SEAGRAM CO LTD
8-K, 1998-07-22
BEVERAGES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549



                                    FORM 8-K

                                 CURRENT REPORT


                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934



                          Date of Report: July 20, 1998


                            THE SEAGRAM COMPANY LTD.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

<TABLE>
<CAPTION>
<S>                                                     <C>                           <C>
          Canada                                        1-2275                               None
(STATE OR OTHER JURISDICTION                         (COMMISSION                        (IRS EMPLOYER
      OF INCORPORATION)                              FILE NUMBER)                     IDENTIFICATION NO.)
</TABLE>

               1430 Peel Street, Montreal, Quebec, Canada H3A 1S9
               (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)



               Registrant's telephone number, including area code:

                                 (514) 849-5271
<PAGE>   2
Item 5.    Other Events.

On July 20, 1998, The Seagram Company Ltd. (the "Corporation") announced that
it had agreed to sell Tropicana Products, Inc. ("Tropicana") and its global
juice business to PepsiCo, Inc. for a cash price of $3.3 billion. The
Corporation also announced that Tropicana will withdraw the registration
statement it had filed previously with the Securities and Exchange Commission
for a proposed public sale of Tropicana.

The proceeds from the transaction will be used by the Corporation to pay a part
of the cash portion of the purchase price for the previously announced
acquisition of PolyGram N.V., currently scheduled to close in the fourth quarter
of this year.

The transaction, which is subject to Hart-Scott-Rodino and other customary
regulatory approvals, is expected to close by the end of August.

A copy of the Stock Purchase Agreement is attached hereto as Exhibit 2 and is
incorporated herein by reference.

A copy of the press release is attached hereto as Exhibit 99 and is incorporated
herein by reference.


                                       2
<PAGE>   3
Item 7.    Financial Statements and Exhibits.

           (c) Exhibits

           (2) Stock Purchase Agreement dated as of July 20, 1998 among the
               Corporation, Seagram Enterprises, Inc. and PepsiCo, Inc.

           (99) Press Release.


                                       3
<PAGE>   4
                                    SIGNATURE


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       THE SEAGRAM COMPANY LTD.
                                              (Registrant)



Date: July 22, 1998
                                       By: /s/ Daniel R. Paladino
                                           ------------------------------------
                                           Daniel R. Paladino
                                           Executive Vice President -- Legal and
                                             Environmental Affairs
<PAGE>   5
                                  EXHIBIT INDEX



Exhibit                              Description of Exhibit
Number                               ----------------------
- -------
           (2)   Stock Purchase Agreement dated as of July 20, 1998 among the
                 Corporation, Seagram Enterprises, Inc. and PepsiCo, Inc.

           (99)  Press Release.

<PAGE>   1
                                                                  EXECUTION COPY


                            STOCK PURCHASE AGREEMENT


                                      among


                                 PEPSICO, INC.,

                            SEAGRAM ENTERPRISES, INC.

                                       and

                            THE SEAGRAM COMPANY LTD.




                            Dated as of July 20, 1998
<PAGE>   2
                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                       PAGE
                                                                       ----
<S>                                                                    <C>
                             ARTICLE I

                            DEFINITIONS..............................   1
SECTION 1.1.  Definitions............................................   1

                            ARTICLE II
                    PURCHASE AND SALE OF SHARES......................   5
SECTION 2.1.  Purchase and Sale of Shares............................   5
SECTION 2.2.  Adjustments to Purchase Price..........................   5
SECTION 2.3.  Closing Date...........................................   5
SECTION 2.4.  Transactions to be Effected at the Closing.............   5

                            ARTICLE III
       REPRESENTATIONS AND WARRANTIES OF SELLER AND SEAGRAM..........   6
SECTION 3.1.  Authorization and Validity of Agreement................   6
SECTION 3.2.  Ownership of Shares....................................   6
SECTION 3.3.  Existence and Good Standing............................   6
SECTION 3.4.  Capitalization; Subsidiaries...........................   6
SECTION 3.5.  No Conflict............................................   7
SECTION 3.6.  Financial Statements...................................   7
SECTION 3.7.  Intellectual Property..................................   8
SECTION 3.8.  Tax Matters............................................   8
SECTION 3.9.  Title to Properties; Absence of Liens..................   9
SECTION 3.10. Legal Proceedings......................................   9
SECTION 3.11. Compliance with Laws; Permits and Licenses.............   9
SECTION 3.12. Employee Benefit Plans.................................  10
SECTION 3.13. Environmental Matters..................................  11
SECTION 3.14. Company's Business; Condition of the Business..........  12
SECTION 3.15. Brokers, Finders, etc..................................  12

                            ARTICLE IV
              REPRESENTATIONS AND WARRANTIES OF BUYER................  13
SECTION 4.1.  Authorization and Validity of Agreement................  13
SECTION 4.2.  Existence and Good Standing............................  13
SECTION 4.3.  No Conflict............................................  13
SECTION 4.4.  Legal Proceedings......................................  13
SECTION 4.5.  Purchase for Investment................................  14
SECTION 4.6.  Investigation..........................................  14
SECTION 4.7.  Financing..............................................  14
SECTION 4.8.  Brokers, Finders, etc..................................  14

                             ARTICLE V
                             COVENANTS...............................  14
SECTION 5.1.   Conduct of the Businesses of the Company..............  14
</TABLE>


                                       -i-
<PAGE>   3
<TABLE>
<CAPTION>
                                                                       PAGE
                                                                       ----
<S>                                                                    <C>
SECTION 5.2.   Access to Information; Confidentiality................  16
SECTION 5.3.   No Solicitation.......................................  16
SECTION 5.4.   Further Action; All Reasonable Efforts................  17
SECTION 5.5.   Antitrust Laws........................................  17
SECTION 5.6.   Employee Matters......................................  17
SECTION 5.7.   Public Disclosures....................................  22
SECTION 5.8.   Transition Services; Future Far-East Arrangements;
                  Subleases; Insurance Arrangements..................  22
SECTION 5.9.   Transferred Assets and Subsidiaries...................  23
SECTION 5.10.  Repayment of Intercompany Advances and
                  Receivables........................................  24
SECTION 5.11.  Financing.............................................  24
SECTION 5.12.  Buyer Acceptance of Business; Parties' Indemnification
                  for Future Losses..................................  24

                            ARTICLE VI
                       CONDITIONS PRECEDENT..........................  26
SECTION 6.1.  Conditions Precedent to Obligations of Parties.........  26
SECTION 6.2.  Conditions Precedent to Obligation of Buyer............  26
SECTION 6.3.  Conditions Precedent to the Obligation of Seller and
                  Seagram ...........................................  27

                            ARTICLE VII
                            TAX MATTERS..............................  27
SECTION 7.1.  Tax Indemnities........................................  27
SECTION 7.2.  Refunds and Tax Benefits...............................  29
SECTION 7.3.  Contests...............................................  30
SECTION 7.4.  Preparation of Tax Returns.............................  31
SECTION 7.5.  Cooperation and Exchange of Information................  31
SECTION 7.6.  Tax Sharing Arrangements...............................  32
SECTION 7.7.  Indemnity Payments to be Treated as Purchase Price
                Adjustments..........................................  32

                           ARTICLE VIII
                 TERMINATION, AMENDMENT AND WAIVER...................  32
SECTION 8.1.  Termination; Effect of Termination.....................  32
SECTION 8.2.  Amendments and Waivers.................................  33

                            ARTICLE IX
                           MISCELLANEOUS.............................  33
SECTION 9.1.  Non-Survival of Representations, Warranties
              and Covenants..........................................  33
SECTION 9.2.  Fees and Expenses......................................  33
SECTION 9.3.  Transfer Taxes.........................................  34
SECTION 9.4.  Notices................................................  34
SECTION 9.5.  Entire Agreement.......................................  35
SECTION 9.6.  Binding Effect; Benefit................................  35
SECTION 9.7.  Assignability..........................................  35
SECTION 9.8.  Section Headings.......................................  35
SECTION 9.9.  Counterparts...........................................  35
</TABLE>


                                      -ii-
<PAGE>   4

<TABLE>
<CAPTION>
                                                                       PAGE
                                                                       ----
<S>                                                                    <C>
SECTION 9.10. GOVERNING LAW..........................................  35
SECTION 9.11. Severability...........................................  35
SECTION 9.12. Consent to Jurisdiction................................  35
</TABLE>


                                      -iii-

<PAGE>   5


EXHIBITS

Exhibit A        Transition Services Agreement
Exhibit B-1      Statement of Indicative Terms for Trademark and Assistance
                 Agreements
Exhibit B-2      Statement of Indicative Terms for India JV Agreement
Exhibit C        Statement of Indicative Terms for Seagram Subleases


SCHEDULES

Schedule 1.1     Transferred Assets and Transferred Subsidiaries
Schedule 3.4(b)  Company's Subsidiaries
Schedule 3.4(c)  Options
Schedule 3.5     Conflicts, Consents, etc.
Schedule 3.7(a)  Intellectual Property
Schedule 3.7(b)  Core Marks
Schedule 3.8     Tax Matters
Schedule 3.9     Title to Properties; Absence of Liens
Schedule 3.10    Legal Proceedings
Schedule 3.11    Compliance with Laws; Permits and Licenses
Schedule 3.12    Employee Benefit Plans
Schedule 3.13    Environmental Matters
Schedule 5.1     Conduct of Business Pending Closing
Schedule 5.6     Employee Matters


                                      -iv-
<PAGE>   6
                                                                       EXHIBIT 2

                  STOCK PURCHASE AGREEMENT, dated as of July 20, 1998 (this
"Agreement"), among PepsiCo, Inc., a North Carolina corporation ("Buyer"),
Seagram Enterprises, Inc., a Delaware corporation ("Seller"), and The Seagram
Company Ltd., a Canadian corporation ("Seagram").


                              W I T N E S S E T H:


                  WHEREAS, Seller owns all the issued and outstanding shares
(the "Shares") of common stock, par value $.01 per share (the "Common Stock"),
of Tropicana Products, Inc., a Delaware corporation (the "Company"); and

                  WHEREAS, Buyer desires to purchase from Seller, and Seller
desires to sell to Buyer, all of the Shares, upon the terms and subject to the
conditions set forth herein;

                  NOW, THEREFORE, in consideration of the premises, and the
mutual covenants and agreements herein set forth, the parties hereto hereby
agree as follows:


                                    ARTICLE I
                                   DEFINITIONS

                  SECTION 1.1. Definitions. (a) Defined terms used in this
Agreement have the following meanings (such meanings to be equally applicable to
both the singular and plural forms of the terms defined):

                  "Affiliate" of any Person shall mean any other Person that
         directly or indirectly, through one or more intermediaries, controls,
         is controlled by, or is under common control with, such first Person.

                  "Business" shall mean the Company, its subsidiaries, the
         Transferred Assets and the Transferred Subsidiaries and the business
         conducted thereby, all of which shall be taken as a whole.

                  "business day" shall mean any day that is not a Saturday, a
         Sunday or other day on which commercial banks are required by law to be
         closed in The City of New York.

                  "Buyer Material Adverse Effect" shall mean any effect that is
         materially adverse to the ability of Buyer to consummate the
         transactions contemplated by this Agreement.

                  "Code" shall mean the Internal Revenue Code of 1986, as
         amended.

                  "Company Material Adverse Effect" shall mean any effect that
         is materially adverse to the business, financial condition, assets,
         liabilities or results of operations of the Business.
<PAGE>   7
                                                                               2

                  "Company Assets" shall mean the assets, properties and
         business of the Company and its subsidiaries.

                  "Form S-1" shall mean the Company's Registration Statement on
         Form S-1 (File No. 333-56783), as amended through Amendment No. 3
         thereto filed on July 17, 1998 with the Securities and Exchange
         Commission, a copy of which has been previously delivered to Buyer.

                  "GAAP" shall mean U.S. generally accepted accounting
         principles as in effect from time to time.

                  "Internal Revenue Service" shall mean the U.S. Internal
         Revenue Service.

                  "Net Indebtedness" shall mean, as of any date, an amount equal
         to (a) all outstanding indebtedness of the Company and its subsidiaries
         for borrowed money as of such date (other than (i) indebtedness owed to
         Seagram and its affiliates which are repaid in accordance with Section
         5.10 and (ii) indebtedness of any non-wholly owned subsidiary of the
         Company that is guaranteed by any stockholder of such subsidiary other
         than the Company or any of the Company's affiliates), minus (b) the
         aggregate amount of all freely available cash and cash equivalents of
         the Company and its subsidiaries as of such date, as such indebtedness
         and amounts are reflected on the Closing Net Indebtedness Schedule
         prepared and delivered in accordance with Section 2.2.

                  "Person" shall mean any individual, corporation, partnership,
         joint venture, trust, association, organization, governmental authority
         or other entity.

                  "Subsidiary" shall mean, as to any Person, a corporation,
         partnership or other entity of which shares of stock or other ownership
         interests having ordinary voting power (other than stock or such other
         ownership interests having such power only by reason of the happening
         of a contingency) to elect a majority of the board of directors or
         other managers of such corporation, partnership or other entity as are
         at the time owned, or the management of which is otherwise controlled,
         directly or indirectly through one or more intermediaries, or both, by
         such Person.

                  "Tax" or "Taxes" shall mean all United States federal, state,
         provincial, local, territorial and foreign income, profits, franchise,
         license, capital, transfer, ad valorem, wage, severance, occupation,
         import, custom, gross receipts, payroll, sales, employment, use,
         property, real estate, excise, value added, estimated, stamp,
         alternative or add-on minimum, environmental, withholding and any other
         taxes, duties, assessments or governmental tax charges of any kind
         whatsoever, together with all interest, penalties and additions imposed
         with respect to such amounts.

