GFC FINANCIAL CORP
DEF 14A, 1994-03-25
SHORT-TERM BUSINESS CREDIT INSTITUTIONS
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============================================================================


                          SCHEDULE 14A INFORMATION

         Proxy Statement Pursuant to Section 14(a) of the Securities
                   Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant [   ]
Filed by a Party other than the Registrant [   ]

Check the appropriate box:
[   ]  Preliminary Proxy Statement
[ X ]  Definitive Proxy Statement
[   ]  Definitive Additional Materials
[   ]  Soliciting Material pursuant to Rule 14a-11(c) or Rule 14a-12

                         GFC FINANCIAL CORPORATION
         -----------------------------------------------------------
              (Name of Registrant as Specified In Its Charter)


         -----------------------------------------------------------
                 (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):
[ X ]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(j)(2).
[   ]  $500 per each  party to the controversy pursuant to Exchange Act Rule
       14a-6(i)(3).
[   ]  Fee computed on  table below per  Exchange Act Rules  14A-6(I)(4) and
       0-11.
       1)  Title of each class of securities to which transaction applies:

           -----------------------------------------------------------------
       2)  Aggregate number of securities to which transaction applies:

           -----------------------------------------------------------------
       3)  Per unit price or other underlying value of transaction computed
              pursuant to Exchange Act Rule 0-11: (1)

           -----------------------------------------------------------------
       4)  Proposed maximum aggregate value of transaction:

           -----------------------------------------------------------------
(1)    Set forth  the amount on which the filing fee is calculated and state
       how it was determined.

[   ]  Check box if  any part of the fee  is offset as provided  by Exchange
       Act  Rule 0-11(a)(2) and identify the filing for which the offsetting
       fee  was   paid  previously.     Identify  the  previous   filing  by
       registration statement number, or  the Form or Schedule and  the date
       of its filing.

       (1)    Amount Previously Paid:

              ---------------------------------------------
       (2)    Form, Schedule or Registration Statement No.:

              ---------------------------------------------
       (3)    Filing Party:

              ---------------------------------------------
       (4)    Date Filed:

              ---------------------------------------------

<PAGE>

                          GFC FINANCIAL CORPORATION
                          -------------------------


                                  NOTICE OF

                                ANNUAL MEETING

                                     AND

                               PROXY STATEMENT

                          -------------------------


                                ANNUAL MEETING

                               OF STOCKHOLDERS

                                 MAY 12, 1994



<PAGE>

                      [GFC FINANCIAL CORPORATION LOGO]
                          1850 North Central Avenue
                                  Suite 1200
                            Phoenix, Arizona 85004



SAMUEL L. EICHENFIELD
Chairman, President and Chief
Executive Officer




    Dear Stockholder:

    The Annual Meeting of Stockholders will be held on Thursday, May 12, 1994,
in  the  Ballroom  of the Radison Resort, 7171 N. Scottsdale Road, Scottsdale,
Arizona.  As  the  meeting  will  begin promptly at 10:00 a.m., please plan to
arrive  earlier. The formal notice of the meeting follows on the next page. No
admission  tickets or other credentials will be required for attendance at the
meeting. You may use the hotel's free parking.

    Directors  and officers are expected to be present preceding and following
the  meeting  to speak with stockholders. During the meeting, there will be an
opportunity for stockholder questions regarding the affairs of the Corporation
and  for  discussion  of  the  business  to  be  considered at the meeting, as
explained in the notice and Proxy Statement which follow.

    IT  IS IMPORTANT THAT YOU VOTE, SIGN AND RETURN THE ENCLOSED PROXY AS SOON
AS POSSIBLE, WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.

Sincerely,


/s/   Samuel L. Eichenfield
- ----------------------------
<PAGE>
                           GFC FINANCIAL CORPORATION
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS



                                                                March 25, 1994
To the Holders of Common Stock of
[GFC Financial Corporation Logo]:


    The  Annual  Meeting  of  Stockholders  of  GFC  Financial  Corporation, a
Delaware  corporation (the "Corporation"), will be held in the Ballroom of the
Radison Resort, 7171 N. Scottsdale Road, Scottsdale, Arizona, on Thursday, May
12,  1994,  at  10:00  a.m.,  Mountain  Standard  Time,  for  the  purpose  of
considering and voting upon:

    1. Election  of directors of the Corporation, as set forth in the attached
       Proxy Statement;

    2. Ratification  of  the  appointment  of  Deloitte  & Touche to audit the
       accounts of the Corporation for the year 1994; and

    3. Any  other  matters  which may properly come before the meeting and any
       adjournment or adjournments thereof.

    Only  stockholders  of  record of Common Stock at the close of business on
March  14, 1994, are entitled to receive notice of and to vote at the meeting.
A  list  of the stockholders entitled to vote will be available at the meeting
for  examination  by  any stockholder, for any purpose germane to the meeting,
and  for  ten days prior to the meeting, at the principal executive offices of
the  Corporation,  1850  North  Central  Avenue,  Suite 1200, Phoenix, Arizona
85004.

    The  Annual  Report  for the year 1993, including financial statements, is
enclosed with this Notice and Proxy Statement.

    To  assure  your representation at the meeting, please vote, sign and mail
the  enclosed  proxy as soon as possible. A return envelope, which requires no
postage  if  mailed  in  the United States, is enclosed for that purpose. Your
proxy is being solicited on behalf of the Board of Directors.

                                W. J. HALLINAN
                                Vice President -- General
                                Counsel and Secretary


               ---------------------------------------
                PLEASE VOTE -- YOUR VOTE IS IMPORTANT
               ---------------------------------------

<PAGE>

                               PROXY STATEMENT
                                      OF

                      [GFC FINANCIAL CORPORATION LOGO]

                          1850 North Central Avenue
                                  Suite 1200
                            Phoenix, Arizona 85004

                             GENERAL INFORMATION

    The  enclosed  proxy is solicited on behalf of the Board of Directors (the
"Board") of GFC Financial Corporation (the "Corporation"), for use at the 1994
Annual  Meeting  of  Stockholders  of  the Corporation. The proxy, if properly
executed  and returned, will be voted according to its specifications, but may
be  revoked at any time before it is voted by: (a) executing and delivering to
the  Secretary of the Corporation a written instrument of revocation bearing a
date  later  than  the  date of the proxy, (b) executing and delivering to the
Secretary a subsequent proxy relating to the same Shares, or (c) attending the
meeting  and  voting  in  person (attendance at the meeting will not in and of
itself constitute revocation of a proxy).

    Only stockholders of record of Common Stock (the "Shares") as of the close
of  business  on the record date, March 14, 1994, (the "Record Date"), will be
eligible  to  vote  at  the meeting. The number of Shares then outstanding was
20,087,135.  Each outstanding Share on the Record Date will be entitled to one
vote. Fractional Shares will not be voted. Cumulative voting is not permitted.
For those  proposals for which no directions are given in the proxy, the proxy
will be voted (a) "for" the election of the director nominees set forth herein
and  (b) in  accordance  with the recommendations of the Board or, if none, in
the  best  judgment of the  proxy holders, on other proposals. In the event of
disqualification,  refusal or inability of any director or director nominee to
serve,  the  proxies  will  be  voted for the election of such other person or
persons as the proxy holders believe will carry on the present policies of the
Corporation.   The   approximate  date  on  which  this  Proxy  Statement  and
accompanying materials are first sent to stockholders is March 25, 1994.

    If   a   stockholder   is  a  participant  in  the  Corporation's  Capital
Accumulation  Plan,  Employees'  Stock Ownership Plan, or The Dial Corp 401(k)
plans, the proxy will represent the number of Shares in the stockholder's plan
account(s),  as well as Shares registered in the stockholder's name. The proxy
will  serve  as  a  voting instruction to the respective trustees of the above
referenced plans, if any.

    The  cost  of  soliciting  proxies  will  be  borne  by  the  Corporation.
Solicitation  will  be  made  primarily  through  the  use  of  the mails, but
employees  of  the  Corporation  may solicit proxies personally, by telephone,
telegram or similar means, for no additional compensation. The Corporation has
retained  Morrow & Co., Inc. to assist it in connection with the solicitation,
at  an  estimated  fee  of $7,500 plus out-of-pocket expenses. The Corporation
will  reimburse  banks,  brokerage  firms  and  other custodians, nominees and
fiduciaries  for  reasonable  expenses  incurred  by  them  in  sending  proxy
materials to beneficial owners of Shares.

                    BOARD OF DIRECTORS AND ITS COMMITTEES

BOARD AND COMMITTEE MEETINGS

    The  Corporation's  Board  held  a  total  of  seven regular quarterly and
special  meetings  during  1993.  The  Board  has  established  the  following
committees  of  certain  of  its  members  to  deal  with  particular areas of
responsibility:

    1. The  Executive  Committee  held one meeting and reviewed and approved a
number  of  transactions  by  unanimous  consent  during  1993. That committee
exercises  all  the  powers of the Board in the management of the business and
affairs  of  the  Corporation  when the Board is not in session, to the extent
permitted by Delaware law.

    2. The   Audit  Committee,  which  met  four  times  in  1993,  recommends
appointment  of  the  Corporation's  independent  auditors  and  reviews audit
reports, accounting policies, financial statements, internal auditing reports,
internal  controls,  audit  fees, and certain officer expenses. All members of
this  committee  are  nonemployee directors, except that Mr. Eichenfield is an
ex-officio member who does not vote on matters considered by the committee.

    3. The  Executive  Compensation  Committee, which met three times in 1993,
exercises all the powers of the Board in the authorization and approval of the
compensation  of senior executives of the Corporation and its subsidiaries. In
addition, the committee reviews an independent analysis, prepared by a leading
firm  of compensation consultants, of the competitiveness of the Corporation's
management  compensation,  as  well  as  competitive  data  developed  by  the
Corporation's   compensation   staff   and  consultants.  The  committee  also
determines  awards  under various incentive plans, including the Corporation's
1992  Stock  Incentive  Plan.  All  members  of this committee are nonemployee
directors.

    The  Board  does  not  have  a  nominating  committee. The entire Board is
responsible for the selection of director nominees.

    In  1993, all directors attended at least 75% of the meetings of the Board
and  of  the  committees of which they were members, except that Mr. Smith was
unable  to attend two special and one regular meetings of the eleven Board and
committee meetings he was to attend during the year, due to other engagements.
He therefore attended approximately 72% of his meetings.

COMPENSATION

    Until  April 30, 1993, directors who were not employees received an annual
retainer of $20,000, plus $1,000 for each Board or committee meeting attended.
Committee  chairmen  received  an  additional  $2,000  per  year. At its April
meeting,  the  Board  raised the annual retainer to $25,000 but eliminated the
additional  $2,000  compensation to committee chairmen. The directors continue
to  receive the $1,000 meeting fee. The director compensation was prorated for
the April adjustments. Mr. Straetz and Mr. Teets also received $4,750 each for
services  as  directors  of  a  former  subsidiary  of  the Corporation, Verex
Assurance,  Inc., in 1993. Directors are reimbursed for any expenses attendant
to Board membership.

    Nonemployee  directors may elect to participate in the Directors' Deferred
Compensation Plan of the Corporation and certain of its subsidiaries, pursuant
to  which  payment  of  part  or all of their directors' fees and retainers is
deferred.  The  plan  permits  participants to defer their compensation in the
form  of cash. Mr. Smith currently participates in this Plan. Such accumulated
compensation,  plus  interest  thereon at the Merrill Lynch Taxable Bond Index
long-term  medium  quality  industrial  bond  rate  of interest in effect each
quarter,  is  payable upon termination as a director to the director or to the
director's estate or beneficiary, over such period as may be designated by the
director.

    The  Corporation's 1992 Stock Incentive Plan provides for an initial grant
to  new  directors  of  options to purchase 2000 Shares and an annual grant to
directors  of  options  to  purchase  1000  Shares. The exercise price of such
options is the fair market value of the Shares on the date of grant.

    In  February  1993, the Board adopted a Directors' Retirement Benefit Plan
for  nonemployee  directors.  That  plan  provides for the payment of benefits
equal  to the annual retainer in effect at the retirement date. Vesting occurs
upon  completion of five years of service as a director, and the director must
be  at least 62 years of age on the retirement date. Benefits are paid for the
lesser  of life or years of service, commencing on the date of election to the
Board.

                            ELECTION OF DIRECTORS

    The  Board consists of eight persons and is divided into three classes. At
each  annual  meeting, the term of one class of directors expires, and persons
are elected to that class for three-year terms. The Board has nominated Mr. L.
Gene  Lemon, Mr. Robert P. Straetz, and Ms. Shoshana B. Tancer for election to
the  Board  for  terms  expiring  at  the  1997 annual meeting, or until their
respective  successors  have  been  elected and have qualified. Each currently
serves as a director of the Corporation.

    All directors have served in that capacity since February 1992, except Mr.
Straetz,  whose  election became effective in May 1992 and Ms. Tancer, who was
appointed  in  February 1994 to fill the vacancy created by the resignation of
Mr.  Pelanek  from  the  Board.  Mr.  Pelanek,  who  was  the President of the
Corporation  and  the Chairman, President and Chief Executive Officer of Verex
Corporation  ("Verex"), resigned following the sale of Verex in July 1993. All
Board  members  other  than  Ms. Tancer were initially appointed in connection
with  the spin-off ("Spin-Off") of the Corporation from The Dial Corp ("Dial")
on March 18, 1992.

                              DIRECTOR NOMINEES

    The information regarding the director nominees has been furnished by such
nominees and is set forth below:

<TABLE>

    FOR TERMS EXPIRING AT THE 1997 ANNUAL MEETING: (1)
<CAPTION>
                                                                          PRINCIPAL OCCUPATION,
                NAME                                                   OTHER DIRECTORSHIPS AND AGE
<S>                        <C>
L. Gene Lemon x            Vice President and General Counsel of Dial for more than five years.
                           Age 53.

Robert P. Straetz *^x      Retired  Chairman and Chief Executive Officer of Textron Inc. (a diversified manufacturer of
                           aerospace  products  and  provider  of  financial services) for more than five years; also a
                           director  of  AFC,  Inc.  and  Fleet  Mortgage  Corp.  and  a  former director of its parent
                           corporation, Fleet/Norstar Financial Group; also a former director of Dial and Textron, Inc.
                           Age 72.

Shoshana B. Tancer x       Professor  of  International  Studies  for  more  than  five years and Director of the North
                           American  Free  Trade  Agreement  Center  since  1993  for  the  American Graduate School of
                           International  Management. Also, Of-Counsel to the law firm of O'Connor, Cavanagh, Anderson,
                           Westover,  Killingsworth  &  Beshears  since  1992,  and prior thereto, was the principal of
                           Tancer  Law  Offices,  Ltd.  for more than five years. Former director of Mountain Bell (the
                           predecessor  of U.S. West, Inc.) and three subsidiaries of Merabank, a Federal Savings Bank.
                           Age 58.
- ----------

*  Member of Executive Committee (Mr. Eichenfield, Chairman)

^  Member of Executive Compensation Committee (Mr. Johnson, Chairman)

x  Member of Audit Committee (Mr. Lemon, Chairman)

(1) or until their respective successors have been elected and have qualified.

    THE  BOARD  OF  DIRECTORS RECOMMENDS THAT YOU  VOTE FOR THE  ELECTION OF THE NOMINEES LISTED  ABOVE, TO SERVE FOR
THE TERM INDICATED.

</TABLE>

                        DIRECTORS CONTINUING IN OFFICE

    The  information  regarding  the  directors  continuing in office has been
furnished by such directors and is set forth below:

<TABLE>

    FOR TERMS EXPIRING AT THE 1995 ANNUAL MEETING: (1)
<CAPTION>
                                                                          PRINCIPAL OCCUPATION,
                NAME                                                   OTHER DIRECTORSHIPS AND AGE
<S>                        <C>
Samuel L. Eichenfield *    Chairman,  President  and  Chief  Executive  Officer  of  the  Corporation;  also  Chairman,
                           President,  and  Chief  Executive  Officer and a director of Greyhound Financial Corporation
                           ("GFC"),  the  principal  operating  subsidiary  of  the  Corporation, since 1987, and prior
                           thereto  was  President  of  the  Equipment  Finance Group of Heller Financial, Inc.; also a
                           director of America West Airlines, Inc. since 1992. Age 57.

James L. Johnson *^        Chairman Emeritus and director of GTE Corporation (a diversified telecommunications company)
                           since  1993,  and prior thereto was its Chairman and Chief Executive Officer since 1988, its
                           President  and  Chief  Executive  Officer-elect  since  1987,  and  its  President and Chief
                           Operating  Officer  since  1986;  also  a director of Contel Cellular Inc., British Columbia
                           Telephone Company, Harte/Hanks Communications Co., Inc., and Valero Energy Corporation and a
                           trustee of Mutual Life Insurance Company of New York. Age 66.

John W. Teets *^           Chairman,  President  and  Chief Executive Officer and a director of Dial for more than five
                           years. Also a director of Motor Coach Industries International, Inc. Age 60.


    FOR TERMS EXPIRING AT THE 1996 ANNUAL MEETING: (1)

                                                                          PRINCIPAL OCCUPATION,
                NAME                                                   OTHER DIRECTORSHIPS AND AGE

G. Robert Durham *^        President  and  Chief  Executive  Officer  and  a  director  of  Walter  Industries, Inc. (a
                           homebuilding   and   financing,   building   materials,  natural  resources  and  industrial
                           manufacturing  company)  since 1991. Prior thereto, for more than five years, Mr. Durham was
                           Chairman,  President  and Chief Executive Officer and a director of Phelps Dodge Corporation
                           (a  mining  company); also a director of Homestake Mining Company, Atlantic Gulf Communities
                           Corporation and a trustee of Mutual Life Insurance Company of New York. Age 65.

Kenneth R. Smith x         Dean  of the Karl Eller Graduate School of Management and the College of Business and Public
                           Administration  for  more  than  five years and Vice Provost since 1992 of the University of
                           Arizona;  also  a  former  director of Southwest Gas Corporation and its subsidiary PriMerit
                           Bank. Age 52.
- ----------

*  Member of Executive Committee

^  Member of Executive Compensation Committee

x  Member of Audit Committee

(1) or until their respective successors have been elected and have qualified.

</TABLE>

                  OWNERSHIP OF THE CORPORATION'S SECURITIES

    The  following  tables set forth certain information as of the Record Date
regarding  the  beneficial  ownership  (as  that  term  is  interpreted by the
Securities  and  Exchange  Commission ("SEC") of the Corporation's outstanding
Common Stock by (a) present directors and executive officers, individually and
as a group, and (b) the holders of more than five percent of the Corporation's
Shares.  Each  person,  along  with  his  or  her  spouse, has sole voting and
investment power of such Shares, unless otherwise noted.

<TABLE>

DIRECTORS AND EXECUTIVE OFFICERS

<CAPTION>

                                                                         AMOUNT OF          PERCENTAGE
                                                                         OWNERSHIP          OF SHARES
NAME                             POSITION(S)                       ---------------------  --------------
<S>                              <C>                                   <C>                    <C>
G. Robert Durham                 Director                                6,000 (1)              *

Samuel L. Eichenfield            Chairman, President,                  237,139 (2)(3)         1.18%
                                 Chief Executive Officer
                                 and Director

James L. Johnson                 Director                                4,000 (1)              *

L. Gene Lemon                    Director                               15,986 (1)              *

Kenneth R. Smith                 Director                                5,500 (1)              *

Robert P. Straetz                Director                                5,000 (1)              *

Shoshana B. Tancer               Director                                2,000 (1)              *

John W. Teets                    Director                               56,053 (1)              *

William J. Hallinan              Vice President -- General              47,220 (2)(3)           *
                                 Counsel and Secretary

Robert M. Korte                  Vice President -- Human                25,216 (2)(3)           *
                                 and Corporate
                                 Development

Bruno A. Marszowski              Vice President -- Controller           22,405 (2)(3)           *

Gregory C. Smalis                Senior Vice President --               11,591 (2)(3)           *
                                 Portfolio Management -- GFC

Directors and Executive                                                458,613 (2)(3)(4)      2.28%
  Officers, as a Group
- ----------

(1) Includes Shares with respect to which such director has a right to acquire
    ownership  within  60  days through the exercise  of stock options granted
    pursuant  to  the Corporation's 1992 Stock Incentive Plan in the amount of
    4,000  shares  per  nonemployee director, except Mr. Durham (1,000 Shares)
    and  Ms.  Tancer (whose right to exercise such options vests on August 10,
    1994).

(2) Including  options  to  purchase  Shares  which can be exercised within 60
    days,  pursuant  to grants of stock options by the Corporation. All Shares
    are held directly by such executive officers and their spouses, except for
    Shares  held  in  their accounts in the Corporation's Capital Accumulation
    Plan   and   Employees'   Stock  Purchase  Plan,  or  in  Dial's  dividend
    reinvestment plan, which are held indirectly on their behalf.

(3) Includes  Shares  of restricted stock granted in connection with the Spin-
    off  and  performance-based restricted stock granted after the Spin-off to
    such  persons, for which the persons have voting power but do not yet have
    dispositive  power,  in  the amounts of 44,229 Shares for Mr. Eichenfield,
    10,316  Shares  for Mr. Hallinan, 5,200 Shares for Mr. Korte, 6,503 Shares
    for  Mr. Marszowski, and 4,680 Shares for Mr. Smalis. The number of Shares
    to  be  awarded  under  the performance-based restricted stock program may
    vary, as discussed in note 4 to the Summary Compensation Table, below. The
    reported  amounts  include  all vested awards and target awards for future
    vestings. Also includes holdings in the Corporation's Capital Accumulation
    (401(k))  and  Employee  Stock  Ownership  Plans  as of February 28, 1994,
    according to reports of the plan administrators.

(4) Includes  243,608  Shares  with respect to which all present directors and
    executive  officers have the right to acquire ownership within 60 calendar
    days  through  the  exercise  of  stock  options  granted  pursuant to the
    Corporation's stock option plans.

*The  amount  of  Common  Stock beneficially owned by such individual does not
exceed one percent.

</TABLE>

CERTAIN BENEFICIAL OWNERS




                                                NUMBER OF SHARES
                                                   AND NATURE      PERCENTAGE
                                                  OF OWNERSHIP      OF SHARES
NAME AND ADDRESS                               ------------------  -----------

FMR Corp. and Affiliates                         3,040,402 (1)       15.14%
82 Devonshire Street
Boston, MA 02109-3614

Loomis, Sayles & Co., Inc. and Affiliates        1,825,400 (2)        9.09%
1 Financial Center
Boston, MA 02111-2660

Harris Associates Limited Partnership            1,783,567 (3)        8.88%
2 North LaSalle Street
Chicago, IL 60602-3790

Heine Securities Corporation                     1,688,300 (4)        8.41%
51 John F. Kennedy Parkway
Short Hills, NJ 07078-2708

First Eagle Fund of America, Inc.,               1,406,000 (5)        7.00%
First Eagle Fund N.V. and
Arnhold and S. Bleichroeder, Inc.
45 Broadway
New York, NY 10006
- ----------

(1) Pursuant to filings with the SEC, such Shares are held by FMR Corp. or its
    affiliates  on  behalf  of  themselves  and  their  advisory  clients  and
    investors in various Fidelity funds.

(2) Pursuant to filings with the SEC, such Shares are held by Loomis, Sayles &
    Co.,  Inc.  or  its  affiliates on behalf of themselves and their advisory
    clients.

(3) Pursuant  to  filings  with  the  SEC,  such  Shares  are  held  by Harris
    Associates  Limited Partnership or its affiliates on behalf  of themselves
    and their advisory clients.

(4) Pursuant to filings with the SEC, such Shares are held by Heine Securities
    Corporation  or  its affiliates on behalf of themselves and their advisory
    clients,  including  the Mutual Beacon Fund, Mutual Qualified Fund and the
    Mutual Shares Fund and their respective affiliates, among others.

(5) Pursuant  to  filings with the SEC, such Shares are held by these entities
    or  their  affiliates  on behalf of themselves and their advisory clients.
    These  entities  disclaim  that  they constitute a "group" for purposes of
    owning these Shares.


                 EXECUTIVE COMPENSATION AND OTHER INFORMATION

SUMMARY OF COMPENSATION

    The  following  table  provides  certain  summary  information  concerning
compensation  paid  or  accrued by the Corporation and its subsidiaries during
the  last  two  fiscal  years  to  or on behalf of the Corporation's Chairman,
President  and  Chief  Executive  Officer,  each of the four other most highly
compensated  executive  officers of the Corporation as of the end of 1993, and
one  former  executive  officer  who would have been in that group had he been
with  the  Corporation  at year end (based on salary and bonus) (collectively,
the "Named Officers"):

<TABLE>

                          SUMMARY COMPENSATION TABLE
<CAPTION>
                                                                                  Long-Term Compensation
                                                                         -----------------------------------------
                          Annual Compensation                                      Awards               Payouts
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                Other     Performance-
                                                               Annual        Based                                     All Other
                                                               Compen-     Restricted     Options/                      Compen-
         Name and                       Salary      Bonus      sation        Stock          SARs         LTIP           sation
    Principal Position        Year       (1)        (1)(2)       (3)      Awards(4)(5)    (#) (5)       Payouts           (6)
- ---------------------------  -------  ----------  ----------  ---------  --------------  ----------  -------------  ---------------
<S>                           <C>      <C>         <C>        <C>           <C>           <C>          <C>           <C>
Samuel L. Eichenfield         1993     $408,608    $420,252   $177,010      $305,000      175,000      $657,738         $9,680
Chairman, President and       1992*     305,625     378,586     86,426       358,601       25,000         (7)            6,853
Chief Executive Officer
William J. Hallinan           1993      217,932     163,013     57,798        61,000       22,500                        5,973
Vice President -- General     1992*     163,004     151,348                   91,841        6,000                        5,105
Counsel & Secretary
Robert M. Korte               1993      141,656     104,542     29,215        61,000       22,500                        4,333
Vice President -- Human and   1992*     97,527       95,008                   91,841        6,000                        3,167
Corporate Development
Bruno A. Marszowski           1993      141,656     104,542     36,272        61,000       22,500       122,722          4,257
Vice President --             1992*     105,952      96,418                   91,841        6,000         (7)            3,167
Controller
Gregory C. Smalis             1993      138,584     100,856     40,952        61,000        4,200                          257
Sr. Vice President --          (8)
Portfolio Management -- GFC
Philip S. Pelanek             1993     144,331     308,005     235,839         0           22,500     407,660(9)     1,312,614(10)
Former President              1992*    177,923      89,978      43,309      158,531        10,000     177,717(11)        4,842
- ----------

*
     Except  as  otherwise noted, 1992 compensation is reported from March 18,
     1992,  the  date  of the Spin-Off, at which time the Corporation became a
     publicly-held   company.   Mr.   Hallinan's   salary   and  other  annual
     compensation is reported from March 1, 1992. For all Named Officers whose
     1992  income  is  reported, bonuses awarded were based on performance for
     all  of  1992,  including  portions thereof preceding the Spin-Off. Other
     reported  1992  compensation  has  not  been  annualized.  1993  reported
     compensation is for the full fiscal year.

 (1) Amounts  shown include cash and non-cash compensation earned and received
     by  the  Named  Officers,  as  well as amounts earned but deferred at the
     election of those officers, if any.

 (2) The amount of the bonuses is dependent each year on the Corporation's and
     Named Officers' respective performance. No bonuses are awarded unless the
     Corporation achieves specified levels of performance.

 (3) Amounts  listed  in  this  column  are  for personal benefits paid by the
     Corporation, including among other items tax gross up payments in 1993 to
     each of the Named Officers in the amounts of $155,675 to Mr. Eichenfield,
     $47,297  to Mr. Hallinan, $23,490 to Mr. Marszowski, $17,063 to Mr. Korte
     and  $153,919  to  Mr.  Pelanek.  Messrs.  Marszowski  and Korte received
     financial  planning services valued at $11,575 and $11,668, respectively.
     Mr.  Smalis received foreign cost of living allowance payments of $25,618
     in  1993, and was reimbursed $12,672 in 1993 for moving expenses incurred
     in  his  relocation  back  to the United States. Tax gross up payments in
     1992,  resulting from conversion of awards granted prior to the Spin-Off,
     were  $79,212 to Mr. Eichenfield, $17,113 to Mr. Hallinan, $4,052, to Mr.
     Marszowski,  and  $24,897  to  Mr.  Pelanek.  In addition, Mr. Marszowski
     received executive medical benefits of $2,424 in 1992.

 (4) The number of Shares to be awarded and their vesting are dependent on the
     Corporation's  stock  price  and  dividend performance during each of the
     five  years  following  the  grant  date,  compared to the performance of
     either  the Standard & Poor's 500 Index (the "S&P 500") or the Standard &
     Poor's Financial Index (the "S&P FI"). The value of the performance-based
     restricted stock is based on the fair market value of Shares at the grant
     date  and  does  not  account  for  any  diminution  in  value due to the
     performance requirements or any other restrictions on transfer.

     On  April  1,  1992, each Named Officer was granted 1000 target Shares of
     performance-based  restricted  stock  subject to adjustment of the target
     number  of  Shares as discussed below. Between 100 and 340 of such Shares
     will  vest  and  be  awarded to those Named Officers each year during the
     five  years  following  the  grant  date,  depending on the Corporation's
     performance  compared  to  the  S&P  500.  Thus, those Named Officers can
     receive a minimum of 500 Shares and a maximum of 1,700 Shares pursuant to
     the  April 1, 1992 grant. In April 1993, 140 additional Shares vested for
     each  Named  Officer  above the target Shares. The value for those Shares
     are  included in the table for 1992 grants, based on the same Share price
     as the original grants.

     The remaining Shares of performance-based restricted stock underlying the
     1992  values  noted  were  granted  on  August 25, 1992. These consist of
     15,000  target  Shares  to  Mr.  Eichenfield, 3,000 target Shares each to
     Messrs.  Hallinan,  Korte  and Marszowski, and 6,000 target Shares to Mr.
     Pelanek,  subject  to adjustment as discussed below. Between 0 and 34% of
     such  Shares  will  vest  and  be awarded each year during the five years
     following  the  grant  date,  based  on the Corporation's stock price and
     dividend performance compared to the lesser of the S&P 500 or the S&P FI.
     Thus,  the  Named  Officers can receive between 0 Shares and a maximum of
     25,500  Shares  for  Mr.  Eichenfield,  5,100  Shares  each  for  Messrs.
     Hallinan,  Korte  and  Marszowski,  and  10,200  Shares  for Mr. Pelanek.
     Failure  to  achieve the required stock performance level results in loss
     of  that  year's  respective  grant.  In December 1993, additional Shares
     vested  for  each Named Officer above the target Shares for that year, in
     the  amount  of  2,100 Shares for Mr. Eichenfield, 420 Shares for Messrs.
     Hallinan, Korte and Marszowski, and 840 Shares for Mr. Pelanek. The value
     for  those Shares are included in the table for 1992 grants, based on the
     same Share price as the original grants.

     The 1993 performance-based restricted stock was granted in August of that
     year  under  the  same  terms  as  the August 1992 grant noted above. Mr.
     Eichenfield  received  10,000  target Shares and Messrs. Hallinan, Korte,
     Marszowski  and  Smalis  each  received  2,000  target  Shares. The Named
     Officers  can  receive  between  0  Shares  and  17,000  Shares  for  Mr.
     Eichenfield  and  3,400 Shares for Messrs Hallinan, Korte, Marszowski and
     Smalis. None of such Shares will vest until January 1995.

     Mr.  Pelanek's  Shares  (or the cash equivalent) will vest as noted above
     for  vestings  scheduled through March 18, 1995. Vestings thereafter will
     depend  on the final sales price of the Verex transaction pursuant to his
     severance agreement, discussed below.

     The Executive Compensation Committee has retained discretion to amend the
     terms  of  the  performance-based  restricted  stock grants to conform to
     changes  in  the  tax laws or otherwise. The Named Officers may vote such
     Shares  and  dividends  are paid thereon prior to the satisfaction of the
     vesting contingency.

 (5) In  1992,  the  Named  Officers  each  were  awarded substitute grants of
     restricted  stock  and  stock options from the Corporation in conjunction
     with  the  Spin-Off.  Such  grants were equivalent to restricted stock or
     options  granted  by  Dial  to  the respective Named Officer prior to the
     Spin-Off.  Those  grants are not included in the table as they related to
     compensation  paid  prior  to the Spin-Off. Those restricted stock awards
     aggregated  32,858  Shares  for  Mr.  Eichenfield,  7,675  Shares for Mr.
     Hallinan,  1,907  Shares  for  Mr.  Marszowski, and 13,956 Shares for Mr.
     Pelanek.  The  aggregate  number  of restricted Shares held by each Named
     Officer  and  their  value  based on the Share price at the 1993 year end
     were  44,229  Shares  for Mr. Eichenfield ($1,277,112); 10,316 Shares for
     Mr.  Hallinan  ($297,875);  5,200  Shares for Mr. Korte ($150,150); 6,503
     Shares  for  Mr. Marszowski ($182,774); and 12,530 Shares for Mr. Pelanek
     ($361,804).  The  number  of  options granted before the Spin-Off to each
     Named  Officer were options for 113,429 Shares to Mr. Eichenfield, 24,164
     Shares  to  Mr. Hallinan, 11,343 Shares to Mr. Korte, 6,352 Shares to Mr.
     Marszowski and 53,993 Shares to Mr. Pelanek.

 (6) Amounts listed in this column are for payments made by the Corporation on
     behalf  of  the  Named Officers to the Corporation's Capital Accumulation
     (401(k)) Plan, unless otherwise noted.

 (7) In  1992,  the  Named  Officer  received  a  pro  rata  payout of certain
     incentive  compensation  arrangements  in  effect  prior to the Spin-Off,
     after which the plan was amended and the Named Officer became entitled to
     participate in the Corporation's special performance share incentive plan
     for  1992-93.  The  pre-Spin-Off related payments are not included in the
     table. Those payouts were $436,300 to Mr. Eichenfield and $102,800 to Mr.
     Marszowski.

 (8) Mr. Smalis was not an executive officer prior to 1993.

 (9) Upon  the  sale  of  Verex, the Named Officer became entitled to pro rata
     payment  of compensation due him in the Performance Share Incentive Plans
     ("PSIPs"),  as  provided  in his employment and severance agreements. The
     payments,  which  generally  would  have been paid over a period of three
     years, were paid in a lump sum, discounted to reflect present value.

(10) Of  this  amount,  $4,203  was  for  company contributions to the Capital
     Accumulation Plan. The remaining amounts were severance compensation paid
     pursuant  to  the Named Officer's employment, severance, and key employee
     retention  agreements.  While  his  employment  contract  entitled him to
     compensation  through  March,  1995,  the Named Officer agreed to receive
     substantial porions of the compensation due him under those agreements in
     a  lump  sum,  discounted  to  reflect  present  value.  Some  additional
     severance  compensation  is  due  him after fiscal year end, in an amount
     dependent  on the final sales price of Verex, which will be determined by
     a post-closing audit.

(11) Upon  the  Spin-Off,  the  Named Officer received a payout of certain key
     executive retention arrangements in effect with respect to Verex prior to
     the  Spin-Off,  after  which  the  plan was amended and the Named Officer
     became  entitled  to  participate  in  the amended plan. The pre-Spin-Off
     related  payment in 1992 is not included in the table. That payout to Mr.
     Pelanek was in the amount of $621,000.

</TABLE>

STOCK OPTIONS AND STOCK APPRECIATION RIGHTS

    The  following  table  contains  information concerning the grant of stock
options  and  tandem  limited  stock appreciation rights ("SARs") to the Named
Officers other than Mr. Smalis in February 1993, pursuant to the Corporation's
1992  Stock  Incentive  Plan.  Those  grants were intended to serve in lieu of
future  grants  to such officers through 1997 for Mr. Eichenfield and 1995 for
such  other  Named  Officers.  Mr. Smalis received a grant in August 1993. The
amounts  shown  for  each of the Named Officers as potential realizable values
are based on arbitrarily assumed annualized rates of Share price appreciation,
since  the  option grant dates, of five and ten percent over the full ten year
term  of  the  options,  without  regard to dividends paid on the Shares. Such
appreciation would result in Share prices to the Named Officers other than Mr.
Smalis  of  $42.76  and  $68.09,  respectively.  For  Mr.  Smalis' grant, such
appreciation would result in Share prices of $49.68 and $79.11, respectively.

    The  amounts  shown  as  potential  realizable  value for all stockholders
represents  the  corresponding increases in the market value of the 20,087,135
outstanding Shares held by all stockholders (other than the Corporation) as of
the  Record Date. Appreciation at five and ten percent per year would increase
the market value of all Shares by approximately $332 million and $840 million,
respectively,  for  the February 1993 grant and $385 million and $976 million,
respectively, for the August 1993 grant.

    These  potential realizable values are based solely on arbitrarily assumed
rates  of  appreciation  required  by applicable SEC regulations. In assessing
these values, please note that the ultimate value will depend on actual future
Share  values  --  and  those  values will depend on market conditions and the
efforts  of  the Named Officers and others to foster the future success of the
Corporation,  to  the  benefit  of all stockholders. There can be no assurance
that potential realizable values reflected in this table will be achieved.

<TABLE>
                    OPTION/SAR GRANTS IN LAST FISCAL YEAR
<CAPTION>
                                                                                                    POTENTIAL REALIZABLE VALUE AT
                                                                                                    ASSUMED ANNUAL RATES OF SHARE
                                                                                                    PRICE APPRECIATION FOR OPTION
                               NUMBER OF         PERCENT OF                                                      TERM
                               SECURITIES          TOTAL                                           --------------------------------
                               UNDERLYING       OPTION/SARS                                          IF STOCK AT      IF STOCK AT
                              OPTIONS/SARS       GRANTED TO        EXERCISE OR                         $42.76           $68.09
                                GRANTED         EMPLOYEES IN       BASE PRICE        EXPIRATION    ---------------  ---------------
           NAME                (#) (1)(2)       FISCAL YEAR       ($/SHARE) (2)         DATE             5%               10%
- --------------------------  ----------------  ----------------  -----------------  --------------  ---------------  ---------------
<S>                              <C>               <C>                <C>             <C>           <C>              <C>
ALL STOCKHOLDERS'                  --                --                --                --         $331,638,590     $840,445,720
SHARE APPRECIATION

Mr. Eichenfield                  35,000            7.80%              26.25           2/24/03          577,850         1,464,400
                                 35,000            7.80%              29.25           2/24/03          472,850         1,359,400
                                 35,000            7.80%              32.90           2/24/03          345,100         1,231,650
                                 35,000            7.80%              37.00           2/24/03          201,600         1,068,150
                                 35,000            7.80%              41.65           2/24/03           38,850           925,400

Messrs. Hallinan, Korte           7,500            1.67%              26.25           2/24/03          123,825           313,800
and Marszowski, each              7,500            1.67%              29.25           2/24/03          101,325           291,300
                                  7,500            1.67%              32.90           2/24/03           73,950           263,925

                                                                                                     IF STOCK AT      IF STOCK AT
                                                                                                       $49.68           $79.11
                                                                                                   ---------------  ---------------
                                                                                                         5%               10%
                                                                                                   ---------------  ---------------

ALL STOCKHOLDERS'                  --                --                --                --         $385,271,240     $976,435,630
SHARE APPRECIATION

Mr. Smalis                       4,200             .094%              30.50           8/10/03          80,556           204,162
- ----------

(1) Options  granted  to  Named  Officers  other  than  Mr. Smalis in 1993 are
    exercisable  starting  12  months  from  the  grant  date, with 20% of the
    options   covered   thereby   becoming   exercisable  on  each  successive
    anniversary  date  with  full  vesting  on the fifth anniversary date. Mr.
    Smalis'  options  vest 34% after 1 year and 33% each year thereafter, with
    full vesting on the third anniversary date. All options were granted for a
    period of ten years, subject to earlier termination upon events related to
    termination  of  employment,  a change in control, death or disability. No
    SARs  were  granted  in  connection with these options, except all options
    have  limited  SARs that are exercisable within 60 days following a change
    in  control,  as  defined  in  the  1992  Stock Incentive Plan, subject to
    earlier  expiration  upon  certain events related to termination, death or
    disability. The limited SARs entitle the Named Officer to elect whether to
    purchase  the  Shares  or  to  instead  receive the difference between the
    market  value  on  the  date  of  exercise  and the exercise price. In the
    aggregate, the Named Officer can exercise options or the SARs equal to the
    number of options granted.

(2) A  portion  of the options to the Named Officers other than Mr. Smalis are
    incentive  stock  options.  The  remainder  are non-qualified options. The
    exercise  price  and  tax  withholding  obligations,  if  any,  related to
    exercise  may  be paid by delivery of already owned Shares or by offset of
    the underlying Shares.

</TABLE>

1993 OPTION AND SAR EXERCISES AND HOLDINGS

    The following table shows stock option exercises, if any, by Named Officer
during  1993,  including  the aggregate value of gains realized on the date of
exercise.  Value  realized  upon exercise is the difference between the market
value  on  the  exercise date and the exercise price of the option or SAR. The
table  also  lists  the  number of Shares covered by both exercisable and non-
exercisable stock options and SARs as of December 31, 1993. The table includes
the  values  for  "in-the-money" options, which represents the positive spread
between  the  exercise  price  of  such  options and the year-end price of the
Shares.  These  values,  unlike those set forth under the "value realized upon
exercise"  column,  have  not  been, and may never be, realized. Those options
might  never  be  exercised,  and the value, if any, will depend on the market
value of Shares on the exercise date.

<TABLE>

           AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND
                      FISCAL YEAR-END OPTION/SAR VALUES
<CAPTION>
                                                                                                     Value of
                                                           Number of Unexercised                    Unexercised
                                                              Options/SARs at                      In-the-Money
                          Shares          Value               Fiscal Year-End                     Options/SARs at
                        Acquired on      Realized                   (#)                           Fiscal Year-End
                         Exercise          Upon      ----------------------------------  ---------------------------------
                            (#)          Exercise      Exercisable      Unexercisable     Exercisable      Unexercisable
Name                  ---------------  ------------  ---------------  -----------------  --------------  -----------------
<S>                            <C>       <C>                 <C>                <C>          <C>                  <C>
Mr. Eichenfield                 4,892    $   55,598          121,929            191,500      $1,540,595           $253,000
Mr. Hallinan                    1,000        15,237           25,204             26,460         324,982             58,658
Mr. Korte                         300         4,046           13,083             26,460         179,502             58,658
Mr. Marszowski                      0             0            8,392             26,460         111,322             58,658
Mr. Smalis                          0             0            5,330              8,160          67,208             37,620
Mr. Pelanek                    26,395       312,002           30,998             29,100         467,424             83,738

</TABLE>

LONG TERM INCENTIVE COMPENSATION

    The  Corporation  adopted a performance share incentive plan ("PSIP") that
is  designed to compensate participants if the Corporation achieves designated
performance  goals  over a sustained period and to encourage the participants'
continued  efforts on the Corporation's behalf. The PSIP evaluates achievement
by  measurements determined by the Board, currently consisting of increases in
net  income  and  improvement  in  earnings  per  share,  both from continuing
operations.  Achievement  is  measured  based  on  three  year averages of the
performance  targets.  Because  payouts are tied, in part, to Share price, the
PSIP motivates executives to help achieve Share price increases.

                     LONG-TERM INCENTIVE PLANS -- AWARDS
                             IN LAST FISCAL YEAR


                                  PERFORMANCE       ESTIMATED FUTURE AWARDS
                     NUMBER OF    PERIOD UNTIL   -----------------------------
                       UNITS     MATURATION OR   THRESHOLD   TARGET   MAXIMUM
       NAME           (1)(2)         PAYOUT         (#)        (#)      (#)
- ------------------  -----------  --------------  ----------  -------  --------

Mr. Eichenfield        9,952          1995           0       10,110    20,220

Mr. Hallinan           3,539          1995           0        3,600     7,200

Mr. Korte              1,725          1995           0        1,725     3,450

Mr. Marszowski         1,725          1995           0        1,725     3,450
- ----------

(1) Recipients  may  receive  between  0  and  200%  of  the  target awards if
    performance  is equal to or above a minimum or equal to or below a maximum
    of  the  targets  (generally,  95%  and  110%, respectively). Intermediate
    performance  will  be interpolated. The target number of Shares awarded is
    based  on  the  average  Share price for December 1993 ($28.76/Share). The
    award,  if  any, will be paid as the cash equivalent of the average of the
    high  and  low  Share  prices  for  each  day during the last month of the
    performance period, multiplied by the number of share units awarded.

(2) The  Board  or  its  committee  administering  the PSIPs has discretion to
    adjust  the  target  and  maximum  awards based on performance factors and
    circumstances  selected  by  the Board or committee from time to time. The
    adjusted  targets  can  be  made  higher  or  lower  within  the following
    approximate  ranges  for  each  Named  Officer:  Mr.  Eichenfield  8%, Mr.
    Hallinan   13%,  and  Messrs.  Korte  and  Marszowski  17%.  Because  such
    adjustments  are within the Board's or committee's discretion, the figures
    in the table do not include any such adjustment.

RETIREMENT PLANS

    The  following table shows the estimated annual retirement benefit payable
to  participating employees, including the Named Officers, assuming retirement
at   age   65,   for   the  average  annual  earnings  and  years  of  service
classifications  indicated,  pursuant  to  the Corporation's retirement plans,
which cover officers and other salaried employees on a non-contributory basis.
The  retirement  plans  include  the  Corporation's Retirement Income Plan and
Supplemental Executive Retirement Plan.

                              PENSION PLAN TABLE

                                Estimated Annual Retirement Benefits
                                        for Years of Service
                                          (2)(3)(4)(5)(6)
    Average Annual       --------------------------------------------------
    Compensation(1)          15           20           25          30(7)
- -----------------------  -----------  -----------  -----------  -----------
         125,000            30,990       41,320       51,650       61,980
         150,000            37,550       50,070       62,590       75,100
         175,000            44,110       58,820       73,520       88,230
         200,000            50,680       67,570       84,460      101,350
         225,000            57,240       76,320       95,400      114,480
         250,000            63,800       85,070      106,340      127,600
         300,000            76,930      102,570      128,210      153,850
         400,000           103,180      137,570      171,960      206,350
         500,000           129,430      172,570      215,710      258,850
         600,000           155,680      207,570      259,460      311,350
         700,000           181,930      242,570      303,210      363,850
         800,000           208,180      277,570      346,960      416,350
         900,000           234,430      312,570      390,710      468,850
       1,000,000           260,680      347,570      434,460      521,350
- ----------

(1) Average annual compensation is the annual average of the employee's salary
    and bonus during the 60 months preceding retirement (salary only preceding
    1989  for the Corporation and GFC and December 31, 1991 for Verex). Salary
    and  bonus  in  1992  for  the  Named Officers is listed under the columns
    bearing  those headings in the Summary Compensation Table. For each of the
    Named  Officers the current average compensation covered by the plan is at
    least  10%  less  than  the  aggregate  salary  and bonus set forth in the
    Summary   Compensation  Table.  Current  average  annual  compensation  is
    $670,573  for Mr. Eichenfield, $288,478 for Mr. Hallinan, $168,649 for Mr.
    Korte,  $185,013  for Mr. Marszowski, $166,526 for Mr. Smalis and $254,366
    for Mr. Pelanek.

(2) The number of credited years of service for Messrs. Eichenfield, Hallinan,
    Korte,  Marszowski,  Smalis,  and  Pelanek  are 14, 21, 10, 26, 16, and 9,
    respectively.  To  permit  Mr.  Eichenfield  to  retire at age 65 with the
    maximum  years  of  service, while helping to accomplish the Corporation's
    objective   to  discourage  his  early  retirement,  Mr.  Eichenfield  was
    credited,  upon  execution  of his employment agreement in 1992, discussed
    more  fully  below,  with  an additional five years of service for pension
    benefit calculations. In addition, he is credited for two years of service
    for  each  subsequent  year  of  service  he  provides.  There shall be no
    actuarial  reduction in retirement benefits for his early retirement after
    age 60.

(3) To  assure  no  loss in retirement benefits caused by his resignation from
    Dial  to  assume  his  position  with  the  Corporation, Mr. Hallinan will
    receive  retirement  benefits  and  health  insurance  equal  to  what his
    retirement  benefits  would  have been had he remained with Dial, if he is
    terminated  (constructively  or actually) other than for cause (as defined
    in  the  agreement) prior to March 1, 1998. Such benefits shall be reduced
    by  any  benefits  to  which  he  is  entitled pursuant to the Dial or the
    Corporation's Retirement Income plans.

(4) Certain  provisions  of  the Supplemental Executive Retirement Plan become
    effective if there is a change in control of the Corporation.

(5) Benefits  are  computed on a single-life annuity basis. Benefits reflected
    in  the above table are computed pursuant to the plan formula currently in
    effect.  Such benefits reflect a reduction to recognize some of the Social
    Security  benefits  to  be received by the employee. The Retirement Income
    Plan  also provides for the payment of benefits to an employee's surviving
    spouse.  The  amounts  set  forth  are before any adjustment for joint and
    survivorship  provisions,  which  would  reduce  the  amounts shown in the
    table.  Pension benefits vest after five years of service while covered by
    the  Corporation's  Retirement  Income Plan. The Retirement Income Plan is
    noncontributory and provides for reduced early retirement benefits, except
    as  provided in note (2) above. Prior plan formulas provided for different
    benefits.  Employees  accruing benefits pursuant to the prior or the prior
    and current formulas would receive benefits different from those listed in
    the table above.

(6) The  Internal  Revenue  Code  of  1986,  as  amended  (the "Code") and the
    Employee  Retirement  Income  Security  Act  of 1974, as amended ("ERISA")
    limit  the  annual  benefits  which  may  be  paid  from  a  tax-qualified
    retirement  plan.  As permitted by the Code and ERISA, the Corporation has
    supplemental plans which authorize the payment out of general funds of the
    Corporation  of any benefits calculated under provisions of the applicable
    retirement plan which may be above the limits permitted under the Code and
    ERISA  for  those  officers  entitled  to  participate in the supplemental
    plans.  Excess  benefits to be paid to Mr. Eichenfield are to be held in a
    Rabbi trust.

(7) The  Corporation's  Retirement  Income  Plan  limits  the years of service
    credited for purposes of calculating benefits to a maximum of 30 years.


                            EMPLOYMENT AGREEMENTS

    Three  of  the  Named Officers, Messrs. Eichenfield, Pelanek and Hallinan,
are  or were parties to written employment agreements with the Corporation. In
addition, the Corporation has an Executive Severance Plan, and Verex had a Key
Employee Long-Term Incentive Compensation Plan.

MESSRS. EICHENFIELD AND PELANEK

    Mr.  Eichenfield  has  been  engaged  as the Chairman, President and Chief
Executive  Officer of the Corporation and as the Chairman, President and Chief
Executive  Officer  of GFC. Mr. Pelanek was until the sale of Verex engaged as
the  President  of  the  Corporation  and as the Chairman, President and Chief
Executive Officer of Verex. Both are or were engaged to serve for a three year
term  and  thereafter from year to year, unless earlier terminated pursuant to
their  respective  agreements.  Each  can or could be terminated for cause (as
defined  in their agreements) at any time. Also pursuant to the terms of their
respective agreements, each serves or served as a member of the Board, subject
to reelection by the stockholders upon expiration of their respective terms.

    Mr.  Eichenfield's  base  compensation  currently  is $423,324, subject to
adjustment  by  the  Board  or Executive Compensation Committee. Mr. Pelanek's
final base salary was $240,750.

    Both  executives  are or were entitled to participate in the Corporation's
incentive,  retirement  and  health  and  welfare  programs,  and other fringe
benefits in accordance with Corporation policy, provided that the programs and
benefits  awarded them are not less favorable than those in existence upon the
date  of  each  respective  agreement. Many of those benefits are described or
noted in the tables above.

    If Mr. Eichenfield is terminated (actually or constructively) in violation
of  his  agreement,  he  would be entitled to receive bonus, stock option, and
performance-related  payments  at  least  equal  to the highest of such awards
during  the  three years preceding such termination. All stock option vestings
and  pension  plan  accruals shall continue during such three year period. Mr.
Pelanek was entitled to the same rights pursuant to his employment agreement.

MR. HALLINAN

    Mr.  Hallinan  has  been  engaged as Vice President -- General Counsel and
Secretary  of the Corporation. His employment is subject to termination at any
time, but if terminated other than for cause (as defined in the agreement), he
is  entitled  to  retirement  and  insurance benefits, as noted in part in the
Pension Plan Table above. In addition, his awards of stock, options or similar
awards  shall  vest  and be paid to him should he be terminated other than for
cause  prior  to  March  1, 1998. His base annual salary currently is $225,780
plus  his  participation in the Corporation's incentive, retirement and health
and  welfare programs and other fringe benefits in accordance with Corporation
policy,  provided  that  the  programs  and  benefits awarded him are not less
favorable  than  those  in  existence  upon the date of the agreement. Many of
those benefits are described or noted in the tables above.

EXECUTIVE SEVERANCE PLAN

    Messrs.  Eichenfield and Hallinan participate and Mr. Pelanek participated
in the Corporation's Executive Severance Plan. That plan entitles participants
to immediate vesting and exercisability of restricted stock, performance-based
restricted   stock,   options,  and  performance  based  compensation  if  the
Corporation  incurs a change in control. The plan also provides for a lump sum
payment  of  three times the officer's highest salary, bonus and PSIP payments
if  the  officer  is discharged without cause or if specified events occur, or
two  times  such  salary,  bonus and PSIP payments if the employee voluntarily
leaves  during  a  specified  period  following a change in control. The plans
provide  a  tax  gross  up feature, to cover the taxes the officer must pay on
payments  made  pursuant  to  the  plan.  Benefits  paid  are reduced by other
severance benefits paid by the Corporation. The officer is also to be credited
with  years  of  service  equal  to the greater of the number needed to assure
vesting  under  the retirement plans or the number of year's salary paid under
the  severance  plan. Messrs. Marszowski, Korte and Smalis also participate in
the  executive  severance  plan with the same terms as described above, except
that  they  shall  be  paid  only a lump sum of two times their highest annual
salary, bonus and PSIP payments.

    Mr.  Hallinan  is  also  entitled to severance benefits if Mr. Eichenfield
ceases  to be the Chairman and Chief Executive Officer of the Corporation and,
as  a result, Mr. Hallinan is terminated (constructively or actually) from his
current  duties.  In that event, he is entitled to receive a lump sum of three
times  the sum of his highest annual salary, plus the largest aggregate annual
incentive  payments,  plus  pension  and  other benefits which he has received
during that period.

VEREX KEY EMPLOYEE LONG-TERM INCENTIVE COMPENSATION PLAN

    Because  Verex operated as a discontinued operation from 1988 until it was
sold  in  July  1993, Dial caused Verex to implement a Key Executive Long-Term
Incentive  Compensation  Plan  to  encourage key executives of Verex to remain
with   that   company  during  its  run-off  phase.  Upon  the  Spin-Off,  the
participants  in  that  plan  received  a partial distribution from that plan.
Verex  thereupon amended that plan to account for those partial distributions.
Pursuant  to  the amended plan, Mr. Pelanek was entitled to receive one-fourth
of a fund, consisting of a portion of the net increase as of December 31, 1997
in  stockholder's  equity  (as  defined)  of  Verex  and  its  other insurance
affiliates.  The  fund  equaled  5% of an increase in net stockholder's equity
between  $250  million  and  $300 million, plus 7.5% of the increase over $300
million  up to $350 million, and 10% of the increase over $350 million, during
the  period from January 1, 1988 to December 31, 1997. Those entitlements were
reduced  by  the awards received upon the Spin-Off. If Verex was sold prior to
December  31,  1997, as occurred, an alternate fund was to be calculated based
on  the  sales  price,  as  adjusted,  and  the value of dividends and similar
distributions paid between January 1, 1988 and the date of sale. The alternate
fund  was  2%  of  that  resulting total (up to a specified yearly base amount
ranging  between  $315  million and $575 million), plus 10% of any excess over
that  base amount, less payments made upon the Spin-Off. In no event, however,
was  the alternate fund to be less than 8% of the amount of the fund, assuming
the  sales price, as adjusted, was treated as a distribution and such fund was
increased at an annual rate of 10%, compounded.

SEVERANCE AGREEMENT WITH MR. PELANEK

    As  noted  above,  upon  the sale of Verex, Mr. Pelanek became entitled to
certain  severance benefits pursuant to his Employment Agreement and the Verex
Key  Employee  Long-Term  Incentive  Compensation  Plan.  Prior  to that sale,
however,  the  Corporation entered into a severance agreement with Mr. Pelanek
substantially  in  accordance  with  those  other  agreements  but  which also
provided  additional  incentives  to  encourage him to assist with the sale of
Verex  on  terms  favorable  to  the  Corporation.  The agreement provides for
additional  vesting  of  certain restricted stock and options which would have
otherwise  expired,  if the sales price of Verex exceeds specified thresholds.
Whether those thresholds are met will be determined once the final sales price
of  Verex is determined following a post-closing audit. In connection with the
sale of Verex, Mr. Pelanek received a lump-sum payment of substantial portions
of  the  compensation  due him in present and future years under his severance
agreements, discounted to reflect present value.

    Notwithstanding  anything  to  the  contrary  set  forth  in  any  of  the
Corporation's  previous or future filings under the Securities Act of 1933, as
amended,  or  the  Exchange  Act,  as amended, that might incorporate filings,
including  this Proxy Statement, in whole or in part, the following report and
the  Performance  Graph  shall  not be incorporated by reference into any such
filings.

                   EXECUTIVE COMPENSATION COMMITTEE REPORT
                          ON EXECUTIVE COMPENSATION

    The  Executive  Compensation  Committee  (the  "Compensation  Committee"),
comprised  entirely  of  independent directors, exercises all of the powers of
the  Board  in the authorization and approval of the compensation of executive
officers  of  the  Corporation and its subsidiaries, including awards to those
officers  under  various incentive plans. In connection with those duties, the
Compensation Committee administers and approves awards under the Corporation's
1992  Stock  Incentive  Plan. The Compensation Committee makes every effort to
assure  that  the  compensation  program  is consistent with the Corporation's
values and furthers its business strategy.

OVERALL OBJECTIVES

    Specifically,  the  Compensation  Committee  has  developed  an  executive
compensation program to meet the following objectives:

    * Rewards performance that adds stockholder value.

    * Attracts   and  retains  key  employees  with  competitive  compensation
      opportunities.

    * Emphasizes  "pay  for  performance"  by placing a substantial portion of
      compensation at risk.

    * Builds and encourages ownership of Corporation stock by key executives.

    * Balances short-term and long-term strategic goals.

    * Addresses   the  concerns  of  stockholders,  employees,  the  financial
      community and the general public.

    The  following  discussion  describes  how  the  various components of the
Corporation's executive compensation program meet these objectives.

BASE SALARY

    The Compensation Committee reviews executive officers' salaries each year.
Salary   increases   depend   upon   several   factors,  including  individual
performance,  the  Corporation's  financial performance and competitive salary
levels.  In early and mid-1993, an independent consultant prepared competitive
studies  of  the  Corporation's  executive compensation program, comparing the
Corporation  to  16 and 18 similar financial services companies, respectively.
Approximately  two-thirds  of  those  companies are included in the Standard &
Poor's  Financial  Index.  The  Corporation  uses  that  index  in some of its
compensation plans to measure its results, such as in its performance criteria
for  its  performance-based  restricted stock awards. Because the Compensation
Committee   believes   the  selected  comparators  more  closely  reflect  the
Corporation's  competitors  for  executive  talent  than  do  those  companies
appearing  in  the  broader  index,  it  uses  the smaller group in evaluating
compensation levels.

    In  August  of  1993,  the Compensation Committee adjusted the base salary
levels  for  the Corporation's executive officers to approximately the 50th to
60th  percentiles  of  the comparator group for most executive officers, after
adjusting  for size differences among the companies. Annual salary adjustments
were  based  on performance ratings of the executive officers, and were set at
the  target  level  of  salary  increase  for  all employees called for by the
Corporation's policies.

ANNUAL INCENTIVES

    The  Corporation's cash bonus plan, the Management Incentive Plan ("MIP"),
rewards  key  employees  for  meeting annual goals. The Compensation Committee
carefully reviews and approves performance targets under the plan to make sure
they  are  both challenging and consistent with stockholder-value improvement.
For  the  Corporation,  these  targets  currently  relate  to  net income from
continuing  operations  available  for  common  and  preferred stock dividends
(30%),   earnings  per  share  from  continuing  operations  (60%)  and  total
stockholder  return  (10%).  These  goals were the revised criteria set by the
Compensation  Committee  after  the  sale of Verex. The original goals set for
1993  included  income  anticipated  from  that subsidiary's performance. Once
Verex  was  sold,  which  was  a  strategic  objective of the Corporation, the
Compensation  Committee deemed it appropriate to reformulate performance goals
to  reflect  the  remaining  activities  of  the Corporation. The Compensation
Committee  determines  final  awards  after receiving recommendations from the
Chief  Executive  Officer. In 1993, the Corporation's performance exceeded the
revised maximum performance goals established.

    For  executive  officers whose MIP awards are based in whole or in part on
the performance of Greyhound Financial Corporation ("GFC"), GFC's 1993 targets
related  to  after  tax  net  income  from continuing operations available for
common  and preferred stock dividends (40%), return on equity (30%), the level
of  non-earnings assets (10%), ending funds employed (5%), new business volume
(5%)  and  total shareholder performance (10%). GFC's performance exceeded all
but  one factor's maximum award level, and for that one factor it did not meet
the  target  performance level. A reduced payment was made for that portion of
the MIP award.

LONG-TERM INCENTIVES

    The   Corporation  provides  long-term  incentives  using  stock  options,
performance-based  restricted stock, and cash compensation awarded pursuant to
performance  share  incentive  plans  ("PSIPs").  Through  these vehicles, the
Company  has  maximum flexibility for both focusing top management on specific
long-term goals and building executive stock ownership.

    Stock  options give executives an opportunity to buy an equity interest in
the  Corporation. Moreover, because the options' value depends directly on the
appreciation  of  the  Shares'  value, the executives and stockholders benefit
similarly   from  any  appreciation  and  their  interests  are  aligned.  The
Compensation  Committee  has  the authority to grant options to key executives
and  makes  every  effort  to balance the dilution and motivation effects. All
options  have  been issued at the fair market value of the Corporation's stock
on  the  date of grant or for a higher exercise price, as discussed more fully
below.

    The  Compensation  Committee  may  also  grant  restricted  shares  to key
executives  and  chose  to  grant  only performance-based restricted shares in
1993.  Like  stock  option grants, these grants build management ownership and
align  the  interests  of  executives with those of stockholders. In addition,
performance-based  restricted  shares  serve  as a retention device, since the
shares  do  not  completely  vest  until after five years. Furthermore, annual
vesting  has  been  directly  linked to the Corporation's stock performance as
compared  to  market performance; e.g., if the stock underperforms the market,
no vesting occurs for that year's portion of all such grants made since August
25, 1992.

    Finally,  PSIPs  focus  management  on  other important long-term goals in
addition  to  share-price  appreciation.  For  the 1993-1995 plan, these goals
related to earnings per share (50%) and net income (50%), both from continuing
operations. The usual performance period for PSIPs is three years. Final award
sizes,  the  form  of payment and eligibility are reviewed by the Compensation
Committee,  which  has  discretion  to  adjust  the awards if circumstances so
warrant.  The  PSIP goals for prior PSIP plans (but not the 1993-95 plan) were
revised during the year to reflect the sale of Verex. Like the MIP plan, those
PSIPs had performance goals based on continuing income from that subsidiary.

    Option,  performance-based  restricted stock, and PSIP grants in 1993 were
made  after reviewing competitive data prepared by an outside consultant, past
practice  with respect to the levels of compensation for those executives both
before  and  after  the Spin-Off, and recommendations of senior management. In
February,  1993,  the  Compensation  Committee awarded multi-year stock option
grants  to  key executive officers in an effort to align executives' interests
with  those of the Stockholders for a long-term increase in Share price and to
assist  the  Corporation  in  avoiding  potential book expenses resulting from
changes  in  accounting  rules under consideration by the Financial Accounting
Standards  Board.  The multi-year awards were intended to be in lieu of future
option  awards anticipated for those officers during those years. The exercise
price  was  at  the  fair  market value of the stock at the grant date for the
first  year's  grant (1993), with a premium of 12.5% share price increase each
year  thereafter. The premium requires that management create increasing value
for all shareholders for the options to have value.

    In August 1993, the Compensation Committee set targeted total compensation
levels   for  the  executive  officers  at  approximately  the  50th  to  75th
percentiles  of  the compensation of the comparator corporations, adjusted for
size,  in  light  of the Corporation's and executives' respective performance.
The  Corporation's executive officers generally receive a larger percentage of
their  compensation  "at  risk" and in the form of long-term compensation than
their  counterparts at the comparator companies. This helps reward performance
that adds stockholder value.

    In  April  1993,  the  Compensation  Committee  approved certain severance
agreements  with  executives of Verex, including Mr. Pelanek, prior to receipt
of  purchase  offers  from  prospective  buyers. The severance agreements were
designed  to  encourage  those executives to assist in the sale by giving them
incentive  compensation  tied  to  the  sales  price  of  Verex. The severance
agreements  also  confirmed  severance  compensation to which those executives
were  entitled  pursuant  to severance plans adopted before and at the time of
the  Spin-Off.  In addition, Mr. Pelanek was entitled to compensation pursuant
to his employment agreement, a substantial portion of which was paid in a lump
sum upon the sale, discounted to reflect present value.

    In  response  to  the  new  disallowance  of  tax  deductions on executive
compensation  in  excess  of  $1  million per year, the Compensation Committee
intends  to formulate an appropriate policy in 1994 regarding deductibility of
any  such  compensation.  The  Compensation  Committee believes that under the
transition   regulations   proposed   by  the  Internal  Revenue  Service,  no
compensation will be paid in 1994 which would be non-deductible as a result of
those changes in the federal income tax laws.

    To  help  address  the  first  four  overall  objectives  noted above, the
Compensation  Committee recommended to the Board, which subsequently approved,
stock  ownership  guidelines  for  senior  management  and  directors  of  the
Corporation.  Persons  subject to the guidelines are encouraged to assure that
during the next four years and thereafter their ownership of the Corporation's
stock  and  options  reaches  targeted  levels  based on the person's level of
responsibilities  and  compensation.  The  failure  to  achieve such ownership
levels  could  preclude  the executive from receipt of future awards under the
1992 Stock Incentive Plan, in the Board's discretion.

CEO COMPENSATION

    The Compensation Committee determines Mr. Eichenfield's total compensation
as  noted  above,  based  on  the  Corporation's  performance,  his individual
performance,  competitive  compensation  levels, the desire to retain him, and
the terms of his employment agreement. Mr. Eichenfield's salary and the short-
term  and  long-term  incentives  granted to him reflect the leadership he has
provided before and after the Corporation's Spin-Off. The Corporation reported
record  earnings  in  both  1992  and  again  in 1993, including a 21% and 16%
(before  a  tax  adjustment)  increase  in  income from continuing operations,
respectively. Shareholder return outpaced both the Standard & Poor's 500 Index
and  the  S&P  Financial Index in 1993. The Corporation achieved a 24% return,
while the two indices increased only 10% and 11%, respectively.

    At  the  same  time,  Mr.  Eichenfield  has positioned the Corporation for
continued success. The core finance portfolio increased 14% in 1992 and 15% in
1993.  Non-accruing  assets declined as a percentage of funds employed in each
year.  With  the  acquisition  of  the  asset-based finance group, the sale of
Verex,  the  creation  of the consumer rediscount finance group, the continued
winding  down  of  our  European  operations, the acquisition of Fleet Factors
Corp.,  and  the  pending  acquisition  of  TriCon  Capital  Corporation,  the
Corporation  is  poised  to more effectively deploy its funds in the long-term
interests  of  the  Corporation  and  its stockholders. Those factors known in
August   1993  were  subjectively  evaluated  in  determining  to  target  Mr.
Eichenfield's  total  compensation  between  the  50th and 75th percentiles of
total  compensation  paid  to  chief  executives  of the comparator companies,
adjusted  for  size.  Approximately  two-thirds  of Mr. Eichenfield's targeted
total  compensation  is  "at  risk,"  by  tying it to performance goals or the
Corporation's  Share  price.  In  contrast,  the  comparator  companies' chief
executives had on average less than half of their compensation at risk.

    The   Compensation   Committee  believes  Mr.  Eichenfield  will  continue
providing  outstanding leadership to the Corporation. It will work with him to
assure  that  the  executive compensation program meets the strategic goals of
the Corporation as well as the overall objectives discussed above.

                                James L. Johnson, Chairman
                                G. Robert Durham
                                Robert P. Straetz
                                John W. Teets
                                  Members, Executive
                                  Compensation Committee


<TABLE>
                              PERFORMANCE GRAPH
                              -----------------
                       Comparison of Cumulative Total
          Return Among the Corporation, Standard & Poor's ("S&P")
                  500 Index and S&P Financial Index(1)(2)(3)
<CAPTION>
                 3/19/92   3/31/92   6/30/92   9/30/92   12/31/92   1/31/93   3/31/93   6/30/93   9/30/93   1/31/94   12/31/93
<S>                <C>      <C>      <C>       <C>       <C>        <C>       <C>       <C>       <C>       <C>       <C>
The Corporation    $100     $99.44   $ 93.89   $ 96.22   $109.38    $120.26   $129.58   $139.54   $137.48   $135.98   $145.36
S&P 500            $100     $98.51   $100.38   $103.55   $108.73    $109.49   $113.47   $114.01   $116.95   $119.65   $123.54
S&P Financial      $100     $98.47   $103.93   $105.59   $120.63    $124.65   $132.73   $134.87   $144.13   $133.94   $140.87

(1)  The stock price and index performances shown in the above graph are not necessarily indicative of future results.

(2)  As often occurs with newly issued securities, the initial market prices of the  Shares in the days following the Spin-Off
     were higher than the prices at which the Shares traded in subsequent months.

(3)  Assumes $100 invested on March 19, 1992.

</TABLE>

                             CERTAIN TRANSACTIONS

    In  conjunction  with  the Spin-Off, certain contractual arrangements were
created   between  Dial  and  the  Corporation  and  its  subsidiaries.  Those
arrangements,  most  of  which are for a limited duration, provide for (i) the
orderly separation of the Corporation from Dial; (ii) the provision by Dial of
certain  interim  services,  including tax services, to the Corporation (at an
approximate  annual  cost  of  $148,500  in 1993); (iii) the assignment of the
"Greyhound"  and  "Image  of the Running Dog" trademarks for use in all of the
Corporation's business activities; (iv) a sublease of the space currently used
by the Corporation as its principal executive office (at an approximate annual
rent  of  $1,616,000 until 1996 and $1,806,000 for five years thereafter); and
(v) the  allocation  of  certain  tax liabilities and benefits. In addition, a
subsidiary  of  Dial purchased $25,000,000 principal amount of preferred stock
of  GFC,  which  was  sold  to  the  Corporation  in 1993. The preferred stock
provides  for  mandatory redemption after five years. Two of the Corporation's
directors,  Messrs.  Teets  and  Lemon, are executive officers of Dial and Mr.
Teets is also a director of that company.

    Mr.  Straetz serves as a director of Fleet Mortgage Corporation, which was
a significant customer of Verex, having purchased from Verex approximately $48
million  of  insurance on about 800 loans until Verex was sold. Fleet Mortgage
paid  Verex  approximately  $150,000  in insurance premiums in 1993 until that
time.  In 1994, the Corporation acquired Fleet Factors Corp. from an affiliate
of Fleet Mortgage Corp.

    Messrs.  Eichenfield  and  Smith serve as directors of Ventana Corporation
("Ventana"), which markets interactive computer systems software and services.
Prior  to  the  Spin-Off,  GFC purchased 100,000 shares of Ventana's preferred
stock for $1,000,000, which constitutes all of the outstanding preferred stock
of  Ventana.  Such  shares  are  convertible into common stock of Ventana, and
would  constitute 14.5% of the outstanding common shares. In addition, GFC has
granted  Ventana  a  $1,000,000 principal amount line of credit, none of which
was  outstanding on the Record Date. The line of credit to Ventana was granted
prior  to  the  Spin-Off.  It  was  made in the ordinary course of business on
substantially  the  same  terms,  including  interest rates and collateral, as
those  prevailing  at the time for comparable transactions with other persons.
The  line  of  credit  does not appear to involve more than the normal risk of
collectibility or present other unfavorable features.

    The  law  firm  of O'Connor, Cavanagh, Anderson, Westover, Killingsworth &
Beshears has provided certain legal services to GFC on a continuing basis. Ms.
Tancer  is  Of-Counsel  to  that firm, but is not an equity-owner thereof. The
arrangements  with  that  firm  are  believed to be competitive with the terms
charged  by  other  law  firms  providing  services to the Corporation and its
subsidiaries.

                      SELECTION OF INDEPENDENT AUDITORS

    The   following  resolution  concerning  the  appointment  of  independent
auditors is expected to be offered at the meeting:

    RESOLVED,  that the appointment of Deloitte & Touche to audit the accounts
of  the  Corporation  and  its subsidiaries for the fiscal year 1994 is hereby
ratified.

    Deloitte  &  Touche  has audited the accounts of the Corporation since its
organization  and  of  its  subsidiaries  for  many  years. That firm has been
appointed  by  the  Board,  upon  recommendation  of  the  Corporation's Audit
Committee,  as the Corporation's independent auditors for 1994. It is expected
that a representative of Deloitte & Touche will attend the meeting, respond to
appropriate questions and be afforded the opportunity to make a statement.

    THE  BOARD  OF  DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE RATIFICATION OF
THE APPOINTMENT OF DELOITTE & TOUCHE AS THE CORPORATION'S INDEPENDENT AUDITORS
FOR 1994.

                              VOTING PROCEDURES

    The  election  of directors will be effective upon receiving approval of a
plurality  of  the  Shares  present  and  voting  in person or by proxy in the
respective matter, provided a quorum exists. A quorum is present if at least a
majority  of the outstanding shares on the Record Date (10,043,568 Shares) are
present  in  person  or  by  proxy.   All  matters  other than the election of
directors  submitted  to  stockholders  at  the  meeting shall be decided by a
majority  of  the  votes  cast  with respect thereto provided a quorum exists,
except  as  otherwise  provided  by  law  or  the Corporation's Certificate of
Incorporation  or Bylaws. Failures to vote and broker non-votes will not count
towards  determining  any  required plurality or majority or the presence of a
quorum.   Stockholders   and   brokers  returning  proxies  but  affirmatively
abstaining  from  voting  on  a  proposition,  and  stockholders attending the
meeting  but who do not vote on a proposition, will count towards the presence
of a quorum but will not be counted towards determining the required plurality
or majority for approval of that proposition.

    The  enclosed  proxies  will  be voted in accordance with the instructions
thereon. Unless otherwise stated, all shares represented by such proxy will be
voted  as  noted  in  this proxy statement. Proxies may be revoked as noted in
"General Information" above.

                     SUBMISSION OF STOCKHOLDER PROPOSALS

    From  time  to  time,  stockholders seek to present proposals which may be
proper  subjects  for  inclusion  in the Proxy Statement and form of proxy for
consideration  at  the  Annual  Meeting of Stockholders. To be included in the
proxy  statement  or considered at an annual or any special meeting, proposals
must  be  submitted  on  a  timely  basis,  in addition to meeting other legal
requirements   for  inclusion.  Proposals  for  the  1995  Annual  Meeting  of
Stockholders  must  be  received by the Corporation no later than November 25,
1994,  for  possible inclusion in the proxy statement, or between February 11,
1995  and  March  2, 1995, for possible consideration at the meeting, which is
expected  to take place on Thursday, May 11, 1995. Any such proposals, as well
as  any  questions related thereto, should be directed to the Secretary of the
Corporation.

    A  COPY  OF  THE  CORPORATION'S  1993  ANNUAL  REPORT  ON FORM 10-K TO THE
SECURITIES  AND  EXCHANGE  COMMISSION MAY BE OBTAINED BY STOCKHOLDERS, WITHOUT
CHARGE,   UPON   WRITTEN   REQUEST  TO  SHAREHOLDER  SERVICES,  GFC  FINANCIAL
CORPORATION, 1850 NORTH CENTRAL AVENUE, SUITE 1200, PHOENIX, ARIZONA 85004.

                                OTHER BUSINESS

    The  Board of Directors knows of no other matters to be brought before the
meeting.  If  any  other business should properly come before the meeting, the
persons  appointed  in the enclosed proxy have discretionary authority to vote
in accordance with their best judgment.

                                By order of the Board of Directors.


                                W. J. HALLINAN
                                Vice President -- General
                                Counsel and Secretary


       -------------------------------------------------------------
                   PLEASE VOTE -- YOUR VOTE IS IMPORTANT
       -------------------------------------------------------------

<PAGE>

                       PROXY/VOTING INSTRUCTION CARD

                         GFC FINANCIAL CORPORATION
       C/O HARRIS TRUST & SAVINGS BANK, P.O. BOX 830, CHICAGO, IL 60690

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    The  undersigned  hereby appoints G. Robert Durham, Samuel L. Eichenfield,
and  James  L.  Johnson,  and  each of them, to have all the powers hereunder,
including  full power of substitution, as Proxies for the undersigned to vote,
as  indicated  below,  at  the Annual Meeting of Stockholders of GFC Financial
Corporation  (the  "Corporation") to be held on Thursday, May 12, 1994, and at
any  adjournment  or  adjournments  thereof,  all  shares  of  stock which the
undersigned  is entitled to vote, with all voting rights the undersigned would
have  if  personally present. This card also provides voting instructions (for
shares  held  for  the  account  of the undersigned, if any) to the respective
trustees  of  the  Corporation's  Capital Accumulation Plan and Employee Stock
Ownership Plan and The Dial Corp 401(k) plans.

                (Continued and to be signed on reverse side.)

- ------------------------------------------------------------------------------

PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.  //

THIS PROXY WHEN PROPERLY EXECUTED WILL  BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED STOCKHOLDER.  IF  NO MARKING  IS MADE,  THIS PROXY WILL BE
DEEMED TO BE A DIRECTION TO VOTE FOR  PROPOSALS 1 AND 2.  IN THEIR DISCRETION,
THE PROXIES ARE  AUTHORIZED TO VOTE  UPON SUCH OTHER  BUSINESS AS MAY PROPERLY
COME BEFORE THE MEETING.

NON-VOTING INSTRUCTIONS:
/   / MULTIPLE STOCKHOLDER PUBLICATIONS.  Please  check here to  stop mailings
of stockholder  publications for  this account, since  multiple copies come to
this address.

/   / FUTURE QUARTERLY REPORTS.  Please check  here to stop mailings of future
quarterly  reports other  than those  required by  law.  (Mailings  of  annual
reports, proxy statements and other reports will continue.)

VOTING INSTRUCTIONS:
The Board of Directors recommends a vote FOR:
1.  Election of directors whose terms expire in 1997:
    L. Gene Lemon, Robert P. Straetz, Shoshana B. Trancer.

                          FOR ALL
                          (Except nominees
     FOR     WITHHOLD     written below)
     //         //             //

                          ----------------------------------------------------
2.  Ratification  of the  appointment of  Deloitte & Touche as the independent
auditors of the Corporation for 1994.

     FOR      AGAINST     ABSTAIN
     //         //          //

                                  PLEASE SIGN EXACTLY AS NAME APPEARS AT LEFT.
                                  WHEN SHARES ARE  HELD BY JOINT TENANTS, BOTH
                                  SHOULD  SIGN,   WHEN  SIGNING  AS  ATTORNEY,
                                  EXECUTOR,    ADMINISTRATOR,    TRUSTEE    OR
                                  GUARDIAN, PLEASE GIVE FULL TITLE AS SUCH. IF
                                  A CORPORATION, PLEASE SIGN IN FULL CORPORATE
                                  NAME  BY  PRESIDENT   OR  OTHER   AUTHORIZED
                                  OFFICER.  IF  A PARTNERSHIP,  PLEASE SIGN IN
                                  PARTNERSHIP NAME BY AUTHORIZED PERSON.

                                  Dated ________________________________, 1994

Signature ____________________________________________________________________

Signature ____________________________________________________________________

                        (For use by Holders of Record.)

<PAGE>
                       PROXY/VOTING INSTRUCTION CARD

                         GFC FINANCIAL CORPORATION
       C/O HARRIS TRUST & SAVINGS BANK, P.O. BOX 830, CHICAGO, IL 60690

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    The  undersigned  hereby appoints G. Robert Durham, Samuel L. Eichenfield,
and  James  L.  Johnson,  and  each of them, to have all the powers hereunder,
including  full power of substitution, as Proxies for the undersigned to vote,
as  indicated  below,  at  the Annual Meeting of Stockholders of GFC Financial
Corporation  (the  "Corporation") to be held on Thursday, May 12, 1994, and at
any  adjournment  or  adjournments  thereof,  all  shares  of  stock which the
undersigned  is entitled to vote, with all voting rights the undersigned would
have  if  personally present. This card also provides voting instructions (for
shares  held  for  the  account  of the undersigned, if any) to the respective
trustees  of  the  Corporation's  Capital Accumulation Plan and Employee Stock
Ownership Plan and The Dial Corp 401(k) plans.

                (Continued and to be signed on reverse side.)

- ------------------------------------------------------------------------------

PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY.  //

THIS PROXY WHEN PROPERLY EXECUTED WILL  BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED STOCKHOLDER.  IF  NO MARKING  IS MADE,  THIS PROXY WILL BE
DEEMED TO BE A DIRECTION TO VOTE FOR  PROPOSALS 1 AND 2.  IN THEIR DISCRETION,
THE PROXIES ARE  AUTHORIZED TO VOTE  UPON SUCH OTHER  BUSINESS AS MAY PROPERLY
COME BEFORE THE MEETING.

NON-VOTING INSTRUCTIONS:
/   / MULTIPLE STOCKHOLDER PUBLICATIONS.  Please  check here to  stop mailings
of stockholder  publications for  this account, since  multiple copies come to
this address.

/   / FUTURE QUARTERLY REPORTS.  Please  check  here  to  continue  to receive
mailings of future  quarterly reports at  no cost.  You  must also  provide an
address to which such reports should be sent.  The Corporation  will no longer
pay forwarding costs, except as required by law.

Mailing address: _____________________________________________________________
______________________________________________________________________________
(Mailings  of annual reports,  proxy statements  and  other  required  reports
will continue.)

VOTING INSTRUCTIONS:
The Board of Directors recommends a vote FOR:
1.  Election of directors whose terms expire in 1997:
    L. Gene Lemon, Robert P. Straetz, Shoshana B. Trancer.

                          FOR ALL
                          (Except nominees
     FOR     WITHHOLD     written below)
     //         //             //

                          ----------------------------------------------------
2.  Ratification  of the  appointment of  Deloitte & Touche as the independent
auditors of the Corporation for 1994.

     FOR      AGAINST     ABSTAIN
     //         //          //

                                  PLEASE SIGN EXACTLY AS NAME APPEARS AT LEFT.
                                  WHEN SHARES ARE  HELD BY JOINT TENANTS, BOTH
                                  SHOULD  SIGN,   WHEN  SIGNING  AS  ATTORNEY,
                                  EXECUTOR,    ADMINISTRATOR,    TRUSTEE    OR
                                  GUARDIAN, PLEASE GIVE FULL TITLE AS SUCH. IF
                                  A CORPORATION, PLEASE SIGN IN FULL CORPORATE
                                  NAME  BY  PRESIDENT   OR  OTHER   AUTHORIZED
                                  OFFICER.  IF  A PARTNERSHIP,  PLEASE SIGN IN
                                  PARTNERSHIP NAME BY AUTHORIZED PERSON.

                                  Dated ________________________________, 1994

Signature ____________________________________________________________________

Signature ____________________________________________________________________

                        (For use by Beneficial Holders.)



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