VALASSIS COMMUNICATIONS INC
S-3/A, 1997-06-12
ADVERTISING
Previous: BIOSYS INC /CA/, 8-K, 1997-06-12
Next: AVECOR CARDIOVASCULAR INC, S-8, 1997-06-12





<PAGE>
<PAGE>
   
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JUNE 12, 1997.
    
 
   
                                                      REGISTRATION NO. 333-28685
    
________________________________________________________________________________
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
   
                                AMENDMENT NO. 1
                                       TO
                                    FORM S-3
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
    
                            ------------------------
 
                         VALASSIS COMMUNICATIONS, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
                            ------------------------
 
<TABLE>
<S>                                                              <C>
                           DELAWARE                                                        38-2760940
                (STATE OR OTHER JURISDICTION OF                                         (I.R.S. EMPLOYER
                INCORPORATION OR ORGANIZATION)                                       IDENTIFICATION NUMBER)
</TABLE>
 
                              19975 VICTOR PARKWAY
                            LIVONIA, MICHIGAN 48152
                                 (313) 591-3000
         (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING
            AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                            ------------------------
 
                             BARRY P. HOFFMAN, ESQ.
                  VICE PRESIDENT, GENERAL COUNSEL & SECRETARY
                              19975 VICTOR PARKWAY
                            LIVONIA, MICHIGAN 48152
                                 (313) 591-3000
      (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING
                        AREA CODE, OF AGENT FOR SERVICE)
                            ------------------------
 
                                   COPIES TO:
 
<TABLE>
<S>                                         <C>                                         <C>
         JOHN M. ALLEN, JR., ESQ.                       MARK THOMAN, ESQ.                      JONATHAN A. SCHAFFZIN, ESQ.
           DEBEVOISE & PLIMPTON                      MCDERMOTT, WILL & EMERY                     CAHILL GORDON & REINDEL
             875 THIRD AVENUE                          50 ROCKEFELLER PLAZA                           80 PINE STREET
         NEW YORK, NEW YORK 10022                    NEW YORK, NEW YORK 10020                    NEW YORK, NEW YORK 10005
              (212) 909-6000                              (212) 547-5400                              (212) 701-3000
</TABLE>
 
                            ------------------------
 
     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after the effective date of this Registration Statement.
 
     If  the only  securities being  registered on  this Form  are being offered
pursuant to dividend or  interest reinvestment plans,  check the following  box.
[ ]
 
     If any of the securities being registered on this Form are to be offered on
a  delayed or continuous basis pursuant to  Rule 415 under the Securities Act of
1933 other than securities offered only in connection with dividend or  interest
reinvestment plans, check the following box. [ ]
 
     If  this Form  is filed to  register additional securities  for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration number  of  the  earlier  effective
registration statement for the same offering. [ ]
 
     If  this Form is  a post-effective amendment filed  pursuant to Rule 462(c)
under the Securities Act,  check the following box  and list the Securities  Act
registration  statement number  of the earlier  effective registration statement
for the same offering. [ ]
 
     If delivery of the Prospectus is expected to be made pursuant to Rule  434,
please check the following box. [ ]
                            ------------------------
 
   
    
 
     THE  REGISTRANT HEREBY AMENDS  THIS REGISTRATION STATEMENT  ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A  FURTHER  AMENDMENT  WHICH SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT  SHALL THEREAFTER BECOME EFFECTIVE IN  ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT  OF 1933 OR  UNTIL THIS REGISTRATION  STATEMENT SHALL  BECOME
EFFECTIVE  ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.
 
________________________________________________________________________________
<PAGE>
<PAGE>
                                EXPLANATORY NOTE
 
     This  Registration Statement  contains two forms  of prospectus:  one to be
used in connection with an offering in  the United States and Canada (the  'U.S.
Prospectus')  and one to be used  in a concurrent international offering outside
the  United  States  and  Canada  (the  'International  Prospectus').  The  U.S.
Prospectus  and the International Prospectus are  identical except for the front
and back  cover pages,  the sections  entitled 'Underwriting,'  'Certain  United
States  Tax  Consequences to  Non-U.S. Holders'  (the section  entitled 'Certain
United States  Tax  Consequences  to  Non-U.S.  Holders'  appears  only  in  the
International    Prospectus)   and    'Available   Information'    and   certain
cross-references relating  thereto.  The form  of  U.S. Prospectus  is  included
herein and is followed by those pages to be used in the International Prospectus
which  differ from, or are in addition to, those in the U.S. Prospectus. Each of
the alternate pages for the International Prospectus included herein is  labeled
'Alternate Page for International Prospectus.'
<PAGE>
<PAGE>
   
                             SUBJECT TO COMPLETION
                   PRELIMINARY PROSPECTUS DATED JUNE 11, 1997
    
   
PROSPECTUS
                               13,000,000 SHARES
                                     [LOGO]
 
                                  COMMON STOCK
    
   
 
                               --------------------
     All  of the  13,000,000 shares (the  'Shares') of Common  Stock of Valassis
Communications, Inc. ('Valassis' or the 'Company') offered hereby are being sold
by Conpress International  (Netherlands Antilles) N.V.,  a Netherlands  Antilles
private  limited liability  company (the 'Selling  Stockholder'). See 'Principal
and Selling Stockholders.' The Company will not receive any of the proceeds from
the sale of Shares  by the Selling Stockholder.  Of the 13,000,000 Shares  being
offered  hereby, 10,400,000  shares are being  offered in the  United States and
Canada (the 'U.S. Offering') by the  U.S. Underwriters and 2,600,000 shares  are
being offered outside the United States and Canada (the 'International Offering'
and,  together with  the U.S.  Offering, the  'Offerings') by  the International
Managers. The  price to  public  and the  underwriting  discount per  share  are
identical  for both Offerings and the closings of both Offerings are conditioned
upon one another. See 'Underwriting.'
    
 
     Following the  Offerings,  the  Selling  Stockholder  is  expected  to  own
approximately  17.9% of the Company's outstanding shares of Common Stock (or, if
the Underwriters' over-allotment  options are exercised  in full,  approximately
13.0% of the Company's outstanding shares of Common Stock).
 
   
     The  Common Stock of the  Company is traded on  the New York Stock Exchange
('NYSE') under the symbol 'VCI.' On June 10, 1997, the last reported sale  price
of  the Common  Stock on the  NYSE was  $27 1/4 per  share. See  'Price Range of
Common Stock and Dividend Policy.'
    
 
     SEE 'RISK FACTORS' BEGINNING ON PAGE 7 FOR A DISCUSSION OF CERTAIN  FACTORS
RELEVANT TO AN INVESTMENT IN THE COMMON STOCK.
                            ------------------------
THESE  SECURITIES HAVE NOT  BEEN APPROVED OR DISAPPROVED  BY THE SECURITIES AND
 EXCHANGE  COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS   THE
   SECURITIES  AND EXCHANGE  COMMISSION OR  ANY STATE  SECURITIES COMMISSION
   PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
                     TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                                             PRICE TO             UNDERWRITING        PROCEEDS TO SELLING
                                                              PUBLIC               DISCOUNT(1)          STOCKHOLDER(2)
<S>                                                     <C>                    <C>                    <C>
Per Share............................................        $                      $                      $
Total(3).............................................        $                      $                      $
</TABLE>
 
(1) The Company and the  Selling Stockholder have agreed  to indemnify the  U.S.
    Underwriters    and   the   International    Managers   (collectively,   the
    'Underwriters') against certain liabilities, including liabilities under the
    Securities Act of 1933. See 'Underwriting.'
(2) Excludes estimated expenses of $      payable by the Selling Stockholder and
    $      payable by the Company.
   
(3) The Selling  Stockholder  has  granted  to the  U.S.  Underwriters  and  the
    International  Managers 30-day options to purchase an aggregate of 1,560,000
    and 390,000 additional shares of Common Stock, respectively, solely to cover
    over-allotments, if any. If  all such additional  shares are purchased,  the
    total  Price  to  Public,  Underwriting  Discount  and  Proceeds  to Selling
    Stockholder will be  $        ,  $        and $         , respectively.  See
    'Underwriting.'
    
                            ------------------------
     The  Shares are offered by the several Underwriters, subject to prior sale,
when, as and if issued to and accepted  by them, and subject to the approval  of
certain  legal  matters  by  counsel  for  the  Underwriters  and  certain other
conditions. The Underwriters  reserve the  right to withdraw,  cancel or  modify
such  offer  and to  reject orders  in whole  or  in part.  It is  expected that
delivery  of  Shares  will  be  made  in  New  York,  New  York,  on  or   about
              , 1997.
                            ------------------------
 
MERRILL LYNCH & CO.                                   MORGAN STANLEY DEAN WITTER
 
BEAR, STEARNS & CO. INC.                            DONALDSON, LUFKIN & JENRETTE
                                                      SECURITIES  CORPORATION
 
                            ------------------------
 
               The date of this Prospectus is             , 1997.


   
INFORMATION   CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.  A
REGISTRATION STATEMENT  RELATING TO  THESE SECURITIES  HAS BEEN  FILED WITH  THE
SECURITIES  AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR  TO THE TIME THE REGISTRATION STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN  ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL
PRIOR TO REGISTRATION  OR QUALIFICATION UNDER  THE SECURITIES LAWS  OF ANY  SUCH
JURISDICTION.
    

<PAGE>
<PAGE>



                      [Company logo and photos of coupons]



     Certain  persons participating in the  Offerings may engage in transactions
that stabilize, maintain or otherwise affect the price of the Common Stock. Such
transactions may  include stabilizing,  the purchase  of Common  Stock to  cover
syndicate  short positions and the imposition of penalty bids. For a description
of these activities, see 'Underwriting.'
<PAGE>
<PAGE>
                               PROSPECTUS SUMMARY
 
     The  following summary  is qualified in  its entirety by  the more detailed
information, including 'Risk Factors' and the consolidated financial  statements
and  notes thereto,  appearing elsewhere in  this Prospectus  or incorporated by
reference herein. Unless  the context  otherwise indicates,  references in  this
Prospectus  to the 'Company' or 'Valassis'  are to Valassis Communications, Inc.
and its subsidiaries. Unless otherwise  indicated, the information contained  in
this Prospectus assumes no exercise of the Underwriters' over-allotment options.
 
                                  THE COMPANY
 
GENERAL
 
     Valassis  is  a  leading  print media  company  in  the  consumer promotion
industry. The Company generates most of its revenues by printing and  publishing
cents-off  coupons and other consumer  purchase incentives primarily for package
goods manufacturers.  Package  goods  manufacturers  use  cents-off  coupons  to
increase  market share,  build brand equity,  attract new users  and promote new
products. The  Company  is  one  of the  United  States'  largest  printers  and
publishers of these coupons.
 
     Most  of  the consumer  purchase incentives  published  by the  Company are
featured in multi-participant  (referred to  in the  industry as  'cooperative')
free-standing inserts ('FSIs') which are four-color promotional booklets printed
at  the three facilities owned  by the Company. On  46 publishing dates in 1996,
the Company's cooperative FSIs were inserted  in the Sunday edition of over  400
newspapers  with  a  combined  average paid  circulation  of  approximately 56.5
million.
 
     Manufacturers issued a reported 306 billion cents-off coupons during  1996,
between 80% to 90% of which were distributed using FSIs. The Company printed and
published  approximately 76.1 billion cooperative FSI  pages, or over 46% of the
Company-estimated 165  billion cooperative  FSI  pages printed  and  distributed
nationally during 1996. Cooperative FSI sales during the year ended December 31,
1996  and the first quarter  of 1997 were $504.1  million and $141.4 million, or
approximately 76.5% and 74.4%, respectively, of the Company's total revenues.
 
     The Company's Valassis Impact  Promotions ('VIP') division was  established
in  1989 in response to growing  customer demand for solo customized promotions.
VIP offers customized design, printing  and distribution services primarily  for
solo  promotional  programs.  The  division  specializes  in  producing  turnkey
promotions for  franchise  and  retail  marketers, such  as  fast  food  chains,
allowing  orders to be placed on a  national, regional or local basis. VIP sales
during the year ended December 31, 1996 and the first quarter of 1997 were $89.4
million and $25.2 million,  or approximately 13.6%  and 13.3%, respectively,  of
the Company's total revenues.
 
   
     In  addition to  its FSI  and VIP divisions,  the Company  arranges for the
publication of  its customers'  consumer  promotions directly  on the  pages  of
newspapers  through its run-of-press ('ROP') division, which has the capacity to
place promotions in  major newspapers  throughout the United  States. ROP  sales
during the year ended December 31, 1996 and the first quarter of 1997 were $25.5
million  and $10.7 million, or approximately 3.9% and 5.6%, respectively, of the
Company's total revenues. The Company further expanded its product line in  1994
by  introducing newspaper-delivered sampling  products, giving manufacturers the
ability to reach  up to  50 million households  in one  day. Valassis'  sampling
sales during the year ended December 31, 1996 and the first quarter of 1997 were
$14.3 million and $5.8 million, or approximately 2.2% and 3.0%, respectively, of
the Company's total revenues.
    
 
     The Company had total revenues and net earnings of $659.1 million and $42.9
million, respectively, in 1996. Total revenues in the first three months of 1997
were  $190.0 million, compared  to $180.5 million  in the first  three months of
1996. Net earnings in the first quarter of 1997 were $22.3 million, versus $10.5
million for the same period in 1996.
 
                                       3
 
<PAGE>
<PAGE>
BUSINESS STRATEGY
 
     The  Company's  strategy  is  to   capitalize  on  the  strong  cash   flow
characteristics  of  its core  FSI  division and  to  maintain stable  growth in
profitability in  that  division. In  order  to accomplish  the  foregoing,  the
Company's  strategy is to improve pricing of its FSI product and to continue its
commitment to minimize costs through the use of computerized information systems
and state-of-the-art  production  facilities,  while providing  high  levels  of
product  quality  and  customer  service.  The  Company  seeks  to  leverage its
expertise in consumer promotion to develop further its growing VIP and  sampling
product  lines. The Company will continue to  develop and offer to its customers
other products and services which complement its FSI expertise.
 
     The Company has entered into strategic acquisitions in the past in order to
increase or protect market share, enter new markets for its traditional business
lines or facilitate development  of new product  lines. The Company  anticipates
that  it will continue  to investigate opportunities  for strategic acquisitions
which management believes will enhance stockholder value.
 
BACKGROUND OF THE COMPANY
 
   
     The Company is  the successor to  a business founded  in 1970 and  operated
under  the names George  F. Valassis &  Company and GFV  Communications, Inc. In
December 1986, the assets  of this business were  acquired by Valassis  Inserts,
Inc.  ('Valassis Inserts'), a corporation indirectly owned by Consolidated Press
Holdings Limited  ('CPH'), an  affiliate of  the Selling  Stockholder. In  March
1992,  the  Company,  which was  the  direct  parent of  Valassis  Inserts, sold
22,100,000 shares of Common Stock to the public. In March 1993, Valassis Inserts
was merged into the Company, its corporate parent.
    
 
     The Company's  principal  executive offices  are  located at  19975  Victor
Parkway, Livonia, Michigan 48152, and its telephone number is (313) 591-3000.
 
                THE SELLING STOCKHOLDER AND RELATED TRANSACTIONS
 
     The  Selling  Stockholder,  Conpress  International  (Netherlands Antilles)
N.V., is a  Netherlands Antilles  private limited  liability company  indirectly
owned  by CPH,  a private Australian  holding company indirectly  owned by Kerry
F.B. Packer and his family.
 
   
     With the completion of the Company's initial public offering in March 1992,
CPH's indirect ownership  of the Company  was reduced to  49%. During 1996,  the
Company's Board of Directors authorized the repurchase of up to 5,000,000 shares
of  Common Stock. In connection with  the Company's share repurchase program and
as approved by the  stockholders of the  Company at its  1996 Annual Meeting  of
Stockholders,  the Company entered  into an agreement  (the 'Option Agreement'),
pursuant to which the Selling Stockholder has the option to sell to the  Company
a  number of shares of Common Stock up  to the number of shares purchased by the
Company on the open market  in any given month at  a price equal to the  average
price  paid by the Company  to the other stockholders  during such month. During
1996,  the  Company  repurchased  1,330,800  shares  of  Common  Stock,  but  no
repurchase  options were exercised  under the Option  Agreement and such options
have expired pursuant to the terms  thereof. Through June 11, 1997, the  Company
repurchased  an additional 2,052,400 shares of  Common Stock at an average price
of $20.83 per share, including  1,026,200 shares pursuant to repurchase  options
under  the  Option  Agreement,  which  were  exercised  in  full.  Following the
Offerings, the Selling Stockholder will own 7,173,800 shares of Common Stock, or
approximately  17.9%  of  the  Company's  outstanding  shares  of  Common  Stock
(5,223,800  shares or approximately 13.0% of the Company's outstanding shares of
Common Stock if the Underwriters' over-allotment options are exercised in full).
See 'Capitalization,' 'Principal and Selling Stockholders' and 'Underwriting.'
    
 
   
     Conditioned on the consummation of  the Offerings, the Selling  Stockholder
has  agreed to pay, or  cause one of its affiliates  (other than the Company) to
pay, a special cash bonus in the aggregate amount of 1.5% of the gross  proceeds
of  the Offerings  (estimated at  $5.3 million,  based upon  an assumed offering
price of $27 1/4 per share, the last reported sale price of the Common Stock  on
the  NYSE  on  June 10,  1997  and  assuming no  exercise  of  the Underwriters'
over-allotment options). Not more than
    
 
                                       4
 
<PAGE>
<PAGE>
   
50% of such amount shall, at the  discretion of David A. Brandon, the  Company's
Chief  Executive Officer, be allocated to Mr.  Brandon, and the balance shall be
allocated by  Mr. Brandon  among other  employees of  the Company.  Because  the
special  cash bonus is to  be paid by the  Selling Stockholder or its affiliates
(other than the Company), it will not require any use of the Company's cash. For
accounting purposes, however, such  special cash bonus  will be charged  against
the  results of operations in  the accounts of the  Company upon consummation of
the Offerings. In the event  of any future sales  by the Selling Stockholder  of
its  shares of  Common Stock,  the Selling  Stockholder has  agreed to  the same
special cash bonus arrangement.
    
 
     After the consummation  of the  Offerings, Graham  A. Cubbin  and James  D.
Packer  (both of  whom are  affiliated with  the Selling  Stockholder) intend to
resign from  the  Company's Board  of  Directors,  and Brian  M.  Powers,  Chief
Executive  Officer of CPH, intends to resign  as Chairman of the Company's Board
of Directors but remain as a director of the Company. It is expected that  David
A. Brandon will be appointed Chairman of the Board of Directors.
 
     The  Company and the  Selling Stockholder have  entered into a registration
rights agreement  providing  the Selling  Stockholder  with certain  demand  and
'piggyback'  registration rights with respect to  its remaining shares of Common
Stock after the Offerings.  See 'Principal and  Selling Stockholders --  Certain
Transactions and Relationships.'
 
                                 THE OFFERINGS
 
   
<TABLE>
<S>                                                                 <C>
Common Stock offered by the Selling Stockholder:
     U.S. Offering................................................  10,400,000 shares
     International Offering.......................................  2,600,000 shares
          Total...................................................  13,000,000 shares
Common Stock to be outstanding before and after the Offerings.....  40,108,867 shares(1)
Common Stock to be owned by the Selling Stockholder after the
  Offerings.......................................................  7,173,800 shares(2)
                                                                    The Company will not receive any proceeds
                                                                    from the sale of Shares offered hereby. See
                                                                    'Use of Proceeds.'
Use of Proceeds...................................................
New York Stock Exchange symbol....................................  VCI
</TABLE>
    
 
- ------------
 
(1) Excludes   approximately  2,993,814  shares  of   Common  Stock  subject  to
    outstanding options granted by the Company under certain stock option plans,
    of which 2,598,498 were exercisable as of April 30, 1997.
   
    
 
   
(2) Assumes that the over-allotment options in an aggregate amount of  1,950,000
    shares granted to the Underwriters are not exercised. If such over-allotment
    options  are exercised in  full, the Selling  Stockholder will own 5,223,800
    shares of Common Stock after the Offerings.
    
 
                                       5
 
<PAGE>
<PAGE>
                   SUMMARY CONSOLIDATED FINANCIAL INFORMATION
 
   
     The following table sets  forth summary consolidated financial  information
of  the  Company for  the periods  indicated  below. In  July 1994,  the Company
elected to change  its year-end  from June  30 to  December 31,  resulting in  a
six-month  transitional period ended December 31, 1994. The summary consolidated
financial information  is  derived  from the  Company's  consolidated  financial
statements  and notes thereto. Information for  the three months ended March 31,
1997 and  1996 is  derived  from unaudited  interim financial  statements  which
reflect,  in the  opinion of  the Company,  all adjustments,  which include only
normal recurring adjustments, necessary for a fair presentation of the financial
data  for  such  periods.  Results  for  interim  periods  are  not  necessarily
indicative  of results  for the full  year. The  Company is expected  to incur a
charge against results of operations  in respect of a  special cash bonus to  be
paid  by the Selling Stockholder  or its affiliates (other  than the Company) to
certain employees in connection with  the Offerings. See 'Principal and  Selling
Stockholders  -- Certain Transactions  and Relationships.' This  table should be
read in conjunction  with the  Company's consolidated  financial statements  and
notes   thereto  which   have  been   incorporated  herein   by  reference.  See
'Management's Discussion  and Analysis  of Financial  Condition and  Results  of
Operations.'
    
<TABLE>
<CAPTION>
                                THREE MONTHS ENDED           YEAR ENDED           SIX MONTHS
                                    MARCH 31,               DECEMBER 31,            ENDED
                               --------------------  --------------------------  DECEMBER 31,
                                 1997       1996         1996          1995          1994
                               ---------  ---------  ------------  ------------  ------------
                                           (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<S>                            <C>        <C>        <C>           <C>           <C>
STATEMENT OF OPERATIONS DATA:
    Revenues.................. $ 189,959  $ 180,533   $  659,108    $  613,752    $  279,034
    Earnings before
      extraordinary loss......    22,298     10,460       42,902         9,574         1,923
    Net earnings per share
      before extraordinary
      loss.................... $     .53  $     .24   $     1.00    $      .22    $      .04
    Weighted average common
      and common equivalent
      shares..................    41,870     43,304       42,889        43,302        43,300
OTHER DATA:
    Operating earnings(2)..... $  46,763  $  27,723   $  110,677    $   63,065    $   23,695
    Depreciation and
      amortization............     4,332      4,018       15,198        18,984         9,722
    Capital expenditures......     5,786      1,575        7,104         6,530         9,173
BALANCE SHEET DATA (AT END OF
  PERIOD):
    Total assets.............. $ 267,976  $ 252,939   $  273,734    $  258,932    $  234,330
    Total debt................   384,483    408,066      403,155       416,034       417,927
    Total stockholders'
      deficit.................  (291,274)  (298,767)    (286,594)     (309,274)     (319,032)
 
<CAPTION>
                                        YEAR ENDED
                                         JUNE 30,
                              ------------------------------
                                1994      1993      1992(1)
                              --------- ---------  ---------
                           (IN THOUSANDS, EXCEPT PER SHARE DATA)

<S>                            <C>      <C>        <C>
STATEMENT OF OPERATIONS DATA:
    Revenues..................$ 542,609 $ 661,378  $ 684,029
    Earnings before
      extraordinary loss......    5,173    81,934     74,416
    Net earnings per share
      before extraordinary
      loss....................$     .12 $    1.89  $    1.62
    Weighted average common
      and common equivalent
      shares..................   43,300    43,300     43,300
OTHER DATA:
    Operating earnings(2).....$  36,590 $ 175,087  $ 165,244
    Depreciation and
      amortization............   23,959    25,384     35,654
    Capital expenditures......    4,069     4,039      4,192
BALANCE SHEET DATA (AT END OF
  PERIOD):
    Total assets..............$ 239,709 $ 275,165  $ 292,718
    Total debt................  419,000   418,741    493,481
    Total stockholders'
      deficit................. (316,779) (321,952)  (385,700)
</TABLE>
 
- ------------
 
   
(1) Net earnings per share before extraordinary loss and weighted average common
    and  common equivalent shares for  the fiscal year ended  June 30, 1992 give
    effect to the concurrent consummation, in  March 1992, of (i) the  Company's
    public  offerings  of  22,100,000  shares  of  Common  Stock,  $150  million
    aggregate principal amount  of 8 3/8%  Senior Notes Due  1997, $120  million
    aggregate  principal amount of 8 7/8% Senior Notes Due 1999 and $150 million
    aggregate principal amount of 9 3/8% Senior Subordinated Notes Due 1999, and
    (ii) the Company's  then-existing senior secured  bank credit facility,  and
    the  application  of the  proceeds therefrom,  as  if such  transactions had
    occurred at the beginning  of the period presented.  1992 results include  a
    charge  against  results  of operations  of  $8.0  million in  respect  of a
    nonrecurring special cash bonus for certain employees paid by CPH or one  of
    its  subsidiaries (other than the Company)  in connection with the Company's
    March 1992 initial public offering of Common Stock.
    
 
(2) Operating earnings  represent  earnings from  continuing  operations  before
    interest    expense   and   income   taxes.   Operating   earnings   include
    write-downs/sale of business of $16,870 in the year ended December 31,  1995
    and  minority  income of  $12,  $1,374, $262  and  $43 for  the  years ended
    December 31, 1996 and 1995, the six months ended December 31, 1994, and  the
    three  months ended March  31, 1996, respectively, and  minority loss of $10
    for the three months ended March 31, 1997.
 
                                  RISK FACTORS
 
     Prior to making an investment, prospective purchasers of the Shares  should
consider  carefully the specific risk factors set forth under 'Risk Factors,' as
well as the  other information set  forth or incorporated  by reference in  this
Prospectus.
 
                                       6
<PAGE>
<PAGE>
                           FORWARD-LOOKING STATEMENTS
 
   
     The  forward-looking  statements  contained in  this  Prospectus constitute
'forward-looking statements'  within  the  meaning  of  the  Private  Securities
Litigation  Reform Act of 1995.  Such forward-looking statements involve unknown
risks and uncertainties and  other factors which may  cause the actual  results,
performance  or achievements of the Company  to be materially different from any
future results,  performance  or  achievements  expressed  or  implied  by  such
forward-looking statements. Such factors include, among others, the following: a
new  competitor  in  the  Company's  core  FSI  business  and  subsequent  price
competition; an increase in the Company's paper costs; new technology that would
make FSIs  less  attractive;  a  shift  in  customer  preference  for  different
promotional  materials,  promotional strategies,  or  coupon delivery  modes; or
general business and economic conditions.
    
 
                                  RISK FACTORS
 
     Prospective investors should consider carefully the following risk factors,
together with the other  information set forth or  incorporated by reference  in
this Prospectus, before purchasing the Common Stock offered hereby.
 
COMPETITION
 
     The  Company currently competes in the cooperative FSI business principally
with News  America FSI,  Inc.,  a company  controlled  by The  News  Corporation
Limited.  This  competitor has  substantially  greater financial  resources than
those of  the  Company.  If  existing  competitors  attempted  to  significantly
increase  market share or other competitors were to enter the market, management
believes that  such competitors  would be  forced to  compete with  the  Company
primarily  on  the  basis of  price.  In  addition, if  more  FSI  programs were
published as a  result, the number  of pages  per FSI program  published by  the
Company  could decrease from current levels causing an increase in the Company's
cost and the average price per page paid by customers could decrease. A decrease
in the number of pages per FSI program and the average price per page could have
a material adverse effect on the Company's financial performance. Several  times
in  the past, new competitors have attempted  to establish themselves in the FSI
market. In  some  instances, this  has  resulted  in periods  of  intense  price
competition.  Future competition  could have  a similar  negative impact  on the
Company's financial performance. The  Company also experiences competition  with
respect  to its VIP and ROP divisions. See 'Management's Discussion and Analysis
of Financial Condition and Results of Operations' and 'Business -- Competition.'
 
     Although management believes that cooperative  FSIs are currently the  most
efficient means of distributing coupons to the public, the Company competes with
other  media for  the promotion  and marketing dollars  of its  customers. It is
possible that alternative media or changes in promotional strategies could  make
FSIs  less attractive to the Company's customers or could cause a shift in their
preference to different promotional materials or coupon delivery modes.
 
COST OF PAPER
 
     Paper constitutes one of the Company's primary cost components. In the last
two years, the  Company's paper prices  have experienced dramatic  fluctuations,
increasing  nearly 70% in 1995 before  returning in 1997 to levels approximating
those in 1994. The Company has very limited ability to protect itself from  such
fluctuations  or to  pass increased  costs along  to its  customers. The Company
maintains on average less than 30 days of paper inventory. Significant increases
in the cost  of paper  could have  a material  adverse effect  on the  Company's
financial performance.
 
PRINCIPAL STOCKHOLDER
 
     After  the Offerings, the Selling  Stockholder will own approximately 17.9%
of the  outstanding  Common  Stock (approximately  13.0%  if  the  Underwriters'
over-allotment  options are exercised  in full) and  will, therefore, retain the
effective power to  influence the Company's  corporate policies. See  'Principal
and   Selling  Stockholders'  and  'Description  of  Common  Stock.'  After  the
consummation of
 
                                       7
 
<PAGE>
<PAGE>
the Offerings, Graham A. Cubbin and James D. Packer (both of whom are affiliated
with the  Selling Stockholder)  intend to  resign from  the Company's  Board  of
Directors,  and  Brian M.  Powers, Chief  Executive Officer  of CPH,  intends to
resign as Chairman of the Company's Board of Directors but remain as a  director
of the Company.
 
SHARES ELIGIBLE FOR FUTURE SALE; FUTURE SALES BY SELLING STOCKHOLDER
 
     No  prediction can be made as to the effect that future sales of shares, or
the availability of shares for future sale, will have on the market price of the
Common Stock  prevailing from  time to  time. Sales  of substantial  amounts  of
Common  Stock (including shares  issued upon the exercise  of stock options), or
the perception that such  sales could occur,  could adversely affect  prevailing
market prices for the Common Stock.
 
     All  of the shares of Common Stock sold in the Offerings (including shares,
if any, sold if the Underwriters'  over-allotment options are exercised) may  be
freely  traded without restriction under the  Securities Act of 1933, as amended
(the  'Securities  Act'),  except  for  any  shares  purchased  or  held  by  an
'affiliate'  of the Company, as that term  is defined under Rule 144 promulgated
under the  Securities Act.  In addition  to the  Shares sold  in the  Offerings,
913,342  shares issuable upon the exercise of options (of which options covering
548,026 shares were exercisable as of April 30, 1997) will be eligible for  sale
by holders without restrictions under the Securities Act. In addition, 2,080,472
shares  issuable  upon  the  exercise  of  options  (of  which  options covering
2,050,472 shares will be exercisable  immediately following the Offerings)  will
be  subject to the volume and manner  of sale restrictions contained in Rule 144
unless sold pursuant to an effective  registration under the Securities Act  and
the sale restrictions imposed under the Purchase Agreements described in 'Shares
Eligible  for Future Sale.' In addition,  the remaining 7,173,800 shares held by
the  Selling   Stockholder   (assuming   no  exercise   of   the   Underwriters'
over-allotment  options) will also be  subject to the volume  and manner of sale
restrictions contained  in  Rule  144  unless  sold  pursuant  to  an  effective
registration  under the Securities Act. The Selling Stockholder has been granted
certain registration rights in connection with the Offerings, pursuant to  which
some  or all of the Selling Stockholder's shares of Common Stock owned following
the Offerings may be  registered for resale on  the open market. See  'Principal
and Selling Stockholders.'
 
                                       8
 
<PAGE>
<PAGE>
                PRICE RANGE OF COMMON STOCK AND DIVIDEND POLICY
 
     The  Company's Common Stock is  traded on the NYSE  under the symbol 'VCI.'
The following table sets  forth the high  and low reported  sale prices for  the
Common Stock as quoted by the NYSE for the periods indicated.
 
   
<TABLE>
<CAPTION>
CALENDAR PERIOD                                                                          LOW     HIGH
- --------------------------------------------------------------------------------------   ---     ---
 
<S>                                                                                      <C>     <C>
1995
     First Quarter....................................................................  $14 1/2 $18 5/8
     Second Quarter...................................................................   16 1/8  18 1/2
     Third Quarter....................................................................   14      17 1/4
     Fourth Quarter...................................................................   13 5/8  17 7/8
1996
     First Quarter....................................................................  $15 1/2 $17 5/8
     Second Quarter...................................................................   14 5/8  19 3/8
     Third Quarter....................................................................   14 7/8  18 3/8
     Fourth Quarter...................................................................   14 5/8  21 1/8
1997
     First Quarter....................................................................  $18 1/4 $23
     Second Quarter (through June 10, 1997)...........................................   21 1/8  28
</TABLE>
    
 
   
     The  last reported sale price for the Common  Stock on the NYSE on June 10,
1997 was $27 1/4  per share. As  of June 3, 1997,  there were approximately  340
holders of record of Common Stock.
    
 
   
     During  1996, the Company's Board of Directors authorized the repurchase of
up to  5,000,000  shares of  Common  Stock. Since  that  time, the  Company  has
repurchased  3,383,200  shares  of  Common  Stock.  See  'Principal  and Selling
Stockholders -- Certain Transactions and Relationships.'
    
 
     The Company suspended  its policy of  paying cash dividends  on its  Common
Stock  in 1993. The  terms of certain debt  instruments (including the Company's
credit facility  and  the indentures  related  to its  public  debt  securities)
restrict  the payment of dividends. The  declaration and timing of any dividends
in the future will be determined by  the Company's Board of Directors, based  on
its  results  of  operations, financial  condition,  cash  requirements, certain
corporate law requirements, applicable restrictive covenants and other factors.
 
                                       9
 
<PAGE>
<PAGE>
                                USE OF PROCEEDS
 
     All of  the  Shares  offered  hereby  are  being  offered  by  the  Selling
Stockholder. The Company will receive no proceeds from the Offerings.
 
                                 CAPITALIZATION
 
     The  following table sets  forth the capitalization of  the Company and its
subsidiaries at March 31, 1997 as  derived from the Company's unaudited  interim
financial  statements.  This  table  should  be  read  in  conjunction  with the
Company's consolidated financial  statements and notes  thereto which have  been
incorporated herein by reference.
 
<TABLE>
<CAPTION>
                                                                                        MARCH 31, 1997
                                                                                    ----------------------
                                                                                    (DOLLARS IN THOUSANDS)
 
<S>                                                                                 <C>
CASH AND CASH EQUIVALENTS........................................................         $   60,901
                                                                                        ------------
                                                                                        ------------
SHORT-TERM DEBT..................................................................          --
 
LONG-TERM DEBT
     Credit Facility(1)..........................................................          --
     8 7/8% Senior Notes Due 1999................................................         $    6,142
     9 3/8% Senior Subordinated Notes Due 1999...................................            123,457
     9.55% Senior Notes Due 2003.................................................            254,884
                                                                                        ------------
          Total long-term debt...................................................            384,483
                                                                                        ------------
STOCKHOLDERS' DEFICIT
     Common Stock, par value $.01; 100,000,000 shares authorized; 41,452,342
       shares outstanding at March 31, 1997......................................                435
     Additional paid-in capital..................................................             42,891
     Accumulated deficit.........................................................           (284,257)
     Less cost of treasury stock at cost (2,037,200 shares at March 31, 1997)....            (35,873)
     Common Stock repurchase commitment(2).......................................            (14,323)
     Foreign currency translation adjustment.....................................               (147)
                                                                                        ------------
          Total stockholders' deficit............................................           (291,274)
                                                                                        ------------
               Total capitalization..............................................         $   93,209
                                                                                        ------------
                                                                                        ------------
</TABLE>
 
- ------------
 
(1) The  Company has the  ability, subject to certain  limitations, to borrow an
    aggregate amount  of  up to  $40,000  under the  Company's  existing  credit
    facility  for general  corporate purposes. See  'Management's Discussion and
    Analysis of Financial Condition and  Results of Operations -- Liquidity  and
    Capital Resources.'
 
   
(2) Represents  amounts  payable to  the Selling  Stockholder or  its affiliates
    (other than the Company) pursuant to repurchase options exercised under  the
    Option  Agreement through  March 31,  1997. As of  June 1,  1997, the Common
    Stock repurchase commitment under the  Option Agreement was $21,376, all  of
    which   was   paid   on  June   11,   1997.  See   'Principal   and  Selling
    Stockholders -- Certain Transactions and Relationships.'
    
 
                                       10
 
<PAGE>
<PAGE>
                  SELECTED CONSOLIDATED FINANCIAL INFORMATION
 
   
     The following table sets forth selected consolidated financial  information
of  the  Company for  the periods  indicated  below. In  July 1994,  the Company
elected to change  its year-end  from June  30 to  December 31,  resulting in  a
six-month transitional period ended December 31, 1994. The selected consolidated
financial  information  is  derived from  the  Company's  consolidated financial
statements and notes thereto. Information for  the three months ended March  31,
1997  and  1996 is  derived from  unaudited  interim financial  statements which
reflect, in the  opinion of  the Company,  all adjustments,  which include  only
normal recurring adjustments, necessary for a fair presentation of the financial
data  for  such  periods.  Results  for  interim  periods  are  not  necessarily
indicative of results  for the full  year. The  Company is expected  to incur  a
charge  against results of operations  in respect of a  special cash bonus to be
paid by the Selling  Stockholder or its affiliates  (other than the Company)  to
certain  employees in connection with the  Offerings. See 'Principal and Selling
Stockholders -- Certain  Transactions and Relationships.'  This table should  be
read  in conjunction  with the  Company's consolidated  financial statements and
notes  thereto  which   have  been   incorporated  herein   by  reference.   See
'Management's  Discussion  and Analysis  of Financial  Condition and  Results of
Operations.'
    
   
<TABLE>
<CAPTION>
                                THREE MONTHS ENDED           YEAR ENDED           SIX MONTHS
                                    MARCH 31,               DECEMBER 31,            ENDED
                               --------------------  --------------------------  DECEMBER 31,
                                 1997       1996         1996          1995          1994
                               ---------  ---------  ------------  ------------  ------------
                                           (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                            <C>        <C>        <C>           <C>           <C>
STATEMENT OF OPERATIONS DATA:
    Revenues:
        Net sales............. $ 189,307  $ 179,996   $  656,602    $  609,969    $  277,944
        Other.................       652        537        2,506         3,783         1,090
                               ---------  ---------  ------------  ------------  ------------
                                 189,959    180,533      659,108       613,752       279,034
    Costs and expenses:
        Cost of products
          sold................   123,607    134,290      473,123       466,120       223,456
        Selling, general and
          administrative......    17,035     16,496       67,139        59,445        27,473
        Amortization of
          intangible assets...     2,544      2,067        8,181         9,626         4,672
        Interest expense......    10,099     10,263       39,625        40,451        19,623
        Minority interests....        10        (43)         (12)       (1,374)         (262)
        Write-downs/sale of
          business(2).........    --         --          --             16,870       --
                               ---------  ---------  ------------  ------------  ------------
                                 153,295    163,073      588,056       591,138       274,962
    Earnings (loss) before
      income taxes and
      extraordinary loss......    36,664     17,460       71,052        22,614         4,072
    Income taxes..............    14,366      7,000       28,150        13,040         2,149
                               ---------  ---------  ------------  ------------  ------------
    Earnings before
      extraordinary loss......    22,298     10,460       42,902         9,574         1,923
    Extraordinary loss(3).....    --         --          --            --             (4,176)
                               ---------  ---------  ------------  ------------  ------------
    Net earnings (loss)....... $  22,298  $  10,460   $   42,902    $    9,574    $   (2,253)
                               ---------  ---------  ------------  ------------  ------------
                               ---------  ---------  ------------  ------------  ------------
    Net earnings per share
      before extraordinary
      loss.................... $     .53  $     .24   $     1.00    $      .22    $      .04
    Net earnings (loss) per
      share...................       .53        .24         1.00           .22          (.05)
OTHER DATA:
    Operating earnings(4)..... $  46,763  $  27,723   $  110,677    $   63,065    $   23,695
    Depreciation and
      amortization............     4,332      4,018       15,198        18,984         9,722
    Capital expenditures......     5,786      1,575        7,104         6,530         9,173
BALANCE SHEET DATA (AT END OF
  PERIOD):
    Working capital........... $  (1,102) $  11,084   $   16,361    $    6,281    $  (21,377)
    Total assets..............   267,976    252,939      273,734       258,932       234,330
    Total debt................   384,483    408,066      403,155       416,034       417,927
    Total stockholders'
      deficit.................  (291,274)  (298,767)    (286,594)     (309,274)     (319,032)
 
<CAPTION>
                                        YEAR ENDED
                                         JUNE 30,
                              -------------------------------
                                 1994      1993      1992(1)
                              ---------- ---------  ---------
                            (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<S>                            <C>       <C>        <C>
STATEMENT OF OPERATIONS DATA:
    Revenues:
        Net sales.............$  539,737 $ 660,167  $ 669,292
        Other.................     2,872     1,211     14,737
                              ---------- ---------  ---------
                                 542,609   661,378    684,029
    Costs and expenses:
        Cost of products
          sold................   432,492   427,187    428,873
        Selling, general and
          administrative......    62,625    48,334     70,497
        Amortization of
          intangible assets...    10,902    10,770     19,415
        Interest expense......    38,217    39,907     37,728
        Minority interests....    --        --         --
        Write-downs/sale of
          business(2).........    --        --         --
                              ---------- ---------  ---------
                                 544,236   526,198    556,513
    Earnings (loss) before
      income taxes and
      extraordinary loss......    (1,627)   135,180   127,516
    Income taxes..............    (6,800)    53,246    53,100
                              ---------- ---------  ---------
    Earnings before
      extraordinary loss......     5,173    81,934     74,416
    Extraordinary loss(3).....    --        --         --
                              ---------- ---------  ---------
    Net earnings (loss).......$    5,173 $  81,934  $  74,416
                              ---------- ---------  ---------
                              ---------- ---------  ---------
    Net earnings per share
      before extraordinary
      loss....................$      .12 $    1.89  $    1.62
    Net earnings (loss) per
      share...................       .12      1.89     --
OTHER DATA:
    Operating earnings(4).....$   36,590 $ 175,087  $ 165,244
    Depreciation and
      amortization............    23,959    25,384     35,654
    Capital expenditures......     4,069     4,039      4,192
BALANCE SHEET DATA (AT END OF
  PERIOD):
    Working capital...........$  (15,309) $(55,675) $ (99,696)
    Total assets..............   239,709   275,165    292,718
    Total debt................   419,000   418,741    493,481
    Total stockholders'
      deficit.................  (316,779) (321,952)  (385,700)
</TABLE>
    
 
- ------------
 
   
(1) Net earnings per share before extraordinary  loss for the fiscal year  ended
    June 30, 1992 gives effect to the concurrent consummation, in March 1992, of
    (i)  the Company's  public offerings of  22,100,000 shares  of Common Stock,
    $150 million aggregate  principal amount of  8 3/8% Senior  Notes Due  1997,
    $120  million aggregate principal amount of 8 7/8% Senior Notes Due 1999 and
    $150 million aggregate principal amount of 9 3/8% Senior Subordinated  Notes
    Due  1999, and (ii)  the Company's then-existing  senior secured bank credit
    facility, and  the  application  of  the  proceeds  therefrom,  as  if  such
    transactions  had occurred  at the beginning  of the  period presented. 1992
    results include a charge  against results of operations  of $8.0 million  in
    respect  of a nonrecurring special cash bonus for certain employees, paid by
    CPH or one of its subsidiaries  (other than the Company) in connection  with
    the Company's March 1992 initial public offering of Common Stock.
    
 
(2) Write-downs/sale of business represents the aggregate pre-tax loss resulting
    from the sale of Valcheck (as defined), the discontinuation of the Company's
    in-store electronic sign network and the write-down of the goodwill recorded
    as  a result of  the purchase of  Valassis of Canada  in accordance with FAS
    121 -- Impairment of Long-Lived Assets, all during 1995.
 
(3) Extraordinary loss represents the loss, net of applicable income tax benefit
    of $2,694, resulting from the retirement through acquisition by tender offer
    of $256.6 million in debt of the Company in November 1994.
 
(4) Operating earnings  represent  earnings from  continuing  operations  before
    interest    expense   and   income   taxes.   Operating   earnings   include
    write-downs/sale of business of $16,870 in the year ended December 31,  1995
    and  minority  income of  $12,  $1,374, $262  and  $43 for  the  years ended
    December 31, 1996 and 1995, the six months ended December 31, 1994, and  the
    three  months ended March  31, 1996, respectively, and  minority loss of $10
    for the three months ended March 31, 1997.
 
                                       11
<PAGE>
<PAGE>
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS
 
     Certain  statements under the caption 'Management's Discussion and Analysis
of Financial Condition  and Results of  Operations' constitute  'forward-looking
statements'  within the meaning of the  Private Securities Litigation Reform Act
of 1995. Such  forward-looking statements  involve known and  unknown risks  and
uncertainties  and other factors which may cause the actual results, performance
or achievements  of the  Company  to be  materially  different from  any  future
results,   performance   or   achievements   expressed   or   implied   by  such
forward-looking statements. Such factors include, among others, the following: a
new  competitor  in  the  Company's  core  FSI  business  and  consequent  price
competition; an increase in the Company's paper costs; new technology that would
make  FSIs  less  attractive;  a  shift  in  customer  preference  for different
promotional materials,  promotional  strategies  or coupon  delivery  modes;  or
general business and economic conditions.
 
GENERAL
 
     The   Company  derives  revenues  primarily  from  the  sale  of  space  in
promotional materials printed on the  Company's printing presses. The  Company's
prime  cost components  include paper, payments  to newspapers  for insertion of
promotional materials (media), printing costs (including labor) and shipping.
 
     As a result of  the acquisition of  the Company by an  affiliate of CPH  in
1986, the Company incurred approximately $332.0 million in debt. The acquisition
included   significant  amounts  of   tangible  and  intangible   assets.  As  a
consequence, the Company's results of operations include a significant level  of
noncash  expenses related  to the  amortization of  intangible assets, including
goodwill.
 
RESULTS OF OPERATIONS
 
     The following table sets  forth for the  periods indicated, certain  income
and expense items from continuing operations and the percentages that such items
bear to revenues.
 
<TABLE>
<CAPTION>
                                    THREE MONTHS ENDED MARCH 31,                        YEAR ENDED DECEMBER 31,
                               --------------------------------------  ----------------------------------------------------------
                                      1997                1996                1996                1995                1994
                               ------------------  ------------------  ------------------  ------------------  ------------------
                                           % OF                % OF                % OF                % OF                % OF
                                ACTUAL   REVENUES   ACTUAL   REVENUES   ACTUAL   REVENUES   ACTUAL   REVENUES   ACTUAL   REVENUES
                               --------  --------  --------  --------  --------  --------  --------  --------  --------  --------
                                            (UNAUDITED)              (DOLLARS IN MILLIONS)                        (UNAUDITED)
 
<S>                            <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>
FSI sales.....................  $141.4      74.4%   $145.2      80.5%   $504.1      76.5%   $480.7      78.3%   $446.3      79.3%
VIP sales.....................    25.2      13.3%     18.6      10.3%     89.4      13.6%     76.8      12.5%     61.7      11.0%
ROP sales.....................    10.7       5.6%      3.8       2.1%     25.5       3.9%     19.4       3.2%     38.3       6.8%
Other.........................    12.7       6.7%     12.9       7.1%     40.1       6.0%     36.9       6.0%     16.5       2.9%
                               --------  --------  --------  --------  --------  --------  --------  --------  --------  --------
Revenues......................   190.0     100.0%    180.5     100.0%    659.1     100.0%    613.8     100.0%    562.8     100.0%
Cost of products sold.........   123.6      65.1%    134.3      74.4%    473.1      71.8%    466.1      75.9%    451.6      80.2%
                               --------  --------  --------  --------  --------  --------  --------  --------  --------  --------
Gross profit..................    66.4      34.9%     46.2      25.6%    186.0      28.2%    147.7      24.1%    111.2      19.8%
Selling, general and
  administrative expenses.....    17.0       8.9%     16.5       9.1%     67.1      10.2%     59.5       9.7%     69.9      12.4%
Amortization of intangibles...     2.6       1.4%      2.0       1.1%      8.2       1.2%      9.6       1.5%     10.2       1.8%
Minority interest.............      --        --        --        --        --        --      (1.4)      (.2)%     (.3)    --
Write-downs/sale of
  business....................      --        --        --        --        --        --      16.9       2.8%    --        --
                               --------  --------  --------  --------  --------  --------  --------  --------  --------  --------
Operating earnings............    46.8      24.6%     27.7      15.4%    110.7      16.8%     63.1      10.3%     31.4       5.6%
Interest expense..............    10.1       5.3%     10.2       5.7%     39.6       6.0%     40.5       6.6%     39.3       7.0%
                               --------  --------  --------  --------  --------  --------  --------  --------  --------  --------
Earnings (loss) before income
  taxes and extraordinary
  loss........................    36.7      19.3%     17.5       9.7%     71.1      10.8%     22.6       3.7%     (7.9)     (1.4)%
Income taxes..................    14.4       7.6%      7.0       3.9%     28.2       4.3%     13.0       2.1%    (11.7)     (2.1)%
                               --------  --------  --------  --------  --------  --------  --------  --------  --------  --------
Earnings before extraordinary
  loss........................  $ 22.3      11.7%   $ 10.5       5.8%   $ 42.9       6.5%   $  9.6       1.6%   $  3.8        .7%
                               --------  --------  --------  --------  --------  --------  --------  --------  --------  --------
                               --------  --------  --------  --------  --------  --------  --------  --------  --------  --------
</TABLE>
 
                                       12
 
<PAGE>
<PAGE>
FIRST THREE MONTHS OF 1997 COMPARED TO FIRST THREE MONTHS OF 1996
 
     Total  revenues increased 5.3% from $180.5 million for the first quarter of
1996 to $190.0 million  for the first  quarter of 1997.  FSI revenues were  down
2.6% from $145.2 million for the first quarter of 1996 to $141.4 million for the
first  quarter of 1997. This  decline was due primarily  to the first quarter of
1997 having  one  less FSI  publishing  date than  the  first quarter  of  1996.
Management  expects FSI page volume  to be relatively flat  in 1997 based on the
Company's  performance  thus  far  in  1997,  existing  bookings  and  tentative
reservations  for space in the  balance of the year. VIP  sales were up 35.5% to
$25.2 million for the first  quarter of 1997, as  compared to $18.6 million  for
the  first quarter of 1996. This  increase reflected the continued strong demand
by core customers as well as additional  sales from new customers. VIP sales  do
not  typically track  quarter-to-quarter and  do not  require the  same level of
advance  bookings;  however,  management   anticipates  VIP  will  continue   to
experience growth in 1997. ROP sales rose significantly during the first quarter
of  1997 to $10.7 million, from $3.8 million for the first quarter of 1996. Like
VIP sales, ROP sales do not necessarily track quarter-to-quarter, and the  first
quarter  increase  in  1997  was  primarily driven  by  one-time  events  in the
pharmaceutical category. The ROP division is not expected to be a strong  growth
area,  but  has  been  experiencing  an  increased  demand  in  certain  product
categories.
 
