DIAL CORP /DE/
DEF 14A, 1994-03-25
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
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<PAGE>   1
 
                                  SCHEDULE 14A
                                 (RULE 14A-101)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                 EXCHANGE ACT OF 1934 (AMENDMENT NO.          )
 
     Filed by the registrant / /
     Filed by a party other than the registrant / /
     Check the appropriate box:
     / / Preliminary proxy statement
     /X/ Definitive proxy statement
     / / Definitive additional materials
     / / Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12
 
                                 The Dial Corp
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
 
                                 F. G. Emerson
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)
Payment of filing fee (Check the appropriate box):
     /X/ $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2).
     / / $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
     / / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
     0-11.
 
     (1) Title of each class of securities to which transaction applies:
 
- --------------------------------------------------------------------------------
     (2) Aggregate number of securities to which transactions applies:
 
- --------------------------------------------------------------------------------
     (3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11:1
 
- --------------------------------------------------------------------------------
     (4) Proposed maximum aggregate value of transaction:
 
- --------------------------------------------------------------------------------
     / / Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registrations statement number, or
the form or schedule and the date of its filing.
 
     (1) Amount previously paid:
 
- --------------------------------------------------------------------------------
 
     (2) Form, schedule or registration statement no.:
 
- --------------------------------------------------------------------------------
     (3) Filing party:
 
- --------------------------------------------------------------------------------
     (4) Date filed:
 
- --------------------------------------------------------------------------------
- ---------------
    1Set forth the amount on which the filing fee is calculated and state how it
was determined.
<PAGE>   2
                                 THE DIAL CORP
                                   DIAL TOWER
                          PHOENIX, ARIZONA 85077-1424
JOHN W. TEETS
Chairman, President and
  Chief Executive Officer
                                                                   April 1, 1994
Dear Stockholder:
 
     Your 1994 Annual Meeting will be held on Tuesday, May 10, at 9:00 a.m., in
the Ballroom of The Ritz-Carlton Phoenix, 2401 East Camelback Road, Phoenix,
Arizona. As the meeting will begin promptly at 9:00 a.m., please plan to arrive
earlier. The formal notice of the meeting follows on the next page.
 
     No admission tickets or other credentials will be required for attendance
at the meeting. You may use the hotel's free valet parking, and, for your
convenience, arrangements have been made with the hotel to have the gratuity
charged to the Corporation. If you use this valet service, please notify the
valet that you are attending The Dial Corp stockholders meeting.
 
     Directors and officers will be present preceding and following the meeting
to talk with stockholders. During the meeting there will be an opportunity for
stockholder questions regarding the affairs of the Corporation and for
discussion of the business to be considered at the meeting as explained in the
notice and Proxy Statement which follow.
 
     IT IS IMPORTANT THAT YOU VOTE, SIGN AND RETURN THE ENCLOSED PROXY AS SOON
AS POSSIBLE, WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.
 
                                             Sincerely,
 
                                             [John W. Teets signature]
<PAGE>   3
                                THE DIAL CORP 
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
                                                                   April 1, 1994
 
To the Holders of Common Stock of
The Dial Corp:
 
     The Annual Meeting of Stockholders of The Dial Corp, a Delaware
corporation, will be held in the Ballroom of The Ritz-Carlton Phoenix, 2401 East
Camelback Road, Phoenix, Arizona 85016, on Tuesday, May 10, 1994, at 9:00 a.m.,
Mountain Standard Time, for the purpose of considering and voting upon:
 
     1. Election of directors of the Corporation as set forth in the attached
        Proxy Statement; and
 
     2. Approval of a Management Incentive Plan for the Corporation; and
 
     3. Approval of a Performance Unit Incentive Plan for the Corporation; and
 
     4. Ratification of the appointment of Deloitte & Touche to audit the
        accounts of the Corporation for the year 1994; and
 
     5. Any other matters which may properly come before the meeting and any
        adjournment or adjournments thereof.
 
     Only stockholders of record of Common Stock at the close of business March
11, 1994, are entitled to receive notice of and to vote at the meeting. A list
of the stockholders entitled to vote will be available for examination by any
stockholder, for any purpose germane to the meeting, during the time of the
meeting, and for ten days prior to the meeting at the principal executive
offices of the Corporation, Dial Tower, 1850 North Central Avenue, Phoenix,
Arizona.
 
     The Annual Report for the year 1993, including financial statements, was
mailed to stockholders under separate cover beginning March 28, 1994.
 
     To assure your representation at the meeting, please vote, sign and mail
the enclosed proxy, which is being solicited on behalf of the Board of
Directors, as soon as possible. If your registered address is in the United
States, a return envelope which requires no postage if mailed in the United
States is enclosed for that purpose.
 
                                             FREDERICK G. EMERSON
                                             Vice President and Secretary
 
<TABLE>
<S>                             <C>                                <C>
                                -----------------------------------
                                            PLEASE VOTE
                                      YOUR VOTE IS IMPORTANT
                                -----------------------------------
</TABLE>
<PAGE>   4
 
                                PROXY STATEMENT
                                       OF
                                 THE DIAL CORP 
                                   DIAL TOWER
                          PHOENIX, ARIZONA 85077-1424
 
                          (First Mailed April 1, 1994)
                              GENERAL INFORMATION
 
     This Proxy Statement is furnished in connection with the solicitation of
proxies by the Board of Directors for the 1994 Annual Meeting of Stockholders of
the Corporation. The cost of soliciting proxies will be borne by the
Corporation. Solicitation will be made primarily through the use of the mails,
but regular employees of the Corporation may solicit proxies personally, by
telephone or telegram. The Corporation has retained Georgeson & Company Inc. to
assist it in connection with the solicitation at an estimated fee of $11,500
plus out-of-pocket expenses. The Corporation will reimburse banks, brokerage
firms and other custodians, nominees and fiduciaries for reasonable expenses
incurred by them in sending proxy materials to beneficial owners of shares. The
enclosed proxy, if properly executed and returned, will be voted according to
its specifications but may be revoked at any time before it is voted by giving
notice in writing to the Secretary of the Corporation or by voting in person at
the meeting. The election inspectors will treat abstentions or a withholding of
authority as shares that are present and entitled to vote for purposes of
determining the presence of a quorum but as unvoted for purposes of determining
the approval of any matter submitted to the stockholders for a vote. If a broker
indicates on the proxy that it does not have discretionary authority as to
certain shares to vote on a particular matter, those shares will not be
considered as present and entitled to vote with respect to that matter. If a
stockholder is a participant in the Corporation's Stockholder Dividend
Reinvestment Plan, the proxy represents the number of shares in the dividend
reinvestment plan account, as well as shares registered in the participant's
name. If a stockholder is a participant in The Dial Corp Employees' Capital
Accumulation Plan and/or The Dial Corp Employees' Stock Ownership Plan Trust,
the proxy will serve as a voting instruction to the respective Trustee.
 
     Only stockholders of record of Common Stock as of the close of business on
the record date, March 11, 1994, will be eligible to vote at the meeting. The
number of shares of Common Stock then outstanding was 46,005,354 shares. Each
outstanding share will be entitled to one vote. For those proposals for which no
directions are given, the proxy will be voted "for" the election of the
directors set forth herein and in accordance with the recommendations of the
Board of Directors or the best judgment of the proxy holders on other proposals.
To be elected, each director must receive the affirmative vote of
 
                                        1
<PAGE>   5
 
the holders of a plurality of the shares voting. Approval of the other proposals
require the affirmative vote of a majority of the shares voting on such
proposal.
 
                     BOARD OF DIRECTORS AND ITS COMMITTEES
 
     The Board of Directors holds regular quarterly meetings and held five
meetings during 1993. It has established the following committees of certain of
its members to deal with particular areas of responsibility:
 
     1. The Executive Committee, which held six meetings during 1993, exercises
all the powers of the Board in the management of the business and affairs of the
Corporation, except as limited by Delaware law, when the Board is not in
session.
 
     2. The Audit Committee, which met three times in 1993, recommends
appointment of the Corporation's independent public accountants and reviews
audit reports, accounting policies, financial statements, internal auditing
reports, internal controls, audit fees, and certain officer expenses; all
members of this Committee are nonemployee directors.
 
     3. The Executive Compensation Committee which met five times in 1993,
reviews, for recommendation to the Board, salaries and other compensation awards
under various compensation plans, and approves salaries and compensation of
executive officers and also approves grants under the Corporation's incentive
stock plans (see the "Executive Compensation Committee Report" below); all
members of this Committee are nonemployee directors.
 
     4. The Nominating Committee, which met three times in 1993, is responsible
for proposing a slate of directors for election by the stockholders at each
annual meeting and proposing candidates to fill any vacancies on the Board; all
members of this Committee are nonemployee directors. The Committee will consider
candidates for Board membership proposed by stockholders who have complied with
the procedures described under the caption below entitled "Submission of
Stockholder Proposals and Other Information."
 
     Directors who are not employees of the Corporation receive an annual
retainer of $31,200; they also receive a fee of $2,300 for each Board of
Directors meeting attended and for each Audit, Executive, Executive
Compensation, and Nominating Committee meeting attended, except that a fee of
$2,600 per meeting is received for each committee meeting attended not in
conjunction with a meeting of the Board. Each nonemployee member of the
Executive Committee also receives an annual retainer of $5,400.
 
     Nonemployee directors may elect to participate in the Deferred Compensation
Plan for Directors of the Corporation under which payment of part or all of
their directors' fees and retainers is deferred. This Plan provides participants
with the option to defer their compensation in the form of stock units related
to
 
                                        2
<PAGE>   6
 
the price of the Corporation's Common Stock, as well as the option to defer in
the form of cash. Messrs. Gossage, Hay, Reichert and Young are active
participants in this Plan. Such accumulated compensation plus interest thereon
at the long-term medium-quality bond rate for cash accounts or dividend
equivalents for stock units accounts, as the case may be, are payable to the
director or to the director's estate or beneficiary, over such period as may be
designated, upon termination as a director.
 
     Pursuant to the Directors' Retirement Benefit Plan, directors may receive
retirement benefits for a period of ten years, such benefits ranging from 15% to
100% of the annual retainer at retirement, based on their years of service
ranging from four to ten years; in the event of a change in control of the
Corporation, the years of service are accelerated to ten. Pursuant to the 1992
Stock Incentive Plan, 2,900 nonqualified options to purchase Common Stock were
issued to each director during August of 1993, at $38.0625, the average market
price on the day of issue. The Corporation also provides directors with
accidental death and dismemberment insurance benefits of $300,000 and, in
addition, travel accident insurance benefits of $250,000 when traveling on the
Corporation's business.
 
                             ELECTION OF DIRECTORS
 
     The Board of Directors of the Corporation consists of 11 persons divided
into three classes. At each annual meeting the term of one class of directors
expires and persons are elected to that class for terms of three years. Mr.
James E. Cunningham, who has served as a distinguished member of the Board of
Directors since 1987, has reached the mandatory retirement age for Directors,
and will not be renominated, and upon his retirement the Board of Directors will
consist of 10 persons.
 
     The persons appointed in the enclosed proxy intend to vote at the Annual
Meeting, and any adjournment or adjournments thereof, for the election of the
nominees for directors whose names appear below, for the term indicated or until
their respective successors have been elected and have qualified, or in the
event of disqualification, refusal or inability of any of them to serve, for the
election of such other persons as they believe will carry on the present
policies of the Corporation. Each of the nominees has agreed to serve if
elected.
 
