INDIVIDUAL INVESTOR GROUP INC
10-Q, 2000-05-22
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                     U.S. Securities and Exchange Commission

                             Washington, D.C. 20549

                                    Form 10-Q

_X_      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

         EXCHANGE ACT OF 1934

         For the quarterly period ended March 31, 2000
                                        --------------

___      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934
         For the transition period from ______ to ______

         Commission file number 1-10932
                                -------


                         INDIVIDUAL INVESTOR GROUP, INC.

             (Exact name of registrant as specified in its charter)

                    Delaware                                       13-3487784
         --------------------------------                        ---------------
         (State or other jurisdiction of                          (IRS Employer
         incorporation or organization)                      Identification No.)

             125 Broad Street, 14th Floor, New York, New York 10004
             ------------------------------------------------------
                    (Address of principal executive offices)

                                 (212) 742-2277
                          -----------------------------
                         (Registrant's telephone number)

Check  whether  the  registrant  (1) filed all  reports  required to be filed by
Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days. Yes X No____

State the number of shares  outstanding of each of the  registrant's  classes of
common equity, as of the latest practicable date: As of May 5, 2000,  registrant
had outstanding 10,384,602 shares of Common Stock, $.01 par value per share.


<PAGE>



                           CONSOLIDATED BALANCE SHEETS
                                   (UNAUDITED)


                                                    March 31,       December 31,
                        ASSETS                           2000              1999
                                                  ------------      ------------

Current assets:
     Cash and cash equivalents                    $ 4,675,734        $6,437,542
     Accounts receivable (net of allowances of
       $512,819 in 2000 and $419,048 in 1999)       3,683,576         3,019,710
     Investment in discontinued operations             49,302            49,302
     Prepaid expenses and other current assets        875,018           864,851
                                                  ------------      ------------
                        Total current assets        9,283,630        10,371,405

Investments                                         4,183,092         2,638,356
Deferred subscription expense                         499,454           383,624
Property and equipment - net                        1,660,444         1,653,659
Security deposits                                     378,247           374,527
Other assets                                          733,036           836,396
                                                  ------------      ------------
                        Total assets              $16,737,903       $16,257,967
                                                  ============      ============


                      LIABILITIES AND STOCKHOLDERS' EQUITY
                                  (UNAUDITED)

Current liabilities:
     Accounts payable                             $ 3,717,423        $3,024,395
     Accrued expenses                                 807,709           716,670
     Deferred advertising revenue                   1,539,950         1,467,210

                    Total current liabilities       6,065,082         5,208,275

Deferred advertising revenue                        1,573,071           938,164
Deferred subscription revenue                       2,994,432         2,448,591
                                                  ------------      ------------
                   Total liabilities               10,632,585         8,595,030


Stockholders' Equity:
     Preferred stock, $.01 par value, authorized
       2,000,000 shares, 10,000 issued and                100               100
       outstanding in 2000 and 1999
     Common stock, $.01 par value; authorized
         18,000,000shares; 10,384,602 issued and
         outstanding in 2000 and 10,353,901           103,846           103,539
         shares in 1999
     Additional paid-in capital                    33,462,330        33,421,542
     Warrants                                         742,079           742,079
     Deferred compensation                           (224,169)         (272,038)
     Accumulated deficit                          (27,978,868)      (26,332,285)
                                                  ------------      ------------
                   Total stockholders' equity       6,105,318         7,662,937
                                                  ------------      ------------

      Total liabilities and stockholders' equity  $16,737,903       $16,257,967
                                                  ============      ============

See Notes to Consolidated Condensed Financial Statements

               INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)

                                           For the Three Months Ended March 31,
                                           -------------------------------------
                                                  2000                  1999
                                               ------------         ------------

Revenues:
      Online Services                           $1,271,651             $252,969
      Print Publications                         4,891,683            3,748,847
                                               ------------         -----------
      Total revenues                             6,163,334            4,001,816


Operating expenses:
      Editorial, production and distribution     3,420,480            2,755,718
      Promotion and selling                      2,795,187            1,851,476
      General and administrative                 1,453,569            1,172,491
      Corporate advertising                         19,014             -
      Depreciation and amortization                139,966               96,830
                                               ------------         -----------
      Total operating expenses                   7,828,216            5,876,515
                                               ------------         -----------

Operating loss                                  (1,664,882)          (1,874,699)

Investment and other income                         68,299              556,567
                                               ------------         -----------
Net loss                                       ($1,596,583)         ($1,318,132)
                                               ============         ============

Basic and dilutive loss per common share            ($0.16)              ($0.15)
                                               ============         ============

Average number of common shares used in         10,363,991            8,786,599
      computing basic and dilutive loss
      per common share


See Notes to Consolidated Condensed Financial Statements

               INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                 CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS


                                                       For the Three Months
                                                          Ended March 31,
                                                   -----------------------------
                                                        2000            1999
                                                   ------------     ------------

  Cash flows from operating activities:
  Net loss                                         ($1,596,583)     ($1,318,132)
  Reconciliation of net loss to net cash
  used in operating activities:
     Depreciation and amortization                     139,966           96,830
     Stock option and warrant transactions              58,528           81,818
     Preferred stock dividends payable                 (50,000)        -
     Gain on sale of investments                       -               (503,215)
     Changes in operating assets and liabilities:
        (Increase) decrease in:
       Accounts receivable                            (663,866)        (206,525)
       Prepaid expenses and other current assets       (14,404)         (53,883)
       Deferred subscription expense                  (115,830)         178,065
       Other assets                                     87,477         -
        Increase (decrease) in:
       Accounts payable and accrued expenses           784,067          421,513
       Deferred advertising revenue                   (837,089)        -
       Deferred subscription revenue                   545,841          101,929
                                                   ------------     ------------
        Net cash used in operating activities       (1,661,893)      (1,201,600)
                                                   ------------     ------------

  Cash flows from investing activities:
  Purchase of property and equipment                  (141,010)      (1,255,203)
  Proceeds from sale of investments                   -                 990,729
  Net cash provided by discontinued operations        -                 139,849
                                                   ------------     ------------
        Net cash used in investing activities         (141,010)        (124,625)
                                                   ------------     ------------

  Cash flows from financing activities:
  Proceeds from exercise of stock options               41,095        1,559,326
                                                   ------------     ------------
      Net cash (used in) provided by
       financing activities                             41,095        1,559,326
                                                   ------------     ------------


      Net (decrease) increase in cash and
       cash equivalents                             (1,761,808)         233,101

  Cash and cash equivalents, beginning of period     6,437,542        4,752,587

                                                   ------------     ------------
  Cash and cash equivalents, end of period          $4,675,734       $4,985,688
                                                   ============     ============




  See Notes to Consolidated Condensed Financial Statements





                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS

               FOR THE THREE MONTHS ENDED MARCH 31, 2000 AND 1999

                                   (UNAUDITED)

1.       BASIS OF PRESENTATION

                  The consolidated  condensed  financial  statements include the
         accounts  of  Individual  Investor  Group,  Inc.  and its  subsidiaries
         (collectively,  the  "Company").  Such financial  statements  have been
         prepared in accordance with generally  accepted  accounting  principles
         for interim financial reporting and with the instructions to Form 10-Q.
         Accordingly,  they do not include all of the  information and footnotes
         as required by  generally  accepted  accounting  principles  for annual
         financial  statements.  In the opinion of management,  all  adjustments
         (consisting of normal recurring adjustments) considered necessary for a
         fair presentation  have been included.  Operating results for the three
         months  ended  March 31,  2000 are not  necessarily  indicative  of the
         results that may be expected for the year ending December 31, 2000. For
         further information, refer to the consolidated financial statements and
         footnotes  thereto included in the Company's Annual Report for the year
         ended December 31, 1999 on Form 10-K.

2.       INVESTMENTS

                  On June 2, 1999, the Company,  Kirlin Holding Corp. ("Kirlin")
         and   VentureHighway.com   Inc.   ("VentureHighway")  (at  the  time  a
         wholly-owned subsidiary of Kirlin),  entered into an agreement pursuant
         to which the Company  acquired  1,654,344 newly issued shares (adjusted
         to reflect a subsequent stock split) of common stock of VentureHighway,
         representing 19.9% of the then-outstanding  shares of common stock (the
         other 80.1% of which  immediately  after the  transaction  were held by
         Kirlin).  The  purchase  price  was paid in the  form of a  credit  for
         VentureHighway  to  use  to  purchase   advertising  in  the  Company's
         magazines and web sites during the 30 months ending  December 31, 2001.
         The investment and the deferred  advertising  revenues were recorded at
         the fair market value at the date of the  transaction of $2,638,356 (or
         $1.595 per  share).  In  December  1999,  VentureHighway  raised  $7.65
         million cash, selling 2,142,000 shares at a price of $3.57 per share.

                  VentureHighway owns and operates VentureHighway.com, a branded
         web site designed to serve as an interactive portal for the matching of
         companies seeking funding with qualified investors seeking to fund such
         companies,  and the  facilitation  of  private  placements  and  public
         offerings of  securities  of  companies.  There  currently is no public
         market for  VentureHighway  securities,  and there is no assurance that
         the Company will realize any value with  respect to its  investment  in
         VentureHighway.

                  On February 23, 2000, the Company and ReverseAuction.com, Inc.
         ("ReverseAuction")  entered  into an  agreement  pursuant  to which the
         Company  acquired  1,166,667  newly  issued  shares of common  stock of
         ReverseAuction, representing a 3.3% stake (on a fully-diluted basis) of
         ReverseAuction.com,  Inc.  (constituting  7.4% of the  then-outstanding
         shares).  The  purchase  price  was paid in the  form of a  credit  for
         ReverseAuction  to  use  to  purchase   advertising  in  the  Company's
         magazines and web sites during the 21 months ending  December 31, 2001.
         The investment and the deferred  advertising  revenues were recorded at
         the fair market value at the date of the transaction of $1,544,736.

                  ReverseAuction  owns  and  operates   ReverseAuction.com,   an
         Internet  site that  features a  declining  price  auction  format that
         decreases  the  price of a  product  incrementally  depending  upon the
         auction duration.  As the price drops, buyers are able to click anytime
         to make a purchase.  Once a purchase is made,  the item is sold and the
         auction is over. There currently is no public market for ReverseAuction
         securities, and there is no assurance that the Company will realize any
         value with respect to its investment in ReverseAuction.

3.       DISCONTINUED OPERATIONS

                  On April 30, 1998 the Company's Board of Directors  decided to
         discontinue the Company's investment management services business.

                  The investment  management  services  business was principally
         conducted  by a  wholly-owned  subsidiary  of the  Company,  WisdomTree
         Capital  Management,  Inc. ("WTCM").  WTCM serves as general partner of
         (and is an investor in) a domestic private investment fund. The Company
         is also a  limited  partner  in the fund.  As a result  of the  Board's
         decision to discontinue the investment  management  services  business,
         WTCM  is   continuing  to  dissolve  the  domestic   investment   fund,
         liquidating  its  investments  and  distributing  the net assets to all
         investors as promptly as possible.

                  In 1998,  the Company  recorded  provisions  to accrue for its
         share of any net  operating  losses of the  domestic  fund and  related
         costs  that  are  expected  to occur  until  the  fund  liquidates  its
         investments.  The Company  believes  that any  remaining  net operating
         losses and related costs associated with these discontinued  operations
         have been  adequately  provided for by the  provisions  established  in
         1998.

                  At March 31, 2000, the domestic  investment fund had remaining
          net assets of approximately  $946,853. The Company's net investment in
          discontinued  operations of $49,302 at March 31, 2000  represents  its
          share of the net  assets of the  domestic  investment  fund,  less any
          costs  associated  with   discontinuing   the  investment   management
          services.

4.       STOCK OPTIONS

                  During the three  months  ended  March 31,  2000,  the Company
          granted  583,909  options to purchase  the  Company's  Common Stock in
          connection with a one time program to heighten internal  comparability
          and to increase  employee  retention and  motivation  (no such options
          were awarded to the Company's senior management);  30,701 options were
          exercised  (providing  proceeds of $41,095);  and 68,833  options were
          canceled. Of the options granted,  5,000 were under the Company's 1993
          Stock Option Plan,  7,500 were under the  Company's  1996  Performance
          Equity  Plan,  and  571,409  were  granted  under the  Company's  2000
          Performance  Equity Plan ("2000 Plan). The Board of Directors approved
          the 2000 Plan in February, 2000. All of the options granted during the
          first quarter of 2000 have an exercise  price equal to the fair market
          value of the stock at the date of issuance and expire at various dates
          through March, 2010.

5.       LOSS PER COMMON SHARE

                  Basic net loss per share is computed by dividing the net loss,
          after deducting dividends on cumulative  convertible  preferred stock,
          by the weighted  average number of shares of Common Stock  outstanding
          during  the  period.  Diluted  loss per  share is  computed  using the
          weighted  average  number of  outstanding  shares of Common  Stock and
          common equivalent  shares during the period.  Common equivalent shares
          consist of the  incremental  shares of Common Stock  issuable upon the
          exercise of stock options,  warrants and other securities  convertible
          into shares of Common  Stock.  The loss per common share for the three
          months  ended  March  31,  2000 and  1999,  is  computed  based on the
          weighted average number of shares of Common Stock  outstanding  during
          the  period.  The  exercise  of  stock  options,  warrants  and  other
          securities convertible into shares of Common Stock were not assumed in
          the computation of dilutive loss per common share, as the effect would
          have been antidilutive.

                  The computation of net loss applicable to common  shareholders
          is as follows:

                                                    Three Months Ended March 31,

                                                       2000              1999
                                                       ----              ----
         Net loss                                   ($1,596,583)    ($1,318,132)
         Preferred stock dividends                      (50,000)         -
                                                    ------------    ------------
         Net loss applicable to common shareholders ($1,646,583)    ($1,318,132)
                                                    ============    ============

6.       COMPREHENSIVE INCOME

                  Statement of Financial  Accounting Standards ("SFAS") No. 130,
         "Reporting   Comprehensive   Income,"   requires  the   disclosure   of
         comprehensive  income  (loss),  defined  as the  change  in equity of a
         business  enterprise during a period from transactions and other events
         and circumstances from non-owner sources.  Comprehensive  income (loss)
         is a more  inclusive  financial  reporting  methodology  that  includes
         disclosure of certain  financial  information that historically has not
         been recognized in the calculation of net income (loss).

                  Comprehensive  income  (loss) for the three months ended March
         31, 2000 and 1999, respectively, is presented in the following table:

                                                    Three Months Ended March 31,

                                                       2000             1999
                                                       ----             ----
         Net loss                                   ($1,596,583)    ($1,318,132)
         Other comprehensive income (loss):
            Net unrealized gain on investments          -                29,344
                                                    ------------    ------------
         Total comprehensive loss                   ($1,596,583)    ($1,288,788)
                                                    ============    ============

7.       SEGMENT INFORMATION

                  In 1998, the Company adopted SFAS No. 131,  "Disclosures About
         Segments of an Enterprise and Related  Information,"  which changes the
         way the Company reports information about its operating segments.

                  The  Company's  business  segments  are  focused on  providing
         research and analysis of  investment  information  to  individuals  and
         investment   professionals  through  two  operating  segments:   Online
         Services  and  Print   Publications.   The  Company's  Online  Services
         operations include individualinvestor.com  (www.individualinvestor.com)
         and  InsiderTrader.com  (www.insidertrader.com).  The  Company's  Print
         Publications  operations  publishes  and  markets  Individual  Investor
         magazine,  a  personal  finance  and  investment  magazine,  Ticker,  a
         magazine  for  investment  professionals,   and  Individual  Investor's
         Special   Situations   Report,  a  financial   investment   newsletter.
         Substantially  all of the  Company's  operations  are within the United
         States.

                  The table below  presents  summarized  operating  data for the
         Company's two business  segments,  consistent with the way such data is
         utilized by Company  management in evaluating  operating  results.  Any
         inter-segment  revenues included in segment data are not material.  The
         accounting  policies  utilized in the table below are the same as those
         described  in Note 1 of the Notes to Condensed  Consolidated  Financial
         Statements,  as  well  as the  consolidated  financial  statements  and
         footnotes  thereto in the Company's  Annual Report on Form 10-K for the
         year ended  December 31, 1999.  Operating  contribution  represents the
         difference  between operating  revenues less operating expenses (before
         general  and  administrative   ("G&A"),   corporate  advertising,   and
         depreciation and amortization expenses).

