INDIVIDUAL INVESTOR GROUP INC
SC 13D/A, 1998-07-07
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                                                       ------------------------


                                  SCHEDULE 13D


                    Under the Securities Exchange Act of 1934
                               (Amendment No. 7)*


                         Individual Investor Group, Inc.
                         -------------------------------
                                (Name of Issuer)


                          Common Stock, $.01 par value
                          ----------------------------
                           (Title Class of Securities)


                                  455907105
                                --------------   
                                (CUSIP Number)


                              Jonathan L. Steinberg
         c/o Individual Investor Group, Inc., 1633 Broadway, 38th Floor,
                              New York, NY 100019
         ----------------------------------------------------------------
            (Name, Address and Telephone Number of Person Authorized
                     to Receive Notices and Communications)


                                  June 26, 1998
          ---------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box |_|.

Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule  13d-1(a) for other  parties to whom copies are to be
sent.

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).




<PAGE>



                                  SCHEDULE 13D


CUSIP No.     455907105                      Page 2 of 7 Pages
- ------------------------                    -------------------------      
- ------------------------------------------------------------------------------ 
1         NAME OF REPORTING PERSON
          I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)

                   Jonathan L. Steinberg
- ------------------------------------------------------------------------------
2         CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*          (a)  |_|
                                                                     (b)  |_|
- ------------------------------------------------------------------------------
3         SEC USE ONLY

- ------------------------------------------------------------------------------ 
4         SOURCE OF FUNDS*

                   N/A
- ------------------------------------------------------------------------------
5         CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT 
          TO ITEMS 2(d) OR 2(e)                                            |_|

- ------------------------------------------------------------------------------
6         CITIZENSHIP OR PLACE OF ORGANIZATION

                   United States of America
- ------------------------------------------------------------------------------
                           7        SOLE VOTING POWER

                                    3,169,476 shares of Common Stock
        NUMBER OF          ---------------------------------------------------
         SHARES            8        SHARED VOTING POWER   
      BENEFICIALLY
        OWNED BY                        -0-
          EACH             ---------------------------------------------------
        REPORTING          9        SOLE DISPOSITIVE POWER
         PERSON
          WITH                      3,169,476 shares of Common Stock
                           ---------------------------------------------------
                           10       SHARED DISPOSITIVE POWER

                                    -0-
- ------------------------------------------------------------------------------ 
11        AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                   3,169,476 shares of Common Stock
- ------------------------------------------------------------------------------
12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

- ------------------------------------------------------------------------------
13        PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                   35.3%
- ------------------------------------------------------------------------------
14        TYPE OF REPORTING PERSON*

                   IN
- ------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.



<PAGE>



Item 1.  Security and Issuer.

     This  statement  relates  to the  Common  Stock,  par value  $.01 per share
("Common  Stock"),  of  Individual  Investor  Group,  Inc.  ("Company"),   whose
principal executive offices are located at 1633 Broadway,  38th Floor, New York,
New York 10019.

Item 2.  Identity and Background.

     No change.

Item 3.  Source and Amount of Funds or Other Consideration.

     Item 3 is amended to add the following:

     The aggregate  purchase  price of $5,000,000  used to acquire the 1,259,842
additional  shares of Common Stock by Wise  Partners,  L.P. on June 26, 1998 was
funded by the bank financing discussed in Item 6.

Item 4.  Purpose of Transaction.

     Item 4 is amended to add the following:

     Mr. Jonathan L. Steinberg,  as the general partner of Wise Partners,  L.P.,
has determined  that the shares of Common Stock  acquired by the  partnership on
June 26, 1998 will be held for investment purposes.

Item 5.  Interest in Securities of the Issuer.

     Item 5 is amended to add the following:

     As of the  date  of  this  Amendment  No.  7,  Mr.  Jonathan  L.  Steinberg
beneficially  owns 3,169,476  shares of Common Stock,  which represents 35.3% of
the outstanding  Common Stock of the Company.  Of the 3,169,476 shares of Common
Stock,  900,010  shares of Common  Stock are owned of record by Mr.  Jonathan L.
Steinberg,  1,781,133  shares  of  Common  Stock  are  owned of  record  by Wise
Partners,  L.P. and are  beneficially  owned by Mr.  Jonathan L.  Steinberg  and
488,333 shares of Common Stock are subject to options  currently  exercisable by
Mr. Jonathan L. Steinberg.

     Wise Partners,  L.P. is a limited partnership  organized and existing under
the laws of the State of Delaware. Mr. Jonathan L. Steinberg is the sole General
Partner of Wise Partners,  L.P. and as such has the power to direct the vote and
disposition of the 1,781,133 shares of Common Stock owned by Wise Partners, L.P.
The 1,259,842 shares of Common Stock reported upon in this Amendment No. 7, were
purchased by Wise Partners, L.P. on June 26, 1998, at a price per share equal to
$3.97 (the closing ask price of the Common Stock as reported by the Nasdaq Stock
Market on June 25,  1998).  The shares of Common Stock were  purchased  directly
from the Company in a transaction  exempt from the registration  requirements of




                                     3 of 7


<PAGE>


the  Securities  Act of 1933, as amended,  pursuant to Section 4(2). Mr. Saul P.
Steinberg,  the father of Mr. Jonathan L. Steinberg,  the reporting person, is a
limited  partner of Wise Partners,  L.P. and the only other person known to have
the right to receive dividends or proceeds from the sale of the 1,781,133 shares
of Common Stock owned of record by Wise Partners, L.P.

     Of the  3,169,476  shares of Common  Stock being  reported as  beneficially
owned by Mr.  Jonathan L.  Steinberg in this  Amendment No. 7, 488,333 shares of
Common Stock are subject to the terms of a Stock Option  Agreement  dated May 9,
1997 issued by the Company to Mr. Jonathan L. Steinberg.  That agreement governs
three series of options as follows:

     (A) The right to purchase an aggregate of 500,000 shares of Common Stock as
follows:  125,000  shares of Common  Stock may be purchased on or after April 7,
1996 at a purchase price of $4.9375 per share;  an additional  125,000 shares of
Common Stock may be  purchased on or after April 7, 1997 at a purchase  price of
$4.9375 per share; an additional 125,000 shares of Common Stock may be purchased
on or after  April 7,  1998 at a  purchase  price of  $6.25  per  share;  and an
additional  125,000 shares of Common Stock may be purchased on or after April 7,
1999 at a purchase  price of $7.50 per share.  As of the date of this  Amendment
No. 6, Mr.  Jonathan L.  Steinberg  currently  has the right to acquire  375,000
shares of Common  Stock.  The right to purchase the above shares of Common Stock
expires on April 6, 2004, unless earlier terminated pursuant to the terms of the
option.

     (B) The right to purchase an aggregate of 80,000  shares of Common Stock as
follows:  26,667  shares of Common  Stock may be  purchased on or after June 23,
1996; an  additional  26,667 shares of Common Stock may be purchased on or after
June 23, 1997; and an additional  26,666 shares of Common Stock may be purchased
on or after June 23, 1998. The exercise price is $5.75 per share. As of the date
of this Amendment No. 6, Mr.  Jonathan L.  Steinberg  currently has the right to
acquire 53,334 shares of Common Stock. The right to purchase the above shares of
Common Stock expires on June 23, 2005, unless earlier terminated pursuant to the
terms of the option.

     (C) The right to purchase an aggregate of 100,000 shares of Common Stock as
follows:  33,333 shares of Common Stock may be purchased on or after November 4,
1997;  33,333  shares of Common Stock may be  purchased on or after  November 4,
1998; and 33,334 shares of Common Stock may be purchased on or after November 4,
1999.  The exercise  price is $7.50 per share.  As of the date of this Amendment
No. 6, Mr.  Jonathan  L.  Steinberg  currently  has the right to acquire  33,333
shares of Common  Stock.  The right to purchase the above shares of Common Stock
expires on November 4, 2006, unless earlier terminated  pursuant to the terms of
the option.

     Except as otherwise  disclosed  herein,  no  transactions  in the shares of
Common  Stock have been  effected by Mr.  Jonathan L.  Steinberg  in the past 60
days.

Item 6.  Contracts, Arrangements, Undertakings or Relationships with Respect to
         Securities of the Issuer.




                                     4 of 7


<PAGE>



     Item 6 is hereby  amended to delete the sixth  paragraph of the item as set
forth in Amendment #6 to this Schedule 13D and in its place is  substituted  the
following:

     Mr.  Jonathan L.  Steinberg has pledged  900,000  shares of Common Stock to
Republic  National  Bank of New York  ("Republic")  pursuant  to a Guaranty  and
Security  Agreement dated December 16, 1994 and Guaranty and Security  Agreement
dated December 31, 1997  ("Security  Agreements")  in connection with the Demand
Grid Note dated  December  16,  1994  between  Mr.  Jonathan  L.  Steinberg  and
Republic.  Under the Security  Agreements,  in the event of a default,  Republic
would have the right to foreclose  upon the shares of Common Stock,  and in such
event,  Republic may  exercise  all the voting  rights and publicly or privately
sell the shares of Common Stock pledged by Mr. Jonathan L. Steinberg.

     On June 26, 1998, Wise Partners,  L.P. entered into a Loan Agreement ("1998
Loan") and Promissory Note ("1998 Note") with NationsBank, N.A. ("NationsBank").
The 1998 Loan permits Wise Partners, L.P. to borrow, from time to time, up to an
aggregate  of  $17,500,000.  Interest is payable on the unpaid  principal of the
1998 Note,  monthly,  in arrears at rate based on LIBOR,  and the  principal  is
payable at maturity on June 26, 1998. As partial security for the 1998 Note, Mr.
Saul P. Steinberg  pledged an aggregate of 500,000 shares of Common Stock of the
Company and  1,650,000  shares of common  stock,  par value $0.01 per share,  of
Reliance  Group  Holdings,  Inc.  owned of  record by him  pursuant  to a Pledge
Agreement with NationsBank dated June 26, 1998 ("1998 Pledge Agreement"). In the
event of a  default  under  the 1998 Note and 1998  Loan,  pursuant  to the 1998
Pledge  Agreement,  NationsBank may exercise all the voting rights and foreclose
upon and  publicly or  privately  sell the shares of Common Stock of the Company
pledged by Mr.  Saul P.  Steinberg.  None of the  shares of Common  Stock of the
Company owned of record by Wise Partners,  L.P. are pledged to  NationsBank.  In
addition to the pledge by Mr. Saul P.  Steinberg,  Mr. Jonathan L. Steinberg and
Mr. Saul P. Steinberg each entered into Guaranty  Agreements dated June 26, 1998
with NationsBank in respect of the 1998 Loan and the 1998 Note.


Item 7.  Material to be Filed as Exhibits.

  (10.1)  Stockholder  Agreement,  dated as of  January  1,  1989,  among the
          Company,  Mr. Jonathan L. Steinberg,  Mr. Jonathan Tisch,  Mr. Saul P.
          Steinberg and certain other stockholders of the Company.*

  (10.2)  Stock Purchase  Agreement,  dated August 7, 1991, among the Company,
          Mr. Jonathan Tisch and Mr. Jonathan L. Steinberg.*

  (10.3)  Demand Grid Note,  dated December 16, 1994,  between Mr. Jonathan L.
          Steinberg and Republic National Bank of New York.*

  (10.4)  Continuing  General  Security  Agreement,  dated  December 16, 1994,
          between Mr.  Jonathan L.  Steinberg and Republic  National Bank of New
          York.*




                                     5 of 7


<PAGE>



  (10.5)  Stock Purchase  Agreement,  dated June 30, 1997, between the Company
          and Wise Partners,  L.P.  (Incorporated by reference from Exhibit 10.3
          of the  Quarterly  Report on Form 10-QSB for the period ended June 30,
          1997 of the Company.)*

  (10.6)  Stock  Purchase  Agreement,  dated  December 30,  1997,  between the
          Company and Wise Partners, L.P.*

  (10.7)  Form of Stock  Option  Agreement,  dated May 9,  1997,  between  the
          Company and Mr. Jonathan L. Steinberg. (Incorporated by reference from
          Exhibit  10.4 of the  Quarterly  Report on Form  10-QSB for the period
          ended June 30, 1997 of the Company.)*

  (10.8)  Guaranty and Security  Agreement,  dated December 31, 1997,  between
          Jonathan L. Steinberg and Republic National Bank of New York.*

  (10.9)  Stock Purchase  Agreement  dated June 26, 1998,  between the Company
          and Wise Partners,  L.P.  (Incorporated by reference from Exhibit 10.3
          of Amendment No. 1 to Schedule 13D filed by Wise Partners, L.P.)+

  (10.10) Loan Agreement dated June 26, 1998, between Wise Partners, L.P. and
          NationsBank,  N.A.  (Incorporated  by  reference  from Exhibit 10.4 of
          Amendment No. 1 to Schedule 13D filed by Wise Partners, L.P.)+

  (10.11) Promissory  Note dated June 26, 1998,  between Wise Partners,  L.P.
          and NationsBank,  N.A. (Incorporated by reference from Exhibit 10.5 of
          Amendment No. 1 to Schedule 13D filed by Wise Partners, L.P.)+

  (10.12) Pledge Agreement dated June 26, 1998, between Mr. Saul P. Steinberg
          and NationsBank,  N.A. (Incorporated by reference from Exhibit 10.6 of
          Amendment No. 1 to Schedule 13D filed by Wise Partners, L.P.)+

  (10.13) Guaranty  Agreement  dated June 26, 1998,  between Mr.  Jonathan L.
          Steinberg  and  NationsBank,  N.A.  (Incorporated  by  reference  from
          Exhibit  10.7  of  Amendment  No.  1 to  Schedule  13D  filed  by Wise
          Partners, L.P.)+

  (10.14) Guaranty  Agreement  dated  June  26,  1998  between  Mr.  Saul P.
          Steinberg  and  NationsBank,  N.A.  (Incorporated  by  reference  from
          Exhibit  10.8  of  Amendment  No.  1 to  Schedule  13D  filed  by Wise
          Partners, L.P.)+

- -------------------------------

*        Previously filed.
+        Filed herewith.



                                     6 of 7


<PAGE>


                                    SIGNATURE



     After a reasonable  inquiry and to the best of my knowledge  and belief,  I
certify that the information  set forth in this statement is true complete,  and
correct. Dated: July 6, 1998



                          /s/ Jonathan L. Steinberg
                          ---------------------------    
                              Jonathan L. Steinberg



                                     7 of 7


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