SEAGRAM CO LTD
8-K, EX-99.1, 2000-06-26
BEVERAGES
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<PAGE>   1
                                                                    Exhibit 99.1


                                                                  EXECUTION COPY





                                OPTION AGREEMENT


         OPTION AGREEMENT dated this 19th day of June, 2000.

B E T W E E N:

                           VIVENDI S.A.,
                           a corporation existing under the laws of France
                          (hereinafter referred to as "VIVENDI"),


                           - and -


                           THE SEAGRAM COMPANY LTD.,
                           a corporation existing under the laws of Canada
                           (hereinafter referred to as "SEAGRAM"),


         WHEREAS Vivendi, Seagram and the other parties thereto have entered
into a Merger Agreement dated as of the date hereof (the "MERGER AGREEMENT")
which provides, upon the terms and subject to the conditions set forth therein,
for the completion of an arrangement (the "ARRANGEMENT") involving Seagram and
its securityholders;

         AND WHEREAS, unless the context otherwise requires, words and phrases
used herein with initial capital letters and not otherwise defined herein shall
have the meanings assigned to such words and phrases in the Merger Agreement;

         AND WHEREAS as a condition to Vivendi entering into the Merger
Agreement, Vivendi has required that Seagram agree, and in order to induce
Vivendi to enter into the Merger Agreement, Seagram has agreed, to grant Vivendi
an option to purchase, in accordance with the terms and conditions of this
Agreement, up to 86,862,212 newly issued Seagram Common Shares, provided that in
no event will the number of shares for which this option is exercisable exceed
19.9% of the issued and outstanding Seagram Common Shares;

         NOW THEREFORE, in consideration of the foregoing and the respective
representations, warranties, covenants and agreements set forth in this
Agreement and in the Merger Agreement, the parties hereto agree as follows:


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<PAGE>   2
                                    ARTICLE 1
                                   THE OPTION

SECTION 1.1       GRANT OF OPTION.

         Subject to the terms and conditions set forth herein, Seagram hereby
         grants to Vivendi, subject to acceptance of the notice in respect of
         such option under Section 19.06 of the General Bylaws of the Toronto
         Stock Exchange, an irrevocable option (the "OPTION") to purchase up to
         86,862,212 newly issued Seagram Common Shares (the "OPTION SHARES")
         (provided that in no event will the number of shares for which this
         option is exercisable exceed 19.9% of the number of issued and
         outstanding Seagram Common Shares at the time of exercise without
         giving effect to any shares subject to or issued pursuant to the
         Option) in the manner set forth below at a purchase price (the
         "PURCHASE PRICE") per Option Share equal to U.S. $77.35 per Option
         Share. The number of Common Shares purchasable upon exercise of the
         Option and the Purchase Price are subject to adjustment as set forth in
         this Agreement. Subject to the parenthetical proviso in the first
         sentence hereof, in the event that any additional Common Shares are
         either (i) issued or otherwise become outstanding after the date of
         this Agreement (other than pursuant to this Agreement and other than
         pursuant to an event described in Section 1.5 hereof) or (ii) redeemed,
         repurchased, retired or otherwise cease to be outstanding after the
         date of this Agreement, the number of Common Shares subject to the
         Option shall be increased or decreased, as appropriate, so that, after
         such issuance, such number, together with any Common Shares previously
         issued pursuant to this Agreement, equals 19.9% of the number of Common
         Shares then issued and outstanding without giving effect to any shares
         subject to or issued pursuant to the Option.

SECTION 1.2       EXERCISE OF OPTION.

(1)      The Option may be exercised by Vivendi, in whole or in part, at any
         time or from time to time after the occurrence of an Exercise Event (as
         defined below) and prior to the Termination Date (as defined below).

(2)      An "EXERCISE EVENT" shall occur for purposes of this Agreement on the
         date on which Vivendi becomes unconditionally entitled to receive the
         Seagram Fee pursuant to Section 6.3(1) of the Merger Agreement.

(3)      The "TERMINATION DATE" shall occur for purposes of this Agreement upon
         the first to occur of any of the following:

         (a)      the Effective Time;

         (b)      the date on which the Option shall have been exercised in
                  full; or

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<PAGE>   3

         (c)      the date of termination of the Merger Agreement, unless, in
                  the case of this clause (c), Vivendi has the right to receive
                  the Seagram Fee either upon, or following such termination
                  upon the occurrence of certain events, in which case the
                  Option will not terminate until the later of (x) 30 Business
                  Days following the time the Seagram Fee becomes
                  unconditionally payable and (y) the expiration of the period
                  in which Vivendi has such potential right to receive the
                  Seagram Fee.

                  Notwithstanding the termination of the Option, Vivendi shall
                  be entitled to purchase those Option Shares with respect to
                  which it shall have exercised the Option by delivery of an
                  Exercise Notice (as defined below) prior to the Termination
                  Date (subject to the other limitations set forth herein), and
                  the termination of the Option will not affect any rights
                  hereunder which by their terms do not terminate or expire
                  prior to or at the Termination Date.

(4)      Subject to Section 5.1 hereof, in the event Vivendi is entitled to and
         wishes to exercise the Option, Vivendi shall send a written notice (an
         "EXERCISE NOTICE") to Seagram specifying the total number of Option
         Shares that Vivendi wishes to purchase, the denominations of the
         certificate or certificates evidencing such Option Shares which Vivendi
         wishes to receive, the date (subject to the earlier of the satisfaction
         or waiver of the conditions set forth in Section 1.3) (the "CLOSING
         DATE") which shall be a Business Day not later than the tenth Business
         Day and not earlier than the second Business Day after delivery of such
         notice, and the place in New York City for the closing (the "CLOSING")
         of such purchase; provided, however, that the Closing shall be held
         only if (i) such purchase would not otherwise violate or cause the
         violation of, any applicable material law, statute, ordinance, rule or
         regulation (collectively, "LAWS"), and (ii) no material judgment,
         order, writ, injunction, ruling or decree of any Governmental Entity
         (collectively, "ORDERS") shall have been promulgated, enacted, entered
         into, or enforced by any Governmental Entity which prohibits delivery
         of the Option Shares, whether temporary, preliminary or permanent;
         provided, however, that the parties hereto shall use their reasonable
         best efforts to (x) promptly make and process all necessary filings and
         applications and obtain all consents, approvals, Orders,
         authorizations, registrations and declarations or expiration or
         termination of any required waiting periods (collectively, "APPROVALS")
         and to comply with any such applicable Laws and (y) have any such Order
         vacated or reversed. In the event the Closing is delayed pursuant to
         clause (i) or (ii) of the immediately preceding sentence, the Closing
         shall be within ten Business Days following the cessation of such
         restriction, violation, Law or Order or the receipt of any necessary
         Approval, as the case may be (so long as the Exercise Notice was
         delivered prior to the Expiration Date); provided, further, that,
         notwithstanding any prior Exercise Notice, Vivendi shall be entitled to
         rescind such Exercise Notice and shall not be obligated to purchase any
         Option Shares in

                                       3
<PAGE>   4
         connection with such exercise upon written notice to such effect to
         Seagram. In the event (i) Vivendi receives official notice that an
         Approval required for the purchase of any Option Shares will not be
         issued or granted or (ii) such Approval has not been issued or granted
         within six months of the date of the Exercise Notice, Vivendi shall
         have the right to exercise its rights pursuant to Section 1.2(5) with
         respect to the Option Shares for which such Approval will not be issued
         or granted or has not been issued or granted.

(5)      Subject to Section 5.1 hereof, if at any time the Option is then
         exercisable pursuant to the terms of Section 1.2(l) hereof and
         notwithstanding whether the condition set forth in Section 1.3(l) shall
         have been fulfilled, Vivendi may elect, in lieu of exercising the
         Option to purchase Option Shares as provided in Section 1.2(4) hereof,
         to send a written notice to Seagram (a "CASH EXERCISE NOTICE")
         specifying a date not later than the tenth Business Day and not earlier
         than the second Business Day following the date such notice is given,
         on which date Seagram shall pay to Vivendi an amount in cash equal to
         the Spread (as defined below) multiplied by such number of Option
         Shares as Vivendi shall specify in the Cash Exercise Notice. As used
         herein, "SPREAD" shall mean the excess, if any, over the Purchase Price
         of the higher of (the "APPLICABLE PRICE"): (x) if applicable, the
         highest price per share (the "COMPETING PURCHASE PRICE") for Seagram
         Common Shares offered (and not subsequently withdrawn) or paid to
         Seagram shareholders in any Seagram Acquisition Proposal announced,
         proposed, offered or made after the date hereof and prior to the date
         of the Cash Exercise Notice; or (y) the simple average of the closing
         prices (the "CLOSING PRICE"), if any, of the Seagram Common Shares on
         the NYSE during the 20 trading days immediately prior to the date of
         the Cash Exercise Notice. If the Competing Purchase Price includes any
         property other than cash, the Competing Purchase Price shall be the sum
         of: (i) the fixed cash amount, if any, included in the Competing
         Purchase Price; and (ii) the fair market value of such other property.
         If such other property includes securities listed on an existing public
         trading market, the fair market value of such securities shall be
         deemed to be equal to the average of the closing prices (or the average
         of the closing bid and asked prices if closing prices are unavailable)
         for such securities in their principal public trading market on the
         five trading days ending five days prior to the date of the Cash
         Exercise Notice. If such other property includes something other than
         cash or securities listed on an existing public trading market and, as
         of the payment date for the Spread, agreement on the value of such
         other property has not been reached, the Competing Purchase Price shall
         be deemed to be the amount of any cash included in the Competing
         Purchase Price plus the fair market value of such other property as
         determined by an internationally recognized investment banking firm
         selected by Seagram and reasonably acceptable to Vivendi (the
         "VALUATION PROCEDURE"). For this purpose, the parties shall use their
         reasonable best efforts to cause any determination of the fair market
         value of such other property to be made within two Business Days after
         the date of delivery of the Cash Exercise Notice. Upon exercise

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<PAGE>   5
         of its right to receive the Spread pursuant to this Section 1.2(5), the
         obligations of Seagram to deliver Option Shares pursuant to Section 1.1
         shall be terminated with respect to such number of Option Shares for
         which Vivendi shall have elected to be paid the Spread pursuant to the
         Cash Exercise Notice.

