INDIVIDUAL INVESTOR GROUP INC
10KSB, 1997-03-27
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                   FORM 10-KSB
                                   
|X| Annual  Report Under Section 13 or 15(d) of the  Securities  Exchange Act of
    1934 (Fee required) For the fiscal year ended:  December 31, 1996 
___ Transition  report under Section 13 or 15(d) of the Securities  Exchange Act
    of   1934   (No   fee   required)   For   the   transition    period   from
    ___________to___________

                         Commission file number: 1-10932
                         INDIVIDUAL INVESTOR GROUP, INC.
                 (Name of Small Business Issuer in its Charter)
             Delaware                                            13-3487784
 (State or Other Jurisdiction of                              (I.R.S. Employer
 Incorporation or Organization)                             Identification No.)

                  1633 Broadway, 38th Floor, New York, NY 10019
               (Address of Principal Executive Offices) (Zip Code)
         Issuer's Telephone Number, Including Area Code: (212) 843-2777

     Securities registered under Section 12(b) of the Exchange Act: None

     Securities registered under Section 12(g) of the Exchange Act: Common Stock

     Check  whether  the issuer:  (1) filed all reports  required to be filed by
Section 13 or 15(d) of the  Exchange  Act during the past 12 months (or for such
shorter  period that the  Registrant  was required to file such reports) and (2)
has been subject to such filing requirements for the past 90 days. Yes x No__

     Check if there is no disclosure of delinquent  filers  pursuant to Item 405
of Regulation S-B contained in this form,  and no disclosure  will be contained,
to the best of the  Registrant's  knowledge,  in definitive proxy or information
statements  incorporated  by  reference  in Part III of this Form  10-KSB or any
amendment to this Form 10-KSB. [x]

     State issuer's revenues for its most recent fiscal year : $13,044,111.

     As of March 7, 1997, the aggregate market value of the Registrant's  Common
Stock (based on the average bid and asked quotations of the Common Stock on that
date on NASDAQ) held by  non-affiliates  of the  Registrant,  was  approximately
$27,578,383.

     As of March 7, 1997, 6,161,869 shares of the Common Stock of the Registrant
were outstanding.

     Transitional Small Business Disclosure Format Yes__ No X

                       DOCUMENTS INCORPORATED BY REFERENCE

     The  information  required  in  Part  III  by  items  9,  10,  11 and 12 is
incorporated by reference to the Registrant's Proxy Statement in connection with
the Annual Meeting of Stockholders to be held June 18, 1997, which will be filed
by the Registrant within 120 days after the close of its fiscal year.

                             EXHIBIT INDEX - Page 31
                               Page 1 of 39 Pages


<PAGE>


                                     PART I
ITEM 1.  BUSINESS

     Individual  Investor  Group,  Inc. and  subsidiaries  (the  "Company")  are
primarily  engaged  in the  financial  information  services  business.  Through
Individual  Investor  Holdings,  Inc., a  wholly-owned  subsidiary,  the Company
produces  and  markets   publications   which  focus  on  market  and  financial
information,  including  Individual  Investor  magazine,  Ticker  magazine,  and
Individual Investor's Special Situations Report newsletter.

     The Company is also  substantially  involved in the  business of  providing
investment   management  services.   The  Company's   wholly-owned   subsidiary,
WisdomTree  Capital  Management,  Inc.,  is the  General  Partner of  WisdomTree
Associates,  L.P., a domestic  private limited  partnership,  and the Investment
Manager of WisdomTree  Offshore,  Ltd., an offshore private investment  company.
Another of the Company's wholly-owned subsidiaries,  I.I. Strategic Consultants,
Inc., is a portfolio consultant to a unit investment trust sponsor.

FINANCIAL INFORMATION SERVICES

Individual Investor Magazine

     The Company's lead publication is Individual  Investor,  a monthly personal
finance  magazine  printed in a magazine  format and  distributed  primarily  by
second class mail to  subscribers  and, to a lesser  extent,  through  newsstand
sales.  Individual  Investor's primary editorial focus is highlighting  specific
investment opportunities in public companies,  with an emphasis in the small-cap
U.S. market, and mutual funds.

     Individual  Investor has been  published on a regular basis since  November
1981.  The magazine  was  substantially  redesigned  in 1995 and is printed on a
glossy,  coated paper stock, and has a basic annual subscription rate of $22.95.
Individual  Investor  had  total  circulation  of over  425,000  in March  1997,
comprised of paid subscribers and newsstand  distribution,  as compared to total
circulation of over 300,000 in March 1996.  Individual  Investor's revenues from
advertising,  circulation, and list rental aggregated $10,507,606,  which is 81%
of the Company's total revenues for the year ended December 31, 1996.

Ticker Magazine

     In October 1996, the Company launched a new  publication,  Ticker magazine,
which is currently  distributed  without  charge to a controlled  circulation of
75,000  brokers,  financial  advisors and financial  industry  managers.  Ticker
specializes  in providing  investment  professionals  with  information  to help
increase  their  business,  assist in their  management,  and  provide  improved
results for their clients. Ticker provides articles on stocks, bonds, and mutual
funds, and features selected analysts and research specialists.

     Ticker was launched as a bi-monthly publication,  with its first two issues
mailed  in  October  and  December  1996.  In  February  1997  Ticker  commenced
publication  on a monthly  basis.  Ticker's  revenues from  advertising  totaled
$340,373 for the year ended December 31, 1996.

Individual Investor's Special Situations Report Newsletter

     Individual  Investor's Special Situations Report is a monthly,  twelve-page
newsletter  that is mailed  first  class to  subscribers.  Each issue of Special
Situations  Report  supplies  the  subscriber  with  one  new  stock  investment
recommendation.  This focused research report discusses  details of the featured
company's operating history,  future plans,  management,  and specific financial
                                       2
<PAGE>
projections.  In addition, each issue of Special Situations Report covers recent
developments of previously  recommended  companies,  and gives updated buy, hold
and sell recommendations on the stock of such companies.

     Special  Situations  Report was  developed  by the Company and  launched in
December  1989.  Special   Situations  Report  had  approximately   12,000  paid
subscribers in March 1997, as compared to 18,200 in March 1996. The basic annual
subscription rate is $165.  Circulation  revenues for Special  Situations Report
for 1996 were $1,340,502 as compared to $837,875 in 1995.

Circulation and Marketing

     Circulation  revenues for all publications  accounted for approximately 43%
of the revenues of the Company for the year ended December 31, 1996. Circulation
revenues for 1996 were $5,611,099 as compared to $3,874,987 in 1995.

     The Company obtains  subscriptions for Individual  Investor through the use
of leading  subscription  agencies,  such as American Family  Publishers and CAP
Systems  (airline  frequent  flyer  promotions),  as well as  smaller  agencies.
Subscription  agencies  solicit on behalf of a limited  number of  publications,
which compete against each other to be chosen to participate in the solicitation
drive of the  subscription  agency.  To a lesser  degree  the  Company  solicits
subscriptions for Individual Investor through direct mail  marketing promotions,
and promotional campaigns on nationwide cable television (primarily on CNBC) and
on radio.

     Individual  Investor is  distributed  for sale on newsstands  ("single copy
sales")  throughout  the  United  States  by  Curtis   Circulation,   a  leading
distributor.   Single  copy  sales  of   Individual   Investor   accounted   for
approximately  5% of the revenues of the Company for the year ended December 31,
1996.  The  Company is  continuing  to expand  Individual  Investor's  newsstand
presence  and  nationwide  sales  distribution.  As of March 1997,  monthly paid
single copy sales were approximately 50,000 copies, as compared to approximately
30,000 in March 1996.

     Special  Situations  Report is sold only by subscription.  The Company uses
targeted  direct mail  solicitation  to promote  Special  Situations  Report and
cross-markets  this  higher priced   publication  to  the  Individual   Investor
subscriber base.

     The  Company  plans to increase  circulation  of its  publications  through
continued  promotional  campaigns  involving  subscription  agencies,  increased
newsstand distribution, and other direct marketing strategies.

Advertising

     Advertising  revenues from Individual Investor and Ticker accounted for 42%
of the Company's total revenues for the year ended December 31, 1996. Individual
Investor's  advertising pages increased 13% in 1996. Total advertising  revenues
were $5,488,157 for 1996 as compared to $2,440,462 in 1995.

     Advertising  sales efforts are performed by the Company's  employees and by
independent  sales  representatives  located  strategically  around  the  United
States. Advertising revenues are derived primarily from three different types of
advertisers: (1) financial service companies,  including brokerage firms, mutual
funds, and companies providing  investment-oriented  and insurance products; (2)
consumer  advertisers,  including  marketers  of luxury  products,  automobiles,
computer-related  products,  and travel, and; (3) public companies interested in
attracting the publications' readers as investors.
                                       3
<PAGE>
     The Company  believes that the primary factors for advertising  revenue and
total advertising page increases are: (1) the increased visibility of Individual
Investor due to its 1995 redesign and the substantial increase in circulation as
described  above,  (2)  intensified   marketing  and  sales  efforts,   and  (3)
intensified sales of corporate communications. Audited research illustrates that
the  Individual  Investor  readership  has the following  desirable  demographic
characteristics:  (1) financially  sophisticated  individuals with a substantial
net worth,  (2)  several  years'  investing  experience,  and (3) a  significant
investment portfolio.

List Rental Revenue

     The Company  earned 9% of its revenues from list rentals for the year ended
December  31,  1996.  The  Company  uses the  services  of an  independent  list
management agent that actively  promotes the rental of the Company's  subscriber
lists. If the Company continues to increase its subscriber base, it expects that
list rental revenue will continue to increase.

Competition

     Individual   Investor   competes   against  other   publications  for  both
subscribers and national  advertisers in the financial and consumer  categories.
The circulation of the Company's  publications and its revenues from circulation
are smaller than the circulation and revenues of most of its major  competitors.
Some of the  publications  that compete in the category of retail  investing are
Money,  Changing  Times,  Smart  Money,  FW,  Worth,  Barron's,  and Value  Line
Investment  Survey.  In  addition  to these  publications,  Individual  Investor
competes with publications with a broader editorial focus within the spectrum of
market and  financial  information,  such as The Wall  Street  Journal,  Forbes,
Business  Week,  and Fortune.  In addition,  the Company  competes with research
reports,  newsletters,  and other  publications  issued by financial  investment
houses and independent publishers.

