INDIVIDUAL INVESTOR GROUP INC
10-Q, 1999-11-15
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
Previous: ZEVENBERGEN CAPITAL INC, 13F-HR, 1999-11-15
Next: HYMEDIX INC, 10QSB, 1999-11-15






                     U.S. Securities and Exchange Commission
                             Washington, D.C. 20549

                                    Form 10-Q

_X_      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- ---
         EXCHANGE ACT OF 1934

         For the quarterly period ended September 30, 1999

___      TRANSITION  REPORT  PURSUANT  TO SECTION 13 OR 15(d) OF THE  SECURITIES
         EXCHANGE ACT OF 1934 For the transition period from ______ to ______

         Commission file number 1-10932


                         INDIVIDUAL INVESTOR GROUP, INC.
             (Exact name of registrant as specified in its charter)

                   Delaware                                    13-3487784
         (State or other jurisdiction of                     (IRS Employer
         incorporation or organization)                      Identification No.)

             125 Broad Street, 14th Floor, New York, New York 10004
                    (Address of principal executive offices)

                               (212) 742-2277
                         (Registrant's telephone number)


Check  whether  the  registrant  (1) filed all  reports  required to be filed by
Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days. Yes X No____

State the number of shares  outstanding of each of the  registrant's  classes of
common  equity,  as of the latest  practicable  date:  As of October  29,  1999,
registrant had outstanding 10,333,401 shares of Common Stock, $.01 par value per
share.








<PAGE>








                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                                      INDEX




Part I Financial Information                                             Page



      Item 1. Financial Statements

        Consolidated Condensed Balance Sheets (Unaudited)
        as of September 30, 1999 and December 31, 1998                     3

        Consolidated Condensed Statements of Operations (Unaudited)
        for the three and nine months ended September 30, 1999 and 1998    4

        Consolidated Condensed Statements of Cash Flows (Unaudited)
        for the nine months ended September 30, 1999 and 1998              5

        Notes to Consolidated Condensed Financial Statements (Unaudited)   6-10

      Item 2. Management's Discussion and Analysis of Financial Condition
              and Results of Operations                                    11-19

Part II Other Information

      Item 1. Legal Proceedings                                            20

      Item 2. Changes in Securities                                        21

      Item 6. Exhibits and Reports on Form 8-K                             22

Signatures                                                                 23





<PAGE>


<TABLE>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                      CONSOLIDATED CONDENSED BALANCE SHEETS
                                          (UNAUDITED)


                                                                   September 30,       December 31,
                    ASSETS                                              1999               1998
                                                                   -------------       ------------
<S>                                                                <C>                 <C>

Current assets:
     Cash and cash equivalents                                      $5,351,505          $4,752,587
     Investments (Note 2)                                            3,216,352             877,231
     Accounts receivable (net of allowances of $360,013 in           3,003,776           2,356,126
               1999 and $391,328 in 1998)
     Investment in discontinued operations (Note 3)                    142,534             282,383
     Prepaid expenses and other current assets                       1,018,076             386,761
                                                                   ------------        ------------
                    Total current assets                            12,732,243           8,655,088

Investment (Note 2)                                                  2,638,356                   -
Deferred subscription expense                                          361,408             576,237
Property and equipment - net                                         1,725,354             586,007
Security deposits                                                      374,527             469,627
Other assets                                                           986,798             257,969
                                                                   ------------        ------------
                    Total assets                                   $18,818,686         $10,544,928
                                                                   ============        ============

                     LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                               $2,472,978          $2,191,765
     Accrued expenses                                                  949,682             519,887
     Deferred advertising revenue                                    2,050,736             138,097
                                                                   ------------        ------------
                    Total current liabilities                        5,473,396           2,849,749

Deferred advertising revenue                                           972,672                   -
Deferred subscription revenue                                        2,190,456           2,246,422
                                                                   ------------        ------------
                    Total liabilities                                8,636,524           5,096,171
                                                                   ------------        ------------

Stockholders' Equity:
     Preferred stock, $.01 par value, authorized 2,000,000 shares,
        10,000 issued and outstanding in 1999 and 1998                     100                 100
     Common stock, $.01 par value, authorized 40,000,000
        shares, 10,332,401 issued and outstanding in 1999;
        authorized 18,000,000 shares, 8,490,851 issued and
        outstanding in 1998                                            103,324              84,909
     Additional paid-in capital                                     34,009,734          27,352,836
     Accumulated deficit                                           (26,894,272)        (21,922,595)
     Accumulated other comprehensive income (loss)                   2,963,276             (66,493)
                                                                   ------------        ------------
                    Total stockholders' equity                      10,182,162           5,448,757
                                                                   ------------        ------------

                    Total liabilities and stockholders' equity     $18,818,686         $10,544,928
                                                                   ============        ============


See Notes to Consolidated Condensed Financial Statements
</TABLE>

<PAGE>


<TABLE>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                   (UNAUDITED)



                                                  Three Months Ended September 30,       Nine Months Ended September 30,
                                                 -----------------------------------  -------------------------------------
                                                        1999                1998               1999                1998
                                                     -----------        -----------         -----------        -----------
<S>                                                  <C>                 <C>                <C>               <C>

Revenues:
     Print Publications                               $3,798,338         $3,740,507         $10,932,275        $10,775,203
     Online Services                                     656,714            307,204           1,228,230            888,011
                                                     ------------       ------------        ------------       ------------
     Total revenues                                    4,455,052          4,047,711          12,160,505         11,663,214
                                                     ------------       ------------        ------------       ------------
Operating expenses:
     Editorial, production and distribution            2,937,584          2,818,854           8,377,406          8,687,742
     Promotion and selling                             2,062,076          1,609,155           5,738,078          4,857,883
     General and administrative                        1,429,861            932,156           3,962,337          3,825,309
     Corporate advertising                                57,490                  -              57,490                  -
     Depreciation and amortization                       143,212             80,888             391,617            232,467
                                                     ------------       ------------        ------------       ------------
     Total operating expenses                          6,630,223          5,441,053          18,526,928         17,603,401
                                                     ------------       ------------        ------------       ------------
Operating loss from continuing operations             (2,175,171)        (1,393,342)         (6,366,423)        (5,940,187)

Investment and other income                              798,352             62,362           1,394,746            106,025

                                                     ------------       ------------        ------------       ------------
Net loss from continuing operations                   (1,376,819)        (1,330,980)         (4,971,677)        (5,834,162)

Discontinued operations (Note 3)
     Loss from discontinued operations                         -           (145,291)                  -           (781,370)
                                                     ------------       ------------        ------------       ------------
Net loss                                             ($1,376,819)       ($1,476,271)        ($4,971,677)       ($6,615,532)
                                                     ============       ============        ============       ============
Basic and dilutive loss per common share:
Continuing operations                                     ($0.15)            ($0.16)             ($0.55)            ($0.76)
Discontinued operations                                    $0.00             ($0.02)              $0.00             ($0.10)
                                                     ------------       ------------        ------------       ------------
Net loss per share                                        ($0.15)            ($0.17)             ($0.55)            ($0.86)
                                                     ============       ============        ============       ============

Average number of common shares used in computing
     basic and dilutive loss per common share          9,188,724          8,490,851           8,998,833          7,669,479


See Notes to Consolidated Condensed Financial Statements
</TABLE>

<PAGE>

<TABLE>
                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)

                                                                            Nine Months Ended September 30,
                                                                        ---------------------------------------
                                                                                 1999                  1998
                                                                             ------------          ------------
<S>                                                                          <C>                   <C>
    Cash flows from operating activities:
    Net loss                                                                 ($4,971,677)          ($6,615,532)
    Less:
             Loss from discontinued operations                                         -              (781,370)
                                                                             ------------          ------------
             Loss from continuing operations                                  (4,971,677)           (5,834,162)
    Reconciliation of net loss to net cash used in operating activities:
       Depreciation and amortization                                             391,617               232,467
       Non-cash revenue                                                         (312,545)                    -
       Stock option and warrant transactions                                     301,304                     -
       Loss on sale of equipment                                               -                         2,634
       Gain on sale of investments                                            (1,277,512)                    -
       Changes in operating assets and liabilities:
        (Increase) decrease in:
         Accounts receivable                                                    (647,650)              481,728
         Prepaid expenses and other current assets                              (216,872)                  969
         Deferred subscription expense                                           214,829              (196,354)
         Security deposits                                                        95,100                     -
         Other assets                                                            (50,002)                 (810)
        Increase (decrease) in:
         Accounts payable and accrued expenses                                711,008               137,430
         Deferred advertising revenue                                            559,500              (176,216)
         Deferred subscription revenue                                           (55,966)             (412,567)
                                                                             ------------          ------------
         Net cash used in operating activities                                (5,258,866)           (5,764,881)
                                                                             ------------          ------------

    Cash flows from investing activities:
    Purchase of property and equipment                                        (1,513,740)             (102,011)
    Proceeds from sale of equipment                                                    -                 3,451
    Proceeds from sale of investments                                          2,721,236                     -
    Purchase of investments                                                     (753,076)                    -
    Net cash provided by discontinued operations                                 139,849             1,589,654
                                                                             ------------          ------------
         Net cash provided by investing activities                               594,269             1,491,094
                                                                             ------------          ------------

    Cash flows from financing activities:
    Proceeds from exercise of stock options (Note 4)                           2,263,515               398,152
    Proceeds from issuance of common stock (Note 5)                            3,000,000             5,000,000
                                                                             ------------          ------------
         Net cash provided by financing activities                             5,263,515             5,398,152
                                                                             ------------          ------------

    Net increase in cash and cash equivalents                                    598,918             1,124,365

    Cash and cash equivalents, beginning of period                             4,752,587             3,533,622

                                                                             ------------          ------------
    Cash and cash equivalents, end of period                                  $5,351,505            $4,657,987
                                                                             ============          ============

    Supplemental schedule of noncash investing and financing activities:

    In June 1999, the Company acquired 19.9% of the  then-outstanding  shares of
    common stock of  VentureHighway.com  Inc.  ("VentureHighway").  The purchase
    price was paid in the form of a credit for VentureHighway to use to purchase
    advertising  in the Company's  magazines  and websites  during the 30 months
    ending December 31, 2001. Although the purchase  price had a stated value of
    $3.2 million,  the investment and deferred revenue were recorded at the fair
    market value at the date of the transaction of $2.6 million (see Note 2).

    See Notes to Consolidated Condensed Financial Statements
</TABLE>

<PAGE>





                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES
              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
              FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1999 AND 1998
                                   (UNAUDITED)

1.       BASIS OF PRESENTATION

                  The consolidated  condensed  financial  statements include the
         accounts  of  Individual  Investor  Group,  Inc.  and its  subsidiaries
         (collectively,  the  "Company").  Such financial  statements  have been
         prepared in accordance with generally  accepted  accounting  principles
         for interim financial reporting and with the instructions to Form 10-Q.
         Accordingly,  they do not include all of the  information and footnotes
         as required by  generally  accepted  accounting  principles  for annual
         financial  statements.  In the opinion of management,  all  adjustments
         (consisting of normal recurring adjustments) considered necessary for a
         fair  presentation  have been included.  Operating results for the nine
         months ended September 30, 1999 are not  necessarily  indicative of the
         results that may be expected for the year ending December 31, 1999. For
         further information, refer to the consolidated financial statements and
         footnotes  thereto included in the Company's Annual Report for the year
         ended December 31, 1998 on Form 10-K.

                  Certain  reclassifications  have been made to the December 31,
         1998 balance sheet to conform to the current period presentation.

2.       INVESTMENTS

         Investments included in Current Assets

                  Investments  are in equity  securities and are carried at fair
         market  value.  The  aggregate  fair  value  of  such  investments  was
         $3,216,352  and $877,231 at  September  30, 1999 and December 31, 1998,
         respectively.  Gross  unrealized  holding  gains  were  $2,963,276  and
         $86,477 at September  30, 1999 and  December  31,  1998,  respectively.
         Gross  unrealized  holding losses were $0 and $152,970 at September 30,
         1999 and December 31, 1998,  respectively.  Unrealized gains and losses
         are shown as accumulated other comprehensive  income (loss), which is a
         component of stockholders' equity (see Note 7).

                  The  Company  currently  owns  175,000  shares of Wit  Capital
         Group,  Inc. Class C Common Stock. Wit Capital is an online  investment
         banking and  brokerage  firm.  The  Company's  stake in Wit Capital was
         acquired in 1997 as 250,000  shares of Series A Preferred  Stock valued
         at $250,000,  and was converted  into 175,000  shares of Class C Common
         Stock due to a 7-for-10  reverse  split of Class C Common Stock and the
         completion  of Wit  Capital's  IPO on June 4, 1999.  The  investment is
         recorded  on  the  Company's   September  30,  1999  balance  sheet  at
         $3,193,750  based upon the  September  30,  1999  closing  price of Wit
         Capital Common Stock on the Nasdaq National Market. The Company may not
         transfer  or dispose of the Class C Common  Stock (or any  interest  in
         such shares) until 180 days from the completion of the IPO (i.e., until
         December 1, 1999),  at which point it will  automatically  convert into
         Common Stock and will not be subject to any lock-up.  The Company could
         realize a significant  gain with respect to this  investment,  although
         there can be no assurance that the Company  ultimately will realize any
         value with  respect to its shares of Wit  Capital.  As of  November 12,
         1999,  the  value  of  the  Company's  investment  in Wit  Capital  has
         increased to $3,893,750.

                  On  June  2,  1999,  the  Company  and  Kirlin  Holding  Corp.
         ("Kirlin") entered into a Securities  Purchase  Agreement  ("Securities
         Purchase  Agreement")  pursuant to which the Company  acquired  300,000
         shares  ("Investor  Shares")  of common  stock of Kirlin for  $750,000,
         representing  4.9% of the  then-outstanding  shares of Kirlin's  common
         stock (the share  amount has been  restated to reflect a 2-for-1  stock
         split  effected  July 30, 1999).  The purchase  price was paid from the
         Company's working capital.  Kirlin contributed all the proceeds of this
         sale  to  the  capital  of  its  subsidiary,   VentureHighway.com  Inc.
         ("VentureHighway").  The shares were  subsequently  sold during  August
         1999 for net cash proceeds of $1,688,594, producing a net realized gain
         of $938,594.

         Other Investment

                  On June 2, 1999,  the Company,  Kirlin and  VentureHighway (at
         the  time  a  wholly-owned  subsidiary  of  Kirlin),   entered  into an
         agreement pursuant to which the Company acquired 1,654,344 newly issued
         shares (the number of shares  reflects a  subsequent  stock  split)  of
         common  stock  of  VentureHighway,   representing  19.9% of  the  then-
         outstanding  shares  of  common  stock   ( the  other  80.1%  of  which
         immediately  after the transaction  were held by Kirlin).  The purchase
         price was  paid  in the form of a credit for  VentureHighway  to use to
         purchase  advertising  in the Company's magazines and  websites  during
         the 30 months  ending December 31, 2001.  Although the  purchase  price
         had a  stated  value of $3.2 million,  the investment and  the deferred
         advertising revenue were recorded at the fair market value at  the date
         of  the transaction of $2.6 million (or $1.595 per share).

                  VentureHighway owns and operates VentureHighway.com, a branded
         website designed to serve as an interactive  portal for the matching of
         companies seeking funding with qualified investors seeking to fund such
         companies,  and the  facilitation  of  private  placements  and  public
         offerings of  securities  of  companies.  There  currently is no public
         market for  VentureHighway  securities,  and there is no assurance that
         the Company will realize any value with  respect to its  investment  in
         VentureHighway.

3.       DISCONTINUED OPERATIONS

                  On April 30, 1998 the Company's Board of Directors  decided to
         discontinue the Company's investment management services business. As a
         result,  the  operating  results  relating  to  investment   management
         services have been segregated  from continuing  operations and reported
         as a separate  line item on the  consolidated  condensed  statements of
         operations.

                  The investment  management  services  business was principally
         conducted  by a  wholly-owned  subsidiary  of the  Company,  WisdomTree
         Capital  Management,  Inc. ("WTCM").  WTCM served as general partner of
         (and is an investor in) a domestic private investment fund. The Company
         is also a  limited  partner  in the fund.  As a result  of the  Board's
         decision to discontinue the investment  management  services  business,
         WTCM is  dissolving  the  domestic  investment  fund,  liquidating  its
         investments  and  distributing  the  net  assets  to all  investors  as
         promptly as possible.

                  In 1998,  the Company  recorded  provisions  to accrue for its
         share of any net  operating  losses of the  domestic  fund and  related
         costs  that  are  expected  to occur  until  the  fund  liquidates  its
         investments. The Company believes that adequate provision has been made
         for any  remaining  net  operating  losses and related  material  costs
         associated with these discontinued operations.

                  The Company, through WTCM and another wholly-owned subsidiary,
         also provided  investment  management  services to an offshore  private
         investment  fund.  On May 21, 1998 the sole voting  shareholder  of the
         offshore fund, in consultation with WTCM,  resolved to wind up the fund
         and appointed a liquidator to distribute  the assets of the fund to its
         investors in accordance with Cayman Islands law.  Substantially  all of
         the fund assets were  distributed  in cash to its investors by December
         31, 1998. The Company has no investment in the offshore fund.

                  In January 1999, the domestic investment fund distributed cash
         to its partners totaling $1,189,510,  of which $139,849 was received by
         the Company and was used to reduce its net  investment in  discontinued
         operations.  At September 30, 1999,  the domestic  investment  fund had
         remaining  net assets of  approximately  $1,425,575.  The Company's net
         investment in discontinued operations of $142,534 at September 30, 1999
         represents its share of the net assets of the domestic investment fund,
         less any costs associated with discontinuing the investment  management
         services business.

4.       STOCK OPTIONS

                  During the three and nine months ended September 30, 1999, the
         Company granted 692,750 and 790,350 options,  respectively, to purchase
         the Company's Common Stock;  28,333 and 657,147 options,  respectively,
         were  exercised   (providing   proceeds  of  $35,416  and   $2,263,515,
         respectively);   and   14,500  and  59,933   options   were   canceled,
         respectively.  Of the total options granted, 161,600 were granted under
         the Company's  stock option plans,  628,750 shares were granted outside
         of the plans, and all expire at various dates through September 2009.

5.       SALE OF COMMON STOCK

                  On  September  29,  1999,  the  Company  entered  into a Stock
         Purchase Agreement with Telescan,  Inc. ("Telescan")  providing for the
         sale of 779,130 shares of Common Stock for an aggregate  purchase price
         of $3,000,000, which was based upon one hundred and twenty-five percent
         (125%) of the average of the  closing  prices of the Common  Stock,  as
         reported by Nasdaq,  for the seven  business  days prior to the date of
         the closing.  Additionally,  the Company and  Telescan  entered into an
         agreement  pursuant to which the Company obtained a three-year  license
         to use several of Telescan's  propriety technology and investment tools
         on the Company's web sites. The Company paid the $1,134,500 license fee
         by issuing 368,301 shares of Common Stock to Telescan,  which was based
         upon the average of the closing  prices of the Company's  Common Stock,
         as reported by Nasdaq, for the seven business days prior to the date of
         the closing.

6.       LOSS PER COMMON SHARE

                  Net loss per basic and dilutive common share for the three and
         nine month  periods  ended  September  30, 1999 and 1998 were  computed
         using the weighted average number of common shares  outstanding  during
         each  period.  The  exercise  of stock  options and  warrants  were not
         assumed  in the  computation  of loss per common  share,  as the effect
         would have been antidilutive.

7.       COMPREHENSIVE INCOME

                  Statement of Financial  Accounting Standards ("SFAS") No. 130,
         "Reporting   Comprehensive   Income,"   requires  the   disclosure   of
         comprehensive  income  (loss),  defined  as the  change  in equity of a
         business  enterprise during a period from transactions and other events
         and circumstances from non-owner sources.  Comprehensive  income (loss)
         is a more  inclusive  financial  reporting  methodology  that  includes
         disclosure of certain  financial  information that historically has not
         been recognized in the calculation of net income (loss).

                  Comprehensive  income  (loss)  for the three  and nine  months
         ended  September 30, 1999 and 1998,  respectively,  is presented in the
         following table:
<TABLE>


                                                                 Three Months Ended               Nine Months Ended
                                                                   September 30,                    September 30,
                                                                   -------------                    -------------
                                                               1999           1998            1999               1998
                                                               ----           ----            ----               ----
                                                          ------------   -------------    -------------     -------------
<S>                                                       <C>            <C>              <C>               <C>

         Net loss                                         $(1,376,819)   $ (1,476,271)    $ (4,971,677)     $ (6,615,532)
         Other comprehensive income (loss):
            Net unrealized (loss) gain on investments
            (see Note 2)                                   (3,333,814)       (331,436)       3,029,769          (331,436)
                                                          -------------  -------------    -------------     -------------
         Total comprehensive loss                         $(4,710,633)   $ (1,807,707)    $ (1,941,908)     $ (6,946,968)
                                                          =============  =============    =============     =============
</TABLE>

                  The unrealized  loss for the three months ended  September 30,
         1999  primarily  relates  to a decrease  in the value of the  Company's
         investment in Wit Capital  (approximately $2.8 million) together with a
         decrease in the unrealized  gain  reported as of June 30,  1999 related
         to investments sold  by  the  Company  (for  a  net  realized  gain  of
         approximately  $.8 million)  during  the  September 1999  quarter.  The
         net realized  gain  is  included  in  the  net loss as shown above. The
         unrealized gain for the nine months ended September 30,  1999 primarily
         relates to an increase in the value of the Company's investment  in Wit
         Capital (approximately $2.9  million) during the period.

