PIC INVESTMENT TRUST
DEF 14A, 1998-09-23
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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant |X|

Filed by a Party other than the Registrant |_|

Check the appropriate box:

|_|      Preliminary Proxy Statement

|X|      Definitive Proxy Statement

|_|      Definitive Additional Materials

|_|      Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


                              PIC Investment Trust
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                              PIC Investment Trust
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

|X|     No fee required.

|_|     Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

        1) Title of each class of securities to which transaction applies:

        -----------------------------------------------------------------------


        2) Aggregate number of securities to which transaction applies:

        -----------------------------------------------------------------------


        3) Per unit price or  other underlying  value  of  transaction  computed
           pursuant to Exchange Act Rule 0-11:

        -----------------------------------------------------------------------


        4) Proposed maximum aggregate value of transaction:

        -----------------------------------------------------------------------
<PAGE>
|_|      Check box if any part of the fee is offset as provided by Exchange  Act
         Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee
         was paid  previously.  Identify  the  previous  filing by  registration
         statement number, or the Form or Schedule and the date of its filing.

         1)       Amount Previously Paid:


         -----------------------------------------------------------------------


         2)       Form, Schedule or Registration Statement No.:


         -----------------------------------------------------------------------


         3)       Filing Party:


         -----------------------------------------------------------------------


         4)       Date Filed:
<PAGE>
                    Provident Investment Counsel Mid Cap Fund
                              100 North Lake Avenue
                         Pasadena, California 91101-4106

                            Notice of Special Meeting

         To the Shareholders of the Provident Investment Counsel Mid Cap Fund, a
portfolio of the PIC Investment Trust:

         Notice is  hereby  given  that a Special  Meeting  (the  "Meeting")  of
shareholders of the Provident  Investment  Counsel Mid Cap Fund (the "Fund"),  a
separate  series of the PIC  Investment  Trust  (the  "Trust"),  will be held on
September  30,  1998 at  10:00a.m.,  local  time,  at the  offices of  Provident
Investment Counsel,  300 North Lake Avenue,  Pasadena,  California 91101. At the
Meeting, you and the other shareholders of the Fund will be asked to consider:

         1.       The adoption of a Plan of Distribution  pursuant to Rule 12b-1
                  under the Investment Company Act of 1940, as amended; and

         2.       Any other  business  that may properly come before the Meeting
                  or any adjournments thereof.

         Shareholders  of record at the close of business on August 31, 1998 are
entitled to notice of, and to vote at, the Meeting.  Your attention is called to
the accompanying  Proxy Statement.  Regardless of whether you plan to attend the
Meeting,  PLEASE COMPLETE, SIGN AND RETURN PROMPTLY THE ENCLOSED PROXY so that a
quorum will be present and a maximum  number of shares may be voted.  If you are
present at the Meeting, you may change your vote, if desired, at that time.

                                    By Order of the Board of Trustees

                                    Jeffrey J. Miller
                                    President

Pasadena, California
September 23, 1998
<PAGE>
                    Provident Investment Counsel Mid Cap Fund
                              300 North Lake Avenue
                         Pasadena, California 91101-4106

                                 PROXY STATEMENT

         This Proxy Statement is furnished to the  shareholders of the Provident
Investment  Counsel Mid Cap Fund (the  "Fund"),  a portfolio  of PIC  Investment
Trust (the  "Trust"),  on behalf of the Trust's  Board of Trustees in connection
with the  solicitation  of voting  instructions  for use at a Special Meeting of
Shareholders  of the Fund (the  "Meeting")  to be held on September 30, 1998, at
10:00a.m., local time, at the offices of Provident Investment Counsel, 300 North
Lake Avenue, Pasadena,  California 91101 for the purposes set forth below and in
the accompanying Notice of Special Meeting. The approximate mailing date of this
Proxy  Statement is September 23, 1998. At the Meeting the  shareholders  of the
Fund will be asked to consider:

         1.       The adoption of a Plan of Distribution  (the "Plan")  pursuant
                  to Rule  12b-1  under the  Investment  Company  Act of 1940 as
                  amended (the "1940 Act"); and

         2.       Any other  business  that may properly come before the Meeting
                  or any adjournments thereof.

         The Trust seeks to achieve the Fund's investment objective by investing
all of the assets of the Fund in the PIC Mid Cap Portfolio (the "Portfolio"), an
open-end management  investment company.  The Portfolio's  investment adviser is
Provident  Investment  Counsel  ("PIC"),   300  North  Lake  Avenue,   Pasadena,
California 91101. PIC also serves as one of the  administrators of the Fund. The
Fund's other  administrator is Investment  Company  Administration  Corporation,
2020 East Financial  Way,  Suite 100,  Glendora,  California  91741.  The Fund's
principal  underwriter is First Fund  Distributors,  Inc.,  4455 East Camelback,
Suite 261E, Phoenix, Arizona 85018.