Production and Operations

     Substantially  all research  and analysis is done by in-house  research and
editorial staff.  After the editorial  content of the Company's  publications is
determined, the articles are assigned to either in-house writers and researchers
or  freelance   writers.   The  financial   tables  included  in  the  Company's
publications  are provided by various vendors.  The Company selects  independent
printers based on their  production  quality and competitive  costs and services
for printing, paper and binding.

     The Company uses an outside  fulfillment  service to manage its  subscriber
files. The service includes receiving subscription orders and payments,  sending
renewal and invoice notices to subscribers, and generating subscriber labels and
monthly circulation reports. List management and newsstand distribution services
are provided by outside agents and distributors.
                                       4

<PAGE>
INVESTMENT MANAGEMENT SERVICES

     Investment  management  services  revenues were $937,406 for the year ended
December 31, 1996, as compared to $4,467,142 in 1995.

WisdomTree Capital Management, Inc.

     The Company's wholly-owned subsidiary,  WisdomTree Capital Management, Inc.
("WTCM"), is the General Partner of a domestic private limited partnership known
as WisdomTree  Associates,  L.P.  ("WTA"),  and is the Investment  Manager of an
offshore private  investment fund known as WisdomTree  Offshore,  Ltd. ("WTOL"),
which commenced operations in January 1996. The funds specialize in investing in
securities of relatively  small U.S. public  companies,  the securities of which
tend to trade with high levels of volatility.

     WTCM is entitled to receive a special profit allocation equal to 20% of the
net  income,  if any,  of the  funds  (not  including  income  earned on its own
investment),  subject to certain  limitations,  calculated at year end, which is
December  31st  for WTA and  June  30th  for  WTOL.  The  total  special  profit
allocations  received from WTA and WTOL for 1996 were  $225,405,  as compared to
$4,235,624 in 1995.

     WTCM is also entitled to receive  management fees equal to 1/4 of 1% of the
net asset value of WTA,  calculated as of the last business day of each quarter,
and equal to 1/8 of 1% of the net asset value of WTOL, calculated monthly. Total
management  fees for the year ended  December  31,  1996  totaled  $668,001,  as
compared to $231,518 in 1995. In the fourth  quarter of 1996, the Company formed
another wholly-owned  subsidiary,  WisdomTree  Administration,  Inc., to provide
administrative  services  relating  to the  services  provided  by  WTCM,  which
commenced  receiving the management fees described  above  effective  October 1,
1996.

I.I. Strategic Consultants, Inc.

     Another wholly-owned subsidiary of the Company, I.I. Strategic Consultants,
Inc.,  provides  portfolio  consultant  services to a sponsor and distributor of
unit investment trusts  respecting three of that sponsor's trusts,  two of which
are marketed under the Company's proprietary America's Fastest Growing Companies
service mark.

BUSINESS DEVELOPMENT

II Online

     The Company is in the process of developing a web site for Internet  users,
II Online, designed to provide investing information and analysis for individual
investors.  Drawing on the editorial strength of the Company's  publications and
taking advantage of the growth of the Internet, II Online is expected to provide
expansive,  timely,  user-friendly  financial information and enable interaction
between the  Company's  community of readers,  analysts,  writers,  and profiled
companies.

Other Plans

     The Company's  business  strategy is to continue to increase the subscriber
base of Individual  Investor and Special  Situations Report, and to increase the
controlled  circulation  of Ticker.  The  increased  circulation  is expected to
contribute  to growth in most of the  Company's  primary  revenue  sources.  The
                                       5
<PAGE>
Company may also  develop or acquire  other  publications  and  services  with a
complementary  focus to its  current  publications.  In  addition,  the  Company
continually  evaluates  its business  segments and will consider a wide range of
transactions,  business  combinations,  restructurings  and/or  other  means  of
achieving increased shareholder value.

Discontinued Operations

         In  January  1996,  the  Company  discontinued  the  operations  of its
California based wholly-owned subsidiary, Advanced Marketing Ventures, Inc. This
subsidiary  had  been  engaged  in  telemarketing.   The  Company  now  conducts
telemarketing activities from the Company's offices in New York.

EMPLOYEES

     On March 7, 1997, the Company  employed 70 persons on a full-time  basis: 3
executive officers, 14 salespersons for advertising, 18 researchers/ writers and
editors, 7 art/ production  employees,  3 employees who oversee  circulation,  4
employees in the investment  management business, 3 employees in online services
and 18 administrative, accounting, legal and support personnel. In addition, the
Company utilizes varying numbers of freelance  writers and interns.  The Company
also uses the  services  of  outside  advertising  sales  representatives  and a
newsstand  distribution   consultant.   None  of  the  Company's  employees  are
represented by a labor union. The Company believes that its employee  relations,
as well as its relations with consultants and independent contractors, are good.

INTELLECTUAL PROPERTY

     The  Company  is  somewhat  dependent  on the use of  service  marks in its
operations,  particularly the names of its two magazines:  "Individual Investor"
and  "Ticker".  In 1992,  the  Company  obtained a  perpetual  license  from the
American Association of Individual  Investors,  which owns the service mark "The
Individual Investor," to use the name "Individual  Investor".  The Company has a
pending application in the United States Patent and Trademark Office to register
"Ticker" as a service mark.

     In 1989 the Company acquired a service mark for "America's  Fastest Growing
Companies", which has now become incontestable. This mark is used by the Company
for various  purposes  including,  but not limited to, as a mark  licensed to an
investment  trust sponsor which currently  markets two trusts under this service
mark.

ITEM 2.  PROPERTIES

     The Company's  primary  offices are located in 28,000 square feet of leased
office  space at 1633  Broadway in New York,  New York.  The lease term  expires
March 30, 1999 and provides for an aggregate  annual rent of $544,000  plus real
estate tax escalation  costs.  The Company also leases 800 square feet of office
space in San Francisco for advertising  sales  personnel.  This lease expires on
July 31, 1997. The Company  believes its present  offices are adequate for their
purpose and will be for the foreseeable future. If the lease in San Francisco is
not extended beyond July 1997, the Company believes that alternative  space will
be readily available.

     The  Company  is also  party  to a lease  of  10,000  square  feet  for the
Company's former primary office space, which expires March 1, 2005, and provides
for an aggregate  annual rent over the term  ranging  from  $155,000 to $210,000
plus real estate tax escalation costs. This space was sublet effective  February
1996 on terms which are  co-terminus  with the prime lease and pursuant to which
sublease the Company  recovers  substantially  all of the payments due under the
prime lease.
 
                                      6
<PAGE>
ITEM 3.  LEGAL PROCEEDINGS

         None.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         None.
                                     PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
         STOCKHOLDER MATTERS

Market Information

     On December 9, 1996 the  Company's  Common Stock  commenced  trading on The
Nasdaq  National  Market under the symbol INDI.  Until that time,  the Company's
Common Stock had been quoted on the Nasdaq  SmallCap Market and the Boston Stock
Exchange since the Company's  initial public  offering on December 4, 1991, with
the Nasdaq SmallCap Market being the principal  trading market for the Company's
securities.

     The table below sets forth for the periods  indicated  the high and low bid
quotation for the Company's  Common Stock on the Nasdaq  SmallCap Market and The
Nasdaq National Market.

     1995                        Low            High
     ----                        ---            ----

     First Quarter            $ 3-3/4        $ 5-9/16
     Second Quarter             4-7/16         5-5/16
     Third Quarter              5-5/16         6-1/8          
     Fourth Quarter             4-1/8          6-5/8

     1996
     ----

     First Quarter            $ 5-3/8        $ 7
     Second Quarter             5-7/8          13-1/2         
     Third Quarter              6-3/4          10-1/4
     Fourth Quarter             6-3/4          8-1/2

     These amounts represent  quotations  between dealers in securities,  do not
include  retail  markups,  markdowns  or  commissions  and may  not  necessarily
represent  actual  transactions.  On March 7, 1997,  the last sale price for the
Common Stock as reported by Nasdaq was $7.00.

Holders

     On March 7, 1997,  there were 70 holders of record of the Company's  Common
Stock. The Company believes that there are in excess of 1,400 beneficial  owners
of the Company's Common Stock.
                                       7
<PAGE>


Dividends

     To date,  the Company has not paid any dividends on its Common  Stock.  The
payment of  dividends,  if any,  in the future is within the  discretion  of the
Board of  Directors  and will depend upon the  Company's  earnings,  its capital
requirements and financial  condition,  and other relevant factors.  The Company
does not intend to declare any dividends in the forseeable  future,  but instead
intends to retain all earnings for use in the Company's business.

Unregistered Securities Sales
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------------------------------------
<S>      <C>                   <C>       <C>                           <C>           <C>
Date of  Title of security     Number    Consideration received and    Exemption     If option, warrant or convertible
sale                            Sold     description of underwriting   from          security, terms of exercise or
                                         or other discounts to market  registration  conversion
                                         price afforded to purchasers  claimed
- -----------------------------------------------------------------------------------------------------------------------------------
1/96-    option to purchase    772,100   options granted - no          Section 4(2)  vesting over a period of three to five
12/96    common stock                    consideration received by                   years from date of grant, subject to
         granted to                      Company until exercise                      certain conditions of continued service;
         employees, directors                                                        exercisable for a period lasting ten years
         and consultants                                                             from date of grant at exercise prices 
                                                                                     ranging from $4.38 to $11.88
- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                       8
<PAGE>
ITEM 6.  MANAGEMENT'S  DISCUSSION  AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS

Forward Looking Statements

     When used in this Form 10-KSB and in future filings by the Company with the
Securities and Exchange  Commission,  the words or phrases "will likely result,"
"management   expects,"  or  "the  Company   expects,"   "will   continue,"  "is
anticipated,"  "estimated"  or similar  expressions  are  intended  to  identify
"forward-looking  statements"  within  the  meaning  of the  Private  Securities
Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance
on any such forward-looking  statements, each of which speak only as of the date
made. Such statements are subject to certain risks and uncertainties  that could
cause actual results to differ  materially  from  historical  earnings and those
presently  anticipated  or projected.  The Company has no obligation to publicly
release  the result of any  revisions  which may be made to any  forward-looking
statements to reflect  anticipated  events or circumstances  occurring after the
date of such statements.

Year Ended December 31, 1996 as Compared to the Year Ended December 31, 1995

     Total revenues decreased 2%, to $13,044,111 for the year ended December 31,
1996, as compared to $13,254,857 for the year ended December 31, 1995.

