INDIVIDUAL INVESTOR GROUP INC
NT 10-K, 2000-03-30
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                                                 -----------------------------
                                                 Commission File No.:  1-10932
                                                 -----------------------------

                                  UNITED STATES

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   FORM 12b-25

                           NOTIFICATION OF LATE FILING

(Check One):  |X| Form 10-K      |_| Form 11-K        |_| Form 20-F
              | | Form 10-Q      |_| Form N-SAR


For Period Ended:  December 31, 1999 [ ] Transition Report on Form 10-K
[ ] Transition  Report on Form 20-F
[ ] Transition Report on Form 11-K
[ ] Transition Report on Form 10-Q
[ ] Transition Report on Form N-SAR
For the Transition Period Ended: ____________________________________________

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Read Instruction (on back page) Before Preparing Form. Please Print or Type.
Nothing in this form shall be construed to imply that the Commission has
verified any information contained herein.
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If the notification  relates to a portion of the filing checked above,  identify
the Item(s) to which the notification relates:

PART I - REGISTRANT INFORMATION

     Individual Investor Group, Inc.
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Full Name of Registrant

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Former Name if Applicable

     125 Broad Street, 14th Floor

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Address of Principal Executive Office (Street and Number)

     New York, New York 10004
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City, State and Zip Code

                       PART II - RULES 12b-25 (b) AND (c)

If the subject report could not be filed without  unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

|X|       (a) The reasons  described  in  reasonable  detail in Part III of this
          form could not be eliminated without unreasonable effort or expense;

|X|       (b) The subject annual report,  semi-annual report,  transition report
          on Form 10-K, Form 20-F, 11-K, Form N-SAR, or portion thereof, will be
          filed on or before the fifteenth calendar day following the prescribed
          due date; or the subject quarterly report or transition report on Form
          10-Q, or portion thereof will be filed on or before the fifth calendar
          day following the prescribed due date; and

|_|      (c) The  accountant's  statement  or  other  exhibit  required  by Rule
         12b-25(c) has been attached if applicable.

                              PART III - NARRATIVE

State below in reasonable detail the reasons why the Form 10-K, 11-K, 10-Q,
N-SAR, or the transition report or portion thereof, could not be filed within
the prescribed time period. (Attach Extra Sheets if Needed)

The  Registrant is currently  finalizing  the terms of a  transaction  that will
affect  disclosures in the Form 10-K. Because of the necessary due diligence and
negotiation of the specific terms of the transaction documents,  the transaction
could not be completed and appropriate disclosures made in time to file the Form
10-K by March 30, 2000.

                           PART IV - OTHER INFORMATION

(1)      Name and telephone number of person to contact in regard to this
         notification

           David H. Allen                   (212)           742-2277
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              (Name)                     (Area Code)     (Telephone Number)

(2)      Have all other periodic  reports  required under Section 13 or 15(d) of
         the  Securities  Exchange  Act of 1934 or Section 30 of the  Investment
         Company  Act of 1940  during  the  preceding  12  months  (or for  such
         shorter)  period that the registrant was required to file such reports)
         Been filed? If answer is no, identify report(s) |X| Yes |_| No

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(3)      Is it anticipated that any significant change in results of operations
         from the corresponding period for the last fiscal year will be
         reflected by the earnings statements to be included in the subject
         report or portion thereof?                          |X| Yes   | | No

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         If  so,  attach  an  explanation  of  the  anticipated   change,   both
         narratively and quantitatively,  and, if appropriate, state the reasons
         why a reasonable estimate of the results cannot be made.

Total revenues from  continuing  operations for the year ended December 31, 1999
increased 14%, to $17,505,409, as compared to $15,348,179 in 1998. The Company's
operating loss from  continuing  operations for the year ended December 31, 1999
increased 6%, to  $8,502,353,  as compared to $8,034,713 in 1998.  The Company's
net loss  from  continuing  operations  for the year  ended  December  31,  1999
decreased 46%, to $4,192,703, as compared to $7,810,500 in 1998. The decrease is
due primarily to realized gains on the sales of investments.

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                         Individual Investor Group, Inc.

                  (Name of Registrant as Specified in Charter)

has caused this notification to be signed on its behalf by the undersigned
hereunto duly authorized.

Date      March 30, 2000            By: /s/     David H. Allen
      ------------------------               -----------------------------
                                    David H. Allen
                                    Vice President, Chief Financial Officer






INSTRUCTION: The form may be signed by an executive officer of the registrant or
by any other duly  authorized  representative.  The name and title of the person
signing  the form  shall  be typed or  printed  beneath  the  signature.  If the
statement is signed on behalf of the registrant by an authorized  representative
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.

                                    ATTENTION

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   Intentional misstatements or omissions of fact constitute Federal Criminal
                        Violations (See 18 U.S.C. 1001).
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                              GENERAL INSTRUCTIONS

1.   This form is  required by Rule  12b-25 (17 CFR  240.12b-25)  of the General
     Rules and Regulations under the Securities Exchange Act of 1934.

2.   One signed  original and four conformed  copies of this form and amendments
     thereto  must be  completed  and filed  with the  Securities  and  Exchange
     Commission,  Washington,  D.C.  20549,  in accordance  with Rule 0-3 of the
     General Rules and Regulations  under the Act. The information  contained in
     or filed  with  the form  will be made a matter  of  public  record  in the
     Commission files.

3.   A manually  signed copy of the form and  amendments  thereto shall be filed
     with each national  securities exchange on which any class of securities of
     the registrant is registered.

4.   Amendments to the notifications  must also be filed on form 12b-25 but need
     not restate information that has been correctly  furnished.  The form shall
     be clearly identified as an amended notification.



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