                                                    Three Months Ended March 31,

                                                         2000            1999
                                                         ----            ----
         Revenues:
           Online Services                           $1,271,651      $  252,969
           Print Publications                         4,891,683       3,748,847
                                                     -----------    ------------
                                                     $6,163,334      $4,001,816
                                                     ===========    ============

         Operating contribution (before  G&A,
           corporate  advertising, and depreciation
           amortization expenses:

           Online Services                            ($ 73,288)    ($  482,107)
           Print Publications                            20,955        (123,271)
                                                     -----------    ------------

                                                        (52,333)       (605,378)
         G&A, corporate advertising, and depreciation
           and amortization expenses                 (1,612,549)     (1,269,321)
         Investment and other income                     68,299         556,567
                                                     -----------    ------------
         Net loss from continuing operations        ($1,596,583)    ($1,318,132)
                                                     ===========    ============

                  Non-current   investments  as  of  March  31,  2000  increased
         approximately  $1.5 million as compared to December 31, 1999.  This was
         due to an  investment  in  ReverseAuction.com,  Inc.  (see Note 2). Net
         accounts  receivable as of March 31, 2000 increased  approximately $0.7
         million due to  increased  advertising  sales.  Accounts  payable as of
         March 31, 2000 increased  approximately  $0.7 million due to the timing
         of payments to vendors.  Deferred  advertising  revenue as of March 31,
         2000  increased  approximately  $0.7  million due to an  investment  in
         ReverseAuction.com,  Inc.  (see Note 2),  partially  offset by  revenue
         earned during the period.  Additionally,  deferred subscription revenue
         as of March 31, 2000  increased  approximately  $0.5 million due to the
         timing of direct mail and subscription renewal campaigns. There were no
         other material changes from year-end 1999 in total assets, in the basis
         of  segmentation,  or in the basis of  measurement of segment profit or
         loss.

8.       SUBSEQUENT EVENT

                  By April 14,  2000,  the Company had entered  into a letter of
          intent and  completed  negotiation  of definitive  documentation  with
          respect  to a  proposed  $5.6  million  financing  (see Note 12 to the
          consolidated  financial  statements  included in the Company's  Annual
          Report  for  the  year  ended   December   31,  1999  on  Form  10-K).
          Subsequently,  the Company was  informed  by a  representative  of the
          potential  investors that, in light of overall market conditions,  the
          financing  would  not  be  completed.  The  Company  currently  is  in
          negotiations  with  a  potential   strategic  partner   concerning  an
          investment of approximately $6 million. There can be no assurance that
          the negotiations  with the potential  strategic partner will result in
          the Company obtaining financing.

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS

         Important Notice Concerning "Forward-looking Statements" in this Report

         1. "Forward-looking  Statements." Certain parts of this Report describe
historical  information  (such as  operating  results for the three months ended
March 31, 2000 and March 31, 1999,  respectively),  and the Company believes the
descriptions  to be  accurate.  In  contrast  to  describing  the past,  various
sentences of this Report indicate that the Company  believes certain results are
likely to occur after March 31, 2000.  These  sentences  typically  use words or
phrases like "believes," "expects," "anticipates,"  "estimates," "will continue"
and similar expressions. Statements using those words or similar expressions are
intended  to  identify  "forward-looking  statements"  as  that  term is used in
Section 27A of the  Securities  Act of 1933, as amended,  and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking statements include,
but are not limited to, projections of operating results for periods after March
31, 2000,  concerning either a specific segment of the Company's business or the
Company as a whole.  For  example,  projections  concerning  the  following  are
forward-looking  statements:  net revenues,  operating  expenses,  net income or
loss,  contribution to overhead,  number of subscribers,  subscription revenues,
revenues per advertising page, number of advertising  pages,  production expense
per  copy,  page  views,  revenues  per page  view,  marketing  expenses,  sales
expenses, and general and administrative  expenses.  Except to the extent that a
statement in this Report is describing a historical fact, each statement in this
Report is deemed to be a forward-looking statement.

         2. Actual Results May Be Different than  Projections.  Due to a variety
of risks and uncertainties,  however, actual results may be materially different
from the results projected in the  forward-looking  statements.  These risks and
uncertainties  include  those  set  forth  in  Item  2  (entitled  "Management's
Discussion and Analysis of Financial  Condition and Results of  Operations")  of
Part I hereof, in Exhibit 99 hereof and elsewhere in this Report,  and in Item 1
(entitled "Business") of Part I and in Item 7 (entitled "Management's Discussion
and Analysis of Financial  Condition and Results of  Operations")  of Part II of
the Company's  Annual Report on Form 10-K for the fiscal year ended December 31,
1999, filed with the Securities and Exchange Commission.

         3. The Company Has No Duty to Update  Projections.  The forward-looking
statements  in this  Report are  current  only on the date this Report is filed.
After the filing of this Report,  the Company's  expectations  of likely results
may change,  and the Company might come to believe that certain  forward-looking
statements in this Report are no longer accurate. The Company shall not have any
obligation,  however,  to release  publicly any  corrections or revisions to any
forward-looking  statements  contained  in  this  Report,  even  if the  Company
believes the forward-looking statements are no longer accurate.

Three  Months  Ended March 31, 2000 as Compared to the Three  Months Ended March
31, 1999

         Operating Loss

         The Company's  operating loss for the three months ended March 31, 2000
decreased 11%, to $1,664,882,  as compared to $1,874,699 in the first quarter of
1999. The decrease is primarily due to increased advertising revenues, partially
offset  by  increased   promotion   and  selling,   editorial   production   and
distribution, and general and administrative expenses.

         Online Services operations  provided a negative operating  contribution
(before deducting G&A, corporate advertising,  and depreciation and amortization
expenses) of $73,288 for the three months ended March 31, 2000, as compared to a
negative  operating  contribution  of $482,107 in the first quarter of 1999. The
change in  operating  contribution  is primarily  due to  increased  advertising
revenues,  partially offset by increased editorial,  production and development,
and promotion and selling expenses.

         Print   Publications   operations   provided   a   positive   operating
contribution (before deducting G&A, corporate advertising,  and depreciation and
amortization  expenses) of $20,955 for the three months ended March 31, 2000, as
compared to a negative  operating  contribution of $123,271 in the first quarter
of 1999.  The change in operating  contribution  is  primarily  due to increased
advertising  revenues,  partially offset by increased promotion and selling, and
production and distribution expenses.

         Revenues

         Total  revenues from  continuing  operations for the three months ended
March 31, 2000  increased  54% to  $6,163,334,  as compared to $4,001,816 in the
first quarter of 1999. Revenues for the Online Services operations for the three
months  ended  March 31,  2000  increased  403% to  $1,271,651,  as  compared to
$252,969  in the first  quarter  of 1999.  Revenues  for the Print  Publications
operations  for  the  three  months  ended  March  31,  2000  increased  30%  to
$4,891,683, as compared to $3,748,847 in the first quarter of 1999.

         Online Services  advertising  revenues for the three months ended March
31, 2000  increased  478%, to  $1,178,665,  as compared to $203,992 in the first
quarter of 1999. The increase in advertising revenues is attributable to several
factors,  including a growth in page views and advertising impressions.  Traffic
to the Company's  web sites for the three months ended March 31, 2000  increased
127% to approximately 27.6 million page views, as compared to approximately 12.2
million page views in the first  quarter of 1999.  In the first quarter of 2000,
the Company had 25 unique  advertisers,  two of which  accounted  for 60% of the
advertising revenues, as compared to none in the first quarter of 1999.

         Print  Publications  advertising  revenues  for the three  months ended
March 31, 2000 increased  39%, to  $3,577,335,  as compared to $2,566,908 in the
first quarter of 1999.  Individual Investor  advertising  revenues for the three
months  ended  March 31,  2000  increased  40%,  to  $2,465,045,  as compared to
$1,764,391 in the first quarter of 1999. This change relates  primarily to a 22%
increase in  advertising  pages sold,  combined  with a 14%  increase in the net
advertising  rate per page,  when compared to the first quarter of 1999.  Ticker
advertising revenues for the three months ended March 31, 2000 increased 39%, to
$1,112,290,  as compared to $802,517 in the first  quarter of 1999.  This change
relates primarily to a 24% increase in advertising  pages sold,  combined with a
7% increase in the net  advertising  rate per page,  when  compared to the first
quarter of 1999.

         Print  Publications  circulation  revenues  for the three  months ended
March 31, 2000  increased 9%, to $933,180,  as compared to $857,554 in the first
quarter of 1999. Subscription revenues for the three months ended March 31, 2000
increased 8%, to $712,372, as compared to $658,685 in the first quarter of 1999.
The increase is primarily  attributable  to a change in the  subscriber  mix for
Individual  Investor  magazine,  with more of the subscriber base being obtained
through more lucrative  direct-to-publisher methods. This increase was partially
offset by a reduction  in the number of  subscribers  to  Individual  Investor's
Special Situations  Report.  Newsstand revenues for the three months ended March
31,  2000  increased  11%,  to  $220,808,  as  compared to $198,869 in the first
quarter of 1999.

         Print  Publications list rental and other revenues for the three months
ended March 31, 2000 increased 18%, to $381,168,  as compared to $324,385 in the
first  quarter of 1999.  The  increase  relates  primarily to higher list rental
revenues  attributable  to  the  Company's  improving  print  subscriber  lists,
partially  offset by a reduction in the sale of reprint articles from Individual
Investor magazine.

         Operating Expenses

         Total  operating  expenses  from  continuing  operations  for the three
months  ended  March 31,  2000  increased  33%,  to  $7,828,216,  as compared to
$5,876,515 in the first quarter of 1999.

         Editorial,  production and  distribution  expenses for the three months
ended March 31, 2000 increased 24%, to $3,420,480,  as compared to $2,755,718 in
the first quarter of 1999. Online Services production, development and editorial
expenses for the three months ended March 31, 2000  increased  77%, to $956,470,
as compared to $541,591 in the first quarter of 1999.  The increase is primarily
related to higher  editorial  salaries and consulting fees,  increased  research
costs,  and costs  associated  with enhanced  analytical  and research tools now
available   on   the   Company's   web   sites,    individualinvestor.com    and
InsiderTrader.com.  Print  Publications  editorial,  production and distribution
expenses for the three months ended March 31, 2000 increased 11%, to $2,464,010,
as compared to  $2,214,127 in the first  quarter of 1999.  The increase  relates
primarily to Individual Investor magazine,  which had an increase in the average
number of pages per issue,  as well as higher  editorial  salaries  and  related
costs.

         Promotion  and selling  expenses  for the three  months ended March 31,
2000  increased  51%, to  $2,795,187,  as compared  to  $1,851,476  in the first
quarter of 1999.  Online Services  promotion and selling  expenses for the three
months ended March 31, 2000 increased 101%, to $388,469, as compared to $193,485
in the first quarter of 1999. The increase is primarily  attributable  to higher
marketing  and  promotion  expenses.  Print  Publications  promotion and selling
expenses for the three months ended March 31, 2000 increased 45%, to $2,406,718,
as  compared  to  $1,657,991  in the first  quarter  of 1999.  The  increase  is
primarily due to increased subscription promotion expenses, severance related to
a  termination  arrangement,  and higher  recruiting  fees as a result of hiring
additional in-house sales personnel.

         General and  administrative  expenses  for the three months ended March
31, 2000 increased  24%, to  $1,453,569,  as compared to $1,172,491 in the first
quarter of 1999. The increase is primarily  attributable  to higher salaries and
related  costs,  and  increased  rent expense  related to the  relocation of the
Company's  corporate  office in March  1999,  partially  offset by moving  costs
expended in the first quarter of 1999.

         Corporate  advertising  expenses  for the three  months ended March 31,
2000 were $19,014, as compared to none in the first quarter of 1999.

         Depreciation and amortization  expense for the three months ended March
31, 2000 increased 45%, to $139,966, as compared to $96,830 in the first quarter
of 1999. The increase is attributable to additional  depreciation  for furniture
and fixtures as well as the  amortization of leasehold  improvements,  primarily
related to the move to the new corporate office.

         Investment and Other Income

         Investment  and other  income for the three months ended March 31, 2000
decreased to $68,299,  as compared to $556,567 in the first quarter of 1999. The
decrease is primarily  attributable to realized gains of $502,451 from the sales
of investments in the first quarter of 1999.

         Discontinued Operations

         There was no net loss from discontinued operations for the three months
ended March 31, 2000 or March 31, 1999. No additional loss amounts were recorded
by the Company for discontinued operations because the Company believes that any
remaining net operating  losses and related material costs associated with these
discontinued   operations  have  been  adequately  provided  for  by  provisions
established in 1998.

         The Company's net investment in  discontinued  operations of $49,302 at
March 31, 2000 represents its share of the net assets of the domestic investment
fund, less any costs  associated with  discontinuing  the investment  management
services business.

         Net Loss

         The  Company's  net loss for the three  months  ended  March  31,  2000
increased 21%, to $1,596,583,  as compared to $1,318,132 in the first quarter of
1999.  No income  taxes were  provided in 2000 or 1999 due to the net loss.  The
basic and  dilutive  net loss per  weighted  average  common share for the three
months ended March 31, 2000 was $0.16, as compared to $0.15 in the first quarter
of 1999.  Although the Company's operating loss for the three months ended March
31, 2000 decreased  11%, or $209,811,  as compared to the first quarter of 1999,
the  increase  in the net loss  over the same  periods  is  attributable  to the
absence of the realized  gains from the sales of  investments of $502,451 in the
first quarter of 1999.

         Liquidity and Capital Resources

         As of March 31, 2000,  the Company had working  capital of  $3,218,548,
which included cash and cash equivalents totaling $4,675,734.

         By April 14, 2000,  the Company had entered into a letter of intent and
completed  negotiation  of definitive  documentation  with respect to a proposed
$5.6 million  financing (see Note 12 to the  consolidated  financial  statements
included in the Company's  Annual Report for the year ended December 31, 1999 on
Form 10-K).  Subsequently,  the Company was informed by a representative  of the
potential  investors that, in light of overall market conditions,  the financing
would  not  be  completed.  The  Company  currently  is in  negotiations  with a
potential  strategic  partner  concerning  an  investment  of  approximately  $6
million.  There can be no assurance  that the  negotiations  with the  potential
strategic partner will result in the Company obtaining financing.

         The Company's  current  levels of revenues are not  sufficient to cover
its expenses.  It is the Company's  intention to control its operating  expenses
while  continuing to invest in its existing  products.  The Company  anticipates
quarterly losses to continue through the remainder of 2000. Profitability may be
achieved in future  periods only if the Company can  substantially  increase its
revenues and/or realize capital gains on investments while controlling increases
in  expenses.  There can be no assurance  that  revenues  will be  substantially
increased,  that capital gains will be realized on investments  (instead capital
losses  in fact may be  realized),  or that the  increases  in  expenses  can be
controlled adequately to enable the Company to attain profitability.

         Management  continues  to expect that  revenues  will  continue to grow
significantly in the remainder of 2000. The Company plans to continue  investing
in its Online Services because it believes that this line of business offers the
greatest  opportunity for generating  substantial revenues and shareholder value
over the longer  term.  There can be no  assurance,  however,  that  anticipated
online  traffic growth in fact will be realized,  or that if realized,  it would
result in higher  revenues or  shareholder  value.  The Company  also expects to
launch  additional  subscription-based  online products in 2000. There can be no
assurance,  however, that such products in fact will be launched, be launched on
time, or that if launched, such products would be successful.

         Print  Publications  advertising  sales are  expected  to  continue  to
increase  year-over-year  due to the  addition  of new sales  personnel  and the
effect of the increased  awareness in the marketplace due in part to a trade and
consumer  brand  awareness  advertising  campaign in the fourth quarter of 1999.
There can be no assurance, however, that advertising sales will increase because
higher  advertising rates may not be accepted by advertisers,  advertising pages
may decline for Individual Investor magazine,  circulation may drop at either or
both  Individual  Investor  and  Ticker,  and the  advertising  mix may  change.
Although the Company has recently  added new  advertising  sales  personnel,  no
assurance  can be given that these  changes will result in  advertising  revenue
increases.  The Company also believes  that a stock market  correction or "bear"
market could adversely affect its ability to sell  advertising,  particularly to
the financial advertiser categories.

         Based on the Company's  current outlook,  the Company believes that its
working  capital  will  be  insufficient  to fund  its  operations  and  capital
requirements  beyond the middle of the third  quarter of 2000 unless the Company
is able to obtain additional equity or debt financing.  The Company is currently
exploring  its  ability  to  obtain  additional  equity  or debt  financing.  No
assurance  can be given as to the  availability  of  additional  equity  or debt
financing  or, if available,  the terms upon which it may be obtained.  Any such
additional  financing may result in dilution of an investor's  equity investment
in the  Company.  If the Company is unable to obtain  additional  equity or debt
financing on favorable  terms, or at all, the Company would be unable to sustain
its current operations.


