VALASSIS COMMUNICATIONS INC
10-K405, 1999-03-25
ADVERTISING
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                     --------------------------------------

                                    FORM 10-K
                     --------------------------------------

(Mark One)

   X      Annual report pursuant to Section 13 or 15(d) of the Securities 
- ------    Exchange Act of 1934

          For the fiscal year ended December 31, 1998 or

- ------    Transition Report pursuant to Section 13 or 15(d) of the Securities
          Exchange Act of 1934

          Commission File Number:  1-10991

                          VALASSIS COMMUNICATIONS, INC.
             (Exact Name of Registrant as Specified in its Charter)

         DELAWARE                                      38-2760940
 (State of Incorporation)                   (IRS Employer Identification Number)

                              19975 VICTOR PARKWAY
                                LIVONIA, MI 48152
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)
                  REGISTRANT'S TELEPHONE NUMBER: (734) 591-3000
              ----------------------------------------------------

Securities registered pursuant to Section 12(b) of the Act:

             TITLE of each class                  Exchange on which registered
             -------------------                  ----------------------------

Common Stock, par value $.01 per share              New York Stock Exchange

9.55%   Senior Notes Due 2003                            Not Applicable

Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and, (2) has been subject to such filing
requirements for the past 90 days:

                 Yes   X                No
                     -----                 -----
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [X]


                                                                               1
<PAGE>   2
     
As of March 15, 1999, there were 38,025,582 shares of the Registrant's Common
Stock outstanding. As of such date, the aggregate market value of the voting
stock held by non-affiliates* of the registrant was $1,564,000,000.

The applicable portions of the Company's Proxy Statement for the 1999 Annual
Meeting of Stockholders to be held on or about May 18, 1999 are incorporated by
reference herein into Part III of this Annual Report on Form 10-K.


*  Without acknowledging that any individual director or executive officer of
   the Company is an affiliate, the shares over which they have voting control
   have been included as owned by affiliates solely for purposes of this
   computation.



                                                                      
                                                                               2
<PAGE>   3
                                     PART I

ITEM 1.  BUSINESS

THE COMPANY

         We are a leading marketing services company in the field of sales
promotion. We generate most of our revenues by printing and publishing cents-off
coupons and other consumer purchase incentives primarily for package goods
manufacturers. We are one of the country's largest printers and publishers of
these coupons.

         We offer a broad array of marketing products, including:

         -    Free-Standing Inserts ("FSIs") - four-color promotional booklets
              containing the coupons of multiple advertisers that are
              distributed by us to nearly 58 million households through Sunday
              newspapers;

         -    Valassis Impact Promotions ("VIP") - solo specialized promotional
              programs for single advertisers;

         -    Valassis Sampling - newspaper-delivered sampling programs;

         -    Valassis of Canada - consumer promotion and direct response
              merchandising; and

         -    Run-of-Press ("ROP") - advertising on the pages of newspapers.

         We produced our first FSI in 1972. In 1998, we inserted our cooperative
FSIs in the Sunday edition of over 500 newspapers with a combined average paid
circulation of approximately 57.7 million on 46 publishing dates. By comparison,
there were approximately 93.3 million households in the United States, according
to information published in 1990 by the U.S. Census Bureau.

BUSINESS STRATEGY

         We believe that our existing products put us in a strong position to
meet the mass and geo-demographic targeted needs of our customers. Our strategy
is to build on the strength of our core FSI product to offer a range of
integrated marketing solutions to a broader base of customers. In order to
accomplish this, we will continue our commitment to the FSI segment of our
business while providing high levels of product quality and customer service. In
addition, we will attempt to capitalize on our expertise in consumer promotion
to further develop our existing VIP, Valassis Sampling, and Valassis of Canada
divisions. We will continue to offer more highly targeted and one-to-one
marketing solutions via direct mail and the Internet utilizing database
marketing techniques.

THE COMPANY'S PRODUCTS

         We print and publish cents-off coupons, refund offers, premiums,
sweepstakes and contests distributed to households throughout the United States.
We offer our customers a variety of consumer promotion alternatives. Depending
upon the particular promotion goal, a customer can choose to include its
promotional materials in FSIs or ROP, can elect to distribute a customized
printed solo insert (VIP), or distribute a product sampling program. We market
our products through our own sales force and rely to a significant extent on
repeat business.

         Account Managers personally call on existing customers to maintain
relationships and on potential customers to describe the advantages afforded by
our products compared to other promotion alternatives. In addition,
approximately 25% of each cooperative FSI program is sold to direct mail
marketers who purchase space (referred to as "remnant space") at reduced costs
in exchange for accepting such space on a space-available basis.


                                                                               3
<PAGE>   4
FREE-STANDING INSERTS (FSIS)

         Most of the consumer purchase incentives that we publish are featured
in cooperative FSIs which are four-color promotional booklets printed by us at
our own facilities and distributed through Sunday newspapers. Cooperative FSIs
are booklets containing promotions from multiple advertisers. We produced our
first FSI in 1972. In 1998, we inserted our cooperative FSIs in the Sunday
edition of over 500 newspapers with a combined average paid circulation of
approximately 57.7 million on 46 publishing dates. By comparison, there were
approximately 93.3 million households in the United States, according to
information published in 1990 by the U.S. Census Bureau.

         Many FSI sales are made significantly in advance of program dates. We
typically announce our annual publication schedule approximately 12 to 18 months
in advance of the first publication date and customers may reserve space at any
time thereafter. Account Managers work closely with customers to select their
FSI publication dates from our schedule and coordinate all aspects of FSI
printing and publication, as well as to obtain commitments from customers in the
form of signed contracts. Our proprietary order entry and ad placement software
allows us to produce as many different FSI versions as customers require,
typically over 270 different layout versions per publication date. By offering
different versions in different markets, we offer our customers greater
flexibility to target precise geographic areas or tailor promotional offers to
particular markets by varying coupon values, promotion copy and terms of the
promotional offer.

         At the end of the selling cycle for each cooperative FSI program, there
is generally space in the booklet that has not been sold. This remnant space is
sold at a discount, primarily to direct mail marketers, who place themselves on
a waiting list for space that may become available. We select direct mail
marketers as remnant space customers on the basis of a number of factors,
including price, circulation, reputation and credit-worthiness. Remnant space
customers are subject to being "bumped" in favor of a regular price customer in
need of space at the last minute. Remnant space sales are included in total
cooperative FSI sales for financial reporting purposes.

         Total cooperative FSI sales during the year ended December 31, 1998
were $567.7 million, or 76.6% of our net sales. The top ten FSI customers
accounted for approximately 25% of FSI sales during the year ended December 31,
1998, and no single customer accounted for more than 10% of FSI sales during the
same period.

VALASSIS IMPACT PROMOTIONS (VIP)

         VIP offers its customers specialty print promotion products in
multiple, customized formats such as die- cuts, posters and calendars, as well
as traditional FSI formats. Because these promotions feature only one
manufacturer (referred to as "solos"), the customer has the ability to create a
completely individualized promotion. While VIP does produce printed material for
direct mail programs or for shipment to store locations, its primary product is
newspaper-delivered promotions. VIP offers customers the flexibility to run
promotions any day of the year in any newspaper throughout the United States.
VIP specializes in producing turnkey promotions for franchise and retail
marketers, such as fast food chains, allowing orders to be placed on a national,
regional or local basis.

         VIP sales during the year ended December 31, 1998 were $103.1 million,
or 13.9% of our net sales. VIP customers are made up primarily of franchise food
and retail operations. Two VIP customers accounted for 27% of VIP sales for the
year ended December 31, 1998, with the top ten customers accounting for
approximately 61% of total VIP sales.

VALASSIS SAMPLING

         We offer a newspaper-delivered sampling product that gives
manufacturers the ability to cost-effectively reach up to 58 million households
in one weekend. Samples can either be machine-inserted into newspapers
(Newspac(R)), placed in a polybag alongside the newspaper, or pre-sealed in a
pouch that forms part of the polybag (Newspouch(R)). In 1997, Valassis Sampling
expanded its product line with the addition of Brand Bag(TM) and Brand Bag
Plus(TM). This product offers marketers the opportunity to deliver an impactful
advertising message on a 


                                                                               4
<PAGE>   5
newspaper polybag without a sample included. Both products offer customers
home-delivered newspaper circulation of up to 40 million households in one
weekend. The bags feature the customer's advertising with the option of a
weather-resistant tear-off coupon.

         In 1998, Valassis Sampling generated total revenue of $28.3 million, or
3.8% of net sales. The top ten customers accounted for approximately 88% of
Valassis Sampling sales during the year ended December 31, 1998, with three
customers accounting for 62% of Valassis Sampling sales during the same period.

VALASSIS OF CANADA

         In March 1995, Valassis acquired McIntyre & Dodd Marketing (now known
as Valassis of Canada), a leader in consumer promotion and direct response
merchandising in Canada. Several challenges were faced in 1995 including an
industry price / market share battle, poor economy, and mail order volume
decline. Since then, the Company has streamlined or repositioned existing
products, dropped unprofitable offerings, and added new products and services to
better meet the needs of its customers.

RUN-OF-PRESS (ROP)

         We arrange for the publication of ROP promotions in either a
cooperative or solo format. Cooperative programs, which group the promotions of
several customers together, are sold on a product exclusive basis, and usually
run each week when a newspaper runs its food section. Solo programs, which
feature a single advertiser, offer the marketer the flexibility to run in any
newspaper throughout the United States (including newspapers targeted to
specific demographic groups), on any day of the year and in any section of the
newspaper.

         Media (newspaper placement fees) is the major cost component of ROP
distribution, which generally accounts for approximately 98% of our total direct
ROP costs. We believe that our customers use us to place ROP because of our
ability to negotiate favorable media rates, our well-developed production and
placement capabilities, and our capacity to execute integrated FSI and ROP
programs. We do not project this division to be a growth area, but rather an
additional service offered to our customers.

         ROP customers include primarily package goods manufacturers,
pharmaceutical companies and their advertising and promotion agencies. Our total
ROP sales were $17.8 million during the year ended December 31, 1998, or 2.4% of
net sales. The top ten ROP customers accounted for 85% of the ROP sales during
the same period.

COMPETITION

         We compete in the cooperative FSI business principally with News
America FSI, Inc., a company owned by The News Corporation Limited. This
competitor has substantially greater financial resources than we do. We compete
for business primarily on the basis of the following:

         -    customer service and sales relationships;

         -    price; and

         -    category availability.

         We also compete with in-store marketing and other forms of promotional
strategies or coupon delivery and may compete with any new technology or
products in the sales promotion field.


                                                                               5
<PAGE>   6
         In the past, new competitors have tried to establish themselves in the
FSI market. As a result, we experienced periods of intense price competition.
During such times, the number of FSI programs increased which led to a
meaningful decrease in the number of pages per FSI program and, as a result, a
decrease in the average revenue per page. These significant decreases had a
material adverse effect on our financial performance. Business booked under
these competitive pricing conditions severely impacted our results for the
fiscal year ended June 30, 1994 and the six months ended December 31, 1994.

         If new competitors enter the FSI market or our existing competitor
tries to increase market share by reducing prices, our financial performance
could be materially adversely affected.

         Although we believe that cooperative FSIs are currently the most
efficient means of distributing coupons to the public, we compete with other
media for the promotion and marketing dollars of our customers. It is possible
that alternative media or changes in promotional strategies could make FSIs less
attractive to our customers or could cause a shift in their preference to
different promotional materials or coupon delivery modes.

         The VIP division competes with News America FSI, Inc. for package goods
and fast food business, and with commercial printers. VIP continues to add new
services and product formats to meet the needs of an expanding customer base.

         We compete with several newspaper network groups in the ROP market. As
there is no significant capital investment associated with this business, other
competitors could easily enter the ROP market. An increase in the number of ROP
competitors could result in a loss of market share for our ROP division.

EMPLOYEES

         As of December 31, 1998, we had approximately 1,456 full-time
employees: 473 of these employees are on our sales, sales operations and
marketing staff; 867 are involved in manufacturing; 34 are on our management
information systems staff; and 82 are involved with administration. None of our
employees are represented by a labor union. We consider labor relations with
employees to be good and have not experienced any interruption of our operations
due to labor disagreements.

ITEM 2.  PROPERTIES

         Our principal executive offices are located in a leased office complex
in Livonia, Michigan. We also lease sales offices in Los Angeles (Seal Beach),
Chicago (Schaumburg), Atlanta, Dallas, Boston, Minneapolis, Connecticut
(Wilton), and various other localities.

         We operate three printing facilities. We own the Livonia printing
facility, which consists of approximately 225,000 square feet and includes VIP,
printing and warehouse facilities. We also own printing facilities in Durham,
North Carolina and Wichita, Kansas, consisting of approximately 110,000 square
feet and 138,000 square feet, respectively. In addition, we lease a facility in
Plymouth, Michigan, which houses our pre-press operations. These facilities
generally have sufficient capacity to handle present volumes although, during
periods of unusual demand, we may require services of a contract printer.



                                                                               6
<PAGE>   7
ITEM 3.  LEGAL PROCEEDINGS

         On February 24, 1999, the Company commenced litigation against The News
Corporation Limited and News America Incorporated in the State of Michigan
Circuit Court for the County of Wayne. The Complaint seeks $150 million in
compensatory damages, $300 million in punitive damages and injunctive relief
based on allegations of tortious interference with contract, tortious
interference with prospective contractual relations and aiding an abetting a
breach of fiduciary duty. The principal factual allegation is that the
defendants induced Arthur Andersen LLP to repudiate a joint venture agreement
with the Company relating to the development of a new product. The time for
defendants to answer or move with respect to the Complaint has not yet expired.
The Company has also asked Arthur Andersen LLP to pursue ADR procedures mandated
by the joint venture agreement with respect to this dispute.

         We are involved in various routine litigation arising in the ordinary
course of business. In our opinion, the ultimate disposition of these matters
will not have a material effect on our financial position, results of operations
or liquidity.





ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         None.



                                                                               7
<PAGE>   8
                                     PART II


ITEM 5.  MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER MATTERS

         The Company's common stock is traded on the New York Stock Exchange
(ticker symbol VCI). The approximate number of record holders of the Company's
common stock at December 31, 1998 was 260.

High and low stock prices and dividends during the twelve months ended December
31, 1998 and 1997 were:

<TABLE>
<CAPTION>
                                                1998                                         1997
                              -----------------------------------------    -----------------------------------------

                                                             CASH                                         CASH
                                    SALES PRICE           DIVIDENDS              SALES PRICE           DIVIDENDS
QUARTER ENDED                    HIGH          LOW         DECLARED            HIGH         LOW         DECLARED
- ----------------------------------------------------------------------------------------------------------------
<S>                           <C>          <C>                  <C>        <C>           <C>              <C> 
March 31                       $41          $32 1/2             $ ----      $23           $18 1/8         $---
June 30                         41 1/8       34 1/4               ----       28 1/8        21              ---
September 30                    40 3/8       30                   ----       33            23 3/4          ---
December 31                     51 5/8       29 1/8               ----       37            27 3/8          ---
</TABLE>


         Currently, the Company has no plans to pay cash dividends, as the Board
feels that share and debt repurchases are a preferable use of the Company's cash
flow. In addition, should the Company change its dividend policy, the payment of
future dividends would be dependent on future earnings, capital requirements and
other alternate uses of cash, as well as, subject to the restrictions described
in Note 4 to the consolidated financial statements.


                                                                               8
<PAGE>   9
ITEM 6.  SELECTED FINANCIAL DATA

(in thousands of dollars, except per share data)

<TABLE>
<CAPTION>
                                                                                                  SIX MONTHS
                                        YEAR ENDED                                                  ENDED           YEAR ENDED
- --------------------------------------------------------------------------------------------    ---------------     -----------
                           DECEMBER 31      DECEMBER 31      DECEMBER 31      DECEMBER 31       DECEMBER 31          JUNE 30
                               1998            1997             1996             1995                1994              1994
- --------------------------------------------------------------------------------------------    ---------------     -----------
<S>                             <C>              <C>              <C>              <C>                <C>             <C>     
Net sales and other
revenues                        $741,383         $675,496         $659,108         $613,752           $279,034        $542,609

Earnings from
continuing operations
before extraordinary
loss
                                  84,286           69,930           39,775           12,701              1,923           5,173

Total assets                     232,014          240,885          273,734          264,111            234,330         239,709

Long-term debt, less
current portion
                                 340,461          367,075          395,865          416,034            417,927         419,000

Earnings per share
before extraordinary
loss, basic*
                                    2.16             1.72              .93              .29                .04             .12

Net earnings (loss) per
share, basic
                                    1.81             1.72              .93              .29               (.05)            .12

Net earnings
(loss) per share,
diluted                             1.79             1.69              .93              .29               (.05)            .12

Cash dividends declared
per share
                                     ---              ---              ---              ---                ---             ---

Ratio of earnings
to fixed charges (1)               4.83x            3.92x            2.61x            1.67x              1.20x             ---
</TABLE>

*The Company recorded a $4.2 million extraordinary loss (net of taxes) during
 the six-months ended December 31, 1994 and a $13.6 million extraordinary loss
 (net of taxes) during the year ended December 31, 1998, as a result of early
 retirement of a portion of its public debt.

(1)  The ratio of earnings to fixed charges was computed by dividing (a)
     earnings before fixed charges, income taxes and extraordinary items by (b)
     fixed charges, which consist of interest expense, amortization of debt
     issuance costs and the interest portion of rent expense. Earnings were
     inadequate to cover fixed charges by $1.6 million for the fiscal year ended
     June 30, 1994.

This information should be read in conjunction with the Consolidated Financial
Statements of the Company and the notes thereto appearing elsewhere in this
Report. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations."



                                                                               9
<PAGE>   10
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS

         Certain statements under the caption "Management's Discussion and
Analysis of Financial Condition and Results of Operations," including
specifically statements made in "Business Outlook" and elsewhere in this report
on Form 10-K constitute "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks and uncertainties and other factors
which may cause the actual results, performance or achievements of the Company
to be materially different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such factors include,
among others, the following: a new competitor in the Company's core
free-standing insert business and consequent price war; new technology that
would make free-standing inserts less attractive; a shift in customer preference
for different promotional materials, promotional strategies or coupon delivery
methods, including in-store advertising systems and other forms of coupon
delivery; an increase in the Company's paper costs; or general business and
economic conditions.

GENERAL

         Valassis Communications, Inc. ("VCI" and the "Company") derives
revenues primarily from the sale of space in promotional materials printed on
the Company's printing presses. The Company's prime cost components include
paper, payments to newspapers for insertion of promotional materials (media),
printing costs (including labor) and shipping.

         Paper represents approximately 40% of the cost of products sold for the
Company's FSI business. In 1995 and 1996, the Company's paper prices experienced
dramatic fluctuations, increasing nearly 70% in 1995 before returning in early
1997 to levels approximating those in 1994. Paper prices again increased in 1997
and the first half of 1998, although at a much lesser rate. Paper costs
decreased during the second half of 1998.

         Valassis purchases coated ground wood No. 5 sheet from three primary
suppliers. In 1998, Valassis entered into a three-year contract with one of
these suppliers for the purchase of approximately 23% of its paper volume
requirement. This contract limits the amount of increases or decreases (to
approximately 10% in any twelve-month period) of the Company's cost of paper.
Such cost is adjusted quarterly. The remainder of the Company's paper
requirement is bought pursuant to contracts that are typically three to six
months in duration. The Company maintains on average less than 30 days of paper
inventory.



                                                                              10
<PAGE>   11
RESULTS OF OPERATIONS

The following table sets forth for the periods indicated, certain income and
expense items from continuing operations and the percentages that such items
bear to revenues:




<TABLE>
<CAPTION>
                                     YEAR ENDED                  YEAR ENDED                      YEAR ENDED
- ----------------------------------------------------------------------------------------------------------------------
                                      DEC. 31,                    DEC. 31,                        DEC. 31,
                                        1998                        1997                            1996
- ----------------------------------------------------------------------------------------------------------------------
(DOLLAR AMOUNTS IN                               % OF                           % OF                           % OF 
MILLIONS)                          ACTUAL      REVENUES        ACTUAL         REVENUES       ACTUAL           REVENUES
- ----------------------------------------------------------------------------------------------------------------------

<S>                               <C>            <C>           <C>              <C>          <C>                <C>  
FSI sales                         $567.7          76.6%        $521.3            77.2%       $504.1              76.5%
VIP sales                          103.1          13.9           89.2            13.2          89.4              13.6
ROP sales                           17.8           2.4           23.8             3.5          25.5               3.9
Other sales                         52.8           7.1           41.2             6.1          40.1               6.0

- ----------------------------------------------------------------------------------------------------------------------
Revenues                           741.4         100.0          675.5           100.0         659.1             100.0
Cost of products sold              485.1          65.4          436.2            64.6         478.3              72.6

- ----------------------------------------------------------------------------------------------------------------------
Gross profit                       256.3          34.6          239.3            35.4         180.8              27.4
Selling, general and
 administrative expenses            77.2          10.4           77.4            11.4          67.1              10.2
Amortization of
 intangibles                         8.1           1.1            8.6             1.3           8.2               1.2

- ----------------------------------------------------------------------------------------------------------------------
Operating earnings                 171.0          23.1          153.3            22.7         105.5              16.0
Interest expense                    34.5           4.7           38.3             5.7          39.6               6.0

- ----------------------------------------------------------------------------------------------------------------------

Earnings before
 income taxes and extra-
 ordinary loss                     136.5          18.4          115.0            17.0          65.9              10.0
Income taxes                        52.2           7.1           45.1             6.7          26.1               4.0

- ----------------------------------------------------------------------------------------------------------------------

Earnings before extra-
 ordinary loss                      84.3          11.3           69.9            10.3          39.8               6.0

Extraordinary loss (net
 of taxes)                          13.6           1.8            ---             ---           ---               ---

- ----------------------------------------------------------------------------------------------------------------------

Net earnings                       $70.7           9.5%         $69.9            10.3%        $39.8               6.0%

======================================================================================================================
</TABLE>


As a result of the acquisition of Valassis in 1986, the Company recorded
significant amounts of intangible assets. As a consequence, the Company's
results of operations include non-cash expenses related to the amortization of
intangible assets, including goodwill.



                                                                              11
<PAGE>   12
CALENDAR 1998 COMPARED TO CALENDAR 1997

Total revenues for 1998 increased 9.8% to $741.4 million from $675.5 million for
1997. This increase was primarily as a result of an 8.9% rise in FSI revenue
from $521.3 million in 1997 to $567.7 million in 1998. The FSI revenue increase
is attributable to overall industry page growth, as well as slightly higher
market share and moderate price increases. In addition, VIP experienced volume
growth resulting in a 15.6 % increase in sales during 1998. Also, Valassis
Sampling revenue rose 79.1% in 1998 to $28.3 million, compared to $15.8 million
for 1997 due to increased activity during 1998.

The favorable impact of increases in FSI page volume and higher pricing was
offset by an increase in paper costs during 1998. However, the Company believes
that the effect of paper price increases peaked in the third quarter of 1998.
The Company has already experienced paper price decreases and expects average
paper costs to be down in 1999 versus 1998. Gross margin decreased from 35.4% in
1997 to 34.6% for 1998.

Selling, general and administrative expenses were flat at $77.2 million in 1998.
The Company's results for 1998 include a one-time charge of $6.0 million related
to the early retirement of the Company's former CEO, and the results for 1997
include a charge of $7.3 million for a one-time bonus paid to certain of the
Company's executives, funded by Consolidated Press Holdings (CPH), upon the sale
of its interest in the Company in the Company's secondary offering that was
completed in July 1997. Without these one-time charges, SG&A would have
increased 1.6% during 1998, versus the prior year.

Interest expense was down for the year ended December 31, 1998 to $34.5 million
from $38.3 million in 1997. The Company retired $129.7 million of its public
debt in 1998 and $36.2 million of its public debt in 1997. During the fourth
quarter of 1998, the Company repurchased on the open market approximately $125.2
million in aggregate principal amount of its 9.55% Senior Notes due 2003 for
$146.6 million using approximately $70 million under its Revolving Credit
Facility, approximately $40.0 million under its then existing facility (which
borrowings were refinanced at par with the Revolving Credit Facility) and $36.6
million of cash.

The effective tax rate was 38.3% for the year ended December 31, 1998, compared
with 39.2% for the same period in 1997. The effective tax rate decrease is the
result of a portion of the special one-time charge during 1997, referred to
above, being non-deductible.

Earnings before extraordinary item for the year ended December 31, 1998 were up
20.6% to $84.3 million versus $69.9 million for last year. This earnings
improvement is primarily the result of increases in FSI page volume and higher
pricing, offset in part by higher paper costs.

In connection with the buyback of the 9.55% Senior Notes due 2003 discussed
above, the Company paid a premium in an amount equal to $21.4 million and wrote
off $0.5 million of unamortized debt issuance costs. Accordingly, the Company
incurred extraordinary charges of $13.6 million (net of tax) due to the early
extinguishment of $129.7 million of debt in 1998.



                                                                              12
<PAGE>   13
CALENDAR 1997 COMPARED TO CALENDAR 1996

Revenues for 1997 were $675.5 million, up 2.5% from $659.1 million in 1996. FSI
revenue increased 3.4% to $521.3 million in 1997. This was due to slightly
higher FSI prices and increased volume due to improved market share. VIP revenue
was flat for 1997 at $89.2 million, due largely to the fact that two major
customers reduced spending on print promotions, which offset the growth
experienced from other customers. ROP revenue was down 6.7% to $23.8 million in
1997. Valassis Sampling sales were up 10.5% in 1997.

Gross profit as a percentage of revenue increased to 35.4% in 1997 compared to
27.4% in 1996. This increase was primarily due to lower average paper costs in
1997 versus 1996, as well as smaller declines in media and print costs. After
declining throughout 1996 and early 1997, paper prices began to increase during
1997.

Selling, general and administrative expenses increased to $77.4 million in 1997
versus $67.1 million in 1996. SG&A expenses for 1997 include a one-time charge
of $7.3 million for the one-time bonus paid to certain of the Company's
executives, funded by Consolidated Press Holdings, upon the sale of its interest
in the Company in July 1997. The remaining increase was due to increased
advertising and promotional activity, as well as incentive/reward programs
associated with the increased level of earnings.

Interest expense was down in 1997 to $38.3 million from $39.6 million in 1996.
The Company retired $36.2 million and $13.0 million of its public subordinated
debt in 1997 and 1996, respectively.

Net earnings increased 75.6% to $69.9 million in 1997 from $39.8 million in
1996. This increase was due to the strength of the Company's core FSI business,
coupled with a significant decrease in the average cost of paper in 1997 versus
1996.

LIQUIDITY AND CAPITAL RESOURCES

The Company's liquidity requirements arise mainly from its working capital
needs, primarily accounts receivable, inventory and debt service requirements.
The Company does not offer financing to its customers. FSI customers are billed
for 75% of each order eight weeks in advance of the publication date and are
billed for the balance immediately prior to the publication date. The Company
inventories its work in progress at cost while it accrues progress billings as a
current liability at full sales value. Although the Company receives
considerable payments from its customers prior to publication of promotions,
revenue is recognized only upon publication dates. Therefore, the progress
billings on the balance sheet include any profits in the related receivables
and, accordingly, the Company can operate with low, or even negative, working
capital.

Cash and cash equivalents totaled $6.9 million at December 31, 1998, down $28.5
million from December 31, 1997. This was the result of cash provided by
operating activities of $87.9 million, and cash used in investing activities and
financing activities of $13.9 million and $102.5 million, respectively, in 1998.

Cash flow from operating activities decreased to $87.9 million for the year
ended December 31, 1998 from $90.5 million for the year ended December 31, 1997.
The Company used this cash flow during 1998, in addition to amounts available
under its credit facility then in existence (as discussed more fully below), to
repurchase $129.7 million of its public debt and $105.7 million of its common
stock.

The Company experienced a significant improvement in cash flow during 1997, due
primarily to increased earnings. Cash provided by operating activities was $90.5
million in 1997, compared with $66.7 million in 1996. The Company used its
available cash to purchase $91.5 million of its common stock and to retire $36.2
million of its 9 3/8% Subordinated Notes due 1999 in 1997.



                                                                              13
<PAGE>   14
A portion of the Company's debt (which totaled $340.5 million as of December 31,
1998), in the amount of $107.7 million, was due on March 15, 1999. In November
1998, the Company replaced its previous credit facility with a $160.0 million
Revolving Credit Facility. The Company used borrowings under the Revolving
Credit Facility to retire approximately $125.2 million in aggregate principal
amount of its 9.55% Senior Notes due 2003 for $146.6 million. In January 1999,
the Company issued $100 million of 6 5/8% Senior Notes due 2009. The Company
used the net proceeds from such Offering to retire the outstanding indebtedness
under the Revolving Credit Facility. The Company borrowed additional amounts
under the Revolving Credit Facility to pay the debt due in March 1999.

The Company intends to use cash generated by operations to meet interest and
principal repayment obligations, for general corporate purposes, to reduce its
indebtedness and from time to time to repurchase stock through the Company's
stock repurchase program. As of December 31, 1998, the Company had authorization
to repurchase an additional 2.2 million shares of its common stock under its
existing share repurchase program.

Management believes the Company will generate sufficient funds from operations
and will have sufficient lines of credit available to meet currently anticipated
liquidity needs, including interest and required principal payments on
indebtedness.

CAPITAL EXPENDITURES - The Company operates three printing facilities. Capital
expenditures were $13.4 million for the year ended December 31, 1998. Management
expects future capital expenditure requirements of approximately $10 million to
$15 million over each of the next three to five years to meet increased capacity
needs and to replace or rebuild equipment as required. It is expected that
equipment will be purchased using funds provided by operations.

YEAR 2000 COMPLIANCE

The Year 2000 issue is the result of computer programs being written using two
digits rather than four to define the year. Any of the Company's computer
programs that have date-sensitive software may recognize a date using "00" as
the year 1900 rather than 2000. This problem could force computers to either
shut down or provide incorrect data or information.

In response to the Year 2000 issue, the Company has implemented a multi-faceted
project plan, which covers both IT and non-IT systems. This plan encompasses
three areas: (1) program modifications; (2) implementing new financial software
upgrades; and (3) testing readiness of vendors and customers. Phases associated
with the project plan are: identification and ranking of components of the
Company's systems and equipment and those of its suppliers that may be
vulnerable to Year 2000 problems; assessment of those components; remediation or
replacement of non-compliant systems and components; testing of systems and
components following remediation; and the development of contingency plans.

With regard to program modification and implementing new software upgrades, the
Company has completed its plan and has all critical systems Year 2000 compliant.
With regard to readiness of vendors and customers, the Company is currently in
the assessment phase and plans to have testing completed by June 30, 1999.

The Company's plans include the development of a full contingency plan. The
Company believes that by June 30, 1999, it will be able to fully determine its
most likely worst case scenarios and will have its contingency plans in place.
Potential sources of risk include the inability of suppliers (principally paper
suppliers) to be Year 2000 compliant in a timely manner, which could result in
delays in product deliveries from such suppliers, the disruption of the
distribution of the Company's products to the consumer, and disruption of the
Company's own production facilities as a result of general failure of necessary
infrastructure such as electricity supply.

The Company estimates the total costs related to the implementation of the
program modification plan and the financial software upgrade plan to be
approximately $400,000 and $300,000, respectively, which will be funded through
operating cash flows and expensed as incurred. To date, expenses have totaled
approximately $300,000 for program modifications and $30,000 for financial
software upgrades. It is not possible to quantify the aggregate cost to the
Company with respect to vendors, service providers and customers who fail to
become Year 2000 compliant.



                                                                              14
<PAGE>   15
This is a Year 2000 Readiness Disclosure Statement within the meaning of the
Year 2000 Information and Readiness Disclosure Act (P.L. 105-271).

RECENT ACCOUNTING PRONOUNCEMENTS

In June 1998, Statement of Financial Accounting Standards ("SFAS") No. 133,
"Accounting for Derivative Instruments and Hedging Activities" was issued by the
Financial Accounting Standards Board. SFAS No. 133 establishes accounting and
reporting standards for derivative instruments, including certain derivative
instruments embedded in other contracts, and for hedging activities. The Company
has not determined the impact on its consolidated financial statements. SFAS No.
133 is effective for fiscal years beginning after June 15, 1999.

BUSINESS OUTLOOK

The following statements are based on current expectations. These statements are
forward looking and actual results may differ materially.

- --Price and volume increases for the Company's principal product, the
  free-standing insert, are expected to result in a modest increase in FSI
  revenue for 1999.

- --The average price of paper, which is a major cost factor in the Company's
  business, increased in 1998. However, prices have begun to decrease, and the
  average price of paper in 1999 is expected to be lower than the average in
  1998.

The above expectations are forward-looking statements that involve a number of
risks and uncertainties. Among the factors that could affect expectations are
the following: a new competitor in the Company's core free-standing insert
business and consequent price pressure; new products that would make
free-standing inserts less attractive; a shift in customer preference for
different promotional materials, promotional strategies or coupon delivery
methods; an increase in the Company's paper costs; or general business and
economic conditions.



                                                                              15
<PAGE>   16
The following is a summary of the quarterly results of operations for the years
ended December 31, 1998 and December 31, 1997.

<TABLE>
<CAPTION>
                                                                           THREE MONTHS ENDED
- -------------------------------------------------------------------------------------------------------------------------
THOUSANDS OF DOLLARS,
 EXCEPT PER SHARE DATA                                     MAR. 31           JUNE 30           SEPT. 30          DEC. 31
- -------------------------------------------------------------------------------------------------------------------------
FISCAL YEAR ENDED DECEMBER 31, 1998

<S>                                                       <C>               <C>               <C>               <C>     
Revenue                                                   $205,683          $178,896          $167,103          $189,701
Cost of products sold                                      133,902           118,133           107,377           125,691
Earnings, before extraordinary item                         26,047            16,904            19,870            21,465
Earnings per common share, before
   extraordinary item, basic                                   .65               .43               .52               .56
Net earnings                                                26,047            16,904+           19,870             7,867+++
Net earnings per common share, diluted                         .64               .43               .51               .21
</TABLE>


<TABLE>
<CAPTION>
                                                                            THREE MONTHS ENDED
- -------------------------------------------------------------------------------------------------------------------------
THOUSANDS OF DOLLARS,
 EXCEPT PER SHARE DATA                                    MAR. 31           JUNE 30           SEPT. 30          DEC. 31
- -------------------------------------------------------------------------------------------------------------------------
FISCAL YEAR ENDED DECEMBER 31, 1997

<S>                                                       <C>               <C>               <C>               <C>     
Revenue                                                   $189,959          $164,254          $153,513          $167,770
Cost of products sold                                      123,607           106,037            97,861           108,736
Net earnings                                                22,298            11,744++          17,813            18,075
Net earnings per common share, diluted                         .53               .28               .43               .45
</TABLE>


+   Net earnings for the quarter ended June 30, 1998 include a one-time charge
    of $3.7 million (net of taxes) related to the early retirement of the former
    CEO.
++  Net earnings for the quarter ended June 30, 1997 include a charge of $6.4
    million (net of taxes) for a one-time bonus paid to certain VCI executives,
    funded by Consolidated Press Holdings (CPH), parent of the selling
    stockholder of the Company's secondary offering.
+++ Net earnings for the quarter ended December 31, 1998 include a $13.6 million
    extraordinary loss (net of taxes) as a result of the early retirement of a
    portion of the Company's public debt.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The Company has exposure to interest rate risk from its long-term debt. The
majority of the Company's debt is fixed rate, the remainder being a revolving
credit facility at a variable rate. See Note 4 of the Notes to Consolidated
Financial Statements for components of the Company's long-term debt.

The Company has performed a sensitivity analysis assuming a hypothetical 10%
adverse movement in interest rates applied to its variable debt. As of December
31, 1998, the analysis indicated that such market movements would not have a
material effect on the Company's consolidated results of operations or on the
fair value of its risk-sensitive financial instruments.

The Company does not have a material exposure to risks associated with foreign
currency fluctuations related to our operations and does not use derivative
financial instruments.



                                                                              16
<PAGE>   17
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                          VALASSIS COMMUNICATIONS, INC.
                           CONSOLIDATED BALANCE SHEETS


<TABLE>
<CAPTION>
                                                             DECEMBER 31,        DECEMBER 31,
(in thousands)                                                   1998                1997
- --------------------------------------------------------------------------------------------------
<S>                                                          <C>                 <C>
ASSETS

CURRENT ASSETS:
  Cash and cash equivalents                                           $6,939              $35,437
  Accounts receivable (less allowance for
      doubtful accounts of $1,354 at December 31,
      1998 and $1,171 at December 31, 1997)                           95,430               81,681
  Inventories:
      Raw materials                                                   11,817               10,975
      Work in progress                                                20,051               15,720
  Prepaid expenses and other                                           5,817                4,536
  Deferred income taxes (Note 6)                                       1,790                1,966
  Refundable income taxes                                              1,215                  772
- --------------------------------------------------------------------------------------------------


TOTAL CURRENT ASSETS                                                 143,059              151,087
- --------------------------------------------------------------------------------------------------

PROPERTY, PLANT AND EQUIPMENT, AT COST:
  Land and buildings                                                  21,456               20,133
  Machinery and equipment                                            114,912              108,167
  Office furniture and equipment                                      20,143               17,995
  Automobiles                                                          1,025                1,012
  Leasehold improvements                                               1,022                1,022

- --------------------------------------------------------------------------------------------------

                                                                     158,558              148,329
  Less accumulated depreciation and amortization                    (112,200)            (108,098)

- --------------------------------------------------------------------------------------------------

NET PROPERTY, PLANT AND EQUIPMENT                                     46,358               40,231

- --------------------------------------------------------------------------------------------------

INTANGIBLE ASSETS (NOTE 3):
      Goodwill                                                        68,594               68,594
      Other intangibles                                               85,387               83,387

- --------------------------------------------------------------------------------------------------
                                                                     153,981              151,981
  Less accumulated amortization                                     (112,806)            (104,709)

- --------------------------------------------------------------------------------------------------
NET INTANGIBLE ASSETS                                                 41,175               47,272

- --------------------------------------------------------------------------------------------------
OTHER ASSETS (PRIMARILY DEBT ISSUANCE COSTS)                           1,422                2,295

- --------------------------------------------------------------------------------------------------
TOTAL ASSETS                                                        $232,014             $240,885
==================================================================================================
</TABLE>


                                                                              17
<PAGE>   18
                          VALASSIS COMMUNICATIONS, INC.
                     CONSOLIDATED BALANCE SHEETS, CONTINUED


<TABLE>
<CAPTION>
                                                                                  DECEMBER 31,             DECEMBER 31,
(in thousands, except share data)                                                     1998                     1997
- ------------------------------------------------------------------------------------------------------------------------
<S>                                                                                    <C>                      <C>
LIABILITIES AND STOCKHOLDERS' DEFICIT

CURRENT LIABILITIES:
      Accounts payable                                                                 $69,064                  $59,226
      Accrued interest                                                                   4,542                    5,098
      Accrued expenses                                                                  26,345                   25,890
      Progress billings                                                                 58,615                   58,239

- ------------------------------------------------------------------------------------------------------------------------
TOTAL CURRENT LIABILITIES                                                              158,566                  148,453

- ------------------------------------------------------------------------------------------------------------------------
LONG-TERM DEBT (Note 4)                                                                340,461                  367,075

Deferred income taxes (Note 6)                                                           1,511                    2,315

Minority interests                                                                         ---                        9

Commitments and contingencies (Notes 7 and 8)                                              ---                      ---

STOCKHOLDERS' DEFICIT (Notes 9, 10 and 11):

      Common stock of $.01 par value. Authorized 100,000,000 shares; issued
          46,194,381 at December 31, 1998 and 44,515,599 at December 31, 1997;
          outstanding 38,392,881 at December 31, 1998 and 39,515,599 at
          December 31, 1997                                                                462                      445
      Additional paid-in capital                                                       116,034                   72,399
      Accumulated deficit                                                             (165,937)                (236,625)
      Foreign currency translations                                                       (298)                    (146)
      Treasury stock, at cost (7,801,500 shares at
          December 31, 1998 and 5,000,000 shares at
          December 31, 1997)                                                          (218,785)                (113,040)

- ------------------------------------------------------------------------------------------------------------------------
TOTAL STOCKHOLDERS' DEFICIT                                                           (268,524)                (276,967)

- ------------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT                                           $232,014                 $240,885
========================================================================================================================
</TABLE>



See accompanying notes to consolidated financial statements.

                                                                              18
<PAGE>   19
                          VALASSIS COMMUNICATIONS, INC.
                        CONSOLIDATED STATEMENTS OF INCOME


<TABLE>
<CAPTION>
                                                                                          YEAR ENDED
- --------------------------------------------------------------------------------------------------------------------
                                                                                 DEC. 31,     DEC. 31,     DEC. 31,
(in thousands, except per share data)                                              1998         1997         1996
- --------------------------------------------------------------------------------------------------------------------
REVENUES:
<S>                                                                              <C>          <C>          <C>     
   Net sales                                                                     $739,208     $672,622     $656,602

   Other                                                                            2,175        2,874        2,506

- --------------------------------------------------------------------------------------------------------------------
TOTAL REVENUES                                                                    741,383      675,496      659,108

- --------------------------------------------------------------------------------------------------------------------
COSTS AND EXPENSES:

   Cost of products sold                                                          485,103      436,174      478,302

   Selling, general and administrative                                             77,227       77,440       67,139

   Amortization of intangible assets                                                8,097        8,574        8,181

   Interest                                                                        34,450       38,312       39,625

   Minority interests                                                                  (3)         (34)         (12)

- --------------------------------------------------------------------------------------------------------------------
TOTAL COSTS AND EXPENSES                                                          604,874      560,466      593,235

- --------------------------------------------------------------------------------------------------------------------
Earnings before income taxes and extraordinary loss                               136,509      115,030       65,873

Income taxes (Note 6)                                                              52,223       45,100       26,098

- --------------------------------------------------------------------------------------------------------------------
Earnings before extraordinary loss                                                 84,286       69,930       39,775

Extraordinary loss (net of tax benefit of $8,423)                                  13,598          ---          ---

- --------------------------------------------------------------------------------------------------------------------
NET EARNINGS                                                                      $70,688      $69,930      $39,775
====================================================================================================================

EARNINGS PER COMMON SHARE BEFORE EXTRAORDINARY LOSS, BASIC                          $2.16        $1.72        $0.93
====================================================================================================================
EARNINGS PER COMMON SHARE BEFORE EXTRAORDINARY LOSS, DILUTED                        $2.13        $1.69        $0.93
====================================================================================================================
NET EARNINGS PER COMMON SHARE, BASIC                                                $1.81        $1.72        $0.93
====================================================================================================================
NET EARNINGS PER COMMON SHARE, DILUTED                                              $1.79        $1.69        $0.93
====================================================================================================================
</TABLE>



See accompanying notes to consolidated financial statements.


                                                                              19
<PAGE>   20
                         VALASSIS COMMUNICATIONS, INC.
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT


<TABLE>
<CAPTION>
                                                   ADDITIONAL                                   FOREIGN           TOTAL
                                          COMMON    PAID-IN     ACCUMULATED      TREASURY       CURRENCY      STOCKHOLDERS'
(in thousands)                            STOCK     CAPITAL       DEFICIT         STOCK       TRANSLATION        DEFICIT
- -----------------------------------------------------------------------------------------------------------------------------

<S>                                        <C>       <C>           <C>             <C>               <C>          <C>       
BALANCES AT DECEMBER 31, 1995              $ 433     $ 39,590      $(346,330)      $   ---           $ 160        $(306,147)

Net earnings                                                          39,775                                         39,775

Stock repurchase                                                                   (21,550)                         (21,550)

Exercise of stock options                      1          851                                                           852

Stock grants                                              896                                                           896

Foreign currency translation                                                                          (420)            (420)

- -----------------------------------------------------------------------------------------------------------------------------

BALANCES AT DECEMBER 31, 1996                434       41,337       (306,555)      (21,550)           (260)        (286,594)

Net earnings                                                          69,930                                         69,930

Stock repurchase                                                                   (91,490)                         (91,490)

Exercise of stock options                     10       22,299                                                        22,309

Stock grants                                   1        1,500                                                         1,501

Foreign currency translation                                                                           114              114

Capital contribution                                    7,263                                                         7,263

- -----------------------------------------------------------------------------------------------------------------------------

BALANCES AT DECEMBER 31, 1997                445       72,399       (236,625)     (113,040)           (146)        (276,967)

Net earnings                                                          70,688                                         70,688

Stock repurchase                                                                  (105,745)                        (105,745)

Exercise of stock options                     16       40,660                                                        40,676

Stock grants                                   1        2,975                                                         2,976

Foreign currency translation                                                                          (152)            (152)

- -----------------------------------------------------------------------------------------------------------------------------

BALANCES AT DECEMBER 31, 1998              $ 462     $116,034      $(165,937)    $(218,785)         $ (298)       $(268,524)

=============================================================================================================================
</TABLE>

See accompanying notes to consolidated financial statements.

                                                                              20
<PAGE>   21
                          VALASSIS COMMUNICATIONS, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOW

<TABLE>
<CAPTION>
(in thousands)                                                                            YEAR ENDED
- ----------------------------------------------------------------------------------------------------------------------
                                                                            DEC. 31,        DEC. 31,       DEC. 31,
                                                                              1998            1997           1996
- ----------------------------------------------------------------------------------------------------------------------
Cash flows from operating activities:

<S>                                                                             <C>             <C>           <C>    
   Net earnings                                                                 $70,688         $69,930       $39,775
   Adjustments to reconcile net earnings to net
      cash provided by operating activities:

      Depreciation                                                                7,622           6,798         6,864

      Amortization of intangibles and bond discount                               8,222           8,757         8,334

      Provision for losses on accounts receivable                                   900             900           600

      Stock-based compensation charge                                             2,714           1,378           477

      (Gain)/loss on sale of property, plant and equipment                           25            (157)           54

      Deferred income taxes                                                        (628)           (128)        1,778

      Minority interest                                                              (9)           (489)          129

      Changes in assets and liabilities which increase (decrease) cash flow:

            Accounts receivable                                                 (14,649)         10,164        (8,918)

            Inventories                                                          (5,173)         (5,870)       12,461

            Prepaid expenses and other                                           (1,019)         (2,482)        2,174

            Other assets                                                            894           2,956          (378)

            Accounts payable                                                      9,838          (8,025)       (4,685)

            Accrued interest and expenses                                        (2,101)          2,487           872

            Income taxes                                                         10,242           3,264          (831)

            Progress billings                                                       376           1,005         8,025

- ----------------------------------------------------------------------------------------------------------------------

TOTAL 
ADJUSTMENTS                                                                      17,254          20,558        26,956

- ----------------------------------------------------------------------------------------------------------------------

NET CASH PROVIDED BY OPERATING ACTIVITIES                                       $87,942         $90,488       $66,731
======================================================================================================================
</TABLE>


                                                                              21
<PAGE>   22
                          VALASSIS COMMUNICATIONS, INC.
                 CONSOLIDATED STATEMENTS OF CASH FLOW, CONTINUED


<TABLE>
<CAPTION>
(in thousands)                                                                          YEAR ENDED
- --------------------------------------------------------------------------------------------------------------------
                                                                          DEC. 31,       DEC. 31,       DEC. 31,
                                                                            1998           1997           1996
- --------------------------------------------------------------------------------------------------------------------
CASH FLOWS FROM INVESTING ACTIVITIES:

<S>                                                                         <C>           <C>              <C>     
    Additions to property, plant and equipment                              $(13,418)     $(13,023)        $(7,104)
    Proceeds from sale of property, plant and equipment                           73           969             255
    Purchase of VCI Fulfillment                                                 (450)          ---             ---
    Foreign currency translation                                                (152)          114            (420)

- --------------------------------------------------------------------------------------------------------------------
NET CASH USED IN INVESTING ACTIVITIES                                        (13,947)      (11,940)         (7,269)

- --------------------------------------------------------------------------------------------------------------------
CASH FLOWS FROM FINANCING ACTIVITIES:

    Proceeds from issuance of common stock                                    29,991        17,149             852
    Repurchase of common stock                                              (105,745)      (91,490)        (21,550)
    Repayments on long-term debt                                            (153,739)      (36,205)        (13,000)
    Borrowings of long-term debt                                             127,000           ---             ---
    Capital contribution                                                         ---         7,263             ---

- -------------------------------------------------------------------------------------------------------------------
NET CASH USED IN FINANCING ACTIVITIES                                       (102,493)     (103,283)        (33,698)

- -------------------------------------------------------------------------------------------------------------------
Net (decrease)/ increase in cash and cash equivalents                        (28,498)      (24,735)         25,764

Cash and cash equivalents at beginning of the year                            35,437        60,172          34,408

- -------------------------------------------------------------------------------------------------------------------
CASH AND CASH EQUIVALENTS AT END OF THE YEAR                                  $6,939       $35,437         $60,172
===================================================================================================================

Supplemental disclosure of cash flow information:

===================================================================================================================
CASH PAID DURING THE YEAR FOR INTEREST                                       $35,006       $39,280         $39,984
===================================================================================================================

CASH PAID DURING THE YEAR FOR  INCOME TAXES                                  $34,186       $47,124         $25,151
===================================================================================================================

NON-CASH FINANCING ACTIVITIES:
   STOCK ISSUED UNDER STOCK-BASED COMPENSATION PLAN                           $2,976        $1,501            $896
===================================================================================================================
</TABLE>




See accompanying notes to consolidated financial statements.

                                                                              22
<PAGE>   23
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1)  THE COMPANY

Valassis Communications, Inc. (VCI or the Company) became a publicly-held
company upon completion of its initial public offering on March 18, 1992. The
Company operates in a single industry and principally produces free-standing
inserts for customers in the package goods industry throughout the United
States. No single customer accounted for more than 10 percent of the Company's
sales during the years ended in 1996, 1997, or 1998.

(2)  SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of Valassis
Communications, Inc. and its majority-owned subsidiaries. All significant
intercompany balances and transactions have been eliminated in consolidation.
Certain amounts for 1997 and 1996 have been reclassified to conform to current
period classifications.

REVENUE RECOGNITION

Sales and earnings are recognized in the period the product is inserted for
distribution. Progress billings represent customer billings in advance of the
insertion date.

USE OF ESTIMATES

The preparation of the consolidated financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the amounts reported in the consolidated financial
statements and accompanying notes. Actual results could differ from those
estimates.

CASH EQUIVALENTS

The Company considers all highly liquid investments with a maturity of three
months or less when purchased to be cash equivalents.

INVENTORIES

During the year ended December 31, 1998, the Company changed its method of
accounting for inventories from the last-in, first-out (LIFO) method to the
first-in, first out (FIFO) method. The Company believes the change is preferable
because the FIFO method better reflects the economic reality of its inventory
management practices and provides a better matching of current costs with
revenues.

The change in method of inventory costing has been applied retroactively. Due to
debit balance LIFO reserves and corresponding lower-of-cost-or-market reserves,
the change had no effect on the balance sheet at December 31, 1997 or the income
statement for the year then ended. The income statement for the year ended
December 31, 1996 has been restated. The effect of this restatement was to
reduce net income by $3.1 million, net of tax. The corresponding effect on
earnings per share was an increase of $.07 on both a basic and diluted basis.

ADVERTISING

The Company expenses the cost of advertising as incurred. Advertising expense
for the years ended December 31, 1998, 1997 and 1996 was $1,953,000, $1,614,000
and $180,000, respectively.

                                                                              23
<PAGE>   24
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

PROPERTY, PLANT AND EQUIPMENT

Property, plant, and equipment are stated at cost. Expenditures and improvements
which add significantly to the productive capacity or extend the useful life of
an asset are capitalized. Depreciation is computed using the straight-line
method over the estimated useful lives of the related assets. Leasehold
improvements are amortized over the estimated life of the related asset or the
lease-term using the straight-line method. Property, plant and equipment are
reviewed annually for impairment The useful lives of the major classes of
property, plant and equipment are as follows:

<TABLE>
<CAPTION>
                          CLASS                                  RANGE
                          -----                                  -----
              <S>                                             <C>
              Buildings                                       5 - 20 years
              Machinery and equipment                         5 - 10 years
              Office furniture and fixtures                   3 - 5 years
              Automobiles                                     3 years
              Leasehold improvements                          3 - 10 years
</TABLE>

INTANGIBLE ASSETS

Intangible assets are amortized using the straight-line method over their
estimated useful lives, which range from 5 to 20 years. Fully amortized
intangible assets are removed from the cost and accumulated amortization
accounts. In accordance with SFAS No. 121, "Accounting for Impairment of
Long-Lived Assets and for Long-Lived Assets to be Disposed Of," as well as APB
No. 17, "Intangible Assets," the carrying value of goodwill is reviewed if
circumstances suggest that it may be impaired. If this review indicates that
goodwill will not be recoverable, as determined based on the undiscounted cash
flows of the entity acquired over the remaining amortization period, the
Company's carrying value of the goodwill will be reduced by the estimated
shortfall of discounted cash flows.

INCOME TAXES

Deferred income tax assets and liabilities are computed annually for differences
between the consolidated financial statement and tax bases of assets and
liabilities that will result in taxable or deductible amounts in the future
based on enacted tax laws and rates applicable to the periods in which the
differences are expected to affect taxable income. Valuation allowances are
established when necessary to reduce deferred tax assets to the amount more
likely than not to be realized. Income tax expense is the tax payable or
refundable for the period plus or minus the change during the period in deferred
tax assets and liabilities.

STOCK BASED COMPENSATION

The Company grants stock options for a fixed number of shares to employees with
an exercise price at least equal to or greater than the fair value of the shares
at the date of grant. The Company accounts for stock option grants in accordance
with APB Opinion No. 25, "Accounting for Stock Issued to Employees", and,
accordingly, recognizes no compensation expense for the stock option grants.

EARNINGS PER SHARE

The Company adopted SFAS No. 128, "Earnings Per Share", at December 31, 1997.
The statement requires presentation of both basic and diluted earnings per share
and has been applied to all prior-period earnings per share data.
The calculation of earnings per share is discussed in Note 14.

COMPREHENSIVE INCOME

In 1998, the Company adopted SFAS No. 130, "Reporting Comprehensive Income."
Foreign currency translation is the Company's only component of other
comprehensive income and is not considered material to the Company's
consolidated financial statements.


                                                                              24
<PAGE>   25
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

CONCENTRATION OF CREDIT RISK AND FINANCIAL INSTRUMENTS

Financial instruments which potentially subject the Company to concentrations of
credit risk consist principally of temporary cash investments and accounts
receivable. The Company places its temporary cash investments (none at December
31, 1998 and $30.6 million at December 31, 1997) with high credit quality
financial institutions. The carrying value of the cash and temporary investments
approximates fair value. Concentrations of credit risk with respect to accounts
receivable are limited due to the large number of customers comprising the
Company's customer base and their dispersion across many different industries
and geographies. Generally, the Company does not require collateral or other
security to support customer receivables.

The Company's debt is also a financial instrument with an excess of fair market
value over stated value of $21.6 million and $35.3 million at December 31, 1998
and 1997, respectively. See Note 4 for additional fair value disclosure.

FOREIGN CURRENCY TRANSLATION

The financial statements of foreign subsidiaries have been translated into U.S.
dollars in accordance with SFAS No. 52, "Foreign Currency Translation". All
balance sheet accounts have been translated using the exchange rates in effect
at the balance sheet date. Income statement amounts have been translated using
the average exchange rate for the year. The gains and losses resulting from the
changes in exchange rates from year to year have been reported separately as a
component of stockholders' deficit.

Summarized financial information for the foreign operations is not presented
herein, since revenues and assets of the foreign operations are each less than
10% of the respective consolidated amounts and, accordingly, are not considered
material in relation to the consolidated financial statements. Additionally,
foreign translation gains and losses were insignificant for all years presented.

(3)  INTANGIBLE ASSETS

Intangible assets, which principally arose from the 1986 acquisition of specific
net assets from GFV Communications, Inc., and its related affiliates, consist of
the following:

<TABLE>
<CAPTION>
                                                                                                    REMAINING
                                                                                                    AMORTIZABLE
(dollars in thousands)  ORIGINAL                             UNAMORTIZED          UNAMORTIZED           LIFE IN
                      AMORTIZABLE          INTANGIBLE          BALANCE AT           BALANCE AT         YEARS AT
INTANGIBLE ASSETS     LIFE IN YEARS      ASSETS, AT COST     DEC. 31, 1997        DEC. 31, 1998     DEC. 31, 1998

- -------------------------------------------------------------------------------------------------------------------
<S>                        <C>               <C>                  <C>                  <C>              <C>  
Goodwill                   15 - 20           $68,594              $24,035              $21,355          8 to 11

The Valassis name
  and other                   20              32,100               14,312               12,706              8.0

Pressroom operating
  systems                   13.375            50,000                8,328                4,568            1.375

Other                       5 - 20             3,287                  597                2,546       up to 8.67

- -------------------------------------------------------------------------------------------------------------------
                                            $153,981              $47,272              $41,175
===================================================================================================================
</TABLE>


                                                                              25
<PAGE>   26
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(4)  LONG-TERM DEBT

Long-term debt is summarized as follows:

<TABLE>
<CAPTION>
                                                                           DEC. 31,                  DEC. 31,
(in thousands)                                                                1998                      1997

- -------------------------------------------------------------------------------------------------------------------

<S>                                                                         <C>                 <C>          
Revolving Credit Facility                                                   $103,000            $        ----

Revolving Line of Credit                                                         ---                      ---

8 7/8% Senior Notes due 1999                                                   6,149                    6,146

9 3/8% Senior Subordinated Notes due 1999                                    101,546                  106,031

9.55% Senior Notes due 2003                                                  129,766                  254,898


- -------------------------------------------------------------------------------------------------------------------
                                                                             340,461                  367,075
Less current portion                                                            ----                     ----
- -------------------------------------------------------------------------------------------------------------------
                                                                            $340,461                 $367,075
===================================================================================================================
</TABLE>


Minimum long-term debt maturities are approximately $108 million in 1999 and
$130 million in 2003. In January, 1999, the Company issued $100 million of new
public debt due 2009. The net proceeds from such offering were used to retire
outstanding indebtedness under the Credit Facility. The Company borrowed
additional amounts under the Credit Facility to refinance the debt that was due
March 15, 1999. Therefore, the debt has been classified as long-term.

During 1998, the Company repurchased on the open market approximately $125.2
million in the aggregate principal amount of its 9.55% Senior Notes due 2003 for
$146.6 million using aproximately $70 million under its Revolving Credit
Facility, approximately $40.0 million under its existing Revolving Line of
Credit and $36.6 million of cash. The Company incurred an extraordinary charge 
of $13.6 million (net of tax) due to this early retirement of debt.




                                                                              26
<PAGE>   27
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

CREDIT FACILITY

The Company had an available revolving line of credit at December 31, 1997 of
$40 million. There were no amounts outstanding under such revolving line at
December 31, 1997. In November 1998, the Company replaced this revolving line
with a $160 million revolving credit facility (the "Revolving Credit Facility")
pursuant to an agreement with Comerica Bank, Harris Trust and Savings Bank, and
The Long-Term Credit Bank of Japan, Ltd. Chicago Branch (collectively, the
"Banks") with Comerica acting as Agent for the Banks (the "Revolving Credit
Agreement"). The Revolving Credit Agreement matures in November 2001. The
floating-rate interest is calculated on either a Eurocurrency-based rate or a
prime rate. At December 31, 1998, there was $103 million outstanding under this
facility.

The Revolving Credit Agreement requires the Company to meet certain financial
covenants. At December 31, 1998, under the most restrictive covenant, VCI would
have been able to declare a dividend up to $12.5 million. In addition, the
Revolving Credit Agreement contains certain restrictive covenants that prescribe
limits on VCI's ability to, among other things, create or incur additional
indebtedness, make certain investments and other restricted payments, incur
liens, purchase or redeem its capital stock, pay dividends and make other
distributions, make acquisitions, engage in transactions with affiliates, enter
into mergers or consolidations, liquidate, sell, lease, or otherwise transfer
their business or property to another entity, engage in any business other than
the business engaged in by VCI or substantially similar lines of business, and
to enter into certain sales and leaseback transactions.

PUBLIC DEBT

The Company's Public Debt consists of Senior Notes due on March 15, 1999, and
Senior Subordinated Notes due March 15, 1999, issued under indentures dated
March 15, 1992 and the 9.55% Senior Notes due 2003 issued under an indenture
dated November 15, 1994. All of the Senior Notes are general unsecured
obligations of VCI and rank on a parity in right of payment with all other
Senior Indebtedness of VCI. The Senior Subordinated Notes are general unsecured
obligations of VCI and are subordinated to all Senior Indebtedness of VCI.
Interest is payable on the 2003 Senior Notes semiannually on June 1 and December
1 of each year and on March 15 and September 15 of each year, for the remaining
public debt.

The stated amount of the Public Debt at December 31, 1998 is as follows:

<TABLE>
<CAPTION>
                   (in thousands)                                STATED VALUE

                   ----------------------------------------------------------
                   <S>                                               <C>     
                   8 7/8% Senior Notes Due 1999....................  $  6,150
                   9 3/8% Senior Subordinated
                   Notes due 1999..................................   101,556
                   9.55% Senior Notes due 2003.....................   129,810

                   ----------------------------------------------------------
</TABLE>


Debt discount is being amortized utilizing the interest method over the term of
the notes. The difference between the stated and effective interest rates is
nominal. The debt is traded in the over-the-counter market. At December 31,
1998, the estimated fair market value of the debt was $21.6 million over stated
value. The debt had an estimated excess of fair market value over stated value
of $35.3 million at December 31, 1997. The fair market value was estimated using
discounted cash flow analyses, based on discount rates equivalent to comparable
U.S. Treasury securities plus a spread for credit risk and other factors.

The Public Debt contains certain restrictive covenants similar to those
described for the Revolving Credit Agreement.




                                                                              27
<PAGE>   28
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


(5)  PROFIT SHARING AND BONUS PLANS

The Company has discretionary profit sharing and team achievement dividend/bonus
plans covering substantially all salaried and hourly employees.

Expenses under the aforementioned plans were as follows:


<TABLE>
<CAPTION>
                                                                   YEAR ENDED
- -----------------------------------------------------------------------------------------------------
                                                 DEC. 31,           DEC. 31,           DEC. 31,
(in thousands)                                     1998               1997               1996
- -----------------------------------------------------------------------------------------------------
<S>                                               <C>              <C>                <C>
Profit sharing plan                                     $3,357             $3,556             $4,067

Bonus plans for salaried,
  sales and hourly personnel                             7,674              7,809              7,021

Bonus plan for executives                                2,105              2,295              2,295
</TABLE>


(6) INCOME TAXES

For financial reporting purposes, earnings before income taxes and extraordinary
loss include the following components.



<TABLE>
<CAPTION>
                                                                   YEAR ENDED
- -----------------------------------------------------------------------------------------------------
                                                 DEC. 31,           DEC. 31,           DEC. 31,
(in thousands)                                     1998               1997               1996
- -----------------------------------------------------------------------------------------------------
Pre-tax income (loss):
<S>                                                   <C>                <C>                 <C>    
      United States                                   $136,722           $115,120            $67,968
      Foreign                                             (213)               (90)            (2,095)

=====================================================================================================
                                                      $136,509           $115,030            $65,873
=====================================================================================================
</TABLE>




                                                                              28
<PAGE>   29
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Income taxes have been charged to earnings before extraordinary loss as follows:



<TABLE>
<CAPTION>
                                                                   YEAR ENDED
- -----------------------------------------------------------------------------------------------------
                                                 DEC. 31,           DEC. 31,           DEC. 31,
(in thousands)                                     1998               1997               1996
- -----------------------------------------------------------------------------------------------------
<S>                                               <C>              <C>                 <C>
Federal:
      Current                                          $48,442            $41,048            $22,082
      Deferred (credit)/provision                         (628)              (128)             1,778

State and Local                                          4,409              4,180              2,238

=====================================================================================================
                                                       $52,223            $45,100            $26,098
=====================================================================================================
</TABLE>

The actual income tax expense differs from expected amounts computed by applying
the U.S. federal income tax rate to earnings before income taxes and
extraordinary item as follows:



<TABLE>
<CAPTION>
                                                                                  YEAR ENDED
- ------------------------------------------------------------------------------------------------------------
                                                                     DEC. 31,       DEC. 31,     DEC. 31,
(in thousands)                                                         1998           1997         1996
- ------------------------------------------------------------------------------------------------------------
<S>                                                                      <C>           <C>          <C>    
Expected income tax expense                                              $47,778       $40,261      $23,056

Increase (decrease) in taxes resulting from:

   Tax effect of non-deductible foreign
    losses                                                                   (75)         (347)         733

    Amortization of intangibles                                            1,500         1,500        1,500

    State and local income taxes,
    net of federal benefit                                                 2,866         2,717        1,455

    Other items, net                                                         154           969         (646)

============================================================================================================
ACTUAL INCOME TAX EXPENSE, BEFORE EXTRAORDINARY ITEM                     $52,223       $45,100      $26,098
============================================================================================================
</TABLE>




                                                                              29
<PAGE>   30
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The sources of deferred income taxes and effects of each were as follows:

<TABLE>
<CAPTION>
                                                                   YEAR ENDED
- -----------------------------------------------------------------------------------------------------
                                                 DEC. 31,           DEC. 31,           DEC. 31,
(in thousands)                                     1998               1997               1996
- -----------------------------------------------------------------------------------------------------

<S>                                                    <C>                  <C>               <C>   
Depreciation and amortization                          $   529              $(198)            $ (689)

Consulting agreement                                    (1,397)               ---                ---

Write-down of assets                                       ---                ---              3,407

Other items, net                                           140                 70               (940)

=====================================================================================================
                                                       $  (628)             $(128)            $1,778
=====================================================================================================
</TABLE>

Significant components of the Company's deferred tax liabilities and assets are
as follows:

<TABLE>
<CAPTION>
                                                                   DEC. 31,           DEC. 31,
(in thousands)                                                       1998               1997
- ---------------------------------------------------------------------------------------------------
Long term deferred income tax liabilities (assets):

<S>                                                                       <C>               <C>   
    Fixed assets                                                          $2,570            $1,844
    Intangible assets                                                        242               439
    Consulting agreement                                                  (1,297)              ---
    Other                                                                     (4)               32

- ---------------------------------------------------------------------------------------------------

TOTAL LONG TERM DEFERRED INCOME TAX LIABILITIES                           $1,511            $2,315
===================================================================================================

Current deferred income tax assets:

    Inventory                                                               $547              $547
    Allowance for uncollectible accounts                                     474               410
    Foreign net operating loss carryforward                                  782               708
    Other - net                                                              769             1,009

- ---------------------------------------------------------------------------------------------------
CURRENT TOTAL DEFERRED INCOME TAX ASSETS                                   2,572             2,674

Valuation allowance for foreign
    net operating loss carryforward                                         (782)             (708)

- ---------------------------------------------------------------------------------------------------

NET CURRENT DEFERRED INCOME TAX ASSETS                                    $1,790            $1,966
===================================================================================================
</TABLE>

The Company has foreign net operating loss carryforwards of $2.0 million, of
which $0.6 million expires in 2002, $1.1 million expires in 2003, and $0.2
million expires in 2008. A valuation allowance has been recorded due to the
uncertainty of future earnings from foreign operations.


                                                                              30
<PAGE>   31
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(7)  COMMITMENTS

Total operating lease rentals, for various office space, charged to expense was
$3.6 million, $3.3 million and $3.5 million for the years ended December 31,
1998, 1997 and 1996, respectively. Entire minimum rental payments required under
noncancelable operating leases as of December 31, 1998, are as follows:

<TABLE>
<CAPTION>
                  YEAR ENDING DECEMBER 31,                        (IN THOUSANDS)
                  ------------------------------------------------------------
                  <S>                                                 <C>  
                  1999  .  .  . . . . . . . . . . . . . . . . . .     $  2,980
                  2000  .  .  . . . . . . . . . . . . . . . . . .        2,948
                  2001  .  .  . . . . . . . . . . . . . . . . . .        2,715
                  2002  .  .  . . . . . . . . . . . . . . . . . .        2,401
                  2003  .  .  . . . . . . . . . . . . . . . . . .        2,312
                  Thereafter  .  . . . . . . . . . . . . . . . . .      16,151
                  ------------------------------------------------------------
                                                                       $29,507
                  ============================================================
</TABLE>

On January 20, 1992 and February 11, 1992, VCI's Board of Directors approved
employment agreements, which include non-compete clauses, for certain executives
which became effective upon the public offering of its common stock. All such
agreements have since been amended. Future commitments pursuant to such
employment agreements are as follows:

<TABLE>
<CAPTION>
                  (in thousands)
                  YEAR ENDED                       BASE SALARY                    MAXIMUM CASH BONUS
                  ----------------------------------------------------------------------------------
                  <S>                                  <C>                          <C>  
                  Dec. 31, 1999......................   $1,895                         $1,895
                  Dec. 31, 2000......................    1,895                          1,895
                  Dec. 31, 2001......................    1,423                          1,423
                  Dec. 31, 2002......................      550                            550
                  Dec. 31, 2003......................      550                            550
                  Thereafter.........................     ----                            ---
</TABLE>

The Company's obligation to pay the maximum cash bonus is based on the Company
attaining certain EPS targets. The Company also provides stock options to
certain of its executives (See Note 9).

(8)  CONTINGENCIES

The Company is involved in various claims and legal actions arising in the
ordinary course of business. In the opinion of management, the ultimate
disposition of these matters will not have a material adverse effect on the
Company's financial position, results of operations or liquidity.

(9)  COMMON STOCK

Options granted under the Company's Amended and Restated 1992 Long-Term
Incentive Plan, which authorized the issuance of a maximum of 5,878,947 shares
of common stock with exercise prices at least equal to the fair market value of
the shares at date of grant and, subject to termination of employment, expire
not later than ten years from date of grant, are not transferable other than on
death, and fully vest over terms ranging from six months to five years from date
of grant. Such authorized shares include an increase of 2,100,000 shares, which
the Board approved in September 1998. An additional increase of 1,225,000 shares
was approved in January 1999.

At December 31, 1998, there were outstanding options among 1,115 participants
for the purchase of 2,913,424 shares. At December 31, 1998, there were 276,778
shares available for grant.


                                                                              31
<PAGE>   32
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following options to purchase the Company's common shares were outstanding
under the Plan on December 31, 1998.

<TABLE>
<CAPTION>
         YEAR OF              NUMBER OF            EXERCISE               EXPIRATION            SHARES EXERCISABLE AT
          GRANT                SHARES                PRICE                   DATE                   DEC. 31, 1998
- ----------------------------------------------------------------------------------------------------------------------
          <S>                   <C>                 <C>                 <C>                           <C>   
          1992                     48,515              $17.00              03/18/02                       48,515
          1993                     24,258              $17.00              06/17/02                       24,258
          1994                     10,500               $9.75              11/16/03                       10,500
          1994                     60,000              $17.00              05/10/04                       45,000
          1995                     17,630              $17.00              07/31/05                          ---
          1996                     89,139              $17.00              01/01/06                       37,434
          1996                     43,579              $17.00              04/22/06                       17,431
          1996                     27,347              $17.00              05/06/06                          ---
          1997                    116,186             $21.125              01/01/07                       21,307
          1997                     13,020              $22.75              04/24/07                        2,970
          1997                    554,000            $30.4375              12/02/07                          ---
          1998                      3,000            $38.3125              04/23/08                          ---
          1998                  1,906,250             $32.625              09/15/08                          ---
</TABLE>

A summary of the Company's stock option activity for the years ended December
31, 1998, 1997 and 1996, is as follows:

<TABLE>
<CAPTION>
                                               YEAR ENDED DECEMBER 31,                  YEAR ENDED DECEMBER 31,
                                                        1998                                      1997
                                         ------------------------------------     -------------------------------------
                                                                WEIGHTED                                 WEIGHTED 
                                                                AVERAGE                                  AVERAGE
                                                               PER SHARE                                PER SHARE
                                            SHARES           EXERCISE PRICE          SHARES           EXERCISE PRICE
                                         --------------     -----------------     --------------    -------------------

<S>                                      <C>                  <C>                  <C>                 <C>   
Outstanding at beginning of year             2,611,847           $20.77               2,795,532           $16.78
Granted                                      1,910,850           $32.63                 862,386           $28.66
Exercised                                   (1,597,638)          $18.27              (1,035,211)          $16.60
Forfeited                                      (11,635)          $20.71                 (10,860)          $19.09
                                         --------------                           --------------
Outstanding at end of year                   2,913,424           $29.96               2,611,847           $20.77
                                         ==============                           ==============
Options exercisable at year end                207,415           $17.14               1,530,618           $16.88
                                         ==============                           ==============
</TABLE>

<TABLE>
<CAPTION>
                                                YEAR ENDED DECEMBER 31,
                                                         1996
                                         --------------------------------------
                                                                 WEIGHTED
                                                                 AVERAGE
                                                                PER SHARE
                                            SHARES            EXERCISE PRICE
                                         --------------     -------------------

<S>                                      <C>                  <C>   
Outstanding at beginning of year             2,681,914            $16.72
Granted                                        250,544            $17.00
Exercised                                      (53,394)           $14.58
Forfeited                                      (83,532)           $17.00
                                         -------------
Outstanding at end of year                   2,795,532            $16.78
                                         =============
Options exercisable at year end              2,280,641            $16.73
                                         =============
</TABLE>


                                                                              32


<PAGE>   33
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company has elected to follow Accounting Principles Board Opinion No. 25,
"Accounting for Stock Issued to Employees" (APB 25) and related Interpretations
in accounting for its employee stock options. Because the exercise price of the
Company's employee stock options is greater than or equal to the market price of
the underlying stock on the date of grant, no compensation expense is
recognized.

Pro forma information regarding net income and earnings per share is required by
SFAS No. 123, "Accounting for Stock Based Compensation" and has been determined
as if the Company had accounted for its employee stock options under the fair
value method of that Statement. The fair value for these options was estimated
at the date of grant using a Black-Scholes option pricing model with the
following weighted-average assumptions for 1998, 1997 and 1996, respectively:
weighted-average dividend yield of 0%, 0% and 0%, expected volatility of 34%,
36% and 34%, weighted-average risk-free interest rates of 4.80%, 5.60% and
5.84%, and weighted-average expected lives of 5.0, 5.8 and 5.9 years.

The weighted average per share fair value and exercise price of options granted
at greater than market value during 1996 was $6.84 and $17.00, respectively. No
such options were granted in 1998 and 1997. The weighted average per share fair
value of options granted at market value was $12.42 in 1998, $12.66 in 1997 and
$7.07 in 1996. The weighted average exercise price of options granted in 1998,
1997 and 1996 was $32.63, $28.66 and $17.00, respectively.

For purposes of pro forma disclosures, the estimated fair value of the options
is amortized to expense over the options' vesting period. The Company's pro
forma net earnings and earnings per share follows (in thousands except for
earnings per share information):

<TABLE>
<CAPTION>
                                    1998            1997           1996
                                 -----------     -----------   --------------
<S>                                 <C>             <C>              <C>    
Pro forma net earnings              $66,604         $68,872          $39,282

Pro forma earnings
  per share, basic                    $1.71           $1.69             $.92

Pro forma earnings per
  share, diluted                      $1.68           $1.67             $.91
</TABLE>


The pro forma effects in 1998, 1997 and 1996 are not necessarily indicative of
future pro forma adjustments. The Black-Scholes option valuation model was
developed for use in estimating the fair value of traded options which have no
vesting restrictions and are fully transferable. In addition, option valuation
models require the input of highly subjective assumptions including the expected
stock price volatility. Because the Company's employee stock options have
characteristics significantly different from those of traded options, and
because changes in the subjective input assumptions can materially affect the
fair value estimate, in management's opinion, the existing models do not
necessarily provide a reliable single measure of the fair value of its employee
stock options.

(10)     STOCK COMPENSATION PLANS

The following summarizes the Company's stock compensation plans:

Employee and Director Restricted Stock Award Plan

The Employee and Director Restricted Stock Award Plan provides for the grant of
restricted stock to executives in lieu of a cash raise, to non-employee,
non-affiliated directors as a portion of their fee, and to participants in the
Employee Stock Purchase Plan as described in the following paragraph. A total of
200,000 shares of restricted stock have been reserved for this plan. Pursuant to
an employment agreement between the Company and its Chief Operating Officer,
Alan F. Schultz, 7,500 shares of restricted stock have been or will be issued to
Mr. Schultz annually in January 1996, 1997, 1998 and 1999, respectively, with
each grant vesting ratably from date of grant over a three-year period. The
expense related to the aggregate of such restricted stock will be recognized on
the straight-line method over the vesting period. Such pre-tax expense was
approximately $196,000, $207,000 and $74,000 for the years ended December 31,
1998, 1997 and 1996, respectively. In addition, several executives


                                                                              33
<PAGE>   34
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


received restricted stock grants totaling 26,000 shares, 23,000 shares and
36,500 shares in 1998, 1997 and 1996, respectively, vesting over a three-year
period. The related expense is recognized over the vesting period and was
approximately $694,000, $373,000 and $212,000 for the years ended December 31,
1998, 1997 and 1996, respectively. Also during 1998, 1997 and 1996, a portion of
the total payments to the outside directors, was paid in restricted stock from
this plan, with a total value of $95,000, $83,000 and $40,000, respectively.

Employee Stock Purchase Plan

All full-time employees are eligible to participate in VCI's Employee Stock
Purchase Plan. The plan provides that participants may authorize VCI to withhold
a portion of earnings to be used to purchase VCI's common stock at prevailing
market prices. Under the plan, VCI contributed on behalf of each participant 25%
of the participant's contributions in 1998 and 1997 and 15% in 1996. During 1997
and 1996, the Company's contribution was made in the form of restricted stock
with a one-year transfer restriction. In 1998, the Company purchased shares on
the open market to fund the match. The value of the Company's stock contributed
by the Company and expensed totaled approximately $302,000, $204,000 and $56,000
for the years ended December 31, 1998, 1997 and 1996, respectively.

Executive Restricted Stock Plan

The Executive Restricted Stock Plan provides for the grant of restricted stock,
with one-year vesting, to certain executive officers. The maximum number of
restricted shares which may be issued under this plan is 250,000, provided that
not more than 60% of such shares are awarded to any one participant. Pursuant to
a previous employment agreement between the Company and David A. Brandon, the
Company's former President and Chief Executive Officer, Mr. Brandon received
45,000 shares of restricted stock in 1998 and 30,000 shares in 1997. The
remaining 175,000 shares are undesignated as of December 31, 1998. Compensation
expense was recognized over the vesting period and was dependent on the market
value of stock at the end of each quarter. Pre-tax compensation expense related
to the plan for year ended December 31, 1998, 1997 and 1996 was approximately
$1,133,000, $922,000 and $266,000, respectively.

401(k) Plan

The Company's 401(k) Plan includes a 25% match in 1998, 1997 and a 15% match in
1996, payable in VCI stock, on each participant's annual contributions to the
Plan that are invested in VCI stock at the end of the year. The expense related
to this plan for the year ended December 31, 1998, 1997 and 1996 was
approximately $160,000, $148,000 and $47,000, respectively.

(11)  DIVIDENDS

On June 21, 1993, the Company suspended its policy of paying quarterly cash
dividends. In addition, the payment of future dividends is subject to the
restrictions described in Note 4.

(12)  DISPOSALS

The Company discontinued operations of its joint venture, Valassis de Mexico and
exited this business during the first quarter of 1997. The effect on earnings of
the disposal of this business was immaterial. In addition, the Company
discontinued operations in the second quarter of 1997 of Valassis France, the
effect of which was also not material.


                                                                              34
<PAGE>   35
                          VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(13)  SEGMENT REPORTING

The Company has two reportable segments, cooperative free-standing inserts
(FSIs) and Valassis Impact Promotions (VIP). FSIs are four-color booklets
containing promotions from multiple advertisers distributed through Sunday
newspapers. VIP offers its customers individualized specialty print promotion
products in customized formats. These reportable segments are strategic business
units that offer different products and services. They are managed separately
because each business requires different marketing strategies and caters to a
different customer base.

The accounting policies of the segments are the same as those described in the
summary of significant accounting policies. The Company evaluates performances
based on earnings before taxes. Assets are not allocated to reportable segments
and are not used to assess the performance of a segment. Intersegment sales are
accounted for at cost.


<TABLE>
<CAPTION>
                                                                          YEAR ENDED DECEMBER 31
                                                      ----------------------------------------------------------------
(IN MILLIONS)                                             FSI             VIP           ALL OTHERS*         TOTALS
                                                      ------------     -----------    ----------------    ------------

1998

<S>                                                        <C>             <C>                  <C>            <C>   
Revenues from external customers                           $567.7          $103.1               $69.4          $740.2
Intersegment revenue                                          4.4             ---                 ---             4.4
Depreciation / amortization                                  13.2             2.2                  .3            15.7
Segment profit                                              121.5             9.0                 4.8           135.3

1997

Revenues from external customers                            521.3            89.2                62.7           673.2
Intersegment revenue                                           .6             ---                 ---              .6
Depreciation / amortization                                  12.6             2.1                  .7            15.4
Segment profit                                               99.8             9.8                 3.1           112.7

1996

Revenues from external customers                            504.1            89.4                64.2           657.7
Intersegment revenue                                          ---             ---                 ---             ---
Depreciation / amortization                                  12.9             1.9                  .3            15.1
Segment profit                                               51.5             9.8                 3.2            64.5
</TABLE>



*Segments below the quantitative thresholds are primarily attributable to four
 segments of the Company. Those segments include a product sampling business, a
 sales promotion company in Canada, a run-of-press business, and a promotion
 security service. None of these segments has met any of the quantitative
 thresholds for determining reportable segments.


                                                                              35
<PAGE>   36
                         VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Reconciliations to consolidated financial statement totals are as follows:

<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31,
                                                        -------------------------------------------
                                                           1998            1997           1996
                                                        ------------    -----------    ------------

<S>                                                          <C>            <C>             <C>   
Revenues for reportable segments                             $670.8         $610.5          $593.5
Revenues for other segments                                    69.4           62.7            64.2
Interest income                                                 1.2            2.3             1.4
                                                        ------------    -----------    ------------

Total consolidated revenues                                  $741.4         $675.5          $659.1
                                                        ============    ===========    ============

Profit for reportable segments                               $130.5         $109.6           $61.3
Profit for other segments                                       4.8            3.1             3.2
Unallocated amounts:
    Interest income                                             1.2            2.3             1.4
                                                        ------------    -----------    ------------

Earnings before taxes                                        $136.5         $115.0           $65.9
                                                        ============    ===========    ============
</TABLE>


Domestic and foreign revenues for each of the three years ended December 31 were
as follows:


<TABLE>
<CAPTION>
                                                         1998             1997           1996
                                                      ------------     -----------    ------------

<S>                                                    <C>             <C>             <C>   
United States                                              $721.1          $657.2          $640.5
Canada                                                       20.3            18.3            18.6
                                                      ------------     -----------    ------------

                                                           $741.4          $675.5          $659.1
                                                      ============     ===========    ============
</TABLE>


                                                                              36
<PAGE>   37
                         VALASSIS COMMUNICATIONS, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



(14) EARNINGS PER SHARE

Earnings per common share ("EPS") data were computed as follows:

<TABLE>
<CAPTION>
                                                                                    YEAR ENDED DECEMBER 31,
                                                                         -----------------------------------------------
                                                                              1998              1997            1996
                                                                              ----              ----            ----
                                                                            (in thousands except for share amounts)

<S>                                                                        <C>               <C>            <C>    
Net earnings                                                                   $70,688           $69,930        $39,775
                                                                         ===============================================

Basic EPS:
   Weighted average common shares outstanding                                   39,021            40,691         42,889
                                                                         ===============================================

Earnings (loss) per common share - basic
   Before extraordinary item                                                     $2.16             $1.72          $0.93
   Extraordinary item                                                            (0.35)              ---            ---
                                                                         -----------------------------------------------

   Total                                                                         $1.81             $1.72           $.93
                                                                         ===============================================

Diluted EPS:
   Weighted average common shares outstanding                                   39,021            40,691         42,889
   Shares issued on exercise of dilutive options                                 3,332             2,604          2,796
   Shares purchased with proceeds of options                                    (2,822)           (2,002)        (2,737)
   Shares contingently issuable                                                      8                15             23
                                                                         ===============================================
   Shares applicable to diluted earnings                                        39,539            41,308         42,971
                                                                         ===============================================

Earnings (loss) per common share - diluted
   Before extraordinary item                                                     $2.13             $1.69          $0.93
   Extraordinary item                                                            (0.34)              ---            ---
                                                                         -----------------------------------------------

   Net earnings per common share, diluted                                        $1.79             $1.69           $.93
                                                                         ===============================================
</TABLE>



Unexercised employee stock options to purchase 3,000 and 705,000 shares of the
Company's common stock as of December 31, 1998 and 1997, respectively, were not
included in the computations of diluted EPS because the options exercise prices
were greater than the average market price of the Company's common stock during
the respective periods. There were no such anti-dulitive options as of December
31, 1996. Subsequent to December 31, 1998, the Company has repurchased
approximately 400,000 of its common shares.


                                                                              37
<PAGE>   38
                          INDEPENDENT AUDITORS' REPORT



The Board of Directors and Stockholders of
Valassis Communications, Inc.


We have audited the accompanying consolidated balance sheets of Valassis
Communications, Inc. and subsidiaries (the "Company") at December 31, 1998 and
1997 and the related consolidated statements of income, stockholders' deficit,
and cash flows for the years then ended. Our audits also included the 1998 and
1997 financial statement schedule listed in the Index at Item 14(a). These
consolidated financial statements and financial statement schedule are the
responsibility of the Company's management. Our responsibility is to express an
opinion on the consolidated financial statements and financial statement
schedule based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the consolidated financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the consolidated financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
consolidated financial statement presentation. We believe that our audits
provide a reasonable basis for our opinion.

In our opinion, such 1998 and 1997 consolidated financial statements present
fairly, in all material respects, the financial position of Valassis
Communications, Inc. and subsidiaries at December 31, 1998 and 1997, and the
results of their operations and their cash flows for the years then ended in
conformity with generally accepted accounting principles. Also, in our opinion,
such 1998 and 1997 financial statement schedule, when considered in relation to
the basic consolidated financial statements taken as a whole, presents fairly in
all material respects the information set forth therein.

As discussed in Note 2 to the consolidated financial statements, in 1998 the
Company changed its method of accounting for inventory from the LIFO method to
the FIFO method and, retroactively, restated the 1997 and 1996 consolidated
financial statements for the change.

We also audited the adjustment described in Note 2 that was applied to restate
the 1996 consolidated financial statements to give retroactive effect to the
change in method of accounting for inventory from the LIFO method to the FIFO
method. In our opinion, such adjustment is appropriate and has been properly
applied.




DELOITTE & TOUCHE LLP

Detroit, Michigan 
February 9, 1999


                                                                              38
<PAGE>   39
                          INDEPENDENT AUDITORS' REPORT


The Board of Directors
Valassis Communications, Inc.

We have audited the accompanying consolidated statements of operations,
stockholders' equity (deficit), and cash flows (prior to restatement for the
change in accounting for inventory costs, as described in Note 2; and the
segment information in Note 13) for the year ended December 31, 1996. Our audit
also included the 1996 financial statement schedule listed in the Index at Item
14(a). These financial statements and schedule are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
consolidated financial statements and schedule based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements (prior to restatement for
the change in accounting for inventory costs, as described in Note 2; and the
segment information in Note 13) referred to above present fairly, in all
material respects, the consolidated results of its operations and its cash flows
for the year ended December 31, 1996, in conformity with generally accepted
accounting principles. Also in our opinion, the related 1996 financial statement
schedule, when considered in relation to the basic financial statements taken as
a whole, presents fairly in all material respects the information set forth
therein.

                                          ERNST & YOUNG LLP



Detroit, Michigan
February 10, 1997

                                                                              39
<PAGE>   40
ITEM 9. CHANGES AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL
        DISCLOSURE

             Disclosure responsive to this item has been previously reported (as
that term is defined under the Securities Exchange Act of 1934, as amended) in
the Company's Current Report on Form 8-K dated September 30, 1997.

                                    PART III



          Certain information required by Part III is omitted from this report
in that the registrant will file a definitive proxy statement pursuant to
Regulation 14A (the "Proxy Statement") not later than 120 days after the end of
the fiscal year covered by this Report, and certain information included therein
is incorporated herein by reference.

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

       The information required by this Item is set forth in the Company's Proxy
Statement for the 1999 Annual Meeting of Stockholders, which information is
hereby incorporated herein by reference.

ITEM 11.  EXECUTIVE COMPENSATION

       The information required by this Item is set forth in the Company's Proxy
Statement for the 1999 Annual Meeting of Stockholders, which information is
hereby incorporated herein by reference, excluding the Stock Price Performance
Graph and the Compensation/Stock Option Committee Report on Executive
Compensation.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

       The information required by this Item is set forth in the Company's Proxy
Statement for the 1999 Annual Meeting of Stockholders, which information is
hereby incorporated herein by reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

       The information required by this Item is set forth in the Company's Proxy
Statement for the 1999 Annual Meeting of Stockholders, which information is
hereby incorporated herein by reference.


                                                                              40
<PAGE>   41
                                     PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)      The following documents are filed as a part of this Report:

         1.   Financial Statements. The following consolidated financial
              statements of Valassis Communications, Inc. and subsidiaries are
              included in Item 8:

              Consolidated Balance Sheets as of December 31, 1998 and 1997.

              Consolidated Statements of Operations for the Years Ended December
              31, 1998, 1997 and 1996.

              Consolidated Statements of Stockholders' Deficit for the Years
              Ended December 31, 1998, 1997 and 1996.

              Consolidated statements of Cash Flows for the Years Ended December
              31, 1998, 1997 and 1996.

              Notes to Consolidated Financial Statements

              Independent Auditors' Reports

         2.   Financial Statement Schedules. The following consolidated
              financial statement schedule of Valassis Communications, Inc. for
              the year ended December 31, 1998, 1997 and 1996.


              Schedule                                                      Page
              --------                                                      ----
              II      Valuation and Qualifying Accounts. . . . . . . . . . .S-2

              Schedules not listed above have been omitted because they are not
              applicable or are not required or the information required to be
              set forth therein is included in the Consolidated Financial
              Statements or Notes thereto.

         3.   Exhibits. The Exhibits on the accompanying Index to Exhibits
              immediately following the financial statement schedules are filed
              as part of, or incorporated by reference into, this Report.

(b)      Reports on Form 8-K.

         No Reports on Form 8-K were filed during the quarter ended December 31,
         1998.



                                                                              41
<PAGE>   42
                                   SIGNATURES

       Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the Registrant has duly caused this Report to be signed on
its behalf by the undersigned, thereunto duly authorized.

VALASSIS COMMUNICATIONS, INC.


By: /s/ Alan F. Schultz                                  March 25, 1999
    --------------------------------------           ------------------------
     Alan F. Schultz                                          Date
President and Chief Executive Officer

       Pursuant to the requirements of the Securities Exchange Act of 1934, this
Report has been signed below by the following persons on behalf of the
Registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
Signature                      Title                                             Date
- -----------------------   ----------------                                ------------------

<S>                       <C>                                             <C>
/s/Alan F. Schultz        Chairman of the Board of Directors,             March 25, 1999
- -----------------------   President and Chief Executive Officer
  Alan F. Schultz         (Principal Executive Officer)


/s/Richard N. Anderson    Director                                        March 25, 1999
- -----------------------
  Richard N. Anderson

/s/Patrick F. Brennan     Director                                        March 25, 1999
- -----------------------
  Patrick F. Brennan

/s/Brian J. Husselbee     Director                                        March 25, 1999
- -----------------------
  Brian J. Husselbee

                          Director                                        March 25, 1999
- -----------------------
  Larry L. Johnson

                          Director                                        March 25, 1999
- -----------------------
  Brian M. Powers

/s/Robert L. Recchia      Chief Financial Officer and Director            March 25, 1999
- -----------------------   (Principal Financial and
  Robert L. Recchia       Accounting Officer)


/s/Marcella A. Sampson    Director                                        March 25, 1999
- -----------------------
  Marcella A. Sampson

/s/Faith Whittlesey       Director                                        March 25, 1999
- -----------------------
  Faith Whittlesey
</TABLE>
                                                                              42
<PAGE>   43
                                   Schedule II


                          VALASSIS COMMUNICATIONS, INC.


                        VALUATION AND QUALIFYING ACCOUNTS
                  YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
                                 (IN THOUSANDS)




<TABLE>
<CAPTION>
                                                                        CHARGED TO                           BALANCE
                                                      BALANCE AT        COSTS AND                              AT
                                                       BEGINNING         EXPENSES         DEDUCTIONS         END OF
                  DESCRIPTION                          OF PERIOD                              (1)            PERIOD
- -------------------------------------------------    --------------    -------------     --------------    ------------

Allowance for doubtful
   accounts (deducted from
   accounts receivable):
<S>                                                             <C>                <C>                <C>           <C>   
      Year Ended December 31, 1998.........                     $1,171             $900               $717          $1,354
      Year Ended December 31, 1997.........                        684              900                413           1,171
      Year Ended December 31, 1996.........                        810              600                726             684
</TABLE>





   (1)  Accounts deemed to be uncollectible.


                                       S-2
                                                                             43 

<PAGE>   44
     EXHIBIT INDEX

<TABLE>
<CAPTION>
     Exhibit
     Number                                                                             Page
     ------                                                                             ----

     <S>              <C>                                                               <C>
     3.1              Restated Certificate of Incorporation of Valassis
                      Communications, Inc. (incorporated by reference to Exhibit
                      3.1 to the Company's Registration Statement No. 33-45189)

     3.2              Amended and Restated By-laws of Valassis Communications,
                      Inc. (incorporated by reference to Exhibit 3.2 to the
                      Company's Registration Statement No. 33-45189)

     4.1              Indenture between Valassis Communications, Inc. and The
                      Bank of New York, as trustee, relating to the 9.55% Senior
                      Notes due 2003 (incorporated by reference to Exhibit 4.1
                      to the Company's Form 10-K for the transition period July
                      1, 1994 to December 31, 1994)

     4.2              Form of Indenture between Valassis Communications, Inc.
                      and The Bank of New York, as trustee, relating to the
                      8-7/8% Senior Notes due 1999 (incorporated by reference to
                      Exhibit 4.3 to the Company's Registration Statement No.
                      33-45285)

     4.2(a)           First Supplemental Indenture dated as of March 31, 1993
                      (incorporated by reference to Exhibit 10.2(a) to the
                      Company's 1993 Form 10-K)

     4.3              Form of Indenture between Valassis Communications, Inc.
                      and The Bank of New York, as trustee, relating to the
                      9-3/8% Senior Subordinated Notes due 1999 (incorporated by
                      reference to Exhibit 4.2 to the Company's Registration
                      Statement No. 33-45285)

     4.3(a)           First Supplemental Indenture dated as of March 31, 1993
                      (incorporated by reference to Exhibit 3 to the Company's
                      Form 8-K dated as of March 31, 1993)

     10.1             Credit Agreement dated as of November 16, 1998 (the
                      "Credit Facility"), among Valassis Communications, Inc.,
                      the institutions named therein as issuing banks, and
                      Comerica Bank, as Agent

     10.1(a)          Amendment No. 1 to the Credit Facility, dated as of
                      November 25, 1998

     10.2*            Employment Agreement, dated January 20, 1992, among David
                      A. Brandon, Valassis Communications, Inc. and Valassis
                      Inserts, Inc. (incorporated by reference to Exhibit 10.4
                      to the Company's Registration Statement No. 33-45189)

     10.2(a)*         Amendment To Employment Agreement and Non Qualified Stock
                      Option Agreement of David A. Brandon dated as of June 18,
                      1993 (incorporated by reference to Exhibit 10.4(a) to the
                      Company's 1993 Form 10-K)
</TABLE>



                                                                              44
<PAGE>   45
     10.2(b)*         Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreement of David A. Brandon dated as of July 9,
                      1995 (incorporated by reference to Exhibit 10.5(b) to the
                      Company's 1995 Form 10-K)

     10.2(c)*         Amendment to Employment Agreement of David A. Brandon
                      dated as of December 22, 1995 (incorporated by reference
                      to Exhibit 10.5(c) to the Company's 1995 Form 10-K)

     10.2(d)*         Amendment to Employment Agreement of David A. Brandon
                      dated as of June 2, 1998 (incorporated by reference to
                      Exhibit 10 to the Company's Quarterly Report on Form 10-Q
                      for the period ended June 30, 1998)

     10.3*            Employment Agreement, dated January 20, 1992 among Robert
                      L. Recchia, Valassis Communications, Inc. and Valassis
                      Inserts, Inc., including amendment dated February 11, 1992
                      (incorporated by reference to Exhibit 10.5 to the
                      Company's Registration Statement No. 33-45189)

     10.3(a)*         Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreement of Robert Recchia dated January 2, 1996
                      (incorporated by reference to Exhibit 10.6(a) to the
                      Company's 1995 Form 10-K)

     10.3(b)*         Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreement of Robert Recchia dated January 3, 1997
                      (incorporated by reference to Exhibit 10.6(b) to the
                      Company's 1996 Form 10-K)

     10.3(c)*         Amendment to Employment Agreement and Non Qualified Stock
                      Option of Robert L. Recchia dated December 9, 1998

     10.4*            Employment Agreement, dated January 20, 1992, among Barry
                      P. Hoffman, Valassis Communications, Inc. and Valassis
                      Inserts, Inc., including amendment dated February 11, 1992
                      (incorporated by reference to Exhibit 10.6 to the
                      Company's Registration Statement No. 33-45189)

     10.4(a)*         Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreement of Barry P. Hoffman dated December 19,
                      1995 (incorporated by reference to Exhibit 10.7(a) to the
                      Company's 1995 Form 10-K)

     10.4(b)*         Amendment to Employment Agreement and Non-Qualified Stock
                      Option Agreement of Barry P. Hoffman dated December 12,
                      1997 (incorporated by reference to Exhibit 10.7(b) to the
                      Company's 1997 Form 10-K)

     10.4(c)*         Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreement of Barry P. Hoffman dated December 9,
                      1998

     10.5*            Employment Agreement of Richard P. Herpich dated as of
                      January 17, 1994

     10.5(a)*         Amendment to Employment Agreement of Richard P. Herpich
                      dated June 30, 1994


                                                                              45
<PAGE>   46
     10.5(b)*         Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreements of Richard P. Herpich dated December 19,
                      1995

     10.5(c)*         Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreements of Richard P. Herpich dated February 18,
                      1997

     10.5(d)*         Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreements of Richard P. Herpich dated December 30,
                      1997

     10.5(e)*         Amendment of Employment Agreement and Non Qualified Stock
                      Option Agreements of Richard P. Herpich dated December 15,
                      1998

     10.6             1992 Long-Term Incentive Plan, as amended (incorporated by
                      reference to Exhibits 4.1 and 4.2 to the Company's Form
                      S-8 filed on February 17, 1993, No. 33-59670)

     10.6(a)          Third Amendment of 1992 Long-Term Incentive Plan
                      (incorporated by reference to Exhibit D of the Company's
                      Proxy Statement dated as of April 26, 1996)

     10.7             Valassis Inserts, Inc. Employees' 401(k) Retirement
                      Savings Plan (incorporated by reference to Exhibit 10.8 to
                      the Company's Registration Statement No. 33-45189)

     10.7(a)          First Amendment of the Valassis Communications, Inc.
                      Employees' 401(k) Retirement Savings Plan (incorporated by
                      reference to Exhibit 10.9(a) to the Company's 1995 Form
                      10-K)

     10.8             Valassis Inserts, Inc. Employees' Profit Sharing Plan
                      (incorporated by reference to Exhibit 10.9 to the
                      Company's Registration Statement No. 33-45189)

     10.8(a)          First Amendment of the Valassis Communications, Inc.
                      Employees' Profit Sharing Plan (incorporated by reference
                      to Exhibit 10.10(a) to the Company's 1995 Form 10-K)

     10.9             Valassis Inserts, Inc. Plant Employees Pension Plan
                      (incorporated by reference to Exhibit 10.14 to the
                      Company's Registration Statement No. 33-45189)

     10.10*           Employment Agreement among Richard N. Anderson, Valassis
                      Communications, Inc. and Valassis Inserts, Inc.
                      (incorporated by reference to Exhibit 10.16 to the
                      Company's Registration No. 33-45189)

     10.10(a)*        Amendment to Employment Agreement among Richard N.
                      Anderson, Valassis Communications, Inc. and Valassis
                      Inserts, Inc. (incorporated by reference to Exhibit
                      10.15(a) to the Company's Form 10-K for the transition
                      period of July 1, 1994 to December 31, 1994)

     10.10(b)*        Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreement of Richard N. Anderson dated December 15,
                      1995 (incorporated by reference to Exhibit 10.15(b) to the
                      Company's 1995 Form 10-K)


                                                                              46

<PAGE>   47
     10.10(c)*        Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreement of Richard N. Anderson dated December 11,
                      1998

     10.11*           Employment Agreement among Alan F. Schultz, Valassis
                      Communications, Inc. and Valassis Inserts, Inc.
                      (incorporated by reference to Exhibit 10.17 to the
                      Company's Registration Statement No. 33-45189)

     10.11(a)*        Amendment to Employment Agreement among Alan F. Schultz,
                      Valassis Communications, Inc. and Valassis Inserts, Inc.
                      (incorporated by reference to Exhibit 10.16(a) to the Form
                      10-K for the transition period of July 1, 1994 to December
                      31, 1994)


     10.11(b)*        Amendment to Employment Agreement and Non Qualified Stock
                      Option of Alan F. Schultz dated December 19, 1995
                      (incorporated by reference to Exhibit 10.16(b) to the
                      Company's 1995 Form 10-K)

     10.11(c)*        Amendment to Employment Agreement and Non Qualified Stock
                      Option Agreement of Alan F. Schultz dated September 15,
                      1998 (incorporated by reference to Exhibit 10.16(c) to the
                      Company's Quarterly Report on Form 10-Q for the period
                      ending September 30, 1998)

     10.12*           Senior Executive Annual Bonus Plan (incorporated by
                      reference to Exhibit A to the Company's Proxy Statement
                      dated October 24, 1994)

     10.12(a)         First Amendment to Senior Executive Annual Bonus Plan
                      (incorporated by reference to Exhibit E to the Company's
                      Proxy Statement dated April 15, 1996.

     10.13            Conpress Stock Option Agreement (incorporated by reference
                      to Exhibit 10.20 to the Company's Form 10-Q for the period
                      ended June 30, 1996)

     10.14            Lease for New Headquarters Building (incorporated by
                      reference to Exhibit 10.21 to the Company's Form 10-Q for
                      the period ended June 30, 1996)

     10.15            Executive Restricted Stock Plan (incorporated by reference
                      to Exhibit A to the Company's Proxy Statement dated April
                      25, 1996)

     10.16            First Amendment of Executive Restricted Stock Plan
                      (incorporated by reference to Exhibit A to the Company's
                      Proxy Statement dated April 25, 1996)

     10.17            Employee and Director Restricted Stock Award Plan
                      (incorporated by reference to Exhibit B to the Company's
                      Proxy Statement dated April 25, 1996)

     10.18            Employee Stock Purchase Plan (incorporated by reference to
                      Exhibit C to the Company's Proxy Statement dated April 25,
                      1996)

     10.19            Form of Registration Rights Agreement between the Company
                      and the Selling Stockholder (incorporated by reference to
                      Exhibit 10.18 to the Company's Registration Statement No.
                      333-28685)



                                                                              47

<PAGE>   48

     10.20            Assignment of Stock Option Agreement dated June 5, 1997
                      among Conpress Cayman, LDC, Consolidated Press
                      International (Netherlands Antilles) N.V. and the Company
                      (incorporated by reference Exhibit 10.19 to the Company's
                      Registration Statement No. 333-28685)

     10.21            Fourth Amendment of the Valassis Communications, Inc. 1992
                      Long-Term Incentive Plan (incorporated by reference to
                      Exhibit A to the Company's Proxy Statement dated April 10,
                      1998)

     10.22            Valassis Communications, Inc. Amended and Restated 1992
                      Long-Term Incentive Plan

     12.1             Statements of Computation of Ratios

     21.1             Subsidiaries of Valassis Communications, Inc.

     23.1             Consent of Independent Auditors

     23.2             Consent of Independent Auditors

     27.1             Financial Data Schedule Year Ended 1996

     27.2             Financial Data Schedule Year Ended 1998






*Constitutes a management contract or compensatory plan or arrangement.


                                                                              48

<PAGE>   1
                                                                    EXHIBIT 10.1



                          VALASSIS COMMUNICATIONS, INC.

                                CREDIT AGREEMENT


                          DATED AS OF NOVEMBER 16, 1998
















                                                                  EXECUTION COPY
<PAGE>   2
                                TABLE OF CONTENTS
<TABLE>
<S>      <C>                                                                           <C>
1.       DEFINITIONS....................................................................1

2.       REVOLVING CREDIT..............................................................19
         2.1      Revolving Credit Commitment..........................................19
         2.2      Accrual of Interest and Maturity.....................................19
         2.3      Requests for Revolving Credit Advances and Requests for Refundings
                  and Conversions of Revolving Credit Advances.........................19
         2.4      Disbursement of Revolving Credit Advances............................20
         2.5      Prime-based Advance in Absence of Election or Upon Default...........22
         2.6      Facility Fee.........................................................22
         2.7      Reduction of Indebtedness; Revolving Credit Aggregate Commitment.....22
         2.8      Application of Advances..............................................22
         2.9      Extension of Revolving Credit Maturity Date..........................22
         2.10     Optional Reduction or Termination of Revolving Credit
                  Aggregate Commitment.................................................23
         2.11     Optional Increase in Revolving Credit Aggregate Commitment...........24

3.       LETTERS OF CREDIT.............................................................26
         3.1      Letters of Credit....................................................26
         3.2      Conditions to Issuance...............................................26
         3.3      Notice...............................................................28
         3.4      Letter of Credit Fees................................................28
         3.5      Issuance Fees........................................................29
         3.6      Draws and Demands for Payment Under Letters of Credit................29
         3.7      Obligations Irrevocable..............................................30
         3.8      Risk Under Letters of Credit.........................................31
         3.9      Indemnification......................................................32
         3.10     Right of Reimbursement...............................................33

4.       SWING LINE CREDIT.............................................................33
         4.1      Swing Line Commitment................................................33
         4.2      Accrual of Interest; Margin Adjustments..............................34
         4.3      Requests for Swing Line Advances.....................................34
         4.4      Disbursement of Swing Line Advances..................................35
         4.5      Refunding of or Participation Interest in Swing Line Advances........35

5.       MARGIN AND FEE ADJUSTMENTS; INTEREST PAYMENTS.................................37
         5.1      Margin and Fee Adjustments...........................................37
         5.2      Prime-based Interest Payments........................................37
         5.3      Eurocurrency-based Interest Payments.................................37
         5.4      Quoted Rate Interest Payments........................................37
</TABLE>


                                      -i-
<PAGE>   3
<TABLE>
<S>      <C>                                                                          <C>
         5.5      Interest Payments on Conversions.....................................38
         5.6      Interest on Default..................................................38
         5.7      Prepayment...........................................................38

6.       CONDITIONS....................................................................38
         6.1      Execution of Notes and this Agreement................................38
         6.2      Corporate Authority..................................................39
         6.3      Licenses, Permits, Etc...............................................39
         6.4      Representations and Warranties.......................................39
         6.5      Opinion of Counsel...................................................39
         6.6      No Default; No Material Adverse Change...............................39
         6.7      Company's Certificate................................................39
         6.8      Other Documents and Instruments......................................40
         6.9      Continuing Conditions................................................40

7.       REPRESENTATIONS AND WARRANTIES................................................40
         7.1      Corporate Authority..................................................40
         7.2      Due Authorization - Company..........................................40
         7.3      Encumbrances.........................................................41
         7.4      Capital Stock; Shareholders; Subsidiaries............................41
         7.5      Investments in Non-Subsidiaries......................................41
         7.6      Taxes................................................................41
         7.7      No Defaults..........................................................42
         7.8      Enforceability of Agreement and Loan Documents.......................42
         7.9      Compliance with Laws.................................................42
         7.10     Non-contravention....................................................42
         7.11     No Litigation........................................................42
         7.12     Consents, Approvals and Filings, Etc.................................42
         7.13     Agreements Affecting Financial Condition.............................43
         7.14     No Investment Company or Margin Stock................................43
         7.15     ERISA................................................................43
         7.16     Conditions Affecting Business or Properties..........................43
         7.17     Environmental and Safety Matters.....................................43
         7.18     Accuracy of Information..............................................44
         7.19     Foreign Employee Benefit Plans.......................................45
         7.20     Labor Relations......................................................45
         7.21     Solvency.............................................................45
         7.22     Year 2000............................................................46

8.       AFFIRMATIVE COVENANTS.........................................................46
         8.1      Preservation of Existence, Etc.......................................46
         8.2      Keeping of Books.....................................................46
         8.3      Reporting Requirements...............................................46
</TABLE>


                                      -ii-
<PAGE>   4
<TABLE>
<S>      <C>                                                                           <C>
         8.4      Fixed Charge Coverage Ratio..........................................47
         8.5      Funded Debt to EBITDA Ratio..........................................47
         8.6      Taxes................................................................48
         8.7      Inspections..........................................................48
         8.8      Compliance with Leases...............................................48
         8.9      Governmental and Other Approvals.....................................48
         8.10     Insurance............................................................48
         8.11     Compliance with Laws.................................................48
         8.12     Compliance with ERISA................................................49
         8.13     ERISA Notices........................................................49
         8.14     Foreign Employee Benefit Plans.......................................49
         8.15     Notices re Other Debt................................................49
         8.16     Rating Change........................................................50
         8.17     Year 2000 Requirement................................................50

9.       NEGATIVE COVENANTS............................................................50
         9.1      Capital Structure and Redemptions....................................50
         9.2      Business Purposes....................................................50
         9.3      Mergers or Dispositions..............................................50
         9.4      Indebtedness.........................................................50
         9.5      Liens................................................................51
         9.6      Acquisitions.........................................................52
         9.7      Dividends............................................................52
         9.8      Investments..........................................................52
         9.9      Accounts Receivable..................................................53
         9.10     Transactions with Affiliates.........................................53
         9.11     Permitted Subordinated Debt..........................................53
         9.12     Sale and Leaseback...................................................53
         9.13     Corporate Documents..................................................53
         9.14     Fiscal Year..........................................................54
         9.15     Senior Notes.........................................................54
         9.16     Maximum Subsidiary Investment Amount.................................54

10.      DEFAULTS......................................................................54
         10.1     Events of Default....................................................54
         10.2     Exercise of Remedies.................................................56
         10.3     Rights Cumulative....................................................56
         10.4     Waiver by Company of Certain Laws....................................56
         10.5     Waiver of Defaults...................................................56
         10.6     Set Off..............................................................57

11.      PAYMENTS, RECOVERIES AND COLLECTIONS..........................................57
         11.1     Payment Procedure....................................................57
</TABLE>


                                     -iii-
<PAGE>   5
<TABLE>
<S>      <C>                                                                           <C>
         11.2     Pro-rata Recovery....................................................58
         11.3     Deposits and Accounts................................................59

12.      CHANGES IN LAW OR CIRCUMSTANCES; INCREASED COSTS..............................59
         12.1     Reimbursement of Prepayment Costs....................................59
         12.2     Agent's Eurocurrency Lending Office..................................60
         12.3     Circumstances Affecting Eurocurrency-based Rate Availability.........60
         12.4     Laws Affecting Eurocurrency-based Advance Availability...............60
         12.5     Increased Cost of Eurocurrency-based Advances........................61
         12.6     Other Increased Costs................................................61

13.      AGENT.........................................................................62
         13.1     Appointment of Agent.................................................62
         13.2     Deposit Account with Agent...........................................62
         13.3     Scope of Agent's Duties..............................................62
         13.4     Successor Agent......................................................63
         13.5     Loans by Agent.......................................................64
         13.6     Credit Decisions.....................................................64
         13.7     Agent's Fees.........................................................64
         13.8     Authority of Agent to Enforce Notes and This Agreement...............64
         13.9     Indemnification......................................................64
         13.10    Knowledge of Default.................................................65
         13.11    Agent's Authorization; Action by Banks...............................65
         13.12    Enforcement Actions by the Agent.....................................65

14.      MISCELLANEOUS.................................................................66
         14.1     Accounting Principles................................................66
         14.2     Consent to Jurisdiction..............................................66
         14.3     Law of Michigan......................................................66
         14.4     Interest.............................................................66
         14.5     Closing Costs and Other Costs; Indemnification.......................66
         14.6     Notices..............................................................68
         14.7     Further Action.......................................................68
         14.8     Successors and Assigns; Participations; Assignments..................68
         14.9     Indulgence...........................................................71
         14.10    Counterparts.........................................................71
         14.11    Amendment and Waiver.................................................71
         14.12    Taxes and Fees.......................................................72
         14.13    Confidentiality......................................................72
         14.14    Withholding Taxes....................................................72
         14.15    Power of Attorney....................................................73
         14.16    WAIVER OF JURY TRIAL.................................................74
         14.17    Complete Agreement; Conflicts........................................74
</TABLE>


                                      -iv-
<PAGE>   6
<TABLE>
<S>      <C>                                                                           <C>
         14.18    Severability.........................................................74
         14.19    Table of Contents and Headings.......................................74
         14.20    Construction of Certain Provisions...................................74
         14.21    Independence of Covenants............................................75
         14.22    Reliance on and Survival of Various Provisions.......................75
         14.23    Effective Upon Execution.............................................75
         14.24    Payment of Fees......................................................75
</TABLE>


                                      -v-
<PAGE>   7
                                TABLE OF CONTENTS
                                   (Continued)
                                                                            Page



                                      -vi-
<PAGE>   8
                                TABLE OF CONTENTS
                                   (Continued)


                                                                        Page


                                     -vii-
<PAGE>   9
                                TABLE OF CONTENTS
                                   (Continued)

                                                                        Page



                                     -viii-
<PAGE>   10
                                TABLE OF CONTENTS
                                   (Continued)


EXHIBITS

     A.       BORROWING BASE AND COVENANT COMPLIANCE REPORT

     B.       REVOLVING CREDIT NOTE

     C.       PERCENTAGES

     D.       REQUEST FOR REVOLVING CREDIT ADVANCE

     E.       REQUEST FOR SWING LINE ADVANCE

     F.       SWING LINE NOTE

     G.       LETTER OF CREDIT NOTICE

     H.       FORM OF SWING LINE LOAN PARTICIPATION CERTIFICATE

     I.       NEW BANK ADDENDUM

     J.       FORM OF ASSIGNMENT

SCHEDULES

     1.1      Pricing Matrix
     1.2      Additional Permitted Encumbrances
     7.4      Subsidiaries
     7.5      Joint Ventures
     7.9      Compliance with Laws
     7.11     Litigation
     7.15     Pension Plans
     7.17     Environmental Matters
     7.18     Contingent Obligations
     9.4      Existing Debt
     9.8      Additional Permitted Investments



                                      -ix-
<PAGE>   11
                                CREDIT AGREEMENT


         THIS CREDIT AGREEMENT ("Agreement") is made as of the 16th day of
November, 1998, by and among Comerica Bank and the other financial institutions
from time to time parties hereto as lenders of the Revolving Credit
(individually, a "Revolving Credit Bank", and collectively the "Revolving Credit
Banks"), Comerica Bank, as lender of the Swing Line Credit ("Swing Line Bank"
and together with Revolving Credit Banks, collectively referred to as the
"Banks"), Comerica Bank, as agent for the Banks (in such capacity, "Agent"), and
Valassis Communications, Inc., a Delaware corporation ("Company").

         COMPANY, AGENT AND BANKS AGREE:

         1.       DEFINITIONS

         For the purposes of this Agreement the following terms will have the
following meanings:

         "Account Party(ies)" shall mean, with respect to any Letter of Credit,
the account party or parties (which shall be Company) named in an application to
the Agent for the issuance of such Letter of Credit.

         "Advance(s)" shall mean Revolving Credit Advance(s) and Swing Line 
Advance(s).

         "Affiliate" shall mean, with respect to any Person, any other Person or
group acting in concert in respect of the first Person that, directly or
indirectly, through one or more intermediaries, controls, or is controlled by,
or is under common control with such first Person. For purposes of this
definition, "control" (including, with correlative meanings, the terms
"controlled by" and "under common control with"), as used with respect to any
Person or group of Persons, shall mean the possession, directly or indirectly,
of the power to direct or cause the direction of management and policies of such
Person, whether through the ownership of voting securities or by contract or
otherwise.

         "Agent" shall mean Comerica Bank, in its capacity as agent hereunder,
or any successor agent appointed in accordance with Section 13.4 hereof.

         "Agent's Fees" shall mean those agency and other fees and expenses
required to be paid by Company to Agent under Section 13.7 hereof.

         "Alternate Base Rate" shall mean, for any day, an interest rate per
annum equal to the Federal Funds Effective Rate in effect on such day, plus one
half of one percent (1/2%).

         "Applicable Facility Fee Percentage" shall mean, as of any date of
determination thereof, the applicable percentage used to calculate the Facility
Fee due and payable hereunder, determined 
<PAGE>   12
(based on the Company's Funded Debt to EBITDA Ratio) by reference to the
appropriate columns in the pricing matrix attached to this Agreement as SCHEDULE
1.1.

         "Applicable L/C Fee Percentage" shall mean, as of any date of
determination thereof, the applicable percentage used to calculate the Letter of
Credit Fees due and payable hereunder, determined (based on the Company's Funded
Debt to EBITDA Ratio) by reference to the appropriate columns in the pricing
matrix attached to this Agreement as SCHEDULE 1.1.

         "Applicable Interest Rate" shall mean (i) in respect of a Revolving
Credit Advance, the Eurocurrency-based Rate or the Prime-based Rate, applicable
to such Advance (in the case of a Eurocurrency-based Advance, for the relevant
Interest Period), and (ii) in respect of a Swing Line Advance, the Prime-based
Rate or the Quoted Rate applicable to such Advance for the relevant Interest
Period, in either case as selected by Company from time to time subject to the
terms and conditions of this Agreement.

         "Banks" shall mean Comerica Bank and such other financial institutions
from time to time hereto as lenders which shall include the Revolving Credit
Banks and the Swing Line Bank and any assignee which becomes a Bank pursuant to
Section 14.8 hereof.

         "Business Day" shall mean (i) with respect to Eurocurrency-based
Advances, any day on which commercial banks are open for domestic business in
Detroit, London and New York and (ii) in all other instances, any day on which
commercial banks are open for domestic business in Detroit and New York.

         "Capitalized Lease" shall mean, as applied to any Person, any lease of
any property (whether real, personal or mixed) with respect to which the
discounted present value of the rental obligations of such Person as lessee
thereunder, in conformity with GAAP, is required to be capitalized on the
balance sheet of that Person.

         "Capital Expenditures" shall mean for any period of determination,
without duplication, any amounts paid or accrued during such period which in
accordance with GAAP would be classified as capital expenditures on a balance
sheet.

         "Change of Ownership or Control" shall mean an event or series of
events by which (i) any Person or Persons acting in concert, who as of the date
hereof does not have the power to elect a majority of the Board of Directors of
Company, acquires the power to vote sufficient number of shares of voting stock
of Company to enable such Person to elect a majority of the Board of Directors
of Company; or (ii) with respect to each Subsidiary, Company shall own, directly
or indirectly, less than 51% of the issued and outstanding capital stock of such
Subsidiary unless such change in ownership is the result of a Permitted Merger.

         "Consolidated" or "Consolidating" shall mean, when used with reference
to any financial term in this Agreement, the aggregate for two or more Persons
of the amounts signified by such term
<PAGE>   13
for all such Persons determined on a consolidated basis in accordance with GAAP.
Unless otherwise specified herein, references to Consolidated or Consolidating
financial statements or data of Company includes consolidation with its
Subsidiaries in accordance with GAAP.

         "Core Business" shall mean (i) with respect to Company and its
Subsidiaries (other than VCI Properties, Inc.), sales promotion and related
activities and (ii) with respect to VCI Properties, Inc., leasing and subleasing
real property located at 52 Vanderbilt Avenue, New York, New York.

         "Covenant Compliance Report" shall mean the report to be furnished by
Company to the Agent, in the form of attached EXHIBIT "A" and certified by a
Responsible Officer of Company pursuant to Section 8.3 hereof in which report
Company shall set forth, among other things, detailed calculations and the
resultant ratios or financial tests with respect to the covenants contained in
Sections 8.4, 8.5, 9.1, 9.7, 9.11 and 9.15 of this Agreement.

         "Debt" shall mean, as of any applicable date of determination, all
items of indebtedness, obligation or liability of a Person, whether matured or
unmatured, liquidated or unliquidated, direct or indirect, absolute or
contingent, joint or several, that should be classified as liabilities on a
balance sheet of such Person in accordance with GAAP; provided, however that for
purposes of calculating the aggregate Debt of Company and its Subsidiaries, the
direct and indirect and absolute and contingent obligations of Company and its
Subsidiaries (whether direct or contingent) shall be determined without
duplication.

         "De Minimis Matters" shall mean environmental or other matters, the
existence of which and any liability which may result therefrom, would not,
individually or in the aggregate, reasonably be expected to have a Material
Adverse Effect.

         "Default" shall mean any event which with the giving of notice or the
passage of time, or both, would constitute an Event of Default under this
Agreement.

         "Dollar" or "Dollars" and the sign "$" shall mean lawful money of the
United States of America.

         "EBITDA" shall mean, for any period of determination, on a Consolidated
basis for the Company and its Subsidiaries, the sum of the amounts for such
period of (i) Net Income, plus (ii) the amount deducted in determining Net
Income representing amortization expense of assets, plus (iii) Interest Expense,
plus (iv) the amount deducted in determining Net Income representing all income
taxes, plus (v) the amount deducted in determining Net Income representing
depreciation of assets, plus (vi) extraordinary losses (and any unusual losses
arising in or outside of the ordinary course of business not included in
extraordinary losses determined in accordance with GAAP which have been included
in the determination of Net Income) minus (vii) extraordinary gains (and any
unusual gains arising in or outside of the ordinary course of business not
included in extraordinary 


                                       3
<PAGE>   14
gains determined in accordance with GAAP which have been included in the
determination of Net Income).

         "Equity Interest" means, with respect to any Person, any and all
shares, share capital, interests, participations, warrants, options or other
equivalents (however designated) of capital stock of a corporation and any and
all equivalent ownership interests in a Person (other than a corporation).

         "ERISA" shall mean the Employee Retirement Income Security Act of 1974,
as amended, or any successor act or code and the regulations in effect from time
to time thereunder.

         "ERISA Affiliate" shall mean (i) any corporation which is a member of
the same controlled group of corporations (within the meaning of Section 414(b)
of the Internal Revenue Code) as the Company; (ii) a partnership or other trade
or business (whether or not incorporated) which is under common control (within
the meaning of Section 414(c) of the Internal Revenue Code) with the Company;
and (iii) a member of the same affiliated service group (within the meaning of
Section 414(m) of the Internal Revenue Code) as the Company, any corporation
described in clause (i) above or any partnership or trade or business described
in clause (ii) above.

         "Eurocurrency-based Advance" shall mean a Revolving Credit Advance
which bears interest at the Eurocurrency-based Rate.

         "Eurocurrency-based Rate" shall mean, with respect to any
Eurocurrency-Interest Period, the per annum interest rate which is equal to the
sum of the Margin plus the quotient of:

         (A)      the per annum interest rate at which Dollar deposits are
                  offered to Agent's Eurocurrency Lending Office by other prime
                  banks in the Eurocurrency market in an amount comparable to
                  the relevant Eurocurrency-based Advance and for a period equal
                  to the relevant Eurocurrency-Interest Period at approximately
                  11:00 A.M. Detroit time two (2) Business Days prior to the
                  first day of such Eurocurrency-Interest Period, divided by

         (B)      an amount equal to one minus the stated maximum rate
                  (expressed as a decimal) of all reserve requirements
                  (including, without limitation, any marginal, emergency,
                  supplemental, special or other reserves) that is specified on
                  the first day of such Eurocurrency-Interest Period by the
                  Board of Governors of the Federal Reserve System (or any
                  successor agency thereto) for determining the maximum reserve
                  requirement with respect to Eurocurrency funding (currently
                  referred to as "eurocurrency liabilities" in Regulation D of
                  such Board) maintained by a member bank of such System,

all as conclusively determined (absent manifest error) by the Agent, such sum to
be rounded upward, if necessary, to the nearest whole multiple of 1/16th of 1%.


                                       4
<PAGE>   15
         "Eurocurrency-Interest Period" shall mean the Interest Period 
applicable to a Eurocurrency-based Advance.

         "Eurocurrency Lending Office" shall mean, (a) with respect to the
Agent, Agent's office located at Grand Cayman, British West Indies or such other
branch or branches of Agent, domestic or foreign, as it may hereafter designate
as a Eurocurrency Lending Office by notice to Company and the Banks, and (b) as
to each of the Banks, its office, branch or Affiliate located at its address set
forth on the signature pages hereof (or identified thereon as a Eurocurrency
Lending Office), or at such other office, branch or Affiliate of such Bank as it
may hereafter designate as its Eurocurrency Lending Office by notice to Company
and Agent.

         "Event of Default" shall mean each of the Events of Default specified
in Section 10.1 hereof.

         "Existing Senior Indentures" shall mean the Indenture between Company
(as successor by merger to Valassis Inserts, Inc.) and The Bank of New York,
Trustee, dated as of March 15, 1992, and the Indenture between Company and The
Bank of New York, as Trustee, dated as of November 15, 1994, pursuant to which
the Senior Notes were issued, as such Indentures may be amended, restated,
supplemented or replaced from time to time.

         "Existing Senior Notes" shall mean the $120,000,000 principal amount of
Company's Senior Notes due 1999, issued on March 15, 1992 pursuant to the
Existing Senior Indenture dated as of such date and the $255,000,000 principal
amount of Company's Senior Notes due 2003, issued on November 28, 1994 pursuant
to the Existing Senior Indenture dated as of November 15, 1994.

         "Facility Fee" shall mean the fee payable by Company to Agent for
distribution to the Banks based on their respective Percentages under Section
2.6 hereof.

         "Federal Funds Effective Rate" shall mean, for any day, a fluctuating
interest rate per annum equal to the weighted average of the rates on overnight
Federal funds transactions with members of the Federal Reserve System arranged
by Federal funds brokers, as published for such day (or, if such day is not a
Business Day, for the next preceding Business Day) by the Federal Reserve Bank
of New York, or, if such rate is not so published for any day which is a
Business Day, the average of the quotations for such day on such transactions
received by Agent from three Federal funds brokers of recognized standing
selected by it, all as conclusively determined by the Agent, such sum to be
rounded upward, if necessary, to the nearest whole multiple of 1/16th of 1%.

         "Fees" shall mean the Facility Fee, the Letter of Credit Fees, the
Agent's Fees and the other fees and charges payable by Company to the Banks or
Agent hereunder.

         "Financial Statements" shall mean all consolidated balance sheets,
statements of cash flows, statements of operations and other financial data
(whether of the Company, the Subsidiaries or 


                                       5
<PAGE>   16
otherwise) which have been furnished by the Company or its public accountants to
the Agent or the Banks for the purposes of, or in connection with, this
Agreement and the transactions contemplated hereby.

         "Fixed Charge Coverage Ratio" shall mean as of any date of
determination, a ratio (i) the numerator of which shall be the sum of the
amounts of (a) EBITDA for the four-quarter period ending on such date, minus (b)
Company's and the Subsidiaries' Capital Expenditures for such period (minus
Capital Expenditures permitted under Section 9.4(g) hereof), and (ii) the
denominator of which shall be the sum of the amount of (a) Interest Expense for
such period, plus (b) dividends, excluding dividends to Company or any
Subsidiary, accrued or paid (without duplication) during such period, all as
determined on a Consolidated basis.

         "Foreign Employee Benefit Plan" shall mean any employee benefit plan as
defined in Section 3(3) of ERISA which is maintained or contributed to for the
benefit of the employees of Company, any of its Subsidiaries or any of its ERISA
Affiliates and is not covered by ERISA pursuant to ERISA Section 4(b)(4).

         "Foreign Pension Plan" shall mean any employee pension benefit plan as
defined in Section 3(2) of ERISA which is maintained or contributed to for the
benefit of the employees of Company, any of its Subsidiaries or any of its ERISA
Affiliates and is not covered by ERISA pursuant to ERISA Section 4(b)(4).

         "Funded Debt" shall mean as of any date of determination interest
bearing Debt of a Person, including without limitation, with respect to Company,
the Indebtedness, the Permitted Senior Debt and the Permitted Subordinated Debt,
and with respect to any Person, all letter of credit obligations and guarantees
by such Person of interest-bearing Debt; provided, however, that for purposes of
calculating the aggregate Funded Debt of Company and its Subsidiaries, the
direct and indirect and absolute and contingent obligations of Company and its
Subsidiaries (whether direct or contingent) shall be determined without
duplication.

         "Funded Debt to EBITDA Ratio" shall mean as of any date of
determination, a ratio, the numerator of which shall equal Funded Debt of
Company and its Subsidiaries as of such date and the denominator of which shall
equal EBITDA for the four quarter period ending on such date.

         "GAAP" shall mean generally accepted accounting principles in the
United States of America, as in effect on the date hereof, consistently applied,
subject to the provisions of Section 14.1 hereof.

         "Governmental Obligations" means noncallable direct general obligations
of the United States of America or obligations the payment of principal of and
interest on which is unconditionally guaranteed by the United States of America.

         "Gross-up" shall have the meaning set forth in Section 11.1(d) hereof.


                                       6
<PAGE>   17
         "Hazardous Material" shall mean and include any hazardous, toxic or
dangerous waste, substance or material defined as such in (or for purposes of)
the Hazardous Material Laws.

         "Hazardous Material Law(s)" shall mean all laws, codes, ordinances,
rules, regulations, orders, decrees and directives issued by any federal, state,
provincial, local, foreign or other governmental or quasi-governmental authority
or body (or any agency, instrumentality or political subdivision thereof)
pertaining to hazardous material or toxic or dangerous waste, substances or
material on or about any facilities owned, leased or operated by Company or any
of its Subsidiaries, or any portion thereof including, without limitation, those
relating to soil, surface, subsurface ground water conditions and the condition
of the ambient air; and any state and local laws and regulations pertaining to
such material and/or asbestos; any so-called "superfund" or "superlien" law; and
any other federal, state, provincial, foreign or local statute, law, ordinance,
code, rule, regulation, order or decree regulating, relating to, or imposing
liability or standards of conduct concerning, any hazardous, toxic or dangerous
waste, substance or material, as now or at any time hereafter in effect.

         "Hereof", "hereto", "hereunder" and similar terms shall refer to this
Agreement in its entirety and not to any particular paragraph or provision of
this Agreement.

         "Indebtedness" shall mean all indebtedness and liabilities (including
without limitation interest, fees and other charges) arising under this
Agreement or the other Loan Documents, whether direct or indirect, absolute or
contingent, of Company to the Banks or to the Agent, in any manner and at any
time, whether evidenced by the Notes or arising under any of the other Loan
Documents, due or hereafter to become due, now owing or that may hereafter be
incurred by Company to, or acquired by, the Banks or by Agent, and any judgments
that may hereafter be rendered on such indebtedness or any part thereof, with
interest according to the rates and terms specified, or as provided by law, and
any and all consolidations, amendments, renewals, replacements, substitutions or
extensions of any of the foregoing.

        "Indentures" shall mean the Senior Indentures and the Subordinated
Indenture.

         "Insolvency Proceeding" shall mean with respect to any Person any of
the following events: (i) a creditor's committee shall have been appointed for
the business of such Person, (ii) such Person shall have made a general
assignment for the benefit of creditors, (iii) such Person shall have been
adjudicated bankrupt, (iv) such Person shall have filed a voluntary petition in
bankruptcy or for reorganization or to effect a plan or arrangement with
creditors or shall have failed to pay its debts generally as such debts became
due in the ordinary course of business or is the subject of an involuntary
petition in bankruptcy, or a reorganization, arrangement or creditor composition
proceeding, (v) such Person shall have applied for or permitted the appointment
of a receiver or trustee or custodian for any of its property or assets, (vi) a
receiver shall have been appointed for any property or assets of such Person,
(vii) an order shall have been entered approving a petition for 


                                       7
<PAGE>   18
reorganization of such Person or (viii) such Person shall take any action
authorizing or in furtherance of any of the actions described in this
definition.

         "Intangible Assets" shall mean with respect to any Person, assets of
such Person having no physical existence and that, in conformity with GAAP,
should be classified as intangible assets, including, without limitation,
patents, patent rights, trademarks, trade names, copyrights, franchises,
licenses, customer lists, organizational expenses and goodwill.

         "Interest Expense" shall mean for any period, total interest expense,
whether paid or accrued (including the interest component of Capitalized
Leases), and all commissions, fees and discounts with respect to letters of
credit and other Funded Debt of Company and its Subsidiaries on a Consolidated
basis, but excluding interest expense not payable in cash (including
amortization of discount), all as determined in accordance with GAAP.

         "Interest Period" shall mean (i) with respect to a Eurocurrency-based
Advance, one (1), two (2), three (3) or six (6) months (or any lesser or greater
period of time agreed to in advance by Company, Agent and the Banks) as selected
by Company pursuant to Section 2.3 hereof, provided, however, that any
Eurocurrency-Interest Period which commences on the last Business Day of a
calendar month (or on any day for which there is no numerically corresponding
day in the appropriate subsequent calendar month) shall end on the last Business
Day of the appropriate subsequent calendar month and (ii) with respect to a
Swing Line Advance, a period of one (1) to thirty (30) days agreed to in advance
by Company and Swing Line Bank as selected by Company pursuant to Section 4.3
hereof. Each Interest Period which would otherwise end on a day which is not a
Business Day shall end on the next succeeding Business Day or, if such next
succeeding Business Day falls in the next succeeding calendar month, on the next
preceding Business Day, and no Interest Period which would end after the
Revolving Credit Maturity Date shall be permitted with respect to any Advance.

         "Internal Revenue Code" shall mean the Internal Revenue Code of 1986,
as amended from time to time, and the regulations promulgated thereunder.

         "Investment" shall mean, as of any date of determination, any loan or
advance by Company or any of its Subsidiaries to, or any other loan, advance or
investment by Company or any of its Subsidiaries in, any Person (including
without limitation, any Subsidiary of Company or any Joint Venture), whether
such loan, advance or investment shall be in the nature of an investment in
shares of stock or other capital or securities, general or limited partnership
or joint venture interests, evidences of indebtedness or otherwise. The amount
of any Investment, as of any date of determination, shall be the aggregate
original principal or capital amount thereof less all returns of principal or
equity thereon as of such date (and otherwise without adjustment by reason of
the financial condition of such other Person) and shall, if made by the transfer
or exchange of property other than cash, be deemed to have been made in an
original principal or capital amount equal to the fair market value of such
property at the time such Investment was made.


                                       8
<PAGE>   19
         "Issuing Office" shall mean Agent's office located at One Detroit
Center, 500 Woodward Avenue, Detroit, Michigan 48275 or such other office as
Agent shall designate as its Issuing Office.

         "Joint Venture" shall mean any corporation, partnership, association,
joint stock company, business trust or other combined enterprise, other than a
Subsidiary, in which (or to which) the Company or any of its Subsidiaries has
made a loan, investment or advance or has an ownership stake or interest,
whether in the nature of an equity capital interest or otherwise.

         "Letter(s) of Credit" shall mean any standby or documentary letters of
credit issued by Agent at the request of or for the account of an Account Party
or Account Parties pursuant to Article 3 hereof.

         "Letter of Credit Agreement" shall mean, in respect of each Letter of
Credit, the application and related documentation satisfactory to the Agent of
an Account Party or Account Parties requesting Agent to issue such Letter of
Credit, as amended, replaced, supplemented or restated from time to time.

         "Letter of Credit Fees" shall mean the fees payable to Agent for the
accounts of the Banks in connection with Letters of Credit pursuant to Section
3.4 hereof.

         "Letter of Credit Maximum Amount" shall mean as of any date of
determination Ten Million Dollars ($10,000,000).

         "Letter of Credit Obligation(s)" shall mean the obligation of an
Account Party or Account Parties under each Letter of Credit Agreement to
reimburse the Agent for each payment made by the Agent under the Letter of
Credit issued pursuant to such Letter of Credit Agreement, together with all
other sums, fees, charges and amounts which may be owing to the Agent under such
Letter of Credit Agreement.

         "Letter of Credit Payment" shall mean any amount paid or required to be
paid by the Agent in its capacity hereunder as issuer of a Letter of Credit as a
result of a draft or other demand for payment under any Letter of Credit.

         "Lien" shall mean any pledge, assignment, hypothecation, mortgage,
security interest, deposit arrangement, option, trust receipt, conditional sale
or title retaining contract, financing statement or comparable notice or other
filing or recording, lessor's or lessee's interest under any lease,
subordination or any claim or right, or any other type of lien, charge,
encumbrance, preferential or priority arrangement or other claim or right,
whether based on common law or statute.

         "Loan Documents" shall mean, collectively, this Agreement, the Notes,
the Letter of Credit Documents, the Letters of Credit, and any other documents,
certificates, instruments or agreements 


                                       9
<PAGE>   20
executed pursuant to or in connection with any such document or this Agreement,
as such documents may be amended, replaced, supplemented or restated from time
to time.

         "Majority Banks" shall mean at any time the Banks holding not less than
sixty six and two thirds percent (66%) of the sum of the aggregate principal
amount of the Indebtedness then outstanding under the Notes (or, if no
Indebtedness is then outstanding, the Banks holding not less than sixty six and
two thirds percent (66%) of the Revolving Credit Aggregate Commitment);
provided, however, that for purposes of determining Majority Banks hereunder,
Indebtedness outstanding under the Swing Line Note shall be allocated among the
Banks based on their respective Percentages; provided, further, however, that in
the event any of the Banks (a "Non-Advancing Bank") shall have failed to fund
its Percentage of any Advance requested by Company which such Non-Advancing Bank
is obligated to fund under the terms of this Agreement and such failure to fund
has not been cured, then for so long as such failure continues, "Majority Banks"
shall mean the Banks (excluding all Non-Advancing Banks) holding not less than
sixty six and two thirds percent (66%) of the aggregate Percentage of Banks
(excluding all Non-Advancing Banks).

         "Margin" shall mean, as of any date of determination thereof, the
applicable interest rate margin component of the Eurocurrency-based Rate,
determined in accordance with the provisions of Section 5.1 hereof (based on
Company's Funded Debt to EBITDA Ratio) by reference to the appropriate columns
in the pricing matrix attached to this Agreement as SCHEDULE 1.1.

         "Material Adverse Effect"shall mean a material adverse effect on (a)
the business or financial condition of the Company and its Subsidiaries taken as
a whole, (b) the ability of the Company to perform its obligations under this
Agreement, the Notes or any other Loan Document, or (c) the validity or
enforceability of this Agreement, any of the Notes or any of the other Loan
Documents or the rights or remedies of the Agent or the Banks hereunder or
thereunder.

         "Maximum Subsidiary Investment Amount" shall mean (i) the sum of (A)
all cash Investments by Company now existing or hereafter made, or which the
Company is under a contract obligation to make, in any Subsidiary or Joint
Venture, (B) the amount of any guaranty obligations whether now existing or
hereafter incurred by Company in respect of obligations of any Subsidiary or
Joint Venture and (C) the fair market value of all assets of Company hereafter
contributed or sold to any Subsidiary or Joint Venture, minus (ii) any cash
dividends (but not intercompany loans) received by Company in respect of the
capital stock of its Subsidiaries after the date hereof. For purposes of this
definition, the amount of any Investment, as of any date of determination, shall
be the aggregate original principal or capital amount thereof less all returns
of principal or equity thereon as of such date (and otherwise without adjustment
by reason of the financial condition of such other Person) and shall, if made by
the transfer or exchange of property other than cash, be deemed to have been
made in an original principal or capital amount equal to the fair market value
of such property at the time such Investment was made.

         "Moody's" shall mean Moody's Investors Service, Inc. or any successor 
thereto.


                                       10
<PAGE>   21
         "Moody's Rating" shall mean for any day, the rating of Company's senior
long-term unsecured and non-credit enhanced debt by Moody's in effect at 11:00
a.m. Detroit time on such day.

         "Net Income" shall mean for any period, the net earnings (or loss)
after taxes of Company and its Subsidiaries on a Consolidated basis for such
period taken as a single accounting period determined in conformity with GAAP.

         "New Bank Addendum" shall mean an addendum, substantially in the form
of EXHIBIT "I" hereto, to be executed and delivered by each Bank becoming a
party to this Agreement pursuant to Section 2.11 hereof.

         "Notes" shall mean the Revolving Credit Notes and the Swing Line Note.

         "Pension Plan(s)" shall mean all employee pension benefit plans of
Company or its Subsidiaries, as defined in Section 3(2) of ERISA.

         "Percentage" shall mean, with respect to any Bank, its percentage
share, as set forth on EXHIBIT "C", hereto, of the Revolving Credit and its risk
participation in Letters of Credit, as such Exhibit may be revised from time to
time by Agent in accordance with Section 2.11 or 14.9(c) hereof.

         "Permitted Acquisitions" shall mean any acquisition by the Company or
any Subsidiary of all or substantially all of the assets of another Person, or
of a division or line of business of another Person or fifty one percent (51%)
or more of the shares of stock or other ownership interests of another Person
which satisfies and/or is conducted in accordance with the following
requirements:

               (i)         each such stock acquisition shall, under GAAP, be 
         required to be consolidated by Company, and not treated by Company or
         any of its Subsidiaries as an equity investment;

              (ii)         on the date of any such acquisition, all necessary
         governmental, quasi-governmental, agency, regulatory or similar
         approvals of applicable jurisdictions (or the respective agencies,
         instrumentalities or political subdivisions, as applicable, of such
         jurisdictions) and all necessary non-governmental and other third-party
         approvals which, in each case, are material to such acquisition have
         been obtained and are in effect, and Company and its Subsidiaries are
         in full compliance thereunder, and all necessary declarations,
         registrations or other filings with any court, governmental or
         regulatory authority, securities exchange or any other person have been
         made;

             (iii)         if a stock acquisition, the acquisition target must 
         be principally engaged in a Core Business and, if an asset acquisition,
         the assets so acquired must be used by Company 


                                       11
<PAGE>   22
         or such Subsidiary in a Core Business, and in either case, the
         acquisition target must not be the subject of an Insolvency Proceeding;

              (iv)         if a stock acquisition, the acquisition shall have
         been approved by the Board of Directors of the acquisition target or
         all of the shareholders whose stock is being acquired of such
         acquisition target not later than the date any Request for Revolving
         Credit Advance or Request for Swing Line Advance is delivered to Bank
         in connection with an Advance to be used to pay all or a portion of the
         acquisition consideration and as of such date, no claim or challenge
         has been asserted or threatened by any shareholder, director, officer
         or employee of the acquisition target or by any other person which
         would reasonably be expected to have a Material Adverse Effect;

               (v)         not less than ten (10) Business Days prior to the 
         date of such acquisition, the Company provides to Agent written notice
         of the proposed acquisition together with (i) Pro Forma Projected
         Financial Information and (ii) a Covenant Compliance Report (which is
         prepared after giving effect to such acquisition); and

              (vi)         both immediately before and immediately after such
         acquisition, no Default or Event of Default (whether or not related to
         such acquisition) has occurred and is continuing under this Agreement
         or any of the other Loan Documents as evidenced by a certificate of an
         authorized officer of Company.

         "Permitted Encumbrances" shall mean, with respect to any Person:

                  (a)      the liens and encumbrances, if any, granted under or
         established by this Agreement or the other Loan Documents;

                  (b)      liens for taxes, assessments and other governmental
         charges not yet due and payable or which are being contested in good
         faith by appropriate proceedings diligently pursued, provided that such
         provision for the payment of all such taxes known to such Person has
         been made on the books of such Person as may be required by GAAP;

                  (c)      mechanics', materialmen's, carriers', warehousemen's
         and similar liens and encumbrances arising in the ordinary course of
         business and securing obligations of such Person that are not overdue
         for a period of more than 60 days or are being contested in good faith
         by appropriate proceedings diligently pursued, provided that in the
         case of any such contest (i) any levy, execution or other enforcement
         of such liens and encumbrances shall have been duly suspended; and (ii)
         such provision for the payment of such liens and encumbrances has been
         made on the books of such Person as may be required by GAAP;

                  (d)      liens arising in connection with worker's 
         compensation, unemployment insurance, old age pensions (subject to the
         applicable provisions of this Agreement) and 


                                       12
<PAGE>   23
         social security benefits and other forms of governmental insurance or
         similar benefits which are not overdue or are being contested in good
         faith by appropriate proceedings diligently pursued, provided that in
         the case of any such contest (i) any levy, execution or other
         enforcement of such liens shall have been duly suspended; and (ii) such
         provision for the payment of such liens has been made on the books of
         such Person as may be required by GAAP;

                  (e)(i)   liens incurred in the ordinary course of business to
         secure the performance of statutory obligations arising in connection
         with progress payments or advance payments due under contracts with the
         United States or any foreign government or any agency thereof entered
         into in the ordinary course of business and (ii) liens incurred or
         deposits made in the ordinary course of business to secure the
         performance of statutory obligations, bids, leases, fee and expense
         arrangements with trustees and fiscal agents and other similar
         obligations (exclusive of obligations incurred in connection with the
         borrowing of money, any lease-purchase arrangements or the payment of
         the deferred purchase price of property), provided that full provision
         for the payment of all such obligations set forth in clauses (i) and
         (ii) has been made on the books of such Person as may be required by
         GAAP;

                  (f)      those existing liens and encumbrances of the Company
         or its Subsidiaries identified in SCHEDULE 1.2, hereto;

                  (g)      liens in the nature of any minor imperfections of 
         title, including but not limited to easements, covenants, rights-of-way
         or other similar restrictions, which, either individually or in the
         aggregate would not (i) materially adversely affect the present or
         future use of the property to which they relate, or (ii) have a
         material adverse effect on the sale or lease of such property, or (iii)
         render title thereto unmarketable; and

                  (h)      any interest or title of a lessor under any lease of
         property to, or of any consignor of goods cosigned to, or of any
         creditor of any consignee in goods consigned to such consignee by,
         Company or any of its Subsidiaries.

         "Permitted Investments" shall mean:

               (i)         Governmental Obligations;

              (ii)         Obligations of a state of the United States, the 
         District of Columbia or any possession of the United States, or any
         political subdivision thereof, which are described in Section 103(a) of
         the Internal Revenue Code and are graded in any of the highest three
         (3) major grades as determined by at least one nationally recognized
         rating agency; or secured, as to payments of principal and interest, by
         a letter of credit provided by a financial institution or insurance
         provided by a bond insurance company which itself or its debt is rated
         in the highest three (3) major grades as determined by at least one
         Rating Agency;


                                       13
<PAGE>   24
             (iii)         Banker's acceptances, commercial accounts, 
         certificates of deposit, or depository receipts issued by a bank, trust
         company, savings and loan association, savings bank or other financial
         institution whose deposits are insured by the Federal Deposit Insurance
         Corporation and whose reported capital and surplus equal at least
         $50,000,000;

              (iv)         Commercial paper rated at the time of purchase within
         the two highest classifications established by not less than two
         nationally recognized rating agencies, and which matures within 270
         days after the date of issue;

               (v)         Preferred stock (bearing a AAA rating by S&P and 
         Moody's) issued by closed-end municipal bond funds;

              (vi)         tax-exempt variable rate demand bonds and/or auction 
         reset securities that (A) are backed by letters of credit, bond
         insurance or surety bonds, (B) have a long-term rating of AA or better
         by S&P or Moody's, (C) have a maturity date within one year after the
         date of issue;

             (vii)         Secured repurchase agreements against obligations 
         itemized in paragraph (i) above, and executed by a bank or trust
         company or by members of the association of primary dealers or other
         recognized dealers in United States government securities, the market
         value of which must be maintained at levels at least equal to the
         amounts advanced; and

            (viii)         Any fund or other pooling arrangement which 
         exclusively purchases and holds the investments itemized in (i) through
         (vi) above.

         "Permitted Merger(s)" shall mean any merger of any Subsidiary into
Company, of any Subsidiary into any other Subsidiary (other than the merger of a
Wholly-Owned Subsidiary into a Subsidiary which is not a Wholly-Owned
Subsidiary) or of a Person into Company or a Wholly-Owned Subsidiary in
connection with a Permitted Acquisition which, in each case, satisfies and/or is
conducted in accordance with the following requirements:

                           (a)     not less than ten (10) Business Days nor more
                  than ninety (90) days prior to the commencement of such
                  proposed merger, Company provides written notice thereof to
                  Agent along with (i) drafts of all material documents
                  pertaining to such proposed merger, (ii) Pro Forma Projected
                  Financial Information and (iii) a Covenant Compliance Report
                  (which shall be prepared after giving effect to such merger);

                           (b)     (i) immediately following and as the direct
                  result of any such merger, the surviving or successor entity
                  has succeeded by operation of applicable law (as confirmed by
                  an opinion(s) of counsel in form and substance reasonably
                  satisfactory 


                                       14
<PAGE>   25
                  to the Majority Banks) to all of the obligations of the
                  non-surviving entity under this Agreement and the other Loan
                  Documents, and to all of the property rights of such
                  non-surviving entity subject to the applicable Loan Documents
                  and (ii) in the case of a merger of a Person into Company or a
                  Wholly-Owned Subsidiary, the Company or the Wholly-Owned
                  Subsidiary, as applicable, is the surviving entity;

                           (c)      such Person shall not be the subject of an 
                  Insolvency Proceeding;

                           (d)      concurrently with such proposed merger, the
                  surviving entity involved in such merger shall execute or
                  cause to be executed, and provide or cause to be provided to
                  Agent, for the Banks, such documents and instruments
                  (including without limitation opinions of counsel, amendments,
                  acknowledgments and consents) as reasonably requested by the
                  Majority Banks; and

                           (e)     both immediately before and immediately after
                  such merger, no Default or Event of Default (whether or not
                  related to such restructuring), has occurred and is continuing
                  under this Agreement or any of the other Loan Documents.

         "Permitted Senior Debt" shall mean Debt which is evidenced by the
Existing Senior Notes, and any extension, renewal, refunding or refinancing
thereof and any Debt of Company incurred or issued after the date hereof which
satisfies all of the following requirements: such Debt is unsecured, is incurred
or issued as part of a private placement or carrying a public debt rating by a
Rating Agency and which has a term of not less than six (6) years and which has
an amortization schedule not greater than level amortization to maturity (but
with no principal payments required for a period of not less than five (5)
years) and with no put or call option or other provision for mandatory early
repayment except for acceleration on default.

         "Permitted Subordinated Debt" shall mean the Debt evidenced by the
Subordinated Notes and any extension, renewal, refunding or refinancing thereof,
provided that any such extension, renewal, refunding or refinancing is in an
aggregate principal amount not greater than the principal amount of the
Subordinated Notes outstanding at the time thereof and is on terms (including,
without limitation, maturity, amortization, interest rate, premiums, fees,
covenants, events of default, remedies and subordination terms) not materially
less advantageous to the Company or materially adverse to the Banks than the
terms of the Subordinated Notes as of the date hereof.

         "Permitted Transfer(s)" shall mean any (i) sale, assignment, transfer
or other disposition of inventory in the ordinary course of business, (ii) prior
to the occurrence of an Event of Default, the sale, assignment, transfer or
other disposition of worn-out or obsolete machinery or equipment the aggregate
value of which shall not exceed $2,500,000 during any fiscal year, (iii) sale
after the date hereof of other assets for consideration not less than fair
market value provided that such sales do not exceed $10,000,000 in aggregate
fair market value and (iv) sale of Permitted Investments.


                                       15
<PAGE>   26
         "Person" shall mean an individual, corporation, partnership, trust,
incorporated or unincorporated organization, joint venture, joint stock company,
or a government or any agency or political subdivision thereof or other entity
of any kind.

         "Prime Rate" shall mean the per annum rate of interest announced by the
Agent, at its main office from time to time as its "prime rate" (it being
acknowledged that such announced rate may not necessarily be the lowest rate
charged by the Agent to any of its customers), which Prime Rate shall change
simultaneously with any change in such announced rate.

         "Prime-based Advance" shall mean an Advance which bears interest at the
Prime-based Rate.

         "Prime-based Rate" shall mean, for any day, that rate of interest which
is equal to the greater of (i) the Prime Rate, or (ii) the Alternate Base Rate.

         "Pro Forma Projected Financial Information" shall mean, as to any
proposed acquisition or merger, as applicable, a statement executed by a
Responsible Officer of Company (supported by reasonable detail) setting forth
the total consideration to be paid or incurred in connection with the proposed
acquisition or merger, as applicable, and pro forma combined projected financial
information for Company and its consolidated Subsidiaries and the acquisition or
merger target (if applicable), consisting of projected balance sheets as of the
proposed effective date of the acquisition or the closing date and as of the end
of at least the next succeeding three (3) fiscal years of Company following the
acquisition and projected statements of income for each of those years,
including sufficient detail to permit calculation of the amounts and the
covenants described in Sections 8.4, 8.5, 9.1, 9.7, 9.11 and 9.15 hereof, as
projected as of the effective date of the acquisition or merger, as applicable,
and for those fiscal years and accompanied by (i) a statement setting forth a
calculation of the ratios and amounts so described, (ii) a statement in
reasonable detail specifying all material assumptions underlying the projections
and (iii) such other information as any Bank shall reasonably request.

         "Quoted Rate" shall mean the rate of interest per annum offered by the
Swing Line Bank in its sole discretion with respect to a Swing Line Advance.

         "Quoted Rate Advance" shall mean any Swing Line Advance which bears
interest at the Quoted Rate.

         "Rating Agency" shall mean Moody's, S&P or any other
nationally-recognized statistical rating organization which is acceptable to the
Agent.


                                       16
<PAGE>   27
         "Request for Revolving Credit Advance" shall mean a Request for
Revolving Credit Advance issued by Company under Section 2.3 of this Agreement
in the form annexed hereto as EXHIBIT "D".

         "Request for Swing Line Advance" shall mean a Request for Swing Line
Advance issued by Company under Section 4.3 of this Agreement in the form
annexed hereto as EXHIBIT "E".

         "Responsible Officer" shall mean (i) with respect to Requests for
Revolving Credit Advances or Requests for Swing Line Advances, the chief
executive officer, the president, the chief financial officer or treasurer of
Company or any other officer of Company designated by the chief executive
officer, chief financial officer, president or treasurer of Company, (ii) with
respect to compliance with financial covenants and the issuance of Covenant
Compliance Reports, the president, the chief financial officer or the treasurer
of Company or any other officer having substantially the same authority and
responsibility and (iii) in all other instances, the chief financial officer,
the chief executive officer or the president of the Company or any other officer
having substantially the same authority and responsibility.

         "Revolving Credit" shall mean the revolving credit loans to be advanced
from time to time to the Company by the Banks pursuant to Article 2 hereof, in
an aggregate amount (subject to the terms hereof) not to exceed the Revolving
Credit Aggregate Commitment.

         "Revolving Credit Advance" shall mean a borrowing requested by Company
and made by Banks under Section 2.1 of this Agreement, including without
limitation any readvance, refunding or conversion of such borrowing pursuant to
Section 2.3 hereof, and shall include, as applicable, a Eurocurrency-based
Advance and/or Prime-based Advance.

         "Revolving Credit Aggregate Commitment" initially shall mean One
Hundred Million Dollars ($100,000,000), subject to any increases in the
Revolving Credit Aggregate Commitment pursuant to Section 2.11 of this Agreement
by an amount not to exceed in the aggregate the Revolving Credit Optional
Increase and subject to reduction or termination under Section 2.10 or 10.2
hereof.

         "Revolving Credit Banks" shall mean Comerica Bank and such other
financial institutions from time to time parties hereto as lenders of the
Revolving Credit.

         "Revolving Credit Maturity Date" shall mean October 31, 2001, subject
to extension pursuant to the terms of Section 2.9 hereof.

         "Revolving Credit Notes" shall mean the revolving credit notes
described in Section 2.1 hereof, made by Company to each of the Banks in the
form annexed to this agreement as EXHIBIT "B", as such notes may be amended or
supplemented from time to time, and any other notes issued in substitution,
replacement or renewal thereof from time to time.


                                       17
<PAGE>   28
         "Revolving Credit Optional Increase" shall mean an amount up to Thirty
Five Million Dollars ($35,000,000).

         "S&P" shall mean Standard and Poor's Ratings Group or any successor 
thereto.

         "S&P Rating" shall mean for any day, the rating of the Company's senior
long term unsecured and non-credit enhanced debt by S&P in effect at 11:00 a.m.
Detroit time on such day.

         "Senior Indentures" shall mean the Existing Senior Indentures and any
other indenture or agreement issued or executed in connection with the issuance
of Permitted Senior Debt.

         "Senior Notes" shall mean the Existing Senior Notes and any note or
other instrument issued after the date hereof by Company or its Subsidiaries to
evidence Permitted Senior Debt.

         "Stock Redemption Cap" shall mean as of any date of determination the
sum of (i) Seventy Five Million Dollars ($75,000,000) plus (ii) fifty percent
(50%) of Net Income from the date hereof through such date of determination.

         "Subordinated Indenture" shall mean the Indenture between Company (as
successor by merger to Valassis Inserts, Inc.) and The Bank of New York,
Trustee, dated as of March 15, 1992, pursuant to which the Subordinated Notes
were issued, as may be amended, restated, supplemented or replaced from time to
time.

         "Subordinated Notes" shall mean the $150,000,000 original principal
amount of Company's Senior Subordinated Notes due 1999, issued on March 15,
1992, pursuant to the Subordinated Indenture.

         "Subsidiary(ies)" shall mean any corporation, association, joint stock
company, or business trust of which fifty one percent (51%) or more of the
outstanding voting stock or share capital is owned either directly or indirectly
by any Person or one or more of its Subsidiaries or by any Person and one or
more of its Subsidiaries, or the management of which is otherwise controlled,
directly, or indirectly through one or more intermediaries, or both, by any
Person and/or its Subsidiaries. Unless otherwise specified to the contrary
herein, Subsidiary(ies) shall refer to the Company's Subsidiary(ies).

         "Swing Line Bank" shall mean Comerica Bank, in its capacity as lender
under Article 4 of this Agreement, and its successors and assigns.

         "Swing Line Note" shall mean the swing line note described in Section
4.1 hereof made by Company to Swing Line Bank in the form annexed hereto as
EXHIBIT "F", as such Note may be 


                                       18
<PAGE>   29
amended or supplemented from time to time, and any notes issued in substitution,
replacement or renewal thereof from time to time.

         "Swing Line Advance" shall mean an Advance made by Swing Line Bank to
Company pursuant to Section 4.1 hereof.

         "Wholly-Owned Subsidiary" shall mean any direct, wholly owned
Subsidiary of the Company.

         2.       REVOLVING CREDIT

         2.1      Revolving Credit Commitment. Subject to the terms and 
conditions of this Agreement, each Bank severally and for itself alone agrees to
make Advances of the Revolving Credit to Company from time to time on any
Business Day during the period from the effective date hereof until (but
excluding) the Revolving Credit Maturity Date in an aggregate amount not to
exceed at any one time outstanding each such Bank's Percentage of the Revolving
Credit Aggregate Commitment. All of such Revolving Credit Advances hereunder
shall be evidenced by the Revolving Credit Notes, under which advances,
repayments and readvances may be made, subject to the terms and conditions of
this Agreement.

         2.2      Accrual of Interest and Maturity. (a) The Revolving Credit 
Notes, and all principal and interest outstanding thereunder, shall mature and
become due and payable in full on the Revolving Credit Maturity Date, and each
Revolving Credit Advance evidenced by the Revolving Credit Notes from time to
time outstanding hereunder shall, from and after the date of such Advance, bear
interest at its Applicable Interest Rate. The amount and date of each Revolving
Credit Advance, its Applicable Interest Rate, its Interest Period (if any), and
the amount and date of any repayment shall be noted on Agent's records, which
records will be conclusive evidence thereof, absent manifest error; provided,
however, that any failure by the Agent to record any such information shall not
relieve Company of its obligation to repay the outstanding principal amount of
such Revolving Credit Advance, all interest accrued thereon and any amount
payable with respect thereto in accordance with the terms of this Agreement and
the other Loan Documents.

         2.3      Requests for Revolving Credit Advances and Requests for 
Refundings and Conversions of Revolving Credit Advances. Company may request a
Revolving Credit Advance, refund any Revolving Credit Advance in the same type
of Revolving Credit Advance or convert any Advance to any other type of
Revolving Credit Advance only after delivery to Agent of a Request for Revolving
Credit Advance executed by a Responsible Officer of Company, subject to the
following and to the remaining provisions hereof:

                  (a)      each such Request for Revolving Credit Advance shall 
         set forth the information required on the Request for Revolving Credit
         Advance form annexed hereto as EXHIBIT "D", including without
         limitation:


                                       19
<PAGE>   30
               (i)         the proposed date of Revolving Credit Advance, which 
                           must be a Business Day;

              (ii)         whether the Revolving Credit Advance is a refunding
                           or conversion of an outstanding Revolving Credit
                           Advance; and

             (iii)         whether such Revolving Credit Advance is to be a
                           Prime-based Advance or a Eurocurrency-based Advance,
                           and, except in the case of a Prime-based Advance, the
                           first Interest Period applicable thereto;


                  (b)      each such Request for Revolving Credit Advance shall 
         be delivered to Agent by 11:00 a.m. (Detroit time) three (3) Business
         Days prior to the proposed date of the Revolving Credit Advance, except
         in the case of a Prime-based Advance, for which the Request for
         Revolving Credit Advance must be delivered by 10 a.m. (Detroit time) on
         the proposed date of the Revolving Credit Advance;

                  (c)      the principal amount of such requested Revolving 
         Credit Advance, plus the principal amount of all other Advances then
         outstanding hereunder, plus the aggregate undrawn portion of any
         Letters of Credit which shall be then outstanding as of such date plus
         the aggregate face amount of all Letters of Credit requested but not
         yet issued as of such date, plus the aggregate amount of all
         outstanding Letter of Credit Obligations, less the principal amount of
         any outstanding Swing Line Advance and/or Revolving Credit Advance to
         be refunded by the requested Revolving Credit Advance shall not exceed
         the then applicable Revolving Credit Aggregate Commitment;

                  (d)      the principal amount of such Revolving Credit 
         Advance, plus the amount of any other outstanding Indebtedness under
         this Agreement to be then combined therewith having the same Applicable
         Interest Rate and Interest Period, if any, shall be (i) with respect to
         Eurocurrency-based Advances, at least Two Million Dollars ($2,000,000)
         or a larger multiple thereof and (ii) with respect to Prime-based
         Advances, at least One Million Dollars ($1,000,000) or a larger
         multiple thereof, and at any one time there shall not be in effect more
         than five (5) Interest Periods; and

                  (e)       each Request for Revolving Credit Advance, once 
         delivered to Agent, shall not be revocable by Company, and shall
         constitute and include a certification by the Company as of the date
         thereof that:

               (i)         both before and after the Revolving Credit Advance,
                           the obligations of the Company set forth in this
                           Agreement and the other Loan Documents are valid,
                           binding and enforceable obligations of Company;


                                       20
<PAGE>   31
              (ii)         to the best knowledge of Company all conditions to
                           Advances of the Revolving Credit (including, without
                           limitation, Section 6.6 hereof) have been satisfied;
                           and

             (iii)         both before and after the Revolving Credit Advance,
                           the representations and warranties of Company
                           contained in this Agreement and the Loan Documents
                           are true and correct in all material respects.

         2.4      Disbursement of Revolving Credit Advances.

                  (a)      Upon receiving any Request for Revolving Credit 
         Advance from Company under Section 2.3 hereof, Agent shall promptly
         notify each Bank by wire, telecopy, telex or by telephone (confirmed by
         wire, telecopy or telex) of the amount of such Revolving Credit Advance
         to be made and the date such Revolving Credit Advance is to be made by
         said Bank pursuant to its Percentage of the Revolving Credit Advance.
         Unless such Bank's commitment to make Revolving Credit Advances
         hereunder shall have been suspended or terminated in accordance with
         this Agreement (or unless such Revolving Credit Advance is a refunding
         or conversion of a Revolving Credit Advance) each Bank shall send the
         amount of its Percentage of the Revolving Credit Advance in same day
         funds in Dollars to Agent at the office of Agent located at One Detroit
         Center, Detroit, Michigan 48226 not later than 2:00 p.m. (Detroit time)
         on the date of such Revolving Credit Advance.

                  (b)      Subject to submission of an executed Request for 
         Revolving Credit Advance by Company without exceptions noted in the
         compliance certification therein and to the other terms and conditions
         hereof, Agent shall make available to Company the aggregate of the
         amounts so received by it from the Banks under this Section 2.4, in
         like funds, not later than 4:00 p.m. (Detroit time) on the date of such
         Revolving Credit Advance by credit to an account of Company maintained
         with Agent or to such other account or third party as Company may
         reasonably direct.

                  (c)     Unless Agent shall have been notified by any Bank 
         prior to the date of any proposed Revolving Credit Advance that such
         Bank does not intend to make available to Agent such Bank's Percentage
         of such Revolving Credit Advance, Agent may assume that such Bank has
         made such amount available to Agent on such date, as aforesaid, and
         may, in its sole discretion and without obligation to do so, in
         reliance upon such assumption, make available to Company a
         corresponding amount. If such amount is not in fact made available to
         Agent by such Bank in accordance with Section 2.4(a), as aforesaid,
         Agent shall be entitled to recover such amount on demand from such
         Bank. If such Bank does not pay such amount forthwith upon Agent's
         demand therefor, the Agent shall promptly notify Company, and Company
         shall pay such amount to Agent. Agent shall also be entitled to recover
         from such Bank or from Company, as the case may be, interest on such
         amount in respect of each 


                                       21
<PAGE>   32
         day from the date such amount was made available by Agent to Company to
         the date such amount is recovered by Agent, at a rate per annum equal
         to:

               (i)         in the case of such Bank, the Federal Funds Effective
                           Rate; or

              (ii)         in the case of Company, the rate of interest then
                           applicable to the Revolving Credit Advance.

         The obligation of any Bank to make any Revolving Credit Advance
         hereunder shall not be affected by the failure of any other Bank to
         make any Revolving Credit Advance hereunder, and no Bank shall have any
         liability to the Company, the Agent, any other Bank, or any other party
         for another Bank's failure to make any loan or Revolving Credit Advance
         hereunder.

         2.5      Prime-based Advance in Absence of Election or Upon Default. 
If, as to any outstanding Eurocurrency-based Advance, Agent has not received
payment on the last day of the Interest Period applicable thereto, or does not
receive a timely Request for Revolving Credit Advance meeting the requirements
of Section 2.3 hereof with respect to the refunding or conversion of such
Advance, or, subject to Section 5.5 hereof, if on such day a Default or Event of
Default shall have occurred and be continuing, the principal amount thereof
which is not then prepaid shall be converted automatically to a Prime-based
Advance and the Agent shall thereafter promptly notify Company and the Banks of
said action.

         2.6      Facility Fee. From the date hereof to the Revolving Credit 
Maturity Date, the Company shall pay to the Agent, for distribution to the Banks
pro rata, a Facility Fee equal to the Applicable Facility Fee Percentage per
annum times the Revolving Credit Aggregate Commitment. The Facility Fee shall be
payable quarterly in arrears commencing January 4, 1999 (in respect of the prior
quarter or portion thereof), and on the first Business Day of each calendar
quarter thereafter and on the Revolving Credit Maturity Date, and shall be
computed on the basis of a year of three hundred sixty (360) days and assessed
for the actual numbers of days elapsed. Whenever any payment of the Facility Fee
shall be due on a day which is not a Business Day, the date for payment thereof
shall be extended to the next Business Day. Upon receipt of such payment, Agent
shall make prompt payment to each Bank of its share of the Facility Fee based
upon its respective Percentage. The Facility Fee shall not be refundable under
any circumstances.

         2.7      Reduction of Indebtedness; Revolving Credit Aggregate 
Commitment. If at any time and for any reason the aggregate principal amount of
Advances hereunder to Company, plus the aggregate undrawn amount of any Letters
of Credit which shall be outstanding at such time, plus the face among of any
requested but not yet issued Letters of Credit, plus any unreimbursed Letter of
Credit Obligations shall exceed the Revolving Credit Aggregate Commitment,
Company shall immediately reduce any pending request for an Advance or request
for a Letter of Credit on such day by the amount of such excess and, to the
extent any excess remains thereafter, immediately repay an amount of the
Indebtedness equal to such excess. Company acknowledges that, in connection with


                                       22
<PAGE>   33
any repayment required hereunder, it shall also be responsible for the
reimbursement of any prepayment or other costs required under Section 12.1
hereof; provided, however, that Company shall, in order to reduce any such
prepayment costs and expenses, first prepay such portion of the Indebtedness
then carried as a Prime-based Advance, if any.
        
         2.8      Application of Advances. Revolving Credit Advances shall be
available, subject to the terms hereof, to fund working capital needs or other
general corporate purposes of the Company.

         2.9      Extension of Revolving Credit Maturity Date. (a) Provided that
no Default or Event of Default has occurred and is continuing, Company may, by
written notice to Agent and each Bank (which notice shall be irrevocable and
which shall not be deemed effective unless actually received by Agent and each
Bank) not less than 90 nor more than 120 days prior to the first and second
anniversary dates of this Agreement, request that the Banks extend the Revolving
Credit Maturity Date then in effect to a date that is one year later than the
Revolving Credit Maturity Date then in effect (each such request, a "Request").
Each such Request shall be accompanied by Company's financial projections for
the period commencing on the last day of the then current fiscal quarter and
ending on the last day of the fiscal year in which the proposed Revolving Credit
Maturity Date would fall. Each Bank shall, not later than thirty (30) calendar
days following the date of its receipt of the Request, give written notice to
the Agent stating whether such Bank is willing to extend the Revolving Credit
Maturity Date as requested. If Agent has received the aforesaid written
approvals of such Request from each of the Banks, then, effective upon the date
of Agent's receipt of all such written approvals from the Banks, as aforesaid,
the Revolving Credit Maturity Date shall be so extended for an additional one
year period, the term Revolving Credit Maturity Date shall mean such extended
date and Agent shall promptly notify the Company that such extension has
occurred.

                  (b) If (i) any Bank gives the Agent written notice that it is
unwilling to extend the Revolving Credit Maturity Date as requested or (ii) any
Bank fails to provide written approval to Agent of such a Request within thirty
(30) calendar days of the date of such Bank's receipt of the Request, then (w)
the Banks shall be deemed to have declined to extend the Revolving Credit
Maturity Date, (x) the then-current Revolving Credit Maturity Date shall remain
in effect (with no further right on the part of Company to request extensions
thereof under this Section 2.9), and (y) the commitments of the Banks to make
Advances of the Revolving Credit hereunder shall terminate on the Revolving
Credit Maturity Date then in effect, and Agent shall promptly notify Company
thereof.

         2.10     Optional Reduction or Termination of Revolving Credit 
Aggregate Commitment. The Company may, upon at least five (5) Business Days'
prior written notice to Agent, permanently reduce the Revolving Credit Aggregate
Commitment in whole at any time, or in part from time to time, without premium
or penalty, provided that: (i) each partial reduction of the Revolving Credit
Aggregate Commitment shall be in an aggregate amount equal to at least Five
Million Dollars ($5,000,000) or a larger integral multiple of One Million
Dollars ($1,000,000); (ii) each reduction shall be accompanied by the payment of
the Facility Fee, if any, accrued to the date of such


                                       23
<PAGE>   34
reduction; (iii) the Company shall prepay in accordance with the terms hereof
the amount, if any, by which the aggregate unpaid principal amount of Advances
plus the aggregate amount of outstanding Letters of Credit plus the face amount
of any requested but not yet issued Letters of Credit plus any unreimbursed
Letter of Credit Obligations exceeds the amount of the Revolving Credit
Aggregate Commitment, taking into account the aforesaid reductions thereof,
together with accrued but unpaid interest on the principal amount of such
prepaid Advances to the date of prepayment; (iv) if the termination or reduction
of the Revolving Credit Aggregate Commitment requires the prepayment of a
Eurocurrency-based Advance, the termination or reduction may be made only on the
last Business Day of the then current Interest Period applicable to such Advance
(subject to the provisions of Section 12.1 hereof); and (v) no reduction shall
reduce the amount of the Revolving Credit Aggregate Commitment to an amount
which is less than the sum of the aggregate undrawn amount of any Letters of
Credit plus the aggregate amount of outstanding Letters of Credit plus the face
amount of any requested but not yet issued Letters of Credit plus any
unreimbursed Letter of Credit Obligations outstanding at such time. Reductions
of the Revolving Credit Aggregate Commitment and any accompanying prepayments of
the Revolving Credit Notes shall be distributed by Agent to each Revolving
Credit Bank in accordance with such Bank's Percentage thereof, and will not be
available for reinstatement by or readvance to the Company and any accompanying
prepayments of the Swing Line Note shall be distributed by Agent to the Swing
Line Bank and will be available for reinstatement by or readvance to the
Company. Any reductions of the Revolving Credit Aggregate Commitment hereunder
shall reduce each Revolving Credit Bank's portion thereof proportionately (based
upon the applicable Percentages), and shall be permanent and irrevocable. Any
payments made pursuant to this Section shall be applied first to outstanding
Prime-based Advances under the Revolving Credit, next to Prime-based Advances
under the Swing Line Note, next to Quoted Rate Advances and then to
Eurocurrency-based Advances.

         2.11     Optional Increase in Revolving Credit Aggregate Commitment.
Provided that no Default or Event of Default has occurred and is continuing, and
provided that the Company has not previously elected to reduce or terminate the
Revolving Credit Aggregate Commitment under Section 2.10 hereof, the Company may
request that the Revolving Credit Aggregate Commitment be increased in an
aggregate amount (for all such Requests under this Section 2.11) not to exceed
the Revolving Credit Optional Increase, subject, in each case, to Section 12.1
hereof and to the satisfaction concurrently with or prior to the date of each
such request of the following conditions:

                  (a)      the Company shall have delivered to the Agent not
                           less than thirty (30) days prior to the Revolving
                           Credit Maturity Date then in effect a written request
                           for such increase, specifying the amount of Revolving
                           Credit Optional Increase thereby requested (each such
                           request, a "Request for Increase"); provided, however
                           that in the event the Company has previously
                           delivered a Request for Increase pursuant to this
                           Section 2.11, the Company may not deliver a
                           subsequent Request for Increase until all the
                           conditions to effectiveness of such first Request for
                           Increase have been fully satisfied hereunder (or such
                           Request for Increase has been withdrawn); and
                           provided 


                                       24
<PAGE>   35
                           further that the Company may make no more than two
                           Requests for Increase in any calendar year;

                  (b)      a lender or lenders meeting the requirements of
                           Section 14.8(c) hereof and acceptable to the Company
                           and the Agent (including, for the purposes of this
                           Section 2.11, any existing Bank which agrees to
                           increase its commitment hereunder, the "New Bank(s)")
                           shall have become a party to this Agreement by
                           executing and delivering a New Bank Addendum for a
                           minimum amount (including for the purposes of this
                           Section 2.11, the existing commitment of any existing
                           Bank) for each such New Bank of Ten Million Dollars
                           ($10,000,000) and an aggregate amount for all such
                           New Banks of that portion of the Revolving Credit
                           Optional Increase, taking into account the amount of
                           any prior increase in the Revolving Credit Aggregate
                           Commitment (pursuant to this Section 2.11), covered
                           by the applicable Request for Increase, provided,
                           however that each New Bank shall remit to the Agent
                           funds in an amount equal to its Percentage (after
                           giving effect to this Section 2.11) of all Advances
                           of the Revolving Credit then outstanding, such sums
                           to be reallocated among and paid to the existing
                           Banks based upon the new Percentages as determined
                           below;

                  (c)      the Company shall have paid to the Agent for
                           distribution to the existing Banks, as applicable,
                           all interest, fees (including the Facility Fee) and
                           other amounts, if any, accrued to the effective date
                           of such increase and any breakage fees attributable
                           to the reduction (prior to the last day of the
                           applicable Interest Period) of any outstanding
                           Eurocurrency-based Advances, calculated on the basis
                           set forth in Section 12.1 hereof as though Company
                           has prepaid such Advances;

                  (d)      the Company shall have executed and delivered to the
                           Agent new Revolving Credit Notes payable to each of
                           the New Banks in the face amount of each such New
                           Bank's Percentage of the Revolving Credit Aggregate
                           Commitment (after giving effect to this Section 2.11)
                           and, if applicable, renewal and replacement Revolving
                           Credit Notes payable to each of the existing Banks in
                           the face amount of each such Bank's Percentage of the
                           Revolving Credit Aggregate Commitment (after giving
                           effect to this Section 2.11), each of such Revolving
                           Credit Notes to be substantially in the form of
                           EXHIBIT "B" of this Agreement, and dated as of the
                           effective date of such increase (with appropriate
                           insertions relevant to such Notes and acceptable to
                           the applicable Bank, including the New Banks);

                  (e)      (i) the representations and warranties made by
                           Company, or any other party to any of the Loan
                           Documents (excluding the Agent and Banks), in this


                                       25
<PAGE>   36
                           Agreement or any of the other Loan Documents, and the
                           representations and warranties of any of the
                           foregoing which are contained in any certificate,
                           document or financial or other statement furnished at
                           any time hereunder or thereunder or in connection
                           herewith or therewith shall have been true and
                           correct in all material respects when made; and (ii)
                           no Default or Event of Default shall have occurred
                           and be continuing; and

                  (f)      such other amendments, acknowledgments, consents,
                           documents, instruments, any registrations, if any,
                           shall have been executed and delivered and/or
                           obtained by Company as required by Agent or the
                           Majority Banks, in their reasonable discretion.

Promptly on or after the date on which all of the conditions to such Request for
Increase set forth above have been satisfied, Agent shall notify the Company and
each of the Banks of the amount of the Revolving Credit Aggregate Commitment as
increased pursuant this Section 2.11 and the date on which such increase has
become effective and shall prepare and distribute to Company and each of the
Banks (including the New Banks) a revised EXHIBIT "C" to this Agreement setting
forth the applicable new Percentages of the Banks (including the New Bank(s)),
taking into account such increase and assignments (if any).

         3.       LETTERS OF CREDIT.

         3.1      Letters of Credit. Subject to the terms and conditions of this
Agreement, Agent may through its Issuing Office, at any time and from time to
time from and after the date hereof until thirty (30) days prior to the
Revolving Credit Maturity Date, upon the written request of an Account Party
accompanied by a duly executed Letter of Credit Agreement and such other
documentation related to the requested Letter of Credit as the Agent may
reasonably require, issue standby or documentary Letters of Credit for the
account of such Account Party, in an aggregate amount for all Letters of Credit
issued hereunder at any one time outstanding not to exceed the Letter of Credit
Maximum Amount. Each Letter of Credit shall be in a minimum face amount of One
Million Dollars ($1,000,000) and shall have an expiration date not later than
one (1) year from its date of issuance; provided that each Letter of Credit
(including any renewal thereof) shall expire not later than ten (10) Business
Days prior to the Revolving Credit Maturity Date in effect on the date of
issuance thereof. The submission of all applications and the issuance of each
Letter of Credit hereunder shall be subject in all respects to applicable
provisions of U.S. law and regulations, including without limitation, the
Trading With the Enemy Act, Export Administration Act, International Emergency
Economic Powers Act, and the Regulations of the Office of Foreign Assets Control
of the U.S. Department of the Treasury.

         3.2      Conditions to Issuance. No Letter of Credit shall be issued at
the request and for the account of any Account Party unless, as of the date of
issuance of such Letter of Credit:


                                       26
<PAGE>   37
                  (a)      the face amount of the Letter of Credit requested,
                           plus any other requested but not yet issued Letters
                           of Credit, plus the undrawn portion of all other
                           outstanding Letters of Credit, plus the aggregate
                           principal amount of all outstanding Letter of Credit
                           Obligations (to the extent such Letter of Credit
                           Obligations have not been deemed paid by a
                           Prime-based Advance pursuant to Section 3.6(a)
                           hereof), does not exceed the Letter of Credit Maximum
                           Amount;

                  (b)      the face amount of the Letter of Credit requested,
                           plus the aggregate principal amount of all Advances
                           outstanding under the Notes, plus the aggregate
                           undrawn portion of all other outstanding Letters of
                           Credit, plus any other requested but not yet issued
                           Letters of Credit plus the aggregate principal amount
                           of all outstanding Letter of Credit Obligations do
                           not exceed the then applicable Revolving Credit
                           Aggregate Commitment;

                  (c)      the obligations of Company set forth in this
                           Agreement and the Loan Documents are valid, binding
                           and enforceable obligations of Company and the valid,
                           binding and enforceable nature of this Agreement and
                           the Loan Documents has not been disputed by Company;

                  (d)      both immediately before and immediately after
                           issuance of the Letter of Credit requested, no
                           Default or Event of Default exists;

                  (e)      the representations and warranties contained in this
                           Agreement and the Loan Documents are true in all
                           material respects as if made on such date (except to
                           the extent any such representation or warranty
                           contained in this Agreement by its express terms
                           relates solely to an earlier specified date);

                  (f)      the execution of the Letter of Credit Agreement with
                           respect to the Letter of Credit requested will not
                           violate the terms and conditions of any material
                           contract, agreement or other borrowing of Company;

                  (g)      the Account Party requesting the Letter of Credit
                           shall have delivered to Agent at its Issuing Office,
                           not less than five (5) Business Days prior to the
                           requested date for issuance (or such shorter time as
                           the Agent, in its sole discretion, may permit), the
                           Letter of Credit Agreement related thereto, together
                           with such other documents and materials as may be
                           reasonably required pursuant to the terms thereof,
                           and the terms of the proposed Letter of Credit shall
                           be satisfactory to Agent and its Issuing Office in
                           the exercise of its reasonable discretion;


                                       27
<PAGE>   38
                  (h)      no order, judgment or decree of any court, arbitrator
                           or governmental authority shall purport by its terms
                           to enjoin or restrain Agent from issuing the Letter
                           of Credit, or any Bank from taking a participation
                           therein pursuant to Section 3.6 hereof, and no law,
                           rule, regulation, request or directive (whether or
                           not having the force of law) shall prohibit or
                           request that Agent refrain from issuing, or any Bank
                           refrain from taking a participation in, the Letter of
                           Credit requested or letters of credit generally;

                  (i)      there shall have been no introduction of or change in
                           the interpretation of any law or regulation that
                           would make it unlawful or unduly burdensome for the
                           Agent to issue the requested Letter of Credit, no
                           general suspension on trading on the New York Stock
                           Exchange or any other national securities exchange,
                           no declaration of a general banking moratorium by
                           banking authorities in the United States, Michigan or
                           the respective jurisdictions in which the Banks, the
                           Account Party and the beneficiary of the requested
                           Letter of Credit are located, and no establishment of
                           any new restrictions on transactions involving
                           letters of credit or on banks materially affecting
                           the extension of credit by banks; and

                  (j)      Agent shall have received the issuance fee required
                           in connection with the issuance of such Letter of
                           Credit pursuant to Section 3.5 hereof.

Each Letter of Credit Agreement submitted to Agent pursuant hereto shall
constitute the certification by the Company and the Account Party of the matters
set forth in this Section 3.2 (a) through (f). The Agent shall be entitled to
rely on such certification without any duty of inquiry.

         3.3      Notice. Agent shall give notice, substantially in the form 
attached as EXHIBIT "G", to each Revolving Credit Bank of the issuance of each
Letter of Credit, not later than three (3) Business Days after issuance of each
Letter of Credit, specifying the amount thereof and the amount of such Bank's
Percentage thereof.

         3.4      Letter of Credit Fees. Company shall pay to the Agent for
distribution to the Revolving Credit Banks in accordance with the Percentages,
Letter of Credit Fees as follows:

                  (a)      a per annum Letter of Credit Fee with respect to the
undrawn amount of each Letter of Credit issued pursuant hereto in the amount of
the Applicable L/C Fee Percentage (determined with reference to SCHEDULE 1.1 of
this Agreement), exclusive of the issuance fee of one-eighth of one percentage
point (1/8%) on the face amount thereof to be paid to Agent under Section 3.5
hereof.

                  (b)      If any change in any law or regulation or in the
interpretation thereof by any court or administrative or governmental authority
charged with the administration thereof shall either 


                                       28
<PAGE>   39
(i) impose, modify or cause to be deemed applicable any reserve, special
deposit, limitation or similar requirement against letters of credit issued by,
or assets held by, or deposits in or for the account of, Agent or the Banks or
(ii) impose on Agent or the Banks any other condition regarding this Agreement
or the Letters of Credit, and the result of any event referred to in clause (i)
or (ii) above shall be to increase in an amount deemed material by Agent or the
Banks the cost or expense to Agent or the Banks of issuing or maintaining or
participating in any of the Letters of Credit (which increase in cost or expense
shall be determined by the Agent's or such Bank's reasonable allocation of the
aggregate of such cost increases and expense resulting from such events), then,
upon demand by the Agent or such Bank, as the case may be, the Company shall,
within ten days following demand for payment, pay to Agent or such Revolving
Credit Bank, as the case may be, from time to time as specified by the Agent or
such Bank, additional amounts which shall be sufficient to compensate the Agent
or such Revolving Credit Bank for such increased cost and expense, together with
interest on each such amount from ten days after the date demanded until payment
in full thereof at the Prime-based Rate. A certificate as to such increased cost
or expense incurred by the Agent or such Revolving Credit Bank, as the case may
be, as a result of any event mentioned in clause (i) or (ii) above, shall be
promptly submitted to the Company and shall be conclusive, absent manifest
error, as to the amount thereof.

                  (c)      All payments by the Company to the Agent or the 
Revolving Credit Banks under this Section 3.4 shall be made in Dollars and in
immediately available funds at the Agent's Issuing Office or such other office
of the Agent as may be designated from time to time by written notice to the
Company by the Agent. The aforesaid fees shall be nonrefundable under all
circumstances, shall be payable semi-annually in advance (or such lesser period,
if applicable, for Letters of Credit issued with stated expiration dates of less
than one year) upon the issuance of each such Letter of Credit, and shall be
calculated on the basis of a 360 day year and assessed for the actual number of
days from the date of the issuance thereof to the stated expiration thereof.

         3.5      Issuance Fees. In connection with the Letters of Credit, and 
in addition to the Letter of Credit Fees, the Company and the applicable Account
Party shall pay, for the sole account of the Agent, (a) a letter of credit
issuance fee of one eighth percentage point (1/8%) to be retained by Agent for
its own account and (b) standard documentation, administration, payment and
cancellation charges assessed by Agent or its Issuing Office, at the times, in
the amounts and on the terms set forth or to be set forth from time to time in
the standard fee schedule of Agent's Issuing Office in effect from time to time.

         3.6      Draws and Demands for Payment Under Letters of Credit.

                  (a)      The Company and each applicable Account Party agrees
to pay to the Agent, on the day on which the Agent shall honor a draft or other
demand for payment presented or made under any Letter of Credit, an amount equal
to the amount paid by the Agent in respect of such draft or other demand under
such Letter of Credit and all expenses paid or incurred by the Agent relative
thereto. Unless the Company or the applicable Account Party shall have made such
payment to the 


                                       29
<PAGE>   40
Agent on such day, upon each such payment by the Agent, the Agent shall be
deemed to have disbursed to the Company or the applicable Account Party, and the
Company or the applicable Account Party shall be deemed to have elected to
substitute for its Letter of Credit Obligation, a Prime-based Advance from the
Banks in an amount equal to the amount so paid by the Agent in respect of such
draft or other demand under such Letter of Credit. Such Prime-based Advance
shall be disbursed notwithstanding any failure to satisfy any conditions for
disbursement of any Advance set forth in Article 2 hereof and, to the extent of
the Prime-based Advance so disbursed, the Letter of Credit Obligation of the
Company or the applicable Account Party under this Section 3.6 shall be deemed
satisfied.

         (b)      If the Agent shall honor a draft or other demand for payment 
presented or made under any Letter of Credit, the Agent shall provide notice
thereof to the Company and the applicable Account Party on the date such draft
or demand is honored, and to each Revolving Credit Bank on such date unless the
Company or applicable Account Party shall have satisfied its Letter of Credit
Obligation under Section 3.6(a) by payment to the Agent on such date. The Agent
shall further use reasonable efforts to provide notice to the Company or
applicable Account Party prior to honoring any such draft or other demand for
payment, but such notice, or the failure to provide such notice, shall not
affect the rights or obligations of the Agent with respect to any Letter of
Credit or the rights and obligations of the parties hereto, including without
limitation the obligations of the Company or applicable Account Party under
Section 3.6(a) hereof.

         (c)      Upon issuance by the Agent of each Letter of Credit hereunder,
each Revolving Credit Bank shall automatically acquire a pro rata risk
participation interest in such Letter of Credit and related Letter of Credit
Payment based on its respective Percentage. Each Revolving Credit Bank, on the
date a draft or demand under any Letter of Credit is honored, shall make its
Percentage share of the amount paid by the Agent, and not reimbursed by the
Company or applicable Account Party on such day, available in immediately
available funds at the principal office of the Agent for the account of the
Agent. If and to the extent such Bank shall not have made such pro rata portion
available to the Agent, such Bank, the Company and the applicable Account Party
severally agree to pay to the Agent forthwith on demand such amount together
with interest thereon, for each day from the date such amount was paid by the
Agent until such amount is so made available to the Agent at a per annum rate
equal to the interest rate applicable during such period to the related Advance
disbursed under Section 3.6(a) in respect of the Letter of Credit Obligation of
the Company and the applicable Account Party. If such Bank shall pay such amount
to the Agent together with such interest, such amount so paid shall constitute a
Prime-based Advance by such Bank disbursed in respect of the Letter of Credit
Obligation of the Company or applicable Account Party under Section 3.6(a) for
purposes of this Agreement, effective as of the date such amount was paid by the
Agent. The failure of any Revolving Credit Bank to make its pro rata portion of
any such amount paid by the Agent available to the Agent shall not relieve any
other Revolving Credit Bank of its obligation to make available its pro rata
portion of such amount, but no Bank shall be responsible for failure of any
other Bank to make such pro rata portion available to the Agent.


                                       30
<PAGE>   41
         (d)      Nothing in this Agreement shall be construed to require or
authorize any Bank other than Comerica Bank to issue any Letter of Credit, it
being recognized that the Agent shall be the sole issuer of Letters of Credit
under this Agreement.

         3.7      Obligations Irrevocable. The obligations of Company and any 
Account Party to make payments to Agent or the Revolving Credit Banks with
respect to Letter of Credit Obligations under Section 3.6 hereof, shall be
unconditional and irrevocable and not subject to any qualification or exception
whatsoever, including, without limitation:

                  (a)      Any lack of validity or enforceability of any Letter
of Credit or any documentation relating to any Letter of Credit or to any
transaction related in any way to such Letter of Credit (the "Letter of Credit
Documents");

                  (b)      Any amendment, modification, waiver, consent, or any
substitution, exchange or release of or failure to perfect any interest in any
collateral or security, with respect to any of the Letter of Credit Documents;

                  (c)      The existence of any claim, setoff, defense or other
right which the Company or any Account Party may have at any time against any
beneficiary or any transferee of any Letter of Credit (or any persons or
entities for whom any such beneficiary or any such transferee may be acting),
the Agent or any Bank or any other person or entity, whether in connection with
any of the Letter of Credit Documents, the transactions contemplated herein or
therein or any unrelated transactions;

                  (d)      Any draft or other statement or document presented 
under any Letter of Credit proving to be forged, fraudulent, invalid or
insufficient in any respect or any statement therein being untrue or inaccurate
in any respect;

                  (e)      Payment by the Agent to the beneficiary under any 
Letter of Credit against presentation of documents which do not comply with the
terms of the Letter of Credit, including failure of any documents to bear any
reference or adequate reference to such Letter of Credit;

                  (f)      Any failure, omission, delay or lack on the part of 
the Agent or any Bank or any party to any of the Letter of Credit Documents to
enforce, assert or exercise any right, power or remedy conferred upon the Agent,
any Bank or any such party under this Agreement, any of the Loan Documents or
any of the Letter of Credit Documents, or any other acts or omissions on the
part of the Agent, any Bank or any such party; or

                  (g)      Any other event or circumstance that would, in the 
absence of this Section 3.7, result in the release or discharge by operation of
law or otherwise of Company or any Account Party from the performance or
observance of any obligation, covenant or agreement contained in Section 3.6.


                                       31
<PAGE>   42
No setoff, counterclaim, reduction or diminution of any obligation or any
defense of any kind or nature which Company or any Account Party has or may have
against the beneficiary of any Letter of Credit shall be available hereunder to
Company or any Account Party against the Agent or any Bank. Nothing contained in
this Section 3.7 shall be deemed to prevent Company or the Account Parties,
after satisfaction in full of the absolute and unconditional obligations of
Company and the Account Parties hereunder, from asserting in a separate action
any claim, defense, set off or other right which they (or any of them) may have
against Agent or any Bank.

         3.8      Risk Under Letters of Credit. (a) In the issuance and the 
handling of Letters of Credit and any security therefor, or any documents or
instruments given in connection therewith, Agent shall have the sole right to
take or refrain from taking any and all actions under or upon the Letters of
Credit.

                  (b)      Subject to other terms and conditions of this 
Agreement, Agent shall issue the Letters of Credit and shall hold the documents
related thereto in its own name and shall make all collections thereunder and
otherwise administer the Letters of Credit in accordance with Agent's regularly
established practices and procedures and, except pursuant to Section 13.3
hereof, Agent will have no further obligation with respect thereto. In the
administration of Letters of Credit, Agent shall not be liable for any action
taken or omitted on the advice of counsel, accountants, appraisers or other
experts selected by Agent with due care and Agent may rely upon any notice,
communication, certificate or other statement from Company, any Account Party,
beneficiaries of Letters of Credit, or any other Person which Agent believes to
be authentic. Agent will, upon request, furnish the Banks with copies of Letter
of Credit Agreements, Letters of Credit and documents related thereto.

                  (c)      In connection with the issuance and administration of
Letters of Credit and the assignments hereunder, Agent makes no representation
and shall, subject to Section 3.7 hereof, have no responsibility with respect to
(i) the obligations of Company or any Account Party or the validity, sufficiency
or enforceability of any document or instrument given in connection therewith,
(ii) the financial condition of, any representations made by, or any act or
omission of Company, the applicable Account Party or any other Person, or (iii)
any failure or delay in exercising any rights or powers possessed by Agent in
its capacity as issuer of Letters of Credit in the absence of its gross
negligence or willful misconduct. Each of the Banks expressly acknowledges that
they have made and will continue to make their own evaluations of Company's and
the Account Parties' creditworthiness without reliance on any representation of
Agent or Agent's officers, agents and employees.

                  (d)      If at any time Agent shall recover any part of any
unreimbursed amount for any draw or other demand for payment under a Letter of
Credit, or any interest thereon, Agent shall receive same for the pro rata
benefit of the Banks in accordance with their respective Percentage interests
therein and shall promptly deliver to each Revolving Credit Bank its share
thereof, less such 


                                       32
<PAGE>   43
Bank's pro rata share of the costs of such recovery, including court costs and
attorney's fees. If at any time any Revolving Credit Bank shall receive from any
source whatsoever any payment on any such unreimbursed amount or interest
thereon in excess of such Bank's Percentage share of such payment, such Bank
will promptly pay over such excess to Agent, for redistribution in accordance
with this Agreement.

         3.9      Indemnification. (a) The Company and each Account Party hereby
indemnifies and agrees to hold harmless the Banks and the Agent, and their
respective officers, directors, employees and agents, from and against any and
all claims, damages, losses, liabilities, costs or expenses of any kind or
nature whatsoever which the Banks or the Agent or any such person may incur or
which may be claimed against any of them by reason of or in connection with any
Letter of Credit, and neither any Bank nor the Agent or any of their respective
officers, directors, employees or agents shall be liable or responsible for: (i)
the use which may be made of any Letter of Credit or for any acts or omissions
of any beneficiary in connection therewith; (ii) the validity, sufficiency or
genuineness of documents or of any endorsement thereon, even if such documents
should in fact prove to be in any or all respects invalid, insufficient,
fraudulent or forged; (iii) payment by the Agent to the beneficiary under any
Letter of Credit against presentation of documents which do not comply with the
terms of any Letter of Credit (unless such payment resulted from the gross
negligence or willful misconduct of the Agent), including failure of any
documents to bear any reference or adequate reference to such Letter of Credit;
(iv) any error, omission, interruption or delay in transmission, dispatch or
delivery of any message or advice, however transmitted, in connection with any
Letter of Credit; or (v) any other event or circumstance whatsoever arising in
connection with any Letter of Credit (unless such event or circumstance arose as
a result of the gross negligence or willful misconduct of the Agent); provided,
however, that Company and Account Parties shall not be required to indemnify the
Banks and the Agent and such other persons, and the Banks and Agent shall be
liable to the Company and the Account Parties to the extent, but only to the
extent, of any direct, as opposed to consequential or incidental, damages
suffered by Company and/or the Account Parties which were caused by the Agent's
gross negligence, willful misconduct or wrongful dishonor of any Letter of
Credit after the presentation to it by the beneficiary thereunder of a draft or
other demand for payment and other documentation strictly complying with the
terms and conditions of such Letter of Credit.

         (b)      It is understood that in making any payment under a Letter of
Credit the Agent will rely on documents presented to it under such Letter of
Credit as to any and all matters set forth therein without further investigation
and regardless of any notice or information to the contrary. It is further
acknowledged and agreed that Company or an Account Party may have rights against
the beneficiary or others in connection with any Letter of Credit with respect
to which the Banks are alleged to be liable and it shall be a condition of the
assertion of any liability of the Banks under this Section that Company or
applicable Account Party shall contemporaneously pursue all remedies in respect
of the alleged loss against such beneficiary and any other parties obligated or
liable in connection with such Letter of Credit and any related transactions.


                                       33
<PAGE>   44
         3.10     Right of Reimbursement. Each Revolving Credit Bank agrees to
reimburse the Agent on demand, pro rata in accordance with their Percentages,
for (i) the out-of-pocket costs and expenses of the Agent to be reimbursed by
Company or any Account Party pursuant to any Letter of Credit Agreement or any
Letter of Credit, to the extent not reimbursed by Company or Account Party and
(ii) any and all liabilities, obligations, losses, damages, penalties, actions,
judgments, suits, costs, fees, expenses or disbursements of any kind and nature
whatsoever which may be imposed on, incurred by or asserted against Agent (in
its capacity as issuer of any Letter of Credit) in any way relating to or
arising out of this Agreement, any Letter of Credit, any documentation or any
transaction relating thereto, or any Letter of Credit Agreement, except to the
extent that such liabilities, losses, costs or expenses were incurred by Agent
solely as a result of Agent's gross negligence or willful misconduct or wrongful
dishonor of any Letter of Credit after the presentation to it by the beneficiary
thereunder of a draft or other demand for payment and other documentation
strictly complying with the terms and conditions of such Letter of Credit.

         4.       SWING LINE CREDIT.

         4.1      Swing Line Commitment. Swing Line Bank shall, on the terms and
subject to the conditions hereinafter set forth, make one or more advances (each
such advance being a "Swing Line Advance") to Company from time to time on any
Business Day during the period from the date hereof to (but excluding) the
Revolving Credit Maturity Date in an aggregate amount not to exceed Ten Million
Dollars ($10,000,000) at any time outstanding; provided, however, that after
giving effect to all Swing Line Advances and all Revolving Credit Advances
requested to be made on such date, the aggregate principal amount of all
outstanding Advances plus the aggregate undrawn amount of all Letters of Credit
then outstanding plus the face amount of all Letters of Credit requested but not
yet issued, plus unreimbursed Letter of Credit Obligations shall not exceed the
then applicable Revolving Credit Aggregate Commitment. All Swing Line Advances
shall be evidenced by the Swing Line Note, under which advances, repayments and
readvances may be made, subject to the terms and conditions of this Agreement.
Each Swing Line Advance shall mature and the principal amount thereof shall be
due and payable by Company on the last day of the Interest Period applicable
thereto. In no event whatsoever shall any outstanding Swing Line Advance be
deemed to reduce, modify or affect any Bank's commitment to make Revolving
Credit Advances based upon its Percentage.

         4.2      Accrual of Interest; Margin Adjustments. Each Swing Line 
Advance shall, from time to time after the date of such Advance, bear interest
at its Applicable Interest Rate. The amount and date of each Swing Line Advance,
its Applicable Interest Rate, its Interest Period, and the amount and date of
any repayment shall be noted on Agent's records, which records will be
conclusive evidence thereof, absent manifest error; provided, however, that any
failure by the Agent to record any such information shall not relieve Company of
its obligation to repay the outstanding principal amount of such Advance, all
interest accrued thereon and any amount payable with respect thereto in
accordance with the terms of this Agreement and the Loan Documents.


                                       34
<PAGE>   45
         4.3      Requests for Swing Line Advances. Company may request a Swing
Line Advance only after delivery to Swing Line Bank of a Request for Swing Line
Advance executed by a Responsible Officer of Company, subject to the following
and to the remaining provisions hereof:

                  (a)      each such Request for Swing Line Advance shall set 
forth the information required on the Request for Swing Line Advance form
annexed hereto as EXHIBIT "E", including without limitation:

                        (i)         the proposed date of such Swing Line 
         Advance, which must be a Business Day;

                       (ii)         whether such Swing Line Advance is to be a
         Prime-based Advance or Quoted Rate Advance; and

                      (iii)         the duration of the Interest Period 
         applicable thereto;

                  (b)      each such Request for Swing Line Advance shall be
delivered to Swing Line Bank by 12:00 p.m. (Detroit time) on the proposed date
of the Swing Line Advance;

                  (c)      the principal amount of such requested Swing Line 
Advance, plus the principal amount of all other Advances then outstanding
hereunder, plus the aggregate undrawn portion of any Letter of Credit which
shall be outstanding as of the date of the requested Swing Line Advance, plus
the aggregate face amount of Letters of Credit requested but not yet issued,
plus the aggregate amount of all outstanding Letter of Credit Obligations shall
not exceed the then applicable Revolving Credit Aggregate Commitment;

                  (d)      the principal amount of such Swing Line Advance shall
be at least Two Hundred Fifty Thousand Dollars ($250,000) or a larger multiple
thereof;

                  (e)      each Request for Swing Line Advance, once delivered
to Swing Line Bank, shall not be revocable by Company, and shall constitute and
include a certification by the Company as of the date thereof that:

                        (i)        both before and after the Swing Line Advance,
         the obligations of the Company set forth in this Agreement and the Loan
         Documents, are valid, binding and enforceable obligations of Company;

                       (ii)        to the best knowledge of Company all 
         conditions to Advances (including, without limitation, Section 6.6
         hereof) have been satisfied; and


                                       35
<PAGE>   46
                      (iii)        both before and after the Advance, the
         representations and warranties contained in this Agreement and the Loan
         Documents are true and correct in all material respects.

Swing Line Bank shall promptly deliver to Agent by telecopier a copy of any
Request for Swing Line Advance received.

         4.4      Disbursement of Swing Line Advances. Subject to submission of
an executed Request for Swing Line Advance by Company without exceptions noted
in the compliance certification therein and to the other terms and conditions
hereof, Swing Line Bank shall make available to Company the amount so requested,
in same day funds, not later than 4:00 p.m. (Detroit time) on the date of such
Swing Line Advance by credit to an account of Company maintained with Swing Line
Bank or to such other account or third party as Company may reasonably direct.
Swing Line Bank shall promptly notify Agent of any Swing Line Advance by
telephone, telex or telecopier.

         4.5      Refunding of or Participation Interest in Swing Line Advances.

                  (a)      The Agent, at any time in its sole and absolute
discretion, may (or, upon the request of the Swing Line Bank, shall) on behalf
of the Company (which hereby irrevocably directs the Agent to act on its behalf)
request each Revolving Credit Bank (including the Swing Line Bank in its
capacity as a Revolving Credit Bank) to make a Prime-based Advance of the
Revolving Credit in an amount equal to such Revolving Credit Bank's Percentage
of the principal amount of the Swing Line Advances (the "Refunded Swing Line
Advances") outstanding on the date such notice is given; provided that (i) at
any time as there shall be a Swing Line Advance outstanding for more than thirty
days, the Agent shall, on behalf of the Company (which hereby irrevocably
directs the Agent to act on its behalf), promptly request each Revolving Credit
Bank (including the Swing Line Bank) to make a Prime-based Advance of the
Revolving Credit in an amount equal to such Revolving Credit Bank's Percentage
of the principal amount of such outstanding Swing Line Advance and (ii) Swing
Line Advances shall be prepaid by the Company in accordance with the provisions
of Section 5.7 hereof. Unless any of the events described in Section 10.1(j)
shall have occurred (in which event the procedures of paragraph (b) of this
Section 4.5 shall apply) and regardless of whether the conditions precedent set
forth in this Agreement to the making of a Revolving Credit Advance are then
satisfied, each Revolving Credit Bank shall make the proceeds of its Revolving
Credit Advance available to the Agent for the benefit of the Swing Line Bank at
the office of the Agent specified in Section 2.4(a) prior to 11:00 a.m. Detroit
time, in funds immediately available on the Business Day next succeeding the
date such notice is given. The proceeds of such Revolving Credit Advances shall
be immediately applied to repay the Refunded Swing Line Advances.

                  (b)      If, prior to the making of Revolving Credit Advances
pursuant to paragraph (a) of this Section 4.5, one of the events described in
Section 10.1(j) shall have occurred, each Revolving Credit Bank will, on the
date such Revolving Credit Advance was to have been made,


                                       36
<PAGE>   47
purchase from the Swing Line Bank an undivided participating interest in each
Refunded Swing Line Advance in an amount equal to its Percentage of such
Refunded Swing Line Advance. Each Bank will immediately transfer to the Agent,
in immediately available funds, the amount of its participation and upon receipt
thereof the Agent will deliver to such Bank a Swing Line Bank Participation
Certificate in the form of EXHIBIT "H" dated the date of receipt of such funds
and in such amount.

                  (c)      Each Bank's obligation to make Revolving Credit 
Advances and to purchase participation interests in accordance with clauses (a)
and (b) above shall be absolute and unconditional and shall not be affected by
any circumstance, including, without limitation, (i) any set-off, counterclaim,
recoupment, defense or other right which such Bank may have against Swing Line
Bank, the Company or any other Person for any reason whatsoever; (ii) the
occurrence or continuance of any Default or Event of Default; (iii) any adverse
change in the condition (financial or otherwise) of the Company or any other
Person; (iv) any breach of this Agreement by the Company or any other Person;
(v) any inability of the Company to satisfy the conditions precedent to
borrowing set forth in this Agreement on the date upon which such participating
interest is to be purchased or (vi) any other circumstance, happening or event
whatsoever, whether or not similar to any of the foregoing. If any Bank does not
make available to the Agent the amount required pursuant to clause (a) or (b)
above, as the case may be, the Agent shall be entitled to recover such amount on
demand from such Bank, together with interest thereon for each day from the date
of non-payment until such amount is paid in full at the Federal Funds Effective
Rate.

         5.       MARGIN AND FEE ADJUSTMENTS; INTEREST PAYMENTS

         5.1      Margin and Fee Adjustments. Adjustments in the Margin 
applicable to Eurocurrency-based Advances, the Applicable Facility Fee
Percentage and the Applicable L/C Fee Percentage, based on Company's Funded Debt
to EBITDA Ratio, shall be implemented as follows:

                  (i)      Such adjustments shall be given prospective effect
                           only and, with respect to adjustments in the Margin,
                           effective as to each Eurocurrency-based Advance
                           outstanding hereunder, upon the latest required date
                           of delivery of the financial statements required
                           under Section 8.3(b) and (c) hereof, in each case
                           with no retroactivity or claw-back.

                  (ii)     Such adjustments under this Section 5.1 shall be made
                           irrespective of, and in addition to, any other
                           interest rate adjustments hereunder.

         5.2      Prime-based Interest Payments. Interest on the unpaid balance
of all Prime-based Advances from time to time outstanding shall accrue from the
date of such Advances until paid, at a per annum interest rate equal to the
Prime-based Rate, and shall be payable in immediately available funds quarterly
commencing on the first Business Day of the fiscal quarter next succeeding the
date the initial Advance is made and on the first Business Day of each fiscal
quarter thereafter. 


                                       37
<PAGE>   48
Interest accruing at the Prime-based Rate shall be computed on the basis of a
360 day year and assessed for the actual number of days elapsed, and in such
computation effect shall be given to any change in the interest rate resulting
from a change in the Prime-based Rate on the date of such change in the
Prime-based Rate.

         5.3      Eurocurrency-based Interest Payments. Interest on each
Eurocurrency-based Advance having a related Eurocurrency-Interest Period of 3
months or less shall accrue at its Eurocurrency-based Rate and shall be payable
in immediately available funds on the last day of the Interest Period applicable
thereto. Interest shall be payable in immediately available funds on each
Eurocurrency-based Advance outstanding from time to time having a
Eurocurrency-Interest Period of 6 months or longer, at intervals of 3 months
after the first day of the applicable Interest Period, and shall also be payable
on the last day of the Interest Period applicable thereto. Interest accruing at
the Eurocurrency-based Rate shall be computed on the basis of a 360 day year and
assessed for the actual number of days elapsed from the first day of the
Interest Period applicable thereto to, but not including, the last day thereof.

         5.4      Quoted Rate Interest Payments. Interest on each Quoted Rate 
Advance shall accrue at its Quoted Rate and shall be payable in immediately
available funds on the last day of the Interest Period applicable thereto.
Interest accruing at the Quoted Rate shall be computed on the basis of a 360 day
year and assessed for the actual number of days elapsed from the first day of
the Interest Period applicable thereto to, but not including, the last day
thereof.

         5.5      Interest Payments on Conversions. Notwithstanding anything to
the contrary in Sections 5.2 and 5.3 above, all accrued and unpaid interest on
any Revolving Credit Advance refunded or converted pursuant to Section 2.3
hereof shall be due and payable in full on the date such Advance is refunded or
converted.

         5.6      Interest on Default. Notwithstanding anything to the contrary 
set forth in Sections 5.2, 5.3 and 5.4, in the event and so long as any Event of
Default shall exist under this Agreement, interest shall be payable daily on the
principal amount of all Advances from time to time outstanding (and on all other
monetary obligations of Company hereunder and under the other Loan Documents) at
a per annum rate equal to the Applicable Interest Rate (and, with respect to
Eurocurrency-based Advances, calculated on the basis of the maximum Margin
chargeable hereunder, whether or not otherwise applicable) in respect of each
such Advance, plus, in the case of Eurocurrency-based Advances and Quoted Rate
Advances, three percent (3%) per annum for the remainder of the then existing
Interest Period, if any, and at all other such times and for all Prime-based
Advances, at a per annum rate equal to the Prime-based Rate, plus three percent
(3%).

         5.7      Prepayment. Company may prepay all or part of the outstanding
balance of any Prime-based Advance(s) (subject to not less than one (1) Business
Day's notice to Agent) at any time, provided that the amount of any partial
prepayment shall be at least Five Hundred Thousand Dollars ($500,000) and the
aggregate balance of Prime-based Advance(s) remaining outstanding, if 


                                       38
<PAGE>   49
any, under the Notes shall be at least Five Hundred Thousand Dollars ($500,000).
Company may prepay Quoted Rate Advances only on the last day of the Interest
Period applicable thereto. Company may prepay all or part of any
Eurocurrency-based Advance (subject to not less than three (3) Business Days'
notice to Agent) only on the last day of the Interest Period applicable thereto
(subject to the provisions of Section 11.1 hereof), provided that the amount of
any such partial prepayment shall be at least Five Hundred Thousand Dollars
($500,000), and the unpaid portion of such Advance which is refunded or
converted under Section 2.3, if any, hereof shall meet the minimum Advance
amount set forth in Section 2.3(d) hereof. Any prepayment made in accordance
with this Section shall be without premium, penalty or prejudice to Company's
right to reborrow under the terms of this Agreement and shall not cause any
reduction in the Revolving Credit Aggregate Commitment. Any other prepayment of
all or any portion of the Revolving Credit, whether by acceleration, mandatory
or required prepayment or otherwise, shall be subject to Section 12.1 hereof,
but otherwise without premium, penalty or prejudice.

         6.       CONDITIONS

         A.       The obligations of Banks to make the initial Advance under 
this Agreement are subject to the following conditions:

         6.1      Execution of Notes and this Agreement. Company shall have 
executed and delivered to Agent for the account of each Bank, the Notes and this
Agreement (including all schedules, exhibits, certificates, opinions, Financial
Statements and other documents to be delivered pursuant hereto), and, as
applicable, the other Loan Documents, and such Notes, this Agreement, and the
other Loan Documents shall be in full force and effect.

         6.2      Corporate Authority. Agent shall have received, with a 
counterpart thereof for each Bank: (i) certified copies of resolutions of the
Board of Directors of Company evidencing approval of the form of this Agreement,
the other Loan Documents and the Notes and authorizing the execution and
delivery thereof and the borrowing of Advances hereunder; and (ii) (A) certified
copies of Company's articles of incorporation and bylaws or other constituent
documents certified as true and complete as of a recent date by the appropriate
official of the jurisdiction of incorporation of each such entity and (B) a
certificate of good standing from the state or other jurisdiction of Company's
incorporation and from every state or other jurisdiction in which Company is
qualified to do business, if issued by such jurisdictions, subject to the
limitations (as to qualification and authorization to do business) contained in
Section 7.1 hereof.

         6.3      Licenses, Permits, Etc. The Agent shall have received, with a
counterpart for each Bank, copies of each authorization, license, permit,
consent, order or approval of, or registration, declaration or filing with, any
governmental authority or any securities exchange or other Person (including
without limitation any securities holder) obtained or made by the Company or any
other Person (as of the relevant date of Advance or loan hereunder) in
connection with the transactions contemplated by this Agreement or the Loan
Documents.


                                       39
<PAGE>   50
         6.4      Representations and Warranties. The representations and 
warranties made by Company or any other party to any of the Loan Documents
(excluding the Agent and Banks) under this Agreement or any of the Loan
Documents, and the representations and warranties of any of the foregoing which
are contained in any certificate, document or financial or other statement
furnished at any time hereunder or thereunder or in connection herewith or
therewith shall have been true and correct in all material respects when made
and shall be true and correct in all material respects on and as of the date of
the making of any Advance hereunder except as may be affected by subsequent
transactions permitted by this Agreement.

         6.5      Opinion of Counsel. Company shall furnish Agent prior to the
initial Advance under this Agreement, and with signed copies for each Bank,
opinions of counsel to the Company, dated the date hereof, and covering such
matters as required by and otherwise satisfactory in form and substance to the
Agent and each of the Banks.

         6.6      No Default; No Material Adverse Change. No Default or Event of
Default shall have occurred and be continuing, and there shall have been no
material adverse change in the financial condition, properties, business,
prospects of, results or operations of the Company and its Subsidiaries (taken
as a whole) from September 30, 1998 to the date of the making of the first
Advance hereunder.

         6.7     Company's Certificate. The Agent shall have received, with a 
signed counterpart for each Bank, a certificate of a responsible senior officer
of Company dated the date of the making of Advances hereunder, stating that to
the best of his or her knowledge after due inquiry, the conditions of paragraphs
6.1, 6.3, 6.4 and 6.6 hereof have been fully satisfied.

         6.8      Other Documents and Instruments. The Agent shall have 
received, with a photocopy for each Bank, such other instruments and documents
as each of the Banks may reasonably request in connection with the making of
loans hereunder, and all such instruments and documents shall be satisfactory in
form and substance to the Banks in the exercise of their reasonable discretion.

         6.9      Continuing Conditions.

         A.       The obligations of the Banks to make Advances or loans under 
this Agreement shall be subject to the continuing conditions that all documents
executed or submitted pursuant hereto shall be satisfactory in form and
substance (consistent with the terms hereof) to Agent and its counsel and to
each of the Banks; Agent and its counsel and each of the Banks and their
respective counsel shall have received all information, and such counterpart
originals or such certified or other copies of such materials, as Agent or its
counsel and each of the Banks and their respective counsel may reasonably
request; and all other legal matters relating to the transactions contemplated
by this Agreement (including, without limitation, matters arising from time to
time as a result of changes occurring with respect to any statutory, regulatory
or decisional law applicable hereto) shall be 


                                       40
<PAGE>   51
satisfactory to counsel to Agent and counsel to each of the Banks in the
exercise of their reasonable discretion.

         B.       The obligations of Banks to make all other Advances under this
Agreement are subject to the conditions set forth in Sections 6.4, 6.6, 6.7, 6.8
and 6.9 hereof, provided, however, if an Advance is a refunding or conversion of
an Advance, such Advance shall not be subject to Section 6.7 hereof.

         7.       REPRESENTATIONS AND WARRANTIES

         Company represents and warrants and such representations and warranties
shall be deemed to be continuing representations and warranties until the
Revolving Credit Maturity Date and thereafter until final payment in full of the
Indebtedness and the performance by Company of all of its other obligations
under this Agreement:

         7.1      Corporate Authority. Each of Company and its Subsidiaries is a
corporation duly organized and existing in good standing under the laws of the
applicable jurisdiction of organization, charter or incorporation; it is duly
qualified and authorized to do business as a corporation or foreign corporation
in each jurisdiction where the character of its assets or the nature of its
activities makes such qualification necessary, except where such failure to
qualify and be authorized to do business will not have a Material Adverse
Effect.

         7.2      Due Authorization - Company. Execution, delivery and 
performance of this Agreement, the other Loan Documents (to the extent
applicable) and any other documents and instruments required under or in
connection with this Agreement or the other Loan Documents (or to be so executed
and delivered), and the issuance of the Notes by Company are within its
corporate powers, have been duly authorized, are not in contravention of law or
the terms of Company's Articles of Incorporation or Bylaws, and, except as have
been previously obtained or as referred to in Section 7.11 below, do not require
the consent or approval, material to the transactions contemplated by this
Agreement or the Loan Documents, of any governmental body, agency or authority
not previously delivered under Section 6.3 hereof.

         7.3      Encumbrances. There are no security interests in, liens, 
mortgages, or other encumbrances on and no financing statements on file with
respect to, any of the Company's real or personal property, except Liens
permitted under Section 9.5 hereof.

         7.4      Capital Stock; Shareholders; Subsidiaries. As of the date 
hereof all present Wholly-Owned Subsidiaries and other Subsidiaries of Company
are set forth in the attached SCHEDULE 7.4, along with the percentage of the
outstanding voting stock in each such Wholly-Owned or other such Subsidiary
owned by Company or by a Subsidiary of Company (and identifying that
Subsidiary). The authorized capital stock and membership interests (as
applicable) of Company and each Subsidiary is as set forth in SCHEDULE 7.4. All
issued and outstanding shares of capital stock and membership


                                       41
<PAGE>   52
interests (as applicable) of Company and each Subsidiary are duly authorized and
validly issued, fully paid, nonassessable, and free and clear of all Liens and
such Equity Interests were issued in compliance with all applicable state and
federal laws concerning the issuance of securities. The capital stock and
membership interests, as applicable, of Company and each Subsidiary is owned by
the stockholders and in the amounts set forth on Schedule 7.4. No shares of the
capital stock of Company or any Subsidiary, other than those described above,
are issued and outstanding. Except as set forth on Schedule 7.4, there are no
preemptive or other outstanding rights, options, warrants, conversion rights or
similar agreements or understandings for the purchase or acquisition from
Company or any Subsidiary of any shares of capital stock, membership interests
or other securities of Company or any Subsidiary.

         7.5      Investments in Non-Subsidiaries. SCHEDULE 7.5 annexed hereto
contains a full and complete list of all Joint Ventures in which each of the
Subsidiaries has an ownership interest as of the date hereof, along with the
percentage voting stock or control of each such Subsidiary in the Joint
Ventures.

         7.6      Taxes. Each of Company and its Subsidiaries has filed on or 
before their respective due dates, all federal, state and foreign tax returns
which are required to be filed or has obtained extensions for filing such tax
returns and is not delinquent in filing such returns in accordance with such
extensions and has paid all taxes which have become due pursuant to those
returns or pursuant to any assessments received by any such party, as the case
may be, to the extent such taxes have become due, except to the extent such tax
payments are being actively contested in good faith by appropriate proceedings
and with respect to which adequate provision has been made on the books of
Company or such Subsidiary as may be required by GAAP.

         7.7      No Defaults. There exists no default under the provisions of 
any instrument evidencing any Debt of the Company or any of its Subsidiaries
which is permitted hereunder or any Debt connected with any of the Permitted
Encumbrances, or of any agreement relating thereto.

         7.8      Enforceability of Agreement and Loan Documents. This 
Agreement, each of the other Loan Documents to which Company is a party, and all
other certificates, agreements and documents executed and delivered by Company
under or in connection herewith or therewith have each been duly executed and
delivered by its duly authorized officers and constitute the valid and binding
obligations of Company, enforceable in accordance with their respective terms,
except as enforcement thereof may be limited by applicable bankruptcy,
reorganization, insolvency, moratorium or similar laws affecting the enforcement
of creditor's rights generally and by general principles of equity.

         7.9      Compliance with Laws. Except as disclosed on SCHEDULE 7.9 
hereof, Company and each of the Subsidiaries has complied with all applicable
federal, state and local laws, ordinances, codes, rules, regulations and
guidelines (including consent decrees and administrative orders) except to the
extent that failure to comply therewith would not have a Material Adverse
Effect. Except as 


                                       42
<PAGE>   53
set forth in SCHEDULE 7.9 hereof, and without limiting the generality of Section
7.11, there is no pending or, to the knowledge of Company threatened,
litigation, action, proceeding or controversy affecting Company or any of the
Subsidiaries, and no pending or, to the knowledge of Company threatened,
complaint, notice or inquiry to Company or any of the Subsidiaries, regarding
potential liability of Company or any of the Subsidiaries, which might in each
case reasonably be expected to have a Material Adverse Effect.

         7.10     Non-contravention. The execution, delivery and performance of
this Agreement and the other Loan Documents are not in contravention of the
terms of any material indenture, agreement or undertaking to which Company or
any of its Subsidiaries is a party or by which it or its properties are bound or
affected.

         7.11     No Litigation. No litigation (including derivative actions),
arbitration proceeding, labor controversy or governmental investigation or
proceeding is pending or, to the Company's knowledge, threatened against the
Company which might reasonably be expected to have a Material Adverse Effect,
except as set forth in SCHEDULE 7.11 hereto. Except as set forth in SCHEDULE
7.11, there is not outstanding against Company any judgment, decree, injunction,
rule, or order of any court, government, department, commission, agency,
instrumentality or arbitrator nor is Company in violation of any applicable law,
regulation, ordinance, order, injunction, decree or requirement of any
governmental body or court where such violation would reasonably be expected to
have a Material Adverse Effect.

         7.12     Consents, Approvals and Filings, Etc. Except as have been
previously obtained, no authorization, consent, approval, license, qualification
or formal exemption from, nor any filing, declaration or registration with, any
court, governmental agency or regulatory authority or any securities exchange or
any other Person (whether or not governmental) is required in connection with
the execution, delivery and performance by Company of this Agreement or any of
the Loan Documents to which it is a party. All such authorizations, consents,
approvals, licenses, qualifications, exemptions, filings, declarations and
registrations which have previously been obtained or made, as the case may be,
are in full force and effect and are not the subject of any attack, or to the
knowledge of Company threatened attack by appeal or direct proceeding or
otherwise which would have a Material Adverse Effect.

         7.13     Agreements Affecting Financial Condition. Neither the Company
nor any of its Subsidiaries is party to any agreement or instrument or subject
to any charter or other corporate restriction which would have a Material
Adverse Effect.

         7.14     No Investment Company or Margin Stock. Neither the Company nor
any of its Subsidiaries is an "investment company" within the meaning of the
Investment Company Act of 1940, as amended. Neither the Company nor any of its
Subsidiaries is engaged principally, or as one of its important activities,
directly or indirectly, in the business of extending credit for the purpose of
purchasing or carrying margin stock. None of the proceeds of any of the Notes
will be used by the 


                                       43
<PAGE>   54
Company or any of its Subsidiaries to purchase or carry margin stock or will be
made available by the Company or any of its Subsidiaries in any manner to any
other Person to enable or assist such Person in purchasing or carrying margin
stock. Terms for which meanings are provided in Regulation U of the Board of
Governors of the Federal Reserve System or any regulations substituted therefor,
as from time to time in effect, are used in this paragraph with such meanings.

         7.15     ERISA. Neither Company nor any of its Subsidiaries maintains
or contributes to any Pension Plan subject to Title IV of ERISA, except as set
forth on SCHEDULE 7.15 hereto; and there is no accumulated funding deficiency
within the meaning of ERISA, or any existing liability with respect to any of
the Pension Plans owed to the Pension Benefit Guaranty Corporation or any
successor thereto, and no "reportable event" or "prohibited transaction", as
defined in ERISA, has occurred with respect to any Pension Plan, and all such
Pension Plans are in material compliance with the requirements of the Internal
Revenue Code and ERISA (and, if applicable, any comparable foreign law
provisions).

         7.16     Conditions Affecting Business or Properties. Neither the
respective businesses nor the properties of Company or any of its Subsidiaries
is affected by any fire, explosion, accident, strike, lockout or other dispute,
drought, storm, hail, earthquake, embargo, Act of God or other casualty which
has had a Material Adverse Effect, or if such event or condition were to
continue for more than ten (10) additional days would reasonably be expected to
have a Material Adverse Effect.

         7.17     Environmental and Safety Matters. (a) Each of the Company and
its Subsidiaries is in compliance with all federal, state and local laws,
ordinances and regulations relating to safety and industrial hygiene or to the
environment, including without limitation all Hazardous Material Laws in
jurisdictions in which the Company or its Subsidiaries owns or operates, or has
owned or operated, a facility or site, or arranges or has arranged for disposal
or treatment of hazardous substances, solid waste, or other wastes, accepts or
has accepted for transport any hazardous substances, solid wastes or other
wastes or holds or has held any interest in real property or otherwise, except
for De Minimis Matters or as otherwise disclosed on SCHEDULE 7.17 hereto, and as
to such matters disclosed on such Schedule, none will have a Material Adverse
Effect.

                  (b)      No demand, claim, notice, suit, suit in equity, 
action, administrative action, investigation or inquiry whether brought by any
governmental authority, private person or entity or otherwise, arising under,
relating to or in connection with any applicable Hazardous Material Laws is
pending or, to the best knowledge of Company, after due investigation,
threatened against the Company or any of its Subsidiaries, any real property in
which the Company or any of its Subsidiaries holds or has held an interest or
any past or present operation of the Company or any of its Subsidiaries, except
as disclosed on SCHEDULE 7.17 hereto, and as to such matters disclosed on such
Schedule, none will have a Material Adverse Effect.

                  (c)      Neither the Company nor any of its Subsidiaries (i) 
is, to the best knowledge of Company, after due investigation, the subject of
any federal or state investigation evaluating 


                                       44
<PAGE>   55
whether any remedial action is needed to respond to a release of any toxic
substances, radioactive materials, hazardous wastes or related materials into
the environment, (ii) has received any notice of any toxic substances,
radioactive materials, hazardous waste or related materials in, or upon any of
its properties in violation of any applicable Hazardous Material Laws, or (iii)
knows of any basis for any such investigation, notice or violation, except as
disclosed on SCHEDULE 7.17 hereto, and as to such matters disclosed on such
Schedule, none will have a Material Adverse Effect.

                  (d)      No release, threatened release or disposal of 
hazardous waste, solid waste or other wastes is occurring or, to the best
knowledge of Company after due investigation, has occurred on, under or to any
real property in which the Company or any of its Subsidiaries holds any interest
or on which it performs any of its operations, in violation of any Hazardous
Material Law except as disclosed on SCHEDULE 7.17 hereto, and as to such matters
disclosed on such Schedule, none will have a Material Adverse Effect.

         7.18      Accuracy of Information. Each of the Company's Financial
Statements previously furnished to Agent and the Banks prior to the date of this
Agreement, has been prepared in accordance with GAAP and is complete and correct
in all material respects and fairly presents the financial condition of Company
and the results of its operations for the periods covered thereby; since
September 30, 1998 there has been no material adverse change in the financial
condition of Company and its Subsidiaries (taken as a whole); to the best
knowledge of Company, neither Company nor any of its Subsidiaries has any
contingent obligations (including any liability for taxes) not disclosed by or
reserved against in the September 30, 1998 balance sheets, as applicable, except
as set forth on SCHEDULE 7.18 hereof, and at the present time there are no
unrealized or anticipated losses from any present commitment of Company or any
of its Subsidiaries.

         7.19     Foreign Employee Benefit Plans. Neither the Company nor any
Subsidiary is now maintaining or contributing to or has ever maintained or
contributed to any Foreign Employee Benefit Plan. Each Foreign Employee Benefit
Plan established after the date hereof is in compliance in all material respects
with all laws, regulations and rules applicable thereto and the respective
requirements of the governing documents for such plan. With respect to any
Foreign Employee Benefit Plan established after the date hereof and maintained
or contributed to by the Company, any of its Subsidiaries or any ERISA Affiliate
(other than a Foreign Pension Plan) reasonable reserves have been established
where required by ordinary accounting practices in the jurisdiction in which
such plan is maintained or, in the case of an ERISA Affiliate, the failure to
establish such reserves would not have or would not be reasonably likely to
have, a material adverse effect on Company and its Subsidiaries (taken as a
whole). There are no actions, suits or claims other than routine claims for
benefits pending or threatened against the Company, any of its Subsidiaries or
any ERISA Affiliate with respect to any Foreign Employee Benefit Plan
established after the date hereof or, in the case of an ERISA Affiliate, such
actions, suits or claims would not have or would not be reasonably likely to
have a Material Adverse Effect.


                                       45
<PAGE>   56
         7.20     Labor Relations. Neither Company nor any Subsidiary is engaged
in any unfair labor practice that could reasonably be expected to have a
Material Adverse Effect. There is (i) no unfair labor practice complaint pending
against Company or any Subsidiary or, to the knowledge of Company, threatened
against any of them, before the National Labor Relations Board, and no grievance
or arbitration proceeding arising out of or under any collective bargaining
agreement is so pending against any of them or, to the knowledge of Company,
threatened against any of them, (ii) no strike, labor dispute, slowdown or
stoppage pending against Company or any Subsidiary or to the knowledge of
Company, threatened against any of them and (iii) no union representation
question existing with respect to the employees of Company or any Subsidiary.

         7.21     Solvency. After giving effect to the consummation of the
transactions contemplated by this Agreement, Company and its Subsidiaries will
each be solvent, able to pay its indebtedness as it matures and will have
capital sufficient to carry on its business and all business in which it is
about to engage. This Agreement is being executed and delivered by Company to
Agent and the Banks in good faith and in exchange for fair, equivalent
consideration. Neither Company nor any Subsidiary is insolvent, nor will Company
be rendered insolvent by its execution and delivery to Agent and the Banks of
this Agreement or by the consummation of the transactions contemplated by this
Agreement, and the capital and monies remaining in the Company and its
Subsidiaries are not now and will not become so unreasonably small as to
preclude Company or its Subsidiaries from carrying on their businesses. Neither
Company nor any Subsidiary intends to nor does the management of Company or any
Subsidiary believe it will incur debts beyond its ability to pay as they mature.
Neither Company nor any Subsidiary contemplates filing a petition in bankruptcy
or for an arrangement or reorganization under the Bankruptcy Code, nor does
Company or any Subsidiary have any knowledge of any threatened bankruptcy or
insolvency proceedings against Company or any Subsidiary.

         7.22     Year 2000. The cost to the Company and its Subsidiaries of any
reprogramming and testing which may be required under Section 8.17 hereof and of
the reasonably foreseeable consequences of year 2000 to the Company and its
Subsidiaries (including, without limitation, reprogramming errors and the
failure of others' systems or equipment) is not expected to result in a Default
or have a Material Adverse Effect.

         8.       AFFIRMATIVE COVENANTS

         Company covenants and agrees that it will, and, as applicable, it will
cause each of its Subsidiaries, until the Revolving Credit Maturity Date and
thereafter until final payment in full of the Indebtedness and the performance
by the Company of all other obligations under this Agreement and the other Loan
Documents:

         8.1      Preservation of Existence, Etc. Except as otherwise permitted
under this Agreement and except for dissolution of Subsidiaries having no assets
or de minimis assets: (i) preserve and maintain its existence and such of its
rights, licenses, and privileges as are material to the business

                                       46
<PAGE>   57
and operations conducted by it; (ii) qualify and remain qualified to do
business in each jurisdiction in which such qualification is material to its
business and operations or ownership of its properties; (iii) continue to
conduct and operate its businesses substantially as conducted and operated
during the present and preceding fiscal years; (iv) at all times maintain,
preserve and protect all of its franchises and trade names and preserve all the
remainder of its property and keep the same in good repair, working order and
condition, if the failure to do so in any instance would have a material
adverse effect on the financial condition of Company and its Subsidiaries
(taken as a whole); and (v) from time to time make, or cause to be made, all
necessary or appropriate repairs, replacements, betterments and improvements
thereto such that the businesses carried on in connection therewith may be
properly and advantageously conducted at all times, if the failure to do so in
any instance would have a Material Adverse effect.
        
         8.2      Keeping of Books. Keep proper books of record and account in 
which full and correct entries shall be made of all of its financial
transactions and its assets and businesses so as to permit the presentation of
Financial Statements prepared in accordance with GAAP.
        
         8.3      Reporting Requirements. Furnish Agent with copies for each 
Bank:

                  (a)      as soon as possible, and in any event within three
         Business Days after becoming aware of the occurrence of any Default or
         Event of Default or any other event or occurrence which has or would
         reasonably be expected to have a materially adverse effect upon the
         business, property or financial condition of Company and its
         Subsidiaries (taken as a whole), or upon Company's or any of its
         Subsidiaries' ability to comply with its obligations hereunder or under
         any of the other Loan Documents, a written statement of a Responsible
         Officer of the Company setting forth details of such Default, Event of
         Default or other event or occurrence and the action which the Company
         has taken or has caused to be taken or proposes to take or cause to be
         taken with respect thereto;

                  (b)      as soon as available, and in any event within ninety
         (90) days after and as of the end of each of Company's fiscal years,
         (i) audited Financial Statements of the Company on a Consolidated basis
         containing the balance sheet of the Company and its Subsidiaries as of
         the close of each such fiscal year, statements of income and retained
         earnings and a statement of cash flows for each such fiscal year, and
         such Financial Statements to be prepared in accordance with GAAP and
         certified by independent certified public accountants of recognized
         standing selected by Company and acceptable to the Majority Banks and
         containing unqualified opinions as to the fairness of the statements
         therein contained; and (ii) a Covenant Compliance Report;

                  (c)      as soon as available, and in any event within 
         forty-five (45) days after and as of the end of each fiscal quarter of
         Company (excluding the last quarter of each fiscal year), (i) copies of
         Company's Form 10-Q reports and (ii) a Covenant Compliance Report;


                                       47
<PAGE>   58
                  (d)      as soon as available and in any event within one 
         hundred twenty (120) days after the end of each of Company's fiscal
         years, Company's financial projections for the period commencing on the
         last day of such fiscal year and ending on the last day of the fiscal
         year during which the Revolving Credit Maturity Date falls;

                  (e)      promptly upon receipt thereof, copies of all reports 
         and management letters prepared with respect to Company or any of its
         Subsidiaries by any independent certified public accountants in
         connection with any annual, interim or other audit or review of the
         books of Company or its Subsidiaries, irrespective of the party
         requesting such an audit or review;

                  (f)      to the extent not previously delivered, promptly upon
         becoming available, a copy of all Financial Statements, reports,
         notices, proxy statements and other communications sent by the Company
         or any of its Subsidiaries to their stockholders, and all regular and
         periodic reports filed by the Company or any of its Subsidiaries with
         any securities exchange, the Securities and Exchange Commission, the
         Corporations and Securities Bureau of the Department of Commerce of the
         State of Michigan (excluding annual reports) or any governmental
         authorities succeeding to any or all of the functions of said
         commission or bureau;

                  (g)       promptly, and in form and substance reasonably
         satisfactory to Agent and the requesting Banks, such other information
         as Agent or the Majority Banks (acting through Agent) may reasonably
         request from time to time.

         8.4      Fixed Charge Coverage Ratio. Maintain as of the end of each 
fiscal quarter of Company a Fixed Charge Coverage Ratio of not less than 3.0 to
1.0.

         8.5      Funded Debt to EBITDA Ratio. Maintain as of the end of each 
fiscal quarter of Company a Funded Debt to EBITDA Ratio of not more than 3.0 to
1.0.

         8.6      Taxes. Pay and discharge all taxes and other governmental 
charges, and all material contractual obligations calling for the payment of
money, before the same shall become overdue, unless and to the extent only that
such payment is being contested in good faith by appropriate proceedings and is
reserved for, as required by GAAP, on its balance sheet.

         8.7      Inspections. Permit Agent and each Bank, through their 
authorized attorneys, accountants and representatives to examine Company's and
each of its Subsidiaries' books, accounts, records, ledgers and assets and
properties of every kind and description wherever located at all reasonable
times during normal business hours, upon reasonable oral or written request of
Agent or such Bank, which shall include audits at Company's sole cost and
expense (provided that prior to the occurrence of an Event of Default, Company
shall not be required to reimburse Agent or any Bank for the cost of more than
one audit per year); and permit Agent and each Bank or their 


                                       48
<PAGE>   59
authorized representatives, at reasonable times and intervals, to visit all of
their respective offices, discuss their respective financial matters with their
respective officers and independent certified public accountants, and, by this
provision, Company authorizes such accountants to discuss the finances and
affairs of Company and its Subsidiaries (provided that Company is given an
opportunity to participate in such discussions) and examine any of its or their
books and other corporate records.

         8.8      Compliance with Leases. Comply with the material terms and
conditions of any leases covering any premises or real property and any orders,
ordinances, laws or statutes of any city, state or other governmental department
having jurisdiction with respect to such premises or property, or the conduct of
business thereon.

         8.9      Governmental and Other Approvals. Apply for, obtain and/or
maintain in effect, as applicable, all authorizations, consents, approvals,
licenses, qualifications, exemptions, filings, declarations and registrations
(whether with any court, governmental agency, regulatory authority, securities
exchange or otherwise) which are necessary in connection with the execution,
delivery and performance by Company, of this Agreement and the other Loan
Documents.

         8.10     Insurance. Maintain insurance coverage on its physical assets
and against other business risks in such amounts and of such types as are
customarily carried by companies similar in size and nature, and in the event of
acquisition of additional property, real or personal, or of occurrence of
additional risks of any nature, increase such insurance coverage in such manner
and to such extent as prudent business judgment and then current practice would
dictate; and deposit with Agent all said policies or copies thereof, including
all endorsements thereon and those required hereunder.

         8.11     Compliance with Laws.

                  (a)      Comply in all material respects with all applicable 
laws, rules, regulations and orders of any governmental authority, whether
federal, state, local or foreign (including without limitation Hazardous
Material Laws), in effect from time to time; and

                  (b)      Conduct and complete, or cause to be conducted and
completed, all investigations, studies, sampling and testing, and all remedial,
removal and other actions necessary to clean-up and remove all Hazardous
Materials on or affecting any premises owned or occupied by Company or any of
its Subsidiaries, whether resulting from conduct of Company or any of its
Subsidiaries or any other Person, if required by Hazardous Material Laws, all
such actions shall be taken in accordance with such laws, and the orders and
directives of all applicable federal, state and local governmental authorities.

         8.12     Compliance with ERISA. Comply in all material respects with 
all requirements imposed by ERISA as presently in effect or hereafter
promulgated or the Internal Revenue Code, including, but not limited to, the
minimum funding requirements of any Pension Plan.


                                       49
<PAGE>   60
         8.13     ERISA Notices. Promptly notify Agent and each of the Banks 
upon the occurrence of any of the following events:

                  (a)      the termination of any Pension Plan pursuant to 
         Subtitle C of Title IV of ERISA or otherwise;

                  (b)      the appointment of a trustee by a United States 
         District Court to administer any Pension Plan;

                  (c)      the commencement by the PBGC, or any successor 
         thereto, of any proceeding to terminate any Pension Plan;

                  (d)      the failure of the Company or any Subsidiary to make
         any payment in respect of any Pension Plan required under Section 412
         of the Internal Revenue Code;
        
                  (e)      the withdrawal of the Company or any Subsidiary from
         any Pension Plan, including, without limitation, any multiemployer
         plan; or
        
                  (f)      the occurrence of a "reportable event" which is 
         required to be reported by the Company under Section 4043 of ERISA or a
         "prohibited transaction" as defined in Section 406 of ERISA or Section
         4975 of the Internal Revenue Code which in either case is likely to
         have a Material Adverse Effect.
        
         8.14     Foreign Employee Benefit Plans. Establish, maintain and 
operate all Foreign Employee Benefit Plans to comply in all material respects
with all laws, regulations and rules applicable thereto and the respective
requirements of the governing documents for such plans.
        
         8.15     Notices re Other Debt. Deliver or cause to be delivered to 
Agent within five (5) Business Days of receipt thereof a copy of each report,
notice or communication regarding potential or actual defaults delivered by or
on behalf of Company or any Subsidiary to the trustee under any of the
Indentures or to the holders of any instrument evidencing any Debt and each
notice or communication received by Company or any Subsidiary from any such
trustee or holder.

         8.16     Rating Change. Promptly notify Agent and each of the Banks of 
any change in Company's Moody's Rating or S&P Rating and furnish Agent and each
of the Banks with a copy of any report issued by Moody's or S&P in connection
therewith.

         8.17     Year 2000 Requirement. Review the areas in its business and
operations which could be materially adversely affected by, and develop a
program to address on a timely basis, the risk that computer applications used
by the Company and its Subsidiaries may be unable to recognize and perform
properly date-sensitive functions involving certain dates prior to and any date
after 


                                       50
<PAGE>   61
December 31, 1999; and complete by June 1, 1999 any reprogramming required to
permit the proper functioning, in and following the year 2000, of computer
systems and equipment containing embedded microchips owned or leased by the
Company or any of its Subsidiaries and the testing of all such systems and
equipment, as so reprogrammed.

         9.       NEGATIVE COVENANTS

         Company covenants and agrees that, until the Revolving Credit Maturity
Date and thereafter until final payment in full of the Indebtedness and the
performance by Company of all other obligations under this Agreement and the
other Loan Documents, without the prior written consent of the Majority Banks it
will not, and will not permit the Subsidiaries (including without limitation
Subsidiaries acquired or created after the date hereof) to:

         9.1      Capital Structure and Redemptions. Purchase, acquire or redeem
any of its capital stock (other than redemptions of the capital stock of Company
not to exceed the Stock Redemption Cap) or make any material change in its
capital structure other than the issuance of additional capital stock and
options with respect thereto.

         9.2      Business Purposes. Make any material changes in its business
objects or engage in business other than the Core Business.

         9.3      Mergers or Dispositions. Enter into any merger or
consolidation, except for Permitted Mergers, or sell, lease, transfer, relocate
or dispose of all, substantially all, or any material part of its assets, except
for Permitted Transfers.

         9.4      Indebtedness. Subject to the provisions of Section 9.16
hereof, become or remain obligated for any Debt, except for:

                  (a)      the Indebtedness;

                  (b)      current unsecured trade, utility and 
         non-extraordinary accounts payable arising in the ordinary course of
         Company's or any Subsidiary's business (including any such payables
         assumed by Company or a Subsidiary in connection with a Permitted
         Acquisition) and other Debt arising in the ordinary course of Company's
         or any Subsidiary's business;

                  (c)      Permitted Senior Debt, Permitted Subordinated Debt 
         and other existing Debt as set forth on SCHEDULE 9.4 annexed hereto;

                  (d)      Debt in respect of taxes, assessment, governmental 
         charges and claims for labor, materials or supplies to the extent that
         payment thereof is not required pursuant to Section 8.7 hereof;


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<PAGE>   62
                  (e)      Debt incurred in connection with the making of 
         Investments permitted under Section 9.8(b) hereof or in connection with
         the making of an Investment in the form of a loan to Company by a
         Subsidiary;

                  (f)      Debt in respect of interest rate exchange, swap, 
         collar or cap or similar agreements providing interest rate protection
         and foreign exchange contracts;

                  (g)      Secured purchase money Debt (including capitalized 
         leases) not to exceed $15,000,000 in the aggregate at any time
         outstanding incurred after the date hereof to finance the acquisition
         of fixed assets, provided that (A) such Debt has a scheduled maturity
         and is not due on demand and (B) immediately prior to and after giving
         effect to the incurrence of such Debt no Default or Event of Default
         has occurred and is continuing; and

                  (h)      Other unsecured Debt incurred after the date hereof 
         not to exceed $10,000,000 in the aggregate at any time, provided that
         (A) such Debt has a scheduled maturity and is not due on demand and (B)
         immediately prior to and after giving effect to the incurrence of such
         Debt, no Default or Event of Default has occurred and is continuing;

provided, however, in no event shall the Funded Debt of Company and its
Subsidiaries exceed $600,000,000 in the aggregate at any time.

         9.5      Liens. Permit or suffer any Lien to exist on any of its 
properties, real, personal or mixed, tangible or intangible, whether now owned
or hereafter acquired, except:

                  (a)      in favor of Agent, as security for the Indebtedness;

                  (b)      purchase money security interests in fixed assets to
         secure the purchase money Debt permitted under Section 9.4(g) hereof,
         provided that such security interest is (or was, to the extent such
         security interest exists at the time of a Permitted Acquisition)
         created substantially contemporaneously with the acquisition of such
         fixed assets and does not extend to any property other than the fixed
         asset so financed and provided further that the sum of all such
         purchase money Debt outstanding at any time shall not exceed the
         aggregate amount set forth in Section 9.4(g), hereof; and

                  (c)      the Permitted Encumbrances.

         9.6      Acquisitions. Subject to the provisions of Section 9.8 and 
Section 9.16 hereof, purchase or otherwise acquire or become obligated for the
purchase of all or substantially all or any material portion of the assets or
business interests of any Person, firm or corporation, or any shares of stock
(or other ownership interests) of any corporation, trusteeship or association,
or any business or going concern, or in any other manner effectuate or attempt
to effectuate an expansion of present business by acquisition, except for
Permitted Acquisitions and Permitted Mergers, provided, 


                                       52
<PAGE>   63
however, in no event shall Permitted Acquisitions and Permitted Mergers made or
incurred after the date hereof exceed Fifty Million Dollars ($50,000,000) in the
aggregate.

         9.7      Dividends. Declare or pay any dividends in cash or property 
on  or make any other distribution in cash or property with respect to any
shares of its capital stock or other equity interests, whether by reduction of
stockholders' equity or otherwise, except for (i) dividends and other
distributions by Subsidiaries to Company and (ii) so long as immediately prior
thereto and after giving effect thereto no Default and Event of Default has
occurred and is continuing, cash dividends on the capital stock of Company in
an amount not to exceed $12,500,000 in the aggregate during any fiscal quarter
of Company.
        
         9.8      Investments. Subject to the provisions of Section 9.16 hereof,
make or allow to remain outstanding any Investment in, or any loans or advances
to, any Person, firm, corporation or other entity or association, other than:

                           (a)      Permitted Investments;

                           (b)      Investments in Subsidiaries and Joint 
                  Ventures existing as of the date of this Agreement or
                  established subsequent to the date hereof (in compliance with
                  this Agreement);

                           (c)      Permitted Acquisitions (excluding any 
                  Investments owned by the target of the Permitted Acquisition
                  not otherwise permitted by Section 9.8(e) below);

                           (d)      the Investments set forth on SCHEDULE 9.8, 
                  hereto;

                           (e)      Investments in any Joint Venture owned by
                  the target of a Permitted Acquisition upon the effective date
                  of such Permitted Acquisition and not made in contemplation of
                  such Permitted Acquisition, which shall not exceed One Million
                  Dollars ($1,000,000) in the aggregate outstanding at any time
                  for all such Investments

                           (f)      Investments received in connection with the
                  bankruptcy or reorganization of suppliers and customers and in
                  settlement of delinquent obligations of, and other disputes
                  with, customers and suppliers arising in the ordinary course
                  of business; and

                           (g)      Investments in the form of non-cash 
                  consideration received in connection with a Permitted Transfer
                  in accordance with this Agreement;

provided, however, Company shall not make any of the Investments described in
clauses (a) through (g) above if immediately prior thereto and after giving
effect thereto, a Default or Event of Default 


                                       53
<PAGE>   64
shall have occurred and be continuing; and further provided that in no event
shall Investments consisting of loans or advances by Company to its Subsidiaries
exceed Fifteen Million Dollars ($15,000,000) in the aggregate at any time
outstanding.

         9.9      Accounts Receivable. Sell or assign any account, note or trade
acceptance receivable, except to Agent on behalf of the Banks or in the ordinary
course of business for collection.

         9.10     Transactions with Affiliates. Enter into any transaction with
any of its or their stockholders or officers or its or their Affiliates, except
in the ordinary course of business and on terms not materially less favorable
than would be usual and customary in similar transactions between Persons
dealing at arm's length.

         9.11     Permitted Subordinated Debt. (i) Amend, supplement or
otherwise modify the Subordinated Indenture or the Subordinated Notes (each as
in effect as of the date hereof) or the terms of any other Permitted
Subordinated Debt in any way that would be materially less advantageous to the
Company or materially adverse to the Banks, including, without limitation, with
respect to amount, maturity, amortization, interest rate, premiums, fees,
covenants, events of default, remedies and subordination provisions; or (ii)
declare or make any payment or prepayment on the Permitted Subordinated Debt if
immediately prior to such payment or after giving effect thereto a Default or
Event of Default shall have occurred and be continuing.

         9.12     Sale and Leaseback. Become liable, directly or indirectly,
with respect to any lease of any real or personal property (i) which it or one
of its Subsidiaries sold or transferred or will sell or transfer to any other
Person or (ii) which it or one of its Subsidiaries intends to use for
substantially the same purpose as any other real or personal property which has
been or will be sold or transferred by it or one of its Subsidiaries to any
other Person in connection with such lease.

         9.13     Corporate Documents. Amend, modify or otherwise change any of
the terms or provisions of any of its constituent documents (other than its
bylaws, in which case, any of the material terms or provisions thereof) as in
effect on the date hereof.

         9.14     Fiscal Year. Change its fiscal year for accounting or tax
purposes from a period consisting of the twelve month period ending on December
31 of each year.

         9.15     Senior Notes. (i) Amend, supplement or otherwise modify the
Senior Indentures or the Senior Notes (each as in effect as of the date hereof)
in any way that would be materially less advantageous to the Company or
materially adverse to the Banks, including, without limitation, with respect to
amount, maturity, amortization, interest rate, premiums, fees, covenants, events
of default and remedies; or (ii) purchase, redeem, prepay or repay any principal
of, premium, if any, interest or other amount payable in respect of the Senior
Notes, other than the Existing Senior Notes, provided that immediately prior and
after giving effect thereto no Default or Event of Default shall have occurred
and be continuing.


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<PAGE>   65
         9.16     Maximum Subsidiary Investment Amount. Allow the Maximum
Subsidiary Investment Amount to exceed Sixty Eight Million Dollars ($68,000,000)
in the aggregate at any time.

         10.      DEFAULTS

         10.1     Events of Default. The occurrence of any of the following
events shall constitute an Event of Default hereunder:

                  (a)      non-payment when due of (i) the principal or interest
         under any of the Notes issued hereunder in accordance with the terms
         thereof or (ii) any Fees;

                  (b)      non-payment of any money by Company under this    
         Agreement or under any of the Loan Documents, other than as set forth
         in subsection (a) above, within five (5) Business Days after written
         notice from Agent that the same is due and payable;

                  (c)      default in the observance or performance of any of 
         the conditions, covenants or agreements of Company set forth in Section
         2.7, 8.1, 8.3 through 8.5 (both inclusive), 8.7, 8.9, 8.11, 8.13
         through 8.18 (both inclusive), or 9 (in its entirety);

                  (d)      default in the observance or performance of any of 
         the other conditions, covenants or agreements set forth in this
         Agreement by Company and continuance thereof for a period of thirty
         (30) consecutive days;

                  (e)      any representation or warranty made by Company herein
         or in any instrument submitted pursuant hereto or by any other party to
         the Loan Documents proves untrue or misleading in any material adverse
         respect when made;

                  (f)      default in the observance or performance of or     
         failure to comply with any of the conditions, covenants or agreements
         of Company set forth in any of the other Loan Documents, and the
         continuance thereof beyond any period of grace or cure specified in any
         such document;

                  (g)      default in the payment of or failure to comply with
         the terms of any other obligation of Company or any of its
         Subsidiaries for Debt of Company or any of its Subsidiaries in excess
         of Ten Million Dollars ($10,000,000) in the aggregate which (taking
         into account applicable periods of notice or cure, if any), would
         permit the holder or holders thereto to accelerate the Debt or
         terminate its commitment thereunder;
        
                  (h)      the rendering of any judgment(s) for the payment of
         money in excess of the sum of Ten Million Dollars ($10,000,000)
         individually or in the aggregate against Company or any of its
         Subsidiaries, and such judgments shall remain unpaid, unvacated,
         unbonded or unstayed by appeal or otherwise for a period of sixty (60)
         consecutive days, except as 


                                       55
<PAGE>   66
         covered by adequate insurance with a reputable carrier and to the
         extent an action is pending in which an active defense is being made
         with respect thereto; provided, however, if such judgment(s) are in
         excess of Thirty Million Dollars ($30,000,000) in the aggregate, the
         entry thereof shall immediately constitute an Event of Default
         hereunder;

                  (i)      the occurrence of an "reportable event", as defined
         in ERISA, which is determined to constitute grounds for termination by
         the Pension Benefit Guaranty Corporation of any Pension Plan maintained
         or contributed to by or on behalf of the Company or any of its
         Subsidiaries for the benefit of any of its employees or for the
         appointment by the appropriate United States District Court of a
         trustee to administer such Pension Plan and such reportable event is
         not corrected and such determination is not revoked within sixty (60)
         days after notice thereof has been given to the plan administrator of
         such Pension Plan (without limiting any of Agent's or any Bank's other
         rights or remedies hereunder), or the institution of proceedings by the
         Pension Benefit Guaranty Corporation to terminate any such Pension Plan
         or to appoint a trustee by the appropriate United States District Court
         to administer any such Pension Plan;

                  (j)      the Company or any of its Subsidiaries shall be
         dissolved or liquidated (or any judgment, order or decree therefor
         shall be entered) other than in connection with a Permitted Merger or
         as otherwise expressly permitted hereunder; or if a creditors'
         committee shall have been appointed for the business of Company or any
         of its Subsidiaries; or if Company or any of its Subsidiaries shall
         have made a general assignment for the benefit of creditors or shall
         have been adjudicated bankrupt, or shall have filed a voluntary
         petition in bankruptcy or for reorganization or to effect a plan or
         arrangement with creditors or shall fail to pay its debts generally as
         such debts become due in the ordinary course of business (except as
         contested in good faith and for which adequate reserves are made in
         such party's Financial Statements) or becomes the subject of an
         involuntary petition in bankruptcy, or a reorganization, arrangement or
         creditor composition proceeding which is not dismissed within sixty
         (60) days of commencement thereof, or shall file an answer to a
         creditor's petition or other petition filed against it, admitting the
         material allegations thereof for an adjudication in bankruptcy or for
         reorganization; or shall have applied for or permitted the appointment
         of a receiver or trustee or custodian for any of its property or
         assets; or such receiver, trustee or custodian shall have been
         appointed for any of its property or assets (otherwise than upon
         application or consent of Company or any of its Subsidiaries); or if an
         order shall be entered approving any petition for reorganization of
         Company or any of its Subsidiaries; or the Company or any of its
         Subsidiaries shall take any action (corporate or other) authorizing or
         in furtherance of any of the actions described above in this
         subsection; or

                  (k)      the occurrence of a Change of Ownership or Control.

         10.2     Exercise of Remedies. If an Event of Default has occurred and
is continuing hereunder: (v) the Agent shall, upon being directed to do so by
the Majority Banks, declare the Revolving Credit Aggregate Commitment (and any
commitment to increase the Revolving Credit 


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<PAGE>   67
Aggregate Commitment) terminated; (w) the Agent shall, upon being directed to do
so by the Majority Banks, declare the entire unpaid principal Indebtedness,
including the Notes, immediately due and payable, without presentment, notice or
demand, all of which are hereby expressly waived by Company; (x) upon the
occurrence of any Event of Default specified in subsection 10.1(j), above, and
notwithstanding the lack of any declaration by Agent under preceding clause (w),
the entire unpaid principal Indebtedness, including the Notes, shall become
automatically and immediately due and payable, and the Revolving Credit
Aggregate Commitment shall be automatically and immediately terminated; (y) the
Agent shall, upon being directed to do so by the Majority Banks, demand
immediate delivery of cash collateral, and the Company and each Account Party
agrees to deliver such cash collateral upon demand, in an amount equal to the
maximum amount that may be available to be drawn at any time prior to the stated
expiration of all outstanding Letters of Credit; and (z) the Agent shall, if
directed to do so by the Majority Banks or the Banks, as applicable (subject to
the terms hereof), exercise any remedy permitted by this Agreement, the other
Loan Documents or law.

         10.3     Rights Cumulative. No delay or failure of Agent and/or Banks
in exercising any right, power or privilege hereunder shall affect such right,
power or privilege, nor shall any single or partial exercise thereof preclude
any other or further exercise thereof, or the exercise of any other power, right
or privilege. The rights of Agent and Banks under this Agreement are cumulative
and not exclusive of any right or remedies which Banks would otherwise have.

         10.4     Waiver by Company of Certain Laws. To the extent permitted by
applicable law, Company hereby agrees to waive, and does hereby absolutely and
irrevocably waive and relinquish the benefit and advantage of any valuation,
stay, appraisement, extension or redemption laws now existing or which may
hereafter exist, which, but for this provision, might be applicable to any sale
made under the judgment, order or decree of any court, on any claim for interest
on the Notes, or any security interest or mortgage contemplated by or granted
under or in connection with this Agreement. These waivers have been voluntarily
given, with full knowledge of the consequences thereof.

         10.5     Waiver of Defaults. No Event of Default shall be waived by the
Banks except in a writing signed by an officer of the Agent in accordance with
Section 14.11 hereof. No single or partial exercise of any right, power or
privilege hereunder, nor any delay in the exercise thereof, shall preclude any
other or further exercise of their rights by Agent or the Banks. No waiver of
any Event of Default shall extend to any other or further Event of Default. No
forbearance on the part of the Agent or the Banks in enforcing any of their
rights shall constitute a waiver of any of their rights. Company expressly
agrees that this Section may not be waived or modified by the Banks or Agent by
course of performance, estoppel or otherwise.


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<PAGE>   68
         10.6     Set Off. Upon the occurrence and during the continuance of any
Event of Default, each Bank may at any time and from time to time, without
notice to the Company (any requirement for such notice being expressly waived by
the Company) set off and apply against any and all of the obligations of the
Company now or hereafter existing under this Agreement, whether owing to such
Bank or any other Bank or the Agent, any and all deposits (general or special,
time or demand, provisional or final) at any time held and other indebtedness at
any time owing by such Bank to or for the credit or the account of the Company
and any property of the Company from time to time in possession of such Bank,
irrespective of whether or not such deposits held or indebtedness owing by such
Bank may be contingent and unmatured and regardless of whether any collateral
then held by Agent or any Bank is adequate to cover the Indebtedness. Promptly
following any such setoff, such Bank shall give written notice to Agent and to
Company of the occurrence thereof. The Company hereby grants to the Banks and
the Agent a lien on and security interest in all such deposits, indebtedness and
property as collateral security for the payment and performance of all of the
obligations of the Company under this Agreement. The rights of each Bank under
this Section 10.6 are in addition to the other rights and remedies (including,
without limitation, other rights of setoff) which such Bank may have.

         11.      PAYMENTS, RECOVERIES AND COLLECTIONS

         11.1     Payment Procedure.

                  (a)      All payments by Company of principal of, or interest
         on, the Notes, or any other Indebtedness, shall be made on the date
         specified for payment under this Agreement not later than 11:00 a.m.
         (Detroit time) in immediately available funds to Agent, for the ratable
         account of the Banks, at Agent's office located at One Detroit Center,
         Detroit, Michigan 48226, (care of Agent's Eurocurrency Lending Office,
         for Eurocurrency-based Advances). Upon receipt by the Agent of each
         such payment, the Agent shall make prompt payment in like funds
         received to each Bank as appropriate, or, in respect of
         Eurocurrency-based Advances, to such Bank's Eurocurrency Lending
         Office.

                  (b)      Unless the Agent shall have been notified by Company 
         prior to the date on which any payment to be made by Company is due
         that Company does not intend to remit such payment, the Agent may, in
         its sole discretion and without obligation to do so, assume that the
         Company has remitted such payment when so due and the Agent may, in
         reliance upon such assumption, make available to each Bank on such
         payment date an amount equal to such Bank's share of such assumed
         payment. If Company has not in fact remitted such payment to the Agent
         each Bank shall forthwith on demand repay to the Agent the amount of
         such assumed payment made available or transferred to such Bank,
         together with the interest thereon, in respect of each day from and
         including the date such amount was made available by the Agent to such
         Bank to the date such amount is repaid to the Agent at a rate per annum
         equal to (i) for Prime-based Advances, the Federal Funds Effective Rate
         (daily average), as the same may vary from time to time, and (ii) with
         respect to Eurocurrency-based Advances, Agent's aggregate marginal cost
         (including the cost of maintaining any 


                                       58
<PAGE>   69
         required reserves or deposit insurance and of any fees, penalties,
         overdraft charges or other costs or expenses incurred by Agent) of
         carrying such amount.

                  (c)      Subject to the definition of Interest Period, 
         whenever any payment to be made hereunder shall otherwise be due on a
         day which is not a Business Day, such payment shall be made on the
         next succeeding Business Day and such extension of time shall be
         included in computing interest, if any, in connection with such
         payment.
        
                  (d)      Subject to the provisions of Sections 14.12 and 14.14
         hereof, all payments to be made by Company hereunder shall be made
         without set-off or counterclaim and without deduction for or on account
         of any present or future withholding or other taxes of any nature
         imposed by any governmental authority thereof or any federation or
         organization of which such governmental authority may at the time of
         payment be a member, unless Company is compelled by law to make payment
         subject to such tax. In such event, Company shall

                  (i)      pay to the Agent, for Agent's own account and/or, as
                  the case may be, for the account of the Banks, such additional
                  amount (the "Gross-Up") as may be necessary to ensure that the
                  Agent and the Banks receive a net amount equal to the full
                  amount which would have been receivable had payment not been
                  made subject to such tax; and

                  (ii)     remit such tax to the relevant taxing authorities
                  according to applicable law, and send to the Agent such
                  certificates or certified copy receipts as the Agent shall
                  reasonably require as proof of the payment by the Company of
                  any such taxes payable by the Company.

         If Agent or any Bank receives a cash refund with respect to taxes paid
         by Company pursuant to this Section 11.1(d), it shall promptly remit
         such cash refund, in the amount received, to Company.

         As used herein, the terms "tax", "taxes" and "taxation" include all
         existing taxes, levies, imposts, duties, charges, fees, deductions and
         withholdings and any restrictions or conditions resulting in a charge
         together with interest thereon and fines and penalties with respect
         thereto which may be imposed by reason of any violation or default with
         respect to the law regarding such tax, assessed as a result of or in
         connection with the transactions hereunder, or the payment and or
         receipt of funds hereunder, or the payment or delivery of funds into or
         out of any jurisdiction other than the United States (whether assessed
         against Company, Agent or any of the Banks).

         11.2     Pro-rata Recovery. If any Bank shall obtain any payment or 
other recovery (whether voluntary, involuntary, by application of offset or
otherwise) on account of principal of, or interest on, any of the Indebtedness
in excess of its pro rata share of payments then or thereafter obtained by all
Banks upon principal of and interest on all Indebtedness, such Bank shall
purchase from the other 



                                       59
<PAGE>   70
Banks such participations in the Revolving Credit Notes and/or Letter of Credit
Obligations held by them as shall be necessary to cause such purchasing Bank to
share the excess payment or other recovery ratably in accordance with the
Percentage with each of them; provided, however, that if all or any portion of
the excess payment or other recovery is thereafter recovered from such
purchasing holder, the purchase shall be rescinded and the purchase price
restored to the extent of such recovery, but without interest.

         11.3     Deposits and Accounts. In addition to and not in limitation 
of any rights of any Bank or other holder of any of the Notes under applicable
law, each Bank and each other such holder shall, upon acceleration of the
Indebtedness under the Notes and without notice or demand of any kind, have the
right to appropriate and apply to the payment of the Notes owing to it any and
all balances, credits, deposits, accounts or moneys of Company then or
thereafter with such Bank or other holder; provided, however, that any such
amount so applied by any Bank or other holder on any of the Notes owing to it
shall be subject to the provisions of Section 11.2, hereof.
        
         12.      CHANGES IN LAW OR CIRCUMSTANCES; INCREASED COSTS


                                       60
<PAGE>   71
         12.1     Reimbursement of Prepayment Costs. If Company makes any
payment of principal with respect to any Eurocurrency-based Advance or Quoted
Rate Advance (or converts or refunds, or attempts to convert or refund any such
Advance) on any day other than the last day of the Interest Period applicable
thereto (whether voluntarily, by acceleration, or otherwise), or if Company
fails to borrow, refund or convert any Eurocurrency-based Advance or Quoted Rate
Advance after notice has been given by Company to Agent in accordance with the
terms hereof requesting such Advance, or if Company fails to make any payment of
principal or interest in respect of a Eurocurrency-based Advance or Quoted Rate
Advance when due, Company shall reimburse Agent and each Bank, as the case may
be, on demand for any resulting loss, cost or expense incurred by Agent and
Banks, as the case may be, as a result thereof, including, without limitation,
any such loss, cost or expense incurred in obtaining, liquidating, employing or
redeploying deposits from third parties, whether or not Agent and Banks, as the
case may be, shall have funded or committed to fund such Advance. Such amount
payable by Company to Agent and Banks, as the case may be, may include, without
limitation, an amount equal to the excess, if any, of (a) the amount of interest
which would have accrued on the amount so prepaid, or not so borrowed, refunded
or converted, for the period from the date of such prepayment or of such failure
to borrow, refund or convert, through the last day of the relevant Interest
Period, at the applicable rate of interest for said Advance(s) provided under
this Agreement, over (b) the amount of interest (as reasonably determined by
Agent and Banks, as the case may be) which would have accrued to Agent and
Banks, as the case may be, on such amount by placing such amount on deposit for
a comparable period with leading banks in the interbank eurodollar market.
Calculation of any amounts payable to any Bank (including Swing Line Bank) under
this paragraph shall be made as though such Bank shall have actually funded or
committed to fund the relevant Advance through the purchase of an underlying
deposit in an amount equal to the amount of such Advance and having a maturity
comparable to the relevant Interest Period; provided, however, that any Bank may
fund any Eurocurrency-based Advance or Quoted Rate Advance in any manner it
deems fit and the foregoing assumptions shall be utilized only for the purpose
of the calculation of amounts payable under this paragraph. Upon the written
request of Company, Agent and Banks shall deliver to Company a certificate
setting forth the basis for determining such losses, costs and expenses, which
certificate shall be conclusively presumed correct, absent manifest error.

         12.2     Agent's Eurocurrency Lending Office. For any Advance to which
the Eurocurrency-based Rate is applicable, if Agent shall designate a
Eurocurrency Lending Office which maintains books separate from those of the
rest of Agent, Agent shall have the option of maintaining and carrying the
relevant Advance on the books of such Eurocurrency Lending Office.

         12.3     Circumstances Affecting Eurocurrency-based Rate Availability.
If with respect to any Interest Period, Agent or any of the Banks (after
consultation with Agent) shall determine that, by reason of circumstances
affecting the interbank markets generally, deposits in Eurocurrencys in the
applicable amounts are not being offered to the Agent or such Bank for such
Interest Period, then Agent shall forthwith give notice thereof to the Company.
Thereafter, until Agent notifies Company that such circumstances no longer
exist, the obligation of Banks to make Eurocurrency-based Advances, and the
right of Company to convert an Advance to or refund an Advance as a
Eurocurrency-based Advance shall be suspended, and the Company shall repay in
full (or cause to 


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<PAGE>   72
be repaid in full) the then outstanding principal amount of each such
Eurocurrency-based Advance covered hereby together with accrued interest
thereon, any amounts payable under Section 12.1, hereof, and all other amounts
payable hereunder on the last day of the then current Interest Period applicable
to such Advance. Upon the date for repayment as aforesaid and unless Company
notifies Agent to the contrary within two (2) Business Days after receiving a
notice from Agent pursuant to this Section, such outstanding principal amount
shall be converted to a Prime-based Advance as of the last day of such Interest
Period.

         12.4     Laws Affecting Eurocurrency-based Advance Availability. In the
event that any applicable law, rule or regulation (whether domestic or foreign)
now or hereafter in effect and whether or not currently applicable to any Bank
or the Agent or any interpretation or administration thereof by any governmental
authority charged with the interpretation or administration thereof, or
compliance by the Agent or any of the Banks (or any of their respective
Eurocurrency Lending Offices) with any request or directive (whether or not
having the force of law) of any such authority, shall make it unlawful or
impossible for any of the Banks (or any of their respective Eurocurrency Lending
Offices) to honor its obligations hereunder to make or maintain any Advance with
interest at the Eurocurrency-based Rate, such Bank, or the Agent, shall notify
the Company (and the Agent, as the case may be) and the right of Company to
convert an Advance or refund an Advance as a Eurocurrency-based Advance, shall
be suspended and thereafter Company may select as Applicable Interest Rates only
those which remain available and which are permitted to be selected hereunder,
and if any of the Banks may not lawfully continue to maintain an Advance to the
end of the then current Interest Period applicable thereto as a
Eurocurrency-based Advance, Company shall immediately prepay such Advance,
together with interest to the date of payment, and any amounts payable under
Section 12.1 with respect to such prepayment and the applicable Advance shall
immediately be converted to a Prime-based Advance and the Prime-based Rate shall
be applicable thereto.

         12.5     Increased Cost of Eurocurrency-based Advances. In the event
that any applicable law, rule or regulation (whether domestic or foreign) now or
hereafter in effect and whether or not currently applicable to any Bank or the
Agent or any interpretation or administration thereof by any governmental
authority, central bank or comparable agency charged with the interpretation or
administration thereof, or compliance by Agent or any of the Banks (or their
respective Eurocurrency Lending Offices) with any request or directive (whether
or not having the force of law) made by any such authority, central bank or
comparable agency after the date hereof:

                  (a)      shall subject the Agent or any of the Banks (or their
         respective Eurocurrency Lending Offices) to any tax, duty or other
         charge with respect to any Advance or any Note or shall change the
         basis of taxation of payments to the Agent or any of the Banks of the
         principal of or interest on any Advance or any Note or any other
         amounts due under this Agreement in respect thereof (except for changes
         in the rate of tax on the overall net income or revenues of the Agent
         or of any of the Banks (or their respective Eurocurrency Lending
         Offices) imposed by the United States of America or the jurisdiction in
         which such Bank's principal executive office is located); or


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<PAGE>   73
                  (b)      shall impose, modify or deem applicable any reserve
         (including, without limitation, any imposed by the Board of Governors
         of the Federal Reserve System), special deposit or similar requirement
         against assets of, deposits with or for the account of, or credit
         extended by the Agent or any of the Banks (or their respective
         Eurocurrency Lending Offices) or shall impose on the Agent or any of
         the Banks or the interbank markets any other condition affecting any
         Advance or any of the Notes;

and the result of any of the foregoing is to increase the costs to the Agent or
any of the Banks of making, funding or maintaining any part of the Indebtedness
hereunder as a Eurocurrency-based Advance or to reduce the amount of any sum
received or receivable by the Agent or any of the Banks under this Agreement or
under the Notes in respect of a Eurocurrency-based Advance then Agent or Bank,
as the case may be, shall promptly notify the Company of such fact and demand
compensation therefor and, within fifteen (15) days after such notice, Company
agrees to pay to Agent or such Bank such additional amount or amounts as will
compensate Agent or such Bank or Banks for such increased cost or reduction. A
certificate of Agent or such Bank setting forth the basis for determining such
additional amount or amounts necessary to compensate or such Bank or Banks shall
be conclusively presumed to be correct save for manifest error.

         12.6     Other Increased Costs. In the event that after the date hereof
the adoption of or any change in any applicable law, treaty, rule or regulation
(whether domestic or foreign) now or hereafter in effect and whether or not
presently applicable to any Bank or Agent, or any interpretation or
administration thereof by any governmental authority charged with the
interpretation or administration thereof, or compliance by any Bank or Agent
with any guideline, request or directive of any such authority (whether or not
having the force of law), including any risk based capital guidelines, affects
or would affect the amount of capital required or expected to be maintained by
such Bank or Agent (or any corporation controlling such Bank or Agent) and such
Bank or Agent, as the case may be, determines that the amount of such capital is
increased by or based upon the existence of such Bank's or Agent's obligations
or Advances hereunder and such increase has the effect of reducing the rate of
return on such Bank's or Agent's (or such controlling corporation's) capital as
a consequence of such obligations or Advances hereunder to a level below that
which such Bank or Agent (or such controlling corporation) could have achieved
but for such circumstances (taking into consideration its policies with respect
to capital adequacy) by an amount deemed by such Bank or Agent to be material,
then the Company shall pay to such Bank or Agent, as the case may be, from time
to time, upon request by such Bank or Agent, additional amounts sufficient to
compensate such Bank or Agent (or such controlling corporation) for any increase
in the amount of capital and reduced rate of return which such Bank or Agent
reasonably determines to be allocable to the existence of such Bank's or Agent's
obligations or Advances hereunder. A statement as to the amount of such
compensation, prepared in good faith and in reasonable detail by such Bank or
Agent, as the case may be, shall be submitted by such Bank or by Agent to the
Company, reasonably promptly after becoming aware of any event described in this
Section 12.6 and shall be conclusive, absent manifest error in computation.


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<PAGE>   74
         13.      AGENT

         13.1     Appointment of Agent. Each Bank and the holder of each Note
irrevocably appoints and authorizes the Agent to act on behalf of such Bank or
holder under this Agreement and the Loan Documents and to exercise such powers
hereunder and thereunder as are specifically delegated to Agent by the terms
hereof and thereof, together with such powers as may be reasonably incidental
thereto, including without limitation the power to execute or authorize the
execution of financing or similar statements or notices, and other documents. In
performing its functions and duties under this Agreement, the Agent shall act
solely as agent of the Banks and does not assume and shall not be deemed to have
assumed any obligation towards or relationship of agency or trust with or for
Company. Each Bank agrees (which agreement shall survive any termination of this
Agreement) to reimburse Agent for all reasonable out-of-pocket expenses
(including in-house and outside attorneys' fees and disbursements) incurred by
Agent hereunder or in connection herewith or with an Event of Default or in
enforcing the obligations of Company under this Agreement or the Loan Documents
or any other instrument executed pursuant hereto, and for which Agent is not
reimbursed by Company, pro rata according to such Bank's Percentage. Agent shall
not be required to take any action under the Loan Documents, or to prosecute or
defend any suit in respect of the Loan Documents, unless indemnified to its
satisfaction by the Banks against loss, costs, liability and expense. If any
indemnity furnished to Agent shall become impaired, it may call for additional
indemnity and cease to do the acts indemnified against until such additional
indemnity is given.

         13.2     Deposit Account with Agent. Company hereby authorizes Agent, 
in Agent's sole discretion, to charge its general deposit account(s), if any,
maintained with Agent for the amount of any principal, interest, or other
amounts or costs due under this Agreement when the same become due and payable
under the terms of this Agreement or the Notes.

         13.3     Scope of Agent's Duties. The Agent shall have no duties or
responsibilities except those expressly set forth herein, and shall not, by
reason of this Agreement or otherwise, have a fiduciary relationship with any
Bank (and no implied covenants or other obligations shall be read into this
Agreement against the Agent). Neither Agent nor any of its directors, officers,
employees or agents shall be liable to any Bank for any action taken or omitted
to be taken by it under this Agreement or any document executed pursuant hereto,
or in connection herewith or therewith with the consent or at the request of the
Majority Banks or in the absence of their own gross negligence or wilful
misconduct, nor be responsible for or have any duties to ascertain, inquire into
or verify (a) any recitals or warranties herein or therein, (b) the
effectiveness, enforceability, validity or due execution of this Agreement or
any document executed pursuant hereto or any security thereunder, (c) the
performance by Company of its obligations hereunder or thereunder, or (d) the
satisfaction of any condition hereunder or thereunder, including without
limitation the making of any Advance or the issuance of any Letter of Credit.
Agent shall be entitled to rely upon any certificate, notice, document or other
communication (including any cable, telegraph, telex, facsimile transmission or
oral communication) believed by it to be genuine and correct and to have been
sent or given by or on behalf of a proper person. Agent may treat the payee of
any Note as the holder thereof. Agent may employ agents and may consult with
legal counsel (who may be counsel for Company), independent 


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<PAGE>   75
public accountants and other experts selected by it and shall not be liable to
the Banks (except as to money or property received by them or their authorized
agents), for the negligence or misconduct of any such agent selected by it with
reasonable care or for any action taken or omitted to be taken by it in good
faith in accordance with the advice of such counsel, accountants or experts.

         13.4     Successor Agent. Agent may resign as such at any time upon at
least thirty (30) days prior notice to Company and all Banks. If Agent at any
time shall resign or if the office of Agent shall become vacant for any other
reason, Majority Banks shall, by written instrument, appoint successor agent(s)
satisfactory to such Majority Banks, and, so long as no Default or Event of
Default has occurred and is continuing, to Company; provided, that Company shall
be entitled to deal with the Agent until receiving notice of appointment of a
successor agent. Such successor agent shall thereupon become the Agent
hereunder, as applicable, and shall be entitled to receive from the prior Agent
such documents of transfer and assignment as such successor Agent may reasonably
request. Any such successor Agent shall be a commercial bank organized under the
laws of the United States or any state thereof and shall have a combined capital
and surplus of at least $500,000,000. If a successor is not so appointed or does
not accept such appointment before the resigning Agent's resignation becomes
effective, the resigning Agent may appoint a temporary successor which is one of
the Banks to act until such appointment by the Majority Banks is made and
accepted or if no such temporary successor is appointed as provided above by the
resigning Agent, the Majority Banks shall thereafter perform all of the duties
of the resigning Agent hereunder until such appointment by the Majority Banks is
made and accepted. Such successor Agent shall succeed to all of the rights and
obligations of the resigning Agent as if originally named. The resigning Agent
shall duly assign, transfer and deliver to such successor Agent all moneys at
the time held by the resigning Agent hereunder after deducting therefrom its
expenses for which it is entitled to be reimbursed. Upon such succession of any
such successor Agent, the provisions of this Article 13 shall continue in effect
for the benefit of the resigning Agent in respect of any actions taken or
omitted to be taken by it while it was acting as Agent.

         13.5     Loans by Agent. Comerica Bank and its successors and assigns,
in its capacity as a Bank hereunder, shall have the same rights and powers
hereunder as any other Bank and may exercise or refrain from exercising the same
as though it were not the Agent. Comerica Bank and its Affiliates may (without
having to account therefor to any Bank) accept deposits from, lend money to, and
generally engage in any kind of banking, trust, financial advisory or other
business with Company (or the Subsidiaries of Company) as if it were not acting
as Agent hereunder, and may accept fees and other consideration therefor without
having to account for the same to the Banks.

         13.6     Credit Decisions. Each Bank acknowledges that it has,
independently of Agent and each other Bank and based on the Financial Statements
of Company and such other documents, information and investigations as it has
deemed appropriate, made its own credit decision to extend credit hereunder from
time to time. Each Bank also acknowledges that it will, independently of Agent
and each other Bank and based on such other documents, information and
investigations as it shall deem appropriate at any time, continue to make its
own credit decisions as to exercising or 


                                       65
<PAGE>   76
not exercising from time to time any rights and privileges available to it under
this Agreement or any document executed pursuant hereto.

         13.7     Agent's Fees. Commencing on January 4, 1999 and on the first
Business Day of each succeeding year until the Indebtedness has been repaid and
no commitment to fund any Advance hereunder is outstanding, Company shall pay to
Agent an annual agency fee and such other fees and charges as set forth in a
letter agreement between Company and Agent dated October 26, 1998 (and executed
by Company on October 30, 1998), as may be amended, restated, and replaced from
time to time. The Agent's Fees described in this Section 13.7 shall not be
refundable under any circumstance.

         13.8     Authority of Agent to Enforce Notes and This Agreement. Each
Bank, subject to the terms and conditions of this Agreement, authorizes the
Agent with full power and authority as attorney-in-fact to institute and
maintain actions, suits or proceedings for the collection and enforcement of the
Notes and to file such proofs of debt or other documents as may be necessary to
have the claims of the Banks allowed in any proceeding relative to Company, or
any of its Subsidiaries, or their respective creditors or affecting their
respective properties, and to take such other actions which Agent considers to
be necessary or desirable for the protection, collection and enforcement of the
Notes, this Agreement or the Loan Documents.

         13.9     Indemnification. The Banks agree to indemnify the Agent (to
the extent not reimbursed by Company, but without limiting any obligation of
Company to make such reimbursement), ratably according to their respective
Percentages, from and against any and all claims, damages, losses, liabilities,
costs or expenses of any kind or nature whatsoever (including, without
limitation, fees and disbursements of counsel) which may be imposed on, incurred
by, or asserted against the Agent in any way relating to or arising out of this
Agreement, any of the other Loan Documents or the transactions contemplated
hereby or any action taken or omitted by the Agent under this Agreement or any
of the other Loan Documents; provided, however, that no Bank shall be liable for
any portion of such claims, damages, losses, liabilities, costs or expenses
resulting from the Agent's gross negligence or willful misconduct. Without
limitation of the foregoing, each Bank agrees to reimburse the Agent promptly
upon demand for its ratable share of any out-of-pocket expenses (including,
without limitation, fees and expenses of counsel) incurred by the Agent in
connection with the preparation, execution, delivery, administration,
modification, amendment or enforcement (whether through negotiations, legal
proceedings or otherwise) of, or legal advice in respect of rights or
responsibilities under, this Agreement or any of the other Loan Documents, to
the extent that the Agent is not reimbursed for such expenses by Company, but
without limiting the obligation of Company to make such reimbursement. Each Bank
agrees to reimburse the Agent promptly upon demand for its ratable share of any
amounts owing to the Agent by the Banks pursuant to this Section. If the
indemnity furnished to the Agent under this Section shall, in the judgment of
the Agent, be insufficient or become impaired, the Agent may call for additional
indemnity from the Banks and cease, or not commence, to take any action until
such additional indemnity is furnished.


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<PAGE>   77
         13.10    Knowledge of Default. It is expressly understood and agreed
that the Agent shall be entitled to assume that no Event of Default has occurred
and is continuing, unless the officers of the Agent immediately responsible for
matters concerning this Agreement shall have been notified in a writing
specifying such Event of Default and stating that such notice is a "notice of
default" by a Bank or by Company. Upon receiving such a notice, the Agent shall
promptly notify each Bank of such Event of Default and provide each Bank with a
copy of such notice. Agent shall also furnish the Banks, promptly upon receipt,
with copies of all other notices or other information required to be provided by
Company under this Agreement.

         13.11    Agent's Authorization; Action by Banks. Except as otherwise
expressly provided herein, whenever the Agent is authorized and empowered
hereunder on behalf of the Banks to give any approval or consent, or to make any
request, or to take any other action on behalf of the Banks (including without
limitation the exercise of any right or remedy hereunder or under the other Loan
Documents), the Agent shall be required to give such approval or consent, or to
make such request or to take such other action only when so requested in writing
by the Majority Banks or all of the Banks, as applicable hereunder. Action that
may be taken by Majority Banks or all of the Banks, as the case may be (as
provided for hereunder) may be taken (i) pursuant to a vote at a meeting (which
may be held by telephone conference call) as to which all of the Banks have been
given reasonable advance notice, or (ii) pursuant to the written consent of the
requisite Percentages of the Banks as required hereunder, provided that all of
the Banks are given reasonable advance notice of the requests for such consent.

         13.12    Enforcement Actions by the Agent. Except as otherwise
expressly provided under this Agreement or in any of the other Loan Documents
and subject to the terms hereof, Agent will take such action, assert such rights
and pursue such remedies under this Agreement and the other Loan Documents as
the Majority Banks or all of the Banks, as the case may be (as provided for
hereunder), shall direct; provided, however, that the Agent shall not be
required to act or omit to act if, in the judgment of the Agent, such action or
omission may expose the Agent to personal liability or is contrary to this
Agreement, any of the other Loan Documents or applicable law. Except as
expressly provided above or elsewhere in this Agreement or the other Loan
Documents, no Bank (other than the Agent, acting in its capacity as agent) shall
be entitled to take any enforcement action of any kind under any of the Loan
Documents.

         14.      MISCELLANEOUS

         14.1     Accounting Principles. Where the character or amount of any 
asset or liability or item of income or expense is required to be determined or
any consolidation or other accounting computation is required to be made for the
purposes of this Agreement, it shall be done, unless otherwise specified herein,
in accordance with GAAP. Furthermore, all Financial Statements required to be
delivered hereunder shall be prepared in accordance with GAAP.

         14.2     Consent to Jurisdiction. Company and Banks hereby irrevocably
submit to the non-exclusive jurisdiction of any United States Federal or
Michigan state court sitting in Detroit in any action or proceeding arising out
of or relating to this Agreement or any of the other Loan Documents 


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<PAGE>   78
and Company and Banks hereby irrevocably agree that all claims in respect of
such action or proceeding may be heard and determined in any such United States
Federal or Michigan state court. Company irrevocably consents to the service of
any and all process in any such action or proceeding brought in any court in or
of the State of Michigan by the delivery of copies of such process to Company at
its address specified on the signature page hereto or by certified mail directed
to such address or such other address as may be designated by Company in a
notice to the other parties that complies as to delivery with the terms of
Section 14.6. Nothing in this Section shall affect the right of the Banks and
the Agent to serve process in any other manner permitted by law or limit the
right of the Banks or the Agent (or any of them) to bring any such action or
proceeding against Company or any of its property in the courts of any other
jurisdiction. Company hereby irrevocably waives any objection to the laying of
venue of any such suit or proceeding in the above described courts.

         14.3     Law of Michigan. This Agreement and the Notes have been
delivered at Detroit, Michigan, and shall be governed by and construed and
enforced in accordance with the laws of the State of Michigan except as and to
the extent expressed to the contrary in any of the Loan Documents. Whenever
possible each provision of this Agreement shall be interpreted in such manner as
to be effective and valid under applicable law, but if any provision of this
Agreement shall be prohibited by or invalid under applicable law, such provision
shall be ineffective to the extent of such prohibition or invalidity, without
invalidating the remainder of such provision or the remaining provisions of this
Agreement.

         14.4     Interest. In the event the obligation of Company to pay
interest on the principal balance of the Notes is or becomes in excess of the
maximum interest rate which Company is permitted by law to contract or agree to
pay, giving due consideration to the execution date of this Agreement, then, in
that event, the rate of interest applicable with respect to each Bank's
Percentage shall be deemed to be immediately reduced to such maximum rate and
all previous payments in excess of the maximum rate shall be deemed to have been
payments in reduction of principal and not of interest.

         14.5     Closing Costs and Other Costs; Indemnification. (a) Company
agrees to pay, or reimburse the Agent for payment of, on demand (i) all
reasonable closing costs and expenses, including, by way of description and not
limitation, in-house and outside attorney fees and advances, appraisal and
accounting fees, and lien search fees incurred by Agent in connection with the
commitment, consummation and closing of the loans contemplated hereby or in
connection with the administration of this Agreement or any amendment,
refinancing or restructuring of the credit arrangements provided under this
Agreement, (ii) all stamp and other taxes and fees payable or determined to be
payable in connection with the execution, delivery, filing, recording or
amendment of this Agreement and the Loan Documents and the consummation of the
transactions contemplated hereby, and any and all liabilities with respect to or
resulting from any delay in paying or omitting to pay such taxes or fees, and
(iii) all reasonable costs and expenses of the Agent or any of the Banks
(including reasonable fees and expenses of outside counsel (but without
duplication of fees and expenses for the same services) in connection with any
action or proceeding relating to a court order, injunction or other process or
decree restraining or seeking to restrain the Agent or any of the Banks 


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<PAGE>   79
from paying any amount under, or otherwise relating in any way to, any Letter of
Credit and any and all costs and expenses which any of them may incur relative
to any payment under any Letter of Credit. At Agent's option, all of said
amounts required to be paid by Company, if not paid when due, may be charged by
Agent as a Prime-based Advance against the Indebtedness.

                  (b)      Company agrees to indemnify and save Agent and each
of the Banks harmless from all loss, cost, damage, liability or expenses,
including reasonable in-house and outside attorneys' fees and disbursements (but
without duplication of fees and expenses for the same services), incurred by
Agent and the Banks by reason of an Event of Default, or enforcing the
obligations of Company under this Agreement or any of the other Loan Documents
or in the prosecution or defense of any action or proceeding concerning any
matter growing out of or connected with this Agreement or any of the other Loan
Documents, excluding, however, any loss, cost, damage, liability or expenses
arising solely as a result of the gross negligence or willful misconduct of the
party seeking to be indemnified under this Section 14.5(b).

                  (c)      Company agrees to defend, indemnify and hold harmless
Agent and each of the Banks, and their respective employees, agents, officers
and directors from and against any and all claims, demands, penalties, fines,
liabilities, settlements, damages, costs or expenses of whatever kind or nature
arising out of or related to (i) the presence, disposal, release or threatened
release of any Hazardous Materials on, from or affecting any premises owned or
occupied by Company or any of its Subsidiaries, (ii) any personal injury
(including wrongful death) or property damage (real or personal) arising out of
or related to such Hazardous Materials, (iii) any lawsuit or other proceeding
brought or threatened, settlement reached or governmental order or decree
relating to such Hazardous Materials, (iv) the cost of removal of all Hazardous
Materials from all or any portion of any premises owned by Company or its
Subsidiaries, (v) the taking of necessary precautions to protect against the
release of Hazardous Materials on or affecting any premises owned by Company or
any of its Subsidiaries, (vi) complying with all Hazardous Material Laws and/or
(vii) any violation of Hazardous Material Laws, including without limitation,
reasonable attorneys and consultants fees, investigation and laboratory fees,
environmental studies required by Agent or any Bank in connection with the
violation of Hazardous Material Laws (whether before or after the occurrence of
any Default or Event of Default hereunder), court costs and litigation expenses,
excluding however, those arising as a result of its or their gross negligence or
willful misconduct. The obligations of Company under this Section 14.5(c) shall
be in addition to any and all other obligations and liabilities Company may have
to Agent or any of the Banks at common law or pursuant to any other agreement.

         14.6     Notices. Except as expressly provided otherwise in this 
Agreement, all notices and other communications provided to any party hereto
under this Agreement or any other Loan Document shall be in writing and shall be
given by personal delivery, by mail, by reputable overnight courier, by telex or
by facsimile and addressed or delivered to it at its address set forth on the
signature pages hereof or at such other address as may be designated by such
party in a notice to the other parties that complies as to delivery with the
terms of this Section 14.6. Any notice, if personally delivered or if mailed and
properly addressed with postage prepaid and sent by registered 


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<PAGE>   80
or certified mail, shall be deemed given when received or when delivery is
refused; any notice, if given to a reputable overnight courier and properly
addressed, shall be deemed given two (2) Business Days after the date on which
it was sent, unless it is actually received sooner by the named addressee; and
any notice, if transmitted by telex or facsimile, shall be deemed given when
received (answerback confirmed in the case of telexes and receipt confirmed in
the case of telecopies). Agent may, but shall not be required to, take any
action on the basis of any notice given to it by telephone, but the giver of any
such notice shall promptly confirm such notice in writing or by telex or
facsimile, and such notice will not be deemed to have been received until such
confirmation is deemed received in accordance with the provisions of this
Section set forth above. If such telephonic notice conflicts with any such
confirmation, the terms of such telephonic notice shall control.

         14.7     Further Action. Company, from time to time, upon written 
request of Agent will make, execute, acknowledge and deliver or cause to be
made, executed, acknowledged and delivered, all such further and additional
instruments, and take all such further action as may reasonably be required to
carry out the intent and purpose of this Agreement or the other Loan Documents,
and to provide for Advances under and payment of the Notes, according to the
intent and purpose herein and therein expressed.

         14.8     Successors and Assigns; Participations; Assignments.

                  (a)      This Agreement shall be binding upon and shall inure
to the benefit of Company, the Agent and the Banks and their respective
successors and assigns.

                  (b)      The foregoing shall not authorize any assignment by
Company of its rights or duties hereunder, and, except as otherwise provided
herein, no such assignment shall be made (or effective) without the prior
written approval of the Banks.

                  (c)      Company and Agent acknowledge that each of the Banks 
may at any time and from time to time, subject to the terms and conditions
hereof, assign or grant participations in such Bank's rights and obligations
hereunder and under the other Loan Documents to any commercial bank, savings and
loan association, insurance company, pension fund, mutual fund, loan or debt
fund, commercial finance company or other similar financial institution, the
identity of which institution is approved by Company and Agent, such approval
not to be unreasonably withheld or delayed; provided, however, that (i) the
approval of Company shall not be required upon the occurrence and during the
continuance of a Default or Event of Default, and (ii) the approval of Company
and Agent shall not be required for any such sale, transfer, assignment or
participation to the Affiliate of an assigning Bank, any other Bank or any
Federal Reserve Bank. Company authorizes each Bank to disclose to any
prospective assignee or participant, once approved by Company and Agent, any and
all financial information in such Bank's possession concerning Company which has
been delivered to such Bank pursuant to this Agreement; provided that each such
prospective assignee or participant shall execute a confidentiality agreement
consistent with the terms of Section 14.13 hereof.


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                  (d)      Each assignment by a Bank of any portion of its 
rights and obligations hereunder and under the other Loan Documents shall be
made pursuant to an Assignment Agreement substantially (as determined by Agent)
in the form attached hereto as EXHIBIT J (with appropriate insertions acceptable
to Agent) and shall be subject to the terms and conditions hereof, and to the
following restrictions:

                        (i)         each assignment shall cover all of the Notes
                                    issued by Company hereunder to the assigning
                                    Bank (and not any particular note or notes),
                                    and shall be for a fixed and not varying
                                    percentage thereof, with the same percentage
                                    applicable to each such Note;

                       (ii)         each assignment shall be in a minimum amount
                                    of Ten Million Dollars ($10,000,000) and to
                                    the extent the assignment is less than the
                                    entire Bank's interest, the assigning Bank
                                    retains at least a $10,000,000 interest; and

                      (iii)         no assignment shall be effective unless
                                    Agent has received from the assignee (or
                                    from the assigning Bank) an assignment fee
                                    of $3,500 for each such assignment.

In connection with any assignment, Company and Agent shall be entitled to
continue to deal solely and directly with the assigning Bank in connection with
the interest so assigned until (x) the Agent shall have received a notice of
assignment duly executed by the assigning Bank and an Assignment Agreement (with
respect thereto) duly executed by the assigning Bank and each assignee; and (y)
the assigning Bank shall have delivered to the Agent the original of each Note
held by the assigning Bank under this Agreement. From and after the date on
which the Agent shall notify Company and the assigning Bank that the foregoing
conditions shall have been satisfied and all consents (if any) required shall
have been given, the assignee thereunder shall be deemed to be a party to this
Agreement. To the extent that rights and obligations hereunder shall have been
assigned to such assignee as provided in such notice of assignment (and
Assignment Agreement), such assignee shall have the rights and obligations of a
Bank under this Agreement and the other Loan Documents (including without
limitation the right to receive fees payable hereunder in respect of the period
following such assignment). In addition, the assigning Bank, to the extent that
rights and obligations hereunder shall have been assigned by it as provided in
such notice of assignment (and Assignment Agreement), but not otherwise, shall
relinquish its rights and be released from its obligations under this Agreement
and the other Loan Documents.
Within five (5) Business Days following Company's receipt of notice from the
Agent that Agent has accepted and executed a notice of assignment and the duly
executed Assignment Agreement and assuming Company has consented to such
assignment (if its consent is required), Company shall, to the extent
applicable, execute and deliver to the Agent in exchange for any surrendered
Note, new Note(s) payable to the 


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<PAGE>   82
order of the assignee in an amount equal to the amount assigned to it pursuant
to such notice of assignment (and Assignment Agreement), and with respect to the
portion of the Indebtedness retained by the assigning Bank, to the extent
applicable, new Note(s) payable to the order of the assigning Bank in an amount
equal to the amount retained by such Bank hereunder shall be executed and
delivered by Company. Agent, the Banks and Company acknowledge and agree that
any such new Note(s) shall be given in renewal and replacement of the
surrendered Notes and shall not effect or constitute a novation or discharge of
the Indebtedness evidenced by any surrendered Note, and each such new Note may
contain a provision confirming such agreement. In addition, promptly following
receipt of such Notes, Agent shall prepare and distribute to Company and each of
the Banks a revised EXHIBIT C to this Agreement setting forth the applicable new
Percentages of the Banks (including the assignee Bank), taking into account such
assignment.

                  (e)      Each Bank agrees that any participation agreement
permitted hereunder shall comply with all applicable laws and shall be subject
to the following restrictions (which shall be set forth in the applicable
participation agreement):

                        (i)         such Bank shall remain the holder of its 
                                    Notes  hereunder,  notwithstanding  any
                                    such participation;

                       (ii)         except as expressly set forth in this
                                    Section 14.8(e) with respect to rights of
                                    setoff and the benefits of Section 12
                                    hereof, a participant shall have no direct
                                    rights or remedies hereunder;

                      (iii)         a participant shall not reassign or
                                    transfer, or grant any sub-participations in
                                    its participation interest hereunder or any
                                    part thereof; and

                       (iv)         such Bank shall retain the sole right and
                                    responsibility to enforce the obligations of
                                    Company relating to the Notes and the other
                                    Loan Documents, or cause Agent to do so
                                    (subject to the terms and conditions
                                    hereof), and the right to approve any
                                    amendment, modification or waiver of any
                                    provision of this Agreement without the
                                    consent of the participant, except for those
                                    matters covered by Section 14.11(a) through
                                    (e) and (h) hereof (provided that a
                                    participant may exercise approval rights
                                    over such matters only on an indirect basis,
                                    acting through such Bank, and Company, Agent
                                    and the other Banks may continue to deal
                                    directly with such Bank in connection with
                                    such Bank's rights and duties hereunder).

Company agrees that each participant shall be deemed to have the right of setoff
under Section 10.6 hereof in respect of its participation interest in amounts
owing under this Agreement and the other Loan Documents to the same extent as if
the Indebtedness were owing directly to it as a Bank under this Agreement, shall
be subject to the pro rata recovery provisions of Section 11.2 hereof and shall
be entitled to the benefits of Section 12 hereof but not in excess of the amount
that would have been payable to the Bank from which it received the
participation if no such participation had been granted. The amount, terms and
conditions of any participation shall be as set forth in the 


                                       72
<PAGE>   83
participation agreement between the issuing Bank and the Person purchasing such
participation, and none of Company, the Agent and the other Banks shall have any
responsibility or obligation with respect thereto, or to any Person to whom any
such participation may be issued. No such participation shall relieve any
issuing Bank of any of its obligations under this Agreement or any of the other
Loan Documents, and all actions hereunder shall be conducted as if no such
participation had been granted.

                  (f)      Nothing in this Agreement, the Notes or the other 
Loan Documents, expressed or implied, is intended to or shall confer on any
Person other than the respective parties hereto and thereto and their successors
and assignees and participants permitted hereunder and thereunder any benefit or
any legal or equitable right, remedy or other claim under this Agreement, the
Notes or the other Loan Documents.

         14.9     Indulgence. No delay or failure of Agent and the Banks in
exercising any right, power or privilege hereunder shall affect such right,
power or privilege nor shall any single or partial exercise thereof preclude any
other or further exercise thereof, nor the exercise of any other right, power or
privilege. The rights of Agent and the Banks hereunder are cumulative and are
not exclusive of any rights or remedies which Agent and the Banks would
otherwise have.

         14.10    Counterparts. This Agreement may be executed in several
counterparts, and each executed copy shall constitute an original instrument,
but such counterparts shall together constitute but one and the same instrument.

         14.11    Amendment and Waiver. No amendment or waiver of any provision 
of this Agreement or any other Loan Document, nor consent to any departure by
Company therefrom, shall in any event be effective unless the same shall be in
writing and signed by the Majority Banks or, if this Agreement expressly so
requires with respect to the subject matter thereof, by all Banks (and, with
respect to any amendments to this Agreement or the other Loan Documents, by
Company if a signatory thereto), and then such waiver or consent shall be
effective only in the specific instance and for the specific purpose for which
given; provided, however, that no amendment, waiver or consent shall, unless in
writing and signed by all the Banks, do any of the following: (a) except as
contemplated by Section 2.11 hereunder, increase any Bank's commitment
hereunder, (b) reduce the principal of, or interest on, the Notes or any Fees
(other than the Agent's Fees) or other amounts payable hereunder, (c) postpone
any date fixed for any payment of principal of, or interest on, the Notes or any
Fees (other than the Agent's Fees) or other amounts payable hereunder, (d) waive
any Event of Default specified in Section 10.1(a) or (b) hereof, (e) release or
defer the granting or perfecting of a Lien in any collateral or release any
guaranty or similar undertaking provided by any Person, or alter the required
priority of any Lien or terminate or modify any indemnity provided to the Banks
hereunder or under the Loan Documents, in each case except as shall be otherwise
expressly provided in this Agreement or any other Loan Document, (f) take any
action which requires the signing of all Banks pursuant to the terms of this
Agreement or any other Loan Document, (g) change the aggregate unpaid principal
amount of the Notes which shall be required for the Banks or any of them to take
any action under this Agreement or any other Loan Document,


                                       73
<PAGE>   84
or (h) change the definition of "Majority Banks" or this Section 14.11; provided
further, that no amendment, wavier or consent shall, unless in writing signed by
the Swing Line Bank do either of the following: (x) reduce the principal of, or
interest on, the Swing Line Note or (y) postpone any date fixed any payment of
principal of, or interest on, the Swing Line Note; provided further, that no
amendment, waiver, or consent shall, unless in writing and signed by the Agent
in addition to all the Banks, affect the rights or duties of the Agent under
this Agreement or any other Loan Document. All references in this Agreement to
"Banks" or "the Banks" shall refer to all Banks, unless expressly stated to
refer to Majority Banks.

         14.12    Taxes and Fees. Should any documentary, stamp or similar tax
(other than a franchise tax or tax based upon the net income of any Bank or
Agent imposed by the jurisdiction in which such Bank or Agent have their
respective principal executive offices), or recording or filing fee become
payable in respect of this Agreement or any of the other Loan Documents (or the
execution, filing or recording thereof) or any amendment, modification or
supplement hereof or thereof, Company agrees to pay the same together with any
interest or penalties thereon and agrees to hold the Agent and the Banks
harmless with respect thereto.

         14.13    Confidentiality. Each Bank agrees that it will not disclose
without the prior written consent of Company (other than to its employees, to
another Bank or to its auditors or counsel) any information with respect to
Company, which is furnished pursuant to this Agreement or any of the other Loan
Documents; provided that any Bank may disclose any such information (a) as has
become generally available to the public or has been lawfully obtained by such
Bank from any third party under no duty of confidentiality to Company, (b) as
may be required or appropriate in any report, statement or testimony submitted
to, or in respect to any inquiry by, any municipal, state or federal regulatory
body having or claiming to have jurisdiction over such Bank, including the Board
of Governors of the Federal Reserve System of the United States, the Office of
the Comptroller of the Currency or the Federal Deposit Insurance Corporation or
similar organizations (whether in the United States or elsewhere) or their
successors, (c) as may be required or appropriate in respect to any summons or
subpoena or in connection with any litigation, (d) in order to comply with any
law, order, regulation or ruling applicable to such Bank, and (e) to any
permitted transferee or assignee or to any permitted participant of, or with
respect to, the Notes, as aforesaid so long as such transferee, assignee or
participant agrees in writing to be bound by the terms and conditions of this
Section 14.13. Each Bank shall give notice to Company of any disclosure made by
such Bank under this Section unless such notice is prohibited by law, order,
regulation or ruling.

         14.14    Withholding Taxes. If any Bank is not incorporated under the
laws of the United States or a state thereof, such Bank shall, prior to the
effective date of this Agreement in the case of the lenders which are Banks as
of the date of this Agreement and prior to the effective date of any assignment
permitted under Section 14.8 hereof in the case of any lender which becomes a
Bank after the date hereof, deliver to the Agent two executed copies of (i)
Internal Revenue Service Form 1001 specifying the applicable tax treaty between
the United States and the jurisdiction of such Bank's domicile which provides
for the exemption from withholding on interest payments to such Bank, (ii)
Internal Revenue Service Form 4224 evidencing that the income to be received by
such


                                       74
<PAGE>   85
Bank hereunder is effectively connected with the conduct of a trade or business
in the United States or (iii) other evidence satisfactory to the Agent and
Company that such Bank is exempt from United States income tax withholding with
respect to such income. Such Bank shall amend or supplement any such form or
evidence (and submit new forms or evidence upon the expiration of any forms or
other evidence previously delivered to Agent) as required to insure that it is
accurate, complete and non-misleading at all times. Promptly upon notice from
the Agent of any determination by the Internal Revenue Service that any payments
previously made to such Bank hereunder were subject to United States income tax
withholding when made, such Bank shall pay to the Agent the excess of the
aggregate amount required to be withheld from such payments over the aggregate
amount actually withheld by the Agent. In addition, from time to time upon the
reasonable request and at the sole expense of the Company, each Bank and the
Agent shall (to the extent it is able to do so based upon applicable facts and
circumstances), complete and provide the Company with such forms, certificates
or other documents as may be reasonably necessary to allow the Company to make
any payment under this Agreement or the other Loan Documents without any
withholding for or on the account of any tax under Section 11.1(d) hereof (or
with such withholding at a reduced rate), provided that the execution and
delivery of such forms, certificates or other documents does not adversely
affect or otherwise restrict the right and benefits (including without
limitation economic benefits) available to such Bank or the Agent, as the case
may be, under this Agreement or any of the other Loan Documents, or under or in
connection with any transactions not related to the transactions contemplated
hereby. Notwithstanding any provision of this Section 14.14 or Section 11.1(d)
to the contrary, Company shall have no obligation to pay a Gross-Up with respect
to withholding tax paid by Company pursuant to Section 11.1(d) to the extent
such Gross-Up results from any agreement or certificate delivered pursuant to
this Section having been incorrect in any material respect when made.

         14.15     Power of Attorney. Company does hereby make, constitute and
appoint any officer or agent of Agent as its true and lawful attorney-in-fact,
with power, upon the occurrence of any Event of Default (exercisable only so
long as such Event of Default is continuing and with full power of
substitution), to endorse its name, or the names of any of its officers or
agents, upon any notes, checks, drafts, money orders, or other instruments of
payment (including payments payable under any policy of insurance) in full or
part payment of any amounts owing to the Banks; to sign and endorse the name of
Company, and/or any of its officers or agents, upon any invoice, freight or
express bill, bill of lading, storage or warehouse receipts, drafts against
debtors, assignments, verifications and notices in connection with Accounts of
the Company, and any instrument or document relating thereto or to Company's
rights therein; to request from any insurance company providing insurance
coverage in accordance with Section 6.14 hereof to issue certificates of
insurance, at Company's expense, evidencing the loss payable provisions required
under Section 6.14 hereof; to execute on behalf of Company any financing
statements, amendments, subordinations or other filings pursuant to this
Agreement or any of the Loan Documents, granting unto Agent, as the
attorney-in-fact of Company, full power to do any and all things necessary to be
done in and about the Company's premises as fully and effectually as Company
might or could do, and hereby ratifying all that any said attorney shall
lawfully do or cause to be done by virtue hereof. The power of attorney
described herein shall be deemed coupled with an interest and shall be
irrevocable until 


                                       75
<PAGE>   86
the Revolving Credit Maturity Date and thereafter until payment in full of all
the Indebtedness and the performance by Company of all other obligations under
this Agreement and the Loan Documents.

         14.16    WAIVER OF JURY TRIAL. THE BANKS, THE AGENT AND THE COMPANY 
AFTER CONSULTING OR HAVING HAD THE OPPORTUNITY TO CONSULT WITH COUNSEL,
KNOWINGLY, VOLUNTARILY AND INTENTIONALLY WAIVE ANY RIGHT ANY OF THEM MAY HAVE TO
A TRIAL BY JURY IN ANY LITIGATION BASED UPON OR ARISING OUT OF THIS AGREEMENT,
ANY OF THE OTHER LOAN DOCUMENTS OR ANY RELATED INSTRUMENT OR AGREEMENT OR ANY OF
THE TRANSACTIONS CONTEMPLATED BY THIS AGREEMENT OR ANY COURSE OF CONDUCT,
DEALING, STATEMENTS (WHETHER ORAL OR WRITTEN) OR ACTION OF ANY OF THEM. NEITHER
THE BANKS, THE AGENT, NOR COMPANY SHALL SEEK TO CONSOLIDATE, BY COUNTERCLAIM OR
OTHERWISE, ANY SUCH ACTION IN WHICH A JURY TRIAL HAS BEEN WAIVED WITH ANY OTHER
ACTION IN WHICH A JURY TRIAL CANNOT BE OR HAS NOT BEEN WAIVED. THESE PROVISIONS
SHALL NOT BE DEEMED TO HAVE BEEN MODIFIED IN ANY RESPECT OR RELINQUISHED BY THE
BANKS AND THE AGENT OR COMPANY EXCEPT BY A WRITTEN INSTRUMENT EXECUTED BY ALL OF
THEM.

         14.17    Complete Agreement; Conflicts. This Agreement, the Notes, any
Requests for Revolving Credit Advance, any Requests for Swing Line Advance, and
the other Loan Documents contain the entire agreement of the parties hereto,
superseding all prior agreements, discussions and understandings relating to the
subject matter hereof, and none of the parties shall be bound by anything not
expressed in writing. In the event of any conflict between the terms of this
Agreement and the other Loan Documents, this Agreement shall govern.

         14.18    Severability. In case any one or more of the obligations of
Company under this Agreement, the Notes or any of the other Loan Documents shall
be invalid, illegal or unenforceable in any jurisdiction, the validity, legality
and enforceability of the remaining obligations of Company shall not in any way
be affected or impaired thereby, and such invalidity, illegality or
unenforceability in one jurisdiction shall not affect the validity, legality or
enforceability of the obligations of Company under this Agreement, the Notes or
any of the other Loan Documents in any other jurisdiction.

         14.19    Table of Contents and Headings. The table of contents and the
headings of the various subdivisions hereof are for convenience of reference
only and shall in no way modify or affect any of the terms or provisions hereof.

         14.20    Construction of Certain Provisions. If any provision of this
Agreement or any of the other Loan Documents refers to any action to be taken by
any Person, or which such Person is prohibited from taking, such provision shall
be applicable whether such action is taken directly or indirectly by such
Person, whether or not expressly specified in such provision.


                                       76
<PAGE>   87
         14.21    Independence of Covenants. Each covenant hereunder shall be 
given independent effect (subject to any exceptions stated in such covenant) so
that if a particular action or condition is not permitted by any such covenant
(taking into account any such stated exception), the fact that it would be
permitted by an exception to, or would be otherwise within the limitations of,
another covenant shall not avoid the occurrence of a Default or an Event of
Default.

         14.22    Reliance on and Survival of Various Provisions. All terms,
covenants, agreements, representations and warranties of Company or any party to
any of the Loan Documents made herein or in any of the Loan Documents or in any
certificate, report, Financial Statement or other document furnished by or on
behalf of Company or any Subsidiary in connection with this Agreement or any of
the other Loan Documents shall be deemed to have been relied upon by the Banks,
notwithstanding any investigation heretofore or hereafter made by any Bank or on
such Bank's behalf, and those covenants and agreements of Company set forth in
Sections 12.1, 12.6, and 14.5 hereof (together with any other indemnities of
Company or any Subsidiary contained elsewhere in this Agreement or in any of the
other Loan Documents) and of Banks set forth in Section 13.9 hereof shall,
notwithstanding anything to the contrary contained in this Agreement, survive
the repayment in full of the Indebtedness and the termination of the Revolving
Credit Aggregate Commitment.

         14.23    Effective Upon Execution. This Agreement shall become 
effective upon the execution hereof by Banks, Agent and Company and the issuance
by Company of the Notes hereunder and satisfaction of all conditions precedent
forth herein, and shall remain effective until the Indebtedness has been repaid
and discharged in full and no commitment to extend any credit hereunder or under
any of the other Loan Documents, whether optional or obligatory, remains
outstanding.

         14.24    Payment of Fees. Concurrent with the execution and delivery of
this Agreement, Company shall pay to the Agent all costs and expenses required
hereunder to be paid to Agent upon execution of this Agreement.


                [The rest of this page intentionally left blank.]


                                       77
<PAGE>   88
         WITNESS the due execution hereof as of the day and year first above
written.


COMPANY:                                    VALASSIS COMMUNICATIONS, INC.



                                            By:_____________________________
                                                  Barry P. Hoffman
                                            Its: Secretary
                                            19975 Victor Parkway
                                            Livonia, Michigan 48152
                                            Attn: Barry P. Hoffman, Esq.
                                            Telephone (734) 591-3000
                                            Facsimile No. (734) 591-4460



AGENT:                                      COMERICA BANK,
                                              as Agent



                                            By:_____________________________


                                            Its:____________________________
                                            One Detroit Center
                                            500 Woodward Avenue
                                            23rd Floor
                                            Detroit, Michigan 48226
                                            Attention: M. Scot Zimmerman


                                       78
<PAGE>   89


<TABLE>
<S>                                         <C>
REVOLVING CREDIT BANKS:

Operations Contact:                         COMERICA BANK

Comerica Bank
One Detroit Center                          By:_____________________________
500 Woodward Ave.                   
MC 3289                                     Its:____________________________
Detroit, Michigan 48226                     One Detroit Center
Attention: Nekold Oliphant                  500 Woodward Avenue, 23rd Floor
Telephone No. (313) 222-5270                Detroit, Michigan 48226
Facsimile No. (313) 222-5199                Attention: M. Scot Zimmerman
                                            Telephone: (313) 222-3078
                                            Facsimile No. (313) 961-8516
                                            
                                            
Operations Contact:                         HARRIS TRUST AND SAVINGS BANKS
                                            
Harris Trust and Savings Bank               
111 W. Monroe, 17th Floor West              By:_____________________________
Chicago, Illinois 60603                              Kirby M. Law
Attention: Arlett Hall                      Its:     Vice President
Telephone No. (312) 461-2786                111 West Monroe Street, Tenth Floor West
Facsimile No. (312) 293-5283                Chicago, Illinois 60603
                                            Attention: Kirby Law
                                            Telephone: (312) 461-2735
                                            Facsimile No. (312) 461-5225


Operations Contact:                         KEYBANK NATIONAL ASSOCIATION

KeyBank National Bank
OH-01-27-0606                               By: ____________________________
127 Public Square                                    Richard A. Pohle
Cleveland, Ohio 44114
Attention: Kathy Koenig                     Its:     Senior Vice President
Telephone: (216) 689-4228                   OH-01-27-0606
Facsimile (216) 689-4981                    127 Public Square
                                            Cleveland, Ohio 44114
                                            Telephone: (216) 689-4446
                                            Facsimile: (216) 689-4981
</TABLE>



                                       79
<PAGE>   90
SWING LINE BANK:                            COMERICA BANK


                                            By:___________________________

                                            Its:__________________________
                                            One Detroit Center
                                            500 Woodward Avenue, 23rd Floor
                                            Detroit, Michigan 48226
                                            Attention: M. Scot Zimmerman
                                            Telephone: (313) 222-3078
                                            Facsimile No. (313) 961-8516






                                       80
<PAGE>   91
                                   EXHIBIT "A"


                           COVENANT COMPLIANCE REPORT


To:      Comerica Bank

         Re:       Valassis Communications, Inc. Credit Agreement dated as of
                   November 16, 1998 (as amended from time to time, the
                   "Agreement")


         This Covenant Compliance Report ("Report") is furnished pursuant to
Section 8.3 of the Agreement and sets forth various information as of
              , 19   (the "Computation Date").

Part I.

         1.       Fixed Charge Coverage Ratio. On the Computation Date, the 
Fixed Charge Coverage Ratio, which is required to be not less than 3.0 to 1.0,
was    to 1.0 as computed in the supporting documents attached hereto as 
Schedule 1.

         2.       Funded Debt to EBITDA Ratio. As of the Computation Date, the 
Funded Debt to EBITDA Ratio, which is required to be not more than 3.00 to 1.0,
was       to 1.0 as computed in the supporting documents attached hereto as 
Schedule 2.

         3.       Capital Stock Redemptions. As of the Computation Date, the 
aggregate redemptions of the capital stock of Company, which is required to be
not more than the sum of $75,000,000 plus 50% of Net Income from              ,
1998 through such date, was $              , as computed in the supporting
documents attached hereto as Schedule 3.

         4.       Cash Dividends. As of the Computation Date, the cash dividends
on the capital stock of Company made during the fiscal quarter (or portion
thereof) ending on such date, which is required to be not more than $12,500,000,
was $              , as computed in the supporting documents attached hereto as
Schedule 4.

         5.       Subordinated Indebtedness. As of the Computation Date, (i) the
aggregate outstanding Permitted Subordinated Indebtedness was $              and
(ii) the aggregate purchase, redemption, prepayment or repayment of Permitted
Subordinated Indebtedness during the fiscal quarter (or portion thereof) ending
on such date was $                  , as computed in the supporting documents
attached hereto as Schedule 5.

         6.       Permitted Senior Indebtedness. As of the Computation Date (i)
the aggregate outstanding Permitted Senior Indebtedness was $              and
(ii) the aggregate purchase, redemption, prepayment or repayment of the Senior
Notes during the fiscal quarter (or portion
<PAGE>   92
thereof) ending on such date was $              , as computed in the supporting
documents attached hereto as Schedule 6.


Part II.

         The undersigned officer of Company hereby certifies that:

         A.       All of the information set forth in this Report (and in any 
Schedule attached hereto) is true and correct in all material respects.

         B.       As of the Computation Date, the Company has observed and 
performed all of its covenants and other agreements contained in the Agreement
and in the Notes and any other Loan Documents to be observed, performed and
satisfied by them.

         C.       I have reviewed the Agreement and this Report is based on an
examination sufficient to assure that this Report is accurate.

         D.       Except as stated in Schedule 7 hereto (which shall describe
any existing Event of Default or event which with the passage of time and/or the
giving of notice, would constitute an Event of Default and the notice and period
of existence thereof and any action taken with respect thereto or contemplated
to be taken by Company), no Event of Default, or event which with the passage of
time and/or the giving of notice would constitute an Event of Default, has
occurred and is continuing on the date of this Report.

         Capitalized terms used in this Report and in the schedules hereto,
unless specifically defined to the contrary, have the meanings given to them in
the Agreement.

         IN WITNESS WHEREOF, Company has caused this Report to be executed and
delivered by its duly authorized officer this  day of            , 19  .


                                       VALASSIS COMMUNICATIONS, INC.



                                       By:_____________________________

                                       Its:____________________________
<PAGE>   93
                                   EXHIBIT "B"


                              REVOLVING CREDIT NOTE

$______________                                                November 16, 1998


         On the Revolving Credit Maturity Date, FOR VALUE RECEIVED, Valassis
Communications, Inc., a Delaware corporation ("Company") promises to pay to the
order of [insert Bank] ("Bank") at     , in lawful money of the United States of
America, the sum of [Insert Amount derived from Percentages] Dollars ($   ), or 
so much of said sum as may from time to time have been advanced and then be
outstanding hereunder pursuant to the Valassis Communications, Inc. Credit
Agreement dated as of November 16, 1998, made by and among the Company, certain
banks, including the Bank, and Comerica Bank as Agent for such banks, as the
same may be amended from time to time (the "Agreement"), together with interest
thereon as hereinafter set forth.

         Each of the Advances made hereunder shall bear interest at the
Applicable Interest Rate from time to time applicable thereto under the
Agreement or as otherwise determined thereunder, and interest shall be computed,
assessed and payable as set forth in the Agreement.

         This Note is a note under which advances (including refundings and
conversions), repayments and readvances may be made from time to time, but only
in accordance with the terms and conditions of the Agreement. This Note
evidences borrowings under, is subject to and may be accelerated or matured
under, the terms of the Agreement, to which reference is hereby made.
Definitions and terms of the Agreement are hereby incorporated by reference
herein.

         This Note shall be interpreted and the rights of the parties hereunder
shall be determined under the laws of, and enforceable in, the State of
Michigan.

         Company hereby waives presentment for payment, demand, protest and
notice of dishonor and nonpayment of this Note and agrees that no obligation
hereunder shall be discharged by reason of any extension, indulgence, release,
or forbearance granted by any holder of this Note to any party now or hereafter
liable hereon or any present or subsequent owner of any property, real or
personal, which is now or hereafter security for this Note.
<PAGE>   94
         Nothing herein shall limit any right granted Bank by any other
instrument or by law.


                                      VALASSIS COMMUNICATIONS, INC.



                                      By:__________________________________
                                Barry P. Hoffman
                                      Its: Secretary


                                       2
<PAGE>   95
                                   EXHIBIT "C"


                                   PERCENTAGES



<TABLE>
<CAPTION>
    Bank                                                          Percentage
    ----                                                          ----------

<S>                                                                     <C>
Comerica Bank                                                           45%

Harris Trust and Savings Bank                                           30%

KeyBank National Association                                            25%
                                                                 -----------
                                                                        100%
</TABLE>
<PAGE>   96
                                   EXHIBIT "D"


                      REQUEST FOR REVOLVING CREDIT ADVANCE


No._________________                                  Dated:__________________

To:      Comerica Bank - Agent

Re:      Valassis Communications, Inc. Credit Agreement by and among Comerica
         Bank (individually and as Agent), the lenders from time to time parties
         thereto (collectively, "Banks"), and Valassis Communications, Inc.
         ("Company") dated as of November 16, 1998 (as amended from time to
         time, the "Agreement").



         Pursuant to the Agreement, the Company requests a Revolving Credit
Advance from Banks as follows:

         A.       Date of Advance:________________________

         B.       Amount of Advance:

                  $__________________________

                  [ ]      Comerica Bank Account No. _______________

                  [ ]      Other:   __________________________________
                                    __________________________________

         C.       Type of Activity:

                  1.       Advance                   [ ]
                  2.       Refunding of an Advance   [ ]
                  3.       Conversion                [ ]

         D.       Interest Rate:

                  1.       Prime-based Rate          [ ]
                  2.       Eurocurrency-based Rate   [ ]
<PAGE>   97
         E.       Interest Period (for Eurocurrency-based Advances only):

                  1.       One (1) Month             [ ]
                  2.       Two (2) Months            [ ]
                  3.       Three (3) Months          [ ]
                  4.       Six (6) Months            [ ]

         The Company certifies to the matters specified in Sections 2.3(e) and
6.7 of the Agreement.


                                            VALASSIS COMMUNICATIONS, INC.



                                            By:___________________________

                                            Its:__________________________

Agent Approval:____________________


                                       2
<PAGE>   98
                                   EXHIBIT "E"

                         REQUEST FOR SWING LINE ADVANCE

No._________________                                  Dated:__________________


To:      Comerica Bank, Swing Line Bank

Re:      Valassis Communications, Inc. Credit Agreement by and among Comerica
         Bank (individually and as Agent), the lenders from time to time parties
         thereto (collectively, "Banks"), and Valassis Communications, Inc.
         ("Company") dated as of November 16, 1998 (as amended from time to
         time, the "Agreement").


         Pursuant to the Agreement, the Company requests a Swing Line Advance
from the Swing Line Bank as follows:


         A.       Date of Advance:_____________________

         B.       Amount of Advance:

                  $____________________


                  [ ]      Comerica Bank Account No. _______________

                  [ ]      Other:   __________________________________
                                    __________________________________

         C.       Interest Rate:

                  1.       Prime-based Rate          [ ]
                  2.       Quoted Rate               [ ]

         D.       Interest Period:

                  1.   ________________  days(1)



- ----------------------------------
     (1)Insert up to 30 days.
<PAGE>   99



<PAGE>   100
         The Company certifies to the matters specified in Sections 4.3(e) and
6.7 of the Agreement.



                                            VALASSIS COMMUNICATIONS, INC.



                                            By:_________________________

                                            Its:________________________


Swing Line Bank Approval:___________________


                                       3
<PAGE>   101
                                   EXHIBIT "F"

                                 SWING LINE NOTE

$10,000,000                                                    November 16, 1998


         On the Revolving Credit Maturity Date, FOR VALUE RECEIVED, VALASSIS
COMMUNICATIONS, INC., a Michigan corporation ("Company") promises to pay to the
order of Comerica Bank ("Bank") at 500 Woodward Avenue, Detroit, Michigan in
lawful money of the United States of America, the sum of Ten Million Dollars
($10,000,000), or so much of said sum as may from time to time have been
advanced and then be outstanding hereunder pursuant to Article 4 of the Credit
Agreement dated as of November 16, 1998, executed by and among the Company,
certain banks, including the Bank, and Comerica Bank as Agent for such banks, as
the same may be amended from time to time (the "Agreement"), together with
interest thereon as hereinafter set forth.

         The unpaid principal indebtedness from time to time outstanding under
this Note shall be due and payable on the last day of the Interest Period
applicable thereto or as otherwise set forth in the Agreement, provided that no
Swing Line Advance may mature or be payable on a day later than the Revolving
Credit Maturity Date.

         Each of the Swing Line Advances made hereunder shall bear interest at
the Prime-based Rate or the Quoted Rate from time to time applicable thereto
under the Agreement or as otherwise determined thereunder, and interest shall be
computed, assessed and payable as set forth in the Agreement.

         This Note is a note under which advances, repayments and readvances may
be made from time to time, but only in accordance with the terms and conditions
of the Agreement. This Note evidences borrowings under, is subject to and may be
accelerated or matured under, the terms of the Agreement, to which reference is
hereby made. Definitions and terms of the Agreement are hereby incorporated by
reference herein.

         This Note shall be interpreted and the rights of the parties hereunder
shall be determined under the laws of, and enforceable in, the State of
Michigan.

         Company hereby waives presentment for payment, demand, protest and
notice of dishonor and nonpayment of this Note and agrees that no obligation
hereunder shall be discharged by reason of any extension, indulgence, release,
or forbearance granted by any holder of this Note to any party now or hereafter
liable hereon or any present or subsequent owner of any property, real or
personal, which is now or hereafter security for this Note.
<PAGE>   102
         Nothing herein shall limit any right granted Bank by any other
instrument or by law.


                                   VALASSIS COMMUNICATIONS, INC.
                                                                
                                                                
                                                                
                                   By:__________________________
                                            Barry P. Hoffman    
                                   Its: Secretary


                                       2
<PAGE>   103
                                   EXHIBIT "G"


                             LETTER OF CREDIT NOTICE


TO:      Members of the Bank Group

RE:      Issuance of Letter of Credit pursuant to Article 3 of the Valassis
         Communications, Inc. ("Company") Credit Agreement (as amended from time
         to time, "Agreement") dated November 16, 1998 between Company, Agent
         and the Banks.


         On ______________________, 19__,(2) Agent, in accordance with Article 3
of the Agreement, issued its Letter of Credit number______________ , in favor of
_______________ (3) for the account of Company [and ____________________ ].(4)
The face amount of such Letter of Credit is $________. The amount of each Bank's
participation in the Letter of Credit is as follows:(5)
        
         Comerica Bank                                        $________________

         ____________________________________                 $________________

         ____________________________________                 $________________

         ____________________________________                 $________________

         ____________________________________                 $________________

         This notification is delivered this______day of____________ , 19__,
pursuant to Section 3.3 of the Agreement. Except as otherwise defined,
capitalized terms used herein have the meanings given them in the Agreement.

                                   Signed:

                                   COMERICA BANK



- -------------------------
         (2)Date of Issuance

         (3)Beneficiary

         (4)Other Account Party (i.e. Subsidiary of Company), if any

         (5)Amounts based on Percentages
<PAGE>   104



                                               By:______________________

                                               Its:_____________________


                                   EXHIBIT "H"


                                     FORM OF
                    SWING LINE LOAN PARTICIPATION CERTIFICATE


                                                            _____________ , 19__


[Name of Bank]


_________________________


_________________________



Dear Sirs:

         Pursuant to subsection 4.5(b) of the Credit Agreement dated as of
November 16, 1998, among Valassis Communications, Inc., the Banks named therein
and Comerica Bank, as Agent, the undersigned hereby acknowledges receipt from
you of $__________ as payment for a participating interest in the following
Swing Line Loan:

         Date of Swing Line Loan:___________________________

         Principal Amount of Swing Line Loan:_________________

The participation evidenced by this certificate shall be subject to the terms
and conditions of the Agreement including without limitation Section 4.5(b)
thereof.



                                             Very truly yours,

                                             COMERICA BANK, as Agent
<PAGE>   105
                                               By:______________________

                                               Its:_____________________
<PAGE>   106
                                   EXHIBIT "I"

                            FORM OF NEW BANK ADDENDUM


         NEW BANK ADDENDUM, dated ____________________ , to the Valassis
Communications Inc. Credit Agreement dated as of November 16, 1998 (as amended
from time to time, the "Credit Agreement"), among Valassis Communications, Inc.
("Company"), each of the financial institutions parties thereto (collectively,
the "Banks") and Comerica Bank, as Agent for the Banks.


                              W I T N E S S E T H:


         WHEREAS, the Credit Agreement provides in Section 2.11 thereof that a
financial institution, although not originally a party thereto, may become a
party to the Credit Agreement with the consent of the Company and the Agent by
executing and delivering to the Agent a New Bank Addendum to the Credit
Agreement in substantially the form of this new bank addendum; and

         WHEREAS, the undersigned New Bank was not an original party to the
Credit Agreement but now desires to become a party thereto;

         NOW, THEREFORE, the New Bank hereby agrees as follows:

         The New Bank hereby confirms that it has received a copy of the Credit
Agreement and the exhibits and schedules referred to therein, and all other Loan
Documents which it considers necessary, together with copies of the other
documents which were required to be delivered under the Credit Agreement as a
condition to the making of the loans thereunder. The New Bank acknowledges and
agrees that it: (a) has made and will continue to make such inquiries and has
taken and will take such care on its own behalf as would have been the case had
its commitment been granted and its loans been made directly by such New Bank to
the Company without the intervention of the Agent or any other Bank; and (b) has
made and will continue to make, independently and without reliance upon the
Agent or any other Bank, and based on such documents and information as it has
deemed appropriate, its own credit analysis and decisions relating to the Credit
Agreement. The New Bank further acknowledges and agrees that the Agent has not
made any representations or warranties about the creditworthiness of the Company
or any other party to the Credit Agreement or any other of the Loan Documents,
or with respect to the legality, validity, sufficiency or enforceability of the
Credit Agreement, or any other of the Loan Documents.

         New Bank represents and warrants that it is a Person to which
assignments are permitted pursuant to Sections 14.9(c) and (d) of the Credit
Agreement.
<PAGE>   107
         Except as otherwise provided in the Credit Agreement, effective as of
the Effective Date (as defined below):

         (a)      the New Bank (i) shall be deemed automatically to have become
                  a party to the Credit Agreement and the other Loan Documents,
                  and to have all the rights and obligations of a party to the
                  Credit Agreement and the other Loan Documents, as if it were
                  an original signatory; and (ii) agrees to be bound by the
                  terms and conditions set forth in the Credit Agreement and the
                  other Loan Documents as if it were an original signatory
                  thereto; and

         (b)      the New Bank shall be a Bank and its Percentage of the
                  Revolving Credit (and its risk participation in Letters of
                  Credit) shall be as set forth in the attached revised Exhibit
                  C (Percentages); provided any fees paid prior to the Effective
                  Date, including any Letter of Credit Fees, shall not be
                  recalculated, redistributed or reallocated by Company, Agent
                  or the Banks.

         As used herein, the term "Effective Date" means the date on which all
of the following have occurred or have been completed, as reasonably determined
by the Agent:

         (1)      the Company shall have paid to the Agent, all interest, fees
                  (including the Facility Fee) and other amounts, if any,
                  accrued to the Effective Date for which reimbursement is then
                  owing under the Credit Agreement;

         (2)      New Bank shall have remitted to the Agent funds in an amount
                  equal to its Percentage of all Advances of the Revolving
                  Credit outstanding as of the Effective Date; and

         (3)      the Company shall have executed and delivered to the Agent for
                  the New Bank, new Revolving Credit Notes payable to such New
                  Bank in the face amount of such New Bank's Percentage of the
                  Revolving Credit Aggregate Commitment (after giving effect to
                  this New Bank Addendum, and any other New Bank Addendum
                  executed concurrently herewith).

         The Agent shall notify the New Bank, along with Company, of the
Effective Date. The New Bank shall deliver herewith to the Agent administrative
details with respect to the funding and distribution of Advances (and Letters of
Credit) as requested by Agent.

         Terms defined in the Credit Agreement and not otherwise defined herein
shall have their defined meanings when used herein.
<PAGE>   108
         IN WITNESS WHEREOF, the undersigned has caused this New Bank Addendum
to be executed and delivered by a duly authorized officer on the date first
above written.


                                        [INSERT NAME OF BANK]



                                        By______________________________
                                          Title:


Accepted this _______________ day of

VALASSIS COMMUNICATIONS, INC.



By______________________________________
   Title:


Accepted this _______________ day of

_____________________________, ________.



COMERICA BANK, as Agent



By______________________________________
  Title:



                                       3
<PAGE>   109
                                   EXHIBIT "J"

                               FORM OF ASSIGNMENT


                                                           Date:_______________

To:      VALASSIS COMMUNICATIONS, INC.

                  and

         COMERICA BANK ("Agent")

Re:      Valassis Communications, Inc. Credit Agreement dated as of November 16,
         1998 (as amended or otherwise modified from time to time, the "Credit
         Agreement"), among Valassis Communications, Inc. ("Company"), Comerica
         Bank in its capacity as agent for the Banks ("Agent") and certain Banks

Ladies and Gentlemen:

         Reference is made to Sections 14.9(c), (d) and (e) of the Credit
Agreement. Unless otherwise defined herein or the context otherwise requires,
all initially capitalized terms used herein without definition shall have the
meanings specified in the Credit Agreement.

         This Agreement constitutes notice to each of you of the proposed
assignment and delegation by [insert assignor Bank] (the "Assignor") to [insert
proposed assignee] (the "Assignee"), and the Assignor hereby sells and assigns
to the Assignee, and the Assignee hereby purchases and assumes from the
Assignor, effective on the "Effective Date" (as hereafter defined) that
undivided interest in each of Assignor's rights and obligations under the Credit
Agreement and the other Loan Documents equal to_____ % of the Revolving Credit
(and participations in any outstanding Letters of Credit) such that, after
giving effect to the foregoing assignment and assumption, [and the other
assignments by Assignor to____________ on the date hereof,] the Assignee's
interest in the Revolving Credit (and participations in any outstanding Letters
of Credit) shall be as set forth on the attached schedule.

         The Assignor hereby instructs the Agent to make all payments from and
including the Effective Date hereof in respect of the interest assigned hereby,
directly to the Assignee. The Assignor and the Assignee agree that all interest
and fees accrued up to, but not including, the Effective Date of the assignment
and delegation being made hereby are the property of the Assignor, and not the
Assignee. The Assignee agrees that, upon receipt of any such interest or fees
accrued up to the Effective Date, the Assignee will promptly remit the same to
the Assignor.
<PAGE>   110
         The Assignee hereby confirms that it has received a copy of the Credit
Agreement and the exhibits and schedules referred to therein, and all other Loan
Documents which it considers necessary, together with copies of the other
documents which were required to be delivered under the Credit Agreement as a
condition to the making of the loans thereunder. The Assignee acknowledges and
agrees that it: (a) is legally authorized to enter into this Assignment
Agreement; (b) has made and will continue to make such inquiries and has taken
and will take such care on its own behalf as would have been the case had its
Percentage been granted and its loans been made directly by such Assignee to
Company without the intervention of the Agent, the Assignor or any other Bank;
and (c) has made and will continue to make, independently and without reliance
upon the Agent, the Assignor or any other Bank, and based on such documents and
information as it has deemed appropriate, its own credit analysis and decisions
relating to the Credit Agreement. The Assignee further acknowledges and agrees
that neither the Agent, nor the Assignor has made any representations or
warranties about the creditworthiness of any other party to the Credit Agreement
or any other of the Loan Documents, or with respect to the legality, validity,
sufficiency or enforceability of the Credit Agreement, or any other of the Loan
Documents. This assignment shall be made without recourse to or warranty by the
Assignor, except as set forth herein.

         Assignee represents and warrants that it is a Person to which
assignments are permitted pursuant to Section 14.8(c) of the Credit Agreement.

         Assignor represents and warrants, as of the Effective Date, that it is
the legal and beneficial owner of the interest being assigned and delegated by
it hereunder and that such interest is free and clear of any pledge, encumbrance
or other adverse claim or interest created by Assignor.

         Except as otherwise provided in the Credit Agreement, effective as of
the Effective Date:

         (a)      the Assignee: (i) shall be deemed automatically to have become
                  a party to the Credit Agreement and the other Loan Documents,
                  to have assumed all of the Assignor's obligations thereunder
                  to the extent of the Assignee's Percentage referred to in the
                  second paragraph of this Assignment Agreement, and to have all
                  the rights and obligations of a party to the Credit Agreement
                  and the other Loan Documents, as if it were an original
                  signatory thereto to the extent specified in the second
                  paragraph hereof; and (ii) agrees to be bound by the terms and
                  conditions set forth in the Credit Agreement and the other
                  Loan Documents as if it were an original signatory thereto;
                  and

         (b)      the Assignor's obligations under the Credit Agreement and the
                  other Loan Documents shall be reduced by the percentage
                  assigned to Assignee referred to in the second paragraph of
                  this Assignment Agreement.
<PAGE>   111
         As used herein, the term "Effective Date" means the date on which all
of the following have occurred or have been completed, as reasonably determined
by the Agent:

         (1)      the delivery to the Agent of an original of this Assignment
                  Agreement executed by the Assignor and the Assignee;

         (2)      the payment to the Agent, of all accrued fees, expenses and
                  other items for which reimbursement is then owing under the
                  Credit Agreement;

         (3)      the payment to the Agent of the $3,500 processing fee referred
                  to in Section 14.8(d) (ii) of the Credit Agreement; and

         (4)      all other restrictions and items noted in Sections 14.8(c) and
                  (d) of the Credit Agreement have been completed.

         Following the execution and delivery of this Assignment Agreement by
the Assignor and Assignee to the Agent, Agent shall notify the Assignor and the
Assignee, along with Company, of the Effective Date.

         On the Effective Date the Assignee shall pay to the Assignor the amount
agreed upon with respect to the outstanding principal amount of the outstanding
Advances of the Revolving Credit owed to Assignor by Company under the Credit
Agreement in respect of the interest being assigned hereby.

         The Assignee hereby advises each of you that an administrative detail
with respect to the assigned loans has been filed with the Agent.

         The Assignee has delivered to the Agent (or is delivering to the Agent
concurrently herewith) the tax forms referred to in Section 14.14 of the Credit
Agreement, and other forms reasonably requested by the Agent. The Assignor has
delivered to the Agent (or is delivering to Agent concurrently herewith), the
original of each Note (if any issued) held by the Assignor under the Credit
Agreement.

         Please evidence your consent to and acceptance of the proposed
assignment and delegation set forth herein by signing and returning counterparts
hereof to the Assignor and the Assignee.

                                   [ASSIGNOR]



                                   By:___________________________

                                   Its:__________________________

                                   [ASSIGNEE]
<PAGE>   112
                                   By:______________________________


                                   Its:_____________________________






ACCEPTED AND CONSENTED TO
this ______ day of _____________, _____

COMERICA BANK, Agent


By:__________________________________


Its:_________________________________




VALASSIS COMMUNICATIONS, INC.



By:__________________________________


Its:_________________________________


[This form of Assignment Agreement (including footnotes) is subject in all
respects to the terms and conditions of the Credit Agreement which shall govern
in the event of any inconsistencies or omissions.]
<PAGE>   113
                                  SCHEDULE 1.1


                      APPLICABLE FEE PERCENTAGE AND MARGIN
                          VALASSIS COMMUNICATIONS, INC.
                      (expressed as basis points per annum)


<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------

      Basis for Pricing                 LEVEL I        LEVEL II         LEVEL III          LEVEL IV
- ------------------------------------------------------------------------------------------------------------

<S>                                       <C>           <C>               <C>                 <C>        
Funded Debt to                            <1.50 to 1    >1.50 to 1 but    >2.00 to 1 but      >2.50 to 1
                                                        -                 -                   -
EBITDA Ratio                                              <2.00 to 1        <2.50 to 1            <
- ------------------------------------------------------------------------------------------------------------

Facility Fee                                 15.00           22.50            25.00             27.50
- ------------------------------------------------------------------------------------------------------------

Eurocurrency Margin                          52.50           60.00            72.50             87.50

ALL IN DRAWN COST                            67.50           82.50            97.50             115.00

Letter of Credit Fee                         52.50           60.00            72.50             87.50
- ------------------------------------------------------------------------------------------------------------
</TABLE>


[Level III shall be the applicable Level until delivery of the 1998 fiscal year
audited financial statements required under Section 8.3(b).]
<PAGE>   114
                                  SCHEDULE 1.2

                        ADDITIONAL PERMITTED ENCUMBRANCES



1.       Liens referenced in Schedule 1.2(A) hereto relating to the Livonia,
         Michigan property owned by Company.

2.       Liens referenced in Schedule 1.2(B) hereto relating to the Wichita,
         Kansas property owned by Company.

3.       Liens referenced in Schedule 1.2(C) hereto relating to the Durham,
         North Carolina property owned by Company.

4.       Liens on the equipment subject to the equipment leases listed as Item 1
         on Schedule 9.4 hereof.

5.       Purchase Money Liens on equipment purchased by Company listed as item 2
         on Schedule 9.4 hereof.

6.       Liens on deposits for equipment purchases relating to equipment ordered
         by Company but not yet delivered, not exceeding $3 million in the
         aggregate amount.
<PAGE>   115
                                 SCHEDULE 1.2(A)

                      PERMITTED TITLE EXCEPTIONS - MICHIGAN


1.       Dower Interest of the wife of George F. Valassis who as a married man
         conveyed subject property to Company in certain deed recorded in Liber
         23039, Page 484, Wayne County Records.

2.       Pole Line Permit in favor of the Detroit Edison Company, to construct,
         operate and maintain its lines over subject property as disclosed in
         instrument recorded in Liber 11252, Page 550, Wayne County Records,

3.       Easement over the southerly 10 feet of subject property in favor of
         Consumers Power Company as recorded in Liber 17406, Page 324, Wayne
         County Records.

4.       Easement in favor of the Detroit Edison Company and Michigan Bell
         Telephone Company, as recorded in Liber 15598, Page 538, and in Liber
         16298, Page 688, Wayne County Records.

5.       Easement in favor of the Detroit Edison Company and Michigan Bell
         Telephone Company as recorded in Liber 15598, Page 539, Wayne County
         Records.

6.       Easement in favor of the Detroit Edison Company and Michigan Bell
         Telephone Company, as recorded in Liber 16298, Page 1685, Wayne County
         Records.

7.       Easement in favor of the City of Livonia for water main over the west
         20 feet of subject property, as recorded in Liber 18318, Page 555, and
         in Liber 18318, Page 557, Wayne County Records.

8.       Easement in favor of the City of Livonia for storm and sanitary sewer
         as recorded in Liber 18318, Page 46, Wayne County Records.

9.       Exclusive Easement in favor of Michigan Bell Telephone Company, dated
         July 31, 1984 as recorded in Liber 22112, Pace 287, Wayne County
         Records.
<PAGE>   116
10.      Building and use restrictions contained in instrument recorded in Liber
         6996, Page 607, as to the east 165 feet of subject property.

11.      Easement in favor of the City of Livonia for sanitary sewer as recorded
         in Liber 21337, Page 178, Wayne County Records,

12.      State of facts shown on a survey by William G. Carlsen, dated February
         22, 1992, for Valassis Inserts, Inc.
                                 SCHEDULE 1.2(B)

                       PERMITTED TITLE EXCEPTIONS - KANSAS


1.       In respect of the leasehold estate under the lease affecting premises
         known as Lot 1 (except the north 337.446 feet thereof), Block 1, Tobin
         Second Addition to Wichita, Sedgwick County, Kansas (the "City Lease"),
         subject to (i) the full fee simple interest of the fee owner thereof to
         the extent set forth in the City Lease, (ii) the terms of the City
         Lease, and (iii) matters to which the City Lease is subject.

2.       Drainage and utility easement as shown on and established by the
         recorded plat of said subdivision.

3.       Drainage and utility easement as shown on and established by the
         recorded plat of said subdivision.

4.       Access controls to 37th Street North and Toben Street, as shown on and
         established by the recorded plat of said first subdivision.

5.       Access controls to Toben Street as established by instrument filed on
         Film 668, Page 619.

6.       Buildings setback lines, utility easements, drainage easements and
         access controls as shown on Lot Split filed on Film 686, Page 1157.

7.       Utility easement granted to City of Wichita on Film 705, Page 318, over
         a portion of subject property.

8.       Affidavit by Kansas Gas & Electric Company employee claiming right of
         way, filed on Film 724, Page 1573.
<PAGE>   117
9.       Navigational easement for navigable airspace as established by
         instrument filed on Film 660, Page 1112.

10.      Covenants and restrictions contained on Film 660, Page 1097; and on
         Film 193, Page 1306.

11.      State of facts shown on survey by March A. Savoy, dated February 27,
         1992, entitled Valassis Inserts - Wichita.

12.      Building setback lines as shown on the recorded plat of said
         subdivision.
<PAGE>   118
                                 SCHEDULE 1.2(C)

                   PERMITTED TITLE EXCEPTIONS - NORTH CAROLINA


1.       Restrictive covenants and easements contained therein, filed for record
         in Book 1112, Page 249, amended in Book 1265, Page 224; Book 1308, Page
         278 and Book 1382, Page 395, Durham County Registry.

2.       Declaration of Easements recorded in Book 1112, Page 245, Durham County
         Registry.

3.       Easements, setback lines and any other facts shown on Plats recorded in
         Plat Book 102, Page 169 and Plat Book 113, Page 18, Durham County
         Registry.

4.       UCC Financing Statement between T.C. Lane Publishing Co. and Harrnon
         Associates Corporation, filed July 31, 1989 at 11:00 A.M., in FS No.
         2798, as amended on March 5, 1990 at 11:05 A.M. in Book 89, Page 2798,
         Durham County Registry.

5.       State of facts shown on a survey by Robert W. Young, dated March 2,
         1992, entitled Valassis Inserts, Inc.

6.       Railroad right of way to Durham and Southern Railway crossing the
         insured land and rights of the railroad company in and to the ties,
         rails and other properties constituting said railroad or in and to the
         use thereof: and rights of others entitled thereto in and to the use of
         said right of way.

7.       Rights of others entitled thereto in and to the wet weather drainage
         swale as shown on survey prepared by Robert Wright Young, R.L.S., dated
         February 16, 1992.

8.       Storm drain pipes, inlets, sanitary sewer lines, water lines, water
         valves, manholes and telephone box as shown on survey prepared by
         February 16, 1992.
<PAGE>   119
                                  SCHEDULE 7.4

                    CAPITAL STOCK, SHAREHOLDERS, SUBSIDIARIES

(a)      Wholly-Owned Subsidiaries of Company

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------

                                                                                Outstanding
             Subsidiary                   Authorized        Issued Shares          Shares              Owner
- --------------------------------------------------------------------------------------------------------------------
<S>                                          <C>                 <C>                <C>               <C>       
VCI Properties, Inc.                         1000                100                100               Company
- --------------------------------------------------------------------------------------------------------------------
VCI Enterprises, Inc.                        1000                100                100               Company
- --------------------------------------------------------------------------------------------------------------------
Valassis International, Inc.                 1000               1000                1000              Company
- --------------------------------------------------------------------------------------------------------------------

Destination Marketing Group                  1000               1000                1000              Company
- --------------------------------------------------------------------------------------------------------------------
Bluestreak, Inc. f/k/a Songbird,             1000               1000                1000              Company
Inc.
- --------------------------------------------------------------------------------------------------------------------

Promotion Watch, Inc                         1000               1000                1000              Company
- --------------------------------------------------------------------------------------------------------------------
</TABLE>

(b)      Other Subsidiaries

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                                                Outstanding
             Subsidiary                   Authorized        Issued Shares          Shares              Owner
- --------------------------------------------------------------------------------------------------------------------
<S>                                     <C>                    <C>                  <C>          <C>           
Valassis of Canada Inc.                   Unlimited              110                110               Valassis
                                                                                                   International
- --------------------------------------------------------------------------------------------------------------------
VCI Fulfillment, S.A. de C.V.                1000               1000                1000              Valassis
                                                                                                   International
- --------------------------------------------------------------------------------------------------------------------
Adhome Inc.                               Unlimited              100                100             Valassis of
                                                                                                  Canada (owns 75%
                                                                                                     of shares)
- --------------------------------------------------------------------------------------------------------------------
</TABLE>

(a)      There are no preemptive or other outstanding rights, options, warrants,
         conversion rights or similar agreements or understandings for the
         purchase or acquisition from Company or any Subsidiary of any shares of
         capital stock, membership interests or other securities of Company or
         any Subsidiary, except:
<PAGE>   120
         Stock options granted to employees and directors of the Company.
<PAGE>   121
                                  SCHEDULE 7.5


                                 JOINT VENTURES


<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------

                                                                           Percentage
        Name                Form of Entity        Type of Interest          Interest                Owner
- --------------------------------------------------------------------------------------------------------------------
<S>                         <C>                  <C>                      <C>                    <C>
                                                                                                 Valassis of
   Geomedia, Inc.             Corporation              Shares                  25%               Canada Inc.
- --------------------------------------------------------------------------------------------------------------------
</TABLE>

<PAGE>   122
                                  SCHEDULE 7.9


                         COMPLIANCE WITH LAWS/LITIGATION

None.
<PAGE>   123
                                  SCHEDULE 7.11


                                   LITIGATION


None.
<PAGE>   124
                                  SCHEDULE 7.15


                   PENSION PLANS SUBJECT TO TITLE IV OF ERISA


None.
<PAGE>   125
                                  SCHEDULE 7.17


                              ENVIRONMENTAL MATTERS



None.
<PAGE>   126
                                  SCHEDULE 7.18


                             CONTINGENT OBLIGATIONS
                      (NOT DISCLOSED BY OR RESERVED AGAINST
                      IN SEPTEMBER 30, 1998 BALANCE SHEETS)



None.
<PAGE>   127
                                  SCHEDULE 9.4


                                  EXISTING DEBT



1.       Existing equipment leases entered into by Company and its Subsidiaries
         in the ordinary course of business.

2.       Existing purchase money Debt of the Company and its Subsidiaries
         incurred in connection with the purchase of equipment in the ordinary
         course of business.

3.       (a)      Letter of Credit number 517232 issued by Comerica Bank Detroit
                  in favor of the Company for the benefit of Vanderbilt
                  Association New York Partnerships in the amount of $50,000,
                  expiring December 31, 1998, relating to the VCI Properties,
                  Inc. lease of office space in New York, and any renewals
                  thereof.

         (b)      Letter of Credit number 515380 issued by Comerica Bank Detroit
                  in favor of Bureau of Workers' Disability Compensation
                  (Michigan) in the amount of $400,000 expiring July 31, 1999,
                  and any renewals thereof.

         (c)      Letter of Credit number 527470 issued by Comerica Bank Detroit
                  in favor of Jaed Limited Partnership in the amount of $690,000
                  expiring September 1, 1999, and any renewals thereof.

         (d)      Letter of Credit number 528828 issued by Comerica Bank Detroit
                  in favor of the Company for the benefit of Bank of Nova
                  Scotia, Atlanta, Georgia, in the amount of $1,706,594 expiring
                  December 31, 1998, and any renewals thereof.
<PAGE>   128
                                  SCHEDULE 9.8


                             ADDITIONAL INVESTMENTS


None.



<PAGE>   1
                                                                 EXHIBIT 10.1(A)


                      AMENDMENT NO. 1 TO CREDIT AGREEMENT


         This Amendment dated as of November 25, 1998 by and among Comerica
Bank, Harris Trust and Savings Bank and KeyBank National Association (the
"Revolving Credit Banks"), Comerica Bank, in its capacity as lender of the Swing
Line Credit ("Swing Line Bank") and together the Revolving Credit Bank
(collectively referred to as the "Banks"), Comerica Bank as agent for the Banks
(in such capacity "Agent"), and Valassis Communications, Inc., a Delaware
corporation ("Company").

                                R E C I T A L S:

         1.       Banks, Agent and Company entered into that certain Credit
Agreement dated as of November 16, 1998 ("Agreement").

         2.       Banks, Agent and Company desire to amend the Agreement as set
forth below.
     
         The parties agree as follows:

         1.       The definition of "Revolving Credit Optional Increase" set
forth in Article 1 of the Agreement is amended to read as follows:

                  "'Revolving Credit Optional Increase' shall mean an amount up
         to Sixty Million Dollars ($60,000,000)."

         2.       Schedule 9.4 of the Agreement is amended in its entirety to
read in the form of Schedule 9.4 annexed to this Amendment.

         3.       The above amendments shall be effective as of the date hereof.

         4.       Except as expressly modified hereby, all the terms and 
conditions of the Agreement shall remain in full force and effect.
    
         5.       Company hereby represents and warrants that, after giving 
effect to the amendments contained herein, (a) execution, delivery and
performance of this Amendment and any other documents and instruments required
under this Amendment or the Agreement are within Company's corporate powers,
have been duly authorized, are not in contravention of law or the terms of
Company's Certificate of Incorporation or Bylaws, and do not require the consent
or approval of any governmental body, agency, or authority; and this Amendment
and any other documents and instruments required under this Amendment or the
Agreement, will be valid and binding in accordance with their terms; (b) the
continuing representations and warranties of Company set forth in Section 7.1
through 7.7 and 7.19 through 7.22 of the Agreement are true and correct on and
as of the date hereof with the same force and effect as if made on and as of the
date hereof, (c) the continuing representations and warranties of Company set
forth in Section 7.18 of the Agreement are true and correct as of the date
hereof with respect to the most recent financial statements furnished to the
Bank by Company in accordance with Section 8.3 of the Agreement; and (d) no
Event of Default, or condition or event which, with the giving of notice or the
running of time, or both, would constitute an Event of Default under the
Agreement, has occurred and is continuing as of the date hereof.

<PAGE>   2
         6.       This Amendment may be executed in several counterparts and 
each executed copy shall constitute an original instrument, but such
counterparts shall together constitute one in the same instrument.

COMPANY:                           VALASSIS COMMUNICATIONS, INC.

                                   By: /s/ Robert L. Recchia
                                      ------------------------------------------

                                   Its: Chief Financial Officer
                                       -----------------------------------------

AGENT:                             COMERICA BANK, AS AGENT

                                   By: /s/ M. Scot Zimmerman
                                      ------------------------------------------

                                   Its: Assistant Vice President
                                       -----------------------------------------

REVOLVING CREDIT BANKS:            COMERICA BANK

                                   By: /s/ M. Scot Zimmerman
                                      ------------------------------------------

                                   Its: Assistant Vice President
                                       -----------------------------------------

                                   HARRIS TRUST AND SAVINGS BANK

                                   By: /s/ Kirby M. Law     
                                      ------------------------------------------

                                   Its: Vice President
                                       -----------------------------------------

                                       2
<PAGE>   3
                                   KEYBANK NATIONAL ASSOCIATION 

                                   By: /s/ Richard A. Pohle
                                      ------------------------------------------

                                   Its: Vice President
                                       -----------------------------------------


SWING LINE BANK:                   COMERICA BANK

                                   By: /s/ M. Scot Zimmerman
                                      ------------------------------------------

                                   Its: Assistant Vice President
                                       -----------------------------------------


                                       3

<PAGE>   1
                                                                 EXHIBIT 10.3(c)

                                    AMENDMENT
                                       TO
                              EMPLOYMENT AGREEMENT
                                       AND
                      NON-QUALIFIED STOCK OPTION AGREEMENTS


              THIS AMENDMENT TO EMPLOYMENT AGREEMENT (the "Amendment"), is made
December 9, 1998 by and between Valassis Communications, Inc. (the
"Corporation") and Robert L. Recchia (the "Executive").

              WHEREAS, the Corporation and the Executive entered into that
certain Employment Agreement effective as of March 18, 1992, as amended January
2, 1996 and December 3, 1997 (the "Employment Agreement");

              WHEREAS, the Corporation entered into a NON-QUALIFIED STOCK OPTION
AGREEMENTS with the Executive effective as of March 18, 1992, December 8, 1997
and September 15, 1998 (the "Option Agreements"); and

              WHEREAS, the Corporation and the Executive desire to amend the
Employment Agreement and the Option Agreements to extend the term of employment
under the Employment Agreement and conform the Employment Agreement to certain
revised terms as specifically amended herein.

              NOW THEREFORE, in consideration of the above recitals, the parties
hereto agree as set forth below.

              1.    Section 1.(b) of the Employment Agreement shall be amended
to read in its entirety as follows:

                    "The Employment Period shall commence as of March 18, 1992
              (the "Effective Date") and shall continue until the close of
              business on September 30, 2001."

              2.    The first sentence of Section 3.(a) of the Employment 
Agreement shall be amended to read as follows:

                    "The Executive's Annual Base Salary ("Annual Base Salary"),
              payable on a biweekly basis, shall be at the annual rate of not
              less than $300,000 effective January 1, 1999."

              3.    Section 3. of the Employment Agreement shall be amended to
insert a new Subsection (h) to read in its entirety as follows:
<PAGE>   2
                    "The Executive shall receive for the Fiscal Year (Calendar)
              1999, and for each fiscal year thereafter during the Employment
              Period, 1,500 shares of VCI's Common Stock (the "Restricted Stock
              Award") under the Valassis Communications, Inc. Executive
              Restricted Stock Plan adopted July 10, 1995 (the "Executive
              Restricted Stock Plan"). The Executive shall also be eligible to
              receive for Fiscal Year (Calendar) 1999, and for each fiscal year
              thereafter during the Employment Period, up to an additional 3,000
              shares of the Corporation's Common Stock (the "Performance
              Restricted Stock Award") under the Executive Restricted Stock Plan
              on the following basis: (i) if the Compensation/Stock Option
              Committee (the "Committee") determines that eighty percent (80%)
              or more of the applicable performance targets set by the Board of
              Directors for such fiscal year have been met, the Executive shall
              receive 1,500 shares; and (ii) if the Committee determines that
              one hundred fifteen percent (115%) or more of the applicable
              performance targets set by the Board of Directors for such fiscal
              year have been met, the Executive shall receive an additional
              1,500 shares. The disposition of such shares by the Executive
              shall be restricted for a period of three years (1/3, 1/3 and 1/3
              respectively) and no longer. Each Performance Restricted Stock
              Award shall be awarded to the Executive promptly after the end of
              the applicable fiscal year as soon as the Committee has determined
              that the applicable targets have been met but in no event later
              than sixty (60) days after the end of the applicable fiscal year."

              4.    All other terms of the Employment Agreement and the Option
Agreements shall remain in full force and effect.

              5.    This instrument, together with the Employment Agreement and
the Option Agreements, contains the entire agreement of the parties with
respect to the subject matter hereof.
        
              IN WITNESS WHEREOF, the Executive and the Corporation have caused
this Agreement to be executed as of the day and year first above written.


                                       VALASSIS COMMUNICATIONS, INC.

                                       By: 
                                          ---------------------------------

                                       Name:    Barry P. Hoffman, Esq.

                                       Title:   Secretary






                                       ------------------------------------
                                                 Robert L. Recchia

                                       2

<PAGE>   1
                                                                 EXHIBIT 10.4(c)

                                   AMENDMENT
                                       TO
                              EMPLOYMENT AGREEMENT
                                       AND
                      NON-QUALIFIED STOCK OPTION AGREEMENTS


              THIS AMENDMENT TO EMPLOYMENT AGREEMENT (the "Amendment"), is made
December 9, 1998 by and between Valassis Communications, Inc. (the
"Corporation") and Barry P. Hoffman (the "Executive").

              WHEREAS, the Corporation and the Executive entered into that
certain Employment Agreement effective as of March 18, 1992, as amended December
19, 1995 and December 12, 1997 (the "Employment Agreement");

              WHEREAS, the Corporation entered into a NON-QUALIFIED STOCK OPTION
AGREEMENTS with the Executive effective as of March 18, 1992, December 8, 1997
and September 15, 1998 (the "Option Agreements"); and

              WHEREAS, the Corporation and the Executive desire to amend the
Employment Agreement and the Option Agreements to extend the term of employment
under the Employment Agreement and conform the Employment Agreement to certain
revised terms as specifically amended herein.

              NOW THEREFORE, in consideration of the above recitals, the parties
hereto agree as set forth below.

              1.    Section 1.(b) of the Employment Agreement shall be amended
to read in its entirety as follows:

                    "The Employment Period shall commence as of March 18, 1992
              (the "Effective Date") and shall continue until the close of
              business on December 31, 2001."

              2.    The first sentence of Section 3.(a) of the Employment 
Agreement shall be amended to read as follows:

                    "The Executive's Annual Base Salary ("Annual Base Salary"),
              payable on a biweekly basis, shall be at the annual rate of not
              less than $300,000 effective January 1, 1999."

              3.    Section 3. of the Employment Agreement shall be amended to
insert a new Subsection (h) to read in its entirety as follows:
<PAGE>   2
                    "The Executive shall receive for the Fiscal Year (Calendar)
              1999, and for each fiscal year thereafter during the Employment
              Period, 1,500 shares of VCI's Common Stock (the "Restricted Stock
              Award") under the Valassis Communications, Inc. Executive
              Restricted Stock Plan adopted July 10, 1995 (the "Executive
              Restricted Stock Plan"). The Executive shall also be eligible to
              receive for Fiscal Year (Calendar) 1999, and for each fiscal year
              thereafter during the Employment Period, up to an additional 3,000
              shares of the Corporation's Common Stock (the "Performance
              Restricted Stock Award") under the Executive Restricted Stock Plan
              on the following basis: (i) if the Compensation/Stock Option
              Committee (the "Committee") determines that eighty percent (80%)
              or more of the applicable performance targets set by the Board of
              Directors for such fiscal year have been met, the Executive shall
              receive 1,500 shares; and (ii) if the Committee determines that
              one hundred fifteen percent (115%) or more of the applicable
              performance targets set by the Board of Directors for such fiscal
              year have been met, the Executive shall receive an additional
              1,500 shares. The disposition of such shares by the Executive
              shall be restricted for a period of three years (1/3, 1/3 and 1/3
              respectively) and no longer. Each Performance Restricted Stock
              Award shall be awarded to the Executive promptly after the end of
              the applicable fiscal year as soon as the Committee has determined
              that the applicable targets have been met but in no event later
              than sixty (60) days after the end of the applicable fiscal year."

              4.    All other terms of the Employment Agreement and the Option
Agreements shall remain in full force and effect.

              5.    This instrument, together with the Employment Agreement and
the Option Agreements, contains the entire agreement of the parties with
respect to the subject matter hereof.
        
              IN WITNESS WHEREOF, the Executive and the Corporation have caused
this Agreement to be executed as of the day and year first above written.


                                            VALASSIS COMMUNICATIONS, INC.

                                            By:
                                               ------------------------------

                                            Name:    Alan F. Schultz

                                            Title:   CEO





                                            ---------------------------------
                                                    Barry P. Hoffman



                                       2

<PAGE>   1
                                                                    EXHIBIT 10.5

                              EMPLOYMENT AGREEMENT


          EMPLOYMENT AGREEMENT made and entered into as of the Effective Date as
hereinafter defined, by and among VALASSIS COMMUNICATIONS, INC. ("VCI"), a
Delaware corporation whose principal place of business is located at 36111
Schoolcraft Road, Livonia, Michigan 48150 (VCI sometimes referred to as the
"Corporation"), and Richard P. Herpich (the "Sales Executive").

          IN CONSIDERATION of the mutual promises, covenants and agreements set
forth below, it is hereby agreed as follows:

          1. Employment and Term.

          (a) The Corporation agrees to employ the Sales Executive, and the
Sales Executive agrees to remain in the employ of the Corporation, in accordance
with the terms and provisions of this Agreement for the period set forth below
(the "Employment Period").

          (b) The Employment Period shall commence on January 17, 1994 (the
"Effective Date") and shall continue until the close of business on June 30,
1997.

          2. Duties and Powers of Sales Executive.

          (a) Position. During the Employment Period, the Sales Executive shall
serve as an Account Manager.

          (b) Duties. During the Employment Period, and excluding any periods of
vacation and sick leave to which the Sales Executive is entitled, the Sales
Executive agrees to devote substantially his full business time and attention
during normal business hours to the business and affairs of the Corporation and
to the discharge of his duties hereunder. The Sales Executive shall perform his
duties hereunder subject to the customary oversight by the Chief Executive
Officer; the Executive Vice President, Sales and Marketing; and the Sales
Executive's Divisional Sales Vice President.

          3. Compensation.

          The Sales Executive shall receive the following compensation for his
services hereunder to the Corporation:

          (a) Minimum Annual Compensation. The Sales Executive's annual
compensation may include (i) an annual base salary and (ii) commission and/or
bonus plans. All elements of the Sales Executive's annual compensation are
subject to adjustment and/or elimination based on sales compensation strategies
developed from time to time by the Corporation. However, the Sales Executive
shall receive a minimum annual compensation of $225,000.00 (the "Minimum Annual
Compensation") for the term of this Agreement, regardless of


<PAGE>   2

the particular sales compensation program in effect at a given period of time.
Such Minimum Annual Compensation may be adjusted upward from time to time with
the approval of the Chief Executive Officer of the Corporation if such upward
adjustment is deemed to be necessary or desirable as a result of the Sales
Executive's performance.

          (b) Retirement and Welfare Benefit Plans. During the Employment Period
and so long as the Sales Executive is employed by the Corporation, he shall be
eligible to participate in all savings, retirement and welfare plans, practices,
policies and programs including, without limitation, Valassis Employees' Profit
Sharing Plan, its 401(k) Retirement Savings Plan, its Flex Plan, its death
benefit plans, its disability benefit plans, and its medical, dental and health
and welfare plans (the "Plans") applicable generally to employees and/or other
sales executives of the Corporation. Such Plans shall not be included in the
determination of Minimum Annual Compensation.

          (c) Expenses. The Corporation agrees to reimburse the Sales Executive
for all expenses, including those for travel and entertainment, properly
incurred by him in the performance of his duties hereunder in accordance with
policies established from time to time by the Board, and the Sales Executive
shall account to the Corporation for such expenses.

          (d) Vacation and Other Absences. During the Employment Period and so
long as the Sales Executive is employed by the Corporation, he shall be entitled
to paid vacation and such other paid absences whether for holidays, illness,
personal time or any similar purposes, in accordance with the plans, policies,
programs and practices of the Corporation in effect from time to time.

          4. Termination of Employment.

          (a) Death or Disability. The Sales Executive's employment shall
terminate automatically upon the Sales Executive's death during the Employment
Period. If the Corporation determines in good faith that Disability (as defined
below) of the Sales Executive has occurred during the Employment Period, they
may give to the Sales Executive written notice in accordance with Section 9(b)
of this Agreement of their intention to terminate the Sales Executive's
employment. In such event, the Sales Executive's employment with the Corporation
shall terminate effective on the 30th day after receipt of such notice by the
Sales Executive (the "Disability Effective Date"), provided, that within the 30
days after such receipt, the Sales Executive shall not have returned to
full-time performance of the Sales Executive's duties. For purposes of this
Agreement, "Disability" shall mean the absence of the Sales Executive from the
Sales Executive's duties with the Corporation for a period of at least 180 days
during any 12-month period as a result of incapacity due to mental or physical
illness.

                                       -2-


<PAGE>   3

          (b) By the Corporation for Cause. The Corporation may terminate the
Sales Executive's employment during the Employment Period for Cause. For
purposes of this Agreement, "Cause" shall mean (i) the conviction of the Sales
Executive for the commission of a felony; (ii) action by the Sales Executive
involving willful malfeasance or gross negligence or failure to act by the Sales
Executive involving material nonfeasance, which, at the time of such willful
malfeasance or gross negligence or material nonfeasance, has a materially
adverse effect on the Corporation; or (iii) the failure by the Sales Executive
to follow directives of the Chief Executive Officer of the Corporation; the
Executive Vice President, Sales and Marketing; the Sales Executive's Divisional
Sales Vice President; or the failure to meet reasonable performance standards
established by such executives of the Corporation.

          (c) Notice of Termination. Any termination by the Corporation for 
Cause shall be communicated by Notice of Termination to the Sales Executive in
accordance with Section 9(b) of this Agreement. For purposes of this Agreement,
a "Notice of Termination" means a written notice which (i) indicates the
specific termination provision in this Agreement relied upon; (ii) to the extent
applicable, sets forth in reasonable detail the facts and circumstances claimed
to provide a basis for termination of the Sales Executive's employment under the
provision so indicated; and (iii) if the Date of Termination (as defined in
Section 4(d)) is other than the date of receipt of such notice, specifies the
termination date (which date shall be not more than 30 days after the giving of
such notice). The failure by the Corporation to set forth in the Notice of
Termination any fact or circumstance which contributes to a showing of Cause
shall not waive any right of the Corporation hereunder or preclude the
Corporation from asserting such fact or circumstance in enforcing the
Corporation's rights hereunder. 

          (d) Date of Termination. "Date of Termination" means (i) if the Sales
Executive's employment is terminated by the Corporation for Cause, the date of
receipt of the Notice of Termination or any later date specified therein, as the
case may be; (ii) if the Sales Executive's employment is terminated by the
Corporation other than for Cause or Disability, the Date of termination shall be
the date on which the Corporation notifies the Sales Executive of such
termination; and (iii) if the Sales Executive's employment is terminated by
reason of death or Disability, the Date of Termination shall be the date of
death of the Sales Executive or the Disability Effective Date, as the case may
be. 

          5. Obligations of the Corporation upon Termination. 

          (a) Termination Other Than for Cause. During the Employment Period, if
the Corporation shall terminate the Sales Executive's employment (other than in
the case of a termination for Cause) or the Sales Executive's employment shall

                                      -3-
<PAGE>   4

terminate by reason of death or Disability (termination in any such case 
referred to as "Termination"):

          (i) the Corporation shall pay to the Sales Executive in a lump sum in
     cash the sum of (1) the Sales Executive's Minimum Annual Compensation
     through the Date of Termination to the extent not theretofore paid and (2)
     any accrued vacation pay, to the extent not theretofore paid. To the extent
     not theretofore paid, the sum of the amounts described in clauses (1) and
     (2) shall be hereinafter referred to as the "Accrued Obligations." The
     amounts specified in this Section 5(a)(i) shall be paid within 30 days
     after the Date of Termination; and

          (ii) in the event of Termination other than by reason of the Sales
     Executive's death or Disability, then beginning on the biweekly payment
     date next following the Termination and on each biweekly payment date
     thereafter until the end of the Employment Period (the period from such
     Date of Termination until the end of the Employment Period herein called
     the "Severance Period"), the Corporation shall pay to the Sales Executive
     an amount equal to the biweekly installment of the Sales Executive's
     Minimum Annual Compensation in effect as of such Date of Termination; and

          (iii) in the event of Termination other than by reason of the Sales
     Executive's death or Disability, then, during the Severance Period, the
     Corporation shall continue medical and welfare benefits to the Sales
     Executive and/or the Sales Executive's family at least equal to those which
     would have been provided if the Sales Executive's employment had not been
     terminated, such benefits to be in accordance with the most favorable
     medical and welfare benefit plans, practices, programs or policies (the
     "M&W Plans") of the Corporation as in effect and applicable generally to
     other senior executives of the Corporation and their families during the
     90-day period immediately preceding the Date of Termination or, if more
     favorable to the Sales Executive, as in effect generally at any time
     thereafter with respect to other sales executives of the Corporation (but
     on a prospective basis only unless, and then only to the extent, such more
     favorable M&W Plans are by their terms retroactive), provided, however,
     that if the Sales Executive becomes reemployed with another employer and is
     eligible to receive medical or other welfare benefits under another
     employer-provided plan, the benefits under the M&W Plans shall be reduced
     as provided in Section 6 of this Agreement. For purposes of determining
     eligibility of the Sales Executive for benefits under the M&W Plans, the
     Sales Executive shall be considered to have remained employed until the end
     of the Severance Period.

                                       -4-

<PAGE>   5

          (b) Termination by the Corporation for Cause. Subject to the
provisions of Section 6 of this Agreement, if the Sales Executive's employment
shall be terminated for Cause during the Employment Period, the Corporation
shall have no further obligations to the Sales Executive under this Agreement
other than the obligation to pay to the Sales Executive's Minimum Annual
Compensation through the Date of Termination plus the amount of any compensation
previously deferred by the Sales Executive, in each case to the extent
theretofore unpaid.

          6. Full Settlement; Mitigation.

          The Sales Executive shall make reasonable efforts to mitigate damages
by seeking other comparable employment. To the extent that the Sales Executive
shall receive compensation or benefits from such other employment, the payments
to be made and the benefits to be provided by the Corporation as provided in
this Agreement shall be correspondingly reduced. If the Sales Executive shall
fail to make reasonable efforts to mitigate damages by seeking other comparable
employment, the Corporation's obligations under this Agreement shall cease until
such time as the Sales Executive commences to make such efforts. If the Sales
Executive finally prevails with respect to any dispute among the Corporation,
the Sales Executive or others as to the interpretation, terms, validity or
enforcability of (including any dispute about the amount of any payment pursuant
to) this Agreement, the Corporation agrees to pay all legal fees and expenses
which the Sales Executive may reasonably incur as a result of any such dispute;
provided, however, that if the Sales Executive is not entitled to recover such
legal fees and expenses pursuant to the foregoing provisions of this Section 6,
the Sales Executive shall not be entitled to recover any such legal fees or
expenses, and he hereby waives any rights to such recovery, under any provision
of the By-laws (now or hereafter in effect) of the Corporation which provide for
indemnification of or payment to the Sales Executive of legal fees and expenses.

          7. Confidential Information and Competitive Conduct.

          (a) Confidential Information. The Sales Executive shall hold in a
fiduciary capacity for the benefit of the Corporation all secret, confidential
information, knowledge or data relating to the Corporation or any of their
affiliated companies, and their respective businesses, which shall have been
obtained by the Sales Executive during the Sales Executive's employment by the
Corporation or any of their affiliated companies and which shall not have been
or now or hereafter have become public knowledge (other than by acts by the
Sales Executive or representatives of the Sales Executive in violation of this
Agreement). During the Employment Period and for a period of 5 years thereafter,
the Sales Executive

                                      -5-
<PAGE>   6

shall not, without the prior written consent of the Corporation or as may
otherwise be required by law or legal process, communicate or divulge any such
information, knowledge or data to anyone other than the Corporation and those
designated by them.

          (b) Covenant Not to Compete or Solicit. During the Employment Period,
the Sales Executive shall not offer or sell any products or services that
compete for sales promotion dollars in any market with the business of VCI, nor
shall he render services to any firm, person or corporation so competing with
VCI, nor shall he have any interest, direct or indirect, in any business that is
so competing with the business of VCI, provided, however, that ownership of 5%
or less of any class of debt or equity securities which are publicly traded
securities shall not be a violation of this covenant. The foregoing provisions
of this Section 7(b) shall be extended, at the option of VCI for up to two
additional years after the end of the Employment Period so long as VCI shall pay
to the Sales Executive with respect to each year as to which it has exercised
its option an amount equal to the Minimum Annual Compensation in biweekly
installments during such year. The first year of such extension shall be
exercised at the option of VCI upon written notice to the Sales Executive not
later than 60 days prior to the end of the Employment Period. The second year of
such extension shall be exercised at the option of VCI upon written notice to
the Sales Executive not later than 60 days prior to the end of the exercised
first year of such extension. So long as the Sales Executive is employed
hereunder, and for any additional period of time described in the preceding
sentences, the Sales Executive shall not, directly or indirectly, (i) solicit
any employee of VCI with a view to inducing or encouraging such employee to
leave the employ of VCI for the purpose of being hired by the Sales Executive or
any employer affiliated with the Sales Executive or (ii) solicit, take away,
attempt to take away, or otherwise interfere with VCI's business relationship
with any of its respective customers.

          (c) Contact With Competitors. During the Employment Period and during
the option periods described in Section 7(b) of this Agreement, the Sales
Executive shall not have any contact whatsoever with majority shareholders,
directors, representatives, agents, officers, executives, or other employees of
companies that compete for sales promotion dollars in any market with the
business of VCI. Such contact shall include, but not be limited to, recruitment
efforts aimed at the Sales Executive by such competing companies. Such contact
shall exclude pleasantries (non-business related whatsoever) exchanged at
industry conferences or in the course of running into such employees of other
companies during regular business rounds.

          (d) In the event of a breach or threatened breach of this Section 7,
the Sales Executive agrees that the Corporation shall be entitled to injunctive
relief in a court of appropriate jurisdiction to remedy any such breach or
threatened breach, the Sales Executive acknowledging that damages would be
inadequate and insufficient.

                                       -6-

<PAGE>   7

          8. Successors.

          (a) This Agreement is personal to the Sales Executive and without the
prior written consent of the Corporation shall not be assignable by the Sales
Executive otherwise than by will or the laws of descent and distribution. This
Agreement shall inure to the benefit of and be enforceable by the Sales
Executive's legal representative.

          (b) This Agreement shall inure to the benefit of and be binding upon
the Corporation and its successors and assigns.

          9. Miscellaneous.

          (a) The captions of this Agreement are not part of the provisions
hereof and shall have no force or effect. This Agreement may not be amended,
modified, repealed, waived, extended or discharged except by an agreement in
writing signed by the party against whom enforcement of such amendment,
modification, repeal, waiver, extension or discharge is sought. No person, other
than pursuant to a resolution of the Board or a committee thereof, shall have
resolution of the board or a committee thereof, shall have authority on behalf
of the Corporation to agree to amend, modify, repeal, waive, extend or discharge
any provision of this Agreement or anything in reference thereto.

          (b) All notices and other communications hereunder shall be in writing
and shall be given by hand delivery to the other party or by registered or
certified mail, return receipt requested, postage prepaid, addressed as follows:


               If to the Sales Executive:

               Richard P. Herpich
               c/o Valassis Communications, Inc.
               3030 Old Ranch Parkway
               Suite 250
               Seal Beach, CA 90740-2752

               If to the Corporation:

               c/o Valassis Communications, Inc.
               36111 Schoolcraft Road
               Livonia, MI 48150
               Attention: Barry P. Hoffman, Esq.

          (c) The invalidity or unenforceability of any provision of this
Agreement shall not affect the validity or enforceability of any other provision
of this Agreement. 

                                     -7-

<PAGE>   8

          (d) The Corporation may withhold from any amounts payable under this
Agreement such Federal, state or local taxes as shall be required to be withheld
pursuant to any applicable law or regulation.

          (e) This instrument contains the entire agreement of the Sales
Executive and the Corporation with respect to the subject matter hereof and,
subject to a Non-Qualified Stock Option Agreement entered into on November 16,
1993 between the Sales Executive and VCI, all promises, representations,
understandings, arrangements and prior agreements are merged herein and
superseded hereby.

          IN WITNESS WHEREOF, the Sales Executive and, pursuant to due
authorization from its Board of Directors, the Corporation has caused this
Agreement to be executed as of the day and year first above written.

                                  VALASSIS COMMUNICATIONS, INC.

                                  By:        Rick Herpich
                                      --------------------------
                                      Name:  Rick Herpich 
                                      Title: Sales Executive

 
                                           Barry P. Hoffman
                                      --------------------------
                                      Barry P. Hoffman, Esq.
                                         Secretary


                                      -8-


<PAGE>   1
                                                                 EXHIBIT 10.5(a)

                                    AMENDMENT
                                       TO
                              EMPLOYMENT AGREEMENT
                              --------------------


          AGREEMENT made this 30 day of June 1994 by and between VALASSIS
COMMUNICATIONS, INC., a Delaware corporation whose principal place of business
is located at 36111 Schoolcraft Road, Livonia, Michigan 48150 ("VCI") and 
Richard P. Herpich (the "Sales Executive");

          WHEREAS, VCI entered into an Employment Agreement with the Sales
Executive, with a term commencing on January 17, 1994 and ending on the close of
business on June 30, 1997 (the "Employment Agreement"); and

          WHEREAS, the Sales Executive has been promoted to the position of Vice
President, Midwest Sales Division; and

          WHEREAS, the parties desire to enter into this Agreement to modify the
language of the Employment Agreement to be consistent with the new position of
the Sales Executive and to confirm all terms and provisions of the Employment
Agreement except as specifically amended herein;

          NOW THEREFORE, in consideration of the mutual promises, convenants,
and agreements set forth below, it is hereby agreed as follows:

          1. Section 2.(a) shall be amended to read as follows:

          (a) Position. During the Employment Period, the Sales Executive shall
serve as Vice President, Midwest Sales Division.

          2. Section 3. Compensation shall be amended to read as follows:

          3. Compensation.

          The Sales Executive shall receive the following compensation for his
services hereunder to the Corporation:

          (a) Salary. The Sales Executive's annual base salary ("Annual Base
Salary"), payable not less often than biweekly, shall be at the annual rate of
not less than $175,000 commencing on the Effective Date. Subject to customary
oversight by the Board, and consistent with the authorities, duties and
responsibilities of the Chief Executive Officer of the Corporation as of January
1, 1992 the Chief Executive Officer of the Corporation may from time to time
direct such upward adjustments in Annual Base Salary as the Chief Executive
Officer of the Corporation deems to be necessary or desirable as a result of the
Sales Executive's performance, including without limitation adjustments in order
to reflect increases in the cost of living.


<PAGE>   2

          (b) Annual Cash Bonus. With respect to each of VCI's 1995, 1996 and
1997 fiscal years, the Sales Executive shall be paid a cash bonus of up to 100%
of Annual Base Salary in accordance with Attachment A hereto and the targets set
by the Board provided, however, that 50% of any bonus payable hereunder, to the
extent to be paid for each fiscal year, shall be paid automatically and without
additional approval and the remaining 50% thereof shall be paid only if, and to
the extent, recommended and approved by the Chief Executive Officer of the
Corporation. (Should VCI change its present fiscal year [July 1 to June 30] to a
calendar fiscal year [January 1 to December 31], the Sales Executive shall be
entitled to a total of only 50% of the full bonus that is earned for calendar
year 1997.)

          (c) Retirement, Incentive and Welfare Benefit Plans. During the
Employment Period and so long as the Sales Executive is employed by the
Corporation, he shall be eligible to participate in all incentive, savings,
retirement and welfare plans, practices, policies and programs including,
without limitation, Valassis Employees' Profit Sharing Plan, its 401(k)
Retirement Savings Plan, its Flex Plan, its death benefit plans, its disability
benefit plans, and its medical, dental and health and welfare plans (the
"Plans") applicable generally to employees and/or other executives of the
Corporation.

          (d) Fringe Benefits. During the Employment Period and so long as the
Sales Executive is employed by the Corporation, the Corporation shall furnish an
automobile to the Sales Executive and pay all of the related expenses for
gasoline, insurance, maintenance and repairs, in each case on a basis
substantially equivalent to such fringe benefit provided to the Sales Executive
in the past.

          (e) Expenses. The Corporation agrees to reimburse the Sales Executive
for all expenses, including those for travel and entertainment, properly
incurred by him in the performance of his duties hereunder in accordance with
policies established from time to time by the Board, and the Sales Executive
shall account to the Corporation for such expenses.

          (f) Vacation and Other Absences. During the Employment Period and so
long as the Sales Executive is employed by the Corporation, he shall be entitled
to paid vacation and such other paid absences whether for holidays, illness,
personal time or any similar purposes, in accordance with the plans, policies,
programs and practices of the Corporation in effect from time to time.

          3. Section 4.(b) Termination of Employment shall be amended to read as
follows:

          (b) By the Corporation for Cause. The Corporation may terminate the
Sales Executive's employment during the Employment Period for Cause. For
purposes of this Agreement, "Cause" shall mean (i) the conviction of the Sales
Executive for the commission of a felony; (ii) action by the Sales Executive
involving willful

                                      -2-
<PAGE>   3

malfeasance or gross negligence or failure to act by the Sales Executive
involving material nonfeasance, which, at the time of such willful malfeasance
or gross negligence or material nonfeasance, has a materially adverse effect on
the Corporation; or (iii) the failure by the Sales Executive to follow
directives of the Chief Executive Officer of the Corporation and/or the
Executive Vice President, Sales and Marketing or the failure to meet reasonable
performance standards established by such executives of the Corporation.

          4. Section 5. Obligations of the Corporation Upon Termination shall be
amended to read as follows:

          (a) Termination Other Than for Cause. During the Employment Period, if
the Corporation shall terminate the Sales Executive's employment (other than in
the case of a termination for Cause) or the Sales Executive's employment shall
terminate by reason of death or Disability (termination in any such case
referred to as "Termination"):

          (i) the Corporation shall pay to the Sales Executive in a lump sum in
     cash the sum of (1) the Sales Executive's Annual Base Salary through the
     Date of Termination to the extent not theretofore paid and (2) any
     compensation previously deferred by the Sales Executive (together with any
     accrued interest or earnings thereon) and any accrued vacation pay, in each
     case to the extent not theretofore paid (the sum of the amounts described
     in clauses (1) and (2) shall be hereinafter referred to as the "Accrued
     Obligations"). The amounts specified in this Section 5(a)(i) shall be paid
     within 30 days after the Date of Termination; and

          (ii) in the event of Termination other than by reason of the Sales
     Executive's death or Disability, then beginning on the biweekly payment
     date next following the Termination and on each biweekly payment date
     thereafter until the end of the Employment Period (the period from such
     Date of Termination until the end of the Employment Period herein called
     the "Severance Period"), the Corporation shall pay to the Sales Executive
     an amount equal to the biweekly installment of the Sales Executive's rate
     of Annual Base Salary in effect as of such Date of Termination; and

          (iii) in the event of Termination other than by reason of the Sales
     Executive's death or Disability, the Corporation shall pay to the Sales
     Executive in a lump sum in cash within 30 days after the date of
     Termination a bonus in an amount equal to 100% of the maximum Annual Cash
     Bonus for the fiscal year in which the event of Termination occurred,
     whether or not earned; and

          (iv) in the event of Termination other than by reason of the Sales
     Executive's death or Disability, then, during the Severance Period, the
     Corporation shall continue medical and welfare benefits to the Sales
     Executive and/or the Sales

                                       -3-

<PAGE>   4

     Executive's family at least equal to those which would have been provided
     if the Sales Executive's employment had not been terminated, such benefits
     to be in accordance with the most favorable medical and welfare benefit
     plans, practices, programs or policies (the "M&W Plans") of the Corporation
     as in effect and applicable generally to other senior executives of the
     Corporation and their families during the 90-day period immediately
     preceding the Date of Termination or, if more favorable to the Sales
     Executive, as in effect generally at any time thereafter with respect to
     other executives of the Corporation (but on a prospective basis only
     unless, and then only to the extent, such more favorable M&W Plans are by
     their terms retroactive), provided, however, that if the Sales Executive
     becomes reemployed with another employer and is eligible to receive medical
     or other welfare benefits under another employer-provided plan, the
     benefits under the M&W Plans shall be reduced as provided in Section 6 of
     this Agreement. For purposes of determining eligibility of the Sales
     Executive for benefits under the M&W Plans, the Sales Executive shall be
     considered to have remained employed until the end of the Severance Period.

          (b) Termination by the Corporation for Cause. Subject to the
provisions of Section 6 of this Agreement, if the Sales Executive's employment
shall be terminated for Cause during the Employment Period, the Corporation
shall have no further obligations to the Sales Executive under this Agreement
other than the obligation to pay to the Sales Executive Annual Base Salary
through the Date of Termination plus the amount of any compensation previously
deferred by the Sales Executive, in each case to the extent theretofore unpaid.

          5. Section 7.(b) Confidential Information and Competitive Conduct
shall be amended to read as follows:

               (b) Covenant Not to Compete or Solicit. During the Employment
Period, the Sales Executive shall not offer or sell any products or services
that compete for sales promotion dollars in any market with the business of VCI,
nor shall he render services to any firm, person or corporation so competing
with VCI, nor shall he have any interest, direct or indirect, in any business
that is so competing with the business of VCI, provided, however, that ownership
of 5% or less of any class of debt or equity securities which are publicly
traded securities shall not be a violation of this covenant. The foregoing
provisions of this Section 7(b) shall be extended, at the option of VCI for up
to two additional years after the end of the Employment Period so long as VCI
shall pay to the Sales Executive with respect to each year as to which it has
exercised its option an amount equal to the Annual Base salary in biweekly
installments during such year. The first year of such extension shall be
exercised at the option of VCI upon written notice to the Sales Executive not
later than 60 days prior to the

                                       -4-

<PAGE>   5

end of the Employment Period. The second year of such extension shall be
exercised at the option of VCI upon written notice to the Sales Executive not
later than 60 days prior to the end of the exercised first year of such
extension. So long as the Sales Executive is employed hereunder, and for any
additional period of time described in the preceding sentences, the Sales
Executive shall not, directly or indirectly, (i) solicit any employee of VCI
with a view to inducing or encouraging such employee to leave the employ of VCI
for the purpose of being hired by the Sales Executive or any employer affiliated
with the Sales Executive or (ii) solicit, take away, attempt to take away, or
otherwise interfere with VCI's business relationship with any of its respective
customers.

          6. All Other Terms Shall Remain in Full Force and Effect. 

          All other terms of the Employment Agreement shall remain in full force
and effect. This instrument, together with the Employment Agreement, contains
the entire agreement of the parties with respect to the subject matter thereof.
The amendments to the Employment Agreement contained in this Agreement shall be
effective as of May 9, 1994.

          7. Relocation

          The Sales Executive, in conjunction with his relocation assignment
from California to Illinois, shall receive the VCI Standard Relocation Package,
including but not limited to one month's Annual Base Salary ($14,584) and
$60,000 toward all real estate related costs in selling the Sales Executive's
present home in California and purchasing a new home in Illinois.

          8. Commissions

          The Sales Executive shall receive sales commissions on all outstanding
orders that have been sold and contracted by the Sales Executive dropped before
April 30, 1994 per VCI standard sales compensation policy.

          IN WITNESS WHEREOF, the Sales Executive and VCI have caused this
Agreement to be executed as of the day and year first above written.

                                  VALASSIS COMMUNICATIONS, INC.

                                  By:   Barry P. Hoffman
                                     --------------------------
                                  Name: Barry P. Hoffman, Esq.
                                             Secretary
 
                                      Richard P. Herpich
                                     --------------------------
                                      Richard P. Herpich

                                      -5-


<PAGE>   6

                                  ATTACHMENT A
                                  ------------

                                ANNUAL CASH BONUS
                                -----------------

                Pursuant to Section 3(b) of Employment Agreement

          1. "Cash Flow" shall mean (i) the gross operating revenues of the
company for such fiscal year derived in the ordinary course of its business from
continuing operations minus (ii) all operating expenses, which are defined as
the total cost of goods sold plus sales, general and administrative expenses,
but excluding (iii) depreciation, amortization, taxes paid or provided for,
interest expense, management fees, Annual Cash Bonus, Special Bonus, charges on
account of the exercise of stock options granted pursuant to the Stock Option
Plan, dividends, acquisition costs, other non-cash charges, other amounts paid
to any affiliate of the Company, all of the foregoing otherwise being determined
in accordance with generally accepted accounting principles. Interest income,
extraordinary items and gains or losses on sales or dispositions of property,
shall be excluded from the calculation of Cash Flow. Further, Cash Flow shall be
reduced by the amount of capital expenditures during such period.

          2. The "Company" for the purposes of this agreement shall mean
Valassis Communications, Inc. and its subsidiaries.

          3. Terms defined in the Employment Agreement entered into as of the
Effective Date among Joseph Ciolino and the Corporation unless otherwise defined
in this Attachment are used in this Attachment as so defined.



<PAGE>   1
                                                                 EXHIBIT 10.5(b)

                                    AMENDMENT
                                       TO
                              EMPLOYMENT AGREEMENT
                                       AND
                      NON-QUALIFIED STOCK OPTION AGREEMENTS


              This AMENDMENT TO EMPLOYMENT AGREEMENT (this "Amendment"), is made
December 19, 1995 by and between Valassis Communications, Inc. (the
"Corporation") and Richard P. Herpich (the "Executive").

              WHEREAS, the Corporation and the Executive entered into that
certain Employment Agreement effective January 17, 1994 as amended June 30, 1994
(the "Employment Agreement"); and

                    WHEREAS, the Corporation entered into NON-QUALIFIED STOCK
OPTION AGREEMENTS with the Executive effective November 16, 1993 and May 10,
1994 (the "Option Agreements"); and

              WHEREAS, the Corporation and the Executive desire to amend the
Employment Agreement and the Option Agreements to extend the term of employment
under the Employment Agreement and conform the Employment Agreement to the
Corporation's new policy of semi-annual bonuses instead of annual bonuses.

              NOW THEREFORE, in consideration of the above recitals, the parties
hereto agree as set forth below.

              1.    Section 1.(b) of the Employment Agreement shall be amended 
to read in its entirety as follows:

                    "The Employment Period shall commence on January 17, 1994
                    (the "Effective Date") and shall continue until the close of
                    business on December 31, 1998."

              2.    Section 2.(a) shall be amended to read as follows:

                    (a) Position. During the Employment Period, the Sales
                    Executive shall serve as National Sales Manager.

              3.    The Employment Agreement shall be amended so that all
references to "Annual Cash Bonus" in the Employment Agreement shall be deemed to
be references to "Semi-Annual Cash Bonus."
<PAGE>   2
              4.    Section 3.(a) of the Employment Agreement shall be amended
to read in its entirety as follows:

                    (a) Salary. The Executive's annual base salary ("Annual Base
                    Salary"), payable not less often than biweekly, shall be at
                    the annual rate of not less than $225,000 commencing on
                    January 1, 1996. The Board may from time to time direct such
                    upward adjustments in Annual Base Salary and other
                    compensation and benefits as the Board deems to be necessary
                    or desirable, including, without limitation, adjustments in
                    order to reflect increases in the cost of living. Annual
                    Base Salary shall not be reduced after any increase thereof.
                    Any increase in Annual Base Salary and/or other compensation
                    and benefits shall not serve to limit or reduce any other
                    obligation of the Corporation under this Agreement.

              5.    Section 3.(b) of the Employment Agreement shall be amended
to read in its entirety as follows:

                    "Commencing on January 1, 1996, with respect to each six
                    month period ending on June 30 and December 31 thereafter,
                    the Executive shall be paid by the Corporation a semi-annual
                    cash bonus of up to 50% of the Annual Base Salary in
                    accordance with the targets set by the Board or the
                    Compensation/Stock Option Committee of the Corporation (the
                    "Committee"). Each such semi-annual bonus (the "Semi-Annual
                    Cash Bonus") shall be paid promptly after the end of the
                    applicable six month period when either the Board or the
                    Committee has determined that applicable targets have been
                    met but in no event later than 60 days after each June 30
                    and December 31. The Executive shall also be entitled to
                    participate in any programs of the Corporation enabling
                    employees to apply all or part of any bonus to the purchase
                    of the Corporation's stock and receive matching grants."

              6.    Section 4.(a)(iii) of the Employment Agreement shall be
amended by deleting the phrase "100% of the maximum Annual Cash Bonus for the
fiscal year" and inserting the phrase "two times the maximum Semi-Annual Cash
Bonus for the current six month period."
        
              7.    All other terms of the Employment Agreement and the Option
Agreements shall remain in full force and effect.

              8.    This instrument, together with the Employment Agreement and
the Option Agreements, contains the entire agreement of the parties with
respect to the subject matter hereof. This Amendment shall be governed by and
construed in accordance with the laws of the State of New York, without
reference to principles of conflict of laws. The amendments to the Employment
Agreement and the Option Agreements contained in this Amendment shall be
effective from and after January 1, 1996.
        
                                       2
<PAGE>   3


              IN WITNESS WHEREOF, the Executive and the Corporation have caused
this Agreement to be executed as of the day and year first above written.


                                                VALASSIS COMMUNICATIONS, INC.

                                                By: 
                                                   ----------------------------

                                                Name:    Barry P. Hoffman, Esq.

                                                Title:   Secretary





                                                -------------------------------
                                                Richard P. Herpich


                                       3

<PAGE>   1
                                                                 EXHIBIT 10.5(c)

                                    AMENDMENT
                                       TO
                              EMPLOYMENT AGREEMENT




              This AMENDMENT TO EMPLOYMENT AGREEMENT (the "Amendment") is made
February 18, 1997 by and between Valassis Communications, Inc. (the
"Corporation") and Richard P. Herpich (the "Executive).

              WHEREAS, the Corporation and the Executive entered into that
certain Employment Agreement effective as of January 17, 1994, as amended June
30, 1994 and December 19, 1995 (the "Employment Agreement"); and

              WHEREAS, the Corporation and the Executive desire to amend the
Employment Agreement to conform the Employment Agreement to the Corporation's
new bonus program for sales management.

              NOW THEREFORE, in consideration of the above recitals, the parties
hereto agree as set forth below.

              1.    Section 3(b) of the Employment Agreement shall be amended to
read in its entirety as follows:

                    "(b)    Bonus Compensation.

                            (i) Semi-Annual Cash Bonus. Commencing on January 1,
                    1997, with respect to each six-month period ending on June
                    30 and December 31 thereafter, the Executive shall be paid
                    by the Corporation a semi-annual cash bonus of up to 33.32
                    percent respectively of the Annual Base Salary in accordance
                    with the targets set by the Board or the Compensation/Stock
                    Option Committee of the Corporation (the "Committee"). Each
                    such semi-annual bonus (the "Semi-Annual Cash Bonus") shall
                    be paid promptly after the end of the applicable six-month
                    period when either the Board or the Committee has determined
                    that applicable targets have been met but in no event later
                    than 60 days after each June 30 and December 31. The
                    Executive shall also be entitled to participate in any
                    programs of the Corporation enabling employees to apply all
                    or part of any bonus to the purchase of the Corporation's
                    stock and receive matching grants.
<PAGE>   2
                            (ii) Annual National Sales Manager Bonus. Commencing
                    on January 1, 1997, with respect to each 12-month period
                    ending on December 31 thereafter, the Executive shall be
                    eligible for bonus compensation in addition to the
                    Semi-Annual Cash Bonus of up to 65 percent of the Annual
                    Base Salary in accordance with targets set annually by the
                    Executive Vice President and Chief Operating Officer of the
                    Corporation as set forth in Schedule A attached hereto (the
                    "Annual National Sales Manager Bonus Bonus"). Schedule A
                    shall be adjusted before the start of each fiscal year to
                    reflect targets appropriate with respect to market
                    conditions and sales strategies for the coming year. The
                    Annual National Sales Manager Bonus shall be paid promptly
                    after the end of the applicable 12-month period or upon
                    achievement of a particular quota or goal as the case may be
                    (as set forth in Schedule A) when the Executive Vice
                    President and Chief Operating Officer has determined that
                    the applicable targets have been met but in no event later
                    than 60 days after each December 31."

              2.    All other terms of the Employment Agreement shall remain in
full force and effect.

              3.    This instrument, together with the Employment Agreement,
contains the entire agreement of the parties with respect to the subject matter
hereof. The amendments to the Employment Agreement contained in this Amendment
shall be effective from and after January 1, 1997.


              IN WITNESS WHEREOF, the Executive and the Corporation have caused
this agreement to be executed as of the day and year first above written.



                                          VALASSIS COMMUNICATIONS, INC.

                                          By: 
                                             --------------------------------

                                          Name:  Barry P. Hoffman, Esq.

                                          Title: Secretary





                                          -----------------------------------
                                                   Richard P. Herpich


                                      2

<PAGE>   1
                                                                 EXHIBIT 10.5(d)

                                    AMENDMENT
                                       TO
                              EMPLOYMENT AGREEMENT
                                       AND
                      NON-QUALIFIED STOCK OPTION AGREEMENTS



              THIS AMENDMENT TO EMPLOYMENT AGREEMENT (the "Amendment") is made
December 30, 1997 by and between Valassis Communications, Inc. (the
"Corporation") and Richard P. Herpich (the "Executive").

              WHEREAS, the Corporation and the Executive entered into that
certain Employment Agreement effective as of January 17, 1994, as amended June
30, 1994, December 19, 1995 and February 18, 1997 (the "Employment Agreement");

              WHEREAS, the Corporation entered into non-qualified stock option
agreements with the Executive effective on November 23, 1993, May 10, 1994 and
December 19, 1995 (the "Option Agreements"); and

              WHEREAS, the Corporation and the Executive desire to amend the
Employment Agreement and the Option Agreements to extend the term of employment
under the Employment Agreement.

              NOW THEREFORE, in consideration of the above recitals, the parties
hereto agree as set forth below.

              1.    Section 1(b) of the Employment Agreement shall be amended to
read in its entirety as follows:

                    "The Employment Period shall commence as of January 17, 1994
              (the "Effective Date") and shall continue until the close of
              business on December 31, 2000."

              2.    All other terms of the Employment Agreement and the Option
Agreements shall remain in full force and effect.

              3.    This instrument, together with the Employment Agreement and
the Option Agreements, contains the entire agreement of the parties with
respect to the subject matter hereof.
<PAGE>   2




              IN WITNESS WHEREOF, the Executive and the Corporation have caused
this Agreement to be executed as of the day and year first above written.


                                       VALASSIS COMMUNICATIONS, INC.

                                       By:
                                          ------------------------------

                                       Name: Barry P. Hoffman, Esq.

                                       Title:   Secretary




                                       ---------------------------------
                                       Richard P. Herpich









                                      2

<PAGE>   1
                                                                EXHIBIT 10.5(e)


                                    AMENDMENT
                                       TO
                              EMPLOYMENT AGREEMENT
                                       AND
                      NON-QUALIFIED STOCK OPTION AGREEMENTS

               THIS AMENDMENT TO EMPLOYMENT AGREEMENT (the "Amendment"), is 
  made December 15, 1998 by and between Valassis Communications, Inc. (the 
  "Corporation") and Richard P. Herpich (the "Executive").

               WHEREAS, the Corporation and the Executive entered into that
  certain Employment Agreement effective as of January 17, 1994, as amended June
  30, 1994, December 19, 1995, February 18, 1997 and December 30, 1997 (the
  "Employment Agreement");

               WHEREAS, the Corporation entered into a NON-QUALIFIED STOCK
  OPTION AGREEMENTS with the Executive effective as of November 16, 1993, May
  10, 1994, January 1, 1996, December 8, 1997 and September 15, 1998 (the
  "Option Agreements"); and

               WHEREAS, the Corporation and the Executive desire to amend the
  Employment Agreement to conform the Employment Agreement to certain revised
  terms as specifically amended herein.

               NOW THEREFORE, in consideration of the above recitals, the
  parties hereto agree as set forth below.

               1, The first sentence of Section 3.(a) of the Employment
  Agreement shall be amended to read as follows:

                     "The Executive's Annual Base Salary ("Annual Base Salary"),
               payable on a biweekly basis, shall be at the annual rate of not
               less than $235,000 effective January 1, 1999."

               2. Section 3. of the Employment Agreement shall be amended to
  insert a new Subsection (g) to read in its entirety as follows:

                     "The Executive shall receive for the Fiscal Year (Calendar)
               1999, and for each fiscal year thereafter during the Employment
               Period, 1,500 shares of VCI's Common Stock (the "Restricted Stock
               Award") under the Valassis Communications, Inc. Executive
               Restricted Stock Plan adopted July 10, 1995 (the "Executive 
               Restricted Stock Plan"). The Executive shall also be eligible to
               receive for Fiscal Year (Calendar) 1999, and for each fiscal 
               year thereafter during the


<PAGE>   2

               Employment Period, up to an additional 3,000 shares of the
               Corporation's Common Stock (the "Performance Restricted Stock
               Award") under the Executive Restricted Stock Plan on the
               following basis: (i) if the Compensation/Stock Option Committee
               (the "Committee") determines that eighty percent (80%) or more of
               the applicable performance targets set by the Board of Directors
               for such fiscal year have been met, the Executive shall receive
               1,500 shares; and (ii) if the Committee determines that one
               hundred fifteen percent (115%) or more of the applicable
               performance targets set by the Board of Directors for such fiscal
               year have been met, the Executive shall receive an additional
               1,500 shares. The disposition of such shares by the Executive
               shall be restricted for a period of three years (1/3, 1/3 and 1/3
               respectively) and no longer. Each Performance Restricted Stock
               Award shall be awarded to the Executive promptly after the end of
               the applicable fiscal year as soon as the Committee has
               determined that the applicable targets have been met but in no
               event later than sixty (60) days after the end of the applicable
               fiscal year."

                         3. All other terms of the Employment Agreement and the
            Option Agreements shall remain in full force and effect.

                         4. This instrument, together with the Employment
            Agreement and the Option Agreements, contains the entire agreement
            of the parties with respect to the subject matter hereof.

                         IN WITNESS WHEREOF, the Executive and the Corporation
            have caused this Agreement to be executed as of the day and year
            first above written.

                                                   VALASSIS COMMUNICATIONS, INC.

                                                   By:
                                                      -------------------------

                                                   Name: Barry P. Hoffman, Esq.

                                                   Title: Secretary



                                                   ----------------------------
                                                       Richard P. Herpich



                                      2

<PAGE>   1
                                                                EXHIBIT 10.10(c)

                                    AMENDMENT
                                       TO
                              EMPLOYMENT AGREEMENT
                                       AND
                      NON-QUALIFIED STOCK OPTION AGREEMENTS


              THIS AMENDMENT TO EMPLOYMENT AGREEMENT (the "Amendment"), is made
December 11, 1998 by and between Valassis Communications, Inc. (the
"Corporation") and Richard N. Anderson (the "Executive").

              WHEREAS, the Corporation and the Executive entered into that
certain Employment Agreement effective as of March 18, 1992, as amended December
22, 1994 and December 15, 1995 (the "Employment Agreement");

              WHEREAS, the Corporation entered into a NON-QUALIFIED STOCK OPTION
AGREEMENTS with the Executive effective as of March 18, 1992, December 8, 1997
and September 15, 1998 (the "Option Agreements"); and

              WHEREAS, the Corporation and the Executive desire to amend the
Employment Agreement and the Option Agreements to extend the term of employment
under the Employment Agreement and conform the Employment Agreement to certain
revised terms as specifically amended herein.

              NOW THEREFORE, in consideration of the above recitals, the parties
hereto agree as set forth below.

              1.    Section 1.(b) of the Employment Agreement shall be amended 
to read in its entirety as follows:

                    "The Employment Period shall commence as of March 18, 1992
              (the "Effective Date") and shall continue until the close of
              business on June 30, 2001."

              2.    The first sentence of Section 3.(a) of the Employment 
Agreement shall be amended to read as follows:

                    "The Executive's Annual Base Salary ("Annual Base Salary"),
              payable on a biweekly basis, shall be at the annual rate of not
              less than $325,000 effective January 1, 1999."

              3.    Section 3. of the Employment Agreement shall be amended to
insert a new Subsection (h) to read in its entirety as follows:
<PAGE>   2
                    "The Executive shall receive for the Fiscal Year (Calendar)
              1999, and for each fiscal year thereafter during the Employment
              Period, 1,500 shares of VCI's Common Stock (the "Restricted Stock
              Award") under the Valassis Communications, Inc. Executive
              Restricted Stock Plan adopted July 10, 1995 (the "Executive
              Restricted Stock Plan"). The Executive shall also be eligible to
              receive for Fiscal Year (Calendar) 1999, and for each fiscal year
              thereafter during the Employment Period, up to an additional 3,000
              shares of the Corporation's Common Stock (the "Performance
              Restricted Stock Award") under the Executive Restricted Stock Plan
              on the following basis: (i) if the Compensation/Stock Option
              Committee (the "Committee") determines that eighty percent (80%)
              or more of the applicable performance targets set by the Board of
              Directors for such fiscal year have been met, the Executive shall
              receive 1,500 shares; and (ii) if the Committee determines that
              one hundred fifteen percent (115%) or more of the applicable
              performance targets set by the Board of Directors for such fiscal
              year have been met, the Executive shall receive an additional
              1,500 shares. The disposition of such shares by the Executive
              shall be restricted for a period of three years (1/3, 1/3 and 1/3
              respectively) and no longer. Each Performance Restricted Stock
              Award shall be awarded to the Executive promptly after the end of
              the applicable fiscal year as soon as the Committee has determined
              that the applicable targets have been met but in no event later
              than sixty (60) days after the end of the applicable fiscal year."

              4.    All other terms of the Employment Agreement and the Option
Agreements shall remain in full force and effect.

              5.    This instrument, together with the Employment Agreement and
the Option Agreements, contains the entire agreement of the parties with
respect to the subject matter hereof.
        
              IN WITNESS WHEREOF, the Executive and the Corporation have caused
this Agreement to be executed as of the day and year first above written.


                                          VALASSIS COMMUNICATIONS, INC.

                                          By:
                                             -------------------------------

                                          Name:    Barry P. Hoffman, Esq.

                                          Title:   Secretary




                                          ----------------------------------
                                                  Richard N. Anderson


                                       2

<PAGE>   1
                                                                   EXHIBIT 10.22


                          VALASSIS COMMUNICATIONS, INC.
                              AMENDED AND RESTATED
                          1992 Long-Term Incentive Plan

                  1. Purpose. The purpose of the Amended and Restated 1992
 Long-Term Incentive Plan (the "Plan") is to advance the interests of Valassis
 Communications, Inc. (the "Company") and its shareholders by providing
 incentives to employees, officers, directors of the Company and its affiliates
 and to certain other individuals who perform services for these entities,
 including those who contribute significantly to the strategic and long-term
 performance objectives and growth of the Company and its affiliates.

                  2. Administration. The Plan shall be administered solely by
 the Compensation/Stock Option Committee (the "Committee") of the Board of
 Directors (the "Board") of the Company, as such Committee is from time to time
 constituted, or any successor committee the Board may designate to administer
 the Plan; provided that if at any time Rule 16b-3 or any successor rule ("Rule
 16b-3") under the Securities Exchange Act of 1934, as amended (the "Exchange
 Act"), so permits without adversely affecting the ability of the Plan or any
 transactions involving a grant or award thereunder to comply with the
 conditions for exemption from Section 16 of the Exchange Act (or any successor
 provision) provided by Rule 16b-3, the Committee may delegate the
 administration of the Plan in whole or in part, on such terms and conditions,
 and to such person or persons as it may determine in its discretion, as it
 relates to persons not subject to Section 16 of the Exchange Act (or any
 successor provision). The membership of the Committee or such successor
 committee shall be constituted so as to comply at all times with the applicable
 requirements of Rule 16b-3. Each member of the Committee shall be a
 "non-employee director" under Rule 16b-3; provided that if at any time Rule
 16b-3 so permits without adversely affecting the ability of the Plan or any
 transactions involving a grant or award thereunder to comply with the
 conditions for exemption from Section 16 of the Exchange Act (or any successor
 provision) provided by Rule 16b-3, one or more members of the Committee may
 fail to be a "non-employee director."

          The Committee has all the powers vested in it by the terms of the Plan
 set forth herein, such powers to include exclusive authority (except as may be
 delegated as permitted herein and described in the foregoing paragraph) to
 select the employees and other individuals to be granted options under the Plan
 ("Options"), to determine the type, size and terms of the grant of Options to
 be made to each individual selected, to modify the terms of any Option that has
 been granted, to determine the time when Options will be granted, to make any
 adjustments necessary or desirable as a result of the granting of Options to
 eligible individuals located outside the United States and to prescribe the
 form of the instruments embodying Option Agreements (as hereinafter defined)
 made under the Plan. The Committee is authorized to interpret the Plan and the
 Options granted under the Plan, to establish, amend and rescind any rules and
 regulations relating to the Plan, and to make any other determination, which it
 deems necessary or desirable for the administration of the Plan. The Committee
 (or its delegate as permitted herein) may correct any defect or supply any
 omission or reconcile any inconsistency in the Plan or in any Option in the
 manner and to the extent the Committee deems necessary or desirable to carry
 it into effect. Any decision of the Committee (or its delegate as permitted
 herein) in the interpretation and administration of the Plan, as described
 herein, shall lie within its sole
                              


<PAGE>   2
 and absolute discretion and shall be final, conclusive and binding on all
 parties concerned. The Committee may act only by a majority of its members in
 office, except that the members thereof may authorize any one or more of their
 members or any officer of the Company or its Affiliates (as hereinafter
 defined) to execute and deliver documents or to take any other ministerial
 action on behalf of the Committee with respect to Options granted or to be
 granted to Plan participants. No member of the Committee and no officer of the
 Company or its Affiliates shall be liable for anything done or omitted to be
 done by him or her, by any other member of the Committee or by any officer of
 the Company or its Affiliates in connection with the performance of duties
 under the Plan, except for his or her own willful misconduct or as expressly
 provided by statute.

                  3.  Participation.

                  (a) Affiliates. If an Affiliate of the Company wishes to
 participate in the Plan and its participation shall have been approved by the
 Board upon the recommendation of the Committee, the board of directors or other
 governing body of the Affiliate shall adopt a resolution in form and substance
 satisfactory to the Committee authorizing participation by the Affiliate in the
 Plan with respect to its employees or other individuals performing services for
 it. As used herein, the term "Affiliate" means any entity that directly or
 indirectly through one or more intermediaries, controls, is controlled by or is
 under common control with the Company as determined by the Committee in its
 discretion. Notwithstanding the foregoing, all of the Company's wholly-owned
 subsidiaries are deemed to be Affiliates entitled to participate in the Plan,
 subject to any additional conditions as may be required by any applicable
 foreign laws.

          An Affiliate participating in the Plan may cease to be a participating
 company at any time by action of the Board or by action of the board of
 directors or other governing body of such Affiliate, which latter action shall
 be effective not earlier than the date of delivery to the Secretary of the
 Company of a certified copy of a resolution of the Affiliate's board of
 directors or other governing body taking such action. If the participation in
 the Plan of an Affiliate shall terminate, such termination shall not relieve it
 of any obligations theretofore incurred by it, except as may be approved by the
 Committee in its discretion.

                  (b) Participants. All of the Company's employees, officers and
 directors are eligible to participate in the Plan. Consistent with the purposes
 of the Plan, the Committee shall have exclusive power (except as may be
 delegated as permitted herein) to select the employees, officers and directors
 and other individuals performing services for the Company, including
 consultants or independent contractors and others who perform services for the
 Company and its Affiliates, who may be granted Options under the Plan. Eligible
 individuals may be selected individually or by groups or categories, as
 determined by the Committee in its discretion.

                  4.  Options under the Plan.

                  (a) Options. Options, which include Options that meet the
 requirements of Section 422(b) of the Internal Revenue Code of 1986, as amended
 (the "Code")

                                       2
<PAGE>   3
       ("Incentive Stock Options"), Options that are not Incentive Stock Options
       ("Non-Qualified Stock Options") or combinations thereof, are rights to
       purchase common shares of the Company, par value $0.01 per share (the
       "Common Shares"). Non-Qualified Stock Options and Incentive Stock Options
       are subject to the terms, conditions and restrictions specified in
       Paragraph 5.

                        (b) Maximum Number of Shares that May Be Issued. There
       may be issued under the Plan an aggregate of not more than 7,103,947
       Common Shares, subject to adjustment as provided in Paragraph 8. The
       maximum number of Common Shares which may be made subject to an Option
       granted under the Plan to any participant in any fiscal year during the
       term of the Plan is 1,000,000 Common Shares.

                        (c) Rights with respect to Common Shares and Other
       Securities. Unless otherwise determined by the Committee in its
       discretion, a participant to whom a grant of an Option is made (and any
       person succeeding to such a participant's rights pursuant to the Plan)
       shall have no rights as a stockholder with respect to any Common Shares
       or as a holder with respect to other securities, if any, issuable
       pursuant to any such Option until the date of the issuance of a stock
       certificate to him or her for such Common Shares or other instrument of
       ownership, if any. Except as provided in Paragraph 8, no adjustment shall
       be made for dividends, distributions or other rights (whether ordinary or
       extraordinary, and whether in cash, securities, other property or other
       forms of consideration, or any combination thereof) for which the record
       date is prior to the date such stock certificate or other instrument of
       ownership, if any, is issued.

                        5. Conditions and Restrictions. An Incentive Stock
       Option may be granted only to an eligible employee of the Company or its
       parent or subsidiary corporation. Each Option granted under the Plan
       shall be evidenced by an instrument ("Option Agreement") in such form as
       the Committee shall prescribe from time to time in accordance with the
       Plan and shall comply with the following terms and conditions, and with
       such other terms and conditions, including, but not limited to,
       restrictions upon the Option or the Common Shares issuable upon exercise
       thereof, as the Committee, in its discretion, shall establish:

                        (a) The option price may be equal to, or greater than,
       the Fair Market Value (as hereinafter defined) of the Common Shares
       subject to such Option at the time the Option is granted; provided,
       however, (i) that in the case of an Incentive Stock Option granted to
       such an employee who owns stock representing more than ten percent of the
       voting power of all classes of stock of the Company or of its parent or
       subsidiary (a "Ten Percent Employee"), such option price shall not be
       less than 110% of such Fair Market Value at the time the Option is
       granted; and (ii) that in the case of all Options granted effective as of
       the consummation of the initial public offering of the Common Shares (the
       "Initial Public Offering"), the option price shall be equal to the public
       offering price per share in such Initial Public Offering.

                        (b) The Committee shall determine the number of Common
       Shares to be subject to each Option. Options shall become exercisable in
       installments, if any, as provided by the Committee.



                                       3

<PAGE>   4
                  (c) Except as may be approved by the Committee where such
 approval shall not adversely affect compliance of the Plan with Rule 16b-3
 under the Exchange Act or Section 422 of the Code or where such approval shall
 not adversely affect the participant's tax treatment on the grant of
 Non-Qualified Options under the Code and applicable regulations, any Option
 offered pursuant to the Plan shall not be transferable other than by will or
 the laws of descent and distribution and shall be exercisable during the
 participant's lifetime only by him or her, and a participant's rights and
 interest under the Plan may not be assigned or transferred, hypothecated or
 encumbered in whole or in part either directly or by operation of law or
 otherwise (except in the event of a participant's death) including, but not by
 way of limitation, execution, levy, garnishment, attachment, pledge, bankruptcy
 or in any other manner.

                  (d)      The Option shall not be exercisable:

                           (i) in the case of any Incentive Stock Option granted
                  to a Ten Percent Employee, after the expiration of five years
                  from the date it is granted, and, in the case of any other
                  Option, after the expiration of ten years from the date it is
                  granted. Any Option may be exercised during such period only
                  at such time or times and in such installments as the
                  Committee may establish;

                           (ii) unless payment in full is made for the shares
                  being acquired thereunder at the time of exercise. Such
                  payment shall be made in such form (including, but not limited
                  to, cash, Common Shares owned by the participant for at least
                  six months, or any combination thereof) as the Committee may
                  determine in its discretion; and

                           (iii) unless the person exercising the Option has
                  been, at all times during the period beginning with the date
                  of the grant of the Option and ending on the date of such
                  exercise, employed by or otherwise performing services for the
                  Company or an Affiliate, or a corporation, or a parent or
                  subsidiary of a corporation, substituting or assuming the
                  Option in a transaction to which Section 424(a) of the Code is
                  applicable, except that, in the discretion of the Committee:

                                            A. if such person shall cease such
                           employment or performance of services by reason of
                           his Disability (as defined in Paragraph 7) or early,
                           normal or deferred retirement under an approved
                           retirement program of the Company or an Affiliate (or
                           such other plan or arrangement as may be approved by
                           the Committee, in its discretion, for this purpose)
                           while holding an option which has not expired and has
                           not been fully exercised, such person may exercise
                           the Option with respect to any Common Shares as to
                           which he or she could have exercised the Option on
                           the date he ceased such employment or performance of
                           services (and, if the Committee so determines, with
                           respect to any or all Common Shares under such Option
                           as to which he could not then have otherwise


                                      4


<PAGE>   5

                           exercised such Option) for an additional period of up
                           to three years after the date he or she ceased such
                           employment or performance of services (but in no
                           event after the expiration date of the Option); or

                                            B. if such person shall cease such
                           employment or performance of services by reason of
                           death while holding an Option that has not expired
                           and has not been fully exercised, his or her
                           executors, administrators, heirs or distributees, as
                           the case may be, may, at any time within one year (or
                           such other period determined by the Committee) after
                           the date of death (but in no event after the
                           expiration date of the Option), exercise the Option
                           with respect to any Common Shares as to which the
                           decedent could have exercised the Option at the time
                           of his or her death (and if the Committee so
                           determines, with respect to any or all Common Shares
                           subject to such Option as to which the decedent could
                           not then have otherwise exercised such option); and

                                            C. if such person shall cease such
                           employment or performance of services for any reason
                           other than Disability, early, normal or deferred
                           retirement or death, while holding an Option which
                           has not expired and has not been fully exercised,
                           such person may exercise the Option with respect to
                           any Common Shares as to which he or she could have
                           exercised the Option on the date he or she ceased
                           such employment or performance of services (and, if
                           the Committee so determines, with respect to any or
                           all Common Shares under the Option as to which he or
                           she could not then have otherwise exercised the
                           Option) for such additional period, if any, following
                           the date he or she ceased such employment or
                           performance of services, that the Committee may
                           determine (but in no event after the expiration date
                           of the Option).

                  (e) For purposes of this Plan, "Fair Market Value" per Common 
Share as of a particular date shall mean (i) the closing sales price per 
Common Share on a national securities exchange for the last preceding date
on which there was a sale of such Common Shares on such exchange, or (ii) if
Common Shares are then traded on an over-the-counter market, the average of the
closing bid and asked prices for the Common Shares in such over-the-counter
market for the last preceding date on which there was a sale of such Common
Shares in such market, or (iii) if the shares of Common Shares are not then
listed on a national securities exchange or traded in an over-the-counter
market, such value as the Committee in its discretion may determine.

                  (f) In the case of an Incentive Stock Option, the amount of
 the aggregate Fair Market Value of Common Shares (determined at the time of
 grant of the Option pursuant to subparagraph 5(a) of the Plan), with respect to
 which incentive stock options are exercisable for the first time by an employee
 during any calendar year (under all such plans of his or her employer
 corporation and its parent and subsidiary corporations) shall not exceed
 $100,000.

                                       5


<PAGE>   6

                  (g) It is the intent of the Company that Non-Qualified Stock
 Options granted under the Plan not be classified as Incentive Stock Options,
 that the Incentive Stock Options granted under the Plan be consistent with and
 contain or be deemed to contain all provisions required under Section 422 and
 the other appropriate provisions of the Code and any implementing regulations
 (and any successor provisions thereof), and that any ambiguities in
 construction shall be interpreted in order to effectuate such intent. The
 Agreements providing Non-Qualified Stock Options shall provide that such
 Options are not Incentive Stock Options for purposes of Section 422 of the
 Code. Furthermore, the intent of the Company is that all Stock Options granted
 under this Plan shall be Stock Options with fixed and determinable terms, and
 not options with variable terms, all within the meaning of Accounting
 Principles Board Opinion No. 25; all ambiguities in construction of Stock
 Option Agreements shall be so interpreted, and all Stock Option Agreements
 shall be deemed supplemented to the extent necessary effectuate to this intent
 and contrary provisions disregarded. Without limiting the foregoing all Stock
 Options granted under the Plan shall fully vest no later than the end of five
 years following the grant of the option and shall be exercisable until a date
 no earlier than the end of the seventh year following the grant of the option,
 unless a different vesting and exercise schedule specific as to date is
 contained in the Stock Option Agreement and subject to any requirements of
 continued employment in the Stock Option Agreement.

                  6. Amendment or Substitution of Options under the Plan. The
 terms of any outstanding Option under the Plan may be amended from time to time
 by the Committee in its discretion in any manner that it deems appropriate
 (including, but not limited to, acceleration of the date of exercise of any
 Option) provided that no such amendment shall adversely affect in a material
 manner any right of a participant under the Option without his or her written
 consent, unless the Committee determines in its discretion that there have
 occurred or are about to occur significant changes in the participant's
 position, duties or responsibilities, or significant changes in economic,
 legislative, regulatory, tax, accounting or cost/benefit conditions which are
 determined by the Committee in its discretion to have or to be expected to have
 a substantial effect on the performance of the Company, Affiliate, division or
 department thereof, on the Plan or on any Option under the Plan. The Committee
 may, in its discretion, permit holders of Options under the Plan to exchange
 outstanding Options for the grant of new Options, or require holders of Options
 to surrender outstanding Options as a condition precedent to the grant of new
 Options under the Plan.

                  7. Disability. For the purposes of this Plan, a participant
 shall be deemed to have terminated his employment or performance of services
 for the Company and its Affiliates by reason of Disability, if the participant
 is absent from his or her duties with the Company or an Affiliate for a period
 of at least 180 days during any 12 month period as a result of incapacity due
 to a mental or physical illness. The method of establishing Disability shall be
 a good faith determination by the Committee.

                  8. Dilution and Other Adjustments. In the event of any change
 in the outstanding Common Shares of the Company by reason of any stock split,
 stock dividend, split-up, split-off, spin-off, recapitalization, merger,
 consolidation, rights offering, share offering, reorganization, combination or
 exchange of shares, a sale by the Company of all


                                       6

<PAGE>   7
 or part of its assets, or in the event of any distribution to stockholders
 other than a normal cash dividend, or other extraordinary or unusual event, if
 the Committee shall determine, in its discretion, that such change equitably
 requires an adjustment in the terms of any Option or the number of Common
 Shares available for Options, such adjustment may be made by the Committee and
 shall be final, conclusive and binding for all purposes of the Plan.
 
                 9. Designation of Beneficiary by Participant. A participant
 may name a beneficiary to receive any payment to which he or she may be
 entitled in respect of any Option under the Plan in the event of his or her
 death, on a written form to be provided by and filed with the Committee, and in
 a manner determined by the Committee in its discretion. The Committee reserves
 the right to review and approve beneficiary designations. A participant may
 change his or her beneficiary from time to time in the same manner, unless such
 participant has made an irrevocable designation. Any designation of beneficiary
 under the Plan (to the extent it is valid and enforceable under applicable law)
 shall be controlling over any other disposition, testamentary or otherwise, as
 determined by the Committee in its discretion. If no designated beneficiary
 survives the participant and is living on the date on which any amount becomes
 payable to such participant's beneficiary, such payment will be made to the
 legal representatives of the participant's estate, and the term "beneficiary"
 as used in the Plan shall be deemed to include such person or persons. If there
 is any question as to the legal right of any beneficiary to receive a
 distribution under the Plan, the Committee in its discretion may determine that
 the amount in question be paid to the legal representatives of the estate of
 the participant, in which event the Company, the Board and the Committee and
 the members thereof will have no further liability to anyone with respect to
 such amount.

                  10.     Change in Control.

                  (a) Upon the occurrence of a Change in Control (as hereinafter
 defined), each Option that is outstanding on the date of such Change in Control
 shall be exercisable in full immediately (whether or not then exercisable).

                  (b)      For this purpose, a Change in Control shall be deemed
to have occurred if: 

                    (i) any Person (as defined below) is or becomes the
               beneficial owner (as defined in Rule 13d-3 under the Exchange
               Act), directly or indirectly, of securities of the Company (not
               including in the securities beneficially owned by such Person any
               securities acquired directly from the Company or its Affiliates)
               representing more than 50% of the combined voting power of the
               Company's then outstanding securities; or

                    (ii) during any period of two consecutive years, individuals
               who at the beginning of such period constitute the Board and any
               new director (other than a director designated by a Person who
               has entered into an agreement with the Company to effect a
               transaction described in clause (i), (iii) or (iv) of this
               paragraph) whose election by the Board or nomination for

                                      7


<PAGE>   8
               election by the Company's shareholders was approved by a vote
               of a majority of the directors then still in office who either
               were directors at the beginning of the period or whose election
               or nomination for election was previously so approved, cease for
               any reason to constitute a majority thereof; or

                          (iii) the shareholders of the Company approve a 
               merger or consolidation of the Company with any other
               corporation, which merger or consolidation is consummated, other
               than (A) a merger or consolidation which would result in the
               voting securities of the Company outstanding immediately prior
               thereto continuing to represent (either by remaining outstanding
               or by being converted into voting securities of the surviving
               entity), in combination with newly acquired ownership acquired in
               such transaction by any trustee or other fiduciary holding
               securities under an employee benefit plan of the Company or an
               Affiliate, at least 50% of the combined voting power of the
               voting securities of the Company or such surviving entity
               outstanding immediately after such merger or consolidation, or
               (B) a merger or consolidation effected to implement a
               recapitalization of the Company (or similar transaction) in which
               no Person acquires more than 50% of the combined voting power of
               the Company's then outstanding securities; or

                          (iv) the shareholders of the Company approve
               a plan of complete liquidation of the Company or an agreement
               for the sale or disposition by the Company to any Person of all
               or substantially all the Company's assets, which liquidation,
               sale or disposition is consummated.

                          For purposes of this subsection 10(b), Person shall
         have the meaning given in Section 3(a)(9) of the Exchange Act, as
         modified and used in Sections 13(d) and 14(d) thereof; however, a
         Person shall not include (1) the Company or any of its Affiliates; (2)
         a trustee or other fiduciary holding securities under an employee
         benefit plan of the Company or any of its Affiliates; (3) an
         underwriter temporarily holding securities pursuant to an offering of
         such securities; or (4) a corporation owned, directly or indirectly, by
         the shareholders of the Company in substantially the same proportion as
         their ownership of stock of the Company.

                           11.      Miscellaneous Provisions.

                           (a) No employee or other person shall have any claim
          or right to be granted an Option under the Plan. Determinations made
          by the Committee under the Plan need not be uniform and may be made
          selectively among eligible individuals under the Plan, whether or not
          such eligible individuals are similarly situated. Neither the Plan nor
          any action taken hereunder shall be construed as giving any employee
          or other person any right to continue to be employed by or perform
          services for the Company or any Affiliate, and the right to terminate
          the employment of or performance of services by any participant at any
          time and for an reason is specifically reserved.

                                       8

<PAGE>   9
                   (b) No participant or other person shall have any right with
  respect to the Plan, the Common Shares reserved for issuance under the Plan or
  in any Option, contingent or otherwise, until written evidence of the Option
  shall have been delivered to the recipient and all the terms, conditions and
  provisions of the Plan and the Option applicable to such recipient (and each
  person claiming under or through him or her) have been met.

                   (c) No Common Shares, other Company securities or property,
  or other forms of payment shall be issued hereunder with respect to any Option
  unless counsel for the Company shall be satisfied that such issuance will be
  in compliance with applicable federal, state, local and foreign legal,
  securities exchange and other applicable requirements.

                   (d) The Company and its Affiliates shall have the right to
 deduct from any payment made under the Plan any federal, state, local or
 foreign income or other taxes required by law to be withheld with respect to
 such payment. It shall be a condition to the obligation of the Company to issue
 Common Shares, other securities or property, or other forms of payment, or any
 combination thereof, upon exercise of any Option under the Plan, that the
 participant (or any beneficiary or person entitled to act) pay to the Company,
 upon its demand, such amount as may be requested by the Company for the purpose
 of satisfying any liability to withhold federal, state, local or foreign income
 or other taxes. If the amount requested is not paid, the Company may refuse to
 issue Common Shares, other securities or property, or other forms of payment,
 or any combination thereof. Notwithstanding anything in the Plan to the
 contrary, the Committee may, in its discretion, permit a participant (or any
 beneficiary or person entitled to act) to elect to pay a portion or all of the
 amount requested by the Company for such taxes with respect to such Option, at
 such time and in such manner as the Committee shall deem to be appropriate
 including, but not limited to, by authorizing the Company to withhold, or
 agreeing to surrender to the Company on or about the date such tax liability is
 determinable, Common Shares, other Company securities or property, or other
 forms of payment, or any combination thereof, owned by such person or a portion
 of such forms of payment that would otherwise be distributed, or have been
 distributed, as the case may be, pursuant to such Option to such person, having
 a fair market value equal to the amount of such taxes.

                   (e) The expenses of the Plan shall be borne by the Company.

                   (f) By accepting any Option under the Plan, each participant 
and each person claiming under or through him or her shall be conclusively 
deemed to have indicated his or her acceptance and ratification of, and consent 
to, any action taken by the Company, the Board or the Committee or its 
delegates.  

                   (g) Fair market value in relation to securities (other than
Common Shares) or property or other forms of payment of Options under the Plan,
or any combination thereof, as of any specific time shall mean such value as 
determined by the Committee in accordance with applicable law.



                                       9

<PAGE>   10
                   (h) The masculine pronoun includes the feminine and the
 singular includes the plural wherever appropriate.

                   (i) The appropriate officers of the Company shall cause to be
 filed any reports, returns or other information regarding Options hereunder or
 any Common Shares issued pursuant hereto as may be required by Section 13 or
 15(d) of the Exchange Act (or any successor provision) or any other applicable
 statute, rule or regulation.

                   (j) The validity, construction, interpretation, 
 administration  and  effect  of the Plan, and of its rules and regulations, 
 and rights relating to the Plan and to Options granted under the Plan, shall 
 be governed by the substantive laws, but not the choice of law rules, of the 
 State of Delaware.

                   12. Plan Amendment or Suspension. The Plan may be amended or
 suspended in whole or in part at any time and from time to time by the Board,
 but no amendment shall be effective unless and until the same is approved by
 shareholders of the Company where the failure to obtain such approval would
 adversely affect the compliance of the Plan with Rule 16b-3 under the Exchange
 Act and with other applicable law. No amendment or suspension of the Plan shall
 adversely affect in a material manner any right of any participant with respect
 to any Option theretofore granted without such participant's written consent,
 except as permitted under Paragraph 8.

                    13.     Effective Date and Duration of Plan.

                    (a)     This Plan shall be effective as of March 18, 1992.

                    (b)     This Plan shall terminate upon the earlier of the 
following dates or event to occur:

                            (i) upon the adoption of a resolution of the Board
                    terminating the Plan; or

                           (ii) ten years from February 24, 1992, the date the
                    Plan was initially approved and adopted by the sole
                    shareholder of the Company, provided, however, that the
                    Board may, prior to the expiration of such ten-year period,
                    extend the term of the Plan for an additional period of up
                    to five years for the grant of Non-Qualified Stock Options.
                    No termination of the Plan shall materially alter or impair
                    any of the rights or obligations of any person, without his
                    or her consent, under any Option theretofore granted under
                    the Plan except that subsequent to termination of the Plan,
                    the Committee may make amendments permitted under Paragraph
                    8.

                    The Plan was originally approved by the sole shareholder of
 the Company on February 24, 1992 and amended and restated by the Board of
 Directors on September 15, 1998.






                                     10


<PAGE>   1

                                  EXHIBIT 12.1


<TABLE>
<CAPTION>
                                                                                       
                                                                                          SIX MONTHS ENDED      YEAR ENDED
                                                    YEAR ENDED DECEMBER 31,                 DECEMBER 31,         JUNE 30,
                                            1998       1997       1996       1995               1994               1994
                                            ----       ----       ----       ----               ----               ----
<S>                                       <C>        <C>        <C>       <C>                   <C>             <C>   
Fixed Charges:
   Interest expense                          34,450     38,312     39,625    40,451                19,623          38,217
   Portion of rent expense
      representative of interest              1,200      1,108      1,166     1,054                   523             972
                                          --------------------------------------------------------------------------------
Total Fixed Charges                          35,650     39,420     40,791    41,505                20,146          39,189
                                          ================================================================================

Earnings:
   Income from continuing
      operations before tax                 136,509    115,030     65,873    27,793                 4,072          (1,627)
   Fixed charges per above                   35,650     39,420     40,791    41,505                20,146          39,189
                                          --------------------------------------------------------------------------------
Total earnings                              172,159    154,450    106,664    69,298                24,218          37,562
                                          ================================================================================

Ratio of Earnings to Fixed Charges             4.83       3.92       2.61      1.67                  1.20            0.96
                                          ================================================================================
</TABLE>



                                                                              49

<PAGE>   1
                                  EXHIBIT 21.1



         Subsidiaries of Valassis Communications, Inc.

         VCI Enterprises, Inc.
         Valassis International, Inc.
         Promotion Watch, Inc.
         Valassis Direct Response, Inc.


                                                                              50

<PAGE>   1
                                  EXHIBIT 23.1


INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference of our report dated February 9,
1999, appearing in this Annual Report on Form 10-K of Valassis Communications,
Inc. for the year ended December 31, 1998 in the following Registration
Statements of Valassis Communications, Inc.:

<TABLE>
<CAPTION>
FORM                         REGISTRATION NO.              DESCRIPTION
- ----                         ----------------              -----------
<S>                          <C>                           <C>
Form S-8                     33-59670                      1992 Long-Term Incentive Plan
                                                           1992 Non-Employee Directors' Stock Compensation Plan
Form S-8                     333-00022                     1992 Long-Term Incentive Plan
Form S-8                     333-00024                     Employees' 401(k) Retirement Savings Plan
                                                           Employee Stock Purchase Plan
                                                           Employee and Director Restricted Stock Award Plan
                                                           Executive Restricted Stock Award Plan
Form S-8                     333-52919                     1992 Long-Term Incentive Plan
Form S-8                     333-74263                     Amended and Restated 1992 Long-Term Incentive Plan
</TABLE>



DELOITTE & TOUCHE LLP

Detroit, Michigan
March 25, 1999


                                                                              51

<PAGE>   1
                                  Exhibit 23.2




                         CONSENT OF INDEPENDENT AUDITORS



We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 33-59670) pertaining to the Valassis Communications, Inc. 1992 Long-Term
Incentive Plan and the Valassis Communications, Inc. 1992 Non-Employee
Directors' Stock Compensation Plan, in the Registration Statement (Form S-8 No.
333-00022) pertaining to the Valassis Communications, Inc. 1992 Long-Term
Incentive Plan, in the Registration Statement (Form No. 333-00024) pertaining to
the Valassis Communications, Inc. Employees' 401(k) Retirement Savings Plan, the
Valassis Communications, Inc. Employee Stock Purchase Plan, the Valassis
Communications, Inc. Employee and Director Restricted Stock Award Plan and the
Valassis Communications, Inc. Executive Restricted Stock Award Plan in the
Registration Statement (Form S-8 No. 333-52919) pertaining to the Valassis
Communications, Inc. 1992 Long-Term Incentive Plan, and in the Registration
Statement (Form S-8 No. 333-74263) pertaining to the Valassis Communications,
Inc. Amended and Restated 1992 Long-Term Incentive Plan of our report dated
February 10, 1997, with respect to the 1996 consolidated financial statements
and schedule (prior to restatement for the change in accounting for inventory
costs, as described in Note 2; and the segment information in Note 13) of
Valassis Communications, Inc. included in the Annual Report (Form 10-K) for the
year ended December 31, 1998.




                                          ERNST & YOUNG LLP



Detroit, Michigan
March 23, 1999

                                                                              52

<TABLE> <S> <C>

<ARTICLE> 5
<RESTATED> 
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           60172
<SECURITIES>                                         0
<RECEIVABLES>                                    93429
<ALLOWANCES>                                       684
<INVENTORY>                                      20825
<CURRENT-ASSETS>                                177761
<PP&E>                                          148918
<DEPRECIATION>                                  114100
<TOTAL-ASSETS>                                  273734
<CURRENT-LIABILITIES>                           161400
<BONDS>                                         395865
                                0
                                          0
<COMMON>                                           434
<OTHER-SE>                                    (287028)
<TOTAL-LIABILITY-AND-EQUITY>                    273734
<SALES>                                         656602
<TOTAL-REVENUES>                                659108
<CGS>                                           478302<F1>
<TOTAL-COSTS>                                   553610
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               39625
<INCOME-PRETAX>                                  65873
<INCOME-TAX>                                     26098
<INCOME-CONTINUING>                              39775
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     39775
<EPS-PRIMARY>                                      .93
<EPS-DILUTED>                                      .93
<FN>
<F1>See note 2 to the consolidated financial statements regarding the restatement
of the 1996 income statement as a result of the Company's change in inventory
costing method.
</FN>
        

</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS INCLUDED IN THE COMPANY'S 1998 10-K AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH 10-K.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                            6939
<SECURITIES>                                         0
<RECEIVABLES>                                    96784
<ALLOWANCES>                                      1354
<INVENTORY>                                      31868
<CURRENT-ASSETS>                                143059
<PP&E>                                          158558
<DEPRECIATION>                                  112200
<TOTAL-ASSETS>                                  232014
<CURRENT-LIABILITIES>                           158556
<BONDS>                                         340461
                                0
                                          0
<COMMON>                                           462
<OTHER-SE>                                    (268986)
<TOTAL-LIABILITY-AND-EQUITY>                    232014
<SALES>                                         739208
<TOTAL-REVENUES>                                741383
<CGS>                                           485103
<TOTAL-COSTS>                                   569524
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   900
<INTEREST-EXPENSE>                               34450
<INCOME-PRETAX>                                 136509
<INCOME-TAX>                                     52223
<INCOME-CONTINUING>                              84286
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                  13598
<CHANGES>                                            0
<NET-INCOME>                                     70688
<EPS-PRIMARY>                                     1.81
<EPS-DILUTED>                                     1.79
        

</TABLE>


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