AVERY DENNISON CORPORATION
10-K, 1994-03-18
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<PAGE>
 
                                   FORM 10-K
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
(MARK ONE)
 
[X]ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT
     OF 1934
 
  FOR THE FISCAL YEAR ENDED JANUARY 1, 1994
 
                                       OR
[_]TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
     ACT OF 1934
 
  For the transition period from ____________________ to ____________________
 
  COMMISSION FILE NUMBER 1-7685
 
                           AVERY DENNISON CORPORATION
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
                DELAWARE                               95-1492269
    (State or other jurisdiction of       (I.R.S. Employer Identification No.)
             incorporation
            or organization)
 
   150 NORTH ORANGE GROVE BOULEVARD,                     91103
          PASADENA, CALIFORNIA                         (Zip Code)
    (Address of principal executive
                offices)
 
Registrant's telephone number, including area code (818) 304-2000
Securities registered pursuant to Section 12(b) of the Act:
 
          TITLE OF EACH CLASS                NAME OF EACH EXCHANGE ON WHICH
       Common stock, $1 par value                      REGISTERED
                                                New York Stock Exchange
                                                 Pacific Stock Exchange
 
    Preferred Share Purchase Rights             New York Stock Exchange
                                                 Pacific Stock Exchange
 
      Dennison 8 1/4% Sinking Fund              New York Stock Exchange
          Debentures due 1996
 
Securities registered pursuant to Section 12(g) of the Act:
 
  Not applicable.
 
  Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. Yes X  No   .
 
  Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [_]
 
  The aggregate market value of voting stock held by non-affiliates as of
February 25, 1994, was approximately $1,591,700,480.
 
  Number of shares of common stock, $1 par value, outstanding as of February
25, 1994: 56,230,429.
  The following documents are incorporated by reference into the Parts of this
report below indicated:
 
                DOCUMENT                    INCORPORATED BY REFERENCE INTO:
 
 
   Annual Report to Shareholders for                  PARTS I, II
    fiscal year ended January 1, 1994 (the
    "1993 Annual Report")
   Definitive Proxy Statement for Annual             PARTS III, IV
    Meeting of Stockholders to be held
    April 28, 1994 (the "1994 Proxy
    Statement")
<PAGE>
 
                                     PART I
 
ITEM 1. BUSINESS
 
  Avery Dennison Corporation ("Registrant") was incorporated in 1977 in the
state of Delaware as Avery International Corporation, the successor corporation
to a California corporation of the same name which was incorporated in 1946. In
1990, Registrant merged one of its subsidiaries into Dennison Manufacturing
Company ("Dennison"), as a result of which Dennison became a wholly owned
subsidiary of Registrant, and in connection with which Registrant's name was
changed to Avery Dennison Corporation. The discussion below includes Dennison
units and operations as if Dennison had been a subsidiary of Registrant for all
relevant periods.
 
  The principal business of Registrant and its subsidiaries (Registrant and its
subsidiaries are sometimes hereinafter referred to as the "Company") is the
production of self-adhesive materials. Some are "converted" into labels and
other products through embossing, printing, stamping and die-cutting, and some
are sold in unconverted form as base materials, tapes and reflective sheeting.
The Company also manufactures and sells a variety of office products and other
items not involving pressure-sensitive components, such as notebooks, three-
ring binders, organizing systems, felt-tip markers, glues, fasteners, business
forms, tickets, tags, hot stamping materials, and a diversified line of
labeling systems and imprinting equipment.
 
  A self-adhesive material is one that adheres to a surface by mere press-on
contact. It consists of four elements--a face stock, which may be paper, metal
foil, plastic film or fabric; an adhesive which may be permanent or removable;
a release coating; and a backing material to protect the adhesive against
premature contact with other surfaces, and which can also serve as the carrier
for supporting and dispensing individual labels. When the products are to be
used, the release coating and protective backing are removed, exposing the
adhesive, and the label or other device is pressed or rolled into place.
 
  Self-adhesive materials may initially cost more than materials using heat or
moisture activated adhesives, but their use often effects substantial cost
savings because of their easy and instant application, without the need for
adhesive activation. They also provide consistent and versatile adhesion,
minimum adhesive deterioration and are available in a large selection of
materials in nearly any size, shape or color.
 
  Foreign operations, principally in Western Europe, constitute a significant
portion of the Company's business. Aside from certain risks normally attending
foreign operations, such as currency fluctuation, exchange control regulations
and the effect of international relations and domestic affairs of foreign
countries on the conduct of business, the nature of these operations and the
countries in which they are conducted are such as to present no unusual
business risks over those encountered in the Company's domestic activities.
 
  The Company manufactures and sells its products from 200 manufacturing
facilities and sales offices located in 24 countries, and employs a total of
approximately 15,750 persons worldwide.
 
  No material part of the Company's business is dependent upon a single
customer or a few customers and the loss of a particular customer or a few
customers would not have a material adverse effect on the Company's business.
However, sales of the Company's office products segment are increasingly
concentrated in a few major customers, principally discount office products
superstores and distributors. United States export sales are an insignificant
part of the Company's business. Backlogs are not considered material in the
industries in which the Company competes.
 
  The Company's business is separated into three principal industry segments--
Pressure-Sensitive Adhesives and Materials, Office Products, and Product
Identification and Control Systems. The Company's operations within each of
these three segments are further divided organizationally into various groups,
each consisting of two or more divisions which manufacture products similar in
nature or sell to similar markets.
 
                                       2
<PAGE>
 
PRESSURE-SENSITIVE ADHESIVES AND MATERIALS UNITS
 
  These units manufacture and sell Fasson- and Avery-brand pressure-sensitive
base materials generally in unconverted form, and include Materials North
America, Materials Europe, Automotive and Graphic Systems, Specialty Tape
Divisions and Chemical Divisions. Base materials consist chiefly of papers,
fabrics, plastic films and metal foils which are primed and coated with
Company-developed and purchased adhesives and laminated with specially coated
backing papers and films for protection. They can be sold in roll or sheet form
with either solid or patterned adhesive coatings, and are available in a wide
range of face materials, sizes, thicknesses and adhesive properties. The
business of these units is not seasonal.
 
  Materials North America, including units in Canada, Mexico and the Far East,
and Materials Europe, including units in Latin America, Australia and South
Africa, manufacture and sell a wide range of pressure-sensitive coated papers,
films and foils, in roll and sheet form, to label printers, converters and
merchant distributors for labeling, decorating, fastening, electronic data
processing and special applications, and also provide paper and film stock for
use in a variety of industrial, commercial and consumer applications. Certain
units also manufacture and sell proprietary film face stocks and specialty
insulation paper.
 
  Automotive and Graphic Systems units manufacture and sell proprietary
woodgrain and metallic hotstamp foils for interior decoration in the automotive
industry and decoration in the appliance manufacturing industry, and
proprietary woodgrain film laminate for housing exteriors. These divisions also
design and manufacture pressure-sensitive films for commercial applications
such as computerized sign making, vehicle striping, fleet identification and
architectural graphics. The Automotive units in the United States and Europe
also manufacture and sell pressure-sensitive films for automotive decoration
and protection and instrumentation graphics, as well as double-sided transfer
tapes for automotive bonding applications. Retroflective films are sold for
government and commercial applications, and a specialty metallic dispersion is
manufactured for the packaging industry.
 
  The Specialty Tape Divisions sell specialty tapes and bonding materials to
industrial and medical converters and original equipment manufacturers, and to
diaper producers throughout the world. Major products include single- and
double-coated adhesive films, foils and foams, transfer tapes, specialty
adhesives and release tapes.
 
  The Chemical Divisions produce a range of solvent and emulsion-based acrylic
polymer adhesives, protective coatings and binders for internal uses as well as
for other companies.
 
  The Company competes, both domestically and internationally, with a
relatively small number of medium to large firms. Entry of competitors into the
field of pressure-sensitive adhesives and materials is limited by high capital
requirements and a need for sophisticated technical know-how.
 
OFFICE PRODUCTS UNITS
 
  Office products units manufacture stock products which are sold primarily
through office products wholesalers and dealers, through mass market channels
of distribution, and through discount office products superstores. The business
of these units is not seasonal, except for certain stationery products sold
through various channels during the back-to-school selling season.
 
  Office products units in North America and Europe manufacture and sell a wide
range of products for home, school and office uses, including pressure-
sensitive labels, laser printer labels and software, binders, dividers,
organizing systems (including indexing and tabbing guides), adhesive products,
marking devices and numerous other office products. The Avery and Dennison
Brands Division produces the Avery-brand line of stock self-adhesive products
including copier and laser labels and related software, laser-printer card and
tabbing products, unprinted labels, correction tape, file folder labels, color-
coding labels and data-processing
 
                                       3
<PAGE>
 
labels. This division also manufactures and sells a wide range of stationery
products, including felt-tip markers, adhesives and specialty products under
the Carter's and Dennison brand names, and accounting products, note pads and
business forms under the National brand name. In addition, the division
manufactures and sells file guides and indexing and tabbing business forms, as
well as a similar line of products sold under the PRESaply and Dennison brand
names. The K&M Division manufactures and sells notebooks, three-ring binders,
sheet protectors and various vinyl and heat-sealed products under the K&M-from-
Avery brand name, as well as National-brand binders.
 
  International office products units include Avery Myers Ltd., a United
Kingdom based manufacturer and distributor of office products and accessories
including plastic and metal desk and office accessories, computer storage
units, filing racks and cabinets, organizers, index systems and related items;
Avery Guidex Ltd., a United Kingdom manufacturer and seller of a wide range of
manila files, folders and wallets, lever arch files, suspension files and
project covers; and Cheval and Doret units in France, which produce a line of
binder and document protection products which are substantially similar to
those of the office products units in the United States.
 
  Office products units are generally leaders in most markets in which they
compete even though they must compete with other large manufacturers on a
global basis. Among the principal competitors in the office products business
are Esselte AB, American Brands, Inc. and Minnesota Mining and Manufacturing
Co. The Company believes that its ability to service its customers with an
extensive product line, its channel distribution strength, and its ability to
develop internally and to commercialize successfully new products are probably
the most important factors in developing and maintaining the various units'
competitive position.
 
PRODUCT IDENTIFICATION AND CONTROL SYSTEMS UNITS
 
  Product identification and control systems units manufacture and sell a wide
range of converted products including labels, tags, fasteners and automated
labeling and imprinting equipment to a wide variety of customers for industrial
and retail applications. They include Converting Europe, the Label Divisions
North America and the Soabar Products and Fastener Divisions. Converted
products include pressure-sensitive base materials, and paper or plastic film
which are converted into labels and other products by embossing, printing,
stamping and die-cutting. These products are sold by units in this segment
directly to manufacturers and packagers, as well as through foreign
subsidiaries, distributors and licensees. The business of these units is not
seasonal.
 
  Converting Europe manufactures and sells a wide range of custom made
pressure-sensitive labels for functional, decorative and information purposes,
and automated label application and imprinting machines to the automotive,
pharmaceutical, cosmetic, durable goods and consumer packaged goods markets.
The group also produces and sells a line of stock self-adhesive products,
including copier and laser labels, unprinted labels, file folder labels, color
coding labels and data processing labels. Its products are sold by subsidiaries
located in Western Europe. This group also furnishes production, merchandising
and technical information to independent licensees operating in several foreign
countries to assist them in converting self-adhesive base materials, and in
selling a product line similar to that of the group's subsidiaries.
 
  The Label Divisions North America produce custom pressure-sensitive and
Therimage-brand heat transfer and in-mold film labels and automated label
application machinery for the automotive, durable goods, cosmetics,
pharmaceutical and consumer packaged goods industries. Custom pressure-
sensitive products similar to those sold by Converting Europe units are sold
directly to a wide range of industrial users in similar markets in North
America, and custom pressure-sensitive labels and specialty forms/label
combination products are sold to the electronic data processing market,
primarily in North America.
 
  Soabar Products and Fastener Divisions design, fabricate and sell a wide
variety of tags and labels and an established line of machines for imprinting,
dispensing and attaching preprinted roll tags and labels. The machine products
are designed for use with tags as a complete system. These units also design,
manufacture
 
                                       4
<PAGE>
 
and sell integrated shipping and receiving systems, ink jet systems and contact
marking systems. Principal markets include apparel, retail and industrial
companies for identification, tracking and control applications principally in
North America, Europe and the Far East. The Fastener Division produces plastic
tying and attaching products for retail and industrial users. Products are sold
directly to end users and internationally through subsidiaries, as well as
through distributors and licensees in foreign countries.
 
  These business units usually occupy a strong position in most markets in
which they compete, although many face strong local competition. The Company
believes that its diverse technical foundation, including a significant range
of electronic imprinting and data control systems, high speed printers,
automatic labeling systems and fastening devices, as well as its ability to
provide necessary labeling and marking equipment to order, are probably the
most important factors in developing and maintaining the various units'
competitive position.
 
ASIA PACIFIC GROUP
 
  The newly formed Asia Pacific Group was created to strengthen and expand the
Company's presence in Asia. Included in the group are Fasson Australia, which
manufactures and sells pressure-sensitive base materials in Australia and New
Zealand; Soabar Ticketing Services Division, Hong Kong, which produces and
sells price marking tags and bar coded labels for the Asian garment industry;
Dennison Australia, which manufactures office products labels and Therimage-
brand decorating systems and other control systems products for distribution in
Australia and New Zealand; and Fasson Korea, which distributes pressure-
sensitive base materials principally in Korea. Also included in the Asia
Pacific Group are organizations for the distribution of fasteners, base
materials and office products in Southeast Asia and Japan. Divisions in the
group are included in the three industry segments described above for financial
reporting purposes.
 
RESEARCH AND DEVELOPMENT
 
  Many of the Company's current products are the result of its own research and
development efforts. The Company expended $45.5 million, $46.7 million and
$48.7 million in 1993, 1992, and 1991, respectively, on research related
activities by operating units and the Avery Research Center (the "Research
Center"), located in Pasadena, California. A substantial amount of the
Company's research and development activities are conducted at the Research
Center. Much of the effort of the Research Center applies to two or more of the
Company's industry segments, and cannot readily be allocated among such
segments. In addition, many such expenditures are for products and projects at
a relatively early stage of development, and the segment in which they will be
utilized cannot be determined at the time the expenditures are made. However,
research and development expenditures which can be identified by Company
industry segments are approximately proportional to the percentages of Company
sales represented by each such segment.
 
  The operating units' research efforts are directed primarily toward
developing new products and processing techniques and improving product
performance, often in close association with customers. The Research Center
supports the units' product development work, and focuses closely on basic
research and development in new adhesives, materials and coating processes.
Research and development generally focuses on projects affecting more than one
industry segment in such areas as printing and coating technologies, and
adhesive, release, coating and ink chemistries.
 
  The loss of any of the Company's individual patents, trademarks or licenses,
or any group of related patents, trademarks or licenses, would not be material
to the business of the Company taken as a whole, nor to any of the Company's
three industry segments, except those referred to above.
 
THREE YEAR SUMMARY OF SEGMENT INFORMATION
 
  The Business Segment Information attributable to the Company's operations for
the three years ended January 1, 1994, which appears in Note 9 of Notes to
Consolidated Financial Statements on pages 49 through 51 of the 1993 Annual
Report, is incorporated herein by reference.
 
 
                                       5
<PAGE>
 
OTHER MATTERS
 
  At present, the Company produces a majority of its self-adhesive materials
using non-solvent technology. However, a significant portion of the Company's
manufacturing process for self-adhesive materials utilizes certain evaporative
organic solvents which, unless controlled, would be emitted into the
atmosphere. Emissions of these substances are regulated by instrumentalities of
federal, state, local and foreign governments. During the past several years,
the Company has made a substantial investment in solvent capture and control
units and solvent-free systems. Installation of these units and systems has
reduced atmospheric emissions and the Company's requirements for solvents.
 
  Major research efforts have been directed toward development of new adhesives
and solvent-free adhesive processing systems. Emulsion and hot-melt adhesives
and solventless silicone systems have been installed at the Company's Peachtree
City, Georgia; Fort Wayne, Indiana; Mentor, Ohio; Rancho Cucamonga, California;
Rodange, Luxembourg and Turnhout, Belgium facilities. The Company has also
added hot-melt capacity in other plants in Massachusetts and Ohio and in
Australia, Brazil, France and Mexico. Some solvent production has also been
converted to emulsion adhesive systems at other plants.
 
  For information regarding the Company's potential responsibility for cleanup
costs at certain hazardous waste sites, see "Legal Proceedings" (Part I, Item
3) and "Management's Discussion and Analysis of Financial Condition and Results
of Operations" (Part II, Item 7).
 
ITEM 2. PROPERTIES
 
  The Company operates 27 principal manufacturing facilities ranging in size
from approximately 100,000 square feet to approximately 800,000 square feet and
totaling over 5,500,000 square feet. The following sets forth the locations of
such principal facilities and the business segments for which they are
presently used:
 
PRESSURE-SENSITIVE ADHESIVES AND MATERIALS UNITS
 
  Domestic--Painesville and Fairport, Ohio; Peachtree City, Georgia;
            Quakertown, Pennsylvania; Rancho Cucamonga, California; Fort Wayne
            and Schererville, Indiana.
 
  Foreign--Hazerswoude, Holland; Cramlington, England; Champ-sur-Drac, France;
           Turnhout, Belgium; Ajax, Canada; and Rodange, Luxembourg.
 
OFFICE PRODUCTS UNITS
 
  Domestic--Torrance, California; Gainesville, Georgia; Rochelle and Rolling
            Meadows, Illinois; Chicopee and Springfield, Massachusetts;
            Meridian, Mississippi; and Crossville, Tennessee.
 
  Foreign--Bowmanville, Canada; West Midlands, England; La Monnerie and Troyes,
           France.
 
PRODUCT IDENTIFICATION AND CONTROL SYSTEMS UNITS
 
  Domestic--Philadelphia, Pennsylvania; and Framingham, Massachusetts.
 
  In addition to the Company's principal manufacturing facilities described
above, the Company's principal facilities include its corporate headquarters
facility in Pasadena, California, offices located in Leiden, Holland; Concord,
Ohio and Framingham, Massachusetts and the Research Center, located in
Pasadena, California.
 
  All of the Company's principal properties identified above are owned in fee
except the Torrance, California; Rolling Meadows, Illinois; Springfield,
Massachusetts; Ajax, Canada; and small portions of the Framingham,
Massachusetts; and La Monnerie, France facilities, all of which are leased.
 
                                       6
<PAGE>
 
  All of the buildings comprising the facilities identified above were
constructed after 1954 except parts of the Framingham, Massachusetts plant and
office complex, construction of the first portion of which was completed in
1893 and which has been enlarged on several occasions thereafter; and the West
Midlands, England plant building which was constructed in 1938. All buildings
owned or leased are well maintained and of sound construction, and are
considered suitable and adequate for the Company's presently foreseeable needs.
Owned buildings and plant equipment are insured against major losses from fire
and other usual business risks. The Company knows of no material defects in
title to, or encumbrances on, any of its properties except for mortgage liens
against the Meridian, Mississippi; La Monnerie and Troyes, France and Turnhout,
Belgium plants and three other facilities not listed separately above, and
except that certain long-term liabilities of the Company are collateralized by
the Company's corporate headquarters.
 
ITEM 3. LEGAL PROCEEDINGS
 
  The Company, like other U.S. corporations, has periodically received notices
from the U.S. Environmental Protection Agency ("EPA") and state environmental
agencies alleging that the Company is a potentially responsible party ("PRP")
for past and future cleanup costs at hazardous waste sites. The Company has
been designated by the EPA and/or other responsible state agencies as a PRP at
seventeen waste disposal or waste recycling sites which are the subject of
separate investigations or proceedings concerning alleged soil and/or
groundwater contamination. Litigation has been initiated by a governmental
authority with respect to four of these sites, but the Company does not believe
that any such proceedings will result in the imposition of monetary sanctions.
The Company is participating with other PRP's at all such sites, and
anticipates that its share of cleanup costs will be determined pursuant to
remedial agreements entered into in the normal course of negotiations with the
EPA or other governmental authorities. The Company has accrued liabilities for
all sites where it is probable that a loss will be incurred and the amount of
the loss can be reasonably estimated. However, because of the uncertainties
associated with environmental assessment and remediation activities, future
expense to remediate the currently identified sites, and sites which could be
identified in the future for cleanup, could be higher than the liability
currently accrued.
 
  The Registrant and its subsidiaries are involved in various other lawsuits,
claims and inquiries, most of which are routine to the nature of their
business. In the Company's opinion, the resolution of these other matters will
not result in any material liability.
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
  No matters were submitted to a vote of security holders during the fourth
quarter of the fiscal year covered by this report.
 
EXECUTIVE OFFICERS OF THE REGISTRANT*
 
<TABLE>
<CAPTION>
                           SERVED AS                    FORMER POSITIONS AND
        NAME         AGE OFFICER SINCE                OFFICES WITH REGISTRANT
        ----         --- -------------                -----------------------
<S>                  <C> <C>            <C>           <C>
Charles D. Miller    66  May 1965       1964-1965     Director of Corporate
                                                      Planning
 Chairman and Chief                     1965-1969     V.P. and General Manager
 Executive Officer                                    of Fasson Europe
 (Also Director of                      1969-1972     Group V.P.--Fasson
 Registrant)
                                        1972-1975     Executive V.P.
                                        1975-1977     President and Chief
                                                      Operating Officer
                                        1977-1983     President and Chief
                                                      Executive Officer
Philip M. Neal       53  January 1974   1974-1975     Controller
 President and Chief                    1975-1979     V.P. and Controller
 Operating Officer                      1979-1988     Senior Vice President,
 (Also Director of                                    Finance and Chief
 Registrant)                                          Financial Officer
                                        1988-1990     Group Vice President,
                                                      Materials Group (U.S.)
                                        1990          Executive Vice President
</TABLE>
- --------
  *All officers are elected to serve a one year term and until their successors
   are elected and qualify.
 
                                       7
<PAGE>
 
EXECUTIVE OFFICERS OF THE REGISTRANT* (CONTINUED)
 
<TABLE>
<CAPTION>
                              SERVED AS                  FORMER POSITIONS AND
         NAME           AGE OFFICER SINCE               OFFICES WITH REGISTRANT
         ----           --- -------------               -----------------------
<S>                     <C> <C>            <C>          <C>
R. Gregory Jenkins      57  July 1981      1974-1975    Director of Planning,
 Senior Vice President,                                 Avery Label
 Finance
 and Chief Financial                       1975-1977    General Manager, Labeling
 Officer                                                Systems, Avery Label
                                           1977-1981    Div. V.P. and General
                                                        Manager, Industrial
                                                        Products Division, Avery
                                                        Label
                                           1981-1987    Group Vice President,
                                                        Materials Group (U.S.)
                                           1987-1988    Senior Vice President,
                                                        Planning and Technology
Alan J. Gotcher         44  November 1984  1984-1990    Vice President, Corporate
 Senior Vice President,                                 Research
 Manufacturing and
 Technology
Kim A. Caldwell         46  June 1990      1974-1975    Corporate Financial
 Senior Group Vice                                      Analyst
 President,                                1975-1976    Operations Analyst, Custom
 Worldwide Materials                                   Industrial West

                                           1976-1977    Sr. Product Mgr. Business
                                                        Systems Div.
                                           1977-1978    Manufacturing Mgr.,
                                                        Business Systems Div.
                                           1978-1981    General Mgr., Labeling
                                                        Systems, Industrial
                                                        Products Div.
                                           1981-1985    Dir., Marketing and Sales,
                                                        Fasson Roll Div. (U.S.)
                                           1985-1990    Vice President and General
                                                        Mgr., Fasson Roll Div.
                                                        (U.S.)
Donald L. Thompson      53  October 1993   1973-1974    Manager, Planning, Label
 Group Vice President,                                  Division
 Office Products                           1974-1975    Product Manager, Label
                                                        Division
                                           1975-1976    Marketing Manager, Custom
                                                        Products
                                           1976-1977    Unit General Manager,
                                                        Business Systems East
                                           1977-1978    General Manager, Business
                                                        Systems East
                                           1978-1981    General Manager, Stock
                                                        Products, Base Materials
                                           1981-1982    Director, Operations,
                                                        Soabar
                                           1982-1983    V.P. and General Manager,
                                                        Apparel Systems Division,
                                                        Soabar
                                           1983-1984    V.P., Director,
                                                        Operations-Converting
                                           1984-1986    V.P. and General Manager,
                                                        20th Century Plastics
                                           1986-1988    V.P. and General Manager,
                                                        Consumer Products Division
                                           1988-1993    V.P. and General Manager,
                                                        Commercial Products
                                                        Division
                                           1993         V.P., Sales and Customer
                                                        Operations, North America
</TABLE>
 
- --------
  *All officers are elected to serve a one year term and until their successors
   are elected and qualify.
 
                                       8
<PAGE>
 
EXECUTIVE OFFICERS OF THE REGISTRANT* (CONTINUED)

<TABLE>
<CAPTION>
                               SERVED AS                    FORMER POSITIONS AND
          NAME           AGE OFFICER SINCE                 OFFICES WITH REGISTRANT
          ----           --- -------------                 -----------------------
<S>                      <C> <C>            <C>            <C>
Geoffrey T. Martin       39  January 1994   1986-1988      Managing Director, Label
                                                           Systems
 Group Vice President,                      1988-1992      V.P. and General Manager,
 Converting and Office                                     Label Systems UK
 Products Europe                                           and Ireland
                                            1992-1993      V.P., Office Products
                                                           Group Europe
James E. Shaw            62  February 1994  1986-1991      V.P. and General Manager,
                                                           Graphic Systems Division
 Group Vice President,                      1991-1994      V.P. and General Manager,
 Automotive and                                            Automotive and Graphic
 Graphic Systems                                           Systems Divisions
Robert D. Fletcher       58  March 1976     1967-1970      Director of Marketing,
                                                           Avery Label
 Group Vice President,                      1970-1976      V.P. and General Manager,
 Asia Pacific                                              Avery Label (North
                                                           America)
                                            1976-1988      Group Vice President,
                                                           Label Group
                                            1988-1993      Group Vice President,
                                                           International Converting
                                                           Group
Bent Lindner             50  December 1991  1981-1989      General Manager,
 Group Vice President,                                     Label Systems, Denmark
 Materials Europe                           1989-1991      V.P., General Manager,
                                                           Label Systems (France)
Teresa E. McCaslin       44  August 1989    **1984-1989    Vice President--Human
 Vice President,                                           Resources and
 Human Resources                                           Administration, Grow
                                                           Group, Inc.
Wayne H. Smith           52  June 1979                     None
 Vice President and
 Treasurer
Gary A. McCue            57  November 1987  1987-1994      Vice President and
                                                           Controller
 Vice President,
 Corporate Value
 Planning and
 Development
Robert G. van            47  December 1981                 None
Schoonenberg
 Vice President, General
 Counsel and Secretary
Diane B. Dixon           42  December 1985  1982-1985      Director of Communications
 Vice President,
 Corporate
 Communications
</TABLE>
 
- --------
  *All officers are elected to serve a one year term and until their successors
   are elected and qualify.
 **Business experience prior to service with Registrant.
 
                                       9
<PAGE>
 
EXECUTIVE OFFICERS OF THE REGISTRANT* (CONTINUED)

<TABLE>
<CAPTION>
                             SERVED AS                   FORMER POSITIONS AND
         NAME          AGE OFFICER SINCE                OFFICES WITH REGISTRANT
         ----          --- -------------                -----------------------
<S>                    <C> <C>            <C>            <C>
Thomas E. Miller       46  March 1994     1973-1977      Division Accountant,
 Vice President                                          Graphic Arts Division
 and Controller                           1977           Finance Manager, Graphic
                                                         Arts Division
                                          1977-1979      Product Manager, Film &
                                                         Specialty, Fasson
                                          1979-1980      Manager, Marketing
                                                         Development, Materials
                                                         Group
                                          1980-1982      Financial Manager,
                                                         Specialty Division
                                          1982-1984      Manager, Financial
                                                         Planning & Analysis
                                          1984-1987      Director, Financial
                                                         Planning & Analysis
                                          1987-1989      Group Finance Director,
                                                         Avery Label Group
                                          1989-1990      Assistant Controller,
                                                         Business Operations
                                          1990-1993      Assistant Controller
                                          1993-1994      V.P. and Assistant
                                                         Controller
James L. Fletcher      52  June 1993      1988-1991      Senior Manufacturing
                                                         Systems Consultant
 Vice President,                          1991-1993      V.P., Customer Logistics
 Customer
 Service and Logistics
Paul B. Germeraad      46  May 1991       **1989-1991       Director, Flexible
 Vice President and                                         Packaging Technical Group,
 Director, Corporate                                        James River Corporation
 Research
Johan J. Goemans       50  October 1992   1975-1978         Systems Development
 Vice President,                                            Manager, Fasson Europe
 Management
 Information Systems                      1978-1981         Manager, Factory
                                                            Information Systems,
                                                            Fasson Europe
                                          1981-1984         Director of MIS, Fasson
                                                            Europe
                                          1984-1990         Director of MIS, Materials
                                                            Group U.S.
                                          1991-1992         Director of Distribution
                                                            and Logistics, Fasson Roll
                                                            Division U.S.
</TABLE>

- --------
  *All officers are elected to serve a one year term and until their successors
   are elected and qualify.
 **Business experience prior to service with Registrant.
 
                                       10
<PAGE>
 
                                    PART II
 
ITEM 5. MARKET FOR COMMON STOCK AND RELATED STOCKHOLDER MATTERS
 
  The information called for by this item appears on page 56 of Registrant's
1993 Annual Report and is incorporated herein by reference.
 
ITEM 6. SELECTED FINANCIAL DATA
 
  Selected financial data for each of Registrant's last five fiscal years
appears on pages 30 and 31 of Registrant's 1993 Annual Report and is
incorporated herein by reference.
 
ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS
 
RESULTS OF OPERATIONS
 
  Sales decreased less than 1 percent in 1993 to $2.61 billion from $2.62
billion in 1992; sales during 1992 reflected a 3 percent increase from l991
sales of $2.55 billion. Excluding the impact of changes in foreign currency,
1993 sales increased 2 percent over 1992 and 1992 sales increased 2 percent
over l991. However, the foreign currency effect in 1992 was offset by the
impact of divestitures and discontinued products. The Company's 1993 and 1992
fiscal years had 52 weeks compared to 53 weeks in 1991.
 
  Gross profit margins for the years ended 1993, 1992 and 1991 were 31.4
percent, 32.0 percent and 31.3 percent, respectively. During 1993, gross
margins were negatively affected by lower average selling prices, increased
promotional spending and incentives for U.S. office products, lower benefits
from the reduction of LIFO inventories and negative currency effects within
Europe. The improvement in 1992 over 1991 was primarily the result of improved
profit margins in the pressure-sensitive adhesives and materials businesses.
 
  Marketing, general and administrative expense as a percent of sales was 24.6
percent in 1993, 25.4 percent in 1992 and 25.7 percent in 1991. The decrease in
1993 was primarily due to cost reduction efforts throughout the Company. The
decrease in 1992 from 1991 was primarily due to cost reduction efforts by our
European businesses and lower marketing expense as a percent of sales.
 
  As a result of the above, operating profit as a percent of sales during 1993
increased to 6.7 percent compared to 6.6 percent and 5.6 percent in 1992 and
1991, respectively. Interest expense as a percent of sales was 1.7 percent in
1993, 1.6 percent in 1992 and 1.5 percent in 1991. The increase in interest
expense during 1993 compared to 1992 was entirely due to higher interest rates
in Brazil. During 1992, interest expense increased over 1991 due to higher
interest rates in Brazil and lower capitalized interest due to decreased
capital spending.
 
  The effective tax rate was 37 percent in 1993, 38.5 percent in 1992 and 39.9
percent in 1991. The lower effective tax rates during 1993 and 1992 were
primarily due to the composition of net foreign taxable income. Income before
taxes as a percent of sales was 5.1 percent in 1993, 5.0 percent in 1992 and
4.1 percent in 1991.
 
  During the first quarter of 1993, the Company adopted three accounting
standards issued by the Financial Accounting Standards Board; the result was to
increase net income by $1.1 million, or $.02 per share. The implementation of
Statement of Financial Accounting Standard ("SFAS") No. 109 relating to
accounting for income taxes resulted in a one-time cumulative increase in net
income of $16.3 million, or $.28 per share. However, this increase was offset
by the adoption of SFAS No. 106, accounting for postretirement benefits, and
SFAS No. 112, accounting for postemployment benefits. The implementation of
SFAS No. 106 resulted in a cumulative charge of $23 million ($14.2 million, net
of tax, or $.24 per share), and the implementation of SFAS No. 112 resulted in
a cumulative charge of $1.5 million ($1 million, net of tax, or $.02 per
share).
 
                                       11
<PAGE>
 
  Net income was $84.4 million, or $1.46 per share, in 1993. Excluding the
cumulative effects of changes in accounting principles, net income was $83.3
million, or $1.44 per share, compared to $80.1 million, or $1.33 per share, in
1992. Net income was $63 million, or $1.02 per share, in 1991. The improvement
in earnings per share for 1993 was primarily the result of lower operating
expenses, a lower tax rate, and fewer shares outstanding. Net income as a
percent of sales was 3.2 percent in 1993, 3.1 percent in 1992 and 2.5 percent
in 1991 .
 
  The return on average shareholders' equity was 11.0 percent in 1993, 9.7
percent in 1992 and 7.7 percent in 1991. The return on average total capital
for those three years was 9.3 percent, 8.3 percent and 6.7 percent,
respectively.
 
  During 1993, the pressure-sensitive adhesives and materials segment reported
solid profitability improvement on a modest increase in sales. The U.S.
operations reported significant sales and profitability growth for the year.
The growth was attributable to successful new product introductions, increased
market share and effective cost reduction programs. Improvements at the U.S.
operations were partially offset by declines at the European materials and
automotive businesses. The negative effects of foreign currency, pricing
pressures and the recessionary European economies adversely impacted the sales
and profitability of the European operations. Sales and profitability for the
pressure-sensitive adhesives and materials segment improved during 1992 over
1991. Primary contributors to the sales and profitability growth for 1992 were
the U.S. and European roll paper and films businesses and specialty tape
businesses, as well as the U.S. marking film business. Additionally, new
product introductions, improved customer service and the bankruptcy of a major
competitor of the European roll business contributed to improved sales during
1992. Profitability increased primarily due to increased worldwide sales and
aggressive cost reduction efforts by the European businesses.
 
  The office products segment reported flat sales and a significant decline in
profitability for 1993 when compared to 1992. In the U.S., increased sales from
market share gains for K&M-brand binders and Avery-brand products were
partially offset by declines at the other U.S. businesses. Profitability in the
U.S. was negatively affected by increased promotional spending and incentives
and lower benefits from the reduction of LIFO inventories. LIFO benefits are
expected to continue to decline in future years. European sales and
profitability declined significantly, particularly in France, due to the
recessionary European economies and the negative effects of foreign currency
translation. During 1992, the office products segment reported increased
profits on slightly increased sales compared to 1991. Increased sales and
profits in the U.S. businesses were offset by lower sales and profits in Europe
and Canada. Our Avery-brand business showed significant improvements in sales
and profitability in 1992 primarily due to increased sales of new products.
Profitability of the Avery and Dennison businesses was also positively affected
by the reduction of LIFO inventories. A fire at the Avery Guidex plant in
England curtailed operations for several weeks during 1992 but did not have a
significant impact on the overall performance of the office products segment.
 
  In 1993, the product identification and control systems segment showed
significant profitability improvement on decreased sales. The elimination of
unprofitable lines of business decreased combined sales for the Soabar tag and
ticketing businesses, while effective cost control measures resulted in
significant combined profitability improvements. The international converting
businesses reported a significant decline in sales due to the recessionary
European economies and the negative effects of foreign currency translation.
However, profitability improved significantly due to effective cost reduction
programs despite the negative effects of foreign currency translation. The
North American label businesses reported flat sales and decreased profitability
for the year. Segment profitability was positively affected in 1993 by a
greater reduction of LIFO inventories than in 1992. However, the benefits from
such reductions are expected to be lower in future years. During 1992, the
product identification and control systems segment reported lower profitability
on slightly decreased sales compared to 1991. A continued weakness in the
domestic apparel and retail markets in 1992 resulted in sales and profitability
declines at the U.S. Soabar businesses despite aggressive downsizing efforts.
These declines were partially offset by solid sales and profitability growth
from our overseas service bureau in
 
                                       12
<PAGE>
 
Hong Kong. In addition, the positive impact on profitability from the reduction
of LIFO inventories was greater in 1991 than 1992. The label businesses in
North America experienced a slight sales increase and significantly improved
profitability in 1992 along with the fastener business, which also reported
increased sales and profits. The international converting businesses were
negatively affected by the depressed European economies during 1992.
 
FINANCIAL CONDITION
 
  Average working capital, excluding short-term debt, as a percent of sales was
12.3 percent in 1993, 15.2 percent in 1992 and 16.9 percent in 1991; 1991
excludes the net impact of restructuring costs. The average number of days
sales in receivables was 57 in 1993 and 59 in 1992 and 1991. The average
inventory turnover rate was 8.7 in 1993, compared with 7.5 in 1992 and 6.4 in
1991.
 
  Net cash flow from operating activities was $239.2 million in 1993 and $167.8
million in 1992. The increase in net cash flow was attributable to a continued
reduction in inventory levels and an increase in other accrued liabilities and
net tax liabilities.
 
  Total debt decreased $30 million from year end 1992 even though 2.9 million
shares of treasury stock was purchased for $82.9 million during 1993. During
1993, the Company issued $100 million in principal amount of medium-term notes
which have an average interest rate of 6.6% and maturities ranging from May
2000 through May 2005. Long-term debt as a percent of total long-term capital
increased to 30.2 percent at year end 1993, compared to 29.4 percent at year
end 1992. Total debt to total capital was 35.6 percent at year end 1993
compared to 34.8 percent at year end 1992.
 
  Shareholders' equity decreased to $719.1 million in 1993 from $802.6 million
in 1992 due primarily to the effects of foreign currency translation and the
repurchase of treasury stock as previously discussed.
 
  The Company, like other U.S. corporations, has periodically received notices
from the U.S. Environmental Protection Agency and state environmental agencies
alleging that the Company is a potentially responsible party ("PRP") for past
and future cleanup costs at hazardous waste sites. The Company has received
requests for information, notices and/or claims with respect to 17 waste sites
in which the Company has no ownership interest. Environmental investigatory and
remediation projects are also being undertaken on property presently owned by
the Company. The Company has accrued liabilities for all sites where it is
probable that a loss will be incurred and the amount of the loss can be
reasonably estimated. However, because of the uncertainties associated with
environmental assessment and remediation activities, future expense to
remediate the currently identified sites, and sites which could be identified
in the future for cleanup, could be higher than the liability currently
accrued.
 
LIQUIDITY AND CAPITAL RESOURCES
 
  In addition to cash flow from operations, the Company has more than adequate
financing arrangements, at competitive rates, to conduct its operations.
 
  Capital expenditures increased to $100.6 million in 1993 from $87.8 million
in 1992. Capital expenditures for 1994 are currently expected to be
approximately $125 million.
 
  Annual dividends per share increased to $.90 in 1993 from $.82 in 1992 and
$.76 in 1991.
 
  The Company believes that whereas costs and expenses rise with inflation, the
effects will be offset by productivity improvements and by increases in prices,
which generally are sufficient to absorb the impact of inflation.
 
                                       13
<PAGE>
 
ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
  The information called for by this item is contained in Registrant's
Consolidated Financial Statements and the Notes thereto appearing on pages 36
through 51 and page 53 of Registrant's 1993 Annual Report and is incorporated
herein by reference.
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
     FINANCIAL DISCLOSURE
 
  None.
 
                                    PART III
 
ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT
 
  The information concerning directors called for by this item is incorporated
by reference from pages 2, 3 and 4 of the 1994 Proxy Statement which is to be
filed with the Securities and Exchange Commission pursuant to Regulation 14A
within 120 days of the end of the fiscal year covered by this report.
Information concerning executive officers called for by this item appears in
Part I of this report. The information concerning late filings under Section
16(a) of the Securities Exchange Act of 1934, as amended, is incorporated by
reference from pages 14 and 15 of the 1994 Proxy Statement.
 
ITEM 11. EXECUTIVE COMPENSATION
 
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
  The information called for by items 11, 12 and 13 is incorporated by
reference from pages 5 through 22 (up to the caption "The 1990 Stock Option and
Incentive Plan for Key Employees (Proxy Item 2)") of the 1994 Proxy Statement
which is to be filed with the Securities and Exchange Commission pursuant to
Regulation 14A within 120 days of the end of the fiscal year covered by this
report.
 
                                    PART IV
 
ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K
 
  (a) Financial Statements, Financial Statement Schedules and Exhibits
 
    (1) (2) Financial statements and financial statement schedules filed as
  part of this report are listed in the accompanying Index to Financial
  Statements and Financial Statement Schedules.
 
    (3) Exhibits filed as a part of this report are listed in the Exhibit
  Index, which follows the financial statements and schedules referred to
  above. Each management contract or compensatory plan or arrangement
  required to be filed as an exhibit to this Form 10-K pursuant to Item 14(c)
  is identified in the Exhibit Index.
 
  (b) No reports on Form 8-K were filed by Registrant during the fourth quarter
of 1993.
 
  (c) Those Exhibits, and the Index thereto, required to be filed by Item 601
of Regulation S-K are attached hereto.
 
  (d) Those financial statement schedules required by Regulation S-X which are
excluded from Registrant's 1993 Annual Report by Rule 14a-3(b)(1), and which
are required to be filed as financial statement schedules to this report, are
indicated in the accompanying Index to Financial Statements and Financial
Statement Schedules.
 
                                       14
<PAGE>
 
                                   SIGNATURES
 
  Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this report to be signed
on its behalf by the undersigned, thereunto duly authorized.
 
                                                AVERY DENNISON CORPORATION
 
                                                /s/ R. Gregory Jenkins
                                          By___________________________________
                                                    R. Gregory Jenkins
                                              Senior Vice President, Finance
                                                  Chief Financial Officer
Dated: March 18, 1994
 
  Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
             SIGNATURE                           TITLE                         DATE
             ---------                           -----                         ----
<S>                                  <C>                                <C>

     /s/ Charles D. Miller                Chairman and Chief Executive    March 18, 1994
- ------------------------------------       Officer; Director            
         Charles D. Miller               
                                         
       /s/ Philip M. Neal                 President and Chief
- ------------------------------------       Operating Officer; Director    March 18, 1994
           Philip M. Neal

     /s/ R. Gregory Jenkins               Senior Vice President,          March 18, 1994
- ------------------------------------       Finance (Principal     
         R. Gregory Jenkins                Financial Officer)      
                                         
                                         
      /s/ Thomas E. Miller                Vice President and              March 18, 1994
- ------------------------------------       Controller (Principal  
          Thomas E. Miller                 Accounting Officer)     
                                         
                                         
      /s/ R. Stanton Avery                Founder and                     March 18, 1994
- ------------------------------------       Chairman Emeritus; Director 
          R. Stanton Avery               
                                         
      /s/ H. Russell Smith                Chairman of the                 March 18, 1994
- ------------------------------------       Executive Committee; 
          H. Russell Smith                 Director              
                                         
                                         
</TABLE>
 
 
                                       15
<PAGE>
 
<TABLE>
<CAPTION>
             SIGNATURE                     TITLE               DATE
             ---------                     -----               ----
<S>                                  <C>                <C>
   /s/ Dwight L. Allison, Jr.             Director        March 18, 1994
- ------------------------------------
       Dwight L. Allison, Jr.

       /s/ John C. Argue                  Director        March 18, 1994
- ------------------------------------
           John C. Argue

        /s/ Joan T. Bok                   Director        March 18, 1994
- ------------------------------------
            Joan T. Bok

      /s/ Frank V. Cahouet                Director        March 18, 1994
- ------------------------------------
          Frank V. Cahouet

      /s/ Richard M. Ferry                Director        March 18, 1994
- ------------------------------------
          Richard M. Ferry

      /s/ F. Daniel Frost                 Director        March 18, 1994
- ------------------------------------
          F. Daniel Frost

      /s/ Peter W. Mullin                 Director        March 18, 1994
- ------------------------------------
          Peter W. Mullin

     /s/ Sidney R. Petersen               Director        March 18, 1994
- ------------------------------------
         Sidney R. Petersen

     /s/ John B. Slaughter                Director        March 18, 1994
- ------------------------------------
         John B. Slaughter

   /s/ Lawrence R. Tollenaere             Director        March 18, 1994
- ------------------------------------
       Lawrence R. Tollenaere
</TABLE>
 
 
                                       16
<PAGE>
 
                           AVERY DENNISON CORPORATION
 
                  INDEX TO FINANCIAL STATEMENTS AND FINANCIAL
                              STATEMENT SCHEDULES
 
                               ----------------
 
<TABLE>
<CAPTION>
                                                            REFERENCE (PAGE)
                                                         ----------------------
                                                         FORM 10-K    ANNUAL
                                                          ANNUAL    REPORT TO
                                                          REPORT   SHAREHOLDERS
                                                         --------- ------------
 <C>       <S>                                           <C>       <C>
 Data incorporated by reference from the attached por-
  tions of 1993 Annual Report to Shareholders of Avery
  Dennison Corporation:
  Report of Independent Certified Public Accountants....    --           53
  Consolidated Balance Sheet at January 1, 1994 and Jan-
   uary 2, 1993.........................................    --           36
  Consolidated Statement of Income for 1993, 1992 and
   1991.................................................    --           37
  Consolidated Statement of Shareholders' Equity for
   1993, 1992 and 1991..................................    --           38
  Consolidated Statement of Cash Flows for 1993, 1992
   and 1991.............................................    --           39
  Notes to Consolidated Financial Statements............    --        40-51
 
  Individual financial statements of 50% or less owned entities accounted for by
the equity method have been omitted because, considered in the aggregate or as a
single subsidiary, they do not constitute a significant subsidiary.
 
  With the exception of the consolidated financial statements and the
accountants' report thereon listed in the above index, and the information
referred to in Items 1, 5, 6 and 7, all of which is included in the 1993 Annual
Report and incorporated herein by reference, the 1993 Annual Report is not to be
deemed "filed" as part of this report.
 
 Data submitted herewith:
  Report of Independent Certified Public Accountants....    S-2         --
  Financial Statement Schedules (for 1993, 1992 and
   1991):
         V --Property, Plant and Equipment.............     S-3         --
        VI --Accumulated Depreciation, Depletion, and
             Amortization of Property, Plant and
             Equipment.................................     S-4         --
      VIII --Valuation and Qualifying Accounts and
             Reserves..................................     S-4         --
        IX --Short-term Borrowings.....................     S-5         --
         X --Supplementary Income Statement
             Information...............................     S-5         --
  Consent of Independent Accountants....................    S-6         --
</TABLE>
 
  All other schedules are omitted since the required information is not present
or is not present in amounts sufficient to require submission of the schedule,
or because the information required is included in the consolidated financial
statements and notes thereto.
 
 
                                      S-1
<PAGE>
 
               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
 
To the Board of Directors and Shareholders
of Avery Dennison Corporation
 
  Our report on the consolidated financial statements of Avery Dennison
Corporation and subsidiaries has been incorporated by reference in this Form
10-K from page 53 of the 1993 Annual Report to Shareholders of Avery Dennison
Corporation. In connection with our audits of such financial statements, we
have also audited the related financial statement schedules listed in the index
on page S-1 of this Form 10-K.
 
  In our opinion, the financial statement schedules referred to above, when
considered in relation to the basic financial statements taken as a whole,
present fairly, in all material respects, the information required to be
included therein.
 
                                        COOPERS & LYBRAND
 
Los Angeles, California
January 31, 1994
 
                                      S-2
<PAGE>
 
                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
 
                   SCHEDULE V--PROPERTY, PLANT AND EQUIPMENT
 
                                 (IN MILLIONS)
 
<TABLE>
<CAPTION>
                              BALANCE AT                                BALANCE
                              BEGINNING  ADDITIONS                       AT END
                               OF YEAR    AT COST  RETIREMENTS OTHER(A) OF YEAR
                              ---------- --------- ----------- -------- --------
<S>                           <C>        <C>       <C>         <C>      <C>
1993
 Land........................  $   33.3   $   .5     $  3.0     $ (2.1) $   28.7
 Buildings...................     351.6     22.4        8.9       (4.2)    360.9
 Machinery and equipment.....     948.5     69.9       27.8      (36.8)    953.8
 Construction in progress....      65.8      7.8         .8       (3.5)     69.3
                               --------   ------     ------     ------  --------
  Totals.....................  $1,399.2   $100.6     $ 40.5     $(46.6) $1,412.7
                               ========   ======     ======     ======  ========
1992
 Land........................  $   37.1   $  --      $  3.6     $  (.2) $   33.3
 Buildings...................     356.7     10.9       15.5        (.5)    351.6
 Machinery and equipment.....     951.3     86.6       84.0       (5.4)    948.5
 Construction in progress....      75.6     (9.7)       --         (.1)     65.8
                               --------   ------     ------     ------  --------
  Totals.....................  $1,420.7   $ 87.8     $103.1     $ (6.2) $1,399.2
                               ========   ======     ======     ======  ========
1991
 Land........................  $   31.0   $  6.6     $   .4     $  (.1) $   37.1
 Buildings...................     325.1     46.2        6.0       (8.6)    356.7
 Machinery and equipment.....     913.9    115.9       67.6      (10.9)    951.3
 Construction in progress....     125.7    (46.2)        .7       (3.2)     75.6
                               --------   ------     ------     ------  --------
  Totals.....................  $1,395.7   $122.5     $ 74.7     $(22.8) $1,420.7
                               ========   ======     ======     ======  ========
</TABLE>
- --------
(A) Primarily represents the impact of changes in foreign currency exchange
    rates on the reported balances.
 
                                      S-3
<PAGE>
 
                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
 
       SCHEDULE VI--ACCUMULATED DEPRECIATION, DEPLETION, AND AMORTIZATION
                        OF PROPERTY, PLANT AND EQUIPMENT
 
                                 (IN MILLIONS)
 
<TABLE>
<CAPTION>
                                          ADDITIONS
                                 BALANCE   CHARGED
                                   AT     TO COSTS                       BALANCE
                                BEGINNING    AND                         AT END
                                 OF YEAR  EXPENSES  RETIREMENTS OTHER(A) OF YEAR
                                --------- --------- ----------- -------- -------
<S>                             <C>       <C>       <C>         <C>      <C>
1993
 Buildings.....................  $112.0     $24.6      $ 7.2     $ (2.2) $127.2
 Machinery and equipment.......   507.3      59.5       19.8      (20.0)  527.0
                                 ------     -----      -----     ------  ------
  Totals.......................  $619.3     $84.1      $27.0     $(22.2) $654.2
                                 ======     =====      =====     ======  ======
1992
 Buildings.....................  $109.2     $12.7      $ 9.8     $  (.1) $112.0
 Machinery and equipment.......   497.3      71.1       57.6       (3.5)  507.3
                                 ------     -----      -----     ------  ------
  Totals.......................  $606.5     $83.8      $67.4     $ (3.6) $619.3
                                 ======     =====      =====     ======  ======
1991
 Buildings.....................  $103.0     $12.1      $ 4.9     $ (1.0) $109.2
 Machinery and equipment.......   471.0      71.0       34.1      (10.6)  497.3
                                 ------     -----      -----     ------  ------
  Totals.......................  $574.0     $83.1      $39.0     $(11.6) $606.5
                                 ======     =====      =====     ======  ======
</TABLE>
- --------
(A) Primarily represents the impact of changes in foreign currency exchange
    rates on the reported balances.
 
         SCHEDULE VIII--VALUATION AND QUALIFYING ACCOUNTS AND RESERVES
 
                                 (IN MILLIONS)
 
<TABLE>
<CAPTION>
                                          ADDITIONS
                                    ---------------------
                           BALANCE  CHARGED               DEDUCTIONS--
                             AT     TO COSTS              UNCOLLECTIBLE BALANCE
                          BEGINNING   AND        FROM       ACCOUNTS    AT END
                           OF YEAR  EXPENSES ACQUISITIONS  WRITTEN OFF  OF YEAR
                          --------- -------- ------------ ------------- -------
<S>                       <C>       <C>      <C>          <C>           <C>
1993
 Allowance for doubtful
  accounts...............   $18.4    $ 7.7       $--          $9.4       $16.7
                            =====    =====       ====         ====       =====
1992
 Allowance for doubtful
  accounts...............   $18.4    $ 8.3       $--          $8.3       $18.4
                            =====    =====       ====         ====       =====
1991
 Allowance for doubtful
  accounts...............   $14.8    $10.5       $--          $6.9       $18.4
                            =====    =====       ====         ====       =====
</TABLE>
 
                                      S-4
<PAGE>
 
                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
 
                       SCHEDULE IX--SHORT-TERM BORROWINGS
 
                                 (IN MILLIONS)
 
<TABLE>
<CAPTION>
                                               MAXIMUM     AVERAGE     WEIGHTED
                                    WEIGHTED   AMOUNT      AMOUNT       AVERAGE
                         BALANCE AT AVERAGE  OUTSTANDING OUTSTANDING INTEREST RATE
                           END OF   INTEREST DURING THE  DURING THE   DURING THE
                            YEAR      RATE      YEAR       YEAR(A)      YEAR(A)
                         ---------- -------- ----------- ----------- -------------
<S>                      <C>        <C>      <C>         <C>         <C>
1993
 Short-term borrowings
  from banks............   $53.6       7.0%    $ 91.1       $61.8         8.7%
                           =====      ====     ======       =====        ====
1992
 Short-term borrowings
  from banks............   $77.4      11.1%    $103.7       $84.5        10.5%
                           =====      ====     ======       =====        ====
1991
 Short-term borrowings
  from banks............   $77.1      10.9%    $139.0       $87.3        10.0%
                           =====      ====     ======       =====        ====
</TABLE>
- --------
(A) The average amount of short-term debt outstanding and weighted average
    interest rate during the year are based on the average of month-end
    balances.
 
             SCHEDULE X--SUPPLEMENTARY INCOME STATEMENT INFORMATION
 
                                 (IN MILLIONS)
 
<TABLE>
<CAPTION>
                                                              1993  1992  1991
                                                              ----- ----- -----
<S>                                                           <C>   <C>   <C>
Charged to Costs and Expenses:
 Maintenance and Repairs..................................... $46.8 $45.4 $44.0
</TABLE>
 
                                      S-5
<PAGE>
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
  We consent to the incorporation by reference in the registration statements
of Avery Dennison Corporation on Form S-8 (File Nos. 2-47617, 2-60937, 2-82207,
33-1132, 33-3645, 33-3637, 33-27275, 33-35995-01, 33-41238 and 33-45376) of our
report, which includes an explanatory paragraph regarding the Company's
adoption of the provisions of the Financial Accounting Standards Board's
Statement of Financial Accounting Standards ("SFAS") No. 106, "Employers'
Accounting for Postretirement Benefits Other Than Pensions", SFAS No. 109,
"Accounting for Income Taxes" and SFAS No. 112, "Employers' Accounting for
Postemployment Benefits" during 1993, dated January 31, 1994, which appears on
page 53 of the 1993 Annual Report to Shareholders and is incorporated by
reference in this Annual Report on Form 10-K. We also consent to the
incorporation by reference of our report on the financial statement schedules
listed in the index on page S-1.
 
                                        COOPERS & LYBRAND
 
Los Angeles, California
March 17, 1994
 
                                      S-6
<PAGE>
 
                           AVERY DENNISON CORPORATION
 
                                 EXHIBIT INDEX
 
                       FOR THE YEAR ENDED JANUARY 1, 1994
 
                               ----------------
 
INCORPORATED BY REFERENCE:
 
<TABLE>
<CAPTION>
                                     ORIGINALLY
                                      FILED AS
 EXHIBIT                              EXHIBIT
   NO.              ITEM                NO.                  DOCUMENT
 -------            ----             ----------              --------
 <C>      <S>                        <C>        <C>
  (3.1)   Restated Articles of In-              Proxy Statement dated February
           corporation............     B        28, 1977 for Annual Meeting of
                                                Stockholders March 30, 1977;
                                                located in File No. 0-225 at
                                                Securities and Exchange
                                                Commission, 450 5th St., N.W.,
                                                Washington, D.C.
  (3.1.1) Amendment to Certificate
           of Incorporation, filed
           April 10, 1984 with Of-
           fice of Delaware Secre-
           tary of State..........      3.1.1   1983 Annual Report on Form 10-K
  (3.1.2) Amendment to Certificate
           of Incorporation, filed
           April 11, 1985 with Of-
           fice of Delaware Secre-
           tary of State..........      3.1.2   1984 Annual Report on Form 10-K
  (3.1.3) Amendment to Certificate
           of Incorporation filed
           April 6, 1987 with Of-
           fice of Delaware Secre-
           tary of State..........      3.1.3   1986 Annual Report on Form 10-K
  (3.1.4) Amendment to Certificate
           of Incorporation filed
           October 17, 1990 with
           Office of Delaware Sec-      3.1     Current Report on Form 8-K filed
           retary of State........              October 31, 1990
  (3.2)   Bylaws, as amended......      3.2     1992 Annual Report on Form 10-K
  (4.1)   Rights Agreement dated
           as of June 30,               1       Current Report on Form 8-K filed
           1988...................              July 9, 1988
  (4.2)   Indenture, dated as of
           March 15, 1991,
           between Registrant and
           Security Pacific
           National Bank, as
           Trustee (the "Inden-         4       Registration Statement on Form S-
           ture").................              3 (File No. 33-39491)
  (4.3)   Officers' Certificate
           establishing a series
           of Securities entitled
           "Medium-Term Notes" un-     28.1     Current Report on Form 8-K filed
           der the Indenture......              March 25, 1991
  (4.4)   First Supplemental In-
           denture, dated as of
           March 16, 1993, between
           Registrant and
           BankAmerica National
           Trust Company, as suc-
           cessor Trustee (the
           "Supplemental Inden-         4.2     Registration Statement on Form S-
           ture").................              3 (File No. 33-59642)
</TABLE>
 
- --------
*Management contract or compensatory plan or arrangement required to be filed
   as an Exhibit to this Form 10-K pursuant to Item 14(c).

                                       1
<PAGE>
 

<TABLE>
<CAPTION>
                                     ORIGINALLY
                                      FILED AS
 EXHIBIT                              EXHIBIT
   NO.              ITEM                NO.                  DOCUMENT
 -------            ----             ----------              --------
 <C>      <S>                        <C>        <C>
  (4.5)   Officers' Certificate
           establishing a series
           of Securities entitled
           "Medium-Term Notes" un-
           der the Indenture, as
           amended by the Supple-       4.1     Current Report on Form 8-K filed
           mental Indenture.......              April 7, 1993
 (10.1)   *Amended 1973 Stock Op-
           tion and Stock Appreci-
           ation Rights Plan for
           Key Employees of Avery
           International Corpora-
           tion ("1973 Plan").....     10.1     1987 Annual Report on Form 10-K
 (10.1.3) *Form of Incentive Stock
           Option Agreement for
           use under 1973 Plan....     10.1.3   1984 Annual Report on Form 10-K
 (10.1.4) *Form of Non-Qualified
           Stock Option Agreement
           for use under 1973
           Plan...................     10.1.4   1987 Annual Report on Form 10-K
 (10.1.5) *Form of coupled Stock
           Appreciation Right
           Agreement for use under
           1973 Plan..............     10.1.5   1985 Annual Report on Form 10-K
 (10.1.6) 1985 U.K. Stock Option
           Scheme.................     10.1.7   1985 Annual Report on Form 10-K
 (10.1.7) Form of Incentive Stock
           Option Agreement for
           use under U.K. Stock
           Option Scheme..........     10.1.8   1985 Annual Report on Form 10-K
 (10.1.8) Form of Stock Option
           Agreement for use under
           U.K. Stock Option
           Scheme.................     10.1.9   1985 Annual Report on Form 10-K
 (10.2)   *1988 Stock Option and
           Stock Appreciation
           Rights Plan for Key Em-
           ployees of Avery Inter-
           national Corporation
           ("1988 Plan")..........     10.2     1987 Annual Report on Form 10-K
 (10.2.1) *Form of Non-Qualified
           Stock Option Agreement
           for use under 1988
           Plan...................     10.2.1   1990 Annual Report on Form 10-K
 (10.2.2) *Form of Incentive Stock
           Option Agreement for
           use under 1988 Plan....     10.2.2   1991 Annual Report on Form 10-K
 (10.3)   *Deferred Compensation
           Plan for Directors.....     10.3     1981 Annual Report on Form 10-K
 (10.5)   *Executive Medical and
           Dental Plan (descrip-
           tion)..................     10.5     1981 Annual Report on Form 10-K
 (10.6)   *Executive Financial
           Counseling Service (de-
           scription).............     10.6     1981 Annual Report on Form 10-K
 (10.7.1) *Executive Employment
           Security Policy dated
           February 1, 1983.......     10.7.1   1982 Annual Report on Form 10-K
 (10.7.2) *Executive Employment
           Security Policy dated
           February 1, 1985.......     10.13    1984 Annual Report on Form 10-K
 (10.8.1) *Agreement dated October
           24, 1990 with Charles
           D. Miller..............     10.8.1   1990 Annual Report on Form 10-K
 (10.8.2) *Agreement dated October
           23, 1990 with Philip M.
           Neal...................     10.8.2   1990 Annual Report on Form 10-K
</TABLE>
- --------
*Management contract or compensatory plan or arrangement required to be filed
   as an Exhibit to this Form 10-K pursuant to Item 14(c).
 
                                       2
<PAGE>
 
<TABLE>
<CAPTION>
                                      ORIGINALLY
                                       FILED AS
  EXHIBIT                              EXHIBIT
    NO.              ITEM                NO.                  DOCUMENT
  -------            ----             ----------              --------
 <C>       <S>                        <C>        <C>
 (10.9)    *Executive Group Life
            Insurance Plan.........    10.9      1982 Annual Report on Form 10-K
 (10.10)   *Form of Indemnity
            Agreements between Reg-
            istrant and certain di-
            rectors and officers...    10.10     1986 Annual Report on Form 10-K
 (10.11)   *Supplemental Executive
            Retirement Plan........    10.11     1983 Annual Report on Form 10-K
 (10.11.2) *Amended Letter of Grant
            to C.D. Miller under
            Supplemental Executive
            Retirement Plan........    10.11.2   1992 Annual Report on Form 10-K
 (10.12)   *Executive Deferred Com-
            pensation Plan.........    10.12     1984 Annual Report on Form 10-K
 (10.12.1) *Amendment No. 1 to Ex-
            ecutive Deferred Com-
            pensation Plan.........    10.13.1   1985 Annual Report on Form 10-K
 (10.12.2) *Amendment No. 2 to Ex-
            ecutive Deferred Com-
            pensation Plan.........    10.12.2   1988 Annual Report on Form 10-K
 (10.12.3) *Form of Enrollment
            Agreement for use under
            Executive Deferred
            Compensa-tion Plan.....    10.13.2   1985 Annual Report on Form 10-K
 (10.13.2) *Fourth Amended Avery
            Dennison Retirement
            Plan for Directors.....    10.13.2   1992 Annual Report on Form 10-K
 (10.15)   *1988 Stock Option Plan
            for Non-Employee Direc-
            tors ("Director Plan").    10.15     1987 Annual Report on Form 10-K
 (10.15.1) *Form of Non-Qualified
            Stock Option Agreement
            for use under Director
            Plan...................    10.15.1   1987 Annual Report on Form 10-K
 (10.16)   *Executive Variable De-
            ferred Compensa-tion
            Plan ("EVDCP").........    10.16     1988 Annual Report on Form 10-K
 (10.16.1) *Amendment No. 1 to
            EVDCP..................    10.16.1   1988 Annual Report on Form 10-K
 (10.16.2) *Form of Enrollment
            Agreement for use under
            EVDCP..................    10.16.1   1987 Annual Report on Form 10-K
 (10.17)   *Amended and Restated
            Directors Deferred Com-
            pensation Plan.........    10.17     1986 Annual Report on Form 10-K
 (10.17.1) *Amendment No. 1 to Di-
            rectors Deferred Com-
            pensation Plan.........    10.17.1   1988 Annual Report on Form 10-K
 (10.17.2) *Form of Enrollment
            Agreement for use under
            Directors Deferred Com-
            pensation Plan.........    10.17.2   1985 Annual Report on Form 10-K
 (10.18)   *Directors Variable De-
            ferred Compensation
            Plan ("DVDCP").........    10.18     1989 Annual Report on Form 10-K
 (10.18.1) *Form of Enrollment
            Agreement for use under
            DVDCP..................    10.18.1   1989 Annual Report on Form 10-K
 (10.19)   *1990 Stock Option and
            Incentive Plan for Key
            Employees of Avery In-
            ternational Corporation
            ("1990 Plan")..........    10.19     1989 Annual Report on Form 10-K
 (10.19.1) *Form of Non-Qualified
            Stock Option Agreement
            for use under 1990
            Plan...................    10.19.1   1991 Annual Report on Form 10-K
 (10.19.2) *Form of Incentive Stock
            Option Agreement for
            use under 1990 Plan....    10.19.2   1991 Annual Report on Form 10-K
</TABLE>
- --------
*Management contract or compensatory plan or arrangement required to be filed
   as an Exhibit to this Form 10-K pursuant to Item 14(c).
 
                                       3
<PAGE>
 
<TABLE>
<CAPTION>
                                      ORIGINALLY
                                       FILED AS
  EXHIBIT                              EXHIBIT
    NO.              ITEM                NO.                  DOCUMENT
  -------            ----             ----------              --------
 <C>       <S>                        <C>        <C>
 (10.20.1) *1982 Incentive Stock
            Option Plan of Dennison     4.3      Registration Statement on Form S-
            Manufacturing Company..              8 (File No. 33-35995-01)
 (10.20.2) *1985 Incentive Stock
            Option Plan of Dennison     4.4      Registration Statement on Form S-
            Manufacturing Company..              8 (File No. 33-35995-01)
 (10.20.3) *1988 Stock Option Plan
            of Dennison Manufactur-     4.5      Registration Statement on Form S-
            ing Company............              8 (File No. 33-35995-01)
 (10.20.4) *Amendments effective as
            of October 16, 1990 to
            the 1982 Incentive
            Stock Option Plan, 1985
            Incentive Stock Option
            Plan and 1988 Stock Op-
            tion Plan of Dennison       4.6      Registration Statement on Form S-
            Manufacturing Company..              8 (File No. 33-35995-01)
 (10.27)   *Key Executive Long-Term
            Incentive Plan.........    10.27     1991 Annual Report on Form 10-K
 (10.28)   *Executive Deferred Re-
            tirement Plan ("EDRP").    10.28     1992 Annual Report on Form 10-K
 (10.28.1) *Form of Enrollment
            Agreement for use under
            EDRP...................    10.28.1   1992 Anual Report on Form 10-K
</TABLE>
 
- --------
*Management contract or compensatory plan or arrangement required to be filed
   as an Exhibit to this Form 10-K pursuant to Item 14(c).

                                       4
<PAGE>
 
SUBMITTED HEREWITH:
 
<TABLE>
<CAPTION>
 EXHIBIT NO.                                ITEM
 -----------                                ----
 <C>         <S>
 10.7.3      * Executive Employment Security Policy dated November 19, 1987
 10.10.1     * Form of Indemnity Agreement between Registrant and certain
               directors and officers
 10.16.3     * Amendment No. 2 to Executive Variable Deferred Compensation Plan
 10.19.3     * Amendment No. 1 to 1990 Stock Option and Incentive Plan for Key
               Employees of Avery Dennison Corporation
 10.27.1     * Amended and Restated Key Executive Long-Term Incentive Plan
 10.28.2     * Amendment No. 1 to Executive Deferred Retirement Plan
 10.29       * Executive Incentive Compensation Plan
 10.30       * Senior Executive Incentive Compensation Plan
 11            Statement re Computation of Net Income Per Share Amounts.
 13            Portion of Annual Report to Shareholders for fiscal year ended
               January 1, 1994.
 22            List of Subsidiaries.
 23            Consent of Independent Accountants (see page S-6).
</TABLE>
- --------
*Management contract or compensatory plan or arrangement required to be filed
   as an Exhibit to this Form 10-K pursuant to Item 14(c).
 
                       STATEMENT AND AGREEMENT REGARDING
                          LONG TERM DEBT OF REGISTRANT
 
Except as indicated above, Registrant has no instrument with respect to long-
term debt under which securities authorized thereunder equal or exceed 10% of
the total assets of Registrant and its subsidiaries on a consolidated basis.
Registrant agrees to furnish a copy of its long-term debt instruments to the
Commission upon request.
 
                                       5
<PAGE>
 
[LOGO OF AVERY DENNISON]

<PAGE>
 
                           AVERY DENNISON CORPORATION
                           --------------------------

                      EXECUTIVE EMPLOYMENT SECURITY POLICY
                      ------------------------------------



     The following Policy shall be applicable to such officers of the Company as
shall be selected by the Compensation Committee of the Company's Board and
notified thereof as hereinafter provided.  This Policy shall not apply to any
officer of the Company who is a party to a separate employment agreement with
the Company or a subsidiary thereof, unless such employment agreement expressly
provides that this Policy shall be applicable to said Officer, and said
Agreement has been approved by the Compensation Committee, and he is provided
with notice hereunder.

     This Policy shall be operative only for a period of three (3) years after a
Change of Control.  This Policy shall not be applicable, and no payments shall
be made pursuant to it, unless a Change of Control occurs.

     1.  DEFINITIONS.
         ------------
     For purposes of this Policy the following terms shall have the meaning set
forth in this Paragraph 1:
     A.  "Board" shall mean the Board of Directors of the Company.
          -----                                                   

     B.  "Cause" shall mean (i) willful refusal by Participant to follow a
          -----                                                           
lawful written order of the Board, (ii) willful misconduct, dishonesty or
reckless disregard of his duties by Participant, or (iii) the conviction of
Participant of any felony involving moral turpitude.

     C.  "Change of Control" shall mean a change in control of the Company of a
          -----------------                                                    
nature that would be required to be reported in response to Item 5(f) of
Schedule 14A, Regulation 240.14a-101, promulgated under the Securities Exchange
Act of 1934 as in effect on the date of this Policy or, if Item 5(f) is no
longer in effect, any regulation issued by the Securities and Exchange
Commission pursuant 

                                       1
<PAGE>
 
to the Securities Exchange Act of 1934 which serves similar purposes;
provided that, without limitation, a Change of Control shall be deemed to have
occurred if and when (a) any "person" (as such term is used in Sections 13(d)
and 14(d)(2) of the Securities Exchange Act of 1934) is or becomes a beneficial
owner, directly or indirectly, of securities of the Company representing fifty
percent (50%) or more of the combined voting power of the Company's then
outstanding securities or (b) individuals who were members of the Board
immediately prior to a meeting of the shareholders of the Company involving a
contest for the election of directors shall not constitute a majority of the
Board following such election.

     D.  "Company" shall mean Avery Dennison Corporation.
          -------                                        
     E.  "Compensation Committee" shall mean the Compensation  Committee of the
          -----------------------                                              
Board.
     F.  "Conflict of Interest" is defined in Paragraph 9 hereof.
          --------------------                                   

     G.  "Participant" shall mean an officer of the Company who has been
          -----------                                                   
selected by the Compensation Committee to participate under this Policy, who has
been so notified by the Compensation Committee, and who has acknowledged such
notification pursuant to Paragraph 13 hereof.  Participants shall mean all
officers of the Company so selected and notified, and who have so acknowledged
notification.

     H.  "Period of Employment" shall mean the number of months of employment of
          --------------------                                                  
a Participant by the Company.  "Period of Employment" is used to ascertain the
number of months for which Termination Indemnity payments will be paid pursuant
to the terms hereof.  Prior service may be included within the Period of
Employment at the discretion of the Compensation Committee if a termination
allowance was not paid at the time prior service ended.  Period of Employment
shall include disability and military leaves of absence but exclude other leaves
of absence unless such leaves of absence are for the convenience of the Company
and are approved by the Compensation Committee.  Earned but accrued vacation
credits shall not be included within "Period of Employment".

                                       2
<PAGE>
 
         I. "Termination Indemnity Payments" shall mean those Termination
             ------------------------------
Indemnity Payments provided by the terms of this Agreement.

         J.  "Total Compensation" shall mean the amount per annum equal to the
              ------------------                                              
highest annual compensation (salary plus bonus) paid to Participant by Company
during any of Company's three (3) fiscal years immediately preceding termination
of employment.  "Monthly Total Compensation" shall mean one twelfth (1/12) of
Total Compensation.

     2.  TERMINATION OF EMPLOYMENT BY THE COMPANY.
         ---------------------------------------- 

     Within three years after a Change of Control of Company, in the event of
termination by the Company of the active employment of any Participant (except
where the basis for such termination is Cause, death, disability or normal
retirement at age sixty-five [65]), such Participant shall be entitled to
receive and the Company shall be obligated to pay as Termination Indemnity
Payments an amount equal to the Participant's Monthly Total Compensation for the
number of months following such termination indicated in Paragraph 6 below, less
one half (1/2) of all salary, bonus, other remuneration and the fair market
value to Participant of fringe benefits, the Participant may receive from new
employment during the period he is entitled to Termination Indemnity Payments.

     3.  TERMINATION OF EMPLOYMENT BY THE PARTICIPANT.
         -------------------------------------------- 

     During the three (3) years after a Change of Control of Company, if the
Board fails to reelect a Participant to his then existing or reasonably
comparable office, or if a change not acceptable to a Participant is made that
affects a substantial reduction in his compensation or benefits (except for (i)
a general reduction of compensation or benefits affecting all Participants and
resulting from a severe economic down-turn in the financial position of the
Company, or (ii) for normal retirement at age sixty-five [65] of such
Participant) such Participant shall have the right by written notice to the
Company to terminate his active employment as of the last day of the month in
which such written notice is delivered to the Company, and such Participant
shall be entitled to receive and the Company shall be obligated to pay as
Termination Indemnity Payments an amount equal to the Participant's Monthly
Total 

                                       3
<PAGE>
 
Compensation for the number of months following such termination indicated
in Paragraph 6 below, less one half (1/2) of all salary, bonus, other
remuneration and the fair market value to Participant of fringe benefits, the
Participant may receive from new employment during the period he is entitled to
Termination Indemnity Payments.  Except as provided above in this paragraph, no
Termination Indemnity Payments will be paid pursuant to the terms of this Policy
to any Participant whose employment at Company is terminated by voluntary
resignation (unless otherwise determined by the Compensation Committee).

     4.  DEATH/DISABILITY/RETIREMENT:
         --------------------------- 
         CONTINUATION OF BENEFITS IN CASE OF DEATH.
         ----------------------------------------- 

     Participant shall not receive payments under this Policy on account of
termination of employment because of death or disability or upon normal
retirement at age sixty-five (65) or thereafter.  Should a Participant covered
by this Policy die after commencement of payments to him of the Termination
Indemnity Payments but before such Termination Indemnity Payments are paid in
full, the balance the Participant would have received had he lived shall be paid
in installments as designated in writing by such Participant; or if there is not
effective written designation then to his spouse; or if there is neither an
effective written designation nor a surviving spouse, then to his estate.
Designation of a beneficiary or beneficiaries to receive the balance of any
Termination Indemnity Payments hereunder shall be made by written notice to the
Company and the Participant may revoke or change any such designation of
beneficiary at any time by a later written notice to the Company.

     5.  CAUSE.
         ----- 
     In the event the Participant's employment is terminated for Cause,
Participant shall not receive any payments under this Policy.

     6.  TERMINATION INDEMNITY PAYMENTS.
         ------------------------------ 
     Termination Indemnity Payments shall be computed and paid in accordance
with the following schedule:

                                       4
<PAGE>
 
<TABLE> 
<CAPTION> 
        Period of Employment               Termination Indemnity Payments
        --------------------              ---------------------------------
                                          (Amount equal to 100% of Monthly
                                          Total Compensation for the number
                                          of months set forth below)
        <C>                               <S> 
        Less than one year                12 months

        One year or more                  24 months

        Three years or more               36 months
</TABLE> 

        The maximum period of Termination Indemnity Payments shall be thirty-six
(36) months or age sixty-five (65), whichever comes first.

        Payments of the Monthly Termination Indemnity Payments hereunder shall
be made at the regular pay period of the Company or in such other manner as may
be agreed upon by the Participant entitled to receive such payments and the
Compensation Committee.  Payments made to a Participant hereunder as Termination
Indemnity Payments shall be deemed to be compensation for services rendered for
all purposes and shall be subject to applicable Federal, State and local tax
withholding and deduction requirements.

        If during the period a Participant is receiving Termination Indemnity
Payments under this Policy such Participant makes false statements or conducts
himself in a fraudulent or dishonest manner which materially and adversely
affects the Company, the Board may terminate all payments hereunder.

        7.  OTHER COMPANY EMPLOYMENT BENEFITS.
            --------------------------------- 

        Participants entitled to receive Termination Indemnity Payments under
this Policy shall be entitled to participate in certain employee insurance plans
(as described below) during the period the Termination Indemnity Payments
provided for herein are being paid.  During the period a Participant is
receiving payments hereunder, he shall be treated as a continuing employee for
purposes of participation in and accrual of rights and benefits under all of the
Company's life, accident, medical and dental insurance plans of Participant and
his spouse; however, he shall not be entitled to medical or dental coverages for
himself or his spouse if such medical or dental coverages are provided under any
other group plan or by another employer. In the event that such participation in
one or more of such Plans is not possible, Company shall arrange to provide
Participant with benefits substantially similar to those which Participant would
have been

                                       5
<PAGE>
 
entitled to receive under such Plans if he had continued as an employee at the
Total Compensation level; however, he shall not be entitled to medical or dental
coverages for himself or his spouse if such medical or dental coverages are
provided under any other group plan or by another employer.  Benefits of
continued participation in the Company Retirement Plan and any retirement plans
hereafter adopted in which Participant was entitled to participate prior to date
of termination (hereinafter referred to as the "Plans") shall continue,
provided, however, that if Participant's continued participation is not possible
under the general terms and provisions of the Plans, Company shall arrange to
provide Participant with benefits substantially similar to those which
Participant would have been entitled to receive under the Plans if he had
continued as an employee for the full term provided in Paragraph 6 above at the
Participant's Total Compensation level.  This paragraph is not intended to limit
Participant's vested rights under any of Company's retirement plans to a period
of three (3) years or until age sixty-five (65); rather, such rights shall
continue pursuant to the terms of said Plans.  Participants receiving Termina-
tion Indemnity Payments hereunder shall not be entitled to continued
participation in or accrual of benefits under any Company stock option or
restricted stock plan. No stock option shall be granted to such Participant
under any Company stock option plan after the termination of active employment;
however, such Participant shall have the benefits of the rights vested as of the
date of termination of active employment pursuant to the terms of said plans.
Such Participant shall not be entitled to continued participation in the Company
Savings Plan.

    A Participant receiving Termination Indemnity Payments under this Policy
shall be entitled to purchase at depreciated book value the automobile (if any)
which Company was providing for the use of such Participant.  Also, such
Participant shall have the option to have assigned to him any assignable
insurance policy owned by Company which relates specifically to such
Participant. Company shall have no obligation to pay off any loans against such
insurance policies and such former Participant shall reimburse the Company for
the cash value of such insurance policies (if any).

    8.  OTHER EMPLOYMENT.
        ---------------- 

        After ceasing active employment with the Company or a subsidiary of the
Company, and during the period the Participant is eligible to receive any
Termination Indemnity Payments hereunder, such 

                                       6
<PAGE>
 
Participant has an obligation to use his best efforts to seek other employment,
and shall have the right to accept other employment or engage in other business
activities subject to the restriction set forth in Paragraph 9 below (relating
to Conflict of Interest). One half (1/2) of all salary, bonus, other remunera-
tion and the fair market value to Participant of fringe benefits from any such
new employment shall be deducted from or set off against Termination Indemnity
Payments and other benefits provided in this Policy.

    9.  CONFLICT OF INTEREST.
        -------------------- 

        During the period a Participant is entitled to receive Termination
Indemnity Payments hereunder, such Participant shall not, without the prior
written consent of the Company, engage directly or indirectly (including, by way
of example only, as a principal, partner, venturer, employee or agent), nor have
any direct or indirect interest, in any business which competes with the Company
or any of its subsidiaries in any area of the world in which the Company or such
subsidiary engages in business at the time of termination of the Participant's
active employment with the Company.  Included within the meaning of an indirect
interest for purposes of this Policy would be, by way of example only, an
interest in any such business held through a nominee, agent, option or other
device.  The foregoing clause does not apply to an investment by any Participant
in the stock of a publicly held corporation if the market value of such
investment at the time the Participant acknowledges this Policy and the
provisions hereof (if then owned) or when acquired by such Participant (if
acquired after the date of such acknowledgment) does not exceed One Hundred
Thousand Dollars ($100,000) or to any investment by such Participant in a mutual
fund.

    If Participant directly or indirectly discloses to any third person any
confidential records or information, trade secrets or customer list relating to
Company's business, Participants's right to Termina-tion Indemnity Payments
hereunder shall terminate immediately (in addition to any other remedies that
Company may have).

    10. CONSULTATION FOR COMPANY.
        ------------------------ 

        During the period Participant is entitled to receive Termination
Indemnity Payments hereunder, he shall be available at reasonable times and
upon reasonable notice to consult with and advise other officers and executives
of the Company regarding the business and affairs of the Company; provided,
however, that 

                                       7
<PAGE>
 
such consultation and advice shall be scheduled and arranged so that it does not
interfere unreasonably with any other employment or business activities of
Participant.

    11. AMENDMENT OR TERMINATION OF POLICY.
        ---------------------------------- 

        The Company reserves the right to alter, amend or revoke this Policy
prospectively at any time prior to a Change of Control, by notice to the
Participants, but no such alteration, amendment or revocation shall be made
after a Change of Control except with the express prior written consent and
agreement of such Participant.  Nothing herein shall entitle any Participant to
continued employment with the Company or to continued tenure in any specific
office or position.

    12. TERMINATION OF TERMINATION INDEMNITY PAYMENTS.
        --------------------------------------------- 

        The Termination Indemnity Payments and all other benefits to which any
Participant is entitled hereunder shall terminate immediately if following
termination of active employment such person (1) breaches the Conflict of
Interest provisions in Paragraph 9 hereof, or (2) fails or refuses to consult
with and advise officers and other executives of the Company in accordance with
Paragraph 10 hereof, or (3) makes false statements or conducts himself in a
manner that in the reasonable discretion of the Board materially and adversely
affects the Company per Paragraph 6 hereof, or (4) reaches his sixty-fifth
(65th) birthday.

                                       8
<PAGE>
 
    13. ACKNOWLEDGEMENT BY COMPANY OFFICERS.
        ----------------------------------- 

        Each officer of the Company to whom this Policy is to be applicable
shall be informed thereof by letter substantially in the form attached as
Exhibit "A" hereto and, as a condition to entitlement by each such officer to
payments hereunder, such officer shall acknowledge in writing substantially
similar to the form of letter attached as Exhibit "B" hereto that the
Participant understands and agrees to be bound by the provisions of this Policy.
A list of the Participants shall be maintained by the Secretary of the Company.

    14. OTHER PROVISIONS.
        ---------------- 

        This Policy shall become effective as of November 19, 1987. The
Termination Indemnity Payments provided hereby supersede and replace any and all
other termination compensation to which any Participant is or might become
entitled under any other policies or practices of the Company, except
termination compensation covered by an agreement in effect on the effective date
hereof which has separately been approved by the Compensation Committee. The
rights and obligations of the Company under this Policy shall inure to the
benefit of and shall be binding upon the Company's successors and assigns.
References in this Policy to the male gender shall include the female gender. In
any action at law or in equity to enforce any of the provisions or rights under
this Policy, the unsuccessful party to such litigation as determined by the
court in a final judgment or decree shall pay the successful party or parties
all costs, expenses and reasonable attorneys fees incurred therein by such party
or parties (including without limitation such costs, expenses and fees on any
appeals) and if such successful party shall recover judgment or any such action
or proceedings, such costs, expenses and attorneys fees shall be included as
part of such judgment. Paragraphs or other headings contained in this Policy are
for reference purposes only and shall not affect in any way the meaning or
interpretation of this Policy. To the full extent controllable by stipulation of
the parties, this Policy shall be interpreted and enforced under California law.

                                       9
<PAGE>
 
Note:   This Policy is intended to remain outside the provisions of Section 67
- ----    of the Tax Reform Act of 1984, as originally enacted (adding Sections   
        280G and 4999 and amending Sections 275(a) and 3121(v) of the Internal  
        Revenue Code) (the "1984 Act").  Notwithstanding any other term or      
        provision contained in this Policy, no Termination Indemnity Payment    
        shall be made to any Participant in an amount which would subject any   
        portion of such Termination Indemnity Payment, or any such Termination  
        Indemnity Payment theretofore received by the Participant, to the excise
        tax provided in Section 67 of the 1984 Act.

                                       10
<PAGE>
 
                                                   Exhibit "A"



PERSONAL AND CONFIDENTIAL
=========================


(Date)


(Addressee)


Re: Avery Dennison Corporation
    Executive Employment Security Policy
    ------------------------------------

Dear ______________________:

You have been designated as one of the officers of Avery Dennison Corporation
(the "Company") covered by the above referenced Executive Employment Security
Policy (the "Policy"), a copy of which is enclosed.   This letter constitutes
the notice to you required by Paragraph 13 of the Policy.

Under Paragraph 13 of the Policy, your entitlement to any benefits which you may
eventually qualify to receive under the Policy is subject to the written
acknowledgment of  your understanding of and agreement to the terms and
conditions of the Policy.  Enclosed for this purpose are two copies of a form
letter for use.  Please complete, date and sign both copies of that letter and
return one signed copy to the Secretary of the Company while retaining the other
copy for your personal records.

Very truly yours,



(Secretary)

Encl.

                                       11
<PAGE>
 
                                                   Exhibit "B"



PERSONAL AND CONFIDENTIAL
=========================



Date: ______________________________



Avery Dennison Corporation
150 North Orange Grove Boulevard
Pasadena, California  91103
Attn:  Secretary

Re: Avery Dennison Corporation
    Executive Employment Security Policy
    ------------------------------------


Gentlemen:

This will acknowledge receipt of the Avery Dennison Corporation Executive
Employment Security Policy which was enclosed in your letter of
____________________________________.

I have read this Policy and understand and agree to all of its terms and
conditions.

I hereby designate ____________________________________________ as my
beneficiary(ies) to receive the balance of any Termination Indemnity Payments to
which I am entitled under the Policy but which remain unpaid at the date of my
death.  I understand that I may revoke or change this designation of
beneficiary(ies) at any time by a later written notice to the Company.

Very truly yours,



(Name of Participant)

                                       12

<PAGE>
 
                              INDEMNITY AGREEMENT
                              -------------------


     This Agreement is made as of the [day] day of [month], [year], by and
between AVERY DENNISON CORPORATION, a Delaware corporation ("Avery Dennison"),
and the undersigned [Director and Officer/Director/Officer] of Avery Dennison
(the "Indemnitee"), with reference to the following facts:

     The Indemnitee is currently serving as [a Director and an Officer/ a
Director/ an Officer] of Avery Dennison and Avery Dennison wishes the Indemnitee
to continue in such capacity.  The [Director and Officer/ Director/ Officer] is
willing, under certain circumstances, to continue serving as [a Director and an
Officer/ a Director/ an Officer] of Avery Dennison.

     In addition to the indemnification to which the Indemnitee is entitled
pursuant to the Bylaws of Avery Dennison, and as additional consideration for
the Indemnitee's service, Avery Dennison has, in the past, furnished at its
expense director's and officer's liability insurance protecting the Indemnitee
and Avery Dennison's other officers and directors from personal liability in
connection with their service.  Effective for Avery Dennison's 1986 fiscal year,
such insurance coverage was modified to provide significantly lower policy
limits, higher deductibles and additional exclusions.

     The Indemnitee has indicated that he or she does not regard the indemnities
available under Avery Dennison's Bylaws and the insurance remaining in effect as
adequate to protect the Indemnitee against the risks associated with
Indemnitee's service to Avery Dennison.  Avery Dennison and Indemnitee now agree
to this Indemnity Agreement in order to provide greater protection to Indemnitee
against such risks of service to Avery Dennison.

     Section 145 of the General Corporation Law of the State of Delaware, under
which Law Avery Dennison is organized, empowers corporations to indemnify a
person serving as a director, officer, employee or agent of the corporation and
a person who serves at the request of the corporation as a director, officer,
employee or agent of another corporation, partnership, joint venture, trust, or
other enterprise, and said Section 145 and the Bylaws of Avery Dennison specify
that the indemnification set forth in said Section 145 and in the Bylaws,
respectively, shall not be deemed exclusive of any other rights to which those
seeking indemnification may be entitled under any bylaw, agreement, vote of
stockholders or disinterested directors or otherwise.

     In order to induce the Indemnitee to continue to serve as [a Director and
an Officer/ a Director/ an Officer] of Avery Dennison and in consideration of
Indemnitee's continued service,  Avery Dennison hereby agrees to indemnify the
Indemnitee as follows:

     1.  Indemnity.  Avery Dennison will indemnify the Indemnitee, the
         ---------                                                    
Indemnitee's executors, administrators or assigns, for any Expenses (as defined
below) which the Indemnitee is or becomes legally obligated to pay in connection
with any Proceeding to the fullest extent permitted by law.  As used in this
Agreement the term "Proceeding" shall include any threatened, pending or
completed claim, action, suit or proceeding, whether brought by or in the right
of Avery Dennison or otherwise and whether of a civil, criminal, administrative
or investigative nature, in which Indemnitee may be or may have been involved as
a party or otherwise, by reason of the fact that Indemnitee is or was a director
or officer of Avery Dennison, by reason of any actual or alleged error or
misstatement or misleading statement made or suffered by Indemnitee, by reason
of any action taken by the Indemnitee or of any inaction on Indemnitee's part
while acting as such director or 
<PAGE>
 
officer, or by reason of the fact that Indemnitee was serving at the request
of Avery Dennison as a director, trustee, officer, employee or agent of another
corporation, partnership, joint venture, trust or other enterprise; provided,
                                                                    -------- 
that in each such case Indemnitee acted in good faith and in a manner which
Indemnitee reasonably believed to be in or not opposed to the best interests of
Avery Dennison and, in the case of a criminal proceeding, in addition had no
reasonable cause to believe that his or her conduct was unlawful.  As used in
this Agreement, the term "other enterprise" shall include (without limitation)
employee benefit plans and administrative committees thereof, and the term
"fines" shall include (without limitation) any excise tax assessed with respect
to any employee benefit plan.

     2.  Expenses.  As used in this Agreement the term "Expenses" shall include,
         --------                                                               
without limitation, damages, judgments, fines, penalties, settlements and costs,
attorneys' fees and disbursements and costs of attachment or similar bonds,
investigations, and any expenses of establishing a right to indemnification
under this Agreement.

     3.  Enforcement.  If a claim or request under this Agreement is not paid by
         -----------                                                            
Avery Dennison, or on its behalf, within thirty days after a written claim or
request has been received by Avery Dennison, the Indemnitee may at any time
thereafter bring suit against Avery Dennison to recover the unpaid amount of the
claim or request and if successful in whole or in part, the Indemnitee shall be
entitled to be paid also the Expenses of prosecuting such suit.  Avery Dennison
shall have the right to recoup from Indemnitee the amount of any item or items
of Expenses theretofore paid by Avery Dennison pursuant to this Agreement, to
the extent such Expenses are not reasonable in nature or amounts; provided,
                                                                  -------- 
however, that Avery Dennison shall have the burden of proving such Expenses to
be unreasonable. The burden of proving that the Indemnitee is not entitled to
indemnification for any other reason shall be upon Avery Dennison.


     4.  Subrogation.  In the event of payment under this Agreement, Avery
         -----------                                                      
Dennison shall be subrogated to the extent of such payment to all of the rights
of recovery of the Indemnitee, who shall execute all papers required and shall
do everything that may be necessary to secure such rights, including the
execution of such documents necessary to enable Avery Dennison effectively to
bring suit to enforce such rights.


     5.  Exclusions.
         ---------- 

     (a)  Avery Dennison shall be liable to the Indemnitee under this Agreement
in connection with any Proceeding (or part thereof) instituted by the Indemnitee
only if the initiation of such Proceeding was authorized in advance by the Board
of Directors of Avery Dennison.

     (b)  Avery Dennison shall not be liable under this Agreement to pay any
Expenses in connection with any claim made against the Indemnitee:

         (i) to the extent that payment is actually made to the Indemnitee under
a valid, enforceable and collectible insurance policy;

        (ii)  to the extent that the Indemnitee is indemnified and actually paid
otherwise than pursuant to this Agreement;
  
       (iii) in connection with a Proceeding by or in the right of Avery
Dennison in
<PAGE>
 
respect of any claim, issue or matter as to which Indemnitee shall have been
adjudged to be liable for negligence or misconduct in the performance of
Indemnitee's duty to Avery Dennison unless and only to the extent that any court
in which such action was brought shall determine upon application that, despite
the adjudication of liability but in view of all the circumstances of the case,
Indemnitee is fairly and reasonably entitled to indemnity for such expenses as
such court shall deem proper;

         (iv)  if it is proved by final judgment in a court of law or other
adjudication to have been based upon or attributable to the Indemnitee's in fact
having gained any personal profit or advantage to which Indemnitee was not
legally entitled;

         (v) for a disgorgement of profits made from the purchase and sale by
the Indemnitee of securities pursuant to Section 16(b) of the Securities
Exchange Act of 1934 and amendments thereto or similar provisions of any state
statutory law or common law;

         (vi) brought about or contributed to by the dishonesty of the
Indemnitee seeking payment hereunder; however, notwithstanding the foregoing,
the Indemnitee shall be protected under this Agreement as to any claims upon
which suit may be brought against Indemnitee by reason of any alleged dishonesty
on Indemnitee's part, unless a judgment or other final adjudication thereof
adverse to the Indemnitee shall establish that Indemnitee committed (A) acts of
active and deliberate dishonesty, (B) with actual dishonest purpose and intent,
(C) which acts were material to the cause of action so adjudicated; or

         (vii) for any judgment, fine or penalty which Avery Dennison is
prohibited by applicable law from paying as indemnity or for any other reason.

     6.  Indemnification of Expenses of Successful Party.  Notwithstanding any
         -----------------------------------------------                      
other provision of this Agreement, to the extent that Indemnitee has been
successful on the merits or otherwise in defense of any Proceeding or in defense
of any claim, issue or matter therein, including dismissal without prejudice,
Indemnitee shall be indemnified against any and all Expenses incurred in
connection therewith.

     7.  Partial Indemnification.   If Indemnitee is entitled under any
         -----------------------                                       
provision of this Agreement to indemnification by Avery Dennison for some or a
portion of Expenses of any nature, judgments, fines or penalties incurred by the
Indemnitee in the investigation, defense, appeal or settlement of any Proceeding
but not, however, for the total amount thereof, Avery Dennison shall
nevertheless indemnify Indemnitee for the portion of such Expenses, judgments,
fines or penalties to which Indemnitee is entitled.

     8.  Advances of Expenses.   Expenses incurred by the Indemnitee in
         --------------------                                          
connection with any Proceeding, except the amount of any settlement, shall be
paid by Avery Dennison in advance upon request of the Indemnitee that Avery
Dennison pay such expenses.  Written notice of any proposed settlement of a
claim for which Indemnitee intends to request payment by Avery Dennison
hereunder must be delivered to Avery Dennison as promptly as practicable, and
such claim shall be paid by Avery Dennison not later than two weeks after its
receipt thereof.  Indemnitee hereby undertakes to repay to Avery Dennison the
amount of any Expenses theretofore paid by Avery Dennison to the extent that it
is ultimately determined that such Expenses were not reasonable or that
Indemnitee is not entitled to indemnification.

     9.  Notice of Claim.  The Indemnitee, as a condition precedent to his or
         ---------------                                                     
her right to be indemnified or have Expenses advanced under this Agreement,
shall give to Avery Dennison notice in writing as soon as practicable of any
claim made against the Indemnitee for which indemnity 
<PAGE>
 
or advancement of Expenses will or could be sought under this Agreement. Notice
to Avery Dennison shall be given at its principal office and shall be directed
to the Corporate Secretary (or such other address as Avery Dennison shall
designate in writing to the Indemnitee); notice shall be deemed received if sent
by prepaid mail properly addressed, the date of such notice being the date
postmarked. In addition, the Indemnitee shall give Avery Dennison such
information and cooperation as it may reasonably require and as shall be within
the Indemnitee's power.

     10.  Counterparts.  This Agreement may be executed in any number of
          ------------                                                  
counterparts, all of which taken together shall constitute one instrument.

     11.  Indemnification Hereunder Not Exclusive.  Nothing herein shall be
          ---------------------------------------                          
deemed to diminish or otherwise restrict the Indemnitee's right to
indemnification and advancement of Expenses under any provision of the
Certificate of Incorporation or Bylaws of Avery Dennison and amendments thereto
or under law.

     12.  Governing Law.  This Agreement shall be governed by and construed in
          -------------                                                       
accordance with Delaware law.
 
     13.  Saving Clause.  Wherever there is a conflict between any provision of
          -------------                                                        
this Agreement and any applicable present or future statute, law or regulation
contrary to which Avery Dennison and the Indemnitee have no legal right to
contract, the latter shall prevail, but in such event the affected provisions of
this Agreement shall be curtailed and restricted only to the extent necessary to
bring them within applicable legal requirements.

     14.  Coverage.  The provisions of this Agreement shall apply with respect
          --------                                                            
to Indemnitee's service as [a Director and an Officer/ a Director/ an Officer]
of Avery Dennison prior to the date of this Agreement and with respect to all
periods of such service after the date of this Agreement, even though Indemnitee
may have ceased to be [a Director or an Officer/ a Director/ an Officer] of
Avery Dennison.

     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed and signed as of the day and year first above written.



AVERY DENNISON CORPORATION


By  _______________________________________
    Robert G. van Schoonenberg
    Vice President, General Counsel & Secretary



    _______________________________________
    [Name of Director/Officer]




<PAGE>
 
                                AMENDMENT NO. 2
                           AVERY DENNISON CORPORATION
                          EXECUTIVE VARIABLE DEFERRED
                               COMPENSATION PLAN


     WHEREAS, it has been determined that it is advisable to amend the Avery
Dennison Executive Variable Deferred Compensation Plan (the "Plan") to permit
smaller allocations to investment funds under Option B, and

     WHEREAS, it has also been determined that it is advisable to amend the Plan
to provide for the possibility of more frequent payment of Retirement Benefits
than is currently permitted,

     NOW, THEREFORE, the Plan is hereby amended as of the start of the 1993 Plan
Year in the following respects:

     1.   The first sentence of Article 4, Section 4.3(a)(ii) found on page 7 of
          the Plan document is replaced by the following sentence:

          "(ii) Option B.  Under Option B, a Participant may elect (a) one of
                --------                                                     
          four Declared Rates (as defined in Article 2) to be credited on 100%
          of his Deferral Account balance; (b) two of the four Declared Rates
          (as defined in Article 2) with each to be credited on 50% of his
          Deferral Account balance; (c) three of the four Declared Rates (as
          defined in Article 2) to be credited with 50% on one Deferral Account
          balance and 25% on each of two other accounts; or (d) four of the four
          Declared Rates (as defined in Article 2) with each to be credited on
          25% of his Deferral Account balance."

     2.   Article 5, entitled "Benefits," is amended to provide that (i)
          whenever benefits are to be paid in installments, the provisions of
          the Plan which call for quarterly payments are replaced by a
          requirement that

<PAGE>
 
          installment payments be made in such intervals as may be determined by
          the Committee, provided that such intervals shall not be less
          frequently than quarterly; and (ii) all installment payments will be
          calculated on an annual basis but paid in such intervals as may be
          determined by the Committee provided that such intervals shall not be
          less frequently than quarterly."


                                  Approved: /s/ CHARLES D. MILLER
                                            ____________________________________
                                            Charles D. Miller
                                            Chairman and Chief Executive Officer
                                            Avery Dennison Corporation


<PAGE>
 
                                AMENDMENT NO. 1
                  TO THE 1990 STOCK OPTION AND INCENTIVE PLAN
                FOR KEY EMPLOYEES OF AVERY DENNISON CORPORATION


WHEREAS, Section 11.2 of the 1990 Stock Option and Incentive Plan for Key
Employees of Avery Dennison Corporation (the "Plan") provides that the Plan may
be amended by the Board of Directors of Avery Dennison Corporation (the
"Company"), subject to shareholder approval in certain circumstances; and

WHEREAS, the Board of Directors of the Company has determined that it is
advisable to amend the Plan in certain respects and to submit this amendment to
the Company's shareholders for approval.

NOW, THEREFORE, the Plan is hereby amended effective as of January 1, 1994 in
the following respects:

1.   The first sentence of Section 2.1 is hereby deleted in its entirety and the
     following is inserted in lieu thereof:

     "The shares of stock subject to Options, Stock Appreciation Rights,
     Restricted Stock Awards, Performance Awards, Dividend Equivalents or Stock
     Payments shall be Common Stock, initially shares of the Company's common
     stock, par value $1.00 per share, as presently constituted, and the
     aggregate number of such shares which may be issued upon exercise of such
     options or rights or upon any such awards shall not exceed 7,950,000."

2.   The following language is hereby added at the end of Section 3.3(a)(ii):

     "; provided, however, that in no event shall the Committee grant Options to
     any individual Employee during any calendar year covering in excess of
     200,000 shares."



                              Approved:  /s/ CHARLES D. MILLER
                                         ____________________________________
                                         Charles D. Miller
                                         Chairman and Chief Executive Officer
                                         Avery Dennison Corporation

                                       

<PAGE>
 
                           AVERY DENNISON CORPORATION

                              AMENDED AND RESTATED
                              --------------------
                     KEY EXECUTIVE LONG-TERM INCENTIVE PLAN
                     --------------------------------------


                        Effective as of January 3, 1993


<PAGE>
 
                               TABLE OF CONTENTS
                               -----------------

<TABLE>
<C>       <S>                                                           <C>
I.        PURPOSE.....................................................   1
          -------
          
II.       PARTICIPATION...............................................   1
          ------------- 
                        
III.      DEFINITIONS.................................................   1
          -----------
          
IV.       GENERAL PLAN DESCRIPTION....................................   6
          ------------------------                     
          A.   Overview...............................................   6
          B.   Stock Options..........................................   6
               (1)  Size of Grant.....................................   6
               (2)  Exercise Price and Exercise Period................   6
               (3)  Vesting Provisions................................   6
               (4)  Other Provisions..................................   7
          C.   Deferred Cash Incentive Awards.........................   7
               (1)  Performance Cycle.................................   7
               (2)  Range of Award Opportunity........................   7
               (3)  Performance Measurement and Calculation of Awards.   8
                    (a)  Calculation Formula..........................   8
                    (b)  Weighting Factors - Categories 1 and 4.......   9
                    (c)  Weighting Factors - Categories 2 and 3.......   9
                    (d)  Achievement Factor...........................  10
                    (e)  Measurement Process..........................  10
               (4)  Total Shareholder Return Factor...................  10
               (5)  Discretionary Pool Participation..................  11

V.        PEER GROUP PERFORMANCE MEASUREMENT..........................  11
          ----------------------------------
 
VI.       NEW PARTICIPANTS............................................  12
          ----------------                                         
                                                                   
VII.      TERMINATION OF SERVICE......................................  12
          ----------------------                                   
          A.   Stock Options..........................................  12
          B.   Deferred Cash Incentive Awards.........................  12
 
VIII.     PAYMENT OF EARNED DEFERRED CASH INCENTIVE...................  13
          -----------------------------------------      
                                                         
IX.       TRANSFERS...................................................  13
          ---------                                      
                                                         
X.        PLAN ADMINISTRATION.........................................  14
          -------------------
          A.   General Administration.................................  14
          B.   Adjustments for Extraordinary Events...................  14
          C.   Amendment, Suspension or Termination of the Plan.......  14
          D.   Designation of Beneficiaries...........................  15
                                                                        
XI.       CHANGE OF CONTROL...........................................  15
          -----------------                                             
                                                                        
XII.      PRIOR PLAN..................................................  17
          ---------- 
</TABLE>

                                       i
<PAGE>
 
<TABLE>
<C>       <S>                                                            <C>
XIII.     MISCELLANEOUS PROVISIONS.....................................  17
          ------------------------
          A.   Unsecured Status of Claim...............................  17
          B.   Employment Not Guaranteed...............................  17
          C.   Right of Offset.........................................  17
          D.   Nonassignability........................................  18
          E.   Validity................................................  18
          F.   Withholding-Tax.........................................  18
          G.   Applicable Law..........................................  18
          H.   Inurement of Rights and Obligations.....................  18
</TABLE>

                                       ii
<PAGE>
 
                              AMENDED AND RESTATED
                              --------------------
                     KEY EXECUTIVE LONG-TERM INCENTIVE PLAN
                     --------------------------------------

I.   PURPOSE
     -------

The purpose of the Amended and Restated Key Executive Long-Term Incentive Plan
(the "Plan") is to focus key executives of Avery Dennison Corporation (the
"Company") on factors that influence the Company's long-term growth and success.
The Plan provides a means whereby Participants are given an opportunity to share
financially in the future value they help to create for the Company and its
stockholders.

II.  PARTICIPATION
     -------------

Participation in the Plan is limited to key executives of the Company who, in
the opinion of the Compensation Committee of the Board of Directors, have the
responsibility to materially influence the Company's long-range performance, and
who have been recommended for participation by the Chief Executive Officer of
the Company and designated as Participants by the Compensation Committee.

III. DEFINITIONS
     -----------

"ACHIEVEMENT FACTOR" means the percentage to be used in determining a
Participants's deferred cash incentive Award for achieving a specified
percentage of the pre-established Performance Objectives.

"AFTER-TAX INTEREST EXPENSE" means total interest expense as disclosed in the
Company's annual reports to shareholders and Peer Group companies' annual
reports to shareholders and quarterly reports on Form 10-Q, if applicable,
multiplied by one (1) minus the Tax Rate.

"AVERAGE CAPITAL" means the numerical average for a given year of ending Capital
for the five most recently completed fiscal quarters, including the last quarter
of that year.

"AVERAGE SHAREHOLDERS' EQUITY" means the numerical average for a given year of
ending Shareholders' Equity for the five most recently completed fiscal
quarters, including the last quarter of that year.

"AWARD" refers to either (a) a Stock Option granted under the 1990 Plan
evidenced by an Option Agreement which generally incorporates the terms and
provisions of the Plan relating to Stock Options, or (b) a deferred cash
incentive earned by a Participant based on the achievement of Company and, in
some cases, Business Unit financial objectives.

                                       1
<PAGE>
 
"BASE SALARY" means the annual base salary rate in effect for a Participant as
of the end of a Performance Cycle.

"BUSINESS UNIT" or "UNIT" refers to a group, division or subsidiary of the
Company.

"BUSINESS UNIT NET INCOME" means net income of a Business Unit as reported in
the Company's internally prepared Summary of Operations.

"BUSINESS UNIT ROTC" means the return on total capital of a Business Unit as
reported in the Company's internally prepared Summary of Operations.

"CAPITAL" refers to the sum of Shareholders' Equity and Long-Term Debt.

"CASH FLOW FROM OPERATIONS" means net cash provided by operating activities as
disclosed in the Company's annual reports to shareholders and quarterly reports
on Form 10-Q.

"CAUSE" means (i) continued failure by a Participant to perform his or her
duties (except as a direct result of the Participant's incapacity due to
physical or mental illness) after receiving notification by the Chief Executive
Officer or an individual designated by the Chief Executive Officer (or the Board
of Directors in the case of the Chief Executive Officer) identifying the manner
in which the Participant has failed to perform his or her duties, (ii) engaging
in conduct, which, in the opinion of a majority of the Board of Directors, is
materially injurious to the Company, or (iii) conviction of the Participant of
any felony involving moral turpitude.

"CHANGE OF CONTROL" shall mean a change in control of the Company of a nature
that would be required to be reported in response to Item 6(e) of Schedule 14A,
Regulation 240.14a-101, promulgated under the Securities Exchange Act of 1934 as
now in effect or, if Item 6(e) is no longer in effect, any regulations issued by
the Securities and Exchange Commission pursuant to the Securities Exchange Act
of 1934 which serve similar purposes; provided that, without limitation, a
Change of Control shall be deemed to have occurred if and when (a) any "person"
(as such term is used in Sections 13(d) and 14(d)(2) of the Securities Exchange
Act of 1934) is or becomes a beneficial owner, directly or indirectly, of
securities of the Company representing fifty percent (50%) or more of the
combined voting power of the Company's then outstanding securities, or (b)
individuals who were members of the Board of Directors of the Company
immediately prior to a meeting of the stockholders of the Company involving a
contest for the election of directors shall not constitute a majority of the
Board of Directors following such election.

"CODE" means the Internal Revenue Code of 1986, as amended.

                                       2
<PAGE>
 
"COMPANY ROTC" means the return on total capital of the Company as reported in
the Company's internally prepared Summary of Operations.

"COMPENSATION COMMITTEE" or "COMMITTEE" refers to the Compensation Committee of
the Board of Directors of the Company.

"DISABILITY" refers to a physical or mental condition that prevents a
Participant from performing his or her normal duties of employment.  If a
Participant makes application for disability benefits under the Company's long-
term disability program and qualifies for such benefits, the Participant shall
be presumed to qualify as totally and permanently disabled under the Plan.

"DISCRETIONARY POOL" or "POOL" refers to the sum of cash payments made available
by the Compensation Committee to Participants who have achieved exceptional
performance and to other Company employees who have made significant
contributions to the achievement of Performance Objectives.

"EARNINGS PER SHARE" or "EPS" means earnings per share, including extraordinary
gains and losses, divested operations and changes in accounting principles as
disclosed in the Company's annual reports to shareholders.

"ECONOMIC VALUE ADDED" means operating profit after taxes on income minus a
capital charge based upon the Company's weighted average cost of capital.

"EFFECTIVE DATE" means January 3, 1993, which is the first day of the initial
Performance Cycle.

"FAIR MARKET VALUE" means the average of the high and low trading price of the
Company's common stock on a given day, as reported on the New York Stock
Exchange Composite Tape.

"GAAP" means generally accepted accounting principles.

"LONG-TERM DEBT" means long-term debt as disclosed in the Company's annual
reports to shareholders and Peer Group companies' annual reports to shareholders
and quarterly reports on Form 10-Q, if applicable.

"NET INCOME" refers to after-tax net income, including extraordinary items,
discontinued operations and changes in accounting principles, as disclosed in
the Company's annual reports to shareholders and Peer Group companies' annual
reports to shareholders and quarterly reports on Form 10-Q, if applicable.

                                       3
<PAGE>
 
"NET SALES" means net sales as disclosed in the Company's annual reports to
shareholders and quarterly reports on Form 10-Q.

"1990 PLAN" refers to the 1990 Stock Option and Incentive Plan for Key Employees
of Avery Dennison Corporation (formerly named Avery International Corporation),
or a successor plan.

"OPTION AGREEMENT" means a written stock option agreement evidencing options
granted under the 1990 Plan which generally incorporates the terms and
provisions of the Plan relating to Stock Options.

"PARTICIPANT" means an executive of the Company designated by the Compensation
Committee to participate in the Plan.

"PEER GROUP" refers to a specified group of companies approved by the
Compensation Committee against which the financial performance of the Company
will be compared for purposes of the Plan.

"PERFORMANCE CYCLE" or "CYCLE" refers to the three-year period over which
performance is measured for purposes of determining cash Awards under the Plan.
The initial Performance Cycle will cover the Company's 1993 through 1995 fiscal
years.

"PERFORMANCE OBJECTIVE" means one of four pre-established Performance
Objectives:  Company ROTC, EPS, Business Unit ROTC and Business Unit Net Income.

"RETIREMENT" means a termination of service in accordance with the retirement
provisions of either (a) the Company sponsored tax qualified defined benefit
retirement plan in which a Participant is participating immediately prior to the
date of such termination of service, or (b) the Company-sponsored Supplemental
Retirement Plan (SERP) in which the Participant is participating immediately
prior to the date of such termination of service.  If the Participant does not
participate in either of the above retirement plans, then Retirement means a
termination of service in accordance with the retirement provisions of the
Company's tax-qualified defined contribution retirement plan in which the
Participant then participates.

"ROE" means the percentage determined by dividing "Net Income" by "Average
Shareholders' Equity."

"ROS" means the percentage determined by dividing Net Income by Net Sales.

"ROTC" means the percentage determined by dividing (a) the sum of Net Income
plus After-Tax Interest Expense by (b) Average Capital.

"SERVICE" means continuous and substantially full-time employment with the
Company.

                                       4
<PAGE>
 
"SHAREHOLDERS' EQUITY" means total shareholders' equity, as disclosed in the
Company's annual reports to shareholders and Peer Group companies' annual
reports to shareholders and quarterly reports on Form 10-Q, if applicable.

"STOCK OPTION" or "OPTION" refers to an option to purchase common stock of the
Company at a fixed price for a specified period granted pursuant to the 1990
Plan and evidenced by an Option Agreement which generally incorporates the terms
and provisions of the Plan relating to Stock Options.

"TARGET AWARD" refers to the deferred cash incentive Award earned for achieving
100% of the targeted financial objectives established for a Performance Cycle.

"TAX RATE" refers to taxes on income divided by income before taxes on income,
each as disclosed in the Company's annual reports to shareholders and Peer Group
companies' annual reports to shareholders and quarterly reports on Form 10-Q, if
applicable, subject to adjustments to exclude the effect of unusual, non-
recurring items, as described in the Company's annual reports to shareholders
and Peer Group companies' annual reports to shareholders and quarterly reports
on Form 10-Q, if applicable.

"TERMINATION OF SERVICE" means a termination of Service from the Company for any
reason, whether voluntary or involuntary, including death, Retirement and
Disability.

"TOTAL SHAREHOLDER RETURN" means the cumulative shareholder return on a
company's common stock, including the reinvestment of dividends, as measured by
dividing (i) the sum of (A) the cumulative amount of dividends for the
measurement period, assuming dividend reinvestment, and (B) the difference
between the company's closing stock price at the end and the beginning of the
measurement period, by (ii) the closing stock price at the beginning of the
measurement period.

"TOTAL SHAREHOLDER RETURN FACTOR" means the additional deferred cash incentive
Award opportunity for Participants classified as Senior Executive Officers which
is based on the Company's Total Shareholder Return versus the Total Shareholder
Return of the Peer Group for a Performance Cycle.

"TRANSFER" means the appointment of a Participant to a new position within the
Company which may either be within the same position classification under the
Plan or in a different position classification under the Plan.

"WEIGHTING FACTOR" means the percentage of a Participant's Target Award which
will be calculated based on the achievement of a particular Performance
Objective.

                                       5
<PAGE>
 
IV.  GENERAL PLAN DESCRIPTION
     ------------------------

A.   OVERVIEW
     --------

Commencing as of the Effective Date, the Plan provides for each Participant (a)
the opportunity to receive an annual grant of Stock Options, and (b) the
opportunity to earn a deferred cash incentive Award based on the financial
performance of the Company and, in some cases, its Business Units.

B.   STOCK OPTIONS
     -------------

     (1)  SIZE OF GRANT
          -------------

     Annual Stock Option grants will be determined by the Committee.

     (2)  EXERCISE PRICE AND EXERCISE PERIOD
          ----------------------------------

     The exercise price for Options will equal 100% of the Fair Market Value of
     the Company's common stock as of the date of grant.  Options will have a
     maximum exercise period ("Term") of ten (10) years from the date of grant.

     (3)  VESTING PROVISIONS
          ------------------

     Options will vest (become available for exercise) nine years and nine
     months from their date of grant.

     However, if certain conditions are met, Options will become eligible for
     accelerated or early vesting three years from their date of grant.  Such
     early vesting will occur provided that the Company ROTC for the Company's
     most recently completed fiscal year equals or exceeds the ROTC of the
     median company among the Peer Group for that year, except that for Options
     granted under this Plan in 1993, such early vesting will occur provided
     that the Company ROTC for its most recently completed fiscal year equals or
     exceeds the ROTC of the bottom 40th percentile company among the Peer Group
     for that year (e.g., the performance test for accelerated vesting for
     Options granted in 1993 will be based on ROTC for the 1995 fiscal year).

     If the Company meets the performance test described above, all prior non-
     vested Options eligible for early vesting will become available for
     exercise as soon as possible following certification of the Company's
     performance and the performance of the median company, or the bottom 40th
     percentile company, as the case may be, among the Peer Group by the
     Committee.

                                       6
<PAGE>
 
     If the Company fails to meet the performance test described above, all 
     prior non-vested Options eligible for early vesting will be subject to a
     similar performance test following the end of the next fiscal year. The
     test for early vesting of Options will continue to "roll" in the manner
     described above until the Company passes the performance test or nine years
     and nine months have elapsed from the date of grant.

     (4)  OTHER PROVISIONS
          ----------------

     All Options granted as contemplated by the Plan will be granted under the
     1990 Plan.  Each Option granted under the 1990 Plan will be evidenced by an
     Option Agreement specifying the terms and conditions of the Option.  In the
     event of any inconsistency between the Plan and an Option Agreement, the
     terms and conditions of the Option Agreement shall control.

C.   DEFERRED CASH INCENTIVE AWARDS
     ------------------------------

In addition to the opportunity for annual Option grants described in Section
IV.B. above, each Participant will be provided with the opportunity to earn a
deferred cash incentive Award after the end of a three-year Performance Cycle.

     (1)  PERFORMANCE CYCLE
          -----------------

     The initial Performance Cycle will cover the period beginning with the
     Company's 1993 fiscal year and ending with the Company's 1995 fiscal year.
     Subsequent three-year Performance Cycles will begin every two years,
     starting with the Company's 1995 fiscal year.

     (2)  RANGE OF AWARD OPPORTUNITY
          --------------------------

     The deferred cash incentive Award opportunity for each Participant during
     each Performance Cycle ranges from 0% to one of 80%, 60% or 30% of Base
     Salary depending upon position classification as illustrated in Table 1
     below.  In addition, the deferred cash incentive Award opportunity for
     Participants classified in Category 1 may be increased by the Total
     Shareholder Return Factor described in Section IV.C.(4) below.
     Classification of Participants into the categories listed in Table 1 will
     be recommended by the Chief Executive Officer of the Company and approved
     by the Compensation Committee.

     The Target Award for each Participant (the deferred cash incentive Award
     earned for achieving the targeted performance goals) equals the maximum
     Award opportunity.

                                       7
<PAGE>
 
                                    TABLE 1
                      DEFERRED CASH INCENTIVE AWARD RANGE
                           BY POSITION CLASSIFICATION
<TABLE>
<CAPTION>
 
                                               AWARD RANGE AS      TARGET AWARD AS
 CATEGORY        POSITION CLASSIFICATION      % OF BASE SALARY    % OF BASE SALARY
- -----------   -----------------------------   -----------------   -----------------
<S>           <C>                             <C>                 <C>
     1        Senior Executive Officers           0% - 80%                80%
     2        Group and Sub-Group VP's            0% - 60%                60%
     3        Division VP/GM's and Officers       0% - 30%                30%
     4        Corporate & Staff Officers          0% - 30%                30%
 
</TABLE>

     The actual deferred cash incentive Award earned within this range will
     depend upon the level of achievement versus specific performance goals
     established under the Plan for each Performance Cycle.

     (3)  PERFORMANCE MEASUREMENT AND CALCULATION OF AWARDS
          -------------------------------------------------

          (a)  CALCULATION FORMULA
               -------------------

     Deferred cash incentive Awards will be determined based upon the Company's,
     and in some cases, Business Unit's achievement versus pre-established
     Performance Objectives.  The total Award will equal the sum of the Awards
     for each Performance Objective.  The Award for each Performance Objective
     will be determined by (i) multiplying the Target Award by the Weighting
     Factor (set forth in (b) and (c) below) for each Performance Objective and
     (ii) multiplying the product of clause (i) by the Achievement Factor (set
     forth in (d) below) for that Performance Objective.  In addition, for
     Participants classified in Categories 2, 3 and 4 only, the Compensation
     Committee may, in its discretion, provide for deferred cash compensation
     Awards in excess of the Awards which would be made based on the foregoing
     formula.

     The foregoing formula can be expressed as the following mathematical
     equation:

     Total Award = [Target Award (Base Salary x Target Award as % of Base
     Salary) x Weighting Factor x Achievement Factor for first Performance
     Objective] + [Target Award (Base Salary x Target Award as % of Base Salary)
     x Weighting Factor x Achievement Factor for second Performance Objective] +
     [Target Award (Base Salary x Target Award as % of Base Salary) x Weighting
     Factor x Achievement Factor for third Performance Objective, if any] +
     [Target Award (Base Salary x Target Award as % of Base Salary) x Weighting
     Factor x Achievement Factor for fourth Performance Objective, if any].

                                       8
<PAGE>
 
          (b)  WEIGHTING FACTORS - CATEGORIES 1 AND 4
               --------------------------------------

     For Participants classified in Categories 1 and 4, deferred cash incentive
     Awards will be determined based upon the Company's achievement versus pre-
     established Company ROTC and EPS Performance Objectives.

     For the initial Performance Cycle, the Company and Business Unit
     performance factors will be weighted as follows in determining the deferred
     cash incentive Award:
<TABLE>
<CAPTION>
 
 PERFORMANCE OBJECTIVE     WEIGHTING FACTOR
- ------------------------   -----------------
<S>                        <C>
 
      Company ROTC                50%
          EPS                     50%
</TABLE>

     In subsequent Performance Cycles, the Compensation Committee may select
     different measures (including, without limitation, ROS, ROE, Net Income,
     Net Sales, Cash Flow from Operations and Economic Value Added) and
     weightings to determine such Awards.

          (c)  WEIGHTING FACTORS - CATEGORIES 2 AND 3
               --------------------------------------

     For Participants classified in Categories 2 and 3, deferred cash incentive
     Awards will be determined based upon (i) the Company's achievement versus
     pre-established Company ROTC and EPS Performance Objectives, and (ii) the
     performance of the Participant's Business Unit against pre-established
     Business Unit ROTC and Business Unit Net Income objectives for the Unit.

     For the initial Performance Cycle, the Company and Business Unit
     performance factors will have the following Weighting Factors:
<TABLE>
<CAPTION>
 
   PERFORMANCE OBJECTIVE      WEIGHTING FACTOR
- ---------------------------   -----------------
<S>                           <C>
 
      Company ROTC                    10%
          EPS                         10%
    Business Unit ROTC                40%
 Business Unit Net Income             40%
</TABLE>

     In subsequent Performance Cycles, the Compensation Committee may select
     different measures (including, without limitation, ROS, ROE, Net Income,
     Net Sales, Cash Flow from Operations and Economic Value Added) and
     weightings to determine such Awards.

                                       9
<PAGE>
 
          (d)  ACHIEVEMENT FACTOR
               ------------------

      The Achievement Factor for each Performance Objective will be
      between a threshold Achievement Factor of 70% (for achieving 80%
      of the Performance Objective) and a maximum Achievement Factor of
      100% (for achieving the Performance Objective) as illustrated in
      the table below. The Achievement Factors for performance between
      the threshold and maximum Achievement Factors will be linearly
      interpolated.

<TABLE>
<CAPTION>
                     % ACHIEVEMENT OF
                     ----------------
                  PERFORMANCE OBJECTIVE      ACHIEVEMENT FACTOR
                  ---------------------      ------------------
                    <S>                      <C>
                    Less than 80%                     0 
                         80%                         70%
                         85%                       77.5%
                         90%                       85.0%
                         95%                       92.5%
                        100%                        100% 
</TABLE>
  
          (e)  MEASUREMENT PROCESS
               -------------------

      For the initial Performance Cycle, the measurement of Company
      ROTC, EPS, Business Unit ROTC and Business Unit Net Income will
      be based upon performance during the final year of the Cycle
      (1995). For subsequent Performance Cycles, performance
      measurement may be based upon different criteria (e.g., average
      performance over the Cycle) at the discretion of the Compensation
      Committee.

     (4)  TOTAL SHAREHOLDER RETURN FACTOR
          -------------------------------

      Participants classified in Category 1 will have an opportunity to
      increase their deferred cash incentive Award by the Total
      Shareholder Return Factor, but only if the Company's Total
      Shareholder Return exceeds the median Total Shareholder Return
      for the Peer Group for a Performance Cycle. However, the
      Compensation Committee, in its discretion, may determine that the
      Total Shareholder Return Factor shall not be payable if neither
      of the Company's EPS or ROTC threshold Performance Objectives
      (i.e., 80% of the targeted Performance Objective) for the
      Performance Cycle has been met.
              
      The Total Shareholder Return Factor will equal (i) 5% of the
      Participant's Base Salary for each percentage point (up to five
      percentage points) by which the compound annual growth of the
      Company's Total Shareholder Return exceeds the median compound
      annual growth of the Total Shareholder Return for the Peer Group
      (calculated on a comparable basis), plus

                                       10
<PAGE>
 
     (ii) 10% of the Participant's Base Salary for each percentage point (in
     excess of five percentage points) by which the Company's Total Shareholder
     Return exceeds the median Total Shareholder Return for the Peer Group.  The
     maximum Total Shareholder Return Factor will be 100% of the Participant's
     Base Salary.  If the Company's Total Shareholder Return in excess of the
     median Total Shareholder Return for the Peer Group is not a whole number,
     the Total Shareholder Return Factor will be linearly interpolated.

     (5)  DISCRETIONARY POOL PARTICIPATION
          --------------------------------

     A Discretionary Pool will be available for each Performance Cycle to
     provide the opportunity for Participants (other than Category I
     Participants) who have achieved exceptional performance to earn more than
     the Target Award, or for individuals who are not selected to be
     Participants in the Plan but who have made significant contributions to the
     achievement of Performance Objectives to earn cash payments.  A "target"
     Discretionary Pool will be determined by the Compensation Committee prior
     to the beginning of each Performance Cycle.  The actual Discretionary Pool
     made available will be determined by the Committee at the end of the
     Performance Cycle and may exceed or fall below the "target" Pool based upon
     the Committee's assessment of (i) overall Company performance during the
     Cycle and (ii) the performance of the individual Business Units.

     The actual Discretionary Pool approved by the Compensation Committee will
     be allocated among individuals recommended by the Chief Executive Officer
     and approved by the Compensation Committee; provided, however, that
     Category I Participants will not be eligible for participation in the
     Discretionary Pool.

     No payments will be made from the Discretionary Pool unless at least one of
     the Company's EPS or ROTC threshold Performance Objectives (i.e., 80% of
     the targeted Performance Objective) for the Performance Cycle has been met.

V.   PEER GROUP PERFORMANCE MEASUREMENT
     ----------------------------------

In order to facilitate the Peer Group performance comparison needed to
determine the accelerated Option vesting, the Peer Group ROTC figures for
the individual years used to determine accelerated Option vesting will be
based upon the twelve months performance for each company in the Peer Group
closest to the Company's fiscal year end, based on the most recent publicly
available financial information for such company.  In order to facilitate
the Peer Group performance comparison needed to determine the Total
Shareholder Return Factor, the Peer Group Total Shareholder Return figures
for the Performance Cycle will be based upon the performance for each
company in the Peer Group for the year ended December 31.  Peer Group
performance calculations will be made from

                                       11
<PAGE>
 
information obtained from the Peer Group companies' annual reports to
shareholders and publicly available stock price information.

VI.  NEW PARTICIPANTS
     ----------------

New Participants may be added to the Plan at any time at the discretion of the
Compensation Committee.  The timing and performance test for determining
accelerated vesting for the grant will be identical to the test and timing
associated with the regular Option grant made to other Participants for that
fiscal year.  If an executive becomes a Participant, he or she will be eligible
to receive an Option grant at the time of the next regular Option grant.

For the deferred cash incentive portion of the Plan, the Award opportunity of a
new Participant will be prorated for each Performance Cycle based on the number
of months of participation in the Plan divided by 36.  Notwithstanding the
above, an individual must participate in the Plan for at least 12 months during
any Performance Cycle to be eligible to receive a deferred cash incentive Award
for that Cycle.

VII. TERMINATION OF SERVICE
     ----------------------

A.   STOCK OPTIONS
     -------------

Options may be exercised following a Termination of Service in the manner and to
the extent provided for in the Option Agreement which governs the grant.

B.   DEFERRED CASH INCENTIVE AWARDS
     ------------------------------

If a Participant terminates Service with the Company prior to the end of a
Performance Cycle due to voluntary termination or termination for Cause, the
Participant will not receive any deferred cash incentive Award for that
Performance Cycle.

Upon a Termination of Service during a Performance Cycle due to death or
Disability, a Participant's deferred cash incentive Award opportunity for that
Cycle will be prorated by dividing the number of full months of participation in
the Cycle by thirty-six (36).

If a Participant's Service is terminated involuntarily without Cause prior to
the completion of a Performance Cycle, the Participant will be entitled to
receive the following percentage of his or her earned deferred cash incentive
Award for the Cycle:

                                       12
<PAGE>
 
<TABLE>
<CAPTION>
 IF TERMINATION OCCURS BETWEEN        % OF EARNED
  X MONTHS FROM START OF CYCLE     AWARD TO BE PAID
- --------------------------------   ----------------
<S>                                <C>
         0 - 27 Months                     0%
        27 - 36 Months                   33 1/3%
</TABLE>

Upon a Termination of Service due to Retirement prior to the completion of a
Performance Cycle, the Participant will be entitled to receive the following
percentage of his or her earned deferred cash incentive Award for the Cycle:

<TABLE>
<CAPTION>
 IF TERMINATION OCCURS BETWEEN        % OF EARNED
  X MONTHS FROM START OF CYCLE      AWARD TO BE PAID
- --------------------------------    ------------------
<S>                                <C>
         0 -  3 Months                      0%
         3 - 12 Months                    33 1/3%
        12 - 15 Months                      50%
        15 - 24 Months                    66 2/3%
        24 - 27 Months                 Prorate to 100%
        27 - 36 Months                      100%
</TABLE> 

VIII. PAYMENT OF EARNED DEFERRED CASH INCENTIVE
      -----------------------------------------

Earned Awards under the deferred cash incentive portion of the Plan (net of any
applicable taxes) will be paid in cash as soon as possible following the
determination of Company, Business Unit and Peer Group performance for the
Performance Cycle.  Upon the death of a Participant, the Compensation Committee
may elect to provide early payment in order to facilitate the settlement of the
Participant's estate.

IX.  TRANSFERS
     ---------

Upon a Transfer prior to the completion of a Performance Cycle, the Participant
will earn his or her deferred cash incentive Award for the Cycle based on his or
her old and/or new positions, as follows:

<TABLE>
<CAPTION>
      IF TRANSFER OCCURS BETWEEN
     X MONTHS FROM START OF CYCLE     AWARD EARNED IN OLD/NEW POSITION
     ----------------------------     --------------------------------
<S>                                <C>
           0 -  6 Months                     100% in new position
           6 - 30 Months            Prorated between old and new positions
          30 - 36 Months                     100% in old position
</TABLE>

                                       13
<PAGE>
 
X.   PLAN ADMINISTRATION
     -------------------

A.   GENERAL ADMINISTRATION
     ----------------------

The Compensation Committee will administer the Plan, and will interpret the
provisions of the Plan.  The interpretation and application of these terms by
the Compensation Committee shall be binding and conclusive.  The Committee's
authority will include, but is not limited to:

     .    The selection of Participants;

     .    The establishment and modification of performance measures,
          Performance Objectives and weighting of objectives;

     .    The determination of performance results and Awards;

     .    Exceptions to the provisions of the Plan made in good faith and for
          the benefit of the Company.

B.   ADJUSTMENTS FOR EXTRAORDINARY EVENTS
     ------------------------------------

If an event occurs during a Performance Cycle that materially influences
Company ROTC, EPS, Business Unit ROTC or Business Unit Net Income and
is deemed by the Compensation Committee to be extraordinary and out of
the control of management, the Committee may, in its sole discretion,
increase or decrease Company ROTC, EPS, Business Unit ROTC, or
Business Unit Net Income figure used to determine deferred cash
incentive Awards or Option vesting.  Events warranting such action may
include, but are not limited to, changes in accounting, tax or
regulatory rulings and significant changes in economic conditions
resulting in "windfall" gains or losses.

C.   AMENDMENT, SUSPENSION OR TERMINATION OF THE PLAN
     ------------------------------------------------

The Committee may amend, suspend or terminate the Plan, whole or in part,
at any time, if, in the sole judgment of the Committee, such action is
in the best interests of the Company.  Notwithstanding the above, any
such amendment, suspension or termination must be prospective in that
it may not deprive Participants of that which they otherwise would
have received under the Plan for the current Performance Cycle had the
Plan not been amended, suspended or terminated.

                                       14
<PAGE>
 
D.   DESIGNATION OF BENEFICIARIES
     ----------------------------

Each Participant shall have the right at any time to designate any person or
persons as beneficiary(ies) to whom any cash payments earned under the Plan
shall be made in the event of the Participant's death prior to the distribution
of all benefits due the Participant under the Plan. Each beneficiary designation
shall be effective only when filed in writing with the Company during the
Participant's lifetime, on a Beneficiary Designation Form approved by the
Compensation Committee.

The filing of a new Beneficiary Designation Form will cancel all designations
previously filed. Any finalized divorce or marriage (other than a common law
marriage) of a Participant subsequent to the date of filing of a Beneficiary
Designation Form shall revoke such designation unless:

     .    In the case of divorce, the previous spouse was not designated as
          beneficiary, and

     .    In the case of marriage, the Participant's new spouse had previously
          been designated as beneficiary.

The spouse of a married Participant shall join in any designation of a
beneficiary other than the spouse on a form prescribed by the Compensation
Committee.

If a Participant fails to designate a beneficiary as provided for above, or if
the beneficiary designation is revoked by marriage, divorce or otherwise without
execution of a new designation, then the Compensation Committee shall direct the
distribution of Plan benefits to the Participant's estate.

XI.  CHANGE OF CONTROL
     -----------------

A.   Subject to paragraphs (C) through (E) of this Section XI, upon a Change of
Control:  (i) each Participant shall receive a cash payment equal to his or her
Target Award under the deferred cash incentive portion of the Plan for each
Performance Cycle that begins on or before the date of the Change of Control and
ends after the date of the Change of Control, based on the Participant's annual
base salary rate in effect at the time of the Change of Control; and (ii)
treatment of Options upon a Change of Control will be governed by the provisions
of the relevant Option Agreement.

B.   Following a Change of Control, each Participant shall continue to be
entitled to receive payments under the deferred cash incentive portion of the
Plan for each Performance Cycle that begins on or before the date of the Change
of Control and ends after the date of the Change of Control, as earned in
accordance with the terms of the Plan, to the extent such Participant has not
already received such payment for that Performance Cycle pursuant to paragraph
(A) of this Section XI.

                                       15
<PAGE>
 
C.   Notwithstanding the foregoing, in the event it shall be determined that any
payment or distribution by the Company to or for the benefit of a Participant
(whether paid or payable or distributed or distributable pursuant to the terms
of the Plan or otherwise) (a "Payment") would be nondeductible by the Company
for Federal income tax purposes because of Section 280G of the Code, then the
aggregate present value of amounts payable or distributable to or for the
benefit of the Participant pursuant to the Plan (such payments or distributions
pursuant to the Plan are hereinafter referred to as "Plan Payments") shall be
reduced (but not below zero) to the Reduced Amount.  The "Reduced Amount" shall
be an amount expressed in present value that maximizes the aggregate present
value of Plan Payments without causing any Payment to be nondeductible by the
Company because of Section 280G of the Code.  For purposes of this Section XI,
present value shall be determined in accordance with Section 280(d)(4) of the
Code.

D.   All determinations required to be made under paragraphs (C) through (E) of
this Section XI shall be made by Coopers & Lybrand (the "Accounting Firm"),
which shall provide detailed supporting calculations to both the Company and the
Participant within 30 business days of the date of the Change of Control or such
earlier time as is requested by the Company.  Any such determination by the
Accounting Firm shall be binding upon the Company and the Participant.  The
Participant shall determine which and how much of the Plan Payments (or, at the
election of the Participant, other Payments) shall be eliminated or reduced
consistent with the requirements of paragraph (C) of this Section XI, provided
that, if the Participant does not make such determination within ten business
days of the receipt of the calculations made by the Accounting Firm, the Company
shall elect which and how much of the Plan Payments shall be eliminated or
reduced consistent with the requirements of paragraph (C) of this Section XI and
shall notify the Participant promptly of such election.  Within five business
days thereafter, the Company shall pay to or distribute to or for the benefit of
the Participant such amounts as are then due to the Participant under the Plan.

E.   As a result of the uncertainty in the application of Section 280G of the
Code at the time of the initial determination by the Accounting Firm hereunder,
it is possible that Plan Payments will have been made by the Company that should
not have been made ("Overpayment") or that additional Plan Payments that will
not have been made by the Company could have been made ("Underpayment"), in each
case, consistent with the calculations required to be made hereunder.  In the
event that the Accounting Firm determines that an Overpayment has been made, any
such Overpayment shall be treated for all purposes as a loan to the Participant,
which the Participant shall repay to the Company together with interest at the
applicable Federal rate provided for in Section 7872(f)(2) of the Code;
provided, however, that no amount shall be payable by the Participant to the
Company (or if paid by the Participant to the Company shall be returned to the
Participant) if and to the extent such payment would not reduce the amount which
is subject to taxation under Section 4999 of the Code.  In the event that the
Accounting Firm determines that an Underpayment has occurred, any such
Underpayment shall be promptly paid by the Company to or for the benefit of

                                       16
<PAGE>
 
the Participant together with interest at the applicable Federal rate provided
for in Section 7872(f)(2) of the Code.

XII.   PRIOR PLAN
       ----------

The Company's Key Executive Long-Term Incentive Plan, effective as of January 1,
1991 (the "Prior Plan"), shall remain in effect as to all Participants therein
for the balance of the initial Performance Cycle thereunder (1991 to 1993) and
for Options granted thereunder.  Nothing contained in this Plan shall affect the
calculation or payment of benefits under the Prior Plan as to such initial
Performance Cycle, or the vesting of Options granted under the Prior Plan.

XIII.  MISCELLANEOUS PROVISIONS
       ------------------------

A.     UNSECURED STATUS OF CLAIM
       -------------------------

Participants and their beneficiaries, heirs, successors and assigns shall have
no legal or equitable rights, interests or claims in any specific property or
assets of the Company.  No assets of the Company shall be held under any trust
for the benefit of Participants, their beneficiaries, heirs, successors or
assigns, or held in any way as collateral security for the fulfillment of the
Company's obligations under the Plan.

Any and all of the Company's assets shall be, and shall remain, the general
unpledged and unrestricted assets of the Company.  The Company's obligations
under the Plan shall be merely that of an unfunded and unsecured promise of the
Company to pay benefits in the future.

B.     EMPLOYMENT NOT GUARANTEED
       -------------------------

Nothing contained in the Plan nor any action taken in the administration of the
Plan shall be construed as a contract of employment or as giving a Participant
any right to be retained in the Service of the Company.

C.     RIGHT OF OFFSET
       ---------------

If a Participant becomes entitled to a payment under the deferred cash incentive
portion of the Plan, and if at such time the Participant has outstanding any
debt, obligation or other liability representing any amount owing to the
Company, then the Company may offset such amount against the amount of the
payment otherwise due the Participant under the Plan.

                                       17
<PAGE>
 
D.   NONASSIGNABILITY
     ----------------

No person shall have any right to commute, sell, assign, transfer, pledge,
anticipate, mortgage or otherwise encumber, hypothecate or convey, in advance of
actual receipt, the benefits, if any, payable under the Plan, or any part
thereof, or any interest therein, which are, and all rights to which are,
expressly declared to be unassignable and non-transferable.  No portion of the
amounts payable shall, prior to actual payment, be subject to seizure,
attachment, lien or sequestration for the payment of any debts, judgments,
alimony or separate maintenance owed by a Participant or any other person, nor
be transferable by operation of law in the event of the Participant's or any
other person's bankruptcy or insolvency.  Any such transfer or attempted
transfer in violation of the preceding provisions shall be null and void.

E.   VALIDITY
     --------

In the event that any provision of the Plan is held to be invalid, void or
unenforceable, the same shall not effect, in any respect whatsoever, the
validity of any other provision of the Plan.

F.   WITHHOLDING-TAX
     ---------------

The Company shall withhold from all benefits due under the Plan an amount
sufficient to satisfy any federal, state and local tax withholding requirements.

G.   APPLICABLE LAW
     --------------

The Plan shall be governed in accordance with the laws of the State of Delaware.

H.   INUREMENT OF RIGHTS AND OBLIGATIONS
     -----------------------------------

The rights and obligations under the Plan shall inure to the benefit of, and
shall be binding upon the Company, its successors and assigns, and the
Participants and their beneficiaries.

                                       18

<PAGE>
 
                                AMENDMENT NO. 1
                           AVERY DENNISON CORPORATION
                       EXECUTIVE DEFERRED RETIREMENT PLAN


       WHEREAS, it has been determined that it is advisable to add a Savings
  Plan Alternative Contribution under the Avery Dennison Corporation Executive
  Deferred Retirement Plan (the "Plan") commencing with the 1993 Plan Year,

       Now, THEREFORE, the Plan is hereby amended effective as of the start of
  the 1993 Plan Year in the following respects:

       1.   Article 2, entitled "Definitions And Certain Provisions", is amended
            so as to add the following paragraph:

            Savings Plan Alternative Contribution.  "Savings Plan Alternative
            -------------------------------------                            
            Contribution" means an Employer contribution to a Deferral Account
            required by Section 4.6 hereof.

       2.   Article 4, entitled "Participation", is amended by the addition of
            the following new Section 4.6, as follows:

            4.6 Savings Plan Alternative Contributions
                --------------------------------------

            If a corporate officer of the Company so elects in any Authorization
            Form in which the corporate officer has also designated a Cumulative
            Deferral Amount equal to or in excess of forty-two percent (42%) of
            the corporate officer's non-deferred Direct Cash Compensation as of
            the first day of the Benefit Deferral Period, the Employer shall
            contribute to the Deferral Account for the Benefit Unit under such
            Authorization Form for each of the Plan Years in the Benefit
            Deferral Period an amount equal to three percent (3%) of the
            corporate officer's non-deferred Direct Cash Compensation for such
            Plan Year ("Savings Plan Alternative Contributions"), provided,
            however, that:

<PAGE>
 
            (i) no election may be made under this Section 4.6 for any Benefit
            Deferral Period which will begin prior to the last Plan Year of any
            Benefit Deferral Period as to which a prior election under this
            Section 4.6 has been made, and

            (ii) the Employer's obligation to make any further Savings Plan
            Alternative Contributions shall cease upon the corporate officer's
            termination of employment with the Company for any reason or upon
            the corporate officer's termination pursuant to Section 5.3 (b) of
            the Benefit Unit with respect to which the election under this
            Section 4.6 was made.

            The Savings Plan Alternative Contributions shall be credited to the
            Deferral Account for the Benefit Unit for each of the Plan Years in
            the Benefit Deferral Period at the same time as Employer matching
            contributions for such Plan Year are made to the Savings Plan. The
            Employer shall make no Employer matching contributions to the
            Savings Plan on behalf of the corporate officer for any Plan Year
            for which any of the corporate officer's Deferral Accounts is
            credited with any Savings Plan Alternative Contribution.


                                  Approved: /s/ CHARLES D. MILLER
                                            ____________________________________
                                            Charles D. Miller
                                            Chairman and Chief Executive Officer
                                            Avery Dennison Corporation
         

<PAGE>
 
                           AVERY DENNISON CORPORATION


                     EXECUTIVE INCENTIVE COMPENSATION PLAN
                     -------------------------------------


                        EFFECTIVE AS OF JANUARY 1, 1992
<PAGE>
 
                               TABLE OF CONTENTS
                               -----------------

<TABLE> 
<C>  <S>                                                          <C>
I.   PURPOSE ....................................................  2
     -------                                                       

II.  STATEMENT OF POLICY ........................................  2
     -------------------                                           

III. DEFINITIONS ................................................  2
     -----------                                                   

IV.  PLAN ELIGIBILITY ...........................................  4
     ----------------                                              
     1.  Approval Authority .....................................  4
     2.  Eligibility Guidelines .................................  4
     3.  No Guarantee Of Future Participation ...................  5
     4.  Participant Notification ...............................  5

V.   ANNUAL BASE SALARY .........................................  6
     ------------------                                            
     1.  Annual Salary Review ...................................  6
     2.  Mid-Year Salary Changes ................................  6

VI.  ANNUAL BONUS OPPORTUNITY ...................................  7
     ------------------------                                      
     1.  Target Bonus ...........................................  7
     2.  Bonus Payout ...........................................  7
     3.  Chairman/CEO and President/COO Bonus Awards ............  9
     4.  Bonus Determination In Cases Of New Hires ..............  9
     5.  Bonus Determination In Cases Of Transfers And 
          Promotions.............................................  9
     6.  Bonus Determination In Cases Of Leave Of Absence ....... 10
     7.  Bonus Determination In Cases Of Termination ............ 11
     8.  Other Bonus Programs ................................... 11

VII. TIMING OF PAYMENT OF BONUSES ............................... 12
     ----------------------------                                  
     1.  Current Payment ........................................ 12
     2.  Deferral Of Bonus ...................................... 12

VIII.PLAN ADMINISTRATION ........................................ 13
     -------------------                                           
     1.  General Administration ................................. 13
     2.  Adjustments For Extraordinary Events ................... 13
     3.  Amendment, Suspension, Or Termination Of The Plan ...... 13

IX.  MISCELLANEOUS PROVISIONS ................................... 14
     ------------------------                                      
     1.  Titles ................................................. 14
     2.  Employment Not Guaranteed .............................. 14
     3.  Validity ............................................... 14
     4.  Withholding Tax ........................................ 14
     5.  Applicable Law ......................................... 14


Exhibit A - AVERY DENNISON SALARY APPROVAL AUTHORITY
            ----------------------------------------
</TABLE> 

                                       1
<PAGE>
 
                     EXECUTIVE INCENTIVE COMPENSATION PLAN
                     -------------------------------------


I.  PURPOSE
- -----------

The purposes of the Executive Incentive Compensation Plan for Avery Dennison
Corporation are as follows:

     (1) To attract and retain the best possible executive talent.

     (2) To permit executives of the Company to share in its profits.

     (3) To stimulate and maintain a sense of responsibility and cooperative
     effort among the participants and a sincere interest on their part in the
     progress and success of the Company.

     (4) To closely link executive rewards to individual and Company
     performance.


II. STATEMENT OF POLICY
- -----------------------

It is the intention of the Company to pay bonuses each year from the profits of
the Company, if any, after making provision for a fair and reasonable return on
the shareholders' equity of the Company.  Notwithstanding anything contained in
this Plan, however, the decision as to what bonus, if any, shall be paid to any
or all of the eligible executives shall be made annually by the Board of
Directors of the Company and the definitions and formulae hereafter set forth
are intended merely as statements of the present intention of the Company as to
the awards which the Board may make.

III. DEFINITIONS
- ----------------

Bonus Maximum. "Bonus Maximum" means 10% of the excess of (i) the Company's Pre-
- -------------                                                                  
Tax Return on Shareholders' Equity over (ii) the Minimum Threshold.

Bonus Pool. "Bonus Pool" means an integrated profit center which is identified
- ----------                                                                    
as either a group, division, plant, or corporate office staff.

Business Unit.  "Business Unit" means a group, division or subsidiary of the
- -------------                                                               
Company.

Committee. "Committee" means the Compensation Committee of the Company's Board
- ---------                                                                     
of Directors.

Company.  "Company" means Avery Dennison Corporation.
- -------                                              

                                       2
<PAGE>
 
MBO. "MBO" means the individual pre-established objectives.
- ---                                                        

Minimum Threshold. "Minimum Threshold" means a 12% Pre-tax Return on
- -----------------                                                   
Shareholders' Equity.

Plan. "Plan" means the Executive Incentive Compensation Plan for Avery Dennison
- ----                                                                           
Corporation.

Plan Administrator. "Plan Administrator" means the Vice President, Human
- ------------------                                                      
Resources for Avery Dennison Corporation.

Plan Participant. "Plan Participant" means any employee of the Company or any of
- ----------------                                                                
its subsidiaries who has been approved as a participant in the Plan in
accordance with Article IV.

Plan Year. "Plan Year" means the fiscal year of the Company.
- ---------                                                   

Pre-Tax Return On Shareholder's Equity. "Pre-Tax Return On Shareholder's Equity"
- --------------------------------------                                          
means the percentage determined by dividing "Income Before Taxes On Income" by
"Average Shareholders' Equity".  "Income Before Taxes On Income" shall be
obtained from the Consolidated Statement of Income included in the Company's
Annual Report to Shareholders.  "Average Shareholders' Equity" shall be
calculated by dividing (a) the sum of Total Shareholders' Equity at the end of
(i) the current fiscal year (obtained from the Consolidated Balance Sheet
included in the Company's Annual Report to Shareholders), (ii) each of the
first, second and third quarters of the current fiscal year (obtained from the
Condensed Consolidated Balance Sheet included in the Company's Quarterly Reports
on Form 10-Q filed with the Securities and Exchange Commission) and (iii) the
prior fiscal year (obtained from the Consolidated Balance Sheet included in the
Company's Annual Report to Shareholders), by (b) five.

ROS. "ROS" means the percentage determined by dividing Net Income, as disclosed
- ---                                                                            
on the Consolidated Statement of Income included in the Company's Annual Report
to Shareholders, by Net Sales, as disclosed on the Consolidated Statement of
Income included in the Company's Annual Report to Shareholders.

Target Bonus. "Target Bonus" means with respect to a Plan Participant for any
- ------------                                                                 
Plan Year the bonus opportunity for the Plan Participant in such Plan Year on
account of services rendered to the Company during the immediately preceding
Plan Year.  The Target Bonus is expressed as a percentage of the Plan
Participant's base salary.

                                       3
<PAGE>
 
IV. PLAN ELIGIBILITY
- --------------------

1.  APPROVAL AUTHORITY

Each participant in this Plan must be approved by one of the following: the
Chief Executive Officer; President and Chief Operating Officer; Vice President,
Human Resources; or Vice President, Compensation & Benefits.

2.  ELIGIBILITY GUIDELINES

     A.  Plan guidelines apply to both domestic and international profit
centers.

     B.  For DOMESTIC (U.S.) POSITIONS, Plan eligibility is based on the
following:

     Division Employees - Non-officer Division General Managers, non-officer
     ------------------                                                     
     Division VP/GMs, and employees reporting directly to an officer Division
     VP/GM are eligible to participate in the Plan.  Eligibility does not
     guarantee participation in the Plan.

     Employees reporting to an officer Division VP/GM are recommended by the
     officer Division VP/GM.  Non-officer Division General Managers and non-
     officer Division VP/GMs are recommended by the Group V.P. or Subgroup V.P.
     All recommended employees must be approved by an authorized officer (as
     stated in Section IV.1.).
 
     Group Employees - All group staff reporting directly to a Group V.P. or
     ---------------
     Subgroup V.P. are eligible to participate in the Plan. Eligibility does not
     guarantee participation in the Plan.

     Employees are recommended by a Group V.P. or Subgroup V.P. and approved by
     an authorized officer (as stated in Section IV.1.).

     Officers - All Corporate Officers, Division Officers, and Staff Officers
     --------                                                                
     are automatically included in the Plan.

     C.  For INTERNATIONAL POSITIONS, Plan eligibility is based on the
     following:

     Division Employees - All Division Officers (VP/GM's) are eligible to
     ------------------                                                  
     participate in the Plan.  In addition, the Committee may determine that
     other non-officer Division General Managers and non-officer VP/GMs are
     eligible to participate in the Plan.  Eligibility does not guarantee
     participation in the Plan.

     Employees are recommended by a Group V.P. or Subgroup V.P. and approved by
     an authorized officer (as stated in Section IV.1.).

     Group Employees - All group staff reporting directly to a Group V.P. or
     ---------------                                                        
     Subgroup

                                       4
<PAGE>
 
     V.P. are eligible to participate in the Plan.  Eligibility does not
     guarantee participation in the Plan.

     Employees are recommended by a Group V.P. or Subgroup V.P. and approved by
     an authorized officer (as stated in Section IV.1.).

3. NO GUARANTEE OF FUTURE PARTICIPATION

Eligibility or participation in the Plan in any Plan Year is no guarantee of
participation or eligibility in subsequent/future years.

4.  PARTICIPANT NOTIFICATION

Plan Participants may be notified of eligibility in the Plan only after formal
approval by an authorized officer (as stated in Section IV.1.) and the Plan
Administrator has been notified.

                                       5
<PAGE>
 
V. ANNUAL BASE SALARY
- ---------------------

1.  ANNUAL SALARY REVIEW

     A.  Each year, all Plan Participants will have their annual base salaries
     reviewed.

     B.  Salary recommendations are submitted in compliance with Company policy
     and must be approved by the appropriate authorized personnel (see Exhibit A
     for Avery Dennison Salary Approval Authority).

     C.  Annual merit increases are granted based on a number of factors,
     including: Company and, where appropriate, Business Unit performance;
     corporate merit increase guidelines; market salary data; the employee's
     penetration in the range of market salary data; new and additional
     responsibilities; and other non-financial individual performance measures.

     D.  Increases are effective May 1 of each Plan Year.

     E.  The Chairman and Chief Executive Officer may elect to postpone or
     cancel annual increases for any reason(s) deemed necessary.

     F.  Participation in this Plan does not guarantee a salary increase in any
     Plan Year.

2.  MID-YEAR SALARY CHANGES

Occasionally, salary changes may be made during the course of the year to
reflect new job responsibilities or changes in market conditions.  All mid-year
salary increases must be approved by the appropriate authorized personnel (see
Exhibit A for Avery Dennison Salary Approval Authority).  Also, the Vice
President, Human Resources must approve all mid-year salary increases.

                                       6
<PAGE>
 
VI.  ANNUAL BONUS OPPORTUNITY
- -----------------------------

All Plan Participants will have the opportunity to earn additional compensation
in the form of an annual variable bonus.

1.  TARGET BONUS

     A.  Target Bonuses are assigned to each Participant based on analysis by
     the Corporate Compensation Department.  The factors used in determining the
     Target Bonus include competitive market practice, size of the Business
     Unit, and internal peer comparison.

     B.  Target Bonuses are authorized for a period of one year (subject to
     adjustment under certain circumstances as described in Section VI.8. below)
     and are reauthorized each subsequent year.

2.  BONUS PAYOUT

     A.  A Plan Participant's annual bonus payout is based on Bonus Pool
     performance and MBOs, subject to adjustment in certain circumstances by the
     Compensation Committee based upon recommendations of the Chairman and Chief
     Executive Officer (see 2.F below).

     B.  At the beginning of each Plan Year, financial and other performance
     targets are established for each Bonus Pool.  Specific measures will vary
     based on the specific business strategy of the Business Unit or the
     Company, as appropriate, and may include such measures as:

          * Profitability
          * Return on capital investment
          * Sales growth
          * Return on shareholder investment

     C.  MBOs are a combination of financial and non-financial goals, which are
     quantified where possible.  These goals may include such measures as:

          * Accounts Receivables/Days Sales Outstanding
          * Inventory Turns
          * Developmental Goals for Subordinates
          * Special Projects

                                       7
<PAGE>
 
     D.  Financial measures/goals determine the Bonus Pool performance component
     of each Plan Participant's annual bonus payout based on the following
     schedule:

<TABLE>
<CAPTION>
           PLAN ACHIEVEMENT       BONUS PAYOUT (% of Target Bonus)
           ----------------      ----------------------------------
           <S>                   <C>
                 0  -  49%                      0%
                50  -  69%                     25%
                70  -  100%        Equal To Plan Achievement
                                 (e.g. 90% Plan  =  90% Payout)
               101  -  120%       Two-for-One over 100% (if ROS is greater than 3%)
                                 (e.g. 104% Plan  =  108% Payout)
                                  One-for-One over 100% (if ROS is less than 3%)
                                 (e.g. 104% Plan  =  104% Payout)
</TABLE>

     E.  Individual MBOs are used to modify the Bonus Pool payout.  This
     modifier is MULTIPLIED by the Bonus Pool payout calculated in Section D
     (above) to determine the Plan Participant's bonus payout.  The MBO modifier
     is a function of the MBO rating of the individual and is computed using the
     following schedule:

<TABLE> 
<CAPTION> 
            MBO RATING                             MBO MODIFIER
            ----------                             ------------
            <S>                                    <C> 
             98 - 100%                                  105%
             95 - 97%                                   100%
             90 - 94%                                    95%
             85 - 89%                                    90%
             Below 85%                                 0 - 80%
</TABLE> 

     F.  The Committee shall solicit and obtain the recommendations of the
     Chairman and Chief Executive Officer as to the amounts of bonuses to be
     paid to the Plan Participants.  The Committee shall consider the Chairman
     and Chief Executive Officer's recommendations and shall report to the Board
     its recommendation as to the amounts of bonus, if any, to be paid, and the
     Plan Participants to whom such bonuses should be paid, taking into account
     any contractual obligations affecting the compensation of such Plan
     Participants.

     G.  No bonuses for a Plan Year shall be paid to the Chairman and Chief
     Executive Officer, the President and Chief Operating Officer and the Chief
     Financial Officer unless the Minimum Threshold for such Plan Year is met.
     In addition, the total of the bonuses for a given Plan Year for these three
     individuals shall not exceed the Bonus Maximum for such Plan Year.

                                       8
<PAGE>
 
3.  CHAIRMAN/CEO AND PRESIDENT/COO BONUS AWARDS

Bonus awards for the Chairman and Chief Executive Officer and the President and
Chief Operating Officer are determined at the discretion of the Board of
Directors.  Neither is a Plan Participant.  However, these bonuses are
determined using the same criteria as are used to determine the bonuses of the
officers in the corporate Bonus Pool, and the bonuses are subject to the Minimum
Threshold and Bonus Maximum.

4.  BONUS DETERMINATION IN CASES OF NEW HIRES

     A.  Employees hired within the first three (3) months of the Plan Year will
     be eligible for a full bonus payout under this Plan.

     B.  Employees hired after the third month of the Plan Year but before the
     beginning of the tenth month of the Plan Year will be eligible under this
     Plan on a prorated basis, in whole month increments (i.e., 1st to 15th day
     of the month to 1st of the month; 16th day to end of the month to 1st of
     the following month).

     C.  Employees hired during the last three (3) months of the Plan Year will
     not be eligible for a bonus payout under this Plan.

5.  BONUS DETERMINATION IN CASES OF TRANSFERS AND PROMOTIONS

     A.  Plan Participants who are eligible to receive a bonus in a Bonus Pool
     and are transferred/promoted to a bonus eligible position in another Bonus
     Pool will receive a bonus under this Plan determined as follows:

          * If employed at least nine months of the Plan Year by one Bonus Pool,
          then as a full year participant of that Bonus Pool only, using the
          year-end salary in the new position and the Target Bonus for the
          position in the Bonus Pool in which the bonus is determined.

          * If employed less than nine months of the Plan Year by either Bonus
          Pool, then on a prorated basis in each Bonus Pool, using the Target
          Bonus in effect in each Bonus Pool and the year-end salary in the new
          position for both bonus pools.

                                       9
<PAGE>
 
     B.  Plan Participants who are eligible to receive a bonus in a Bonus Pool
     and are transferred/promoted to a different position within the same Bonus
     Pool will receive a bonus under this Plan using the salary and Target Bonus
     for the new position in effect at the end of the Plan Year.

     C.  Plan Participants who are eligible to receive a bonus under this Plan
     and are transferred/promoted to a non-bonus eligible position will receive
     a bonus under this Plan determined as follows:

          * If in the bonus eligible position more than nine months of the Plan
          Year, then as a full year participant of that Bonus Pool only, using
          the year-end salary in the new position and the Target Bonus for the
          position in the Bonus Pool in which the bonus is determined.

          * If in the bonus eligible position for more than three months but up
          to nine months of the Plan Year, then on a prorated basis, using the
          year-end salary and the Target Bonus for the new bonus eligible
          position.

          * If in the bonus eligible position for up to three months of the Plan
          Year, then no bonus will be paid out for that Plan Year.

     D.  Employees who are not eligible to receive a bonus under this Plan at
     the beginning of a Plan Year and are transferred/promoted to a bonus
     eligible position during the Plan Year will receive a bonus under this Plan
     determined as follows:

          * If in the bonus eligible position more than nine months of the Plan
          Year, then as a full year participant of that Bonus Pool only, using
          the year-end salary in the new position and the Target Bonus for the
          position in the Bonus Pool in which the bonus is determined.

          * If in the bonus eligible position for more than three months but up
          to nine months of the Plan Year, then on a prorated basis, using the
          year-end salary and the Target Bonus for the new bonus eligible
          position.

          * If in the bonus eligible position for up to three months of the Plan
          Year, then no bonus will be paid out for that Plan Year.

6.  BONUS DETERMINATION IN CASES OF LEAVE OF ABSENCE

If a Plan Participant is on an approved leave of absence (including, without
limitation, leaves caused by short-term disability) for more than one month
during the Plan Year, then the employee will participate on a prorated basis for
that Plan Year.

                                       10
<PAGE>
 
7.  BONUS DETERMINATION IN CASES OF TERMINATION
 
     A.  Employees who terminate prior to the end of the Plan Year for any
     reasons other   than death, disability, or retirement are not eligible to
     receive awards under this Plan.

     B.  Employees who terminate after the end of the Plan Year, but before
     payment of the award, are eligible to receive the awards under this Plan.


8. OTHER BONUS PROGRAMS

     A.  No Plan Participant may participate in any other Company bonus plan.

     B.  Middle management bonus plans are administered separately from the
     Plan.

                                       11
<PAGE>
 
VII.  TIMING OF PAYMENT OF BONUSES
- ----------------------------------

1.  CURRENT PAYMENT

Except as provided in Section VII.2., the bonus allocated by the Board of
Directors to each Participant shall be paid in cash and in full as soon as may
be conveniently possible after such allocation by the Board but not later than
ninety days from the last day of the Plan Year to which such bonus relates.

2.  DEFERRAL OF BONUS

Any Plan Participant may elect to defer receipt of all or any part of such bonus
in accordance with established deferred compensation plans offered by the
Company.

                                       12
<PAGE>
 
VIII.  PLAN ADMINISTRATION
- --------------------------

1. GENERAL ADMINISTRATION

The Committee will administer the Plan, and will interpret the provisions of the
Plan.  The interpretation and application of these terms by the Committee shall
be binding and conclusive.  The Committee's authority will include, but is not
limited to:

     * The eligibility of Plan Participants

     * The determination of performance results and bonus awards

     * Exceptions to the provisions of the Plan made in good faith and for the
       benefit of the Company

2.  ADJUSTMENTS FOR EXTRAORDINARY EVENTS

If an event occurs during a Plan Year that materially influences the performance
measures of the Company or a Business Unit, and is deemed by the Committee to be
extraordinary and out of the control of management, the Committee may, in its
sole discretion, increase or decrease the performance targets used to determine
the annual bonus payout.  Events warranting such action may include, but are not
limited to, changes in accounting, tax or regulatory rulings and significant
changes in economic conditions resulting in windfall gains or losses.

3.  AMENDMENT, SUSPENSION, OR TERMINATION OF THE PLAN

The Chairman and Chief Executive Officer or the Committee may amend, suspend or
terminate the Plan, whole or in part, at any time, if, in the sole judgment of
the Chairman and Chief Executive Officer or the Committee, such action is in the
best interests of the Company.  Notwithstanding the above, any such amendment,
suspension or termination must be prospective in that it may not deprive Plan
Participants of that which they otherwise would have received under the Plan for
the Plan Year had the Plan not been amended, suspended or terminated.

                                       13
<PAGE>
 
IX.  MISCELLANEOUS PROVISIONS
- -----------------------------

1.  TITLES

Section and Article titles are provided herein for convenience only and are not
to serve as a basis for interpretation or construction of the Plan.

2.  EMPLOYMENT NOT GUARANTEED

Nothing contained in the Plan nor any action taken in the administration of the
Plan shall be construed as a contract of employment or as giving a Plan
Participant any right to be retained in the service of the Company.

3.  VALIDITY

In the event that any provision of the Plan is held to be invalid, void or
unenforceable, the same shall not effect, in any respect whatsoever, the
validity of any other provision of the Plan.

4.  WITHHOLDING-TAX

The Company shall withhold from all benefits due under the Plan an amount
sufficient to satisfy any federal, state and local tax withholding requirements.

5.  APPLICABLE LAW

The Plan shall be governed in accordance with the laws of the State of
California.

                                       14

<PAGE>
 
                           AVERY DENNISON CORPORATION


                  SENIOR EXECUTIVE INCENTIVE COMPENSATION PLAN
                  --------------------------------------------


                        EFFECTIVE AS OF JANUARY 1, 1994
<PAGE>
 
                               TABLE OF CONTENTS
                               -----------------

<TABLE> 
<C>  <S>                                                         <C>
I.   PURPOSE ...................................................  2
     -------                                                       

II.  DEFINITIONS ...............................................  2
     -----------                                                   

III. PARTICIPATION .............................................  4
     -------------                                                 

IV.  ANNUAL BONUS OPPORTUNITY ..................................  4
     ------------------------                                      
     1.  Target Bonus ..........................................  4
     2.  Bonus Payout ..........................................  4
     3.  Bonus Determination In Cases Of Prior Participation in
         EICP ..................................................  5
     4.  Bonus Determination In Cases Of Leave Of Absence ......  5
     5.  Bonus Determination In Cases Of Termination ...........  6
     6.  Other Bonus Programs ..................................  6

V.   TIMING OF PAYMENT OF BONUSES ..............................  6
     ----------------------------                                 
     1.  Current Payment .......................................  6
     2.  Deferral Of Bonus .....................................  6

VI.  PLAN ADMINISTRATION .......................................  6
     -------------------                                          
     1.  General Administration ................................  6
     2.  Adjustments For Extraordinary Events ..................  7
     3.  Amendment, Suspension, Or Termination Of The Plan .....  7

VII. CHANGE OF CONTROL .........................................  7
     -----------------                                            

VIII.MISCELLANEOUS PROVISIONS ..................................  9
     ------------------------                                     
     1.  Titles ................................................  9
     2.  Employment Not Guaranteed .............................  9
     3.  Validity ..............................................  9
     4.  Withholding Tax .......................................  9
     5.  Applicable Law ........................................  9
</TABLE> 

                                       1
<PAGE>
 
                  SENIOR EXECUTIVE INCENTIVE COMPENSATION PLAN
                  --------------------------------------------

I.  PURPOSE
- -----------

The purposes of the Senior Executive Incentive Compensation Plan for Avery
Dennison Corporation (the "Company") are as follows:

     (1)  To attract and retain the best possible executive talent.

     (2)  To permit executives of the Company to share in its profits.

     (3)  To promote the success of the Company.

     (4)  To closely link executive rewards to individual and Company
          performance.


II. DEFINITIONS
- ---------------

Average Shareholders' Equity.  "Average Shareholders' Equity" means the
- ----------------------------                                           
numerical average for a given year of ending Shareholders' Equity for the five
most recently completed fiscal quarters, including the last quarter of that
year.

Bonus Maximum.  "Bonus Maximum" means 10% of the excess of (i) the Company's
- -------------                                                               
Pre-Tax Return on Shareholders' Equity over (ii) the Minimum Threshold.

Cash Flow from Operations.  "Cash Flow from Operations" means net cash provided
- -------------------------                                                      
by operating activities as disclosed in the Company's annual reports to
shareholders and quarterly reports on Form 10-Q.

Change of Control.  "Change of Control" means a change in control of the Company
- -----------------                                                               
of a nature that would be required to be reported in response to Item 6(e) of
Schedule 14A, Regulation 240.14a-101, promulgated under the Securities Exchange
Act of 1934 as now in effect or, if Item 6(e) is no longer in effect, any
regulations issued by the Securities and Exchange Commission pursuant to the
Securities Exchange Act of 1934 which serve similar purposes; provided that,
without limitation, a Change of Control shall be deemed to have occurred if and
when (a) any "person" (as such term is used in Sections 13(d) and 14(d)(2) of
the Securities Exchange Act of 1934) is or becomes a beneficial owner, directly
or indirectly, of securities of the Company representing fifty percent (50%) or
more of the combined voting power of the Company's then outstanding securities,
or (b) individuals who were members of the Board of Directors of the Company
immediately prior to a meeting of the stockholders of the Company involving a
contest for the election of directors shall not constitute a majority of the
Board of Directors following such election.

                                       2
<PAGE>
 
Code.  "Code" means the Internal Revenue Code of 1986, as amended.
- ----                                                              

Committee. "Committee" means the Compensation Committee of the Company's Board
- ---------                                                                     
of Directors.

Company.  "Company" means Avery Dennison Corporation.
- -------                                              

Economic Value Added.  "Economic Value Added" means operating profit after taxes
- --------------------                                                            
on income minus a capital charge based upon the Company's weighted average cost
of capital.

EICP.  "EICP" means the Executive Incentive Compensation Plan of the Company.
- ----                                                                         

EPS.  "EPS" means earnings per share, including extraordinary gains and losses,
- ---                                                                            
divested operations and changes in accounting principles as disclosed in the
Company's annual reports to shareholders.

Income Before Taxes on Income.  "Income Before Taxes on Income" means the income
- -----------------------------                                                   
before income taxes as reported in the Company's annual reports to shareholders.

Minimum Threshold. "Minimum Threshold" means a 12% Pre-tax Return on
- -----------------                                                   
Shareholders' Equity.

Net Income.  "Net Income" means after-tax net income, including extraordinary
- ----------                                                                   
items, discontinued operations and changes in accounting principles, as
disclosed in the Company's annual reports to shareholders.

Net Sales.  "Net Sales" means net sales as disclosed in the Company's annual
- ---------                                                                   
reports to shareholders and quarterly reports on Form 10-Q.

Performance Objectives.  "Performance Objectives" means one or more pre-
- ----------------------                                                 
established performance objectives, including:  ROS, ROTC, ROE, EPS, Net Income,
Net Sales, Cash Flow from Operations, Economic Value Added and Total Shareholder
Return.

Plan. "Plan" means the Senior Executive Incentive Compensation Plan for Avery
- ----                                                                         
Dennison Corporation.

Plan Participant. "Plan Participant" means any employee of the Company or any of
- ----------------                                                                
its subsidiaries who has been designated as a participant in the Plan in
accordance with Article III.

Plan Year. "Plan Year" means the fiscal year of the Company.
- ---------                                                   

Pre-Tax Return On Shareholder's Equity. "Pre-Tax Return On Shareholder's Equity"
- --------------------------------------                                          
means the percentage determined by dividing "Income Before Taxes On Income" by
"Average Shareholders' Equity".

                                       3
<PAGE>
 
ROE.  "ROE" means the percentage determined by dividing "Net Income" by "Average
- ---                                                                             
Shareholders' Equity".

ROS.  "ROS" means the percentage determined by dividing Net Income by Net Sales.
- ---                                                                             

ROTC.  "ROTC" means the return on total capital of the Company as reported in
- ----                                                                         
the Company's internally prepared Summary of Operations.

Shareholders' Equity.  "Shareholders' Equity" means total shareholders' equity
- --------------------                                                          
as disclosed in the Company's annual reports to shareholders and quarterly
reports on Form 10-Q.

Target Bonus. "Target Bonus" means with respect to a Plan Participant for any
- ------------                                                                 
Plan Year the bonus opportunity for the Plan Participant in such Plan Year on
account of services rendered to the Company during the immediately preceding
Plan Year.  The Target Bonus is expressed as a percentage of the Plan
Participant's base salary in effect at the end of the Plan Year.

Total Shareholder Return.  "Total Shareholder Return" means the cumulative
- ------------------------                                                  
shareholder return on the Company's common stock, including the reinvestment of
dividends, as measured by dividing (i) the sum of (A) the cumulative amount of
dividends for the measurement period, assuming dividend reinvestment, and (B)
the difference between the Company's closing stock price at the end and the
beginning of the measurement period, by (ii) the closing stock price at the
beginning of the measurement period.

III.  PARTICIPATION
- -------------------

Participation in the Plan is limited to key executives of the Company who have
been designated as Plan Participants by the Committee.

IV.  ANNUAL BONUS OPPORTUNITY
- -----------------------------

All Plan Participants will have the opportunity to earn an annual variable
bonus.

1.  TARGET BONUS

     The Target Bonus for each Plan Participant is 100% of Base Salary.

2.  BONUS PAYOUT

     A.  A Plan Participant's annual bonus payout is based on the Company's
     achievement versus pre-established Performance Objectives, subject to
     adjustment in certain circumstances by

                                       4
<PAGE>
 
     the Committee (see 2.D below).

     B.  At or prior to the beginning of each Plan Year, the Committee will
     establish Performance Objectives for each Plan Participant.  Specific
     Performance Objectives will vary based on the specific business strategy of
     the Company, and may include such measures as:

         *   ROS                                 *   Net Income
         *   ROTC                                *   Cash Flow From Operations
         *   ROE                                 *   Net Sales
         *   EPS                                 *   Total Shareholder Return
                                                 *   Economic Value Added
 
      C.  Bonus payouts will be determined based on the following schedule:

<TABLE> 
<CAPTION> 
   PLAN ACHIEVEMENT                            BONUS PAYOUT (% of Target Bonus)
   ----------------                            --------------------------------
   <S>                                         <C> 
        0  -  49%                                              0%
       50  -  69%                                             25%
       70  -  100%                                 Equal To Plan Achievement
                                                (e.g. 90% Plan  =  90% Payout)
      101  -  120%                                    Two-for-One over 100%
                                               (e.g. 104% Plan  =  108% Payout)
</TABLE> 

     D.  The Committee may, in its sole discretion, decrease bonus amounts which
     would otherwise be payable under the Plan.

     E.  No bonuses for a Plan Year shall be paid to the Chairman and Chief
     Executive Officer, the President and Chief Operating Officer and the Chief
     Financial Officer unless the Minimum Threshold for such Plan Year is met.
     In addition, the total of the bonuses for a given Plan Year for these three
     individuals shall not exceed the Bonus Maximum for such Plan Year.

3.  BONUS DETERMINATION IN CASES OF PRIOR PARTICIPATION IN EICP

     Plan Participants who are eligible to receive a bonus under the EICP during
     part of the Plan Year and are later designated as Plan Participants under
     this Plan may, in the Committee's discretion, receive a bonus under this
     Plan on a prorated basis.

4.  BONUS DETERMINATION IN CASES OF LEAVE OF ABSENCE

     If a Plan Participant is on an approved leave of absence (including,
     without limitation, leaves caused by short-term disability) for more than
     one month during the Plan Year, then the employee will continue to
     participate for that Plan Year;

                                       5
<PAGE>
 
     provided that the Committee may, in its sole discretion, decrease the bonus
     otherwise payable under the Plan on a prorated basis.

5.  BONUS DETERMINATION IN CASES OF TERMINATION
 
     A.  Employees who terminate prior to the end of the Plan Year for any
     reasons other than death, disability, or retirement are not eligible to
     receive awards under this Plan.

     B.  Employees who terminate after the end of the Plan Year, but before
     payment of the award, are eligible to receive the awards under this Plan.

6. OTHER BONUS PROGRAMS

     No Plan Participant may participate in any other annual Company bonus plan.

V.  TIMING OF PAYMENT OF BONUSES
- --------------------------------

1.  CURRENT PAYMENT

     Except as provided in Section V.2., the bonus allocated by the Board of
     Directors to each Plan Participant shall be paid in cash and in full as
     soon as may be conveniently possible after such allocation by the Board and
     certification by the Committee of the Company's achievement of the relevant
     Performance Objectives, but not later than two and one-half months from the
     last day of the Plan Year to which such bonus relates.

2.  DEFERRAL OF BONUS

     Any Plan Participant may elect to defer receipt of all or any part of such
     bonus in accordance with established deferred compensation plans offered by
     the Company.

VI.  PLAN ADMINISTRATION
- ------------------------

1. GENERAL ADMINISTRATION

     The Committee will administer the Plan, and will interpret the provisions
     of the Plan.  The interpretation and application of these terms by the
     Committee shall be binding and conclusive.  The Committee's authority will
     include, but is not limited to:

     *    The selection of Plan Participants

     *    The establishment and modification of performance measures,
          Performance Objectives and weighting of objectives

                                       6
<PAGE>
 
     *    The determination of performance results and bonus awards

     *    Exceptions to the provisions of the Plan made in good faith and for
          the benefit of the Company

2.  ADJUSTMENTS FOR EXTRAORDINARY EVENTS

     If an event occurs during a Plan Year that materially influences the
     performance measures of the Company and is deemed by the Committee to be
     extraordinary and out of the control of management, the Committee may, in
     its sole discretion, increase or decrease the Performance Objectives used
     to determine the annual bonus payout.  Events warranting such action may
     include, but are not limited to, changes in accounting, tax or regulatory
     rulings and significant changes in economic conditions resulting in
     windfall gains or losses.

3.  AMENDMENT, SUSPENSION, OR TERMINATION OF THE PLAN

     The Committee may amend, suspend or terminate the Plan, whole or in part,
     at any time, if, in the sole judgment of the Committee, such action is in
     the best interests of the Company.  Notwithstanding the above, any such
     amendment, suspension or termination must be prospective in that it may not
     deprive Plan Participants of that which they otherwise would have received
     under the Plan for the Plan Year had the Plan not been amended, suspended
     or terminated.

VII.   CHANGE OF CONTROL
- ------------------------
 
1.   Subject to paragraphs (2) through (4) of this Section VII, upon a Change of
     Control:  (i) each Plan Participant shall receive a cash payment equal to
     his or her Target Bonus under this Plan for any Plan Year that begins on or
     before the date of the Change of Control and ends after the date of the
     Change of Control, based on the Plan Participant's annual base salary rate
     in effect at the time of the Change of Control.

2.   Notwithstanding the foregoing, in the event it shall be determined that any
     payment or distribution by the Company to or for the benefit of a Plan
     Participant (whether paid or payable or distributed or distributable
     pursuant to the terms of the Plan or otherwise) (a "Payment") would be
     nondeductible by the Company for Federal income tax purposes because of
     Section 280G of the Code, then the aggregate present value of amounts
     payable or distributable to or for the benefit of the Plan Participant
     pursuant to the Plan (such payments or distributions pursuant to the Plan
     are hereinafter referred to as "Plan Payments") shall be reduced (but not
     below zero) to the Reduced Amount.  The "Reduced Amount" shall be an amount
     expressed in present value that maximizes the aggregate present value of
     Plan Payments without causing any Payment to

                                       7
<PAGE>
 
     be nondeductible by the Company because of Section 280G of the Code.  For
     purposes of this Section VII, present value shall be determined in
     accordance with Section 280(d)(4) of the Code.

3.   All determinations required to be made under paragraphs (2) through (4) of
     this Section VII shall be made by Coopers & Lybrand (the "Accounting
     Firm"), which shall provide detailed supporting calculations to both the
     Company and the Plan Participant within 30 business days of the date of the
     Change of Control or such earlier time as is requested by the Company.  Any
     such determination by the Accounting Firm shall be binding upon the Company
     and the Plan Participant.  The Plan Participant shall determine which and
     how much of the Plan Payments (or, at the election of the Plan Participant,
     other Payments) shall be eliminated or reduced consistent with the
     requirements of paragraph (2) of this Section VII, provided that, if the
     Plan Participant does not make such determination within ten business days
     of the receipt of the calculations made by the Accounting Firm, the Company
     shall elect which and how much of the Plan Payments shall be eliminated or
     reduced consistent with the requirements of paragraph (2) of this Section
     VII and shall notify the Plan Participant promptly of such election.
     Within five business days thereafter, the Company shall pay to or
     distribute to or for the benefit of the Plan Participant such amounts as
     are then due to the Plan Participant under the Plan.

4.   As a result of the uncertainty in the application of Section 280G of the
     Code at the time of the initial determination by the Accounting Firm
     hereunder, it is possible that Plan Payments will have been made by the
     Company that should not have been made ("Overpayment") or that additional
     Plan Payments that will not have been made by the Company could have been
     made ("Underpayment"), in each case, consistent with the calculations
     required to be made hereunder.  In the event that the Accounting Firm
     determines that an Overpayment has been made, any such Overpayment shall be
     treated for all purposes as a loan to the Plan Participant, which the Plan
     Participant shall repay to the Company together with interest at the
     applicable Federal rate provided for in Section 7872(f)(2) of the Code;
     provided, however, that no amount shall be payable by the Plan Participant
     to the Company (or if paid by the Plan Participant to the Company shall be
     returned to the Plan Participant) if and to the extent such payment would
     not reduce the amount which is subject to taxation under Section 4999 of
     the Code.  In the event that the Accounting Firm determines that an
     Underpayment has occurred, any such Underpayment shall be promptly paid by
     the Company to or for the benefit of the Plan Participant together with
     interest at the applicable Federal rate provided for in Section 7872(f)(2)
     of the Code.

                                       8
<PAGE>
 
 VIII.  MISCELLANEOUS PROVISIONS
 -------------------------------

1.  TITLES

     Section and Article titles are provided herein for convenience only and are
     not to serve as a basis for interpretation or construction of the Plan.

2.  EMPLOYMENT NOT GUARANTEED

     Nothing contained in the Plan nor any action taken in the administration of
     the Plan shall be construed as a contract of employment or as giving a Plan
     Participant any right to be retained in the service of the Company.

3.  VALIDITY

     In the event that any provision of the Plan is held to be invalid, void or
     unenforceable, the same shall not effect, in any respect whatsoever, the
     validity of any other provision of the Plan.

4.  WITHHOLDING-TAX

     The Company shall withhold from all benefits due under the Plan an amount
     sufficient to satisfy any federal, state and local tax withholding
     requirements.

5.  APPLICABLE LAW

     The Plan shall be governed in accordance with the laws of the State of
     California.

                                       9

<PAGE>
 
                                   EXHIBIT 11
 
                  AVERY DENNISON CORPORATION AND SUBSIDIARIES
 
                  COMPUTATION OF NET INCOME PER SHARE AMOUNTS
 
<TABLE>
<CAPTION>
                                                1993        1992        1991
                                             ----------- ----------- -----------
<S>                                          <C>         <C>         <C>
(A) Weighted average number of common
    shares outstanding.....................   57,953,287  60,425,531  61,949,235
  Additional common shares issuable under
  employee stock options using the treasury
  stock method.............................      776,241     549,674     313,505
                                             ----------- ----------- -----------
(B) Weighted average number of common
    shares outstanding assuming the           58,729,528  60,975,205  62,262,740
    exercise of stock options..............   ========== ===========  ==========
(C) Net income applicable to common stock..  $84,400,000 $80,100,000 $63,000,000
                                             =========== =========== ===========
Net income per share as reported (C / A)...        $1.46       $1.33       $1.02
                                                   =====       =====       =====
Net income per share giving effect to the
 exercise of outstanding stock options (C /        $1.44       $1.31       $1.01
 B)........................................        =====       =====       =====
</TABLE>

<PAGE>
 
ELEVEN-YEAR SUMMARY

AVERY DENNISON CORPORATION

<TABLE>
<CAPTION>
                                                                  Compound Growth Rate
                                                                  --------------------
(Dollars and shares in millions)                                    5 Year   10 Year
- --------------------------------                                    ------   -------
<S>                                                                 <C>      <C>
FOR THE YEAR
Net sales                                                             2.6       6.2
Gross profit                                                          1.0       5.4
Marketing, general and administrative expense (2),(4),(5)             3.0       6.4
Operating profit                                                     (4.9)      2.5
Interest expense                                                      4.0       6.8
Income before taxes                                                  (7.0)      1.4
Taxes on income                                                      (7.7)      (.2)
Net income(1)                                                        (6.3)      2.6
Research and development expense                                      (.8)      3.7
Depreciation                                                          5.7       8.7
Average shares outstanding                                           (1.2)       .7
                                                                     ----      ----
PER SHARE INFORMATION
Net income(1)                                                        (5.1)      1.9
Dividends(3)                                                         14.1      14.1
Book value at year end                                                 .5       4.5
Market price at year end                                              6.0       8.0
Market price range
                                                                     ----      ----
AT YEAR END
Working capital
Property, plant and equipment, net
Total assets
Long-term debt
Total debt
Shareholders' equity
Number of employees

STATISTICS
Gross profit margin (percent)
Marketing, general and administrative expense as a percent of sales  
Operating profit margin (percent)
Pretax profit margin (percent)
Net profit margin (percent)
Effective tax rate (percent)
Research and development expense as a percent of sales
Long-term debt as a percent of total long-term capital
Total debt as a percent of total capital
Return on average shareholders' equity (percent)
Return on average total capital (percent)
</TABLE>

(1)  Includes income of $1.1 million, or $.02 per share, related to the
     cumulative effect of accounting changes recorded during the first quarter
     of 1993.
(2)  Includes pretax charges of $85.2 million in connection with a 1990
     restructuring related to the merger of Avery International Corporation and
     Dennison Manufacturing Company and $13.8 million of merger-related costs.
     After adjusting for these charges, 1990 net income was $71.7 million,
     or $1.16 per share.
(3)  Dividends per share in 1988 exclude a $.05 per share payment for redemption
     of share purchase rights.
(4)  Includes pretax charges of $25.2 million in connection with a 1987
     restructuring, which reduced net income by $25 million, or $.41 per share.
(5)  Includes pretax charges of $23.5 million in connection with a 1985
     restructuring and a provision for a legal action filed against the Company,
     which reduced net income by $13.9 million, or $.24 per share.

                                       30
<PAGE>

<TABLE>
<CAPTION>
   1993(1)       1992       1991     1990(2)       1989     1988(3)     1987(4)       1986     1985(5)       1984       1983
  --------   --------   --------    --------   --------    --------    --------   --------    --------   --------   --------
  <C>        <C>        <C>         <C>        <C>         <C>         <C>        <C>         <C>        <C>        <C>

  $2,608.7   $2,622.9   $2,545.1    $2,590.2   $2,490.9    $2,291.4    $2,165.1   $1,828.4    $1,590.5   $1,593.1   $1,430.3
     818.1      838.2      796.2       808.3      806.7       780.2       734.6      620.1       533.9      546.7      482.2
     642.7      665.7      653.9       752.7      591.0       554.7       571.2      460.6       428.9      388.4      344.6
     175.4      172.5      142.3        55.6      215.7       225.5       163.4      159.5       105.0      158.3      137.6
      43.2       42.3       37.5        40.0       35.1        35.5        32.4       26.6        21.6       19.0       22.3
     132.2      130.2      104.8        15.6      180.6       190.0       131.0      132.9        83.4      139.3      115.3
      48.9       50.1       41.8         9.7       66.4        73.0        60.8       61.0        35.1       56.9       49.7
      84.4       80.1       63.0         5.9      114.2       117.0        70.2       71.9        48.3       82.4       65.6
      45.5       46.7       48.7        53.7       51.0        47.4        41.5       37.3        37.1       32.4       31.7
      84.1       83.8       83.1        80.8       71.5        63.8        58.8       49.9        43.3       38.8       36.6
      58.0       60.4       61.9        62.0       62.1        61.7        60.3       57.3        57.0       56.5       54.3
  --------   --------   --------    --------   --------    --------    --------   --------    --------   --------   -------- 

      1.46       1.33       1.02         .10       1.84        1.90        1.16       1.25         .85       1.46       1.21
       .90        .82        .76         .64        .54         .465        .41        .35         .31        .27        .24
     12.80      13.63      13.47       13.65      13.06       12.48       11.48      10.25        9.43       8.96       8.21
     29.38      28.75      25.38       21.50      31.88       22.00       18.63      18.69       18.00      15.13      13.57
     25.50 to   23.25 to   19.38 to    15.63 to   21.00 to    17.13 to    16.00 to   17.25 to    14.13 to   11.50 to    8.63 to
     31.13      28.88      25.50       33.00      31.88       26.00       29.13      23.75       19.69      15.82      13.63
  --------   --------   --------    --------   --------    --------    --------   --------    --------   --------   --------

     141.6      222.6      226.0       298.8      323.9       314.3       325.8      319.8       299.3      263.1      257.7
     758.5      779.9      814.2       821.7      714.1       667.3       574.2      512.8       433.6      373.6      326.2
   1,639.0    1,684.0    1,740.4     1,890.3    1,715.9     1,652.2     1,558.5    1,352.4     1,089.8      936.6      861.0
     311.0      334.8      329.5       376.0      317.8       298.8       301.0      320.3       195.0      126.4      119.6
     397.5      427.5      424.0       510.4      418.9       411.3       393.2      384.3       255.5      161.0      153.7
     719.1      802.6      825.0       846.3      811.3       769.6       705.9      585.8       534.2      502.4      456.2
    15,750     16,550     17,095      18,816     19,215      19,114      19,360     19,156      17,650     16,874     16,326
  --------   --------   --------    --------   --------    --------    --------    --------    --------   --------   --------

      31.4       32.0       31.3        31.2       32.4        34.0        33.9       33.9        33.6       34.3       33.7
      24.6       25.4       25.7        25.2       23.7        24.2        26.4       25.2        27.0       24.4       24.1
       6.7        6.6        5.6         2.1        8.7         9.8         7.5        8.7         6.6        9.9        9.6
       5.1        5.0        4.1          .6        7.3         8.3         6.1        7.3         5.2        8.7        8.1
       3.2        3.1        2.5          .2        4.6         5.1         3.2        3.9         3.0        5.2        4.6
      37.0       38.5       39.9        62.2       36.8        38.4        46.4       45.9        42.1       40.8       43.1
       1.7        1.8        1.9         2.1        2.0         2.1         1.9        2.0         2.3        2.0        2.2
      30.2       29.4       28.5        30.8       28.1        28.0        29.9       35.3        26.7       20.1       20.8
      35.6       34.8       33.9        37.6       34.1        34.8        35.8       39.6        32.4       24.3       25.2
      11.0        9.7        7.7          .7       14.7        16.0        10.5       12.8         9.4       17.3       15.9
       9.3        8.3        6.7         1.5       12.0        12.7         8.3       10.6         8.5       14.9       13.3
  --------   --------   --------    --------   --------    --------    --------   --------    --------   --------   --------
</TABLE>

                                       31
<PAGE>
 
CONSOLIDATED BALANCE SHEET

AVERY DENNISON CORPORATION

<TABLE>
<CAPTION>
(Dollars in millions)                                     1993        1992   
                                                        --------    -------- 
<S>                                                     <C>         <C>      
ASSETS                                                                       
Current assets:                                                              
 Cash and cash equivalents                              $    5.8    $    3.9 
 Trade accounts receivable, less allowance for                               
  doubtful accounts of $16.7 and $18.4 for                                   
  1993 and 1992, respectively                              356.7       364.3 
 Inventories                                               184.1       225.1 
 Other receivables                                          32.6        25.5 
 Prepaid expenses                                           13.5        16.9 
 Deferred taxes                                             21.9        25.6 
                                                        --------    --------
  Total current assets                                     614.6       661.3 
Property, plant and equipment, at cost:                                      
 Land                                                       28.7        33.3 
 Buildings                                                 360.9       351.6 
 Machinery and equipment                                   953.8       948.5 
 Construction-in-progress                                   69.3        65.8 
                                                        --------    --------
                                                         1,412.7     1,399.2 
 Accumulated depreciation                                  654.2       619.3 
                                                        --------    --------
                                                           758.5       779.9 
Intangibles resulting from business acquisitions, net      129.2       137.9 
Non-current deferred taxes                                  23.9          --
Other assets                                               112.8       104.9 
                                                        --------    --------
                                                        $1,639.0    $1,684.0 
                                                        ========    ========
LIABILITIES AND SHAREHOLDERS' EQUITY                                          
Current liabilities:                                                         
 Short-term and current portion of long-term debt       $   86.5    $   92.7 
 Accounts payable                                          140.8       157.0 
 Accrued payroll and employee benefits                      91.0        92.9 
 Other accrued liabilities                                 124.7        90.4 
 Income taxes payable                                       26.4         5.7 
 Deferred taxes                                              3.6          --   
                                                        --------    --------
  Total current liabilities                                473.0       438.7 
Long-term debt                                             311.0       334.8 
Non-current deferred taxes                                  44.8        67.6 
Other long-term liabilities                                 91.1        40.3 
Shareholders' equity:                                                         
 Common stock, $1 par value; authorized - 200,000,000   
  shares; issued - 62,063,312 shares at year 
  end 1993 and 1992                                         62.1        62.1
 Capital in excess of par value                            194.4       196.8
 Retained earnings                                         698.9       666.6
 Cumulative foreign currency translation adjustment        (10.1)       29.6
 Cost of unallocated ESOP shares                           (53.2)      (64.9)
 Minimum pension liability                                  (8.9)         --   
 Treasury stock at cost, 5,869,683 shares and 3,188,813 
  shares at year end 1993 and 1992, respectively          (164.1)      (87.6)
                                                        --------    --------
  Total shareholders' equity                               719.1       802.6 
                                                        --------    --------
                                                        $1,639.0    $1,684.0 
                                                        ========    ========
</TABLE>

See Notes to Consolidated Financial Statements

                                       36
<PAGE>
 
CONSOLIDATED STATEMENT OF INCOME

AVERY DENNISON CORPORATION

<TABLE>
<CAPTION>
(Dollars and shares in millions)                             1993       1992       1991
- -------------------------------                            --------   --------   --------
<S>                                                        <C>        <C>        <C>
Net sales                                                  $2,608.7   $2,622.9   $2,545.1
Cost of products sold                                       1,790.6    1,784.7    1,748.9
                                                           --------   --------   -------- 
 Gross profit                                                 818.1      838.2      796.2
Marketing, general and administrative expense                 642.7      665.7      653.9
                                                           --------   --------   -------- 
 Operating profit                                             175.4      172.5      142.3
Interest expense                                               43.2       42.3       37.5
                                                           --------   --------   -------- 
 Income before taxes on income and cumulative
  effect of changes in accounting principles                  132.2      130.2      104.8
Taxes on income                                                48.9       50.1       41.8
                                                           --------   --------   -------- 
Income before cumulative effect of changes in
 accounting principles                                         83.3       80.1       63.0
Cumulative effect of changes in accounting principles           1.1         --         --
                                                           --------   --------   -------- 
Net income                                                 $   84.4   $   80.1   $   63.0
                                                           ========   ========   ======== 
PER COMMON SHARE AMOUNTS
Income before cumulative effect of changes in
 accounting principles                                     $   1.44   $   1.33   $   1.02
Cumulative effect of changes in accounting principles           .02         --         --
                                                           --------   --------   -------- 
Net income                                                 $   1.46   $   1.33   $   1.02
                                                           ========   ========   ======== 
Average shares outstanding                                     58.0       60.4       61.9
                                                           ========   ========   ======== 
Shares outstanding at year end                                 56.2       58.9       61.3
                                                           ========   ========   ========
</TABLE>

See Notes to Consolidated Financial Statements

                                       37
<PAGE>
 
CONSOLIDATED STATEMENT OF SHAREHOLDERS' EQUITY

AVERY DENNISON CORPORATION

<TABLE>
<CAPTION>
                                                                                 Cumulative
                                                                                  foreign        Cost of
                                         Common       Capital in                  currency     unallocated     Minimum
                                        stock $1       excess of    Retained    translation        ESOP        pension     Treasury
(Dollars in millions)                  par value       par value    earnings     adjustment       shares      liability      stock
- ---------------------                ------------     -----------   ---------   ------------   ------------  -----------   ---------
<S>                                  <C>              <C>           <C>         <C>            <C>            <C>          <C>
Fiscal year ended 1990                    $62.0         $192.3        $620.2         $ 62.1       $(90.3)          --          --
Repurchase of 980,180 shares
 for treasury                                                                                                              $ (20.8)
Stock issued under option plans              .1             .4                                                                 2.0
Tax benefit arising from stock
 option transactions and
 dividends paid on stock
 held by leveraged ESOPs                                   2.3
Net income                                                              63.0
Dividends: $.76 per share                                              (47.1)
Translation adjustments                                                               (32.9)
Income taxes allocated to
 translation adjustments                                                                (.4)
ESOP transactions, net                                                                              12.1
                                          -----         ------        ------         ------       ------         ------    ------
Fiscal year ended 1991                     62.1          195.0         636.1           28.8        (78.2)          --       (18.8)
Repurchase of 2,765,919 shares
 for treasury                                                                                                               (74.0)
Stock issued under option plans                            (.3)                                                               5.2
Tax benefit arising from stock
 option transactions and
 dividends paid on stock
 held by leveraged ESOPs                                   2.1
Net income                                                              80.1
Dividends: $.82 per share                                              (49.6)
Translation adjustments                                                                 1.8
Income taxes allocated to
 translation adjustments                                                               (1.0)
ESOP transactions, net                                                                              13.3
                                          -----         ------        ------          -----       ------         ------    ------
Fiscal year ended 1992                     62.1          196.8         666.6           29.6        (64.9)          --       (87.6)
Repurchase of 2,902,695 shares
 for treasury                                                                                                               (82.9)
Stock issued under option plans                           (3.2)                                                               6.4
Tax benefit arising from stock
 option transactions and
 dividends paid on stock
 held by leveraged ESOPs                                    .8
Net income                                                             84.4
Dividends: $.90 per share                                             (52.1)
Translation adjustments                                                              (39.9)
Income taxes allocated to
 translation adjustments                                                                .2
ESOP transactions, net                                                                              11.7
Minimum pension liability                                                                                        $(8.9)
                                          -----         ------       -------         ------       ------         -----    -------
Fiscal year ended 1993                    $62.1         $194.4        $698.9         $(10.1)      $(53.2)        $(8.9)   $(164.1)
                                          =====         ======       =======         ======       ======         =====    =======
</TABLE> 

See Notes to Consolidated Financial Statements

                                       38
<PAGE>
 
CONSOLIDATED STATEMENT OF CASH FLOWS

AVERY DENNISON CORPORATION

<TABLE>
<CAPTION>
(In millions)                                                 1993      1992      1991
- -------------                                               -------   -------    ------
<S>                                                          <C>       <C>       <C>
OPERATING ACTIVITIES
Net income                                                  $  84.4   $  80.1   $  63.0
Depreciation                                                   84.1      83.8      83.1
Amortization                                                   11.3      10.1       9.2
Non-current deferred taxes                                    (22.8)    (13.3)     (6.6)
Cumulative effect of changes in accounting principles          (1.1)      --        --
(Increase) decrease in assets and increase (decrease)
 in liabilities net of the effect of foreign currency
 translation and business divestitures:
  Trade accounts receivable, net                               (8.6)     (4.4)     (5.4)
  Inventories                                                  32.4      24.6      45.9
  Other receivables                                            (5.0)      8.0       3.3
  Prepaid expenses                                              2.8       1.4       3.9
  Accounts payable and accrued liabilities                     32.0     (28.5)       .4
  Taxes on income and deferred taxes                           29.7       6.0      33.7
                                                            -------   -------   ------- 
Net cash provided by operating activities                     239.2     167.8     230.5
                                                            -------   -------   ------- 
INVESTING ACTIVITIES
Purchase of property, plant and equipment                    (100.6)    (87.8)   (122.5)
Proceeds from sale of assets and business divestitures          4.9      26.5      12.9
Other                                                           5.6       7.0       7.6
                                                            -------   -------   ------- 
Net cash used in investing activities                         (90.1)    (54.3)   (102.0)
                                                            -------   -------   ------- 
FINANCING ACTIVITIES
Additions to long-term debt                                   101.0      70.6     116.8
Reductions in long-term debt                                 (111.9)    (60.0)   (148.9)
Net decrease in short-term debt                                (1.0)     (1.9)    (29.3)
Dividends paid                                                (52.1)    (49.6)    (47.1)
Purchase of treasury stock                                    (82.9)    (74.0)    (20.8)
                                                            -------   -------   ------- 
Net cash used in financing activities                        (146.9)   (114.9)   (129.3)
                                                            -------   -------   ------- 
Effect of foreign currency translation on cash balances         (.3)       --       (.4)
                                                            -------   -------   ------- 
Increase (decrease) in cash and cash equivalents                1.9      (1.4)     (1.2)
                                                            -------   -------   ------- 
Cash and cash equivalents, beginning of period                  3.9       5.3       6.5
                                                            -------   -------   ------- 
Cash and cash equivalents, end of period                    $   5.8   $   3.9   $   5.3
                                                            =======   =======   ======= 
</TABLE>

See Notes to Consolidated Financial Statements

                                       39
<PAGE>
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

AVERY DENNISON CORPORATION

NOTE 1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of the Company and
all of its majority-owned subsidiaries.  Investments in certain affiliates (20%
to 50% ownership) are accounted for on the equity method of accounting.

FISCAL YEAR

The Company's financial reporting calendar for fiscal years 1993 and 1992
reflected a 52-week period ending January 1, 1994 and  January 2, 1993,
respectively.  Fiscal year 1991 reflected a 53-week period ending January 4,
1992.  Normally each fiscal year consists of 52 weeks, but every fifth or sixth
fiscal year consists of 53 weeks.

CHANGES IN ACCOUNTING PRINCIPLES

During the first quarter of 1993, the Company adopted three accounting standards
issued by the Financial Accounting Standards Board which had a one-time
cumulative effect on net income as follows:

<TABLE>
<CAPTION>
                                                                        Income (expense)
                                                                      -------------------
(In millions, except per share amounts)                                Total    Per share
- --------------------------------------                                -------   ---------
<S>                                                                   <C>       <C>
Accounting for income taxes (SFAS No. 109)                            $ 16.3     $ .28
Accounting for postretirement benefits, net of tax (SFAS No. 106)      (14.2)     (.24)
Accounting for postemployment benefits, net of tax (SFAS No. 112)       (1.0)     (.02)
                                                                      ------     ----- 
Increase in net income                                                $  1.1     $ .02
                                                                      ======     ===== 
</TABLE>

The effects of the new accounting standards are described in Notes 5 and 8.  The
adoption of the accounting standards had no effect on cash flow.  Prior year
financial statements have not been restated.

REVENUE RECOGNITION

Sales, provisions for estimated sales returns and the cost of products sold are
recorded at the time of shipment.

CASH AND CASH EQUIVALENTS

The Company considers cash on hand, deposits in banks and short-term
investments, with maturities of three months or less when purchased, as cash and
cash equivalents.  The carrying amounts of these assets approximate fair value
due to the short maturity of the instruments.  Cash paid for interest and taxes
was as follows:

<TABLE>
<CAPTION>
(In millions)                             1993     1992     1991
- -------------                            ------   ------   ------
<S>                                      <C>      <C>      <C>
Interest, net of capitalized amounts     $39.8    $42.1    $37.4
Income taxes, net of refunds              42.0     57.4     12.4
</TABLE>

PROPERTY, PLANT AND EQUIPMENT

Depreciation is generally computed using the straight-line method over the
estimated useful lives of the assets. Maintenance and repair costs are expensed
as incurred; renewals and betterments are capitalized. Upon the sale or
retirement of properties, the accounts are relieved of the cost and the related
accumulated depreciation, with any resulting profit or loss included in income.
The Company has pledged property with a net book value of approximately $25
million as collateral for certain other long-term liabilities.

                                       40
<PAGE>
 
INTANGIBLES RESULTING FROM BUSINESS ACQUISITIONS

Intangibles resulting from business acquisitions consist primarily of the excess
of the acquisition cost over the fair value of net assets acquired, and are
generally amortized over 40 years using the straight-line method.  The Company
evaluates the carrying value of its goodwill on an ongoing basis relying on a
number of operating factors and nonfinancial data.  Accumulated amortization at
year end 1993 and 1992 was $30.4 million and $27.9 million, respectively.

INVENTORIES

Inventories are stated at the lower of cost or market value. Cost is determined
using both the first-in, first-out ("FIFO") and last-in, first-out ("LIFO")
methods. Inventories valued using the LIFO method comprised 38 percent, 39
percent and 45 percent of inventories before LIFO adjustment at year end 1993,
1992 and 1991, respectively.

During 1993, 1992 and 1991, certain inventories were reduced resulting in the
liquidation of LIFO inventory carried at lower costs prevailing in prior years
as compared with current costs.  The effect was to reduce costs of products sold
by $11.4 million, $17.8 million and $13.8 million during 1993, 1992 and 1991,
respectively.

Inventories at year end were as follows:

<TABLE>
<CAPTION>
 
(In millions)         1993      1992      1991
- ------------         ------    ------    ------
<S>                  <C>       <C>       <C>
Raw materials        $ 75.7    $ 91.1    $107.4
Work in process        43.2      51.5      56.6
Finished goods        101.9     129.8     148.7
LIFO adjustment       (36.7)    (47.3)    (59.6)
                     ------    ------    ------ 
                     $184.1    $225.1    $253.1
                     ======    ======    ====== 
</TABLE>
ENVIRONMENTAL EXPENDITURES

Environmental expenditures that do not contribute to current or future revenue
generation are expensed.  Expenditures for newly acquired assets and those that
extend or improve the economic useful life of existing assets are capitalized
and amortized over the remaining asset life.  The Company reviews on a quarterly
basis its estimates of costs of compliance with environmental laws and the
cleanup of various sites, including sites in which governmental agencies have
designated the Company as a potentially responsible party.  Where a minimum cost
or a reasonable estimate of the cost of compliance or remediation has been
established, the applicable amount is accrued.  For other potential liabilities,
the timing of accruals coincides with the related ongoing site assessments.
Potential insurance reimbursements are not recorded or offset against the
liabilities until received, and liabilities are not discounted.

FOREIGN CURRENCY TRANSLATION

Foreign currency transactions and financial statements of foreign subsidiaries
are translated into U.S. dollars at prevailing or current rates respectively,
except for revenue, costs and expenses which are translated at average current
rates during each reporting period. Gains and losses resulting from foreign
currency transactions, other than transactions used to hedge the value of
investments in certain foreign subsidiaries, are included in income currently.
Gains and losses resulting from hedging transactions and from translation of
financial statements are excluded from the statement of income and are credited
or charged directly to a separate component of shareholders' equity. Translation
gains and losses of subsidiaries operating in hyperinflationary economies are
included in net income currently.

Transaction and translation (losses) gains (decreased) increased net income in
1993, 1992 and 1991, by ($3.4) million, ($4.2) million and $.4 million,
respectively.

                                       41
<PAGE>
 
RESEARCH AND DEVELOPMENT

Research and development costs are expensed as incurred.  Research and
development expense for 1993, 1992 and 1991 was $45.5 million, $46.7 million and
$48.7 million, respectively.

NOTE 2.  DEBT

Long-term debt at year end was as follows:

<TABLE>
<CAPTION>
 
(In millions)                                                  1993      1992
- -------------                                                 ------    ------
<S>                                                           <C>       <C>
Domestic variable-rate short-term borrowings to be
 refinanced on a long-term basis (3.3% at year end)           $ 23.6    $103.0
Medium-term notes (6.1% to 8.6%)                               200.0     100.0
Leveraged ESOP borrowings (2.9% to 8.4% at year end)            57.1      68.1
Industrial Revenue Bonds (3.1% to 9.9% at year end)             22.0      22.1
Other long-term debt, principally foreign (7.0% to 12.2%
 at year end)                                                   41.2      56.9
                                                              ------    ------ 
                                                               343.9     350.1
Less:  Amount classified as current                            (32.9)    (15.3)
                                                              ------    ------ 
                                                              $311.0    $334.8
                                                              ======    ====== 
</TABLE>

The Company has a revolving credit agreement with four domestic banks to provide
$150 million in borrowings through July 1, 1996.  The maturity date of the
agreement is automatically extended an additional year on each anniversary date
unless a bank elects not to renew its commitment, in which case upon written
notice, the amount of credit available under the agreement will be reduced on a
straight-line basis over a four-year period following the maturity date.  The
financing available under this revolving credit agreement will be used, as
needed, to retire short-term and currently maturing long-term debt, and to
finance other corporate requirements.

During 1991 and 1993, the Company issued an aggregate of $200 million of medium-
term notes to the public, in increments of $1 million to $15 million, with
maturities from April 1994 through May 2005.  The fair value of these notes was
approximately $207 million at year end.

Two of the Company's Employee Stock Ownership Plans (ESOPs) have revolving
credit agreements with two domestic banks to provide an aggregate of $90 million
in borrowings through July 1, 1995; $42.4 million was outstanding at the end of
1993. These loans are repayable on a scheduled basis through 2003. The
obligations of these plans to repay the borrowings are guaranteed by the
Company. At the end of 1993, the Company had an additional $14.7 million in
loans outstanding on behalf of another ESOP. These loans are repayable on a
scheduled basis through 1997. The fair value of the Company's ESOP borrowings 
was approximately $58 million at year end.

The amount of long-term debt outstanding at the end of 1993, which matures
during 1994 through 1998, is $32.9 million, $33.9 million, $80.3 million, $30.3
million and $15.0 million, respectively.  Included in these amounts are ESOP
borrowings of $2.7 million, $4.1 million, $4.7 million, $7.0 million and $3.8
million, respectively.

The terms of the various loan agreements in effect at year end require
maintenance of specified amounts of consolidated tangible net worth and specific
ratios of total liabilities to tangible net worth and consolidated earnings
before interest and taxes to consolidated interest.  Under the most restrictive
provisions, $68.6 million of retained earnings was not restricted at the end of
1993.

The Company had short-term lines of credit available aggregating $445.7 million
at the end of 1993, of which $53.6 million was utilized at variable interest
rates ranging from 5.5 to 16.1 percent.

The fair value of the Company's debt is estimated based on quoted market prices
for the same or similar issues, or on the current rates offered to the Company
for debt of the same remaining maturities.  The carrying amount of all short-
term and variable interest rate borrowings approximates fair value.

                                       42
<PAGE>
 
The Company incurred total interest cost in 1993, 1992 and 1991 of $45.5
million, $44.9 million and $42.6 million, respectively, of which $2.3 million,
$2.6 million and $5.1 million, respectively, was capitalized as part of the cost
of assets constructed for the Company's use.  Included in interest expense was
$8.5 million for 1993, $4.7 million for 1992 and $2.4 million for 1991 relating
to the Company's operations in Brazil.  These amounts reflect extraordinarily
high nominal rates of interest resulting from hyperinflationary conditions in
that country.

NOTE 3.  FINANCIAL INSTRUMENTS

The Company enters into forward exchange contracts to reduce risk from exchange
rate fluctuations associated with receivables, payables, loans and commitments
denominated in foreign currencies that arise primarily as a result of its
operations outside the United States. At the end of 1993 and 1992, the Company
had forward exchange contracts with a notional value of $143.2 million and
$166.2 million, respectively, substantially all of which were denominated in
European currencies. In general, the maturities of the contracts coincide with
the underlying exposure positions they are intended to hedge. Of the total
contracts outstanding, 91 percent have maturities within 12 months. The
remainder have maturities ranging from one to four years. The fair value, based
on quoted market prices of comparable instruments, was a net liability of
approximately $2 million at the end of 1993.

The Company enters into interest rate swap agreements and collars to reduce the
impact of changes in interest rates on its short- and long-term variable rate
borrowings.  Interest paid or received on interest rate swap agreements is
recognized as an adjustment to interest expense.

During 1993, the Company entered into five 2-year interest rate swap agreements
for an aggregate of $100 million under which it will pay interest based on LIBOR
(the weighted average rate at year end was 3.4 percent). The Company will
receive interest at a weighted average rate of 4.1 percent.

During 1992, the Company entered into two 3-year interest rate swap agreements
for an aggregate of $50 million under which it will pay interest based on LIBOR
(the weighted average rate at year end was 3.4 percent).  The Company will
receive interest at a weighted average rate of 6.4 percent.  The Company also
entered into a $50 million 3-year interest rate swap agreement under which it
will pay interest at a rate of 9.4 percent.  The Company will receive interest
based on LIBOR (the weighted average rate at year end was 3.4 percent).

During 1990, the Company entered into four 5-year interest rate swap agreements
for an aggregate of $100 million under which it will pay a weighted average rate
of 9.0 percent.  The Company will receive interest based on LIBOR (the weighted
average rate at year end was 3.5 percent).  The fair value of all interest rate
swap agreements at the end of 1993 was estimated by obtaining dealer quotes and
was a net liability of approximately $13 million.

During 1989, the Company entered into two agreements with a domestic bank which
effectively set interest rate limits on $35 million of the Company's short-term
borrowings.  The interest rate collars, which were effective June 1989, limit
the interest rate to a range of 7 to 11 percent through June 1994.  The fair
value of these agreements at the end of 1993 was estimated based on dealer
quotes and was a net liability of approximately $1 million.

The counterparties to forward exchange contracts, interest rate swaps and
interest rate collars consist of a large number of major international financial
institutions.  The Company centrally monitors its positions and the financial
strength of its counterparties.  Therefore, while the Company may be exposed to
losses in the event of nonperformance by these counterparties, it does not
anticipate losses.

At the end of 1993, the Company had letters of credit outstanding totaling $23
million which guaranteed various trade activities.  The aggregate contract
amount of all outstanding letters of credit approximates fair value.

                                       43
<PAGE>
 
During 1989, the Company entered into an agreement with a bank whereby it has
the right to sell certain accounts receivable, up to a maximum of $100 million,
subject to limited recourse provisions.  The Company has retained the servicing
responsibility for these receivables.  At the end of 1993 and 1992, $30 million
of trade receivables had been sold and not yet collected under the agreement.

NOTE 4.  LEASE COMMITMENTS

Minimum annual rentals on operating leases for the years 1994 to 1998 are $31.4
million, $24.3 million, $17.3 million, $11.5 million and $8.8 million,
respectively.

Rent expense for 1993, 1992 and 1991 was $41.6 million, $42.2 million and $42.4
million, respectively.  Rent expense for 1993 by category of property consisted
of buildings (primarily office and warehouse facilities), $18.3 million;
transportation equipment, $9 million; EDP and office equipment, $11.9 million;
and other property, $2.4 million.

NOTE 5.  TAXES BASED ON INCOME

Taxes based on income were as follows:

<TABLE>
<CAPTION>
(In millions)           1993      1992     1991
- -------------          ------    ------   ------
<S>                    <C>       <C>      <C>
Currently payable:
 U.S. Federal tax      $ 36.2    $40.6    $ 1.8
 State taxes              6.2      6.4      3.9
 Foreign taxes           18.9      6.6     (1.5)
                       ------    -----    -----
                         61.3     53.6      4.2
                       ------    -----    ----- 
Deferred:
 Domestic taxes          (7.1)    (3.1)    28.7
 Foreign taxes           (5.3)     (.4)     8.9
                       ------    -----    ----- 
                        (12.4)    (3.5)    37.6
                       ------    -----    ----- 
                       $ 48.9    $50.1    $41.8
                       ======    =====    ===== 
</TABLE>

The deferred tax expense in 1992 resulted primarily from pension and
restructuring costs, net of depreciation.  The deferred tax expense in 1991 was
primarily attributable to restructuring costs, accrued expenses not currently
deductible and depreciation.

The principal items accounting for the difference in taxes as computed at the
U.S. statutory rate and as recorded were as follows:

<TABLE>
<CAPTION>
(In millions)                                       1993      1992     1991
- ------------                                       ------    ------   ------
<S>                                                <C>       <C>      <C>     
Computed tax at 35% for 1993 and 34% for                                      
 1992 and 1991 of income before taxes              $ 46.3    $ 44.3   $ 35.6  
Increase (decrease) in taxes resulting from:                                  
 State taxes, net of federal tax benefits             4.0       4.2      2.6  
 Other items, net                                    (1.4)      1.6      3.6  
                                                   ------    ------   ------
                                                   $ 48.9    $ 50.1   $ 41.8  
                                                   ======    ======   ======
</TABLE>
                                       44
<PAGE>
 
Consolidated income before taxes for domestic and foreign operations was as
follows:

<TABLE> 
<CAPTION> 
(In millions)                               1993      1992     1991 
- -------------                              ------    ------   ------
<S>                                        <C>       <C>      <C> 
Domestic                                   $ 88.0    $ 90.5   $ 89.8       
Foreign                                      44.2      39.7     15.0       
                                           ------    ------   ------
                                           $132.2    $130.2   $104.8       
                                           ======    ======   ======
</TABLE> 

U.S. income taxes have not been provided on retained earnings of foreign
subsidiaries ($235 million at year end 1993) because such earnings are
considered to be reinvested indefinitely or because U.S. income taxes on
dividends received would not be significant, as they would be substantially
offset by foreign tax credits.

Operating loss carryforwards for foreign subsidiaries aggregating $59.8 million
are available to reduce income taxes payable for tax purposes, of which $35.5
million will expire over the period from 1994 through 2001, while $24.3 million
can be carried forward indefinitely.

Statement of Financial Accounting Standard ("SFAS") No. 109 was adopted as of
the beginning of 1993 and supersedes the Company's previous practice of
accounting for income taxes under APB No. 11. In accordance with SFAS No. 109,
deferred income taxes for 1993 reflect the temporary differences between the
amounts at which assets and liabilities are recorded for financial reporting
purposes and the amounts utilized for tax purposes. SFAS No. 109 requires the
use of the statutory tax rates in effect for the year in which the differences
are expected to reverse and allows the establishment of certain deferred tax
assets not previously recognized.

The one-time cumulative effect of adopting SFAS No. 109 increased net income in
the first quarter of 1993 by $16.3 million.  The primary components of the
temporary differences which give rise to the Company's deferred tax assets and
liabilities, at year end 1993 and as restated effective the beginning of fiscal
year 1993, are as follows:

<TABLE>
<CAPTION>
(In millions)                               January 1, 1994    January 3, 1993
- -------------                               ---------------    ---------------
<S>                                             <C>                <C>
Accrued expenses not currently deductible       $ 34.9             $ 37.8     
Net operating loss                                21.4               15.3  
Postretirement and postemployment benefits         9.1                8.6  
Pension costs                                      4.7                5.7  
Restructuring costs                                2.7                4.0  
Valuation allowance                              (14.9)             (11.1) 
                                                ------             ------
Deferred tax assets                               57.9               60.3  
                                                                           
Depreciation                                     (60.4)             (74.8) 
Other items, net                                   (.1)              (2.6) 
                                                ------             ------
Deferred tax liabilities                         (60.5)             (77.4) 
Total net deferred tax liabilities              $ (2.6)            $(17.1) 
                                                ======             ======
</TABLE>

NOTE 6.  SHAREHOLDER'S EQUITY

The Company's Certificate of Incorporation authorizes five million shares of $1
par value preferred stock, with respect to which the Board of Directors may fix
the series and terms of issuance, and 200 million shares of $1 par value voting
common stock.

The Board of Directors has authorized the repurchase of an aggregate 10.2
million shares of the Company's outstanding common stock.  The acquired shares
will be held as treasury stock and may be reissued under the Company's stock
option and incentive plans.  At year end 1993, approximately 6.7 million shares
had been repurchased.

                                       45
<PAGE>
 
The Company maintains various stock option and incentive plans, including the
1988 Non-Employee Director Stock Option Plan and the 1990 Stock Option and
Incentive Plan for Key Employees ("1990 Option Plan"). In addition, certain key
executives are eligible to receive grants of stock options under the 1990 Option
Plan pursuant to the Company's Key Executive Long-Term Incentive Plan. Under the
plans, incentive stock options may be granted at not less than 100% of the fair
market value of the Company's common stock on the date of the grant, whereas
nonqualified options may be issued at prices no less than par value. Options
that are not exercised expire ten years from the date of grant. Shares available
for grant at the end of 1993 were 370,656. Compensation expense is recorded by
the Company in an amount equal to the excess, if any, of the market value of the
Company's common stock on the date of the grant over the exercise price of the
option. The following table sets forth stock option information relative to all
plans:

<TABLE>
<CAPTION>
(In thousands, except per share amounts)             1993                   1992                 1991
- ----------------------------------------     --------------------    -------------------   -------------------
<S>                                          <C>                     <C>                   <C>    
Options outstanding, beginning
 of fiscal year                                           4,189.2                3,975.3               3,931.7
Options granted                                             614.9                  727.9                 629.0
Options exercised                                          (307.8)                (508.8)               (445.5)
Options cancelled/expired                                   (98.0)                  (5.2)               (139.9)
                                             --------------------    -------------------   ------------------- 
Options outstanding, end of fiscal year                   4,398.3                4,189.2               3,975.3
                                             ====================    ===================   =================== 
Options exercisable, end of fiscal year                   2,750.4                2,490.2               2,366.8
                                             ====================    ===================   =================== 
Option prices per share:
 Exercised                                   $ 9.52   to   $28.00    $5.80   to   $24.78   $ .89   to   $23.56
 Outstanding                                  12.22   to    28.00     9.52   to    28.00    5.80   to    28.00
 Exercisable                                  12.22   to    28.00     9.52   to    28.00    5.80   to    28.00
                                             ====================    ===================   =================== 
</TABLE>

During 1988, the Company issued preferred stock purchase rights, declaring a
dividend of one such right on each outstanding share of common stock. When
exercisable, each new right will entitle its holder to buy one one-hundredth of
a share of Series A Junior Participating Preferred Stock at a price of $95.00
per one one-hundredth of a share until July 1998. The rights will become
exercisable if a person acquires 20 percent or more of the Company's common
stock or makes an offer, the consummation of which will result in the person's
owning 20 percent or more of the Company's common stock. In the event the
Company is acquired in a merger, each right entitles the holder to purchase
common stock of the acquiring company having a market value of twice the
exercise price of the right. If a person or group acquires 30 percent or more of
the Company's common stock, except in one transaction raising the acquiror's
interest to 85 percent or more pursuant to a cash-for-all-shares tender offer,
each right entitles the holder to purchase the Company common stock with a
market value equal to twice the exercise price of the right. The rights may be
redeemed by the Company at a price of one cent per right at any time prior to a
person's or group's acquiring 20 percent of the Company's common stock. The 20
percent and 30 percent thresholds may be reduced by the Company to as low as 15
percent at any time prior to a person's acquiring a percent of Company stock
equal to the lowered threshold.

NOTE 7.  LITIGATION

The Company and its subsidiaries are involved in various lawsuits, claims and
inquiries, most of which are routine to the nature of their business. In the
opinion of management, the resolution of these matters will not materially
affect the financial position of the Company.

As of January 31, 1994, the Company had been designated by the U.S.
Environmental Protection Agency ("EPA") and/or other responsible state agencies
as a potentially responsible party ("PRP") at 17 waste disposal or waste
recycling sites which are the subject of separate investigations or proceedings
concerning alleged soil and/or groundwater contamination. Litigation has been
initiated by a governmental authority with respect to four of these sites, but
the Company does not believe that any such proceedings will result in the
imposition of monetary sanctions. The Company is participating with other PRPs
at all such sites, and anticipates that its share of cleanup costs will be
determined pursuant to remedial agreements entered into in the normal course of
negotiations with the EPA or other governmental authorities.

                                       46
<PAGE>
 
The Company has accrued liabilities for all sites where it is probable that a
loss will be incurred and the amount of loss can be reasonably estimated.
However, because of the uncertainties associated with environmental assessment
and remediation activities, future expense to remediate the currently identified
sites, and sites which could be identified in the future for cleanup, could be
higher than the liability currently accrued.

NOTE 8.  EMPLOYEE RETIREMENT PLANS

DEFINED BENEFIT PLANS

The Company and its subsidiaries sponsor a number of defined benefit plans
covering substantially all domestic employees, employees in certain foreign
countries and non-employee directors. It is the Company's policy to make
contributions to these plans sufficient to meet the minimum funding requirements
of applicable laws and regulations, plus such additional amounts, if any, as the
Company's actuarial consultants advise to be appropriate. Plan assets are
invested in a diversified portfolio that consists primarily of equity
securities. Benefits payable to employees are based primarily on years of
service and employees' pay during their employment with the Company. Certain
benefits provided by Avery Dennison's domestic defined benefit plan are paid in
part from an employee stock ownership plan. The net pension cost and the status
of the defined benefit plans for 1993, 1992 and 1991 are summarized as follows:

<TABLE>
<CAPTION>
Net Pension Cost                              Domestic Plans                   Foreign Plans
- ----------------                          -------------------------      ----------------------------
(In millions)                              1993     1992     1991         1993       1992       1991
- -------------                             ------   ------   -------      ------     ------   --------
<S>                                       <C>       <C>      <C>         <C>        <C>      <C>
Service cost                              $  6.2   $  5.8    $  6.6      $  4.0     $  3.5    $  2.8
Interest cost                               16.8     16.2      16.2         6.9        6.2       5.2
Return on plan assets                      (30.4)   (21.1)    (45.6)      (15.2)      (9.3)     (9.5)
Net amortization and deferral                8.4       .1      26.1         5.6        (.4)      --
                                          ------   ------    ------      ------     ------    ------
Net pension cost (income)                 $  1.0   $  1.0    $  3.3      $  1.3       --      $ (1.5)
                                          ------   ------    ------      ------     ------    ------
Assumptions used:
 Weighted average discount rate              7.2%     8.0%      8.0%        7.6%       8.6%      9.2%
 Weighted average rate of increase
  in future compensation levels              5.1      5.5       5.5         5.5        5.1       5.1
 Weighted average expected
  long-term rate of return
  on assets                                 10.5     10.5      10.5         9.1        9.1       9.1

- ----------------------------------------------------------------------------------------------------
</TABLE> 
<TABLE> 
<CAPTION> 
Status of Fully Funded Pension Plans                         Domestic Plans         Foreign Plans
- ------------------------------------                       ------------------    -----------------
(In millions)                                                 1993     1992       1993       1992
- ------------                                               --------   -------    -------    ------
<S>                                                        <C>        <C>        <C>        <C> 
Actuarial present value of:
 Vested benefits                                             $108.0   $ 98.6      $ 64.2    $ 47.6
 Non-vested benefits                                             .9       .2         --        --
                                                             ------   ------      ------    ------
 Accumulated benefit obligation                               108.9     98.8        64.2      47.6
 Effect of projected future salary increases                    --      19.0        24.3      23.5
                                                             ------   ------      ------    ------
Projected benefit obligation                                  108.9    117.8        88.5      71.1
Plan assets at fair value                                     149.0    137.5       104.5      96.0
                                                             ------   ------      ------    ------ 
Plan assets in excess of projected benefit obligation          40.1     19.7        16.0      24.9
Unrecognized net (gain) loss                                  (19.7)   (20.7)       20.5       1.3
Unrecognized prior service cost                               (17.9)     2.0         1.1        .8
Unrecognized net asset at year end                             (5.5)    (6.0)      (20.9)    (22.8)
                                                             ------   ------      ------    ------ 
(Accrued) prepaid pension cost                               $ (3.0)  $ (5.0)     $ 16.7    $  4.2
                                                             ======   ======      ======    ======
</TABLE>

                                       47
<PAGE>
 
<TABLE>
<CAPTION>
 
 
Status of Underfunded Pension Plans                      Domestic Plans     Foreign Plans
- -----------------------------------                     ---------------    --------------
(In millions)                                             1993     1992     1993     1992
- -------------                                           ------   ------    -----    -----
<S>                                                     <C>       <C>      <C>      <C>
Actuarial present value of:
 Vested benefits                                        $115.9   $ 90.8    $ 5.1    $15.4
 Non-vested benefits                                        .9      1.4       --       --
                                                        ------   ------    -----    -----
 Accumulated benefit obligation                          116.8     92.2      5.1     15.4
 Effect of projected future salary increases               8.6      8.2       .8      2.4
                                                        ------   ------    -----    -----
Projected benefit obligation                             125.4    100.4      5.9     17.8
Plan assets at fair value                                 89.8     84.2      5.3     15.4
                                                        ------   ------    -----    -----
Plan assets less than projected benefit obligation       (35.6)   (16.2)     (.6)    (2.4)
Unrecognized net loss                                     18.6     10.0      1.3      4.5
Unrecognized prior service cost                           10.4      1.9       .4      1.1
Unrecognized net asset at year end                        (2.1)    (2.3)     (.4)    (1.5)
Adjustment to recognize minimum liability                (18.2)    (2.7)      --       --
                                                        ------     ----    -----    -----
(Accrued) prepaid pension cost                          $(26.9)  $ (9.3)   $  .7    $ 1.7
                                                        ======   ======    =====    =====
</TABLE>

As a result of lowering the discount rates in 1993, the Company has recorded an
additional liability of $18.2 million. This amount is offset by a charge to
equity of $8.9 million and the recording of an intangible pension asset of $9.3
million. Consolidated pension expense for 1993, 1992 and 1991 was $4.8 million,
$4.6 million and $5.7 million, respectively.

DEFINED CONTRIBUTION PLANS

The Company sponsors various defined contribution plans covering its domestic
employees, including two 401(k) savings plans. With respect to the two 401(k)
savings plans, the Company matches participant contributions based on formulas
within the individual plans. The Avery Dennison Corporation Employee Savings
Plan ("Savings Plan") has a leveraged employee stock ownership plan feature
("ESOP II") which allows the plan to borrow funds to purchase shares of the
Company's common stock at market prices. Savings Plan expense consists primarily
of stock contributions from ESOP II to participant accounts.

The Company also maintains a leveraged employee stock ownership plan ("ESOP I")
for employees not covered by a collective bargaining agreement. ESOP I also
borrowed funds to purchase shares of the Company's common stock at market 
prices.

ESOP expense is calculated using both the cost of shares allocated method and
the cash flow method.  The following table sets forth certain information
relating to the Company's ESOPs on a combined basis.

<TABLE>
<CAPTION>
(In millions)                                                       1993   1992   1991
                                                                   -----  -----  -----
<S>                                                                <C>    <C>    <C>
Interest expense                                                   $ 3.1  $ 3.8  $ 6.0
Dividends on ESOP shares used for debt service                       2.6    3.0    4.2
Total ESOP expense                                                   5.8    5.9   10.0
Contributions to pay interest and principal on ESOP borrowings       5.1    3.6    8.6
                                                                   -----  -----  -----
</TABLE>

Consolidated expense for all defined contribution plans, including total ESOP
expense, for 1993, 1992 and 1991 was $10.4 million, $11.6 million and $12.5
million, respectively.

OTHER POSTRETIREMENT BENEFITS

The Company provides postretirement health benefits to its retired employees up
to the age of 65 under a cost-sharing arrangement, and supplemental Medicare
benefits to certain domestic retirees over the age of 65.  The Company adopted
SFAS No. 106 Employers' Accounting for Postretirement Benefits Other Than
Pensions as of the beginning of fiscal 1993.  The accounting standard requires
the accrual of the cost of providing certain postretirement benefits over the
employees years of service, rather than accounting for such costs on a pay-as-
you-go (cash) basis.  The Company elected to immediately recognize the
accumulated postretirement benefit obligation and

                                       48
<PAGE>
 
recorded a one-time cumulative charge of $23 million ($14.2 million, net of tax)
upon implementation of the accounting standard. The cumulative charge represents
the benefits earned by active and retired employees prior to 1993.

The following table sets forth the Company's unfunded obligation and amount
recognized in the consolidated balance sheet as of year end 1993:

<TABLE>
<CAPTION>
(In millions)                                                                                 1993
- -------------                                                                                -----
<S>                                                                                          <C>
Actuarial present value of benefit obligation:
 Retirees                                                                                    $ (7.7)
 Fully eligible participants                                                                   (6.8)
 Other active participants                                                                    (15.3)
                                                                                             ------
Accumulated postretirement benefit obligation                                                 (29.8)
Plan assets at fair value                                                                        --
                                                                                             ------
 
Accumulated postretirement benefit obligation in excess of plan assets                        (29.8)
Unrecognized net loss                                                                           3.7
Unrecognized prior service cost                                                                 1.5
                                                                                             ------
Accrued postretirement benefit obligation                                                    $(24.6)
                                                                                             ======
Net periodic postretirement benefit expense for 1993 includes the following components:
 Service cost                                                                                $   .9
 Interest cost                                                                                  1.8
                                                                                             ------
Net periodic postretirement benefit expense                                                  $  2.7
                                                                                             ======
</TABLE>

A health care cost trend rate of 14 percent was assumed for 1993 and will
decline 1 percent annually to 6 percent by 2001 and remain at that level.  The
discount rate assumed was 7.25 percent.  A 1 percent increase in the health care
cost trend rate would cause the accumulated postretirement benefit obligation to
increase by $3.9 million and service and interest cost to increase by $.4
million.

POSTEMPLOYMENT BENEFITS

The Company provides postemployment benefits to certain former and inactive
employees.  The Company adopted SFAS No. 112, "Employers' Accounting for
Postemployment Benefits" as of the beginning of fiscal 1993.  The accounting
standard requires the accrual of the cost of postemployment benefits over the
employees' years of service rather than accounting for such costs on a cash
basis.  A one-time cumulative adjustment of $1.5 million ($1 million, net of
tax) was recognized as of the beginning of fiscal 1993.  The incremental costs
of adopting this statement are insignificant on an ongoing basis.

NOTE 9.  SEGMENTS OF BUSINESS OPERATIONS

The Company operates in three principal industry segments:  the production of
pressure-sensitive adhesives and materials; the production of office products;
and the production of product identification and control systems.

Intersegment sales are recorded at or near market prices and are eliminated in
determining consolidated sales.  Income from operations represents total revenue
less operating expenses.  General corporate expenses, interest expense and taxes
on income are excluded from the computation of income from operations.  During
1993, the Company adopted a revised allocation methodology which more fully
allocates corporate administrative expenses to each segment.  The effect of this
revised methodology increased expenses allocated to the three segments by $40.4
million, $41.0 million and $39.7 million during 1993, 1992 and 1991,
respectively.  The Company also realigned certain operating units among segments
during 1993.  As a result, certain prior year amounts have been reclassified to
conform with current year presentation.

                                       49
<PAGE>
 
Financial information by industry and geographic segment is set forth below:
<TABLE>
<CAPTION>
 
(In millions)                                      1993        1992        1991
                                                 --------    --------    -------- 
<S>                                              <C>         <C>         <C>
Sales:
 Pressure-sensitive adhesives and materials      $1,341.4    $1,328.3    $1,215.9
 Office products                                    778.0       777.4       775.0
 Product identification and control systems         580.4       612.7       618.1
 Intersegment                                       (91.1)      (95.5)      (82.7)
 Divested operations                                   --          --        18.8
                                                 --------    --------    --------
 Net sales                                       $2,608.7    $2,622.9    $2,545.1
                                                 ========    ========    ========
Income from operations before taxes:
 Pressure-sensitive adhesives and materials      $  122.9    $  111.7    $   79.0
 Office products                                     53.4        77.9        70.6
 Product identification and control systems          29.3        15.2        23.7
 Divested operations                                   --          --        (1.1)
                                                 --------    --------    --------
                                                    205.6       204.8       172.2
Corporate administrative and research
 and development expenses                           (30.2)      (32.3)      (29.9)
Interest expense                                    (43.2)      (42.3)      (37.5)
                                                 --------    --------    --------
 Income before taxes and accounting changes      $  132.2    $  130.2    $  104.8
                                                 ========    ========    ========
Identifiable assets by industry segment:
 Pressure-sensitive adhesives and materials      $  760.5    $  754.7    $  748.9
 Office products                                    450.4       473.8       490.1
 Product identification and control systems         313.7       366.9       387.7
 Intersegment                                       (37.2)      (32.9)      (26.6)
 Divested operations                                   --          --        22.1
 Corporate                                          151.6       121.5       118.2
                                                 --------    --------    -------- 
 Total assets                                    $1,639.0    $1,684.0    $1,740.4
                                                 ========    ========    ========
 
(In millions)                                        1993        1992        1991
                                                 --------    --------    --------
Sales:
 United States                                   $1,690.5    $1,599.7    $1,537.7
 Foreign                                            954.7     1,056.0     1,012.3
 Intersegment                                       (36.5)      (32.8)      (23.7)
 Divested operations                                   --          --        18.8
                                                 --------    --------    --------
 Net sales                                       $2,608.7    $2,622.9    $2,545.1
                                                 ========    ========    ========
Income from operations before taxes:
 United States                                   $  160.5    $  153.8    $  133.6
 Foreign                                             45.1        51.0        39.7
 Divested operations                                   --          --        (1.1)
                                                 --------    --------    --------
                                                    205.6       204.8       172.2
Corporate administrative and research
 and development expenses                           (30.2)      (32.3)      (29.9)
Interest expense                                    (43.2)      (42.3)      (37.5)
                                                 --------    --------    --------
 Income before taxes and accounting changes      $  132.2    $  130.2    $  104.8
                                                 ========    ========    ========
Identifiable assets by geographic segment:
 United States                                   $  833.8    $  836.6    $  850.5
 Foreign                                            672.4       736.2       761.3
 Intersegment                                       (18.8)      (10.3)      (11.7)
 Divested operations                                   --          --        22.1
 Corporate                                          151.6       121.5       118.2
                                                 --------    --------    --------
 Total assets                                    $1,639.0    $1,684.0    $1,740.4
                                                 ========    ========    ========
</TABLE>

                                       50
<PAGE>
 
The Company's foreign operations, conducted primarily in continental Europe and
the United Kingdom, are on the FIFO basis of inventory cost accounting.
Domestic operations use both FIFO and LIFO.  Export sales from the United States
to unaffiliated customers are not a material factor in the Company's business.

Identifiable assets are those assets of the Company which are identifiable with
the operations in each industry or geographic segment. Corporate assets consist
principally of Corporate property, plant and equipment, tax related asset
accounts and other non-operating assets. Intersegment receivables are eliminated
in determining consolidated identifiable assets. During 1993, the Company
utilized a revised allocation methodology which more fully allocated Company
assets to each segment. The revised methodology decreased assets allocated to
the segments by $8.4 million in 1993 and 1992 and $7.5 million in 1991. In
addition, the Company realigned certain operating units among segments during
1993.

Capital expenditures and depreciation expense by industry segment are set forth
below:

<TABLE>
<CAPTION>
 
(In millions)                                    1993    1992     1991
                                                 ----    ----    -----
<S>                                              <C>     <C>     <C>
Capital expenditures:
 Pressure-sensitive adhesives and materials      $57.1   $42.9   $ 64.6
 Office products                                  21.7    21.4     27.0
 Product identification and control systems       16.8    20.4     22.7
 Divested operations                                --      --      1.6
                                                 -----   -----   ------
                                                 $95.6   $84.7   $115.9
                                                 =====   =====   ====== 
Depreciation expense:
 Pressure-sensitive adhesives and materials      $37.2   $37.8   $ 33.1
 Office products                                  19.1    17.2     20.7
 Product identification and control systems       19.3    20.6     19.3
 Divested operations                                --      --      3.1
                                                 -----   -----   ------
                                                 $75.6   $75.6   $ 76.2
                                                 =====   =====   ======
</TABLE>

NOTE 10.  QUARTERLY FINANCIAL INFORMATION (UNAUDITED)

<TABLE>
<CAPTION>
 
                                         First          Second           Third          Fourth
(In millions, except per share data)    Quarter         Quarter         Quarter         Quarter
                                        -------         ------          -------         -------
<S>                                     <C>             <C>             <C>             <C>
 
1993/(1)/
 Net sales                               $666.5         $662.2           $638.1           $641.9
 Gross profit                             210.0          207.2            198.9            202.0
 Income before cumulative
  effect of
  changes in accounting
  principles                               22.2           22.8             19.0             19.3
 Net income                                23.3           22.8             19.0             19.3
 Income per share before
  cumulative effect
  of changes in accounting
  principles                                .38            .39              .33              .34
 Net income per share                       .40            .39              .33              .34
                                        -------         ------          -------         --------
1992/(1)/
 Net sales                               $669.8         $667.5           $655.9           $629.7
 Gross profit                             210.2          219.1            207.7            201.2
 Net income                                20.3           22.3             18.6             18.9
 Net income per share                       .33            .37              .31              .32
                                        -------         ------          -------         --------       
1991/(1)(2)/
 Net sales                               $659.9         $626.6           $609.2           $649.4
 Gross profit                             204.4          197.0            186.4            208.4
 Net income                                17.1           15.6             12.6             17.7
 Net income per share                       .28            .25              .20              .29
                                        -------         ------          -------         -------- 
</TABLE> 

- ----------------------
/(1)/  During the fourth quarters of 1993, 1992 and 1991, certain inventories
       were reduced, resulting in the liquidation of LIFO inventory. The effect
       was to reduce cost of products sold by $4.4 million, $12.8 million and
       $9.2 million during 1993, 1992 and 1991, respectively.
/(2)/  Due to the Company's reporting calendar, the fourth quarter of 1991 had
       one more week than the fourth quarters of 1993 and 1992. 

                                       51
<PAGE>
 
REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

AVERY DENNISON CORPORATION


To the Board of Directors and Shareholders of Avery Dennison:

We have audited the accompanying consolidated balance sheet of Avery Dennison
Corporation and subsidiaries as of January 1, 1994 and January 2, 1993, and the
related consolidated statements of income, shareholders' equity and cash flows
for each of the three years in the period ended January 1, 1994.  These
financial statements are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audits to
obtain reasonable assurance about whether the financial statements are free of
material misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation.  We believe that our audits provide a reasonable basis for our
opinion.

In our opinion the financial statements referred to above, which appear on pages
36 through 51 of this Annual Report, present fairly, in all material respects,
the consolidated financial position of Avery Dennison Corporation and
subsidiaries as of January 1, 1994 and January 2, 1993, and the consolidated
results of their operations and their cash flows for each of the three years in
the period ended January 1, 1994, in conformity with generally accepted
accounting principles.

As discussed in Notes 1, 5, and 8 to the consolidated financial statements, the
Company adopted the provisions of the Financial Accounting Standards Board's
Statement of Financial Accounting Standards ("SFAS") No. 106, "Employers'
Accounting for Postretirement Benefits Other Than Pensions", SFAS No. 109,
"Accounting for Income Taxes" and SFAS No.112, "Employers' Accounting for
Postemployment Benefits" during 1993.


/s/ COOPERS & LYBRAND
Coopers & Lybrand
Los Angeles, California
January 31, 1994

                                       53
<PAGE>
 
CORPORATE INFORMATION

AVERY DENNISON CORPORATION


COUNSEL
Latham & Watkins
Los Angeles

INDEPENDENT ACCOUNTANTS
Coopers & Lybrand
Los Angeles

TRANSFER AGENT--REGISTRAR
First Interstate Bank
Corporate Trust Department
P.O. Box 54163
Terminal Annex
Los Angeles, CA  90054
(800) 522-6645

ANNUAL MEETING
The Annual Meeting of Shareholders will be held at 1:30 p.m., April 28, 1994, in
the Conference Center of the Avery Dennison Corporate Center, 150 North Orange
Grove Boulevard, Pasadena, California.

DIVIDEND REINVESTMENT PLAN
Shareholders of record may reinvest their cash dividends in additional shares of
Avery Dennison common stock at market price without the payment of any brokerage
commissions, service charges, or other expenses.
 
Shareholders can also invest optional cash payments of up to $3,000 per month in
Avery Dennison common stock at market price.
 
Avery Dennison investors not yet participating in the plan, as well as brokers
and custodians who hold Avery Dennison common stock for clients, may obtain a
copy of the plan by writing to First Interstate Bank, Attn. Dividend
Reinvestment Services. P.O. Box 60975, Los Angeles, CA  90060, (800) 522-6645.
Avery Dennison absorbs all costs of operating the plan.

FORM 10-K
A copy of the Company's Annual Report on Form 10-K, as filed with the Securities
and Exchange Commission, will be furnished to shareholders and interested
investors free of charge upon written request to the Secretary of the
Corporation.

CORPORATE HEADQUARTERS
150 North Orange
Grove Boulevard
Pasadena, California  91103
(818) 304-2000
Mailing Address:
P.O. Box 7090
Pasadena, California
91109-7090
Fax:  (818) 792-7312

INVESTOR RELATIONS CONTACT
Wayne H. Smith
(818) 304-2000

STOCK AND DIVIDEND DATA
Common shares of Avery Dennison are listed on the New York and Pacific stock 
exchanges. Ticker Symbol: AVY.

<TABLE> 
<CAPTION> 
                             1993                       1992
                       -----------------         ------------------
                        High       Low            High        Low  
                       ------     ------         ------      ------
<S>                    <C>        <C>            <C>         <C> 
MARKET PRICE
First Quarter          29         25 1/2         27 3/8      23 1/4
Second Quarter         31 1/8     28 1/2         28 1/2      25 7/8
Third Quarter          29 3/4     25 3/4         28 1/2      25
Fourth Quarter         29 7/8     25 3/4         28 7/8      23 7/8
                       ------     ------         ------      ------
</TABLE> 

Prices shown represent closing prices on the NYSE.

<TABLE> 
<CAPTION> 
                                    1993                       1992
                                    ----                       ----
<S>                                 <C>                        <C> 
DIVIDENDS PER SHARE
First Quarter                        .22                        .20
Second Quarter                       .22                        .20
Third Quarter                        .22                        .20
Fourth Quarter                       .24                        .22
                                    ----                       ----
</TABLE> 

Number of shareholders of record at year end 1993: 9,591

                             56

<PAGE>
 
                                   EXHIBIT 21
 
                           SUBSIDIARIES OF REGISTRANT
 
<TABLE>
<CAPTION>
                                                                 JURISDICTION     PERCENTAGE
                                                                   IN WHICH           OF
                                                                  ORGANIZED       OWNERSHIP
                                                                 ------------     ----------
 <S>   <C>                                                    <C>                <C>      <C>
  1.   Avery Dennison Corporation (publicly-owned parent of
       consolidated group)..................................  Delaware
  2.   Avery Corp. .........................................  Delaware           100% by    1
  3.   Avery Pacific Corporation ...........................  California         100% by    1
  4.   Avery International Holding GmbH.....................  Germany            100% by    1
  5.   Avery, Inc...........................................  California         100% by    1
  6.   Avery Foreign Sales Corporation B.V..................  Netherlands        100% by    1
  7.   Avery Coordination Center N.V........................  Belgium            100% by   45
  8.   Avery International Overseas Finance N.V.............  Netherlands        100% by    2
  9.   Avery Holding Limited................................  United Kingdom      44% by    1
                                                                                  56% by   63
 10.   Cardinal Insurance Limited ..........................  Bermuda            100% by    1
 11.   AEAC, Inc. ..........................................  Delaware           100% by    1
 12.   Avery Dennison Canada Inc............................  Canada              55% by    1
                                                                                  45% by   63
 13.   Fasson Sverige AB....................................  Sweden             100% by    1
 14.   Avery Etiketsystemer A/S ............................  Denmark            100% by    1
 15.   Avery Etiketten B.V..................................  Netherlands        100% by   28
 16.   Avery International France S.A. .....................  France             100% by   54
 17.   Avery Etiketten N.V. ................................  Belgium            100% by   45
 18.   Avery Dennison U.K. Limited..........................  United Kingdom     100% by    9
 19.   Avery Maschinen GmbH.................................  Germany             85% by    4
 20.   Avery Label Limited .................................  Ireland            100% by    1
 21.   Retail Products Limited .............................  Ireland            100% by   20
 22.   Avery Dennison Office Products U.K. Ltd. ............  United Kingdom     100% by    9
 23.   Avery Guidex Limited ................................  United Kingdom     100% by   22
 24.   A.V. Chemie A.G......................................  Switzerland        100% by   34
 25.   Dennison Sverige AB..................................  Sweden             100% by   53
 26.   Avery Etikettier-Logistik GmbH.......................  Germany            100% by    4
 27.   Soabar Systems (Hong Kong) Limited...................  Hong Kong          100% by   94
 28.   Fasson Nederland B.V.................................  Netherlands         86% by    1
                                                                                  13% by    2
                                                                                   1% by   63
 29.   Avery Holding B.V....................................  Netherlands        100% by   28
 30.   Fasson Deutschland GmbH..............................  Germany            100% by    4
 31.   Fasson France S.a.r.l................................  France             100% by   54
 32.   Fasson Italia S.p.A..................................  Italy               95% by    1
                                                                                   5% by    2
</TABLE>
<PAGE>
 
<TABLE>
<CAPTION>
                                                                 JURISDICTION     PERCENTAGE
                                                                   IN WHICH           OF
                                                                  ORGANIZED       OWNERSHIP
                                                                 ------------     ----------
 <S>   <C>                                                    <C>                <C>      <C>
 33.   Fasson de Mexico S.A.................................  Mexico             100% by    1
 34.   Fasson Schweiz AG....................................  Switzerland        100% by    1
 35.   Fasson Scandinavia A/S...............................  Denmark            100% by   53
 36.   Fasson Products (Proprietary) Limited................  South Africa       100% by    1
 37.   Fasson Hemel Hempstead Limited.......................  United Kingdom     100% by    9
 38.   Fasson Norge A/S.....................................  Norway             100% by    1
 39.   Fasson Osterreich GmbH...............................  Austria            100% by    1
 40.   Fasson Ireland Limited ..............................  Ireland            100% by    1
 41.   Fasson Suomi OY......................................  Finland            100% by    1
 42.   Fasson Pty. Limited .................................  Australia          100% by    1
 43.   Avery Properties Pty. Limited........................  Australia          100% by    1
 44.   Fasson Produtos Adesivos Limitada....................  Brazil             100% by    1
 45.   Avery Specialty Tape Division N.V....................  Belgium            100% by    1
 46.   Fasson Canada Inc....................................  Canada             100% by    1
 47.   Fasson U.K. Limited..................................  United Kingdom     100% by    9
 48.   Fasson Espana S.A....................................  Spain              100% by    1
 49.   Avery Automotive Limited.............................  United Kingdom     100% by    9
 50.   Fasson Self-Adhesive Materials South East Asia (Pte)
       Ltd..................................................  Singapore          100% by    1
 51.   Avery Myers Limited..................................  United Kingdom     100% by    9
 52.   Avery Graphic Systems, Inc. .........................  Delaware           100% by    1
 53.   Dennison Danmark A/S.................................  Denmark            100% by   63
 54.   Avery Holding S.A. ..................................  France              14% by    1
                                                                                  86% by   63
 55.   Avery de Mexico S.A. de C.V..........................  Mexico             100% by    1
 56.   Fasson Luxembourg S.A................................  Luxembourg         100% by   29
 57.   Guidex Limited ......................................  United Kingdom     100% by   22
 58.   Swindon Letter File Company Limited .................  United Kingdom     100% by   22
 59.   Novexx Modul Vertriebs GmbH..........................  Germany            100% by    4
 60.   Avery Etikettsystem Svenska AB ......................  Sweden             100% by   14
 61.   Fasson Belgie N.V....................................  Belgium            100% by   45
 62.   Security Printing Division, Inc......................  Delaware           100% by    1
 63.   Dennison Manufacturing Company.......................  Nevada             100% by    1
 64.   Dennison Far East (Hong Kong) Limited................  Hong Kong           50% by   63
                                                                                  50% by   70
 65.   Avery Dennison Holdings Limited......................  Australia          100% by   63
 66.   Avery Dennison Australia Limited.....................  Australia          100% by   65
 67.   Avery Dennison Retail Limited........................  Australia          100% by   65
 68.   Dennison Limited.....................................  United Kingdom     100% by    9
</TABLE>
<PAGE>
 
<TABLE>
<CAPTION>
                                                                 JURISDICTION     PERCENTAGE
                                                                   IN WHICH           OF
                                                                  ORGANIZED       OWNERSHIP
                                                                 ------------     ----------
 <S>   <C>                                                    <C>                <C>      <C>
 69.   Metallised Films & Papers Ltd........................  United Kingdom     100% by    9
 70.   Dennison International Company.......................  Massachusetts      100% by   63
 71.   Dennison de Mexico S.A. de C.V. .....................  Mexico             87.5% by  70
 72.   Dennison do Brasil Industria e Comercio Ltda.........  Brazil              90% by   70
                                                                                   5% by   80
 73.   TIADECO Participacoes Ltda...........................  Brazil             100% by   70
 74.   Indumarco Comercial Ltda.............................  Brazil             100% by   73
 75.   Dennison International Holding B.V...................  Netherlands         82% by   77
                                                                                  18% by   63
 76.   Avery Dennison Korea Limited.........................  Korea              100% by   12
 77.   Dennison Manufacturing (Trading) Ltd.................  United Kingdom     100% by   63
 78.   Dennison Monarch Systems, Inc. ......................  Delaware           100% by   63
 79.   Avery Dennison Office Products Company...............  Nevada             100% by   63
 80.   Dennison Transoceanic Corporation....................  Massachusetts      100% by   63
 81.   DMC Development Corporation..........................  Nevada             100% by   63
 82.   Doret S.A............................................  France             100% by   54
 83.   Establissements Chevalerias S.A......................  France              20% by   54
                                                                                  80% by   82
 84.   Societe Civile Immobiliere Sarrail...................  France             100% by   82
 85.   Monarch Industries, Inc..............................  New Jersey         100% by   63
 86.   Avery Buroprodukte GmbH..............................  Germany            100% by    4
 87.   Transformer Materials Company........................  Missouri           100% by   63
 88.   National Blank Book Company, Corp. ..................  Massachusetts      100% by   63
 89.   Dennison Ireland Limited.............................  Ireland             88% by   75
                                                                                  11% by   82
 90.   Avery Label (Northern Ireland) Limited...............  United Kingdom     100% by    9
 91.   Dennison Office Products Limited.....................  Ireland            100% by   89
 92.   Dennison Magnetic Media Limited......................  Ireland            100% by   89
 93.   Etikettrykkeriet A/S.................................  Denmark            100% by   14
 94.   Soabar Systems Hong Kong B.V. .......................  Netherlands        100% by   28
 95.   Avery Dennison, C.A. ................................  Venezuela          100% by    1
 96.   Avery Dennison Mexico S.A. de C.V. ..................  Mexico             100% by    1
 97.   Fasson Portugal Produtos Auto-Adesivos Lda. .........  Portugal            97% by    1
                                                                                   3% by   28
</TABLE>
 
  All of the preceding subsidiaries have been consolidated in the Registrant's
financial statements and no separate financial statements have been filed.
 
  The parent company also owns 50% of Avery-Toppan Company, Limited (Japan),
which company may be deemed to be a subsidiary. Registrant's share of the
losses and profits is included on an equity basis in the Consolidated Statement
of Income.


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