means the excess of the Fair Market Value (on
the  exercise  date) of the  number of shares  for which the Stock  Appreciation
Right is  exercised  over the  exercise  price that the  participant  would have
otherwise  had to pay to exercise  the related  Stock  Option and  purchase  the
relevant shares.

                  (t)      "Stock" means the Common Stock of the Company, par 
value $.01 per share.

                  (u) "Stock Appreciation Right" means the right to receive from
the Company, on surrender of all or part of the related Stock Option,  without a
cash payment to the Company, a number of shares of Common Stock equal to the SAR
Value divided by the exercise price of the Stock Option.

                  (v)      "Stock  Option"  or  "Option"  means any  option to 
purchase  shares of Stock  which is granted pursuant to the Plan.

                  (w)  "Stock  Reload  Option"  means any option  granted  under
Section 5.3,  below, as a result of the payment of the exercise price of a Stock
Option and/or the  withholding tax related thereto in the form of Stock owned by
the Holder or the withholding of Stock by the Company.

                  (x)  "Subsidiary"  means  any  present  or  future  subsidiary
corporation  of the  Company,  as such term is defined in Section  424(f) of the
Code.

Section 2.        Administration.

         2.1      Committee  Membership.  The Plan shall be  administered  by
the Board or a  Committee.  Committee members shall serve for such term as the
Board may in each case  determine,  and shall be subject to removal at any time
 by the Board.

         2.2 Powers of  Committee.  The Committee  shall have full  authority to
award,  pursuant  to the  terms of the  Plan:  (i)  Stock  Options,  (ii)  Stock
Appreciation  Rights,  (iii)  Restricted  Stock,  (iv) Deferred Stock, (v) Stock
Reload  Options  and/or  (vi)  Other   Stock-Based   Awards.   For  purposes  of
illustration  and not of  limitation,  the  Committee  shall have the  authority
(subject to the express provisions of this Plan):

                  (a) to select  the  officers,  key  employees,  directors  and
consultants  of the  Company  or any  Subsidiary  to whom Stock  Options,  Stock
Appreciation  Rights,  Restricted  Stock,  Deferred Stock,  Reload Stock Options
and/or Other Stock-Based Awards may from time to time be awarded hereunder.

                  (b) to determine the terms and  conditions,  not  inconsistent
with the terms of the Plan, of any award granted hereunder  (including,  but not
limited to, number of shares, share price, any restrictions or limitations,  and
any  vesting,  exchange,  surrender,  cancellation,  acceleration,  termination,
exercise or forfeiture provisions, as the Committee shall determine);

                  (c)      to determine any  specified  performance  goals or 
such other factors or criteria  which need to be attained for the vesting of an
 award granted hereunder;

                  (d) to determine the terms and  conditions  under which awards
granted hereunder are to operate on a tandem basis and/or in conjunction with or
apart from other  equity  awarded  under this Plan and cash  awards  made by the
Company or any Subsidiary outside of this Plan;

                  (e) to permit a Holder  to elect to defer a payment  under the

                                       11
<PAGE>

Plan under such rules and procedures as the Committee may  establish,  including
the  crediting  of  interest  on  deferred  amounts  denominated  in cash and of
dividend equivalents on deferred amounts denominated in Stock;

                  (f) to  determine  the extent and  circumstances  under  which
Stock and other  amounts  payable  with respect to an award  hereunder  shall be
deferred which may be either automatic or at the election of the Holder; and

                  (g) to substitute (i) new Stock Options for previously granted
Stock  Options,  which  previously  granted  Stock  Options  have higher  option
exercise prices and/or contain other less favorable  terms,  and (ii) new awards
of any  other  type  for  previously  granted  awards  of the same  type,  which
previously granted awards are upon less favorable terms.

         2.3      Interpretation of Plan.

                  (a) Committee  Authority.  Subject to Section 11,  below,  the
Committee   shall  have  the   authority   to  adopt,   alter  and  repeal  such
administrative  rules,  guidelines and practices governing the Plan as it shall,
from time to time, deem advisable,  to interpret the terms and provisions of the
Plan  and any  award  issued  under  the  Plan  (and to  determine  the form and
substance of all Agreements  relating thereto),  and to otherwise  supervise the
administration of the Plan.  Subject to Section 11, below, all decisions made by
the  Committee  pursuant  to the  provisions  of the  Plan  shall be made in the
Committee's  sole  discretion  and shall be final and binding  upon all persons,
including the Company, its Subsidiaries and Holders.

                  (b)  Incentive  Stock  Options.  Anything  in the  Plan to the
contrary notwithstanding, no term or provision of the Plan relating to Incentive
Stock  Options   (including  but  limited  to  Stock  Reload  Options  or  Stock
Appreciation  rights granted in conjunction  with an Incentive  Stock Option) or
any  Agreement  providing for  Incentive  Stock  Options  shall be  interpreted,
amended or altered, nor shall any discretion or authority granted under the Plan
be so exercised, so as to disqualify the Plan under Section 422 of the Code, or,
without the consent of the Holder(s) affected, to disqualify any Incentive Stock
Option under such Section 422.

Section 3.        Stock Subject to Plan.

         3.1  Number  of  Shares.  The total  number  of shares of Common  Stock
reserved  and  available  for  distribution  under the Plan  shall be  1,000,000
shares.  Shares of Stock  under the Plan may  consist,  in whole or in part,  of
authorized and unissued shares or treasury  shares.  If any shares of Stock that
have been  granted  pursuant  to a Stock  Option  cease to be subject to a Stock
Option,  or if any  shares of Stock that are  subject to any Stock  Appreciation
Right,  Restricted  Stock,  Deferred  Stock award,  Reload Stock Option or Other
Stock-Based Award granted  hereunder are forfeited,  or any such award otherwise
terminates without a payment being made to the Holder in the form of Stock, such
shares shall again be  available  for  distribution  in  connection  with future
grants and awards under the Plan. Only net shares issued upon a  stock-for-stock
exercise  (including stock used for withholding  taxes) shall be counted against
the number of shares available under the Plan.

         3.2 Adjustment Upon Changes in Capitalization, Etc. In the event of any
merger, reorganization, consolidation,  recapitalization, dividend (other than a
cash dividend),  stock split,  reverse stock split, or other change in corporate
structure  affecting the Stock, such substitution or adjustment shall be made in
the  aggregate  number of shares  reserved for issuance  under the Plan,  in the
number and  exercise  price of shares  subject to  outstanding  Options,  in the
number  of  shares  and  Stock   Appreciation  Right  price  relating  to  Stock
Appreciation  Rights, and in the number of shares subject to, and in the related
terms of,  other  outstanding  awards  (including  but not  limited to awards of
Restricted  Stock,  Deferred Stock,  Reload Stock Options and Other  Stock-Based
Awards)  granted under the Plan as may be determined  to be  appropriate  by the
Committee in order to prevent  dilution or enlargement of rights,  provided that
the number of shares subject to any award shall always be a whole number.

Section 4.        Eligibility.

         4.1 General. Awards may be made or granted to key employees,  officers,
directors  and  consultants  who are  deemed to have  rendered  or to be able to
render  significant  services  to the  Company or its  Subsidiaries  and who are
deemed to have contributed or to have the potential to contribute to the success
of the Company.  No Incentive Stock Option shall be granted to any person who is
not an employee of the Company or a Subsidiary at the time of grant.

         4.2      Directors' Awards.  Notwithstanding anything contained herein
 to the contrary:

                  (a) The only  awards  that may be granted to a director of the

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<PAGE>

Company  hereunder  (even if such person also acts in other  capacities  for the
Company in addition to being a director)  shall be Stock  Options with the terms
set forth below and in Section 6, below.  If there is an  inconsistency  between
the provisions of this Section 4 and Section 6, the provisions of this Section 4
shall control.

                  (b)  During  the term of the Plan,  if there are  shares  then
available for grant as Stock Options on the initial  election or  appointment to
the Board of Directors of a director and upon each subsequent  re-election,  and
if the  director  is not  employed  by the  Company  or a  Subsidiary,  then the
director  shall be awarded a Stock Option to purchase  30,000 shares of Stock at
the Fair Market Value of a share of Stock on the date of  election,  appointment
or re-election of the director to the Board of Directors. The Stock Option shall
become  exercisable  by the  director  as to  10,000  shares  of  Stock  on each
anniversary of his election,  appointment or re-election as a director, provided
the  person  is a  director  of  the  Company  on  such  anniversary,  and  once
exercisable that portion of the Stock Option will remain  exercisable  until the
tenth anniversary of the election,  appointment or re-election,  as the case may
be;  provided  if the  director  ceases to be a  director  of the  Company  or a
Subsidiary for any reason other than death, the portion of the Stock Option,  if
any that was  exercisable  as of the date of  termination  may be exercised  for
period of six months or until the expiration of the exercise  period,  whichever
is shorter.  The portion of the Stock Option that was not  exercisable as of the
date of termination  shall terminate  immediately.  In the event of a director's
death, the portion, if any, of the Stock Option exercisable at the date of death
may be exercised by the legal  representative or legatee of the director for one
year from the date of death or the expiration of the exercise period,  whichever
is shorter. Notwithstanding the foregoing, if the director eligible for an award
of a Stock Option under this Section 4.2 is re-elected as a director and has not
yet served as a director  of the  Company  for a term of three full  years,  the
award of the Stock  Option  provided  in this  Section  4.2 will be  modified as
follows:  (i) the number of shares of Stock that may be acquired under the Stock
Option will be reduced to (A) 20,000  shares of Stock if the director has served
as a director  more than two years but less than three years,  (B) 10,000 shares
of Stock if the director has served as a director  more than one year,  but less
than two  years,  and (C) if the  director  has  served  less than one year as a
director,  no Stock  Option will be awarded,  and (ii) the Stock  Option will be
exercisable  by the director as to 10,000  shares of Stock on each of the second
and third  anniversaries of his re-election or  re-appointment  as a director if
the Stock Option  represents the right to acquire 20,000 shares of Stock and the
Stock Option will be exercisable by the director as to 10,000 shares of Stock on
the third  anniversary of his re-election or re-appointment as a director if the
Stock Option represents the right to acquire 10,000 shares of Stock.

                  (c) This Section 4.2 shall not be amended more than once every
twelve  months,  other  than to  comply  with  any  changes  in the  Code or the
Employment   Retirement  Income  Security  Act  or  the  rules  and  regulations
promulgated under either of those statutes.

Section 5.        Required Six Month Holding Period.

         A period of not less than six months must elapse from the date of grant
of an award  under  the  Plan,  (i)  before  any  disposition  by a Holder  of a
derivative  security (as defined in Rule 16a-1  promulgated under the Securities
Exchange  Act of 1934,  as  amended)  issued  under this Plan or (ii) before any
disposition by a Holder of any Stock  purchased or granted  pursuant to an award
under this Plan.

Section 6.        Stock Options.

         6.1 Grant and Exercise.  Stock Options granted under the Plan may be of
two types: (i) Incentive Stock Options and (ii) Nonqualified Stock Options.  Any
Stock Option granted under the Plan shall contain such terms,  not  inconsistent
with this Plan, or with respect to Incentive  Stock  Options,  not  inconsistent
with the Code, as the  Committee  may from time to time  approve.  The Committee
shall have the authority to grant Incentive Stock Options,  Non-Qualified  Stock
Options,  or both types of Stock  Options  and which may be granted  alone or in
addition to other awards  granted  under the Plan.  To the extent that any Stock
Option intended to qualify as an Incentive Stock Option does not so qualify,  it
shall constitute a separate Nonqualified Stock Option. An Incentive Stock Option
may be granted only within the ten-year  period  commencing  from the  Effective
Date and may only be  exercised  within  ten years of the date of grant (or five
years in the case of an  Incentive  Stock  Option  granted to an optionee  ("10%
Stockholder")  who, at the time of grant, owns Stock possessing more than 10% of
the total combined voting power of all classes of stock of the Company.

         6.2      Terms and  Conditions.  Stock  Options  granted  under the
Plan shall be subject to the following terms and conditions:

                  (a)  Exercise  Price.  The  exercise  price per share of Stock
purchasable  under a Stock Option shall be  determined  by the  Committee at the
time of grant and may be less than 100% of the Fair Market Value of the Stock as
defined above; provided,  however, that the exercise price of an Incentive Stock
Option  shall  not be less than  100% of the Fair  Market  Value of the Stock if
granted  to a person  other  than a 10%  Stockholder  and,  if  granted to a 10%

                                       13
<PAGE>
Stockholder,  the exercise  price shall not be less than 110% of the Fair Market
Value of the Stock.

                  (b)      Option Term.  Subject to the limitations in Section 
6.1,  above,  the term of each Stock Option shall be fixed by the Committee.

                  (c) Exercisability. Stock Options shall be exercisable at such
time or times,  and subject to such terms and  conditions as shall be determined
by the Committee.  If the Committee provides, in its discretion,  that any Stock
Option is exercisable only in  installments,  i.e., that it vests over time, the
Committee may waive such installment exercise provisions at any time at or after
the time of grant in whole or in part,  based upon such factors as the Committee
shall determine.

                  (d)  Method of  Exercise.  Subject  to  whatever  installment,
exercise and waiting  period  provisions  are  applicable in a particular  case,
Stock  Options may be  exercised in whole or in part at any time during the term
of the Option,  by giving written  notice of exercise to the Company  specifying
the number of shares of Stock to be purchased.  Such notice shall be accompanied
by payment in full of the  purchase  price,  which  shall be in cash or,  unless
otherwise  provided in the Agreement,  in shares of Stock (including  Restricted
Stock and other contingent awards under this Plan) or, partly in cash and partly
in such Stock, or such other means which the Committee determines are consistent
with the Plan's purpose and applicable  law. Cash payments shall be made by wire
transfer, certified or bank check or personal check, in each case payable to the
order of the Company; provided,  however, that the Company shall not be required
to deliver  certificates  for shares of Stock with respect to which an Option is
exercised  until the Company  has  confirmed  the receipt of good and  available
funds in payment of the purchase  price  thereof.  Payments in the form of Stock
shall be valued at the Fair  Market  Value of a share of Stock on the date prior
to the  date of  exercise.  Such  payments  shall be made by  delivery  of stock
certificates  in negotiable  form which are effective to transfer good and valid
title thereto to the Company, free of any liens or encumbrances.  Subject to the
terms of the  Agreement,  the  Committee  may,  in its sole  discretion,  at the
request of the Holder,  deliver upon the exercise of a Nonqualified Stock Option
a  combination  of shares of Deferred  Stock and Common  Stock;  provided  that,
notwithstanding  the  provisions of Section 9 of the Plan,  such Deferred  Stock
shall be fully vested and not subject to forfeiture. A Holder shall have none of
the rights of a  stockholder  with  respect to the shares  subject to the Option
until such shares  shall be  transferred  to the Holder upon the exercise of the
Option.

                  (e)  Transferability.  Except  as  may  be  set  forth  in the
Agreement,  no Stock  Option shall be  transferable  by the Holder other than by
will or by the laws of descent and distribution,  and all Stock Options shall be
exercisable, during the Holder's lifetime, only by the Holder.

                  (f) Termination by Reason of Death.  If a Holder's  employment
by the Company or a Subsidiary  terminates by reason of death,  any Stock Option
held by such Holder, unless otherwise determined by the Committee at the time of
grant and set forth in the  Agreement,  shall be fully vested and may thereafter
be exercised by the legal  representative of the estate or by the legatee of the
Holder  under the will of the  Holder,  for a period of one year (or such  other
greater or lesser period as the Committee may specify at grant) from the date of
such  death or until the  expiration  of the stated  term of such Stock  Option,
whichever period is the shorter.

                  (g)  Termination  by  Reason  of  Disability.  If  a  Holder's
employment by the Company or any Subsidiary  terminates by reason of Disability,
any  Stock  Option  held by such  Holder,  unless  otherwise  determined  by the
Committee  at the time of grant and set forth in the  Agreement,  shall be fully
vested and may  thereafter  be  exercised by the Holder for a period of one year
(or such other greater or lesser period as the Committee may specify at the time
of  grant)  from  the  date of such  termination  of  employment  or  until  the
expiration  of the stated  term of such Stock  Option,  whichever  period is the
shorter.

                  (h) Other  Termination.  Subject to the  provisions of Section
13.3,  below,  and unless  otherwise  determined by the Committee at the time of
grant and set forth in the Agreement,  if a Holder is an employee of the Company
or a  Subsidiary  at the time of grant and if such  Holder's  employment  by the
Company  or any  Subsidiary  terminates  for any  reason  other  than  death  or
Disability,  the Stock Option shall thereupon  automatically  terminate,  except
that if the Holder's  employment  is  terminated  by the Company or a Subsidiary
without cause or due to Normal Retirement, then the portion of such Stock Option
which has vested on the date of  termination  of employment may be exercised for
the lesser of three months after  termination  of  employment  or the balance of
such Stock Option's term.

                  (i) Additional Incentive Stock Option Limitation.  In the case
of an  Incentive  Stock  Option,  the  aggregate  Fair  Market  Value  of  Stock
(determined at the time of grant of the Option) with respect to which  Incentive
Stock Options become exercisable by a Holder during any calendar year (under all
such  plans of the  Company  and its  Parent  and  Subsidiary)  shall not exceed
$100,000.

                                       14
<PAGE>

                  (j) Buyout and Settlement Provisions. The Committee may at any
time,  in its  sole  discretion,  offer  to buy  out a Stock  Option  previously
granted,  based upon such terms and conditions as the Committee  shall establish
and communicate to the Holder at the time that such offer is made.

                  (k)      Stock Option  Agreement.  Each grant of a Stock 
Option shall be confirmed  by, and shall be subject to the terms of, the 
Agreement executed by the Company and the Holder.

         6.3 Stock Reload  Option.  The  Committee  may also grant to the Holder
(concurrently  with the grant of an  Incentive  Stock Option and at or after the
time of grant in the case of a Nonqualified  Stock Option) a Stock Reload Option
up to the  amount of shares of Stock  held by the Holder for at least six months
and used to pay all or part of the  exercise  price of an  Option  and,  if any,
withheld by the  Company as payment for  withholding  taxes.  Such Stock  Reload
Option  shall have an exercise  price  equal to the Fair Market  Value as of the
date  of  the  Stock  Reload  Option  grant.  Unless  the  Committee  determines
otherwise,  a Stock Reload Option may be exercised  commencing one year after it
is granted and shall expire on the date of expiration of the Option to which the
Reload Option is related.

Section 7.        Stock Appreciation Rights.

         7.1 Grant and  Exercise.  The  Committee  may grant Stock  Appreciation
Rights to  participants  who have been, or are being granted,  Options under the
Plan as a means of allowing such  participants to exercise their Options without
the need to pay the exercise price in cash. In the case of a Nonqualified  Stock
Option, a Stock Appreciation Right may be granted either at or after the time of
the grant of such  Nonqualified  Stock Option. In the case of an Incentive Stock
Option, a Stock  Appreciation Right may be granted only at the time of the grant
of such Incentive Stock Option.

         7.2      Terms and  Conditions.  Stock  Appreciation  Rights shall be
subject to the  following  terms and conditions:

                  (a)   Exercisability.   Stock  Appreciation  Rights  shall  be
exercisable  as  shall  be  determined  by the  Committee  and set  forth in the
Agreement, subject to the limitations, if any, imposed by the Code, with respect
to related Incentive Stock Options.

                  (b)      Termination.  A Stock  Appreciation  Right  shall 
terminate  and  shall  no  longer  be exercisable upon the termination or
exercise of the related Stock Option.

                  (c) Method of  Exercise.  Stock  Appreciation  Rights shall be
exercisable  upon  such  terms  and  conditions  as shall be  determined  by the
Committee  and set forth in the  Agreement and by  surrendering  the  applicable
portion of the related  Stock  Option.  Upon such  exercise and  surrender,  the
Holder  shall be entitled to receive a number of Option  Shares equal to the SAR
Value divided by the Fair Market Value (on the exercise date).

                  (d)  Shares  Affected  Upon  Plan.  The  granting  of a  Stock
Appreciation  Right shall not affect the number of shares of Stock available for
awards under the Plan. The number of shares  available for awards under the Plan
will,  however,  be  reduced by the  number of shares of Stock  acquirable  upon
exercise of the Stock Option to which such Stock Appreciation Right relates.

Section 8.        Restricted Stock.

         8.1 Grant. Shares of Restricted Stock may be awarded either alone or in
addition to other awards granted under the Plan. The Committee  shall  determine
the  eligible  persons  to  whom,  and the time or times  at  which,  grants  of
Restricted Stock will be awarded,  the number of shares to be awarded, the price
(if any) to be paid by the Holder,  the time or times  within  which such awards
may be subject to forfeiture (the  "Restriction  Period"),  the vesting schedule
and rights to  acceleration  thereof,  and all other terms and conditions of the
awards.

         8.2      Terms and  Conditions.  Each  Restricted  Stock award shall be
subject to the following terms and conditions:

                  (a)  Certificates.  Restricted  Stock,  when  issued,  will be
represented by a stock certificate or certificates registered in the name of the
Holder  to whom such  Restricted  Stock  shall  have been  awarded.  During  the
Restriction  Period,  certificates  representing  the  Restricted  Stock and any
securities  constituting Retained  Distributions (as defined below) shall bear a
legend to the effect that ownership of the  Restricted  Stock (and such Retained
Distributions), and the enjoyment of all rights appurtenant thereto, are subject
to the  restrictions,  terms  and  conditions  provided  in  the  Plan  and  the

                                       15
<PAGE>

Agreement.  Such certificates shall be deposited by the Holder with the Company,
together with stock powers or other instruments of assignment,  each endorsed in
blank,  which will  permit  transfer to the Company of all or any portion of the
Restricted Stock and any securities  constituting  Retained  Distributions  that
shall be forfeited or that shall not become vested in  accordance  with the Plan
and the Agreement.

                  (b) Rights of Holder. Restricted Stock shall constitute issued
and outstanding  shares of Common Stock for all corporate  purposes.  The Holder
will have the right to vote such  Restricted  Stock,  to receive  and retain all
regular cash dividends and other cash equivalent  distributions as the Board may
in its sole discretion designate, pay or distribute on such Restricted Stock and
to exercise all other rights,  powers and privileges of a holder of Common Stock
with respect to such Restricted  Stock,  with the exceptions that (i) the Holder
will not be  entitled  to  delivery  of the stock  certificate  or  certificates
representing  such  Restricted  Stock until the  Restriction  Period  shall have
expired and unless all other  vesting  requirements  with respect  thereto shall
have  been  fulfilled;  (ii)  the  Company  will  retain  custody  of the  stock
certificate  or  certificates  representing  the  Restricted  Stock  during  the
Restriction  Period;  (iii) other than  regular  cash  dividends  and other cash
equivalent  distributions as the Board may in its sole discretion designate, pay
or distribute,  the Company will retain custody of all distributions  ("Retained
Distributions")  made or declared with respect to the Restricted Stock (and such
Retained  Distributions  will be  subject  to the same  restrictions,  terms and
conditions as are applicable to the Restricted  Stock) until such time, if ever,
as the Restricted Stock with respect to which such Retained  Distributions shall
have been made,  paid or declared  shall have become  vested and with respect to
which the  Restriction  Period shall have  expired;  (iv) a breach of any of the
restrictions,  terms or  conditions  contained in this Plan or the  Agreement or
otherwise  established by the Committee with respect to any Restricted  Stock or
Retained  Distributions will cause a forfeiture of such Restricted Stock and any
Retained Distributions with respect thereto.

                  (c)  Vesting;   Forfeiture.   Upon  the   expiration   of  the
Restriction  Period  with  respect  to each  award of  Restricted  Stock and the
satisfaction of any other applicable restrictions,  terms and conditions (i) all
or part of such  Restricted  Stock shall become  vested in  accordance  with the
terms of the Agreement, and (ii) any Retained Distributions with respect to such
Restricted  Stock shall become  vested to the extent that the  Restricted  Stock
related thereto shall have become vested. Any such Restricted Stock and Retained
Distributions  that do not vest shall be forfeited to the Company and the Holder
shall not thereafter have any rights with respect to such  Restricted  Stock and
Retained Distributions that shall have been so forfeited.

Section 9.        Deferred Stock.

         9.1 Grant.  Shares of Deferred  Stock may be awarded either alone or in
addition to other awards granted under the Plan. The Committee  shall  determine
the eligible persons to whom, and the time or times at which, grants of Deferred
Stock will be awarded,  the number of shares of Deferred  Stock to be awarded to
any person, the duration of the period (the "Deferral Period") during which, and
the conditions under which, receipt of the shares will be deferred,  and all the
other terms and conditions of the awards.

         9.2      Terms and  Conditions.  Each  Deferred  Stock award shall be
subject to the  following  terms and conditions:

                  (a) Certificates. At the expiration of the Deferral Period (or
the  Additional  Deferral  Period  referred to in Section  9.2 (d) below,  where
applicable),  share certificates shall be issued and delivered to the Holder, or
his legal representative, representing the number equal to the shares covered by
the Deferred Stock award.

                  (b) Rights of Holder.  A person  entitled to receive  Deferred
Stock shall not have any rights of a  stockholder  by virtue of such award until
the expiration of the applicable  Deferral  Period and the issuance and delivery
of the certificates  representing  such Stock. The shares of Stock issuable upon
expiration of the Deferral Period shall not be deemed outstanding by the Company
until the  expiration of such  Deferral  Period and the issuance and delivery of
such Stock to the Holder.

                  (c) Vesting;  Forfeiture.  Upon the expiration of the Deferral
Period with respect to each award of Deferred Stock and the  satisfaction of any
other applicable restrictions, terms and conditions all or part of such Deferred
Stock shall become vested in  accordance  with the terms of the  Agreement.  Any
such Deferred Stock that does not vest shall be forfeited to the Company and the
Holder shall not thereafter have any rights with respect to such Deferred Stock.

                  (d) Additional  Deferral  Period. A Holder may request to, and
the Committee may at any time,  defer the receipt of an award (or an installment
of an award) for an additional  specified period or until a specified event (the
"Additional  Deferral  Period").  Subject  to  any  exceptions  adopted  by  the
Committee,  such  request  must  generally  be made at least  one year  prior to
expiration  of the  Deferral  Period  for such  Deferred  Stock  award  (or such
installment).

                                       16
<PAGE>

Section 10.       Other Stock-Based Awards.

         10.1 Grant and  Exercise.  Other  Stock-Based  Awards  may be  awarded,
subject to limitations under applicable law, that are denominated or payable in,
valued in whole or in part by reference  to, or  otherwise  based on, or related
to, shares of Common Stock, as deemed by the Committee to be consistent with the
purposes of the Plan, including, without limitation,  purchase rights, shares of
Common Stock awarded which are not subject to any  restrictions  or  conditions,
convertible or exchangeable debentures,  or other rights convertible into shares
of Common Stock and awards  valued by reference to the value of securities of or
the  performance  of specified  Subsidiaries.  Other  Stock-Based  Awards may be
awarded  either alone or in addition to or in tandem with any other awards under
this Plan or any other plan of the Company.

         10.2  Eligibility  for Other  Stock-Based  Awards.  The Committee shall
determine the eligible  persons to whom and the time or times at which grants of
such  other  stock-based  awards  shall be made,  the number of shares of Common
Stock to be awarded pursuant to such awards,  and all other terms and conditions
of the awards.

         10.3     Terms  and  Conditions.  Each  Other  Stock-Based  Award  
shall  be  subject  to such  terms  and conditions as may be determined by the 
Committee.

Section 11.       Amendment and Termination.

         The Board may at any time, and from time to time, amend alter,  suspend
or discontinue any of the provisions of the Plan, but no amendment,  alteration,
suspension  or  discontinuance  shall be made which would impair the rights of a
Holder  under any  Agreement  theretofore  entered into  hereunder,  without the
Holder's consent.

Section 12.       Term of Plan.

         12.1  Effective  Date. The Plan shall be effective as of March 18, 1996
("Effective  Date"),  subject  to the  approval  of the  Plan  by the  Company's
stockholders  within one year after the Effective Date. Any awards granted under
the Plan prior to such approval shall be effective  when made (unless  otherwise
specified by the Committee at the time of grant), but shall be conditioned upon,
and subject to, such approval of the Plan by the Company's  stockholders  and no
awards  shall  vest or  otherwise  become  free of  restrictions  prior  to such
approval.

         12.2 Termination  Date. Unless terminated by the Board, this Plan shall
continue to remain  effective  until such time no further  awards may be granted
and all awards granted under the Plan are no longer outstanding. Notwithstanding
the foregoing, grants of Incentive Stock Options may only be made during the ten
year period following the Effective Date.

Section 13.       General Provisions.

         13.1 Written  Agreements.  Each award  granted  under the Plan shall be
confirmed by, and shall be subject to the terms of the Agreement executed by the
Company and the Holder.  The  Committee  may  terminate any award made under the
Plan if the  Agreement  relating  thereto is not  executed  and  returned to the
Company within ten days after the Agreement has been delivered to the Holder for
his or her execution.

         13.2  Unfunded  Status of Plan.  The Plan is intended to  constitute an
"unfunded"  plan for  incentive and deferred  compensation.  With respect to any
payments not yet made to a Holder by the Company, nothing contained herein shall
give any such  Holder  any  rights  that are  greater  than  those of a  general
creditor of the Company.

         13.3     Employees.

                  (a) Engaging in Competition  With the Company.  In the event a
Holder's  employment  with the Company or a  Subsidiary  is  terminated  for any
reason whatsoever, and within eighteen months after the date thereof such Holder
accepts  employment with any competitor of, or otherwise  engages in competition
with,  the Company,  the  Committee,  in its sole  discretion,  may require such
Holder  to return  to the  Company  the  economic  value of any award  which was
realized or obtained by such Holder at any time during the period  beginning  on
that date which is six months prior to the date of such Holder's  termination of
employment with the Company.

                  (b) Termination  for Cause.  The Committee may, in the event a

                                       17
<PAGE>

Holder's  employment  with the Company or a Subsidiary is terminated  for cause,
annul any award granted under this Plan to such employee and, in such event, the
Committee,  in its sole  discretion,  may  require  such Holder to return to the
Company the  economic  value of any award which was realized or obtained by such
Holder at any time during the period  beginning on that date which is six months
prior to the date of such Holder's termination of employment with the Company.

                  (c) No Right of Employment.  Nothing  contained in the Plan or
in any award  hereunder  shall be deemed to  confer  upon any  Holder  who is an
employee of the Company or any Subsidiary any right to continued employment with
the Company or any Subsidiary,  nor shall it interfere in any way with the right
of the Company or any  Subsidiary to terminate the  employment of any Holder who
is an employee at any time.

         13.4 Investment Representations.  The Committee may require each person
acquiring  shares of Stock  pursuant to a Stock  Option or other award under the
Plan to  represent  to and agree with the Company in writing  that the Holder is
acquiring the shares for investment without a view to distribution thereof.

         13.5 Additional Incentive  Arrangements.  Nothing contained in the Plan
shall  prevent  the Board  from  adopting  such  other or  additional  incentive
arrangements  as it may deem  desirable,  including,  but not  limited  to,  the
granting of Stock  Options and the  awarding  of stock and cash  otherwise  than
under the Plan;  and such  arrangements  may be either  generally  applicable or
applicable only in specific cases.

         13.6  Withholding  Taxes. Not later than the date as of which an amount
must first be included in the gross income of the Holder for Federal  income tax
purposes  with  respect to any option or other award under the Plan,  the Holder
shall pay to the Company,  or make  arrangements  satisfactory  to the Committee
regarding  the  payment  of,  any  Federal,  state and  local  taxes of any kind
required by law to be withheld or paid with respect to such amount. If permitted
by the Committee,  tax  withholding or payment  obligations  may be settled with
Common Stock,  including  Common Stock that is part of the award that gives rise
to the  withholding  requirement.  The obligations of the Company under the Plan
shall be conditioned  upon such payment or  arrangements  and the Company or the
Holder's  employer (if not the Company) shall,  to the extent  permitted by law,
have the right to deduct any such taxes from any  payment of any kind  otherwise
due to the Holder from the Company or any Subsidiary.

         13.7     Governing  Law. The Plan and all awards made and actions 
taken  thereunder  shall be governed by and construed in accordance with the 
laws of the State of New York (without regard to choice of law provisions).

         13.8 Other Benefit Plans. Any award granted under the Plan shall not be
deemed compensation for purposes of computing benefits under any retirement plan
of the Company or any  Subsidiary  and shall not affect any  benefits  under any
other benefit plan now or subsequently in effect under which the availability or
amount of benefits is related to the level of compensation  (unless  required by
specific reference in any such other plan to awards under this Plan).

         13.9 Non-Transferability. Except as otherwise expressly provided in the
Plan or the  Agreement,  no right or  benefit  under the Plan may be  alienated,
sold, assigned, hypothecated,  pledged, exchanged, transferred,  encumbranced or
charged,  and any  attempt  to  alienate,  sell,  assign,  hypothecate,  pledge,
exchange, transfer, encumber or charge the same shall be void.

         13.10  Applicable  Laws. The obligations of the Company with respect to
all  Stock  Options  and  awards  under  the Plan  shall be  subject  to (i) all
applicable  laws,  rules and regulations and such approvals by any  governmental
agencies as may be required,  including,  without limitation, the Securities Act
of 1933,  as  amended,  and (ii) the rules  and  regulations  of any  securities
exchange on which the Stock may be listed.

         13.11  Conflicts.  If any of the terms or  provisions of the Plan or an
Agreement  (with  respect  to  Incentive   Stock  Options)   conflict  with  the
requirements of Section 422 of the Code, then such terms or provisions  shall be
deemed  inoperative to the extent they so conflict with the requirements of said
Section 422 of the Code.  Additionally,  if this Plan or any Agreement  does not
contain any  provision  required to be included  herein under Section 422 of the
Code, such provision shall be deemed to be incorporated  herein and therein with
the same force and effect as if such provision had been set out at length herein
and therein.  If any of the terms or provisions  of any Agreement  conflict with
any terms or  provision  of the Plan,  then such  terms or  provisions  shall be
deemed  inoperative to the extent they so conflict with the  requirements of the
Plan. Additionally,  if any Agreement does not contain any provision required to
be  included  therein  under  the  Plan,  such  provision  shall be deemed to be
incorporated  therein  with the same force and effect as if such  provision  had
been set out at length therein.

         13.12 Non-Registered Stock. The shares of Stock to be distributed under

                                       18
<PAGE>

this  Plan  have not  been,  as of the  Effective  Date,  registered  under  the
Securities  Act  of  1933,  as  amended,  or any  applicable  state  or  foreign
securities  laws and the Company has no obligation to any Holder to register the
Stock or to assist  the  Holder  in  obtaining  an  exemption  from the  various
registration  requirements,  or to  list  the  Stock  on a  national  securities
exchange.
                                       19




<PAGE>
                                               

                                                                   EXHIBIT 4.2
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made  as of  June  21,  1995,  between  INDIVIDUAL
INVESTOR GROUP, INC., a Delaware corporation (the "Company"), and Bruce Sokoloff
("Sokoloff").

                  WHEREAS,  on June 21,  1995,  the  Board of  Directors  of the
Company  authorized  the grant to Sokoloff of an option to purchase an aggregate
of 30,000 of the  authorized  but  unissued  shares of the  Common  Stock of the
Company,  $.01 par value (the "Common  Stock"),  on the terms and conditions set
forth in this Agreement; and

                  WHEREAS,  Sokoloff  desires to acquire said option on the
terms and  conditions set forth in this Agreement;

                  IT IS AGREED:

                  1. The Company  hereby grants to Sokoloff the right and option
(the  "Option") to purchase all or any part of an aggregate of 30,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be exercisable  as follows:  10,000 of the
Option Shares may be purchased on or after June 21, 1996,  an additional  10,000
of the  Option  Shares  may be  purchased  on or  after  June  21,  1997  and an
additional  10,000 of the Option  Shares may be  purchased  on or after June 21,
1998.  The Option  Shares may be  purchased  at an  exercise  price of $5.75 per
share.  After a portion  of the  Option  becomes  exercisable,  it shall  remain
exercisable, except as otherwise provided herein, until the close of business on
June 21, 2005 (the "Exercise Period").

                  3. (a) If Sokoloff's  position as a director of the Company is
terminated for any reason, other than death (including, for example, resignation
by  Sokoloff or his not being  re-elected  as a director  of the  Company),  the
portion  of  the  Option,  if  any,  that  was  exercisable  as of the  date  of
termination  may be exercised for a period of six months or until the expiration
of the Exercise Period, whichever is shorter. The portion of the Option, if any,
that  was not  exercisable  as of the  date  of  termination  shall  immediately
terminate.

                           (b)      Upon Sokoloff's death, the portion,  if any,
of the Option that was exercisable as of the  date of  death  may  thereafter  
be  exercised  by  Sokoloff's  legal representative  or legatee  under the will
of Sokoloff  for a period of one year from the date of death or until the 
expiration of the Exercise Period, whichever period is shorter.  The portion of
the Option,  if any, that was not exercisable as of the date of death shall
immediately terminate upon Sokoloff's death.

                  4. The Option shall not be assignable or transferable  except,
in the event of the death of  Sokoloff,  by will or by the laws of  descent  and
distribution.  No  transfer  of the Option by Sokoloff by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                  5. The  Company  shall  issue a  certificate  or  certificates
evidencing the Option Shares as soon as practicable after the notice and payment
is received.  Sokoloff  shall not have any of the rights of a  stockholder  with
respect to the Option  Shares  until such shares have been issued  after the due
exercise of the Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company hereby represents and warrants to Sokoloff that
the Option  Shares,  when  issued and  delivered  by the  Company to Sokoloff in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8. Sokoloff hereby represents and warrants to the Company that
Sokoloff  is  acquiring  the Option  and shall  acquire  the  Option  Shares for
Sokoloff's own account and not with a view to the distribution thereof.

                                       20
<PAGE>

                  9. Anything in this Agreement to the contrary notwithstanding,
Sokoloff  hereby agrees that Sokoloff  shall not sell,  transfer by any means or
otherwise dispose of the Option Shares acquired by Sokoloff without registration
under the Securities Act of 1933 (the "Act"),  or in the event that they are not
so registered, unless (a) an exemption from the Act is available thereunder, and
(b) Sokoloff has furnished the Company with notice of such proposed transfer and
the Company's legal counsel, in its reasonable opinion, shall deem such proposed
transfer to be so exempt.

                  10.      Sokoloff hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to 
be  filed  by the  Company  with the Securities and Exchange  Commission 
pursuant to the Securities  Exchange Act of 1934  within  the last 12 months 
have  been  made  available  to  Sokoloff  for inspection.

                           (b)      If Sokoloff  exercises the Option,  Sokoloff
must bear the economic risk of the investment  in the Option  Shares for an 
indefinite  period of time because the Option Shares will not have been
registered  under the Act and cannot be sold by Sokoloff unless they are 
registered  under the Act or an exemption  therefrom is available.

                           (c)      In Sokoloff's position with the Company, 
Sokoloff has had both the opportunity to ask questions of and receive answers
from the officers of the Company and all persons  acting on its behalf 
concerning  the terms and conditions of the offer made  hereunder  and to 
obtain  any  additional  information  to the  extent the Company  possesses  or
may possess  such  information  or can acquire it without unreasonable  effort 
or  expense  necessary  to  verify  the  accuracy  of  the information obtained
pursuant to subparagraph (a) above.

                           (d)      The Company  shall place stop transfer 
orders with its transfer  agent against the transfer of the Option Shares in the
 absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates evidencing the Option 
Shares shall bear the following legends:

                           "The shares represented by this certificate have been
                           acquired for investment and have not been  registered
                           under the  Securities Act of 1933. The shares may not
                           be  sold  or  transferred  in  the  absence  of  such
                           registration  or an  exemption  therefrom  under said
                           Act."

                  11. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company;  provided,  however,  that,  at the election of Sokoloff,  the purchase
price for any or all of the Option Shares to be acquired may be paid by: (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Sokoloff with a fair market value equal to the purchase price  multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock

                                       21
<PAGE>

underlying the surrendered portion of the Option.

                  12. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  13.      The waiver by any party  hereto of a breach of any 
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                  14.      This  Agreement  constitutes  the entire  agreement
between the parties with respect to the subject matter thereof.

                  15.  This  Agreement  shall  inure  to the  benefit  of and be
binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  16.      This  Agreement  shall be governed by and construed
in  accordance  with the laws of the State of New York.

                  IN WITNESS  WHEREOF,  the parties  hereto have signed this 
Agreement  as of the date first above written.


INDIVIDUAL INVESTOR GROUP, INC.        Address: 333 Seventh Avenue, 5th Floor
                                                New York, NY  10001

/s/ Scot A Rosenblum,
- -----------------------
Scot A. Rosenblum, Secretary

/s/ Bruce Sokoloff                      Address:
- -----------------------                         ___________________________
BRUCE SOKOLOFF                               
                                                ___________________________
                                       22


<PAGE>

                                                       
                                                                   EXHIBIT 4.3
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made  as of  June  23,  1995,  between  INDIVIDUAL
INVESTOR GROUP,  INC., a Delaware  corporation (the "Company"),  and JONATHAN L.
STEINBERG ("Steinberg").

                  WHEREAS,  on June 23,  1995,  the  Board of  Directors  of the
Company  authorized the grant to Steinberg of an option to purchase an aggregate
of 80,000 of the  authorized  but  unissued  shares of the  Common  Stock of the
Company,  $.01 par value (the "Common  Stock"),  on the terms and conditions set
forth in this Agreement; and

                  WHEREAS,  Steinberg  desires to acquire said option on the 
terms and conditions set forth in this Agreement;

                  IT IS AGREED:

                  1. The Company hereby grants to Steinberg the right and option
(the  "Option") to purchase all or any part of an aggregate of 80,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be  exercisable as to 26,667 Option Shares
on June 23 in each of 1996 and 1997,  and 26,666 Option Shares on June 23, 1998.
The Option  Shares may be  purchased  at an  exercise  price of $5.75 per share.
After a portion of the Option becomes exercisable,  it shall remain exercisable,
except as  otherwise  provided  herein,  until the close of business on June 23,
2005 (the "Exercise Period").

                  3. (a) If Steinberg's  employment is terminated by the Company
without  cause or by Steinberg  for any reason,  the portion of the Option which
has vested by the date of  termination  of  employment  may be  exercised  for a
period of six months from the  termination of employment or until the expiration
of the Exercise Period, whichever is shorter.

                           (b)      If  Steinberg's  employment  is  terminated
for any reason  other than  death, disability,  without cause by the Company or
by the Company for cause,  then the Options  exercisable on the date of  
termination  may thereafter be exercised by Steinberg for a period of three 
months from the date of termination or until theexpiration  of the Exercise  
Period,  whichever  is shorter.  The portion of the Option,  if any, that was
not  exercisable as of the date of  termination  shall immediately terminate.

                           (c)      In the event Steinberg's  employment is
terminated for cause, this Option shall expire on the date of  termination  and
the  Company may  require  Steinberg  to return to the Company the economic 
value of any Option Shares  purchased  under this  Agreement  by  Steinberg  
within the six month period prior to the date of termination.  In such  event, 
Steinberg  shall remit to the Company in cash the amount  equal to the  
difference  between the Fair  Market  Value (as defined in Section 12 of this 
Agreement) of the Option  Shares on the date of  termination (or the sales price
of the Option Shares sold during the  six-month  period) and the Exercise Price 
of the Option Shares.

                           (d)      Upon  Steinberg's  death,  the  vested  
portion of the Option as of the date of death may thereafter be exercised by
Steinberg's legal representative or legatee under the will of  Steinberg  for a
period of one year from the date of death or until the expiration of the 
Exercise Period, whichever period is shorter.

                           (e)       If Steinberg's  employment by the Company
terminates by reason of Steinberg's disability,  the vested portion of the 
Option as of the date of termination  may thereafter be exercised by Steinberg
or his guardian or legal representative for a period of one year from the date 
of termination or until the expiration of the Exercise  Period,  whichever  
period  is  shorter.  For  the  purposes  of  this Agreement,  disability  shall
mean  Steinberg's  incapacity  by illness or other disability  from  performing
his usual  employment  obligations  for a period in excess of 240 days (whether
or not  consecutive) or 120 days  consecutively,  as the case may be, during any
twelve month period.

                  4. The Option shall not be assignable or transferable  except,
in the event of the death of  Steinberg,  by will or by the laws of descent  and
distribution.  No transfer of the Option by  Steinberg by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                                       23
<PAGE>

                  5. Steinberg shall not have any of the rights of a stockholder
with  respect to the Option  Shares until such shares have been issued after the
due exercise of the Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company  hereby  represents  and  warrants to Steinberg
that the Option Shares, when issued and delivered by the Company to Steinberg in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8.  Steinberg  hereby  represents  and warrants to the Company
that  Steinberg is acquiring  the Option and shall acquire the Option Shares for
Steinberg's own account and not with a view to the distribution thereof.

                  9. Anything in this Agreement to the contrary notwithstanding,
Steinberg hereby agrees that Steinberg shall not sell,  transfer by any means or
otherwise   dispose  of  the  Option  Shares   acquired  by  Steinberg   without
registration  under the Securities Act of 1933 (the "Act"), or in the event that
they are not so  registered,  unless (a) an exemption  from the Act is available
thereunder,  and (b)  Steinberg  has  furnished  the Company with notice of such
proposed  transfer and the Company's legal counsel,  in its reasonable  opinion,
shall deem such proposed transfer to be so exempt.

                  10.      Steinberg hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to 
be  filed  by the  Company  with the Securities and Exchange  Commission  
pursuant to the Securities  Exchange Act of 1934  within  the last 12 months 
have  been made  available  to  Steinberg  for inspection.

                           (b)      If Steinberg  exercises  the Option,  
Steinberg  must bear the economic risk of the investment in the Option Shares 
for an indefinite period of time because the Option Shares will not have been 
registered  under the Act and cannot be sold by Steinberg unless they are
registered under the Act or an exemption  therefrom is available.

                           (c)      In  Steinberg's  position  with  the 
Company,   Steinberg  has  had  both  the opportunity  to ask  questions  of and
receive  answers from the officers of the Company and all persons acting on its
behalf concerning the terms and conditions of the offer made  hereunder  and to
obtain any  additional  information  to the extent the Company  possesses or may
possess such  information or can acquire it without  unreasonable  effort or 
expense necessary to verify the accuracy of the information obtained pursuant to
subparagraph (a) above.

                           (d)      The Company  shall place stop transfer  
orders with its transfer  agent against the transfer of the Option Shares in th
 absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates evidencing the Option
Shares shall bear the following legends:

                           " The shares  represented  by this  certificate  have
                           been  acquired  for  investment  and  have  not  been
                           registered  under  the  Securities  Act of 1933.  The
                           shares may not be sold or  transferred in the absence
                           of such registration or an exemption  therefrom under
                           said Act."

                  11. Notwithstanding the foregoing,  upon a "change in control"
of the  Company  as  defined  below,  the  Option  shall be  accelerated  and be
immediately exercisable as to all the Option Shares under this Option and remain
exercisable  until the close of business on the date  immediately  preceding the
tenth anniversary of the date hereof. For purposes of this Agreement,  a "change
in control" of the Company shall mean a change in control of a nature that would
be  required  to be  reported  in  response  to  Item  5(f) of  Schedule  14A of
Regulation 14A promulgated under the Securities Exchange Act of 1934, as amended
("Exchange Act");  provided that, without  limitation,  such a change in control
shall be deemed to have  occurred if (a) any  "person"  (as such term is used in
Sections 13(d) and 14(d) of the Exchange Act), other than Jonathan  Steinberg or
Saul Steinberg,  becomes the "beneficial  owner," as defined below,  directly or
indirectly,  of  securities  of the  Company  representing  40% or  more  of the

                                       24
<PAGE>

combined voting power of the Company's then  outstanding  securities  ordinarily
having the right to vote at elections of directors ("Voting Securities"), or (b)
individuals  who constitute the Board on the date of this Agreement  ("Incumbent
Board") cease for any reason to constitute at least a majority thereof, provided
that any person  becoming a director  subsequent  to the date of this  Agreement
whose election,  or nomination for election by the Company's  stockholders,  was
approved  by a vote of at  least  two-thirds  of the  directors  comprising  the
Incumbent Board (either by a specific vote or by approval of the proxy statement
of the Company in which such person is named as a nominee for director,  without
objection  to such  nomination)  shall be,  for  purposes  of this  clause  (b),
considered  as  though  such  person  were  a  member  of the  Incumbent  Board.
Notwithstanding  anything in the foregoing to the contrary, no change in control
shall be deemed to have  occurred  for  purposes of this  Agreement by virtue of
either the  beneficial  ownership (or sale) by Steinberg or Saul  Steinberg,  or
with members of Steinberg's or Saul Steinberg's immediate family, of 40% or more
of the Voting  Securities or any transaction  which results in Steinberg or Saul
Steinberg,  or a group of persons which  includes  Steinberg or Saul  Steinberg,
acquiring  (or selling) 40% or more of either the voting power of the  Company's
Voting  Securities or other voting  securities of any corporation which acquires
all or substantially all of the assets of the Company, whether by way of merger,
consolidation, sale of such assets or otherwise.

                  For purposes of this Agreement, "beneficial owner" shall be as
defined in Rule 13d-3 under the Exchange Act, except that the provisions of Rule
13d-3(d)(2),  which  exclude  certain  persons from the Rule,  shall not exclude
those  persons  from  being  deemed  beneficial  owners  for  purposes  of  this
Agreement.

                  12. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company;  provided,  however,  that, at the election of Steinberg,  the purchase
price for any or all of the Option Shares to be acquired may be paid by: (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Steinberg with a fair market value equal to the purchase price multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock
underlying the surrendered portion of the Option.

                  13. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  14.      The waiver by any party  hereto of a breach of any
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                  15.      This  Agreement  constitutes  the entire  agreement 
between the parties with respect to the subject matter thereof.

                  16.  This  Agreement  shall  inure  to the  benefit  of and be

                                       25
<PAGE>

binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  17.      This  Agreement  shall be governed by and construed
in  accordance  with the laws of the State of New York.


                  IN WITNESS  WHEREOF,  the parties  hereto have signed this 
Agreement  as of the date first above written.


INDIVIDUAL INVESTOR GROUP, INC.       Address: 333 Seventh Avenue, Fifth Floor
                                               New York, NY  10001

By:/s/ Scot A. Rosenblum
- ------------------------
Scot A. Rosenblum, Secretary


By/s/ Jonathan L. Steinberg            Address: 22 West 15th Street
- --------------------------                      Apartment 7I
JONATHAN L. STEINBERG                           New York, NY  10003
        
                                       26

<PAGE>

                                                        


                                                                   EXHIBIT 4.4
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made  as of  June  23,  1995,  between  INDIVIDUAL
INVESTOR GROUP, INC., a Delaware corporation (the "Company"), and ROBERT SCHMIDT
("Schmidt").

                  WHEREAS,  on June 23,  1995,  the  Board of  Directors  of the
Company authorized the grant to Schmidt of an option to purchase an aggregate of
80,000 of the authorized but unissued shares of the Common Stock of the Company,
$.01 par value (the "Common  Stock"),  on the terms and  conditions set forth in
this Agreement; and

                  WHEREAS,  Schmidt  desires to acquire said option on the terms
and  conditions  set forth in this Agreement;

                  IT IS AGREED:

                  1. The Company  hereby  grants to Schmidt the right and option
(the  "Option") to purchase all or any part of an aggregate of 80,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be  exercisable as to 26,667 Option Shares
on June 23 in each of 1996 and 1997,  and 26,666 Option Shares on June 23, 1998.
The Option  Shares may be  purchased  at an  exercise  price of $5.75 per share.
After a portion of the Option becomes exercisable,  it shall remain exercisable,
except as  otherwise  provided  herein,  until the close of business on June 23,
2005 (the "Exercise Period").

                  3. (a) If Schmidt's  employment  is  terminated by the Company
without Just Cause,  the portion of the Option,  if any, that was exercisable as
of the date of  termination  of employment  may be exercised for a period of six
months  from the  termination  of  employment  or until  the  expiration  of the
Exercise Period,  whichever is shorter.  The portion of the Option, if any, that
was not exercisable as of the date of termination of employment, as hereinbefore
provided, shall immediately terminate upon the termination of employment.

                           (b)      If  Schmidt's  employment  is  terminated 
for any  reason  other  than  death, disability,  without Just Cause by the 
Company or by the Company for Just Cause, then the Options  exercisable  as of 
the date of  termination  may thereafter be exercised by Schmidt for a period of
three years from the date of termination or until the expiration of the Exercise
Period,  whichever is shorter.  The portion of the Option,  if any, that was not
exercisable  as of the date of termination shall immediately expire.

                           (c)      In the event Schmidt's  employment is 
terminated by the Company for Just Cause,the Option shall  terminate  
immediately  and no Options may be  exercised,  and further  the  Company  also
may  require  Schmidt to return to the  Company  the economic  value of any
Option Shares  purchased  under this Agreement by Schmidt within the six month 
period  prior to the date of  termination.  In such event, Schmidt  shall remit
to the Company in cash the amount  equal to the  difference between the Fair 
Market  Value (as defined in Section 12 of this  Agreement)  of the Option 
Shares on the date of  termination  (or the sales price of the Option Shares 
sold during the  six-month  period) and the Exercise  Price of the Option 
Shares.

                           (d)      Upon Schmidt's death,  the portion,  if any,
of the Option that was exercisable as of the  date  of  death  may  thereafter
be  exercised  by  Schmidt's  legal representative  or legatee  under the will 
of  Schmidt  for a period of one year from the date of death or until the 
expiration of the Exercise Period, whichever period is shorter.  The portion of
the Option,  if any, that was not exercisable as of the date of death shall
immediately terminate upon Schmidt's death.

                           (e)       If  Schmidt's  employment  by the Company
terminates  by reason of  Schmidt's Disability,  the portion,  if any, of the 
Option that was  exercisable as of the date of  termination of employment may 
thereafter be exercised by Schmidt or his guardian  or  legal  representative 
for a period  of one year  from the date of termination  of  employment  or 
until the  expiration  of the  Exercise  Period, whichever  period is shorter. 
The portion of the Option,  if any,  that was not exercisable  as of the  date
of  termination  of  employment  shall  immediately terminate upon the 
termination of employment.

                           (f)      For purposes of this Agreement,  terms not
otherwise  defined in this Agreement shall have the  meanings as assigned to
such terms in the  Employment  Agreementbetween Schmidt and the Company dated
July 27, 1994.

                                       27
<PAGE>

                  4. The Option shall not be assignable or transferable  except,
in the  event of the death of  Schmidt,  by will or by the laws of  descent  and
distribution.  No  transfer  of the  Option by Schmidt by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                  5. The  Company  shall  promptly  issue  certificates  for any
Option  Shares  purchased  hereunder.  Schmidt shall have all of the rights of a
stockholder  with  respect to the Option  Shares  purchased  hereunder as of the
close  of  business  on the  date of  exercise,  provided  such  exercise  is in
accordance with the terms of this Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company hereby  represents and warrants to Schmidt that
the Option  Shares,  when  issued  and  delivered  by the  Company to Schmidt in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8. Schmidt hereby  represents and warrants to the Company that
Schmidt  is  acquiring  the  Option  and shall  acquire  the  Option  Shares for
Schmidt's own account and not with a view to the distribution thereof.

                  9. Anything in this Agreement to the contrary notwithstanding,
Schmidt  hereby  agrees that  Schmidt  shall not sell,  transfer by any means or
otherwise dispose of the Option Shares acquired by Schmidt without  registration
under the Securities Act of 1933 (the "Act"),  or in the event that they are not
so registered, unless (a) an exemption from the Act is available thereunder, and
(b) Schmidt has furnished the Company with notice of such proposed  transfer and
the Company's legal counsel, in its reasonable opinion, shall deem such proposed
transfer to be so exempt.

                  10.      Schmidt hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to
be  filed  by the  Company  with the Securities and Exchange  Commission  
pursuant to the Securities  Exchange Act of 1934  within  the last 12  months 
have  been  made  available  to  Schmidt  for inspection.

                           (b)      If Schmidt  exercises  the Option,  Schmidt
must bear the economic  risk of the investment  in the Option  Shares for an  
indefinite  period of time because the Option Shares will not have been 
registered  under the Act and cannot be sold by Schmidt  unless they are 
registered  under the Act or an exemption  therefrom is available.

                           (c)      In Schmidt's  position with the Company, 
Schmidt has had both the  opportunity to ask questions of and receive answers
from the officers of the Company and all persons  acting on its behalf 
concerning  the terms and conditions of the offer made  hereunder  and to obtain
any  additional  information  to the  extent the Company  possesses  or may 
possess  such  information  or can acquire it without unreasonable  effort  or 
expense  necessary  to  verify  the  accuracy  of  the information obtained 
pursuant to subparagraph (a) above.

                           (d)      The Company  shall place stop transfer  
orders with its transfer  agent against the transfer of the Option Shares in the
absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates  evidencing the Option 
Shares shall bear an appropriate legend as determined by counsel to the Company.

                  11. Notwithstanding the foregoing,  upon a "change in control"
of the  Company  as  defined  below,  the  Option  shall be  accelerated  and be
immediately exercisable as to all the Option Shares under this Option and remain
exercisable  until the close of business on the date  immediately  preceding the
tenth anniversary of the date hereof. For purposes of this Agreement,  a "change
in control" of the Company shall mean a change in control of a nature that would
be  required  to be  reported  in  response  to  Item  5(f) of  Schedule  14A of

                                       28
<PAGE>

Regulation 14A promulgated under the Securities Exchange Act of 1934, as amended
("Exchange Act");  provided that, without  limitation,  such a change in control
shall be deemed to have  occurred if (a) any  "person"  (as such term is used in
Sections 13(d) and 14(d) of the Exchange Act), other than Jonathan  Steinberg or
Saul Steinberg,  becomes the "beneficial  owner," as defined below,  directly or
indirectly,  of  securities  of the  Company  representing  40% or  more  of the
combined voting power of the Company's then  outstanding  securities  ordinarily
having the right to vote at elections of directors ("Voting Securities"), or (b)
individuals  who constitute the Board on the date of this Agreement  ("Incumbent
Board") cease for any reason to constitute at least a majority thereof, provided
that any person  becoming a director  subsequent  to the date of this  Agreement
whose election,  or nomination for election by the Company's  stockholders,  was
approved  by a vote of at  least  two-thirds  of the  directors  comprising  the
Incumbent Board (either by a specific vote or by approval of the proxy statement
of the Company in which such person is named as a nominee for director,  without
objection  to such  nomination)  shall be,  for  purposes  of this  clause  (b),
considered  as  though  such  person  were  a  member  of the  Incumbent  Board.
Notwithstanding  anything in the foregoing to the contrary, no change in control
shall be deemed to have  occurred  for  purposes of this  Agreement by virtue of
either  the  beneficial  ownership  (or sale) by  Schmidt,  or with  members  of
Schmidt's  immediate  family,  of 40% or more of the  Voting  Securities  or any
transaction  which  results in  Schmidt,  or a group of persons  which  includes
Schmidt,  acquiring  (or  selling) 40% or more of either the voting power of the
Company's Voting  Securities or other voting securities of any corporation which
acquires all or substantially  all of the assets of the Company,  whether by way
of merger, consolidation, sale of such assets or otherwise.

                  For purposes of this Agreement, "beneficial owner" shall be as
defined in Rule 13d-3 under the Exchange Act, except that the provisions of Rule
13d-3(d)(2),  which  exclude  certain  persons from the Rule,  shall not exclude
those  persons  from  being  deemed  beneficial  owners  for  purposes  of  this
Agreement.

                  12. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company; provided, however, that, at the election of Schmidt, the purchase price
for any or all of the  Option  Shares  to be  acquired  may be paid by:  (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Schmidt with a fair market value equal to the purchase  price  multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock
underlying the surrendered portion of the Option.

                  13. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  14.      The waiver by any party  hereto of a breach of any 
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                                       29
<PAGE>

                  15.      This  Agreement  constitutes  the entire  agreement 
between the parties with respect to the subject matter thereof.

                  16.  This  Agreement  shall  inure  to the  benefit  of and be
binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  17.      This  Agreement  shall be governed by and construed 
in  accordance  with the laws of the State of New York.

                  IN WITNESS  WHEREOF,  the parties  hereto have signed this  
Agreement  as of the date first above written.

INDIVIDUAL INVESTOR GROUP, INC.     Address:  333 Seventh Avenue, Fifth Floor
                                              New York, NY  10001

By:  /s/ Scot A. Rosenblum
- -----------------------------
 Scot A. Rosenblum, Secretary


     /s/ Robert Schmidt             Address:
- -----------------------------               __________________________
     ROBERT SCHMIDT
                                            __________________________



                                       30

<PAGE>

                                                                    EXHIBIT 4.5
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made as of  June 23,  1995  between  INDIVIDUAL 
INVESTOR  GROUP,  INC.,  a  Delaware corporation (the "Company"), and
Scot A. Rosenblum ("Rosenblum").

                  WHEREAS,  on June 23,  1995,  the  Board of  Directors  of the
Company  authorized the grant to Rosenblum of an option to purchase an aggregate
of 50,000 of the  authorized  but  unissued  shares of the  Common  Stock of the
Company,  $.01 par value (the "Common  Stock"),  on the terms and conditions set
forth in this Agreement; and

                  WHEREAS,  Rosenblum  desires to acquire said option on the
terms and conditions set forth in this Agreement;

                  IT IS AGREED:

                  1. The Company hereby grants to Rosenblum the right and option
(the  "Option") to purchase all or any part of an aggregate of 50,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be  exercisable as to 16,667 Option Shares
on June 23 in each of 1996 and 1997,  and 16,666 Option Shares on June 23, 1998.
The Option  Shares may be  purchased  at an  exercise  price of $5.75 per share.
After a portion of the Option becomes exercisable,  it shall remain exercisable,
except as  otherwise  provided  herein,  until the close of business on June 23,
2005 (the "Exercise Period").

                  3. (a) If Rosenblum's  employment is terminated by the Company
without cause, the portion of the Option, if any, that was exercisable as of the
date of  termination  of employment  may be exercised for a period of six months
from the  termination  of  employment  or until the  expiration  of the Exercise
Period,  whichever is shorter.  The portion of the Option,  if any, that was not
exercisable  as of the  date of  termination  of  employment  shall  immediately
terminate upon the termination of employment.

                           (b)      If  Rosenblum's  employment  is  terminated
for any reason  other than  death, disability,  termination  by the  Company 
without  cause or by the  Company for cause, then the Option  exercisable as of
the date of termination may thereafter be  exercised  by  Rosenblum  for a 
period  of  three  months  from the date of termination or until the expiration
of the Exercise Period,  whichever period is shorter.  The portion of the 
Option,  if any, that was not exercisable as of the date of termination shall
immediately terminate.

                           (c)      In the event  Rosenblum's  employment  is 
terminated by the Company for cause, the Company  also may require  Rosenblum 
to return to the Company the  economic value of any Option Shares  purchased  
under this Agreement by Rosenblum  within the six month period prior to the date
of termination.  In such event, Rosenblum shall remit to the Company in cash the
amount  equal to the  difference  between the Fair Market Value (as defined in 
Section 12 of this Agreement) of the Option Shares on the date of termination 
(or the sales price of the Option Shares sold during the six-month period) and 
the Exercise Price of the Option Shares.

                           (d)      Upon  Rosenblum's  death,  the  portion,   
if  any,  of  the  Option  that  was exercisable  as of the date of death may  
thereafter be exercised by Rosenblum's legal  representative or legatee under 
the will of Rosenblum for a period of one year  from the date of death or until
the  expiration  of the  Exercise  Period, whichever  period is shorter.  The 
portion of the Option,  if any,  that was not exercisable as of the date of 
death shall immediately terminate upon Rosenblum's death.

                           (e)       If Rosenblum's  employment by the Company 
terminates by reason of Rosenblum's disability,  the portion,  if any, of the 
Option that was  exercisable as of the date of  termination  of employment  may
thereafter be exercised by Rosenblum or his guardian or legal  representative  
for a period of one year from the date of termination  of  employment  or until
the  expiration  of the  Exercise  Period, whichever  period is shorter.  The
portion of the Option,  if any,  that was not exercisable  as of the  date of 
termination  of  employment  shall  immediately terminate  upon  the  
termination  of  employment.  For  the  purposes  of  this Agreement,  
disability  shall mean  Rosenblum's  incapacity  by illness or other disability
from  performing his usual  employment  obligations  for a period in excess of
240 days (whether or not  consecutive) or 120 days  consecutively,  as the case
may be, during any twelve month period.

                  4. The Option shall not be assignable or transferable  except,

                                       31
<PAGE>

in the event of the death of  Rosenblum,  by will or by the laws of descent  and
distribution.  No transfer of the Option by  Rosenblum by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                  5. The  Company  shall  promptly  issue  certificates  for any
Option Shares purchased hereunder. Rosenblum shall not have any of the rights of
a  stockholder  with  respect to the Option  Shares  until such shares have been
issued after the due exercise of the Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company  hereby  represents  and  warrants to Rosenblum
that the Option Shares, when issued and delivered by the Company to Rosenblum in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8.  Rosenblum  hereby  represents  and warrants to the Company
that  Rosenblum is acquiring  the Option and shall acquire the Option Shares for
Rosenblum's own account and not with a view to the distribution thereof.

                  9. Anything in this Agreement to the contrary notwithstanding,
Rosenblum hereby agrees that Rosenblum shall not sell,  transfer by any means or
otherwise   dispose  of  the  Option  Shares   acquired  by  Rosenblum   without
registration  under the Securities Act of 1933 (the "Act"), or in the event that
they are not so  registered,  unless (a) an exemption  from the Act is available
thereunder,  and (b)  Rosenblum  has  furnished  the Company with notice of such
proposed  transfer and the Company's legal counsel,  in its reasonable  opinion,
shall deem such proposed transfer to be so exempt.

                  10.      Rosenblum hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to 
be  filed  by the  Company  with the Securities and Exchange  Commission 
pursuant to the Securities  Exchange Act of 1934  within  the last 12 months 
have  been made  available  to  Rosenblum  for inspection.

                           (b)      If Rosenblum  exercises  the Option,  
Rosenblum  must bear the economic risk of the investment in the Option Shares 
for an indefinite period of time because the Option Shares will not have been 
registered  under the Act and cannot be sold by Rosenblum unless they are 
registered under the Act or an exemption  therefrom is available.

                           (c)      In  Rosenblum's  position  with  the  
Company,   Rosenblum  has  had  both  the opportunity  to ask  questions  of and
receive  answers from the officers of the Company and all persons acting on its
behalf concerning the terms and conditions of the offer made  hereunder  and to
obtain any  additional  information  to the extent the Company  possesses or may
possess such  information or can acquire it without  unreasonable  effort or 
expense necessary to verify the accuracy of the information obtained pursuant to
subparagraph (a) above.

                           (d)      The Company  shall place stop transfer  
orders with its transfer  agent against the transfer of the Option Shares in the
absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates evidencing the Option
Shares shall bear the following legends:

                           "The shares represented by this certificate have been
                           acquired for investment and have not been  registered
                           under the  Securities Act of 1933. The shares may not
                           be  sold  or  transferred  in  the  absence  of  such
                           registration  or an  exemption  therefrom  under said
                           Act."

                  11. Notwithstanding the foregoing,  upon a "change in control"
of the  Company  as  defined  below,  the  Option  shall be  accelerated  and be
immediately exercisable as to all the Option Shares under this Option and remain
exercisable  until the close of business on the date  immediately  preceding the

                                       32
<PAGE>

tenth anniversary of the date hereof. For purposes of this Agreement,  a "change
in control" of the Company shall mean a change in control of a nature that would
be  required  to be  reported  in  response  to  Item  5(f) of  Schedule  14A of
Regulation 14A promulgated under the Securities Exchange Act of 1934, as amended
("Exchange Act");  provided that, without  limitation,  such a change in control
shall be deemed to have  occurred if (a) any  "person"  (as such term is used in
Sections 13(d) and 14(d) of the Exchange Act), other than Jonathan  Steinberg or
Saul Steinberg,  becomes the "beneficial  owner," as defined below,  directly or
indirectly,  of  securities  of the  Company  representing  40% or  more  of the
combined voting power of the Company's then  outstanding  securities  ordinarily
having the right to vote at elections of directors ("Voting Securities"), or (b)
individuals  who constitute the Board on the date of this Agreement  ("Incumbent
Board") cease for any reason to constitute at least a majority thereof, provided
that any person  becoming a director  subsequent  to the date of this  Agreement
whose election,  or nomination for election by the Company's  stockholders,  was
approved  by a vote of at  least  two-thirds  of the  directors  comprising  the
Incumbent Board (either by a specific vote or by approval of the proxy statement
of the Company in which such person is named as a nominee for director,  without
objection  to such  nomination)  shall be,  for  purposes  of this  clause  (b),
considered  as  though  such  person  were  a  member  of the  Incumbent  Board.
Notwithstanding  anything in the foregoing to the contrary, no change in control
shall be deemed to have  occurred  for  purposes of this  Agreement by virtue of
either the  beneficial  ownership  (or sale) by  Rosenblum,  or with  members of
Rosenblum's  immediate  family,  of 40% or more of the Voting  Securities or any
transaction  which  results in Rosenblum,  or a group of persons which  includes
Rosenblum,  acquiring (or selling) 40% or more of either the voting power of the
Company's Voting  Securities or other voting securities of any corporation which
acquires all or substantially  all of the assets of the Company,  whether by way
of merger, consolidation, sale of such assets or otherwise.

                  For purposes of this Agreement, "beneficial owner" shall be as
defined in Rule 13d-3 under the Exchange Act, except that the provisions of Rule
13d-3(d)(2),  which  exclude  certain  persons from the Rule,  shall not exclude
those  persons  from  being  deemed  beneficial  owners  for  purposes  of  this
Agreement.

                  12. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company;  provided,  however,  that, at the election of Rosenblum,  the purchase
price for any or all of the Option Shares to be acquired may be paid by: (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Rosenblum with a fair market value equal to the purchase price multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock
underlying the surrendered portion of the Option.

                  13. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                                       33
<PAGE>

                  14.      The waiver by any party  hereto of a breach of any  
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                  15.      This  Agreement  constitutes  the entire  agreement 
between the parties with respect to the subject matter thereof.

                  16.  This  Agreement  shall  inure  to the  benefit  of and be
binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  17.      This  Agreement  shall be governed by and construed 
in  accordance  with the laws of the State of New York.

                  IN WITNESS  WHEREOF,  the parties  hereto have signed this 
Agreement  as of the date first above written.

INDIVIDUAL INVESTOR GROUP, INC.         Address: 333 Seventh Avenue, Fifth Floor
                                                 New York, New York  10001

/s/ Jonathan L. Steinberg
- ---------------------------------
Jonathan L. Steinberg, Chairman of
the Board and Chief Executive Officer


/s/ Scot A. Rosenblum                   Address: 55 West 84th Street, Apt. #6
- ------------------------------                   New York, New York  10024
    SCOT A. ROSENBLUM                              

                                       34


<PAGE>

                                                                  EXHIBIT 4.6
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made  as  of  July  27,  1995  between  INDIVIDUAL
INVESTOR GROUP, INC., a Delaware corporation (the "Company"), and Russell Anmuth
("Anmuth").

                  WHEREAS,  on July 27,  1995,  the  Board of  Directors  of the
Company  authorized the grant to Anmuth of an option to purchase an aggregate of
100,000  of the  authorized  but  unissued  shares  of the  Common  Stock of the
Company,  $.01 par value (the "Common  Stock"),  on the terms and conditions set
forth in this Agreement; and

                  WHEREAS,  Anmuth  desires to acquire  said option on the terms
and  conditions  set forth in this Agreement;

                  IT IS AGREED:

                  18. The Company  hereby  grants to Anmuth the right and option
(the  "Option") to purchase all or any part of an aggregate of 100,000 shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  19. The Option shall be exercisable as to 20,000 Option Shares
on July 27, in each of 1996, 1997, 1998, 1999 and 2000. The Option Shares may be
purchased  at an  exercise  price of $5.8125  per share.  After a portion of the
Option becomes  exercisable,  it shall remain  exercisable,  except as otherwise
provided  herein,  until the close of business  on July 27, 2005 (the  "Exercise
Period").

                  20. (a) If Anmuth's  employment  is  terminated by the Company
without cause, the portion of the Option, if any, that was exercisable as of the
date of  termination  of employment  may be exercised for a period of six months
from the  termination  of  employment  or until the  expiration  of the Exercise
Period,  whichever is shorter.  The portion of the Option not yet exercisable on
the date of  termination  of employment  shall  immediately  terminate  upon the
termination of employment.

                      (b)If  Anmuth's  employment  is  terminated  for  any  
reason  other  than  death, disability,  termination  by the  Company  without  
cause  whether  or not  then exercisable, shall immediately expire on such 
termination. In the event Anmuth's employment is terminated by the Company for 
cause,  the Company also may require Anmuth  to  return  to the  Company  the  
economic  value of any  Option  Shares purchased  under this  Agreement by 
Anmuth  within the six month period prior to the date of  termination.  In such
event,  Anmuth  shall remit to the Company in cash the  amount  equal to the  
difference  between  the Fair  Market  Value (as defined  in Section 11 of this
Agreement)  of the Option  Shares on the date of termination  (or the sales 
price of the Option  Shares sold during the six-month period) and the Exercise 
Price of the Option Shares.

                           (c)      Upon Anmuth's death, the Option,  if any,
that was exercisable as of the date of death may  thereafter be exercised by
Anmuth's legal  representative  or legatee under  the will of  Anmuth  for a
period  of one year  from the date of death or until the expiration of the 
Exercise Period,  whichever  period is shorter.  The portion of the Option not 
exercisable  on the date of death  shall  immediately terminate upon Anmuths 
death.

                           (d)       If  Anmuth's  employment  by the  Company 
terminates  by reason  of  Anmuth's disability,  the portion,  if any, of the 
Option that was  exercisable as of the date of  termination  of employment may
thereafter be exercised by Anmuth or his guardian  or  legal  representative 
for a period  of one year  from the date of termination  of  employment  or 
until the  expiration  of the  Exercise  Period, whichever  period is shorter. 
The portion of the Option,  if any,  that was not exercisable  as of the date of
termination  shall  immediately  terminate  upon termination of employment. For
the purposes of this agreement,  disability shall mean Anmuth=s  incapacity by
illness or other  disability  from  performing  his usual employment  
obligations for a period in excess of 240 days (whether or not consecutive)  or
120 days  consecutively,  as the case may be, during any twelve month period.

                  21. The Option shall not be assignable or transferable except,
in the  event of the  death of  Anmuth,  by will or by the laws of  descent  and
distribution.  No  transfer  of the  Option  by Anmuth by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                                       35
<PAGE>

                  22. The Company  shall  promptly  issue  certificates  for any
Option Shares purchased hereunder.  Anmuth shall not have any of the rights of a
stockholder with respect to the Option Shares until such shares have been issued
after the due exercise of the Option.

                  23.  In  the  event  of  a  reorganization,  recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  24. The Company hereby  represents and warrants to Anmuth that
the  Option  Shares,  when  issued  and  delivered  by the  Company to Anmuth in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  25. Anmuth hereby  represents and warrants to the Company that
Anmuth is acquiring  the Option and shall acquire the Option Shares for Anmuth's
own account and not with a view to the distribution thereof.

                  26.    Anything   in   this    Agreement   to   the   contrary
notwithstanding,  Anmuth hereby  agrees that Anmuth shall not sell,  transfer by
any means or otherwise  dispose of the Option Shares  acquired by Anmuth without
registration  under the Securities Act of 1933 (the "Act"), or in the event that
they are not so  registered,  unless (a) an exemption  from the Act is available
thereunder,  and (b)  Anmuth  has  furnished  the  Company  with  notice of such
proposed  transfer and the Company's legal counsel,  in its reasonable  opinion,
shall deem such proposed transfer to be so exempt.

                  27.      Anmuth hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to
be  filed  by the  Company  with the Securities and Exchange  Commission 
pursuant to the Securities  Exchange Act of 1934  within  the  last 12  months 
have  been  made  available  to  Anmuth  for inspection.

                           (b)      If Anmuth  exercises  the  Option,  Anmuth 
must bear the  economic  risk of the investment  in the Option  Shares for an 
indefinite  period of time because the Option Shares will not have been 
registered  under the Act and cannot be sold by Anmuth  unless they are 
registered  under the Act or an exemption  therefrom is available.

                           (c)      In Anmuth's  position with the Company,
Anmuth has had both the opportunity to ask  questions  of and receive  answers
from the officers of the Company and all persons  acting on its behalf 
concerning  the terms and conditions of the offer made  hereunder  and to obtain
any  additional  information  to the  extent the Company  possesses  or may
possess  such  information  or can acquire it without unreasonable  effort  or
expense  necessary  to  verify  the  accuracy  of  the information obtained
pursuant to subparagraph (a) above.

                           (d)      The Company  shall place stop transfer  
orders with its transfer  agent against the transfer of the Option Shares in the
absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates evidencing the Option
Shares shall bear the following legends:

                           "The shares represented by this certificate have been
                           acquired for investment and have not been  registered
                           under the  Securities Act of 1933. The shares may not
                           be  sold  or  transferred  in  the  absence  of  such
                           registration  or an  exemption  therefrom  under said
                           Act."

                  28. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company; provided,  however, that, at the election of Anmuth, the purchase price
for any or all of the  Option  Shares  to be  acquired  may be paid by:  (i) the

                                       36
<PAGE>

surrender of shares of Common Stock of the Company held by or for the account of
Anmuth with a fair market value equal to the purchase  price  multiplied  by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock
underlying the surrendered portion of the Option.

                  29. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  30.  The  waiver  by  any  party  hereto  of a  breach  of any
provision of this Agreement shall not operate or be construed as a waiver of any
other or subsequent breach.

                  31. This  Agreement  constitutes  the entire  agreement 
between the parties  with respect to the subject matter thereof.

                  32.  This  Agreement  shall  inure  to the  benefit  of and be
binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  33. This  Agreement  shall be governed by and construed in
accordance  with the laws of the State of New York.


                  IN WITNESS  WHEREOF,  the parties  hereto have signed this
Agreement  as of the date first above written.


INDIVIDUAL INVESTOR GROUP, INC.     Address:  333 Seventh Avenue, Fifth Floor
                                              New York, NY  10001

By:  /s/ Scot A. Rosenblum
- --------------------------------
Scot A. Rosenblum, Secretary


     /s/ Russell A. Anmuth           Address: 60 West 66th Street, Apt. 5B
- --------------------------------              New York, NY  10023
    Russell A. Anmuth                                                 

                                       37


<PAGE>
                                                        
                                                                   EXHIBIT 4.7
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made as of  November  1, 1995  between  INDIVIDUAL
INVESTOR  GROUP,  INC.,  a  Delaware  corporation  (the  "Company"),  and Gordon
Anderson ("Anderson").

                  WHEREAS,  on November 1, 1995,  the Board of  Directors of the
Company  authorized  the grant to Anderson of an option to purchase an aggregate
of 50,000 of the  authorized  but  unissued  shares of the  Common  Stock of the
Company,  $.01 par value (the "Common  Stock"),  on the terms and conditions set
forth in this Agreement; and

                  WHEREAS,  Anderson  desires to acquire said option on the 
terms and  conditions set forth in this Agreement;

                  IT IS AGREED:

                  1. The Company  hereby grants to Anderson the right and option
(the  "Option") to purchase all or any part of an aggregate of 50,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be  exercisable as to 10,000 Option Shares
on November 1, in each of 1996, 1997, 1998, 1999 and 2000. The Option Shares may
be purchased at an exercise  price of $4.4375 per share.  After a portion of the
Option becomes  exercisable,  it shall remain  exercisable,  except as otherwise
provided herein,  until the close of business on November 1, 2005 (the "Exercise
Period").

                  3. (a) If  Anderson's  employment is terminated by the Company
without  cause,  the  portion  of the  Option  which  has  vested by the date of
termination of employment may be exercised for a period of three months from the
termination  of  employment  or until the  expiration  of the  Exercise  Period,
whichever is shorter.  The portion of the Option not yet exercisable on the date
of termination of employment shall immediately expire.

                           (b)      If  Anderson's  employment  is  terminated 
for any reason  other  than  death, disability,  termination  by the  Company  
without  cause or by the  Company for cause, then the Options shall expire as 
of the date of termination.

                           (c)      In the event Anderson's  employment is 
terminated by the Company for cause, the Company also may require Anderson to 
return to the Company the economic value of any Option  Shares  purchased  under
this  Agreement by Anderson  within the six month period prior to the date of 
termination.  In such event,  Anderson  shall emit to the Company in cash the 
amount equal to the difference between the Fair Market Value (as defined in 
Section 11 of this  Agreement)  of the Option Shares on the date of termination
(or the sales price of the Option Shares sold during the six-month period) and
the Exercise Price of the Option Shares.

                           (d)      Upon  Anderson's  death,  the Option shall
become fully vested and  exercisable and may thereafter be exercised by 
Anderson's  legal  representative  or legatee under  the will of  Anderson  for
a period of one year from the date of death or until the expiration of the 
Exercise Period, whichever period is shorter.

                           (e)       If  Anderson's  employment  by the Company 
terminates by reason of Anderson's disability,  the  Option  shall  become  
fully  vested and  exercisable  and may thereafter be exercised by Anderson or 
his guardian or legal  representative for a period of one year from the date of
termination  of  employment  or until the expiration of the Exercise Period, 
whichever period is shorter.

                  4. The Option shall not be assignable or transferable  except,
in the event of the death of  Anderson,  by will or by the laws of  descent  and
distribution.  No  transfer  of the Option by Anderson by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                  5. The  Company  shall  promptly  issue  certificates  for any
Option Shares purchased hereunder.  Anderson shall not have any of the rights of
a  stockholder  with  respect to the Option  Shares  until such shares have been
issued after the due exercise of the Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,

                                       38
<PAGE>

reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company hereby represents and warrants to Anderson that
the Option  Shares,  when  issued and  delivered  by the  Company to Anderson in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8. Anderson hereby represents and warrants to the Company that
Anderson  is  acquiring  the Option  and shall  acquire  the  Option  Shares for
Anderson's own account and not with a view to the distribution thereof.

                  9. Anything in this Agreement to the contrary notwithstanding,
Anderson  hereby agrees that Anderson  shall not sell,  transfer by any means or
otherwise dispose of the Option Shares acquired by Anderson without registration
under the Securities Act of 1933 (the "Act"),  or in the event that they are not
so registered, unless (a) an exemption from the Act is available thereunder, and
(b) Anderson has furnished the Company with notice of such proposed transfer and
the Company's legal counsel, in its reasonable opinion, shall deem such proposed
transfer to be so exempt.

                  10.      Anderson hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to 
be  filed  by the  Company  with the Securities and Exchange  Commission 
pursuant to the Securities  Exchange Act of 1934  within  the last 12 months 
have  been  made  available  to  Anderson  for inspection.

                           (b)      If Anderson  exercises the Option,  Anderson
must bear the economic risk of the investment  in the Option  Shares for an
indefinite  period of time because the Option Shares will not have been 
registered  under the Act and cannot be sold by Anderson unless they are 
registered  under the Act or an exemption  therefrom is available.

                           (c)      In Anderson's position with the Company, 
Anderson has had both the opportunity to ask questions of and receive answers 
from the officers of the Company and all persons  acting on its behalf  
concerning  the terms and conditions of the offer made  hereunder  and to obtain
any  additional  information  to the  extent the Company  possesses  or may 
possess  such  information  or can acquire it without unreasonable  effort  or 
expense  necessary  to  verify  the  accuracy  of  the information obtained 
pursuant to subparagraph (a) above.

                           (d)      The Company  shall place stop transfer  
orders with its transfer  agent against the transfer of the Option Shares in th
absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates evidencing the Option 
Shares shall bear the following legends:

                           "The shares represented by this certificate have been
                           acquired for investment and have not been  registered
                           under the  Securities Act of 1933. The shares may not
                           be  sold  or  transferred  in  the  absence  of  such
                           registration  or an  exemption  therefrom  under said
                           Act."

                  11. Notwithstanding the foregoing,  upon a "change in control"
of the  Company  as  defined  below,  the  Option  shall be  accelerated  and be
immediately exercisable as to all the Option Shares under this Option and remain
exercisable  until the close of business on the date  immediately  preceding the
tenth anniversary of the date hereof. For purposes of this Agreement,  a "change
in control" of the Company shall mean a change in control of a nature that would
be  required  to be  reported  in  response  to  Item  5(f) of  Schedule  14A of
Regulation 14A promulgated under the Securities Exchange Act of 1934, as amended
("Exchange Act");  provided that, without  limitation,  such a change in control
shall be deemed to have  occurred if (a) any  "person"  (as such term is used in
Sections 13(d) and 14(d) of the Exchange Act), other than Jonathan  Steinberg or
Saul Steinberg,  becomes the "beneficial  owner," as defined below,  directly or
indirectly,  of  securities  of the  Company  representing  40% or  more  of the
combined voting power of the Company's then  outstanding  securities  ordinarily
having the right to vote at elections of directors ("Voting Securities"), or (b)
individuals  who constitute the Board on the date of this Agreement  ("Incumbent
Board") cease for any reason to constitute at least a majority thereof, provided
that any person  becoming a director  subsequent  to the date of this  Agreement
whose election,  or nomination for election by the Company's  stockholders,  was

                                       39
<PAGE>

approved  by a vote of at  least  two-thirds  of the  directors  comprising  the
Incumbent Board (either by a specific vote or by approval of the proxy statement
of the Company in which such person is named as a nominee for director,  without
objection  to such  nomination)  shall be,  for  purposes  of this  clause  (b),
considered  as  though  such  person  were  a  member  of the  Incumbent  Board.
Notwithstanding  anything in the foregoing to the contrary, no change in control
shall be deemed to have  occurred  for  purposes of this  Agreement by virtue of
either  the  beneficial  ownership  (or sale) by  Anderson,  or with  members of
Anderson's  immediate  family,  of 40% or more of the Voting  Securities  or any
transaction  which  results in Anderson,  or a group of persons  which  includes
Anderson,  acquiring  (or selling) 40% or more of either the voting power of the
Company's Voting  Securities or other voting securities of any corporation which
acquires all or substantially  all of the assets of the Company,  whether by way
of merger, consolidation, sale of such assets or otherwise.

                  For purposes of this Agreement, "beneficial owner" shall be as
defined in Rule 13d-3 under the Exchange Act, except that the provisions of Rule
13d-3(d)(2),  which  exclude  certain  persons from the Rule,  shall not exclude
those  persons  from  being  deemed  beneficial  owners  for  purposes  of  this
Agreement.

                  12. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company;  provided,  however,  that,  at the election of Anderson,  the purchase
price for any or all of the Option Shares to be acquired may be paid by: (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Anderson with a fair market value equal to the purchase price  multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock
underlying the surrendered portion of the Option.

                  13. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  14.      The waiver by any party  hereto of a breach of any 
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                  15.      This  Agreement  constitutes  the entire  agreement 
between the parties with respect to the subject matter thereof.

                  16.  This  Agreement  shall  inure  to the  benefit  of and be
binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                                       40
<PAGE>
                  17.      This  Agreement  shall be governed by and construed 
in  accordance  with the laws of the State of New York.


                  IN WITNESS  WHEREOF,  the parties  hereto have signed this  
Agreement  as of the date first above written.


INDIVIDUAL INVESTOR GROUP, INC.              Address: 333 Seventh Avenue
                                                      Fifth Floor
                                                      New York, NY  10001

By:  /s/ Scot A. Rosenblum
- ------------------------------
Scot A. Rosenblum, Secretary


    /s/ Gordon Anderson                      Address: 144 Sullivan Street #10
- ------------------------------                        New York, New York 10012
       Gordon Anderson                                   





                                       41


<PAGE>

                                                                    EXHIBIT 4.8

                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made as of  December  1, 1995  between  INDIVIDUAL
INVESTOR  GROUP,  INC.,  a  Delaware  corporation  (the  "Company"),  and Sharon
Cartotto ("Cartotto").


                  WHEREAS,  on December 1, 1995,  the Board of  Directors of the
Company  authorized  the grant to Cartotto of an option to purchase an aggregate
of 30,000 of the  authorized  but  unissued  shares of the  Common  Stock of the
Company,  $.01 par value (the "Common  Stock"),  on the terms and conditions set
forth in this Agreement; and


                  WHEREAS,  Cartotto  desires to acquire said option on the 
terms and  conditions set forth in this Agreement;


                  IT IS AGREED:

                  1. The Company  hereby grants to Cartotto the right and option
(the  "Option") to purchase all or any part of an aggregate of 30,000  shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.

                  2. The Option shall be  exercisable as to 10,000 Option Shares
on  December  1, in each of 1996,  1997,  and 1998.  The  Option  Shares  may be
purchased  at an  exercise  price of $4.375  per  share.  After a portion of the
Option becomes  exercisable,  it shall remain  exercisable,  except as otherwise
provided herein,  until the close of business on December 1, 2005 (the "Exercise
Period").

                  3. (a) If  Cartotto's  employment is terminated by the Company
without  cause,  the  portion  of the  Option  which  has  vested by the date of
termination of employment may be exercised for a period of three months from the
termination  of  employment  or until the  expiration  of the  Exercise  Period,
whichever is shorter.  The portion of the Option not yet exercisable on the date
of termination of employment shall immediately expire.

                           (b)      If  Cartotto's  employment  is  terminated
for any reason  other  than  death, disability,  termination  by the  Company 
without  cause or by the  Company for cause, then the Options shall expire as of
the date of termination.

                           (c)      In the event Cartotto's  employment is
terminated by the Company for cause, the Company also may require Cartotto to
return to the Company the economic value of any Option  Shares  purchased  under
this  Agreement by Cartotto  within the six month period prior to the date of  
termination.  In such event,  Cartotto  shall remit to the Company in cash the 
amount equal to the difference between the Fair Market Value (as defined in 
Section 11 of this  Agreement)  of the Option Shares on the date of termination
(or the sales price of the Option Shares sold during the six-month period) and 
the Exercise Price of the Option Shares.

                           (d)      Upon Cartotto's  death, the Option,  if any,
that was exercisable as of the date of death may  thereafter  be exercised by  
Cartotto's  legal  representative  or legatee  under  the will of  Cartotto  for
a period of one year from the date of death or until  the  expiration  of the  
Exercise  Period,  whichever  period is shorter.  The portion of the Option not
exercisable  on the date of death shall immediately terminate upon death.

                           (e)       If  Cartotto's  employment  by the Company 
terminates by reason of Cartotto's disability,  the  Option  shall  become 
fully  vested and  exercisable  and may hereafter be exercised by Cartotto or
his guardian or legal  representative for a period of one year from the date o
termination  of  employment  or until the expiration of the Exercise Period, 
whichever period is shorter.

                  4. The Option shall not be assignable or transferable  except,
in the event of the death of  Cartotto,  by will or by the laws of  descent  and
distribution.  No  transfer  of the Option by Cartotto by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                                       42
<PAGE>

                  5. The  Company  shall  promptly  issue  certificates  for any
Option Shares purchased hereunder.  Cartotto shall not have any of the rights of
a  stockholder  with  respect to the Option  Shares  until such shares have been
issued after the due exercise of the Option.

                  6.  In  the  event  of  a  reorganization,   recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  7. The Company hereby represents and warrants to Cartotto that
the Option  Shares,  when  issued and  delivered  by the  Company to Cartotto in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  8. Cartotto hereby represents and warrants to the Company that
Cartotto  is  acquiring  the Option  and shall  acquire  the  Option  Shares for
Cartotto's own account and not with a view to the distribution thereof.

                  9. Anything in this Agreement to the contrary notwithstanding,
Cartotto  hereby agrees that Cartotto  shall not sell,  transfer by any means or
otherwise dispose of the Option Shares acquired by Cartotto without registration
under the Securities Act of 1933 (the "Act"),  or in the event that they are not
so registered, unless (a) an exemption from the Act is available thereunder, and
(b) Cartotto has furnished the Company with notice of such proposed transfer and
the Company's legal counsel, in its reasonable opinion, shall deem such proposed
transfer to be so exempt.

                  10.      Cartotto hereby acknowledges that:

                           (a)      All  reports  and  documents  required  to 
be  filed  by the  Company  with the Securities and Exchange  Commission 
pursuant to the Securities  Exchange Act of 1934  within  the last 12 months  
have  been  made  available  to  Cartotto  for inspection.

                           (b)      If Cartotto  exercises the Option,  Cartott
must bear the economic risk of the investment  in the Option  Shares for an  
indefinite  period of time because the Option Shares will not have been 
registered  under the Act and cannot be sold by Cartotto unless they are
registered  under the Act or an exemption  therefrom is available.

                           (c)      In Cartotto's position with the Company,  
Cartotto has had both the opportunity to ask questions of and receive answers
from the officers of the Company and all persons  acting on its behalf 
concerning  the terms and conditions of the offer made  hereunder  and to obtain
any  additional  information  to the  extent the Company  possesses  or may
possess  such  information  or can acquire it without unreasonable  effort  or
expense  necessary  to  verify  the  accuracy  of  the information obtained 
pursuant to subparagraph (a) above.

                           (d)      The Company  shall place stop transfer  
orders with its transfer  agent against the transfer of the Option Shares in the
absence of registration under the Act or an exemption therefrom.

                           (e)      The certificates evidencing the Option 
Shares shall bear the following legends:

                                    "The shares  represented by this certificate
                                    have been acquired for  investment  and have
                                    not been registered under the Securities Act
                                    of  1933.  The  shares  may  not be  sold or
                                    transferred   in   the   absence   of   such
                                    registration or an exemption therefrom under
                                    said Act."

                  11. Notwithstanding the foregoing,  upon a "change in control"
of the  Company  as  defined  below,  the  Option  shall be  accelerated  and be
immediately exercisable as to all the Option Shares under this Option and remain
exercisable  until the close of business on the date  immediately  preceding the
tenth anniversary of the date hereof. For purposes of this Agreement,  a "change
in control" of the Company shall mean a change in control of a nature that would
be  required  to be  reported  in  response  to  Item  5(f) of  Schedule  14A of
Regulation 14A promulgated under the Securities Exchange Act of 1934, as amended
("Exchange Act");  provided that, without  limitation,  such a change in control
shall be deemed to have  occurred if (a) any  "person"  (as such term is used in
Sections 13(d) and 14(d) of the Exchange Act), other than Jonathan  Steinberg or
Saul Steinberg,  becomes the "beneficial  owner," as defined below,  directly or

                                       43
<PAGE>

indirectly,  of  securities  of the  Company  representing  40% or  more  of the
combined voting power of the Company's then  outstanding  securities  ordinarily
having the right to vote at elections of directors ("Voting Securities"), or (b)
individuals  who constitute the Board on the date of this Agreement  ("Incumbent
Board") cease for any reason to constitute at least a majority thereof, provided
that any person  becoming a director  subsequent  to the date of this  Agreement
whose election,  or nomination for election by the Company's  stockholders,  was
approved  by a vote of at  least  two-thirds  of the  directors  comprising  the
Incumbent Board (either by a specific vote or by approval of the proxy statement
of the Company in which such person is named as a nominee for director,  without
objection  to such  nomination)  shall be,  for  purposes  of this  clause  (b),
considered  as  though  such  person  were  a  member  of the  Incumbent  Board.
Notwithstanding  anything in the foregoing to the contrary, no change in control
shall be deemed to have  occurred  for  purposes of this  Agreement by virtue of
either  the  beneficial  ownership  (or sale) by  Cartotto,  or with  members of
Cartotto's  immediate  family,  of 40% or more of the Voting  Securities  or any
transaction  which  results in Cartotto,  or a group of persons  which  includes
Cartotto,  acquiring  (or selling) 40% or more of either the voting power of the
Company's Voting  Securities or other voting securities of any corporation which
acquires all or substantially  all of the assets of the Company,  whether by way
of merger, consolidation, sale of such assets or otherwise.

                  For purposes of this Agreement, "beneficial owner" shall be as
defined in Rule 13d-3 under the Exchange Act, except that the provisions of Rule
13d-3(d)(2),  which  exclude  certain  persons from the Rule,  shall not exclude
those  persons  from  being  deemed  beneficial  owners  for  purposes  of  this
Agreement.

                  12. Subject to the terms and conditions of the Agreement,  the
Option may be exercised by written notice to the Company at its principal  place
of business. Such notice shall state the election to exercise the Option and the
number of Option Shares in respect to which it is being exercised, shall contain
a representation and agreement by the person or persons so exercising the Option
that the Option Shares are being purchased for investment and not with a view to
the distribution or resale thereof, and shall be signed by the person or persons
so exercising  the Option.  Such notice shall be  accompanied  by payment of the
full purchase price of the Option Shares. Payment of the purchase price shall be
made in cash or by check,  bank draft or money order payable to the order of the
Company;  provided,  however,  that,  at the election of Cartotto,  the purchase
price for any or all of the Option Shares to be acquired may be paid by: (i) the
surrender of shares of Common Stock of the Company held by or for the account of
Cartotto with a fair market value equal to the purchase price  multiplied by the
number  of  Option  Shares  to be  purchased,  or  (ii)  the  surrender  of  any
exercisable  but  unexercised  portion of the Option  having a fair market value
equal to the  purchase  price  multiplied  by the number of Option  Shares to be
purchased.  In either case, the fair market value of the  surrendered  shares or
options shall be determined as of the date of exercise as follows:  "Fair market
value" of the Common Stock means,  as of the  exercise  date:  (i) if the Common
Stock is listed  on a  national  securities  exchange  or  quoted on the  Nasdaq
National  Market or Nasdaq  SmallCap  Market,  the last sale price of the Common
Stock in the principal  trading  market for the Common Stock on the last trading
day preceding such date, as reported by the exchange or Nasdaq,  as the case may
be; (ii) if the Common Stock is not listed on a national  securities exchange or
quoted on the Nasdaq National Market or Nasdaq SmallCap Market, but is traded in
the  over-the-counter  market,  the closing bid price of the Common Stock on the
last trading day preceding  such date for which such  quotations are reported by
the  National  Quotation  Bureau,  Incorporated  or  similar  publisher  of such
quotations;  and (iii) if the fair market  value of the Common  Stock  cannot be
determined pursuant to clause (i) or (ii) above, such price as the Company shall
determine,  in good faith.  The "fair market value" of a surrendered  portion of
the Option means,  as of the exercise date, an amount equal to the excess of the
total fair market value of the shares of Common Stock underlying the surrendered
portion  of the  Option  (as  determined  in  accordance  with  the  immediately
preceding sentence) over the total purchase price of such shares of Common Stock
underlying the surrendered portion of the Option.

                  13. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  14.      The waiver by any party  hereto of a breach of any 
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                  15.      This  Agreement  constitutes  the entire  agreement 
between the parties with respect to the subject matter thereof.

                  16.  This  Agreement  shall  inure  to the  benefit  of and be

                                       44
<PAGE>

binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  17.      This  Agreement  shall be governed by and construed 
in  accordance  with the laws of the State of New York.


                  IN WITNESS  WHEREOF,  the parties  hereto have signed this 
Agreement  as of the date first above written.


INDIVIDUAL INVESTOR GROUP, INC.     Address: 1633 Broadway
                                             Thirty-eighth Floor
                                             New York, NY  10019

By:  /s/ Scot A. Rosenblum
- ----------------------------
Scot A. Rosenblum, Secretary


    /s/ Sharon Cartotto             Address: 10 Bellgrove Drive
- ----------------------------                 Mahwah, NJ 07403
    Sharon Cartotto                      





                                       45




<PAGE>                                                   
                                                                   EXHIBIT 4.9
                             STOCK OPTION AGREEMENT


                  AGREEMENT,  made  as of  March  15,  1996  between  INDIVIDUAL
INVESTOR GROUP,  INC., a Delaware  corporation (the  "Company"),  and Jay Burzon
("Burzon").

                  WHEREAS,   the  Company  and  Burzon  have   entered  into  an
Employment  Agreement  of even date  herewith  pursuant to which  Burzon will be
employed by the Company ("Employment Agreement"); and

                  WHEREAS,  the Employment  Agreement  provides that the Company
will  grant to Burzon an option to  purchase  an  aggregate  of  100,000  of the
authorized  but unissued  shares of the Common  Stock of the  Company,  $.01 par
value  (the  "Common  Stock"),  on the  terms and  conditions  set forth in this
Agreement; and

                  WHEREAS,  Burzon  desires to acquire  said option on the terms
and  conditions  set forth in this Agreement;

                  IT IS AGREED:

                  1. The  Company  hereby  grants to Burzon the right and option
(the  "Option") to purchase all or any part of an aggregate of 100,000 shares of
the Common  Stock on the terms and  conditions  set forth  herein  (the  "Option
Shares").  The Option is a  non-qualified  stock  option not intended to qualify
under any section of the Internal Revenue Code of 1986, as amended.


                  2. The Option shall be  exercisable as to 33,333 Option Shares
on and after March 15, in each of 1997 and 1998 and as to 33,334  Option  Shares
on and after March 15, 1999.  The Option  Shares may be purchased at an exercise
price of $6.00 per share. After a portion of the Option becomes exercisable,  it
shall remain exercisable,  except as otherwise provided herein,  until the close
of business on March 15, 2006 (the "Exercise Period").

                  3. (a) If Burzon's employment is terminated by the Company for
cause (as  defined in Section  9(a) of the  Employment  Agreement),  the Option,
whether or not exercisable,  shall immediately expire. In addition,  the Company
also may  require  Burzon to return to the  Company  the  economic  value of any
Option  Shares  purchased  under this  Agreement by Burzon  within the six month
period prior to the date of  termination.  In such event,  Burzon shall remit to
the Company in cash the amount equal to the  difference  between the Fair Market
Value (as defined in Section 14 of this  Agreement)  of the Option Shares on the
date of  termination  (or the sales  price of the Option  Shares sold during the
six-month period) and the Exercise Price of the Option Shares.

                           (b)      If Burzon's  employment is terminated by the
Company  without cause (as defined in Section 9(a) of the Employment Agreement),
the portion of the Option, if any, that  was  exercisable  as of the  date  of 
termination  of  employment  may be exercised for a period of six months from 
the termination of employment or until the expiration of the Exercise Period, 
whichever is shorter. The portion of the Option,  if any,  that  was not 
exercisable  as of the date of  termination  of employment shall immediately 
terminate upon the termination of employment.

                           (c)      If  Burzon's  employment  by the  Company  
terminates  by  reason  of  Burzon's disability,  the portion,  if any, of th
Option that was  exercisable as of the date of  termination  of employment may
thereafter be exercised by Burzon or his guardian  or  legal  representative 
for a period  of one year  from the date of termination  of  employment  or
until the  expiration  of the  Exercise  Period, whichever  period is shorter. 
The portion of the Option,  if any,  that was not exercisable  as of the  date
of  termination  of  employment  shall  immediately terminate upon the
termination of employment.

                           (d)      Upon Burzon's  death,  the portion,  if any,
of the Option that was exercisable as of  the  date  of  death  may  thereafter
be  exercised  by  Burzon's  legal representative or legatee under the will of
Burzon for a period of one year from the date of death or until the  expiration
of the  Exercise  Period,  whichever period is shorter.  The portion of the 
Option,  if any, that was not exercisable as of the date of death shall 
immediately terminate upon Burzon's death.

                  4. If a court of competent  jurisdiction  shall determine that
Burzon has breached his obligations under Section 5 of the Employment  Agreement
subsequent to his  employment by the Company,  the Company may require Burzon to
return to the Company the economic  value of any Option Shares  purchased  under
this  Agreement  by  Burzon  within  the six month  period  prior to the date of
termination. In such event, Burzon shall remit to the Company in cash the amount
equal to the difference  between the Fair Market Value (as defined in Section 14
of this Agreement) of the Option Shares on the date of termination (or the sales

                                       46
<PAGE>

price of the Option  Shares sold during the  six-month  period) and the Exercise
Price of the Option Shares.

                  5. The Option shall not be assignable or transferable  except,
in the  event of the  death of  Burzon,  by will or by the laws of  descent  and
distribution.  No  transfer  of the  Option  by Burzon by will or by the laws of
descent and  distribution  shall be  effective  to bind the  Company  unless the
Company shall have been  furnished with written notice thereof and a copy of the
will and such other  evidence as the Company may deem necessary to establish the
validity of the transfer and the  acceptance by the transferee or transferees of
the terms and conditions of the Option.

                  6.  Burzon  shall not have any of the rights of a  stockholder
with  respect to the Option  Shares until such shares have been issued after the
due exercise of the Option.

                  7.  The  Option  shall  be  exercised  in  whole or in part by
written notice in  substantially  the form attached hereto as Exhibit A directed
to the Company at its principal place of business accompanied by full payment as
hereinafter  provided  of the  exercise  price for the  number of Option  Shares
specified in the notice.  The Company shall deliver a certificate for the Option
Shares to Burzon as soon as  practicable  after payment  therefor.  Burzon shall
make cash payments by wire transfer,  certified or bank check or personal check,
in each case  payable  to the order of the  Company;  the  Company  shall not be
required  to  deliver  certificates  for Option  Shares  until the  Company  has
confirmed  the receipt of good and  available  funds in payment of the  purchase
price  thereof.  Burzon  may in his sole  discretion,  use  Common  Stock of the
Company owned by him to pay the purchase price for the Option Shares by delivery
of stock  certificates  in negotiable  form which are effective to transfer good
and valid  title  thereto  to the  Company,  free of any liens or  encumbrances.
Shares of Common Stock used for this purpose  shall be valued at the Fair Market
Value (as defined in Section 14 below).

                  8. Not later than the date as of which an amount first becomes
includible  in the gross income of Burzon for Federal  income tax purposes  with
respect to the Option,  Burzon  shall pay to the Company,  or make  arrangements
satisfactory  to the Company  regarding  the payment of, any Federal,  state and
local taxes of any kind  required by law to be withheld or paid with  respect to
such  amount.  The  obligations  of the Company  under this  Agreement  shall be
conditional  upon such payment or arrangements  with the Company and the Company
shall,  to the extent  permitted by law, have the right to deduct any such taxes
from any  payment of any kind  otherwise  due to Burzon  from the  Company.  Any
required  withholding tax may be paid in cash or with Common Stock in accordance
with the preceding Sections.

                  9.  In  the  event  of  a  reorganization,   recapitalization,
reclassification,  stock  split or  exchange,  stock  dividend,  combination  of
shares,  or any  other  similar  change  in the  Common  Stock  of the  Company,
equitable  proportionate  adjustments shall be made by the Company in the number
and kind of shares covered by the Option and in the option price thereunder.

                  10. The Company hereby  represents and warrants to Burzon that
the  Option  Shares,  when  issued  and  delivered  by the  Company to Burzon in
accordance with the terms and conditions hereof, will be duly and validly issued
and fully paid and non-assessable.

                  11. Burzon hereby  represents and warrants to the Company that
Burzon is acquiring  the Option and shall acquire the Option Shares for Burzon's
own account and not with a view to the distribution thereof.

                  12.    Anything   in   this    Agreement   to   the   contrary
notwithstanding,  Burzon hereby  agrees that Burzon shall not sell,  transfer by
any means or otherwise  dispose of the Option Shares  acquired by Burzon without
registration  under the Securities Act of 1933 (the "Act"), or in the event that
they are not so  registered,  unless (a) an exemption  from the Act is available
thereunder,  and (b)  Burzon  has  furnished  the  Company  with  notice of such
proposed  transfer and the Company's legal counsel,  in its reasonable  opinion,
shall deem such proposed transfer to be so exempt.

                  13.      Burzon hereby acknowledges that:

                           (a) All reports and  documents  required to be filed
by the Company with the  Securities and Exchange  Commission  pursuant to the
Securities  Exchange Act of 1934 within the last 12 months have been made 
available to Burzon for inspection.

                           (b) If  Burzon  exercises  the  Option,  Burzon  must
bear  the  economic  risk  of the investment  in the Option  Shares for an 
indefinite  period of time because the Option Shares will not have been 

                                       47
<PAGE>

registered  under the Act and cannot be sold by Burzon  unless they are  
registered  under the Act or an exemption  therefrom is available.

                           (c) In Burzon's  position with the Company,  Burzon 
has had both the  opportunity to ask questions  of and  receive  answers  from
the  officers  of the  Company and all persons  acting on its behalf  
concerning  the terms and conditions of the offer made  hereunder  and to obtain
any  additional  information  to the  extent the Company  possesses  or may 
possess  such  information  or can acquire it without unreasonable  effort  or 
expense  necessary  to  verify  the  accuracy  of  the information obtained 
pursuant to subparagraph (a) above. 

                           (d) The Company  shall place stop  transfer  orders
with its transfer  agent against the transfer of the Option Shares in the 
absence of registration under the Act or an exemption therefrom. 

                           (e)  The certificates evidencing the Option Shares 
shall bear the following legend:

                  "The shares represented by this certificate have been acquired
                  for  investment  and  have  not  been  registered   under  the
                  Securities  Act  of  1933.  The  shares  may  not be  sold  or
                  transferred  in  the  absence  of  such   registration  or  an
                  exemption therefrom under said Act."

                           (f)      The Company  agrees to  register  the Option
Shares  under the Act on the next Form S-8 filed by the Company, but in any 
event, not later than May 31, 1997.

                  14. "Fair market  value" of the Common Stock means,  as of the
exercise  date:  (i) if the  Common  Stock is  listed on a  national  securities
exchange or quoted on the Nasdaq National Market or Nasdaq SmallCap Market,  the
last sale  price of the Common  Stock in the  principal  trading  market for the
Common Stock on the last  trading day  preceding  such date,  as reported by the
exchange or Nasdaq,  as the case may be; (ii) if the Common  Stock is not listed
on a national  securities  exchange or quoted on the Nasdaq  National  Market or
Nasdaq  SmallCap  Market,  but is traded  in the  over-the-counter  market,  the
closing bid price of the Common  Stock on the last  trading day  preceding  such
date for which such  quotations are reported by the National  Quotation  Bureau,
Incorporated  or similar  publisher  of such  quotations;  and (iii) if the fair
market value of the Common Stock cannot be determined  pursuant to clause (i) or
(ii) above, such price as the Company shall determine, in good faith.

                  15. All notices, requests,  deliveries,  payments, demands and
other  communications  which are  required or  permitted  to be given under this
Agreement  shall be in writing and shall either be delivered  personally or sent
by certified mail, return receipt requested,  postage prepaid, to the parties at
their  respective  addresses set forth below, or to such other address as either
shall have specified by notice in the writing to the other,  and shall be deemed
duly given hereunder when so delivered or three days after being mailed,  as the
case may be.

                  16.      The waiver by any party  hereto of a breach of any 
provision  of this  Agreement  shall not operate or be construed as a waiver of
any other or subsequent breach.

                  17.      This  Agreement  constitutes  the entire  agreement 
between the parties with respect to the subject matter thereof.

                  18.  This  Agreement  shall  inure  to the  benefit  of and be
binding upon the parties hereto and to the extent not prohibited  herein,  their
respective  heirs,  successors,  assigns  and  representatives.  Nothing in this
Agreement,  expressed or implied, is intended to confer on any person other than
the parties hereto and as provided above,  their respective  heirs,  successors,
assigns and representatives any rights, remedies, obligations or liabilities.

                  19.      This  Agreement  shall be governed by and construed 
in  accordance  with the laws of the State of New York.

                  IN WITNESS  WHEREOF,  the parties  hereto have signed this 
Agreement  as of the date first above written.

                                       48
<PAGE>

INDIVIDUAL INVESTOR GROUP, INC.     Address: 1633 Broadway, 38th Floor
                                             New York, NY  10019           

By:  /s/ Jonathan L. Steinberg
- -------------------------------
Jonathan L. Steinberg, Chairman


         /s/ Jay Burzon             Address: 68 Oak Hill Road
- -------------------------------              Chappaqua, NY  10514
           JAY BURZON                                    







                                       49



<PAGE>
                                                                     EXHIBIT A

                      FORM OF NOTICE OF EXERCISE OF OPTION

- -------------------------------
          DATE

Individual Investor Group, Inc.
1633 Broadway, 38th Floor
New York, New York 10019

Attention:        Stock Option Committee of
                    the Board of Directors

                           Re:      Purchase of Option Shares

Gentlemen:

                  In accordance with my Stock Option Agreement dated as of
                                    ("Agreement")  with Individual  Investor 
Group, Inc. (the "Company"),  I hereby irrevocably  elect to  exercise  the 
right to purchase  _________  shares of the Company's  common stock,  par value
$.01 per share ("Common  Stock"),  which are being purchased for investment and
not for resale.

                  As payment  for my  shares,  enclosed  is (check and  complete
                  applicable box[es]):


        [ ]       a [personal check]  [certified  check] [bank check] payable to
                  the order of "Individual  Investor Group, Inc." in the sum 
                  of $_________;

        [ ]       confirmation of wire transfer in the amount 
                  of $_____________; and/or

        [ ]       certificate  for ____ shares of the  Company's  Common  Stock,
                  free and clear of any  encumbrances,  duly endorsed,  having a
                  Fair Market Value (as such term is defined in the Agreement of
                  $---------.

                  I hereby represent, warrant to, and agree with, the Company 
                  that

                           a)       I am  acquiring  the Option  and shall  
                  acquire  the  Option  Shares for my own 
                  account and not with a view towards the distribution thereof;

                           b)       I have  received a copy of all  reports and
                  documents  required to be filed by the Company  with the 
                  Commission  pursuant to the  Exchange Act within the last 24
                  months and all reports issued by the Company to its
                  stockholders;

                           c) I understand that I must bear the economic risk of
                  the investment in the Option Shares,  which cannot be sold by
                  me unless they are  registered  under the Securities Act of
                  1933 (the "1933 Act")or an exemption therefrom is available  
                  thereunder and that the company is under no obligation to
                  register the Option Shares for sale under the 1933 Act;

                           d) in my position  with the Company,  I have had both
         the  opportunity to ask questions and receive answers from the officers
         and  directors  of the  Company  and all  persons  acting on its behalf
         concerning  the terms and conditions of the offer made hereunder and to
         obtain any additional  information to the extent the Company  possesses
         or may possess such information or can acquire it without  unreasonable
         effort or expense  necessary to verify the accuracy of the  information
         obtained pursuant to clause (ii) above;

                           e) I am  aware  that the  Company  shall  place  stop
         transfer  orders with its  transfer  agent  against the transfer of the
         Option Shares in the absence of  registration  under the 1933 Act or an
         exemption therefrom as provided herein;

                                       50
<PAGE>
                           f)       my rights with respect to the Option Shares
         shall, in all respects,  be subject to the terms and conditions of this
         Company's 1993 Stock Option Plan and this Agreement; and

                           g) the certificates evidencing the Option Shares 
         shall bear the following legends:

                           "The shares represented by this certificate have been
                           acquired for investment and have not been  registered
                           under the  Securities Act of 1933. The shares may not
                           be  sold  or  transferred  in  the  absence  of  such
                           registration  or an  exemption  therefrom  under said
                           Act."

Kindly forward to me my certificate at your earliest convenience.
Very truly yours,



- ---------------------------------------     -----------------------------------
(Signature)                                                   (Address)

- ---------------------------------------     -----------------------------------
(Print Name)






                                       51





<PAGE>
                                                                   EXHIBIT 4.10


                 Approved by Board of Directors November 4, 1996
                   Approved by Stockholders on: _____________


                         INDIVIDUAL INVESTOR GROUP, INC.

                         1996 Management Incentive Plan


Section 1.        Purpose; Definitions.

         1.1 Purpose.  The purpose of the Individual  Investor Group,  Inc. (the
"Company") 1996 Management  Incentive Plan (the "Plan") is to enable the Company
to offer to the  executive  officers  of the  Company  and its  subsidiaries  as
determined by the Committee (as hereinafter defined) an opportunity to acquire a
proprietary  interest in the Company.  The various types of long-term  incentive
awards  which may be provided  under the Plan will enable the Company to respond
to changes in compensation  practices,  tax laws, accounting regulations and the
size and diversity of its businesses.

         1.2      Definitions.  For purposes of the Plan, the following terms 
shall be defined as set forth below:

                  (a)  "Agreement"  means the agreement  between the Company and
the Holder setting forth the terms and conditions of an award under the Plan.

                  (b)      "Board" means the Board of Directors of the Company.

                  (c) "Code" means the Internal Revenue Code of 1986, as amended
from time to time,  and any successor  thereto and the  regulations  promulgated
thereunder.

                  (d)  "Committee"  means any committee of the Board,  which the
Board  may  designate  to  administer  the Plan or any  portion  thereof.  If no
Committee is so  designated,  then all  references  in this Plan to  "Committee"
shall mean the Board.

                  (e)      "Common Stock" means the Common Stock of the Company,
par value $.01 per share.

                  (f)      "Company"  means  Individual  Investor  Group,  Inc.,
a corporation  organized under the laws of the State of Delaware.

                  (g)  "Deferred  Stock"  means Stock to be  received,  under an
award made  pursuant  to Section 8, below,  at the end of a  specified  deferral
period.

                  (h)      "Disability"  means  disability  as  determined  
under  procedures  established  by  the Committee for purposes of the Plan.

                  (i)      "Effective Date" means the date set forth in Section 
12.1, below.

                  (j) "Fair  Market  Value",  unless  otherwise  required by any
applicable provision of the Code or any regulations issued thereunder, means, as
of any given date:  (i) if the Common  Stock is listed on a national  securities
exchange or quoted on the Nasdaq National Market or Nasdaq SmallCap Market,  the
last sale  price of the Common  Stock in the  principal  trading  market for the
Common  Stock on the last  trading day  preceding  the date of grant of an award
hereunder,  as reported by the  exchange or Nasdaq,  as the case may be; (ii) if
the Common  Stock is not listed on a national  securities  exchange or quoted on
the  Nasdaq  National  Market or Nasdaq  SmallCap  Market,  but is traded in the
over-the-counter  market, the closing bid price for the Common Stock on the last
trading day  preceding  the date of grant of an award  hereunder  for which such
quotations  are  reported by the OTC Bulletin  Board or the  National  Quotation
Bureau,  Incorporated or similar publisher of such quotations;  and (iii) if the
fair market value of the Common Stock  cannot be  determined  pursuant to clause
(i) or (ii) above, such price as the Committee shall determine, in good faith.

                                       52
<PAGE>
                  (k)      "Holder" means a person who has received an award 
under the Plan.

                  (l) "Incentive  Stock Option" means any Stock Option  intended
to be and  designated  as an  "incentive  stock  option"  within the  meaning of
Section 422 of the Code.

                  (m)      "Nonqualified Stock Option" means any Stock Option 
that is not an Incentive Stock Option.

                  (n)      "Normal  Retirement"  means  retirement  from active 
employment with the Company or any Subsidiary on or after age 65.

                  (o) "Other  Stock-Based Award" means an award under Section 9,
below, that is valued in whole or in part by reference to, or is otherwise based
upon, Stock.

                  (p) "Parent" means any present or future parent corporation of
the Company, as such term is defined in Section 424(e) of the Code.

                  (q)      "Plan" means the Individual  Investor  Group,  Inc. 
1996  Management  Incentive Plan, as hereinafter amended from time to time.

                  (r)  "Restricted  Stock" means Stock,  received under an award
made pursuant to Section 7, below,  that is subject to  restrictions  under said
Section 7.

                  (s) "SAR Value"  means the excess of the Fair Market Value (on
the  exercise  date) of the  number of shares  for which the Stock  Appreciation
Right is  exercised  over the  exercise  price that the  participant  would have
otherwise  had to pay to exercise  the related  Stock  Option and  purchase  the
relevant shares.

                  (t)      "Stock" means the Common Stock of the Company, par 
value $.01 per share. 

                  (u) "Stock Appreciation Right" means the right to receive from
the Company, on surrender of all or part of the related Stock Option,  without a
cash payment to the Company, a number of shares of Common Stock equal to the SAR
Value divided by the exercise price of the Stock Option.

                  (v)      "Stock  Option"  or  "Option"  means any  option to 
purchase  shares of Stock  which is granted pursuant to the Plan.

                  (w)  "Stock  Reload  Option"  means any option  granted  under
Section 5.3,  below, as a result of the payment of the exercise price of a Stock
Option and/or the  withholding tax related thereto in the form of Stock owned by
the Holder or the withholding of Stock by the Company.

                  (x)  "Subsidiary"  means  any  present  or  future  subsidiary
corporation  of the  Company,  as such term is defined in Section  424(f) of the
Code.

Section 2.        Administration.

         2.1      Committee  Membership.  The Plan shall be  administered  by
the Board or a  Committee.  Committee members shall serve for such term as the
Board may in each case  determine,  and shall be subject to removal at any time
by the Board.

         2.2 Powers of  Committee.  The Committee  shall have full  authority to
award,  pursuant  to the  terms of the  Plan:  (i)  Stock  Options,  (ii)  Stock
Appreciation  Rights,  (iii)  Restricted  Stock,  (iv) Deferred Stock, (v) Stock
Reload  Options  and/or  (vi)  Other   Stock-Based   Awards.   For  purposes  of
illustration  and not of  limitation,  the  Committee  shall have the  authority
(subject to the express provisions of this Plan):

                  (a)      to select  the  executive  officers  of the  Company
or any  Subsidiary  to whom  Stock Options,  Stock  Appreciation  Rights,  
Restricted  Stock,  Deferred  Stock,  Reload  Stock  Options  and/or  Other 
Stock-Based Awards may from time to time be awarded hereunder.

                  (b) to determine the terms and  conditions,  not  inconsistent
with the terms of the Plan, of any award granted hereunder  (including,  but not
limited to, number of shares, share price, any restrictions or limitations,  and
any  vesting,  exchange,  surrender,  cancellation,  acceleration,  termination,
exercise or forfeiture provisions, as the Committee shall determine);

                                       53
<PAGE>
                  (c)      to determine any  specified  performance  goals or 
such other factors or criteria  which need to be attained for the vesting of an
award granted hereunder;

                  (d) to determine the terms and  conditions  under which awards
granted hereunder are to operate on a tandem basis and/or in conjunction with or
apart from other  equity  awarded  under this Plan and cash  awards  made by the
Company or any Subsidiary outside of this Plan;

                  (e) to permit a Holder  to elect to defer a payment  under the
Plan under such rules and procedures as the Committee may  establish,  including
the  crediting  of  interest  on  deferred  amounts  denominated  in cash and of
dividend equivalents on deferred amounts denominated in Stock;

                  (f) to  determine  the extent and  circumstances  under  which
Stock and other  amounts  payable  with respect to an award  hereunder  shall be
deferred which may be either automatic or at the election of the Holder; and

                  (g) to substitute (i) new Stock Options for previously granted
Stock  Options,  which  previously  granted  Stock  Options  have higher  option
exercise prices and/or contain other less favorable  terms,  and (ii) new awards
of any  other  type  for  previously  granted  awards  of the same  type,  which
previously granted awards are upon less favorable terms.

         2.3      Interpretation of Plan.

                  (a) Committee  Authority.  Subject to Section 11,  below,  the
Committee   shall  have  the   authority   to  adopt,   alter  and  repeal  such
administrative  rules,  guidelines and practices governing the Plan as it shall,
from time to time, deem advisable,  to interpret the terms and provisions of the
Plan  and any  award  issued  under  the  Plan  (and to  determine  the form and
substance of all Agreements  relating thereto),  and to otherwise  supervise the
administration of the Plan.  Subject to Section 11, below, all decisions made by
the  Committee  pursuant  to the  provisions  of the  Plan  shall be made in the
Committee's  sole  discretion  and shall be final and binding  upon all persons,
including the Company, its Subsidiaries and Holders.

                  (b)  Incentive  Stock  Options.  Anything  in the  Plan to the
contrary notwithstanding, no term or provision of the Plan relating to Incentive
Stock  Options   (including  but  limited  to  Stock  Reload  Options  or  Stock
Appreciation  rights granted in conjunction  with an Incentive  Stock Option) or
any  Agreement  providing for  Incentive  Stock  Options  shall be  interpreted,
amended or altered, nor shall any discretion or authority granted under the Plan
be so exercised, so as to disqualify the Plan under Section 422 of the Code, or,
without the consent of the Holder(s) affected, to disqualify any Incentive Stock
Option under such Section 422.

Section 3.        Stock Subject to Plan.

         3.1  Number  of  Shares.  The total  number  of shares of Common  Stock
reserved and available for distribution  under the Plan shall be 500,000 shares.
Shares of Stock under the Plan may consist,  in whole or in part,  of authorized
and unissued  shares or treasury  shares.  If any shares of Stock that have been
granted pursuant to a Stock Option cease to be subject to a Stock Option,  or if
any shares of Stock that are subject to any Stock Appreciation Right, Restricted
Stock,  Deferred  Stock award,  Reload Stock Option or Other  Stock-Based  Award
granted hereunder are forfeited,  or any such award otherwise terminates without
a payment being made to the Holder in the form of Stock, such shares shall again
be available for  distribution in connection with future grants and awards under
the Plan.  Only net shares  issued upon a  stock-for-stock  exercise  (including
stock used for withholding  taxes) shall be counted against the number of shares
available under the Plan.

         3.2 Adjustment Upon Changes in Capitalization, Etc. In the event of any
change in the  number of  outstanding  shares  of  Common  Stock of the  Company
occurring as the result of a stock split,  reverse stock split or stock dividend
on  the  Common  Stock,   after  the  grant  of  an  Award,  the  Company  shall
proportionately  adjust the  number of shares of Stock  subject to the Award and
the price to be paid on exercise of an Award as well as the aggregate  number of
shares  reserved for issuance  under the Plan. Any right to acquire a fractional
share of Stock  resulting  from any  adjustments  will be rounded to the nearest
whole share of Stock.  If the Company shall be the surviving  corporation in any
merger,  combination or  consolidation,  any outstanding Award shall pertain and
apply to the shares of Stock to which the Holder is entitled, without adjustment
for  issuance by the Company of any  securities  in the merger,  combination  or
consolidation.  In the event of a change in the par value of the Common Stock of

                                       54
<PAGE>

the Company which is subject to any outstanding Award, such Award will be deemed
to pertain to the shares of Stock resulting from any such change.  To the extent
that the foregoing  adjustments  relate to the Common Stock of the Company,  the
adjustments  will be made by the Committee  whose  determination  will be final,
binding and conclusive.

Section 4.        Eligibility.

         4.1 General. Awards may be made or granted to executive officers of the
Company and its subsidiaries as selected by the Committee who are deemed to have
rendered  or to be able to render  significant  services  to the  Company or its
Subsidiaries  and who are deemed to have contributed or to have the potential to
contribute  to the success of the Company.  No  Incentive  Stock Option shall be
granted to any person who is not an employee of the Company or a  Subsidiary  at
the time of grant.

Section 5.        Required Six Month Holding Period.

         A period of not less than six months must elapse from the date of grant
of an award  under  the  Plan,  (i)  before  any  disposition  by a Holder  of a
derivative  security (as defined in Rule 16a-1  promulgated under the Securities
Exchange  Act of 1934,  as  amended)  issued  under this Plan or (ii) before any
disposition by a Holder of any Stock  purchased or granted  pursuant to an award
under this Plan.

Section 6.        Stock Options.

         6.1 Grant and Exercise.  Stock Options granted under the Plan may be of
two types: (i) Incentive Stock Options and (ii) Nonqualified Stock Options.  Any
Stock Option granted under the Plan shall contain such terms,  not  inconsistent
with this Plan, or with respect to Incentive  Stock  Options,  not  inconsistent
with the Code, as the  Committee  may from time to time  approve.  The Committee
shall have the authority to grant Incentive Stock Options,  Non-Qualified  Stock
Options,  or both types of Stock  Options  and which may be granted  alone or in
addition to other awards  granted  under the Plan.  To the extent that any Stock
Option intended to qualify as an Incentive Stock Option does not so qualify,  it
shall constitute a separate Nonqualified Stock Option. An Incentive Stock Option
may be granted only within the ten-year  period  commencing  from the  Effective
Date and may only be  exercised  within  ten years of the date of grant (or five
years in the case of an  Incentive  Stock  Option  granted to an optionee  ("10%
Stockholder")  who, at the time of grant, owns Stock possessing more than 10% of
the total combined voting power of all classes of stock of the Company.

         6.2      Terms and  Conditions.  Stock  Options  granted  under the 
Plan shall be subject to the following terms and conditions:

                  (a)  Exercise  Price.  The  exercise  price per share of Stock
purchasable  under a Stock Option shall be  determined  by the  Committee at the
time of grant and may be less than 100% of the Fair Market Value of the Stock as
defined above; provided,  however, that the exercise price of an Incentive Stock
Option  shall  not be less than  100% of the Fair  Market  Value of the Stock if
granted  to a person  other  than a 10%  Stockholder  and,  if  granted to a 10%
Stockholder,  the exercise  price shall not be less than 110% of the Fair Market
Value of the Stock.

                  (b)      Option Term.  Subject to the limitations in Section
6.1,  above,  the term of each Stock Option shall be fixed by the Committee.

                  (c) Exercisability. Stock Options shall be exercisable at such
time or times,  and subject to such terms and  conditions as shall be determined
by the Committee.  If the Committee provides, in its discretion,  that any Stock
Option is exercisable only in  installments,  i.e., that it vests over time, the
Committee may waive such installment exercise provisions at any time at or after
the time of grant in whole or in part,  based upon such factors as the Committee
shall determine.

                  (d)  Method of  Exercise.  Subject  to  whatever  installment,
exercise and waiting  period  provisions  are  applicable in a particular  case,
Stock  Options may be  exercised in whole or in part at any time during the term
of the Option,  by giving written  notice of exercise to the Company  specifying
the number of shares of Stock to be purchased.  Such notice shall be accompanied
by payment in full of the  purchase  price,  which  shall be in cash or,  unless
otherwise  provided in the Agreement,  in shares of Stock (including  Restricted
Stock and other contingent awards under this Plan) or, partly in cash and partly
in such Stock, or such other means which the Committee determines are consistent
with the Plan's purpose and applicable  law. Cash payments shall be made by wire
transfer, certified or bank check or personal check, in each case payable to the
order of the Company; provided,  however, that the Company shall not be required

                                       55
<PAGE>
to deliver  certificates  for shares of Stock with respect to which an Option is
exercised  until the Company  has  confirmed  the receipt of good and  available
funds in payment of the purchase  price  thereof.  Payments in the form of Stock
shall be valued at the Fair  Market  Value of a share of Stock on the date prior
to the  date of  exercise.  Such  payments  shall be made by  delivery  of stock
certificates  in negotiable  form which are effective to transfer good and valid
title thereto to the Company, free of any liens or encumbrances.  Subject to the
terms of the  Agreement,  the  Committee  may,  in its sole  discretion,  at the
request of the Holder,  deliver upon the exercise of a Nonqualified Stock Option
a  combination  of shares of Deferred  Stock and Common  Stock;  provided  that,
notwithstanding  the  provisions of Section 9 of the Plan,  such Deferred  Stock
shall be fully vested and not subject to forfeiture. A Holder shall have none of
the rights of a  stockholder  with  respect to the shares  subject to the Option
until such shares  shall be  transferred  to the Holder upon the exercise of the
Option.

                  (e)  Transferability.  Except  as  may  be  set  forth  in the
Agreement,  no Stock  Option shall be  transferable  by the Holder other than by
will or by the laws of descent and distribution,  and all Stock Options shall be
exercisable, during the Holder's lifetime, only by the Holder.

                  (f) Termination by Reason of Death.  If a Holder's  employment
by the Company or a Subsidiary  terminates by reason of death,  any Stock Option
held by such Holder, unless otherwise determined by the Committee at the time of
grant and set forth in the  Agreement,  shall be fully vested and may thereafter
be exercised by the legal  representative of the estate or by the legatee of the
Holder  under the will of the  Holder,  for a period of one year (or such  other
greater or lesser period as the Committee may specify at grant) from the date of
such  death or until the  expiration  of the stated  term of such Stock  Option,
whichever period is the shorter.

                  (g)  Termination  by  Reason  of  Disability.  If  a  Holder's
employment by the Company or any Subsidiary  terminates by reason of Disability,
any  Stock  Option  held by such  Holder,  unless  otherwise  determined  by the
Committee  at the time of grant and set forth in the  Agreement,  shall be fully
vested and may  thereafter  be  exercised by the Holder for a period of one year
(or such other greater or lesser period as the Committee may specify at the time
of  grant)  from  the  date of such  termination  of  employment  or  until  the
expiration  of the stated  term of such Stock  Option,  whichever  period is the
shorter.

                  (h) Other  Termination.  Subject to the  provisions of Section
13.3,  below,  and unless  otherwise  determined by the Committee at the time of
grant and set forth in the Agreement,  if a Holder is an employee of the Company
or a  Subsidiary  at the time of grant and if such  Holder's  employment  by the
Company  or any  Subsidiary  terminates  for any  reason  other  than  death  or
Disability,  the Stock Option shall thereupon  automatically  terminate,  except
that if the Holder's  employment  is  terminated  by the Company or a Subsidiary
without cause or due to Normal Retirement, then the portion of such Stock Option
which has vested on the date of  termination  of employment may be exercised for
the lesser of three months after  termination  of  employment  or the balance of
such Stock Option's term.

                  (i) Additional Incentive Stock Option Limitation.  In the case
of an  Incentive  Stock  Option,  the  aggregate  Fair  Market  Value  of  Stock
(determined at the time of grant of the Option) with respect to which  Incentive
Stock Options become exercisable by a Holder during any calendar year (under all
such  plans of the  Company  and its  Parent  and  Subsidiary)  shall not exceed
$100,000.

                  (j) Buyout and Settlement Provisions. The Committee may at any
time,  in its  sole  discretion,  offer  to buy  out a Stock  Option  previously
granted,  based upon such terms and conditions as the Committee  shall establish
and communicate to the Holder at the time that such offer is made.

                  (k)      Stock Option  Agreement.  Each grant of a Stock 
Option shall be confirmed  by, and shall be subject to the terms of, the
Agreement executed by the Company and the Holder.

         6.3 Stock Reload  Option.  The  Committee  may also grant to the Holder
(concurrently  with the grant of an  Incentive  Stock Option and at or after the
time of grant in the case of a Nonqualified  Stock Option) a Stock Reload Option
up to the  amount of shares of Stock  held by the Holder for at least six months
and used to pay all or part of the  exercise  price of an  Option  and,  if any,
withheld by the  Company as payment for  withholding  taxes.  Such Stock  Reload
Option  shall have an exercise  price  equal to the Fair Market  Value as of the
date  of  the  Stock  Reload  Option  grant.  Unless  the  Committee  determines
otherwise,  a Stock Reload Option may be exercised  commencing one year after it
is granted and shall expire on the date of expiration of the Option to which the
Reload Option is related.

                                       56
<PAGE>
Section 7.        Stock Appreciation Rights.

         7.1 Grant and  Exercise.  The  Committee  may grant Stock  Appreciation
Rights to  participants  who have been, or are being granted,  Options under the
Plan as a means of allowing such  participants to exercise their Options without
the need to pay the exercise price in cash. In the case of a Nonqualified  Stock
Option, a Stock Appreciation Right may be granted either at or after the time of
the grant of such  Nonqualified  Stock Option. In the case of an Incentive Stock
Option, a Stock  Appreciation Right may be granted only at the time of the grant
of such Incentive Stock Option.

         7.2      Terms and  Conditions.  Stock  Appreciation  Rights shall be 
subject to the  following  terms and conditions:

                  (a)   Exercisability.   Stock  Appreciation  Rights  shall  be
exercisable  as  shall  be  determined  by the  Committee  and set  forth in the
Agreement, subject to the limitations, if any, imposed by the Code, with respect
to related Incentive Stock Options.

                  (b)      Termination.  A Stock  Appreciation  Right  shall 
terminate  and  shall  no  longer  be exercisable upon the termination or 
exercise of the related Stock Option.

                  (c) Method of  Exercise.  Stock  Appreciation  Rights shall be
exercisable  upon  such  terms  and  conditions  as shall be  determined  by the
Committee  and set forth in the  Agreement and by  surrendering  the  applicable
portion of the related  Stock  Option.  Upon such  exercise and  surrender,  the
Holder  shall be entitled to receive a number of Option  Shares equal to the SAR
Value divided by the Fair Market Value (on the exercise date).

                  (d)  Shares  Affected  Upon  Plan.  The  granting  of a  Stock
Appreciation  Right shall not affect the number of shares of Stock available for
awards under the Plan. The number of shares  available for awards under the Plan
will,  however,  be  reduced by the  number of shares of Stock  acquirable  upon
exercise of the Stock Option to which such Stock Appreciation Right relates.

Section 8.        Restricted Stock.

         8.1 Grant. Shares of Restricted Stock may be awarded either alone or in
addition to other awards granted under the Plan. The Committee  shall  determine
the  eligible  persons  to  whom,  and the time or times  at  which,  grants  of
Restricted Stock will be awarded,  the number of shares to be awarded, the price
(if any) to be paid by the Holder,  the time or times  within  which such awards
may be subject to forfeiture (the  "Restriction  Period"),  the vesting schedule
and rights to  acceleration  thereof,  and all other terms and conditions of the
awards.

         8.2      Terms and  Conditions.  Each  Restricted  Stock award shall be
subject to the following terms and conditions:

                  (a)  Certificates.  Restricted  Stock,  when  issued,  will be
represented by a stock certificate or certificates registered in the name of the
Holder  to whom such  Restricted  Stock  shall  have been  awarded.  During  the
Restriction  Period,  certificates  representing  the  Restricted  Stock and any
securities  constituting Retained  Distributions (as defined below) shall bear a
legend to the effect that ownership of the  Restricted  Stock (and such Retained
Distributions), and the enjoyment of all rights appurtenant thereto, are subject
to the  restrictions,  terms  and  conditions  provided  in  the  Plan  and  the
Agreement.  Such certificates shall be deposited by the Holder with the Company,
together with stock powers or other instruments of assignment,  each endorsed in
blank,  which will  permit  transfer to the Company of all or any portion of the
Restricted Stock and any securities  constituting  Retained  Distributions  that
shall be forfeited or that shall not become vested in  accordance  with the Plan
and the Agreement.

                  (b) Rights of Holder. Restricted Stock shall constitute issued
and outstanding  shares of Common Stock for all corporate  purposes.  The Holder
will have the right to vote such  Restricted  Stock,  to receive  and retain all
regular cash dividends and other cash equivalent  distributions as the Board may
in its sole discretion designate, pay or distribute on such Restricted Stock and
to exercise all other rights,  powers and privileges of a holder of Common Stock
with respect to such Restricted  Stock,  with the exceptions that (i) the Holder
will not be  entitled  to  delivery  of the stock  certificate  or  certificates
representing  such  Restricted  Stock until the  Restriction  Period  shall have
expired and unless all other  vesting  requirements  with respect  thereto shall

                                       57
<PAGE>

have  been  fulfilled;  (ii)  the  Company  will  retain  custody  of the  stock
certificate  or  certificates  representing  the  Restricted  Stock  during  the
Restriction  Period;  (iii) other than  regular  cash  dividends  and other cash
equivalent  distributions as the Board may in its sole discretion designate, pay
or distribute,  the Company will retain custody of all distributions  ("Retained
Distributions")  made or declared with respect to the Restricted Stock (and such
Retained  Distributions  will be  subject  to the same  restrictions,  terms and
conditions as are applicable to the Restricted  Stock) until such time, if ever,
as the Restricted Stock with respect to which such Retained  Distributions shall
have been made,  paid or declared  shall have become  vested and with respect to
which the  Restriction  Period shall have  expired;  (iv) a breach of any of the
restrictions,  terms or  conditions  contained in this Plan or the  Agreement or
otherwise  established by the Committee with respect to any Restricted  Stock or
Retained  Distributions will cause a forfeiture of such Restricted Stock and any
Retained Distributions with respect thereto.

                  (c)  Vesting;   Forfeiture.   Upon  the   expiration   of  the
Restriction  Period  with  respect  to each  award of  Restricted  Stock and the
satisfaction of any other applicable restrictions,  terms and conditions (i) all
or part of such  Restricted  Stock shall become  vested in  accordance  with the
terms of the Agreement, and (ii) any Retained Distributions with respect to such
Restricted  Stock shall become  vested to the extent that the  Restricted  Stock
related thereto shall have become vested. Any such Restricted Stock and Retained
Distributions  that do not vest shall be forfeited to the Company and the Holder
shall not thereafter have any rights with respect to such  Restricted  Stock and
Retained Distributions that shall have been so forfeited.

Section 9.        Deferred Stock.

         9.1 Grant.  Shares of Deferred  Stock may be awarded either alone or in
addition to other awards granted under the Plan. The Committee  shall  determine
the eligible persons to whom, and the time or times at which, grants of Deferred
Stock will be awarded,  the number of shares of Deferred  Stock to be awarded to
any person, the duration of the period (the "Deferral Period") during which, and
the conditions under which, receipt of the shares will be deferred,  and all the
other terms and conditions of the awards.

         9.2      Terms and  Conditions.  Each  Deferred  Stock award shall be 
subject to the  following  terms and conditions:

                  (a) Certificates. At the expiration of the Deferral Period (or
the  Additional  Deferral  Period  referred to in Section  9.2 (d) below,  where
applicable),  share certificates shall be issued and delivered to the Holder, or
his legal representative, representing the number equal to the shares covered by
the Deferred Stock award.

                  (b) Rights of Holder.  A person  entitled to receive  Deferred
Stock shall not have any rights of a  stockholder  by virtue of such award until
the expiration of the applicable  Deferral  Period and the issuance and delivery
of the certificates  representing  such Stock. The shares of Stock issuable upon
expiration of the Deferral Period shall not be deemed outstanding by the Company
until the  expiration of such  Deferral  Period and the issuance and delivery of
such Stock to the Holder.

                  (c) Vesting;  Forfeiture.  Upon the expiration of the Deferral
Period with respect to each award of Deferred Stock and the  satisfaction of any
other applicable restrictions, terms and conditions all or part of such Deferred
Stock shall become vested in  accordance  with the terms of the  Agreement.  Any
such Deferred Stock that does not vest shall be forfeited to the Company and the
Holder shall not thereafter have any rights with respect to such Deferred Stock.

                  (d) Additional  Deferral  Period. A Holder may request to, and
the Committee may at any time,  defer the receipt of an award (or an installment
of an award) for an additional  specified period or until a specified event (the
"Additional  Deferral  Period").  Subject  to  any  exceptions  adopted  by  the
Committee,  such  request  must  generally  be made at least  one year  prior to
expiration  of the  Deferral  Period  for such  Deferred  Stock  award  (or such
installment).

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<PAGE>

Section 10.       Other Stock-Based Awards.

         10.1 Grant and  Exercise.  Other  Stock-Based  Awards  may be  awarded,
subject to limitations under applicable law, that are denominated or payable in,
valued in whole or in part by reference  to, or  otherwise  based on, or related
to, shares of Common Stock, as deemed by the Committee to be consistent with the
purposes of the Plan, including, without limitation,  purchase rights, shares of
Common Stock awarded which are not subject to any  restrictions  or  conditions,
convertible or exchangeable debentures,  or other rights convertible into shares
of Common Stock and awards  valued by reference to the value of securities of or
the  performance  of specified  Subsidiaries.  Other  Stock-Based  Awards may be
awarded  either alone or in addition to or in tandem with any other awards under
this Plan or any other plan of the Company.

         10.2  Eligibility  for Other  Stock-Based  Awards.  The Committee shall
determine the eligible  persons to whom and the time or times at which grants of
such  other  stock-based  awards  shall be made,  the number of shares of Common
Stock to be awarded pursuant to such awards,  and all other terms and conditions
of the awards.

         10.3     Terms  and  Conditions.  Each  Other  Stock-Based  Award  
shall  be  subject  to such  terms  and conditions as may be determined by the
Committee.

Section 11.       Amendment and Termination.

         The Board may at any time, and from time to time, amend alter,  suspend
or discontinue any of the provisions of the Plan, but no amendment,  alteration,
suspension  or  discontinuance  shall be made which would impair the rights of a
Holder  under any  Agreement  theretofore  entered into  hereunder,  without the
Holder's consent.

Section 12.       Term of Plan.

         12.1 Effective Date. The Plan shall be effective as of November 4, 1996
("Effective  Date"),  subject  to the  approval  of the  Plan  by the  Company's
stockholders  within one year after the Effective Date. Any awards granted under
the Plan prior to such approval shall be effective  when made (unless  otherwise
specified by the Committee at the time of grant), but shall be conditioned upon,
and subject to, such approval of the Plan by the Company's  stockholders  and no
awards  shall  vest or  otherwise  become  free of  restrictions  prior  to such
approval.

         12.2 Termination  Date. Unless terminated by the Board, this Plan shall
continue to remain  effective  until such time no further  awards may be granted
and all awards granted under the Plan are no longer outstanding. Notwithstanding
the foregoing, grants of Incentive Stock Options may only be made during the ten
year period following the Effective Date.

Section 13.       General Provisions.

         13.1 Written  Agreements.  Each award  granted  under the Plan shall be
confirmed by, and shall be subject to the terms of the Agreement executed by the
Company and the Holder.  The  Committee  may  terminate any award made under the
Plan if the  Agreement  relating  thereto is not  executed  and  returned to the
Company within ten days after the Agreement has been delivered to the Holder for
his or her execution.

         13.2  Unfunded  Status of Plan.  The Plan is intended to  constitute an
"unfunded"  plan for  incentive and deferred  compensation.  With respect to any
payments not yet made to a Holder by the Company, nothing contained herein shall
give any such  Holder  any  rights  that are  greater  than  those of a  general
creditor of the Company.

                                       59
<PAGE>

         13.3     Employees.

                  (a) Engaging in Competition  With the Company.  In the event a
Holder's  employment  with the Company or a  Subsidiary  is  terminated  for any
reason whatsoever, and within eighteen months after the date thereof such Holder
accepts  employment with any competitor of, or otherwise  engages in competition
with,  the Company,  the  Committee,  in its sole  discretion,  may require such
Holder  to return  to the  Company  the  economic  value of any award  which was
realized or obtained by such Holder at any time during the period  beginning  on
that date which is six months prior to the date of such Holder's  termination of
employment with the Company.

                  (b) Termination  for Cause.  The Committee may, in the event a
Holder's  employment  with the Company or a Subsidiary is terminated  for cause,
annul any award granted under this Plan to such employee and, in such event, the
Committee,  in its sole  discretion,  may  require  such Holder to return to the
Company the  economic  value of any award which was realized or obtained by such
Holder at any time during the period  beginning on that date which is six months
prior to the date of such Holder's termination of employment with the Company.

                  (c) No Right of Employment.  Nothing  contained in the Plan or
in any award  hereunder  shall be deemed to  confer  upon any  Holder  who is an
employee of the Company or any Subsidiary any right to continued employment with
the Company or any Subsidiary,  nor shall it interfere in any way with the right
of the Company or any  Subsidiary to terminate the  employment of any Holder who
is an employee at any time.

         13.4 Investment Representations.  The Committee may require each person
acquiring  shares of Stock  pursuant to a Stock  Option or other award under the
Plan to  represent  to and agree with the Company in writing  that the Holder is
acquiring the shares for investment without a view to distribution thereof.

         13.5 Additional Incentive  Arrangements.  Nothing contained in the Plan
shall  prevent  the Board  from  adopting  such  other or  additional  incentive
arrangements  as it may deem  desirable,  including,  but not  limited  to,  the
granting of Stock  Options and the  awarding  of stock and cash  otherwise  than
under the Plan;  and such  arrangements  may be either  generally  applicable or
applicable only in specific cases.

         13.6  Withholding  Taxes. Not later than the date as of which an amount
must first be included in the gross income of the Holder for Federal  income tax
purposes  with  respect to any option or other award under the Plan,  the Holder
shall pay to the Company,  or make  arrangements  satisfactory  to the Committee
regarding  the  payment  of,  any  Federal,  state and  local  taxes of any kind
required by law to be withheld or paid with respect to such amount. If permitted
by the Committee,  tax  withholding or payment  obligations  may be settled with
Common Stock,  including  Common Stock that is part of the award that gives rise
to the  withholding  requirement.  The obligations of the Company under the Plan
shall be conditioned  upon such payment or  arrangements  and the Company or the
Holder's  employer (if not the Company) shall,  to the extent  permitted by law,
have the right to deduct any such taxes from any  payment of any kind  otherwise
due to the Holder from the Company or any Subsidiary.

         13.7     Governing  Law. The Plan and all awards made and actions 
taken  thereunder  shall be governed by and construed in accordance with the 
laws of the State of New York (without regard to choice of law provisions).

         13.8 Other Benefit Plans. Any award granted under the Plan shall not be
deemed compensation for purposes of computing benefits under any retirement plan
of the Company or any  Subsidiary  and shall not affect any  benefits  under any
other benefit plan now or subsequently in effect under which the availability or
amount of benefits is related to the level of compensation  (unless  required by
specific reference in any such other plan to awards under this Plan).

         13.9 Non-Transferability. Except as otherwise expressly provided in the
Plan or the  Agreement,  no right or  benefit  under the Plan may be  alienated,
sold, assigned, hypothecated,  pledged, exchanged, transferred,  encumbranced or
charged,  and any  attempt  to  alienate,  sell,  assign,  hypothecate,  pledge,
exchange, transfer, encumber or charge the same shall be void.

         13.10  Applicable  Laws. The obligations of the Company with respect to
all  Stock  Options  and  awards  under  the Plan  shall be  subject  to (i) all
applicable  laws,  rules and regulations and such approvals by any  governmental

                                       60
<PAGE>

agencies as may be required,  including,  without limitation, the Securities Act
of 1933,  as  amended,  and (ii) the rules  and  regulations  of any  securities
exchange on which the Stock may be listed.


         13.11  Conflicts.  If any of the terms or  provisions of the Plan or an
Agreement  (with  respect  to  Incentive   Stock  Options)   conflict  with  the
requirements of Section 422 of the Code, then such terms or provisions  shall be
deemed  inoperative to the extent they so conflict with the requirements of said
Section 422 of the Code.  Additionally,  if this Plan or any Agreement  does not
contain any  provision  required to be included  herein under Section 422 of the
Code, such provision shall be deemed to be incorporated  herein and therein with
the same force and effect as if such provision had been set out at length herein
and therein.  If any of the terms or provisions  of any Agreement  conflict with
any terms or  provision  of the Plan,  then such  terms or  provisions  shall be
deemed  inoperative to the extent they so conflict with the  requirements of the
Plan. Additionally,  if any Agreement does not contain any provision required to
be  included  therein  under  the  Plan,  such  provision  shall be deemed to be
incorporated  therein  with the same force and effect as if such  provision  had
been set out at length therein.

         13.12 Non-Registered Stock. The shares of Stock to be distributed under
this  Plan  have not  been,  as of the  Effective  Date,  registered  under  the
Securities  Act  of  1933,  as  amended,  or any  applicable  state  or  foreign
securities  laws and the Company has no obligation to any Holder to register the
Stock or to assist  the  Holder  in  obtaining  an  exemption  from the  various
registration  requirements,  or to  list  the  Stock  on a  national  securities
exchange.





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<PAGE>
                                                                   EXHIBIT 5.1
                            Graubard Mollen & Miller
                                600 Third Avenue
                          New York, New York 10016-2097


                                                     December 11, 1996



Individual Investor Group, Inc.
1633 Broadway
38th Floor
New York, New York 10019

Dear Sirs:

         Reference   is  made  to  the   Registration   Statement  on  Form  S-8
("Registration Statement") filed by Individual Investor Group, Inc. ("Company"),
a Delaware  corporation,  under the Securities Act of 1933, as amended  ("Act"),
with respect to an aggregate of 2,020,000 shares of common stock, par value $.01
per share  ("Common  Stock"),  to be offered by the Company  under the Company's
1996 Performance  Equity Plan, 1996 Management  Incentive Plan and certain other
employment stock option plans under separate written agreements ("Plans").

         We have examined such documents and considered such legal matters as we
have deemed necessary and relevant as the basis for the opinion set forth below.
With  respect  to such  examination,  we have  assumed  the  genuineness  of all
signatures,  the authenticity of all documents submitted to us as originals, the
conformity to original documents of all documents  submitted to us as reproduced
or  certified  copies,  and the  authenticity  of the  originals of those latter
documents.  As to questions of fact  material to this  opinion,  we have, to the
extent  deemed  appropriate,  relied  upon  certain  representations  of certain
officers and  employees  of the  Company.  We have also assumed that in granting
future  awards under the 1996  Performance  Equity Plan and the 1996  Management
Incentive  Plan,  the  Board of  Directors  of the  Company  or the  appropriate
committee  thereunder will exercise its discretion in establishing  the terms of
such awards within the  permissible  limits of the law of the State of Delaware.
We have also assumed that, in granting  future awards under the 1996  Management
Incentive  Plan,  all awards  granted prior to the  stockholders  of the Company
approving  such plan, if at all, such awards will be subject to and  conditioned
upon stockholder approval of such plan.

         Based upon the foregoing, it is our opinion that the Common Stock to be
issued by the Company under the Plans, when sold in accordance with the terms of
the Plans and the  individual  instruments  governing  their  issuance,  will be
legally issued,  fully paid and  nonassessable,  although they may be subject to
contractual restrictions established by the applicable Plans or instrument.

         In giving this opinion,  we have assumed that all  certificates for the
Company's shares of Common Stock, prior to their issuance, will be duly executed
on behalf of the Company by the Company's  transfer  agent and registered by the
Company's registrar, if necessary, and will conform, except as to denominations,
to specimens which we have examined.

         We hereby  consent  to the use of this  opinion  as an  exhibit  to the
Registration  Statement,  to the  use of our  name as  your  counsel  and to all
references  made  to us in the  Registration  Statement  and  in the  Prospectus
forming a part thereof.  In giving this consent,  we do not hereby admit that we
are in the category of persons whose consent is required  under Section 7 of the
Act, or the rules and regulations promulgated thereunder.

                                                  Very truly yours,

                                                  /s/ Graubard Mollen & Miller

                                                  GRAUBARD MOLLEN & MILLER



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<PAGE>
                                                                  EXHIBIT 23.1


                          INDEPENDENT AUDITORS' CONSENT




To the Board of Directors and Stockholders of
  Individual Investor Group, Inc.


We consent to the incorporation by reference in this  Registration  Statement of
Individual  Investor Group, Inc. and Subsidiaries (the "Company") on Form S-8 of
the report of Deloitte & Touche  dated March 19,  1996,  appearing in the Annual
Report on Form 10-KSB of the Company for the year ended December 31, 1995.


/s/ Deloitte & Touche LLP

DELOITTE & TOUCHE LLP
New York, New York

December 11, 1996






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<PAGE>



                                                                  EXHIBIT 23.2



                          INDEPENDENT AUDITORS' CONSENT




WisdomTree Associates, L.P.


We consent to the  incorporation by reference  therein of our report dated March
6, 1996, with respect to the financial statements of WisdomTree Associates, L.P.
incorporated  by reference  in the Annual  Report  (Form  10-KSB) of  Individual
Investor Group,  Inc. for the year ended December 31, 1995, in the  Registration
Statement  (Form S-8)  pertaining  to the 1996  Performance  Equity  Plan,  1996
Management  Incentive  Plan and  Other  Employee  Benefit  Plans  of  Individual
Investor Group, Inc. filed with the Securities and Exchange Commission.


/s/ Ernst & Young LLP
- -----------------------
ERNST & YOUNG LLP
New York, New York

December 11, 1996





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