To the extent that, upon or following the giving by Vivendi to Seagram of an
Exercise Notice, Seagram is prohibited by Law or Order from delivering to
Vivendi a certificate or certificates representing the number of Common Shares
purchased by Vivendi, Seagram shall immediately so notify Vivendi in writing,
and thereafter deliver or cause to be delivered, from time to time, to Vivendi
the portion of the Option Shares that Seagram is no longer prohibited from
delivering, within five business days after the date on which it is no longer so
prohibited; provided, however, that upon notification by Seagram in writing of
such prohibition, Vivendi may, upon any time after receipt of such notification
from Seagram, revoke in writing its Exercise Notice, whether in whole or to the
extent of the prohibition, whereupon, in the latter case, Seagram shall promptly
(i) deliver to Vivendi that portion of the Option Shares that Seagram is not
prohibited from delivering pursuant to the time periods set forth in Section
1.2(4); and (ii) deliver to Vivendi, as appropriate, with respect to the Option,
a new Option Agreement evidencing the right of Vivendi to purchase that number
of Common Shares for which the surrendered Option Agreement was exercisable at
the time of giving the written notice of exercise referred to in Section 1.2(4).
Notwithstanding anything to the contrary in this Agreement, the period for
exercise of rights related to the Option set forth in Sections 1.2(1), 1.2(2)
and 1.2(3) shall be extended, at the request of Vivendi, for a period not to
exceed (180) days from the date that the Option would have terminated pursuant
to Sections 1.2(1), 1.2(2) and 1.2(3) hereof or such shorter period necessary to
permit the delivery of all the Option Shares subject to the exercise notice.

SECTION 1.3       CONDITIONS TO CLOSING.

         The obligation of Seagram to deliver Option Shares upon any exercise of
the Option is subject to the following conditions:

(1)      The Option Shares shall have been approved for listing on the NYSE
         (subject to notification of issuance) and the TSE (subject to
         satisfaction of customary conditions); provided, however, that Seagram
         and Vivendi agree that Seagram shall not be obligated to register the
         Option Shares under the 1933 Act or otherwise qualify the Option Shares
         for resale in the United States or Canada other than on the terms and
         subject to the conditions set forth in Section 3.2; and

(2)      The conditions to a Closing set forth in the first proviso contained in
         Section 1.2(4) hereof shall have been satisfied.


                                       5
<PAGE>   6
         The obligation of Seagram to pay the Spread under Section 1.2(5) shall
only be subject to the conditions to a Closing set forth in the first proviso
contained in Section 1.2(4) hereof having been satisfied.

SECTION 1.4       CLOSINGS.

(1)      In the event of a Closing pursuant to Section 1.2(4), Seagram shall
         deliver to Vivendi a certificate or certificates evidencing the
         applicable number of Option Shares (in the denominations specified
         therein), and Vivendi shall purchase each such Option Share from
         Seagram at the Purchase Price.

(2)      If the Option should be exercised in part only, a new Option evidencing
         the rights of Vivendi thereof to purchase the balance of the shares
         purchasable hereunder shall be delivered by Seagram, and Vivendi shall
         deliver to Seagram this Agreement and a letter agreeing that Vivendi
         will not offer to sell or otherwise dispose of such shares in violation
         of applicable law or the provisions of this Agreement.

(3)      In the event of a Closing pursuant to Section 1.2(5), Seagram shall
         deliver to Vivendi cash in the amount determined pursuant to Section
         1.2(5), which payment shall be made by wire transfer of immediately
         available funds to a bank account designated by Vivendi; provided,
         however, that failure or refusal of Vivendi to designate such a bank
         account shall not relieve Seagram of its obligations to make such
         payment.

(4)      In the event of a Closing pursuant to Section 1.2(4), payment of the
         Purchase Price shall be made by wire transfer of immediately available
         funds to a bank account designated by Seagram; provided, however, that
         failure or refusal of Seagram to designate such a bank account shall
         not preclude Vivendi from exercising the Option.

(5)      Seagram shall pay all expenses and any and all federal, provincial,
         state and local transfer taxes and other similar charges that may be
         payable in connection with the preparation, issue and delivery of share
         certificates under this section in the name of Vivendi.



                                        6
<PAGE>   7
(6)      Certificates for Common Shares delivered at a Closing hereunder may be
         endorsed with a restrictive legend that shall read substantially as
         follows:

         "The transfer of the shares represented by this certificate may be
         subject to certain provisions of a stock option agreement between the
         registered holder hereof and The Seagram Company Ltd. and to resale
         restrictions arising under the U.S. Securities Act of 1933, as amended,
         the Securities Act (Ontario) and other Canadian securities legislation.
         A copy of such agreement is on file at the principal office of The
         Seagram Company Ltd. and will be provided to the holder hereof without
         charge upon receipt by The Seagram Company Ltd. of a written request
         therefor."

It is understood and agreed that: (i) the respective references to the resale
restrictions of the 1933 Act, the Securities Act and other Canadian securities
legislation in the above legend shall be removed by delivery of substitute
certificate(s) without such reference if Vivendi shall have delivered to Seagram
a copy of an opinion or opinions of counsel, in form and substance reasonably
satisfactory to Seagram, to the effect that such legend is not required for the
purposes of the 1933 Act, the Securities Act or any other Canadian securities
legislation; (ii) the reference to the provisions to the Agreement in the above
legend shall be removed by delivery of substitute certificate(s) without such
reference if the shares have been sold or transferred in compliance with the
provisions of this Agreement and under circumstances that do not require the
retention of such reference; and (iii) the legend shall be removed in its
entirety if the conditions in the preceding clauses (i) and (ii) are both
satisfied. In addition, such certificates shall bear any other legend as
required by law.

SECTION 1.5   ADJUSTMENTS UPON SHARE ISSUANCES, CHANGES IN CAPITALIZATION, ETC.

(1)      The number of Common Shares purchasable upon the exercise of the Option
         and the Option Price shall be subject to adjustment from time to time
         as provided in this Section 1.5 (other than in connection with an event
         for which adjustment is made pursuant to Section 1.1 of this
         Agreement). In the event of any change in the number of outstanding
         Seagram Common Shares by reason of a stock dividend, split-up,
         spin-off, recapitalization, combination, exchange of shares or similar
         transaction or any other extraordinary change in the corporate or
         capital structure of Seagram which would have the effect of diluting or
         otherwise diminishing Vivendi's rights hereunder, the type and number
         of shares or securities to be issued by Seagram upon exercise of the
         Option and the Purchase Price shall be adjusted appropriately, and
         proper provision shall be made in the agreements governing such
         transaction, so that Vivendi shall receive upon exercise of the Option
         the number and class of shares and/or other securities and/or property
         that Vivendi would have received in respect of Seagram Common Shares if
         the Option had been exercised immediately prior to such event, or the
         record date therefor, as applicable, and elected, to the fullest extent
         it would have been permitted to elect, to receive such securities or
         other property.



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<PAGE>   8
         For greater certainty, following any such transaction, Vivendi shall
         continue to be entitled (if otherwise entitled hereunder) to give a
         Cash Exercise Notice and be paid the Spread, determined in light of the
         Purchase Price, adjusted as aforesaid.

(2)      In the event that Seagram shall enter into an agreement (other than the
         Merger Agreement): (i) to consolidate with, amalgamate or merge,
         whether by plan of arrangement or otherwise, into any person, other
         than Canal, Vivendi or any of their respective affiliates, and shall
         not be the continuing or surviving corporation of such consolidation,
         amalgamation or merger; (ii) to permit any person, other than Canal,
         Vivendi or any of their respective affiliates, to merge into Seagram
         and Seagram shall be the continuing or surviving corporation, but, in
         connection with such merger, the then outstanding Seagram Common Shares
         shall be changed into or exchanged for shares or other securities of
         Seagram or any other person or cash or any other property or the then
         outstanding Seagram Common Shares shall after such merger represent
         less than 50% of the outstanding shares and share equivalents of the
         surviving corporation; or (iii) to sell or otherwise transfer all or
         substantially all of its assets to any person, other than Canal,
         Vivendi or any of their respective affiliates, then, and in each such
         case, proper provision shall be made in the agreements governing such
         transaction and the Option shall be adjusted so that, unless earlier
         exercised by Vivendi, Vivendi shall receive upon exercise of the
         Option, the percentage and class of shares and/or other securities
         and/or cash and/or property that Vivendi would have received in respect
         of Seagram Common Shares if the Option had been exercised immediately
         prior to such transaction, or the record date therefor, as applicable,
         and elected, to the fullest extent it would have been permitted to
         elect, to receive such securities, cash or other property, and the
         Purchase Price shall be adjusted appropriately. For greater certainty,
         following any such transaction, Vivendi shall continue to be entitled
         (if otherwise entitled hereunder) to give a Cash Exercise Notice and be
         paid the Spread, determined in light of the Purchase Price, adjusted as
         aforesaid.

(3)      The provisions of this Agreement, including, without limitation,
         Sections 1.1, 1.2, 1.4 and 3.2, shall apply with appropriate
         adjustments to any securities for which the Option becomes exercisable
         pursuant to this Section 1.5.




                                       8
<PAGE>   9
                                    ARTICLE 2
                   REPRESENTATIONS AND WARRANTIES OF SEAGRAM


         Seagram hereby represents and warrants to Vivendi as follows:

SECTION 2.1       AUTHORITY RELATIVE TO THIS AGREEMENT.

         Seagram has all necessary corporate power and authority to execute and
deliver this Agreement, to perform its obligations hereunder and to consummate
the transactions contemplated hereby. The execution and delivery of this
Agreement by Seagram and the consummation by Seagram of the transactions
contemplated hereby have been duly and validly authorized by all necessary
corporate action, and no other corporate proceedings on the part of Seagram are
necessary to authorize this Agreement or to consummate such transactions. This
Agreement has been duly executed and delivered by Seagram and, assuming the due
authorization, execution and delivery by Vivendi, constitutes the legal, valid
and binding obligation of Seagram, enforceable against Seagram in accordance
with its terms.

SECTION 2.2       AUTHORITY TO ISSUE SHARES.

         Seagram has taken all necessary corporate action to authorize and
reserve and permit it to issue, and at all times from the date hereof through
the Termination Date shall have reserved, all the Option Shares issuable
pursuant to this Agreement, and Seagram shall take all necessary corporate
action to authorize and reserve and permit it to issue all additional Seagram
Common Shares or other securities which may be issued pursuant to this
Agreement, all of which, upon their issuance and delivery in accordance with the
terms of this Agreement, shall be duly authorized, validly issued, fully paid
and non-assessable, shall be delivered free and clear of all security interests,
liens, claims, pledges, options, rights of first refusal, agreements, charges
and other encumbrances of any nature whatsoever (other than as provided in this
Agreement) and shall not be subject to any pre-emptive rights.

SECTION 2.3       NO CONFLICTS.

         The execution and delivery of this Agreement does not, and the
consummation of the transactions contemplated hereby will not, conflict with, or
result in any breach pursuant to any provision of the constituent documents of
Seagram or any subsidiary of Seagram or result in any breach of any material
loan or credit agreement, note, mortgage, indenture, lease, pension plan or
other agreement or obligation of Seagram or any subsidiary of Seagram or their
respective properties or assets.



                                        9
<PAGE>   10
SECTION 2.4       NO AVOIDANCE.

         Seagram will not, by amendment to its articles or by-laws or through
reorganization, consolidation, amalgamation, plan of arrangement, merger,
dissolution or sale of assets, or by any other voluntary act, avoid or seek to
avoid the observance or performance of any of the covenants, stipulations or
conditions to be observed or performed hereunder by Seagram.


                                    ARTICLE 3
                              COVENANTS OF SEAGRAM


SECTION 3.1       LISTING; OTHER ACTION.

(1)      As promptly as practicable following an Exercise Event, Seagram shall
         use all reasonable best efforts to cause the Option Shares to be
         approved for listing on the NYSE and the TSE, subject to notice of
         issuance, and shall provide prompt notice to the TSE of the issuance of
         each Option Share.

(2)      Seagram shall use all reasonable best efforts to take, or cause to be
         taken, all appropriate action, and to do, or cause to be done, all
         things necessary, proper or advisable under applicable law, regulation
         or policy to consummate and make effective the transactions
         contemplated hereunder, including, without limitation, using all
         reasonable best efforts to obtain all licenses, permits, consents,
         approvals, authorizations, qualifications and orders of any government
         or regulatory authority; provided however, that Seagram shall not be
         obligated to register the Option Shares under the 1933 Act or otherwise
         qualify the Option Shares for resale in the United States or Canada
         other than on the terms and subject to the conditions set forth in
         Section 3.2.

SECTION 3.2       QUALIFICATION



                                       10
<PAGE>   11
(1)      In the event that Vivendi shall desire to sell any of the Option Shares
         within one year after their receipt by Vivendi and requests in writing
         to Seagram that Seagram register such Option Shares under the 1933 Act
         or qualify such Option Shares for resale under applicable Canadian
         securities laws, unless in the opinion of counsel to Seagram (which
         opinion shall be reasonably satisfactory to Vivendi and its counsel)
         such registration under the 1933 Act or qualification under applicable
         Canadian securities laws is not required in order to lawfully sell and
         distribute such Option Shares in the manner contemplated by Vivendi,
         Seagram shall cooperate with Vivendi and any underwriters in
         registering or qualifying of such Option Shares for resale, including,
         without limitation, promptly filing a registration statement and/or
         prospectus which complies with the requirements of applicable U.S.
         federal and state securities laws and/or Canadian federal, provincial
         and territorial securities laws, as the case may be, and entering into
         and complying with an underwriting agreement with such underwriters
         upon such terms and conditions as are customarily contained in
         underwriting agreements with respect to secondary distributions;
         provided, however, that Seagram shall not be required to file more than
         two registration statements which are declared effective and/or
         prospectuses hereunder and shall be entitled to delay the filing or
         effectiveness of any registration statement and/or prospectus for up to
         120 days in any 12-month period if the offering would, in the judgment
         of the Board of Directors of Seagram, require premature disclosure of
         any material corporate development or otherwise materially interfere
         with or materially adversely affect any pending or proposed offering of
         securities of Seagram, acquisition or divestiture or any other material
         transaction involving Seagram or any of its subsidiaries. Vivendi
         agrees to use its reasonable best efforts to cause, and to use its
         reasonable best efforts to cause any underwriters of any sale or other
         disposition to cause, any sale or other disposition pursuant to such
         registration statement and/or prospectus to be effected on a widely
         distributed basis so that upon consummation thereof no purchaser or
         transferee will own beneficially more than 3% of the then-outstanding
         voting power of Seagram.

(2)      If Option Shares are registered or qualified pursuant to the provisions
         of this Section 3.2, Seagram agrees (i) to furnish copies of the
         registration statement and/or prospectus relating to the Option Shares
         covered thereby in such numbers as Vivendi may from time to time
         reasonably request and (ii) if any event shall occur as a result of
         which it becomes necessary to amend or supplement any registration
         statement or prospectus, to prepare and file under the applicable
         securities laws such amendments and supplements as may be necessary to
         keep available for at least 120 days a prospectus covering the Option
         Shares meeting the requirements of such securities laws, and to furnish
         Vivendi with such numbers of copies of the registration statement and
         prospectus, as amended or supplemented, as may reasonably be requested.
         Seagram shall bear the cost of the registration or qualification,
         including but not limited to, all registration and filing fees,
         printing expenses, and fees and disbursements of counsel and
         accountants for Seagram, and Vivendi shall pay the

                                       11
<PAGE>   12
         fees and disbursements of its counsel and the underwriting fees and
         commissions applicable to the Option Shares sold by Vivendi. Seagram
         shall indemnify and hold harmless Vivendi, its affiliates and their
         respective officers and directors from and against any and all losses,
         claims, damages, liabilities and expenses arising out of or based upon
         any statements contained in or omissions or alleged omissions from,
         each registration statement or prospectus (or any amendment thereto)
         filed pursuant to this paragraph; provided, however, that this
         provision shall not apply to any loss, liability, claim, damage or
         expense to the extent it arises out of any untrue statement or omission
         made in reliance upon and in conformity with written information
         furnished to Seagram by Vivendi, its affiliates and its officers and
         other representatives expressly for use in any registration statement
         or prospectus (or any amendment thereto) filed pursuant to this
         paragraph. Seagram shall also indemnify and hold harmless each
         underwriter and each person who controls any underwriter against any
         and all losses, claims, damages, liabilities and expenses arising out
         of or based upon any statements contained in or omissions or alleged
         omissions from, each registration statement or prospectus (or any
         amendment thereto) filed pursuant to this paragraph; provided, however,
         that this provision shall not apply to any loss, liability, claim,
         damage or expense to the extent it arises out of any untrue statement
         or omission made in reliance upon and in conformity with written
         information furnished to Seagram by the underwriters expressly for use
         in any registration statement or prospectus (or any amendment thereto)
         filed pursuant to this Section 3.2.


                                    ARTICLE 4
                         REPRESENTATIONS, WARRANTIES AND
                              COVENANTS OF VIVENDI

SECTION 4.1       OFFERING RESTRICTIONS.

         Until such time as Vivendi has requested that Seagram take such action
as may be required by Section 3.2 to register the Option Shares for resale under
the 1933 Act, Vivendi agrees to comply with the requirements of Regulation S
promulgated under the 1933 Act, including but not limited to the following:

(1)      Vivendi shall not make any offer or sale of the Option Shares to a U.S.
         person or for the account or benefit of a U.S. person (within the
         meaning of Regulation S under the 1933 Act) during the 40 day period
         following issuance of the Option Shares;

(2)      All offering materials and documents used in connection with any offer
         or sale of the Option Shares during the 40 day period following
         issuance of the Option Shares shall include statements on the cover or
         inside cover page and in the underwriting or distribution section of
         any prospectus or offering circular and in any advertisement to the
         effect that the Option Shares have not been registered under the 1933
         Act and

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<PAGE>   13
         may not be offered or sold in the United States or to U.S. persons
         unless the Option Shares are so registered or an exemption from the
         registration requirements is available; and

(3)      Vivendi shall send written confirmation to any purchaser of the Option
         Shares during the 40 day period following the issuance of the Option
         Shares that the purchaser is subject to the foregoing restrictions on
         offers and sales of the Option Shares.

SECTION 4.2       NO PUBLIC DISTRIBUTION.

         Vivendi hereby represents and warrants to Seagram that the Option is
not being, and any Common Shares or other securities acquired by Vivendi upon
exercise of the Option will not be, acquired with a view to the public
distribution thereof and will not be transferred or otherwise disposed of except
in a transaction registered or exempt from registration under both the
Securities Act and the 1933 Act and otherwise in compliance with applicable Law.

SECTION 4.3       OTHER RESTRICTIONS.

         (a) The Option Shares may not be sold, assigned, transferred, or
otherwise disposed of by Vivendi or any of its Affiliates except (i) in an
underwritten public offering as provided in Section 3.2, (ii) to any purchaser
who would not, to the knowledge of Vivendi after reasonable due inquiry,
immediately following such sale, assignment, transfer or disposal, Beneficially
Own (as defined in Rule 13d-3 under the Exchange Act) more than 3% of the
then-outstanding voting power of Seagram or (iii) pursuant to a bona fide third
party tender offer or exchange offer (A) that has been approved or recommended
by a majority of the members of the Board of Directors of Seagram (which
majority shall include a majority of directors who were directors as of the date
hereof) or (B) if in the good faith judgment of Vivendi there is a reasonable
possibility it would be, as a result of not tendering or exchanging, relegated
to different consideration than would be available to those shareholders who did
tender or exchange, taking into account any provisions thereof with respect to
proration and any proposed second step or back-end transaction, provided in the
case of this clause (B) that all conditions to such tender or exchange offer
(other than the minimum tender or exchange condition) could reasonably be
expected to be satisfied or waived at the scheduled expiration date and the
minimum tender or exchange condition could reasonably be expected to be
satisfied or waived at the scheduled expiration date for such offer even if
Vivendi did not tender.

         (b) In connection with any vote or action by written consent of the
shareholders of the Company relating to any matter, unless the Company otherwise
consents in writing, Vivendi shall vote or act by written consent with respect
to (and shall cause each of its Affiliates that Beneficially Own Voting Shares
to vote or act by written consent with respect to) any Option Shares
Beneficially Owned by it, at Vivendi's option, either proportionately on the
same basis as the other holders of Seagram Common Shares so vote or as
recommended by the Board of Directors of Seagram; provided, however, that
Vivendi shall

                                       13
<PAGE>   14
be entitled to vote its shares in its discretion (and not in such proportion or
as so recommended) with respect to any transaction submitted to holders of
Seagram Common Shares pursuant to which Option Shares Beneficially Owned by
Vivendi or any of its Affiliates will not be entitled to receive (or will not be
permitted to elect to receive on an equitable basis with the Seagram Common
Shares held by all other shareholders), in such transaction, the same
consideration as Seagram Common Shares held by all other shareholders of
Seagram.



                                    ARTICLE 5
                               CERTAIN LIMITATIONS

SECTION 5.1       MAXIMUM TOTAL PROCEEDS.

         (a) Notwithstanding any other provision of this Agreement or the Merger
Agreement, in no event shall Vivendi's Total Proceeds (as hereinafter defined)
at any time exceed US$800 million and, if it otherwise would exceed such amount,
Vivendi, at its sole election, shall either: (i) reduce the number of Option
Shares subject to this Option; (ii) deliver to Seagram for cancellation Option
Shares previously purchased by Vivendi hereunder; (iii) pay cash to Seagram; or
(iv) any combination thereof, so that Vivendi's Total Proceeds shall not exceed
US$800 million after taking into account the foregoing actions. As used herein,
the term "Total Proceeds" shall mean the aggregate amount (before taxes) of the
following: (i) the amount received by Vivendi pursuant to a cash exercise
pursuant to Section 1.2(5); (ii) (x) the net cash amounts, or fair value of any
securities or property (determined pursuant to the Valuation Procedure),
received or receivable by Vivendi pursuant to the then agreed or consummated
sale of Option Shares purchased or acquired pursuant to this Agreement (or any
other securities or property into which such Option Shares are converted or
exchanged in any manner whatsoever) to any unaffiliated party less (y) Vivendi's
Purchase Price for such shares; and (iii) any amounts received by Vivendi
pursuant to Section 6.3(l) of the Merger Agreement.

         (b) Notwithstanding any other provision of this Agreement or the Merger
Agreement, in no event may the Option be exercised for a number of Option Shares
as would, as of the date of such exercise, result in Notional Total Proceeds (as
defined below) which would exceed US$800 million; provided, however, that
nothing in this sentence shall restrict any exercise of the Option on any
subsequent date (if otherwise permitted by the terms of this Agreement). As used
herein, the term "NOTIONAL TOTAL PROCEEDS" with respect to any number of Option
Shares as to which Vivendi may propose to exercise the Option shall be the Total
Proceeds determined as of the date of such proposal assuming that the Option was
exercised on such date for such number of Option Shares and assuming that such
Option Shares, together with all other Option Shares held by Vivendi and its
affiliates (as defined in the Merger Agreement) as of such date, were sold for
cash at the closing market

                                       14
<PAGE>   15
price (less customary brokerage commissions) for Seagram Common Shares on the
preceding trading day on the NYSE (or on any other nationally recognized
exchange or trading system on which Seagram Common Shares are then principally
listed or traded, if not then listed on the NYSE).

                                    ARTICLE 6
                            TERMINATION OF AGREEMENT

SECTION 6.1       TERMINATION.

         This Agreement, other than the rights and obligations of Vivendi and
Seagram under Section 3.2, Article 4 and Section 5.1, shall terminate on the
Termination Date.


                                    ARTICLE 7
                                  MISCELLANEOUS

SECTION 7.1       AMENDMENT.

         This Agreement may not be amended except by an instrument in writing
signed by each of the parties hereto.

SECTION 7.2       WAIVER.

         Either party hereto may (a) extend the time for or waive compliance
with the performance of any obligation or other act of the other party hereto or
(b) waive any inaccuracy in the representations and warranties contained herein
or in any document delivered pursuant hereto. Any such extension or waiver shall
be valid if set forth in an instrument in writing signed by the party to be
bound thereby.

SECTION 7.3       NOTICES.

         All notices, requests, claims, demands and other communications
hereunder shall be in writing and shall be deemed duly given and received (i) on
the date of delivery, if delivered in person, (ii) upon confirmation of
transmission by the sender's fax machine, if delivered by facsimile on a
Business Day (or otherwise on the next Business Day), or (iii) on the first
Business Day following the date of dispatch, if delivered by a nationally
recognized next day courier service, to the respective parties at their
addresses and fax numbers (as applicable) as specified in the Merger Agreement.

SECTION 7.4       SEVERABILITY.


                                       15
<PAGE>   16
         If any term or other provision of this Agreement is invalid, illegal or
incapable of being enforced by any rule of law or public policy, all other
conditions and provisions of this Agreement shall nevertheless remain in full
force and effect so long as the economic or legal substance of the transactions
contemplated hereby is not affected in any manner materially adverse to any
party. Upon such determination that any term or other provision is invalid,
illegal or incapable of being enforced, the parties hereto shall negotiate in
good faith to modify this Agreement so as to effect the original intent of the
parties as closely as possible in a mutually acceptable manner to the fullest
extent permitted by applicable law in order that the transactions contemplated
hereby may be consummated as originally contemplated to the fullest extent
possible.

SECTION 7.5       ASSIGNMENT; BINDING EFFECT; BENEFIT.

         Except as expressly provided herein, neither this Agreement nor any of
the rights, interests or obligations hereunder shall be assigned (by operation
of law or otherwise) without the prior written consent of any of the parties
hereto. Notwithstanding the foregoing, Vivendi may assign this Agreement and any
of the rights, interests or obligations hereunder to any wholly-owned subsidiary
of Vivendi without the consent of Seagram. Subject to the first and second
sentence of this section, this Agreement shall be binding upon and shall enure
to the benefit of the parties hereto and their respective successors and
permitted assigns.

SECTION 7.6       WITHHOLDING RIGHTS.

         Seagram shall be entitled to deduct and withhold from any amount
otherwise payable or deliverable to Vivendi under this Agreement, including the
issuance of Seagram Common Shares pursuant to the exercise of the Option, such
amounts as Seagram is required to deduct and withhold with respect to such
payment or delivery under any provision of federal, provincial, territorial,
state, local or foreign tax law. To the extent that amounts are withheld, such
withheld amounts shall be treated for all purposes as having been paid or
delivered to Vivendi provided that such withheld amounts are actually remitted
to the appropriate taxing authority. To the extent that the amount so required
to be deducted or withheld exceeds the cash portion of the amount otherwise
payable or deliverable to Vivendi, Seagram is hereby authorized to sell or
otherwise dispose of such portion of the consideration as is necessary to
provide sufficient funds to Seagram to enable it to comply with such deduction
or withholding requirement and Seagram shall notify Vivendi thereof and remit to
Vivendi any unapplied balance of the net proceeds of such sale.


                                       16
<PAGE>   17
SECTION 7.7       SPECIFIC PERFORMANCE.

         The parties hereto agree that irreparable damage would occur in the
event any provision of this Agreement were not performed in accordance with the
terms hereof and that the parties shall be entitled to specific performance of
the terms hereof, in addition to any other remedy at law or in equity.

SECTION 7.8       PAYMENT OF COSTS

         Except as otherwise expressly provided herein, each of the parties
hereto shall bear and pay all costs and expenses incurred by it or on its behalf
in connection with the transactions contemplated hereunder, including fees and
expenses of its own financial consultants, investment bankers, accountants and
counsel.

SECTION 7.9       GOVERNING LAW.

         This Agreement shall be governed by, and construed in accordance, with
the laws of the Province of Ontario and the federal laws of Canada applicable
therein. All actions and proceedings arising out of or relating to this
Agreement shall be heard and determined exclusively in the courts of the
Province of Ontario.

SECTION 7.10      HEADINGS.

         The descriptive headings contained in this Agreement are included for
convenience of reference only and shall not affect in any way the meaning or
interpretation of this Agreement.

SECTION 7.11      ENTIRE AGREEMENT.

         This Agreement and the Merger Agreement constitutes the entire
agreement between the parties with respect to the subject matter hereof and
supersedes all prior agreements and understandings between the parties with
respect thereto. No addition to or modification of any provision of this
Agreement shall be binding upon any party hereto unless made in writing and
signed by all parties hereto.




                                       17
<PAGE>   18
IN WITNESS WHEREOF, the parties hereto have caused this Option Agreement to be
executed as of the date first written above by their respective officers
thereunto duly authorized.

                                  VIVENDI S.A.


                                            By: /s/ Jean-Marie Messier
                                               --------------------------------
                                                  Name: Jean-Marie Messier
                                                  Title: Chairman & Chief
                                                         Executive Officer


                                            THE SEAGRAM COMPANY LTD.


                                            By: /s/ Edgar Bronfman, Jr.
                                               --------------------------------
                                                  Name: Edgar Bronfman, Jr.
                                                  Title: President & Chief
                                                         Executive Officer



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