     Gross profit margin rose to 34.9% in the first quarter of 1997, from  25.6%
in  the first quarter of  1996. This was primarily the  result of the decline in
paper prices from  the prior year  and, to a  lesser extent, media  efficiencies
caused by higher average page counts in the first quarter of 1997.
 
     Selling,  general and  administrative expenses increased  slightly to $17.0
million for the first quarter of 1997  from $16.5 million for the first  quarter
of  1996. Management expects selling, general and administrative expenses in the
remainder of  1997 to  remain consistent  with those  experienced in  the  first
quarter.
 
     Interest  expense was  down for the  first quarter of  1997, reflecting the
decrease in aggregate outstanding indebtedness following the early retirement of
debt during the  final three quarters  of 1996  and the first  quarter of  1997.
Included  in interest expense for the quarter  ended March 31, 1997 was $378,000
representing premiums paid to repurchase debt. Amortization expense increased as
the $470,000 of  goodwill on the  books of the  Company's French subsidiary  was
written  off during  the first  quarter of  1997 as  the result  of management's
decision to discontinue operations in France.
 
     Net earnings were $22.3 million for the first quarter of 1997, as  compared
to  $10.5 million for the first quarter of 1996. These improved results were due
to strong VIP and ROP sales, together with a 34% decline in paper costs from the
first quarter of 1996. Management believes paper costs should remain  relatively
stable during the remainder of 1997.
 
     Traditionally,  the first quarter  is the Company's  strongest quarter with
respect to volumes and earnings. Results  for 1996 did not follow this  pattern,
as later quarters were significantly impacted by rapidly declining paper prices.
 
CALENDAR 1996 COMPARED TO CALENDAR 1995
 
     Net  earnings increased 347% to $42.9 million  in 1996 from $9.6 million in
1995. This increase was due primarily  to improved pricing in the core  business
of  FSIs.  In addition,  1995  earnings included  an  after-tax charge  of $12.5
million due to the discontinuance  of the Company's in-store marketing  business
and the write-down of goodwill of Valassis of Canada.
 
     Revenues for calendar 1996 were $659.1 million, up 7.4% from $613.8 million
in  calendar  1995.  FSI  revenue  increased 4.9%  to  $504.1  million  in 1996,
reflecting higher FSI pricing. FSI page volume was down slightly during 1996  as
the  result of fewer  publishing dates; however, the  Company's FSI market share
increased (based on Company-estimated number of FSI pages published) during  the
second  half of 1996. VIP revenue increased significantly during 1996, rising to
$89.4 million in 1996, as compared to $76.8 million in 1995. This 16.4% increase
was due principally to increased promotional activity by core customers and  new
customers, as well as strong demand for VIP's expanded product line. ROP revenue
rose  31.4%  from the  1995 level  to $25.5  million  in 1996  as the  result of
increased activity by retail accounts  and the pharmaceutical industry.  Revenue
from  other businesses also increased, particularly  in the area of sampling due
to the introduction of a new sampling product. Management expects this growth in
its sampling business to continue in 1997.
 
                                       13
 
<PAGE>
<PAGE>
     Gross profit  as  a percentage  of  revenue  increased to  28.2%  in  1996,
compared  to 24.1% in 1995. The  increase was primarily attributable to improved
FSI pricing. Paper costs began to fall during 1996, after dramatic increases  in
1995;  however, the average cost for 1996 was up slightly from the 1995 average.
The declining paper prices experienced throughout  1996 are expected to have  an
even  greater  positive effect  in  1997, to  the  extent that  lower  costs are
experienced throughout the entire year.
 
     Selling, general and administrative expenses increased to $67.1 million  in
1996,  as  compared  to  $59.5  million in  1995.  The  1996  increase reflected
additional selling costs  associated with  higher revenues  and a  full year  of
operations  for Valassis of Canada,  the Company's Canadian subsidiary, acquired
in March 1995.  Moreover, 1995 expenses  were reduced  by the effect  of a  $1.0
million insurance refund.
 
     Interest  expense was down in  1996 to $39.6 million  from $40.5 million in
1995. The Company purchased $13.0 million  and $2.0 million in principal  amount
of its public subordinated debt in 1996 and 1995, respectively.
 
CALENDAR 1995 COMPARED TO CALENDAR 1994
 
     Net earnings increased to $9.6 million in 1995 from $3.8 million (before an
extraordinary  loss of $4.2  million) in the comparable  year ended December 31,
1994. This increase was due primarily  to improved pricing in the core  business
of  FSIs  as the  negative impact  of a  1993-1994 industry  price war  began to
lessen. See  'Business  --  Competition.'  Earnings  for  1995  were  negatively
affected,  however, due to dramatic  increases in the cost  of paper, as well as
the after-tax  charges  associated  with the  discontinuance  of  the  Company's
in-store  marketing  business  and the  write-down  of goodwill  of  Valassis of
Canada.
 
     Revenues for calendar 1995 were $613.8 million, up 9.1% from $562.8 million
in calendar 1994. This increase was primarily attributable to higher FSI pricing
in 1995.  FSI  revenue rose  7.7%  to $480.7  million  in 1995.  Although  price
recovery  was substantial,  pages produced  were down nearly  7% as  a result of
decreased market  share and  fewer publishing  dates in  1995 versus  1994.  VIP
revenue  increased significantly,  rising to  $76.8 million  in 1995  from $61.7
million in 1994.  This growth  reflected expanded  printing capacity,  increased
spending  by  traditional  customers  and  new  product  offerings.  ROP revenue
declined in 1995  to $19.4  million compared with  $38.3 million  in 1994.  This
decrease  was due principally to  the loss of a  large contract which expired in
early 1995.  New  businesses,  including sampling  and  international  ventures,
contributed  $35.6 million to 1995 revenue, compared with $13.5 million in 1994.
This increase was primarily due to the acquisition of Valassis of Canada in 1995
and growth in the sampling division.
 
     Gross profit  as  a percentage  of  revenue  increased to  24.1%  in  1995,
compared with 19.8% in 1994. The increase was due principally to higher pricing,
partially  offset by unprecedented increases in the cost of paper, the Company's
largest cost  component.  Improved media  and  printing efficiencies  were  also
experienced in 1995, due to increased book sizes.
 
     Selling,  general and administrative expenses decreased to $59.5 million in
1995, compared with $69.9  million in 1994. Expenses  in this category for  1994
included  a one-time charge of  $14.0 million to settle  a lawsuit with Sullivan
Marketing, Inc.
 
     Interest expense increased  slightly to  $40.5 million in  1995 from  $39.3
million  in 1994.  Debt refinancings  at the  end of  1994 resulted  in extended
maturities and a higher  interest rate. During 1995,  $2.0 million in  principal
amount  of  public debt  was extinguished,  through  an open-market  purchase of
subordinated debt.
 
     The assets  of  Valcheck  Company ('Valcheck')  (a  partnership  owned  80%
indirectly  by the  Company and 20%  by a third  party, that was  engaged in the
marketing and printing of personal checks), were sold in May of 1995,  resulting
in  a pre-tax loss of  $1 million. Valcheck accounted  for $6.2 million and $3.9
million of revenue in 1995 and 1994, respectively.
 
     In 1995, the Company  decided to discontinue  its in-store electronic  sign
network  resulting in a pre-tax charge of  $9.7 million to restate the assets to
net realizable value.  In addition,  the goodwill recorded  as a  result of  the
purchase  of  Valassis  of  Canada  was  written  down  in  accordance  with the
requirements of  FAS 121  -- Impairment  of Long-Lived  Assets, resulting  in  a
charge  of  $6.2  million.  There  was no  income  tax  effect  related  to this
write-down   of   goodwill.    Based   on   the    competitive   climate,    the
 
                                       14
 
<PAGE>
<PAGE>
Canadian  economy and  changes in  the mail  order business  at the  time of the
write-down, the projected future cash flows from the acquired business were  not
sufficient  to justify the carrying value  of the intangible assets. Valassis of
Canada generated a pre-write-down net loss of $1.5 million in its nine months of
operations in 1995, with $12.7 million of revenue.
 
LIQUIDITY AND CAPITAL RESOURCES
     The Company's liquidity requirements arise mainly from its working  capital
needs,   primarily  accounts   receivable  and   inventory,  and   debt  service
requirements. The  Company  does  not  offer financing  to  its  customers.  FSI
customers  are  billed for  75%  of each  order eight  weeks  in advance  of the
publication date  and  are billed  for  the  balance immediately  prior  to  the
publication  date. The Company inventories its work in progress at cost while it
accrues progress billings as a current  liability at full sales value.  Although
the   Company  receives  considerable  payments  from  its  customers  prior  to
publication of committed promotions, revenue is recognized only upon publication
dates. Therefore, the progress billings on the balance sheet include any profits
in the related receivables, and accordingly,  the Company can operate with  low,
or even negative, working capital.
     Cash  flow from operating  activities increased from  $10.6 million for the
quarter ended March 31, 1996  to $37.9 million for  the quarter ended March  31,
1997.  This increase  was mainly  due to  increased earnings  and other positive
working capital changes.
   
     From January 1, 1997 to April  30, 1997, the Company applied $12.7  million
of  cash toward the early retirement of  long-term debt and $7.3 million in cash
to satisfy  scheduled principal  amounts. During  the first  half of  1997,  the
Company  also applied $42.8 million to repurchase Common Stock, $21.4 million of
which was purchased by  the Company under the  Option Agreement. See  'Principal
and Selling Stockholders -- Certain Transactions and Relationships.'
    
     The  Company  also had  the ability  as of  March 31,  1997 to  incur $40.0
million of additional indebtedness under its existing credit facility.
     The Company has scheduled principal  prepayments on indebtedness of  $128.5
million  on March 15, 1999  and $255.0 million on  December 1, 2003. The Company
intends to  use cash  generated by  operations to  meet interest  and  principal
repayment   obligations,  for   general  corporate   purposes,  to   reduce  its
indebtedness and from time to time repurchase stock through the Company's  stock
repurchase program.
     On  May 30, 1997,  Valcheck exercised a  put option for  $5.00 per share in
connection with 500,000 shares  of common stock of  Artistic Greetings, Inc.  it
received  as partial consideration for  its sale of its  check business in 1995.
Accordingly, it expects to receive $2.5 million in the near future, 20% of which
is owed to a third party investor in Valcheck.
     Management  believes  the  Company  will  generate  sufficient  funds  from
operations  and will have sufficient lines of credit available to meet currently
anticipated liquidity needs, including interest and required principal  payments
on indebtedness.
 
CAPITAL EXPENDITURES
     The  Company owns three printing facilities. Capital expenditures were $7.1
million and $5.8 million for  the year ended December  31, 1996 and the  quarter
ended  March 31, 1997, respectively. Included in 1997 capital expenditures are a
new printing  press to  accommodate the  growth in  the VIP  business and  costs
associated with the relocation of the corporate headquarters. Management expects
future  capital expenditure requirements  of approximately $7.0  million for the
final three quarters of 1997 and approximately $5.0 million to $12.0 million  in
each  of the next three years to meet increased capacity needs and to replace or
rebuild equipment as  required. It  is expected that  such capital  expenditures
will be financed from funds provided by operations.
 
INFLATION
     The  results of operations and financial condition are presented based upon
historical cost.  While it  is difficult  to accurately  measure the  impact  of
inflation  because of the nature of  the estimates required, management believes
that the effect  of inflation  on the results  of the  Company's operations  and
financial condition has not been significant.
 
                                       15
<PAGE>
<PAGE>
                                    BUSINESS
 
OVERVIEW
 
     The  Company is  a leading  print media  company in  the consumer promotion
industry. The Company generates most of its revenues by printing and  publishing
cents-off  coupons and other consumer  purchase incentives primarily for package
goods manufacturers.  Package  goods  manufacturers  use  cents-off  coupons  to
increase  market share,  build brand equity,  attract new users  and promote new
products. The  Company  is  one  of the  United  States'  largest  printers  and
publishers of these coupons.
 
     Most  of  the consumer  purchase incentives  published  by the  Company are
featured in cooperative FSIs, which are four-color promotional booklets  printed
at  the three facilities owned  by the Company. On  46 publishing dates in 1996,
the Company's cooperative FSIs were inserted  in the Sunday edition of over  400
newspapers  with  a  combined  average paid  circulation  of  approximately 56.5
million. FSI sales represented  approximately 76.5% and  74.4% of the  Company's
revenues for 1996 and the first quarter of 1997, respectively.
 
     The  Company's VIP division was established  in 1989 in response to growing
customer demand for  solo customized promotions.  VIP offers customized  design,
printing  and distribution services primarily for solo promotional programs. The
division specializes in  producing turnkey promotions  for franchise and  retail
marketers, such as fast food chains, allowing orders to be placed on a national,
regional or local basis.
 
     In  addition to  its FSI  and VIP divisions,  the Company  arranges for the
publication of  its customers'  consumer  promotions directly  on the  pages  of
newspapers  through its ROP division, which has the capacity to place promotions
in major newspapers throughout the United States.
 
   
     The Company  further  expanded its  product  line in  1994  by  introducing
newspaper-delivered  sampling products ('Newspac' and 'Newspouch'). In 1995, the
Company acquired a Canadian consumer promotion and direct response merchandising
company which it operates as Valassis of Canada. The Company previously  engaged
in  a joint  venture in  Mexico and  purchased a  majority interest  in a French
promotion  company,  although  both  investments  have  since  been  liquidated.
International  operations accounted for approximately  3% of the Company's total
revenues in 1996 and the first quarter of 1997.
    
 
BUSINESS STRATEGY
 
     The  Company's  strategy  is  to   capitalize  on  the  strong  cash   flow
characteristics  of  its core  FSI  division and  to  maintain stable  growth in
profitability in  that  division. In  order  to accomplish  the  foregoing,  the
Company's  strategy is to improve pricing of its FSI product and to continue its
commitment to minimize costs through the use of computerized information systems
and state-of-the-art  production  facilities,  while providing  high  levels  of
product  quality  and  customer  service.  The  Company  seeks  to  leverage its
expertise in consumer promotion to develop further its growing VIP and  sampling
product  lines. The Company will continue to  develop and offer to its customers
other products and services which complement its FSI expertise.
 
     The Company has entered into strategic acquisitions in the past in order to
increase or protect market share, enter new markets for its traditional business
lines or facilitate development  of new product  lines. The Company  anticipates
that  it will continue  to investigate opportunities  for strategic acquisitions
which management believes will enhance stockholder value.
 
FREE-STANDING INSERTS (FSIs)
 
     The Company's FSIs are distributed 46 to 48 times per year, depending  upon
the  number of Sundays in any particular  year that the Company considers viable
publishing dates (generally, any non-holiday  weekend). The Company printed  and
published approximately 76.1 billion cooperative FSI pages during the year ended
December  31, 1996, representing  over 46% of  the Company-estimated 165 billion
cooperative FSI pages  printed and distributed  nationally. During that  period,
the  Company's cooperative FSIs were inserted in  the Sunday edition of over 400
newspapers with a combined average paid circulation of 56.5 million. Cooperative
FSI   sales   during   the    year   ended   December    31,   1996   and    the
 
                                       16
 
<PAGE>
<PAGE>
first  quarter of 1997 were $504.1  million and $141.4 million, or approximately
76.5% and 74.4%, respectively, of the Company's total revenues.
 
     Many sales are made significantly in advance of program dates. The  Company
typically  announces its annual publication  schedule approximately 18 months in
advance of the first  publication date and customers  may reserve categories  at
any  time thereafter.  Account managers  work closely  with customers  to select
their FSI  publication dates  from  the Company's  schedule and  coordinate  all
aspects  of FSI printing and publication.  The Company's proprietary order entry
and ad placement software allows it to produce as many different FSI versions as
customers require, typically over 270 different layout versions per  publication
date.  By offering different  versions in different  markets, the Company offers
its customers greater flexibility to  target precise geographic areas or  tailor
promotional  offers to  particular markets  by varying  coupon values, promotion
copy and terms of the promotional offer.
 
     No single customer accounted for more than 10% of FSI sales during the year
ended December 31, 1996 with the top ten customers accounting for  approximately
33% of FSI sales during the same period.
 
REMNANT SPACE
 
     At  the end of the selling cycle for each cooperative FSI program, there is
generally space  in  the booklet  that  has not  been  sold. This  space,  which
typically  accounts for approximately 20%  of an FSI program,  is referred to as
'remnant space' and is sold at  a discount, primarily to direct mail  marketers,
who  place themselves  on a  waiting list for  space that  may become available.
Remnant space sales are  included in total cooperative  FSI sales for  financial
reporting purposes.
 
     The Company selects direct mail marketers as remnant space customers on the
basis  of  a number  of factors,  including  price, circulation,  reputation and
credit-worthiness. Remnant  space customers  are subject  to being  'bumped'  in
favor of a regular price customer in need of space at the last minute.
 
VALASSIS IMPACT PROMOTIONS (VIP)
 
     VIP  offers its customers  specialty print promotion  products in multiple,
customized  formats  such  as  die-cuts,  posters  and  calendars,  as  well  as
traditional  FSI formats. Because these promotions feature only one manufacturer
(referred to as 'solos'),  the customer has the  ability to create a  completely
individualized  promotion. While VIP does, on occasion, produce printed material
for direct mail programs or for shipment to store locations, its primary product
is newspaper-delivered promotions. VIP offers  customers the flexibility to  run
promotions  any day of the year in  newspapers throughout the United States. VIP
specializes in producing turnkey promotions  for franchise and retail  marketers
(e.g.,  fast food chains), allowing orders to  be placed on a national, regional
or local basis.
 
     To enhance the value of VIP, the Company recently developed Media Targeting
Segmentation Systems,  a detailed  geographical targeting  product which  allows
Valassis  to deliver  promotions for  customers to  specific zip  codes or zones
based upon  the  ability  of  the newspaper  to  provide  zoned  delivery.  This
enhancement  allows,  for example,  a fast  food franchisee  to target  a radius
around its stores for a specific promotion.
 
     VIP sales during the year ended December 31, 1996 and the first quarter  of
1997  were $89.4  million and $25.2  million, or approximately  13.6% and 13.3%,
respectively, of the Company's total revenues. VIP sales are subject to  greater
volatility than either FSI or ROP sales due to the current limited number of VIP
customers.  VIP customers are made up  of package goods manufacturers, fast food
chain accounts, food brokers and food retailers. VIP customers include retailers
who are generally excluded from the cooperative format. The top three  customers
accounted  for approximately 40%  of VIP sales  for the year  ended December 31,
1996, with the top ten customers  accounting for approximately 68% of total  VIP
sales.
 
RUN-OF-PRESS (ROP)
 
     The  Company arranges  for the  publication of  ROP promotions  in either a
cooperative or solo format. Cooperative programs, which group the promotions  of
several  customers together, are sold on  a product exclusive basis, and usually
run each week when a newspaper runs its food section. Solo programs (featuring a
single advertiser)  offer the  marketer  the flexibility  to run  in  newspapers
throughout   the  United  States  (including  newspapers  targeted  to  specific
demographic groups) on any day of the year and in any section of the  newspaper.
The Company's total ROP sales during the year
 
                                       17
 
<PAGE>
<PAGE>
ended  December 31, 1996  and the first  quarter of 1997  were $25.5 million and
$10.7 million, or approximately  3.9% and 5.6%,  respectively, of the  Company's
total revenues.
 
     Media  (newspaper  placement  fees)  is the  major  cost  component  of ROP
distribution, accounting for  virtually all  of the Company's  total direct  ROP
costs  during the year  ended December 31,  1996 and the  first quarter of 1997.
Management believes that its customers use  the Company to place ROP because  of
the  Company's ability  to negotiate  favorable media  rates, its well-developed
production and placement  capabilities, and its  capacity to execute  integrated
FSI and ROP programs.
 
     ROP  customers  include primarily  package  goods manufacturers,  and their
advertising and promotion agencies. The top four customers accounted for 62%  of
ROP  sales for  the year  ended December  31, 1996,  with the  top ten customers
accounting for approximately 83% of the total ROP sales during the same period.
 
VALASSIS SAMPLING
 
     In 1994  Valassis introduced  a newspaper-delivered  sampling product  that
gives manufacturers the ability to reach up to 50 million households in one day.
Samples  can either be  machine inserted into newspapers  (Newspac), placed in a
polybag alongside the newspaper, or pre-sealed in a pouch that forms part of the
polybag (Newspouch).
 
   
     Valassis' sampling sales during  the year ended December  31, 1996 and  the
first quarter of 1997 were $14.3 million and $5.8 million, or approximately 2.2%
and  3.0%, respectively, of the Company's total revenues. One customer accounted
for 27% of sampling sales for the year ended December 31, 1996, with the top  10
customers accounting for approximately 92% of total sampling sales during 1996.
    
 
BACKGROUND OF THE COMPANY
 
     The  Company is the  successor to a  business founded in  1970 and operated
under the  names George  F.  Valassis &  Company  and GFV  Communications,  Inc.
Valassis  produced its first FSI  in 1972. In December  1986, the assets of this
business were acquired by  Valassis Inserts, a  corporation indirectly owned  by
CPH,  an affiliate of the Selling Stockholder. In March 1992, the Company, which
was the direct  parent of  Valassis Inserts,  sold 22,100,000  shares of  Common
Stock  to  the public.  In  March 1993,  Valassis  Inserts was  merged  into the
Company, its corporate parent.
 
VALASSIS OF CANADA
 
   
     In March 1995, Valassis acquired  a Canadian consumer promotion and  direct
response merchandising company which it operates as Valassis of Canada. Valassis
of  Canada faced several challenges in  1995, including an industry price/market
share battle, a relatively poor Canadian economy, and mail order volume decline.
Since then,  the  Company has  streamlined  or repositioned  existing  products,
dropped  unprofitable offerings, and  added new products  and services to better
meet the needs of its customers.
    
 
DISPOSITIONS
 
     In April  1997,  the  Company  decided to  discontinue  the  operations  of
Valassis  France, its French  subsidiary specializing in  couponing programs and
customized consumer  print  promotions. This  resulted  in a  net  write-off  of
goodwill of $470,000 at March 31, 1997.
 
     The  Company had  a 50%  joint venture interest  in Valassis  de Mexico but
decided to exit this  business in 1997. The  disposal of this business  involved
minimal  costs and did not  have a material effect  on the Company's earnings or
financial position.
 
   
     The Company  sold  the  assets  of  its  personal  check  direct  marketing
division, Valcheck, in 1995. In addition, a decision was made at the end of 1995
to   discontinue  the  in-store  electronic   sign  network,  Valassis  In-Store
Marketing. The assets of Valassis  In-Store Marketing were subsequently sold  in
April   1996.  The  Company  believes  that   neither  of  these  product  lines
demonstrated the profit potential necessary to warrant continued investment  and
marketing support.
    
 
COMPETITION
 
     The  Company currently competes in the cooperative FSI business principally
with News  America FSI,  Inc.,  a company  controlled  by The  News  Corporation
Limited. This competitor has substantially
 
                                       18
 
<PAGE>
<PAGE>
greater  financial resources than those of the Company. The Company competes for
business primarily on the basis  of price, category availability, frequency  and
availability of publication dates, and customer service and sales relationships.
In  addition, the Company competes with  in-store advertising and other forms of
coupon delivery.
 
     Several times  in the  past, new  competitors have  attempted to  establish
themselves in the FSI market. In some instances, this has resulted in periods of
intense  price  competition.  Furthermore,  an increase  in  the  number  of FSI
programs published may lead to a decrease in the number of pages per FSI program
published by the Company and the average price per page paid by customers with a
consequent material adverse effect on  the Company's financial performance.  The
Company's  results for the  fiscal year ended  June 30, 1994  and the year ended
December 31, 1994 were  severely impacted by  business booked under  competitive
pricing conditions, which accompanied the efforts of Sullivan Marketing, Inc. to
enter  the FSI market. Sullivan Marketing, Inc.  withdrew from the FSI market in
February 1994.  Some FSI  price recovery  took place  during 1995  with  further
increases in FSI prices in 1996.
 
     Although  management believes that cooperative  FSIs are currently the most
efficient means of distributing coupons to the public, the Company competes with
other media for  the promotion  and marketing dollars  of its  customers. It  is
possible  that alternative media or changes in promotional strategies could make
free-standing inserts less attractive to the Company's customers or could  cause
a  shift  in  their  preference to  different  promotional  materials  or coupon
delivery modes.
 
     The VIP division  also competes  with News  America FSI,  Inc. for  package
goods  and fast food business and with commercial printers. VIP continues to add
new services and  product formats  to meet the  needs of  an expanding  customer
base.
 
     The  Company  competes with  several newspaper  network  groups in  the ROP
market. As there  are no  significant capital investments  associated with  that
business,  other competitors could  easily enter the ROP  market. An increase in
the number of ROP  competitors could result  in a loss of  market share for  the
Company's ROP division.
 
EMPLOYEES
 
     At  December  31,  1996,  the Company  had  approximately  1,200 employees.
Approximately  407  of  these  employees  are  on  the  Company's  sales,  sales
operations and marketing staff; approximately 700 are involved in manufacturing;
approximately   27  are  on  its   management  information  systems  staff;  and
approximately 66  are  involved  with  administration.  None  of  the  Company's
employees  are  represented  by  a  labor  union.  The  Company  considers labor
relations with employees to be good and has not experienced any interruption  of
its operations due to labor disagreements.
 
PROPERTIES
 
     The  principal  executive offices  of the  company are  located in  a newly
constructed and leased office  building in Livonia,  Michigan. The Company  also
leases  sales offices in Seal  Beach, California; Schaumburg, Illinois; Atlanta,
Georgia; Dallas, Texas; Boston,  Massachusetts; Minneapolis, Minnesota;  Wilton,
Connecticut; and various other localities.
 
     The  Company owns three printing  facilities. The Livonia printing facility
consists of approximately  225,000 square  feet and includes  VIP, printing  and
warehouse  facilities.  The  Company's  printing  facilities  in  Durham,  North
Carolina and Wichita, Kansas, consist  of approximately 110,000 square feet  and
138,000 square feet, respectively. In addition, the Company leases a facility in
Plymouth,  Michigan  which  houses its  pre-press  operations.  These facilities
generally have sufficient  capacity to handle  present volumes although,  during
periods  of  unusual demand,  the  Company may  require  services of  a contract
printer. Total operating lease rentals for the year ended December 31, 1996  was
$3.2 million.
 
   
     Pursuant  to the terms of the  Company's credit facility, substantially all
of the Company's  assets and properties  are subject to  a security interest  in
favor of the banks that are parties to such credit facility.
    
 
LEGAL PROCEEDINGS
 
     The  Company  is  involved in  various  routine litigation  arising  in the
ordinary course  of  business.  In  the  opinion  of  management,  the  ultimate
disposition  of these matters will  not have a material  effect on the Company's
financial position.
 
                                       19
<PAGE>
<PAGE>
                       PRINCIPAL AND SELLING STOCKHOLDERS
 
   
     Set  forth below is the number of shares of Common Stock beneficially owned
by the Selling Stockholder as of the  date of this Prospectus and the number  of
shares  of Common Stock beneficially owned as of April 30, 1997 by the Company's
five most highly compensated  executive officers, each  director of the  Company
and  all directors and  executive officers of  the Company as  a group, and each
other 5%  holder of  the Company's  Common  Stock (after  giving effect  to  the
repurchase  of 1,026,200 shares of Common Stock  by the Company from the Selling
Stockholder pursuant to the Option Agreement, which repurchase was completed  on
June 11, 1997).
    
 
<TABLE>
<CAPTION>
                                                                    SHARES BENEFICIALLY       SHARES BENEFICIALLY
                                                                      OWNED PRIOR TO              OWNED AFTER
                                                                         OFFERINGS               OFFERINGS(12)
                                                                  -----------------------    ---------------------
                             NAME                                 NUMBER(1)      PERCENT      NUMBER       PERCENT
- ---------------------------------------------------------------   ----------     --------    ---------     -------
 
<S>                                                               <C>            <C>         <C>           <C>
Conpress International (Netherlands Antilles) N.V.(2)..........   20,173,800       50.3%     7,173,800       17.9%
Kerry F.B. Packer(2)...........................................   20,173,800       50.3%     7,173,800       17.9%
James D. Packer(2)(3)..........................................   20,173,800       50.3%     7,173,800       17.9%
The Goldman Sachs Group, L.P.(4)...............................    4,225,420       10.5%     4,225,420       10.5%
Richard N. Anderson(5).........................................      195,680       *           195,680       *
David A. Brandon(6)............................................    1,416,131        3.4%     1,416,131        3.4%
Graham A. Cubbin...............................................            0       *                 0       *
Mark C. Davis(7)...............................................        2,878       *             2,878       *
Barry P. Hoffman(8)............................................      171,258       *           171,258       *
Jon M. Huntsman, Jr. ..........................................        2,628       *             2,628       *
Brian M. Powers................................................            0       *                 0       *
Robert L. Recchia(9)...........................................      173,471       *           173,471       *
Alan F. Schultz(10)............................................      211,213       *           211,213       *
Faith Whittlesey...............................................        3,378       *             3,378       *
All executive officers and directors as a group (11
  persons)(11).................................................   22,350,437       53.0%     9,350,437       22.2%
</TABLE>
 
- ------------
 
*   Less than 1.0%.
 
     The  address of Conpress  International (Netherlands Antilles)  N.V. is c/o
2nd Floor, Block A, Russell Court, Saint Stephen's Green, Dublin 2, Ireland. The
address of Kerry F.B.  Packer, Graham A.  Cubbin, James D.  Packer and Brian  M.
Powers  is  Consolidated  Press  Holdings Limited,  54-58  Park  Street, Sydney,
N.S.W., Australia 2000. The address of The Goldman Sachs Group, L.P. is 85 Broad
Street, New York, New York  10004. The address of Mark  C. Davis is Chase  Bank,
270  Park Avenue, New York,  New York 10017. The  address of Faith Whittlesey is
Mountain Lake, PO Box  3651, Lake Wales,  Florida 33859. The  address of Jon  M.
Huntsman,  Jr. is 200 Eagle Gate Tower,  Salt Lake City, Utah 84111. The address
of all other  persons listed above  is 19975 Victor  Parkway, Livonia,  Michigan
48152.
 
 (1) Unless otherwise noted, each beneficial owner of more than 5% of the Common
     Stock,  director and executive officer has sole voting and investment power
     with respect to the shares shown as beneficially owned by him or her.
 
 (2) The Selling  Stockholder is  100% indirectly  owned by  Consolidated  Press
     International  Limited, which  in turn  is 100%  owned (54.3%  directly and
     45.7% indirectly) by  CPH. CPH is  100% owned (52.35%  directly and  47.65%
     indirectly)  by  Cairnton Holdings  Pty Ltd.,  of which  Consolidated Press
     International Holdings Limited ('CPIHL') owns  99.2%. Kerry F.B. Packer  is
     the indirect beneficial owner of CPIHL. James D. Packer, a director and the
     son  of Kerry  F.B. Packer,  may be deemed  to have  an indirect beneficial
     interest in the same shares reported by Kerry F.B. Packer. James D.  Packer
     does   not  have  sole  voting  or   investment  power  over  such  shares.
     Additionally, these shares  of Common  Stock have been  pledged to  Westpac
     Custodian Nominees Limited ('Westpac') pursuant to stock pledge agreements.
     Westpac  also may  be deemed  to be the  indirect beneficial  owner of such
     shares. It is  a condition of  the Offerings that  the Shares are  released
     from the pledges pursuant to such stock pledge agreements.
 
                                              (footnotes continued on next page)
 
                                       20
 
<PAGE>
<PAGE>
(footnotes continued from previous page)
 
 (3) All such shares are owned by the Selling Stockholder, which James D. Packer
     may  be deemed to  beneficially own through a  series of beneficially owned
     entities. However, James D. Packer does not have sole voting or  investment
     power over such shares.
 
 (4) This  information is based upon a Schedule 13G filed with the Commission on
     February 10,  1997, which  indicates that  voting and  investment power  is
     shared with respect to 2,943,420 of such shares.
 
 (5) Number  of shares  includes the right  to acquire 174,526  shares of Common
     Stock within 60 days upon the exercise of outstanding options.
 
 (6) Number of shares includes the right  to acquire 1,367,368 shares of  Common
     Stock.
 
 (7) Until  March, 1996, Mr.  Davis was a Managing  Director of Salomon Brothers
     Inc which acted as an underwriter in connection with the Company's  initial
     public offering in 1992 and the Company's refinancing of its public debt in
     November 1994.
 
 (8) Number  of shares  includes the right  to acquire 159,526  shares of Common
     Stock.
 
 (9) Number of shares  includes the right  to acquire 159,526  shares of  Common
     Stock.
 
(10) Number  of shares  includes the right  to acquire 189,526  shares of Common
     Stock within 60 days upon the exercise of outstanding options.
 
   
(11) Number  of  shares  includes  currently  exercisable  options  to  purchase
     2,050,472  shares of Common Stock pursuant  to the Company's 1992 Long-Term
     Incentive Plan, as amended. In  accordance with Rule 13d-3(d)(1) under  the
     Securities  Exchange  Act of  1934, as  amended  (the 'Exchange  Act'), the
     2,050,472 shares  of Common  Stock for  which the  Company's directors  and
     executive  officers as a group hold options exercisable within 60 days have
     been added to the total number  of issued and outstanding shares of  Common
     Stock  solely for the  purpose of calculating the  percentage of such total
     number of issued and outstanding shares of Common Stock beneficially  owned
     by such directors and executive officers as a group.
    
 
(12) Assumes no exercise of the over-allotment options covering 1,950,000 shares
     of  Common Stock granted to the Underwriters by the Selling Stockholder. If
     the over-allotment options are exercised  in full, the Selling  Stockholder
     will  own approximately  13.0% of the  Company's Common  Stock after giving
     effect to the Offerings.
 
                            ------------------------
 
CERTAIN TRANSACTIONS AND RELATIONSHIPS
 
   
     The Selling  Stockholder,  Conpress  International  (Netherlands  Antilles)
N.V.,  is a  Netherlands Antilles  private limited  liability company indirectly
owned by CPH, a private Australian holding company indirectly owned by Kerry  F.
B.  Packer (whose son,  James D. Packer, is  a director of  the Company) and his
family. With the completion  of the Company's initial  public offering in  March
1992,  CPH's indirect ownership of the Company  was reduced to 49%. During 1996,
the Company's Board of  Directors authorized the repurchase  of up to  5,000,000
shares  of  Common  Stock. In  connection  with the  Company's  share repurchase
program and as approved by  the stockholders of the  Company at its 1996  Annual
Meeting of Stockholders, the Company entered into the Option Agreement, pursuant
to  which the Selling Stockholder has the option to sell to the Company a number
of shares of Common Stock up to the number of shares purchased by the Company on
the open market in any given month at a price equal to the average price paid by
the Company  to the  other  stockholders during  such  month. During  1996,  the
Company  repurchased  approximately 1,330,800  shares  of Common  Stock,  but no
repurchase options were exercised  under the Option  Agreement and such  options
have  expired pursuant to the terms thereof.  Through June 11, 1997, the Company
repurchased an additional 2,052,400 shares of  Common Stock at an average  price
of  $20.83 per share, including 1,026,200  shares pursuant to repurchase options
under the  Option  Agreement,  which  were  exercised  in  full.  Following  the
Offerings, the Selling Stockholder will own 7,173,800 shares of Common Stock, or
approximately  17.9%  of  the  Company's  outstanding  shares  of  Common  Stock
(5,223,800 shares or approximately 13.0% of the Company's outstanding shares  of
Common Stock if the Underwriters' over-allotment options are exercised in full).
See 'Capitalization' and 'Underwriting.'
    
 
                                       21
 
<PAGE>
<PAGE>
   
     Conditioned  on the consummation of  the Offerings, the Selling Stockholder
has agreed to pay, or  cause one of its affiliates  (other than the Company)  to
pay,  a special cash bonus in the aggregate amount of 1.5% of the gross proceeds
of the Offerings  (estimated at  $5.3 million,  based upon  an assumed  offering
price  of $27 1/4 per share, the last reported sale price of the Common Stock on
the NYSE  on  June  10, 1997  and  assuming  no exercise  of  the  Underwriters'
over-allotment  options).  Not  more  than  50% of  such  amount  shall,  at the
discretion of  David  A. Brandon,  the  Company's Chief  Executive  Officer,  be
allocated  to Mr.  Brandon, and  the balance shall  be allocated  by Mr. Brandon
among other employees of the  Company. Because the special  cash bonus is to  be
paid  by the Selling Stockholder or its  affiliates (other than the Company), it
will not  require  any use  of  the  Company's cash.  For  accounting  purposes,
however,  such  special  cash  bonus  will be  charged  against  the  results of
operations in the accounts of the Company upon consummation of the Offerings. In
the event of any future sales by the Selling Stockholder of its shares of Common
Stock, the  Selling  Stockholder has  agreed  to  the same  special  cash  bonus
arrangement.
    
 
     After  the consummation  of the  Offerings, Graham  A. Cubbin  and James D.
Packer (both of  whom are  affiliated with  the Selling  Stockholder) intend  to
resign  from  the  Company's Board  of  Directors,  and Brian  M.  Powers, Chief
Executive Officer of CPH, intends to  resign as Chairman of the Company's  Board
of  Directors but remain as a director of the Company. It is expected that David
A. Brandon will be appointed Chairman of the Board of Directors.
 
     The Company and the  Selling Stockholder have  entered into a  registration
rights  agreement  providing the  Selling  Stockholder with  certain  demand and
'piggyback' registration rights with respect  to its remaining shares of  Common
Stock  after the Offerings.  Pursuant to the  registration rights agreement, the
Company has agreed to  file the Registration Statement  (as defined) and to  use
all  reasonable  efforts  to cause  the  Registration Statement  to  be declared
effective as soon as possible. The Selling Stockholder will also have the  right
to  two additional demand registrations for its remaining shares of Common Stock
and unlimited  'piggyback' registrations  (whereby the  Selling Stockholder  can
include  shares of Common Stock owned by it in registered offerings initiated by
the Company).  In  connection with  any  future exercise  of  such  registration
rights,  subject  to  certain conditions  and  exceptions, the  Company  and the
Selling Stockholder have agreed not to effect any public sale or distribution of
securities of the Company similar to those proposed to be registered during  the
10-day  period  prior  to  the effective  date  of  the  applicable registration
statement or during the  period beginning on such  effective date and ending  on
the  later of the completion of the  distribution of such securities pursuant to
such offering and  90 days (or  such longer period  as may be  requested by  the
managing  underwriter  in connection  with  any particular  demand registration)
after such effective  date. In  the registration rights  agreement, the  Selling
Stockholder  has agreed to pay the expenses, other than the fees and expenses of
counsel to the Company, incident to any demand registration thereunder, and  the
Company  has agreed  to pay the  expenses, other than  underwriting discounts or
commissions, associated  with any  piggyback registration  of shares  of  Common
Stock  owned by  the Selling  Stockholder. The  final terms  of the registration
rights agreement will be approved by a special committee of the Company's  Board
of  Directors  consisting solely  of  disinterested directors.  Pursuant  to the
registration rights agreement, the Company  has agreed to indemnify the  Selling
Stockholder   against  certain  liabilities,  including  liabilities  under  the
Securities Act.
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
     No prediction can be made as to the effect that future sales of shares,  or
the availability of shares for future sale, will have on the market price of the
Common  Stock  prevailing from  time to  time. Sales  of substantial  amounts of
Common Stock (including shares  issued upon the exercise  of stock options),  or
the  perception that such  sales could occur,  could adversely affect prevailing
market prices for the Common Stock.
 
     All of the shares of Common Stock sold in the Offerings (including  shares,
if  any, sold if the Underwriters' over-allotments are exercised), may be freely
traded without  restriction under  the  Securities Act,  except for  any  shares
purchased  or held  by an 'affiliate'  of the  Company, as that  term is defined
under Rule 144 promulgated under the  Securities Act. In addition to the  Shares
sold  in the Offerings, 913,342 shares issuable upon the exercise of options (of
which options covering  548,026 shares were  exercisable as of  April 30,  1997)
will    be    eligible    for    sale    by    holders    without   restrictions
 
                                       22
 
<PAGE>
<PAGE>
under the  Securities  Act. In  addition,  2,080,472 shares  issuable  upon  the
exercise  of  options  (of  which  options  covering  2,050,472  shares  will be
exercisable immediately following the Offerings)  will be subject to the  volume
and manner of sale restrictions contained in Rule 144 unless sold pursuant to an
effective  registration  under  the  Securities Act  and  the  sale restrictions
imposed under the Purchase  Agreements (as defined) and  described in the  third
paragraph  below. The remaining 7,173,800 shares held by the Selling Stockholder
(assuming no exercise of the Underwriters' over-allotment options) will also  be
subject  to the  volume and  manner of sale  restrictions contained  in Rule 144
unless sold pursuant to an effective registration under the Securities Act.  The
Selling  Stockholder has been granted  certain registration rights in connection
with the Offerings, pursuant to which  some or all of the Selling  Stockholder's
shares  of  Common Stock  owned following  the Offerings  may be  registered for
resale on the open market. See 'Principal and Selling Stockholders.'
 
     In general, under Rule 144, as  currently in effect, any person  (including
any  affiliate) that has held its shares of  Common Stock for at least 12 months
is entitled to sell, within any three-month period, a number of shares that does
not exceed the greater of one  percent of the then-outstanding shares of  Common
Stock  of  the Company  or the  average  weekly trading  volume during  the four
calendar weeks  preceding such  sale. Under  Rule 144(k),  a person  who is  not
deemed an affiliate and who has beneficially owned shares for at least two years
is entitled to sell such shares at any time under Rule 144 without regard to the
volume limitations described above. As defined in Rule 144, an 'affiliate' of an
issuer is a person that directly, or indirectly through the usage of one or more
intermediaries,  controls, is  controlled by, or  is under  common control with,
such issuer. The foregoing is not intended to be a complete description of  Rule
144 or of the rights of any affiliate to sell shares of Common Stock.
 
     The  Company and the Selling Stockholder have  agreed not to sell, offer to
sell, grant any option  for the sale  of or otherwise dispose  of any shares  of
Common  Stock or securities convertible into  or exercisable or exchangeable for
Common Stock (except for the shares offered hereby and other than sales pursuant
to the  Option Agreement)  for a  period  of 120  days after  the date  of  this
Prospectus  without the prior written consent of Merrill Lynch, Pierce, Fenner &
Smith Incorporated ('Merrill'), subject  to certain limited exceptions  included
in the Purchase Agreements. Certain management employees have also agreed not to
sell,  offer to sell, grant any options for  the sale of or otherwise dispose of
any shares of  Common Stock or  securities convertible into  or exchangeable  or
exercisable  for Common Stock  for a period of  120 days after  the date of this
Prospectus without  the prior  written consent  of Merrill,  subject to  certain
limited exceptions included in the Purchase Agreements. See 'Underwriting.'
 
   
     The  Company is unable to estimate the number of shares that may be sold in
the future by its  existing stockholders or  the effect, if  any, that sales  by
such  stockholders will have on the market  price of the Common Stock prevailing
from time  to time.  Sales of  substantial amounts  of Common  Stock,  including
pursuant  to  a demand  registration conducted  for the  benefit of  the Selling
Stockholder, could adversely affect prevailing market prices.
    
 
                                       23
 
<PAGE>
<PAGE>
                          DESCRIPTION OF COMMON STOCK
 
     The following description of the Company's Common Stock does not purport to
be complete and is qualified in its entirety by reference to applicable Delaware
law and to the provisions of the Company's Restated Certificate of Incorporation
and Amended By-Laws.
 
COMMON STOCK
 
     Holders of shares of Common Stock are entitled to one vote per share on all
matters to be voted upon by  stockholders. Holders of Common Stock are  entitled
to  receive dividends when, as and if declared  by the Board of Directors out of
funds legally available  therefor, and  to share ratably  in the  assets of  the
Company  legally  available for  distribution to  stockholders  in the  event of
liquidation or  dissolution.  See 'Price  Range  of Common  Stock  and  Dividend
Policy.'  Holders  of  the  Common  Stock  have  no  preemptive  rights  and  no
subscription or redemption privileges. The Common Stock does not have cumulative
voting rights, which means that the holder  or holders of more than half of  the
shares  voting for the  election of directors  can elect all  the directors then
being elected.
 
     All the outstanding shares of Common Stock, including the shares of  Common
Stock   to  be  sold  in   the  Offerings  made  hereby,   are  fully  paid  and
non-assessable.
 
     The Transfer Agent and Registrar  for the Common Stock  is The Bank of  New
York.
 
LIMITATIONS ON TRANSACTIONS WITH AFFILIATES
 
     The  Certificate of Incorporation of  the Company effectively prohibits any
Significant Transaction (defined below) between the Company or any subsidiary of
the Company and any Interested Stockholder,  which could have an adverse  effect
on  the  interests of  stockholders  of the  Company  other than  any Interested
Stockholder, unless the  transaction is approved  by the affirmative  vote of  a
majority  of the holders (other than Interested Stockholders) of the outstanding
shares of the Company's Common Stock.
 
     An Interested Stockholder is  defined as CPH and  all entities (other  than
the Company) which control, are controlled by, or are under common control with,
CPH  ('CPH  Affiliates'), so  long as  (and only  so  long as)  CPH and  the CPH
Affiliates collectively beneficially own more than 25% of the outstanding shares
of the  Company's Common  Stock. Following  the Offerings,  CPH will  not be  an
Interested Stockholder.
 
     'Significant  Transaction' is defined as (i) any merger or consolidation of
the Company or a subsidiary with an Interested Stockholder; (ii) any transaction
(or series  of related  transactions) involving  the payment  of more  than  $10
million,  or the  transfer of  assets valued  at more  than $10  million, by the
Company or a  subsidiary to an  Interested Stockholder (other  than payments  or
transfers  to all holders of Common Stock on  a pro rata basis or to all holders
of other equity or debt securities of the Company or a subsidiary  substantially
in  accordance  with the  terms thereof,  and other  than payments  or transfers
pursuant to an offer made to all holders of Common Stock or all holders of other
equity or debt securities of the Company or a subsidiary on the same terms,  and
other  than transactions of a kind normally  occurring in the ordinary course of
business of  the Company  or a  subsidiary on  terms no  less favorable  to  the
Company  or  such  subsidiary than  the  terms of  comparable  transactions with
unrelated third parties); (iii) any issuance or sale of stock by the Company  or
a  subsidiary to an Interested Stockholder (other than issuances or sales to all
holders of Common Stock on a pro rata basis or pursuant to an offer made to  all
such  holders on the same terms, and other than issuances or sales upon exercise
of any conversion,  exchange or  purchase right set  forth in  an instrument  or
security  held  by  an  Interested  Stockholder  before  becoming  an Interested
Stockholder or distributed to all holders of the Common Stock pro rata or issued
or sold pursuant to an  offer made to all such  holders on the same terms);  and
(iv)  any receipt by an Interested Stockholder of the direct or indirect benefit
of any loans, advances, assumptions of guarantees or indebtedness, or pledges of
assets by the Company or a subsidiary.
 
                                       24
 
<PAGE>
<PAGE>
SECTION 203 OF THE DELAWARE GENERAL CORPORATION LAW
 
     Section 203  of  the  Delaware  General  Corporation  Law  ('Section  203')
prohibits  certain  persons  ('interested  stockholders')  from  engaging  in  a
'business combination' with a Delaware corporation for three years following the
date  such  persons  become  interested  stockholders.  Interested  stockholders
generally  include (i) persons who  are the beneficial owners  of 15% or more of
the outstanding  voting  stock of  the  corporation  and (ii)  persons  who  are
affiliates  or associates  of the corporation  and who  hold 15% or  more of the
corporation's outstanding voting stock at any time within three years before the
date on which such a person's status as an interested stockholder is determined.
Subject to certain  exceptions, a 'business  combination' includes, among  other
things  (i) mergers or consolidations, (ii) the sale, lease, exchange, mortgage,
pledge, transfer or other disposition of assets having an aggregate market value
equal to 10% or more of either the  aggregate market value of all assets of  the
corporation  determined on a consolidated basis or the aggregate market value of
all the outstanding stock of the corporation, (iii) transactions that result  in
the  issuance or transfer by the corporation  of any stock of the corporation to
the interested stockholder, except pursuant to a transaction that effects a  pro
rata  distribution to all stockholders of  the corporation, (iv) any transaction
involving the corporation that  has the effect  of increasing the  proportionate
share  of the stock of  any class or series,  or securities convertible into the
stock of any  class or  series, of  the corporation  that is  owned directly  or
indirectly  by the interested  stockholder or (v) any  receipt by the interested
stockholder of  the benefit  (except proportionately  as a  stockholder) of  any
loans,  advances, guarantees, pledges or other financial benefits provided by or
through the corporation.
 
     Section 203 does not apply to a business combination if (i) before a person
becomes an interested  stockholder, the  board of directors  of the  corporation
approves   the  transaction  in  which  the  interested  stockholder  became  an
interested  stockholder  or  approves   the  business  combination,  (ii)   upon
consummation  of  the transaction  that resulted  in the  interested stockholder
becoming an interested  stockholder, the interested  stockholder owned at  least
85%  of  the  voting  stock  of the  corporation  outstanding  at  the  time the
transaction commenced (other than certain excluded shares) or (iii) following  a
transaction  in which the person became  an interested stockholder, the business
combination is (a) approved by the board of directors of the corporation and (b)
authorized at a regular or special  meeting of stockholders (and not by  written
consent)  by the affirmative vote  of the holders of  at least two-thirds of the
outstanding voting  stock  of  the  corporation  not  owned  by  the  interested
stockholder.
 
                                       25
 
<PAGE>
<PAGE>
                                  UNDERWRITING
 
     Subject  to the terms and conditions set forth in a purchase agreement (the
'U.S. Purchase Agreement'), the Selling Stockholder  has agreed to sell to  each
of  the underwriters named below (the 'U.S. Underwriters'), and each of the U.S.
Underwriters, for  whom  Merrill Lynch,  Pierce,  Fenner &  Smith  Incorporated,
Morgan  Stanley  & Co.  Incorporated, Bear,  Stearns &  Co. Inc.  and Donaldson,
Lufkin &  Jenrette Securities  Corporation are  acting as  representatives  (the
'U.S.  Representatives'), severally has agreed to purchase, the aggregate number
of shares of Common Stock set forth opposite its name below.
 
   
<TABLE>
<CAPTION>
                                                                                     NUMBER
              U.S. UNDERWRITERS                                                    OF SHARES
                                                                                   ----------
<S>                                                                                <C>
Merrill Lynch, Pierce, Fenner & Smith
              Incorporated......................................................
Morgan Stanley & Co. Incorporated...............................................
Bear, Stearns & Co. Inc. .......................................................
Donaldson, Lufkin & Jenrette Securities Corporation.............................
                                                                                   ----------
              Total.............................................................   10,400,000
                                                                                   ----------
                                                                                   ----------
</TABLE>
    
 
   
     The Company and the Selling Stockholder  have also entered into a  purchase
agreement  (the 'International Purchase  Agreement' and, together  with the U.S.
Purchase Agreement, the 'Purchase Agreements') with Merrill Lynch International,
Morgan Stanley & Co. International Limited, Bear, Stearns International Limited,
and Donaldson,  Lufkin  &  Jenrette Securities  Corporation  (collectively,  the
'International   Managers'  and,  together  with   the  U.S.  Underwriters,  the
'Underwriters').  Subject  to  the  terms  and  conditions  set  forth  in   the
International  Purchase Agreement, the Selling Stockholder has agreed to sell to
the International Managers, and the International Managers severally have agreed
to purchase, an aggregate of 2,600,000 shares of Common Stock.
    
 
     In each Purchase  Agreement, the  Underwriters named  therein have  agreed,
subject  to the terms  and conditions set  forth in such  Purchase Agreement, to
purchase all of the shares of Common Stock being sold pursuant to such  Purchase
Agreement  if any  of the  shares of  Common Stock  being sold  pursuant to such
Purchase Agreement are purchased. Under certain circumstances under the Purchase
Agreements, the  commitments of  non-defaulting Underwriters  may be  increased.
Each  Purchase Agreement provides that the  Selling Stockholder is not obligated
to sell, and the Underwriters named  therein are not obligated to purchase,  the
shares  of Common Stock under the terms of such Purchase Agreement unless all of
the shares of Common Stock  to be sold pursuant  to such Purchase Agreement  are
contemporaneously sold. The sale of shares to the U.S. Underwriters and the sale
of shares to the International Managers are conditioned upon each other.
 
     The U.S. Representatives have advised the Selling Shareholder that the U.S.
Underwriters propose initially to offer the shares of Common Stock to the public
at  the public offering price set forth on the cover page of this Prospectus and
to certain dealers at such price  less a concession not in excess  of $      per
share. The U.S. Underwriters may allow, and such dealers may reallow, a discount
not  in excess of $      per share on sales  to certain other dealers. After the
initial public offering, the public offering price, concession and discount  may
be changed.
 
     The  public offering price  per share of Common  Stock and the underwriting
discount per share of Common Stock are identical for both Offerings.
 
   
     The Selling  Stockholder  has granted  to  the U.S.  Underwriters  and  the
International  Managers options to purchase up  to an aggregate of 1,560,000 and
390,000 shares of Common Stock, respectively, at the public offering price, less
the underwriting discount.  Such options, which  will expire 30  days after  the
date  of this Prospectus,  may be exercised solely  to cover over-allotments. To
the extent that the Underwriters exercise such options, each of the Underwriters
will have  a  firm  commitment,  subject  to  certain  conditions,  to  purchase
approximately the same percentage of the option shares that the number of shares
to  be purchased initially by that Underwriter bears to the 13,000,000 shares of
Common Stock initially purchased by the Underwriters.
    
 
                                       26
 
<PAGE>
<PAGE>
     The Selling  Stockholder  has  been informed  that  the  Underwriters  have
entered  into an  agreement (the  'Intersyndicate Agreement')  providing for the
coordination of their activities. Pursuant to the Intersyndicate Agreement,  the
U.S. Underwriters and the International Managers are permitted to sell shares of
Common Stock to each other.
 
     The  Company and the Selling Stockholder have  agreed not to sell, offer to
sell, grant any options for  the sale of or otherwise  dispose of any shares  of
Common  Stock or securities convertible into  or exchangeable or exercisable for
Common Stock (except for the shares offered hereby and other than sales pursuant
to the  Option Agreement)  for a  period  of 120  days after  the date  of  this
Prospectus  without the  prior written  consent of  Merrill, subject  to certain
limited exceptions  included  in  the Purchase  Agreements.  Certain  management
employees have also agreed not to sell, offer to sell, grant any options for the
sale  of  or otherwise  dispose  of any  shares  of Common  Stock  or securities
convertible into or exchangeable or exercisable for Common Stock for a period of
120 days after the date of this Prospectus without the prior written consent  of
Merrill,  subject  to  certain  limited  exceptions  included  in  the  Purchase
Agreements. See 'Shares Eligible for Future Sale.'
 
     The Selling Stockholder  has been  informed that,  under the  terms of  the
Intersyndicate Agreement, the U.S. Underwriters and any dealer to whom they sell
shares  of Common Stock will not offer to  sell or resell shares of Common Stock
to persons who are non-U.S. or non-Canadian persons, or to persons they  believe
intend  to resell to persons  who are non-U.S. or  non-Canadian persons, and the
International Managers and any bank, broker, or dealer to whom they sell  shares
of  Common Stock will not offer to sell  or resell shares of Common Stock to U.S
persons or to Canadian persons  or to persons they  believe intend to resell  to
U.S. persons or Canadian persons, except in the case of transactions pursuant to
the Intersyndicate Agreement which, among other things, permits the Underwriters
to  purchase from  each other and  to offer to  resell such number  of shares of
Common Stock  as the  selling  Underwriter or  Underwriters and  the  purchasing
Underwriter or Underwriters may agree.
 
   
     The  Company  and  the Selling  Stockholder  have agreed  to  indemnify the
several Underwriters against  certain liabilities,  including liabilities  under
the  Securities  Act,  or to  contribute  to  payments the  Underwriters  may be
required to make in respect thereof.
    
 
     The Common Stock is traded on the NYSE.
 
     Certain of the Underwriters have been engaged from time to time, and may in
the future be engaged, to perform investment banking and other  advisory-related
services  to the Company and its  affiliates, including the Selling Stockholder,
in the ordinary course of business.  In connection with rendering such  services
in  the past, such Underwriters  have received customary compensation, including
reimbursement of related expenses.
 
     Until the  distribution of  the Common  Stock is  completed, rules  of  the
Securities  and Exchange Commission (the 'Commission')  may limit the ability of
the Underwriters  and any  selling group  members to  bid for  and purchase  the
Common  Stock. As an exception to these rules, the Underwriters are permitted to
engage in certain  transactions that stabilize  the price of  the Common  Stock.
Such  transactions  consist of  bids or  purchases for  the purpose  of pegging,
fixing or maintaining the price of the Common Stock.
 
     If the  Underwriters  create  a  short position  in  the  Common  Stock  in
connection  with the Offerings, i.e.,  if they sell more  shares of Common Stock
than are set forth on  the cover page of  this Prospectus, the Underwriters  may
reduce  that short  position by  purchasing shares of  Common Stock  in the open
market. The  Underwriters  may  also  elect to  reduce  any  short  position  by
exercising all or part of the over-allotment options described above.
 
     The  U.S. Representatives and the International  Managers may also impose a
penalty bid on certain Underwriters and  selling group members. This means  that
if  the U.S.  Representatives or the  International Managers  purchase shares of
Common Stock in the open market to reduce the Underwriters' short position or to
stabilize the price  of the Common  Stock, they  may reclaim the  amount of  the
selling  concession from  the Underwriters  and selling  group members  who sold
those shares as part of the Offerings.
 
     In general, purchases of a security for the purpose of stabilization or  to
reduce  a short position could cause the price of the security to be higher than
it might be in the absence of such purchases. The
 
                                       27
 
<PAGE>
<PAGE>
imposition of a penalty bid might also have an effect on the price of a security
to the extent that it were to discourage resales of the security.
 
     Neither the Company nor any of the Underwriters makes any representation or
prediction as to the direction or magnitude of any effect that the  transactions
described  above may have on the price of the Common Stock. In addition, neither
the Company  nor any  of  the Underwriters  makes  any representation  that  the
Underwriters  will engage in  such transactions or  that such transactions, once
commenced, will not be discontinued without notice.
 
                                       28
 
<PAGE>
<PAGE>
                             AVAILABLE INFORMATION
 
   
     The Company is subject  to the informational  requirements of the  Exchange
Act,  and  in accordance  therewith files  reports,  proxy statements  and other
information with the Commission. Reports, proxy statements and other information
filed by  the  Company may  be  inspected and  copied  at the  public  reference
facilities  maintained by the  Commission at 450 Fifth  Street, N.W., Room 1024,
Washington, D.C.  20549, and  at the  Commission's Regional  Offices located  at
Northwestern  Atrium  Center,  500  West Madison  Street,  Suite  1400, Chicago,
Illinois 60611 and 7 World Trade Center,  Suite 1300, New York, New York  10048.
Copies  of such materials can  be obtained upon written  request from the Public
Reference Section of the Commission at 450 Fifth Street, N.W., Washington,  D.C.
20549, at prescribed rates. In addition, such material may also be inspected and
copied  at the offices of  the NYSE, 20 Broad Street,  New York, New York 10005.
The Commission maintains a Website that contains reports, proxy and  information
statements  and  other  information  regarding  reporting  companies  under  the
Exchange Act, including the Company, at http://www.sec.gov.
    
 
     The Company has filed with the Commission a registration statement on  Form
S-3  (herein,  together with  all amendments  and exhibits,  referred to  as the
'Registration Statement') under the Securities  Act, with respect to the  Shares
offered  hereby. This Prospectus,  which constitutes a  part of the Registration
Statement, does not contain  all the information set  forth in the  Registration
Statement,  certain items  of which  are omitted  or contained  in schedules and
exhibits to the Registration Statement as permitted by the rules and regulations
of the Commission. Statements made in this Prospectus as to the contents of  any
contract,  agreement or other document referred to are not necessarily complete;
with respect to  each such  contract, agreement or  other document  filed as  an
exhibit  to the Registration Statement,  reference is made to  the exhibit for a
more complete description of the matter involved, and each such statement  shall
be  deemed qualified in its entirety by such reference. For further information,
reference is hereby made to the Registration Statement.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
     The following documents filed  by the Company (File  No. 1-10991) with  the
Commission pursuant to the Exchange Act are incorporated herein by reference:
 
          1.  The  Company's  Annual Report  on  Form  10-K for  the  year ended
     December 31, 1996, including portions incorporated therein of the Company's
     definitive Proxy Statement for the 1997 Annual Meeting of Stockholders.
 
          2. The Company's Quarterly Report on  Form 10-Q for the quarter  ended
     March 31, 1997.
 
          3.  The description of the Common  Stock contained in the Registration
     Statement on Form 8-A under the Exchange Act dated January 23, 1992.
 
          4. All other documents filed by the Company pursuant to Section 13(a),
     13(c), 14 or  15(d) of  the Exchange  Act subsequent  to the  date of  this
     Prospectus and prior to the termination of the offering of the Shares.
 
     The  Company  will provide  without charge  to  each person,  including any
beneficial owner,  to whom  a copy  of this  Prospectus is  delivered, upon  the
written  or  oral request  of any  such  person, a  copy of  any  or all  of the
documents which are  incorporated herein  by reference, other  than exhibits  to
such   information  (unless  such  exhibits  are  specifically  incorporated  by
reference into  such documents).  Requests should  be directed  to the  Company,
19975  Victor Parkway, Livonia, Michigan 48152, attention: Secretary, telephone:
313-591-3000.
 
     Any statement  contained  in  a document  all  or  a portion  of  which  is
incorporated or deemed to be incorporated by reference herein shall be deemed to
be  modified or superseded for purposes of  this Prospectus to the extent that a
statement contained herein  or in  any other subsequently  filed document  which
also  is  or  is deemed  to  be  incorporated by  reference  herein  modifies or
supersedes such statement.  Any statement  so modified  shall not  be deemed  to
constitute a part of this Prospectus except as so modified, and any statement so
superseded shall not be deemed to constitute part of this Prospectus.
 
                                       29
 
<PAGE>
<PAGE>
                                 LEGAL MATTERS
 
     The  validity  of  the  Shares  will be  passed  upon  for  the  Company by
McDermott, Will & Emery, New York, New  York. Debevoise & Plimpton has acted  as
counsel  to the  Selling Stockholder in  connection with the  Offerings and also
acts and  may  hereafter act  as  counsel to  the  Selling Stockholder  and  its
affiliates,  including the Company.  The Company has  been separately advised by
McDermott, Will & Emery, New York, New  York, as to matters between the  Company
and  the Selling Stockholder relating to the Offerings. Certain legal matters in
connection with the Offerings will be passed upon for the Underwriters by Cahill
Gordon & Reindel (a partnership including a professional corporation), New York,
New York.
 
                                    EXPERTS
 
     The consolidated  financial  statements of  Valassis  Communications,  Inc.
incorporated  in  this  Prospectus by  reference  from  Valassis Communications,
Inc.'s Annual Report (Form 10-K) for the year ended December 31, 1996 have  been
audited by Ernst & Young LLP, independent auditors, as set forth in their report
thereon,   included  therein   and  incorporated   herein  by   reference.  Such
consolidated financial  statements  are  incorporated  herein  by  reference  in
reliance  upon such report given  upon the authority of  such firm as experts in
accounting and auditing.
 
                                       30

<PAGE>
<PAGE>


[Map with caption: "Valassis' extensive newspaper database can identify
marketing areas for clients, enabling them to run promotions according
to their own defined sales areas, around key franchisees or retail
outlets, or by target audience."]


[Photograph of factory with caption: "Valassis is able to print and publish
promotional publications nationwide and, at the same time, create multiple
versions which target specific geographic areas."]


[Photograph of computerized workplace and photograph of coupons with caption:
"The Valassis sales team has established relationships with over 3,000
marketers. A consultative selling approach and diverse product offerings enable
Valassis to create competitive marketing solutions."]



[Photograph of employee manual and book entitled "The 100 Best Companies to Work
For in America" with caption: "Valassis has been independently recognized as one
of the 100 best companies to work for in America."]






<PAGE>
<PAGE>


_____________________________________      _____________________________________
 
     NO  DEALER, SALESPERSON OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR  TO  MAKE  ANY  REPRESENTATIONS OTHER  THAN  THOSE  CONTAINED  OR
INCORPORATED  BY REFERENCE IN THIS PROSPECTUS  IN CONNECTION WITH THE OFFER MADE
BY THIS PROSPECTUS  AND IF GIVEN  OR MADE, SUCH  INFORMATION OR  REPRESENTATIONS
MUST  NOT BE RELIED UPON  AS HAVING BEEN AUTHORIZED  BY THE COMPANY, THE SELLING
STOCKHOLDER OR THE UNDERWRITERS. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO
SELL, OR A SOLICITATION OF AN OFFER TO BUY, THE COMMON STOCK IN ANY JURISDICTION
WHERE, OR  TO  ANY  PERSON TO  WHOM,  IT  IS  UNLAWFUL TO  MAKE  SUCH  OFFER  OR
SOLICITATION.  NEITHER  THE  DELIVERY  OF  THIS  PROSPECTUS  NOR  ANY  SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE  HAS
NOT  BEEN ANY CHANGE IN THE FACTS SET FORTH IN THIS PROSPECTUS OR IN THE AFFAIRS
OF THE COMPANY SINCE THE DATE HEREOF.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                                              PAGE
                                                                                                              ----
<S>                                                                                                           <C>
Prospectus Summary.........................................................................................      3
Summary Consolidated Financial Information.................................................................      6
Forward-Looking Statements.................................................................................      7
Risk Factors...............................................................................................      7
Price Range of Common Stock and Dividend Policy............................................................      9
Use of Proceeds............................................................................................     10
Capitalization.............................................................................................     10
Selected Consolidated Financial Information................................................................     11
Management's Discussion and Analysis of Financial Condition and Results of Operations......................     12
Business...................................................................................................     16
Principal and Selling Stockholders.........................................................................     20
Shares Eligible for Future Sale............................................................................     22
Description of Common Stock................................................................................     24
Underwriting...............................................................................................     26
Available Information......................................................................................     29
Incorporation of Certain Documents by Reference............................................................     29
Legal Matters..............................................................................................     30
Experts....................................................................................................     30
</TABLE>
 
                               13,000,000 SHARES
                                     [LOGO]
 
                                  COMMON STOCK
 
                         ------------------------------
                                   PROSPECTUS
                         ------------------------------


                               MERRILL LYNCH & CO.

                           MORGAN STANLEY DEAN WITTER

                            BEAR, STEARNS & CO. INC.

                          DONALDSON, LUFKIN & JENRETTE
                             SECURITIES CORPORATION
 
                                             , 1997
 
_____________________________________      _____________________________________

<PAGE>

<PAGE>


   
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
    
 
   
                             SUBJECT TO COMPLETION
                   PRELIMINARY PROSPECTUS DATED JUNE 11, 1997
    
 
   
PROSPECTUS
                               13,000,000 SHARES
                                     [LOGO]
 
                                  COMMON STOCK
    
   
 
                            ------------------------
 
     All  of the  13,000,000 shares (the  'Shares') of Common  Stock of Valassis
Communications, Inc. ('Valassis' or the 'Company') offered hereby are being sold
by Conpress International  (Netherlands Antilles) N.V.,  a Netherlands  Antilles
private  limited liability  company (the 'Selling  Stockholder'). See 'Principal
and Selling Stockholders.' The Company will not receive any of the proceeds from
the sale of Shares  by the Selling Stockholder.  Of the 13,000,000 Shares  being
offered hereby, 2,600,000 shares are being offered outside the United States and
Canada   (the  'International  Offering')  by  the  International  Managers  and
10,400,000 shares are being offered in  the United States and Canada (the  'U.S.
Offering' and, together with the International Offering, the 'Offerings') by the
U.S.  Underwriters. The price to public  and the underwriting discount per share
are identical  for  both  Offerings  and the  closings  of  both  Offerings  are
conditioned upon one another. See 'Underwriting.'
    
 
     Following  the  Offerings,  the  Selling  Stockholder  is  expected  to own
approximately 17.9% of the Company's outstanding shares of Common Stock (or,  if
the  Underwriters' over-allotment  options are exercised  in full, approximately
13.0% of the Company's outstanding shares of Common Stock).
 
   
     The Common Stock of the  Company is traded on  the New York Stock  Exchange
('NYSE')  under the symbol 'VCI.' On June 10, 1997, the last reported sale price
of the Common  Stock on  the NYSE was  $27 1/4  per share. See  'Price Range  of
Common Stock and Dividend Policy.'
    
 
     SEE  'RISK FACTORS' BEGINNING ON PAGE 7 FOR A DISCUSSION OF CERTAIN FACTORS
RELEVANT TO AN INVESTMENT IN THE COMMON STOCK.
                            ------------------------
 
THESE SECURITIES HAVE NOT  BEEN APPROVED OR DISAPPROVED  BY THE SECURITIES  AND
 EXCHANGE   COMMISSION  OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS  THE
   SECURITIES AND  EXCHANGE COMMISSION  OR ANY  STATE SECURITIES  COMMISSION
   PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
                     TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
<TABLE>
<CAPTION>
                                                             PRICE TO             UNDERWRITING        PROCEEDS TO SELLING
                                                              PUBLIC               DISCOUNT(1)          STOCKHOLDER(2)
<S>                                                     <C>                    <C>                    <C>
Per Share............................................        $                      $                      $
Total(3).............................................        $                      $                      $
</TABLE>
 
(1) The  Company and the  Selling Stockholder have agreed  to indemnify the U.S.
    Underwriters   and   the    International   Managers   (collectively,    the
    'Underwriters') against certain liabilities, including liabilities under the
    Securities Act of 1933. See 'Underwriting.'
(2) Before  deducting  estimated expenses  of $          payable by  the Selling
    Stockholder and $      payable by the Company.
   
(3) The Selling Stockholder has  granted to the  International Managers and  the
    U.S.  Underwriters 30-day  options to purchase  an aggregate  of 390,000 and
    1,560,000 additional shares of Common  Stock, respectively, solely to  cover
    over-allotments,  if any. If  all such additional  shares are purchased, the
    total Price  to  Public,  Underwriting  Discount  and  Proceeds  to  Selling
    Stockholder  will be  $        , $         and $         , respectively. See
    'Underwriting.'
    
 
                            ------------------------
 
     The Shares are offered by the several Underwriters, subject to prior  sale,
when,  as and if issued to and accepted  by them, and subject to the approval of
certain legal  matters  by  counsel  for  the  Underwriters  and  certain  other
conditions.  The Underwriters  reserve the right  to withdraw,  cancel or modify
such offer  and to  reject orders  in  whole or  in part.  It is  expected  that
delivery   of  Shares  will  be  made  in  New  York,  New  York,  on  or  about
              , 1997.
 
                            ------------------------
 
MERRILL LYNCH INTERNATIONAL                           MORGAN STANLEY DEAN WITTER
 
BEAR, STEARNS INTERNATIONAL LIMITED                 DONALDSON, LUFKIN & JENRETTE
                                                       SECURITIES CORPORATION
                            ------------------------
 
               The date of this Prospectus is             , 1997.
 
   
INFORMATION  CONTAINED  HEREIN  IS  SUBJECT   TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT RELATING  TO THESE  SECURITIES HAS  BEEN FILED  WITH THE
SECURITIES AND EXCHANGE  COMMISSION. THESE SECURITIES  MAY NOT BE  SOLD NOR  MAY
OFFERS  TO BUY BE ACCEPTED PRIOR TO  THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE AN  OFFER  TO  SELL  OR  THE
SOLICITATION  OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY JURISDICTION IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE  UNLAWFUL
PRIOR  TO REGISTRATION  OR QUALIFICATION UNDER  THE SECURITIES LAWS  OF ANY SUCH
JURISDICTION.
    
<PAGE>
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
 
                           CERTAIN UNITED STATES TAX
                        CONSEQUENCES TO NON-U.S. HOLDERS
 
     The  following is  a general  discussion of  certain United  States Federal
income and estate tax  consequences of the ownership  and disposition of  Common
Stock  by a person  other than (i) a  citizen or resident  of the United States,
(ii) a corporation,  partnership or  other entity  created or  organized in  the
United States or under the laws of the United States or of any State or (iii) an
estate  or trust whose  income is includable  in gross income  for United States
Federal income tax purposes regardless of its source (referred to hereinafter as
a 'non-U.S. holder').
 
     The discussion is based on provisions of the Internal Revenue Code of 1986,
as amended,  and administrative  and  judicial interpretations  as of  the  date
hereof,  all of which  are subject to change,  possibly with retroactive effect.
Furthermore, this discussion does not consider specific facts and  circumstances
that  may  be  relevant  to  a  particular  holder's  tax  position. Prospective
purchasers are urged to consult a tax adviser with respect to the United  States
Federal  income and  estate tax consequences  of owning and  disposing of Common
Stock, as  well as  any tax  consequences under  the laws  of any  other  taxing
jurisdiction.
 
INCOME TAX
 
   
     Dividends.  Generally, dividends paid to a  non-U.S. holder of Common Stock
will be subject to U.S. Federal income tax. Except in the case of dividends that
are effectively  connected with  the holder's  conduct of  a trade  or  business
within the United States, this tax is imposed and withheld at the rate of 30% of
the  amount of the dividend, unless reduced  by an applicable income tax treaty.
Currently, dividends paid to an address in a foreign country are presumed to  be
paid  to a resident of such country in determining the applicability of a treaty
for such  purposes. However,  the United  States Internal  Revenue Service  (the
'IRS')  has issued proposed regulations which,  if adopted, would require a non-
U.S. holder  to provide  certain certifications  under penalties  of perjury  in
order to obtain treaty benefits.
    
 
   
     Except  as may  be otherwise provided  in an applicable  income tax treaty,
dividends which are effectively connected with the non-U.S. holder's conduct  of
a  trade or  business within the  United States  are subject to  tax at ordinary
Federal income tax rates, which tax  is not collected by withholding (except  as
described  below under 'Backup  Withholding and Information  Reporting'). All or
part of any effectively  connected dividends received  by a foreign  corporation
may  also,  under certain  circumstances, be  subject  to an  additional 'branch
profits' tax  at a  30%  rate or  such lower  rate  as may  be specified  by  an
applicable  income tax treaty. Non-U.S. holders of Common Stock must comply with
certain certification and  disclosure requirements  to claim  an exemption  from
withholding under the rules described in this paragraph.
    
 
   
     A  non-U.S. holder that is eligible for  a reduced rate of U.S. withholding
tax pursuant to a tax treaty may obtain a refund of any excess amounts  withheld
by filing an appropriate claim for refund with the IRS.
    
 
     Disposition  of  Common  Stock.  Generally, non-U.S.  holders  will  not be
subject to United States Federal income tax (or withholding thereof) in  respect
of  gain recognized  on a  disposition of  Common Stock  unless (i)  the gain is
effectively connected with the non-U.S. holder's conduct of a trade or  business
within the United States (in which case the 'branch profits' tax described above
may  also apply if the holder  is a foreign corporation), (ii)  in the case of a
non-U.S. holder who is a nonresident alien individual and holds the Common Stock
as a capital asset, such holder is present in the United States for 183 or  more
days  in the taxable  year of the sale  and certain other  conditions are met or
(iii) the  Company  is  or has  been  a  'United States  real  property  holding
corporation' for Federal income tax purposes (which the Company does not believe
it  has  been or  is currently)  and the  non-U.S. holder  has held  directly or
constructively more than 5% of the outstanding Common Stock within the five-year
period ending on the date of the disposition.
 
                                       26

<PAGE>
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
 
ESTATE TAX
 
   
     If an individual  non-U.S. holder  owns, or  is treated  as owning,  Common
Stock  at the  time of  his or  her death,  such stock  will be  subject to U.S.
Federal estate tax imposed on the estates of nonresident aliens, in the  absence
of a contrary provision contained in any applicable tax treaty.
    
 
BACKUP WITHHOLDING AND INFORMATION REPORTING
 
     Dividends.  Generally, dividends paid on Common  Stock to a non-U.S. holder
at an address outside the United  States will be exempt from backup  withholding
tax   and  U.S.  information  reporting   requirements  (but  not  from  regular
withholding tax discussed above).
 
     Broker Sales.  Payments of  proceeds from  the sale  of Common  Stock by  a
non-U.S.  holder made to or through a  foreign office of a broker generally will
not be subject to information reporting or backup withholding. However,  certain
foreign  offices, including the foreign offices of a U.S. broker, are subject to
information reporting  unless the  holder certifies  its non-U.S.  status  under
penalties  of perjury or otherwise establishes  its entitlement to an exemption.
Payments of proceeds from the  sale of Common Stock by  a non-U.S. holder to  or
through  a U.S.  office of  a broker are  currently subject  to both information
reporting and backup withholding  at a rate of  31% unless the holder  certifies
its  status  as  a  non-U.S.  holder under  penalties  of  perjury  or otherwise
establishes an exemption.
 
     A non-U.S. holder may obtain a refund of any excess amounts withheld  under
the  backup withholding rules by filing the appropriate claim or refund with the
IRS.

                                       27

<PAGE>
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
 
                                  UNDERWRITING
 
     Subject  to the terms and conditions set forth in an international purchase
agreement  among  the  Company,  the   Selling  Stockholder  and  each  of   the
International   Managers  (as   defined  below)   (the  'International  Purchase
Agreement'), the  Selling  Stockholder  has  agreed  to  sell  to  each  of  the
underwriters  named  below  (the  'International  Managers'),  and  each  of the
International Managers severally has agreed to purchase, the aggregate number of
shares of Common Stock set forth opposite its name below.
 
   
<TABLE>
<CAPTION>
                                                                                    NUMBER OF
              INTERNATIONAL MANAGER                                                  SHARES
- ---------------------------------------------------------------------------------   ---------
 
<S>                                                                                 <C>
Merrill Lynch International......................................................
Morgan Stanley & Co. International Limited.......................................
Bear, Stearns International Limited..............................................
Donaldson, Lufkin & Jenrette Securities Corporation..............................
                                                                                    ---------
              Total..............................................................   2,600,000
                                                                                    ---------
                                                                                    ---------
</TABLE>
    
 
   
     The Company and the Selling Stockholder  have also entered into a  purchase
agreement  (the 'U.S. Purchase  Agreement' and, together  with the International
Purchase Agreement,  the  'Purchase  Agreements') with  Merrill  Lynch,  Pierce,
Fenner  & Smith Incorporated, Morgan Stanley & Co. Incorporated, Bear, Stearns &
Co. Inc.  and Donaldson,  Lufkin  & Jenrette  Securities Corporation  acting  as
representatives  (the  'U.S. Representatives'),  and certain  other underwriters
within the United States and Canada (collectively, the 'U.S. Underwriters'  and,
together  with the International  Managers, the 'Underwriters').  Subject to the
terms and  conditions set  forth in  the U.S.  Purchase Agreement,  the  Selling
Stockholder  has  agreed  to  sell  to  the  U.S.  Underwriters,  and  the  U.S.
Underwriters severally  have  agreed to  purchase,  an aggregate  of  10,400,000
shares of Common Stock.
    
 
     In  each Purchase  Agreement, the  Underwriters named  therein have agreed,
subject to the  terms and conditions  set forth in  such Purchase Agreement,  to
purchase  all of the shares of Common Stock being sold pursuant to such Purchase
Agreement if any  of the  shares of  Common Stock  being sold  pursuant to  such
Purchase Agreement are purchased. Under certain circumstances under the Purchase
Agreements,  the commitments  of non-defaulting  Underwriters may  be increased.
Each Purchase Agreement provides that  the Selling Stockholder is not  obligated
to  sell, and the Underwriters named therein  are not obligated to purchase, the
shares of Common Stock under the terms of such Purchase Agreement unless all  of
the  shares of Common Stock  to be sold pursuant  to such Purchase Agreement are
contemporaneously sold. The sale of Shares to the U.S. Underwriters and the sale
of Shares to the International Managers are conditioned upon each other.
 
     The International Managers  have advised the  Selling Stockholder that  the
International Managers propose to offer the shares of Common Stock to the public
at  the public offering price set forth on the cover page of this Prospectus and
to certain dealers at such price less a concession not  in excess of $       per
share.  The International  Managers may allow,  and such dealers  may reallow, a
discount not in excess of $       per  share on sales to certain other  dealers.
After  the initial  public offering, the  public offering  price, concession and
discount may be changed.
 
     The public offering price  per share of Common  Stock and the  underwriting
discount per share of Common Stock are identical for both Offerings.
 
   
     The  Selling Stockholder has granted to  the International Managers and the
U.S. Underwriters  options  to  purchase  up to  an  aggregate  of  390,000  and
1,560,000  shares of Common  Stock, respectively, at  the public offering price,
less the underwriting discount.  Such options, which will  expire 30 days  after
the  date of this Prospectus, may  be exercised solely to cover over-allotments.
To the  extent  that  the  Underwriters  exercise  such  options,  each  of  the
Underwriters  will have  a firm  commitment, subject  to certain  conditions, to
purchase approximately the same percentage of the option shares that the  number
of  shares to be purchased initially by that Underwriter bears to the 13,000,000
shares of Common Stock initially purchased by the Underwriters.
    
 
     The Selling  Stockholder  has  been informed  that  the  Underwriters  have
entered  into an  agreement (the  'Intersyndicate Agreement')  providing for the
coordination of their activities. Pursuant to the
 
                                       28


<PAGE>
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
Intersyndicate  Agreement,   the  U.S.   Underwriters  and   the   International
Underwriters are permitted to sell shares of Common Stock to each other.
 
     The  Company and the Selling Stockholder have  agreed not to sell, offer to
sell, grant any options for  the sale of or otherwise  dispose of any shares  of
Common  Stock or securities convertible into  or exchangeable or exercisable for
Common Stock (except for the shares offered hereby and other than sales pursuant
to the  Option Agreement)  for a  period  of 120  days after  the date  of  this
Prospectus  without the  prior written  consent of  Merrill, subject  to certain
limited exceptions  included  in  the Purchase  Agreements.  Certain  management
employees have also agreed not to sell, offer to sell, grant any options for the
sale  of  or otherwise  dispose  of any  shares  of Common  Stock  or securities
convertible into or exchangeable or exercisable for Common Stock for a period of
120 days after the date of this Prospectus without the prior written consent  of
Merrill,  subject  to  certain  limited  exceptions  included  in  the  Purchase
Agreements. See 'Shares Eligible for Future Sale.'
 
     The Selling Stockholder  has been  informed that,  under the  terms of  the
Intersyndicate Agreement, the U.S. Underwriters and any dealer to whom they sell
shares  of Common Stock will not offer to  sell or resell shares of Common Stock
to persons who are non-U.S. or  non-Canadian persons or to persons they  believe
intend  to resell to persons  who are non-U.S. or  non-Canadian persons, and the
International Managers and any bank, broker, or dealer to whom they sell  shares
of  Common Stock will not offer to sell or resell shares of Common Stock to U.S.
persons or to Canadian persons  or to persons they  believe intend to resell  to
U.S. persons or Canadian persons, except in the case of transactions pursuant to
the Intersyndicate Agreement which, among other things, permits the Underwriters
to  purchase from  each other and  to offer to  resell such number  of shares of
Common Stock  as the  selling  Underwriter or  Underwriters and  the  purchasing
Underwriter or Underwriters may agree.
 
     Each  International Manager agrees that (a) it has not offered or sold and,
for a period  of six months  following consummation of  the Offerings, will  not
offer or sell any shares of Common Stock in the United Kingdom except to persons
whose  ordinary  activities  involve  them in  acquiring,  holding,  managing or
disposing of  investments (as  principal  or agent)  for  the purpose  of  their
businesses or otherwise in circumstances which do not constitute an offer to the
public  in  the  United Kingdom  within  the  meaning of  the  Public  Offers of
Securities Regulations 1995, (b) it has  complied with and will comply with  all
applicable  provisions  of  the  Financial Services  Act  1986  with  respect to
anything done  by it  in relation  to the  Common Stock  in, from  or  otherwise
involving  the United Kingdom and  (c) it has only issued  or passed on and will
only issue or  pass on  in the  United Kingdom any  document received  by it  in
connection  with the sale of shares of Common Stock to a person who is of a kind
described in  Article  11(3) of  the  Financial Services  Act  1986  (Investment
Advertisements) (Exemptions) Order 1996 or to a person to whom such document may
otherwise lawfully be issued or passed on.
 
     Each  International Manager acknowledges that no action has been or will be
taken in any  jurisdiction by  such International  Manager or  the Company  that
would  permit a  public offering  of shares  of Common  Stock, or  possession or
distribution  of  this  Prospectus,  in  preliminary  or  final  form,  in   any
jurisdiction  when, or in any circumstances in which, action for that purpose is
required, other  than in  the  United States.  Each International  Manager  will
comply  with  all  applicable  laws  and regulations,  and  make  or  obtain all
necessary filings, consents  or approvals,  in each jurisdiction  in which  such
International  Manager  purchases, offers,  sells or  delivers shares  of Common
Stock (including, without  limitation, any applicable  requirements relating  to
the  delivery of this Prospectus, in preliminary or final form), in each case at
such International Manager's own expense. In connection with sales of and offers
to sell  shares  of  Common  Stock made  by  such  International  Manager,  such
International Manager will furnish to each person to whom any such sale or offer
is  made a  copy of this  Prospectus (in preliminary  or final form  and as then
amended or supplemented if  the Company shall have  furnished any amendments  or
supplements thereto).
 
     The  Company  and  the Selling  Stockholder  have agreed  to  indemnify the
several Underwriters against  certain liabilities,  including liabilities  under
the  Securities  Act,  or to  contribute  to  payments the  Underwriters  may be
required to make in respect thereof.
 
     The Common Stock is traded on the NYSE.
 
                                       29


<PAGE>
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
 
     Certain of the Underwriters have been engaged from time to time, and may in
the future be engaged, to perform investment banking and other  advisory-related
services  to the Company and its  affiliates, including the Selling Stockholder,
in the ordinary  course of business.  In connection with  the rendering of  such
services  in the past,  such Underwriters have  received customary compensation,
including reimbursement of related expenses.
 
     Until the  distribution of  the Common  Stock is  completed, rules  of  the
Securities  and Exchange Commission (the 'Commission')  may limit the ability of
the Underwriters  and any  selling group  members to  bid for  and purchase  the
Common  Stock. As an exception to these rules, the Underwriters are permitted to
engage in certain  transactions that stabilize  the price of  the Common  Stock.
Such  transactions  consist of  bids or  purchases for  the purpose  of pegging,
fixing or maintaining the price of the Common Stock.
 
     If the  Underwriters  create  a  short position  in  the  Common  Stock  in
connection  with the Offerings, i.e.,  if they sell more  shares of Common Stock
than are set forth on  the cover page of  this Prospectus, the Underwriters  may
reduce  that short  position by  purchasing shares of  Common Stock  in the open
market. The  Underwriters  may  also  elect to  reduce  any  short  position  by
exercising all or part of the over-allotment options described above.
 
     The  International Managers and the U.S.  Representatives may also impose a
penalty bid on certain Underwriters and  selling group members. This means  that
if  the International  Managers or the  U.S. Representatives  purchase shares of
Common Stock in the open market to reduce the Underwriters' short position or to
stabilize the price  of the Common  Stock, they  may reclaim the  amount of  the
selling  concession from  the Underwriters  and selling  group members  who sold
those shares as part of the offering.
 
     In general, purchases of a security for the purpose of stabilization or  to
reduce  a short position could cause the price of the security to be higher than
it might be in the  absence of such purchases. The  imposition of a penalty  bid
might  also have an effect on the price of a security to the extent that it were
to discourage resales of the security.
 
     Neither the Company nor any of the Underwriters makes any representation or
prediction as to the direction or magnitude of any effect that the  transactions
described  above may have on the price of the Common Stock. In addition, neither
the Company  nor any  of  the Underwriters  makes  any representation  that  the
Underwriters  will engage in  such transactions or  that such transactions, once
commenced, will not be discontinued without notice.
 
                                       30

<PAGE>
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
 
                             AVAILABLE INFORMATION
 
   
     The Company is subject  to the informational  requirements of the  Exchange
Act  and  in  accordance therewith  files  reports, proxy  statements  and other
information with the Commission. Reports, proxy statements and other information
filed by  the  Company may  be  inspected and  copied  at the  public  reference
facilities  maintained by the  Commission at 450 Fifth  Street, N.W., Room 1024,
Washington, D.C.  20549, and  at the  Commission's Regional  Offices located  at
Northwestern  Atrium  Center,  500  West Madison  Street,  Suite  1400, Chicago,
Illinois 60611 and 7 World Trade Center,  Suite 1300, New York, New York  10048.
Copies  of such materials can  be obtained upon written  request from the Public
Reference Section of the Commission at 450 Fifth Street, N.W., Washington,  D.C.
20549, at prescribed rates. In addition, such material may also be inspected and
copied  at the offices of  the NYSE, 20 Broad Street,  New York, New York 10005.
The Commission maintains a Website that contains reports, proxy and  information
statements  and  other  information  regarding  reporting  companies  under  the
Exchange Act, including the Company, at http://www.sec.gov.
    
 
     The Company has filed with the Commission a registration statement on  Form
S-3  (herein,  together with  all amendments  and exhibits,  referred to  as the
'Registration Statement') under the Securities  Act, with respect to the  Shares
offered  hereby. This Prospectus,  which constitutes a  part of the Registration
Statement, does not contain  all the information set  forth in the  Registration
Statement,  certain items  of which  are omitted  or contained  in schedules and
exhibits to the Registration Statement as permitted by the rules and regulations
of the Commission. Statements made in this Prospectus as to the contents of  any
contract,  agreement or other document referred to are not necessarily complete;
with respect to  each such  contract, agreement or  other document  filed as  an
exhibit  to the Registration Statement,  reference is made to  the exhibit for a
more complete description of the matter involved, and each such statement  shall
be  deemed qualified in its entirety by such reference. For further information,
reference is hereby made to the Registration Statement.
 
                            ------------------------
 
     This Prospectus does not constitute an offer to sell or the solicitation of
an offer  to  buy  the  Shares  in any  jurisdiction  in  which  such  offer  or
solicitation  is unlawful. There are  restrictions on the offer  and sale of the
Shares in the United Kingdom. All applicable provisions of the Public Offers  of
Securities  Regulations 1995, the Financial Services  Act 1986 and the Companies
Act 1985 with respect to anything done  by any person in relation to the  Shares
in,  from, or otherwise involving the United  Kingdom must be complied with. See
'Underwriting.'
 
     In this Prospectus,  reference to 'dollars'  and '$' are  to United  States
dollars.
 
                            ------------------------
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
     The  following documents filed  by the Company (File  No. 1-10991) with the
Commission pursuant to the Exchange Act are incorporated herein by reference:
 
          1. The  Company's  Annual Report  on  Form  10-K for  the  year  ended
     December 31, 1996, including portions incorporated therein of the Company's
     definitive Proxy Statement for the 1997 Annual Meeting of Stockholders.
 
          2.  The Company's Quarterly Report on  Form 10-Q for the quarter ended
     March 31, 1997.
 
          3. The description of the  Common Stock contained in the  Registration
     Statement on Form 8-A under the Exchange Act dated January 23, 1992.
 
          4. All other documents filed by the Company pursuant to Section 13(a),
     13(c),  14 or  15(d) of  the Exchange  Act subsequent  to the  date of this
     Prospectus and prior to the termination of the offering of the Shares.
 
     The Company  will provide  without  charge to  each person,  including  any
beneficial  owner, to  whom a  copy of  this Prospectus  is delivered,  upon the
written or  oral request  of  any such  person, a  copy  of any  or all  of  the
documents  which are  incorporated herein by  reference, other  than exhibits to
such  information  (unless  such  exhibits  are  specifically  incorporated   by
reference  into such  documents). Requests  should be  directed to  the Company,
19975 Victor Parkway, Livonia, Michigan 48152, attention: Secretary,  telephone:
313-591-3000.
 
                                       31


<PAGE>
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
 
     Any  statement  contained  in a  document  all  or a  portion  of  which is
incorporated or deemed to be incorporated by reference herein shall be deemed to
be modified or superseded for purposes of  this Prospectus to the extent that  a
statement  contained herein  or in any  other subsequently  filed document which
also is  or  is  deemed to  be  incorporated  by reference  herein  modifies  or
supersedes  such statement.  Any statement  so modified  shall not  be deemed to
constitute a part of this Prospectus except as so modified, and any statement so
superseded shall not be deemed to constitute part of this Prospectus.
 
                                 LEGAL MATTERS
 
     The validity  of  the  Shares  will  be passed  upon  for  the  Company  by
McDermott,  Will & Emery, New York, New  York. Debevoise & Plimpton has acted as
counsel to the  Selling Stockholder in  connection with the  Offerings and  also
acts  and  may hereafter  act  as counsel  to  the Selling  Stockholder  and its
affiliates, including the Company.  The Company has  been separately advised  by
McDermott,  Will & Emery, New York, New  York, as to matters between the Company
and the Selling Stockholder relating to the Offerings. Certain legal matters  in
connection with the Offerings will be passed upon for the Underwriters by Cahill
Gordon & Reindel (a partnership including a professional corporation), New York,
New York.
 
                                    EXPERTS
 
     The  consolidated  financial  statements of  Valassis  Communications, Inc.
incorporated in  this  Prospectus  by reference  from  Valassis  Communications,
Inc.'s  Annual Report (Form 10-K) for the year ended December 31, 1996 have been
audited by Ernst & Young LLP, independent auditors, as set forth in their report
thereon,  included   therein  and   incorporated  herein   by  reference.   Such
consolidated  financial  statements  are  incorporated  herein  by  reference in
reliance upon such report given  upon the authority of  such firm as experts  in
accounting and auditing.

                                       32

<PAGE>
<PAGE>
                 [ALTERNATE PAGE FOR INTERNATIONAL PROSPECTUS]
 
_____________________________________      _____________________________________
 
     NO  DEALER, SALESPERSON OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR  TO  MAKE  ANY  REPRESENTATIONS OTHER  THAN  THOSE  CONTAINED  OR
INCORPORATED  BY REFERENCE IN THIS PROSPECTUS  IN CONNECTION WITH THE OFFER MADE
BY THIS PROSPECTUS  AND IF GIVEN  OR MADE, SUCH  INFORMATION OR  REPRESENTATIONS
MUST  NOT BE RELIED UPON  AS HAVING BEEN AUTHORIZED  BY THE COMPANY, THE SELLING
STOCKHOLDER OR THE UNDERWRITERS. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO
SELL, OR A SOLICITATION OF AN OFFER TO BUY, THE COMMON STOCK IN ANY JURISDICTION
WHERE, OR  TO  ANY  PERSON TO  WHOM,  IT  IS  UNLAWFUL TO  MAKE  SUCH  OFFER  OR
SOLICITATION.  NEITHER  THE  DELIVERY  OF  THIS  PROSPECTUS  NOR  ANY  SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE  HAS
NOT  BEEN ANY CHANGE IN THE FACTS SET FORTH IN THIS PROSPECTUS OR IN THE AFFAIRS
OF THE COMPANY SINCE THE DATE HEREOF.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                                              PAGE
                                                                                                              ----
<S>                                                                                                           <C>
Prospectus Summary.........................................................................................      3
Summary Consolidated Financial Information.................................................................      6
Forward-Looking Statements.................................................................................      7
Risk Factors...............................................................................................      7
Price Range of Common Stock and Dividend Policy............................................................      9
Use of Proceeds............................................................................................     10
Capitalization.............................................................................................     10
Selected Consolidated Financial Information................................................................     11
Management's Discussion and Analysis of Financial Condition and Results of Operations......................     12
Business...................................................................................................     16
Principal and Selling Stockholders.........................................................................     20
Shares Eligible for Future Sale............................................................................     22
Description of Common Stock................................................................................     24
Certain United States Tax Consequences to Non-U.S. Holders.................................................     26
Underwriting...............................................................................................     28
Available Information......................................................................................     31
Incorporation of Certain Documents by Reference............................................................     31
Legal Matters..............................................................................................     32
Experts....................................................................................................     32
</TABLE>
 
                               13,000,000 SHARES
                                     [LOGO]
 
                                  COMMON STOCK
 
                         ------------------------------
                                   PROSPECTUS
                         ------------------------------

 
                           MERRILL LYNCH INTERNATIONAL

                           MORGAN STANLEY DEAN WITTER

                                  BEAR, STEARNS
                              INTERNATIONAL LIMITED

                          DONALDSON, LUFKIN & JENRETTE
                             SECURITIES CORPORATION
 
                                             , 1997

<PAGE>
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
   
<TABLE>
<S>                                                                                            <C>
Registration fee............................................................................   $124,866
NASD fee....................................................................................     30,500
Blue Sky fees and expenses..................................................................      5,000
Printing and engraving expenses.............................................................
Legal fees and expenses.....................................................................
Accounting fees and expenses................................................................
Miscellaneous...............................................................................
                                                                                               --------
          Total.............................................................................   $
                                                                                               --------
                                                                                               --------
</TABLE>
    
 
     Certain  of the  expenses of  the Offerings  will be  borne by  the Selling
Stockholder or one of its affiliates (other than the Company) in accordance with
the registration rights agreement.
 
ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
     Section 145 of the  General Corporation Law of  the State of Delaware  (the
'Delaware  Law') empowers  a Delaware corporation  to indemnify  any persons who
are, or  are  threatened to  be  made, parties  to  any threatened,  pending  or
completed   legal  action,   suit  or   proceeding,  whether   civil,  criminal,
administrative or investigative (other than an action by or in the right of such
corporation), by reason of the fact that such person was an officer or  director
of  such corporation, or is or was serving at the request of such corporation as
a director, officer, employee or agent of another corporation or enterprise. The
indemnity may include expenses (including attorneys' fees), judgments, fines and
amounts paid in settlement  actually and reasonably incurred  by such person  in
connection  with such action, suit or  proceeding, provided that such officer or
director acted in good faith and in a manner he reasonably believed to be in, or
not opposed to, the corporation's best interests, and, for criminal proceedings,
had no  reasonable  cause  to  believe  his  conduct  was  illegal.  A  Delaware
corporation may indemnify officers and directors in an action by or in the right
of  the corporation under the same conditions, except that no indemnification is
permitted without judicial approval if the officer or director is adjudged to be
liable to the corporation in  the performance of his  duty. Where an officer  or
director  is successful on the merits or  otherwise in the defense of any action
referred to above, the corporation must indemnify him against the expenses which
such officer or director actually and reasonably incurred.
 
     In  accordance  with  the  Delaware   Law,  the  Restated  Certificate   of
Incorporation  of  the  Company  contains  a  provision  to  limit  the personal
liability of  the  directors  for  violations  of  their  fiduciary  duty.  This
provision  eliminates each director's liability to the Company or its respective
stockholders for monetary damages  except (i) for any  breach of the  director's
duty  of loyalty to the Company or  its stockholders, (ii) for acts or omissions
not in good faith or which involve intentional misconduct or a knowing violation
of law, (iii) under Section 174 of the Delaware Law or any amendment thereto  or
successor  provision thereto, or (iv) for  any transaction from which a director
derived an  improper  personal benefit.  The  effect  of this  provision  is  to
eliminate  the personal liability of directors  for monetary damages for actions
involving a breach of their fiduciary  duty of care, including any such  actions
involving gross negligence.
 
     The  Company's Restated  Certificate of  Incorporation and  the Amended and
Restated By-Laws provides for indemnification to  its directors and such of  its
officers,  employees and  agents as the  Board of Directors  may determine, from
time to time,  to the  fullest extent  permited by  Section 145  of the  General
Corporation Law of the State of Delaware.
 
     The  Company  has  obtained  directors  and  officers  liability  insurance
coverage. The policy insures directors and officers of the Company against  loss
arising from claims made against such directors or officers by reason of certain
wrongful   acts  (as   defined),  such  as   errors,  misstatements,  misleading
statements, acts, omissions, negligence or breaches of duty, but does not insure
such persons against losses arising from  claims made against such directors  or
officers for the return of certain unauthorized remunerations, for violations of
Section  16(b)  of the  Securities Exchange  Act  of 1934,  as amended,  and for
violations of similar laws and certain other matters.
 
                                      II-1
 
<PAGE>
<PAGE>
ITEM 16. EXHIBITS.
 
     The File  Number  of Valassis  Communications,  Inc., the  Registrant  (the
'Company'), and for all Exhibits incorporated by reference is 1-10991.
 