     Circulation  revenues  increased  45%,  to  $5,611,099  for the year  ended
December 31, 1996, as compared to $3,874,987 in 1995.  Subscription revenues for
the Company's  flagship  magazine,  Individual  Investor,  increased  28%, while
newsstand  revenues  for the  magazine  increased  by 169%.  At the  same  time,
subscription revenues for the Company's  newsletter,  Special Situations Report,
increased 60%. Management  attributes the increases in circulation of Individual
Investor to the redesign of the magazine in the second  quarter of 1995, as well
as  to  promotional  efforts,   including  direct  mail,  television  campaigns,
newsstand sales and agency sources. Subscription revenues for Special Situations
Report  have  increased  in part from  add-on  sales  from  Individual  Investor
television campaign promotions. It is anticipated that subscription revenues for
Individual  Investor and Special Situations Report will decline in the near term
as direct  mail and  television  campaigns  have been  reduced in favor of other
sources  for  subscribers  that  will  provide  for  continuing  numbers  of new
subscribers with lower marketing expenses but less subscription  revenue.  As of
March 1997, Special Situations Report had approximately  12,000 paid subscribers
as  compared to 18,200 in March 1996.  This  decrease is a direct  result of the
reduction  of  television  campaign  promotions.  However,  the  decrease is not
expected to have a material effect on the Company's  results since many of these
non-renewing  subscribers  were  those  sold  trial  offers  for six months at a
discounted rate.

     Advertising  revenues  increased  125%,  to  $5,488,157  for the year ended
December 31, 1996, as compared to $2,440,462 in 1995. This is a result of both a
greater number of  advertising  pages sold and increased  advertising  rates per
page.  As a result of the recent  increase  in paid  circulation  of  Individual
Investor,  effective June 1996 the Company  increased its advertising  rates for
Individual  Investor by  approximately  43%, and  introduced an additional  rate
increase of approximately 40% in November 1996.  Management  anticipates further
near term  advertising  revenue  growth from  realizing  the full effect of rate
increases  implemented in 1996, and as the number of advertising  pages sold are
expected  to  continue  to  increase  and as  management  expects to continue to
attract  higher  margin  consumer  advertisers.  The Company also launched a new
publication,  Ticker, in October 1996. Ticker, with a controlled  circulation of
75,000 brokers and financial  advisers,  has already sold advertising space to a
number of leading  advertisers,  resulting  in  revenues  of  $340,373  in 1996.
                                       9
<PAGE>
Management expects  advertising  revenues from Ticker to increase as a result of
publishing 11 issues in 1997 as compared to two in 1996.

     Investment  management  services  revenues were $937,406 for the year ended
December 31, 1996, as compared to $4,467,142 in 1995.  Revenues from  investment
management  services are a  combination  of  management  fees,  being 1 to 1-1/2
percent of assets under management,  and a special profit allocation,  being 20%
of defined  performance (with $44,000 additional revenues being contributed as a
result of the Company's portfolio consulting  activities).  Because total equity
managed by the Company was  approximately $66 million as of December 31, 1996 as
compared to $42 million as of December  31, 1995 (due in part to the addition of
the offshore fund in January 1996 and in part to the funds'  particularly strong
performance  in 1995),  management  fees  earned  by the  Company  increased  to
$668,001 in 1996 as compared  to $231,518 in 1995.  Nevertheless,  disappointing
results for the managed funds in 1996 as compared with particularly  strong 1995
results for the  managed  funds,  resulted  in the  Company  receiving a special
profit  allocation  of $225,405 in 1996 as compared to  $4,235,624 in 1995. As a
result of the declining  fund  performance  in 1996,  subsequent to December 31,
1996  investors  in the funds  managed by the Company  made net  withdrawals  in
excess of contributions of approximately $18.4 million.  This decrease in assets
under  management in 1997 will mean lower management fees in 1997 as compared to
1996 and will negatively  impact the Company's  potential  revenues from special
profit allocation  revenues.  The Company also recognizes that volatility in the
performance of the Company's investment  management services business segment is
to be anticipated, as the managed funds are invested primarily in the relatively
volatile  small-cap  market.  Subsequent to December 31, 1996, the managed funds
have experienced  significant negative performance.  If the negative performance
trend continues, the Company's special profit allocation will again be adversely
affected,  and additional  withdrawals can be  anticipated,  which would in turn
further  impact the  Company's  management  fees and  potential  special  profit
allocation  income.  There can be no assurance as to funds' performance for 1997
or that each of the managed  fund's  asset bases will be  maintained  at current
levels by the investors participating in such funds.

     Equity in net loss of affiliate totaled $430,337 for the year ended 1996 as
compared to net income of  $1,302,225  in 1995.  Equity in net (loss)  income of
affiliate directly relates to the realized and unrealized earnings of the amount
invested by the Company in the domestic fund's portfolio  which,  because of the
nature of the  investments  as described  above,  will vary  significantly  from
period to period and may result in losses as well as income. No assurance can be
given  that the  Company  will  record  income  from its  investments  in future
periods.

     List rental and other  revenues  increased  23%, to $1,437,786 for the year
ended December 31, 1996 as compared to $1,170,041 in 1995. For 1996, list rental
revenue  increased  82%, to  $1,235,980,  as  compared to $679,789 in 1995.  The
increase in list rental revenue is attributable to the increase in the number of
subscribers to Individual Investor, as well as the greater number of subscribers
on the lists.  If the Company's  efforts to promote  circulation  growth for its
publications are successful,  management anticipates accompanying growth in list
rental  revenues.  Other revenues earned during the year ended December 31, 1995
also include  $321,984 from the  Company's  telemarketing  subsidiary,  Advanced
Marketing  Ventures ("AMV").  Late in 1995 the Company ceased operations of this
subsidiary. Therefore, there are no telemarketing revenues in 1996.

     Total operating  expenses  increased 44%, to $16,410,801 for the year ended
December 31, 1996 as compared to $11,421,574 in 1995.
                                       10
<PAGE>
     Editorial,   production  and  distribution   expenses   increased  53%,  to
$6,683,047  in 1996 from  $4,374,073  in 1995.  Approximately  $1,204,412 of the
increase  relates  to  additional   production  and  distribution  expenses  for
Individual  Investor,  due to additional  copies printed for newsstand sales (up
169% over 1995),  additional  advertising  pages, and a larger  subscriber base.
These  increases in circulation to a large extent  resulted from the redesign of
Individual  Investor  in May 1995,  when it  commenced  printing  on glossy high
quality paper stock. In addition,  costs totaling $350,204 were incurred for the
production, printing, editing, fulfillment and distribution of the Company's new
publication,  Ticker,  which  mailed two  issues in the fourth  quarter of 1996.
Expenses  for Ticker will  increase  in 1997 as the  Company  expects to publish
eleven issues, which will be funded through anticipated  corresponding increases
in  advertising  revenues and, to a lesser  extent,  list rental  revenues.  The
Company has also  incurred  expenses  totaling  $356,839 for the year ended 1996
related  to the  establishment  of an  online  service.  Management  anticipates
ongoing  expenses  relating to online services as development  continues.  While
additional  investment  is  necessary to complete  its  development  and launch,
management  intends  to incur  these  expenses  in a  controlled  manner to help
achieve the Company's  ultimate goal of profitability.  In addition,  editorial,
production and distribution  salaries have increased  related to the addition of
personnel.  Staffing  levels have been  increased to aid growth in the Company's
current publications as well as to support the October 1996 launch of Ticker.

     Promotion and selling  expenses  increased  46%, to $5,643,447 for the year
ended 1996 from $3,862,166 in 1995.  Advertising  salaries and commissions  have
increased 172% as a result of higher  revenues and new sales  personnel added in
1996 in an attempt  to further  increase  advertising  revenues,  and to develop
advertising for Ticker. Additionally, there have been corresponding increases in
sales related travel, promotion, research and sales aids.

     General and  administrative  expenses  increased 26%, to $3,885,348 for the
year ended 1996 as compared to $3,092,185 in 1995. The Company  relocated to new
offices  within New York City in January  1996,  resulting in an increase in its
rent expense totaling $306,290.  Secondly,  general and administrative salaries,
payroll taxes, employee benefits, temporary agency and recruiting fees increased
$205,027  for the year  ended  December  31,  1996 as  compared  to 1995.  These
increases  related to the addition of personnel to support the Company's growth,
as well as increases in  compensation.  Also,  as a result of hiring  additional
personnel,  postage, office supplies and related office expenses have increased.
Finally, public relations, legal, accounting and other professional service fees
have also increased for the year ended December 31, 1996 as compared to 1995.

     Depreciation and amortization  expense  increased 114%, to $198,959 in 1996
from  $93,150  in  1995.  The  increase  in 1996 is  primarily  attributable  to
amortization  of leasehold  improvements  incurred to prepare the  Company's new
offices  for  occupancy  and  depreciation  of  office  furniture  and  computer
equipment purchased for additional personnel.

     Interest and other income  decreased to $177,238 in 1996 from $1,059,525 in
1995.  This decrease is primarily due to a gain of $995,019  realized in 1995 on
the sale of the Company's interest in a marketable security.

     The Company  reported a net loss in 1996 of  $3,189,452  as compared to net
income of  $2,892,808  in 1995. No income taxes were provided in 1996 due to the
net loss. Due to the availability of net operating loss carryforwards no tax was
provided on the 1995 earnings. The loss per common and equivalent share for 1996
was $.51 as compared to earnings of $.49 (fully diluted) in 1995.
                                       11
<PAGE>
Liquidity and Capital Resources

     As of December 31, 1996, the Company had working  capital of $1,767,811 and
cash and cash  equivalents  totaling  $1,544,451.  This represents a decrease in
working  capital of $3,697,381  and a decrease in cash and cash  equivalents  of
$4,732,536  since  December 31, 1995.  In February  1996,  the Company  redeemed
$1,200,000  from its investment in an affiliate.  In the second quarter of 1996,
however, the Company repurchased,  retired and canceled 250,000 shares of Common
Stock,  at a total  cost of  $2,453,346.  Additionally,  the  Company  purchased
property and equipment at a total cost of $513,619 during 1996.

     As of December 31, 1996, the total value of the Company's investment in the
domestic private  investment fund was $4,947,500.  This investment is available,
subject to market fluctuations and liquidity, to provide working capital to fund
the  Company's  operations.  No  assurance  can  be  given  that  the  Company's
investment will increase in value, and it may decline in value.

     The Company will incur ongoing  expenses in the  development  of its online
services,  which are  expected to be funded by the  Company's  working  capital.
Nevertheless,   the  Company  believes  that  its  cash,   working  capital  and
investments  will be sufficient to fund its operations and capital  requirements
for the foreseeable future.

     As a result  of the  current  levels  of  expenses,  the  operating  losses
incurred by the publishing  operations,  and the  fluctuations in performance of
the private investment funds, the Company  anticipates that it will incur losses
in its quarterly results in the near-term.




                                       12



<PAGE>
ITEM 7.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA




                INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

                                                                           Page
                                                                           ----

Independent Auditors' Reports                                             14-16

Consolidated Balance Sheet as of December 31, 1996                        17

Consolidated Statements of Operations for the Years Ended December 31,
         1996 and 1995                                                    18

Consolidated Statements of Stockholders' Equity for the Years
         Ended December 31, 1996 and 1995                                 19

Consolidated Statements of Cash Flows for the Years Ended December 31,
         1996 and 1995                                                    20

Notes to Consolidated Financial Statements                                21-29





                                       13


<PAGE>



INDEPENDENT AUDITORS' REPORT



To the Board of Directors and Stockholders of
Individual Investor Group, Inc.

We have  audited  the  accompanying  consolidated  balance  sheet of  Individual
Investor Group,  Inc. and subsidiaries  (the "Company") as of December 31, 1996,
and the related consolidated statements of operations, stockholders' equity, and
cash flows for each of the two years in the period then ended.  These  financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is to express an opinion on these financial  statements based on
our  audits.  We did not  audit  the  1995  and  1996  financial  statements  of
WisdomTree  Associates,  L.P. (the  "Partnership"),  the Company's investment in
which is accounted  for by use of the equity  method.  The  Company's  equity of
$4,947,500 in the Partnership's net assets at December 31, 1996, and its special
profit  allocation of $75,108 and  $4,235,624 and equity in net (loss) income of
the  Partnership  of ($430,337)  and $1,302,225 for the years ended December 31,
1996  and  1995,   respectively  are  included  in  the  accompanying  financial
statements.  The financial  statements of the Partnership  were audited by other
auditors whose reports have been furnished to us, and our opinion, insofar as it
relates to the amounts  included  for the  Partnership,  is based  solely on the
reports of such other auditors.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We  believe  that our audits and the  reports  of the other  auditors  provide a
reasonable basis for our opinion.

In our opinion, based on our audits and the reports of the other auditors,  such
consolidated  financial statements present fairly, in all material respects, the
financial  position of Individual  Investor Group,  Inc. and  subsidiaries as of
December 31, 1996, and the results of their  operations and their cash flows for
each of the two years in the period  then  ended in  conformity  with  generally
accepted accounting principles.



/s/ Deloitte & Touche LLP
- -------------------------
DELOITTE & TOUCHE LLP

New York, New York
March 18, 1997



                                       14
<PAGE>




                         Report of Independent Auditors

The Partners of 
  WisdomTree Associates, L.P.

We have audited the  statement of financial  condition,  including the condensed
schedule of investments,  of WisdomTree Associates, L.P. (a Limited Partnership)
(the  "Partnership"),  as of December  31, 1996 and the  related  statements  of
operations,  changes in partners' capital and cash flows for the year then ended
(not  presented   separately  herein).   These  financial   statements  are  the
responsibility of the Partnership's management. Our responsibility is to express
an opinion on these financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the financial position of WisdomTree Associates,  L.P. at
December 31, 1996 and the results of its  operations  and its cash flows for the
year then ended in conformity with generally accepted accounting principles.


                                                 /s/ Ernst & Young LLP
                                       

New York, New York
March 7, 1997



                                       15


<PAGE>





                         Report of Independent Auditors

The Partners of 
  WisdomTree Associates, L.P.

We have audited the  statement of financial  condition,  including the condensed
schedule of investments,  of WisdomTree Associates, L.P.(a Limited Partnership),
as  of   December  31,  1995 and the related  statements  of income,  changes in
partners'  capital  and  cash  flows  for the year  then  ended  (not  presented
separately  herein).  These financial  statements are the  responsibility of the
Partnership's  management.  Our responsibility is to express an opinion on these
financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the financial position of WisdomTree Associates,  L.P. at
December 31, 1995 and the results of its  operations and cash flows for the year
then ended in conformity with generally accepted accounting principles.


                                                 /s/ Ernst & Young LLP
                                                 

New York, New York
March 6, 1996



                                       16




<PAGE>
                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEET

                                December 31, 1996
<TABLE>
<CAPTION>
                     ASSETS
<S>                                                                <C>
Current assets:
    Cash and cash equivalents                                       $1,544,451
    Accounts receivable (net of allowances of $561,594)              2,581,272
    Prepaid expenses and other current assets                          379,979

                                                                ---------------
                     Total current assets                            4,505,702

Deferred subscription expense                                          957,414
Investment in affiliate (note 3)                                     4,947,500
Property and equipment - net (note 4)                                  714,452
Other assets                                                           178,667
                                                                 
                                                                ---------------
                     Total assets                                  $11,303,735
                                                                ===============


                     LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
    Accounts payable                                                $2,067,295
    Accrued expenses (note 5)                                          670,596

                                                                ---------------
                     Total current liabilities                       2,737,891

Deferred subscription revenue                                        3,328,737

                                                                ---------------
                     Total liabilities                               6,066,628
                                                                ---------------

Commitments and contingencies (note 6)

Stockholders' equity (notes 2, 8 and 9):
    Preferred stock, $.01 par value, authorized 2,000,000 shares         --
    Common stock, $.01 par value; authorized
       10,000,000 shares; issued and outstanding 6,142,119              61,421
    Additional paid-in capital                                      13,523,643
    Deficit                                                         (8,370,390)
    Unrealized gain on marketable securities                            22,433

                                                                ---------------
                     Total stockholders' equity                      5,237,107
                                                                ---------------

                                                                ---------------
                     Total liabilities and stockholders' equity    $11,303,735
                                                                ===============

</TABLE>

See Notes to Consolidated Financial Statements

                                       17


<PAGE>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS


<TABLE>
<CAPTION>
                                                      Year Ended December 31,
                                                    ---------------------------
                                                       1996             1995
                                                    ------------    -----------
<S>                                                  <C>            <C>
Revenues:

  Circulation                                        $5,611,099     $3,874,987
  Advertising                                         5,488,157      2,440,462
  Investment management services (note 3)               937,406      4,467,142
  Equity in net (loss) income of affiliate (note 3)    (430,337)     1,302,225
  List rental and other                               1,437,786      1,170,041

                                                    ------------    -----------
  Total revenues                                     13,044,111     13,254,857
                                                    ------------    -----------

Operating expenses:

  Editorial, production and distribution              6,683,047      4,374,073
  Promotion and selling                               5,643,447      3,862,166
  General and administrative                          3,885,348      3,092,185
  Depreciation and amortization                         198,959         93,150

                                                    ------------    -----------
  Total operating expenses                           16,410,801     11,421,574
                                                    ------------    -----------


                                                    ------------    -----------
Operating (loss) income                              (3,366,690)     1,833,283
                                                    ------------    -----------

Interest and other income                               177,238         64,506
Gain on sale of marketable security                        --          995,019

                                                    ------------    -----------
Net (loss) income before income taxes                (3,189,452)     2,892,808

Income taxes (note 7)                                      --             --

                                                    -------------   -----------
Net (loss) income                                   ($3,189,452)    $2,892,808
                                                    =============   ===========

Dividends paid                                             --             --

(Loss) earnings per common and equivalent share:
  Primary                                                ($0.51)         $0.51
                                                    -------------   -----------
  Fully diluted                                          ($0.51)         $0.49
                                                    -------------   -----------

Weighted average number of common and equivalent
 shares outstanding during the year:
  Primary                                             6,198,260      6,076,682
                                                    -------------   -----------
  Fully diluted                                       6,198,260      6,872,167
                                                    -------------   -----------


See Notes to Consolidated Financial Statements


                                       18
</TABLE>


<PAGE>


<TABLE>
<CAPTION>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 Consolidated Statements of Stockholders' Equity
                               (Notes 2, 8 and 9)


                                                Common Stock      Additional                                  Unrealized
                                          ----------------------                                              Gain (loss)
                                            Shares        Par      Paid-in                   Treasury Stock        on
                                                                                            ---------------    Marketable
                                            Issued       Value     Capital      Deficit      Shares  Amount    Securities    Total
                                           ----------------------------------------------------------------------------------------
<S>                                         <C>         <C>      <C>          <C>            <C>       <C>    <C>       <C>
Balance, January 1, 1995                    4,697,394   $46,975   $9,737,633   ($8,073,746)   31,822   --     ($36,209)  1,674,653

Exercise of warrants and options - net      1,637,787    16,378    5,848,682       --           --     --         --     5,865,060

Marketable security sold                       --          --          --          --           --     --       36,209      36,209

Net income                                     --          --          --       2,892,808       --     --         --     2,892,808

                                           ----------------------------------------------------------------------------------------
Balance, December  31, 1995                 6,335,181    63,353   15,586,315   (5,180,938)    31,822   --         --    10,468,730
 
Exercise of options - net                      88,760       887     388,174        --           --     --         --       389,061
 
Repurchase and retirement of common stock    (250,000)   (2,500)  (2,450,846)      --           --     --         --    (2,453,346)

Retirement of treasury stock                  (31,822)     (319)       --          --        (31,822)  --         --          (319)

Net unrealized gain on marketable securities    --         --          --          --           --     --       22,433      22,433

Net loss                                        --         --          --      (3,189,452)      --     --         --    (3,189,452)

                                           ----------------------------------------------------------------------------------------
                                                                                           
Balance, December 31, 1996                  6,142,119   $61,421  $13,523,643  ($8,370,390)      --     --      $22,433  $5,237,107
                                           ========================================================================================


</TABLE>


See Notes to Consolidated Financial Statements


                                       19


<PAGE>

<TABLE>
<CAPTION>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS



                                                                  Year Ended December 31,
                                                           ---------------------------------------
                                                                  1996                 1995
                                                           ------------------     ----------------
<S>                                                            <C>                   <C>
Cash flows from operating activities:
 Net (loss) income                                             ($3,189,452)           $2,892,808
 Adjustments to reconcile net (loss) income to
  net cash (used in) provided by operating activities:
   Depreciation and amortization                                   198,959                93,150
   Writeoff of leasehold costs relating to office move                --                  88,530
   Gain on sale of marketable security                                --                (995,019)
   Changes in operating assets and liabilities:
    Decrease (increase) in:
     Accounts receivable                                        (1,091,637)            (652,206)
     Prepaid expenses and other current assets                    (135,840)             (50,783)
     Deferred subscription expense                                 339,192             (668,880)
    Increase (decrease) in:
     Accounts payable and accrued expenses                         214,436            1,240,700
     Deferred subscription revenue                                 (45,519)           1,676,733

                                                           -----------------      ----------------
    Net cash (used in) provided by operating activities         (3,709,861)           3,625,033
                                                           -----------------      ----------------


Cash flows from investing activities:
 Purchase of property and equipment                               (513,619)            (247,112)
 Proceeds from sale of marketable security                           --               1,393,178
 Decrease (increase) in investment in affiliate                  1,555,229           (5,965,849)
 Increase in other assets                                            --                 (70,820)

                                                           ------------------     ----------------
    Net cash provided by (used in) investing activities          1,041,610           (4,890,603)
                                                           ------------------     ----------------


Cash flows from financing activities:
 Proceeds from exercise of warrants and options-net                389,061            5,865,060
 Repurchase of Common Stock (note 9)                            (2,453,346)               --

                                                           ------------------     ----------------
    Net cash (used in) provided by financing activities         (2,064,285)           5,865,060
                                                           ------------------     ----------------


Net (decrease) increase in cash and cash equivalents           (4,732,536)           4,599,490

Cash and cash equivalents, beginning of year                    6,276,987            1,677,497

                                                           ==================     ================
Cash and cash equivalents, end of year                         $1,544,451           $6,276,987
                                                           ==================     ================




</TABLE>


See Notes to Consolidated Financial Statements


                                       20

<PAGE>
                                                       
                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.   SUMMARY OF ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES

     Individual  Investor  Group,  Inc. and  subsidiaries  (the  "Company") is a
leading  financial  information  services  company  that  publishes  and markets
Individual  Investor,  a personal  finance and investment  magazine,  Ticker,  a
magazine  for  investment  professionals,   and  Individual  Investor's  Special
Situations Report, a financial investment newsletter. The Company contracts with
unaffiliated suppliers for paper, printing,  binding,  subscription fulfillment,
newsstand  distribution and list management.  In addition,  the Company provides
investment  management services to two private investment funds (one of which is
an offshore fund for non-US residents that commenced operations in January 1996)
and is a portfolio  consultant to a sponsor of unit investment  trusts available
to all investors.

     Principles of Consolidation - The consolidated financial statements include
the accounts of Individual Investor Group, Inc. and its subsidiaries: Individual
Investor Holdings,  Inc.,  Advanced Marketing  Ventures,  Inc. (whose operations
ceased at the end of 1995),  WisdomTree  Capital  Management,  Inc.,  WisdomTree
Administration,  Inc.,  WisdomTree  Capital  Advisors,  LLC, and I.I.  Strategic
Consultants,  Inc.  Investment in affiliate  (note 3) is accounted for under the
equity  method  since  the  Company  exercises  significant  influence  over the
operating and financial affairs of the affiliate. The Company's share of the net
(loss) income  from  affiliate  is included in the  consolidated  statements  of
operations  caption "equity in net (loss) income of affiliate".  All significant
intercompany transactions and balances have been eliminated in consolidation.

     Revenue  Recognition - Circulation and advertising  revenues are recognized
and  net  of  agency  commissions,   estimated  returns  and  allowances,   when
publications  are  issued.   Deferred   subscription   revenue,  net  of  agency
commissions,  is recorded  when  subscription  orders are  received.  Investment
management  services  income is  recognized  as earned.  List  rental  income is
recognized, net of commission, when a list is ordered and invoiced.

     Deferred   Subscription  Expense  -  The  Company  defers  direct  response
advertising costs incurred to elicit subscription sales from customers who could
be shown to have responded  specifically to the advertising and that resulted in
probable future economic benefits.  Such deferred costs, which consist primarily
of television and direct mail campaign  costs,  are amortized over the estimated
period of future benefit.

     Property  and  Equipment - Property  and  equipment  are  recorded at cost.
Depreciation of property and equipment is calculated on the straight-line method
over the estimated useful lives of the respective assets,  ranging from three to
seven years.  Leasehold improvements are amortized over the lesser of the useful
life of the asset or the term of the lease.

     Income Taxes - Deferred  taxes are provided on a liability  method  whereby
deferred tax assets are  recognized for deductible  temporary  differences,  and
operating loss  carryforwards  and deferred tax  liabilities  are recognized for
taxable temporary differences. Temporary differences are the differences between
the reported amounts of assets and liabilities and their tax bases. Deferred tax
assets are reduced by a valuation  allowance when, in the opinion of management,
it is more likely than not that some  portion or all of the  deferred tax assets
may not be realized.  Deferred tax assets and  liabilities  are adjusted for the
effects of changes in tax laws and rates on the date of enactment.
                                       21
  
<PAGE>
     Financial  Instruments - For financial instruments including cash, accounts
receivable and payable and accruals, the carrying amount approximated fair value
because of their  short  maturity.  As of  December  31,  1996 cash  equivalents
consist of investments in a government fund that invests in securities issued or
guaranteed by the US Government,  its agencies or instrumentalities,  which have
average maturities of 30 days.

     (Loss) Earnings Per Common and Equivalent Share - The loss per common share
for 1996 is  computed  based on the  weighted  average  number of common  shares
outstanding.  The exercise of stock options and warrants were not assumed in the
computation   of  loss  per  common  share,   as  the  effect  would  have  been
antidilutive.

     Earnings per common and equivalent  share for 1995 was computed by dividing
net  income,  as  adjusted,  by the  weighted  average  number of common  shares
outstanding  during 1995 and the assumed  exercise of dilutive stock options and
warrants,  less the number of treasury  shares  assumed to be purchased from the
assumed  proceeds using the average market price of the Company's  common stock.
The calculation of fully diluted earnings per share utilized the market price of
the  Company's  common  stock on December  31, 1995 to  determine  the effect of
dilutive options and warrants.

     Impairment of Long  Lived-Assets  - In March 1995 the Financial  Accounting
Standards  Board ("FASB")  issued  Statement of Financial  Accounting  Standards
("SFAS") No. 121,  "Accounting  for the Impairment of Long-Lived  Assets and for
Long-Lived  Assets to be Disposed Of." This statement was adopted by the Company
in 1996. Since adoption, no impairment losses have been recognized.

     Stock-Based  Compensation  - In October  1995 the FASB issued SFAS No. 123,
"Accounting for Stock-Based  Compensation."  This statement defines a fair value
method  of  accounting  for the  issuance  of stock  options  and  other  equity
instruments.  Pursuant  to SFAS  No.  123,  companies  are  encouraged,  but not
required,  to adopt the fair value method of accounting for employee stock-based
transactions.  The Company  has  determined  that it will  continue to apply the
measurement and recognition provisions of Accounting Principal Board Opinion No.
25 and related  interpretations  in  accounting  for issuance of employee  stock
options. The 1996 impact of adopting this statement for non-employee stock-based
transactions  has  not  had a  material  impact  on  the  Company's  results  of
operations or financial position.

     Use of Estimates - The  preparation  of financial  statements in conformity
with  generally  accepted  accounting  principles  requires  management  to make
estimates  and  assumptions   that  affect  the  reported   amounts  of  assets,
liabilities,  revenues  and  expenses  reported  in  the  financial  statements.
Significant  accounting  estimates used include  estimates for sales returns and
allowances,  segment  information  and proforma  disclosures  regarding the fair
value of stock  options  granted in 1995 and 1996.  Actual  results could differ
from those estimates.

     Reclassifications - Equity in net loss of affiliate for the year ended 1996
has been  recorded in operating  revenues to reflect such earnings and losses as
part of the Company's core operations. The equity in income of affiliate for the
year  ended  1995 has been  reclassified  to  conform  with the  current  period
presentation.
                                       22

<PAGE>

2.   GAIN ON SALE OF MARKETABLE SECURITY

     A  marketable  equity  security  acquired  during 1994 was  categorized  as
available for sale pursuant to SFAS No. 115, "Accounting for Certain Instruments
in Debt and Equity Securities." As a result, the unrealized loss at December 31,
1994 of $36,209 was included as a component of stockholders' equity. In 1995 the
security  was  sold,   resulting  in  a  reversal  of  the  unrealized  loss  in
stockholders' equity, and the recognition of a gain of $995,019.

3.   INVESTMENT MANAGEMENT SERVICES

     The  Company,  through  a  wholly-owned   subsidiary,   WisdomTree  Capital
Management,  Inc.  ("WTCM"),  serves as General  Partner of (and  investor in) a
private investment fund for accredited investors, whereby it provides investment
management  services and makes  investment  decisions for the fund. The value of
the Company's  investment in the fund decreased from  $6,502,729 at December 31,
1995 to $4,947,500 at December 31, 1996. This decrease  resulted from net losses
on the  Company's  investment in the fund and from a withdrawal of $1,200,000 by
the Company in February 1996.

     The fund's  investments  are valued at market at each reporting  date, with
unrealized  gains and losses  reported in net (loss) income.  Accordingly,  the
Company's  investment in the fund (and equity in net (loss) income of affiliate)
is subject to fluctuations in value due to fund performance and prevailing stock
market conditions.  In 1996 the Company recorded equity in net loss of affiliate
of  $430,337  and  in  1995  recorded  equity  in net  income  of  affiliate  of
$1,302,225. Selected financial information for the fund at December 31, 1996 and
1995 and for the years then ended is as follows:

                                          1996                  1995
                                          ----                  ----
         Assets   (at fair value)      $72,169,447           $69,252,131
         Liabilities                    13,131,639            27,045,219
         Partners' capital              59,037,808            42,206,912

         Net (loss) income             ($3,562,507)          $22,480,346

     The Company, through WTCM and another wholly-owned  subsidiary,  WisdomTree
Administration,  Inc., provides  investment  management services to the domestic
fund  referred  to  above,  and  to an  offshore  private  investment  fund  for
accredited  investors,  which commenced  operations in January 1996. The Company
has no  investment  in the offshore  fund.  The Company is entitled to receive a
management  fee equal to 1/4 of 1% of the net asset value of the domestic  fund,
calculated  as of the last business day of each  quarter,  and a management  fee
equal to 1/8 of 1% of the net  asset  value  of the  offshore  fund,  calculated
monthly.  Total  management  fees for the year ended  December 31, 1996 and 1995
totaled $668,001 and $231,518, respectively.

     WTCM is also entitled to receive a special  allocation  equal to 20% of the
excess of the net income,  if any,  allocated to each  investor  (not  including
income earned on its own  investment) in the funds for the fiscal year, over any
loss  carryforwards  with respect to the investor.  The special  allocations are
calculated  at year end,  which is December  31st for the domestic fund and June
30th for the  offshore  fund.  The  special  allocations  for 1996 and 1995 were
                                       23
<PAGE>
$225,405 and  $4,235,624,  respectively.  Such  amounts  have been  reflected as
investment  management  services  revenues and are included in the investment in
affiliate balance at December 31, 1996 in the accompanying balance sheet.

     Total  equity under  management  by the Company as of December 31, 1996 and
1995 for both the domestic and offshore funds totaled  approximately $66 million
and $42 million, respectively.

4.   PROPERTY AND EQUIPMENT
          
           Leasehold improvements                                    $164,119
           Furniture and fixtures                                     192,074
           Equipment                                                  677,111
                                                                      -------
                                                                    1,033,304
           Less: accumulated depreciation and amortization            318,852
                                                                      -------
                                                                     $714,452
                                                                     ========

5.   ACCRUED EXPENSES

           Accrued commissions                                       $318,748
           Other                                                      351,848
                                                                     --------
                                                                     $670,596
                                                                     ========

6.   COMMITMENTS AND CONTINGENCIES

     Lease  Agreements - The Company  leases office space in New York City under
an operating  lease which expires March 30, 1999. The Company also subleases its
former  office  space in New York City under an  operating  lease which  expires
March 1, 2005.  Rent expense for the years ended  December 31, 1996 and 1995 was
$544,915  and  $276,093,  respectively.  The leases  and  sublease  provide  for
escalation of lease payments as well as real estate tax increases.

     Future minimum lease payments and related sublease rentals  receivable with
respect to non-cancelable operating leases are as follows:

                                  Future
                                  Minimum
                                   Rental            Rents Receivable
            Year                  Payments            Under Sublease
            ----                  --------            --------------
            1997                   681,030                   155,000
            1998                   738,454                   160,000
            1999                   332,084                   165,000
            2000                   188,208                   177,500
            2001                   192,708                   190,000
            Thereafter             669,617                   621,667
                                   -------                   -------
            Total               $2,802,101                $1,469,167
                                ==========                ==========

     Employment  Agreements  - The Company  has  employment  agreements  with an
officer and an  employee,  the terms of which  expire at various  dates  through
March 15, 1998.  Such  agreements  provide for minimum salary  levels,  adjusted
                                       24
<PAGE>
annually as determined by the Board of Directors.  These agreements  provide for
an aggregate commitment for future salaries of approximately $358,000.

     Profit  Sharing Plan - The Company has a profit  sharing plan (the "Plan"),
subject to Section  401(k) of the  Internal  Revenue  Code.  All  employees  who
complete at least three  months of service and have  attained  the age of 21 are
eligible to participate. The Company can make discretionary contributions to the
Plan,  however,  the Company did not make any  contributions  to the Plan during
1996 or 1995.

7.   INCOME TAXES

     The  Company has  available  net  operating  loss  carryforwards  ("NOL's")
totaling  approximately  $9,500,000  for income tax purposes and  $8,400,000 for
financial  reporting  purposes,   which  expire  in  the  years  2003  to  2011.
Utilization  of the NOL's arising  prior to 1992,  in the amount of  $2,100,000,
will be subject to certain annual limitations. These limitations are pursuant to
Internal  Revenue Code Section 382,  which affects the amount and timing of when
the NOL's can be offset against taxable income.

     The tax  effects of  temporary  differences  that give rise to  significant
portions of the  deferred  tax assets and  liabilities  at December 31, 1996 and
1995 are presented below:
<TABLE>
<CAPTION>
                                                1996                   1995
                                                ----                   ----
     <S>                                     <C>                   <C>
     Deferred tax assets:
        Net operating loss carryforwards     $4,470,000            $4,008,000
        Other                                   171,000               121,000
                                            ------------           -----------
        Total                                 4,641,000             4,129,000
     Deferred tax liabilities:
        Book in excess of tax basis
           of investment in affiliate        (1,598,000)           (2,585,000)
                                            -----------            -----------
                                              3,043,000             1,544,000
     Less: valuation allowance                3,043,000             1,544,000
                                              ---------             ----------
     Net deferred tax asset                  $   --                $   --
                                            ============          ============
</TABLE>                                         

     The  provision  for income taxes for the years ended  December 31, 1996 and
1995 is  different  than the  amount  computed  using the  applicable  statutory
Federal income tax rate with the difference summarized below:
<TABLE>
<CAPTION>
                                                        1996           1995
                                                        -----          ----
     <S>                                              <C>           <C>
     Hypothetical income tax provision (benefit)
        at the US Federal statutory rate              ($1,116,300)  $1,012,500
     State and local income taxes provision (benefit),
        less US Federal income tax benefit               (382,700)     347,100
     Generation (utilization) of net operating
         loss carryforwards                              1,499,000  (1,359,600)
                                                       -----------  -----------
                                                       $     --     $    --
                                                      ============  ===========
                                       25
</TABLE>
<PAGE>
8.   STOCK OPTIONS

     The Company has three Stock Option Plans - 1991,  1993 and 1996.  Also,  in
November 1996, the Board of Directors adopted,  subject to shareholder approval,
the 1996  Management  Incentive  Plan under  which  500,000  stock  options  are
available for future grants.  Under these plans, the Company can issue a maximum
of  2,200,000  stock  options and other stock based  awards,  most of which vest
ratably over a three to five-year  period  commencing  one year from the date of
grant.  The options are exercisable for a period of up to 10 years from the date
of grant at an exercise  price  which is not less than the fair market  value at
the date of grant.
<TABLE>
<CAPTION>
                                            1996                 1995
                                            ----                 ----
                                               Weighted               Weighted
                                                Average                Average
                                               Exercise               Exercise
                                   Options      Price      Options      Price
                                   -------      -----     --------      -----
<C>                             <S>             <C>        <C>          <C>            
Options Outstanding at January 1   634,700      $4.36      317,500      $3.61
Granted                            642,100      $7.49      325,000      $5.11
Exercised                          (44,260)     $4.28       (1,800)     $3.00
Canceled                           (97,939)     $5.17       (6,000)     $4.07
                                  ---------               --------
Balance, December 31              1,134,601     $6.06      634,700      $4.36
                                  ---------               --------

Range of exercise prices
December 31                     $3.00-$11.88
Options available for
grant at December 31              1,015,839                 60,000
                                  ---------                 ------
Total common shares reserved
for future issuances              2,150,440                694,700
                                  ---------                -------
Options exercisable at December 31  316,808     $3.87      234,083      $3.33
                                    -------                -------
</TABLE>
     In addition,  the Company had options outstanding that were granted outside
of the  aforementioned  plans.  All options were granted at fair market value at
the date of grant and expire at various dates through December 18, 2006.
<TABLE>
<CAPTION>
                                            1996                 1995
                                            ----                 ----
                                               Weighted               Weighted
                                                Average                Average
                                              Excersice               Exercise
                                   Options      Price     Options       Price
                                   -------      -----     -------       -----
<S>                              <C>            <C>      <C>            <C>
Options Outstanding atJanuary 1   1,730,663     $5.23    1,282,756      $5.13
Granted                             130,000     $5.63      450,000      $5.47
Exercised                           (44,500)    $4.29       (2,093)     $0.24
Canceled                            (40,000)    $4.44        --
                                  ----------             ---------
Balance, December 31              1,776,163     $5.30    1,730,663      $5.23
                                  ----------             ---------
Range of exercise prices
at December 31                   $0.41-$7.50
Options exercisable at
December 31                         835,080     $4.61      344,756      $4.43
                                    -------                -------


                                       26
</TABLE>
<PAGE>

<TABLE>
<CAPTION>

     The following table summarizes  information about stock options outstanding
at December 31, 1996:


                             Options Outstanding                           Options Exercisable
                 -------------------------------------------------   ------------------------------
                   Number      Weighted-Average                        Number
    Range of     Outstanding       Remaining      Weighted-Average   Exercisable   Weighted-Average
Exercise Prices  at 12/31/96   Contractual Life    Exercise Price    at 12/31/96    Exercise Price
- ---------------  -----------   ----------------   ----------------   -----------   ----------------
   <S>             <C>               <C>                <C>          <C>                 <C>
    $0.41-3.00       223,663          5 years           $ 2.41          223,663          $ 2.41
    $3.75-6.00     1,818,501          8.5               $ 5.13          920,225          $ 4.87
    $6.06-9.00       821,600          9.5               $ 7.20            8,000          $ 6.50
   $9.13-11.88        47,000         10                 $10.72               --              --
                   ---------                                          ---------        
   $0.41-11.88     2,910,764                            $ 5.60        1,151,888          $ 4.41
                   =========                                          =========
</TABLE>

     Pro forma  information  regarding  net  income  and  earnings  per share is
required  by SFAS  No.  123,  and has  been  determined  as if the  Company  had
accounted  for its employee  stock  options  granted under the fair value method
SFAS No.  123.  The fair value for these  options was  estimated  at the date of
grant  using  the   Black-Scholes   option  pricing  model  with  the  following
weighted-average assumptions for 1996 and 1995, respectively: risk-free interest
rates of 6.3%;  volatility factors of the expected market price of the Company's
Common Stock of 51%;  weighted-average  fair value of options  granted $3.89 and
$2.66, and a weighted-average expected life of the options of 5 years.

     For  purposes of pro forma  disclosures,  the  estimated  fair value of the
options is amortized to expense over the options' vesting period.  The Company's
pro forma  information  follows:
<TABLE>
<CAPTION>
                                         1996                      1995
                                         ----                      ----
                             As Reported     Proforma   As Reported    Proforma
                             -----------     --------   -----------    --------
<S>                          <C>           <C>           <C>         <C>
Net (loss) income            $(3,189,452)  $(4,053,894)  $2,892,808  $2,479,866
(Loss) earnings per common
and equivalent share:
Primary                           $(0.51)       $(0.65)       $0.51       $0.45
Fully Diluted                     $(0.51)       $(0.65)       $0.49       $0.44
</TABLE>
     The effects of applying  SFAS No. 123 in this proforma  disclosure  are not
indicative  of future  amounts.  SFAS No.  123 does not apply to awards  granted
prior to 1995. Additional awards in future years are anticipated.



                                       27
<PAGE>

9.   STOCKHOLDERS' EQUITY

     Repurchase  of Common  Stock - The Company  repurchased  250,000  shares of
Common Stock on the open market,  at a total cost of  $2,453,346,  in the second
quarter of 1996.  The Company has retired and  canceled  these shares and 31,822
shares  of  Common  Stock  previously  held  as  treasury  shares.  The  cost of
repurchased  shares in excess of the par  value of the  Common  Stock  ($.01 per
share) has been charged to additional paid-in capital.

     Class A and B Warrants - In  December  1991,  the  Company  consummated  an
initial public offering of 465,750 units and sold an additional 111,111 units to
a company  controlled by a related party.  Each unit consisted of the following:
three shares of the Company's Common Stock, two Class A Warrants,  each of which
entitles  the holder to purchase  one share of Common  Stock at $3.50 per share,
and one Class B Warrant,  which  entitles  the holder to  purchase  one share of
Common Stock at $4.00 per share.  Both the Class A Warrants and Class B Warrants
became  exercisable  on December 4, 1992 and those not yet exercised  expired on
December 4, 1995.
                                      
The following is a summary of the warrants:


                                                        1995
                                                        ----
                                          Class A                Class B
                                          Warrants               Warrants
                                          --------               --------
     Balance, January 1                  1,081,324                552,262
     Issued                                  6,256                  3,128
     Exercised                          (1,081,490)              (543,020)
     Expired                                (6,090)               (12,370)
                                        -----------              ---------
     Balance, December 31                    --                      --
                                        ===========              ========= 

10.  SEGMENT INFORMATION

     The  Company  operates  principally  in  two  areas:  business  information
publishing and investment management services. Publishing operations involve the
monthly  publication  of  Individual  Investor  magazine,  Ticker  magazine  and
Individual  Investor's  Special  Situations  Report  newsletter.  Revenues  from
magazine  publishing are derived from advertising,  circulation and list rental.
Revenues  from  the  newsletter  are  primarily  from  circulation.   Investment
management  services  revenues are derived from management of a private domestic
investment fund and an offshore  investment fund whereby the Company  receives a
management  fee and a special  profit  allocation  (note 3).  The  Company  also
derives investment  management revenues from consulting services provided to the
sponsor  of three  unit  investment  trusts.  Equity  in  net  (loss) income  of
affiliate is recorded in operating  revenues to reflect such earnings and losses
as part of the Company's  core  operations  and  accordingly  is included in the
investment management segment information.


                                     28

<PAGE>

     Operating  (loss)  income  represents  the  difference   between  operating
revenues  less  operating  expenses,  including  corporate  expenses,  which are
allocated to  operations  of the  segments.  For purposes of this  presentation,
operating expenses were allocated to segments based on management's estimates of
usage determined by personnel costs and activities.

     Identifiable  assets by  segment  are those  assets  used in the  Company's
operations in each business segment.  Corporate assets are considered to be cash
and cash equivalents.

                                          1996                  1995
                                          ----                  ----
Revenues:
  Publishing                            $12,537,042            $7,485,490
  Investment Management                     507,069             5,769,367
                                            -------             ---------
                                        $13,044,111           $13,254,857
                                        ===========           ===========
Operating (loss) income:
  Publishing                           ($2,865,507)          ($2,586,878)
  Investment Management                   (501,183)             4,420,161
                                          ---------             ---------
                                       ($3,366,690)            $1,833,283
                                       ============            ==========
Identifiable assets:
  Publishing                             $4,443,920            $3,442,360
  Investment Management                   5,315,364             6,647,094
  Corporate                               1,544,451             6,276,987
                                          ---------             ---------
                                        $11,303,735           $16,366,441
                                        ===========           ===========
                                       
11.  FOURTH QUARTER TRANSACTIONS

     In the fourth  quarter of 1996 and 1995,  the Company  recorded  investment
management  service  revenues from the domestic fund of $75,108 and  $4,235,624,
respectively,  related to a special profit allocation of the net income from the
fund,  which is  calculated at year end (see note 3). Also, in 1996 and 1995 the
Company recorded bonuses of  approximately  $38,000 and $625,000,  respectively,
relating to the investment management service revenues,  and additional expenses
of  approximately  $175,000  relating  to the move to new  offices at the end of
1995.




                                       29

<PAGE>

ITEM 8.  DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE.
     None.
                                    PART III

ITEM 9.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     The information  required by this Item 9 as to directors is incorporated by
reference to the information  captioned  "Election of Directors" included in the
Company's   definitive  proxy  statement  in  connection  with  the  meeting  of
shareholders to be held on June 18, 1997.

ITEM 10. EXECUTIVE COMPENSATION

     The  information  required by this Item 10 is  incorporated by reference to
the  information  captioned  "Election  of  Directors - Executive  Compensation"
included in the Company's  definitive  proxy  statement in  connection  with the
meeting of shareholders to be held on June 18, 1997.

ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The  information  required by this Item 11 is  incorporated by reference to
the  information   captioned  "Voting  Securities"  included  in  the  Company's
definitive  proxy statement in connection with the meeting of shareholders to be
held on June 18, 1997.

ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The  information  required by this Item 12 is  incorporated by reference to
the  information  captioned  "Election  of  Directors  -  Related  Transactions"
included in the Company's  definitive  proxy  statement in  connection  with the
meeting of the shareholders to be held on June 18, 1997.


                                       30


<PAGE>
<TABLE>
<CAPTION>

ITEM 13. EXHIBITS AND REPORTS ON FORM 8-K


(a)   Exhibits
Exhibit                        Description                                         Method of Filing
- -------                        -----------                                         ----------------
No.
- ---
     <S>          <C>                                                 <C>
     3.1          Amended and Restated Certificate of Incorporation   Incorporated by reference to Exhibit 3.1 to the
                  of Registrant                                       Registrant's Registration Statement on Form S-18
                                                                      (File No. 33-43551-NY) (the "Form S-18")

     3.2          Bylaws of Registrant                                Incorporated by reference to Exhibit 3.2 to the
                                                                      Form S-18

     4.1          Specimen Certificate for Common  Stock of           Incorporated by reference to Exhibit 4.1 to the
                  Registrant                                          Form S-18

     10.1         Indemnification Agreement, dated August 19, 1991,   Incorporated by reference to Exhibit 10.1 to the
                  between Registrant and Scot A. Rosenblum            Form S-18

     10.2         Indemnification Agreement, dated August 19, 1991,   Incorporated by reference to Exhibit 10.2 to the
                  between Registrant and Bruce L. Sokoloff            Form S-18

     10.3         Indemnification Agreement, dated August 19, 1991,   Incorporated by reference to Exhibit 10.3 to the
                  between Registrant and Jonathan L. Steinberg        Form S-18

     10.4         Indemnification Agreement, dated August 19, 1991,   Incorporated by reference to Exhibit 10.4 to the
                  between Registrant and Jonathan M. Tisch            Form S-18

     10.5         Employment Agreement, dated August 20, 1991,        Incorporated by reference to Exhibit 10.7 to the
                  between Registrant and Jonathan L. Steinberg        Form S-18

     10.6         Stock Option Agreement, dated October 3, 1990,      Incorporated by reference to Exhibit 10.10 to
                  between Registrant and Scot A. Rosenblum            the Form S-18

     10.7         Form of Stock Option Agreement between Registrant   Incorporated by reference to Exhibit 10.11 to
                  and Scot A. Rosenblum                               the Form S-18

     10.8         Stockholder Agreement, dated January 1, 1989,       Incorporated by reference to Exhibit 10.12 to
                  between Registrant and Certain Holders of Common    the Form S-18
                  Stock of the Registrant, as amended

     10.9         Form of 1991 Stock Option Plan of Registrant        Incorporated by reference to Exhibit 10.13 to
                                                                      the Form S-18
</TABLE>
                                       31
<PAGE>
<TABLE>
<CAPTION>
     <S>          <C>                                                 <C>
     10.11        Stock Purchase Agreement, dated August 7, 1991,     Incorporated by reference to Exhibit 10.29 to
                  among Registrant, Jonathan M. Tisch, and Jonathan   the Form S-18
                  L. Steinberg

     10.12        Stock Option Agreement, dated October 31, 1988,     Incorporated by reference to Exhibit 10.30 to
                  between Registrant and Scot A. Rosenblum            the Form S-18

     10.13        Units Purchase Agreement between Registrant and     Incorporated by reference to Exhibit 10.32 to
                  Reliance Insurance Company                          the Form S-18

     10.21        Trademark License Agreement dated June 19, 1992     Incorporated by reference to Exhibit 10.25 to
                  between Registrant and the American Association     the Form 10-KSB for the year ended December 31,
                  of Individual Investors, Inc.                       1992 ("1992 Form 10-KSB")
   
     10.22        Office Lease, Dated January 10, 1994, between 333   Incorporated by reference to Exhibit 10.22 to
                  7th Ave. Realty Co. and the Registrant              the Form 10-KSB for the year ended December 31,
                                                                      1993 ("1993 Form 10-KSB")

     10.23        Stock purchase agreement, dated December 1, 1993,   Incorporated by reference to Exhibit 10.23 to
                  between Bernard Schwartz and the Registrant         the 1993 Form 10-KSB

     10.25        Office lease, dated December 21, 1993, between HV   Incorporated by reference to Exhibit 10.25 to
                  Rocklin Development, Inc. and the Registrant        the 1993 Form 10-KSB

     10.26        Consulting agreement, dated September 24, 1993,     Incorporated by reference to Exhibit 10.26 to
                  between Robert M. Cohen and Company and the         the 1993 Form 10-KSB
                  Registrant with form of Stock Option Agreement

     10.27        Stock Option Agreement, dated April 7, 1994,        Incorporated by reference to Exhibit 10.27 to
                  between Registrant and Jonathan L. Steinberg        the Form 10-QSB for the quarter ended June 30,
                                                                      1994 ("1994 Form 10-QSB")

     10.28        Employment Agreement, dated July 27, 1994,          Incorporated by reference to Exhibit 10.28 to
                  between Registrant and Robert H. Schmidt            the 1994 Form 10-QSB

     10.29        Stock Option Agreement, dated July 27, 1994,        Incorporated by reference to Exhibit 10.29 to
                  between Registrant and Robert H. Schmidt            the 1994 Form 10-QSB
</TABLE>
                                    32
<PAGE>
<TABLE>
<CAPTION>
     <S>          <C>                                                 <C>
     10.30        Indemnification Agreement, dated July 27, 1994,     Incorporated by reference to Exhibit 10.30 to
                  between Registrant and Robert H. Schmidt            the 1994 Form 10-QSB

     10.31        Stock Option Agreement, dated August 31, 1994,      Incorporated by reference to Exhibit 10.31 to
                  between Registrant and Scot A. Rosenblum            the 1994 Form 10-KSB

     10.32        Consulting Agreement, dated February 3, 1995,       Incorporated by reference to Exhibit 10.32 to
                  between Robert M. Cohen and Company and the         the 1994 Form 10-KSB
                  Registrant with form of stock option agreement

     10.33        Stock Option Agreement, dated June 21, 1995,        Incorporated by reference to Exhibit 10.33 to
                  between Registrant and Bruce                        the 1994 Form 10-KSB
                  Sokoloff

     10.34        Stock Option Agreement, dated June 23, 1995,        Incorporated by reference to Exhibit 10.34 to
                  between Registrant and Robert H. Schmidt            the 1994 Form 10-KSB

     10.35        Stock Option Agreement, dated June 23, 1995,        Incorporated by reference to Exhibit 10.35 to
                  between Registrant and Jonathan L. Steinberg        the 1994 Form 10-KSB

     10.36        Stock Option Agreement, dated June 23, 1995,        Incorporated by reference to Exhibit 10.36 to
                  between Registrant and Scot A. Rosenblum            the 1994 Form 10-KSB

     10.37        Form of Partnership Agreement for WisdomTree        Incorporated by reference to Exhibit 10.37 to
                  Associates, L.P.                                    the 1994 Form 10-KSB

     10.38        WisdomTree Capital Advisors, LLC Operating          Incorporated by reference to Exhibit 10.38 to
                  Agreement dated November 1, 1995                    the 1994 Form 10-KSB

     10.39        Agreement between WisdomTree Offshore L.T.D, and    Incorporated by reference to Exhibit 10.39 to
                  WisdomTree Capital Management, Inc. and             the 1994 Form 10-KSB
                  WisdomTree Capital Advisors, LLC dated December
                  1, 1995

     10.41        Office sublease, dated December 8, 1995, between    Incorporated by reference to Exhibit 10.41 to
                  Porter Novelli, Inc. and the Registrant             the 1995 Form 10-KSB
</TABLE>
                                       33
<PAGE>
<TABLE>
<CAPTION>
     <S>          <C>                                                 <C>
     10.42        Office sublease, dated January 96 between VCH       Incorporated by reference to Exhibit 10.42 to
                  Publishers, Inc. and the Registrant                 the 1995 Form 10-KSB


     10.43        Form of 1996 Performance Equity Plan                Incorporated by reference to Exhibit 10.43 to
                                                                      the 1995 Form 10-KSB

     10.44        Employment & Option Agreement dated March 15,       Incorporated by reference to Exhibit 10.44 to
                  1996 between Jay Burzon and Registrant              the 1995 Form 10-KSB
                   
     10.45        Form of 1996 Management Incentive Plan              Incorporated by reference to Exhibit 4.10 to the
                                                                      Registrant's Registration Statement on Form S-8
                                                                      (File No. 333-17697)
                  
     10.46        Form of 1993 Stock Option Plan of Registrant        Incorporated by reference to Exhibit 4.2 to the 
                                                                      Registrant's Registration Statement on Form S-8
                                                                      (File No. 33-72266)

     11           Computation of Earnings (Loss) Per Common and       Filed herewith, sequentially numbered page 36
                  Equivalent Share                                   

     21.1         Subsidiaries of the Registrant                      Filed herewith, sequentially numbered page 37

     23.1         Consent of Independent Auditors-                    Filed herewith, sequentially numbered page 38
                  Deloitte & Touche LLP                                 

     23.2         Consent of Independent Auditors-Ernst               Filed herewith, sequentially numbered page 39
                  & Young LLP
</TABLE>
                                       34

    


<PAGE>


                                   SIGNATURES



     In  accordance  with Section 13 or 15(d) of the  Exchange Act of 1934,  the
Registrant  caused  this  report to be signed on its behalf by the  undersigned,
thereunto duly authorized.


                                                INDIVIDUAL INVESTOR GROUP, INC.
Date:  March 25, 1997


                                                By: /s/ Jonathan L. Steinberg
                                                   --------------------------
                                                        Jonathan L. Steinberg
                                                        Chief Executive Officer


     In  accordance  with the Exchange Act, this report has been signed below by
the following  persons on behalf of the  Registrant and in the capacities and on
the dates indicated.


 Signature                        Title                          Date
- ----------                        -----                          ----

 /s/ Jonathan L. Steinberg        Chief Executive Officer        March 25, 1997
- --------------------------        and Director
Jonathan L. Steinberg

                             
 /s/ Robert H. Schmidt            President and Director         March 25, 1997
- ----------------------
Robert H. Schmidt


 /s/ Scot A. Rosenblum            Chief Financial Officer,Vice   March 25, 1997
- ----------------------            President and Director
Scot A. Rosenblum                                    


 /s/ Henry G. Clark               Controller (Principal          March 25, 1997
- -------------------               Accounting Officer)
Henry G. Clark                                       


 /s/ Bruce L. Sokoloff            Director                       March 25, 1997
- ----------------------
Bruce L. Sokoloff


 /s/ Peter M. Ziemba              Director                       March 25, 1997
- --------------------
Peter M. Ziemba




                                       35





                                                                     EXHIBIT 11

          Computation of Earnings (Loss)
         Per Common and Equivalent Shares
<TABLE>
<CAPTION>

Year Ended December 31, 1996                                  Primary            Fully Diluted
- ----------------------------                                  -------            -------------
<S>                                                      <C>                      <C>
Net loss                                                 $(3,189,452)             $(3,189,452)

Weighted average common shares outstanding                  6,198,260                6,198,260
                                                            =========                =========

Loss per common share                                     $    (0.51)              $    (0.51)
                                                          ===========              ===========


Year Ended December 31, 1995
- ----------------------------

Net income                                                $ 2,892,808              $ 2,892,808
Plus: Interest income assumed to be earned on
proceeds from assumed exercise of options and
warrants in excess of 20% limitation                          190,696                  471,459
                                                              -------                  -------

Adjusted Net Income                                       $ 3,083,504              $ 3,364,267
                                                          ===========              ===========

Weighted average common shares outstanding                  4,805,427                4,805,427
Plus: Incremental shares issued on assumed
exercise of options and warrants                            1,271,255                2,066,740
                                                            ---------                ---------

Weighted average common shares outstanding                  6,076,682                6,872,167
                                                          ===========              ===========

Income per common and equivalent share                    $      0.51              $      0.49
                                                          ===========              ===========

</TABLE>

                                       36



                                                                   EXHIBIT 21.1

                                  SUBSIDIARIES
                                       OF
                         INDIVIDUAL INVESTOR GROUP, INC.


         Subsidiary                                       State of Organization
- -------------------------------------------------------------------------------

Individual Investor Holdings, Inc.                        Delaware

Advanced Marketing Ventures, Inc.                         Delaware

WisdomTree Capital Management, Inc.                       New York

I.I. Strategic Consultants, Inc.                          Delaware

WisdomTree Capital Advisors, LLC                          New York

I.I. Interactive, Inc.                                    Delaware

WisdomTree Administration, Inc.                           Delaware












                                                     37



                                                                   Exhibit 23.1


INDEPENDENT AUDITORS' CONSENT



To the Board of Directors and Stockholders
of Individual Investor Group, Inc.

We consent to the  incorporation  by reference  in  Registration  Statement  No.
33-74846 on Form S-3 and  Registration  Statements Nos.  33-72266,  33-85910 and
333-17697 on Form S-8 of Individual Investor Group, Inc. and subsidiaries of our
report  dated March 18, 1997,  appearing in the Annual  Report on Form 10-KSB of
Individual Investor Group, Inc. and subsidiaries for the year ended December 31,
1996.



/s/ Deloitte & Touche LLP
- -------------------------
DELOITTE & TOUCHE LLP


New York, New York
March 25, 1997







                                       38



                                                                   Exhibit 23.2








                         Consent of Independent Auditors


We consent to the  incorporation  by  reference in the  Registration  Statements
(Form  S-3 No.  33-74846  and  Forms  S-8 No.  33-72266,  No.  33-85910  and No.
333-17697)  pertaining to Individual  Investor Group,  Inc. of our reports dated
March 7, 1997 and March 6, 1996,  with respect to the  financial  statements  of
WisdomTree  Associates,  L.P.  included in the Annual  Report  (Form  10-KSB) of
Individual Investor Group, Inc. for the year ended December 31, 1996.


                                                 /s/ Ernst & Young LLP
                                                
                                                
New York, New York
March 20, 1997






                                       39



<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              DEC-31-1996
<PERIOD-START>                                 JAN-01-1996
<PERIOD-END>                                   DEC-31-1996
<CASH>                                         1,544,451
<SECURITIES>                                   0
<RECEIVABLES>                                  3,142,866
<ALLOWANCES>                                   (561,594)
<INVENTORY>                                    0
<CURRENT-ASSETS>                               4,505,702
<PP&E>                                         1,033,304
<DEPRECIATION>                                 (318,852)
<TOTAL-ASSETS>                                 11,303,735
<CURRENT-LIABILITIES>                          2,737,891
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       61,421
<OTHER-SE>                                     5,175,686
<TOTAL-LIABILITY-AND-EQUITY>                   11,303,735
<SALES>                                        12,537,042
<TOTAL-REVENUES>                               13,044,111
<CGS>                                          6,683,047
<TOTAL-COSTS>                                  16,410,801
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                                (3,189,452)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (3,189,452)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (3,189,452)
<EPS-PRIMARY>                                  (0.51)
<EPS-DILUTED>                                  (0.51)
        


</TABLE>


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