AMERICAN SKANDIA LIFE ASSURANCE CORP/CT
10-Q, 1996-08-14
INSURANCE CARRIERS, NEC
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                    FORM 10-Q



                Quarterly Report Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934


                  For the Quarterly Period Ended June 30, 1996

             Commission file numbers: 33-62791, 33-88360, 33-89566,
                          33-89676, 33-89678, 33-91400,
                  333-00941, 333-00995, 333-01021 and 333-02867

                   American Skandia Life Assurance Corporation

               Incorporated in the State of Connecticut 06-1241288
                        (IRS Employer Identification No.)

                               One Corporate Drive
                           Shelton, Connecticut 06484

                         Telephone Number (203) 926-1888




Indicate by check mark  whether the  registrant  (1) has filed all reports to be
filed by Section 13 or 15(d) of the  Securities  Exchange Act of 1934 during the
preceding 12 months and (2) has been subject to such filing requirements for the
past 90 days.
Yes   x   No __


As of July 31, 1996,  there were 25,000 shares of outstanding  common stock, par
value $80 per share, of the  registrant,  consisting of 100 shares of voting and
24,900  shares of non-voting  common stock,  all of which were owned by American
Skandia Investment  Holding  Corporation,  a wholly-owned  subsidiary of Skandia
Insurance Company Ltd., a Swedish corporation.




<PAGE>





                   American Skandia Life Assurance Corporation

                                Table of Contents


                                                                           Page
PART I.  FINANCIAL INFORMATION:

    Item 1.  Financial Statements:

                  Consolidated Statements of Financial Condition -
                      June 30, 1996 (unaudited)
                      and December 31, 1995                                  4

                  Consolidated Statements of Operations (unaudited) -
                      Six months ended June 30, 1996
                      and June 30, 1995                                      5

                  Consolidated Statements of Operations (unaudited) -
                      Three months ended June 30, 1996
                      and June 30, 1995                                      6

                  Consolidated Statements of Cash Flows (unaudited) -
                      Six months ended June 30, 1996
                      and June 30, 1995                                      7

                  Notes to Unaudited Consolidated Financial Statements       8



    Item 2.

                  Management's Discussion and Analysis
                      of Financial Condition and Results of
                      Operations - Six months ended
                      June 30, 1996                                         11


PART II.  OTHER INFORMATION:


    Item 4.  Action Taken by Shareholder                                    15

    Item 6.  Exhibits and Reports on Form 8-K                               15

                  Signature                                                 16

                  Exhibit Index                                             17




                                      (2)


<PAGE>



                          PART I. FINANCIAL INFORMATION


Item 1.

                              FINANCIAL STATEMENTS






                                       (3)


<PAGE>
                   AMERICAN SKANDIA LIFE ASSURANCE CORPORATION
          (a wholly-owned subsidiary of Skandia Insurance Company Ltd.)

                 CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION

<TABLE>
<CAPTION>
                                                                       JUNE 30,                  DECEMBER 31,
                                                                         1996                        1995
                                                                   ------------------          -----------------
                                                                      (unaudited)
<S>                                                              <C>     <C>              <C>       <C>  
ASSETS

Investments:
   Fixed maturities - at amortized cost                          $        10,106,724      $          10,112,705
   Investment in mutual funds - at market value                            2,201,444                  1,728,875
   Short-term investments - at amortized cost                              7,000,000                 15,700,000
                                                                   ------------------          -----------------

Total investments                                                         19,308,168                 27,541,580

Cash and cash equivalents                                                 12,906,905                 13,146,384
Accrued investment income                                                    235,847                    194,074
Fixed assets
  (net of accumulated depreciation of $9,711 and $3,749)                     195,487                     82,434
Deferred acquisition costs                                               348,873,557                270,222,383
Reinsurance receivable                                                     2,331,064                  1,988,042
Receivable from affiliates                                                 1,133,312                    860,991
Income tax receivable                                                              0                    563,850
State insurance licenses                                                   4,787,500                  4,862,500
Other assets                                                               1,450,391                  1,589,006
Separate account assets                                                6,072,009,095              4,699,961,646
                                                                   ------------------          -----------------

