DIAL CORP /DE/
11-K, 1994-06-28
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                   FORM 11-K


                ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1993

Commission file number: 001-11015


A.  Full title of the Plan and address of the Plan, if different
    from that of the issuer named below:

            Dial Consumer Products Group 401(k) Plan

B.  Name of issuer of the securities held pursuant to the Plan
    and the address of its principal executive office:

                                 THE DIAL CORP
                                  DIAL TOWER
                            PHOENIX, ARIZONA  85077


                                   SIGNATURE

The Plan.  Pursuant to the requirements of the Securities Exchange Act of
1934, the Dial Consumer Products Group 401(k) Plan Committee has duly caused
this annual report to be signed on its behalf by the undersigned thereunto
duly authorized.

                                          DIAL CONSUMER PRODUCTS
                                          GROUP 401(k) PLAN



                                          By  /s/ Linde Harned
                                              Linde Harned
                                              Committee Chairman
DATE:  June 28, 1994
<PAGE>










THE DIAL CONSUMER PRODUCTS GROUP 401(k) PLAN


Financial Statements for the
Years Ended December 31, 1993 and 1992,
Supplemental Schedules for the
Year Ended December 31, 1993 and
Independent Auditors' Report


<PAGE>












INDEPENDENT AUDITORS' REPORT


To the Plan Administrator and 
 Plan Participants of
 The Dial Consumer Products Group 401(k) Plan:

We have audited the accompanying statements of net assets available for
benefits of The Dial Consumer Products Group 401(k) Plan (the "Plan") as of
December 31, 1993 and 1992, and the related statements of changes in net
assets available for benefits for the years then ended.  These financial
statements are the responsibility of the Plan's management.  Our
responsibility is to express an opinion on these financial statements based
on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free
of material misstatement.  An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the financial statements. 
An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation.  We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, such financial statements present fairly, in all material
respects, the net assets available for benefits of the Plan at December 31,
1993 and 1992, and the changes in net assets available for benefits for the
years then ended in conformity with generally accepted accounting principles.

Our audits were conducted for the purpose of forming an opinion on the basic
financial statements taken as a whole.  The supplemental schedules on pages 8
and 9 are presented for the purpose of additional analysis and are not a
required part of the basic financial statements, but are supplementary
information required by the Department of Labor's Rules and Regulations for
Reporting and Disclosure under the Employee Retirement Income Security Act of
1974.  These schedules are the responsibility of the Plan's management.  Such
schedules have been subjected to the auditing procedures applied in our audit
of the basic 1993 financial statements and, in our opinion, are fairly
stated, in all material respects when considered in relation to the basic
financial statements taken as a whole.




/s/Deloitte & Touche
June 8, 1994
<PAGE>
<TABLE>
<PAGE>
THE DIAL CONSUMER PRODUCTS GROUP 401(k) PLAN

STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS
DECEMBER 31, 1993 AND 1992


<CAPTION>
ASSETS                                    1993              1992
<S>                                   <C>              <C>
INVESTMENTS AT FAIR VALUE:
  Shares of registered
    investment companies:
    Vanguard Windsor II Fund          $  583,342       $  440,822
    T. Rowe Price Stable Value Fund      388,096          319,567
    Vanguard GNMA Fund                   133,463           94,765
  Common stock:
    The Dial Corp Common Stock           265,124          191,727
    GFC Financial Corporation
      Common Stock                        21,766           21,427
                                      ----------       ----------
           Total investments           1,391,791        1,068,308

CONTRIBUTIONS RECEIVABLE                   6,526            6,097
                                      ----------       ----------
NET ASSETS AVAILABLE FOR BENEFITS     $1,398,317       $1,074,405
                                      ==========       ==========
<FN>
See notes to financial statements.
</TABLE>
<PAGE>
<TABLE>
THE DIAL CONSUMER PRODUCTS GROUP 401(k) PLAN

STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS
YEARS ENDED DECEMBER 31, 1993 AND 1992

<CAPTION>
                                          1993              1992
<S>                                   <C>              <C>
ADDITIONS:
  Contributions:
    Employer - employee
      wage reductions                 $  334,167       $  347,455
    Employee                              21,422           23,808
                                      ----------       ----------
       Total contributions               355,589          371,263
                                      ----------       ----------
  Investment income:
    Dividends                             45,298           49,982
    Interest                              20,840           22,454
    Net appreciation in fair
      value of investments                28,698           27,173
                                      ----------       ----------
       Total investment income            94,836           99,609

                                      ----------       ----------
       Total additions                   450,425          470,872
                                      ----------       ----------
DEDUCTIONS:
  Distributions to participants          126,513          152,414
  Transfer of assets                                       24,321
                                      ----------       ----------
        Total deductions                  126,513          176,735
                                      ----------       ----------

NET INCREASE                             323,912          294,137

NET ASSETS AVAILABLE FOR BENEFITS,
  BEGINNING OF YEAR                    1,074,405          780,268
                                      ----------       ----------

NET ASSETS AVAILABLE FOR BENEFITS,
  END OF YEAR                         $1,398,317       $1,074,405
                                      ==========       ==========
<FN>
See notes to financial statements.
</TABLE>

<PAGE>

THE DIAL CONSUMER PRODUCTS GROUP 401(k) PLAN

NOTES TO FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1993 AND 1992


1.  DESCRIPTION OF THE PLAN

    The following brief description of The Dial Consumer Products Group
401(k) Plan (the "Plan") is provided for general information purposes only. 
Participants should refer to the Plan agreement for more complete
information.

    The Plan, commonly known as the Taxsaver Investment Plan ("TIP"), was
established January 5, 1987.  Employees of the The Dial Corporation, a
division of The Dial Corp ("Dial"), and certain of its subsidiaries (the
"Company") who are covered by a collective bargaining agreement are eligible
to participate in the Plan after completing at least 1,000 hours of service
in a twelve consecutive month period.  Employees are able to contribute to
the Plan by reducing their wages on a pre-tax and after-tax basis, subject to
certain limitations.

    The Plan is subject to various regulations, particularly those under the
Internal Revenue Code Section 401(k) and the Employee Retirement Income
Security Act of 1974 ("ERISA").

a.  Investment Programs - Receipts of the Plan are invested by the Plan's
trustee, T. Rowe Price, at the designation of the participants.  The Plan
offers participants the following funds in which to invest pre-tax, after-tax
and rollover deposits.  Interest, dividends and other investment transactions
are recorded on the accrual basis of accounting.

1)  Vanguard Windsor II Fund - This fund invests in the common stock of other
companies.  The fair value of the fund is dependent upon the market value of
the stocks.  Any dividends received are reinvested.

2)  T. Rowe Price Stable Value Fund - This fund invests in a diversified
portfolio of Guaranteed Investment Contracts ("GIC") issued by insurance
companies, bank investment contracts issued by financial institutions, and
strategic investment contracts issued by insurance companies, financial
institutions and other entities.  Income is earned based upon a blended
interest rate determined by the various investments and is reinvested.  The
fair value of the fund represents contract value which includes contributions
made, plus interest at blended rates, less withdrawals by participants.

3)  Vanguard GNMA Fund - This fund invests primarily in Government National
Mortgage Association ("GNMA") certificates.  These securities represent
ownership in pools of approved mortgage loans which provide a yield based on
the ratios of return of the GNMA holdings that comprise the portfolio.  The
fair value of the fund is dependent upon fluctuations in market conditions.

4)  The Dial Corp Common Stock Fund - This fund invests in the common stock
of Dial and any dividends paid on the stock are reinvested in the fund.  The
fair value of this fund is dependent upon the fluctuations in the market
value of such stock.

5)  GFC Financial Corporation ("GFCFC") Common Stock Fund - This fund invests
in the common stock of GFCFC and any dividends paid on the stock are
reinvested according to the participants' investment mix, due to this fund
being closed to additional contributions.  The fair value of this fund is
dependent upon the fluctuation in the market value of the GFCFC stock.

b.  Contributions - Voluntary wage reductions may be elected by the employee. 
These pre-tax reductions are contributed to the Plan by the Company and may
range from 1% to 12% of compensation.  Each employee who has authorized a
wage reduction at the rate of 6% or more may elect an after-tax contribution
of between 1% and 10% of compensation.  All contributions are limited to the
applicable amounts as prescribed by the Internal Revenue Code.

c.  Distributions of the Plan assets occur upon participant termination from
the Company, financial hardship, disablement, retirement or death.

d.  Vesting - All contributions to the Plan are 100% vested and
nonforfeitable at all times.

e.  Participant Accounts - For each participant, various accounts are
maintained to record wage reduction contributions, employee contributions and
participant rollover deposits transferred to the Plan.  The benefit to which
a participant is entitled is the total benefit which can be provided from the
combined amount of these participant accounts.

f.  Plan Administration - The Plan is administered by a committee of at least
three persons appointed by the Chief Executive Officer of the Company. 
Expenses incident to the operation of the Plan may be paid by the Plan or
directly by the Company.

g.  Plan Termination - While it is the Company's intention to continue the
Plan, the Company has the right to terminate the Plan provided all employer
contributions due at the termination date have been paid.

h.  Transfer of Assets - During the year ended December 31, 1991, the Company
established the Planning Retirement Income Management Earnings Plan
("PRIME").  Effective October 1, 1991, a portion of the participants in the
TIP plan were transferred to the PRIME plan.  The Company continued to
transfer participants from TIP to PRIME during 1992, as they became eligible. 
No participants were transferred in 1993.

2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

    Significant accounting policies are as follows:

a.  Basis of Accounting - The financial statements of the Plan are prepared
under the accrual method of accounting.

b.  Investment Valuation and Income Recognition - The Plan's investments are
stated at fair value.  Shares of registered investment companies are valued
at quoted market prices which represent the net asset value of shares held by
the Plan at year-end.  Common stock is valued at its quoted market price. 
Purchases and sale of securities are recorded on a trade-date basis. 
Interest and dividend income are recorded on the accrual basis.

c.  Payment of Benefits - Benefits are recorded when paid.

3.  NET ASSETS AND CHANGES THEREIN BY FUND

    The following tables present the net assets of the Plan by fund as of
December 31, 1993 and 1992, as well as changes in net assets by fund for the
years then ended.
<PAGE>
<TABLE>
STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
DECEMBER 31, 1993 AND 1992
<CAPTION>
                                           T. Rowe                   The Dial
                              Vanguard     Price        Vanguard     Corp         GFCFC
                              Windsor      Stable       GNMA         Common       Common
1993                          II Fund      Value Fund   Fund         Stock        Stock        Total
<S>                           <C>          <C>          <C>          <C>          <C>          <C>
ASSETS
Investments at fair value:
  Shares of registered
    investment companies:
    Vanguard Windsor
      II Fund                 $583,342                                                           583,342
    T. Rowe Price Stable
      Value Fund                           $388,096                                              388,096
    Vanguard GNMA Fund                                  $133,463                                 133,463
  Common Stock:
    The Dial Corp Common Stock                                       $265,124                    265,124
    GFCFC Common Stock                                                            $ 21,766        21,766
Contributions receivable         2,612        1,574          771        1,569                      6,526
                              --------     --------     --------     --------     --------     ---------

NET ASSETS AVAILABLE
  FOR BENEFITS                $585,954     $389,670     $134,234     $266,693     $ 21,766     $1,398,317
                              ========     ========     ========     ========     ========     ==========
1992

ASSETS
Investments at fair value:
  Shares of registered
    investment companies:
    Vanguard Windsor
      II Fund                 $440,822                                                            440,822
    T. Rowe Price Stable
      Value Fund                           $319,567                                               319,567
    Vanguard GNMA Fund                                  $ 94,765                                   94,765
  Common Stock:
    The Dial Corp Common stock                                       $191,727                     191,727
    GFCFC common stock                                                            $ 21,427         21,427
Contributions receivable         2,642        1,311          581        1,563                       6,097
                              --------     --------     --------     --------     --------     ----------

NET ASSETS AVAILABLE
  FOR BENEFITS                $443,464     $320,878     $ 95,346     $193,290     $ 21,427     $1,074,405
                              ========     ========     ========     ========     ========     ==========
</TABLE>
<PAGE>
<TABLE>
STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS WITH FUND INFORMATION
YEARS ENDED DECEMBER 31, 1993 AND 1992
<CAPTION>
                                           T. Rowe                   The Dial
                              Vanguard     Price        Vanguard     Corp         GFCFC
                              Windsor      Stable       GNMA         Common       Common
1993                          II Fund      Value Fund   Fund         Stock        Stock        Total
<S>                           <C>          <C>          <C>          <C>          <C>          <C>
ADDITIONS:
  Contributions:
    Employer - employee
      wage reductions         $133,272     $ 79,669     $ 38,633     $ 82,593                  $  334,167
    Employee                     8,417        5,550        2,686        4,769                      21,422
                              --------     --------     --------     --------                  ----------
  Total contributions          141,689       85,219       41,319       87,362                     355,589

Investment income:
  Dividends                     32,014                     7,062        5,648     $    574         45,298
  Interest                                   20,840                                                20,840
  Net appreciation
    (depreciation)
    in fair value
    of investments              31,865                      (834)      (6,999)       4,666         28,698
                              --------     --------     --------     --------     --------     ----------
  Total investment income       63,879       20,840        6,228       (1,351)       5,240         94,836
                              --------     --------     --------     --------     --------     ----------
  Total additions              205,568      106,059       47,547       86,011        5,240        450,425
                              --------     --------     --------     --------     --------     ----------
DEDUCTIONS - Distributions
  to participants               67,365       35,903        8,816       14,007          422        126,513
                              --------     --------     --------     --------     --------     ----------
INTERFUND TRANSFERS              4,287       (1,364)         157        1,399       (4,479)         -
                              --------     --------     --------     --------     --------     ----------
NET INCREASE                   142,490       68,792       38,888       73,403          339        323,912

NET ASSETS AVAILABLE FOR
  BENEFITS, BEGINNING
  OF YEAR                      443,464      320,878       95,346      193,290       21,427      1,074,405
                              --------     --------     --------     --------     --------     ----------

NET ASSETS AVAILABLE FOR
  BENEFITS, END OF YEAR       $585,954     $389,670     $134,234     $266,693     $ 21,766     $1,398,317
                              ========     ========     ========     ========     ========     ==========
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                                           T. Rowe                   The Dial
                              Vanguard     Price        Vanguard     Corp         GFCFC        Vanguard
                              Windsor      Stable       GNMA         Common       Common       GIC
1992                          II Fund      Value Fund   Fund         Stock        Stock        Trust        Total
<S>                           <C>          <C>          <C>          <C>          <C>          <C>          <C>
ADDITIONS:
  Contributions:
    Employer - employee
      wage reductions         $140,738     $ 95,781     $ 36,726     $ 74,210                               $  347,455
    Employee                    12,237        5,086        1,978        4,507                                   23,808
                              --------     --------     --------     --------     --------     --------     ----------
  Total contributions          152,975      100,867       38,704       78,717                                  371,263
                              --------     --------     --------     --------     --------     --------     ----------
  Investment income:
    Dividends                   18,671                     5,873       24,969     $    469                      49,982
    Interest                                 17,030                                            $  5,424         22,454
    Net appreciation
      (depreciation) in
      fair value of
      investments               22,740                      (385)      (6,183)      11,001                      27,173
                              --------     --------     --------     --------     --------     --------     ----------
  Total investment income       41,411       17,030        5,488       18,786       11,470        5,424         99,609
                              --------     --------     --------     --------     --------     --------     ----------
  Total additions              194,386      117,897       44,192       97,503       11,470        5,424        470,872
                              --------     --------     --------     --------     --------     --------     ----------
DEDUCTIONS:
  Distributions to
    participants                32,869       69,077       10,158       13,381        2,350       24,579        152,414
  Transfer of assets             8,610        8,768          175        2,725           35        4,008         24,321
                              --------     --------     --------     --------     --------     --------     ----------
  Total deductions              41,479       77,845       10,333       16,106        2,385       28,587        176,735
                              --------     --------     --------     --------     --------     --------     ----------
INTERFUND TRANSFERS            (12,002)     119,480           76       (2,343)      12,342     (117,553)         -
                              --------     --------     --------     --------     --------     --------     ----------
NET INCREASE
  (DECREASE)                   140,905      159,532       33,935       79,054       21,427     (140,716)       294,137

NET ASSETS AVAILABLE
  FOR BENEFITS,
  BEGINNING OF YEAR            302,559      161,346       61,411      114,236                   140,716        780,268
                              --------     --------     --------     --------     --------     --------     ----------

NET ASSETS AVAILABLE
  FOR BENEFITS,
  END OF YEAR                 $443,464     $320,878     $ 95,346     $193,290     $ 21,427     $  -         $1,074,405
                              ========     ========     ========     ========     ========     ========     ==========
</TABLE>

<PAGE>
4.  RELATED PARTY TRANSACTIONS

    Plan investments include shares of the T. Rowe Price Stable Value Fund
managed by T. Rowe Price.  T. Rowe Price is the trustee as defined by the
Plan and, therefore, these transactions qualify as party-in-interest.

5.  FEDERAL INCOME TAX STATUS

    The Internal Revenue Service has determined and informed the Company by
letter, dated April 8, 1993, that the Plan and related trust are designed in
accordance with applicable sections of the Internal Revenue Code.


*  *  *  *  *  *

<PAGE>
<TABLE>

THE DIAL CONSUMER PRODUCTS GROUP 401(k) PLAN

SUPPLEMENTAL SCHEDULE DECEMBER 31, 1993


Item 27a - Schedule of Assets Held for Investment Purposes
<CAPTION>
Column B                 Column C                 Column D       Column E

                         Description of
                         Investment Including
                         Collateral, Rate of
Identity of Issue,       Interest, Maturity
Borrower, Lessor or      Date, Par or                            Current
Similar Party            Maturity Value           Cost           Value
- - ----------------------   ----------------------   -----------    -----------
<S>                      <C>                      <C>            <C>
Vanguard Windsor         Common stock
  II Fund                 (34,234 shares)         $  516,474     $  583,342
T. Rowe Price Stable     GIC Fund
  Value Fund              (388,096 shares)           388,096        388,096
Vanguard GNMA Fund       GNMA Fund
                          (12,870 shares)            131,767        133,463
The Dial Corp Common     Common stock
  Stock                   (6,567 shares)             226,936        265,124
GFC Financial Corpor-    Common Stock
  Common stock            (751 shares)                11,153         21,766
                                                  ----------     ----------

          Total assets held for investment        $1,274,426     $1,391,791
</TABLE>
                                                  ==========     ==========
<PAGE>
<TABLE>
THE DIAL CONSUMER PRODUCTS GROUP 401(k) PLAN

SUPPLEMENTAL SCHEDULE YEAR ENDED DECEMBER 31, 1993

Item 27d - Schedule of Reportable Transactions
<CAPTION>
Column A                    Column B       Column C     Column D     Column G     Column H     Column I

                                                                                  Current
                                                                                  Value
                                                                                  of Asset on  Net
Identity of                 Description    Purchase     Selling      Cost of      Transaction  Gain/
Party Involved              of Asset       Price        Price        Asset        Date         (Loss)
- - ---------------             ----------     ----------   ----------   ----------   ----------   ----------
<S>                         <C>            <C>          <C>          <C>          <C>          <C>
SINGLE TRANSACTIONS:

Vanguard Windsor II
  Fund                      Common stock                $ 39,190     $ 34,035     $ 39,190     $  5,155

SERIES OF TRANSACTIONS:

Vanguard Windsor II
  Fund                      Common stock   $179,627                                179,627
Vanguard Windsor II
  Fund                      Common stock                  68,973       59,565       68,973        9,408
T. Rowe Price Stable
  Value Fund                GIC Fund        106,385                                106,385
T. Rowe Price Stable
  Value Fund                GIC Fund                      37,856       37,856       37,856
Vanguard GNMA
  Fund                      GNMA Fund        48,348                                 48,348
Vanguard GNMA
  Fund                      GNMA Fund                      8,816        8,571        8,816          245
The Dial Corp
  Common Stock              Common stock     98,381                                 98,381
The Dial Corp
  Common Stock              Common stock                  17,985       16,721       17,985        1,264

<FN>
NOTE:  Reportable transactions are those which either singularly or in a series of combined purchases and sales during the year
exceed 5% of the fair value of the Plan's assets at the beginning of the year.


</TABLE>

INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in Registration
Statement No. 33-10150 of The Dial Corp on Form S-8 of our report
dated June 8, 1994, appearing in this Annual Report on Form 11-K
of the Dial Consumer Products Group 401(k) Plan for the year
ended December 31, 1993.



/s/Deloitte & Touche
DELOITTE & TOUCHE

Phoenix, Arizona
June 24, 1994





                                Exhibit 24.1



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