INDIVIDUAL INVESTOR GROUP INC
10QSB, 1997-11-12
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                     U.S. Securities and Exchange Commission
                             Washington, D.C. 20549

                                   Form 10-QSB

|X|   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934
    
      For the quarterly period ended   September 30, 1997

__    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES      
      EXCHANGE ACT OF 1934 
      For the  transition  period  from _______ to _______  
      Commission  file number 1-10932


                         INDIVIDUAL INVESTOR GROUP, INC.
        (Exact name of small business issuer as specified in its charter)

                Delaware                                       13-3487784
      (State or other jurisdiction of                        (IRS Employer
       incorporation or organization)                       Identification No.)

                  1633 Broadway, 38th Floor, New York, New York
                      10019 (Address of principal executive
                                    offices)

                                 (212) 843-2777
                           (Issuer's telephone number)

             (Former name, former address and former fiscal quarter,
                          if changed since last report)



Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days. Yes X No .

State the number of shares outstanding of each of the issuer's classes of common
equity,  as of the latest  practicable  date: As of October 31, 1997, issuer had
outstanding 6,655,938 shares of Common Stock, $.01 par value per share.




                             EXHIBIT INDEX - Page 18
                               Page 1 of 19 pages


<PAGE>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                      CONSOLIDATED CONDENSED BALANCE SHEET
                                   (UNAUDITED)
                               September 30, 1997

<TABLE>
<CAPTION>

               ASSETS
<S>                                                                 <C>
Current assets:
  Cash and cash equivalents                                           $1,956,073
  Accounts receivable (net of allowances of $588,735)                  2,494,341
  Prepaid expenses and other current assets                              255,566

                                                                   -------------
               Total current assets                                    4,705,980

Deferred subscription expense                                            607,327
Investment in fund (Note 2)                                            3,888,217
Property and equipment - net                                             614,333
Other assets                                                             384,917

                                                                   -------------
               Total assets                                          $10,200,774
                                                                   =============


               LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Accounts payable                                                   $1,863,877
  Accrued expenses                                                      852,743
  Deferred revenue                                                      412,000

                                                                   -------------
               Total current liabilities                              3,128,620

Deferred subscription revenue                                         2,639,889

                                                                   -------------
               Total liabilities                                      5,768,509
                                                                   -------------

Commitments and contingencies

Stockholders' Equity:
  Preferred stock, $.01 par value, authorized 2,000,000 shares           -
  Common stock, $.01 par value; authorized
   18,000,000 shares; issued and outstanding 6,654,938                   66,549
  Additional paid-in capital                                         16,505,301
  Deficit                                                           (12,139,585)

                                                                   -------------
               Total stockholders' equity                             4,432,265
                                                                   -------------

                                                                   -------------
               Total liabilities and stockholders' equity           $10,200,774
                                                                   =============


</TABLE>

See Notes to Consolidated Condensed Financial Statements


                                        2

<PAGE>


                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)


<TABLE>
<CAPTION>

                                                    Three Months Ended September 30,         Nine Months Ended September 30,
                                                 -------------------------------------    -------------------------------------
                                                      1997                1996                 1997                 1996
                                                 ----------------    ----------------     ----------------     ----------------
<S>                                                   <C>                <C>                  <C>                  <C>
Revenues  :
  Financial Information Services:
    Circulation                                         $893,165          $1,414,667           $3,012,876           $4,246,358
    Advertising                                        2,416,561           1,420,708            6,778,303            3,322,695
    List rental and other                                369,738             305,788              953,175              976,258
                                                  ----------------    ----------------     ----------------     ----------------
    Total financial information services revenues      3,679,464           3,141,163           10,744,354            8,545,311
  Investment management services (Note 3)                141,999             170,082              439,191              681,792
  Net appreciation (depreciation) in fund (Note 2)     1,371,887            (773,847)            (159,283)            (481,890)

                                                  ----------------    ----------------     ----------------     ----------------
    Total revenues                                     5,193,350           2,537,398           11,024,262            8,745,213
                                                  ----------------    ----------------     ----------------     ----------------

Operating expenses:
    Editorial, production and distribution             2,494,185           1,672,335            6,819,060            4,490,848
    Promotion and selling                              1,546,787           1,442,459            4,542,980            3,546,027
    General and administrative                         1,110,066             955,427            3,253,191            2,757,863
    Depreciation and amortization                        103,055              58,783              235,652              139,818

                                                 ----------------    ----------------     ----------------     ----------------
    Total operating expenses                           5,254,093           4,129,004           14,850,883           10,934,556
                                                 ----------------    ----------------     ----------------     ----------------


                                                 ----------------    ----------------     ----------------     ----------------
Operating loss                                           (60,743)         (1,591,606)          (3,826,621)          (2,189,343)
                                                 ----------------    ----------------     ----------------     ----------------

Interest and other income                                 26,236              27,333               57,426              155,744

                                                 ----------------    ----------------     ----------------     ----------------
Net loss                                                ($34,507)        ($1,564,273)         ($3,769,195)         ($2,033,599)
                                                 ----------------    ----------------     ----------------     ----------------

Dividends paid                                               -                   -                    -                    -

Loss per weighted average common
  and equivalent shares                                   ($0.01)             ($0.26)              ($0.59)              ($0.33)
Weighted average number of common
  shares outstanding during the period                 6,638,148           6,091,412            6,400,435            6,222,870


</TABLE>

See Notes to Consolidated Condensed Financial Statements


                                        3

<PAGE>
                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)


<TABLE>
<CAPTION>

                                                                     Nine Months Ended September 30,
                                                                  ------------------------------------
                                                                        1997                 1996
                                                                  ----------------    ----------------
<S>                                                                 <C>                  <C>
Cash flows from operating activities:
Net loss                                                            ($3,769,195)         ($2,033,599)
Adjustments to reconcile net loss to
  net cash used in operating activities:
   Depreciation and amortization                                        235,652              139,818
   Changes in operating assets and liabilities:
      Decrease (increase) in:
        Accounts receivable                                              86,931             (311,384)
        Prepaid expenses and other assets                              (110,820)            (267,639)
        Deferred subscription expense                                   350,087              166,829
      Increase (decrease) in:
        Accounts payable and accrued expenses                           (21,271)            (840,589)
        Deferred revenue                                                412,000                 -
        Deferred subscription revenue                                  (688,848)              69,429

                                                                  ----------------    ----------------
      Net cash used in operating activities                          (3,505,464)          (3,077,135)
                                                                  ----------------    ----------------


Cash flows from investing activities:
Purchase of property and equipment                                     (128,983)            (390,808)
Net depreciation in fair value of investment in fund                    159,283              481,890
Withdrawals from fund, net                                              900,000            1,200,000

                                                                  ----------------    ----------------
      Net cash provided by investing activities                         930,300            1,291,082
                                                                  ----------------    ----------------


Cash flows from financing activities:
Proceeds from exercise of stock options                                 736,786              233,293
Proceeds from issuance of Common Stock                                2,250,000                 -
Common Stock Repurchased                                                                  (2,453,665)
                                                                  ----------------     ---------------
      Net cash provided by (used in) financing activities             2,986,786           (2,220,372)
                                                                  ----------------     ---------------


Net increase (decrease) in cash and cash equivalents                    411,622           (4,006,425)

Cash and cash equivalents, beginning of period                        1,544,451            6,276,987

                                                                  ----------------    ----------------
Cash and cash equivalents, end of period                             $1,956,073           $2,270,562
                                                                  ================    ================



</TABLE>



See Notes to Consolidated Condensed Financial Statements


                                        4


<PAGE>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES
              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (UNAUDITED)

1.       BASIS OF PRESENTATION

                  The consolidated  financial statements include the accounts of
         Individual  Investor Group,  Inc. and its subsidiaries (the "Company").
         The accompanying  consolidated condensed financial statements have been
         prepared in accordance with generally  accepted  accounting  principles
         for interim  financial  information  and with the  instructions to Form
         10-QSB.  Accordingly,  they do not include all of the  information  and
         footnotes as required by generally accepted  accounting  principles for
         annual  financial  statements.  In  the  opinion  of  management,   all
         adjustments   (consisting   only  of  normal   recurring   adjustments)
         considered  necessary  in order to make the  financial  statements  not
         misleading  have been included.  Operating  results for the nine months
         ended September 30, 1997 are not necessarily  indicative of the results
         that may be expected for the year ending December 31, 1997. For further
         information,   refer  to  the  consolidated  financial  statements  and
         footnotes  thereto  included  in the  Company's  Annual  Report for the
         fiscal year ended December 31, 1996 on Form 10-KSB.

2.       INVESTMENT IN FUND

                  A wholly-owned subsidiary, WisdomTree Capital Management, Inc.
         ("WTCM"),  serves as general partner of a domestic  private  investment
         fund.  The Company is also a limited  partner in the fund. The value of
         the  Company's  investment  in the fund  decreased  from  $4,947,500 at
         December 31, 1996 to $3,888,217  at September  30, 1997.  This decrease
         resulted  from  net  depreciation  in the fair  value of the  Company's
         investment in the fund and from a withdrawal of $900,000 by the Company
         in February 1997. Selected unaudited financial information for the fund
         (which is an affiliate of the Company) as of September 30, 1997 and for
         the nine months then ended is as follows:

                  Assets (at fair value)                $     93,428,203
                  Liabilities                                 46,102,880
                  Partners' Capital                           47,325,323
                  Net income of the fund                $      3,242,622

                  The  net  appreciation  in the  fair  value  of the  Company's
         investment  in the fund for the three months ended  September  30, 1997
         totaled $1,371,887 as compared to net depreciation of $773,847 in 1996.
         During the nine  months  ended  September  30, 1997 the  Company's  net
         depreciation  in the fair value of  investment in the fund was $159,283
         as compared to net depreciation of $481,890 in 1996.



                                       5
<PAGE>

3.       INVESTMENT MANAGEMENT SERVICES

                  The Company,  through  WTCM,  provides  investment  management
         services to the domestic fund referred to in Note 2, and to an offshore
         private  investment fund,  which commenced  operations in January 1996.
         The Company has no  investment  in the  offshore  fund.  The Company is
         entitled  to  receive  a  management  fee equal to 1/4 of 1% of the net
         asset value of the domestic  fund,  calculated  as of the last business
         day of each quarter, and a management fee equal to 1/8 of 1% of the net
         asset value of the offshore fund, calculated monthly.  Total management
         fees for the nine months ended  September  30, 1997 were  $319,335,  as
         compared to $487,495 in 1996.

                  Total equity under  management  by the Company as of September
         30, 1997 for both the domestic and offshore funds was approximately $57
         million.

                  WTCM is also entitled to receive a special allocation equal to
         20% of the net  income,  if any,  of each of the funds  (not  including
         income earned on its own investment),  subject to certain  limitations,
         calculated  at year end,  which is December  31st for the domestic fund
         and June 30th for the  offshore  fund.  If the  amount  of the  special
         allocation for both the domestic and offshore funds were  calculated as
         of November 10, 1997 a gain of  approximately  $1,691,000 and $533,000,
         respectively,  would have been earned by the Company;  however,  as the
         ultimate  amount to be earned is  dependent on the  performance  of the
         funds through  December 31st and June 30th, and may decrease as well as
         increase,  benefits (if any) are not recorded  until  December 31, 1997
         and June 30, 1998, respectively.  The special allocation for the fiscal
         period  ended June 30, 1997 and 1996,  relating to the  offshore  fund,
         totaled $61,617 and $150,297, respectively.

4.       STOCK OPTIONS

                  During the nine months ended  September 30, 1997,  the Company
         granted 327,000 options to purchase the Company's Common Stock; 152,645
         options were exercised  (providing proceeds of $736,786),  and; 234,434
         options were canceled.  Of the total granted,  all options were granted
         under  Company stock option plans which expire at various dates through
         September 2007.

5.         RECENTLY ISSUED ACCOUNTING STANDARDS

                  Earnings per Share. In February 1997, the Financial Accounting
         Standards Board issued Statement of Financial  Accounting Standards No.
         128,  "Earnings  per  Share"  ("SFAS No.  128")  which  simplifies  the
         standards  for  computing  earnings  per  share by  establishing  a new
         standard  for  presenting  earnings  per share.  The Company will begin
         reporting  earnings (loss) per share according to this new standard for
         the year ended December 31, 1997,  requiring all prior period  earnings
         per share data  (including  interim  periods) to be restated to conform
         with the  provisions of the new  statement.  Loss per share amounts for
         the three and nine months ended  September 30, 1997 and 1996,  computed
         under this new  standard are not  expected to be  materially  different
         from the per share disclosed in the accompanying financial statements.



                                       6

<PAGE>

               Disclosure of Information  about Capital  Structure.  In February
          1997, the Financial  Accounting  Standards  Board issued SFAS No. 129,
          "Disclosure of  Information  about Capital  Structure",  which becomes
          effective  for the  Company's  1997  year-end  consolidated  financial
          statements.  SFAS No. 129 requires an entity to describe the pertinent
          rights  and   privileges  of  its  various   securities   outstanding.
          Management of the Company  believes that adoption of SFAS No. 129 will
          not have a significant impact on the Company's present disclosure.

                  Reporting   Comprehensive   Income.  In  September  1997,  the
         Financial  Accounting  Standards Board issued SFAS No. 130,  "Reporting
         Comprehensive  Income",  which becomes effective for the Company's 1998
         consolidated financial statements. SFAS No. 130 requires the disclosure
         of comprehensive income,  defined as the change in equity of a business
         enterprise from  transactions and other events and  circumstances  from
         nonowner sources, in the Company's  consolidated  financial statements.
         In the opinion of the Company's management,  it is not anticipated that
         the  adoption  of this new  accounting  standard  will have a  material
         effect on the consolidated financial statements of the Company.

                  Disclosure   about  Segments  of  an  Enterprise  and  Related
         Information.  In September  1997,  the Financial  Accounting  Standards
         Board issued SFAS No. 131, "Disclosures about Segments of an Enterprise
         and Related  Information",  which  becomes  effective for the Company's
         1998 consolidated  financial  statements.  SFAS No. 131 requires that a
         public  business  enterprise  report certain  financial and descriptive
         information about its reportable operating segments.  In the opinion of
         the Company's  management,  it is not anticipated  that the adoption of
         this  new  accounting  standard  will  have a  material  effect  on the
         consolidated financial statements of the Company.

6.         SALE OF COMMON STOCK

                  On May  1,  1997  the  Company  entered  into  Stock  Purchase
         Agreements with two parties unrelated to the Company,  providing in the
         aggregate for the private sale of 328,678  shares of Common Stock for a
         total purchase price of $2,000,000.  These shares were sold pursuant to
         an exemption  from  registration  under the  Securities Act of 1933. On
         June 30, 1997 the Company entered into a Stock Purchase  Agreement with
         Wise Partners,  L.P.  providing for the sale of 31,496 shares of Common
         Stock for an aggregate purchase price of $250,000.  The Company granted
         each of these investors  registration  rights in respect of the shares.
         Wise  Partners,  L.P.  is a  limited  partnership  of which  the  Chief
         Executive Officer of the Company, Jonathan L. Steinberg, is the General
         Partner  and  Saul  Steinberg,  a  beneficial  owner of over 19% of the
         Company's Common Stock, is a limited partner.


                                       7


<PAGE>


7.       LITIGATION

                  The Company is involved  in  ordinary  and routine  litigation
         incidental to its business.  In the opinion of management,  there is no
         pending legal  proceeding that would have a material  adverse effect on
         the consolidated financial statements of the Company.

                                       














                                       8


<PAGE>


                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Forward Looking Statements

         When used in this Form 10-QSB and in future filings by the Company with
the  Securities  and  Exchange  Commission,  the words or phrases  "will  likely
result,"  "management  expects," or "the Company  expects," "will continue," "is
anticipated,"  "estimated"  or similar  expressions  are  intended  to  identify
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance
on any such forward-looking  statements, each of which speak only as of the date
made. Such statements are subject to certain risks and uncertainties  that could
cause actual results to differ  materially  from  historical  earnings and those
presently  anticipated  or projected.  The Company has no obligation to publicly
release  the result of any  revisions  which may be made to any  forward-looking
statements to reflect  anticipated  events or circumstances  occurring after the
date of such statements.

Results of Operations

         Total  revenues for the three and nine months ended  September 30, 1997
were $5,193,350 and $11,024,262,  respectively, a 105% and 26% increase from the
corresponding periods of the previous fiscal year.

         Revenues  from  financial  information  services for the three and nine
months ended September 30, 1997 were $3,679,464 and $10,744,354, respectively, a
17% and 26% increase from the corresponding periods of the previous fiscal year.

         Circulation  revenues for the three and nine months ended September 30,
1997 were $893,165 and $3,012,876, respectively, a 37% and 29% decrease from the
corresponding periods of the previous fiscal year. Subscription revenues for the
Company's  flagship  magazine,  Individual  Investor,  decreased by 35% and 34%,
respectively,  for the  quarter  and year to date.  Newsstand  revenues  for the
magazine  remained  unchanged for the third quarter and increased by 18% for the
year to date.  Subscription  revenues for the Company's  newsletter,  Individual
Investor's Special Situations Report (SSR), decreased 55% and 35%, respectively,
for the  quarter  and year to  date.  Management  attributes  the  decreases  in
circulation  revenues of Individual  Investor and SSR to the reduction of direct
mail and  television  campaigns in favor of other sources for  subscribers  that
will provide for  continuing  numbers of new  subscribers  with lower  marketing
expenses but less  subscription  revenue.  Individual  Investor had average paid
circulation of over 458,000 in the third quarter of 1997, as compared to average
paid  circulation  of over  345,000 in the third  quarter of 1996.  SSR had over
9,000  average  paid  subscribers  in the third  quarter of 1997 as  compared to
21,000 in the third  quarter  of 1996.  This  decrease  is a direct  result of a
reduction of television campaign promotions.