                INDIVIDUAL INVESTOR GROUP, INC. AND SUBSIDIARIES

                           PART II - OTHER INFORMATION

ITEM 1.  Legal Proceedings

         In July 1997, certain former limited partners of WisdomTree Associates,
L.P.  ("WTA"),  a domestic private  investment fund of which WisdomTree  Capital
Management,  Inc., a  wholly-owned  subsidiary  of the  Company,  is the general
partner,  initiated  an  action in the  Supreme  Court of the State of New York,
County of New York,  captioned  Richard  Tarlow and Sandra Tarlow v.  WisdomTree
Associates,  L.P.,  Bob Schmidt and  Jonathan  Steinberg,  Index No.  113819/97.
Defendants  moved to dismiss the action based on  plaintiffs'  failure to file a
complaint,  and the action was dismissed  without  prejudice in October 1997. In
October  1998,  plaintiffs  moved to vacate  the  default  judgment.  Defendants
opposed the motion.  In April 1999,  the court  denied  plaintiffs'  motion with
respect to Messrs. Schmidt and Steinberg, but granted the motion with respect to
WTA and plaintiffs  were permitted to and did file and serve a complaint  solely
against this  defendant.  WTA moved to dismiss the complaint as to all causes of
action other than the breach of contract  claim,  which  motion was denied.  WTA
subsequently  answered the complaint and  discovery was  commenced.  In February
2000,  plaintiffs  moved to amend their  complaint  to add  Messrs.  Schmidt and
Steinberg as defendants, and defendants moved for summary judgment. Both motions
are  currently  pending.  Plaintiffs  allege  that  WTA did not  timely  process
plaintiffs'  request  for  redemption  of their  interest  in WTA,  which  delay
allegedly caused  plaintiffs to suffer  approximately  $470,000 in damages.  WTA
intends  to  continue  conducting  a  vigorous  defense.  Due  to  the  inherent
uncertainty  of litigation,  the Company is not able to reasonably  estimate the
potential losses, if any, that may be incurred in relation to this litigation.

         In April 1999, a stockholder of the Company  initiated an action in the
Court of Chancery of the State of Delaware, New Castle County, captioned Michele
S. Criden v. Jonathan L.  Steinberg,  Bruce L. Sokoloff,  Peter M. Ziemba and S.
Christopher  Meigher  III (C.A.  No.  17082).  The Company is named as a nominal
defendant in the action.  Plaintiff alleged that the four individual defendants,
who  comprised  the entire Board of Directors of the Company at that time,  took
improper  action (i) on November 19, 1998, in  determining to amend the terms of
options previously granted to Jonathan Steinberg to reduce their exercise prices
(which  ranged  from  $4.9375 to $7.50) to $1.25 (11%  higher than the last sale
price of the Common Stock on the trading date immediately  preceding the date of
such  amendment),  and  (ii) on  December  23,  1998,  in  determining  to grant
replacement options to each of Messrs. Sokoloff, Ziemba and Meigher, conditioned
upon  cancellation of their existing options,  which replacement  options had an
exercise  price of $2.00 per share (the last sale  price of the Common  Stock on
the trading date  immediately  preceding  the date of the new grant),  which was
less than the  exercise  price of  options  previously  granted  to them  (which
exercise  prices  ranged  from $4.375 to $10.50).  Plaintiff  claimed  that such
actions  constituted  corporate  waste and a diversion of  corporate  assets for
improper  and  unnecessary  purposes  and  that  the  directors  breached  their
fiduciary  duties,  including  their duty of  loyalty,  to the  Company  and its
stockholders.  Plaintiff demanded judgment (i) enjoining the four directors from
exercising  any  options  at  the  reduced  exercise  price,  (ii)  declaring  a
constructive  trust of any proceeds  resulting from the  directors'  exercise of
such options,  (iii) damages,  on behalf of the Company,  for losses and damages
suffered and to be suffered in connection with the option repricings,  including
interest  thereon,  and (iv)  awarding  plaintiffs  the  costs  of this  action,
including reasonable  attorney's fees. In June 1999, defendants moved to dismiss
the complaint.  Plaintiff  indicated  that she would not oppose the motion,  but
rather  would file an amended  complaint.  In August  1999,  plaintiff  filed an
amended  complaint.  In September 1999,  defendants moved to dismiss the amended
complaint.  In March 2000, the Court of Chancery granted  defendants' motion and
the amended  complaint was  dismissed  for failure to state a claim.  The period
during which  plaintiff may have requested the court to reconsider its ruling or
file an appeal has now expired and plaintiff has made no such request. The Board
of Directors  believed at the time,  and continues to believe,  that the actions
taken on November 19, 1998 and December 23, 1998, were proper.

         In addition to the foregoing matters,  the Company from time to time is
involved in ordinary and routine  litigation  incidental  to its  business;  the
Company  currently  believes that there is no such pending legal proceeding that
would have a material adverse effect on the consolidated financial statements of
the Company.

ITEM 2.  Changes in Securities

Sales of Unregistered Securities
<TABLE>
<S>               <C>                   <C>          <C>                              <C>              <C>

- ----------------- --------------------- ------------ -------------------------------- ---------------- -----------------------------
                                                     Consideration received and       Exemption        If option, warrant or
Date of sale      Title of security         Number   description of underwriting or   from             convertible security, terms
                                             Sold    other discounts to market price  registration     of exercise or conversion
                                                     afforded to purchasers           claimed

- ----------------- --------------------- ------------ -------------------------------- ---------------- -----------------------------
- ----------------- --------------------- ------------ -------------------------------- ---------------- -----------------------------
1/00 - 3/00       Options to purchase     583,909    Exercise price would be           Section 4(2)    Vesting over a period of two
                  common stock                       received upon exercise                            to four years from date of
                  granted to employees                                                                 grant, subject to certain
                                                                                                       conditions of continued
                                                                                                       service; exercisable for a
                                                                                                       period lasting ten years
                                                                                                       from date of grant at
                                                                                                       exercise prices ranging from
                                                                                                       $3.34375 to $5.75 per share.

- ----------------- --------------------- ------------ -------------------------------- ---------------- -----------------------------

</TABLE>

<PAGE>

ITEM 6.  Exhibits and Reports on Form 8-K

 (a) Exhibits
<TABLE>

       <S>              <C>                                                 <C>

       Exhibit          Description                                                  Method of Filing
          No.

           3.1          Amended and Restated Certificate of                 Incorporated  by  reference  to  Exhibit  3.2 to the
                        Incorporation of Registrant, as amended             Form 10-Q for the quarter ended June 30, 1999
                        through June 22, 1999

           3.2          By-laws of Registrant amended through April 27,     Incorporated by reference to Exhibit 3.3 to the Form
                                                                            10-Q for the quarter ended June 30, 1999

           4.1          Specimen Certificate for Common Stock of            Incorporated by reference to Exhibit 4.1 to the
                        Registrant                                          Registrant's Registration Statement on Form S-18
                                                                            (File No. 33-43551-NY)

          10.1+         Stock Option Agreement between Registrant and E.    Filed herewith
                        Drake Mosier dated December 15, 1999

          10.2+         Indemnification Agreement between Registrant and    Filed herewith
                        E. Drake Mosier dated December 15, 1999

          10.3+         2000 Performance Equity Plan of Registrant.         Incorporated by reference to Appendix A to
                                                                            definitive Proxy Statement dated May 17, 2000

          27            Financial Data Schedule March 31, 2000              Filed only with the electronic submission of Form 10-Q
                                                                            in accordance with the EDGAR requirement

          99            Certain Risk Factors                                Filed herewith

</TABLE>

+ Management  contract or compensatory plan or arrangement  required to be filed
as an Exhibit to this Form 10-Q.

(b) Reports on Form 8-K

The Company did not file any reports on Form 8-K during the Quarter  Ended March
31, 2000.


<PAGE>


                                   SIGNATURES

In accordance with the requirements of the Securities  Exchange Act of 1934, the
Registrant  caused  this  report to be signed on its  behalf by the  undersigned
thereunto duly authorized.

DATE: May 22, 2000

               INDIVIDUAL INVESTOR GROUP, INC. (Registrant)





               By:   /s/ Jonathan L. Steinberg

                     Jonathan L. Steinberg, Chief Executive Officer and Director




               By:   /s/ David H. Allen

                     David H. Allen, Chief Financial Officer




               By:   /s/ Henry G. Clark

                     Henry G. Clark, Vice President Finance
                     (Principal Accounting Officer)



                                                                    EXHIBIT 10.1

                             STOCK OPTION AGREEMENT

                  This STOCK OPTION AGREEMENT (the  "Agreement") is entered into
as of December 15,  1999,  by and between  INDIVIDUAL  INVESTOR  GROUP,  INC., a
Delaware corporation (the "Company"), and E. DRAKE MOSIER (the "Optionee").

                  WHEREAS, on December 15, 1999 (the "Grant Date"), the Board of
Directors of the Company (the "Board")  authorized  the grant to the Optionee of
an option  (the  "Option")  to  purchase an  aggregate  of 30,000  shares of the
authorized but unissued Common Stock of the Company, $.01 par value (the "Common
Stock") in connection with Optionee's  appointment as a Director of the Company,
conditioned  upon the Optionee's  acceptance of the grant of the Option upon the
terms and conditions set forth in this Agreement; and

               WHEREAS,  the  Optionee  desires to acquire  the Option  upon the
terms and conditions set forth in this Agreement;

                  IT IS AGREED:

               1. Grant of Stock Option.  The Company hereby grants the Optionee
the  Option to  purchase  all or any part of an  aggregate  of 30,000  shares of
Common Stock (the "Option Shares") on the terms and conditions set forth herein.

               2.  Non-Qualified  Stock Option.  The Option  represented  hereby
shall be a  "non-qualified  stock  option,"  and is not intended to be an Option
which qualifies as an "Incentive Stock Option" under Section 422 of the Internal
Revenue Code of 1986, as amended.

               3. Exercise  Price.  The exercise  price of the Option is $4.4375
per share, subject to adjustment as hereinafter provided.

                  4.  Exercisability.  This Option  shall be  exercisable  as to
10,000  shares on December  15, 2000 and as to an  additional  10,000  shares on
December 15, 2001 and as to an  additional  10,000  shares on December 15, 2002.
After a portion of the Option  becomes  exercisable,  such portion  shall remain
exercisable, except as otherwise provided herein, until the close of business on
December 14, 2009 ("Exercise Period").

               5. Effect of Termination of Status as Director.

                    5.1.  Termination  Due to Death.  If Optionee's  status as a
Director  of the  Company  terminates  by reason of death,  the  portion  of the
Option,  if any, that was  exercisable as of the date of death may thereafter be
exercised  by the legal  representative  of the estate or by the  legatee of the
Optionee  under the will of the Optionee,  for a period of one (1) year from the
date of such death or until the  expiration  of the Exercise  Period,  whichever
period is shorter.  The portion of the Option,  if any, that was not exercisable
as of the date of death shall immediately  expire upon death.

                    5.2. Termination Due to Disability.  If Optionee's status as
a Director of the Company terminates by reason of disability, the portion of the
Option,  if  any,  that  was  exercisable  as of the  date  of  termination  may
thereafter  be  exercised  by the Optionee for a period of one (1) year from the
date  of the  termination  or  until  the  expiration  of the  Exercise  Period,
whichever  period is shorter.  The portion of the Option,  if any,  that was not
exercisable as of the date of termination shall  immediately  expire on the date
of termination.

                    5.3. Other Termination.

                         (a) If Optionee's status as a Director is terminated by
the  Company  or the  Optionee  for any  reason  other  than  (i)  death or (ii)
Disability or (iii) for cause by the Company, then the portion of the Option, if
any,  that was  exercisable  as of the date of  termination  may  thereafter  be
exercised by the Optionee for a period of thirty (30) days from  termination  or
until the expiration of the Exercise Period,  whichever is shorter.  The portion
of the Option,  if any, that was not  exercisable  as of the date of termination
shall immediately expire on the date of termination.

                         (b) In the event the Optionee's status as a Director is
terminated  for  cause,  (i) this  Option,  whether  or not  exercisable,  shall
immediately  expire and (ii) the Company  may require the  Optionee to return to
the Company the economic value of any Option Shares  purchased  hereunder by the
Optionee  within the six (6) month period prior to the date of  termination.  In
such event,  the Optionee  hereby  agrees to remit to the Company,  in cash,  an
amount  equal to the  difference  between  the Fair  Market  Value of the Option
Shares  on the date of  termination  (or the sales  price of such  Shares if the
Option Shares were sold during such six (6) month period) and the Exercise Price
of such Shares.  For purposes of this Agreement,  the "Fair Market Value" of the
Option  Shares on a given date (the "Date of  Determination")  shall mean (i) if
the Common  Stock is listed on a national  securities  exchange or quoted on the
Nasdaq  National Market or Nasdaq  SmallCap  Market,  the last sale price of the
Common Stock in the  principal  trading  market for the Common Stock on the last
trading day preceding the Date of Determination,  as reported by the exchange or
Nasdaq, as the case may be; (ii) if the Common Stock is not listed on a national
securities  exchange or quoted on the Nasdaq  National Market or Nasdaq SmallCap
Market, but is traded in the over-the-counter  market, the closing bid price for
the Common Stock on the last trading day preceding the Date of Determination for
which such  quotations  are reported by the OTC  Bulletin  Board or the National
Quotation  Bureau,  Incorporated or similar  publisher of such  quotations;  and
(iii) if the fair market value of the Common Stock cannot be determined pursuant
to clause (i) or (ii) above,  such price as the Committee  shall  determine,  in
good faith.

                    5.4.  "Status as a  Director."  Optionee has the status as a
Director of the Company if Optionee is a duly appointed (or elected, as the case
may be) member of the Company's Board of Directors.

                    5.5.  No Right to  Status  as a  Director.  Nothing  in this
Agreement  shall  confer on the  Optionee  any right to continue his status as a
Director of, or to have any other  relationship  with,  the Company (or with any
parent,  subsidiary or affiliate of the Company),  or limit in any way the right
of the Board or stockholders  of the Company to terminate the Optionee's  status
as a  Director  or other  relationship  with the  Company  (or with any  parent,
subsidiary or affiliate of the Company) at any time, with or without cause.

               6. Withholding Tax. Not later than the date as of which an amount
first becomes  includible in the gross income of the Optionee for Federal income
tax purposes with respect to the Option,  the Optionee shall pay to the Company,
or make  arrangements  satisfactory to the Company regarding the payment of, any
Federal,  state and local  taxes of any kind  required  by law to be withheld or
paid with respect to such amount.  Notwithstanding anything in this Agreement to
the contrary, the obligations of the Company pursuant to this Agreement shall be
conditional  upon such payment or arrangements  with the Company and the Company
shall,  to the extent  permitted by law, have the right to deduct any such taxes
from any payment of any kind otherwise due to the Optionee from the Company.

               7.  Adjustments.  In the  event  of any  merger,  reorganization,
consolidation,  recapitalization,   consolidation,  dividend  (other  than  cash
dividend),  stock  split,  reverse  stock  split,  or other  change in corporate
structure  affecting the number of issued  shares of Common  Stock,  the Company
shall  proportionally  adjust  the  number  and kind of  Option  Shares  and the
exercise  price of the Option in order to prevent the dilution or enlargement of
the  Optionee's  proportionate  interest in the Company  and  Optionee's  rights
hereunder,  provided  that the number of Option  Shares  shall always be a whole
number.

               8. Method of Exercise.


                    8.1. Notice to the Company. The Option shall be exercised in
whole or in part by written notice in substantially  the form attached hereto as
Exhibit A directed to the Company at its principal place of business accompanied
by full payment as hereinafter  provided of the exercise price for the number of
Option Shares specified in the notice.

                    8.2. Delivery of Option Shares.  The Company shall deliver a
certificate  for the Option Shares to the Optionee as soon as practicable  after
payment therefor.

                    8.3.  Payment of Purchase Price. The Optionee shall make pay
for the Option Shares by any one or more of the  following  methods set forth in
this Section 8.3.

                         8.3.1.  Cash  Payment.  The  Optionee  shall  make cash
payments by wire transfer,  certified  check or bank check, in each case payable
to the order of the  Company;  the  Company  shall not be  required  to  deliver
certificates  for Option  Shares until the Company has  confirmed the receipt of
good and available funds in payment of the purchase price thereof.

