BELL SPORTS CORP
DEF 14A, 1996-10-10
SPORTING & ATHLETIC GOODS, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [  ]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential,  for  Use  of  the  Commission  Only  (as  permitted  by  Rule
    14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                               Bell Sports Corp.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1) Title of each class of securities to which transaction applies:
  
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2) Aggregate number of securities to which transaction applies:
  
   -----------------------------------------------------------------------------

3) Per unit price or other underlying value of transaction  computed pursuant to
   Exchange  Act Rule 0-11  (set  forth the  amount on which the  filing  fee is
   calculated and state how it was determined):
  
   -----------------------------------------------------------------------------

4) Proposed maximum aggregate value of transaction:
  
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5) Total fee paid:

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[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange  Act Rule
    0-11(a)(2)  and  identify the filing for which the  offsetting  fee was paid
    previously.  Identify the previous filing by registration  statement number,
    or the form or schedule and the date of its filing.

    1) Amount previously paid:
    
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    2) Form, Schedule or Registration No.

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    3) Filing party:

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    4) Date filed:

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<PAGE>
                               [BELL SPORTS LOGO]

                                BELL SPORTS CORP.
                          15170 N. HAYDEN RD., SUITE 1
                            SCOTTSDALE, ARIZONA 85260
                                 (602) 951-0033

Dear Stockholder:

   You are cordially  invited to attend the 1996 Annual Meeting of  Stockholders
of Bell Sports Corp. to be held at 10:00 a.m.  local time on Thursday,  November
21, 1996,  at the  Marriott  Mountain  Shadows  Resort,  5641 E. Lincoln  Drive,
Scottsdale,  Arizona 85253.  Directions to the Marriott  Mountain Shadows Resort
are included at the back of the accompanying Proxy Statement.

   The  matters to be  considered  at the  meeting  are  described  in the Proxy
Statement.  Regardless  of your plans for  attending in person,  it is important
that your shares be represented at the meeting. Therefore, please mark, date and
sign the  enclosed  proxy card and  return it in the  enclosed,  business  reply
envelope.  This will enable you to vote on the business to be transacted whether
or not you attend the meeting.

   We hope that you can attend the 1996 Annual Meeting.

                                        Sincerely,

                                        /s/ TERRY G. LEE

                                        TERRY G. LEE
                                        Chairman and
                                        Chief Executive Officer

October 10, 1996
<PAGE>
                              BELL SPORTS CORP.

                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                       TO BE HELD ON NOVEMBER 21, 1996

TO OUR STOCKHOLDERS

   The Annual  Meeting of  Stockholders  (the  "Annual  Meeting") of Bell Sports
Corp., a Delaware corporation (the "Company"),  will be held at 10:00 a.m. local
time on Thursday,  November 21, 1996, at the Marriott  Mountain  Shadows Resort,
5641 E. Lincoln Drive, Scottsdale,  Arizona 85253 for the following purposes: 

      1. To elect three (3) members of the Board of  Directors of the Company to
   serve three years;

      2. To elect one (1)  member of the Board of  Directors  of the  Company to
   serve one year;

      3. To approve an  amendment  to the Restated and Amended Bell Sports Corp.
   1993 Outside  Directors  Stock Option Plan providing for the payment of Board
   member  retainer  fees in stock  options in lieu of cash and to increase  the
   number of shares issuable thereunder;

      4. To ratify the appointment of Price Waterhouse LLP as independent public
   accountants for the Company for its fiscal year ending June 28, 1997; and

      5. To transact such other  business as may properly come before the Annual
   Meeting or any adjournment or postponement thereof.

   Only  stockholders  of record at the close of business on September  27, 1996
are  entitled  to  receive  notice of and to vote at the  Annual  Meeting or any
adjournment  or  postponement   thereof.  Your  attention  is  directed  to  the
accompanying proxy card, Proxy Statement and 1996 Annual Report to Stockholders.
Whether or not you plan to attend the Annual Meeting in person, you are urged to
specify  your voting  preferences  by marking,  dating and signing the  enclosed
proxy card and returning it in the enclosed business reply envelope. If you wish
to vote in accordance with the Directors' recommendations, all you need to do is
date and sign the proxy card and return it in such  envelope.  If you attend the
Annual Meeting and wish to vote in person,  you may withdraw your proxy and vote
your shares personally.

   A  complete  list of the  holders  of record of the  Company's  Common  Stock
entitled  to vote at the  Annual  Meeting  will  be open to  examination  during
ordinary business hours at the Company's headquarters located at 15170 N. Hayden
Rd.,  Suite 1,  Scottsdale,  Arizona  85260  for 10 days  preceding  the  Annual
Meeting, by any stockholder of the Company for any purpose germane to the Annual
Meeting.  



                                   By Order of the Board of Directors

                                   /s/ HOWARD A. KOSICK

                                   HOWARD A. KOSICK
                                   Executive  Vice President, 
                                   Chief Financial Officer, 
                                   Secretary and Treasurer

Scottsdale, Arizona
October 10, 1996
<PAGE>
                              BELL SPORTS CORP.

                               PROXY STATEMENT
                    FOR THE ANNUAL MEETING OF STOCKHOLDERS
                       TO BE HELD ON NOVEMBER 21, 1996

                             GENERAL INFORMATION

   This Proxy  Statement  (the  "Proxy  Statement")  is being  furnished  to the
holders of Common Stock, $.01 par value ("Common Stock"),  of Bell Sports Corp.,
a Delaware  corporation (the "Company"),  in connection with the solicitation of
proxies by the Board of Directors  (the "Board of  Directors" or the "Board") of
the Company for use at the 1996 Annual Meeting of Stockholders of the Company to
be held at 10:00 a.m. local time on Thursday, November 21, 1996, at the Marriott
Mountain Shadows Resort, 5641 E. Lincoln Drive, Scottsdale, Arizona 85253 and at
any and all adjournments or postponements  thereof (the "Annual  Meeting").  The
Company's  principal executive offices are located at 15170 N. Hayden Rd., Suite
1, Scottsdale, Arizona 85260.

   Each holder of Common  Stock at the close of business on  September  27, 1996
(the "Record  Date") is entitled to receive  notice of and to vote at the Annual
Meeting.  At the close of business  on the Record  Date,  there were  13,700,960
shares of Common Stock outstanding, each of which entitles the registered holder
thereof to one vote.

   If you are unable to attend the Annual  Meeting,  you may vote by proxy.  The
proxies will vote your shares  according to your  instructions.  If you return a
properly  signed  and dated  proxy  card but do not mark a choice on one or more
items, your shares will be voted in accordance with the  recommendations  of the
Board of  Directors as set forth in this Proxy  Statement.  The proxy card gives
authority  to the proxies to vote your shares in their  discretion  on any other
matter presented at the Annual Meeting.

   You may revoke  your proxy at any time prior to voting at the Annual  Meeting
by delivering  written  notice to the Secretary of the Company,  by submitting a
subsequently dated proxy card or by attending and voting in person at the Annual
Meeting.

   The Company will bear the cost of preparing,  handling,  printing and mailing
this Proxy Statement,  the accompanying  proxy card and any additional  material
which may be  furnished  to holders  of Common  Stock,  and the  actual  expense
incurred by brokerage  houses,  fiduciaries  and  custodians in forwarding  such
materials  to  beneficial  owners  of  Common  Stock  held in their  names.  The
solicitation  of proxies will be made by the use of the mails and through direct
communication  with certain holders of Common Stock or their  representatives by
officers,  directors or employees of the Company who will receive no  additional
compensation for such solicitation. This Proxy Statement was first sent or given
to holders of Common Stock on or about October 10, 1996.

                              VOTING INFORMATION

   The  holders of a  majority  of the shares of Common  Stock  outstanding  and
entitled to vote must be present in person or represented by proxy at the Annual
Meeting in order for a quorum to be present.

   A holder of Common Stock may,  with respect to the election of directors  (i)
vote for the election of all named director nominees, (ii) withhold authority to
vote for all named director nominees or (iii) vote for the election of all named
director  nominees  other than any  nominee  with  respect to whom the holder of
Common Stock  withholds  authority to vote by so indicating  in the  appropriate
space on the proxy  card.  A holder of Common  Stock  may,  with  respect to the
proposal to amend the Bell  Sports  Corp.  Restated  and  Amended  1993  Outside
Directors  Stock  Option Plan (the "1993  Plan") and the  proposal to ratify the
appointment  of  Price  Waterhouse  LLP,  vote  "FOR"  such  proposal,  (2) vote
"AGAINST" such proposal or (3) "ABSTAIN" from voting on such proposal.

   Properly  executed  proxy cards that are received by the Company prior to the
Annual Meeting and not revoked, will be voted as directed therein on all matters
presented at the Annual Meeting. In the
                                        1
<PAGE>
absence of specific  direction  from a holder of Common  Stock,  proxies will be
voted for the  election  of all named  director  nominees,  for  approval of the
proposed  amendment to the 1993 Plan and for approval of the ratification of the
appointment  of  Price  Waterhouse  LLP  as  the  Company's  independent  public
accountants.  If a proxy card  indicates  that all or a portion of the shares of
Common Stock  represented by such proxy card are not being voted with respect to
a particular proposal,  such non-voted shares will not be considered present and
entitled to vote on such  proposal,  although such shares of Common Stock may be
considered  present and entitled to vote on other proposals,  and will count for
the purpose of determining the presence of a quorum at the Annual Meeting.

                  ELECTION OF DIRECTORS (PROPOSALS 1 AND 2)

   The Board of Directors currently consists of nine persons and is divided into
three  classes.  The  terms of the Class II  Directors  expire  with the  Annual
Meeting.  Each of the  nominees for Class II  Director,  if elected,  will serve
three years until the 1999 Annual Meeting of Stockholders  and until a successor
has been elected and qualified.  The nominee for Class III Director, if elected,
will serve one year until the 1997 Annual  Meeting of  Stockholders  and until a
successor  has been  elected and  qualified.  The current  Class III and Class I
Directors  will  continue  in office  until the 1997 and 1998  Annual  Meetings,
respectively.

   Unless otherwise instructed, the proxy holders will vote the proxies received
by them FOR the three Class II nominees  of the Board of  Directors  named below
and FOR the one Class III nominee of the Board of Directors named below. Holders
of  Common  Stock do not have the right to  cumulate  votes in the  election  of
directors.  Directors  are  elected  by a  plurality  of the votes  cast.  Thus,
assuming a quorum is present,  with  respect to  Proposal  1, the three  persons
receiving  the  greatest  number of votes will be elected to serve as members of
Class II of the Board of Directors  and,  with respect to Proposal 2, the person
receiving  the greatest  number of votes will be elected to serve as a member of
Class III of the Board of Directors. Accordingly,  non-votes with respect to the
election of directors  will not affect the outcome of the election of directors.
In the event that any nominee of the Company is unable or declines to serve as a
director at the time of the Annual  Meeting,  the proxies  will be voted for any
nominee who shall be  designated  by the Board of Directors to fill the vacancy.
It is not expected that any nominee will be unable or will decline to serve as a
director.  In the event that  additional  persons are  nominated for election as
directors, the proxy holders intend to vote all proxies received by them FOR the
nominees recommended by the Board of Directors.

   CB Capital Investors,  Inc., a Delaware corporation ("CBCI"), Harry H. Manko,
Stephen A. Silverstein and the Company are parties to a Post-Merger Stockholders
Agreement (the "Post-Merger  Stockholders Agreement") pursuant to which CBCI and
Messrs.  Manko and Silverstein  have agreed,  among other things,  to vote their
shares  of  Common  Stock  in  favor  of the  election  of each of the  nominees
proposed,  recommended or otherwise supported by the Board of Directors, subject
to such stockholders'  right to withhold such vote with respect to not more than
one such nominee,  in the aggregate,  in their sole discretion.  The Post-Merger
Stockholders  Agreement also contains certain limitations on the acquisition and
disposition of shares of Common Stock by CBCI and Messrs. Manko and Silverstein.
The Post- Merger Stockholders  Agreement was entered into in connection with the
merger  (the  "AMRE  Merger")  of a  subsidiary  of  the  Company  and  American
Recreation  Company  Holdings,  Inc.  ("AMRE"),  pursuant to which AMRE became a
wholly-owned subsidiary of the Company. The AMRE Merger was completed on July 3,
1995.  Mr.  Manko is a Director  and Vice  Chairman  of the  Company.  Arnold L.
Chavkin,  a Director  of the  Company,  is a General  Partner  of Chase  Capital
Partners  ("CCP"),  an affiliate of CBCI.  Michael R. Hannon,  a Director of the
Company,  is a Principal of CCP. As of September 27, 1996,  CBCI owned 2,283,414
shares of Common  Stock,  representing  16.7% of the shares of Common Stock then
outstanding.  As of  that  same  date,  Mr.  Manko  and  Mr.  Silverstein  owned
beneficially   360,306  and  150,000  shares  of  Common  Stock,   respectively,
representing  2.6% and 1.1%,  respectively,  of the shares of Common  Stock then
outstanding.  It is expected  that all shares of Common  Stock owned by CBCI and
Messrs.  Manko and Silverstein will be voted FOR the election of the nominees of
the Board of Directors named below. The obligation of CBCI and Messrs. Manko and
Silverstein under the Post-Merger Stockholders Agreement to vote their shares as
described  above  applies  with  respect to each  election of  directors  of the
Company conducted prior to January 3, 1998.
                                        2
<PAGE>
   THE BOARD OF DIRECTORS  RECOMMENDS A VOTE FOR ELECTION OF THE NAMED  NOMINEES
AS DIRECTORS OF THE COMPANY (PROPOSALS 1 AND 2).

NOMINEES FOR DIRECTORS

  CLASS II -- NOMINEES TO SERVE THREE YEARS:

   Frederick W. Winter,  Director, age 51. Mr. Winter has been a Director of the
Company  since  October  1991.  Mr.  Winter  has been the Dean of the  School of
Management  at the State  University  of New York at Buffalo  since May 1994. He
previously  was the Head of the  Department  of Business  Administration  at the
University of Illinois from 1986 to 1993. Mr. Winter is also a Director of Alkon
Corporation and Rand Capital Corp.

   Kenneth K. Harkness,  Director,  age 62. Mr.  Harkness has been a Director of
the Company since February 1992. Mr.  Harkness is part owner and Chief Executive
Officer of Ceratech Holdings (a giftware holding company). From February 1996 to
July 1996, Mr. Harkness was an independent management consultant.  From December
1994 until January 1996, he was President of Cirgon  Technologies.  Mr. Harkness
was the Chief  Executive  Officer of Ramco  Industries,  Inc. from December 1993
until August 1994, an  independent  management  consultant  during 1993, and the
Chief Executive Officer and a Director of Guidance Technologies,  Inc. from 1989
through 1992.

   Harry H. Manko,  Director  and Vice  Chairman,  age 69. Mr.  Manko has been a
Director of the Company  and the Vice  Chairman of the Company  since July 1995.
Mr.  Manko  headed AMRE and its  predecessors  for 41 years.  Mr.  Manko  became
Chairman of the Board and a Director  of AMRE in April 1993.  From 1984 to 1993,
Mr.  Manko was  President  and Chief  Executive  Officer of American  Recreation
Group,  L.P.  ("ARG"),  a predecessor of AMRE. Mr. Manko currently serves as the
President and Treasurer of the Bicycle  Wholesale  Distributor  Association.  He
formerly served as the President of the Bicycle Institute of America.  

  Class III -- Nominee to Serve One Year

   Arnold L. Chavkin,  Director,  age 45. Mr. Chavkin has been a Director of the
Company since July 1995.  Mr.  Chavkin  served as a Director of AMRE since April
1993.  Mr.  Chavkin is a General  Partner of CCP and the  President  of Chemical
Investments,  Inc. ("CII"),  an affiliate of CCP. Mr. Chavkin has been a General
Partner of CCP since  January 1992 and has served as the  President of CII since
March 1991. CII is an affiliate of The Chase Manhattan Corporation.  Mr. Chavkin
is also a Director of Reading & Bates Corporation, American Radio Systems, Inc.,
Wireless One, Inc. and  Forcenergy Gas  Exploration,  Inc. Prior to joining CII,
Mr. Chavkin was a specialist in investment and merchant banking at Chemical Bank
for six years.

MEMBERS OF BOARD OF DIRECTORS CONTINUING IN OFFICE 

  Class III -- Serving  Until 1997 Annual Meeting:

   Phillip D. Matthews,  Director,  age 58. Mr.  Matthews has been a Director of
the Company since November 1989.  Mr.  Matthews is a business  consultant to the
Company and other  companies and is Chairman of the  Executive  Committee of the
Board of Wolverine World Wide, Inc. (a footwear  manufacturer  and retailer) and
Chairman of the Reliable Company (a laundry  equipment  service  provider).  Mr.
Matthews   is  also  a  Director   of  H.F.   Ahmanson  &  Company  and  several
privately-held companies.

   Christopher Wright,  Director,  age 39. Mr. Wright has been a Director of the
Company since November  1989.  Mr. Wright is an Executive  Director of Klienwort
Benson Limited.,  an English merchant bank with which he has been employed since
1978 and an Executive Vice President of Dresdner Kleinwort Benson North America.
He is General Manager of Kleinwort Benson (USA) Inc., the investment  advisor to
The KB Mezzanine Fund, L.P.,  which is a stockholder of the Company.  Mr. Wright
is also a Director of Roper  Industries,  Inc. (a fluid  handling  and  controls
company). 

  Class I -- Serving Until 1998 Annual Meeting:

   Terry G. Lee, Director, Chairman and Chief Executive Officer, age 47. Mr. Lee
also served as President of the Company until the completion of the AMRE Merger.
He joined Bell  Helmets,  Inc. (a  predecessor  of the Company) as President and
Chief  Operating  Officer and a Director  in 1984,  and became  Chief  Executive
Officer in 1986. He was also a stockholder of and consultant to Echelon Sports
                                        3
<PAGE>
Corporation  (a  predecessor  of the Company)  prior to its  acquisition  by the
Company in 1989. Mr. Lee became Chief Executive Officer,  President and Chairman
of the Company in November 1989.

   W. Leo Kiely  III,  Director,  age 49. Mr.  Kiely has been a Director  of the
Company since January 1995. Mr. Kiely has been the President and Chief Operating
Officer of Coors  Brewing  Company  since March 1993.  From 1982 until he joined
Coors,  Mr. Kiely oversaw various  operations at Frito-Lay Inc., a subsidiary of
PepsiCo,  Inc. Mr. Kiely serves on the Wharton Marketing  Advisory Board and the
Wharton Graduate Executive Board.

   Michael R. Hannon,  Director,  age 36. Mr.  Hannon has been a Director of the
Company  since July 1995.  Mr.  Hannon  served as a Director of AMRE since April
1993 and has been a Principal of CVP, an affiliate of CBCI,  since January 1992.
From  January  1988 to January  1992,  Mr.  Hannon was an officer of CBC Capital
Partners,  Inc.,  an affiliate of CCP.  CCP and CBC Capital  Partners,  Inc. are
affiliates of The Chase Manhattan Corporation.  Mr. Hannon is also a director of
several privately-held companies.

DIRECTORS MEETINGS AND COMMITTEES

   The Board of Directors held 5 meetings during the Company's fiscal year ended
June 29,  1996  ("Fiscal  1996"),  including  4 regular  meetings  and 1 special
meeting.  No Director  attended  fewer than 75% of the  meetings of the Board or
committees thereof on which he served except for Mr. Chavkin.

   The Board of Directors has an Audit  Committee  comprised of Messrs.  Winter,
Wright and  Hannon.  The Audit  Committee  reviews  the results and scope of the
audit  and  other  services  provided  by  the  Company's   independent   public
accountants and recommends the appointment of independent  public accountants to
the Board of Directors.  See "Ratification of Appointment of Independent  Public
Accountants". The Audit Committee met 2 times during Fiscal 1996.

   The Board of  Directors  has a  Compensation  Committee  comprised of Messrs.
Matthews,  Chavkin, Harkness, and Kiely. The Compensation Committee approves all
executive compensation other than certain matters relating to stock options. The
Compensation Committee met six times during Fiscal 1996.

   The Board of Directors has a Management Stock Incentive  Committee  comprised
of Messrs. Matthews, Chavkin, Kiely and Harkness. The Management Stock Incentive
Committee has  responsibility  for granting stock options to eligible members of
management under, and otherwise administers,  the Company's Restated and Amended
1991 Management Stock Incentive Plan (the "1991 Plan"), its Restated and Amended
1992  Management  Stock  Incentive  Plan (the "1992  Plan"),  and its 1996 Stock
Option Plan (the "1996 Plan"). The Management Stock Incentive Committee met five
times during Fiscal 1996.

   The Board of Directors has an Outside  Directors Stock Option  Committee with
Mr.  Lee as its sole  member.  The  Outside  Directors  Stock  Option  Committee
administers  the 1993 Plan.  If the  proposal  to amend the 1993 Plan  presented
herein is approved, the 1993 Plan will be administered by the Board of Directors
instead of the Outside  Directors  Stock Option  Committee.  Recipients of stock
options  under  the 1993  Plan and the  timing  and  terms  of all  grants  made
thereunder  are  determined  in the manner set forth in the 1993 Plan and not in
the  discretion  of the  administrators  of the  1993  Plan.  See  "Approval  of
Amendment to the 1993 Outside Directors Stock Option Plan."

   The Board has no nominating committee. Selection of nominees for the Board is
made by the entire Board of Directors.  The names of potential  nominees for the
Company's Board should be directed to the Company's Secretary, Howard A. Kosick,
at Bell Sports Corp., 15170 N. Hayden Rd., Suite 1, Scottsdale, Arizona 85260.

   Members of the Board of Directors  who are  employees or  consultants  to the
Company did not receive compensation for services on the Board or any committees
thereof during Fiscal 1996. Other  non-employee  directors  received a quarterly
retainer of $1,500 plus $1,000 for each Board meeting they  attended.  In Fiscal
1996, Mr Matthews  received  aggregate  compensation  of $60,000 for  consulting
services provided to the Company.

   If the  proposal to amend the 1993 Plan  presented  herein is  approved,  the
quarterly  retainer  fee will no  longer  be paid in cash and each  non-employee
director  (including  any who serve as  consultants to the Company) will receive
annually in lieu thereof an immediately exercisable option to purchase Common
                                        4
<PAGE>
Stock granted under the 1993 Plan, with an exercise price per share equal to 50%
of the fair market  value of a share of Common  Stock on the date of grant.  The
number of shares of Common Stock  subject to each such option will be determined
by dividing  $10,000 by 50% of the fair market  value of a share of Common Stock
on the date of grant.  For purposes of the 1993 Plan, the fair market value of a
share of Common Stock on a given day is deemed to be the average of the high and
low sales  prices of a share of Common  Stock as  reported  by The Nasdaq  Stock
Market for that day. See  "Approval  of Amendment to the 1993 Outside  Directors
Stock  Option  Plan." The $1,000  meeting fee will  continue to be paid in cash,
regardless  of  whether  the  proposed  1993  Plan   amendment  is  approved  by
stockholders.  All directors are reimbursed for expenses  incurred in connection
with their services as directors of the Company.

   In addition,  pursuant to the terms of the 1993 Plan  previously  approved by
stockholders,  and without regard to whether the proposed 1993 Plan amendment is
approved by stockholders,  each non-employee  director of the Company (including
any who serve as  consultants  to the  Company)  receives  an option to purchase
2,000 shares of Common Stock on the date of each annual meeting of stockholders,
assuming  the  continued  service  of such  person  as a  non-employee  director
immediately   following  such  meeting.  Any  person  commencing  service  as  a
non-employee  director will also receive,  upon commencement of such service, an
option to purchase  5,000  shares of Common  Stock.  Each stock  option  granted
pursuant to the terms of the 1993 Plan  described in this paragraph has (or will
have) an exercise  price per share equal to the fair market  value of a share of
Common  Stock  on the  date of  grant,  becomes  (or  will  become)  exercisable
incrementally  in equal amounts on the first three  anniversaries of its date of
grant,  and in the event of (i) the dissolution or liquidation of the Company or
(ii) under certain circumstances, the reorganization, merger or consolidation of
the Company, will become exercisable in full.
                                        5
<PAGE>
                         EXECUTIVE OFFICER COMPENSATION
GENERAL

   This section of the Proxy Statement sets forth certain information pertaining
to compensation of the Chief Executive Officer of the Company and the five other
most highly  compensated  executive  officers of the Company  during Fiscal 1996
(collectively, the "Named Executive Officers"):

SUMMARY COMPENSATION TABLE

   The table below summarizes the annual and long-term compensation paid to each
of the Named Executive  Officers for all services rendered to the Company during
the last  three  fiscal  years,  in  accordance  with  Securities  and  Exchange
Commission ("SEC") rules relating to disclosure of executive compensation.
<TABLE>
<CAPTION>
                                                                               LONG-TERM
                                                                              COMPENSATION
                                              ANNUAL COMPENSATION                AWARDS
                                        ------------------------------------ --------------
                                                                               SECURITIES
         NAME AND            FISCAL                            OTHER ANNUAL    UNDERLYING      ALL OTHER
    PRINCIPAL POSITION        YEAR      SALARY       BONUS   COMPENSATION(1) OPTIONS (#)(2) COMPENSATION(3)
    ------------------        ----      ------       -----   --------------- -------------- ---------------
<S>                           <C>      <C>          <C>       <C>               <C>            <C>
Terry G. Lee ................ 1996     $ 375,027        --          --          100,000        $  2,124
  Chairman and Chief          1995       365,385        --    $   46,669        248,938           4,030
  Executive Officer           1994       324,257    $193,000     104,134         21,000           4,287

Harry H. Manko .............. 1996     $ 352,296        --    $  684,200(4)      35,000        $  3,644
  Vice Chairman

Mary J. George .............. 1996     $ 207,069        --    $  167,726        125,000        $  1,626
  President -- North America. 1995       101,269        --         1,000         25,000           1,200

Robert Alan McCaughen........ 1996     $ 260,524(5)                 --           10,000            --
  President -- Canada

Howard A. Kosick ............ 1996     $ 165,016        --          --           50,000        $  4,181
  Executive Vice-President,   1995       170,959    $ 50,000  $   49,813        136,425           4,243
  Chief Financial Officer,    1994       140,962      73,125        --           20,000           3,648
  Secretary and Treasurer

Stephen A. Silverstein....... 1996     $ 337,541        --    $1,101,864(4)      45,000        $866,626
  President and Chief
  Operating Officer(6)
</TABLE>
- ------------------
(1) The Fiscal 1996 amounts include, in part, relocation  reimbursements paid by
    the Company to Ms. George of $163,326,  which includes a non-taxable  amount
    of $5,846.  Mr. Lee's Fiscal 1995 amount includes,  in part, payment of auto
    expenses  totaling $26,776 and club dues of $18,392.  The Fiscal 1995 amount
    includes  relocation  reimbursements  paid by the  Company to Mr.  Kosick of
    $49,813. The Fiscal 1994 amounts includes relocation  reimbursements paid by
    the Company to Mr. Lee of $82,798.
(2) Certain Fiscal 1996 and Fiscal 1995 amounts include the grant of replacement
    stock options. See "Ten-Year Option Repricing."
(3) The Fiscal 1996 amounts include the following  annual Company  contributions
    to the Bell Sports Corp.  Employees'  Retirement  and 401(k)  Plan:  Mr. Lee
    $1,803,  Mr. Manko $3,644,  Ms. George $1,298,  Mr. Kosick  $3,993,  and Mr.
    Silverstein  $3,626. The Fiscal 1996 amounts also include the following life
    insurance  premiums paid by the Company:  Mr. Lee $321, Ms. George $328, and
    Mr. Kosick $188.  The Fiscal 1996 amount for Mr.  Silverstein  also includes
    $863,000  paid by the Company  under a  severance  agreement.  See  "Certain
    Relationships and Related Transactions".
(4) Pursuant to prior employment agreement with AMRE, the Company paid Mr. Manko
    $684,200 and Mr.  Silverstein  $1,019,800 in lieu of annual bonuses  through
    June 30, 1996 and all future installments of the signing bonus. In addition,
    Mr. Silverstein's  amount includes $53,190 of relocation  reimbursements and
    $29,338 of additional medical payments.
(5) Mr.  McCaughen's  Fiscal 1996 salary includes  $90,585 of sales  commissions
    relating to a pre-existing  agreement in connection  with the acquisition of
    Denrich Sporting Goods by AMRE in 1991.
(6) Effective  June 15,  1996,  Mr.  Silverstein  ceased to be  employed  by the
    Company.
                                       6
<PAGE>
OPTION GRANTS IN LAST FISCAL YEAR

   The table below provides  information  relating to grants of stock options by
the Company  during  Fiscal 1996 to each of the Named  Executive  Officers.  The
Company has never granted any stock appreciation rights.
<TABLE>
<CAPTION>
                                                                                POTENTIAL REALIZABLE VALUE
                           NUMBER OF     % OF TOTAL                             AT ASSUMED ANNUAL RATES OF
                           SECURITIES  STOCK OPTIONS                           STOCK PRICE APPRECIATION FOR
                           UNDERLYING    GRANTED TO                               TEN-YEAR OPTION TERM(2)
                            OPTIONS      EMPLOYEES      EXERCISE    EXPIRATION ----------------------------
NAME                     GRANTED(#)(1) IN FISCAL YEAR    PRICE         DATE          5%            10%
- ----                     ------------- --------------    -----         ----          --            ---
<S>                        <C>                <C>        <C>         <C>         <C>           <C>
Terry G. Lee ............  100,000            11%        $ 12.94      07/3/05    $   813,790   $  2,062,303
Harry Manko .............   35,000             4%        $ 12.94      07/3/05        284,826        721,806
Mary George .............   50,000             6%        $ 12.94(3)   07/3/05        406,895      1,031,151
Mary George .............   75,000             8%        $  8.69(4)  01/15/06        409,882      1,038,722
Robert Alan McCaughen....   10,000             1%        $  9.13     11/15/05         57,418        145,509
Howard A. Kosick ........   50,000             6%        $ 12.94      07/3/05        406,895      1,031,151
Stephen A. Silverstein...   45,000             5%        $ 12.94      07/3/05        366,205        928,036
</TABLE>

<TABLE>
<S>                                                                              <C>           <C>
Increase in market value of Common Stock for all stockholders at assumed annual
rates of stock price appreciation over 10-year period above.(5)                  $62,500,000   $158,300,000
</TABLE>

- -----------------
(1) These awards were made pursuant to the 1991 Plan and 1992 Plan.  Under these
    plans,  the exercise  price per share must not be less than 100% of the fair
    market  value  of one  share  of  Common  Stock  on the date of grant of the
    option.  The options vest  ratably  over a three-year  period and may not be
    exercised  ten years  after  the date of grant.  In the event of a change in
    control, the Board of Directors may accelerate the vesting of these options.
(2) The gains shown in these columns result from calculations assuming, pursuant
    to SEC  rules,  5% and 10% growth  rates and are not  intended  to  forecast
    future stock price performance.
(3) This stock option was replaced.  See "Ten-Year  Option  Repricing." 
(4) This award was granted in exchange for previously granted stock options. See
    "Ten-Year Option Repricing".
(5) These  amounts  represent  the increase in the market  value of  outstanding
    shares of Common Stock (approximately 13.7 million) as of June 29, 1996 that
    would  result  from  the  same  stock  price  assumptions  used to show  the
    Potential Realizable Values for the Named Executive Officers.

AGGREGATED  OPTION  EXERCISES  IN LAST  FISCAL  YEAR AND FISCAL  YEAR END OPTION
VALUES

   The table below  provides  certain  information  relating to the  exercise of
stock options during Fiscal 1996 by each of the Named Executive Officers and the
stock options held by each of the Named Executive  Officers at the end of Fiscal
1996.

<TABLE>
<CAPTION>
                             SHARES                NUMBER OF SECURITIES    VALUE OF UNEXERCISED IN-THE-
                            ACQUIRED              UNDERLYING UNEXERCISED     MONEY OPTIONS AT FY-END
                               ON       VALUE        OPTIONS AT FY-END      EXERCISABLE/UNEXERCISABLE
NAME                        EXERCISE   REALIZED  EXERCISABLE/UNEXERCISABLE (BASED UPON $7.25 PER SHARE)
- ----                        --------   --------  ------------------------- ----------------------------
<S>                          <C>       <C>             <C>                         <C>
Terry G. Lee ...............   --         --           98,598/265,960                     0/0
Harry Manko ................   --         --            40,410/35,000              $223,766/0
Mary George ................   --         --                 0/75,000                     0/0
Robert Alan McCaughen.......  8,200    $ 70,094              0/10,000                     0/0
Howard A. Kosick............   --         --           57,195/140,950                     0/0
Stephen A. Silverstein...... 40,410    $233,869              0/45,000                     0/0
</TABLE>
                                        7
<PAGE>

TEN-YEAR OPTION REPRICING

   The table below provides  certain  information  relating to certain grants of
stock options made by the Company in exchange for previously granted options. No
such replacement grants were made by the Company before March 31, 1995.
<TABLE>
<CAPTION>
                                                                                           LENGTH OF
                                          NUMBER OF    MARKET                           ORIGINAL OPTION
                                          SECURITIES  PRICE OF    EXERCISE                   TERM
                                          UNDERLYING  STOCK AT    PRICE AT      NEW       REMAINING AT
                                           OPTIONS     TIME OF     TIME OF    EXERCISE      DATE OF
NAME                             DATE      REPRICED   REPRICING   REPRICING    PRICE       REPRICING
- ----                             ----      --------   ---------   ---------    -----       ---------   
<S>                            <C>        <C>          <C>         <C>         <C>        <C>
1996:
Mary J. George ..............  01/15/96    25,000      $ 8.69       15.12      $ 8.69     8 years
  President, North America     01/15/96    50,000      $ 8.69       12.94      $ 8.69     9 years

1995:
Terry G. Lee ................  03/31/95   200,000      $13.87      $24.87      $13.87     6 years
  Chairman and Chief           03/31/95    21,000      $13.87      $35.50      $13.87     7 years
  Executive Officer

Howard A. Kosick ............  03/31/95   100,000      $13.87      $24.87      $13.87     6 years
  Executive Vice President,    03/31/95    20,000      $13.87      $35.50      $13.87     7 years
  Chief Financial Officer,
  Secretary and Treasurer
</TABLE>

REPORT  OF  MANAGEMENT  STOCK  INCENTIVE   COMMITTEE   REGARDING  THE  GRANT  OF
REPLACEMENT OPTIONS DURING FISCAL 1996

   In July 1995,  after the Company  completed the merger of a subsidiary of the
Company with American  Recreation Company Holdings,  Inc. ("AMRE"),  pursuant to
which AMRE became a wholly-owned  subsidiary of the Company,  it became apparent
to the Management  Stock Incentive  Committee that the Company's  existing stock
option  program  was in need of  certain  restructuring.  There  were few  stock
options  remaining  available to grant, yet many new executives in either new or
broader positions that might  effectively be motivated by stock  incentives.  In
addition, the Management Stock Incentive Committee wanted to broaden the overall
participation in the stock option program.  Rather than merely expand the number
of  options  available  for grant and  increase  the  grants to  employees,  the
Management  Stock  Incentive  Committee  determined to focus on the stock option
program and the Company's  bonus  program as a part of an  integrated  incentive
program.  As a result of this focus,  on August 27, 1996, the  Management  Stock
Incentive   Committee  adopted  a  program  permitting   employees  eligible  to
participate in the Company's  bonus program to elect to forego their Fiscal 1997
operating  bonus and return all  outstanding  stock options  granted after April
1992 in exchange for replacement stock options.  In general,  employees eligible
to participate in the Company's  bonus program were eligible for bonuses between
10%-to-75%  of their  annual base salary if the Company met or exceeded  certain
Board approved net operating income goals.

   Senior management with long tenure,  including Messrs.  Lee and Kosick,  were
asked to cancel 40% of their  existing stock  options,  excluding  stock options
granted prior to April 1992,  to increase the number of stock options  available
for grant,  thereby  facilitating  the broadening of  participation in the stock
option  program and enabling the Company to create a voluntary  program by which
other  employees  participating  in the Company's bonus program would be able to
replace  existing  stock  options in exchange  for  foregoing  their Fiscal 1997
operating bonus.

   Under the replacement  program,  the number of shares of Common Stock subject
to a replacement option to be granted to an eligible employee will be determined
by  dividing  80% of such  employee's  estimated  Fiscal  1997 bonus by the fair
market  value of a share of  Common  Stock on the date of grant of such  option.
Each replacement  option will have an exercise price per share equal to the fair
market  value of a share of Common Stock on the date of grant of such option and
will  become  exercisable  incrementally  in equal  amounts  on the first  three
anniversaries of such date. For these purposes, the fair
                                        8
<PAGE>
market value of a share of Common Stock on a date is deemed to be the average of
the high and low  transaction  prices of a share of Common  Stock as reported by
The Nasdaq Stock Market on such date.

   The Management Stock Incentive  Committee believes the replacement program is
in the best interests of the Company because it requires  employees to invest in
the Company by trading  their  potential  cash bonus and any  outstanding  stock
options  granted  after April 1992 for  replacement  options  and  significantly
broadens  employee  participation  in the Company's stock option program from 72
participants to 217 participants.

   On January  15,  1996,  for  incentive  purposes  and in  recognition  of Ms.
George's  promotion  to  President  -- North  America  and the  higher  level of
management  responsibility  associated with such position,  the Management Stock
Incentive  Committee  concluded that it was  appropriate to exchange  options to
purchase 75,000 shares of Common Stock held by Ms. George,  with exercise prices
ranging from $12.94 to $15.12,  for options to purchase  75,000 shares of Common
Stock with an exercise price equal to the fair market value of a share of Common
Stock on January 15,  1996,  which was $8.69.  

                                   THE  MANAGEMENT  STOCK  INCENTIVE
                                   COMMITTEE OF THE BOARD OF DIRECTORS

                                   Phillip D.  Matthews  (Chairman)
                                   Arnold L. Chavkin 
                                   Kenneth K. Harkness W. 
                                   Leo Kiely III


EMPLOYMENT AGREEMENTS

   The Company has an employment  agreement  with Mr. Lee which provides that he
will serve as Chairman of the Board and Chief  Executive  Officer of the Company
and an employment agreement with Mr. Kosick which provides that he will serve as
the Executive Vice President,  Chief Financial Officer,  Secretary and Treasurer
of the Company.  The employment  agreements with Messrs. Lee and Kosick are each
for a term expiring on June 30, 1999 unless  terminated  earlier in the event of
the  employee's  death,  disability,  termination by the Company with or without
cause (as defined in the  agreement)  or  termination  by the  employee  with or
without good reason (as defined in the agreement),  with automatic  renewals for
successive  one-year  periods  after the initial term thereof  unless either the
Company or the  employee  terminates  such  renewal  provision at least one year
prior to any such renewal.  Each  agreement  provides for an initial annual base
salary,  which in the case of Mr. Lee is $375,000 and in the case of Mr.  Kosick
is $165,000  annual  salary  increases  and annual cash bonuses  based on actual
operating  income as compared to projected  operating income targets approved by
the  Board  of  Directors,  up to a  maximum  annual  bonus  of 125% of the then
existing base salary for each of Mr. Lee and Mr. Kosick. The current base salary
for Mr. Lee remains  unchanged at $375,000 and Mr. Kosick's  current base salary
is  $200,000.  Under the  employment  agreements,  Messrs.  Lee and  Kosick  are
entitled to participate in the Company's benefit plans and programs, and Mr. Lee
also is entitled to reimbursement for any deductibles and co-payments related to
medical  expenses.  In the event of change in control of the Company  during the
two year period  ending June 30, 1999,  the terms of each  employment  agreement
will  automatically  be extended for a two-year period  following such change in
control.  Under each employment agreement,  in the event of early termination of
employment by the Company without cause or by the employee for good reason,  the
Company will  continue to pay the employee his base salary,  bonus and all other
benefits  payable  for two years or until the end of the term of the  employment
agreement,  whichever is longer. In the event of early termination of employment
due to the  disability  of the  employee,  the Company will  continue to pay the
employee  his base salary until the end of the term of the  agreement,  less all
payments under any disability plan covering the employee.  In the event of early
termination of employment due to the death of the employee, the Company will pay
the employee's  executor or administrator  four months of base salary and bonus.
In the event that the Company  terminates the automatic renewal  provision,  the
Company will  continue to pay the employee his base salary,  bonus and all other
benefits  otherwise  payable for six months following the expiration of the term
of the employment agreement. Each agreement provides for
                                        9
<PAGE>
an employee noncompetition period following termination of employment prior to a
change in control of the  Company  which will extend for two years or the period
of salary continuation payments, whichever is longer.

   The Company has an employment  agreement with Mr. Manko,  which provides that
Mr.  Manko will serve as Vice  Chairman of the Board of Directors of the Company
and as Chairman of AMRE and of the specialty retail division of the Company. The
employment  agreement  is  for a  term  ending  on  December  31,  1998,  unless
terminated  earlier  for any reason  which is the same as those  provided in the
employment  agreements  with Messrs.  Lee and Kosick.  The employment  agreement
provides  for an  annual  base  salary of  $352,296  through  June 30,  1996 and
$250,000 thereafter.  Under the employment  agreement,  Mr. Manko is entitled to
participate  in  the  Company's  benefit  plans  and  programs.  The  employment
agreement  provides that in the event of early  termination of employment by the
Company  without  cause (as defined in the  agreement)  or by Mr. Manko for good
reason (as defined in the agreement), the Company will continue to pay Mr. Manko
his base salary and all other  benefits  otherwise  payable until the end of the
term of the employment  agreement,  and if such  termination  occurs following a
change in control of the  Company,  Mr. Manko will be entitled to receive a lump
sum amount equal to the present  value of such  payments.  In the event of early
termination  of employment  due to the  disability  or death of Mr.  Manko,  the
Company will continue to pay Mr. Manko, or his executor or  administrator in the
event of his death,  his base  salary,  bonus and all other  benefits  otherwise
payable for a period of four months  following  such  termination of employment.
Mr.  Manko's  employment  agreement  also provides for a  noncompetition  period
following  termination  of  employment  which would  extend for two years or the
period of salary continuation payments, whichever is longer.

   The Company has an employment  agreement  with Ms.  George,  which expires on
June 30, 1998, unless terminated  earlier in the event of her death,  incapacity
or termination for cause.  The agreement  provides for an initial base salary of
$175,000 and annual cash bonuses  pursuant to the Company's  cash bonus plan for
salaried employees, if certain Board approved objective operating income targets
are met. Ms. George's  current base salary is $225,000.  Annual salary increases
are at the sole discretion of the Company.  Under the employment  agreement,  in
the event of early  termination of employment by the Company without cause or by
the employee for good reason,  the Company will  continue to pay Ms.  George her
base salary,  bonus and all other benefits  payable for 18 months,  or until the
end of the term of employment agreement, whichever is longer.

   The  Company  has  entered  into a  severance  agreement  with Mr.  Lee which
provides  that if Mr.  Lee's  employment  with the  Company is  terminated  upon
certain  circumstances (a "Qualifying  Termination")  during the two-year period
after a change in control (as defined in the agreement),  Mr. Lee will receive a
severance  payment and certain  insurance  benefits.  A  Qualifying  Termination
includes a termination of employment with the Company,  except for cause,  death
or  disability,  or by Mr. Lee during such  two-year  period for good reason (as
defined in the agreement) or for any reason during the 30-day period  commencing
six  months  after the  change in  control.  The  severance  payments  and other
benefits  to be  provided  to Mr.  Lee upon a  Qualifying  Termination  would be
determined in accordance  with his  severance  agreement and not his  employment
agreement.

   Upon a  Qualifying  Termination,  in  addition  to the  payment of any earned
unpaid base salary, deferred compensation and accrued vacation pay, Mr. Lee will
be entitled to receive a pro-rated bonus plus an amount equal to three times his
annual  base  salary (at the  highest  rate paid to him during the prior  twelve
months)  plus  three  times the  average  bonus  paid to him over the prior five
fiscal years. Mr. Lee will also be entitled to receive the value of any unvested
employer  contributions for his benefit under the Company's 401(k) Plan. For the
one-year  period  commencing  with the Qualifying  Termination,  Mr. Lee will be
entitled to cause the Company to repurchase certain shares of Common Stock owned
by him in the same manner as provided in his employment agreement.  Mr. Lee will
also be entitled to receive certain insurance benefits for the three-year period
commencing with the date of the termination.

   If it is  determined  that  payments  made to Mr.  Lee  under  his  severance
agreement  or  otherwise  would be subject to the excise tax  imposed by Section
4999 of the  Internal  Revenue  Code of 1986,  as amended (the "Code") and it is
determined that the payments made to Mr. Lee after imposition of such excise tax
                                       10
<PAGE>
would be less than the amount he would receive if he received the maximum amount
that could be paid to him without the  imposition  of such excise tax,  then the
amount paid under his severance  agreement  will be reduced so that the payments
made to him will be one dollar less than the amount that would  require  payment
of such excise tax.

   The Company has also entered into a severance  agreement with Mr. Kosick, the
terms of which, including the amounts to be paid thereunder, are the same as Mr.
Lee's,  except that (i) upon a Qualifying  Termination,  Mr. Kosick's  severance
payment  would  include an amount equal to two times his annual base salary plus
two times the average bonus paid to him over the prior five fiscal  years,  (ii)
Mr.  Kosick  would be  entitled  to  receive  insurance  benefits  for two years
commencing  with the date of termination  and (iii) Mr. Kosick would be entitled
to receive reimbursement for certain outplacement expenses.

   In the case of a merger,  consolidation,  dissolution  or  liquidation of the
Company,  or in any other case in which the Management Stock Incentive Committee
determines  that it is in the Company's  best  interest,  the  Management  Stock
Incentive  Committee may accelerate the  exercisability of any outstanding stock
options issued under the 1991 Plan or the 1992 Plan.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

   Mr. Lee and Mr. Matthews are the general  partners of Hayden Leasing ("Hayden
Leasing"). The Company leases automobiles for three of its employees from Hayden
Leasing.  On November 1, 1995, the Company  entered into a lease  agreement with
Hayden  Leasing  pursuant to which the Company  leased an airplane for a monthly
fee of $3,000 during Fiscal 1996.  This lease  agreement  terminates on June 30,
1999.  Payments under such  automobile and airplane  leases and certain  related
expenses approximated $73,500 during Fiscal 1996.

           COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

COMPENSATION POLICIES

   The   Compensation   Committee  of  the  Board  of  Directors  has  oversight
responsibility  for  the  Company's  executive   compensation   programs.   More
specifically,  the  Compensation  Committee  approves all  executive  employment
contracts,  salary increases and other changes affecting executive compensation.
It also  approves  performance  targets  for  incentive  awards and actual  cash
payments under incentive programs.

   The Company's  compensation  policies are designed to link executive  officer
compensation    to   the   performance   of   the   Company   and   to   provide
industry-competitive  compensation  for  such  officers.  The  compensation  mix
reflects  a balance of annual  base  salary  payments,  annual  incentive  bonus
payments,  long-term  stock based  incentives  in the form of stock  options and
other  competitive  executive  benefits.   Significant  emphasis  is  placed  on
long-term  stock based  plans,  which more  closely  align the  interests of the
executive  officers with those of the  stockholders of the Company.  These stock
based plans also provide  incentives to motivate and retain  talented  executive
officers over the long term.

   Base  Salary.  Executive  base  salaries  are  determined  by  maintaining  a
competitive   position  with  similar  size  growth  companies.   An  individual
executive's  responsibilities,  time in the  job  and  other  factors  are  also
evaluated  in setting  base  salaries.  In the case of Mr. Lee,  his  employment
contract also provides for an annual base salary  increase at least equal to the
annual increase in the Consumer Price Index as published by the Bureau of Labor.
Mr. Lee's base salary was $375,000 per year at the end of Fiscal 1996.

   Annual Incentive Bonus. Annual incentive bonuses are primarily based upon the
achievement of measurable net operating income  performance goals established at
the beginning of the fiscal year. For Mr. Lee and other executives,  100% of the
bonus opportunity is based on the Board approved net operating income goal.

   In addition to the executive  officers,  some level of annual incentive bonus
may currently be earned by about 126 salaried employees.
                                       11
<PAGE>
   Long-Term Stock Option Incentives.  Stock options provide executives with the
opportunity  to buy an  equity  interest  in the  Company  and to  share  in the
appreciation  of the value of the  Company's  Common  Stock.  Stock  options are
granted at the fair market value price of the Common Stock on the date of grant,
and are  subject  to  vesting  over  time and only  have  future  value  for the
executives  if the  stock  price  appreciates  from the date of  grant.  Factors
influencing stock option grants to executive officers include performance of the
Company, relative levels of responsibility, contributions to the business of the
Company and competitiveness with other growth oriented companies.  Stock options
granted to executive officers and other management employees are approved by the
Company's Management Stock Incentive Committee.

   As of September 27, 1996,  approximately  95 management  employees  have been
granted stock options.

   In Fiscal 1996,  Mr. Lee was granted  options to buy 100,000 shares of Common
Stock at an exercise price of $12.94 per share.

   Benefits.  Benefits  offered to key  executives  are  largely  those that are
offered  to the  general  employee  population,  such as group  health  and life
insurance  coverage  and  participation  in the  Bell  Sports  Corp.  Employees'
Retirement  and 401(k) Plan.  In  addition,  certain  executives  are provided a
Company automobile, use of a club membership or reimbursement of any deductibles
and co-payments  related to health  expenses.  Benefits are not tied directly to
corporate performance.

   The Compensation Committee believes that the Company's executive compensation
policies and programs  serve the interests of the Company and its  stockholders.
Total  compensation  to the  executives  is linked to Company  performance.  The
Compensation  Committee  believes the performance of the Company in recent years
validates this compensation philosophy.

                                   THE COMPENSATION COMMITTEE OF
                                   THE BOARD OF DIRECTORS

                                   Phillip D. Matthews (Chairman)
                                   Arnold L. Chavkin
                                   Kenneth K. Harkness
                                   W. Leo Kiely III

                                       12
<PAGE>
                              PERFORMANCE GRAPH

   The following  performance graph compares the cumulative return on the Common
Stock since the  initial  public  offering of the Common  Stock on April 9, 1992
with The Nasdaq Market Index and the Media General  Financial  Services Sporting
Goods Index (which includes the Company).

                     COMPARISON OF CUMULATIVE TOTAL RETURN
                  OF COMPANY, INDUSTRY INDEX AND BROAD MARKET

- --------------------------------FISCAL YEAR ENDING------------------------------
COMPANY                1992        1992      1993      1994      1995      1996

BELL SPORTS CORP        100       115.49    159.15    130.28     64.79     40.85
INDUSTRY INDEX          100        92.01    107.73    154.78    136.65    166.88
BROAD MARKET            100        97.00    119.07    130.57    153.13    192.76

                                       13
<PAGE>
                CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   Effective June 15, 1996, the Company entered into a severance  agreement with
Mr.  Silverstein,  pursuant  to which Mr.  Silverstein  received a lump sum cash
amount of $863,000 which  represents the negotiated  amount  relating to salary,
bonuses,  long-term incentive awards,  severance payments and other benefits due
Mr. Silverstein under an Employment Agreement dated July 3, 1995.

             SECURITY OWNERSHIP OF DIRECTORS, EXECUTIVE OFFICERS
                          AND PRINCIPAL STOCKHOLDERS

   The  following  table  sets  forth  information  as  of  September  27,  1996
concerning  beneficial  ownership  of Common  Stock by each person  known by the
Company to own beneficially more than five percent of the outstanding  shares of
Common Stock, each director, each director nominee, each Named Executive Officer
and all  directors  and  executive  officers of the  Company as a group.  Unless
otherwise noted, the listed persons have sole voting and dispositive  power with
respect to the shares of Common Stock held in their names,  subject to community
property laws if applicable.

                                                   NUMBER OF
                                                   SHARES OF    PERCENT OF TOTAL
                                                  COMMON STOCK     OUTSTANDING
            NAME OF BENEFICIAL HOLDER          BENEFICIALLY OWNED     SHARES
            -------------------------          ------------------     ------

Mary J. George ................................        --               *
Robert Alan McCaughen(1) ......................      17,975             *
Howard A. Kosick(2) ...........................      82,267             *
Stephen A. Silverstein(3) .....................     196,000             1.4%
Terry G. Lee(4) ...............................     297,766             2.2%
Harry H. Manko(5) .............................     412,383             3.0%
W. Leo Kiely III(6) ...........................       3,134             *
Frederick D. Winter(7) ........................       9,500             *
Kenneth K. Harkness(7) ........................       9,500             *
Phillip D. Matthews(8) ........................      21,314             *
Christopher Wright(9) .........................     248,936             1.8%
Arnold L. Chavkin(10) .........................   2,283,414            16.7%
Michael R. Hannon(10) .........................   2,283,414            16.7%
CB Capital Investors, Inc.(11) ................   2,281,080            16.6%
CG Acquisition Group(12) ......................     772,500             5.6%
All directors and executive officers as a group   3,619,292            26.4%
 (17 persons)(13) .............................
- ------------------
 *  Less than one percent.

(1) The shares of Common Stock beneficially owned by Mr. McCaughen include 3,334
    shares  issuable  upon the  exercise  of options  which will be  exercisable
    within 60 days following the date of this Proxy Statement.
(2) The shares of Common Stock  beneficially  owned by Mr. Kosick include 73,862
    shares  issuable  upon the  exercise  of options  which will be  exercisable
    within 60 days following the date of this Proxy Statement.
(3) The shares of Common Stock  beneficially  owned by Mr.  Silverstein  include
    145,000  shares  issuable  upon  the  exercise  of  options  which  will  be
    exercisable within 60 days following the date of this Proxy Statement.  Such
    options  will  terminate  on  October  15,  1996.  Shares  of  Common  Stock
    beneficially  owned  by Mr.  Silverstein  are  subject  to  the  Post-Merger
    Stockholders Agreement. See "Election of Directors".
(4) The shares of Common  Stock  beneficially  owned by Mr. Lee include  131,931
    shares  issuable  upon the  exercise  of options  which will be  exercisable
    within 60 days following the date of this Proxy Statement.
                                       14
<PAGE>
(5) The shares of Common Stock  beneficially  owned by Mr. Manko include  52,077
    shares  issuable  upon the  exercise  of options  which will be  exercisable
    within 60 days following the date of this Proxy Statement.  Shares of Common
    Stock  beneficially  owned by Mr.  Manko are  subject  to the  Post-  Merger
    Stockholders Agreement. See "Election of Directors".
(6) The shares of Common Stock  beneficially  owned by Mr. Kiely  include  2,334
    shares  issuable  upon the  exercise  of options  which will be  exercisable
    within 60 days following the date of this Proxy Statement.
(7) The shares of Common Stock  beneficially  owned are shares issuable upon the
    exercise of options which will be  exercisable  within 60 days following the
    date of this Proxy Statement.
(8) The shares of Common Stock  beneficially owned by Mr. Matthews include 7,000
    shares  issuable  upon the  exercise  of options  which will be  exercisable
    within 60 days following the date of this Proxy Statement.
(9) Christopher  Wright is the general manager of the investment  advisor to The
    KB Mezzanine Fund, L.P. Mr. Wright  beneficially  owns 7,000 shares issuable
    upon the  exercise  of  options  which  will be  exercisable  within 60 days
    following the date of this Proxy Statement.  The remaining 241,936 shares of
    Common Stock shown above are owned by the KB Mezzanine Fund, L.P.;  however,
    by reason of his position with respect to the  investment  advisor to The KB
    Mezzanine Fund, L.P., he may be deemed to beneficially own all of the shares
    owned by The KB Mezzanine  Fund,  L.P.,  with shared  voting and  investment
    power over the shares. Mr. Wright disclaims  beneficial  ownership of shares
    owned by The KB Mezzanine Fund L.P.
(10)The shares of Common Stock beneficially owned by Messrs.  Chavkin and Hannon
    include  2,334 shares  issuable  upon the exercise of options  which will be
    exercisable  within 60 days following the date of this Proxy Statement.  Mr.
    Chavkin is a General  Partner of, and Mr.  Hannon is a Principal of, CCP, an
    affiliate of CBCI. Accordingly,  Messrs. Chavkin and Hannon may be deemed to
    be the  beneficial  owners of the  2,283,414  shares of Common Stock held by
    CBCI. Each of Messrs.  Chavkin and Hannon disclaims  beneficial ownership of
    shares owned by CBCI.
(11)Shares  of  Common  Stock  beneficially  owned  by CBCI are  subject  to the
    Post-Merger  Stockholders  Agreement.  See "Election of  Directors".  CBCI's
    address is 380 Madison Avenue, 12th Floor, New York, New York 10017. CBCI is
    a wholly-owned subsidiary of The Chase Manhattan Corporation.
(12)Based on the most  recent  report on  Schedule  13G filed with the SEC.  The
    address of this stockholder is Two North Riverside Plaza, Chicago,  Illinois
    60606.
(13)All  directors  and  executive  officers as a group is calculated to include
    all shares owned by The KB Mezzanine Fund L.P. and CBCI.


     APPROVAL OF AMENDMENT TO THE 1993 OUTSIDE DIRECTORS STOCK OPTION PLAN
                                  (PROPOSAL 3)

BACKGROUND

   The Board of Directors is proposing  for  stockholder  approval at the Annual
Meeting  amendments  to the 1993 Plan which  would  provide (i) for the grant of
options to  purchase  Common  Stock to non-  employee  directors  of the Company
("Outside   Directors")   in  lieu  of  cash   retainer   fees  and,  (ii)  vest
administration  of the  1993  Plan  in the  Board  of  Directors  rather  than a
committee  thereof.  and (iii)  increase  the  number of shares of Common  Stock
issuable thereunder from 130,000 to 200,000.

   The 1993 Plan was originally  approved by  stockholders at the Company's 1993
Annual Meeting.  Stockholders approved an amendment to the 1993 Plan at the 1995
Annual  Meeting which  increased  the number of shares of Common Stock  issuable
thereunder.  The  proposed  amendments  would not  increase  the total number of
shares of Common Stock issuable under the 1993 Plan.

   The purpose of the 1993 Plan is to encourage  stock ownership by each Outside
Director,  so that each such Outside Director may acquire a proprietary interest
in the  success of the  Company,  and is intended  to provide an  incentive  for
maximum effort in the successful operation of the Company, to attract Outside
                                       15
<PAGE>
Directors to the Company and to encourage  Outside Directors to remain directors
of the Company.  The Board of Directors  determined that the proposed amendments
are consistent with and will serve to further those goals.

   Grants of stock options  under the 1993 Plan have been,  and will continue to
be,  automatic and not subject to the  discretion of the Board or any committee.
Under the 1993 Plan,  as proposed to be  amended,  in addition to the  automatic
grant of stock options  currently made  thereunder (the terms of which are fixed
entirely by the 1993 Plan),  each Outside Director  eligible to receive retainer
fees in accordance with such criteria as may be established from time to time by
the Board,  would receive options to purchase  Common Stock,  the terms of which
would be based, in part, on retainer fee amounts, which are subject to change by
the  Board.  As of the date  hereof,  a total of 73,000  shares of Common  Stock
remain  available  for the  grant of stock  options  under  the 1993  Plan,  the
proposed amendment would increase this amount by 70,000 shares.

   Reference is made to Exhibit A to this Proxy  Statement for the complete text
of the 1993 Plan, as proposed to be amended.  A summary  description of the 1993
Plan, as proposed to be amended, follows.

   If a quorum is present,  in order to approve  the  proposal to amend the 1993
Plan,  a  majority  of the  shares  present  in person or by proxy at the Annual
Meeting and  entitled  to vote on such  matter  must vote in favor of  approval.
Accordingly,  abstentions  will  have  the same  effect  as  votes  against  and
non-votes  will reduce the number of shares  considered  present and entitled to
vote on the proposal.

   THE BOARD OF  DIRECTORS  RECOMMENDS  A VOTE FOR  APPROVAL OF THE  PROPOSAL TO
AMEND THE 1993 PLAN (PROPOSAL 3).

DESCRIPTION OF THE 1993 PLAN

   Administration.  The 1993 Plan,  as it is  proposed  to be  amended,  will be
administered by the Board of Directors.  As described  below, the 1993 Plan sets
forth the amount and price of shares of Common  Stock  subject to stock  options
issued  thereunder,  as well as the timing of grants,  periods of exercisability
and  termination  provisions.  Subject to the terms of the 1993 Plan,  the Board
will have authority to prescribe  rules and regulations  for  administering  the
1993  Plan and to decide  questions  of  interpretation  or  application  of any
provision of the 1993 Plan.

   Available Shares. Under the 1993 Plan, as it is proposed to be amended, up to
200,000  shares of  Common  Stock may be issued  upon the  exercise  of  options
granted  thereunder,  subject  to  adjustment  to  reflect  any stock  dividend,
recapitalization or other similar change in capitalization. If an option expires
or is  terminated,  the  shares of Common  Stock  allocable  to the  unexercised
portion of such option will again be available for issuance under the 1993 Plan.
As of the date hereof, options covering a total of 57,000 shares of Common Stock
have been granted under the 1993 Plan.

   Grant and  Exercise  of Options.  The 1993 Plan  provides  that each  Outside
Director will receive an option to purchase  2,000 shares of Common Stock on the
date of each annual meeting of stockholders,  assuming the continued  service of
such  person as an  Outside  Director  at that  time.  Each  additional  Outside
Director,  if any,  will  receive an option to purchase  5,000  shares of Common
Stock on the date at which such  person  first  begins to serve as such and will
thereafter  receive  additional  options as described above. Each option granted
under the 1993 Plan and  described  in this  paragraph  will expire on the tenth
anniversary  of its date of grant,  have a per share exercise price equal to the
fair  market  value of a share of  Common  Stock  on the date of  grant,  become
exercisable  in equal  amounts on the first three  anniversaries  of the date of
grant and in the event of (i) the  dissolution  or liquidation of the Company or
(ii) under certain circumstances, the reorganization, merger or consolidation of
the Company, will become exercisable in full. This acceleration  provision could
increase the cost to a potential acquiror of the Company and,  therefore,  could
affect the  willingness  of an acquiror to propose such a  transaction  with the
Company.

   The 1993 Plan,  as it is  proposed  to be  amended,  will  provide  that each
Outside  Director  (including any who serve as  consultants to the Company),  in
addition to the stock options described in the preceding paragraph, will receive
an option to purchase that number of shares of Common Stock determined by
                                       16
<PAGE>
dividing the amount of the retainer fee for Outside  Directors (as set from time
to time by the Board) by one-half of the fair market  value of a share of Common
Stock on the date of grant,  be  exercisable  in full on and after such date and
expire on the tenth  anniversary  thereof.  The stock options  described in this
paragraph will be paid in lieu of cash retainer fees.

   For  purposes of the 1993 Plan,  the fair  market  value of a share of Common
Stock on a given day is deemed to be the average of the high and low transaction
prices of a share of Common  Stock as  reported by The Nasdaq  Stock  Market for
that day. The option price per share and number of shares subject to outstanding
options as well as the number of shares  subject to the 1993 Plan are subject to
adjustment for certain changes in capitalization of the Company.  Payment of the
purchase price may be made in cash or by delivery of previously  owned shares of
Common  Stock.  No option  may be  granted  under the 1993 Plan  after the tenth
anniversary of stockholder approval of the 1993 Plan.

   Termination of Directorship.  If an Outside  Director's  status as a director
terminates  by  reason of  retirement  after the  completion  of three  years of
service as a director and the  attainment of age 65,  disability or  involuntary
termination of directorship, an option held by such Outside Director will become
fully  exercisable  and may thereafter be exercised for a period of three months
after the date of such termination, but in no event after the expiration of such
option.  If an Outside  Director's status as such terminates by reason of death,
an option held by such Outside  Director will become fully  exercisable  and may
thereafter  be exercised  for a period of one year after the Outside  Director's
death,  but in no event  after the  expiration  of such  option.  If an  Outside
Director's status as a director terminates by reason of voluntary termination of
directorship,  an option held by such Outside  Director will be exercisable only
to the extent that such option was  exercisable on the date of such  termination
of  directorship  and may  thereafter  be exercised for a period of three months
after such date,  but in no event after the  expiration  of such  option.  If an
Outside  Director's status as a director is terminated for cause, an option held
by such director,  to the extent not yet effectively  exercised,  will terminate
automatically.  If an Outside  Director  dies during one of the  above-mentioned
three-month periods, an option held by such Outside Director will be exercisable
only to the extent that such option was exercisable on the date of death, but in
no event after the expiration of such option.

   Amendment and Termination.  The 1993 Plan may be amended or terminated by the
Board in any respect, at any time, subject to any required stockholder approval,
provided  that (i) the 1993 Plan may not be  amended  more  than once  every six
months,  other than to comport with changes in the Code, the Employee Retirement
Income Security Act, or the rules thereunder,  and (ii) the 1993 Plan may not be
amended in a manner  which would  result in the 1993 Plan failing to comply with
Rule 16b-3  under the  Exchange  Act.  No  amendment  may impair the rights of a
holder of an outstanding 1993 Plan option without the consent of such holder.

   Federal  Income Tax  Consequences.  The following is a brief  overview of the
United States federal income tax consequences of participation in the 1993 Plan.

   (a) An Outside  Director who is granted  options under the 1993 Plan (a "1993
Plan Participant") will not be deemed to have received any taxable income at the
time the options are granted and the Company will not be allowed a tax deduction
at that time.

   (b) A 1993 Plan  Participant  who exercises an option will,  unless he or she
elects otherwise,  recognize  taxable  compensation at the later of (i) the date
which is six months after the option was granted (or, if earlier,  the date that
the  restrictions  imposed by Section  16(b) of the Exchange Act with respect to
the option  lapse),  and (ii) the date of  exercise,  in an amount  equal to the
excess, if any, of the fair market value of a share at such date over the option
price, multiplied by the number of shares as to which the option is exercised. A
1993 Plan  Participant  who exercises an option within six months of the date of
grant (or before  the time the  restrictions  imposed  by  Section  16(b) of the
Exchange  Act with  respect to the option  lapse),  may  elect,  by filing  such
election  with the  Internal  Revenue  Service  within 30 days after the date of
exercise of such  option,  to recognize  income at the time of exercise  (rather
than the time the restriction  imposed by Section 16(b) of the Exchange Act with
respect to the option lapse).

   (c) The Company will be entitled to a tax deduction in an amount equal to the
taxable compensation recognized by a 1993 Plan Participant.
                                       17
<PAGE>
   The foregoing is only a summary of the applicable federal income tax laws and
should not be relied upon as being a complete statement. Further, the income tax
laws may change after the date of this Proxy Statement.

NEW PLAN BENEFITS

   There were seven Outside  Directors during Fiscal 1996. Of such seven Outside
Directors,  all but Mr.  Matthews,  who is paid  consulting fees by the Company,
received retainer fees. During Fiscal 1996 each Outside Director,  including Mr.
Matthews,  received an option  pursuant  to the 1993 Plan with  respect to 2,000
shares of Common Stock at an exercise price of $9.13 per share.  If the proposed
amendments to the 1993 Plan had been in effect during Fiscal 1996,  each Outside
Director,  including  Mr.  Matthews,  would have also  received  an option  with
respect  to 2,193  shares of Common  Stock with an  exercise  price of $4.56 per
share and no Outside Director would have received cash retainer fees.

   Assuming  that the  nominees  named in  Proposals  1 and 2 are elected at the
Annual  Meeting,  there will be seven  Outside  Directors  following  the Annual
Meeting, each of whom will be entitled to receive an option pursuant to the 1993
Plan with  respect to 2,000  shares of Common  Stock and an  exercise  price per
share equal to the then current  fair market  value of a share of Common  Stock.
The Board has determined that if the amendments to the 1993 Plan are approved by
stockholders,  the annual retainer fee will be raised to $10,000.  Assuming that
the fair  market  value of a share  of  Common  Stock  is  $7.00,  each  Outside
Director,  including Mr. Matthews,  will receive an option with respect to 2,857
shares of Common  Stock and an exercise  price of $3.50 per share and no Outside
Director  will receive cash  retainer  fees during the current  fiscal year.  On
September  27, 1996,  the closing price per share of Common Stock as reported by
The Nasdaq Stock Market was $7.00.

        RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS
                                 (PROPOSAL 4)

   The Board of Directors  has appointed  Price  Waterhouse  LLP as  independent
public  accountants  of the Company  for the fiscal  year ending June 28,  1997.
Price Waterhouse LLP has audited the Company's  financial  statements  beginning
with the Company's 1991 fiscal year. A representative of Price Waterhouse LLP is
expected  to be at the  Annual  Meeting  and will be  available  to  respond  to
appropriate  questions.  Price  Waterhouse LLP will also have the opportunity to
make a statement at the meeting if they desire to do so.

   If a quorum is  present,  in order to  approve  the  proposal  to ratify  the
appointment  of  Price  Waterhouse  LLP  as  the  Company's  independent  public
accountants,  a  majority  of the  shares  present  in person or by proxy at the
Annual  Meeting and entitled to vote on such  proposal must vote in favor of it.
Accordingly,  abstentions  will  have  the same  effect  as  votes  against  and
non-votes  will reduce the number of shares  considered  present and entitled to
vote on the  proposal.  If the  proposal  to  ratify  the  appointment  of Price
Waterhouse LLP as the Company's  independent public accountants is not approved,
the Board will reconsider whether to retain such firm.

   THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR RATIFICATION OF THE SELECTION OF
PRICE WATERHOUSE LLP AS THE COMPANY'S  INDEPENDENT PUBLIC ACCOUNTANTS  (PROPOSAL
4).

                            STOCKHOLDER PROPOSALS

   Proposals of stockholders  that are intended to be presented at the Company's
1997  Annual  Meeting of  Stockholders  must be received by the Company no later
than  June 12,  1997.  Such  proposals  may be  included  in next  year's  Proxy
Statement if they comply with certain rules and  regulations  promulgated by the
SEC. The Company's  By-laws set forth  additional  requirements  and  procedures
regarding the  submission by  stockholders  of matters for  consideration  at an
annual meeting of stockholders.
                                       18
<PAGE>
                  SECTION 16 BENEFICIAL OWNERSHIP COMPLIANCE

   Section  16(a) of the  Exchange  Act  requires  the  Company's  officers  and
directors and persons who own more than ten percent of a registered class of the
Company's equity securities  ("Reporting  Persons") to file reports of ownership
and changes in ownership with the Securities and Exchange Commission.  Reporting
Persons are required by Securities and Exchange Commission regulation to furnish
the Company with copies of all Section 16(a) reports they file.

   Based  solely on its review of the copies of such  forms  received  by it and
written  representations  from certain Reporting  Persons,  the Company believes
that  during  Fiscal  1996  its  Reporting  Persons  complied  with  all  filing
requirements applicable to them.

                        ANNUAL REPORT TO STOCKHOLDERS

   The Company's  Annual Report to  Stockholders  for the fiscal year ended June
29, 1996 accompanies this Proxy Statement.

   A COPY,  WITHOUT  EXHIBITS,  OF THE COMPANY'S  ANNUAL REPORT ON FORM 10-K FOR
FISCAL 1996 FILED WITH THE SECURITIES AND EXCHANGE  COMMISSION  WILL BE PROVIDED
WITHOUT CHARGE TO ANY  STOCKHOLDER  SUBMITTING A WRITTEN REQUEST FOR SUCH REPORT
TO THE COMPANY'S  SECRETARY,  HOWARD A. KOSICK,  AT BELL SPORTS CORP.,  15170 N.
HAYDEN RD., SUITE 1, SCOTTSDALE, ARIZONA 85260.

                                OTHER BUSINESS

   The Board of  Directors  knows of no other  matters  to be  presented  at the
Annual  Meeting,  but if any other  matters  should  properly  come  before  the
meeting,  it is intended that the persons named in the  accompanying  proxy card
will vote on such matters in accordance with their best judgment.

October 10, 1996
                                        By Order of the Board of Directors

                                        HOWARD A. KOSICK
                                        Executive Vice President,
                                        Chief Financial Officer,
                                        Secretary and Treasurer
                                       19
<PAGE>
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<PAGE>
                                                                       EXHIBIT A
                             RESTATED AND AMENDED
                              BELL SPORTS CORP.
                   1993 OUTSIDE DIRECTORS STOCK OPTION PLAN

                              ARTICLE I. Purpose

   The purpose of this 1993 Outside  Directors Stock Option Plan (the "Plan") is
to encourage  stock  ownership by each Outside  Director (as defined  herein) of
Bell Sports Corp.,  a Delaware  corporation  (the  "Corporation"),  so that such
Outside  Director  may  acquire a  proprietary  interest  in the  success of the
Corporation.  The Plan is intended to provide an incentive for maximum effort in
the successful operation of the Corporation, to attract Outside Directors to the
Corporation  and to  encourage  Outside  Directors  to remain  directors  of the
Corporation.   The  term  Outside   Director   refers  to  each  member  of  the
Corporation's  Board of  Directors  (the  "Board") who is not an employee of the
Corporation or any of its subsidiaries.

                           ARTICLE II. Eligibility

   Each Outside  Director shall be granted options ("Plan  Options") to purchase
shares of the Corporation's  Common Stock, par value $.01 ("Common  Stock"),  in
accordance  with the terms  hereof.  Plan Options are not intended to constitute
"Incentive  Stock  Options"  within the meaning of Section  422 of the  Internal
Revenue Code of 1986, as amended (the "Code"), or any successor provision.

            ARTICLE III. Common Stock To Be Issued Under The Plan

   Subject to adjustment as provided  herein,  the aggregate number of shares of
Common  Stock that may be issued  upon the  exercise of Plan  Options  shall not
exceed  200,000.  Shares of Common Stock to be delivered under the Plan shall be
authorized and unissued  shares of Common Stock, or authorized and issued shares
of Common  Stock  reacquired  and held as  treasury  shares or  otherwise,  or a
combination thereof. In the event that any outstanding Plan Option expires or is
terminated,  the shares of Common Stock allocable to the unexercised  portion of
such Plan Option may again be covered by an option granted under the Plan.

                          ARTICLE IV. Administration

   The Plan  shall be  administered  by the  Board.  Subject to the terms of the
Plan, the Board may establish rules and regulations  for the  administration  of
the Plan and  interpret the Plan,  including  any Plan Options.  All such rules,
regulations and interpretations  relating to the Plan adopted by the Board shall
be conclusive and binding on all parties.

                      ARTICLE V. Grants of Plan Options

   On November 17, 1993, each person serving as an Outside Director  immediately
after the adjournment of the  Corporation's  1993 Annual Meeting of Stockholders
(or, if later, on the date on which a person is first elected or begins to serve
as an Outside Director), shall be granted a Plan Option (an "Initial Option") to
purchase 5,000 shares of Common Stock.

   On  the  date  of the  Corporation's  annual  meeting  of  stockholders  next
succeeding the date on which an Outside Director receives an Initial Option and,
thereafter, on the date of each succeeding annual meeting of stockholders of the
Corporation,  such Outside  Director,  if  re-elected to the Board as an Outside
Director at such meeting or if continuing in office as an Outside Director after
such meeting, shall be granted a Plan Option (a "Subsequent Option") to purchase
2,000 shares of Common Stock.

   Each Outside Director eligible to receive a retainer fee (the "Retainer Fee")
in accordance with such criteria as may be established  from time to time by the
Board, or a duly authorized committee of the Board, on the date the Retainer Fee
is to be paid,  shall be granted a Plan  Option (a  "Retainer  Fee  Option")  to
purchase  that number of whole shares of Common Stock  determined by rounding up
to the
                                       A-1
<PAGE>
nearest  whole  number,  that number  determined  by dividing  the amount of the
Retainer  Fee payable to such  Outside  Director on such date by one-half of the
Fair Market Value (as defined in Article VII) of a share of Common Stock on such
date.  Retainer  Fee Options  shall be in lieu of the  payment of cash  retainer
fees.

   Each Plan Option shall be evidenced by a written  agreement (an  "Agreement")
between the  Corporation and the optionee and, upon execution by the Corporation
and the  optionee and delivery of the  Agreement to the  Corporation,  such Plan
Option shall be effective as of its date of grant.

                     ARTICLE VI. Period of Exercisability

   No Plan Option shall be  exercisable  after the  expiration of ten years from
its date of grant.  Except as otherwise  provided  herein,  no Initial Option or
Subsequent Option shall be exercisable  during the first year following its date
of grant. Thereafter, such Initial Option or Subsequent Option may be exercised:
(i) on or after the first  anniversary of the date of grant, for up to one-third
of the total shares of Common Stock covered thereby, (ii) on or after the second
anniversary of the date of grant, for up to an additional one-third  (two-thirds
on a cumulative  basis) of the total shares of Common Stock  covered  thereby or
(iii) on or after the  third  anniversary  of the date of grant,  for all of the
shares of Common  Stock  covered  thereby.  Each  Retainer  Fee Option  shall be
exercisable in full on and after its date of grant. An exercisable  Plan Option,
or a portion  thereof,  may be  exercised  only with  respect to whole shares of
Common Stock.

                         ARTICLE VII. Purchase Price

   The per share purchase price (the "Purchase Price") of shares of Common Stock
covered by an Initial  Option or a Subsequent  Option shall be equal to the Fair
Market Value of a share of Common Stock on the date of grant of such option. The
purchase  price per share of Common Stock covered by a Retainer Fee Option shall
be equal to one-half of the Fair Market  Value of a share of Common Stock on the
date of grant of such  option.  The Fair Market Value of a share of Common Stock
on a date shall mean the  average  of the high and low  transaction  prices of a
share of Common Stock as reported by The Nasdaq Stock Market on such date or, if
the Common Stock does not trade on The Nasdaq Stock  Market,  the average of the
high and low  transaction  prices  of a share of Common  Stock on the  principal
national  stock  exchange on which the Common  Stock is traded on the date as of
which  such  value is  being  determined,  or,  if  there  shall be no  reported
transactions  for such date, on the next preceding  date for which  transactions
were reported;  provided, however, that if Fair Market Value for any date cannot
be so determined, Fair Market Value shall be determined by the Board by whatever
means or method as the Board,  in the good  faith  exercise  of its  discretion,
shall at such time deem appropriate.

                    ARTICLE VIII. Exercise of Plan Options

   A Plan Option may be exercised (i) by giving  written notice to the Secretary
of the  Corporation  specifying the number of whole shares of Common Stock to be
purchased and  accompanied by payment of the Purchase Price therefor in full (or
arrangement made for such payment to the satisfaction of the Corporation) either
(A) in cash, (B) in previously owned whole shares of Common Stock (for which the
optionee has good title free and clear of all liens and  encumbrances)  having a
Fair Market Value  determined as of the date of exercise,  (C) a combination  of
(A) and  (B),  or (D) in cash  by a  broker-dealer  to  whom  the  optionee  has
submitted an irrevocable notice of exercise and (ii) by executing such documents
as the  Corporation may reasonably  request.  No shares of Common Stock shall be
issued until the full Purchase Price therefor has been paid.

   The Corporation shall not be required to issue or deliver any certificate for
shares of Common Stock  purchased upon the exercise of all or any part of a Plan
Option  before (i) such shares are  approved  for  inclusion on The Nasdaq Stock
Market or, if  applicable,  such  shares are  admitted  for listing on any stock
exchange on which the Common Stock may then be listed,  and (ii)  completion  of
any  registration  or other  qualification  of such  shares  under  any state or
federal law, or ruling or regulation of any  governmental  regulatory  body that
the Board shall, in its sole discretion, determine is necessary or advisable.
                                       A-2
<PAGE>
   An optionee shall have no rights as a stockholder  with respect to any shares
of Common Stock covered by a Plan Option until such optionee becomes a holder of
record with  respect to such shares of Common Stock and no  adjustment  shall be
made for dividends or  distributions  or other rights prior  thereto,  except as
provided in Article XI hereof.

                   ARTICLE IX. Termination of Directorship

   No Plan Option may be exercised  after the  termination  of the optionee as a
director of the Corporation (a "Termination"), except as hereinafter provided:

      (a) Retirement.  Each Plan Option may be exercised within three (3) months
   after the  Retirement  (as defined  herein) of the optionee,  but in no event
   after the  expiration  of such Plan  Option,  and such Plan  Option  shall be
   exercisable  for all of the shares of Common Stock covered  thereby.  For the
   purposes of the Plan, the term "Retirement"  shall mean the retirement of the
   optionee  as a director of the  Corporation  after such  optionee  shall have
   attained the age of sixty-five  (65) and completed three (3) years of service
   as a director of the Corporation.

      (b) Disability.  Each Plan Option may be exercised within three (3) months
   after the Termination of the optionee by reason of the Disability (as defined
   herein) of the  optionee,  but in no event after the  expiration of such Plan
   Option,  and such Plan Option shall be  exercisable  for all of the shares of
   Common Stock covered thereby. For the purposes of the Plan, an optionee shall
   be deemed to have incurred a "Disability" if the Corporation  determines that
   the optionee is totally and permanently prevented, as a result of physical or
   mental infirmity,  injury or disease,  either occupational or nonoccupational
   in  cause,  from  continuing  as a  director  of the  Corporation  (provided,
   however, that disability here under shall not include any disability incurred
   or  resulting  from  the  optionee's  having  engaged  in a  criminal  act or
   enterprise,  or any disability consisting of or resulting from the optionee's
   chronic alcoholism, addiction to narcotics or an intentionally self-inflicted
   injury).

      (c) Death.

         (1) If an optionee shall die while a director of the Corporation,  each
      Plan Option granted to such deceased optionee shall be exercisable  within
      one (1) year after the date of the optionee's death, but in no event after
      the  expiration  of such  Plan  Option,  and  such  Plan  Option  shall be
      exercisable for all of the shares of Common Stock covered thereby.

         (2) If an optionee shall die within three (3) months after Termination,
      each Plan Option  granted to such deceased  optionee  shall be exercisable
      within  one (1) year  after the date of the  optionee's  death,  but in no
      event after the expiration of such Plan Option, and each Plan Option shall
      be exercisable  for such number of shares of Common Stock,  if any, as are
      purchasable immediately prior to the optionee's death.

         (3) The  legal  representative,  if any,  of such  deceased  optionee's
      estate,  otherwise  the  appropriate  legatees  or  distributees  of  such
      deceased  optionee's estate, may exercise the Plan Options granted to such
      deceased optionee.

      (d)  Involuntary  Termination.  Each Plan Option may be  exercised  within
   three (3) months after the Involuntary  Termination (as hereinafter  defined)
   of the  optionee,  but in no event after the  expiration of such Plan Option,
   and such Plan  Option  shall be  exercisable  for all of the shares of Common
   Stock  covered  thereby.  For  purposes  of the Plan,  the term  "Involuntary
   Termination"  shall  mean any  Termination  by  reason of  resignation  after
   request by the Corporation or other involuntary termination of the optionee's
   directorship  by  action  of  the   Corporation   other  than  a  Termination
   constituting a Termination for Cause under  subparagraph  (f) of this Article
   IX.

      (e) Voluntary Termination.  Each Plan Option may be exercised within three
   (3) months  after a Voluntary  Termination  (as  hereinafter  defined) of the
   optionee,  but in no event after the expiration of such Plan Option, and such
   Plan Option may not be exercised for more than the number of shares of Common
   Stock covered  thereby,  if any, as to which such Plan Option was exercisable
   by the optionee  immediately prior to such  Termination.  For the purposes of
   the Plan, "Voluntary Termination" shall mean any Termination by reason of the
   optionee's resignation or other voluntarily
                                       A-3
<PAGE>
   departure  from the Board  other than (i) an  Involuntary  Termination,  (ii)
   Retirement,  (iii) termination by reason of Disability, or (iv) a Termination
   constituting a Termination for Cause under  subparagraph  (f) of this Article
   IX.

      (f)  Termination  for Cause.  Anything  contained  herein to the  contrary
   notwithstanding,  if  Termination  is a  result  of  or  caused  by  (i)  the
   optionee's  fraud  or  intentional   misrepresentation,   (ii)  embezzlement,
   misappropriation  or conversion of assets or opportunities of the Corporation
   or a subsidiary of the  Corporation,  or (iii)  disclosure by the optionee of
   confidential  information of the Corporation or a subsidiary,  then each Plan
   Option and any and all rights  granted to such  optionee  thereunder,  to the
   extent not yet effectively exercised, shall become null and void effective as
   of the date of the  occurrence of the event which  results in the  optionee's
   Termination and any purported exercise of such Plan Option by or on behalf of
   said optionee on or following such date shall be of no effect.

                     ARTICLE X. Transfer of Plan Options

   No Plan  Option  shall  be  transferable  other  than by will or the  laws of
descent and distribution and shall be exercisable during the optionee's lifetime
only by the optionee or the optionee's guardian, legal representative or similar
person.  Except as permitted by the preceding sentence,  no Plan Option shall be
sold,  transferred,  assigned,  pledged,  hypothecated,  encumbered or otherwise
disposed  of  (whether  by  operation  of law or  otherwise)  or be  subject  to
execution, attachment or similar process. Upon any attempt to so sell, transfer,
assign, pledge,  hypothecate,  encumber or otherwise dispose of any Plan Option,
such Plan Option and all rights  thereunder  shall  immediately  become null and
void.

            ARTICLE XI. Adjustments for Changes in Capitalization

   In  the  event  of  any  stock  split,   stock  dividend,   recapitalization,
reorganization,   merger,  consolidation,   combination,   exchange  of  shares,
liquidation, spin-off or other similar change in capitalization or event, or any
distribution  to holders of Common  Stock  other than a cash  dividend,  (i) the
number  and class of  securities  available  under the  Plan,  (ii) the  number,
Purchase Price and class of securities  subject to each outstanding Plan Option,
and (iii) the number and kind of  securities  subject to each Plan  Option to be
granted to Outside Directors pursuant to Article V hereof shall be appropriately
adjusted by the Board,  such  adjustments  to be made in the case of outstanding
Plan Options without a change in the aggregate Purchase Price for the securities
covered thereby.

   The grant of a Plan Option  shall not affect in any way the right or power of
the  Corporation  to make  adjustments,  reclassifications,  reorganizations  or
changes of its capital or business structure or to merge or to consolidate or to
dissolve,  liquidate  or sell,  or transfer  all or any part of its  business or
assets.

                 ARTICLE XII. Acceleration of Exercisability

   Upon the approval by the stockholders of the Corporation of a reorganization,
merger,  consolidation,  dissolution  or liquidation  of the  Corporation,  each
outstanding   Plan   Option,   other  than  a  Plan  Option  with  a  period  of
exercisability  modified  pursuant  to  subparagraphs  (e) or (f) of  Article IX
hereof,  shall  immediately  become  exercisable for all of the shares of Common
Stock  covered  thereby.   The  foregoing   sentence  shall  not  apply  to  any
reorganization,  merger or  consolidation of the Corporation  where  immediately
after  such  reorganization,  merger or  consolidation  at least 66 2/3 % of the
members  of the  board of  directors  of the  corporation  resulting  from  such
reorganization, merger or consolidation were members of the Board at the time of
the execution of the initial agreement or action of the Board providing for such
reorganization, merger or consolidation.

                        ARTICLE XIII. Plan Amendments

   The Plan may be amended or  terminated  by the Board in any  respect,  at any
time, subject to any required stockholder  approval,  provided that (i) the Plan
may not be amended  more than once every six months,  other than to comport with
changes in the Code, the Employee  Retirement  Income Security Act, or the rules
thereunder,  and (ii) the Plan  shall not be  amended  in a manner  which  would
result in the Plan failing to comply with Rule 16b-3 under the Exchange  Act. No
amendment  may  impair  the  rights of a holder of an  outstanding  Plan  Option
without the consent of such holder.
                                       A-4
<PAGE>
                 ARTICLE XIV. Effective Date and Term of Plan

   The Plan  shall be  submitted  to the  stockholders  of the  Corporation  for
approval  and,  if  approved,  shall  become  effective  as of the  date of such
approval.  The Plan shall  terminate ten years after its  effective  date unless
terminated prior thereto by action of the Board. No Plan Option shall be granted
after  termination of the Plan, but termination of the Plan shall not affect the
rights of any optionee under any Plan Option granted prior to such termination.
                                       A-5
<PAGE>
                                BELL SPORTS CORP.

                         ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON NOVEMBER 21, 1996

                      THE MARRIOTT MOUNTAIN SHADOWS RESORT
                              5641 E. LINCOLN DRIVE
                               SCOTTSDALE, ARIZONA
                                 (602) 948-7111

SKY HARBOR INTERNATIONAL AIRPORT TO THE
MARRIOTT MOUNTAIN SHADOWS RESORT:
(APPROXIMATELY 30 MINUTES)

   Exit  Airport  using  the 44th  Street  North  Exit  and  proceed  North  for
approximately  eight  miles.  44th  Street  North  will curve East and turn into
McDonald Drive.  Continue East on McDonald Drive for  approximately one mile and
turn North  (left) onto 56th Street.  Continue on 56th Street for  approximately
1/2 mile and turn East (right) onto Lincoln Drive.  The entrance to the Marriott
Mountain Shadows Resort will be on the immediate south (right) side of the road.

                                  [MAP OF AREA]
<PAGE>
PROXY                                                                      PROXY
                                BELL SPORTS CORP.

THIS  PROXY IS  SOLICITED  ON BEHALF OF THE BOARD OF  DIRECTORS  FOR THE  ANNUAL
MEETING OF STOCKHOLDERS TO BE HELD ON NOVEMBER 21, 1996

         The undersigned  stockholder  of Bell Sports Corp. (the "Company") does
hereby acknowledge receipt of Notice of said Annual Meeting and the accompanying
Proxy  Statement and does hereby  constitute and appoint Terry G. Lee and Howard
A.  Kosick,  or either of them,  with full  power of  substitution,  to vote all
shares of the Company that the  undersigned is entitled to vote, as fully as the
undersigned  could  do  if  personally   present,   at  the  Annual  Meeting  of
Stockholders  of the Company to be held on Thursday,  November 21, 1996 at 10:00
a.m., local time at the Marriott Mountain Shadows Resort, 5641 E. Lincoln Drive,
Scottsdale, Arizona 85253, and at any adjournment thereof.

         This Proxy when properly  executed will be voted in the manner directed
by the  undersigned  stockholder.  If no direction  is made,  this Proxy will be
voted for the three nominees  listed in Proposal 1 and the one nominee listed in
Proposal 2 and for each of Proposals 3 and 4. If other  business is presented at
said Annual  Meeting,  this Proxy will be voted on those matters,  in accordance
with the best judgment of the named proxies.

PLEASE MARK,  SIGN,  DATE AND RETURN THIS PROXY CARD PROMPTLY USING THE ENCLOSED
ENVELOPE.

                  (Continued and to be signed on reverse side.)
<PAGE>
                                BELL SPORTS CORP.
    PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. /X/

[                                                                              ]

The Board of Directors  recommends  a vote "FOR" each of the nominees  listed in
Proposal 1 and 2 and "FOR" each of Proposals 3 and 4.

         Election of Directors-
1.       Nominees:   Frederick W. Winter, Kenneth K. Harkness and Harry H. Manko

                                                                FOR ALL(Except
                                                                Nominee(s)
         FOR                      WITHHOLD                      written below
         / /                        / /                            / /

         _______________________________________________________________________

2.       Nominee:    Arnold L. Charkin
                                                                FOR ALL(Except
                                                                Nominee(s)
         FOR                      WITHHOLD                      written below
         / /                        / /                            / /

         _______________________________________________________________________

3.       To approve an  amendment  to the Restated and Amended Bell Sports Corp.
         1993 Outside  Directors  Stock Option Plan providing for the payment of
         retainer  fees in stock  options  in lieu of cash and to  increase  the
         number of shares issuable thereunder.

                  FOR                   AGAINST                  ABSTAIN
                  / /                     / /                       / /

4.       To ratify the  appointment  of  Price  Waterhouse as independent public
         accountants for the Company for its fiscal year ending June 29, 1997.

                 FOR                   AGAINST                  ABSTAIN
                  / /                     / /                       / /

This proxy shall be voted in accordance with the instructions  given and, in the
absence  of such  instructions,  shall be voted for the  nominees  listed and in
favor of  proposals  2, 3, and 4. If other  business if presented at said Annual
Meeting,  this proxy shall be voted on those matters in accordance with the best
judgment of the named proxies.

                                       Dated:_____________________________, 1996

Signatures(s)___________________________________________________________________

________________________________________________________________________________

When signing the proxy,  please take care to have the  signature  conform to the
stockholder's  name as it  appears  on this side of the  proxy.  If  shares  are
registered  in the  names  of two or more  persons,  each  person  should  sign.
Executors,  administrators,  trustees  and  guardians  should so  indicate  when
signing.  Corporations and  partnerships  should sign in their full corporate or
partnership names by a duly authorized person. 


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