                    Total Assets                                 $     6,463,231,326      $       5,021,012,890
                                                                   ==================          =================


LIABILITIES AND SHAREHOLDER'S EQUITY

LIABILITIES:
Reserve for future contractowner benefits                                 30,898,082      $          30,493,018
Annuity policy reserves                                                   20,261,934                 19,386,490
Income tax payable                                                         1,343,740                          0
Accounts payable and accrued expenses                                     41,273,139                 32,816,517
Payable to affiliates                                                         47,809                    314,699
Payable to reinsurer                                                      73,490,445                 64,995,470
Short-term borrowing-affiliate                                            10,000,000                 10,000,000
Surplus notes                                                            143,000,000                103,000,000
Deferred contract charges                                                    295,854                    332,050
Separate account liabilities                                           6,072,009,095              4,699,961,646
                                                                   ------------------          -----------------

                  Total Liabilities                                    6,392,620,098              4,961,299,890
                                                                   ------------------          -----------------

SHAREHOLDER'S EQUITY:
Common stock, $80 par, 25,000 shares
  authorized, issued and outstanding                                       2,000,000                  2,000,000
Additional paid-in capital                                                82,456,148                 81,874,666
Unrealized investment gains and losses                                        70,227                    111,359
Foreign currency translation                                                (324,805)                  (328,252)
Accumulated deficit                                                      (13,590,342)               (23,944,773)
                                                                   ------------------          -----------------

                   Total Shareholder's Equity                             70,611,228                 59,713,000
                                                                   ------------------          -----------------

                   Total Liabilities and Shareholder's Equity          6,463,231,326      $       5,021,012,890
                                                                   ==================          =================
</TABLE>


            See notes to unaudited consolidated financial statements

                                      (4)
<PAGE>

                   AMERICAN SKANDIA LIFE ASSURANCE CORPORATION
          (a wholly-owned subsidiary of Skandia Insurance Company Ltd.)

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (unaudited)

<TABLE>
<CAPTION>
                                                                        SIX MONTHS           SIX MONTHS
                                                                          ENDED                 ENDED
                                                                      JUNE 30, 1996         JUNE 30, 1995
                                                                      ---------------      ----------------
REVENUES:
 
<S>                                                                 <C>                 <C>       
Annuity charges & fees                                              $     29,895,751     $      16,874,312
Fee income                                                                 7,042,113             2,031,411
Net investment income                                                        737,948               985,963
Net realized/unrealized capital gains/(losses)                               105,178               (16,452)
Annuity premium income                                                       100,000                27,480
Other                                                                         20,634                25,178
                                                                      ---------------      ----------------
 
     Total Revenues                                                       37,901,624            19,927,892
                                                                      ---------------      ----------------


BENEFITS AND EXPENSES:
 
Benefits:
  Annuity benefits                                                           215,992               252,581
  Increase/(decrease) in annuity policy reserves                             534,930            (3,601,298)
  Cost of minimum death benefit reinsurance                                1,332,762                     0
  Return credited to contractowners                                       (1,245,994)            4,422,882
                                                                      ---------------      ----------------

                                                                             837,690             1,074,165
                                                                      ---------------      ----------------

Expenses:
  Underwriting, acquisition and other insurance expenses                  16,762,970            17,049,153
  Amortization of state insurance licenses                                    75,000                75,000
  Interest expense                                                         4,479,486             3,209,075
                                                                      ---------------      ----------------

                                                                          21,317,456            20,333,228
                                                                      ---------------      ----------------

     Total Benefits and Expenses                                          22,155,146            21,407,393
                                                                      ---------------      ----------------

Income (loss) from operations
     before income taxes                                                  15,746,478            (1,479,501)

     Income taxes                                                          5,392,047                15,701
                                                                      ---------------      ----------------

Net income (loss)                                                   $     10,354,431     $      (1,495,202)
                                                                      ===============      ================
</TABLE>

            See notes to unaudited consolidated financial statements.
 
                                      (5)
<PAGE>

                   AMERICAN SKANDIA LIFE ASSURANCE CORPORATION
          (a wholly-owned subsidiary of Skandia Insurance Company Ltd.)

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (unaudited)

<TABLE>
<CAPTION>
                                                                             THREE MONTHS              THREE MONTHS
                                                                                ENDED                     ENDED
                                                                            JUNE 30, 1996             JUNE 30, 1995
                                                                        -----------------------   -----------------------
REVENUES:
 
<S>                                                                   <C>                       <C>                     
Annuity charges & fees                                                $             16,466,476  $              9,050,891
Fee income                                                                           3,880,073                   985,411
Net investment income                                                                  282,926                   434,273
Net realized/unrealized capital gains/(losses)                                          13,106                      (370)
Annuity premium income                                                                 100,000                    27,480
Other                                                                                    6,184                     2,696
                                                                        -----------------------   -----------------------
 
     Total Revenues                                                                 20,748,765                10,500,381
                                                                        -----------------------   -----------------------


BENEFITS AND EXPENSES:
 
Benefits:
  Annuity benefits                                                                      98,006                   136,762
  Increase/(decrease) in annuity policy reserves                                       361,057                (3,576,189)
  Cost of minimum death benefit reinsurance                                            689,152                         0
  Return credited to contractowners                                                 (2,250,424)                2,722,057
                                                                        -----------------------   -----------------------

                                                                                    (1,102,209)                 (717,370)
                                                                        -----------------------   -----------------------

Expenses:
  Underwriting, acquisition and other insurance expenses                             8,246,643                 9,043,224
  Amortization of state insurance licenses                                              37,500                    37,500
  Interest expense                                                                   2,247,801                 1,605,241
                                                                        -----------------------   -----------------------

                                                                                    10,531,944                10,685,965
                                                                        -----------------------   -----------------------

     Total Benefits and Expenses                                                     9,429,735                 9,968,595
                                                                        -----------------------   -----------------------

Income from operations
     before income taxes                                                            11,319,030                   531,786

     Income taxes                                                                    3,623,540                       300
                                                                        -----------------------   -----------------------

Net income (loss)                                                     $              7,695,490  $                531,486
                                                                        =======================   =======================
</TABLE>

            See notes to unaudited consolidated financial statements.
 
                                      (6)
<PAGE>
                   AMERICAN SKANDIA LIFE ASSURANCE CORPORATION
           (wholly-owned subsidiary of Skandia Insurance Company Ltd.)

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (unaudited)

<TABLE>
<CAPTION>
                                                                                     SIX MONTHS              SIX MONTHS
                                                                                       ENDED                    ENDED
                                                                                   JUNE 30, 1996            JUNE 30, 1995
                                                                                  -----------------        ----------------
CASH FLOW FROM OPERATING ACTIVITIES:

<S>                                                                             <C>                      <C>              
  Net income (loss)                                                             $       10,354,431       $      (1,495,202)
  Adjustments to reconcile net income (loss) to net cash
    used in operating activities:
      Increase/(decrease) in annuity policy reserves                                       875,444              (4,261,735)
      Amortization of bond discount                                                         10,416                   9,164
      Amortization of insurance licenses                                                    75,000                  75,000
      Decrease in due to/due from affiliates                                              (539,211)               (146,449)
      Change in income tax payable/receivable                                            1,907,590                       0
      Decrease/(increase)  in other assets                                                  25,562                (331,021)
      (Increase)/decrease in accrued investment income                                     (41,773)                  3,154
      Increase in reinsurance receivable                                                  (343,022)                      0
      Increase/(decrease) in accounts payable and accrued expenses                       8,456,621             (10,368,834)
      Increase in deferred acquisition cost                                            (78,651,174)            (36,940,632)
      Decrease in deferred contract charges                                                (36,196)                (66,098)
      Decrease in foreign currency translation                                               3,447                       0
      Realized (gain)/loss on sale of investments                                         (105,178)                 16,452
                                                                                  -----------------        ----------------

