VALASSIS COMMUNICATIONS INC
10-Q, 1998-08-11
ADVERTISING
Previous: MAHONING NATIONAL BANCORP INC, 10-Q, 1998-08-11
Next: BACK BAY RESTAURANT GROUP INC, 10-Q, 1998-08-11



<PAGE> 1
                         UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                    Washington, D.C. 20549
	
                 ___________________________

                           FORM 10-Q
                 ___________________________


(Mark One)

 /X/   Quarterly report pursuant to Section 13 or 15(d) of the  
       Securities Exchange Act of 1934

	   For the Quarterly Period Ended June 30, 1998

	Transition Report pursuant to Section 13 or 15(d) of the 
Securities Exchange Act of 1934

	          Commission File Number:  1-10991


                  VALASSIS COMMUNICATIONS, INC.
                    (Exact Name of Registrant
                   as Specified in its Charter)

	Delaware                                 38-2760940
(State or Other Jurisdiction of    (IRS Employer Identification Number)
 Incorporation or Organization)


                      19975 Victor Parkway
                     Livonia, Michigan 48152 
             (address of principal executive offices)
          Registrant's Telephone Number: (734) 591-3000

         _______________________________________________
 
Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period 
that the registrant was required to file such reports) and, (2) has 
been subject to such filing requirements for the past 90 days:

         Yes    /X/                       No ________

As of July 31, 1998, there were 38,652,946 shares of the Registrant's 
Common Stock outstanding.


<PAGE> 2
PART I - FINANCIAL INFORMATION
Item 1.  Financial Statements
                  
                   VALASSIS COMMUNICATIONS, INC.
               Condensed Consolidated Balance Sheets
                      (dollars in thousands)
<TABLE>
<CAPTION>
                                                  June 30, December 31,
                                                    1998       1997
                                                  --------  --------
                                                (unaudited)   (note)
<S>                                             <C>        <C>     
ASSETS

Current assets:   
   Cash and cash equivalents                       $15,445   $35,437
   Accounts receivable (less allowance for
   doubtful accounts of $1,597 at June 30, 1998
   and $1,171 at December 31, 1997)                 73,283    81,681
   Inventories:   
      Raw materials                                 15,932    10,975
      Work in progress                               7,975    15,720
   Prepaid expenses and other                        6,020     4,536
   Deferred income taxes                             1,966     1,966
   Refundable income taxes                             ---       772
                                                  --------  --------
Total current assets                               120,621   151,087
                                                  --------  --------
Property, plant and equipment, at cost:   
   Land and buildings                               20,133    20,133
   Machinery and equipment                         113,951   108,167
   Office furniture and equipment                   19,176    17,995
   Automobiles                                         977     1,012
   Leasehold improvements                            1,007     1,022
                                                  --------  --------
                                                   155,244   148,329
   
   Less accumulated depreciation and amortization (109,725) (108,098)
                                                  --------  --------
Net property, plant and equipment                   45,519    40,231
                                                  --------  --------
Intangible assets:   
   Goodwill                                         68,594    68,594
   Other intangibles                                85,387    83,387
                                                  --------  -------- 
                                                   153,981   151,981
   
   Less accumulated amortization                  (108,758) (104,709)
                                                  --------  --------   
Net intangible assets                               45,223    47,272
                                                  --------  --------   
Other assets (primarily debt issuance costs)         1,468     2,295
                                                  --------  --------   
Total assets                                      $212,831  $240,885
                                                  ========  ========
</TABLE>
                                -2-
    
<PAGE> 3
                     VALASSIS COMMUNICATIONS, INC.
           Condensed Consolidated Balance Sheets, Continued
               (dollars in thousands, except share data)
<TABLE>
<CAPTION>
                                                 June 30,  December 31,
                                                   1998        1997
                                                ---------  ------------
                                               (unaudited)    (note)
<S>                                            <C>         <C>
LIABILITIES AND STOCKHOLDERS' DEFICIT 

Current liabilities:   
   Current portion, long-term debt               $107,644   $      ---
   Accounts payable                                62,356       59,226
   Accrued interest                                 4,973        5,098
   Income taxes payable                             1,484          ---
   Accrued expenses                                24,564       25,890
   Progress billings                               30,426       58,239
                                                 ---------    ---------
Total current liabilities                         231,447      148,453
                                                 ---------    ---------   

Long-term debt                                    254,924      367,075
Deferred income taxes                               2,315        2,315
Minority interest                                       2            9
   
Stockholders' deficit:   
 Common stock of $.01 par value. Authorized
  100,000,000 shares; issued 45,775,254 at 
  June 30, 1998 and 44,515,599  at December 31,
  1997; outstanding 38,871,354 at June 30, 1998
  and 39,515,599 at December 31, 1997                458          445
 Additional paid-in capital                      104,263       72,399
 Accumulated deficit                            (193,674)    (236,625)
 Foreign currency translations                      (310)        (146)
 Treasury stock, at cost (6,903,900 shares at
  June 30, 1998 and 5,000,000 shares at 
  December 31, 1997)                            (186,594)    (113,040)
                                                ---------    ---------   
Total stockholders' deficit                     (275,857)    (276,967)
                                                ---------    ---------   

Total liabilities and stockholders' deficit     $212,831     $240,885
                                                =========    =========  
</TABLE>
NOTE: The balance sheet at December 31, 1997 has been derived from the 
audited financial statements at that date but does not include 
all of the information and footnotes required by generally 
accepted accounting principles for complete financial statements.


See accompanying notes to condensed consolidated financial statements.


                                  -3
<PAGE> 4
                    VALASSIS COMMUNICATIONS, INC.
             Condensed Consolidated Statements of Operations
              (dollar  in thousands, except per share data)
                            (unaudited)
<TABLE>
<CAPTION>

                                Quarter Ended        Six Months Ended
                             -------------------    -------------------
                             June 30,   June 30,    June 30,   June 30,
                               1998       1997        1998       1997
                             --------   --------    --------   --------
<S>                          <C>        <C>         <C>        <C>
Revenues:       
   Net sales                 $178,406   $164,038    $383,357   $343,135
   Other                          490        216       1,222      1,078
                             --------   --------    --------   --------

   Total revenues             178,896    164,254     384,579    354,213
                             --------   --------    --------   --------
       
Costs and expenses:       
   Cost of products sold      118,133    106,037     252,035    229,677
   Selling, general and
    administrative             22,717     24,683      41,170     41,728
   Amortization of intangible
    assets                      2,025      2,015       4,049      4,526
   Interest                     8,767      9,241      17,774     19,340
                             --------   --------    --------   --------

   Total costs and expenses   151,642    141,976     315,028    295,271
                             --------   --------    --------   --------
      
 Earnings before income taxes  27,254     22,278      69,551     58,942
       
   Income taxes                10,350     10,534      26,600     24,900
                             --------   --------    --------   --------
       
 Net earnings                 $16,904    $11,744     $42,951    $34,042
                             ========   ========    ========   ========       
       
 Net earnings per common
    share, basic              $   .43    $   .29     $  1.08    $   .82
       
 Net earnings per common
    share, diluted            $   .43    $   .29     $  1.07    $   .81
       
       
       
 Shares used in computing 
    net earnings per share 39,176,877 40,985,926  39,642,591 41,456,819
                           ========== ==========  ========== ==========
</TABLE>

See accompanying notes to condensed consolidated financial statements.


                                  -4-
<PAGE> 5

                 VALASSIS COMMUNICATIONS, INC.
          Condensed Consolidated Statements of Cash Flows
                         (in thousands)
                          (unaudited)
<TABLE>
<CAPTION>
                                                    Six Months Ended
                                                  ---------------------     
                                                  June 30,     June 30,
                                                    1998         1997
                                                  --------     --------
<S>                                               <C>          <C>
Cash flows from operating activities:   
 Net earnings                                      $42,951     $34,042
 Adjustments to reconcile net earnings to net
  cash provided by operating activities:   
    Depreciation and amortization                    7,819       7,850
    Provision for losses on accounts receivable        450         451
    Minority interest                                   (7)         16
    Loss (gain) on sale of property, plant and
     equipment                                           1        (207)
    Changes in assets and liabilities which
     increase(decrease) cash flow:   
        Accounts receivable                          7,948      21,799
        Inventories                                  2,788         139
        Prepaid expenses and other                  (1,484)     (1,185)
        Other assets                                   827       2,945
        Accounts payable                             3,130         304
        Accrued expenses and interest               (3,451)      7,395
        Income taxes                                10,601         469
        Progress billings                          (27,813)    (24,597)
                                                  --------     --------
              Total adjustments                        809      15,379
                                                  --------     --------   
      Net cash provided by operating activities     43,760      49,421
                                                  --------     --------   
Cash flows from investing activities:   
   Additions to property, plant and equipment       (8,660)    (10,453)
   Return of capital to minority shareholder
     of Valcheck                                       ---        (500)
   Proceeds from the sale of property, plant
     and equipment                                      93         224
   Acquisitions                                       (450)        ---
   Other                                              (164)        172
                                                  --------     --------
      Net cash used in investing activities         (9,181)    (10,557)
                                                  --------     --------   
Cash flows from financing activities:   
   Repayment of long-term debt                      (4,549)    (19,990)
   Proceeds from the issuance of common stock       23,532       3,873
   Purchase of treasury shares                     (73,554)    (42,815)
                                                  --------     --------
      Net cash used in financing activities        (54,571)    (58,932)
                                                  --------     --------   
Net decrease in cash                               (19,992)    (20,068)
Cash at beginning of period                         35,437      60,172
                                                  --------     --------
Cash at end of period                              $15,445     $40,104
                                                  ========     ========
</TABLE>
                                 -5-         

<PAGE> 6
                  VALASSIS COMMUNICATIONS, INC.
      Condensed Consolidated Statements of Cash Flows, Continued
                         (in thousands)
                          (unaudited)
<TABLE>
<CAPTION>
                                                    Six Months Ended
                                                  ---------------------      
                                                  June 30,     June 30,
                                                    1998         1997
                                                  --------     --------
<S>                                               <C>          <C>
Supplemental disclosure of cash flow information: 
  
   Cash paid during the period for interest        $17,899     $19,866
   Cash paid during the period for income taxes    $15,999     $24,431
   

</TABLE>

See accompanying notes to condensed consolidated financial statements.































                               -6-


<PAGE> 7
                   VALASSIS COMMUNICATIONS, INC.
        Notes to Condensed Consolidated Financial Statements

1.	Basis of Presentation

	The accompanying unaudited condensed consolidated financial 
statements have been prepared in accordance with generally 
accepted accounting principles for interim financial information 
and with the instructions to Form 10-Q and Article 10 of 
Regulation S-X. Accordingly, they do not include all of the 
information and footnotes required by generally accepted 
accounting principles for complete financial statements. In the 
opinion of management, the information contained herein reflects 
all adjustments necessary for a fair presentation of the 
information presented. All such adjustments are of a normal 
recurring nature. The results of operations for the interim 
periods are not necessarily indicative of results to be expected 
for the fiscal year. For further information, refer to the 
consolidated financial statements and footnotes thereto included 
in the Company's Annual Report on Form 10-K for the year ended 
December 31, 1997.

2.	Accounting Change

	During the quarter ended March 31, 1998, the Company changed its 
method of accounting for inventories from the last-in, first-out 
(LIFO) method to the first-in, first-out (FIFO) method. The 
Company believes the change is preferable because the FIFO method 
better reflects the economic reality of its inventory management 
practices and provides a better matching of current costs with 
revenues.

	The change in method of inventory costing has been applied 
retroactively. Due to debit balance LIFO reserves and 
corresponding lower-of-cost-or-market reserves, the change had no 
effect on the balance sheet at December 31, 1997 or the income 
statement for the quarter or six-month period ended June 30, 1997.

3.	Contingencies

	The Company is involved in various claims and legal actions 
arising in the ordinary course of business. In the opinion of 
management, the ultimate disposition of these matters will not 
have a material adverse effect on the Company's financial 
position.

4.	Earnings Per Share

	The Company adopted Statement of Financial Accounting Standards 
No. 128 "Earnings per Share," effective for the annual period 
ending after December 15, 1997. This standard revised the 
calculation of EPS and requires the Company to report diluted EPS 
in addition to basic EPS. Basic EPS is based on the average shares 
outstanding, while diluted EPS gives effect to all dilutive 
potential common shares outstanding.

                                -7-

<PAGE> 8
                  VALASSIS COMMUNICATIONS, INC.
        Notes to Condensed Consolidated Financial Statements


5.	Comprehensive Income

	The Company adopted Statement of Financial Accounting Standards 
No. 130, "Reporting Comprehensive Income," beginning January 1, 
1998. The effect of this pronouncement is not material to the 
Company's financial statements.












































                                   -8-

<PAGE> 9
Item 2.	Management's Discussion and Analysis of Financial Condition
          and Results of Operations.

Certain statements under the caption "Management's Discussion and 
Analysis of Financial Condition and Results of Operations," constitute 
"forward-looking statements" within the meaning of the Private 
Securities Litigation Reform Act of 1995. Such forward-looking 
statements involve known and unknown risks and uncertainties and other 
factors which may cause the actual results, performance or achievements 
expressed or implied by such forward-looking statements. Such factors 
include, among others, the following:  a new competitor in the 
Company's core free-standing insert business and consequent price 
competition; an increase in the Company's paper costs, new technology 
that would make free-standing inserts less attractive; a shift in 
customer preference for different promotional materials, promotional 
strategies or coupon delivery modes, including in-store advertising 
systems and other forms of coupon delivery; or general business and 
economic conditions.

Results of Operations
- -----------------------
Three Months Ended June 30, 1998 and June 30, 1997
- --------------------------------------------------
Total revenues for the quarter ended June 30, 1998 increased 8.9% to 
$178.9 million from $164.3 million for the year ago quarter. Total 
revenues rose primarily as a result of increased volume, despite the 
publication of one less FSI program. Free-standing insert (FSI) revenue 
increased 3.8% for the quarter ended June 30, 1998, rising to $135.1 
million from $130.2 million for the quarter ended June 30, 1997. FSI 
pricing showed a modest improvement, and volume and market share were 
both up for the second quarter of 1998. VIP revenue was up 18.8% from 
$19.1 million for the second quarter 1997, to $22.7 million for the 
same quarter in 1998. Sampling revenue was $11.5 million for the 
quarter, versus $5.0 million in the prior year quarter.

Paper costs were up significantly from the year ago period, 
contributing to an overall decrease in the gross profit margin to 34.0% 
in the quarter ended June 30, 1998, from 35.4% in the same quarter last 
year.  Due to increased page volume, resulting in a greater average book 
size, media and print costs decreased on a unit basis for the second quarter 
of 1998 versus the same quarter last year.

Selling, general and administrative expenses decreased to $22.7 million 
for the three months ended June 30, 1998, from $24.7 million in the 
comparable period of 1997. The three months ended June 30, 1998 
included a one-time charge of $6.0 million related to the early 
retirement and resulting amendment to the employment contract of the 
former CEO, and the three months ended June 30, 1997, included a one-
time charge of $7.3 million, for a non-recurring special payment to 
certain VCI executives, funded by Consolidated Press Holdings (CPH), 
the selling shareholder of the Company's secondary offering. Without    
these one-time charges, SG&A would have been $16.7 million in the


                               -9- 

<PAGE> 10
quarter ended June 30, 1998 and $17.4 million in the quarter ended
June 30, 1997. Management expects selling, general and administrative 
expenses to remain at similar levels during the remainder of the year. 

The effective tax rate for the quarter ended June 30, 1998 was 38%, 
compared to 47% in the quarter ended June 30, 1997. The decrease in the 
rate was due to a portion of the special one-time charge in 1997, 
referred to above, being considered non-deductible in calculating the 
necessary tax provision for the prior-year quarter.

Net earnings were $16.9 million, compared to $11.7 million for the same 
quarter last year. Net earnings rose primarily as a result of strong 
FSI volume, and the after-tax effect of the one-time charges referred 
to earlier being greater on the prior year results than on the current 
year results.

Six Months Ended June 30, 1998 and June 30, 1997
- ------------------------------------------------
The Company's revenue for the first six months of 1998 was up 8.6% to 
$384.6 million, as compared to $354.2 million for the same period in 
1997. This increase was fueled by a 7.5% gain in FSI revenue from 
$271.6 million in the first six months of 1997, to $292.0 million in 
the comparable 1998 period. FSI revenue rose as a result of higher 
volume due, in part, to improved market share and slightly improved 
pricing during the first six months of 1998. In addition, stronger VIP 
and Sampling sales contributed to the overall increase in revenue. VIP 
revenue was up 18.7% to $52.6 million for the first six months of 1998, 
as compared to $44.3 million in the same period of 1997. Management 
expects continued growth for VIP due to the additional capacity 
provided by a new printing press installed in June 1998, as well as the 
addition of a large 1998 contract. Sampling revenue rose 100.0% from 
$10.8 million for the first six months of 1997, to $21.6 million for 
the first six months of 1998. Based on the current level of 
prebookings, management expects growth in excess of 50% for this 
division in 1998.  ROP revenue decreased 60.0% to $5.8 million for the 
six months ended June 30, 1998, compared to $14.5 million for the six 
months ended June 30, 1997.

Gross margin decreased from 35.2% during the first six months of 1997, 
to 34.5% for the same period in 1998, as increased sales were offset by 
significant increases in paper costs. Although the Company has 
experienced higher paper costs in 1998 versus a year ago, management 
believes paper prices have peaked and expects no further increases for the
year.  In addition, management expects the cost of paper to decrease in 1999.

Selling, general and administrative expenses were $41.2 million for the 
six months ended June 30, 1998, compared with $41.7 million for the 
same period last year. The six months ended June 30, 1998 included a 
one-time charge of $6.0 million related to the early retirement and 
resulting amendment to the employment contract of the former CEO, and 
the six months ended June 30, 1997, included a one-time charge of $7.3 
million, for a non-recurring special payment to certain VCI executives, 
funded by Consolidated Press Holdings (CPH), the selling shareholder of 
the Company's secondary offering. Without these one-time charges, SG&A 
would have increased 2.0% for the six months ended June 30, 1998, 
versus the year-ago period, due primarily to additional advertising 
expenditures in the first half of 1998 versus the same period a year 
ago.
                              -10-                                        

<PAGE> 11
The effective tax rate for the six months ended June 30, 1998 was 
38.2%, compared with 42.2% for the six months ended June 30, 1997. The 
decrease was due to a portion of the special one-time charge in 1997, 
referred to above, being considered non-deductible for the year-ago 
quarter.

For the six months, net earnings were $43.0 million, versus $34.0 
million for the same six months last year. The increase in net earnings 
is attributable to increased volume and pricing in the FSI business, 
combined with the increased volume of VIP and Sampling sales. 

Financial Condition, Liquidity and Sources of Capital
- -----------------------------------------------------

Cash and cash equivalents totaled $15.4 million at June 30, 1998, down 
$20.0 million from December 31, 1997. This was the result of cash 
provided by operating activities of $43.8 million, and cash used in 
investing activities and financing activities of $9.2 million and $54.6 
million, respectively.

Cash flow from operating activities decreased from $49.4 million for 
the six months ended June 30, 1997 to $43.8 million for the six months 
ended June 30, 1998, despite an increase in earnings. This decrease was 
mainly due to changes in accounts receivable and progress billings. The 
net receivable balance at December 31, 1996 was unusually high, leading 
to above average collections during the first half of 1997.

A portion of the Company's debt(which totaled $362.6 million as of June 30,
1998), in the amount of $107.6 million, will be due in March of 1999. The 
Company is currently evaluating its options with respect to this debt, 
including refinancing or retiring some or all of this debt.  The Company also
had the ability as of June 30, 1998 to incur $40.0 million of additional
indebtedness under its existing credit facility.

Management believes the Company will generate sufficient funds from 
operations and will have sufficient lines of credit available to meet 
currently anticipated liquidity needs, including interest and required 
principal payments on indebtedness.

Year 2000 Compliance
- --------------------
The Year 2000 issue is the result of computer programs being written 
using two digits rather than four to define the year. Any of the 
Company's computer programs that have date-sensitive software may 
recognize a date using "00" as the year 1900 rather than 2000. This 
problem could force computers to either shut down or provide incorrect 
data or information.

In response to the Year 2000 issue, the Company has created two project 
plans; one for program modifications and the second for implementing 
new financial software upgrades. The Company estimates the costs 
related to the implementation of the program modification plan and the 
financial software upgrade plan to be approximately $550,000 and 
$350,000, respectively, which will be funded through operating cash 
flows. The Company plans for all critical systems to be Year 2000 
compliant by the end of 1998.

                               -11-

<PAGE> 12
In addition, the Company has begun to ask its vendors, service 
providers and customers about their progress in identifying and 
addressing problems that their computer systems may face in correctly 
processing date information related to the Year 2000. It is not 
possible to quantify the aggregate cost to the Company with respect to 
vendors, service providers and customers with Year 2000 problems, 
although the Company does not anticipate it will have a material 
adverse impact on its business.










































                              -12-


<PAGE> 13
Part II - Other Information

item 4.  Submission of Matters to a Vote of Security Holders

a.  The Company held its Annual Meeting of Stockholders on May 19, 1998.

c.  The election of the nominees for directors who will serve for a term to 
expire at the next Annual Meeting of Stockhoders or until their respective
successors have been duly elected and qualified was voted on by the stock-
holders.  The nominees, all of whom were elected, were:  David A. Brandon, 
Mark C. Davis, Jon M Huntsman, Jr., Larry L. Johnson, Brian M. Powers, 
Robert L. Recchia, Alan F. Schultz and Faith Whittlesey.  The Inspector of
Election certified the following vote tabulations with respect thereto:

          Director            For            Withheld      Broker Non-Votes
    --------------------   -----------    --------------   ----------------

    David A. Brandon       33,808,490       334,320              0
    Mark C. Davis          33,812,489       330,321              0
    Jon M. Huntsman, Jr.   33,851,135       291,675              0
    Larry L. Johnson       33,815,680       327,130              0
    Brian M. Powers        33,817,528       325,282              0
    Robert L. Recchia      33,812,438       330,372              0
    Alan F. Schultz        33,850,562       292,248              0
    Faith Whittlesey       33,812,168       330,702              0

2.  A proposal to approve Amendment Number 4 to the Company's 1992 Long-Term 
Incentive Plan to increase the number of shares reserved for issuance thereunder
was approved by the stockholders.

     The Inspector of Election certified the following vote tabulations:

         For          Against          Abstain       Broker Non-Votes
      ---------     -----------      -----------     ----------------

      31,216,097     2,799,505          47,818             79,390

3.  A proposal to ratify the selection of Deloitte & Touch LLP, as auditors 
of the Company for the 1998 fiscal year was approved by the stockholders.

     The Inspector of Election certified the following vote tabulations:

        For           Against          Abstain        Broker Non-Votes
      --------      -----------      -----------      ----------------

     34,074,637        7,537            60,636                0


                               -13-


<PAGE> 14
Item 6.  Exhibits and Reports on Form 8-K

  a.  Exhibits

	  The following exhibits are included herein:

      10.5 (d)	Amendment to Employment Agreement of David A. Brandon
               dated as of June 3, 1998.

          (27) Financial Data Schedule

  b.  Form 8-K

  The Company filed a report on Form 8-K, dated June 4, 1998,
  announcing that Alan F. Schultz had been named President and CEO,
  succeeding David A. Brandon.





























                               -14-




<PAGE> 15

Signatures


Pursuant to the requirements of the Securities Exchange Act of 1934, 
the Registrant has duly caused this report to be signed on its behalf 
by the undersigned thereunto duly authorized.



Dated:  August 7, 1998





                                     Valassis Communications, Inc.
                                             (Registrant)



                 
                                     By: /s/ Robert L. Recchia
                                        ----------------------------- 	
                                        Robert L. Recchia
	                                    Executive Vice President -
                                        Chief Financial Officer


                            		       Signing on behalf of the
                                     Registrant and as principal
                                     financial officer.




















                             -15-



<PAGE> 16
                                                      EXHIBIT 10

                AMENDMENT TO EMPLOYMENT AGREEMENT
                               AND
              NON-QUALIFIED STOCK OPTION AGREEMENTS



	THIS AGREEMENT, entered into as of the 2nd day of June, 
1998, by and between DAVID A. BRANDON (hereinafter "Mr. 
Brandon" or the "Executive") and VALASSIS COMMUNICATIONS, 
INC., a Delaware corporation (hereinafter the "Corporation").

	WHEREAS, Mr. Brandon has been employed by the Corporation as 
its President and Chief Executive Officer pursuant to an 
employment agreement dated March 18, 1992, as amended on June 18, 
1993, July 9, 1995 and December 22, 1995, respectively 
(collectively referred to herein as the "Employment Agreement") 
and is a party to a Non-Qualified Stock Option Agreement with the 
Corporation dated March 18, 1992, as amended on June 18, 1993 and 
July 9, 1995 and a Non-Qualified Stock Option Agreement dated 
December 8, 1997 (each of such option agreements collectively 
referred to herein as the "Option Agreement") and has rendered 
valuable services 
to the Corporation; and

	WHEREAS, it is the desire of Mr. Brandon that he relinquish 
certain of his duties under the Employment Agreement, to amend 
the Employment Agreement and the Option Agreement in various 
respects and to resolve all matters arising out of or related to 
Mr. Brandon's employment with the Corporation and the change in 
his duties with the Corporation;  

	NOW, THEREFORE, for and in consideration of the mutual 
covenants and promises contained herein, the parties hereby agree 
as follows:

     1. VOLUNTARY RESIGNATION AND TERMINATION OF EMPLOYMENT.  Mr. 
Brandon hereby voluntarily resigns as President and Chief 
Executive Officer of the Corporation.  Mr. Brandon hereby agrees 
to continue to serve as Chairman of the Board of the Corporation 
until December 31, 1998 in a non-executive capacity at which 
point he will resign his positions as Chairman of the Board and a 
director of the Corporation.

     2. AMENDMENTS TO AGREEMENTS.  The Employment Agreement and 
Option Agreement are hereby amended in the following respects:

          (i) Section 1(b) of the Employment Agreement is hereby 
          amended to provide that the Employment Period will 
          terminate on December 31, 1998.  The segment of the 
          Employment Period between July 1, 1998 and December 31, 
          1998 shall be referred to as the "Transition Period".  
          Notwithstanding any provision to the contrary, the 
          Executive's resignation of his position as President 
          and Chief Executive Officer of the Corporation shall be 
          considered an event under Section 5(a) of the 
          Employment Agreement, and the provisions of Section

                                  -16- 

<PAGE> 17
          5(a), subject to amendments thereto contained in the 
          June 2, 1998 Amendment to Employment Agreement and Non-
          Qualified Stock Option Agreements, shall apply.  
          Further, the Executive's resignation of his position as 
          Chairman of the Board and a director of the Corporation 
          shall be considered an Expiration of the Employment 
          Period under Section 5(a) of the Agreement, and the 
          provisions of Section 5(a), subject to amendments 
          thereto contained in the June 2, 1998 Amendment to 
          Employment Agreement and Non-Qualified Stock Option 
          Agreements, shall apply.  After the Expiration of the 
          Employment Period, the Executive shall not be deemed to 
          be employed by the Corporation, and the provisions 
          pertaining to the Consulting Period shall apply.

          (ii) Section 2(a) of the Employment Agreement is hereby 
          amended to read in its entirety as follows:

          "Effective immediately, the Executive shall serve 
             as Chairman of the Board of Directors in a 
             non-executive capacity with such authorities, 
             duties and responsibilities as shall be 
             reasonably determined by the Board of 
             Directors from time to time. The Executive 
             shall preside at Board meetings but shall have 
             no executive duties and shall not be 
             considered an employee of the Corporation.  
             The Executive shall no longer be obligated to 
             serve as a director of any of the 
             Corporation's subsidiaries or affiliates."

          (iii) Sections 2(b) and 2(c) of the Employment 
          Agreement are hereby deleted.

          (iv) Section 2(d) of the Employment Agreement is hereby 
          amended to read in its entirety as follows:

          "During any severance period (as hereinafter 
             defined) and for a period of ten years 
             thereafter or for a period of ten years 
             following the Expiration of the Employment 
             Period or at the option of the Corporation for 
             a period of ten years following the voluntary 
             termination of employment by the Executive 
             during the Employment Period (excluding a 
             termination for Good Reason), the Executive 
             shall serve as a Consultant to the Corporation 
             (the "Consulting Period") on the terms 
             hereinafter set forth.  During the Consulting 
             Period, the Executive shall not be required to 
             serve as a Consultant to the Corporation 
             during any period in which, as a result of any 
             public office held by the Executive at that 
             time, the Executive, in his sole discretion, 
             determines that such consulting or service 

                               -17-

<PAGE> 18
             would be unethical or inappropriate.  During 
             the Consulting Period, the Executive shall 
             furnish at the request of the Corporation 
             advisory and consulting services.  The 
             Executive shall not be obligated to consult 
             with the Corporation more than 48 hours in any 
             one calendar quarter.  During the Consulting 
             Period, the Executive shall be free to accept 
             other employment and engage in other business 
             endeavors, subject in all respects to the 
             other provisions of this Agreement, including, 
             without limitation, the provisions of Section 
             8 hereof." 

          (v) Section 3(a) of the Employment Agreement is hereby 
          amended to read in its entirety as follows:

          "From the date hereof until June 30, 1998, the 
             Executive shall be paid a salary at a rate of 
             $1,000,000 per year.  During the Transition 
             Period, the Executive shall be paid an 
             aggregate fee of $500,000 for his services as 
             Chairman of the Board of the Corporation.  The  
             Corporation shall pay such amounts to the 
             Executive on a biweekly basis.  All other 
             terms and provisions of Section 3(a) are 
             hereby deleted."     

          (vi) Section 3(b) of the Employment Agreement shall be 
          amended to read in its entirety as follows:

          "With respect to the semi-annual period ending 
             June 30, 1998, the Executive shall be entitled 
             to receive a semi-annual cash bonus of up to  
             $500,000 in accordance with the Valassis 
             Communications, Inc. Senior Executives Annual 
             Bonus Plan, as amended by Amendment 1 thereto.  
             In addition, the Executive shall receive 
             15,000 shares of the Corporation's Common 
             Stock under the Executive Restricted Stock 
             Plan.  The restrictions on such 15,000 shares 
             shall be waived as of June 30, 1998."

          (vii) Section 3(e) of the Employment Agreement is 
          hereby amended to read in its entirety as follows:  

          "During the Transition Period segment of the 
             Employment Period, the Executive shall be entitled 
             to participate in the Corporation's medical, dental 
             and prescription drug plans (the "Health Benefit 
             Plans"), as well as the Corporation's disability 
             and life insurance plans.  During the Consulting 
             Period, the Executive shall be entitled to 
             participate in the Corporation's Health Benefit 
             Plans.  Such Health Benefit Plans shall be equal to 
             
                                   -18-

<PAGE> 19
             the health benefit plans the Corporation generally 
             provides to employees and/or other senior 
             executives of the Corporation."     

          (viii) Section 3(f) of the Employment Agreement shall 
          be amended in its entirety to provide that the 
          Executive shall be reimbursed for all reasonable 
          expenses properly incurred by him in connection with 
          the performance of his duties as Chairman of the Board, 
          and the Executive shall account to the Corporation for 
          such expenses.

          (ix) Section 3(h) of the Employment Agreement shall be 
          amended in its entirety to provide that the Executive 
          shall vacate his office at the Corporation's 
          headquarters no later than July 31, 1998, and the 
          Corporation shall have no obligation after such date to 
          provide the Executive with office and support staff.  

          (x) Section 3(i) of the Employment Agreement shall be 
          hereby modified to provide that the Executive's use of 
          the corporate plane for both business and non-business 
          reasons (provided that the Executive shall reimburse 
          the Corporation as the Corporation may direct for the 
          direct costs of any such non-business related use) 
          shall extend only until June 30, 1998.

          (xi) The Executive shall be entitled to the vacation 
          and other benefits provided in Section 3(j) until June 
          30, 1998 at which time such benefits shall cease.

          (xii) Section 5 of the Employment Agreement is hereby 
          amended to provide that all references to the 
          Executive's Annual Base Salary shall mean salary at a 
          rate of $1,000,000 per year and all references to the 
          Executive's Annual Cash Bonus shall be to the $500,000 
          bonus that the Executive is eligible to receive under 
          Section 3(b); provided, however, that the date of 
          termination is prior to June 30, 1998.  In addition, 
          Section 5(a)(iv)(b) shall be deleted in its entirety.  
          The last two sentences of Section 5(b) shall be amended 
          to read as follows:

          "Notwithstanding the foregoing, if the Corporation 
             exercises its option under Section 2(d) for a 
             Consulting Period or if the Consulting Period 
             otherwise applies (provided, however, that in no 
             circumstance will the Executive be entitled to 
             receive compensation under this section and 
             Section 5(a)(iii)), the Corporation shall pay to 
             the Executive for the duration of any such 
             Consulting Period as follows:  For the first three 
             years of any such Consulting Period, the 
             Corporation shall pay to the Executive an amount 
             equal to the biweekly installment of the

                                 -19-

<PAGE> 20 
             Executive's rate of Annual Base Salary in effect 
             as of the date the Executive terminates 
             employment.  If the Consulting Period continues 
             thereafter, the Corporation shall pay to the 
             Executive at the same frequency an amount equal to 
             one-half of such biweekly installment for the 
             balance of the term of the Consulting Period."

          (xiii) Section 11(b) of the Employment Agreement is 
          hereby amended to change the addresses of the parties 
          as follows:

          If to the Executive:

               David A. Brandon
               12028 Hunters Creek Drive
               Plymouth, MI  48170

          If to the Corporation:
               
               c/o Valassis Communications, Inc. 
               19975 Victor Parkway
               Livonia, MI  48152
               Attn:  Barry P. Hoffman, Esq.
               
          The reference to CPH shall be hereby deleted.
               
          (xiv) Section 14 of the Employment Agreement shall be 
          deleted in its entirety.

     3. AMENDMENTS TO THE OPTION AGREEMENT.  The Non-Qualified 
Stock Option Agreement dated as of December 8, 1997, between 
the Executive and the Corporation (the "December Option 
Agreement") is hereby amended in the following respects:

          (i) Section 2 of the December Option Agreement is 
          hereby amended to provide that the Option shall be 
          exercisable for 100% of the Common Shares which are 
          subject to the Option as of the date hereof.

          (ii) Section 3 of the December Option Agreement is 
          hereby amended to add a new subsection (c) to read as 
          follows:

               "The Option shall be exercisable by you until 
                June 30, 1999."

     4. UNAMENDED TERMS; EFFECTIVENESS.  All other terms of the 
Employment Agreement and the Option Agreement shall remain in 
full force and effect.  The amendments to the Employment 
Agreement and the Option Agreement contained in this Agreement 
shall be effective from and after the date of this Agreement.  

     5. RESTRICTED STOCK.  The Corporation confirms to the 
Executive that as of June 30, 1998, the one-year restriction

                              -20-

<PAGE> 21 
lapses with respect to (i) the 30,000 shares of restricted 
stock issued to the Executive for Fiscal Year 1997 pursuant to 
the Employment Agreement and (ii) all outstanding matches of 
restricted stock issued to Mr. Brandon pursuant to the 
Corporation's Employee and Director Restricted Stock Award 
Plan. 
          
     6. SETTLEMENT PROVISIONS.  The Executive shall promptly 
settle all matters relating to travel and entertainment 
expenses incurred prior to the date hereof.

     7. NON-DISCLOSURE OF THIS AGREEMENT.  The Corporation and 
the Executive agree to keep confidential and not disclose or 
divulge the terms and conditions of this Agreement to any third 
party, except:

     (a) in connection with any actions or proceedings 
         to enforce the terms and conditions of this 
         Agreement;

     (b) as compelled by a court of competent 
         jurisdiction;

     (c) to their respective accountants and lawyers;

     (d) reporting the income payable to the Executive 
         under this Agreement to the Internal Revenue 
         Service; and/or

     (e) in accordance with the Corporation's 
         disclosure policies and as may be required by 
         applicable securities laws or stock exchange 
         rules; and/or

     (f) the Company and the Executive shall mutually 
         agree on the text of a press release to be 
         issued immediately following the execution of 
         this Agreement.

     8. MUTUAL RELEASE.

     8.1. BY THE CORPORATION.  The Corporation, for itself, its 
successors and its assigns, hereby releases and forever 
discharges the Executive and his successors and assigns from 
any and all claims, actions, suits, proceedings, agreements, 
debts, promises, judgments and demands whatsoever, known or 
unknown, which the Corporation ever had, now has or hereafter 
can, shall or may have, from the beginning of time through the 
date of this Agreement, from whatever source arising, 
including, but not limited to, any claims which the Corporation 
may have under any contract or policy, whether such contract or 
policy is written or oral, express or implied, and any claims 
which the Corporation may have based upon any federal, state or 
local statutes, orders or regulations concerning discrimination

                                -21-

<PAGE> 22 
on any account or claims of libel, slander, defamation or 
damage to professional reputation.

     8.2. BY THE EXECUTIVE.  The Executive, for himself, his 
successors and his assigns hereby releases and forever 
discharges the Corporation, its subsidiaries and each of their 
respective directors, officers and employees from any and all 
claims, actions, suits, proceedings, agreements, debts, 
promises, judgments and demands whatsoever, known or unknown, 
which the Executive ever had, now has or hereafter can, shall 
or may have, from the beginning of time through the date of 
this Agreement, from whatever source arising, including, but 
not limited to, any claims which the Executive may have under 
any contract or policy, whether such contract or policy is 
written or oral, express or implied, and any claims which the 
Executive may have based upon any federal, state or local 
statutes, orders or regulations concerning discrimination on 
account of race, color, creed or religion, sex, national 
origin, age, handicap or disability, marital status, height, 
weight, sexual preference or sexual orientation, equal pay or 
any other category protected by law, including the Federal Age 
Discrimination in Employment Act; any claim relating to claims 
of libel, slander, defamation or damage to professional 
reputation; and any vacation pay, sick leave, health insurance, 
life insurance, disability benefits, severance or unemployment 
insurance benefits, retirement or social security benefits, 
workers' compensation or any other form of fringe, welfare, or 
retirement benefits paid or given to the Executive prior to the 
date of this Agreement.

     8.3. EFFECT.  The releases set forth in Sections 8.1 and 
8.2 shall not release any claim, demand, right, or cause of 
action of any kind that either the Executive or the Corporation 
may have on account of or in any way arising out of or related 
to a breach of the terms and provisions of this Agreement or 
any breach of the terms and provisions of the Employment 
Agreement and the Option Agreement arising after the date 
hereof.

     9. ACKNOWLEDGEMENT.  The Executive understands and agrees 
that he:

     (a) has carefully read and understands all of the 
         provisions of this Agreement;

     (b) is by this Agreement releasing the Corporation 
         from any and all claims he may have against 
         it;

     (c) knowingly and voluntarily agrees to all of the  
         terms set forth in this Agreement;

     (d) knowingly and voluntarily intends to be 
         legally bound by the same;

                              -22-

<PAGE> 23
     (e) has been separately represented by his 
         respective legal counsel prior to executing 
         this Agreement.

     10. MISCELLANEOUS.

     10.1. NOTICES.  The provisions regarding notices in the 
Employment Agreement are hereby incorporated in this Agreement 
as though set forth in full herein.

     10.2. ENTIRE AGREEMENT.  This instrument, together with 
the Employment Agreement and the Option Agreement, contains the 
entire agreement of the parties with respect to the subject 
matter hereof.  The provisions of this Agreement may not be 
amended, modified or waived orally but only by an instrument in 
writing signed by the party to be charged.  

     10.3. SEVERABILITY.  In case any one or more of the terms 
or provisions contained in this Agreement shall for any reason 
be held invalid, illegal or unenforceable, such invalidity, 
illegality or unenforceability shall not affect any other terms 
or provisions hereof, but such term or provision shall be 
deemed modified or deleted as or to the extent required by 
applicable law, and such modification or deletion shall not 
affect the validity of the other terms or provisions of this 
Agreement.

     
     IN WITNESS WHEREOF, the parties hereto have duly executed 
this Agreement as of the day and year first above written.

                    VALASSIS COMMUNICATIONS, INC. 


                    By:  _________________________________


                  
                    _____________________________________
                              David A. Brandon


                            -23-



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>

This schedule contains summary information extracted from the Condensed
Consolidated Statement of Financial Condition at June 30, 1998 (unaudited)
and the Condensed Consolidated Statement of Income for the Six Months Ended
June 30, 1998 (unaudited) and is qualified in its entirety by reference to
such financial statements.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               JUN-30-1998
<CASH>                                           15445
<SECURITIES>                                         0
<RECEIVABLES>                                    74880
<ALLOWANCES>                                      1597
<INVENTORY>                                      23907
<CURRENT-ASSETS>                                120621
<PP&E>                                          155244
<DEPRECIATION>                                  109725
<TOTAL-ASSETS>                                  212831
<CURRENT-LIABILITIES>                           231447
<BONDS>                                         254924
                                0
                                          0
<COMMON>                                           458
<OTHER-SE>                                    (276315)
<TOTAL-LIABILITY-AND-EQUITY>                    212831
<SALES>                                         383357
<TOTAL-REVENUES>                                384579
<CGS>                                           252035
<TOTAL-COSTS>                                   296804
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   450
<INTEREST-EXPENSE>                               17774
<INCOME-PRETAX>                                  69551
<INCOME-TAX>                                     26600
<INCOME-CONTINUING>                              42951
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     42951
<EPS-PRIMARY>                                     1.08
<EPS-DILUTED>                                     1.07
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission