FRANKLIN BEN RETAIL STORES INC /DE/
SC 13D/A, 1996-10-23
MISC DURABLE GOODS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                  SCHEDULE 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. 2)*


                        BEN FRANKLIN RETAIL STORES, INC.
                                (Name of Issuer)

                          Common Stock, par value $.01
                         (Title of Class of Securities)

                                    081499105
                                 (CUSIP Number)

                              Benjamin Raphan, Esq.
                              Tenzer Greenblatt LLP
          405 Lexington Avenue, New York, New York 10174 (212) 573-4300
 (Name, Address and Telephone Number of Person Authorized to Receive Notice
  and Communications)

                               September 23, 1996
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously  filed a statement on Schedule 13G to report
the  acquisition  which is the subject of this  Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box |X|.

Check the following box if a fee is being paid with the statement|_|.  (A fee is
not required only if the reporting person:  (1) has a previous statement on file
reporting  beneficial  ownership  of more  than  five  percent  of the  class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial  ownership of five percent or less of such class.)
(See Rule 13d-7).

Note: Six copies of this statement, including all exhibits, should be filed with
the  Commission.  See Rule  13d-1(a) for other  parties to whom copies are to be
sent.

* The remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for  any  subsequent   amendment   containing   information  which  would  alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).



                                Page 1 of 6 Pages


<PAGE>




                                  SCHUDULE 13D


CUSIP NO. 081499105                                            Page 2 of 6 Pages

- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON


     Wechsler & Co., Inc.

- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [  ]
                                                             (b)  [  ]


- --------------------------------------------------------------------------------
   3   SEC USE ONLY




- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS*


     WC

- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
       ITEMS 2(d) OR 2(e)                                         [  ]


- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION


     NEW YORK

- --------------------------------------------------------------------------------
   NUMBER OF      7      SOLE VOTING POWER
     SHARES              1,059,659 (includes 872,000 shares issuable upon 
                         conversion of convertible notes)
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8      SHARED VOTING POWER
      EACH               Not Applicable
   REPORTING      --------------------------------------------------------------
     PERSON       9      SOLE DISPOSITIVE POWER
      WITH               1,059,659 (includes 872,000 shares issuable upon 
                         conversion of convertible notes)
                  --------------------------------------------------------------
                  10     SHARED DISPOSITIVE POWER
                         Not Applicable

- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

        1,059,659 (includes 872,000 shares issuable upon 
        conversion of convertible notes)

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                                      [  ]

- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

       16.7%

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*

       BD


- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEM 1-7 (INCLUDING EXHIBITS)
OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION 

                               Page 2 of 6 Pages

<PAGE>




                                  SCHUDULE 13D


CUSIP NO. 081499105                                            Page 3 of 6 Pages

- --------------------------------------------------------------------------------
   1   NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON


     Norman J. Wechsler

- --------------------------------------------------------------------------------
   2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                             (a)  [  ]
                                                             (b)  [  ]


- --------------------------------------------------------------------------------
   3   SEC USE ONLY




- --------------------------------------------------------------------------------
   4   SOURCE OF FUNDS*



     WC

- --------------------------------------------------------------------------------
   5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO 
       ITEMS 2(d) OR 2(e)                                         [  ]


- --------------------------------------------------------------------------------
   6   CITIZENSHIP OR PLACE OF ORGANIZATION


     UNITED STATES

- --------------------------------------------------------------------------------
   NUMBER OF      7    SOLE VOTING POWER
     SHARES            1,059,659 (includes 872,000 shares issuable upon 
                       conversion of convertible notes)
  BENEFICIALLY    --------------------------------------------------------------
    OWNED BY      8    SHARED VOTING POWER
      EACH             Not Applicable
   REPORTING      --------------------------------------------------------------
     PERSON       9    SOLE DISPOSITIVE POWER
      WITH             1,059,659 (includes 872,000 shares issuable upon 
                       conversion of convertible notes)
                  --------------------------------------------------------------
                  10   SHARED DISPOSITIVE POWER
                       Not Applicable

- --------------------------------------------------------------------------------
  11   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

        1,059,659 (includes 872,000 shares issuable upon 
        conversion of convertible notes)

- --------------------------------------------------------------------------------
  12   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

                                                                      [  ]

- --------------------------------------------------------------------------------
  13   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

       16.7%

- --------------------------------------------------------------------------------
  14   TYPE OF REPORTING PERSON*

       IN


- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEM 1-7 (INCLUDING EXHIBITS)
OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION 

                               Page 3 of 6 Pages

<PAGE>


     This Amendment No. 2 amends and  supplements the Schedule 13D, dated August
16, 1996, as amended and  supplemented by Amendment No. 1 dated August 23, 1996,
(the  "Schedule  13D"),  of (i)  Wechsler & Co.,  Inc.,  a New York  corporation
("WCI"), a broker-dealer  registered under Section 15 of the Securities Exchange
Act of 1934,  as amended,  and (ii) Norman J.  Wechsler,  Chairman of the Board,
President and the principal  shareholder of WCI and  Chairperson of the Official
Committee of Subordinated  Debenture Holders of Ben Franklin Retail Stores, Inc.
(the  "Issuer")  (WCI and Norman J.  Wechsler,  the  "Reporting  Persons")  with
respect to Common  Stock,  par value $.01 per share (the "Common  Stock") of the
Issuer.  Except as modified hereby,  there has been no change in the information
previously reported in the Schedule 13D.

Item 3. Source and Amount of Funds or Other Consideration.
        --------------------------------------------------
     The $100,000 principal amount of 7 1/2% Convertible  Subordinated Notes due
June 1, 2003 (the "Notes")  described in Item 5(c) were purchased by WCI in open
market transactions using working capital in the amount of $9,062.50.

Item 5. Interest in Securities of the Issuer.
        -------------------------------------

Wechsler & Co., Inc.
- --------------------
WCI owns 1,059,659  shares of Common Stock,  comprising  16.7% of the issued and
outstanding  shares of the Common Stock,  including (i) 187,659 shares; and (ii)
872,000 shares issuable upon conversion of $6,758,000 aggregate principal amount
of Notes of the Issuer.

WCI has the sole power to vote and  dispose  of the  shares of Common  Stock and
Notes owned directly by it.

Norman J. Wechsler
- ------------------

Norman  J.  Wechsler   beneficially  owns  1,059,659  shares  of  Common  Stock,
comprising  16.7% of the issued  and  outstanding  shares of the  Common  Stock,
including (i) 187,659 shares owned by WCI; and (ii) 872,000 shares issuable upon
conversion of $6,758,000 aggregate principal amount of Notes of the Issuer owned
by WCI. Mr. Wechsler, in his capacity as the principal shareholder,  Chairman of
the Board  and  President  of WCI,  has the sole  power to  direct  the vote and
disposition of the shares of Common Stock and Notes owned directly by WCI.



                                Page 4 of 6 Pages


<PAGE>




     (c) Since the filing of the Schedule  13D on August 26, 1996,  WCI made the
following sales of shares of Common Stock and the following  purchases and sales
of Notes in open market transactions on the NASDAQ SmallCap Market:

                           Market Making Transactions

                                   No. of                       Price
  Transaction                      Shares                        Per
      Date                          Sold                        Share
  -----------                      ------                       -----
August 21, 1996                    10,000                     $0.28125
August 21, 1996                    42,000                     $0.21875
September 23, 1996                 90,000                     $0.06250
October 1, 1996                    10,000                     $0.09375




                              Principal Amount              Price per $100
                                  of Notes                     Principal
                                 Purchased                  Amount of Notes
                              ---------------               ---------------

September 25, 1996               $100,000                      $ 9.0625

                         Investment Account Transactions


                              Principal Amount              Price per $100
                                  of Notes                      Principal
                                    Sold                    Amount of Notes
                              ---------------               ---------------

September 24, 1996                $100,000                       $11.00

     Other than as set forth above in this Item 5(c), the Reporting Persons have
not effected any  transactions  in the Common Stock or Notes since the filing of
the Schedule 13D.



                                Page 5 of 6 Pages


<PAGE>




                                    SIGNATURE
                                    ---------



     After reasonable inquiry,  and to the best of our knowledge and belief, the
undersigned  certify that the  information  set forth in this statement is true,
complete and correct.

Date: October 22, 1996



                                            WECHSLER & CO., INC.


                                            By: /s/ Norman J. Wechsler
                                               --------------------------
                                                Norman J. Wechsler, President


                                            By: /s/ Norman J. Wechsler       
                                               --------------------------    
                                                Norman J. Wechsler, 


                                Page 6 of 6 Pages



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