                         8.3.2. Payment through Bank or Broker. The Optionee may
make  arrangements  satisfactory  to the Company  with a bank or a broker who is
member of the National  Association  of Securities  Dealers,  Inc. to either (a)
sell on the  exercise  date a  sufficient  number  of the  Option  Shares  being
purchased so that the net proceeds of the sale  transaction  will at least equal
the Exercise  Price  multiplied by the number of Option  Shares being  purchased
pursuant to such exercise,  plus the amount of any applicable  withholding taxes
and pursuant to which the bank or broker  undertakes  irrevocably to deliver the
full Exercise  Price  multiplied by the number of Option Shares being  purchased
pursuant to such exercise,  plus the amount of any applicable  withholding taxes
to the Company on a date satisfactory to the Company, but no later than the date
on which the sale transaction would settle in the ordinary course of business or
(b) obtain a "margin  commitment"  from the bank or broker pursuant to which the
bank or  broker  undertakes  irrevocably  to  deliver  the full  Exercise  Price
multiplied  by the number of Option  Shares  being  purchased  pursuant  to such
exercise,  plus the amount of any applicable  withholding  taxes to the Company,
immediately upon receipt of the Option Shares.

                         8.3.3.  Cashless  Payment.  The Optionee may, in his or
her sole  discretion,  use shares of Common Stock of the Company that were owned
by the  Optionee  for more than six (6)  months  (and  which  have been paid for
within the meaning of SEC Rule 144 and, if such shares were  purchased  from the
Company by use of a promissory  note, such note has been fully paid with respect
to such  shares),  or that were  obtained  by the  Optionee  in the open  public
market,  to pay the purchase  price for the Option  Shares by delivery of one or
more stock  certificates in negotiable form which are effective to transfer good
and valid  title  thereto  to the  Company,  free of any liens or  encumbrances.
Shares of Common Stock used for this purpose  shall be valued at the Fair Market
Value.

                         8.3.4.   Payment  of  Withholding   Tax.  Any  required
withholding  tax may be paid in cash or with  Common  Stock in  accordance  with
Sections 8.3.1., 8.3.2 and 8.3.3.

                         8.3.5.  Exchange Act  Compliance.  Notwithstanding  the
foregoing,  the  Company  shall have the right to reject  payment in the form of
Common Stock if in the opinion of counsel for the  Company,  (i) it could result
in an event of "recapture" under Section 16(b) of the Securities Exchange Act of
1934;  (ii) such shares of Common  Stock may not be sold or  transferred  to the
Company; or (iii) such transfer could create legal difficulties for the Company.

               9. Security Interest in Option Shares Collateralizing Obligations
Owed to the Company. Notwithstanding anything in this Agreement to the contrary,
the Optionee hereby grants the Company a security  interest in the Option Shares
as follows:  in the event that the Optionee owes the Company any sum  (including
without  limitation  amounts owed  pursuant to a loan made by the Company to the
Optionee),  and such sum is past due (the "Past Due Amount"),  the Company shall
have a security  interest in the Option  Shares.  The Optionee  hereby agrees to
execute, promptly upon request by the Company, such instruments and to take such
action as may be useful for the Company to perfect and/or exercise such security
interest, and hereby irrevocably grants the Company the right to retain, in full
or partial payment of the Past Due Amount,  up to the following number of Option
Shares  upon any whole or  partial  exercise  of the  Option:  a  fraction,  the
numerator of which is the Past Due Amount,  and the  denominator of which is the
Fair Market Value of the Company's Common Stock (as set forth in Section 5.3(b))
as of the date of such  exercise;  provided  that the  fraction set forth in the
preceding  clause shall be rounded up to the nearest whole number.  The security
interest set forth herein  shall be  cumulative  to all, and not in lieu of any,
other remedies to available to the Company with respect to any Past Due Amount.

               10.  Market  Standoff  Agreement.  The Optionee  agrees that,  in
connection with any registration of the Company's  securities,  upon the request
of the Company or the underwriters managing any public offering of the Company's
securities, the Optionee will not sell or otherwise dispose of any Option Shares
(including  without  limitation  sale of Option  Shares in  connection  with the
exercise  method set forth in Section  8.3.2.)  or any other  securities  of the
Company without the prior written  consent of the Company or such  underwriters,
as the case may be,  for such  period  of time from the  effective  date of such
registration  as the Company or the  underwriters  may specify for the Company's
Optionee  shareholders  generally.  The Optionee understands and agrees that, in
order to ensure compliance with the market standoff  agreement,  the Company may
issue appropriate "stop-transfer" instructions to its transfer agent.

               11. Notice of  Disqualifying  Disposition  of ISO Shares.  If the
Option  granted to the Optionee  herein is an ISO, and if the Optionee  sells or
otherwise  disposes of any of the Option Shares acquired  pursuant to a whole or
partial  exercise  the  Option  prior  to the  later  of (a)  the  second  (2nd)
anniversary of the Grant Date, or (b) the first (1st) anniversary of the date of
exercise  of such Option  Shares,  the  Optionee  shall  immediately  notify the
Company in writing of such sale or disposition.  The Optionee  acknowledges  and
agrees that the Optionee may be subject to income and other tax  withholding  by
the Company on the compensation  income recognized by the Optionee from any such
sale or  disposition,  by payment in cash (or in shares of Common Stock,  to the
extent  permissible  under Section  8.3.4.) or out of the current wages or other
earnings payable to Optionee.  The Optionee hereby authorizes  his/her broker(s)
to provide the Company,  promptly at the Company's request, with any information
concerning the Option Shares,  now or previously in Optionee's  account(s)  with
such  broker(s),  as the  Company may  request.  The  Optionee  agrees that this
authorization  may not be revoked or modified in any manner except pursuant to a
writing signed by both the Optionee and the Company.

               12.  Nonassignability.  The  Option  shall not be  assignable  or
transferable  except by will or by the laws of descent and  distribution  in the
event of the death of the Optionee. No transfer of the Option by the Optionee by
will or by the laws of descent and  distribution  shall be effective to bind the
Company unless the Company shall have been furnished with written notice thereof
and a copy of the will and such other evidence as the Company may deem necessary
to establish the validity of the transfer and the  acceptance by the  transferee
or transferees of the terms and conditions of the Option.

               13.  Required  Holding  Period.  This Option and any Common Stock
acquired  upon its exercise may not be sold,  assigned or otherwise  transferred
prior to the six (6) month anniversary of the Grant Date.

               14. Company  Representations.  The Company hereby  represents and
warrants to the Optionee that:

                    (a) the Company,  by appropriate and all required action, is
duly  authorized  to  enter  into  this  Agreement  and  consummate  all  of the
transactions contemplated hereunder; and


                    (b) the Option  Shares,  when  issued and  delivered  by the
Company to the Optionee in accordance with the terms and conditions hereof, will
be duly and validly issued and fully paid and non-assessable.

               15. Optionee Representations.  The Optionee hereby represents and
warrants to the Company that:

                    (a) he or she is acquiring  the Option and shall acquire the
Option  Shares  for  his or her own  account  and not  with a view  towards  the
distribution thereof;

                    (b) he or she  has  received  a  copy  of  all  reports  and
documents  required to be filed by the Company with the  Commission  pursuant to
the Exchange Act within the last  twenty-four (24) months and all reports issued
by the Company to its stockholders within the last twenty-four (24 )months;

                    (c) he or she  understands  that  he or she  must  bear  the
economic risk of the  investment in the Option  Shares,  which cannot be sold by
him or her unless  they are  registered  under the  Securities  Act of 1933 (the
"1933 Act") or an  exemption  therefrom  is  available  thereunder  and that the
Company is under no  obligation to register the Option Shares for sale under the
1933 Act except as set forth in Section 16A below;

                    (d) in his or her position  with the Company,  he or she has
had both the  opportunity to ask questions and receive answers from the officers
and directors of the Company and all persons acting on its behalf concerning the
terms and  conditions of the offer made  hereunder and to obtain any  additional
information to the extent the Company  possesses or may possess such information
or can acquire it without unreasonable effort or expense necessary to verify the
accuracy of the information obtained pursuant to clause (b) above;

                    (e) he or she is aware  that the  Company  shall  place stop
transfer  orders with its  transfer  agent  against  the  transfer of the Option
Shares  in the  absence  of  registration  under  the 1933  Act or an  exemption
therefrom as provided herein; and

               (f) The  certificates  evidencing  the Option Shares may bear the
following legends:

               "The shares  represented by this  certificate  have been acquired
               for investment and have not been registered  under the Securities
               Act of 1933.  The  shares may not be sold or  transferred  in the
               absence of such registration or an exemption therefrom under said
               Act."

               "The shares  represented by this  certificate  have been acquired
               pursuant  to a Stock  Option  Agreement,  dated as of November 1,
               1999, a copy of which is on file with the Company, and may not be
               transferred, pledged or disposed of except in accordance with the
               terms and conditions thereof."

               16.  Restriction on Transfer of Stock Option Agreement and Option
Shares.  Notwithstanding  anything in this  Agreement  to the  contrary,  and in
addition to the provisions of Section 12 of this Agreement,  the Optionee hereby
agrees that he or she shall not sell, transfer by any means or otherwise dispose
of the Option Shares acquired by him or her without  registration under the 1933
Act, or in the event that they are not so  registered,  unless (a) an  exemption
from the 1933 Act registration requirements is available thereunder, and (b) the
Optionee has furnished the Company with notice of such proposed transfer and the
Company's  legal counsel,  in its reasonable  opinion,  shall deem such proposed
transfer to be so exempt.

               16A.   Registration   Right.   The  Company   agrees  to  file  a
registration  statement  ("Registration  Statement")  on Form S-8 (or  successor
form) to register the Option  Shares for issuance to Employee on or prior to the
date the Option or any portion  thereof first becomes  exercisable.  The Company
will bear all expenses and pay all fees incurred in  connection  with the filing
and  modification  or  amendment  of the  Registration  Statement,  exclusive of
underwriting  discounts,  and commissions  payable in respect of the sale of the
Common Stock and any counsel for the Employee. Moreover, if the Company fails to
comply with the provisions of this Section 16A, the Company  shall,  in addition
to any other equitable or other relief available to the Employee,  be liable for
any and all  incidental,  special and  consequential  damages and damages due to
loss of profits sustained by the Employee.

               17.  Interpretation.  Any dispute regarding the interpretation of
this  Agreement  shall  be  submitted  by the  Optionee  or the  Company  to the
Committee for review. The resolution of such a dispute by the Board or Committee
shall be final and binding on the Company and on the Optionee.

               18. Miscellaneous.

               18.1.  Notices.  All  notices,  requests,  deliveries,  payments,
demands and other  communications  which are  required or  permitted to be given
under  this  Agreement  shall  be in  writing  and  shall  be  either  delivered
personally or by private courier (e.g., Federal Express),  or sent by registered
or certified mail, return receipt requested,  postage prepaid, to the parties at
their respective  addresses set forth herein, or to such other address as either
shall have  specified by notice in writing to the other.  Notice shall be deemed
duly given hereunder when delivered in person or by private  courier,  or on the
third (3rd)  business  day  following  deposit in the United  States mail as set
forth above.

               18.2. [Intentionally omitted.]

               18.3.  Successors and Assigns.  The Company may assign any of its
rights under this  Agreement.  This Agreement shall be binding upon and inure to
the  benefit  of the  successors  and  assigns  of the  Company.  Subject to the
restrictions  on  transfer  set forth  herein,  this Option  Agreement  shall be
binding upon the Optionee and the Optionee's heirs,  executors,  administrators,
legal representatives, successors and assigns.

               18.4.  Entire  Agreement.  This Agreement  constitutes the entire
agreement  of the  parties  hereto  and  supersede  all prior  undertakings  and
agreements,  oral or written,  with respect to the subject  matter  hereof.  The
Agreement may not be  contradicted  by evidence of any prior or  contemporaneous
agreement.  To the extent that the policies and  procedures of the Company apply
to the  Optionee  and are  inconsistent  with the  terms of the  Agreement,  the
provisions of the Agreement shall control.

               18.5.  Amendments;  Waivers.  The  Agreement may not be modified,
amended, or terminated except by an instrument in writing, signed by each of the
parties  (in the case of the  Company,  such  instrument  must be  signed by the
President or Chief Executive Officer of the Company to be effective). No failure
to exercise and no delay in  exercising  any right,  remedy,  or power under the
Agreement  shall  operate as a waiver  thereof,  nor shall any single or partial
exercise of any right,  remedy, or power under the Agreement  preclude any other
or further  exercise  thereof,  or the exercise of any other right,  remedy,  or
power provided herein or by law or in equity.  All rights and remedies,  whether
conferred  by the  Agreement,  by any  other  instrument  or by  law,  shall  be
cumulative, and may be exercised singularly or concurrently.

               18.6.  Severability;   Enforcement.  If  any  provision  of  this
Agreement is held invalid, illegal or unenforceable in any respect (an "Impaired
Provision"),  (a) such Impaired  Provision shall be interpreted in such a manner
as to preserve,  to the maximum extent possible,  the intent of the parties, (b)
the validity,  legality and enforceability of the remaining provisions shall not
in any way be affected  or impaired  thereby,  and (c) such  decision  shall not
affect the validity, legality or enforceability of such Impaired Provision under
other circumstances. The parties agree to negotiate in good faith and agree upon
a provision to substitute  for the Impaired  Provision in the  circumstances  in
which the Impaired Provision is invalid, illegal or unenforceable.

               18.7.  Attorneys'  Fees.  In  the  event  of any  arbitration  or
litigation  between the parties  arising  under or related to this  Agreement (a
"Covered  Dispute"),  the substantially  prevailing party in the Covered Dispute
(the  "Prevailing  Party") shall be entitled to receive from the other party the
Prevailing  Party's  reasonable  attorneys' fees and costs,  including,  without
limitation,  the cost at the hourly charges  routinely  charged  therefor by the
persons providing the services,  reasonable fees and/or allocated costs of staff
(in-house)  counsel,  and fees and  expenses  of experts  retained by counsel in
connection  with such  arbitration or litigation and with any and all appeals or
petitions  therefrom,  in addition to any other  relief to which the  Prevailing
Party may be  entitled.  A party to a Covered  Dispute  shall be the  Prevailing
Party in such Covered  Dispute if the claims against such party are dismissed at
any stage in the arbitration or litigation.

               18.8.  Governing  Law;  Jurisdiction.   The  Agreement  shall  be
governed by and construed in  accordance  with the law of the State of New York,
without  reference to that body of law concerning  choice of law or conflicts of
law, except that the General  Corporation  Law of the State of Delaware  ("GCL")
shall apply to all matters  governed by the GCL,  including  without  limitation
matters  concerning  the validity of grants of stock  options and actions of the
Company's board of directors or any committee  thereof.  The parties agree that,
subject to the agreement to arbitrate  disputes set forth in Section 18.12,  the
sole and exclusive judicial venues for any dispute,  difference, cause of action
or legal action of any kind that any party, or any officer, director,  Optionee,
agent or permitted  successor or assign of any party may bring against any other
party, or against any officer, director,  Optionee, agent or permitted successor
or assign of any party, related to this Agreement (a "Proceeding"), shall be (a)
the United States District Court for the Southern  District of New York, if such
court has statutory  jurisdiction  over the Proceeding and (b) the Supreme Court
of the State of New York in the County of New York (collectively,  the "New York
Courts").  Each of the parties  hereby  expressly  (i)  consents to the personal
jurisdiction of each of the New York Courts with respect to any Proceeding; (ii)
agrees that service of process in any Proceeding may be effected upon such party
in the  manner  set  forth  in  Section  18.1 (as  well as in any  other  manner
prescribed by law);  and (iii) waives any  objection,  whether on the grounds of
venue,  residence  or  domicile or on the ground  that the  Proceeding  has been
brought in an inconvenient forum, to any Proceeding brought in either of the New
York Courts. Notwithstanding the foregoing, nothing in this paragraph alters the
parties' agreement to arbitrate disputes as set forth in Section 18.12.

               18.9. No Duty to Disclose.  The Optionee  acknowledges and agrees
that,  except  for the  information  provided  to the  Optionee  by the  Company
pursuant  to  Section  15(b) and 15(d)  prior to  execution  of this  Agreement,
neither the Company nor any of the Company's officers, directors,  shareholders,
Optionees,  agents or representatives  has any duty or obligation to disclose to
the  Optionee  any  information   whatsoever,   including  but  not  limited  to
information concerning the Company that might if made public affect the value of
the Option Shares. Such information  includes without limitation any information
concerning the Company's actual or potential  financial  performance,  actual or
potential  material  contracts to which the Company is or may become a party, or
actual or  potential  material  transactions  that  involve or may  involve  the
Company,  including but not limited to plans to effect a merger or to acquire or
dispose  of  a  material  amount  of  assets.  The  Optionee   acknowledges  and
understands  that he or she (a) might  exercise  his or her Option (or a portion
thereof) prior to the public  dissemination  of such  information,  and that the
value of the Option Shares may decrease after the public  dissemination  of such
information,  or (b) might exercise his or her Option (or a portion thereof) and
sell,  pledge or encumber the Option Shares (or a portion  thereof) prior to the
public  dissemination  of such  information,  and that the  value of the  Option
Shares may increase after the public dissemination of such information;  and the
Optionee acknowledges and agrees that he or she will not bring or participate in
any claim  whatsoever  against  the  Company  or  against  any of the  Company's
officers, directors, shareholders,  Optionees, agents or representatives related
to the  failure  to have  disclosed  such  information  prior to the  Optionee's
exercise of the Option and/or sale, pledge or encumbrance of the Option Shares.

               18.10.  Rights  of  Third  Parties.  Nothing  in this  Agreement,
express or implied,  is intended to confer upon any party other than the parties
hereto  or  their  respective  permitted  successors  and  assigns  any  rights,
remedies,  obligations,  or  liabilities  under or by reason of this  Agreement,
except as expressly provided in this Agreement.

               18.11  Headings.   The  Section  headings  used  herein  are  for
convenience  only and do not  define,  limit or  construe  the  content  of such
sections.  All references in this Agreement to Section numbers refer to Sections
of this Agreement, unless otherwise indicated.

               18.12.  Agreement  to  Arbitrate.  The  Optionee  and the Company
recognize  that  differences  may arise  between  them during or  following  the
Optionee's status as a Director with the Company, and that those differences may
or may not be  related to the grant of the  Option  herein or to the  Optionee's
status as a Director.  The Optionee understands and agrees that by entering into
this Agreement,  the Optionee  anticipates  the benefits of a speedy,  impartial
dispute-resolution  procedure of any such  differences.  As used in this Section
18.12 and its subparts, the "Company" shall also refer to all benefit plans, the
benefit  plans'  sponsors,  fiduciaries,  administrators,  affiliates,  and  all
successors and assigns of any of them.

          (a)  Arbitrable Claims. (i) ALL DISPUTES BETWEEN THE OPTIONEE (AND HIS
OR HER PERMITTED  SUCCESSORS  AND ASSIGNS) AND THE COMPANY (AND ITS  AFFILIATES,
SHAREHOLDERS,  DIRECTORS, OFFICERS, AGENTS AND PERMITTED SUCCESSORS AND ASSIGNS)
RELATING IN ANY MANNER  WHATSOEVER TO OPTIONEE'S  STATUS AS A DIRECTOR OR TO THE
TERMINATION  THEREOF,  INCLUDING  WITHOUT  LIMITATION ALL DISPUTES ARISING UNDER
THIS AGREEMENT (COLLECTIVELY, "ARBITRABLE CLAIMS") SHALL BE RESOLVED EXCLUSIVELY
BY BINDING ARBITRATION. Arbitrable Claims shall include, but are not limited to,
contract  (express  or  implied)  and tort  claims of all kinds,  as well as all
claims  based on any  federal,  state,  or local  law,  statute,  or  regulation
(including  but  not  limited  to  claims   alleging   unlawful   harassment  or
discrimination  in violation of Title VII and/or Title IX of the U.S.  Code,  of
the Age  Discrimination  in Status as a  Director  Act,  of the  Americans  with
Disabilities Act, of state statute,  or otherwise),  excepting only claims under
applicable  workers'  compensation  law and  unstatus  as a  Director  insurance
claims. Arbitration shall be final and binding upon the parties and shall be the
exclusive  remedy  for all  Arbitrable  Claims.  Except as  provided  in Section
18.12(a)(ii),  the Arbitrator (as defined below) shall decide whether a claim is
an Arbitrable  Claim.  THE PARTIES HEREBY WAIVE ANY RIGHTS THAT THEY MAY HAVE TO
TRIAL BY JURY IN REGARD TO ARBITRABLE CLAIMS.

               (ii)  Notwithstanding  anything herein to the contrary,  however,
the Company may enforce in court, without prior resort to arbitration, any claim
concerning  actual  or  threatened  unfair  competition  and/or  the  actual  or
threatened use and/or  unauthorized  disclosure of  confidential  or proprietary
information of the Company.  The court shall determine  whether a claim concerns
actual or threatened  unfair  competition  and/or the actual or  threatened  use
and/or unauthorized disclosure of confidential or proprietary information of the
Company.

          (b)  Arbitration Procedure.

               (i)  American  Arbitration   Association  Rules;   Initiation  of
Arbitration; Location of Arbitration.  Arbitration of Arbitrable Claims shall be
in  accordance  with the Status as a Director  Dispute  Resolution  Rules of the
American Arbitration  Association ("AAA Rules"), except as provided otherwise in
this Agreement.  Arbitration  shall be initiated by providing  written notice to
the other party with a statement of the claim(s) asserted,  the facts upon which
the claim(s) are based, and the remedy sought.  This notice shall be provided to
the other party  within six (6) months of the acts or omissions  complained  of.
Any claim not initiated within this  limitations  period shall be null and void,
and the Company and the Optionee  waive all rights under  statutes of limitation
of different duration. The arbitration shall take place in New York, New York.

               (ii) Selection of Arbitrator.  All disputes involving  Arbitrable
Claims shall be decided by a single arbitrator (the "Arbitrator"),  who shall be
selected as follows.  The American  Arbitration  Association  ("AAA") shall give
each party a list of eleven (11) arbitrators drawn from its panel of status as a
Director  arbitrators  (the  "Name  List").  Each party may strike up to six (6)
names on the Name List it deems  unacceptable,  and shall notify the other party
of the names it has stricken, within fourteen (14) calendar days of the date the
AAA gave  notice  of the Name  List.  If only one  common  name on the Name List
remains  unstricken by the parties,  that individual  shall be designated as the
Arbitrator. If more than one common name remains on the Name Lists unstricken by
parties,  Optionee  shall  strike  one of the  remaining  names and  notify  the
Company,  within  seven  (7)  calendar  days  of  notification  of the  list  of
unstricken  names.  If,  after  Optionee  strikes  a name  as set  forth  in the
preceding sentence, there is still two or more unstricken names, the Company and
the Optionee  shall  alternately  strike names (with the Company having the next
strike)  and  notify  the other  party of the  stricken  name  within  seven (7)
calendar days, until only one remains. If no common name on the initial the Name
List remains unstricken by the parties, the AAA shall furnish an additional list
or lists, and the parties shall proceed as set forth above,  until an Arbitrator
is selected.

               (iii) Conduct of the Arbitration.

                    (A)  Discovery.  To help  prepare for the  arbitration,  the
Optionee and the Company shall be entitled, at their own expense, to learn about
the facts of a claim before the  arbitration  begins.  Each party shall have the
right  to take the  deposition  of one (1)  individual  and any  expert  witness
designated  by  another  party.  Each  party  also  shall have the right to make
requests for production of documents to any party.  Additional  discovery may be
had only where the Arbitrator so orders,  upon a showing of substantial need. At
least thirty (30) days before the  arbitration,  the parties must exchange lists
of  witnesses,  including  any  expert  witnesses,  and  copies of all  exhibits
intended to be used at the arbitration.

                    (B) Authority.  The Arbitrator  shall have  jurisdiction  to
hear and rule on  pre-hearing  disputes and is  authorized  to hold  pre-hearing
conferences by telephone or in person as the  Arbitrator  deems  necessary.  The
Arbitrator  shall have the  authority to entertain a motion to dismiss  and/or a
motion for summary judgment by any party and shall apply the standards governing
such motions under the Federal Rules of Civil  Procedure.  The Arbitrator  shall
apply the substantive law (and the law of remedies,  if applicable) of the state
in which the claim arose, or federal law, or both, as applicable to the claim(s)
asserted.  The Arbitrator  shall have the authority to award  equitable  relief,
damages,  costs  and fees as  provided  by the law for the  particular  claim(s)
asserted.  The  arbitrator  shall not have the power to award remedies or relief
that a New York court  could not have  awarded.  The  Federal  Rules of Evidence
shall apply.  The burden of proof shall be  allocated as provided by  applicable
law.  Except as  provided  in Section  18(a)(ii),  the  Arbitrator,  and not any
federal,  state,  or local court or agency,  shall have  exclusive  authority to
resolve   any   dispute   relating   to   the   interpretation,   applicability,
enforceability  or formation of the Agreement,  including but not limited to any
claim that all or any part of any of the  Agreement  is void or voidable and any
assertion  that a  dispute  between  the  Optionee  and  the  Company  is not an
Arbitrable Claim. The arbitration shall be final and binding upon the parties.

                    (C) Costs. Either party, at its expense, may arrange for and
pay the  cost of a court  reporter  to  provide  a  stenographic  record  of the
proceedings.  If the Arbitrator orders a stenographic  record, the parties shall
split the cost.  Except  as  otherwise  provided  in this  Section  18.12 and in
Section  18.7,  the Optionee and the Company  shall  equally  share the fees and
costs of the arbitration and the Arbitrator.

          (c)  Confidentiality.   All  proceedings  and  documents  prepared  in
connection with any Arbitrable Claim shall be confidential and, unless otherwise
required by law, the subject matter thereof shall not be disclosed to any person
other than the parties to the proceeding,  their counsel, witnesses and experts,
the Arbitrator, and, if involved, the court and court staff. All documents filed
with the Arbitrator or with a court shall be filed under seal. The parties shall
stipulate to all arbitration and court orders  necessary to effectuate fully the
provisions of this subparagraph concerning confidentiality.

          (d)  Enforceability.  Either party may bring an action in any court of
competent jurisdiction to compel arbitration under this Agreement and to enforce
an arbitration award. Except as provided above,  neither party shall initiate or
prosecute  any  lawsuit  or  administrative  action  in any way  related  to any
Arbitrable  Claim. The Federal  Arbitration Act shall govern the  interpretation
and enforcement of this Section 18.12.

                                                 INDIVIDUAL INVESTOR GROUP, INC.
                                                 1633 Broadway, 38th Floor
                                                 New York, New York  10019

                                                 By:
                                                 Jonathan L. Steinberg
                                                 Chief Executive Officer

                                   Acceptance

         The  Optionee  hereby  acknowledges:  I have  received  a copy  of this
         Agreement;  I have had the  opportunity  to  consult  legal  counsel in
         regard to this Agreement,  and have availed myself of that  opportunity
         to the extent I wish to do so (I  understand  the  Company's  attorneys
         represent  the  Company  and not  myself,  and I have not relied on any
         advice from the Company's  attorneys);  I have read and understand this
         Agreement;  I am  fully  aware  of  legal  effect  of  this  agreement,
         including  without  limitation  the  effect  of  Section  18.12  hereof
         concerning  arbitration;  and I have entered into this Agreement freely
         and   voluntarily  and  based  on  my  own  judgment  and  not  on  any
         representations   or  promises  other  than  those  contained  in  this
         Agreement.  The Optionee  accepts this Option  subject to all the terms
         and conditions of this Agreement.

         The Optionee  acknowledges  that there may be adverse tax  consequences
         upon  exercise of this Option or  disposition  of the Option Shares and
         that the Optionee  should  consult a tax adviser prior to such exercise
         or disposition.

   December 15, 1999
- --------------------------                            --------------------------
         Date                                         The Optionee

                                           Print Name: E. Drake Mosier

                                           Address:      140 Presidio Avenue
                                                         San Francisco, CA 94115





                                                                       EXHIBIT A



                      FORM OF NOTICE OF EXERCISE OF OPTION

             DATE

Individual Investor Group, Inc.
1633 Broadway, 38th Floor
New York, New York  10019

                    Attention:  Stock Option Committee of the Board of Directors

                           Re:      Purchase of Option Shares

Gentlemen:

In  accordance  with my Stock  Option  Agreement  dated as of  November  1, 1999
("Agreement")  with Individual  Investor Group,  Inc. (the "Company"),  I hereby
irrevocably  elect to  exercise  the right to purchase  _________  shares of the
Company's  common stock,  par value $.01 per share ("Common  Stock"),  which are
being purchased for investment and not for resale.

                    As payment for my shares,  enclosed  is (check and  complete
                    applicable box[es]):

          (   )     a [personal check] [certified check] [bank check] payable to
                    the order of "Individual Investor Group, Inc." in the sum of
                    $_________;

          (   )     confirmation   of   wire   transfer   in   the   amount   of
                    $_____________; and/or

          (   )     certificate for shares of the Company's  Common Stock,  free
                    and clear of any encumbrances,  duly endorsed, having a Fair
                    Market Value (as such term is defined in the  Agreement)  of
                    $_________.

                    I hereby represent,  warrant to, and agree with, the Company
                    that:

                    (i)  I have acquired the Option and shall acquire the Option
               Shares  for my own  account  and  not  with  a view  towards  the
               distribution thereof;

                    (ii) I have  received a copy of all  reports  and  documents
               required  to be filed by the  Company  with  the  Securities  and
               Exchange  Commission  pursuant to the Securities  Exchange Act of
               1934, as amended, within the last twenty-four (24) months and all
               reports issued by the Company to its stockholders;

                    (iii)I understand  that I must bear the economic risk of the
               investment  in the  Option  Shares,  which  cannot  be sold by me
               unless they are registered  under the Securities Act of 1933 (the
               "1933 Act") or an exemption therefrom is available thereunder and
               that the Company is under no  obligation  to register  the Option
               Shares for sale under the 1933 Act;

                    (iv) in my position  with the  Company,  I have had both the
               opportunity  to  ask  questions  and  receive  answers  from  the
               officers and  directors of the Company and all persons  acting on
               its behalf  concerning the terms and conditions of the offer made
               hereunder and to obtain any additional  information to the extent
               the Company  possesses  or may possess  such  information  or can
               acquire it without  unreasonable  effort or expense  necessary to
               verify the  accuracy  of the  information  obtained  pursuant  to
               clause (ii) above;

                    (v)  I am aware that the Company  shall place stop  transfer
               orders with its transfer agent against the transfer of the Option
               Shares in the  absence of  registration  under the 1933 Act or an
               exemption therefrom as provided herein;

                    (vi )my rights with respect to the Option Shares  shall,  in
               all  respects,  be  subject  to the terms and  conditions  of the
               Agreement; and

                    (vii)the certificates  evidencing the Option Shares may bear
               the following legends:

                           "The shares represented by this certificate have been
                           acquired for investment and have not been  registered
                           under the  Securities Act of 1933. The shares may not
                           be  sold  or  transferred  in  the  absence  of  such
                           registration  or an  exemption  therefrom  under said
                           Act."

                           "The shares represented by this certificate have been
                           acquired pursuant to a Stock Option Agreement,  dated
                           as of November  15,  1999, a copy of which is on file
                           with the Company, and may not be transferred, pledged
                           or  disposed of except in  accordance  with the terms
                           and conditions thereof."

                    Kindly  forward  to  me  my  certificate  at  your  earliest
               convenience.

Very truly yours,


- ------------------------------      ------------------------------
(Signature)                                  (Address)

- ------------------------------      ------------------------------
(Print Name)                                 (Address)

                                    ------------------------------
                                    (Social Security Number)

                                                                   EXHIBIT 10.2

                            INDEMNIFICATION AGREEMENT

                  This Agreement, made and entered into effective as of the 15th
day of December,  1999 ("Agreement"),  by and between Individual Investor Group,
Inc.,   a   Delaware   corporation   ("Corporation"),   and  E.   Drake   Mosier
("Indemnitee"):

                  WHEREAS,  highly  competent  persons recently have become more
reluctant to serve  publicly-held  corporations  as directors,  officers,  or in
other capacities,  unless they are provided with better protection from the risk
of  claims  and  actions  against  them  arising  out of  their  service  to and
activities on behalf of such corporation; and

                  WHEREAS,  the current  impracticability  of obtaining adequate
insurance and the uncertainties  related to  indemnification  have increased the
difficulty of attracting and retaining such persons; and

                  WHEREAS,  the Board of Directors of the Corporation  ("Board")
has  determined  that the  inability  to  attract  and  retain  such  persons is
detrimental to the best  interests of the  Corporation's  stockholders  and that
such  persons  should be assured  that they will have better  protection  in the
future; and

                  WHEREAS,  it is  reasonable,  prudent  and  necessary  for the
Corporation to obligate  itself  contractually  to indemnify such persons to the
fullest  extent  permitted by applicable  law so that such persons will serve or
continue to serve the Corporation  free from undue concern that they will not be
adequately indemnified; and

                  WHEREAS,  this Agreement is a supplement to and in furtherance
of Article  VIII of the  By-laws of the  Corporation,  and  Article  VIII of the
Amended and Restated  Certificate of  Incorporation  of the  Corporation and any
resolutions  adopted  pursuant  thereto  and  shall  neither  be  deemed to be a
substitute  therefor  nor to  diminish  or  abrogate  any  rights of  Indemnitee
thereunder; and

                  WHEREAS,  Indemnitee  is  willing  to  serve  and to  take  on
additional  service for or on behalf of the Corporation on the condition that he
be indemnified according to the terms of this Agreement;

                  NOW,  THEREFORE,  in  consideration  of the  premises  and the
covenants  contained  herein,  the Corporation and Indemnitee do hereby covenant
and agree as follows:

1.       Definitions.  For purposes of this Agreement:


         1.1   "Change in Control" means a change in control of the  Corporation
occurring  after  the date  hereof  of a nature  that  would be  required  to be
reported  in  response to Item 6(e) of  Schedule  14A of  Regulation  14A (or in
response to any similar item on any similar schedule or form)  promulgated under
the  Securities  Exchange Act of 1934,  as amended  ("Act"),  whether or not the
Corporation is then subject to such  reporting  requirement  provided,  however,
that,  without  limitation,  such a Change  in  Control  shall be deemed to have
occurred  if after the date  hereof  (i) any  "person"  (as such term is used in
Sections  13(d)  and  14(d) of the Act) is or  becomes  "beneficial  owner"  (as
defined in Rule 13d-3 under the Act),  directly or indirectly,  of securities of
the  Corporation  representing  20% or more of the combined  voting power of the
then outstanding  securities of the Corporation without the prior approval of at
least two-thirds of the members of the Board in office immediately prior to such
person attaining such percentage interest;  (ii) the Corporation is a party to a
merger,  consolidation,  sale of  assets  or  other  reorganization,  or a proxy
contest,  as a consequence  of which members of the Board in office  immediately
prior to such  transaction or event constitute less than a majority of the Board
thereafter; or (iii) during any period of two consecutive years, individuals who
at the  beginning  of such  period  constituted  the Board  (including  for this
purpose any new  director  whose  election  or  nomination  for  election by the
Corporation's  stockholders was approved by a vote of at least two-thirds of the
directors  then  still in office who were  directors  at the  beginning  of such
period) cease for any reason to constitute at least a majority of the Board.

         1.2   "Corporate  Status"  means the status of a person who is or was a
director,  officer,  employee,  agent or fiduciary of the  Corporation or of any
other corporation,  partnership,  joint venture, trust, employee benefit plan or
other  enterprise  which such  person is or was  serving  at the  request of the
Corporation.

         1.3   "Disinterested  Director" means a director of the Corporation who
is not and was not a party to the Proceeding in respect of which indemnification
is sought by Indemnitee.

         1.4   "Expenses" means all reasonable attorneys' fees, retainers, court
costs,  transcript  costs,  fees of  experts,  witness  fees,  travel  expenses,
duplicating  costs,  printing and binding  costs,  telephone  charges,  postage,
delivery  service  fees,  and all other  disbursements  or expenses of the types
customarily  incurred in connection with  prosecuting,  defending,  preparing to
prosecute or defend,  investigating,  or being or preparing to be a witness in a
Proceeding.

         1.5   "Independent  Counsel"  means a law  firm,  or a member  of a law
firm,  that is experienced in matters of corporation  law and neither  presently
is,  nor in the past  five  years  has  been,  retained  to  represent:  (i) the
Corporation or Indemnitee in any other matter  material to either such party, or
(ii)  any  other   party  to  the   Proceeding   giving  rise  to  a  claim  for
indemnification hereunder.  Notwithstanding the foregoing, the term "Independent
Counsel"  shall not include any person who,  under the  applicable  standards of
professional  conduct  then  prevailing,  would have a conflict  of  interest in
representing  either the  Corporation  or  Indemnitee  in an action to determine
Indemnitee's rights under this Agreement.

         1.6   "Proceeding"  means  any  action,  suit,  arbitration,  alternate
dispute resolution mechanism, investigation, administrative hearing or any other
proceeding, whether civil, criminal, administrative or investigative, except one
initiated by an Indemnitee  pursuant to Section 11 of this  Agreement to enforce
his rights under this Agreement.

2.       Services by Indemnitee.

         Indemnitee agrees to serve as a director of the Corporation. Indemnitee
may at any time and for any reason  resign  from such  position  (subject to any
other contractual obligation or any obligation imposed by operation of law).

3.       Indemnification - General.

         The Corporation shall indemnify, and advance Expenses to, Indemnitee as
provided in this Agreement to the fullest extent  permitted by applicable law in
effect on the date  hereof  and to such  greater  extent as  applicable  law may
thereafter from time to time permit. The rights of Indemnitee provided under the
preceding  sentence shall  include,  but shall not be limited to, the rights set
forth in the other Sections of this Agreement.

4.       Proceedings   Other  Than  Proceedings  by  or  in  the  Right  of  the
Corporation.


         Indemnitee shall be entitled to the rights of indemnification  provided
in this Section if, by reason of his Corporate  Status,  he is, or is threatened
to be made, a party to any threatened,  pending or completed  Proceeding,  other
than a  Proceeding  by or in the  right  of the  Corporation.  Pursuant  to this
Section, Indemnitee shall be indemnified against Expenses, judgments, penalties,
fines and amounts paid in settlement  actually and reasonably incurred by him or
on his behalf in  connection  with any such  Proceeding  or any claim,  issue or
matter therein, if he acted in good faith and in a manner he reasonably believed
to be in or not opposed to the best  interests  of the  Corporation,  and,  with
respect to any  criminal  Proceeding,  had no  reasonable  cause to believe  his
conduct was unlawful.

5.       Proceedings by or in the Right of the Corporation.

         Indemnitee shall be entitled to the rights of indemnification  provided
in this Section if, by reason of his Corporate  Status,  he is, or is threatened
to be made, a party to any threatened,  pending or completed  Proceeding brought
by or in the right of the  Corporation  to  procure  a  judgment  in its  favor.
Pursuant to this  Section,  Indemnitee  shall be  indemnified  against  Expenses
actually and reasonably  incurred by him or on his behalf in connection with any
such Proceeding if he acted in good faith and in a manner he reasonably believed
to  be  in  or  not  opposed  to  the  best   interests   of  the   Corporation.
Notwithstanding the foregoing, no indemnification against such Expenses shall be
made in respect of any claim, issue or matter in any such proceeding as to which
Indemnitee  shall  have  been  adjudged  to be  liable  to  the  Corporation  if
applicable  law prohibits such  indemnification  unless the Court of Chancery of
the State of  Delaware,  or the court in which such  Proceeding  shall have been
brought or is pending, shall determine that indemnification against Expenses may
nevertheless be made by the Corporation.

6.       Indemnification   for  Expenses  of  Party  Who  is  Wholly  or  Partly
Successful.

         Notwithstanding  any other provision of this  Agreement,  to the extent
that  Indemnitee  is,  by  reason  of his  Corporate  Status,  a party to and is
successful,  on  the  merits  or  otherwise,  in any  Proceeding,  he  shall  be
indemnified  against all Expenses actually and reasonably  incurred by him or on
his behalf in connection  therewith.  If Indemnitee is not wholly  successful in
such Proceeding but is successful, on the merits or otherwise, as to one or more
but less than all claims, issues or matters in such Proceeding,  the Corporation
shall indemnify Indemnitee against all Expenses actually and reasonably incurred
by him or on his behalf in connection  with each  successfully  resolved  claim,
issue or matter.  For the  purposes of this  Section and  without  limiting  the
foregoing,  the termination of any claim, issue or matter in any such Proceeding
by  dismissal,  with or without  prejudice,  shall be deemed to be a  successful
result as to such claim, issue or matter.

7.       Indemnification for Expenses as a Witness.

         Notwithstanding  any other provision of this  Agreement,  to the extent
that  Indemnitee  is, by  reason  of his  Corporate  Status,  a  witness  in any
Proceeding, he shall be indemnified against all Expenses actually and reasonably
incurred by him or on his behalf in connection therewith.

8.       Advancement of Expenses.

         The Corporation  shall advance all Expenses incurred by or on behalf of
Indemnitee  in  connection  with any  Proceeding  within  twenty  days after the
receipt  by  the  Corporation  of a  statement  or  statements  from  Indemnitee
requesting such advance or advances from time to time, whether prior to or after
final  disposition  of such  Proceeding.  Such  statement  or  statements  shall
reasonably  evidence the Expenses incurred by Indemnitee and shall include or be
preceded or accompanied by an undertaking by or on behalf of Indemnitee to repay
any Expenses  advanced if it shall  ultimately be determined  that Indemnitee is
not entitled to be indemnified against such Expenses.

9.       Procedure for Determination of Entitlement to Indemnification.

         9.1   To obtain indemnification under this Agreement in connection with
any Proceeding,  and for the duration  thereof,  Indemnitee  shall submit to the
Corporation a written request, including therein or therewith such documentation
and  information  as is  reasonably  available to  Indemnitee  and is reasonably
necessary  to  determine  whether and to what extent  Indemnitee  is entitled to
indemnification.  The Secretary of the Corporation shall,  promptly upon receipt
of any such  request  for  indemnification,  advise  the Board in  writing  that
Indemnitee has requested indemnification.

         9.2   Upon written request by Indemnitee for  indemnification  pursuant
to Section 9.1 hereof,  a  determination,  if required by  applicable  law, with
respect to Indemnitee's entitlement thereto shall be made in such case: (i) if a
Change in Control shall have occurred, by Independent Counsel (unless Indemnitee
shall request that such  determination be made by the Board or the stockholders,
in  which  case in the  manner  provided  for in  clauses  (ii) or (iii) of this
Section  9.2) in a  written  opinion  to the  Board,  a copy of  which  shall be
delivered to  Indemnitee);  (ii) if a Change of Control shall not have occurred,
(A) by the Board by a  majority  vote of a quorum  consisting  of  Disinterested
Directors, or (B) if a quorum of the Board consisting of Disinterested Directors
is not  obtainable,  or even if such  quorum is  obtainable,  if such  quorum of
Disinterested  Directors  so  directs,  either (x) by  Independent  Counsel in a
written  opinion to the Board, a copy of which shall be delivered to Indemnitee,
or (y) by the stockholders of the  Corporation,  as determined by such quorum of
Disinterested  Directors, or a quorum of the Board, as the case may be; or (iii)
as provided  in Section  10.2 of this  Agreement.  If it is so  determined  that
Indemnitee is entitled to  indemnification,  payment to Indemnitee shall be made
within ten (10) days after such  determination.  Indemnitee shall cooperate with
the  person,  persons  or entity  making  such  determination  with  respect  to
Indemnitee's entitlement to indemnification, including providing to such person,
persons  or  entity  upon  reasonable   advance  request  any  documentation  or
information  which is not privileged or otherwise  protected from disclosure and
which is reasonably  available to Indemnitee  and  reasonably  necessary to such
determination.   Any  costs  or   expenses   (including   attorneys'   fees  and
disbursements) incurred by Indemnitee in so cooperating with the person, persons
or  entity  making  such  determination   shall  be  borne  by  the  Corporation
(irrespective   of  the   determination   as  to  Indemnitee's   entitlement  to
indemnification)  and the  Corporation  hereby  indemnifies  and  agrees to hold
Indemnitee harmless therefrom.

         9.3   If required,  Independent  Counsel  shall be selected as follows:
(i) if a Change of Control shall not have occurred, Independent Counsel shall be
selected  by the  Board,  and the  Corporation  shall  give  written  notice  to
Indemnitee  advising him of the identity of  Independent  Counsel so selected or
(ii) if a Change of Control shall have  occurred,  Independent  Counsel shall be
selected by Indemnitee  (unless  Indemnitee shall request that such selection be
made by the Board,  in which event (i) shall apply),  and Indemnitee  shall give
written  notice to the  Corporation  advising it of the identity of  Independent
Counsel so selected. In either event, Indemnitee or the Corporation, as the case
may be, may, within seven days after such written notice of selection shall have
been given,  deliver to the Corporation or to Indemnitee,  as the case may be, a
written objection to such selection.  Such objection may be asserted only on the
ground that  Independent  Counsel so selected does not meet the  requirements of
"Independent  Counsel"  as  defined  in  Section  1 of this  Agreement,  and the
objection  shall  set  forth  with  particularity  the  factual  basis  of  such
assertion.  If such written objection is made,  Independent  Counsel so selected
may not serve as  Independent  Counsel  unless and until a court has  determined
that such  objection is without  merit.  If, within 20 days after  submission by
Indemnitee  of a written  request  for  indemnification  pursuant to Section 9.1
hereof,  no  Independent  Counsel  shall have been selected and not objected to,
either the  Corporation  or Indemnitee may petition the Court of Chancery of the
State of Delaware, or other court of competent  jurisdiction,  for resolution of
any objection which shall have been made by the Corporation or Indemnitee to the
other's  selection  of  Independent   Counsel  and/or  for  the  appointment  as
Independent  Counsel of a person  selected by such court or by such other person
as such court shall designate,  and the person with respect to whom an objection
is so resolved or the person so appointed shall act as Independent Counsel under
Section 9.2 hereof.  The  Corporation  shall pay any and all reasonable fees and
expenses  of  Independent  Counsel  incurred  by  such  Independent  Counsel  in
connection  with its actions  pursuant to this  Agreement,  and the  Corporation
shall pay all  reasonable  fees and expenses  incident to the procedures of this
Section  9.3,  regardless  of the manner in which such  Independent  Counsel was
selected or appointed. Upon the due commencement date of any judicial proceeding
or  arbitration  pursuant to Section  11.1(iii) of this  Agreement,  Independent
Counsel shall be discharged and relieved of any further  responsibility  in such
capacity  (subject to the  applicable  standards  of  professional  conduct then
prevailing).

10.      Presumptions and Effects of Certain Proceedings.

         10.1  If  a  Change  of  Control  shall  have  occurred,  in  making  a
determination  with respect to entitlement  to  indemnification  hereunder,  the
person or  persons  or entity  making  such  determination  shall  presume  that
Indemnitee is entitled to indemnification under this Agreement if Indemnitee has
submitted a request for  indemnification  in accordance with Section 9.1 of this
Agreement,  and the Corporation  shall have the burden of proof to overcome that
presumption  in connection  with the making by any person,  persons or entity of
any determination contrary to that presumption.

         10.2  If the person,  persons or entity  empowered  or  selected  under
Section 9 of this  Agreement  to  determine  whether  Indemnitee  is entitled to
indemnification shall not have made a determination within 60 days after receipt
by the  Corporation  of the request  therefor,  the requisite  determination  of
entitlement to indemnification  shall be deemed to have been made and Indemnitee
shall  be  entitled  to  such  indemnification,  absent  (i) a  misstatement  by
Indemnitee of a material  fact,  or an omission of a material fact  necessary to
make Indemnitee's  statement not materially  misleading,  in connection with the
request for indemnification,  or (ii) prohibition of such indemnification  under
applicable law provided,  however, that such 60-day period may be extended for a
reasonable time, not to exceed an additional 30 days, if the person,  persons or
entity making the determination  with respect to entitlement to  indemnification
in good faith require(s) such additional time for the obtaining or evaluating of
documentation  and/or information relating thereto and provided,  further,  that
the  foregoing  provisions  of this  Section  10.2  shall  not  apply (i) if the
determination  of  entitlement  to   indemnification   is  to  be  made  by  the
stockholders pursuant to Section 9.2 of this Agreement and if (A) within 15 days
after receipt by the Corporation of the request for such determination the Board
has  resolved  to  submit  such  determination  to the  stockholders  for  their
consideration  at an annual meeting thereof to be held within 75 days after such
receipt and such  determination  is made  thereat,  or (B) a special  meeting of
stockholders  is called  within 15 days after such  receipt  for the  purpose of
making such determination,  such meeting is held for such purpose within 60 days
after having been so called and such  determination is made thereat,  or (ii) if
the determination of entitlement to indemnification is to be made by Independent
Counsel pursuant to Section 9.2 of this Agreement.

         10.3  The  termination  of any  Proceeding  or of any  claim,  issue or
matter therein, by judgment,  order, settlement or conviction, or upon a plea of
nolo  contendere  or its  equivalent,  shall not (except as otherwise  expressly
provided in this Agreement) of itself  adversely  affect the right of Indemnitee
to  indemnification  or create a presumption that Indemnitee did not act in good
faith and in a manner  which he  reasonably  believed to be in or not opposed to
the  best  interests  of the  Corporation  or,  with  respect  to  any  criminal
Proceeding, that Indemnitee had reasonable cause to believe that his conduct was
unlawful.

11.      Remedies of Indemnitee.

         11.1  In the event that (i) a determination is made pursuant to Section
9 of this Agreement  that  Indemnitee is not entitled to  indemnification  under
this  Agreement,  (ii)  advancement  of Expenses is not timely made  pursuant to
Section 8 of this Agreement, (iii) the determination of indemnification is to be
made by Independent  Counsel  pursuant to Section 9.2 of this Agreement and such
determination shall not have been made and delivered in a written opinion within
90 days after  receipt by the  Corporation  of the request for  indemnification,
(iv)  payment  of  indemnification  is not made  pursuant  to  Section 7 of this
Agreement  within ten days after receipt by the Corporation of a written request
therefor,  or (v) payment of indemnification is not made within ten days after a
determination  has been made that Indemnitee is entitled to  indemnification  or
such  determination  is deemed to have been made  pursuant to Section 9 or 10 of
this  Agreement,   Indemnitee  shall  be  entitled  to  an  adjudication  in  an
appropriate  court of the State of Delaware,  or in any other court of competent
jurisdiction,  of his  entitlement  to such  indemnification  or  advancement of
Expenses.  Alternatively,  the Indemnitee,  at his option,  may seek an award in
arbitration to be conducted by a single arbitrator  pursuant to the rules of the
American  Arbitration  Association.  Indemnitee  shall commence such  proceeding
seeking an adjudication or an award in arbitration within 180 days following the
date on which  Indemnitee  first  has the  right  to  commence  such  proceeding
pursuant to this Section 11.1.  The  Corporation  shall not oppose  Indemnitee's
right to seek any such adjudication or award in arbitration.

         11.2  In the event that a  determination  shall have been made pursuant
to  Section  9  of  this   Agreement   that   Indemnitee   is  not  entitled  to
indemnification,  any judicial  proceeding or arbitration  commenced pursuant to
this  Section  shall  be  conducted  in  all  respects  as a de  novo  trial  or
arbitration  on the merits and  Indemnitee  shall not be prejudiced by reason of
that adverse determination.

         11.3  If a  determination  shall  have been made or deemed to have been
made pursuant to Section 9 or 10 of this Agreement  that  Indemnitee is entitled
to indemnification,  the Corporation shall be bound by such determination in any
judicial  proceeding or arbitration  commenced pursuant to this Section,  absent
(i) a  misstatement  by  Indemnitee  of a material  fact,  or an  omission  of a
material  fact   necessary  to  make   Indemnitee's   statement  not  materially
misleading,  in  connection  with  the  request  for  indemnification,  or  (ii)
prohibition of such indemnification under applicable law.

         11.4  The Corporation shall be precluded from asserting in any judicial
proceeding or arbitration commenced pursuant to this Section that the procedures
and  presumptions  of this Agreement are not valid,  binding and enforceable and
shall  stipulate  in any such  court or  before  any  such  arbitrator  that the
Corporation is bound by all the provisions of this Agreement.

         11.5  In the event that Indemnitee,  pursuant to this Section,  seeks a
judicial  adjudication  of, or an award in  arbitration  to enforce,  his rights
under, or to recover damages for breach of, this Agreement,  Indemnitee shall be
entitled  to  recover  from the  Corporation,  and shall be  indemnified  by the
Corporation  against,  any  and all  expenses  (of the  kinds  described  in the
definition of Expenses) actually and reasonably incurred by him in such judicial
adjudication or  arbitration,  but only if he prevails  therein.  If it shall be
determined in such  judicial  adjudication  or  arbitration  that  Indemnitee is
entitled  to receive  all of the  indemnification  or  advancement  of  expenses
sought,  the expenses  incurred by Indemnitee  in connection  with such judicial
adjudication or arbitration shall be appropriately prorated.

12.      Non-Exclusivity; Survival of Rights; Insurance; Subrogation.

         12.1  The  rights of  indemnification  and to  receive  advancement  of
Expenses as  provided by this  Agreement  shall not be deemed  exclusive  of any
other rights to which  Indemnitee may at any time be entitled  under  applicable
law,  the  certificate  of  incorporation  or  by-laws of the  Corporation,  any
agreement, a vote of stockholders or a resolution of directors, or otherwise. No
amendment,  alteration or repeal of this Agreement or any provision hereof shall
be effective as to any Indemnitee with respect to any action taken or omitted by
such Indemnitee in his Corporate  Status prior to such amendment,  alteration or
repeal.

         12.2  To the extent that the Corporation  maintains an insurance policy
or policies providing  liability insurance for directors,  officers,  employees,
agents  or  fiduciaries  of  the  Corporation  or  of  any  other   corporation,
partnership,  joint venture,  trust,  employee  benefit plan or other enterprise
which such person serves at the request of the Corporation,  Indemnitee shall be
covered by such policy or policies in accordance  with its or their terms to the
maximum  extent  of the  coverage  available  for any  such  director,  officer,
employee, agent or fiduciary under such policy or policies.

         12.3  In the event of any payment under this Agreement, the Corporation
shall be  subrogated  to the  extent  of such  payment  to all of the  rights of
recovery  of  Indemnitee,  who shall  execute all papers  required  and take all
action necessary to secure such rights, including execution of such documents as
are necessary to enable the Corporation to bring suit to enforce such rights.

         12.4  The Corporation  shall not be liable under this Agreement to make
any payment of amounts  otherwise  indemnifiable  hereunder if and to the extent
that Indemnitee has otherwise actually received such payment under any insurance
policy, contract, agreement or otherwise.

13.      Duration of Agreement.

         This  Agreement  shall  continue until and terminate upon the later of:
(a) ten years  after the date that  Indemnitee  shall have  ceased to serve as a
director  of the  Corporation,  or (b)  the  final  termination  of all  pending
Proceedings in respect of which Indemnitee is granted rights of  indemnification
or  advancement  of  Expenses  hereunder  and or  any  proceeding  commenced  by
Indemnitee  pursuant to Section 11 of this  Agreement.  This Agreement  shall be
binding upon the  Corporation  and its successors and assigns and shall inure to
the benefit of Indemnitee and his heirs, executors and administrators.

14.      Severability.

         If any provision or provisions  of this  Agreement  shall be held to be
invalid,  illegal or unenforceable for any reason whatsoever:  (a) the validity,
legality  and  enforceability  of the  remaining  provisions  of this  Agreement
(including,  without  limitation,  each portion of any Section of this Agreement
containing any such provision held to be invalid, illegal or unenforceable, that
is not  itself  invalid,  illegal  or  unenforceable)  shall  not in any  way be
affected  or  impaired  thereby;  and (b) to the fullest  extent  possible,  the
provisions of this Agreement (including, without limitation, each portion of any
Section of this  Agreement  containing  any such  provision  held to be invalid,
illegal or unenforceable,  that is not itself invalid, illegal or unenforceable)
shall  be  construed  so as to  give  effect  to the  intent  manifested  by the
provision held invalid, illegal or unenforceable.

15.      Exception to Right of Indemnification or Advancement of Expenses.

         Except as provided in Section 11.5, Indemnitee shall not be entitled to
indemnification  or advancement of Expenses under this Agreement with respect to
any  Proceeding,  or any  claim  therein,  brought  or made by him  against  the
Corporation.

16.      Identical Counterparts.

         This  Agreement  may be executed in one or more  counterparts,  each of
which  shall  for all  purposes  be deemed  to be an  original  but all of which
together shall constitute one and the same Agreement.

17.      Headings.

         The  headings of the  paragraphs  of this  Agreement  are  inserted for
convenience only and shall not be deemed to constitute part of this Agreement or
to affect the construction thereof.

18.      Modification and Waiver.

         No supplement,  modification  or amendment of this  Agreement  shall be
binding unless executed in writing by both of the parties  hereto.  No waiver of
any of the  provisions of this Agreement  shall be deemed or shall  constitute a
waiver of any other  provisions  hereof  (whether or not similar) nor shall such
waiver constitute a continuing waiver.

19.      Notice by Indemnitee.

         Indemnitee  agrees  promptly to notify the  Corporation in writing upon
being  served  with any  summons,  citation,  subpoena,  complaint,  indictment,
information  or other  document  relating any  Proceeding or matter which may be
subject to indemnification or advancement of Expenses covered hereunder.

20.      Notices.

         All notices, requests, demands and other communications hereunder shall
be in writing  and shall be deemed to have been duly given if (i)  delivered  by
hand and receipted  for by the party to whom such notice or other  communication
shall have been  directed,  or (ii) mailed by certified or registered  mail with
postage  prepaid,  on the  third  business  day after the date on which it is so
mailed:

         If to Indemnitee, to:

                  E. Drake Mosier
                  140 Presidio Avenue
                  San Francisco, CA 94115

         If to the Corporation, to:

                  Individual Investor Group, Inc.
                  125 Broad Street, 14th Floor
                  New York, New York 10004

or to such other address or such other person as  Indemnitee or the  Corporation
shall designate in writing in accordance with this Section,  except that notices
regarding changes in notices shall be effective only upon receipt.

21.      Governing Law.

         The  parties  agree  that this  Agreement  shall be  governed  by,  and
construed and enforced in accordance with, the laws of the State of Delaware.

22.      Miscellaneous.

         Use of the  masculine  pronoun  shall be deemed to include usage of the
feminine pronoun where appropriate.

         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement on
the day and year first above written.

                                                 INDIVIDUAL INVESTOR GROUP, INC.



                                                 By:____________________________
                                                    Jonathan L. Steinberg
                                                    Chief Executive Officer

                                                    INDEMNITEE



                                                    ____________________________
                                                    E. Drake Mosier

                                                                      EXHIBIT 99

 CERTAIN RISK FACTORS

                               Dated May 19, 2000

You should  carefully  consider these risks,  as well as those  described in our
most  recent  Form  10-K,  Form  10-Q and Form 8-K  filings,  before  making  an
investment  decision.  The risks described below are not the only risks we face.
Additional  risks  may  also  impair  our  business  operations.  If  any of the
following  risks  occur,  our  business,  results  of  operations  or  financial
condition could be materially  adversely affected.  If that happens, the trading
price of our common  stock could  decline,  and you may lose all or part of your
investment.  In the risk factors below, the word "web," refers to the portion of
the Internet commonly referred to as the "world wide web."

We have a history of losses and we  anticipate  that our losses will continue in
the  future.  As of March  31,  2000,  we had an  accumulated  deficit  of $28.0
million. Since inception, the only calendar year during which we were profitable
was 1995. We expect to continue to incur net losses in the remainder of 2000 and
in  subsequent  fiscal  periods.  We expect  to  continue  to incur  significant
operating  losses.  Even if we do  achieve  profitability,  we may be  unable to
sustain or increase profitability on a quarterly or annual basis in the future.

We will need to raise  additional  capital in the  future.  We believe  that our
working  capital,  will  be  sufficient  to  fund  our  operations  and  capital
requirements  at least through the middle of the third quarter of 2000.  Because
we expect continuing net losses, we will need to raise additional capital in the
future.  The  availability and the cost of financing will depend on many factors
existing at the time we seek funding.  These factors may include our sources and
amounts of revenues, our business development and prospects and the state of the
financial markets generally. It is possible that additional financing may not be
available to us, or, if  available,  the terms upon which it may be obtained may
be  unfavorable  to us and  may  result  in  dilution  of an  investor's  equity
investment in us. Our failure to obtain additional financing on favorable terms,
or at all,  would have a  substantial  adverse  effect on our future  ability to
conduct operations.

Our  online  services  business  has a limited  operating  history.  Because  we
commenced  our online  services  operations  in May 1997, we have only a limited
operating  history upon which you can  evaluate  this  business  segment and its
prospects. An investor in our common stock must consider the risks, expenses and
difficulties  frequently  encountered by an early stage business in this new and
rapidly evolving market of web-based financial news and information companies.

We may not be able to grow our  online  business.  We  intend to  introduce  new
and/or  enhanced  products,  content and services to retain the current users of
our online services and to attract new users.  During 2000, we plan to introduce
three  or  four  new  destinations  to  drive  traffic,   including  Ticker.com,
SHORTInterest.com,  BioStock.com,  and possibly  InvestorUniversity.com,  but we
could fail to introduce  such  products in 2000 or at all. If we introduce a new
or enhanced product,  content, or service that is not favorably received or fail
to introduce certain new or enhanced products, content, or services, our current
users may choose a competitive  service over our service.  Our business could be
materially  adversely  affected if we experience  difficulties  and/or delays in
introducing new products,  content or services or if these new products, content
or services are not favorably received by our users.

Increased  traffic to our web sites may strain our systems and impair our online
services  business.  On  occasion,  we have  experienced  significant  spikes in
traffic  on our web  sites.  In  addition,  the  number  of users of our  online
services  has  increased  over time and we are seeking to increase our user base
further.  Accordingly,  our web sites must accommodate a high volume of traffic,
often at  unexpected  times.  Our web  sites  have in the  past,  and may in the
future,  experience  slower  response  times than usual or other  problems for a
variety of reasons.  These occurrences could cause our users to perceive our web
sites as not  functioning  properly  and,  therefore,  cause  them to use  other
methods to obtain the financial  information  they desire.  In such a case,  our
business,  results of operations,  and financial  condition  could be materially
adversely affected.

We face  intense  competition  in both our print  publications  business and our
online services business. An increasing number of financial news and information
sources  compete for  consumers'  and  advertisers'  attention and spending.  We
expect this competition to continue and to increase. These competitors include:

o    online  services or web sites focused on business,  finance and  investing,
     such as CBS  MarketWatch.com;  The Wall Street Journal Interactive Edition;
     CNBC.com; CNNfn.com;  TheStreet.com;  Briefing.com; The Motley Fool; Yahoo!
     Finance; Silicon Investor; Microsoft Investor;  SmartMoney.com;  Money.com;
     and Multex.com;

o    publishers and  distributors of traditional  print media,  such as The Wall
     Street Journal; Barron's; Investors Business Daily; Business Week; Fortune;
     Forbes; Money; Kiplinger's;  Smart Money; Worth; Registered Representative;
     Institutional Investor; Research and On Wall Street;

o    publishers and  distributors  of radio and television  programs  focused on
     business, finance and investing, such as Bloomberg Business Radio and CNBC;

o    web "portal" companies,  such as Yahoo!;  Excite; Lycos; Snap!; Go Network;
     and America Online; and

o    online brokerage firms, many of which provide financial and investment news
     and information, such as Charles Schwab and E*TRADE.

Our  ability to compete  depends on many  factors,  including  the  originality,
timeliness, comprehensiveness and trustworthiness of our content and that of our
competitors,  the  ease  of  use  of  services  developed  either  by us or  our
competitors and the effectiveness of our sales and marketing efforts and that of
our competitors.

Many  of  our  competitors  have  longer  operating   histories,   greater  name
recognition,   larger  customer  bases  and  significantly   greater  financial,
technical  and  marketing  resources  than we do.  This may allow them to devote
greater resources than we can to the development and promotion of their services
and products,  as well as adapting to rapid technological changes with regard to
the Internet.  In particular,  future  changes may evolve (for example,  a rapid
move to  broadband  or wireless  technologies)  which we may not be able to cope
with in a timely  manner.  These  competitors  may also engage in more extensive
research and development, undertake far-reaching marketing campaigns, adopt more
aggressive   pricing  policies  to  attract   Internet  users,   print  readers,
advertisers and make more attractive offers to existing and potential employees,
outside  contributors,  strategic partners and advertisers.  Our competitors may
develop  content  that is equal or  superior  to our  content  or that  achieves
greater  market  acceptance  than  our  content.  It is also  possible  that new
competitors may emerge and rapidly acquire  significant market share. We may not
be able to compete successfully for advertisers,  Internet users, print readers,
staff, outside contributors or strategic partners.  Increased  competition could
result in price reductions, reduced margins or loss of ours market share. Any of
these could materially adversely affect our business.

Our  efforts to build  positive  brand  recognition  may not be  successful.  We
believe  that  maintaining  and growing  awareness  about our brands  (including
Individual Investor,  individualinvestor.com,  Ticker,  Magic25(TM) and the INDI
SmallCap  500(TM)) is an important  aspect of our efforts to continue to attract
print  subscribers,  magazine  readers and Internet  users.  The  importance  of
positive  brand  recognition  will increase in the future because of the growing
number of  providers  of financial  information.  We cannot  assure you that our
efforts to build positive brand recognition will be successful.