   
<TABLE>
<CAPTION>
EXHIBIT NO.                                                  DESCRIPTION
- -----------   ---------------------------------------------------------------------------------------------------------
<C>           <S>
   1.1        -- Form of U.S. Purchase Agreement`D'
              -- Form of International Purchase Agreement`D'
   3.1        -- Restated Certificate of Incorporation of Valassis  Communications, Inc. (incorporated by reference to
                 Exhibit 3.1 to the Company's Registration Statement No. 33-45189)
   3.2        -- Amended and Restated By-Laws  of Valassis Communications, Inc.  (incorporated by reference to  Exhibit
                 3.2 to the Company's Registration Statement No. 33-45189)
   5.1        -- Opinion of McDermott, Will & Emery regarding the legality of the securities being registered`D'
  10.1        -- Employment Agreement, dated January  20, 1992, among David  A. Brandon, Valassis Communications, Inc.
                 and Valassis Inserts, Inc.  (incorporated by reference  to Exhibit 10.4  to the Company's  Registration
                 Statement No. 33-45189)
  10.1(a)     -- Amendment to Employment Agreement and Non Qualified  Stock Option Agreement of David A. Brandon dated
                 as of June 18, 1993 (incorporated by reference to Exhibit 10.4(a) to the Company's 1993 Form 10-K)
  10.1(b)     -- Amendment to Employment Agreement and Non Qualified  Stock Option Agreement of David A. Brandon  dated
                 as of July 9, 1995 (incorporated by reference to Exhibit 10.5(b) to the Company's 1995 Form 10-K)
  10.1(c)     -- Amendment to Employment Agreement of David A. Brandon  dated as of December 22, 1995 (incorporated by
                 reference to Exhibit 10.5(c) to the Company's 1995 Form 10-K)
  10.2        -- Employment Agreement, dated January  20, 1992 among Robert  L. Recchia, Valassis Communications,  Inc.
                 and  Valassis Inserts, Inc., including amendment dated  February 11, 1992 (incorporated by reference to
                 Exhibit 10.5 to the Company's Registration Statement No. 33-45189)
  10.2(a)     -- Amendment to Employment  Agreement and Non  Qualified Stock Option Agreement  of Robert Recchia  dated
                 January 2, 1996 (incorporated by reference to Exhibit 10.6(a) to the Company's 1995 Form 10-K)
  10.2(b)     -- Amendment to Employment  Agreement and Non Qualified  Stock Option Agreement  of Robert Recchia dated
                 January 3, 1997 (incorporated by reference to Exhibit 10.6(b) of the Company's 1996 Form 10-K)
  10.3        -- Employment Agreement, dated January  20, 1992, among Barry  P. Hoffman, Valassis Communications,  Inc.
                 and  Valassis Inserts, Inc., including amendment dated  February 11, 1992 (incorporated by reference to
                 Exhibit 10.6 to the Company's Registration Statement No. 33-45189)
  10.3(a)     -- Amendment to Employment Agreement and Non Qualified  Stock Option Agreement of Barry P. Hoffman  dated
                 December 19, 1995 (incorporated by reference to Exhibit 10.7(a) to the Company's 1995 Form 10-K)
  10.4        -- 1992 Long-Term Incentive Plan, as  amended (incorporated by reference to  Exhibits 4.1 and 4.2 to the
                 Company's Form S-8 filed on February 17, 1993, No. 33-59670)
  10.5        -- Valassis Inserts, Inc. Employees' 401(k) Retirement Savings Plan (incorporated by reference to Exhibit
                 10.8 to the Company's Registration Statement No. 33-45189)
  10.5(a)     -- First  Amendment  of the  Valassis  Communications, Inc.  Employees'  401(k) Retirement  Savings  Plan
                 (incorporated by reference to Exhibit 10.9(a) to the Company's 1995 Form 10-K)
  10.6        -- Valassis Inserts, Inc. Employees'  Profit Sharing Plan (incorporated by  reference to Exhibit 10.9 to
                 the Company's Registration Statement No. 33-45189)
  10.6(a)     -- First Amendment of the Valassis Communications,  Inc. Employees' Profit Sharing Plan (incorporated  by
                 reference to Exhibit 10.10(a) to the Company's 1995 Form 10-K)
  10.7        -- Tax Sharing Agreement, dated as of December 31, 1991,  among CII Holdings Group, Inc. and each of its
                 U.S. subsidiaries and Valassis Communications, Inc. (incorporated by reference to Exhibit 10.10 to  the
                 Company's Registration Statement No. 33-45189)
  10.8        -- Access Agreement, dated  as of December  31, 1991, among  Valassis Communications, Inc., Consolidated
                 Press Holdings Limited and certain of its affiliates (incorporated by reference to Exhibit 10.11 to the
                 Company's Registration Statement No. 33-45189)
  10.9        -- Consolidated Federal Income Tax Liability Allocation  Agreement, dated July 1, 1989, between  Valassis
                 Communications,  Inc.  and certain  subsidiaries (incorporated  by  reference to  Exhibit 10.13  to the
                 Company's Registration Statement No. 33-45189)
</TABLE>
    
 
                                      II-2
 
<PAGE>
<PAGE>
 
   
<TABLE>
<CAPTION>
EXHIBIT NO.                                                  DESCRIPTION
- -----------   ---------------------------------------------------------------------------------------------------------
<C>           <S>
  10.10       -- Valassis Inserts, Inc. Plant Employees Pension Plan (incorporated by reference to Exhibit 10.14 to the
                 Company's Registration Statement No. 33-45189)
  10.11       -- Employment Agreement among  Richard N. Anderson, Valassis  Communications, Inc. and Valassis  Inserts,
                 Inc. (incorporated by reference to Exhibit 10.16 to the Company's Registration No. 33-45189)
  10.11(a)    -- Amendment  to Employment  Agreement  among Richard  N.  Anderson, Valassis  Communications,  Inc. and
                 Valassis Inserts, Inc. (incorporated by  reference to Exhibit 10.15(a) to  the Company's Form 10-K  for
                 the transition period of July 1, 1994 to December 31, 1994)
  10.11(b)    -- Amendment to  Employment Agreement and  Non Qualified Stock  Option Agreement of  Richard N. Anderson
                 dated December 15, 1995 (incorporated by reference to Exhibit 10.15(b) to the Company's 1995 Form 10-K)
  10.12       -- Employment Agreement among Alan F. Schultz,  Valassis Communications, Inc. and Valassis Inserts,  Inc.
                 (incorporated by reference to Exhibit 10.17 to the Company's Registration Statement No. 33-45189)
  10.12(a)    -- Amendment to Employment Agreement  among Alan F. Schultz,  Valassis Communications, Inc. and Valassis
                 Inserts, Inc. (incorporated by reference to Exhibit 10.16(a) to the Form 10-K for the transition period
                 of July 1, 1994 to December 31, 1994)
  10.12(b)    -- Amendment to Employment Agreement and Non Qualified Stock Option of Alan F. Schultz dated December 19,
                 1995 (incorporated by reference to Exhibit 10.16(b) to the Company's 1995 Form 10-K)
  10.13       -- Valassis Communications, Inc. Employee Stock Purchase Plan (incorporated by reference to Exhibit 10.17
                 to the 1992 Form 10-K)
  10.14       -- Valassis  Communications,  Inc.  Non-Employee  Directors' Stock  Compensation  Plan  (incorporated  by
                 reference to Exhibit 4.3 to the Company's Form S-8 filed on February 17, 1993, No. 33-59670)
  10.15       -- Senior Executive Annual  Bonus Plan (incorporated  by reference to  Exhibit A to  the Company's Proxy
                 Statement dated October 24, 1994)
  10.16       -- Conpress Stock Option Agreement (incorporated by reference to Exhibit 10.20 to the Company's June  30,
                 1996 Form 10-Q)
  10.17       -- Lease for New Headquarters Building (incorporated by reference to Exhibit 10.21 to the Company's June
                 30, 1996 Form 10-Q)
  10.18       -- Registration Rights Agreement between the Company and the Selling Stockholder`D'
  10.19       -- Assignment of Stock Option Agreement dated June 5, 1997 among Conpress Cayman, LDC, Consolidated Press
                 International Limited, Conpress International (Netherlands Antilles) N.V. and Valassis  Communications,
                 Inc.
  10.20       -- Indenture between Valassis Communications, Inc. and The Bank of New York, as trustee, relating to the
                 9.55% Senior Notes due 2003 (incorporated  by reference to Exhibit 4.1  to the Company's Form 10-K  for
                 the transition period July 1, 1994 to December 31, 1994)
  10.21       -- Form of Indenture between Valassis Communications, Inc. and The Bank of New York, as trustee, relating
                 to  the  8 3/8%  Senior Notes  due 1997  (incorporated  by reference  to Exhibit  4.1 to  the Company's
                 Registration Statement No. 33-45285)
  10.21(a)    -- First Supplemental Indenture dated as of March 31, 1993 (incorporated by reference to Exhibit  10.1(a)
                 to the Company's 1993 Form 10-K)
  10.22       -- Form of Indenture between Valassis Communications, Inc. and The Bank of New York, as trustee, relating
                 to  the  8 7/8%  Senior Notes  due 1999  (incorporated  by reference  to Exhibit  4.3 to  the Company's
                 Registration Statement No. 33-45285)
  10.22(a)    -- First Supplemental Indenture dated as of March 31, 1993 (incorporated by reference to Exhibit  10.2(a)
                 to the Company's 1993 Form 10-K)
  10.23       -- Form of Indenture between Valassis Communications, Inc. and The Bank of New York, as trustee, relating
                 to  the 9  3/8% Senior Subordinated  Notes due 1999  (incorporated by  reference to Exhibit  4.2 to the
                 Company's Registration Statement No. 33-45285)
  10.23(a)    -- First Supplemental Indenture dated as of March 31, 1993 (incorporated by reference to Exhibit 3 to the
                 Company's Form 8-K dated as of March 31, 1993)
  10.24       -- Credit Agreement dated  as of March  6, 1992 (the 'Credit  Facility'), among Valassis  Communications,
                 Inc.,  the institutions named therein,  the institutions named therein  as issuing banks, Citicorp USA,
                 Inc., as agent and  administrative agent, and  Westpac Banking Corporation,  as agent (incorporated  by
                 reference to Exhibit 10.3 to the Company's Registration Statement No. 33-45189)
</TABLE>
    
 
                                      II-3
 
<PAGE>
<PAGE>
 
   
<TABLE>
<CAPTION>
EXHIBIT NO.                                                  DESCRIPTION
- -----------   ---------------------------------------------------------------------------------------------------------
<C>           <S>
  10.24(a)    -- Amended and Restated Amendment No. 1 to the  Credit Facility, dated as of March 6, 1992 (incorporated
                 by reference to Exhibit 10.3(a) to the Company's Registration Statement No. 33-45189)
  10.24(b)    -- Amendment No. 2 to the Credit Facility, dated as of May 15, 1992 (incorporated by reference to Exhibit
                 10.3(b) to the Company's 1992 Form 10-K)
  10.24(c)    -- Amendment No.  3 to  the Credit Facility,  dated as  of June 10,  1992 (incorporated  by reference  to
                 Exhibit 10.3(c) to the Company's 1992 Form 10-K)
  10.24(d)    -- Amendment No. 4  to the Credit  Facility, dated as of  August 24, 1992  (incorporated by reference to
                 Exhibit 10.3(d) to the Company's 1992 Form 10-K)
  10.24(e)    -- Amended and Restated Credit Agreement dated as of March 31, 1993 (incorporated by reference to Exhibit
                 10.3(e) to the Company's 1993 Form 10-K)
  10.24(f)    -- Amendment No. 1 to the Amended and Restated  Credit Agreement dated as of July 26, 1993  (incorporated
                 by reference to Exhibit 10.3(f) to the Company's 1993 Form 10-K)
  10.24(g)    -- Amended and Restated  Credit Agreement dated  as of December  29, 1993 (incorporated  by reference to
                 Exhibit 10.4(g) to the Company's 1994 Form 10-K)
  10.24(h)    -- Amendment  No.  4  to the  Amended  and  Restated Credit  Agreement  dated  as of  December  29,  1993
                 (incorporated by reference to Exhibit 10.4(h) to the Company's Form 10-K for the transition period July
                 1, 1994 to December 31, 1994)
  10.25(a)    -- Revolving Credit Agreement, dated as of August 11, 1995
  10.25(b)    -- First Amendment to Revolving Credit Agreement, dated as of December 15, 1996
  10.25(c)    -- Amendment No. 2 to Revolving Credit Agreement, dated as of May 20, 1996
  23.1        -- Consent of Ernst & Young LLP
  23.2        -- Consent of  McDermott, Will &  Emery, included in  the opinion of  McDermott, Will &  Emery, filed as
                 Exhibit 5.1`D'
  24.1        -- Power of Attorney of Mark C. Davis
  24.2        -- Power  of Attorney  of  other Directors  (included on  page  II-5 of  initial filing  of  Registration
                 Statement on June 6, 1997)*
  27          -- Financial Data Schedule (incorporated by reference to Exhibit 27 to the Company's March 31, 1997 Form
                 10-Q).
</TABLE>
    
 
- ------------
 
`D' To be filed by amendment
   
 *  Previously filed.
    


ITEM 17. UNDERTAKINGS.
 
     (A) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted  to directors, officers and controlling persons  of
the registrant pursuant to the foregoing provisions or otherwise, the registrant
has  been advised that in the opinion  of the Securities and Exchange Commission
such indemnification is against  public policy as expressed  in the Act and  is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities (other than the payment by the registrant of expenses  incurred
or  paid by a director,  officer or controlling person  of the registrant in the
successful defense  of any  action,  suit or  proceeding)  is asserted  by  such
director,  officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled  by controlling  precedent, submit  to a  court of  appropriate
jurisdiction  the question whether such indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.
 
     (B) The undersigned registrant hereby undertakes that:
 
          1. For purposes of determining any liability under the Securities  Act
     of  1933, the information omitted from the form of prospectus filed as part
     of this registration statement in reliance upon Rule 430A and contained  in
     the  form of prospectus filed by  the registrant pursuant to Rule 424(b)(1)
     or (4) or 497(h)  under the Securities  Act shall be deemed  to be part  of
     this registration statement as of the time it was declared effective.
 
          2.  For the purpose of determining  any liability under the Securities
     Act of  1933,  each  post-effective  amendment  that  contains  a  form  of
     prospectus  shall be deemed to be  a new registration statement relating to
     the securities offered therein and the offering of such securities at  that
     time shall be deemed to be the initial bona fide offering thereof.
 
                                      II-4
 
<PAGE>
<PAGE>
     (C)  The  undersigned registrant  hereby undertakes  that, for  purposes of
determining any  liability under  the Securities  Act of  1933, each  filing  of
registrant's  annual report  pursuant to section  13(a) or section  15(d) of the
Securities Exchange  Act of  1934  (and, where  applicable,  each filing  of  an
employee  benefit  plan's  annual  report  pursuant  to  section  15(d)  of  the
Securities Exchange  Act of  1934)  that is  incorporated  by reference  in  the
registration  statement  shall  be deemed  to  be a  new  registration statement
relating to the securities offered therein, and the offering of such  securities
at that time shall be deemed to be the initial bona fide offering thereof.
 
                                      II-5
<PAGE>
<PAGE>
                                   SIGNATURES
 
   
     Pursuant  to the requirements of the Securities Act of 1933, the registrant
certifies that it has  reasonable grounds to  believe that it  meets all of  the
requirements  for filing on Form S-3 and has duly caused this Amendment No. 1 to
the Registration  Statement to  be  signed on  its  behalf by  the  undersigned,
thereunto duly authorized, in the City of Livonia, State of Michigan on June 11,
1997.
    
 
   
                                          VALASSIS COMMUNICATIONS, INC.


                                          By:         DAVID A. BRANDON*
                                            ____________________________________
                                                      DAVID A. BRANDON
                                               CHAIRMAN, PRESIDENT AND CHIEF
                                                    EXECUTIVE OFFICER
    
 
   
     Pursuant  to the requirements of the Securities Act of 1933, this Amendment
No. 1  to the  Registration Statement  has been  signed below  by the  following
persons in the capacities indicated on June 11, 1997.
    
   
<TABLE>
<CAPTION>
                   NAME                                                     TITLE
- ------------------------------------------  ---------------------------------------------------------------------
<C>                                         <S>
             BRIAN M. POWERS*               Chairman of the Board of Directors
- ------------------------------------------
             BRIAN M. POWERS
 
            DAVID A. BRANDON*               President and Chief Executive Officer, Director
- ------------------------------------------    (Principal Executive Officer)
             DAVID A. BRANDON
 
            GRAHAM A. CUBBIN*               Director
- ------------------------------------------
             GRAHAM A. CUBBIN
 
            /s/ MARK C. DAVIS               Director
- ------------------------------------------
              MARK C. DAVIS
 
          JON M. HUNTSMAN, JR.*             Director
- ------------------------------------------
           JON M. HUNTSMAN, JR.
 
              JAMES PACKER*                 Director
- ------------------------------------------
               JAMES PACKER
 
            ROBERT L. RECCHIA*              Chief Financial Officer and Director
- ------------------------------------------    (Principal Financial and Accounting Officer)
            ROBERT L. RECCHIA
 
             ALAN F. SCHULTZ*               Chief Operating Officer and Director
- ------------------------------------------
             ALAN F. SCHULTZ
 
            FAITH WHITTLESEY*               Director
- ------------------------------------------
             FAITH WHITTLESEY
 
      *By:     /S/ BARRY P. HOFFMAN
             BARRY P. HOFFMAN
             ATTORNEY-IN-FACT
</TABLE>
    
 
                                      II-6



<PAGE>

<PAGE>

                              STATEMENT OF DIFFERENCES
                              ------------------------

The dagger symbol shall be expressed as 'D'


<PAGE>
<PAGE>
   
                                 EXHIBIT INDEX
    
 
   
     The  File  Number of  Valassis  Communications, Inc.,  the  Registrant (the
'Company'), and for all Exhibits incorporated by reference is 1-10991.
    
 
   
<TABLE>
<CAPTION>
                                                                                                  LOCATION OF EXHIBIT
 EXHIBIT                                                                                             IN SEQUENTIAL
 NUMBER                                  DESCRIPTION OF DOCUMENT                                   NUMBERING SYSTEM
- ---------  ------------------------------------------------------------------------------------   -------------------
<C>        <S>                                                                                    <C>
 1.1       -- Form of U.S. Purchase Agreement`D'
           -- Form of International Purchase Agreement`D'
 3.1       -- Restated  Certificate   of  Incorporation  of   Valassis  Communications,   Inc.
              (incorporated  by reference to Exhibit 3.1 to the Company's Registration Statement
              No. 33-45189)
 3.2       -- Amended and Restated  By-Laws of Valassis  Communications, Inc. (incorporated  by
              reference to Exhibit 3.2 to the Company's Registration Statement No. 33-45189)
 5.1       -- Opinion of McDermott, Will & Emery regarding the legality of the securities being
              registered`D'
10.1       -- Employment Agreement, dated  January 20, 1992, among  David A. Brandon, Valassis
              Communications, Inc.  and Valassis  Inserts, Inc.  (incorporated by  reference  to
              Exhibit 10.4 to the Company's Registration Statement No. 33-45189)
10.1(a)    -- Amendment to  Employment Agreement and  Non Qualified Stock  Option Agreement of
              David A. Brandon dated as of June  18, 1993 (incorporated by reference to  Exhibit
              10.4(a) to the Company's 1993 Form 10-K)
10.1(b)    -- Amendment to  Employment Agreement and  Non Qualified Stock  Option Agreement of
              David A. Brandon dated as  of July 9, 1995  (incorporated by reference to  Exhibit
              10.5(b) to the Company's 1995 Form 10-K)
10.1(c)    -- Amendment to Employment Agreement  of David A. Brandon  dated as of December 22,
              1995 (incorporated by  reference to  Exhibit 10.5(c)  to the  Company's 1995  Form
              10-K)
10.2       -- Employment Agreement, dated  January 20, 1992 among  Robert L. Recchia, Valassis
              Communications,  Inc.  and  Valassis  Inserts,  Inc.,  including  amendment  dated
              February  11, 1992  (incorporated by  reference to  Exhibit 10.5  to the Company's
              Registration Statement No. 33-45189)
10.2(a)    -- Amendment to  Employment Agreement and  Non Qualified Stock  Option Agreement  of
              Robert Recchia dated January 2, 1996 (incorporated by reference to Exhibit 10.6(a)
              to the Company's 1995 Form 10-K)
10.2(b)    -- Amendment to  Employment Agreement and  Non Qualified Stock  Option Agreement of
              Robert Recchia dated January 3, 1997 (incorporated by reference to Exhibit 10.6(b)
              of the Company's 1996 Form 10-K)
10.3       -- Employment Agreement, dated  January 20, 1992, among  Barry P. Hoffman,  Valassis
              Communications,  Inc.  and  Valassis  Inserts,  Inc.,  including  amendment  dated
              February 11, 1992  (incorporated by  reference to  Exhibit 10.6  to the  Company's
              Registration Statement No. 33-45189)
10.3(a)    -- Amendment to  Employment Agreement and  Non Qualified Stock  Option Agreement of
              Barry P. Hoffman  dated December 19,  1995 (incorporated by  reference to  Exhibit
              10.7(a) to the Company's 1995 Form 10-K)
10.4       -- 1992 Long-Term Incentive Plan, as amended (incorporated by reference to Exhibits
              4.1 and 4.2 to the Company's Form S-8 filed on February 17, 1993, No. 33-59670)
10.5       -- Valassis Inserts, Inc. Employees' 401(k) Retirement Savings Plan (incorporated by
              reference to Exhibit 10.8 to the Company's Registration Statement No. 33-45189)
10.5(a)    -- First Amendment of the Valassis Communications, Inc. Employees' 401(k) Retirement
              Savings Plan (incorporated by reference to  Exhibit 10.9(a) to the Company's  1995
              Form 10-K)
10.6       -- Valassis Inserts, Inc. Employees' Profit Sharing Plan (incorporated by reference
              to Exhibit 10.9 to the Company's Registration Statement No. 33-45189)
</TABLE>
    
 
<PAGE>
<PAGE>
 
   
<TABLE>
<CAPTION>
                                                                                                  LOCATION OF EXHIBIT
 EXHIBIT                                                                                             IN SEQUENTIAL
 NUMBER                                  DESCRIPTION OF DOCUMENT                                   NUMBERING SYSTEM
- ---------  ------------------------------------------------------------------------------------   -------------------
<C>        <S>                                                                                    <C>
10.6(a)    -- First Amendment of  the Valassis Communications,  Inc. Employees' Profit  Sharing
              Plan  (incorporated by  reference to Exhibit  10.10(a) to the  Company's 1995 Form
              10-K)
10.7       -- Tax Sharing Agreement, dated as of  December 31, 1991, among CII Holdings  Group,
              Inc.  and  each  of  its  U.S.  subsidiaries  and  Valassis  Communications,  Inc.
              (incorporated  by  reference  to  Exhibit  10.10  to  the  Company's  Registration
              Statement No. 33-45189)
10.8       -- Access Agreement, dated as of  December 31, 1991, among Valassis Communications,
              Inc.,  Consolidated  Press  Holdings  Limited   and  certain  of  its   affiliates
              (incorporated  by  reference  to  Exhibit  10.11  to  the  Company's  Registration
              Statement No. 33-45189)
10.9       -- Consolidated Federal  Income Tax  Liability Allocation Agreement,  dated July  1,
              1989, between Valassis Communications, Inc. and certain subsidiaries (incorporated
              by  reference  to  Exhibit  10.13  to  the  Company's  Registration  Statement No.
              33-45189)
10.10      -- Valassis Inserts, Inc. Plant Employees Pension Plan (incorporated by reference to
              Exhibit 10.14 to the Company's Registration Statement No. 33-45189)
10.11      -- Employment Agreement among Richard N. Anderson, Valassis Communications, Inc. and
              Valassis Inserts,  Inc.  (incorporated  by  reference  to  Exhibit  10.16  to  the
              Company's Registration No. 33-45189)
10.11(a)   -- Amendment  to  Employment   Agreement  among  Richard   N.  Anderson,  Valassis
              Communications, Inc.  and Valassis  Inserts, Inc.  (incorporated by  reference  to
              Exhibit  10.15(a) to the Company's Form 10-K  for the transition period of July 1,
              1994 to December 31, 1994)
10.11(b)   -- Amendment to  Employment Agreement and  Non Qualified Stock  Option Agreement  of
              Richard  N. Anderson dated December 15, 1995 (incorporated by reference to Exhibit
              10.15(b) to the Company's 1995 Form 10-K)
10.12      -- Employment Agreement  among Alan  F. Schultz, Valassis  Communications, Inc.  and
              Valassis  Inserts,  Inc.  (incorporated  by  reference  to  Exhibit  10.17  to the
              Company's Registration Statement No. 33-45189)
10.12(a)   -- Amendment to Employment Agreement among Alan F. Schultz, Valassis Communications,
              Inc. and Valassis Inserts, Inc. (incorporated by reference to Exhibit 10.16(a)  to
              the Form 10-K for the transition period of July 1, 1994 to December 31, 1994)
10.12(b)   -- Amendment to  Employment Agreement  and Non  Qualified Stock  Option of  Alan F.
              Schultz dated December 19, 1995 (incorporated by reference to Exhibit 10.16(b)  to
              the Company's 1995 Form 10-K)
10.13      -- Valassis  Communications, Inc.  Employee  Stock Purchase  Plan  (incorporated by
              reference to Exhibit 10.17 to the 1992 Form 10-K)
10.14      -- Valassis  Communications, Inc.  Non-Employee Directors'  Stock Compensation  Plan
              (incorporated  by reference  to Exhibit  4.3 to  the Company's  Form S-8  filed on
              February 17, 1993, No. 33-59670)
10.15      -- Senior Executive Annual Bonus Plan (incorporated by reference to Exhibit A to the
              Company's Proxy Statement dated October 24, 1994)
10.16      -- Conpress Stock Option  Agreement (incorporated by reference  to Exhibit 10.20  to
              the Company's June 30, 1996 Form 10-Q)
10.17      -- Lease for New Headquarters Building  (incorporated by reference to Exhibit 10.21
              to the Company's June 30, 1996 Form 10-Q)
10.18      -- Registration Rights Agreement between the Company and the Selling Stockholder`D'
10.19      -- Assignment of Stock  Option Agreement dated June  5, 1997 among Conpress  Cayman,
              LDC, Consolidated Press International Limited, Conpress International (Netherlands
              Antilles) N.V. and Valassis Communications, Inc.
10.20      -- Indenture between  Valassis Communications,  Inc. and The  Bank of  New York, as
              trustee, relating to the 9.55% Senior Notes due 2003 (incorporated by reference to
              Exhibit 4.1 to the Company's Form 10-K  for the transition period July 1, 1994  to
              December 31, 1994)
</TABLE>
    
 
 
<PAGE>
<PAGE>
 
   
<TABLE>
<CAPTION>
                                                                                                  LOCATION OF EXHIBIT
 EXHIBIT                                                                                             IN SEQUENTIAL
 NUMBER                                  DESCRIPTION OF DOCUMENT                                   NUMBERING SYSTEM
- ---------  ------------------------------------------------------------------------------------   -------------------
<C>        <S>                                                                                    <C>
10.21      -- Form of Indenture between Valassis Communications, Inc. and The Bank of New York,
              as  trustee,  relating  to the  8  3/8%  Senior Notes  due  1997  (incorporated by
              reference to Exhibit 4.1 to the Company's Registration Statement No. 33-45285)
10.21(a)   -- First  Supplemental  Indenture  dated  as of  March  31,  1993  (incorporated  by
              reference to Exhibit 10.1(a) to the Company's 1993 Form 10-K)
10.22      -- Form of Indenture between Valassis Communications, Inc. and The Bank of New York,
              as  trustee,  relating  to the  8  7/8%  Senior Notes  due  1999  (incorporated by
              reference to Exhibit 4.3 to the Company's Registration Statement No. 33-45285)
10.22(a)   -- First  Supplemental  Indenture  dated  as of  March  31,  1993  (incorporated  by
              reference to Exhibit 10.2(a) to the Company's 1993 Form 10-K)
10.23      -- Form of Indenture between Valassis Communications, Inc. and The Bank of New York,
              as   trustee,  relating  to  the  9   3/8%  Senior  Subordinated  Notes  due  1999
              (incorporated by reference to Exhibit 4.2 to the Company's Registration  Statement
              No. 33-45285)
10.23(a)   -- First  Supplemental  Indenture  dated  as of  March  31,  1993  (incorporated by
              reference to Exhibit 3 to the Company's Form 8-K dated as of March 31, 1993)
10.24      -- Credit  Agreement  dated as  of  March 6,  1992  (the 'Credit  Facility'),  among
              Valassis  Communications, Inc.,  the institutions named  therein, the institutions
              named therein as issuing  banks, Citicorp USA, Inc.,  as agent and  administrative
              agent,  and Westpac  Banking Corporation, as  agent (incorporated  by reference to
              Exhibit 10.3 to the Company's Registration Statement No. 33-45189)
10.24(a)   -- Amended and Restated Amendment No. 1 to the Credit Facility, dated as of March 6,
              1992 (incorporated by reference to  Exhibit 10.3(a) to the Company's  Registration
              Statement No. 33-45189)
10.24(b)   -- Amendment No. 2 to the Credit Facility, dated as of May 15, 1992 (incorporated by
              reference to Exhibit 10.3(b) to the Company's 1992 Form 10-K)
10.24(c)   -- Amendment No. 3 to the Credit Facility,  dated as of June 10, 1992 (incorporated
              by reference to Exhibit 10.3(c) to the Company's 1992 Form 10-K)
10.24(d)   -- Amendment No. 4 to the Credit Facility, dated as of August 24, 1992 (incorporated
              by reference to Exhibit 10.3(d) to the Company's 1992 Form 10-K)
10.24(e)   -- Amended and Restated Credit Agreement dated as of March 31, 1993 (incorporated by
              reference to Exhibit 10.3(e) to the Company's 1993 Form 10-K)
10.24(f)   -- Amendment No. 1 to the Amended and Restated Credit Agreement dated as of July 26,
              1993 (incorporated by  reference to  Exhibit 10.3(f)  to the  Company's 1993  Form
              10-K)
10.24(g)   -- Amended and Restated Credit Agreement dated as of December 29, 1993 (incorporated
              by reference to Exhibit 10.4(g) to the Company's 1994 Form 10-K)
10.24(h)   -- Amendment No. 4 to the Amended and Restated Credit Agreement dated as of December
              29,  1993 (incorporated by reference to Exhibit 10.4(h) to the Company's Form 10-K
              for the transition period July 1, 1994 to December 31, 1994)
10.25(a)   -- Revolving Credit Agreement, dated as of August 11, 1995
10.25(b)   -- First Amendment to Revolving Credit Agreement, dated as of December 15, 1996
10.25(c)   -- Amendment No. 2 to Revolving Credit Agreement, dated as of May 20, 1996
</TABLE>
    
 
 
<PAGE>
<PAGE>
 
   
<TABLE>
<CAPTION>
                                                                                                  LOCATION OF EXHIBIT
 EXHIBIT                                                                                             IN SEQUENTIAL
 NUMBER                                  DESCRIPTION OF DOCUMENT                                   NUMBERING SYSTEM
- ---------  ------------------------------------------------------------------------------------   -------------------
<C>        <S>                                                                                    <C>
23.1       -- Consent of Ernst & Young LLP
23.2       -- Consent of McDermott, Will & Emery, included in the opinion of McDermott, Will  &
              Emery, filed as Exhibit 5.1`D'
24.1       -- Power of Attorney of Mark C. Davis
24.2       -- Power of Attorney of other Directors (included on page II-5 of initial filing of
              Registration Statement on June 6, 1997)*
27         -- Financial Data Schedule (incorporated by reference to Exhibit 27 to the Company's
              March 31, 1997 Form 10-Q).
</TABLE>
    
 
   
- ------------
    
 
   
`D' To be filed by amendment
 *  Previously filed.
    

<PAGE>



<PAGE>

                                                                   Exhibit 10.19
 
                              Conpress Cayman, LDC
                    Consolidated Press International Limited
               Conpress International (Netherlands Antilles) N.V.
 
                                                                    June 5, 1997
 
Valassis Communications, Inc.
19975 Victor Parkway
Livonia, MI 48152
 
                             Stock Option Agreement
 
Dear Sirs:
 
     We refer to the Stock Option Agreement, dated as of May 9, 1996, among
Valassis Communications, Inc., Conpress Cayman, LDC, and Consolidated Press
International Limited (the 'Agreement'). Capitalized terms herein have the
meanings given them in the Agreement.
 
     As we have previously discussed, Conpress is planning to dispose of a
substantial portion of its holdings of the common stock, par value $.01 per
share, of Valassis in a registered public offering in the United States. In
connection therewith, it has been contemplated that all of the Valassis shares
owned by Conpress would be transferred to Conpress International (Netherlands
Antilles) N.V. ('CINA'). In connection with such transfer, it has also been
planned to transfer all of the rights and obligations of Conpress and CPIL under
the Agreement to CINA, and for CINA to assume all of such obligations and be
entitled to all of such rights of Conpress and CPIL under such Agreement.
Moreover, in conjunction with the proposed public offering, CINA plans to cause
the Company to consummate the repurchase by the Company of certain Valassis
shares pursuant to the Agreement. Accordingly, the parties hereto agree as
follows:
 
     All of the rights and obligations of Conpress and CPIL under the Agreement
are hereby sold, assigned and transferred, for good and valuable consideration,
to CINA and CINA hereby assumes all the obligations of Conpress and CPIL under
such Agreement, and shall be entitled to all of the rights and benefits of
Conpress and CPIL thereunder. Without limiting the foregoing, all rights and
obligations of Conpress and CPIL with respect to its exercise of its rights
under the

<PAGE>


<PAGE>


Agreement  as to a total of 1,026,200  Valassis shares are hereby transferred to
CINA, which shall be deemed to have properly exercised such rights in the first
instance.
 
     The provisions of this letter shall become effective, as of the date
hereof, upon execution of this letter by all of the parties hereto.
 
     If you agree with the foregoing, kindly sign and return to us, by
telecopier followed by 'hard copy', a counterpart of this letter.
 
 
                                         Very truly yours,

                                         CONPRESS CAYMAN, LDC
                       
                                         By:     /s/ P.G. BEER
                                             ...................................
                                              For and on behalf of
                                              Conpress Investments B.V. and
                                              Conpress International
                                              (Netherlands Antilles) N.V.
 
                                          CONSOLIDATED PRESS INTERNATIONAL
                                            LIMITED
                      
                                           By:     /s/ P.G. BEER
                                             ...................................
                                                     Director
 
                                          CONPRESS INTERNATIONAL
                                          (NETHERLANDS ANTILLES) N.V.
                      
                                          By:      /s/ P.G. BEER
                                             ...................................
                                                       Director
 
Accepted and agreed to as of the
date first above written.
 
VALASSIS COMMUNICATIONS, INC.

 By: /s/ Barry P. Hoffman
 ......................

<PAGE>




<PAGE>

                          VALASSIS COMMUNICATIONS, INC.

                           REVOLVING CREDIT AGREEMENT

                           DATED AS OF AUGUST 11, 1995

                             COMERICA BANK, AS AGENT



<PAGE>
<PAGE>


                                TABLE OF CONTENTS
                                -----------------

<TABLE>
<CAPTION>
                                                                                                               Page
         <S>      <C>                                                                                           <C>
         1.       DEFINITIONS...................................................................................  1

                  1.1        "Account(s)".......................................................................  1
                  1.2        "Account Debtor"...................................................................  1
                  1.3        "Advance(s)".......................................................................  1
                  1.4        "Affiliate"........................................................................  1
                  1.5        "Agent"............................................................................  1
                  1.6        "Agent's Fees".....................................................................  1
                  1.7        "Alternate Base Rate"..............................................................  2
                  1.8        "Applicable Fee Percentage"........................................................  2
                  1.9        "Applicable Interest Rate".........................................................  2
                  1.10       "Banks"............................................................................  2
                  1.11       "Borrowing Base and Covenant Compliance
                               Report"..........................................................................  2
                  1.12       "Business Day".....................................................................  2
                  1.13       "Capital Expenditures".............................................................  2
                  1.14       "Change of Ownership"..............................................................  2
                  1.15       "Change of Control"................................................................  2
                  1.16       "Collateral".......................................................................  3
                  1.17       "Collateral Documents".............................................................  3
                  1.18       "Company Collateral Documents".....................................................  3
                  1.19       "Consolidated".....................................................................  3
                  1.20       "Consolidated Net Worth"...........................................................  3
                  1.21       "Core Business"....................................................................  3
                  1.22       "Debt".............................................................................  3
                  1.23       "De Minimis Matters"...............................................................  4
                  1.24       "Default"..........................................................................  4
                  1.25       "Dollar" or "Dollars"..............................................................  4
                  1.26       "EBITDA"...........................................................................  4
                  1.27       "Eligible Account".................................................................  4
                  1.28       "ERISA"............................................................................  6
                  1.29       "ERISA Affiliate"..................................................................  6
                  1.30       "Eurocurrency-based Advance".......................................................  6
                  1.31       "Eurocurrency-based Rate"..........................................................  6
                  1.32       "Eurocurrency-Interest Period".....................................................  7
                  1.33       "Eurocurrency Lending Office"......................................................  7
                  1.34       "Event of Default".................................................................  7
                  1.35       "Facility Fee".....................................................................  7
</TABLE>

                                     - i -



<PAGE>
<PAGE>


                               TABLE OF CONTENTS
                               -----------------
                                  (Continued)
<TABLE>
<CAPTION>
                                                                                                                Page
                                                                                                                ----
                  <S>        <C>                                                                                 <C>
                  1.36       "Federal Funds Effective Rate".....................................................  7
                  1.37       "Fees".............................................................................  7
                  1.38       "Fixed Charge Coverage Ratio"......................................................  8
                  1.39       "Financial Statements".............................................................  8
                  1.40       "Foreign Employee Benefit Plan"....................................................  8
                  1.41       "Funded Debt"......................................................................  8
                  1.42       "GAAP".............................................................................  8
                  1.43       "Governmental Obligations".........................................................  8
                  1.44       "Gross-up".........................................................................  8
                  1.45       "Guaranties".......................................................................  8
                  1.46       "Hazardous Material"...............................................................  9
                  1.47       "Hazardous Material Law(s)"........................................................  9
                  1.48       "Hereof", "hereto", "hereunder"....................................................  9
                  1.49       "Indebtedness".....................................................................  9
                  1.50       "Indentures"....................................................................... 10
                  1.51       "Interest Expense"................................................................. 10
                  1.52       "Intangible Assets"................................................................ 10
                  1.53       "Interest Period".................................................................. 10
                  1.54       "Internal Revenue Code"............................................................ 10
                  1.55       "Investment"....................................................................... 10
                  1.56       "Joint Venture".................................................................... 11
                  1.57       "Lien"............................................................................. 11
                  1.58       "Loan Documents"................................................................... 11
                  1.59       "Majority Banks"................................................................... 11
                  1.60       "Margin"........................................................................... 11
                  1.61       "Maximum Subsidiary Investment Amount"............................................. 12
                  1.62       "Moody's".......................................................................... 12
                  1.63       "Moody's Rating"................................................................... 12
                  1.64       "Mortgages"........................................................................ 12
                  1.65       "Net Income"....................................................................... 12
                  1.66       "Notes"............................................................................ 12
                  1.67       "Pension Plan(s)".................................................................. 12
                  1.68       "Percentage"....................................................................... 12
                  1.69       "Permitted Acquisitions"........................................................... 13
                  1.70       "Permitted Encumbrances"........................................................... 14
                  1.71       "Permitted Investments"............................................................ 15
                  1.72       "Permitted Merger(s)".............................................................. 16
                  1.73       "Permitted Subordinated Indebtedness".............................................. 17
</TABLE>

                                     - ii -



<PAGE>
<PAGE>


                               TABLE OF CONTENTS
                               -----------------
                                  (Continued)
<TABLE>
<CAPTION>
                                                                                                                Page
                                                                                                                ----
                  <S>        <C>                                                                                 <C>
                  1.74       "Permitted Transfer(s)"............................................................ 17
                  1.75       "Person"........................................................................... 18
                  1.76       "Prime Rate"....................................................................... 18
                  1.77       "Prime-based Advance".............................................................. 18
                  1.78       "Prime-based Rate"................................................................. 18
                  1.79       "Prior Agreement".................................................................. 18
                  1.80       "Prior Lenders".................................................................... 18
                  1.81       "Prior Notes"...................................................................... 18
                  1.82       "Rating Agency".................................................................... 18
                  1.83       "Request for Advance".............................................................. 18
                  1.84       "Revolving Credit"................................................................. 18
                  1.85       "Revolving Credit Aggregate Commitment"............................................ 18
                  1.86       "Revolving Credit Maturity Date"................................................... 19
                  1.87       "S&P".............................................................................. 19
                  1.88       "S&P Rating"....................................................................... 19
                  1.89       "Security Agreements".............................................................. 19
                  1.90       "Senior Debt to Cash Flow Ratio"................................................... 19
                  1.91       "Senior Indentures"................................................................ 19
                  1.92       "Senior Notes"..................................................................... 19
                  1.93       "Stock Pledges".................................................................... 19
                  1.94       "Subordinated Indenture"........................................................... 20
                  1.95       "Subordinated Notes"............................................................... 20
                  1.96       "Subsidiaries Collateral Documents"................................................ 20
                  1.97       "Subsidiary(ies)".................................................................. 20
                  1.98       "Tax Payments"..................................................................... 20
                  1.99       "UCC".............................................................................. 20
                  1.100      "Wholly-Owned Subsidiary".......................................................... 20
                  1.101      "Wichita Bonds".................................................................... 21

         2.       REVOLVING CREDIT.............................................................................. 21

                  2.1        Revolving Credit Commitment........................................................ 21
                  2.2        Accrual of Interest and Maturity................................................... 21
                  2.3        Requests for Advances and Requests for
                               Refundings and Conversions of Advances........................................... 21
                  2.4        Disbursement of Advances........................................................... 23
                  2.5        Prime-based Advance in Absence of Election or
                               Upon Default..................................................................... 24

</TABLE>

                                     - iii -



<PAGE>
<PAGE>


                               TABLE OF CONTENTS
                               -----------------
                                  (Continued)
<TABLE>
<CAPTION>
                                                                                                                Page
                                                                                                                ----
                  <S>        <C>                                                                                 <C>
                  2.6        Facility Fee....................................................................... 24
                  2.7        Reduction of Indebtedness; Revolving Credit
                               Aggregate Commitment............................................................. 24
                  2.8        Revolving Credit as Renewal; Application of
                               Advances Thereafter.............................................................. 24
                  2.9        Extension of Revolving Credit Maturity
                               Date............................................................................. 25
                  2.10       Optional Reduction or Termination of
                               Revolving Credit Aggregate Commitment............................................ 25

         3.       MARGIN ADJUSTMENTS; INTEREST PAYMENTS......................................................... 26

                  3.1        Margin Adjustments................................................................. 26
                  3.2        Prime-based Interest Payments...................................................... 26
                  3.3        Eurocurrency-based Interest Payments............................................... 27
                  3.4        Interest Payments on Conversions................................................... 27
                  3.5        Interest on Default................................................................ 27
                  3.6        Prepayment......................................................................... 27

         4.       CONDITIONS.................................................................................... 28

                  4.1        Execution of Notes and this Agreement.............................................. 28
                  4.2        Corporate Authority................................................................ 28
                  4.3        Company Collateral Documents....................................................... 28
                  4.4        Subsidiaries Collateral Documents.................................................. 29
                  4.5        Licenses, Permits, Etc............................................................. 29
                  4.6        Representations and Warranties -- All
                               Parties.......................................................................... 30
                  4.7        Opinion of Counsel................................................................. 30
                  4.8        No Default; No Material Adverse Change............................................. 30
                  4.9        Company's Certificate.............................................................. 30
                  4.10       Other Documents and Instruments.................................................... 30
                  4.11       Continuing Conditions.............................................................. 30

         5.       REPRESENTATIONS AND WARRANTIES................................................................ 31

                  5.1        Corporate Authority................................................................ 31
                  5.2        Due Authorization - Company........................................................ 31

</TABLE>

                                     - iv -



<PAGE>
<PAGE>


                               TABLE OF CONTENTS
                               -----------------
                                  (Continued)
<TABLE>
<CAPTION>
                                                                                                                Page
                                                                                                                ----
                  <S>        <C>                                                                                 <C>
                  5.3        Due Authorization - Subsidiaries................................................... 32
                  5.4        Title to Collateral - Company...................................................... 32
                  5.5        Title to Collateral - Subsidiaries................................................. 32
                  5.6        Encumbrances....................................................................... 32
                  5.7        Capital Stock; Shareholders; Subsidiaries.......................................... 32
                  5.8        Investments in Non-Subsidiaries.................................................... 32
                  5.9        Taxes.............................................................................. 33
                  5.10       No Defaults........................................................................ 33
                  5.11       Enforceability of Agreement and Loan
                               Documents -- Company............................................................. 33
                  5.12       Enforceability of Loan Documents --
                               Subsidiaries..................................................................... 33
                  5.13       Compliance with Laws............................................................... 33
                  5.14       Non-contravention -- Company....................................................... 33
                  5.15       Non-contravention -- Subsidiaries.................................................. 34
                  5.16       No Litigation -- Company........................................................... 34
                  5.17       No Litigation -- Subsidiaries...................................................... 34
                  5.18       Consents, Approvals and Filings, Etc............................................... 34
                  5.19       Agreements Affecting Financial Condition........................................... 35
                  5.20       No Investment Company or Margin Stock.............................................. 35
                  5.21       ERISA.............................................................................. 35
                  5.22       Conditions Affecting Business or
                               Properties....................................................................... 36
                  5.23       Environmental and Safety Matters................................................... 36
                  5.24       Accuracy of Information............................................................ 37
                  5.25       Foreign Employee Benefit Plans..................................................... 37

         6.       AFFIRMATIVE COVENANTS......................................................................... 38

                  6.1        Preservation of Existence, Etc..................................................... 38
                  6.2        Keeping of Books................................................................... 38
                  6.3        Reporting Requirements............................................................. 38
                  6.4        Net Worth.......................................................................... 40
                  6.5        Fixed Charge Coverage Ratio........................................................ 40
                  6.6        Senior Debt to Cash Flow Ratio..................................................... 41
                  6.7        EBITDA............................................................................. 41
                  6.8        Taxes.............................................................................. 41
                  6.9        Inspections........................................................................ 41

</TABLE>

                                     - v -



<PAGE>
<PAGE>


                               TABLE OF CONTENTS
                               -----------------
                                  (Continued)
<TABLE>
<CAPTION>
                                                                                                                Page
                                                                                                                ----
                  <S>        <C>                                                                                 <C>
                  6.10       Further Assurances; Financing Statements........................................... 42
                  6.11       Compliance with Leases............................................................. 42
                  6.12       Indemnification.................................................................... 42
                  6.13       Governmental and Other Approvals................................................... 42
                  6.14       Insurance.......................................................................... 43
                  6.15       Compliance with Laws............................................................... 43
                  6.16       Compliance with ERISA.............................................................. 44
                  6.17       ERISA Notices...................................................................... 44
                  6.18       Foreign Employee Benefit Plans..................................................... 45
                  6.19       Notices re Other Debt.............................................................. 45
                  6.20       Rating Change...................................................................... 45
                  6.21       Wichita Bonds...................................................................... 45

         7.       NEGATIVE COVENANTS............................................................................ 45

                  7.1        Capital Structure and Redemptions.................................................. 45
                  7.2        Business Purposes.................................................................. 46
                  7.3        Mergers or Dispositions............................................................ 46
                  7.4        Indebtedness....................................................................... 46
                  7.5        Liens.............................................................................. 47
                  7.6        Acquisitions....................................................................... 47
                  7.7        Dividends.......................................................................... 47
                  7.8        Investments........................................................................ 48
                  7.9        Accounts Receivable................................................................ 49
                  7.10       Transactions with Affiliates....................................................... 49
                  7.11       No Further Negative Pledges........................................................ 49
                  7.12       Permitted Subordinated Indebtedness................................................ 49
                  7.13       Sale and Leaseback................................................................. 49
                  7.14       Corporate Documents................................................................ 50
                  7.15       Fiscal Year........................................................................ 50
                  7.16       Senior Notes....................................................................... 50
                  7.17       Maximum Subsidiary Investment Amount............................................... 50

         8.       DEFAULTS...................................................................................... 50

                  8.1        Events of Default.................................................................. 50
                  8.2        Exercise of Remedies............................................................... 52
                  8.3        Rights Cumulative.................................................................. 53

</TABLE>

                                     - vi -



<PAGE>
<PAGE>


                               TABLE OF CONTENTS
                               -----------------
                                  (Continued)
<TABLE>
<CAPTION>
                                                                                                                Page
                                                                                                                ----
                  <S>        <C>                                                                                 <C>
                  8.4        Waiver by Company of Certain Laws.................................................. 53
                  8.5        Waiver of Defaults................................................................. 53
                  8.6        Deposits and Accounts.............................................................. 53

         9.       PAYMENTS, RECOVERIES AND COLLECTIONS.......................................................... 54

                  9.1        Payment Procedure.................................................................. 54
                  9.2        Application of Proceeds of Collateral.............................................. 55
                  9.3        Pro-rata Recovery.................................................................. 56
                  9.4        Deposits and Accounts.............................................................. 56

         10.      CHANGES IN LAW OR CIRCUMSTANCES; INCREASED COSTS.............................................. 56

                  10.1       Reimbursement of Prepayment Costs.................................................. 56
                  10.2       Agent's Eurocurrency Lending Office................................................ 57
                  10.3       Circumstances Affecting Eurocurrency-based
                               Rate Availability................................................................ 57
                  10.4       Laws Affecting Eurocurrency-based Advance
                               Availability..................................................................... 58
                  10.5       Increased Cost of Eurocurrency-based
                               Advances......................................................................... 58
                  10.6       Other Increased Costs.............................................................. 59

         11.      AGENT......................................................................................... 60

                  11.1       Appointment of Agent............................................................... 60
                  11.2       Deposit Account with Agent......................................................... 60
                  11.3       Scope of Agent's Duties............................................................ 60
                  11.4       Successor Agent.................................................................... 61
                  11.5       Loans by Agent..................................................................... 62
                  11.6       Credit Decisions................................................................... 62
                  11.7       Agent's Fees....................................................................... 62
                  11.8       Authority of Agent to Enforce Notes and This
                               Agreement........................................................................ 62
                  11.9       Indemnification.................................................................... 62
                  11.10      Knowledge of Default............................................................... 63
                  11.11      Agent's Authorization; Action by Banks............................................. 63
                  11.12      Enforcement Actions by the Agent................................................... 64
</TABLE>

                                     - vii -



<PAGE>
<PAGE>


                               TABLE OF CONTENTS
                               -----------------
                                  (Continued)
<TABLE>
<CAPTION>
                                                                                                                Page
                                                                                                                ----
         <S>     <C>                                                                                             <C>

         12.      MISCELLANEOUS................................................................................. 64

                  12.1       Restatement of Prior Agreement..................................................... 64
                  12.2       Accounting Principles.............................................................. 64
                  12.3       Consent to Jurisdiction............................................................ 65
                  12.4       Law of Michigan.................................................................... 65
                  12.5       Interest........................................................................... 65
                  12.6       Closing Costs and Other Costs...................................................... 66
                  12.7       Notices............................................................................ 66
                  12.8       Further Action..................................................................... 67
                  12.9       Successors and Assigns; Participations;
                               Assignments...................................................................... 67
                  12.10      Indulgence......................................................................... 67
                  12.11      Counterparts....................................................................... 67
                  12.12      Amendment and Waiver............................................................... 68
                  12.13      Taxes and Fees..................................................................... 68
                  12.14      Confidentiality.................................................................... 68
                  12.15      Withholding Taxes.................................................................. 69
                  12.16      Release of Collateral.............................................................. 70
                  12.17      Power of Attorney.................................................................. 70
                  12.18      WAIVER OF JURY TRIAL............................................................... 71
                  12.19      Complete Agreement; Conflicts...................................................... 71
                  12.20      Severability....................................................................... 71
                  12.21      Table of Contents and Headings..................................................... 72
                  12.22      Construction of Certain Provisions................................................. 72
                  12.23      Independence of Covenants.......................................................... 72
                  12.24      Reliance on and Survival of Various
                               Provisions....................................................................... 72
                  12.25      Effective Upon Execution........................................................... 72
                  12.26      Payment of Fees.................................................................... 72

</TABLE>


EXHIBITS
- --------

         A        FORM OF BORROWING BASE AND COVENANT COMPLIANCE REPORT

         B        FORM OF REVOLVING CREDIT NOTE

                                    - viii -



<PAGE>
<PAGE>


                               TABLE OF CONTENTS
                               -----------------
                                  (Continued)

                                                                            Page
                                                                            ____

         C        PERCENTAGES

         D        FORM OF REQUEST FOR ADVANCE

         E        WICHITA, KANSAS LEGAL DESCRIPTION

SCHEDULES

         1.8                 Pricing Matrix
         1.72                Additional Permitted Encumbrances
         5.7                 Subsidiaries
         5.8                 Joint Ventures
         5.16                Litigation - Company
         5.17                Litigation - Subsidiaries
         5.21                Pension Plans
         5.23                Environmental Matters
         5.24                Unrealized or Anticipated losses
         7.4                 Additional Permitted Indebtedness
         7.8                 Additional Permitted Investments


                                      - ix -



<PAGE>
<PAGE>


                                CREDIT AGREEMENT

         THIS  CREDIT  AGREEMENT  ("Agreement")  is made as of the  11th  day of
August,  1995, by and among  Comerica Bank,  Westpac  Banking  Corporation,  The
Long-Term Credit Bank of Japan, Ltd. Chicago Branch (individually, a "Bank", and
collectively  the  "Banks"),  Comerica  Bank,  as agent  for the  Banks (in such
capacity,  "Agent"), and Valassis  Communications,  Inc., a Delaware corporation
("Company").

         COMPANY, AGENT AND BANKS AGREE:

         1. DEFINITIONS

         For the purposes of this  Agreement the  following  terms will have the
following meanings:

         1.1  "Account(s)"  shall  mean any  account or  account  receivable  as
defined under the UCC, including without limitation, with respect to any Person,
any right of such  Person to payment  for goods  sold or leased or for  services
rendered.

         1.2 "Account  Debtor" shall mean the party who is obligated on or under
any Account.

         1.3 "Advance(s)"  shall mean a borrowing  requested by Company and made
by Banks under Section 2.1 of this Agreement,  including without  limitation any
readvance,  refunding or  conversion of such  borrowing  pursuant to Section 2.3
hereof, and shall include, as applicable,  a  Eurocurrency-based  Advance and/or
Primebased Advance.

         1.4  "Affiliate"  shall mean,  with  respect to any  Person,  any other
Person or group acting in concert in respect of the first Person that,  directly
or indirectly,  through one or more intermediaries,  controls,  or is controlled
by, or is under  common  control  with such first  Person.  For purposes of this
definition,   "control"  (including,   with  correlative  meanings,   the  terms
"controlled  by" and "under common control  with"),  as used with respect to any
Person or group of Persons,  shall mean the possession,  directly or indirectly,
of the power to direct or cause the direction of management and policies of such
Person,  whether



<PAGE>
<PAGE>

through the ownership of voting securities or by contract or otherwise.

         1.5  "Agent"  shall  mean  Comerica  Bank,  in its  capacity  as  agent
hereunder,  or any successor  agent  appointed in  accordance  with Section 11.4
hereof.

         1.6 "Agent's  Fees" shall mean those agency and other fees and expenses
required to be paid by Company to Agent under Section 11.7 hereof.

         1.7 "Alternate Base Rate" shall mean, for any day, an interest rate per
annum  equal to the Federal  Funds  Effective  Rate in effect on such day,  plus
one-half of one percent (1/2%).

         1.8  "Applicable  Fee  Percentage"  shall  mean,  as  of  any  date  of
determination  thereof, the applicable percentage used to calculate the Facility
Fee due and payable hereunder, determined (based on the Company's Moody's Rating
and S&P Rating) by reference to the  appropriate  columns in the pricing  matrix
attached to this Agreement as SCHEDULE 1.8.

         1.9 "Applicable Interest Rate" shall mean the Eurocurrencybased Rate or
the   Prime-based   Rate,   applicable   to  an  Advance   (in  the  case  of  a
Eurocurrency-based  Advance,  for the relevant Interest Period),  as selected by
Company from time to time subject to the terms and conditions of this Agreement.

         1.10 "Banks" shall mean Comerica Bank, Westpac Banking Corporation, The
Long Term Credit Bank of Japan,  Ltd.  Chicago  Branch and their  successors  or
assigns.

         1.11  "Borrowing  Base and Covenant  Compliance  Report" shall mean the
report to be furnished by Company to the Agent, in the form of attached  EXHIBIT
"A" and certified by the chief financial  officer of Company pursuant to Section
6.3, hereof (or in such officer's  absence,  a responsible  senior officer),  in
which report  Company shall set forth,  among other  things,  a report as to its
Eligible  Accounts  and  detailed  calculations  and  the  resultant  ratios  or
financial  tests with respect to the financial  covenants  contained in Sections
6.4, 6.5, 6.6 and 6.7 of this Agreement.

                                       2



<PAGE>
<PAGE>


         1.12  "Business  Day" shall mean (i) with  respect to  Eurodollar-based
Advances,  any day on which commercial  banks are open for domestic  business in
Detroit,  London and New York and (ii) in all other instances,  any day on which
commercial banks are open for domestic business in Detroit and New York.

         1.13 "Capital Expenditures" shall mean for any period of determination,
without  duplication,  any amounts  paid or accrued  during such period which in
accordance  with GAAP would be classified as capital  expenditures  on a balance
sheet.

         1.14 "Change of Ownership" shall mean an event or series of events that
occurs at any time by which Kerry F.B. Packer ceases to be the beneficial owner,
directly or indirectly, of at least 42% of the voting stock of Company.

         1.15  "Change  of  Control"  shall mean an event or series of events by
which (i) any Person (other than Kerry F.B.  Packer,  James Packer or any Person
in which  either  Kerry F. B. Packer or James  Packer had the ability to control
the  management or policies of such Person),  who as of the date hereof does not
have the  power to elect a  majority  of the  Board  of  Directors  of  Company,
acquires  the power to vote  sufficient  number  of  shares  of voting  stock of
Company to enable such Person to elect a majority of the Board of  Directors  of
Company; or (ii) with respect to each Subsidiary, Company shall own, directly or
indirectly,  less than 51% of the issued and  outstanding  capital stock of such
Subsidiary unless such change in ownership is the result of a Permitted Merger.

         1.16 "Collateral" shall mean all property or rights in which a security
interest, mortgage, lien or other encumbrance for the benefit of the Banks is or
has been  granted  or arises or has  arisen,  under or in  connection  with this
Agreement, the other Loan Documents or otherwise.

         1.17 "Collateral Documents" shall mean the Company Collateral Documents
and the Subsidiaries Collateral Documents.

         1.18 "Company Collateral Documents" shall mean the Security Agreements,
the Stock Pledges, the Mortgages,  and all other security documents executed and
delivered by Company to the Agent,  in accordance  with the terms and conditions
of this Agreement, as

                                       3



<PAGE>
<PAGE>


the same may be amended, restated, supplemented or replaced from time to time.

         1.19  "Consolidated"  or  "Consolidating"  shall  mean,  when used with
reference to any financial term in this Agreement, the aggregate for two or more
Persons of the amounts signified by such term for all such persons determined on
a consolidated basis in accordance with GAAP. Unless otherwise specified herein,
references to  Consolidated  or  Consolidating  financial  statements or data of
Company includes consolidation with its Subsidiaries in accordance with GAAP.

         1.20   "Consolidated   Net  Worth"  shall  mean,  as  at  any  date  of
determination,  shareholders' equity as of such date as determined in accordance
with GAAP.

         1.21 "Core  Business"  shall mean (i) with  respect to Company  and its
Subsidiaries  (other than VCI  Properties,  Inc.),  sales  promotion and related
activities and (ii) with respect to VCI Properties, Inc., leasing and subleasing
real property located at 52 Vanderbilt Avenue, New York, New York.

         1.22 "Debt" shall mean, as of any applicable date of determination, all
items of indebtedness,  obligation or liability of a Person,  whether matured or
unmatured,   liquidated  or  unliquidated,   direct  or  indirect,  absolute  or
contingent,  joint or several,  that should be  classified as  liabilities  on a
balance sheet of such Person; provided, however that for purposes of calculating
the aggregate Debt of Company and its Subsidiaries,  the direct and indirect and
absolute and  contingent  obligations of Company and its  Subsidiaries  (whether
direct or contingent) shall be determined without duplication.

         1.23 "De Minimis  Matters" shall mean  environmental  or other matters,
the existence of which and any liability which may result therefrom,  would not,
individually  or in the  aggregate,  reasonably  be  expected to have a material
adverse  effect on the financial  condition or businesses of the Company and its
Subsidiaries  (taken  as  a  whole)  or  on  the  ability  of  the  Company  and
Subsidiaries (taken as a whole) to pay their Debts, as such Debts become due.

                                       4



<PAGE>
<PAGE>


         1.24 "Default"  shall mean any event which with the giving of notice or
the passage of time,  or both,  would  constitute an Event of Default under this
Agreement.

         1.25  "Dollar" or "Dollars" and the sign "$" shall mean lawful money of
the United States of America.

         1.26  "EBITDA"  shall  mean,  for any  period  of  determination,  on a
Consolidated basis for the Company and its Subsidiaries,  the sum of the amounts
for such period of (i) Net Income,  plus (ii) the amount deducted in determining
Net Income  representing  amortization  expense of assets,  plus (iii)  Interest
Expense,  plus (iv) the amount deducted in determining  Net Income  representing
all  income  taxes,  plus (v) the  amount  deducted  in  determining  Net Income
representing  depreciation of assets,  plus (vi)  extraordinary  losses (and any
unusual  losses  arising in or outside of the  ordinary  course of business  not
included in extraordinary  losses  determined in accordance with GAAP which have
been  included in the  determination  of Net Income)  minus (vii)  extraordinary
gains (and any unusual  gains  arising in or outside of the  ordinary  course of
business not included in extraordinary  gains determined in accordance with GAAP
which have been included in the determination of Net Income).

         1.27 "Eligible Account" shall mean an Account  (excluding  interest and
service  charges)  arising in the  ordinary  course of  Company's  or any of its
Subsidiaries' business which meets each of the following requirements:

         (a)    it is not owing more than ninety (90) days after the date of the
                original invoice or other writing evidencing such Account;

         (b)    it arises  from the sale or lease of goods and such  goods  have
                been,  or will be,  shipped or delivered  within sixty (60) days
                from the date of the original invoice with respect  thereto,  to
                the  Account  Debtor  under  such  Account;  or it  arises  from
                services  rendered  and such  services  have  been,  or will be,
                performed  within  sixty (60) days from the date of the original
                invoice with respect thereto;

                                       5



<PAGE>
<PAGE>


         (c)    it is evidenced by an invoice,  dated not later than the date of
                shipment or performance, rendered to such Account Debtor or some
                other evidence of billing acceptable to Agent;

         (d)    it is not  evidenced  by any note,  trade  acceptance,  draft or
                other negotiable instrument or by any chattel paper, unless such
                note  or  other  document  or  instrument  previously  has  been
                endorsed and delivered by Company or one of its Subsidiaries, as
                applicable, to Agent;

         (e)    to the  best of  Company's  knowledge,  it is a  valid,  legally
                enforceable obligation of the Account Debtor thereunder,  and is
                not subject to any offset,  counterclaim or other defense on the
                part of such Account  Debtor or to any claim on the part of such
                Account Debtor denying liability thereunder in whole or in part;

         (f)    it is not subject to any sale of  accounts  to any  Person,  any
                rights  of  offset,   assignment,   lien  or  security  interest
                whatsoever other than to Agent for the benefit of the Banks;

         (g)    it is not owing by a  Subsidiary  or Affiliate of Company or its
                Subsidiaries,  nor by an  Account  Debtor  which  (i)  does  not
                maintain  its chief  executive  office in the  United  States of
                America or Canada,  (ii) is not organized  under the laws of the
                United  States of America or  Canada,  or any state or  province
                thereof,  or (iii) is the  government of any foreign  country or
                sovereign  state,  or of any state,  province,  municipality  or
                other instrumentality thereof;

         (h)    it is not an account  owing by the  United  States of America or
                any  state  or  political   subdivision   thereof,   or  by  any
                department,    agency,    public   body   corporate   or   other
                instrumentality  of any of the  foregoing,  unless all necessary
                steps are taken to comply with the Federal  Assignment of Claims
                Act of 1940, as amended,  or with any  comparable  state law, if
                applicable,  and all other  necessary steps are taken to perfect
                Agent's security interest in such account;

                                       6



<PAGE>
<PAGE>


         (i)    it is not owing by an Account Debtor for which Company or any of
                its  Subsidiaries  has received a notice of (i) the death of the
                Account  Debtor,  any general partner of an Account Debtor which
                is a limited  partnership  or any  partner of an Account  Debtor
                which  is a  general  partnership  or  co-partnership,  (ii) the
                dissolution,  liquidation,  termination of existence, insolvency
                or business failure of the Account Debtor, (iii) the appointment
                of a  receiver  for any  part  of the  property  of the  Account
                Debtor, or (iv) an assignment for the benefit of creditors,  the
                filing of a petition in bankruptcy,  or the  commencement of any
                proceeding under any bankruptcy or insolvency laws by or against
                the Account Debtor; and

         (j)    it is not owing by any Account Debtor whose  obligations  Agent,
                acting  in  its  reasonable  discretion  or at  the  request  of
                Majority  Banks,  shall have notified  Company are not deemed to
                constitute Eligible Accounts.

An Account  which is at any time an  Eligible  Account,  but which  subsequently
fails to meet any of the foregoing requirements,  shall forthwith cease to be an
Eligible Account.

         1.28 "ERISA" shall mean the Employee  Retirement Income Security Act of
1974, as amended,  or any successor  act or code and the  regulations  in effect
from time to time thereunder.

         1.29 "ERISA Affiliate" shall mean (i) any corporation which is a member
of the same  controlled  group of  corporations  (within  the meaning of Section
414(b) of the Internal Revenue Code) as the Company; (ii) a partnership or other
trade or business  (whether or not  incorporated)  which is under common control
(within the meaning of Section  414(c) of the  Internal  Revenue  Code) with the
Company;  and (iii) a member of the same  affiliated  service  group (within the
meaning of Section  414(m) of the Internal  Revenue  Code) as the  Company,  any
corporation  described  in  clause  (i)  above  or any  partnership  or trade or
business described in clause (ii) above.

         1.30  "Eurocurrency-based  Advance"  shall mean an Advance  which bears
interest at the Eurocurrency-based Rate.

                                       7



<PAGE>
<PAGE>


         1.31  "Eurocurrency-based   Rate"  shall  mean,  with  respect  to  any
Eurocurrency-Interest  Period, the per annum interest rate which is equal to the
sum of the Margin plus the quotient of:

         (A)    the per annum interest rate at which Dollar deposits are offered
                to Agent's  Eurocurrency  Lending Office by other prime banks in
                the  eurodollar  market in an amount  comparable to the relevant
                Eurocurrency-based  Advance  and  for  a  period  equal  to  the
                relevant  Eurocurrency-  Interest Period at approximately  11:00
                A.M.  Detroit time two (2) Business  Days prior to the first day
                of such Eurocurrency-Interest Period, divided by

         (B)    an amount equal to one minus the stated maximum rate  (expressed
                as a decimal) of all reserve  requirements  (including,  without
                limitation, any marginal,  emergency,  supplemental,  special or
                other  reserves)  that is  specified  on the  first  day of such
                Eurocurrency-Interest  Period by the Board of  Governors  of the
                Federal  Reserve  System (or any successor  agency  thereto) for
                determining  the maximum  reserve  requirement  with  respect to
                eurodollar  funding  (currently  referred  to  as  "eurocurrency
                liabilities"  in  Regulation  D of such Board)  maintained  by a
                member bank of such System,

all as conclusively determined (absent manifest error) by the Agent, such sum to
be rounded upward, if necessary, to the nearest whole multiple of 1/16th of 1%.

         1.32  "Eurocurrency-Interest  Period"  shall mean the  Interest  Period
applicable to a Eurocurrency-based Advance.

         1.33 "Eurocurrency  Lending Office" shall mean, (a) with respect to the
Agent, Agent's office located at Grand Cayman, British West Indies or such other
branch or branches of Agent,  domestic or foreign, as it may hereafter designate
as a Eurocurrency  Lending Office by notice to Company and the Banks, and (b) as
to each of the Banks, its office, branch or Affiliate located at its address set
forth on the signature  pages hereof (or  identified  thereon as a  Eurocurrency
Lending Office), or at such other office, branch or Affiliate of such Bank as it
may hereafter

                                       8



<PAGE>
<PAGE>


designate as its Eurocurrency Lending Office by notice to Company and Agent.

         1.34  "Event  of  Default"  shall  mean each of the  Events of  Default
specified in Section 8.1 hereof.

         1.35  "Facility Fee" shall mean the fee payable by Company to Agent for
distribution to the Banks based on their  respective  Percentages  under Section
2.6 hereof.

         1.36  "Federal  Funds  Effective  Rate"  shall  mean,  for any  day,  a
fluctuating  interest rate per annum equal to the weighted  average of the rates
on overnight  Federal  funds  transactions  with members of the Federal  Reserve
System arranged by Federal funds brokers, as published for such day (or, if such
day is not a Business Day, for the next  preceding  Business Day) by the Federal
Reserve Bank of New York, or, if such rate is not so published for any day which
is a  Business  Day,  the  average  of the  quotations  for  such  day  on  such
transactions  received by Agent from three  Federal  funds brokers of recognized
standing  selected by it, all as conclusively  determined by the Agent, such sum
to be rounded upward,  if necessary,  to the nearest whole multiple of 1/16th of
1%.

         1.37 "Fees" shall mean the Facility Fee, the Agent's Fees and the other
fees and charges payable by Company to the Banks or Agent hereunder.

         1.38  "Fixed  Charge  Coverage  Ratio"  shall  mean  as of any  date of
determination,  a ratio  (i) the  numerator  of  which  shall  be the sum of the
amounts of (i) EBITDA for the  four-quarter  period  ending on such date,  minus
(ii) Company's and the Subsidiaries' Capital Expenditures for such period (minus
Capital  Expenditures made pursuant to Section 7.4(g) hereof),  minus (iii) cash
Tax Payments made during such period and (ii) the  denominator of which shall be
the sum of the amount of (i) all principal  payments due and paid on Funded Debt
during  such period  except (a) Funded  Debt  which,  at the date of issuance or
incurrence  thereof had a final  maturity date of less than one year and (b) the
amount of voluntary  prepayments on Advances  allocated and actually paid during
such period plus (ii) Interest  Expense for such period,  plus (iii)  dividends,
excluding  dividends  to Company  or any  Subsidiary,  accrued or paid  (without
duplication) during such period, all as determined on a Consolidated basis.

                                       9



<PAGE>
<PAGE>


         1.39  "Financial  Statements"  shall  mean all  those  balance  sheets,
earnings  statements  and other  financial  data  (whether of the  Company,  the
Subsidiaries  or  otherwise)  which have been  furnished  by the  Company or its
public  accountants  to the  Agent  or the  Banks  for the  purposes  of,  or in
connection with, this Agreement and the transactions contemplated hereby.

         1.40 "Foreign  Employee  Benefit Plan" shall mean any employee  benefit
plan as defined in Section 3(3) of ERISA which is maintained or  contributed  to
for the benefit of the employees of Company,  any of its  Subsidiaries or any of
its ERISA  Affiliates  and is not  covered by ERISA  pursuant  to ERISA  Section
4(b)(4).

         1.41  "Funded  Debt" as of any  date of  determination  shall  mean all
indebtedness,  obligations or other  liabilities for borrowed money or evidenced
by debt securities, debentures, acceptances, notes or other similar instruments.

         1.42 "GAAP" shall mean generally accepted accounting  principles in the
United States of America, as in effect on the date hereof, consistently applied,
subject to the provisions of Section 12.2 hereof.

         1.43  "Governmental   Obligations"  means  noncallable  direct  general
obligations  of the  United  States of  America or  obligations  the  payment of
principal of and interest on which is  unconditionally  guaranteed by the United
States of America.

         1.44  "Gross-up"  shall have the  meaning  set forth in Section  9.1(d)
hereof.

         1.45 "Guaranties" shall mean collectively (unless the context indicates
otherwise), those joinder agreements or guaranties (each in form satisfactory to
Agent and the Banks)  delivered by Wholly-Owned  Subsidiaries at any time before
or after the date  hereof and by any Person at the time it becomes a  Subsidiary
of Company from time to time subsequent hereto, for the benefit of the Banks and
Agent,  pursuant  to this  Agreement,  as  amended,  restated,  supplemented  or
replaced from time to time.

         1.46 "Hazardous  Material" shall mean and include any hazardous,  toxic
or dangerous  waste,  substance or material  defined as such in (or for purposes
of) the Hazardous Material Laws.

                                       10


<PAGE>
<PAGE>


         1.47  "Hazardous   Material   Law(s)"  shall  mean  all  laws,   codes,
ordinances,  rules,  regulations,  orders,  decrees and directives issued by any
federal,   state,   provincial,   local,   foreign  or  other   governmental  or
quasi-governmental  authority  or  body  (or  any  agency,   instrumentality  or
political  subdivision  thereof)  pertaining  to hazardous  material or toxic or
dangerous waste, substances or material on or about any facilities owned, leased
or  operated  by  Company or any of its  Subsidiaries,  or any  portion  thereof
including,  without  limitation,  those  relating to soil,  surface,  subsurface
ground water  conditions and the condition of the ambient air; and any state and
local laws and  regulations  pertaining to such material  and/or  asbestos;  any
so-called  "superfund"  or  "superlien"  law;  and  any  other  federal,  state,
provincial,  foreign or local statute, law, ordinance,  code, rule,  regulation,
order or decree  regulating,  relating to, or imposing liability or standards of
conduct  concerning,  any  hazardous,  toxic or  dangerous  waste,  substance or
material, as now or at any time hereafter in effect.

         1.48 "Hereof",  "hereto",  "hereunder" and similar terms shall refer to
this Agreement in its entirety and not to any particular  paragraph or provision
of this Agreement.

         1.49  "Indebtedness"   shall  mean  all  indebtedness  and  liabilities
(including  without limitation  interest,  fees and other charges) arising under
this Agreement or the other Loan Documents, whether direct or indirect, absolute
or contingent, of Company and/or any Subsidiary to the Banks or to the Agent, in
any manner and at any time,  whether  evidenced by the Notes,  or arising any of
the other Loan Documents,  due or hereafter to become due, now owing or that may
hereafter be incurred by Company and/or Subsidiary to, or acquired by, the Banks
or by  Agent,  and  any  judgments  that  may  hereafter  be  rendered  on  such
indebtedness or any part thereof, with interest according to the rates and terms
specified,  or as provided by law, and any and all  consolidations,  amendments,
renewals,  replacements,  substitutions  or extensions of any of the  foregoing;
provided,  however that for purposes of calculating the Indebtedness outstanding
under  the Notes or any of the Loan  Documents,  the  direct  and  indirect  and
absolute  and  contingent  obligations  of the Company  and/or its  Subsidiaries
(whether direct or contingent) shall be determined without duplication.

                                       11



<PAGE>
<PAGE>


         1.50 "Indentures" shall mean the Senior Indentures and the Subordinated
Indenture.

         1.51  "Interest  Expense"  shall mean for any  period,  total  interest
expense,  whether paid or accrued  (including the interest  component of Capital
Leases),  and all  commissions,  fees and  discounts  with respect to letters of
credit and other Debt of Company and its  Subsidiaries on a Consolidated  basis,
but excluding  interest  expense not payable in cash (including  amortization of
discount), all as determined in accordance with GAAP.

         1.52 "Intangible Assets" shall mean with respect to any Person,  assets
of such Person having no physical  existence and that, in conformity  with GAAP,
should be  classified  as  intangible  assets,  including,  without  limitation,
patents,  patent  rights,  trademarks,  trade  names,  copyrights,   franchises,
licenses, customer lists, organizational expenses and goodwill.

         1.53 "Interest Period" shall mean with respect to a  Eurocurrency-based
Advance, one (1), two (2), three (3) or six (6) months (or any lesser or greater
period of time agreed to in advance by Company, Agent and the Banks) as selected
by  Company  pursuant  to  Section  2.3  hereof,  provided,  however,  that  any
Eurocurrency-Interest  Period  which  commences  on the last  Business  Day of a
calendar  month (or on any day for which there is no  numerically  corresponding
day in the appropriate subsequent calendar month) shall end on the last Business
Day of the appropriate  subsequent  calendar  month.  Each Interest Period which
would  otherwise  end on a day which is not a Business Day shall end on the next
succeeding  Business Day or, if such next  succeeding  Business Day falls in the
next  succeeding  calendar  month,  on the next  preceding  Business Day, and no
Interest  Period which would end after the Revolving  Credit Maturity Date shall
be permitted with respect to any Advance.

         1.54  "Internal  Revenue Code" shall mean the Internal  Revenue Code of
1986, as amended from time to time, and the regulations promulgated thereunder.

         1.55 "Investment" shall mean, as of any date of determination, any loan
or advance by Company or any of its Subsidiaries to, or any other loan,  advance
or investment by Company or any of its Subsidiaries in, any Person (including

                                       12



<PAGE>
<PAGE>


without  limitation,  any Subsidiary of Company or any Joint  Venture),  whether
such loan,  advance or  investment  shall be in the nature of an  investment  in
shares of stock or other capital or securities,  general or limited  partnership
or joint venture interests,  evidences of indebtedness or otherwise.  The amount
of any  Investment,  as of any date of  determination,  shall  be the  aggregate
original  principal or capital  amount  thereof less all returns of principal or
equity  thereon as of such date (and otherwise  without  adjustment by reason of
the financial condition of such other Person) and shall, if made by the transfer
or  exchange  of  property  other than  cash,  be deemed to have been made in an
original  principal  or capital  amount  equal to the fair market  value of such
property at the time such Investment was made.

         1.56  "Joint   Venture"  shall  mean  any   corporation,   partnership,
association,  joint stock company,  business trust or other combined enterprise,
other than a Consolidated Subsidiary,  in which (or to which) the Company or any
of its Subsidiaries  has made a loan,  investment or advance or has an ownership
stake or  interest,  whether  in the  nature of an equity  capital  interest  or
otherwise.

         1.57 "Lien" shall mean any pledge, assignment, hypothecation, mortgage,
security interest, deposit arrangement,  option, trust receipt, conditional sale
or title retaining  contract,  financing statement or comparable notice or other
filing  or   recording,   lessor's  or  lessee's   interest   under  any  lease,
subordination  or any  claim  or  right,  or any  other  type of  lien,  charge,
encumbrance,  preferential  or  priority  arrangement  or other  claim or right,
whether based on common law or statute.

         1.58 "Loan Documents"  shall mean,  collectively,  this Agreement,  the
Notes,  the  Collateral  Documents,  and  any  other  documents,   certificates,
instruments or agreements  executed  pursuant to or in connection  with any such
document  or  this  Agreement,  as  such  documents  may be  amended,  replaced,
supplemented or restated from time to time.

         1.59 "Majority Banks" shall mean at any time the Banks holding not less
than fifty-one percent (51%) of the sum of the aggregate principal amount of the
Indebtedness  then  outstanding  under the Notes (or, if no Indebtedness is then
outstanding, the Banks holding not less than fifty-one percent (51%) of the

                                       13



<PAGE>
<PAGE>


Revolving Credit Aggregate Commitment); provided, however, that in the event any
of the Banks (a  "Non-Advancing  Bank") shall have failed to fund its Percentage
of any Advance requested by Company which such  Non-Advancing  Bank is obligated
to fund under the terms of this  Agreement and such failure to fund has not been
cured, then for so long as such failure  continues,  "Majority Banks" shall mean
the Banks  (excluding all  Non-Advancing  Banks) holding not less than fifty-one
percent (51%) of the aggregate  Percentage of Banks (excluding all Non-Advancing
Banks).

         1.60 "Margin" shall mean, as of any date of determination  thereof, the
applicable  interest  rate  margin  component  of the  Eurocurrency-based  Rate,
determined  in  accordance  with the  provisions of Section 3.1 hereof (based on
Company's Moody's Rating and S&P Rating) by reference to the appropriate columns
in the pricing matrix attached to this Agreement as SCHEDULE 1.8.

         1.61 "Maximum  Subsidiary  Investment Amount" shall mean (i) the sum of
(A) all cash Investments by Company now existing or hereafter made, or which the
Company is under a  contract  obligation  to make,  in any  Subsidiary  or Joint
Venture,  (B) the amount of any  guaranty  obligations  whether now  existing or
hereafter  incurred by Company in respect of  obligations  of any  Subsidiary or
Joint Venture and (C) the fair market value of all assets of Company contributed
and/or  sold  since  March  15,  1992 or  hereafter  contributed  or sold to any
Subsidiary or Joint Venture, minus (ii) any cash dividends (but not intercompany
loans)  received by Company in respect of the capital stock of its  Subsidiaries
since  March 15,  1992.  For  purposes  of this  definition,  the  amount of any
Investment,  as of any date of  determination,  shall be the aggregate  original
principal  or capital  amount  thereof  less all returns of  principal or equity
thereon  as of such  date (and  otherwise  without  adjustment  by reason of the
financial  condition of such other Person) and shall, if made by the transfer or
exchange of property other than cash, be deemed to have been made in an original
principal or capital  amount equal to the fair market value of such  property at
the time such Investment was made.

         1.62  "Moody's"  shall mean  Moody's  Investors  Service,  Inc.  or any
successor thereto.

                                       14



<PAGE>
<PAGE>


         1.63  "Moody's  Rating" shall mean for any day, the rating of Company's
senior long-term  unsecured and non-credit enhanced debt by Moody's in effect at
11:00 a.m. Detroit time on such day.

         1.64  "Mortgages"  shall mean any of the Collateral  Documents (in form
substantially  similar to that  previously  executed and delivered by Company to
Agent)  pursuant  to which  Agent is granted a Lien for the  benefit of Banks on
Company's or a Wholly-Owned Subsidiary's interest in real property.

         1.65 "Net Income" shall mean for any period, the net earnings (or loss)
after taxes of the Borrower and its  Subsidiaries  on a  Consolidated  basis for
such period taken as a single  accounting  period  determined in conformity with
GAAP.

         1.66 "Notes" shall mean the revolving credit notes described in Section
2.1  hereof,  made by Company  to each of the Banks in the form  annexed to this
agreement as EXHIBIT "B", as such notes may be amended or supplemented from time
to time,  and any other notes  issued in  substitution,  replacement  or renewal
thereof from time to time.

         1.67 "Pension Plan(s)" shall mean all employee pension benefit plans of
Company or its Subsidiaries, as defined in Section 3(2) of ERISA.

         1.68 "Percentage"  shall mean, with respect to any Bank, its percentage
share, as set forth on EXHIBIT "C", hereto,  of the Revolving  Credit, as may be
revised from time to time by Agent in accordance with Section 12.9(c) hereof.

         1.69 "Permitted Acquisitions" shall mean any acquisition by the Company
or any Subsidiary of all or  substantially  all of the assets of another Person,
or of a division  or line of  business  of another  Person or fifty one  percent
(51%) or more of the  shares of stock or other  ownership  interests  of another
Person which  satisfies  and/or is conducted in  accordance  with the  following
requirements:

                (i) each such stock acquisition  shall,  under GAAP, be required
         to be consolidated by Company, and not treated by Company or any of its
         Subsidiaries as an equity investment;

                                       15



<PAGE>
<PAGE>


                (ii)  on  the  date  of  any  such  acquisition,  all  necessary
         governmental,   quasi-governmental,   agency,   regulatory  or  similar
         approvals of  applicable  jurisdictions  (or the  respective  agencies,
         instrumentalities  or political  subdivisions,  as applicable,  of such
         jurisdictions) and all necessary non-governmental and other third-party
         approvals  which, in each case, are material to such  acquisition  have
         been obtained and are in effect,  and Company and its  Subsidiaries are
         in  full  compliance  thereunder,   and  all  necessary   declarations,
         registrations  or  other  filings  with  any  court,   governmental  or
         regulatory authority, securities exchange or any other person have been
         made;

                (iii) if a stock  acquisition,  the  acquisition  target must be
         principally  engaged in a Core Business  and, if an asset  acquisition,
         the assets so acquired must be used by Company or such  Subsidiary in a
         Core Business;

                (iv) if a stock  acquisition,  the  acquisition  shall have been
         approved by the Board of Directors of the acquisition  target or all of
         the  shareholders  whose stock is being  acquired  of such  acquisition
         target not later than the date any Request for Advance is  delivered to
         Bank in  connection  with an Advance to be used to pay all or a portion
         of the  acquisition  consideration  and as of such  date,  no  claim or
         challenge has been asserted or threatened by any shareholder, director,
         officer or employee of the  acquisition  target or by any other  person
         which would reasonably be expected to have a material adverse effect on
         Company and its Consolidated Subsidiaries (taken as a whole);

                (v) not less than five (5)  Business  Days  prior to the date of
         such  acquisition,  the Company provides to Agent written notice of the
         proposed acquisition;

                (vi)  both  immediately   before  and  immediately   after  such
         acquisition,  no Default or Event of Default (whether or not related to
         such acquisition), has occurred and is continuing under this Agreement,
         or any of the other Loan  Documents as evidenced by a certificate of an
         authorized officer of Company; and

                                       16



<PAGE>
<PAGE>


                (vii)  within ten (10)  Business  Days of any such  acquisition,
         Company  shall have caused to be  furnished,  executed and delivered to
         Agent  as  security  for all  Indebtedness  of  Company,  in  form  and
         substance similar to that previously  executed and delivered by Company
         to Agent and supported by  appropriate  resolutions  in certified  form
         authorizing  same,  (A) the  Subsidiaries  Collateral  Documents of the
         Subsidiary(ies)  so  acquired  and (B) a Stock  Pledge by  Company or a
         Subsidiary, as the case may be, with respect to all of its stock in the
         Subsidiary(ies)  so  acquired;  and,  if required  or  advisable  under
         applicable  law to  perfect  the  liens  granted  thereby,  appropriate
         financing  statements,  collateral  and other  documents  covering such
         Collateral executed and delivered by the appropriate parties, including
         without  limitation,  original  certificates  evidencing  any shares of
         stock  pledged  to Agent,  under  the  Collateral  Documents  delivered
         pursuant to this subparagraph (vii).

         1.70 "Permitted Encumbrances" shall mean, with respect to any Person:

                (a) the liens and  encumbrances  granted under or established by
         this Agreement or the other Loan Documents;

                (b) liens for taxes,  assessments and other governmental charges
         not yet due and payable or which are being  contested  in good faith by
         appropriate   proceedings   diligently  pursued,   provided  that  such
         provision  for the  payment of all such taxes  known to such Person has
         been made on the books of such Person as may be required by GAAP;

                (c) mechanics',  materialmen's,  carriers',  warehousemen's  and
         similar  liens  and  encumbrances  arising  in the  ordinary  course of
         business and securing  obligations  of such Person that are not overdue
         for a period of more than 60 days or are being  contested in good faith
         by appropriate  proceedings  diligently  pursued,  provided that in the
         case of any such contest (i) any levy,  execution or other  enforcement
         of such liens and encumbrances shall have been duly suspended; and (ii)
         such provision for the payment of such liens and  encumbrances has been
         made on the books of such Person as may be required by GAAP;

                                       17



<PAGE>
<PAGE>


                (d) liens  arising in  connection  with  worker's  compensation,
         unemployment  insurance,  old age pensions  (subject to the  applicable
         provisions of this  Agreement) and social  security  benefits and other
         forms of  governmental  insurance  or  similar  benefits  which are not
         overdue or are being contested in good faith by appropriate proceedings
         diligently  pursued,  provided that in the case of any such contest (i)
         any levy,  execution or other enforcement of such liens shall have been
         duly  suspended;  and (ii) such provision for the payment of such liens
         has been made on the books of such Person as may be required by GAAP;

                (e)(i)  liens  incurred  in the  ordinary  course of business to
         secure the performance of statutory  obligations  arising in connection
         with progress payments or advance payments due under contracts with the
         United States or any foreign  government or any agency thereof  entered
         into in the  ordinary  course of  business  and (ii) liens  incurred or
         deposits  made  in the  ordinary  course  of  business  to  secure  the
         performance of statutory  obligations,  bids,  leases,  fee and expense
         arrangements   with  trustees  and  fiscal  agents  and  other  similar
         obligations  (exclusive of obligations  incurred in connection with the
         borrowing of money, any  lease-purchase  arrangements or the payment of
         the deferred purchase price of property),  provided that full provision
         for the  payment of all such  obligations  set forth in clauses (i) and
         (ii) has been made on the books of such  Person as may be  required  by
         GAAP;

                (f) those existing liens and  encumbrances of the Company or its
         Subsidiaries identified in SCHEDULE 1.70, hereto;

                (g) liens in the  nature of any  minor  imperfections  of title,
         including but not limited to  easements,  covenants,  rights-of-way  or
         other  similar  restrictions,  which,  either  individually  or in  the
         aggregate  would not (i)  materially  adversely  affect the  present or
         future  use of the  property  to  which  they  relate,  or (ii)  have a
         material adverse effect on the sale or lease of such property, or (iii)
         render title thereto unmarketable; and

                (h) any  interest  or  title  of a  lessor  under  any  lease of
         property to, or of any consignor of goods cosigned to, or

                                       18



<PAGE>
<PAGE>


         of any creditor of any consignee in goods  consigned to such  consignee
         by, Company or any of its Subsidiaries.

         1.71 "Permitted Investments" shall mean:

                (i) Governmental Obligations;

                (ii)  Obligations of a state of the United States,  the District
         of Columbia or any  possession of the United  States,  or any political
         subdivision  thereof,  which are  described  in  Section  103(a) of the
         Internal  Revenue  Code and are graded in any of the highest  three (3)
         major grades as determined by at least one nationally recognized rating
         agency;  or secured,  as to payments of principal  and  interest,  by a
         letter of credit  provided  by a  financial  institution  or  insurance
         provided by a bond insurance  company which itself or its debt is rated
         in the highest  three (3) major  grades as  determined  by at least one
         Rating Agency;

                (iii) Banker's acceptances, commercial accounts, certificates of
         deposit,  or  depository  receipts  issued  by a bank,  trust  company,
         savings  and  loan   association,   savings  bank  or  other  financial
         institution whose deposits are insured by the Federal Deposit Insurance
         Corporation  and whose  reported  capital  and  surplus  equal at least
         $50,000,000;

                (iv)  Commercial  paper rated at the time of purchase within the
         two highest classifications established by not less than two nationally
         recognized rating agencies, and which matures within 270 days after the
         date of issue;

                (v)  Preferred  stock  (bearing a AAA rating by S&P and Moody's)
         issued by closed-end municipal bond funds;

                (vi) tax-exempt  variable rate demand bonds and/or auction reset
         securities that (A) are backed by letters of credit,  bond insurance or
         surety  bonds,  (B) have a  long-term  rating of AA or better by S&P or
         Moody's,  (C) have a  maturity  date  within one year after the date of
         issue;

                (vii) Secured repurchase agreements against obligations itemized
         in paragraph  (i) above,  and executed by a bank or trust company or by
         members of the association of

                                       19



<PAGE>
<PAGE>


         primary dealers or other recognized dealers in United States government
         securities,  the market value of which must be  maintained at levels at
         least equal to the amounts advanced; and

                (viii) Any fund or other pooling  arrangement  which exclusively
         purchases and holds the investments itemized in (i) through (vi) above.

         1.72 "Permitted Merger(s)" shall mean any merger of any Subsidiary into
Company, of any Subsidiary into any other Subsidiary (other than the merger of a
Wholly-Owned   Subsidiary  into  a  Subsidiary   which  is  not  a  Wholly-Owned
Subsidiary)  or  of a  Person  into  Company  or a  Wholly-Owned  Subsidiary  in
connection with a Permitted Acquisition which, in each case, satisfies and/or is
conducted in accordance with the following requirements:

                    (a) not less  than  five  (5)  Business  Days nor more  than
                ninety  (90) days  prior to the  commencement  of such  proposed
                merger,  Company  provides written notice thereof to Agent along
                with  drafts  of  all  material  documents  pertaining  to  such
                proposed merger;

                    (b) (i)  immediately  following  and as the direct result of
                any such merger, the surviving or successor entity has succeeded
                by operation of applicable law (as confirmed by an opinion(s) of
                counsel in form and  substance  reasonably  satisfactory  to the
                Majority Banks) to all of the  obligations of the  non-surviving
                entity under this Agreement and the other Loan Documents, and to
                all of the property rights of such non-surviving  entity subject
                to the  applicable  Loan  Documents  and  (ii) in the  case of a
                merger of a Person into  Company or a  Wholly-Owned  Subsidiary,
                the Company or the Wholly-Owned  Subsidiary,  as applicable,  is
                the surviving entity;

                    (c) concurrently  with such proposed  merger,  the surviving
                entity  involved  in such  merger  shall  execute or cause to be
                executed,  and provide or cause to be provided to Agent, for the
                Banks,  such  documents  and  instruments   (including   without
                limitation opinions of

                                       20



<PAGE>
<PAGE>


                counsel, amendments, acknowledgments and consents) as reasonably
                requested by the Majority Banks; and

                    (d) both  immediately  before  and  immediately  after  such
                merger,  no Default or Event of Default  (whether or not related
                to such  restructuring),  has occurred and is  continuing  under
                this Agreement or any of the other Loan Documents.

         1.73 "Permitted Subordinated  Indebtedness" shall mean the Indebtedness
evidenced by the  Subordinated  Notes and any extension,  renewal,  refunding or
refinancing  thereof,  provided that any such extension,  renewal,  refunding or
refinancing is in an aggregate  principal  amount not greater than the principal
amount of the Subordinated Notes outstanding at the time thereof and is on terms
(including, without limitation, maturity, amortization, interest rate, premiums,
fees,  covenants,  events of  default,  remedies  and  subordination  terms) not
materially less  advantageous to the Company or materially  adverse to the Banks
than the terms of the Subordinated Notes as of the date hereof.

         1.74  "Permitted  Transfer(s)"  shall  mean any (i)  sale,  assignment,
transfer or other  disposition of inventory in the ordinary  course of business,
(ii)  prior to the  occurrence  of an Event of  Default,  the sale,  assignment,
transfer or other disposition of worn-out or obsolete machinery or equipment the
aggregate value of which shall not exceed $750,000 during any fiscal year, (iii)
sale after the date hereof of other assets for  consideration not less than fair
market value provided that (A) such sales do not exceed $10,000,000 in aggregate
fair market value,  and (B) after the first  $3,500,000 of such sales,  at least
fifty  percent  (50%)  of such  sale  price is paid in  cash,  and (iv)  sale of
Permitted Investments.

         1.75  "Person"  shall  mean an  individual,  corporation,  partnership,
trust, incorporated or unincorporated  organization,  joint venture, joint stock
company, or a government or any agency or political subdivision thereof or other
entity of any kind.

         1.76 "Prime  Rate" shall mean the per annum rate of interest  announced
by the Agent, at its main office from time to time as its "prime rate" (it being
acknowledged  that such  announced  rate may not  necessarily be the lowest rate
charged by the Agent, to any of

                                       21



<PAGE>
<PAGE>


its customers),  which Prime Rate shall change simultaneously with any change in
such announced rate.

         1.77  "Prime-based  Advance" shall mean an Advance which bears interest
at the Prime-based Rate.

         1.78 "Prime-based  Rate" shall mean, for any day, that rate of interest
which is equal to the greater of (i) the Prime Rate, or (ii) the Alternate  Base
Rate.

         1.79 "Prior  Agreement"  shall mean that  certain  Amended and Restated
Credit  Agreement  dated  December 29,  1993,  by and among  Company,  the Prior
Lenders and Comerica Bank, as Agent, as amended to date.

         1.80 "Prior Lenders" shall mean the financial  institutions  parties as
lenders under the Prior Agreement.

         1.81 "Prior  Notes" shall mean the  promissory  notes issued by Company
under the Prior Agreement.

         1.82   "Rating   Agency"   shall  mean   Moody's,   S&P  or  any  other
nationally-recognized statistical rating organization which is acceptable to the
Agent.

         1.83 "Request for Advance"  shall mean a Request for Advance  issued by
Company  under  Section  2.3 of this  Agreement  in the form  annexed  hereto as
EXHIBIT "D".

         1.84  "Revolving  Credit" shall mean the  revolving  credit loans to be
advanced  from time to time to the  Company by the Banks  pursuant  to Article 2
hereof,  in an aggregate  amount (subject to the terms hereof) not to exceed the
Revolving Credit Aggregate Commitment.

         1.85 "Revolving  Credit Aggregate  Commitment" shall mean Forty Million
Dollars ($40,000,000), subject to reduction or termination under Section 2.10 or
8.2 hereof.

         1.86  "Revolving  Credit  Maturity  Date"  shall  mean  August 1, 1998,
subject to extension pursuant to the terms of Section 2.9 hereof.

                                       22



<PAGE>
<PAGE>


         1.87  "S&P"  shall  mean  Standard  and  Poor's  Ratings  Group  or any
successor thereto.

         1.88 "S&P Rating"  shall mean for any day, the rating of the  Company's
senior long term  unsecured  and  non-credit  enhanced  debt by S&P in effect at
11:00 a.m. Detroit time on such day.

         1.89 "Security  Agreements" shall mean the security agreements (in form
substantially  similar to that  previously  executed and delivered by Company to
Agent)  encumbering  the Accounts,  inventory,  general  intangibles  (including
patents  and  trademarks),  machinery,  equipment  and all  other  tangible  and
intangible personal property of Company or a Wholly-Owned Subsidiary,  now owned
or  hereafter  acquired,  executed and  delivered  by Company or a  Wholly-Owned
Subsidiary to the Agent any time before or after the date hereof as the same may
be amended, restated, supplemented or replaced from time to time.

         1.90  "Senior  Debt to Cash Flow  Ratio"  shall  mean as of any date of
determination,  a ratio,  the  numerator  of which shall equal Funded Debt as of
such date minus the outstanding  principal amount of any Permitted  Subordinated
Indebtedness as of such date and the denominator of which shall equal EBITDA for
the four quarter period ending on such date.

         1.91 "Senior  Indentures" shall mean the Indentures between Company (as
successor  by  merger  to  Valassis  Inserts,  Inc.)  and The Bank of New  York,
Trustee,  dated as of March 15, 1992 and the Indenture  between  Company and The
Bank of New York,  as Trustee  dated as of November 15, 1994,  pursuant to which
the Senior  Notes were  issued,  as such  Indentures  may be amended,  restated,
supplemented or replaced from time to time.

         1.92 "Senior  Notes" shall mean the  $150,000,000  principal  amount of
Company's  Senior  Notes  due  1997 and the  $120,000,000  principal  amount  of
Company's  Senior Notes due 1999,  both issued on March 15, 1992 pursuant to the
Senior Indentures dated as of such date and the $255,000,000 principal amount of
Company's  Senior Notes due 2003,  issued on November  28, 1994  pursuant to the
Senior Indenture dated as of such date.

         1.93 "Stock  Pledges" shall mean any of the pledge  agreements (in form
substantially  similar to that  previously  executed and

                                       23



<PAGE>
<PAGE>


delivered by Company to Agent) pursuant to which Agent is granted a Lien for the
benefit of the Banks in stock of a Wholly-Owned Subsidiary and the interest of a
Wholly-Owned Subsidiary in a Subsidiary.

         1.94 "Subordinated  Indenture" shall mean the Indenture between Company
(as  successor  by merger to Valassis  Inserts,  Inc.) and The Bank of New York,
Trustee,  dated as of March 15, 1992,  pursuant to which the Subordinated  Notes
were issued, as may be amended, restated,  supplemented or replaced from time to
time.

         1.95 "Subordinated Notes" shall mean the $150,000,000  principal amount
of  Company's  Senior  Subordinated  Notes due 1999,  issued on March 15,  1992,
pursuant to the Subordinated Indenture.

         1.96  "Subsidiaries  Collateral  Documents"  shall  mean  the  Security
Agreements,  the  Guaranties,  the Stock  Pledges,  the  Mortgages and all other
security documents executed and delivered by each of the Company's  Subsidiaries
to the Agent in accordance with the terms and conditions of this  Agreement,  as
the same may be amended, restated, supplemented or replaced from time to time.

         1.97 "Subsidiary(ies)" shall mean any corporation,  association,  joint
stock company, or business trust of which fifty one percent (51%) or more of the
outstanding voting stock or share capital is owned either directly or indirectly
by any  Person or one or more of its  Subsidiaries  or by any  Person and one or
more of its  Subsidiaries,  or the management of which is otherwise  controlled,
directly,  or  indirectly  through one or more  intermediaries,  or both, by any
Person  and/or its  Subsidiaries.  Unless  otherwise  specified  to the contrary
herein, Subsidiary(ies) shall refer to the Company's Subsidiary(ies).

         1.98 "Tax Payments"  shall mean charges  against income for federal and
state  income  taxes plus (or  minus)  any net  decrease  (or net  increase)  in
deferred and accrued income taxes.

         1.99 "UCC" shall mean the Uniform  Commercial  Code,  as in effect from
time to time in the State of Michigan.

         1.100  "Wholly-Owned  Subsidiary"  shall mean any direct,  wholly owned
Subsidiary  of the Company with respect to which the  following  statements  are
true: (i) such Subsidiary has guaranteed the

                                       24



<PAGE>
<PAGE>


Indebtedness  unless (and only so long as) such  guaranty is  prohibited  by the
terms of any of the Senior  Indentures  which  remains in full force and effect,
without  taking into  account any  amendments  thereto  executed  after the date
hereof  without the consent of the  Majority  Banks,  (ii) the Agent has a first
priority Lien on all of the outstanding capital stock of such Subsidiary and all
or  substantially  all of the real and personal  property of such  Subsidiary as
security for the Indebtedness  and such guaranty,  if any, and (iii) the form of
such  guaranty,  if any,  and  collateral  security  is on terms and  conditions
satisfactory to the Agent with such documentation and opinions of counsel as the
Agent may reasonably request.

         1.101 "Wichita  Bonds" shall have the meaning set forth on SCHEDULE 7.4
hereof.

         2. REVOLVING CREDIT

         2.1 Revolving Credit Commitment. Subject to the terms and conditions of
this Agreement, each Bank severally and for itself alone agrees to make Advances
of the Revolving  Credit to Company from time to time on any Business Day during
the period from the effective  date hereof until (but  excluding)  the Revolving
Credit  Maturity  Date in an  aggregate  amount  not to  exceed  at any one time
outstanding  each such  Bank's  Percentage  of the  Revolving  Credit  Aggregate
Commitment.  All of such  Advances  hereunder  shall be  evidenced by the Notes,
under which  advances,  repayments and  readvances  may be made,  subject to the
terms and conditions of this Agreement.

         2.2 Accrual of Interest and Maturity.  (a) The Notes, and all principal
and interest outstanding thereunder,  shall mature and become due and payable in
full on the Revolving  Credit  Maturity Date, and each Advance  evidenced by the
Notes from time to time outstanding  hereunder shall, from and after the date of
such Advance, bear interest at its Applicable Interest Rate. The amount and date
of each Advance, its Applicable Interest Rate, its Interest Period (if any), and
the amount and date of any repayment  shall be noted on Agent's  records,  which
records will be conclusive  evidence thereof,  absent manifest error;  provided,
however,  that any failure by the Agent to record any such information shall not
relieve Company of its obligation to repay the outstanding  principal  amount of
such Advance, all interest accrued thereon and

                                       25



<PAGE>
<PAGE>


any  amount  payable  with respect thereto  in accordance with the terms of this
Agreement and the other Loan Documents.

         2.3 Requests for Advances and Requests for Refundings  and  Conversions
of Advances. Company may request an Advance, refund any Advance in the same type
of  Advance  or convert  any  Advance  to any other  type of Advance  only after
delivery to Agent of a Request for Advance executed by an authorized  officer of
Company, subject to the following and to the remaining provisions hereof:

                (a)  each  such   Request  for  Advance   shall  set  forth  the
         information  required on the Request for Advance form annexed hereto as
         EXHIBIT "D", including without limitation:

              (i)   the proposed date of Advance, which must be a Business Day;

             (ii)   whether  the  Advance  is a  refunding or conversion  of  an
                    outstanding Advance; and

            (iii)   whether such Advance  is to be a  Prime-based  Advance  or a
                    Eurocurrency-based Advance, and,  except  in the  case  of a
                    Prime-based  Advance,  the first Interest Period  applicable
                    thereto;

                (b) each such Request for Advance shall be delivered to Agent by
         11:00 a.m. (Detroit time) three (3) Business Days prior to the proposed
         date of the Advance,  except in the case of a Prime-based  Advance, for
         which the Request for Advance  must be  delivered  by 10 a.m.  (Detroit
         time) on the proposed date of the Advance;

                (c) the principal  amount of such  requested  Advance,  plus the
         principal amount of all other Advances then outstanding hereunder shall
         not exceed the lesser of (i) then applicable Revolving Credit Aggregate
         Commitment and (ii) eighty percent (80%) of aggregate Eligible Accounts
         of Company and its Subsidiaries;

                (d) the principal amount of such Advance, plus the amount of any
         other outstanding Indebtedness under this Agreement to be then combined
         therewith having the same Applicable Interest Rate and Interest Period,
         if any, shall be

                                       26



<PAGE>
<PAGE>


         (i) with respect to Eurocurrency-based  Advances, at least Five Million
         Dollars  ($5,000,000)  or a larger  integral  multiple  of One  Million
         Dollars ($1,000,000) and (ii) with respect to Prime-based  Advances, at
         least One Hundred Thousand Dollars or a larger multiple thereof, and at
         any one time there shall not be in effect  more than five (5)  Interest
         Periods; and

                (e) each Request for Advance, once delivered to Agent, shall not
         be  revocable  by  Company,   and  shall   constitute   and  include  a
         certification by the Company as of the date thereof that:

              (i)   both before and after the Advance,  the  obligations  of the
                    Company and its Subsidiaries set forth in this Agreement and
                    the Loan Documents,  as applicable,  are valid,  binding and
                    enforceable obligations of such parties;

             (ii)   to the best  knowledge of Company all conditions to Advances
                    of the  Revolving  Credit  (including,  without  limitation,
                    Section 4.8 hereof) have been satisfied;

            (iii)   both  before and after the  Advance,  there is no Default or
                    Event of Default in existence; and

             (iv)   both before and after the Advance,  the  representations and
                    warranties   contained  in  this   Agreement  and  the  Loan
                    Documents are true and correct in all material respects.

         2.4 Disbursement of Advances.

                (a) Upon  receiving  any Request for Advance from Company  under
         Section 2.3  hereof,  Agent  shall  promptly  notify each Bank by wire,
         telecopy,  telex or by telephone (confirmed by wire, telecopy or telex)
         of the amount of such  Advance to be made and the date such  Advance is
         to be made by said Bank  pursuant  to its  Percentage  of the  Advance.
         Unless such Bank's  commitment  to make Advances  hereunder  shall have
         been  suspended or terminated in accordance  with this  Agreement,  (or
         unless such Advance is a refunding or  conversion  of an Advance)  each
         Bank shall send the amount of its Percentage of

                                       27



<PAGE>
<PAGE>


         the  Advance  in same day funds in  Dollars  to Agent at the  office of
         Agent located at One Detroit Center, Detroit,  Michigan 48226 not later
         than 2:00 p.m. (Detroit time) on the date of such Advance.

                (b) Subject to submission of an executed  Request for Advance by
         Company  without  exceptions  noted  in  the  compliance  certification
         therein and to the other terms and conditions hereof,  Agent shall make
         available  to Company  the  aggregate  of the amounts so received by it
         from the Banks under this  Section  2.4, in like funds,  not later than
         4:00 p.m.  (Detroit  time) on the date of such  Advance by credit to an
         account of Company  maintained  with Agent or to such other  account or
         third party as Company may reasonably direct.

                (c) Unless  Agent shall have been  notified by any Bank prior to
         the date of any proposed Advance that such Bank does not intend to make
         available to Agent such Bank's  Percentage of such  Advance,  Agent may
         assume that such Bank has made such amount  available  to Agent on such
         date,  as  aforesaid  and  may,  in its  sole  discretion  and  without
         obligation to do so, in reliance upon such  assumption,  make available
         to Company a corresponding  amount.  If such amount is not in fact made
         available to Agent by such Bank in accordance with Section  2.4(a),  as
         aforesaid,  Agent shall be  entitled  to recover  such amount on demand
         from such Bank.  If such Bank does not pay such amount  forthwith  upon
         Agent's demand therefor,  the Agent shall promptly notify Company,  and
         Company shall pay such amount to Agent. Agent shall also be entitled to
         recover from such Bank or from Company, as the case may be, interest on
         such  amount in respect of each day from the date such  amount was made
         available  by Agent to Company to the date such amount is  recovered by
         Agent, at a rate per annum equal to:

             (i)    in the case of such Bank, the Federal Funds  Effective Rate;
                    or

            (ii)    in the case of Company, the rate of interest then applicable
                    to the Advance.

         The obligation of any Bank to make any Advance  hereunder  shall not be
         affected  by  the  failure  of any  other  Bank  to  make  any  Advance
         hereunder, and no Bank shall have any liability to the

                                       28



<PAGE>
<PAGE>


         Company,  the Agent,  any other  Bank,  or any other  party for another
         Bank's failure to make any loan or Advance hereunder.

         2.5 Prime-based Advance in Absence of Election or Upon Default.  If, as
to any outstanding Eurocurrency-based Advance, Agent has not received payment on
the last day of the Interest Period  applicable  thereto,  or does not receive a
timely Request for Advance  meeting the  requirements of Section 2.3 hereof with
respect to the refunding or conversion of such Advance,  or,  subject to Section
3.5 hereof, if on such day a Default or Event of Default shall have occurred and
be continuing,  the principal  amount thereof which is not then prepaid shall be
converted  automatically to a Prime-based Advance and the Agent shall thereafter
promptly notify Company and the Banks of said action.

         2.6 Facility Fee. From the date hereof to the Revolving Credit Maturity
Date,  the Company  shall pay to the Agent,  for  distribution  to the Banks pro
rata, a Facility Fee equal to the  Applicable Fee Percentage per annum times the
Revolving  Credit  Aggregate  Commitment.  The  Facility  Fee  shall be  payable
quarterly in advance  commencing  October 1, 1995, and on the first Business Day
of each calendar  quarter  thereafter and on the Revolving Credit Maturity Date,
and shall be computed on the basis of a year of three  hundred  sixty (360) days
and assessed for the actual numbers of days elapsed. Whenever any payment of the
Facility  Fee shall be due on a day which is not a  Business  Day,  the date for
payment thereof shall be extended to the next Business Day. Upon receipt of such
payment,  Agent  shall  make  prompt  payment  to each  Bank of its share of the
Facility Fee based upon its respective Percentage. The Facility Fee shall not be
refundable under any circumstances.

         2.7 Reduction of Indebtedness;  Revolving Credit Aggregate  Commitment.
If at any time and for any reason the  aggregate  principal  amount of  Advances
hereunder  to Company  shall  exceed  the  amount  set forth in Section  2.3(c),
Company shall immediately  reduce any pending request for an Advance on such day
by the amount of such excess and, to the extent any excess  remains  thereafter,
immediately  repay an amount of the Indebtedness  equal to such excess.  Company
acknowledges that, in connection with any repayment required hereunder, it shall
also be  responsible  for the  reimbursement  of any  prepayment  or other costs
required under Section 10.1 hereof;  provided,  however,  that Company shall, in
order to reduce any such prepayment costs and expenses, first

                                       29



<PAGE>
<PAGE>


prepay such portion of the Indebtedness then carried as a Primebased Advance, if
any.

         2.8 Revolving  Credit as Renewal;  Application of Advances  Thereafter.
The  Notes  issued by the  Company  shall  constitute  renewal  and  replacement
evidence of all present indebtedness of Company to the Prior Lenders outstanding
as of the date hereof under the Prior  Agreement,  and the notes issued pursuant
thereto.  Thereafter,  Advances shall be available, subject to the terms hereof,
to fund  working  capital  needs  or other  general  corporate  purposes  of the
Company. The Prior Notes shall be returned to Company promptly after the closing
of this Agreement and the transactions contemplated hereunder.

         2.9 Extension of Revolving  Credit  Maturity Date. (a) Provided that no
Default or Event of Default has  occurred  and is  continuing,  Company  may, by
written  notice to Agent and each Bank (which  notice shall be  irrevocable  and
which shall not be deemed effective  unless actually  received by Agent and each
Bank) more than ninety (90) days prior to the  Revolving  Credit  Maturity  Date
then in effect, request that the Banks extend the Revolving Credit Maturity Date
then in  effect  to a date  that is one year  later  than the  Revolving  Credit
Maturity Date then in effect (each such request, a "Request").  Each Bank shall,
not later than thirty (30)  calendar  days  following the date of its receipt of
the  Request,  give  written  notice to the Agent  stating  whether such Bank is
willing to extend the Revolving Credit Maturity Date as requested.  If Agent has
received the aforesaid written approvals of such Request from each of the Banks,
then,  effective upon the date of Agent's receipt of all such written  approvals
from the Banks,  as aforesaid,  the Revolving  Credit  Maturity Date shall be so
extended for an additional one year period,  the term Revolving  Credit Maturity
Date shall mean such extended date and Agent shall  promptly  notify the Company
that such extension has occurred.

         (b) If (i) any Bank gives the Agent written notice that it is unwilling
to extend the Revolving Credit Maturity Date as requested or (ii) any Bank fails
to  provide  written  approval  to Agent of such a Request  within  thirty  (30)
calendar  days of the date of such Bank's  receipt of the Request,  then (w) the
Banks shall be deemed to have declined to extend the Revolving  Credit  Maturity
Date, (x) the then-current Revolving Credit Maturity Date shall remain in effect
(with no further right on the part of

                                       30



<PAGE>
<PAGE>


Company to request  extensions  thereof  under this  Section  2.9),  and (y) the
commitments  of the Banks to make  Advances of the  Revolving  Credit  hereunder
shall terminate on the Revolving Credit Maturity Date then in effect,  and Agent
shall promptly notify Company thereof.

         2.10 Optional  Reduction or Termination of Revolving  Credit  Aggregate
Commitment. The Company may, upon at least five (5) Business Days' prior written
notice to Agent, permanently reduce the Revolving Credit Aggregate Commitment in
whole at any time,  or in part from time to time,  without  premium or  penalty,
provided  that:  (i) each partial  reduction of the Revolving  Credit  Aggregate
Commitment  shall be in an  aggregate  amount  equal to at  least  Five  Million
Dollars  ($5,000,000)  or a larger  integral  multiple  of One  Million  Dollars
($1,000,000);  (ii) each  reduction  shall be  accompanied by the payment of the
Facility Fee, if any,  accrued to the date of such reduction;  (iii) the Company
shall prepay in  accordance  with the terms hereof the amount,  if any, by which
the  aggregate  unpaid  principal  amount of Advances  exceeds the amount of the
Revolving  Credit  Aggregate  Commitment,  taking  into  account  the  aforesaid
reductions  thereof,  together with accrued but unpaid interest on the principal
amount  of such  prepaid  Advances  to the date of  prepayment;  and (iv) if the
termination or reduction of the Revolving Credit Aggregate  Commitment  requires
the prepayment of a Eurocurrency-based Advance, the termination or reduction may
be made  only on the last  Business  Day of the  then  current  Interest  Period
applicable to such Advance  (subject to the  provisions of Section 10.1 hereof).
Reductions of the Revolving  Credit  Aggregate  Commitment and any  accompanying
prepayments of the Notes shall be distributed by Agent to each Revolving  Credit
Bank in  accordance  with  such  Bank's  Percentage  thereof,  and  will  not be
available for  reinstatement  by or readvance to the Company.  Any reductions of
the Revolving  Credit  Aggregate  Commitment  hereunder shall reduce each Bank's
portion thereof  proportionately  (based upon the applicable  Percentages),  and
shall be permanent and  irrevocable.  Any payments made pursuant to this Section
shall be applied first to outstanding  Prime-based  Advances under the Revolving
Credit and then to Eurocurrency-based Advances.

         3. MARGIN ADJUSTMENTS; INTEREST PAYMENTS

                                       31



<PAGE>
<PAGE>


         3.1  Margin  Adjustments.  Adjustments  in  the  Margin  applicable  to
Eurocurrency-based  Advances,  based on Company's Moody's Rating and S&P Rating,
shall be implemented as follows:

             (i)    Such Margin  adjustments shall be given  prospective  effect
                    only,  effective  as  to  each  Eurocurrency-based   Advance
                    outstanding  hereunder  upon the effective date of change in
                    the  Moody's  Rating or S&P  Rating,  as the case may be, in
                    each case with no retroactivity or claw-back.

            (ii)    Such Margin adjustments under this Section 3.1 shall be made
                    irrespective of, and in addition to, any other interest rate
                    adjustments hereunder.

         3.2 Prime-based  Interest  Payments.  Interest on the unpaid balance of
all  Prime-based  Advances from time to time  outstanding  shall accrue from the
date of such  Advances  until paid,  at a per annum  interest  rate equal to the
Prime-based  Rate, and shall be payable in immediately  available  funds monthly
commencing  on the first  Business  Day of the month next  succeeding  the month
during which the initial  Advance is made and on the first  Business Day of each
month thereafter. Interest accruing at the Prime-based Rate shall be computed on
the basis of a 360 day year and assessed for the actual  number of days elapsed,
and in such computation effect shall be given to any change in the interest rate
resulting  from a change in the  Prime-based  Rate on the date of such change in
the Prime-based Rate.

         3.3   Eurocurrency-based    Interest   Payments.   Interest   on   each
Eurocurrency-based  Advance having a related  Eurocurrency-Interest  Period of 3
months or less shall accrue at its Eurocurrency-based  Rate and shall be payable
in immediately available funds on the last day of the Interest Period applicable
thereto.  Interest  shall be  payable  in  immediately  available  funds on each
Eurocurrencybased   Advance   outstanding   from   time   to   time   having   a
EurocurrencyInterest  Period of 6 months or  longer,  at  intervals  of 3 months
after the first day of the applicable Interest Period, and shall also be payable
on the last day of the Interest Period applicable thereto.  Interest accruing at
the Eurocurrency-based Rate shall be computed on the basis of a 360 day year and
assessed  for the  actual


                                       32

<PAGE>
<PAGE>


number  of days elapsed  from the first  day of the  Interest Period  applicable
thereto to, but not including, the last day thereof.

         3.4 Interest Payments on Conversions.  Notwithstanding  anything to the
contrary in Sections 3.2 and 3.3 above,  all accrued and unpaid  interest on any
Advance  refunded or  converted  pursuant to Section 2.3 hereof shall be due and
payable in full on the date such Advance is refunded or converted.

         3.5 Interest on Default.  Notwithstanding  anything to the contrary set
forth in  Sections  3.2 and 3.3 above,  in the event and so long as any Event of
Default shall exist under this Agreement, interest shall be payable daily on the
principal amount of all Advances from time to time outstanding (and on all other
monetary obligations of Company hereunder and under the other Loan Documents) at
a per annum rate equal to the  Applicable  Interest  Rate (and,  with respect to
Eurocurrency-based  Advances,  calculated  on the  basis of the  maximum  Margin
chargeable  hereunder,  whether or not otherwise  applicable) in respect of each
such Advance,  plus, in the case of Eurocurrency-based  Advances,  three percent
(3%) per annum for the remainder of the then existing  Interest Period,  if any,
and at all other such  times and for all  Prime-based  Advances,  at a per annum
rate equal to the Prime-based Rate, plus three percent (3%).

         3.6  Prepayment.  Company  may  prepay  all or part of the  outstanding
balance of any Prime-based Advance(s) (subject to not less than one (1) Business
Day's  notice to Agent) at any time,  provided  that the  amount of any  partial
prepayment shall be at least Five Hundred  Thousand  Dollars  ($500,000) and the
aggregate  balance of Prime-based  Advance(s)  remaining  outstanding  under the
Notes shall be at least Five Hundred  Thousand Dollars  ($500,000).  Company may
prepay all or part of any  Eurocurrency-based  Advance (subject to not less than
three (3)  Business  Days' notice to Agent) only on the last day of the Interest
Period  applicable  thereto  (subject to the provisions of Section 10.1 hereof),
provided that the amount of any such partial  prepayment  shall be at least Five
Hundred  Thousand  Dollars  ($500,000),  and the unpaid  portion of such Advance
which is refunded or converted  under  Section 2.3 hereof shall be at least Five
Million  Dollars  ($5,000,000).  Any  prepayment  made in  accordance  with this
Section  shall be without  premium,  penalty or prejudice to Company's  right to
reborrow  under the terms of this Agreement and shall not cause any reduction in
the


                                       33

<PAGE>
<PAGE>


Revolving  Credit  Aggregate  Commitment.  Any  other  prepayment of  all or any
portion of the Revolving Credit, whether by acceleration,  mandatory or required
prepayment or otherwise,  shall be subject to Section 10.1 hereof, but otherwise
without premium, penalty or prejudice.

         4. CONDITIONS

         A. The  obligations  of Banks to make the  initial  Advance  under this
Agreement are subject to the following conditions:

         4.1 Execution of Notes and this Agreement.  Company shall have executed
and  delivered  to Agent  for the  account  of each  Bank,  the  Notes  and this
Agreement (including all schedules, exhibits, certificates,  opinions, Financial
Statements  and other  documents  to be  delivered  pursuant  hereto),  and,  as
applicable,  the Loan Documents,  and such Notes, this Agreement,  and the other
Loan Documents shall be in full force and effect.

         4.2 Corporate Authority.  Agent shall have received, with a counterpart
thereof  for each Bank:  (i)  certified  copies of  resolutions  of the Board of
Directors  of Company  evidencing  approval of the form of this  Agreement,  the
other Loan  Documents and the Notes and  authorizing  the execution and delivery
thereof and the  borrowing of Advances  hereunder and of each of Company and its
Subsidiaries  evidencing approval of its entering into the Collateral Documents;
and  (ii) (A)  certified  copies  of  Company's  and  each of its  Subsidiaries'
articles of incorporation and bylaws or other constituent documents certified as
true  and  complete  as of a  recent  date by the  appropriate  official  of the
jurisdiction of  incorporation of each such entity and (B) a certificate of good
standing  from the state or other  jurisdictions  of  Company's  and each of its
Subsidiaries' incorporation, and from every state or other jurisdiction in which
either Company or any of its Subsidiaries is qualified to do business, if issued
by such  jurisdictions,  subject to the  limitations  (as to  qualification  and
authorization to do business) contained in Section 5.1 hereof.

         4.3 Company Collateral  Documents.  As security for all Indebtedness of
Company to the Banks  hereunder,  Company  shall have  furnished,  executed  and
delivered to the Agent, or caused to be furnished, executed and delivered to the
Agent,  prior to or concurrently with the initial borrowing  hereunder,  in form
and

                                       34



<PAGE>
<PAGE>


substance  satisfactory  to the Agent and the Banks and supported by appropriate
resolutions in certified form authorizing same, the Company Collateral Documents
pursuant  to which  Company  grants to Agent,  for the  benefit of the Banks,  a
security  interest in all of its real and personal  property,  including without
limitation, patents and trademarks, and all shares of the issued and outstanding
stock of each Subsidiary  directly owned by Company or other ownership  interest
in any Joint  Venture  directly  owned by Company.  In addition,  if required or
advisable under applicable law to perfect the liens granted  thereby,  the Agent
shall  have  received,  concurrently  with or prior to the  making  of  Advances
hereunder,  appropriate  financing  statements,  collateral and other  documents
covering  such  Collateral  executed and delivered by the  appropriate  parties,
including without  limitation,  original  certificates  evidencing any shares of
stock  pledged  to Agent on  behalf of the Banks  under the  Company  Collateral
Documents.

         4.4 Subsidiaries Collateral Documents. As security for all Indebtedness
of Company to the Banks  hereunder,  each of Company's  Subsidiaries  shall have
furnished,  executed,  and  delivered to the Agent,  or caused to be  furnished,
executed and delivered to the Agent,  prior to or concurrently  with the initial
borrowing hereunder,  in form and substance  satisfactory to Agent and the Banks
and supported by appropriate resolutions in certified form authorizing same, the
Subsidiaries  Collateral  Documents  pursuant  to which  (i)  each  Wholly-Owned
Subsidiary  grants Agent,  for the benefit of the Banks, a security  interest in
all of its real and personal property, including without limitation, patents and
trademarks,  and  all  shares  of the  issued  and  outstanding  stock  of  each
Subsidiary  directly owned by such  Wholly-Owned  Subsidiary or other  ownership
interest in each Joint Venture directly owned by such  Wholly-Owned  Subsidiary,
(ii) each of the other  Subsidiaries  grants to Agent,  for the  benefit  of the
Banks, a security  interest in all of the issued and  outstanding  stock of each
Subsidiary  directly  owned by such  Subsidiary  and the capital  stock or other
ownership  interest in each Joint Venture  directly owned by such Subsidiary and
(iii) each Wholly-Owned  Subsidiary guaranties the repayment of the Indebtedness
subject to the terms of this  Agreement.  In addition,  if required or advisable
under applicable law to perfect the liens granted thereby,  the Agent shall have
received,  concurrently  with the  making  of  Advances  hereunder,  appropriate
financing  statements,  collateral and other documents  covering such Collateral
executed and delivered by the appropriate

                                       35



<PAGE>
<PAGE>


parties, including  without  limitation, original  certificates  evidencing  any
shares of  stock pledged  to Agent on behalf of the Banks under the Subsidiaries
Collateral Documents.

         4.5  Licenses,  Permits,  Etc.  The Agent shall have  received,  with a
counterpart  for each  Bank,  copies  of each  authorization,  license,  permit,
consent, order or approval of, or registration,  declaration or filing with, any
governmental  authority or any  securities  exchange or other Person  (including
without limitation any securities  holder) obtained or made by the Company,  any
of  Company's  Subsidiaries,  or any other  Person (as of the  relevant  date of
Advance or loan hereunder) in connection with the  transactions  contemplated by
this Agreement or the Loan Documents.

         4.6 Representations and Warranties -- All Parties.  The representations
and warranties  made by Company,  its  Subsidiaries or any other party to any of
the Loan  Documents  (excluding the Agent and Banks) under this Agreement or any
of the Loan  Documents,  and the  representations  and  warranties of any of the
foregoing which are contained in any certificate, document or financial or other
statement  furnished  at any  time  hereunder  or  thereunder  or in  connection
herewith or therewith shall have been true and correct in all material  respects
when made and shall be true and  correct in all  material  respects on and as of
the date of the making of any  Advance  hereunder  except as may be  affected by
subsequent transactions permitted by this Agreement.

         4.7 Opinion of  Counsel.  Company  and each of its  Subsidiaries  shall
furnish Agent prior to the initial Advance under this Agreement, and with signed
copies  for each  Bank,  opinions  of  counsel  to the  Company  and each of its
Subsidiaries,  dated the date hereof,  and covering  such matters as required by
and  otherwise  satisfactory  in form and substance to the Agent and each of the
Banks.

         4.8 No Default;  No  Material  Adverse  Change.  No Default or Event of
Default  shall have  occurred  and be  continuing,  and there shall have been no
material  adverse  change  in the  financial  condition,  properties,  business,
prospects of, results or operations of the Company and its  Subsidiaries  (taken
as a whole) from March 31,  1995 to the date of the making of the first  Advance
hereunder.

                                       36



<PAGE>
<PAGE>


         4.9 Company's Certificate. The Agent shall have received, with a signed
counterpart  for each Bank, a  certificate  of a responsible  senior  officer of
Company dated the date of the making of Advances hereunder,  stating that to the
best of his or her knowledge after due inquiry, the conditions of paragraphs 4.1
and 4.5 through 4.7, hereof have been fully satisfied.

         4.10 Other  Documents and  Instruments.  The Agent shall have received,
with a photocopy for each Bank, such other  instruments and documents as each of
the  Banks  may  reasonably  request  in  connection  with the  making  of loans
hereunder,  and all such instruments and documents shall be satisfactory in form
and substance to the Banks in the exercise of their reasonable discretion.

         4.11  Continuing  Conditions.  The  obligations  of the  Banks  to make
Advances  or loans  under this  Agreement  shall be  subject  to the  continuing
conditions  that all documents  executed or submitted  pursuant  hereto shall be
satisfactory in form and substance  (consistent  with the terms hereof) to Agent
and its counsel and to each of the Banks;  Agent and its counsel and each of the
Banks and their respective counsel shall have received all information, and such
counterpart  originals or such certified or other copies of such  materials,  as
Agent or its  counsel  and each of the Banks and their  respective  counsel  may
reasonably  request;  and all other legal matters  relating to the  transactions
contemplated by this Agreement (including,  without limitation,  matters arising
from  time to  time  as a  result  of  changes  occurring  with  respect  to any
statutory, regulatory or decisional law applicable hereto) shall be satisfactory
to counsel to Agent and  counsel to each of the Banks in the  exercise  of their
reasonable discretion.

         B. The  obligations  of Banks to make all  other  Advances  under  this
Agreement  are subject to the  conditions  set forth in Sections  4.3, 4.4, 4.6,
4.8, 4.9, 4.10 and 4.11 hereof, provided,  however, if an Advance is a refunding
or  conversion  of an Advance,  such Advance shall not be subject to Section 4.9
hereof.

         5. REPRESENTATIONS AND WARRANTIES

         Company represents and warrants and such representations and warranties
shall be  deemed  to be  continuing  representations  and  warranties  until the
Revolving Credit Maturity Date and thereafter

                                       37



<PAGE>
<PAGE>


until final payment in full of the  Indebtedness  and the performance by Company
of all of its other obligations under this Agreement:

         5.1  Corporate  Authority.  Each of Company and its  Subsidiaries  is a
corporation  duly  organized and existing in good standing under the laws of the
applicable  jurisdiction of organization,  charter or incorporation;  it is duly
qualified and authorized to do business as a corporation or foreign  corporation
in each  jurisdiction  where the  character  of its  assets or the nature of its
activities  makes such  qualification  necessary,  except  where such failure to
qualify and be authorized to do business will not have a material adverse impact
on the financial condition of Company and its Subsidiaries (taken as a whole).

         5.2 Due Authorization - Company. Execution, delivery and performance of
this Agreement,  the Company Collateral Documents,  the other Loan Documents (to
the extent applicable) and any other documents and instruments required under or
in  connection  with this  Agreement  or the other Loan  Documents  (or to be so
executed and delivered), and the issuance of the Notes by Company are within its
corporate powers, have been duly authorized,  are not in contravention of law or
the terms of Company's Articles of Incorporation or Bylaws,  and, except as have
been previously  obtained or as referred to in Section 5.18,  below,  and except
for the  filing  of  financing  statements  in  connection  with the  Collateral
Documents, do not require the consent or approval,  material to the transactions
contemplated by this Agreement or the Loan Documents,  of any governmental body,
agency or authority not previously delivered under Section 4.5 hereof.

         5.3  Due   Authorization  -  Subsidiaries.   Execution,   delivery  and
performance of the Subsidiaries  Collateral Documents,  the other Loan Documents
(to the extent  applicable) and all other documents and instruments  required of
Companies'  Subsidiaries  under or in connection with this Agreement or the Loan
Documents (or to be so executed and delivered)  are within the corporate  powers
of such Subsidiaries, have been duly authorized, are not in contravention of law
or the terms of any of the  Subsidiaries'  Articles of  Incorporation or Bylaws,
and, except as have been previously  obtained or as referred to in Section 5.18,
below, and except for the filing of financing  statements in connection with the
Collateral  Documents,  do not require the consent or approval,  material to the
transactions contemplated by this Agreement, and

                                       38



<PAGE>
<PAGE>


the Loan Documents, of any governmental body, agency or authority not previously
obtained and delivered to Agent under Section 4.5 hereof.

         5.4 Title to Collateral - Company.  Company has good and valid title to
the property  pledged,  mortgaged or otherwise  encumbered  or to be  encumbered
under the Company Collateral Documents, subject to Liens permitted under Section
7.5 hereof.

         5.5 Title to Collateral - Subsidiaries.  Each of Company's Subsidiaries
has good and  valid  title  to the  property  pledged,  mortgaged  or  otherwise
encumbered  or to be encumbered  under the  Subsidiaries  Collateral  Documents,
subject to Liens permitted under Section 7.5 hereof.

         5.6 Encumbrances. There are no security interests in, liens, mortgages,
or other  encumbrances  on and no financing  statements on file with respect to,
any of  the  property  pledged,  mortgaged  or  otherwise  encumbered  (or to be
encumbered) under the Collateral Documents, except Liens permitted under Section
7.5 hereof.

         5.7 Capital Stock; Shareholders;  Subsidiaries.  As of the date hereof,
(a) all present Wholly-Owned  Subsidiaries and other Subsidiaries of Company are
set  forth in the  attached  SCHEDULE  5.7,  along  with the  percentage  of the
outstanding  voting  stock in each such  Wholly-Owned  or other such  Subsidiary
owned  by  Company  or  by  a  Subsidiary  of  Company  (and   identifying  that
Subsidiary);  and (b) other than as  disclosed  on  SCHEDULE  5.7,  there are no
outstanding options,  warrants or rights to purchase,  nor any agreement for the
subscription, purchase or acquisition of, any shares of the capital stock of any
of Company's Subsidiaries.

         5.8  Investments  in  Non-Subsidiaries.  SCHEDULE  5.8  annexed  hereto
contains a full and  complete  list of all Joint  Ventures  in which each of the
Subsidiaries  has on ownership  interest as of the date  hereof,  along with the
percentage  voting  stock  or  control  of each  such  Subsidiary  in the  Joint
Ventures.

         5.9 Taxes.  Each of Company and its Subsidiaries has filed on or before
their respective due dates, all federal, state and foreign tax returns which are
required to be filed or has obtained  extensions for filing such tax returns and
is not delinquent in

                                       39



<PAGE>
<PAGE>


filing such returns in accordance  with such  extensions  and has paid all taxes
which have become due pursuant to those  returns or pursuant to any  assessments
received  by any such  party,  as the case may be, to the extent such taxes have
become due, except to the extent such tax payments are being actively  contested
in good faith by  appropriate  proceedings  and with  respect to which  adequate
provision has been made on the books of Company as may be required by GAAP.

         5.10 No Defaults.  There exists no default under the  provisions of any
instrument  evidencing any Debt of the Company or any of its Subsidiaries  which
is  permitted  hereunder  or any  Debt  connected  with  any  of  the  Permitted
Encumbrances, or of any agreement relating thereto.

         5.11  Enforceability  of Agreement and Loan  Documents  -Company.  This
Agreement, each of the other Loan Documents to which Company is a party, and all
other  certificates,  agreements and documents executed and delivered by Company
under or in  connection  herewith or therewith  have each been duly executed and
delivered by its duly  authorized  officers and constitute the valid and binding
obligations of Company,  enforceable in accordance with their respective  terms,
except  as  enforcement  thereof  may  be  limited  by  applicable   bankruptcy,
reorganization, insolvency, moratorium or similar laws affecting the enforcement
of creditor's rights, generally and by general principles of equity.

         5.12  Enforceability  of  Loan  Documents  --  Subsidiaries.  The  Loan
Documents to which each of the  Subsidiaries is a party,  and all  certificates,
documents and agreements  executed in connection  therewith by the  Subsidiaries
have each been duly executed and  delivered by the  respective  duly  authorized
officers of the Subsidiaries and constitute the valid and binding obligations of
the Subsidiaries,  enforceable in accordance with their respective terms, except
as enforcement thereof may be limited by applicable bankruptcy,  reorganization,
insolvency,  moratorium or similar laws affecting the  enforcement of creditor's
rights, generally and by general principles of equity.

         5.13  Compliance  with  Laws.  Company  and its  Subsidiaries  each has
complied with all  applicable  laws,  including  without  limitation,  Hazardous
Material Laws, to the extent that failure to

                                       40



<PAGE>
<PAGE>


comply  therewith would  have a  material adverse  effect upon  Company and  its
Subsidiaries (taken as a whole).

         5.14   Non-contravention  --  Company.  The  execution,   delivery  and
performance  of  this  Agreement  and  the  other  Loan  Documents  are  not  in
contravention of the terms of any material  indenture,  agreement or undertaking
to which  Company  or any of its  Subsidiaries  is a party or by which it or its
properties are bound or affected.

         5.15  Non-contravention  -- Subsidiaries.  The execution,  delivery and
performance of those Loan Documents  signed by the  Subsidiaries,  and any other
documents and instruments required under or in connection with this Agreement by
the  Subsidiaries  are  not in  contravention  of  the  terms  of  any  material
indenture,  agreement or  undertaking  to which any  Subsidiary  or Company is a
party or by which it or its properties are bound or affected.

         5.16 No Litigation  -- Company.  No  litigation  (including  derivative
actions),    arbitration   proceeding,   labor   controversy   or   governmental
investigation  or  proceeding  is  pending  or,  to  the  Company's   knowledge,
threatened  against the Company which might reasonably be expected to materially
and adversely  affect the financial  condition,  operations,  assets,  business,
properties or prospects of Company, except as set forth in Schedule 5.16 hereto.
Except as set forth in Schedule 5.16,  there is not outstanding  against Company
any  judgment,  decree,  injunction,  rule,  or order of any court,  government,
department,  commission, agency, instrumentality or arbitrator nor is Company in
violation of any  applicable  law,  regulation,  ordinance,  order,  injunction,
decree or  requirement  of any  governmental  body or court where such violation
would reasonably be expected to have a material adverse effect on Company.

         5.17 No Litigation -- Subsidiaries. No litigation (including derivative
actions),    arbitration   proceeding,   labor   controversy   or   governmental
investigation  or  proceeding  is  pending  or,  to  the  Company's   knowledge,
threatened  against  any  Subsidiary  which  might  reasonably  be  expected  to
materially and adversely  affect the financial  condition,  operations,  assets,
business,  properties  or prospects of Company and its  Subsidiaries  taken as a
whole,  except  as set forth in  Schedule  5.17  hereto.  Except as set forth in
Schedule 5.17, there is not outstanding against any Subsidiary any

                                       41



<PAGE>
<PAGE>


judgment,  decree,  injunction,   rule,  or  order  of  any  court,  government,
department,  commission,  agency,  instrumentality or arbitrator nor is any such
party  in  violation  of  any  applicable  law,  regulation,  ordinance,  order,
injunction,  decree or requirement of any governmental  body or court where such
violation  would  reasonably  be expected to have a material  adverse  effect on
Company and its Subsidiaries (taken as a whole).

         5.18  Consents,  Approvals and Filings,  Etc.  Except for the filing of
financing  statements in connection with the Collateral  Documents and except as
have been previously obtained,  no authorization,  consent,  approval,  license,
qualification  or  formal  exemption  from,  nor  any  filing,   declaration  or
registration with, any court, governmental agency or regulatory authority or any
securities  exchange  or any  other  Person  (whether  or not  governmental)  is
required in connection  with the  execution,  delivery and  performance:  (i) by
Company of this Agreement, any of the Loan Documents to which it is a party; and
(ii) by any Subsidiary,  of any of the Loan Documents to which any Subsidiary is
a party,  and (iii) by Company  and the  Subsidiaries,  of the  liens,  pledges,
mortgages,  security  interests  or  other  encumbrances  granted,  conveyed  or
otherwise established (or to be granted,  conveyed or otherwise  established) by
or  under  this  Agreement  or the  Loan  Documents.  All  such  authorizations,
consents, approvals, licenses, qualifications, exemptions, filings, declarations
and  registrations  which have previously been obtained or made, as the case may
be, are in full force and effect and are not the  subject of any  attack,  or to
the  knowledge of Company  threatened  attack by appeal or direct  proceeding or
otherwise which would have a material adverse effect on the financial  condition
of Company and its Subsidiaries (taken as a whole).

         5.19 Agreements Affecting Financial Condition.  Neither the Company nor
any of its  Subsidiaries  is party to any  agreement or instrument or subject to
any charter or other corporate  restriction  which materially  adversely affects
the financial condition or operations of the Company and its Subsidiaries (taken
as a whole).

         5.20 No Investment Company or Margin Stock. Neither the Company nor any
of its  Subsidiaries  is an  "investment  company"  within  the  meaning  of the
Investment  Company Act of 1940, as amended.  Neither the Company nor any of its
Subsidiaries  is engaged  principally,  or as one of its  important  activities,
directly or

                                       42



<PAGE>
<PAGE>


indirectly, in the business of extending credit for the purpose of purchasing or
carrying margin stock.  None of the proceeds of any of the Notes will be used by
the Company or any of its Subsidiaries to purchase or carry margin stock or will
be made available by the Company or any of its Subsidiaries in any manner to any
other Person to enable or assist such Person in  purchasing  or carrying  margin
stock.  Terms for which  meanings are  provided in  Regulation U of the Board of
Governors of the Federal Reserve System or any regulations substituted therefor,
as from time to time in effect, are used in this paragraph with such meanings.

         5.21 ERISA.  Neither Company nor any of its  Subsidiaries  maintains or
contributes  to any  Pension  Plan  subject to Title IV of ERISA,  except as set
forth on SCHEDULE 5.21 hereto;  and there is no accumulated  funding  deficiency
within the meaning of ERISA,  or any existing  liability  with respect to any of
the  Pension  Plans owed to the  Pension  Benefit  Guaranty  Corporation  or any
successor  thereto,  and no "reportable event" or "prohibited  transaction",  as
defined in ERISA,  has occurred with respect to any Pension  Plan,  and all such
Pension Plans are in material  compliance with the  requirements of the Internal
Revenue  Code  and  ERISA  (and,  if  applicable,  any  comparable  foreign  law
provisions).

         5.22  Conditions   Affecting   Business  or  Properties.   Neither  the
respective  businesses nor the properties of Company or any of its  Subsidiaries
is affected by any fire, explosion,  accident, strike, lockout or other dispute,
drought,  storm, hail,  earthquake,  embargo, Act of God or other casualty which
materially adversely affects, or if such event or condition were to continue for
more than ten (10)  additional  days would  reasonably be expected to materially
adversely  affect the  businesses or properties of Company and its  Subsidiaries
(taken as a whole).

         5.23 Environmental and Safety Matters.  (a) Each of the Company and its
Subsidiaries is in compliance with all federal, state and local laws, ordinances
and regulations relating to safety and industrial hygiene or to the environment,
including  without  limitation all Hazardous  Materials Laws in jurisdictions in
which  the  Company  or its  Subsidiaries  owns or  operates,  or has  owned  or
operated,  a facility  or site,  or  arranges or has  arranged  for  disposal or
treatment of hazardous substances,  solid waste, or other wastes, accepts or has
accepted for transport any hazardous substances, solid wastes or other wastes or
holds or has held any

                                       43



<PAGE>
<PAGE>


interest in real  property  or  otherwise,  except for De Minimis  Matters or as
otherwise disclosed on SCHEDULE 5.23 hereto, and as to such matters disclosed on
such  Schedule,  none  will have a  material  adverse  effect  on the  financial
condition or businesses of the Company and its Subsidiaries (taken as a whole).

         (b)  No  demand,   claim,  notice,   suit,  suit  in  equity,   action,
administrative   action,   investigation  or  inquiry  whether  brought  by  any
governmental  authority,  private person or entity or otherwise,  arising under,
relating to or in connection  with any  applicable  Hazardous  Materials Laws is
pending  or,  to  the  best  knowledge  of  Company,  after  due  investigation,
threatened against the Company or any of its Subsidiaries,  any real property in
which the  Company or any of its  Subsidiaries  holds or has held an interest or
any past or present operation of the Company or any of its Subsidiaries,  except
as disclosed on SCHEDULE 5.23 hereto,  and as to such matters  disclosed on such
Schedule, none will have a material adverse effect on the financial condition or
business of the Company and its Subsidiaries (taken as a whole).

         (c) Neither the Company nor any of its Subsidiaries (i) is, to the best
knowledge  of Company,  after due  investigation,  the subject of any federal or
state investigation  evaluating whether any remedial action is needed to respond
to a release of any toxic substances, radioactive materials, hazardous wastes or
related  materials  into the  environment,  (ii) has  received any notice of any
toxic substances,  radioactive  materials,  hazardous waste or related materials
in, or upon any of its  properties  in  violation  of any  applicable  Hazardous
Materials Laws, or (iii) knows of any basis for any such  investigation,  notice
or  violation,  except as  disclosed  on SCHEDULE  5.23  hereto,  and as to such
matters disclosed on such Schedule,  none will have a material adverse effect on
the financial  condition or business of Company and its Subsidiaries (taken as a
whole).

         (d) No release,  threatened  release or disposal  of  hazardous  waste,
solid waste or other  wastes is occurring  or, to the best  knowledge of Company
after due investigation, has occurred on, under or to any real property in which
the Company or any of its  Subsidiaries  holds any interest or on which performs
any of its  operations,  in  violation of any  Hazardous  Material Law except as
disclosed  on SCHEDULE  5.23 hereto,  and as to such  matters  disclosed on such
Schedule, none will have a material adverse effect on the

                                       44



<PAGE>
<PAGE>


financial  condition or business of the Company and its Subsidiaries (taken as a
whole).

         5.24  Accuracy  of  Information.   Each  of  the  Company's   Financial
Statements previously furnished to Agent and the Banks prior to the date of this
Agreement, has been prepared in accordance with GAAP and is complete and correct
in all material respects and fairly presents the financial  condition of Company
and the results of its operations for the periods covered  thereby;  since March
31, 1995 there has been no material adverse change in the financial condition of
Company  and its  Subsidiaries  (taken as a  whole);  to the best  knowledge  of
Company,  neither  Company  nor  any  of its  Subsidiaries  has  any  contingent
obligations  (including  any  liability  for taxes) not disclosed by or reserved
against in the March 31, 1995 balance sheets, as applicable, except as set forth
on SCHEDULE  5.24  hereof,  and at the present time there are no  unrealized  or
anticipated  losses  from  any  present  commitment  of  Company  or  any of its
Subsidiaries.

         5.25  Foreign  Employee  Benefit  Plans.  Neither  the  Company nor any
Subsidiary  is now  maintaining  or  contributing  to or has ever  maintained or
contributed to any Foreign  Employee Benefit Plan. Each Foreign Employee Benefit
Plan established after the date hereof is in compliance in all material respects
with all laws,  regulations  and rules  applicable  thereto  and the  respective
requirements  of the  governing  documents  for such plan.  With  respect to any
Foreign Employee  Benefit Plan established  after the date hereof and maintained
or contributed to by the Company, any of its Subsidiaries or any ERISA Affiliate
(other than a Foreign Pension Plan)  reasonable  reserves have been  established
where required by ordinary  accounting  practices in the  jurisdiction  in which
such plan is maintained  or, in the case of an ERISA  Affiliate,  the failure to
establish  such  reserves  would not have or would not be  reasonably  likely to
have,  a material  adverse  effect on Company and its  Subsidiaries  (taken as a
whole).  There are no actions,  suits or claims  other than  routine  claims for
benefits pending or threatened  against the Company,  any of its Subsidiaries or
any  ERISA  Affiliate  with  respect  to  any  Foreign   Employee  Benefit  Plan
established  after the date hereof or, in the case of an ERISA  Affiliate,  such
actions,  suits or claims  would not have or would not be  reasonably  likely to
have,  a material  adverse  effect on Company and its  Subsidiaries  (taken as a
whole).

                                       45



<PAGE>
<PAGE>


         6. AFFIRMATIVE COVENANTS

         Company covenants and agrees that it will, and, as applicable,  it will
cause each of its  Subsidiaries,  until the Revolving  Credit  Maturity Date and
thereafter  until final payment in full of the  Indebtedness and the performance
by the Company of all other  obligations under this Agreement and the other Loan
Documents:

         6.1 Preservation of Existence, Etc. Except as otherwise permitted under
this Agreement:  (i) preserve and maintain its existence and such of its rights,
licenses,  and  privileges  as are  material  to  the  business  and  operations
conducted  by it;  (ii)  qualify  and remain  qualified  to do  business in each
jurisdiction  in which  such  qualification  is  material  to its  business  and
operations or ownership of its properties; (iii) continue to conduct and operate
its businesses  substantially  as conducted and operated  during the present and
preceding fiscal years; (iv) at all times maintain,  preserve and protect all of
its  franchises  and trade names and preserve all the  remainder of its property
and keep the same in good repair, working order and condition, if the failure to
do so in any  instance  would have a material  adverse  effect on the  financial
condition of Company and its Subsidiaries  (taken as a whole); and (v) from time
to time  make,  or cause to be  made,  all  necessary  or  appropriate  repairs,
replacements,  betterments  and  improvements  thereto such that the  businesses
carried on in connection therewith may be properly and advantageously  conducted
at all  times,  if the  failure to do so in any  instance  would have a material
adverse effect on the financial condition of Company and its Subsidiaries (taken
as a whole).

         6.2 Keeping of Books.  Keep proper books of record and account in which
full and correct entries shall be made of all of its financial  transactions and
its  assets  and  businesses  so as to  permit  the  presentation  of  Financial
Statements prepared in accordance with GAAP.

         6.3 Reporting Requirements. Furnish Agent with copies for each Bank:

                (a) as soon as possible,  and in any event within three Business
         Days after  becoming aware of the occurrence of any Default or Event of
         Default or any other event or occurrence  which has or would reasonably
         be expected to have a materially

                                       46



<PAGE>
<PAGE>


         adverse  effect upon the business,  property or financial  condition of
         Company and its Subsidiaries  (taken as a whole),  or upon Company's or
         any of  its  Subsidiaries'  ability  to  comply  with  its  obligations
         hereunder or under any of the other Loan Documents, a written statement
         of a responsible senior officer of the Company setting forth details of
         such  Default,  Event of Default or other event or  occurrence  and the
         action  which  the  Company  has  taken  or has  caused  to be taken or
         proposes to take or cause to be taken with respect thereto;

                (b) as soon as  available,  and in any event  within one hundred
         twenty (120) days after and as of the end of each of  Company's  fiscal
         years,   (i)  audited   Financial   Statements  of  the  Company  on  a
         Consolidated  basis containing the balance sheet of the Company and its
         Consolidated  Subsidiaries  as of the close of each such  fiscal  year,
         statements  of income and  retained  earnings  and a statement  of cash
         flows for each such fiscal year,  and such  Financial  Statements to be
         prepared in accordance with GAAP and certified by independent certified
         public  accountants  of  recognized  standing  selected  by Company and
         acceptable to the Majority Banks and containing unqualified opinions as
         to the  fairness  of  the  statements  therein  contained;  and  (ii) a
         Borrowing Base and Covenant Compliance Report;

                (c) as soon as  available,  and in any event  within  forty-five
         (45) days  after and as of the end of each  fiscal  quarter  of Company
         (including the last quarter of each fiscal year), (i) the balance sheet
         of the Company and its Consolidated  Subsidiaries as of the end of such
         quarter and related  statements of income,  retained  earnings and cash
         flows  for the  portion  of the  fiscal  year  through  the end of such
         period,  each  on a  Consolidated  basis  certified  by  a  responsible
         financial officer of Company as to the consistency with prior financial
         reports and  accounting  periods,  and as to accuracy  and  fairness of
         presentation and (ii) a Borrowing Base and Covenant Compliance Report;

                (d) so long as there is any Indebtedness  outstanding under this
         Agreement,  as soon as  available,  and in any event within thirty (30)
         days after and as of the end of each month, including the last month of
         each of Company's fiscal year, (i) the balance sheet of the Company and
         its Consolidated

                                       47



<PAGE>
<PAGE>


         Subsidiaries  as of the end of such quarter and related  statements  of
         income,  retained earnings and cash flows for the portion of the fiscal
         year  through  the end of such  period,  each on a  Consolidated  basis
         certified  by a  responsible  financial  officer  of  Company as to the
         consistency with prior financial reports and accounting periods, and as
         to accuracy and fairness of presentation  and (ii) a Borrowing Base and
         Covenant Compliance Report (excluding completion of Part I thereof);

                (e)  promptly  upon receipt  thereof,  copies of all reports and
         management  letters  prepared  with  respect  to  Company or any of its
         Subsidiaries  by  any  independent   certified  public  accountants  in
         connection  with any  annual,  interim or other  audit or review of the
         books  of  Company  or its  Subsidiaries,  irrespective  of  the  party
         requesting such an audit or review;

                (f)  to the  extent  not  previously  delivered,  promptly  upon
         becoming  available,  a copy  of  all  Financial  Statements,  reports,
         notices,  proxy statements and other communications sent by the Company
         or any of its Subsidiaries to their  stockholders,  and all regular and
         periodic reports filed by the Company or any of its  Subsidiaries  with
         any securities exchange,  the Securities and Exchange  Commission,  the
         Corporations and Securities Bureau of the Department of Commerce of the
         State  of  Michigan  (excluding  annual  reports)  or any  governmental
         authorities  succeeding  to  any  or  all  of  the  functions  of  said
         commission or bureau;

                (g) promptly, and in form and substance reasonably  satisfactory
         to Agent and the requesting  Banks,  such other information as Agent or
         the Majority Banks (acting  through Agent) may reasonably  request from
         time to  time,  including,  without  limitation,  if  requested  by the
         Majority Banks  appraisals of the  Collateral on a basis  acceptable to
         the  Majority  Banks and by an appraiser or  appraisers  acceptable  to
         them, and additional Borrowing Base and Covenant Compliance Reports.

         6.4 Net Worth. Maintain at all times Consolidated Net Worth of not less
than the following during the periods set forth below:

                                       48



<PAGE>
<PAGE>


from the date hereof through September 29, 1995...................($310,000,000)
from September 30, 1995 through December 30, 1995.................($308,000,000)
from December 31, 1995 through March 30, 1996.....................($306,000,000)
from March 31, 1996 through June 29, 1996.........................($303,000,000)
from June 30, 1996 through September 29, 1996.....................($297,000,000)
from September 30, 1996 through December 30, 1996.................($293,000,000)
from December 31, 1996 through March 30, 1997.....................($288,000,000)
from March 31, 1997 through June 29, 1997.........................($283,000,000)
from June 30, 1997 through September 29, 1997.....................($278,000,000)
from September 30, 1997 through December 30, 1997.................($273,000,000)
from December 31, 1997 through March 30, 1998.....................($268,000,000)
from March 31, 1998 and thereafter................................($263,000,000)

         6.5 Fixed Charge Coverage Ratio.  Maintain as of the end of each fiscal
quarter of Company a Fixed Charge  Coverage Ratio of not less than the following
as of the dates set forth below:

from the date hereof through September 29, 1995..................... 1.20 to 1.0
from September 30, 1995 through December 30, 1995................... 1.20 to 1.0
from December 31, 1995 through March 30, 1996....................... 1.20 to 1.0
from March 31, 1996 through June 29, 1996........................... 1.20 to 1.0
from June 30, 1996 through September 29, 1996....................... 1.20 to 1.0
from September 30, 1996 through December 30, 1996................... 1.25 to 1.0
from December 31, 1996 through March 30, 1997....................... 1.30 to 1.0
from March 31, 1997 through June 29, 1997........................... 1.35 to 1.0
from June 30, 1997 through September 29, 1997....................... 1.35 to 1.0
from September 30, 1997 through December 30, 1997................... 1.35 to 1.0
from December 31, 1997 through March 30, 1998....................... 1.35 to 1.0
from March 31, 1998 and thereafter.................................. 1.35 to 1.0

         6.6  Senior  Debt to Cash Flow  Ratio.  Maintain  as of the end of each
fiscal  quarter of Company a Senior Debt to Cash Flow Ratio of not more than the
following during the periods set forth below:

from the date hereof through June 29, 1995...........................5.90 to 1.0
from June 30, 1995 through September 29, 1995........................5.50 to 1.0
from September 30, 1995 through December 30, 1995....................5.25 to 1.0
from December 31, 1995 through March 30, 1996........................5.00 to 1.0
from March 31, 1996 through June 29, 1996............................4.75 to 1.0
from June 30, 1996 through September 29, 1996........................4.50 to 1.0
from September 30, 1996 through December 30, 1996....................4.25 to 1.0
from December 31, 1996 and thereafter................................4.00 to 1.0

                                       49



<PAGE>
<PAGE>


         6.7 EBITDA. Maintain as of the end of each fiscal quarter of Company on
a year-to-date cumulative basis, EBITDA of not less than the following as of the
dates set forth below:

             June 30, 1995...........................................$30,000,000
             September 30, 1995......................................$45,000,000
             December 31, 1995.......................................$60,000,000
             March 31, 1996..........................................$16,500,000
             June 30, 1996...........................................$33,000,000
             September 30, 1996......................................$49,500,000
             December 31, 1996.......................................$66,000,000
             March 31, 1997..........................................$17,500,000
             June 30, 1997...........................................$35,000,000
             September 30, 1997......................................$52,500,000
             December 31, 1997.......................................$70,000,000
             March 31, 1998..........................................$19,000,000
             June 30, 1998...........................................$38,000,000

         6.8 Taxes. Pay and discharge all taxes and other governmental  charges,
and all  material  contractual  obligations  calling  for the  payment of money,
before the same shall  become  overdue,  unless and to the extent only that such
payment is being  contested  in good  faith by  appropriate  proceedings  and is
reserved for, as required by GAAP, on its balance sheet.

         6.9 Inspections.  Permit Agent and each Bank,  through their authorized
attorneys,  accountants and representatives to examine Company's and each of its
Subsidiaries'  books,  accounts,  records,  ledgers and assets and properties of
every kind and description  (including any and all Collateral)  wherever located
at all reasonable  times during normal business  hours,  upon reasonable oral or
written request of Agent or such Bank, which shall include  collateral audits at
Company's  sole cost and expense  (provided  that prior to the  occurrence of an
Event of Default,  Company shall not be required to reimburse  Agent or any Bank
for the cost of more than one collateral  audit per year);  and permit Agent and
each  Bank  or  their  authorized  representatives,   at  reasonable  times  and
intervals,  to visit all of their respective  offices,  discuss their respective
financial  matters  with their  respective  officers and  independent  certified
public accountants,  and, by this provision, Company authorizes such accountants
to discuss the  finances and affairs of Company and its  Subsidiaries  (provided
that Company is

                                       50



<PAGE>
<PAGE>


given an  opportunity to participate in such discussions) and examine any of its
or their books and other corporate records.

         6.10 Further Assurances; Financing Statements. Furnish to the Agent, at
Company's  sole expense,  upon  Majority  Banks' (or Agent's)  request,  in form
satisfactory  to the Majority  Banks,  assignments,  lien  instruments  or other
security instruments,  consents,  acknowledgments,  subordinations and financing
statements  covering  any  or  all  of  the  Collateral  pledged,  assigned,  or
encumbered   pursuant  to  the  Collateral   Documents,   of  every  nature  and
description,  whether now owned or hereafter  acquired (by Company or any of its
Subsidiaries),  to the extent that the Agent may reasonably require, and execute
and  deliver or cause to be  executed  and  delivered  such other  documents  or
instruments  as the Agent may  reasonably  require to effectuate  more fully the
purposes of this Agreement or the other Loan Documents.

         6.11  Compliance  with  Leases.  Comply  with the  material  terms  and
conditions of any leases  covering any premises or real property  wherein any of
the  Collateral  pledged,  assigned or  encumbered  pursuant  to the  Collateral
Documents is located and any orders,  ordinances,  laws or statutes of any city,
state or other governmental  department having jurisdiction with respect to such
premises or property, or the conduct of business thereon.

         6.12  Indemnification.  Indemnify  and save Agent and each of the Banks
harmless  from  all  loss,  cost,  damage,  liability  or  expenses,   including
reasonable attorneys' fees and disbursements, incurred by Agent and the Banks by
reason  of an Event  of  Default,  or,  defending  or  protecting  the  security
interests or other liens  granted  hereby or under any of the Loan  Documents or
the  priority  thereof or  enforcing  the  obligations  of Company or any of its
Subsidiaries  under this  Agreement or any of the other Loan Documents or in the
prosecution or defense of any action or proceeding concerning any matter growing
out of or connected with this Agreement or any of the Loan Documents, excluding,
however,  any loss,  cost,  damage,  liability or expenses  arising  solely as a
result of the gross negligence or willful  misconduct of the party seeking to be
indemnified under this Section 6.12.

         6.13  Governmental  and  Other  Approvals.  Apply  for,  obtain  and/or
maintain in effect,  as applicable,  all  authorizations,  consents,  approvals,
licenses, qualifications, exemptions, filings,

                                       51



<PAGE>
<PAGE>


declarations and  registrations  (whether with any court,  governmental  agency,
regulatory  authority,  securities exchange or otherwise) which are necessary in
connection with the execution, delivery and performance: (i) by Company, of this
Agreement  and  the  other  Loan  Documents,   and  (ii)  by  any  of  Company's
Subsidiaries,  of the Loan Documents and the liens, pledges, mortgages, security
interests or other encumbrances  granted,  conveyed or otherwise established (or
to be  granted,  conveyed  or  otherwise  established)  by  or  under  the  Loan
Documents.

         6.14 Insurance.  Maintain insurance coverage on its physical assets and
against  other  business  risks  in  such  amounts  and  of  such  types  as are
customarily carried by companies similar in size and nature, and in the event of
acquisition  of  additional  property,  real or personal,  or of  occurrence  of
additional risks of any nature,  increase such insurance coverage in such manner
and to such extent as prudent business  judgment and then current practice would
dictate;  and in the  case of all  policies  covering  property  subject  to the
Collateral  Documents,  or  property  in which the Banks  shall  have a security
interest of any kind whatsoever,  other than those policies  protecting  against
casualty liabilities to third parties, all such insurance policies shall conform
to the requirements set forth in the applicable  Collateral  Documents and shall
provide  that the loss  payable  thereunder  shall be  payable  to  Company or a
Subsidiary,   as  applicable,   and  to  the  Agent  (for   application  to  the
Indebtedness);  and with all said  policies  or copies  thereof,  including  all
endorsements  thereon and those  required  hereunder,  to be deposited  with the
Agent.

         6.15 Compliance with Laws.

              (a) Comply in all  material  respects  with all  applicable  laws,
rules,  regulations and orders of any governmental  authority,  whether federal,
state, local or foreign (including without limitation Hazardous Materials Laws),
in effect from time to time.

              (b) Conduct and complete,  or cause to be conducted and completed,
all investigations, studies, sampling and testing, and all remedial, removal and
other  actions  necessary to clean-up and remove all  Hazardous  Materials on or
affecting any premises owned or occupied by Company or any of its  Subsidiaries,
whether resulting from conduct of Company or any of its Subsidiaries or any

                                       52



<PAGE>
<PAGE>


other Person, if required by Hazardous  Material Laws, all such actions shall be
taken in  accordance  with such  laws,  and the  orders  and  directives  of all
applicable federal, state and local governmental authorities; and

              (c)  Defend,  indemnify  and hold  harmless  Agent and each of the
Banks, and their respective employees,  agents,  officers and directors from and
against any and all claims, demands, penalties, fines, liabilities, settlements,
damages,  costs or expenses of whatever kind or nature arising out of or related
to (i) the presence,  disposal,  release or threatened  release of any Hazardous
Materials on, from or affecting any premises owned or occupied by Company or any
of its  Subsidiaries,  (ii) any personal  injury  (including  wrongful death) or
property  damage (real or personal)  arising out of or related to such Hazardous
Materials,  (iii)  any  lawsuit  or  other  proceeding  brought  or  threatened,
settlement  reached or  governmental  order or decree relating to such Hazardous
Materials,  (iv) the cost of removal of all Hazardous  Materials from all or any
portion of any premises owned by Company or its Subsidiaries,  (v) the taking of
necessary  precautions to protect against the release of Hazardous  Materials on
or affecting  any  premises  owned by Company or any of its  Subsidiaries,  (vi)
complying  with all  Hazardous  Material  Laws  and/or  (vii) any  violation  of
Hazardous Material Laws, including without limitation,  reasonable attorneys and
consultants  fees,  investigation  and laboratory  fees,  environmental  studies
required by Agent or any Bank,  but with respect to  environmental  studies only
following a violation of Hazardous  Material Laws,  (whether before or after the
occurrence  of any  Default  or Event of  Default  hereunder),  court  costs and
litigation  expenses;  and, if so requested by Agent or any Bank,  Company shall
execute,  and shall  cause the  Subsidiaries  to execute,  separate  indemnities
covering the foregoing  matters.  The  obligations of Company under this Section
6.15 shall be in addition to any and all other  obligations  and liabilities the
Company  may have to Agent or any of the Banks at common law or  pursuant to any
other agreement.

         6.16  Compliance with ERISA.  Comply in all material  respects with all
requirements imposed by ERISA as presently in effect or hereafter promulgated or
the Internal  Revenue Code,  including,  but not limited to, the minimum funding
requirements of any Pension Plan.

                                       53



<PAGE>
<PAGE>


         6.17 ERISA  Notices.  Promptly  notify Agent and each of the Banks upon
the occurrence of any of the following events:

                (a) the  termination  of any Pension Plan pursuant to Subtitle C
         of Title IV of ERISA or otherwise;

                (b) the  appointment  of a trustee by a United  States  District
         Court to administer any Pension Plan;

                (c) the commencement by the PBGC, or any successor  thereto,  of
         any proceeding to terminate any Pension Plan;

                (d) the  failure of the  Company or any  Subsidiary  to make any
         payment in respect of any Pension Plan  required  under  Section 412 of
         the Internal Revenue Code;

                (e) the  withdrawal  of the Company or any  Subsidiary  from any
         Pension Plan, including, without limitation, any multiemployer plan; or

                (f) the occurrence of a reportable event which is required to be
         reported by the Company  under the  regulations,  within the meaning of
         Title IV of ERISA or a "prohibited  transaction" (as defined in Section
         406 of ERISA or Section 4975 of the Internal  Revenue Code) which could
         have a material adverse effect on Company or any of its Subsidiaries.

         6.18 Foreign  Employee Benefit Plans.  Establish,  maintain and operate
all Foreign Employee Benefit Plans to comply with all material respects with all
laws,  regulations and rules applicable thereto and the respective  requirements
of the governing documents for such plans.

         6.19  Notices re Other Debt.  Deliver or cause to be delivered to Agent
within five (5) Business Days of receipt  thereof a copy of each report,  notice
or  communication  regarding  potential  or actual  defaults  delivered by or on
behalf of Company or any  Subsidiary to the trustee under any of the  Indentures
or to the  holders  of any  instrument  evidencing  any Debt and each  notice or
communication  received by Company or any  Subsidiary  from any such  trustee or
holder.

                                       54



<PAGE>
<PAGE>


         6.20 Rating Change.  Promptly notify Agent and each of the Banks of any
change in Company's  Moody's  Rating or S&P Rating and furnish Agent and each of
the Banks  with a copy of any  report  issued by  Moody's  or S&P in  connection
therewith.

         6.21  Wichita  Bonds.  Within  thirty  (30) days of the  redemption  or
repurchase of the Wichita Bonds,  cause the City of Wichita,  Kansas to reconvey
to Company a fee  simple  interest  in the real  property  located  in  Wichita,
Kansas, as more fully described on EXHIBIT "E" annexed hereto.

         7. NEGATIVE COVENANTS

         Company  covenants and agrees that, until the Revolving Credit Maturity
Date and  thereafter  until final  payment in full of the  Indebtedness  and the
performance by Company and the Subsidiaries of all other  obligations under this
Agreement and the other Loan Documents, without the prior written consent of the
Majority  Banks it will not,  and will not  permit the  Subsidiaries  (including
without limitation Subsidiaries acquired or created after the date hereof) to:

         7.1 Capital Structure and Redemptions.  Purchase, acquire or redeem any
of its capital stock (other than (i) redemptions of the capital stock of Company
not to exceed  $100,000 in  aggregate  purchase  price during any fiscal year of
Company,  provided that such stock is purchased  solely for the purpose of being
subsequently  transferred to members of Company's Board of Directors who are not
Affiliates or employees of Company or the Company's  Affiliates,  as a component
of their annual compensation and is held by Company as treasury stock until used
for such purpose and (ii) purchases,  acquisitions or redemptions of the capital
stock of Company not to exceed $2,000,000 in any fiscal year paid, provided that
such stock is purchased  solely for use in connection  with an employee  benefit
plan or other  employee  incentive plan and is held by Company as treasury stock
until  used for  such  purpose)  or make  any  material  change  in its  capital
structure other than the issuance of additional capital stock.

         7.2  Business  Purposes.  Make any  material  changes  in its  business
objects or engage in business other than the Core Business.

                                       55



<PAGE>
<PAGE>


         7.3 Mergers or  Dispositions.  Enter into any merger or  consolidation,
except for Permitted Mergers, or sell, lease,  transfer,  relocate or dispose of
all, substantially all, or any material part of its assets, except for Permitted
Transfers.

         7.4  Indebtedness.  Subject to the  provisions  of Section 7.17 hereof,
become or remain obligated for any Debt, except for:

                (a) the Indebtedness;

                (b)  Current  unsecured  trade,  utility  and  non-extraordinary
         accounts  payable  arising in the  ordinary  course of Company's or any
         Subsidiary's  business  (including any such payables assumed by Company
         or a Subsidiary in connection with a Permitted  Acquisition)  and other
         Debt  arising in the ordinary  course of Company's or any  Subsidiary's
         business;

                (c) existing Debt as set forth on SCHEDULE 7.4 annexed hereto;

                (d) Debt in respect of taxes,  assessment,  governmental charges
         and claims for labor,  materials or supplies to the extent that payment
         thereof is not required pursuant to Section 6.8 hereof;

                (e) Debt incurred in connection  with the making of  Investments
         permitted  under Section 7.8(b) hereof or in connection with the making
         of an Investment in the form of a loan to Company by a Subsidiary;

                (f) Debt in respect of interest rate exchange,  swap,  collar or
         cap or  similar  agreements  providing  interest  rate  protection  and
         foreign exchange contracts;

                (g) Secured purchase money Debt (including  capitalized  leases)
         not to exceed  $10,000,000  in the  aggregate  at any time  outstanding
         incurred  after the date  hereof to finance  the  acquisition  of fixed
         assets, provided that (A) such Debt has a scheduled maturity and is not
         due on demand and (B)  immediately  prior to and after giving effect to
         the incurrence of such Debt no Default or Event of Default has occurred
         and is continuing; and

                                       56



<PAGE>
<PAGE>


                (h) Other  unsecured  Debt incurred after the date hereof not to
         exceed $10,000,000 in the aggregate at any time, provided that (A) such
         Debt  has a  scheduled  maturity  and is  not  due on  demand  and  (B)
         immediately  prior to and after giving effect to the incurrence of such
         Debt, no Default or Event of Default has occurred and is continuing.

         7.5 Liens. Permit or suffer any Lien to exist on any of its properties,
real, personal  or mixed, tangible or intangible, whether now owned or hereafter
acquired, except:

                (a) in favor of Agent, as security for the Indebtedness;

                (b) purchase money security  interests in fixed assets to secure
         the purchase money Debt permitted under Section 7.4(g) hereof, provided
         that such  security  interest is (or was,  to the extent such  security
         interest  exists  at  the  time  of a  Permitted  Acquisition)  created
         substantially  contemporaneously  with the  acquisition  of such  fixed
         assets and does not extend to any  property  other than the fixed asset
         so financed  and  provided  further  that the sum of all such  purchase
         money Debt  outstanding  at any time  shall not  exceed  the  aggregate
         amount set forth in Section 7.4(g), hereof; and

                (c) the Permitted Encumbrances.

         7.6  Acquisitions.  Subject to the  provisions  of Section 7.17 hereof,
purchase or  otherwise  acquire or become  obligated  for the purchase of all or
substantially all or any material portion of the assets or business interests of
any  Person,  firm or  corporation,  or any shares of stock (or other  ownership
interests) of any  corporation,  trusteeship or association,  or any business or
going  concern,  or in any other manner  effectuate  or attempt to effectuate an
expansion of present business by acquisition,  except for Permitted Acquisitions
and Permitted Mergers.

         7.7  Dividends.  Declare or pay any dividends in cash or property on or
make any other  distribution  in cash or property  with respect to any shares of
its  capital  stock  or  other  equity   interests,   whether  by  reduction  of
stockholders'   equity  or  otherwise,   except  for  (i)  dividends  and  other
distributions by Subsidiaries to Company and (ii) so long as immediately prior

                                       57

<PAGE>
<PAGE>

thereto  and after  giving  effect  thereto no Default  and Event of Default has
occurred and is continuing, cash dividends on the capital stock of Company in an
amount not to exceed  $7,500,000 in the aggregate  during any fiscal  quarter of
Company.

         7.8 Investments. Subject to the provisions of Section 7.17 hereof, make
or allow to remain  outstanding  any Investment in, or any loans or advances to,
any Person, firm, corporation or other entity or association, other than:

                  (a) Permitted Investments;

                  (b) Investments in Subsidiaries and Joint Ventures existing as
              of the date of this  Agreement or  established  subsequent  to the
              date hereof (in compliance with this Agreement), provided that (i)
              within ten (10) days of making  such  Investment,  the Agent has a
              first  priority  Lien on the  capital  stock  or  other  ownership
              interest of Company or the  Subsidiary  making such  Investment in
              such Subsidiary or Joint Venture as security for the  Indebtedness
              and  (ii)  the  form  of  such  collateral  security  is on  terms
              substantially  similar  to the  terms  of the  security  documents
              executed  by Company in favor of Agent and  satisfactory  to Agent
              and Agent has received  such other  documentation  and opinions of
              counsel as Agent may reasonably require in connection therewith;

                  (c) Permitted Acquisitions (excluding any Investments owned by
              the target of the Permitted Acquisition not otherwise permitted by
              Section 7.8(e) below);

                  (d) the Investments set forth on SCHEDULE 7.8, hereto;

                  (e)  Investments in any Joint Venture owned by the target of a
              Permitted  Acquisition  upon the effective  date of such Permitted
              Acquisition  and not  made  in  contemplation  of  such  Permitted
              Acquisition,   which   shall  not  exceed  One   Million   Dollars
              ($1,000,000) in the aggregate outstanding at any time for all such
              Investments

                                       58



<PAGE>
<PAGE>


                  (f) Investments  received in connection with the bankruptcy or
              reorganization  of suppliers  and  customers  and in settlement of
              delinquent  obligations of, and other disputes with, customers and
              suppliers arising in the ordinary course of business; and

                  (g) Investments in the form of non-cash consideration received
              in connection  with a Permitted  Transfer in accordance  with this
              Agreement.

         7.9  Accounts  Receivable.  Sell or assign any  account,  note or trade
acceptance receivable, except to Agent on behalf of the Banks or in the ordinary
course of business for collection.

         7.10 Transactions with Affiliates.  Enter into any transaction with any
of its or their  stockholders or officers or its or their Affiliates,  except in
the ordinary  course of business and on terms not materially less favorable than
would be usual and customary in similar  transactions between Persons dealing at
arm's length.

         7.11 No Further Negative  Pledges.  Enter into or become subject to any
agreement (other than this Agreement,  the Loan Documents or the Indentures) (i)
prohibiting   the   guaranteeing  by  the  Company  or  any  Subsidiary  of  any
obligations,  (ii)  prohibiting  the creation or assumption of any Lien upon the
properties  or assets of the  Company or any  Subsidiary,  whether  now owned or
hereafter  acquired,  or (iii)  requiring an  obligation  to become  secured (or
further secured) if another obligation is secured or further secured.

         7.12  Permitted  Subordinated  Indebtedness.  (i) Amend,  supplement or
otherwise modify the Subordinated  Indenture or the Subordinated  Notes (each as
in  effect  as of  the  date  hereof)  or  the  terms  of  any  other  Permitted
Subordinated  Indebtedness in any way that would be materially less advantageous
to  the  Company  or  materially  adverse  to  the  Banks,  including,   without
limitation,  with  respect to amount,  maturity,  amortization,  interest  rate,
premiums,  fees,  covenants,  events  of  default,  remedies  and  subordination
provisions; or (ii) declare or make any payment on the Permitted Subordinated

                                       59



<PAGE>
<PAGE>


Indebtedness  except  regularly  scheduled  payments of principal,  interest and
premium,  unless such  payments  are  prohibited  by the terms of the  Permitted
Subordinated Indebtedness, and only so long as immediately prior to such payment
and after giving effect thereto, no Default or Event of Default has occurred and
is continuing; provided, however, Company may redeem or repurchase the Permitted
Subordination  Indebtedness  not to exceed  $40,000,000  in aggregate  principal
amount.

         7.13 Sale and Leaseback.  Become liable,  directly or indirectly,  with
respect to any lease of any real or personal property (i) which it or one of its
Subsidiaries sold or transferred or will sell or transfer to any other Person or
(ii) which it or one of its Subsidiaries  intends to use for  substantially  the
same  purpose as any other real or personal  property  which has been or will be
sold or  transferred  by it or one of its  Subsidiaries  to any other  Person in
connection with such lease.

         7.14 Corporate Documents.  Amend, modify or otherwise change any of the
terms or provisions of any of its constituent  documents (other than its bylaws,
in which case, any of the material terms or provisions  thereof) as in effect on
the date hereof.

         7.15 Fiscal Year. Change its fiscal year for accounting or tax purposes
from a period  consisting  of the twelve month  period  ending on December 31 of
each year.

         7.16 Senior Notes. (i) Amend, supplement or otherwise modify the Senior
Indenture  or the Senior  Notes (each as in effect as of the date hereof) in any
way that  would be  materially  less  advantageous  to the  Company,  including,
without limitation,  with respect to amount,  maturity,  amortization,  interest
rate,  premiums,  fees,  covenants,  events of  default  and  remedies;  or (ii)
purchase, redeem, prepay or repay any principal of, premium, if any, interest or
other amount payable in respect of the Senior Notes unless  required to do so by
the terms of such Senior Notes except (A) the purchase,  redemption,  prepayment
or repayment  from proceeds of any refunding or  refinancing of the Senior Notes
permitted  under Section  7.4(c) hereof and (B) the redemption of the balance of
the outstanding Senior Notes due 1997 and 1999, and in each case only so long as
immediately  prior thereto and after giving effect thereto,  no Default or Event
of Default has occurred and is continuing.

                                       60



<PAGE>
<PAGE>


         7.17 Maximum Subsidiary Investment Amount. Allow the Maximum Subsidiary
Investment  Amount to exceed Thirty Five Million  Dollars  ($35,000,000)  in the
aggregate at any time.

         8. DEFAULTS

         8.1 Events of Default.  The  occurrence of any of the following  events
shall constitute an Event of Default hereunder:

                (a) non-payment  when due of (i) the principal or interest under
         any of the Notes issued  hereunder in accordance with the terms thereof
         or (ii) any Fees;

                (b)  non-payment of any money by Company under this Agreement or
         by Company or any  Subsidiary  under any of the Loan  Documents,  other
         than as set forth in  subsection  (a) above,  within five (5)  Business
         Days after written notice from Agent that the same is due and payable;

                (c)  default  in the  observance  or  performance  of any of the
         conditions,  covenants  or  agreements  of Company set forth in Section
         2.7, 6.1, 6.3 through 6.7 (both inclusive), 6.9, 6.10, 6.12, 6.14, 6.16
         through 6.21 (both inclusive), or 7 (in its entirety);

                (d) default in the observance or performance of any of the other
         conditions,  covenants  or  agreements  set forth in this  Agreement by
         Company and continuance thereof for a period of thirty (30) consecutive
         days;

                (e)  any  representation  or  warranty  made by  Company  or any
         Subsidiary herein or in any instrument  submitted pursuant hereto or by
         any other party to the Loan  Documents  proves  untrue or misleading in
         any material adverse respect when made;

                (f) default in the  observance or  performance  of or failure to
         comply with any of the  conditions,  covenants or agreements of Company
         or any Subsidiary set forth in any of the other Loan Documents, and the
         continuance thereof beyond any period of grace or cure specified in any
         such document;

                (g)  default in the  payment  of or  failure to comply  with the
         terms of any other obligation of Company or any of

                                       61



<PAGE>
<PAGE>


         its  Subsidiaries  for Debt of  Company or any of its  Subsidiaries  in
         excess of Ten Million  Dollars  ($10,000,000)  in the  aggregate  which
         (taking into  account  applicable  periods of notice or cure,  if any),
         would permit the holder or holders  thereto to  accelerate  the Debt or
         terminate its commitment thereunder;

                (h) the rendering of any judgment(s) for the payment of money in
         excess of the sum of Ten Million Dollars ($10,000,000)  individually or
         in the aggregate against Company or any of its  Subsidiaries,  and such
         judgments  shall  remain  unpaid,  unvacated,  unbonded  or unstayed by
         appeal or otherwise for a period of sixty (60) consecutive days, except
         as covered by adequate  insurance  with a reputable  carrier and to the
         extent an action is  pending  in which an active  defense is being made
         with respect  thereto;  provided,  however,  if such judgment(s) are in
         excess of Thirty Million Dollars  ($30,000,000)  in the aggregate,  the
         entry  thereof  shall  immediately   constitute  an  Event  of  Default
         hereunder;

                (i) the  occurrence  of an  "reportable  event",  as  defined in
         ERISA, which is determined to constitute grounds for termination by the
         Pension Benefit Guaranty  Corporation of any Pension Plan maintained or
         contributed  to  by  or  on  behalf  of  the  Company  or  any  of  its
         Subsidiaries  for  the  benefit  of  any of its  employees  or for  the
         appointment  by the  appropriate  United  States  District  Court  of a
         trustee to administer  such Pension Plan and such  reportable  event is
         not corrected and such  determination  is not revoked within sixty (60)
         days after notice thereof has been given to the plan  administrator  of
         such Pension Plan (without  limiting any of Agent's or any Bank's other
         rights or remedies hereunder), or the institution of proceedings by the
         Pension Benefit Guaranty Corporation to terminate any such Pension Plan
         or to appoint a trustee by the appropriate United States District Court
         to administer any such Pension Plan;

                (j) the Company or any of its Subsidiaries shall be dissolved or
         liquidated (or any judgment, order or decree therefor shall be entered)
         other than in  connection  with a Permitted  Merger or; if a creditors'
         committee  shall have been appointed for the business of Company or any
         of its  Subsidiaries;  or if Company or any of its  Subsidiaries  shall
         have made a general assignment for the benefit of creditors or

                                       62



<PAGE>
<PAGE>


         shall have been adjudicated  bankrupt,  or shall have filed a voluntary
         petition in  bankruptcy  or for  reorganization  or to effect a plan or
         arrangement  with creditors or shall fail to pay its debts generally as
         such debts  become due in the  ordinary  course of business  (except as
         contested  in good faith and for which  adequate  reserves  are made in
         such  party's  Financial  Statements)  or  becomes  the  subject  of an
         involuntary petition in bankruptcy, or a reorganization, arrangement or
         creditor  composition  proceeding  which is not dismissed  within sixty
         (60)  days of  commencement  thereof,  or  shall  file an  answer  to a
         creditor's  petition or other petition filed against it,  admitting the
         material  allegations  thereof for an adjudication in bankruptcy or for
         reorganization;  or shall have applied for or permitted the appointment
         of a receiver  or  trustee  or  custodian  for any of its  property  or
         assets;  or  such  receiver,  trustee  or  custodian  shall  have  been
         appointed  for any of its  property  or  assets  (otherwise  than  upon
         application or consent of Company or any of its Subsidiaries); or if an
         order shall be entered  approving  any petition for  reorganization  of
         Company  or any  of its  Subsidiaries;  or  the  Company  or any of its
         Subsidiaries  shall take any action (corporate or other) authorizing or
         in furtherance any of the actions described above in this subsection;

                (k) the  occurrence  of a  Change  of  Ownership  or  Change  of
         Control; or

                (l) the revocation or attempted revocation of any Guaranty.

         8.2  Exercise of  Remedies.  If an Event of Default has occurred and is
continuing  hereunder:  (v) the Agent shall, upon being directed to do so by the
Majority  Banks,  declare the Revolving  Credit  Aggregate  Commitment  (and any
commitment to increase the Revolving  Credit Aggregate  Commitment)  terminated;
(w) the Agent shall, upon being directed to do so by the Majority Banks, declare
the entire unpaid principal Indebtedness,  including the Notes,  immediately due
and  payable,  without  presentment,  notice or demand,  all of which are hereby
expressly  waived by Company;  (x) upon the  occurrence  of any Event of Default
specified in subsection  10.1(j),  above,  and  notwithstanding  the lack of any
declaration  by Agent under  preceding  clause (w), the entire unpaid  principal
Indebtedness,  including the Notes,  shall become  automatically and immediately
due and payable, and the Revolving Credit Aggregate

                                       63



<PAGE>
<PAGE>


Commitment shall be automatically and immediately terminated;  and (y) the Agent
shall,  if directed to do so by the Majority  Banks or the Banks,  as applicable
(subject to the terms hereof),  exercise any remedy permitted by this Agreement,
the other Loan Documents or law.

         8.3 Rights  Cumulative.  No delay or failure of Agent  and/or  Banks in
exercising  any right,  power or  privilege  hereunder  shall affect such right,
power or privilege,  nor shall any single or partial  exercise  thereof preclude
any other or further exercise thereof, or the exercise of any other power, right
or privilege.  The rights of Agent and Banks under this Agreement are cumulative
and not exclusive of any right or remedies which Banks would otherwise have.

         8.4  Waiver by  Company of Certain  Laws.  To the extent  permitted  by
applicable law, Company hereby agrees to waive,  and does hereby  absolutely and
irrevocably  waive and  relinquish  the benefit and advantage of any  valuation,
stay,  appraisement,  extension  or  redemption  laws now  existing or which may
hereafter exist, which, but for this provision,  might be applicable to any sale
made under the judgment, order or decree of any court, on any claim for interest
on the Notes,  or any security  interest or mortgage  contemplated by or granted
under or in connection with this Agreement.  These waivers have been voluntarily
given, with full knowledge of the consequences thereof.

         8.5  Waiver of  Defaults.  No Event of  Default  shall be waived by the
Banks except in a writing  signed by an officer of the Agent in accordance  with
Section  12.12  hereof.  No single or partial  exercise  of any right,  power or
privilege hereunder,  nor any delay in the exercise thereof,  shall preclude any
other or further  exercise of their  rights by Agent or the Banks.  No waiver of
any Event of Default shall extend to any other or further  Event of Default.  No
forbearance  on the part of the  Agent or the  Banks in  enforcing  any of their
rights  shall  constitute  a waiver of any of their  rights.  Company  expressly
agrees that this  Section may not be waived or modified by the Banks or Agent by
course of performance, estoppel or otherwise.

         8.6  Deposits and Accounts.

         Upon the occurrence and during the continuance of any Event of Default,
each Bank may at any time and from time to time, without

                                       64



<PAGE>
<PAGE>


notice to the Company (any requirement for such notice being expressly waived by
the Company)  set off and apply  against any and all of the  obligations  of the
Company now or hereafter  existing under this  Agreement,  whether owing to such
Bank or any other Bank or the Agent,  any and all deposits  (general or special,
time or demand, provisional or final) at any time held and other indebtedness at
any time owing by such Bank to or for the credit or the  account of the  Company
and any  property of the Company from time to time in  possession  of such Bank,
irrespective of whether or not such deposits held or indebtedness  owing by such
Bank may be contingent  and unmatured and  regardless of whether any  Collateral
then held by Agent or any Bank is adequate to cover the  Indebtedness.  Promptly
following any such setoff,  such Bank shall give written  notice to Agent and to
Company of the  occurrence  thereof.  The Company hereby grants to the Banks and
the Agent a lien on and security interest in all such deposits, indebtedness and
property as collateral  security for the payment and  performance  of all of the
obligations of the Company under this  Agreement.  The rights of each Bank under
this Section 8.6 are in addition to the other  rights and  remedies  (including,
without limitation, other rights of setoff) which such Bank may have.

         9. PAYMENTS, RECOVERIES AND COLLECTIONS

         9.1 Payment Procedure.

                (a) All payments by Company of principal of, or interest on, the
         Notes, or any other  Indebtedness,  shall be made on the date specified
         for payment  under this  Agreement  not later than 11:00 a.m.  (Detroit
         time) in immediately  available funds to Agent, for the ratable account
         of the Banks, at Agent's office located at One Detroit Center, Detroit,
         Michigan  48226,  (care of Agent's  Eurocurrency  Lending  Office,  for
         Eurocurrency-based  Advances).  Upon  receipt by the Agent of each such
         payment,  the Agent shall make prompt payment in like funds received to
         each  Bank  as  appropriate,   or,  in  respect  of  Eurocurrency-based
         Advances, to such Bank's Eurocurrency Lending Office.

                (b) Unless the Agent shall have been  notified by Company  prior
         to the date on which  any  payment  to be made by  Company  is due that
         Company  does not intend to remit such  payment,  the Agent may, in its
         sole  discretion  and  without  obligation  to do so,  assume  that the
         Company has remitted such

                                       65



<PAGE>
<PAGE>


         payment  when  so  due  and  the  Agent  may,  in  reliance  upon  such
         assumption,  make available to each Bank on such payment date an amount
         equal to such Bank's share of such assumed payment.  If Company has not
         in fact remitted such payment to the Agent each Bank shall forthwith on
         demand  repay to the Agent  the  amount of such  assumed  payment  made
         available  or  transferred  to such Bank,  together  with the  interest
         thereon, in respect of each day from and including the date such amount
         was made available by the Agent to such Bank to the date such amount is
         repaid to the Agent at a rate per  annum  equal to (i) for  Prime-based
         Advances, the Federal Funds Effective Rate (daily average), as the same
         may vary from time to time, and (ii) with respect to Eurocurrency-based
         Advances,  Agent's  aggregate  marginal  cost  (including  the  cost of
         maintaining any required reserves or deposit insurance and of any fees,
         penalties,  overdraft  charges or other costs or  expenses  incurred by
         Agent) of carrying such amount.

                (c) Subject to the definition of Interest  Period,  whenever any
         payment to be made hereunder  shall  otherwise be due on a day which is
         not a Business Day,  such payment shall be made on the next  succeeding
         Business Day and such  extension of time shall be included in computing
         interest, if any, in connection with such payment.

                (d)  Subject  to the  provisions  of  Sections  12.13  and 12.15
         hereof,  all  payments  to be made by Company  hereunder  shall be made
         without set-off or counterclaim and without deduction for or on account
         of any  present  or future  withholding  or other  taxes of any  nature
         imposed  by an  governmental  authority  thereof or any  federation  or
         organization  of which such  governmental  authority may at the time of
         payment be a member, unless Company is compelled by law to make payment
         subject to such tax. In such event, Company shall

                (i) pay to the Agent,  for Agent's own  account  and/or,  as the
                case may be,  for the  account  of the  Banks,  such  additional
                amount (the  "Gross-Up")  as may be necessary to ensure that the
                Agent  and the  Banks  receive  a net  amount  equal to the full
                amount  which  would have been  receivable  had payment not been
                made subject to such tax; and

                                       66



<PAGE>
<PAGE>


                      (ii) remit  such tax to the  relevant  taxing  authorities
                      according  to  applicable  law, and send to the Agent such
                      certificates or certified copy receipts as the Agent shall
                      reasonably  require as proof of the payment by the Company
                      of any such taxes payable by the Company.

         If Agent or any Bank  receives a cash refund with respect to taxes paid
         by Company  pursuant to this Section  9.1(d),  it shall  promptly remit
         such cash refund, in the amount received, to Company.

         As used herein,  the terms "tax",  "taxes" and  "taxation"  include all
         existing taxes, levies, imposts,  duties, charges, fees, deductions and
         withholdings and any  restrictions or conditions  resulting in a charge
         together  with interest  thereon and fines and  penalties  with respect
         thereto which may be imposed by reason of any violation or default with
         respect to the law  regarding  such tax,  assessed as a result of or in
         connection  with the  transactions  hereunder,  or the  payment  and or
         receipt of funds hereunder, or the payment or delivery of funds into or
         out of any jurisdiction  other than the United States (whether assessed
         against Company, Agent or any of the Banks).

         9.2 Application of Proceeds of Collateral.  Notwithstanding anything to
the contrary in this Agreement,  after an Event of Default,  the proceeds of any
of the Collateral,  together with any offsets,  voluntary payments by Company or
any  Subsidiary or others and any other sums received or collected in respect of
the Indebtedness,  shall be applied,  first, to the Notes (to the extent secured
by the  Collateral in accordance  with the Loan  Documents) on a pro rata basis,
next, to any other  Indebtedness on a pro rata basis,  and then, if there is any
excess,  to  Company  or the  applicable  Subsidiary  as the  case  may be.  The
application  of such proceeds and other sums to the Notes shall be based on each
Bank's Percentage of the aggregate of the loans.

         9.3  Pro-rata  Recovery.  If any Bank shall obtain any payment or other
recovery (whether voluntary, involuntary, by application of offset or otherwise)
on account of  principal  of, or interest  on, any of the Notes in excess of its
pro rata  share of  payments  then or  thereafter  obtained  by all  Banks  upon
principal of and interest on all Notes,  such Bank shall purchase from the other
Banks such participations in the Notes held by them as shall be necessary to

                                       67



<PAGE>
<PAGE>


cause such purchasing Bank to share the excess payment or other recovery ratably
in accordance with the Percentage with each of them; provided,  however, that if
all or any  portion  of the  excess  payment  or other  recovery  is  thereafter
recovered from such purchasing  holder,  the purchase shall be rescinded and the
purchase price restored to the extent of such recovery, but without interest.

         9.4 Deposits and Accounts.  In addition to and not in limitation of any
rights of any Bank or other  holder of any of the Notes  under  applicable  law,
each  Bank  and  each  other  such  holder  shall,   upon  acceleration  of  the
Indebtedness  under the Notes and without notice or demand of any kind, have the
right to  appropriate  and apply to the payment of the Notes owing to it any and
all  balances,  credits,  deposits,  accounts  or  moneys  of  Company  then  or
thereafter  with such Bank or other  holder;  provided,  however,  that any such
amount so  applied by any Bank or other  holder on any of the Notes  owing to it
shall be subject to the provisions of Section 9.3, hereof.

         10. CHANGES IN LAW OR CIRCUMSTANCES; INCREASED COSTS

         10.1 Reimbursement of Prepayment Costs. If Company makes any payment of
principal  with  respect  to any  Eurocurrency-based  Advance  (or  converts  or
refunds,  or  attempts  to convert or refund any such  Advance) on any day other
than  the  last  day  of  the  Interest  Period   applicable   thereto  (whether
voluntarily,  by  acceleration,  or  otherwise),  or if Company fails to borrow,
refund or convert any Eurocurrency-based  Advance after notice has been given by
Company to Agent in accordance with the terms hereof requesting such Advance, or
if Company  fails to make any payment of  principal  or interest in respect of a
Eurocurrency-based  Advance when due,  Company  shall  reimburse  Agent and each
Bank,  as the case may be on demand  for any  resulting  loss,  cost or  expense
incurred by Agent and Banks, as the case may be as a result thereof,  including,
without  limitation,  any such loss,  cost or  expense  incurred  in  obtaining,
liquidating,  employing or redeploying  deposits from third parties,  whether or
not Agent and Banks,  as the case may be shall have funded or  committed to fund
such Advance. Such amount payable by Company to Agent and Banks, as the case may
be may include,  without  limitation,  an amount equal to the excess, if any, of
(a) the amount of interest which would have accrued on the amount so prepaid, or
not so  borrowed,  refunded or  converted,  for the period from the date of such
prepayment or of such failure to

                                       68



<PAGE>
<PAGE>


borrow, refund or convert, through the last day of the relevant Interest Period,
at the  applicable  rate of interest  for said  Advance(s)  provided  under this
Agreement,  over (b) the amount of interest (as  reasonably  determined by Agent
and Banks,  as the case may be) which would have accrued to Agent and Banks,  as
the  case  may be on such  amount  by  placing  such  amount  on  deposit  for a
comparable  period  with  leading  banks  in the  interbank  eurodollar  market.
Calculation  of any amounts  payable to any Bank under this  paragraph  shall be
made as though such Bank shall have  actually  funded or  committed  to fund the
relevant  Advance  through the  purchase of an  underlying  deposit in an amount
equal to the amount of such  Advance  and having a  maturity  comparable  to the
relevant  Interest  Period;  provided,  however,  that  any  Bank  may  fund any
Eurocurrency-based  Advance  in any  manner  it  deems  fit  and  the  foregoing
assumptions shall be utilized only for the purpose of the calculation of amounts
payable under this  paragraph.  Upon the written  request of Company,  Agent and
Banks  shall  deliver  to  Company  a  certificate  setting  forth the basis for
determining  such  losses,  costs  and  expenses,  which  certificate  shall  be
conclusively presumed correct, absent manifest error.

         10.2 Agent's  Eurocurrency Lending Office. For any Advance to which the
Eurocurrency-based  Rate is applicable,  if Agent shall designate a Eurocurrency
Lending Office which  maintains  books separate from those of the rest of Agent,
Agent shall have the option of maintaining and carrying the relevant  Advance on
the books of such Eurocurrency Lending Office.

         10.3 Circumstances Affecting  Eurocurrency-based Rate Availability.  If
with  respect  to  any  Interest  Period,  Agent  or any  of  the  Banks  (after
consultation  with  Agent)  shall  determine  that,  by reason of  circumstances
affecting  the  interbank  markets  generally,  deposits in  eurodollars  in the
applicable  amounts  are not  being  offered  to the Agent or such Bank for such
Interest Period,  then Agent shall forthwith give notice thereof to the Company.
Thereafter,  until Agent  notifies  Company  that such  circumstances  no longer
exist,  the  obligation of Banks to make  Eurocurrency-based  Advances,  and the
right  of  Company  to  convert  an  Advance  to  or  refund  an  Advance  as  a
Eurocurrency-based  Advance shall be  suspended,  and the Company shall repay in
full (or cause to be repaid in full) the then  outstanding  principal  amount of
each such  Eurocurrency-based  Advance  covered  hereby  together  with  accrued
interest thereon,  any amounts payable under Section 10.1, hereof, and all other
amounts payable hereunder on the last day of

                                       69



<PAGE>
<PAGE>


the then current Interest Period  applicable to such Advance.  Upon the date for
repayment as aforesaid and unless Company  notifies Agent to the contrary within
two (2)  Business  Days after  receiving  a notice  from Agent  pursuant to this
Section,  such outstanding  principal amount shall be converted to a Prime-based
Advance as of the last day of such Interest Period.

         10.4 Laws Affecting  Eurocurrency-based  Advance  Availability.  In the
event that any applicable law, rule or regulation  (whether domestic or foreign)
now or hereafter in effect and whether or not  currently  applicable to any Bank
or the Agent or any interpretation or administration thereof by any governmental
authority  charged  with  the  interpretation  or  administration   thereof,  or
compliance  by the  Agent  or  any of the  Banks  (or  any of  their  respective
Eurocurrency  Lending  Offices)  with any request or  directive  (whether or not
having  the  force of law) of any such  authority,  shall  make it  unlawful  or
impossible for any of the Banks (or any of their respective Eurocurrency Lending
Offices) to honor its obligations hereunder to make or maintain any Advance with
interest at the  Eurocurrency-based  Rate, Agent shall so notify Company and the
right  of   Company   to   convert   an  Advance  or  refund  an  Advance  as  a
Eurocurrency-based Advance, shall be suspended and thereafter Company may select
as  Applicable  Interest  Rates only those which remain  available and which are
permitted  to be selected  hereunder,  and if any of the Banks may not  lawfully
continue to maintain an Advance to the end of the then current  Interest  Period
applicable thereto as a  Eurocurrency-based  Advance,  Company shall immediately
prepay such  Advance,  together  with  interest to the date of payment,  and any
amounts  payable  under  Sections 10.1 with respect to such  prepayment  and the
applicable  Advance shall immediately be converted to a Prime-based  Advance and
the Prime-based Rate shall be applicable thereto.

         10.5 Increased Cost of  Eurocurrency-based  Advances. In the event that
any  applicable  law,  rule or regulation  (whether  domestic or foreign) now or
hereafter in effect and whether or not  currently  applicable to any Bank or the
Agent  or any  interpretation  or  administration  thereof  by any  governmental
authority,  central bank or comparable agency charged with the interpretation or
administration  thereof,  or  compliance  by Agent or any of the Banks  with any
request or  directive  (whether or not having the force of law) made by any such
authority, central bank or comparable agency after the date hereof:

                                       70



<PAGE>
<PAGE>


                (a) shall subject the Agent or any of the Banks to any tax, duty
         or other charge with respect to any Advance or any Note or shall change
         the basis of  taxation  of payments to the Agent or any of the Banks of
         the  principal  of or  interest on any Advance or any Note or any other
         amounts due under this Agreement in respect thereof (except for changes
         in the rate of tax on the  overall  net income or revenues of the Agent
         or of any of the Banks  imposed by the United  States of America or the
         jurisdiction  in  which  such  Bank's  principal  executive  office  is
         located); or

                (b)  shall  impose,   modify  or  deem  applicable  any  reserve
         (including,  without limitation,  any imposed by the Board of Governors
         of the Federal Reserve System),  special deposit or similar requirement
         against  assets  of,  deposits  with or for the  account  of, or credit
         extended by the Agent or any of the Banks or shall  impose on the Agent
         or any of the  Banks  or the  interbank  markets  any  other  condition
         affecting any Advance or any of the Notes;

and the result of any of the  foregoing is to increase the costs to the Agent or
any of the Banks of making,  funding or maintaining any part of the Indebtedness
hereunder  as a  Eurocurrency-based  Advance  or to reduce the amount of any sum
received or receivable by the Agent or any of the Banks under this  Agreement or
under the Notes in respect of a  Eurocurrency-based  Advance then Agent or Bank,
as the case may be,  shall  promptly  notify the Company of such fact and demand
compensation  therefor and, within fifteen (15) days after such notice,  Company
agrees to pay to Agent or such Bank such  additional  amount or  amounts as will
compensate  Agent or such Bank or Banks for such increased cost or reduction.  A
certificate of Agent or such Bank setting forth the basis for  determining  such
additional amount or amounts necessary to compensate or such Bank or Banks shall
be conclusively presumed to be correct save for manifest error.

         10.6 Other Increased Costs. In the event that after the date hereof the
adoption of or any change in any  applicable  law,  treaty,  rule or  regulation
(whether  domestic or  foreign)  now or  hereafter  in effect and whether or not
presently   applicable  to  any  Bank  or  Agent,  or  any   interpretation   or
administration   thereof  by  any  governmental   authority   charged  with  the
interpretation  or  administration  thereof,  or compliance by any Bank or Agent
with any guideline, request or directive of any such authority (whether or

                                       71



<PAGE>
<PAGE>


not  having the force of law),  including  any risk  based  capital  guidelines,
affects  or would  affect  the  amount of capital  required  or  expected  to be
maintained by such Bank or Agent (or any  corporation  controlling  such Bank or
Agent) and such Bank or Agent, as the case may be, determines that the amount of
such  capital is  increased  by or based upon the  existence  of such  Bank's or
Agent's  obligations  or Advances  hereunder and such increase has the effect of
reducing  the rate of return  on such  Bank's or  Agent's  (or such  controlling
corporation's)  capital  as  a  consequence  of  such  obligations  or  Advances
hereunder  to a level  below that which such Bank or Agent (or such  controlling
corporation)  could  have  achieved  but for  such  circumstances  (taking  into
consideration its policies with respect to capital adequacy) by an amount deemed
by such Bank or Agent to be material, then the Company shall pay to such Bank or
Agent,  as the case may be,  from  time to time,  upon  request  by such Bank or
Agent,  additional  amounts sufficient to compensate such Bank or Agent (or such
controlling  corporation)  for any increase in the amount of capital and reduced
rate of return which such Bank or Agent reasonably determines to be allocable to
the existence of such Bank's or Agent's  obligations  or Advances  hereunder.  A
statement as to the amount of such  compensation,  prepared in good faith and in
reasonable  detail by such Bank or Agent, as the case may be, shall be submitted
by such Bank or by Agent to the  Company,  reasonably  promptly  after  becoming
aware of any event  described  in this  Section  10.6 and  shall be  conclusive,
absent manifest error in computation.

         11. AGENT

         11.1  Appointment  of  Agent.  Each  Bank and the  holder  of each Note
irrevocably  appoints and  authorizes the Agent to act on behalf of such Bank or
holder under this  Agreement and the Loan  Documents and to exercise such powers
hereunder  and  thereunder as are  specifically  delegated to Agent by the terms
hereof and thereof,  together with such powers as may be  reasonably  incidental
thereto,  including  without  limitation  the power to execute or authorize  the
execution of financing or similar statements or notices, and other documents. In
performing  its functions and duties under this  Agreement,  the Agent shall act
solely as agent of the Banks and does not assume and shall not be deemed to have
assumed any obligation  towards or  relationship  of agency or trust with or for
Company. Each Bank agrees (which agreement shall survive any termination of this
Agreement)  to  reimburse  Agent  for  all  reasonable   out-of-pocket  expenses
(including house and outside

                                       72



<PAGE>
<PAGE>


attorneys' fees and disbursements)  incurred by Agent hereunder or in connection
herewith or with an Event of Default or in enforcing the  obligations of Company
under this  Agreement  or the Loan  Documents or any other  instrument  executed
pursuant  hereto,  and for which Agent is not  reimbursed  by Company,  pro rata
according  to such  Bank's  Percentage.  Agent shall not be required to take any
action under the Loan  Documents,  or to prosecute or defend any suit in respect
of the Loan  Documents,  unless  indemnified  to its  satisfaction  by the Banks
against loss, costs,  liability and expense. If any indemnity furnished to Agent
shall become impaired,  it may call for additional indemnity and cease to do the
acts indemnified against until such additional indemnity is given.

         11.2 Deposit Account with Agent.  Company hereby  authorizes  Agent, in
Agent's  sole  discretion,  to charge its general  deposit  account(s),  if any,
maintained  with  Agent for the  amount  of any  principal,  interest,  or other
amounts or costs due under this  Agreement  when the same become due and payable
under the terms of this Agreement or the Notes.

         11.3  Scope of  Agent's  Duties.  The  Agent  shall  have no  duties or
responsibilities  except those  expressly  set forth  herein,  and shall not, by
reason of this Agreement or otherwise,  have a fiduciary  relationship  with any
Bank (and no  implied  covenants  or other  obligations  shall be read into this
Agreement against the Agent). Neither Agent nor any of its directors,  officers,
employees  or agents shall be liable to any Bank for any action taken or omitted
to be taken by it under this Agreement or any document executed pursuant hereto,
or in connection herewith or therewith with the consent or at the request of the
Majority  Banks or in the  absence  of their  own  gross  negligence  or  wilful
misconduct, nor be responsible for or have any duties to ascertain, inquire into
or  verify  (a)  any  recitals  or  warranties   herein  or  therein,   (b)  the
effectiveness,  enforceability,  validity or due execution of this  Agreement or
any  document  executed  pursuant  hereto or any  security  thereunder,  (c) the
performance by Company of its  obligations  hereunder or thereunder,  or (d) the
satisfaction  of  any  condition  hereunder  or  thereunder,  including  without
limitation  the making of any Advance.  Agent shall be entitled to rely upon any
certificate,  notice,  document  or other  communication  (including  any cable,
telegraph,  telex, facsimile transmission or oral communication)  believed by it
to be genuine  and  correct  and to have been sent or given by or on behalf of a
proper  person.  Agent may treat  the payee of any Note as the  holder  thereof.
Agent may employ agents and may

                                       73



<PAGE>
<PAGE>


consult with legal counsel (who may be counsel for Company),  independent public
accountants  and  other  experts  selected  by it and shall not be liable to the
Banks  (except  as to money or  property  received  by them or their  authorized
agents),  for the negligence or misconduct of any such agent selected by it with
reasonable  care or for any  action  taken or  omitted to be taken by it in good
faith in accordance with the advice of such counsel, accountants or experts.

         11.4  Successor  Agent.  Agent  may  resign as such at any time upon at
least  thirty (30) days prior  notice to Company and all Banks.  If Agent at any
time shall  resign or if the office of Agent shall  become  vacant for any other
reason, Majority Banks shall, by written instrument,  appoint successor agent(s)
satisfactory  to such  Majority  Banks,  and,  so long as no Default or Event of
Default has occurred and is continuing, to Company; provided, that Company shall
be entitled to deal with the Agent until  receiving  notice of  appointment of a
successor  agent.   Such  successor  agent  shall  thereupon  become  the  Agent
hereunder, as applicable,  and shall be entitled to receive from the prior Agent
such documents of transfer and assignment as such successor Agent may reasonably
request. Any such successor Agent shall be a commercial bank organized under the
laws of the United States or any state thereof and shall have a combined capital
and surplus of at least $500,000,000. If a successor is not so appointed or does
not accept such appointment  before the resigning  Agent's  resignation  becomes
effective, the resigning Agent may appoint a temporary successor which is one of
the  Banks to act  until  such  appointment  by the  Majority  Banks is made and
accepted or if no such temporary successor is appointed as provided above by the
resigning Agent,  the Majority Banks shall thereafter  perform all of the duties
of the resigning Agent hereunder until such appointment by the Majority Banks is
made and accepted.  Such successor  Agent shall succeed to all of the rights and
obligations of the resigning Agent as if originally  named.  The resigning Agent
shall duly assign,  transfer and deliver to such  successor  Agent all moneys at
the time held by the resigning Agent  hereunder  after  deducting  therefrom its
expenses for which it is entitled to be reimbursed.  Upon such succession of any
such successor Agent, the provisions of this Article 11 shall continue in effect
for the  benefit  of the  resigning  Agent in respect  of any  actions  taken or
omitted to be taken by it while it was acting as Agent.

         11.5 Loans by Agent.  Comerica Bank and its successors and assigns,  in
its capacity as a Bank hereunder, shall have the same

                                       74



<PAGE>
<PAGE>


rights and powers  hereunder  as any other Bank and may exercise or refrain from
exercising  the same as  though  it were not the  Agent.  Comerica  Bank and its
Affiliates may (without having to account  therefor to any Bank) accept deposits
from,  lend  money  to,  and  generally  engage in any kind of  banking,  trust,
financial  advisory  or other  business  with  Company (or the  shareholders  of
Company)  as if it were not acting as Agent  hereunder,  and may accept fees and
other  consideration  therefor  without  having to  account  for the same to the
Banks.

         11.6   Credit   Decisions.   Each  Bank   acknowledges   that  it  has,
independently of Agent and each other Bank and based on the Financial Statements
of Company and such other documents,  information and  investigations  as it has
deemed appropriate, made its own credit decision to extend credit hereunder from
time to time. Each Bank also acknowledges  that it will,  independently of Agent
and  each  other  Bank  and  based  on such  other  documents,  information  and
investigations  as it shall deem  appropriate at any time,  continue to make its
own credit  decisions as to exercising or not  exercising  from time to time any
rights and  privileges  available  to it under this  Agreement  or any  document
executed pursuant hereto.

         11.7  Agent's  Fees.  Commencing  on  January  2, 1996 and on the first
Business Day of each succeeding year until the  Indebtedness has been repaid and
no commitment to fund any Advance hereunder is outstanding, Company shall pay to
Agent an annual  agency fee and such other fees and charges as set forth in such
letter  agreement  between Company and Agent. The Agent's Fees described in this
Section 11.7 shall not be refundable under any circumstance.

         11.8 Authority of Agent to Enforce Notes and This Agreement. Each Bank,
subject to the terms and conditions of this Agreement, authorizes the Agent with
full power and authority as  attorney-in-fact to institute and maintain actions,
suits or proceedings for the collection and enforcement of the Notes and to file
such proofs of debt or other documents as may be necessary to have the claims of
the  Banks  allowed  in  any  proceeding  relative  to  Company,  or  any of its
Subsidiaries,  or their  respective  creditors  or  affecting  their  respective
properties, and to take such other actions which Agent considers to be necessary
or desirable for the protection,  collection and enforcement of the Notes,  this
Agreement or the Loan Documents.

                                       75



<PAGE>
<PAGE>


         11.9  Indemnification.  The Banks agree to indemnify  the Agent (to the
extent not reimbursed by Company, but without limiting any obligation of Company
to make such reimbursement),  ratably according to their respective Percentages,
from and against  any and all claims,  damages,  losses,  liabilities,  costs or
expenses of any kind or nature whatsoever (including,  without limitation,  fees
and  disbursements of counsel) which may be imposed on, incurred by, or asserted
against the Agent in any way relating to or arising out of this  Agreement,  any
of the other  Loan  Documents  or the  transactions  contemplated  hereby or any
action  taken or omitted by the Agent under this  Agreement  or any of the other
Loan Documents;  provided, however, that no Bank shall be liable for any portion
of such claims, damages, losses,  liabilities,  costs or expenses resulting from
the Agent's gross negligence or willful  misconduct.  Without  limitation of the
foregoing,  each Bank agrees to reimburse the Agent promptly upon demand for its
ratable share of any out-of-pocket expenses (including, without limitation, fees
and  expenses  of  counsel)  incurred  by  the  Agent  in  connection  with  the
preparation,  execution, delivery,  administration,  modification,  amendment or
enforcement (whether through  negotiations,  legal proceedings or otherwise) of,
or legal advice in respect of rights or  responsibilities  under, this Agreement
or any of the  other  Loan  Documents,  to the  extent  that  the  Agent  is not
reimbursed for such expenses by Company,  but without limiting the obligation of
Company to make such  reimbursement.  Each Bank  agrees to  reimburse  the Agent
promptly  upon demand for its ratable share of any amounts owing to the Agent by
the Banks  pursuant to this  Section.  If the  indemnity  furnished to the Agent
under this Section  shall,  in the  judgment of the Agent,  be  insufficient  or
become impaired,  the Agent may call for additional indemnity from the Banks and
cease, or not commence,  to take any action until such  additional  indemnity is
furnished.

         11.10 Knowledge of Default. It is expressly  understood and agreed that
the Agent shall be entitled to assume that no Event of Default has  occurred and
is  continuing,  unless the officers of the Agent  immediately  responsible  for
matters  concerning  this  Agreement  shall  have  been  notified  in a  writing
specifying  such Event of Default and  stating  that such notice is a "notice of
default" by a Bank or by Company.  Upon receiving such a notice, the Agent shall
promptly  notify each Bank of such Event of Default and provide each Bank with a
copy of such notice. Agent shall also furnish the Banks,  promptly upon receipt,
with copies of all other notices or

                                       76



<PAGE>
<PAGE>


other information required to be provided by Company under this Agreement.

         11.11  Agent's  Authorization;  Action  by Banks.  Except as  otherwise
expressly  provided  herein,  whenever  the Agent is  authorized  and  empowered
hereunder on behalf of the Banks to give any approval or consent, or to make any
request,  or to take any other action on behalf of the Banks (including  without
limitation the exercise of any right or remedy hereunder or under the other Loan
Documents),  the Agent shall be required to give such approval or consent, or to
make such request or to take such other action only when so requested in writing
by the Majority Banks or all of the Banks, as applicable hereunder.  Action that
may be  taken by  Majority  Banks  or all of the  Banks,  as the case may be (as
provided for  hereunder) may be taken (i) pursuant to a vote at a meeting (which
may be held by telephone conference call) as to which all of the Banks have been
given reasonable  advance notice, or (ii) pursuant to the written consent of the
requisite  Percentages of the Banks as required hereunder,  provided that all of
the Banks are given reasonable advance notice of the requests for such consent.

         11.12 Enforcement  Actions by the Agent.  Except as otherwise expressly
provided  under this Agreement or in any of the other Loan Documents and subject
to the terms hereof, Agent will take such action,  assert such rights and pursue
such remedies  under this Agreement and the other Loan Documents as the Majority
Banks or all of the Banks, as the case may be (as provided for hereunder), shall
direct;  provided,  however, that the Agent shall not be required to act or omit
to act if, in the judgment of the Agent,  such action or omission may expose the
Agent to personal  liability or is contrary to this Agreement,  any of the other
Loan  Documents  or  applicable  law.  Except  as  expressly  provided  above or
elsewhere in this Agreement or the other Loan Documents, no Bank (other than the
Agent,  acting  in its  capacity  as  agent)  shall  be  entitled  to  take  any
enforcement action of any kind under any of the Loan Documents.

         12. MISCELLANEOUS

         12.1 Restatement of Prior Agreement.  This Agreement  amends,  restates
and replaces in its entirety the Prior Agreement.

         12.2 Accounting Principles.

                                       77



<PAGE>
<PAGE>


                (a) Where the  character  or amount of any asset or liability or
         item  of  income  or  expense  is  required  to be  determined  or  any
         consolidation  or other  accounting  computation is required to be made
         for the purposes of this Agreement,  it shall be done, unless otherwise
         specified herein, in accordance with GAAP.  Furthermore,  all Financial
         Statements  required  to be  delivered  hereunder  shall be prepared in
         accordance with GAAP.

                (b) If any  change  in the  accounting  principles  used  in the
         preparation  of the most  recent  financial  statements  referred to in
         Section 6.3 hereof are  hereafter  required or  permitted by the rules,
         regulations,  pronouncements  and opinions of the Financial  Accounting
         Standards  Board  or  the  American   Institute  of  Certified   Public
         Accountants (or successors  thereto or agencies with similar functions)
         and are  adopted  by  Company  with the  agreement  of its  independent
         certified public accountants and such changes result in a change in the
         method of calculation of any of the covenants, standards or terms found
         in  Section 6 (in its  entirety)  or Section 7 (in its  entirety),  the
         parties hereto agree to enter into  negotiations in order to amend such
         provisions  so as to  equitably  reflect  such changes with the desired
         result that the criteria for evaluating compliance with such covenants,
         standards and terms by the Company shall be the same after such changes
         as if such changes had not been made;  provided,  however, no change in
         GAAP  that  would  affect  the  method  of  calculation  of  any of the
         covenants,   standards   or  terms  shall  be  given   effect  in  such
         calculations   until  such   provisions   are  amended,   in  a  manner
         satisfactory  to Majority  Banks and the  Company,  to so reflect  such
         change in accounting principles.

         12.3  Consent to  Jurisdiction.  Company and Banks  hereby  irrevocably
submit to the non-exclusive  jurisdiction of any United States Federal, Michigan
state court  sitting in Detroit or New York state court sitting in New York City
in any action or proceeding  arising out of or relating to this Agreement or any
of the other Loan Documents and Company and Banks hereby  irrevocably agree that
all claims in respect of such action or proceeding  may be heard and  determined
in any such United States Federal, Michigan state court or New York state court.
Company  irrevocably  consents to the service of any and all process in any such
action or  proceeding  brought  in any court in or of the State of  Michigan  or
State of New York by the  delivery  of copies of such  process to Company at its

                                       78



<PAGE>
<PAGE>


address  specified on the signature page hereto or by certified mail directed to
such address or such other  address as may be  designated by Company in a notice
to the other  parties  that  complies as to  delivery  with the terms of Section
12.7.  Nothing in this Section shall affect the right of the Banks and the Agent
to serve process in any other manner  permitted by law or limit the right of the
Banks or the  Agent  (or any of them) to bring  any such  action  or  proceeding
against  Company or any Subsidiary or any of its or their property in the courts
of any other  jurisdiction.  Company hereby  irrevocably waives any objection to
the  laying  of venue of any such  suit or  proceeding  in the  above  described
courts.

         12.4 Law of Michigan.  This Agreement and the Notes have been delivered
at Detroit,  Michigan,  and shall be governed by and  construed  and enforced in
accordance with the laws of the State of Michigan, except to the extent that the
Uniform  Commercial Code, other personal  property law or real property law of a
jurisdiction  where Collateral is located is applicable and except as and to the
extent expressed to the contrary in any of the Loan Documents. Whenever possible
each  provision of this  Agreement  shall be interpreted in such manner as to be
effective and valid under applicable law, but if any provision of this Agreement
shall be prohibited by or invalid under  applicable law, such provision shall be
ineffective  to  the  extent  of  such   prohibition   or  invalidity,   without
invalidating the remainder of such provision or the remaining provisions of this
Agreement.

         12.5  Interest.  In the event the obligation of Company to pay interest
on the  principal  balance of the Notes is or  becomes in excess of the  maximum
interest  rate which  Company is  permitted  by law to contract or agree to pay,
giving due consideration to the execution date of this Agreement,  then, in that
event,  the rate of interest  applicable with respect to each Bank's  Percentage
shall be deemed to be immediately  reduced to such maximum rate and all previous
payments in excess of the maximum rate shall be deemed to have been  payments in
reduction of principal and not of interest.

         12.6 Closing Costs and Other Costs. Company agrees to pay, or reimburse
the  Agent  for  payment  of, on demand  (a) all  reasonable  closing  costs and
expenses, including, by way of description and not limitation, house and outside
attorney fees and advances,  appraisal and accounting fees, and lien search fees
incurred  by Agent  (but not any of the  other  Banks)  in  connection  with the
commitment, consummation and closing of the loans contemplated

                                       79



<PAGE>
<PAGE>


hereby  or in  connection  with  the  administration  of this  Agreement  or any
amendment,  refinancing or  restructuring  of the credit  arrangements  provided
under  this  Agreement,  (b) all  stamp  and other  taxes  and fees  payable  or
determined to be payable in connection with the execution,  delivery,  filing or
recording of this Agreement and the other Loan Documents and the consummation of
the transactions  contemplated  hereby, and any and all liabilities with respect
to or resulting  from any delay in paying or omitting to pay such taxes or fees,
and (c) all  reasonable  costs  and  expenses  of the  Agent or any of the Banks
(including  reasonable fees and expenses of counsel and whether incurred through
negotiations,  legal proceedings or otherwise) in connection with any Default or
Event of  Default  or the  enforcement  of this  Agreement,  or the  other  Loan
Documents  or in  connection  with  any  refinancing  or  restructuring  of  the
Indebtedness  in the nature of a "work-out"  or in any  insolvency or bankruptcy
proceeding.  All of said amounts required to be paid by Company, may, at Agent's
option, be charged by Agent as a Prime-based Advance against the Indebtedness.

         12.7 Notices. Except as expressly provided otherwise in this Agreement,
all notices and other  communications  provided to any party  hereto  under this
Agreement or any other Loan  Document  shall be in writing and shall be given by
personal  delivery,  by mail,  by reputable  overnight  courier,  by telex or by
facsimile  and  addressed  or  delivered  to it at its  address set forth on the
signature  pages hereof or at such other  address as may be  designated  by such
party in a notice to the other  parties  that  complies as to delivery  with the
terms of this Section 12.7. Any notice, if personally delivered or if mailed and
properly  addressed  with postage  prepaid and sent by  registered  or certified
mail,  shall be deemed  given when  received or when  delivery  is refused;  any
notice, if given to a reputable overnight courier and properly addressed,  shall
be  deemed  given  two (2)  Business  Days  after the date on which it was sent,
unless it is actually received sooner by the named addressee; and any notice, if
transmitted  by  telex  or  facsimile,  shall  be  deemed  given  when  received
(answerback  confirmed in the case of telexes and receipt  confirmed in the case
of telecopies).  Agent may, but shall not be required to, take any action on the
basis of any notice given to it by  telephone,  but the giver of any such notice
shall promptly confirm such notice in writing or by telex or facsimile, and such
notice  will not be deemed to have been  received  until  such  confirmation  is
deemed  received in  accordance  with the  provisions  of this Section set forth
above. If such telephonic

                                       80



<PAGE>
<PAGE>


notice conflicts with any such confirmation, the terms of such telephonic notice
shall control.

         12.8 Further Action.  Company,  from time to time, upon written request
of Agent  will  make,  execute,  acknowledge  and  deliver  or cause to be made,
executed,   acknowledged   and  delivered,   all  such  further  and  additional
instruments,  and take all such further  action as may reasonably be required to
carry out the intent and purpose of this Agreement or the other Loan  Documents,
and to provide for  Advances  under and payment of the Notes,  according  to the
intent and purpose herein and therein expressed.

         12.9 Successors and Assigns; Participations; Assignments.

              (a) This  Agreement  shall be binding  upon and shall inure to the
benefit of Company, the Agent and the Banks, and their respective successors and
assigns.

              (b) The foregoing shall not authorize any assignment by Company of
its  rights  or  duties  hereunder,  and no such  assignment  shall  be made (or
effective) without the prior written approval of the Banks.

              (c) None of the Banks may  assign or grant  participations  in its
rights or obligations  hereunder or under the other Loan  Documents  without the
prior  written  approval  of the Agent,  and, so long as no Event of Default has
occurred and is continuing, the Company. Upon the consummation of any assignment
under this Section, Agent shall prepare and distribute to Company and each Bank,
a  revised  Exhibit  "C" to this  Agreement  setting  forth the  applicable  new
Percentages of the Banks  (including the assignee Bank) taking into account such
assignment.

              (d) Nothing in this  Agreement,  the other Loan  Documents  or the
Notes,  expressed or implied, is intended to or shall confer on any Person other
than the respective  parties hereto and thereto and their  successors  permitted
hereunder and thereunder any benefit or any legal or equitable right,  remedy or
other claim under this Agreement, the Notes or the other Loan Documents.

         12.10  Indulgence.  No  delay or  failure  of  Agent  and the  Banks in
exercising  any right,  power or  privilege  hereunder  shall affect such right,
power or privilege nor shall any single or partial exercise thereof preclude any
other or further exercise thereof,

                                       81



<PAGE>
<PAGE>


nor the exercise of any other right, power or privilege. The rights of Agent and
the Banks  hereunder  are  cumulative  and are not  exclusive  of any  rights or
remedies which Agent and the Banks would otherwise have.

         12.11   Counterparts.   This  Agreement  may  be  executed  in  several
counterparts,  and each executed copy shall  constitute an original  instrument,
but such counterparts shall together constitute but one and the same instrument.

         12.12 Amendment and Waiver.  No amendment or waiver of any provision of
this  Agreement  or any other Loan  Document,  nor consent to any  departure  by
Company  therefrom,  shall in any event be effective unless the same shall be in
writing and signed by the  Majority  Banks or, if this  Agreement  expressly  so
requires with respect to the subject  matter  thereof,  by all Banks (and,  with
respect to any  amendments  to this  Agreement or the other Loan  Documents,  by
Company or the Subsidiaries which are signatories thereto), and then such waiver
or consent shall be effective only in the specific instance and for the specific
purpose for which given; provided, however, that no amendment, waiver or consent
shall,  unless in writing and signed by all the Banks,  do any of the following:
(a) subject the Banks to any  additional  obligations,  (b) reduce the principal
of, or interest on, the Notes or any Fees (other than the Agent's Fees) or other
amounts  payable  hereunder,  (c)  postpone  any date  fixed for any  payment of
principal  of, or  interest  on, the Notes or any Fees  (other  than the Agent's
Fees) or other  amounts  payable  hereunder,  (d)  waive  any  Event of  Default
specified in Sections 8.1(a) or (b) hereof, (e) subject to Section 12.16 hereof,
release or defer the granting or perfecting of a Lien in any Collateral or alter
the required priority of any Lien or terminate or modify any indemnity  provided
to the Banks hereunder or under the Loan Documents, except as shall be otherwise
expressly  provided in this Agreement or any other Loan  Document,  (f) take any
action  which  requires  the signing of all Banks  pursuant to the terms of this
Agreement or any other Loan Document,  (g) change the aggregate unpaid principal
amount of the Notes which shall be required for the Banks or any of them to take
any action under this  Agreement or any other Loan  Document,  or (h) change the
definition of "Majority Banks" or this Section 12.12; provided, however, that no
amendment,  waiver, or consent shall,  unless in writing and signed by the Agent
in  addition  to all the Banks,  affect the rights or duties of the Agent  under
this Agreement or any Loan Document. All references in this Agreement to "Banks"
or "the Banks"  shall

                                       82



<PAGE>
<PAGE>


refer to all Banks, unless expressly stated to refer to Majority Banks.

         12.13  Taxes and Fees.  Should any  documentary,  stamp or similar  tax
(other  than a  franchise  tax or tax based  upon the net  income of any Bank or
Agent  imposed  by the  jurisdiction  in which  such  Bank or Agent  have  their
respective  principal  executive  offices),  or  recording  or filing fee become
payable in respect of this  Agreement or any of the other Loan Documents (or the
execution,  filing or  recording  thereof)  or any  amendment,  modification  or
supplement  hereof or thereof,  Company agrees to pay the same together with any
interest  or  penalties  thereon  and  agrees  to hold the  Agent  and the Banks
harmless with respect thereto.

         12.14  Confidentiality.  Each  Bank  agrees  that it will not  disclose
without the prior written  consent of Company (other than to its  employees,  to
another  Bank or to its  auditors or counsel)  any  information  with respect to
Company,  which is furnished pursuant to this Agreement or any of the other Loan
Documents;  provided that any Bank may disclose any such  information (a) as has
become generally  available to the public or has been lawfully  obtained by such
Bank from any third party under no duty of  confidentiality  to Company,  (b) as
may be required or appropriate in any report,  statement or testimony  submitted
to, or in respect to any inquiry, by, any municipal, state or federal regulatory
body having or claiming to have jurisdiction over such Bank, including the Board
of Governors of the Federal  Reserve System of the United States,  the Office of
the Comptroller of the Currency or the Federal Deposit Insurance  Corporation or
similar  organizations  (whether  in the United  States or  elsewhere)  or their
successors,  (c) as may be required or  appropriate in respect to any summons or
subpoena or in connection with any  litigation,  (d) in order to comply with any
law,  order,  regulation  or  ruling  applicable  to such  Bank,  and (e) to any
permitted  transferee  or assignee or to any permitted  participant  of, or with
respect  to, the Notes,  as  aforesaid  so long as such  transferee  or assignee
agrees in writing to be bound by the terms and conditions of this Section 12.14.
Each Bank shall give notice to Company of any disclosure made by such Bank under
this Section  unless such notice is  prohibited  by law,  order,  regulation  or
ruling.

         12.15 Withholding Taxes. If any Bank is not incorporated under the laws
of the United States or a state thereof, such Bank shall, prior to the effective
date of this Agreement in the case of

                                       83



<PAGE>
<PAGE>


the lenders  which are Banks as of the date of this  Agreement  and prior to the
effective date of any assignment permitted under Section 12.9 hereof in the case
of any lender which becomes or Bank after the date hereof,  deliver to the Agent
two executed  copies of (i) Internal  Revenue  Service Form 1001  specifying the
applicable  tax treaty  between the United States and the  jurisdiction  of such
Bank's  domicile which  provides for the exemption from  withholding on interest
payments to such Bank,  (ii) Internal  Revenue Service Form 4224 evidencing that
the income to be received by such Bank hereunder is  effectively  connected with
the conduct of a trade or business in the United States or (iii) other  evidence
satisfactory  to the Agent and  Company  that  such Bank is exempt  from  United
States income tax withholding with respect to such income. Such Bank shall amend
or  supplement  any such form or evidence (and submit new forms or evidence upon
the expiration of any forms or other evidence previously  delivered to Agent) as
required to insure  that it is  accurate,  complete  and  non-misleading  at all
times.  Promptly upon notice from the Agent of any determination by the Internal
Revenue  Service that any payments  previously  made to such Bank hereunder were
subject to United States income tax  withholding  when made, such Bank shall pay
to the Agent the excess of the  aggregate  amount  required to be withheld  from
such payments  over the  aggregate  amount  actually  withheld by the Agent.  In
addition,  from time to time upon the reasonable request and at the sole expense
of the Company, each Bank and the Agent shall (to the extent it is able to do so
based upon applicable facts and circumstances), complete and provide the Company
with such forms,  certificates or other documents as may be reasonably necessary
to allow the Company to make any payment under this  Agreement or the other Loan
Documents without any withholding for or on the account of any tax under Section
9.1(d) hereof (or with such  withholding at a reduced  rate),  provided that the
execution and delivery of such forms,  certificates  or other documents does not
adversely affect or otherwise restrict the right and benefits (including without
limitation  economic benefits)  available to such Bank or the Agent, as the case
may be, under this Agreement or any of the other Loan Documents,  or under or in
connection with any transactions  not related to the  transactions  contemplated
hereby.  Notwithstanding  any provision of this Section 12.15 or Section 12.9 to
the contrary, Company shall have no obligation to pay a Gross-Up with respect to
withholding  tax paid by Company  pursuant to Section  9.1(d) to the extent such
Gross-Up  results from any agreement or certificate  delivered  pursuant to this
Section having been incorrect in any material respect when made.

                                       84



<PAGE>
<PAGE>


         12.16 Release of Collateral. Agent shall be entitled (for and on behalf
of itself and the Banks) to release any  Collateral  which Company or any of the
Subsidiaries is permitted to sell or transfer under the terms of this Agreement,
without any further action or consent of the Banks but with notice to the Banks.

         12.17 Power of  Attorney.  Company  does hereby  make,  constitute  and
appoint any  officer or agent of Agent as its true and lawful  attorney-in-fact,
with power,  upon the  occurrence of any Event of Default  (exercisable  only so
long  as  such  Event  of  Default  is   continuing   and  with  full  power  of
substitution),  to  endorse  its name,  or the names of any of its  officers  or
agents, upon any notes,  checks,  drafts,  money orders, or other instruments of
payment (including payments payable under any policy of insurance) or Collateral
that may come  into  possession  of the  Agent  in full or part  payment  of any
amounts owing to the Banks; to sign and endorse the name of Company,  and/or any
of its officers or agents,  upon any invoice,  freight or express bill,  bill of
lading,  storage or warehouse  receipts,  drafts against  debtors,  assignments,
verifications  and notices in connection  with Accounts of the Company,  and any
instrument  or document  relating  thereto or to Company's  rights  therein;  to
request from any insurance  company providing  insurance  coverage in accordance
with  Section  6.14 hereof to issue  certificates  of  insurance,  at  Company's
expense,  evidencing  the loss payable  provisions  required  under Section 6.14
hereof;  to execute on behalf of Company any financing  statements,  amendments,
subordinations  or other filings  pursuant to this  Agreement or any of the Loan
Documents,  granting unto Agent, as the attorney-in-fact of Company,  full power
to do any and all things  necessary to be done in and about the Company's or any
Subsidiary's premises as fully and effectually as Company might or could do, and
hereby  ratifying  all that any said attorney  shall  lawfully do or cause to be
done by virtue hereof.  The power of attorney  described  herein shall be deemed
coupled with an interest and shall be  irrevocable  until the  Revolving  Credit
Maturity Date and thereafter  until payment in full of all the  Indebtedness and
the performance by Company and the Subsidiaries of all other  obligations  under
this  Agreement  and the  Loan  Documents;  Agent  may,  at any time  after  the
occurrence of an Event of Default,  notify Account  Debtors that  Collateral has
been  assigned to Agent on behalf of the Banks and that  payments  shall be made
directly  to Agent.  Upon  request of the  Agent,  Company  will so notify  such
Account  Debtors and will indicate on all billings to such Account  Debtors that
their accounts must be paid to or as directed by Agent. The Agent acting

                                       85



<PAGE>
<PAGE>


on behalf of the Banks  shall have full power to collect,  compromise,  endorse,
sell or otherwise  deal with the  Collateral or proceeds  thereof in the name of
the  Agent  or in the  name of  Company,  provided  that  Agent  shall  act in a
commercially  reasonable manner. Company further shall cause the Subsidiaries to
provide powers of attorney to Agent on substantially the foregoing terms.

         12.18 WAIVER OF JURY TRIAL.  THE BANKS, THE AGENT AND THE COMPANY AFTER
CONSULTING OR HAVING HAD THE  OPPORTUNITY  TO CONSULT WITH  COUNSEL,  KNOWINGLY,
VOLUNTARILY AND INTENTIONALLY WAIVE ANY RIGHT ANY OF THEM MAY HAVE TO A TRIAL BY
JURY IN ANY LITIGATION  BASED UPON OR ARISING OUT OF THIS AGREEMENT,  ANY OF THE
OTHER LOAN  DOCUMENTS  OR ANY  RELATED  INSTRUMENT  OR  AGREEMENT  OR ANY OF THE
TRANSACTIONS  CONTEMPLATED BY THIS AGREEMENT OR ANY COURSE OF CONDUCT,  DEALING,
STATEMENTS  (WHETHER  ORAL OR  WRITTEN)  OR ACTION OF ANY OF THEM.  NEITHER  THE
BANKS,  THE AGENT,  NOR COMPANY SHALL SEEK TO  CONSOLIDATE,  BY  COUNTERCLAIM OR
OTHERWISE,  ANY SUCH ACTION IN WHICH A JURY TRIAL HAS BEEN WAIVED WITH ANY OTHER
ACTION IN WHICH A JURY TRIAL CANNOT BE OR HAS NOT BEEN WAIVED.  THESE PROVISIONS
SHALL NOT BE DEEMED TO HAVE BEEN MODIFIED IN ANY RESPECT OR  RELINQUISHED BY THE
BANKS AND THE AGENT OR COMPANY EXCEPT BY A WRITTEN INSTRUMENT EXECUTED BY ALL OF
THEM.

         12.19 Complete  Agreement;  Conflicts.  This Agreement,  the Notes, any
Requests for Advance hereunder,  and the other Loan Documents contain the entire
agreement of the parties hereto,  superseding all prior agreements,  discussions
and  understandings  relating  to the  subject  matter  hereof,  and none of the
parties shall be bound by anything not expressed in writing. In the event of any
conflict between the terms of this Agreement and the other Loan Documents,  this
Agreement shall govern.

         12.20  Severability.  In case  any one or  more of the  obligations  of
Company under this Agreement, the Notes or any of the other Loan Documents shall
be invalid, illegal or unenforceable in any jurisdiction, the validity, legality
and enforceability of the remaining  obligations of Company shall not in any way
be  affected  or  impaired   thereby,   and  such   invalidity,   illegality  or
unenforceability in one jurisdiction shall not affect the validity,  legality or
enforceability of the obligations of Company under this Agreement,  the Notes or
any of the other Loan Documents in any other jurisdiction.

                                       86



<PAGE>
<PAGE>


         12.21 Table of Contents  and  Headings.  The table of contents  and the
headings of the various  subdivisions  hereof are for  convenience  of reference
only and shall in no way modify or affect any of the terms or provisions hereof.

         12.22  Construction  of Certain  Provisions.  If any  provision of this
Agreement or any of the other Loan Documents refers to any action to be taken by
any Person, or which such Person is prohibited from taking, such provision shall
be  applicable  whether  such  action is taken  directly or  indirectly  by such
Person, whether or not expressly specified in such provision.

         12.23 Independence of Covenants. Each covenant hereunder shall be given
independent  effect (subject to any exceptions  stated in such covenant) so that
if a  particular  action or  condition  is not  permitted  by any such  covenant
(taking  into  account  any such  stated  exception),  the fact that it would be
permitted by an exception to, or would be otherwise  within the  limitations of,
another  covenant  shall not avoid the  occurrence  of a Default  or an Event of
Default.

         12.24  Reliance  on and  Survival  of  Various  Provisions.  All terms,
covenants, agreements, representations and warranties of Company or any party to
any of the Loan  Documents made herein or in any of the Loan Documents or in any
certificate,  report,  Financial  Statement or other document furnished by or on
behalf of Company or any Subsidiary in connection  with this Agreement or any of
the other Loan Documents  shall be deemed to have been relied upon by the Banks,
notwithstanding any investigation heretofore or hereafter made by any Bank or on
such Bank's behalf,  and those  covenants and agreements of Company set forth in
Sections 6.12,  6.15(c),  10.1,  10.6, and 12.6 hereof  (together with any other
indemnities of Company or any Subsidiary  contained  elsewhere in this Agreement
or in any of the other Loan  Documents)  and of Banks set forth in Section 12.14
hereof  shall,  notwithstanding  anything  to the  contrary  contained  in  this
Agreement, survive the repayment in full of the Indebtedness and the termination
of the Revolving Credit Aggregate Commitment.

         12.25 Effective Upon Execution.  This Agreement shall become  effective
upon the  execution  hereof by Banks,  Agent and  Company  and the  issuance  by
Company  of  the  Notes   hereunder,   and  shall  remain  effective  until  the
Indebtedness  has been repaid and discharged in full and no commitment to extend
any credit hereunder or under any

                                       87



<PAGE>
<PAGE>


of  the  other  Loan  Documents,   whether  optional  or   obligatory,   remains
outstanding.

         12.26  Payment of Fees.  Concurrent  with the execution and delivery of
this Agreement,  Company shall pay to the Agent all costs and expenses  required
hereunder to be paid to Agent upon execution of this Agreement.



                                       88



<PAGE>
<PAGE>


         WITNESS  the due  execution  hereof as of the day and year first  above
written.


COMPANY:                              VALASSIS COMMUNICATIONS, INC.


                                      By:       /s/ Barry P. Hoffman
                                         ------------------------------------
                                         Barry P. Hoffman
                                      Its: Secretary
                                      36111 Schoolcraft Road
                                      Livonia, Michigan 48150
                                      Attn: Barry P. Hoffman, Esq.
                                      Telephone (313) 591-3000
                                      Facsimile No. (313) 591-4460

AGENT:                                COMERICA BANK,

                                        as Agent


                                      By:     /s/ Peter A. Loeffler
                                         ------------------------------------
                                         Peter A. Loeffler
                                      Its: First Vice President
                                      One Detroit Center
                                      500 Woodward Avenue
                                      23rd Floor
                                      Detroit, Michigan 48226
                                      Attention: Peter A. Loeffler




                                       89



<PAGE>
<PAGE>


BANKS:

Operations Contact:                            COMERICA BANK

Comerica Bank
One Detroit Center                             By:   /s/ Peter A. Loeffler
                                                  ______________________________
500 Woodward Ave.                                 Peter A. Loeffler
__________________                             Its: First Vice President
Detroit, Michigan 48226                        One Detroit Center
Attention:______________                       500 Woodward Avenue, 23rd Floor
Telephone No. (313) ________                   Detroit, Michigan 48226
                                               Attention: Peter A. Loeffler
                                               Telephone: (313) 222-2976
                                               Facsimile No. (313) 961-8516

Operations Contact:

WESTPAC BANKING CORPORATION                    WESTPAC BANKING CORPORATION

                                               By:   /s/ Craig L. Jones
                                                  ______________________________
                                                  Craig L. Jones
335 Madison Avenue                             Its: Vice President
New York, NY 10017                             335 Madison Avenue
Attention: Susan Wildstein                     New York, NY 10017
Telephone No. (212) 850-7936                   Attention: Craig L. Jones
Facsimile No. (212) 687-5176                   Telephone: (212) 850-7862
                                               Facsimile No. (212) 850-7619

The Long-Term Credit Bank of                   THE LONG-TERM CREDIT BANK OF
Japan, Ltd.                                    JAPAN, LTD. CHICAGO BRANCH

Chicago Branch                                 By:   /s/ Mark A. Thompson
                                                  ______________________________
190 S. LaSalle Street
Suite 800                                      Its:_____________________________
Chicago, Illinois 60603                        190 S. LaSalle Street
Attention: Will Schauble                       Suite 800

                                       90



<PAGE>
<PAGE>


Telephone No. (312) 704-5494                   Chicago, IL 60603
Facsimile No. (312) 704-8717                   Attention: Koji Sasayama
                                               Telephone: (312) 704-5483
                                               Facsimile No. (312) 704-8505





                                       91


<PAGE>




<PAGE>
                 FIRST AMENDMENT TO REVOLVING CREDIT AGREEMENT
 
     THIS  AMENDMENT  dated  as of  December  15,  1995, by  and  among Valassis
Communications, Inc., a Delaware corporation ('Company'), the Banks (as  defined
below) and Comerica Bank, as agent for the Banks (in such capacity, 'Agent').
 
                                    RECITALS
 
     A.  Company,  Comerica  Bank, Westpac  Banking  Corporation,  the Long-Term
Credit  Bank  of  Japan,  Ltd.   Chicago  Branch  (individually  a  'Bank'   and
collectively  the 'Banks') and Agent entered  into that certain Credit Agreement
dated August 11, 1995 ('Credit Agreement').
 
     B. Company,  Banks  and Agent  desire  to  amend the  Credit  Agreement  to
increase  the Maximum  Subsidiary Investment  Amount (as  defined in  the Credit
Agreement).
 
     NOW, THEREFORE, the parties agree as follows:
 
     1. Section 7.17 of the Credit Agreement is amended to read as follows:
 
    'Maximum  Subsidiary  Investment  Amount.   Allow  the  Maximum   Subsidiary
    Investment  Amount  to exceed  Fifty  Million Dollars  ($50,000,000)  in the
    aggregate at any time.'
 
     2. The above amendment shall be effective as of December 15, 1995.
 
     3. Except as expressly modified hereby, all of the terms and conditions  of
the Credit Agreement shall remain in full force and effect.
 
     4.  This Amendment may  be executed in counterparts  and each executed copy
shall constitute an  original instrument, but  such counterparts shall  together
constitute but one and the same instrument.
 
     The parties execute this Amendment as of the date set forth above.
 
COMPANY:                                  VALASSIS COMMUNICATIONS, INC.
 
                                          By:  /s/ Barry P. Hoffman
                                               --------------------------
                                               Barry P. Hoffman
                                          Its: Secretary


<PAGE>

 
<PAGE>
 

AGENT:                           COMERICA BANK, as Agent

                                 By:  /s/ Peter A. Loeffler
                                      --------------------------
                                      Peter A. Loeffler
                                 Its: First Vice President
 
BANKS:                           COMERICA BANK
                                 By:  /s/ Peter A. Loeffler
                                      --------------------------
                                      Peter A. Loeffler
                                 Its: First Vice President
 
                                 WESTPAC BANKING CORPORATION

                                 By:  /s/ Craig Jones
                                      --------------------------
                                      
                                 Its: Vice President

                                 THE LONG-TERM CREDIT BANK OF
                                 JAPAN, LTD., CHICAGO BRANCH

                                 By:  /s/ Mark A. Thompson
                                      --------------------------
                                      Mark A. Thompson
                                 Its: Vice President and Deputy General Manager




                                       2




<PAGE>



<PAGE>


                      AMENDMENT NO. 2 TO REVOLVING CREDIT AGREEMENT
 
     THIS  AMENDMENT dated as of May  20, 1996, between Valassis Communications,
Inc. ('Company'), Comerica Bank, Westpac  Banking Corporation and The  Long-Term
Credit  Bank of  Japan, Ltd. (collectively,  the 'Banks') and  Comerica Bank, as
agent for the Banks (in such capacity, 'Agent').
 
                                    RECITALS
 
     A. Company,  Banks and  Agent entered  into that  certain Revolving  Credit
Agreement  dated as of  August 11, 1995,  as previously amended  on December 15,
1995 ('Agreement').
 
     B. Company, Banks  and Agent  desire to amend  the Agreement  as set  forth
below.
 
     NOW, THEREFORE, the parties agree as follows:
 
     1. Section 6.4 of the Agreement is amended to read as follows:
 
          '6.4  Net Worth. Maintain  at all times Consolidated  Net Worth of not
     less than the following during the periods set forth below:
 
     from December 31, 1995 through March 30, 1996:
        ($306,000,000) less the Net Worth Adjustment
 
     from March 31, 1996 through June 29, 1996:
        ($303,000,000) less the Net Worth Adjustment
 
     from June 30, 1996 through September 29, 1996:
        ($297,000,000) less the Net Worth Adjustment
 
     from September 30, 1996 through December 30, 1996:
        ($293,000,000) less the Net Worth Adjustment
 
     from December 31, 1996 through March 30, 1997:
        ($288,000,000) less the Net Worth Adjustment
 
     from March 31, 1997 through June 29, 1997:
        ($283,000,000) less the Net Worth Adjustment
 
     from June 30, 1997 through September 29, 1997:
        ($278,000,000) less the Net Worth Adjustment
 
     from September 30, 1997 through December 30, 1997:
        ($273,000,000) less the Net Worth Adjustment
 
     from December 31, 1997 through March 30, 1998:
        ($268,000,000) less the Net Worth Adjustment
 
     from March 31, 1998 and thereafter:
        ($263,000,000) less the Net Worth Adjustment
 
     'Net Worth  Adjustment' shall  mean as  of any  date of  determination  the
aggregate dollar amount paid by Company in 
 
 

<PAGE>
<PAGE>

 
 

redemptions  of the capital stock of Company  to such date under clause (iii) of
Section 7.1 hereof.'
 
     2. Section 7.1 of the Agreement is amended to read as follows:
 
          '7.1 Capital Structure  and Redemptions. Purchase,  acquire or  redeem
     any of its capital stock other than (i) redemptions of the capital stock of
     Company not to exceed $100,000 in aggregate  purchase price during any
     fiscal year of Company, provided that such stock is purchased solely for
     the purpose of being subsequently transferred to members of Company's Board
     of Directors who are not Affiliates or employees of Company or the
     Company's Affiliates, as a component of their annual compensation and it is
     held by Company as treasury stock until used for such purpose, (ii)
     purchases, acquisitions or redemptions of the Stock of Company  not to
     exceed $2,000,000 in any fiscal year paid, provided that such stock is
     purchased solely for use in connection  with an employee benefit plan or
     other employee incentive plan and is held by Company as treasury stock
     until  used for such purpose, and  (iii) other redemptions  of the capital
     stock of Company not to exceed  5,000,000 shares of  the capital stock of
     Company in the aggregate, provided that the aggregate amount of such
     redemptions made by Company under this clause (iii) plus the aggregate
     amount of dividends paid by Company in accordance  with clause (ii) of
     Section 7.7 of this Agreement shall not exceed the following amount during
     the periods set forth below:
 
                Fiscal year 1996         $40,000,000
                Fiscal year 1997         $50,000,000
                Fiscal year 1998         $50,000,000.'

     3. Section 7.7 of the Agreement is amended to read as follows:

          '7.7 Dividends. Declare or pay any dividends in cash or property on or
     make any other distribution in cash or property  with respect to any shares
     of its capital stock or other equity interests, whether by reduction of
     stockholders' equity or otherwise, except for (i) dividends and other
     distributions by Subsidiaries to Company and (ii) so long as immediately
     prior thereto and after giving effect thereto no Default and Event of
     Default has occurred and is continuing, cash dividends on the capital stock
     of Company in an amount not to exceed $7,500,000 in the aggregate during
     any fiscal quarter of Company, provided that the aggregate amount paid by
     Company in 
 
  
                                         2 


<PAGE>
<PAGE>


     redemptions of the capital stock of Company under clause (iii) of Section 
     7.1 plus the aggregate amount of dividends paid by Company in accordance 
     with this clause (ii) shall not exceed the following amount during the 
     periods set forth below:
 
                Fiscal year 1996         $40,000,000
                Fiscal year 1997         $50,000,000
                Fiscal year 1998         $50,000,000.'
 
     4. Company hereby represents and warrants that, after giving effect to the
amendments contained herein, (a) execution, delivery and performance of this
Amendment and any other documents and instruments required under this Amendment
or the Agreement are within Company's corporate powers, have been duly
authorized, are not in contravention of law or the terms of Company's Articles
of Incorporation or Bylaws, and do not require the consent or approval of any
governmental body, agency, or authority; and this Amendment and any other
documents and instruments required under this Amendment or the Agreement, will
be valid and binding in accordance with their terms; (b) the continuing
representations and warranties of Company set forth in Sections 5.1 through 5.23
and 5.25 of the Agreement are true and correct on and as of the date hereof with
the same force and effect as if made on and as of the date hereof; (c) the
continuing representations and warranties of Company set forth in Section 5.24
of the Agreement are true and correct as of the date hereof with respect to the
most recent financial statements furnished to the Bank by Company in accordance
with Section 6.3 of the Agreement; and (d) no Default or Event of Default under
the Agreement, has occurred and is continuing as of the date hereof.
 
     5. Except as expressly modified herein, all of the terms and conditions of
this Agreement shall remain in full force and effect. This Amendment may be
signed in counterparts.

COMERICA BANK, as Agent                VALASSIS COMMUNICATIONS, INC.

By: /s/ Peter A. Loeffler              By:  /s/ Robert L. Recchia
  ------------------------                 -----------------------------

Its: First Vice President              Its:  Chief Financial Officer
     ---------------------                  ----------------------------

                                       BANKS:

                                       COMERICA BANK

                                       By: /s/ Peter A. Loeffler
                                         -------------------------------

                                       Its:  First Vice President
                                          ------------------------------

                                     3


<PAGE>
<PAGE>



                                       WESTPAC BANKING CORPORATION

                                       By:  /s/ Craig Jones
                                            -----------------------------

                                       Its:  Vice President
                                          ------------------------------

                                       THE LONG-TERM CREDIT BANK OF
                                       JAPAN, LTD. CHICAGO BRANCH

                                       By:  /s/ Mark A. Thompson
                                            -----------------------------
                                            Mark A. Thompson
                                       Its: Vice President and Deputy General
                                            Manager
                                          ------------------------------



 
                                        4

<PAGE>



<PAGE>
                                                                    EXHIBIT 23.1
 
   
     We  consent to  the reference  to our firm  under the  caption 'Experts' in
Amendment No.  1 to  the Registration  Statement (Form  S-3 No.  333-28685)  and
related  Prospectus  of Valassis  Communications, Inc.  for the  registration of
shares of its common stock and to the incorporation by reference therein of  our
report  dated  February 10,  1997, with  respect  to the  consolidated financial
statements and schedule of Valassis Communications, Inc. included in its  Annual
Report  (Form  10-K)  for the  year  ended  December 31,  1996,  filed  with the
Securities and Exchange Commission.
    
 
                                          /s/ Ernst & Young LLP
 
                                          ERNST & YOUNG LLP
 
   
Detroit, Michigan
June 9, 1997
    


<PAGE>


<PAGE>
                                                                    EXHIBIT 24.1
 
                               POWER OF ATTORNEY
 
     The  undersigned constitutes  and appoints Barry  P. Hoffman  and Robert L.
Recchia, and  any of  them, with  full power  to act  without the  others,  such
person's  true and lawful attorneys-in-fact, with full power of substitution and
resubstitution, for  him and  in  his name,  place and  stead,  in any  and  all
capacities,  to  sign  the  Registration  Statement  on  Form  S-3  of  Valassis
Communications, Inc.  (the 'Company')  relating  to the  underwritten  secondary
offering  of shares of the Company's Common Stock, par value $.01 per share, and
any and all  amendments thereto (including,  without limitation,  post-effective
amendments  and any  subsequent registration  statements filed  pursuant to Rule
462(b) under the  Securities Act of  1933, as amended),  and other documents  in
connection therewith, with the Securities and Exchange Commission, granting unto
said  attorneys-in-fact, and each  of them, full  power and authority  to do and
perform each and every act  and thing necessary or desirable  to be done in  and
about the premises, as fully to all intents and purposes as he might or could do
in  person, thereby ratifying and confirming all that said attorneys-in-fact, or
any of them, or their or his substitute or substitutes, may lawfully do or cause
to be done by virtue hereof.
 
   
<TABLE>
<C>                                         <S>
            /s/ MARK C. DAVIS
- ------------------------------------------
              MARK C. DAVIS
</TABLE>
    




<PAGE>



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission