INDIVIDUAL INVESTOR GROUP INC
10KSB, 1998-03-31
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                  FORM 10-KSB            
X Annual Report Under Section 13 or 15(d) of the Securities Exchange Act of 1934
For the fiscal year ended:  December 31, 1997 Transition report under Section 14
of 15(d) of the Securities  Exchange Act of 1934 For the transition  period from
to_____
        
                        Commission file number: 1-10932
                        INDIVIDUAL INVESTOR GROUP, INC.
                 (Name of Small Business Issuer in its Charter)
            Delaware                          13-3487784
  (State or Other Jurisdiction of             (IRS Employer
 Incorporation or Organization)               Identification No)
                  1633 Broadway, 38th Floor, New York, NY 10019
               (Address of Principal Executive Offices) (Zip Code)
         Issuer's Telephone Number, Including Area Code: (212) 843-2777

     Securities registered under Section 12(b) of the Exchange Act: NONE

     Securities registered under Section 12(g) of the Exchange Act: COMMON STOCK

Check whether the issuer:  (1) filed all reports required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the  Registrant  was required to file such reports) and (2) has been
subject to such filing requirements for the past 90 days. Yes x No

Check if there is no  disclosure of  delinquent  filers  pursuant to Item 405 of
Regulation S-B contained in this form, and no disclosure  will be contained,  to
the best of the  Registrant's  knowledge,  in  definitive  proxy or  information
statements  incorporated  by  reference  in Part III of this Form  10-KSB or any
amendment to this Form 10-KSB. [ ]

        State issuer's revenues for its most recent fiscal year  $15,450,150

As of March 6, 1998, the aggregate market value of the Registrant's Common Stock
(based on the average bid and asked  quotations of the Common Stock on that date
on  NASDAQ)  held  by  non-affiliates  of  the  Registrant,   was  approximately
$31,233,496.

As of March 6, 1998, 7,211,319 shares of the Common Stock of the Registrant were
outstanding.

          Transitional Small Business Disclosure Format Yes No x

DOCUMENTS  INCORPORATED  BY REFERENCE  The  information  required in Part III by
items 9, 10, 11 and 12 is  incorporated by reference to the  Registrant's  proxy
statement in connection  with the Annual Meeting of Stockholders to be held June
17, 1998, which will be filed by the Registrant  within 120 days after the close
of its fiscal year.

                            EXHIBIT INDEX - Page 33
                               Page 1 of 41 Pages
<PAGE>

PART I
ITEM 1. BUSINESS

FINANCIAL INFORMATION SERVICES

Individual  Investor  Group,  Inc.  and its  subsidiaries  (the  "Company")  are
primarily engaged in providing  financial  information  services.  The Company's
information  services  operating  subsidiaries are focused on providing research
and  analysis  of  investment   information   to   individuals   and  investment
professionals  through a variety  of  publications  and an online  service.  The
Company publishes and markets Individual Investor magazine, Ticker(sm) magazine,
Individual  Investor Online  (www.iionline.com),  Individual  Investor's Special
Situations Report, and the recently launched INDI 500(sm) index.

Individual Investor Magazine

The Company's flagship publication,  Individual Investor, is a consumer-oriented
monthly  investment  magazine that offers  commentary  and opinion on investment
ideas.   Individual  Investor  seeks   differentiation  among  personal  finance
magazines   through  its  focus  on  identifying  and  recommending   investment
opportunities on the basis of in-house research that uses proprietary  analysis.
Individual  Investor's  editorial  focus  is  based on  analysis  of  investment
opportunities  in  public  companies  and  mutual  funds  believed  to have  the
potential  to achieve  returns  higher  than  those of the  general  market.  In
addition to investment ideas, the publication seeks to provide the investor with
tools and knowledge to help with investment decisions.

Individual  Investor is printed on a glossy,  coated paper stock and has a basic
annual subscription rate of $22.95 ($2.95 newsstand price).  Individual Investor
had a total paid subscriber and newsstand  circulation of approximately  500,000
in March 1998, compared with total circulation of approximately 425,000 in March
1997. Individual Investor's revenue from advertising,  circulation,  list rental
and other sources  aggregated  $12,457,928,  which is 81% of the Company's total
revenues for the year ended December 31, 1997.

Ticker Magazine

In October 1996 the Company began publishing  Ticker  magazine,  a monthly trade
publication  distributed  without  charge to a controlled  circulation of 75,000
brokers,  financial advisers and financial  industry managers.  In February 1998
the Company increased the circulation to 90,000, and concurrently  implemented a
proportionate  increase in advertising rates, which went into effect that month.
Ticker focuses on providing  investment  professionals  with information to help
increase their  business,  manage their accounts more  effectively,  and improve
results for their  clients.  Ticker  publishes  articles on stocks,  bonds,  and
mutual funds,  and it features  interviews  with selected  analysts and research
specialists. Focus groups conducted in 1997 by Strategic Focus, Inc., consisting
of  brokers  and  financial  planners,  indicated  that,  "In its first  year of
publication,  Ticker  has  established  itself at the top end  among  controlled
circulation  investment  magazines."  Ticker,  now  distributed  primarily  on a
monthly basis, mailed 10 issues in 1997. Ticker's revenue from advertising, list
rental  and  other  sources  totaled  $1,275,062  for  1997,  which is 8% of the
Company's total revenues for the year ended December 31, 1997.
                                       2
<PAGE>
Individual Investor Online

The Company's web site for Internet users, www.iionline.com, provides investment
information   and   analysis   for   individual   investors.   Drawing   on  the
research-driven editorial focus of the Company's publications,  www.iionline.com
provides users with research, analytical tools, and financial information, which
enables interaction between the Company's community of readers and analysts.  As
of March 6, 1998, www.iionline.com had approximately 74,000 registered users and
was  generating  approximately  one million  page views per month.  The web site
generated $210,020 in revenues, primarily from advertising, during the last four
months of the year,  which is 1.4% of the Company's  total revenues for the year
ended December 31, 1997.

The  Company's  strategy is to  increase  page views  significantly  by offering
certain of its proprietary  content to other heavily  trafficked online services
including Yahoo!, AOL's Digital City New York, and Quote.Com.  Those sites boast
traffic that ranges up to 65 million page views per day.  These  content-sharing
arrangements  are  accomplished  at little or no cost by using existing  content
(e.g., "Stock of the Day," "Industry  Analysis," and "Magic 25 Week in Review").
In exchange for providing proprietary content to those heavily trafficked sites,
they provide hyperlinks to www.iionline.com.  If the arrangements are successful
in generating  traffic to the Company's  site, the Company  anticipates  revenue
from banner and sponsorship advertising to increase. The Company believes it may
also be able to generate revenue in the future by imposing a subscription charge
for online users who are not subscribers to the Company's magazines. The Company
also intends to license its content to other parties for a fee.
  

INDI 500                

The Company  has  developed  the INDI 500 index of  small-cap  stocks,  which is
listed on the American Stock Exchange  ("AMEX") under the ticker symbol NDI. The
index is comprised of companies  selected  primarily  based upon earnings growth
and will be adjusted quarterly.  Companies  considered for inclusion must have a
market capitalization  between $100 million and $2 billion, show earnings growth
in excess of 50% in their most recent quarter,  and have at least $.05 per share
in their most recent quarterly  earnings and positive revenue  comparisons.  The
Company  has  retained  Lipper   Analytical   Services  to  help  publicize  and
disseminate  the INDI 500 in order to achieve  regular  publication of the index
value in key financial media.

The  Company  intends  to offer  licensed  use of the INDI 500 as the  basis for
trusts  and  other  derivative  products  which  can be  offered  by one or more
independent  issuers.  The Company will seek to earn revenues from fees based on
the dollars  invested in any such  product.  Although  the Company has  received
indications of interest,  the Company cannot yet forecast the rate at which such
fees will be set or the revenues to be generated from this product line.

Individual Investor's Special Situations Report Newsletter 

The Company also  publishes  Individual  Investor's  Special  Situations  Report
("SSR"),  a monthly  12-page  report that is mailed first class to  subscribers.
Each issue of SSR features one new stock investment recommendation,  including a
detailed  research  report  that  discusses  the  featured  company's  operating
history,  future  plans,  management,  and specific  financial  projections.  In
addition,  each  issue
                                       3
<PAGE>
reports on recent  company  developments  of previously  recommended  stocks and
gives buy, hold, or sell  recommendations  on those stocks. SSR was developed by
the Company and launched in December 1989. The basic annual  subscription  price
is  $165.  As of March  1998,  SSR had  approximately  5,000  paid  subscribers,
compared  with 11,100 in March 1997.  SSR's  revenue from  circulation  and list
rental aggregated $919,189,  which is 6% of the Company's total revenues for the
year ended December 31, 1997. In addition to the Company's  distribution  of SSR
via first class mail, the Company is considering the possibility of distributing
SSR through the Internet.

Circulation and Marketing

Circulation  revenue  from  subscriptions  for all  publications  accounted  for
approximately 26% of the revenues of the Company for the year ended December 31,
1997 as compared to 43% for 1996.  Circulation revenues for 1997 were $3,953,285
as  compared  to  $5,611,099  in 1996.  The Company  obtains  subscriptions  for
Individual  Investor  through leading  subscription  agencies,  such as American
Family  Publishers  and CAP Systems  (airline  frequent-flyer  promotions).  The
Company also solicits  subscriptions for Individual Investor through direct-mail
marketing promotions, television, radio, and the Internet.

Individual Investor is distributed for sale on newsstands  ("single-copy sales")
throughout the United States by an independent  distributor.  Single-copy  sales
accounted for  approximately  5% of the of the Company's  revenues for the years
ended December 31, 1997 and 1996. Single copy revenues for 1997 were $750,321 as
compared  to  $712,105  in 1996.  The average  monthly  paid  single-copy  sales
increased  from  38,027  in 1996 to  46,459  in  1997.  The  Company  has and is
continuing to expand  Individual  Investor's  newsstand  presence and nationwide
sales distribution.  Effective July 1998 the Company is changing its distributor
to  International   Circulation   Distributors,   a  subsidiary  of  The  Hearst
Corporation.

Ticker is a  controlled-circulation  magazine distributed to brokers,  financial
advisors and financial-  industry  professionals,  whose names are obtained from
lists  acquired  by the  Company,  who must  respond  that they want to continue
receiving the publication in order to stay on the circulation list.

SSR is  sold by  subscription  only.  The  Company  uses  targeted  direct  mail
solicitation   to  promote  SSR  and   concentrates  on   cross-marketing   this
higher-priced publication to the larger Individual Investor subscriber base.

The Company markets its online service through the content-sharing  arrangements
described  above as well as through print  advertisements in its publications.


Advertising

Advertising revenues accounted for 62% of the Company's total revenue for
the year ended December 31, 1997 as compared to 42% for 1996. Advertising
revenues for 1997 were $9,578,573 as compared to $5,488,157 in 1996.
Advertising revenue is derived primarily from Individual Investor and
Ticker magazines. Advertising sales efforts are performed by the Company's
employees and by outside sales representatives located throughout the
United States. In addition, the Company's web site, www.iionline.com, began
to generate revenue in the last four months of 1997. The Company uses an
independent sales agent, Doubleclick Inc., to sell and deliver banner and
sponsorship advertising on www.iionline.com.

<PAGE>
Advertising   is  sold   primarily   to   three   types  of   advertisers:   (1)
financial-services  companies,  including  brokerage  firms,  mutual funds,  and
companies that provide  investment-oriented  products; (2) consumer advertisers,
including   marketers  of  automobiles,   computer   products,   clothing,   and
accessories; and (3) public companies interested in attracting the publications'
readers  as  investors.  Increased  visibility  and  circulation  of  Individual
Investor have provided much of the growth in advertising revenue.

On the basis of independent  subscriber  studies,  the Company believes that the
subscribers  of  Individual  Investor and Ticker are  financially  sophisticated
individuals with substantial net worth,  several years of investing  experience,
and  significant  investment   portfolios.   The  Company  believes  that  those
demographics  are a valuable tool in marketing  advertising  space in Individual
Investor and Ticker and on www.iionline.com.

The  Company  intends to  increase  advertising  revenue by  targeting  national
consumer advertisers in such industries as automobiles, technology products, and
insurance.  The Company  believes  that the growing  circulation  of  Individual
Investor,  the increased  circulation  base for Ticker,  and the  development of
www.iionline.com,  as well as  increased  product  awareness,  will  continue to
attract more attention to the magazines as an advertising medium. If the Company
can  continue to increase  the  circulation  base of  Individual  Investor,  the
Company  believes  that it will be able to continue to increase its  advertising
rates. In addition,  if the number of page views on  www.iionline.com  increase,
the Company expects advertising revenues in this medium to grow.

List Rental Revenue

The  Company  earned 7% of its  revenue  from list  rentals  for the year  ended
December 31, 1997,  compared with 9% in 1996. List rental revenues for 1997 were
$1,039,833 as compared to $1,235,980 in 1996.The  Company  utilizes the services
of Rickard List Marketing, an independent  list-management agent, to promote the
rental of the Company's subscriber lists.

Competition

The  Company  competes  against  other  publications  for both  subscribers  and
advertisers  in the financial and consumer  categories.  The  circulation of the
Company's  publications  and its revenue from  circulation  are smaller than the
circulation  and revenue of most of its  competitors.  Some of the  publications
that  compete in  Individual  Investor's  marketplace,  are Money,  Smart Money,
Kiplingers and Worth.  In addition the magazine  competes  against  publications
with a broader  editorial  focus,  including  The Wall Street  Journal,  Forbes,
Business Week, and Fortune.  Ticker competes for advertising and readership with
other  publications  that  target  brokers,  financial  advisers  and  financial
industry  managers.   Those  publications  include  Registered   Representative,
Institutional  Investor,  Research and On Wall Street. The Company competes with
various online services  including The  Street.com,  Yahoo!  Finance,  Microsoft
Investor,  Motley Fool, as well as those sponsored by other publishers including
Money and Smart Money.  The Company also  competes  with other online  services,
research reports,  newsletters,  and other  publications and services offered by
financial investment houses and publishers.
                                       5
<PAGE>




Production and Operations

All preliminary research and analysis is done by in-house research and editorial
staff. After the editorial content of the Company's  publications is determined,
the  articles  are  assigned  to either  in-house  writers  and  researchers  or
freelance  writers.  The financial  tables  included in Individual  Investor are
provided by various vendors.  The Company selects independent  printers based on
their  production  quality and competitive  costs and service.  The Company uses
in-house   software  and  hardware  in  the   composition   and  layout  of  its
publications.

The Company uses an outside  fulfillment service to manage its subscriber files.
The service includes receiving subscription orders and payments, sending renewal
and invoice notices to subscribers,  and generating the subscribers'  labels and
circulation information reports each month.

INVESTMENT MANAGEMENT SERVICES

The Company is also engaged in the investment management services business.

WisdomTree 

A wholly-owned  subsidiary of the Company,  WisdomTree Capital Management,  Inc.
("WTCM"),  serves as general  partner of (and  investor  in) a domestic  private
investment fund known as WisdomTree  Associates,  L.P. ("WTA").  The Partnership
commenced  operations on July 19, 1993.  During 1996 WTCM, with the consent of a
majority of the limited partners,  resolved to continue the partnership  through
December 31, 1998. The Company,  through WTCM and its  wholly-owned  subsidiary,
WisdomTree  Administration,   Inc.  ("WTAI"),   provides  investment  management
services to this fund,  and to an offshore  private  investment  fund,  known as
WisdomTree Offshore,  LTD ("WTOL"),  which commenced operations in January 1996.
The funds  specialize  in investing in  securities  of  relatively  small,  less
well-known public companies.  The primary strategy in selecting these securities
is to focus on rapid  growth in  revenues  and  earnings  which are  expected to
result in above average increased share prices.

WTCM is entitled to receive a special allocation equal to 20% of the net income,
if any,  of the funds  (not  including  income  earned  on its own  investment),
subject to certain  limitations,  calculated at year end, which is December 31st
for WTA and June 30th for WTOL. The total special allocations  received from WTA
and WTOL in 1997 were $948,086, as compared to $225,405 in 1996.

WTAI receives a management fee equal to 1/4 of 1% of the net asset value of WTA,
calculated  as of the last business day of each  quarter,  and a management  fee
equal  to 1/8  of 1% of  the  net  asset  value  of  WTOL,  calculated  monthly.
Management  fees for the year ended  December  31,  1997  totaled  $442,320,  as
compared to $668,801 in 1996.

Total  equity under  management  by the Company as of December 31, 1997 for both
funds totaled  approximately  $47 million as of December 31, 1997 as compared to
approximately  $66  million in 1996.  The  Company is  currently  assessing  the
suitability of this business  within the context of its strategic plans and will
consider the  desirability of continuing,  discontinuing or selling the business
during 1998.
                                       6
<PAGE>



I.I. Strategic Consultants, Inc.

Another wholly-owned subsidiary of the Company, I.I. Strategic Consultants, Inc.
(IIS),  provides  portfolio  consultant  services to Reich & Tang, a sponsor and
distributor of unit investment trusts, two of which have been marketed under the
Company's proprietary America's Fastest Growing Companies ("AFGC") service mark.
This  operation is being phased out in connection  with the Company's  strategic
emphasis on information services and will be terminated in July 1998.

EMPLOYEES

As of March 6, 1998,  the Company  employed 78 persons on a full-time  basis:  4
executive   officers,   14  salespersons  and  marketers  for  advertising,   24
researchers,  writers and editors, 7 art and production  employees,  4 employees
who oversee circulation, 4 employees in the investment management fund business,
8 employees in on-line  services and 13  administrative,  accounting and support
personnel.  In  addition,  the Company  utilizes  varying  numbers of  freelance
writers and interns.  The Company also uses the services of outside  advertising
sales representatives and a newsstand distribution consultant.

INTELLECTUAL PROPERTY

The Company  believes  that  trademarks  and service  marks are important to its
business and actively  pursues  strategies to protect and strengthen its current
marks for use in  connection  with its  products  and for future  products.  The
Company is somewhat  dependent  on the use of certain  marks in its  operations,
particularly the names of its two magazines: Individual Investor and Ticker.

The  Company  has a  perpetual  license  for  use  of the  trademark  INDIVIDUAL
INVESTOR.  To perfect its  interests in this mark the Company  filed suit during
1997 against The American  Association  of  Individual  Investors,  which is the
licensor,  and a third party, which the Company believed infringed the mark. The
litigation  was resolved  favorably  with an agreement by the third party not to
further infringe the mark. Nonetheless,  the Company has begun negotiations with
the licenser to secure  assignment of the  trademark.  There is no assurance the
Company will be successful in this  negotiation.  In any event, the Company will
continue to monitor and seek enforcement  against any perceived  infringement of
the mark.

An  application  to register the trademark  TICKER was filed in November 1996 in
connection with the launch of this publication. Action on this pending trademark
application  has been  deferred by the Patent and Trademark  Office  pending the
issuance of two other  pending  applications,  one for Global Ticker and one for
Snapshot  Personal  Ticker.  The  Company  believes  that  these  marks  are not
confusingly similar and will pursue registration of this mark.

The Company also has registered the  trademarks  MAGIC 25 and AMERICA'S  FASTEST
GROWING  COMPANIES.  The Company uses these marks regularly in its  publications
and  has  licensed  the  latter  in  connection   with  certain  other  business
activities.

During 1997, the Company also undertook the development of intellectual property
rights with  respect to several  new marks  which the Company  intends to use in
connection with planned and/or potential business activities or,  alternatively,
to sell to third parties.
                                       7
<PAGE>
In  connection  with the  Company's  launch  of the INDI 500  index of small cap
stocks, the Company has made several  applications to register an INDI family of
marks. The first, for INDI alone, will be published for opposition in March 1998
and the second, for INDI 500, will be published sometime shortly thereafter.  If
no one successfully opposes these marks, trademark registrations will be issued.

ITEM 2. PROPERTIES

The Company  leases 28,000 square feet of office space for its corporate  office
at 1633  Broadway in New York,  New York.  The lease runs through March 30, 1999
and provides for an aggregate annual rent of $544,000 plus escalation costs. The
Company  anticipates  that it will relocate its  corporate  office at the end of
this lease at a  significantly  higher  rental  rate.  The Company is  currently
commencing  its  search for  alternative  space and  believes  that it will find
suitable space of comparable size but will incur expenses in connection with its
move and for capital improvements for its new space.

The Company also leases 10,000 square feet at its previous location, also in New
York City, which has been sublet as of February 1996 to a third party. The lease
for its former office space expires March 1, 2005, and provides for an aggregate
annual rent over the term of the sublease ranging from $160,000 to $210,000 plus
escalation  costs.  The sublease also expires on March 1, 2005, and provides for
aggregate annual rental receipts ranging from $160,000 to $205,000 over the term
of the sublease plus escalation costs.

ITEM 3. LEGAL PROCEEDINGS
                  
The Company  from time to time is involved  in ordinary  and routine  litigation
incidental to its business.  In the opinion of  management,  there is no pending
legal  proceeding that would have a material  adverse effect on the consolidated
financial statements of the Company.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

        None.

                                    PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Market Information

On December 9, 1996 the Company's  Common Stock commenced  trading on The Nasdaq
National Market,  which is the principal trading market for the Company's Common
Stock,  under the symbol INDI. The Company's Common Stock had been quoted on the
Nasdaq SmallCap Market and the Boston Stock Exchange since the Company's initial
public offering on December 4, 1991, under the symbol INDI.
                                       8
<PAGE>

The table below sets forth for the periods  indicated the high and low bid price
quotations on the Nasdaq  National  Market,  and The Nasdaq Small Cap Market for
the Company's Common Stock.
      1997:                                 Low ($)    High ($)
      First Quarter                         6          9 1/2
      Second Quarter                        5 3/8      8 5/8
      Third Quarter                         6 3/4      8 1/4
      Fourth Quarter                        5 7/8      7 7/8


      1996:
      First Quarter                         5 3/8      7
      Second Quarter                        5 7/8      13 1/2
      Third Quarter                         6 3/4      10 1/4
      Fourth Quarter                        6 3/4      8 1/2

These  amounts  represent  quotations  between  d ealers in  securities,  do not
include  retail  markups,  markdowns  or  commissions  and may  not  necessarily
represent  actual  transactions.  On March 6, 1998,  the last sale price for the
Company's Common Stock, as reported by Nasdaq, was $ 6.375.

Holders

On March 6, 1998, there were 63 holders of record of the Company's Common Stock.
The Company believes that there are in excess of 2,100 beneficial  owners of the
Company's Common Stock.

Dividends

To date, the Company has not paid any dividends on its Common Stock. The payment
of  dividends,  if any, in the future is within the  discretion  of the Board of
Directors and will depend upon the Company's earnings,  its capital requirements
and financial condition, and other relevant factors. The Company does not intend
to declare any  dividends  in the  foreseeable  future,  but instead  intends to
retain any capital for use in the business.

Sales of Unregistered Securities
<TABLE>
<CAPTION>

- -------------- --------------------- ----------- ----------------------------- -------------- -----------------------
<S>              <C>                   <C>         <C>                          <C>             <C>    

                                                   Consideration received and    Exemption      If option, warrant or
Date of sale     Title of security     Number      description of underwriting   from           convertible security,
                                          Sold     or other discounts to         registration   terms of exercise or
                                                   market price afforded to      claimed        conversion
                                                   purchasers
- ---------------- --------------------- ----------- ----------------------------- -------------- ----------------------------
- ---------------- --------------------- ----------- ----------------------------- -------------- ----------------------------
12/31/97         Common Stock           489,795    $3,000,000                    Section 4(2)                -
- ---------------- --------------------- ----------- ----------------------------- -------------- ----------------------------
- ---------------- --------------------- ----------- ----------------------------- -------------- ----------------------------
10/97 -12/97     Options to purchase    172,600    options granted - no          Section 4(2)   vesting over a period of
                 common stock                      consideration received by                    three years from date of
                 granted to                        Company until exercise                       grant, subject to certain
                 employees,                                                                     conditions of continued
                 directors and                                                                  service; exercisable for a
                 consultants                                                                    period lasting ten years
                                                                                                from date of grant at
                                                                                                exercise prices of $6.125
                                                                                                to $7.875
- ---------------- --------------------- ----------- ----------------------------- -------------- ----------------------------
</TABLE>
    
                                 9
ITEM 6.         MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS

Forward Looking Statements

      When  used  in  this Form 10-KSB and in future  filings  by  the
Company  with  the Securities and Exchange Commission,  the  words  or
phrases  "will likely result," "management expects," or  "the  Company
expects,"  "will continue," "is anticipated," "estimated"  or  similar
expressions  are  intended  to identify  "forward-looking  statements"
within the meaning of the Private Securities Litigation Reform Act  of
1995.  Readers are cautioned not to place undue reliance on  any  such
forward-looking statements, each of which speak only as  of  the  date
made.  Such statements are subject to certain risks and uncertainties,
some of which are described below, that could cause actual results  to
differ   materially  from  historical  earnings  and  those  presently
anticipated  or projected. The Company has no obligation  to  publicly
release  the result of any revisions which may be made to any forward-
looking  statements  to  reflect anticipated events  or  circumstances
occurring after the date of such statements.

Year  Ended  December 31, 1997 as Compared to the Year Ended  December
31, 1996

     Operating Losses

     The Company's operating loss increased by $1,662,941, or 49%,  to
$5,029,631  for  the  year ended December 31,  1997,  as  compared  to
$3,366,690 in 1996. This increase in operating loss relates  primarily
to  additional  expenses in excess of revenue  gains  that  have  been
incurred  on Ticker and with respect to the launch and development  of
the  online  service  www.iionline.com.  Ticker  incurred  a  negative
contribution (before deducting general and administrative expenses) of
approximately $0.8 million and the online service incurred a  negative
contribution   (also  before  deducting  general  and   administrative
expenses)  of approximately $0.5 million. The Company has  made  these
investments  because the Company believes in the  potential  value  of
these two products. In addition, during 1997 SSR's profit contribution
declined  by approximately $0.5 million, to $0.4 million,  because  of
reduced  subscription  revenues  while  Individual  Investor's  profit
contribution increased by approximately $0.3 million, to $0.4  million
(each  before deducting general and administrative expenses).  General
and   administrative  and  depreciation  expenses  increased  by  $0.5
million.
     
     Revenues
     
     Total  revenues increased 18%, to $15,450,150 for the year  ended
December  31,  1997,  as compared to $13,044,111 for  the  year  ended
December 31, 1996.
     
     Advertising  revenues increased 75%, to $9,578,573 for  the  year
ended December 31, 1997, as compared to $5,488,157 in 1996. Individual
Investor's advertising revenues increased 58%, to $8,151,599 in  1997,
as  compared to $5,147,785 in 1996. This increase is primarily due  to
increased  advertising rates per page. As a result of the increase  in
paid  circulation of Individual Investor, effective November 1997  and
November   1996  the  Company  increased  its  advertising  rates   by
approximately 18% and 40%, respectively. Total advertising  pages  for
Individual  Investor declined by approximately 2%  in  1997.  Although
financial advertising pages declined 7%, partially as a result of  the
above   rate   increase,  the  category  of  higher  margin   consumer
advertising  pages increased 32% in 1997. Ticker advertising  

                                       10
<PAGE>
revenues  increased to $1,221,955 for 1997 primarily due to ten issues
published in 1997 compared to two in 1996.Also conibuting somewhat to
the increase in advertising revene has been the Company's website,
www.iionline.com,which generated $210,020 during th lastfour months of
the year.
     
    Circulation  revenues decreased 30%, to $3,953,285 for  the  year
ended December 31, 1997, as compared to $5,611,099 in 1996. Individual
Investor had total circulation of approximately 500,000 in March 1998,
comprised of paid subscribers and newsstand distribution, as  compared
to   total  circulation  of  approximately  425,000  in  March   1997.
Nevertheless, subscription revenues for Individual Investor  decreased
32%, to 2,406,436, while newsstand revenues for the magazine increased
by  5%, to $750,321. The decrease in subscription revenues is a direct
result  of   the reduction of direct mail and television campaigns  in
favor   of  other  sources  for  subscribers  (such  as  the  use   of
subscription  agencies  and airline frequent  flyer  promotions)  that
provide for continuing numbers of new subscribers with lower marketing
expenses  but little or no subscription revenue. The Company  believes
that  Individual  Investor  subscription revenues  will  stabilize  at
current  levels.  Subscription revenues for the Company's  newsletter,
Special Situations Report, decreased 41%, to 796,528, as a result of a
decrease  in subscribers. As of March 1998, Special Situations  Report
had  approximately  5,000 paid subscribers as compared  to  11,100  in
March  1997.  This  decrease is a direct result of  the  reduction  of
television  campaign promotions. It is anticipated  that  subscription
revenues for Special Situations Report will continue to decline in the
near  term,  although  based on current marketing  plans  the  Company
believes that subscriber levels have stabilized. The Company does  not
currently impose a separate charge for use of its online service.
     
     List  rental  and other revenues decreased 5%, to $1,367,883  for
the  year  ended December 31, 1997 as compared to $1,437,786 in  1996.
List  rental  revenue  decreased  to $1,039,833  for  the  year  ended
December  31, 1997 as compared to $1,235,980 in 1996. The decrease  in
list rental revenue is attributable to reduced demand. Other revenues,
which  primarily include the sale of reprints from Individual Investor
and  Ticker  magazines  and  revenues from  an  affinity  credit  card
agreement,  increased to $328,050 in 1997 as compared to  $201,806  in
1996.
     
     Investment management services revenues were $1,448,644  for  the
year  ended  December  31,  1997, as compared  to  $937,406  in  1996.
Revenues  from  investment management services are  a  combination  of
management  fees, being 1 to 1-1/2 percent of assets under management,
and  a  special  profit allocation, being 20% of  defined  performance
(with $58,238 additional revenues being contributed as a result of the
Company's  portfolio consulting activities). Total equity  managed  by
the  Company decreased to approximately $47 million as of December 31,
1997  as compared to $66 million as of December 31, 1996. As a  direct
result management fees earned by the Company decreased to $442,320 for
1997  as  compared to $668,001 in 1996. This decrease in assets  under
management in 1997 will mean lower management fees in 1998 as compared
to  1997.  The  performance of  the managed funds was negative  during
the  year, as compared to positive performance by the Nasdaq Small Cap
market  and  the Russell 2000. The funds also experienced  significant
volatility  during 1997. The value of the funds decreased dramatically
in  the  first quarter of 1997, recovered that loss during  the  third
quarter and then saw a decline again by year end. The Company received
special  profit allocations on the funds' performance of $948,086  for
1997  as compared to $225,405 in 1996. This was primarily due  to  the
increase  in the value of additional investor contributions that  were
received prior to the positive third quarter performance. As a  result
of  the  declining fund performance over the last two years the assets
under  management  continue to decrease. If the  negative  performance
trend  continues, the Company's management fees and potential  special
profit  allocation will be adversely affected, and further
                                       11
<PAGE>
 withdrawals
of assets from the funds can be anticipated. Net withdrawals in excess
of  contributions from the funds were approximately  $13  million  for
1997.  In  the first quarter of 1998 investors in the funds  made  net
withdrawals of approximately $4.4 million. The Company recognizes that
volatility  in the performance of the Company's investment  management
services  business  segment  is to be anticipated.  There  can  be  no
assurance  as to the funds' performance in 1998 or that  each  of  the
managed fund's asset bases will be maintained at current levels by the
investors  participating in such funds. The term of the domestic  fund
expires  at  the  end  of  1998  and  the  continuance  thereafter  is
contingent  upon  the  consent of the limited partners.  However,  the
Company is currently assessing the suitability of this business within
the  context of its strategic plans and will consider the desirability
of continuing, discontinuing or selling the business in 1998.
     
     Net  depreciation  in fund totaled $898,235 for  the  year  ended
December  31,  1997 as compared to  net depreciation  of  $430,337  in
1996.  Net  depreciation in fund directly relates to the realized  and
unrealized  earnings  of the amount invested by  the  Company  in  the
domestic  fund's  portfolio  which,  because  of  the  nature  of  the
investments as described above, will vary significantly from period to
period and may result in losses as well as income. No assurance can be
given  that  the  Company will record income from its  investments  in
future  periods.  As  discussed  below,  unless  the  Company  obtains
additional financing from external sources, the Company will  need  to
withdraw all or a substantial portion of its investment, which totaled
$4,037,432  at December 31, 1997, in the second or third  quarter   of
1998.

     Operating Expenses
     
     Total  operating expenses increased 25%, to $20,479,781  for  the
year ended December 31, 1997 as compared to $16,410,801 in 1996.
     
     Editorial, production and distribution expenses increased 45%, to
$9,672,297  for  the  year  ended  December  31,1997  as  compared  to
$6,683,047 in 1996. Individual Investor  production costs increased by
$782,999, primarily due to approximately 1.7 million additional copies
printed  in 1997, which reflects the increase in its subscription  and
newsstand sales. Individual Investor distribution costs increased  due
to  approximately 1.4 million more copies mailed and a slight increase
in  postage  costs. Individual Investor editorial costs  increased  by
$531,158 due to increased personnel costs and other expenses including
manuscript   preparation,  art  and  design  costs.  Ticker   incurred
additional  production  and  distribution costs  of  $547,048  because
Ticker  mailed only two issues in 1996, compared to 10 issues for  the
year ended December 31,1997. Ticker editorial costs also increased  by
$443,788  due to the full year of staff and related expenses in  1997.
The   expenses  incurred  for  establishing  the  Company's   website,
iionline.com, totaled $1,030,091 for the year ended December 31,  1997
compared  to  $356,839 in 1996. The Company anticipates  doubling  its
direct expenses relating to online services in 1998 as it continues to
increase its investment in this business.

     Promotion  and selling expenses increased 11%, to $6,241,793  for
the  year ended December 31, 1997 from $5,643,447 in 1996. Advertising
salaries  and  commissions have increased 57% as a  result  of  higher
advertising  revenues and additional sales personnel  that  have  been
added.  Subscription promotion costs decreased 9% as  a  result  of  a
decrease in direct mail and television campaigns in 1997.
                                       12
<PAGE>
     General  and administrative expenses increased 9%, to  $4,222,386
for  the  year  ended December 31, 1997 as compared to  $3,885,348  in
1996.  General  and administrative salaries, payroll  taxes,  employee
benefits, and other related staffing costs increased to $1,900,434 for
the year ended December 31, 1997 as compared to $1,466,474 in 1996, an
increase   of   30%.  These  added  costs  related  to  increases   in
compensation and personnel to support the Company's growth, as well as
enhanced  employee  benefits.  Also, as result  of  hiring  additional
personnel,   office  postage,  supplies  and  related  expenses   have
increased. Bad debt expense has decreased by 42%, to $120,606 for  the
year ended December 31, 1997 as compared to $208,088 in 1996, relating
to improved collection procedures.
     
     Depreciation and amortization expense increased 73%, to  $343,305
in  1997  from  $198,959 in 1996. The increase in  1997  is  primarily
attributable   to  depreciation  of  office  furniture  and   computer
equipment  purchased to accommodate the increase in  personnel  during
the year.

     Interest  income  decreased to $69,296 in 1997 from  $177,238  in
1996. This decrease is primarily due to the reduced levels of cash and
cash equivalents available for investment by the Company during 1997.

     The  Company  reported a net loss in 1997 and 1996 of  $4,960,335
and $3,189,452, respectively. No income taxes were provided in 1997 or
1996 due to the net loss. The loss per common and equivalent share for
1997 and 1996 was $.77 and $.51, respectively.
     
Liquidity and Capital Resources

     As  of  December  31,  1997, the Company had working  capital  of
$3,510,983,  including cash and cash equivalents totaling  $3,533,622.
In  addition,  the  total  value of the Company's  investment  in  the
domestic  private investment fund was $4,037,432, which is  available,
subject  to  market  fluctuations and liquidity,  to  provide  working
capital  to  fund the Company's operations. As of March 16,  1998  the
value  of  this  investment  declined to approximately  $3.5  million.
During  1997 the Company received $6,000,760 in proceeds from issuance
of  common  stock,  including $3,250,000  from  an  affiliate  of  the
Company's  Chairman,  $2,000,000  from  unrelated  parties   and   the
remainder  from  exercises of stock options. During 1997  the  Company
also withdrew $900,000 from its investment in the domestic fund. These
inflows  helped  to  fund  the Company's net cash  used  in  operating
activities of $4,743,284 during 1997.

     The Company incurred an operating loss of $5,029,631 for the year
ended  December 31, 1997. This loss was attributable to  a  number  of
factors,  including  the  development  of  two  new  products.  Ticker
incurred  net  expenses  over revenues of approximately  $0.8  million
(before  deducting  general  and  administrative  expenses)  and   the
Company's investment in its online service incurred net expenses  over
revenues of approximately $0.8 million (also before deducting  general
and  administrative expenses). In addition, during  1997  the  Company
fell  short on its goals for advertising pages sold (and the  Company,
accordingly, did not meet its goals for advertising revenues), largely
resulting   from   the  effect  of  rate  increases   implemented   of
approximately  18%  and 40% during November 1997  and  November  1996,
respectively.

      The  Company's current level of revenues are not  sufficient  to
cover  its expenses. Under its current business plan, during 1998  the
Company  does not intend to significantly reduce its expenses, expects
to  continue to invest in its existing products and anticipates losses
to  continue  in  1998. 
                                       13
<PAGE>
Therefore,profitability will be achieved in future periods only if the
Company can substantially increase its revenues while controlling
increases in expenses. Provided the Company has the financial
resources,the company intends to increase its investment in its
online service since it believes that this line of business
offers the greatest opportunity for substantially generating
revenues over the longer term.

   Management expects advertising revenues to continue to grow based
upon  a  number of factors. First, the Company expects to  derive  the
benefit  of  a full year of increased advertising rates for Individual
Investor.  Second,  the  Company believes that  it  can  attract  more
advertising  pages  from higher margin consumer advertisers  with  the
hiring  of  new  key  sales personnel. Third, the Company  expects  to
realize  the  benefits  of  increased  awareness  of  Ticker  in   the
marketplace  and  the  effect  of the new  rate  increase  for  Ticker
implemented in February 1998. Lastly, the Company expects  to  realize
higher revenues from a full year of operations of www.iionline.com, as
well  as  generate additional revenues from this growing  medium.  The
Company   also   believes  that  overall  circulation  revenues   have
stabilized.
     
     No   assurance  can  be  given  that  advertising  revenues   for
Individual   Investor   and  Ticker  will  increase   because   higher
advertising  rates  may  not be accepted by  advertisers,  advertising
pages  may  decline, and the advertising mix may change. Although  the
Company  has  recently  added  key  advertising  sales  personnel  and
anticipates  hiring a new publisher in the near future,  no  assurance
can  be  given  that these changes will result in advertising  revenue
increases. The Company also believes that a stock market correction or
"bear"  market  would affect its ability to sell  advertising  to  the
financial advertiser categories. In addition, although the Company has
developed  a  specific  marketing strategy  for  www.iionline.com,  as
described above, no assurance can be given that this strategy will  be
successful.
     
     Based  on the Company's business plan, the Company believes  that
its  working capital and its investment in the fund will be sufficient
to fund its operations and capital requirements through 1998, although
there  can  be no assurance that the assumptions in its business  plan
will  be  realized. As of December 31, 1997, the total  value  of  the
Company's  investment  in  the domestic private  investment  fund  was
$4,037,432,  which has declined to approximately $3.5  million  as  of
March  16,  1998.  This  investment is available,  subject  to  market
fluctuations  and liquidity, to provide working capital  to  fund  the
Company's  operations. Unless the Company can obtain  commitments  for
additional  capital by April 30, 1998, the Company will need  to  take
steps to withdraw all or at least most of its investment by the middle
of  1998  for working capital. Thereafter, if revenues have  not  been
significantly increased above current levels, the Company will need to
raise  additional  capital  in order to  sustain  operations  or  else
consider   the  discontinuance  or  sale  of  parts  of  its   current
operations. The Company has not yet determined the costs that it  will
incur  in  connection with its anticipated relocation to new space  in
early  1999,  although  it  can  be expected  to  be  substantial.  No
assurance  can be given as to the availability of additional financing
or,  if  available, the terms upon which it may be obtained. Any  such
additional  financing may result in dilution of an  investor's  equity
investment  in the Company. Failure to obtain additional financing  on
favorable  terms  could  have  a substantial  adverse  effect  on  the
Company's  future  ability  to conduct operations.  There  can  be  no
assurance  that additional losses will not be incurred in the  future,
or that the Company will be able to operate profitably in the future.

     In  August 1997 the Company retained the investment banking  firm
of  Bear, Stearns & Co. Inc. ("Bear Stearns") to assist the Company in
exploring  strategic  initiatives to enhance  shareholder  value,  the
process  for which is continuing. With the assistance of Bear Stearns,
the Company has focused on various alternatives including identifying,
evaluating,  and  approaching  potential  strategic  partners  seeking
investment positions in the Company's information services business.
Year 2000
                                       14
<PAGE>

      The  Company has evaluated the potential impact of the situation
commonly  referred to as the "Year 2000 Issue" ("Y2K").  Y2K  concerns
the  inability  of  information systems, primarily  computer  software
programs, to properly recognize and process date sensitive information
relating  to  the  year 2000 and beyond. Many of the world's  computer
systems  currently record years in a two-digit format.  Such  computer
systems  will  be unable to properly interpret dates beyond  the  year
1999,  which  could  lead  to  business disruptions  in  the  U.S  and
internationally. The potential costs and uncertainties associated with
Y2K  will  depend on a number of factors, including software, hardware
and the nature of the industry in which a company operates.

      To ensure that the Company's computer systems are Y2K compliant,
the  Company has been reviewing each of its systems and programs  over
the  past  year.  The Company is also working with all  of  its  major
external vendors and suppliers to assess their compliance efforts  and
the  Company's  exposure  to  them. Any  entities  which  the  Company
interacts  with  electronically,  such  as  its  outside  subscription
fulfillment  service,  customers, creditors and  banks,  can  have  an
effect on its abilities to address this issue.

      As a result of researching the  Company's hardware and software,
and  discussing Y2K with the Company's external vendors and suppliers,
it  has  been  determined  that,  based  upon  available  information,
additional costs associated with Y2K should not have a material effect
on the Company's operating results or financial condition.
                                       15
<PAGE>


ITEM 7.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
                                   
                                   
                INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                                   
                                                                     Page

Independent Auditors' Reports .....................................  17-18

Consolidated Balance Sheet as of December 31, 1997 ..................19

Consolidated Statements of Operations for the Years 
     Ended December 31,1997 and 1996 ................................20

Consolidated Statements of Stockholders' Equity for the Years
     Ended December 31, 1997 and 1996 ...............................21

Consolidated Statements of Cash Flows for the Years
     Ended December 31, 1997 and 1996 .............................. 22

Notes to Consolidated Financial Statements ..........................23-31
                                       16

INDEPENDENT AUDITORS' REPORT



To the Board of Directors and Stockholders of
Individual Investor Group, Inc.

We have audited the accompanying consolidated balance sheet
of Individual Investor Group, Inc. and subsidiaries (the
"Company") as of December 31, 1997, and the related
consolidated statements of operations, stockholders' equity,
and cash flows for each of the two years in the period then
ended.  These financial statements are the responsibility of
the Company's management.  Our responsibility is to express
an opinion on these financial statements based on our
audits.  We did not audit the financial statements of
WisdomTree Associates, L.P. (the "Partnership"), the
Company's investment in which is accounted for by use of the
equity method.  The Company's equity of $4,037,432 in the
Partnership's net assets at December 31, 1997, and its
special profit allocation of $888,168 and $75,108, and net
depreciation in fund of $898,235 and $430,337 for the years
ended December 31, 1997 and 1996, respectively, are included
in the accompanying financial statements.  The financial
statements of the Partnership were audited by other auditors
whose report has been furnished to us, and our opinion,
insofar as it relates to the amounts included for the
Partnership, is based solely on the report of such other
auditors.

We conducted our audits in accordance with generally
accepted auditing standards.  Those standards require that
we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the
financial statements.  An audit also includes assessing the
accounting principles used and significant estimates made by
management, as well as evaluating the overall financial
statement presentation.  We believe that our audits and the
report of the other auditors provide a reasonable basis for
our opinion.

In our opinion, based on our audits and the report of the
other auditors, such consolidated financial statements
present fairly, in all material respects, the financial
position of Individual Investor Group, Inc. and subsidiaries
as of December 31, 1997, and the results of their operations
and their cash flows for each of the two years in the period
then ended in conformity with generally accepted accounting
principles.





DELOITTE & TOUCHE LLP

New York, New York
March 17, 1998







               Report of Independent Auditors

The Partners of
 WisdomTree Associates, L.P.

We  have  audited  the statement  of  financial
condition,  including the condensed schedule of  investments,
of  WisdomTree Associates, L.P. (a Limited Partnership)  (the
"Partnership"),  as  of December 31,  1997  and  the  related
statements  of operations, changes in partners'  capital  and
cash  flows  for  each of the two years in  the  period  then
ended.  These financial statements are the responsibility  of
the  Partnership's  management.  Our  responsibility  is   to
express an opinion on these financial statements based on our
audits.

We conducted our audits in accordance with generally accepted
auditing standards. Those standards require that we plan  and
perform  the  audit  to  obtain  reasonable  assurance  about
whether   the  financial  statements  are  free  of  material
misstatement. An audit includes examining, on a  test  basis,
evidence  supporting  the  amounts  and  disclosures  in  the
financial  statements. An audit also includes  assessing  the
accounting principles used and significant estimates made  by
management,  as  well  as evaluating  the  overall  financial
statement presentation. We believe that our audits provide  a
reasonable basis for our opinion.

In  our  opinion, the financial statements referred to  above
present  fairly,  in  all  material respects,  the  financial
position of WisdomTree Associates, L.P. at December 31,  1997
and the results of its operations and its cash flows for each
of  the two years in the period then ended in conformity with
generally accepted accounting principles.


                              Ernst & Young LLP


New York, N.Y.
February 27, 1998



      

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEET
                                     
                                         December 31, 1997

<TABLE>
<CAPTION>


                   ASSETS
<S>                                                                                 <C>

Current assets:
    Cash and cash equivalents                                                       $3,533,622
    Accounts receivable (net of allowances of $533,693)                              2,993,299
    Prepaid expenses and other current assets                                          224,801

                                                                                ---------------
                   Total current assets                                              6,751,722


Investment in fund (Note 2)                                                          4,037,432
Deferred subscription expense                                                          426,826
Property and equipment - net (Note 3)                                                  556,070
Other assets                                                                           384,917

                                                                                ===============
                   Total assets                                                    $12,156,967
                                                                                ===============
                    

                    LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
    Accounts payable                                                                $2,093,987
    Accrued expenses (Note 4)                                                          803,502
    Deferred revenue                                                                   343,250

                                                                                ---------------
                   Total current liabilities                                         3,240,739

Deferred subscription revenue                                                        2,661,129

                                                                                ---------------
                   Total liabilities                                                 5,901,868
                                                                                ---------------

Commitments and contingencies (Note 5)

Stockholders' Equity: (Note 8)
    Preferred stock, $.01 par value, authorized 2,000,000 shares                      -
    Common stock, $.01 par value; authorized
       18,000,000 shares; issued and outstanding 7,146,071                              71,461
    Additional paid-in capital                                                      19,514,363
    Accumulated deficit                                                            (13,330,725)

                                                                                ---------------
                   Total stockholders' equity                                        6,255,099
                                                                                ---------------

                                                                                ===============
                   Total liabilities and stockholders' equity                      $12,156,967
                                                                                ===============
</TABLE>




See Notes to Consolidated Financial Statements


                                          19


                                                                     
            INDIVIDUAL  INVESTOR  GROUP, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
       

                                                                               Year Ended December 31,
                                                                    -----------------------------------------------
                                                                            1997                      1996
                                                                    ---------------------     ----------
<S>                                                                  <C>                      <C>
  
Revenues
   Financial Information Services:
      Advertising                                                             $9,578,573                $5,488,157
      Circulation                                                              3,953,285                 5,611,099
      List rental and other                                                    1,367,883                 1,437,786
                                                                    ---------------------     ---------------------
      Total financial information services revenues                           14,899,741                12,537,042
   Investment management services (Note 2)                                     1,448,644                   937,406
   Net depreciation in fund (Note 2)                                            (898,235)                 (430,337)

                                                                    ---------------------     ---------------------
      Total revenues                                                          15,450,150                13,044,111
                                                                    ---------------------     ---------------------

Operating expenses:
      Editorial, production and distribution                                   9,672,297                 6,683,047
      Promotion and selling                                                    6,241,793                 5,643,447
      General and administrative                                               4,222,386                 3,885,348
      Depreciation and amortization                                              343,305                   198,959

                                                                    ---------------------     ---------------------
      Total operating expenses                                                20,479,781                16,410,801
                                                                    ---------------------     ---------------------


                                                                    ---------------------     ---------------------
Operating loss                                                                (5,029,631)               (3,366,690)
                                                                    ---------------------     ---------------------

Interest  income                                                                  69,296                   177,238

                                                                    =====================     =====================
Net loss                                                                     ($4,960,335)              ($3,189,452)
                                                                    =====================     =====================



Loss per weighted average common share                                               ($0.77)                   ($0.51)

Weighted average number of common
  shares outstanding during the period                                         6,466,168                 6,198,260
</TABLE>




See Notes to Consolidated  Financial Statements

                                                                 20
<TABLE>
<CAPTION>

                                              INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                                                       Consolidated Statements of Stockholders' Equity
                                                                        (Note 8)

                                                                                                       Unrealized /
                                                Common Sto Additional                                  (Realized) Gain
                                        Shares      Par      Paid-in    Accumulated          Treasury Son Marketable
                                        Issued     Value     Capital      Deficit    Shares    Amount   Securities    Total
<S>                                     <C>          <C>       <C>          <C>        <C>       <C>         <C>        <C>
      
Balance, January 1, 1996               6,335,181  $63,353  $15,586,315  ($5,180,938)  31,822     -          -      $10,468,730

Exercise of options - net                 88,760      887      388,174       -          -        -          -          389,061

Repurchase and retirement of common s   (250,000)  (2,500)  (2,450,846)      -       250,000     -          -       (2,453,346)

Retirement of treasury stock             (31,822)    (319)      -            -      (281,822)    -          -             (319)

Net unrealized gain on marketable sec     -          -          -            -          -        -          22,433      22,433

Net loss                                  -          -          -        (3,189,452)    -        -          -       (3,189,452)

Balance, December 31, 1996             6,142,119   61,421   13,523,643   (8,370,390)    -        -          22,433   5,237,107

Exercise of options - net                153,983    1,540      749,220       -          -        -          -          750,760

Issuance of Common Stock                 849,969    8,500    5,241,500       -          -        -          -        5,250,000

Net realized gain on marketable secur     -          -          -            -          -        -         (22,433)    (22,433)

Net loss                                  -          -          -        (4,960,335)    -        -          -       (4,960,335)

Balance, December 31, 1997             7,146,071  $71,461  $19,514,363 ($13,330,725)    -        -          -       $6,255,099
</TABLE>

See Notes to Consolidated  Financial Statements
                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>


                                                         Year Ended December 31,
                                                      1997              1996
<S>                                                    <C>                <C>

Cash flows from operating activities:
Net loss                                            ($4,960,335)      ($3,189,453)
Adjustments to reconcile net loss to
  net cash used in operating activities:
   Depreciation and amortization                        343,305           198,959
   Changes in operating assets and liabilities:
      Decrease (increase) in:
        Accounts receivable                            (412,027)       (1,091,637)
        Prepaid expenses and other assets               (80,055)         (135,840)
        Deferred subscription expense                   530,588           339,192
      Increase (decrease) in:
        Accounts payable and accrued expenses           159,598           214,436
        Deferred revenue                                343,250                 -
        Deferred subscription revenue                  (667,608)          (45,519)

      Net cash used in operating activities          (4,743,284)       (3,709,862)


Cash flows from investing activities:
Purchase of property and equipment                     (178,372)         (513,619)
Net depreciation in fair value of investment in f        10,067           355,229
Withdrawals from fund, net                              900,000         1,200,000

      Net cash provided by investing activities         731,695         1,041,610


Cash flows from financing activities:
Proceeds from exercise of stock options                 750,760           389,061
Proceeds from issuance of Common Stock (note 8)       5,250,000                 -
Common Stock Repurchased (note 9)                             -        (2,453,346)

      Net cash provided by (used in) financing ac     6,000,760        (2,064,285)


Net increase (decrease) in cash and cash equivale     1,989,171        (4,732,536)

Cash and cash equivalents, beginning of period        1,544,451         6,276,987

Cash and cash equivalents, end of period             $3,533,622        $1,544,451
</TABLE>





See Notes to Consolidated  Financial Statements
                                              2
<PAGE>
 INDIVIDUAL INVESTOR GROUP, INC. NOTES TO CONSOLIDATED FINANCIAL
                           STATEMENTS


                                
        INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.   SUMMARY OF ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES

      Individual  Investor  Group,  Inc.  and  subsidiaries  (the
"Company")  is  a  financial information  services  company  that
publishes and markets Individual Investor, a personal finance and
investment   magazine,   Ticker,  a   magazine   for   investment
professionals, Individual Investor's Special Situations Report, a
financial investment newsletter, and Individual Investor Online a
website  located at www.iionline.com. The Company contracts  with
unaffiliated suppliers for paper, printing, binding, subscription
fulfillment,  newsstand  distribution  and  list  management.  In
addition, the Company provides investment management services  to
two  private investment funds and is a portfolio consultant to  a
sponsor of unit investment trusts.
      Principles  of  Consolidation - The consolidated  financial
statements  include  the accounts of Individual  Investor  Group,
Inc.  and  its subsidiaries: Individual Investor Holdings,  Inc.,
WisdomTree  Capital Management, Inc., WisdomTree  Administration,
Inc., WisdomTree Capital Advisors, LLC, I.I Interactive, Inc. and
I.I.  Strategic Consultants, Inc. Investment in fund (note 2)  is
accounted for under the equity method since the Company exercises
significant influence over the operating and financial affairs of
the fund.
      Revenue  Recognition - Advertising and circulation revenues
are  recognized, net of agency commissions and estimated  returns
and   allowances,   when   publications  are   issued.   Deferred
subscription revenue, net of agency commissions, is recorded when
subscription orders are received. Investment management  services
and online income are recognized as earned. List rental income is
recognized, net of commission, when a list is provided.
      Deferred  Subscription Expense - The Company defers  direct
response advertising costs incurred to elicit subscription  sales
from  customers who could be shown to have responded specifically
to  the advertising and that resulted in probable future economic
benefits. Such deferred costs, which consist primarily of  direct
mail  and  television  campaign costs,  are  amortized  over  the
estimated period of future benefit, ranging from 12 to 21 months.
     Property and Equipment - Property and equipment are recorded
at  cost. Depreciation of property and equipment is calculated on
the  straight-line method over the estimated useful lives of  the
respective  assets, ranging from three to seven years.  Leasehold
improvements are amortized over the lesser of the useful life  of
the asset or the term of the lease.
      Income  Taxes - Deferred taxes are provided on a  liability
method  whereby deferred tax assets are recognized for deductible
temporary  differences,  and  operating  loss  carryforwards  and
deferred  tax  liabilities are recognized for  taxable  temporary
differences.  Temporary differences are the  differences  between
the  reported  amounts of assets and liabilities  and  their  tax
bases.  Deferred tax assets are reduced by a valuation  allowance
when,  in  the opinion of management, it is more likely than  not
that  some portion or all of the deferred tax assets may  not  be
realized.  Deferred tax assets and liabilities are  adjusted  for
the  effects  of  changes in tax laws and rates on  the  date  of
enactment.
                                       23
<PAGE>

     Financial  Instruments - For financial instruments including
cash,  accounts receivable and payable and accruals, the carrying
amount  approximated fair value because of their short  maturity.
As  of December 31, 1997 cash equivalents consist of  investments
in  a  government  fund  that invests  in  securities  issued  or
guaranteed   by   the   U.S.   Government,   its   agencies    or
instrumentality's, which have average maturities of 30 days.
      Stock-Based Compensation -  In accordance with Statement of
Financial Accounting Standards ("SFAS") No. 123, "Accounting  for
Stock-Based  Compensation" the Company  continues  to  apply  the
measurement  and  recognition provisions of Accounting  Principal
Board  Opinion  No. 25 and related interpretations in  accounting
for issuance of employee stock options.
      Use  of Estimates - The preparation of financial statements
in  conformity  with  generally  accepted  accounting  principles
requires management to make estimates and assumptions that affect
the   reported  amounts  of  assets,  liabilities,  revenues  and
expenses   reported  in  the  financial  statements.  Significant
accounting estimates used include estimates for sales returns and
allowances,   segment   information  and   proforma   disclosures
regarding  the fair value of stock options granted  in  1997  and
1996. Actual results could differ from those estimates.

     Earnings  Per  Share -  The Company  adopted  SFAS  No.  128,
"Earnings  Per  Share" which became effective for  the  Company's
consolidated financial statements beginning in the fourth quarter
of  1997.  SFAS  No.  128  eliminates the disclosure  of  primary
earnings  per share which includes the dilutive effect  of  stock
options,  warrants,  and  other convertible  securities  ("Common
Stock  Equivalents")  and instead requires reporting  of  "basic"
earnings  per  share,  which excludes Common  Stock  Equivalents.
Additionally, SFAS No. 128 changes the methodology  and  criteria
for  calculating and reporting fully diluted earnings per  share.
The  loss  per  common share for both 1997 and 1996  is  computed
based   on   the   weighted  average  number  of  common   shares
outstanding.  The exercise of stock options and warrants were not
assumed  in  the  computation of loss per common  share,  as  the
effect  would have been antidilutive. The adoption  of  this  new
accounting  standard  did  not have  a  material  effect  on  the
reported loss per share of the Company.
          
Disclosure of Information about Capital Structure.In
February 1997,the Financial Accounting Standards Board issued
SFAS No. 129, "Disclosure of Information about Capital
Structure". SFAS No. 129 requires an entity to describe the
pertinent rights and privileges of its various securities
outstanding. The adoption of SFAS No. 129 did not have a
significant impact on the consolidated financial statements of
the Company.
          
Reporting Comprehensive Income. In September 1997, the
Financial Accounting
Standards  Board  issued  SFAS No. 130, "Reporting  Comprehensive
Income",   which   becomes  effective  for  the  Company's   1998
consolidated  financial statements. SFAS  No.  130  requires  the
disclosure  of  comprehensive income, defined as  the  change  in
equity  of  a  business  enterprise from transactions  and  other
events  and circumstances from nonowner sources, in the Company's
consolidated  financial  statements.  In  the  opinion   of   the
Company's  management,   the  adoption  of  this  new  accounting
standard  will  not  have a material effect on  the  consolidated
financial statements of the Company.
                                       24
<PAGE>
         Disclosure  about  Segments of an Enterprise and Related 
 Information.   In  September   1997,  the  Financial   Accounting
 Standards Board issued SFAS No. 131,  "Disclosures about Segments
 of  an  Enterprise  and  Related   Information",   which  becomes
 effective  for  the   Company's   1998   consolidated   financial
 statements.   SFAS  No.  131  requires  that  a  public  business
 enterprise report certain  financial and descriptive  information
 about its reportable  operating  segments.  In the opinion of the
 Company's  management,   the  adoption  of  this  new  accounting
 standard  will not have a  material  effect  on the  consolidated
 financial statements of the Company.

2.   INVESTMENT MANAGEMENT SERVICES

      The  Company, through a wholly-owned subsidiary, WisdomTree
Capital  Management, Inc. ("WTCM"), serves as General Partner  of
(and  investor in) a private investment fund, whereby it provides
investment management services and makes investment decisions for
the  fund.  The  value of the Company's investment  in  the  fund
decreased  to  $4,037,432 as of December 31,  1997,  compared  to
$4,947,500 in 1996. This decrease resulted from net losses on the
Company's  investment  in  the fund of $898,235,  withdrawals  of
$900,000  by  the  Company, offset by a $888,168  special  profit
allocation.
      The  fund's  investments  are  valued  at  market  at  each
reporting date, with unrealized gains and losses reported in  net
income.  Accordingly, the Company's investment in the  fund  (and
equity  in net income or loss of fund) is subject to fluctuations
in  value  due  to fund performance and prevailing  stock  market
conditions. The Company recorded net depreciation in the fund  of
$898,235  and  $430,337  in 1997 and 1996 respectively.  Selected
financial information for the fund at December 31, 1997 and  1996
and for the years then ended is as follows:

                              1997           1996
Assets (at fair value)   $ 71,245,441    $ 72,169,447
Liabilities ..........     32,104,302      13,131,639
Partners' capital ....     39,141,139      59,037,808

Net loss .............   ($ 5,941,559)   ($ 3,562,507)


       The   Company,  through  WTCM  and  another   wholly-owned
subsidiary, WisdomTree Administration, Inc., provides  investment
management  services to the domestic fund referred to above,  and
to  an  offshore  private investment fund.  The  Company  has  no
investment  in  the  offshore fund. The Company  is  entitled  to
receive  a  management fee equal to 1/4 of 1% of  the  net  asset
value  of  the domestic fund, calculated as of the last  business
day  of each quarter, and a management fee equal to 1/8 of 1%  of
the  net  asset  value of the offshore fund, calculated  monthly.
Total  management fees for the years ended December 31, 1997  and
1996 totaled $442,320 and $668,001, respectively.

     WTCM is also entitled to receive a special profit allocation
equal  to  20% of the excess of the net income, if any, allocated
to  each  investor  (not  including  income  earned  on  its  own
investment)  in  the  funds for the fiscal year,  over  any  loss
carryforwards  with respect to the investor. The  special  profit
allocations  are calculated at year end, which is  December  31st
for the
                                       25
<PAGE>
domestic  fund and June 30th for the offshore fund.  The  special
profit  allocations for 1997 and 1996 were $948,086 and $225,405,
respectively.  Such  amounts have been  reflected  as  investment
management  services revenues and are included in the  investment
in fund balance at December 31, 1997, in the accompanying balance
sheet.

      Total equity under management by the Company as of December
31,  1997  and 1996 for both the funds totaled approximately  $47
million and $66 million, respectively.

     PROPERTY AND EQUIPMENT

        Equipment .............................................     $   821,389
        Furniture and fixtures ................................         226,169
        Leasehold improvements ................................         164,119
                                                                    -----------
                                                                      1,211,677
          Less:accumulated depreciation  and amortization .....        (655,607)
                                                                    $   556,070
                                                                    -----------
                                                                    -----------

      ACCRUED EXPENSES

        Accrued employee compensation .........................     $   349,251
        Deferred rent credits .................................         128,269
        Accrued distribution expenses .........................         113,954
        Accrued professional fees .............................         106,060
        Other .................................................         105,968
                                                                    -----------
                                                                    $   803,502
                                                                    -----------
                                                                    -----------

5.        COMMITMENTS AND CONTINGENCIES

     Litigation - The Company is involved in ordinary and routine
litigation incidental to its business. In the opinion of
management, there are no legal proceedings that would have a
material adverse affect on the consolidated financial statements
of the Company.

     Employment  Agreements  -  The  Company  has  an  employment
agreement  with  an officer, the terms of which  expire  in  July
1999, and an employment agreement with an employee, the terms  of
which  expire in June 1998. These agreements provide for  minimum
salary  levels, adjusted annually as determined by the  Board  of
Directors.  These agreements provide for an aggregate  commitment
for future salaries of approximately $401,063.
     
     Profit Sharing Plan - The Company has a profit sharing  plan
(the  "Plan"), subject to Section 401(k) of the Internal  Revenue
Code.   All employees who complete at least two months of service
and  have attained the age of 21 are eligible to participate. The
Company can make discretionary contributions to the Plan but none
were made in 1997 and 1996.
                                       26
<PAGE>
     Lease  Agreements - The Company leases office space  in  New
York  City under an operating lease which expires March 30, 1999.
The  Company also subleases its former office space in  New  York
City under an operating lease which  expires March 1, 2005.  Rent
expense  for  the  years ended December 31,  1997  and  1996  was
$519,675  and  $544,915, respectively. The  leases  and  sublease
provide  for escalation of lease payments as well as real  estate
tax increases.
     
     Future minimum lease payments and related sublease rentals
receivable with respect to non-cancelable operating leases are as
follows:


Year                     FutureMinium                           RentsReceivable
                         RentalPayment                            UnderSublease
- ----------                ----------                                -----------
      1998                   738,296                                    160,000
      1999                   331,926                                    165,000
      2000                   188,050                                    177,500
      2001                   192,550                                    190,000
      2002                   205,383                                    195,000
Thereafter                   463,733                                    426,667
                            ----------                               ----------
Total                     $2,164,529                                 $1,314,167
                          ----------                                 ----------
                          ----------                                 ----------

6.INCOME TAXES

      The  Company has available net operating loss carryforwards
("NOL's") totaling approximately $11,900,000. Based upon a change
of ownership which transpired in December 1991 the utilization of
$2,100,000  of  pre-change NOL's are limited in  accordance  with
Section  382  of  the Internal Revenue Code,  which  affects  the
amount and timing of when the NOL's can be offset against taxable
income.
      The tax effects of temporary differences that give rise  to
significant  portions of the deferred tax assets and  liabilities
at December 31, 1997 and 1996 are presented below:
                                             1997           1996
Deferred tax assets
   Net operating loss carryforwards   $ 5,354,000    $ 4,470,000
   Other ..........................       291,000        171,000
   Total ..........................     5,645,000      4,641,000
Deferred tax liabilities:
   Book in excess of tax basis
      of investment in fun ........      (563,000)    (1,598,000
                                       -----------    ----------
                                        5,082,000      3,043,000

Less: valuation allowance .........     5,082,000      3,043,000

Net deferred tax asset ............   $      --      $      --  
                                      -----------    -----------

                                       27
<PAGE>



     The  provision for income taxes for the years ended December
31, 1997 and 1996 is different than the amount computed using the
applicable  statutory Federal income tax rate with the difference
summarized below:

                                                  1997           1996
Hypothetical income tax benefit
   at the US Federal statutory rate ....  ($1,736,100)    ($1,116,300)
State and local income taxe benefit,
   less US Federal income tax benefit ..      (514,400)      (382,700)
Net operating loss benefit notrecognized     2,250,500      1,499,000
                                           -----------    -----------
                                            $    --        $     --  
                                           -----------    -----------
                                           -----------    -----------

7.   STOCK OPTIONS

     The  Company has three Stock Option Plans - 1991,  1993  and
1996.  In  addition,  in  November 1996 the  Board  of  Directors
adopted  the  1996 Management Incentive Plan under which  500,000 
stock  options are available for future grants. Under these  four
plans, the Company can issue a maximum of 2,200,000 stock options
and  other stock-based awards, most of which vest ratably over  a
three  to five-year period, commencing one year from the date  of
grant.   The  options are exercisable for a period of  up  to  10
years  from the date of grant at an exercise price which  is  not
less than the fair market value at the date of grant.

<TABLE>
<CAPTION>


                                       1997                     1996
                                           
                                         Weighted AVG.            Weighted AVG.
                               Options   Exercise Price   Options Exercise Price
<S>                             <C>        <C>              <C>     <C>

Options    Outstanding    at  1,134,601     $6.06        634,700    $4.36
January 1
Granted                         530,600     $6.54        642,100    $7.49
Exercised                      (107,167)    $4.96        (44,260)   $4.28
Canceled                        (84,983)    $6.24        (97,939)   $5.17
                             ============             ===========
Balance, December 31          1,473,051     $6.29      1,134,601    $6.06
                             ============             ===========
Range of exercise prices     $3.00-$11.88              $3.00-$11.88
Options available for grant     592,406                  1,015,839
Total common shares reserved
for future issuance's         2,065,457                    2,150,440
Options exercisable at         391,686      $4.67         316,808   $3.87
December 31
</TABLE>

                                       28
<PAGE>

          In  addition, the Company had options outstanding that  were
granted  outside  of the aforementioned plans. All  options  were
granted  at fair market value at the date of grant and expire  at
various dates through December 18, 2006.
<TABLE>
<CAPTION>
                                            
                                           1997                       1996     
                                                 Weighted Avg                   Weighted Avg
                                   Options ......Exercise Pr...... Options......Exercise Price
<S>                                <C>           <C>               <C>          <C>  
Options Outstanding atJanuary 1    1,776,163     $5.30             1,730,663    $5.23
Granted ......................       --          --                  130,000    $5.63
Exercised .....................    (69,000)      $4.71              (44,500)    $4.29
Canceled ......................     (146,667)    $5.90              (40,000)    $4.44
Balance, December 31 ..........    1,560,496     $5.27              1,776,163   $5.30
Range of exercise prices
at December 31 ................    $0.24-$7.50                      $0.24-$7.50
Options exercisable at
December 31 ...................    1,143,414     $4.84               835,080    $4.61
</TABLE>


 
<TABLE>
<CAPTION>
The following table summarizes information about stock options at December 31, 1997
                          Number          Weighted-Average                                Number       
Range of Exercise      Outstanding     Remaining Contractual     Weighted-Average      Exercisable       Weighted-Average
      Prices           at 12/31/97              Life              Exercise Price       at 12/31/97        Exercise Pric
<S>   <C>             <C>                      <C>                 <C>                   <C>                  <C>


    $ 0.24 -   5.95         1,932,014         7 years                 $ 4.88               1,414,718          $ 4.59
    $ 6.00 -   7.95           957,533           8.5                   $ 7.08                  89,049          $ 6.57
     $ 8.00 - 11.88           144,000           9.5                   $ 8.89                  31,333          $ 9.11
                     =================                                                ===============
     $ 0.24 - 11.88         3,033,547                                 $ 5.76               1,535,100          $ 4.80
                     =================                                                ===============
</TABLE>


      Pro forma information regarding net income and earnings per
share is required by SFAS No. 123, and has been determined as  if
the  Company had accounted for its employee stock options granted
under  the fair value method of SFAS No. 123. The fair value  for
these options was estimated at the date of grant using the Black-
Scholes  option pricing model with the following weighted-average
assumptions  for 1997 and 1996, respectively: risk-free  interest
rates of 6.3%; volatility factors of the expected market price of
the  Company's Common Stock of 55% and 51%; weighted-average fair
value  of options granted $3.56 and $3.89, and a weighted-average
expected life of the options of 5 years.

                                       29
<PAGE>
     For  purposes  of pro forma disclosures, the estimated  fair
value  of  the options is amortized to expense over the  options'
vesting period. The Company's pro forma information follows:

                                 1997                          1996     
                     As Reported     Proforma       As Reported     Proforma
Net loss             $(4,960,335)   $(6,080,809)    $(3,189,452)    $(4,053,894)


Loss per weighted
average common share   $(0.77)        $(0.94 )        $(0.51)         $(0.65)


     The  effects  of  applying SFAS No.  123  in  this  proforma
disclosure are not indicative of future amounts. Additional stock
option awards in future years are anticipated.

8.   STOCKHOLDERS' EQUITY

     Issuances of Common Stock - On May 1, 1997 the Company
entered into Stock Purchase Agreements with two parties unrelated
to the Company providing in the aggregate for the private sale of
328,678 shares of Common Stock for a total purchase price of
$2,000,000. These shares were sold pursuant to an exemption from
registration under the Securities Act of 1933. On June 30, 1997
and December 30, 1997 the Company entered into Stock Purchase
Agreements with Wise Partners, L.P. ("WP"), providing for the
sale of  31,496, and 489,795 shares of Common Stock respectively,
for an aggregate purchase price of $3,250,000. The Company
granted registration rights in respect of the shares issued to
WP, which is a limited partnership of
which the CEO of the Company, Jonathan L. Steinberg, is the
General Partner, and Saul Steinberg (father of Jonathan
Steinberg), is a limited partner.

     Repurchase of Common Stock - The Company repurchased 250,000
shares  of  Common Stock on the open market, at a total  cost  of
$2,453,346,  in  the  second quarter of  1996.  The  Company  has
retired  these shares and 31,822 of Common Stock previously  held
as  treasury shares. The cost of repurchased shares in excess  of
the  par  value  of the Common Stock ($.01 per  share)  has  been
charged to additional paid-in capital.

9.   SEGMENT INFORMATION

      The  Company  operates principally in two areas:  financial
information   services   and  investment   management   services.
Financial  information  operations  involve  the  publishing  and
marketing  of  Individual  Investor  magazine,  Ticker  magazine,
Individual  Investor  Online  (www.iionline.com)  and  Individual
Investor's  Special Situations Report newsletter.  Revenues  from
publishing are derived from advertising, circulation, list rental
and  online sponsorship revenues. Investment management  services
revenues  are  derived  from management  of  a  private  domestic
investment  fund  and  an offshore investment  fund  whereby  the
Company receives a management fee and a special profit allocation
(note 2). Net appreciation (depreciation) in fund is recorded  in
operating revenues to reflect such earnings and losses as part of
the  Company's core operations and, accordingly, is  included  in
the investment management segment information.
     
                                       30
<PAGE>
     Operating  loss represents the difference between  operating
revenues  less operating expenses, including corporate  expenses,
which  are allocated to operations of the segments. For  purposes
of  this  presentation,  operating  expenses  were  allocated  to
segments  based on management's estimates of usage determined  by
personnel costs and activities.

     Identifiable assets by segment are those assets used in  the
Company's  operations in each business segment. Corporate  assets
are considered to be cash and cash equivalents.                               
                                         1997            1996
Revenues:
  Financial Information Services    $14,899,741     $12,537,042
  Investment Management ........        550,409         507,069
                                    $15,450,150     $13,044,111
Operating loss:
  Financial Information Services    ($4,879,868)    ($2,865,507)
  Investment Management ........       (149,763)       (501,183)
                                    ($5,029,631)    $(3,366,690)
Identifiable assets:
  Financial Information Services     $4,412,232      $4,443,920
  Investment Management ........      4,211,113       5,315,364
  Corporate ....................      3,533,622       1,544,451
                                    $12,156,967     $11,303,735

                                          

10.  FOURTH QUARTER TRANSACTIONS
     
     In the fourth quarter of 1997 and 1996, the Company recorded
investment management service revenues from the domestic fund  of
$888,168  and $75,108, respectively, related to a special  profit
allocation  of the net income from the fund, which is  calculated
at  year  end  (note 2). On December 30, 1997  the  Company  sold
489,795 shares of Common Stock for $3,000,000 to a related  party
(see note 8).





                                       31

                               
   ITEM 8.    DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
                      FINANCIAL DISCLOSURE.
          None.
                                
                            PART III

ITEM 9.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

      The information required by this Item 9 as to directors  is
incorporated by reference to the information captioned  "Election
of   Directors"  included  in  the  Company's  definitive   proxy
statement  in connection with the meeting of shareholders  to  be
held on June 17, 1998.

ITEM 10.  EXECUTIVE COMPENSATION

      The information required by this Item 10 is incorporated by
reference  to the information captioned "Election of Directors  -
Executive  Compensation"  included in  the  Company's  definitive
proxy statement in connection with the meeting of shareholders to
be held on June 17, 1998.

ITEM 11.  SECURITY  OWNERSHIP  OF CERTAIN BENEFICIAL  OWNERS  AND
          MANAGEMENT

      The information required by this Item 11 is incorporated by
reference   to  the  information  captioned  "Voting  Securities"
included   in   the  Company's  definitive  proxy  statement   in
connection  with the meeting of shareholders to be held  on  June
17, 1998.

ITEM 12.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      The information required by this Item 12 is incorporated by
reference  to the information captioned "Election of Directors  -
Related Transactions" included in the Company's definitive  proxy
statement  in connection with the meeting of the shareholders  to
be held on June 17, 1998.














                                       32
ITEM 13.  EXHIBITS AND REPORTS ON FORM 8-K

(a)  Exhibits
                                         
Exhibit     Description                       Method of Filing
   No.
       3.1  Amended and Restated         Incorporated by reference
            Certificate of               to Exhibit 3.1 to the
            Incorporation of Registrant  Registrant's Registration
                                         Statement on Form S-18
                                         (File No. 33-43551-NY) (the
                                         "Form S-18")
       3.2  Bylaws of Registrant         Incorporated by reference
                                         to Exhibit 3.2 to the Form
                                         S-18
       4.1  Specimen Certificate for     Incorporated by reference
            Common  Stock of Registrant  to Exhibit 4.1 to the Form
                                         S-18
     10.1   Indemnification Agreement,   Incorporated by reference
            dated August 19, 1991,       to Exhibit 10.1 to the Form
            between Registrant and Scot  S-18
            A. Rosenblum
     10.2   Indemnification Agreement,   Incorporated by reference
            dated August 19, 1991,       to Exhibit 10.2 to the Form
            between Registrant and       S-18
            Bruce L. Sokoloff
     10.3   Indemnification Agreement,   Incorporated by reference
            dated August 19, 1991,       to Exhibit 10.3 to the Form
            between Registrant and       S-18
            Jonathan L. Steinberg
     10.4   Indemnification Agreement,   Incorporated by reference
            dated August 19, 1991,       to Exhibit 10.4 to the Form
            between Registrant and       S-18
            Jonathan M. Tisch
     10.5   Form of 1991 Stock Option    Incorporated by reference
            Plan of Registrant           to Exhibit 10.13 to the
                                         Form S-18
     10.6   Stock Purchase Agreement,    Incorporated by reference
            dated August 7, 1991, among  to Exhibit 10.29 to the
            Registrant, Jonathan M.      Form S-18
            Tisch, and Jonathan L.
            Steinberg
            
     10.7   Units Purchase Agreement     Incorporated by reference
            between Registrant and       to Exhibit 10.32 to the
            Reliance Insurance Company   Form S-18
                                         
     10.8   Trademark License Agreement  Incorporated by reference
            dated June 19, 1992 between  to Exhibit 10.25 to the
            Registrant and the American  Form 10-KSB for the year
            Association of Individual    ended December 31, 1992
            Investors, Inc.              ("1992 Form 10-KSB)"
                                       33
<PAGE>
     10.9   Office Lease, Dated January  Incorporated by reference
            10, 1994, between 333 7th    to Exhibit 10.22 to the
            Ave. Realty Co. and the      Form 10-KSB for the year
            Registrant                   ended December 31, 1993
                                         ("1993 Form 10-KSB")
                                         
     10.10  Stock purchase agreement,    Incorporated by reference
            dated December 1, 1993,      to Exhibit 10.23 to the
            between Bernard Schwartz     1993 Form 10-KSB
            and the Registrant
     10.11  Consulting agreement, dated  Incorporated by reference
            September 24, 1993, with     to Exhibit 10.26 to the
            form of Stock Option         1993 Form 10-KSB
            Agreement
            
     10.12  Stock Option Agreement,      Incorporated by reference
            dated April 7, 1994,         to Exhibit 10.27 to the
            between Registrant and       Form 10-QSB for the quarter
            Jonathan L. Steinberg        ended June 30, 1994 ("1994
                                         Form 10-QSB")
                                         
     10.13  Employment Agreement, dated  Incorporated by reference
            July 27, 1994, between       to Exhibit 10.28 to the
            Registrant and Robert H.     1994 Form 10-QSB
            Schmidt
     10.14  Indemnification Agreement,   Incorporated by reference
            dated July 27, 1994,         to Exhibit 10.30 to the
            between Registrant and       1994 Form 10-QSB
            Robert H. Schmidt
            
    10.15   Consulting Agreement, dated  Incorporated by reference
            February 3, 1995, with form  to Exhibit 10.32 to the
            of stock option agreement    1994 Form 10-KSB
            
     10.16  Stock Option Agreement,      Incorporated by reference
            dated June 21, 1995,         to Exhibit 10.33 to the
            between Registrant and       1994 Form 10-KSB
            Bruce
            Sokoloff
            
     10.17  Form of Partnership          Incorporated by reference
            Agreement for WisdomTree     to Exhibit 10.37 to the
            Associates, L.P.             1994 Form 10-KSB
            
     10.18  WisdomTree Capital           Incorporated by reference
            Advisors, LLC  Agreement     to Exhibit 10.38 to the
            dated November 1, 1995       1994 Form 10-KSB
                                       34
<PAGE>
   10.19    Agreement between            Incorporated by reference
            WisdomTree Offshore L.T.D,   to Exhibit 10.39 to the
            and WisdomTree Capital       1994 Form 10-KSB
            Management, Inc. and         
            WisdomTree Capital           
            Advisors, LLC dated          
            December 1, 1995             
                                         
   10.20    Office sublease, dated        Incorporated by reference
            December 8, 1995, between     to Exhibit 10.41 to the 
            Porter Novelli, Inc. and       1995 Form 10-KSB
            the Registrant
            
   10.21    Office sublease, dated       Incorporated by reference
            January 1996                 to Exhibit 10.42 to the
            between VCH Publishers,      1995 Form 10-KSB
            Inc. and the
            Registrant
                                         
  10.22     Form of 1996 Performance     Incorporated by reference
            Equity Plan                  to Exhibit 10.43 to the
                                         1995 Form 10-KSB
                                         
  10.23     Form of 1996 Management      Incorporated by reference
            Incentive Plan               to Exhibit  4.10 to the
                                         Registrant's Registration
                                         Statement on Form S-8 (File
                                         No. 333-17697)
                                         
  10.24     Form of 1993 Stock Option    Incorporated by reference
            Plan of Registrant           to Exhibit
                                         4.2 to the Registrant's
                                         Registration Statement on
                                         Form S-8 (File No. 33
                                         72266)
                                         
  10.25     Stock Purchase Agreement,    Incorporated by reference
            dated May 1, 1997, for       to Exhibit
            164,339 shares of the        10.1 to the Form 10-QSB for
            Company's Common Stock       the quarter ended June 30,
                                         1997
                                         
  10.26     Stock Purchase Agreement,    Incorporated by reference
            dated May 1, 1997, for       to Exhibit
            164,339 shares of the        10.2 to the Form 10-QSB for
            Company's Common Stock       the quarter ended June 30,
                                         1997
                                         
  10.27     Stock Purchase Agreement,    Incorporated by reference
            dated June 30, 1997 between  to Exhibit
            Registrant and Wise          10.3 to the Form 10-QSB for
            Partners L.P                 the quarter ended June 30,
                                         1997
                                         
  10.28     Form of Stock Option         Incorporated by reference
            agreement, dated May 9,      to Exhibit
            1997 between Registrant and  10.4 to the Form 10-QSB for
            each of Jonathan Steinberg,  the quarter ended June 30,
            Robert Schmidt, Scot         1997
            Rosenblum, and Michael       
            Kaplan
                                       35
<PAGE>
  10.29     Stock Purchase Agreement,    Incorporated by reference
            dated December 31, 1997      to Exhibit 10.6 of the
            between Registrant and Wise  Schedule 13D filed on
            Partners L.P.                behalf of Jonathan L.
                                         Steinberg on January 13,
                                         1998
                                         
    11      Computation of Loss Per      Filed herewith,
            Share                        sequentially numbered page
                                         38
                                         
   21.1     Subsidiaries of the          Filed herewith,
            Registrant                   sequentially numbered page
                                         39
                                         
   23.1     Consent of Independent       Filed herewith,
            Auditors-Deloitte & Touche   sequentially numbered page
            LLP                          40
                                         
   23.2     Consent of Independent       Filed herewith,
            Auditors-Ernst & Young LLP   sequentially numbered page
                                         41
   27       Financial Data Schedule
                                       36
<PAGE>


      In accordance with Section 13 or 15(d) of the Exchange Act of 1934,
the  Registrant  caused this report to be signed on  its  behalf  by  the
undersigned, thereunto duly authorized.


                              INDIVIDUAL INVESTOR GROUP, INC.
Date:  March 30, 1998


                              By: /s/ Jonathan L. Steinberg
                                   Jonathan L. Steinberg
                                   Chief Executive Officer


      In  accordance with the Exchange Act, this report has  been  signed
below  by  the following persons on behalf of the Registrant and  in  the
capacities and on the dates indicated.

 Signature                   Title                   Date
                                                     
 /s/ Jonathan L. Steinberg   Chief Executive         March 30, 1998
Jonathan L. Steinberg        Officer and Director    
                                                     
                                                     
 /s/ Robert H. Schmidt       President and Director  March 30, 1998
Robert H. Schmidt                                    
                                                     

 /s/ Scot A. Rosenblum       Chief Financial         March 30, 1998
Scot A. Rosenblum            Officer, Executive      
                             Vice President and      
                             Director                
 /s/ Henry G. Clark                                  March 30, 1998
Henry G. Clark                                       
                             Controller (Principal   
                             Accounting Officer)     
 /s/ Bruce L. Sokoloff                               March 30, 1998
Bruce L. Sokoloff            
                             Director


   /s/ Peter M. Ziemba                 Dir           March 30, 1998
Peter M. Ziemba
                                    37
<PAGE>
                                                EXHIBIT 11

         Computation of Loss Per Share


Year Ended December 31, 1997 .         Basic        Diluted

Net loss .....................   $(4,960,335)   $(5,074, 265


Weighted average common shares     6,466,168      6,466,168)
outstanding

Loss per common share ........         (0.77)         (0.77)



Year Ended December 31, 1996

Net loss .....................   $(3,189,452)   $(3,189,452)


Weighted average common shares     6,198,260      6,198,260
outstanding

Loss per common share ........   $     (0.51)   $     (0.51)
                                       38
                                                              EXHIBIT 21.1

                                
                          SUBSIDIARIES
                               OF
                 INDIVIDUAL INVESTOR GROUP, INC.


 Subsidiary                                            State of Organization

Individual Investor Holdings, Inc.                                Delaware

WisdomTree Capital Management, Inc.                               New York

I.I. Strategic Consultants, Inc.                                  Delaware

WisdomTree Administration, Inc.                                   Delaware

I.I. Interactive, Inc.                                            Delaware

Advanced Marketing Ventures, Inc. (inactive)                      Delaware

WisdomTree Capital Advisors, LLC                                  New York


                                       39
<PAGE>
                                     40

                                                Exhibit 23.1




INDEPENDENT AUDITORS' CONSENT


To the Board of Directors and Stockholders
of Individual Investor Group, Inc.


We consent to the incorporation by reference in Registration
Statement No. 33-74846 on Form S-3 and Registration
Statements Nos. 33-72266, 33-85910 and 333-17697on Form S-8
of Individual Investor Group, Inc. and subsidiaries of our
report dated March 17,1998, appearing in the Annual Report
on Form 10-KSB of Individual Investor Group, Inc. and
subsidiaries for the year ended December 31, 1997.



DELOITTE & TOUCHE LLP


New York, New York
March  27, 1998





















                                                Exhibit 23.2







               Consent of Independent Auditors


     We consent to the incorporation by reference in the Registration Statements
     (Form S-3 No. 33-74846 and Forms S-8 No. 33-72266,  33-85910 and 333-17697)
     pertaining to Individual  Investor Group, Inc. of our report dated Feburary
     27,  1998,   with  respect  to  the  financial   statements  of  Wisdomtree
     Associates,  L.P. included in the Annual Report (Form 10-KSB) of Individual
     Investor Group, Inc. for the year ended December 31, 1997.




                         Ernst & Young LLP

New York, New York
March 26, 1998
                                       41
<PAGE>







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