  Net cash used in operating activities                                                (58,008,043)            (53,506,201)
                                                                                  -----------------        ----------------

CASH FLOW FROM INVESTING ACTIVITIES:

  Purchase of fixed maturity investments                                                  (219,434)               (614,289)
  Proceeds from maturity of fixed maturity investments                                     215,000                 100,000
  Purchase of shares in mutual funds                                                    (1,432,901)               (992,953)
  Proceeds from sale of mutual funds                                                     1,024,378                 569,301
  Purchase of short-term investments                                                   (85,000,000)           (162,500,000)
  Proceeds from sale of short-term investments                                          93,700,000             180,500,000
  Change in investments of separate account assets                                  (1,285,596,823)           (647,165,390)
                                                                                  -----------------        ----------------

  Net cash used in investing activities                                             (1,277,309,780)           (630,103,331)
                                                                                  -----------------        ----------------

CASH FLOW FROM FINANCING ACTIVITIES:

  Capital contributions from parent                                                        581,482                       0
  Surplus notes                                                                         40,000,000                       0
  Increase in payable to reinsurer                                                       8,494,975               9,804,948
  Proceeds from annuity sales                                                        1,286,001,887             656,961,040
                                                                                  -----------------        ----------------

  Net cash provided by financing activities                                          1,335,078,344             666,765,988
                                                                                  -----------------        ----------------

Net decrease in cash & cash equivalents                                                   (239,479)            (16,843,544)
                                                                                  -----------------        ----------------

Cash and cash equivalents at beginning of period                                        13,146,384              23,909,463
                                                                                  -----------------        ----------------

Cash and cash equivalents at end of period                                      $       12,906,905       $       7,065,919
                                                                                  =================        ================

SUPPLEMENTAL CASH FLOW DISCLOSURE:
  Income taxes paid                                                             $        3,472,302       $          52,700
                                                                                  =================        ================

  Interest paid                                                                 $          341,250       $         363,667
                                                                                  =================        ================
</TABLE>

            See notes to unaudited consolidated financial statements.

                                      (7)

<PAGE>



                   AMERICAN SKANDIA LIFE ASSURANCE CORPORATION
                          (a wholly owned subsidiary of
                         Skandia Insurance Company Ltd.)


              Notes to Unaudited Consolidated Financial Statements

                                  June 30, 1996


1.       BASIS OF PRESENTATION

         The  accompanying  unaudited  financial  statements of American Skandia
         Life  Assurance   Corporation  (the  Company)  have  been  prepared  in
         accordance with generally  accepted  accounting  principles for interim
         financial  information  and  with  the  instructions  to Form  10-Q and
         Article 10 of Regulation S-X.  Accordingly,  they do not include all of
         the information and footnotes required by generally accepted accounting
         principles  for  complete  financial  statements.  In  the  opinion  of
         management,  all adjustments  (consisting of normal recurring accruals)
         considered  necessary  for a  fair  presentation  have  been  included.
         Operating  results for the six month period ended June 30, 1996 are not
         necessarily indicative of the results that may be expected for the year
         ended  December  31,  1996.  For  further  information,  refer  to  the
         financial  statements  and footnotes  thereto in the Company's  audited
         financial statements for the year ended December 31, 1995.


2.       FOREIGN ENTITY

         As of July 1995,  Skandia  Vida,  S.A. de C.V.  was formed by the  
         ultimate parent Skandia Insurance Company, Ltd., a Swedish corporation.
         The Company has a 99.9% ownership in Skandia Vida, S.A. de C.V. which 
         is a life insurance company domiciled  in Mexico.  This  Mexican  life 
         insurer  is a start up company  with expectations  of  selling  long  
         term  savings  products  within  Mexico.  Total shareholder's  equity 
         of Skandia Vida, S.A. de C.V. is $1,173,847 as of June 30, 1996.


3.       SURPLUS NOTES

         On June 28, 1996,  the Company  received $40 million from its parent in
         exchange  for one surplus note at an interest  rate of 8.41%.  Interest
         payable at June 30, 1996 for this note is $28,033.





                                       (8)


<PAGE>


                   AMERICAN SKANDIA LIFE ASSURANCE CORPORATION
                          (a wholly owned subsidiary of
                         Skandia Insurance Company Ltd.)


              Notes to Unaudited Consolidated Financial Statements

                                  June 30, 1996



         During 1995,  the Company  received $34 million from its parent in 
         exchange for three  surplus  notes.  The  amounts  were $10  million,  
         $15 million and $9 million,  at interest rates of 7.52%,  7.49% and  
         7.47%,  respectively.  Interest payable at June 30, 1996 for these 
         notes is $1,288,055.

         During  1994,  the  Company  received  $49  million  from its parent in
         exchange for four surplus notes, two in the amount of $10 million,  one
         in the amount of $15 million and one in the amount of $14  million,  at
         interest rates of 7.28%, 7.90%, 9.13% and 9.78%, respectively. Interest
         payable at June 30, 1996 for these notes is $2,151,998.

         During  1993,  the  Company  received  $20  million  from its parent in
         exchange  for a surplus  note in the  amount of $20  million at a 6.84%
         interest rate. Interest payable at June 30, 1996 is $691,600.

         Payment of interest and  repayment of principal for these notes require
         approval of the  Commissioner of Insurance of the State of Connecticut.
         Effective  June 30, 1996,  the  Commissioner  has  approved  payment of
         $1,872,797  of  interest  in  accordance  with the terms of the surplus
         notes.


4.       REINSURANCE

         The Company cedes reinsurance under modified co-insurance arrangements.
         The reinsurance  arrangements provide additional capacity for growth in
         supporting  the cash flow strain from the  Company's  variable  annuity
         business. The reinsurance is effected under quota share contracts.

         As of September 1995, the Company  reinsured  certain  mortality risks.
         These risks result from the Guaranteed Minimum Death Benefit feature in
         the variable annuity products.






                                       (9)


<PAGE>


                   AMERICAN SKANDIA LIFE ASSURANCE CORPORATION
                          (a wholly owned subsidiary of
                         Skandia Insurance Company Ltd.)


              Notes to Unaudited Consolidated Financial Statements

                                  June 30, 1996


         The effect of the  reinsurance  agreements on the Company's  operations
         was to reduce annuity  charges and fee income,  death benefit  expense,
         and  reserve  exposure.  The effect of  reinsurance  is  summarized  as
         follows:

                       For the period ended June 30, 1996

<TABLE>
<CAPTION>
<S>                 <C>                    <C>                            <C>  
                          Annuity          Change in Annuity                Return Credited
                    Charges & Fees           Policy Reserves              to Contractowners

         Gross           $38,120,495                  $877,952                    ($1,206,035)
         Ceded             8,224,744                   343,022                         39,959
                       -------------                 ---------                   ------------
         Net             $29,895,751                  $534,930                    ($1,245,994)
                         ===========                  ========                     ===========

</TABLE>

                       For the period ended June 30, 1995

                                                   Annuity
                                             Charges & Fees

                           Gross                   $21,629,037
                           Ceded                     4,754,725
                                                 -------------
                           Net                     $16,874,312
                                                   ===========

         Such  ceded   reinsurance   does  not  relieve  the  Company  from  its
         obligations  to  policyholders.  The  Company  remains  liable  to  its
         policyholders  for  the  portion  reinsured  to  the  extent  that  any
         reinsurer does not meet the  obligations  assumed under the reinsurance
         agreement.











                                      (10)


<PAGE>



                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

                         Six months ended June 30, 1996


American  Skandia Life Assurance  Corporation (the Company) is a stock insurance
company  domiciled  in  Connecticut  with  licenses  in all 50  states.  It is a
wholly-owned  subsidiary of American  Skandia  Investment  Holding  Corporation,
whose ultimate parent is Skandia Insurance Company Ltd., a Swedish company.

The Company is in the  business  of issuing  annuity  policies,  and has been so
since its business inception in 1988. The Company currently offers the following
annuity  products:  a) certain  deferred  annuities that are registered with the
Securities  and Exchange  Commission,  including  variable  annuities  and fixed
interest  rate  annuities  that include a market value  adjustment  feature;  b)
certain  other  fixed  deferred  annuities  that  are not  registered  with  the
Securities  and  Exchange  Commission;  and c) fixed  and  adjustable  immediate
annuities.

The  Company  markets its  products to  broker-dealers  and  financial  planners
through an internal field  marketing  staff.  In addition,  the Company  markets
through and in conjunction  with financial  institutions  such as banks that are
permitted directly, or through affiliates, to sell annuities.

During 1995,  Skandia Vida,  S.A. de C.V. was formed by the ultimate parent
Skandia  Insurance  Company  Ltd.  The Company has a 99.9%  ownership in Skandia
Vida, S.A. de C.V. which is a life insurance company  domiciled in Mexico.  This
Mexican  life insurer is a start up company  with  expectations  of selling long
term savings products within Mexico. Total shareholder's equity of Skandia Vida,
S.A. de C.V. is  $1,173,847  and  $881,648 as of June 30, 1996 and  December 31,
1995, respectively.


                              Results of Operations
                              ---------------------

The Company's long term business plan was developed reflecting the current sales
and marketing approach. The sales volume for the six month period ended June 30,
1996 and 1995 was $1,286 million and $657 million, respectively. This represents
an increase of 96%  compared  to the same period last year.  This  increase is a
direct  result of the sales  efforts  by the  Company  coupled  with an  overall
increase in the variable annuity marketplace.  Assets grew $1,442 million or 29%
since  December 31, 1995.  This  increase is a direct result of the sales volume
increasing separate account assets and deferred  acquisition costs.  Liabilities
grew $1,431  million or 29% since  December 31, 1995 as a result of the reserves
required for the increased  sales activity as well as increased  reinsurance and
surplus notes to support the acquisition costs of the Company's variable annuity
business.


                                      (11)


<PAGE>



The Company  experienced  a net gain of $10.4  million after tax for the current
period  which was in excess of plan.  This gain is a result of the strong  sales
activity  for the  half  year,  combined  with an  increased  asset  base  which
generates additional fee revenue.

In the same period last year, the Company experienced a net loss of $1.5 million
after  tax.  This  loss was a result of the asset  performance  relative  to the
liability  structure for the market value adjusted  annuity product along with a
strengthening  of the reserves for this same business due to historically  lower
spreads in the corporate bond market. In addition,  the loss was attributable to
a higher level of general expense relative to sales volume.


Revenues:

Increasing  volume of annuity sales  results in higher assets under  management.
The fees realized on assets under  management has resulted in annuity  charges &
fees to  increase  77% for the six month  period  ended June 30,  1996.  This is
compared to an increase of 55% for the six month period ended June 30, 1995.

Net  investment  income  decreased  25% for the six month  period ended June 30,
1996. This is compared to an increase of 67% for the six month period ended June
30, 1995. The current period decrease is a result of the need to liquidate short
term investments to support cash needs. The prior period increase is a result of
an increase in the Company's  bonds and short term  investments  throughout  the
period.

Fee income is a result of income  earned for  transfer  agency type  activities.
This income increased 247% for the six month period ended June 30, 1996 compared
to an increase of 126% for the six month period ended June 30, 1995.


Benefits:

Annuity benefits  represent  payments on annuity contracts with mortality risks,
these being the immediate  annuities with life  contingencies  and supplementary
contracts with life contingencies.

Increase in annuity  policy  reserves  represents the change in reserves for the
immediate  annuity with life  contingencies,  supplementary  contracts with life
contingencies  and  guaranteed  minimum death  benefit.  In September  1995, the
Company  entered  into an agreement to reinsure  the  guaranteed  minimum  death
benefit exposure on most of the variable annuity contracts. The costs associated
with  reinsuring  the minimum death benefit  reserve  exceeded the change in the
minimum death benefit reserve by approximately $1.0 million.


                                      (12)


<PAGE>



Return credited to contractowners represents revenues on the variable and market
value adjusted  annuities  offset by the benefit payments and change in reserves
required on this business.  Also included are the benefit payments and change in
reserves on immediate annuity contracts without significant mortality risks. The
result for the current period reflects a higher than expected  separate  account
investment  return on the  market  value  adjusted  contracts  in support of the
benefits and required reserves.


Expenses:

Underwriting,  acquisition  and  other  insurance  expenses  is made up of $61.6
million of commissions  and $25.5 million of general  expenses offset by the net
capitalization  of deferred  acquisition  costs  totaling  $70.3  million.  This
compares to the same period last year of $25.3 million of commissions  and $19.9
million  of  general  expenses  offset  by the net  capitalization  of  deferred
acquisition costs totaling $28.1 million.

Interest expense increased 40% over the same period last year as a result of the
increase in surplus notes.


                         Liquidity and Capital Resources
                         -------------------------------

The  liquidity  requirement  of the  Company  was  met by  cash  from  insurance
operations, investment activities and borrowings from the parent.

The  Company had  significant  growth  during the first half of 1996.  The sales
volume of $1,286  million was made up of  approximately  95% variable  annuities
which carry a contingent  deferred  sales charge.  This type of product causes a
temporary  cash  strain in that 100% of the  proceeds  are  invested in separate
accounts  supporting the product  leaving a cash (but not capital) strain caused
by the  acquisition  costs for the new business.  This cash strain  required the
Company to look beyond the insurance  operations and investments of the Company.
To this end, the Company  borrowed an additional  $40 million from its parent in
the form of a surplus note and extended its reinsurance agreements (initiated in
1993,  1994 and 1995).  The  reinsurance  agreements  are  modified  coinsurance
arrangements  where the reinsurer shares in the experience of a specific book of
business. The income and expense items presented above are net of reinsurance.

The  Company is  currently  reviewing  various  options to fund the cash  strain
anticipated from the acquisition costs on expected future sales volume.

The tremendous growth of this young organization has depended on capital support
from its parent.



                                      (13)


<PAGE>




As of June 30, 1996 and December 31, 1995,  shareholder's equity was $70,611,228
and  $59,713,000  respectively,  which  includes the carrying value of the state
insurance licenses in the amount of $4,787,500 and $4,862,500, respectively.

The  Company  has long term  surplus  notes and short  term  borrowing  with its
parent. No dividends have been paid to its parent company.




                                      (14)


<PAGE>



                           PART II. OTHER INFORMATION


ITEM 4.  ACTION TAKEN BY SHAREHOLDER

                  Not applicable for this quarter.


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

                  (a)      See Exhibit Index
                  (b)      American  Skandia Life Assurance  Corporation did not
                           file any Report Form 8-K during the  quarter  covered
                           by this report.





                                      (15)


<PAGE>





                                    SIGNATURE


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                              American Skandia Life
                              Assurance Corporation
                                  (Registrant)


                            by s/Thomas M. Mazzaferro
                            -------------------------
                              Thomas M. Mazzaferro
                          Executive Vice President and
                             Chief Financial Officer





August 12, 1996






























                                      (16)


<PAGE>


                                  EXHIBIT INDEX




<TABLE>
<CAPTION>
      Exhibit
      Number                              Description                               Location


<S>     <C>            <C>                                                            <C>
        (2)            Plan of acquisition, reorganization,
                       arrangement, liquidation or succession                         None

        (4)            Instruments defining the rights of
                       security holders, including indentures                         None

       (10)            Material Contracts                                             None

       (11)            Statement re computation of per share
                       earnings                                                       None

       (15)            Letter re unaudited interim financial
                       information                                                    None

       (18)            Letter re change in accounting
                       principles                                                     None

       (19)            Report furnished to security holders                           None

       (22)            Published report regarding matters
                       submitted to vote of security holders                          None

       (23)            Consents of experts and counsel                                None

       (24)            Power of attorney                                              None

       (99)            Additional exhibits                                            None
</TABLE>




















                                                                 (17)


<TABLE> <S> <C>

<ARTICLE>                     7
<CIK>                         881453
<NAME>                        ASLAC696
<MULTIPLIER>                  1
<CURRENCY>                    U.S. Dollars
                                                                       
<S>                                                          <C>
<PERIOD-TYPE>                                                      6-MOS
<FISCAL-YEAR-END>                                              Jun-30-1996
<PERIOD-END>                                                   Jun-30-1996
<EXCHANGE-RATE>                                                          1
<DEBT-HELD-FOR-SALE>                                                     0
<DEBT-CARRYING-VALUE>                                           10,106,724
<DEBT-MARKET-VALUE>                                              9,998,946
<EQUITIES>                                                       2,201,444
<MORTGAGE>                                                               0
<REAL-ESTATE>                                                            0
<TOTAL-INVEST>                                                  19,308,168
<CASH>                                                          12,906,905
<RECOVER-REINSURE>                                                       0
<DEFERRED-ACQUISITION>                                         348,873,557
<TOTAL-ASSETS>                                               6,463,231,326 <F1>
<POLICY-LOSSES>                                                 51,160,016
<UNEARNED-PREMIUMS>                                                      0
<POLICY-OTHER>                                                           0
<POLICY-HOLDER-FUNDS>                                                    0
<NOTES-PAYABLE>                                                153,000,000
                                                    0
                                                              0
<COMMON>                                                         2,000,000
<OTHER-SE>                                                      68,611,228
<TOTAL-LIABILITY-AND-EQUITY>                                 6,463,231,326 <F2>
                                                         100,000
<INVESTMENT-INCOME>                                                737,948
<INVESTMENT-GAINS>                                                 105,178
<OTHER-INCOME>                                                  36,958,498 <F3>
<BENEFITS>                                                         837,690
<UNDERWRITING-AMORTIZATION>                                      7,066,452
<UNDERWRITING-OTHER>                                             9,771,518
<INCOME-PRETAX>                                                 15,746,478
<INCOME-TAX>                                                     5,392,047
<INCOME-CONTINUING>                                             10,354,431
<DISCONTINUED>                                                           0
<EXTRAORDINARY>                                                          0
<CHANGES>                                                                0
<NET-INCOME>                                                    10,354,431
<EPS-PRIMARY>                                                            0
<EPS-DILUTED>                                                            0
<RESERVE-OPEN>                                                           0
<PROVISION-CURRENT>                                                      0
<PROVISION-PRIOR>                                                        0
<PAYMENTS-CURRENT>                                                       0
<PAYMENTS-PRIOR>                                                         0
<RESERVE-CLOSE>                                                          0
<CUMULATIVE-DEFICIENCY>                                                  0
<FN>
<F1> Included in Total Assets are Assets Held in Separate Accounts of 
$6,072,009,095.
<F2> Included in Total Liabilities and Equity are Liabilities Related to 
Separate Accounts of $6,072,009,095.
<F3> Other income includes annuity charges and fees of $29,895,751 and fee 
income of $7,042,113.
</FN>
                                                                       

</TABLE>


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