8.       SEGMENT INFORMATION

                  In 1998, the Company adopted SFAS No. 131,  "Disclosures About
         Segments of an Enterprise and Related  Information,"  which changes the
         way the  Company  reports  information  about its  operating  segments.
         Accordingly,  the prior  year's  information  has been  restated  to be
         consistent with the current year  presentation.  The Company's business
         segments are focused on providing  research and analysis of  investment
         information to individuals  and  investment  professionals  through two
         operating  segments:   Print  Publications  and  Online  Services.  The
         Company's   Print   Publications   operations   publishes  and  markets
         Individual  Investor,  a  personal  finance  and  investment  magazine,
         Ticker,  a  magazine  for  investment  professionals,   and  Individual
         Investor's   Special   Situations   Report,   a  financial   investment
         newsletter.   The  Company's   Online   Services   operations   include
         individualinvestor.com         (www.individualinvestor.com)         and
         InsiderTrader.com  (www.insidertrader.com).  Substantially  all  of the
         Company's operations are within the United States.

                  The table below  presents  summarized  operating  data for the
         Company's two business  segments,  consistent with the way such data is
         utilized by Company  management in evaluating  operating  results.  The
         accounting  policies  utilized in the table below are the same as those
         described  in Note 1 of the Notes to Condensed  Consolidated  Financial
         Statements,  as  well  as the  consolidated  financial  statements  and
         footnotes  thereto in the Company's  Annual Report on Form 10-K for the
         year ended  December 31, 1998.  Operating  contribution  represents the
         difference  between operating  revenues less operating expenses (before
         general  and  administrative   ("G&A"),   corporate  advertising,   and
         depreciation and amortization expenses).
<TABLE>

                                                   Three Months Ended                 Nine Months Ended
                                                     September 30,                      September 30,
                                                     -------------                      -------------
                                                  1999              1998             1999             1998
                                                  ----              ----             ----             ----
<S>                                          <C>               <C>            <C>              <C>

         Revenues:
           Print Publications                 $3,798,338        $3,740,507      $10,932,275      $10,775,203
           Online Services                       656,714           307,204        1,228,230          888,011
                                             ------------      ------------     ------------     ------------
                                              $4,455,052        $4,047,711      $12,160,505      $11,663,214
                                             ============      ============     ============     ============
         Operating contribution (before G&A,
         corporate advertising, and
         depreciation and amortization
         expenses:
           Print Publications                  $(254,126)          $57,031        $(470,031)       $(440,087)

           Online Services                      (290,482)         (437,329)      (1,484,948)      (1,442,324)
                                             ------------      ------------     ------------     ------------
                                                (544,608)         (380,298)      (1,954,979)      (1,882,411)

         G&A, corporate advertising, and
         depreciation and amortization
         expenses                             (1,630,563)       (1,013,044)      (4,411,444)      (4,057,776)
         Investment and other income             798,352            62,362        1,394,746          106,025
                                             ------------      ------------     ------------     ------------

         Net loss from continuing operations $(1,376,819)      $(1,330,980)     $(4,971,677)     $(5,834,162)
                                             ============      ============     ============     ============

</TABLE>

          Net  property  and  equipment  as  of  September  30,  1999  increased
approximately $1.1 million as compared to December 31, 1998 (primarily leasehold
improvements  and  furniture  connected  with the  relocation  of the  Company's
corporate  office  in  March  1999).   The  net  increase   allocable  to  Print
Publications, Online Services and corporate are approximately $0.5 million, $0.4
million,  and $0.2 million,  respectively.  Investments as of September 30, 1999
increased  approximately $5.0 million as compared to December 31, 1998. This was
primarily   due  to  an  increase  in  the   unrealized   gain  on  Wit  Capital
(approximately  $2.9  million),  as well as an investment in  VentureHighway.com
Inc. (see Note 2). Additionally,  prepaid expenses and other current assets, and
other assets, as of September 30, 1999 increased  approximately $0.6 million and
$0.7  million,  respectively.  These  increases  were  primarily  due to prepaid
license  fees to be utilized  over the next three years (see Note 5). There were
no other  material  changes from year-end 1998 in total assets,  in the basis of
segmentation, or in the basis of measurement of segment profit or loss.


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS


         Important Notice Concerning "Forward-looking Statements" in this Report

         1. "Forward-looking  Statements." Certain parts of this Report describe
historical  information (such as operating results for the three and nine months
ended September 30, 1999 and September 30, 1998, respectively),  and the Company
believes the  descriptions  to be accurate.  In contrast to describing the past,
various  sentences of this Report  indicate  that the Company  believes  certain
results are likely to occur after September 30, 1999. These sentences  typically
use words or phrases like  "believes,"  "expects,"  "anticipates,"  "estimates,"
"will continue" and similar expressions. Statements using those words or similar
expressions are intended to identify  "forward-looking  statements" as that term
is used in Section 27A of the  Securities  Act of 1933, as amended,  and Section
21E  of the  Securities  Exchange  Act  of  1934,  as  amended.  Forward-looking
statements include, but are not limited to, projections of operating results for
periods after September 30, 1999,  concerning  either a specific  segment of the
Company's  business  or  the  Company  as  a  whole.  For  example,  projections
concerning the following are forward-looking statements: net revenues, operating
expenses, net income or loss,  contribution to overhead,  number of subscribers,
subscription  revenues,  revenues per  advertising  page,  number of advertising
pages,  production  expense  per  copy,  page  views,  revenues  per page  view,
marketing expenses, sales expenses, and general and administrative expenses. Any
statement in this Report that does not  describe a historical  fact is deemed to
be a forward-looking statement.

         2. Actual Results May Be Different than  Projections.  Due to a variety
of risks and uncertainties,  however, actual results may be materially different
from the results projected in the  forward-looking  statements.  These risks and
uncertainties  include  those  set  forth  in  Item  2  (entitled  "Management's
Discussion and Analysis of Financial  Condition and Results of  Operations")  of
Part I hereof, in Exhibit 99 hereof and elsewhere in this Report,  and in Item 1
(entitled "Business") of Part I and in Item 7 (entitled "Management's Discussion
and Analysis of Financial  Condition and Results of  Operations")  of Part II of
the Company's  Annual Report on Form 10-K for the fiscal year ended December 31,
1998, filed with the Securities and Exchange Commission.

         3. The Company Has No Duty to Update  Projections.  The forward-looking
statements  in this  Report are  current  only on the date this Report is filed.
After the filing of this Report,  the Company's  expectations  of likely results
may change,  and the Company might come to believe that certain  forward-looking
statements in this Report are no longer accurate. The Company shall not have any
obligation,  however,  to release  publicly any  corrections or revisions to any
forward-looking  statements  contained  in  this  Report,  even  if the  Company
believes the forward-looking statements are no longer accurate.


         Three and Nine Months Ended  September  30, 1999 as Compared to the
         Three and Nine Months Ended September 30, 1998

         Net Loss from Continuing Operations

         The Company's  net loss from  continuing  operations  for the three and
nine  months  ended  September  30,  1999  increased  3% and  decreased  15%, to
$1,376,819  and  $4,971,677,   respectively,   as  compared  to  $1,330,980  and
$5,834,162,  respectively,  in 1998.  The  increase  in the three  months  ended
September  30, 1999 is primarily  due to increased  promotion  and selling,  and
general and  administrative  ("G&A")  expenses,  partially  offset by  increased
advertising revenues and realized gains on the sale of investments. The decrease
in the nine months  ended  September  30,  1999 is  primarily  due to  increased
advertising  revenues and realized gains on the sale of  investments,  partially
offset by increased promotion and selling expenses.

         Print   Publications   operations   provided   a   negative   operating
contribution (before deducting G&A, corporate advertising,  and depreciation and
amortization  expenses)  of $254,126  and $470,031 for the three and nine months
ended  September  30, 1999,  respectively,  as compared to a positive  operating
contribution  of  $57,031  and  negative  operating  contribution  of  $440,087,
respectively,  in 1998. The change in operating  contribution  for the three and
nine months ended  September 30, 1999 is primarily due to increased  advertising
and marketing and promotion expenses,  partially offset by decreased  production
and distribution  expenses for Individual Investor magazine as well as increased
advertising revenues.

         Online Services operations  provided a negative operating  contribution
(before deducting G&A, corporate advertising,  and depreciation and amortization
expenses)  of  $290,482  and  $1,484,948  for the  three and nine  months  ended
September  30,  1999,   respectively,   as  compared  to  a  negative  operating
contribution  of $437,329 and $1,442,324,  respectively,  in 1998. The change in
operating  contribution  for  the  three  months  ended  September  30,  1999 is
primarily  attributable  to increased  advertising  revenues  for the  Company's
websites,  together with reduced  advertising  sales commissions and advertising
expenses,  partially offset by increased editorial salaries and consulting fees,
increased research costs,  higher marketing and promotion  expenses,  and higher
salaries for advertising personnel. The change in operating contribution for the
nine months  ended  September  30, 1999 is primarily  attributable  to increased
editorial  salaries  and  consulting  fees,  increased  research  costs,  higher
marketing and promotion expenses, and higher salaries for advertising personnel,
partially offset by increased  advertising  revenues for the Company's websites,
together with reduced advertising sales commissions and advertising expenses.

         Operating Revenues

         Total revenues from continuing operations for the three and nine months
ended  September 30, 1999  increased 10% and 4% to $4,455,052  and  $12,160,505,
respectively, as compared to $4,047,711 and $11,663,214,  respectively, in 1998.
Revenues  for the Print  Publications  operations  for the three and nine months
ended  September 30, 1999  increased 2% and 1%, to $3,798,338  and  $10,932,275,
respectively, as compared to $3,740,507 and $10,775,203,  respectively, in 1998.
Revenues for the Online Services  operations for the three and nine months ended
September  30,  1999  increased  114%  and  38%,  to  $656,714  and  $1,228,230,
respectively, as compared to $307,204, and $888,011, respectively, in 1998.

         Print Publications  advertising  revenues for the three and nine months
ended  September  30, 1999  increased 2% and 4%, to $2,664,226  and  $7,497,941,
respectively,  as compared to $2,608,869 and $7,219,859,  respectively, in 1998.
Ticker  advertising  revenues for the three and nine months ended  September 30,
1999 increased 8% and 35%, to $701,599 and $2,217,835, respectively, as compared
to  $651,748  and  $1,638,653,  respectively,  in 1998.  This  increase  relates
primarily  to an  increase  in  advertising  pages for the three and nine months
ended September 30, 1999 of 7% and 30%, respectively,  combined with an increase
in the advertising net rate per page of 4% and 9%,  respectively,  when compared
to 1998.  Individual Investor advertising revenues for the three and nine months
ended September 30, 1999 were essentially  flat and decreased 5%,  respectively,
at  $1,962,627  and  $5,280,106,  respectively,  as compared to  $1,957,121  and
$5,581,206,  respectively,  in 1998.  The  increase  in the three  months  ended
September 30, 1999 relates  primarily to a higher  advertising net rate per page
of 21%,  partially  offset by a  reduction  in  advertising  pages of 13%,  when
compared  to 1998.  The  decrease in the nine months  ended  September  30, 1999
relates  primarily to a reduction in advertising pages of 16%, offset in part by
an increase in the advertising net rate per page of 16%, when compared to 1998.

         Print Publications  circulation  revenues for the three and nine months
ended September 30, 1999 decreased 4%, to $806,178 and $2,500,746, respectively,
as compared to $835,715  and  $2,605,576,  respectively,  in 1998.  Subscription
revenues for the three and nine months ended September 30, 1999 decreased 7% and
9%, to $621,181  and  $1,896,005,  respectively,  as  compared  to $669,325  and
$2,090,889,  respectively,  in 1998. The decrease is primarily attributable to a
reduction  in  the  number  of  subscribers  to  Individual  Investor's  Special
Situations Report. The Company believes that subscription revenues for all print
publications have stabilized at current levels. Newsstand revenues for the three
and nine months ended  September 30, 1999 increased 11% and 17%, to $184,997 and
$604,741,  respectively, as compared to $166,390 and $514,687,  respectively, in
1998. The increase  relates  primarily to increased  newsstand  sell-through for
Individual Investor magazine.

         Print  Publications  list rental and other  revenues  for the three and
nine months ended September 30, 1999 increased 11% and decreased 2%, to $327,934
and $933,588,  respectively, as compared to $295,923 and $949,768, respectively,
in 1998.  List rental revenue for the three and nine months ended  September 30,
1999 increased 23% and 19%, to $260,006 and $717,359,  respectively, as compared
to $210,996 and  $600,521,  respectively,  in 1998.  The increase in list rental
revenue is primarily  attributable to increased demand,  partially offset by the
decrease  in  the  number  of  subscribers  to  Individual   Investor's  Special
Situations Report.  Other revenues for the three and nine months ended September
30,  1999  decreased  20% and 38%,  to $67,928 and  $216,229,  respectively,  as
compared to $84,927 and $349,247,  respectively,  in 1998. The decrease in other
revenues is primarily  attributable to reduced orders for reprints of Individual
Investor magazine.

         Online  Services  advertising  revenues  for the three and nine  months
ended  September  30, 1999  increased  96% and 20%, to $600,304 and  $1,063,580,
respectively,  as compared to $306,649 and $887,457,  respectively, in 1998. The
increase in advertising  revenues is attributable to several factors,  including
the Company's arrangement with VentureHighway.com Inc. (see Note 2), to an April
1999 sales  reorganization  which  resulted in the Company  selling  sponsorship
advertisements directly as opposed to through an outside sales agent, as well as
advertising revenue earned by InsiderTrader.com,  (www.insidertrader.com)  which
was purchased in November 1998. Traffic to the Company's web sites for the three
months ended September 30, 1999 decreased 24% to an average of approximately 4.0
million  page views per month,  as compared to an average of  approximately  5.3
million page views per month  during the three  months ended June 30, 1999.  The
Company  believes  that the  decline  in page  views to its  sites may have been
caused  in part by  seasonal  factors,  as other  financial  media  and  service
companies  also  reported  declining  usage over the summer  months.  Traffic to
individualinvestor.com  during the month of October was 21% greater  than during
the month of September.

         Online  Services  subscription  revenues  for the three and nine months
ended  September 30, 1999 were $34,316 and $106,788,  respectively.  The Company
had no  subscription  revenues in the first nine months of 1998. The increase in
subscription  revenues is attributable to  InsiderTrader.com,  which the Company
purchased  in  November   1998.   The  Company   anticipates   launching   other
subscription-based web sites by the first half of 2000.

         Operating Expenses

         Total operating  expenses from continuing  operations for the three and
nine months ended  September 30, 1999  increased  22% and 5% to  $6,630,223  and
$18,526,928,   respectively,   as  compared  to  $5,441,053   and   $17,603,401,
respectively, in 1998.

         Editorial,  production and distribution expenses for the three and nine
months ended  September 30, 1999 increased 4% and decreased 4% to $2,937,584 and
$8,377,406,   respectively,   as  compared   to   $2,818,854   and   $8,687,742,
respectively, in 1998. Print Publications editorial, production and distribution
expenses for the three and nine months ended September 30, 1999 decreased 5% and
9% to $2,202,241  and  $6,514,954,  respectively,  as compared to $2,322,716 and
$7,120,937,  respectively, in 1998. The decrease relates primarily to Individual
Investor  magazine,  which had fewer pages and less copies  printed,  along with
lower  paper  costs,  and  reduced  manufacturing   expenses  resulting  from  a
renegotiated  agreement with the Company's printer.  Online Services production,
development and editorial expenses for the three and nine months ended September
30, 1999  increased  48% and 19% to $735,343 and  $1,862,452,  respectively,  as
compared to $496,138  and  $1,566,805,  respectively,  in 1998.  The increase is
primarily  related  to  higher  editorial  salaries  and  consulting  fees,  and
increased    research    costs,    for   the    Company's    primary    website,
individualinvestor.com  (www.individualinvestor.com),  together with  production
and  research  costs for  InsiderTrader.com,  which  the  Company  purchased  in
November  1998,   offset  in  part  by  lower  outside   development  costs  for
individualinvestor.com.

         Promotion  and selling  expenses  for the three and nine  months  ended
September  30,  1999  increased  28%  and  18%  to  $2,062,076  and  $5,738,078,
respectively,  as compared to $1,609,155 and $4,857,883  respectively,  in 1998.
Print Publications  promotion and selling expenses for the three and nine months
ended  September 30, 1999  increased 36% and 19% to $1,850,223  and  $4,887,352,
respectively,  as compared to $1,360,760 and $4,094,353,  respectively, in 1998.
The  increase is primarily  due  increased  marketing  and  promotion  expenses,
severance related to a termination arrangement,  and higher recruiting fees as a
result of hiring additional in-house sales personnel.  Online Services promotion
and selling  expenses  for the three and nine months  ended  September  30, 1999
decreased  15% and  increased  11% to $211,853 and  $850,726,  respectively,  as
compared to $248,395 and $763,530,  respectively,  in 1998. The decrease for the
three  months ended  September  30, 1999 is  primarily  attributable  to reduced
advertising sales commissions and reduced advertising expenses, partially offset
by  increased  marketing  and  promotion  expenses  and  increased   advertising
salaries,  together  with  advertising  costs for  InsiderTrader.com,  which the
Company  purchased  in November  1998.  The  increase  for the nine months ended
September  30,  1999  is  primarily  attributable  to  increased  marketing  and
promotion  expenses,  increased  newspaper  advertising,  increased salaries and
recruiting  fees,   together  with  advertising  costs  for   InsiderTrader.com,
partially  offset  by  reduced   advertising   sales   commissions  and  reduced
advertising expenses.

         General  and  administrative  expenses  for the three and  nine  months
ended  September 30, 1999  increased 53% and 4% to  $1,429,861  and  $3,962,337,
respectively, as compared to $932,156 and $3,825,309, respectively, in 1998. The
increase for the three months ended September 30, 1999 is primarily attributable
to increased salaries relating to senior management positions that were open for
most of the third quarter of 1998,  increased  recruiting fees,  increased legal
fees and  increased  rent expense  related to the  relocation  of the  Company's
corporate office in March 1999. The increase for the nine months ended September
30, 1999 is primarily  attributable  to increased  legal fees and increased rent
expense in the 1999 periods related to the relocation of the Company's corporate
office, partially offset by lower recruiting fees.

         Corporate  advertising  expenses  for the three and nine  months  ended
September  30, 1999 were  $57,490 and $57,490,  respectively,  as compared to no
such  expenses in 1998.  The expenses  relate to a corporate  trade and consumer
brand  awareness  advertising  campaign.  The  Company  anticipates  significant
expenditures  beginning in the fourth  quarter of 1999 related to this campaign.
The  campaign  is  designed  to spur  online  traffic  growth,  attract  further
advertisers to both the print and online operations and to increase awareness of
the Company in the financial community.

         Depreciation  and  amortization  expense  for the three and nine months
ended  September  30,  1999  increased  77% and 68% to  $143,212  and  $391,617,
respectively,  as compared to $80,888 and $232,467,  respectively,  in 1998. The
increase is attributable to additional  depreciation  for furniture and fixtures
as well as the amortization of leasehold improvements,  primarily related to the
move to the new corporate office.

         Investment and Other Income

         Investment  and  other  income  for the  three  and nine  months  ended
September  30, 1999  increased  to $798,352  and  $1,394,746,  respectively,  as
compared  to $62,362  and  $106,025,  respectively,  in 1998.  The  increase  is
primarily  attributable  to realized  gains of $774,297 and  $1,277,512  for the
three and nine months ended September 30, 1999,  respectively,  from the sale of
investments.

         Discontinued Operations

         On April  30,  1998,  the  Company's  Board  of  Directors  decided  to
discontinue the Company's investment  management services business.  As a result
of the  Board's  decision,  WisdomTree  Capital  Management,  Inc.  ("WTCM")  is
dissolving  the  domestic  and  offshore  investment  funds,   liquidating  fund
investments  and  distributing  the net assets to all  investors  as promptly as
possible.  Accordingly,  the operating results related to investment  management
services  have been  segregated  from  continuing  operations  and reported as a
separate line item on the statement of operations.

         There was no net loss from  discontinued  operations  for the three and
nine months ended  September 30, 1999, as compared to a net loss of $145,291 and
$781,370,  respectively in 1998. No additional loss amounts were recorded by the
Company for the three and nine months ended September 30, 1999 for  discontinued
operations  because the Company believes that any remaining net operating losses
and related  material costs associated with these  discontinued  operations have
been adequately provided for by provisions established in 1998.

         The Company's net investment in discontinued  operations of $142,534 at
September  30,  1999  represents  its share of the net  assets  of the  domestic
investment  fund, less any costs  associated with  discontinuing  the investment
management services business.

         Net Loss

         The  Company's  net loss for the three and nine months ended  September
30, 1999 decreased 7% and 25% to $1,376,819  and  $4,971,677,  respectively,  as
compared to $1,476,271 and  $6,615,532,  respectively,  in 1998. No income taxes
were  provided in 1999 or 1998 due to the net loss.  The basic and  dilutive net
loss per  weighted  average  common  share for the three and nine  months  ended
September 30, 1999 was $0.15 and $0.55,  respectively,  as compared to $0.17 and
$0.86, respectively, in 1998.

