VALASSIS COMMUNICATIONS INC
10-K, 1998-03-30
ADVERTISING
Previous: PHOENIX DUFF & PHELPS CORP, 10-K, 1998-03-30
Next: BLACKROCK INVESTMENT QUALITY TERM TRUST INC, DEFR14A, 1998-03-30




<PAGE>  1
                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, D.C. 20549

                  _______________________________________

                                 FORM 10-K
                  _______________________________________
       
(Mark One)

    /X/      Annual report pursuant to Section 13 or 15(d) of the Securities
             Exchange Act of 1934
 
                For the fiscal year ended December 31, 1997 or

            Transition Report pursuant to Section 13 or 15(d) of the
            Securities Exchange Act of 1934

     Commission File Number:  1-10991

                        VALASSIS COMMUNICATIONS, INC.
                 (Exact Name of Registrant as Specified in its Charter)

             DELAWARE                                  38-2760940
      (State of Incorporation)           (IRS Employer Identification Number)

                                   19975 VICTOR PARKWAY
                                    LIVONIA, MI  48152
                          (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)
                       REGISTRANT'S TELEPHONE NUMBER: (734) 591-3000
                    ___________________________________________________
 
Securities registered pursuant to Section 12(b) of the Act:

             Title of each class                 Exchange on which registered
- ----------------------------------------       --------------------------------
Common Stock, par value $.01 per share           New York Stock Exchange

8-7/8%  Senior Notes Due 1999                    Not Applicable
9-3/8%  Senior Subordinated Notes Due 1999
9.55%   Senior Notes Due 2003

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and, (2) has been subject to
such filing requirements for the past 90 days:

                     Yes     / X /                 No 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [    ]


<PAGE>  2



As of March 4, 1998, there were 40,175,987 shares of the Registrant's Common
Stock outstanding. As of such date, the aggregate market value of the voting
stock held by non-affiliates* of the registrant was $1,523,215,000.

The applicable portions of the Company's Proxy Statement for the 1998 Annual
Meeting of Stockholders are incorporated by reference herein into Part III of
this Annual Report on Form 10-K.


* Without acknowledging that any individual director or executive officer of the
Company is an affiliate, the shares over which they have voting control have
been included as owned by affiliates solely for purposes of this computation.


<PAGE>  3

PART I

ITEM 1.  BUSINESS

OVERVIEW

     Valassis Communications, Inc. ("VCI" or the "Company") is a leading print
media company in the field of sales promotion. The Company generates most of its
revenues by printing and publishing cents-off coupons and other consumer
purchase incentives primarily for package goods manufacturers. The Company is
one of the country's largest printers and publishers of these coupons.
     
     Most of the consumer purchase incentives published by the Company are
featured in cooperative free- standing inserts ("FSIs"), which are four-color
promotional booklets printed by the Company at its own facilities. Valassis
produced its first FSI in 1972. The Company's cooperative FSIs were inserted in
the Sunday edition of over 500 newspapers with a combined average paid
circulation of 57 million, on 47 publishing dates in calendar year 1997. By
comparison, there were approximately 93.3 million households in the United 
States, based upon information published in 1990 by the U.S. Census Bureau.

     In addition to FSIs, the Company arranges for the publication of its
customers'consumer promotions directly on the pages of newspapers through its
run-of-press ("ROP") division begun in 1986, which has the capacity to place
promotions in any newspaper. Another division of the Company, Valassis Impact
Promotions ("VIP"), established in 1989 in response to growing demand from its
customers for customized solo printed promotions, offers customized design,
printing and distribution services primarily for solo promotional programs.

     The Company expanded its product line in 1994 by introducing newspaper-
delivered sampling products ("Newspac" and "Newspouch"). In 1995, the Company
continued its expansion with the purchase of McIntyre & Dodd, a Canadian sales
promotion company, now known as Valassis of Canada.

BACKGROUND OF THE COMPANY

     The Company is the successor to a business founded in 1970 and operated
under the names George F. Valassis & Company and GFV Communications, Inc. In
December 1986, the assets of this business were acquired by Valassis Inserts,
Inc. ("Valassis"), a corporation indirectly owned by Consolidated Press
Holdings, Ltd. ("CPH"), a privately-owned Australian holding company. In March
1992, the Company sold 22,100,000 shares to the public. In March 1993, Valassis
was merged into its corporate parent, Valassis Communications, Inc. In 1997, the
Company's former majority stockholder, Conpress International (Netherlands
Antilles) N.V., sold its entire stock ownership (20,173,800 shares of common
stock) in the Company at $24 per share through a secondary offering.

THE COMPANY'S PRODUCTS

     The Company offers its customers a variety of consumer promotion
alternatives. Depending upon the particular promotion goal, a customer can
choose to include its promotional materials in cooperative FSIs or ROP, can
elect to distribute a customized printed solo insert (VIP), or distribute a
product sampling program. Approximately 20% of each cooperative FSI program is
sold to direct mail marketers who purchase space (referred to as "remnant
space") at reduced costs in exchange for accepting such space on a space-
available basis. The Company prints and publishes cents-off coupons, refund
offers, premiums, sweepstakes and contests distributed to households throughout
the United States. The Company relies, to a significant extent, on repeat
business. The Company markets its products through its own sales force.
Account Managers personally call on existing customers to maintain relationships
and on potential customers to describe the advantages afforded by the Company's
products compared to other promotion alternatives.

<PAGE>  4

     
     FREE-STANDING INSERTS (FSIs)

     The Company's FSIs are distributed 46 to 48 times per year, depending upon
the number of Sundays in any particular year that the Company considers viable
publishing dates (generally, any non-holiday weekend). The Company printed and
published approximately 79.7 billion cooperative FSI pages during the year ended
December 31, 1997, representing over 49% of the estimated 162 billion
cooperative FSI pages printed and distributed nationally. During that period,
the Company's cooperative FSIs were inserted in the Sunday edition of over 500
newspapers with a combined average paid circulation of 56.9 million. 

      Many FSI sales are made significantly in advance of program dates. The
Company typically announces its annual publication schedule approximately 18
months in advance of the first publication date and customers may reserve
categories at any time thereafter. Account Managers work closely with customers
to select their FSI publication dates from the Company's schedule and
coordinate all aspects of FSI printing and publication, as well as to obtain
commitments from customers in the form of signed contracts. The Company's 
proprietary order entry and ad placement software allows it to produce as many
different FSI versions as customers require, typically over 270 different layout
versions per publication date. By offering different versions in different
markets, the Company offers its customers greater flexibility to target
precise geographic areas or tailor promotional offers to particular markets by
varying coupon values, promotion copy and terms of the promotional offer.

     Cooperative FSI sales during the year ended December 31, 1997 were $521.3
million, which represented approximately 77.2% of the Company's net sales. No
single customer accounted for more than 10% of FSI sales during the year ended
December 31, 1997. The top ten FSI customers accounted for approximately 33%
of FSI sales during the same period.

     REMNANT SPACE

     At the end of the selling cycle for each cooperative FSI program, there is
generally space in the booklet that has not been sold. This space, which 
typically accounts for about 20% of an FSI program, is referred to as "remnant
space" and is sold at a discount, primarily to direct mail marketers, who place 
themselves on a waiting list for space that may become available. Remnant space 
sales are included in total cooperative FSI sales for financial reporting 
purposes.

     The Company selects direct mail marketers as remnant space customers on the
basis of a number of factors, including price, circulation, reputation and
credit-worthiness. Remnant space customers are subject to being "bumped" in
favor of a regular price customer in need of space at the last minute.

     VALASSIS IMPACT PROMOTIONS (VIP)

     VIP offers its customers specialty print promotion products in multiple,
customized formats such as die- cuts, posters and calendars, as well as
traditional FSI formats. Because these promotions feature only one manufacturer
(referred to as "solos"), the customer has the ability to create a completely
individualized promotion. While VIP does produce printed material for direct
mail programs or for shipment to store locations, its primary product is
newspaper-delivered promotions. VIP offers customers the flexibility to run
promotions any day of the year in any newspaper throughout the United States.
VIP specializes in producing turnkey promotions for franchise and retail
marketers (e.g., fast food chains) allowing orders to be placed on a national, 
regional or local basis.
     
     VIP sales during the year ended December 31, 1997 were $89.2 million. VIP
customers are made up primarily of franchise food and retail operations. Two VIP
customers accounted for 30% of VIP sales for the year ended December 31, 1997,
with the top ten customers accounting for approximately 61.8% of total VIP
sales.

<PAGE>  5

     RUN-OF-PRESS (ROP)

     The Company arranges for the publication of ROP promotions in either a
cooperative or solo format. Cooperative programs, which group the promotions of
several customers together, are sold on a product exclusive basis, and usually
run each week when a newspaper runs its food section. Solo programs (featuring
a single advertiser) offer the marketer the flexibility to run in any newspaper
throughout the United States (including newspapers targeted to specific 
demographic groups), on any day of the year and in any section of the newspaper.

     Media (newspaper placement fees) is the major cost component of ROP 
distribution, accounting for approximately 98% of the Company's total direct ROP
costs during the year ended December 31, 1997. Management believes that its
customers use the Company to place ROP because of the Company's ability to
negotiate favorable media rates, its well-developed production and placement
capabilities, and its capacity to execute integrated FSI and ROP programs.

     ROP customers include primarily package goods manufacturers, and their 
advertising and promotion agencies. The Company's total ROP sales were $23.8
million during the year ended December 31, 1997. The top three customers
accounted for 66% of ROP sales during 1997. The top ten ROP customers accounted
for approximately 84% of the total ROP sales during the same period.

     VALASSIS SAMPLING

     In August 1993, Valassis began offering a newspaper-delivered sampling
product that gives manufacturers the ability to reach up to 40 million
households in one weekend, cost-effectively. Samples can either be machine-
inserted into newspapers (Newspac), placed in a polybag alongside the
newspaper, or pre-sealed in a pouch that forms part of the polybag (Newspouch).
In 1997, Valassis Sampling expanded its product line with the addition of Brand
Bag and Brand Bag Plus. Both products offer customers home-delivered newspaper 
circulation of up to 32 million households in one weekend. This product is for
marketers who do not want to deliver a sample. The bags feature the customer's
advertising with the option of a weather-resistant tear-off coupon.

     In 1997, Valassis Sampling produced total revenue of $15.8 million. Three
customers accounted for 65% of Sampling sales during 1997. The top 10 customers
accounted for approximately 93% of total Sampling sales during the same period.

     VALASSIS OF CANADA

     In March 1995, Valassis acquired McIntyre & Dodd Marketing (now renamed
Valassis of Canada), a leader in consumer promotion and direct response
merchandising in Canada. Several challenges were faced in 1995 including an
industry price/market share battle, poor economy, and mail order volume decline.
Since then, the Company has streamlined or repositioned existing products, 
dropped unprofitable offerings, and added new products and services to better
meet the needs of its customers. In 1997, Valassis of Canada joined forces with
GeoMedia to produce a consumer research database called AdHome Navigator. This 
database provides demographic, lifestyle, product purchase, and other key data
on nearly 1 million Canadian households.

     DISPOSITIONS

     In September 1994, VCI purchased an 80% interest in GAPP, a sales promotion
company in France, which specialized in cooperative refund and couponing
programs, and customized consumer print promotions. During 1995, Valassis France
distributed the first national FSI program in France, which was delivered via
direct mail. In April 1997, the Company decided to discontinue the operations
of Valassis France. The effect of the close down of this subsidiary was not
material to the Company's financial condition and results of 
operations.

     

<PAGE>  6

     VCI had a 50% joint venture interest in Valassis de Mexico. This company
was expected to capitalize on the growth of the Mexican retail industry by
offering a wide variety of promotion marketing services. However, due to the
state of the economy and less-than-desirable test results, the Company decided
to exit this business in the first quarter of 1997. The disposal of the business
involved minimal costs and did not have a material effect on Company earnings.

     The Company sold the assets of its personal check direct marketing
division, Valcheck, in 1995. In addition, a decision was made at the end of 1995
to discontinue the in-store electronic sign network, Valassis In-Store
Marketing. The assets of Valassis In-Store Marketing were subsequently sold in
April 1996. Neither of these product lines demonstrated the profit potential
necessary to warrant continued investment and marketing support.
     
     COMPETITION

     The Company currently competes in the cooperative FSI business principally
with News America FSI, Inc. The Company competes for business primarily on the
basis of category availability; frequency and availability of publication dates;
customer service and sales relationships; and accuracy and price. In addition,
the Company competes with in-store advertising and other forms of coupon
delivery.

     Several times in the past, new competitors have attempted to establish
themselves in the FSI market. This has resulted in periods of intense price
competition. Furthermore, the increase in the number of FSI programs published
has led to a decrease in the number of pages per FSI program and the average
revenue per page with a consequent material adverse effect on the Company's
financial performance.  The Company's results for the fiscal year ended
June 30, 1994 and the six months ended December 31, 1994 were severely 
impacted by business booked under competitive pricing conditions, which
accompanied the efforts of Sullivan Marketing, Inc. to enter the FSI market. 
Sullivan withdrew from the FSI market in February 1994.  Some FSI price
recovery took place during 1995, with further increases in FSI prices in 1996.

     The VIP division competes with News America for package goods and fast food
business, and with commercial printers. VIP continues to add new services and
product formats to meet the needs of an expanding customer base.  Due to 
anticipated strong demand for VIP products, the Company will install a new
printing press in May of 1998.

     The Company competes with several newspaper network groups in the ROP
market. As there are no significant capital investments associated with that
business, other competitors could easily enter the ROP market. An increase in
the number of ROP competitors could result in a loss of market share for the
Company's ROP division.

     BUSINESS STRATEGY

     The Company's strategy is to remain focused on the FSI segment of its
business and improve pricing, while offering its customers other products and
services which complement its FSI expertise. In order to accomplish the
foregoing, the Company will continue its commitment to minimize costs through
the use of computerized information systems and state-of-the-art production
facilities, while providing high levels of product quality and customer service.
In addition, the Company will attempt to capitalize on its expertise in
consumer promotion by further developing its existing VIP, Sampling and Canadian
divisions. Regarding new businesses, the Company's strategy has been one of
investigating opportunities, while minimizing financial risk. The Company will
divest of new businesses that do not show the potential to grow into substantial
profit centers within the foreseeable future. The Company expects to investigate
strategic acquisitions that enhance shareholder value.

     The Company has made a commitment to print all of its own promotional 
products and continue development of its proprietary software systems. The
Company continues to invest in the further training of its personnel to
maintain high levels of customer service.



<PAGE>  7


     EMPLOYEES

     At December 31, 1997, the Company had approximately 1,170 employees.
Approximately 350 of these employees are on the Company's sales, sales
operations and marketing staff; approximately 722 are involved in manufacturing;
approximately 31 are on its management information systems staff; and 
approximately 67 are involved with administration. None of the Company's
employees are represented by a labor union. The Company considers labor 
relations with employees to be good and has not experienced any interruption
of its operations due to labor disagreements.


<PAGE>  8

ITEM 2.  PROPERTIES

     The principal executive offices of the Company are located in an office
complex in Livonia, Michigan. The Company also leases sales offices in Los
Angeles (Seal Beach), Chicago (Schaumburg), Atlanta, Dallas, Boston,
Minneapolis, Connecticut (Wilton), and various other localities.

     The Company operates three printing facilities. The Livonia printing
facility is owned by the Company and consists of approximately 225,000 square
feet and includes VIP, printing and warehouse facilities. The Company owns a
printing facility in Durham, North Carolina and leases (with an option to
purchase for a nominal amount at the end of the lease term) a printing facility
in Wichita, Kansas, consisting of approximately 110,000 square feet and 138,000
square feet, respectively. In addition, the Company leases a facility in
Plymouth, Michigan which houses its pre-press operations. These facilities 
generally have sufficient capacity to handle present volumes although, during
periods of unusual demand, the Company may require services of a contract
printer.

ITEM 3.  LEGAL PROCEEDINGS

     The Company is involved in various routine litigation arising in the
ordinary course of business. In the opinion of management, the ultimate
disposition of these matters will not have a material effect on the Company's
financial position.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     None.

<PAGE>  9

PART II


ITEM 5.  MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

     The Company's common stock is traded on the New York Stock Exchange (ticker
symbol VCI). The approximate number of record holders of the Company's common
stock at December 31, 1997 was 365.

High and low stock prices and dividends during the twelve months ended
December 31, 1997 and 1996 were:

<TABLE>
<CAPTION>
                               1997                            1996
                     -------------------------    ---------------------------- 
                                    CASH                            CASH
                      SALES PRICE   DIVIDENDS       SALES PRICE     DIVIDENDS
QUARTER ENDED         HIGH      LOW   DECLARED      HIGH      LOW    DECLARED
- -------------        -------------------------    ----------------------------
<S>                  <C>       <C>       <C>       <C>       <C>       <C>    
March 31              $23      $18 1/8    $---      $17 5/8  $15 1/2    $---
June 30               28 1/8   21         ---        19 3/8   14 5/8     ---
September 30          33       23 3/4     ---        18 3/8   14 7/8     ---
December 31           37       27 3/8     ---        21 1/8   14 5/8     ---
                             
</TABLE>

     On June 21, 1993, the Company suspended its policy of paying quarterly cash
dividends in light of the Company's earnings outlook at that time. Currently,
the Company has no plans to pay dividends, as the Board feels that share and
debt repurchase are a preferable use of cash flow. In addition, should the
Company change its dividend policy, the payment of future dividends would be
dependent on future earnings, capital requirements and other alternate uses
of cash, as well as, subject to the restrictions described in Note 4 to the 
consolidated financial statements.

<PAGE>  10

ITEM 6.  SELECTED FINANCIAL DATA

(in thousands of dollars, except per share data)
<TABLE>
<CAPTION>      
                                                        SIX MONTHS  
                              YEAR ENDED                   ENDED           YEAR ENDED                
- ---------------------------------------------------  ----------------  -------------------
                DECEMBER 31 DECEMBER 31 DECEMBER 31    DECEMBER 31      JUNE 30   JUNE 30
                  1997        1996        1995           1994           1994      1993
- ---------------------------------------------------  ----------------  -------------------
<S>             <C>         <C>         <C>            <C>              <C>       <C>   
Net sales and
other revenues    $675,496    $659,108    $613,752       $279,034      $542,609   $661,378
                                        
Earnings from
continuing
operations before
extraordinary
loss                69,930      42,902       9,574          1,923         5,173     81,934
                                        
Total assets       240,885     273,734     258,932        234,330       239,709    275,165
                                        
Long-term debt,
less current
portion            367,075     395,865     416,034        417,927       419,000    418,741
                                        
Earnings per
share before
extraordinary
loss*                 1.72        1.00         .22            .04           .12       1.89
                                        
Net earnings
(loss) per share,
basic                 1.72        1.00         .22           (.05)          .12       1.89
                                        
Net earnings
(loss) per share,
diluted               1.69        1.00         .22           (.05)          .12       1.89
                                        
Cash dividends
declared per
share                  ---         ---          ---            ---           ---      .42^

</TABLE>

^Dividends were paid for the first three quarters of fiscal year 1993 only.

*The Company recorded a $4.2 million extraordinary loss (net of taxes) during
the six-months ended December 31, 1994, as a result of early retirement of a
portion of its public debt.

This information should be read in conjunction with the Consolidated Financial
Statements of the Company and the notes thereto appearing elsewhere in this
Report. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations."

<PAGE> 11


ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS

     Certain statements under the caption "Management's Discussion and Analysis
of Financial Conditions and Results of Operations," including specifically
statements made in "Business Outlook" and elsewhere in this report on Form 10-K
constitute "forward-looking statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking statements
involve known and unknown risks and uncertainties and other factors which may
cause the actual results, performance or achievements of the Company to be
materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such factors include,
among others, the following: a new competitor in the Company's core free-
standing insert business and consequent price war; new technology that would
make free-standing inserts less attractive; a shift in customer preference for
different promotional materials, promotional strategies or coupon delivery
methods, including in-store advertising systems and other forms of coupon
delivery; an increase in the Company's paper costs; or general business and 
economic conditions.

GENERAL

     Valassis Communications, Inc. ("VCI" and the "Company") derives revenues
primarily from the sale of space in promotional materials printed on the
Company's printing presses. The Company's prime cost components include paper,
payments to newspapers for insertion of promotional materials (media), printing
costs (including labor) and shipping.

     


<PAGE>  12

RESULTS OF OPERATIONS

The following table sets forth for the periods indicated, certain income and
expense items from continuing operations and the percentages that such items
bear to revenues.

<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------------------
                              YEAR ENDED          YEAR ENDED          YEAR ENDED
                             DEC. 31, 1997       DEC. 31, 1996      DEC. 31, 1995
- ------------------------------------------------------------------------------------------
(dollar amounts in                    % of                 % of                  % of
millions)                  Actual   Revenues     Actual  Revenues    Actual    Revenues
- ------------------------------------------------------------------------------------------
<S>                        <C>      <C>          <C>     <C>         <C>       <C>          
FSI sales                  $521.3      77.2%     $504.1     76.5%    $480.7       78.3%
VIP sales                    89.2      13.2        89.4     13.6       76.8       12.5
ROP sales                    23.8       3.5        25.5      3.9       19.4        3.2
Other sales                  41.2       6.1        40.1      6.0       36.9        6.0

- ------------------------------------------------------------------------------------------
Revenues                    675.5     100.0       659.1    100.0      613.8      100.0
Cost of products sold       436.2      64.6       473.1     71.8      466.1       75.9

- ------------------------------------------------------------------------------------------
Gross profit                239.3      35.4       186.0     28.2      147.7       24.1
Selling, general and
 administrative expenses     77.4      11.5        67.1     10.2       59.5        9.7
Amortization of 
 intangibles                  8.6       1.3         8.2      1.2        9.6        1.5
Minority interest             ---       ---         ---      ---       (1.4)       (.2)
Write-downs/sale of
 business                     ---       ---         ---      ---       16.9        2.8

- ------------------------------------------------------------------------------------------
Operating earnings          153.3      22.6       110.7     16.8       63.1       10.3
Interest expense             38.3       5.7        39.6      6.0       40.5        6.6

- ------------------------------------------------------------------------------------------
Earnings before
 income taxes               115.0      16.9        71.1     10.8       22.6        3.7
Income taxes                 45.1       6.7        28.2      4.3       13.0        2.1

- ------------------------------------------------------------------------------------------

Net earnings                $69.9      10.2%      $42.9      6.5%      $9.6        1.6%
==========================================================================================

</TABLE>
               
As a result of the acquisition of Valassis in 1986, the Company recorded
significant amounts of intangible assets. As a consequence, the Company's
results of operations include non-cash expenses related to the amortization of
intangible assets, including goodwill.

<PAGE>  13

Calendar 1997 Compared to Calendar 1996

Net earnings increased 63.0% to $69.9 million in 1997 from $42.9 million in
1996. This increase was due to the strength of the Company's core free-standing
insert business, coupled with a significant decrease in the average cost of
paper in 1997 versus 1996.

Revenues for 1997 were $675.5 million, up 2.5% from $659.1 million in 1996. FSI
revenue increased 3.4% to $521.3 million in 1997. This was due to slightly
higher FSI prices and increased volume due to improved market share. VIP
revenue was flat for 1997 at $89.2 million, due largely to the fact that two 
major customers reduced spending on print promotions, which offset the growth 
experienced from other customers. ROP revenue was down 6.7% to $23.8 million in
1997, still within the Company's targeted range of $20 to $25 million in revenue
per year. Management does not rely upon ROP as a growth business. Valassis 
Sampling sales were up 10.5% in 1997.

Gross profit as a percentage of revenue increased to 35.4% in 1997 compared to
28.2% in 1996. This increase was primarily due to lower average paper costs in
1997 versus 1996, as well as smaller declines in media and print costs. After
declining throughout 1996 and early 1997, paper prices began to increase during
1997, with a further modest increase expected in 1998.

Selling, general and administrative expenses increased to $77.4 million in 1997
versus $67.1 million in 1996. 1997 includes a one-time charge of $7.3 million, 
for a non-recurring special payment to certain VCI executives, funded by 
Consolidated Press Holdings, parent of the selling shareholder of the Company's
secondary offering. The remaining increase was due to increased advertising and
promotional activity, as well as incentive/reward programs associated with the
increased level of earnings.

Interest expense was down in 1997 to $38.3 million from $39.6 million in 1996. 
The Company retired $36.2 million and $13.0 million of its public subordinated
debt in 1997 and 1996, respectively.

CALENDAR 1996 COMPARED TO CALENDAR 1995

Net earnings increased 347% to $42.9 million in 1996 from $9.6 million in 1995.
This increase was due primarily to improved pricing in the core business of
FSIs. In addition, 1995 earnings included an after-tax charge of $12.5 million
due to writedowns of assets related to the discontinuance of Valassis In-Store 
Marketing and the goodwill of Valassis of Canada.

Revenues for calendar 1996 were $659.1 million, up 7.4% from $613.8 million in
calendar 1995. FSI revenue increased 4.9% to $504.1 million in 1996. Again this
increase was primarily attributable to higher FSI pricing. Volume was down 
slightly as the result of fewer publishing dates; however, the Company's market
share increased. A significant increase in VIP revenue was experienced, with
$89.4 million in 1996 versus $76.8 million in 1995. This 16.4% increase was due
to increased promotional activity by core customers, and new customers, as well 
as strong demand for VIP's expanded product line. ROP revenue rose 31.4% to
$25.5 million in 1996 as the result of increased activity by retail accounts and
the pharmaceutical industry. Although ROP is not expected to be an area of
growth, the Company continues to look for ways to make it more efficient. 
Revenue from other businesses also increased, particularly in the area of
sampling.

Gross profit as a percentage of revenue increased to 28.2% in 1996 compared to
24.1% in 1995. The increase was due to improved FSI pricing. Paper costs began
to fall during 1996 after the dramatic increases seen in 1995; however, the
average cost for 1996 was up slightly from the 1995 average. The declining 
paper prices experienced throughout 1996 had an even greater positive effect in
1997.

Selling, general and administrative expenses increased to $67.1 million in 1996
versus $59.5 million in 1995. A $1 million insurance refund was netted against
1995 SG&A expenditures. The remaining increase was due in part to increased
selling cost associated with higher revenues and a full year of operations for
Valassis of Canada in 1996.



<PAGE>  14


Interest expense was down in 1996 to $39.6 million from $40.5 million in 1995.
The Company purchased $13 million and $2 million of its public subordinated debt
in 1996 and 1995, respectively.

LIQUIDITY AND CAPITAL RESOURCES

The Company's liquidity requirements arise mainly from its working capital 
needs, primarily accounts receivable, inventory and debt service requirements. 
The Company does not offer financing to its customers. FSI customers are billed
for 75% of each order eight weeks in advance of the publication date and are 
billed for the balance immediately prior to the publication date. The Company
inventories its work in progress at cost while it accrues progress billings as
a current liability at full sales value. Although the Company receives 
considerable payments from its customers prior to publication of promotions, 
revenue is recognized only upon publication dates. Therefore, the progress 
billings on the balance sheet include any profits in the related receivables, 
and accordingly, the Company can operate with low, or even negative, working
capital.

The Company also had the ability as of December 31, 1997 to incur $40 million of
additional indebtedness under its existing credit facility. The Company has 
scheduled principal payments on indebtedness of $112.2 million on March 15, 1999
and $255.0 million on December 1, 2003. 

The Company intends to use cash generated by operations to meet interest and 
principal repayment obligations, for general corporate purposes, to reduce its 
indebtedness and from time to time repurchase stock through the Company's stock
repurchase program.Management believes the Company will generate sufficient 
funds from operations and will have sufficient lines of credit available to meet
currently anticipated liquidity needs, including interest and required principal
payments on indebtedness.

CASH FLOW - CALENDAR 1997 AND 1996

The Company experienced a significant improvement in free cash flow during 1997,
due primarily to increased earnings. Cash provided by operating activities was
$83.8 million in 1997, compared with $65.8 million in 1996. The Company used its
excess cash to purchase $91.5 million of its common stock and to retire $36.2 
million of its public debt in 1997. The Company expects to continue its share 
and debt repurchase programs in 1998. 

CASH FLOW - CALENDAR 1996 AND 1995

The Company experienced a significant improvement in cash flow during 1996, due
to increased earnings. Cash provided by operating activities was $65.8 million 
in 1996, compared with $26.2 million in 1995. The Company used a portion of this
excess cash flow to purchase $13.0 million of its outstanding subordinated debt
and $21.6 million of its common stock in 1996.

CAPITAL EXPENDITURES - The Company operates three printing facilities. Capital 
expenditures were $13.0 million for the year ended December 31, 1997. Management
expects future capital expenditure requirements of approximately $10 million to
$15 million over each of the next three to five years to meet increased capacity
needs and to replace or rebuild equipment as required. It is expected that 
equipment will be purchased using funds provided by operations.


<PAGE>  15


YEAR 2000 COMPLIANCE

The Year 2000 issue is the result of computer programs being written using two 
digits rather than four to define the year. Any of the Company's computer 
programs that have date-sensitive software may recognize a date using "00" as 
the year 1900 rather than 2000. This problem could force computers to either 
shut down or provide incorrect data or information.

In response to the Year 2000 issue, the Company has created two project plans; 
one for program modifications and the second for implementing new financial 
software upgrades. The Company estimates the costs related to the implementation
of the program modification plan and the financial software upgrade plan to be
approximately $550,000 and $350,000, respectively, which will be funded through
operating cash flows. The Company plans for all critical systems to be Year 2000
compliant by the end of 1998.

In addition, the Company has begun to ask its vendors, service providers and 
customers about their progress in identifying and addressing problems that their
computer systems may face in correctly processing date information related to 
the Year 2000. It is not possible to quantify the aggregate cost to the Company
with respect to vendors, service providers and customers with Year 2000 
problems, although the Company does not anticipate it will have a material
adverse impact on its business.

RECENT ACCOUNTING PRONOUNCEMENTS

In June 1997, Statement of Financial Accounting Standards ("SFAS") No. 130, 
"Reporting Comprehensive Income" was issued by the Financial Accounting 
Standards Board ("FASB"). SFAS No. 130 establishes standards for reporting and
display of comprehensive income and its components. This Statement requires that
all items that are required as components of comprehensive income be displayed 
in a financial statement. The Company has not determined the impact on the 
Company's consolidated financial statement disclosure. SFAS No. 130 is 
effective for the Company's consolidated financial statements for the year 
ending December 31, 1998.

In June 1997, SFAS No. 131, "Disclosures about Segments of an Enterprise and 
Related Information" was issued by the FASB. SFAS No. 131 establishes standards
for the way that public business enterprises report financial and descriptive 
information about its reporting operating segments. The Company has not 
determined the impact on the Company's consolidated financial statement 
disclosure. SFAS No. 131 is effective for the Company's consolidated financial 
statements for the year ending December 31, 1998.

<PAGE>  16



BUSINESS OUTLOOK

The following statements are based on current expectations. These statements are
forward looking and actual results may differ materially.

- -- Price and volume increases for the Company's principal product, the free-
   standing insert, are expected to result in a 4-6% increase in FSI revenue for
   1998.

- -- Due to price increases during 1997, the average price of paper in 1998, which
   is a major cost factor in the Company's business, is expected to increase 
   over the average price in 1997.

- -- Media and print costs are expected to decline in 1998.

The above expectations are forward-looking statements that involve a number of 
risks and uncertainties. Among the factors that could affect expectations are 
the following: a new competitor in the Company's core free-standing insert 
business and consequent price war; new technology that would make free-standing
inserts less attractive; a shift in customer preference for different 
promotional materials, promotional strategies or coupon delivery methods, 
including in-store advertising systems and other forms of coupon delivery; an 
increase in the Company's paper costs; or general business and economic 
conditions.

The following is a summary of the quarterly results of operations for the years
ended December 31, 1997 and December 31, 1996.

<TABLE>
<CAPTION?>
                                                       THREE MONTHS ENDED
- ----------------------------------------------------------------------------------------
Thousands of dollars,
 except per share data                    Mar. 31     June 30     Sept. 30     Dec. 31
- ----------------------------------------------------------------------------------------
<S>                                     <C>          <C>          <C>          <C> 
Fiscal year ended December 31, 1997

Revenue                                  $189,959     $164,254     $153,513     $167,770
Cost of products sold                     123,607      106,037       97,861      108,736
Net earnings                               22,298       11,744*      17,813       18,075
Net earnings per common share                 .53          .29          .44          .46

</TABLE>

<TABLE>
<CAPTION>
                                                       THREE MONTHS ENDED
- -----------------------------------------------------------------------------------------
Thousands of dollars,
 except per share data                    Mar. 31     June 30     Sept. 30     Dec. 31
- -----------------------------------------------------------------------------------------
<S>                                     <C>           <C>          <C>         <C> 
Fiscal year ended December 31, 1996

Revenue                                  $180,533      $162,651     $151,835    $164,089
Cost of products sold                     134,290       116,994      107,009     114,831
Net earnings                               10,460        10,006       10,763      11,674
Net earnings per common share                 .24           .23          .25         .28

</TABLE>
 

*     Net earnings for the quarter ended June 30, 1997 include a one-time charge
of $6.4 million (net of taxes) for a non-recurring special payment to certain 
VCI executives, funded by Consolidated Press Holdings (CPH), parent of the 
selling stockholder of the Company's secondary offering.



<PAGE>  17



ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                           VALASSIS COMMUNICATIONS, INC.
                            CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>
                                                  DECEMBER 31,    DECEMBER 31,
(in thousands)                                       1997            1996
- --------------------------------------------------------------------------------
<S>                                               <C>             <C>
ASSETS

CURRENT ASSETS:
  Cash and cash equivalents                           $35,437         $60,172
  Accounts receivable (less allowance for
      doubtful accounts of $1,171 at December 31,
      1997 and $684 at December 31, 1996).             81,681          92,745
  Inventories:
      Raw materials                                    10,975           6,091
      Work in progress                                 15,720          14,734
  Prepaid expenses and other                            4,536           1,931
  Deferred income taxes (Note 6)                        1,966           2,088
  Refundable income taxes                                 772             ---

- --------------------------------------------------------------------------------
TOTAL CURRENT ASSETS                                  151,087         177,761

- --------------------------------------------------------------------------------
PROPERTY, PLANT AND EQUIPMENT, AT COST:
  Land and buildings                                   20,133          19,991
  Machinery and equipment                             108,167         108,800
  Office furniture and equipment                       17,995          17,782
  Automobiles                                           1,012             887
  Leasehold improvements                                1,022           1,458
- --------------------------------------------------------------------------------
                                                      148,329         148,918
  Less accumulated depreciation and amortization     (108,098)       (114,100)

- --------------------------------------------------------------------------------
NET PROPERTY, PLANT AND EQUIPMENT                      40,231          34,818

- --------------------------------------------------------------------------------
INTANGIBLE ASSETS (NOTE 3):
      Goodwill                                         68,594          68,594
      Other intangibles                                83,387          83,706

- --------------------------------------------------------------------------------
                                                      151,981         152,300
  Less accumulated amortization                      (104,709)        (96,396)

- --------------------------------------------------------------------------------
NET INTANGIBLE ASSETS                                  47,272          55,904

- --------------------------------------------------------------------------------
OTHER ASSETS (PRIMARILY DEBT ISSUANCE COSTS)            2,295           5,251
 
- --------------------------------------------------------------------------------
TOTAL ASSETS                                         $240,885        $273,734
================================================================================

</TABLE>



<PAGE>  18


                         VALASSIS COMMUNICATIONS, INC.
                   CONSOLIDATED BALANCE SHEETS, CONTINUED
<TABLE>
<CAPTION>

                                                 DECEMBER 31,     DECEMBER 31,
(in thousands, except share data)                    1997            1996
- --------------------------------------------------------------------------------
<S>                                              <C>              <C>
LIABILITIES AND STOCKHOLDERS' DEFICIT

CURRENT LIABILITIES:
   Accounts payable                                  $59,226          $67,251
   Accrued interest                                    5,098            6,066
   Accrued expenses                                   25,890           22,435
   Progress billings                                  58,239           57,234
   Current portion, long-term debt                       ---            7,290
   Income taxes payable                                  ---            1,124

- --------------------------------------------------------------------------------
TOTAL CURRENT LIABILITIES                            148,453          161,400
 
LONG-TERM DEBT (Note 4)                              367,075          395,865

Deferred income taxes (Note 6)                         2,315            2,565

Minority interests                                         9              498

STOCKHOLDERS' DEFICIT (Notes 9, 10 and 11):

   Common stock of $.01 par value. Authorized
      100,000,000 shares; issued 44,515,599 at
      December 31, 1997 and 43,407,906 at
      December 31, 1996; outstanding 39,515,599
      at December 31, 1997 and 42,077,196 at
      December 31, 1996                                  445              434
   Additional paid-in capital                         72,399           41,337
   Accumulated deficit                              (236,625)        (306,555)
   Foreign currency translations                        (146)            (260)
   Treasury stock, at cost (5,000,000 shares at
      December 31, 1997 and 1,330,800 shares at
      December 31, 1996)                            (113,040)         (21,550)

- --------------------------------------------------------------------------------
TOTAL STOCKHOLDERS' DEFICIT                         (276,967)        (286,594)
- --------------------------------------------------------------------------------
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT         $240,885         $273,734
================================================================================

</TABLE>



See accompanying notes to consolidated financial statements.


<PAGE>  19

                            VALASSIS COMMUNICATIONS, INC.
                        CONSOLIDATED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                                                 YEAR ENDED
- --------------------------------------------------------------------------------
(in thousands, except per share data)     DEC. 31,      DEC. 31,      DEC. 31,
                                            1997          1996,         1995
- --------------------------------------------------------------------------------
<S>                                       <C>           <C>           <C>
REVENUES:   
   Net sales                              $672,622      $656,602      $609,969
   
   Other                                     2,874         2,506         3,783
- ------------------------------------------------------------------------------- 
TOTAL REVENUES                             675,496       659,108       613,752
- --------------------------------------------------------------------------------
COSTS AND EXPENSES:   
   
   Cost of products sold                   436,174       473,123       466,120
   
   Selling, general and administrative      77,440        67,139        59,445
   
   Amortization of intangible assets         8,574         8,181         9,626
   
   Interest                                 38,312        39,625        40,451
   
   Minority interests                          (34)          (12)       (1,374)
   
   Write downs/sale of business
   (Note 3 and 13)                             ---           ---        16,870
- --------------------------------------------------------------------------------
TOTAL COSTS AND EXPENSES                   560,466       588,056       591,138
- --------------------------------------------------------------------------------
Earnings before income taxes               115,030        71,052        22,614
   
Income taxes (Note 6)                       45,100        28,150        13,040
- --------------------------------------------------------------------------------
NET EARNINGS                               $69,930       $42,902        $9,574
================================================================================
NET EARNINGS PER COMMON SHARE, BASIC         $1.72         $1.00          $.22
================================================================================
NET EARNINGS PER COMMON SHARE, DILUTED       $1.69         $1.00          $.22
================================================================================

</TABLE>

See accompanying notes to consolidated financial statements.


<PAGE>  20


                            VALASSIS COMMUNICATIONS, INC.
                   CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT

<TABLE>
<CAPTION>                                 

                             ADDITIONAL                          FOREIGN        TOTAL
                     COMMON   PAID-IN    ACCUMULATED  TREASURY   CURRENCY    STOCKHOLDERS'
(IN THOUSANDS)       STOCK    CAPITAL      DEFICIT      STOCK   TRANSLATION     DEFICIT
- ------------------------------------------------------------------------------------------      
<S>                  <C>     <C>         <C>          <C>       <C>          <C>
BALANCES AT 
 DECEMBER 31, 1994     $433    $39,566    $(359,031)      $---        $---     $(319,032)
      
Net earnings                                  9,574                                9,574
      
Exercise of stock
 options                            24                                                24
      
Foreign currency
 translation                                                           160           160
- ------------------------------------------------------------------------------------------            
BALANCES AT
 DECEMBER 31, 1995      433     39,590     (349,457)       ---         160      (309,274)
      
Net earnings                                 42,902                               42,902
      
Stock repurchase                                        (21,550)                 (21,550)
      
Exercise of stock
 options                   1       851                                               852
      
Stock grants                       896                                               896
      
Foreign currency
 translation                                                          (420)         (420)
- ------------------------------------------------------------------------------------------            
BALANCES AT
 DECEMBER 31, 1996       434    41,337     (306,555)   (21,550)       (260)     (286,594)
      
Net earnings                                 69,930                               69,930
      
Share repurchase                                       (91,490)                  (91,490)
      
Exercise of stock
 options                  10    22,299                                            22,309
      
Stock Grants               1     1,500                                             1,501
      
Foreign currency
 translation                                                          114            114
      
Capital contribution             7,263                                             7,263
- ------------------------------------------------------------------------------------------      
BALANCES AT
 DECEMBER 31, 1997      $445   $72,399   $(236,625)  $(113,040)     $(146)     $(276,967)
==========================================================================================

</TABLE>



See accompanying notes to consolidated financial statements.

<PAGE>  21


                              VALASSIS COMMUNICATIONS, INC.
                           CONSOLIDATED STATEMENTS OF CASH FLOW


<TABLE>
<CAPTION>

                                                                   YEAR ENDED
- ------------------------------------------------------------------------------------------
(in thousands)                                          DEC. 31,     DEC. 31,     DEC. 31
                                                          1997         1996         1995
- ------------------------------------------------------------------------------------------
<S>                                                     <C>          <C>          <C>
Cash flows from operating activities:   
   
   Net earnings                                         $69,930      $42,902       $9,574
   Adjustments to reconcile net earnings to net
      cash provided by operating activities:   
   
      Depreciation                                        6,798        6,864        9,251
   
      Amortization of intangibles and bond discount       8,757        8,334        9,733
   
      Provision for losses on accounts receivable           900          600          675
   
      (Gain)/loss on sale of property, plant and
        equipment                                          (157)          54           82
   
      Deferred income taxes                                (128)       1,778       (3,202)
   
      Minority interest                                    (489)         129       (1,374)
   
      Write-down of assets                                  ---          ---       15,920
   
      Changes in assets and liabilities
      which increase (decrease) cash flow:   
   
            Accounts receivable                          10,164       (8,918)     (21,659)
   
            Inventories                                  (5,870)       7,282       (6,206)
   
            Prepaid expenses and other                   (2,605)       1,755         (732)
   
            Other assets                                  2,956         (378)       1,252
   
            Accounts payable                             (8,025)      (4,685)         133
   
            Accrued interest and expenses                 2,487          872        1,957
   
            Income taxes                                 (1,896)       1,221          980
   
            Progress billings                             1,005        8,025        9,776
- ------------------------------------------------------------------------------------------   
TOTAL ADJUSTMENTS                                        13,897       22,933       16,586
- ------------------------------------------------------------------------------------------   
   
NET CASH PROVIDED BY OPERATING ACTIVITIES               $83,827      $65,835      $26,160
==========================================================================================

</TABLE>




<PAGE>  22


                          VALASSIS COMMUNICATIONS, INC.
                CONSOLIDATED STATEMENTS OF CASH FLOW, CONTINUED

<TABLE>
<CAPTION>
    
YEAR ENDED
- ------------------------------------------------------------------------------------------
(in thousands)                                          DEC. 31,     DEC. 31,     DEC. 31
                                                          1997         1996         1995
- ------------------------------------------------------------------------------------------
<S>                                                     <C>          <C>          <C>   
CASH FLOWS FROM INVESTING ACTIVITIES:   
   
    Additions to property, plant and equipment         $(13,023)     $(7,104)     $(6,530)
    Proceeds from sale of property, plant and
     equipment                                              969          255          207
    Purchase of McIntyre & Dodd                             ---          ---       (6,575)
    Sale of Valcheck                                        ---          ---          950
    Contribution to Valcheck by minority shareholder        ---          ---          846
    Foreign currency translation                            114         (420)         160
    Capital contribution                                  7,263          ---          ---
- ------------------------------------------------------------------------------------------   
NET CASH USED IN INVESTING ACTIVITIES                    (4,677)      (7,269)     (10,942)
- ------------------------------------------------------------------------------------------   
CASH FLOWS FROM FINANCING ACTIVITIES:   
   
    Proceeds from issuance of common stock               23,810        1,748           24
    Repurchase of common stock                          (91,490)     (21,550)         ---
    Repayments on long-term debt                        (36,205)     (13,000)      (2,000)
- ------------------------------------------------------------------------------------------   
NET CASH USED IN FINANCING ACTIVITIES                  (103,885)     (32,802)      (1,976)
- ------------------------------------------------------------------------------------------   
Net (decrease)/increase in cash and cash equivalents    (24,735)      25,764       13,342
   
Cash and cash equivalents at beginning of the year       60,172       34,408       21,166
- ------------------------------------------------------------------------------------------   
CASH AND CASH EQUIVALENTS AT END OF THE YEAR            $35,437      $60,172      $34,408
==========================================================================================
   
Supplemental disclosure of cash flow information:   
- ------------------------------------------------------------------------------------------   
CASH PAID DURING THE YEAR FOR INTEREST                  $39,280      $39,984      $40,781
==========================================================================================
CASH PAID DURING THE YEAR FOR  INCOME TAXES             $47,124      $25,151      $15,171
==========================================================================================

</TABLE>

See accompanying notes to consolidated financial statements.




<PAGE>  23



                          VALASSIS COMMUNICATIONS, INC.
                    NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)  THE COMPANY

Valassis Communications, Inc. (VCI or the Company) became a publicly-held 
company upon completion of its initial public offering on March 18, 1992. The 
Company operates in a single industry segment and principally produces free-
standing inserts for customers in the package goods industry throughout the 
United States. No single customer accounted for more than 10 percent of the 
Company's sales during the fiscal periods ending in 1995, 1996, or 1997.

(2)  SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of Valassis 
Communications, Inc. and its majority- owned subsidiaries. All significant 
intercompany balances and transactions have been eliminated in consolidation.

REVENUE RECOGNITION

Sales and earnings are recognized in the period the product is inserted for 
distribution. Progress billings represent customer billings in advance of the 
insertion date.

USE OF ESTIMATES

The preparation of the consolidated financial statements in conformity with 
generally accepted accounting principles requires management to make estimates 
and assumptions that affect the amounts reported in the consolidated financial
statements and accompanying notes. Actual results could differ from those 
estimates.

CASH EQUIVALENTS

The Company considers all highly liquid investments with a maturity of three 
months or less when purchased to be cash equivalents.

INVENTORIES

Inventories are stated at the lower of cost or market (net realizable value). 
Cost has been determined by the last-in, first-out (LIFO) method for the 
material component which represents 80% and 76% of total inventory at 
December 31, 1997 and December 31, 1996, respectively. As a result of decreases
in material costs compared to prior years, LIFO inventories at December 31, 1997
and 1996 were written down by $672,000 and $1,701,000, respectively, which 
represents the excess of LIFO costs over market. 

During 1996, inventory quantities were reduced, resulting in a liquidation of 
LIFO inventory quantities carried at higher costs prevailing in prior years, as
compared with the cost of 1996 purchases; the effect of which decreased net 
income by approximately $1,402,000 for the year ended December 31, 1996.

ADVERTISING

The Company expenses the cost of advertising as incurred, except for Valcheck's
direct-response advertising, which was capitalized and amortized over its 
expected period of future benefits. Direct-response advertising consisted of 
the costs of direct mail order forms in FSI newspaper inserts. The capitalized
costs were amortized over a three-month period following the distribution date 
of the insert. The assets and operations of Valcheck were sold during 1995. 
Advertising expense for the years ended December 31, 1997, 1996 and 1995 was
$1,614,000, $180,000 and $5,037,000, respectively.


<PAGE>


                             VALASSIS COMMUNICATIONS, INC.
                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


PROPERTY, PLANT AND EQUIPMENT

Property, plant, and equipment are stated at cost. Expenditures and improvements
which add significantly to the productive capacity or extend the useful life of
an asset are capitalized. Depreciation is computed using the straight-line 
method over the estimated useful lives of the related assets. Leasehold 
improvements are amortized over the estimated life of the related asset or the
lease-term using the straight-line method. The useful lives of the major classes
of property, plant and equipment are as follows:

                 CLASS                                   RANGE
     ------------------------------                   --------------
     Buildings                                         5 - 20 years
     Machinery and equipment                           5 - 10 years
     Office furniture and fixtures                      3 - 5 years
     Automobiles                                            3 years
     Leasehold improvements                            3 - 10 years

INTANGIBLE ASSETS

Intangible assets are amortized using the straight-line method over their 
estimated useful lives, which range from 5 to 20 years. Fully amortized 
intangible assets are removed from the cost and accumulated amortization 
accounts. The Company adopted SFAS No. 121, "Accounting for Impairment of Long-
Lived Assets and for Long-Lived Assets to be Disposed Of" in 1995. The carrying
value of goodwill is reviewed if circumstances suggest that it may be impaired.
If this review indicates that goodwill will not be recoverable, as determined 
based on the undiscounted cash flows of the entity acquired over the remaining 
amortization period, the Company's carrying value of the goodwill will be 
reduced by the estimated shortfall of discounted cash flows.  The effects of the
adoption of SFAS No. 121 are discussed in Note 3.

INCOME TAXES

Deferred income tax assets and liabilities are computed annually for differences
between the consolidated financial statement and tax bases of assets and 
liabilities that will result in taxable or deductible amounts in the future 
based on enacted tax laws and rates applicable to the periods in which the 
differences are expected to affect taxable income. Valuation allowances are 
established when necessary to reduce deferred tax assets to the amount expected
to be realized. Income tax expense is the tax payable or refundable for the 
period plus or minus the change during the period in deferred tax assets and 
liabilities.

STOCK BASED COMPENSATION

The Company grants stock options for a fixed number of shares to employees with
an exercise price at least equal to or greater than the fair value of the shares
at the date of grant. The Company accounts for stock option grants in accordance
with APB Opinion No. 25, Accounting for Stock Issued to Employees, and, 
accordingly, recognizes no compensation expense for the stock option grants.

EARNINGS PER SHARE

The Company adopted SFAS No. 128, "Earnings Per Share", at December 31, 1997, 
the statement requires presentation of both basic and diluted earnings per share
and has been applied to all prior-period EPS data. The calculation of earnings 
per share is discussed in Note 14.



<PAGE>


                            VALASSIS COMMUNICATIONS, INC.
                     NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

CONCENTRATION OF CREDIT RISK AND FINANCIAL INSTRUMENTS

Financial instruments which potentially subject the Company to concentrations of
credit risk consist principally of temporary cash investments and accounts 
receivable. The Company places its temporary cash investments ($30.6 million and
$56.6 million at December 31, 1997 and 1996, respectively) with high credit 
quality financial institutions. The carrying value of the cash and temporary 
investments approximates fair value. Concentrations of credit risk with respect
to accounts receivable are limited due to the large number of customers 
comprising the Company's customer base and their dispersion across many 
different industries and geographies. Generally, the Company does not require 
collateral or other security to support customer receivables.

The Company's debt is also a financial instrument with an excess of fair market
value over stated value of $35.3 million and $17.6 million at December 31, 1997
and 1996, respectively. See Note 4 for additional fair value disclosure.

FOREIGN CURRENCY TRANSLATION

The financial statements of foreign subsidiaries have been translated into U.S.
dollars in accordance with SFAS No. 52, Foreign Currency Translation. All 
balance sheet accounts have been translated using the exchange rates in effect 
at the balance sheet date. Income statement amounts have been translated using 
the average exchange rate for the year. The gains and losses resulting from the
changes in exchange rates from year to year have been reported separately as a 
component of shareholders' deficit.

Summarized financial information for the foreign operations is not presented 
herein, since revenues and assets of the foreign operations are each less than 
10% of the respective consolidated amounts and, accordingly, are not considered
material in relation to the consolidated financial statements. Additionally, 
foreign translation gains and losses were insignificant for all years presented.

(3)  INTANGIBLE ASSETS (dollars in thousands)

Intangible assets, which arose from the 1986 acquisition of specific net assets
from GFV Communications, Inc., and its related affiliates, consist of the 
following:

<TABLE>
<CAPTION>
                                                                             REMAINING
                                                                            AMORTIZABLE
                  ORIGINAL                     UNAMORTIZED    UNAMORTIZED     LIFE IN
                AMORTIZABLE    INTANGIBLE      BALANCE AT     BALANCE AT      YEARS AT
INTANGIBLE        LIFE IN    ASSETS, AT COST  DEC. 31, 1996  DEC. 31, 1997 DEC. 31, 1997
  ASSETS           YEARS
- ----------------------------------------------------------------------------------------
<S>             <C>          <C>              <C>            <C>            <C>
Goodwill          15 - 20       $68,594          $26,716       $24,035          9 to 12

The Valassis name
  and other            20        32,100           15,916        14,312              9.0

Pressroom 
 operating
  systems          13.375        50,000           12,088         8,328            2.375

Other              5 - 20         1,287            1,184           597       up to 9.67
- -----------------------------------------------------------------------------------------
                               $151,981          $55,904       $47,272
=========================================================================================     
     
</TABLE>

<PAGE>  24

                            VALASSIS COMMUNICATIONS, INC. 
                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Valassis adopted SFAS No. 121, "Accounting for the Impairment of Long-Lived 
Assets" in the fourth quarter of 1995. SFAS No. 121 requires impairment losses
to be recorded on long-lived assets when indicators of impairment are present.
It was determined based on undiscounted projected cash flows currently estimated
to be generated by Valassis of Canada, that the carrying amount of goodwill was
overstated and a write-down of $6.2 million was recorded. The writedown was
related to the deterioration of pricing in the Canadian FSI market and in the
mail order business.

In addition, as a result of the Company's decision to discontinue its in-store 
division, goodwill of $5.3 million associated with that business was also 
written down in fiscal year 1995.

(4)  LONG-TERM DEBT

Long-term debt is summarized as follows:

<TABLE>
<CAPTION>
                                                   DEC. 31,          DEC. 31,     
(in thousands)                                       1997              1996     
- ------------------------------------------------------------------------------
<S>                                               <C>               <C>
Credit Facility                                   $  ----           $  ----     
     
GAPP Debt Facility                                   ----                10     
     
8 3/8% Senior Notes due 1997                         ----             7,290     
     
8 7/8% Senior Notes due 1999                        6,146             6,142     
     
9 3/8% Senior Subordinated Notes due 1999         106,031           134,833     
     
9.55% Senior Notes due 2003                       254,898           254,880     
- -----------------------------------------------------------------------------     
                                                  367,075           403,155
Less current portion                                 ----             7,290
- -----------------------------------------------------------------------------     
                                                 $367,075          $395,865     
=============================================================================

</TABLE>  

Minimum long-term debt maturities are approximately $112 million in 1999 and 
$255 million in 2003.

     


<PAGE>  25


                             VALASSIS COMMUNICATIONS, INC.
                       NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

CREDIT FACILITY

The Company has a $40 million Revolving Credit Agreement with Comerica Bank, 
Harris Trust and Savings Bank, and The Long-Term Credit Bank of Japan, Ltd. 
Chicago Branch (collectively, the "Banks") with Comerica acting as Agent for the
Banks. The Agreement matures on September 11, 2000. The floating-rate interest 
is calculated on either a Eurocurrency-based rate or a prime rate. 

There were no amounts outstanding on the Revolving Line at December 31, 1997 or
1996.

The Banks have a first-priority security interest in all of VCI's, and its 
subsidiaries', real and personal property.

The Credit Facility requires the Company to meet certain financial covenants. At
December 31, 1997, under the most restrictive covenant, VCI would have been able
to declare a dividend up to $12,500,000. In addition, the Credit Facility 
contains certain restrictive covenants that prescribe limits on VCI's ability
to, among other things, create or incur additional indebtedness, make certain 
investments and other restricted payments, incur liens, provide guarantees, pay
dividends and make other distributions, make acquisitions, engage in trans-
actions with affiliates, enter into mergers or consolidations, liquidate, sell,
lease, or otherwise transfer their business or property to another entity, 
engage in any business other than the business engaged in by VCI or substantial-
ly similar lines of business, and to enter into certain sales and leaseback 
transactions.

PUBLIC DEBT

The Public Debt consisting of Senior Notes due on March 15, 1999, and Senior 
Subordinated Notes due March 15, 1999, was issued under indentures dated March
15, 1992. All of the Senior Notes are general unsecured obligations of VCI and
rank on a parity in right of payment with all other Senior Indebtedness of VCI.
The Senior Subordinated Notes are general unsecured obligations of VCI and are
subordinated to all Senior Indebtedness of VCI. Interest is payable on the 2003
Senior Notes semiannually on June 1 and December 1 of each year and on March 15
and September 15 of each year, for the remaining public debt.

The stated amount of the Public Debt at December 31, 1997 is as follows:

     (in thousands)                                               STATED VALUE
     __________________________________________________________________________
     8 7/8% Senior Notes Due 1999..................................    6,150
     9 3/8% Senior Subordinated
      Notes due 1999...............................................  106,105
     9.55% Senior Notes due 2003...................................  255,000
     ___________________________________________________________________________


Debt discount is being amortized utilizing the interest method over the term of
the notes. The difference between the stated and effective interest rates is 
nominal. The debt is traded in the over-the-counter market. At December 31,
1997, the estimated fair market value of the debt was $35.3 million over stated
value. The debt had an estimated excess of fair market value over stated value 
of $17.6 million at December 31, 1996. The fair market value was estimated using
discounted cash flow analyses, based on discount rates equivalent to comparable
U.S. Treasury securities plus a spread for credit risk and other factors.

The Public Debt contains certain restrictive covenants similar to those 
described for the Credit Facility.



<PAGE>  26

                            VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(5)  PROFIT SHARING AND BONUS PLANS

The Company has discretionary profit sharing and team achievement dividend/bonus
plans covering substantially all salaried and hourly employees.

Expenses under the aforementioned plans were as follows:

<TABLE>
<CAPTION>
 
                                                   YEAR ENDED
- -----------------------------------------------------------------------------     
                                    DEC. 31,         DEC. 31,        DEC. 31,
(in thousands)                        1997             1996            1995
- -----------------------------------------------------------------------------     
<S>                                 <C>              <C>             <C>
   
Profit sharing plan                  $3,556           $4,067          $3,115
   
Bonus plans for salaried,
  sales and hourly personnel          7,809            7,021           5,535
   
Bonus plan for executives             2,295            2,295           1,800

</TABLE>

(6) INCOME TAXES

For financial reporting purposes, income before income taxes includes the 
following components.

<TABLE>
<CAPTION>
                                                   YEAR ENDED
- -----------------------------------------------------------------------------     
                                    DEC. 31,         DEC. 31,        DEC. 31,
(in thousands)                        1997             1996            1995
- -----------------------------------------------------------------------------     
<S>                                 <C>              <C>             <C>
Pre-tax income (loss):   
      United States                $115,120          $73,147         $31,611
      Foreign                           (90)          (2,095)         (8,997)
- -----------------------------------------------------------------------------   
                                   $115,030          $71,052         $22,614
=============================================================================



<PAGE>  27

  
                           VALASSIS COMMUNICATIONS, INC.
                     NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Income taxes have been charged to earnings as follows:


</TABLE>
<TABLE>
<CAPTION>
 
                                                              YEAR ENDED
- -----------------------------------------------------------------------------     
                                    DEC. 31,         DEC. 31,        DEC. 31,
(in thousands)                        1997             1996            1995
- -----------------------------------------------------------------------------
<S>                                 <C>              <C>             <C>
Federal:   
  Current                           $41,048          $23,953         $14,901
  Deferred (credit)/provision          (128)           1,778          (3,111)
   
State and Local                       4,180            2,419           1,250
- -----------------------------------------------------------------------------        
                                    $45,100          $28,150         $13,040
=============================================================================

</TABLE>

The actual income tax expense differs from expected amounts computed by applying
the U.S. federal income tax rate to earnings before income taxes as follows:
     
<TABLE>
<CAPTION>
                                                  YEAR ENDED
- -----------------------------------------------------------------------------     
                                    DEC. 31,         DEC. 31,        DEC. 31,
(in thousands)                        1997             1996            1995
- -----------------------------------------------------------------------------
<S>                                 <C>              <C>              <C>
Expected income tax expense         $40,261          $24,868          $7,915
   
Increase (decrease) in taxes
resulting from:   
   
    Tax effect of non-deductible
     foreign losses                    (347)             733           2,948
   
    Amortization of intangibles       1,500            1,500           1,500
   
    State and local income taxes,
    net of federal benefit            2,717            1,572             813
   
    Other items, net                    969             (523)           (136)
- ----------------------------------------------------------------------------------------   
ACTUAL INCOME TAX EXPENSE           $45,100          $28,150         $13,040
========================================================================================

</TABLE>

<PAGE>  28


                         VALASSIS COMMUNICATIONS, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The sources of deferred income taxes and effects of each were as follows:

<TABLE>
<CAPTION>
                                                   YEAR ENDED
- -----------------------------------------------------------------------------     
                                    DEC. 31,         DEC. 31,        DEC. 31,
(in thousands)                        1997             1996            1995
- ---------------------------------------------------------------------------    
<S>                                 <C>              <C>             <C>
Depreciation and amortization         $(198)           $(689)          $(944)
   
Accrued expenses                        (63)             ---             175
   
Write-down of assets                    ---            3,407          (3,407)
   
Other items, net                        133             (940)          1,065
- -----------------------------------------------------------------------------
                                      $(128)          $1,778         $(3,111)
=============================================================================

</TABLE>

Significant components of the Company's deferred tax liabilities and assets are
as follows:

<TABLE>
<CAPTION>
                                                 DEC. 31,             DEC. 31,
(in thousands)                                     1997                 1996
- -------------------------------------------------------------------------------
<S>                                              <C>                  <C>
Long term deferred income tax liabilities:  
  
    Fixed assets                                  $1,844               $1,826
    Intangible assets                                439                  638
    Other                                             32                  101
- -------------------------------------------------------------------------------
TOTAL LONG TERM DEFERRED INCOME TAX LIABILITIES    2,315                2,565
  
Current deferred income tax assets:  
  
    Inventory                                        547                  595
    Allowance for uncollectible accounts             410                  239
    Foreign net operating loss carryforward          708                1,611
    Other - net                                    1,009                1,254
- ------------------------------------------------------------------------------
CURRENT TOTAL DEFERRED INCOME TAX ASSETS           2,674                3,699
  
Valuation allowance for foreign
    net operating loss carryforward                 (708)              (1,611)
  
- ------------------------------------------------------------------------------
NET CURRENT DEFERRED INCOME TAX LIABILITY           $349                 $477
==============================================================================
  
</TABLE>

The Company has foreign net operating loss carryforwards of $1,745,000, of which
$630,000 expires in 2002 and $1,115,000 expires in 2003.

<PAGE>  29


                          VALASSIS COMMUNICATIONS, INC.
                    NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(7)  COMMITMENTS

Total operating lease rentals, for various office space, charged to expense was 
$3,324,000, $3,498,000 and $3,161,000 for the years ended December 31, 1997,
1996 and 1995, respectively. Entire minimum rental payments required under non-
cancelable operating leases as of December 31, 1997, are as follows:

      YEAR ENDING DECEMBER 31,                               (IN THOUSANDS)
      ____________________________________________________________________
      1998 . . . . . . . . . . . . . . . . . . . . . . . . . . . $  3,704
      1999 . . . . . . . . . . . . . . . . . . . . . . . . . . . .  3,198
      2000 . . . . . . . . . . . . . . . . . . . . . . . . . . . .  3,063
      2001 . . . . . . . . . . . . . . . . . . . . . . . . . . . .  2,349
      2002 . . . . . . . . . . . . . . . . . . . . . . . . . . . .  2,099
      Thereafter . . . . . . . . . . . . . . . . . . . . . . . . . 18,250
      --------------------------------------------------------------------
                                                                  $32,663
      ====================================================================

On January 20, 1992 and February 11, 1992, VCI's Board of Directors approved
employment agreements, which include non-compete clauses, for certain executives
which became effective upon the public offering of its common stock. All such
agreements have since been amended. Future commitments pursuant to such 
employment agreements are as follows:
     
      YEAR ENDED                         BASE SALARY    MAXIMUM CASH BONUS
      ____________________________________________________________________
      Dec. 31, 1998                      $2,295,000         $2,295,000
      Dec. 31, 1999                       1,919,375          1,919,375
      Dec. 31, 2000                       1,000,000          1,000,000
      Dec. 31, 2001                       1,000,000                ---
      Dec. 31, 2002                       1,000,000                ---
      Thereafter                          4,500,000                ---

The Company's obligation to pay the maximum cash bonus is based on the Company 
attaining certain EPS targets. The Company also provides stock options to 
certain of its executives (See Note 9).

(8)  CONTINGENCIES

The Company is involved in various claims and legal actions arising in the 
ordinary course of business. In the opinion of management, the ultimate 
disposition of these matters will not have a material adverse effect on the 
Company's financial position.

(9)  COMMON STOCK

Options granted under the 1992 qualified stock option plan, which authorized the
issuance of a maximum of 3,028,947 shares of common stock with exercise prices
at least equal to the fair market value of the shares at date of grant and, 
subject to termination of employment, expire not later than ten years from date
of grant, are not transferable other than on death, and fully vest over terms 
ranging from one to five years from date of grant. In December 1997, the Board 
approved a resolution to increase the number of available shares by 750,000 to 
3,778,947. However, this is still subject to shareholder approval at the Annual
Meeting to be held May 1998.

At December 31, 1997, there were outstanding options among 116 participants for
the purchase of 2,611,847 shares. At December 31, 1997, there were 75,993 shares
available for grant, pending shareholder approval.

<PAGE>  30
                        VALASSIS COMMUNICATIONS, INC.
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following options to purchase the Company's common shares were outstanding 
under the Plan on December 31, 1997.

<TABLE>
<CAPTION>

   YEAR OF     NUMBER OF       EXERCISE     EXPIRATION      SHARES EXERCISABLE
    GRANT        SHARES          PRICE            DATE       AT DEC. 31, 1997
- --------------------------------------------------------------------------------
<S>            <C>             <C>          <C>             <C>   
    1992       1,239,426        $17.00       03/18/02            1,239,426
    1993         111,544        $17.00       06/17/02              111,544
    1994          25,500         $9.75       11/16/03               25,500
    1994          20,386        $17.00       11/22/03               20,386
    1994         113,079        $17.00       05/10/04               83,079
    1995          26,449        $17.00       07/31/05                    2
    1996         129,419        $17.00       01/01/06               32,849
    1996          43,579        $17.00       04/22/06                8,716
    1996          45,579        $17.00       05/06/06                9,116
    1997         136,886       $21.125       01/01/07                  ---
    1997          15,000        $22.75       04/24/07                  ---
    1997         705,000      $30.3125       12/02/07                  ---

</TABLE>

A summary of the Company's stock option activity for the years ended 
December 31, 1997, 1996 and 1995, is as follows:

<TABLE>
<CAPTION>
                                    YEAR ENDED DECEMBER 31,        YEAR ENDED DECEMBER 31,
                                             1997                           1996
                                  ---------------------------    -------------------------
                                              WEIGHTED                        WEIGHTED 
                                              AVERAGE                         AVERAGE
                                             PER SHARE                       PER SHARE
                                   SHARES  EXERCISE PRICE         SHARES    EXERCISE PRICE
                                  ---------------------------    -------------------------
<S>                               <C>      <C>                   <C>        <C>
Outstanding at beginning of year  2,795,532     $16.78           2,681,914       $16.72
Granted                             862,386     $28.66             250,544       $17.00
Exercised                        (1,035,211)    $16.60             (53,394)      $14.58
Forfeited                           (10,860)    $19.09             (83,532)      $17.00
                                  ----------                     ----------
Outstanding at end of year        2,611,847     $20.77           2,795,532       $16.78
                                  ==========                     ==========
Options exercisable at year end   1,530,618                      2,280,641  
                                  ==========                      ==========
</TABLE>

<TABLE>
<CAPTION>
       
                                        YEAR ENDED DECEMBER 31,
                                                1995                          
                                      ---------------------------  
                                                   WEIGHTED                        
                                                   AVERAGE                       
                                                  PER SHARE                    
                                         SHARES  EXERCISE PRICE   
                                       ---------------------------    
<S>                                    <C>       <C>
Outstanding at beginning of year       2,662,955      $16.68
Granted                                   44,079      $17.00
Exercised                                 (2,500)      $9.75
Forfeited                                (22,620)     $12.67
                                       ----------
Outstanding at end of year             2,681,914      $16.72
                                       ==========
Options exercisable at year end        2,140,245  
                                       ==========
</TABLE>

<PAGE>  31
                       VALASSIS COMMUNICATIONS, INC.
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company has elected to follow Accounting Principles Board Opinion No. 25,
"Accounting for Stock Issued to Employees" (APB 25) and related Interpretations
in accounting for its employee stock options. Because the exercise price of the
Company's employee stock options is greater than or equal to the market price of
the underlying stock on the date of grant, no compensation expense is 
recognized.

Pro forma information regarding net income and earnings per share is required by
Statement of Financial Accounting Standards No. 123, "Accounting for Stock 
Based Compensation" and has been determined as if the Company had accounted for
its employee stock options under the fair value method of that Statement. The 
fair value for these options was estimated at the date of grant using a Black-
Scholes option pricing model with the following weighted-average assumptions for
1997, 1996 and 1995, respectively: weighted-average dividend yield of 0%, 0% and
0%, expected volatility of 36%, 34% and 36%, weighted-average risk-free interest
rates of 5.60%, 5.84% and 6.43%, and weighted-average expected lives of 5.8, 5.9
and 6.5 years.

The weighted average per share fair value of options granted during 1996 and
1995 was $6.84 and $6.09, respectively, for options granted at greater than 
market value. No such options were granted in 1997. The weighted average per 
share fair value of options granted at market value was $12.66 in 1997 and 
$7.07 in 1996. No such options were granted in 1995.

For purposes of pro forma disclosures, the estimated fair value of the options 
is amortized to expense over the options' vesting period. The Company's pro 
forma net income and earnings per share follows (in thousands except for 
earnings per share information):
                                          
                                      1997           1996             1995
                                    -------        -------           ------ 
           Pro forma net income     $68,872        $42,409           $9,535
      
           Pro forma earnings
           per share                  $1.69           $.99             $.22
      
The pro forma effects in 1997, 1996 and 1995 are not necessarily indicative of 
future pro forma adjustments. The Black-Scholes option valuation model was 
developed for use in estimating the fair value of traded options which have no
vesting restrictions and are fully transferable. In addition, option valuation 
models require the input of highly subjective assumptions including the expected
stock price volatility. Because the Company's employee stock options have 
characteristics significantly different from those of traded options, and 
because changes in the subjective input assumptions can materially affect the
fair value estimate, in management's opinion, the existing models do not 
necessarily provide a reliable single measure of the fair value of its employee
stock options.

(10)      STOCK COMPENSATION PLANS

The following summarizes the Company's stock compensation plans:

EMPLOYEE AND DIRECTOR RESTRICTED STOCK AWARD PLAN

The Employee and Director Restricted Stock Award Plan provides for the grant of
restricted stock to executives in lieu of a cash raise, to non-employee, non-
affiliated directors as a portion of their fee, and to participants in the 
Employee Stock Purchase Plan as described in the following paragraph. A total of
200,000 shares of restricted stock have been reserved for this plan. Pursuant to
an employment agreement between the Company and its Chief Operating Officer, 
Alan F. Schultz, 7,500 shares of restricted stock have been or will be issued to
Mr. Schultz annually in January 1996, 1997, 1998 and 1999, respectively, with 
each grant vesting ratably from date of grant over a three-year period. The 
expense related to the aggregate of such restricted stock will be recognized on
the straight-line method over the vesting period. Such pre-tax expense was 

<PAGE>  32
                       VALASSIS COMMUNICATIONS, INC.
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

approximately $207,000 and $74,000 for the years ended December 31, 1997 and 
1996, respectively. In addition, several executives received restricted stock 
grants totaling 23,000 shares and 36,500 shares in 1997 and 1996, respectively,
vesting over a three-year period. The related expenses will be recognized over 
the vesting period and was approximately $373,000 and $212,000 for the years 
ended December 31, 1997 and 1996, respectively. Also during 1997 and 1996, one-
half of the  total payments to the five outside directors, was paid in 
restricted stock from this plan, with a total value of $83,000 and $40,000, 
respectively.

EMPLOYEE STOCK PURCHASE PLAN

All full-time employees are eligible to participate in VCI's Employee Stock 
Purchase Plan. The plan provides that participants may authorize VCI to withhold
a portion of earnings to be used to purchase VCI's common stock at prevailing 
market prices. Under the plan, VCI contributed on behalf of each participant 
25% of the participant's contributions in 1997 and 15% in 1996. The Company's
contribution is made in the form of restricted stock with a one-year transfer
restriction and vesting. The value of the Company's stock contributed by the 
Company and expensed for the year ended December 31, 1997 totaled approximately 
$204,000 and $56,000 for 1996.

EXECUTIVE RESTRICTED STOCK PLAN

The Executive Restricted Stock Plan provides for the grant of restricted stock,
with one-year vesting, to certain executive officers. Currently, the Company's 
Chief Executive Officer, David A. Brandon, is the only executive eligible to 
receive restricted stock under this plan. The maximum number of restricted 
shares which may be issued under this plan is 250,000, provided that not more 
than 60% of such shares are awarded to any one participant. Pursuant to an 
employment agreement between the Company, and Mr. Brandon, Mr. Brandon is 
eligible to receive 30,000 shares of restricted stock each year beginning with 
1996 through 2000, if 70% or more of the year's performance target, set by the 
Compensation/Stock Option Committee, is met. The remaining 100,000 shares are 
undesignated as of December 31, 1997. Compensation expense is recognized over 
the vesting period and is dependent on the market value of stock at the end of
each quarter. Pre-tax compensation expense related to the plan for year ended 
December 31, 1997 and 1996 was approximately $922,000 and $266,000, 
respectively.

401(K) PLAN

The Company has also amended its 401(k) Plan to include a 25% match in 1997 and
a 15% match in 1996, payable in VCI stock, on each participant's annual 
contributions to the Plan that are invested in VCI stock at the end of the 
year. The expense related to this plan for the year ended December 31, 1997 
and 1996 was approximately $148,000 and $47,000, respectively. 

(11)  DIVIDENDS

On June 21, 1993, the Company suspended its policy of paying quarterly cash 
dividends. In addition, the payment of future dividends is subject to the 
restrictions described in Note 4.

(12)  ACQUISITIONS

On March 28, 1995, the Company, through an indirectly wholly-owned subsidiary, 
purchased 100% of the capital stock of McIntyre & Dodd Marketing, Inc., a print
media company in Canada involved in sales promotion and direct response 
marketing. The acquisition was made for $6,575,000 U.S. from available cash and
has been accounted for as a purchase with the acquired operations included in 
the consolidated financial statements from the date of acquisition. 



<PAGE>  33



                               VALASSIS COMMUNICATIONS, INC.
                       NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On September 8, 1994, the Company, through its wholly-owned subsidiary, 
Valassis International, Inc., purchased an 80% stockholder interest in 
GAPP (Valassis France) for $453,000. The acquisition has been accounted for as a
purchase and resulted in $706,000 of goodwill being recorded. During 1996, the
Company purchased the remaining 20% from the minority shareholder. The Company
discontinued operations of this subsidiary in April 1997.

(13)  DISPOSALS

On May 31, 1995, the Company sold substantially all of the assets and operations
of Valcheck, a marketer and printer of personal checks, to Artistic Greetings 
Incorporated in exchange for 500,000 shares of Artistic common stock valued at 
$2,100,000 and a portion of revenues received by Artistic from advertising 
previously placed by Valcheck. The sale resulted in a pretax loss of $950,000.
An 80% interest of Valcheck's operations and assets was originally acquired by 
the Company on July 8, 1994.

The Company decided at the end of 1995 to discontinue its Valassis In-Store 
Marketing division and wrote off certain assets, which consisted principally of
goodwill, in-store LED signs, and related computer hardware and software, and 
accrued the estimated cost of removing the equipment from the stores. This 
resulted in a pretax charge of $9.7 million in 1995. This division accounted 
for $.8 million and $8.1 million in revenues in 1996 and 1995, respectively. 
Losses before cost of discontinuing the business were $.3 million and $1.9 
million for the years ended December 31, 1996 and 1995, respectively. Valassis 
In-Store Marketing, Inc. was dissolved on March 3, 1997.

The Company discontinued operations of its joint venture, Valassis de Mexico and
exited this business during the first quarter of 1997. The effect on earnings of
the disposal of this business was immaterial. In addition, the Company 
discontinued operations of Valassis France, the effect of which was also not 
material.

(14) EARNINGS PER SHARE

Earnings per common share ("EPS") data were computed as follows:

<TABLE>
<CAPTION>
                                                   YEAR ENDED DECEMBER 31,
(in thousands except for share amounts)           1997      1996       1995
                                                -----------------------------
<S>                                             <C>        <C>        <C>     
Net earnings                                    $69,930    $42,902    $9,574
                                                ============================= 
Basic EPS:     
   Weighted average common shares outstanding    40,691     42,889    43,302
                                                =============================
   Net earnings per common share, basic           $1.72      $1.00     $0.22
                                                =============================

Diluted EPS:       
   Weighted average common shares outstanding    40,691     42,889    43,302
   Shares issued on exercise of dilutive options  2,604      2,796       103
   Shares purchased with proceeds of options     (2,002)    (2,737)      (76)
   Shares contingently issuable                      15         23       ---
   Shares applicable to diluted earnings         41,308     42,971    43,329
                                                -----------------------------
   Net earnings per common share, diluted         $1.69      $1.00     $0.22
                                                =============================

</TABLE>

<PAGE>  34


Unexercised employee stock options to purchase 705,000 and 2,579,000 of the 
Company's common stock as of December 31, 1997 and 1995, respectively, were not
included in the computations of diluted EPS because the options exercise prices
were greater than the average market price of the Company's common stock during
the respective periods. There were no such dilutive options as of December 31,
1996. Subsequent to December 31, 1997, the Company has repurchased in excess of
1.4 million of its common shares.

<PAGE>  35






                              INDEPENDENT AUDITORS' REPORT



The Board of Directors and Stockholders of
Valassis Communications, Inc.
Livonia, Michigan


     We have audited the accompanying consolidated balance sheet of Valassis 
Communications, Inc. and subsidiaries (the "Company") as of December 31, 1997 
and the related consolidated statements of income, stockholders' deficit, and 
cash flows for the year then ended. Our audit also included the financial 
statement schedule listed in the Index at Item 14(a). These consolidated 
financial statements and financial statement schedule are the responsibility 
of the Company's management. Our responsibility is to express an opinion on 
the consolidated financial statements and financial statement schedule based 
on our audit. 

     We conducted our audit in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the consolidated financial 
statements are free of material misstatement. An audit includes examining, on 
a test basis, evidence supporting the amounts and disclosures in the 
consolidated financial statements. An audit also includes assessing the 
accounting principles used and significant estimates made by management, as 
well as evaluating the overall consolidated financial statement presentation. 
We believe that our audit provides a reasonable basis for our opinion.

     In our opinion, such 1997 consolidated financial statements present fairly
in all material respects, the financial position of Valassis Communications, 
Inc. and subsidiaries at December 31, 1997, and the results of its operations 
and its cash flows for the year then ended in conformity with generally 
accepted accounting principles. Also in our opinion, such financial statement 
schedule, when considered in relation to the basic consolidated financial 
statements taken as a whole, presents fairly in all material respects the 
information set forth therein.

     


DELOITTE & TOUCHE LLP
     
Detroit, Michigan
February 10, 1998

<PAGE>  36





                           INDEPENDENT AUDITORS' REPORT


The Board of Directors
Valassis Communications, Inc.

     We have audited the accompanying consolidated balance sheet of Valassis 
Communications, Inc. as of December 31, 1996 and the related consolidated 
statements of operations, stockholders' equity (deficit), and cash flows for 
the years ended December 31, 1996 and 1995. Our audits also included the 1996 
and 1995 financial statement schedule listed in the Index at Item 14(a). 
These financial statements and schedule are the responsibility of the 
Company's management. Our responsibility is to express an opinion on these 
consolidated financial statements and schedule based on our audits.

     We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to 
obtain reasonable assurance about whether the financial statements are free 
of material misstatement. An audit includes examining, on a test basis, 
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing the accounting principles used and 
significant estimates made by management, as well as evaluating the overall 
financial statement presentation. We believe that our audits provide a 
reasonable basis for our opinion.

     In our opinion, the consolidated financial statements referred to above 
present fairly, in all material respects, the consolidated financial position 
of Valassis Communications, Inc. at December 31, 1996, and the consolidated 
results of its operations and its cash flows for the years ended December 31, 
1996 and 1995, in conformity with generally accepted accounting principles. 
Also in our opinion, the related 1996 and 1995 financial statement schedule, 
when considered in relation to the basic financial statements taken as a 
whole, presents fairly in all material respects the information set forth 
therein.

                                              ERNST & YOUNG LLP



Detroit, Michigan
February 10, 1997

<PAGE>  37



ITEM 9.  CHANGES AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
         DISCLOSURE

         Disclosure responsive to this item has been previously reported (as 
that term is defined under the Securities Exchange Act of 1934, as amended) in 
the Company's Current Report on Form 8-K dated September 30, 1997.

PART III



     Certain information required by Part III is omitted from this report in 
that the registrant will file a definitive proxy statement pursuant to 
Regulation 14A (the "Proxy Statement") not later than 120 days after the end of
the fiscal year covered by this Report, and certain information included therein
is incorporated herein by reference.

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     The information required by the Item is incorporated herein by reference to
the Company's Proxy Statement.

ITEM 11.  EXECUTIVE COMPENSATION

     The information required by this Item is incorporated by reference to the 
Company's Proxy Statement, excluding the Stock Price Performance Graph and the 
Compensation/Stock Option Committee Report on Executive Compensation.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The information required by this Item is incorporated herein by reference 
to the Company's Proxy Statement.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The information required by this Item is incorporated herein by reference 
to the Company's Proxy Statement.


<PAGE>  38


PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)    The following documents are filed as a part of this Report:

       1.   Financial Statements. The following consolidated financial 
            statements of Valassis Communications, Inc. and subsidiaries are
            included in Item 8:

            Consolidated Balance Sheets as of December 31, 1997 and 1996.

            Consolidated Statements of Operations for the Years Ended 
            December 31, 1997, 1996 and 1995.

            Consolidated Statements of Stockholders' Deficit for the Years Ended
            December 31, 1997, 1996 and 1995.

            Consolidated statements of Cash Flows for the Years Ended 
            December 31, 1997, 1996 and 1995.

            Notes to Consolidated Financial Statements

            Independent Auditors' Reports

       2.   Financial Statement Schedules.  The following consolidated financial
            statement schedule of Valassis Communications, Inc. for the year 
            ended December 31, 1997, 1996 and 1995.

                  Schedule                                              Page
                  --------                                              ----
                  II       Valuation and Qualifying Accounts . . . . . . S-2

            Schedules not listed above have been omitted because they are not 
            applicable or are not required or the information required to be set
            forth therein is included in the Consolidated Financial Statements 
            or Notes thereto.
  
       3.   Exhibits.  The Exhibits on the accompanying Index to Exhibits 
            immediately following the financial statement schedules are filed as
            part of, or incorporated by reference into, this Report.

(b)    Reports on Form 8-K.

            No reports on Form 8-K were filed by the Company during the fiscal 
            quarter ended December 31, 1997.

<PAGE>  39



SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.

VALASSIS COMMUNICATIONS, INC.


By: /s/David A. Brandon                                       March 25, 1998
    -----------------------------                           ----------------- 
    David A. Brandon                                          Date
    President and Chief Executive Officer

     Pursuant to the requirements of the Securities Exchange Act of 1934, this 
Report has been signed below by the following persons on behalf of the 
Registrant and in the capacities and on the dates indicated.

Signature                                   Title                    Date       
- --------------------     -------------------------------------  ----------------

/s/David A. Brandon      Chairman of the Board of Directors,     March 25, 1998
- --------------------     President and Chief Executive Officer
                         (Principal Executive Officer)

/s/Larry L. Johnson      Director                                March 25, 1998
- --------------------

s/Mark C. Davis          Director                                March 25, 1998
- --------------------

/s/Jon M. Huntsman, Jr.  Director                                March 25, 1998
- --------------------

/s/Brian M. Powers       Director                                March 25, 1998
- --------------------

/s/Robert L. Recchia     Chief Financial Officer and Director    March 25, 1998
- --------------------     (Principal Financial and
                         Accounting Officer)

/s/Alan F. Schultz       Chief Operating Officer                 March 25, 1998 
- --------------------     and Director

/s/Faith Whittlesey      Director                                March 25, 1998
- -------------------


<PAGE>  40


                               Schedule II

 
                      VALASSIS COMMUNICATIONS, INC.


                    VALUATION AND QUALIFYING ACCOUNTS
               YEARS ENDED DECEMBER 31, 1997, 1996 AND 1995
                              (IN THOUSANDS)

<TABLE>
<CAPTION>  

                                                      CHARGED                   BALANCE
                                        BALANCE AT      TO                        AT
                                        BEGINNING    COSTS AND   DEDUCTIONS     END OF 
     DESCRIPTION                        OF PERIOD    EXPENSES       (1)         PERIOD
- ------------------------------------   -----------  ----------   -----------   ---------
<S>                                    <C>          <C>          <C>
Allowance for doubtful        
   accounts (deducted from        
   accounts receivable):        
      Year Ended December 31, 1997 . . .   $684        $900         $413        $1,171
      Year Ended December 31, 1996 . . .    810         600          726           684
      Year Ended December 31, 1995 . . .  1,162         675        1,027           810
          
          
</TABLE>


     (1)  Accounts deemed to be uncollectible.




















                                         S-2









<PAGE>  41



                                   EXHIBIT INDEX

Exhibit
Number                                                                     Page
- ---------        
3.1         Restated Certificate of Incorporation of Valassis 
            Communications, Inc. (incorporated by reference to Exhibit 3.1 
            to the Company's Registration Statement No. 33-45189)

3.2         Amended and Restated By-laws of Valassis Communications, Inc. 
            (incorporated by reference to Exhibit 3.2 to the Company's 
            Registration Statement No. 33-45189)

4.1         Indenture between Valassis Communications, Inc. and The Bank 
            of New York, as trustee, relating to the 9.55% Senior Notes 
            due 2003 (incorporated by reference to Exhibit 4.1 to the 
            Company's Form 10-K for the transition period July 1, 1994 to 
            December 31, 1994)

10.1        Form of Indenture between Valassis Communications,  Inc. and 
            The Bank of New York, as trustee, relating to the 8-3/8% 
            Senior Notes due 1997 (incorporated by reference to Exhibit 
            4.1 to the Company's Registration Statement No. 33-45285)

10.1(a)     First Supplemental Indenture dated as of March 31, 1993 
            (incorporated by reference to Exhibit 10.1(a) to the Company's 
            1993 Form 10-K)

10.2        Form of Indenture between Valassis Communications, Inc. and 
            The Bank of New York, as trustee, relating to the 8-7/8% 
            Senior Notes due 1999 (incorporated by reference to Exhibit 
            4.3 to the Company's Registration Statement No. 33-45285)

10.2(a)     First Supplemental Indenture dated as of March 31, 1993 
            (incorporated by reference to Exhibit 10.2(a) to the Company's 
            1993 Form 10-K)

10.3        Form of Indenture between Valassis Communications, Inc. and 
            The Bank of New York, as trustee, relating to the 9-3/8% 
            Senior Subordinated Notes due 1999 (incorporated by reference 
            to Exhibit 4.2 to the Company's Registration Statement No. 33-
            45285)

10.3(a)     First Supplemental Indenture dated as of March 31, 1993 
            (incorporated by reference to Exhibit 3 to the Company's Form 
            8-K dated as of March 31, 1993)

10.4        Credit Agreement dated as of March 6, 1992 (the "Credit 
            Facility"), among Valassis Communications, Inc., the  
            institutions named therein, the institutions named therein as 
            issuing banks, CitiCorp USA, Inc., as agent and administrative 
            agent, and Westpac Banking Corporation, as agent (incorporated 
            by reference to Exhibit 10.3 to the Company's Registration 
            Statement No. 33-45189)

<PAGE>  42


     

10.4(a)     Amended and Restated Amendment No. 1 to the Credit Facility, 
            dated as of March 6, 1992 (incorporated by reference to 
            Exhibit 10.3(a) to the Company's Registration Statement No. 
            33-45189)

10.4(b)     Amendment No. 2 to the Credit Facility, dated as of May 15, 
            1992 (incorporated by reference to Exhibit 10.3(b) to the 1992 
            Form 10-K)

10.4(c)     Amendment No. 3 to the Credit Facility, dated as of June 10, 
            1992 (incorporated by reference to Exhibit 10.3(c) to the 1992 
            Form 10-K)

10.4(d)     Amendment No. 4 to the Credit Facility, dated as of August 24, 
            1992 (incorporated by reference to Exhibit 10.3(d) to the 1992   
            Form 10-K)

10.4(e)     Amended and Restated Credit Agreement dated as of March 31, 
            1993 (incorporated by reference to Exhibit 10.3(e) to the 
            Company's 1993 Form 10-K)

10.4(f)     Amendment No. 1 to the Amended and Restated Credit Agreement 
            dated as of July 26, 1993 (incorporated by reference to 
            Exhibit 10.3(f) to the Company's 1993 Form 10-K)

10.4(g)     Amended and Restated Credit Agreement dated as of December 29, 
            1993 (incorporated by reference to Exhibit 10.4(g) to the 
            Company's 1994 Form 10-K)

10.4(h)     Amendment No. 4 to the Amended and Restated Credit Agreement 
            dated as of December 29, 1993 (incorporated by reference to 
            Exhibit 10.4(h) to the Company's Form 10-K for the transition 
            period July 1, 1994 to December 31, 1994)

10.5*       Employment Agreement, dated January 20, 1992, among David A. 
            Brandon, Valassis Communications, Inc. and Valassis Inserts, 
            Inc. (incorporated by reference to Exhibit 10.4 to the 
            Company's Registration Statement No. 33-45189)

10.5(a)*    Amendment To Employment Agreement and Non Qualified Stock 
            Option Agreement of David A. Brandon dated as of June 18, 1993 
            (incorporated by reference to Exhibit 10.4(a) to the Company's 
            1993 Form 10-K)

10.5(b)*    Amendment to Employment Agreement and Non Qualified Stock 
            Option Agreement of David A. Brandon dated as of July 9, 1995 
            (incorporated by reference to Exhibit 10.5(b) to the Company's 
            1995 Form 10-K)
     
10.5(c)*    Amendment to Employment Agreement of David A. Brandon dated as 
            of December 22, 1995 (incorporated by reference to Exhibit 
            10.5(c) to the Company's 1995 Form 10-K)





<PAGE>  43


10.6*       Employment Agreement, dated January 20, 1992 among Robert L. 
            Recchia, Valassis Communications, Inc. and Valassis Inserts, 
            Inc., including amendment dated February 11, 1992 
            (incorporated by reference to Exhibit 10.5 to the Company's 
            Registration Statement No. 33-45189)

10.6(a)*    Amendment to Employment Agreement and Non Qualified Stock 
            Option Agreement of Robert Recchia dated January 2, 1996 
            (incorporated by reference to Exhibit 10.6(a) to the Company's 
            1995 Form 10-K)

10.6(b)*    Amendment to Employment Agreement and Non Qualified Stock 
            Option Agreement of Robert Recchia dated January 3, 1997 
            (incorporated by reference to Exhibit 10.6(b) to the Company's 
            1996 Form 10-K)

10.7*       Employment Agreement, dated January 20, 1992, among Barry P. 
            Hoffman, Valassis Communications, Inc. and Valassis Inserts, 
            Inc., including amendment dated February 11, 1992 
            (incorporated by reference to Exhibit 10.6 to the Company's 
            Registration Statement No. 33-45189)

10.7(a)*    Amendment to Employment Agreement and Non Qualified Stock 
            Option Agreement of Barry P. Hoffman dated December 19, 1995 
            (incorporated by reference to Exhibit 10.7(a) to the Company's 
            1995 Form 10-K)

10.7(b)*    Amendment to Employment Agreement and Non-Qualified Stock 
            Option Agreement of Barry P. Hoffman dated December 12, 1997

10.8        1992 Long-Term Incentive Plan, as amended (incorporated by 
            reference to Exhibits 4.1 and 4.2 to the Company's Form S-8 
            filed on February 17, 1993, No. 33-59670)

10.8(a)     Third Amendment of 1992 Long-Term Incentive Plan (incorporated 
            by reference to Exhibit D of the Company's Proxy Statement 
            dated as of April 26, 1996

10.9        Valassis Inserts, Inc. Employees' 401(k) Retirement Savings 
            Plan (incorporated by reference to Exhibit 10.8 to the 
            Company's Registration Statement No. 33-45189)

10.9(a)     First Amendment of the Valassis Communications, Inc. 
            Employees' 401(k) Retirement Savings Plan (incorporated by 
            reference to Exhibit 10.9(a) to the Company's 1995 Form 10-K)

10.10       Valassis Inserts, Inc. Employees' Profit Sharing Plan 
            (incorporated by reference to  Exhibit 10.9 to the Company's 
            Registration Statement No. 33-45189)
     
10.10(a)    First Amendment of the Valassis Communications, Inc. 
            Employees' Profit Sharing Plan (incorporated by reference to 
            Exhibit 10.10(a) to the Company's 1995 Form 10-K)

10.11       Tax Sharing Agreement, dated as of December 31, 1991, among 
            CII Holdings Group, Inc. and each of its U.S. subsidiaries and 
            Valassis Communications, Inc. (incorporated by reference to 
            Exhibit 10.10 to the Company's Registration Statement No. 33-
            45189)
     

<PAGE>  44     
     
10.12       Access Agreement, dated as of December 31, 1991, among 
            Valassis Communications, Inc., Consolidated Press Holdings 
            Limited and certain of its affiliates (incorporated by 
            reference to Exhibit 10.11 to the Company's Registration 
            Statement No. 33-45189)

10.13       Consolidated Federal Income Tax Liability Allocation 
            Agreement, dated July 1, 1989, between Valassis 
            Communications, Inc. and certain subsidiaries (incorporated by 
            reference to Exhibit 10.13 to the Company's Registration 
            Statement No. 33-45189)

10.14       Valassis Inserts, Inc. Plant Employees Pension Plan 
            (incorporated by reference to Exhibit 10.14 to the Company's 
            Registration Statement No. 33-45189)

10.15*      Employment Agreement among Richard N. Anderson, Valassis 
            Communications, Inc. and Valassis Inserts, Inc. (incorporated 
            by reference to Exhibit 10.16 to the Company's Registration 
            No. 33-45189)

10.15(a)*   Amendment to Employment Agreement among Richard N. Anderson, 
            Valassis Communications, Inc. and Valassis Inserts, Inc. 
            (incorporated by reference to Exhibit 10.15(a) to the 
            Company's Form 10-K for the transition period of July 1, 1994 
            to December 31, 1994)

10.15(b)*   Amendment to Employment Agreement and Non Qualified Stock 
            Option Agreement of Richard N. Anderson dated December 15, 
            1995 (incorporated by reference to Exhibit 10.15(b) to the 
            Company's 1995 Form 10-K)

10.16*      Employment Agreement among Alan F. Schultz, Valassis 
            Communications, Inc. and Valassis Inserts, Inc. (incorporated 
            by reference to Exhibit 10.17 to the Company's Registration 
            Statement No. 33-45189)

10.16(a)*   Amendment to Employment Agreement among Alan F. Schultz, 
            Valassis Communications, Inc. and Valassis Inserts, Inc. 
            (incorporated by reference to Exhibit 10.16(a) to the Form 10-
            K for the transition period of July 1, 1994 to December 31, 
            1994)

10.16(b)*   Amendment to Employment Agreement and Non Qualified Stock 
            Option of Alan F. Schultz dated December 19, 1995 
            (incorporated by reference to Exhibit 10.16(b) to the 
            Company's 1995 Form 10-K)

10.17       Valassis Communications, Inc. Employee Stock Purchase Plan 
            (incorporated by reference to Exhibit 10.17 to the 1992 Form 
            10-K)

10.18*      Valassis Communications, Inc. Non-Employee Directors' Stock 
            Compensation Plan (incorporated by reference to Exhibit 4.3 to 
            the Company's Form S-8 filed on February 17, 1993, No. 33-
            59670)

     

<PAGE>  45



10.19*      Senior Executive Annual Bonus Plan (incorporated by reference 
            to Exhibit A to the Company's Proxy Statement dated October 
            24, 1994

10.19(a)    First Amendment to Senior Executive Annual Bonus Plan 
            (incorporated by reference to Exhibit E to the Company's Proxy 
            Statement dated April 15, 1996.

10.20       Conpress Stock Option Agreement (incorporated by reference to 
            Exhibit 10.20 to the Company's June 30, 1996 Form 10-Q)

10.21       Lease for New Headquarters Building (incorporated by reference 
            to Exhibit 10.21 to the Company's June 30, 1996 Form 10-Q)

10.22       Revolving Credit Agreement dated as of August 11, 1995 
            (incorporated by reference to Exhibit 10.25(a) to the 
            Company's Registration Statement No. 333-28685)

10.23       First Amendment to Revolving Credit Agreement dated as of 
            December 15, 1995 (incorporated by reference to Exhibit 
            10.26(b) to the Company's Registration Statement No. 333-
            28685)

10.24       Amendment Number 2 to Revolving Credit Agreement dated as of 
            May 20, 1996 (incorporated by reference to Exhibit 10.26(b) to 
            the Company's Registration Statement No. 333-28685)

10.25       Waiver to Revolving Credit Agreement dated as of June 23, 1995 
            (incorporated by reference to Exhibit 10.26(b) to the 
            Company's Registration Statement No. 333-28685)

10.26       Executive Restricted Stock Plan (incorporated by reference to 
            Exhibit A to the Company's Proxy Statement dated April 25, 
            1996)

10.27       First Amendment of Executive Restricted Stock Plan 
            (incorporated by reference to Exhibit A to the Company's Proxy 
            Statement dated April 25, 1996)

10.28       Employee and Director Restricted Stock Award Plan 
            (incorporated by reference to Exhibit B to the Company's Proxy 
            Statement dated April 25, 1996)

10.29       Employee Stock Purchase Plan (incorporated by reference to 
            Exhibit C to the Company's Proxy Statement dated April 25, 
            1996)

10.30       Form of Registration Rights Agreement between the Company and 
            the Selling Stockholder (incorporated by reference to Exhibit 
            10.18 to the Company's Registration Statement No. 333-28685)

10.31       Assignment of Stock Option Agreement dated June 5, 1997 among 
            Conpress Cayman, LDC, Consolidated Press International 
            (Netherlands Antilles) N.V. and the Company (incorporated by 
            reference Exhibit 10.19 to the Company's Registration 
            Statement No. 333-28685)

     

<PAGE>  46



21.1          Subsidiaries of Valassis Communications, Inc.

23.1          Consent of Independent Auditors

23.2          Consent of Independent Auditors

27.0          Financial Data Schedule



     




*Constitutes a management contract or compensatory plan or arrangement.

<PAGE>  47



                                     EXHIBIT 21.1



Subsidiaries of Valassis Communications, Inc.

     VCI Enterprises, Inc.
     VCI Properties, Inc.
     Valassis Direct Response, Inc.
     Valassis International, Inc.
     Destination Marketing Group, Inc.
     Blue Streak, Inc.
     Promotion Watch, Inc.

<PAGE>  48





                                     EXHIBIT 23.1


INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference of our report dated February 10,
1998, appearing in this Annual Report on Form 10-K of Valassis Communications,
Inc. for the year ended December 31, 1997 in the following Registration 
Statements of Valassis Communications, Inc.:

FORM      REGISTRATION NO.              DESCRIPTION
- --------  ----------------  ----------------------------------------------------
Form S-8     33-59670       1992 Long-Term Incentive Plan
                            1992 Non-Employee Directors' Stock Compensation Plan
Form S-8      333-022       1992 Long-Term Incentive Plan
Form S-8      333-024       Employees' 401(k) Retirement Savings Plan
                            Employee Stock Purchase Plan
                            Employee and Director Restricted Stock Award Plan
                            Executive Restricted Stock Award Plan



DELOITTE & TOUCHE LLP

Detroit, Michigan
March 26, 1998



<PAGE>  49

                                      Exhibit 23.2




                            CONSENT OF INDEPENDENT AUDITORS



     We consent to the incorporation by reference in the Registration Statement 
(Form S-8 No. 33-59670) pertaining to the Valassis Communications, Inc. 1992 
Long-Term Incentive Plan and the Valassis Communications, Inc. 1992 Non-
Employee Directors' Stock Compensation Plan, in the Registration Statement 
(Form S-8 No. 333-022) pertaining to the Valassis Communications, Inc. 1992 
Long-Term Incentive Plan, in the Registration Statement (Form No. 333-024) 
pertaining to the Valassis Communications, Inc. Employees' 401(k) Retirement 
Savings Plan, the Valassis Communications, Inc. Employee Stock Purchase Plan, 
the Valassis Communications, Inc. Employee and Director Restricted Stock 
Award Plan and the Valassis Communications, Inc. Executive Restricted Stock 
Award Plan and in the Registration Statement (Form S-3 No. 33-83640) and in 
the related Prospectus of our report dated February 10, 1997, with respect to 
the 1996 and 1995 consolidated financial statements and schedule of Valassis 
Communications, Inc. included in the Annual Report (Form 10-K) for the year 
ended December 31, 1997.


                                                                         
ERNST & YOUNG LLP



     Detroit, Michigan
     March 23, 1998


<PAGE>  50





                                  AMENDMENT
                                     TO
                             EMPLOYMENT AGREEMENT
                                     AND
                     NON-QUALIFIED STOCK OPTION AGREEMENT


     This AMENDMENT TO EMPLOYMENT AGREEMENT (the "Amendment") is made 
December 12, 1997 by and between Valassis Communications, Inc. (the
"Corporation") and Barry P. Hoffman (the "Executive").


     WHEREAS, the Corporation and the Executive entered into that certain 
employment agreement effective as of March 18, 1992, as amended January 2, 1996 
(the "Employment Agreement");

     WHEREAS, the Corporation entered into a NON-QUALIFIED STOCK OPTION 
AGREEMENT with the Executive effective on March 18, 1992, as amended 
February 11, 1992 (the "Option Agreement"); and

     WHEREAS, the Corportion and the Executive desire to amend the Employment 
Agreement and the Option Agreement to extend the term of employment under the 
Employment Agreement.

     NOW THEREFORE, in consideration of the above recitals, the parties hereto 
agree as set forth below.

      1.   Section 1(b) of the Employment Agreement shall be amended to read in
its entirety as follows:

          "The Employment Period shall commence as of the consummation date (the
"Effective Date") of the initial public offering of the common stock of VCI (the
"IPO") and shall continue until the close of business on June 30, 1999."

      2.   All other terms of the Employment Agreement and the Option Agreement 
shall remain in full force and effect.

      3.   This instrument, together with the Employment Agreement and the 
Option Agreement, contains the entire agreement of the parties with respect to 
the subject matter hereof. The amendments to the Employment Agreement and the 
Option Agreement contained in this Amendment shall be effective from and after 
January 1, 1997.
     

<PAGE>  51




     IN WITNESS WHEREOF, the Executive and the Corporation have caused this 
Agreement to be executed as of the day and year first above written.


                  VALASSIS COMMUNICATION, INC.

                  By: __________________________________

                  Name: ________________________________

                  Title: _______________________________



                        /s/  Barry P. Hoffman
                     _____________________________________
                               Barry P. Hoffman





 





<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               DEC-31-1997
<CASH>                                           35437
<SECURITIES>                                         0
<RECEIVABLES>                                    82852
<ALLOWANCES>                                      1171
<INVENTORY>                                      26695
<CURRENT-ASSETS>                                151087
<PP&E>                                          148329
<DEPRECIATION>                                  108098
<TOTAL-ASSETS>                                  240885
<CURRENT-LIABILITIES>                           148453
<BONDS>                                         367075
                                0
                                          0
<COMMON>                                           445
<OTHER-SE>                                    (277412)
<TOTAL-LIABILITY-AND-EQUITY>                    240885
<SALES>                                         672622
<TOTAL-REVENUES>                                675496
<CGS>                                           436174
<TOTAL-COSTS>                                   436174
<OTHER-EXPENSES>                                 85980
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               38312
<INCOME-PRETAX>                                 115030
<INCOME-TAX>                                     45100
<INCOME-CONTINUING>                              69930
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     69930
<EPS-PRIMARY>                                     1.72
<EPS-DILUTED>                                     1.69
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission