AMERICA ONLINE INC
S-8, 1998-12-09
COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
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        As filed with the Securities and Exchange Commission on December 9, 1998

                                                  Registration No. 333-_________

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                              AMERICA ONLINE, INC.
               (Exact name of registrant as specified in charter)

                               Delaware 54-1322110
                (State or other jurisdiction of (I.R.S. Employer
              incorporation or organization) Identification Number)

                   22000  AOL  WAY,  DULLES,  VIRGINIA  20166-9323  (Address  of
                    principal executive offices)


       PERSONALOGIC, INC. (FORMERLY CONSUMERS EDGE, INC.) 1996 STOCK PLAN
                            (Full Title of the Plan)

                              Sheila A. Clark, Esq.
                             Acting General Counsel
                             and Assistant Secretary
                              America Online, Inc.
                                  22000 AOL Way
                           Dulles, Virginia 20166-9323
                                 (703) 265-1000
                       (Name, address, including zip code,
        and telephone number, including area code, of agent for service)


                         CALCULATION OF REGISTRATION FEE
<TABLE>

<S>                         <C>          <C>                 <C>                          <C>  
                              Amount          Proposed
Title of Securities to be      to be      Maximum Offering       Proposed Maximum             Amount of
      Registered(1)         Registered   Price Per Share(2)  Aggregate Offering Price     Registration Fee

Common Stock,
$.01 par value                30,564           $14.32                $437,676                   $129
</TABLE>

(1)  Common Stock being registered  hereby includes  associated  Preferred Share
     Purchase Rights, which initially are attached to and traded with the shares
     of the Registrant's  Common Stock.  Value  attributable to such rights,  if
     any, is reflected in the market price of the Common Stock.
(2)  The maximum  offering  price per share has been  determined  solely for the
     purpose of calculating  the  registration  fee pursuant to Rules 457(c) and
     (h) under the  Securities  Act as follows:  for the 30,564 shares of Common
     Stock which may be purchased upon exercise of outstanding  options, the fee
     is based on the average price of $14.32 at which options may be exercised.

                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

         The documents(s) containing the information specified in Part I will be
sent or given to employees as specified by Rule  428(b)(1).  Such  documents are
not being filed with the Securities and Exchange  Commission (the  "Commission")
either as part of this  Registration  Statement or as prospectuses or prospectus
supplements pursuant to Rule 424. Such documents and the documents  incorporated
by reference  in this  Registration  Statement  pursuant to Item 3 of Part II of
this Form,  taken together,  constitute a prospectus that meets the requirements
of Section 10(a) of the Securities Act.

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.           Incorporation of Documents by Reference

         The following documents, which have been filed by America Online, Inc.,
a Delaware  corporation (the "Company"),  with the Commission,  are incorporated
herein by reference:

                  (a) The  Company's  Annual  Report on Form 10-K for the fiscal
         year ended June 30, 1998, as filed with the Commission  pursuant to the
         Securities  Exchange Act of 1934, as amended (the "Exchange Act") (File
         No. 0-19836).

                  (b)  The  Company's  Quarterly  Report  on Form  10-Q  for the
         quarter ended September 30, 1998, as filed with the Commission pursuant
         to the Exchange Act (File No. 0-19836).

                  (c) The  Company's  Current  Reports  on Forms 8-K for  events
         dated  August 4, 1998,  September  28, 1998 and November 23, 1998 filed
         pursuant to Section 13 or 15(d) of the 1934 Act (File No. 0-19836).

                  (d) The  description  of the  Common  Stock  contained  in the
         Company's  Registration  Statement  on Form  S-3,  Registration  Number
         333-46633, filed on February 20, 1998 with the Commission pursuant to
         the Securities Act of 1933, as amended.

                  (e) The  description of the preferred  share  purchase  rights
         contained  in the  Company's  registration  statement on Form 8-A filed
         with the Commission pursuant to the Exchange Act on May 29, 1998.

                  (f) In addition,  all documents  filed by the Company with the
         Commission  pursuant  to  Sections  13(a),  13(c),  14 and 15(d) of the
         Exchange Act, prior to the filing of a  post-effective  amendment which
         indicates  that all  securities  offered hereby have been sold or which
         deregisters all securities then remaining unsold, shall be deemed to be
         incorporated by reference herein and to be part hereof from the date of
         the filing of such documents.

Item 4.  Description of Securities.

         Not applicable.

Item 5.  Interests of Named Experts and Counsel

         Not applicable.

Item 6.  Indemnification of Directors and Officers

         Section 145(a) of the General  Corporation Law of the State of Delaware
("Delaware Corporation Law") provides, in general, that a corporation shall have
the power to indemnify  any person who was or is a party or is  threatened to be
made a party to any threatened, pending or completed action, suit or proceeding,
whether civil,  criminal,  administrative or investigative (other than an action
by or in the right of the corporation),  by reason of the fact that he is or was
a director or officer of the corporation. Such indemnity may be against expenses
(including  attorneys'  fees),  judgments,  fines and amounts paid in settlement
actually and reasonably  incurred by him in connection with such action, suit or
proceeding,  if the  indemnified  party  acted in good  faith and in a manner he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation  and if, with  respect to any  criminal  action or  proceeding,  the
indemnified  party did not have  reasonable  cause to believe  his  conduct  was
unlawful.

         Section 145(b) of the Delaware  Corporation  Law provides,  in general,
that a corporation  shall have the power to indemnify any person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed  action or suit by or in the  right of the  corporation  to  procure a
judgment  in its favor by reason  of the fact  that he is or was a  director  or
officer of the  corporation,  against any expenses  (including  attorneys' fees)
actually  and  reasonably  incurred  by him in  connection  with the  defense or
settlement  of such  action or suit if he acted in good faith and in a manner he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation.

         Section 145(g) of the Delaware  Corporation  law provides,  in general,
that a  corporation  shall have the power to purchase and maintain  insurance on
behalf of any  person who is or was a  director  or  officer of the  corporation
against any liability asserted against him in any such capacity,  or arising out
of his status as such,  whether or not the  corporation  would have the power to
indemnify him against such liability under the provisions of the law.

         Pursuant to Section  102(b)(7) of the Delaware General  Corporation Law
(the "Delaware Statute"), Article Ninth of the Registrant's Restated Certificate
of Incorporation (the "Certificate of Incorporation") provides that:

                  To  the  fullest  extent  permitted  by the  Delaware  General
         Corporation Law as the same now exists or may hereafter be amended, the
         Corporation shall indemnify, and advance expenses to, its directors and
         officers  and any  person who is or was  serving at the  request of the
         Corporation  as a director  or  officer,  employee  or agent of another
         corporation, partnership, joint venture, trust or other enterprise. The
         Corporation,   by  action  of  its  board  of  directors,  may  provide
         indemnification  or advance  expenses  to  employees  and agents of the
         Corporation  or other persons only on such terms and  conditions and to
         the  extent  determined  by the  board  of  directors  in its  sole and
         absolute discretion.

                  The  indemnification  and advancement of expenses provided by,
         or  granted  pursuant  to,  this  Article  Ninth  shall  not be  deemed
         exclusive of any other rights to which those seeking indemnification or
         advancement  of expenses may be entitled  under any by-law,  agreement,
         vote of stockholders or disinterested  directors or otherwise,  both as
         to action in his official capacity and as to action in another capacity
         while holding such office.

                  The Corporation  shall have the power to purchase and maintain
         insurance  on behalf of any person who is or was a  director,  officer,
         employee  or  agent of the  Corporation,  or is or was  serving  at the
         request of the Corporation as a director, officer, employee or agent of
         another  corporation,   partnership,  joint  venture,  trust  or  other
         enterprise,  against any liability asserted against him and incurred by
         him in any such capacity, or arising out of his status as such, whether
         or not the  Corporation  would have the power to indemnify  him against
         such liability under this Article Ninth.

                  The  indemnification  and advancement of expenses provided by,
         or granted  pursuant to, this Article  Ninth  shall,  unless  otherwise
         provided when  authorized or ratified,  continue as to a person who has
         ceased to be a director  or officer  and shall  inure to the benefit of
         the heirs,  executors and  administrators  of such officer or director.
         The  indemnification  and  advancement  of expenses  that may have been
         provided to an employee  or agent of the  Corporation  by action of the
         board of  directors,  pursuant to the last  sentence of  Paragraph 1 of
         this Article  Ninth,  unless  otherwise  provided  when  authorized  or
         ratified,  continue  as to a person who has ceased to be an employee or
         agent of the  Corporation  and shall inure to the benefit of the heirs,
         executors  and  administrators  of such a  person,  after the time such
         person has ceased to be an employee or agent of the  Corporation,  only
         on such terms and conditions and to the extent  determined by the board
         of directors in its sole discretion.

         In  addition,   Article  Five  of  the  Registrant's  Restated  By-Laws
(Incorporated by reference herein) provides that:

                  Right to  Indemnification.  Each  person  who was or is made a
         party or is threatened  to be made a party to or is otherwise  involved
         in  any  action,   suit  or  proceeding,   whether   civil,   criminal,
         administrative  or  investigative,  by reason of the fact that he is or
         was a director or an officer of the Corporation or is or was serving at
         the  request of the  Corporation  as a director,  officer,  employee or
         agent of another corporation or of a partnership,  joint venture, trust
         or other  enterprise,  including  service  with  respect to an employee
         benefit plan (hereinafter an  "Indemnitee"),  whether the basis of such
         proceeding  is alleged  action in an  official  capacity as a director,
         officer,  employee or agent or in any other capacity while serving as a
         director,  officer,  employee or agent,  shall be indemnified  and held
         harmless by the  Corporation  to the fullest  extent  authorized by the
         Delaware  General  Corporation Law, as the same exists or may hereafter
         be amended (but, in the case of any such amendment,  only to the extent
         that  such  amendment   permits  the  Corporation  to  provide  broader
         indemnification  rights  than such law  permitted  the  Corporation  to
         provide prior to such  amendment),  against all expense,  liability and
         loss (including attorney's fees,  judgments,  fines, ERISA excise taxes
         or penalties  and amounts paid in  settlement)  reasonably  incurred or
         suffered by such Indemnitee in connection therewith; provided, however,
         that,  except as provided in the section "Right of Indemnitees to Bring
         Suit" of this Article with respect to  proceedings to enforce rights to
         indemnification, the Corporation shall indemnify any such Indemnitee in
         connection  with a  proceeding  (or  part  thereof)  initiated  by such
         Indemnitee  only if such proceeding (or part thereof) was authorized by
         the board of directors of the Corporation.

                  Right to Advancement of Expenses. The right to indemnification
         conferred  in Section 1 of this Article  shall  include the right to be
         paid  by the  Corporation  the  expenses  (including  attorney's  fees)
         incurred  in  defending  any such  proceeding  in  advance of its final
         disposition;   provided,   however,   that,  if  the  Delaware  General
         Corporation  Law requires,  an advancement  of expenses  incurred by an
         Indemnitee  in his  capacity as a director  or officer  (and not in any
         other capacity in which service was or is rendered by such  Indemnitee,
         including,  without  limitation,  service to an employee  benefit plan)
         shall be made only upon delivery to the  Corporation of an undertaking,
         by or on behalf of such Indemnitee, to repay all amounts so advanced if
         it shall ultimately be determined by final judicial decision from which
         there is no  further  right  to  appeal  that  such  Indemnitee  is not
         entitled to be  indemnified  for such  expenses  under this  section or
         otherwise.  The rights to  indemnification  and to the  advancement  of
         expenses   conferred  in  this  section  and  the  section   "Right  to
         Indemnification"  of this  Article  shall be  contract  rights and such
         rights  shall  continue  as to an  Indemnitee  who has  ceased  to be a
         director,  officer, employee or agent and shall inure to the benefit of
         the Indemnitee's  heirs,  executors and  administrators.  Any repeal or
         modification  of  any of the  provisions  of  this  Article  shall  not
         adversely  affect any right or protection of an Indemnitee  existing at
         the time of such repeal or modification.

                  Right of  Indemnitees  to Bring  Suit.  If a claim  under  the
         sections  "Right  to  Indemnification"  and  "Right to  Advancement  of
         Expenses" of this Article is not paid in full by the Corporation within
         sixty  (60)  days  after a  written  claim  has  been  received  by the
         Corporation,  except  in the  case of a  claim  for an  advancement  of
         expenses,  in which case the  applicable  period  shall be twenty  (20)
         days, the Indemnitee may at any time thereafter  bring suit against the
         Corporation to recover the unpaid amount of the claim. If successful in
         whole  or in  part  in  any  such  suit,  or in a suit  brought  by the
         Corporation to recover an advancement of expenses pursuant to the terms
         of an undertaking, the Indemnitee shall also be entitled to be paid the
         expenses of prosecuting or defending such suit. In (i) any suit brought
         by the Indemnitee to enforce a right to indemnification  hereunder (but
         not in a suit  brought  by the  Indemnitee  to  enforce  a right  to an
         advancement  of expenses) it shall be a defense  that,  and (ii) in any
         suit brought by the  Corporation  to recover an advancement of expenses
         pursuant  to the  terms of an  undertaking,  the  Corporation  shall be
         entitled to recover such expenses upon a final  adjudication  that, the
         Indemnitee has not met any applicable  standard for indemnification set
         forth in the Delaware  General  Corporation Law. Neither the failure of
         the Corporation  (including its board of directors,  independent  legal
         counsel, or its stockholders) to have made a determination prior to the
         commencement  of such suit that  indemnification  of the  Indemnitee is
         proper  in  the  circumstances  because  the  Indemnitee  has  met  the
         applicable  standard  of  conduct  set  forth in the  Delaware  General
         Corporation  Law,  nor  an  actual  determination  by  the  Corporation
         (including its board of directors,  independent  legal counsel,  or its
         stockholders) that the Indemnitee has not met such applicable  standard
         of conduct,  shall create a presumption that the Indemnitee has not met
         the  applicable  standard  of  conduct  or,  in the case of such a suit
         brought  by the  Indemnitee,  be a defense  to such  suit.  In any suit
         brought by the Indemnitee to enforce a right to  indemnification  or to
         an advancement of expenses hereunder,  or brought by the Corporation to
         recover  an  advancement  of  expenses  pursuant  to  the  terms  of an
         undertaking,  the burden of proving that the Indemnitee is not entitled
         to be  indemnified,  or to such  advancement  of  expenses,  under this
         Article or otherwise shall be on the Corporation.

                  Non-Exclusivity of Rights.  The rights to indemnification  and
         to the  advancement of expenses  conferred in this Article shall not be
         exclusive  of any other  right  which any person may have or  hereafter
         acquire   under  any  statute,   the   Corporation's   Certificate   of
         Incorporation  as  amended  from  time  to  time,  these  By-Laws,  any
         agreement,  any vote of  stockholders  or  disinterested  directors  or
         otherwise.

                  Insurance.  The  Corporation  may maintain  insurance,  at its
         expense, to protect itself and any director, officer, employee or agent
         of the Corporation or another corporation,  partnership, joint venture,
         trust or other  enterprise  against  any  expense,  liability  or loss,
         whether or not the  Corporation  would have the power to indemnify such
         person  against  such  expense,  liability  or loss under the  Delaware
         General Corporation Law.

                  Indemnification  of Employees  and Agents of the  Corporation.
         The Corporation may, to the extent  authorized from time to time by the
         board  of  directors,  grant  rights  to  indemnification  and  to  the
         advancement of expenses to any employee or agent of the  Corporation to
         the fullest  extent of the  provisions  of this Article with respect to
         the  indemnification  and  advancement  of  expenses of  directors  and
         officers of the Corporation.

         The directors and officers of the Registrant are covered by a policy of
liability insurance.


Item 7.  Exemption from Registration Claimed

         Not applicable.

Item 8.  Exhibits

                   Exhibit No.                         Description

                       4.1          Amendment  of  Section A of Article 4 of the
                                    Restated  Certificate  of  Incorporation  of
                                    America  Online,  Inc. (filed as Exhibit 4.1
                                    to the Registrant's  Registration  Statement
                                    on Form S-8 filed on  February  20, 1998 and
                                    incorporated herein by reference)

                       4.2          Section  B  of  Article  4,  Article  6  and
                                    Article  8 of the  Restated  Certificate  of
                                    Incorporation  of the  Registrant  (filed as
                                    part of Exhibit 3.1 to the Registrant's Form
                                    10-K for the year  ended  June 30,  1997 and
                                    incorporated herein by reference)

                       4.3          Rights  Agreement  dated as of May 12, 1998,
                                    including    Exhibit   A   (Certificate   of
                                    Designation   setting  forth  the  terms  of
                                    Series  A  Junior  Participating   Preferred
                                    Stock,  $.01 par value),  Exhibit B (Form of
                                    Rights  Certificate)  and Exhibit C (Summary
                                    of  Rights  to  Purchase   Series  A  Junior
                                    Participating  Preferred  Shares)  (Filed as
                                    Exhibit  4.1 to the  Registrant's  Quarterly
                                    Report  on Form 10-Q for the  quarter  ended
                                    March 31,  1998 and  incorporated  herein by
                                    reference.)

                       4.4          PersonaLogic, Inc. (formerly Consumers Edge,
                                    Inc.) 1996 Stock Plan and Stock Option
                                    Agreement

                        5           Opinion of Sheila A. Clark,  Acting  General
                                    Counsel  to  the  Company   (including   the
                                    consent  of such  acting  general  counsel),
                                    regarding the legality of  securities  being
                                    offered

                      23.1          Consent of  Sheila A. Clark, Acting General 
                                    Counsel to the Company (included in  her
                                    opinion filed as Exhibit 5 hereto)

                      23.2          Consent of Ernst & Young LLP

                       24           Powers of Attorney

Item 9.           Undertakings

                  (a)      The Registrant hereby undertakes:

                           (1) To file,  during  any  period in which  offers or
         sales are being made, a post-effective  amendment to this  registration
         statement;

                             (i)    To include any prospectus required by 
         Section 10(a)(3) of the Securities Act of 1933;

                             (ii) To  reflect  in the  prospectus  any  facts or
         events arising after the effective date of the  registration  statement
         (or  the  most  recent   post-effective   amendment   thereof)   which,
         individually or in the aggregate, represent a fundamental change in the
         information set forth in the  registration  statement.  Notwithstanding
         the foregoing, any increase or decrease in volume of securities offered
         (if the total dollar value of securities  offered would not exceed that
         which was registered) and any deviation from the low or high and of the
         estimated  maximum  offering  range  may be  reflected  in the  form of
         prospectus filed with the Commission pursuant to Rule 424(b) if, in the
         aggregate,  the changes in volume and price  represent  no more than 20
         percent change in the maximum aggregate offering price set forth in the
         "Calculation of Registration  Fee" table in the effective  registration
         statement.

                             (iii) To  include  any  material  information  with
         respect to the plan of  distribution  not  previously  disclosed in the
         registration  statement or any material  change to such  information in
         the  registration   statement;   provided,   however,  that  paragraphs
         (a)(1)(i) and (a)(1)(ii) do not apply if this registration statement is
         on Form S-3, Form S-8 or Form F-3, and the  information  required to be
         included in a post-effective amendment by those paragraphs is contained
         in periodic  reports  filed with or furnished to the  Commission by the
         registrant  pursuant to Section 13 or Section  15(d) of the  Securities
         Exchange  Act  of  1934  that  are  incorporated  by  reference  in the
         registration statement.

                           (2)  That,  for  the  purpose  of   determining   any
         liability  under the Securities Act of 1933,  each such  post-effective
         amendment shall be deemed to be a new registration  statement  relating
         to the securities offered therein,  and the offering of such securities
         at that  time  shall be  deemed to be the  initial  bona fide  offering
         thereof.

                           (3)  To  remove  from  registration  by  means  of  a
         post-effective  amendment any of the securities  being registered which
         remain unsold at the termination of the offering.

                  (b) The undersigned  Registrant  hereby  undertakes  that, for
purposes of determining  any liability  under the  Securities Act of 1933,  each
filing of the  Registrant's  annual report pursuant to Section 13(a) or 15(d) of
the Securities  Exchange Act of 1934 (and, where  applicable,  each filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
registration  statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

               (c) Insofar as indemnification  for liabilities arising under the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the Registrant  pursuant to the foregoing  provisions,  or otherwise,
the  Registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Act and is,  therefore,  unenforceable.  In the  event  that a claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                   SIGNATURES

              Pursuant to the  requirements  of the  Securities Act of 1933, the
     Registrant  certifies  that it has  reasonable  grounds to believe  that it
     meets all of the  requirements  for filing on Form S-8 and has duly  caused
     this registration  statement to be signed on its behalf by the undersigned,
     thereunto duly authorized,  in the County of Loudoun, State of Virginia, on
     this 8th day of December, 1998.

                                 AMERICA ONLINE, INC.


                                 By:       *
                                    Stephen M. Case
                                    Chairman and Chief Executive Officer

              Pursuant to the  requirements  of the Securities Act of 1933, this
     registration statement has been signed on the 8th day of December, 1998, by
     the following persons in the capacities indicated.

           Signature                                  Title
                                         Chairman and Chief Executive Officer
             *                           (Principal Executive Officer)
- --------------------------------------
      Stephen M. Case

             *                           President, Chief Operating Officer and 
- --------------------------------------   Director
     Robert W. Pittman

                                         Senior Vice President, Chief Financial 
                                         Officer, Treasurer and Assistant
                                         Secretary (Principal Financial Officer)
      /s/J.Michael Kelly
- --------------------------------------
     J. Michael Kelly

                                         Vice President, Controller and Chief
                                         Accounting and Budget Officer
                                        (Principal Accounting Officer)
             *
- --------------------------------------
    James F. MacGuidwin

             *                           Director
- --------------------------------------
     Daniel F. Akerson

             *                           Director
- --------------------------------------
     Frank J. Caufield

             *                           Director
- --------------------------------------
  Alexander M. Haig, Jr.

             *                           Director
- --------------------------------------
     William N. Melton

                                         Director
- --------------------------------------
     Thomas Middelhoff

                                         Director
- --------------------------------------
     Colin L. Powell

                                         Director
- --------------------------------------
    Franklin D. Raines



*By: /s/J.Michael Kelly
     J. Michael Kelly
     Attorney -In-Fact

                                  Exhibit Index

        Exhibit No.               Description

           4.4       PersonaLogic, Inc. (formerly Consumers Edge, Inc.) 1996
                     Stock Plan and Stock Option Agreement

           5         Opinion of Sheila A. Clark,  Acting General  Counsel to the
                     Company  (including  the  consent  of such  acting  general
                     counsel),   regarding  the  legality  of  securities  being
                     offered

           23.1      Consent of Sheila A. Clark, Acting General Counsel to the
                     Company (included in her opinion filed as Exhibit 5 hereto)

           23.2      Consent of Ernst & Young LLP

           24        Powers of Attorney



                                                                     Exhibit 4.4

                               PERSONALOGIC, INC.
                         (Formerly CONSUMERS EDGE, INC.)

                                 1996 STOCK PLAN

1.   Purposes of the Plan. The purposes of this Stock Plan are to attract and
     retain  the  best   available   personnel  for  positions  of   substantial
     responsibility,   to  provide   additional   incentive  to  Employees   and
     Consultants of the Company and its  Subsidiaries and to promote the success
     of the Company's business.  Options granted under the Plan may be incentive
     stock options (as defined  under  Section 422 of the Code) or  nonstatutory
     stock options,  as determined by the  Administrator at the time of grant of
     an option and subject to the  applicable  provisions  of Section 422 of the
     Code, as amended, and the regulations promulgated thereunder.

2.   Definitions. As used herein, the following definitions shall apply:

          (a) "Administrator" means the Board or any of its Committees appointed
          pursuant to Section 4 of the Plan.

          (b) "Board" means the Board of Directors of the Company.

          (c) "Code" means the Internal Revenue Code of 1986, as amended.

          (d) "Committee" means a committee  appointed by the Board of Directors
          in accordance with Section 4 of the Plan.

          (e) "Common Stock" means the Common Stock of the Company.

          (f) "Company" means Consumers Edge, Inc., a California corporation.

          (g) "Consultant" means any person who is engaged by the Company or any
          Parent or Subsidiary to render  consulting or advisory services and is
          compensated for such services, and any director of the Company whether
          compensated  for such  services  or not;  provided  that if and in the
          event the Company  registers any class of any equity security pursuant
          to the Exchange Act, the term Consultant  shall thereafter not include
          directors who are not  compensated for their services or are paid only
          a director's fees by the Company.

          (h)  "Continuous  Status as an Employee or Consultant"  means that the
          employment or consulting  relationship  with the Company or any Parent
          or Subsidiary is not interrupted or terminated.  Continuous  Status as
          an Employee or Consultant  shall not be considered  interrupted in the
          case of: (i) any leave of absence  approved by the Company,  including
          sick leave,  military leave,  or any other personal  leave;  provided,
          however,  that for purposes of Incentive Stock Options,  no such leave
          may exceed ninety (90) days,  unless  reemployment upon the expiration
          of such leave is guaranteed  by contract  (including  certain  Company
          policies)  or statute;  provided,  further,  that on the  ninety-first
          (91st) day of any such leave (where  reemployment is not guaranteed by
          contract or statute) the Optionee's Incentive Stock Option shall cease
          to be treated as an Incentive Stock Option and will be treated for tax
          purposes as a Nonstatutory  Stock Option;  or (ii)  transfers  between
          locations  of the Company or between  the  Company,  its  Parent,  its
          Subsidiaries or its successor.

          (i)  "Employee"  means any person,  including  officers and directors,
          employed by the Company or any Parent or  Subsidiary  of the  Company.
          The payment of a director's  fee by the Company shall be sufficient to
          constitute "employment" by the Company.

          (j)  "Exchange  Act" means the  Securities  Exchange  Act of 1934,  as
          amended.  

          (k) "Fair Market Value" means,  as of any date, the value of
          Common Stock determined as follows:

          (i)                  If the Common Stock is listed on any  established
                               stock  exchange  or  a  national  market  system,
                               including without  limitation the Nasdaq National
                               Market of the National  Association of Securities
                               Dealers,   Inc.  Automated  Quotation  ("Nasdaq")
                               System,  its  Fair  Market  Value  shall  be  the
                               closing  sales  price  for  such  stock  (or  the
                               closing bid, if no sales were reported, as quoted
                               on such  exchange  or system for the last  market
                               trading  day prior to the time of  determination)
                               as reported  in The Wall  Street  Journal or such
                               other source as the Administrator deems reliable;

          (ii)                 If the  Common  Stock  is  quoted  on the  Nasdaq
                               System  (but not on the  Nasdaq  National  Market
                               thereof)  or  regularly  quoted  by a  recognized
                               securities  dealer  but  selling  prices  are not
                               reported, its Fair Market Value shall be the mean
                               between the high bid and low asked prices for the
                               Common Stock on the last market trading day prior
                               to the day of determination; or

          (iii)                In the absence of an  established  market for the
                               Common Stock, the Fair Market Value thereof shall
                               be determined in good faith by the Administrator.

          (l) "Incentive Stock Option" means an Option intended to qualify as an
          incentive stock option within the meaning of Section 422 of the Code.

          (m)  "Nonstatutory  Stock  Option"  means an Option  not  intended  to
          qualify as an Incentive Stock Option.

          (n) "Officer"  means a person who is an officer of the Company  within
          the  meaning  of  Section  16 of the  Exchange  Act and the  rules and
          regulations promulgated thereunder.

          (o) "Option" means a stock option granted pursuant to the Plan.

          (p) "Optioned Stock" means the Common Stock subject to an Option.

          (q) "Optionee" means an Employee or Consultant who receives an Option.

          (r) "Parent"  means a "parent  corporation,"  whether now or hereafter
          existing, as defined in Section 424(e) of the Code.

          (s) "Plan" means this 1996 Stock Plan.

          (t)  "Share"  means  a share  of the  Common  Stock,  as  adjusted  in
          accordance with Section 12 below.

          (u)  "Subsidiary"  means a  "subsidiary  corporation,"  whether now or
          hereafter existing, as defined in Section 424(f) of the Code.

3.   Stock  Subject to the Plan.  Subject to the  provisions of Section 11 of
     the Plan, the maximum  aggregate number of shares which may be optioned and
     sold under the Plan is 1,000,000  shares of Common Stock. The shares may be
     authorized, but unissued, or reacquired Common Stock.

     If an Option should expire or become  unexercisable  for any reason without
     having been  exercised in full, the  unpurchased  Shares which were subject
     thereto shall, unless the Plan shall have been terminated, become available
     for future grant under the Plan. Notwithstanding any other provision of the
     Plan,  shares  issued under the Plan and later  repurchased  by the Company
     shall not become available for future grant or sale under the Plan.

4.   Administration of the Plan.

          (a) Initial Plan Procedure.  Prior to the date, if any, upon which the
          Company  becomes  subject  to the  Exchange  Act,  the  Plan  shall be
          administered by the Board or a committee appointed by the Board.

          (b) Plan  Procedure  After the Date,  if any,  upon Which the  Company
          becomes Subject to the Exchange Act.

                (i) Administration With Respect to Directors and Officers.  With
          respect to grants of Options to  Employees  who are also  officers  or
          directors of the Company,  the Plan shall be  administered  by (A) the
          Board if the Board may  administer  the Plan in  compliance  with Rule
          16b-3  promulgated  under the  Exchange Act or any  successor  thereto
          ("Rule  16b-3") with respect to a plan intended to qualify  thereunder
          as a discretionary plan, or (B) a committee designated by the Board to
          administer the Plan,  which  committee  shall be constituted in such a
          manner as to permit the Plan to comply with Rule 16b-3 with respect to
          a plan intended to qualify  thereunder as a  discretionary  plan. Once
          appointed,  such  Committee  shall continue to serve in its designated
          capacity until otherwise  directed by the Board. From time to time the
          Board may increase the size of the  Committee  and appoint  additional
          members  thereof,  remove  members (with or without cause) and appoint
          new members in substitution therefor, fill vacancies,  however caused,
          and  remove all  members  of the  Committee  and  thereafter  directly
          administer  the Plan,  all to the extent  permitted by Rule 16b-3 with
          respect to a plan intended to qualify  thereunder  as a  discretionary
          plan.

               (ii) Multiple  Administrative Bodies. If permitted by Rule 16b-3,
          the Plan may be  administered  by  different  bodies  with  respect to
          directors,   non-director  officers  and  Employees  who  are  neither
          directors nor officers.

               (iii)  Administration  With  Respect  to  Consultants  and  Other
          Employees.   With  respect  to  grants  of  Options  to  Employees  or
          Consultants who are neither directors nor officers of the Company, the
          plan  shall  be  administered  by (A)  the  Board  or (B) a  committee
          designated by the Board,  which committee shall be constituted in such
          a  manner  as to  satisfy  the  legal  requirements  relating  to  the
          administration  of incentive stock option plans, if any, of California
          corporate  and  securities  laws, of the Code,  and of any  applicable
          stock exchange (the "Applicable Laws"). Once appointed, such Committee
          shall  continue to serve in its designated  capacity  until  otherwise
          directed by the Board.  From time to time the Board may  increase  the
          size of the Committee and appoint additional  members thereof,  remove
          members  (with or without  cause) and  appoint  new  members of the in
          substitution therefor, fill vacancies,  however caused, and remove all
          members of the Committee and thereafter  directly administer the Plan,
          all to the extent permitted by the Applicable Laws.

          (c) Powers of the Administrator. Subject to the provisions of the
          Plan and, in the case of a Committee, the specific duties delegated by
          the  Board to such  Committee,  and  subject  to the  approval  of any
          relevant  authorities,  including  the approval,  if required,  of any
          stock   exchange   upon  which  the  Common   Stock  is  listed,   the
          Administrator shall have the authority, in its discretion:

               (i) to determine  the Fair Market Value of the Common  Stock,  in
          accordance with Section 2(k) of the Plan;

               (ii) to select the  Consultants and Employees to whom Options may
          from time to time be granted hereunder;

               (iii) to determine whether and to what extent Options are granted
          hereunder;

               (iv) to  determine  the  number of  shares of Common  Stock to be
          covered by each such award granted hereunder;

               (v) to approve forms of agreement for use under the Plan;

               (vi) to determine the terms and conditions, not inconsistent with
          the terms of the Plan, of any award granted hereunder;

               (vii) to determine whether and under what circumstances an Option
          may be settled in case under subsection 9(f) instead of Common Stock;


               (viii) to reduce  the  exercise  price of any  Option to the then
          current Fair Market Value if the Fair Market Value of the Common Stock
          covered by such Option shall have  declined  since the date the Option
          was granted;

               (ix) to construe and  interpret  the terms of the Plan and awards
          granted pursuant to the Plan.

          (d)   Effect  of   Administrator's   Decision.   All   decisions,
          determinations and interpretations of the Administrator shall be final
          and binding on all Optionees and any other holders of any Options.

5.   Eligibility.

          (a)  Nonstatutory  Stock  Options may be granted to Employees and
          Consultants. Incentive Stock Options may be granted only to Employees.
          An  Employee  or  Consultant  who has been  granted an Option  may, if
          otherwise eligible, be granted additional Options.

          (b)  Each  Option  shall  be  designated  in the  written  option
          agreement as either an Incentive Stock Option or a Nonstatutory  Stock
          Option. However,  notwithstanding such designation, to the extent that
          the aggregate Fair Market Value:

               (i)  of the  Shares  to an  Optionee's  Incentive  Stock  Options
          granted by the Company, any Parent or Subsidiary, which

               (ii) become  exercisable  for the first time during any  calendar
          year (under all plans of the Company or any Parent or Subsidiary)
    
exceeds  $100,000,  such excess Options shall be treated as  Nonstatutory  Stock
Options.  For purposes of this Section  5(b),  Incentive  Stock Options shall be
taken into account in the order in which they were granted,  and the Fair Market
Value of the Shares shall be  determined  as of the time the Option with respect
to such Shares is granted.

          (c) The Plan shall not confer  upon any  Optionee  any right with
          respect to continuation of employment  relationship  with the Company,
          nor  shall  it  interfere  in any way  with  his or her  right  or the
          Company's right to terminate his or her employment relationship at any
          time, with or without cause.

          (d) Upon the Company or a successor corporation issuing any class
          of common equity securities required to be registered under Section 12
          of the  Exchange Act or upon the Plan being  assumed by a  corporation
          having a class of common equity  securities  required to be registered
          under Section 12 of the Exchange Act, the following  limitations shall
          apply to grants of Options to Employees:

               (i) No  Employee  shall be  granted,  in any  fiscal  year of the
          Company, Options to purchase more than 500,000 Shares.

               (ii) The foregoing  limitation shall be adjusted  proportionately
          in  connection  with any  change in the  Company's  capitalization  as
          described in Section 11(a).

               (iii) If an Option is cancelled  (other than in connection with a
          transaction  described in Section 11),  the  cancelled  Option will be
          counted  against  the  limit set forth in  Section  5(d)(i).  For this
          purpose,  if  the  exercise  price  of  an  Option  is  reduced,   the
          transaction  will be treated as a  cancellation  of the Option and the
          grant of a new Option.

6.   Term of Plan. The Plan shall become  effective upon the earlier to occur
     of  its  adoption  by  the  Board  of  Directors  or  its  approval  by the
     shareholders  of the Company,  as  described in Section 17 of the Plan.  It
     shall  continue  in  effect  for a term of ten  (10)  years  unless  sooner
     terminated under Section 13 of the Plan.

7.   Term of Option.  The term of each Option shall be the term stated in the
     Option Agreement;  provided,  however,  that the term shall be no more than
     ten (10) years from the date of grant thereof.  However,  in the case of an
     Incentive  Stock Option  granted to an Optionee who, at the time the Option
     is granted,  owns stock  representing  more than ten  percent  (10%) of the
     voting  power of all  classes  of stock of the  Company  or any  Parent  or
     Subsidiary, the term of the Option shall be five (5) years from the date of
     the grant  thereof or such  shorter  term as may be  provided in the Option
     Agreement.
8.   Option Exercise Price and Consideration.

               (a) The per  share  exercise  price  for the  Shares to be issued
          pursuant to exercise of an Option shall be such price as is determined
          by the Board, but shall be subject to the following:

               (i) In the case of an Incentive Stock Option

                 (A)  granted to an  Employee who,  at the time of grant of such
          Incentive Stock Option,  owns stock representing more than ten percent
          (10%) of the voting  power of all  classes of stock of the  Company or
          any Parent or  Subsidiary,  the per Share  exercise  price shall be no
          less than 110% of the Fair  Market  Value per Share on the date of the
          grant.

                (B) granted to any Employee other than an Employee  described in
          the preceding paragraph, the per Share exercise price shall be no less
          than 100% of the Fair Market Value per Share on the date of the grant.

             (ii) In the case of a Nonstatutory Stock Option

               (A) granted to a person who, at the time of grant of such Option,
          owns  stock  representing  more than ten  percent  (10%) of the voting
          power  of all  classes  of  stock  of the  Company  or any  Parent  of
          Subsidiary, the per Share exercise price shall be no less than 110% of
          the Fair Market Value per Share on the date of the grant.

               (B) granted to any person  other than a person  described  in the
          previous paragraph, the per Share exercise price shall be no less than
          85% of the Fair Market Value per Share on the date of grant.

          (b) The consideration to be paid for the Shares to be issued upon
          exercise  of an  Option,  including  the method of  payment,  shall be
          determined by the  Administrator  (and, in the case of Incentive Stock
          Option,  shall be  determined  at the time of grant)  and may  consist
          entirely of (1) cash, (2) check, (3) promissory note, (4) other Shares
          which (x) in the case of Shares  acquired  upon exercise of an Option,
          have been owned by the  Optionee  for more than six months on the date
          of  surrender,  and  (y)  have a Fair  Market  Value  on the  date  of
          surrender  equal to the aggregate  exercise  price of the Shares as to
          which  said  Option  shall be  exercised,  (5)  delivery  of  properly
          executed exercise notice together with such other documentation as the
          Administrator and the broker,  if applicable,  shall require to effect
          an exercise  of the Option and  delivery to the Company of the sale or
          loan  proceeds  required  to  pay  the  exercise  price,  or  (6)  any
          combination  of the  foregoing  methods  of  payment.  In  making  its
          determination  as to the type of  consideration  to accept,  the Board
          shall consider if acceptance of such  consideration  may be reasonably
          expected to benefit the Company.

9.   Exercise of Option.

               (a) Procedure for Exercise;  Rights as a Stockholder.  Any Option
          granted  hereunder  shall be  exercisable at such times and under such
          conditions as determined by the Board,  including performance criteria
          with  respect  to the  Company  and/or the  Optionee,  and as shall be
          permissible under the terms of the Plan.

                       An Option may not be exercised for a fraction of a Share.

                      An Option shall be deemed exercised when written notice of
         such  exercise  has been given to the  Company in  accordance  with the
         terms of the Option by the person  entitled to exercise  the Option and
         full  payment  for the  Shares  with  respect  to which  the  Option is
         exercised  has been  received  by the  Company.  Full  payment  may, as
         authorized  by the Board,  consist of any  consideration  and method of
         payment  allowable  under Section 8(b) of the Plan.  Until the issuance
         (as evidenced by the  appropriate  entry on the books of the Company or
         of a duly  authorized  transfer  agent  of the  Company)  of the  stock
         certificate  evidencing  such  Shares,  no  right  to vote  or  receive
         dividends or any other rights as a shareholder shall exist with respect
         to the Optioned Stock,  notwithstanding  the exercise of the Option. No
         adjustment  will be made for a  dividend  or other  right for which the
         record  date is  prior to the date the  stock  certificate  is  issued,
         except as provided in Section 11 of the Plan.

                      Exercise  of an Option  in any  manner  shall  result in a
         decrease in the number of Shares  which  thereafter  may be  available,
         both for  purposes  of the Plan and for sale under the  Option,  by the
         number of Shares as to which the Option is exercised.

               (b) Termination of Employment or Consulting Relationship.  In the
          event of termination of an Optionee's Continuous Status as an Employee
          or Consultant  with the Company (but not in the event of an Optionee's
          change  of status  from  Employee  to  Consultant  (in which  case) an
          Employee's  Incentive  Stock Option shall  automatically  convert to a
          Nonstatutory  Stock Option on the  ninety-first  (91st) day  following
          such change of status) or from Consultant to Employee),  such Optionee
          may,  but only  within  such  period of time as is  determined  by the
          Administrator,  of at least thirty (30) days, with such  determination
          in the case of an  Incentive  Stock  Option  not  exceeding  three (3)
          months after the date of such  termination (but in no event later than
          the  expiration  date of the term of such  Option  as set forth in the
          Option  Agreement),  exercise  his or her  Option to the  extent  that
          Optionee was entitled to exercise it at the date of such  termination.
          To the extent that Optionee was not entitled to exercise the Option at
          the date of termination,  or if Optionee does not exercise such Option
          to the extent so entitled within the time specified herein, the Option
          shall terminate.

               (c)  Disability of Optionee.  In the event of  termination  of an
          Optionee's consulting relationship or Continuous Status as an Employee
          as a result of his or her  disability,  Optionee  may, but only within
          six (6)  months  from the date of such  termination  ( and in no event
          later than the expiration date of the term of such Option as set forth
          in the Option Agreement),  exercise the Option to the extent otherwise
          entitled  to exercise  it at the date of such  termination;  provided,
          however, that if such disability is not a "disability" as such term is
          defined in Section  22(e)(3) of the Code,  in the case of an Incentive
          Stock Option such Incentive Stock Option shall  automatically  convert
          to a  Nonstatutory  Stock  Option on the day three  months and one day
          following  such  termination.  To the  extent  that  Optionee  was not
          entitled  to  exercise  the Option at the date of  termination,  or if
          Optionee  does not  exercise  such  Option to the  extent so  entitled
          within the time specified herein, the Option shall terminate,  and the
          Shares covered by such Option shall revert to the Plan.

               (d) Death of Optionee.  In the event of the death of an Optionee,
          the Option may be  exercised  at any time  within  twelve  (12) months
          following the date of death (but in no event later than the expiration
          of the term of such  Option as set forth in the Notice of  Grant),  by
          the  Optionee's  estate  or by a  person  who  acquired  the  right to
          exercise the Option by bequest or inheritance,  but only of death, the
          Optionee was not entitled to exercise  his or her entire  Option,  the
          Shares  covered  by the  unexercisable  portion  of the  Option  shall
          immediately revert to the Plan. If, after death, the Optionee's estate
          or a person who  acquired  the right to exercise the Option by bequest
          or inheritance  does not exercise the Option within the time specified
          herein,  the Option shall  terminate,  and the Shares  covered by such
          Option shall revert to the Plan.

               (e) Rule  16b-3.  Options  granted to persons  subject to Section
          16(b) of the  Exchange  Act must  comply  with  Rule  16b-3  and shall
          contain such additional  conditions or restrictions as may be required
          thereunder to qualify for the maximum exemption from Section 16 of the
          Exchange Act with respect to Plan transactions.

               (f) Buyout Provisions. The Administrator may at any time offer to
          buy out for a payment in cash or Shares, an Option previously granted,
          based  on  such  terms  and  conditions  as  the  Administrator  shall
          establish and  communicate to the Optionee at the time that such offer
          is made.

10.  Non-Transferability  of  Options.  Options  may not be sold,  pledged,
     assigned,  hypothecated,  transferred,  or disposed of in any manner  other
     than  by  will  or by the  laws  of  descent  or  distribution  and  may be
     exercised, during the lifetime of the Optionee, only by the Optionee.

11.  Adjustments Upon Changes in Capitalization or Merger.

               (a) Changes in Capitalization.  Subject to any required action by
          the shareholders of the Company,  the number of shares of Common Stock
          covered by each outstanding  Option and the number of shares of Common
          Stock which have been authorized for issuance under the Plan but as to
          which no Options have yet been granted or which have been  returned to
          the Plan upon  cancellation or expiration of an Option, as well as the
          price per  shares of Common  Stock  covered  by each such  outstanding
          Option, shall be proportionately adjusted for any increase or decrease
          in the number of issued shares of Common Stock  resulting from a stock
          split,   reverse  stock  split,   stock   dividend,   combination   or
          reclassification  of the  Common  Stock,  or  any  other  increase  or
          decrease  in the  number of  issued  share of  Common  Stock  effected
          without receipt of  consideration by the Company;  provided,  however,
          that conversion of any convertible securities of the Company shall not
          be deemed to have been "effected  without  receipt of  consideration."
          Such adjustment  shall be made by the Board,  whose  determination  in
          that  respect  shall be  final,  binding  and  conclusive.  Except  as
          expressly  provided  herein,  no  issuance by the Company of shares of
          stock of any class, or securities  convertible into shares of stock of
          any class,  shall affect, and no adjustment by reason thereof shall be
          made with  respect  to, the number or price of shares of Common  Stock
          subject to an Option.

               (b)  Dissolution  or  Liquidation.  In the event of the  proposed
          dissolution or liquidation of the Company,  the Board shall notify the
          Optionee at least fifteen (15) days prior to such proposed action.  To
          the  extent it has not been  previously  exercised,  the  Option  will
          terminate immediately prior to consummation of such proposed action.

               (c) Merger or Asset Sale. In the event of a merger of the Company
          with or into another corporation,  or the sale of substantially all of
          the assets of the company, each outstanding Option shall be assumed or
          an equivalent  option or right shall be  substituted by such successor
          corporation or a parent or subsidiary of such  successor  corporation.
          If, in such  event,  the  Option is not  assumed or  substituted,  the
          Option  shall  terminate  as of the date of the closing of the merger.
          For the purposes of this  paragraph,  the Option  shall be  considered
          assumed  if,  following  the merger,  the option or right  confers the
          right to  purchase,  for each Share of Optioned  Stock  subject to the
          Option  immediately prior to the merger,  the  consideration  (whether
          stock,  cash, or other securities or property)  received in the merger
          by holders of Common Stock for each Share held on the  effective  date
          of  the  transaction   (and  if  holders  were  offered  a  choice  of
          consideration,  the type of  consideration  chosen by the holders of a
          majority of the outstanding Shares);  provided,  however, that if such
          consideration  received in the merger was not solely  common  stock of
          the successor  corporation or its Parent,  the Administrator may, with
          the   consent  of  the   successor   corporation,   provide   for  the
          consideration to be received upon the exercise of the Option, for each
          Share of Optioned  Stock  subject to the Option,  to be solely  common
          stock of the successor  corporation or its Parent equal in fair market
          value to the per share  consideration  received  by  holders of Common
          Stock in the merger.

12.  Time of Granting Options. The date of grant of an Option shall, for all
     purposes,  be the date on which the  Administrator  makes the determination
     granting  such Option,  or such other date as is  determined  by the Board.
     Notice of the determination shall be give to each Employee or Consultant to
     whom an Option is so  granted  within a  reasonable  time after the date of
     such grant.

13.  Amendment and Termination of the Plan.

               (a) Amendment and  Termination.  The Board may at any time amend,
          alter, suspend or discontinue the Plan, but no amendment,  alteration,
          suspension  or  discontinuation  shall be made which would  impair the
          rights of any Optionee under any grant theretofore  made,  without his
          or her consent. In addition,  to the extent necessary and desirable to
          comply with Rule 16b-3 under the  Exchange  Act or with Section 422 of
          the Code (or any other  applicable  law or  regulation,  including the
          requirements of the National  Association of Securities Dealers,  Inc.
          or  an  established   stock   exchange),   the  Company  shall  obtain
          shareholder  approval  of any Plan  amendment  in such a manner and to
          such a degree as required.

               (b) Effect of Amendment  or  Termination.  Any such  amendment or
          termination of the Plan shall not affect Options already granted,  and
          such Options shall remain in full force and effect as if this Plan had
          not been  amended or  terminated,  unless  mutually  agreed  otherwise
          between the Optionee and the Board, which agreement must be in writing
          and signed by the Optionee and the Company.

14. Conditions Upon Issuance of Shares. Shares shall not be issued pursuant
     to the  exercise  of an Option  unless the  exercise of such Option and the
     issuance and delivery of such Shares pursuant thereto shall comply with all
     relevant provisions of law, including,  without limitation,  the Securities
     Act of 1933,  as  amended,  the  Exchange  Act,  the rules and  regulations
     promulgated  thereunder,  and the  requirements  of any stock exchange upon
     which the Shares may then be  listed,  and shall be further  subject to the
     approval of counsel for the Company with respect to such compliance.

     As a condition  to the  exercise of an Option,  the Company may require the
     person  exercising  such Option to represent and warrant at the time of any
     such exercise that the Shares are being  purchased  only for investment and
     without any present  intention to sell or distribute such Shares if, in the
     opinion of counsel for the Company,  such a  representation  is required by
     any of the aforementioned relevant provisions of law.

15.  Reservation of Shares. The Company,  during the term of this Plan, will
     at all times reserve and keep  available  such number of Shares as shall be
     sufficient to satisfy the requirements of the Plan.

     The inability of the Company to obtain  authority from any regulatory  body
     having jurisdiction,  which authority is deemed by the Company's counsel to
     be necessary to the lawful issuance and sale of any Shares hereunder, shall
     relieve the Company of any  liability in respect of the failure to issue or
     sell such Shares as to which such requisite  authority  shall not have been
     obtained.  

16.  Shareholder  Approval.  Continuance  of the  Plan  shall be
     subject to approval by the  shareholders  of the Company within twelve (12)
     months  before  or after  the date the Plan is  adopted.  Such  shareholder
     approval  shall  be  obtained  in the  degree  and  manner  required  under
     applicable state and federal law and rules of any stock exchange upon which
     the Common Stock is listed.

17.  Information to Optionees and Purchasers.  The Company shall provide to
     each Optionee and to each  individual who acquired  Shares  pursuant to the
     Plan, not less  frequently than annually during the period such Optionee or
     purchaser  has one or more  Options  outstanding,  and,  in the  case of an
     individual who acquired Shares pursuant to the Plan, during the period such
     individual owns such Shares,  copies of annual  financial  statements.  The
     Company  shall not be required to provide such  statements to key employees
     whose  duties  in  connection  with the  Company  assure  their  access  to
     equivalent information.

                               PERSONALOGIC, INC.
                         (Formerly CONSUMERS EDGE, INC.)

                                 1996 STOCK PLAN

                             STOCK OPTION AGREEMENT


                         Unless otherwise  defined herein,  the terms defined in
                the Plan shall have the same  defined  meanings  in this  Option
                Agreement.

                 1.      NOTICE OF STOCK OPTION GRANT

B.       Participants Name
                Participants Address

                         You have been  granted  an option  to  purchase  Common
                Stock of the Company, subject to the terms and conditions of the
                Plan and this Option Agreement, as follows:

                         Date of Grant                                 _________

                         Vesting Commencement Date                     _________

                         Exercise Price per Share                      _________

                         Total Number of Shares Granted                _________

                         Total Exercise Price                          _________

                         Type of Option:                X Incentive Stock Option

                                                     _ Nonstatutory Stock Option

                         Term/Expiration Date:                         _________


         Vesting Schedule:

         This Option may be exercised,  in whole or in part, in accordance  with
the following schedule:

         25% of the Shares  subject to the Option shall vest twelve months after
the  Vesting  Commencement  Date,  and 1/48 of the Shares  subject to the Option
shall vest on the last business day of each month thereafter. 100% of the Shares
shall be released on the fourth anniversary of the Vesting Commencement Date.

         Termination Period:

         This  Option  may be  exercised  for sixty days  after  termination  of
employment  or  consulting  relationship,  or  such  longer  period  as  may  be
applicable  upon death or disability of Optionee as provided in the Plan, but in
no event later than the Term/Expiration Date as provided above.

2.        AGREEMENT

         (a) Grant of Option.  Consumers  Edge,  Inc., a California  corporation
(the "Company"), hereby grants to the Optionee named in the Notice of Grant (the
"Optionee"),  an option (the "Option") to purchase the total number of shares of
Common Stock (the  "Shares")  set forth in the Notice of Grant,  at the exercise
price per share set forth in the Notice of Grant (the "Exercise  Price") subject
to the terms,  definitions  and  provisions  of the 1996 Stock Plan (the "Plan")
adopted by the Company, which is incorporated herein by reference.

                   If  designated  in the Notice of Grant as an Incentive  Stock
Option,  this  Option is  intended to qualify as an  Incentive  Stock  Option as
defined in Section 422 of the Code. However, if this Option is intended to be an
Incentive Stock Option,  to the extent that it exceeds the $100,000 rule of Code
Section 422(d) it shall be treated as a Nonstatutory Stock Option.

         (b)  Exercise of Option.  This Option shall be  exercisable  during its
term in accordance with the Vesting  Schedule set out in the Notice of Grant and
with the provisions of Section 9 of the Plan as follows:

                            (1)     Right to Exercise.

         (i)   This Option may not be exercised for a fraction of a Share.

         (ii) In the event of Optionee's death,  disability or other termination
         of the employment or consulting relationship, the exercisability of the
         Option  is  governed  by  Sections  6, 7 and 8  below,  subject  to the
         limitation contained in subsection 2(i)(c).

         (iii) In no event may this Option be exercised after the date of
         expiration of the term of this Option as set forth in the Notice of 
         Grant.

                    (2) Method of Exercise.  This Option shall be exercisable by
written  notice  (in the form  attached  as  Exhibit  A) which  shall  state the
election  to exercise  the Option,  the number of Shares in respect of which the
Option is being exercised,  and such other  representations and agreements as to
the  holder's  investment  intent with respect to such shares of Common Stock as
may be required by the Company  pursuant  to the  provisions  of the Plan.  Such
written  notice shall be signed by the Optionee and shall be delivered in person
or by certified  mail to the Secretary of the Company.  The written notice shall
be accompanied by payment of the Exercise Price.  This Option shall be deemed to
be exercised upon receipt by the Company of such written  notice  accompanied by
the  Exercise  Price.  

                    No Shares  will be issued  pursuant  to the  exercise  of an
Option  unless such  issuance and such  exercise  shall comply with all relevant
provisions  of law and the  requirements  of any stock  exchange  upon which the
Shares may then be listed. Assuming such compliance, for income tax purposes the
Shares shall be considered  transferred to the Optionee on the date on which the
Option is exercised with respect to such Shares.

         (c)  Optionee's  Representations.  In the event the Shares  purchasable
pursuant  to the  exercise of this  Option  have not been  registered  under the
Securities  Act of 1933,  as  amended,  at the time this  Option  is  exercised,
Optionee  shall, if required by the Company,  concurrently  with the exercise of
all or any portion of this Option,  deliver to the Company his or her Investment
Representation  Statement  in the form  attached  hereto as Exhibit B, and shall
read the applicable rules of the  Commissioner of Corporations  attached to such
Investment Representation Statement.

         (d) Method of Payment. Payment of the Exercise Price shall be by any of
the following, or a combination thereof at the election of the Optionee:
                    (1)    cash; or
                    (2)    check; or

                   (3)  surrender of other shares of Common Stock of the Company
which (A) in the case of Shares  acquired  pursuant to the exercise of a Company
option, have been owned by the Optionee for more than six (6) months on the date
of surrender, and (B) have a Fair Market Value on the date of surrender equal to
the Exercise Price of the Shares as to which the Option is being exercised; or

                   (4) delivery of a properly  executed exercise notice together
with  such  other   documentation  as  the  Administrator  and  the  broker,  if
applicable,  shall  require to effect an exercise of the Option and  delivery to
the Company of the sale or loan proceeds required to pay the Exercise Price.

         (e)  Restrictions  on Exercise.  This Option may not be exercised until
such time as the Plan has been approved by the  shareholders of the Company,  or
if the  issuance of such  Shares upon such  exercise or the method of payment of
consideration  for such shares would  constitute  a violation of any  applicable
federal or state securities or other law or regulation, including any rule under
Part  207 of Title 12 of the Code of  Federal  Regulations  ("Regulation  G") as
promulgated by the Federal Reserve Board. As a condition to the exercise of this
Option, the Company may require Optionee to make any representation and warranty
to the Company as may be required by any applicable law or regulation.

         (f) Termination of Relationship.  In the event an Optionee's Continuous
Status as an  Employee or  Consultant  terminates,  Optionee  may, to the extent
otherwise so entitled at the date of such termination (the "Termination  Date"),
exercise  this  Option  during the  Termination  Period set out in the Notice of
Grant.  To the extent that  Optionee was not entitled to exercise this Option at
the  date of such termination,  or if Optionee does not exercise this Option
within the time specified herein, the Option shall terminate.

         (g)   Disability  of  Optionee.   Notwithstanding   the  provisions  of
subsection (f) above,  in the event of  termination of an Optionee's  consulting
relationship  or  Continuous  Status  as an  Employee  as a result of his or her
disability,  Optionee  may, but only within six (6) months from the date of such
termination  (and in no event later than the expiration date of the term of such
Option as set forth in the Option Agreement),  exercise the Option to the extent
otherwise  entitled to exercise  it at the date of such  termination;  provided,
however,  that if such  disability is not a "disability" as such term is defined
in Section  22(e)(3) of the Code, in the case of an Incentive  Stock Option such
Incentive  Stock  Option shall  automatically  convert to a  Nonstatutory  Stock
Option on the day three months and one day following  such  termination.  To the
extent that  Optionee  was not  entitled  to exercise  the Option at the date of
termination,  or if  Optionee  does not  exercise  such  Option to the extent so
entitled within the time specified herein,  the Option shall terminate,  and the
Shares covered by such Option shall revert to the Plan.

         (h)  Death of  Optionee.  In the  event of  termination  of  Optionee's
Continuous  Status  as an  Employee  or  Consultant  as a result of the death of
Optionee,  the Option may be  exercised  at any time  within  twelve (12) months
following  the date of death (but in no event later than the date of  expiration
of the term of this  Option as set forth in  Section 10  below),  by  Optionee's
estate or by a person who  acquired  the right to exercise the Option by bequest
or inheritance, but only to the extent the Optionee could exercise the Option at
the date of death.

         (i)  Non-Transferability  of Option. This Option may not be transferred
in any manner  otherwise than by will or by the laws of descent or  distribution
and may be exercised during the lifetime of Optionee only by Optionee. The terms
of this  Option  shall be binding  upon the  executors,  administrators,  heirs,
successors and assigns of the Optionee.

         (j) Term of Option.  This Option may be exercised  only within the term
set out in the Notice of Grant,  and may be  exercised  during such term only in
accordance  with the Plan and the terms of this Option.  The limitations set out
in Section 7 of the Plan regarding Options designated as Incentive Stock Options
and Options granted to more than ten percent (10%)  shareholders  shall apply to
this Option.

         (k) Taxation Upon Exercise of Option.  Optionee  understands that, upon
exercising  a  Nonstatutory  Option,  he or she will  recognize  income  for tax
purposes in an amount  equal to the excess of the then Fair Market  Value of the
Shares over the exercise price.  However,  the timing of this income recognition
may be deferred for up to six months if Optionee is subject to Section 16 of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act").  If the
Optionee  is an  Employee,  the  Company  will  be  required  to  withhold  from
Optionee's  compensation,  or collect from  Optionee  and pay to the  applicable
taxing authorities an amount equal to a percentage of this compensation  income.
Additionally,  the  Optionee  may at some  point  be  required  to  satisfy  tax
withholding  obligations  with respect to the  disqualifying  disposition  of an
Incentive Stock Option.

The Optionee shall satisfy his or her tax  withholding  obligation  arising upon
the exercise of this Option out of Optionee's  compensation or by payment to the
Company.

          (l) Tax  Consequences.  Set forth  below is a brief  summary as of the
date of this Option of some of the federal and  California tax  consequences  of
exercise  of  this  Option  and  disposition  of the  Shares.  THIS  SUMMARY  IS
NECESSARILY INCOMPLETE,  AND THE TAX LAWS AND REGULATIONS ARE SUBJECT TO CHANGE.
OPTIONEE SHOULD CONSULT A TAX ADVISER BEFORE EXERCISING THIS OPTION OR DISPOSING
OF THE SHARES.

                   (1)  Exercise  of  Incentive  Stock  Option.  If this  Option
qualifies as an Incentive Stock Option,  there will be no regular federal income
tax  liability  or  California  income tax  liability  upon the  exercise of the
Option,  although the excess,  if any, of the Fair Market Value of the Shares on
the date of exercise over the Exercise Price will be treated as an adjustment to
the  alternative  minimum  tax for  federal  tax  purposes  and may  subject the
Optionee to the alternative minimum tax in the year of exercise.

                   (2) Exercise of Incentive Stock Option Following  Disability.
If the Optionee's Continuous Status as an Employee or Consultant terminates as a
result of disability  that is not total and  permanent  disability as defined in
Section  22(e)(3)  of  the  Code,  to  the  extent  permitted  on  the  date  of
termination, the Optionee must exercise an Incentive Stock Option within 90 days
of such  termination  for the  Incentive  Stock  Option  to be  qualified  as an
Incentive Stock Option.

                   (3) Exercise of  Nonstatutory  Stock  Option.  There may be a
regular  federal income tax liability and  California  income tax liability upon
the exercise of a  Nonstatutory  Stock  Option.  The Optionee will be treated as
having received compensation income (taxable at ordinary income tax rates) equal
to the excess,  if any,  of the Fair  Market  Value of the Shares on the date of
exercise over the Exercise Price.  If Optionee is an Employee,  the Company will
be required to withhold from  Optionee's  compensation  or collect from Optionee
and pay to the applicable taxing  authorities an amount equal to a percentage of
this compensation income at the time of exercise.

                   (4)  Disposition  of  Shares.  In the case of a  Nonstatutory
Stock  Option,  if Shares are held for at least one year,  any gain  realized on
disposition of the Shares will be treated as long-term  capital gain for federal
and California income tax purposes. In the case of an Incentive Stock Option, if
Shares  transferred  pursuant to the Option are held for at least one year after
exercise  and are  disposed of at least two years  after the Date of Grant,  any
gain  realized on  disposition  of the Shares will also be treated as  long-term
capital gain for federal and California income tax purposes. If Shares purchased
under an Incentive  Stock Option are disposed of within such one-year  period or
within two years after the Date of Grant,  any gain realized on such disposition
will be treated as compensation income (taxable at ordinary income rates) to the
extent of the  difference  between the Exercise  Price and the lesser of (l) the
Fair Market Value of the Shares on the date of  exercise,  or (2) the sale price
of the Shares.

                    (5) Notice of  Disqualifying  Disposition of Incentive Stock
Option Shares.  If the Option granted to Optionee  herein is an Incentive  Stock
Option,  and if  Optionee  sells  or  otherwise  disposes  of any of the  Shares
acquired  pursuant to the  Incentive  Stock Option on or before the later of (l)
the date two years  after the Date of Grant,  or (2) the date one year after the
date of exercise,  the Optionee shall immediately  notify the Company in writing
of such disposition.  Optionee agrees that Optionee may be subject to income tax
withholding  by  the  Company  on  the  compensation  income  recognized  by the
Optionee.

                              CONSUMERS EDGE, INC.
                            a California corporation

A.       By: ________________________

          1.   Title: _______________________


A) OPTIONEE  ACKNOWLEDGES  AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE
OPTION HEREOF IS EARNED ONLY BY CONTINUING CONSULTANCY OR EMPLOYMENT AT THE WILL
OF THE COMPANY (NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THIS OPTION OR
ACQUIRING  SHARES  HEREUNDER).  OPTIONEE FURTHER  ACKNOWLEDGES  ANT) AGREES THAT
NOTH]NG  IN THIS  AGREEMENT,  NOR IN THE  COMPANYS  STOCK  OPTION  PLAN WHICH IS
INCORPORATED  HEREIN BY  REFERENCE,  SHALL  CONFER UPON  OPTIONEE ANY RIGHT WITH
RESPECT TO CONTINUATION  OF EMPLOYMENT OR CONSULTANCY BY THE COMPANY,  NOR SHALL
IT  INTERFERE  IN ANY WAY  WITH  OPTIONEE'S  RIGHT  OR THE  COMPANY'S  RIGHT  TO
TERMINATE  OPTIONEE'S  EMPLOYMENT OR  CONSULTANCY  AT ANY TIME,  WITH OR WITHOUT
CAUSE.

Optionee  acknowledges  receipt of a copy of the Plan and represents  that he is
familiar with the terms and provisions  thereof,  and hereby accepts this Option
subject to all of the terms and  provisions  thereof  Optionee  has reviewed the
Plan and this Option in their  entirety,  has had an  opportunity  to obtain the
advice of counsel  prior to  executing  this  Option and fully  understands  all
provisions  of  the  Option.  Optionee  hereby  agrees  to  accept  as  binding,
conclusive and final all decisions or  interpretations of the Administrator upon
any questions arising under the Plan or this Option.  Optionee further agrees to
notify the Company upon any change in the residence address indicated below.

 Dated: ____________                           _________________________
                                               Optionee

                                               Residence Address:

                                               _________________________


                                 1996 STOCK PLAN

                                 EXERCISE NOTICE


Consumers Edge, Inc.
7745 Herschel Ave.
La Jolla, CA 92037
Attention: Secretary

          1.  Exercise of Option.  Effective  as of today  ________,  19__,  the
undersigned ("Optionee") hereby elects to exercise Optionee's option to purchase
_____ shares of the Common Stock (the  "Shares") of Consumers  Edge,  Inc.  (the
"Company")  under and  pursuant to the 1996 Stock Plan (the  "Plan") and the [ ]
Incentive [ ] Nonstatutory  Stock Option  Agreement dated  _________,  19__ (the
"Option Agreement").

          2.  Representations of Optionee.  Optionee  acknowledges that Optionee
has received,  read and understood the Plan and the Option  Agreement and agrees
to abide by and be bound by their terms and conditions.

          3. Rights as Shareholder.  Until the stock certificate evidencing such
Shares is issued  (as  evidenced  by the  appropriate  entry on the books of the
Company or of a duly authorized transfer agent of the Company), no right to vote
or receive  dividends  or any other  rights as a  shareholder  shall  exist with
respect to the Optioned Stock,  notwithstanding  the exercise of the Option. The
Company  shall  issue (or cause to be issued)  such stock  certificate  promptly
after the Option is  exercised.  No  adjustment  will be made for a dividend  or
other right for which the record date is prior to the date the stock certificate
is issued, except as provided in Section 12 of the Plan.

                   Optionee shall enjoy rights as a shareholder  until such time
as  Optionee  disposes  of the  Shares or the  Company  and/or  its  assignee(s)
exercises the Right of First Refusal  hereunder.  Upon such  exercise,  Optionee
shall have no further  rights as a holder of the Shares so purchased  except the
right to receive  payment for the Shares so  purchased  in  accordance  with the
provisions  of  this   Agreement,   and  Optionee  shall   forthwith  cause  the
certificate(s)  evidencing  the Shares so  purchased  to be  surrendered  to the
Company for transfer or cancellation.

          4.  Company's  Right of  First  Refusal.  Before  any  Shares  held by
Optionee or any  transferee  (either being  sometimes  referred to herein as the
"Holder") may be sold or otherwise  transferred  (including  transfer by gift or
operation of law),  the Company or its  assignee(s)  shall have a right of first
refusal to  purchase  the Shares on the terms and  conditions  set forth in this
Section (the "Right of First Refusal").

                   (a)  Notice of  Proposed  Transfer.  The Holder of the Shares
shall deliver to the Company a written  notice (the "Notice")  stating:  (i) the
Holder's bona fide intention to sell or otherwise transfer such Shares; (ii) the
name of each proposed  purchaser or other  transferee  ("Proposed  Transferee");
(iii) the number of Shares to be  transferred to each Proposed  Transferee;  and
(iv) the bona  fide cash  price or other  consideration  for  which  the  Holder
proposes to transfer  the Shares (the  "Offered  Price"),  and the Holder  shall
offer the Shares at the Offered Price to the Company or its assignee(s).

                   (b)  Exercise of Right of First  Refusal.  At any time within
thirty (30) days after receipt of the Notice, the Company and/or its assignee(s)
may, by giving written notice to the Holder, elect to purchase all, but not less
than all,  of the Shares  proposed to be  transferred  to any one or more of the
Proposed  Transferees,  at the purchase  price  determined  in  accordance  with
subsection (c) below.

                   (c) Purchase Price. The purchase price ("Purchase Price") for
the Shares purchased by the Company or its assignee(s)  under this Section shall
be the Offered  Price.  If the Offered Price includes  consideration  other than
cash,  the  cash  equivalent  value  of  the  non-cash  consideration  shall  be
determined by the Board of Directors of the Company in good faith.

                   (d) Payment.  Payment of the Purchase Price shall be made, at
the  option  of  the  Company  or  its  assignee(s),  in  cash  (by  check),  by
cancellation of all or a portion of any  outstanding  indebtedness of the Holder
to the Company (or, in the case of repurchase by an assignee,  to the assignee),
or by any  combination  thereof within 30 days after receipt of the Notice or in
the manner and at the times set forth in the Notice.

                   (e) Holder's Right to Transfer. If all of the Shares proposed
in the Notice to be transferred to a given Proposed Transferee are not purchased
by the Company  and/or its  assignee(s)  as provided in this  Section,  then the
Holder may sell or otherwise transfer such Shares to that Proposed Transferee at
the  Offered  Price or at a  higher  price,  provided  that  such  sale or other
transfer  is  consummated  within  120 days  after  the date of the  Notice  and
provided  further that any such sale or other transfer is effected in accordance
with any  applicable  securities  laws and the  Proposed  Transferee  agrees  in
writing  that the  provisions  of this  Section  shall  continue to apply to the
Shares in the hands of such Proposed Transferee.  If the Shares described in the
Notice are not transferred to the Proposed  Transferee within such period, a new
Notice shall be given to the Company, and the Company and/or its assignees shall
again be offered the Right of First Refusal before any Shares held by the Holder
may be sold or otherwise transferred.

                   (f) Exception for Certain Family  Transfers.  Anything to the
contrary contained in this Section  notwithstanding,  the transfer of any or all
of the Shares during the Optionee's  lifetime or on the Optionee's death by will
or intestacy to the  Optionee's  immediate  family or a trust for the benefit of
the  Optionee's  immediate  family shall be exempt from the  provisions  of this
Section.  "Immediate Family" as used herein shall mean spouse, lineal descendant
or antecedent,  father,  mother, brother or sister. In such case, the transferee
or other recipient  shall receive and hold the Shares so transferred  subject to
the provisions of this Section,  and there shall be no further  transfer of such
Shares except in accordance with the terms of this Section.

                   (g) Termination of Right of First Refusal. The Right of First
Refusal shall  terminate as to any Shares 90 days after the first sale of Common
Stock of the Company to the general public pursuant to a registration  statement
filed with and declared  effective  by the  Securities  and Exchange  Commission
under the Securities Act of 1933, as amended.

          5. Tax  Consultation.  Optionee  understands  that Optionee may suffer
adverse tax  consequences  as a result of Optionee's  purchase or disposition of
the  Shares.  Optionee  represents  that  Optionee  has  consulted  with any tax
consultants  Optionee  deems  advisable  in  connection  with  the  purchase  or
disposition  of the Shares and that  Optionee  is not relying on the Company for
any tax advice.

          6.       Restrictive Legends and Stop-Transfer Orders.

                   (a) Legends. Optionee understands and agrees that the Company
shall  cause the legends  set forth  below or legends  substantially  equivalent
thereto, to be placed upon any certificate(s) evidencing ownership of the Shares
together  with any  other  legends  that  may be  required  by state or  federal
securities laws:

                   THE SECURITIES  REPRESENTED  HEREBY HAVE NOT BEEN  REGISTERED
                   UNDER THE  SECURITIES  ACT OF 1933 (THE "ACT") AND MAY NOT BE
                   OFFERED,   SOLD  OR   OTHERWISE   TRANSFERRED,   PLEDGED   OR
                   HYPOTHECATED UNLESS AND UNTIL REGISTERED UNDER THE ACT OR, IN
                   THE OPINION OF COUNSEL IN FORM AND SUBSTANCE  SATISFACTORY TO
                   THE ISSUER OF THESE SECURITIES, SUCH OFFER, SALE OR TRANSFER,
                   PLEDGE OR HYPOTHECATION IS IN COMPLIANCE THEREWITH.

                   THE SHARES  REPRESENTED  BY THIS  CERTIFICATE  ARE SUBJECT TO
                   CERTAIN  RESTRICTIONS  ON TRANSFER AND RIGHT OF FIRST REFUSAL
                   OPTIONS  HELD BY THE  ISSUER  (1) OR ITS  ASSIGNEE(S)  AS SET
                   FORTH IN THE  EXERCISE  NOTICE  BETWEEN  THE  ISSUER  AND THE
                   ORIGINAL  HOLDER  OF THESE  SHARES,  A COPY OF  WHICH  MAY BE
                   OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER. SUCH TRANSFER
                   RESTRICTIONS  AND  RIGHT  OF FIRST  REFUSAL  ARE  BINDING  ON
                   TRANSFEREES OF THESE SHARES.

                   IT IS  UNLAWFUL  TO  CONSUMMATE  A SALE OR  TRANSFER  OF THIS
                   SECURITY,   OR  ANY  INTEREST  THEREIN,  OR  TO  RECEIVE  ANY
                   CONSIDERATION THEREFOR,  WITHOUT THE PRIOR WRITTEN CONSENT OF
                   THE   COMMISSIONER  OF  (a)  CORPORATIONS  OF  THE  STATE  OF
                   CALIFORNIA, EXCEPT AS PERMITTED IN THE COMMISSIONER'S RULES.

                   Optionee  understands  that  transfer  of the  Shares  may be
restricted by Section 260.  141.11 of the Rules of the  California  Corporations
Commissioner,  a copy  of  which  is  attached  to  Exhibit  B,  the  Investment
Representation Statement.

                   (b) Stop-Transfer Notices.  Optionee agrees that, in order to
ensure  compliance  with the  restrictions  referred to herein,  the Company may
issue  appropriate  "stop transfer"  instructions to its transfer agent, if any,
and that, if the Company  transfers its own securities,  it may make appropriate
notations to the same effect in its own records.

                   (c) Refusal to  Transfer.  The Company  shall not be required
(i) to  transfer  on its books  any  Shares  that  have  been sold or  otherwise
transferred  in violation of any of the  provisions of this Agreement or (ii) to
treat as owner of such Shares or to accord the right to vote or pay dividends to
any  purchaser  or other  transferee  to whom  such  Shares  shall  have been so
transferred.

          7.  Successors  and Assigns.  The Company may assign any of its rights
under this Agreement to single or multiple  assignees,  and this Agreement shall
inure to the benefit of the  successors  and assigns of the Company.  Subject to
the  restrictions on transfer herein set forth,  this Agreement shall be binding
upon Optionee and his or her heirs,  executors,  administrators,  successors and
assigns.

          8.  Interpretation.  Any dispute regarding the  interpretation of this
Agreement  shall be  submitted  by Optionee or by the Company  forthwith  to the
Company's Board of Directors or the committee thereof that administers the Plan,
which shall review such dispute at its next regular  meeting.  The resolution of
such a dispute  by the Board or  committee  shall be final  and  binding  on the
Company and on Optionee.

          9. Governing Law;  Severability.  This Agreement  shall be governed by
and construed in accordance  with the laws of the State of California  excluding
that body of law  pertaining  to conflicts of law.  Should any provision of this
Agreement be  determined by a court of law to be illegal or  unenforceable,  the
other   provisions  shall   nevertheless   remain  effective  and  shall  remain
enforceable.

          10. Notices. Any notice required or permitted hereunder shall be given
in writing and shall be deemed  effectively given upon personal delivery or upon
deposit in the United  States  mail by  certified  mail,  with  postage and fees
prepaid,  addressed to the other party at its address as shown below beneath its
signature,  or to such other address as such party may designate in writing from
time to time to the other party.

          11.  Further  Instruments.  The parties  agree to execute such further
instruments  and to take such further  action as may be reasonably  necessary to
carry out the purposes and intent of this Agreement.

          12. Delivery of Payment. Optionee herewith delivers to the Company the
full Exercise Price for the Shares.

          13. Entire  Agreement.  The Plan and Notice of Grant/Option  Agreement
are  incorporated  herein by reference.  This  Agreement,  the Plan,  the Option
Agreement and the  Investment  Representation  Statement  constitute  the entire
agreement of the parties and supersede in their entirety all prior  undertakings
and  agreements of the Company and Optionee  with respect to the subject  matter
hereof, and is governed by California law except for that body of law pertaining
to conflict of laws.

Submitted by:                                        Accepted by:

OPTIONEE:                                            CONSUMER'S EDGE, INC.

                                                     By: ______________________

                                                     Its: ______________________
______________________
   (Signature)


Address:                                              Address:
_______________________                               7745 Herschel Ave.
_______________________                               La Jolla, CA 92037


                       INVESTMENT REPRESENTATION STATEMENT
OPTIONEE           :
COMPANY            :       CONSUMERS EDGE, INC.
SECURITY           :       COMMON STOCK
AMOUNT             :

DATE               :


In connection with the purchase of the above-listed Securities,  the undersigned
Optionee represents to the Company the following:

                   (a) Optionee is aware of the Company's  business  affairs and
financial condition and has acquired sufficient information about the Company to
reach an informed and knowledgeable decision to acquire the Securities. Optionee
is acquiring these Securities for investment for Optionee s own account only and
not with a view to, or for resale in connection with, any "distribution" thereof
within the meaning of the  Securities  Act of 1933, as amended (the  "Securities
Act").

                   (b) Optionee acknowledges and understands that the Securities
constitute  "restricted  securities"  under the Securities Act and have not been
registered  under the  Securities  Act in  reliance  upon a  specific  exemption
therefrom,  which  exemption  depends upon,  among other  things,  the bona fide
nature of Optionee's  investment intent as expressed herein. In this connection,
Optionee   understands  that,  in  the  view  of  the  Securities  and  Exchange
Commission,  the  statutory  basis  for such  exemption  may be  unavailable  if
Optionee's representation was predicated solely upon a present intention to hold
these  Securities  for the minimum  capital  gains  period  specified  under tax
statutes,  for a deferred  sale,  for or until an  increase  or  decrease in the
market price of the  Securities,  or for a period of one year or any other fixed
period in the future.  Optionee further  understands that the Securities must be
held indefinitely  unless they are subsequently  registered under the Securities
Act or an  exemption  from such  registration  is  available.  Optionee  further
acknowledges and understands that the Company is under no obligation to register
the  Securities.  Optionee  understands  that  the  certificate  evidencing  the
Securities  will be imprinted with a legend which  prohibits the transfer of the
Securities  unless they are registered or such  registration  is not required in
the opinion of counsel  satisfactory to the Company,  a legend prohibiting their
transfer without the consent of the Commissioner of Corporations of the State of
California and any other legend required under applicable state securities laws.

                  (c) Optionee is familiar  with the  provisions of Rule 701 and
Rule 144, each promulgated under the Securities Act, which, in substance, permit
limited  public  resale  of  "restricted   securities"  acquired,   directly  or
indirectly  from the issuer  thereof  in a  non-public  offering  subject to the
satisfaction  of  certain  conditions.  Rule  701  provides  that if the  issuer
qualifies under Rule 701 at the time of the grant of the Option to the Optionee,
the exercise will be exempt from  registration  under the Securities Act. In the
event the Company becomes subject to the reporting requirements of Section 13 or
15(d) of the Securities  Exchange Act of 1934,  ninety (90) days  thereafter (or
such longer period as any market stand-off agreement may require) the Securities
exempt under Rule 701 may be resold,  subject to the  satisfaction of certain of
the  conditions  specified  by Rule 144,  including:  (1) the resale  being made
through a broker in an unsolicited  "broker's  transaction"  or in  transactions
directly  with a market  maker (as said  term is  defined  under the  Securities
Exchange Act of 1934); and, in the case of an affiliate, (2) the availability of
certain public information about the Company, (3) the amount of Securities being
sold during any three month period not  exceeding the  limitations  specified in
Rule 144(e), and (4) the timely filing of a Form 144, if applicable.

          In the event that the Company  does not qualify  under Rule 701 at the
time of grant of the  Option,  then the  Securities  may be  resold  in  certain
limited  circumstances subject to the provisions of Rule 144, which requires the
resale  to  occur  not less  than  two  years  after  the  later of the date the
Securities  were sold by the Company or the date the Securities  were sold by an
affiliate  of the Company,  within the meaning of Rule 144;  and, in the case of
acquisition  of  the  Securities  by an  affiliate,  or by a  non-affiliate  who
subsequently holds the Securities less than three years, the satisfaction of the
conditions  set  forth  in  sections  (1),  (2),  (3) and  (4) of the  paragraph
immediately above.

                   (d)   Optionee   hereby   agrees  in   connection   with  any
registration  of  the  Company's   securities  (other  than  a  registration  of
securities  in a Rule 145  transaction  or with  respect to an employee  benefit
plan), upon request of the Company or the underwriters managing any underwritten
offering of the Company's securities under the Securities Act, not to sell, make
any short sale of, loan,  pledge (or otherwise  encumber or hypothecate),  grant
any option for the purchase of, or otherwise  dispose of any shares  (other than
those  included in the  registration)  without the prior written  consent of the
Company  and such  underwriters,  as the case may be, for such period of time as
the Board of Directors  establishes pursuant to its good faith negotiations with
such managing underwriters;  provided, however, that such restriction shall only
apply to the first  registration  statement  of the Company to become  effective
under the Securities  Act which includes  securities to be sold on behalf of the
Company to the public in an  underwritten  public  offering under the Securities
Act.  The  Company  may  impose  stop-transfer   instructions  with  respect  to
securities subject to the foregoing restrictions until the end of such period.

                   (e) Optionee further understands that in the event all of the
applicable requirements of Rule 701 or 144 are not satisfied, registration under
the Securities Act,  compliance  with  Regulation A, or some other  registration
exemption will be required;  and that,  notwithstanding  the fact that Rules 144
and 701 are not exclusive,  the Staff of the Securities and Exchange  Commission
has  expressed  its opinion  that persons  proposing  to sell private  placement
securities  other than in a registered  offering and otherwise  than pursuant to
Rules 144 or 701 will have a substantial burden of proof in establishing that an
exemption from registration is available for such offers or sales, and that such
persons and their respective  brokers who participate in such transactions do so
at their own risk. Optionee understands that no assurances can be given that any
such other registration exemption will be available in such event.

                   (f) Optionee understands that the certificate  evidencing the
Securities  will be imprinted with a legend which  prohibits the transfer of the
Securities   without  the  consent  of  the   Commissioner  of  Corporations  of
California.  Optionee has read the applicable  Commissioner's Rules with respect
to such restriction, a copy of which is attached.

                                          Signature of Optionee:
                                          ______________________

                                         Date: ________________,  19__



                                  ATTACHMENT 1
              STATE OF CALIFORNIA - CALIFORNIA ADMINISTRATIVE CODE
         Title 10. Investment - Chapter 3. Commissioner of Corporations

      260.141.11:  Restriction on Transfer.  (a) The issuer of any security upon
which a restriction on transfer has been imposed pursuant to Sections 260.102.6,
260.141.10 or 260.534 shall cause a copy of this section to be delivered to each
issuee or transferee of such security at the time the certificate evidencing the
security is delivered to the issuee or transferee.

      (b) It is unlawful  for the holder of any such  security to  consummate  a
sale or transfer of such security,  or any interest  therein,  without the prior
written consent of the Commissioner (until this condition is removed pursuant to
Section 260.141. 12 of these rules), except:

     (1) to the issuer;

     (2) pursuant to the order or process of any court;

     (3) to any person described in Subdivision (i) of Section 25102 of the Code
or Section 260.105.14 of these rules;

     (4) to the transferror's ancestors, descendants or spouse, or any custodian
or trustee for the account of the  transferror or the  transferror's  ancestors,
descendants,  or spouse;  or to a transferee  by a trustee or custodian  for the
account of the transferee or the transferee's ancestors, descendants or spouse;

     (5) to holders of securities of the same class of the same issuer;

     (6) by way of gift or donation inter vivos or on death;

     (7) by or through a broker-dealer licensed under the Code (either acting as
such or as a finder) to a resident of a foreign state,  territory or country who
is neither  domiciled in this state to the knowledge of the  broker-dealer,  nor
actually  present  in  this  state  if the  sale of  such  securities  is not in
violation  of any  securities  law of the foreign  state,  territory  or country
concerned;

     (8) to a broker-dealer  licensed under the Code in a principal transaction,
or as an underwriter or member of an underwriting syndicate or selling group;

     (9) if the interest sold or  transferred is a pledge or other lien given by
the  purchaser  to the  seller  upon  a  sale  of the  security  for  which  the
Commissioner's written consent is obtained or under this rule not required;

     (10) by way of a sale qualified under Sections 25111, 25112, 25113 or 25121
of the Code of the  securities to be  transferred,  provided that no order under
Section 25140 or  subdivision  (a) of Section 25143 is in effect with respect to
such qualification;

     (11) by a corporation to a wholly owned subsidiary of such corporation,  or
by a wholly owned subsidiary of a corporation to such corporation;

     (12) by way of an exchange qualified under Section 25111, 25112 or 25113 of
the Code,  provided  that no order under  Section  25140 or  subdivision  (a) of
Section 25143 is in effect with respect to such qualification;

     (13) between residents of foreign states,  territories or countries who are
neither domiciled nor actually present in this state;

     (14) to the State Controller  pursuant to the Unclaimed  Property Law or to
the administrator of the unclaimed property law of another state; or

     (15) by the State Controller  pursuant to the Unclaimed  Property Law or by
the  administrator of the unclaimed  property law of another state if, in either
such case,  such person (i)  discloses to potential  purchasers at the sale that
transfer of the securities is restricted  under this rule, (ii) delivers to each
purchaser a copy of this rule, and (iii) advises the Commissioner of the name of
each purchaser;

     (16) by a  trustee  to a  successor  trustee  when such  transfer  does not
involve a change in the beneficial ownership of the securities;

     (17) by way of an offer  and sale of  outstanding  securities  in an issuer
transaction that is subject to the qualification requirement of Section 25110 of
the Code but exempt from that  qualification  requirement by subdivision  (f) of
Section 25102;

provided  that any  such  transfer  is on the  condition  that  any  certificate
evidencing  the  security  issued to such  transferee  shall  contain the legend
required by this section.

      (c) The certificates  representing  all such securities  subject to such a
restriction  on transfer,  whether  upon  initial  issuance or upon any transfer
thereof,  shall  bear on their  face a legend,  prominently  stamped  or printed
thereon in capital letters of not less than 10-point size, reading as follows:

           "IT IS UNLAWFUL TO CONSUMMATE A SALE OR TRANSFER OF THIS SECURITY, OR
           ANY  INTEREST  THEREIN,  OR TO RECEIVE  ANY  CONSIDERATION  THEREFOR,
           WITHOUT THE PRIOR WRITTEN CONSENT OF THE COMMISSIONER OF CORPORATIONS
           OF THE STATE OF CALIFORNIA, EXCEPT AS PERMTITED IN THE COMMISSIONER'S
           RULES."



                                                                       Exhibit 5


                                December 8, 1998


America Online, Inc.
22000 AOL Way
Dulles, Virginia 20166

Ladies and Gentlemen:

         This  opinion is  furnished  in  connection  with the filing by America
Online,  Inc. (the "Company")  with the Securities and Exchange  Commission of a
Registration  Statement  on Form S-8 (the  "Registration  Statement")  under the
Securities Act of 1933, as amended. You have requested my opinion concerning the
status under  Delaware law of the 30,564 shares (the  "Shares") of the Company's
common stock, par value $.01 per share ("Common  Stock"),  and certain Preferred
Stock  Purchase  Rights  (the  "Rights")  which are being  registered  under the
Registration  Statement for issuance by the Company pursuant to the terms of the
PersonaLogic, Inc. (formerly Consumers Edge, Inc) 1996 Stock Plan (the "Plan").

         I am Acting General Counsel to the Company and have acted as counsel in
connection with the Registration Statement.  In that connection,  I, or a member
of my  staff  upon  whom I have  relied,  have  examined  and am  familiar  with
originals or copies, certified or otherwise, identified to our satisfaction, of:

         1.     Restated Certificate of Incorporation of the Company, as 
                amended, and as presently in  effect;

         2.     Restated By-Laws of the Company as presently in effect;

         3.     Certain resolutions adopted by the Company's Board of Directors;

         4.     Rights  Agreement of the Company  adopted on May 12, 1998 (the
                "Rights Agreement"); and

         5.     The Plan.

         In our examination,  we have assumed the genuineness of all signatures,
the legal  capacity  of  natural  persons,  the  authenticity  of all  documents
submitted  to us as  originals,  the  conformity  to original  documents  of all
documents   submitted  to  us  as  certified  or  photostatic   copies  and  the
authenticity of the originals of such copies. We have also assumed that: (i) all
of the Shares will be issued for the  consideration  permitted under the Plan as
currently in effect,  and none of such Shares will be issued for less than $.01;
(ii) all actions  required to be taken  under the Plan by the  Compensation  and
Management  Development Committee and the Board of Directors of the Company have
been or will be taken by the Compensation and Management  Development  Committee
and the Board of Directors of the Company,  respectively;  and (iii) at the time
of the exercise of the options  under the Plan,  the Company  shall  continue to
have  sufficient  authorized  and unissued  shares of Common Stock  reserved for
issuance thereunder.

         Based upon and subject to the foregoing, we are of the opinion that:

         1. The shares of Common Stock and the related  Preferred Stock Purchase
         Rights  which may be issued  upon the  exercise of the Rights have been
         duly authorized for issuance.

         2. If and  when  any  Common  Stock  and the  related  Preferred  Stock
         Purchase  Rights  are  issued  in  accordance  with  the  authorization
         therefor  (as  adjusted)  established  with  respect to the  applicable
         Rights in accordance  with the  requirements  of the Plan,  and against
         receipt of the exercise  price  therefor,  and  assuming the  continued
         updating  and  effectiveness  of the  Registration  Statement  and  the
         completion  of any  necessary  action to  permit  such  issuance  to be
         carried out in accordance with applicable  securities laws, such shares
         of Common Stock will be validly issued,  fully-paid and  nonassessable,
         and the accompanying  Preferred Stock Purchase Rights, if the Company's
         Preferred  Stock  Purchase  Rights have not expired or been redeemed in
         accordance  with the terms of the  Rights  Agreement,  will be  validly
         issued.

         You acknowledge  that I am admitted to practice only in  Massachusetts,
Texas and the District of Columbia and am not an expert in the laws of any other
jurisdiction.  No one other than the  addressees and their assigns are permitted
to rely on or distribute  this opinion  without the prior written consent of the
undersigned.

         This opinion is limited to the General  Corporation Law of the State of
Delaware  and  federal  law,  although  the Company  acknowledges  that I am not
admitted to  practice in the State of Delaware  and am not an expert in the laws
of that  jurisdiction.  We express no  opinion  with  respect to the laws of any
other jurisdiction.

         I hereby  consent  to the  filing of this  opinion as an exhibit to the
Registration  Statement,  and  further  consent  to the use of my name  wherever
appearing in the Registration Statement and any amendment thereto.

                                        Very truly yours,


                                        /S/SHEILA A. CLARK
                                        Sheila A. Clark, Esq.
                                        Acting General Counsel



                                                                    Exhibit 23.2

                         Consent of Independent Auditors

         We  consent  to the  incorporation  by  reference  in the  Registration
Statement (Form S-8 No. 333-_________) pertaining to the PersonaLogic, Inc. 1996
Stock Plan (also known as Consumers  Edge,  Inc.  1996 Stock Plan) of our report
dated September 25, 1998, with respect to the consolidated  financial statements
of America Online,  Inc.  included in its Annual Report (Form 10-K) for the year
ended June 30, 1998, filed with the Securities and Exchange Commission.



                                                /S/ERNST & YOUNG LLP
                                                Ernst & Young LLP

Vienna, Virginia
December 3, 1998



                                                                      Exhibit 24

                                POWER OF ATTORNEY
                                       FOR
                               PERSONALOGIC, INC.
                                 1996 STOCK PLAN

         I, Stephen M. Case,  whose  signature  appears  below,  constitute  and
appoint Stephen M. Case,  Kenneth J. Novack,  J. Michael Kelly,  Sheila A. Clark
and James F. MacGuidwin,  and each of them, my true and lawful attorneys-in-fact
and agents,  with full power of substitution and resubstitution in each of them,
for him/her and in his/her name, place and stead, and in any and all capacities,
to sign the Registration Statement on Form S-8 for the registration of shares of
common  stock,  $.01 par value (the "Common  Stock"),  of America  Online,  Inc.
reserved  for issuance  upon the  exercise of options  which have been or may be
granted  under  the  PersonaLogic,  Inc.  1996  Stock  Plan  (also  known as the
Consumers  Edge,  Inc.  1996  Stock  Plan),  and  any  required   amendments  or
supplements  thereto,  and to file the same, with all exhibits thereto and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto said  attorneys-in-fact  and agents,  and each of them, full power
and  authority  to do and  perform  each and every act and  thing  requisite  or
necessary  to be done in or  about  the  premises,  as full to all  intents  and
purposes  as he or she  might  or  could  do in  person,  hereby  ratifying  and
confirming all that said attorneys-in-fact and agents or any of them or their or
his/her substitutes may lawfully do or cause to be done by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 8th day of December, 1998.


                                    /S/STEPHEN M. CASE
                                    Signature


                                    STEPHEN M. CASE
                                    Print Name


                                POWER OF ATTORNEY
                                       FOR
                               PERSONALOGIC, INC.
                                 1996 STOCK PLAN

         I, Daniel F. Akerson,  whose  signature  appears below,  constitute and
appoint Stephen M. Case,  Kenneth J. Novack,  J. Michael Kelly,  Sheila A. Clark
and James F. MacGuidwin,  and each of them, my true and lawful attorneys-in-fact
and agents,  with full power of substitution and resubstitution in each of them,
for him/her and in his/her name, place and stead, and in any and all capacities,
to sign the Registration Statement on Form S-8 for the registration of shares of
common  stock,  $.01 par value (the "Common  Stock"),  of America  Online,  Inc.
reserved  for issuance  upon the  exercise of options  which have been or may be
granted  under  the  PersonaLogic,  Inc.  1996  Stock  Plan  (also  known as the
Consumers  Edge,  Inc.  1996  Stock  Plan),  and  any  required   amendments  or
supplements  thereto,  and to file the same, with all exhibits thereto and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto said  attorneys-in-fact  and agents,  and each of them, full power
and  authority  to do and  perform  each and every act and  thing  requisite  or
necessary  to be done in or  about  the  premises,  as full to all  intents  and
purposes  as he or she  might  or  could  do in  person,  hereby  ratifying  and
confirming all that said attorneys-in-fact and agents or any of them or their or
his/her substitutes may lawfully do or cause to be done by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 8th day of December, 1998.



                                    /S/DANIEL F. AKERSON
                                    Signature


                                    DANIEL F. AKERSON
                                    Print Name


                                POWER OF ATTORNEY
                                       FOR
                               PERSONALOGIC, INC.
                                 1996 STOCK PLAN

         I, Robert W. Pittman,  whose  signature  appears below,  constitute and
appoint Stephen M. Case,  Kenneth J. Novack,  J. Michael Kelly,  Sheila A. Clark
and James F. MacGuidwin,  and each of them, my true and lawful attorneys-in-fact
and agents,  with full power of substitution and resubstitution in each of them,
for him/her and in his/her name, place and stead, and in any and all capacities,
to sign the Registration Statement on Form S-8 for the registration of shares of
common  stock,  $.01 par value (the "Common  Stock"),  of America  Online,  Inc.
reserved  for issuance  upon the  exercise of options  which have been or may be
granted  under  the  PersonaLogic,  Inc.  1996  Stock  Plan  (also  known as the
Consumers  Edge,  Inc.  1996  Stock  Plan),  and  any  required   amendments  or
supplements  thereto,  and to file the same, with all exhibits thereto and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto said  attorneys-in-fact  and agents,  and each of them, full power
and  authority  to do and  perform  each and every act and  thing  requisite  or
necessary  to be done in or  about  the  premises,  as full to all  intents  and
purposes  as he or she  might  or  could  do in  person,  hereby  ratifying  and
confirming all that said attorneys-in-fact and agents or any of them or their or
his/her substitutes may lawfully do or cause to be done by virtue hereof.

         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 8th day of December, 1998.


                                    /S/ROBERT W. PITTMAN
                                    Signature


                                   ROBERT W. PITTMAN
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                               PERSONALOGIC, INC.
                                 1996 STOCK PLAN

         I, William N. Melton,  whose  signature  appears below,  constitute and
appoint Stephen M. Case,  Kenneth J. Novack,  J. Michael Kelly,  Sheila A. Clark
and James F. MacGuidwin,  and each of them, my true and lawful attorneys-in-fact
and agents,  with full power of substitution and resubstitution in each of them,
for him/her and in his/her name, place and stead, and in any and all capacities,
to sign the Registration Statement on Form S-8 for the registration of shares of
common  stock,  $.01 par value (the "Common  Stock"),  of America  Online,  Inc.
reserved  for issuance  upon the  exercise of options  which have been or may be
granted  under  the  PersonaLogic,  Inc.  1996  Stock  Plan  (also  known as the
Consumers  Edge,  Inc.  1996  Stock  Plan),  and  any  required   amendments  or
supplements  thereto,  and to file the same, with all exhibits thereto and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto said  attorneys-in-fact  and agents,  and each of them, full power
and  authority  to do and  perform  each and every act and  thing  requisite  or
necessary  to be done in or  about  the  premises,  as full to all  intents  and
purposes  as he or she  might  or  could  do in  person,  hereby  ratifying  and
confirming all that said attorneys-in-fact and agents or any of them or their or
his/her substitutes may lawfully do or cause to be done by virtue hereof.

         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 8th day of December, 1998.


                                    /S/WILLIAM N. MELTON
                                    Signature


                                   WILLIAM N. MELTON
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                               PERSONALOGIC, INC.
                                 1996 STOCK PLAN

         I, Alexander M. Haig,  Jr., whose signature  appears below,  constitute
and appoint  Stephen M. Case,  Kenneth J. Novack,  J. Michael  Kelly,  Sheila A.
Clark  and  James  F.  MacGuidwin,   and  each  of  them,  my  true  and  lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted under the  PersonaLogic,  Inc. 1996 Stock Plan (also
known as the Consumers Edge, Inc. 1996 Stock Plan), and any required  amendments
or  supplements  thereto,  and to file the same,  with all exhibits  thereto and
other  documents  in  connection  therewith,  with the  Securities  and Exchange
Commission,  granting unto said  attorneys-in-fact and agents, and each of them,
full  power  and  authority  to do and  perform  each and  every  act and  thing
requisite  or  necessary  to be done in or about  the  premises,  as full to all
intents and purposes as he or she might or could do in person,  hereby ratifying
and  confirming  all that said  attorneys-in-fact  and  agents or any of them or
their or  his/her  substitutes  may  lawfully  do or cause to be done by  virtue
hereof.

         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 8th day of December, 1998.


                                    /s/ALEXANDER M. HAIG, JR.
                                    Signature


                                   ALEXANDER M. HAIG, JR.
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                               PERSONALOGIC, INC.
                                 1996 STOCK PLAN

         I, Frank J. Caufield,  whose  signature  appears below,  constitute and
appoint Stephen M. Case,  Kenneth J. Novack,  J. Michael Kelly,  Sheila A. Clark
and James F. MacGuidwin,  and each of them, my true and lawful attorneys-in-fact
and agents,  with full power of substitution and resubstitution in each of them,
for him/her and in his/her name, place and stead, and in any and all capacities,
to sign the Registration Statement on Form S-8 for the registration of shares of
common  stock,  $.01 par value (the "Common  Stock"),  of America  Online,  Inc.
reserved  for issuance  upon the  exercise of options  which have been or may be
granted  under  the  PersonaLogic,  Inc.  1996  Stock  Plan  (also  known as the
Consumers  Edge,  Inc.  1996  Stock  Plan),  and  any  required   amendments  or
supplements  thereto,  and to file the same, with all exhibits thereto and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto said  attorneys-in-fact  and agents,  and each of them, full power
and  authority  to do and  perform  each and every act and  thing  requisite  or
necessary  to be done in or  about  the  premises,  as full to all  intents  and
purposes  as he or she  might  or  could  do in  person,  hereby  ratifying  and
confirming all that said attorneys-in-fact and agents or any of them or their or
his/her substitutes may lawfully do or cause to be done by virtue hereof.

         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 8th day of December, 1998.

                                    /s/FRANK J. CAUFIELD
                                    Signature


                                   FRANK J. CAUFIELD
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                               PERSONALOGIC, INC.
                                 1996 STOCK PLAN

         I, James F. MacGuidwin,  whose signature appears below,  constitute and
appoint Stephen M. Case,  Kenneth J. Novack,  J. Michael Kelly,  Sheila A. Clark
and James F. MacGuidwin,  and each of them, my true and lawful attorneys-in-fact
and agents,  with full power of substitution and resubstitution in each of them,
for him/her and in his/her name, place and stead, and in any and all capacities,
to sign the Registration Statement on Form S-8 for the registration of shares of
common  stock,  $.01 par value (the "Common  Stock"),  of America  Online,  Inc.
reserved  for issuance  upon the  exercise of options  which have been or may be
granted  under  the  PersonaLogic,  Inc.  1996  Stock  Plan  (also  known as the
Consumers  Edge,  Inc.  1996  Stock  Plan),  and  any  required   amendments  or
supplements  thereto,  and to file the same, with all exhibits thereto and other
documents in connection therewith,  with the Securities and Exchange Commission,
granting unto said  attorneys-in-fact  and agents,  and each of them, full power
and  authority  to do and  perform  each and every act and  thing  requisite  or
necessary  to be done in or  about  the  premises,  as full to all  intents  and
purposes  as he or she  might  or  could  do in  person,  hereby  ratifying  and
confirming all that said attorneys-in-fact and agents or any of them or their or
his/her substitutes may lawfully do or cause to be done by virtue hereof.

         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 8th day of December, 1998.


                                    /s/JAMES F. MACGUIDWIN
                                    Signature


                                   JAMES F. MACGUIDWIN
                                   Print Name



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