INDIVIDUAL INVESTOR GROUP INC
10QSB, 1997-05-13
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                     U.S. Securities and Exchange Commission
                             Washington, D.C. 20549

                                   Form 10-QSB

 X       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
- ---      EXCHANGE ACT OF 1934


         For the quarterly period ended   March 31, 1997

__       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIE
         EXCHANGE ACT OF 1934
         For the transition period from _________ to _________
         Commission file number  1-10932


                         INDIVIDUAL INVESTOR GROUP, INC.
        (Exact name of small business issuer as specified in its charter)

                   Delaware                                 13-3487784
        (State or other jurisdiction of                    (IRS Employer
         incorporation or organization)                  Identification No.)

               1633 Broadway, 38th Floor, New York, New York 10019
                    (Address of principal executive offices)

                                 (212) 843-2777
                           (Issuer's telephone number)

       (Former name, former address and former fiscal quarter, if changed
                               since last report)



Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days.
Yes X No .

State the number of shares outstanding of each of the issuer's classes of common
equity,  as of the  latest  practicable  date:  As of May 5,  1997,  issuer  had
outstanding 6,161,869 shares of Common Stock, $.01 par value per share.







                             EXHIBIT INDEX - Page 13
                               Page 1 of 14 pages



               

<PAGE>

                      CONSOLIDATED CONDENSED BALANCE SHEET
                                   (UNAUDITED)
                                 March 31, 1997


               ASSETS

Current assets:
  Cash and cash equivalents                                            $825,442
  Accounts receivable (net of allowances of $584,704)                 2,466,598
  Prepaid expenses and other current assets                             519,210
                                                                     ----------
                    Total current assets                              3,811,250

Deferred subscription expense                                           702,970
Investment in affiliate (note 2)                                      2,382,183
Property and equipment - net                                            703,178
Other assets                                                            164,991
                                                                     ----------
                    Total assets                                     $7,764,572
                                                                     ==========


                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                               $1,289,673
     Accrued expenses                                                  588,752

                                                                     ----------
                      Total current liabilities                      1,878,425

Deferred subscription revenue                                        2,982,480

                                                                    -----------
                      Total liabilities                              4,860,905
                                                                    -----------

Commitments and contingencies

Stockholders' Equity:
     Preferred stock, $.01 par value, authorized 1,000,000 shares        -
     Common stock, $.01 par value; authorized
        10,000,000 shares; issued and outstanding 6,161,869             61,619
     Additional paid-in capital                                     13,620,121
     Deficit                                                       (10,788,603)
     Unrealized gain on marketable securities                           10,530

                                                                   ------------
                      Total stockholders' equity                     2,903,667
                                                                   ------------

                                                                   ------------
                      Total liabilities and stockholders' equity    $7,764,572
                                                                   ============


See Notes to Consolidated Condensed Financial Statements



                                        2


<PAGE>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)



                                           For the Three Months Ended March 31,
                                           ------------------------------------
                                                 1997                 1996
                                           -----------------   ----------------

Revenues:
 Information Services:
   Circulation                                  $1,179,242          $1,388,025
   Advertising                                   2,329,712             917,664
   List rental and other                           336,661             337,408
                                            ----------------   ----------------
   Total information services revenues           3,845,615           2,643,097
 Investment management services (note 3)           121,174             133,261
 Equity in net loss of affiliate (note 2)       (1,665,317)           (706,270)

                                            ----------------   ----------------
   Total revenues                                2,301,472           2,070,088
                                            ----------------   ----------------

Operating expenses:
   Editorial, production and distribution        2,156,491           1,388,654
   Promotion and selling                         1,476,125           1,057,588
   General and administrative                    1,032,587             785,722
   Depreciation and amortization                    65,425              32,736

                                            ----------------   ----------------
   Total operating expenses                      4,730,628           3,264,700
                                            ----------------   ----------------


                                            ----------------   ----------------
Operating loss                                  (2,429,156)         (1,194,612)
                                            ----------------   ----------------

Interest and other income                           10,943              73,090

                                            ----------------   ----------------
Net loss                                       ($2,418,213)        ($1,121,522)
                                            ----------------   ----------------

Dividends paid                                         -                 -

Net loss per weighted average common shares         ($0.39)             ($0.18)

Weighted average number of common
shares outstanding during the period             6,154,162           6,305,815
                                           


See Notes to Consolidated Condensed Financial Statements


                                        3


<PAGE>
                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)


                                                   For the Three Months Ended 
                                                            March 31,
                                                 ------------------------------
                                                      1997              1996
                                                 ---------------   ------------

Cash flows from operating activities:
Net loss                                          ($2,418,213)     ($1,121,522)
Adjustments to reconcile net loss to
 net cash used in operating activities:
  Depreciation and amortization                        65,425           32,736
  Changes in operating assets and liabilities:
   Decrease (increase) in:
    Accounts receivable                               114,674         (326,098)
    Prepaid expenses and other current assets        (139,814)        (226,292)
    Deferred subscription expense                     254,444          (13,697)
   Increase (decrease) in:
    Accounts payable and accrued expenses            (859,466)      (1,004,877)
    Deferred subscription revenue                    (346,257)         359,500

                                                 ---------------   ------------
   Net cash used in operating activities           (3,329,207)      (2,300,250)
                                                 ---------------   ------------


Cash flows from investing activities:
Purchase of property and equipment                    (51,795)        (161,163)
Decrease in investment in affiliate                 2,565,317        1,906,270

                                                 ---------------   ------------
   Net cash provided by investing activities        2,513,522        1,745,107
                                                 ---------------   ------------


Cash flows from financing activities:
Proceeds from exercise of options                      96,676           12,949

                                                 ---------------   ------------
   Net cash provided by financing activities           96,676           12,949
                                                 ---------------   ------------


Net decrease in cash and cash equivalents            (719,009)        (542,194)

Cash and cash equivalents, beginning of period      1,544,451        6,276,987

                                                 ---------------   ------------
Cash and cash equivalents, end of period             $825,442       $5,734,793
                                                 ===============   ============







See Notes to Consolidated Condensed Financial Statements


                                        4


<PAGE>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES
              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
               FOR THE THREE MONTHS ENDED MARCH 31, 1997 AND 1996
                                   (UNAUDITED)

  

1.       BASIS OF PRESENTATION

                  The accompanying  consolidated  condensed financial statements
         have been prepared in accordance  with  generally  accepted  accounting
         principles for interim financial  information and with the instructions
         to Form 10-QSB. Accordingly, they do not include all of the information
         and footnotes as required by generally accepted  accounting  principles
         for annual  financial  statements.  In the opinion of  management,  all
         adjustments   (consisting   only  of  normal   recurring   adjustments)
         considered  necessary  in order to make the  financial  statements  not
         misleading have been included.  Operating  results for the three months
         ended March 31, 1997 are not necessarily indicative of the results that
         may be expected  for the year ending  December  31,  1997.  For further
         information,   refer  to  the  consolidated  financial  statements  and
         footnotes  thereto  included  in the  Company's  Annual  Report for the
         fiscal year ended December 31, 1996 on Form 10-KSB.

                  Reclassifications.  Equity  in net loss of  affiliate  for the
         three  months  ended  March 31,  1997 has been  recorded  in  operating
         revenues to reflect such  earnings and losses as part of the  Company's
         core  operations.  The equity in net loss of  affiliate  for the period
         ended March 31, 1996 has been  reclassified to conform with the current
         period presentation.

2.       INVESTMENT IN AFFILIATE

                  A wholly-owned subsidiary, WisdomTree Capital Management, Inc.
         ("WTCM"),  serves as general partner of a domestic  private  investment
         fund.  The Company is also a limited  partner in the fund. The value of
         the  Company's  investment  in the fund  decreased  from  $4,947,500 at
         December  31,  1996 to  $2,382,183  at March 31,  1997.  This  decrease
         resulted  from net losses on the  Company's  investment in the fund and
         from a withdrawal of $900,000 by the Company in February 1997. Selected
         unaudited financial  information for the fund (which is deemed to be an
         affiliate) as of March 31, 1997 is as follows:

                  Assets (at fair value)                 $ 48,961,211
                  Liabilities                              25,215,804
                  Partners' Capital                        23,745,407

                  Net loss for the fund                 ($ 16,638,713)

3.       INVESTMENT MANAGEMENT SERVICES

                  The Company,  through  WTCM,  provides  investment  management
         services to the domestic fund referred to in Note 2, and to an offshore
         private  investment fund,  which commenced  operations in January 1996.
         The Company has no  investment  in the  offshore  fund.  The Company is
         entitled  to  receive  a  management  fee equal to 1/4 of 1% of the net
         asset value of the domestic  fund,  calculated  as of the last business
         day of each quarter, and a management fee equal to 1/8 of 1% of the net
         asset value of the offshore fund, calculated monthly.  Total management
         fees for the three  months  ended  March  31,  1997  were  $79,082, as
         compared to $133,261 in 1996.



                                       5

<PAGE>
                   WTCM is also entitled to receive a special  allocation  equal
         to 20% of the net income,  if any, of each of the funds (not  including
         income earned on its own investment),  subject to certain  limitations,
         calculated  at year end,  which is December  31st for the domestic fund
         and June 30th for the offshore fund.

                  Total equity under  management  by the Company as of March 31,
         1997 for both the  domestic and offshore  funds  totaled  approximately
         $28.3 million.

4.       STOCK OPTIONS

                  During the three  months  ended  March 31,  1997:  the Company
         granted 33,900 options to purchase the Company's  common stock;  19,750
         options were exercised  (providing  proceeds of $94,950),  and;  35,500
         options were canceled.  Of the total granted,  all options were granted
         under the  Company's  stock option plans which expire at various  dates
         through March 2007.

5.         EARNINGS PER SHARE

                  In February 1997,  the Financial  Accounting  Standards  Board
         issued Statement of Financial  Accounting  Standards No. 128, "Earnings
         per  Share"  ("SFAS  No.  128")  which  simplifies  the  standards  for
         computing   earnings  per  share  previously   required  by  Accounting
         Principles  Board  Opinion No. 15 and  establishes  a new  standard for
         presenting  earnings  per  share.  The  Company  will  begin  reporting
         earnings  (loss) per share according to this new standard in the fourth
         quarter of this year,  requiring  all prior  period  earnings per share
         data  (including  interim  periods) to be restated to conform  with the
         provisions of the new  statement.  Loss per share amounts for the three
         months ended March 31, 1997 and 1996,  computed under this new standard
         are not  expected to be  materially  different  from the loss per share
         disclosed in the accompanying financial statements.

6.         SUBSEQUENT EVENT

                  As of May 1, 1997 the  Company  entered  into  Stock  Purchase
         Agreements with two parties unrelated to the Company,  providing in the
         aggregate for the private sale of 328,678  shares of Common Stock for a
         total purchase price of $2,000,000.  These shares were sold pursuant to
         an exemption from registration under the Securities Act of 1933.





                                       6


<PAGE>


                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Forward Looking Statements

         When used in this Form 10-QSB and in future filings by the Company with
the  Securities  and  Exchange  Commission,  the words or phrases  "will  likely
result,"  "management  expects," or "the Company  expects," "will continue," "is
anticipated,"  "estimated"  or similar  expressions  are  intended  to  identify
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance
on any such forward-looking  statements, each of which speak only as of the date
made. Such statements are subject to certain risks and uncertainties  that could
cause actual results to differ  materially  from  historical  earnings and those
presently  anticipated  or projected.  The Company has no obligation to publicly
release  the result of any  revisions  which may be made to any  forward-looking
statements to reflect  anticipated  events or circumstances  occurring after the
date of such statements.

Quarter Ended March 31, 1997 as Compared to the Quarter Ended March 31, 1996

         Total revenues increased 11%, to $2,301,472 for the quarter ended March
31, 1997, as compared to $2,070,088 for the quarter ended March 31, 1996.

         Revenues from  financial  information  services rose 45%, to $3,845,615
for the quarter ended March 31, 1997, as compared to $2,643,097 in 1996.

         Circulation revenues decreased 15%, to $1,179,242 for the quarter ended
March 31, 1997, as compared to $1,388,025 in 1996. Subscription revenues for the
Company's flagship magazine, Individual Investor, decreased 30%, while newsstand
revenues  for the  magazine  increased  by 54%.  At the same time,  subscription
revenues for the Company's newsletter,  Special Situations Report, increased 4%.
Management  attributes  the  decreases  in  circulation  revenues of  Individual
Investor  and  Special  Situations  Report to the  reduction  of direct mail and
television campaigns in favor of other sources for subscribers that will provide
for continuing numbers of new subscribers with lower marketing expenses but less
subscription  revenue.  Individual Investor had average paid circulation of over
433,000 in the first quarter of 1997, as compared to average paid circulation of
over 287,000 in the first quarter of 1996. As of March 1997,  Special Situations
Report had approximately  12,000 paid subscribers as compared to 18,200 in March
1996.  This decrease is a direct result of the reduction of television  campaign
promotions.

         Advertising  revenues  increased  154%, to  $2,329,712  for the quarter
ended March 31, 1997, as compared to $917,664 in 1996.  This is a result of both
a greater number of advertising  pages sold and increased  advertising rates per
page. As a result of the increase in paid  circulation  of Individual  Investor,
effective June 1996 the Company  increased its advertising  rates for Individual
Investor by  approximately  43%, and  introduced an additional  rate increase of
approximately  40% in November  1996.  Management  anticipates,  but can give no
assurance,  that in the near term there will be advertising  revenue growth from
the rate increases implemented in 1996, and that the number of advertising pages
sold will continue to increase.  Management  also expects to continue to attract
higher margin consumer advertisers. The Company also launched a new publication,
Ticker (sm), in October 1996.  Ticker,  with a controlled  circulation of 75,000
brokers and financial  advisers,  has already sold advertising space to a number
of leading  advertisers,  resulting in revenues of $295,985 in the first quarter
of 1997.



                                       7

<PAGE> 
        List rental and other  revenues  totaled $336,661 for the quarter ended
March 31, 1997 which is comparable to revenues of $337,408 in 1996.

         Investment  management  services revenues were $121,174 for the quarter
ended March 31, 1997, as compared to $133,261 in 1996.  Revenues from investment
management  services are a  combination  of  management  fees,  being 1 to 1-1/2
percent of assets under management,  and a special profit allocation,  being 20%
of defined  performance (with $42,092 additional revenues being contributed as a
result of the Company's portfolio consulting  activities).  Because total equity
managed by the Company was  approximately  $28.3 million as of March 31, 1997 as
compared to $52.4  million as of March 31, 1996,  management  fees earned by the
Company decreased for the first quarter of 1997. As a result of fund performance
in 1996,  investors  in the funds  managed by the Company  made net  withdrawals
during  the  quarter  ended  March  31,  1997  in  excess  of  contributions  of
approximately  $18.4 million.  This decrease in assets under  management in 1997
will mean lower  management fees in 1997 as compared to 1996 and will negatively
impact the Company's potential revenues from special profit allocation revenues.
However,  as of May 1, 1997 funds  managed  by the  Company  increased  by $10.2
million as a result of new and additional investments made by investors into the
funds.  The Company also  recognizes  that  volatility in the performance of the
Company's investment  management services business segment is to be anticipated,
as the managed funds are invested primarily in the relatively volatile small-cap
market.  During the quarter ended March 31, 1997 the managed  funds  experienced
continued negative performance. If the negative performance trend continues, the
Company's  special  profit  allocation  will again be  adversely  affected,  and
additional  withdrawals can be  anticipated,  which would in turn further impact
the Company's  management fees and potential special profit  allocation  income.
There can be no assurance as to funds'  performance for 1997 or that each of the
managed fund's asset bases will be maintained at current levels by the investors
participating in such funds.

         Equity in net loss of  affiliate  totaled  $1,665,317  for the  quarter
ended 1997 as compared  to net loss of  $706,270 in 1996.  Equity in net loss of
affiliate directly relates to the realized and unrealized earnings of the amount
invested by the Company in the domestic fund's portfolio  which,  because of the
nature of the  investments  as described  above,  will vary  significantly  from
period to period and may result in losses as well as income. No assurance can be
given  that the  Company  will  record  income  from its  investments  in future
periods.

         Total  operating  expenses  increased  45%, to  $4,730,628  for the  
quarter ended March 31, 1997 as compared to $3,264,700 in 1996.

         Editorial,  production  and  distribution  expenses  increased  55%, to
$2,156,491 in 1997 from $1,388,654 in 1996. Of this increase,  $141,559  relates
to additional production and distribution expenses for Individual Investor,  due
to additional copies printed for newsstand sales (up 50% over 1996),  additional
advertising  pages, and a larger  subscriber  base. In addition,  costs totaling
$247,772 were incurred for the production,  printing,  editing,  fulfillment and
distribution of the Company's new publication,  Ticker,  which mailed two issues
in the first quarter of 1997.  




                                       8

<PAGE>
         The Company has also incurred  expenses  totaling  $103,328  related to
the establishment of an online service. Management anticipates expenses relating
to online  services to  increase  as  development  continues.  While  additional
investment  is  necessary  to complete its  development  and launch,  management
intends to incur  these  expenses  in a  controlled  manner to help  achieve the
Company's ultimate goal of profitability. In addition, editorial, production and
research salaries and related expenses have increased related to the addition of
personnel.  Staffing  levels have been  increased to aid growth in the Company's
current  publications  as well as to support the launch of Ticker and the online
service.

         Promotion and selling  expenses  increased  40%, to $1,476,125  for the
quarter ended 1997 from $1,057,588 in 1996. Advertising salaries,  payroll taxes
and commissions  have increased  $275,030 as a result of higher revenues and new
sales  personnel  added in 1997 in an attempt to  further  increase  advertising
revenues, and to develop advertising for Ticker.  Additionally,  there have been
corresponding increases in sales related travel,  promotion,  research and sales
aids.

         General and  administrative  expenses  increased 31%, to $1,032,587 for
the  quarter   ended  1997  as  compared  to  $785,722  in  1996.   General  and
administrative  salaries,  payroll taxes,  employee benefits and recruiting fees
increased  $218,139  for the  quarter  ended March 31, 1997 as compared to 1996.
These  increases  related to the addition of personnel to support the  Company's
growth,  as well as  increases  in  compensation.  Also,  as a result  of hiring
additional  personnel,  postage,  telephone,  office supplies and related office
expenses have increased.

         Depreciation  and  amortization  expense  increased 100%, to $65,425 in
1997 from $32,736 in 1996.  The increase in 1997 is  primarily  attributable  to
depreciation of office furniture and computer equipment purchased for additional
personnel.

         Interest  and  other  income  decreased  to  $10,792   in   1997   from
$73,090 in 1996.  This  decrease  is  primarily  due to  reduced  levels of cash
invested by the Company.

         The  Company's  net loss for the first  three  months  of 1997  totaled
$2,418,213  as compared to a net loss of  $1,121,522  for the same period of the
prior year.  No income taxes were  provided in 1997 or 1996 due to the net loss.
The loss per  common  share  for the  first  three  months  in 1997 was $0.39 as
compared to $0.18 in 1996.

Liquidity and Capital Resources

         As of March 31, 1997, the Company had working capital of $1,932,825 and
cash and cash  equivalents  totaling  $825,442.  This  represents an increase in
working  capital of  $165,014  and a decrease  in cash and cash  equivalents  of
$719,009  since  December  31,  1996.  In February  1997,  the Company  redeemed
$900,000 from its investment in an affiliate.

         As of March 31, 1997,  the total value of the  Company's  investment in
the  domestic  private  investment  fund  was  $2,382,183.  This  investment  is
available,  subject to market  fluctuations  and liquidity,  to provide  working
capital to fund the  Company's  operations.  No assurance  can be given that the
Company's investment will increase in value, and it may decline in value.



                                      9
<PAGE>
         As of May 1, 1997 the Company  entered into Stock  Purchase  Agreements
with two parties  unrelated to the Company,  providing in the  aggregate for the
private  sale of 328,678  shares of Common Stock for a total  purchase  price of
$2,000,000.  These shares were sold pursuant to an exemption  from  registration
under the Securities Act of 1933.