                                        3
<PAGE>   7
 
                               DIRECTOR NOMINEES
 
     The information regarding the director nominees has been furnished by such
nominees and is set forth below:
 
<TABLE>
<CAPTION>
                                    Principal Occupation,              Year First Common Shares
         Name                    Other Directorships and Age            Elected       Owned
- ---------------------------------------------------------------------- ---------- -------------
<S>                    <C>                                             <C>        <C>
For Terms Expiring at the 1997 Annual Meeting
Thomas L. Gossage...... Chairman, President and Chief Executive Officer    1993        1,000
                       and a director of Hercules Incorporated, a
                       worldwide producer of chemicals and related
                       products and solid fuel systems for aerospace
                       applications. Also a director of Wilmington
                       Trust Corporation, the U.S. - Russia Business
                       Council and Chemical Manufacturers Association.
                       Age 59.
Dennis C. Stanfill*+... Senior Advisor, Credit Lyonnais, a global bank,    1981        3,500
                       and prior thereto was: Co-Chairman and Co-Chief
                       Executive Officer of Metro-Goldwyn-Mayer Inc.;
                       Chairman or President of AME, Inc., a video
                       post production company; and President and a
                       principal stockholder of Stanfill Bowen & Co.,
                       Inc., a private investment and venture capital
                       firm. Also a Director of Carter Hawley Hale
                       Stores, Inc., a diversified retailer. Age 66.
John W. Teets*......... Chairman, President and Chief Executive Officer    1980      249,164
                       and a director of the Corporation. Also a
                       director of GFC Financial Corporation, a
                       financial leasing and insurance company, and
                       Motor Coach Industries International, Inc., a
                       manufacturer of intercity coaches and
                       distributor of bus replacement parts. Age 60.
</TABLE>
 
                                        4
<PAGE>   8
 
                         DIRECTORS CONTINUING IN OFFICE
 
     The information regarding the directors continuing in office has been
furnished by such directors and is set forth below:
 
<TABLE>
<CAPTION>
                                    Principal Occupation,              Year First Common Shares
         Name                    Other Directorships and Age            Elected       Owned
- ---------------------------------------------------------------------- ---------- -------------
<S>                    <C>                                             <C>        <C>
Terms Expiring at the 1996 Annual Meeting
Donald E. Guinn++...... Chairman Emeritus and a director of Pacific       1986           500
                       Telesis Group, a telecommunications holding
                       company, and Chairman Emeritus and a director
                       of Pacific Bell. Also a director of Brunswick
                       Corporation, a manufacturer of marine,
                       recreation and defense products, Pacific Mutual
                       Life Insurance Company, Pyramid Technology
                       Corporation, a manufacturer of computers, and
                       BankAmerica Corporation and its subsidiary,
                       Bank of America, NT&SA. Age 61.
Judith K. Hofer*+...... President and Chief Executive Officer of Meier    1984         2,264
                       & Frank, a retail department store division of
                       The May Department Stores Company. Also a
                       director of Key Bank of Oregon. Age 54.
Jack F. Reichert*+..... Chairman and Chief Executive Officer and a        1984           500
                       director of Brunswick Corporation, a
                       manufacturer of marine, recreation and defense
                       products. Also a director of First Chicago
                       Corporation and its subsidiary, The First
                       National Bank of Chicago; Trustee, Carroll
                       College; Member, University of Chicago Graduate
                       School of Business Advisory Council. Age 63.
Terms Expiring at the 1995 Annual Meeting
Joe T. Ford-........... Chairman and Chief Executive Officer and a        1991         4,000
                       director of ALLTEL Corporation, a telecom-
                       munications and information services company.
                       Also a director of Duke Power Company, a public
                       utility. Age 56.
</TABLE>
 
                                        5
<PAGE>   9
 
<TABLE>
<CAPTION>
                                    Principal Occupation,              Year First Common Shares
         Name                    Other Directorships and Age            Elected       Owned
- ---------------------------------------------------------------------- ---------- -------------
<S>                    <C>                                             <C>        <C>
Jess Hay-.............. Chairman and Chief Executive Officer and a        1981         1,000
                       director of Lomas Financial Corporation, a
                       financial services company, and Chairman and
                       Chief Executive Officer of Lomas Mortgage USA,
                       Inc. Also a director of Exxon Corporation,
                       MCorp., a bank holding company, Southwestern
                       Bell Corporation and Trinity Industries, Inc.,
                       a manufacturer of industrial metal products,
                       and Trustee of Liberte Investors. Age 63.
Linda Johnson Rice++... President and Chief Operating Officer and a       1992         1,500
                       director of Johnson Publishing Company, Inc.,
                       publisher of Ebony and other magazines. Also a
                       director of Bausch & Lomb, a producer of global
                       health care and optics products, and
                       Continental Bank Corporation. Age 35.
A. Thomas Young++-..... President and Chief Operating Officer and a       1991         1,000
                       director of Martin Marietta Corporation, a
                       manufacturer and designer of aerospace products
                       and systems, and an information services and
                       energy company, and prior thereto was its
                       Executive Vice President. Also a director of
                       Cooper Industries, Inc., a diversified
                       manufacturer of electrical, hardware,
                       automotive and petroleum products. Age 55.
</TABLE>
 
- ---------------
- - Member of Audit Committee
 
* Member of Executive Committee
 
+ Member of Executive Compensation Committee
 
++ Member of Nominating Committee
 
                                        6
<PAGE>   10
 
                   OWNERSHIP OF THE CORPORATION'S SECURITIES
 
     The following table sets forth certain information at March 15, 1994,
regarding those persons known to the Corporation to be the beneficial owners of
more than 5% of the Corporation's outstanding Common Stock and the beneficial
ownership, as defined by the Securities and Exchange Commission (SEC), of such
Common Stock by all directors and executive officers of the Corporation as a
group:
 
CERTAIN BENEFICIAL OWNERS
 
<TABLE>
<CAPTION>
                                                                        Amount of
                                                                       Beneficial          Percent
                           Name and Address                             Ownership         of Class
    --------------------------------------------------------------  -----------------     ---------
    <S>                                                             <C>                   <C>
    First Interstate Bank of Arizona, N.A.,                            3,923,9331            8.5%
      Trustee of The Dial Corp Employee Equity Trust
      P. O. Box 53434
      Phoenix, Arizona 85072-3434
    FMR Corp.                                                          3,492,3982            7.6%
      82 Devonshire Street
      Boston, Massachusetts 02109
</TABLE>
 
- ---------------
 
1 The ownership information set forth herein is based in its entirety on
  material contained in Amendment No. 2 to Schedule 13D, dated January 31, 1994,
  filed with the SEC by First Interstate Bank of Arizona, N.A., as Trustee for
  The Dial Corp Employee Equity Trust. The Schedule 13D states that the First
  Interstate Bank of Arizona, N.A. disclaims beneficial ownership of the shares
  of stock in the Trust. Shares are periodically allocated and released from the
  Trust to satisfy benefit funding requirements under certain of the
  Corporation's compensation and benefit plans (Plans). The Trust's shares will
  be voted, under confidential voting procedures, in the same proportion as the
  voting instructions received from such Plans' participants with respect to the
  Corporation's Common Stock allocated to such participants' accounts.
  Unallocated shares held in the Trust are voted in the same proportions as the
  shares for which instructions have been received.
 
2 The ownership information set forth herein is based in its entirety on
  material contained in a Schedule 13G, dated February 11, 1994, filed with the
  SEC by FMR Corp., which certified therein that the securities were not
  acquired for the purpose of changing or influencing the control of the
  Corporation. With respect to the shares held, such stockholder has sole voting
  power as to 618,656 shares and sole dispositive power as to 3,492,398 shares.
  Some of the securities reported are owned by wholly owned subsidiaries of FMR
  Corp., viz., Fidelity Management Trust Company and Fidelity Management &
  Research Company.
 
                                        7
<PAGE>   11
 
DIRECTORS AND EXECUTIVE OFFICERS
 
<TABLE>
<CAPTION>
                                                                  Amount of                Percent
                             Name                           Beneficial Ownership1         of Class
    ------------------------------------------------------  ---------------------         ---------
    <S>                                                     <C>                           <C>
    William L. Anthony                                               39,289                 *
    Robert H. Bohannon                                                6,450                 *
    James E. Cunningham                                               8,760                 *
    Frederick G. Emerson                                             39,698                 *
    Joe T. Ford                                                       8,034                 *
    Thomas L. Gossage                                                 1,000                 *
    Donald E. Guinn                                                   8,760                 *
    Jess Hay                                                          9,260                 *
    Karen L. Hendricks                                                7,954                 *
    Judith K. Hofer                                                   6,795                 *
    F. Edward Lake                                                   67,665                 *
    L. Gene Lemon                                                   156,904                 *
    Frederick J. Martin                                              42,838                 *
    Andrew S. Patti                                                 131,513                 *
    Jack F. Reichert                                                  8,760                 *
    Linda Johnson Rice                                                5,600                 *
    Norton D. Rittmaster                                             55,534                 *
    Mark R. Shook                                                    22,154                 *
    Dennis C. Stanfill                                                8,652                 *
    Richard C. Stephan                                               82,550                 *
    John W. Teets                                                   750,092                  1.6%
    A. Thomas Young                                                   5,034                 *
    All Directors and Executive Officers as a Group
      (22 persons)                                                1,473,296                  3.2%
</TABLE>
 
- ---------------
 
1 Includes 945,042 shares of Common Stock with respect to which all the above
  directors and executive officers as a group have the right to acquire
  ownership within 60 calendar days through the exercise of stock options
  granted under the Corporation's stock option plans.
 
* Less than one percent.
 
                                        8
<PAGE>   12
 
     The Corporation's management understands the importance of aligning the
financial interests of its officer group with those of stockholders.
Accordingly, the Corporation has established specific guidelines relating to the
minimum amount of stock officers should own on a direct basis, meaning stock
which is at risk in the market, not simply held under option.
 
     The Corporation's guidelines call for the officer group to own stock which
has a value within a range of one and one-half to five times that individual's
annual salary, depending on his or her level of compensation as discussed in the
Executive Compensation Committee Report which follows. Most of these officers
have reached their goals and the remainder are continuing to invest towards
achieving their goals.
 
                                        9
<PAGE>   13
 
                       COMPENSATION OF EXECUTIVE OFFICERS
 
     The following table sets forth compensation received for the years
1991-1993 by each of the Corporation's five most highly compensated executive
officers in 1993:
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                  LONG-TERM COMPENSATION
                                                                         ----------------------------------------
                                                                                   Awards
                                   ANNUAL COMPENSATION                   --------------------------     Payouts
                     ------------------------------------------------                    Securities    ----------
                                                         Other Annual     Restricted     Underlying    Long-Term      All Other
     Name and                                            Compensation    Stock Awards     Options      Incentive     Compensation
Principal Position   Year    Salary($)      Bonus($)         ($)1            ($)2           (#)        Payouts($)        ($)3
- ------------------   ----    ----------    ----------    ------------    ------------    ----------    ----------    ------------
<S>                  <C>     <C>           <C>           <C>             <C>             <C>           <C>           <C>
John W. Teets        1993    $1,150,3334   $1,173,300      $717,412        $      0        93,600      $1,714,900      $ 30,000
 Chairman,           1992    $1,099,333    $1,121,300      $518,333        $      0        81,700      $       0       $ 30,000
  President,         1991    $1,035,667    $1,057,000      $452,006        $636,447        68,714      $ 333,000       $ 30,000
 and CEO
Richard W.           1993    $  238,244    $  163,500      $  8,684        $      0        10,100      $ 295,400       $  7,128
  Gochnauer          1992    $  225,498    $  168,700      $  6,119        $      0         7,400      $ 315,500       $  6,765
 Executive Vice      1991    $  205,436    $  151,000      $  5,565        $ 21,150         7,083      $ 128,300       $  6,322
President-
 General Manager,
 Laundry Division
of
 Consumer Products
Group
L. Gene Lemon        1993    $  346,833    $  265,300      $129,078        $      0        18,700      $ 437,600       $ 10,405
 Vice President      1992    $  326,000    $  249,400      $ 92,931        $      0        20,400      $       0       $  9,780
  and                1991    $  305,133    $  234,000      $ 81,016        $130,061        13,544      $  75,000       $  9,154
 General Counsel
Frederick J.         1993    $  288,000    $  188,100      $ 78,403        $      0        12,300      $ 312,100       $  6,866
  Martin             1992    $  275,000    $  225,200      $ 54,561        $      0        11,400      $ 362,300       $  6,866
 President of        1991    $  259,000    $  209,800      $ 47,089        $105,146        10,437      $ 246,000       $  7,208
Dobbs
 International
Services, Inc.
Andrew S. Patti      1993    $  367,653    $  281,300      $141,392        $      0        19,800      $ 619,300       $ 11,049
 President and COO   1992    $  346,890    $  291,900      $100,019        $      0        21,600      $ 568,600       $ 10,407
  of                 1991    $  326,374    $  274,600      $ 83,816        $138,366        14,414      $ 280,000       $  9,399
 Consumer Products
Group
</TABLE>
 
- ---------------
1 Perquisites are less than $50,000 or 10% of the total of annual salary and
  bonus for each named executive officer; amounts shown represent a gross-up of
  the taxes due on the lapse of restrictions on restricted stock during 1993.
 
2 Dividends are paid on restricted stock and performance based stock at the same
  rate as paid to all stockholders. On December 31, 1993, the following persons
  held the following amounts of restricted stock and performance based stock,
  respectively, valued at then current market values: John W. Teets, 74,067
  shares at $2,990,455 and 25,800 shares at $1,041,675; Richard W. Gochnauer,
  1,298 shares at $52,407 and 1,900 shares at $76,713; L. Gene Lemon, 13,691
  shares at $552,774 and 5,500 shares at $222,063; Frederick J. Martin, 10,351
  shares at $417,922 and 3,700 shares at $149,388; and Andrew S. Patti, 14,755
  shares at $595,733 and 7,500 shares at $302,813.
 
3 Amounts represent payments under the 401K Plan and the Supplemental TRIM Plan.
 
4 Includes payments under an employment agreement, as amended, expiring three
  years after notice by the Corporation of termination, providing for an annual
  salary of $1,187,000, effective September 1, 1993.
 
                                       10
<PAGE>   14
 
                              STOCK OPTION GRANTS
 
     The following table sets forth information on stock option grants to each
of the five most highly compensated executive officers of the Corporation for
1993. The amounts shown for each executive officer as potential realizable
values are based on assumed annualized rates of stock price appreciation of 5%
and 10% over the full ten-year term of the options, which would result in stock
prices of $64.75 and $103.10, respectively. The amounts shown as potential
realizable values for all stockholders represent the corresponding increases in
the market value of the 46,018,008 outstanding shares of the Corporation's
Common Stock held by all stockholders as of January 1, 1994 at the 1993 year-end
closing price of $40.375, which would total approximately $1.17 billion and
$2.95 billion, respectively. THESE POTENTIAL REALIZABLE VALUES ARE BASED SOLELY
ON ASSUMED RATES OF APPRECIATION REQUIRED BY APPLICABLE SEC REGULATIONS. ACTUAL
GAINS, IF ANY, ON OPTION EXERCISES AND COMMON STOCKHOLDINGS ARE DEPENDENT ON THE
FUTURE PERFORMANCE OF THE CORPORATION'S COMMON STOCK AND OVERALL STOCK MARKET
CONDITIONS. THERE CAN BE NO ASSURANCE THAT THE POTENTIAL REALIZABLE VALUES SHOWN
IN THIS TABLE WILL BE ACHIEVED.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                      Individual Grants
                    -----------------------------------------------------          Potential Realizable
                                      % of                                           Value at Assumed
                                      Total                                          Annual Rates of
                     Number of       Options                                     Stock Price Appreciation
                    Securities       Granted                                         for Option Term
                    Underlying         to         Exercise                    ------------------------------
                      Options       Employees      Price       Expiration          5%               10%
       Name         Granted(#)1     Last Year     ($/Share)       Date             ($)              ($)
- ------------------- -----------     ---------     --------     ----------     -------------    -------------
<S>                 <C>             <C>           <C>          <C>            <C>              <C>
John W. Teets          93,600          9.75%      $ 39.750        2/17/03     $   2,340,000    $   5,929,560
Richard W.             10,100          1.05%      $ 39.750        2/17/03     $     252,500    $     639,835
  Gochnauer
L. Gene Lemon          18,700          1.95%      $ 39.750        2/17/03     $     467,500    $   1,184,645
Frederick J. Martin    12,300          1.28%      $ 39.750        2/17/03     $     307,500    $     779,205
Andrew S. Patti        19,800          2.06%      $ 39.750        2/17/03     $     495,000    $   1,254,330
ALL STOCKHOLDERS'      N/A            N/A           N/A           N/A         $1.17 BILLION    $2.95 BILLION
  STOCK PRICE
  APPRECIATION
</TABLE>
 
- ---------------
1 The exercise prices are the fair market value of the Corporation's Common
  Stock on the grant date. Fifty percent of options are exercisable one year
  after grant and the balance are exercisable two years after grant; and each
  option contains the right to surrender the option for cash, which right is
  exercisable only during certain tender offers. The exercise price may be paid
  by delivery of already owned shares, and tax withholding obligations related
  to exercise may be paid by offset of the underlying shares, subject to certain
  conditions.
 
                                       11
<PAGE>   15
 
                AGGREGATED STOCK OPTION/SAR EXERCISES AND VALUES
 
     The following table sets forth information on aggregated stock option
exercises for 1993, number of unexercised options at 1993 year-end
(exercisable/unexercisable), and 1993 year-end values
(exercisable/unexercisable) for each of the five most highly compensated
executive officers of the Corporation. THE AMOUNTS SET FORTH IN THE TWO COLUMNS
RELATING TO UNEXERCISED OPTIONS, UNLIKE THE AMOUNTS SET FORTH IN THE COLUMN
HEADED "VALUE REALIZED," HAVE NOT BEEN, AND MIGHT NEVER BE, REALIZED. THE
UNDERLYING OPTIONS MIGHT NOT BE EXERCISED; AND ACTUAL GAINS, IF ANY, ON EXERCISE
WILL DEPEND ON THE VALUE OF THE CORPORATION'S COMMON STOCK ON THE DATE OF
EXERCISE. THERE CAN BE NO ASSURANCE THAT THESE VALUES WILL BE REALIZED.
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                            AND FY-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                              Number of
                                                              Securities
                                                              Underlying
                                                             Unexercised         Value of Unexercised
                              Shares                          Options at         In-the-Money Options
                             Acquired                         FY-End(#)              at FY-End($)
                                on           Value           Exercisable/            Exercisable/
           Name             Exercise(#)   Realized($)       Unexercisable           Unexercisable1
- --------------------------- ----------    -----------     ------------------    ----------------------
<S>                         <C>           <C>             <C>       <C>         <C>           <C>
John W. Teets                  0               0           454,128   134,450    $5,971,318    $159,459
Richard W. Gochnauer           0               0            27,558    13,800    $  362,340    $ 14,950
L. Gene Lemon                  0               0            96,808    28,900    $1,220,801    $ 38,354
Frederick J. Martin            0               0            10,919    18,000    $   79,192    $ 22,013
Andrew S. Patti                0               0            54,431    30,600    $  537,401    $ 40,613
</TABLE>
 
- ---------------
1 The closing price of the Corporation's Common Stock on December 31, 1993 was
  $40.375. The information shown reflects the value of options accumulated over
  periods of up to nine years.
 
             LONG-TERM INCENTIVE PLAN GRANTS AND ESTIMATED PAYOUTS
 
     The following table sets forth information on Performance Unit Incentive
Plan grants and Performance Based Stock grants for 1993 and the performance
period until payout and, for the Performance Unit Incentive Plan, the estimated
ranges of the payout under the Plan, for each of the five most highly
compensated executive officers of the Corporation:
 
                                       12
<PAGE>   16
 
                  LONG-TERM INCENTIVE PLAN AWARDS IN LAST YEAR
 
<TABLE>
<CAPTION>
                                                                          Estimated Future Payouts
                                                Performance          Under Non-Stock Price Based Plans1
                                   Number         Period          -----------------------------------------
                                     of            Until          Threshold        Target          Maximum
            Name                   Units          Payout          (# Units)       (# Units)       (# Units)
- -----------------------------      ------       -----------       ---------       ---------       ---------
<S>                                <C>          <C>               <C>             <C>             <C>
John W. Teets................      21,330         2 years           5,333           21,330          42,660
                                   25,8002        3 years
Richard W. Gochnauer.........       2,930         2 years             733            2,930           5,860
                                    1,9002        3 years
L. Gene Lemon................       5,550         2 years           1,388            5,550          11,100
                                    5,5002        3 years
Frederick J. Martin..........       3,940         2 years             985            3,940           7,880
                                    3,7002        3 years
Andrew S. Patti..............       5,880         2 years           1,470            5,880          11,760
                                    7,5002        3 years
</TABLE>
 
- ---------------
1 The assumed value of the units awarded under the Performance Unit Incentive
  Plan is equal to $39.813 which was the price of the Corporation's Common Stock
  on the initial date of grant. The assumed value of the units for any payment
  of an award is based on the average price of the stock during the month
  following the performance period. The closing price of the Corporation's
  Common Stock on December 31, 1993 was $40.375. Payouts of awards are dependent
  upon achievement of return on equity and income targets which are established
  at the beginning of the performance period. The performance period is
  generally three years, however, in order to gain the timely approvals required
  to obtain the tax deductibility of these payouts, if achieved, the 1993-1995
  performance period was later changed to a two-year period (1994-1995).
 
2 Performance Based Stock is earned only if performance targets are met relative
  to the two stock indices set forth in the Performance Graph below.
 
                 EXECUTIVE SEVERANCE AND EMPLOYMENT AGREEMENTS
 
     The Corporation has entered into executive severance agreements with
Messrs. Teets, Lemon and another executive officer providing that if their
employment terminates for any reason (other than because of death, disability,
or normal retirement) within 18 months after a change in control of the
Corporation, then they shall receive severance compensation. The maximum amounts
the agreements provide for consist of a lump sum payment of three times such
executive officer's highest salary, incentive plan payments and fringe benefits
and also provide a tax gross-up feature, so that the executive officer does not
have to pay excise taxes imposed by the Internal Revenue Code on payments made
pursuant to the agreement. Benefits paid are reduced by other severance benefits
paid by the Corporation, but shall not be offset by any other amounts. Such
executive officer will also be credited with
 
                                       13
<PAGE>   17
 
years of service equal to the greater of the number needed to assure vesting
under the retirement plans or the number of year's salary paid under the
severance plan.
 
     The Corporation has also entered into executive severance agreements with
Messrs. Martin and Patti, which provide benefits similar to those in the
agreements described above, except that if employment terminates involuntarily
or the executive officer leaves for a good reason (as defined) the participant
will receive three times such executive officer's salary, incentive payments and
fringe benefits, and if employment terminates because the participant leaves
voluntarily during the 30-day period following the first anniversary of the
change in control, the participant will receive two times such compensation.
Other executive officers receive similar benefits except some agreements provide
that a maximum of two years of benefits are payable and only if the termination
is involuntary.
 
     In addition to that shown in the Summary Compensation Table, another
executive officer has entered into an employment agreement, as amended, with a
subsidiary expiring December 31, 1994, providing for an annual salary of
$217,300.
 
                                 PENSION PLANS
 
     The following table shows estimated annual retirement benefits payable to a
covered participant who retires at age 65 or later for the years of service and
remuneration level indicated, under The Dial Companies Retirement Income Plan
and the schedule of the Supplemental Pension Plan which prevents the loss of
pension benefits otherwise payable except for the limitations of Section 415 of
the Internal Revenue Code. The remuneration covered by the Retirement Plan is
annual salary and annual bonus, as reported in the summary compensation table
above. The final remuneration will be calculated on the basis of the average of
participant's last five years of covered remuneration prior to retirement.
 
                             PENSION PLAN TABLE1,2
 
<TABLE>
<CAPTION>
                                Years of Service3
                 ------------------------------------------------
Remuneration        15          20           25           304
- ------------     --------    --------    ----------    ----------
<S>              <C>         <C>         <C>           <C>
125,000....        31,109      41,478        51,847        62,217
150,000....        37,671      50,228        62,785        75,342
175,000....        44,234      58,978        73,722        88,467
200,000....        50,796      67,728        84,660       101,592
225,000....        57,359      76,478        95,597       114,717
250,000....        63,921      85,228       106,535       127,842
300,000....        77,046     102,728       128,410       154,092
400,000....       103,296     137,728       172,160       206,592
500,000....       129,546     172,728       215,910       259,092
600,000....       155,796     207,728       259,660       311,592
700,000....       182,046     242,728       303,410       364,092
800,000....       208,296     277,728       347,160       416,592
900,000....       234,546     312,728       390,910       469,092
</TABLE>
 
                                       14
<PAGE>   18
 
<TABLE>
<CAPTION>
                                Years of Service3
                 ------------------------------------------------
Remuneration        15          20           25           304
- ------------     --------    --------    ----------    ----------
<S>              <C>         <C>         <C>           <C>
1,000,000..       260,796     347,728       434,660       521,592
1,100,000..       287,046     382,728       478,410       574,092
1,200,000..       313,296     417,728       522,160       626,592
1,300,000..       339,546     452,728       565,910       679,092
1,400,000..       365,796     487,728       609,660       731,592
1,500,000..       392,046     522,728       653,410       784,092
1,600,000..       418,296     557,728       697,160       836,592
1,700,000..       444,546     592,728       740,910       889,092
1,800,000..       470,796     627,728       784,660       941,592
1,900,000..       497,046     662,728       828,410       994,092
2,000,000..       523,296     697,728       872,160     1,046,592
2,100,000..       549,546     732,728       915,910     1,099,092
2,200,000..       575,796     767,728       959,660     1,151,592
2,300,000..       602,046     802,728     1,003,410     1,204,092
2,400,000..       628,296     837,728     1,047,160     1,256,592
2,500,000..       654,546     872,728     1,090,910     1,309,092
2,600,000..       680,796     907,728     1,134,660     1,361,592
2,700,000..       707,046     942,728     1,178,410     1,414,092
</TABLE>
 
- ---------------
1 The Internal Revenue Code (Code), and the Employee Retirement Income Security
  Act (ERISA), limit the annual benefits which may be paid from a tax-qualified
  retirement plan. As permitted by the Code and ERISA, the Corporation has a
  supplemental plan which authorizes the payment of benefits calculated under
  provisions of the retirement plan which may be above the limits permitted
  under the Code and ERISA for those executives entitled to participate in the
  supplemental plan.
 
2 Benefits are computed on a single-life annuity basis. Such benefits reflect a
  reduction to recognize some of the Social Security benefits to be received by
  the employee. The amounts set forth are before any adjustment for joint and
  survivorship provisions, which would reduce the amounts shown in the table.
 
3 The number of credited years of service for Messrs. Teets, Gochnauer, Lemon,
  Martin, and Patti, are 21, 3, 23, 15, and 25, respectively.
 
4 The Corporation's Retirement Income Plan limits the years of service credited
  for purposes of calculating benefits to a maximum of 30 years. Its
  Supplemental Pension Plan contains similar limits and further provides that
  pension benefits set forth in this column will be payable to designated
  executive officers who have completed twenty or more years of service and
  attained age 55, including Messrs. Teets and Lemon.
 
                                       15
<PAGE>   19
 
     Notwithstanding anything to the contrary set forth in any of the
Corporation's previous filings under the Securities Act of 1933, as amended, or
the Exchange Act, as amended, that might incorporate future filings, including
this Proxy Statement, in whole or in part, the following report and the
Stockholder Return Performance Graph shall not be incorporated by reference into
any such filings.
 
                    EXECUTIVE COMPENSATION COMMITTEE REPORT
 
     This report was prepared by the Executive Compensation Committee of the
Board of Directors. Under the Committee's direction, the Corporation has
implemented an executive compensation strategy designed to enhance profitability
and stockholder value. This strategy has served the stockholders of the
Corporation for many years by motivating and rewarding executives for achieving
the Corporation's goals.
 
EXECUTIVE COMPENSATION STRATEGY
 
     The Corporation's primary executive compensation strategy is to closely
align the financial interests of senior managers with those of the stockholders.
Specific objectives of executive compensation are:
 
     -  To maximize stockholder value.
 
     -  To attract and retain highly effective executive talent.
 
     -  To motivate executives to achieve the Corporation's key business goals.
 
     -  To put a significant amount of pay at risk in keeping with the
        Corporation's pay-for-performance environment.
 
     -  To encourage ownership of the Corporation's common stock.
 
     To support these objectives, a significant portion of executive
compensation is tied to achieving specific business goals that favorably impact
the Corporation's stock price.
 
MANAGING COMPENSATION
 
     Each year the Committee conducts an in-depth review of the Corporation's
executive compensation program. This review is based in part on a comprehensive
study from a nationally recognized independent consulting firm. The consultant's
report assesses the effectiveness of the compensation program in achieving the
strategy and objectives established by the Committee. In addition, it provides a
comparison relative to practices and costs typical among a group of companies in
comparable industries
 
                                       16
<PAGE>   20
 
among which the Corporation competes for executive talent. These comparator
companies are included in the Standard & Poor's Composite-500 Stock Index used
in the "Stockholder Return Performance Graph" shown on page 21, but not in the
size comparable index shown in the performance graph. The compensation program
for the Corporation's executive officers for 1993 was focused on performance
based criteria and was designed by reference to target compensation packages of
executive officers at approximately the 75th percentile of the comparator
companies but such level of compensation would be earned only if aggressive
performance criteria are achieved.
 
     The preceding Summary Compensation Table shows the overall levels of
incentive compensation and the year-to-year variations which indicate the strong
relationship between incentive compensation and performance.
 
COMPONENTS OF COMPENSATION
 
     Total compensation for the Corporation's executive officers includes:
 
     -  Base salary
 
     -  Annual and long-term incentives
 
     -  Benefits
 
     -  Perquisites
 
     A significant amount of compensation is tied to the attainment of corporate
or subsidiary performance goals. For example, annual and long-term incentives at
target comprise approximately 70% of the aggregate compensation package of
executive officers. The Committee believes this reinforces the
pay-for-performance commitment and encourages executive officers to focus on
adding value to the Corporation.
 
     The Committee has directed management to take reasonable action necessary
to maximize the tax deductibility of executive compensation. For instance, below
in this Proxy Statement two incentive plans are being recommended to the
stockholders for approval in order to comply with the provisions of Section
162(m) of the Internal Revenue Code.
 
BASE SALARY
 
     Each year the Committee evaluates the named executive officers' salaries
based on performance during the prior period and competitive surveys of the
Corporation's comparator companies provided by the Corporation's compensation
consultants. Performance factors considered for the named executive officers,
excluding Mr. Teets, are various aspects of personal qualities, communication
skills, management leadership skills, strategic orientation and commitment to
competitive advantage, with both objective and subjective judgments being made
in the annual performance appraisal process. These executive officers received
an average 5.6% increase in base salary.
 
                                       17
<PAGE>   21
 
     In Mr. Teets' case the Committee considered his employment agreement which
requires an annual salary review but does not mandate any specific increase of
salary, and increased his annual base salary, effective September 1, 1993, to
$1.187 million, an increase of 4.9% over the prior period, reflecting an
adjustment for an increase in the cost-of-living. In the case of the other named
executive officers, their salaries were targeted at between the 50th and 75th
percentile of the salaries of comparable executives at the Corporation's
comparator companies and for 1993 such officers received increases bringing
them, on average, to the 75th percentile of salaries at such companies.
 
ANNUAL INCENTIVES
 
     Executives are eligible for an annual bonus based on achieving corporate
and business unit performance objectives established each year. The awards
reflect the extent to which targets for the following goals are approached or
exceeded:
 
     -  Corporate level: Return on equity (weighted at 50%) and earnings per
        share from continuing operations (weighted at 50%).
 
     -  Operating company level: Return on equity (weighted at 50%) and net
        income (weighted at 50% but subject to upward or downward adjustment
        depending on achievement of a cash flow measure).
 
     Individual target bonuses range from 10% to 60% of the executive's base
salary, depending on the level of responsibility. Actual awards at the corporate
level range from 0% to 170% of target, depending on achievement of corporate
goals. Actual awards at the operating company level range from 0% to a maximum
of 178.5% of target, depending on achievement of operating company goals and
discretionary adjustment based on individual performance.
 
     For 1993, Mr. Teets earned an annual bonus of $1.173 million. The bonuses
for Messrs. Teets and Lemon were based on the Corporation exceeding applicable
return on equity and income targets and achieving two strategic goals for 1993
as set by this Committee. The two strategic goals, which increased the bonuses
by 11%, were the completion of the Corporation's restructuring program,
including the favorable sale of the Corporation's bus manufacturing and
replacement parts businesses, and successful implementation of an acquisition
program to replace the revenues and earnings of those businesses. The bonuses
for the other executive officers were based on exceeding return on equity,
income and cash flow targets for their respective units.
 
LONG-TERM INCENTIVES
 
     To accomplish the objectives of the executive compensation program and to
discourage short-term actions inconsistent with longer-term improvement, the
long-term incentive plans are designed to reward measurable performance and to
build stock ownership among executive officers. Three long-term
 
                                       18
<PAGE>   22
 
incentive vehicles (performance units, stock options, and performance stock)
provide flexibility in delivering incentive pay.
 
     The Performance Unit Incentive Plan is intended to focus participants on
the long-term interests of stockholders by tying incentive payments not only to
the achievement of financial measures but also to common stock performance. The
plan is offered to a limited group of key executives, including the executives
whose compensation is detailed above.
 
     Awards are paid if, at the end of a two-to-five-year performance period,
specific financial objectives are met. Targets are set by the Committee at the
beginning of the performance period. At the corporate level, these goals are
based on earnings per share and return on equity. For the operating companies,
the goals are based on growth in operating income and return on equity.
 
     Performance unit grants are based on the Corporation's Common Stock price
on the date of the grant and a multiple of salary determined by an independent
consulting firm to reflect competitive practice of the comparator companies.
Participant awards can be earned depending on the degree of achievement of two
financial goals based on a matrix of 0% to 200% of the number of award units
originally granted. Award payments depend on the stock price during the month
following the performance period. Such maximum amount of award units will be
earned if the maximum earnings and return on equity targets for the performance
period are met. Proportionately fewer units are earned for less than maximum
results. If average annual income or return on equity are below the threshold
levels, no units are earned.
 
     At the corporate level, due to changes resulting from the spinoff of the
financial and insurance business units in 1992, the 1991-1993 plan was canceled
and replaced with a plan having a two-year performance period, 1992-1993.
 
     For 1993, Mr. Teets earned a long-term bonus of $1.715 million under this
Plan. No bonus was paid under this Plan last year. This bonus for Mr. Teets and
the bonuses of the other executive officers was based on exceeding the earnings
per share or income and return on equity targets for the performance period.
 
     The Stock Incentive Plan provides a long-term incentive for a broader group
of key employees.
 
     Stock options encourage and reward effective management that results in
long-term financial success. Stock options are granted for 10 years with an
exercise price at fair market value on the date of grant. Half the number of
options granted can be exercised after one year and the other half after two
years. Stock option grants are a part of the named executive officers' total
compensation package, and the amounts granted are based on multiples of salaries
based on competitive practices of the Corporation's comparator companies.
 
     Also in 1993, under the Stock Incentive Plan, the Committee awarded certain
executive officers performance based stock for the purposes of focusing
management's attention on value creation as
 
                                       19
<PAGE>   23
 
measured by returns to stockholders, retaining the management team, and building
stock ownership by executive officers in the Corporation's Common Stock. The
stock awarded would be earned only if performance targets are met or exceeded,
relative to the two indices shown on the performance graph below: the S&P 500
Index and the Corporation's size comparable index.
 
     In 1993, Mr. Teets received options to purchase 93,600 shares with an
exercise price of $39.75 per share, and including the 1993 grant, at year end he
held options to purchase 588,578 shares. In 1993 Mr. Teets also received a grant
of performance based stock in the amount of 25,800 shares. He now owns 249,164
shares of the Corporation's Common Stock, including the 25,800 shares of
performance based stock mentioned in the previous sentence, which will not be
earned by Mr. Teets unless the performance targets are met.
 
     In determining the amounts of option grants and performance based stock
awards, the Committee did not consider the amounts of options and restricted
stock outstanding or previously granted to each employee; however, it did
consider information on competitive practice in the comparator group in
determining the amount of option grants and performance based stock awards made
in 1993.
 
     Guidelines have been adopted encouraging officers and key executives to own
a dollar amount of the Corporation's Common Stock equal to a multiple of their
base pay, which is at risk in the market and not simply held under option. These
multiples range from one and one-half to five times base pay, depending on the
level of compensation of individuals within the group.
 
CONCLUSION
 
     The Committee believes that the 1993 grants of stock options and
performance based stock, and short and long-term cash incentive plans have
successfully focused the Corporation's senior management on building
profitability and stockholder value. The grants are competitive with those
offered at comparator companies. Through these programs, a significant portion
of the Corporation's executive compensation is linked directly to individual and
corporate performance and to stock price performance.
 
     In 1993, as in previous years, the overwhelming majority of the
Corporation's executive compensation was at risk. The Committee intends to
continue to link executive compensation to corporate performance and stockholder
return.
 
                                       EXECUTIVE COMPENSATION COMMITTEE
 
                                       Dennis C. Stanfill, Chairman
                                       Judith K. Hofer
                                       Jack F. Reichert
 
                                       20
<PAGE>   24
 
                      STOCKHOLDER RETURN PERFORMANCE GRAPH
 
     Set forth below is a line graph comparing the yearly percentage change in
the cumulative total stockholder return on the Corporation's Common Stock
against the cumulative total return of the Standard & Poor's (S&P) Composite-500
Stock Index and an index consisting of the ten S&P Composite-500 Stock Index
companies which rank closest to the Corporation's market capitalization (five
larger and five smaller) for the five-year period ended December 31, 1993. Over
the past five-year period, the Corporation has restructured its lines of
business to concentrate on consumer products and targeted services, and believes
comparison of its last five years with any index of consumer products companies
or a selected group of consumer products companies and services companies would
not be meaningful because the Corporation was in transition throughout this
period. The ten companies of comparable size consist of: five larger -- Maytag
Corporation, Moore Corporation Limited, Owens-Corning Fiberglas Corporation,
Cummins Engine Company, Inc., Bethlehem Steel Corporation; five
smaller -- Worthington Industries, Inc., Parker-Hannifin Corporation, The New
York Times Company, Liz Claiborne, Inc., and Northrop Corporation.
 
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
 
<TABLE>
<CAPTION>
      MEASUREMENT PERIOD                                             SIZE
    (FISCAL YEAR COVERED)            DIAL           S&P 500       COMPARABLES
<S>                              <C>             <C>             <C>
1988                                     100.0           100.0           100.0
1989                                     111.1           131.6           102.0
1990                                      90.0           127.5            88.6
1991                                     173.7           166.2           114.6
1992                                     212.8           178.8           125.0
1993                                     210.3           196.8           136.8
</TABLE>
 
                                       21
<PAGE>   25
 
                    APPROVAL OF A MANAGEMENT INCENTIVE PLAN
                     AND A PERFORMANCE UNIT INCENTIVE PLAN
 
     The Corporation's Board of Directors has unanimously approved, subject to
the approval of stockholders, a Management Incentive Plan and a Performance Unit
Incentive Plan ("the Plans") pursuant to which certain senior executives and
managers of the Corporation and certain of its subsidiaries may be paid
incentive awards.
 
     The Plans are similar to plans approved by the Board of Directors for many
years, but due to the enactment of Section 162(m) of the Internal Revenue Code,
the Plans must be approved by the Corporation's stockholders to qualify as
"performance based" compensation plans so that all incentive payments earned
thereunder will be deductible by the Corporation for federal income tax
purposes.
 
     The Board of Directors recommends that the stockholders approve these Plans
so that the senior executives and managers of the Corporation and its
subsidiaries will continue to be provided an incentive to increase stockholder
value and so that the Corporation will receive a Federal income tax deduction
for all incentive payments earned thereunder.
 
     No payments will be made under these two Plans unless the Plans are
approved by the stockholders. If the Plans are not approved by the stockholders,
the Board will consider appropriate management incentive alternatives to
accomplish the objectives of such plans.
 
MATERIAL FEATURES OF THE NEW MANAGEMENT INCENTIVE PLAN
 
     The Plan provides incentive compensation to the following groups:
 
     Employees who occupy a position in which they can significantly affect
     operating results as defined by the following criteria:
 
        for Corporation Staff: salary grade 25 and above, but not more than
        organization level four below the Chief Executive Officer; approximately
        80 persons.
 
        for operating companies: annual base salary is not less than $49,000 or
        position not more than the third organizational level below the
        corporation Chief Executive Officer; approximately 220 persons.
 
                                       22
<PAGE>   26
 
                               NEW PLAN BENEFITS
                    THE DIAL CORP MANAGEMENT INCENTIVE PLAN1
 
<TABLE>
<CAPTION>
                                 Name and Position                                     Value($)
- ------------------------------------------------------------------------------------  ----------
<S>                                                                                   <C>
John W. Teets.......................................................................  $  712,200
  Chairman, President and Chief Executive Officer
Richard W. Gochnauer................................................................  $  100,006
  Executive Vice President-General Manager, Laundry Division of Consumer Products
  Group
L. Gene Lemon.......................................................................  $  162,225
  Vice President and General Counsel
Frederick J. Martin.................................................................  $  132,300
  President of Dobbs International Services, Inc.
Andrew S. Patti.....................................................................  $  171,908
  President and Chief Operating Officer of Consumer Products Group
Executive Officers as a Group (including the above).................................  $1,913,675
All Employees (including both of the above).........................................  $7,528,535
</TABLE>
 
- ---------------
1 Under the Plan, the Board's Executive Compensation Committee (Committee)
  establishes annual performance targets relating to earnings per share and
  return on equity from continuing operations at the corporate level and return
  on equity and net income, subject to an upward or downward adjustment
  depending on achievement of a cash flow measure, at the subsidiary level. For
  each of these measures, the Committee defines a range of performance, from
  minimum to maximum, stated as a numerical rating. The maximum award that the
  Chairman and Chief Executive Officer could earn under the Plan would be 102%
  of his annual base salary. At current salary levels, the maximum amount that
  any participant could receive under the Plan would be $1,210,700. The above
  table sets forth potential values at 100% of target goal. The Plan may be
  amended or terminated by the Board of Directors at any time.
 
     The affirmative vote of the holders of a majority of the shares of Common
Stock voting on this proposal at the meeting will be necessary to approve the
Plan.
 
     THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR THIS PROPOSAL.
 
MATERIAL FEATURES OF THE PERFORMANCE UNIT INCENTIVE PLAN
 
     The Plan is designed to focus participants on the long-term interests of
stockholders by tying incentive payments to Common Stock performance and
specifically by (i) providing incentives for those key executives who contribute
in a substantial measure to the successful performance of the Corporation or its
affiliates; (ii) reinforcing corporate long-term financial goals; and (iii)
providing competitive levels of long-term compensation for key executives. The
Plan covers approximately 42 persons.
 
                                       23
<PAGE>   27
 
                               NEW PLAN BENEFITS1
                 THE DIAL CORP PERFORMANCE UNIT INCENTIVE PLAN
 
<TABLE>
<CAPTION>
                                                                                           Number
                                                                                             of
                            Name and Position                               Value($)2      Units
- --------------------------------------------------------------------------  ----------     ------
<S>                                                                         <C>            <C>
John W. Teets.............................................................  $  890,400     22,260
  Chairman, President and Chief Executive Officer
Richard W. Gochnauer......................................................  $  137,600      3,440
  Executive Vice President-General Manager, Laundry Division of Consumer
  Products Group
L. Gene Lemon.............................................................  $  234,400      5,860
  Vice President and General Counsel
Frederick J. Martin.......................................................  $  161,600      4,040
  President of Dobbs International Services, Inc.
Andrew S. Patti...........................................................  $  248,400      6,210
  President and Chief Operating Officer of Consumer Products Group
Executive Officers as a group (including the above).......................  $2,368,000     59,200
All Employees (including both of the above)...............................  $4,444,800     51,920
</TABLE>
 
- ---------------
1 Awards are made if, at the end of a three-year performance period (1994-1996),
  financial objectives are met. Targets are set by the Committee at the
  beginning of the performance period. At the corporate level, these targets are
  based on earnings per share and return on equity. For the operating companies,
  the targets are based on operating income and return on equity.
 
  Performance unit grants are based on the Corporation's Common Stock price on
  the date of the grant and are consistent with competitive practice. Award
  payments depend on the stock price during the month following the performance
  period. Depending upon performance, participant awards can range from 0% to
  200% of the number of award units originally granted. Since the award payments
  depend on future stock prices, the maximum award is not determinable. The Plan
  may be amended or terminated by the Board of Directors at any time, provided
  that awards already granted shall not be invalidated without the consent of
  the participant.
 
2 This calculation was made using a performance achievement of 100% and a stock
  price of $40.375 (year-end stock price).
 
     The affirmative vote of the holders of a majority of the shares of Common
Stock voting on this proposal at the meeting will be necessary to approve the
Plan.
 
     THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR THIS PROPOSAL.
 
                                       24
<PAGE>   28
 
                  SELECTION OF INDEPENDENT PUBLIC ACCOUNTANTS
 
     The following resolution concerning the appointment of independent public
accountants will be offered at the meeting:
 
     RESOLVED, that the appointment of Deloitte & Touche to audit the accounts
of the Corporation and its subsidiaries for the fiscal year 1994 is hereby
ratified and approved.
 
     Deloitte & Touche has audited the accounts of the Corporation and its
subsidiaries for many years and has been appointed by the Board of Directors of
the Corporation upon the recommendation of the Corporation's Audit Committee as
the Corporation's independent public accountants for 1994. It is expected that a
representative of Deloitte & Touche will attend the meeting, respond to
appropriate questions, and be afforded the opportunity to make a statement.
 
     Members of the Audit Committee of the Board of Directors, none of whom are
employees of the Corporation, are James E. Cunningham, Chairman, Joe T. Ford,
Jess Hay, and A. Thomas Young. John W. Teets, Chairman, President and Chief
Executive Officer, attends the committee meetings ex officio.
 
     THE BOARD OF DIRECTORS RECOMMENDS THAT YOU VOTE FOR THE APPROVAL OF THE
APPOINTMENT OF DELOITTE & TOUCHE AS THE CORPORATION'S INDEPENDENT PUBLIC
ACCOUNTANTS FOR 1994.
 
           SUBMISSION OF STOCKHOLDER PROPOSALS AND OTHER INFORMATION
 
     From time to time stockholders present proposals which may be proper
subjects for inclusion in the Proxy Statement and form of proxy for
consideration at the Annual Meeting of Stockholders. To be considered, proposals
must be submitted on a timely basis. Proposals for the 1995 Annual Meeting of
Stockholders must be received by the Corporation no later than December 2, 1994.
Any such proposals, as well as any questions related thereto, should be directed
to the Secretary of the Corporation.
 
     A copy of the Corporation's 1993 Annual Report on Form 10-K to the
Securities and Exchange Commission may be obtained by stockholders upon written
request to J. R. Farmer, Dial Tower, Phoenix, Arizona 85077-1424.
 
     In the event a stockholder wishes to propose a candidate for consideration
by the Nominating Committee as a possible nominee for election as a director, or
wishes to propose any other matter for consideration at the stockholder meeting,
other than proposals covered by the first paragraph of this section, then
written notice of such stockholder's intent to make such nomination or request
such other
 
                                       25
<PAGE>   29
 
action must be given to the Secretary of the Corporation, The Dial Corp, Dial
Tower, Phoenix, Arizona 85077-2427 pursuant to certain procedures set out in the
Corporation's Bylaws, a copy of which is available upon request from the
Secretary of the Corporation. The chairman of the stockholder meeting may refuse
to acknowledge the nomination of any person or the request for such other action
not made in compliance with the foregoing procedure.
 
                                 OTHER BUSINESS
 
     The Board of Directors knows of no other matters to be brought before the
meeting. If any other business should properly come before the meeting, the
persons appointed in the enclosed proxy have discretionary authority to vote in
accordance with their best judgment.
 
                                             By Order of the Board of Directors
 
                                                    FREDERICK G. EMERSON
                                                Vice President and Secretary
 
                                       26
<PAGE>   30

                                                     THE DIAL CORP


 
                                         ---------------------------------------
                                                        NOTICE OF
                                                     ANNUAL MEETING
                                                           AND
                                                     PROXY STATEMENT
 
                                         ---------------------------------------
 
                                             ANNUAL MEETING OF STOCKHOLDERS
                                                      MAY 10, 1994
<PAGE>   31
                                 THE DIAL CORP
                           MANAGEMENT INCENTIVE PLAN

I.   PURPOSE:

     The purpose of The Dial Corp Management Incentive Plan (Plan) is to
     provide key executives of The Dial Corp and its subsidiaries with an
     incentive to achieve goals as set forth under this Plan for each calendar
     year (Plan Year) for their respective companies and to provide effective
     management and leadership to that end.

II.  PHILOSOPHY:

     The Plan will provide key executives incentive bonuses based upon
     appropriately weighted pre-defined net income, net capital employed or
     other cash flow measure (in the case of subsidiaries), and return on
     actual or pro forma equity or similar measures of performance.

III. SUBSIDIARIES, SUBSIDIARY GROUPS, AND DIVISIONS:

     A.   Each subsidiary, subsidiary group, line of business or division listed
          below is a "Company" for the purposes of this Plan:

          Name of Company

          Aircraft Service International group
          Brewster Transport Company Limited
          Consumer Products group
            Food Division
            Household Division
            International Division
            Laundry Division
            Soap Division
          Crystal Holidays, Limited
          Dobbs International Services, Inc. group
          Exhibitgroup, Inc.
          Greyhound Exposition Services, Inc. group*
          Greyhound Leisure Services, Inc. group
          Greyhound Lines of Canada Ltd.
          Jetsave Inc. group
          Premier Cruise Lines, Inc.
          Restaura, Inc. group
          Travelers Express Company, Inc. group

          The Dial Corp may, by action of its Board of Directors, add or remove
          business units on the list of participant companies from time to time.

          *For purposes of group and Corporate accruals only.



                                     Page 1

<PAGE>   32



B.   PERFORMANCE GOALS:

     1.   BASE EARNINGS:

          A realistic "base earnings" target for the plan year for each Company
          will be recommended by the Chief Executive Officer of The Dial Corp
          to the Executive Compensation Committee of The Dial Corp Board of
          Directors (Committee) for approval taking into account historical
          income, plan year financial plan income (on the same basis as
          determined below), overall corporate objectives, and, if appropriate,
          other circumstances.

          Income for subsidiary base earnings determination and for calculating
          the bonus pool of each Company shall mean net income (after deducting
          charges against income for all incentives earned, including those
          earned under this Plan) adjusted to appropriately exclude the effects
          of gains and losses from the sale or other disposition of capital
          assets other than equipment utilized in rental or leasing operations
          and vehicles.  Further, there will be a deduction from (addition to)
          actual net income for the amount by which a Company's excess of
          90-day and over receivables over its allowance for doubtful accounts
          has increased (decreased) during the year.

          Special treatment of any other significant unusual or non-recurring
          items (for purposes of base earnings and/or return on equity and/or
          net capital employed or other cash flow calculations) arising after a
          subsidiary's  targets are set may be recommended by the Chief
          Executive Officer of The Dial Corp to the Committee for approval,
          including, for example, appropriate adjustment of base earnings
          and/or return on equity and/or net capital employed targets to
          reflect planned effects of an acquisition approved after targets are
          set.  Other examples include extraordinary items, effects of a change
          in accounting principles or a change in federal income tax rates.  In
          certain extreme cases, unplanned effects of major litigation,
          remediation of environmental matters, significant uninsured losses or
          a significant restructuring, or the bankruptcy of a major vendor or
          customer are further examples of the types of items which could be
          (but are not required to be) considered for possible special
          treatment.

     2.   RETURN ON THE DIAL CORP PRO FORMA EQUITY (Except Travelers Express
          Company, Inc. group):

          A return on equity calculation for each Company will be made by
          dividing each year's net earnings after tax by the average quarterly 
          (beginning of year and each quarter- end, including year-end) pro
          forma equity.  For purposes of this calculation, pro forma equity
          shall be deemed to be 65% of the sum of each Company's actual equity
          plus its debt, including intercompany accounts payable less
          intercompany accounts receivable (net capital employed) and net
          income shall be adjusted (1) to exclude 65% of intercompany interest
          income and (2) to deduct (or add) 65% of the pro



                                     Page 2

<PAGE>   33


          forma interest, calculated at 8% per annum, on the excess (or         
          deficiency) of 35% of the average beginning and ending balance of net
          capital employed over the average beginning and ending balance of
          outstanding debt (pro forma additional or excess debt), so that each
          Company's return on equity is based on a pro forma 65% equity and 35%
          debt structure (equivalent to a debt/equity ratio of .54 to 1 or a
          debt/capital ratio of 35%) for the net capital employed by it.  A
          realistic return on equity target for the Plan Year will be
          recommended by the Chief Executive Officer of The Dial Corp for
          approval to the Committee, taking into account historical return on 
          equity data, plan year financial plan return on equity (on the same
          basis as previously described), overall corporate objectives, and,
          where appropriate, other circumstances.

     3.   RETURN ON THE DIAL CORP EQUITY (Travelers Express Company, Inc.
          group):

          A return on equity calculation for the Travelers Express Company,
          Inc. group will be made by dividing each year's net income after
          taxes by the average quarterly (beginning of year and each
          quarter-end, including year-end) equity.  A realistic return on
          equity target for the Plan Year will be recommended by the Chief
          Executive Officer of The Dial Corp for approval to the Committee,
          taking into account historical return on equity data, plan year
          financial plan return on equity (on the same basis as previously
          described), overall corporate objectives, and, where appropriate,
          other circumstances.

     4.   NET CAPITAL EMPLOYED (or other cash flow measure):

          Realistic monthly net capital employed (as defined in [2] above)
          targets  for the Plan Year will be recommended by the Chief Executive
          Officer of The Dial Corp for approval to the Committee, taking into
          account planned capital expenditures and working capital levels,
          overall corporate objectives, and, where appropriate, other
          circumstances.  The effects of any major unplanned sale of assets,
          acquisition, or capital expenditures will be considered on an
          individual basis in determining performance as compared to target.

     5.   ESTABLISHING TARGETS:

          The actual targets for base earnings, return on equity and net
          capital employed will be established by the Committee after receiving
          the recommendations of the Chief Executive Officer of The Dial Corp.

C.   PARTICIPANT ELIGIBILITY:

     The Committee will select the Executive Officers as defined under Section
     16b of the Securities Exchange Act eligible for participation prior to the
     beginning of the year.  Other personnel will be eligible for participation
     as designated by each



                                     Page 3

<PAGE>   34

     Company President or Chief Executive Officer and recommended to the Chief
     Executive Officer of The Dial Corp for approval, limited only to those
     executives who occupy a position in which they can significantly affect
     operating results as pre-defined by appropriate and consistent criteria,
     i.e., base salary not less than $49,000 per year, or base salary not less
     than 50% of the Company's Chief Executive Officer, or position not more
     than the third organizational level below the Company Chief Executive
     Officer or another applicable criteria.

     NOTE:  Individuals not qualifying under the criteria established for the
     Plan Year who were included in the previous year will be grandfathered
     (continue as qualified participants until retirement, reassignment, or
     termination of employment) if designated by the Company President or Chief
     Executive Officer, and approved by the Chief Executive Officer of The Dial
     Corp.

D.   TARGET BONUSES:

     Target bonuses will be approved by the Committee for each Executive
     Officer in writing within the following parameters prior to the beginning
     of the Plan Year and will be expressed as a percentage of salary.  Target
     bonuses for other eligible personnel will be established in writing within
     the following parameters subject to approval by the Chief Executive
     Officer of The Dial Corp.

     Actual bonus awards will be dependent on Company performance versus the
     targets established prior to the beginning of the year.  A threshold
     performance will be required before any bonus award is earned.  Awards
     will also be capped when stretch performance levels are achieved.


<TABLE>
<CAPTION>
                                                 As a Percentage of Salary
          Subsidiary Positions                 Threshold**    Target       Cap***             
     ----------------------------------------------------------------------------
     <S>                                          <C>           <C>         <C>
     Chief Executive Officer/President *          22.5%         45%         76.5%
                                                  20.0%         40%         68.0%

     Executive Vice President, Senior Vice        20.0%         40%         68.0%
     President, and Other Operating Executives

     Vice Presidents *                            17.5%         35%         59.5%
                                                  15.0%         30%         51.0%

     Key Management Reporting to Officers *       12.5%         25%         42.5%
                                                  10.0%         20%         34.0%

     Staff Professionals *                         7.5%         15%         25.5%
                                                   5.0%         10%         17.0%              
     ----------------------------------------------------------------------------
</TABLE>
     *   Target Bonus, as determined by the Committee, is dependent upon
         organizational reporting relationships.
     **  Reflects minimum achievement of both performance targets.  Threshold
         could be one-half of this amount if minimum achievement of only one
         performance target is met.
     *** Cap could be up to 105% of amounts shown if net capital employed (or
         other cash flow measure) targets are achieved.



                                     Page 4
<PAGE>   35

E.   BONUS POOL TARGET:

     1.   The "Bonus Pool Target" will be initially established prior to the
          beginning of the Plan Year and will be adjusted to equal the sum of
          the target bonuses of all designated participants in each Company
          based upon actual Plan Year salaries, as outlined in paragraph D
          above, plus 15% for Special Achievement Awards.

     2.   The bonus pool will accrue ratably such that

          a)   on 50% of the sum of target bonuses:

               i)   no bonus will be earned if less than 80% of the base
                    earnings target is achieved;

               ii)  50% to 100% will be earned if 80% to 100% of the base
                    earnings target is achieved;

               iii) 100% to 170% will be earned if 100% to 120% of the base
                    earnings target is achieved; and

               iv)  the bonus pool earned shall be subject to a further
                    calculation whereby 90%, 95%, 100%, 105%, or 110% of such
                    base earnings bonus pool otherwise accruable will be the
                    final bonus pool hereunder, depending on the average of the
                    twelve months' achievement against net capital employed (or
                    other cash flow) targets.

          b)   on 50% of the sum of target bonuses:

               i)   no bonus will be earned if less than 80% of the return on
                    equity target is achieved;

               ii)  50% to 100% will be earned if 80% to 100% of the return on
                    equity target is achieved; and

               iii) 100% to 170% will be earned if 100% to 120% of the return
                    on equity target is achieved.

          c)   Notwithstanding 2. a) i), ii), and iii); and b) i), ii), and
               iii); of this paragraph E, the ratable accrual of either or both
               targets may be established for threshold within the range of
               above 80% up to and including 95% and for maximum within the
               range of below 120% down to 110%, for certain subsidiaries of
               this Company as may be designated by the Committee after
               considering the recommendations of the Chief Executive Officer
               of The Dial Corp.



                                     Page 5
<PAGE>   36

     3.   Bonus pool accruals not paid out shall not be carried forward to any
          succeeding year.

  F.   INDIVIDUAL BONUS AWARDS:

     1.   Indicated bonus awards will be equal to the product of the target
          bonus percentage times the weighted average percentage of bonus pool
          accrued as determined in paragraph E above times the individual's
          actual base salary earnings during the Plan Year, subject to
          adjustments as follows:

          a)   discretionary upward or downward  adjustment of formula bonus
               awards by the Committee after considering the recommendation of
               the Company President or Chief Executive Officer with the
               approval of the Chief Executive Officer of The Dial Corp, and

          b)   discretionary downward adjustment of awards by the Committee for
               those executive officers affected by Section 162(m) of the
               Internal Revenue Code, and

          c)   no individual award may exceed the individual's capped target
               award and the aggregate recommended bonuses may not exceed the
               bonus pool accrued for other than Special Achievement Awards.

     2.   Bonuses awarded to the participating management staff of subsidiary
          groups may be paid from funds accrued based upon the bonus pool
          target for such participants times the weighted average performance
          of the Companies in the subsidiary group, subject to adjustments as
          above.

IV.  THE DIAL CORP CORPORATE STAFF:

  A. PERFORMANCE GOALS:

     1.   BASE EARNINGS PER SHARE:

          A realistic "base earnings per share" from continuing operations
          target for The Dial Corp will be recommended by the Chief Executive
          Officer of The Dial Corp to the Committee for approval after
          considering historical earnings per share from continuing operations,
          plan year financial plan income, overall corporate objectives, and,
          if appropriate, other circumstances.

          Special treatment of any significant unusual or non-recurring items
          (for purposes of base earnings per share and/or return on equity
          calculations) arising after targets are set for Corporate staff may
          be recommended by the Chief Executive Officer of The Dial Corp for
          approval by the Committee, including appropriate adjustment of base
          earnings per share and/or return on equity targets to reflect planned
          effects of a major acquisition or change in capital structure
          approved after targets are set.



                                     Page 6
<PAGE>   37

          Other examples include extraordinary items, one time gains or losses
          arising from discontinued operations, effects of a change in
          accounting principles or a change in federal income tax rates.
          Reclassification of a major business unit to discontinued operations
          status after targets have been set would also require adjustment
          because of effect on continuing operations results.  Generally,
          restructuring charges, gain or loss on sale of a smaller subsidiary,
          or other one-time income or loss items mentioned in the subsidiary
          section would not be considered for special treatment for corporate
          staff, as the corporate mission is to successfully manage the effects
          of such items.

     2.   RETURN ON COMMON STOCKHOLDERS' EQUITY:

          A return on common stockholders' equity calculation will be made by
          dividing each year's net income (after taxes) from continuing
          operations, less preferred stock dividend requirements, by the
          monthly average of common stockholders' equity (return on common
          equity).  Consideration will be given to any known or anticipated
          changes in equity structure and appropriate industry averages, and a
          realistic return on common stockholders' equity target for the Plan
          Year will be recommended by the Chief Executive Officer of The Dial
          Corp to the Committee for approval, taking into account historical
          return on common stockholders' equity data, Plan Year financial plan
          return on common stockholders' equity (on the same basis as
          previously described), overall corporate objectives, and, if
          appropriate, other circumstances.

B.   PARTICIPANT ELIGIBILITY:

     The Committee will select the Executive Officers as defined under Section
     16b of the Securities Exchange Act eligible for participation prior to the
     beginning of the year.  Other personnel will be eligible for participation
     as recommended by the appropriate staff Vice President and as approved by
     the Chief Executive Officer of The Dial Corp, limited only to those
     executives who occupy a position in which they can significantly affect
     operating results as defined by the following criteria:
     
     a)   Salary grade 25 and above; and

     b)   Not more than Organizational Level Four below the Chief Executive
          Officer.

     NOTE:  Individuals not qualifying under the criteria established for the
     Plan Year who were included in the previous year will be grandfathered
     (continue as qualified participants until retirement, reassignment, or
     termination of employment) if designated by the appropriate Vice President
     and approved by the Chief Executive Officer of The Dial Corp.



                                     Page 7
<PAGE>   38

C.   TARGET BONUSES:

     Target bonuses will be approved by the Committee for each Executive
     Officer in writing within the following parameters prior to the beginning
     of the Plan Year and will be expressed as a percentage of salary.  Target
     bonuses for other eligible personnel will be established in writing within
     the following parameters subject to approval by the Chief Executive
     Officer of The Dial Corp.

     Actual bonus awards will be dependent on Company performance versus the
     targets established prior to the beginning of the year.  A threshold
     performance will be required before any bonus award is earned.  Awards
     also will be capped when stretch performance levels are achieved.


<TABLE>
<CAPTION>
                                                          As a Percentage of Salary
          Corporate Positions                          Threshold**    Target        Cap     
     -----------------------------------------------------------------------------------
     <S>                                                 <C>           <C>        <C>
     Chairman, President & Chief Executive               30.00%        60%        102.0%
     Officer

     Senior Advisory Group                               22.50%        45%         76.5%

     Corporate Staff Officers                            20.00%        40%         68.0%

     Staff Directors *                                   17.50%        35%         59.5%
                                                         15.00%        30%         51.0%
                                                         12.50%        25%         42.5%
                                                         10.00%        20%         34.0%

     Staff Professionals *                                7.50%        15%         25.5%
                                                          5.00%        10%         17.0%    
     -----------------------------------------------------------------------------------
</TABLE>
     *  Target Bonus, as determined by the Committee, is dependent upon
        Organizational Reporting Relationships.
     ** Reflects minimum of achievement of both performance targets.  Threshold
        could be one-half of this amount if minimum achievement of only one
        performance target is met.

D.   BONUS POOL TARGET

     1.   The "Bonus Pool Target" will be established prior to the beginning of
          the Plan Year and will be adjusted to equal the sum of the target
          bonuses of all qualified participants based upon actual Plan Year
          base salaries, as outlined in paragraph C above, plus 15% for Special
          Achievement Awards.

     2.   The bonus pool will accrue ratably such that

          a)   on 50% of the sum of the target bonuses:

               i)   no bonus will be earned if less than 80% of earnings
                    per share target is achieved;

               ii)  50% to 100% will be earned if 80% to 100% of earnings
               
               
               
                                     Page 8               
<PAGE>   39

                    per share target is achieved; and

               iii) 100% to 170% will be earned if 100% to 120% of earnings per
                    share target is achieved.

          b)   on 50% of the sum of target bonuses:

               i)   no bonus will be earned if less than 80% of the return on
                    equity target is achieved;

               ii)  50% to 100% will be earned if 80% to 100% of the return on
                    equity target is achieved; and

               iii) 100% to 170% will be earned if 100% to 120% of the return
                    on equity target is achieved

          provided no less than an amount equal to 12.5% of the actual bonus
          accruals earned under section III of this Plan or any spin-off Line
          of Business Incentive Plan established after 1984, for participants
          under section III herein will be earned hereunder, up to an aggregate
          maximum of 170% of Bonus Pool Target and transferred by the companies
          covered in section III, herein, to The Dial Corp.  For purposes of
          this determination only, the 170% (plus up to 8.5% upward cash flow
          adjustment) upper limit shall not apply on such actual bonus accrual
          calculations for subsidiaries, subsidiary groups and divisions.

          c)   Notwithstanding 2. a)i),ii) and iii); and b)i),ii), and iii); of
               this paragraph D, the ratable accrual of either or both targets
               may be established for threshold within the range of 80% up to
               and including 95% and for maximum within the range of below 120%
               down to 105% as may be designated by the Committee.

     3.   Bonus pool accruals not paid out shall not be carried forward to any
          succeeding year.

E.   INDIVIDUAL BONUS AWARDS:

     Indicated bonus awards will be equal to the product of the target bonus
     percentage times the weighted average percentage of bonus pool accrued as
     determined in paragraph D above times the individual's actual Plan Year
     base salary earnings, subject to adjustments as follows:

          a)   discretionary upward or downward adjustment of formula awards
               by the Committee after considering the recommendations of the
               Chief Executive Officer of The Dial Corp,

          b)   discretionary downward adjustment of awards by the Committee



                                     Page 9
<PAGE>   40

               for those Executive Officers affected by Section 162(m) of the
               Internal Revenue Code, and

          c)   no individual award may exceed the individual's capped target
               award and the aggregate recommended bonuses may not exceed the
               bonus pool accrued for other than Special Achievement Awards.

V.    SPECIAL ACHIEVEMENT AWARDS:

      Special bonuses of up to 15% of base salary for exceptional performance to
      exempt employees who are not participants in this Plan, including newly
      hired employees, may be recommended at the discretion of the Chief
      Executive Officer to the Committee from the separate funds for
      discretionary awards provided for under paragraphs III E and IV D.
      Special Achievement Awards may be granted to participants in exceptional 
      cases from any funds accrued under this Plan, as recommended by the 
      Chief Executive Officer to the Committee for approval.

VI.   APPROVAL AND DISTRIBUTION:

      The individual incentive bonus amounts and the terms of payment thereof
      will be fixed following the close of the Plan Year by the Committee.
      Any award made under this Plan is subject to the approval of this Plan by
      the stockholders of The Dial Corp.

VII.  COMPENSATION ADVISORY COMMITTEE:

      The Compensation Advisory Committee is appointed by the Chief Executive
      Officer of The Dial Corp to assist the Committee in the implementation
      and administration of this Plan.  The Compensation Advisory Committee
      shall propose administrative guidelines to the Committee to govern
      interpretations of this Plan and to resolve ambiguities, if any, but 
      the Compensation Advisory Committee will not have the power to terminate, 
      alter, amend, or modify this Plan or any actions hereunder in any way at 
      any time.

VIII. SPECIAL COMPENSATION STATUS:

      All bonuses paid under this Plan shall be deemed to be special
      compensation and, therefore, unless otherwise provided for in another
      plan or agreement, will not be included in determining the earnings of
      the recipients for the purposes of any pension, group insurance or
      other plan or agreement of a Company or of The Dial Corp. 
      Participants in this Plan shall not be eligible for any contractual or
      other short-term (sales, productivity, etc.) incentive plan except in
      those cases where participation is weighted between this Plan and any
      such other short-term incentive plan.

IX.   DEFERRALS:

      Participants subject to taxation of income by the United States may
      submit to the Committee, prior to November 15 of the year in which the
      bonus is being earned a written request that all or a portion, but not 
      less than $1,000, of their bonus awards to be determined, if any, be 
      irrevocably deferred substantially in accordance with the terms
      
      
      
                                     Page 10      
<PAGE>   41

      and conditions of a deferred compensation plan approved by the Board of
      Directors of The Dial Corp or, if applicable, one of its subsidiaries.
      Participants subject to taxation of income by other jurisdictions may
      submit to the Committee a written request that all or a portion of their
      bonus awards be deferred in accordance with the terms and conditions of
      a plan which is adopted by the Board of Directors of a participant's
      Company.  Upon the receipt of any such request, the Committee thereunder
      shall determine whether such request should be honored in whole or in
      part and shall forthwith advise each participant of its determination
      on such request.

X.   PLAN TERMINATION:

     This Plan shall continue in effect until such time as it may be canceled or
     otherwise terminated by action of the Board of Directors of The Dial Corp
     and will not become effective with respect to any Company unless and until
     its Board of Directors adopts a specific plan for such Company.  While it
     is contemplated that incentive awards from the Plan will be made, the
     Board of Directors of The Dial Corp, or any other Company hereunder, may
     terminate, amend, alter, or modify this Plan at any time and from time to
     time. Participation in the Plan shall create no right to participate in
     any future year's Plan.

XI.  EMPLOYEE RIGHTS:

     No participant in this Plan shall be deemed to have a right to any part
     or share of this Plan.  This Plan does not create for any employee or
     participant any right to be retained in service by any Company, nor affect
     the right of any such Company to discharge any employee or participant from
     employment.  Except as provided for in administrative guidelines, a
     participant who is not an employee of The Dial Corp or one of its
     subsidiaries on the date bonuses are paid will not receive a bonus payment.



                              Page 11
<PAGE>   42
                                 THE DIAL CORP

                        PERFORMANCE UNIT INCENTIVE PLAN


1.   PURPOSE:

The  purpose  of  the  Plan  is  to  promote the  long-term  interests  of  the
Corporation  and  its  shareholders by providing a  means  for  attracting  and
retaining  designated  key  executives of the Corporation  and  its  Affiliates
through a system of cash rewards for the accomplishment of long-term predefined
objectives.

2.   DEFINITIONS:

The following definitions are applicable to the Plan:

     "Affiliate" - Any "Parent Corporation" or "Subsidiary Corporation" of  the
     Corporation  as such terms are defined in Section 425(e) and (f),  or  the
     successor  provisions,  if any, respectively,  of  the  Code  (as  defined
     herein).

     "Award"  -  The grant by the Committee of a Performance Unit or  Units  as
     provided in the Plan.

     "Board" - The Board of Directors of The Dial Corp.

     "Code"  -  The Internal Revenue Code of 1986, as amended, or its successor
     general income tax law of the United States.

     "Committee" - The Executive Compensation Committee of the Board.

     "Corporation" - The Dial Corp.

     "Participant" - Any executive of the Corporation or any of its  Affiliates
     who is selected by the Committee to receive an Award.

     "Performance  Period" - The period of time selected by the  Committee  for
     the  purpose of determining performance goals and measuring the degree  of
     accomplishment.  Generally, the Performance Period will  be  a  period  of
     three successive fiscal years of the Corporation.

     "Performance Unit Award" - An Award.

     "Plan" - The Performance Unit Incentive Plan of the Corporation.

     "Unit" - The basis for any Award under the Plan.



                                       1

<PAGE>   43

3.   ADMINISTRATION:

The  Plan  shall  be administered by the Committee.  Except as limited  by  the
express  provisions  of the Plan, the Committee shall have  sole  and  complete
authority  and  discretion to (i) select Participants and  grant  Awards;  (ii)
determine the number of Units to be subject to Awards generally, as well as  to
individual Awards granted under the Plan; (iii) determine the targets that must
be  achieved  in  order for the Awards to be payable and the  other  terms  and
conditions  upon which Awards shall be granted under the Plan;  (iv)  prescribe
the  form  and  terms of instruments evidencing such grants; and (v)  establish
from time to time regulations for the administration of the Plan, interpret the
Plan,  and  make  all  determinations deemed necessary  or  advisable  for  the
administration of the Plan.

4.   PERFORMANCE GOALS:

The Performance Unit Incentive Plan is intended to provide Participants with  a
substantial  incentive  to  achieve  or  surpass  two  pre-defined   long-range
financial  goals which have been selected because they are key factors  (goals)
in  increasing  shareholder value.  One of the key   goals  for  Corporate  and
Subsidiary Participants is Average Three-Year Return on Equity, utilizing a pro
forma  return  on  equity calculation for subsidiaries  (other  than  Travelers
Express) which effectively adjusts each to the overall financial objective of a
capital structure of 35% debt and 65% equity.

The  second goal for each Subsidiary Participant principally emphasizes Average
Three-Year  Real Earnings Growth.  The targets for this goal will take  several
different  forms in recognition of the need to tailor the target  to  the  most
important  factors  for the unit (as well as to overall corporate  objectives).
For  example, while operating income is normally the best indicator of earnings
growth,  the  target  will  be  based  on net  income  when  tax-exempt  income
(Travelers   Express)   or  income  from  equity  in  joint   ventures   (Dobbs
International,  GLSI) come into play, as operating income would  not  give  the
full  picture  in  such  circumstances.   Goals  for  subsidiaries  should   be
meaningful, easily understood and consistent with the overall objectives.

The  second  goal for Corporate Participants also emphasizes Average Three-Year
Real  Earnings Growth but the target will be based on earnings per  share,  the
most appropriate measure in increasing shareholder value.

5.   DETERMINATION OF TARGETS:

A.   Average Three-Year Subsidiary Pro Forma Return on Equity (Except Travelers
     Express Company, Inc., group)

A  Return  on  Equity calculation for each Subsidiary Company except  Travelers
Express  will  be made by dividing each year's net earnings after  tax  by  the
average  quarterly (beginning of year and each quarter-end, including year-end)
pro forma equity.  For purposes of this calculation, pro forma equity shall  be
deemed to be 65% of the sum of each Subsidiary Company's actual equity plus its
debt,  including  intercompany  accounts  payable  less  intercompany  accounts
receivable (net capital employed).  Net income shall be adjusted (1) to exclude
the  after-tax effect of intercompany interest expense and the after-tax effect
of  intercompany interest income and (2) to deduct the after-tax effect of  the
pro  forma  interest, calculated at 8% per annum, on




                                       2

<PAGE>   44


the excess of 35%  of  the average  beginning and ending balance of net capital
employed over the  average beginning and ending balance of net capital employed
over the average beginning and ending balance of outstanding debt (pro forma
debt), so that each company's Return on Equity is based on a pro forma 65%
equity and 35% debt structure  for the  net capital employed by it.  In all
cases, the after-tax calculations  are to be made using the statutory federal
income tax rate applicable to such year.  In establishing a realistic weighted
average annual Return on Equity target for the  Performance  Period,
consideration will be  given  to  industry  averages whenever  known  as well
as the Performance Period Financial Plan  year-by-year Return on Equity (on the
same basis as previously described), overall Corporate objectives  and, where
appropriate, other circumstances.  An appropriate  range of  values  above  and
below  such target will then  be  selected  to  measure achievement above or
below the target.

B.   Average Three-Year Return on Equity (Travelers Express)

A  Return  on Equity calculation for Travelers Express will be made by dividing
each  year's net income after taxes by the average quarterly (beginning of year
and  each quarter-end, including year-end) equity.  Consideration will then  be
given  to  any  known or anticipated changes in equity structure and  available
industry  averages, and a realistic weighted average annual  Return  on  Equity
target  for the three-year Performance Period will be established, taking  into
account  all  factors  mentioned as well as the three-year  Performance  Period
Financial  Plan year-by-year Return on Equity (on the same basis as  previously
described),   overall  Corporate  objectives  and,  where  appropriate,   other
circumstances.  An appropriate range of values above and below such target will
then be selected to measure achievement above or below the target.

C.   Average Three-Year Dial Return on Common Stockholders' Equity

A  return on common stockholders' equity calculation will be made for The  Dial
Corp  by  dividing  each year's net income after taxes less preferred  dividend
requirements  by  the  year's  monthly average of common  stockholders'  equity
(return  on common equity).  Consideration will then be given to any  known  or
anticipated  changes in equity structure and to appropriate industry  averages,
and  a realistic weighted average annual Return on Equity target for the three-
year  Performance  Period will be established taking into account  all  factors
mentioned as well as the three-year Performance Period Financial Plan  year-by-
year  return  on  equity (on the same basis as previously  described),  overall
Corporate   objectives  and,  where  appropriate,  other   circumstances.    An
appropriate  range of values above and below such target will then be  selected
to measure achievement above or below the target.

D.   Average Three-Year Subsidiary Earnings Growth

A  realistic average three-year earnings target for the Performance Period  for
each  Subsidiary  Company  will be established taking into  account  historical
income,  financial  plan income for the Performance Period,  overall  Corporate
objectives, and if appropriate, other circumstances.  An appropriate  range  of
values above and below such target will then be selected to measure achievement
above or below the target.




                                       3

<PAGE>   45

E.   Average Three-Year Dial Earnings Per Share Growth

A realistic "Earnings Per Share" from continuing operations target for The Dial
Corp  will be established after considering historical earnings per share  from
continuing  operations,  financial  plan income  for  the  Performance  Period,
overall  Corporate  objectives and, if appropriate,  other  circumstances.   An
appropriate  range of values above and below such target will then be  selected
to measure achievement above or below the target.

The  appropriate targets and the Performance Period to be used as a  basis  for
the measurement of performance for Awards under the Plan will be determined  by
the  Committee after giving consideration to the recommendations of  the  Chief
Executive  Officer of The Dial Corp.  Performance Units will  be  earned  based
upon the degree of achievement of the pre-defined targets over the  Performance
Period following the date of grant.  Earned Units can range, based on operating
company performance using an award matrix, from 0% to 200% of the target Units.

6.   OTHER PLAN PROVISIONS

Special  treatment  of  any  significant unusual or  non-recurring  items  (for
purposes of earnings and/or Return on Equity calculation) arising after targets
are  set may be recommended by the Chief Executive Officer of The Dial Corp  to
the  Committee for approval including revision to either or both targets in the
event of any significant acquisition or divestiture made during the Performance
Period  to  give effect, as appropriate, to planned effects of such acquisition
or   divestiture  during  the  Performance  Period.   Other  examples   include
extraordinary  items,  gains  or losses arising from  discontinued  operations,
effects of a change in accounting principles or a change in federal income  tax
rates.   Reclassification  of a major business unit to discontinued  operations
status  after  targets have been set would also require adjustment  because  of
effect on continuing operations results.

For  subsidiaries,  in  certain  extreme  cases,  unplanned  effects  of  major
litigation, remediation of environmental matters, significant uninsured losses,
a significant restructuring or the bankruptcy of a major vendor or customer are
further examples of the types of items which could be (but are not required  to
be)   considered  by  the  Chief  Executive  Officer  of  The  Dial  Corp   for
recommendation to the Committee for possible special treatment.

Conversely,  the general rule for Corporate measurements is that  restructuring
charges  affecting  years  after 1992, gain  or  loss  on  sale  of  a  smaller
subsidiary  or  other one-time income or loss items mentioned  above  regarding
subsidiaries  would not be considered for special treatment  as  the  Corporate
mission is to successfully manage the effects of such items.

Incentives  to  be  paid under this plan must be provided out of  corporation's
earnings  during the Performance Period (generally in the third year, when  the
amounts to be paid can be reasonably estimated).  Goals must be achieved  after
deducting  from  actual results all incentive compensation applicable  to  such
performance periods, including those incentives earned under this plan.



                                       4

<PAGE>   46

7.   AWARD MATRIX

The range of values for the Corporation's or a Subsidiary Company's performance
is  set  at a minimum of 80% of target for threshold and capped at 120% of  the
target.  Targets may be established for threshold within the range of above 80%
up  to and including 95% and for maximum within the range of below 120% down to
105%  for certain Subsidiary Companies.  The Return on Equity target and  range
of  values  will be entered on the vertical axis of the appropriate Performance
Unit  Award  Matrix.  The weighted average annual Return on Equity  target  for
the  Performance  Period will represent a meaningful improvement  over  average
historical returns except in extremely unusual circumstances.  Actual  weighted
average  annual  Return  on  Equity performance for each  Participant  will  be
determined  at  the  end  of the three-year Performance  Period  based  on  the
appropriate definition set forth above.  Similarly, the average three-year Real
Earning  Growth  target and range of values will be entered on  the  horizontal
axis  of  the  Performance  Unit  Award Matrix,  and  actual  results  will  be
determined  at  the  end  of the three-year Performance  Period  based  on  the
appropriate definition.

Performance  Units will be earned based upon the degree of achievement  of  the
pre-defined goals using the Performance Unit Award Matrix.

PERFORMANCE UNIT AWARD MATRIX:


<TABLE>
<CAPTION>
            Percent
           of Award
            Earned
<S>         <C>         <C>        <C>        <C>        <C>
Return       100%       125%       150%       175%       200%
on            75%       100%       125%       150%       175%
Equity        50%        75%       100%       125%       150%
              25%        50%        75%       100%       125%
              0%         25%        50%        75%       100%
</TABLE>
                           Improvement in Net Income


8.   PARTICIPANT ELIGIBILITY:

Personnel  will be eligible for participation as recommended by The  Dial  Corp
Chief Executive Officer for approval by the Committee prior to the beginning of
each  new Performance Period during the life of the Plan, limited only to those
key  executives  who  contribute in a substantial  measure  to  the  successful
performance of the Corporation or its Affiliates.  The Chief Executive  Officer
will  recommend  for  approval  by the Committee  which  Affiliates  among  its
Affiliates should be included in the Plan.

9.   AWARD DETERMINATION:

The number of Units to be awarded will be determined, generally, by multiplying
a  factor times the Participant's annual base salary in effect at the time  the
Award is granted and dividing the result by the average of the high and low  of
the  Corporation's Common Stock on the date of approval of  the  grant  by  the
Committee.  The Award factor will be recommended by the Chief



                                       5
<PAGE>   47

Executive Officer of The Dial Corp for approval by the Committee annually prior
to the beginning of each new performance period.  The Committee may adjust the
number of  Units awarded in its discretion.

10.  GENERAL TERMS AND CONDITIONS:

The Committee shall have full and complete authority and discretion, except  as
expressly  limited  by the Plan, to grant Units and to provide  the  terms  and
conditions  (which need not be identical among Participants) thereof.   Without
limiting  the  generality  of  the  foregoing,  the  Committee  may  specify  a
Performance  Period  of not less than two years or not more  than  five  years,
rather than the three-year Performance Period provided for above, and such time
period  will  be subsitututed as appropriate to properly effect  the  specified
Performance  Period.  No Participant or any person claiming  under  or  through
such  person shall have any right or interest, whether vested or otherwise,  in
the  Plan or in any Award thereunder, contingent or otherwise, unless and until
all  the  terms,  conditions,  and provisions of  the  Plan  and  its  approved
administrative requirements that affect such Participant or such  other  person
shall  have  been  complied  with.   Nothing  contained  in  the  Plan  or  its
Administrative  Guidelines shall (i) require the Corporation to segregate  cash
or  other  property on behalf of any Participant or (ii) affect the rights  and
power  of  the  Corporation or its Affiliates to dismiss and/or  discharge  any
Participant at any time.

11.  PAYMENT OF AWARDS:

          (a)  Performance Unit Awards which may become payable under this Plan
          shall  be calculated as determined by the Committee but any resulting
          Performance  Unit  Award payable shall be subject  to  the  following
          calculation:  each Unit payable shall be multiplied by the average of
          the  daily  means  of the market prices of the  Corporation's  Common
          Stock during the month following the Performance Period.  Performance
          Unit  Awards  earned will be determined as of the third  Thursday  of
          February   following  the  close  of  the  Performance   Period   and
          distribution  of  the  Award will be made  within  ninety  (90)  days
          following  the  close  of  the Performance Period.   Awards  will  be
          subject  to  discretionary downward adjustment, for  those  executive
          officers affected by Section 162(m) of the Internal Revenue Code,  by
          the Committee.

          (b)  Performance Unit Awards granted under this Plan shall be payable
          during the lifetime of the Participant to whom such Award was granted
          only  to such Participant; and, except as provided in (d) and (e)  of
          this  Section 7, no such Award will be payable unless at the time  of
          payment such Participant is an employee of and has continuously since
          the  grant  thereof  been  an  employee of,  the  Corporation  or  an
          Affiliate.  Neither absence on leave, if approved by the Corporation,
          nor  any  transfer  of employment between Affiliates  or  between  an
          Affiliate and the Corporation shall be considered an interruption  or
          termination of employment for purposes of this Plan.

          (c)    Prior  to  the  expiration  of  the  Performance  Period,  all
          Participants will be provided an irrevocable option to defer all or a
          portion  of any earned Performance Unit Award, if there be  one,  but
          not  less  than $1,000, in written



                                       6

<PAGE>   48

          form as prescribed  by  the  Board under  the  provisions of a
          deferred compensation plan for executives of the Corporation and its
          Affiliates, if one be adopted.

          (d)   If  a Participant to whom a Performance Unit Award was  granted
          shall  cease  to be employed by the Corporation or its Affiliate  for
          any reason (other than death, disability, or retirement) prior to the
          completion  of  any applicable Performance Period,  said  Performance
          Unit  Award will be withdrawn and subsequent payment in any  form  at
          any time will not be made.

          (e)   If  a Participant to whom a Performance Unit Award was  granted
          shall cease to be employed by the Corporation or its Affiliate due to
          early,  normal, or deferred retirement, or in the event of the  death
          or  disability  of  the  Participant, during the  Performance  Period
          stipulated  in  the  Performance Unit  Award,  such  Award  shall  be
          prorated  for  the  period of time from date  of  grant  to  date  of
          retirement,  disability or death, as applicable, and  become  payable
          within ninety (90) days following the close of the Performance Period
          to  the  Participant  or  the  person to  whom  interest  therein  is
          transferred  by  will  or  by the laws of descent  and  distribution.
          Performance Unit Awards shall be determined at the same time  and  in
          the  same  manner (except for applicable proration) as  described  in
          Section 11(a).

          (f)   There  shall be deducted from all payment of Awards  any  taxes
          required  to  be withheld by any Federal, State, or local  government
          and paid over to any such government in respect to any such payment.

12.  ASSIGNMENTS AND TRANSFERS:

No  Award  to any Participant under the provisions of the Plan may be assigned,
transferred,  or  otherwise encumbered except, in  the  event  of  death  of  a
Participant, by will or the laws of descent and distribution.

13.  AMENDMENT OR TERMINATION:

The  Board may amend, suspend, or terminate the Plan or any portion thereof  at
any  time provided, however, that no such amendment, suspension, or termination
shall  invalidate the Awards already made to any Participant  pursuant  to  the
Plan, without his consent.

14.  EFFECTIVE DATE AND TERM OF PLAN:

The  Plan shall be effective January 1, 1994, provided however, that any  Award
made  under  this  Plan  is  subject  to the  approval  of  this  Plan  by  the
stockholders of The Dial Corp.



                                       7
<PAGE>   49
PROXY                                                        

                                 The Dial Corp
                    DIAL TOWER, PHOENIX, ARIZONA 85077-1424

        The undersigned hereby appoints Jack F. Reichert, Dennis C. Stanfill
and John W. Teets, and each of them, to have all the powers hereunder,
including full power of substitution, as Proxies for the undersigned to vote at
the Annual Meeting of Stockholders of The Dial Corp to be held on Tuesday, May
10, 1994, and at any adjournment or adjournments thereof, all shares of stock
which the undersigned is entitled to vote, with all voting rights the
undersigned would have if personally present.




This proxy when properly executed will be voted in the manner directed herein
     by the undersigned stockholder. If no direction is given, this proxy 
                    will be voted FOR proposals 1 through 4.

   PLEASE COMPLETE, SIGN AND DATE ON REVERSE SIDE AND RETURN PROMPTLY IN THE
                               ENCLOSED ENVELOPE



          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS




The Board of Directors recommends a vote FOR:

1.  Election of directors whose terms expire in 1997:

    [ ] FOR all nominees listed below     [ ] WITHHOLD AUTHORITY to vote for all
        (except as marked to the              nominees listed below
         contrary below)

         INSTRUCTION: To withhold authority to vote for any individual nominee,
                      strike a line through that nominee's name in the list 
                      below.

         Thomas L. Gossage      Dennis C. Stanfill      John W. Teets

2.  [ ] FOR  [ ] AGAINST [ ] ABSTAIN  Approval of a Management Incentive Plan
3.  [ ] FOR  [ ] AGAINST [ ] ABSTAIN  Approval of a Performance Unit Incentive 
                                        Plan
4.  [ ] FOR  [ ] AGAINST [ ] ABSTAIN  Ratification of appointment of Deloitte &
                                        Touche as independent public
                                        accountants for 1994

5.  In their discretion, the Proxies are authorized to vote upon such other 
    business as may properly come before the meeting.

________________________________________________________________________________
SIGNATURE(S)  (Please mark, sign, date and return this card promptly.)   DATE


                                          Please sign exactly as name appears
                                          on your account. If shares are held
                                          by joint tenants, both should sign.
                                          When signing as attorney, executor,
                                          administrator, trustee or guardian,
                                          please give full title as such.
                                          If a corporation, please sign in full
                                          corporate name by president or other
                                          authorized officer. If a partnership,
                                          please sign in partnership name by
                                          authorized person.


<PAGE>   50


PROXY                                                                  

                                 The Dial Corp

        The undersigned hereby appoints Jack F. Reichert, Dennis C. Stanfill
and John W. Teets, and each of them, to have all the powers hereunder,
including full power of substitution, as Proxies for the undersigned to vote at
the Annual Meeting of Stockholders of The Dial Corp to be held on Tuesday, May
10, 1994, and at any adjournment or adjournments thereof, all shares of stock
which the undersigned is entitled to vote, with all voting rights the
undersigned would have if personally present.




This proxy when properly executed will be voted in the manner directed herein
     by the undersigned stockholder. If no direction is given, this proxy
                     will be voted FOR proposals 1 through 4.

   PLEASE COMPLETE, SIGN AND DATE ON REVERSE SIDE AND RETURN PROMPTLY IN THE
                               ENCLOSED ENVELOPE



          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS




The Board of Directors recommends a vote FOR:                                  
                                                                               
1. Election of directors whose terms expire in 1997:                           
                                                                               
   [ ] FOR all nominees listed below             [ ] WITHHOLD AUTHORITY to vote
       (except as marked to the contrary below)      for all nominees listed   
                                                      below                    
                                                                               
       INSTRUCTION: To withhold authority to vote for any individual nominee,  
                    strike a line through that nominee's name in the list below
                                                                               
                    Thomas L. Gossage      Dennis C. Stanfill      John W. Teet
                                                                               
2. [ ] FOR  [ ] AGAINST [ ] ABSTAIN  Approval of a Management Incentive Plan   
3. [ ] FOR  [ ] AGAINST [ ] ABSTAIN  Approval of a Performance Unit Incentive  
                                       Plan                                    
4. [ ] FOR  [ ] AGAINST [ ] ABSTAIN  Ratification of appointment of Deloitte & 
                                       Touche as independent public            
                                       accountants for 1994                    
                                                                               
5.  In their discretion, the Proxies are authorized to vote upon such other    
    business as may properly come before the meeting.                          
                                                                               
_______________________________________________________________________________
SIGNATURE(S)  (Please mark, sign, date and return this card promptly.)   DATE  
                                                                               
                                                                               
                                          Please sign exactly as name appears  
                                          on your account. If shares are held  
                                          by joint tenants, both should sign.  
                                          When signing as attorney, executor,  
                                          administrator, trustee or guardian,  
                                          please give full title as such.      
                                          If a corporation, please sign in full
                                          corporate name by president or other 
                                          authorized officer. If a partnership,
                                          please sign in partnership name by   
                                          authorized person.                   
                                                                               


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