         Liquidity and Capital Resources

         During the nine months ended  September 30, 1999, the Company  received
$3,000,000  from the issuance of common stock to  Telescan,  Inc.  (see Note 5),
$2,721,236  from  sales  of  investments,  $2,263,515  from  exercises  of stock
options,  and $139,849 from the liquidation of the domestic fund.  These inflows
more  than  funded  the  Company's  net cash  used in  operating  activities  of
$5,258,866  during the period.  The Company  also  incurred  approximately  $1.5
million of capital  expenditures during the nine months ended September 30, 1999
(primarily leasehold improvements and furniture connected with the relocation of
its corporate office).

         As  of  September  30,  1999,  the  Company  had  working   capital  of
$7,258,847,  which included cash and cash  equivalents  totaling  $5,351,505 and
investments of $3,216,352 which should be available during the fourth quarter of
1999, subject to market  fluctuations and liquidity,  to provide working capital
to fund the Company's operations.

         On  September  29,  1999,  the Company  entered  into a Stock  Purchase
Agreement  with  Telescan,  providing  for the sale of 779,130  shares of Common
Stock for an aggregate  purchase price of  $3,000,000,  which was based upon one
hundred and  twenty-five  percent (125%) of the average of the closing prices of
the Common Stock,  as reported by Nasdaq,  for the seven  business days prior to
the date of the closing.  Additionally, the Company and Telescan entered into an
agreement  pursuant to which the Company  obtained a  three-year  license to use
several of Telescan's propriety technology and investment tools on the Company's
web sites. The Company paid the $1,134,500 license fee by issuing 368,301 shares
of Common  Stock to  Telescan,  which was based upon the  average of the closing
prices of the  Company's  Common  Stock,  as reported  by Nasdaq,  for the seven
business days prior to the date of the closing.

         The Company  currently owns 175,000  shares of Wit Capital Group,  Inc.
Class C Common Stock. Wit Capital is an online investment  banking and brokerage
firm. The Company's  stake in Wit Capital was acquired in 1997 as 250,000 shares
of Series A Preferred  Stock valued at $250,000,  and was converted into 175,000
shares of Class C Common Stock due to a 7-for-10 reverse split of Class C Common
Stock and the completion of Wit Capital's IPO on June 4, 1999. The investment is
recorded on the Company's  September 30, 1999 balance sheet at $3,193,750  based
upon the  September  30, 1999 closing  price of Wit Capital  Common Stock on the
Nasdaq National  Market.  The Company may not transfer or dispose of the Class C
Common Stock (or any interest in such shares) until 180 days from the completion
of the IPO (i.e.,  until December 1, 1999), at which point it will automatically
convert into Common  Stock and will not be subject to any  lock-up.  The Company
could realize a significant gain with respect to this investment, although there
can be no  assurance  that the Company  ultimately  will  realize any value with
respect to its shares of Wit Capital. As of November 12, 1999,  the value of the
Company's investment in Wit Capital has increased to $3,893,750.

         On  June 2, 1999,  the  Company  and Kirlin  Holding  Corp.  ("Kirlin")
entered into a Securities Purchase Agreement  ("Securities  Purchase Agreement")
pursuant to which the Company  acquired  300,000 shares  ("Investor  Shares") of
common stock of Kirlin for $750,000,  representing 4.9% of the  then-outstanding
shares of Kirlin's common stock (the share amount has been restated to reflect a
2-for-1 stock split  effected July 30, 1999).  The purchase  price was paid from
the Company's working capital.  Kirlin contributed all the proceeds of this sale
to the capital of its subsidiary,  VentureHighway.com  Inc.  ("VentureHighway").
The shares were  subsequently  sold during  August 1999 for net cash proceeds of
$1,688,594, producing a net realized gain of $938,594.

          On June 2, 1999, the Company, Kirlin and VentureHighway (at the time a
wholly-owned subsidiary of Kirlin),  entered into an agreement pursuant to which
the  Company  acquired  1,654,344  newly  issued  shares  (the  number of shares
reflects  a  subsequent   stock  split)  of  common  stock  of   VentureHighway,
representing  19.9% of the then- outstanding  shares of common stock ( the other
80.1% of which  immediately  after the  transaction  were held by  Kirlin).  The
purchase  price was paid in the form of a credit  for  VentureHighway  to use to
purchase  advertising  in the  Company's  magazines  and websites  during the 30
months ending December 31, 2001.  Although the purchase price had a stated value
of $3.2  million,  the  investment  and the  deferred  advertising  revenue were
recorded at the fair market value at the date of the transaction of $2.6 million
(or $1.595 per share).

         VentureHighway owns and operates VentureHighway.com,  a branded website
designed to serve as an interactive portal for the matching of companies seeking
funding  with  qualified  investors  seeking  to fund  such  companies,  and the
facilitation  of  private  placements  and public  offerings  of  securities  of
companies.  There currently is no public market for  VentureHighway  securities,
and there is no  assurance  that the Company will realize any value with respect
to its investment in VentureHighway.

         The Company's  current  levels of revenues are not  sufficient to cover
its expenses.  It is the Company's  intention to control its operating  expenses
while  continuing to invest in its existing  products.  The Company  anticipates
losses to continue in the fourth quarter of 1999.  Profitability may be achieved
in future  periods only if the Company can  substantially  increase its revenues
while controlling increases in expenses. There can be no assurance that revenues
will be  substantially  increased,  or that the  increases  in  expenses  can be
controlled adequately to enable the Company to attain profitability.

         Management  continues to expect that  revenues  will grow in the fourth
quarter of 1999 and in the year 2000 as the Company implements changes made by a
new  management  team.  Print  Publications  advertising  sales are  expected to
increase  due to the  addition  of new key  sales  personnel  and the  effect of
increased awareness in the marketplace due in part to a trade and consumer brand
awareness  advertising  campaign that will begin in the fourth  quarter of 1999.
There can be no assurance, however, that advertising sales will increase because
higher  advertising rates may not be accepted by advertisers,  advertising pages
may continue to decline for Individual Investor,  circulation may drop at either
or both  Individual  Investor and Ticker,  and the  advertising  mix may change.
Although the Company has recently  added key  advertising  sales  personnel,  no
assurance  can be given that these  changes will result in  advertising  revenue
increases.  The Company also believes  that a stock market  correction or "bear"
market would adversely affect its ability to sell  advertising,  particularly to
the financial advertiser categories.

         The Company plans to continue  investing in its Online Services because
it  believes  that this line of business  offers the  greatest  opportunity  for
generating  substantial revenues and shareholder value over the longer term. The
Company  expects over time to realize  higher  revenues  from  operations of its
primary online service, individualinvestor.com, primarily due to the anticipated
traffic  growth to the site,  which is  expected to  generate  higher  levels of
sponsorship and banner revenues.  There can be no assurance,  however, that such
traffic growth will be realized, or that, even if realized,  such traffic growth
will result in higher revenues or shareholder value. The Company also expects to
launch additional  subscription-based online products by the first half of 2000.
There can be no assurance, however, that such products in fact will be launched,
be launched on time, or that if launched, such products will be successful.

         Based on the Company's  current outlook,  the Company believes that its
working  capital and its  investments  will be sufficient to fund its operations
and capital  requirements  at least through the first half of 2000. In the event
that  the  Company  cannot  obtain  sufficient  liquidity  with  respect  to the
Company's  investments,  the Company may need to obtain debt or equity financing
during  the  first  half of 2000.  Thereafter,  the  Company  will need to raise
additional  capital in order to sustain  operations  unless the Company achieves
profitability   through  the  generation  of  revenues  beyond  those  currently
anticipated. The Company is currently exploring its ability to obtain additional
financing.  No  assurance  can be given  as to the  availability  of  additional
financing  or, if available,  the terms upon which it may be obtained.  Any such
additional  financing may result in dilution of an investor's  equity investment
in the Company. Failure to obtain additional financing on favorable terms, or at
all, could have a substantial  adverse effect on the Company's future ability to
conduct operations.

         Year 2000

         The  Company  has  evaluated  the  potential  impact  of the  situation
commonly referred to as the "Year 2000 Issue".  The Year 2000 Issue concerns the
inability of information systems,  whether due to computer hardware or software,
to properly  recognize and process date  sensitive  information  relating to the
year 2000 and beyond.  Many of the world's  computer  systems  currently  record
years in a two-digit  format.  Such  computer  systems may be unable to properly
interpret dates beyond the year 1999,  which could lead to business  disruptions
in  the  U.S.  and  internationally.   The  potential  costs  and  uncertainties
associated  with the Year  2000  Issue  will  depend  on a  number  of  factors,
including  software,  hardware and the nature of the industry in which a company
operates.  The Year 2000  Issue  could  have a  material  adverse  effect on the
Company's results of operations and ability to conduct business.

         To attempt to ensure that the  Company's  computer  systems  (including
computer hardware and computer software) are "Year 2000 Ready" (that is, are not
disrupted by the Year 2000 Issue),  the Company developed a plan to assess,  and
to fix where  necessary,  any Year  2000  Issue  with  respect  to its  computer
systems.  The  Company  has  identified  the  fixes  that  should be made to its
computer  systems in light of the Year 2000  issue,  has  completed  most of its
repair  efforts,  and currently  expects to complete its repair efforts and test
its systems before December 1999.

         The Company currently  believes that total direct costs associated with
making its  systems  Year 2000 Ready  should not exceed  $30,000  (most of which
costs  already  have been  incurred).  The  Company  does not  believe  that the
diversion  of  employee  resources  required to address the Year 2000 Issue will
have  a  material  effect  on  the  Company's  operating  results  or  financial
condition.  The Company does not currently  have in place a contingency  plan of
action in the event that it is not able to make its  computer  systems Year 2000
Ready,  but will consider on an ongoing  basis  whether such a contingency  plan
should be developed.

         The dates on which the Company  believes it will complete its Year 2000
plan,  and the costs  associated  with such efforts,  are based on the Company's
current best estimates.  However, there can be no guarantee that these estimates
will be  achieved,  or that  there  will not be a delay in, or  increased  costs
associated with, making the Company's systems Year 2000 Ready.  Specific factors
that might cause  differences  between the estimates and actual results include,
but are not limited to, the ability to locate and correct all relevant  computer
code and hardware  devices (such as  microcontrollers),  timely responses to and
corrections by third parties and suppliers,  the ability to implement interfaces
between  the new  systems  and the  systems  not  being  replaced,  and  similar
uncertainties. Due to the general uncertainty inherent in the Year 2000 problem,
resulting  in part  from the  uncertainty  of the Year 2000  readiness  of third
parties  and the  interconnection  of  global  businesses,  the  Company  cannot
guarantee its ability to timely and cost-effectively resolve problems associated
with the Year 2000  Issue,  and a failure  to do so could  materially  adversely
affect the  Company's  operations  and  business,  and expose it to third  party
liability.

         The Company also faces risks and  uncertainties  to the extent that the
third party  suppliers  of  products,  services and systems on which the Company
relies or customers do not have business  systems or products that are Year 2000
Ready.  The Company has  initiated  communications  with all of its  significant
suppliers to determine  the extent to which the  Company's  systems and products
are vulnerable to those third parties'  failure to remediate  their own systems'
Year 2000  Issues.  The  Company has  received  assurances  from  certain of its
suppliers  stating that such suppliers'  systems are or will timely be Year 2000
Ready,  but there is no guarantee that the systems or products of these or other
companies on which the Company relies will be timely,  if at all, made Year 2000
Ready, and such a failure by such companies could have a material adverse effect
on the Company's  systems and  products.  No one customer has accounted for more
than 10% of the  Company's  revenues  in the past year,  and the Company has not
initiated  contact with its customers  concerning  the status of their Year 2000
readiness.  There is no guarantee  that the systems of the  Company's  customers
will be made  Year  2000  Ready,  and a  failure  by a number  of the  Company's
customers to become Year 2000 Ready could have a material  adverse effect on the
Company's  revenues and cash flows. The Company is in the process of identifying
what  actions may be needed to  mitigate  vulnerability  to problems  related to
enterprises  with which the Company  interacts,  but does not currently  have in
place a contingency  plan of action in the event that the failure by one or more
third  parties to make their  computer  systems Year 2000 Ready  causes  adverse
effects to be suffered by the Company.  The Company will  consider on an ongoing
basis the extent to which a contingency plan should be developed.
<PAGE>

                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                           PART II - OTHER INFORMATION

ITEM 1.  Legal Proceedings

         In July 1997 certain former limited partners of WisdomTree  Associates,
L.P.  ("WTA"),  a domestic private  investment fund of which WisdomTree  Capital
Management,  Inc., a  wholly-owned  subsidiary  of the  Company,  is the general
partner,  initiated  an  action in the  Supreme  Court of the State of New York,
County of New York,  captioned  Richard  Tarlow and Sandra Tarlow v.  WisdomTree
Associates,  L.P.,  Bob Schmidt and  Jonathan  Steinberg,  Index No.  113819/97.
Defendants  moved to dismiss the action based on  plaintiffs'  failure to file a
complaint,  and the action was dismissed  without  prejudice in October 1997. In
October  1998,  plaintiffs  moved to vacate  the  default  judgment.  Defendants
opposed the motion. On April 20, 1999, the court denied  plaintiffs' motion with
respect to Messrs. Schmidt and Steinberg, but granted the motion with respect to
WTA and plaintiffs  were permitted to and did file and serve a complaint  solely
against this  defendant.  WTA moved to dismiss the complaint as to all causes of
action  other than the  breach of  contract  claim,  which  motion  was  denied.
Plaintiffs  allege  that WTA did not  timely  process  plaintiffs'  request  for
redemption of their interest in WTA, which delay allegedly caused  plaintiffs to
suffer  approximately  $470,000 in damages. WTA intends to continue conducting a
vigorous defense. Due to the inherent uncertainty of litigation,  the Company is
not able to  reasonably  estimate  the  potential  losses,  if any,  that may be
incurred in relation to this litigation.

         In April 1999 a stockholder  of the Company  initiated an action in the
Court of Chancery of the State of Delaware, New Castle County, captioned Michele
S. Criden v. Jonathan L.  Steinberg,  Bruce L. Sokoloff,  Peter M. Ziemba and S.
Christopher  Meigher  III (C.A.  No.  17082).  The Company is named as a nominal
defendant in the action.  Plaintiff alleged that the four individual defendants,
who comprise the entire Board of Directors of the Company,  took improper action
(i) on  November  19,  1998,  in  determining  to amend  the  terms  of  options
previously  granted to Jonathan Steinberg to reduce their exercise prices (which
ranged  from  $4.9375 to $7.50) to $1.25 (11% higher than the last sale price of
the Common  Stock on the trading  date  immediately  preceding  the date of such
amendment),  and (ii) on December 23, 1998, in determining to grant  replacement
options  to each of  Messrs.  Sokoloff,  Ziemba and  Meigher,  conditioned  upon
cancellation  of  their  existing  options,  which  replacement  options  had an
exercise  price of $2.00 per share (the last sale  price of the Common  Stock on
the trading date  immediately  preceding  the date of the new grant),  which was
less than the  exercise  price of  options  previously  granted  to them  (which
exercise  prices  ranged  from $4.375 to $10.50).  Plaintiff  claimed  that such
actions  constituted  corporate  waste and a diversion of  corporate  assets for
improper  and  unnecessary  purposes  and  that  the  directors  breached  their
fiduciary  duties,  including  their duty of  loyalty,  to the  Company  and its
stockholders.  Plaintiff demanded judgment (i) enjoining the four directors from
exercising  any  options  at  the  reduced  exercise  price,  (ii)  declaring  a
constructive  trust of any proceeds  resulting from the  directors'  exercise of
such options,  (iii) damages,  on behalf of the Company,  for losses and damages
suffered and to be suffered in connection with the option repricings,  including
interest  thereon,  and (iv)  awarding  plaintiffs  the  costs  of this  action,
including reasonable  attorney's fees. In June 1999, defendants moved to dismiss
the complaint.  Plaintiff  indicated  that she would not oppose the motion,  but
rather  would file an amended  complaint.  In August  1999,  plaintiff  filed an
amended  complaint.  In September 1999,  defendants moved to dismiss the amended
complaint.  The Board of  Directors  believed  at the  time,  and  continues  to
believe, that the actions taken on November 19, 1998 and December 23, 1998, were
proper.
<PAGE>
<TABLE>

ITEM 2.  Changes in Securities

Sales of Unregistered Securities
<S>               <C>                  <C>           <C>                             <C>              <C>


                                                       Consideration received and       Exemption       If option, warrant or
Date of Sale       Title of security       Number      description of underwriting or   from            convertible security, terms
                                            Sold       other discounts to market        registration    of exercise or conversion
                                                       price afforded to purchasers     claimed
- ----------------- --------------------- ------------ -------------------------------- ---------------- -----------------------------


7/99 - 9/99        Options to purchase     692,750     Exercise price would be          Section 4(2)    Vesting over a period of
                   common stock granted                received upon exercise                           three to four years from
                   to employees and                                                                     date of grant, subject to
                   consultants                                                                          certain conditions of
                                                                                                        continued service;
                                                                                                        exercisable for a period
                                                                                                        lasting ten years from date
                                                                                                        of grant at exercise prices
                                                                                                        ranging from $6.00 to
                                                                                                        $2.53125 per share.

- ----------------- --------------------- ------------ -------------------------------- ---------------- -----------------------------
 09/29/99          Sale of common stock    779,130     The Company received             Section 4(2)
                   to Telescan, Inc.                   $3,000,000 in cash
                                                       consideration for these
                                                       shares
- ----------------- --------------------- ------------ -------------------------------- ---------------- -----------------------------
 09/29/99          Sale of common stock    368,301     Three-year license to use        Section 4(2)
                   to Telescan, Inc.                   proprietary technology and
                                                       investment tools on Company
                                                       web sites

- ----------------- --------------------- ------------ -------------------------------- ---------------- -----------------------------
 08/16/99          Common stock granted     36,972     Recruiting services              Section 4(2)
                   to consultant
- ----------------- --------------------- ------------ -------------------------------- ---------------- -----------------------------

</TABLE>



ITEM 6.  Exhibits and Reports on Form 8-K
Exhibits

 Exhibit   Description                          Method of filing
    No.
    3.1    Amended and Restated Certificate     Incorporated by reference to
           of Incorporation of Registrant,      Exhibit 3.2 to the Form 10-Q
           as amended through June 22, 1999     for the quarter ended June 30,
                                                1999


    3.2    By-laws of Registrant amended        Incorporated by reference to
           through April 27, 1999               Exhibit 3.3 to the Form 10-Q
                                                for the quarter ended June 30,
                                                1999

    4.1    Specimen Certificate for Common      Incorporated by reference to
           Stock of Registrant                  Exhibit 4.1 to the Registrant's
                                                Registration Statement on Form
                                                S-18 (File No.33-43551-NY)

   10.1    Stock Purchase Agreement dated       Incorporated by reference to
           as of September 29, 1999 between     Exhibit 10.8 to the Registrant's
           Registrant and Telescan, Inc.        Registration Statement on Form
                                                S-3 dated October 29, 1999
                                                (File No.333-89933)(the "Form
                                                S-3")

   10.2    Letter Agreement dated as of         Incorporated by reference to
           September 29, 1999 between           Exhibit 10.9 to the Form S-3
           Registrant and Telescan, Inc.

   10.3    Employment Agreement between         Filed herewith
           Registrant and David H. Allen
           dated August 9, 1999

   10.4    Stock Option Agreement between       Filed herewith
           Registrant and David H. Allen
           dated August 16, 1999

   10.5    Indemnification Agreement between    Filed herewith
           Registrant and David H. Allen
           dated August 16, 1999

   27      Financial Data Schedule September    Filed only with the electronic
           30, 1999                             submission of Form 10-Q in
                                                accordance with the EDGAR
                                                requirement

   99      Certain Risk Factors                 Filed herewith


(a) Reports on Form 8-K

The Company did not file any reports on Form 8-K during the Quarter Ended
September 30, 1999.





                                   SIGNATURES


In accordance with the requirements of the Securities  Exchange Act of 1934, the
Registrant  caused  this  report to be signed on its  behalf by the  undersigned
thereunto duly authorized.


DATE: November 15, 1999

                 INDIVIDUAL INVESTOR GROUP, INC. (Registrant)





                 By: /s/ Jonathan L. Steinberg
                     Jonathan L. Steinberg, Chief Executive Officer and Director




                 By: /s/ David H. Allen
                     David H. Allen, Chief Financial Officer






                                  CONFIDENTIAL
                                                                   EXHIBIT 10.3


                         INDIVIDUAL INVESTOR GROUP, INC.
                          125 Broad Street, 14th Floor
                            New York, New York 10004

                                 August 9, 1999

Mr. David H. Allen
17465 Serene Drive
Morgan Hill, California  95037

Dear Dave:

          Congratulations!  On behalf of Individual  Investor  Group,  Inc. (the
"Company"),  I'm pleased to extend you a formal  offer of  employment  to become
Chief  Financial  Officer of the Company.  Significant  terms of your employment
shall be as follows:

          Salary:  Your  starting  base  salary  will  be  $200,000  per  annum,
commencing the date you begin your employment at the Company (the "Start Date").
Your  salary  will be paid in  accordance  with  the  Company's  normal  payroll
policies in effect from time to time.

          Bonus: If, during the first year of your  employment,  the Company and
its subsidiaries, with your participation, raise equity and/or debt financing of
$10 million in the aggregate (the Company and its  subsidiaries  shall have sole
and  absolute  discretion  regarding  whether to accept or reject  any  proposed
financing  terms)  you will be paid a bonus of  $50,000;  if the  amount of such
aggregate  financing equals $15 million or more, you shall be paid an additional
bonus of $50,000. If, for forty (40) trading days during any ninety calendar day
period during the first year of your employment,  the market  capitalization  of
the Company on a fully-diluted basis (i.e.,  outstanding shares of the Company's
common  stock plus  shares of the  Company's  common  stock into which any other
security is convertible on a given day, where the conversion  price is less than
the closing  price of the  Company's  common stock on the prior trading day (and
hence not including, for example, stock options that are not exercisable on such
day))  equals or exceeds $75  million,  you will be paid a bonus of $50,000;  if
such market capitalization equals or exceeds $125 million for such a period, you
shall be paid an additional bonus of $50,000. The maximum bonus payable pursuant
to this  paragraph is $200,000.  If earned,  each of these bonuses would be paid
within thirty (30) days of the event that  triggered  your earning of the bonus.
After the first  year of your  employment,  you will be  eligible  for an annual
bonus  of up to 100% of your  base  salary,  based  upon  mutually  agreed  upon
objectives.

          Stock Option: You will be granted an option (the "Option") to purchase
175,000 shares of the Company's common stock as of the Start Date. The per share
exercise  price of the Option  shall be the fair market  value of the  Company's
common  stock on the date of grant  (i.e.,  the closing  price of the  Company's
common stock on the date before the date of grant) as  determined  by the Board.
The Option shall be exercisable as to 43,750 shares on the first  anniversary of
the Start Date and as to the  remaining  shares at the rate of one  thirty-sixth
(1/36) of such  shares  each  month  thereafter  (thus a total of four  years is
required  before all shares subject to the Option may be exercised),  subject to
your  continued  employment  except as noted in this  letter.  The Option  shall
expire  ten (10) years  after  grant.  In the event of a Change in  Control  (as
defined  below)  of  the  Company,  all  shares  subject  to  the  Option  shall
immediately become exercisable.

          Severance:  If the Company  terminates  your  employment  Without Good
Cause (as defined below) or you resign for Good Reason (as defined  below),  (a)
any shares of the Option  that would have  vested due to the passage of time had
you remained  employed for an additional  twelve (12) months,  shall immediately
become exercisable and (b) the Company shall pay you severance pay equal to nine
(9) months of your base salary. Additionally, the Company shall, for twelve (12)
months after such termination or resignation, make monthly contributions to your
COBRA  medical  insurance  premiums  (if you have elected  coverage  under COBRA
during such period),  in an amount equal to the monthly  contributions  that the
Company would have made had you remained employed by the Company.

          Definitions.  As used  herein,  "Change in  Control"  shall mean (x) a
merger or consolidation  in which securities  possessing more than fifty percent
(50%) of the total combined voting power of the Company's outstanding securities
are transferred to a person or persons  different from the persons holding those
securities  immediately  prior to such  transaction (but excluding any transfers
between any persons who are under common control),  or (y) the sale, transfer or
other  disposition  of all or  substantially  all of  the  Company's  assets  in
complete liquidation or dissolution of the Company.

          As used herein,  "Good Cause" for termination shall mean a termination
of employment by the Company due to your (a) conviction of a felony,  (b) fraud,
or (c) any other act of willful  misconduct that is materially  injurious to the
Company.  A termination  of your  employment by the Company  except (x) for Good
Cause or (y) due to your death or  disability,  shall be a termination  "Without
Good Cause."

          As used herein,  "Good Reason" for your  resignation will exist of you
resign within sixty days of any of the  following:  (a) a reduction in your base
salary or target bonus,  (b) any material  reduction in your  benefits,  (c) any
diminishing  change in your job title and/or  material  diminishment of your job
duties  or (d)  any  requirement  that  you  relocate  to an  office  more  than
thirty-five (35) miles from your then-current office.

          Sign-On  Bonus,  Etc.:  The  Company  will pay you a sign-on  bonus of
$50,000 on the Start Date in  connection  with the  movement  of your  household
items from  California to the New York area,  the expenses  associated  with the
closing and sale of your  California  home and the expenses  associated with the
purchase  of a home in the New York area (the  Company  shall not have any other
responsibility  with respect to any such  expenses).  Additionally,  the Company
will  reimburse  the  expenses  you and your family  incur in  traveling  to and
staying in the New York area in connection  with searching for a home in the New
York  area,  in an amount  not to  exceed  $4,000.  If,  on or before  the first
anniversary of the Start Date, you resign your  employment  with the Company for
other than Good  Reason,  you shall upon such  resignation  repay the  foregoing
amounts paid to you pursuant to this  paragraph.  Additionally,  if you have not
moved  into a home in the New York  area by the Start  Date,  the  Company  will
reimburse the living  expenses you incur in the New York area,  for a maximum of
eight (8)  weeks,  in an amount  not to exceed  $1,250  per week,  and will also
reimburse the cost of economy-class  travel expenses between  California and the
New York  area,  that your or your  family  incur  through  December  31,  1999.
Finally,  on or before the three (3) month  anniversary  of the Start Date,  the
Company  shall loan you the sum of $50,000 at the  Applicable  Federal Rate (the
"Loan");  on each of the first two (2)  anniversaries  of the  Start  Date,  the
Company shall forgive  one-half (1/2) of the outstanding  principal plus accrued
interest, based on your continued employment.  In the event that you resign your
employment  with the Company or the Company  terminates your employment for Good
Cause prior to the second  anniversary  of the Start  Date,  you shall repay the
balance of the Loan upon such  termination  (if such payment is received  within
thirty (30) days of termination,  the Company shall forgive the accrued interest
thereon).  If the Company terminates your employment Without Good Cause then the
entire Loan balance (including accrued interest) will be forgiven.

          Miscellaneous:  You will report to the  President of the Company,  and
shall  be  expected  to work  closely  and  directly  with the  Company's  Chief
Executive  Officer  on  corporate  finance  matters.  You will be covered by the
Company's employee group insurance plan,  summaries of which will be provided to
you.  You  will  be  entitled  to  participate  in the  Company's  401(k)  plan,
commencing at the first enrollment date after you have been employed for 60 days
(the  enrollment  dates  currently are January 1, April 1, July 1 and October 1;
the Company does not make  contributions  to the plan). The Company will execute
an  indemnification  agreement  with you in the form the  Company  has used with
respect to its other current  officers,  and will take appropriate steps to have
your office  covered by the Company's  directors' and officers'  insurance.  You
will receive four (4) weeks of paid vacation  each year.  You will commence work
on a date to be agreed upon, which date shall be on or before September 6, 1999.

          This  letter sets forth all of the terms  relating  to your  potential
employment by the Company, and supersedes all other discussions, whether written
or oral.  The terms  relating  to your  actual or  potential  employment  by the
Company may not be modified or amended except in writing signed by both parties.
A signature received via facsimile shall be deemed an original for all purposes.

          Please  indicate by your signature below your agreement with the terms
set forth above. In closing,  I want to reiterate how excited we are to have you
join us at such a significant  time in the  development  of the Company and look
forward to your important contributions to our success.

                                               Sincerely,

                                               INDIVIDUAL INVESTOR GROUP, INC.


                                           By: /s/ Jonathan Steinberg
                                               Jonathan L. Steinberg
                                               Chief Executive Officer

AGREED AND ACCEPTED:



/s/ David H. Allen  Date:  August 9, 1999
David H. Allen





                                                                   Exhibit 10.4

                             STOCK OPTION AGREEMENT


          This STOCK OPTION  AGREEMENT (the  "Agreement")  is entered into as of
August 16, 1999,  by and between  INDIVIDUAL  INVESTOR  GROUP,  INC., a Delaware
corporation  with its  principal  place of  business at 125 Broad  Street,  14th
Floor,  New  York,  New York  10004  (the  "Company"),  and David H.  Allen,  an
individual  residing at 490 Harding Drive,  South Orange,  New Jersey 07079 (the
"Employee").

          WHEREAS,  on August 16,  1999 (the  "Grant  Date"),  the Stock  Option
Committee  (the  "Committee")  of the Board of  Directors  of the  Company  (the
"Board")  authorized  the grant to the  Employee of an option (the  "Option") to
purchase an aggregate of 175,000 shares of the  authorized  but unissued  Common
Stock of the Company, $.01 par value (the "Common Stock"),  conditioned upon the
Employee's  acceptance of the grant of the Option upon the terms and  conditions
set forth in this Agreement; and

          WHEREAS, the Employee desires to acquire the Option upon the terms and
conditions set forth in this Agreement;

          IT IS AGREED:

          1. Grant of Stock Option.  The Company  hereby grants the Employee the
Option to purchase all or any part of an  aggregate of 175,000  shares of Common
Stock (the "Option Shares") on the terms and conditions set forth herein.

          2. Non-Qualified  Stock Option. The Option represented hereby shall be
a  "non-qualified  stock  option,"  and is not  intended  to be an Option  which
qualifies  as an  "Incentive  Stock  Option"  under  Section 422 of the Internal
Revenue Code of 1986, as amended.

          3.  Exercise  Price.  The  exercise  price of the Option is $2.625 per
share, subject to adjustment as hereinafter provided.

          4.  Exercisability.  This Option shall be exercisable,  subject to the
terms and conditions of this  Agreement,  as follows:  (i) the right to purchase
43,750 of the Option Shares shall be exercisable on or after August 16, 2000 and
(ii) the right to purchase one  thirty-sixth of the 131,250 share balance of the
Option Shares shall be  exercisable on or after on the 16th calendar day of each
month  thereafter.  After a portion  of the  Option  becomes  exercisable,  such
portion shall remain exercisable, except as otherwise provided herein, until the
close of business on August 15, 2009 ("Exercise Period").

          5. Effect of Termination of Employment.

             5.1.  Termination  Due to Death.  If  Employee's  employment by the
Company  terminates by reason of death, the portion of the Option,  if any, that
was exercisable as of the date of death may thereafter be exercised by the legal
representative of the estate or by the legatee of the Employee under the will of
the Employee,  for a period of one (1) year from the date of such death or until
the expiration of the Exercise Period,  whichever period is shorter. The portion
of the Option,  if any, that was not  exercisable  as of the date of death shall
immediately expire upon death.

             5.2. Termination Due to Disability. If Employee's employment by the
Company  terminates by reason of disability,  the portion of the Option, if any,
that was  exercisable as of the date of termination of employment may thereafter
be  exercised  by the Employee for a period of one (1) year from the date of the
termination  of  employment  or until the  expiration  of the  Exercise  Period,
whichever  period is shorter.  The portion of the Option,  if any,  that was not
exercisable as of the date of such termination of employment  shall  immediately
expire on the date of such termination of employment.

             5.3. Other Termination.

                  (a) Except as otherwise provided in Section 5.6, if Employee's
employment is terminated for any reason other than (i) death or (ii)  Disability
or (iii) for cause by the Company,  then the portion of the Option, if any, that
was  exercisable  as of the date of  termination of employment may thereafter be
exercised by the Employee for a period of ninety (90) days from  termination  of
employment or until the expiration of the Exercise Period, whichever is shorter.
The portion of the Option,  if any, that was not  exercisable  as of the date of
such  termination  of employment  shall  immediately  expire on the date of such
termination of employment.  If the Company  terminates your  employment  Without
Good Cause (as defined below) or you resign for Good Reason (as defined  below),
any shares of the Option  that would have  vested due to the passage of time had
you remained  employed for an additional twelve (12) months shall immediately be
deemed exercisable as of the date of termination.  As used herein,  "Good Cause"
for  termination  shall mean a  termination  of employment by the Company due to
your (a)  conviction  of a felony,  (b)  fraud,  or (c) any other act of willful
misconduct  that is materially  injurious to the Company.  A termination of your
employment by the Company  except (x) for Good Cause or (y) due to your death or
disability,  shall be a termination  "Without Good Cause." As used herein, "Good
Reason" for your  resignation  will exist of you resign within sixty days of any
of the following:  (a) a reduction in your base salary or target bonus,  (b) any
material  reduction in your  benefits,  (c) any  diminishing  change in your job
title and/or  material  diminishment  of your job duties or (d) any  requirement
that you  relocate  to an office  more than  thirty-five  (35)  miles  from your
then-current office.

                  (b) In the event the  Employee's  employment is terminated for
cause,  the  Company  may  require  the  Employee  to return to the  Company the
economic value of any Option Shares  purchased  hereunder by the Employee within
the six (6) month period prior to the date of such termination of employment. In
such event,  the Employee  hereby  agrees to remit to the Company,  in cash,  an
amount  equal to the  difference  between  the Fair  Market  Value of the Option
Shares on the date of such termination of employment (or the sales price of such
Shares if the Option  Shares were sold during such six (6) month period) and the
Exercise Price of such Shares. For purposes of this Agreement,  the "Fair Market
Value" of the Option Shares on a given date (the "Date of Determination")  shall
mean (i) if the Common  Stock is listed on a  national  securities  exchange  or
quoted on the Nasdaq National Market or Nasdaq  SmallCap  Market,  the last sale
price of the Common Stock in the principal  trading  market for the Common Stock
on the last trading day preceding the Date of Determination,  as reported by the
exchange or Nasdaq,  as the case may be; (ii) if the Common  Stock is not listed
on a national  securities  exchange or quoted on the Nasdaq  National  Market or
Nasdaq  SmallCap  Market,  but is traded  in the  over-the-counter  market,  the
closing bid price for the Common  Stock on the last  trading day  preceding  the
Date of Determination for which such quotations are reported by the OTC Bulletin
Board or the National  Quotation  Bureau,  Incorporated or similar  publisher of
such  quotations;  and (iii) if the fair market value of the Common Stock cannot
be determined  pursuant to clause (i) or (ii) above, such price as the Committee
shall determine, in good faith.

             5.4. "Employment".  The Employee shall be considered to be employed
by the  Company  pursuant  to this  Section  5 if the  Employee  is an  officer,
director or full-time  employee of the Company (or of any parent,  subsidiary or
affiliate  of the  Company)  or if the  Committee  determines  in its  sole  and
absolute discretion that the Employee is rendering  substantial  services to the
Company as a part-time employee,  consultant or contractor of the Company (or of
any parent,  subsidiary or affiliate of the Company).  The Committee  shall have
the sole and absolute discretion to determine whether the Employee has ceased to
be  employed  by the Company  and the  effective  date on which such  employment
terminated.

             5.5. No Right to Employment. Nothing in this Agreement shall confer
on the  Employee  any right to continue in the employ of, or other  relationship
with,  the Company (or with any parent,  subsidiary or affiliate of the Company)
or limit in any way the right of the Company (or of any  parent,  subsidiary  or
affiliate  of the  Company) to  terminate  the  Employee's  employment  or other
relationship  with the Company (or with any parent,  subsidiary  or affiliate of
the Company) at any time, with or without cause.

             5.6. If Employee  terminates his employment  with the Company other
than for Good Reason, this Option, whether or not exercisable, shall immediately
expire.

          6.  Withholding  Tax.  Not  later  than the date as of which an amount
first becomes  includible in the gross income of the Employee for Federal income
tax purposes with respect to the Option,  the Employee shall pay to the Company,
or make  arrangements  satisfactory to the Company regarding the payment of, any
Federal,  state and local  taxes of any kind  required  by law to be withheld or
paid with respect to such amount.  Notwithstanding anything in this Agreement to
the contrary, the obligations of the Company pursuant to this Agreement shall be
conditional  upon such payment or arrangements  with the Company and the Company
shall,  to the extent  permitted by law, have the right to deduct any such taxes
from any payment of any kind otherwise due to the Employee from the Company.

          7.   Adjustments.   In  the  event  of  any  merger,   reorganization,
consolidation,  recapitalization,   consolidation,  dividend  (other  than  cash
dividend),  stock  split,  reverse  stock  split,  or other  change in corporate
structure  affecting the number of issued  shares of Common  Stock,  the Company
shall  proportionally  adjust  the  number  and kind of  Option  Shares  and the
exercise  price of the Option in order to prevent the dilution or enlargement of
the  Employee's  proportionate  interest in the Company  and  Employee's  rights
hereunder,  provided  that the number of Option  Shares  shall always be a whole
number.

          7A. Acceleration of Vesting on Change of Control.  Notwithstanding the
provisions  of  Sections  4, in the event of a "change of  control"  (as defined
below) while the Employee is employed by the Company, the vesting of this Option
shall  accelerate  and all the Option  Shares shall be  purchasable  by Employee
simultaneous with such change of control. For the purposes of this Agreement,  a
change of control shall mean (x) a merger or  consolidation  in which securities
possessing  more than fifty percent (50%) of the total combined  voting power of
the Company's  outstanding  securities  are  transferred  to a person or persons
different from the persons holding those  securities  immediately  prior to such
transaction  (but  excluding  any  transfers  between  any persons who are under
common  control),  or (y) the  sale,  transfer  or other  disposition  of all or
substantially all of the Company's assets in complete liquidation or dissolution
of the Company.

          8. Method of Exercise.

             8.1. Notice to the Company.  The Option shall be exercised in whole
or in part by  written  notice  in  substantially  the form  attached  hereto as
Exhibit A directed to the Company at its principal place of business accompanied
by full payment as hereinafter  provided of the exercise price for the number of
Option Shares specified in the notice.

             8.2.  Delivery  of  Option  Shares.  The  Company  shall  deliver a
certificate for the Option Shares to the Employee as soon as practicable after
payment therefor.

             8.3. Payment of Purchase Price. The Employee shall make pay for the
Option  Shares  by any one or more of the  following  methods  set forth in this
Section 8.3.

                  8.3.1. Cash Payment.  The Employee shall make cash payments by
wire transfer,  certified check or bank check, in each case payable to the order
of the Company;  the Company shall not be required to deliver  certificates  for
Option  Shares until the Company has confirmed the receipt of good and available
funds in payment of the purchase price thereof.

                  8.3.2.  Payment through Bank or Broker.  The Employee may make
arrangements  satisfactory  to the Company with a bank or a broker who is member
of the National  Association of Securities  Dealers,  Inc. to either (a) sell on
the exercise date a sufficient  number of the Option  Shares being  purchased so
that the net proceeds of the sale  transaction  will at least equal the Exercise
Price multiplied by the number of Option Shares being purchased pursuant to such
exercise,  plus the amount of any applicable  withholding  taxes and pursuant to
which the bank or broker  undertakes  irrevocably  to deliver the full  Exercise
Price multiplied by the number of Option Shares being purchased pursuant to such
exercise,  plus the amount of any applicable withholding taxes to the Company on
a date satisfactory to the Company, but no later than the date on which the sale
transaction  would  settle in the  ordinary  course of  business or (b) obtain a
"margin commitment" from the bank or broker pursuant to which the bank or broker
undertakes  irrevocably  to deliver the full  Exercise  Price  multiplied by the
number of Option  Shares being  purchased  pursuant to such  exercise,  plus the
amount of any  applicable  withholding  taxes to the Company,  immediately  upon
receipt of the Option Shares.

                  8.3.3.  Cashless Payment. The Employee may, in his or her sole
discretion,  use shares of Common  Stock of the  Company  that were owned by the
Employee  for more than six (6) months  (and which have been paid for within the
meaning of SEC Rule 144 and, if such shares were  purchased  from the Company by
use of a  promissory  note,  such note has been fully paid with  respect to such
shares), or that were obtained by the Employee in the open public market, to pay
the  purchase  price for the  Option  Shares by  delivery  of one or more  stock
certificates  in negotiable  form which are effective to transfer good and valid
title  thereto  to the  Company,  free of any liens or  encumbrances.  Shares of
Common Stock used for this purpose shall be valued at the Fair Market Value.

                  8.3.4.  Payment of Withholding  Tax. Any required  withholding
tax may be paid in cash or with Common Stock in accordance with Sections 8.3.1.,
8.3.2 and 8.3.3.

                  8.3.5. Exchange Act Compliance. Notwithstanding the foregoing,
the Company  shall have the right to reject  payment in the form of Common Stock
if in the opinion of counsel for the Company, (i) it could result in an event of
"recapture"  under Section 16(b) of the  Securities  Exchange Act of 1934;  (ii)
such shares of Common Stock may not be sold or  transferred  to the Company;  or
(iii) such transfer could create legal difficulties for the Company.

          9. Security Interest in Option Shares Collateralizing Obligations Owed
to the Company.  Notwithstanding anything in this Agreement to the contrary, the
Employee  hereby grants the Company a security  interest in the Option Shares as
follows:  in the event that the  Employee  owes the Company  any sum  (including
without  limitation  amounts owed  pursuant to a loan made by the Company to the
Employee),  and such sum is past due (the "Past Due Amount"),  the Company shall
have a security  interest in the Option  Shares.  The Employee  hereby agrees to
execute, promptly upon request by the Company, such instruments and to take such
action as may be useful for the Company to perfect and/or exercise such security
interest, and hereby irrevocably grants the Company the right to retain, in full
or partial payment of the Past Due Amount,  up to the following number of Option
Shares  upon any whole or  partial  exercise  of the  Option:  a  fraction,  the
numerator of which is the Past Due Amount,  and the  denominator of which is the
Fair Market Value of the Company's Common Stock (as set forth in Section 5.3(b))
as of the date of such  exercise;  provided  that the  fraction set forth in the
preceding  clause shall be rounded up to the nearest whole number.  The security
interest set forth herein  shall be  cumulative  to all, and not in lieu of any,
other remedies to available to the Company with respect to  any Past Due Amount.

          10. Market   Standoff   Agreement.   The   Employee  agrees  that,  in
connection with any registration of the Company's  securities,  upon the request
of the Company or the underwriters managing any public offering of the Company's
securities, the Employee will not sell or otherwise dispose of any Option Shares
(including  without  limitation  sale of Option  Shares in  connection  with the
exercise  method set forth in Section  8.3.2.)  or any other  securities  of the
Company without the prior written  consent of the Company or such  underwriters,
as the case may be,  for such  period  of time from the  effective  date of such
registration  as the Company or the  underwriters  may specify for the Company's
employee  shareholders  generally.  The Employee understands and agrees that, in
order to ensure compliance with the market standoff  agreement,  the Company may
issue appropriate "stop-transfer" instructions to its transfer agent.

          11. Notice of Disqualifying  Disposition of ISO Shares.  If the Option
granted to the Employee herein is an ISO, and if the Employee sells or otherwise
disposes  of any of the Option  Shares  acquired  pursuant to a whole or partial
exercise the Option prior to the later of (a) the second  (2nd)  anniversary  of
the Grant Date,  or (b) the first (1st)  anniversary  of the date of exercise of
such Option Shares, the Employee shall immediately notify the Company in writing
of such sale or  disposition.  The  Employee  acknowledges  and agrees  that the
Employee  may be subject to income and other tax  withholding  by the Company on
the  compensation  income  recognized  by the  Employee  from any  such  sale or
disposition,  by  payment in cash (or in shares of Common  Stock,  to the extent
permissible  under Section 8.3.4.) or out of the current wages or other earnings
payable to Employee. The Employee hereby authorizes his/her broker(s) to provide
the Company,  promptly at the Company's request, with any information concerning
the  Option  Shares,  now or  previously  in  Employee's  account(s)  with  such
broker(s),   as  the  Company  may  request.   The  Employee  agrees  that  this
authorization  may not be revoked or modified in any manner except pursuant to a
writing signed by both the Employee and the Company.

          12.   Nonassignability.   The  Option  shall  not  be   assignable  or
transferable  except by will or by the laws of descent and  distribution  in the
event of the death of the Employee. No transfer of the Option by the Employee by
will or by the laws of descent and  distribution  shall be effective to bind the
Company unless the Company shall have been furnished with written notice thereof
and a copy of the will and such other evidence as the Company may deem necessary
to establish the validity of the transfer and the  acceptance by the  transferee
or transferees of the terms and conditions of the Option.

          13. Required Holding Period. This Option and any Common Stock acquired
upon its exercise may not be sold,  assigned or otherwise  transferred  prior to
the six (6) month anniversary of the Grant Date.

          14.  Company  Representations.   The  Company  hereby  represents  and
warrants to the Employee that:

               (a) the Company,  by appropriate and all required action, is duly
authorized to enter into this Agreement and  consummate all of the  transactions
contemplated hereunder; and

               (b) the Option  Shares,  when issued and delivered by the Company
to the Employee in accordance with the terms and conditions hereof, will be duly
and validly issued and fully paid and non-assessable.

          15.  Employee  Representations.  The Employee  hereby  represents  and
warrants to the Company that:

               (a) he or she is  acquiring  the  Option  and shall  acquire  the
Option  Shares  for  his or her own  account  and not  with a view  towards  the
distribution thereof;

               (b) he or she has  received a copy of all reports  and  documents
required to be filed by the Company with the Commission pursuant to the Exchange
Act within  the last  twenty-four  (24)  months  and all  reports  issued by the
Company to its stockholders within the last twenty-four (24) months;

               (c) he or she  understands  that he or she must bear the economic
risk of the investment in the Option Shares,  which cannot be sold by him or her
unless they are registered  under the Securities Act of 1933 (the "1933 Act") or
an exemption therefrom is available  thereunder and that the Company is under no
obligation  to register the Option  Shares for sale under the 1933 Act except as
provided in Section 16A below;

               (d) in his or her position  with the  Company,  he or she has had
both the  opportunity to ask questions and receive answers from the officers and
directors  of the Company and all persons  acting on its behalf  concerning  the
terms and  conditions of the offer made  hereunder and to obtain any  additional
information to the extent the Company  possesses or may possess such information
or can acquire it without unreasonable effort or expense necessary to verify the
accuracy of the information obtained pursuant to clause (b) above;

               (e) he or she is aware that the Company shall place stop transfer
orders with its transfer  agent against the transfer of the Option Shares in the
absence of registration under the 1933 Act or an exemption therefrom as provided
herein; and

               (f) The  certificates  evidencing  the Option Shares may bear the
following legends:

               "The shares represented by this certificate have been
               acquired for investment and  have not been registered
               under the Securities Act of 1933.  The shares may not
               be  sold  or  transferred  in  the  absence  of  such
               registration or an exemption therefrom under said Act."


               "The shares represented by this certificate have been
               acquired pursuant to a Stock Option Agreement,  dated
               as of  August  16,  1999,  a copy of which is on file
               with the Company, and may not be transferred, pledged
               or  disposed of except in  accordance  with the terms
               and conditions thereof."


          16.  Restriction  on Transfer  of Stock  Option  Agreement  and Option
Shares.  Notwithstanding  anything in this  Agreement  to the  contrary,  and in
addition to the provisions of Section 12 of this Agreement,  the Employee hereby
agrees that he or she shall not sell, transfer by any means or otherwise dispose
of the Option Shares acquired by him or her without  registration under the 1933
Act, or in the event that they are not so  registered,  unless (a) an  exemption
from the 1933 Act registration requirements is available thereunder, and (b) the
Employee has furnished the Company with notice of such proposed transfer and the
Company's  legal counsel,  in its reasonable  opinion,  shall deem such proposed
transfer to be so exempt.

          16A.  Registration  Right.  The Company  agrees to file a registration
statement ("Registration Statement") on Form S-8 (or successor form) to register
the Option Shares for issuance to Employee on or prior to the date the Option or
any  portion  thereof  first  becomes  exercisable.  The  Company  will bear all
expenses  and  pay  all  fees  incurred  in  connection   with  the  filing  and
modification  or  amendment  of  the   Registration   Statement,   exclusive  of
underwriting  discounts,  and commissions  payable in respect of the sale of the
Common Stock and any counsel for the Employee. Moreover, if the Company fails to
comply with the provisions of this Section 16A, the Company  shall,  in addition
to any other equitable or other relief available to the Employee,  be liable for
any and all  incidental,  special and  consequential  damages and damages due to
loss of profits sustained by the Employee.

          17.  Interpretation.  Any dispute regarding the interpretation of this
Agreement shall be submitted by the Employee or the Company to the Committee for
review.  The  resolution  of such a dispute by the Board or  Committee  shall be
final and binding on the Company and on the Employee.

          18. Miscellaneous.

             18.1. Notices. All notices, requests, deliveries, payments, demands
and other  communications which are required or permitted to be given under this
Agreement  shall be in writing and shall be either  delivered  personally  or by
private  courier  (e.g.,  Federal  Express),  or sent by registered or certified
mail,  return  receipt  requested,  postage  prepaid,  to the  parties  at their
respective  addresses set forth herein, or to such other address as either shall
have  specified  by notice in writing to the other.  Notice shall be deemed duly
given hereunder when delivered in person or by private courier,  or on the third
(3rd)  business  day  following  deposit in the United  States mail as set forth
above.

             18.2. [Intentionally omitted.]

             18.3.  Successors  and  Assigns.  The Company may assign any of its
rights under this  Agreement.  This Agreement shall be binding upon and inure to
the  benefit  of the  successors  and  assigns  of the  Company.  Subject to the
restrictions  on  transfer  set forth  herein,  this Option  Agreement  shall be
binding upon the Employee and the Employee's heirs,  executors,  administrators,
legal representatives, successors and assigns.

             18.4.  Entire  Agreement.  This  Agreement  constitutes  the entire
agreement  of the  parties  hereto  and  supersede  all prior  undertakings  and
agreements,  oral or written,  with respect to the subject  matter  hereof.  The
Agreement may not be  contradicted  by evidence of any prior or  contemporaneous
agreement.  To the extent that the policies and  procedures of the Company apply
to the  Employee  and are  inconsistent  with the  terms of the  Agreement,  the
provisions of the Agreement shall control.

             18.5.  Amendments;  Waivers.  The  Agreement  may not be  modified,
amended, or terminated except by an instrument in writing, signed by each of the
parties  (in the case of the  Company,  such  instrument  must be  signed by the
President or Chief Executive Officer of the Company to be effective). No failure
to exercise and no delay in  exercising  any right,  remedy,  or power under the
Agreement  shall  operate as a waiver  thereof,  nor shall any single or partial
exercise of any right,  remedy, or power under the Agreement  preclude any other
or further  exercise  thereof,  or the exercise of any other right,  remedy,  or
power provided herein or by law or in equity.  All rights and remedies,  whether
conferred  by the  Agreement,  by any  other  instrument  or by  law,  shall  be
cumulative, and may be exercised singularly or concurrently.

             18.6. Severability; Enforcement. If any provision of this Agreement
is  held  invalid,  illegal  or  unenforceable  in  any  respect  (an  "Impaired
Provision"),  (a) such Impaired  Provision shall be interpreted in such a manner
as to preserve,  to the maximum extent possible,  the intent of the parties, (b)
the validity,  legality and enforceability of the remaining provisions shall not
in any way be affected  or impaired  thereby,  and (c) such  decision  shall not
affect the validity, legality or enforceability of such Impaired Provision under
other circumstances. The parties agree to negotiate in good faith and agree upon
a provision to substitute  for the Impaired  Provision in the  circumstances  in
which the Impaired Provision is invalid, illegal or unenforceable.

             18.7.   Attorneys'  Fees.  In  the  event  of  any  arbitration  or
litigation  between the parties  arising  under or related to this  Agreement (a
"Covered  Dispute"),  the substantially  prevailing party in the Covered Dispute
(the  "Prevailing  Party") shall be entitled to receive from the other party the
Prevailing  Party's  reasonable  attorneys' fees and costs,  including,  without
limitation,  the cost at the hourly charges  routinely  charged  therefor by the
persons providing the services,  reasonable fees and/or allocated costs of staff
(in-house)  counsel,  and fees and  expenses  of experts  retained by counsel in
connection  with such  arbitration or litigation and with any and all appeals or
petitions  therefrom,  in addition to any other  relief to which the  Prevailing
Party may be  entitled.  A party to a Covered  Dispute  shall be the  Prevailing
Party in such Covered  Dispute if the claims against such party are dismissed at
any stage in the arbitration or litigation.

             18.8. Governing Law; Jurisdiction.  The Agreement shall be governed
by and  construed in accordance  with the law of the State of New York,  without
reference  to that body of law  concerning  choice of law or  conflicts  of law,
except that the General  Corporation Law of the State of Delaware  ("GCL") shall
apply to all matters governed by the GCL,  including without  limitation matters
concerning  the validity of grants of stock options and actions of the Company's
board of directors or any committee thereof.  The parties agree that, subject to
the  agreement to arbitrate  disputes set forth in Section  18.12,  the sole and
exclusive judicial venues for any dispute,  difference, cause of action or legal
action of any kind that any party, or any officer, director,  employee, agent or
permitted successor or assign of any party may bring against any other party, or
against any officer, director,  employee, agent or permitted successor or assign
of any  party,  related to this  Agreement  (a  "Proceeding"),  shall be (a) the
United  States  District  Court for the Southern  District of New York,  if such
court has statutory  jurisdiction  over the Proceeding and (b) the Supreme Court
of the State of New York in the County of New York (collectively,  the "New York
Courts").  Each of the parties  hereby  expressly  (i)  consents to the personal
jurisdiction of each of the New York Courts with respect to any Proceeding; (ii)
agrees that service of process in any Proceeding may be effected upon such party
in the  manner  set  forth  in  Section  18.1 (as  well as in any  other  manner
prescribed by law);  and (iii) waives any  objection,  whether on the grounds of
venue,  residence  or  domicile or on the ground  that the  Proceeding  has been
brought in an inconvenient forum, to any Proceeding brought in either of the New
York Courts. Notwithstanding the foregoing, nothing in this paragraph alters the
parties' agreement to arbitrate disputes as set forth in Section 18.12.

             18.9.  No Duty to Disclose.  The Employee  acknowledges  and agrees
that,  except  for the  information  provided  to the  Employee  by the  Company
pursuant  to  Section  15(b) and 15(d)  prior to  execution  of this  Agreement,
neither the Company nor any of the Company's officers, directors,  shareholders,
employees,  agents or representatives  has any duty or obligation to disclose to
the  Employee  any  information   whatsoever,   including  but  not  limited  to
information concerning the Company that might if made public affect the value of
the Option Shares. Such information  includes without limitation any information
concerning the Company's actual or potential  financial  performance,  actual or
potential  material  contracts to which the Company is or may become a party, or
actual or  potential  material  transactions  that  involve or may  involve  the
Company,  including but not limited to plans to effect a merger or to acquire or
dispose  of  a  material  amount  of  assets.  The  Employee   acknowledges  and
understands  that he or she (a) might  exercise  his or her Option (or a portion
thereof) prior to the public  dissemination  of such  information,  and that the
value of the Option Shares may decrease after the public  dissemination  of such
information,  or (b) might exercise his or her Option (or a portion thereof) and
sell,  pledge or encumber the Option Shares (or a portion  thereof) prior to the
public  dissemination  of such  information,  and that the  value of the  Option
Shares may increase after the public dissemination of such information;  and the
Employee acknowledges and agrees that he or she will not bring or participate in
any claim  whatsoever  against  the  Company  or  against  any of the  Company's
officers, directors, shareholders,  employees, agents or representatives related
to the  failure  to have  disclosed  such  information  prior to the  Employee's
exercise of the Option and/or sale, pledge or encumbrance of the Option Shares.

             18.10. Rights of Third Parties. Nothing in this Agreement,  express
or implied,  is intended to confer upon any party other than the parties  hereto
or their  respective  permitted  successors  and assigns  any rights,  remedies,
obligations,  or  liabilities  under or by reason of this  Agreement,  except as
expressly provided in this Agreement.

             18.11   Headings.   The  Section   headings  used  herein  are  for
convenience  only and do not  define,  limit or  construe  the  content  of such
sections.  All references in this Agreement to Section numbers refer to Sections
of this Agreement, unless otherwise indicated.

             18.12.  Agreement  to  Arbitrate.  The  Employee  and  the  Company
recognize  that  differences  may arise  between  them during or  following  the
Employee's  employment with the Company,  and that those  differences may or may
not be  related  to  the  grant  of  the  Option  herein  or to  the  Employee's
employment.  The  Employee  understands  and agrees that by  entering  into this
Agreement,  the  Employee  anticipates  the  benefits  of  a  speedy,  impartial
dispute-resolution  procedure of any such  differences.  As used in this Section
18.12 and its subparts, the "Company" shall also refer to all benefit plans, the
benefit  plans'  sponsors,  fiduciaries,  administrators,  affiliates,  and  all
successors and assigns of any of them.

        (a) Arbitrable Claims. (i) ALL DISPUTES  BETWEEN THE  EMPLOYEE  (AND HIS
OR HER PERMITTED  SUCCESSORS  AND ASSIGNS) AND THE COMPANY (AND ITS  AFFILIATES,
SHAREHOLDERS,  DIRECTORS, OFFICERS, AGENTS AND PERMITTED SUCCESSORS AND ASSIGNS)
RELATING IN ANY MANNER WHATSOEVER TO EMPLOYEE'S EMPLOYMENT OR TO THE TERMINATION
THEREOF,  INCLUDING WITHOUT LIMITATION ALL DISPUTES ARISING UNDER THIS AGREEMENT
(COLLECTIVELY,  "ARBITRABLE  CLAIMS")  SHALL BE RESOLVED  EXCLUSIVELY BY BINDING
ARBITRATION.  Arbitrable Claims shall include,  but are not limited to, contract
(express or implied)  and tort claims of all kinds,  as well as all claims based
on any federal,  state, or local law, statute, or regulation  (including but not
limited to claims alleging unlawful harassment or discrimination in violation of
Title  VII  and/or  Title  IX of the U.S.  Code,  of the Age  Discrimination  in
Employment  Act, of the Americans with  Disabilities  Act, of state statute,  or
otherwise), excepting only claims under applicable workers' compensation law and
unemployment  insurance claims.  Arbitration shall be final and binding upon the
parties and shall be the exclusive remedy for all Arbitrable  Claims.  Except as
provided in Section 18.12(a)(ii), the Arbitrator (as defined below) shall decide
whether a claim is an Arbitrable Claim. THE PARTIES HEREBY WAIVE ANY RIGHTS THAT
THEY MAY HAVE TO TRIAL BY JURY IN REGARD TO ARBITRABLE CLAIMS.

                 (ii) Notwithstanding anything herein to the contrary,  however,
the Company may enforce in court, without prior resort to arbitration, any claim
concerning  actual  or  threatened  unfair  competition  and/or  the  actual  or
threatened use and/or  unauthorized  disclosure of  confidential  or proprietary
information of the Company.  The court shall determine  whether a claim concerns
actual or threatened  unfair  competition  and/or the actual or  threatened  use
and/or unauthorized disclosure of confidential or proprietary information of the
Company.

        (b) Arbitration Procedure.

                 (i)  American  Arbitration  Association  Rules;  Initiation  of
Arbitration; Location of Arbitration.  Arbitration of Arbitrable Claims shall be
in  accordance  with the  Employment  Dispute  Resolution  Rules of the American
Arbitration  Association  ("AAA  Rules"),  except as provided  otherwise in this
Agreement.  Arbitration  shall be initiated by providing  written  notice to the
other party with a statement of the claim(s) asserted,  the facts upon which the
claim(s) are based, and the remedy sought.  This notice shall be provided to the
other party  within six (6) months of the acts or omissions  complained  of. Any
claim not initiated within this  limitations  period shall be null and void, and
the Company and the Employee  waive all rights under  statutes of  limitation of
different duration. The arbitration shall take place in New York, New York.

                 (ii) Selection of Arbitrator. All disputes involving Arbitrable
Claims shall be decided by a single arbitrator (the "Arbitrator"),  who shall be
selected as follows.  The American  Arbitration  Association  ("AAA") shall give
each party a list of eleven (11) arbitrators  drawn from its panel of employment
arbitrators (the "Name List").  Each party may strike up to six (6) names on the
Name List it deems  unacceptable,  and shall notify the other party of the names
it has  stricken,  within  fourteen  (14) calendar days of the date the AAA gave
notice  of the Name  List.  If only one  common  name on the Name  List  remains
unstricken  by  the  parties,   that  individual  shall  be  designated  as  the
Arbitrator. If more than one common name remains on the Name Lists unstricken by
parties,  Employee  shall  strike  one of the  remaining  names and  notify  the
Company,  within  seven  (7)  calendar  days  of  notification  of the  list  of
unstricken  names.  If,  after  Employee  strikes  a name  as set  forth  in the
preceding sentence, there is still two or more unstricken names, the Company and
the Employee  shall  alternately  strike names (with the Company having the next
strike)  and  notify  the other  party of the  stricken  name  within  seven (7)
calendar days, until only one remains. If no common name on the initial the Name
List remains unstricken by the parties, the AAA shall furnish an additional list
or lists, and the parties shall proceed as set forth above,  until an Arbitrator
is selected.

                 (iii) Conduct of the Arbitration.

                      (A) Discovery.  To help prepare for the  arbitration,  the
Employee and the Company shall be entitled, at their own expense, to learn about
the facts of a claim before the  arbitration  begins.  Each party shall have the
right  to take the  deposition  of one (1)  individual  and any  expert  witness
designated  by  another  party.  Each  party  also  shall have the right to make
requests for production of documents to any party.  Additional  discovery may be
had only where the Arbitrator so orders,  upon a showing of substantial need. At
least thirty (30) days before the  arbitration,  the parties must exchange lists
of  witnesses,  including  any  expert  witnesses,  and  copies of all  exhibits
intended to be used at the arbitration.

                      (B) Authority.  The Arbitrator shall have  jurisdiction to
hear and rule on  pre-hearing  disputes and is  authorized  to hold  pre-hearing
conferences by telephone or in person as the  Arbitrator  deems  necessary.  The
Arbitrator  shall have the  authority to entertain a motion to dismiss  and/or a
motion for summary judgment by any party and shall apply the standards governing
such motions under the Federal Rules of Civil  Procedure.  The Arbitrator  shall
apply the substantive law (and the law of remedies,  if applicable) of the state
in which the claim arose, or federal law, or both, as applicable to the claim(s)
asserted.  The Arbitrator  shall have the authority to award  equitable  relief,
damages,  costs  and fees as  provided  by the law for the  particular  claim(s)
asserted.  The  arbitrator  shall not have the power to award remedies or relief
that a New York court  could not have  awarded.  The  Federal  Rules of Evidence
shall apply.  The burden of proof shall be  allocated as provided by  applicable
law.  Except as  provided  in Section  18(a)(ii),  the  Arbitrator,  and not any
federal,  state,  or local court or agency,  shall have  exclusive  authority to
resolve   any   dispute   relating   to   the   interpretation,   applicability,
enforceability  or formation of the Agreement,  including but not limited to any
claim that all or any part of any of the  Agreement  is void or voidable and any
assertion  that a  dispute  between  the  Employee  and  the  Company  is not an
Arbitrable Claim. The arbitration shall be final and binding upon the parties.

                      (C) Costs.  Either party, at its expense,  may arrange for
and pay the cost of a court  reporter  to provide a  stenographic  record of the
proceedings.  If the Arbitrator orders a stenographic  record, the parties shall
split the cost.  Except  as  otherwise  provided  in this  Section  18.12 and in
Section  18.7,  the Employee and the Company  shall  equally  share the fees and
costs of the arbitration and the Arbitrator.

        (c)   Confidentiality.   All  proceedings  and  documents   prepared  in
connection with any Arbitrable Claim shall be confidential and, unless otherwise
required by law, the subject matter thereof shall not be disclosed to any person
other than the parties to the proceeding,  their counsel, witnesses and experts,
the Arbitrator, and, if involved, the court and court staff. All documents filed
with the Arbitrator or with a court shall be filed under seal. The parties shall
stipulate to all arbitration and court orders  necessary to effectuate fully the
provisions of this subparagraph concerning confidentiality.

        (d)  Enforceability.  Either  party  may bring an action in any court of
competent jurisdiction to compel arbitration under this Agreement and to enforce
an arbitration award. Except as provided above,  neither party shall initiate or
prosecute  any  lawsuit  or  administrative  action  in any way  related  to any
Arbitrable  Claim. The Federal  Arbitration Act shall govern the  interpretation
and enforcement of this Section 18.12.


                                          INDIVIDUAL INVESTOR GROUP, INC.
                                          125 Broad Street, 14th Floor
                                          New York, New York  10004

                                          By:
                                                   Jonathan L. Steinberg
                                                   Chief Executive Officer



                                   Acceptance

         The  Employee  hereby  acknowledges:  I have  received  a copy  of this
         Agreement;  I have had the  opportunity  to  consult  legal  counsel in
         regard to this Agreement,  and have availed myself of that  opportunity
         to the extent I wish to do so (I  understand  the  Company's  attorneys
         represent  the  Company  and not  myself,  and I have not relied on any
         advice from the Company's  attorneys);  I have read and understand this
         Agreement;  I am  fully  aware  of  legal  effect  of  this  agreement,
         including  without  limitation  the  effect  of  Section  18.12  hereof
         concerning  arbitration;  and I have entered into this Agreement freely
         and   voluntarily  and  based  on  my  own  judgment  and  not  on  any
         representations   or  promises  other  than  those  contained  in  this
         Agreement.  The Employee  accepts this Option  subject to all the terms
         and conditions of this Agreement.

         The Employee  acknowledges  that there may be adverse tax  consequences
         upon  exercise of this Option or  disposition  of the Option Shares and
         that the Employee  should  consult a tax adviser prior to such exercise
         or disposition.




         Date                                               The Employee

                                                  Print Name:

                                                  Address:






                                                                   Exhibit 10.5
                            INDEMNIFICATION AGREEMENT


                  This  Agreement,  made and entered  into as of the 16th day of
August,  1999  ("Agreement"),  by and between Individual Investor Group, Inc., a
Delaware corporation ("Corporation"), and David H Allen ("Indemnitee"):

                  WHEREAS,  highly  competent  persons recently have become more
reluctant to serve  publicly-held  corporations  as directors,  officers,  or in
other capacities,  unless they are provided with better protection from the risk
of  claims  and  actions  against  them  arising  out of  their  service  to and
activities on behalf of such corporation; and

                  WHEREAS,  the current  impracticability  of obtaining adequate
insurance and the uncertainties  related to  indemnification  have increased the
difficulty of attracting and retaining such persons; and

                  WHEREAS,  the Board of Directors of the Corporation  ("Board")
has  determined  that the  inability  to  attract  and  retain  such  persons is
detrimental to the best  interests of the  Corporation's  stockholders  and that
such  persons  should be assured  that they will have better  protection  in the
future; and

                  WHEREAS,  it is  reasonable,  prudent  and  necessary  for the
Corporation to obligate  itself  contractually  to indemnify such persons to the
fullest  extent  permitted by applicable  law so that such persons will serve or
continue to serve the Corporation  free from undue concern that they will not be
adequately indemnified; and

                  WHEREAS,  this Agreement is a supplement to and in furtherance
of Article  VIII of the  By-laws of the  Corporation,  and  Article  VIII of the
Amended and Restated  Certificate of  Incorporation  of the  Corporation and any
resolutions  adopted  pursuant  thereto  and  shall  neither  be  deemed to be a
substitute  therefor  nor to  diminish  or  abrogate  any  rights of  Indemnitee
thereunder; and

                  WHEREAS,  Indemnitee  is  willing  to  serve  and to  take  on
additional  service for or on behalf of the Corporation on the condition that he
be indemnified according to the terms of this Agreement;

                  NOW,  THEREFORE,  in  consideration  of the  premises  and the
covenants  contained  herein,  the Corporation and Indemnitee do hereby covenant
and agree as follows:

1      Definitions.

       For purposes of this Agreement:

       1.1 "Change in Control"  means a  change  in  control of the  Corporation
occurring  after  the date  hereof  of a nature  that  would be  required  to be
reported  in  response to Item 6(e) of  Schedule  14A of  Regulation  14A (or in
response to any similar item on any similar schedule or form)  promulgated under
the  Securities  Exchange Act of 1934,  as amended  ("Act"),  whether or not the
Corporation is then subject to such  reporting  requirement  provided,  however,
that,  without  limitation,  such a Change  in  Control  shall be deemed to have
occurred  if after the date  hereof  (i) any  "person"  (as such term is used in
Sections  13(d)  and  14(d) of the Act) is or  becomes  "beneficial  owner"  (as
defined in Rule 13d-3 under the Act),  directly or indirectly,  of securities of
the  Corporation  representing  20% or more of the combined  voting power of the
then outstanding  securities of the Corporation without the prior approval of at
least two-thirds of the members of the Board in office immediately prior to such
person attaining such percentage interest;  (ii) the Corporation is a party to a
merger,  consolidation,  sale of  assets  or  other  reorganization,  or a proxy
contest,  as a consequence  of which members of the Board in office  immediately
prior to such  transaction or event constitute less than a majority of the Board
thereafter; or (iii) during any period of two consecutive years, individuals who
at the  beginning  of such  period  constituted  the Board  (including  for this
purpose any new  director  whose  election  or  nomination  for  election by the
Corporation's  stockholders was approved by a vote of at least two-thirds of the
directors  then  still in office who were  directors  at the  beginning  of such
period) cease for any reason to constitute at least a majority of the Board.

       1.2  "Corporate  Status"   means the  status of a person  who is or was a
director,  officer,  employee,  agent or fiduciary of the  Corporation or of any
other corporation,  partnership,  joint venture, trust, employee benefit plan or
other  enterprise  which such  person is or was  serving  at the  request of the
Corporation.

       1.3  "Disinterested  Director"  means a  director of the  Corporation who
is not and was not a party to the Proceeding in respect of which indemnification
is sought by Indemnitee.

       1.4 "Expenses" means all  reasonable  attorneys' fees,  retainers,  court
costs,  transcript  costs,  fees of  experts,  witness  fees,  travel  expenses,
duplicating  costs,  printing and binding  costs,  telephone  charges,  postage,
delivery  service  fees,  and all other  disbursements  or expenses of the types
customarily  incurred in connection with  prosecuting,  defending,  preparing to
prosecute or defend,  investigating,  or being or preparing to be a witness in a
Proceeding.

       1.5 "Independent Counsel"  means a law firm,  or a  member of a law firm,
that is experienced in matters of corporation law and neither  presently is, nor
in the past five years has been,  retained to represent:  (i) the Corporation or
Indemnitee in any other matter  material to either such party, or (ii) any other
party to the Proceeding  giving rise to a claim for  indemnification  hereunder.
Notwithstanding the foregoing,  the term "Independent Counsel" shall not include
any person who,  under the  applicable  standards of  professional  conduct then
prevailing,  would  have a  conflict  of  interest  in  representing  either the
Corporation  or Indemnitee in an action to determine  Indemnitee's  rights under
this Agreement.

       1.6  "Proceeding"   means   any   action,  suit,  arbitration,  alternate
dispute resolution mechanism, investigation, administrative hearing or any other
proceeding, whether civil, criminal, administrative or investigative, except one
initiated by an Indemnitee  pursuant to Section 11 of this  Agreement to enforce
his rights under this Agreement.

2      Services by Indemnitee.

       Indemnitee  agrees  to  serve  as  Vice  President  and  Chief  Financial
Officer of the Corporation. Indemnitee may at any time and for any reason resign
from  such  position  (subject  to  any  other  contractual  obligation  or  any
obligation imposed by operation of law).

3      Indemnification - General.

       The Corporation  shall indemnify,  and  advance  Expenses to,  Indemnitee
as provided in this Agreement to the fullest extent  permitted by applicable law
in effect on the date hereof and to such greater  extent as  applicable  law may
thereafter from time to time permit. The rights of Indemnitee provided under the
preceding  sentence shall  include,  but shall not be limited to, the rights set
forth in the other Sections of this Agreement.

4      Proceedings  Other   Than   Proceedings   by  or  in  the  Right  of  the
       Corporation.

       Indemnitee shall be entitled to the  rights of  indemnification  provided
in this Section if, by reason of his Corporate  Status,  he is, or is threatened
to be made, a party to any threatened,  pending or completed  Proceeding,  other
than a  Proceeding  by or in the  right  of the  Corporation.  Pursuant  to this
Section, Indemnitee shall be indemnified against Expenses, judgments, penalties,
fines and amounts paid in settlement  actually and reasonably incurred by him or
on his behalf in  connection  with any such  Proceeding  or any claim,  issue or
matter therein, if he acted in good faith and in a manner he reasonably believed
to be in or not opposed to the best  interests  of the  Corporation,  and,  with
respect to any  criminal  Proceeding,  had no  reasonable  cause to believe  his
conduct was unlawful.

5      Proceedings by or in the Right of the Corporation.

       Indemnitee shall be  entitled  to the rights of indemnification  provided
in this Section if, by reason of his Corporate  Status,  he is, or is threatened
to be made, a party to any threatened,  pending or completed  Proceeding brought
by or in the right of the  Corporation  to  procure  a  judgment  in its  favor.
Pursuant to this  Section,  Indemnitee  shall be  indemnified  against  Expenses
actually and reasonably  incurred by him or on his behalf in connection with any
such Proceeding if he acted in good faith and in a manner he reasonably believed
to  be  in  or  not  opposed  to  the  best   interests   of  the   Corporation.
Notwithstanding the foregoing, no indemnification against such Expenses shall be
made in respect of any claim, issue or matter in any such proceeding as to which
Indemnitee  shall  have  been  adjudged  to be  liable  to  the  Corporation  if
applicable  law prohibits such  indemnification  unless the Court of Chancery of
the State of  Delaware,  or the court in which such  Proceeding  shall have been
brought or is pending, shall determine that indemnification against Expenses may
nevertheless be made by the Corporation.

6      Indemnification for Expenses of Party Who is Wholly or Partly Successful.

       Notwithstanding  any  other  provision  of this Agreement,  to the extent
that  Indemnitee  is,  by  reason  of his  Corporate  Status,  a party to and is
successful,  on  the  merits  or  otherwise,  in any  Proceeding,  he  shall  be
indemnified  against all Expenses actually and reasonably  incurred by him or on
his behalf in connection  therewith.  If Indemnitee is not wholly  successful in
such Proceeding but is successful, on the merits or otherwise, as to one or more
but less than all claims, issues or matters in such Proceeding,  the Corporation
shall indemnify Indemnitee against all Expenses actually and reasonably incurred
by him or on his behalf in connection  with each  successfully  resolved  claim,
issue or matter.  For the  purposes of this  Section and  without  limiting  the
foregoing,  the termination of any claim, issue or matter in any such Proceeding
by  dismissal,  with or without  prejudice,  shall be deemed to be a  successful
result as to such claim, issue or matter.

7      Indemnification for Expenses as a Witness.

       Notwithstanding  any  other  provision  of this Agreement,  to the extent
that  Indemnitee  is, by  reason  of his  Corporate  Status,  a  witness  in any
Proceeding, he shall be indemnified against all Expenses actually and reasonably
incurred by him or on his behalf in connection therewith.

8      Advancement of Expenses.

       The Corporation  shall  advance all  Expenses incurred by or on behalf of
Indemnitee  in  connection  with any  Proceeding  within  twenty  days after the
receipt  by  the  Corporation  of a  statement  or  statements  from  Indemnitee
requesting such advance or advances from time to time, whether prior to or after
final  disposition  of such  Proceeding.  Such  statement  or  statements  shall
reasonably  evidence the Expenses incurred by Indemnitee and shall include or be
preceded or accompanied by an undertaking by or on behalf of Indemnitee to repay
any Expenses  advanced if it shall  ultimately be determined  that Indemnitee is
not entitled to be indemnified against such Expenses.

9      Procedure for Determination of Entitlement to Indemnification.

       9.1 To obtain  indemnification  under  this  Agreement in connection with
any Proceeding,  and for the duration  thereof,  Indemnitee  shall submit to the
Corporation a written request, including therein or therewith such documentation
and  information  as is  reasonably  available to  Indemnitee  and is reasonably
necessary  to  determine  whether and to what extent  Indemnitee  is entitled to
indemnification.  The Secretary of the Corporation shall,  promptly upon receipt
of any such  request  for  indemnification,  advise  the Board in  writing  that
Indemnitee has requested indemnification.

       9.2 Upon written request by  Indemnitee  for indemnification  pursuant to
Section 9.1 hereof, a determination, if required by applicable law, with respect
to Indemnitee's  entitlement thereto shall be made in such case: (i) if a Change
in Control shall have occurred,  by Independent Counsel (unless Indemnitee shall
request that such  determination  be made by the Board or the  stockholders,  in
which case in the manner  provided  for in clauses (ii) or (iii) of this Section
9.2) in a written  opinion to the Board,  a copy of which shall be  delivered to
Indemnitee);  (ii) if a Change of Control  shall not have  occurred,  (A) by the
Board by a majority vote of a quorum consisting of Disinterested  Directors,  or
(B) if a quorum  of the  Board  consisting  of  Disinterested  Directors  is not
obtainable,   or  even  if  such  quorum  is  obtainable,   if  such  quorum  of
Disinterested  Directors  so  directs,  either (x) by  Independent  Counsel in a
written  opinion to the Board, a copy of which shall be delivered to Indemnitee,
or (y) by the stockholders of the  Corporation,  as determined by such quorum of
Disinterested  Directors, or a quorum of the Board, as the case may be; or (iii)
as provided  in Section  10.2 of this  Agreement.  If it is so  determined  that
Indemnitee is entitled to  indemnification,  payment to Indemnitee shall be made
within ten (10) days after such  determination.  Indemnitee shall cooperate with
the  person,  persons  or entity  making  such  determination  with  respect  to
Indemnitee's entitlement to indemnification, including providing to such person,
persons  or  entity  upon  reasonable   advance  request  any  documentation  or
information  which is not privileged or otherwise  protected from disclosure and
which is reasonably  available to Indemnitee  and  reasonably  necessary to such
determination.   Any  costs  or   expenses   (including   attorneys'   fees  and
disbursements) incurred by Indemnitee in so cooperating with the person, persons
or  entity  making  such  determination   shall  be  borne  by  the  Corporation
(irrespective   of  the   determination   as  to  Indemnitee's   entitlement  to
indemnification)  and the  Corporation  hereby  indemnifies  and  agrees to hold
Indemnitee harmless therefrom.

       9.3 If required,  Independent  Counsel  shall be selected as follows: (i)
if a Change of Control  shall not have  occurred,  Independent  Counsel shall be
selected  by the  Board,  and the  Corporation  shall  give  written  notice  to
Indemnitee  advising him of the identity of  Independent  Counsel so selected or
(ii) if a Change of Control shall have  occurred,  Independent  Counsel shall be
selected by Indemnitee  (unless  Indemnitee shall request that such selection be
made by the Board,  in which event (i) shall apply),  and Indemnitee  shall give
written  notice to the  Corporation  advising it of the identity of  Independent
Counsel so selected. In either event, Indemnitee or the Corporation, as the case
may be, may, within seven days after such written notice of selection shall have
been given,  deliver to the Corporation or to Indemnitee,  as the case may be, a
written objection to such selection.  Such objection may be asserted only on the
ground that  Independent  Counsel so selected does not meet the  requirements of
"Independent  Counsel"  as  defined  in  Section  1 of this  Agreement,  and the
objection  shall  set  forth  with  particularity  the  factual  basis  of  such
assertion.  If such written objection is made,  Independent  Counsel so selected
may not serve as  Independent  Counsel  unless and until a court has  determined
that such  objection is without  merit.  If, within 20 days after  submission by
Indemnitee  of a written  request  for  indemnification  pursuant to Section 9.1
hereof,  no  Independent  Counsel  shall have been selected and not objected to,
either the  Corporation  or Indemnitee may petition the Court of Chancery of the
State of Delaware, or other court of competent  jurisdiction,  for resolution of
any objection which shall have been made by the Corporation or Indemnitee to the
other's  selection  of  Independent   Counsel  and/or  for  the  appointment  as
Independent  Counsel of a person  selected by such court or by such other person
as such court shall designate,  and the person with respect to whom an objection
is so resolved or the person so appointed shall act as Independent Counsel under
Section 9.2 hereof.  The  Corporation  shall pay any and all reasonable fees and
expenses  of  Independent  Counsel  incurred  by  such  Independent  Counsel  in
connection  with its actions  pursuant to this  Agreement,  and the  Corporation
shall pay all  reasonable  fees and expenses  incident to the procedures of this
Section  9.3,  regardless  of the manner in which such  Independent  Counsel was
selected or appointed. Upon the due commencement date of any judicial proceeding
or  arbitration  pursuant to Section  11.1(iii) of this  Agreement,  Independent
Counsel shall be discharged and relieved of any further  responsibility  in such
capacity  (subject to the  applicable  standards  of  professional  conduct then
prevailing).

10     Presumptions and Effects of Certain Proceedings.

       10.1  If  a  Change  of  Control  shall   have  occurred,   in  making  a
determination  with respect to entitlement  to  indemnification  hereunder,  the
person or  persons  or entity  making  such  determination  shall  presume  that
Indemnitee is entitled to indemnification under this Agreement if Indemnitee has
submitted a request for  indemnification  in accordance with Section 9.1 of this
Agreement,  and the Corporation  shall have the burden of proof to overcome that
presumption  in connection  with the making by any person,  persons or entity of
any determination contrary to that presumption.

       10.2 If the person,   persons  or  entity  empowered  or  selected  under
Section 9 of this  Agreement  to  determine  whether  Indemnitee  is entitled to
indemnification shall not have made a determination within 60 days after receipt
by the  Corporation  of the request  therefor,  the requisite  determination  of
entitlement to indemnification  shall be deemed to have been made and Indemnitee
shall  be  entitled  to  such  indemnification,  absent  (i) a  misstatement  by
Indemnitee of a material  fact,  or an omission of a material fact  necessary to
make Indemnitee's  statement not materially  misleading,  in connection with the
request for indemnification,  or (ii) prohibition of such indemnification  under
applicable law provided,  however, that such 60-day period may be extended for a
reasonable time, not to exceed an additional 30 days, if the person,  persons or
entity making the determination  with respect to entitlement to  indemnification
in good faith require(s) such additional time for the obtaining or evaluating of
documentation  and/or information relating thereto and provided,  further,  that
the  foregoing  provisions  of this  Section  10.2  shall  not  apply (i) if the
determination  of  entitlement  to   indemnification   is  to  be  made  by  the
stockholders pursuant to Section 9.2 of this Agreement and if (A) within 15 days
after receipt by the Corporation of the request for such determination the Board
has  resolved  to  submit  such  determination  to the  stockholders  for  their
consideration  at an annual meeting thereof to be held within 75 days after such
receipt and such  determination  is made  thereat,  or (B) a special  meeting of
stockholders  is called  within 15 days after such  receipt  for the  purpose of
making such determination,  such meeting is held for such purpose within 60 days
after having been so called and such  determination is made thereat,  or (ii) if
the determination of entitlement to indemnification is to be made by Independent
Counsel pursuant to Section 9.2 of this Agreement.

       10.3  The  termination  of any  Proceeding  or of  any  claim,  issue  or
matter therein, by judgment,  order, settlement or conviction, or upon a plea of
nolo  contendere  or its  equivalent,  shall not (except as otherwise  expressly
provided in this Agreement) of itself  adversely  affect the right of Indemnitee
to  indemnification  or create a presumption that Indemnitee did not act in good
faith and in a manner  which he  reasonably  believed to be in or not opposed to
the  best  interests  of the  Corporation  or,  with  respect  to  any  criminal
Proceeding, that Indemnitee had reasonable cause to believe that his conduct was
unlawful.

11     Remedies of Indemnitee.

       11.1  In the event that (i)  a determination is made  pursuant to Section
9 of this Agreement  that  Indemnitee is not entitled to  indemnification  under
this  Agreement,  (ii)  advancement  of Expenses is not timely made  pursuant to
Section 8 of this Agreement, (iii) the determination of indemnification is to be
made by Independent  Counsel  pursuant to Section 9.2 of this Agreement and such
determination shall not have been made and delivered in a written opinion within
90 days after  receipt by the  Corporation  of the request for  indemnification,
(iv)  payment  of  indemnification  is not made  pursuant  to  Section 7 of this
Agreement  within ten days after receipt by the Corporation of a written request
therefor,  or (v) payment of indemnification is not made within ten days after a
determination  has been made that Indemnitee is entitled to  indemnification  or
such  determination  is deemed to have been made  pursuant to Section 9 or 10 of
this  Agreement,   Indemnitee  shall  be  entitled  to  an  adjudication  in  an
appropriate  court of the State of Delaware,  or in any other court of competent
jurisdiction,  of his  entitlement  to such  indemnification  or  advancement of
Expenses.  Alternatively,  the Indemnitee,  at his option,  may seek an award in
arbitration to be conducted by a single arbitrator  pursuant to the rules of the
American  Arbitration  Association.  Indemnitee  shall commence such  proceeding
seeking an adjudication or an award in arbitration within 180 days following the
date on which  Indemnitee  first  has the  right  to  commence  such  proceeding
pursuant to this Section 11.1.  The  Corporation  shall not oppose  Indemnitee's
right to seek any such adjudication or award in arbitration.

       11.2 In the event  that a  determination  shall have  been  made pursuant
to  Section  9  of  this   Agreement   that   Indemnitee   is  not  entitled  to
indemnification,  any judicial  proceeding or arbitration  commenced pursuant to
this  Section  shall  be  conducted  in  all  respects  as a de  novo  trial  or
arbitration  on the merits and  Indemnitee  shall not be prejudiced by reason of
that adverse determination.

       11.3 If a  determination  shall  have  been  made or deemed  to have been
made pursuant to Section 9 or 10 of this Agreement  that  Indemnitee is entitled
to indemnification,  the Corporation shall be bound by such determination in any
judicial  proceeding or arbitration  commenced pursuant to this Section,  absent
(i) a  misstatement  by  Indemnitee  of a material  fact,  or an  omission  of a
material  fact   necessary  to  make   Indemnitee's   statement  not  materially
misleading,  in  connection  with  the  request  for  indemnification,  or  (ii)
prohibition of such indemnification under applicable law.

       11.4 The Corporation shall be  precluded from  asserting  in any judicial
proceeding or arbitration commenced pursuant to this Section that the procedures
and  presumptions  of this Agreement are not valid,  binding and enforceable and
shall  stipulate  in any such  court or  before  any  such  arbitrator  that the
Corporation is bound by all the provisions of this Agreement.

       11.5 In the event that Indemnitee,  pursuant  to  this  Section,  seeks a
judicial  adjudication  of, or an award in  arbitration  to enforce,  his rights
under, or to recover damages for breach of, this Agreement,  Indemnitee shall be
entitled  to  recover  from the  Corporation,  and shall be  indemnified  by the
Corporation  against,  any  and all  expenses  (of the  kinds  described  in the
definition of Expenses) actually and reasonably incurred by him in such judicial
adjudication or  arbitration,  but only if he prevails  therein.  If it shall be
determined in such  judicial  adjudication  or  arbitration  that  Indemnitee is
entitled to receive some but less than all of the indemnification or advancement
of expenses sought,  the expenses incurred by Indemnitee in connection with such
judicial adjudication or arbitration shall be appropriately prorated.

12     Non-Exclusivity; Survival of Rights; Insurance; Subrogation.

       12.1  The  rights  of  indemnification  and  to  receive  advancement  of
Expenses as  provided by this  Agreement  shall not be deemed  exclusive  of any
other rights to which  Indemnitee may at any time be entitled  under  applicable
law,  the  certificate  of  incorporation  or  by-laws of the  Corporation,  any
agreement, a vote of stockholders or a resolution of directors, or otherwise. No
amendment,  alteration or repeal of this Agreement or any provision hereof shall
be effective as to any Indemnitee with respect to any action taken or omitted by
such Indemnitee in his Corporate  Status prior to such amendment,  alteration or
repeal.

       12.2 To the extent that  the  Corporation  maintains  an insurance policy
or policies providing  liability insurance for directors,  officers,  employees,
agents  or  fiduciaries  of  the  Corporation  or  of  any  other   corporation,
partnership,  joint venture,  trust,  employee  benefit plan or other enterprise
which such person serves at the request of the Corporation,  Indemnitee shall be
covered by such policy or policies in accordance  with its or their terms to the
maximum  extent  of the  coverage  available  for any  such  director,  officer,
employee, agent or fiduciary under such policy or policies.

       12.3 In the event of  any  payment under this Agreement,  the Corporation
shall be  subrogated  to the  extent  of such  payment  to all of the  rights of
recovery  of  Indemnitee,  who shall  execute all papers  required  and take all
action necessary to secure such rights, including execution of such documents as
are necessary to enable the Corporation to bring suit to enforce such rights.

       12.4 The Corporation  shall not be  liable under  this  Agreement to make
any payment of amounts  otherwise  indemnifiable  hereunder if and to the extent
that Indemnitee has otherwise actually received such payment under any insurance
policy, contract, agreement or otherwise.

13     Duration of Agreement.

       This  Agreement  shall continue  until and  terminate upon the  later of:
(a) ten years  after the date that  Indemnitee  shall have ceased to serve as an
officer  of the  Corporation,  or  (b)  the  final  termination  of all  pending
Proceedings in respect of which Indemnitee is granted rights of  indemnification
or  advancement  of  Expenses  hereunder  and or  any  proceeding  commenced  by
Indemnitee  pursuant to Section 11 of this  Agreement.  This Agreement  shall be
binding upon the  Corporation  and its successors and assigns and shall inure to
the benefit of Indemnitee and his heirs, executors and administrators.

14     Severability.

       If any  provision  or  provisions of this  Agreement  shall be held to be
invalid,  illegal or unenforceable for any reason whatsoever:  (a) the validity,
legality  and  enforceability  of the  remaining  provisions  of this  Agreement
(including,  without  limitation,  each portion of any Section of this Agreement
containing any such provision held to be invalid, illegal or unenforceable, that
is not  itself  invalid,  illegal  or  unenforceable)  shall  not in any  way be
affected  or  impaired  thereby;  and (b) to the fullest  extent  possible,  the
provisions of this Agreement (including, without limitation, each portion of any
Section of this  Agreement  containing  any such  provision  held to be invalid,
illegal or unenforceable,  that is not itself invalid, illegal or unenforceable)
shall  be  construed  so as to  give  effect  to the  intent  manifested  by the
provision held invalid, illegal or unenforceable.

15     Exception to Right of Indemnification or Advancement of Expenses.

       Except as  provided in Section  11.5,   Indemnitee  shall not be entitled
to  indemnification or advancement of Expenses under this Agreement with respect
to any  Proceeding,  or any claim  therein,  brought or made by him  against the
Corporation.

16     Identical Counterparts.

       This  Agreement may be  executed  in  one or more  counterparts,  each of
which  shall  for all  purposes  be deemed  to be an  original  but all of which
together shall constitute one and the same Agreement.

17     Headings.

       The  headings  of  the  paragraphs  of  this  Agreement  are inserted for
convenience only and shall not be deemed to constitute part of this Agreement or
to affect the construction thereof.

18     Modification and Waiver.

       No supplement,  modification  or  amendment  of  this  Agreement shall be
binding unless executed in writing by both of the parties  hereto.  No waiver of
any of the  provisions of this Agreement  shall be deemed or shall  constitute a
waiver of any other  provisions  hereof  (whether or not similar) nor shall such
waiver constitute a continuing waiver.

19     Notice by Indemnitee.

       Indemnitee  agrees  promptly to notify  the  Corporation  in writing upon
being  served  with any  summons,  citation,  subpoena,  complaint,  indictment,
information  or other  document  relating any  Proceeding or matter which may be
subject to indemnification or advancement of Expenses covered hereunder.

20     Notices.

       All  notices,  requests,  demands  and  other  communications   hereunder
shall be in writing and shall be deemed to have been duly given if (i) delivered
by  hand  and  receipted  for  by  the  party  to  whom  such  notice  or  other
communication  shall  have  been  directed,  or  (ii)  mailed  by  certified  or
registered mail with postage  prepaid,  on the third business day after the date
on which it is so mailed:

       If to Indemnitee, to:

                David H. Allen
                -----------------
                -----------------

       If to the Corporation, to:

                Individual Investor Group, Inc.
                125 Broad Street, 14th Floor
                New York, New York 10004

or to such other address or such other person as  Indemnitee or the  Corporation
shall designate in writing in accordance with this Section,  except that notices
regarding changes in notices shall be effective only upon receipt.

21     Governing Law.

       The  parties  agree  that  this  Agreement  shall  be  governed  by,  and
construed and enforced in accordance with, the laws of the State of Delaware.

22     Miscellaneous.

       Use of the  masculine  pronoun  shall be  deemed to  include usage of the
feminine pronoun where appropriate.



       IN WITNESS WHEREOF,  the parties  hereto  have executed this Agreement on
the day and year first above written.


                                                 INDIVIDUAL INVESTOR GROUP, INC.



                                                 By:
                                                    Jonathan L. Steinberg
                                                    Chief Executive Officer


                                                 INDEMNITEE




                                                 David H. Allen






                                                                     EXHIBIT 99
                              CERTAIN RISK FACTORS
                              Dated: November 15, 1999


         You should  carefully  consider these risks, as well as those described
in our most recent Form 10-K,  Form 10-Q and Form 8-K filings,  before making an
investment  decision.  The risks described below are not the only risks we face.
Additional  risks  may  also  impair  our  business  operations.  If  any of the
following  risks  occur,  our  business,  results  of  operations  or  financial
condition could be materially  adversely affected.  If that happens, the trading
price of our common  stock could  decline,  and you may lose all or part of your
investment.  In the  risk  factors  below,  when we use the word  "web,"  we are
referring to the portion of the Internet commonly referred to as the "world wide
web."

We have a history of losses and we  anticipate  that our losses will continue in
the future.  As of September  30, 1999, we had an  accumulated  deficit of $26.9
million.  In the past ten years,  the only  calendar  year during  which we were
profitable  was 1995.  We expect to  continue  to incur net losses in the fourth
quarter of 1999 and in subsequent fiscal periods. We expect to continue to incur
significant  operating  expenses  and,  as  a  result,  will  need  to  generate
significant revenues to achieve  profitability,  which may not occur. Even if we
do achieve profitability,  we may be unable to sustain or increase profitability
on a quarterly or annual basis in the future.

We will need to raise  additional  capital in the  future.  Based on our current
outlook,  we believe that our working capital and investments will be sufficient
to fund our  operations  and capital  requirements  at least  through the second
quarter of fiscal 2000.  Because we expect to incur  continuing  net losses,  we
expect that we will need to raise  additional  capital  from time to time in the
future.  The  availability  of financing  and the cost to us of  financing  will
depend on the many factors  existing at the time we seek funding.  These factors
may include our sources and amounts of revenues,  our business  development  and
prospects and the state of the financial markets generally.  It is possible that
additional  financing  may not be available to us, or, if  available,  the terms
upon  which  it may be  obtained  may be  unfavorable  to us and may  result  in
dilution  of an  investor's  equity  investment  in us.  Our  failure  to obtain
additional  financing on favorable  terms,  or at all,  would have a substantial
adverse effect on our future ability to conduct operations.

Our online services business has a limited operating  history.  We commenced our
online  services  operations  in May 1997.  Accordingly,  we have only a limited
operating  history upon which you can  evaluate  this  business  segment and its
prospects. An investor in our common stock must consider the risks, expenses and
difficulties frequently encountered by early stage businesses in new and rapidly
evolving markets, including web-based financial news and information companies.

Our quarterly  financial  results are subject to significant  fluctuations.  Our
quarterly  operating  results  may  fluctuate  significantly  in the future as a
result of a variety of  factors,  many of which are  outside  our  control.  For
example,  in our print  publications  business,  our  revenues  tend to  reflect
seasonal  patterns,  with certain calendar  quarters tending to be stronger than
others. Similar seasonal patterns may develop in the online services business as
well.

         We believe that quarter-to-quarter comparisons of our operating results
may not be a good indication of our future performance,  nor would our operating
results for any particular quarter be indicative of future operating results. In
some future  quarters,  our operating  results may be below the  expectations of
public market analysts and investors.  If that happens,  the price of our common
stock may fall, perhaps dramatically.

We face  intense  competition  in both our print  publications  business and our
online services business. An increasing number of financial news and information
sources  compete for  consumers'  and  advertisers'  attention and spending.  We
expect this competition to continue and to increase. We compete for advertisers,
readers,  staff and outside  contributors  with many types of  companies.  These
competitors include:

 --  online  services or web sites focused on business,  finance and  investing,
     such as CBS  MarketWatch.com;  The Wall Street Journal Interactive Edition;
     TheStreet.com; The Motley Fool; Yahoo! Finance; Silicon Investor; Microsoft
     Investor; SmartMoney.com; Money.com and Multex.com;

 --  publishers and  distributors of traditional  print media,  such as The Wall
     Street Journal; Barron's; Investors Business Daily; Business Week; Fortune;
     Forbes; Money; Kiplinger's;  Smart Money; Worth; Registered Representative;
     Institutional Investor; Research and On Wall Street;

- --   publishers and  distributors  of radio and television  programs  focused on
     business, finance and investing, such as Bloomberg Business Radio and CNBC;

- --   web "portal" companies,  such as Yahoo!;  Excite; Lycos; Snap!; Go Network;
     and America Online; and

- --   online brokerage firms, many of which provide financial and investment news
     and information, such as Charles Schwab and E*TRADE.

         Our  ability  to  compete  depends  on  many  factors,   including  the
originality,  timeliness,  comprehensiveness  and trustworthiness of our content
and that of our competitors,  the ease of use of services developed either by us
or our competitors and the effectiveness of our sales and marketing efforts.

         Many of our existing competitors,  as well as a number of potential new
competitors,  have longer operating histories, greater name recognition,  larger
customer  bases and  significantly  greater  financial,  technical and marketing
resources  than we do. This may allow them to devote  greater  resources than we
can to the  development  and  promotion of their  services and  products.  These
competitors  may  also  engage  in  more  extensive  research  and  development,
undertake more far-reaching  marketing campaigns,  adopt more aggressive pricing
policies to attract  advertisers and make more attractive offers to existing and
potential employees,  outside contributors,  strategic partners and advertisers.
Our  competitors  may develop  content that is equal or superior to ours or that
achieves  greater  market  acceptance  than ours.  It is also  possible that new
competitors may emerge and rapidly acquire  significant market share. We may not
be able to  compete  successfully  for  advertisers,  readers,  staff or outside
contributors.  Increased  competition could result in price reductions,  reduced
margins or loss of our market  share.  Any of these could  materially  adversely
affect our business, results of operations and financial condition.

Because our editorial content is focused on the financial  markets,  a prolonged
"bear  market" may cause our  businesses  to suffer.  Our  editorial  content is
highly  focused on the  financial  markets.  If the  markets  suffer a prolonged
downturn or "bear  market,"  it is possible  that our  businesses  might  suffer
materially for two reasons.  First, during a bear market, people may become less
interested  in buying and selling  securities,  and thus less  interested in our
research  and  analysis  of  securities.  Less  people  might be  interested  in
subscribing  to our print  publications,  and less people might be interested in
using our online  services.  Second,  advertisers,  particularly  the  financial
services  advertisers that are our most important source of advertising revenue,
might decide to reduce their advertising  budgets.  Either of these developments
could cause our operations to suffer materially.

Because our  editorial  content is focused on research  and analysis of specific
stocks,  our  businesses  could  suffer if our  recommendations  are  poor.  Our
editorial  content is focused on research  and analysis of specific  stocks.  We
frequently state that a particular  company's stock is undervalued or overvalued
at the current  prices.  We believe  that our research and analysis is of a high
quality,  and we are  proud to take a stand and to be held  accountable  for our
opinions.  We believe our readers  appreciate this editorial courage and find it
to be of greater  value than stories on such topics as "the best cities in which
to live" and the like.  Because we give these specific  opinions,  the wisdom of
our conclusions can be measured:  did the stocks we said were undervalued go up,
and did the stocks we said were  overvalued go down. If our opinions turn out to
be  incorrect - and some of our opinions  certainly  will be - people may become
less  interested  in learning  these  opinions.  They may be less  interested in
subscribing to our print  publications  and less  interested in using our online
services.  If interest in our opinions  declines,  our  operations  could suffer
materially.

Our company may not be able to attract and retain  qualified  employees  for our
print publications  business.  Many of our competitors in the print publications
business are larger than us and have a number of print titles.  We only have two
magazines and one  newsletter.  There is a general  perception in the employment
market that larger  publishers are more  prestigious or offer more varied career
opportunities.  Although  we  believe  our  company  offers an  attractive  work
environment  and  employment  opportunity  in our print  publications  business,
including offering our employees greater  responsibility and the ability to have
a more  meaningful  impact on the  product  than would be the case at a magazine
with a larger  staff,  we may be perceived  by many people as a less  attractive
employer  than a larger  publisher.  If we are  unable  to  attract  and  retain
qualified  employees for our print  publications  business,  that business could
suffer materially.

Our company may not be able to attract and retain  qualified  employees  for our
online service business.  There is a general perception in the employment market
for online  employees that pure Internet  companies offer a more attractive work
environment  for a  youthful  workforce.  This is based on the  belief  that the
Internet is a new and growing industry that offers a great future.  In addition,
many  employees  in the Internet  industry  seek and often  receive  significant
portions of their compensation  through stock options.  The stock prices of many
pure Internet companies have increased  dramatically during the past year or so.
Although  we believe our  company  offers an  attractive  work  environment  and
employment  opportunity in our online services business,  we may be perceived by
many people as a less attractive  employer than a pure Internet  company.  If we
are unable to attract and retain  qualified  employees  for our online  services
business, that business could suffer materially.

We depend on our editorial staff and outside  contributors.  Our success depends
substantially  upon the efforts of our editorial staff and outside  contributors
to produce original, timely,  comprehensive and trustworthy content. Our writers
are not bound by employment agreements. Competition for financial journalists is
intense,  and we may  not be able  to  retain  existing  or  attract  additional
qualified  writers in the future.  If we lose the services of a large portion of
our editorial staff and outside contributors or are unable to attract additional
writers with appropriate qualifications, our business, results of operations and
financial condition could be materially adversely affected.

We depend on key  management  personnel.  Our future  success  depends  upon the
continued  service of key management  personnel.  The loss of one or more of our
key management personnel could materially adversely affect our business, results
of operations  and financial  condition.  Moreover,  the costs that may arise in
connection with executive  departures and  replacements  can be significant,  as
they were during 1998.

We depend on certain  advertisers  and on  independent  advertising  agents,  to
generate revenue. In 1998, and continuing through the third quarter of 1999, the
majority  of our print  publications  advertising  revenue  came from  financial
services  companies,  followed by consumer  advertisers and others.  We were not
dependent upon any particular  advertiser for our print  publications  revenues.
During  the third  quarter of 1999,  approximately  seventy  two  percent of the
online   services    advertising    revenue   came   from   a   combination   of
VentureHighway.com  and four brokerage firms offering online trading.  We expect
that the  majority of  advertising  revenues  derived  from our online  services
operations  will come from  online  brokerage  firms.  In the event that  online
brokerage  firms choose to scale back on their  advertising  (on the Internet in
general  or on our web  sites in  particular),  our  online  services  business,
results of operations  and  financial  condition  could be materially  adversely
affected.

         If we do not continue to increase our revenue from  financial  services
advertisers or attract advertisers from non-financial industries,  our business,
results of operations  and  financial  condition  could be materially  adversely
affected.  With respect to our online services in particular,  advertising rates
are frequently  measured on a "cost per thousand"  clicks,  or "CPM," basis. CPM
rates  have  fluctuated  in the past and we  expect  CPM  rates to  continue  to
fluctuate. CPM rates may experience industry-wide declines in the future, as the
supply of desirable online advertising space may be increasing at a rate greater
than the  demand  for that  space by  advertisers.  We  believe  that we  charge
advertising rates that are among the highest of financial web sites. However, we
cannot  guarantee  that we will be able to command  premium rates in the future.
Moreover,  a number of advertisers that have been a source of a material portion
of our online  services  advertising  revenues are  purchasing  advertising on a
"cost-per-action"  basis,  in which we are paid only  when a user of our  online
services  takes the relevant  action.  The number of such  completed  actions is
usually a very small percent of the number of advertising  impressions  shown on
our web site. It is more  difficult to accurately  predict  revenue that will be
received from  cost-per-action  ads than from CPM ads. An increased shift of our
important  advertisers  to  cost-per-action  ads could have a  material  adverse
effect on our online services advertising revenues.

         In  selling  print   advertising,   we  depend  both  on  our  internal
advertising  sales department and on outside sales  representatives  to maintain
and increase our  advertising  sales. In selling online  advertising,  we depend
primarily upon our internal  advertising  sales  department and an outside sales
agent.  The success of our  advertising  sales efforts is subject to a number of
risks,  including  the  competition  we face from other  companies in hiring and
retaining sales personnel and effective outside sales  representatives,  and the
length of time it takes new sales personnel to become productive.  Our business,
results of operations  and  financial  condition  could be materially  adversely
affected if we do not maintain an effective advertising sales department.

Additional  risks  associated  with online  advertising.  No standards have been
widely accepted to measure the effectiveness of web advertising. If standards do
not develop,  existing  advertisers may not continue or increase their levels of
web advertising. If standards develop and we are unable to meet those standards,
advertisers may not continue advertising on our site.  Furthermore,  advertisers
that have traditionally  relied upon other advertising media may be reluctant to
advertise on the web. If advertisers perceive the Internet or our web site to be
a limited or an ineffective  advertising medium, they may be reluctant to devote
a portion of their advertising budget to Internet  advertising or to advertising
on our web site.  Our business,  results of operations  and financial  condition
could  be  materially  adversely  affected  if the  market  for web  advertising
declines or develops more slowly than expected.

         Different pricing models are used to sell advertising on the web. It is
difficult to predict which, if any, will emerge as the industry  standard.  This
uncertainty  makes it  difficult  to project  our future  advertising  rates and
revenues.  We cannot  assure you that we will be  successful  under  alternative
pricing models that may emerge. Moreover,  "filter" software programs that limit
or  prevent  advertising  from being  delivered  to a web  user's  computer  are
available.  Widespread  adoption of this  software  could  materially  adversely
affect the  commercial  viability  of web  advertising,  which could  materially
adversely affect our advertising revenues.

Risks associated with our list rental revenue.  The ability to earn revenue from
list rental  depends in large degree upon three  factors:  first,  the number of
subscribers  on  the  list;  second,  the  demographic  characteristics  of  the
subscribers on the list (such as age, income and wealth);  and third, the degree
to which previous  rentals of the list have produced  favorable  results for the
renter. This last factor is affected by the manner in which the subscribers have
been added. For example, new subscribers from direct-to-publisher  sources (such
as direct mail and insert cards in the  magazine)  typically  are more  valuable
than  subscribers  obtained  from  subscription  agencies  by means  of  reduced
introductory rates or the use of airline frequent flyer miles.

         We use an independent  party,  Rickard List  Marketing,  to promote the
rental of our subscriber  lists. The revenue we earn from list rentals thus also
depends in part upon the efforts our agent makes.

We depend on independent  parties to publish our print  publications.  We depend
upon an independent  party,  Quebecor,  to print our print  publications  and to
deliver the printed  copies to the United  States Post Office for mailing to our
subscribers. If our printer's business is disrupted for any reason, such as fire
or  other  natural  disaster,  labor  strife,  supply  shortages,  or  machinery
problems,  we  might  not be able to  distribute  our  publications  in a timely
manner.  Since magazines typically are printed only shortly before the time they
are to be mailed to subscribers, any disruption at our printer could prevent our
magazines from being  distributed in a timely manner. If we don't distribute our
magazines on time,  our  subscribers  may become  dissatisfied  and cancel their
subscriptions.  If a disruption at our printer  delays our ability to distribute
Individual Investor magazine to newsstands,  we may lose newsstand sales. In the
event of a disruption,  our  insurance  may not cover all of our losses.  Any of
these developments may cause our operating results to suffer materially.

We depend on independent  parties to distribute  Individual Investor magazine to
newsstands.  We  depend  upon  independent  parties  (the  largest  of  which is
International Circulation Distributors,  a subsidiary of The Hearst Corporation)
to distribute Individual Investor magazine to newsstands. If the business of our
distributors  is  disrupted  for any  reason,  such as labor  strife or  natural
disaster,  we might not be able to distribute  Individual  Investor  magazine to
newsstands  in  a  timely  manner.  Since  our  distributors   typically  pickup
Individual Investor magazine for newsstand  distribution only shortly before the
time the magazine is to be delivered,  any disruption at our distributors  could
prevent the magazine from being distributed to newsstands in a timely manner. If
a  disruption  at our  distributors  delays our  ability  to deliver  Individual
Investor  magazine to  newsstands,  we may lose  newsstand  sales.  Any of these
developments may cause our operating results to suffer materially.

We depend on  independent  parties to obtain the majority of the  subscribers to
Individual  Investor magazine.  We depend upon independent parties to obtain the
majority of the  subscribers  to Individual  Investor  magazine.  These agencies
include  American  Family  Publishers,  Publishers  Clearing  House  and  NewSub
services. These agencies obtain subscribers primarily through use of direct mail
campaigns.  If the positive  response to the  promotion of  Individual  Investor
magazine by these agencies is not great enough,  or if the agencies believe that
we may fail to fulfill a  subscription,  they may stop  promoting  our magazine.
This  could  cause  our  subscriber  base  to  shrink,  which  would  lower  our
subscription  revenue and reduce our advertising  rate base, which would lead to
lower  advertising  revenue.  Also,  many  publications  compete for services of
subscription agencies, and one or more of these subscription agencies may choose
not to continue to market  Individual  Investor in order to better  serve one of
our competitors.  Any of those developments could cause our operating results to
suffer materially.

We may incorrectly forecast our success in obtaining and renewing subscriptions.
We  attempt  to  accurately  forecast  the  number of  subscribers  to our print
publications.  We run the risk that our forecasts will be incorrect,  either too
high or too low. Our forecast could be too high if the number of new subscribers
that we obtain is less than the amount we projected.  Our forecast also could be
too  high if we get  less  renewal  orders  from  existing  subscribers.  If our
subscriber  base is less than our  projections,  we will earn less  subscription
revenue and our advertising  rate base will be lower,  which would lead to lower
advertising   revenue.   This  could  cause  our  operating  results  to  suffer
materially.

         Our forecast  could be too low if we obtain more new  subscribers  than
projected,  or if we receive more renewal  orders than  projected  from existing
subscribers.  If our subscriber base is higher than we projected,  we would earn
more  subscription  revenue  than  projected,  but  have  higher  than  expected
production  and  distribution  costs.  We  might  not be  able to  increase  our
advertising  rate base  immediately.  This could lead to our  operating  results
being worse than projected.

We depend on independent  parties to manage our subscriber files. We depend upon
an  independent  party to manage  our  subscriber  files.  This  party  receives
subscription orders and payments for our print  publications,  sends renewal and
invoice notices to subscribers and generates subscribers' labels and circulation
reports for us. If the business of this party is disrupted, we may become unable
to process subscription  requests,  or send out renewal notices or invoices,  or
deliver our print publications.  If this were to happen, our insurance might not
cover all of our losses.  Any of those  developments  could cause our  operating
results to suffer materially.

We need to manage our growth.  Although our print publications  business has not
experienced  rapid  growth  in the  recent  past,  our  online  services,  which
commenced in May 1997, have experienced  rapid growth.  This growth has placed a
strain on our managerial,  operational and financial  resources.  We expect this
strain to increase with anticipated future growth in both print publications and
online services. To manage our growth, we must continue to implement and improve
our  managerial  controls  and  procedures  and our  operational  and  financial
systems.  In addition,  our future success will depend on our ability to expand,
train and manage our workforce,  in particular our editorial,  advertising sales
and business  development staff. We cannot assure you that we have made adequate
allowances  for the costs and risks  associated  with this  expansion,  that our
systems,  procedures or controls will be adequate to support our operations,  or
that our management will be able to successfully  offer and expand our services.
If we are unable to manage  our growth  effectively,  our  business,  results of
operations and financial condition could be materially adversely affected.

We need to establish and maintain  relationships with other web sites to promote
the growth of our online services business.  For us to maintain and increase the
traffic to our web sites,  it is  important  for us to  establish  and  maintain
content distribution  relationships with highly-trafficked web sites operated by
other  companies.  There is intense  competition  for  relationships  with these
sites.  Although  we  have  not  paid  any  material  sum  with  respect  to our
relationships to date, it is possible that, in the future,  we might be required
to pay fees in order to establish or maintain relationships with these sites. It
also is possible, however, that we may be able to charge fees in connection with
these  relationships  in the future.  Additionally,  many of these sites compete
with our web sites as providers of  financial  information,  and these sites may
become less willing to establish or maintain strategic  relationships with us in
the  future.  We may be unable to enter into  relationships  with these sites on
commercially   reasonable   terms  or  at  all.  Even  if  we  enter  into  such
relationships,  they may not attract  significant  numbers of viewers to our web
sites.

Increased  traffic to our web sites may strain our systems and impair our online
services  business.  On  occasion,  we have  experienced  significant  spikes in
traffic on our web site. In addition, the number of users of our online services
has  increased  over time and we are seeking to increase our user base  further.
Accordingly,  our web site must  accommodate a high volume of traffic,  often at
unexpected  times.  Our  web  site  has  in the  past,  and  may in the  future,
experience  slower  response times than usual or other problems for a variety of
reasons.  These  occurrences could cause our readers to perceive our web site as
not  functioning  properly  and,  therefore,  cause them to use other methods to
obtain their  financial  news and  information.  In such a case,  our  business,
results of operations  and  financial  condition  could be materially  adversely
affected.

We face a risk of system failure for our online services  business.  Our ability
to  provide  timely  information  and  continuous  news  updates  depends on the
efficient  and  uninterrupted  operation  of  our  computer  and  communications
hardware  and software  systems.  Similarly,  our ability to track,  measure and
report  the  delivery  of  advertisements  on our site  depends  largely  on the
efficient  and  uninterrupted  operation of a third-party  system  maintained by
DoubleClick.   These  systems  and   operations  are  vulnerable  to  damage  or
interruption from human error,  natural disasters,  telecommunication  failures,
break-ins, sabotage, computer viruses, intentional acts of vandalism and similar
events.  We do not have a formal  disaster  recovery  plan for the event of such
damage or  interruption.  Any system failure that causes an  interruption in our
service or a decrease in  responsiveness of our web site could result in reduced
traffic,  reduced  revenue and harm to our  reputation,  brand and our relations
with our advertisers.  Our insurance  policies may not adequately  compensate us
for any  losses  that we may incur  because  of any  failures  in our  system or
interruptions  in our delivery of content.  Our business,  results of operations
and financial  condition  could be materially  adversely  affected by any event,
damage or failure that interrupts or delays our operations.

We may not successfully  develop new and enhanced  services and features for our
online  services to the  satisfaction  of our customers.  We intend to introduce
additional  and  enhanced  services in order to retain the current  users of our
online  services and to attract new users. If we introduce a service that is not
favorably  received or fail to introduce certain new or enhanced  services,  our
current users may choose a competitive service over ours. We may also experience
difficulties  that  could  delay or prevent us from  introducing  new  services.
Furthermore,  the new services we may introduce  could  contain  errors that are
discovered  after the services are introduced.  If that happens,  we may need to
significantly  modify the design or  implementation  of the  services on our web
sites to correct these errors. Our business, results of operations and financial
condition could be materially  adversely affected if we experience  difficulties
in  introducing  new  services or if these new  services are not accepted by our
users.

We depend on the continued growth in use and efficient operation of the web. The
web-based information market is new and rapidly evolving.  Our business would be
materially  adversely  affected if web usage does not  continue to grow or grows
slowly. Web usage may be inhibited for a number of reasons, such as:

      --    inadequate network infrastructure;

      --    security concerns;

      --    inconsistent quality of service; and

      --    unavailability of cost-effective, high-speed access to the Internet.

         The users of our online services depend on Internet service  providers,
online  service  providers  and other web site  operators  for access to our web
site. Many of these services have experienced significant service outages in the
past and could experience service outages,  delays and other difficulties due to
system  failures  unrelated to our systems.  These  occurrences  could cause our
readers  to  perceive  the web in general  or our web site in  particular  as an
unreliable medium and, therefore,  cause them to use other media to obtain their
financial news and information.  We also depend on certain information providers
to  deliver  information  and data feeds to us on a timely  basis.  Our web site
could  experience  disruptions or interruptions in service due to the failure or
delay in the  transmission  or receipt of this  information,  which could have a
material  adverse  effect on our business,  results of operations  and financial
condition.

Government  regulation  and legal  uncertainties  relating  to the web.  Certain
existing laws or regulations specifically regulate communications or commerce on
the web. Further, laws and regulations that address issues such as user privacy,
pricing, online content regulation, taxation and the characteristics and quality
of online products and services are under consideration by federal, state, local
and foreign governments and agencies. Several telecommunications  companies have
petitioned the Federal  Communications  Commission to regulate  Internet service
providers and online services providers in a manner similar to the regulation of
long distance  telephone  carriers and to impose access fees on such  companies.
That regulation,  if imposed,  could increase the cost of transmitting data over
the web.  Moreover,  it may take years to determine the extent to which existing
laws   relating  to  issues  such  as   intellectual   property   ownership  and
infringement,  libel,  obscenity and personal privacy are applicable to the web.
The Federal Trade Commission and government agencies in certain states have been
investigating  certain  Internet  companies  regarding  their  use  of  personal
information. We could incur additional expenses if any new regulations regarding
the use of personal  information  are  introduced or if these  agencies chose to
investigate our privacy practices.  Any new laws or regulations  relating to the
web, or certain applications or interpretations of existing laws, could decrease
the  growth  in the use of the  web,  decrease  the  demand  for our web site or
otherwise materially adversely affect our business.

Web  security  concerns  could  hinder  Internet  commerce.  Concern  about  the
transmission  of  confidential   information   over  the  Internet  has  been  a
significant  barrier to electronic commerce and communications over the web. Any
well-publicized  compromise of security could deter people from using the web or
from  using  it  to  conduct  transactions  that  involve  the  transmission  of
confidential information, such as signing up for a paid subscription,  executing
stock trades or purchasing  goods or services.  Because many of our  advertisers
seek to advertise on our web site to encourage people to use the web to purchase
goods or services,  our business,  results of operations and financial condition
could be materially  adversely affected if Internet users  significantly  reduce
their use of the web because of security concerns. We may also incur significant
costs to  protect  ourselves  against  the  threat of  security  breaches  or to
alleviate problems caused by such breaches.

Our  efforts to build  positive  brand  recognition  may not be  successful.  We
believe  that  maintaining  and growing  awareness  about our brands  (including
Individual  Investor,  IndividualInvestor.com,  Ticker,  Magic  25 and the  INDI
SmallCap  500) is an  important  aspect of our  efforts to  continue  to attract
subscribers  and readers.  The  importance of positive  brand  recognition  will
increase in the future  because of the growing  number of providers of financial
information.  We cannot  assure  you that our  efforts to build  positive  brand
recognition will be successful.

         In order to build positive brand recognition, it is very important that
we  maintain  our  reputation  as a  trustworthy  source  of  investment  ideas,
research,  analysis and news.  The occurrence of certain  events,  including our
misreporting a news story or the  non-disclosure of a financial  interest by one
or more of our  employees  in a  security  that we write  about,  could harm our
reputation  for  trustworthiness.  These events  could  result in a  significant
reduction in the number of our readers,  which could materially adversely affect
our business, results of operations and financial condition.

Control of the Company by Principal Stockholders.  At the present time, Jonathan
Steinberg, Wise Partners, L.P. (a partnership controlled by Jonathan Steinberg),
Saul  Steinberg  (who is  Jonathan's  father) and  Reliance  Financial  Services
Corporation  (a  substantial  portion of the common stock of Reliance  Financial
Services  Corporation's parent,  Reliance Group Holdings,  Inc., is beneficially
owned  by  Saul  Steinberg,   members  of  his  family  and  affiliated  trust),
beneficially own approximately  42.4% of the outstanding  shares of common stock
of our company.  As a result of their  ownership of common  stock,  they will be
able  to  significantly   influence  all  matters  requiring   approval  by  our
stockholders,  including the election of our directors. Because it would be very
difficult for another company to acquire our company without the approval of the
Steinbergs, other companies might not view our company as an attractive takeover
candidate.  Our stockholders therefore may have less of a chance to benefit from
any possible takeover of our company,  than they would if the Steinbergs did not
have as much influence.

We rely on our intellectual  property. To protect our rights to our intellectual
property,  we rely on a combination of trademark and copyright law, trade secret
protection,  confidentiality  agreements and other contractual arrangements with
our  employees,   affiliates,   clients,  strategic  partners  and  others.  The
protective  steps we have taken may be inadequate to deter  misappropriation  of
our proprietary information. We may be unable to detect the unauthorized use of,
or take appropriate steps to enforce, our intellectual  property rights. We have
registered  certain of our  trademarks  in the United States and we have pending
U.S. applications for other trademarks. Effective trademark, copyright and trade
secret  protection  may not be available  in every  country in which we offer or
intend to offer our services.

         We are somewhat  dependent  upon the use of certain  trademarks  in our
operation,  including  the marks  Individual  Investor,  IndividualInvestor.com,
Ticker,  Magic 25 and the INDI SmallCap 500. We have a perpetual license for use
of the  trademark  Individual  Investor.  To perfect our  interests in the mark,
however,  we filed suit in 1997  against the  licensor and a third party whom we
believed was infringing  the mark. The litigation was resolved  favorably to us,
with an  agreement  by the third  party not to  further  infringe  the mark.  We
commenced  negotiations  with the licensor to obtain assignment of the mark, but
did not reach an agreement.  Although we will continuously  monitor and may seek
enforcement against any perceived infringement of the mark, we cannot assure you
that our efforts will be successful.

         Additionally, we are somewhat dependent upon the ability to protect our
proprietary content through the laws of copyright,  unfair competition and other
law.  We cannot  assure  you,  however,  that the laws  will give us  meaningful
protection.

We may be liable for information  published in our print  publications or on our
online services. We may be subject to claims for defamation, libel, copyright or
trademark infringement or based on other theories relating to the information we
publish in our print publications or through our online services.  We could also
be subject to claims based upon the content that is accessible from our web site
through links to other web sites.  Our insurance may not  adequately  protect us
against these claims.

Year 2000  risks.  We have  evaluated  the  potential  impact  of the  situation
commonly referred to as the "Year 2000 Issue".  The Year 2000 Issue concerns the
inability of information systems,  whether due to computer hardware or software,
to properly  recognize and process date  sensitive  information  relating to the
year 2000 and beyond. To attempt to ensure that our computer systems will not be
disrupted  by the Year 2000 Issue,  we  developed  a plan to assess,  and to fix
where necessary,  any Year 2000 Issue with respect to our computer  systems.  We
have  identified the fixes that should be made to our computer  systems in light
of the Year 2000 Issue, have completed most of our repair efforts, and currently
expect to complete our repair efforts and test our systems before December 1999.

         We currently believe that total direct costs associated with making our
systems "Year 2000 Ready" (that is, not disrupted by the Year 2000 Issue) should
not exceed $30,000.  We do not believe that the diversion of employee  resources
required  to address  the Year 2000  Issue  will have a  material  effect on our
operating  results or financial  condition.  We do not currently have in place a
contingency  plan of  action  in the  event  that we are  not  able to make  our
computer  systems Year 2000 Ready, but will consider on an ongoing basis whether
such a contingency plan should be developed.

         The dates on which we believe we will complete our Year 2000 plan,  and
the costs associated with the efforts,  are based on our current best estimates.
However,  we cannot  guarantee that these  estimates  will be achieved,  or that
there will not be a delay in, or increased  costs  associated  with,  making our
systems Year 2000 Ready.  Specific factors that might cause differences  between
the estimates and actual results  include the following:  the  availability  and
cost of personnel  trained in these areas; the ability to locate and correct all
relevant computer code and hardware devices (such as  microcontrollers);  timely
responses to and  corrections by  third-parties  and  suppliers;  the ability to
implement interfaces between the new systems and the systems not being replaced;
and similar  uncertainties.  Due to the general uncertainty inherent in the Year
2000 Issue, resulting in part from the uncertainty of the Year 2000 readiness of
third parties and the interconnection of global businesses,  we cannot guarantee
that  will be able to  resolve,  in a  timely  or  cost-effective  fashion,  any
problems associated with the Year 2000 Issue. If we fail to resolve, in a timely
and cost-effective  fashion,  any problems  associated with the Year 2000 Issue,
our  operations  and business could be materially  adversely  affected.  If that
happens, we also could incur liabilities to third parties.

         We also face risks and uncertainties to the extent that the independent
suppliers  of  products,  services  and  systems  on  which  we rely do not have
business systems or products that are Year 2000 Ready. We have communicated with
significant suppliers and customers to determine the extent to which our systems
and products are  vulnerable  to those third  parties'  failure to fix their own
systems' Year 2000 Issues.  The systems or products of other  companies on which
we rely might not be made Year 2000 Ready in time to prevent disruption.  If the
systems of any of those third parties are disrupted, our operations and business
could be materially  adversely  affected.  We are in the process of  identifying
what actions may be needed to reduce our  vulnerability  to problems  related to
the companies  with which we interact,  but we do not currently  have in place a
contingency  plan of action in the event  that the  failure by one or more third
parties  to make their  computer  systems  Year 2000  Ready  causes us to suffer
material  adverse  effects.  We will consider on an ongoing basis whether such a
contingency plan should be developed.


<TABLE> <S> <C>


<ARTICLE>                     5


<S>                             <C>
<PERIOD-TYPE>                                  9-mos
<FISCAL-YEAR-END>                              Dec-31-1999
<PERIOD-START>                                 Jan-1-1999
<PERIOD-END>                                   Sep-30-1999
<CASH>                                         5,351,505
<SECURITIES>                                   3,216,352
<RECEIVABLES>                                  3,363,789
<ALLOWANCES>                                     360,013
<INVENTORY>                                            0
<CURRENT-ASSETS>                              12,732,243
<PP&E>                                         2,888,705
<DEPRECIATION>                                 1,163,351
<TOTAL-ASSETS>                                18,818,686
<CURRENT-LIABILITIES>                          5,473,396
<BONDS>                                                0
                                100
                                            0
<COMMON>                                         103,324
<OTHER-SE>                                    10,078,738
<TOTAL-LIABILITY-AND-EQUITY>                  18,818,686
<SALES>                                       12,160,505
<TOTAL-REVENUES>                              12,160,505
<CGS>                                          8,377,406
<TOTAL-COSTS>                                 18,526,928
<OTHER-EXPENSES>                                       0
<LOSS-PROVISION>                                       0
<INTEREST-EXPENSE>                                     0
<INCOME-PRETAX>                               (4,971,677)
<INCOME-TAX>                                           0
<INCOME-CONTINUING>                           (4,971,677)
<DISCONTINUED>                                         0
<EXTRAORDINARY>                                        0
<CHANGES>                                              0
<NET-INCOME>                                  (4,971,677)
<EPS-BASIC>                                      (0.55)
<EPS-DILUTED>                                      (0.55)



</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission