VALASSIS COMMUNICATIONS INC
10-Q/A, 1998-06-03
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<PAGE> 1
                                 UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
	
                         ___________________________

                                 FORM 10-Q/A
                         ___________________________


(Mark One)

    /X/    	Quarterly report pursuant to Section 13 or 15(d) of the 
            Securities Exchange Act of 1934

             	For the Quarterly Period Ended March 31, 1998

  ______   	Transition Report pursuant to Section 13 or 15(d) of the 
            Securities Exchange Act of 1934

	Commission File Number:  1-10991


                       VALASSIS COMMUNICATIONS, INC.
                        (Exact Name of Registrant
                       as Specified in its Charter)

        	Delaware                                 38-2760940
(State or Other Jurisdiction of        (IRS Employer Identification Number)
 Incorporation or Organization)


                          19975 Victor Parkway
                        Livonia, Michigan 48152
                 (address of principal executive offices)
              Registrant's Telephone Number: (734) 591-3000

             _______________________________________________

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period 
that the registrant was required to file such reports) and, (2) has 
been subject to such filing requirements for the past 90 days:

                Yes   /X/                 No ________

As of April 30, 1998, there were 39,199,521 shares of the Registrant's 
Common Stock outstanding.


<PAGE> 2


The Company is amending Item 1 - Financial Statements contained in its
Form 10-Q for the quarter ended March 31, 1998, due to the following:

The caption identifying the prior year column on both the Consolidated
Statements of Operations and the Consolidated Statements of Cash Flows
has been corrected to the appropriate date of March 31, 1997 instead of
December 31, 1997 as was reported previously.









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<PAGE> 3


PART I - FINANCIAL INFORMATION

Item 1.  Financial Statements

                    VALASSIS COMMUNICATIONS, INC.
                Condensed Consolidated Balance Sheets
                       (dollars in thousands)

<TABLE>
<CAPTION>
                                              March 31,    December 31,
                                                1998           1997
ASSETS                                       (unaudited)      (note)
                                              --------       --------
<S>                                          <C>           <C>
Current assets:
   Cash and cash equivalents                  $ 10,519       $ 35,437
   Accounts receivable (less allowance
    for doubtful accounts of $1,396 at
    March 31, 1998 and $1,171 at 
    December 31, 1997)                         100,029         81,681
   Inventories:
      Raw materials                             13,884         10,975
      Work in progress                          10,474         15,720
   Prepaid expenses and other                    8,818          4,536
   Deferred income taxes                         1,966          1,966
   Refundable income taxes                         ---            772
                                              --------       --------               
              Total current assets             145,690        151,087
                                              --------       --------               

Property, plant and equipment, at cost:
   Land and buildings                           20,132         20,133
   Machinery and equipment                     112,341        108,167
   Office furniture and equipment               17,521         17,995
   Automobiles                                     971          1,012
   Leasehold improvements                        1,022          1,022
                                              --------       --------
                                               151,987        148,329
                                              --------       --------
   Less accumulated depreciation
     and amortization                         (107,929)      (108,098)
                                              --------       --------               
Net property, plant and equipment               44,058         40,231
                                              --------       --------               

Intangible assets:
   Goodwill                                     68,594         68,594
   Other intangibles                            83,387         83,387
                                              --------       --------               
                                               151,981        151,981
   Less accumulated amortization              (106,733)      (104,709)
                                              --------       --------               
Net intangible assets                           45,248         47,272
                                              --------       --------               

Other assets (primarily debt issuance costs)     2,189          2,295
                                              --------       --------               

Total assets                                  $237,185       $240,885
                                              ========       ========

</TABLE>
                                      3

<PAGE> 4
                    VALASSIS COMMUNICATIONS, INC.
          Condensed Consolidated Balance Sheets, Continued
           (dollars in thousands, except per share data)

<TABLE>
<CAPTION>

                                            March 31,      December 31,
                                              1998             1997
Liabilities and Stockholders' Deficit      (unaudited)        (note)
                                            ---------        ---------
<S>                                        <C>             <C>
Current liabilities:   
   Accounts payable                          $76,601          $59,226
   Accrued interest                            8,546            5,098
   Income taxes payable                        6,250              ---
   Accrued expenses                           14,546           25,890
   Progress billings                          43,278           58,239
   Current portion, long-term debt           108,009              ---
                                            ---------        ---------
   
        Total current liabilities            257,230          148,453
                                            ---------        ---------
    
Long-term debt                               254,903          367,075
Deferred income taxes                          2,315            2,315
Minority interest                                  6                9
   
Stockholders' deficit:   
   Common stock of $.01 par value.
   Authorized 100,000,000 shares; issued
     45,743,812 at March 31, 1998 and
     44,515,599 at December 31, 1997; out-
     standing 39,292,912 at March 31,1998
     and 39,515,599 at December 31, 1997         457              445
   Additional paid-in capital                102,368           72,399
   Accumulated deficit                      (210,578)        (236,625)
   Foreign currency translations                (310)            (146)
   Treasury stock, at cost (6,450,900
     shares at March 31, 1998 and
     5,000,000 shares at December 31, 1997) (169,206)        (113,040)
                                            ---------        ---------
   
        Total stockholders' deficit         (277,269)        (276,967)
                                            ---------        ---------
        Total liabilities and 
          stockholders' deficit             $237,185         $240,885
                                            =========        =========         
</TABLE>

NOTE:  The balance sheet at December 31, 1997 has been derived from the 
audited financial statements at that date but does not include all 
of the information and footnotes required by generally accepted 
accounting principles for complete financial statements.

See accompanying notes to condensed consolidated financial statements.

                                   4
<PAGE> 5

                         VALASSIS COMMUNICATIONS, INC.
               Condensed Consolidated Statements of Operations
                (dollars in thousands, except per share data)
                                 (unaudited)
<TABLE>
<CAPTION>
                                                   Quarter Ended
                                            March 31,        March 31, 
                                              1998             1997
                                            ---------       ---------
<S>                                         <C>            <C>
Revenues:   
   Net sales                                 $204,951        $189,307
   Other                                          732             652
                                            ---------       ---------
   
   Total revenues                             205,683         189,959
   
Costs and expenses:   
   Cost of products sold                      133,902         123,607
   Selling, general and administrative         18,453          17,045
   Amortization of intangible assets            2,024           2,544
   Interest                                     9,007          10,099
                                             ---------       ---------
  
   Total costs and expenses                   163,386         153,295
                                            ---------       ---------
   
         Earnings before income taxes          42,297          36,664
   
   Income taxes                                16,250          14,366
                                            ---------       ---------
   
         Net earnings                         $26,047         $22,298
                                            =========       =========
Net earnings per common share, basic          $   .65         $   .53
                                            =========       =========
   
Net earnings per common share, diluted        $   .64         $   .53
                                            =========       =========
   
Shares used in computing net earnings
 per share, basic                          40,113,479      41,870,395
                                           ==========      ==========
   
Shares used in computing net earnings
 per share, diluted                        40,556,560      42,170,455
                                           ==========      ==========
</TABLE>

See accompanying notes to condensed consolidated financial statements.

                                  5
<PAGE> 6

                   VALASSIS COMMUNICATIONS, INC.
           Condensed Consolidated Statements of Cash Flows
                        (in thousands)
                          (unaudited)
<TABLE>
<CAPTION> 
                                                  Quarter Ended
                                               March 31,     March 31, 
                                                 1998          1997
                                               ---------    ---------
<S>                                            <C>         <C>
Cash flows from operating activities:   
  Net earnings                                  $26,047      $22,298
  Adjustments to reconcile net earnings to
   net cash provided by operating activities:   
    Depreciation and amortization                 3,939        4,332
    Provision for losses on accounts receivable     225          225
    Minority interest                                (3)          10
    Loss on sale of property, plant and equipment     6          154
    Changes in assets and liabilities which
     increase (decrease) cash flow:   
       Accounts receivable                      (18,573)       7,293
       Inventories                                2,337        1,507
       Prepaid expenses and other                (4,282)      (1,127)
       Other assets                                 105          (93)
       Accounts payable                          17,375        2,330
       Accrued expenses and interest             (7,896)      (1,666)
       Income taxes                              14,915       13,074
       Progress billings                        (14,961)     (10,477)
                                               ---------    ---------
           Total adjustments                     (6,812)      15,562
                                               ---------    ---------   
      Net cash provided by operating activities  19,235       37,860
                                               ---------    ---------
Cash flows from investing activities:   
  Additions to property, plant and equipment     (5,770)      (5,786)
  Other                                            (121)         113
                                               ---------    ---------
      Net cash used in investing activities      (5,891)      (5,673)
                                               ---------    ---------   
Cash flows from financing activities:   
  Repayment of long-term debt                    (4,184)     (18,690)
  Proceeds from the issuance of common stock     22,088        1,555
  Repurchase of common stock                    (56,166)     (14,323)
                                               ---------    ---------
      Net cash used in financing activities     (38,262)     (31,458)
                                               ---------    ---------
Net increase/(decrease) in cash                 (24,918)         729
Cash at beginning of period                      35,437       60,172
                                               ---------    ---------
Cash at end of period                           $10,519      $60,901
                                               =========    =========   

Supplemental disclosure of cash flow information:   
   Cash paid during the period for interest     $ 5,559      $ 7,434
   Cash paid during the period for income taxes $ 1,335      $ 1,292
   Dividends declared but unpaid                $   ---      $   ---
   Common stock repurchase commitment           $   ---      $14,323

</TABLE>
See accompanying notes to condensed consolidated financial statements.

                                   6
<PAGE> 7

                  VALASSIS COMMUNICATIONS, INC.
         Notes to Condensed Consolidated Financial Statements

1.  Basis of Presentation
    -----------------------
    The accompanying unaudited condensed consolidated financial 
statements have been prepared in accordance with generally accepted 
accounting principles for interim financial information and with 
the instructions to Form 10-Q and Article 10 of Regulation S-X. 
Accordingly, they do not include all of the information and 
footnotes required by generally accepted accounting principles for 
complete financial statements. In the opinion of management, the 
information contained herein reflects all adjustments necessary for 
a fair presentation of the information presented. All such 
adjustments are of a normal recurring nature. The results of 
operations for the interim periods are not necessarily indicative 
of results to be expected for the fiscal year. For further 
information, refer to the consolidated financial statements and 
footnotes thereto included in the Company's Annual Report on Form 
10-K for the year ended December 31, 1997.

2.  Accounting Change
    -------------------
    During the quarter ended March 31, 1998, the Company changed its 
method of accounting for inventories from the last-in, first-out 
(LIFO) method to the first-in, first-out (FIFO) method. The Company 
believes the change is preferable because the FIFO method better 
reflects the economic reality of its inventory management practices 
and provides a better matching of current costs with revenues.

    The change in method of inventory costing has been applied 
retroactively. Due to debit balance LIFO reserves and corresponding 
lower-of-cost-or-market reserves, the change had no effect on the 
balance sheet at December 31, 1997 or the income statement for the 
quarter ended March 31, 1997.

3.  Contingencies
    ---------------
    The Company is involved in various claims and legal actions arising 
in the ordinary course of business. In the opinion of management, 
the ultimate disposition of these matters will not have a material 
adverse effect on the Company's financial position.

4.  Earnings Per Share
    --------------------
    The Company adopted Statement of Financial Accounting Standards No. 
128 "Earnings per Share," effective for the annual period ending 
after December 15, 1997. This standard revised the calculation of 
EPS and requires the Company to report diluted EPS in addition to 
basic EPS. Basic EPS is based on the average shares outstanding 
while diluted EPS gives effect to all dilutive potential common 
shares outstanding.

                                7
<PAGE> 8

                 VALASSIS COMMUNICATIONS, INC.
         Notes to Condensed Consolidated Financial Statements



5.  Comprehensive Income
    ----------------------
    The Company adopted Statement of Financial Accounting Standards No. 
130, "Reporting Comprehensive Income," beginning January 1, 1998. 
The effect of this pronouncement is not material to the Company's 
financial statements.











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<PAGE> 9


                           Signatures


Pursuant to the requirements of the Securities Exchange Act of 1934, 
the Registrant has duly caused this report to be signed on its behalf 
by the undersigned thereunto duly authorized.



Dated:      June 2, 1998



                                           Valassis Communications, Inc.
                                                    (Registrant)



                              
                                           By: /s/Robert L. Recchia
                                           ----------------------------------
                                           Robert L. Recchia
                                           V.P. of Finance - Chief Financial
                                           Officer                


                                          Signing on behalf of the Registrant
                                          and as principal financial officer.





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