CATALINA MARKETING CORP/DE
8-K, 1998-04-24
ADVERTISING AGENCIES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON D.C. 20549


                                    FORM 8-K

                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


        Date of Report (Date of earliest event reported): April 24, 1998

                         Catalina Marketing Corporation
             (Exact name of registrant as specified in its charter)

                                    Delaware
                 (State or other jurisdiction of incorporation)




                    1-11008                           33-0499007
             Commission File Number                  (IRS Employer
                                                  Identification No.)

             11300 9th Street North                      33716
            St. Petersburg, Florida                   (Zip code)
    (Address of principal executive offices)

                                 (813) 579-5000
                          Registrant's Telephone Number





<PAGE>   2


Item 5.           Other Events.

                  On April 23, 1998 Catalina Marketing Corporation (the Company)
           issued a press release communicating its fiscal 1998 earnings,
           included in this report as Exhibit 99.5.


<PAGE>   3



<TABLE>
<CAPTION>
Item 7.           Exhibits.
                  ---------
                  <S>             <C>  
                  99.5            Form of press release dated April 23, 1998.
</TABLE>



<PAGE>   4



                                    SIGNATURE

         Pursuant to the requirements of Section 12 of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.


                                    CATALINA MARKETING CORPORATION




                                    By /s/ Philip B. Livingston
                                       --------------------------------------
                                         Philip B. Livingston,
                                         Senior Vice President and
                                         Chief Financial Officer


Dated:      April 24, 1998




<PAGE>   1

                                                        EXHIBIT 99.5


[LOGO] CATALINA
       MARKETING
       CORPORATION
                                                                         NEWS
================================================================================

FOR IMMEDIATE RELEASE                        CONTACT: Philip B. Livingston
                                                      Senior Vice President and
                                                      Chief Financial Officer
                                                      813-579-5006

                                                      Bruce Valentine
                                                      Treasurer
                                                      813-579-5210

                     CATALINA MARKETING CORPORATION REPORTS
                     FOURTH QUARTER AND FISCAL 1998 RESULTS

ST. PETERSBURG, Florida, April 23, 1998 - Catalina Marketing Corporation (NYSE:
POS) today announced that for the fourth quarter ended March 31, 1998, earnings
per share increased 59 percent to 43 cents per share from 27 cents reported for
the comparable period a year ago. The company's quarterly net income was $8.1
million on total revenue of $54.1 million, compared to net income of $5.4
million on revenue of $46.1 million in the March 1997 quarter. The company's
fourth quarter revenue represented a 17 percent increase over the prior year's
quarter. The earnings results for the year-ago quarter included a $2.0 million
pre-tax charge, or six cents per share after tax, incurred in shutting down the
company's electronic coupon clearing operation. The current quarter's earnings
of 43 cents represents a 30 percent increase if such charge is excluded from the
results of the March 1997 quarter.

For the fiscal year ended March 31, 1998, total revenue increased 26 percent to
$217.2 million versus $172.1 million reported for the prior year. Net income was
$32.9 million compared to $27.2 million reported for the fiscal year ended March
31, 1997. Earnings per share were $1.73, a 30 percent increase over earnings per
share of $1.33 posted for fiscal 1997. The $1.73 figure reflects an increase of
24 percent on a $1.39 earnings per share result, excluding the above-referenced
charge in the fourth quarter of fiscal 1997.

George W. Off, President and Chief Executive Officer, commented, "Fiscal 1998
was an excellent year, as we experienced continued robust growth in revenue,
cash flow and earnings. The year's performance was characterized by solid top
line growth in the core domestic business, continued advancement of our new
venture initiatives, and a significant revenue contribution from our businesses
abroad. We're proud of our accomplishments, and look forward to pursuing ongoing
growth opportunities in fiscal 1999."

Other highlights and key events included:

- -    For the fourth quarter and fiscal year, revenue contributed by the
     company's core domestic business increased eight and 17 percent,
     respectively, versus the applicable prior year periods. Revenue per average
     store in the 



<PAGE>   2

     company's core domestic business increased five percent and 10 percent for
     the fourth quarter and fiscal 1998, respectively, versus the prior year.

- -    In the fourth quarter, consolidated operating cash flow, or EBITDA,
     increased 37 percent to $19.6 million from the comparable period a year
     ago. Fiscal 1998 EBITDA reached $76.6 million, up 25 percent over $61.3
     million posted in fiscal 1997. Income from operations increased 54 percent
     to $13.1 million for the quarter, and grew 22 percent to $52.9 million for
     the fiscal year.

- -    From a pro forma perspective, EBITDA for the fourth quarter increased 25
     percent from $15.7 million a year ago. EBITDA for fiscal 1998 topped $80
     million, up 28 percent from a fiscal 1997 mark of $62.7 million. Operating
     income increased 25 percent from $10.5 million in the March, 1997 quarter.
     Operating income of $56.4 million for fiscal 1998 increased 24 percent from
     $45.3 million for fiscal 1997. The pro forma presentation of EBITDA and
     operating income in this paragraph excludes the effect of the company's
     shut-down of Mexican operations, which amounted to $3.6 million in pre-tax
     expenses incurred in the third quarter of fiscal 1998. The presentation
     also excludes the effect of the electronic coupon clearing shut-down
     expenses incurred in the fourth quarter of fiscal 1997.

- -    Net income for the quarter was up 49 percent over the fourth quarter a year
     ago, and for the fiscal year increased 21 percent from the fiscal 1997
     level. Differences between the company's respective net income and earnings
     growth rates are primarily attributable to the company's share repurchase
     activity and related interest costs.

- -    During the fourth quarter, the company repurchased 225,000 shares of common
     stock for a total of $10.8 million, or a weighted average price of $48.07
     per share. This share repurchase activity was executed under the $30
     million share authorization announced in November, 1997. Since the start of
     fiscal 1995 and including the shares repurchased in the fourth quarter, the
     company has repurchased 2.8 million shares of common stock for a total of
     $80.8 million, or a weighted average price of $28.85.

- -    The company's U.S. installed store base broke the 11,000 milestone during
     the quarter and reached 11,164 by quarter end, as the company added 185
     stores to the Catalina Marketing Network(R) on a net basis. In addition,
     the company announced during the quarter that more than 50 supermarket
     chains and wholesalers --including AWG, Foodtown, Gregerson's, Jewel,
     Kroger/Columbus, Laneco, Ralphs, ShopRite, Stop & Shop, and SuperValu --
     have tapped the company's Loyalty Marketing Services capabilities for
     various frequent shopper services. Such services include loyalty card
     design and issuance functions, consumer maintenance, list appending and
     cleansing, data warehousing and reporting, and customer communications.
     Overseas, the company's installed base increased by 82 during the quarter
     to 1,372 stores, with virtually all of the installation activity occurring
     in the U.K. and France.





<PAGE>   3

- -    Health Resource Publishing Company ("HRPC") added 354 stores on a net basis
     during the quarter and finished with an installed base of 1,920 drugstore
     and supermarket pharmacy outlets in its Network. HRPC's Network is
     installed in more than 25 chains, including Dillon's, Discount Drug, Duane
     Reade, Fry's, King Soopers, Kroger, Meijer, Pathmark, Rite-Aid, Save Mart,
     Weis, and Winn-Dixie. During the quarter, HRPC announced the appointment of
     Helene Monat as Executive Vice President of Sales and Marketing. Ms. Monat
     was integral to the expansion of Catalina Marketing's core domestic
     business during the nine years in which she served in various sales and
     marketing positions, including as President of Catalina Marketing Services.
     Ms. Monat is currently a director of Catalina Marketing Corporation.

- -    SuperMarkets Online, Inc. ("SMO") made continued progress in the
     establishment of its ValuPageSM Internet-delivered coupon product.
     Currently, 30 manufacturing clients have committed to programs involving
     115 categories, and consumers are able to benefit from an average of up to
     $25.00 in aggregate value per person each week. Consumers can access
     ValuPage directly at http://www.valupage.com or link to it through the
     ValuPage Network's three classes of partners: retailer web sites,
     manufacturer web sites, and other high traffic sites, including America
     Online, Excite and Switchboard.

- -    Net income for the quarter included pre-tax losses from domestic new
     business ventures of $1.3 million, or four cents per share after tax. In
     the comparable quarter a year ago, net income reflected pre-tax losses from
     domestic new business ventures of $4.9 million, or 15 cents per share on an
     after-tax basis. For the fiscal year, pre-tax losses from domestic new
     business ventures were $6.3 million, or 20 cents per share after tax,
     versus $13.0 million, or 39 cents per share after tax, for fiscal 1997.

Based in St. Petersburg, Florida, Catalina Marketing Corporation provides a menu
of in-store electronic marketing programs to over 150 consumer goods companies.
The company's purchase-based, individually customized communications and
promotions reach more than 143 million U.S. shoppers in over 11,000 supermarkets
via the Catalina Marketing Network(R). The company consists of four business
units: Catalina Marketing Services, which markets the company's core electronic
marketing programs in the U.S.; Catalina Marketing International, which operates
Network programs in the UK, France, and Japan; Health Resource Publishing
Company, which delivers targeted incentives and advertising through customized
newsletters to pharmacy customers based on prescription purchases; and
SuperMarkets Online, Inc., a secure coupon vehicle which distributes ValuPageSM
promotions via the World Wide Web.

                                       ###

<PAGE>   4


                         CATALINA MARKETING CORPORATION
                             Selected Financial Data
                    (in thousands, except per share amounts)

<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------
                                                     Three Months                  Twelve Months
  Periods Ended March 31                         1998          1997           1998             1997
                                                 ----          ----           ----             ----

<S>                                           <C>            <C>            <C>             <C>      
     Revenue                                  $  54,061      $  46,054      $ 217,150       $ 172,143

     Direct Operating Expenses                   21,999         18,428         84,191          62,482

     Selling, General and Administrative         12,486         13,372         56,364          48,379

     Depreciation and Amortization                6,476          5,737         23,703          17,939

     Income from Operations                      13,100          8,517         52,892          43,343

     Interest Income/(Expense) and Other             28            378           (963)          1,224

     Minority Interest                               --            182             --             554

     Provision for Income Taxes                   5,001          3,631         19,058          17,880

     Net Income                               $   8,127      $   5,446      $  32,871       $  27,241

     Diluted:
     -------

     Earnings Per Share                       $    0.43      $    0.27      $    1.73       $    1.33

     Weighted Average Shares Outstanding         19,107         20,539         19,026          20,491


     Basic:
     -----

     Earnings Per Share                       $    0.44      $    0.28      $    1.78       $    1.39

     Weighted Average Shares Outstanding         18,523         19,715         18,417          19,650
- -----------------------------------------------------------------------------------------------------
</TABLE>

                               Selected Other Data
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------------
                                                                                      March 31       
                                                                                      --------       
                                                                                 1998         1997   
                                                                                 ----         ----   
<S>                                                                           <C>          <C>     
  Balance Sheet and Cash Flow (in thousands):                                                        
                                                                                                     
    Cash                                                                        $18,434      $13,698 
                                                                                                     
    Stockholders' Equity                                                         90,042       96,938 
                                                                                                     
    Twelve Month EBITDA                                                          76,595       61,282 
                                                                                                     
    Twelve Month EBITDA (Pro forma)*                                             80,090       62,712 
                                                                                                     
                                                                                                     
  U.S. Checkout Coupon Business:                                                                     
                                                                                                     
    Number of Stores at Quarter End                                              11,164       10,745 
                                                                                                     
    Net Stores Installed During Quarter / YTD                                   185/419        4/979 
                                                                                                     
    Promotions Printed During Quarter / YTD (in millions)                     543/2,564    581/2,310 
                                                                                                     
    Weekly Shopper Reach at Quarter End (in millions)                               143          144 
                                                                                                     
  International Checkout Coupon Business:                                                            
                                                                                                     
    Number of Stores at Quarter End                                               1,372          941 
                                                                                                     
    Net Stores Installed During Quarter / YTD                                    82/431      104/383 
                                                                                                     
    Promotions Printed During Quarter / YTD (in millions)                        76/412       62/230 
                                                                                                     
    Weekly Shopper Reach at Quarter End (in millions)                                20           18 
- -----------------------------------------------------------------------------------------------------
</TABLE>

*  Pro forma EBITDA for the year ended March 31, 1998 excludes $3.5 million in
   expense associated with the shutdown of Mexican operations during the quarter
   ended December 31, 1997. Comparably, pro forma EBITDA for the year ended
   March 31, 1997 excludes the effect of $1.4 million in expense ($2.0 million
   less $0.6 million in depreciation expense) incurred in shutting down the
   company's electronic coupon clearing operation during the fourth quarter of
   fiscal year 1997.


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