In order to build  positive  brand  recognition,  it is very  important  that we
maintain our reputation as a trustworthy  source of investment ideas,  research,
analysis and news. The occurrence of certain events,  including our misreporting
a news story or the non-disclosure of a financial interest by one or more of our
employees  in a security  that we write  about,  could harm our  reputation  for
trustworthiness.  These events could  result in a  significant  reduction in the
number of our Internet users and print readers, which could materially adversely
affect our business, results of operations and financial condition.

For us to enhance our web brand awareness, it is important for us to continue to
establish and maintain content distribution relationships with highly trafficked
web  sites  operated  by other  companies.  There  is  intense  competition  for
relationships with these sites.  Although we have not paid any material sum with
respect to our relationships to date, it is possible that, in the future, we may
be required to pay fees in order to  establish  or maintain  relationships  with
these  sites.  Additionally,  many of these sites  compete with our web sites as
providers of financial  information,  and these sites may become less willing to
establish or maintain  strategic  relationships with us in the future. We may be
unable to enter into relationships  with these sites on commercially  reasonable
terms or at all.

We depend on certain  advertisers  to generate  revenue.  In 1998 and 1999,  the
majority  of our print  publications  advertising  revenue  came from  financial
services  companies,  followed by consumer  advertisers and others.  We were not
dependent upon any particular  advertiser for our print  publications  revenues.
During the first  quarter  of 2000,  approximately  64% of the  online  services
advertising revenue came from a combination of  VentureHighway.com (a company in
which we have acquired a 15.5% equity interest through an equity-for-advertising
barter  transaction) and two brokerage firms offering online trading.  We expect
that the  majority of  advertising  revenues  derived  from our online  services
operations  will come from  online  brokerage  firms and  companies  in which we
obtain  equity  stakes in  exchange  for  advertising.  In the event that online
brokerage  firms choose to scale back on their  advertising  (on the Internet in
general or on our web sites in  particular)  or we do not enter into  additional
equity-for-advertising  transactions,  our  online  services  business  could be
materially adversely affected.

We need to manage our growth. Our online services,  which commenced in May 1997,
have experienced rapid growth and our print  publications  business recently has
grown at rates above the industry  norm.  This growth has placed a strain on our
managerial,  operational  and  financial  resources.  We expect  this  strain to
increase with  anticipated  future growth in both print  publications and online
services.  To manage our growth,  we must  continue to implement and improve our
managerial controls and procedures and our operational and financial systems. In
addition,  our future  success  will depend on our ability to expand,  train and
manage  our  workforce,  in  particular  our  editorial,  advertising  sales and
business  development  staff.  We cannot  assure you that we have made  adequate
allowances  for the costs and risks  associated  with this  expansion,  that our
systems,  procedures or controls will be adequate to support our operations,  or
that our management will be able to successfully  offer and expand our services.
If we are unable to manage  our growth  effectively,  our  business,  results of
operations and financial condition could be materially adversely affected.

We face a risk of system failure for our online services  business.  Our ability
to  provide  timely  information  and  continuous  news  updates  depends on the
efficient  and  uninterrupted  operation  of  our  computer  and  communications
hardware  and software  systems.  Similarly,  our ability to track,  measure and
report  the  delivery  of  advertisements  on our sites  depends  largely on the
efficient  and  uninterrupted  operation of a third-party  system  maintained by
DoubleClick.   These  systems  and   operations  are  vulnerable  to  damage  or
interruption from human error,  natural disasters,  telecommunication  failures,
break-ins, sabotage, computer viruses, intentional acts of vandalism and similar
events.  We do not have a formal  disaster  recovery  plan for the event of such
damage or  interruption.  Any system failure that causes an  interruption in our
service or a decrease in responsiveness of our web sites could result in reduced
traffic,  reduced  revenue and harm to our  reputation,  brand and our relations
with our advertisers.  Our insurance  policies may not adequately  compensate us
for any  losses  that we may incur  because  of any  failures  in our  system or
interruptions  in our delivery of content.  Our business,  results of operations
and financial  condition  could be materially  adversely  affected by any event,
damage or failure that interrupts or delays our operations.

We depend on the continued growth in use and efficient operation of the web. Our
business will be materially adversely affected if web usage does not continue to
grow or grows slowly.  Web usage may be inhibited for a number of reasons,  such
as:

o        inadequate network infrastructure;

o        security concerns;

o        inconsistent quality of service; and

o        unavailability of cost-effective, high-speed access to the Internet.

The users of our online services depend on Internet  service  providers,  online
service providers and other web site operators for access to our web sites. Many
of these services have experienced  significant  service outages in the past and
could experience  service outages,  delays and other  difficulties due to system
failures  unrelated to our systems.  These  occurrences could cause our Internet
users to  perceive  the web in  general  or our web  sites in  particular  as an
unreliable medium and, therefore,  cause them to use other media to obtain their
financial news and information.  We also depend on certain information providers
to deliver  information  and data feeds to us on a timely  basis.  Our web sites
could  experience  disruptions or interruptions in service due to the failure or
delay in the  transmission  or receipt of this  information,  which could have a
material  adverse  effect on our business,  results of operations  and financial
condition.

We may not be able to enter  into any  further  barter  (equity-for-advertising)
relationships.  We anticipate  entering into  additional  equity-for-advertising
relationships,  such as the  transactions  we  entered  into  with Wit  Capital,
VentureHighway.com,   and   ReverseAuction.com,   as  we   believe   that  these
transactions  can result in significant  gains.  However,  we may not be able to
enter into any additional  transactions  of this type, and even if we do, we may
not realize any gains,  and may in fact incur losses,  in connection  with these
investments.

We may not  realize  the  value of our  investments  in  VentureHighway.com  and
ReverseAuction.com.  We currently  record on our balance  sheet  investments  in
VentureHighway.com,  at the  historical  value  of  approximately  $2.6  million
(1,654,344 shares at approximately $1.59 per share), and  ReverseAuction.com  at
the historical value of approximately $1.5 million. There currently is no public
market for either VentureHighway.com or ReverseAuction.com securities, and there
is no assurance  that we will realize any value with respect to our  investments
in VentureHighway.com or ReverseAuction.com.

Our quarterly  financial  results are subject to significant  fluctuations.  Our
quarterly operating results may fluctuate significantly as a result of a variety
of factors, many of which are outside our control. For example,  revenues in our
print publications  business tend to reflect seasonal patterns.  We believe that
quarter-to-quarter  comparisons  of  our  operating  results  may  not be a good
indication of our future  performance,  nor would our operating  results for any
particular quarter be indicative of future operating results.  In some quarters,
our operating  results may be below the  expectations  of public market analysts
and investors.  If that happens, the price of our common stock may fall, perhaps
dramatically.

Because our editorial content is focused on the financial  markets,  a prolonged
"bear  market" may cause our  businesses  to suffer.  Our  editorial  content is
highly  focused on the  financial  markets.  If the  markets  suffer a prolonged
downturn or "bear  market,"  it is possible  that our  businesses  might  suffer
materially for two reasons.  First, during a bear market, people may become less
interested  in buying and selling  securities,  and thus less  interested in our
research  and  analysis of  securities.  If this  occurs,  fewer people might be
interested  in  subscribing  to our print  publications  and  using  our  online
services. Second,  advertisers,  particularly the financial services advertisers
that are our most  important  source of  advertising  revenue,  might  decide to
reduce their advertising budgets.  Either of these developments could materially
adversely affect our business.

Because our  editorial  content is focused on research  and analysis of specific
stocks,  our  businesses  could  suffer if our  recommendations  are  poor.  Our
editorial  content is focused on research  and analysis of specific  stocks.  We
frequently state that a particular  company's stock is undervalued or overvalued
at the current prices.  If our opinions prove to be wrong,  our customers may be
less interested in subscribing to our print publications and in using our online
services and our business could suffer materially.

We may not be able to  attract  and  retain  qualified  employees  for our print
publications  business.  Many  of  our  competitors  in the  print  publications
business are larger than us and have a number of print titles.  We only have two
magazines and one  newsletter.  There is a general  perception in the employment
market that larger  publishers are more  prestigious or offer more varied career
opportunities.  We may be perceived by people as a less attractive employer than
a larger publisher.  If we are unable to attract and retain qualified  employees
for our print publications business, that business could suffer materially.

We may not be able to attract  and  retain  qualified  employees  for our online
service  business.  There is a general  perception in the employment  market for
personnel interested in online-related jobs that pure Internet companies offer a
more attractive work  environment for a youthful  workforce.  In addition,  many
employees in the Internet industry seek and often receive  significant  portions
of their  compensation  through  stock  options.  The stock  prices of many pure
Internet companies have increased dramatically during the past year or so. Since
we are also in the print publication business,  people may perceive us as a less
attractive  employer than a pure Internet  company.  If we are unable to attract
and retain qualified  employees for our online services business,  that business
could suffer materially.

We depend on our outside contributors. To some extent we depend upon the efforts
of our outside  contributors  to produce  original,  timely,  comprehensive  and
trustworthy  content.  Our  outside  contributors  are not  bound by  employment
agreements.  Competition for financial journalists is intense, and we may not be
able to retain  existing or attract  additional  qualified  contributors  in the
future.  If we lose the  services of our outside  contributors  or are unable to
attract additional  outside  contributors with appropriate  qualifications,  our
business,  results of  operations  and financial  condition  could be materially
adversely affected.

We depend on key  management  personnel.  Our future  success  depends  upon the
continued  service of key management  personnel.  The loss of one or more of our
key  management  personnel  could  materially  adversely  affect  its  business.
Moreover,  the costs that may arise in connection with executive  departures and
replacements can be significant, as they were during 1998 and 1999.

We rely on several third party sole providers to conduct many of our operations.
Our  strategy  is to enter into  relationships  with  various  third  party sole
providers in order to obtain their  technological  expertise and capabilities as
well as to achieve  economies of scale.  If the  business of these  providers is
disrupted for any reason, our operating results could suffer materially. Some of
these providers are listed as follows:

1.   We depend on Quebecor to publish our print publications.  We depend upon an
     independent party, Quebecor, to print our monthly magazines.  If Quebecor's
     business  is  disrupted  for any  reason,  such as  fire or  other  natural
     disaster,  labor strife, supply shortages,  or machinery problems, we might
     not be able to distribute our  publications in a timely manner and may lose
     subscribers and newsstand sales.

2.   We depend on independent parties to distribute Individual Investor magazine
     to newsstands.  We depend upon independent parties (the largest of which is
     International  Circulation   Distributors,   a  subsidiary  of  The  Hearst
     Corporation) to distribute  Individual Investor magazine to newsstands.  If
     the business of our distributors is disrupted for any reason, such as labor
     strife or natural  disaster,  we may not be able to  distribute  Individual
     Investor  magazine to newsstands in a timely manner and may lose  newsstand
     sales.

3.   We depend on an independent party to manage our subscriber files. We depend
     upon an  independent  party to manage  our  subscriber  files.  This  party
     receives subscription orders and payments for our print publications, sends
     renewal and  invoice  notices to  subscribers  and  generates  subscribers'
     labels and  circulation  reports  for us. If the  business of this party is
     disrupted,  we may become unable to process subscription  requests, or send
     out renewal notices or invoices, or deliver our print publications. If this
     were to happen, our business could suffer materially.

4.   We depend on independent  parties to obtain the majority of the subscribers
     to Individual  Investor  magazine.  We depend upon  independent  parties to
     obtain the majority of the  subscribers  to Individual  Investor  magazine.
     These agencies  include NewSub  services,  American  Family  Publishers and
     Publishers  Clearing  House.  These agencies obtain  subscribers  primarily
     through use of  subscription  offers in credit card  statements  and direct
     mail  campaigns.  If the positive  response to the  promotion of Individual
     Investor  magazine  by these  agencies is not great  enough,  they may stop
     promoting our  magazine.  This could cause our  subscriber  base to shrink,
     which would lower our subscription  revenue and reduce our advertising rate
     base,  which  would  lead  to  lower   advertising   revenue.   Also,  many
     publications compete for services of subscription agencies, and one or more
     of these  subscription  agencies  may  choose  not to  continue  to  market
     Individual Investor in order to better serve one of our competitors. Any of
     those developments could cause our operating results to suffer materially.

5.   We depend on WinStar  Interactive  Media Sales,  Inc. to sell  advertising,
     sponsorships and e-commerce  partnerships on our web sites. We depend on an
     independent party,  WinStar  Interactive Media Sales,  Inc.("WinStar"),  to
     sell  advertising,  sponsorships  and  e-commerce  partnerships  on our web
     sites. If WinStar's  business is disrupted for any reason,  such as fire or
     other natural disaster,  or labor strife,  the revenues  generated from our
     web sites could be materially adversely affected.

Control of the Company by Principal Stockholders.  At the present time, Jonathan
Steinberg, Wise Partners, L.P. (a partnership controlled by Jonathan Steinberg),
Saul  Steinberg  (who is Jonathan  Steinberg's  father) and  Reliance  Financial
Services  Corporation  (a  substantial  portion of the common  stock of Reliance
Financial  Services  Corporation's  parent,  Reliance Group  Holdings,  Inc., is
beneficially  owned by Saul  Steinberg,  members of his  family  and  affiliated
trusts),  beneficially  own  approximately  42.1% of the  outstanding  shares of
common stock of the  Company.  As a result of their  ownership of common  stock,
they will be able to significantly  influence all matters requiring  approval by
the Company's stockholders,  including the election of its directors. Because it
would be very  difficult for another  company to acquire us without the approval
of the Steinbergs,  other companies might not view us as an attractive  takeover
candidate.  Our  stockholders,  therefore,  may have less of a chance to benefit
from any possible takeover of the Company, than they would if the Steinbergs did
not have as much influence.

We rely on our intellectual  property. To protect our rights to our intellectual
property,  we rely on a combination of trademark and copyright law, trade secret
protection,  confidentiality  agreements and other contractual arrangements with
our  employees,   affiliates,   clients,  strategic  partners  and  others.  The
protective  steps we have taken may be inadequate to deter  misappropriation  of
our proprietary information. We may be unable to detect the unauthorized use of,
or take appropriate steps to enforce, our intellectual  property rights. We have
registered  certain of our trademarks in the United States and have pending U.S.
applications  for other  trademarks.  Effective  trademark,  copyright and trade
secret  protection  may not be available  in every  country in which we offer or
intend to offer our services.

We are somewhat  dependent upon the use of certain  trademarks in our operation,
including  the  marks  Individual  Investor,   individualinvestor.com,   Ticker,
Magic25(TM) and the INDI SmallCap  500(TM).  We have a perpetual license for use
of the  trademark  Individual  Investor.  To perfect our  interests in the mark,
however,  we filed suit in 1997  against the  licensor and a third party whom we
believed was infringing  the mark. The litigation was resolved  favorably to us,
with an  agreement  by the third  party not to  further  infringe  the mark.  We
commenced  negotiations  with the licensor to obtain assignment of the mark, The
Individual  Investor,  but  did  not  reach  an  agreement.   Although  we  will
continuously monitor and may seek enforcement against any perceived infringement
of the mark, we cannot assure you that our efforts will be successful.

Additionally,  we are  somewhat  dependent  upon  the  ability  to  protect  our
proprietary content through the laws of copyright,  unfair competition and other
law.  We cannot  assure  you,  however,  that the laws  will give us  meaningful
protection.

Claims of our infringement of the  intellectual  property rights of others could
be costly and  disruptive to our business  operations.  Other parties may assert
claims  against  us that we have  infringed  a  copyright,  trademark  or  other
proprietary  right belonging to them.  Defending against any such claim could be
costly  and  divert  the  attention  of  management  from the  operation  of our
business. In addition, the inability to obtain or maintain the use of copyrights
or trademarks could adversely affect our business operations, as could the award
of damages against us. Our insurance may not adequately  protect us against such
claims

We may be liable for information  published in our print  publications or on our
online services. We may be subject to claims for defamation, libel, copyright or
trademark infringement,  invasion of privacy or based on other theories relating
to the  information we publish in our print  publications  or through our online
services.  We could  also be subject to claims  based upon the  content  that is
accessible  from our web  sites  through  links to other  web  sites.  Defending
against any such claim could be costly and divert the  attention  of  management
from the  operation of our business,  and the award of damages  against us could
adversely  affect our financial  condition.  Our  insurance  may not  adequately
protect us against such claims.

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