AMERICA ONLINE INC
S-8, 1998-08-04
COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
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     As filed with the Securities and Exchange Commission on August 4, 1998
                         Registration No. 333-_________

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                               -------------------
                                    FORM S-8
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                               -------------------

                              AMERICA ONLINE, INC.
               (Exact name of registrant as specified in charter)

                   Delaware                        54-1322110
        (State or other jurisdiction of         (I.R.S. Employer
         incorporation or organization)       Identification Number)
                              --------------------
                   22000 AOL WAY, DULLES, VIRGINIA 20166-9323
                    (Address of principal executive offices)
                               -------------------

                     NETCHANNEL INC. 1997 STOCK OPTION PLAN
                            (Full Title of the Plan)

                              Sheila A. Clark, Esq.
                             Deputy General Counsel
                             and Assistant Secretary
                              America Online, Inc.
                                  22000 AOL Way
                           Dulles, Virginia 20166-9323
                                 (703) 448-8700
                       (Name, address, including zip code,
        and telephone number, including area code, of agent for service)
                               -------------------

<TABLE>
                         CALCULATION OF REGISTRATION FEE
<S>                           <C>             <C>                <C>                          <C>
                              Amount          Proposed
Title of Securities to be      to be      Maximum Offering       Proposed Maximum             Amount of
      Registered(1)         Registered   Price Per Share(2)  Aggregate Offering Price     Registration Fee

    Common Stock,
    $.01 par value            10,271          $3.39                $34,818.69                  $295
</TABLE>
- ------------------
(1)  Common Stock being registered  hereby includes  associated  Preferred Share
     Purchase Rights, which initially are attached to and traded with the shares
     of the Registrant's  Common Stock.  Value  attributable to such rights,  if
     any, is reflected in the market price of the Common Stock.
(2)  The maximum  offering  price per share has been  determined  solely for the
     purpose of calculating  the  registration  fee pursuant to Rules 457(c) and
     (h) under the  Securities  Act as follows:  for the 10,271 shares of Common
     Stock which may be purchased upon exercise of outstanding  options, the fee
     is based on the  weighted  average  price of $3.39 at which  options may be
     exercised.

                                     PART I

              INFORMATION REQUIRED IN THE SECTION 10(a) PROSPECTUS

         The documents(s) containing the information specified in Part I will be
sent or given to employees as specified by Rule  428(b)(1).  Such  documents are
not being filed with the Securities and Exchange  Commission (the  "Commission")
either as part of this  Registration  Statement or as prospectuses or prospectus
supplements pursuant to Rule 424. Such documents and the documents  incorporated
by reference  in this  Registration  Statement  pursuant to Item 3 of Part II of
this Form,  taken together,  constitute a prospectus that meets the requirements
of Section 10(a) of the Securities Act.

                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.           Incorporation of Documents by Reference

         The following documents, which have been filed by America Online, Inc.,
a Delaware  corporation (the "Company"),  with the Commission,  are incorporated
herein by reference:

                  (a) The  Company's  Annual  Report on Form 10-K for the fiscal
         year ended June 30, 1997, as filed with the Commission  pursuant to the
         Securities  Exchange Act of 1934, as amended (the "Exchange Act") (File
         No. 0-19836).

                  (b) The  Company's  Quarterly  Reports  on Form  10-Q  for the
         quarters ended  September 30, 1997,  December 31, 1997 (as amended) and
         March 31, 1998, as filed with the  Commission  pursuant to the Exchange
         Act (File No. 0-19836).

                  (c) The  Company's  Current  Reports  on Forms 8-K for  events
         dated September 7, 1997,  November 12, 1997, November 17, 1997, January
         31, 1998 (as amended on April 17,  1998),  February 13,  1998,  June 5,
         1998 and June 29,  1998  filed  pursuant  to Section 13 or 15(d) of the
         1934 Act (File No.
         0-19836).

                  (d) The  description  of the  Common  Stock  contained  in the
         Company's  Registration  Statement  on Form  S-3,  Registration  Number
         333-46633,  filed on February 20, 1998 with the Commission  pursuant to
         the Securities Act of 1933, as amended.

                  (e) The  description of the preferred  share  purchase  rights
         contained  in the  Company's  registration  statement on Form 8-A filed
         with the Commission pursuant to the Exchange Act on May 29, 1998.

                  (f) In addition,  all documents  filed by the Company with the
         Commission  pursuant  to  Sections  13(a),  13(c),  14 and 15(d) of the
         Exchange Act, prior to the filing of a  post-effective  amendment which
         indicates  that all  securities  offered hereby have been sold or which
         deregisters all securities then remaining unsold, shall be deemed to be
         incorporated by reference herein and to be part hereof from the date of
         the filing of such documents.

Item 4.  .........Description of Securities.

         .........Not applicable.

Item 5.  .........Interests of Named Experts and Counsel

         .........Not applicable.

Item 6.  .........Indemnification of Directors and Officers

         Section 145(a) of the General  Corporation Law of the State of Delaware
("Delaware Corporation Law") provides, in general, that a corporation shall have
the power to indemnify  any person who was or is a party or is  threatened to be
made a party to any threatened, pending or completed action, suit or proceeding,
whether civil,  criminal,  administrative or investigative (other than an action
by or in the right of the corporation),  by reason of the fact that he is or was
a director or officer of the corporation. Such indemnity may be against expenses
(including  attorneys'  fees),  judgments,  fines and amounts paid in settlement
actually and reasonably  incurred by him in connection with such action, suit or
proceeding,  if the  indemnified  party  acted in good  faith and in a manner he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation  and if, with  respect to any  criminal  action or  proceeding,  the
indemnified  party did not have  reasonable  cause to believe  his  conduct  was
unlawful.

         Section 145(b) of the Delaware  Corporation  Law provides,  in general,
that a corporation  shall have the power to indemnify any person who was or is a
party  or is  threatened  to be  made a  party  to any  threatened,  pending  or
completed  action or suit by or in the  right of the  corporation  to  procure a
judgment  in its favor by reason  of the fact  that he is or was a  director  or
officer of the  corporation,  against any expenses  (including  attorneys' fees)
actually  and  reasonably  incurred  by him in  connection  with the  defense or
settlement  of such  action or suit if he acted in good faith and in a manner he
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation.

         Section 145(g) of the Delaware  Corporation  law provides,  in general,
that a  corporation  shall have the power to purchase and maintain  insurance on
behalf of any  person who is or was a  director  or  officer of the  corporation
against any liability asserted against him in any such capacity,  or arising out
of his status as such,  whether or not the  corporation  would have the power to
indemnify him against such liability under the provisions of the law.

         Pursuant to Section  102(b)(7) of the Delaware General  Corporation Law
(the "Delaware Statute"), Article Ninth of the Registrant's Restated Certificate
of Incorporation (the "Certificate of Incorporation") provides that:

                  To  the  fullest  extent  permitted  by the  Delaware  General
         Corporation Law as the same now exists or may hereafter be amended, the
         Corporation shall indemnify, and advance expenses to, its directors and
         officers  and any  person who is or was  serving at the  request of the
         Corporation  as a director  or  officer,  employee  or agent of another
         corporation, partnership, joint venture, trust or other enterprise. The
         Corporation,   by  action  of  its  board  of  directors,  may  provide
         indemnification  or advance  expenses  to  employees  and agents of the
         Corporation  or other persons only on such terms and  conditions and to
         the  extent  determined  by the  board  of  directors  in its  sole and
         absolute discretion.

                  The  indemnification  and advancement of expenses provided by,
         or  granted  pursuant  to,  this  Article  Ninth  shall  not be  deemed
         exclusive of any other rights to which those seeking indemnification or
         advancement  of expenses may be entitled  under any by-law,  agreement,
         vote of stockholders or disinterested  directors or otherwise,  both as
         to action in his official capacity and as to action in another capacity
         while holding such office.

                  The Corporation  shall have the power to purchase and maintain
         insurance  on behalf of any person who is or was a  director,  officer,
         employee  or  agent of the  Corporation,  or is or was  serving  at the
         request of the Corporation as a director, officer, employee or agent of
         another  corporation,   partnership,  joint  venture,  trust  or  other
         enterprise,  against any liability asserted against him and incurred by
         him in any such capacity, or arising out of his status as such, whether
         or not the  Corporation  would have the power to indemnify  him against
         such liability under this Article Ninth.

                  The  indemnification  and advancement of expenses provided by,
         or granted  pursuant to, this Article  Ninth  shall,  unless  otherwise
         provided when  authorized or ratified,  continue as to a person who has
         ceased to be a director  or officer  and shall  inure to the benefit of
         the heirs,  executors and  administrators  of such officer or director.
         The  indemnification  and  advancement  of expenses  that may have been
         provided to an employee  or agent of the  Corporation  by action of the
         board of  directors,  pursuant to the last  sentence of  Paragraph 1 of
         this Article  Ninth,  unless  otherwise  provided  when  authorized  or
         ratified,  continue  as to a person who has ceased to be an employee or
         agent of the  Corporation  and shall inure to the benefit of the heirs,
         executors  and  administrators  of such a  person,  after the time such
         person has ceased to be an employee or agent of the  Corporation,  only
         on such terms and conditions and to the extent  determined by the board
         of directors in its sole discretion.

         In  addition,   Article  Five  of  the  Registrant's  Restated  By-Laws
(Incorporated by reference herein) provides that:

                  Right to  Indemnification.  Each  person  who was or is made a
         party or is threatened  to be made a party to or is otherwise  involved
         in  any  action,   suit  or  proceeding,   whether   civil,   criminal,
         administrative  or  investigative,  by reason of the fact that he is or
         was a director or an officer of the Corporation or is or was serving at
         the  request of the  Corporation  as a director,  officer,  employee or
         agent of another corporation or of a partnership,  joint venture, trust
         or other  enterprise,  including  service  with  respect to an employee
         benefit plan (hereinafter an  "Indemnitee"),  whether the basis of such
         proceeding  is alleged  action in an  official  capacity as a director,
         officer,  employee or agent or in any other capacity while serving as a
         director,  officer,  employee or agent,  shall be indemnified  and held
         harmless by the  Corporation  to the fullest  extent  authorized by the
         Delaware  General  Corporation Law, as the same exists or may hereafter
         be amended (but, in the case of any such amendment,  only to the extent
         that  such  amendment   permits  the  Corporation  to  provide  broader
         indemnification  rights  than such law  permitted  the  Corporation  to
         provide prior to such  amendment),  against all expense,  liability and
         loss (including attorney's fees,  judgments,  fines, ERISA excise taxes
         or penalties  and amounts paid in  settlement)  reasonably  incurred or
         suffered by such Indemnitee in connection therewith; provided, however,
         that,  except as provided in the section "Right of Indemnitees to Bring
         Suit" of this Article with respect to  proceedings to enforce rights to
         indemnification, the Corporation shall indemnify any such Indemnitee in
         connection  with a  proceeding  (or  part  thereof)  initiated  by such
         Indemnitee  only if such proceeding (or part thereof) was authorized by
         the board of directors of the Corporation.

                  Right to Advancement of Expenses. The right to indemnification
         conferred  in Section 1 of this Article  shall  include the right to be
         paid  by the  Corporation  the  expenses  (including  attorney's  fees)
         incurred  in  defending  any such  proceeding  in  advance of its final
         disposition;   provided,   however,   that,  if  the  Delaware  General
         Corporation  Law requires,  an advancement  of expenses  incurred by an
         Indemnitee  in his  capacity as a director  or officer  (and not in any
         other capacity in which service was or is rendered by such  Indemnitee,
         including,  without  limitation,  service to an employee  benefit plan)
         shall be made only upon delivery to the  Corporation of an undertaking,
         by or on behalf of such Indemnitee, to repay all amounts so advanced if
         it shall ultimately be determined by final judicial decision from which
         there is no  further  right  to  appeal  that  such  Indemnitee  is not
         entitled to be  indemnified  for such  expenses  under this  section or
         otherwise.  The rights to  indemnification  and to the  advancement  of
         expenses   conferred  in  this  section  and  the  section   "Right  to
         Indemnification"  of this  Article  shall be  contract  rights and such
         rights  shall  continue  as to an  Indemnitee  who has  ceased  to be a
         director,  officer, employee or agent and shall inure to the benefit of
         the Indemnitee's  heirs,  executors and  administrators.  Any repeal or
         modification  of  any of the  provisions  of  this  Article  shall  not
         adversely  affect any right or protection of an Indemnitee  existing at
         the time of such repeal or modification.

                  Right of  Indemnitees  to Bring  Suit.  If a claim  under  the
         sections  "Right  to  Indemnification"  and  "Right to  Advancement  of
         Expenses" of this Article is not paid in full by the Corporation within
         sixty  (60)  days  after a  written  claim  has  been  received  by the
         Corporation,  except  in the  case of a  claim  for an  advancement  of
         expenses,  in which case the  applicable  period  shall be twenty  (20)
         days, the Indemnitee may at any time thereafter  bring suit against the
         Corporation to recover the unpaid amount of the claim. If successful in
         whole  or in  part  in  any  such  suit,  or in a suit  brought  by the
         Corporation to recover an advancement of expenses pursuant to the terms
         of an undertaking, the Indemnitee shall also be entitled to be paid the
         expenses of prosecuting or defending such suit. In (i) any suit brought
         by the Indemnitee to enforce a right to indemnification  hereunder (but
         not in a suit  brought  by the  Indemnitee  to  enforce  a right  to an
         advancement  of expenses) it shall be a defense  that,  and (ii) in any
         suit brought by the  Corporation  to recover an advancement of expenses
         pursuant  to the  terms of an  undertaking,  the  Corporation  shall be
         entitled to recover such expenses upon a final  adjudication  that, the
         Indemnitee has not met any applicable  standard for indemnification set
         forth in the Delaware  General  Corporation Law. Neither the failure of
         the Corporation  (including its board of directors,  independent  legal
         counsel, or its stockholders) to have made a determination prior to the
         commencement  of such suit that  indemnification  of the  Indemnitee is
         proper  in  the  circumstances  because  the  Indemnitee  has  met  the
         applicable  standard  of  conduct  set  forth in the  Delaware  General
         Corporation  Law,  nor  an  actual  determination  by  the  Corporation
         (including its board of directors,  independent  legal counsel,  or its
         stockholders) that the Indemnitee has not met such applicable  standard
         of conduct,  shall create a presumption that the Indemnitee has not met
         the  applicable  standard  of  conduct  or,  in the case of such a suit
         brought  by the  Indemnitee,  be a defense  to such  suit.  In any suit
         brought by the Indemnitee to enforce a right to  indemnification  or to
         an advancement of expenses hereunder,  or brought by the Corporation to
         recover  an  advancement  of  expenses  pursuant  to  the  terms  of an
         undertaking,  the burden of proving that the Indemnitee is not entitled
         to be  indemnified,  or to such  advancement  of  expenses,  under this
         Article or otherwise shall be on the Corporation.

                  Non-Exclusivity of Rights.  The rights to indemnification  and
         to the  advancement of expenses  conferred in this Article shall not be
         exclusive  of any other  right  which any person may have or  hereafter
         acquire   under  any  statute,   the   Corporation's   Certificate   of
         Incorporation  as  amended  from  time  to  time,  these  By-Laws,  any
         agreement,  any vote of  stockholders  or  disinterested  directors  or
         otherwise.

                  Insurance.  The  Corporation  may maintain  insurance,  at its
         expense, to protect itself and any director, officer, employee or agent
         of the Corporation or another corporation,  partnership, joint venture,
         trust or other  enterprise  against  any  expense,  liability  or loss,
         whether or not the  Corporation  would have the power to indemnify such
         person  against  such  expense,  liability  or loss under the  Delaware
         General Corporation Law.

                  Indemnification  of Employees  and Agents of the  Corporation.
         The Corporation may, to the extent  authorized from time to time by the
         board  of  directors,  grant  rights  to  indemnification  and  to  the
         advancement of expenses to any employee or agent of the  Corporation to
         the fullest  extent of the  provisions  of this Article with respect to
         the  indemnification  and  advancement  of  expenses of  directors  and
         officers of the Corporation.

         The directors and officers of the Registrant are covered by a policy of
liability insurance.

Item 7.  .........Exemption from Registration Claimed

         .........Not applicable.

Item 8.  .........Exhibits

     Exhibit No.                                     Description
         4.1          Amendment  of  Section A of Article 4 of the
                      Restated  Certificate  of  Incorporation  of
                      America  Online,  Inc. (filed as Exhibit 4.1
                      to the  Registration  Statement  on Form S-8
                      filed on February 20, 1998 and  incorporated
                      herein by reference)
         4.2          Section B of Article 4, Article 6 and Article
                      8 of the Restated Certificate of Incorporation
                      of   America  Online,  Inc.(filed as part of
                      Exhibit  3.1 to  the  Form 10-K for the year
                      ended June 30, 1997 and incorporated  herein
                      by reference)
         4.3          Rights  Agreement  dated as of May 12, 1998,
                      including    Exhibit   A   (Certificate   of
                      Designation   setting  forth  the  terms  of
                      Series  A  Junior  Participating   Preferred
                      Stock,  $.01 par value),  Exhibit B (Form of
                      Rights  Certificate)  and Exhibit C (Summary
                      of  Rights  to  Purchase   Series  A  Junior
                      Participating  Preferred  Shares)  (Filed as
                      Exhibit  4.1 to the  Registrant's  Quarterly
                      Report  on Form 10-Q for the  quarter  ended
                      March 31,  1998 and  incorporated  herein by
                      reference.)
         4.4          NetChannel Inc. 1997 Stock Option Plan
          5           Opinion of Sheila A. Clark,  Deputy  General
                      Counsel  to  the  Company   (including   the
                      consent  of such  deputy  general  counsel),
                      regarding the legality of  securities  being
                      offered
         23.1         Consent of   Sheila A. Clark, Deputy General
                      Counsel to the Company
                      (included in  her opinion filed as Exhibit 5
                      hereto)
         23.2         Consents of Ernst & Young LLP
          24          Powers of Attorney

Item 9.           Undertakings

                  (a)      The Company hereby undertakes:

                           (1) To file,  during  any  period in which  offers or
         sales are being made, a post-effective  amendment to this  registration
         statement;

                             (i) To include any prospectus required by Section 
         10(a)(3) of the Securities Act of 1933;

                             (ii) To  reflect  in the  prospectus  any  facts or
         events arising after the effective date of the  registration  statement
         (or  the  most  recent   post-effective   amendment   thereof)   which,
         individually or in the aggregate, represent a fundamental change in the
         information set forth in the  registration  statement.  Notwithstanding
         the foregoing, any increase or decrease in volume of securities offered
         (if the total dollar value of securities  offered would not exceed that
         which was registered) and any deviation from the low or high and of the
         estimated  maximum  offering  range  may be  reflected  in the  form of
         prospectus filed with the Commission pursuant to Rule 424(b) if, in the
         aggregate,  the changes in volume and price  represent  no more than 20
         percent change in the maximum aggregate offering price set forth in the
         "Calculation of Registration  Fee" table in the effective  registration
         statement.

                             (iii) To  include  any  material  information  with
         respect to the plan of  distribution  not  previously  disclosed in the
         registration  statement or any material  change to such  information in
         the  registration   statement;   provided,   however,  that  paragraphs
         (a)(1)(i) and (a)(1)(ii) do not apply if this registration statement is
         on Form S-3, Form S-8 or Form F-3, and the  information  required to be
         included in a post-effective amendment by those paragraphs is contained
         in periodic  reports  filed with or furnished to the  Commission by the
         registrant  pursuant to Section 13 or Section  15(d) of the  Securities
         Exchange  Act  of  1934  that  are  incorporated  by  reference  in the
         registration statement.

                           (2)  That,  for  the  purpose  of   determining   any
         liability  under the Securities Act of 1933,  each such  post-effective
         amendment shall be deemed to be a new registration  statement  relating
         to the securities offered therein,  and the offering of such securities
         at that  time  shall be  deemed to be the  initial  bona fide  offering
         thereof.

                           (3)  To  remove  from  registration  by  means  of  a
         post-effective  amendment any of the securities  being registered which
         remain unsold at the termination of the offering.

                  (b) The undersigned  Registrant  hereby  undertakes  that, for
     purposes of  determining  any liability  under the  Securities Act of 1933,
     each filing of the Registrant's  annual report pursuant to Section 13(a) or
     15(d) of the Securities  Exchange Act of 1934 (and, where applicable,  each
     filing of an employee  benefit  plan's  annual  report  pursuant to Section
     15(d) of the  Securities  Exchange  Act of 1934)  that is  incorporated  by
     reference  in  the  registration  statement  shall  be  deemed  to be a new
     registration  statement relating to the securities offered therein, and the
     offering of such  securities at that time shall be deemed to be the initial
     bona fide offering thereof.

                  (c) Insofar as indemnification  for liabilities  arising under
     the  Securities  Act of 1933 may be  permitted to  directors,  officers and
     controlling persons of the Registrant pursuant to the foregoing provisions,
     or otherwise,  the  Registrant  has been advised that in the opinion of the
     Securities and Exchange  Commission such  indemnification is against public
     policy as expressed  in the Act and is,  therefore,  unenforceable.  In the
     event that a claim for indemnification against such liabilities (other than
     the payment by the  Registrant of expenses  incurred or paid by a director,
     officer or controlling  person of the Registrant in the successful  defense
     of any action, suit or proceeding) is asserted by such director, officer or
     controlling person in connection with the securities being registered,  the
     Registrant  will,  unless in the opinion of its counsel the matter has been
     settled  by  controlling  precedent,  submit  to  a  court  of  appropriate
     jurisdiction  the question  whether such  indemnification  by it is against
     public  policy as  expressed  in the Act and will be  governed by the final
     adjudication of such issue.

                                   SIGNATURES

              Pursuant to the  requirements  of the  Securities Act of 1933, the
     Registrant  certifies  that it has  reasonable  grounds to believe  that it
     meets all of the  requirements  for filing on Form S-8 and has duly  caused
     this registration  statement to be signed on its behalf by the undersigned,
     thereunto duly authorized,  in the County of Loudoun, State of Virginia, on
     this 4th day of August, 1998.

                                       AMERICA ONLINE, INC.


                                       By:      *
                                          Stephen M. Case
                                          Chairman and Chief Executive Officer

              Pursuant to the  requirements  of the Securities Act of 1933, this
     registration  statement has been signed on the 4th day of August,  1998, by
     the following persons in the capacities indicated.
<TABLE>
<S>                    <C>                                             <C>
                       Signature                                       Title
                                                       Chairman and Chief Executive Officer
                           *                           (Principal Executive Officer)
     -----------------------------------------
                    Stephen M. Case

                           *                           President, Chief Operating Officer and Director
     -----------------------------------------
                   Robert W. Pittman

                                                       Senior Vice President, Chief Financial Officer,
                                                       Treasurer, Chief Accounting Officer and
                                                       Assistant Secretary
                           *                           (Principal Financial and  Accounting Officer)
     -----------------------------------------
                    J. Michael Kelly

                           *                           Director
     -----------------------------------------
                   Daniel F. Akerson

                           *                           Director
     -----------------------------------------
                   Frank J. Caufield

                           *                           Director
     -----------------------------------------
                 Robert J. Frankenberg

                           *                           Director
     -----------------------------------------
                 Alexander M. Haig, Jr.

                           *                           Director
     -----------------------------------------
                   William N. Melton

                           *                           Director
     -----------------------------------------
                   Thomas Middelhoff


    *By:  /s/Lennert J. Leader
          --------------------
          Lennert J. Leader
          Attorney -In-Fact
</TABLE>

                                  Exhibit Index

     Exhibit No.                   Description
        4.4       NetChannel Inc. 1997 Stock Option Plan
         5        Opinion of Sheila A. Clark, Deputy General Counsel to the
                  Company (including the consent of such deputy general counsel)
                  regarding the legality of securities being offered
       23.1       Consent of Sheila A. Clark, Deputy General Counsel to the
                  Company (included in  her opinion filed as Exhibit 5 hereto)
       23.2       Consents of Ernst & Young LLP
        24        Powers of Attorney



                                 NETCHANNEL INC.

                             1997 STOCK OPTION PLAN
                                  (as Amended)

I.   Purposes of the Plan. The purposes of this Stock Option Plan are to attract
and  retain  the  best   available   personnel  for  positions  of   substantial
responsibility,  to provide  additional  incentive to  Employees,  Directors and
Consultants  and to promote  the  success  of the  Company's  business.  Options
granted  under the Plan may be Incentive  Stock  Options or  Supplemental  Stock
Options, as determined by the Administrator at the time of grant. Stock Purchase
rights may also be granted under the plan.

II.   Definitions.  As used herein, the following definition shall apply:

         (a)  "Administrator"  means the Board or any of its Committees as shall
         be administering the Plan in accordance with Section 4 hereof.

         (b)  "Applicable   Laws"  means  the   requirements   relating  to  the
         administration  of stock option plans under U.S. state  corporate laws,
         U.S. federal and state securities laws, the Code, any stock exchange or
         quotation  system on which the Common Stock is listed or quoted and the
         applicable laws of any other country or  jurisdiction  where Options or
         Stock Purchase Rights are granted under plan.

         (c)  "Board" means the Board of Directors of the Company.

         (d) "Code" means the Internal Revenue Code of 1986, as amended.

         (e) "Committee"  means a committee of Directors  appointed by the Board
         in accordance with Section 4 hereof.

         (f) "Common Stock" means the Common Stock of the Company.

         (g) "Company" means NetChannel Inc., a Delaware Corporation.

         (h) "Consultant"  means any person who is engaged by the Company or any
         Parent or Subsidiary to render  consulting or advisory services to such
         entity.

         (i) "Director" means a member of the Board of Directors of the Company.

         (j)  "Employee"  means any person,  including  Officers and  Directors,
         employed by the Company or any Parent or Subsidiary  of the Company.  A
         Service  Provider  shall not cease to be an Employee in the case of (i)
         any leave of absence approved by the Company or (ii) transfers  between
         locations  of the  Company or between  the  Company,  its  Parent,  any
         Subsidiary,  or any successor. For purposes of Incentive Stock Options,
         no such  leave  may  exceed  ninety  days,  unless  re-employment  upon
         expiration  of such leave is  guaranteed  by statute  or  contract.  If
         re-employment  upon  expiration  of a leave of absence  approved by the
         Company  is not so  guaranteed,  on the  181st  day of such  leave  any
         Incentive  Stock Option held by the Optionee  shall cease to be treated
         as an Incentive  Stock Option and shall be traded for tax purposes as a
         Nonstatutory Stock Option. Neither service as a Director nor payment of
         a  director's  fee by the Company  shall be  sufficient  to  constitute
         "employment" by the Company.

         (k)  "Exchange  Act"  means the  Securities  Exchange  Act of 1934,  as
         amended.

         (l) "Fair  Market  Value"  means,  as of any date,  the value of Common
         Stock determined as follows:

                  (i) If the  Common  Stock is listed on any  established  stock
         exchange or a national market system,  including without limitation the
         Nasdaq  National  Market or the  Nasdaq  Small Cap Market of the Nasdaq
         Stock  Market,  its Fair Market Value shall be the closing  sales price
         for such  stock (or the  closing  bid,  if no sales were  reported)  as
         quoted on such exchange or system for the last market trading day prior
         to the time of determination, as reported in The Wall Street Journal or
         such other source as the Administrator deems reliable;

                  (ii) If the Common Stock is  regularly  quoted by a recognized
         securities dealer but selling prices are not reported,  its Fair Market
         Value shall be the mean  between the high bid and low asked  prices for
         the Common  Stock on the last  market  trading  day prior to the day of
         determination; or

                  (iii) In the absence of an  established  market for the Common
         Stock,  the Fair Market Value thereof shall be determined in good faith
         by the Administrator.

         (m) "Incentive  Stock Option" means an Option intended to qualify as an
         incentive stock option within the meaning of Section 422 of the Code.

         (n) "Nonstatutory Stock Option" means an Option not intended to qualify
         as an Incentive Stock Option.

         (o)  "Officer"  means a person who is an officer of the Company  within
         the  meaning  of  Section  16 of the  Exchange  Act and the  rules  and
         regulations promulgated thereunder.

         (p) "Option" means a stock option granted pursuant to the Plan.

         (q) "Option Agreement" means a written or electronic  agreement between
         the Company and an Optionee  evidencing  the terms and conditions of an
         individual  Option grant.  the Option Agreement is subject to the terms
         and conditions of the Plan.

         (r)  "Option  Exchange  Program"  means a program  whereby  outstanding
         Options are exchanged for Options within a lower exercise price.

         (s)  "Optioned  Stock" means the Common Stock subject to an Option or a
         Stock Purchase Right.

         (t)  "Optionee"  means  the  holder of an  outstanding  Option or Stock
         Purchase Right granted under the Plan.

         (u)  "Parent"  means a "parent  corporation,"  whether now or hereafter
         existing, as defined in Section 424(e) of the Code.

         (v) "Plan" means this 1997 Stock Option Plan.

         (w) "Restricted  Stock" means shares of Common Stock acquired  pursuant
         to a grant of a Stock Purchase Right under Section 11 below.

         (x) "Section 16(b)" means Section 16(b) of the Securities  Exchange Act
         of 1934, as amended.

         (y) "Service Provider" means an Employee, Director or Consultant.

         (z)  "Share"  means  a  share  of the  Common  Stock,  as  adjusted  in
         accordance with Section 12 below.

         (aa) "Stock  Purchase  Right"  means a right to purchase  Common  Stock
         pursuant to Section 11 below.

         (bb)  "Subsidiary"  means a  "subsidiary  corporation,"  whether now or
         hereafter existing, as defined in Section 424(f) of the Code.

III.  Stock Subject to the Plan.  Subject to the provisions of Section 12 of the
Plan, the maximum  aggregate number of shares which may be subject to option and
sold  under the Plan is  5,624,580  Shares.  The Shares  may be  authorized  but
unissued, or reacquired Common Stock.

      If an Option or Stock Purchase  Right expires or becomes  unexercisable
without having been  exercised in full, or is surrendered  pursuant to an Option
Exchange Program, the unpurchased Shares which were subject thereto shall become
available  for  future  grant  or sale  under  the  Plan  (unless  the  Plan has
terminated). However, Shares that have actually been issued under the Plan, upon
exercise of either an Option or Stock Purchase  Right,  shall not be returned to
the Plan and shall not become available for future  distribution under the Plan,
except  that if Shares of  Restricted  Stock are  repurchased  by the Company at
their original  purchase  price,  such Shares shall become  available for future
grant under the Plan.

IV.   Administration of the Plan.

         (a)  The  Plan  shall  be  administered  by the  Board  or a  Committee
         appointed by the Board,  which Committee shall be constituted to comply
         with Applicable Laws.

         (b) Powers of the Administrator.  Subject to the provisions of the Plan
         and, in the case of a Committee,  the specific duties  delegated by the
         Board to such  Committee,  and subject to the  approval of any relevant
         authorities,   the  Administrator  shall  have  the  authority  in  its
         discretion:

                  (i)   to determine the Fair Market Value;

                  (ii) to select the Service Providers to whom Options and Stock
         Purchase Rights may from time to time be granted hereunder;

                  (iii) to determine  the number of Shares to be covered by each
         such award granted hereunder;

                  (iv) to approve forms of agreement for use under the Plan;

                  (v) to determine  the terms and  conditions,  of any Option or
         Stock  Purchase  Right  granted  hereunder.  Such terms and  conditions
         include,  but are not limited to, the exercise price, the time or times
         when Options or Stock  Purchase  Rights may be exercised  (which may be
         based on performance  criteria),  any vesting acceleration or waiver of
         forfeiture  restrictions,  and any restriction or limitation  regarding
         any  Option  or Stock  Purchase  Right  or the  Common  Stock  relating
         thereto,  based in each case on such factors as the  Administrator,  in
         its sole discretion, shall determine;

                  (vi) to  determine  whether  and under what  circumstances  an
         Option may be settled in case under  subsection  9(e) instead of Common
         Stock;

                  (vii) to reduce the  exercise  price of any Option to the then
         current  Fair Market Value if the Fair Market Value of the Common Stock
         covered  by such  Option  has  declined  since the date the  Option was
         granted;

                  (viii) to initiate an Option Exchange Program;

                  (ix) to  prescribe,  amend and rescind  rules and  regulations
         relating  to the Plan,  including  rules and  regulations  relating  to
         sub-plans  established  for the purpose of qualifying for preferred tax
         treatment under foreign tax laws;

                  (x) to allow Optionees to satisfy  withholding tax obligations
         by electing to have the Company  withhold  from the Shares to be issued
         upon  exercise  of an Option or Stock  Purchase  Right  that  number of
         Shares  having a Fair Market  Value equal to the amount  required to be
         withheld.  The Fair Market Value of the Shares to be withheld  shall be
         determined  on the date that the amount of tax to be  withheld is to be
         determined. All elections by Optionees to have Shares withheld for this
         purpose  shall be made in such form and under  such  conditions  as the
         Administrator may deem necessary or advisable; and

                  (xi) to  construe  and  interpret  the  terms  of the Plan and
         awards granted pursuant to the Plan.

         (c) Effect of Administrator's  Decision. All decisions,  determinations
         and  interpretations of the Administrator shall be final and binding on
         all Optionees.

V.       Eligibility.

         (a) Nonstatutory Stock Options and Stock Purchase Rights may be granted
         to Service  Providers.  Incentive  Stock Options may be granted only to
         Employees.

         (b) Each Option shall be designated  in the Option  Agreement as either
         an Incentive  Stock Option or a  Nonstatutory  Stock  Option.  However,
         notwithstanding such designation, to the extent that the aggregate Fair
         Market  Value of the  Shares  with  respect  to which  Incentive  Stock
         Options are  exercisable  for the first time by the Optionee during any
         calendar  year  (under  all  plans of the  Company  and any  Parent  or
         Subsidiary)  exceeds  $100,000,   such  Options  shall  be  treated  as
         Nonstatutory Stock Options. For purpose of this Section 5(b), Incentive
         Stock  Options  shall be taken into  account in the order in which they
         were  granted.  The Fair Market Value of the Shares shall be determined
         as of the time the Option with respect to such Shares is granted.

         (c)  Neither  the Plan nor any  Option or Stock  Purchase  Right  shall
         confer  upon any  Optionee  any right with  respect to  continuing  the
         Optionee's  relationship  as a Service  Provider with the Company,  nor
         shall it  interfere  in any way with his or her right or the  Company's
         right to  terminate  such  relationship  at any time,  with or  without
         cause.

VI.   Term of Plan.  The Plan shall  become  effective upon its  adoption by the
Board.  It shall  continue in effect for a term of ten (10) years unless  sooner
terminated under Section 14 of the Plan.

VII.  Term of  Option.  The term of each  Option  shall be stated in the  Option
Agreement; provided, however, that the term shall be no more than ten (10) years
from the date of grant thereof. In the case of an Incentive Stock Option granted
to an Optionee who, at the time the Option is granted,  owns stock  representing
more than ten percent  (10%) of the voting  power of all classes of stock of the
Company or any Parent or  Subsidiary,  the term of the Option  shall be five (5)
years from the date of the grant or such  shorter term as may be provided in the
Option Agreement.

VIII. Option Exercise Price and Consideration.

         (a) The per  share  exercise  price for the  Shares  to be issued  upon
         exercise  of an  Option  shall be such  price as is  determined  by the
         Administrator, but shall be subject to the following:

                  (i)  In the case of an Incentive Stock Option

                           (a) granted to an Employee  who, at the time of grant
         of such Option,  owns stock representing more than ten percent (10%) of
         the voting  power of all  classes of stock of the Company or any Parent
         or  Subsidiary,  the  exercise  price shall be no less than 110% of the
         Fair Market Value per Share on the date of the grant.

                           (b)  granted  to any  other  Employee,  the per Share
         exercise  price shall be no less than 100% of the Fair Market Value per
         Share on the date of the grant.

                  (ii)  In the case of Nonstatutory Stock Option

                           (a) granted to a Service Provider who, at the time of
         grant of such  Option,  owns stock  representing  more than ten percent
         (10%) of the voting power of all classes of stock of the Company or any
         Parent of Subsidiary,  the exercise price shall be no less than 110% of
         the Fair Market Value per Share on the date of the grant.

                           (b) granted to any other  Service  Provider,  the per
         Share exercise price shall be no less than 85% of the Fair Market Value
         per Share on the date of grant.

                  (iii)  Notwithstanding  the foregoing,  Options may be granted
         with a per Share  exercise  price other than as required above pursuant
         to a merger or other corporate transaction.

                           (a) The consideration to be paid for the Shares to be
         issued  upon  exercise of an Option,  including  the method of payment,
         shall be determined by the Administrator (and, in the case of Incentive
         Stock  Option,  shall  be  determined  at  the  time  of  grant).  Such
         consideration  may consist of (1) cash, (2) check, (3) promissory note,
         (4) other Shares which (x) in the case of Shares acquired upon exercise
         of an Option,  have been owned by the Optionee for more than six months
         on the date of surrender,  and (y) have a Fair Market Value on the date
         of surrender equal to the aggregate  exercise price of the Shares as to
         which such Option shall be exercised, (5) consideration received by the
         Company under a cashless exercise program implemented by the Company in
         connection  with the  Plan,  or (6) any  combination  of the  foregoing
         methods  of  payment.  In making  its  determination  as to the type of
         consideration to accept, the Administrator shall consider if acceptance
         of  such  consideration  may be  reasonably  expected  to  benefit  the
         Company.

IX.   Exercise of Option.

         (a) Procedure for Exercise; Rights as a Stockholder. Any Option granted
         hereunder  shall be  exercisable  according to the terms hereof at such
         times and under such conditions as determined by the  Administrator and
         set  forth in the  Option  Agreement,  but in no case at a rate of less
         than 20% per year  over  five (5)  years  from the date the  Option  is
         granted.  Unless  the  Administrator  provides  otherwise,  vesting  of
         Options  granted  hereunder  shall be tolled during any unpaid leave of
         absence. An Option may not be exercised for a fraction of a Share.

                  An Option shall be deemed exercised when the Company receives:
         (i) written or electronic  notice of exercise (in  accordance  with the
         Option Agreement) from the person entitled to exercise the Option,  and
         (ii) full  payment for the Shares  with  respect to which the Option is
         exercised.  Full payment may consist of any consideration and method of
         payment  authorized  by the  Administrator  and permitted by the Option
         Agreement and the Plan.  Shares issued upon exercise of an Option shall
         be issued in the name of the Optionee or, if requested by the Optionee,
         in the name of the Optionee and his or her spouse. Until the Shares are
         issued  (as  evidenced  by the  appropriate  entry on the  books of the
         Company or of a duly  authorized  transfer  agent of the  Company),  no
         right to vote or receive dividends or any other rights as a stockholder
         shall exist with respect to the Shares, notwithstanding the exercise of
         the Option. The Company shall issue (or cause to be issued) such Shares
         promptly after the Option is exercised.  No adjustment will be made for
         a dividend  or other  right for which the  record  date is prior to the
         date the Shares are  issued,  except as  provided  in Section 12 of the
         Plan.

                  Exercise of an Option in any manner shall result in a decrease
         in the number of Shares thereafter available,  both for purposes of the
         Plan and for sale under the Option, by the number of Shares as to which
         the Option is exercised.

         (b) Termination of Relationship as a Service  Provider.  If an Optionee
         ceases to be a Service Provider,  such Optionee may exercise his or her
         Option  within  such  period  of time  as is  specified  in the  Option
         Agreement  (of at least thirty (30) days) to the extent that the Option
         is vested on the date of  termination  (but in no event  later than the
         expiration  of the  term  of the  Option  as set  forth  in the  Option
         Agreement). In the absence of a specified time in the Option Agreement,
         the Option shall remain  exercisable for three (3) months following the
         Optionee's termination. If, on the date of termination, the Optionee is
         not vested as to his or her entire  Option,  the Shares  covered by the
         unvested  portion of the Option  shall  revert to the Plan.  If,  after
         termination,  the Optionee  does not exercise his or her Option  within
         the time specified by the  Administrator,  the Option shall  terminate,
         and the Shares covered by such Option shall revert to the Plan.

         (c)  Disability  of  Optionee.  If an  Optionee  ceases to be a Service
         Provider as a result of the  Optionee's  Disability,  the  Optionee may
         exercise  his or her Option  within such period of time as is specified
         in the Option  Agreement to the extent the Option is vested on the date
         of  termination  (but in no event later than the expiration of the term
         of such Option as set forth in the Option Agreement). In the absence of
         a  specified  time in the Option  Agreement,  the Option  shall  remain
         exercisable   for  twelve  (12)   months   following   the   Optionee's
         termination. If such a disability is not a "disability" as such term is
         defined in Section  22(e)(3) of the Code,  in the case of an  Incentive
         Stock Option such Incentive Stock Option shall  automatically  cease to
         be treated as an  Incentive  Stock  Option and shall be treated for tax
         purposes as a Nonstatutory Stock Option on the day three months and one
         day following such  termination.  If, on the date of  termination,  the
         Optionee  is not  vested as to his or her  entire  Option,  the  Shares
         covered by the unvested portion of the Option shall revert to the Plan.
         If, after termination, the Optionee does not exercise his or her Option
         within the time specified herein,  the Option shall terminate,  and the
         Shares covered by such Option shall revert to the Plan.

         (d) Death of Optionee.  If an Optionee  dies while a Service  Provider,
         the Option may be exercised  within such period of time as specified in
         the Option  Agreement (but in no event later than the expiration of the
         term of such  Option  as set  forth in the  Notice  of  Grant),  by the
         Optionee's estate or by a person who acquires the right to exercise the
         Option by  bequest  or  inheritance,  but only to the  extent  that the
         Option is vested on the date of death.  In the  absence of a  specified
         time in the Option Agreement,  the Option shall remain  exercisable for
         twelve (12) months  following the  Optionee's  termination.  If, at the
         time of death,  the  Optionee  is not  vested  as to his or her  entire
         Option,  the Shares covered by the unvested portion of the Option shall
         immediately  revert to the Plan.  The  Option may be  exercised  by the
         executor or administrator of the Optionee's  estate or, if none, by the
         person(s)  entitled to exercise the Option under the Optionee's will or
         the laws of descent or distribution.  If the Option is not so exercised
         within the time specified herein,  the Option shall terminate,  and the
         Shares covered by such Option shall revert to the Plan.

         (e) Buyout  Provisions.  The Administrator may at any time offer to buy
         out for a payment  in cash or  Shares,  an Option  previously  granted,
         based on such terms and conditions as the Administrator shall establish
         and communicate to the Optionee at the time that such offer is made.

X.    Non-Transferability of Options and Stock Purchase Rights.Options and Stock
Purchase Rights may not be sold, pledged, assigned,  hypothecated,  transferred,
or  disposed  of in any  manner  other than by will or by the laws of descent or
distribution and may be exercised,  during the lifetime of the Optionee, only by
the Optionee.

XI.   Stock Purchase Rights.

         (a) Rights to  Purchase.  Stock  Purchase  Rights may be issued  either
         alone, in addition to, or in tandem with other awards granted under the
         Plan  and/or  cash  awards  made   outside  of  the  Plan.   After  the
         Administrator determines that it will offer Stock Purchase Rights under
         the Plan, it shall advise the offeree in writing or  electronically  of
         the terms,  conditions and restrictions related to the offer, including
         the number of Shares  that such person  shall be entitled to  purchase,
         the price to be paid, and the time within which such person must accept
         such offer.  The terms of the offer shall comply in all  respects  with
         Section  260.140.42 of Title 10 of the California  Code of Regulations.
         The offer shall be accepted by execution of a Restricted Stock purchase
         agreement in the form determined by the Administrator.

         (b) Repurchase Option.  Unless the Administrator  determines otherwise,
         the  Restricted  Stock  purchase  agreement  shall  grant the Company a
         repurchase  option   exercisable  upon  the  voluntary  or  involuntary
         termination of the purchaser's  service with the Company for any reason
         (including  death  or  disability).   The  purchase  price  for  Shares
         repurchased  pursuant to the Restricted Stock purchase  agreement shall
         be the  original  price  paid  by the  purchaser  and  may be  paid  by
         cancellation of any  indebtedness of the purchaser to the Company.  The
         repurchase  option  shall lapse at such rate as the  Administrator  may
         determine, but in no case at a rate of less than 20% per year over five
         years from the date of purchase.

         (c) Other  Provisions.  The Restricted  Stock purchase  agreement shall
         contain such other terms,  provisions and  conditions not  inconsistent
         with the Plan as may be  determined  by the  Administrator  in its sole
         discretion.

         (d)  Rights  as  a  Stockholder.  Once  the  Stock  Purchase  Right  is
         exercised,  the  purchaser  shall have rights  equivalent to those of a
         stockholder  and shall be a  stockholder  when his or her  purchase  is
         entered upon the records of the duly  authorized  transfer agent of the
         Company.  No adjustment shall be made for a dividend or other right for
         which the record date is prior to the date the Stock  Purchase Right is
         exercised, except as provided in Section 12 of the Plan.

XII.  Adjustments Upon Changes in Capitalization, Merger or Asset Sale.

         (a) Changes in  Capitalization.  Subject to any required  action by the
         stockholders  of the  Company,  the  number of  Shares of Common  Stock
         covered by each  outstanding  Option or Stock Purchase  Right,  and the
         number of  shares  of Common  Stock  which  have  been  authorized  for
         issuance  under the Plan but as to which no Options  or Stock  Purchase
         Rights  have yet been  granted or which have been  returned to the Plan
         upon  cancellation  or expiration of an Option or Stock Purchase Right,
         as well as the price per share of  Common  Stock  covered  by each such
         outstanding  Option or Stock Purchase Right,  shall be  proportionately
         adjusted for any increase or decrease in the number of issued shares of
         Common Stock resulting from a stock split,  reverse stock split,  stock
         dividend,  combination or  reclassification of the Common Stock, or any
         other  increase or  decrease  in the number of issued  shares of Common
         Stock effected  without receipt of  consideration  by the Company.  The
         conversion  of any  convertible  securities of the Company shall not be
         deemed to have been "effected without receipt of  consideration."  Such
         adjustment  shall be made by the  Board,  whose  determination  in that
         respect  shall be final,  binding and  conclusive.  Except as expressly
         provided  herein,  no issuance by the Company of shares of stock of any
         class,  or  securities  convertible  into shares of stock of any class,
         shall affect,  and no  adjustment by reason  thereof shall be made with
         respect to, the number or price of shares of Common Stock subject to an
         Option or Stock Purchase Right.

         (b)  Dissolution  or   Liquidation.   In  the  event  of  the  proposed
         dissolution  or  liquidation of the Company,  the  Administrator  shall
         notify each Optionee as soon as practicable prior to the effective date
         of such proposed  transaction.  The Administrator in its discretion may
         provide for an Optionee to have the right to exercise his or her Option
         until  fifteen  (15) days  prior to such  transaction  as to all of the
         Optioned Stock covered thereby, including Shares as to which the Option
         would not otherwise be exercisable.  In addition, the Administrator may
         provide that any Company  repurchase  option  applicable  to any Shares
         purchased  upon  exercise  of an Option or Stock  Purchase  Right shall
         lapse as to all such  Shares,  provided  the  proposed  dissolution  or
         liquidation takes place at the time and in the manner contemplated.  To
         the  extent it has not been  previously  exercised,  an Option or Stock
         Purchase Right will terminate  immediately prior to the consummation of
         such proposed action.

         (c) Merger or Asset Sale.  In the event of a merger of the Company with
         or into another  corporation,  or the sale of substantially  all of the
         assets of the Company, each outstanding Option and Stock Purchase Right
         shall be assumed or an equivalent  option or right  substituted  by the
         successor  corporation  or a  Parent  or  Subsidiary  of the  successor
         corporation.  In the event that the  successor  corporation  refuses to
         assume or  substitute  for the  Option  or Stock  Purchase  Right,  the
         Optionee  shall fully vest in and have the right to exercise the Option
         or Stock  Purchase  Right as to all of the  Optioned  Stock,  including
         Shares as to which it would not otherwise be vested or exercisable.  If
         an Option or Stock Purchase Right becomes fully vested and  exercisable
         in lieu of assumption or  substitution in the event of a merger or sale
         of assets,  the  Administrator  shall notify the Optionee in writing or
         electronically  that the Option or Stock  Purchase Right shall be fully
         exercisable  for a period  of  fifteen  (15) days from the date of such
         notice, and the Option or Stock Purchase Right shall terminate upon the
         expiration  of such  period.  For the purposes of this  paragraph,  the
         Option  or  Stock  Purchase  Right  shall  be  considered  assumed  if,
         following the merger or sale of assets, the option or right confers the
         right to purchase or receive,  for each Share of Optioned Stock subject
         to the Option or Stock Purchase Right  immediately  prior to the merger
         or sale of assets,  the  consideration  (whether stock,  cash, or other
         securities  or  property)  received  in the merger or sale of assets by
         holders of Common  Stock for each Share held on the  effective  date of
         the transaction (and if holders were offered a choice of consideration,
         the type of  consideration  chosen by the  holders of a majority of the
         outstanding  Shares);  provided,  however,  that if such  consideration
         received in the merger or sale of assets is not solely  common stock of
         the successor  corporation or its Parent,  the Administrator  may, with
         the consent of the successor corporation, provide for the consideration
         to be received upon the exercise of the Option or Stock Purchase Right,
         for  each  Share of  Optioned  Stock  subject  to the  Option  or Stock
         Purchase Right, to be solely common stock of the successor  corporation
         or its Parent equal in fair market value to the per share consideration
         received by holders of Common Stock in the merger or sale of assets.

XIII. Time of Granting Options and Stock Purchase  Rights.  The date of grant of
an Option or Stock Purchase Right shall, for all purposes,  be the date on which
the  Administrator  makes  the  determination  granting  such an Option or Stock
Purchase Right, or such other date as is determined by the Administrator. Notice
of the  determination  shall be give to each  Employee or  Consultant to whom an
Option or Stock Purchase Right is so granted within a reasonable  time after the
date of such grant.


XIV.  Amendment and Termination of the Plan.

         (a) Amendment and Termination.  The Board may at any time amend, alter,
         suspend or terminate the Plan.

         (b) Stockholder  Approval.  The Board shall obtain stockholder approval
         of any Plan  amendment to the extent  necessary and desirable to comply
         with Applicable Laws.

         (c) Effect of  Amendment  or  Termination.  No  amendment,  alteration,
         suspension  or  termination  of the Plan shall impair the rights of any
         Optionee, unless mutually agreed otherwise between the Optionee and the
         Administrator,  which  agreement  must be in writing  and signed by the
         Optionee and the Company.  Termination of the Plan shall not affect the
         Administrator's  ability to exercise the powers granted to it hereunder
         with  respect  to Options  granted  under the Plan prior to the date of
         such termination.

XV.   Conditions Upon Issuance of Shares.

         (a)  Legal  Compliance.  Shares  shall not be  issued  pursuant  to the
         exercise  of an Option  unless  the  exercise  of such  Option  and the
         issuance and delivery of such Shares shall comply with  Applicable Laws
         and shall be further subject to the approval of counsel for the Company
         with respect to such compliance.

         (b)  Investment  Representations.  As a condition to the exercise of an
         Option, the Administrator may require the person exercising such Option
         to  represent  and  warrant at the time of any such  exercise  that the
         Shares are being  purchased only for investment and without any present
         intention  to sell or  distribute  such  Shares  if, in the  opinion of
         counsel for the Company, such a representation is required.

XVI.  Inability  to Obtain  Authority.  The  inability  of the Company to obtain
authority  from any  regulatory  body having  jurisdiction,  which  authority is
deemed by the Company's  counsel to be necessary to the lawful issuance and sale
of any Shares  hereunder,  shall relieve the Company of any liability in respect
of the failure to issue or sell such Shares as to which such requisite authority
shall not have been obtained.

XVII. Reservation of Shares. The Company, during the term of this Plan, shall at
all  times  reserve  and  keep  available  such  number  of  Shares  as shall be
sufficient to satisfy the requirements of the Plan.

XVIII. Stockholder  Approval.  The Plan  shall be subject  to  approval  by the
stockholders of the Company within twelve (12) months after the date the Plan is
adopted.  Such  stockholder  approval shall be obtained in the degree and manner
required under Applicable Laws.

IX.  Information to Optionees and Purchasers.  The Company shall provide to each
Optionee and to each  individual who acquires  Shares  pursuant to the Plan, not
less  frequently  than annually during the period such Optionee or purchaser has
one or more Options or Stock Purchase Rights outstanding, and, in the case of an
individual  who  acquires  Shares  pursuant to the Plan,  during the period such
individual owns such Shares, copies of annual financial statements.  The Company
shall not be required to provide such  statements to key employees  whose duties
in connection with the Company assure their access to equivalent information.


                                 August 4, 1998

America Online, Inc.
22000 AOL Way
Dulles, Virginia 20166

Ladies and Gentlemen:

         This  opinion is  furnished  in  connection  with the filing by America
Online,  Inc. (the "Company")  with the Securities and Exchange  Commission of a
Registration  Statement  on Form S-8 (the  "Registration  Statement")  under the
Securities Act of 1933, as amended. You have requested my opinion concerning the
status under  Delaware law of the 10,271 shares (the  "Shares") of the Company's
common stock, par value $.01 per share ("Common  Stock"),  and certain Preferred
Stock  Purchase  Rights  (the  "Rights")  which are being  registered  under the
Registration  Statement for issuance by the Company pursuant to the terms of the
NetChannel Inc. 1997 Stock Option Plan (the "Plan").

         I am Deputy General Counsel to the Company and have acted as counsel in
connection with the Registration Statement.  In that connection,  I, or a member
of my  staff  upon  whom I have  relied,  have  examined  and am  familiar  with
originals or copies, certified or otherwise, identified to our satisfaction, of:

         1.    Restated Certificate of Incorporation of the Company, as 
               amended, and as presently in effect;

         2.    Restated By-Laws of the Company as presently in effect;

         3.    Certain resolutions adopted by the Company's Board of Directors;

         4.    Rights  Agreement of the Company  adopted on May 12, 1998 (the
               "Rights Agreement"); and

         5.    The Plan.

         In our examination,  we have assumed the genuineness of all signatures,
the legal  capacity  of  natural  persons,  the  authenticity  of all  documents
submitted  to us as  originals,  the  conformity  to original  documents  of all
documents   submitted  to  us  as  certified  or  photostatic   copies  and  the
authenticity of the originals of such copies. We have also assumed that: (i) all
of the Shares will be issued for the  consideration  permitted under the Plan as
currently in effect,  and none of such Shares will be issued for less than $.01;
(ii) all  actions  required  to be taken  under the Plan by the Stock and Option
Subcommittee of the  Compensation and Management  Development  Committee and the
Board of  Directors  of the Company  have been or will be taken by the Stock and
Option Subcommittee of the Compensation and Management Development Committee and
the Board of Directors of the  Company,  respectively;  and (iii) at the time of
the exercise of the options under the Plan,  the Company shall  continue to have
sufficient  authorized and unissued shares of Common Stock reserved for issuance
thereunder.

         Based upon and subject to the foregoing, we are of the opinion that:

         1. The shares of Common Stock and the related  Preferred Stock Purchase
         Rights  which may be issued  upon the  exercise of the Rights have been
         duly authorized for issuance.

         2. If and  when  any  Common  Stock  and the  related  Preferred  Stock
         Purchase  Rights  are  issued  in  accordance  with  the  authorization
         therefor  (as  adjusted)  established  with  respect to the  applicable
         Rights in accordance  with the  requirements  of the Plan,  and against
         receipt of the exercise  price  therefor,  and  assuming the  continued
         updating  and  effectiveness  of the  Registration  Statement  and  the
         completion  of any  necessary  action to  permit  such  issuance  to be
         carried out in accordance with applicable  securities laws, such shares
         of Common Stock will be validly issued,  fully-paid and  nonassessable,
         and the accompanying  Preferred Stock Purchase Rights, if the Company's
         Preferred  Stock  Purchase  Rights have not expired or been redeemed in
         accordance  with the terms of the  Rights  Agreement,  will be  validly
         issued.

         You acknowledge  that I am admitted to practice only in  Massachusetts,
Texas and the District of Columbia and am not an expert in the laws of any other
jurisdiction.  No one other than the  addressees and their assigns are permitted
to rely on or distribute  this opinion  without the prior written consent of the
undersigned.

         This opinion is limited to the General  Corporation Law of the State of
Delaware  and  federal  law,  although  the Company  acknowledges  that I am not
admitted to  practice in the State of Delaware  and am not an expert in the laws
of that  jurisdiction.  We express no  opinion  with  respect to the laws of any
other jurisdiction.

         I hereby  consent  to the  filing of this  opinion as an exhibit to the
Registration  Statement,  and  further  consent  to the use of my name  wherever
appearing in the Registration Statement and any amendment thereto.

                                          Very truly yours,


                                          /S/SHEILA A. CLARK
                                          Sheila A. Clark, Esq.
                                          Vice President, Deputy General Counsel
                                          and Assistant Secretary


                                  Exhibit 23.2

                         Consent of Independent Auditors

We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 333- ) pertaining to the  NetChannel  Inc. 1997 Stock Option Plan of our
report dated  September  10, 1997,  with respect to the  consolidated  financial
statements of America Online, Inc. included in its Annual Report (Form 10-K) for
the year ended June 30, 1997, filed with the Securities and Exchange Commission.




                                               /S/ ERNST & YOUNG LLP
                                               Ernst & Young LLP


Vienna, Virginia
August 3, 1998


                                  Exhibit 23.2

                         Consent of Independent Auditors

We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 333- ) pertaining to the  NetChannel  Inc. 1997 Stock Option Plan of our
report  dated  March 26,  1998,  with  respect to the  financial  statements  of
Interactive Services Division of CompuServe Corporation for the year ended April
30,  1997,  included in its Current  Report on Form 8-K/A dated April 17,  1998,
filed with the Securities and Exchange Commission.




                                               /S/ ERNST & YOUNG LLP
                                               Ernst & Young LLP


Columbus, Ohio
August 3, 1998



                                POWER OF ATTORNEY
                                       FOR
                                 NETCHANNEL INC.
                             1997 STOCK OPTION PLAN

         I, Stephen M. Case,  whose  signature  appears  below,  constitute  and
appoint  Stephen  M.  Case,  Robert  W.  Pittman,   Lennert  J.  Leader,  George
Vradenburg,  III,  and  Sheila A.  Clark,  and each of them,  my true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted  under the  NetChannel  Inc. 1997 Stock Option Plan,
and any required amendments or supplements  thereto,  and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite or necessary to be done in or about the premises,
as full to all  intents  and  purposes as he or she might or could do in person,
hereby  ratifying and confirming all that said  attorneys-in-fact  and agents or
any of them or their or his/her  substitutes may lawfully do or cause to be done
by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 20th day of July, 1998.



                                   /s/ Stephen M. Case
                                   Signature


                                   Stephen M. Case
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                                 NETCHANNEL INC.
                             1997 STOCK OPTION PLAN

         I, Daniel F. Akerson,  whose  signature  appears below,  constitute and
appoint  Stephen  M.  Case,  Robert  W.  Pittman,   Lennert  J.  Leader,  George
Vradenburg,  III,  and  Sheila A.  Clark,  and each of them,  my true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted  under the  NetChannel  Inc. 1997 Stock Option Plan,
and any required amendments or supplements  thereto,  and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite or necessary to be done in or about the premises,
as full to all  intents  and  purposes as he or she might or could do in person,
hereby  ratifying and confirming all that said  attorneys-in-fact  and agents or
any of them or their or his/her  substitutes may lawfully do or cause to be done
by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 20th day of July, 1998.



                                   /s/ Daniel F. Akerson
                                   Signature


                                   Daniel F. Akerson
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                                 NETCHANNEL INC.
                             1997 STOCK OPTION PLAN

         I, Frank J. Caufield,  whose  signature  appears below,  constitute and
appoint  Stephen  M.  Case,  Robert  W.  Pittman,   Lennert  J.  Leader,  George
Vradenburg,  III,  and  Sheila A.  Clark,  and each of them,  my true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted  under the  NetChannel  Inc. 1997 Stock Option Plan,
and any required amendments or supplements  thereto,  and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite or necessary to be done in or about the premises,
as full to all  intents  and  purposes as he or she might or could do in person,
hereby  ratifying and confirming all that said  attorneys-in-fact  and agents or
any of them or their or his/her  substitutes may lawfully do or cause to be done
by virtue hereof.


         IN WITNESS WHEREOF,  the undersigned has caused this Power of Attorney 
to be executed as of this 20th day of July, 1998.



                                   /s/Frank J. Caufield
                                   Signature


                                   Frank J. Caufield
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                                 NETCHANNEL INC.
                             1997 STOCK OPTION PLAN

         I, Robert J. Frankenberg, whose signature appears below, constitute and
appoint  Stephen  M.  Case,  Robert  W.  Pittman,   Lennert  J.  Leader,  George
Vradenburg,  III,  and  Sheila A.  Clark,  and each of them,  my true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted  under the  NetChannel  Inc. 1997 Stock Option Plan,
and any required amendments or supplements  thereto,  and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite or necessary to be done in or about the premises,
as full to all  intents  and  purposes as he or she might or could do in person,
hereby  ratifying and confirming all that said  attorneys-in-fact  and agents or
any of them or their or his/her  substitutes may lawfully do or cause to be done
by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 16th day of July, 1998.



                                   /s/ Robert J. Frankenberg
                                   Signature


                                   Robert J. Frankenberg
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                                 NETCHANNEL INC.
                             1997 STOCK OPTION PLAN

         I, Alexander M. Haig,  Jr., whose signature  appears below,  constitute
and  appoint  Stephen M. Case,  Robert W.  Pittman,  Lennert J.  Leader,  George
Vradenburg,  III,  and  Sheila A.  Clark,  and each of them,  my true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted  under the  NetChannel  Inc. 1997 Stock Option Plan,
and any required amendments or supplements  thereto,  and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite or necessary to be done in or about the premises,
as full to all  intents  and  purposes as he or she might or could do in person,
hereby  ratifying and confirming all that said  attorneys-in-fact  and agents or
any of them or their or his/her  substitutes may lawfully do or cause to be done
by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 17th day of July, 1998.



                                   /s/Alexander M. Haig, Jr.
                                   Signature


                                   Alexander M. Haig, Jr.
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                                 NETCHANNEL INC.
                             1997 STOCK OPTION PLAN

         I, William N. Melton,  whose  signature  appears below,  constitute and
appoint  Stephen  M.  Case,  Robert  W.  Pittman,   Lennert  J.  Leader,  George
Vradenburg,  III,  and  Sheila A.  Clark,  and each of them,  my true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted  under the  NetChannel  Inc. 1997 Stock Option Plan,
and any required amendments or supplements  thereto,  and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite or necessary to be done in or about the premises,
as full to all  intents  and  purposes as he or she might or could do in person,
hereby  ratifying and confirming all that said  attorneys-in-fact  and agents or
any of them or their or his/her  substitutes may lawfully do or cause to be done
by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 20th day of July, 1998.



                                   /s/ William N. Melton
                                   Signature


                                   William N. Melton
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                                 NETCHANNEL INC.
                             1997 STOCK OPTION PLAN

         I, Thomas  Middelhoff,  whose signature  appears below,  constitute and
appoint  Stephen  M.  Case,  Robert  W.  Pittman,   Lennert  J.  Leader,  George
Vradenburg,  III,  and  Sheila A.  Clark,  and each of them,  my true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted  under the  NetChannel  Inc. 1997 Stock Option Plan,
and any required amendments or supplements  thereto,  and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite or necessary to be done in or about the premises,
as full to all  intents  and  purposes as he or she might or could do in person,
hereby  ratifying and confirming all that said  attorneys-in-fact  and agents or
any of them or their or his/her  substitutes may lawfully do or cause to be done
by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 17th day of July, 1998.



                                   /s/Thomas Middelhoff
                                   Signature


                                   Thomas Middelhoff
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                                 NETCHANNEL INC.
                             1997 STOCK OPTION PLAN

         I, Robert W. Pittman,  whose  signature  appears below,  constitute and
appoint  Stephen  M.  Case,  Robert  W.  Pittman,   Lennert  J.  Leader,  George
Vradenburg,  III,  and  Sheila A.  Clark,  and each of them,  my true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted  under the  NetChannel  Inc. 1997 Stock Option Plan,
and any required amendments or supplements  thereto,  and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite or necessary to be done in or about the premises,
as full to all  intents  and  purposes as he or she might or could do in person,
hereby  ratifying and confirming all that said  attorneys-in-fact  and agents or
any of them or their or his/her  substitutes may lawfully do or cause to be done
by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 20th day of July, 1998.



                                   /s/Robert W. Pittman
                                   Signature


                                   Robert W. Pittman
                                   Print Name


                                POWER OF ATTORNEY
                                       FOR
                                 NETCHANNEL INC.
                             1997 STOCK OPTION PLAN

         I, J. Michael Kelly,  whose  signature  appears  below,  constitute and
appoint  Stephen  M.  Case,  Robert  W.  Pittman,   Lennert  J.  Leader,  George
Vradenburg,  III,  and  Sheila A.  Clark,  and each of them,  my true and lawful
attorneys-in-fact and agents, with full power of substitution and resubstitution
in each of them,  for him/her and in his/her name,  place and stead,  and in any
and all  capacities,  to sign  the  Registration  Statement  on Form S-8 for the
registration of shares of common stock, $.01 par value (the "Common Stock"),  of
America  Online,  Inc.  reserved for issuance upon the exercise of options which
have been or may be granted  under the  NetChannel  Inc. 1997 Stock Option Plan,
and any required amendments or supplements  thereto,  and to file the same, with
all exhibits  thereto and other  documents  in  connection  therewith,  with the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agents,  and each of them,  full power and  authority to do and perform each and
every act and thing  requisite or necessary to be done in or about the premises,
as full to all  intents  and  purposes as he or she might or could do in person,
hereby  ratifying and confirming all that said  attorneys-in-fact  and agents or
any of them or their or his/her  substitutes may lawfully do or cause to be done
by virtue hereof.


         IN WITNESS  WHEREOF,  the undersigned has caused this Power of Attorney
to be executed as of this 16th day of July, 1998.



                                   /s/ J. Michael Kelly
                                   Signature


                                   J. Michael Kelly
                                   Print Name




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