                  "Tax Authority" shall mean any domestic, foreign, federal,
         national, state, provincial, county or municipal or other local
         government, any subdivision, agency, commission or authority thereof,
         or any quasi-governmental body exercising any taxing authority or any
         other authority exercising Tax regulatory authority.

                  "Tax Return" shall mean all returns, declarations, reports,
         claims for refund or
<PAGE>   8
                                                                               3

         information returns or statements relating to Taxes, including any
         schedule or attachment thereto, and including any amendment thereof
         filed or to be filed with any Tax Authority in connection with the
         determination, assessment or collection of Taxes.

                  "Transferred Assets" shall mean the assets and properties
         identified on Schedule 1.1 hereto that, as of the date hereof, are not
         currently owned by the Company or its subsidiaries, but which are part
         of Seagram's juice and juice beverage business and are to be
         transferred by or at the direction of Seagram to the Company or its
         subsidiaries in accordance with the provisions of Section 5.9.

                  "Transferred Subsidiaries" shall mean those subsidiaries
         listed on Schedule 1.1 hereto that, as of the date hereof, are not
         currently owned by the Company or its subsidiaries, but which are part
         of Seagram's juice and juice beverage business and are to be
         transferred by or at the direction of Seagram to the Company or its
         subsidiaries in accordance with the provisions of Section 5.9.

                  (b) For purposes of Articles III, V and VII, (i) all
         references to "the Company and its subsidiaries", "the Company or any
         of its subsidiaries" and "the Company's subsidiaries" shall be deemed
         to include the Transferred Assets and the Transferred Subsidiaries and
         the businesses conducted thereby, except where noted, and (ii) all
         references to "Company Assets" shall be deemed to include the
         Transferred Assets, except where noted.

                  (c) The following terms shall be used herein with the meanings
         given to them in the indicated Section:

<TABLE>
<CAPTION>
                  Term                                                                                      Section
                  ----                                                                                      -------
<S>                                                                                               <C>
                  Agreement................................................................................Preamble
                  Alternative Proposal..................................................................Section 5.3
                  Antitrust Division....................................................................Section 5.5
                  APBO Basis.........................................................................Section 5.6(f)
                  Asset Transfer Date................................................................Section 5.6(f)
                  Buyer....................................................................................Preamble
                  China Trademark and Assistance Agreement...........................................Section 5.8(b)
                  Closing...............................................................................Section 2.3
                  Closing Date..........................................................................Section 2.3
                  Closing Intercompany Receivables and Loans Schedule..................................Section 5.10
                  Closing Net Indebtedness Schedule.....................................................Section 2.2
                  Commitment Letters....................................................................Section 4.7
                  Common Stock.............................................................................Recitals
                  Company..................................................................................Recitals
                  Company Employees..................................................................Section 5.6(a)
                  Company Financial Statements..........................................................Section 3.6
                  Company Interim Financial Statements..................................................Section 3.6
                  Company Plans.....................................................................Section 3.12(a)
                  Company Year-End Financial Statements.................................................Section 3.6
                  Confidentiality Agreement..........................................................Section 5.2(b)
</TABLE>
<PAGE>   9
<TABLE>
                                                                                                                  4
<S>                                                                                                 <C>
                  Environmental Laws................................................................Section 3.13(b)
                  ERISA.............................................................................Section 3.12(a)
                  Foreign Antitrust Approval............................................................Section 3.5
                  FTC...................................................................................Section 5.5
                  Goldman Sachs........................................................................Section 3.15
                  HSR Act...............................................................................Section 3.5
                  Indemnified Party.................................................................Section 5.12(d)
                  Indemnifying Party................................................................Section 5.12(d)
                  India JV Agreement.................................................................Section 5.8(b)
                  India Trademark and Assistance Agreement...........................................Section 5.8(b)
                  Intellectual Property..............................................................Section 3.7(c)
                  JES................................................................................Section 5.6(e)
                  JES Pension Plan...................................................................Section 5.6(f)
                  JES Savings Plan...................................................................Section 5.6(e)
                  Liens.................................................................................Section 3.2
                  Litigation...........................................................................Section 3.10
                  Losses............................................................................Section 5.12(b)
                  March Balance Sheet...................................................................Section 3.6
                  March Balance Sheet Date..............................................................Section 3.6
                  Options............................................................................Section 3.4(c)
                  Permitted Liens.......................................................................Section 3.9
                  Purchase Price........................................................................Section 2.1
                  Savings Plan Transfer Date.........................................................Section 5.6(e)
                  Seagram..................................................................................Preamble
                  Seagram Subleases..................................................................Section 5.8(c)
                  Securities Act........................................................................Section 4.5
                  Seller...................................................................................Preamble
                  Shares...................................................................................Recitals
                  Transferred Employees..............................................................Section 5.6(f)
                  Transition Services Agreement......................................................Section 5.8(a)
                  TRIP...............................................................................Section 5.6(f)
                  Tropicana Savings Plan.............................................................Section 5.6(e)
                  WARN...............................................................................Section 5.6(j)
</TABLE>

                                   ARTICLE II
                           PURCHASE AND SALE OF SHARES

                  SECTION 2.1. Purchase and Sale of Shares. At the Closing, upon
the terms and subject to the conditions of this Agreement, Seller shall sell,
transfer and deliver to Buyer, and Buyer shall purchase from Seller, all of the
Shares. The aggregate purchase price to be paid by Buyer for all of the Shares
shall be $3.3 billion, minus any adjustments to such amount pursuant to Section
2.2 below (the "Purchase Price"). The Purchase Price shall be paid in cash, in
its entirety, by wire transfer in immediately available funds, to an account
designated by Seller at least two business days prior to the Closing.

                  SECTION 2.2. Adjustments to Purchase Price. At least three
business days prior to the Closing Date, Seller and Seagram shall deliver to
Buyer a schedule (the
<PAGE>   10
                                                                               5


"Closing Net Indebtedness Schedule") setting forth the aggregate amount of Net
Indebtedness of the Company and its subsidiaries to be outstanding as of the
Closing Date. Buyer shall promptly review the Net Indebtedness Schedule and
promptly give Seller and Seagram notice of any objections to any items reflected
thereon, provided that, if Buyer fails to make any such objection by the
business day prior to Closing, Buyer shall be deemed to agree to the calculation
of Net Indebtedness on such schedule. If Buyer disagrees with any item contained
on the Closing Net Indebtedness Schedule, Seller, Seagram and Buyer shall
attempt promptly to resolve such disagreement in good faith. The Purchase Price
to be paid pursuant to Section 2.1 shall be decreased by the aggregate amount of
Net Indebtedness reflected on the agreed Closing Net Indebtedness Schedule.

                  SECTION 2.3. Closing Date. The closing of the purchase and
sale of the Shares (hereinafter called the "Closing") shall take place at the
offices of Simpson Thacher & Bartlett, 425 Lexington Avenue, New York, New York,
on August 25, 1998 (but in no event earlier than the business day following the
satisfaction or waiver of the conditions set forth in Article VI), or at such
other time, date and place as shall be fixed by agreement of the parties hereto
(the date on which the Closing actually occurs being hereinafter referred to as
the "Closing Date").

                  SECTION 2.4. Transactions to be Effected at the Closing. At
the Closing:

                  (a) Seller shall deliver to Buyer certificates representing
         the Shares being sold by Seller hereunder, duly endorsed in blank in
         proper form for transfer, with appropriate transfer stamps, if any,
         affixed; and

                  (b) Buyer shall deliver to Seller payment of the Purchase
         Price to be paid to Seller as provided in Section 2.1.

                                   ARTICLE III
              REPRESENTATIONS AND WARRANTIES OF SELLER AND SEAGRAM

                  Each of Seller and Seagram represents and warrants to Buyer as
follows:

                  SECTION 3.1. Authorization and Validity of Agreement. Each of
Seller and Seagram has all requisite corporate power to execute, deliver and
perform under this Agreement. The execution, delivery and performance by Seller
and Seagram of this Agreement and the consummation by Seller and Seagram of the
transactions contemplated hereby have been duly authorized by all necessary
corporate action. This Agreement has been duly executed and delivered by Seller
and Seagram and, assuming due authorization, execution and delivery by Buyer, is
a legal, valid and binding obligation of each of Seller and Seagram, enforceable
against Seller and Seagram, respectively, in accordance with its terms, except
to the extent that its enforceability may be limited by bankruptcy, insolvency,
reorganization, moratorium or other laws relating to or affecting creditors'
rights generally and by general equity principles.

                  SECTION 3.2. Ownership of Shares. As of the date hereof and at
the Closing Date, Seller owns and will own, beneficially and of record, all of
the Shares, free and clear of all security interests, liens, claims, pledges,
agreements, limitations in voting rights, charges or other encumbrances of any
nature whatsoever (collectively, "Liens"). At the Closing Date, Seller will
<PAGE>   11
                                                                               6


transfer to Buyer good and marketable title to the Shares, free and clear of all
Liens (other than any Liens created by Buyer).

                  SECTION 3.3. Existence and Good Standing. Each of Seller,
Seagram, the Company and the Company's subsidiaries is a corporation duly
organized, validly existing and in good standing under the laws of the
jurisdiction of its incorporation and has all requisite corporate power and
authority to own, lease and operate its properties and assets and to conduct its
business as now being conducted. Each of the Company and its subsidiaries is
duly qualified to transact business in each jurisdiction in which the nature of
property owned or leased by it or the conduct of its business requires it to be
so qualified, except where the failure to be duly qualified to transact
business, would not, individually or in the aggregate, have a Company Material
Adverse Effect.

                  SECTION 3.4. Capitalization; Subsidiaries. (a) The authorized
capital stock of the Company consists of (i) 1,000 shares of Common Stock, of
which 100 shares are issued and outstanding and owned by Seller as of the date
hereof, and (ii) 1,100,000 shares of Preferred Stock, par value $100 per share,
none of which shares are issued or outstanding. All of the Shares are validly
issued, fully paid and nonassessable, and are not subject to, nor were they
issued in violation of, any preemptive rights.

                  (b) Schedules 3.4(b) and 1.1 contain accurate and complete
lists of all of the Company's subsidiaries as of the date hereof and all of the
Transferred Subsidiaries as of the Closing Date, respectively. Each of the
outstanding shares of capital stock of each of the Company's subsidiaries is
duly authorized, validly issued, fully paid and nonassessable and, except for
any directors' qualifying shares and except as set forth on Schedule 3.4(b), all
such shares are owned by the Company or another wholly owned subsidiary of the
Company, free and clear of all Liens. Except as otherwise provided in Section
5.9, at Closing, each of the outstanding shares of capital stock of each
Transferred Subsidiary will be duly authorized, validly issued, fully paid and
nonassessable and, except for any directors' qualifying shares and except as set
forth on Schedule 1.1, all such shares shall be owned by the Company or another
wholly owned subsidiary of the Company, free and clear of all Liens.

                  (c) Except as set forth above and except as set forth on
Schedule 3.4(c), there are outstanding (A) no options or other rights to acquire
from the Company or its subsidiaries, and no obligation of the Company or its
subsidiaries to issue, any capital stock, voting securities or securities
convertible into or exchangeable for capital stock or voting securities of the
Company or its subsidiaries ("Options"), (B) no shares of capital stock or other
voting securities of the Company or its subsidiaries and (C) no securities of
the Company or its subsidiaries convertible into or exchangeable for shares of
capital stock or voting securities of the Company or its subsidiaries.

                  SECTION 3.5. No Conflict. Except as set forth on Schedule 3.5
and except for (a) filings under the Hart-Scott-Rodino Antitrust Improvements
Act of 1996 (the "HSR Act"), (b) compliance with any foreign or multinational
antitrust or competition legislation identified on Schedule 3.5 (collectively,
the "Foreign Antitrust Approvals") or (c) filings under the federal securities
laws, the execution, delivery and performance of this Agreement by Seller and
Seagram and the consummation of the transactions contemplated hereby do not and
will not: (i) violate any provision of the charter or by-laws or other
organizational documents of Seller,
<PAGE>   12
                                                                               7


Seagram, the Company or any of the Company's subsidiaries; (ii) conflict with or
violate any law, rule, regulation, order, judgment or decree applicable to
Seller, Seagram, the Company or any of the Company's subsidiaries or by which
Seller, Seagram, the Company or any of the Company's subsidiaries or their
respective properties or assets are bound or affected; (iii) require Seller,
Seagram, the Company or any of the Company's subsidiaries to obtain any consent,
approval or authorization of or make any filing with or give any notice to, any
governmental or regulatory body or judicial authority; or (iv) conflict with,
constitute a default under, result in a breach or acceleration of, or require
notice to or the consent of any third party under any contract, agreement,
commitment, mortgage, note, license or other instrument or obligation to which
Seller, Seagram, the Company or any of the Company's subsidiaries is a party or
by which Seller, Seagram, the Company or any of the Company's subsidiaries is
bound; except in the case of clauses (ii), (iii) and (iv) as would not,
individually or in the aggregate, have a Company Material Adverse Effect.

                  SECTION 3.6. Financial Statements. Seller and Seagram have
caused the Company to furnish to Buyer a complete and correct copy of (a) the
audited combined balance sheets of the Company and its subsidiaries as of
December 29, 1996 and December 28, 1997, and the audited related statements of
operations, business equity and comprehensive income (loss) and cash flows for
the years ended December 24, 1995, December 29, 1996 and December 28, 1997,
together with the notes thereto, in each case audited by Price Waterhouse LLP
(such financial statements, the "Company Year-End Financial Statements"), and
(b) the unaudited combined balance sheet of the Company and its subsidiaries
dated as of March 29, 1998 (the "March Balance Sheet"; the date of the March
Balance Sheet shall be referred to as the "March Balance Sheet Date") and the
related statements of operations, business equity and comprehensive income
(loss) and cash flows for the three months ended March 30, 1997 and March 29,
1998 (the "Company Interim Financial Statements"; together with the Company
Year-End Financial Statements, the "Company Financial Statements"). The Company
Financial Statements present fairly in all material respects the consolidated
financial condition and results of operations of the Business, as of the dates
and for the periods indicated. The Company Financial Statements have been
prepared in accordance with GAAP, consistently applied except where expressly
indicated.

                  SECTION 3.7. Intellectual Property. (a) Except as set forth on
Schedule 3.7(a), (i) the Company and its subsidiaries have all right, title, and
interest in and to or valid and enforceable licenses with respect to all
Intellectual Property, in each case used in or necessary to the Business as now
conducted, (ii) the Company and its subsidiaries are not making use of any
confidential information or trade secrets of others in breach of any agreement
to which the Company or its subsidiaries is a party, and (iii) no written claims
have been asserted by any Person (x) to the effect that the manufacture, use, or
sale of any product or the use of any process now used or offered by the Company
or its subsidiaries infringes on or against any intellectual property of such
Person, or (y) challenging or questioning the validity or effectiveness of any
Intellectual Property, except, in the case of clause (i), (ii) or (iii), where
the failure to have such right, title or interest, or where the existence of
such breach or claim, would not, individually or in the aggregate, have a
Company Material Adverse Effect.

                  (b) Except as set forth on Schedule 3.7(b), neither Seller,
Seagram, the Company nor any of the Company's subsidiaries has granted any
license or entered into any other agreement that would restrict the Company's or
its subsidiaries' rights to use and exploit any of
<PAGE>   13
                                                                               8


the "core marks" (as identified on Schedule 3.7(b)) with respect to the
beverages in International Class 32 in any country where the Business is
currently conducted.

                  (c) As used in this Section, the term "Intellectual Property"
shall mean all patents, patent applications, trademarks, trade names, brand
names, inventions, processes, formulae, copyrights, copyright applications,
know-how, confidential information (including trade secrets) and like rights
recognized by law developed by the Company or its subsidiaries or used in the
Business.

                  SECTION 3.8. Tax Matters. Except as set forth in the Form S-1:
(a) all Tax Returns required to be filed by, or with respect to any activities
of, the Business prior to the date hereof have been filed (except those under
valid extension); (b) all Taxes have been paid or adequately provided for on the
Company Financial Statements (unless such Taxes are being contested in good
faith); (c) there is no action, suit, proceeding, investigation, claim or audit
now pending against, or with respect to, the Business in respect of any Taxes or
assessments which, if determined adversely to the Business, would have a Company
Material Adverse Effect; and (d) Seller is not a "foreign person" within the
meaning of Section 1445 of the Code.

                  SECTION 3.9. Title to Properties; Absence of Liens. Except as
set forth on Schedule 3.9 or in the Form S-1, the Company and its subsidiaries
have good and marketable title to all of their respective material real and
personal properties, and, at Closing will have good and marketable title to all
of their respective material Transferred Assets, in each case free and clear of
all Liens, except (i) Liens for current property taxes not yet due and payable
or being contested in good faith by appropriate proceedings, (ii) statutory
Liens of landlords, carriers, warehousemen, and other Liens imposed by law
incurred in the ordinary course of business for amounts not then delinquent,
(iii) Liens reflected on the March Balance Sheet, (iv) Liens consisting of
zoning or planning restrictions or regulations, easements, permits, restrictive
covenants or encroachments or irregularities in, or exceptions to, title
thereto, and (v) Liens that would not have a Company Material Adverse Effect
(collectively, "Permitted Liens").

                  SECTION 3.10. Legal Proceedings. Except as set forth on
Schedule 3.10 or in the Form S-1, there is no litigation, proceeding or
governmental investigation (collectively, "Litigation") to which Seller,
Seagram, the Company or any of the Company's subsidiaries is a party pending or,
to the knowledge of Seller or Seagram, threatened against Seller, Seagram, the
Company or any of the Company's subsidiaries or any properties or rights of
Seller, Seagram, the Company or any of the Company's subsidiaries or any other
properties or rights included in the Transferred Assets which would,
individually or in the aggregate, result in a Company Material Adverse Effect or
which would have a materially adverse effect on Seller's or Seagram's ability to
consummate the transactions contemplated by this Agreement. Neither Seller,
Seagram nor the Company or any of the Company's subsidiaries is in violation of
any term of any judgment, writ, decree, injunction or order entered by any court
or governmental authority and outstanding against it or any properties or rights
of Seller, Seagram, the Company or any of the Company's subsidiaries or any
other properties or rights included in Transferred Assets, except for such
violations which would not, individually or in the aggregate, have a Company
Material Adverse Effect or which would not have a materially adverse effect on
Seller's or Seagram's ability to consummate the transactions contemplated by
this Agreement.

                  SECTION 3.11. Compliance with Laws; Permits and Licenses. (a)
Except as
<PAGE>   14
                                                                               9


set forth on Schedule 3.11 or in the Form S-1, the Company and its subsidiaries
are in compliance with each law, regulation, ordinance and code promulgated by
any federal, state, local or foreign governmental authority applicable to the
operation, conduct or ownership of the Business or the properties used therein,
except where the failure to comply with any such law, regulation, ordinance or
code would not, individually or in the aggregate, have a Company Material
Adverse Effect. As of the date hereof, neither Seller nor Seagram expects any of
the matters referenced in Schedule 3.11 relating to compliance with
Environmental Laws to have a Company Material Adverse Effect.


                  (b) Except as set forth on Schedule 3.11 or in the Form S-1,
the Company and its subsidiaries have each license, permit, consent, approval,
authorization, qualification and order of any governmental authority necessary
to enable the Company and its subsidiaries to continue to conduct their
respective businesses as now conducted, except where the failure to have any
such license, permit, consent, approval, authorization, qualification or order
would not, individually or in the aggregate, have a Company Material Adverse
Effect.

                  SECTION 3.12. Employee Benefit Plans. (a) Except as set forth
on Schedule 3.12 (the plans and arrangements disclosed in such Schedule 3.12
being the "Company Plans"), the Company Employees (as defined in Section 5.6)
and former employees of the Company and its Subsidiaries are not eligible to
participate in, do not participate in and are not covered by any material
"employee benefit plan" (within the meaning of section 3(3) of the Employee
Retirement Income Security Act of 1974, as amended ("ERISA")), severance,
change-in-control or employment plan or program, stock option, bonus plan, or
incentive plan, deferred compensation plan, share appreciation right, life
insurance, survivor benefit or similar plans, policies or arrangements or
program or employment agreement providing for annual base salary and bonus in
excess of $250,000 per individual employee. True and complete copies or
descriptions of the Company Plans have been or will be made available to Buyer.

                  (b) Except as set forth on Schedule 3.12, each Company Plan
has been administered and is in compliance with the terms of such Plan and all
applicable laws, rules and regulations, except where the failure thereof would
not, individually or in the aggregate, have a Company Material Adverse Effect.

                  (c) Except as set forth on Schedule 3.12, each Company Plan
intended to be qualified within the meaning of section 401(a) of the Code has
received a favorable determination from the Internal Revenue Service.

                  (d) Except where the liability would not have a Company
Material Adverse Effect: (i) no "reportable event" (as such term is used in
section 4043 of ERISA) (other than those events for which the 30-day notice has
been waived pursuant to the regulations) or non-exempt prohibited transaction
prohibited by Section 406 of ERISA or Section 4975 of the Code has occurred with
respect to any Company Plan, and (ii) no "accumulated funding deficiency" (as
such term is used in section 412 or 4971 of the Code) has occurred during the
last five years with respect to any Company Plan.

                  (e) No litigation or administrative or other proceeding
involving any Company Plans has occurred or, to the knowledge of Seller or
Seagram, is threatened where an
<PAGE>   15
                                                                              10


adverse determination would result in liability that would have a Company
Material Adverse Effect.

                  (f) Except as set forth on Schedule 3.12, the Company has not
contributed to any "multiemployer plan" (within the meaning of section 3(37) of
ERISA) and neither the Company nor any member of its controlled group has
incurred any withdrawal liability which remains unsatisfied in an amount which
would result in liability that would have a Company Material Adverse Effect.

                  (g) No Company Plan has been terminated, where such
termination has resulted in liability under Title IV of ERISA that would have a
Company Material Adverse Effect.

                  (h) Except pursuant to the arrangements listed on Schedule
3.12, as set forth on the Company Financial Statements, as contemplated by this
Agreement, or as would not have a Company Material Adverse Effect, the execution
of this Agreement and the consummation of the transactions contemplated herein
will not, in and of itself, result in any payment (whether of severance pay or
otherwise) becoming due from or under any Company Plan to any current or former
director, officer, consultant or employee of the Company or any of its
subsidiaries or result in the vesting, acceleration of payment or increases in
the amount of any benefit payable under any Company Plan to or in respect of any
such current or former director, officer, consultant or employee.

                  (i) Except as contemplated by this Agreement, there has been
no amendment to, written interpretation of or announcement by Seller, Seagram or
the Company relating to any Company Plan that would increase by more than 25%
the expense of maintaining such Company Plan above the level of the expense
incurred in respect thereof since the last day of the most recently completed
fiscal year.

                  (j) Except as set forth in Schedule 3.12 or in the Form S-1 or
as would not result in a Company Material Adverse Effect, (i) to the knowledge
of Seller or Seagram, there are no labor disputes of a material nature pending
between the Company or its subsidiaries, on the one hand, and any of their
employees, on the other hand, and there are no known organizational efforts
presently being made involving any of such employees and (ii) each of the
Company and its subsidiaries has complied in all material respects with all laws
relating to the employment of labor, including any provisions thereof relating
to wages, hours, collective bargaining and the payment of social security and
other taxes, and is not liable for any arrearage of wages or any taxes or
penalties for failure to comply with the foregoing.

                  (k) Employee Communications. Seller, Seagram and Buyer shall
use their reasonable efforts to cooperate in making any communications with
Company Employees and former employees of the Company regarding the transactions
contemplated by this Agreement.

                  (l) Non-Solicitation. Unless Buyer otherwise agrees in
writing, for a period of 12 months from the date of this Agreement, Seller,
Seagram and their affiliates, will not actively and directly solicit any
officer, manager or key employee of the Company to become employed by Seller,
Seagram or any of their affiliates, except that Seller, Seagram and/or their
affiliates shall not be precluded from hiring any such officer, manager or key
employee whose
<PAGE>   16
                                                                              11


employment has been terminated by the Company.

                  SECTION 3.13. Environmental Matters. (a) Except as set forth
on Schedule 3.13 or in the Form S-1, (i) the Company, its subsidiaries and the
Transferred Assets are in compliance with all Environmental Laws, except where
the failure to be in compliance would not, individually or in the aggregate,
have a Company Material Adverse Effect, and (ii) to the knowledge of Seller or
Seagram, there are not, with respect to the Company, any of its subsidiaries or
the Transferred Assets during the last three years, any past violations of
Environmental Laws, releases of any material into the environment, actions,
activities, circumstances, conditions, events, incidents, contractual
obligations or other legal requirements that may give rise to any liability,
cost or expense under any Environmental Laws, which liabilities, costs or
expenses, either individually or in the aggregate, would have a Company Material
Adverse Effect. As of the date hereof, neither Seller nor Seagram expects any of
the matters referenced in Schedule 3.13 to have a Company Material Adverse
Effect.

                  (b) As used in this Section, the term "Environmental Laws"
means the applicable common law and all applicable federal, state, local and
foreign laws relating to pollution or protection of human health or the
environment (including, without limitation, ambient air, surface water,
groundwater, land surface or subsurface strata), including, without limitation,
laws relating to emissions, discharges, releases or threatened releases of, or
exposure to, chemicals, pollutants, contaminants, asbestos-containing materials
or industrial, toxic or hazardous substances or wastes into the environment, as
well as all applicable authorizations or codes, decrees, injunctions, judgments,
licenses, orders, permits or regulations in effect thereunder.

                  SECTION 3.14. Company's Business; Condition of the Business.
(a) Except as otherwise contemplated by this Agreement and except for the
corporate services currently provided to the Company by or at the direction of
Seagram which after the Closing will be provided either pursuant to the
Transition Services Agreement or by third parties, as of the Closing Date, the
Company and its subsidiaries will have all right, title and interest to the
businesses, assets and properties (real and personal, tangible and intangible)
necessary to conduct in all material respects the juice and juice beverage
businesses currently conducted by Seagram and its affiliates.

                  (b) Since the March Balance Sheet Date, (i) there has been no
material adverse change in the Business or in the financial condition, assets,
liabilities or results of operations of the Company and its subsidiaries, taken
as a whole, (ii) the Business has been conducted in the ordinary course of
business consistent with past practice and (iii) except as otherwise
contemplated by this Agreement, there has not been any action which, if it had
been taken after the date hereof, would have required the consent of Buyer under
Section 5.1.

                  SECTION 3.15. Brokers, Finders, etc. Neither Seller, Seagram
nor the Company and the Company's subsidiaries have employed any broker, finder,
investment banker or other intermediary in connection with the transactions
contemplated by this Agreement which would be entitled to a broker's, finder's,
investment banker's or similar fee or commission in connection with such
transactions, except Goldman, Sachs & Co. ("Goldman Sachs") has been retained as
financial advisor to Seagram for the transactions contemplated hereby.
<PAGE>   17
                                                                              12


                  Neither Seller nor Seagram makes any representation or
warranty whatsoever, express or implied, except those representations and
warranties contained in this Article III. Disclosure of any fact or item in any
Schedule hereto referenced by a particular paragraph or Section in this
Agreement shall, should the existence of the fact or item or its contents be
relevant to any other paragraph or Section, be deemed to be disclosed with
respect to that other paragraph or Section whether or not a specific cross
reference appears.

                                   ARTICLE IV
                     REPRESENTATIONS AND WARRANTIES OF BUYER

                  Buyer represents and warrants to Seller and Seagram as
follows:

                  SECTION 4.1. Authorization and Validity of Agreement. Buyer
has all requisite corporate power to execute, deliver and perform under this
Agreement. The execution, delivery and performance by Buyer of this Agreement
and the consummation by Buyer of the transactions contemplated hereby have been
duly authorized by all necessary corporate action. This Agreement has been duly
executed and delivered by Buyer and, assuming due authorization, execution and
delivery by Seller and Seagram, is a legal, valid and binding obligation of
Buyer, enforceable against Buyer in accordance with its terms, except to the
extent that its enforceability may be limited by bankruptcy, insolvency,
reorganization, moratorium or other laws relating to or affecting creditors'
rights generally and by general equity principles.

                  SECTION 4.2. Existence and Good Standing. Buyer is a
corporation duly organized, validly existing and in good standing under the laws
of the jurisdiction of its organization and has all requisite corporate power
and authority to own, lease and operate its properties and assets and to conduct
its business as now being conducted.

                  SECTION 4.3. No Conflict. Except for filings under the HSR Act
and receipt of any Foreign Antitrust Approvals, the execution, delivery and
performance of this Agreement by Buyer and the consummation of the transactions
contemplated hereby do not and will not: (i) violate any provision of the
organizational documents of Buyer or its subsidiaries; (ii) conflict with or
violate any law, rule, regulation, order, judgment or decree applicable to Buyer
or its subsidiaries or by which Buyer or its subsidiaries or their respective
properties or assets are bound or affected; (iii) require Buyer or its
subsidiaries to obtain any consent, approval or authorization of or make any
filing with or give any notice to, any governmental or regulatory body or
judicial authority; or (iv) conflict with, constitute a default under, result in
a breach or acceleration of, or require notice to or the consent of any third
party under any contract, agreement, commitment, mortgage, note, license or
other instrument or obligation to which Buyer or its subsidiaries is a party or
by which Buyer or its subsidiaries is bound; except in the case of clauses (ii),
(iii) and (iv) as would not, individually or in the aggregate, have a Buyer
Material Adverse Effect.

                  SECTION 4.4. Legal Proceedings. There is no Litigation to
which Buyer or any of its subsidiaries is a party pending or, to the knowledge
of Buyer, threatened against Buyer or any of its subsidiaries or any properties
or rights of Buyer or any of its subsidiaries which would, individually or in
the aggregate, result in a Buyer Material Adverse Effect. Neither Buyer nor any
of its subsidiaries is in violation of any term of any judgment, writ, decree,
injunction or
<PAGE>   18
                                                                              13


order entered by any court or governmental authority and outstanding against it
or any properties or rights of Buyer or any of its subsidiaries, except for such
violations which would not, individually or in the aggregate, have a Buyer
Material Adverse Effect.

                  SECTION 4.5. Purchase for Investment. Buyer is aware that no
Shares are registered under the Securities Act of 1933, as amended (the
"Securities Act"), or under any state securities laws. Buyer is not an
underwriter, as such term is defined under the Securities Act, and Buyer will
acquire the Shares for its own account for investment and not with a view toward
any resale or distribution thereof in violation of U.S. federal or state
securities laws and with no present intention of distributing or reselling any
part thereof.

                  SECTION 4.6. Investigation. Buyer is experienced in the
acquisition and management of businesses. To the knowledge of Buyer and except
to the extent the Buyer has otherwise advised Seller and Seagram in writing,
none of the representations or warranties in Article III is untrue or incorrect.

                  SECTION 4.7. Financing. Buyer either (a) has available on
hand, from its working capital and/or currently available unrestricted credit
facilities or (b) has obtained binding commitment letters (the "Commitment
Letters"), with a reputable financial institution or institutions, which letters
are currently in effect and contain no conditions that could impair the ability
of Buyer to timely perform its obligations hereunder, for all financing (both
equity and debt) that will be required to provide all funds necessary to enable
Buyer to consummate the transactions contemplated by this Agreement and to
provide adequate working capital for the Company and its subsidiaries following
the Closing. True and complete copies of the Commitment Letters (if obtained)
have been previously delivered to Seller and Seagram.

                  SECTION 4.8. Brokers, Finders, etc. Except for Lehman Brothers
Inc., neither Buyer nor any of its subsidiaries has employed any broker, finder,
investment banker or other intermediary in connection with the transactions
contemplated by this Agreement which would be entitled to a broker's, finder's,
investment banker's or similar fee or commission in connection with such
transactions.

                  Buyer does not make any representation or warranty whatsoever,
express or implied, except those representations and warranties contained in
this Agreement (including any Schedule or Exhibit hereto) or in any certificate
required to be delivered to Seller or Seagram hereunder. Disclosure of any fact
or item in any Schedule hereto referenced by a particular paragraph or Section
in this Agreement shall, should the existence of the fact or item or its
contents be relevant to any other paragraph or Section, be deemed to be
disclosed with respect to that other paragraph or Section whether or not a
specific cross reference appears.
<PAGE>   19
                                                                              14


                                    ARTICLE V
                                    COVENANTS

                  SECTION 5.1. Conduct of the Businesses of the Company. Seller
and Seagram agree, jointly and severally, that, except as otherwise contemplated
by this Agreement and except as set forth on Schedule 5.1 or in the Form S-1,
without the prior written consent of Buyer (which consent will not be
unreasonably withheld), during the period commencing on the date hereof and
ending at the Closing Date:

                  (a) the Business shall be conducted only in the ordinary
         course of business consistent with past practice;

                  (b) Seller, Seagram, the Company and the Company's
         subsidiaries shall use all reasonable efforts to preserve substantially
         intact the business organization of the Company and its subsidiaries
         and to preserve the present relationships of the Company and its
         subsidiaries with customers, suppliers and other persons with which the
         Company or any of its subsidiaries has significant business relations;

                  (c) the Company and its subsidiaries will not amend their
         respective charter, bylaws or other organizational documents;

                  (d) the Company and its subsidiaries will not issue or agree
         to issue any additional shares of capital stock of any class or series,
         or any securities convertible into or exchangeable for shares of its
         capital stock or issue any options, warrants or other rights to acquire
         any shares of its capital stock, nor will Seagram or Seller encumber
         the Shares in any way;

                  (e) the Company and its subsidiaries will not declare, set
         aside, make or pay any dividend or other distribution, payable with
         respect to any of its capital stock;

                  (f) the Company and its subsidiaries will not sell, transfer,
         lease, license, pledge, mortgage, or otherwise dispose of, or encumber
         any assets or properties, real, personal or mixed, that are material,
         individually or in the aggregate, to the Business, except sales of
         inventory in the ordinary course of business consistent with past
         practice and dispositions of obsolete or unnecessary assets;

                  (g) neither the Company nor any of its subsidiaries will (i)
         cancel any debts or waive any claims or rights, except in the ordinary
         course of business consistent with past practice, (ii) make any loans
         or advances (other than routine advances to employees and any
         intercompany loans made to or intercompany cash sweeps by Seagram or
         its subsidiaries consistent with past practice), (iii) make or commit
         to make any capital expenditure, other than (A) of the types and in the
         amounts set forth in the Company's current projections for capital
         expenditures (copies of which have been previously delivered to Buyer)
         or (B) for additional capital expenditures in an aggregate amount not
         to exceed $25 million; or (iv) except with respect to endorsement of
         negotiable instruments in the ordinary course of its business
         consistent with past practice, incur, assume or guarantee any
         indebtedness for borrowed money, other than purchase money borrowings,
         indebtedness for borrowed money incurred in the ordinary course of
         business
<PAGE>   20
                                                                              15


         (including intercompany borrowings from Seagram or any of its
         subsidiaries), refundings of existing indebtedness and other
         indebtedness for borrowed money in an amount not exceeding $25 million;

                  (h) the Company and its subsidiaries will not grant any
         increase in the compensation of directors, officers or employees
         (including any such increase pursuant to any bonus, pension,
         profit-sharing or any Company Plan), except (i) as may be required
         under currently existing agreements, plans or arrangements or (ii) in
         the ordinary course of business consistent with past practice
         (including, without limitation, annual salary increases to Company
         employees);

                  (i) except as may be required as a result of a change in law
         or in GAAP, the Company will not change in a material way any of the
         accounting practices or principles used by it;

                  (j) neither Seller, Seagram, the Company nor the Company's
         subsidiaries will take or agree to take any action that would have a
         Company Material Adverse Effect or create a material adverse change
         with respect to the Business;

                  (k) neither Seller, Seagram, the Company nor the Company's
         subsidiaries shall grant any license or enter into any other agreement
         that would restrict the Company's or its subsidiaries' rights to use
         and exploit any of the "core marks" (as identified on Schedule 3.7(b))
         with respect to beverages in International Class 32 in any country
         where the Business is currently conducted; and

                  (l) neither Seller, Seagram, the Company nor the Company's
         subsidiaries will agree, whether in writing or otherwise, to do any of
         the foregoing.

                  SECTION 5.2. Access to Information; Confidentiality. (a) Prior
to Closing and subject to the provisions of the Confidentiality Agreement
referred to below, Seller and Seagram agree to (i) give or cause to be given to
Buyer and its employees, advisors and other representatives complete access,
during normal business hours, to the offices, employees, properties, books and
records of the Company and its subsidiaries as Buyer may from time to time
reasonably request and (ii) furnish or cause to be furnished to Buyer such
financial and operating data and other information with respect to the Company
and its subsidiaries as Buyer may from time to time reasonably request. No
investigation made by Buyer and its employees, advisors and other
representatives shall affect the representations, warranties and agreements made
by Seller and Seagram pursuant to this Agreement, and each such representation,
warranty and agreement shall survive any such investigation in accordance with
the terms of this Agreement.

                  (b) All information provided or obtained pursuant to the
foregoing shall be held by Buyer in accordance with and subject to the terms of
the Confidentiality Agreement, dated as of June 25, 1998 (the "Confidentiality
Agreement"), among Seagram, the Company and Buyer.

                  SECTION 5.3. No Solicitation. During the period from the date
hereof until the Closing Date, each of Seller and Seagram agrees not to, and to
cause the Company and their
<PAGE>   21
                                                                              16


respective officers, directors, employees or advisors acting on their behalf not
to, solicit, initiate or engage in any other proposals or offers from any person
relating to any of the matters contemplated by this Agreement, including,
without limitation, a merger or other business combination or public offering
involving the Company or any of its subsidiaries, or offer to acquire in any
manner, directly or indirectly, the outstanding equity of or a substantial
portion of the assets of the Company and its subsidiaries (collectively, an
"Alternative Proposal"). Seller and Seagram shall immediately cease and cause to
be terminated all existing discussions, negotiations and other communications
with any persons with respect to any Alternative Proposal.

                  SECTION 5.4. Further Action; All Reasonable Efforts. Subject
to the terms and conditions hereof, Seller, Seagram and Buyer agree to use all
reasonable efforts to take, or cause to be taken, promptly all actions and to
do, or cause to be done, promptly all things necessary, proper or advisable to
consummate and make effective the transactions contemplated by this Agreement,
including, without limitation obtaining prior to Closing all licenses,
certificates, permits, consents, approvals, authorizations, qualifications and
orders of governmental authorities and other persons as are necessary or
desirable for the consummation of the transactions contemplated hereby,
including, but not limited to, such consents and approvals as may be required
under the HSR Act as set forth below and any state or foreign legislation and
those of any counterparties to significant agreements. Seller, Seagram and Buyer
shall cooperate fully with each other to the extent reasonable in connection
with the foregoing and no party hereto will take any action for the purpose of
delaying, impairing or impeding the receipt of any required or desirable
consent, authorization, order or approval or the making of any required filing
or registration.

                  SECTION 5.5. Antitrust Laws. Seller and Seagram, on the one
hand, and Buyer, on the other hand, shall timely and promptly make all filings
which may be required by each of them in connection with the consummation of the
transactions contemplated hereby under the HSR Act and any state, foreign or
multinational antitrust legislation or by any foreign or multinational
governmental authority, and the parties shall respectively use all reasonable
efforts to cause the prompt termination or expiration of the applicable waiting
period under such laws. Seller and Seagram, on the one hand, and Buyer, on the
other hand, agree that their respective initial filings under the HSR Act and in
respect of any Foreign Antitrust Approval shall be made no later than the fifth
business day following the date of this Agreement. Each party shall furnish to
the other such necessary information and assistance as the other party may
reasonably request in connection with the preparation of any necessary filings
or submissions by it to any U.S. federal or state or foreign or multinational
governmental agency, including, without limitation, any filings necessary under
the provisions of the HSR Act. Each party shall provide the other party the
opportunity to make copies of all correspondence, filings or communications (or
memoranda setting forth the substance thereof) between such party or its
representatives, on the one hand, and the Federal Trade Commission (the "FTC"),
the Antitrust Division of the United States Department of Justice (the
"Antitrust Division") or any state, foreign or multinational governmental agency
or members of their respective staffs, on the other hand, with respect to this
Agreement or the transactions contemplated hereby. Each party agrees to inform
promptly the other party of any communication made by or on behalf of such party
to, or received by or on behalf of such party from, the FTC, the Antitrust
Division or any other state, foreign or multinational governmental authority
regarding any of the transactions contemplated hereby.
<PAGE>   22
                                                                              17


                  SECTION 5.6. Employee Matters. (a) General. Effective as of
the Closing Date, except as set forth on Schedule 5.6, employees of the Company
and its Subsidiaries (collectively, "Company Employees") shall cease
participation in all plans, programs, policies and arrangements maintained for
their benefit by Seller, Seagram or any of Seagram's affiliates (other than the
Company and its Subsidiaries). Commencing on the Closing Date and through the
period ending on December 31, 1999, Buyer shall, or shall cause the Company (or
any successor thereof) to, provide the Company Employees and former employees of
the Company with compensation and benefits that are comparable in the aggregate
to those currently provided to such Company Employees and former employees.

                  (b) Service Credit. Buyer shall cause each Company Employee to
be given credit for all purposes (including for accrual of benefits under any
defined benefit plans, except where to do so would result in a duplication of
benefits) for all service prior to the Closing Date with the Company and its
Affiliates (to the extent taken into account under similar plans, programs and
arrangements in effect immediately prior to the Closing Date) under each
employee benefit plan, program and arrangement maintained for the benefit of
such Company Employee on or after the Closing Date.

                  (c) Pre-Existing Conditions. With respect to any "employee
welfare benefit plans" (within the meaning of Section 3(1) of ERISA) maintained
for the benefit of Company Employees on and after the Closing Date, Buyer shall
(i) cause there to be waived any pre-existing condition limitations and (ii)
give effect, in determining any deductible and maximum out-of-pocket
limitations, to claims incurred and amounts paid by, and amounts reimbursed to,
such employees with respect to similar plans maintained by Seller or Seagram (or
their controlled affiliates) for their benefit immediately prior to the Closing
Date.

                  (d) Vacation and Sick Leave. With respect to any accrued but
unused vacation time and sick leave to which any Company Employee is entitled
pursuant to the vacation and sick leave policy applicable to such employee
immediately prior to the Closing Date, Buyer shall allow such employee to
utilize such accrued vacation time and sick leave; provided, however, that if
Buyer deems it necessary to disallow such employee from taking such accrued
vacation or sick leave or the employment of such employee terminates for any
reason prior to the time such vacation or sick leave off can be utilized, Buyer
shall be liable for and pay in cash to each such employee an amount equal to
salary and wages in respect of such accrued vacation or sick leave .

                  (e) 401(k) Plan. Effective as of the Closing Date, Buyer shall
adopt or shall cause the Company to adopt a 401(k) plan ("Tropicana Savings
Plan") and related trust for the benefit of Company Employees, to which assets
and liabilities of Company Employees participating in the Retirement and Savings
Plan for Employees of Joseph E. Seagram & Sons and Affiliates ("JES Savings
Plan") immediately prior to the Closing Date shall be transferred as promptly as
practicable thereafter. For purposes of this Section 5.6(e), "Company Employees"
shall include terminated employees of the Company who maintain account balances
in the JES Savings Plan immediately prior to the Closing Date, as well as any
employee of Seagram or Joseph E. Seagram & Sons, Inc. ("JES"), or any affiliate
thereof who is transferred to or otherwise becomes employed by the Company in
connection with this transaction ("Transferred Employees"). Prior to such date
of transfer ("Savings Plan Transfer Date"), Seller shall (i) cause the trustee
of the JES Savings Plan to segregate, in accordance with the spinoff provisions
set
<PAGE>   23
                                                                              18


forth under Section 414(l) of the Code, the assets of the JES Savings Plan
representing the full account balances therein of Company Employees for all
periods of participation through the Closing Date (including, as applicable, all
contributions and all earnings attributable thereto valued as of the last
valuation date preceding the Savings Plan Transfer Date); (ii) make all required
filings and submissions to the appropriate governmental agencies; and (iii) make
all required amendments to the JES Savings Plan and related trust agreement
necessary to provide for the segregation and transfer of assets described in
this Section 5.6(e). On the Savings Plan Transfer Date, Seller shall cause the
trustee of the JES Savings Plan to transfer to the trustee of the Tropicana
Savings Plan the full account balances (inclusive of loans) of Company
Employees, valued as of the last valuation date preceding the Savings Plan
Transfer Date, in kind, based on those investment funds in which such account
balances are then invested (including, but not limited to, the "Stock Fund" (as
defined in the JES Savings Plan)); provided, however, that plan loans to Company
Employees shall be transferred in the form of notes. As of the Savings Plan
Transfer Date, Buyer shall cause the Tropicana Savings Plan to assume all
liabilities attributable to such assets, whether incurred prior to or after the
Closing Date. Following the Closing Date and during their employment with the
Company, Company Employees who have outstanding loans originally made from the
JES Savings Plan shall be permitted to repay such loans by way of regular
deductions from their paychecks, and prior to the Savings Plan Transfer Date,
Buyer or the Company (as the case may be) shall cause all such deductions to be
forwarded to the JES Savings Plan as promptly as practicable. Buyer shall assume
all liabilities relating to the participation of Company Employees in the JES
Savings Plan. To the extent requested, Seller agrees to reasonably assist Buyer
in its undertaking to establish the Tropicana Savings Plan, including making
available to Buyer any relevant information or plan documentation that Seller
may have developed in connection with its prior consideration of adopting a
401(k) plan for employees of the Company; provided however that Buyer shall
reimburse Seller for any costs incurred in connection with providing such
assistance.

                  (f) Pension Plan. Prior to the Closing Date, (i) Seller and
Seagram will cause the Tropicana Retirement Income Plan ("TRIP") to assume all
liabilities and obligations of the Pension Plan for the Employees of Joseph E.
Seagram & Sons, Inc. and Subsidiaries (the "JES Pension Plan") associated with
Company Employees, as well as with any Transferred Employees or any former
employee of Seagram, JES or any affiliate thereof who is employed by the Company
as of the Closing Date, effective as of the date assets are transferred with
respect to such liabilities and obligations, and (ii) JES shall cause the JES
Pension Plan to assume all liabilities and obligations of the TRIP associated
with current employees of Seagram, JES or any affiliate thereof who were
employed by the Company prior to such employment and who have accrued but unpaid
benefits under the TRIP, effective as of the date assets are transferred with
respect to such liabilities and obligations. On or as soon as practicable after
the Closing Date, Buyer shall adopt a separate master trust (the "Tropicana
Master Trust") in form reasonably satisfactory to Seller, and Seller and Seagram
shall cause the Joseph E. Seagram & Sons, Inc. Master Trust (the "JES Master
Trust") and any other trust which holds assets allocable to the TRIP and the
Tropicana Products Inc. Pension Plan ("TROP") to transfer any and all assets
allocable to the TRIP and TROP to the Tropicana Master Trust. Such assets shall
be transferred in-kind as proportionate shares of each asset class held by the
JES Master Trust or any other trust in which TRIP and TROP assets are then held.
In addition, as soon as practicable after the Closing Date, but in no event
sooner than 30 days after the filing of Form 5310-A by both plans (the "Asset
Transfer Date"), (x) the JES Pension Plan shall transfer to the TRIP, in cash,
an amount determined by the actuaries for the JES Pension Plan to be equal to
the present value,
<PAGE>   24
                                                                              19


calculated on the accumulated pension benefit obligation basis using interest
rates specified by the Pension Benefit Guaranty Corporation ("APBO Basis"), of
the accrued benefit, under the JES Pension Plan as of the Closing Date, of the
Company Employees, the Transferred Employees and former employees of Seagram,
JES or any affiliate thereof who is employed by the Company as of the Closing
Date, and (y) the TRIP shall transfer to the JES Pension Plan, in cash, an
amount determined by the actuaries for the JES Pension Plan to be equal to the
present value, calculated on the APBO Basis, of the accrued benefit, under the
TRIP, as of the Closing Date, of current employees of Seagram, JES, or any
affiliate thereof who were employed by the Company prior to such employment, in
either case plus interest thereon at the prime rate of The Chase Manhattan Bank
for the period from the Closing Date to the Asset Transfer Date.

                  (g) Foreign Benefit Plans. As soon as practicable, with
respect to the foreign pension plans and foreign employee benefit plans
maintained by Seagram for any Company Employees, there will be a transfer of
liabilities (and, if applicable, any related assets) to successor Company plans,
performed in accordance with the requirements of applicable local law.

                  (h) Top Hat Plans. Prior to the Closing Date, (i) Seller and
Seagram will cause the Company to (x) assume the liabilities, if any, of
Transferred Employees under the JES Benefit Equalization Plan and (y) cause the
Company executive supplemental plans to assume all liabilities and obligations
of Company Employees, including Transferred Employees or any former employee of
Seagram, JES or any affiliate thereof who is employed by the Company as of the
Closing Date, under any executive supplemental plan maintained by Seagram, JES
or any affiliate thereof, and (ii) Seller and Seagram will cause the JES
executive supplemental plans to assume all liabilities and obligations of any
current employee of Seagram, JES, or any affiliate thereof who were employed by
the Company prior to such employment.

                  (i) Option Plans. As of the Closing Date, Seller and Seagram
shall cause Company Employees to vest immediately in all outstanding unvested
options under The Seagram Company Ltd. 1996 Stock Incentive Plan and The Seagram
Company Ltd. 1992 Stock Incentive Plan ("Accelerated Vested Options") and
Company Employees holding any vested options and Accelerated Vested Options as
of the Closing Date shall be entitled to exercise any vested options or
Accelerated Vested Options thereunder in accordance with the terms of such
plans.

                  (j) WARN. Buyer shall not, on, or at any time prior to 90 days
after, the Closing Date, effectuate a "plant closing" or "mass layoff", as those
terms are defined in the Worker Adjustment and Retraining Notification Act of
1988 ("WARN"), affecting in whole or in part any site of employment, facility,
operating unit or employee, without notifying Seller and Seagram in advance and
without complying with the notice requirements and other provisions of WARN, as
well as all requirements of the corresponding laws of any state.

                  (k) Bonuses. Buyer shall pay or cause the Company to pay all
amounts due on and after the Closing Date to any Company Employee under any
bonus plan or program maintained by the Company, including the special bonus
program for senior executives, in accordance with the terms thereof; provided
that Buyer's payment obligation with respect to the special bonus program for
senior executives shall not exceed $1,000,000.

                  (l) Severance Plans. Effective as of the Closing Date, Buyer
shall cause the
<PAGE>   25
                                                                              20


Company to perform the Company's obligations under (i) the Severance and
Change-in-Control Plan for Executives of Tropicana Products, Inc. and
Affiliates and (ii) the Severance Pay Plan of Tropicana Products, Inc., in each
case in accordance with the terms and conditions of each such plan as in effect
as of the date of this Agreement.

                  (m)      Employment Agreement.

                           (i) As of the Closing Date, Buyer shall assume all
obligations and liabilities of Seagram and JES with respect to the letter
agreement relating to the employment of Ellen R. Marram ("Marram") among
Seagram, JES and Marram dated January 26, 1998 (the "Employment Letter") (a copy
of which has been previously made available to Buyer) including, without
limitation, any liability under the Letter Agreement arising as a result of the
consummation of the transactions contemplated hereby or as a result of the
termination of Marram's employment with Seagram, JES or the Company (including
any payment that may become due thereunder as a result of Seagram's election not
to extend the exercise period of any stock options held by Marram). Buyer shall
indemnify Seagram and JES with respect to any liability that either may incur
with respect the Employment Letter. Seagram agrees that it will not amend or
modify the Employment Letter without the written consent of the Buyer.

                           (ii) Notwithstanding clause (i) of this Section
5.6(m), upon Buyer's notification to Seagram in writing of (x) Marram's
commencement of employment with the Company or its Affiliates following the
Closing Date, should Marram be offered and accept continued employment with the
Company or its Affiliates following the Closing Date, or (y) the Buyer's
determination not to offer Marram, or Marram's refusal to accept, continued
employment with the Company or its Affiliates following the Closing Date,
Seagram shall pay to the Company (or, if instructed by the Company in advance in
writing, to Marram) the amount of $2,600,000 (the "Payment Amount") in order
partially to fund (A) if clause (x) above is applicable, the Company's (or its
Affiliate's) ongoing compensation obligation to Marram (the "Compensation
Obligation") and (B) if clause (y) above is applicable, the Buyer's severance
obligation to Marram (the "Severance Obligation"); provided that in the event
any of the Buyer, the Company or any of their Affiliates is entitled to a tax
deduction with respect to the payment of the Compensation Obligation or the
Severance Obligation to Marram, as applicable (or, in connection with Seagram's
payment of the Payment Amount directly to Marram), then the amount of the
Payment Amount shall be reduced by an amount equal to the product of (I) the
amount of such tax deduction times (II) the highest marginal rate of tax paid or
payable by the taxpayer claiming such deduction for the taxable year of such
taxpayer in which the Payment Amount is to be paid.


                  SECTION 5.7. Public Disclosures. On or prior to the Closing
Date, neither Seller or Seagram, on the one hand, nor Buyer, on the other hand,
will issue (or cause any of its controlled affiliates to issue) any press
release or make any other public disclosures concerning this transaction or the
contents of this Agreement without the prior consultation with the other party.
Notwithstanding the above, nothing in this Section will preclude any party from
making any disclosures required by law, regulation or the rules of any
applicable securities exchange or necessary and proper in conjunction with the
filing of any tax return or other document required to be filed with any
federal, state or local governmental body, authority or agency.

<PAGE>   26

                                                                              21

            SECTION 5.8. Transition Services; Future Far-East Arrangements;
Subleases; Insurance Arrangements. (a) Prior to the Closing Date, Seagram and
the Buyer shall negotiate in good faith an agreement, substantially in the form
of Exhibit A hereto (the "Transition Services Agreement"), pursuant to which
Seagram will agree to provide, and the Company will agree to purchase, the
transition services specified therein at the price, for the period and on the
other terms specified therein. On or prior to the Closing Date, Seagram will,
and Seller and Seagram will cause the Company to, execute the Transition
Services Agreement.

            (b) On or prior to the Closing Date, (i) Seagram (or one or more of
its affiliates) will, and Seller and Seagram will cause the Company to, execute
trademark and technical assistance agreements (the "India Trademark and
Assistance Agreement" and the "China Trademark and Assistance Agreement",
respectively), pursuant to which Seagram (or such affiliates), on the one hand,
and the Company, on the other hand, will agree that the Company and its
subsidiaries will grant to the respective parties to such agreements a license
to use the "Tropicana" name and provide or cause to be provided the technical
assistance and other arrangements designated therein at the price, for the
period and on the other terms specified in the Statement of Indicative Terms
attached hereto as Exhibit B-1, and (ii) Seagram (or one or more of its
affiliates) will, and Seller and Seagram will cause the Company to, execute a
joint venture agreement (the "India JV Agreement"), pursuant to which Seagram
(or such affiliates), on the one hand, and the Company, on the other hand, will
agree to the creation of a joint venture for the operation of a new Indian
technology center and other arrangements designated therein for the period and
on the other terms specified in the Statement of Indicative Terms attached
hereto as Exhibit B-2. Seller and Seagram agree to promptly provide to Buyer
access to and copies of, with an opportunity to review and (to the extent
reasonably practicable) discuss the same prior to the effectiveness thereof, all
material agreements, filings, instruments and other documents related to the
India Trademark and Assistance Agreement, the China Trademark and Assistance
Agreement and the India JV Agreement.

            (c) On or prior to the Closing Date, Seagram (or one or more of its
affiliates) will, and Seller and Seagram will cause the Company to, enter into
subleases (collectively, the "Seagram Subleases"), pursuant to which Seagram (or
such affiliates), on the one hand, and the Company, on the other hand, will
agree that the Company and its subsidiaries will sublease certain office space
from Seagram and its subsidiaries, at lease rentals, for the period and on the
other terms specified for each applicable lease location in the Statement of
Indicative Terms attached hereto as Exhibit C.

            (d) To the extent that (i) there are third party insurance policies
maintained by Seagram or its affiliates covering any loss or liability relating
to the Business and arising out of an occurrence prior to the Closing (such loss
or liability, an "Insured Loss") and (ii) such third-party insurance policy
continues after the Closing to permit claims to be made with respect to such
Insured Loss, Seller and Seagram agree to cooperate with Buyer and the Company
and the Company's subsidiaries in submitting claims on their behalf under such
insurance policies with respect to such Insured Losses; provided that Buyer
agrees to reimburse, indemnify and hold Seller, Seagram and Seagram's affiliates
harmless from all liabilities, costs and expenses actually incurred by them as a
result of any such claim. Buyer acknowledges and agrees that prior to January 1,
1998, workers compensation and general liability exposures of the Company were
insured by self insurance, retrospectively rated insurance programs, third party
insurance programs or combinations thereof and, to the extent that such
arrangements associated with
<PAGE>   27
                                                                              22


Company claims made before the Closing result in liabilities, costs or expenses
to the Seller or Seagram after the Closing, Buyer agrees to reimburse, indemnify
and hold the Seller, Seagram and their affiliates harmless. Subject to the first
sentence of this Section 5.8(d), Buyer further acknowledges and agrees that all
insurance protection currently in place for the benefit of the Company,
including, but not limited to self-insured and third party insurance programs,
will terminate as of the Closing.

            SECTION 5.9. Transferred Assets and Subsidiaries. (a) On or prior to
the Closing, Seller and Seagram will use all reasonable efforts to have caused
to be transferred or otherwise contributed all of the Transferred Assets and
Transferred Subsidiaries to the Company or its subsidiaries so that the Company
or its subsidiaries will acquire good and valid title to all such Transferred
Assets and Transferred Subsidiaries, free and clear of any Liens, other than
Permitted Liens and any Liens created by Buyer in connection with the Closing;
provided that, with respect to the Transferred Assets and Transferred
Subsidiaries identified on Schedule 1.1 which are located in Taiwan and
Argentina, Seller and Seagram shall be permitted to consummate the transfer and
conveyance of such Transferred Assets and Transferred Subsidiaries as promptly
as possible following the Closing, pending the due incorporation and formation
of subsidiaries to be domiciled in such jurisdictions and pending receipt of
consents or approvals necessary for such transfer and conveyance.

            (b) Notwithstanding any provisions of this Agreement to the
contrary, neither this Agreement nor the consummation of the transactions
contemplated hereby shall constitute an agreement to assign or an assignment of
any Transferred Assets and Transferred Subsidiaries, or any other assets or
properties of the Company or its subsidiaries, or any claim or right or any
benefit arising thereunder or resulting therefrom if an attempted assignment
thereof, without the consent of a third party thereto or any governmental
entity, would constitute a breach thereof or in any way adversely affect the
respective rights or obligations of Seller, Seagram, Buyer or their respective
affiliates thereunder. If any such consent is not obtained, or if an attempted
assignment thereof would be ineffective or would adversely affect in any
material respect the respective rights or obligations of Seller, Seagram, Buyer
or their respective affiliates thereunder, Seller and Seagram shall use all
reasonable efforts (i) to provide to Buyer all economic benefits under any such
Transferred Assets and Transferred Subsidiaries (or such other assets or
properties) as if the same had been assigned to Buyer and (ii) to obtain as soon
as practicable the consent or approval of any such third party or governmental
entity to the assignment of such Transferred Assets and Transferred Subsidiaries
(or such other assets or properties) and to transfer the same to Buyer.

            SECTION 5.10. Repayment of Intercompany Advances and Receivables.
(a) On or prior to the Closing Date, Seller and Seagram shall deliver to Buyer a
schedule (a "Closing Intercompany Receivables and Loans Schedule") identifying
the aggregate outstanding amount (including, where applicable, the accrued and
unpaid interest thereon) of each of the "net receivable from related parties"
and the "long-term loans from affiliated companies" (which shall include "income
and other taxes") of the Company and its subsidiaries as of the Closing Date. On
or prior to the Closing Date, based on the Closing Intercompany Receivables and
Loans Schedule, Seller and Seagram shall cause to be repaid such net receivable
from related parties and such long-term loans from affiliated companies
designated thereon by (i) in the case of such net receivable from related
parties, paying, in cash by wire transfer of immediately available funds, the
full amount in respect thereof to the Company or its subsidiaries, and (ii) in
the case of such long-term loans from affiliated companies, making a capital
contribution of funds in an
<PAGE>   28
                                                                              23


amount equal to the difference between the outstanding balance of such long-term
loans (including all accrued and unpaid interest thereon) and the amount of such
net receivable from related parties and causing the amounts paid to the Company
pursuant to clause (i) and (ii) to be applied to the repayment in full of such
long-term loans (and accrued and unpaid interest).

            (b) Seller and Seagram shall also provide to Buyer an estimate of
the "net receivable from related parties" and the "long-term loans from
affiliated companies" of the Company and its subsidiaries, in each as of the
second business day prior to the Closing Date.

            SECTION 5.11. Financing. If Buyer requires financing to consummate
the transactions contemplated by this Agreement, Buyer will use its best efforts
to obtain such financing on and subject to substantially the same terms and
conditions as those previously set forth in the Commitment Letters. Buyer shall
use its best efforts to satisfy at or before the Closing all requirements which
are conditions to its closing all transactions constituting its financing for
the consummation of the transactions contemplated by this Agreement and to its
drawing down the cash proceeds thereunder.

            SECTION 5.12. Buyer Acceptance of Business; Parties' Indemnification
for Future Losses. (a) Subject to the terms and conditions hereof, at the
Closing, Buyer acknowledges and agrees that it will take possession and
ownership of the Company Assets by operation of the purchase of the Shares
pursuant to this Agreement on an "as is, where is" basis. All other warranties,
express or implied, including without limitation any implied warranties of
merchantability and fitness for a particular purpose are expressly disclaimed.

            (b) Following the Closing and except as provided for Taxes pursuant
to Article VII, Buyer shall cause the Company to indemnify, defend and hold
Seller, Seagram and Seagram's affiliates (other than the Company and its
subsidiaries) and their respective officers, directors, employees, agents and
representatives harmless from any and all liabilities, damages, expenses, losses
or other claims (including, without limitation, reasonable attorneys' fees and
expenses) ("Losses"), directly or indirectly, suffered or paid that arise out of
or relate to the Company Assets (whether such Losses relate to events,
occurrences or circumstances occurring or existing, or whether such Losses are
asserted, before, on or after the Closing Date); provided that Buyer shall not
provide indemnity hereunder in respect of any matter for which Seller and
Seagram are required to provide indemnity under Section 5.12(c) below.

            (c) Following the Closing and except as provided for Taxes pursuant
to Article VII, Seller and Seagram, jointly and severally, shall indemnify,
defend and hold the Company, Buyer and Buyer's affiliates and their respective
officers, directors, employees, agents and representatives harmless from any and
all Losses, directly or indirectly, suffered or paid that arise out of or relate
to assets, properties or businesses of Seller or Seagram or any of Seagram's
subsidiaries that are not part of the Company Assets (whether such Losses relate
to events, occurrences or circumstances occurring or existing, or whether such
Losses are asserted, before, on or after the Closing Date).

            (d) If any claim for which the party from whom indemnification is
sought (an "Indemnifying Party") is asserted by any third party against or
sought to be collected from any party indemnified hereunder (an "Indemnified
Party"), such Indemnified Party shall promptly notify the Indemnifying Party of
such claim and the amount or the estimated amount thereof to
<PAGE>   29
                                                                              24


the extent then feasible (which estimate shall not be conclusive of the final
amount of such claim); provided, however, that failure to give such notification
shall not affect the indemnification provided hereunder except to the extent the
Indemnifying Party shall have been actually prejudiced as a result of such
failure. The Indemnifying Party shall have 30 days after receipt of such notice
to assume the conduct and control, through counsel reasonably acceptable to the
Indemnified Party and at the expense of the Indemnifying Party, of the
settlement or defense thereof; provided that the Indemnifying Party shall permit
the Indemnified Party to participate in such settlement or defense through
counsel chosen by the Indemnified Party so long as the fees and expenses of such
counsel are borne by the Indemnified Party. So long as the Indemnifying Party is
reasonably contesting any such claim in good faith, the Indemnified Party shall
not pay or settle any such claim; provided that the Indemnified Party may pay or
settle any such claim if the Indemnified Party waives its right to
indemnification hereunder in respect of such claim. If the Indemnifying Party
does not notify the Indemnified Party within 30 days after the receipt of the
Indemnified Party's notice of a claim of indemnity hereunder that it elects to
undertake the defense thereof, the Indemnified Party shall have the right to
contest, pay or settle the claim but shall not thereby waive any right to
indemnity therefor pursuant to this Agreement. The Indemnifying Party shall not,
except with the consent of the Indemnified Party, enter into any settlement that
does not include as an unconditional term thereof the unconditional release of
the Indemnified Party from all liability with respect to the related claim. The
obligations to indemnify and hold harmless pursuant to this Section 5.12 shall
survive the consummation of the transactions contemplated hereby.


                                   ARTICLE VI
                              CONDITIONS PRECEDENT

            SECTION 6.1. Conditions Precedent to Obligations of Parties. The
respective obligations of the parties hereto are subject to the satisfaction
(or, if applicable, waiver), at or prior to the Closing, of each of the
following conditions:

            (a) No Injunctions. No preliminary or permanent injunction or other
      order, decree or ruling issued by a court of competent jurisdiction or by
      a government, regulatory or administrative agency or commission nor any
      statute, rule, regulation or executive order promulgated or enacted by any
      governmental authority shall be in effect enjoining or otherwise
      materially impairing the consummation of the transactions contemplated by
      this Agreement.

            (b) Governmental Approvals. The waiting period applicable to the
      purchase and sale of the Shares under the HSR Act shall have been
      terminated or shall have expired, and the Foreign Antitrust Approvals
      shall have been obtained.

            SECTION 6.2. Conditions Precedent to Obligation of Buyer. The
obligation of Buyer to consummate the transactions contemplated by this
Agreement is subject to the satisfaction (or waiver by Buyer) at or prior to the
Closing of each of the following additional conditions:

            (a) Accuracy of Representations and Warranties. The representations
      and warranties of Seller and Seagram contained herein which are qualified
      as to materiality
<PAGE>   30
                                                                              25

      shall be true and correct in all respects, and those representations and
      warranties of which are not so qualified shall be true and correct in all
      material respects, in each case, on and as of the Closing Date, with the
      same force and effect as though made on and as of the Closing Date, except
      to the extent that any representation or warranty is made as of a
      specified date, in which case such representation or warranty shall be
      true and correct in all material respects as of such date.

            (b) Performance of Agreements. Each of Seller and Seagram shall have
      performed in all material respects all obligations and agreements, and
      complied in all material respects with all covenants and conditions,
      contained in this Agreement to be performed or complied with by it prior
      to or on the Closing Date.

            (c) Certificate. Buyer shall have received a certificate of Seller
      and Seagram, dated the Closing Date, executed on behalf of Seller and
      Seagram by authorized officers of each of them, to the effect that the
      conditions specified in paragraphs (a) and (b) above have been fulfilled.

            (d) Related Agreements. Buyer shall have received duly executed
      counterparts by Seagram (or one or more of its affiliates) of each (i) the
      Transition Services Agreement, (ii) the India Trademark and Assistance
      Agreement, (iii) the India JV Agreement, (iv) the China Trademark and
      Assistance Agreement, (v) the Marram Agreement and (vi) the Seagram
      Subleases, and each of such agreements and subleases shall be in full
      force and effect.

            SECTION 6.3. Conditions Precedent to the Obligation of Seller and
Seagram. The respective obligations of Seller and Seagram to consummate the
transactions contemplated by this Agreement are subject to the satisfaction (or
waiver by Seller and Seagram) at or prior to the Closing of each of the
following additional conditions:

            (a) Accuracy of Representations and Warranties. The representations
      and warranties of Buyer contained herein which are qualified as to
      materiality shall be true and correct in all respects, and those
      representations and warranties of which are not so qualified shall be true
      and correct in all material respects, in each case, on and as of the
      Closing Date, with the same force and effect as though made on and as of
      the Closing Date, except to the extent that any representation or warranty
      is made as of a specified date, in which case such representation or
      warranty shall be true and correct in all material respects as of such
      date.

            (b) Performance of Agreements. Buyer shall have performed in all
      material respects all obligations and agreements, and complied in all
      material respects with all covenants and conditions, contained in this
      Agreement to be performed or complied with by it prior to or on the
      Closing Date.

            (c) Certificate. Seller and Seagram shall have received a
      certificate of Buyer, dated the Closing Date, executed on behalf of Buyer
      by an authorized officer, to the effect that the conditions specified in
      paragraphs (a) and (b) above have been fulfilled.

            (d) Related Agreements. Seller and Seagram shall have received duly
<PAGE>   31
                                                                              26


      executed counterparts by the Company of each (i) the Transition Services
      Agreement, (ii) the India Trademark and Assistance Agreement, (iii) the
      India JV Agreement, (iv) the China Trademark and Assistance Agreement, (v)
      the Marram Agreement and (vi) the Seagram Subleases, and each of such
      agreements and subleases shall be in full force and effect.


                                   ARTICLE VII
                                   TAX MATTERS

            SECTION 7.1. Tax Indemnities. (a) From and after the Closing Date,
without duplication, Seller and Seagram shall indemnify Buyer and the Company
and their Affiliates against all Taxes (including reasonable attorneys' and
accountants' fees and other reasonable out-of-pocket expenses incurred in
connection therewith, but reduced by any Tax benefit that Buyer, the Company or
their Affiliates realized as a result of the payment of any such Taxes) imposed
on or payable by the Company or any of its subsidiaries (i) with respect to any
taxable period or portion thereof that ends on or before the Closing Date
(including any Taxes allocated to such period under Section 7.1(d) hereof); (ii)
under Treasury Regulation 1.1502-6 (or any similar provision of state, local or
foreign law) by reason of the Company or any of its subsidiaries being included
in any consolidated, affiliated, combined or unitary or other similar group of
which J.E. Seagram Corp. is the common parent at any time on or before the
Closing Date or (iii) pursuant to any contract or agreement with any third party
for indemnification of Taxes. No indemnity shall be provided under this
Agreement for any Taxes resulting from any transaction of the Company or any of
its subsidiaries occurring after the Closing Date or on the Closing Date after
the Closing that is not in the ordinary course of business, provided, however
that any Taxes resulting from any transactions contemplated by Section 5.9 shall
be subject to the terms of the indemnification provisions set forth in the first
sentence of this Section 7.1(a).

            (b) From and after the Closing Date, without duplication, Buyer
shall, and shall cause the Company to, indemnify Seagram and its Affiliates
against all Taxes (including reasonable attorneys' and accountants' fees and
other reasonable out-of-pocket expenses incurred in connection therewith but
reduced by any Tax benefit that Seller, Seagram or any of their affiliates
realized as a result of the payment of any such Taxes) imposed on the Company
and its subsidiaries, which Taxes are not subject to indemnification pursuant to
Section 7.1(a), including, but not limited to, Taxes (i) resulting from any
transaction of the Company and its subsidiaries occurring after the Closing Date
or on the Closing Date after the Closing that is not in the ordinary course of
business or (ii) with respect to any taxable period or portion thereof that
begins after the Closing Date (including any Taxes allocated to such period
under Section 7.1(d) hereof).

            (c) Payment by the indemnitor of any amount due under this Section
7.1 shall be made within ten days following written notice by the indemnitee
that payment of such amounts to the appropriate Tax Authority is due, provided
that the indemnitor shall not be required to make any payment earlier than two
days before it is due to the appropriate Tax Authority. If Seller receives an
assessment or other notice of Taxes due with respect to the Company or any of
its subsidiaries for any period for which Seller is not responsible, in whole or
in part, pursuant to Section 7.1(a), then Buyer shall pay such Tax, or if Seller
pays such Tax, then Buyer or the Company shall pay to Seller, in accordance with
the first sentence of this Section
<PAGE>   32
                                                                              27


7.1(c), the amount of such Tax for which Seller is not responsible. In the case
of a Tax that is contested in accordance with the provisions of Section 7.3,
payment of the Tax to the appropriate Tax Authority will not be considered to be
due earlier than the date a final determination to such effect is made by the
appropriate Taxing Authority or court. Final determination shall have the
meaning as set forth in Section 1313(a) of the Code.

            (d) Seller and Buyer shall, to the extent permitted by applicable
law and except as otherwise provided herein, elect with the relevant Taxing
Authority to close the taxable period of the Company and its subsidiaries at the
end of the day on the Closing Date. For purposes of this Agreement, in the case
of any Tax that is imposed on a periodic basis and is payable for a taxable
period that begins before the Closing Date and ends after the Closing Date, the
portion of such Taxes which is payable for the portion of such taxable period
ending on the Closing Date shall be (i) in the case of any Tax other than a Tax
based upon or measured by income or receipts, the amount of such Tax for the
entire taxable period (or, in the case of such Taxes determined on an arrears
basis, the amount of such Tax for the immediately preceding period) multiplied
by a fraction, the numerator of which is the number of days in the portion of
such taxable period ending on the Closing Date and the denominator of which is
the number of days in the entire taxable period and (ii) in the case of a Tax
based upon or measured by income or receipts, the amount which would be payable
if the relevant taxable period ended on the Closing Date. Any credit or refund
resulting from an overpayment of Taxes shall be prorated based upon the method
employed in the immediately preceding sentence. In the case of any Tax based
upon or measured by capital (including net worth or long-term debt) or
intangibles, any amount thereof required to be allocated under this Section
7.1(d) shall be computed by reference to the level of such items on the Closing
Date. The taxable period of any partnership or other pass-through entity in
which the Company or any subsidiary is a partner or other beneficial interest
holder shall be deemed to terminate on the Closing Date. All determinations
necessary to effect the foregoing allocations shall be made in a manner
consistent with prior practice of the Company and its subsidiaries.

            SECTION 7.2. Refunds and Tax Benefits. (a) Subject to Section
7.2(b), Buyer shall promptly pay to the Seller the amount of any refund or
credit or offset (including any interest paid or credited or any offset allowed
with respect thereto but reduced by any Taxes that Buyer, the Company or any
subsidiary shall be required to pay with respect thereto) received or used, in
the case of a credit or offset, by the Buyer, the Company or any subsidiary of
Taxes (i) relating to taxable periods or portions thereof ending on or before
the Closing Date (including any Taxes allocated to such period under Section
7.1(d) hereof) or (ii) attributable to an amount paid by the Seller under
Section 7.1 hereof. The amount of any refunds or credits or offsets (including
any interest paid or credited with respect thereto) received by Buyer, the
Company or any subsidiary shall be for the account of Buyer if the refund,
credit or offset is of Taxes relating to taxable periods or portions thereof
that begin on or after the Closing Date (including any Taxes allocated to such
period under Section 7.1(d) hereof). Buyer shall, if Seller so requests and at
Seller's expense, cause the relevant entity to file for and use its reasonable
best efforts to obtain and expedite the receipt of any refund to which Seller is
entitled under this Section 7.2; provided, however, that Buyer must consent to
any such refund claim, which consent may not be unreasonably withheld; and
provided further that neither Seller nor any affiliate of Seller shall, without
the prior written consent of Buyer, which consent may not be unreasonably
withheld, file or cause to be filed any amended Tax return or claim for Tax
refund with respect to the Company or any of its subsidiaries for any period
ending on or before the Closing Date, to the extent that
<PAGE>   33
                                                                              28


any such filing may have a material adverse effect on the Tax liability of the
Buyer, the Company or its subsidiaries (for this purpose, withholding of consent
shall be reasonable if such refund claim could reasonably be expected to have a
material tax cost or otherwise materially adversely affect Buyer, the Company,
the Company's subsidiaries or any of their Affiliates).

            (b) Buyer shall, and Buyer shall cause the Company to, make any and
all elections under section 172(b)(3) of the Code and under any comparable
provision of any state, local and foreign tax law in any state, locality, or
foreign jurisdiction within which the Company or any of its subsidiaries file a
combined, unitary or similar return with Seller or any of its Affiliates (other
than the Company or any of its subsidiaries) to relinquish the entire carryback
period with respect to any net operating loss attributable to the Company or any
of its subsidiaries in any taxable period beginning after the Closing Date that
could be carried back to a taxable year of the Company or any such subsidiary
ending on or before the Closing Date. Neither Seller nor any Affiliate thereof
shall be required to pay to Buyer, the Company or any subsidiary any refund or
credit of Taxes that results from the carryback to any taxable period ending on
or before the Closing Date of any net operating loss, capital loss or tax credit
attributable to the Company or any of its subsidiaries in any taxable period
beginning after the Closing Date, except that (i) the Company or any of its
subsidiaries that have not filed combined, unitary or similar returns with the
Seller or any of its Affiliates (other than the Company or any of its
subsidiaries) shall be entitled to carry back losses or tax credits from any
taxable period beginning on or after the Closing Date to any taxable period of
such Company ending on or prior to the Closing Date, but only if such carryback
would not impose a material Tax cost or otherwise materially adversely affect
Seller or any of its Affiliates and (ii) if, notwithstanding any election
pursuant to this Section 7.2(b), any credit, deduction or loss of Buyer, the
Company or any subsidiary arising in any period ending after the Closing Date is
required to be carried back and included in any Return of Seller, or any
affiliate of Seller (including the Company or any subsidiary), for any period
ending on or before the Closing Date, then Seller shall pay to Buyer an amount
equal to the actual Tax savings produced by such credit, deduction or loss;
provided, however, that any credit, deduction or loss of Seller shall be used
before any credit, deduction or loss of Buyer the Company or any subsidiary; and
provided further that Seller must consent to any such refund claim, which
consent may not be unreasonably withheld (for this purpose, withholding of
consent shall be reasonable if such refund claim could reasonably be expected to
have a material tax cost or otherwise materially adversely affect Seller or any
of its affiliates).

            SECTION 7.3. Contests. (a) After the Closing Date, each of Seller
and Buyer shall promptly notify the other party in writing upon receipt of
written notice of the commencement of any Tax audit or administrative or
judicial proceeding or of any demand or claim on Seller, Buyer or the Company or
any subsidiary which, if determined adversely to the taxpayer or after the lapse
of time, would be grounds for indemnification by the other party under Section
7.1. Such notice shall contain factual information (to the extent known to the
notifying party) describing the asserted Tax liability in reasonable detail and
shall include copies of any notice or other document received from any Taxing
Authority in respect of any such asserted Tax liability. If the indemnitee under
Section 7.1 fails to give the indemnitor under Section 7.1 prompt notice of an
asserted Tax liability as required by this Section 7.3, then the indemnitor
shall not have any obligation to indemnify for any loss arising out of such
asserted Tax liability, but only to the extent that failure to give such notice
results in a detriment to the indemnitor.
<PAGE>   34
                                                                              29


            (b) In the case of an audit or administrative or judicial proceeding
that relates to a period ending on or before the Closing Date, Seller shall have
the sole right, at its expense, to control the conduct of such audit or
proceeding; provided, however, that Seller shall consult with Buyer to the
extent any proposed adjustment may have a material adverse effect on the Taxes
of Buyer or the Company for taxable periods beginning after the Closing Date.
Buyer shall control the defense and settlement of any contest relating to
taxable periods or portions thereof that begin on or after the Closing Date,
provided, however, Buyer shall consult with Seller to the extent any proposed
adjustment may have a material adverse effect on the Taxes of Seller for taxable
periods beginning before the Closing Date.

            (c) With respect to periods beginning before the Closing Date and
ending after the Closing Date, (i) each party may participate in an audit or
proceeding which relates to any such period and (ii) such audit or proceeding
shall be controlled by that party which would bear the burden of the greater
portion of the sum of the adjustment; provided that neither party shall settle
any such audit or proceeding without the consent of the other, which consent
shall not be unreasonably withheld. The principle set forth in the preceding
sentence shall govern also for purposes of deciding any issue that must be
decided jointly (in particular, choice of judicial forum) in situations in which
separate issues are otherwise controlled hereunder by the Buyer and Seller.

            SECTION 7.4. Preparation of Tax Returns. (a) Seller shall timely
prepare and file any Tax Returns relating to the Company and its subsidiaries
for any taxable periods that end on or prior to the Closing Date (the "Seller
Returns") and timely pay when due all Taxes relating to such Returns. The Seller
Returns shall be prepared in a manner consistent with the prior practice of the
Company and its subsidiaries (except to the extent Seller determines that there
is no reasonable basis therefor). In the case of any Tax Return for a period
that includes, but does not end on, the Closing Date (the "Buyer Returns"),
Buyer shall prepare or cause the Company to prepare such Buyer Returns in a
manner consistent with the prior practice of the Company and its subsidiaries
(except to the extent Buyer determines that there is no reasonable basis
therefor) and Buyer shall deliver such Buyer Returns to the Seller at least 14
days before such return is due to be filed (taking into account any extensions
of time to file such return that have been properly obtained) for Seller's
review and comment. Seller shall reimburse Buyer for any Taxes on the Buyer
Return owed by Seller pursuant to Sections 7.1(a) and 7.1(d). Buyer shall
prepare and file or cause the Company to prepare and file any Tax return
relating to the Company or any of its subsidiaries for any taxable periods that
begin on or after the Closing Date.

            (b) Seller shall have the right to object to any items set forth on
the Buyer Returns within seven days of the delivery of a particular return. In
the event of such an objection, the parties shall attempt in good faith to
resolve the dispute. If the parties cannot resolve any such dispute, the items
remaining in dispute shall be submitted to an independent accounting firm of
international reputation selected by, and mutually acceptable to, Seller and
Buyer. The independent accounting firm so selected shall determine the proper
amounts for the items remaining in dispute and Buyer and Seller shall be bound
by the determination by the independent accounting firm absent manifest error.
The independent accounting firm shall make any such determination within seven
days after submission of the remaining disputed items. If a Tax Return is due
before the date a disputed item is resolved hereunder, it shall be filed as
prepared and resolved items shall be reflected on an amended return.
<PAGE>   35
                                                                              30


            SECTION 7.5. Cooperation and Exchange of Information. Seller and
Buyer will provide each other with such cooperation and information as either of
them reasonably may request of the other in filing any Tax Return, amended
return or claim for refund, determining a liability for Taxes or a right to a
refund of Taxes or participating in or conducting any audit or other proceeding
in respect of Taxes. Any information obtained under this Section 7.5 shall be
kept confidential, except as may be otherwise necessary in connection with the
filing of returns or claims for refund or in conducting an audit or other
proceeding.

            SECTION 7.6. Tax Sharing Arrangements. Any and all existing Tax
sharing, allocation, compensation or like agreements or arrangements, whether or
not written, that include the Company or any subsidiary, including without
limitation any arrangement by which the Company or any subsidiary makes
compensating payments to each other or any other member of any affiliated,
consolidated, combined, unitary or other similar Tax group for the use of
certain tax attributes, shall be terminated as of the day before the Closing
Date (pursuant to a writing executed on or before the Closing Date by all
parties concerned) and shall have no further force or effect. All liabilities of
the Company or any subsidiary or affiliate of Seller (for Taxes or otherwise
pursuant to such agreements or arrangements) shall be canceled on or prior to
the Closing Date. Any and all powers of attorney relating to Tax matters
concerning the Company or any subsidiary shall be terminated as to the Company
or any subsidiary on or prior to the Closing Date and shall have no further
force or effect.

            SECTION 7.7. Indemnity Payments to be Treated as Purchase Price
Adjustments. Seller, Seagram and Buyer agree that any payments pursuant to
Sections 7.1 and 7.2 hereof shall be treated as adjustments to the Purchase
Price.


                                  ARTICLE VIII
                        TERMINATION, AMENDMENT AND WAIVER

            SECTION 8.1. Termination; Effect of Termination. (a) Notwithstanding
anything to the contrary in this Agreement, this Agreement may be terminated and
the transactions contemplated hereby abandoned at any time prior to the Closing:

            (i) by mutual written consent of the parties hereto;

            (ii) by Seller and Seagram, on the one hand, or Buyer, on the other
      hand, if the Closing does not occur on or prior to October 31, 1998;
      provided, however, that the right to terminate this Agreement pursuant to
      this clause (ii) shall not be available to any party whose failure to
      fulfill any obligation under this Agreement, or whose breach of any
      representation or warranty by it set forth herein, has been the cause of,
      or resulted in, the failure of the Closing to have occurred on or before
      such date;

            (iii) by Seller and Seagram, on the one hand, or Buyer, on the other
      hand, by written notice to the other party if:

                  (A) the other party has (and the terminating party shall not
            have) failed to perform and comply with, in all material respects,
            all material agreements, covenants and conditions hereby required to
            have been performed or complied
<PAGE>   36
                                                                              31


            with by such party prior to the time of such termination, and such
            failure shall not have been cured within 10 days following notice of
            such failure; or

                  (B) any event shall occur after the date hereof that shall
            have made it impossible to satisfy a condition precedent to the
            terminating party's obligations to consummate the transactions
            contemplated by this Agreement, unless the occurrence of such event
            shall be due to the failure of the terminating party to perform or
            comply with any of the agreements, covenants or conditions hereof to
            be performed or complied with by such party prior to the Closing.

            (b) If this Agreement is terminated and the transactions
contemplated hereby are abandoned as described in this Section 8.1, this
Agreement shall become null and void and of no further force and effect, except
for the provisions of Sections 5.2(b), 5.7 and Article IX. Nothing in this
Section 8.1 shall be deemed to release any party from any liability for any
willful breach by such party of the terms and provisions of this Agreement.

            SECTION 8.2. Amendments and Waivers. This Agreement may not be
amended except by an instrument in writing signed on behalf of each of the
parties hereto. Any of the parties hereto may, by an instrument in writing
signed on behalf of such party, waive compliance by any other party with any
term or provision of this Agreement that such other party was or is obligated to
comply with or perform.


                                   ARTICLE IX
                                  MISCELLANEOUS

            SECTION 9.1. Non-Survival of Representations, Warranties and
Covenants. None of the representations, warranties and agreements contained in
this Agreement or in any instrument delivered pursuant to this Agreement shall
survive the Closing Date or the earlier date of termination of this Agreement
pursuant to Section 8.1, as the case may be, except that (i) the representations
contained in Sections 3.1, 3.2, 3.4 and 4.1 shall survive the Closing, (ii)
agreements contained in Sections 5.2(b), 5.6, 5.8, 5.9 and 5.12, Article VII and
this Article IX shall survive the Closing Date and (iii) the agreements
contained in Sections 5.2(b) and 5.7 and this Article IX shall survive any
termination. Any and all breaches of any party's representations and warranties
hereunder shall be deemed waived as of the Closing, except in respect of the
Sections specifically identified in the preceding sentence.

            SECTION 9.2. Fees and Expenses. Whether or not the transactions
contemplated hereby are consummated, each of the parties hereto shall pay its
own fees and expenses incident to the negotiation, preparation and execution of
this Agreement, including attorneys', accountants' and other advisors' fees and
the fees and expenses of any broker, finder or agent retained by such party in
connection with the transactions contemplated by the Agreement.

            SECTION 9.3. Transfer Taxes. Buyer shall assume liability for and
pay the first $20,000 of sales, use, transfer, recording or similar taxes
("Transfer Taxes") required to be paid in connection with the transactions
described in this Agreement; and Buyer and Seller shall share equally any
Transfer Taxes in excess thereof provided however that Seller shall assume
liability for and pay all Transfer Taxes required to be paid in connection with
the transactions
<PAGE>   37
                                                                              32


contemplated in Section 5.9.

            SECTION 9.4. Notices. All notices, requests, demands, waivers and
other communications required or permitted to be given under this Agreement
shall be in writing and shall be deemed to have been duly given (i) when
delivered by hand, (ii) two business days after it is mailed, certified or
registered mail, return receipt requested, with postage prepaid, (iii) when sent
by telex, telegram or telecopy or (iv) one business day after it is sent by
Express Mail, Federal Express or other courier service, as follows:

            (a)   if to Seller or Seagram:

                  c/o Joseph E. Seagram & Sons, Inc.
                  375 Park Avenue
                  New York, New York  10152
                  Attention:  Daniel R. Paladino, Esq.
                  Telephone:  (212) 572-1345
                  Telecopy:  (212) 572-1398

                  with a copy to:

                  Simpson Thacher & Bartlett
                  425 Lexington Avenue
                  New York, New York  10017
                  Attention:  Sarah E. Cogan, Esq.
                  Telephone:  (212) 455-3575
                  Telecopy:  (212) 455-2502

            (b)   if to Buyer, to it at:

                  PepsiCo, Inc.
                  700 Anderson Hill Road
                  Purchase, New York  10577
                  Attention:  Indra Nooyi
                  Telephone:  (914) 253-2556
                  Telecopy:  (914) 253-3803

                  with a copy to:

                  W. Timothy Heaviside, Esq.
                  c/o PepsiCo, Inc.
                  700 Anderson Hill Road
                  Purchase, New York  10577
                  Telephone:  (914) 253-2310
                  Telecopy:  (914) 253-2752

or to such other persons or addresses as any party shall specify as to itself by
notice in writing to the other parties.
<PAGE>   38
                                                                              33


            SECTION 9.5. Entire Agreement. This Agreement (including the
Schedules and Exhibits hereto), together with the Confidentiality Agreement,
constitutes the entire agreement between the parties hereto and supersedes all
prior agreements and understandings, oral and written, between the parties
hereto with respect to the subject matter hereof.

            SECTION 9.6. Binding Effect; Benefit. This Agreement shall inure to
the benefit of and be binding upon the parties hereto and their respective
successors and assigns. Nothing in this Agreement, expressed or implied, is
intended to confer on any person other than the parties hereto or their
respective successors and assigns, any rights, remedies, obligations or
liabilities under or by reason of this Agreement.

            SECTION 9.7. Assignability. Neither this Agreement nor any of the
rights, interests or obligations hereunder shall be assigned by any of the
parties hereto without the prior written consent of the other parties.

            SECTION 9.8. Section Headings. The section headings contained in
this Agreement are inserted for reference purposes only and shall not affect the
meaning or interpretation of this Agreement.

            SECTION 9.9. Counterparts. This Agreement may be executed in any
number of counterparts, each of which shall be deemed to be an original, and all
of which together shall be deemed to be one and the same instrument.

            SECTION 9.10. GOVERNING LAW. THIS AGREEMENT AND THE LEGAL RELATIONS
BETWEEN THE PARTIES HERETO SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH
THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO CONFLICTS OF LAWS PRINCIPLES
THEREOF.

            SECTION 9.11. Severability. If any provision of this Agreement shall
be declared by any court of competent jurisdiction to be illegal, void or
unenforceable, all other provisions of this Agreement shall not be affected and
shall remain in full force and effect.

            SECTION 9.12. Consent to Jurisdiction. Each of the parties hereto,
irrevocably submits to the exclusive jurisdiction of the United States District
Court for the Southern District of New York located in the borough of Manhattan
in the City of New York, or if such court does not have jurisdiction, the
Supreme Court of the State of New York, New York County, for the purposes of any
suit, action or other proceeding arising out of this Agreement or any
transaction contemplated hereby. Each of the parties hereto, further agrees that
service of any process, summons, notice or document by U.S. registered mail to
such party's respective address set forth in Section 9.4 shall be effective
service of process for any action, suit or proceeding in New York with respect
to any matters to which it has submitted to jurisdiction as set forth above in
the immediately preceding sentence. Each of the parties hereto irrevocably and
unconditionally waives any objection to the laying of venue of any action, suit
or proceeding arising out of this Agreement or the transactions contemplated
hereby in (a) the United States District Court for the Southern District of New
York or (b) the Supreme Court of the State of New York, New York County, and
hereby further irrevocably and unconditionally waives and agrees not to plead or
claim in any such court that any such action, suit or proceeding brought in any
such court has been brought in an inconvenient forum.
<PAGE>   39
                                                                              34


            IN WITNESS WHEREOF, the parties hereto have executed this Agreement
as of the date first above written.

                           SEAGRAM ENTERPRISES, INC.


                           By:  /s/ John R. Preston
                                --------------------------------------------
                                Name:  John R. Preston
                                Title: Vice President & Treasurer


                           THE SEAGRAM COMPANY LTD.


                           By:    /s/ Robert W. Matschullat
                                --------------------------------------------
                                Name:  Robert W. Matschullat
                                Title: Vice Chairman & Chief Financial
                                       Officer

                           PEPSICO, INC.


                           By:    /s/  Roger A. Enrico
                                --------------------------------------------
                                Name:  Roger A. Enrico
                                Title: Chairman and Chief Executive Officer

<PAGE>   1
                                                                      EXHIBIT 99


          SEAGRAM TO SELL TROPICANA TO PEPSICO FOR $3.3 BILLION IN CASH



MONTREAL, July 20, 1998 -- The Seagram Company Ltd. announced today that it had
agreed to sell Tropicana Products, Inc. and its global juice business to
PepsiCo, Inc. for a cash price of $3.3 billion. Seagram also announced that
Tropicana will withdraw the registration statement it had filed previously with
the Securities and Exchange Commission for a proposed public sale of Tropicana.

The proceeds from the transaction will be used by Seagram to pay a part of the
cash portion of the purchase price for the previously announced acquisition of
PolyGram N.V., currently scheduled to close in the fourth quarter of this year.

Edgar Bronfman, Jr., president and chief executive officer of Seagram, said: "We
are delighted that our efforts to unlock the value of our Tropicana assets to
our shareholders has yielded such a successful and timely result. Tropicana is
an outstanding business that should continue to grow and prosper under the
strategic direction of one of the world's great beverage and food products
companies. As for Seagram, this disposition allows us to further our focus on
our entertainment and spirits and wine businesses and the growth potential they
hold for Seagram's future."

The transaction, which is subject to Hart-Scott-Rodino and other customary
regulatory approvals, is expected to close by the end of August. Goldman,
Sachs & Co. served as financial advisor to Seagram.

The Seagram Company Ltd. operates in two global business segments: beverages and
entertainment. The beverage businesses are engaged principally in the production
and marketing of distilled spirits, wines, fruit juices, coolers, beers and
mixers throughout more than 150 countries and territories. The entertainment
company, Universal Studios, Inc., produces and distributes motion picture,
television and home video products, and recorded music; and operates theme parks
and retail stores. Headquartered in Montreal, Seagram employs 30,000 people
worldwide. The Company's corporate website is located at www.seagram.com.




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