                                       9

<PAGE>

         Advertising  revenues for the three and nine months ended September 30,
1997 were $2,416,561 and $6,778,303,  respectively, a 70% and 104% increase over
the  corresponding  periods of the previous  fiscal year.  This is a result of a
greater number of advertising pages sold, increased  advertising rates per page,
and an increased mix of higher margin consumer  advertisers.  As a result of the
increase in paid circulation of Individual  Investor,  the Company increased its
advertising  rates by approximately  43% in June 1996, 40% in November 1996, and
is  currently  implementing  an  increase of 18% in  November  1997.  Management
anticipates,  but can give no  assurance,  that in the near term  there  will be
advertising revenue growth from the rate increases implemented in 1996 and 1997,
and that the  number of  advertising  pages  sold  will  continue  to  increase.
Management   also  expects  to  continue  to  attract  higher  margin   consumer
advertisers.  The Company  also  launched a new  publication,  Ticker  (sm),  in
October  1996.  Ticker,  with a  controlled  circulation  of 75,000  brokers and
financial  advisers,   has  sold  advertising  space  to  a  number  of  leading
advertisers,  resulting in revenues of $377,953 and $864,564 for the quarter and
year to date,  respectively.  In addition,  during the third quarter the Company
generated $32,246 of advertising revenues relating to its online operations.

         List  rental and other  revenues  for the three and nine  months  ended
September 30, 1997 were $369,738 and $953,175,  respectively, a 21% increase and
2% decrease  from the  corresponding  periods of the previous  fiscal year.  The
increase for the quarter  relates  primarily to higher list rental  activity and
reprint income. This decrease for the nine months results from lower list rental
revenues,  offset in part by higher  levels of  reprint  and other  income.  The
decrease in list revenue is a direct result of changes in the mix of subscribers
to Individual  Investor as a result of the Company's lessened reliance on direct
mail and television marketing efforts during the nine month period.

         Investment  management  services revenues for the three and nine months
ended September 30, 1997 were $141,999 and $439,191 respectively,  a 17% and 36%
decrease from the  corresponding  periods of the previous fiscal year.  Revenues
from investment  management services are a combination of management fees, being
1 to 1-1/2 percent of assets under management,  and a special profit allocation,
being 20% of defined performance,  with additional revenues being contributed as
a result of the Company's portfolio consulting activities.  Total equity managed
by the  Company  was  approximately  $57  million as of  September  30,  1997 as
compared to $66 million as of September 30, 1996.  Management fees earned by the
Company  decreased  for the quarter and nine months ended  September 30, 1997 by
16% and  34%,  respectively.  The  special  profit  allocation  relating  to the
offshore fund, which is recognized  annually in the second quarter also declined
to $61,617 in 1997 from $150,297 in 1996. During the nine months ended September
30, 1997  investors in the funds made net  withdrawals  in excess of  additional
investment  contributions  of  approximately  $12.8  million.  The Company  also
anticipates that investment  management  services revenues will vary from period
to period,  because the managed funds are invested  primarily in the  relatively
volatile  small-cap U.S. equity market. For the three months ended September 30,
1997,  the  managed  funds  experienced  positive  performance,  which  followed
significant  negative  performance  in the first  half of 1997.  There can be no
assurance  as to the  funds'  performance  for 1997 or that each of the  managed
fund's  asset  bases  will be  maintained  at  current  levels by the  investors
participating in such funds.



                                       10

<PAGE>

         Net  appreciation in the fair value of the Company's  investment in the
private  domestic  investment  fund  totaled  $1,371,887  for the quarter  ended
September 30, 1997 as compared to net  depreciation of $773,847 in 1996. For the
year to date, the net  depreciation was $159,283 as compared to net depreciation
of  $481,890  in 1996.  Net  appreciation  (depreciation)  in the fair  value of
investment in the fund represents both realized and unrealized earnings (losses)
of the amount  invested by the Company in the domestic fund's  portfolio  which,
because  of  the  nature  of the  investments  as  described  above,  will  vary
significantly  from period to period and may result in losses as well as income.
No  assurance  can be  given  that  the  Company  will  record  income  from its
investments in future periods.

         Total operating  expenses for the three and nine months ended September
30, 1997 were $5,254,093 and $14,850,883,  respectively,  a 27% and 36% increase
from the corresponding periods of the previous fiscal year.

         Editorial,  production and distribution expenses for the three and nine
months  ended  September  30,  1997  increased  49% and 52%, to  $2,494,185  and
$6,819,060,  respectively. The increase for the three and nine months relates to
additional production and distribution expenses for Individual Investor,  due to
additional  copies printed for newsstand  sales,  and a larger  subscriber base.
These costs  include  $373,092  and  $1,052,472  for the three and nine  months,
respectively,  that  were  incurred  for  the  production,   printing,  editing,
fulfillment and distribution of Ticker.  The Company has also incurred  expenses
totaling  $255,941 and $540,510 during the three and nine months,  respectively,
related  to the  establishment  of an  online  service.  Management  anticipates
expenses relating to online services to increase as development continues. While
additional  investment  is  necessary to complete  its  development,  management
intends to incur  these  expenses  in a  controlled  manner to help  achieve the
Company's  ultimate goal of  profitability.  Editorial,  production and research
salaries and related expenses have been increased to aid growth in the Company's
current  publications  as well as to support the launch of Ticker and the online
service.

         Promotion  and selling  expenses  for the three and nine  months  ended
September  30,  1997  increased  6%  and  25%,  to  $1,546,787  and  $4,542,980,
respectively. Advertising salaries, payroll taxes and commissions have increased
as a result of higher  advertising  revenues,  new sales personnel,  and outside
sales   representatives  added  in  1997  in  an  attempt  to  further  increase
advertising revenues, and to develop advertising for Ticker.

         General and administrative expenses for the three and nine months ended
September  30,  1997  increased  19% and  22%,  to  $1,110,066  and  $3,253,191,
respectively.  General and administrative salaries,  payroll taxes, and employee
benefits  increased  for the three and nine months ended  September  30, 1997 as
compared to the  corresponding  periods of the previous  year.  These  increases
related to the addition of  personnel,  as well as  increases  in  compensation,
postage, telephone, office supplies and related office expenses.


                                       11

<PAGE>

         Depreciation  and  amortization  expense  for the three and nine months
ended  September  30, 1997  increased  75% and 69%, to  $103,055  and  $235,652,
respectively.  The increase in 1997 is primarily attributable to depreciation of
office furniture and computer equipment purchased for additional personnel.

         Interest and other income for the three and nine months ended September
30, 1997 decreased to $26,236 and $57,426,  respectively, as compared to $27,333
and $155,744 for the  corresponding  periods of the previous year. This decrease
is primarily due to reduced levels of cash invested by the Company.

         The Company's operating losses for its financial  information  services
operations  approximated  $1.3  million for the quarter and $3.3 million for the
nine months  ended  September  30,  1997,  as compared to $0.7  million and $1.7
million for the same periods in 1996.  These increased  losses relate in part to
the investment in the online  services and  development of Ticker.  For the nine
months ended September 30, 1997 the Company  invested $0.5 million in its online
services and incurred an operating loss of $0.6 million relating to Ticker.  The
Company  has  consciously  decided  to make  these  investments  because  of the
Company's belief in their potential value in the future.

         The Company's net losses for the three and nine months ended  September
30, 1997 were $34,507 and  $3,769,195 as compared to $1,564,273  and  $2,033,599
for the same periods in 1996.  No income taxes were provided in 1997 or 1996 due
to the net losses  sustained.  The net loss per common and equivalent  share for
the three and nine months were $0.01 and $0.59, respectively, as compared to net
loss per common and  equivalent  share of $0.26 and $0.33 for the three and nine
months ended September 30, 1996.

Liquidity and Capital Resources

         As of September 30, 1997, the Company had working capital of $1,577,360
and cash and cash equivalents totaling $1,956,073. This represents a decrease in
working  capital of $190,451  and an increase  in cash and cash  equivalents  of
$411,622 since December 31, 1996.

         The  Company  will incur  ongoing  expenses in the  development  of its
business  operations,  which are expected to be funded by the Company's  working
capital.  Nevertheless,  the Company believes that its cash, working capital and
investments  will be sufficient to fund its operations and capital  requirements
through  1998.  As of  September  30,  1997,  the total  value of the  Company's
investment  in  the  domestic  private  investment  fund  was  $3,888,217.  This
investment  is  available,  subject to market  fluctuations  and  liquidity,  to
provide working capital to fund the Company's operations.  In February 1997, the
Company redeemed  $900,000 from this investment.  No assurance can be given that
the Company's investment will increase in value, and it may decline in value.

         As a result of the current levels of revenues and expenses, the Company
anticipates  that it will continue to incur net losses in its quarterly  results
for  its  information  services  operations  in  the  near-term.  The  Company's
quarterly  results  will  increase or decrease  depending  on the results of the
money management operations.


  
                                     12
<PAGE>

         In  August  1997  the  Company retained the investment  banking firm of
Bear,  Stearns  &  Co.  Inc.  to  assist  the  Company  in  exploring  strategic
initiatives to enhance  shareholder  value. With the assistance of Bear Stearns,
the Company will focus on  alternatives  including  identifying  and  evaluating
potential  strategic  partners  seeking  minority  investment  positions  in the
Company's information services business.











                                       13




<PAGE>



                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                           PART II- OTHER INFORMATION

ITEM 1 - Legal Proceedings

         On July 31, 1997, Richard and Sandra Tarlow, former limited partners of
WisdomTree  Associates,  L.P., the domestic private investment fund managed by a
subsidiary of the Company, initiated an action in the Supreme Court of the State
of New York against WisdomTree  Associates,  L.P. and each of Robert Schmidt and
Jonathan  Steinberg  individually.  WisdomTree  Associates,  L.P.  and the other
defendants moved to dismiss this action based on Plaintiff's  failure to serve a
complaint.  On October 21, 1997,  the  Tarlows'  lawsuit was  Dismissed  Without
Prejudice by Order of the Supreme Court of the State of New York.

         Because  certain  rights in and to the use by the  Company  of the name
INDIVIDUAL  INVESTOR may derive from that certain  Trademark  License  Agreement
between the Company's  predecessor  and the American  Association  of Individual
Investors ("AAII") dated June 19, 1992 (the "Trademark License Agreement"),  and
because the Trademark  License  Agreement  provides that certain  prosecution of
violations  shall first be referred to AAII, the Company has given AAII repeated
notice of several uses of the  INDIVIDUAL  INVESTOR and related  marks which the
Company believes  infringe rights granted under the Trademark  License Agreement
and possibly other rights held by the Company.  AAII has given a notice to cease
and desist such  conduct to certain of these  parties,  including  such a notice
sent to  Phillips  Publishing,  Inc.  ("Phillips")  in July 1997.  Phillips  has
continued to use the mark, in connection  with its further  publication  of "The
Individual Investor's Inside Track". Further, Phillips and its list rental agent
The  Specialists,  Ltd.  ("TSL")  pursued a persistent and deliberate  course of
conduct to violate  rights in and to the trademark  INDIVIDUAL  INVESTOR and the
Company's  common law and contractual  protections in that Phillips,  even after
receiving notice of its infringing conduct and a demand to cease and desist, not
only continues to infringe the mark,  but has done so in  promotional  materials
specifically  targeted  at  subscribers  of the  Company's  INDIVIDUAL  INVESTOR
Magazine  after  contracting  to  mail  different  pieces  to  that  list of the
Company's  subscribers.  In response to the  Company's  first call to  Phillips'
attorneys  during the first week of September  1997  respecting  their  separate
misuse of the Company's rented list, Phillips then filed against AAII a Petition
to  Cancel  Registration  of  the  federally  registered  mark  "The  Individual
Investor",  in the United States Patent & Trademark Office. When the Company met
with AAII to seek AAII's  prosecutorial  initiative,  AAII  informed the Company
that, absent a new and substantial  payment of monies in excess of those already
paid by the Company as consideration under the Trademark License Agreement, AAII
intended to settle and/or  default in respect of AAII's action to the derogation
of the Company's related mark and rights.

         On October 30,  1997,  the Company  filed a civil  action in the United
States District Court For the Southern District of New York captioned Individual
Investor  Group,  Inc. V. Phillips  Publishing,  Inc.,  American  Association of
Individual  Investors,  Inc., and The  Specialists,  Ltd. The Complaint  alleges
False  Designation  of Origin  Under 15 U.S.C.  1125(a),  Common  Law  Trademark
Infringement,  Violation of the New York General  Business Law 349,  Dilution of
Plaintiff's  Trademark  Under  New York  General  Business  Law  368-d,  Federal
Trademark  Infringement,  Dilution  Under 15 U.S.C.  1125(c),  Common Law Unfair
Competition,  and Breach of Contract against defendants  Phillips and TSL. Based
primarily on AAII's stated intention not to prosecute,  the Complaint also names
AAII as a party  defendant with an allegation of Breach of Contract.  Service of
the Complaint has yet to be effected.

                                       14

<PAGE>

         In response to the Company's  notice to AAII's  counsel  respecting the
filing of the  above  action,  on  November  5,  1997,  AAII sent  notice to the
Company:  (i) stating that, on November 4, 1997, AAII initiated an action in the
United  States  District  Court for the  Northern  District of Illinois  against
Phillips,  with  respect to which AAII  states  Phillips  has waived  service of
process,  alleging  trademark  infringement,  violation  of Lanham Act 43(a) and
unfair competition,  and, (ii) giving the Company notice of AAII's position that
"...under  paragraph 8 of the  license  agreement  [the  Company]  breached  the
license  agreement  by  contending  in its  complaint  that it has rights in the
INDIVIDUAL  INVESTOR  mark,  apart  from the  rights  arising  from the  license
agreement [by the statement in the Company's  Complaint  that] "INDI's rights in
and to the common law mark  INDIVIDUAL  INVESTOR are based,  inter alia,  on its
nationwide  publication of INDIVIDUAL INVESTOR  Magazine...".  We thus give [the
Company]  notice under  paragraph 8 of this  Agreement  that [the Company] is in
material  breach and that [the  Company's]  license will be terminated for cause
unless [the Company] cures this breach within 30 days ".

         On November 6, 1997,  counsel  for the Company  spoke with  counsel for
AAII, at which time AAII's representatives informed counsel for the Company that
AAII was  engaged in  settlement  discussions  with  Phillips  wherein  AAII has
proposed that Phillips would agree not to use the mark  INDIVIDUAL  INVESTOR but
Phillips would be permitted to use the phrase "individual  investor" in a purely
descriptive  sense.  The  Company  and AAII have  agreed that AAII will keep the
Company  advised of the progress of the settlement  negotiations  with Phillips.
Accordingly,  because such a  settlement  would be  satisfactory  to the Company
notwithstanding  the separate  complaints the Company has against Phillips based
primarily in Phillips fraudulent use of the INDIVIDUAL INVESTOR subscriber list,
the Company has  determined  to hold-off on serving the named  defendants in the
Southern  District of New York  action  pending a  near-term  settlement  of the
actions  between AAII and Phillips  which  accomplishes  a cessation of Phillips
infringing conduct reasonably satisfactory to the Company.

         The  Company's  counsel  has also  discussed  with  AAII's  counsel the
Company's willingness,  subject to the satisfactory  settlement between AAII and
Phillips and subject to AAII's  acknowledgment  that any breach of the Trademark
License Agreement as above stated has thus been cured, to amend its Complaint to
remove AAII as a defendant and to eliminate  from the Complaint  such aspects of
the  allegations  against  Phillips and TSL which AAII and the Company may agree
should be subsumed by the AAII-Phillips litigation and settlement.


                                       15


<PAGE>




ITEM 2 - Sales of Unregistered Securities
<TABLE>
<CAPTION>
- --------------- ---------------------- ----------- ----------------------------- -------------- ----------------------------
                                                   Consideration received and    Exemption      If option, warrant or
Date of sale    Title of security        Number    description of underwriting   from           convertible security,
                                          Sold     or other discounts to         registration   terms of exercise or
                                                   market price afforded to      claimed        conversion
                                                   purchasers
- --------------- ---------------------- ----------- ----------------------------- -------------- ----------------------------
- --------------- ---------------------- ----------- ----------------------------- -------------- ----------------------------
<S>             <C>                      <C>       <C>                           <C>            <C>
7/97 -9/97      options to purchase      20,000    options granted - no          Section 4(2)   vesting over a period of
                common stock granted               consideration received by                    three years from date of
                to employees,                      Company until exercise                       grant, subject to certain
                directors and                                                                   conditions of continued
                consultants                                                                     service; exercisable for a
                                                                                                period lasting ten years
                                                                                                from date of grant at an
                                                                                                exercise price $8.00
- --------------- ---------------------- ----------- ----------------------------- -------------- ----------------------------

</TABLE>












                                       16




<PAGE>




                                   SIGNATURES


In accordance with the  requirements of the Exchange Act, the Registrant  caused
this  report to be  signed  on its  behalf  by the  undersigned  thereunto  duly
authorized.



DATE: November 12, 1997

                         INDIVIDUAL INVESTOR GROUP, INC.




                          By: /s/ Jonathan L. Steinberg
                              -------------------------
                              Jonathan Steinberg, CEO and Chairman of the Board





                          By: /s/ Scot A. Rosenblum              
                              -----------------------
                              Scot Rosenblum, Vice President and 
                              Chief Financial officer





                          By: /s/ Henry G. Clark
                              ------------------------
                              Henry G. Clark, Controller
                             (Principal Accounting Officer)





                                       17


<PAGE>





                                  EXHIBIT INDEX


   Exhibit No.              Description                                    Page


      27                    Financial Data Schedule September 30, 1997      19













                                       18




<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-END>                                   SEP-30-1997
<CASH>                                           1,956,073
<SECURITIES>                                             0
<RECEIVABLES>                                    3,083,076
<ALLOWANCES>                                       588,735
<INVENTORY>                                              0
<CURRENT-ASSETS>                                 4,705,980
<PP&E>                                           1,162,287
<DEPRECIATION>                                     547,954
<TOTAL-ASSETS>                                  10,200,774
<CURRENT-LIABILITIES>                            3,128,620
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                            66,549
<OTHER-SE>                                       4,365,716
<TOTAL-LIABILITY-AND-EQUITY>                    10,200,744
<SALES>                                         10,744,354
<TOTAL-REVENUES>                                11,024,262
<CGS>                                            6,819,060
<TOTAL-COSTS>                                   14,850,883
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                       0
<INCOME-PRETAX>                                 (3,769,195)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                             (3,769,195)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                    (3,769,195)
<EPS-PRIMARY>                                        (0.59)
<EPS-DILUTED>                                        (0.59)
        




</TABLE>


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