VALASSIS COMMUNICATIONS INC
10-Q, EX-27, 2000-11-13
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<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
consolidated balance sheet at September 30, 2000 (unaudited) and the
consolidated statement of income for the nine months ended September 30, 2000
(unaudited) and is qualified in its entirety by reference to such financial
statements.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               SEP-30-2000
<CASH>                                           7,210
<SECURITIES>                                         0
<RECEIVABLES>                                  117,994
<ALLOWANCES>                                     2,126
<INVENTORY>                                     31,727
<CURRENT-ASSETS>                               168,411
<PP&E>                                         174,462
<DEPRECIATION>                                 120,344
<TOTAL-ASSETS>                                 324,759
<CURRENT-LIABILITIES>                          156,389
<BONDS>                                        330,299
                                0
                                          0
<COMMON>                                           630
<OTHER-SE>                                   (163,504)
<TOTAL-LIABILITY-AND-EQUITY>                   324,759
<SALES>                                        613,870
<TOTAL-REVENUES>                               641,195
<CGS>                                          380,590
<TOTAL-COSTS>                                  442,471
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   833
<INTEREST-EXPENSE>                              16,435
<INCOME-PRETAX>                                181,456
<INCOME-TAX>                                    68,000
<INCOME-CONTINUING>                            113,456
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   113,456
<EPS-BASIC>                                       2.07
<EPS-DILUTED>                                     2.03


</TABLE>


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