         The  Company  will incur  ongoing  expenses in the  development  of its
online  services,  which are  expected  to be funded  by the  Company's  working
capital.  Nevertheless,  the Company believes that its cash, working capital and
investments  will be sufficient to fund its operations and capital  requirements
for the foreseeable future.

         As a result of the current  levels of expenses,  the  operating  losses
incurred  by  the  financial  information  services,  and  the  fluctuations  in
performance of the private  investment  funds,  the Company  anticipates that it
will continue to incur net losses in its quarterly results in the near-term.





                                       10

<PAGE>



                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                           PART II- OTHER INFORMATION


ITEM 2 - Sales of Unregistered Securities
<TABLE>
<CAPTION>

- ---------------- ----------------------- ---------- -------------------------------- --------------- -------------------------------
                                          Number    Consideration received and       Exemption       If option, warrant or
Date of sale     Title of security         Sold     description of underwriting or   from            convertible security, terms
                                                    other discounts to market        registration    of exercise or conversion
                                                    price afforded to purchasers     claimed
- ---------------- ----------------------- ---------- -------------------------------- --------------- -------------------------------
<S>              <C>                      <C>       <C>                               <C>            <C>
1/97 -3/97       options to purchase      33,900    options granted - no              Section 4(2)   vesting over a period of
                 common stock granted               consideration received by                        three to five years from date
                 to employees,                      Company until exercise                           of grant, subject to certain
                 directors and                                                                       conditions of continued
                 consultants                                                                         service; exercisable for a
                                                                                                     period lasting ten years from
                                                                                                     date of grant at exercise
                                                                                                     prices ranging from $6.75 to
                                                                                                     $8.88

- ---------------- ----------------------- ---------- -------------------------------- --------------- -------------------------------

</TABLE>

ITEM 6 - Exhibits and Reports on Form 8-K

     (a)     Exhibits

     27      Financial Data Schedule March 31, 1997

     (b)     The Company did not file any reports
             on Form 8-K during the Quarter Ended
             March 31, 1997






                                       11

<PAGE>



                                   SIGNATURES


In accordance with the  requirements of the Exchange Act, the Registrant  caused
this  report to be  signed  on its  behalf  by the  undersigned  thereunto  duly
authorized.



DATE: May 12, 1997

                         INDIVIDUAL INVESTOR GROUP, INC.




                         By: /s/ Jonathan L. Steinberg
                             --------------------------
                             Jonathan Steinberg, CEO and
                             Chairman of the Board





                         By: /s/ Scot A. Rosenblum 
                             -------------------------
                             Scot Rosenblum, Vice President 
                             and Chief Financial officer





                         By:/s/ Henry G. Clark
                            -------------------------
                            Henry G. Clark, Controller
                           (Principal Accounting Officer)











                                       12



<PAGE>


                                  EXHIBIT INDEX


Exhibit No.                       Description                             Page
- -----------                       -----------                             -----
    27                    Financial Data Schedule March 31, 1997           14


















                                       13

<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-END>                                   MAR-31-1997
<CASH>                                             825,442
<SECURITIES>                                             0
<RECEIVABLES>                                    3,051,302
<ALLOWANCES>                                       584,704
<INVENTORY>                                              0
<CURRENT-ASSETS>                                 3,811,250
<PP&E>                                           1,085,099
<DEPRECIATION>                                   (381,921)
<TOTAL-ASSETS>                                   7,764,572
<CURRENT-LIABILITIES>                            1,878,425
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                            61,619
<OTHER-SE>                                       2,842,048
<TOTAL-LIABILITY-AND-EQUITY>                     7,764,572
<SALES>                                          3,845,615
<TOTAL-REVENUES>                                 2,301,472
<CGS>                                            2,156,491
<TOTAL-COSTS>                                    4,730,628
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                       0
<INCOME-PRETAX>                                (2,418,213)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                            (2,418,213)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                   (2,418,213)
<EPS-PRIMARY>                                       (0.39)
<EPS-DILUTED>                                       (0.39)
        







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