VALASSIS COMMUNICATIONS INC
S-3MEF, 1997-07-01
ADVERTISING
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     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON JULY 1, 1997.
 
                                                     REGISTRATION NO. 333-
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
                                    FORM S-3
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
 
                         VALASSIS COMMUNICATIONS, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
                            ------------------------
 
<TABLE>
<S>                                                              <C>
                           DELAWARE                                                        38-2760940
                (STATE OR OTHER JURISDICTION OF                                         (I.R.S. EMPLOYER
                INCORPORATION OR ORGANIZATION)                                       IDENTIFICATION NUMBER)
</TABLE>
 
                              19975 VICTOR PARKWAY
                            LIVONIA, MICHIGAN 48152
                                 (313) 591-3000
         (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING
            AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                            ------------------------
 
                             BARRY P. HOFFMAN, ESQ.
                  VICE PRESIDENT, GENERAL COUNSEL & SECRETARY
                              19975 VICTOR PARKWAY
                            LIVONIA, MICHIGAN 48152
                                 (313) 591-3000
      (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING
                        AREA CODE, OF AGENT FOR SERVICE)
                            ------------------------
 
                                   COPIES TO:
 
<TABLE>
<S>                                         <C>                                         <C>
         JOHN M. ALLEN, JR., ESQ.                       MARK THOMAN, ESQ.                      JONATHAN A. SCHAFFZIN, ESQ.
           DEBEVOISE & PLIMPTON                      MCDERMOTT, WILL & EMERY                     CAHILL GORDON & REINDEL
             875 THIRD AVENUE                          50 ROCKEFELLER PLAZA                           80 PINE STREET
         NEW YORK, NEW YORK 10022                    NEW YORK, NEW YORK 10020                    NEW YORK, NEW YORK 10005
              (212) 909-6000                              (212) 547-5400                              (212) 701-3000
</TABLE>
 
                            ------------------------
     APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after the effective date of this Registration Statement.
 
     If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, check the following box.
[ ]
 
     If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933 other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [ ]
 
     If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration number of the earlier effective
registration statement for the same offering. [x] 333-28685
 
     If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ]
 
     If delivery of the Prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]
                            ------------------------
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<CAPTION>
                        CALCULATION OF REGISTRATION FEE
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                                                                  PROPOSED
                                                                   MAXIMUM         PROPOSED MAXIMUM
             TITLE OF EACH CLASS OF             AMOUNT TO BE    OFFERING PRICE        AGGREGATE               AMOUNT OF
           SECURITIES TO BE REGISTERED           REGISTERED      PER SHARE(1)    OFFERING PRICE(1)(2)    REGISTRATION FEE(3)
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                             <C>             <C>              <C>
Common Stock ($.01 par value).................    5,223,800         $ 24            $484,171,200               $146,719
- ----------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
(1) Estimated pursuant to Rule 457(c) under the Securities Act of 1933 based on
    the average trading price of the Common Stock on the New York Stock Exchange
    on June 30, 1997 solely for purposes of calculating the registration fee.
 
(2) $412,059,375 of such amount has previously been registered under the
    Company's registration statement on Form S-3 (File No. 333-28685).
 
(3) $124,866 of such registration fee has previously been paid by the Company in
    connection with the registration statement on Form S-3 (File No. 333-28685).
                            ------------------------
     THIS REGISTRATION STATEMENT IS BEING FILED PURSUANT TO RULE 462(b) UNDER
THE SECURITIES ACT OF 1933, AS AMENDED ('RULE 462(b)'), AND INCLUDES THIS
REGISTRATION STATEMENT FACING PAGE, THE SIGNATURE PAGE, AN EXHIBIT INDEX, AN
OPINION AND AN ACCOUNTANT'S CONSENT. PURSUANT TO RULE 462(b), THE CONTENTS OF
THE REGISTRATION STATEMENT ON FORM S-3 (FILE NO. 333-28685) OF VALASSIS
COMMUNICATIONS, INC., INCLUDING THE EXHIBITS THERETO, ARE INCORPORATED BY
REFERENCE INTO THIS REGISTRATION STATEMENT.
 
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                                   SIGNATURES
 
     Pursuant to the requirements of the Securities Act of 1933, the registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-3 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Livonia, State of Michigan on July 1, 1997.
 
                                              VALASSIS COMMUNICATIONS, INC.
                                          By:          DAVID A. BRANDON*
                                            ____________________________________
                                                      DAVID A. BRANDON
                                               CHAIRMAN, PRESIDENT AND CHIEF
                                                    EXECUTIVE OFFICER
 
     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed below by the following persons in the
capacities indicated on July 1, 1997.
 
<TABLE>
<CAPTION>
                   NAME                                                     TITLE
- ------------------------------------------  ---------------------------------------------------------------------
<S>                                         <C>
             BRIAN M. POWERS*               Chairman of the Board of Directors
- ------------------------------------------
             BRIAN M. POWERS
 
            DAVID A. BRANDON*               President and Chief Executive Officer, Director
- ------------------------------------------    (Principal Executive Officer)
             DAVID A. BRANDON
 
            GRAHAM A. CUBBIN*               Director
- ------------------------------------------
             GRAHAM A. CUBBIN
 
              MARK C. DAVIS*                Director
- ------------------------------------------
              MARK C. DAVIS
 
          JON M. HUNTSMAN, JR.*             Director
- ------------------------------------------
           JON M. HUNTSMAN, JR.
 
              JAMES PACKER*                 Director
- ------------------------------------------
               JAMES PACKER
 
            ROBERT L. RECCHIA*              Chief Financial Officer and Director
- ------------------------------------------    (Principal Financial and Accounting Officer)
            ROBERT L. RECCHIA
 
             ALAN F. SCHULTZ*               Chief Operating Officer and Director
- ------------------------------------------
             ALAN F. SCHULTZ
 
            FAITH WHITTLESEY*               Director
- ------------------------------------------
             FAITH WHITTLESEY
 
*By:     /S/ BARRY P. HOFFMAN
    --------------------------------------
             BARRY P. HOFFMAN
             ATTORNEY-IN-FACT
</TABLE>



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                               INDEX TO EXHIBITS
 
<TABLE>
<CAPTION>
EXHIBIT
  NO.                                                     DESCRIPTION
- -------   ------------------------------------------------------------------------------------------------------------
<S>       <C>
   5.1    -- Opinion of McDermott, Will & Emery regarding the legality of the securities being registered.
  23.1    -- Consent of Ernst & Young LLP.
  23.2    -- Consent of McDermott, Will & Emery, included in the opinion of McDermott, Will & Emery filed as Exhibit
             5.1
  24      -- Powers of Attorney (incorporated by reference to Registration Statement on Form S-3 (File No.
             333-28685)).
</TABLE>



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                                                                     EXHIBIT 5.1
 
                                                                    July 1, 1997
 
VALASSIS COMMUNICATIONS, INC.
19975 Victor Parkway
Livonia, Michigan 48152
 
Ladies and Gentlemen:
 
     We have acted as your special counsel in connection with the Registration
Statement on Form S-3 (the 'Registration Statement'), relating to the
registration pursuant to Rule 462(b) under the Securities Act of 1933, as
amended, of 5,223,800 shares of the common stock, par value $.01 per share (the
'Shares') to be sold by Conpress International (Netherlands Antilles) N.V., a
Netherlands Antilles limited liability company of Valassis Communications, Inc.,
a Delaware corporation (the 'Company').
 
     For the purposes of this opinion, we have examined the Registration
Statement and have also examined and relied upon the representations and
warranties as to factual matters contained in such documents and upon originals
or copies of such corporate records and other documents and have reviewed such
questions of law as we considered necessary or appropriate for the purposes of
this opinion.
 
     Members of this firm are admitted to the Bar of the State of New York and
we express no opinion as to the laws of any other jurisdiction except for the
General Corporation Law of the State of Delaware.
 
     Based on such examination and review, we are of the opinion that the Shares
are duly and validly issued, fully paid and nonassessable.
 
     We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement and to the reference to us under the caption 'Legal
Matters' in the Prospectus incorporated therein by reference. In giving this
consent, we do not thereby admit that we are within the category of persons
whose consent is required under Section 7 of the Securities Act and the rules
and regulations of the Securities and Exchange Commission thereunder.
 
                                          Very truly yours,
                                          MCDERMOTT, WILL & EMERY


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                                                                    EXHIBIT 23.1
 
     We consent to the incorporation by reference of the reference to our firm
under the caption 'Experts' from Amendment No. 2 to the Registration Statement
(Form S-3 No. 333-28685) and related Prospectus in the Registration Statement
(Form S-3, dated July 1, 1997) and related Prospectus of Valassis
Communications, Inc. for the registration of shares of its common stock and to
the incorporation by reference therein of our report dated February 10, 1997,
with respect to the consolidated financial statements and schedule of Valassis
Communications, Inc. included in its Annual Report (Form 10-K) for the year
ended December 31, 1996, filed with the Securities and Exchange Commission.
 
                                          /s/ Ernst & Young LLP
 
                                          ERNST & YOUNG LLP
 
Detroit, Michigan
June 27, 1997

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