CATALINA MARKETING CORP/DE
SC 13G, 1998-02-20
ADVERTISING AGENCIES
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549



                                  SCHEDULE 13G



                    UNDER THE SECURITIES EXCHANGE ACT OF 1934

                               (AMENDMENT NO. 5)*


                         Catalina Marketing Corporation
          ------------------------------------------------------------
                                (Name of Issuer)

                     Common Stock, par value $.01 per share
          ------------------------------------------------------------
                         (Title of Class of Securities)

                                   148867 104
                         ------------------------------
                                 (CUSIP Number)


                                                                      _ 
Check the following box if a fee is being paid with this  statement  |_|. (A fee
is not required only if the filing person:  (1) has a previous statement on file
reporting  beneficial  ownership  of more  than  five  percent  of the  class of
securities  described  in Item 1;  and (2) has  filed  no  amendment  subsequent
thereto reporting  beneficial  ownership of five percent or less of such class.)
(See Rule 13d-7).

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosure provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes.)

<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 2 OF 12 PAGES        |
 -----------------------------                    -----------------------------
  
- --------- ----------------------------------------------------------------------
    1     NAME OF REPORTING PERSON
          S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

               Antaeus Enterprises, Inc.

- --------- ----------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                   
                                                            (a)  | |
                                                            (b)  |X|
                                                                   
- --------- ----------------------------------------------------------------------
    3     SEC USE ONLY



- --------- ----------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION

               Delaware

- ------------------------ -------------------------------------------------------
                   5     SOLE VOTING POWER
   NUMBER OF                  
                              1,054,794
    SHARES     
              ---------- -------------------------------------------------------
 BENEFICIALLY      6     SHARED VOTING POWER

   OWNED BY   

     EACH     ---------- -------------------------------------------------------
                   7     SOLE DISPOSITIVE POWER
  REPORTING    
                              1,054,794
   PERSON      
              ---------- -------------------------------------------------------
    WITH           8     SHARED DISPOSITIVE POWER



- ------------------------ -------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

               1,054,794

- --------- ----------------------------------------------------------------------
    10    CHECK HERE IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*



- --------- ----------------------------------------------------------------------
    11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

               5.7%

- --------- ----------------------------------------------------------------------
    12    TYPE OF REPORTING PERSON*

               CO

- --------- ----------------------------------------------------------------------

<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 3 OF 12 PAGES        |
 -----------------------------                    -----------------------------
  
- --------- ----------------------------------------------------------------------
    1     NAME OF REPORTING PERSON
          S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

               Sarah Beinecke Richardson

- --------- ----------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                   
                                                            (a)  | |
                                                            (b)  |X|
                                                                   
- --------- ----------------------------------------------------------------------
     3    SEC USE ONLY



- --------- ----------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION

               United States

- ------------------------ -------------------------------------------------------
                   5     SOLE VOTING POWER
   NUMBER OF                  
                              38,491
    SHARES     
              ---------- -------------------------------------------------------
 BENEFICIALLY      6     SHARED VOTING POWER

   OWNED BY              1,274,794 (Mrs. Richardson disclaims beneficial
                                   ownership of 1,054,794 shares -- see    
     EACH                          Item 4)
              ---------- -------------------------------------------------------
  REPORTING        7     SOLE DISPOSITIVE POWER

   PERSON                     38,491

    WITH      ---------- -------------------------------------------------------
                   8     SHARED DISPOSITIVE POWER
                          
                         1,274,794 (Mrs. Richardson disclaims beneficial
                                   ownership of 1,054,794 shares -- see
                                   Item 4)  
- ------------------------ -------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

               1,313,285

- --------- ----------------------------------------------------------------------
    10    CHECK HERE IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*



- --------- ----------------------------------------------------------------------
    11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

               7.1%

- --------- ----------------------------------------------------------------------
    12    TYPE OF REPORTING PERSON*

               IN

- --------- ----------------------------------------------------------------------

<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 4 OF 12 PAGES        |
 -----------------------------                    -----------------------------
  
- --------- ----------------------------------------------------------------------
    1     NAME OF REPORTING PERSON
          S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

               Frederick W. Beinecke

- --------- ----------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                   
                                                            (a)  | |
                                                            (b)  |X|
                                                                   
- --------- ----------------------------------------------------------------------
    3     SEC USE ONLY



- --------- ----------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION

               United States

- ------------------------ -------------------------------------------------------
                   5     SOLE VOTING POWER
   NUMBER OF                  
                              42,672
    SHARES     
              ---------- -------------------------------------------------------
 BENEFICIALLY      6     SHARED VOTING POWER

   OWNED BY              1,054,794 (Mr. Beinecke disclaims beneficial
                                   ownership of such shares -- see 
     EACH                          Item 4)
              ---------- -------------------------------------------------------
  REPORTING        7     SOLE DISPOSITIVE POWER

   PERSON                     42,672

    WITH      ---------- -------------------------------------------------------
                   8     SHARED DISPOSITIVE POWER
                          
                         1,054,794 (Mr. Beinecke disclaims beneficial
                                   ownership of such shares -- see 
                                   Item 4)
- ------------------------- ------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

               1,097,466

- --------- ----------------------------------------------------------------------
    10    CHECK HERE IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

               *

- --------- ----------------------------------------------------------------------
    11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

               5.9%

- --------- ----------------------------------------------------------------------
    12    TYPE OF REPORTING PERSON*

               IN

- --------- ----------------------------------------------------------------------

<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 5 OF 12 PAGES        |
 -----------------------------                    -----------------------------
  
- --------- ----------------------------------------------------------------------
    1     NAME OF REPORTING PERSON
          S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

               John B. Beinecke

- --------- ----------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                   
                                                            (a)  | |
                                                            (b)  |X|
                                                                   
- --------- ----------------------------------------------------------------------
    3     SEC USE ONLY



- --------- ----------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION

               United States

- ------------------------ -------------------------------------------------------
                   5     SOLE VOTING POWER
   NUMBER OF                  
                              34,626
    SHARES     
              ---------- -------------------------------------------------------
 BENEFICIALLY      6     SHARED VOTING POWER

   OWNED BY              1,054,794 (Mr. Beinecke disclaims beneficial
                                   ownership of such shares -- see
     EACH                          Item 4)
              ---------- -------------------------------------------------------
  REPORTING        7     SOLE DISPOSITIVE POWER

   PERSON                     34,626

    WITH      ---------- -------------------------------------------------------
                   8     SHARED DISPOSITIVE POWER
                          
                         1,054,794 (Mr. Beinecke disclaims beneficial
                                   ownership of such shares -- see 
                                   Item 4)
- ------------------------- ------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

               1,089,420

- --------- ----------------------------------------------------------------------
    10    CHECK HERE IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

               *

- --------- ----------------------------------------------------------------------
    11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

               5.9%

- --------- ----------------------------------------------------------------------
    12    TYPE OF REPORTING PERSON*

               IN

- --------- ----------------------------------------------------------------------

<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 6 OF 12 PAGES        |
 -----------------------------                    -----------------------------
  
- --------- ----------------------------------------------------------------------
    1     NAME OF REPORTING PERSON
          S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

               Frances Beinecke Elston

- --------- ----------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                   
                                                            (a)  | |
                                                            (b)  |X|
                                                                   
- --------- ----------------------------------------------------------------------
    3     SEC USE ONLY



- --------- ----------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION

               United States

- ------------------------ -------------------------------------------------------
                   5     SOLE VOTING POWER
   NUMBER OF                  
                              40,672
    SHARES     
              ---------- -------------------------------------------------------
 BENEFICIALLY      6     SHARED VOTING POWER

   OWNED BY              1,054,794 (Mrs. Elston disclaims beneficial
                                   ownership of such shares -- see 
     EACH                          Item 4)
              ---------- -------------------------------------------------------
  REPORTING        7     SOLE DISPOSITIVE POWER

   PERSON                     40,672

    WITH      ---------- -------------------------------------------------------
                   8     SHARED DISPOSITIVE POWER
                          
                         1,054,794 (Mrs. Elston disclaims beneficial
                                   ownership of such shares -- see
                                   Item 4)
- ------------------------- ------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

               1,095,466

- --------- ----------------------------------------------------------------------
    10    CHECK HERE IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

               *

- --------- ----------------------------------------------------------------------
    11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

               5.9%

- --------- ----------------------------------------------------------------------
    12    TYPE OF REPORTING PERSON*

               IN

- --------- ----------------------------------------------------------------------

<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 7 OF 12 PAGES        |
 -----------------------------                    -----------------------------
  
- --------- ----------------------------------------------------------------------
    1     NAME OF REPORTING PERSON
          S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

               William S. Beinecke

- --------- ----------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                   
                                                            (a)  | |
                                                            (b)  |X|
                                                                   
- --------- ----------------------------------------------------------------------
    3     SEC USE ONLY



- --------- ----------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION

               United States

- ------------------------ -------------------------------------------------------
                   5     SOLE VOTING POWER
   NUMBER OF                   
                              
    SHARES     
              ---------- -------------------------------------------------------
 BENEFICIALLY      6     SHARED VOTING POWER

   OWNED BY              1,054,794 (Mr. Beinecke disclaims beneficial
                                   ownership of such shares -- see 
     EACH                          Item 4)
              ---------- -------------------------------------------------------
  REPORTING        7     SOLE DISPOSITIVE POWER

   PERSON                     

    WITH      ---------- -------------------------------------------------------
                   8     SHARED DISPOSITIVE POWER
                          
                         1,054,794 (Mr. Beinecke disclaims beneficial
                                   ownership of such shares -- see 
                                   Item 4)
- ------------------------- ------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

               1,054,794

- --------- ----------------------------------------------------------------------
    10    CHECK HERE IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*

              

- --------- ----------------------------------------------------------------------
    11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

               5.7%

- --------- ----------------------------------------------------------------------
    12    TYPE OF REPORTING PERSON*

               IN

- --------- ----------------------------------------------------------------------

<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 8 OF 12 PAGES        |
 -----------------------------                    -----------------------------

               The  original  Schedule 13G dated  February  11, 1993,  the first
amendment dated February 14, 1994, the second amendment dated February 13, 1995,
the third amendment  dated February 13, 1996 and the fourth  amendment dated May
9, 1997 (collectively,  together with this fifth amendment,  the "Schedule 13G")
are hereby  amended by deleting  Items 1(b),  2(b) and 4 in their  entirety  and
inserting in their place Items 1(b), 2(b) and 4 as set forth below:

Item 1(b).     ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES
               -----------------------------------------------

               11300 9th Street North
               St. Petersburg, FL 33716

Item 2(b).     ADDRESS OF PRINCIPAL BUSINESS OFFICER
               -------------------------------------

               The address of Antaeus  Enterprises,  Inc. is Suite 2200, 99 Park
Avenue,  New York, NY 10016.  The business  address of all other persons  filing
this Schedule 13G is c/o Antaeus Enterprises,  Inc., Suite 2200, 99 Park Avenue,
New York, NY 10016.

Item 4.        OWNERSHIP
               ---------

               Antaeus  Enterprises,  Inc.  ("Antaeus") owns 1,054,794 shares of
common stock, par value $.01 per share, of Catalina  Marketing  Corporation (the
"Common Stock")  (approximately 5.7% of the outstanding shares of Common Stock),
as to which it has sole voting and  dispositive  power.  Frederick W.  Beinecke,
John B.  Beinecke,  William  S.  Beinecke,  Frances  Beinecke  Elston  and Sarah
Beinecke Richardson may be deemed to be affiliates of Antaeus.  Such persons may
be deemed to have shared voting and dispositive power with respect to the shares
of Common  Stock owned by Antaeus.  Each of such  persons  disclaims  beneficial
ownership of the shares of Common Stock owned by Antaeus.

               Sarah Beinecke  Richardson  serves as one of three co-trustees of
four  trusts,  which,  in the  aggregate,  own  220,000  shares of Common  Stock
(approximately  1.2% of the outstanding shares of Common Stock), as to which she
has shared voting and dispositive power. Sarah Beinecke Richardson may be deemed
to have shared  voting and  dispositive  power as to, and  disclaims  beneficial
ownership  of,  the  1,054,794  shares of  Common  Stock  beneficially  owned by
Antaeus. Antaeus' ownership of shares of Common Stock is more fully described in
the first  paragraph of this Item 4. Sarah  Beinecke  Richardson  owns  directly
38,491  shares  of  Common  Stock   (representing   approximately  0.2%  of  the
outstanding  shares  of  Common  Stock),  as to which  she has sole  voting  and
dispositive power. The aggregate number of shares of Common Stock reported to be
beneficially   owned  by  Sarah  Beinecke   Richardson  and  the  percentage  of
outstanding shares of Common Stock represented by such shares of Common Stock is
set forth on page 3 hereof  (which  number  includes  all shares of Common Stock
referred to in this paragraph).

               Frederick W. Beinecke owns directly 42,672 shares of Common Stock
(representing  approximately 0.2% of the outstanding shares of Common Stock), as
to which he has sole voting and dispositive power.  Frederick W. Beinecke may be
deemed  to have  shared  voting  and  dispositive  power  as to,  and  disclaims
beneficial ownership of, the 1,054,794 shares of Common Stock beneficially owned
by Antaeus. Antaeus' ownership of shares of Common Stock is more fully described
in the first paragraph of this Item 4. The aggregate  number of shares of Common
Stock  reported  to be  beneficially  owned by  Frederick  W.  Beinecke  and the

<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 9 OF 12 PAGES        |
 -----------------------------                    -----------------------------

percentage of outstanding  shares of Common Stock  represented by such shares of
Common Stock is set forth on page 4 hereof (which number  includes all shares of
Common Stock referred to in this paragraph).

               John B.  Beinecke  owns  directly  34,626  shares of Common Stock
(representing  approximately 0.2% of the outstanding shares of Common Stock), as
to which he has sole  voting and  dispositive  power.  John B.  Beinecke  may be
deemed  to have  shared  voting  and  dispositive  power  as to,  and  disclaims
beneficial ownership of, the 1,054,794 shares of Common Stock beneficially owned
by Antaeus. Antaeus' ownership of shares of Common Stock is more fully described
in the first paragraph of this Item 4. The aggregate  number of shares of Common
Stock reported to be  beneficially  owned by John B. Beinecke and the percentage
of outstanding shares of Common Stock represented by such shares is set forth on
page 5 hereof (which number  includes all shares of Common Stock  referred to in
this paragraph).

               Frances  Beinecke  Elston owns  directly  40,672 shares of Common
Stock  (representing  approximately  0.2% of the  outstanding  shares  of Common
Stock), as to which she has sole voting and dispositive power.  Frances Beinecke
Elston  may be deemed to have  shared  voting and  dispositive  power as to, and
disclaims  beneficial  ownership  of,  the  1,054,794  shares  of  Common  Stock
beneficially  owned by Antaeus.  Antaeus' ownership of shares of Common Stock is
more fully described in the first paragraph of this Item 4. The aggregate number
of shares of Common Stock reported to be beneficially  owned by Frances Beinecke
Elston,  and the percentage of outstanding shares of Common Stock represented by
such shares is set forth on page 6 hereof (which  number  includes all shares of
Common Stock referred to in this paragraph).

               William S.  Beinecke  does not have sole  voting and  dispositive
power as to any shares of Common  Stock.  William S.  Beinecke  may be deemed to
have  shared  voting  and  dispositive  power as to,  and  disclaims  beneficial
ownership  of,  the  1,054,794  shares of  Common  Stock  beneficially  owned by
Antaeus. Antaeus' ownership of shares of Common Stock is more fully described in
the first  paragraph  of this Item 4. The  aggregate  number of shares of Common
Stock  reported  to be  beneficially  owned  by  William  S.  Beinecke,  and the
percentage of outstanding  shares of Common Stock  represented by such shares is
set forth on page 7 hereof  (which  number  includes  all shares of Common Stock
referred to in this paragraph).

               In the  aggregate,  the  persons  filing this  Schedule  13G (the
"Beinecke   Group")   beneficially   own  1,431,255   shares  of  Common  Stock,
representing  approximately 7.8% of the outstanding shares of Common Stock. Each
of the persons  filing this Schedule 13G disclaims  membership in any group with
respect to shares of Common Stock.  Percentages of outstanding  shares of Common
Stock  represented by shares of Common Stock  beneficially  owned by a member of
the Beinecke Group set forth herein are computed  based on 18,451,512  shares of
Common Stock outstanding as of December 31, 1997.

<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 10 OF 12 PAGES       |
 -----------------------------                    -----------------------------

SIGNATURE
- ---------

               After  reasonable  inquiry  and to the best of my  knowledge  and
belief,  I certify  that the  information  set forth in this  statement is true,
complete and correct.

Date:  February 20, 1998


                                        ANTAEUS ENTERPRISES, INC.


                                        By:  /S/ FREDERICK W. BEINECKE
                                             ----------------------------
                                             Name:  Frederick W. Beinecke
                                             Title: President


                                        /S/ FREDERICK W. BEINECKE 
                                        ---------------------------------
                                        Frederick W. Beinecke


                                                      *
                                        ---------------------------------
                                        Frances Beinecke Elston


                                                      *
                                        ---------------------------------
                                        John B. Beinecke


                                                      *
                                        ---------------------------------
                                        Sarah Beinecke Richardson


                                                      *
                                        ---------------------------------
                                        William S. Beinecke



                                        *By: /S/ CANDACE K. BEINECKE
                                             ----------------------------
                                             (Candace K. Beinecke,
                                             Attorney-in-fact)


<PAGE>

 -----------------------------                    ----------------------------- 
 | CUSIP NO. 148867 104      |         13G        | PAGE 11 OF 12 PAGES       |
 -----------------------------                    -----------------------------


                                         INDEX TO EXHIBITS


<TABLE>
<CAPTION>
                                                                                   PAGE
                                                                                   ----
<S>          <C>                                                                   <C>
Exhibit B    Powers of Attorney of Sarah Beinecke Richardson, Frances Beinecke     Incorporated by
             Elston, John B. Beinecke and William S. Beinecke                      reference to 
                                                                                   Exhibit B of
                                                                                   original
                                                                                   Schedule 13G
                                                                                   dated February
                                                                                   11, 1993

</TABLE>



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