VALASSIS COMMUNICATIONS INC
8-A12B, 1999-09-27
ADVERTISING
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                                    FORM 8-A

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                FOR REGISTRATION OF CERTAIN CLASSES OF SECURITIES
                     PURSUANT TO SECTION 12(B) OR (G) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                          VALASSIS COMMUNICATIONS, INC.
                          -----------------------------
             (Exact name of registrant as specified in its charter)

                DELAWARE                                38-2760940
                --------                                ----------
(State of incorporation or organization)    (I.R.S. Employer Identification No.)

         19975 VICTOR PARKWAY,
           LIVONIA, MICHIGAN                              48152
           -----------------                              -----
(Address of principal executive offices)                (Zip Code)

Securities to be registered pursuant to Section 12(b) of the Act:

               Title of each class              Name of each exchange on which
               to be so registered              each class is to be registered

      RIGHTS TO PURCHASE SHARES OF JUNIOR
      PREFERRED STOCK, SERIES A, PAR VALUE      NEW YORK STOCK EXCHANGE, INC.
      $.01 PER SHARE
      ------------------------------------


     If this form relates to the registration of a class of securities pursuant
to Section 12(b) of the Exchange Act and is effective pursuant to General
Instruction A.(c), check the following box.[X]

     If this form relates to the registration of a class of securities pursuant
to Section 12(g) of the Exchange Act and is effective pursuant to General
Instruction A.(d), check the following box.[ ]

     Securities Act Registration Statement file number to which this form
relates (if applicable):

     Securities to be registered pursuant to Section 12(g) of the Act:

                                      NONE

                                (Title of class)


<PAGE>


                 INFORMATION REQUIRED IN REGISTRATION STATEMENT


     ITEM 1.  DESCRIPTION OF REGISTRANT'S SECURITIES TO BE REGISTERED

         This summary description of the Rights does not purport to be complete
and is qualified in its entirety by reference to the Rights Agreement which is
attached as an exhibit to this Form 8-A.

     ITEM 2.  EXHIBITS

            1.    Rights Agreement, dated September 1, 1999 between the Company
                  and The Bank of New York (including exhibits thereto).



<PAGE>



            Pursuant to the requirements of Section 12 of the Securities
     Exchange Act of 1934, the registrant has duly caused this registration
     statement to be signed on its behalf by the undersigned, thereto duly
     authorized.


     Dated:  September 24, 1999             VALASSIS COMMUNICATIONS, INC.


                                            By:   /s/ Robert L. Recchia
                                               ---------------------------------
                                            Name:     Robert L. Recchia
                                            Title:    Chief Financial Officer



================================================================================

                                RIGHTS AGREEMENT

                          Dated as of September 1, 1999

                                 by and between



                          VALASSIS COMMUNICATIONS, INC.

                                       and

                              THE BANK OF NEW YORK,

================================================================================



<PAGE>


                                TABLE OF CONTENTS

                                                                            PAGE

Section 1.   Certain Definitions..............................................1

Section 2.   Appointment of Rights Agent......................................5

Section 3.   Issue of Rights Certificates.....................................5

Section 4.   Form of Rights Certificates......................................6

Section 5.   Countersignature and Registration................................7

Section 6.   Transfer, Split Up, Combination and Exchange of Rights
             Certificates; Mutilated, Destroyed, Lost or Stolen Rights
             Certificates.....................................................8

Section 7.   Exercise of Rights; Purchase Price; Expiration Date of Rights....8

Section 8.   Cancellation of Rights Certificates.............................10

Section 9.   Reservation and Availability of Preferred Stock.................10

Section 10.  Preferred Stock Record Date.....................................11

Section 11.  The Flip-In.....................................................12

Section 12.  The Flip-Over...................................................14

Section 13.  Adjustment of Purchase Price, Number and Kind of Shares or
             Number of Rights................................................16

Section 14.  Fractional Rights and Fractional Shares.........................20

Section 15.  Rights of Action................................................21

Section 16.  Agreement of Rights Holders.....................................21

Section 17.  Rights Holder Not Deemed a Stockholder..........................22

Section 18.  Concerning the Rights Agent.....................................22

Section 19.  Merger or Consolidation or Change of Name of Rights Agent.......23

Section 20.  Duties of Rights Agent..........................................23

Section 21.  Change of Rights Agent..........................................26

Section 22.  Issue of New Rights Certificates................................27

Section 23.  Redemption and Termination......................................27

Section 24.  Exchange........................................................27

Section 25.  Notice of Certain Events........................................28

Section 26.  Notices.........................................................29

Section 27.  Supplements and Amendments......................................30

Section 28.  Successors......................................................30


<PAGE>

                                TABLE OF CONTENTS
                                   (CONTINUED)

                                                                            PAGE

Section 29.  Benefits of this Agreement......................................30

Section 30.  Severability....................................................30

Section 31.  Governing Law...................................................30

Section 32.  Counterparts....................................................31

Section 33.  Descriptive Headings............................................31




<PAGE>

                                    EXHIBITS
                                    --------

EXHIBIT A -- Form of Certificate of Designations of Preferred Stock
EXHIBIT B -- Forms of Rights Certificates
EXHIBIT C -- Form of Summary of Rights to Purchase Preferred Stock


<PAGE>

                                RIGHTS AGREEMENT


         Rights Agreement, dated as of September 1, 1999 (the "Agreement"),
between VALASSIS COMMUNICATIONS, INC., a Delaware corporation (the "COMPANY"),
and THE BANK OF NEW YORK, a New York banking corporation, (the "RIGHTS AGENT").

                              W I T N E S S E T H:

         WHEREAS, on September 1, 1999, the Board of Directors of the Company
authorized and declared a dividend distribution of one Right (as hereinafter
defined) for each outstanding share of common stock, par value $0.01 per share,
of the Company (the "COMMON STOCK") outstanding on September 15, 1999 (the
"RECORD DATE"), and the issue of one Right for each share of Common Stock of the
Company issued between the Record Date and the Separation Date (as hereinafter
defined), each Right representing the right to purchase one one-hundredth of a
share of Series A Junior Preferred Stock of the Company having the rights,
powers and preferences set forth in the form of Certificate of Designations,
attached hereto as Exhibit A, upon the terms and subject to the conditions
hereinafter set forth (the "RIGHTS");

         NOW, THEREFORE, in consideration of the premises and the mutual
agreements herein set forth, the parties hereby agree as follows:

         Section 1. Certain Definitions. For purposes of this Agreement, the
following terms have the meanings indicated:

                  (a) "ACQUIRING PERSON" shall mean any Person (as that
         term is hereinafter defined) who or which, together with all
         Affiliates (as hereinafter defined) and Associates (as
         hereinafter defined) of the Person, shall be the Beneficial
         Owner (as hereinafter defined) of 15% or more of the shares of
         Common Stock then outstanding and shall include all Affiliates
         and Associates of the Person, but shall not include the
         Company, any Subsidiary of the Company, any employee benefit
         plan of the Company or any Subsidiary of the Company or any
         entity holding shares of Common Stock organized, appointed or
         established by the Company for or pursuant to the terms of any
         such plan.

                  (b) "AFFILIATE" shall mean, with respect to a
         specified Person, a Person that directly, or indirectly
         through one or more intermediaries, controls or is controlled
         by, or is under common control with, the Person specified.

                  (c) "ASSOCIATE" shall mean, with respect to a
         specified Person, (i) any corporation or organization (other
         than the Company or a Subsidiary of the Company) of which the
         Person is an officer, director or partner or is, directly or
         indirectly, the beneficial owner of 10% or more of any class
         of equity security as defined in Rule 3a-11 of the General
         Rules and Regulations under the Exchange Act, (ii) any trust
         or other estate in which the Person has a substantial
         beneficial interest or as to which the Person serves as
         trustee or in a similar fiduciary capacity, and (iii) any

<PAGE>

         relative or spouse of the Person, or any relative of the
         spouse, who has the same home as the Person, or is an officer
         or director of any corporation controlling or controlled by
         the Person.

                  (d) "BENEFICIAL OWNERSHIP" shall be determined
         pursuant to Rule 13d-3 of the General Rules and Regulations
         under the Exchange Act (or any successor rule or statutory
         provision), provided, however, that a Person shall, in any
         event, also be deemed to be the "BENEFICIAL OWNER" of any
         securities:

                           (i) that the Person or any
                  Affiliate or Associate thereof beneficially
                  owns, directly or indirectly;

                           (ii) that the Person or any
                  Affiliate or Associate thereof, directly or
                  indirectly, has the right to acquire
                  (whether the right is exercisable
                  immediately or only after the passage of
                  time) pursuant to any agreement, arrangement
                  or understanding (whether or not in writing)
                  or upon the exercise of conversion rights,
                  exchange rights, rights, warrants or
                  options, or otherwise; provided, however,
                  that a Person shall not be deemed the
                  "Beneficial Owner" of, or to "beneficially
                  own," (A) securities tendered pursuant to a
                  tender or exchange offer made by or on
                  behalf of the Person or any Affiliate or
                  Associate thereof until the tendered
                  securities are accepted for purchase or
                  exchange, or (B) securities issuable upon
                  exercise of the Rights;

                           (iii) that the Person or any
                  Affiliate or Associate thereof, directly or
                  indirectly, has sole or shared voting or
                  investment power with respect thereto
                  pursuant to any agreement, arrangement or
                  understanding (whether or not in writing);
                  provided, however, that a Person shall not
                  be deemed the "Beneficial Owner' of, or to
                  "beneficially own," any security under this
                  subparagraph (iii) as a result of an
                  agreement, arrangement or understanding to
                  vote the security if the agreement,
                  arrangement or understanding (A) arises
                  solely from a revocable proxy given in
                  response to a public proxy or consent
                  solicitation made pursuant to, and in
                  accordance with, the applicable provisions
                  of the General Rules and Regulations under
                  the Exchange Act, and (B) is not also then
                  reportable by the Person on Schedule 13D
                  under the Exchange Act; or

                           (iv) that are beneficially owned,
                  directly or indirectly, by any other Person
                  or any Affiliate or Associate thereof with
                  which the Person or any Affiliate or
                  Associate thereof has any agreement,
                  arrangement or understanding (whether or not
                  in writing), for the purpose of acquiring,
                  holding, voting (except pursuant to a
                  revocable proxy as described in subparagraph
                  (iii) of this paragraph (d)) or disposing of
                  any voting securities of the Company.


<PAGE>

                  Nothing in this Section 1(d) shall cause a Person
         engaged in business as an underwriter to be the "Beneficial
         Owner" of, or to "beneficially own," any securities acquired
         through the Person's participation in good faith in a firm
         commitment underwriting until the expiration of 40 days after
         the date of acquisition.

                  (e) "BUSINESS DAY" shall mean any day other than a
         Saturday, Sunday or a day on which banking institutions in the
         State of New York are authorized or obligated by law or
         executive order to close.

                  (f) "CLOSE OF BUSINESS" on any given date shall mean
         5:00 P.M., New York City time, on that date; provided,
         however, that if the date is not a Business Day it shall mean
         5:00 P.M., New York City time, on the next succeeding Business
         Day.

                  (g) "CLOSING PRICE" of any security on any given day
         shall be the last sale price, regular way, of the security or,
         in case no sale takes place on that day, the average of the
         closing bid and asked prices, regular way, on the principal
         trading market on which the security is then traded.

                  (h) "COMMON STOCK" shall mean the common stock, par
         value $0.01 per share, of the Company, and "common stock" when
         used with reference to any Person other than the Company shall
         mean the capital stock with the greatest voting power, or the
         equity securities or other equity interest having power to
         control or direct the management, of the Person.

                  (i) "CURRENT MARKET PRICE" of any security on any
         given date shall be deemed to be the average of the daily
         Closing Prices per share or other trading unit of the security
         for 10 consecutive Trading Days (as hereinafter defined)
         immediately preceding the date; provided, however, that with
         respect to shares of capital stock, if the current market
         price per share of the capital stock is determined during a
         period following the announcement of (i) a dividend or
         distribution on the capital stock payable in shares of the
         capital stock or securities convertible into shares of the
         capital stock (other than the Rights), or (ii) any
         subdivision, combination or reclassification of the capital
         stock, and prior to the expiration of the requisite 10 Trading
         Day period, as set forth above, after the ex-dividend date for
         the dividend or distribution, or the record date for the
         subdivision, combination or reclassification, then and in each
         case, the "Current Market Price", shall be properly adjusted
         to take into account ex-dividend trading; and provided
         further, that if the security is not publicly held or not so
         listed or traded, "Current Market Price" per share or other
         trading unit shall mean the fair value per share or other
         trading unit as determined in good faith by the Board of

<PAGE>

         Directors of the Company, whose determination shall be
         described in a statement filed with the Rights Agent and which
         shall be conclusive for all purposes.

                  (j) "EXCHANGE ACT" shall mean the Securities Exchange
         Act of 1934, as amended and in effect on the date of this
         Agreement, and all references to any rule or regulation of the
         General Rules and Regulations under the Exchange Act shall be,
         except as otherwise specifically provided herein, to the rule
         or regulation as was in effect on the date of this Agreement.

                  (k) "EXCHANGE DATE" shall mean the date at which the
         rights are exchanged by the Company as provided in Section 24.

                  (l) "EXPIRATION DATE" shall mean the Close of
         Business on September 1, 2008 subject to extension as provided
         in Section 12(c).

                  (m) "FLIP-IN EVENT" shall mean any of the events
         described in Section 11(a).

                  (n) "FLIP-OVER EVENT" shall mean any of the events
         described in Section 12(a).

                  (o) "PERSON" shall mean any individual, firm,
         corporation, partnership or other entity and shall include any
         "group" as that term is used in Rule 13d-5(b) under the
         Exchange Act.

                  (p) "PURCHASE PRICE" shall mean the price to be paid
         by the holders of Rights, upon the exercise thereof, per one
         one-hundredth of a share of Preferred Stock, subject to
         adjustment in accordance with Section 13 of this Agreement.
         The initial purchase price shall be U.S. $1.75 per one
         one-hundredth share of Preferred Stock.

                  (q) "PREFERRED STOCK" shall mean shares of Series A
         Junior Preferred Stock, par value $0.01 per share, of the
         Company.

                  (r) "RECORD DATE" shall mean September 15, 1999.

                  (s) "REDEMPTION DATE" shall mean the date, if any,
         upon which the Rights are redeemed by the Company pursuant to
         Section 23.

                  (t) "SEPARATION DATE" shall mean the earlier of (i)
         the 10th calendar day after the Stock Acquisition Date (as
         hereinafter defined) or (ii) the 10th day after the date of
         the commencement of, or first public announcement of the
         intent to commence, a tender or exchange offer by any Person
         (other than the Company, any Subsidiary of the Company, any
         employee benefit plan of the Company or any Subsidiary of the
         Company or any entity holding shares of Common Stock
         organized, appointed or established by the Company for or
         pursuant to the terms of any such plan), if upon consummation

<PAGE>

         thereof, the Person would be the Beneficial Owner of 15% or
         more of the shares of Common Stock then outstanding (including
         any date that is after the date of this Agreement and prior to
         issue of the Rights).

                  (u) "STOCK ACQUISITION DATE" shall mean the first
         date of public announcement by the Company, an Acquiring
         Person or otherwise, that an Acquiring Person has become an
         Acquiring Person.

                  (v) "SUBSIDIARY" shall mean, with reference to any
         Person, any corporation of which a majority of any class of
         equity security is Beneficially Owned, directly or indirectly,
         by the Person.

                  (w) "SUMMARY OF RIGHTS" shall mean the Summary of
         Rights to Purchase Preferred Stock substantially in the form
         of Exhibit C.

                  (x) "TRADING DAY" shall mean with respect to any
         security, a day on which the principal national securities
         exchange on which the security is listed or admitted to
         trading is open for the transaction of business or, if the
         security is not listed or admitted to trading on any national
         securities exchange, a Business Day.

                  (y) "TRIGGERING EVENT" shall mean a Flip-In Event or
         a Flip-Over Event.

         Any determination required by the definitions contained in this Section
1 shall be made by the Board of Directors of the Company in its good faith
judgment, which determination shall be final and binding on the Rights Agent.

         Section 2. Appointment of Rights Agent. The Company hereby appoints the
Rights Agent to act as agent for the Company in accordance with the terms and
conditions of this Agreement, and the Rights Agent hereby accepts the
appointment. The Company may from time to time appoint any number of co-Rights
Agents that the Company may deem necessary or desirable upon ten (10) days'
prior written notice to the Rights Agent. The Rights Agent shall have no duty to
supervise, and shall in no event be liable for, the acts or omissions of any
co-Rights Agent.

         Section 3. Issue of Rights Certificates.

         (a) Until the Separation Date, (i) the Rights will be evidenced by the
certificates for the Common Stock registered in the names of the holders of the
Common Stock (which certificates for Common Stock shall be deemed also to be
certificates for Rights) and not by separate certificates, and (ii) the Rights
will be transferable only in connection with the transfer of the underlying
shares of Common Stock (including a transfer to the Company).

         (b) As soon as practicable after the Company has notified the Rights
Agent of the occurrence of the Separation Date, the Rights Agent will send, by
first-class, insured, postage prepaid mail, to each record holder of the Common
Stock as of the Close of Business on the Separation Date, at the address of the

<PAGE>

holder shown on the records of the Company, a Rights certificate (a "RIGHTS
CERTIFICATE"), evidencing one Right (as adjusted from time to time prior to the
Separation Date pursuant to this Agreement) for each share of Common Stock so
held. As of and after the Separation Date, the Rights will be evidenced solely
by Rights Certificates.

         (c) As soon as practicable after the Record Date, the Company will send
a copy of a Summary of Rights, by first-class, postage prepaid mail to each
record holder of the Common Stock as of the Close of Business on the Record
Date, at the address of the holder shown on the records of the Company.

         (d) Certificates for the Common Stock issued after the Record Date but
prior the earlier of the Separation Date or the Expiration Date (as hereinafter
defined), shall be deemed also to be certificates for Rights, and shall bear the
following legend:

                  This certificate also evidences and entitles the
         holder hereof to certain Rights as set forth in the Rights
         Agreement between Valassis Communications, Inc. (the
         "Company") and The Bank of New York, dated as of September 1,
         1999 (the "Rights Agreement"), the terms of which are hereby
         incorporated herein by reference and a copy of which is on
         file at the principal offices of the Company. Under certain
         circumstances, as set forth in the Rights Agreement, the
         Rights will be evidenced by separate certificates and will no
         longer be evidenced by this certificate. The Company will mail
         to the holder of this certificate a copy of the Rights
         Agreement without charge after receipt of a written request
         therefor. Under certain circumstances, Rights beneficially
         owned by Acquiring Persons (as defined in the Rights
         Agreement) become null and void and the holder of those Rights
         (including any subsequent holder) shall have no right to
         exercise the Rights.

         (e) After the Separation Date but prior to the Expiration Date, Rights
shall only be issued in connection with the issue of Common Stock upon the
exercise of stock options granted prior to the Separation Date or pursuant to
other benefits under any employee plan or arrangement established prior to the
Separation Date; provided, however, that if, pursuant to the terms of any option
or other benefit plan, the number of shares issuable thereunder is adjusted
after the Separation Date, the number of Rights issuable upon issuance of the
shares shall be equal only to the number of shares that would have been issuable
prior to the adjustment.

         Section 4. Form of Rights Certificates.

         (a) The Rights Certificates (and the form of election to purchase
shares and form of assignment) shall be in substantially the form of Exhibit B
and may contain whatever marks of identification or designation and/or legends,
summaries or endorsements printed thereon as the Company may deem appropriate
and as are not inconsistent with the provisions of this Agreement, or as may be
required to comply with any applicable law or with any rule or regulation made
pursuant thereto or with any rule or regulation of any stock exchange on which
the Rights may from time to time be listed or to conform to usage. The Rights
Certificates shall be in a machine printable format and in a form reasonably

<PAGE>

satisfactory to the Rights Agent. Subject to the provisions of this Agreement,
the Rights Certificates, whenever issued, shall be dated as of the Record Date,
show the date of counter signature, and on their face shall entitle the holders
thereof to purchase the number of shares of Preferred Stock set forth therein at
the Purchase Price set forth therein, subject to adjustment as provided in this
Agreement.

         (b) Any Rights Certificate issued pursuant to Section 3(a) that
represents Rights beneficially owned by an Acquiring Person or that represents
any Rights owned on or after the Separation Date by any Person who subsequently
becomes an Acquiring Person and any Rights Certificate issued at any time upon
the transfer of any Rights to an Acquiring Person thereof or to any nominee of
the Acquiring Person and any Rights Certificate issued pursuant to Section 6 or
Section 13 upon transfer, exchange, replacement or adjustment of any other
Rights Certificate referred to in this sentence, may contain the following
legend:

                  The Rights represented by this Rights Certificate
         were issued to a Person who was or became an Acquiring Person.
         This Rights Certificate and the Rights represented hereby may
         become void in the circumstances specified in Section 7(e) of
         the Rights Agreement.

                  The Company shall instruct the Rights Agent in
         writing of the Rights which should be so legended and shall
         supply the Rights Agent with such legended Rights
         Certificates.

         Section 5. Countersignature and Registration.

         (a) The Rights Certificates shall be executed on behalf of the Company
by the Chairman of its Board of Directors, its President or any Vice President,
either manually or by facsimile signature and shall have affixed thereto the
Company's seal or a facsimile thereof which shall be attested by the Secretary
or an Assistant Secretary of the Company, either manually or by facsimile
signature. Each Rights Certificate shall be manually countersigned by the Rights
Agent and shall not be valid for any purpose unless so countersigned. In case
any officer of the Company who shall have signed any of the Rights Certificates
shall cease to be an officer of the Company before countersignature by the
Rights Agent and issue and delivery by the Company, the Rights Certificates,
nevertheless, may be countersigned by the Rights Agent, and issued and delivered
by the Company with the same force and effect as though the person who signed
the Rights Certificates had not ceased to be an officer of the Company; and any
Rights Certificate may be signed on behalf of the Company by any person who, at
the actual date of the execution of the Rights Certificate, is an officer of the
Company, even if on the date of execution of this Rights Agreement that person
was not an officer.

         (b) Following the Separation Date, the Rights Agent will keep or cause
to be kept, at one of its offices, books for registration and transfer of the
Rights Certificates issued hereunder. The books shall show the names and
addresses of the respective holders of the Rights Certificates, the number of
Rights evidenced by each of the Rights Certificates, and the certificate number
and the date of each of the Rights Certificates.


<PAGE>

         Section 6. Transfer, Split Up, Combination and Exchange of Rights
Certificates; Mutilated, Destroyed, Lost or Stolen Rights Certificates.

         (a) Subject to the provisions of Section 14, at any time after the
Close of Business on the Separation Date, and at or prior to the Close of
Business on the earlier of the Redemption Date or the Expiration Date, any
Rights Certificate or Certificates may be transferred, split up, combined or
exchanged for another Rights Certificate or Certificates, entitling the
registered holder to purchase a like number of shares of Preferred Stock (or
other securities, cash or other property, as the case may be) as the Rights
Certificate or Certificates surrendered then entitled the holder (or former
holder in the case of a transfer) to purchase. Any registered holder desiring to
transfer, split up, combine or exchange any Rights Certificate or Certificates
shall make a request in writing delivered to the Rights Agent, and shall
surrender the Rights Certificate or Certificates to be transferred, split up,
combined or exchanged at the principal office of the Rights Agent designated for
that purpose. Thereafter, the Rights Agent shall countersign and deliver to the
Person entitled thereto a Rights Certificate or Rights Certificates, as the case
may be, as so requested. The Company may require payment by the holders of
Rights of a sum sufficient to cover any tax or governmental charge that may be
imposed in connection with any transfer, split up, combination or exchange of
Rights Certificates.

         (b) Upon receipt by the Company and the Rights Agent of evidence
reasonably satisfactory to them of the loss, theft, destruction or mutilation of
a Rights Certificate, and, in case of loss, theft or destruction, of indemnity
or security reasonably satisfactory to them, and reimbursement to the Company
and the Rights Agent of all reasonable expenses incidental thereto, and upon
surrender to the Rights Agent and cancellation of the Rights Certificate, if
mutilated, the Company will execute and deliver a new Rights Certificate of like
tenor to the Rights Agent for countersignature and delivery to the registered
owner in lieu of the Rights Certificate so lost, stolen, destroyed or mutilated.

         Section 7. Exercise of Rights; Purchase Price; Expiration Date of
Rights.

         (a) Each Right shall entitle (except as otherwise provided in this
Agreement) the registered holder thereof, upon the exercise thereof as provided
in this Agreement, to purchase, for the Purchase Price, at any time after the
Separation Date and prior to the earliest of the Expiration Date, the Redemption
Date, and the Exchange Date, one one-hundredth share of Preferred Stock, subject
to adjustment from time to time as provided in Section 13, payable in the lawful
money of the United States of America in accordance with paragraph (c) of this
Section 7.

         (b) Subject to Section 7(e), Section 23(a) and Section 24 of this
Agreement, the registered holder of any Rights Certificate may exercise the
Rights evidenced thereby in whole or in part at any time after the Separation
Date upon surrender of the Rights Certificate, with the form of election to
purchase on the reverse side thereof including the certificate contained therein
duly executed, to the Rights Agent at the principal office of the Rights Agent,
together with payment of the Purchase Price for each one one-hundredth share of
Preferred Stock as to which the Rights are exercised prior to the earliest of
the Expiration Date, the Redemption Date, and the Exchange Date. The Purchase

<PAGE>

Price and the number of shares of Preferred Stock to be acquired upon exercise
of a Right shall be subject to adjustment from time to time as provided in
Section 13.

         (c) Upon receipt of a Rights Certificate representing exercisable
Rights, with the form of election to purchase including the certificate
contained therein duly executed, accompanied by payment of the Purchase Price
for the shares (or cash or other assets as the case may be) to be purchased and
an amount equal to any applicable transfer tax in cash, or by certified check
payable to the order of the Company, the Rights Agent shall thereupon promptly:

                  (i) (A) requisition from any transfer agent for the
         Preferred Stock certificates for the number of one
         one-hundredths of a share of Preferred Stock to be purchased
         and the Company hereby irrevocably authorizes its transfer
         agent to comply with all such requests, or (B) requisition
         from the depositary agent depositary receipts representing the
         number of one one-hundredths of a share of Preferred Stock as
         are to be purchased (in which case certificates for the shares
         of Preferred Stock represented by the receipts shall be
         deposited by the transfer agent with the depositary agent) and
         the Company will direct the depositary agent to comply with
         the request;

                  (ii) requisition from the Company the amount of cash,
         if any, to be paid in lieu of fractional shares in accordance
         with Section 14;

                  (iii) after receipt of the certificates or depositary
         receipts, cause the same to be delivered to or upon the order
         of the registered holder of the Rights Certificate, registered
         in whatever name or names may be designated by the holder; and

                  (iv) after receipt, deliver the cash, if any, to or
         upon the order of the registered holder of the Rights
         Certificate.

         If the Company becomes obligated to issue other securities of the
Company, pay cash and/or distribute other property pursuant to this Agreement,
the Company shall make all arrangements necessary so that the other securities,
cash and/or other property are available for distribution by the Rights Agent,
if and when appropriate.

         (d) If the registered holder of any Rights Certificate shall exercise
less than all the Rights evidenced thereby, the Rights Agent shall issue a new
Rights Certificate evidencing Rights equivalent to the Rights remaining
unexercised and shall deliver the same to the registered holder of the Rights
Certificate or to his duly authorized assigns, subject to the provisions of
Section 6 and Section 14.

         (e) Notwithstanding anything in this Agreement to the contrary, from
and after the time when any Person becomes an Acquiring Person, any Rights that
are or were at any time beneficially owned or transferred by the Acquiring
Person, or any Affiliate or Associate of the Acquiring Person, shall immediately
become permanently null and void, and any holder of the Rights will thereafter

<PAGE>

have no right to exercise the Rights under any provision of this Agreement. The
Company shall use all reasonable efforts to ensure that the provisions of this
Section 7(e) and Section 4(b) are complied with, but shall have no liability to
any holder of Rights Certificates or to any other Person as a result of its
failure to make any determinations with respect to an Acquiring Person or its
Affiliates, Associates or transferees hereunder. The Rights Agent will endeavor
to comply with the provisions hereof to the extent it has received instructions
from the Company concerning such matters.

         (f) Notwithstanding anything in this Agreement to the contrary, neither
the Rights Agent nor the Company shall be obligated to undertake any action with
respect to a registered holder of any Rights Certificate upon the occurrence of
any purported exercise thereof unless the registered holder shall have (i)
completed and signed the certificate contained in the form of election to
purchase set forth on the reverse side of the Rights Certificate surrendered for
the exercise and (ii) provided the additional evidence of the identity of the
Beneficial Owner (or former or proposed Beneficial Owner) or Affiliates thereof
as the Company shall reasonably request.

         Section 8. Cancellation of Rights Certificates. All Rights Certificates
surrendered for the purpose of exercise, transfer, split-up, combination or
exchange shall, if surrendered to the Company or any of its agents, be delivered
to the Rights Agent for cancellation or in cancelled form, or, if surrendered to
the Rights Agent, shall be cancelled by it, and no Rights Certificates shall be
issued in lieu thereof except as expressly permitted by any of the provisions of
this Agreement. The Company shall deliver to the Rights Agent for cancellation
and retirement, and the Rights Agent shall so cancel and retire, any other
Rights Certificates purchased or acquired by the Company otherwise than upon the
exercise thereof. The Rights Agent shall deliver all cancelled Rights
Certificates to the Company.

         Section 9. Reservation and Availability of Preferred Stock.

         (a) The Company covenants and agrees that it will cause to be reserved
and kept available at all times out of its authorized and unissued shares of
Preferred Stock or its authorized and issued shares of Preferred Stock held in
its treasury, free from preemptive rights or any right of first refusal, the
number of shares of Preferred Stock that will be sufficient to permit the
exercise in full of all Rights from time to time outstanding.

         (b) So long as the shares of Preferred Stock issuable upon the exercise
of the Rights may be listed on any national securities exchange, the Company
shall use its best efforts to cause, from and after the time the Rights become
exercisable, all shares reserved for issue to be listed on the exchange upon
official notice of issue when exercised.

         (c) The Company shall use its best efforts to:

                  (i) file, as soon as practicable following the
         earlier of the Separation Date or as soon as is required by
         law, a registration statement under the Securities Act of 1933
         (the "ACT"), with respect to the Preferred Stock purchasable
         upon exercise of the Rights on an appropriate form;


<PAGE>

                  (ii) cause the registration statement to become
         effective as soon as practicable after the filing; and

                  (iii) cause the registration statement to remain
         effective (with a prospectus at all times meeting the
         requirements of the Act) until the earliest date upon which
         the Rights are no longer exercisable.

         The Company will also take all action necessary to ensure compliance
with the securities or "blue sky" laws of the various states in connection with
the exercisability of the Rights. The Company may temporarily suspend, for a
period of time not to exceed 90 calendar days after the date set forth in clause
(i) of the first sentence of this Section 9(c), the Exercisability of the Rights
in order to prepare and file the registration statements and permit them to
become effective. Upon any suspension, the Company shall issue a public
announcement stating that the exercisability of the Rights has been temporarily
suspended, as well as a public announcement at the time the suspension is no
longer in effect, in each case with simultaneous written notice to the Rights
Agent. Notwithstanding any provision of this Agreement to the contrary, the
Rights shall not be exercisable in any jurisdiction unless the requisite
qualification in that jurisdiction shall have been obtained and, if applicable,
until a registration statement has been declared effective. The Rights Agent may
assume that any Right exercised is permitted to be exercised under applicable
law and shall have no liability for acting in reliance upon such assumption.

         (d) The Company covenants and agrees that it will take all action as
may be necessary to ensure that all shares of Preferred Stock delivered upon
exercise of Rights shall, at the time of delivery of the certificates for the
shares (subject to payment of the Purchase Price), be duly and validly
authorized and issued, fully paid and nonassessable.

         (e) The Company further covenants and agrees that it will pay when due
and payable any and all federal and state transfer taxes and charges which may
be payable in respect of the issue or delivery of the Rights Certificates and of
any shares of Preferred Stock upon the exercise of Rights. The Company shall
not, however, be required to pay any transfer tax that may be payable in respect
of any transfer or delivery of Rights Certificates to a Person other than, or
the issue or delivery of shares of Preferred Stock in respect of a name other
than that of, the registered holder of the Rights Certificates, upon the
exercise of any Rights, until the tax shall have been paid (any tax being
payable by the holder of the Rights Certificate at the time of surrender) or
until it has been established to the Company's satisfaction that no tax is due.

         Section 10. Preferred Stock Record Date. Each Person in whose name any
certificate for shares of Preferred Stock is issued upon the exercise of Rights
shall for all purposes be deemed to have become the holder of record of the
shares of Preferred Stock represented thereby on, and the certificate shall be
dated, the date upon which the Rights Certificate evidencing the Rights was duly
surrendered and payment of the Purchase Price (and all applicable transfer
taxes) was made; provided, however, that if the date of surrender and payment is
a date upon which the Preferred Stock transfer books of the Company are closed,
the Person shall be deemed to have become the record holder of the shares on,
and the certificate shall be dated, the next succeeding Business Day on which
the Preferred Stock transfer books of the Company are open.


<PAGE>

         Section 11. The Flip-In.

         (a) If:

                  (i) any Acquiring Person, directly or indirectly,
         shall merge into the Company or otherwise combine with the
         Company and the Company shall be the continuing or surviving
         corporation of the merger or combination and the Common Stock
         of the Company shall remain outstanding and unchanged; or

                  (ii) any Person (other than the Company, any
         Subsidiary of the Company, any employee benefit plan of the
         Company or of any Subsidiary of the Company, or any entity
         organized, appointed or established pursuant to the terms of
         an employee benefit plan) shall become the Beneficial Owner of
         30% or more of the shares of Common Stock then outstanding; or

                  (iii) during the time when there is an Acquiring
         Person, there shall be any reclassification of securities
         (including any reverse stock split), or recapitalization of
         the Company, or any merger or consolidation of the Company
         with any of its Subsidiaries or any other transaction or
         series of transactions (whether or not with or into or
         otherwise involving an Acquiring Person) which has the effect,
         directly or indirectly, of increasing by more than 1% the
         proportionate share of the outstanding shares of any class of
         equity securities of the Company or any of its Subsidiaries
         that is directly or indirectly owned by any Acquiring Person;
         or

                  (iv) any Acquiring Person shall, directly or
         indirectly, purchase, sell or lease any assets of the Company,
         in one transaction or a series of transactions, having an
         aggregate fair market value (as reasonably determined in good
         faith by a majority of the Board of Directors) in excess of
         30% of the Company's market capitalization as of the date of
         the initial purchase, sale or lease transaction; or

                  (v) during the time when there is an Acquiring
         Person, there shall be any distribution of assets or
         securities of the Company or of any of its Subsidiaries, in
         one transaction or a series of transactions, having an
         aggregate fair market value (as reasonably determined in good
         faith by a majority of the Board of Directors) in excess of
         30% or the Company's market capitalization as of the date of
         the initial distribution transaction; or

                  (vi) any Acquiring Person, directly or indirectly,
         shall receive management fees or other compensation from the
         Company or any of its Subsidiaries other than compensation for
         full-time employment as a regular employee or directors' fees
         on the same basis as the other directors of the Company or any
         of its Subsidiaries, or receive the benefit of guarantees or
         other financial assistance or tax credits or other tax
         advantages from the Company or any of its Subsidiaries;


<PAGE>

then, and in each case, subject to the provisions of Section 24 of this
Agreement, each holder of a Right, except as provided below and in Section 7(e)
of this Agreement, shall thereafter have a right to receive, upon exercise
thereof at the then current Purchase Price in accordance with the terms of this
Agreement, either shares of Preferred Stock in accordance with Section 7 of this
Agreement, or at the discretion of the Company, a number of shares of Common
Stock of the Company equal to the result obtained by (x) multiplying the then
current Purchase Price by the then number of one one-hundredths of a share of
Preferred Stock for which a Right is then exercisable and dividing that product
by (y) 50% of the Current Market Price per share of the Common Stock on the date
on which the first of the events listed above in this subparagraph (a) occurs
(the number of shares of Common Stock hereinafter the "Adjustment Shares").

         (b) If the Company elects to distribute Adjustment Shares in lieu of
Preferred Stock, and there shall not be sufficient issued but not outstanding,
and authorized but unissued, shares of Common Stock to permit the exercise in
full of the Rights in exchange for Adjustment Shares, then the Company shall
take all action as may be necessary to authorize additional shares of Common
Stock for issue upon exercise of the Rights; provided, however, that if the
Company is unable to cause the authorization of a sufficient number of
additional shares of Common Stock, then, if the Rights become exercisable, the
Company, with respect to each Right and to the extent necessary and permitted by
applicable law and any agreements or instruments in effect on the date hereof to
which the Company is a party, shall, upon the exercise of the Rights,

                  (i) pay an amount in cash equal to the excess of (A)
         the product of (1) the number of Adjustment Shares, multiplied
         by (2) the Current Market Price of the Common Stock
         (hereinafter the "Current Value"), over (B) the Purchase
         Price, in lieu of issuing shares of Common Stock and requiring
         payment therefor, or

                  (ii) issue the Preferred Stock, debt or other equity
         securities, or a combination thereof, having a value equal to
         the Current Value, where the value of the securities shall be
         determined by a nationally recognized investment banking firm
         selected by the Board of Directors of the Company, and require
         the payment of the Purchase Price, or

                  (iii) deliver any combination of cash, property,
         Common Stock, Preferred Stock and/or other securities having
         the requisite value, and require payment of all or any
         requisite portion of the Purchase Price.

         If the Company determines that some action need be taken pursuant to
clauses (i), (ii), or (iii) of the proviso of this Section 11(b), a majority of
the Board of Directors may suspend the exercisability of the Rights for a period
of up to 45 days following the date on which the first of the events listed in
Section 11(a)(i), (ii) or (iii) of this Agreement shall have occurred, in order
to decide the appropriate form of distribution to be made pursuant to the above
proviso and to determine the value thereof. In the event of any suspension, the
Company shall issue a public announcement stating that the exercisability of the
Rights has been temporarily suspended, as well as a public announcement at the
time the suspension is no longer in effect.


<PAGE>

         Section 12. The Flip-Over.

         (a) If, following the Separation Date, directly or indirectly,

                  (w) the Company shall consolidate with, or merge with
         and into, any other Person; or

                  (x) any Person shall consolidate with the Company, or
         merge with and into the Company and the Company shall be the
         continuing or surviving corporation of the merger and, in
         connection with the merger, all or part of the shares of
         Common Stock shall be changed into or exchanged for stock or
         other securities of any other Person or cash or any other
         property; or

                  (y) the Company shall effect a share exchange in
         which all or part of the Common Stock of the Company shall be
         exchanged into (including, without limitation, any conversion
         into or exchange for) securities of any other Person, cash or
         any other property; or

                  (z) the Company shall sell, mortgage or otherwise
         transfer (or one or more of its Subsidiaries shall sell,
         mortgage or otherwise transfer), in one or more transactions,
         assets or earning power aggregating more than 30% of the
         Company's market capitalization as of the date of the initial
         sale, mortgage or transfer transaction to any other Person or
         Persons,

then, and in each case, subject to the provisions of Section 24 of this
Agreement,

                  (i) each holder of a Right, except as provided in
         Section 7(e) of this Agreement, shall thereafter have the
         right to receive, upon the exercise thereof at the then
         current Purchase Price in accordance with the terms of this
         Agreement, the number of shares of freely tradable common
         stock of the Principal Party, free and clear of any lien,
         encumbrance or other adverse claim, as shall be equal to the
         result obtained by (1) multiplying the then current Purchase
         Price by the number of one one-hundredths of a share of
         Preferred Stock for which a Right is then exercisable (or the
         number of one one-hundredths of a share of Preferred Stock for
         which a Right was exercisable immediately prior to the
         occurrence of the Flip-In Event if a Flip-In Event has
         previously occurred) and dividing that product by (2) 50% of
         the Current Market Price per share of the common stock of the
         Principal Party on the date of consummation of the Flip-Over
         Event;


<PAGE>

                  (ii) all common stock of any Person for which any
         Right may be exercised after consummation of a business
         combination as provided in this Section 12(a) shall, when
         issued upon exercise thereof in accordance with this
         Agreement, be duly and validly authorized and issued and fully
         paid and nonassessable;

                  (iii) the Principal Party shall thereafter be liable
         for, and shall assume, by virtue of the Flip-Over Event, all
         the obligations and duties of the Company pursuant to this
         Agreement;

                  (iv) the term "Company" shall thereafter be deemed to
         refer to the Principal Party, it being specifically intended
         that the provisions of Section 13 hereof shall apply to the
         Principal Party;

                  (v) the Principal Party shall take whatever steps
         (including, but not limited to, the reservation of a
         sufficient number of shares of its common stock) in connection
         with the consummation as may be necessary to assure that the
         provisions hereof shall thereafter be applicable, as nearly as
         reasonably may be, in relation to its shares of common stock
         thereafter deliverable upon the exercise of the Rights; and

                  (vi) the provisions of Section 11 of this Agreement
         shall be of no effect following the first occurrence of any
         Flip-Over Event.

         (b) "Principal Party" shall mean:

                  (i) in the case of any transaction described in (w),
         (x) or (y) of the first sentence of Section 12(a), the Person
         that is the issuer of any securities into which shares of
         Common Stock of the Company are converted in the merger or
         consolidation, and if no securities are so issued, the Person
         that is the other party to the merger or consolidation; and

                  (ii) in the case of any transaction described in (z)
         of the first sentence in Section 12(a), the Person that is the
         party receiving the greatest portion of the assets or earning
         power transferred pursuant to the transaction or transactions;
         provided, however, that in any case, (1) if the common stock
         of the Person is not at the time and has not been continuously
         over the preceding 12-month period registered under Section 12
         of the Exchange Act, as then in effect, and the Person is a
         direct or indirect Subsidiary of another Person the common
         stock of which is and has been so registered, "Principal
         Party" shall refer to the other Person; and (2) in case the
         Person is a Subsidiary, directly or indirectly, of more than
         one Person, the common stocks of two or more of which are and
         have been so registered, "Principal Party" shall refer to
         whichever of the Persons is the issuer of the common stock
         having the greatest aggregate market value.

         (c) The Company shall not consummate any Flip-Over Event unless prior
thereto the Company and each Principal Party and each other Person who may
become a Principal Party shall have executed and delivered to the Rights Agent a
supplemental agreement providing for the terms set forth in paragraphs (a) and
(b) of this Section 12 and further providing that, as soon as practicable after
the date of any Flip-Over Event, the Principal Party will:


<PAGE>

                  (i) prepare and file at its own expense a
         registration statement under the Act with respect to the
         Rights and the securities purchasable upon exercise of the
         Rights on an appropriate form, and use its best efforts to
         cause the registration statement to become effective as soon
         as practicable after the filing and, use its best efforts to
         cause the registration statement to remain effective (with a
         prospectus at all times meeting the requirements of the Act)
         until the earliest date that the Rights are no longer
         exercisable; and

                  (ii) deliver to holders of the Rights historical
         financial statements for the Principal Party and each of its
         Affiliates that comply in all respects with the requirements
         for registration on Form 10 under the Exchange Act.

         The Principal Party shall temporarily suspend, for a period of time not
to exceed 90 calendar days following the occurrence of a Flip-Over Event, the
exercisability of the Rights in order to prepare an file the registration
statement referred to in clause (i) above, and the Expiration Date shall be
extended by the number of days of the suspension. The provisions of this Section
12 shall similarly apply to successive Flip-Over Events. In the event that a
Flip-Over Event shall occur at any time after the occurrence of a Flip-In Event,
the Rights that have not theretofore been exercised shall thereafter become
exercisable in the manner described in Section 12(a).

         Section 13. Adjustment of Purchase Price, Number and Kind of Shares or
Number of Rights. The Purchase Price, the number and kind of shares covered by
each Right and the number of Rights outstanding are subject to adjustment from
time to time as provided in this Section 13.

         (a) If the Company shall at any time after the date of this Agreement
(A) declare a dividend or make a distribution on the Preferred Stock payable in
shares of Preferred Stock into a larger number of shares, (B) subdivide the
outstanding Preferred Stock into a larger number of shares, (C) combine the
outstanding Preferred Stock into a smaller number of shares, or (D) issue any
shares of its capital stock in a reclassification of the Preferred Stock
(including any reclassification in connection with a consolidation or merger in
which the Company is the continuing or surviving corporation), then in each
event, except as otherwise provided in this Section 13(a), the Purchase Price in
effect at the time of the record date for the dividend or distribution, or of
the effective date of the subdivision, combination or reclassification, and the
number and kind of shares of Preferred Stock or capital stock issuable on that
date, shall be proportionately adjusted so that the holder of any Rights (except
as provided in Section 7(e) of this Agreement) exercised on or after that time
shall be entitled to receive upon payment of the Purchase Price in effect
immediately prior to that date, the aggregate number and kind of shares of
Preferred Stock or capital stock which, if the Rights had been exercised
immediately prior to that date and at a time when the Preferred Stock transfer
books of the Company were open, he would have owned upon exercise and been
entitled to receive by virtue of the dividend, distribution, subdivision,
combination or reclassification. If an event occurs that would require an
adjustment under both Section 11(a) of this Agreement and this Section 13(a),
the adjustment provided for in this Section 13(a) shall be in addition to, and
shall be made prior to any adjustment required pursuant to Section 11(a).


<PAGE>

         (b) In case the Company shall fix a record date for the issue of
rights, options or warrants to all holders of Preferred Stock entitling them to
subscribe for or purchase (for a period expiring within 45 calendar days after
the record date) Preferred Stock (or shares having the same rights, privileges
and preferences as the shares of Preferred Stock ("Equivalent Preferred Stock")
or securities convertible into Preferred Stock or Equivalent Preferred Stock at
a price per share of Preferred Stock or per share of Equivalent Preferred Stock
(or having a conversion price per share, if a security convertible into
Preferred Stock or Equivalent Preferred Stock) of less than the Current Market
Price per share of Preferred Stock on the record date, the Purchase Price to be
in effect after the record date shall be determined by multiplying the Purchase
Price in effect immediately prior to the record date by a fraction, the
numerator of which shall be the number of one one-hundredths of shares of
Preferred Stock outstanding on the record date, plus the number of one
one-hundredths of shares of Preferred Stock which the aggregate offering price
of the total number of shares of one one-hundredths of Preferred Stock and/or
Equivalent Preferred Stock so to be offered (and/or the aggregate initial
conversion price of the convertible securities so to be offered) would purchase
at the Current Market Price and the denominator of which shall be the number of
one one-hundredths of shares of Preferred Stock outstanding on the record date,
plus the number of additional one one-hundredths of shares of Preferred Stock
and/or Equivalent Preferred Stock to be offered for subscription or purchase (or
into which the convertible securities so to be offered are initially
convertible). In case the subscription price is paid in a form of consideration
all or part of which is other than cash, the value of the consideration shall be
determined in good faith by the Board of Directors of the Company, whose
determination shall be described in a statement filed with the Rights Agent and
shall be binding on the Rights Agent. Shares of Preferred Stock owned by or held
for the account of the Company shall not be deemed outstanding for the purpose
of the computation. The adjustment shall be made successively whenever a record
date is fixed; and if rights or warrants are not issued following an adjustment,
the Purchase Price shall be adjusted to be the Purchase Price that would have
been in effect if the record date had not been fixed.

         (c) In case the Company shall fix a record date for a distribution to
all holders of Preferred Stock (including any distribution made in connection
with a consolidation or merger in which the Company is the continuing
corporation) of evidences of indebtedness, cash (other than a regular quarterly
cash dividend at a rate not in excess of U.S. $25 per share of Preferred Stock),
assets (other than a dividend payable in Preferred Stock, but including any
dividend payable in stock other than Preferred Stock) or subscription rights or
warrants (excluding those referred to in Section 13(b)), the Purchase Price to
be in effect after the record date shall be determined by multiplying the
Purchase Price in effect immediately prior to the record date by a fraction, the
numerator of which shall be the Current Market Price per one one-hundredth of a
share of the Preferred Stock on the record date, less the fair market value (as
determined in good faith by the Board of Directors of the Company, whose
determination shall be described in a statement filed with the Rights Agent) of
the portion of the cash, assets or evidences of indebtedness so to be
distributed or of the subscription rights or warrants applicable to one
one-hundredth of a share of Preferred Stock and the denominator of which shall
be the current market price per one one-hundredth of a share of the Preferred

<PAGE>

Stock. The adjustments shall be made successively whenever a record date is
fixed; and if a distribution is not so made, the Purchase Price shall again be
adjusted to be the Purchase Price that would have been in effect if the record
date had not been fixed.

         (d) Anything herein to the contrary notwithstanding, no adjustment in
the Purchase Price shall be required unless the adjustment would require an
increase or decrease of at least 1% in the Purchase Price; provided, however,
that any adjustments that by reason of this Section 13(d) are not required to be
made shall be carried forward and taken into account in any subsequent
adjustment. All calculations under this Section 13 shall be made to the nearest
cent or to the nearest ten-thousandth of a share of Common Stock or other share
of one-millionth of a share of Preferred Stock, as the case may be.
Notwithstanding the first sentence of this Section 13(d), any adjustment
required by this Section 13 shall be made no later than the earlier of (i) three
years from the date of the transaction that mandates the adjustment or (ii) the
earliest of the Expiration Date, the Redemption Date, and the Exchange Date.

         (e) If, as a result of an adjustment made pursuant to Section 11(a),
the holder of any Rights thereafter exercised shall become entitled to receive
any shares of capital stock of the Company other than Preferred Stock,
thereafter the number of the other shares so receivable upon exercise of any
Rights shall be subject to adjustment from time to time in a manner and on terms
as nearly equivalent as practicable to the provisions with respect to the shares
contained in Section 13(a) through (c), inclusive, and the provisions of Section
7, 9, 10, 12 and 14 hereof with respect to the Preferred Stock shall apply on
like terms to any other shares.

         (f) All Rights originally issued by the Company subsequent to any
adjustment made to the Purchase Price hereunder shall evidence the right to
purchase, at the adjusted Purchase Price, the number of shares of Preferred
Stock purchasable from time to time hereunder upon exercise of the Rights, all
subject to further adjustment as provided herein.

         (g) Unless the Company shall have exercised its election as provided in
Section 13(h), upon each adjustment of the Purchase Price as a result of the
calculations made in Sections 13(b) and (c), each Right outstanding immediately
prior to the making of the adjustment shall thereafter evidence the right to
purchase, at the adjusted Purchase Price, that number of one one-hundredths of a
share of Preferred Stock (calculated to the nearest one-millionth) obtained by
(i) multiplying (x) the number of one one-hundredths of a share covered by a
Right immediately prior to this adjustment by (y) the Purchase Price in effect
immediately prior to the adjustment of the Purchase Price and (ii) dividing the
product so obtained by the Purchase Price in effect immediately after adjustment
of the Purchase Price.

         (h) The Company may elect on or after the date of any adjustment of the
Purchase Price to adjust the number of Rights, in substitution for any
adjustment in the number of shares of Preferred Stock purchasable upon the
exercise of a Right. Each of the Rights outstanding after the adjustment in the
number of Rights shall be exercisable for the number of one one-hundredths of a
share of Preferred Stock for which a Right was exercisable immediately prior to
the adjustment. Each Right held of record prior to the adjustment of the number
of Rights shall become that number of Rights (calculated to the nearest

<PAGE>

one-millionth) obtained by dividing the Purchase Price in effect immediately
prior to adjustment of the Purchase Price by the Purchase Price in effect
immediately after adjustment of the Purchase Price. The Company shall make a
public announcement of its election to adjust the number of Rights, indicating
the record date for the adjustment, and, if known at the time, the amount of the
adjustment to be made. This record date may be the date on which the Purchase
Price is adjusted or any day thereafter, but, if the Rights Certificates have
been issued, shall be at least 10 calendar days later than the date of the
public announcement. If Rights Certificates have been issued, upon each
adjustment of the number of Rights pursuant to this Section 13(h), the Company
shall, as promptly as practicable, cause to be distributed to holders of record
of Rights Certificates on the record date Rights Certificates evidencing,
subject to Section 14 hereof, the additional Rights to which the holders shall
be-entitled as a result of the adjustment, or, at the option of the Company,
shall cause to be distributed to the holders of record in substitution and
replacement for the Rights Certificates held by the holders prior to the date of
adjustment, and upon surrender thereof, if required by the Company, new Rights
Certificates evidencing all the Rights to which the holders shall be entitled
after the adjustment. Rights Certificates so to be distributed shall be issued,
executed and countersigned in the manner provided for herein (and may bear, at
the option of the Company, the adjusted Purchase Price) and shall be registered
in the names of the holders of record of Rights Certificates on the record date
specified in the public announcement.

         (i) Irrespective of any adjustment or change in the Purchase Price or
the number of one one-hundredths of a share of Preferred Stock issuable upon the
exercise of the Rights, the Rights Certificates theretofore and thereafter
issued may continue to express the Purchase Price per share and the number of
shares that were expressed in the initial Rights Certificates issued hereunder.

         (j) Before taking any action that would cause an adjustment reducing
the Purchase Price below the par value of the shares of Preferred Stock issuable
upon exercise of the Rights, the Company shall take any corporate action that
may, in the opinion of its counsel, be necessary in order that the Company may
validly and legally issue fully paid and nonassessable shares of Preferred Stock
at the adjusted Purchase Price.

         (k) In any case in which this Section 13 shall require that an
adjustment in the Purchase Price be made effective as of a record date for a
specified event, the Company may elect to defer until the occurrence of the
event the issue to the holder of any Rights exercised after the record date, the
shares of Preferred Stock and other capital stock or securities of the Company,
if any, issuable upon the exercise over and above the shares of Preferred Stock
and other capital stock or securities of the Company, if any, issuable upon the
exercise on the basis of the Purchase Price in effect prior to the adjustment;
provided, however, that the Company shall deliver to the holder a due bill or
other appropriate instrument evidencing the holder's right to receive the
additional shares upon the occurrence of the event requiring the adjustment.

         (l) Anything in this Section 13 to the contrary notwithstanding, the
Company shall be entitled to make reductions in the Purchase Price, in addition
to those adjustments expressly required by this Section 13, as and to the extent
that in its sole discretion the Company shall determine to be advisable in order

<PAGE>

that any (i) consolidation or subdivision of the Preferred Stock, (ii) issue
wholly for cash of any shares of Preferred Stock at less than the Current Market
Price, (iii) issue wholly for cash of shares of Preferred Stock or securities
which by their terms are convertible into or exchangeable for shares of
Preferred Stock, (iv) stock dividends, or (v) issue of rights, options or
warrants referred to in this Section 13, hereafter made by the Company to
holders of its Preferred Stock shall, if practicable, not be taxable to the
stockholders.

         (m) The Company covenants and agrees that it shall not (i) consolidate
with, (ii) merge with or into, or (iii) sell or transfer, in one or more
transactions, assets or earning power aggregating more than 30% of the assets or
earning power of the Company and its Subsidiaries taken as a whole, to any other
Person if at the time of or immediately after the consolidation, merger or sale
there are any rights, warrants or other instruments or securities outstanding or
agreements in effect that would substantially diminish or otherwise eliminate
the benefits intended to be afforded by the Rights.

         (n) The Company covenants and agrees that, after the Stock Acquisition
Date, it will not, except as permitted by Section 23 or Section 27, take any
action the purpose or effect of which is to diminish substantially or otherwise
eliminate the benefits intended to be afforded by the Rights.

         (o) Anything in this Agreement to the contrary notwithstanding, if the
Company shall at any time prior to the Separation Date (i) declare a dividend or
distribution on the outstanding shares of Common Stock payable in shares of
Common Stock, (ii) subdivide the outstanding shares of Common Stock, or (iii)
combine the outstanding shares of Common Stock into a smaller number of shares,
the number of Rights associated with each share of Common Stock then
outstanding, or issued or delivered thereafter but prior to the Separation Date,
shall be proportionately adjusted so that the number of Rights thereafter
associated with each share of Common Stock following the event shall equal the
result obtained by multiplying the number of Rights associated with each share
of Common Stock immediately prior to the event by a fraction, (1) the numerator
of which shall be the total number of shares of Common Stock outstanding
immediately prior to the occurrence of the event and (2) the denominator of
which shall be the total number of shares of Common Stock outstanding
immediately following the occurrence of the event.

         (p) Whenever an adjustment is made as provided in Sections 11, 12 and
13, the Company shall (a) promptly prepare a certificate setting forth the
adjustment and a brief statement of the facts accounting for the adjustment, (b)
promptly file with the Rights Agent and with each transfer agent for the
Preferred Stock and the Common Stock a copy of the Certificate and (c) mail a
brief summary thereof to each holder of a Rights Certificate in accordance with
Section 26. The Rights Agent shall be fully protected in relying on the
certificate and on any adjustment therein contained and shall not be obligated
or responsible for calculating any adjustment nor shall it be deemed to have
knowledge of the adjustment unless and until it shall have received the
certificate.


<PAGE>

         Section 14. Fractional Rights and Fractional Shares.

         (a) The Company shall not be required to issue fractional Rights or to
distribute Rights Certificates that evidence fractional Rights. In lieu of
fractional Rights, there shall be paid to the registered holders of the Rights
Certificates with regard to which the fractional Rights would otherwise be
issuable, an amount in cash equal to the same fraction of the Current Market
Price of a whole Right as of the date on which the fractional Rights would have
been otherwise issuable.

         (b) The Company shall not be required to issue fractions of shares of
Preferred Stock (other than fractions that are integral multiples of one
one-hundredth of a share of Preferred Stock) upon exercise of the Rights or to
distribute certificates that evidence fractional shares of Preferred Stock
(other than fractions that are integral multiples of one one-hundredth of a
share of Preferred Stock). In lieu of fractional shares of Preferred Stock that
are not integral multiples of one one-hundredth of a share of Preferred Stock,
the Company may pay to the registered holders of Rights Certificates, at the
time the Rights are exercised as herein provided, an amount in cash equal to the
same fraction of the Current Market Price of one one-hundredth of a share of
Preferred Stock as of the date of the exercise.

         (c) The holder of a Right by his acceptance thereof expressly waives
any right to receive any fractional Rights or any fractional shares upon
exercise of a Right.

         Section 15. Rights of Action. All rights of action in respect of this
Agreement are vested in the respective registered holders of the Rights
Certificates (and, prior to the Separation Date, the registered holders of the
Common Stock); and any registered holder of any Rights Certificate (or, prior to
the Separation Date, of the Common Stock) without the consent of the Rights
Agent or of the holder of any other Rights Certificate (or, prior to the
Separation Date, of the Common Stock), may, in his own behalf and for his own
benefit, enforce, and may institute and maintain any suit, action or proceeding
against the Company to enforce, or otherwise act in respect of, his Rights
pursuant to this Agreement. Without limiting the foregoing or any remedies
available to the holders of Rights, it is specifically acknowledged that the
holders of Rights would not have an adequate remedy at law for any breach of
this Agreement and shall be entitled to specific performance of the obligations
hereunder and injunctive relief against actual or threatened violations of the
obligations hereunder of any Person subject to this Agreement.

         Section 16. Agreement of Rights Holders. Every holder of a Right by
accepting the same consents and agrees with the Company and the Rights Agent and
with every other holder of a Right that:

                  (a) prior to the Separation Date, the Rights will be
         transferable only in connection with the transfer of Common
         Stock;

                  (b) after the Separation Date, the Rights
         Certificates are transferable only on the registry books of
         the Rights Agent if surrendered at the principal corporate
         trust office of the Rights Agent, duly endorsed or accompanied
         by a proper instrument of transfer;


<PAGE>

                  (c) the Company and the Rights Agent may deem and
         treat the person in whose name a Rights Certificate (or, prior
         to the Separation Date, the associated Common Stock
         certificate) is registered as the absolute owner thereof and
         of the Rights evidenced thereby (notwithstanding any notations
         of ownership or writing on the Rights Certificates or the
         associated Common Stock certificate made by anyone other than
         the Company or the Rights Agent) for all purposes whatsoever,
         and neither the Company nor the Rights Agent shall be affected
         by any notice to the contrary; and

                  (d) notwithstanding anything in this Agreement to the
         contrary, neither the Company nor the Rights Agent shall have
         any liability to any holder of a Right or other Person as a
         result of its inability to perform any of its obligations
         under this Agreement by reason of any preliminary or permanent
         injunction or other order, decree or ruling issued by a court
         or by a governmental, regulatory or administrative agency or
         commission, or any statute, rule, regulation or executive
         order promulgated or enacted by any governmental authority
         prohibiting or otherwise restraining performance of the
         obligation; provided, however, the Company must use its best
         efforts to have any order, decree or ruling lifted or
         otherwise overturned.

         Section 17. Rights Holder Not Deemed a Stockholder. Except as otherwise
expressly provided in this Agreement, no holder, as such, of any Rights
Certificate shall be entitled to vote, receive dividends or be deemed for any
purpose the holder of the shares of Preferred Stock or any other securities of
the Company that may at any time be issuable on the exercise of the Rights
represented thereby, nor shall anything contained herein or in any Rights
Certificate be construed to confer upon the holder of any Rights Certificate, as
such, any of the rights of a stockholder of the Company or any right to vote for
the election of directors or upon any matter submitted to stockholders at any
meeting thereof, or to give or withhold consent to any corporate action, or to
receive notice of meetings or other actions affecting stockholders, or to
receive dividends or subscription rights, or otherwise, until and only to the
extent that the Right or Rights evidenced by the Rights Certificate shall have
been exercised in accordance with the provisions of this Agreement.

         Section 18. Concerning the Rights Agent. The Company agrees to pay to
the Rights Agent such compensation as shall be agreed to in writing between the
Company and the Rights Agent for all services rendered by it hereunder and, from
time to time, on demand of the Rights Agent, its reasonable expenses and counsel
fees and disbursements and other disbursements incurred in the administration
and execution of this Agreement and the exercise and performance of its duties
hereunder. The Company also agrees to indemnify the Rights Agent for, and to
hold it harmless against, any loss, liability, or expense, incurred without
gross negligence, bad faith or willful misconduct on the part of the Rights
Agent, for anything done or omitted by the Rights Agent in connection with the
acceptance and administration of this Agreement, including, without limitation,
the costs and expenses of defending against any claim (whether asserted by the
Company, a holder of Rights, or any other Person) of liability in the premises,
including reasonable attorney's fees and expenses. The indemnification provided
for hereunder shall survive the expiration of the Rights and the termination of

<PAGE>

this Agreement. The cost and expense of enforcing this right of indemnification
shall also be paid by the Company.

         The Rights Agent may rely conclusively upon and shall be protected and
shall incur no liability for or in respect of any action taken, suffered or
omitted by it in connection with its administration of this Agreement in
reliance upon any Rights Certificate or certificate for Common Stock or for
other securities of the Company, instrument of assignment or transfer, power of
attorney, endorsement, affidavit, letter, notice, instruction, direction,
consent, certificate, statement, or other paper or document believed by it to be
genuine and to be signed and executed by the proper Person or Persons.
Notwithstanding anything in this Agreement to the contrary, in no event shall
the Rights Agent be liable for special, indirect or consequential loss or damage
of any kind whatsoever (including but not limited to lost profits), even if the
Rights Agent has been advised of the likelihood of the loss or damage and
regardless of the form of the action.

         Section 19. Merger or Consolidation or Change of Name of Rights Agent.
Any corporation into which the Rights Agent or any successor Rights Agent may be
merged or with which it may be consolidated, or any corporation resulting from
any merger or consolidation to which the Rights Agent or any successor Rights
Agent shall be a party, or any corporation succeeding to all or substantially
all the corporate trust or stock transfer business of the Rights Agent or any
successor Rights Agent, shall be the successor to the Rights Agent under this
Agreement without the execution or filing of any paper or any further act on the
part of any of the parties hereto, provided that the corporation would be
eligible for appointment as a successor Rights Agent under the provisions of
Section 21 of this Agreement. In case at the time the successor Rights Agent
shall succeed to the agency created by this Agreement, any of the Rights
Certificates shall have been countersigned but not delivered, any successor
Rights Agent may adopt the countersignature of the predecessor Rights Agent and
deliver the Rights Certificates so countersigned; and in case at that time any
of the Rights Certificates shall not have been countersigned, any successor
Rights Agent may countersign the Rights Certificates either in the name of the
predecessor or in the name of the successor Rights Agent; and in all cases the
Rights Certificates shall have the full force provided in the Rights
Certificates and in this Agreement.

         In case at any time the name of the Rights Agent shall be changed and
at that time any of the Rights Certificates shall have been countersigned but
not delivered, the Rights Agent may adopt the countersignature under its prior
name and deliver Rights Certificates so countersigned; and in case at that time
any of the Rights Certificates shall not have been countersigned, the Rights
Agent may countersign the Rights Certificates either in its prior name or in its
changed name; and in all cases the Rights Certificates shall have the full force
provided in the Rights Certificates and in this Agreement.

         Section 20. Duties of Rights Agent. The Rights Agent undertakes the
duties and obligations expressly imposed (and no implied duties or obligations
shall be read into this Agreement against the Rights Agent) by this Agreement
upon the following terms and conditions, by all of which the Company and the
holders of Rights Certificates, by their acceptance thereof, shall be bound:


<PAGE>

                  (a) Before the Rights Agent acts or refrains from
         acting, the Rights Agent may consult with legal counsel of its
         selection (who may be legal counsel for the Company), and the
         opinion of the counsel shall be full and complete
         authorization and protection to the Rights Agent as to any
         action taken or omitted by it in good faith and in accordance
         with the opinion.

                  (b) Whenever in the performance of its duties under
         this Agreement the Rights Agent shall deem it necessary or
         desirable that any fact or matter (including, without
         limitation, the identity of any Acquiring Person) be proved or
         established by the Company prior to taking or suffering any
         action hereunder, the fact or matter (unless other evidence in
         respect thereof be herein specifically prescribed) may be
         deemed to be conclusively proved and established by a
         certificate signed by the Chairman of the Board, the
         President, any Vice President, the Treasurer, any Assistant
         Treasurer, the Secretary or any Assistant Secretary of the
         Company and delivered to the Rights Agent; and the certificate
         shall be full authorization to the Rights Agent, for any
         action taken or suffered in good faith by it under the
         provisions of this Agreement in reliance upon the certificate.

                  (c) The Rights Agent shall be liable hereunder only
         for its own gross negligence, bad faith or willful misconduct.

                  (d) The Rights Agent shall not be liable for or by
         reason of any of the statements of facts or recitals contained
         in this Agreement or in the Rights Certificates or be required
         to verify the same (except as to its countersignature on the
         Rights Certificates), but all statements and recitals are and
         shall be deemed to have been made by the Company only.

                  (e) The Rights Agent shall not be under any
         responsibility in respect of the validity of this Agreement or
         the execution and delivery hereof (except the due execution
         hereof by the Rights Agent) or in respect of the validity or
         execution of any Rights Certificate (except its
         countersignature thereof); nor shall it be responsible for any
         breach by the Company of any covenant or condition contained
         in this Agreement or in any Rights Certificate; nor shall it
         be responsible for any adjustment required under the
         provisions of Sections 11 or 13 of this Agreement or
         responsible for the manner, method or amount of any adjustment
         or the ascertaining of the existence of facts that would
         require any adjustment (except with respect to the exercise of
         Rights evidenced by Rights Certificates after the Rights
         Agent's actual notice of any adjustment); nor shall it by any
         act hereunder be deemed to make any representation or warranty
         as to the authorization or reservation of any shares of Common
         Stock or Preferred Stock to be issued pursuant to this
         Agreement or any Rights Certificate or as to whether any
         shares of Common Stock or Preferred Stock will, when so
         issued, be validly authorized and issued, fully paid and
         nonassessable, nor shall the Rights Agent be responsible for

<PAGE>

         the legality of the terms hereof in its capacity as an
         administrative agent.

                  (f) The Company agrees that it will perform, execute,
         acknowledge and deliver or cause to be performed, executed,
         acknowledged and delivered all further and other acts,
         instruments and assurances as may reasonably be required by
         the Rights Agent for the carrying out or performing by the
         Rights Agent of the provisions of this Agreement.

                  (g) The Rights Agent is hereby authorized and
         directed to accept instructions with respect to the
         performance of its duties hereunder from the Chairman of the
         Board, the President, any Vice President, the Secretary, any
         Assistant Secretary, the Treasurer or any Assistant Treasurer
         of the Company, and to apply to the officers for advice or
         instructions in connection with its duties, and it shall not
         be liable for any action taken or suffered to be taken by it
         in good faith in accordance with instructions of any officer
         or for any delay in acting while waiting for those
         instructions. Any application by the Rights Agent for written
         instructions from the Company may, at the option of the Rights
         Agent, set forth in writing any action proposed to be taken or
         omitted by the Rights Agent under this Agreement and the date
         on or after which the action shall be taken or such omission
         shall be effective. The Rights Agent shall not be liable for
         any action taken by, or omission of, the Rights Agent in
         accordance with a proposal included in any application on or
         after the date specified in the application (which date shall
         not be less than ten Business Days after the date any officer
         of the Company actually receives the application, unless any
         officer shall have consented in writing to an earlier date)
         unless, prior to taking the action (or the effective date in
         the case of an omission), the Rights Agent shall have received
         written instructions in response to the application subject to
         the proposed action or omission and/or specifying the action
         to be taken or omitted.

                  (h) The Rights Agent and any stockholder, director,
         officer or employee of the Rights Agent may buy, sell or deal
         in any of the Rights or other securities of the Company or
         become pecuniarily interested in any transaction in which the
         Company may be interested, or contract with or lend money to
         the Company or otherwise act as fully and freely as though it
         were not Rights Agent under this Agreement. Nothing herein
         shall preclude the Rights Agent from acting in any other
         capacity for the Company or for any other legal entity.

                  (i) The Rights Agent may execute and exercise any of
         the rights or powers hereby vested in it or perform any duty
         hereunder either itself or by or through its attorneys or
         agents, and the Rights Agent shall not be answerable or
         accountable for any act, default, neglect or misconduct of any
         attorneys or agents or for any loss to the Company resulting
         from any act, default, neglect or misconduct provided
         reasonable care was exercised in the selection thereof.


<PAGE>

                  (j) No provision of this Agreement shall require the
         Rights Agent to expend or risk its own funds or otherwise
         incur any financial liability in the performance of any of its
         duties hereunder or in the exercise of its rights if there
         shall be reasonable grounds for believing that repayment of
         the funds or adequate indemnification against the risk or
         liability is not reasonably assured to it.

                  (k) The Rights Agent shall not be required to take
         notice or be deemed to have notice of any fact event or
         determination under the Rights Agreement unless and until the
         Rights Agent shall be specifically notified in writing by the
         Company of the fact, event or determination.

                  (l) In addition to the foregoing, the Rights Agent
         shall be protected and shall incur no liability for, or in
         respect of, any action taken or omitted by it in connection
         with its administration of this Agreement if such acts or
         omissions are in reliance upon (i) the proper execution of the
         certification concerning beneficial ownership appended to the
         form of assignment and the form of election to purchase
         attached hereto unless the Rights Agent shall have actual
         knowledge that, as executed, such certification is untrue, or
         (ii) the non-execution of such certification including,
         without limitation, any refusal to honor any otherwise
         permissible assignment or election by reason of such
         non-execution.

                  (m) The Company agrees to give the Rights Agent
         prompt written notice of any event or ownership that would
         prohibit the exercise or transfer of the Rights Certificates.

         Section 21. Change of Rights Agent. The Rights Agent or any successor
Rights Agent may resign and be discharged from its duties under this Agreement
upon 30 days' notice in writing mailed to the Company, and to each transfer
agent of the Common Stock and Preferred Stock by registered or certified mail.
The Company may remove the Rights Agent or any successor Rights Agent upon 30
calendar days' notice in writing, mailed to the Rights Agent or successor Rights
Agent, as the case may be, and to each transfer agent of the Common Stock and
Preferred Stock, by registered or certified mail. If the Rights Agent shall
resign or be removed or shall otherwise become incapable of acting, the Company
shall appoint a successor to the Rights Agent. If the Company shall fail to make
the appointment within a period of 30 calendar days after giving notice of the
removal or after it has been notified in writing of the resignation or
incapacity by the resigning or incapacitated Rights Agent or by the holder of a
Rights Certificate (who shall, with the notification, submit his Rights
Certificate for inspection by the Company), then the Rights Agent or any
registered holder of any Rights Certificate may, at the expense of the Company
apply to any court of competent jurisdiction for the appointment of a new Rights
Agent. Any successor Rights Agent, whether appointed by the Company or by a
court, shall be a corporation organized and doing business under the laws of the
United States or of any State thereof, in good standing, that is authorized by
the applicable law to exercise corporate trust powers and is subject to
supervision or examination by federal or state authority and which has at the
time of its appointment as Rights Agent a combined capital and surplus of at
least $50,000,000. After appointment, the successor Rights Agent shall be vested
with the same powers, rights, duties and responsibilities as if it had been

<PAGE>

originally named as Rights Agent without further act or deed; but the
predecessor Rights Agent shall deliver and transfer to the successor Rights
Agent any property at the time held by it hereunder, and execute and deliver any
further assurance, conveyance, act or deed necessary for the purpose. Not later
than the effective date of the appointment, the Company shall file notice
thereof in writing with the predecessor Rights Agent and each transfer agent of
the Common Stock and the Preferred Stock, and mail a notice thereof in writing
to the registered holders of the Rights Certificates. Failure to give any notice
provided for in this Section 21, however, or any defect therein, shall not
affect the legality or validity of the resignation or removal of the Rights
Agent or the appointment of the successor Rights Agent, as the case may be.

         Section 22. Issue of New Rights Certificates. Notwithstanding any of
the provisions of this Agreement or of the Rights to the contrary, the Company
may, at its option, issue new Rights Certificates evidencing Rights in any form
approved by its Board of Directors to reflect any adjustment or change in the
Purchase Price per share and the number or kind or class of shares or other
securities or property purchasable under the Rights Certificates made in
accordance with the provision of this Agreement.

         Section 23. Redemption and Termination.

         (a) The Board of Directors of the Company may, at its option, at any
time prior to 5:00 P.M., New York City time, on the earlier of (i) the Stock
Acquisition Date, or (ii) the Expiration Date, redeem all but not less than all
the then outstanding Rights at a redemption price of $.01 per Right,
appropriately adjusted to reflect any stock split, stock dividend or similar
transaction occurring after the date hereof (the redemption price hereinafter
the "Redemption Price"). Notwithstanding anything in this Agreement to the
contrary, no Rights may be exercised at any time that the Rights are subject to
redemption in accordance with the terms of this Agreement, and no redemption of
the Rights shall be permitted after 5:00 P.M., New York City time, on the
earlier of (i) the Stock Acquisition Date, or (ii) the Expiration Date.

         (b) Immediately upon the action of the Board of Directors of the
Company ordering the redemption of the Rights, evidence of which shall have been
filed with the Rights Agent and without any further action and without any
notice, the right to exercise the Rights shall terminate and the only right
thereafter of the holders of Rights shall be to receive the Redemption Price.
Within 10 calendar days after the action of the Board of Directors ordering the
redemption of the Rights, the Company shall give notice of redemption to the
Rights Agent and the holders of the then outstanding Rights by mailing the
notice to all holders at their last addresses as they appear upon the registry
books of the Rights Agent or prior to the Separation Date, on the registry books
of the transfer agent for the Common Stock. Any notice mailed in the manner
herein provided shall be deemed given, whether or not the holder receives the
notice. Each notice of redemption shall state the method by which the payment of
the Redemption Price will be made. In any case, failure to give notice to any
particular holder of Rights shall not affect the sufficiency of the notice to
other holders of Rights. Neither the Company nor any of its Affiliates or
Associates may redeem, acquire or purchase for value any Rights at any time, in
any manner, other than that specifically set forth in this Section 23, and
neither the Company nor any of its Affiliates or Associates may acquire or

<PAGE>

purchase for value any Rights at any time, in any manner, other than in
connection with the purchase of shares of associated Common Stock prior to the
Separation Date.

         Section 24. Exchange.

         (a) The Company may, at its option but subject to receipt of any
required regulatory approvals, by action of the Board of Directors, at any time
after any Person becomes an Acquiring Person, exchange all or part of the then
outstanding and exercisable Rights (which shall not include Rights that have
become void pursuant to the provisions of Section 7(e)) for shares of Common
Stock at an exchange ratio of one share of Common Stock per Right, appropriately
adjusted to reflect any stock split, stock dividend or similar transaction
occurring after the date hereof (the exchange ratio hereinafter the "Exchange
Ratio").

         (b) Immediately upon the action of the Board of Directors of the
Company ordering the exchange of any Rights pursuant to Section 24(a) and
without any further action and without any notice, the right to exercise the
Rights shall terminate and the only right thereafter of a holder of the Rights
shall be to receive that number of shares of Common Stock equal to the number of
such Rights held by the holder multiplied by the Exchange Ratio. The Company
shall promptly give public notice of any exchange; provided, however, that the
failure to give, or any defect in, the notice shall not affect the validity of
the exchange. The Company promptly shall mail a notice of any exchange to all
holders of Rights at their last addresses as they appear upon the registry books
of Rights Agent. Any notice that is mailed in the manner herein provided shall
be deemed given, whether or not the holder receives the notice. Each notice of
exchange shall state the method by which the exchange of the Common Stock for
Rights will be effected and, in the event of any partial exchange, the number of
Rights that will be exchanged. Any partial exchange shall be effected pro rata
based on the number of Rights (other than Rights which have become void pursuant
to the provisions of Section 7(e)) held by each holder of Rights.

         (c) In any exchange pursuant to this Section 24, the Company, at its
option, may substitute Preferred (or Equivalent Preferred Stock, as that term is
defined in Section 13(b)) for shares of Common Stock exchangeable for Rights, at
the initial rate of one one-hundredth of a share of Preferred Stock (or
Equivalent Preferred Stock) for each share of Common Stock, as appropriately
adjusted to reflect adjustments in the voting rights of the Preferred Stock
pursuant to the terms thereof, so that the fraction of a share of Preferred
Stock delivered in lieu of each share of Common Stock shall have at least the
same voting rights as one share of Common Stock.

         (d) The Company shall not be required to issue fractions of shares of
Common Stock or to distribute certificates that evidence fractional Common
Stock. In lieu of fractional shares, the Company shall pay to the registered
holders of the Right Certificates with regard to which fractional shares would
otherwise be issuable an amount in cash equal to the same fraction of the
Current Market Value of a whole share of Common Stock.


<PAGE>

         Section 25. Notice of Certain Events.

         (a) If the Company shall propose (i) to pay any dividend payable in
stock of any class to the holders of Preferred Stock or to make any other
distribution to the holders of Preferred Stock (other than a regular quarterly
cash dividend at a rate not in excess of U.S. $25 per share), or (ii) to offer
to the holders of Preferred Stock rights or warrants to subscribe for or to
purchase any additional shares of Preferred Stock or shares of stock of any
class or any other securities, rights or options, or (iii) to effect any
reclassification of its Preferred Stock (other than a reclassification involving
only the subdivision of outstanding shares of Preferred Stock), or (iv) to
effect any Flip-Over Event, or (v) to effect the liquidation, dissolution or
winding up of the Company, then, in each case, the Company shall give to each
holder of a Rights Certificate, in accordance with Section 26, a notice of the
proposed action, which shall specify the record date for the purposes of the
stock dividend, distribution of rights or warrants, or the date on which the
reclassification, Flip-Over Event, liquidation, dissolution, or winding up is to
take place and the date of participation therein by the holders of the shares of
Preferred Stock, if any date is to be fixed, and the notice shall be so given in
the case of any action covered by clause (i) or (ii) above at least 20 calendar
days prior to the record date for determining holders of the shares of Preferred
Stock for purposes of the action, and in the case of any other action, at least
20 calendar days prior to the date of the taking of the proposed action or the
date of participation therein by the holders of the shares of Preferred Stock
whichever shall be the earlier.

         (b) Upon the occurrence of a Triggering Event, the Company or Principal
Party, as the case may be, shall as soon as practicable thereafter give to each
holder of a Rights Certificate and to the Rights Agent, to the extent feasible
and in accordance with Section 26, a notice of the occurrence of the event and
the consequences thereof.

         Section 26. Notices. Notices or demands authorized by this Agreement to
be given or made by the Rights Agent or by the holder of any Rights Certificate
to or on the Company shall be sufficiently given or made if sent by first-class
mail, postage prepaid, addressed (until another address is filed in writing with
the Rights Agent) as follows:

                              Valassis Communications, Inc.
                              19975 Victor Parkway
                              Livonia, MI 48152
                              Attention:  Barry P. Hoffman
                                          Vice President and General Counsel

         With copy to:        McDermott, Will & Emery
                              227 W. Monroe St.
                              Chicago, Illinois 60606-5096
                              Attention: Frederick W. Axley, P.C.

         Subject to the provisions of Section 21, any notice or demand
authorized by this Agreement to be given or made by the Company or by the holder
of any Rights Certificate to or on the Rights Agent shall be sufficiently given
or made if delivered by certified or registered mail and be deemed given upon

<PAGE>

receipt and addressed (until another address is filed in writing with the
Company) as follows:

                              The Bank of New York
                              101 Barclay Street
                              Floor 12 West
                              New York, NY  10286
                              Attention: Stock Transfer Administrator

         Notices or demands authorized by this Agreement to be given or made by
the Company or the Rights Agent to the holder of any Rights Certificate shall be
sufficiently given or made if sent by first-class mail, postage prepaid,
addressed to the holder at the address of the holder as shown on the registry
books of the Company. The Company shall deliver a copy of any notice or demand
it delivers to the holder of any Rights Certificate to the Rights Agent and the
Rights Agent shall deliver a copy of any notice or demand it deliver to the
holder of any Rights Certificate to the Company.

         Section 27. Supplements and Amendments. The Company and the Rights
Agent may from time to time supplement or amend this Agreement without the
approval of any holders of Rights Certificates in order to cure any ambiguity,
to correct or supplement any provision contained herein which may be defective
or inconsistent with any other provisions herein or to change or supplement the
provisions hereunder in any manner which the Company may deem necessary or
desirable and which shall not adversely affect the interests of the holders of
Rights Certificates other than an Acquiring Person; provided, however, that no
amendment or supplement may be made if the effect would be to extend or shorten
the redemption period after the Stock Acquisition Date or change the Purchase
Price or the Redemption Price. Notwithstanding any other provisions of this
Section 27, the Board of Directors shall retain the right to amend the Purchase
Price for a period of six months from the date of this Agreement. Upon the
delivery of a certificate from an appropriate officer of the Company which
states that the proposed supplement or amendment is in compliance with the terms
of this Section, the Rights Agent shall execute such supplement or amendment.
Notwithstanding anything in this Agreement to the contrary, no supplement or
amendment that changes the rights and duties of the Rights Agent under this
Agreement will be effective against the Rights Agent without the execution of
the supplement or amendment by the Rights Agent.

         Section 28. Successors. All the covenants and provisions of this
Agreement by or for the benefit of the Company or the Rights Agent shall bind
and inure to the benefit of their respective successors and assigns hereunder.

         Section 29. Benefits of this Agreement. Nothing in this Agreement shall
be construed to give to any Person other than the Company, the Rights Agent and
the registered holders of the Rights Certificates (and, prior to the Separation
Date, the Common Stock) any legal or equitable right, remedy or claim under this
Agreement; but this Agreement shall be for the sole and exclusive benefit of the
Company, the Rights Agent and the registered holders of the Rights Certificates
(and, prior to the Separation Date, the Common Stock).


<PAGE>

         Section 30. Severability. If any term, provision, covenant or
restriction of this Agreement is held by a court of competent jurisdiction or
other authority to be invalid, void or unenforceable, the remainder of the
terms, provisions, covenants and restrictions of this Agreement shall remain in
full force and effect and shall in no way be affected, impaired or invalidated.

         Section 31. Governing Law. This Agreement, each Right and each Rights
Certificate issued hereunder shall be deemed to be a contract made under the
laws of the State of Delaware and for all purposes shall be governed by and
construed in accordance with the laws of that State applicable to contracts made
and to be performed entirely within that State, provided, however, that the
rights and obligations of the Rights Agent shall be governed by and construed in
accordance with the laws of the State of New York.

         Section 32. Counterparts. This Agreement may be executed in any number
of counterparts and each of the counterparts shall for all purposes be deemed to
be an original, and all counterparts shall together constitute one and the same
instrument.

         Section 33. Descriptive Headings. Descriptive headings of the several
Sections of this Agreement are inserted for convenience only and shall not
control or affect the meaning or construction of any of the provisions hereof.


                                     * * * *


<PAGE>


         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed and their respective corporate seals to be hereunto affixed and
attested, all as of the day and year first above written.

                                     VALASSIS COMMUNICATIONS, INC.


                                     By:      /s/ Barry P. Hoffman
                                           Barry P. Hoffman, Esq.
                                           Secretary



                                     THE BANK OF NEW YORK, as Rights Agent


                                     By:      /s/ Jeffrey Grosse
                                            Jeffrey Grosse
                                             Vice President





<PAGE>


                                    Exhibit A

                                     FORM OF

                           CERTIFICATE OF DESIGNATIONS
                               OF PREFERRED STOCK

                                       of

                          VALASSIS COMMUNICATIONS, INC.


         We, Allan F. Shultz, Chairman of the Board of Directors and Barry P.
Hoffman, Secretary, of Valassis Communications, Inc., a corporation organized
and existing under the Delaware General Corporation Law, in accordance with the
provisions of Section 151(g) thereof, DO HEREBY CERTIFY:

         That pursuant to the authority conferred upon the Board of Directors by
the Certificate of Incorporation, the Board of Directors on September 1, 1999,
adopted, ratified and approved this Certificate of Designations the series of
preferred stock designated herein.

         Section 1. Designation and Amount. The shares of the series of
preferred stock shall be designated as "Junior Preferred Stock, Series A" (the
"PREFERRED STOCK") and the number of shares constituting the series shall be 1
million.

         Section 2. Dividends and Distributions.

         (a) Subject to the prior and superior rights of the holders of any
shares of any series of preferred stock ranking prior and superior to the shares
of Preferred Stock with respect to dividends, the holders of shares of Preferred
Stock, in preference to the holders of common stock, $.01 par value per share,
of the Corporation (the "COMMON STOCK") and of any other junior stock, shall be
entitled to receive, when, as and if declared by the Board of Directors out of
funds legally available for the purpose, quarterly dividends payable in cash on
the 15th day of March, June, September and December in each year (each date
being a "Quarterly Dividend Payment Date"), commencing on the first Quarterly
Dividend Payment Date after the first issuance of a share or fraction of a share
of Preferred Stock, in an amount per share (rounded to the nearest cent) equal
to the greater of (a) U.S. $25 (b) subject to the provision for adjustment
hereinafter set forth, 100 times the aggregate per share amount of all cash
dividends, and 100 times the aggregate per share amount (payable in kind) of all
non-cash dividends or other distributions other than a dividend payable in
shares of Common Stock or a subdivision of the outstanding shares of Common
Stock (by reclassification or otherwise), declared on the Common Stock since the
immediately preceding Quarterly Dividend Payment Date or, with respect to the
first Quarterly Dividend Payment Date, since the first issue of any share or
fraction of a share of Preferred Stock. If the Corporation shall at any time on
or after September 15, 1999 declare or pay any dividend on Common Stock payable
in shares of Common Stock, or effect a subdivision of combination or

<PAGE>

consolidation of the outstanding shares of Common Stock (by reclassification or
otherwise than by payment of a dividend in shares of Common Stock) into a
greater or lesser number of shares of Common Stock, then in each case the amount
to which holders of shares of Preferred Stock were entitled immediately prior to
the event under clause (b) of the preceding sentence shall be adjusted by
multiplying the amount by a fraction the numerator of which is the number of
shares of Common Stock outstanding immediately after the event and the
denominator of which is the number of shares of Common Stock that were
outstanding immediately prior to the event.

         (b) The Corporation shall declare a dividend or distribution on the
Preferred Stock as provided in paragraph (A) of this Section immediately after
it declares a dividend or distribution on the Common Stock (other than a
dividend payable in shares of Common Stock); provided that, in the event no
dividend or distribution shall have been declared on the Common Stock during the
period between any Quarterly Dividend Payment Date and the next subsequent
Quarterly Dividend Payment Date, a dividend of U.S. $25 per share on the
Preferred Stock shall nevertheless be payable on the subsequent Quarterly
Dividend Payment Date.

         (c) Dividends shall begin to accrue and be cumulative on outstanding
shares of Preferred Stock from the Quarterly Dividend Payment Date next
preceding the date of issue of the shares of Preferred Stock, unless the date of
issue of the shares is prior to the record date for the first Quarterly Dividend
Payment Date, in which case dividends on the shares shall begin to accrue from
the date of issue of the shares, or unless the date of issue is a Quarterly
Dividend Payment Date or is a date after the record date for the determination
of holders of shares of Preferred Stock entitled to receive a quarterly dividend
and before the Quarterly Dividend Payment Date, in either of which events the
dividends shall begin to accrue and be cumulative from the Quarterly Dividend
Payment Date. Accrued but unpaid dividends shall not bear interest. Dividends
paid on the shares of Preferred Stock in an amount less than the total amount of
the dividends at the time accrued and payable on the shares shall be allocated
pro rata on a share-by-share basis among all the shares at the time outstanding.
The Board of Directors may fix a record date for the determination of holders of
shares of Preferred Stock entitled to receive payment of a dividend or
distribution declared thereon, which record date shall be not more than 60
calendar days prior to the date fixed for the payment thereof.

         Section 3. Voting Rights. The holders of shares of Preferred Stock
shall have the following voting rights:

                  (a) Subject to the provision for adjustment
         hereinafter set forth, each share of Preferred Stock shall
         entitle the holder thereof to 100 votes on all matters
         submitted to a vote of the stockholders of the Corporation. In
         the event the Corporation shall at any time on or after
         September 15 declare or pay any dividend on Common Stock
         payable in shares of Common Stock, or effect a subdivision or
         combination or consolidation of the outstanding shares of
         Common Stock (by reclassification or otherwise than by payment
         of a dividend in shares of Common Stock) into a greater or
         lesser number of shares of Common Stock, then in each case the
         number of votes per share to which holders of shares of
         Preferred Stock were entitled immediately prior to the event

<PAGE>

         shall be adjusted by multiplying the number by a fraction, the
         numerator of which is the number of shares of Common Stock
         outstanding immediately after the event, and the denominator
         of which is the number of shares of Common Stock that were
         outstanding immediately prior to the event.

                  (b) Except as otherwise provided herein or by law,
         the holders of shares of Preferred Stock and the holders of
         shares of Common Stock shall vote together as one class on all
         matters submitted to a vote of stockholders of the
         Corporation.

                  (c) Except as set forth herein, holders of Preferred
         Stock shall have no special voting rights and their consent
         shall not be required (except to the extent they are entitled
         to vote with holders of Common Stock as set forth herein) for
         taking any corporate action.

         Section 4. Certain Restrictions.

         (a) Whenever quarterly dividends or other dividends or distributions
payable on the Preferred Stock as provided in Section 2 are in arrears,
thereafter and until all accrued and unpaid dividends and distributions, whether
or not declared, on shares of Preferred Stock outstanding shall have been paid
in full, the Corporation shall not:

                  (i) declare or pay dividends on, or make any other
         distributions on, any shares of stock ranking junior (either
         as to dividends or upon liquidation, dissolution or winding
         up) to the Preferred Stock;

                  (ii) declare or pay dividends on or make any other
         distributions on any shares of stock ranking on a parity
         (either as to dividends or upon liquidation, dissolution or
         winding up) with the Preferred Stock, except dividends paid
         ratably on the Preferred Stock and all the parity stock on
         which dividends are payable or in arrears in proportion to the
         total amounts to which the holders of all the shares are then
         entitled;

                  (iii) redeem or purchase or otherwise acquire for
         consideration shares of any stock ranking on a parity (either
         as to dividends or upon liquidation, dissolution or winding
         up) to the Preferred Stock, provided that the Corporation may
         at any time redeem, purchase or otherwise acquire shares of
         any the parity stock in exchange for shares of any stock of
         the Corporation ranking junior (either as to dividends or upon
         dissolution, liquidation or winding up) to the Preferred
         Stock; or

                  (iv) purchase or otherwise acquire for consideration
         any shares of Preferred Stock, or any shares of stock ranking
         on a parity with the Preferred Stock, except in accordance
         with a purchase offer made in writing or by publication (as
         determined by the Board of Directors) to all holders of the
         shares upon such terms as the Board of Directors, after
         consideration of the respective annual dividend rates and

<PAGE>

         other relative rights and preferences of the respective series
         and classes, shall determine in good faith will result in fair
         and equitable treatment among the respective series or
         classes.

         (b) The Corporation shall not permit any subsidiary of the Corporation
to purchase or otherwise acquire for consideration any shares of stock of the
Corporation unless the Corporation could, under paragraph (A) of this Section 4,
purchase or otherwise acquire the shares at the time and in the manner therein
described.

         Section 5. Reacquired Shares. Any shares of Preferred Stock purchased
or otherwise acquired by the Corporation in any manner whatsoever shall be
retired and cancelled promptly after the acquisition thereof. All shares shall
upon their cancellation become authorized but unissued shares of preferred stock
and may be reissued as part of a new series of preferred stock to be created by
resolution or resolutions of the Board of Directors, subject to the conditions
and restrictions on issue set forth herein.

         Section 6. Liquidation, Dissolution or Winding Up. Upon any
liquidation, dissolution or winding up of the Corporation, no distribution shall
be made (1) to the holders of shares of stock ranking junior (either as to
dividends or upon liquidation, dissolution or winding up) to the Preferred Stock
unless, prior thereto, the holders of shares of Preferred Stock shall have
received $100.00 per share, plus an amount equal to accrued and unpaid dividends
and distributions thereon, whether or not declared, to the date of payment,
provided that the holders of shares of Preferred Stock shall be entitled to
receive an aggregate amount per share, subject to the provision for adjustment
hereinafter set forth, equal to 100 times the aggregate amount to be distributed
per share to holders of Common Stock, or (2) to the holders of stock ranking on
a parity (either as to dividends or upon liquidation, dissolution or winding up)
with the Preferred Stock, except distributions made ratably on the Preferred
Stock and all other parity stock in proportion to the total amounts to which the
holders of all such shares are entitled upon liquidation, dissolution or winding
up. If the Corporation shall at any time on or after September 15, 1999 declare
or pay any dividend on Common Stock payable in shares of Common Stock, or effect
a subdivision or combination or consolidation of the outstanding shares of
Common Stock (by reclassification or otherwise than by payment of a dividend in
shares of Common Stock) into a greater or lesser number of shares of Common
Stock, then in each case the aggregate amount to which holders of shares of
Preferred Stock were entitled immediately prior to the event under the proviso
in clause (1) of the preceding sentence shall be adjusted by multiplying the
amount by a fraction the numerator of which is the number of shares of Common
Stock outstanding immediately after the event and the denominator of which is
the number of shares of Common Stock that were outstanding immediately prior to
the event.

         Section 7. Consolidation, Merger, etc. If the Corporation shall enter
into any consolidation, merger, combination or other transaction in which the
shares of Common Stock are exchanged for or changed into other stock or
securities, cash and/or any other property, then in any case the shares of
Preferred Stock then outstanding shall at the same time be similarly exchanged
or changed in an amount per share (subject to the provision for adjustment
hereinafter set forth) equal to 100 times the aggregate amount of stock,
securities, cash and/or any other property (payable in kind), as the case may

<PAGE>

be, into which or for which each share of Common Stock is changed or exchanged.
If the Corporation shall at any time on or after September, 15, 1999 declare or
pay any dividend on Common Stock payable in shares of Common Stock, or effect a
subdivision or combination or consolidation of the outstanding shares of Common
Stock (by reclassification or otherwise) into a greater or lesser number of
shares of Common Stock, then in each case the amount set forth in the preceding
sentence with respect to the exchange or change of shares of Preferred Stock
shall be adjusted by multiplying the amount by a fraction the numerator of which
is the number of shares of Common Stock outstanding immediately after the event
and the denominator of which is the number of shares of Common Stock that were
outstanding immediately prior to the event.

         Section 8. No Redemption. The shares of Preferred Stock shall not be
redeemable.

         Section 9. Amendment. The Certificate of Incorporation of the
Corporation shall not be amended in any manner that would materially alter or
change the powers, preferences or special rights of the Preferred Stock so as to
affect them adversely without the affirmative vote of the holders of two-thirds
or more of the outstanding shares of Preferred Stock, voting together as a
single class.



<PAGE>


         IN WITNESS WHEREOF, we have executed and subscribed this Certificate
and do affirm the foregoing as true under the penalties of perjury as of this
___th day of September 1999.


                                 -----------------------------------------------
                                 Alan F. Schultz
                                 Chairman, President and Chief Executive Officer



ATTEST:


- -----------------------------
Barry P. Hoffman, Secretary



<PAGE>

                                    Exhibit B

                           Form of Rights Certificate

Certificate No. R-                                                 ______ Rights

         NOT EXERCISABLE AFTER SEPTEMBER 1, 2009 OR EARLIER IF NOTICE
         OF REDEMPTION OR EXCHANGE IS GIVEN.

         THE RIGHTS ARE SUBJECT TO REDEMPTION, AT THE OPTION OF THE
         COMPANY, ON THE TERMS SET FORTH IN THE RIGHTS AGREEMENT.

         THE RIGHTS REPRESENTED BY THIS CERTIFICATE ARE OR WERE
         BENEFICIALLY OWNED BY A PERSON WHO WAS OR BECAME AN ACQUIRING
         PERSON OR AN AFFILIATE OR ASSOCIATE OF AN ACQUIRING PERSON (AS
         THOSE TERMS ARE DEFINED IN THE RIGHTS AGREEMENT). ACCORDINGLY,
         THIS RIGHTS CERTIFICATE AND THE RIGHTS REPRESENTED HEREBY MAY
         BECOME NULL AND VOID IN THE CIRCUMSTANCES SPECIFIED IN SECTION
         7(e) OF THE RIGHTS AGREEMENT.

                               RIGHTS CERTIFICATE

                          VALASSIS COMMUNICATIONS, INC.

         This certifies that or registered assigns, is the registered owner of
the number of Rights set forth above, each of which entitles the owner thereof,
subject to the terms, provisions and conditions of the Rights Agreement dated as
of September 1, 1999 (the "RIGHTS AGREEMENT") between Valassis Communications,
Inc., a Delaware corporation (the "COMPANY"), and The Bank of New York (the
"RIGHTS AGENT"), unless notice of redemption shall have been previously given by
the Company, to purchase from the Company at any time after the Separation Date
(as that term is defined in the Rights Agreement) and prior to 5:00 P.M. (New
York City time) on September 1, 2009 at the principal corporate trust office of
the Rights Agent, or at the office of its successor as Rights Agent, one
one-hundredth of a fully paid nonassessable share of the Junior Preferred Stock,
Series A (the "PREFERRED STOCK"), par value $.01 per share, of the Company, at a
purchase price of $1.70 per one one-hundredth share upon presentation and
surrender of this Rights Certificate with the Form of Election to Purchase duly
executed. The Purchase Price may be paid in cash or by certified bank check or
money order payable to the order of the Company.

         The number of Rights evidenced by this Rights Certificate (and the
number of shares of Preferred Stock that may be purchased upon exercise thereof)
and the Purchase Price set forth above have been determined as of September 15,
1999, based on the Common Stock of the Company as constituted on that date. As
provided in the Rights Agreement, the Purchase Price and the number of shares of
Preferred Stock or other securities, cash or other property that may be

<PAGE>

purchased upon the exercise of the Rights evidenced by this Rights Certificate
are subject to modification and adjustment upon the happening of certain events.

         If the Rights evidenced by this Rights Certificate are or were formerly
beneficially owned, on or after the earlier of the Separation Date and the Stock
Acquisition Date, by an Acquiring Person or an Affiliate, Associate or direct or
indirect transferee of an Acquiring Person, the Rights may become null and void
and the holder of the Right (including any subsequent holder) shall not have any
right with respect to the Right.

         This Rights Certificate is subject to all of the terms, provisions and
conditions of the Rights Agreement, which terms, provisions and conditions are
hereby incorporated herein by reference and made a part hereof and to which
Rights Agreement reference is hereby made for a full description of the rights,
limitations of rights, obligations, duties and immunities hereunder of the
Rights Agent, the Company and the holders of the Rights Certificates.
Capitalized terms used in this Rights Certificate have the same meanings given
to those terms in the Rights Agreement. Copies of the Rights Agreement are on
file at the principal executive offices of the Company and the above-mentioned
office of the Rights Agent.

         This Rights Certificate, with or without other Rights Certificates,
upon surrender at the principal corporate trust office of the Rights Agent, may
be exchanged for another Rights Certificate or Rights Certificates of like tenor
and date evidencing Rights entitling the holder to purchase a like aggregate
number of shares of Preferred Stock or other property as the Rights evidenced by
the Rights Certificate or Rights Certificates being surrendered entitled the
holder to purchase. If this Rights Certificate shall be exercised in part, the
holder shall be entitled to receive, upon surrender hereof, another Rights
Certificate or Rights Certificates for the number of whole Rights not exercised.

         Subject to the provisions of the Rights Agreement, the Rights evidenced
by this Certificate may be redeemed by the Company, at its option, at a
redemption price of $.01 per Right at any time prior to the earlier of (i) the
close of business on the date it becomes public that an Acquiring Person has
become an Acquiring Person and (ii) the Expiration Date.

         Subject to the provisions of the Rights Agreement, the Rights evidenced
by this Certificate may be exchanged by the Company, at its option, at any time
after any person becomes an Acquiring Person, for a number of shares of common
stock of the Company determined in accordance with the Rights Agreement.

         No fractional shares of Preferred Stock (other than fractions that are
integral multiples of one one-hundredth of share of Preferred Stock, which may,
at the election of the Company, be evidenced by depository receipts) are
required to be issued upon the exercise of any Right or Rights evidenced hereby,
but in lieu thereof the Company may elect to make a cash payment, as provided in
the Rights Agreement.

         No holder of this Rights Certificate, as such, shall be entitled to
vote or to receive dividends or shall be deemed, for any purpose, the holder of
Preferred Stock or of any other securities, cash or property that may at any

<PAGE>

time be issuable on the exercise hereof, nor shall anything contained in the
Rights Agreement or this Certificate be construed to confer upon the holder
hereof, as such, any of the rights of a stockholder of the Company, including,
without limitation, any right to vote for the election of directors or upon any
matter submitted to stockholders at any meeting thereof, or to give or withhold
consent to any corporate action, or to receive notice of meetings or other
actions affecting stockholders (except as provided in the Rights Agreement), or
to receive dividends or subscription rights, or to institute, as a holder of
Preferred Stock or other securities issuable on the exercise of the Rights
represented by this Certificate, any derivative action, or otherwise, until and
only to the extent the Right or Rights evidenced by this Rights Certificate
shall have been exercised as provided in the Rights Agreement.

         This Rights Certificate shall not be valid or obligatory for any
purpose until the Rights Agent shall have countersigned it.

         WITNESS the facsimile signature of the proper officers of the Company
and its corporate seal. Dated as of __________ ____, _______.

                                         VALASSIS COMMUNICATIONS, INC.


                                         By:
                                            ------------------------------------
                                         Title:

ATTEST:


- --------------------------------
Secretary

Countersigned:

The Bank of New York as Rights Agent


By:
   -----------------------------
      Authorized Signature


<PAGE>


                  [Form of Reverse Side of Rights Certificate]

                               FORM OF ASSIGNMENT


         (To be executed by the registered holder if the holder desires to
         transfer the Rights Certificates.)

         FOR VALUE RECEIVED, _________________________________ hereby sells,
assigns and transfers unto ____________________________ (Please print name and
address of transferee) this Rights Certificate, together with all right, title
and interest therein, and does hereby irrevocably constitute and appoint
_____________________ Attorney to transfer the attached Rights Certificate on
the books of the named company, with full power of substitution.

Dated: _________________ , ____



                                           -------------------------------------
                     \                     Signature



<PAGE>


                                   CERTIFICATE


         The undersigned hereby certifies by checking the appropriate boxes
that:

         (1) this Rights Certificate [ ] is [ ] is not being sold, assigned and
transferred by or on behalf of a Person who is or was an Acquiring Person or an
Affiliate or Associate of an Acquiring Person (as those terms are defined in the
Rights Agreement);

         (2) after due inquiry and to the best knowledge of the undersigned, it
[ ] did [ ] did not acquire the Rights evidenced by this Rights Certificate from
any Person who is or was an Acquiring Person or an Affiliate or Associate of an
Acquiring Person.


Dated: ________________ , _____             Signature
                                                     ---------------------------


                                     NOTICE

         The signature to the foregoing Assignment must correspond to the name
as written upon the face of this Rights Certificate in every particular, without
alteration or enlargement or any change whatsoever.

         If the certification set forth above in the Form of Assignment is not
completed, the Company will deem the beneficial owner of the Rights evidenced by
this Right Certificate to be an Acquiring Person or an Affiliate or Associate
thereof (as defined in the Rights Agreement) and, in the case of an Assignment,
will affix a legend to that effect on any Rights Certificate issued in exchange
for this Rights Certificate.


<PAGE>


                          FORM OF ELECTION TO PURCHASE


(To be executed if holder desires to exercise the Rights represented by this
Rights Certificate)

To:  Valassis Communications, Inc.

         The undersigned hereby irrevocably elects to exercise
__________________ Rights represented by this Rights Certificate to purchase the
shares of preferred stock or other securities, cash or other property issuable
upon the exercise of the Rights and requests that certificates for the shares or
other securities be issued in the name of, and the cash or other property be
paid to:


Please insert social security or other identifying number


- ---------------------------------------------------------
(Please print name and address)


- ---------------------------------------------------------

If the number of Rights shall not be all the Rights evidenced by this Rights
Certificate, a new Rights Certificate for the remaining balance of the Rights
shall be registered in the name of and delivered to:

Please insert social security or other identifying number


- ---------------------------------------------------------
         (Please print name and address)


- ---------------------------------------------------------


Dated: _______________,____

                                            Signature
                                                     ---------------------------
                                            (Signature must conform in all
                                            respects to name of holder as
                                            specified on the face of this Rights
                                            Certificate)



<PAGE>


                                   CERTIFICATE


         The undersigned hereby certifies by checking the appropriate boxes
that:

         (1) this Rights Certificate [ ] is [ ] is not being exercised by or on
behalf of a Person who is or was an Acquiring Person or an Affiliate or
Associate of any Acquiring Person (as those terms are defined in the Rights
Agreement);

         (2) after due inquiry and to the best knowledge of the undersigned, it
[ ] did [ ] did not acquire the Rights evidenced by this Rights Certificate from
any Person who is or was an Acquiring Person or an Affiliate or Associate of an
Acquiring Person.


Dated: ______________, ____                Signature
                                                    ----------------------------


                                     NOTICE

         The signature on the foregoing Form of Election to Purchase and
Certificate must correspond to the name as written upon the face of this Rights
Certificate in every particular, without alteration or enlargement or any change
whatsoever.

                  In the event the certification set forth above in the Form of
Election is not completed, the Company will deem the beneficial owner of the
Rights evidenced by this Rights Certificate to be an Acquiring Person or an
Affiliate or Associate thereof (as defined in the Rights Agreement) and, in the
case of an Assignment, will affix a legend to that effect on any Rights
Certificate issued in exchange for this Rights Certificate.


<PAGE>

                                    Exhibit C

                          VALASSIS COMMUNICATIONS, INC.

                          SUMMARY OF RIGHTS TO PURCHASE
                                 PREFERRED STOCK


         The Board of Directors of Valassis Communications, Inc., a Delaware
corporation (the "COMPANY"), on September 1, 1999 declared a dividend of one
preferred share purchase right (a "RIGHT") for each share of Common Stock, $.01
par value, of the Company (the "COMMON STOCK"). The dividend is payable to
stockholders of record at the close of business on September 15, 1999 (the
"RECORD DATE") and with respect to all shares of Common Stock that become
outstanding after the Record Date and prior to the earliest of the Separation
Date (as defined below), the redemption of the Rights, the exchange of the
Rights and the expiration of the Rights. Except as set forth below and subject
to adjustment as provided in the Rights Agreement (as defined below), each Right
entitles the registered holder to purchase from the Company one one-hundredth of
a share of the Company's Junior Preferred Stock, Series A, $0.01 par value per
share (the "PREFERRED STOCK"), at a purchase price of $1.70 per one
one-hundredth of a share (the "PURCHASE PRICE"). The description and terms of
the Rights are set forth in a Rights Agreement dated as of September 1, 1999
(the "RIGHTS AGREEMENT"), between the Company and The Bank of New York, as
Rights Agent (the "RIGHTS AGENT").

         The Rights will be evidenced by Common Stock certificates and not
separate certificates until the earlier to occur of (i) 10 days following the
date of public disclosure that a person or group, together with persons
affiliated or associated with it (an "ACQUIRING PERSON"), has acquired, or
obtained the right to acquire, beneficial ownership of 15% or more of the
outstanding Common Stock (the "STOCK ACQUISITION DATE") or (ii) 10 days
following commencement or disclosure of an intention to commence a tender offer
or exchange offer by a person other than the Company and certain related
entities if, upon consummation of the offer, the person or group, together with
persons affiliated or associated with it, could acquire beneficial ownership of
15% or more of the outstanding Common Stock (the earlier of the dates being the
"SEPARATION DATE"). Until the Separation Date (or earlier redemption or
expiration of the Rights), the transfer of Common Stock will also constitute
transfer of the associated Rights. Following the Separation Date, separate
certificates will evidence the Rights.

         The Rights will first become exercisable on the Separation Date (unless
sooner redeemed). The Rights will expire at the close of business on September
1, 2009 (the "EXPIRATION DATE"), unless earlier redeemed or exchanged by the
Company as described below.

         The Purchase Price and the number of shares of Preferred Stock or other
securities, cash or other property issuable upon exercise of the Rights are
subject to adjustment from time to time to prevent dilution (i) in the event of
a stock dividend or distribution on, or a subdivision, combination or
reclassification of, the Preferred Stock, (ii) upon the grant to holders of the
Preferred Stock of certain rights, options, warrants to subscribe for Preferred
Stock or securities convertible into Preferred Stock at less than the current

<PAGE>

market price of the Preferred Stock, or (iii) upon the distribution to holders
of the Preferred Stock of other securities, cash (excluding regular periodic
cash dividends at an annual rate not in excess of 125% of the annualized rate of
cash dividends paid during the preceding fiscal year), property, evidences of
indebtedness, or assets.

         If, following the Separation Date, the Company is acquired in a merger
or other business combination in which the Common Stock does not remain
outstanding or is changed, or an amount of the consolidated assets or earning
power of the Company having a value greater than 30% of the Company's market
capitalization is sold, leased, exchanged, mortgaged, pledged or otherwise
transferred or disposed of (in one transaction or a series of transactions), the
Rights will "FLIP-OVER" and entitle each holder of a Right to purchase, upon the
exercise of the Right at the then-current Purchase Price, that number of shares
of common stock of the acquiring company (or, in certain circumstances, one of
its affiliates) which at the time of the transaction would have a market value
of two times the Purchase Price.

         If (i) a person acquires beneficial ownership of 30% or more of the
Common Stock, (ii) the Company is the surviving corporation in a merger with an
Acquiring Person and the Common Stock remains outstanding and unchanged, or
(iii) an Acquiring Person engages in a "self-dealing" transaction described in
the Rights Agreement, the Rights will "FLIP-IN" and entitle each holder of a
Right, except as provided below, to purchase, upon exercise at the then-current
Purchase Price, that number of shares of Common Stock having a market value of
two times the Purchase Price.

         Any "flip-over" event or "flip-in" event is a "TRIGGERING EVENT."

         Any Rights beneficially owned at any time on or after the Separation
Date by an Acquiring Person or an affiliate or associate of an Acquiring Person
(whether or not ownership is subsequently transferred) will become null and void
upon the earliest to occur of: (i) the date any person becomes an Acquiring
Person, (ii) a Triggering Event, and (iii) the date, if any, upon which the
Board of Directors decides to exchange the rights. Thereafter, any holder of
Rights will have no right to exercise the Rights.

         With certain exceptions, no adjustment in the Purchase Price will be
required until cumulative adjustments require an adjustment of at least 1% in
the Purchase Price. Holders will have no right to receive fractional shares of
Preferred Stock (other than fractions that are integral multiples of one
one-hundredth of a share of Preferred Stock) upon the exercise of Rights. In
lieu of fractional shares, an adjustment in cash may be made based on the market
price of the Preferred Stock on the last trading date prior to the date of
exercise.

         The number of outstanding Rights and the number of one one-hundredths
of a share of Preferred Stock issuable upon exercise of each Right and the
Purchase Price are also subject to adjustment in the event of a stock split of
the Common Stock or subdivisions, consolidations or combinations of the Common
Stock occurring, in any case, prior to the Separation Date.


<PAGE>

         At any time prior to the earlier of (i) the close of business on the
date it becomes public that an Acquiring Person has become an Acquiring Person
and (ii) the Expiration Date, the Company may redeem the Rights in whole, but
not in part, at a price of $0.01 per Right. Immediately upon the action of the
Company's Board of Directors electing to redeem the Rights, the right to
exercise the Rights will terminate and the only right of the holders of Rights
thereafter will be to receive the applicable redemption price.

         The Company may, at any time after any person becomes an Acquiring,
provided that all necessary regulatory approvals have been obtained, exchange
the Rights (other than Rights owned by the Acquiring Person which became null
and void), in whole or in part, at a ratio of one share of Common Stock per
right, subject to adjustment.

         Until a Right is exercised, the holder has no rights as a Stockholder
of the Company, including, without limitation, the right to vote or to receive
dividends or distributions.

         At any time prior to the time the Company's Board of Directors becomes
aware that an Acquiring Person has become an Acquiring Person, the Company may,
without the approval of any holder of the Rights, supplement or amend any
provision of the Rights Agreement (including the date on which the Distribution
Date will occur), except the Purchase Price, the number of shares of Preferred
Stock, other securities, cash or other property obtainable upon exercise of a
Right, the redemption price or the Expiration Date. Thereafter, the Rights
Agreement may be amended only to cure ambiguities, to correct inconsistent
provisions, or in ways that do not adversely affect the holders of the Rights.

         Preferred Stock purchasable upon exercise of the Rights will not be
redeemable. Each share of Preferred Stock will be entitled to a minimum
preferential quarterly dividend payment of $25 per share but will be entitled to
an aggregate dividend of 100 times the dividend declared per share of Common
Stock, if it is greater. In the event of liquidation, the holders of the
Preferred Stock will be entitled to a minimum preferential liquidation payment
of $100.00 per share, but will be entitled to an aggregate payment of 100 times
the payment made per share of Common Stock, if it is greater. In the event of
any merger or other business combination in which Common Stock is exchanged,
each share of Preferred Stock will be entitled to receive 100 times the amount
received per share of Common Stock. Customary anti-dilution provisions protect
these rights.

         Because of the nature of the Preferred Stock's dividend, liquidation
and voting rights, the value of the one one-hundredth of a share of Preferred
Stock purchasable upon exercise of each Right is intended to approximate the
value of one share of Common Stock.

         The Rights have certain anti-takeover effects. The Rights may cause
substantial dilution to a person or group that attempts to acquire the Company
on terms not approved by the Company's Board of Directors, except pursuant to an
offer conditioned upon a substantial number of Rights being acquired. The Rights
should not interfere with any merger or other business combination approved by
the Board of Directors prior to the Stock Acquisition, because until that time,
the Rights may be redeemed by the Company at $.01 per Right.

         A copy of the Rights Agreement has been filed with the Securities and
Exchange Commission and is available free of charge from the Company. This
summary description of the Rights does not purport to be complete and is
qualified in its entirety by reference to the Rights Agreement, which is hereby
incorporated herein by reference.



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