         The Trust will request  broker-dealer firms,  custodians,  nominees and
fiduciaries to forward proxy materials to the beneficial owners of the shares of
the Fund held of record by such  persons.  In  addition to the  solicitation  of
proxies  by mail,  officers  and  employees  of the  Trust,  without  additional
compensation,  may  solicit  proxies  in  person  or  by  telephone.  The  costs
associated with such solicitation and the Meeting will be borne by PIC.

         Shareholders  of the Fund at the close of  business  on August 31, 1998
will be entitled to be present and vote at the Meeting.  As of that date,  there
were  638,404.738  shares of the Fund  outstanding  and  entitled  to vote.  The
affirmative  vote of the holders of a majority of the outstanding  shares of the
Fund is required to approve the Plan. "Majority" for this purpose under the 1940
Act means the lesser of (i) 67% of the shares represented at the meeting if more
than 50% of such outstanding  shares are  represented,  or (ii) more than 50% of
such outstanding shares.
<PAGE>
         Abstentions and broker  non-votes will be counted as shares present for
purposes of determining  whether a quorum is present but will not be counted for
or against  any  adjournment  or the  proposal  to adopt the Plan.  Accordingly,
abstentions and broker non-votes  effectively will be a vote against adjournment
and against the Plan.  Broker non-votes are shares held in street name for which
the  broker  indicates  that  instructions  have  not  been  received  from  the
beneficial  owners or other  persons  entitled  to vote and for which the broker
does not have discretionary voting authority.

         Proxies executed by shareholders may be revoked by a written instrument
received by the Secretary of the Fund at any time before they are exercised,  by
the delivery of a  later-dated  proxy or by attendance at the meeting and voting
in person.

         To the knowledge of the Trust's management,  as of August 31, 1998, the
officers and trustees of the Trust owned, as a group, less than 1% of the shares
of the Fund. To the knowledge of the Trust's management,  as of August 31, 1998,
the only persons owning  beneficially more than 5% of the outstanding  shares of
the Fund were as follows:

<TABLE>
<CAPTION>
Title of class             Name and address                  Amount and nature           Percent of
                           of beneficial owner              of beneficial ownership      Class

<S>                        <C>                                <C>                          <C>  
common                     Larry D Tashjian and                    50,000 shares             7.83%
                           Karen D Tashjian Trstes   
                           for Tashjian Family Trust
                           DTD 6/13/90
                           612 Bershire Ave
                           La Canda, CA 91011

                           George E Handtmann III Trste        92,553.191 shares            14.49%
                           for Handtmann Family Trust
                           DTD 12/23/92
                           333 Lampert Rd
                           Carpinteria, CA 93013

                           Jeffrey J Miller and                    50,000 shares             7.83%
                           Paula J Miller Trstes
                           for Miller Family Trust
                           DTD 04/09/91
                           1252 El Vaso Street
                           La Canda, CA 91011

                           Robert M Kommerstad                 50,165.153 shares             7.85%
                           and Lila M Kommerstad Trstes
                           for Kommerstad Family Trust
                           DTD 05/16/88
                           218 Deodar Lane
                           Bradbury, CA 91010

</TABLE>
                                        2
<PAGE>
<TABLE>
<CAPTION>
Title of class             Name and address                  Amount and nature           Percent of
                           of beneficial owner              of beneficial ownership      Class

<S>                        <C>                              <C>                            <C>  
common                     Bernard J Johnson Trst                  50,000 shares            7.83%
                           for the Johnson Family Trust
                           DTD 06/13/75
                           2100 Glenview Terrace
                           Altadena, CA 91001

                           Thomas J & Julie H Condon           67,543.224 shares           10.58%
                           Trustees for the Condon Family 
                           Trust, DTD 04/05/94 
                           850 Holladay Rd 
                           San Marino, CA 91108

                           Jewish Board of Family             174,672.489 shares           27.36%
                           & Children Services
                           120 W. 57th
                           New York, NY 10019
</TABLE>

         The persons named in the  accompanying  proxy will vote in each case as
directed in the proxy, but in the absence of such direction, they intend to vote
FOR the proposal to adopt the Plan and may vote in their discretion with respect
to other matters not now known to the Board of Trustees that may be presented to
the Meeting.

APPROVAL OR DISAPPROVAL OF A RULE 12B-1 PLAN OF DISTRIBUTION

         On September 3, 1998,  the Trustees of the Trust,  including a majority
of those Trustees who are not  "interested  persons" of the Trust (as defined in
the 1940 Act) and who have no  direct  or  indirect  financial  interest  in the
operation  of  the  Plan  or  any  agreement  related  to the  Plan  (the  "Plan
Trustees"), adopted the Plan.

         The Fund was originally organized,  and commenced operation on December
31, 1997, as an investment vehicle for institutional investors.  However, it has
become apparent to PIC that a significant  potential market for the sale of Fund
shares is "retail"  investors,  including self- directed retirement plans (e.g.,
401(k) plans).  Accordingly,  PIC has proposed to the Trustees, and the Trustees
have  approved  adoption of (i) the Plan,  (ii) a front-end  sales load of up to
5.75% of  average  net  assets  and  (iii) a  Shareholder  Servicing  Agreement,
designed,  in combination,  to facilitate the sale of the Fund's shares, and the
provision of services, to retail investors.
                                        3
<PAGE>
         The  front-end  sales load will not apply to purchases by  shareholders
who held shares of the Fund prior to  September  30, 1998,  or to certain  other
investors. The Shareholder Servicing Agreement provides that the Fund will pay a
fee of 0.15% of its  average  daily net assets to persons  who  provide  certain
services  to Fund  shareholders.  Although  the  front-end  sales  load  and the
Shareholder  Servicing  Agreement  do not require  shareholder  approval,  these
arrangements  are designed to work  together  with the Plan.  If the Plan is not
approved by shareholders, the Trustees may reconsider the decision to market the
Fund to retail investors and may decide not to implement the investors front-end
sales load and the Shareholder Servicing Agreement.  If shareholders approve the
Plan, the Plan, the front-end sales load and the Shareholder Servicing Agreement
will become effective on September 30, 1998, and the Fund's name will be changed
to the Provident  Investment  Counsel Pinnacle Mid Cap Fund, in order to conform
the name to that of certain other funds within the Trust.

         In approving the Plan,  the Trustees  determined  that the fees payable
under the Plan are likely to facilitate the sale of shares in the retail market,
resulting  in  higher  levels of sales and  lower  levels  of  redemptions  than
otherwise  would  be  obtainable.  This in turn  should  assist  in the  goal of
achieving  net  positive  cash flow into the Fund and an  increase in Fund asset
size.  There  can be no  assurance,  however,  that the Fund  will  achieve  net
positive cash flow.

         Under the Plan, the Fund will engage PIC to arrange for distribution of
shares of the Fund and for the servicing of  shareholder  accounts  through such
qualified  broker-dealers  and  other  institutions,  including  banks,  pension
consultants  and record keepers,  as PIC may select.  PIC is not registered as a
broker-dealer  under the  Securities  Exchange Act of 1934, and will not perform
any services that would require it to be so registered.

         Under the Plan,  the Fund would be  authorized to pay up to 0.25% on an
annualized  basis of the Fund's  average  daily net assets to PIC in  connection
with  arranging  for the  provision  of  certain  distribution  and  shareholder
services   to  the  Fund  by   banks,   broker-dealers,   pension   consultants,
record-keepers and others. Distribution services are services primarily intended
to result in sales of Fund shares,  including,  but not limited to: compensation
and  expenses  of  registered  representatives  or  other  sales  and  marketing
personnel of broker-dealers; printing expenses incurred in printing prospectuses
and reports for prospective investors;  and the cost of preparing,  printing and
distributing  advertising  relating  to the Fund.  Shareholder  service  related
activities   include  the  furnishing  of  personal  and   shareholder   account
maintenance services to shareholders; processing purchase and redemption orders;
and responding to routine telephone inquiries.

         The Plan is a "reimbursement"  plan and not a "compensation" plan. This
means that  payments  will be made to PIC only to the extent that  expenses  are
actually incurred for distribution or service related  activities.  At any given
time,  the  aggregate  amount of  expenses  incurred by PIC in  connection  with
payments for  distribution  and service related  activities may exceed the total
payments  made by the Fund pursuant to the Plan.  Under the Plan,  the Fund will
maintain  records of, and carry forward  amounts  attributable  to,  payments or
expenses  incurred by PIC for  distribution  and service  related  activities in
excess of 0.25% of the Fund's average daily

                                        4
<PAGE>
net assets. Any such amounts within this percentage  limitation would be paid in
future periods so long as the Plan is in effect.

         The Plan  provides  that the Board of  Trustees  will be  provided on a
quarterly  basis  with a written  report  specifying  in  reasonable  detail the
amounts  expended  for  distribution  and  service  related  activities  and the
purposes for which such  expenditures  were made.  The Plan,  if approved,  will
remain in effect  for one year from the date of such  approval,  and  thereafter
from year to year so long as it is approved by a majority of the Trust's  entire
Board of  Trustees,  including a majority of the Plan  Trustees,  unless  sooner
terminated  according to its terms. In accordance with the  requirements of Rule
12b-1 under the 1940 Act, the selection and nomination of those Trustees who are
not  interested  persons of the Trust will be committed to the discretion of the
disinterested  Trustees.  The Fund currently is not subject to a 12b-1 Plan. The
form of the Plan is attached as Exhibit B.

         PIC has  voluntarily  undertaken to limit the Fund's  annual  expenses,
including  those expenses  allocated from the Portfolio.  Currently,  the cap is
 .99% of the Fund's  average  daily net  assets.  This is a  voluntary  cap,  and
although  PIC  has no  current  intention  to  terminate  it the  cap  could  be
terminated (or  increased) at any time by PIC. In connection  with the Trustees'
considering approval of the Plan and the Shareholder  Servicing  Agreement,  PIC
advised the Trustees that if the new arrangements  are approved,  PIC will raise
the expense cap to 1.39% (an increase of .40%,  representing  the .25% fee under
the Plan and the .15% fee under the  Shareholder  Servicing  Agreement).  If the
Plan is not approved, PIC may nevertheless raise, or terminate, the expense cap.
Exhibit A includes a  comparative  table showing the amount of fees and expenses
actually  paid by the Fund and by Fund  shareholders  and the amount of fees and
expenses  that  would  have been paid had the Plan,  the  Shareholder  Servicing
Agreement and the front-end sales load been in effect,  based on the four months
ended April 30,  1998.  The Fund began  operating  on December  31,  1997,  (see
Exhibit A).

TRUSTEES' EVALUATION

         In considering  adoption of the Plan, the Board of Trustees considered,
among  other  things:  (i) the  potential  costs  and  benefits  of the  Plan to
shareholders, including the fact that the adoption of the Plan will increase the
level of  expenses  paid by Fund  shareholders;  (ii)  whether the Plan could be
expected to assist in the marketing of Fund shares and reduce the level of share
redemptions;  (iii) the advantages to the Fund and its  shareholders  that might
result  from  growth in the  Fund's  assets,  including  economies  of scale and
reduced  expense  ratios;  (iv)  the  advantages  to  the  Portfolio,  and  thus
indirectly  to the Fund and its  shareholders,  that might result from growth in
the Fund's  assets,  including  greater  diversification,  and the fact that net
positive cash flows into the Fund could facilitate  portfolio  management at the
level of the Portfolio by eliminating the need to liquidate  favorable portfolio
positions in order to generate  sufficient cash to satisfy redemption  requests;
and (v) the  competitive  situation  in the industry  involving  the adoption of
12b-1  plans by an  increasing  number of funds,  making  the Plan a  reasonable
measure to encourage additional sales and discourage  redemptions.  The Trustees
determined that the ability to compensate  broker-dealers,  banks and others for
distribution and service related activities is likely to result in higher levels
of sales and lower levels of redemptions of Fund

                                        5
<PAGE>
shares  than  would  otherwise  occur.  This in turn  should  assist the Fund in
achieving net positive cash flows and an increase in its asset size.

         The Trustees also recognized and considered that possible  benefits may
be realized by PIC as a result of the adoption of the Plan.  If Fund assets grow
more  rapidly  as a result of the  implementation  of the Plan,  the  investment
advisory and  administrative  fees payable to PIC by the  Portfolio and the Fund
(which fees are calculated as a percentage of net assets) will also increase.

          Following  their  consideration,  the  Trustees,  including  the  Plan
Trustees,  concluded  that the Plan is in the best  interest  of the Fund and is
reasonably likely to benefit the shareholders.
The Plan will not become effective unless approved by shareholders.

RECOMMENDATION

         At the  Meeting,  Shareholders  of the Fund will  vote on the  proposed
Plan.

THE BOARD OF  TRUSTEES  RECOMMENDS  THAT  SHAREHOLDERS  OF THE FUND VOTE FOR THE
PROPOSAL.

VOTE REQUIRED FOR PROPOSAL

         The affirmative of the holders of a majority of the outstanding  shares
of the Fund is required to approve the plan.  "Majority"  for this purpose under
the 1940 Act  means  the  lesser  of (i) 67% of the  shares  represented  at the
meeting if more than 50% of such  outstanding  shares are  represented,  or (ii)
more than 50% of such outstanding shares.

                               GENERAL INFORMATION

OTHER MATTERS TO COME BEFORE THE MEETING

         The Fund's  management  does not know of any matters to be presented at
the  Meeting  other  than those  described  in this  Proxy  Statement.  If other
business should  properly come before the Meeting,  the  proxyholders  will vote
thereon in accordance with their best judgment.

SHAREHOLDER PROPOSALS

         The  Meeting  is a special  meeting  of  shareholders.  The Fund is not
required  to,  nor does it  intend  to,  hold  regular  annual  meetings  of its
shareholders.  If such a meeting is called, any shareholder who wishes to submit
a proposal for  consideration at the meeting should submit the proposal promptly
to the Trust.

REPORTS TO SHAREHOLDERS

                                        6
<PAGE>
         The Trust  will  furnish,  without  charge,  a copy of its most  recent
Annual Report to Shareholders of the Trust on request. Requests for such reports
should be directed to the Trust c/o Provident Investment Counsel, 300 North Lake
Avenue, Pasadena, California 91101-4022, or to (800) 576-8229.

         IN ORDER THAT THE  PRESENCE  OF A QUORUM AT THE MEETING MAY BE ASSURED,
PROMPT   EXECUTION   AND  RETURN  OF  THE  ENCLOSED   PROXY  IS   REQUESTED.   A
SELF-ADDRESSED, POSTAGE-PAID ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE.


                                                     Jeffrey J. Miller
                                                     President

Pasadena, California
September 23, 1998



                                  EXHIBIT LIST
                                  ------------

Exhibit A - Comparative Expense Information

Exhibit B - Form of 12b-1 Plan

                                        7
<PAGE>
                                                                       EXHIBIT A


                         COMPARATIVE EXPENSE INFORMATION

         The following tables show the annualized operating expenses of the Fund
based on the four months ended April 30,  1998,  calculated  as a percentage  of
average net assets,  and the pro forma  expenses  assuming  the  proposed  Plan,
together with the front-end sales load and Shareholder Servicing Agreement,  had
been in effect  during the entire  fiscal  year.  The Fund  began  operating  on
December  31,  1997.  As the Fund seeks to achieve its  investment  objective by
investing all of its assets in the PIC Mid Cap Portfolio, the tables reflect the
combined expenses of the Fund and the Portfolio.

<TABLE>
<CAPTION>
WITHOUT A PLAN OF DISTRIBUTION                               WITH A PLAN OF DISTRIBUTION
- ------------------------------                               ---------------------------
<S>                                                          <C>
SHAREHOLDER TRANSACTION EXPENSES                             SHAREHOLDER TRANSACTION EXPENSES

Maximum sales load imposed on purchases                      Maximum sales load imposed on purchases                
(as a percentage of Offering Price)              None        (as a percentage of Offering Price)              5.75%

Maximum sales load imposed on reinvested                     Maximum sales load imposed on Reinvested               
dividends                                        None        Dividends                                        None

Deferred sales load                              None        Deferred sales load                              None(1)

Redemption fees                                  None        Redemption fees                                  None

ANNUAL FUND OPERATING EXPENSES                               ANNUAL FUND OPERATING EXPENSES                         
(AS A PERCENTAGE OF AVERAGE NET ASSETS)                      (AS A PERCENTAGE OF AVERAGE NET ASSETS)                

Management fee (paid by the Portfolio)           0.70%       Management fee (paid by the Portfolio)           0.70%
12b-1 fee                                        None        12b-1 fee                                        0.25%

Shareholder services fee                         None        Shareholder services fee                         0.15%

Other expenses of the Portfolio and Fund,                    Other expenses of the Portfolio and Fund,              
after reimbursement by PIC                       0.29%       after reimbursement by PIC                       0.29%
                                             ---------                                                    ---------

                         TOTAL FUND OPERATING                                         TOTAL FUND OPERATING          
                                     EXPENSES    0.99%                                            EXPENSES    1.39%

</TABLE>

- ---------------------
(1)  The front-end sales load is waived for  shareholders  who buy $1 million or
     more in  shares.  Shareholders  who  purchase  shares on this basis will be
     charged a 1% fee on redemptions made within one year of purchase.


         PIC currently waives its fees and reimburses the Fund and the Portfolio
for other  expenses to the extent  necessary to ensure that total Fund operating
expenses will not exceed .99% of average daily net assets. Without reimbursement
by PIC,  total Fund  operating  expenses  would have been 6.32%.  If the Plan is
adopted,  PIC's  expense  cap will be  increased  to 1.39%.  Without  waiver and
reimbursement  by PIC, total Fund  operating  expenses after given effect to the
Plan and the  Shareholder  Servicing  Agreement  would  have been  6.72%.  PIC's
expense cap is voluntary and may be terminated or increased at any time.
<PAGE>
EXAMPLE: Let's say, hypothetically, that the Fund's annual return is 5% and that
its  operating  expenses  after waivers and  reimbursements  are exactly as just
described.  For every $1,000 you invest,  here's how much you would pay in total
expenses if you close your account after the number of years indicated:


                   WITHOUT A PLAN OF DISTRIBUTION    WITH A PLAN OF DISTRIBUTION
                   ------------------------------    ---------------------------

After 1 year                    $10                                   $71

After 3 years                   $32                                   $99

After 5 years                   $55                                  $129

After 10 years                  $121                                 $215



This example illustrates the effect of expenses,  but it is not meant to suggest
actual or  expected  costs or  returns,  all of which may vary.  The table above
summarizes the expenses of both the Portfolio and the Fund.

                                       A-2
<PAGE>
                                                                       EXHIBIT B


                   PLAN OF DISTRIBUTION PURSUANT TO RULE 12B-1
                      UNDER INVESTMENT COMPANY ACT OF 1940


                                  INTRODUCTION
                                  ------------

         The  Plan of  Distribution  (the  "Plan")  set  forth  below,  which is
designed  to conform to the  requirements  of Rule  12b-1  under the  Investment
Company Act of 1940 (the "1940  Act") has been  adopted by the Board of Trustees
of the PIC Investment Trust (the "Trust") on behalf of its Provident  Investment
Counsel Pinnacle Mid Cap Fund series (the "Fund") and will become effective upon
the approval of the Plan by the shareholders of the Fund.

         A majority of the Board of  Trustees of the Trust  including a majority
of those  Trustees who are not  "interested  persons" of the Fund (as defined in
the 1940 Act) and who have no  direct  or  indirect  financial  interest  in the
operation  of this  Plan  or any  agreements  related  to it  (the  "Rule  12b-1
Trustees"),  have determined by votes cast in person at a meeting called for the
purpose  of  voting  on this Plan that  there is a  reasonable  likelihood  that
adoption of this Plan will benefit the Fund and its shareholders.

         The purpose of the Plan is to create  incentives  to various  entities,
including  but not limited to banks,  broker-dealers,  pension  consultants  and
record-keepers,  to provide  distribution  assistance to their customers who are
prospective  investors in the Fund and ongoing assistance to their customers who
are investors in the Fund, and to defray the costs and expenses  associated with
the preparation, printing and distribution of sales literature, prospectuses for
prospective  investors  and  other  promotional,  distribution  and  shareholder
servicing activities.

                                    THE PLAN

         The material aspects of the Plan are as follows:

1.       DISTRIBUTION ACTIVITIES

         The Fund shall engage Provident  Investment Counsel ("PIC"), one of the
Fund's administrators, to arrange for distribution of shares of the Fund and for
the servicing of shareholder accounts through such qualified  broker-dealers and
other institutions,  including banks, pension consultants and record-keepers, as
PIC may select. Services provided and activities undertaken to distribute shares
of the Fund are referred to in the Plan as "Distribution Activities."

<PAGE>
2.       REIMBURSEMENT FOR DISTRIBUTION ACTIVITIES

         The Trust shall  reimburse  PIC at a rate which shall not exceed  0.25%
per annum of the Fund's average daily net assets for all costs incurred by it in
performing  Distribution  Activities.  The Fund shall calculate and accrue daily
amounts reimbursable by the Fund hereunder and shall pay such amounts monthly on
the first day of each month. Costs of PIC subject to reimbursement hereunder are
all costs of performing Distribution Activities and include, among others:

         (a)      costs  of  payments  made to  banks,  broker-dealers,  pension
                  consultants,  record-  keepers and other entities that provide
                  distribution and shareholder services to prospective investors
                  or to Fund  shareholders  , including but not limited to costs
                  of payments  made as  incentive  compensation  or to reimburse
                  expenses  incurred,  such as office  space and  equipment  and
                  telephone facilities;

         (b)      costs,  including  costs of  payments,  relating to  answering
                  routine inquiries regarding the Fund,  processing  shareholder
                  transactions and providing any other shareholder  services not
                  otherwise  provided  by the Trust's  transfer  agency or other
                  servicing arrangements;

         (c)      costs of payments made pursuant to any Distribution  Agreement
                  adopted under this Plan;

         (d)      costs,   including   costs  of   payments,   relating  to  the
                  formulation  and  implementation  of marketing and promotional
                  activities,   including,  but  not  limited  to,  direct  mail
                  promotions  and  television,  radio,  newspaper,  magazine and
                  other mass media advertising;

         (e)      costs,   including   costs  of   payments,   of  printing  and
                  distributing    prospectuses,    statements    of   additional
                  information   and   reports   of  the   Fund  to   prospective
                  shareholders of the Fund;

         (f)      costs,  including  costs of payments,  involved in  preparing,
                  printing and distributing  sales literature  pertaining to the
                  Fund; and

         (g)      costs,  including  costs of  payments,  involved in  obtaining
                  whatever  information,  analyses  and reports  with respect to
                  marketing  and  promotional  activities  on behalf of the Fund
                  that the Trust may, from time to time, deem advisable.

         The Fund shall accrue and carry forward amounts  reimbursable  that are
not paid because they exceed 0.25% per annum of the average  daily net assets of
the shares of the Fund  ("Carry  Forward  Amounts")  and shall pay such  amounts
within  the  0.25% per  annum  payment  rate  limitation  so long as this  Plan,
including any amendments hereto, is in effect.

                                       B-2
<PAGE>
3.       QUARTERLY REPORTS; ADDITIONAL INFORMATION

         An appropriate  officer of PIC will provide to the Board of Trustees of
the  Fund for  review,  at least  quarterly,  a  written  report  specifying  in
reasonable  detail the amounts  expended  for  Distribution  Activities  and the
purposes  for  which  such   expenditures  were  made  in  compliance  with  the
requirements of Rule 12b-1.

4.       EFFECTIVENESS; CONTINUATION.

         The Plan shall not take effect until it has been  approved by a vote of
a majority of the outstanding  voting securities (as defined in the 1940 Act) of
the Fund.

         If  approved  by a  vote  of  a  majority  of  the  outstanding  voting
securities of the Fund, the Plan shall,  unless earlier terminated in accordance
with its terms, continue in full force and effect thereafter for so long as such
continuance  is  specifically  approved  at least  annually by a majority of the
Board of  Trustees  of the Trust and a majority  of the Rule 12b-1  Trustees  by
votes  cast in person  at a  meeting  called  for the  purpose  of voting on the
continuation of the Plan.

5.       TERMINATION.

         The Plan may be  terminated  at any time by vote of a  majority  of the
Rule  12b-1  Trustees,  or by  vote  of a  majority  of the  outstanding  voting
securities (as defined in the 1940 Act) of the Fund.

6.       AMENDMENTS.

         The Plan may not be  amended  to change the  distribution  expenses  as
provided  for in  Section  2 hereof so as to  increase  materially  the  amounts
payable under the Plan unless such amendment  shall be approved by the vote of a
majority of the  outstanding  voting  securities (as defined in the 1940 Act) of
the Fund.  All  material  amendments  of the Plan,  including  the  addition  or
deletion of categories of expenditures which are reimbursable  hereunder,  shall
be approved by a majority of the Board of Trustees of the Trust and  majority of
the Rule  12b-1  Trustees  by vote cast in person  at a meeting  called  for the
purpose of voting on the Plan.

7.       NON-INTERESTED TRUSTEES.

         While  the Plan is in  effect,  the  selection  and  nomination  of the
Trustees  who  are  not  "interested  persons"  of  the  Fund   ("non-interested
Trustees") shall be committed to the discretion of the non-interested Trustees.

                                       B-3
<PAGE>
8.       PRESERVATION OF MATERIALS.

         The Fund shall preserve  copies of the Plan and any related  agreements
and all reports made pursuant to Section 3 hereof, for a period of not less than
six  years  from the date of  effectiveness  of the  Plan,  such  agreements  or
reports, and for at least the first two years in an easily accessible place.

9.       MEANINGS OF CERTAIN TERMS.

         As used in the Plan,  the terms,  "interested  person" and "majority of
the outstanding  voting securities" will be deemed to have the same meaning that
those terms have under the 1940 Act and the rules and regulations under the 1940
Act, subject to any exemption that may be granted to the Trust or the Fund under
the 1940 Act by the Securities and Exchange Commission.


                                     Provident Investment Counsel
                                     Pinnacle Mid Cap Fund



                                     By:  ___________________________


                                       B-4
<PAGE>
                                      PROXY


                       SPECIAL MEETING OF SHAREHOLDERS OF
          PROVIDENT INVESTMENT COUNSEL MID CAP FUND SEPTEMBER 23, 1998


                             SOLICITED ON BEHALF OF
                              THE BOARD OF TRUSTEES
                              OF THE PIC INVESTMENT
                                      TRUST



         The undersigned  hereby appoints  Jeffrey J. Miller and Thad Brown, and
each of them, as proxies of the undersigned,  each with the power to appoint his
substitute,  for the Special  Meeting of  Shareholders  of Provident  Investment
Counsel Mid Cap Fund (the "Fund"), a separate series of the PIC Investment Trust
(the  "Trust") to be held on  September  23,  1998 at the  offices of  Provident
Investment Counsel, 300 North Lake Avenue,  Pasadena,  California 91101 at 10:00
a.m.,  or at any and all  adjournments  thereof  (the  "Meeting"),  to vote,  as
designated below, all shares of the Fund held by the undersigned at the close of
business on August 31, 1998.  Capitalized terms used without definition have the
meanings given to them in the accompanying Proxy Statement.


A SIGNED  PROXY WILL BE VOTED IN FAVOR OF THE  PROPOSED  12B-1 PLAN BELOW UNLESS
YOU HAVE SPECIFIED OTHERWISE.  PLEASE SIGN, DATE AND RETURN THIS PROXY PROMPTLY.
YOU MAY VOTE ONLY IF YOU HELD  SHARES IN THE FUND AT THE  CLOSE OF  BUSINESS  ON
AUGUST  31,  1998.  YOUR  SIGNATURE  AUTHORIZES  THE  PROXIES  TO VOTE IN  THEIR
DISCRETION  UPON SUCH OTHER  BUSINESS AS MAY  PROPERLY  COME BEFORE THE MEETING,
INCLUDING WITHOUT LIMITATION ALL MATTERS INCIDENT TO THE CONDUCT OF THE MEETING.



                                   -- OVER --
<PAGE>
(1)      Approval of the 12b-1 Plan:

                  FOR [   ]         AGAINST [   ]    ABSTAIN [   ]


Dated: _____________, 1998


                                   _____________________________________________
                                   Signature

                                   _____________________________________________
                                   Printed Name

                                   _____________________________________________
                                   Title (if applicable)




                                   _____________________________________________
                                   Signature (if held jointly)

                                   _____________________________________________
                                   Printed Name


                                   _____________________________________________
                                   Title (if applicable)

Please  sign  exactly  as name or  names  appear  on  your  shareholder  account
statement.  When  signing  as  attorney,   trustee,   executor,   administrator,
custodian,  guardian or corporate officer, please give full title. If shares are
held jointly, each shareholder should sign.


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