INDIVIDUAL INVESTOR GROUP INC
10KSB/A, 1998-04-01
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                  FORM 10-KSB/A
                                 AMENDMENT NO.1
                                       to
X Annual Report Under Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year ended:  December 31, 1997 Transition report under Section 14
of 15(d) of the Securities  Exchange Act of 1934 For the transition  period from
to_____
        
                        Commission file number: 1-10932
                        INDIVIDUAL INVESTOR GROUP, INC.
                 (Name of Small Business Issuer in its Charter)
            Delaware                          13-3487784
  (State or Other Jurisdiction of             (IRS Employer
 Incorporation or Organization)               Identification No)
                  1633 Broadway, 38th Floor, New York, NY 10019
               (Address of Principal Executive Offices) (Zip Code)
         Issuer's Telephone Number, Including Area Code: (212) 843-2777

     Securities registered under Section 12(b) of the Exchange Act: NONE

     Securities registered under Section 12(g) of the Exchange Act: COMMON STOCK

<PAGE>


ITEM 13.  EXHIBITS AND REPORTS ON FORM 8-K

(a)  Exhibits
                                         
Exhibit     Description                       Method of Filing
   No.
       3.1  Amended and Restated         Incorporated by reference
            Certificate of               to Exhibit 3.1 to the
            Incorporation of Registrant  Registrant's Registration
                                         Statement on Form S-18
                                         (File No. 33-43551-NY) (the
                                         "Form S-18")
       3.2  Bylaws of Registrant         Incorporated by reference
                                         to Exhibit 3.2 to the Form
                                         S-18
       4.1  Specimen Certificate for     Incorporated by reference
            Common  Stock of Registrant  to Exhibit 4.1 to the Form
                                         S-18
     10.1   Indemnification Agreement,   Incorporated by reference
            dated August 19, 1991,       to Exhibit 10.1 to the Form
            between Registrant and Scot  S-18
            A. Rosenblum
     10.2   Indemnification Agreement,   Incorporated by reference
            dated August 19, 1991,       to Exhibit 10.2 to the Form
            between Registrant and       S-18
            Bruce L. Sokoloff
     10.3   Indemnification Agreement,   Incorporated by reference
            dated August 19, 1991,       to Exhibit 10.3 to the Form
            between Registrant and       S-18
            Jonathan L. Steinberg
     10.4   Indemnification Agreement,   Incorporated by reference
            dated August 19, 1991,       to Exhibit 10.4 to the Form
            between Registrant and       S-18
            Jonathan M. Tisch
     10.5   Form of 1991 Stock Option    Incorporated by reference
            Plan of Registrant           to Exhibit 10.13 to the
                                         Form S-18
     10.6   Stock Purchase Agreement,    Incorporated by reference
            dated August 7, 1991, among  to Exhibit 10.29 to the
            Registrant, Jonathan M.      Form S-18
            Tisch, and Jonathan L.
            Steinberg
            
     10.7   Units Purchase Agreement     Incorporated by reference
            between Registrant and       to Exhibit 10.32 to the
            Reliance Insurance Company   Form S-18
                                         
     10.8   Trademark License Agreement  Incorporated by reference
            dated June 19, 1992 between  to Exhibit 10.25 to the
            Registrant and the American  Form 10-KSB for the year
            Association of Individual    ended December 31, 1992
            Investors, Inc.              ("1992 Form 10-KSB") 
                                       2
<PAGE>
     10.9   Office Lease, Dated January  Incorporated by reference
            10, 1994, between 333 7th    to Exhibit 10.22 to the
            Ave. Realty Co. and the      Form 10-KSB for the year
            Registrant                   ended December 31, 1993
                                         ("1993 Form 10-KSB")
                                         
     10.10  Stock purchase agreement,    Incorporated by reference
            dated December 1, 1993,      to Exhibit 10.23 to the
            between Bernard Schwartz     1993 Form 10-KSB
            and the Registrant
     10.11  Consulting agreement, dated  Incorporated by reference
            September 24, 1993, with     to Exhibit 10.26 to the
            form of Stock Option         1993 Form 10-KSB
            Agreement
            
     10.12  Stock Option Agreement,      Incorporated by reference
            dated April 7, 1994,         to Exhibit 10.27 to the
            between Registrant and       Form 10-QSB for the quarter
            Jonathan L. Steinberg        ended June 30, 1994 ("1994
                                         Form 10-QSB")
                                         
     10.13  Employment Agreement, dated  Incorporated by reference
            July 27, 1994, between       to Exhibit 10.28 to the
            Registrant and Robert H.     1994 Form 10-QSB
            Schmidt
     10.14  Indemnification Agreement,   Incorporated by reference
            dated July 27, 1994,         to Exhibit 10.30 to the
            between Registrant and       1994 Form 10-QSB
            Robert H. Schmidt
            
    10.15   Consulting Agreement, dated  Incorporated by reference
            February 3, 1995, with form  to Exhibit 10.32 to the
            of stock option agreement    1994 Form 10-KSB
            
     10.16  Stock Option Agreement,      Incorporated by reference
            dated June 21, 1995,         to Exhibit 10.33 to the
            between Registrant and       1994 Form 10-KSB
            Bruce
            Sokoloff
            
     10.17  Form of Partnership          Incorporated by reference
            Agreement for WisdomTree     to Exhibit 10.37 to the
            Associates, L.P.             1994 Form 10-KSB
            
     10.18  WisdomTree Capital           Incorporated by reference
            Advisors, LLC  Agreement     to Exhibit 10.38 to the
            dated November 1, 1995       1994 Form 10-KSB
                                        3
<PAGE>
   10.19    Agreement between            Incorporated by reference
            WisdomTree Offshore L.T.D,   to Exhibit 10.39 to the
            and WisdomTree Capital       1994 Form 10-KSB
            Management, Inc. and         
            WisdomTree Capital           
            Advisors, LLC dated          
            December 1, 1995             
                                         
   10.20    Office sublease, dated       Incorporated by reference     
            December 8, 1995, between    to Exhibit 10.41 to the   
            Porter Novelli, Inc. and     1995 Form 10-KSB
            the Registrant
            
            Office sublease, dated       Incorporated by reference
10.21       January 1996                 to Exhibit 10.42 to the
            between VCH Publishers,      1995 Form 10-KSB
            Inc. and the
            Registrant
                                         
  10.22     Form of 1996 Performance     Incorporated by reference
            Equity Plan                  to Exhibit 10.43 to the
                                         1995 Form 10-KSB
                                         
  10.23     Form of 1996 Management      Incorporated by reference
            Incentive Plan               to Exhibit  4.10 to the
                                         Registrant's Registration
                                         Statement on Form S-8 (File
                                         No. 333-17697)
                                         
  10.24     Form of 1993 Stock Option    Incorporated by reference
            Plan of Registrant           to Exhibit
                                         4.2 to the Registrant's
                                         Registration Statement on
                                         Form S-8 (File No. 33
                                         72266)
                                         
  10.25     Stock Purchase Agreement,    Incorporated by reference
            dated May 1, 1997, for       to Exhibit
            164,339 shares of the        10.1 to the Form 10-QSB for
            Company's Common Stock       the quarter ended June 30,
                                         1997
                                         
  10.26     Stock Purchase Agreement,    Incorporated by reference
            dated May 1, 1997, for       to Exhibit
            164,339 shares of the        10.2 to the Form 10-QSB for
            Company's Common Stock       the quarter ended June 30,
                                         1997
                                         
  10.27     Stock Purchase Agreement,    Incorporated by reference
            dated June 30, 1997 between  to Exhibit
            Registrant and Wise          10.3 to the Form 10-QSB for
            Partners L.P                 the quarter ended June 30,
                                         1997
                                         
  10.28     Form of Stock Option         Incorporated by reference
            agreement, dated May 9,      to Exhibit
            1997 between Registrant and  10.4 to the Form 10-QSB for
            each of Jonathan Steinberg,  the quarter ended June 30,
            Robert Schmidt, Scot         1997
            Rosenblum, and Michael       
            Kaplan
                                        4
<PAGE>
  10.29     Stock Purchase Agreement,    Incorporated by reference
            dated December 31, 1997      to Exhibit 10.6 of the
            between Registrant and Wise  Schedule 13D filed on
            Partners L.P.                behalf of Jonathan L.
                                         Steinberg on January 13,
                                         1998
                                         
   *11      Computation of Loss Per      
            Share                       
                                         
                                         
   *21.1    Subsidiaries of the          
            Registrant                   
                                      
                                         
   *23.1    Consent of Independent       
            Auditors-Deloitte & Touche   
            LLP                          
                                         
   *23.2    Consent of Independent       
            Auditors-Ernst & Young LLP   
                                         
   **27     Financial Data Schedule


* Filed previously
**Filed herewith

                                       5
<PAGE>
In accordance with Section 13 or 15(d) of the Exchange Act of 1934,
the  Registrant  caused this report to be signed on  its  behalf  by  the
undersigned, thereunto duly authorized.

                              INDIVIDUAL INVESTOR GROUP, INC

Date:  April 1, 1998             /s/ Scot A. Rosenblum
                                     Scot A. Rosenblum
                                 Chief Financial Officer 
                                 Executive Vice President 
                                       and Director







 
                                       6
<PAGE>
[ARTICLE] 5
<TABLE>
<S>                             <C>
[PERIOD-TYPE]                   12-MOS
[FISCAL-YEAR-END]                           12-31-1997
[PERIOD-END]                                12-31-1997
[CASH]                                       3,533,622
[SECURITIES]                                         0
[RECEIVABLES]                                3,526,992
[ALLOWANCES]                                 (533,693)
[INVENTORY]                                          0
[CURRENT-ASSETS]                             6,751,722
[PP&E]                                       1,211,677
[DEPRECIATION]                               (655,607)
[TOTAL-ASSETS]                              12,156,967
[CURRENT-LIABILITIES]                        3,240,739
[BONDS]                                              0
[PREFERRED-MANDATORY]                                0
[PREFERRED]                                          0
[COMMON]                                        71,461
[OTHER-SE]                                   6,183,638
[TOTAL-LIABILITY-AND-EQUITY]                12,156,967
[SALES]                                     14,899,741
[TOTAL-REVENUES]                            15,450,150
[CGS]                                        9,672,297
[TOTAL-COSTS]                               20,479,781
[OTHER-EXPENSES]                                     0
[LOSS-PROVISION]                                     0
[INTEREST-EXPENSE]                                   0
[INCOME-PRETAX]                            (4,960,335)
[INCOME-TAX]                                         0
[INCOME-CONTINUING]                        (4,960,335)
[DISCONTINUED]                                       0
[EXTRAORDINARY]                                      0
[CHANGES]                                            0
[NET-INCOME]                               (4,960,335)
[EPS-PRIMARY]                                   (0.77)
[EPS-DILUTED]                                   (0.77)
</TABLE>


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