<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S 10-Q FOR THE QUARTER ENDED MAY 27, 2000 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000883943
<NAME> BRAUN'S FASHIONS CORPORATION
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> MAR-03-2001
<PERIOD-START> FEB-27-2000
<PERIOD-END> MAY-27-2000
<CASH> 22,098,968
<SECURITIES> 0
<RECEIVABLES> 1,679,925
<ALLOWANCES> 0
<INVENTORY> 12,462,762
<CURRENT-ASSETS> 38,181,527
<PP&E> 36,579,305
<DEPRECIATION> 15,668,214
<TOTAL-ASSETS> 60,746,545
<CURRENT-LIABILITIES> 12,131,020
<BONDS> 5,091,354
0
0
<COMMON> 110,331<F1>
<OTHER-SE> 42,297,407<F1>
<TOTAL-LIABILITY-AND-EQUITY> 60,746,545
<SALES> 42,336,036
<TOTAL-REVENUES> 42,336,036
<CGS> 23,916,226
<TOTAL-COSTS> 23,916,226
<OTHER-EXPENSES> 10,547,366
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> (155,068)
<INCOME-PRETAX> 8,027,512
<INCOME-TAX> 3,130,730
<INCOME-CONTINUING> 4,896,782
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 4,896,782
<EPS-BASIC> 0.48<F1>
<EPS-DILUTED> 0.44<F1>
<FN>
<F1>In June 2000, the Company's Board of Directors approved a 3-for-2 stock split
in the form of a stock dividend on the Company's outstanding common stock. The
stock dividend will be distributed on July 11, 2000 to stockholders of record
as of June 27, 2000. Common stock, other stockholder's equity, EPS-Primary, and
EPS-Diluted have been restated to reflect this stock dividend.
</FN>
</TABLE>
