SEAGRAM CO LTD
8-K, EX-2.1, 2000-06-26
BEVERAGES
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<PAGE>   1
                                                                     EXHIBIT 2.1

                                                                  EXECUTION COPY






                                  VIVENDI S.A.

                                       AND

                                 CANAL PLUS S.A.

                                       AND

                                   SOFIEE S.A.

                                       AND

                               3744531 CANADA INC.

                                       AND

                            THE SEAGRAM COMPANY LTD.









                                MERGER AGREEMENT
                                   DATED AS OF
                                  JUNE 19, 2000
<PAGE>   2
                                TABLE OF CONTENTS


<TABLE>
<CAPTION>
                                                                                               PAGE
<S>                                                                                           <C>
ARTICLE 1
         INTERPRETATION..................................................................      A-2
         Section 1.1       Definitions...................................................      A-2
         Section 1.2       Interpretation Not Affected by Headings, etc..................      A-13
         Section 1.3       Currency......................................................      A-14
         Section 1.4       Number, etc...................................................      A-14
         Section 1.5       Date For Any Action...........................................      A-14
         Section 1.6       Entire Agreement..............................................      A-14
         Section 1.7       Schedules.....................................................      A-14
         Section 1.8       Accounting Matters............................................      A-15
         Section 1.9       Knowledge.....................................................      A-15

ARTICLE 2
         THE ARRANGEMENT.................................................................      A-15
         Section 2.1       Implementation Steps by Seagram...............................      A-15
         Section 2.2       Implementation Steps by the Vivendi Parties, Canal............      A-16
         Section 2.3       Interim Order.................................................      A-18
         Section 2.4       Articles of Arrangement.......................................      A-18
         Section 2.5       Seagram Circular..............................................      A-18
         Section 2.6       Vivendi Circular..............................................      A-18
         Section 2.7       Canal Circular................................................      A-19
         Section 2.8       Securities Compliance.........................................      A-19
         Section 2.9       Preparation of Filings, etc...................................      A-20

ARTICLE 3
         REPRESENTATIONS AND WARRANTIES..................................................      A-22
         Section 3.1       Representations and Warranties of Seagram.....................      A-22
         Section 3.2       Representations and Warranties of the Vivendi Parties, Canal..      A-31
         Section 3.3       Survival......................................................      A-43

ARTICLE 4
         COVENANTS.......................................................................      A-43
         Section 4.1       Retention of Goodwill.........................................      A-43
         Section 4.2       Consultation..................................................      A-43
         Section 4.3       Covenants of Seagram..........................................      A-44
         Section 4.4       Covenants of the Vivendi Parties, Sofiee and Canal............      A-50
         Section 4.5       Covenants Regarding Non-Solicitation of Seagram...............      A-60
         Section 4.6       Covenants Regarding Non-Solicitation of Vivendi...............      A-62
         Section 4.7       Covenants Regarding Non-Solicitation of Canal.................      A-64
         Section 4.8       Access to Information.........................................      A-66
</TABLE>
<PAGE>   3
                                TABLE OF CONTENTS
                                   (CONTINUED)

<TABLE>
<CAPTION>
                                                                                                 PAGE
<S>                                                                                              <C>
         Section 4.9       Indemnification....................................................   A-66
         Section 4.10      Safe Income........................................................   A-67

ARTICLE 5
         CONDITIONS...........................................................................   A-69
         Section 5.1       Mutual Conditions Precedent........................................   A-69
         Section 5.2       Additional Conditions Precedent to the Obligations of the Vivendi
                           Parties, Sofiee and Canal..........................................   A-70
         Section 5.3       Additional Conditions Precedent to the Obligations of Seagram......   A-71
         Section 5.4       Notice and Cure Provisions.........................................   A-73
         Section 5.5       Satisfaction of Conditions.........................................   A-74

ARTICLE 6
         AMENDMENT AND TERMINATION............................................................   A-74
         Section 6.1       Amendment..........................................................   A-74
         Section 6.2       Termination........................................................   A-75
         Section 6.3       Termination and Other Fees.........................................   A-77
         Section 6.4       Remedies...........................................................   A-79

ARTICLE 7
         GENERAL..............................................................................   A-80
         Section 7.1       Notices............................................................   A-80
         Section 7.2       Assignment.........................................................   A-82
         Section 7.3       Binding Effect.....................................................   A-82
         Section 7.4       Waiver and Modification............................................   A-82
         Section 7.5       Further Assurances.................................................   A-82
         Section 7.6       Expenses...........................................................   A-83
         Section 7.7       Press Releases.....................................................   A-83
         Section 7.8       Governing Laws.....................................................   A-83
         Section 7.9       Time of Essence....................................................   A-83
         Section 7.10      Counterparts.......................................................   A-84
</TABLE>
<PAGE>   4
                                MERGER AGREEMENT

         MEMORANDUM OF AGREEMENT made as of the 19th day of June, 2000.

AMONG:

                           VIVENDI S.A.

                           a corporation existing under the laws of France
                           (hereinafter referred to as "VIVENDI" as such term is
                           modified in Section 1.1),

                                     - and -

                           CANAL PLUS S.A.

                           a corporation existing under the laws of France
                           (hereinafter referred to as "CANAL")

                                     - and -

                           SOFIEE S.A.

                           a corporation existing under the laws of France
                           (hereinafter referred to as "SOFIEE")

                                     - and -

                           3744531 CANADA INC.,

                           a corporation existing under the laws of  Canada
                           (hereinafter referred to as "VIVENDI EXCHANGECO")

                                     - and -

                           THE SEAGRAM COMPANY LTD.

                           a corporation existing under the laws of Canada
                           (hereinafter referred to as "SEAGRAM")





                                       A-1
<PAGE>   5
         THIS AGREEMENT WITNESSES THAT in consideration of the respective
covenants and agreements herein contained, the parties hereto covenant and agree
as follows:



                                    ARTICLE 1
                                 INTERPRETATION

SECTION 1.1       DEFINITIONS.

         In this Agreement, unless there is something in the subject matter or
context inconsistent therewith, the following terms shall have the following
meanings respectively:

         "1933 ACT" means the United States Securities Act of 1933, as amended;

         "AFFILIATE" means, with respect to any Person, any other Person that
         directly, or indirectly through one or more intermediaries, controls,
         is controlled by or is under common control with, such specified
         Person;

         "AFFILIATES LETTER" means with respect to Rule 145 under the 1933 Act a
         letter in form and substance reasonably satisfactory to Vivendi and
         Seagram;

         "ARRANGEMENT" means an arrangement under Section 192 of the CBCA on the
         terms and subject to the conditions set out in the Plan of Arrangement,
         subject to any amendments or variations thereto made in accordance with
         Section 6.1 hereof, Section 6.1 of the Plan of Arrangement or made at
         the direction of the Court in the Final Order;

         "ARRANGEMENT RESOLUTION" means the special resolution of the Seagram
         shareholders, to be substantially in the form and content of Schedule B
         annexed hereto;

         "ARTICLES OF ARRANGEMENT" means the articles of arrangement of Seagram
         in respect of the Arrangement that are required by the CBCA to be sent
         to the Director after the Final Order is made;

         "BOARD OF DIRECTORS" means the Board of Directors of any specified
         Person and any committees thereof;

         "BUSINESS DAY" means any day on which commercial banks are generally
         open for business in Toronto, Ontario, New York, New York and France
         other than a Saturday, a Sunday or a day observed as a holiday in
         Toronto, Ontario, in New York, New York or in France under applicable
         Laws;


                                       A-2
<PAGE>   6
         "CBCA" means the Canada Business Corporations Act as now in effect and
         as it may be amended from time to time prior to the Effective Date;

         "CANADIAN TAX ACT" means the Income Tax Act (Canada), as amended;

         "CANAL ACQUISITION PROPOSAL" means any bona fide proposal or offer with
         respect to (i) any merger, reorganization, business combination, share
         exchange, liquidation, dissolution, recapitalization, or similar
         transaction involving Canal or any Canal Material Subsidiary that if
         consummated would result in any Person (or the shareholders of such
         Person) owning securities representing 50% or more of the voting power
         of Canal (or the surviving or ultimate parent entity in such
         transaction) or (ii) any direct or indirect acquisition, purchase or
         sale of assets involving Canal or any Canal Material Subsidiary
         representing 50% or more of the consolidated assets (including shares
         of its subsidiaries) of Canal and its consolidated subsidiaries, taken
         as a whole, or (iii) any direct or indirect acquisition, purchase or
         sale of, or tender or exchange offer (or shareholders
         recapitalization), or similar transaction involving Canal, that if
         consummated would result in any Person (or the shareholders of such
         Person) owning securities representing 50% or more of the voting power
         of Canal (or the surviving or ultimate parent entity in such
         transaction), in each case excluding the transactions contemplated by
         this Agreement and any other proposal or offer made by Vivendi, Seagram
         or their respective affiliates;

         "CANAL CIRCULAR" means as the context requires, (i) the circular to be
         sent to, or put at the disposal of, the Canal Shareholders, including
         the notice of the Canal Meeting and all appendices thereto, containing
         information relating to the Vivendi/Canal Transactions and/or (ii) the
         prospectus included in the Form F-4 pursuant to which the Vivendi
         Shares to be acquired by the Canal Shareholders pursuant to the
         Vivendi/Canal Transactions will be registered under the 1933 Act;

         "CANAL DISCLOSURE LETTER" means that certain letter dated as of even
         date herewith and delivered by Canal to Seagram and in a form
         reasonably acceptable to Seagram;

         "CANAL DOCUMENTS" has the meaning ascribed thereto in Section
         3.2(2)(i);

         "CANAL IP" has the meaning ascribed thereto in Section 3.2(2)(l);

         "CANAL MATERIAL SUBSIDIARY" means any subsidiary of Canal that is a
         "Significant Subsidiary" as defined in Rule 1-02 of Regulation S-X of
         the SEC;

         "CANAL MEETING" means the extraordinary meeting of Canal Shareholders,
         including any adjournment or postponement thereof, to be called and
         held in accordance with applicable Laws to consider the Canal
         Resolution;


                                       A-3
<PAGE>   7
         "CANAL RESOLUTION" means the resolution of the Canal Shareholders to
         approve the Vivendi/Canal Transactions to the extent applicable to
         Canal;

         "CANAL SHARES" means the shares in the capital of Canal;

         "CANAL SHAREHOLDERS" means the holders of Canal Shares;

         "CANAL SUPERIOR PROPOSAL" means any bona fide written unsolicited
         proposal made by a third party (other than Vivendi or its affiliates)
         which if consummated would result in such third party (or the
         shareholders of such third party) acquiring, directly or indirectly,
         securities representing more than 50% of the voting power of the shares
         of Canal (or the surviving or ultimate parent entity in such
         transaction) or all or substantially all the assets of Canal and its
         subsidiaries, taken as a whole, (i) on terms which the Canal Board of
         Directors in good faith reasonably concludes (following receipt of
         advice of its financial advisors and outside counsel) would, if
         consummated, be superior from a financial point of view to the Canal
         Shareholders to the transactions contemplated by this Agreement
         (including the terms of any proposal by Seagram to amend or modify the
         terms of the transactions contemplated by this Agreement), taking into
         account all of the terms and conditions of such proposal and such
         transactions and (ii) which is reasonably capable of being completed,
         taking into account all financial, regulatory, legal and other aspects
         of such proposal;

         "CMF" means the Conseil des Marches Financiers;

         "COB" means the Commission des Operations de Bourse;

         "CODE" means the United States Internal Revenue Code of 1986, as
         amended, and the rules and regulations promulgated thereunder;

         "CONFIDENTIALITY AGREEMENT" means the confidentiality letter agreement
         dated June 4, 2000 between Vivendi and Seagram;

         "COURT" means the Superior Court of Justice (Ontario);

         "CUSTODIAN" means the custodian to be chosen by Vivendi and Vivendi
         Exchangeco, acting reasonably, to act as custodian under the Custody
         Agreement and any successor appointed under the Custody Agreement;

         "CUSTODY AGREEMENT" means the custody agreement to be made between
         Vivendi, Vivendi Exchangeco and the Custodian, substantially in the
         form and content of Schedule C annexed hereto, with such changes
         thereto as the parties may agree;


                                       A-4
<PAGE>   8
         "DIRECTOR" means the Director appointed pursuant to Section 260 of the
         CBCA;

         "DISSENT RIGHTS" means the rights of dissent in respect of the
         Arrangement described in Section 3.1 of the Plan of Arrangement;

         "EFFECTIVE DATE" means the date shown on the certificate of arrangement
         to be issued by the Director under the CBCA giving effect to the
         Arrangement;

         "EFFECTIVE TIME" has the meaning ascribed thereto in the Plan of
         Arrangement;

         "ENVIRONMENTAL LAWS" means all applicable Laws, including applicable
         common law, relating to the protection of the environment and public
         health and safety as affected by the environment or Hazardous
         Substances;

         "ENVIRONMENTAL PERMITS" has the meaning ascribed thereto in Section
         3.1(h)(ii)(c);

         "ERISA" has the meaning ascribed thereto in Section 3.1(j)(ii);

         "EXCHANGE ACT" means the United States Securities Exchange Act of 1934,
         as amended;

         "EXCHANGE RATIO" has the meaning ascribed thereto in the Plan of
         Arrangement;

         "EXCHANGEABLE SHARES" means the non-voting exchangeable shares in the
         capital of Vivendi Exchangeco, having substantially the rights,
         privileges, restrictions and conditions set out in Appendix 1 to the
         Plan of Arrangement;

         "EXCHANGE TRUST AGREEMENT" means an agreement to be made among Vivendi,
         Vivendi Exchangeco, Vivendi Holdings, Seagram and the Trustee, in
         connection with the Plan of Arrangement substantially in the form and
         content of Schedule D annexed hereto, with such changes thereto as the
         parties hereto, acting reasonably may agree;

         "FINAL ORDER" means the final order of the Court approving the
         Arrangement as such order may be amended by the Court at any time prior
         to the Effective Date or, if appealed, then, unless such appeal is
         withdrawn or denied, as affirmed or as amended on appeal;

         "FORM F-4" has the meaning ascribed thereto in Section 2.8(5);

         "FORM S-8" has the meaning ascribed thereto in Section 4.4(p)(iv);

         "FRENCH GAAP" has the meaning ascribed thereto in Section 3.2(1)(f);


                                       A-5
<PAGE>   9
         "GOVERNMENTAL ENTITY" means any (a) multinational, federal, provincial,
         state, regional, municipal, local or other government, governmental or
         public department, central bank, court, tribunal, arbitral body,
         commission, board, bureau or agency, domestic or foreign, (b) any
         subdivision, agent, commission, board, or authority of any of the
         foregoing, or (c) any quasi-governmental or private body exercising any
         regulatory, expropriation or taxing authority under or for the account
         of any of the foregoing;

         "HAZARDOUS SUBSTANCE" means any pollutant, contaminant, waste of any
         nature, hazardous substance, hazardous material, toxic substance,
         dangerous substance or dangerous good as defined or identified in,
         regulated by or that could reasonably be expected to result in
         Liability under any Environmental Law;

         "HOLDERS" means, when used with reference to the Seagram Common Shares,
         the holders thereof shown from time to time in the register maintained
         by or on behalf of Seagram in respect of such securities, when used
         with reference to Seagram Options or Seagram SARs, means the holders of
         Seagram Options or Seagram SARs (as applicable) shown from time to time
         on the books of Seagram, and when used with reference to the
         Exchangeable Shares, means the holders of Exchangeable Shares shown
         from time to time in the register maintained by or on behalf of Vivendi
         Exchangeco in respect of the Exchangeable Shares;

         "INCLUDING" means including without limitation;

         "INFORMATION" has the meaning ascribed thereto in Section 4.8(2);

         "INTERIM ORDER" means the interim order of the Court, as the same may
         be amended, in respect of the Arrangement, as contemplated by Section
         2.3;

         "LAWS" means all statutes, regulations, statutory rules, orders, and
         terms and conditions of any grant of approval, permission, authority or
         license of any court, arbitral tribunal, Governmental Entity, statutory
         body (including the OSC, the TSE, the PSE, the NYSE, NASDAQ, the SEC,
         the CMF and the COB) or self-regulatory authority, and the term
         "applicable" with respect to such Laws and in the context that refers
         to one or more Persons, means that such Laws apply to such Person or
         Persons or its or their business, undertaking, property or securities
         and emanate from a Governmental Entity having jurisdiction over the
         Person or Persons or its or their business, undertaking, property or
         securities;

         "MATERIAL ADVERSE CHANGE" or "MATERIAL ADVERSE EFFECT", when used in
         connection with any party, means any change, effect, event or
         occurrence (a) with respect to the financial condition, businesses or
         results of operations of such party or those of its subsidiaries that
         is, or is reasonably likely to be, materially adverse to such party and
         its


                                       A-6
<PAGE>   10
         subsidiaries taken as a whole, other than any change, effect, event or
         occurrence (i) relating to the economy or securities markets in
         general, (ii) affecting the industries in which such party operates in
         general and not specifically relating to (or having the effect of
         specifically relating to or having a materially disproportionate effect
         (relative to most other industry participants) on) such party and its
         subsidiaries, taken as a whole, or (iii) relating to the announcement
         and performance of this Agreement and the transactions contemplated by
         this Agreement and compliance with the covenants set forth in this
         Agreement, or (b) that is materially adverse to the ability of such
         party to consummate the transactions contemplated by this Agreement;

         "MEASURING PERIOD" has the meaning ascribed thereto in the Plan of
         Arrangement;

         "MATERIAL FACT" shall have the meaning ascribed thereto under the
         Securities Act;

         "NASDAQ" means The NASDAQ Stock Market;

         "NYSE" means the New York Stock Exchange;

         "OPTION AGREEMENT" means the option agreement dated the date hereof
         between Vivendi and Seagram;

         "OSC" means the Ontario Securities Commission;

         "OUTSIDE DATE" means, subject to Section 6.2(4), March 19, 2001 or such
         later date as may be mutually agreed by the parties;

         "PSE" means the Paris Bourse;

         "PERSON" includes any individual, firm, partnership, limited
         partnership, joint venture, venture capital fund, limited liability
         company, unlimited liability company, association, trust, trustee,
         executor, administrator, legal personal representative, estate, group,
         body corporate, corporation, unincorporated association or
         organization, Governmental Entity, syndicate or other entity, whether
         or not having legal status, and any group (as defined in Section
         13(d)(3) of the Exchange Act) comprised of more than one Person;

         "PLAN OF ARRANGEMENT" means the plan of arrangement substantially in
         the form and content of Schedule F annexed hereto and any amendments or
         variations thereto made in accordance with Section 6.1 hereof, Section
         6.1 of the Plan of Arrangement or made at the direction of the Court in
         the Final Order;

         "PRE-EFFECTIVE DATE PERIOD" shall mean the period from and including
         the date hereof to and including the Effective Time;


                                       A-7
<PAGE>   11
         "PUBLICLY DISCLOSED BY SEAGRAM" means disclosed by Seagram in a public
         filing made by it with the OSC, the TSE, the NYSE or the SEC from July
         1, 1998 to the date hereof;

         "PUBLICLY DISCLOSED BY VIVENDI" means disclosed by Vivendi or Canal (a)
         in a public filing made by Vivendi or Canal with the PSE, the COB, the
         CMF, the NYSE, NASDAQ or the SEC or (b) in a registration statement
         confidentially submitted to the SEC and made available to Seagram by
         Vivendi prior to the date hereof, in each case from January 1, 1998 to
         the date hereof;

         "REGULATORY APPROVALS" means those sanctions, rulings, consents,
         orders, exemptions, waivers, permits and other approvals (including the
         lapse, without objection, of a prescribed time under a statute or
         regulation that states that a transaction may be implemented if a
         prescribed time lapses following the giving of notice without an
         objection being made) of Governmental Entities, regulatory agencies or
         self-regulatory organizations, as set out in Schedule G hereto;

         "REPRESENTATIVES" has the meaning ascribed thereto in Section 4.8(1);

         "SEAGRAM ACES" means 18,500,000 7.5% Adjustable Conversion Rate Equity
         Security Units issued by Seagram and a subsidiary of Seagram;

         "SEAGRAM ACQUISITION PROPOSAL" means any bona fide proposal or offer
         with respect to (i) any merger, reorganization, consolidation,
         amalgamation, arrangement, business combination, share exchange,
         liquidation, dissolution, recapitalization, or similar transaction
         involving Seagram or any Seagram Material Subsidiary or (ii) any direct
         or indirect acquisition, purchase or sale of assets involving Seagram
         or any Seagram Material Subsidiary representing 20% or more of the
         consolidated assets (including shares of subsidiaries) of Seagram and
         its consolidated subsidiaries, taken as a whole, or (iii) any direct or
         indirect acquisition, purchase of or sale of, or tender or exchange
         offer (or shareholders recapitalization) or similar transaction
         involving Seagram, that if consummated would result in any Person (or
         shareholders of such Person) owning securities representing 20% or more
         of the voting power of Seagram (or the surviving or ultimate parent
         entity in such transaction), in each case excluding the transactions
         contemplated by this Agreement and any other proposal or offer made by
         Vivendi, Canal or their respective affiliates;

         "SEAGRAM CIRCULAR" means, as the context requires, (i) the notice of
         the Seagram Meeting and accompanying management information circular,
         including all appendices thereto, to be sent to Seagram Shareholders in
         connection with the Seagram Meeting and/or (ii) the prospectus included
         in the Form F-4 pursuant to which the Vivendi Securities will be
         registered under the 1933 Act;


                                       A-8
<PAGE>   12
         "SEAGRAM COMMON SHARES" means the common shares in the capital of
         Seagram;

         "SEAGRAM DESIGNEES" means five designees of the Seagram Board of
         Directors selected by Seagram to serve, as of the Effective Date, for
         an initial four-year term, as members of the Board of Directors of
         Vivendi;

         "SEAGRAM DISCLOSURE LETTER" means that certain letter dated as of even
         date herewith and delivered by Seagram to the Vivendi Parties and Canal
         and in a form reasonably acceptable to the Vivendi Parties and Canal;

         "SEAGRAM DOCUMENTS" has the meaning ascribed thereto in Section 3.1(k);

         "SEAGRAM EMPLOYEES" has the meaning ascribed thereto in Section 3.1(j);

         "SEAGRAM FEE" has the meaning ascribed thereto in Section 6.3(1);

         "SEAGRAM IP" has the meaning ascribed thereto in Section 3.1(l);

         "SEAGRAM LYONS" means the zero coupon liquid yield option notes issued
         by Seagram and a subsidiary of Seagram;

         "SEAGRAM MATERIAL SUBSIDIARY" means any subsidiary of Seagram that is a
         "Significant Subsidiary" as defined in Rule 1-02 of Regulation S-X of
         the SEC;

         "SEAGRAM MEETING" means the special meeting of Seagram Shareholders,
         including any adjournment or postponement thereof, to be called and
         held in accordance with the Interim Order to consider the Arrangement;

         "SEAGRAM OPTIONS" means the stock options to purchase Seagram Common
         Shares granted under the Seagram Stock Plans;

         "SEAGRAM PLANS" has the meaning ascribed thereto in Section 3.1(j)(i);

         "SEAGRAM SARS" has the meaning ascribed thereto in Section 3.1(b);

         "SEAGRAM SHAREHOLDERS" means the holders of Seagram Common Shares;

         "SEAGRAM STOCK PLANS" means the Seagram 1983 Stock Appreciation Right
         and Stock Unit Plan, the Seagram Stock Plan for Non-Employee Directors,
         the Seagram 1988 Stock Option Plan, the Seagram 1992 Stock Incentive
         Plan, and the Seagram 1996 Stock Incentive Plan;


                                       A-9
<PAGE>   13
         "SEAGRAM SUPERIOR PROPOSAL" means any bona fide written unsolicited
         proposal made by a third party (other than Vivendi or its affiliates)
         which if consummated would result in such third party (or the
         shareholders of such third party) acquiring, directly or indirectly,
         securities representing more than 50% of the voting power of the shares
         of Seagram (or the surviving or ultimate parent entity in such
         transaction) or all or substantially all the assets of Seagram and its
         subsidiaries, taken as a whole, (i) on terms which the Seagram Board of
         Directors in good faith reasonably concludes (following receipt of
         advice of its financial advisors and outside counsel) would, if
         consummated, be superior from a financial point of view to the Seagram
         Shareholders to the transactions contemplated by this Agreement
         (including the terms of any proposal by Vivendi to amend or modify the
         terms of the transactions contemplated by this Agreement), taking into
         account all of the terms and conditions of such proposal and such
         transactions and (ii) which is reasonably capable of being completed,
         taking into account all financial, regulatory, legal and other aspects
         of such proposal;

         "SEC" means the United States Securities and Exchange Commission;

         "SECURITIES ACT" means the Securities Act (Ontario) and the rules,
         regulations and policies made thereunder, as now in effect and as they
         may be amended from time to time prior to the Effective Date;

         "SOFIEE MEETING" means the extraordinary meeting of Sofiee
         shareholders, including any adjournment or postponement thereof, to be
         called and held in accordance with applicable Laws to consider the
         Sofiee Resolution;

         "SOFIEE MERGER" means the merger of Vivendi with and into Sofiee as
         part of the Vivendi/Canal Transactions;

         "SOFIEE RESOLUTION" means the resolution of the holders of shares in
         the capital of Sofiee to approve the Vivendi/Canal Transactions to the
         extent applicable to Sofiee, including (i) the Sofiee Merger, (ii) the
         election of the Seagram Designees, (iii) the adoption of the Vivendi
         By-Laws and (iv) certain matters relating to the Arrangement;

         "SUBSIDIARY" means, with respect to a specified body corporate, any
         body corporate of which more than 50% of the outstanding shares
         ordinarily entitled to elect a majority of the board of directors
         thereof (whether or not shares of any other class or classes shall or
         might be entitled to vote upon the happening of any event or
         contingency) are at the time owned directly or indirectly by such
         specified body corporate, and shall include any body corporate,
         partnership, joint venture or other entity over which it exercises
         direction or control or which is in a like relation to a subsidiary;


                                      A-10
<PAGE>   14
         "SUPPORT AGREEMENT" means an agreement to be made among Vivendi,
         Vivendi Holdings and Vivendi Exchangeco, substantially in the form and
         content of Schedule H annexed hereto, with such changes thereto as the
         parties hereto may agree;

         "TAX" and "TAXES" have the respective meanings ascribed thereto in
         Section 3.1(i)(iii);

         "TAX RETURNS" means all returns, declarations, reports, information
         returns and statements required to be filed with any taxing authority
         relating to Taxes;

         "TREASURY REGULATIONS" means the regulations promulgated under the
         Code;

         "TRUSTEE" means the trustee to be chosen by Vivendi and Seagram, acting
         reasonably, to act as trustee under the Exchange Trust Agreement, and
         any successor trustee appointed under the Exchange Trust Agreement;

         "TSE" means The Toronto Stock Exchange;

         "U.S. GAAP" has the meaning ascribed thereto in Section 3.1(f);

         "VIVENDI" means prior to the completion of the Vivendi/Canal
         Transactions, Vivendi and from and after the completion of the
         Vivendi/Canal Transactions the surviving corporation resulting from the
         Sofiee Merger;

         "VIVENDI ADRS" means the American depositary receipts of Vivendi, each
         evidencing one Vivendi ADS;

         "VIVENDI ADSS" means the American depositary shares of Vivendi, each
         representing one Vivendi Share;

         "VIVENDI ACQUISITION PROPOSAL" means any bona fide proposal or offer
         with respect to (i) any merger, reorganization, business combination,
         share exchange, liquidation, dissolution, recapitalization, or similar
         transaction involving Vivendi or any Vivendi Material Subsidiary that
         if consummated would result in any Person (or the shareholders of such
         Person) owning securities representing 50% or more of the voting power
         of Vivendi (or the surviving or ultimate parent entity in such
         transaction) or (ii) any direct or indirect acquisition, purchase or
         sale of assets involving Vivendi or any Vivendi Material Subsidiary
         representing 50% or more of the consolidated assets (including shares
         of its subsidiaries) of Vivendi and its consolidated subsidiaries,
         taken as a whole, or (iii) any direct or indirect acquisition, purchase
         or sale of, or tender or exchange offer (or shareholders
         recapitalization), or similar transaction involving Vivendi, that if
         consummated would result in any Person owning securities representing
         50% or more of the voting power of Vivendi (or the surviving or
         ultimate parent entity in such


                                      A-11
<PAGE>   15
         transaction), in each case excluding the transactions contemplated by
         this Agreement and any other proposal or offer made by Canal, Seagram
         or their respective affiliates;

         "VIVENDI BY-LAWS" means the by-laws of the surviving entity of the
         Sofiee Merger, which by-laws shall be identical to the by-laws and
         statutes of Vivendi as of the date of this Agreement, except that they
         shall reflect those changes specified in the Vivendi Disclosure Letter;

         "VIVENDI/CANAL AGREEMENTS" means the agreements specified in Schedule I
         hereto and all other agreements necessary to effect the Sofiee Merger
         and the other Vivendi/Canal Transactions;

         "VIVENDI/CANAL TRANSACTIONS" means the Sofiee Merger and the other
         transactions set forth on Schedule I hereto;

         "VIVENDI CIRCULAR" means, as the context requires, (i) the circular to
         be sent to, or put at the disposal of, the Vivendi Shareholders,
         including the notice of the Vivendi Meeting and all appendices thereto,
         containing information relating to the transactions contemplated herein
         and/or (ii) the prospectus included in the Form F-4 pursuant to which
         the Vivendi Shares to be issued to the Vivendi Shareholders pursuant to
         the Sofiee Merger will be registered under the 1933 Act;

         "VIVENDI DISCLOSURE LETTER" means that certain letter dated as of even
         date herewith and delivered by Vivendi to Seagram and in a form
         reasonably acceptable to Seagram;

         "VIVENDI DOCUMENTS" has the meaning ascribed thereto in Section
         3.2(l)(i);

         "VIVENDI FEE" has the meaning ascribed thereto in Section 6.3(2);

         "VIVENDI HOLDINGS" means 3045479 Nova Scotia Company, an unlimited
         liability company existing under the laws of the Province of Nova
         Scotia and wholly owned, directly or indirectly, by Vivendi through any
         number of entities, each of which is a disregarded entity for U.S.
         Federal income tax purposes;

         "VIVENDI IP" has the meaning ascribed thereto in Section 3.2(1)(l);

         "VIVENDI MATERIAL SUBSIDIARY" means (i) Sofiee and (ii) any other
         subsidiary of Vivendi that is a "Significant Subsidiary" as defined in
         Rule 1-02 of Regulation S-X of the SEC;

         "VIVENDI MEETING" means the extraordinary meeting of Vivendi
         Shareholders, including any adjournment or postponement thereof, to be
         called and held in accordance with applicable Laws to consider the
         Vivendi Resolution;

                                      A-12
<PAGE>   16
         "VIVENDI PARTIES" means Vivendi and Vivendi Exchangeco;

         "VIVENDI RESOLUTION" means the resolution of the Vivendi Shareholders
         to approve the Vivendi/Canal Transactions to the extent applicable to
         Vivendi, including the Sofiee Merger, and certain matters relating to
         the Arrangement;

         "VIVENDI SECURITIES" means the Vivendi ADSs, the Vivendi ADRs, the
         Vivendi Shares underlying the Vivendi ADSs, the Exchangeable Shares and
         the Vivendi Voting Rights related thereto to be issued in connection
         with the Arrangement and the Vivendi ADSs into which the Exchangeable
         Shares are exchangeable;

         "VIVENDI SHARES" means the shares in the capital of Vivendi;

         "VIVENDI SHAREHOLDERS" means the holders of Vivendi Shares;

         "VIVENDI SUPERIOR PROPOSAL" means any bona fide written unsolicited
         proposal made by a third party (other than Canal or its affiliates)
         which if consummated would result in such third party (or the
         shareholders of such third party) acquiring, directly or indirectly,
         securities representing more than 50% of the voting power of the shares
         of Vivendi (or the surviving or ultimate parent entity in such
         transaction) or all or substantially all the assets of Vivendi and its
         subsidiaries, taken as a whole, (i) on terms which the Vivendi Board of
         Directors in good faith reasonably concludes (following receipt of
         advice of its financial advisors and outside counsel) would, if
         consummated, be superior from a financial point of view to the Vivendi
         Shareholders to the transactions contemplated by this Agreement
         (including the terms of any proposal by Seagram to amend or modify the
         terms of the transactions contemplated by this Agreement), taking into
         account all of the terms and conditions of such proposal and such
         transactions and (ii) which is reasonably capable of being completed,
         taking into account all financial, regulatory, legal and other aspects
         of such proposal; and

         "VIVENDI VOTING RIGHT" has the meaning ascribed thereto in the Plan of
         Arrangement.

SECTION 1.2       INTERPRETATION NOT AFFECTED BY HEADINGS, ETC.

         The division of this Agreement into Articles, Sections and other
portions and the insertion of headings are for convenience of reference only and
shall not affect the construction or interpretation hereof. Unless otherwise
indicated, all references to an "Article" or "Section" followed by a number
and/or a letter refer to the specified Article or Section of this Agreement.
The terms "this Agreement", "hereof", "herein" and "hereunder" and similar
expressions refer to this Agreement (including the Schedules hereto) and not to
any particular Article, Section or other portion hereof and include any
agreement or instrument supplementary or ancillary hereto.


                                      A-13
<PAGE>   17
Unless the context otherwise requires, all references to the "transactions
contemplated by this Agreement" include the Arrangement and the Vivendi/Canal
Transactions.

SECTION 1.3       CURRENCY.

         Unless otherwise specifically indicated, all sums of money referred to
in this Agreement are expressed in lawful money of the United States.

SECTION 1.4       NUMBER, ETC.

         Unless the context otherwise requires, words importing the singular
shall include the plural and vice versa and words importing any gender shall
include all genders.

SECTION 1.5       DATE FOR ANY ACTION.

         In the event that any date on which any action is required to be taken
hereunder by any of the parties hereto is not a Business Day, such action shall
be required to be taken on the next succeeding day which is a Business Day.

SECTION 1.6       ENTIRE AGREEMENT.

         This Agreement, the agreements and other documents and agreements
herein referred to and the Confidentiality Agreement constitute the entire
agreement between the parties hereto pertaining to the terms of the Arrangement
and supersede all other prior agreements, understandings, negotiations and
discussions, whether oral or written, between the parties hereto with respect to
the terms of the Arrangement and the Vivendi/Canal Transactions.

SECTION 1.7       SCHEDULES.

         The following Schedules are annexed to this Agreement and are hereby
incorporated by reference into this Agreement and form part hereof:

         Schedule A - [intentionally omitted]
         Schedule B - Arrangement Resolution
         Schedule C - Custody Agreement
         Schedule D - Exchange Trust Agreement
         Schedule E - [intentionally omitted]
         Schedule F - Plan of Arrangement
         Schedule G - Regulatory Approvals
         Schedule H - Support Agreement
         Schedule I - Vivendi/Canal Transactions


                                      A-14
<PAGE>   18
SECTION 1.8       ACCOUNTING MATTERS.

         Unless otherwise stated, all accounting terms used in this Agreement in
respect of any party shall have the meanings attributable thereto under
generally accepted accounting principles applicable to such party's published
financial statements and all determinations of an accounting nature in respect
of any party required to be made shall be made in a manner consistent with
generally accepted accounting principles applicable to such party's published
financial statements and past practice.

SECTION 1.9       KNOWLEDGE.

         Each reference in this Agreement to "known" or "knowledge" means, with
respect to any party, the actual knowledge of such party's executive officers
after reasonable inquiry.


                                    ARTICLE 2
                                 THE ARRANGEMENT

SECTION 2.1       IMPLEMENTATION STEPS BY SEAGRAM.

         Seagram covenants in favour of the Vivendi Parties, Sofiee and Canal
that Seagram shall:

         (a)      as soon as reasonably practicable, apply in a manner
                  acceptable to the Vivendi Parties, acting reasonably, under
                  Section 192 of the CBCA for an order approving the Arrangement
                  and for the Interim Order, and thereafter proceed with and
                  diligently seek the Interim Order;

         (b)      as soon as reasonably practicable, convene and hold the
                  Seagram Meeting for the purpose of considering the Arrangement
                  Resolution; provided, however, that Seagram shall be permitted
                  to hold the Seagram Meeting on such later date as the later of
                  the Vivendi Meeting and the Canal Meeting is held;

         (c)      except as required for quorum purposes, not adjourn (except as
                  required by Law or by valid shareholder action), postpone or
                  cancel (or propose for adjournment, postponement or
                  cancellation) the Seagram Meeting without the Vivendi Parties'
                  prior written consent;

         (d)      subject to obtaining the approvals as are required by the
                  Interim Order, proceed with and diligently pursue the
                  application to the Court for the Final Order; and

         (e)      subject to obtaining the Final Order and the satisfaction or
                  waiver of the other conditions herein contained in favour of
                  each party, send to the Director, for


                                      A-15
<PAGE>   19
                  endorsement and filing by the Director, the Articles of
                  Arrangement and such other documents as may be required in
                  connection therewith under the CBCA to give effect to the
                  Arrangement.

SECTION 2.2       IMPLEMENTATION STEPS BY THE VIVENDI PARTIES, CANAL AND SOFIEE.

(1)      The Vivendi Parties covenant in favour of Seagram that the Vivendi
Parties shall:

         (a)      as soon as reasonably practicable, convene and hold the
                  Vivendi Meeting for the purpose of considering the Vivendi
                  Resolution;

         (b)      except as required for quorum purposes, not adjourn (except as
                  required by Law), postpone or cancel (or propose for
                  adjournment, postponement or cancellation) the Vivendi Meeting
                  without Seagram's prior written consent; provided, however,
                  that Vivendi shall be permitted to hold the Vivendi Meeting on
                  such later date as the date of the Seagram Meeting;

         (c)      use best efforts to prepare, complete and execute the
                  Vivendi/Canal Agreements in a manner consistent with Section
                  4.4(z), as promptly as practicable, and use reasonable best
                  efforts to satisfy each of the conditions to closing set forth
                  in the Vivendi/Canal Agreements as promptly as practicable and
                  diligently pursue and implement the transactions contemplated
                  thereby;

         (d)      incorporate and organize Vivendi Holdings no later than
                  June 30, 2000;

         (e)      subject to obtaining the Final Order and the satisfaction or
                  waiver of the other conditions herein contained in its favour,
                  Vivendi shall (and shall cause Vivendi Holdings and Vivendi
                  Exchangeco to) execute and deliver the Support Agreement;

         (f)      subject to obtaining the Final Order and the satisfaction or
                  waiver of the other conditions herein contained in its favour,
                  Vivendi shall (and shall cause Vivendi Holdings to) execute
                  and deliver the Exchange Trust Agreement;

         (g)      subject to obtaining the Final Order and the satisfaction or
                  waiver of the other conditions herein contained in its favor,
                  Vivendi shall (and shall cause Vivendi Exchangeco to) execute
                  and deliver the Custody Agreement and issue the Vivendi Voting
                  Rights in accordance with the Custody Agreement; and

         (h)      use reasonable best efforts to implement each of the matters
                  contemplated by the Vivendi Resolution.


                                      A-16
<PAGE>   20
(2)      Canal covenants in favour of Seagram that Canal shall:

         (a)      as soon as reasonably practicable, convene and hold the Canal
                  Meeting for the purpose of considering the Canal Resolution;

         (b)      not adjourn (except as required by Law), postpone or cancel
                  (or propose for adjournment, postponement or cancellation) the
                  Canal Meeting without Seagram's prior written consent;
                  provided, however, that Canal shall be permitted to hold the
                  Canal Meeting on such later date as the date of the Seagram
                  Meeting;

         (c)      use best efforts to prepare, complete and execute promptly the
                  Vivendi/Canal Agreements in a manner consistent with Section
                  4.4(z), and use reasonable best efforts to satisfy each of the
                  conditions to closing set forth in the Vivendi/Canal
                  Agreements as promptly as practicable and diligently pursue
                  and implement the transactions contemplated thereby; and

         (d)      use reasonable best efforts to implement each of the matters
                  contemplated by the Canal Resolution.

(3)      Sofiee covenants in favour of Seagram that Sofiee shall:

         (a)      as soon as reasonably practicable, convene and hold the Sofiee
                  Meeting for the purpose of considering the Sofiee Resolution;

         (b)      not adjourn, postpone or cancel (or propose for adjournment,
                  postponement or cancellation) the Sofiee Meeting without
                  Seagram's prior written consent;

         (c)      use reasonable best efforts to satisfy each of the conditions
                  to closing set forth in the Vivendi/Canal Agreements as
                  promptly as practicable and diligently pursue and implement
                  the transactions contemplated thereby; and

         (d)      use reasonable best efforts to implement each of the matters
                  contemplated by the Sofiee Resolution.

SECTION 2.3       INTERIM ORDER.

         The notice of motion for the application referred to in Section 2.1(a)
shall request that the Interim Order provide:

         (a)      for the class of Persons to whom notice is to be provided in
                  respect of the Arrangement and the Seagram Meeting and for the
                  manner in which such notice is to be provided;


                                      A-17
<PAGE>   21
         (b)      that the requisite approval for the Arrangement Resolution
                  shall be 66 2/3% of the votes cast on the Arrangement
                  Resolution by Seagram Shareholders present in person or by
                  proxy at the Seagram Meeting (such that each holder of Seagram
                  Common Shares is entitled to one vote for each Seagram Common
                  Share held);

         (c)      that, in all other respects, the terms, restrictions and
                  conditions of the by-laws and articles of Seagram, including
                  quorum requirements and all other matters, shall apply in
                  respect of the Seagram Meeting; and

         (d)      for the grant of the Dissent Rights.

SECTION 2.4       ARTICLES OF ARRANGEMENT.

         The Articles of Arrangement shall, with such other matters as are
necessary to effect the Arrangement, implement the Plan of Arrangement.

SECTION 2.5       SEAGRAM CIRCULAR.

         As promptly as reasonably practicable after the execution and delivery
of this Agreement, Seagram shall complete the Seagram Circular together with any
other documents required by the Securities Act, the 1933 Act or other applicable
Laws in connection with the Arrangement, and as promptly as practicable after
the execution and delivery of this Agreement, Seagram shall, unless otherwise
agreed by the parties and subject to the contemporaneous mailing of the Vivendi
Circular and the Canal Circular, cause the Seagram Circular and other
documentation required in connection with the Seagram Meeting to be sent to each
Seagram Shareholder and filed as required by the Interim Order and applicable
Laws.

SECTION 2.6       VIVENDI CIRCULAR.

         As promptly as reasonably practicable after the execution and delivery
of this Agreement, Vivendi shall complete the Vivendi Circular together with any
other documents required by the COB, the PSE, the 1933 Act or other applicable
Laws in connection with the Vivendi Meeting and shall, or as otherwise agreed by
the parties and subject to the contemporaneous mailing of the Seagram Circular,
cause the Vivendi Circular and other documentation required in connection with
the Vivendi Meeting to be sent to each Vivendi Shareholder as required by
applicable Laws.

SECTION 2.7       CANAL CIRCULAR.

         As promptly as reasonably practicable after the execution and delivery
of this Agreement, Canal shall complete the Canal Circular together with any
other documents required by the COB, the PSE, the 1933 Act or other applicable
Laws in connection with the Canal Meeting and shall, or as otherwise agreed by
the parties and subject to the contemporaneous mailing of the Seagram


                                      A-18
<PAGE>   22
Circular, cause the Canal Circular and other documentation required in
connection with the Canal Meeting to be sent to each Canal Shareholder as
required by applicable Laws.

SECTION 2.8       SECURITIES COMPLIANCE.

(1)      Vivendi shall use its reasonable best efforts to obtain all orders
         required from the applicable Canadian securities regulatory authorities
         to permit the issuance and first resale of (a) the Exchangeable Shares,
         the Vivendi Voting Rights and the Vivendi ADSs issued pursuant to the
         Arrangement, and (b) the Vivendi ADSs provided from time to time upon
         exchange of the Exchangeable Shares, in each case without further
         qualification with or approval of or the filing of any prospectus, or
         the taking of any proceeding with, or the obtaining of any further
         order, ruling or consent from, any Governmental Entity or regulatory
         authority under any Canadian federal, provincial or territorial
         securities or other Laws or pursuant to the rules and regulations of
         any regulatory authority administering such Laws, or the fulfillment of
         any other legal requirement in any such jurisdiction (other than, with
         respect to such first resales, any restrictions on transfer by reason
         of, among other things, a holder being a "control person" of Vivendi or
         Vivendi Exchangeco for purposes of Canadian federal, provincial or
         territorial securities Laws) (for greater certainty, in each case
         without affecting the need to comply with applicable United States,
         French or other Laws).

(2)      Each of Vivendi and Vivendi Exchangeco shall use its reasonable best
         efforts to obtain the approval of the TSE for the listing of the
         Exchangeable Shares, such listing to be effective prior to or as of the
         Effective Time.

(3)      Vivendi and Canal shall use their respective best efforts to obtain the
         approval of the COB and the PSE for the listing of the Vivendi Shares
         to be issued in connection with the transactions contemplated by this
         Agreement, such listing to be effective prior to or as of the Effective
         Time.

(4)      Vivendi and Canal shall use their respective best efforts to obtain the
         approval of the NYSE or NASDAQ, as applicable, for the listing of the
         Vivendi ADRs and the Vivendi ADSs, such listing to be effective as of
         the time of issuance of the Vivendi ADSs, whether pursuant to the
         Arrangement or to be provided from time to time upon exchange of the
         Exchangeable Shares or the exercise of the Seagram Converted Options.

(5)      As promptly as reasonably practicable after the execution and delivery
         of this Agreement, the Vivendi Parties shall file a registration
         statement on Form F-4 (or other applicable form) (the "FORM F-4") , in
         which (x) each of the Canal Circular and the Vivendi Circular shall be
         included as a prospectus in order to register under the 1933 Act the
         Vivendi Shares to be issued in connection with the Vivendi/Canal
         Transactions and (y) the Seagram Circular shall be included as a
         prospectus in order for Vivendi to register under


                                      A-19
<PAGE>   23
         the 1933 Act the Vivendi Securities, and shall use its reasonable best
         efforts to cause the Form F-4 to become effective as soon as
         practicable after it is filed.

(6)      Seagram and Vivendi shall take all such steps as may be required to
         cause the transactions contemplated by Article 2 and any other
         dispositions of Seagram equity securities and/or acquisitions of
         Vivendi equity securities (including, in each case derivative
         securities) in connection with this Agreement or the transactions
         contemplated hereby by any individual who is a director or officer of
         Seagram, to be exempt under Rule 16b-3 promulgated under the Exchange
         Act.

SECTION 2.9       PREPARATION OF FILINGS, ETC.

(1)      Vivendi, Canal and Seagram shall use their respective reasonable best
         efforts to cooperate in the preparation, seeking and obtaining of all
         circulars, filings, consents, Regulatory Approvals and other approvals
         and other matters in connection with this Agreement and the
         transactions contemplated by this Agreement. Each of Vivendi, Canal and
         Seagram shall use its reasonable best efforts to have its Circular
         cleared by the SEC and/or each other applicable Government Entity and
         the Form F-4 declared effective by the SEC and to keep the Form F-4
         effective as long as is necessary to consummate the transactions
         contemplated hereby. Each of Vivendi, Canal and Seagram shall, as
         promptly as practicable after receipt thereof, provide the other
         parties copies of any written comments and advise the other party of
         any oral comments with respect to its Circular or the Form F-4 received
         from the SEC or any other Governmental Entity. The parties shall
         cooperate and provide the other with a reasonable opportunity to review
         and comment on any amendment or supplement to the Circulars and the
         Form F-4 prior to filing such with the SEC and/or each other applicable
         Government Entity, and will provide each other with a copy of all such
         filings made. Each party will advise the other parties, promptly after
         it receives notice thereof, of the time when the Form F-4 has become
         effective, the issuance of any stop order, the suspension of the
         qualification of any of the Vivendi Securities for offering or sale in
         any jurisdiction, or any request by the SEC or any other Governmental
         Entity for amendment of the Circulars or the Form F-4.

(2)      Each of Vivendi, Canal and Seagram shall furnish to the other all such
         information concerning it and its shareholders as may be required (and,
         in the case of its shareholders, available to it) for the effectuation
         of the actions described in Sections 2.5, 2.6, 2.7 and 2.8 and the
         foregoing provisions of this Section 2.9, and each covenants that no
         information furnished by it (to its knowledge in the case of
         information concerning its shareholders) in connection with such
         actions or otherwise in connection with the consummation of the
         transactions contemplated by this Agreement will contain any untrue
         statement of a material fact or omit to state a material fact required
         to be stated in any such document or necessary in order to make any
         information so furnished for use in any such document not misleading in
         the light of the circumstances in which it is furnished.

                                      A-20
<PAGE>   24
         Vivendi, Canal and Seagram shall use their respective reasonable best
         efforts to cooperate in the preparation of the Seagram Circular, the
         Canal Circular and the Vivendi Circular and shall cause the same to be
         distributed to shareholders of Vivendi, Canal or Seagram, as
         applicable, and/or filed with the relevant securities regulatory
         authorities and/or stock exchanges.

(3)      Vivendi, Canal and Seagram shall each promptly notify each other if at
         any time before the Effective Time it becomes aware that the Seagram
         Circular, Canal Circular or the Vivendi Circular, respectively, an
         application for an order or any other document described in Section 2.8
         contains any untrue statement of a material fact or omits to state a
         material fact required to be stated therein or necessary to make the
         statements contained therein not misleading in light of the
         circumstances in which they are made, or that otherwise requires an
         amendment or supplement to the Seagram Circular, the Canal Circular or
         the Vivendi Circular or such application or other document. In any such
         event, Vivendi, Canal and Seagram shall use their respective reasonable
         best efforts to cooperate in the preparation of a supplement or
         amendment to the Seagram Circular, the Canal Circular or the Vivendi
         Circular or such application or other document, as required and as the
         case may be, and, if required, shall cause the same to be distributed
         to shareholders of Vivendi, Canal or Seagram and/or filed with the
         relevant securities regulatory authorities and/or stock exchanges.

(4)      Seagram shall ensure that the Seagram Circular complies with all
         applicable Laws and, without limiting the generality of the foregoing,
         that the Seagram Circular does not contain any untrue statement of a
         material fact or omit to state a material fact required to be stated
         therein or necessary to make the statements contained therein not
         misleading in light of the circumstances in which they are made (other
         than with respect to any information relating to and provided by a
         Vivendi Party, Canal or any third party that is not an affiliate of
         Seagram) and each of Vivendi and Canal shall provide all information
         regarding it and the Vivendi Securities necessary to do so.

(5)      Vivendi shall ensure that the Vivendi Circular and that the Form F-4
         and Form S-8 comply with all applicable Laws and, without limiting the
         generality of the foregoing, that the Vivendi Circular and such
         documents do not contain any untrue statement of a material fact or
         omit to state a material fact required to be stated therein or
         necessary to make the statements contained therein not misleading in
         light of the circumstances in which they are made (other than with
         respect to any information relating to and provided by Seagram or any
         third party that is not an affiliate of Vivendi), and Seagram shall
         provide all information regarding it necessary to do so.

(6)      Canal shall ensure that the Canal Circular complies with all applicable
         Laws and, without limiting the generality of the foregoing, that the
         Canal Circular and such documents do not contain any untrue statement
         of a material fact or omit to state a material fact required to


                                      A-21
<PAGE>   25
         be stated therein or necessary to make the statements contained therein
         not misleading in light of the circumstances in which they are made
         (other than with respect to any information relating to and provided by
         Seagram or any third party that is not an affiliate of Canal), and
         Seagram shall provide all information regarding it necessary to do so.



                                    ARTICLE 3

                         REPRESENTATIONS AND WARRANTIES

SECTION 3.1       REPRESENTATIONS AND WARRANTIES OF SEAGRAM.

         Except as Publicly Disclosed by Seagram or as set forth in the Seagram
Disclosure Letter, Seagram represents and warrants to and in favour of the
Vivendi Parties and Canal as follows and acknowledges that the Vivendi Parties
and Canal are relying upon such representations and warranties in connection
with the matters contemplated by this Agreement:

         (a)      Organization.

                  (i)      Each of Seagram and the Seagram Material Subsidiaries
                           has been duly incorporated or formed under all
                           applicable Laws, is validly subsisting and has full
                           corporate or legal power and authority to own its
                           properties and conduct its businesses as currently
                           owned and conducted, except, in the case of the
                           Seagram Material Subsidiaries, where the failure to
                           be so incorporated or formed or subsisting or to have
                           such power and authority would not, individually or
                           in the aggregate, have a Material Adverse Effect on
                           Seagram. All of the outstanding shares and other
                           ownership interests of the Seagram Material
                           Subsidiaries which are held directly or
                           indirectly by Seagram are validly issued, fully paid
                           and non-assessable and all such shares and other
                           ownership interests are owned directly or indirectly
                           by Seagram, free and clear of all material liens,
                           claims or encumbrances, or pursuant to restrictions
                           on transfers contained in articles or similar
                           documents, and except as aforesaid there are no
                           outstanding options, rights, entitlements,
                           understandings or commitments (contingent or
                           otherwise) regarding the right to acquire any such
                           shares or other ownership interests in any of the
                           Seagram Material Subsidiaries.

                  (ii)     Neither Seagram nor any Seagram Material Subsidiary
                           has any minority interest in any other corporation or
                           entity which minority interest is material in
                           relation to the consolidated financial position of
                           Seagram.


                                      A-22
<PAGE>   26
         (b)      Capitalization.  The authorized capital of Seagram consists of
                  an unlimited number of Seagram Common Shares and an unlimited
                  number of Seagram Preferred Shares, issuable in Series. As of
                  May 31, 2000, there were 436,493,537 Seagram Common Shares and
                  no Seagram Preferred Shares issued and outstanding. In
                  addition, as of May 31, 2000, options to acquire an aggregate
                  of not more than 41,487,599 Seagram Common Shares were granted
                  and outstanding under the Seagram Stock Plans and obligations
                  to issue up to 20,025,000 Seagram Common Shares in respect of
                  the Seagram ACES and 194,896 Seagram Common Shares in respect
                  of the Seagram LYONS were outstanding. Except as described in
                  the preceding sentences of this Section 3.1(b) or Section
                  3.1(a), there are no options, warrants, securities, conversion
                  privileges or other rights, agreements, arrangements or
                  commitments (pre-emptive, contingent or otherwise) obligating
                  Seagram or any Seagram Material Subsidiary to issue or sell
                  any shares of capital stock of Seagram or any of the Seagram
                  Material Subsidiaries or securities or obligations of any kind
                  convertible into or exchangeable for any shares of Seagram or
                  any Seagram Material Subsidiary. As of May 31, 2000, there
                  were issued and outstanding 1,625,757 Seagram SARs. Except as
                  set forth in the preceding sentence, there are no outstanding
                  stock appreciation rights or other rights that are linked to
                  the price of Seagram Common Shares or the book value, income
                  or any other attribute of Seagram or any of its subsidiaries
                  ("SEAGRAM SARS"). All outstanding Seagram Common Shares have
                  been duly authorized and are validly issued and outstanding as
                  fully paid and non-assessable shares, free of pre-emptive
                  rights. Except as described in the preceding sentences of this
                  Section 3.1(b), there are no outstanding bonds, debentures or
                  other evidences of indebtedness of Seagram or any subsidiary
                  having the right to vote (or that are convertible for or
                  exercisable into securities having the right to vote) with the
                  holders of the Seagram Common Shares on any matter. There are
                  no outstanding contractual obligations of Seagram or any of
                  the Seagram Material Subsidiaries to repurchase, redeem or
                  otherwise acquire any of its outstanding securities or with
                  respect to the voting or disposition of any outstanding
                  securities of any of the Seagram Material Subsidiaries.

         (c)      Authority and No Violation.

                  (i)      Seagram has the requisite corporate power and
                           authority to enter into this Agreement and the Option
                           Agreement and to perform its obligations hereunder
                           and thereunder. The execution and delivery of this
                           Agreement and the Option Agreement by Seagram and the
                           consummation by Seagram of the transactions
                           contemplated by this Agreement have been duly
                           authorized by its Board of Directors and no other
                           corporate proceedings


                                      A-23
<PAGE>   27
                           on its part are necessary to authorize this Agreement
                           and the Option Agreement or the transactions
                           contemplated hereby or thereby, other than:

                           (A)      with respect to the Seagram Meeting, the
                                    Seagram Circular and other matters relating
                                    solely thereto; and

                           (B)      with respect to the completion of the
                                    Arrangement, the approval of the Arrangement
                                    by the requisite votes cast by the Seagram
                                    Shareholders as required by the Interim
                                    Order.

                  (ii)     Each of this Agreement and the Option Agreement has
                           been duly executed and delivered by Seagram and
                           constitutes its legal, valid and binding obligation,
                           enforceable against it in accordance with its terms,
                           subject to bankruptcy, insolvency and other
                           applicable Laws affecting creditors' rights
                           generally, and to general principles of equity.

                  (iii)    The Board of Directors of Seagram has (A) determined
                           as of the date hereof unanimously that the
                           Arrangement is fair to the holders of the Seagram
                           Common Shares and is in the best interests of
                           Seagram, (B) received opinions from Goldman, Sachs &
                           Co. and Morgan Stanley & Co. Incorporated to the
                           effect that, as of the date of this Agreement, the
                           Exchange Ratio is fair from a financial point of view
                           to the Seagram Shareholders, and (C) determined as of
                           the date hereof to unanimously recommend that the
                           Seagram Shareholders vote in favour of the
                           Arrangement. Seagram is not subject to a shareholder
                           rights plan or "poison pill" or similar plan.

                  (iv)     The approval of this Agreement and the Option
                           Agreement, the execution and delivery by Seagram of
                           this Agreement and the Option Agreement and the
                           performance by it of its obligations hereunder and
                           thereunder and the completion of the transactions
                           contemplated hereby and thereby, will not, subject to
                           obtaining the Regulatory Approvals:

                           (A)      result (with or without notice or the
                                    passage of time) in a violation or breach
                                    of, require any consent to be obtained under
                                    or give rise to any termination, purchase or
                                    sale rights or payment obligation under any
                                    provision of:

                                    (I)     its or any Seagram Material
                                            Subsidiary's certificate of
                                            incorporation, articles, by-laws or
                                            other charter documents;


                                      A-24
<PAGE>   28
                                    (II)    any Laws, judgment or decree
                                            (subject to obtaining the Regulatory
                                            Approvals relating to Seagram),
                                            except to the extent that the
                                            violation or breach of, or failure
                                            to obtain any consent under, any
                                            Laws, judgment or decree would not,
                                            individually or in the aggregate,
                                            have a Material Adverse Effect on
                                            Seagram; or

                                    (III)   except as would not, individually or
                                            in the aggregate, have a Material
                                            Adverse Effect on Seagram, any
                                            contract, agreement, license,
                                            franchise or permit to which Seagram
                                            or any Seagram Material Subsidiary
                                            is party or by which it is bound or
                                            subject or is the beneficiary;

                           (B)      give rise to any right of termination or
                                    acceleration of indebtedness of Seagram or
                                    any subsidiary, or cause any such
                                    indebtedness to come due before its stated
                                    maturity, or cause any available credit of
                                    Seagram or any subsidiary to cease to be
                                    available, other than as would not,
                                    individually or in the aggregate, have a
                                    Material Adverse Effect on Seagram;

                           (C)      except as would not, individually or in the
                                    aggregate, have a Material Adverse Effect on
                                    Seagram, result in the imposition of any
                                    encumbrance, charge or lien upon any of its
                                    assets or the assets of any Seagram Material
                                    Subsidiary;

                           (D)      except as would not, individually or in the
                                    aggregate, have a Material Adverse Effect on
                                    Seagram, restrict, hinder, impair or limit
                                    the ability of Seagram or any Seagram
                                    Material Subsidiary to carry on the business
                                    of Seagram or any Seagram Material
                                    Subsidiary as and where it is now being
                                    carried on; or

                           (E)      result in any payment (including severance,
                                    unemployment compensation, golden parachute,
                                    bonus or otherwise) becoming due to any
                                    director, officer or employee of Seagram or
                                    any subsidiary or increase any benefits
                                    otherwise payable under any Seagram Plan or
                                    result in the acceleration of time of
                                    payment or vesting of any such benefits,
                                    including the time of exercise of stock
                                    options.

                           No consent, approval, order or authorization of, or
                           declaration or filing with, any Governmental Entity
                           is required to be obtained by Seagram or its
                           subsidiaries in connection with the execution and
                           delivery of this


                                      A-25
<PAGE>   29
                           Agreement, the Option Agreement (other than the
                           approval of the TSE), the Exchange Trust Agreement
                           and the Support Agreement or the consummation by
                           Seagram of the transactions contemplated hereby or
                           thereby other than (A) any approvals required by the
                           Interim Order, (B) the Final Order, (C) filings with
                           the Director under the CBCA, (D) the Regulatory
                           Approvals relating to Seagram and (E) any other
                           consents, approvals, orders, authorizations,
                           declarations or filings of or with a Governmental
                           Entity which have been set forth in the Seagram
                           Disclosure Letter, or which, if not obtained, would
                           not, individually or in the aggregate, have a
                           Material Adverse Effect on Seagram.

         (d)      No Defaults. Subject to obtaining the Regulatory Approvals
                  relating to Seagram, neither Seagram nor any of its
                  subsidiaries is in default under, and there exists no event,
                  condition or occurrence which, after notice or lapse of time
                  or both, would constitute such a default under, any contract,
                  agreement, license or franchise to which it is a party which
                  would, individually or in the aggregate, have a Material
                  Adverse Effect on Seagram.

         (e)      Absence of Certain Changes or Events. Since June 30, 1999
                  through to the date hereof, each of Seagram and each Seagram
                  Material Subsidiary has conducted its business only in the
                  ordinary course of business consistent with past practice
                  (except in connection with the transactions contemplated in
                  this Agreement) and there has not occurred a Material Adverse
                  Change with respect to Seagram (which has not been cured).

         (f)      Financial Statements; Contingent Liabilities. The audited
                  consolidated financial statements for Seagram as at and for
                  each of the 12-month periods ended on June 30, 1999, 1998 and
                  1997 and the unaudited consolidated financial statements for
                  the 3-month, 6-month and 9-month periods ended September 30,
                  1999, December 31, 1999 and March 31, 2000 have been prepared
                  in accordance with United States generally accepted accounting
                  principles ("U.S. GAAP") (subject, in the case of such
                  unaudited financial statements, to the absence of notes and to
                  customary year-end adjustments that are not expected to be
                  material in amount); such financial statements present fairly,
                  in all material respects, the consolidated financial position
                  and results of operations and cash flows of Seagram and its
                  subsidiaries as of the respective dates thereof and for the
                  respective periods covered thereby, subject, in the case of
                  such unaudited financial statements, to customary year-end
                  adjustments that are not expected to be material in amount.
                  Except as Publicly Disclosed by Seagram (including on the most
                  recent consolidated balance sheet and the footnotes thereto
                  included in the Seagram Documents Publicly Disclosed by
                  Seagram), Seagram and its subsidiaries have not incurred any
                  liabilities that are of a nature that would be required to be
                  disclosed

                                      A-26
<PAGE>   30
                  on a balance sheet of Seagram and its subsidiaries or the
                  footnotes thereto prepared in conformity with U.S. GAAP, other
                  than (i) liabilities incurred in the ordinary course of
                  business, (ii) liabilities incurred in accordance with Section
                  4.3(a) hereof, (iii) liabilities for Taxes and (iv)
                  liabilities that, individually or in the aggregate, would not
                  have a Material Adverse Effect on Seagram.

         (g)      Litigation, etc.  As of the date of this Agreement, there is
                  no claim, action, proceeding or suit pending or, to the
                  knowledge of Seagram, threatened against Seagram or any
                  Seagram Material Subsidiary before any court or Governmental
                  Entity that would, individually or in the aggregate, have a
                  Material Adverse Effect on Seagram. Neither Seagram nor any
                  Seagram Material Subsidiary, nor any of their respective
                  assets and properties, is subject to any outstanding judgment,
                  order, writ, injunction or decree that would, individually or
                  in the aggregate, have a Material Adverse Effect on Seagram.

         (h)      Environmental. Except for any matters that would not,
                  individually or in the aggregate, have a Material Adverse
                  Effect on Seagram:

                  (i)      all operations of Seagram and the Seagram Material
                           Subsidiaries have been conducted, and are now, in
                           compliance with all Environmental Laws;

                  (ii)     neither Seagram nor any Seagram Material Subsidiary
                           is subject to:

                           (A)      any Environmental Law which, to the
                                    knowledge of Seagram, requires or may
                                    reasonably be expected to require any
                                    material work, repairs, construction, change
                                    in business practices or operations, or
                                    expenditures;

                           (B)      any written demand or written notice with
                                    respect to a breach of or liability under
                                    any Environmental Laws applicable to Seagram
                                    or any subsidiary; or

                           (C)      any changes in the terms or conditions of
                                    any permits, authorizations, certificates,
                                    registrations, approvals or consents
                                    necessary under Environmental Laws for
                                    Seagram and its Material Subsidiaries to
                                    own, lease or operate their properties or to
                                    conduct their respective businesses as they
                                    are now being conducted (collectively,
                                    "ENVIRONMENTAL PERMITS") or any renewal,
                                    modification, revocation, reissuance,
                                    alteration, transfer or amendment of such
                                    Environmental Permits, or any review by, or
                                    approval of, any Governmental Entity of such
                                    Environmental Permits that are required in
                                    connection with the execution or


                                      A-27
<PAGE>   31
                                    delivery of this Agreement, the consummation
                                    of the transactions contemplated hereby or
                                    the continuation of business of Seagram or
                                    any subsidiaries following such
                                    consummation; and

                  (iii)    to the knowledge of Seagram, there is no reasonable
                           basis for any claim against Seagram or any of its
                           current or former subsidiaries or any of their
                           respective predecessor entities, divisions, or any
                           formerly owned, leased, or operated properties or
                           assets of the foregoing, under any Environmental Laws
                           or with respect to any Hazardous Substances.

         (i)      Tax Matters.

                  (i)      Seagram and each of its subsidiaries have timely
                           filed, or caused to be timely filed, all Tax Returns
                           required to be filed by them, and have timely paid,
                           or caused to be timely paid, all material amounts of
                           Taxes due and payable by them, except for any such
                           failure to file or failure to pay which would not,
                           individually or in the aggregate, have a Material
                           Adverse Effect on Seagram.

                  (ii)     Neither Seagram nor any of its subsidiaries has
                           received any written notification that any issues
                           involving a material amount of Taxes have been raised
                           (and are currently pending) by the Canada Customs and
                           Revenue Agency, the United States Internal Revenue
                           Service or any other taxing authority, including,
                           without limitation, any sales tax authority, in
                           connection with any of the Tax Returns filed or
                           required to be filed, which would, individually or in
                           the aggregate, have a Material Adverse Effect on
                           Seagram. Neither Seagram nor any of its subsidiaries
                           has taken any action, or failed to take any action,
                           or has knowledge of any fact, agreement, plan or
                           other circumstance that is reasonably likely to
                           prevent the Arrangement and the Vivendi/Canal
                           Transactions from constituting a transaction
                           described in Section 351 of the Code.

                  (iii)    "TAX" and "TAXES" means, with respect to any entity,
                           all income taxes (including any tax on or based upon
                           net income, gross income, income as specially
                           defined, earnings, profits or selected items of
                           income, earnings or profits) and all capital taxes,
                           gross receipts taxes, environmental taxes, sales
                           taxes, use taxes, ad valorem taxes, value added
                           taxes, transfer taxes, franchise taxes, license
                           taxes, withholding taxes or other withholding
                           obligations, payroll taxes, employment taxes, Canada
                           or Quebec Pension Plan premiums, excise, severance,
                           social security premiums, workers' compensation
                           premiums, unemployment insurance or compensation
                           premiums, stamp taxes, occupation taxes, premium
                           taxes, property taxes,


                                      A-28


<PAGE>   32
                  windfall profits taxes, alternative or add-on minimum taxes,
                  goods and services tax, customs duties or other taxes of any
                  kind whatsoever, together with any interest and any penalties
                  or additional amounts imposed by any taxing authority
                  (domestic or foreign) on such entity or for which such entity
                  is responsible, and any interest, penalties, additional taxes,
                  additions to tax or other amounts imposed with respect to the
                  foregoing.

            (iv)  For purposes of this Section 3.1(i), the term "material amount
                  of Taxes" shall mean an amount of Taxes that is material to
                  Seagram and its subsidiaries taken as a whole.

      (j)   Pension, Employee Benefits and Employment.

            (i)   "SEAGRAM PLAN" shall mean each employee benefit, welfare,
                  supplemental unemployment benefit, bonus, pension, profit
                  sharing, deferred compensation, stock option, stock
                  compensation, stock purchase, retirement, hospitalization
                  insurance, medical, dental, legal, disability, incentive
                  compensation, stock appreciation, restricted stock, phantom
                  stock, thrift, savings, cafeteria, paid time off, perquisite,
                  fringe benefit, vacation, severance, death benefit or other
                  plan, program, policy or arrangement and each collective
                  bargaining agreement providing benefits to any current or
                  former directors, officers, employees or consultants of
                  Seagram or any of its subsidiaries ("SEAGRAM EMPLOYEES"),
                  pursuant to which Seagram or any of its subsidiaries has any
                  current or future liabilities.

            (ii)  With respect to each Seagram Plan, no liability has been
                  incurred and there exists no condition or circumstances in
                  connection with which Seagram or any of its subsidiaries could
                  be subject to any liability that would, individually or in the
                  aggregate, have a Material Adverse Effect on Seagram, in each
                  case under the Employee Retirement Income Security Act of
                  1974, as amended ("ERISA"), the Code, or any other applicable
                  law, rule or regulation.

            (iii) As of the date of this Agreement, there is no labor dispute,
                  strike or work stoppage against Seagram or any of its
                  subsidiaries pending or, to the knowledge of Seagram,
                  threatened which may interfere with the business activities of
                  Seagram or any of its subsidiaries, except where such dispute,
                  strike or work stoppage would not, individually or in the
                  aggregate, have a Material Adverse Effect on Seagram.


                                      A-29
<PAGE>   33
      (k)   Reports. Seagram has filed with the OSC, TSE, SEC and with the NYSE
            true and complete copies of all material forms, reports, schedules,
            statements and other documents required to be filed by it since July
            1, 1998 (such forms, reports, schedules, statements and other
            documents, including any financial statements or other documents,
            including any schedules included therein, are referred to as the
            "SEAGRAM DOCUMENTS"). The Seagram Documents at the time filed (i)
            did not contain any misrepresentation of a material fact or omit to
            state a material fact required to be stated therein or necessary to
            make the statements therein, in the light of the circumstances under
            which they were made, not misleading, and (ii) complied in all
            material respects with the requirements of applicable securities
            Laws. Seagram has not filed any material confidential material
            change report with the OSC or any other securities authority or
            regulator or any stock exchange or other self-regulatory authority
            which at the date hereof remains confidential.

      (l)   Compliance with Laws. Since January 1, 1998, Seagram and the Seagram
            Material Subsidiaries have complied with and are not in violation of
            any applicable Laws, orders, judgments and decrees other than
            non-compliance or violations which would not, individually or in the
            aggregate, have a Material Adverse Effect on Seagram.

      (m)   Licences, etc. Seagram and each Seagram Material Subsidiary owns,
            possesses, or has obtained and is in compliance with, all licences,
            permits, certificates, orders, grants and other authorizations of or
            from any Governmental Entity necessary to conduct its businesses as
            now conducted except for such failure that would not, individually
            or in the aggregate, have a Material Adverse Effect on Seagram.

      (n)   Registration Rights. No holder of securities issued by Seagram has
            any right to compel Seagram to register or otherwise qualify such
            securities for public sale in Canada or the United States.

      (o)   Intellectual Property. None of Seagram nor any Seagram Material
            Subsidiary has received written notice or is aware that its use of
            its material registered trade- marks, service marks, copyrights,
            industrial designs, patents, design patents and all applications
            therefor ("SEAGRAM IP") infringes upon or breaches the industrial or
            intellectual property rights of any other Person, except with
            respect to any such infringements or breaches which would not,
            individually or in the aggregate, have a Material Adverse Effect on
            Seagram. Except as set forth in the Seagram Disclosure Letter,
            Seagram has not commenced material legal proceedings relating to an
            infringement by any Person of the Seagram IP. Seagram, to its
            knowledge, has or has rights to use all of the intellectual property
            necessary to conduct the business of Seagram as currently carried on
            except where the failure to do so


                                      A-30
<PAGE>   34
            would not, individually or in the aggregate, have a Material Adverse
            Effect on Seagram.

      (p)   Non-Arm's Length Transactions. There are no contracts, commitments,
            agreements, arrangements or other transactions between Seagram or
            any of its subsidiaries, on the one hand, and any (i) officer or
            director of Seagram or any of its subsidiaries, (ii) record or
            beneficial owner of five percent or more of the voting securities of
            Seagram or (iii) affiliate of any such officer, director or
            beneficial owner, on the other hand, except for contracts,
            commitments, agreements, arrangements or other transactions that are
            either on arm's length terms or, to the extent not on arm's length
            terms, would not, individually or in the aggregate, have a Material
            Adverse Effect on Seagram.

SECTION 3.2 REPRESENTATIONS AND WARRANTIES OF THE VIVENDI PARTIES, CANAL AND
SOFIEE.

(1)   Except as Publicly Disclosed by Vivendi or as set forth in the Vivendi
      Disclosure Letter, each of the Vivendi Parties and Sofiee represent and
      warrant to and in favour of Seagram as follows and acknowledge that
      Seagram is relying upon such representations and warranties in connection
      with the matters contemplated by this Agreement:

      (a)   Organization.

            (i)   Each of the Vivendi Parties and each of the Vivendi Material
                  Subsidiaries has been duly incorporated or formed under all
                  applicable Laws, is validly subsisting and has full corporate
                  or legal power and authority to own its properties and conduct
                  its businesses as currently owned and conducted, except, in
                  the case of the Vivendi Material Subsidiaries (other than
                  Sofiee and Vivendi Exchangeco), where the failure to be so
                  incorporated or formed or subsisting or to have such power and
                  authority would not, individually or in the aggregate, have a
                  Material Adverse Effect on Vivendi. All of the outstanding
                  shares and other ownership interests of the Vivendi Material
                  Subsidiaries which are held directly or indirectly by Vivendi
                  are owned directly or indirectly by Vivendi, free and clear of
                  all material liens, claims or encumbrances, or pursuant to
                  restrictions on transfers contained in articles or similar
                  documents.

            (ii)  All of the Vivendi Shares, Vivendi ADSs, Vivendi ADRs and the
                  Vivendi Voting Rights to be issued by Vivendi in connection
                  with the transactions contemplated by this Agreement, and all
                  of the Exchangeable Shares to be issued by Vivendi Exchangeco
                  in connection with the Arrangement and all Vivendi ADRs and
                  Vivendi ADSs issuable upon exchange of the Exchangeable Shares
                  or exercise of Seagram Converted Options, will be,


                                      A-31
<PAGE>   35
                  when issued, duly authorized, validly issued, fully paid and
                  non- assessable. There shall be not less than 97,000,000
                  Vivendi Voting Rights available for deposit with or for the
                  account of the Custodian pursuant to the Custody Agreement as
                  of the Effective Time.

      (b)   Capitalization. The issued capital of Vivendi consists of
            605,476,749 Vivendi Shares, Euro 5.50 nominal value each, as of
            April 28, 2000, which excludes Vivendi Shares held in treasury by
            Vivendi or its subsidiaries. In addition, as of April 28, 2000,
            options to acquire an aggregate of not more than 3,237,925 Vivendi
            Shares were granted and outstanding under Vivendi stock option plans
            and obligations to issue up to 62,186,127 Vivendi Shares in respect
            of convertible debt and other convertible instruments (and no other
            obligations to issue capital stock of Vivendi existed as of such
            date). Neither Vivendi nor any of its affiliates beneficially own
            any Seagram Shares.

      (c)   Authority and No Violation.

            (i)   Each of the Vivendi Parties and Sofiee has the requisite
                  corporate power and authority to enter into this Agreement,
                  the Option Agreement, the Exchange Trust Agreement, the
                  Support Agreement, the Custody Agreement and the Vivendi/Canal
                  Agreements and to perform its obligations hereunder and
                  thereunder, in each case to the extent it is a party thereto.
                  The execution and delivery of this Agreement, the Option
                  Agreement, the Exchange Trust Agreement, the Support
                  Agreement, the Custody Agreement and the Vivendi/Canal
                  Agreements and the consummation by each of the Vivendi Parties
                  and Sofiee of the transactions contemplated by this Agreement
                  have been duly authorized by its Board of Directors and no
                  other corporate proceedings on its part are necessary to
                  authorize this Agreement, the Option Agreement, the Exchange
                  Trust Agreement, the Support Agreement, the Custody Agreement
                  and the Vivendi/Canal Agreements or the transactions
                  contemplated hereby or thereby, other than:

                  (A)   with respect to the Vivendi Meeting, the Vivendi
                        Circular and other matters relating solely thereto; and

                  (B)   with respect to the Vivendi Resolution and the Sofiee
                        Resolution, the approval thereof by not less than
                        two-thirds of the votes cast by the applicable
                        shareholders.


                                      A-32
<PAGE>   36
            (ii)  Each of this Agreement and the Option Agreement has been duly
                  executed and delivered by each of Vivendi and Sofiee, to the
                  extent a party thereto, and constitutes its legal, valid and
                  binding obligation, enforceable against it in accordance with
                  its terms, subject to bankruptcy, insolvency and other
                  applicable Laws affecting creditors' rights generally, and to
                  general principles of equity. Each of the Support Agreement,
                  the Custody Agreement, the Exchange Trust Agreement and the
                  Vivendi/Canal Agreements will be duly executed and delivered
                  by each of the Vivendi Parties (or its successor interest) and
                  its subsidiaries, in each case to the extent a party thereto
                  and, when so executed and delivered, will constitute their
                  respective legal, valid and binding obligations, enforceable
                  against them in accordance with their respective terms,
                  subject to bankruptcy, insolvency and other applicable Laws
                  affecting creditors' rights generally, and to general
                  principles of equity.

            (iii) The Board of Directors of Vivendi has approved as of the date
                  hereof this Agreement and the transactions contemplated by
                  this Agreement (including the Vivendi/Canal Transactions).
                  Vivendi is not subject to a shareholder rights plan or "poison
                  pill" or similar plan.

            (iv)  The approval of this Agreement, the Option Agreement, the
                  Exchange Trust Agreement, the Support Agreement, the Custody
                  Agreement and the Vivendi/Canal Agreements, the execution and
                  delivery by the Vivendi Parties, Sofiee and each of their
                  respective subsidiaries, in each case, to the extent a party
                  thereto, of this Agreement, the Option Agreement, the Exchange
                  Trust Agreement, the Support Agreement, the Custody Agreement
                  and the Vivendi/Canal Agreements and the performance by each
                  of them of their respective obligations hereunder and
                  thereunder and the completion of the transactions contemplated
                  hereby and thereby, will not, subject to obtaining the
                  Regulatory Approvals:

                  (A)   result (with or without notice or the passage of time)
                        in a violation or breach of, require any consent to be
                        obtained under or give rise to any termination, purchase
                        or sale rights or payment obligation under any provision
                        of:

                        (I)   its or any Vivendi Material Subsidiary's
                              certificate of incorporation, articles, by-laws or
                              other charter documents;

                        (II)  any Laws, judgment or decree (subject to obtaining
                              the Regulatory Approvals relating to the Vivendi
                              Parties), except to the extent that the violation
                              or breach of, or


                                      A-33
<PAGE>   37
                              failure to obtain any consent under, any Laws,
                              judgment or decree would not, individually or in
                              the aggregate, have a Material Adverse Effect on
                              Vivendi; or

                        (III) except as would not, individually or in the
                              aggregate, have a Material Adverse Effect on
                              Vivendi, any contract, agreement, license,
                              franchise or permit to which Vivendi or any
                              Vivendi Material Subsidiary is party or by which
                              it is bound or subject or is the beneficiary;

                  (B)   give rise to any right of termination or acceleration of
                        indebtedness of any Vivendi Party or any subsidiary, or
                        cause any such indebtedness to come due before its
                        stated maturity, or cause any available credit of any
                        Vivendi Party or any subsidiary to cease to be
                        available, other than as would not, individually or in
                        the aggregate, have a Material Adverse Effect on
                        Vivendi;

                  (C)   except as would not, individually or in the aggregate,
                        have a Material Adverse Effect on Vivendi, result in the
                        imposition of any encumbrance, charge or lien upon any
                        of its assets or the assets of any Vivendi Material
                        Subsidiary; or

                  (D)   except as would not, individually or in the aggregate,
                        have a Material Adverse Effect on Vivendi, restrict,
                        hinder, impair or limit the ability of Vivendi or any
                        Vivendi Material Subsidiary to carry on the business of
                        Vivendi or any Vivendi Material Subsidiary as and where
                        it is now being carried on.

                  No consent, approval, order or authorization of, or
                  declaration or filing with, any Governmental Entity is
                  required to be obtained by any Vivendi Party, Sofiee or their
                  respective subsidiaries in connection with the execution and
                  delivery of this Agreement, the Option Agreement (other than
                  the approval of the TSE), the Exchange Trust Agreement, the
                  Support Agreement, the Custody Agreement and the Vivendi/Canal
                  Agreements, in each case to the extent it is a party thereto,
                  or the consummation by any Vivendi Party or Sofiee of the
                  transactions contemplated hereby or thereby other than (A) the
                  Regulatory Approvals relating to the Vivendi Parties and
                  Sofiee, (B) any filings required in connection with the
                  creation and issue of the Vivendi ADSs, (C) any approval
                  required in connection with the amendment to the articles of
                  Vivendi Exchangeco to create the Exchangeable Shares and (D)
                  any other consents, approvals, orders, authorizations,
                  declarations or filings of or with a Governmental Entity


                                      A-34
<PAGE>   38
                  which have been set forth in the Vivendi Disclosure Letter, or
                  which, if not obtained, would not, individually or in the
                  aggregate, have a Material Adverse Effect on Vivendi.

      (d)   No Defaults. Subject to obtaining the Regulatory Approvals relating
            to Vivendi, neither Vivendi nor any of its subsidiaries is in
            default under, and there exists no event, condition or occurrence
            which, after notice or lapse of time or both, would constitute such
            a default under, any contract, agreement, license or franchise to
            which it is a party which would, individually or in the aggregate,
            have a Material Adverse Effect on Vivendi.

      (e)   Absence of Certain Changes or Events. Since December 31, 1999
            through to the date hereof, each of Vivendi, Vivendi Exchangeco and
            each Vivendi Material Subsidiary has conducted its business only in
            the ordinary course of business consistent with past practice
            (except in connection with the transactions contemplated in this
            Agreement) and there has not occurred a Material Adverse Change with
            respect to Vivendi (which has not been cured).

      (f)   Financial Statements; Contingent Liabilities. The audited
            consolidated financial statements for Vivendi as at and for each of
            the 12-month periods ended on December 31, 1999, 1998 and 1997 have
            been prepared in accordance with French generally accepted
            accounting principles ("FRENCH GAAP"); such financial statements
            present fairly, in all material respects, the consolidated financial
            position and results of operations and cash flows of Vivendi and its
            subsidiaries as of the respective dates thereof and for the
            respective periods covered thereby. Except as Publicly Disclosed by
            Vivendi (including on the most recent consolidated balance sheet and
            the footnotes thereto included in the Vivendi Documents Publicly
            Disclosed by Vivendi), Vivendi and its subsidiaries have not
            incurred any liabilities that are of a nature that would be required
            to be disclosed on a balance sheet of Vivendi and its subsidiaries
            or the footnotes thereto prepared in conformity with French GAAP,
            other than (i) liabilities incurred in the ordinary course of
            business, (ii) liabilities for Taxes and (iii) liabilities that
            would not, individually or in the aggregate, have a Material Adverse
            Effect on Vivendi.

      (g)   Litigation, etc. There is no claim, action, proceeding or suit
            pending or, to the knowledge of Vivendi, threatened against Vivendi
            or any Vivendi Material Subsidiary before any court or Governmental
            Entity that would, individually or in the aggregate, have a Material
            Adverse Effect on Vivendi or that would prevent or materially delay
            consummation of the transactions contemplated by this Agreement or
            the Arrangement. Neither Vivendi nor any Vivendi Material
            Subsidiary, nor any of their respective assets and properties, is
            subject to any outstanding judgment, order, writ, injunction or
            decree that would, individually or in the aggregate, have


                                      A-35
<PAGE>   39
            a Material Adverse Effect on Vivendi or that would prevent or
            materially delay consummation of the transactions contemplated by
            this Agreement or the Arrangement.

      (h)   Environmental. Except for any matters that would not, individually
            or in the aggregate, have a Material Adverse Effect on Vivendi:

            (i)   all operations of Vivendi and the Vivendi Material
                  Subsidiaries have been conducted, and are now, in compliance
                  with all Environmental Laws; and

            (ii)  neither Vivendi nor any Vivendi Material Subsidiary is subject
                  to:

                  (A)   any Environmental Law which, to the knowledge of
                        Vivendi, requires or may reasonably be expected to
                        require any material work, repairs, construction, change
                        in business practices or operations, or expenditures; or

                  (B)   any written demand or written notice with respect to a
                        breach of or liability under any Environmental Laws
                        applicable to Vivendi or any subsidiary; and

            (iii) to the knowledge of Vivendi, there is no reasonable basis for
                  any claim against Vivendi or any of its current or former
                  subsidiaries or any of their respective predecessor entities,
                  divisions, or any formerly owned, leased, or operated
                  properties or assets of the foregoing, under any Environmental
                  Laws or with respect to any Hazardous Substances.

      (i)   Reports. Vivendi has filed with the PSE, the CMF and the COB true
            and complete copies of all material forms, reports, schedules,
            statements and other documents required to be filed by it since
            January 1, 1998 (such forms, reports, schedules, statements and
            other documents, including any financial statements or other
            documents, including any schedules included therein, are referred to
            as the "VIVENDI DOCUMENTS"). The Vivendi Documents and any
            registration statements confidentially submitted with the SEC prior
            to the date hereof that have been made available to Seagram, at the
            time filed, (i) did not contain any misrepresentation of a material
            fact or omit to state a material fact required to be stated therein
            or necessary to make the statements therein, in the light of the
            circumstances under which they were made, not misleading, and (ii)
            complied in all material respects with the requirements of
            applicable securities Laws.

      (j)   Compliance with Laws. Since January 1, 1998, Vivendi and the Vivendi
            Material Subsidiaries have complied with and are not in violation of
            any applicable Laws,


                                      A-36
<PAGE>   40
            orders, judgments and decrees other than non-compliance or
            violations which would not, individually or in the aggregate, have a
            Material Adverse Effect on Vivendi.

      (k)   Licences, etc. Vivendi and each Vivendi Material Subsidiary owns,
            possesses, or has obtained and is in compliance with, all licences,
            permits, certificates, orders, grants and other authorizations of or
            from any Governmental Entity necessary to conduct its businesses as
            now conducted except for such failure that would not, individually
            or in the aggregate, have a Material Adverse Effect on Vivendi.

      (l)   Intellectual Property. None of Vivendi nor any Vivendi Material
            Subsidiary has received written notice or is aware that its use of
            its material registered trade- marks, service marks, copyrights,
            industrial designs, patents, design patents and all applications
            therefor ("VIVENDI IP") infringes upon or breaches the industrial or
            intellectual property rights of any other Person, except with
            respect to any such infringements or breaches which would not,
            individually or in the aggregate, have a Material Adverse Effect on
            Vivendi. Except as set forth in the Vivendi Disclosure Letter,
            Vivendi has not commenced material legal proceedings relating to an
            infringement by any Person of the Vivendi IP. Vivendi, to its
            knowledge, has or has rights to use all of the intellectual property
            necessary to conduct the business of Vivendi as currently carried on
            except where the failure to do so would not, individually or in the
            aggregate, have a Material Adverse Effect on Vivendi.

      (m)   Tax Matters. Neither Vivendi nor any of its subsidiaries has taken
            any action or failed to take any action, or has knowledge of any
            fact, agreement, plan or other circumstance that is reasonably
            likely to prevent the Arrangement and the Vivendi/Canal Transactions
            from constituting a transaction described in Section 351 of the
            Code.

(2)   Except as Publicly Disclosed by Vivendi or as set forth in the Canal
      Disclosure Letter, Canal represents and warrants to and in favour of
      Seagram as follows and acknowledges that Seagram is relying upon such
      representations and warranties in connection with the matters contemplated
      by this Agreement:

      (a)   Organization. Each of Canal and the Canal Material Subsidiaries has
            been duly incorporated or formed under all applicable Laws, is
            validly subsisting and has full corporate or legal power and
            authority to own its properties and conduct its businesses as
            currently owned and conducted , except, in the case of the Canal
            Material Subsidiaries, where the failure to be so incorporated or
            formed or subsisting or to have such power and authority would not,
            individually or in the aggregate, have a Material Adverse Effect on
            Canal. All of the outstanding shares and other ownership interests
            of the Canal Material Subsidiaries which are held


                                      A-37
<PAGE>   41
            directly or indirectly by Canal are owned directly or indirectly by
            Canal, free and clear of all material liens, claims or encumbrances,
            or pursuant to restrictions on transfers contained in articles or
            similar documents.

      (b)   Capitalization. The issued capital of Canal consists of 125,953,464
            Canal Shares, Euro 0.75 nominal value each, as of the date hereof.
            There are warrants, options or other rights to issue not more than
            2,340,144 new Canal Shares outstanding as of the date hereof (and no
            other obligations to issue capital stock of Canal existed as of such
            date, except as provided in the following sentence). In addition,
            there are options outstanding to acquire not more than 2,034,400
            Canal Shares, in each case subject to customary adjustments. Neither
            Canal nor any of its affiliates beneficially own any (i) Seagram
            Shares or (ii) except for a de minimus amount, Vivendi Shares.

      (c)   Authority and No Violation.

            (i)   Canal has the requisite corporate power and authority to enter
                  into this Agreement and the Vivendi/Canal Agreements to which
                  it is a party and to perform its obligations hereunder and
                  thereunder. The execution and delivery of this Agreement, the
                  Option Agreement and the Vivendi/Canal Agreements to which it
                  is a party and the consummation by Canal of the transactions
                  contemplated by this Agreement have been duly authorized by
                  its Board of Directors and no other corporate proceedings on
                  its part are necessary to authorize this Agreement and the
                  Vivendi/Canal Agreements to which it is a party or the
                  transactions contemplated hereby or thereby, other than:

                  (A)   with respect to the Canal Meeting, the Canal Circular
                        and other matters relating solely thereto; and

                  (B)   with respect to the Canal Resolution, the approval
                        thereof by not less than two-thirds of the votes cast by
                        the Canal Shareholders.

            (ii)  This Agreement has been duly executed and delivered by Canal
                  and constitutes its legal, valid and binding obligation,
                  enforceable against it in accordance with its terms, subject
                  to bankruptcy, insolvency and other applicable Laws affecting
                  creditors' rights generally, and to general principles of
                  equity. Each of the Vivendi/Canal Agreements will be delivered
                  by each of Canal and its subsidiaries, in each case to the
                  extent a party thereto and, when so executed and delivered,
                  will constitute their respective legal, valid and binding
                  obligations, enforceable against them in accordance with their
                  respective terms, subject to bankruptcy, insolvency


                                      A-38
<PAGE>   42
                  and other applicable Laws affecting creditors' rights
                  generally, and to general principles of equity.

            (iii) The Board of Directors of Canal has approved as of the date
                  hereof this Agreement and the transactions contemplated by
                  this Agreement. Canal is not subject to a shareholder rights
                  plan or "poison pill" or similar plan.

            (iv)  The approval of this Agreement and the Vivendi/Canal
                  Agreements, the execution and delivery by Canal and each of
                  its subsidiaries, in each case to the extent a party thereto,
                  of this Agreement, and the Vivendi/Canal Agreements and the
                  performance by each of them of their respective obligations
                  hereunder and thereunder and the completion of the
                  transactions contemplated hereby and thereby, will not,
                  subject to obtaining the Regulatory Approvals:

                  (A)   result (with or without notice or the passage of time)
                        in a violation or breach of, require any consent to be
                        obtained under or give rise to any termination, purchase
                        or sale rights or payment obligation under any provision
                        of:

                        (I)   its certificate of incorporation, articles,
                              by-laws or other charter documents;

                        (II)  any Laws, judgment or decree (subject to obtaining
                              the Regulatory Approvals relating to Canal),
                              except to the extent that the violation or breach
                              of, or failure to obtain any consent under, any
                              Laws, judgment or decree would not, individually
                              or in the aggregate, have a Material Adverse
                              Effect on Canal; or

                        (III) except as would not, individually or in the
                              aggregate, have a Material Adverse Effect on
                              Canal, any contract, agreement, license, franchise
                              or permit to which Canal or any Canal Material
                              Subsidiary is party or by which it is bound or
                              subject or is the beneficiary;

                  (B)   give rise to any right of termination or acceleration of
                        indebtedness of Canal or any subsidiary, or cause any
                        such indebtedness to come due before its stated
                        maturity, or cause any available credit of Canal or any
                        subsidiary to cease to be available, other than as would
                        not, individually or in the aggregate, have a Material
                        Adverse Effect on Canal;


                                      A-39
<PAGE>   43
                  (C)   except as would not, individually or in the aggregate,
                        have a Material Adverse Effect on Canal, result in the
                        imposition of any encumbrance, charge or lien upon any
                        of its assets or the assets of any Canal Material
                        Subsidiary; or

                  (D)   except as would not, individually or in the aggregate,
                        have a Material Adverse Effect on Canal, restrict,
                        hinder, impair or limit the ability of Canal or any
                        Canal Material Subsidiary to carry on the business of
                        Canal or any Canal Material Subsidiary as and where it
                        is now being carried on.

                  No consent, approval, order or authorization of, or
                  declaration or filing with, any Governmental Entity is
                  required to be obtained by Canal or its subsidiaries in
                  connection with the execution and delivery of this Agreement
                  and the Vivendi/Canal Agreements, in each case to the extent
                  it is a party thereto, or the consummation by Canal of the
                  transactions contemplated hereby or thereby other than (A) the
                  Regulatory Approvals relating to Canal and (B) any other
                  consents, approvals, orders, authorizations, declarations or
                  filings of or with a Governmental Entity which have been set
                  forth in the Canal Disclosure Letter, or which, if not
                  obtained, would not, individually or in the aggregate, have a
                  Material Adverse Effect on Canal.

      (d)   No Defaults. Subject to obtaining the Regulatory Approvals relating
            to Canal, neither Canal nor any of its subsidiaries is in default
            under, and there exists no event, condition or occurrence which,
            after notice or lapse of time or both, would constitute such a
            default under, any contract, agreement, license or franchise to
            which it is a party which would, individually or in the aggregate,
            have a Material Adverse Effect on Canal.

      (e)   Absence of Certain Changes or Events. Since December 31, 1999
            through to the date hereof, each of Canal and each Canal Material
            Subsidiary has conducted its business only in the ordinary and
            regular course of business consistent with past practice (except in
            connection with the transactions contemplated hereby) and there has
            not occurred a Material Adverse Change with respect to Canal (which
            has not been cured).

      (f)   Financial Statements; Contingent Liabilities. The audited
            consolidated financial statements for Canal as at and for each of
            the 12-month periods ended on December 31, 1999, 1998 and 1997 have
            been prepared in accordance with French GAAP; such financial
            statements present fairly, in all material respects, the
            consolidated financial position and results of operations and cash
            flows of Canal


                                      A-40
<PAGE>   44
            and its subsidiaries as of the respective dates thereof and for the
            respective periods covered thereby. Except as Publicly Disclosed by
            Vivendi (including on the most recent consolidated balance sheet and
            the footnotes thereto included in the Canal Documents Publicly
            Disclosed by Vivendi), Canal and its subsidiaries have not incurred
            any liabilities that are of a nature that would be required to be
            disclosed on a balance sheet of Canal and its subsidiaries or the
            footnotes thereto prepared in conformity with French GAAP, other
            than (i) liabilities incurred in the ordinary course of business,
            (ii) liabilities for Taxes and (iii) liabilities that would not,
            individually or in the aggregate, have a Material Adverse Effect on
            Canal.

      (g)   Litigation, etc. There is no claim, action, proceeding or suit
            pending or, to the knowledge of Canal, threatened against Canal or
            any Canal Material Subsidiary before any court or Governmental
            Entity that would, individually or in the aggregate, have a Material
            Adverse Effect on Canal or that would prevent or materially delay
            consummation of the transactions contemplated by this Agreement or
            the Arrangement. Neither Canal nor any Canal Material Subsidiary,
            nor any of their respective assets and properties, is subject to any
            outstanding judgment, order, writ, injunction or decree that would,
            individually or in the aggregate, have a Material Adverse Effect on
            Canal or that would prevent or materially delay consummation of the
            transactions contemplated by this Agreement or the Arrangement.

      (h)   Environmental. Except for any matters that would not, individually
            or in the aggregate, have a Material Adverse Effect on Canal:

            (i)   all operations of Canal and the Canal Material Subsidiaries
                  have been conducted, and are now, in compliance with all
                  Environmental Laws; and

            (ii)  neither Canal nor any Canal Material Subsidiary is subject to:

                  (A)   any Environmental Law which, to the knowledge of Canal,
                        requires or may reasonably be expected to require any
                        material work, repairs, construction, change in business
                        practices or operations, or expenditures; or

                  (B)   any written demand or written notice with respect to a
                        breach of or liability under any Environmental Laws
                        applicable to Canal or any subsidiary; and

            (iii) to the knowledge of Canal, there is no reasonable basis for
                  any claim against Canal or any of its current or former
                  subsidiaries or any of their respective predecessor entities,
                  divisions, or any formerly owned, leased, or


                                      A-41
<PAGE>   45
                  operated properties or assets of the foregoing, under any
                  Environmental Laws or with respect to any Hazardous
                  Substances.

      (i)   Reports. Canal has filed with the PSE, the CMF and the COB true and
            complete copies of all material forms, reports, schedules,
            statements and other documents required to be filed by it since
            January 1, 1998 (such forms, reports, schedules, statements and
            other documents, including any financial statements or other
            documents, including any schedules included therein, are referred to
            as the "CANAL DOCUMENTS"). The Canal Documents at the time filed (i)
            did not contain any misrepresentation of a material fact or omit to
            state a material fact required to be stated therein or necessary to
            make the statements therein, in the light of the circumstances under
            which they were made, not misleading, and (ii) complied in all
            material respects with the requirements of applicable securities
            Laws.

      (j)   Compliance with Laws. Since January 1, 1998, Canal and the Canal
            Material Subsidiaries have complied with and are not in violation of
            any applicable Laws, orders, judgments and decrees other than
            non-compliance or violations which would not, individually or in the
            aggregate, have a Material Adverse Effect on Canal.

      (k)   Licences, etc. Canal and each Canal Material Subsidiary owns,
            possesses, or has obtained and is in compliance with, all licences,
            permits, certificates, orders, grants and other authorizations of or
            from any Governmental Entity necessary to conduct its businesses as
            now conducted except for such failure that would not, individually
            or in the aggregate, have a Material Adverse Effect on Canal.

      (l)   Intellectual Property. None of Canal nor any Canal Material
            Subsidiary has received written notice or is aware that its use of
            its material registered trade- marks, service marks, copyrights,
            industrial designs, patents, design patents and all applications
            therefor ("CANAL IP") infringes upon or breaches the industrial or
            intellectual property rights of any other Person, except with
            respect to any such infringements or breaches which would not,
            individually or in the aggregate, have a Material Adverse Effect on
            Canal. Except as set forth in the Canal Disclosure Letter, Canal has
            not commenced material legal proceedings relating to an infringement
            by any Person of the Canal IP. Canal, to its knowledge, has or has
            rights to use all of the intellectual property necessary to conduct
            the business of Canal as currently carried on except where the
            failure to do so would not, individually or in the aggregate, have a
            Material Adverse Effect on Canal.


                                      A-42
<PAGE>   46
SECTION 3.3 SURVIVAL.

      For greater certainty, the representations and warranties of Seagram,
      Canal, the Vivendi Parties and Sofiee contained herein shall survive the
      execution and delivery of this Agreement and shall terminate at the
      Effective Time. Any investigation by a party hereto and its advisors shall
      not mitigate, diminish or affect the representations and warranties of
      another party to this Agreement.

                                    ARTICLE 4

                                    COVENANTS

SECTION 4.1 RETENTION OF GOODWILL.

During the Pre-Effective Date Period, each of Seagram, Vivendi and Canal will,
subject to the fact that a transaction involving its businesses is contemplated
hereby, continue to carry on its business in a manner consistent with prior
practice, working to preserve the attendant goodwill of such entities and to
contribute to retention of that goodwill to and after the Effective Date, but
subject to the following provisions of this Article 4. The following provisions
of this Article 4 are intended to be in furtherance of this general commitment.
Nothing contained in this Agreement shall give Vivendi or Canal, directly or
indirectly, the right to control or direct Seagram's operations and nothing
contained in this Agreement shall give Seagram, directly or indirectly, the
right to control or direct Vivendi's or Canal's operations during the
Pre-Effective Date Period. During the Pre-Effective Date Period, each of
Vivendi, Canal and Seagram shall exercise, consistent with, and subject to the
limitations provided by, the terms and conditions of this Agreement, complete
control and supervision over its operations.

SECTION 4.2 CONSULTATION.

      Subject to applicable Law, any applicable confidentiality agreements and
the other provisions of this Agreement, during the Pre-Effective Date Period,
Seagram and its subsidiaries, on the one hand, and Vivendi and Canal and their
respective subsidiaries, on the other hand, will consult on an ongoing basis
with senior officers of the other party in order that the representatives of the
other party will become more familiar with the philosophy and techniques of such
company and its subsidiaries, as well as with its business and financial affairs
and in order to provide experience as a basis for ongoing relationships
following the Effective Date.

SECTION 4.3 COVENANTS OF SEAGRAM.

      (a)   Seagram covenants and agrees that, until the Effective Date or the
            earlier termination of this Agreement in accordance with Article 6,
            except (i) with the consent of Vivendi on behalf of the Vivendi
            Parties, Sofiee and Canal to any


                                      A-43
<PAGE>   47
            deviation therefrom, which consent shall not be unreasonably
            withheld or delayed; (ii) with respect to any matters disclosed in
            the Seagram Disclosure Letter; (iii) with respect to any matter
            expressly contemplated by this Agreement or the Plan of Arrangement,
            including the transactions involving the businesses of Seagram,
            Vivendi and Canal contemplated hereby; or (iv) with respect to
            anything required by Laws, Seagram will, and will cause its
            subsidiaries to:

            (i)   carry on its business in the ordinary course consistent with
                  past practice in all material respects and use its reasonable
                  best efforts to preserve intact its present business
                  organization and preserve its relationship with those having
                  material business dealings with it to the end that its
                  goodwill and ongoing business shall not be impaired in any
                  material respect, provided, however, that no action by Seagram
                  or its subsidiaries with respect to matters specifically
                  addressed by any other provision of this Section 4.3(a) shall
                  be deemed a breach of this Section 4.3(a)(i) unless such
                  action would constitute a breach of one or more of such other
                  provisions;

            (ii)  not split, consolidate or reclassify any of the outstanding
                  shares of Seagram nor declare, set aside or pay any dividends
                  on or make any other distributions on or in respect of the
                  outstanding shares of Seagram other than declaration and
                  payment of regular quarterly cash dividends on the shares of
                  Seagram in an amount not to exceed $0.165 per share, and for
                  any period ending on the Effective Date and commencing on the
                  record date for the prior dividend, a cash dividend in an
                  amount not to exceed a fraction, the numerator of which equals
                  $0.165 per share multiplied by the number of days comprising
                  such period and the denominator of which is 90;

            (iii) not amend the articles or by-laws of Seagram;

            (iv)  except to the extent otherwise provided in subsection (ix)
                  hereof, not set aside or issue, authorize or propose the sale,
                  setting aside or issuance of, or purchase or redeem or propose
                  the purchase or redemption of, or enter into any commitment,
                  arrangement, undertaking or agreement with respect to any of
                  the foregoing in respect of, any shares in Seagram's capital
                  or of any Seagram Material Subsidiary thereof or any class of
                  securities convertible or exchangeable into, or rights,
                  warrants, calls or options to acquire, any such shares or
                  other convertible or exchangeable securities or bonds,
                  debentures or other evidences of indebtedness of Seagram or
                  any subsidiary having the right to vote (or that are
                  convertible for or exercisable into securities having the
                  right to vote) with the holders of the Seagram Common Shares,
                  except for (a) transactions between two or more


                                      A-44
<PAGE>   48
                  wholly-owned Seagram subsidiaries or between a wholly-owned
                  subsidiary of Seagram and Seagram, (b) the issuance of Seagram
                  Common Shares pursuant to fully vested and duly exercised
                  Seagram Options and upon the conversion of Seagram LYONs and
                  Seagram ACESs and (c) issuances pursuant to the Option
                  Agreement;

          (v)     not, whether through its board of directors or otherwise,
                  accelerate the vesting of any unvested Seagram Options or
                  accelerate the release of, or the expiry date of any hold
                  period relating to any Seagram Common Shares, other than in
                  connection with settling non-officer employee terminations in
                  the ordinary course of business consistent with past practice;

          (vi)    not reorganize, amalgamate or merge Seagram or any of the
                  Seagram Material Subsidiaries with any other Person, except
                  any Seagram Material Subsidiary may merge with a wholly-owned
                  subsidiary of Seagram;

          (vii)   not acquire or agree to acquire by amalgamating, merging or
                  consolidating with, purchasing a substantial equity interest
                  in or a substantial portion of the assets of or otherwise, any
                  business or Person, except acquisitions in existing or related
                  lines of business of Seagram or its subsidiaries the fair
                  market value of the total consideration (including the value
                  of indebtedness acquired or assumed) for which does not exceed
                  the amount specified in the aggregate for such acquisitions in
                  Section 4.3(a)(vii) of the Seagram Disclosure Letter, none of
                  which acquisitions presents a material risk of making it
                  materially more difficult to obtain under applicable Laws any
                  approval or authorization required in connection with the
                  transactions contemplated by this Agreement;

          (viii)  other than (A) internal transfers between, or reorganizations
                  or consolidations involving, subsidiaries of Seagram or (B)
                  dispositions referred to in the Seagram Documents filed prior
                  to the date hereof, Seagram shall not, and shall not permit
                  any of its subsidiaries, to sell, lease or otherwise dispose
                  of, or agree to sell, lease or otherwise dispose of, any of
                  its assets, if the fair market value of the total
                  consideration (including the value of any indebtedness
                  acquired or assumed) therefor exceeds the amount specified in
                  the aggregate for all such dispositions in Section
                  4.3(a)(viii) of the Seagram Disclosure Letter;


                                      A-45
<PAGE>   49
            (ix)  not:

                  (A)   other than pursuant to existing Seagram Plans, in the
                        case of officers and directors of Seagram or any Seagram
                        Material Subsidiary, establish, adopt, enter into or
                        modify in any material respect any Seagram Plan
                        generally applicable to the employees of Seagram or any
                        Seagram Material Subsidiaries, or grant any bonuses,
                        salary increases, stock options, pension or supplemental
                        pension benefits, profit sharing, retirement allowances,
                        deferred compensation, incentive compensation, severance
                        or termination pay to or any other form of compensation
                        or with respect to any increase of benefits payable to,
                        or make any loan or other financial assistance to, any
                        officers or directors of Seagram or any Seagram Material
                        Subsidiary, in each case other than in the ordinary
                        course of business and consistent with past practice
                        (including upon or in anticipation of any contract
                        expiration); or

                  (B)   other than in the ordinary course of business and
                        consistent with past practice or pursuant to existing
                        Seagram Plans, in the case of employees of Seagram who
                        are not officers or directors, establish, adopt, enter
                        into or amend in any material respect any Seagram Plan
                        generally applicable to the employees of Seagram or any
                        of its subsidiaries, or grant any material bonuses,
                        salary increases, pension or supplemental pension
                        benefits, profit sharing, retirement allowances,
                        deferred compensation, incentive compensation, severance
                        or termination pay or any other form of compensation or
                        with respect to any material increase of benefits
                        payable, or make any material loans to such employees;

            (x)   not guarantee the payment of any indebtedness for money
                  borrowed incur any indebtedness for money borrowed, issue or
                  sell any debt securities or warrants or other rights to
                  acquire debt securities of Seagram or any of its subsidiaries,
                  guarantee any debt securities or enter into any "keep well" or
                  other agreement to maintain the financial statement condition
                  of another Person (other than a subsidiary) or enter into any
                  arrangement having the economic effect of any of the
                  foregoing, except short-term borrowings in the ordinary course
                  of business consistent with past practice;

            (xi)  not make any loans, advances or capital contributions to, or
                  investments in, any other Person, except for (A) in connection
                  with acquisitions permitted by Section 4.3(a)(vii), (B) loans
                  or investments by Seagram or a subsidiary of Seagram to or in
                  Seagram or any subsidiary of Seagram or, in the


                                      A-46
<PAGE>   50
                  ordinary course of business consistent with past practice, any
                  other Person in which Seagram or any of its subsidiaries has
                  an existing equity interest, (C) artist and employee loans or
                  advances made in the ordinary course of business, or (D) in
                  the ordinary course of business consistent with past practice
                  which are not, individually or in the aggregate, material to
                  Seagram and its subsidiaries taken as a whole (provided that
                  none of such transactions referred to in this clause (D)
                  presents a material risk of making it more difficult to
                  obtain, under applicable Laws, any approval or authorization
                  required in connection with the transactions contemplated by
                  this Agreement);

            (xii) other than in connection with acquisitions permitted by
                  Section 4.3(a)(vii) or with investments permitted by Section
                  4.3(a)(xi) or as provided in Seagram's capital expenditure
                  plans made available to Vivendi prior to the date of this
                  Agreement, incur or commit to capital expenditures prior to
                  the Effective Date, other than in the ordinary course
                  consistent with past practice;

            (xiii)not make any material changes to existing accounting practices
                  relating to Seagram or any subsidiary, except as required by
                  Canadian or U.S. Law, a Government Entity or by Canadian or
                  U.S. generally accepted accounting principles or make any Tax
                  election that would have a Material Adverse Effect on Seagram;
                  and

            (xiv) agree to take any actions described in Section 4.3(a)(i)
                  through 4.3(a)(xiii);

      (b)   Except to the extent restricted by applicable Law, Seagram shall and
            shall cause its subsidiaries to perform all obligations required or
            desirable to be performed by Seagram or any of its subsidiaries
            under this Agreement, to co-operate with Vivendi and Canal in
            connection therewith, and to do all such other acts and things as
            may be necessary or desirable in order to consummate and make
            effective, as soon as reasonably practicable, the transactions
            contemplated by this Agreement and, without limiting the generality
            of the foregoing, Seagram shall and where appropriate shall cause
            its subsidiaries to:

            (i)   use its reasonable best efforts to obtain the requisite
                  approvals of the Seagram Shareholders to the Arrangement,
                  except to the extent that the Board of Directors of Seagram
                  has withdrawn, modified or qualified its recommendation to
                  shareholders in accordance with the terms of this Agreement
                  (provided that no such withdrawal, modification or
                  qualification will affect Seagram's obligation under Section
                  2.1(b));


                                      A-47
<PAGE>   51
            (ii)  apply for and use its reasonable best efforts to obtain all
                  Regulatory Approvals relating to Seagram or any of its
                  subsidiaries and other approvals, consents or waivers of
                  Governmental Entities required or desirable as soon as
                  practicable in connection with the transactions contemplated
                  by this Agreement and, in doing so, to keep Vivendi and Canal
                  reasonably informed, subject to applicable Laws, as to the
                  status of the proceedings related to obtaining the Regulatory
                  Approvals and other approvals, consents and waivers,
                  including, but not limited to, (A) consulting with Vivendi and
                  Canal to the extent practicable in advance of any meeting or
                  conference with Governmental Entities or, in connection with
                  any proceeding by a private party, with any other Person, and
                  to the extent permitted by such applicable Governmental Entity
                  or other Person, give Vivendi and Canal the opportunity to
                  attend and participate in such meetings and conferences, in
                  each case to the extent relating to the transactions
                  contemplated by this Agreement, (B) providing Vivendi and
                  Canal with copies of all related applications and
                  notifications, in draft form, in order for Vivendi and Canal
                  to provide its reasonable comments, and (C) providing Vivendi
                  and Canal with copies of all material correspondence relating
                  to the Regulatory Approvals;

            (iii) apply for and use its reasonable best efforts to obtain the
                  Interim Order and the Final Order;

            (iv)  defend all lawsuits or other legal, regulatory or other
                  proceedings to which it is a party challenging or affecting
                  this Agreement or the consummation of the transactions
                  contemplated by this Agreement;

            (v)   use its reasonable best efforts to have lifted or rescinded
                  any injunction or restraining order or other order relating to
                  Seagram, which may materially adversely affect the ability of
                  the parties to consummate the transactions contemplated by
                  this Agreement;

            (vi)  effect all necessary registrations, filings and submissions of
                  information required by Governmental Entities from Seagram or
                  any of its subsidiaries relating to the transactions
                  contemplated by this Agreement, including (A) an appropriate
                  filing of a Notification and Report Form pursuant to the
                  Hart-Scott-Rodino Antitrust Improvements Act of 1976, as
                  amended ("HSR ACT"), with respect to the transactions
                  contemplated by this Agreement (which filing shall be made in
                  any event within 10 Business Days of the date hereof) and (B)
                  appropriate filings with the European Commission in accordance
                  with applicable competition, merger control, antitrust,
                  investment or similar laws and any necessary filings under the


                                      A-48
<PAGE>   52
                  Investment Canada Act within the time periods specified
                  thereunder, and, in the case of both (A) and (B), to supply as
                  promptly as practicable any additional information and
                  documentary material that may be requested pursuant to such
                  laws or by such authorities and to use reasonable best efforts
                  to cause the expiration or termination of the applicable
                  waiting periods under the HSR Act and the receipt of the
                  requisite approvals under such other laws or from such
                  authorities as soon as practicable;

            (vii) use its reasonable best efforts to obtain all necessary
                  waivers, consents and approvals required to be obtained by
                  Seagram or any of its subsidiaries in connection with the
                  transactions contemplated by this Agreement from other parties
                  to any material loan agreements, leases or other material
                  contracts; and

            (viii)use its reasonable best efforts to ensure that Seagram's
                  affiliates (for the purposes of Rule 145 under the 1933 Act)
                  execute and deliver to Vivendi, on or prior to the Effective
                  Date, an Affiliate's Letter;

      (c)   Seagram shall use its reasonable best efforts to carry out the terms
            of the Interim Order and Final Order applicable to it and comply
            promptly with all requirements which applicable Laws may impose on
            Seagram or its subsidiaries with respect to the transactions
            contemplated by this Agreement; and

      (d)   Seagram shall not, and shall not permit any of its subsidiaries to,
            take any action or fail to take any action that would reasonably be
            expected to prevent the transactions contemplated by this Agreement
            from constituting a transaction described in Section 351 of the
            Code.

SECTION 4.4 COVENANTS OF THE VIVENDI PARTIES, SOFIEE AND CANAL.

      Each of the Vivendi Parties, Sofiee and Canal hereby covenants and agrees
      as to itself and its subsidiaries:

      (a)   Except to the extent restricted by applicable Law, to perform all
            obligations required or desirable to be performed by it or its
            subsidiaries under this Agreement, to co-operate with Seagram in
            connection therewith, and to do all such other acts and things as
            may be necessary or desirable in order to consummate and make
            effective, as soon as reasonably practicable, the


                                      A-49
<PAGE>   53
            transactions contemplated by this Agreement and, without limiting
            the generality of the foregoing, each of the Vivendi Parties, Sofiee
            and Canal shall and shall cause their respective subsidiaries to:

            (i)   use its reasonable best efforts to obtain the requisite
                  approvals of the Vivendi Shareholders or the Canal
                  Shareholders, as the case may be, to the Vivendi Resolution or
                  the Canal Resolution, as the case may be, except to the extent
                  that the Board of Directors of Vivendi or Canal (as
                  applicable) has withdrawn, modified or qualified its
                  recommendation to shareholders in accordance with the terms of
                  this Agreement (provided that no such withdrawal, modification
                  or qualification will affect Vivendi's or Canal's obligations,
                  applicable, under Section 2.2(1)(a) and Section 2.2(2)(a), as
                  applicable);

            (ii)  apply for and use its reasonable best efforts to obtain all
                  Regulatory Approvals, or best efforts in the case of the
                  Regulatory Approvals listed in part B of Schedule G, relating
                  to the Vivendi Parties or Canal, as the case may be, or any of
                  their respective subsidiaries and other approvals, consents or
                  waivers of Governmental Entities required or desirable as soon
                  as practicable in connection with the transactions
                  contemplated by this Agreement (including the Vivendi/Canal
                  Transactions) and, in doing so, to keep Seagram reasonably
                  informed, subject to applicable Laws, as to the status of the
                  proceedings related to obtaining the Regulatory Approvals and
                  other approvals, consents and waivers, including, but not
                  limited to, (A) consulting with Seagram the extent practicable
                  in advance of any meeting or conference with Governmental
                  Entities or, in connection with any proceeding by a private
                  party, with any other Person, and to the extent permitted by
                  such applicable Governmental Entity or other Person, give
                  Seagram the opportunity to attend and participate in such
                  meetings and conferences, in each case to the extent relating
                  to the transactions contemplated by this Agreement, (B)
                  providing Seagram with copies of all related applications and
                  notifications, in draft form, in order for Seagram to provide
                  its reasonable comments, (C) providing Seagram with copies of
                  all material correspondence relating to the Regulatory
                  Approvals and (D) cooperating with Seagram in making necessary
                  applications relating to any wholesale or retail beverage
                  alcohol licenses in connection with the transactions
                  contemplated by this Agreement;

            (iii) defend all lawsuits or other legal, regulatory or other
                  proceedings to which it is a party challenging or affecting
                  this Agreement or the consummation of the transactions
                  contemplated by this Agreement;


                                      A-50
<PAGE>   54
            (iv)  use its reasonable best efforts to have lifted or rescinded
                  any injunction or restraining order or other order relating to
                  the Vivendi Parties or Canal, as the case may be, which may
                  materially adversely affect the ability of the parties to
                  consummate the transactions contemplated by this Agreement;

            (v)   effect all necessary registrations, filings and submissions of
                  information required by Governmental Entities from the Vivendi
                  Parties, Canal or any of their respective subsidiaries, as the
                  case may be, relating to the transactions contemplated by this
                  Agreement, including (A) an appropriate filing of a
                  Notification and Report Form pursuant to the HSR Act, with
                  respect to the transactions contemplated by this Agreement
                  (which filing shall be made in any event within 10 Business
                  Days of the date hereof) and (B) appropriate filings with the
                  European Commission in accordance with applicable competition,
                  merger control, antitrust, investment or similar laws and any
                  necessary filings under the Investment Canada Act within the
                  time periods specified thereunder, and, in the case of both
                  (A) and (B), to supply as promptly as practicable any
                  additional information and documentary material that may be
                  requested pursuant to such laws or by such authorities and to
                  use reasonable best efforts to cause the expiration or
                  termination of the applicable waiting periods under the HSR
                  Act and the receipt of the requisite approvals under such
                  other laws or from such authorities as soon as practicable;

            (vi)  use its reasonable best efforts to obtain all necessary
                  waivers, consents and approvals required to be obtained by
                  Vivendi, Canal or any of their respective subsidiaries, as the
                  case may be, in connection with the transactions contemplated
                  by this Agreement from other parties to any material loan
                  agreements, leases or other material contracts;

            (vii) reserve for issuance, as required, Vivendi Shares in
                  connection with the transactions contemplated by this
                  Agreement (including upon exercise of options or convertible
                  securities) consistent with the provisions of the Support
                  Agreement;

            (viii)cause the articles of Vivendi Exchangeco to be amended to,
                  among other things, create the Exchangeable Shares, and
                  otherwise to reflect the transactions contemplated by this
                  Agreement;

            (ix)  take all necessary actions, including in connection with the
                  Sofiee Merger, in order to be in a position to make available
                  the Vivendi Voting Rights as contemplated in the Plan of
                  Arrangement and the Custody Agreement;


                                      A-51
<PAGE>   55
            (x)   take all necessary actions for Vivendi, Vivendi Exchangeco or
                  Vivendi Holdings, as the case may be, to be in a position to
                  deliver Vivendi ADSs upon the exchange from time to time of
                  the Exchangeable Shares; and

            (xi)  increase, at Seagram's election, the Vivendi ADS Adjustment
                  Ratio (as defined in the Plan of Arrangement) as necessary to
                  permit a Vivendi Voting Right to be available in respect of
                  each Exchangeable Share and appropriate amendments to the
                  economic equivalence provisions in the Support Agreement and
                  the Exchange Trust Agreement will be made to ensure that the
                  increased Vivendi ADS Adjustment Ratio is applied to any
                  required adjustments.

      (b)   to use its best efforts to (i) cause the Exchangeable Shares to be
            listed on the TSE by the Effective Time and to maintain such
            listings for so long as there are Exchangeable Shares outstanding
            (other than those Exchangeable Shares held by Vivendi or any of its
            affiliates), and (ii) ensure that Vivendi Exchangeco remains a
            "public corporation" within the meaning of the Income Tax Act
            (Canada) for so long as there are Exchangeable Shares outstanding
            (other than those Exchangeable Shares held by Vivendi or any of its
            affiliates);

      (c)   to use its best efforts to cause the Vivendi ADSs and Vivendi ADRs
            to be listed on the NYSE or NASDAQ by the Effective Time and be
            registered under the Exchange Act prior to the Effective Date;

      (d)   to carry out the terms of the Interim Order and Final Order
            applicable to it and use its reasonable best efforts to comply
            promptly with all requirements which applicable Laws may impose on
            Vivendi, Canal or their respective subsidiaries, as the case may be,
            with respect to the transactions contemplated by this Agreement;

      (e)   to use its best efforts to cause the Vivendi Shares underlying the
            Vivendi ADSs to be issued at the Effective Time to be listed on the
            PSE by the Effective Time;

      (f)   to use its best efforts to cause (i) the Vivendi ADSs to be issued
            from time to time upon the exchange of Exchangeable Shares to be
            listed on the NYSE or NASDAQ at the time of issue, and (ii) the
            Vivendi Shares underlying such Vivendi ADSs to be issued from time
            to time upon the exchange of Exchangeable Shares and to be listed on
            the PSE at the time of issue;

      (g)   until the Effective Date or the earlier termination of this
            Agreement in accordance with Article 6, except (i) with the consent
            of Seagram to any deviation therefrom, which consent shall not be
            unreasonably withheld or delayed; (ii) with respect to any matters
            disclosed by Vivendi in the Vivendi Disclosure Letter or Canal in
            the


                                      A-52
<PAGE>   56
            Canal Disclosure Letter; or (iii) with respect to any matter
            expressly contemplated by this Agreement or the Plan of Arrangement,
            including the transactions involving the businesses of Seagram,
            Vivendi and Canal contemplated hereby, each of Vivendi and Canal
            will, and will cause its subsidiaries to:

            (i)   not split, consolidate or reclassify any of the outstanding
                  Vivendi Shares, Vivendi ADRs or Vivendi ADSs or Canal Shares,
                  as the case may be, nor declare, set aside or pay any
                  dividends on or make any other distributions on or in respect
                  of the outstanding Vivendi Shares or Canal Shares, as the case
                  may be, other than normal and customary cash dividends on
                  Vivendi Shares or Canal Shares, as the case may be;

            (ii)  not acquire or agree to acquire by amalgamating, merging or
                  consolidating with, purchasing a substantial equity interest
                  in or a substantial portion of the assets of or otherwise
                  (other than the Vivendi/Canal Transactions), any business or
                  Person which acquisition or other transaction (A) would
                  reasonably be expected to prevent or materially delay the
                  transactions contemplated by this Agreement or (B) is in the
                  music, movie or United States television production or
                  distribution business for a total consideration acquisition
                  price (including the value of indebtedness acquired or
                  assumed) greater than Euro 500 million in a single transaction
                  or series of related transactions;

            (iii) not amend the statutes or by-laws of Vivendi or Canal; or

            (iv)  not to amend, terminate (other than terminations that arise as
                  a result of termination of this Agreement), grant any waiver
                  in respect of or waive any condition under the Vivendi/Canal
                  Agreements;

      (h)   to not take any action or fail to take any action that would
            reasonably be expected to prevent the transactions contemplated by
            this Agreement from constituting a transaction described in Section
            351 of the Code;

      (i)   Vivendi will (i) cast votes in respect of all the Canal Shares it
            owns, and cause Sofiee and any other of its affiliates to cast votes
            in respect of all the Canal Shares, it owns, (A) in favour of the
            Canal Resolution, (B) against any action (including, for greater
            certainty, a Canal Superior Proposal) that would impede, interfere
            with, or discourage the transactions contemplated by this Agreement,
            and (C) against any action that would result in any material breach
            by Canal of any representation, warranty or covenant contained in
            this Agreement and (ii) take all steps necessary, and cause Sofiee
            to take all steps necessary, to have Sofiee approve the Canal
            Resolution;


                                      A-53
<PAGE>   57
      (j)   Vivendi will cast votes in respect of all the Sofiee Shares it owns
            in favour of the Sofiee Resolution;

      (k)   Vivendi, Canal and their respective affiliates shall not, either
            directly or through an agent, purchase or otherwise acquire, sell or
            otherwise dispose of, or engage in any other transactions having the
            economic effect of a purchase or sale in respect of, Vivendi Shares
            during the period beginning on the tenth Business Day prior to the
            Measuring Period and ending on the last Business Day after the
            Measuring Period;

      (l)   Vivendi will not, and it will cause Sofiee and its other affiliates
            not to, between the date hereof and the Effective Time, (A) sell,
            transfer, gift, assign, pledge, hypothecate, encumber or otherwise
            dispose of any of the Canal Shares or shares of capital stock of
            Sofiee, or enter into any agreement, arrangement or understanding in
            connection therewith (whether by actual disposition or effective
            economic disposition due to cash settlement or otherwise), without
            having first obtained the prior written consent of Seagram, or (B)
            grant any proxies or powers of attorney, deposit any Canal Shares or
            shares of capital stock of Sofiee into a voting trust or enter into
            a voting agreement, understanding or arrangement with respect to
            such Canal Shares or shares of capital stock of Sofiee;

      (m)   neither Vivendi nor Canal shall take any action which could
            reasonably be expected to prevent the exchange by Canadian resident
            holders of Seagram Common Shares for Exchangeable Shares from being
            treated as a tax deferred transaction for purposes of the Canadian
            Tax Act to holders who are otherwise eligible for such treatment;

      (n)   the Vivendi Securities to be issued in connection with the
            Arrangement and the Vivendi ADSs to be provided upon the exchange
            from time to time of the Exchangeable Shares and upon the exercise
            of the Seagram Options will, in all cases, be duly and validly
            issued by Vivendi on their respective dates of issue as fully paid
            and non-assessable securities;

      (o)   Vivendi and Canal shall take all actions required to treat Vivendi
            Holdings and each direct or indirect parent of Vivendi Holdings
            (other than Vivendi) as a disregarded entity under Section
            301.7701-3 of the Treasury Regulations and shall refrain from taking
            any actions that would prevent any of such entities from being
            treated as a disregarded entity under Section 301.7701-3 of the
            Treasury Regulations. Vivendi Holdings and each of such other
            entities shall at all times be wholly owned by Vivendi or by one of
            such other entities;


                                      A-54
<PAGE>   58
      (p)   with respect to Seagram Options and Seagram SARs:

                  (i) each Seagram Option granted prior to the Effective Time
            that remains outstanding immediately prior to the Effective Time
            shall cease to represent a right to acquire Seagram Common Shares
            and shall be converted (each, as so converted, a "Seagram Converted
            Option"), at the Effective Time, into an option to acquire, on the
            same terms and conditions as were applicable under the Seagram
            Option (including, without limitation, the practice of "rule of 65"
            retirement, applied on a basis consistent with past practice, which
            allows an option holder who is at least 50 years old to retire under
            the Seagram Stock Plans so long as the sum of such holder's age and
            years of service is at least 65), that number of Vivendi ADSs
            determined by multiplying the number of Seagram Common Shares
            subject to such Seagram Option by the Exchange Ratio, rounded up to
            the nearest whole Vivendi ADS, at a price per share (rounded off to
            the nearest cent) equal to the per share exercise price specified in
            such Seagram Option divided by the Exchange Ratio; provided,
            however, that 50% of each holder's outstanding, unvested Seagram
            Converted Options shall be immediately vested and exercisable at the
            Effective Time (applied pro rata against each subsequent vesting
            installment); provided, further, that the remainder of a holder's
            outstanding, unvested Seagram Converted Options shall become
            immediately vested and exercisable if, following the Effective Time,
            (A) such holder's employment is terminated by Vivendi, Canal,
            Seagram or any of their respective affiliates without Cause (as
            defined below) or (B) such holder terminates his or her employment
            by reason of Vivendi, Canal, Seagram or any of their respective
            affiliates requiring such holder to relocate his or her primary
            place of employment by more than 35 miles. For purposes of this
            Agreement, "Cause" shall mean (A) the holder's conviction of, or
            plea of no contest to, a felony or (B) the holder's willful
            malfeasance or willful misconduct in connection with his or her
            duties to Seagram, or the holder's willful refusal to perform his or
            her duties which, in each case, results in demonstrable harm to the
            financial condition or business reputation of Vivendi, Canal,
            Seagram or any of their respective affiliates;

                  (ii) each Seagram SAR granted prior to the Effective Time that
            remains outstanding immediately prior to the Effective Time shall be
            converted so that the number and kind of shares subject to such
            right and the exercise price thereof (if any) shall be adjusted, at
            the Effective Time, in the same manner as provided in Section
            4.4(p)(i) above for the conversion of Seagram Options;

                  (iii) as soon as practicable after the Effective Time, Vivendi
            shall deliver or cause to be delivered to the holders of Seagram
            Converted Options and Seagram SARs appropriate notices setting forth
            such holders' rights pursuant to the respective Seagram Stock Plans
            and agreements evidencing the grants of such


                                      A-55
<PAGE>   59
            Seagram Converted Options and Seagram SARs and stating that such
            Seagram Converted Options and Seagram SARs and agreements have been
            assumed by Vivendi or Seagram as Vivendi shall determine and shall
            continue in effect on the same terms and conditions (subject to the
            adjustments required by this Section 4.4(p) after giving effect to
            the transactions hereunder and the terms of the Seagram Stock
            Plans); and

                  (iv) prior to the Effective Time, Vivendi shall take all
            necessary action to assume or have Seagram assume as of the
            Effective Time all obligations undertaken by Vivendi under this
            Section 4.4(p) and to adopt at the Effective Time the Seagram Stock
            Plans and each Seagram Converted Option and Seagram SAR and to take
            all other actions called for by this Section 4.4(p), including the
            reservation, issuance and listing by Vivendi of a number of Vivendi
            ADSs at least equal to the number of Vivendi ADSs that will be
            subject to Seagram Converted Options and Seagram SARs; provided,
            however, that nothing in subsections (iii) and (iv) hereof shall
            relieve Vivendi of its obligations to provide Vivendi ADSs to
            satisfy all obligations hereunder, and Vivendi hereby guarantees the
            performance of such obligations by Seagram in any event. No later
            than the Effective Time, Vivendi shall file a registration statement
            on Form S-8 (or any successor or, including if Form S-8 is not
            available, other appropriate forms) ("FORM S-8") with respect to the
            Vivendi ADSs subject to such Seagram Converted Options and Seagram
            SARs and shall maintain the effectiveness of such registration
            statement or registration statements (and maintain the current
            status of the prospectus or prospectuses contained therein) for so
            long as such options remain outstanding;

      (q)   with respect to any Seagram North American retiree medical and life
            plan, neither Vivendi nor Canal shall, and they shall cause Seagram
            not to, amend or terminate such plan following the Effective Time in
            any manner which results in the reduction or elimination of the
            benefits available thereunder or increases in costs, other than any
            copayment and cost sharing increases (which may be continued in the
            same proportions to Seagram-provided portions of cost) to any former
            Seagram Employee (and his or her eligible dependents) who is
            receiving such benefits thereunder as of the date hereof, or any
            active Seagram Employee (and his or her eligible dependents) who
            would be eligible for such benefits if he or she retired on the
            Effective Date (or who, as of the Effective Date, is within two
            years of being able to retire and receive benefits thereunder);

      (r)   until the second anniversary of the Effective Date (or longer, if
            required by Law), Vivendi and/or Canal shall, or shall cause Seagram
            or its subsidiaries to, provide each Seagram Employee (who is
            employed on the Effective Time and who continues his or her
            employment with Vivendi, Canal, Seagram or any of their respective
            affiliates) with a base salary at least equal to that provided to
            such


                                      A-56
<PAGE>   60
            Seagram Employee immediately prior to the Effective Time, and
            overall employee benefits (but excluding for these purposes any
            retention bonuses or plans that provide for equity or equity-based
            compensation) that are no less favorable, in the aggregate, than
            those provided immediately prior to the Effective Time to Seagram
            Employees generally, except for any changes made to comply with
            applicable Law or tax qualification nondiscrimination rules. Vivendi
            and/or Canal shall, or shall cause Seagram to, maintain the
            severance related provisions of existing Seagram Plans as currently
            administered and to provide the current cash severance payments
            required thereunder, for at least two years following the Effective
            Time, to the Seagram Employees, reduced by any severance payments
            otherwise required under existing severance and employment
            agreements or applicable Law (unless, with respect to the severance
            benefit, no such reduction is permitted or provided for); provided
            however, that any Seagram Employee eligible to receive severance
            under a Seagram Plan but for the transactions contemplated herein,
            shall be deemed so eligible. Seagram Employees shall be credited for
            service with Seagram and its current and former affiliates for all
            purposes under each employee benefit plan, program or arrangement of
            Vivendi, Canal or their respective affiliates in which such
            employees are eligible to participate (unless such credit would
            result in a duplication of benefits). If Seagram Employees become
            eligible to participate in a medical, dental or health plan, program
            or arrangement of Vivendi, Canal or their respective affiliates,
            such arrangement sponsor shall cause such arrangement to (i) waive
            any preexisting condition limitations (to the extent such
            limitations were inapplicable to a Seagram Employee immediately
            before such arrangement was so made available to such Seagram
            Employee) and (ii) honor any deductible and out-of-pocket expenses
            incurred by the Seagram Employees and their dependents under similar
            Seagram Plans during the portion of the plan year prior to such
            participation. Nothing in this Agreement shall restrict, limit or
            interfere with the ability (after the Effective Time) of Seagram,
            Vivendi, Canal or their respective affiliates to terminate, amend or
            replace any particular agreement, plan or program, or terminate the
            employment of any person, provided that the requirements of Sections
            4.4(p) through (w) are otherwise satisfied;

      (s)   Seagram shall be permitted to award a bonus, in respect of Seagram's
            fiscal year 2000, to each Seagram Employee who currently
            participates in a Seagram bonus plan, pursuant to the existing terms
            and conditions of such plan on the date hereof. With respect to
            Seagram's fiscal year 2001 and any stub period between the end of
            fiscal year 2001 and the beginning of calendar year 2002 ("Stub
            Period"), Seagram shall be permitted to award a bonus to each
            Seagram Employee who participates in a Seagram bonus plan, in an
            amount no less than 80% of such employee's target bonus as of the
            Effective Time, or one half thereof in the case of the Stub Period
            pursuant to the existing terms and conditions of such plan on the
            date hereof, provided, however, if any such employee is terminated
            by Vivendi, Canal, Seagram


                                      A-57
<PAGE>   61
            or any of their respective affiliates without Cause, such employee
            will be entitled to receive an amount equal to 80% of his or her
            target bonus as of the Effective Time, or one-half thereof in the
            case of the Stub Period, prorated based on the number of days in
            fiscal year 2001 or the Stub Period, as applicable, prior to such
            termination;

      (t)   Vivendi shall, or shall cause Seagram to, provide as a retention
            pool the amount set forth on the Seagram Disclosure Letter, for the
            purpose of retaining the services of selected key Seagram Employees
            through the Effective Time and thereafter. Prior to the Effective
            Time, the CEO of Seagram, in close cooperation with the CEO of
            Vivendi, shall select those Seagram Employees who may receive awards
            from such pool, shall establish any criteria for allocating such
            awards and shall determine the final allocation of awards from such
            pool. Fifty percent of such awards shall be paid in cash, in a lump
            sum, at the Effective Time, with the balance payable in cash on the
            first anniversary of the Effective Time (provided the recipient
            remains employed by Seagram, Vivendi, Canal or any of their
            respective affiliates through such dates, or is terminated without
            Cause prior to such dates);

      (u)   Seagram, Vivendi and Canal agree to cooperate reasonably during the
            period prior to the Effective Time to ensure the continuity of the
            workforce of Seagram and its subsidiaries and to preserve the human
            resources of Seagram and its subsidiaries;

      (v)   effective as of the Effective Time, Vivendi expressly assumes the
            obligations and liabilities under the termination protection
            agreements and employment agreements set forth on the Seagram
            Disclosure Letter between Seagram and various employees;

      (w)   Seagram shall enter into the employment agreement and other
            arrangements contemplated by the Seagram Disclosure Letter, to be
            effective as of the Effective Time, in accordance with the terms and
            conditions disclosed in the Seagram Disclosure Letter, and such
            employment agreement and other arrangements shall continue in effect
            from and after the Effective Time;

      (x)   the parties to this Agreement agree that provision of charitable
            contributions and community support serves a number of important
            goals. Vivendi and its subsidiaries (including Seagram following the
            Effective Time) currently intend to continue, after the Effective
            Time, to provide charitable contributions and community support
            within each of the jurisdictions in which Seagram conducts its
            business at levels comparable to those Seagram and its subsidiaries
            have historically provided within such jurisdictions;


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<PAGE>   62
      (y)   Vivendi shall take all necessary actions (including, in connection
            with any proposed preemptive rights offering, make any necessary
            securities laws filing) to ensure that all holders of Vivendi Shares
            or Vivendi Securities, regardless of jurisdiction of residence, are
            entitled to all the benefits (including the right to acquire Vivendi
            Securities pursuant to preemptive rights) related to such Vivendi
            Shares or Vivendi Securities to which holders of Vivendi Shares are
            entitled pursuant to French Law;

      (z)   Vivendi, Sofiee and Canal shall provide Seagram with a reasonable
            opportunity to review and comment upon the agreements related to the
            creation of the Vivendi ADSs and Vivendi ADRs and each of the
            Vivendi/Canal Agreements, in each case prior to the execution and
            delivery of such agreements, and such agreements shall be reasonably
            acceptable to Seagram. Vivendi, Sofiee and Canal agree that the
            Vivendi/Canal Transactions shall be effected by them in the manner
            and on the terms specified in Schedule I, including application of
            the exchange ratio specified therein, and on such other terms and
            agreements as are reasonably acceptable to Seagram;

      (aa)  At the request of Seagram, Vivendi shall enter into a supplemental
            agreement pursuant to the Purchase Contract Agreement, dated as of
            June 21, 1999, between Seagram and The Bank of New York whereby
            Vivendi shall assume the obligations of Seagram under the Seagram
            ACES (which supplemental agreement shall include appropriate
            provisions pursuant to which holders of Seagram ACES shall
            thereafter be entitled to purchase Vivendi ADSs in lieu of Seagram
            Common Shares); and

      (bb)  Vivendi, Sofiee and Vivendi Exchangeco shall increase, at Seagram's
            election, the Vivendi ADS Adjustment Ratio (as defined in the Plan
            of Arrangement) and decrease the Exchange Ratio applicable to
            Exchangeable Elected Shares (as defined in the Plan of Arrangement)
            as necessary to permit a Vivendi Voting Right to be available in
            respect of each Exchangeable Share, and appropriate amendments to
            the economic equivalence provisions in the Support Agreement and the
            Exchange Trust Agreement will be made in connection therewith to
            ensure that the increased Vivendi ADS Adjustment Ratio is applied to
            any required adjustments.

SECTION 4.5 COVENANTS REGARDING NON-SOLICITATION OF SEAGRAM.

(1)   Seagram shall not, directly or indirectly, through any officer or director
      of Seagram or any of its subsidiaries, and shall use its reasonable best
      efforts to cause its and its subsidiaries' employees, agents and
      representatives (including any investment banker, lawyer or accountant)
      not to (i) solicit, initiate, knowingly encourage or otherwise facilitate



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        (including by way of furnishing information) the initiation of any
         inquiries or proposals regarding a Seagram Acquisition Proposal or (ii)
         participate in any discussions or negotiations regarding, or provide
         any confidential information with respect to, any Seagram Acquisition
         Proposal. None of Seagram or the Board of Directors of Seagram shall
         (i) withdraw or modify, or propose publicly to withdraw or modify, in a
         manner adverse to Vivendi or Canal the approval or recommendation of
         the Board of Directors of Seagram or any committee thereof of the
         transactions contemplated by this Agreement, (ii) approve or recommend,
         or propose publicly to approve or recommend, any Seagram Acquisition
         Proposal or (iii) accept or enter into, or propose publicly to accept
         or enter into, any letter of intent, agreement in principle, merger
         agreement, acquisition agreement, option agreement or voting agreement
         related to any Seagram Acquisition Proposal.

 (2)     Notwithstanding Section 4.5(1) and any other provision of this
         Agreement, the Board of Directors of Seagram shall be permitted to (A)
         to the extent applicable, comply with Rule 14a-9, Rule 14d-9 and Rule
         14e-2 promulgated under the Exchange Act or Section 99 of the
         Securities Act with regard to any Seagram Acquisition Proposal, or make
         any other disclosure required by applicable Law so long as any such
         disclosure rejects any Seagram Acquisition Proposal and reaffirms its
         recommendation of the transactions contemplated by this Agreement, or
         take any other action to the extent ordered or otherwise mandated by
         any court of competent jurisdiction, (B) withdraw, modify or qualify
         (or propose to withdraw, modify or qualify), in any manner adverse to
         Vivendi or Canal, the approval or recommendation of the transactions
         contemplated by this Agreement, or (C) engage in any discussions or
         negotiations with, or provide any information to, any Person in
         response to a Seagram Acquisition Proposal by any such Person, if and
         only to the extent that, in any such case referred to in clause (B) or
         (C), (i) the Seagram Meeting shall not have occurred, (ii) (x) in the
         case of clause (B) above, it has received an unsolicited written
         Seagram Acquisition Proposal and its Board of Directors concludes in
         good faith that such Seagram Acquisition Proposal constitutes a Seagram
         Superior Proposal and (y) in the case of clause (C) above, its Board of
         Directors concludes in good faith there is a reasonable likelihood that
         its Board of Directors, after taking the steps described in clause (C)
         above, would determine that such Seagram Acquisition Proposal could
         reasonably constitute a Seagram Superior Proposal, (iii) in the case of
         clause (B) or (C) above, its Board of Directors, after consultation
         with outside counsel, determines in good faith that the failure to take
         such action would be inconsistent with its fiduciary duties under
         applicable law, (iv) prior to providing any confidential information or
         data to any Person in connection with a Seagram Acquisition Proposal by
         any such Person, its Board of Directors receives from such Person an
         executed confidentiality agreement having provisions that are customary
         in such agreements, as advised by counsel, provided that if such
         confidentiality agreement contains provisions that are less restrictive
         than the comparable provisions, or omits restrictive provisions,
         contained in the Confidentiality Agreement, then the Confidentiality
         Agreement will be deemed to be amended to contain only such less
         restrictive provisions or to omit such

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<PAGE>   64
         restrictive provisions, as the case may be, and (v) prior to providing
         any information or data to any Person or entering into discussions or
         negotiations with any Person, Seagram notifies Vivendi promptly of such
         inquiries, proposals or offers received by, any such information
         requested from, or any such discussions or negotiations sought to be
         initiated or continued with, any of its representatives indicating, in
         connection with such notice, the name of such Person and the material
         terms and conditions of such inquiries, proposals or offers, and
         thereafter keeps Vivendi informed with respect to the status of such
         inquiries, proposals or offers (including any change to the material
         terms thereof).

                  Notwithstanding anything to the contrary herein, upon taking
any of the actions permitted by clause (B) of Section 4.5(2), Seagram may, to
the extent permitted by applicable Law, convene and hold the Seagram Meeting as
soon as possible and earlier than any then scheduled date. Seagram shall, and
shall cause the officers, directors, representatives and agents of Seagram and
its subsidiaries to, cease immediately all current discussions and negotiations
as of the date of this Agreement regarding any proposal that constitutes, or
could reasonably likely constitute, a Seagram Acquisition Proposal, and shall
promptly request the return or destruction of all confidential information
provided in connection therewith.

(3)      Seagram shall use its reasonable best efforts to ensure that its
         officers, directors and key employees and its subsidiaries and their
         officers, directors and key employees and any financial advisors or
         other advisors or representatives retained by it or its subsidiaries
         are aware of the provisions of this Section 4.5.

(4)      Nothing contained in this Section 4.5 shall limit in any way the
         obligation of Seagram to convene and hold the Seagram Meeting in
         accordance with Section 2.1 of this Agreement. Nothing in this Section
         4.5 shall permit Seagram to terminate this Agreement (except as
         specifically provided in Article 6 hereof). Seagram shall not submit to
         the vote of its shareholders any Seagram Acquisition Proposal other
         than the transactions contemplated by this Agreement, unless required
         by Section 137 (in the case of an annual meeting) or Section 143 of the
         CBCA, provided, however, Seagram will not call any shareholder meeting
         pursuant to such provisions of the CBCA to consider a Seagram
         Acquisition Proposal unless the Board of Directors of Seagram receive a
         written legal opinion that the failure to do so would be in breach of
         its statutory duties and provided, further, that before the Board of
         Directors of Seagram calls any such meeting it will consult with
         Vivendi in order to ensure that the timing, calling and holding of such
         meeting, to the extent permitted by Law, will not be inconsistent with
         the completion of the transactions contemplated by this Agreement.


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SECTION 4.6       COVENANTS REGARDING NON-SOLICITATION OF VIVENDI.

(1)      Vivendi shall not, directly or indirectly, through any officer or
         director of Vivendi or any of its subsidiaries, and shall use its
         reasonable best efforts to cause its and its subsidiaries' employees,
         agents and representatives (including any investment banker, lawyer or
         accountant) not to, (i) solicit, initiate, knowingly encourage or
         otherwise facilitate (including by way of furnishing information) the
         initiation of any inquiries or proposals regarding a Vivendi
         Acquisition Proposal or (ii) participate in any discussions or
         negotiations regarding, or provide any confidential information with
         respect to, any Vivendi Acquisition Proposal. None of Vivendi or the
         Board of Directors of Vivendi shall (i) withdraw or modify, or propose
         publicly to withdraw or modify, in a manner adverse to Seagram the
         approval or recommendation of the Board of Directors of Vivendi or any
         committee thereof of the transactions contemplated by this Agreement,
         (ii) approve or recommend, or propose publicly to approve or recommend,
         any Vivendi Acquisition Proposal or (iii) accept or enter into, or
         propose publicly to accept or enter into, any letter of intent,
         agreement in principle, merger agreement, acquisition agreement, option
         agreement or voting agreement related to any Vivendi Acquisition
         Proposal.

(2)      Notwithstanding Section 4.6(1) and any other provision of this
         Agreement, the Board of Directors of Vivendi shall be permitted to (A)
         to the extent applicable, comply with Rule 14a-9, Rule 14d-9 and Rule
         14e-2 promulgated under the Exchange Act or applicable French Law to
         the extent similar to such U.S. regulations with regard to any Vivendi
         Acquisition Proposal, or make any other disclosure required by
         applicable Law so long as any such disclosure rejects any Vivendi
         Acquisition Proposal and reaffirms its recommendation of the
         transactions contemplated by this Agreement, or take any other action
         to the extent ordered or otherwise mandated by any court of competent
         jurisdiction, (B) withdraw, modify or qualify (or propose to withdraw,
         modify or qualify) in any manner adverse to Seagram, the approval or
         recommendation of the transactions contemplated by this Agreement, or
         (C) engage in any discussions or negotiations with, or provide any
         information to, any Person in response to Vivendi Acquisition Proposal
         by any such Person, if and only to the extent that, in any such case
         referred to in clause (B) or (C), (i) the Vivendi Meeting shall not
         have occurred, (ii) (x) in the case of clause (B) above, it has
         received an unsolicited written Vivendi Acquisition Proposal and its
         Board of Directors concludes in good faith that such Vivendi
         Acquisition Proposal constitutes a Vivendi Superior Proposal and (y) in
         the case of clause (C) above, its Board of Directors concludes in good
         faith there is a reasonable likelihood that its Board of Directors,
         after taking the steps described in clause (C) above, would determine
         that such Vivendi Acquisition Proposal could reasonably constitute a
         Vivendi Superior Proposal, (iii) in the case of clause (B) or (C)
         above, its Board of Directors, after consultation with outside counsel,
         determines in good faith that the failure to take such action would be
         inconsistent with its fiduciary duties under applicable law, (iv) prior
         to providing any confidential information or data to any Person in
         connection with a Vivendi Acquisition Proposal by


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<PAGE>   66
         any such Person, its Board of Directors receives from such Person an
         executed confidentiality agreement having provisions that are customary
         in such agreements, as advised by counsel, provided that if such
         confidentiality agreement contains provisions that are less restrictive
         than the comparable provisions, or omits restrictive provisions,
         contained in the Confidentiality Agreement, then the Confidentiality
         Agreement will be deemed to be amended to contain only such less
         restrictive provisions or to omit such restrictive provisions, as the
         case may be, and (v) prior to providing any information or data to any
         Person or entering into discussions or negotiations with any Person,
         Vivendi notifies Seagram promptly of such inquiries, proposals or
         offers received by, any such information requested from, or any such
         discussions or negotiations sought to be initiated or continued with,
         any of its representatives indicating, in connection with such notice,
         the name of such Person and the material terms and conditions of such
         inquiries, proposals or offers, and thereafter keeps Seagram informed
         with respect to the status of such inquiries, proposals or offers
         (including any change to the material terms thereof).

                  Notwithstanding anything to the contrary herein, upon taking
any of the actions permitted by clause (B) of Section 4.6(2), Vivendi may, to
the extent permitted by applicable Law, convene and hold the Vivendi Meeting as
soon as possible and earlier than any then scheduled date. Vivendi shall, and
shall cause the officers, directors, representatives and agents of Vivendi and
its subsidiaries to, cease immediately all current discussions and negotiations
as of the date of this Agreement regarding any proposal that constitutes, or
could reasonably likely constitute, a Vivendi Acquisition Proposal, and shall
promptly request the return or destruction of all confidential information
provided in connection therewith.

(3)      Vivendi shall use its reasonable best efforts to ensure that its
         officers, directors and key employees and its subsidiaries and their
         officers, directors and key employees and any financial advisors or
         other advisors or representatives retained by it or its subsidiaries
         are aware of the provisions of this Section 4.6.

(4)      Nothing contained in this Section 4.6 shall limit in any way the
         obligations of Vivendi to convene and hold the Vivendi Meeting in
         accordance with Section 2.2 of this Agreement. Nothing in this Section
         4.6 shall permit Vivendi to terminate this Agreement (except as
         specifically provided in Article 6 hereof). Vivendi shall not submit to
         the vote of its shareholders any Vivendi Acquisition Proposal other
         than the transactions contemplated by this Agreement.

SECTION 4.7       COVENANTS REGARDING NON-SOLICITATION OF CANAL.

(1)      Canal shall not, directly or indirectly, through any officer or
         director of Canal or any of its subsidiaries, and shall use its
         reasonable best efforts to cause its and its subsidiaries' employees,
         agents and representatives (including any investment banker, lawyer or
         accountant) not to, (i) solicit, initiate, knowingly encourage or
         otherwise facilitate

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         (including by way of furnishing information) the initiation of any
         inquiries or proposals regarding any Canal Acquisition Proposal or (ii)
         participate in any discussions or negotiations regarding, or provide
         any confidential information with respect to, any Canal Acquisition
         Proposal. None of Canal or the Board of Directors of Canal shall (i)
         withdraw or modify, or propose publicly to withdraw or modify, in a
         manner adverse to Seagram the approval or recommendation of the Board
         of Directors of Canal or any committee thereof of the transactions
         contemplated by this Agreement, (ii) approve or recommend, or propose
         publicly to approve or recommend, any Canal Acquisition Proposal or
         (iii) accept or enter into, or propose publicly to accept or enter
         into, any letter of intent, agreement in principle, merger agreement,
         acquisition agreement, option agreement or voting agreement related to
         any Canal Acquisition Proposal.

(2)      Notwithstanding Section 4.7(2) and any other provision of this
         Agreement, the Board of Directors of Canal shall be permitted to (A) to
         the extent applicable, comply with Rule 14a-9, Rule 14d-9 and Rule
         14e-2 promulgated under the Exchange Act or applicable French Law to
         the extent similar to such U.S. regulations with regard to any Canal
         Acquisition Proposal, or make any other disclosure required by
         applicable Law so long as any such disclosure rejects any Canal
         Acquisition Proposal and reaffirms its recommendation of the
         transactions contemplated by this Agreement, or take any other action
         to the extent ordered or otherwise mandated by any court of competent
         jurisdiction, (B) withdraw, modify or qualify (or propose to withdraw,
         modify or qualify) in any manner adverse to Seagram, the approval or
         recommendation of the transactions contemplated by this Agreement, or
         (C) engage in any discussions or negotiations with, or provide any
         information to, any Person in response to a Canal Acquisition Proposal
         by any such Person, if and only to the extent that, in any such case
         referred to in clause (B) or (C), (i) the Canal Meeting shall not have
         occurred, (ii) (x) in the case of clause (B) above, it has received an
         unsolicited written Canal Acquisition Proposal and its Board of
         Directors concludes in good faith that such Canal Acquisition Proposal
         constitutes a Canal Superior Proposal and (y) in the case of clause (C)
         above, its Board of Directors concludes in good faith that there is a
         reasonable likelihood that its Board of Directors, after taking the
         steps described in clause (C) above, would determine that such Canal
         Acquisition Proposal could reasonably constitute a Canal Superior
         Proposal, (iii) in the case of clause (B) or (C) above, its Board of
         Directors, after consultation with outside counsel, determines in good
         faith that the failure to take such action would be inconsistent with
         its fiduciary duties under applicable law, (iv) prior to providing any
         confidential information or data to any Person in connection with a
         Canal Acquisition Proposal by any such Person, its Board of Directors
         receives from such Person an executed confidentiality agreement having
         provisions that are customary in such agreements, as advised by
         counsel, provided that if such confidentiality agreement contains
         provisions that are less restrictive than the comparable provisions, or
         omits restrictive provisions, contained in the Confidentiality
         Agreement, then the Confidentiality Agreement will be deemed to be
         amended to contain only such less restrictive provisions or to omit
         such restrictive


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<PAGE>   68
         provisions, as the case may be, and (v) prior to providing any
         information or data to any Person or entering into discussions or
         negotiations with any Person, Canal notifies Seagram promptly of such
         inquiries, proposals or offers received by, any such information
         requested from, or any such discussions or negotiations sought to be
         initiated or continued with, any of its representatives indicating, in
         connection with such notice, the name of such Person and the material
         terms and conditions of such inquiries, proposals or offers, and
         thereafter keeps Seagram informed with respect to the status of such
         inquiries, proposals or offers (including any change to the material
         terms thereof).

                  Notwithstanding anything to the contrary herein, upon taking
any of the actions permitted by clause (B) of Section 4.7(2), Canal may, to the
extent permitted by applicable Law, convene and hold the Canal Meeting as soon
as possible and earlier than any then scheduled date. Canal shall, and shall
cause the officers, directors, representatives and agents of Canal and its
subsidiaries to, cease immediately all current discussions and negotiations as
of the date of this Agreement regarding any proposal that constitutes, or could
reasonably likely constitute, a Canal Acquisition Proposal, and shall promptly
request the return or destruction of all confidential information provided in
connection therewith.

(3)      Canal shall use its reasonable best efforts to ensure that its
         officers, directors and key employees and its subsidiaries and their
         officers, directors and key employees and any financial advisors or
         other advisors or representatives retained by it or its subsidiaries
         are aware of the provisions of this Section 4.7.

(4)      Nothing contained in this Section 4.7 shall limit in any way the
         obligations of Canal to convene and hold the Canal Meeting in
         accordance with Section 2.2 of this Agreement. Nothing in this Section
         4.7 shall permit Canal to terminate this Agreement (except as
         specifically provided in Article 6 hereof). Canal shall not submit to
         the vote of its shareholders any Canal Acquisition Proposal other than
         the transactions contemplated by this Agreement.

SECTION 4.8       ACCESS TO INFORMATION.

(1)      Subject to Section 4.8(2) and applicable Laws, upon reasonable notice,
         Seagram, on the one hand, and Vivendi and Canal, on the other hand,
         shall (and shall cause each of its subsidiaries to) afford the other
         party's officers, employees, counsel, accountants and other authorized
         representatives and advisors ("REPRESENTATIVES") access, during normal
         business hours from the date hereof and until the earlier of the
         Effective Date or the termination of this Agreement, to its and its
         subsidiaries' properties, books, contracts and records as well as to
         its management personnel, and, during such period, Seagram, on the one
         hand, and Vivendi and Canal, on the other hand, shall (and shall cause
         each of its subsidiaries to) furnish promptly to the other party all
         information concerning its and its subsidiaries' businesses, properties
         and personnel as such other party may reasonably

                                      A-65
<PAGE>   69
         request, in each case subject to confidentiality obligations and other
         protection of proprietary information. Subject to Section 4.8(2) and
         applicable Laws, upon reasonable notice, Seagram, on the one hand, and
         Vivendi and Canal, on the other hand, shall afford the other party's
         Representatives the opportunity, upon reasonable notice and during
         normal business hours from the date hereof and until the earlier of the
         Effective Date or termination of this Agreement, to speak to
         appropriate management personnel as such other party may reasonably
         request, without materially interfering with their other
         responsibilities. In addition, subject to applicable Law, during the
         Pre-Effective Date Period, the Chief Executive Officer of Seagram will
         be provided with reasonable notice of meetings of Vivendi's and Canal's
         Board of Directors and may attend any such meetings.

(2)      Each of Vivendi, Canal and Seagram acknowledges that certain
         information provided to it under Section 4.8(1) above will be
         non-public and/or proprietary in nature (the "INFORMATION") and will be
         subject to the terms of the Confidentiality Agreement and Section
         4.8(1). For greater certainty, the provisions of the Confidentiality
         Agreement shall survive the termination of this Agreement, provided
         that the Confidentiality Agreement, shall apply to each of the parties
         hereto and Section 4.8(1) shall terminate at the Effective Time
         notwithstanding anything to the contrary contained therein.

SECTION 4.9       INDEMNIFICATION.

         From and after the Effective Time, Vivendi and Seagram jointly and
severally shall (i) indemnify and hold harmless, and provide advancement of
expenses to, all past and present directors, officers and employees of Seagram
and its subsidiaries (in all of their capacities) (a) to the same extent such
persons are indemnified or have the right to advancement of expenses as of the
date of this Agreement by Seagram pursuant to Seagram's articles of
incorporation, bylaws and indemnification agreements, if any, in existence on
the date hereof with any directors, officers and employees of Seagram and its
subsidiaries and (b) without limitation to clause (a), to the fullest extent
permitted by Law, in each case for acts or omissions occurring at or prior to
the Effective Time (including for acts or omissions occurring in connection with
the approval of this Agreement and the consummation of the transactions
contemplated by this Agreement) and (ii) include and cause to be maintained in
effect in Seagram's (or any successor's) articles of incorporation and bylaws
after the Effective Time, provisions regarding elimination of liability of
directors, indemnification of officers, directors and employees and advancement
of expenses which are, in the aggregate, no less advantageous to the intended
beneficiaries than the corresponding provisions contained in the current
articles of incorporation and bylaws of Seagram as of the date of this Agreement
and (iii) cause to be maintained for a period of six years after the Effective
Time the current policies of directors' and officers' liability insurance and
fiduciary liability insurance maintained by Seagram (provided that Vivendi and
Seagram (or any successor) may substitute therefor one or more policies of at
least the same coverage and amounts containing terms and conditions which are,
in the aggregate, no less advantageous to the insured) with respect to claims
arising from facts or events that occurred on or before the Effective Time;


                                      A-66
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provided, however, that in no event shall Vivendi be required to expend in any
one year an amount in excess of 200% of the annual premiums currently paid by
Seagram for such insurance; and provided further that if the annual premiums of
such insurance coverage exceed such amount, Vivendi shall be obligated to obtain
a policy with the greatest coverage available for a cost not exceeding such
amount. The obligations of Vivendi and Seagram under this Section 4.9 shall not
be terminated or modified in such a manner as to adversely affect any indemnitee
to whom this Section 4.9 applies without the consent of such affected indemnitee
(it being expressly agreed that the indemnitees to whom this Section 4.9 applies
shall be third party beneficiaries of this Section 4.9).

SECTION 4.10      SAFE INCOME.

         Seagram shall arrange for a "safe income tuck-in" transaction (the
         "TUCK-IN") or another form of safe income access transaction, to be
         offered to any Shareholder with respect to its shares of Seagram
         provided that:

         (a)      only two forms of transaction will be permitted;

         (b)      such transaction is to be completed in accordance with
                  applicable Laws prior to the Effective Date, or on the
                  Effective Date but prior to the Effective Time so long as
                  Vivendi, acting reasonably, agrees to such timing;

         (c)      such transaction must be accomplished in a manner that

                  (i)      provides for (A) the payment by each applicable
                           Shareholder of any material (or, if required by any
                           regulatory authority, all) costs and expenses
                           incurred in connection with such transaction by
                           Seagram and Vivendi, Vivendi Holdings and Vivendi
                           Exchangeco and any corporation acquired by any of
                           them, and (B) an indemnity in favor of Seagram and
                           Vivendi, Vivendi Holdings and Vivendi Exchangeco and
                           any corporation acquired by any of them by the
                           Shareholder and any vendor (each, a "VENDOR") of
                           Shares beneficially owned by such Shareholder from
                           all claims, demands, proceedings, losses, damages,
                           liabilities, deficiencies, taxes (including, without
                           limitation, federal or provincial taxes on income,
                           property, capital, sales, goods and services, and
                           excise duties, and any interest and penalties with
                           respect thereto, whether or not such taxes have been
                           assessed or reassessed as at the date of such
                           transaction), costs and expenses (including, without
                           limitation, all legal and other professional fees and
                           disbursements, interest, penalties and amounts paid
                           in settlement) (collectively, "LIABILITIES") suffered
                           or incurred by Seagram, Vivendi, Vivendi Holdings and
                           Vivendi Exchangeco or any corporation acquired by any
                           of them in such transaction (each, a "SUBCO") (and
                           their directors,

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<PAGE>   71
                           officers, employees and agents), the whole to be
                           computed on an after-tax basis, as a result of or
                           arising directly or indirectly out of or in respect
                           of or in connection with: (A) any breach by each such
                           Shareholder or Vendor of any representation,
                           warranty, obligation or covenant of the Shareholder
                           or Vendor to Seagram; (B) any Liability sustained,
                           incurred, assumed or acquired by any Subco on or
                           before, or related to any matter occurring on or
                           before, the completion of such transaction; and (C)
                           any Liability which would not have been sustained,
                           suffered or incurred by (or which would not have been
                           asserted, threatened, or be pending against) Seagram,
                           Vivendi, Vivendi Exchangeco and Vivendi Holdings but
                           for the transaction including, without limitation,
                           all Liabilities which are assumed or incurred by any
                           of Subco or Seagram, Vivendi, Vivendi Exchangeco and
                           Vivendi Holdings directly or indirectly in respect of
                           such transactions; and

                  (ii)     does not entail any delay in completing the
                           Arrangement, to Seagram, Vivendi or their respective
                           subsidiaries or shareholders; and

         (d)      the terms and conditions of such transaction must be
                  satisfactory to Vivendi and Seagram, acting reasonably, and
                  must include representations and warranties which are
                  satisfactory to Vivendi, acting reasonably, and an indemnity
                  from each applicable Shareholder and any Vendor which is in
                  form and substance satisfactory to Vivendi, acting reasonably.

         In the event that the terms and conditions of such transaction are not
         satisfactory to Vivendi, acting reasonably, or the Quebec Securities
         Commission or any other securities regulatory authority in Canada or a
         court pursuant to section 204 of the Canada Business Corporations Act
         refuses to grant any relief required in connection with any such
         transaction, Vivendi will use its reasonable best efforts, for a period
         not to exceed 15 Business Days, to assist Seagram in structuring such a
         transaction in a manner satisfactory to Vivendi, acting reasonably.

         In the event that the terms and conditions of such transaction are not
         satisfactory to Vivendi, acting reasonably, and no alternative
         transaction can be agreed upon as aforesaid where Vivendi has used its
         reasonable best efforts as aforesaid, this shall not affect the
         completion of the Arrangement or the other transactions contemplated by
         this Agreement.


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                                    ARTICLE 5
                                   CONDITIONS

SECTION 5.1       MUTUAL CONDITIONS PRECEDENT.

         The respective obligations of the parties hereto to complete the
         Arrangement shall be subject to the satisfaction, on or before the
         Effective Date, of the following conditions precedent, each of which
         may only be waived by the mutual consent of Vivendi on behalf of the
         Vivendi Parties and Sofiee, Canal and Seagram:

         (a)      the Arrangement shall have been approved at the Seagram
                  Meeting by not less than two-thirds of the votes cast by the
                  Seagram Shareholders who are represented at the Seagram
                  Meeting;

         (b)      the Arrangement shall have been approved at the Seagram
                  Meeting in accordance with any conditions in addition to those
                  set out in Section 5.1(a) which may be imposed by the Interim
                  Order;

         (c)      the Interim Order and the Final Order shall each have been
                  obtained in form and on terms satisfactory to each of Seagram,
                  Vivendi and Canal, acting reasonably, and shall not have been
                  set aside or modified in a manner unacceptable to such
                  parties, acting reasonably, on appeal or otherwise;

         (d)      the Vivendi Resolution shall have been approved at the Vivendi
                  Meeting by not less than two-thirds of the votes cast by the
                  Vivendi Shareholders who are represented at the Vivendi
                  Meeting, and the Canal Resolution shall have been approved at
                  the Canal Meeting by not less than two-thirds of the votes
                  cast by the Canal Shareholders who are represented at the
                  Canal Meeting;

         (e)      the Sofiee Merger and the other Vivendi/Canal Transactions
                  shall have been completed in accordance with the Vivendi/Canal
                  Agreements, in each case immediately prior to the closing of
                  the Plan of Arrangement;

         (f)      there shall not be in force any final and non-appealable
                  injunction, order or decree issued by a court or other
                  Governmental Entity of competent jurisdiction restraining or
                  enjoining the consummation of the transactions contemplated by
                  this Agreement;

         (g)      the Vivendi Shares to be issued in connection with the
                  Arrangement and such other Vivendi Shares to be reserved for
                  issuance in connection with the Arrangement (including those
                  underlying the Vivendi ADSs to be issued from time to time
                  upon the exchange of Exchangeable Shares) shall have been
                  approved for


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                  listing on the PSE such listing to be effective as of the
                  Effective Time, subject to the filing of required
                  documentation, notice of issuance and/or other usual
                  requirements, and the Vivendi ADRs and the Vivendi ADSs to be
                  issued under the Arrangement or to be issued from time to time
                  upon the exchange of Exchangeable Shares shall have been
                  approved for listing on the NYSE or NASDAQ, as applicable
                  (subject only to notification of issuance);

         (h)      the Vivendi ADRs and Vivendi ADSs shall have been registered
                  under the Exchange Act and approved for listing by the NYSE or
                  NASDAQ, such listing to be effective as of the Effective Time;

         (i)      the Exchangeable Shares shall have been conditionally approved
                  for listing on the TSE (subject only to the filing of required
                  documentation), such listing to be effective as of the
                  Effective Time; and

         (j)      the Regulatory Approvals shall have been obtained or satisfied
                  or, if applicable, the related waiting period shall have
                  expired; provided, however, that a party shall not be entitled
                  to rely on this closing condition where the failure of such
                  party or any of its affiliates to fulfill its obligations
                  pursuant to this Agreement has been the cause of or shall have
                  resulted in, the failure to obtain the foregoing.

SECTION 5.2    ADDITIONAL CONDITIONS PRECEDENT TO THE OBLIGATIONS OF THE VIVENDI
               PARTIES, SOFIEE AND CANAL.

(1)      The obligations of the Vivendi Parties, Sofiee and Canal to complete
         the Arrangement shall also be subject to the satisfaction of each of
         the following conditions precedent (each of which is for the Vivendi
         Parties', Sofiee's and Canal's exclusive benefit and may be waived by
         Vivendi, on behalf of the Vivendi Parties, Sofiee or Canal, as the case
         may be):

         (a)      Seagram shall have performed or complied in all material
                  respects with all agreements and covenants required to be
                  performed by it under this Agreement at or prior to the
                  Effective Date, and Vivendi and Canal shall have received a
                  certificate of a senior executive officer and a senior
                  financial officer of Seagram to such effect;

         (b)      (i) the representations and warranties of Seagram set forth in
                  this Agreement that are qualified by Material Adverse Effect
                  shall be true and correct, (ii) the representations and
                  warranties of Seagram not so qualified (other than those
                  contained in Section 3.1(b)) shall be true and correct (except
                  where the failure of any such representation and warranty
                  referred to in this clause (ii) to be true and correct,
                  individually or in the aggregate, has not had a Material
                  Adverse Effect on Seagram), and (iii) the representations and
                  warranties of Seagram contained in

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                  Section 3.1(b) shall be true and correct in all material
                  respects, in each case as of the date of this Agreement and as
                  of the Effective Date as though made on and as of the
                  Effective Date (except in the case of representations and
                  warranties that speak as of another date, in which case only
                  with reference to such other date), and the Vivendi Parties,
                  Sofiee and Canal shall have received a certificate of a senior
                  executive officer and a senior financial officer of Seagram to
                  such effect;

         (c)      between the date hereof and the Effective Date, there shall
                  not have occurred a Material Adverse Change to Seagram which
                  has not been cured; and

         (d)      the holders of Seagram Common Shares representing in excess of
                  9.9% of the outstanding Seagram Common Shares shall not have
                  exercised dissent or similar rights in connection with the
                  Arrangement.

(2)      None of the Vivendi Parties, Sofiee and Canal may rely on the failure
         to satisfy any of the above conditions precedent if the condition
         precedent would have been satisfied but for a material default by any
         Vivendi Party, Sofiee or Canal in complying with its obligations
         hereunder.

SECTION 5.3    ADDITIONAL CONDITIONS PRECEDENT TO THE OBLIGATIONS OF SEAGRAM.

(1)      The obligations of Seagram to complete the Arrangement shall also be
         subject to the satisfaction of each of the following conditions
         precedent (each of which is for the exclusive benefit of Seagram and
         may only be waived by Seagram):

         (a)      each of the Vivendi Parties, Sofiee and Canal shall have
                  performed or complied in all material respects with all
                  agreements and covenants required to be performed by it under
                  this Agreement at or prior to the Effective Date, and Seagram
                  shall have received a certificate of a senior executive
                  officer and a senior financial officer of each of Vivendi, in
                  respect of the Vivendi Parties, Sofiee and Canal to such
                  effect;

         (b)      (i) the representations and warranties of the Vivendi Parties,
                  Sofiee and Canal set forth in this Agreement that are
                  qualified by Material Adverse Effect shall be true and
                  correct, (ii) the representations and warranties of the
                  Vivendi Parties, Sofiee and Canal not so qualified (other than
                  those contained in Section 3.2(1)(a)(ii), 3.2(1)(b) and
                  3.2(2)(b)) shall be true and correct (except where the failure
                  of any such representation and warranty referred to in this
                  clause (ii) to be true and correct, individually or in the
                  aggregate, has not had a Material Adverse Effect on Vivendi or
                  Canal), and (iii) the representations and warranties of the
                  Vivendi Parties, Sofiee and Canal contained in Section
                  3.2(1)(a)(ii), 3.2(1)(b) and 3.2(2)(b) shall be true and
                  correct in all material respects, in each case as of the


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                  date of this Agreement and as of the Effective Date as though
                  made on and as of the Effective Date (except in the case of
                  representations and warranties that speak as of another date,
                  in which case only with reference to such other date), and
                  Seagram shall have received a certificate of a senior
                  executive officer and a senior financial officer of each of
                  Vivendi in respect of the Vivendi Parties, Sofiee and Canal to
                  such effect;

         (c)      the Vivendi Voting Rights relating to the Exchangeable Shares
                  shall entitle the beneficiaries thereof to have one vote per
                  such Vivendi Voting Right on the same basis and in the same
                  circumstances as one Vivendi Share;

         (d)      the Board of Directors of each Vivendi Party, Sofiee and Canal
                  shall have adopted all necessary resolutions, and all other
                  necessary corporate action shall have been taken by the
                  Vivendi Parties, Sofiee and Canal to permit the consummation
                  of the transactions contemplated by this Agreement;

         (e)      between the date hereof and the Effective Date, there shall
                  not have occurred a Material Adverse Change to Vivendi or
                  Canal which has not been cured;

         (f)      the orders referred to in Section 2.8(1) shall have been
                  obtained and the Exchangeable Shares shall have been
                  conditionally approved for listing as of the Effective Time on
                  the TSE;

         (g)      Seagram shall have received a written opinion, dated as of the
                  Effective Date, from (i) Simpson Thacher & Bartlett, counsel
                  to Seagram, to the effect that the transactions contemplated
                  by this Agreement will be treated for U.S. income tax purposes
                  as constituting a transaction described in Section 351 of the
                  Code and that no gain or loss will be recognized by U.S.
                  shareholders of Seagram who exchange their shares of Seagram
                  for Vivendi ADSs (it being understood that the Vivendi
                  Parties, Sofiee, Canal and Seagram shall provide customary
                  representations upon which such tax counsel shall be entitled
                  to rely in rendering such opinion) and (ii) Osler, Hoskin &
                  Harcourt LLP, counsel to Seagram, to the effect that (A)
                  Canadian resident holders of Seagram Common Shares who elect
                  to receive Exchangeable Shares pursuant to the Plan of
                  Arrangement and who make a valid election under subsection
                  85(1) or 85(2) of the Canadian Tax Act will not generally
                  recognize gain or loss for purposes of the Canadian Tax Act
                  and (B) the Exchangeable Shares will not, at the date of
                  issue, be "foreign property" for purposes of the Canadian Tax
                  Act; and

         (h)      the Sofiee Resolution, including the election of the Seagram
                  Designees to the Board of Directors of the surviving entity of
                  the Sofiee Merger and the adoption of the Vivendi By-Laws,
                  shall have been approved.


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(2)      Seagram may not rely on the failure to satisfy any of the above
         conditions precedent if the condition precedent would have been
         satisfied but for a material default by Seagram in complying with its
         obligations hereunder.

SECTION 5.4       NOTICE AND CURE PROVISIONS.

(1)      The Vivendi Parties, Sofiee and Canal, on the one hand, and Seagram, on
         the other hand, will give prompt notice to the other of the occurrence,
         or failure to occur, at any time from the date hereof until the
         Effective Date, of any event or state of facts which occurrence or
         failure would, or would be likely to:

         (a)      cause any of the representations or warranties of the other
                  party contained herein to be untrue or inaccurate such that
                  the conditions set forth in Section 5.2(b) or 5.3(b), as
                  applicable, would not be satisfied as of the Effective Date;
                  or

         (b)      result in the failure to comply with or satisfy any covenant
                  or agreement to be complied with such that the conditions set
                  forth in Section 5.2(a) or 5.3(a), as applicable, would not be
                  satisfied as of the Effective Date.

(2)      None of the Vivendi Parties, Sofiee, Canal or Seagram may rely upon any
         conditions precedent contained in Sections 5.1, 5.2 or 5.3, or exercise
         any termination right arising therefrom (except by the Vivendi Parties
         or Canal in respect of a breach of Sections 4.5 or by Seagram in
         respect of a breach of Section 4.6 or 4.7) unless forthwith and in any
         event prior to the filing of the Articles of Arrangement for acceptance
         by the Director, the Vivendi Parties, Sofiee and Canal, on the one
         hand, or Seagram, on the other hand, as the case may be, has delivered
         a written notice to the other specifying in reasonable detail all
         breaches of covenants, representations and warranties or other matters
         which the Vivendi Parties, Sofiee and Canal, on the one hand, and
         Seagram, on the other hand, as the case may be, are asserting as the
         basis for the non-fulfilment of the applicable condition precedent or
         the exercise of the termination right, as the case may be. If any such
         notice is delivered, provided that Seagram, on the one hand, or the
         Vivendi Parties, Sofiee and Canal, on the other hand, as the case may
         be, are proceeding diligently to cure such matter, if such matter is
         susceptible to being cured (for greater certainty, except by way of
         disclosure in the case of representations and warranties), the other
         may not terminate this Agreement as a result thereof until the earlier
         of the Outside Date and the expiration of a period of 60 days from such
         notice. If such notice has been delivered prior to the making of the
         application for the Final Order or the filing of the Articles of
         Arrangement with the Director, such application and such filing shall
         be postponed until the expiry of such period. For greater certainty, in
         the event that such matter is cured within the time period referred to
         herein without a Material Adverse Effect on the curing party, this
         Agreement may not be terminated as a result of the cured breach.


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SECTION 5.5       SATISFACTION OF CONDITIONS.

         The conditions precedent set out in Sections 5.1, 5.2 and 5.3 shall be
         conclusively deemed to have been satisfied, waived or released when,
         with the agreement of Vivendi, Canal and Seagram, a certificate of
         arrangement in respect of the Arrangement is issued by the Director.


                                    ARTICLE 6
                            AMENDMENT AND TERMINATION

SECTION 6.1       AMENDMENT.

         This Agreement and the Plan of Arrangement may, at any time and from
time to time before or after the holding of the Seagram Meeting, the Vivendi
Meeting or the Canal Meeting but not later than the Effective Date, be amended
by mutual written agreement of Vivendi (on behalf of the Vivendi Parties and
Sofiee), Canal and Seagram, and any such amendment may, subject to applicable
Laws and the Interim Order, without limitation:

         (a)      change the time for performance of any of the obligations or
                  acts of the parties;

         (b)      waive any inaccuracies or modify any representation or
                  warranty contained herein or in any document delivered
                  pursuant hereto;

         (c)      waive compliance with or modify any of the covenants herein
                  contained and waive or modify performance of any of the
                  obligations of the parties; and/or

         (d)      waive compliance with or modify any conditions precedent
                  herein contained;

provided, however, any such change, waiver or modification does not invalidate
any required security holder approval of the Arrangement.

SECTION 6.2       TERMINATION.

(1)      This Agreement may be terminated by Vivendi or Canal if Seagram shall
         be in material breach of any of its covenants or other agreements
         contained in this Agreement, which breach (A) would give rise to the
         failure of a condition set forth in Section 5.2(1)(a) and (B) has not
         been cured in accordance with Section 5.4.

(2)      This Agreement may be terminated by Seagram if the Vivendi Parties,
         Sofiee or Canal shall be in material breach any of its covenants or
         other agreements contained in this


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<PAGE>   78
         Agreement, which breach (A) would give rise to the failure of a
         condition set forth in Section 5.3(1)(a) and (B) has not been cured in
         accordance with Section 5.4.

(3)      This Agreement may be terminated at any time prior to the Effective
         Date, by action taken or authorized by the Board of Directors of the
         terminating party or parties, and except as provided below, whether
         before or after approval of the matters presented at the Vivendi
         Meeting, the Canal Meeting or the Seagram Meeting:

         (a)      by the mutual agreement of Seagram and Vivendi (for greater
                  certainty, without further action on the part of the Seagram
                  Shareholders, Canal Shareholders or the Vivendi Shareholders
                  if terminated after the holding of the Seagram Meeting, Canal
                  Meeting or the Vivendi Meeting, as applicable);

         (b)      by either Seagram, Canal or Vivendi if any Governmental Entity
                  shall have passed any Law that makes consummation of the
                  transactions contemplated by this Agreement illegal or
                  otherwise prohibited or if any injunction, order or decree
                  enjoining any Vivendi Party, Sofiee, Canal or Seagram from
                  consummating the transactions contemplated by this Agreement
                  is entered by a court of competent jurisdiction and such
                  injunction, order or decree shall become final and
                  non-appealable, provided that the right to terminate this
                  Agreement pursuant to this Section 6.2(3)(b) shall not be
                  available to the party seeking to terminate if any action of
                  such party or its affiliates or the failure of such party or
                  its affiliates to perform any of its obligations under this
                  Agreement required to be performed at or prior to the
                  Effective Time shall have resulted in such impediment to the
                  Closing having been imposed or having failed to be lifted;

         (c)      by Vivendi if (A) the Board of Directors of Seagram shall have
                  failed to recommend or shall have withdrawn, modified or
                  changed in a manner adverse to the Vivendi Parties or Canal
                  its approval or recommendation of this Agreement or the
                  transactions contemplated by this Agreement (it being
                  understood and agreed that a communication by the Board of
                  Directors of Seagram to the Seagram Shareholders pursuant to
                  Rule 14d-9(f)(3) of the Exchange Act, or any similar type of
                  communication to the Seagram Shareholders in connection with
                  the making or amendment of a tender offer or exchange offer,
                  shall not be deemed to constitute a withdrawal, modification
                  or change of its recommendation of this Agreement or the
                  transactions contemplated by this Agreement) or (B) the Board
                  of Directors of Seagram shall have approved or recommended any
                  Seagram Acquisition Proposal;

         (d)      by Seagram if (A) the Board of Directors of Vivendi or Canal
                  shall have failed to recommend or shall have withdrawn,
                  modified or changed in a manner adverse to Seagram its
                  approval or recommendation of this Agreement or the
                  transactions


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<PAGE>   79
                  contemplated by this Agreement or (B) the Board of Directors
                  of Vivendi or Canal shall have approved or recommended any
                  Vivendi Acquisition Proposal or any Canal Acquisition
                  Proposal, as the case may be;

         (e)      by Seagram or Vivendi if the Seagram Shareholder approval
                  shall not have been obtained by reason of the failure to
                  obtain the vote required by the Interim Order at the Seagram
                  Meeting or any adjournment thereof at which the vote was
                  taken;

         (f)      by Vivendi, Canal or Seagram if the Vivendi Resolution shall
                  not have been obtained by reason of the failure to obtain the
                  required vote at the Vivendi Meeting or any adjournment
                  thereof at which the vote was taken or if the Canal Resolution
                  shall not have been obtained by reason of the failure to
                  obtain the required vote at the Canal Meeting or any
                  adjournment thereof at which the vote was taken;

         (g)      by Seagram if the Vivendi/Canal Agreements are terminated; or

         (h)      by Seagram if a Vivendi Acquisition Proposal is consummated or
                  a Canal Acquisition Proposal is consummated in each case,
                  prior to the Effective Date.

(4)      If the Effective Date does not occur on or prior to the Outside Date,
         then, unless otherwise agreed in writing by the parties, either
         Vivendi, Canal or Seagram may terminate this Agreement, provided that
         in the event that the conditions set forth in Section 5.1(j) above
         shall not have been satisfied by that date, either Vivendi, Canal or
         Seagram may unilaterally extend the Outside Date until June 19, 2001
         upon written notice to the other by March 12, 2001, in which case the
         Outside Date shall be deemed for all purposes to be June 19, 2001,
         provided that the right to terminate this Agreement pursuant to this
         Section 6.2(4) shall not be available to the party seeking to terminate
         if any action of such party or its affiliates or the failure of such
         party or its affiliates to perform any of its obligations under this
         Agreement required to be performed at or prior to the Effective Time
         shall have resulted in the conditions contained in Sections 5.1 and
         Section 5.2 or 5.3 (as applicable) not having been satisfied prior to
         the Outside Date.

(5)      If this Agreement is terminated in accordance with the foregoing
         provisions of this Section 6.2, no party shall have any further
         liability hereunder except as provided in Section 6.3 and as otherwise
         contemplated hereby, and provided that neither the termination of this
         Agreement nor anything contained in this Section 6.2(5) shall relieve
         any party from any liability for any willful and material breach by it
         of this Agreement.


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SECTION 6.3       TERMINATION AND OTHER FEES.

(1)      If:

         (a)      Vivendi shall terminate this Agreement pursuant to Section
                  6.2(3)(c) or pursuant to Section 6.2(1) as a result of a
                  breach by Seagram of Section 4.5; or

         (b)      either Seagram or Vivendi shall terminate this Agreement
                  pursuant to Section 6.2(3)(e) and (x) a Seagram Acquisition
                  Proposal shall have been publicly announced or otherwise
                  communicated to the senior management, Board of Directors or
                  shareholders of Seagram after the date of this Agreement and
                  prior to the Seagram Meeting and (y) Seagram enters into a
                  definitive agreement with respect to a Seagram Acquisition
                  Proposal, or a Seagram Acquisition Proposal is otherwise
                  consummated (for purposes of this Section 6.3(1)(b)(y), the
                  term "Seagram Acquisition Proposal" shall have the meaning
                  assigned to such term in Section 1.1, except that references
                  to "20%" therein shall be deemed to be references to "40%"),
                  after the date hereof and prior to the expiration of 12 months
                  following termination of this Agreement;

         then in any such case Seagram shall pay to Vivendi $800 million (the
         "SEAGRAM FEE") less any amount paid pursuant to Section 6.3(1)(c) below
         in immediately available funds to an account designated by Vivendi.
         Such payment shall be due (A) in the case of a termination specified in
         clause (a), within one Business Day after written notice of termination
         by Vivendi or (B) in the case of a termination specified in clause (b),
         on the date of execution of such agreement or, if earlier, consummation
         of such transaction. Seagram shall not be obligated to make more than
         one payment pursuant to the foregoing provisions of this Section
         6.3(1).

         (c)      either Seagram or Vivendi shall terminate this Agreement
                  pursuant to Section 6.2(3)(e) and Seagram is not obligated to
                  pay the Seagram Fee at the time of termination, Seagram shall
                  reimburse Vivendi for all of its out-of-pocket documented
                  expenses (including without limitation all fees and expenses
                  of counsel, accountants, investment bankers, experts and
                  consultants to a party hereto and its affiliates) incurred by
                  a party or on its behalf in connection with or related to the
                  authorization, preparation, negotiation, execution and
                  performance of this Agreement and the transactions
                  contemplated hereby, including without limitation the
                  preparation, printing, filing and mailing of its Circular and
                  the solicitation of its shareholder approval and all other
                  matters related to the transactions contemplated hereby
                  (collectively, "EXPENSES") in immediately available funds to
                  an account designated by Vivendi up to a maximum reimbursement
                  of $25 million. Such reimbursement shall be due within one
                  Business Day after this Agreement is terminated.


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<PAGE>   81
(2)      If:

         (a)      Seagram shall terminate this Agreement pursuant to Section
                  6.2(3)(d) or pursuant to Section 6.2(2) as a result of a
                  breach by Vivendi of Section 4.6 or a breach by Canal of
                  Section 4.7;

         (b)      either Seagram or Vivendi shall terminate this Agreement
                  pursuant to Section 6.2(3)(f) and (x) a Vivendi Acquisition
                  Proposal shall have been publicly announced or otherwise
                  communicated to the senior management, Board of Directors or
                  shareholders of Vivendi after the date of this Agreement and
                  prior to the Vivendi Meeting and (y) Vivendi enters into a
                  definitive agreement with respect to such Vivendi Acquisition
                  Proposal (or a Vivendi Acquisition Proposal with the Person or
                  an affiliate thereof making such Vivendi Acquisition Proposal
                  or any other Person who shall have made a Vivendi Acquisition
                  Proposal within 90 days of such Person's Vivendi Acquisition
                  Proposal (any such other Person, a "VIVENDI ALTERNATIVE
                  PERSON")) or such Vivendi Acquisition Proposal (or a Vivendi
                  Acquisition Proposal with the Person making such Vivendi
                  Acquisition Proposal or an affiliate thereof or with a Vivendi
                  Alternative Person or any affiliate thereof) is otherwise
                  consummated, after the date hereof and prior to the expiration
                  of 12 months following termination of this Agreement;

         (c)      either Seagram or Vivendi shall terminate this Agreement
                  pursuant to Section 6.2(3)(f) and (x) a Canal Acquisition
                  Proposal shall have been publicly announced or otherwise
                  communicated to the senior management, Board of Directors or
                  shareholders of Canal by any Person after the date of this
                  Agreement and prior to the Canal Meeting and (y) Canal enters
                  into a definitive agreement with respect to such Canal
                  Acquisition Proposal (or a Canal Acquisition Proposal with the
                  Person or an affiliate thereof making such Canal Acquisition
                  Proposal or any other Person who shall have made a Canal
                  Acquisition Proposal within 90 days of such Person's Canal
                  Acquisition Proposal (any such other Person, a "CANAL
                  ALTERNATIVE PERSON")) or such Canal Acquisition Proposal (or a
                  Canal Acquisition Proposal with the Person making such Canal
                  Acquisition Proposal or an affiliate thereof or with a Canal
                  Alternative Person or an affiliate thereof) is otherwise
                  consummated, after the date hereof and prior to the expiration
                  of 12 months following termination of this Agreement; or

         (d)      (i) Seagram shall terminate this Agreement pursuant to Section
                  6.2(2) as a result of a breach by a Vivendi Party, Sofiee or
                  Canal of Section 4.4(a)(ii) or (ix) or Section 4.4(c) or (ii)
                  Seagram, Vivendi or Canal shall terminate this Agreement
                  pursuant to Section 6.2(4) and, at the time of such
                  termination, the condition set forth in Section 5.1(h) or
                  Section 5.3(c) shall not have been satisfied or the Regulatory
                  Approvals listed in Part B of Schedule G shall not have been
                  obtained;


                                      A-78
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         then in the case of a termination specified in clauses (a), (b) or (c)
         Vivendi shall pay to Seagram $800 million (the "VIVENDI FEE") less any
         amount paid pursuant to Section 6.3(2)(e) below or in the case of a
         termination specified in clause (d) $50 million. Such payment shall be
         due (A) in the case of a termination specified in clause (a) or clause
         (d), within one Business Day after written notice of termination by
         Seagram or (B) in the case of a termination specified in clause (b) or
         clause (c), on the date of execution of such agreement or, if earlier,
         consummation of such transaction. Vivendi shall not be obligated to
         make more than one payment pursuant to the foregoing provisions of this
         Section 6.3(2).

         (e)      either Seagram, Vivendi or Canal shall terminate this
                  Agreement pursuant to Section 6.2(3)(f) and Vivendi is not
                  obligated to pay the Vivendi Fee at the time of termination,
                  Vivendi shall reimburse Seagram for all of its Expenses in
                  immediately available funds to an account designated by
                  Seagram up to a maximum reimbursement of $25 million. Such
                  reimbursement shall be due within one Business Day after this
                  Agreement is terminated.

SECTION 6.4       REMEDIES.

         The parties hereto acknowledge and agree that an award of money damages
         would be inadequate for any breach of this Agreement by any party or
         its representatives and any such breach would cause the non-breaching
         party irreparable harm. Accordingly, the parties hereto agree that, in
         the event of any breach or threatened breach of this Agreement by one
         of the parties, the non-breaching party will also be entitled, without
         the requirement of posting a bond or other security, to equitable
         relief, including injunctive relief and specific performance. Such
         remedies will not be the exclusive remedies for any breach of this
         Agreement but will be in addition to all other remedies available at
         law or equity to each of the parties (subject to Section 6.2(5) above).


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                                    ARTICLE 7
                                     GENERAL

SECTION 7.1       NOTICES.


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         All notices and other communications which may or are required to be
         given pursuant to any provision of this Agreement shall be given or
         made in writing and shall be deemed to be validly given and received
         (i) on the date of delivery, if delivered personally or (ii) upon
         confirmation of transmission by the sender's fax machine, if delivered
         by facsimile, in each case addressed to the particular party at:

         (a)      If to a Vivendi Party, at:

                           Vivendi S.A.
                           42, avenue de Friedland
                           75380 Paris Cedex 08
                           France
                           Attention:                Guillame Hannenzo
                           Telecopier No.:           33-1-71-71-14-14

                  with a copy to:

                           Cravath, Swaine & Moore
                           Worldwide Plaza
                           825 Eighth Avenue
                           New York, NY 10019-7475
                           Attention:                Faiza J. Saeed
                           Telecopier No.:           (212) 474-3700

                           Bredin Prat
                           130 rue du Faubourg Saint-Honore
                           75008 Paris
                           Attention:                Jean-Francois Prat
                           Telecopier No.:           31-1-42-89-10-73

                           Blake, Cassels & Graydon LLP
                           Box 25, Commerce Court West
                           199 Bay Street, 28th Floor
                           Toronto, Ontario, Canada
                           M5L 1A9
                           Attention:                Alan Bell
                           Telecopier No.:           (416) 863-2653


                                      A-81
<PAGE>   85
         (b)      If to Seagram at:

                           The Seagram Company Ltd.
                           c/o Joseph E. Seagram & Sons, Inc.
                           375 Park Avenue
                           New York, NY 10152
                           Attention:                Brian C. Mulligan
                           Telecopier No.:           (212) 572-8980

                  with a copy to:

                           Simpson Thacher & Bartlett
                           425 Lexington Avenue
                           New York, NY 10017-3954
                           Attention:                John G. Finley
                                                     Brian M. Stadler
                           Telecopier No.:           (212) 455-2502

                           Gide Loyrette Nouel
                           26, Cours Albert 1er
                           75008 Paris
                           France
                           Attention:                Youssef Djehane
                           Telecopier No.:           33-1-43-59-37-79

                           Osler Hoskin & Harcourt
                           1 First Canadian Place
                           P.O. Box 50
                           Toronto, Ontario, Canada
                           M5X 1B8
                           Attention:                Clay Horner
                           Telecopier No.:           (416) 862-6666

         (c)      If to Canal at:

                           Canal Plus S.A.
                           85/89 Quai Andre-Citroen
                           75711 Paris Cedex 15
                           France
                           Attention:                Pierre Lescure
                                                     Marc-Andre Feffer
                           Telecopier No.:           33-1-40-60-70-50


                                      A-82
<PAGE>   86
                  with a copy to:

                           Cleary, Gottlieb, Steen &  Hamilton
                           41, Avenue de Friedland
                           75008 Paris
                           France
                           Attention:                Laurent Cohen-Tanugi
                           Telecopier No.:           01-45-63-66-37

or at such other address of which any party may, from time to time, advise the
other parties by notice in writing given in accordance with the foregoing. The
date of receipt of any such notice shall be deemed to be the date of delivery or
telecopying thereof.

SECTION 7.2       ASSIGNMENT.

         No party hereto may assign its rights or obligations under this
         Agreement or the Arrangement.

SECTION 7.3       BINDING EFFECT.

         This Agreement and the Arrangement shall be binding upon and shall
         enure to the benefit of the parties hereto and their respective
         successors and permitted assigns and no third party shall have any
         rights hereunder.

SECTION 7.4       WAIVER AND MODIFICATION.

         Seagram, on the one hand, and Vivendi on its behalf and on behalf of
         the Vivendi Parties, Sofiee and Canal, on the other hand, may waive or
         consent to the modification of, in whole or in part, any inaccuracy of
         any representation or warranty made to them hereunder or in any
         document to be delivered pursuant hereto and may waive or consent to
         the modification of any of the covenants herein contained for their
         respective benefit or waive or consent to the modification of any of
         the obligations of the other parties hereto. Any waiver or consent to
         the modification of any of the provisions of this Agreement, to be
         effective, must be in writing executed by the party granting such
         waiver or consent.

SECTION 7.5       FURTHER ASSURANCES.

         Each party hereto shall, from time to time, and at all times hereafter,
         at the request of the other parties hereto, but without further
         consideration, do all such further acts and execute and deliver all
         such further documents and instruments as shall be reasonably required
         in order to fully perform and carry out the terms and intent hereof.


                                      A-83
<PAGE>   87
SECTION 7.6       EXPENSES.

(1)      Subject to Section 6.3, the parties agree that all out-of-pocket
         expenses of the parties relating to the Arrangement and the
         transactions contemplated hereby, including legal fees, accounting
         fees, financial advisory fees, regulatory filing fees, stock exchange
         fees, all disbursements of advisors and printing and mailing costs,
         shall be paid by the party incurring such expenses.

(2)      Seagram represents and warrants to Vivendi that, except for amounts to
         be paid to those financial advisers referred to in Section 3.1(c)(iii)
         by Seagram, no broker, finder or investment banker is or will be
         entitled to any brokerage, finder's or other fee or commission from
         Seagram or any subsidiary of Seagram in connection with the
         transactions contemplated hereby or by the Arrangement.

SECTION 7.7       PRESS RELEASES.

         Vivendi, Canal and Seagram agree to consult with each other as to the
         general nature of any news releases or public statements with respect
         to this Agreement or the Arrangement, and to use their respective
         reasonable best efforts not to issue any news releases or public
         statements inconsistent with the results of such consultations. Subject
         to applicable Laws, each party shall use its reasonable best efforts to
         enable the other parties to review and comment on all such news
         releases prior to the release thereof. The parties agree to issue
         jointly the news release in the agreed form with respect to this
         Arrangement as soon as practicable following the execution of this
         Agreement. Vivendi, Canal and Seagram also agree to consult with each
         other in preparing and making any filings and communications in
         connection with any Regulatory Approvals or other regulatory approvals
         and in seeking any third party consents under leases, joint ventures or
         other agreements.

SECTION 7.8       GOVERNING LAWS.

         This Agreement shall be governed by and construed in accordance with
         the laws of the Province of Ontario and the laws of Canada applicable
         therein and shall be treated in all respects as an Ontario contract.
         Each party hereby irrevocably attorns to the jurisdiction of the courts
         of the Province of Ontario in respect of all matters arising under or
         in relation to this Agreement.

SECTION 7.9       TIME OF ESSENCE.

         Time shall be of the essence in this Agreement.


                                      A-84
<PAGE>   88
SECTION 7.10      COUNTERPARTS.

         This Agreement may be executed in one or more counterparts, each of
         which shall be deemed to be an original but all of which together shall
         constitute one and the same instrument.




                                      A-85
<PAGE>   89
         IN WITNESS WHEREOF the parties hereto have executed this Merger
Agreement as of the date first written above.

VIVENDI S.A.


By:        /s/ Jean-Marie Messier
           -----------------------------------------
           Name: Jean-Marie Messier
           Title:  Chairman & Chief Executive Officer


3744531 CANADA INC.


By:        /s/ Jean-Marie Messier
           -----------------------------------------
           Name: Jean-Marie Messier
           Title: Authorized Signing Officer


CANAL PLUS S.A.

By:        /s/ Pierre Lescure
           -----------------------------------------
           Name:  Pierre Lescure
           Title:   Chief Executive Officer


SOFIEE S.A.

By:        /s/ Jean-Marie Messier
           -----------------------------------------
           Name: Jean-Marie Messier
           Title: Authorized Signing Officer


THE SEAGRAM COMPANY LTD.

By:        /s/ Edgar Bronfman, Jr.
           -----------------------------------------
           Name: Edgar Bronfman, Jr.
           Title:  President & Chief Executive Officer


                                      A-86
<PAGE>   90
                                   SCHEDULE G

                              REGULATORY APPROVALS



PART A - CANADA

-        expiration or earlier termination of the waiting period under Part IX
         of the Competition Act (Canada) and receipt of an advance ruling
         certificate ("ARC") pursuant to the Competition Act (Canada) or, in the
         alternative to an ARC, a no action letter from the Commissioner of
         Competition

-        determination by the Minister of Industry and the Minister of Canadian
         Heritage under the Investment Canada Act and applicable policies that
         the Arrangement is of "net benefit to Canada" for purposes of such Act
         on terms and conditions satisfactory to Vivendi, acting reasonably

-        exemption orders from the provincial securities regulators from the
         registration and prospectus requirements with respect to the
         Exchangeable Share structure, including nue propriete and safe income
         transactions and exemption from the court under Section 204 of the CBCA
         for safe income transactions.

-        conditional approval for the listing of the Exchangeable Shares on The
         Toronto Stock Exchange


PART B - FRANCE

-        approval of the COB to the publication of the Vivendi Circular and of
         the COB and PSE to the listing of the additional Vivendi Shares to be
         issued on the Effective Date and related matters

-        the filing of a registration statement issued in connection with the
         transactions related to the Arrangement with the COB and the approval
         (visa) of such registration statement by the COB


PART C - UNITED STATES

-        expiration or earlier termination of the waiting period under the
         Hart-Scott-Rodino Antitrust Improvements Act of 1976

-        effectiveness of the registration statement on Form F-4, in which each
         of the Seagram Circular, the Canal Circular and the Vivendi Circular
         will be included as a prospectus, regarding the Vivendi Securities
         related thereto

-        compliance with the applicable requirements of U.S. state blue sky laws



                                       G-1
<PAGE>   91
-        any other compliance with any applicable requirements of the U.S.
         Securities Act of 1933 and the U.S. Securities Exchange Act of 1934,
         each as amended

-        approval of the NYSE or NASDAQ for the listing of the Vivendi ADSs, to
         be issued on the Effective Date and to be provided from time to time
         upon exchange of the Exchangeable Shares or the exercise of the Seagram
         Options (subject to notice of issuance)


PART D - EU/GENERAL

-        confirmation by way of a decision from the Commission of the European
         Union under Regulation 4064/89 (with or without the initiation of
         proceedings under Article 6(1)(c) thereof) that the Sofiee Merger and
         the transactions contemplated by this Agreement and any matters arising
         therefrom are compatible with the common market;

-        compliance with other laws regulating competition, antitrust,
         investment or exchange controls (as appropriate) on terms and
         conditions satisfactory to Vivendi and Canal, acting reasonably, or
         Vivendi and Canal obtaining confirmation on terms satisfactory to it
         that the transactions referred to in this Agreement or any matter
         relating thereto will not be referred to such authorities.


                                       G-2


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